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Scanned  from  the  collection  of 

The  Museum  of  Modern  Art  Library 


Coordinated  by  the 

Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
David  Sorochty 


Digitized  by  the  Internet  Archive 

in  2013 


http://archive.org/details/motionpic37moti 


Vol.  XXXVII 
No.  14 


undtr  act  of  March  3.  1879 
Published  Weekly— $2.00  a  Year 

Nezv  York 


April  7,  1928 
PRICE  20  CENT 


Great  Lakes  Selects  aWuRLjTzER  Organ 
after  thorough  investigation 

The  Rudolph  Wurlitzer  Co., 
674  Main  Street, 
Buffalo,  N.  Y. 

Gentlemen: 

We  feel  that  a  note  of  appreciation  is  due  you  for  the  wonder- 
ful organ  that  you  installed  in  our  theatre.     The  matter  of  selecting 
the  proper  instrument  for  this  theatre  was  one  of  great  concern  to  us 
and  no  time  or  money  was  spared  in  making  our  decision.    That  our 
judgment  was  correct  in  the  selecting  of  the  Wurlitzer  organ  is  evident 
by  the  results  that  have  been  achieved. 

We  honestly  believe  something  would  be  lacking  in  our  theatre 
without  this  wonderful  instrument. 

Yours  very  truly. 


HMA  M 


Managing  Director, 


BUFFALO 

SAN  FRANCISCO 

CINCINNATI 

DETROIT 

KANSAS  CITY 

LOS  ANGELES 


WURUIZER 

FACTORIES,  N.  TONA WANDA,  N.  Y. 


NEW  YORK 

CLEVELAM"> 

PHILADELPHIA 

ST.  LOUIS 

CHICAGO 

PITTSBURGH 


Wire  From  World's  Premiere 


HAROLD  LLOYD 

PARAMOUNT  RLDG.,  NEW  YORK 


MIAMI,  FLA. 


IN  WORLDS  PREMIERE  YOUR  NEW  PICTURE  SPEEDY  LAST  NIGHT  AT 
COMMUNITY  THEATRE  MIAMI  BEACH  CROWDED  HOUSES  ATTESTED 
THIS  AS  YOUR  FUNNIEST  PICTURE  EVER  STOP  GALES  OF  LAUGHTER 
GREETED  YOUR  EVERY  EFFORT  AND  MORE  COMPLIMENTS  ON  THIS 
PICTURE  THAN  ANY  WE  HAVE  EVER  PLAYED  HUNDREDS  WAITED  IN 
LINE  FOR  HOURS  AT  A  TIME  DESPITE  OUR  OPENING  THEATRE  TWO 
HOURS  EARLIER  THAN  EVER  BEFORE  ON  A  MIDWEEK  DAY  STOP 
CONSIDERING  LATENESS  OF  SEASON  HERE  I  BELIEVE  THIS  ATTESTS 
YOUR  POPULARITY  FORCEFULLY  LETS  HAVE  MORE  LIKE  SPEEDY. 

IRWIN  15.  WATTE 


National  Release 
April  8th 

In  over  250  leading 
first  run  theatres 
in  the  U.  S.  and  Canada 

Produced  by  HAROLD  LLOYD 
CORP.  A  PA  RAM  Or  \T  RELEASE 


aationa 


advertis 


w.  c. 

FIELDS 


big 


way  to 
show! 


/  $1,000  in  Prizes! 

I  Play  the  picture,  then  send  yoi 


r  — 7  ~  —  

j  Play  the  picture,  then  send  your 
complete  campaign  before  June 
l*tto'fTlLLIE",Christie  Studio, 
6101  Sunset  Boulevard,  Holly- 
wood, Cal.  14  big  cash  prizes  to 
compete  for! 


j-W  C.Fields,Chester 
people  ioHollywood   w  punc. 

of            '  ^^-^  5  In  at  al.  the  Tb«- 

comed,  ^J^b,^^  e«-g«'*;d^^;*e  book! 

"e"  b"'            circo,  of  joy  I  Vt-f*  ^  Manager  and  JJ- "           ,„„  „„„ 

r„ar8-a  3-™S «               a  producer,  Par.—"'  P,c*" 

directed  by  Edw**,.  „e  ot  ,he  f»nn.e»t  »"» 

•Slue  s  Pictured 
romance 

.       a  Paramount  P*tttr^X 
^  liv  Al  Christie  -4  ^  Jt^N-M> 

Saturday  Evening  Post,  College  Humor, 
Motion  Picture  Magazine,  Film  Fun,  etc. 


Another 


COM  E  D Y 

"even  better  than  There  IT  ISL 
and  that  is  saying  a  pagefuF 

„  WHOOZlfS 

^"^iiiiiim,,,^  ■Ai:.:miMm__\t^^0s0 


that's 


An  exhibitor  is  lagging  behind  if  he  overlooks  a  number  like 
this  Charley  Bowers  example  of  how  comedy  can  be  made 
more  effective  with  just  the  right  amount  of  novelty  and 
mystification.  It's  the  best  Bowers  comedy  we've  seen, 
even  better  than  "There  It  Is,"  and  that  is  saying  a  page- 
ful  when  you  consider  how  good  that  Bowers  comedy  was. 

Have  you  ever  seen  an  oyster  walk?  Have  you  ever  be- 
held a  cockroach  throw  china?  We  had  never  seen  these 
things  done  before  until  we  viewed  "Whoozit"  and  now 
we  believe  that  anything  is  possible — in  a  Charley 
Bowers  comedy.  More  amazing  than  Aladdin's  lamp 
or  the  magic  genii  are  these  mysterious  creations 


which  Bowers  introduces  occasionally  along  the  route  of  his 
comedy.  Bowers  has  also  utilized  the  idea  of  a  menace  al- 
ways pursuing,  always  threatening.  This  menace  is  some- 
what similar  to  the  "Fuzz  Faced  Phantom"  in  "There  It  Is." 
Bowers  imagines  he  is  being  sought  after  by  this  menace. 
He  imagines  all  sorts  of  things — the  oysters  walking,  the 
roaches  hurling  saucers.  These  wild  phantasmagoria  are 
the  result  of  gas  which  Bowers  has  deeply  inhaled. 


While  in  his  drugged  state  FuTmind  rivals'that  of  an 
opium  eater's  for  the  procession  of  events  coursing 
through  it  of  which  he  is  the  fantastic  central  figure. 

Decidedly  different ;  a  first-rate,  cracker  jack  novelty. 

—  MOTION  PICTURE  NEWS 


MACK  SENNETT 

J\  4va4ne  you  Aee 
on  the  murq/wee 
more  often  than 
that  of  ami  other 
cofnecUf  pwxiuA&i 


4-  The  worlds 
most  famous 
screen  family 
does  its  stuff 
on  the  farm  in 

this  hilarious 
two  -  reeler  4= 


MACK  SENNETT 

Smiths  Farm  Days 


This  inimitable  screen 
family  has  registered  as 
outstanding  box-office 
favorites  in  Mack  Sen- 
nett's  delightful  series 
of  human  interest  com- 
edies "THE  SMITHS", 
now  being  released  on 
the  Pathe  Program. 


MARY  ANN  JACKSON 
RAYMOND  McKEE 
and  RUTH  HIATT 


Pnthe 


has  the  best  comedies 


Double 
your 

playing 
time! 

It's  a  Laemmle 
Special 


with  GEORGE  SIDNEY,  Pat- 
sy Ruth  Miller,  George  Lewis, 
Beryl  Mercer,  Eddie  Phillips,  Al- 
bert Gran,  John  Boles,  Josephine 
Dunn,  Kathlyn  Williams.  From 
the  stage  play  by  Milton'Herbert 
Gropper  and  Max  Siegel.  Super- 
vised by  Carl  Laemmle,'Jr.  Screen 
adaptation  by _A1  Conn  .^J An  ED- 
WARD~SLOMAN~PRODUCTfON! 


WE 


Here's  Your 


f 


"WE  AMERICANS'  is  a 
really  big  picture^Sh^JLilfi  get 
everyone.  You  do#t*t f«>£get  it. 
It's  a  lulu."  '  ^ 


"'WE  AMERIC 
thralling.  Here' 
you  will  love."  JHL 

-George  Gedw^^^Eve.  World 


Hi 


is  a 


WE  AMERI 
treat  for  young  anjpjjl^  Put  it 
on  your  list  of  pi<^^^to  see." 

— Repina  Ca^^i^^Y.  American 

H<WE  AMERIC^^ should 
flock  them  in  difev^s  to  see 
this  newest  two-a^a^y  picture." 

.^gr^jitifning  Telegraph 

J§|f$ 

"'WE  AMERICAS'  is  rare 
indeed." 


— F.  Mords 


lall,  N.  Y.  Time* 


JF 


'WE  AMERI 
proper  mixtur 
everybody." 


DNS1  has 
to  please 


-Harrlette  UnderhilUW  Y.  Herald-Tribune 

W 


■*-r 


NOW|T going  BIG  at  $2.00  Top  in  the  finest, 
largest  and  most  beautifully  appointed  two-a- 
day  motion  picture  house  in  America — the 
COLONY,  Broadway,  New  York. 


^am/Universal  has  //^Pictures/ 


The  response  with  which  our 
franchise  proposition  has  met  so 
far  on  the  James  Cruze  Pictures  is 
most  gratifying. 

Next  week  we  will  announce 
the  names  of  some  of  the  leading 
independent  exchanges  who  have 
signed  to  handle  our  product  in 
their  respective  territories. 


JAMES  CRUZE  PICTURES,  INC. 

Distributed  By 

ALLIED  DISTRIBUTORS  CORP. 

729  7th  Ave.  New  York,  N.  Y. 


WE'LL  NEVER  BE 
A  SHRINKING 
VIOLET  AGAIN! 

we  merely  urged  exhibitors- 

to  book  M<QM}s  GREAT 

EVENTS  in  Technicolor — we 
should  have  insisted  on  it  I 


"'THE  FLAG'  is  the  finest 
thing  we  ever  saw  in  a  short 
Technicolor  feature  —  and 
this  is  a  feature!  If  it  doesn't 
increase  the  gate  receipts, 
thats's  our  fault." 

— Duight  Hill 

— PACIFIC  NATIONAL  THE- 
ATRES, SAN  DIEGO,  CAL. 


"  LADY  OF  VICTORIES' 

is  far  out  of  the  beaten  path. 
It  is  worthy  of  featuring  on 
the  finest  programs  in  the 
best  theatres.  A  valuable 
asset  on  any  program." 

— Anna  Aiken  Paterson, 
WEEKLY  FILM  REVIEW.  GA. 


THE  FLAG 


LADY  Ol 
VICTORIES 


X 


'When  I  contracted  for  the 
Great  Events,  I  never  real- 
ized how  interesting  and  en- 
tertaining they  were.  They 
are  worthy  of  any  program. ' ' 
— Clarke  A.  Sanford 
— GALLI  CURCI  THEATRE 
MARGARET VILLE,  N.  Y. 


BUFFALO  BILL'S 
LAST  FIGHT 


IT  is  positively 
THRILLING  the  way 
EXHIBITORS  have 

TAKEN  hold  of  M^&M's 
DISTINGUISHED  series  of 
TECHNICOLOR  dramas- 

THEY  are  playing  today 
IN  thousands  of  theatres 
BIG  and  little  — 
EACH  one  is  based  on 
A  Great  Event  of 
ROMANTIC  history- 
PRODUCED  like  features— 
IN  beautiful  colors. 
THEY  will  positively 
BRING  added  receipts 
TO  any  theatre! 

"Naturally,  The  Best  Things  Always  Come  From 

METRO-GO  LDWYN-MAYER 


M-G-M  GREAT  EVENTS 

Two  Reels  Each  in  Technicolor 

THE  FLAG  —  BUFFALO  BILL'S  LAST  FIGHT 
LADY  OF  VICTORIES— THE  CZARINA'S  SE- 
CRET-THE  VIRGIN  QUEEN  and  One  MoreComing 


THE  BIG 
LITTLE 
FEATURE 


Pafhe  Review 

THE  MAGAZINE  OF  THE  SCREEN 


No.  14 
RELEASED 
APRIL 

1st 


52  Issues  •  One  A  Week 


ed/ted  5K-S. Barret  McCormick 


3  OUTSTANDING 

SCREEN  UNITS 


THE  SEA  HARVESTERS- 

When  winter  ends  and  the  shores  of  Labrador  are 
safe  for  boats  to  sail  again,  "The  Sea  Harvesters" 
start  on  their  annual  harvest  of  cod. 

THE  PLAYGROUND  OF  KINGS- 

(Pathe  color)  —  An  intimate  camera  study  of  the 
finest  and  most  exclusive  of  the  English  watering 
places  —  Brighton. 

PITY  THE  POOR  MOVIE  STAR- 

Unable  to  live  on  their  salaries  some  Hollywood 
movie  stars  find  it  necessary  to  work  for  a  living  and 
have  gone  into  business  for  themselves. 


THE  CLASSIC 
WILD  ANIMAL  FILM 

"On  African  Game 
Trails  with  Prince 
William  of  Sweden" 
is  one  of  the  great 
adventure  pictures 
of  all  time. 

Reviews  No.  9,  10, 
11  and  12  cover  it. 

If  you  haven't  play- 
ed these  sensational 
units,  you  are  pass- 
ing up  a  box-office 
certainty. 


Hundy  Gordon  is  the  head  of  a  silk 
stocking  manufacturing  plant. 


Albert  Vaughn  has  invented 
a  new  kind  of  home. 
Turkish  bath. 


(to  the  left)  Silk  stockings  for 
contented  calves. 


Pathe  Review  has 
a  staff  of  camera- 
men and  corres- 
pondents in  all 
parts  of  the  world 
searching  for  in- 
teresting things- 
The  Review  sees 
no  effort  too  great 
to  make  it  the 
most  popular  reel 
on  the  market. 

Cameramen  are 
sent  into  the  jun- 
gle, to  the  icy 
wastes  of  the 
North,  anywhere, 
anyplace  to  bring 
back  the  true  and 
vivid  stories  of 
strange  places  and 
people. 

Study  a  Pathe 
Review;  note  the 
wide  variety  of 
subjectspresented 
and  the  handling. 
You  will  agree 
that  the  Review, 
edited  by  a  show- 
man, is  a  show- 
man's picture. 


NEXT  WEEK  -  -  THE  QUEEN  OF  BROADWAY'S  NIGHT  LIFE 


he  Finest  Picture  she  has  ever 
made  for  the  Silver  Sheet .  .  . 

YOUR  BOX  OFFICE  WILL  PROVE  IT 


orinnQ 


-with  LOWELL  SHERMAN 
LOUISE  DRESSER 
and  CHARLES  RAY 

Based  on  the  play  by  Rudolph  Bernnauer 
and  Rudolph  Oesterreicher. 

Supervised  by  John  W.  Considine,  Jr. 

A  LEWIS  MILESTONE  Production 


"The  Finest  Creation 

of  motion  picture  entertainment  in  which 
this  star  has  ever  appeared." 


aruQn o 


>cenes:.^jBig  CastI...Big  Moments! 

Marvelous  Story  Interest!       Startling  Climaxes! 


It  is  electrifying  entertainment  of  the  most 
unusual  kind.  Human!  Joyous!  Engrossing! 
The  hrilliance  and  breath-taking  beauty 
of  the  star  photographed  as  never  before. 


This  intensely  fascinating  storv  of 
Montmartre  night  Life  and  Monte  Carlo 
high  life  is  going  to  be  a  Big  Winner 
everywhere. 


UNITED  ARTISTS  PICTURE 


ADAM  AND  EVE  IN  MODERN  DRESS 


"It  Will  Make  Money" 

say  the  critics  and  why  not — 
s  ^ 

(77 

y  HE  beauty  of  Miss  Griffith  has  always  attracted  crowds 
to  any  theatre — this  picture  will  increase  that  box-office  value. 

Lowell  Sherman — Louise  Dresser — Charles  Ray,  popular  screen 
players  everywhere  have  never  been  seen  to  greater  advantage. 

The  dazzling  splendor  of  the  production  itself — 

The  fascinating  and  gripping  appeal  of  the  story  for  all 
types  of  movie  patrons — 

The  exceptional  brilliance  of  the  direction 

The  urge-to-buy  power  of  the  title 

The  unmistakable  stamp  of  a  picture  well  made 
so  noticeable  in  all  United  Artists  Pictures — 

These  are  the  factors  that  will  make 

CORINNE  GRIFFITH  in 

"The  Garden  of  Eden" 

A  Tremendous  UNITED  ARTISTS  PICTURE  For  Any  Theatre 


business 


is  great! 


"Legion  of  the  Condemned" 

Business  is  great !  First  week  long  run  Rialto,  N.Y. — second  highest  gross  of 
year,  topped  only  by  Emil  Jannings  in  "Last  Command."  Held  over  in  Minneapolis.  First  picture  to 
ever  play  full  week,  Belleville,  Ont.  S.  R.  O.  Ambassador,  St.  Louis ;  St.  Paul — everyivfwre  !     -:-  -:• 

Clara  Bow  in  "Red  Hair"  . 

Business  is  great!  S. R.  O.,  Paramount,  N.Y.  Biggest  gross  in  months,  Capitol, 
St.  Paul.  Sensational  business  Minneapolis,  Des  Moines — everywhere.    -:-        -:-        -:-       -:•  ■> 


Emil  Jannings  in 

"The  Last  Command" 

Business  is  great!  First  week  at  long  run  Rialto,  IN  Y.,  breaks  house  record.  Eight  weeks  tremendous 
business.  Bigger  than"Y7ay  of  All  Flesh,"  itself  a  topnotcher.     -:-        -:-        -:•        -:-        ■:-  •:• 

business  is  great  —  if  you're 


ruoi  fc  «  *  *  »  , 


p I  ay  in g  PARAMOUNT! 

THE    WHOLE    SHOW    FROM    MOTION    PICTURE  HEADQUARTERS 


Volume  XXXVII 


NEW  YORK  CITY,  APRIL  7,  1928 


N<>.  14 


Wanted:  Good  Pictures 

An  Exhibitor  Analysis  of  What's  Wrong  With  Production 

By  William  A.  Johnston 


IT  won't  be  long  before  Hollywood  will 
again  be  in  full  swing  on  the  product  for 
next  season.    Soon,  also,  the  sales  drives 
will  open  up  on  the  exhibitor. 

Will  the  pictures  for  next  season  be  better 
than  they  were  this  year?  We  shall  see. 
Meanwhile,  an  exhibitor  analysis  of  what's 
wrong  with  production  is  interesting — at  this 
time,  particularly. 

The  latest  communication  we  have  re- 
ceived, along  this  line,  is  from  M.  H.  Bryer, 
of  the  Akron  Theatre  Co.,  Akron,  Ohio,  who 
writes : 

"Your  editorial  in  the  March  17th  issue, 
'Time  to  Wake  Up,'  had  a  lot  of  good  com- 
mon sense  in  it,  but  I  disagree  with  you  when 
you  say  that  pictures  this  year  are  as  good 
as  ever.  They  are  decidedly  not.  Outside  of 
a  few  outstanding  box-office  bets,  the  bal- 
ance are  terrible.  I  believe  the  greatest  fault 
with  them  is  the  thin,  trashy  stories.  The 
public  loses  interest  in  them  before  they  are 
half  through  and  go  home  dissatisfied.  I  have 
asked  dozens  of  people  why  they  don't  go  to 
the  movies  anymore  and  most  of  them  say 
they  would  rather  sit  at  home  and  listen  to 
the  good  radio  programs  or  play  bridge  than 
go  to  the  movies. 

"You  can't  fool  the  public.  They  know 
their  movies  and  can't  be  enticed  to  see  an 
average  picture  regardless  of  how  much 
noise  you  make  about  them. 

"Another  trouble  with  pictures  this  season 
is:  the  market  is  flooded  with  comedies  and 
the  public  wants  to  see  serious  dramas. 
Every  comedy  we  showed  has  been  a  decided 
flop.  The  people  want  melodrama  or  sob 
stuff.  They  don't  seem  to  be  in  a  laughing 
mood  this  year.   I  believe  Jesse  Lasky  sensed 


tli is  situation,  too,  because  he  made  a  state- 
ment recently  that  he  is  going  to  produce 
just  this  kind  of  pictures  for  next  season. 

"I  don't  believe  the  unemployment  in  this 
country  is  so  much  to  blame  for  the  bad  show 
business.  Working  conditions  in  Akron  are 
pretty  good  and  still  our  records  show  us  we 
are  doing  as  poor  a  business  as  we  did  in  the 
slump  of  1921  and  1922. 

"The  vaudeville  houses  in  this  town  are 
doing  good,  but  after  checking  up  I  find  that 
people  go  there  because  if  they  show  a  bad 
picture,  they  can  walk  out  on  it  and  feel  that, 
at  least,  they  got  their  money's  worth  by  see- 
ing six  acts  of  vaudeville. 

"I  believe  there  are  only  two  things  that 
can  bring  the  public  back  to  the  theatres 
again.  First,  a  number  of  real  pictures  with 
plots  that  keep  them  glued  to  their  seats  or 
make  them  cry.  And,  second,  a  novelty  like 
talking  pictures. 

"Without  the  Vitaphone,  'The  Jazz  Singer' 
would  have  been  only  another  movie,  but 
Jolson's  singing  got  under  their  skins  and  they 
felt  as  if  it  was  the  greatest  performance  they 
had  ever  witnessd.  I  know  it  got  me  when 
I  saw  it.  I  just  w  anted  to  applaud  and  shout 
my  approval.  I  was  so  enthused.  This  can  be 
repeated  with  the  various  new  devices  on  the 
market  now .  How  ever,  there  is  one  thing  the 
producers  must  remember  and  that  is,  the 
little  fellows  cannot  break  their  necks  in- 
stalling expensive  equipment  for  these  pro- 
ductions. They'll  have  to  find  outfits  that 
are  within  the  reach  of  all  of  us. 

"All  this  talk  about  the  producers  clipping 
production  costs  is  wonderful  if  they  go 
ahead  and  do  it.    There  are  too  many  'Yes 

(Continued  on  Page  1087) 


1084 


Motion    Picture  News 


Paramount  Famous  Lasky  Shows  Net 
Profit  of  $8,057,997  for  Year 

IN  its  consolidated  statement,  which  includes  subsidiary  company  earn- 
ings, Paramount  Famous  Lasky  Corporation  shows  net  profits  for  the 
year  1927  of  $8,057,997.  In  this  amount  are  included  net  profits  of 
$2,407,570  for  the  three  months  ended  December  31st. 

The  yearly  figures  include  $786,000,  Paramount's  undistributed  share 
of  earnings  of  Balaban  &  Katz  Corporation,  a  65  per  cent  owned  subsidiary. 
Earnings  for  1927  were  44  per  cent  greater  than  those  for  1926. 

After  allowing  for  payment  of  dividends  on  the  preferred  stock,  which 
was  outstanding  during  1927,  but  which  was  retired  on  February  1,  1928, 
the  profits  amount  to  $3.84  for  the  three  months  and  $12.85  for  the  twelve 
months  on  the  average  number  of  shares  of  common  stock  outstanding. 
This  compares  with  $10.82  and  $3.14  a  share  earned  for  the  1926  year  and 
fourth  quarter,  respectively,  on  a  smaller  outstanding  capitalization. 


Warners  Lose  Appeal  On 

Abritration 

Minneapolis  Court  Holds  Company  Can  Be  Refused 
Arbitration  Unless  Complying  With  Board  Rulings 


WARNER  BROS,  have  lost  their  ap- 
peal in  the  arhitration  case  against 
Hans  Pederson,  a  Jamestown, 
N.  D.,  exhibitor,  according  to  word  from 
Minneapolis.  The  district  court  has  denied 
the  plea  of  the  company  asking  that  the 
court  enjoin  the  arbitration  board  from  re- 
fusing to  arbitrate  company  cases. 

Warners  refused  to  abide  by  an  arbitra- 
tion decision  handed  down  by  the  board, 
claiming  that  the  decision  was  unfair  and 
illegal  and  promptly  appealed  for  a  deci- 
sion from  the  district  court.  As  a  result 
of  the  action  of  the  company  in  its  refusal 
to  comply,  exhibitors  in  the  organization  de- 
clared a  walkout  from  arbitration  and 
threatened  a  disruption  of  the  whole  sys- 
tem. 

A  general  controversy  ensued  and  W.  A. 
Steffes,  Northwest  unit  president,  an- 
nounced that  the  members  of  the  organiza- 
tion would  no  longer  arbitrate.  In  an  ef- 
fort to  straighten  out  the  difficulty  the  Film 
Board  of  Trade  appealed  to  the  Mayor  and 
members  of  the  Civic  and  Commerce  Associ- 
ation to  appoint  exhibitor  arbitrators. 
These  civic  officials  and  public  spirited  lead- 
ers refused  to  involve  themselves  into  the 
proceedings  unless  they  were  requested  to 
do  so  by  both  sides  of  the  controversy.  Un- 


New   Jersey  Senators 
Kill  Padlock  Bill 

THE  proposed  New  Jersey  theatre 
padlock  ordinance  met  defeat 
■  the  Senate  this  week  after  the 
bill  had  passed  the  Assembly.  The 
state  exhibitor  association,  headed  by 
Joseph  M.  Seider,  brought  home  to  the 
members  of  the  Senate  the  unfair 
provisions  of  the  bill,  which  Miss 
Haynes,  sponsor  of  the  censor  bill  of 
the  last  session,  introduced. 

The  bill  specified  that  the  producer, 
exhibitor  or  advertiser  of  a  salacious 
film  would  have  been  guilty  of  a  mis- 
demeanor. 


affiliated  exhibitors  approached  on  the  mat- 
ter of  arbitration  are  said  to  have  refused 
emphatically. 

The  decision  of  the  district  court  is  re- 
garded by  W.  A.  Steffes  as  one  of  the  most 
important  developments  since  arbitration 
was  instituted  and  one  that  will  materially 
strengthen  the  powers  of  arbitration  boards 
as  distributors,  according  to  the  court  ver- 
diet,  will  have  no  ground  for  appeal  and  un- 
less they  abide  by  board  rulings  will  be  re- 
fused the  privilege  of  arbitration  hearings 
before  boards. 
In  discussing  the  case  Mr.  Steffes  said : 
"This  decision  emphasizes  the  fact  that 
distributors  must  abide  by  and  comply  with 
arbitration  decisions  under  penalty  of  dis- 
barment from  arbitration.  Distributors 
have  the  means  of  forcing  exhibitor  compli- 
ance with  decisions,  and  this  decision  shows 
that  exhibitors  also  have  enforcement 
power.  The  decision  greatly  strengthens 
arbitration. " 


R.    T.    Granfield  Passes 
After  Sudden  Illness 

After  a  brief  illness  Richard  T.  Cranfield, 
president  of  Cranfield-Clarke,  passed  away 
on  Wednesday,  March  28th,  1928,  at  his 
home  in  long  Island.  He  leaves  behind  him 
his  wife,  a  son  and  a  daughter.  He  was  53 
years  old. 

The  burial  took  place  at  2:30  o'clock  on 
March  30th  in  Maple  Grove  Cemetery  in 
Kew  Gardens.  The  deceased  was  buried 
with  Masonic  rites  and  in  his  Knight  Temp- 
lar uniform. 


Canadians  Re-elect  J.  A. 
Cooper  to  Head  Unit 

Although  he  was  not  present  through  in- 
capacitation from  injuries  received  in  a 
train  accident  a  month  ago,  Col.  John  A. 
Cooper  of  Toronto  was  re-elected  president 
and  secretary-treasurer  of  the  Motion  Pic- 
ture Distributors  and  Exhibitors  of  Canada 


at  a  meeting  of  the  1928  directors  of  the  as- 
sociation immediately  following  the  annual 
congress  of  the  organization  at  Toronto  on 
March  27.  P.  C.  Taylor,  general  manager 
of  F.  B.  O.  Pictures  Corporation  of  Canada, 
Limited,  presided  as  chairman  of  the  meet- 
ing. 

Elected  directors,  following  the  receipt  of 
annual  reports,  were:  Representing  film 
distributors:  Arthur  Cohen,  Regal  Films; 
Clair  Hague,  Canadian  Universal;  0.  R. 
Hanson,  Canadian  Educational;  R.  S.  Bell, 
First  National;  B.  F.  Lyon,  Warner  Bros.; 
M.  A.  Milligan,  Famous-Lasky. 

Representing  exhibtors :  Clarence  Rob- 
son,  Famous  Players  Canadian,  and  John 
Arthur,  Uptown  Theatre,  Toronto.  Repre- 
senting members:  J.  P.  O'Loghlin,  Fox, 
and  P.  C.  Taylor,  F.  B.  0.  as  well  as  Mr. 
Cooper,  who  was  elected  by  the  other  di- 
rectors. 

Charge  "Country  Store" 
Operations  Are  Violations 

Information  has  been  filed  against  the 
operators  of  the  Queen  Theatre  and  the 
Rivoli  Theatre  of  Denver  charging  that 
their  "country  store"  operations  are  a  vio- 
lation of  a  state  law  prohibiting  lottery.  A 
month  ago  A.  Dickson  and  F.  H.  Ricketson 
were  freed  by  directed  verdict  in  the  West 
Side  court,  when  they  were  tried  for  the 
same  offense.  It  apparently  is  the  opinion 
of  the  District  Attorney  that  the  directed 
verdict  was  the  result  of  incomplete  evi- 
dence.. 

The  method  of  conducting  the  "country 
stores"  by  both  theatres,  was  to  give  away 
tickets  to  the  general  public  regardless 
whether  a  ticket  to  the  show  was  purchased. 
The  theatre  owners  contend  that  no  num- 
bers are  sold ;  that  the  numbers  are  given. 

Father  of  "U"  Executive 
Dies  Suddenly 

Maurice  Singerman,  the  father  of  Sydney 
Singerman,  head  of  the  program  department 
of  Universal  Pictures,  died  suddenly  the 
evening  of  Sunday  last  from  a  severe  heart 
attack.  He  has  been  suffering  intermittently 
for  over  a  year. 


A     Tribute  to 
J.  S.  Dickerson 

The  tribute  of  The  Film  Daily 
printed  in  its  issue  of  April  5, 
follows : 

"A  strong  counsellor  and  a 
worthy  associate  has  been  lost 
by  the  MOTION  PICTURE 
NEWS.  In  the  death  of  J.  S. 
Dickerson,  innumerable  exhibi- 
tors throughout  the  nation  have 
lost  a  champion.  Drawing  upon 
his  extensive  background  as  an 
old-time  showman,  Dickerson 
recognized  the  many  problems 
of  the  exhibitor  and,  drawing  up 
that  knowledge,  did  much  with 
William  A.  Johnston  to  shape  the 
same,  constructive  editorial 
policy  which  has  always  been 
characteristic  of  the  NEWS. 

"We  voice  our  regrets  at  an 
untimely  passing." 


J.  S.  Dickerson  Dies  of  Pneumonia 

Motion  Picture  News  Executive  Passes  Away  After  Week's  Illness; 
An  Outstanding  Figure  in  Trade  Paper  Field 


JS.  DICKERSON,  Associate  Editor  of  Motion 
Picture  News,  and  for  many  years  an  out- 
*  standing  executive  in  the  trade  publication 
field,  died  Tuesday  night,  April  3,  after  a  week's  ill- 
ness with  pneumonia,  at  his  home  in  Linden,  N.  J. 
He  was  46  years  old,  and  since  1920  had  been  one  of 
the  stalwarts  of  the  News  organization. 

For  the  second  time  within  a  few  months,  the  Nkws 
is  bowed  in  sorrow  over  the  loss  of  a  member  of  its 
family.  Fred  J.  Reecroft,  who  was  our  advertising- 
manager  for  many  years,  passed  away  in  December. 

"Dick"  was  ill  two  years  ago  with  pneumonia,  but 
he  returned  to  duty  apparently  fully  recovered  and  de- 
voted himself  with  his  usual  tireless  energy  to  the  in- 
terests of  the  News.  His  passing  came  as  a  great 
shock  to  his  associates  and  the  industry. 

Born  in  Watkins,  N.  Y.,  "Dick"  at  an  early  age  be- 
came a  newspaper  man.  and  subsequently,  after  busi- 
ness experience  in  mercantile  lines,  entered  the  indus- 
try as  an  exhibitor.  For  some  ten  years,  he  success- 
fully conducted  several  theatres  in  upper  New  York 
State,  and  gained  there  the  background  which  enabled 
him  to  rise  to  the  top  of  his  profession  in  the  trade 
paper  field. 

He  joined  the  News  eight  years  ago  as  the  Editor 
of  the  Exhibitors  Service  Bureau  and  then  succeeded 
Robert  E.  Welsh  as  Managing  Editor.  Three  years 
ago,  "Dick"  began  a  work  which  had  never  before 
been  undertaken  in  this  publication  field — the  analysis 
of  exhibition  from  the  statistical  and  economic  view- 
points Here  he  became  a  specialist,  and  the  informa- 
tion and  knowledge  which  he  assembled  with  un- 
ceasing patience  and  energy  is  one  of  the  most  valu- 
able assets  of  the  News  today.  He  was  consulted  in- 
side and  outside  the  industry  as  the  expert  in  this  field. 
Within  recent  months,  his  work  was  recognized  as 
authoritative  by  the  School  of  Business  Administra- 
tion at  Harvard  University  in  its  industrial  study  of 
the  motion  picture. 

Services  were  held  at  the  Ogden  Funeral  Parlors  in 
Elizabeth,  N.  J.,  on  Thursday  afternoon,  after  which 
the  body  was  taken  to  Union  Springs,  N.  Y.,  for  in- 
terment in  the  family  plot.    Surviving  are  his  wife 
nd  three  children,  and  his  sister  and  aged  mother, 
he  services  at  Elizabeth  were  attended  by  a  very 
arge  group  of  associates  and  friends  and  the  pro- 
usion  of  floral  tributes  marked  the  esteem  in  which 
Dick"  was  held. 

Scores  of  messages  of  condolence  and  sorrow  have 
een  received  by  the  News  over  the  passing  of  this 
ell-beloved,  earnest  and  loyal  man,  whose  qualities 
f  mind  and  heart  endeared  him  to  all.  He  was  one 
f  the  most  important  of  the  builders  of  this  publica 
ion  and  stood  second  in  command  to  "The  Chief" 
Villiam  A.  Johnston. 


JS.  DICKERSON  was  so  close  and  true  a 
•  friend  of  mine  that  I  can  only,  just  now, 
feel  the  shock  of  a  personal  loss,  so  great  that  it 
seems  irreparable.  But  this  industry,  too,  has 
lost  a  man  that  cannot  be  replaced. 

Like  other  conscientious  and  able  workers 
whose  names  do  not  get  into  the  headlines,  he 
made  a  most  important  contribution  to  an  ac- 
tivity he  really  loved.  I  believe  he  stood  alone 
in  his  comprehensive  and  detailed  knowledge  of 
the  picture  theatres  of  this  country.  And  it  is 
so  regrettable  that  he  could  not  have  lived  to 
have  seen  some  of  his  plans  come  true  and  to 
have  received  the  honors  at  least  that  were  due 
him. 

In  this  office,  where  he  labored  so  long  and 
so  well,  his  name  and  the  memories  of  him  will 
be  highlv  treasured. 


Motion    Picture  News 


Butterfield  Circuit  Seeks  25  Mile 
Area  of  Protection 

THE  Butterfield  Circuit  of  Michigan  houses,  in  which  Puhlix  is  a 
partner,  is  seeking  30  days  picture  protection  over  an  area  of  twenty- 
five  miles.   There  are  75  theatres  in  the  chain,  which  is  confined 
largely  to  the  lower  peninsula  of  Michigan,  but  which  it  is  contemplated 
expanding  to  the  upper  peninsula. 

Among  the  cities  included  in  the  chain  are,  Ann  Arbor,  Battle  Creek, 
Bay  City,  Flint;  Grand  Rapids,  Hillsdale,  Ionia,  Jackson,  Kalamazoo,  Lan- 
sing, Owosso.  Pontiac.  Port  Huron,  Saginaw,  Ypsilanti,  Adrian,  Alpena. 
Benton  Harbor,  Big  Rapids,  Cadillac,  Grand  Haven,  Ludington,  Mainstee, 
Niles,  St.  Joseph,  Three  Rivers  and  Traverse  City. 

If  this  wide  range  of  protection  is  granted  it  will  effect  nearly  every 
theatre  in  the  territory. 


Film  Boards  Doing  Much 
Charity  Work 


THE  annual  report  of  the  Film  Board 
of  Trade  for  the  year  1927,  released 
through  the  Motion  Picture  Produc- 
ers and  Distributors  of  America,  shows  an 
abundance  of  effective  work  done  by  the 
organization  during  the  year.  Not  the  least 
of  this  was  devoted  to  charity  in  the  show- 
ing of  motion  pictures.  $ 

According  to  the  report  the  film  boa  i  ds 
provided  free  entertainment  to  nearly  one 
thousand  institutions  for  orphans,  to  sol- 
diers still  confined  from  injuries  in  the  war, 
to  homes  for  old  folks  and  in  both  state 
and  'federal  penitentiaries.  The  total 
number  of  pictures  shown  without  cost  in 
these  institutions  was  22,165,  of  which  more 
than  12,000  were  feature  pictures  being 
shown  concurrently  in  local  theatres. 

As  a  consequence  of  these  showings  it  is 
calculated  that  more  than  170,OQ.O  inmates 
of  the  various  institutions  and  hospitals  see 
motion  pictures  gratis  weekly. 

The  reports  from  the  various  Film  Boards 
show  that  the  distributors  located  in  the 
following  exchange  centers  furnished  films 
gratis  to  the  corresponding  number  of  in- 
stitutions :  Albany,  16 ;  Atlanta,  17 ;  Boston, 
22;  Buffalo,  21;  Butte,  3;  Charlotte,  9; 
Chicago,  116;  Cincinnati,  8;  Cleveland,  69; 
Dallas,  6;  Denver,  23;  Des  Moines,  5;  De- 
troit, 18 ;  Indianapolis,  21 ;  Kansas  City,  20 ; 
Los  Angeles,  20;  Milwaukee,  24;  Minneapo- 
lis, none ;  Memphis,  6 ;  New  Haven,  10 ;  New 
Orleans,  11 ;  New  York,  38 ;  Oklahoma  City, 
7',  Omaha,  31;  Philadelphia,  41;  Pittsburgh, 
19;  Portland,  4;  St.  Louis,  42;  Salt  Lake 
City,  17;  San  Francisco,  45;  Seattle,  11; 
Washington,  9. 

The  sumtmary  of  the  report  of  the  opera- 
tions of  the  Boards  of  Arbitration,  operat- 
ing through  the  local  exhibitor  organiza- 
tions and  Film  Board  of  Trade,  discloses 
the  amicable  settlement  of  a  great  number 
of  disputes  without  recourse  to  expensive 
lawsuits.  There  were  15,451  controversies 
between  exhibitors  and  distributors — con- 
troversies involving  $4,269,752.06. 

Of  these  disputes  there  were  14,655  claims 
totaling  $3,963,004.82  made  by  distributors; 
and  796  claims  totaling  $306,749.24  by  ex- 
hibitors. Fourteen  thousand,  three  hundred 
and  fifty-six  controversies  involving  $3,825,- 
636.76  were  disposed  of  as  follows :  4671 


claims  totaling  $1,254,273.04  were  settled 
before  submission  to  arbitration;  2,368 
claims  involving  $671,920.32  were  with- 
drawn after  submission  to  arbitration; 
6,593  claims  involving  $2,047,723.16  were 
considered  by  the  Boards  of  Arbitration,  of 
which  number  426,  involving  $150,331.35 
were  dismissed.  Of  this  number  of  claims 
but  36,  involving  $20,753.71,  required  a 
seventh  arbitrator.  There  were  425  claims, 
involving  129,384.23,  awarded  against  dis- 
tributors ;  while  the  awards  against  exhibi- 
tors were  6,017,  involving  $1,591,037.73. 
There  were  five  claims  involving  $878.72 
litigated  before  submission  to  arbitration. 
There  were  62,  involving  $48,344.55,  requir- 
ing a  court  proceeding  after  submission,  of 
which  number  but  nine,  involving  $1,345.34, 
were  coui't  proceedings  to  enforce  compli- 
ance with  the  awards  made,  and  for  the 
entry  of  judgments.  At  the  end  of  the  year, 
1927,  there  were  pending  1,095  claims,  in- 
volving $444,115.30  undisposed  of. 

In  the  four  years  that  arbitration  has 
been  conducted  in  the  industry  there  have 
been  50,006  controversies  disposed  of,  total- 
ing $11,230,298.94. 


Butterfield  Concludes  Deal 
for  Detroit  Theatres 

Negotiations  by  which  the  Regent,  Strand 
and  Garden  Theatres  in  Detroit,  will  become 
Butterfield  houses,  were  completed  this 
week.  Transfer  of  these  enterprises  in 
Battle  Creek  will  not  be  made  until  Sep- 
tember, according  to  Glenn  L.  Cross,  former 
owner  of  the  newly  purchased  theatres. 


Ten  New  Firms  Chartered 
at  Albany,  New  York 

Newly  incorporated  motion  picture  com- 
panies entering  the  business  in  New  York 
state,  at  Albany,  during  the  past  week,  in- 
eluded  the  following:  Port  Film  Corpora- 
tion, capitalization  not  stated,  Louis  J. 
Rosett,  New  York  City,  Solomon  C. 
Stember,  Brooklyn,  Ethel  J.  Haire,  Passaic, 
N.  J.;  General  Pisano,  Inc.,  $10,000,  Gene- 
roso  Pisano,  Frederick  A.  Marsden,  New 


York  City,  Ben  Hurwitz,  Brooklyn ;  General 
Business  Films,  Inc.,  capitalization  not 
stated,  Francis  Lawton,  Josephine  A.  Law- 
ton,  Hamlin  Q.  French,  New  York  City; 
Prospect  Hall,  Inc.,  $1,000,  Maurice  Loebel, 
David  F.  Cohen,  Daniel  G.  Rosenblatt,  New 
York  City;  Special  Productions,  Inc.,  capi- 
talization not  stated,  William  A.  Brady, 
Dwight  D.  Wiman,  M.  I.  Trimble,  New  York 
City;  Marlef  Amusement  Corporation,  $10,- 
000,  Joe  Marel,  Samuel  K.  Handel,  Jack  S. 
Wald,  New  City  City;  Holly  Amusement 
Corporation,  $10,000,  Etta  Lachman,  Philip 
Brannick,  Herman  Chaityn,  New  York  City. 

River  Rouge,  Mich.,  House 
Razed  by  Flames 

A  fire  of  undetermined  origin  destroyed 
the  Fleur  de  Lys  Theatre,  West  Jefferson 
and  Maple  Avenues,  River  Rouge,  outside 
of  Detroit,  causing  more  than  $100,000 
damage  last  week.  Although  John  Motoc 
and  Andrew  Bzovl,  joint  owners  of  the 
building,  blamed  defective  wire  as  the  cause, 
an  investigation  is  being  conducted  by  Fire 
Chief  Bodary.  An  appeal  was  sent  to  the 
Detroit  Fire  Department  when  it  seemed 
the  flames  were  beyond  control  of  the 
River  Rouge  department.  Engine  and  ladder 
companies  from  Detroit  responded  and  only 
the  walls  of  the  theatre  were  left  standing 
when  the  blaze  had  been  extinguished. 

May    Use    "Talkies"  to 
Teach  Army 

The  War  Department  in  Washington,  D. 
C,  has  authorized  the  use  of  talking  moving 
pictures  in  a  tryout  <at  the  Infantry  School 
at  Fort  Benning,  Ga.,  to  determine  if  simul- 
taneous projection  of  sound  and  motion  can 
be  used  advantageously  in  training  activi- 
ties in  the  army. 

During  the  late  war  the  government  used 
advantageously  many  films  taken  for  train- 
ing purposes.  But  a  considerable  portion  of 
them  were  devoted  to  titles  and,  at  times,  it 
was  found  necessary  to  have  an  auditor 
supplement  the  titles  during  the  projection 
of  a  film.  Thus  the  authorities  look  witli 
favor  on  a  device  that  will  record  both 
sound  and  motion  simultaneously. 

Aladdin    Amusement  Co. 
Adds  to  Denver  Chain 

The  Aladdin  Amusement  Company,  which 
owns  a  Denver  chain  of  amusement  houses, 
has  added  the  America  Theatre,  a  Univer- 
sal house  since  1923,  to  its  circuit.  The 
transaction  was  completed  last  week  be- 
tween Mike  Newman,  representing  Univer- 
sal, and  Harry  E.  Huffman,  in  behalf  of  the 
Aladdin  interests,  who  are  to  take  posses- 
sion of  the  house  on  April  6,  1928.  The 
new  owners  plan  to  install  Vitaphone  and 
Movietone  equipment  in  the  America  and 
give  the  same  entertainment  as  appears  at 
the  new  Aladdin  Theatre.  Gerald  Whitney 
has  been  appointed  manager  of  the  America. 


Richey  111  in  Hospital  With 
Stomach  Ailment 

H.  M.  Richey,  manager  of  the  M.  P.  T.  0. 
in  Michigan,  has  been  confined  to  a  hospi- 
tal in  Battle  Creek  where  he  is  undergoing 
special  treatment  for  stomach  trouble. 
Latest  reports  are  to  the  effect  that  he  is 
getting  along  splendidly. 


April  ? 


19  28 


1087 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
l^Iirrors 
of 

Filmdom 


ANOTHER  A.  M.  P.  A.  dinner  and  dance  is  over,  and  a 
good  one;  in  fact,  by  far  the  best  the  organization 
has  conducted.  This  was  the  unanimous  opinion  of 
the  capacity  gathering  that  attended.  To  Bruce  Callup, 
president  of  the  A.  M.  P.  A.,  and  the  members  of  the  vari- 
ous committees  that  handled  the  arrangements  congratula- 
tions are  due. 

This  party  was  a  more  intimate  one  than  any  held  in  the 
past.  Everyone  was  there  on  the  same  basis.  It  had  been 
promised  there  would  be  no  speeches  and  there  were  none. 
The  dignitaries  had  no  more  chance  to  shine  than  the 
most  humble  employee  of  the  smallest  company.  The 
stars  were  not  spotted.  They  were  lost  in  the  continuous 
round  of  gaiety. 

#      #  # 

TT  was  SOME  party,  though,  as  usual,  it  was  late  in  getting 
*■  started.  But  nohody  seemed  to  mind  that  a  bit.  There  w  as 
amusement  in  the  penny  arcade  that  was  established  in  the 
lobby  of  the  Astor.  There  were  harmonicas  at  the  tables  by 
which  the  guests  made  their  own  entertainment.  It  was  just 
one  continuous  round  of  joy  from  the  7 :30  starting  time 
announced  until — well,  most  any  old  time. 

Once  the  dinner  got  under  way  everything  was  most  in- 
formal. Those  wordy  speeches  of  the  past  that  could  rarely 
be  heard  above  the  din,  proved  a  happy  elimination,  for  the 
gaps  created  by  their  absence  were  nicely  filled  in  and  far 
more  entertaining. 

Bruce  Gallup,  as  Master  of  Ceremonies,  was  at  his  happy  best. 
With  a  witty  quip  and  a  wise-crack  injected  here  and  there 
he  kept  things  moving  at  a  lively  pace. 

And  the  A.  M.  P.  A.  newsreel  was,  as  usual,  among  the 
decided  hits  of  the  evening,  for  which  credit  is  due  Vie 
Shapiro  and  Warren  Nolan,  who  arranged  it.  It  put  the 
assembled  guests  in  a  happy  frame  of  mind  with  its  witty 
sallies  on  those  well  known  in  the  industry.  It  fairy  sparkled 
with  fun  and  its  humor  was  added  to  by  some  bright  remarks 
from  the  assembled  guests. 

An  unique  form  of  entertainment  was  provided  for  the 
first  time  through  a  radio  stunt  in  which  many  humorous 
messages  were  purported  to  have  been  received  out  of  the  air 
from  absentees  and  others  and  read  to  the  amusement  of  the 
diners.  It  was  as  well  received  as  any  of  the  entertainment 
provided  during  the  evening. 

Between  the  newsreel,  the  radio  and  the  announcements 
made  by  Bruce  Gallup,  special  numbers  were  run  on  the  small 
stage.  Everything  was  snappy  and  jazzy,  with  a  splendid 
orchestra  dispensing  music  for  those  who  cared  to  dance,  and 
it  seemed  that  everyone  did  care  to  dance,  for  the  floor  was 
so  crowded  there  was  scarcely  moving  space. 

Out  in  the  arcade,  at  the  Astor,  were  installed  a  number  of 
machines  into  which  one  was  permitted  to  peep  for  a  penny  a 
peep,  and  there  they  saw  scenes  from  the  most  popular  produc- 
tions of  the  season.  That  these  peep  machines  were  well  pa- 
tronized may  be  judged  from  the  fact  that  they  accumulated 
a  total  of  2,f)00  pennies.  The  machines  were  provided  by  the 
International  Mutascope  Keel  Company. 

We  repeat,  it  was  SOME  party. 


'"P  HE  telephoto  is  now  a  reality.  Transmission  of  motion 
*■    pictures  was  accomplished  by  the  American  Telephone 


and  Telegraph  Company  when  on  Wednesday  at  the 
Embassy  Theatre  in  New  York  at  6:30  in  the  evening 
movies  were  shown  of  \  ilma  Banky  that  were  taken  in 
Chicago  on  her  arrival  there  at  10:30  in  the  morning. 

In  the  test  that  was  shown  at  the  Embassy  \\  ednc*da> 
Miss  Banky  stepped  from  the  Twentieth  Century  Limited 
at  Chicago  and  smiled  her  best  smile  into  the  camera. 
These  smiles  and  incidental  motions  were  reproduced 
slowly  on  another  exposed  film  in  the  offices  of  the  Ameri- 
can Telephone  and  Telegraph  Company  at  l.">  Dey  Street 
in  New  York  at  1  o'clock.  By  3:30  enough  film  had  been 
transmitted  to  set  into  a  projection  machine. 

The  finished  product  was  flashed  on  the  Embassy  screen 
at  7  o'clock  in  the  evening  under  the  direction  of  the 
United  Artists  Corporation. 


Wanted:  Good  Pictures 

By  William  A.  Johnston 

{Concluded  from  page  1083) 

men'  in  this  business  yet.  If  they  discharge 
all  of  them  and  hire  a  lot  of  'No  men'  I  be- 
lieve we  would  have  better  pictures. 

"They  say  that  the  directors  have  tempera- 
ment and  they  can't  do  much  with  them.  I 
believe  that,  but  all  artists  have  tempera- 
ment and  the  directors  are  certainly  as  much 
artists  as  their  stars  are.  Perhaps  if  they  used 
a  little  more  diplomacy  with  them,  they  would 
get  much  farther.  I  believe  that  the  actors 
are  getting  too  much  for  their  ability.  They 
certainly  would  not  get  those  fabulous  sal- 
aries on  the  speaking  stage. 

"This  seems  to  be  a  rather  pessimistic  letter, 
but  one  becomes  this  way  after  working  one's 
fool  head  off  trying  to  put  over  the  junk  they 
are  releasing." 

These  straightforward  remarks  from  an 
exhibitor  who  is  in  actual  contact  with  the 
public  are  commended  to  the  attention  of 
the  production  people. 

To  Mr.  Bryer's  list  of  suggestions  we 
would  add  this:  if  the  energy  that  is  burned 
up  on  studio  politics  were  devoted  to  honest, 
sincere  effort  to  make  real  pictures,  the  result 
would  amaze  everybody. 


1088 


Motion    Picture  News 


Fred  Niblo,  now  directing  Greta 
Garbo,  will  next  handle  the  mega- 
phone for  M-G-M  on  "Zanzibar," 
his  original  dealing  with  the 
African  coast 


Members  of  the  Hollywood  Bachelors'  Club  as  they  bade  Tom  Mix 
godspeed  and  good  luck  in  his  Argentine  venture.     The  faces 
include  Ned  Sparks,  Billy  Joy,  Cornelius  Keefe,  Jerry  Hoffman 
and  Stuart  Holmes 


"Big  Boy,"  Educational 's  bright 
young  star,  in  a  pensive  mood. 
He  here  strikingly  resembles 
Jackie  Coogan  when  the  latter 
was  "The  Kid" 


Something  is  coming  this  way 
although  it  is  undoubtedly  more 
appropriate  for  the  autumn  than 
now.  Rod  La  Rocque  scores  for 
his  Alma  Mater  in  "Hold  'Em, 
Yale" 


A  frolic  on  the  Universal  set  with  Director  William  Beaudine,  making 
"Home,  James,"  starring  Laura  La  Plante.    Charles  Delaney,  leading 
man,  watches  the  operation  of  boot  pulling,  on  the  right 


A  netv  face  appears  among  the 
screen's  westerners.  It  is  that  of 
Jack  Hoey,  the  featured  player  in 
the  New-Cal  release  entitled 
"Tracy,  the  Outlaw"  and  made  by 
Otis  Thayer 


Harold  B.  Franklin,  West  Coast  Theatres  head,  as  he  presented 
a  check  to  D.  C.  MacWatters,  chairman  of  the  Los  Angeles 
Chapter  of  the  Red  Cross.     The  check  was  donated  at  the 
benefit  for  the  dam-break  sufferers 


Richard  Dix  takes  one  on  the  "button"  from  Nancy  Carroll,  his 

leading  lady  in  the  new  Paramount  comedy,  "Easy,  Come, 
Easy  Go."   The  latest  production  with  which  he  is  engaged  is 
"Warming  Up" 


We 


Features 


Pictorial  Review 
of  Theatres. 


Business  Build- 
ing   T  li  e  a  t  r  e 
Map. 


Merchandising 
Amusement 


T  li  e  F  a  n  t  o  m 
Screen  a  New 
Arm  of  Motion 
Picture  Show- 
manshi] ». 


Decorat  i  v  e 
Lighting  in  the 
Theatre  Audito- 
rium. 


Kcview  of 
Kquipnient 


SHOWMAN 

April,  1928 


Ascher's,  Sheridan  Theatre 

In  exterior  as  well  as  interior  treatment  this  luxurious  Chicago  theatre, 
located  at  4038  Sheridan  Road,  is  one  of  the  most  unique  playhouses  of 
its  time.  The  architect,  J.  E.  O.  Pridmore,  of  Chicago,  has  drawn  upon 
a  vivid  imagination  of  the  classic  theatres  of  Graeco  h'oman  art  and  has 
combined  with  the  magnificence  of  that  style  the  engineering  triumphs  of 
our  Twentieth  Century.  The  Sheridan  has  a  seating  capacity  of  3,000 
chains  and  combines  in  its  structure,  design  and  equipment  the  most  mod- 
ern features  for  patron  comfort  and  presentations  on  the  stage  and  screen. 


1090 


Motion    Picture  News 


q=y> 
1 


ROCKBESTOS 

-the  asbestos  covered  wire 

Here  it  is — the  extra  flexible 

T^oc^estos  Motion  Picture  Qable 

You  will  find  it  on  all  the  leading  projectors, 
arc  lights,  sun  arcs,  high  intensity  lamps 
—wherever  heat  is. 


t 


Moliograph 
"Dc  Luxe" 
Projector 


i 


You  can  tie  it  in  knots!  And  it  will 
not  crack,  nor  break  and  the  surface 
remains  intact — practically  forever. 
The  leading  projectionists  of  the 
country  recommend  and  use  Rock- 
bestos  Motion  Picture  Cable.  Would 
you  like  a  piece  to  tie  in  a  knot? 
We'll  send  it.  Just  a  card  will  bring  it. 

When  you  buy  M.  P.  Cable  ask  for  Rockbestos 
— (he  extra  flexible. 


ROCKBESTOS  PRODUCTS 

CORPORAT     !  ON 


Motiograph  "De 
Luxe"  Projectors 
in  Proctors  86th 
St.  Theatre,  New 
York,  are  equipped 
with  Rockbestos 


5942  Grand  Central  Term.  B!dg.,  New  York 


NEW  HAVEN,  CONN. 

4B5  Union  Trust  Bldg..  Pittsburgh.  Pa. 
On  the  Pacific  Coast — C.  Dent  Slaughter 


224  Madison  Term.  Bide..  Chicago 


April    7  ,    19  28 


Belcni',  the  main  lobby  of  the 
Sheridan  theatre,  Chicago,  in  which 
the  architect,  J.  E.  O.  Pridmore. 
has  incorporated  many  unique  feat- 
ures of  ancient  art. 


from  the  balcony.  The  magnificence 
and  dignity  of  the  Sheridan  reaches 
its  peak  in  this  impressive  hall. 
The  entire  ceiling  represents  a  vast 
Roman  dome  with  enormous  center 
opening  to  the  sky. 


The  sidezvall  detail,  shown  beloiv,  a 
vie  which  gives  an  appreciation  of 
the  massiveness  and  dignity  which 
distinguishes  the  auditorium  of  the 
Sheridan. 


1002 


.1/  o  t  i  o  n    P  i  c  I  it  re    A  c  w  s 


View  of  the  auditorium  of  the  Indiana  Theatre,  Indianapolis.    Rubush  &  Hunter,  Architects 


A  ROMANTIC  SETTING  FOR  SCREEN  ROMANCE— THE  INDIANA 

Indianapolis  Cinema  Retains  Its  Place  Among  Country  s  Most  Colorful  Playhouses 


SINCE  its  opening  last 
June,  the  Indiana  theatre, 
Indianapolis,  has  figured  as  a 
leading  factor  in  the  amuse- 
ment life  of  that  city,  and  by 
reason  of  its  handsome  design 
and  excellent  equipment  for 
the  comfort  of  patrons,  as  well 
as  the  most  modern  methods 
of  stage  and  screen  presenta- 
tions, it  has  enjoyed  rank 
among  the  first  flight  theatres 
of  the  country. 

Reproductions  of  photos 
showing  the  interior  beauties 
of  the  Indiana  cm  this  and  an 
adjoining  page  reveal  the 
beauty  and  luxury  which  this 
fine  structure  affords  the  the- 
atregoers of  Indianapolis. 

The  exterior,  executed  in 
white  terra  cotta,  presents  a 
facade  of  unusual  appeal  and 
prepares   the  patron   for  the 

On  the  right — Viezv  of  the  lobby 
showing  the  grand  staircase, 
executed  in  marble,  and  the 
painting  of  the  Taj  Mahal  by 
Randolph  L  a  S  all  e  Coats, 
II oosier  artist. 


striking  effects  to  be  found 
within.  On  entering  the  outer 
lobbies,  the  Spanish  effects, 
and  as  one  enters  the  main 
corridor  the  luxuries  and 
jeauties  of  the  interior  mani- 
fest themselves. 

On  the  right  is  a  grand 
staircase,  a  marble  ascent. 

Off  the  grand  corridor  six 
aisles  lead  in  the  main  audi- 
torium. The  balcony  sweeps 
up  from  about  mid- way  of  the 
theatre. 

And  now  we  enter  the  audi- 
torium. A  vast  proscenium 
arch  greets  the  eyes.  Sur- 
rounding it  are  masterpieces 
in  sculpture.  The  effect  is  il- 
luminated from  the  rear  by 
various  lights,  and  woven  into 
it  are  figures  of  men.  animals 
and  reptiles. 

The  exits  are  so  arranged 
that,  although  3,500  people  can 
be  seated  in  the  building,  it 
can  be  emptied  in  a  few  min- 
utes. 

The  Indiana  was  designed 
by  Rubush  &  Hunter. 


April    7 ,  1928 


1093 


Shou'H  above  is  the  main  lounge  of  the  Indiana,  conform- 
ing in  its  design  to  the  Spanish  architecture  which  strikes 
the  keynote  of  the  theatre's  exterior  and  interior  plan. 
Rough  stuccoed  walls  are  broken  by  recesses  and  niches. 
The  furnishings  and  floor  coverings  feature  harmonious 
colorings  and  designs. 

Below — A  vista  through  the  communicating  lounge  of  the 
mezzanine,   with   arched   entrances  and   twisted  pillars 
bordering  the  xvell  which  overlooks  the  main  lobby  of 
this  luxurious  theatre. 


Above — The  women's  lounge,  with  cosmetic  room  shown  through  the 
arches  at  the  rear.  The  old-world  atmosphere  is  faithfully  suggested 
ill  a  treatment  of  marked  simplicity  as  to  design  and  furnishings.  The 
lounge  has  a  beamed  ceiling  and  stuccoed  walls.    Rubush  &  Hunter. 

architects. 


1094 


Motion    Picture  News 


A  STADIUM  TYPE  THEATRE  OF  2,000  SEATS  CAPACITY 

The  Roosevelt  in  Rochester,  Designed  by  H.  C.  Hodgens  &  A.  D.  Hill,  Features 

The  Italian  Renaissance  Style  of  Architecture 


Above — View  of  the  auditori- 
um of  the  Roosevelt  Theatre, 
looking  down  from  the  rear 
toward  the  stage.  The  rec- 
tangular auditorium  of  huge 
space,  required  to  accommo- 
date 2,000  seats  on  one  floor,  is 
reduced  to  intimate  propor- 
tions by  the  breaking  up  of 
surfaces  in  the  treatment  and 
decoration  of  the  ceiling  and 
sidewalls. 


Left — A  view  looking  toward 
the  rear  from  the  stage  of  the 
Roosevelt.  Coze  lighting  in 
the  dome  and  around  the  audi- 
torium zvalls  is  an  important 
factor  in  the  decorative  treat- 
ment. A  balcony  effect  with 
arched  windows  in  the  upper 
section  of  the  wall  is  effective 
in  reducing  the  long  stretches 
of  the  auditorium  enclosure. 


April    7 ,    19  28 


1095 


Above — The  left  proscenium 
ivall,  showing  detail  of  design 
and  decoration.  The  stage  is 
set  within  a  frame  formed  by 
marble  pilasters  supporting  a 
ceiling  beam.  The  organ 
grilles  arc  located  in  the  arches 
over  the  exits  in  the  front  of 
the  house. 


A  luxuriously  appointed  inner 
lobby  is  one  of  the  features  of 
the  Roosevelt  Theatre.  The 
lobby,  shown  in  the  photo  at 
the  right,  is  furnished  in 
harmony  with  the  design  car- 
ried out  in  the  architectural 
treatment  of  this  handsome 
playhouse,  one  of  the  most 
modern  and  commodious  in 
Philadelphia.  .  If.  C.  Hodgcns 
and  A.  D.  Hill,  architects. 


1096 


Motion    Picture  Mews 


Major  Theatre 

Above  is  shown  a  view  of  the  audi- 
torium of  the  Major  Theatre,  New 
York  City.  Located  at  Canal  Street 
and  Broadway,  its  matinee  patron- 
age is  transient  trade,  while  the 
evening  shows  play  to  people  resid- 
ing east  and  zvest  of  Broadway. 
The  theatre  zvas  designed  by  Major 
D.  M.  Oltarsh,  and  is  operated  by 
the  Oltarsh-Broadway  Corporation. 
Tin'  house  has  a  rapacity  of  600. 


Plaza,  Rochester 

Shown  at  the  left  is  a  portion  of 
the  auditorium  of  the  Plaza  Thea- 
tre. Rochester,  N.  Y.  This  intimate 
little  house  was  designed  by 
Michael  J.  DeAngelis,  architect,  of 
Rochester.  It  has  a  seating  capac- 
ity of  five  hundred  chairs,  and  is 
executed  in  the  Italian  Renaissance 
style.  The  Plaza  is  owned  by 
Major  L.  J.  Waterbury,  also  owner 
of  the  Staley  Theatre.,  Rochester. 


Camera  Angles  of 

Two  Small 
DeLuxe  Theatres 


April    7,  1928 


1097 


CARPET  AS  A  DECORATIVE  EE  ATI' RE  OE  THE  Till  All  RE 


A  section  of  the  mezzanine  lounge,  shoum 
above,  with  its  wide  expanse  made  more 
intimate  and  cozy  through  the  rich  car- 
peting of  the  floor  in  this  resting  place 
for  the  theatre  patrons 


Some  interesting  views  of  the  interior  of 
Keith's  Palace  theatre,  Cleveland,  show- 
ing the  important  part  'which  carpet  plays 
in  the  decorative  effects.  Above  is  a  vista 
of  the  grand  hall,  its  floor  covered  by  the 
huge  rug  made  in  Czecho  Slovakia  ac- 
cording to  special  design  and  pattern. 
Silver  grey  forms  the  background  of  the 
rug,  against  which  scrolls  of  gold  and 
black  are  carried  from  a  black  center  to 
a  black  and  gold  border 


Above  is  a  comer  of  one  of  the  reading 
roms  at  the  Palace,  the  floor  covering 
featuring  a  lively  design 


Shown  on  the  left  is  a  section  of  otic  of 
the  several  luxurious  lounges  of  Keith's 
Palace.    Note  effectiveness  of  the  rich 
floor  covering 


A  reading  and  smoking  room  in  the 
men's  compartment,  shown  on  the  right. 
Comparison  of  the  carpet  with  that  used 
in  other  parts  of  the  theatre  show  how 
individual  treatment  has  I'ccn  accorded  to 
each  room  in  this  palatial  theatre 


Above,  the  staircase  leading  to  the  bal- 
cony, covered  with  the  same  designed 
carpet  which  is  used  in  the  mezzanine. 
A  striking  example  of  the  value  to  general 
effects  of  judiciously  selected  carpets. 


1098  Motion    Picture  News 


Theatre  Building  Business  Map 

Including  Analysis  of  Key  City  Attendance  Averages 


Above  Average  Business 
Average  Business 
Under  Average  Business 


1  Very  light  new  construc- 
tion 


Light  new  construction 


Moderately  heavy  con- 
itruction 


Heavy  new  construction 


The  map  of  the  United  States  shown  here  is  divided  into  seven  terri- 
tories, with  colored  shading  indicating  the  division  of  new  proposed 
theatre  building  as  represented  for  the  period  from  February  15th  to 
March  15th.  This  new  construction  is  represented  in  valuation  of 
dollars  and  cents  rather  than  number  of  projects. 

The  shading  is  in  four  densities ;  solid,  which  represents  the  greatest 


value  of  proposed  theatres ;  heavy  stipple,  which  is  second  in  valuation 
of  new  construction ;  medium,  which  areas  represent  conservative  build- 
ing ;  and  the  very  light  areas,  where  the  investment  in  new  theatre  pro- 
jects is  very  light.  The  information  used  in  compiling  the  statistics 
visualized  by  the  map  was  obtained  through  several  reliable  sources,  and 
the  map  is  to  be  considered  as  very  nearly  accurate  in  representing  com- 
parative theatre  building  activities  in  various  sections  of  the  country. 

The  circles  shown  on  the  map  are  located  in  key  cities  and  illustrate 
averages  of  theatre  attendance  during  the  three  months'  period  from 
February  15th  to  March  15th.  The  diagrams  indicate  the  relative  at- 
tendance at  the  better  theatres  in  these  cities  during  the  period  covered. 
These  are  given  by  "averages,"  with  symbols  to  indicate  "Above  Average" 
and  "Under  Average"  box  office  returns.  The  term  "average"  as  applied 
in  this  survey  indicates  satisfactory  box  office  returns,  based  upon  theatre 
expectancies,  which,  in  turn,  are  governed  by  past  earnings  under  similar 
or  nearly  similar  conditions. 

These  attendance  statistics  were  compiled  from  an  analysis  of  the  Key 
City  Reports,  published  weekly  in  Motion  Picture  News,  and  other 
sources  of  information  gathered  by  this  publication. 


OUR  report  for  new  theatre  projects  announced  for  the 
last  thirty  days — February  15th  to  March  15th — shows 
a  decrease  over  the  report  of  the  preceding  thirty  days,  par- 
ticularly in  the  amount  of  investment  required  for  the  projects 
and  the  total  seating  capacity. 

The  number  of  new  theatres  projected  is  practically  the  same. 
The  figures  for  this  latest  report  are  $20,638,000,  to  be  invested 
in  fifty-five  new  projects  which  will  total  a  seating  capacity  of 
76,350- 

Four  of  these  new  theatres  will  cost  over  one  million  dollars, 
while  nine  of  them  will  come  within  the  range  of  five  hundred 
thousand  and  one  million. 

The  averages  for  the  whole  country  are  as  follows:  $375,- 
250  per  theatre  with  a  seating  capacity  of  1,390  and  a  cost  per 
seat  of  $270. 

The  Middle  States  show  by  far  the  heaviest  proposed  con- 


struction of  any  division  of  the  country  with  a  total  of  $12,003,- 
000,  for  twenty-five  new  projects  covering  the  cost  of  32,350 
seats. 

In  this  territory,  three  houses  will  require  for  their  construc- 
tion over  one  million  dollars  and  six  houses  will  require  between 
five  hundred  thousand  and  a  million.  The  average  cost  of  each 
theatre  is  $480,120,  with  1,294  seats,  giving  the  average  cost 
per  seat  of  $372. 

Second  in  line  is  the  West  Coast  territory  where  six  new 
theatres  will  cost  $4,550,000  and  seat  16,000.  The  average  cost 
per  theatre  in  this  territory  is  the  highest  for  the  country,  as 
$758,333  will  be  spent  for  theatres  seating  2,667,  showing  an 
average  cost  per  seat  of  $284. 

The  North  Atlantic  States,  which  have  been  running  first  in 
most  of  our  recent  reports,  have  for  their  schedule  twelve  new 
theatres  to  cost  $2,925,000,  with  an  accurate  seating  capacity  of 
14,200.    These  figures  give  the  average  cost  per  theatre  of 


April    7 ,    19  28 


1099 


$243,750  with  an  average  seating  capacity  of  [,183  and  cost 
per  seat,  $206. 

The  building  in  New  England  is  confined  to  Massachusetts, 
where  three  new  theatres  were  projected,  calling  for  $400,000 
investment  and  4,400  seats.  This  makes  the  average  for  tin- 
three  theatres  $163,335  with  1,467  seats  and  an  average  cost 
per  seat  $112. 

THE  two  remaining  territories,  Southeastern  and  Western, 
show  announcements  for  a  very  light  building. 
In  the  Southeastern  territory,  the  total  cost  of  two  new  the- 
atres will  be  $100,000  with  a  seating  capacity  of  2,100;  while  in 
the  Western  territory,  two  theatres  will  cost  $175,000  and  have 
a  seating  capacity  of  1,800. 

One  of  the  most  important  announcements  included  in  this 
report  is  the  building  program  of  the  Fischer-Paramount  The- 
atre Corp.,  which  will  construct  five  new  theatres  in  Wisconsin. 
These  theatres  are  to  be  high  class. 

Wisconsin  is  also  scheduled  for  three  other  theatres  giving 
a  total  of  eight  for  this  thirty-day  report.  This  state  shows  the 
greatest  number  of  new  theatres  but  not  the  largest  investment. 
The  theatres  in  Wisconsin  will  cost  $3,445,000  and  seat  11,500. 

Missouri,  with  five  new  theatres,  leads  in  total  cost  where 
7,750  seats  will  require  an  investment  of  $4,725,000. 

California,  where  there  has  only  been  light  building  recently, 
is  second  in  the  amount  of  investment  required  by  states.  Here 
five  theatres  will  cost  $4,250,000  and  will  have  a  seating  capac- 
ity of  13,000. 

Indiana  ranks  fourth  with  two  new  theatres,  totaling  $1,550- 
000  and  seating  2,800. 

Pennsylvania  in  fit f h.  scheduled  for  five  theatres,  costing  a 
total  of  $1,450,000  and  seating  6,100. 

Illinois  shows  four  new  theatres  costing  a  total  of  $1,385,000 
and  seating  5,200. 

While  it  was  noted  previously  in  this  article  that  this  thirty- 
day  report  shows  a  decrease  in  the  total  amount  of  investment 
required  for  the  new  theatres  over  that  of  the  preceding  report, 
it,  nevertheless,  is  true,  for  if  the  building  as  indicated  in  this 
report  continues  at  this  present  rate,  our  total  number  of  the- 
atres and  investment  will  be  in  excess  of  that  required  for  the 
year  1927. 

The  sale  of  equipment  has  been  retarded  during  the  last  thirty 
days.  This  slowing  up  may  be  explained  to  some  extent 
through  the  seasonal  decrease  of  demand.  However,  the  out- 
looks for  the  sale  of  equipment  this  spring  are  good,  and  many 
of  the  manufacturers  are  laying  pins  for  heavy  production. 

THOUGH  current  conversation  is  to  the  effect  that  business 
generally  is  "off,"  and  in  many  lines  the  evidence  supports 
the  contention,  we  fail  to  find  anything  indicative  of  a  slump  in 
theatre  attendance  for  the  period  covered  by  this  report.  It  is 
true  that  theatre  business  is  rather  below  than  at  normal  over 
this  period,  but  it  must  be  remembered  that  the  Lenten  season 
is  with  us  and  that  income  taxes  had  to  be  paid  on  or  before 
March  15,  the  date  on  which  we  closed  the  books  of  check-up 
for  this  report. 

Using  the  comparative  basis  as  a  means  of  figuring  this 
month's  map  with  that  of  last  month,  the  changes  certainly 
show  no  startling  slowing  off  at  the  box  offices  in  the  key  cities. 
In  all  there  are  four  changes  downward:  Minneapolis  from  an 
Above  Average  to  Average;  Detroit  from  Average  to  Under 
Average ;  Birmingham  from  Average  to  Under  Average,  and 
Baltimore  from  Average  to  Under  Average.  Upward  changes 
on  the  current  map  over  last  month's  are  Salt  Lake  City  from 
Average  to  Above  Average ;  Boston  from  Average  to  Above 
Average,  and  Cleveland  from  Under  Average  to  Average.  The 
balance  of  the  cities  are  static,  remaining  at  the  same  level  of 
business  as  last  month. 

In  all  of  those  cities  whence  have  issued  reports  of  poor  busi- 
ness during  the  period  under  consideration,  the  local  viewpoint 
inclines  more  to  attributing  the  cause  to  a  lessening  of  interest 
due  to  weak  attractions  than  to  bad  business  conditions.  As  a 
matter  of  fact  the  only  houses  which  as  such  seem  to  be  having 
hard  times  are  some  of  the  neighborhood  theatres  in  certain 


cities  where  the  competition  from  the  de  luxe  houses  is  especially 
keen.  But  for  the  rest  the  bigger  theatres  appear  to  be  doing  a 
pretty  fair  business  in  the  face  of  seasonal  factors  militating 
against  theatregoing  during  this  period  of  the  year.  It  is  worth 
noting  that  in  the  cities  where  business  has  been  steadily  under 
average  over  this  period,  an  occasional  strong  attraction  of  par- 
ticular allure  to  the  public  has  succeeded  in  running  up  very 
substantial  returns. 

The  much  publicized  unemployment  situation  apparently  is 
not  affecting  attendance  averages — and  then  after  balancing  the 
"statistics"'  of  the  ^Yeas"  against  the  "noes"  in  this  unemploy- 
ment debate,  one  is  left  wondering  if  it  is  or  it  isn't,  if  you  know 
what  we  mean.  There  is  the  estimate  of  Senator  Wagner  of 
New  York  that  4,000,000  persons  are  out  of  work  throughout 
the  country,  as  against  Secretary  James  J.  Davis  reporting  that 
throughout  the  country  on  Jan.  1,  1928,  there  were  1,874,000 
persons  unemployed.  A  more  recent  report  on  the  situation  was 
issued  by  the  National  Association  of  Manufacturers,  based  on 
a  survey  up  to  March  21,  the  results  of  which  showed  a  slight 
increase  in  employment  was  reported  by  1,078  members  of  the 
Association.  The  members  reporting  employ  about  one-fourth 
of  the  3,000,000  workers  employed  by  the  total  membership  of 
the  association.  This  report,  issued  this  week,  shows  an  increase 
in  employment  this  year  over  this  time  last  year,  the  increase 
being  1.24  per  cent.  The  companies  are  employing  an  aggregate 
of  663.180  workers  as  against  655,015  at  the  same  time  last 
year.  The  same  companies,  if  operated  at  capacity,  would  em- 
ploy 757J53  workers,  so  that  today  they  are  operating  at  87.5 
per  cent  of  capacity,  an  increase  of  6.5  per  cent  over  last  year. 
So,  there  you  are. 

THE  facts  in  the  theatre  attendance  situation  at  present  are 
that  business  is  not  all  that  all  the  theatre  operators  would 
wish  for.  The  trade  is  "choosey"  and  it  takes  a  show  of  some 
real  drawing  power  to  bring  receipts  up  to  what  is  required  for 
the  payment  of  overhead  and  a  fair  margin  of  profits.  But  the 
situation  the  country  over  is  not  anything  to  become  discour- 
aged about,  even  though  there  are  indications  that  the  Holly- 
wood plants  must  increase  their  pace  and  step-up  the  standard 
of  their  product  or  find  that  showmanship  at  the  point  of  con- 
tact with  the  public  will  take  even  greater  strides  toward  a 
blended  type  of  show  which  will  become  increasingly  heavy  on 
the  stage  end  of  the  bill. 

The  public  is  showing  signs  of  seeking  newer  novelties  than 
the  screen  seems  able  to  provide  in  steady  supply.  Prom  the 
action  of  the  New  York  Stock  Exchange,  with  its  3,000,000 
and  4,000,000  share  days,  it  would  appear  as  though  the  ticker 
tape  is  supplying  some  of  the  thrills  that  formerly  were  sought 
mainly  at  the  picture  shows. 

New  theatre  openings  in  two  key  cities  had  an  important 
bearing  on  general  theatre  business  in  those  towns  during  this 
period.  In  Pittsburgh  the  new  Stanley  entered  the  lists,  and 
with  the  interest  created  by  a  house  of  large  capacity  and  the 
most  modern  attributes  of  sumptuousness  and  equipment  to  stir 
up  the  curiosity  of  the  local  public,  the  Stanley  commanded  such 
a  large  outturning  that  other  houses  suffered.  Then  Penn,  also 
a  new  house,  did  not  feel  the  effects  of  the  big  draw  at  the 
Stanley,  but  the  neighborhoods  suffered.  The  other  big  opening 
was  in  Seattle,  where  a  new  Publix  theatre  now  caters  to  the 
amusement  seeking  public  with  a  de  luxe  bill  of  pictures  and 
presentations. 

The  pictures  which  took  the  lead  during  the  month  we  are 
covering  in  this  report  are  a  combination  of  "name"  attractions 
and  straight  offerings  in  which  story  and  title  take  precedence 
over  any  of  the  personalities  appearing  in  them.  The  ten  lead- 
ing kev  city  attractions  during  the  month  were :  "The  Jazz 
Singer."  "The  Circus,"  "Red  Hair."  "  The  Gaucho,"  "Sadie 
Thompson,"  "The  Legion  of  the  Condemned,"  "  The  Last  Com- 
mand," "The  Patent  Leather  Kid. Hie  Enemy,"  and  "Wild 
Geese."  Other  outstanding  features  which  figured  importantly 
in  good  weeks  at  the  bigger  houses  are  "The  Student  Prince."' 
"Chicago,"  "Sorrell  and  Son,"  "The  Girl  from  Chicago"  and 
"The  Noose." 


1100 


Motion    Picture   'N  e  w  s 


Light  Auditoriums 
During  as  Well  as 
Between  Shows 

By  A.  RODGERS 

Edison  Lamp  Works  of  G.  E.  Co. 


DURING  the  infancy  of  the  motion 
picture  theatre  and  even  until  a 
few  years  ago  in  the  modern 
show  houses,  the  auditorium  lighting  was 
given  consideration  merely  as  a  means  of 
providing  sufficient  illumination  hefore 
and  after  performances  to  enable  the  pa- 
trons to  become  seated  or  depart.  With 
this  practice,  those  entering  the  theatre 
while  the  show  was  in  progress  found 
themselves  seemingly  plunged  into  total 
darkness  and  were  forced  to  make  their 
way;  groping  and  stumbling  to  their  seats 
as  best  they  might. 

The  modern  policy  of  courtesy,  ser- 
vice and  comfort  for  the  ]>atrons,  of 
course,  frowns  upon  such  conditions,  and 
we  find  that  present  dictates  are  that  two 
distinct  forms  of  illumination  are  re- 
quired in  every  auditorium ;  namely,  a 
relatively  high  level  of  lighting  before  and 
after  performances  and  at  intermissions, 
and  a  soft,  dim  light  throughout  the  pres- 
entation. Te  general  illumination  in  the 
intermission  enables  the  easy  reading  of 
programs,  minimizes  tbe  confusion  of 
seating  newcomers,  and  helps,  as  it  were, 
to  speed  the  departing  guest. 

The  dim  glow  during  the  performance 
assists  the  ushers  in  making  seating  ar- 
rangements, makes  possible  ready  refer- 
ence to  the  programs,  and  does  away  with 
the  disagreeable,  uneasy  sensation  often 
experienced  when  sitting  in  nearly  total 
darkness. 

To  prevent  a  sudden  harsh  transition 
when  changing  from  one  form  of  light- 
ing to  the  other,  dimming  control  equip- 
ment is  necessary.  The  soft  modulated 
changes  obtainable  with  a  well-designed 
system  adds  considerable  finesse  to  the 
manner  of  presentation  and  have  a  desir- 
able reaction  in  their  quieting  effect  upon 
the  audience,  Before  taking  up  the  pros 
and  cons  of  various  forms  of  lighting 
practice,  there  are  certain  fundamental 
principles  of  good  auditorium  illumina- 
tion which  must  be  noted. 

First :  The  lighting  must  be  comfort- 
able. That  is,  there  should  be  nothing 
about  the  lighting  system  which  may 
prove  annoying  or  distracting  to  the  pa- 
trons— a    glaring    light    source — harsh 


On  the  left — audi- 
torium of  the  Em- 
bassy theatre,  New 
York.  An  excellent 
combination  of  di- 
rect and  indirect 
lighting  in  a  low- 
eeilinged  auditorium. 


shadows — a  stray  ray  of  brightness  from 
a  decorative  unit  or  reflected  glare  from 
a  polished  surface. 

Second :  The  illumination  must  be 
well  distributed.  The  ceiling  and  walls 
as  well  as  the  seating  area  must,  of  course, 
receive  proper  lighting.  If  the  distribu- 
tion is  loo  uneven,  the  spotty  effects  pro- 
duced will  detract  materially  from  the  ap- 
pearance of  the  interior. 

Third:  The  lighting  arrangement 
should  be  such  that  thorough  mainte- 


The   delicate   touch   of   light    from  this 
trellised   window  recess  adds  a   note  of 
decoration  to  an  otherwise  uninteresting 
wall  surface. 

nance  is  possible.  It  is  most  essential  that 
the  system  be  so  designed  that  the  light- 
ing equipment  is  readily  and  easily  acces- 
sible. Burned  out  lamps  and  lamps  which 
have  outlived  their  rated  life  and  thus  be- 


come blackened,  should  immediately  be 
replaced,  as  they  make  the  lighting  ap- 
pear spotty  and  linkept.  The  units  should 
be  cleaned  periodically,  as  even  a  small  ac- 
cumulation of  dust  and  dirt  causes  an  ap- 
preciable loss  of  effective  illumination. 
Poor  maintenance  creates  an  impression 
of  carelessness  and  negligence  on  the  part 
of  the  management. 

The  methods  in  use  for  procuring  gen- 
eral illumination  in  the  auditorium  vary 
widely  with  the  architecture  of  the  in- 
terior, the  class  of  patronage,  and  the  in- 
dividuality and  ingenuity  of  those  respon- 
sible for  the  design  and  use  of  equipment. 
We  may,  however,  farm  two  general 
classifications  of  modern  practice — direct 
lighting  and  indirect  lighting.  Of  the 
two,  direct  lighting  is  the  more  efficient, 
while  indirect  lighting  is  the  more  com- 
fortable and  often  the  more  pleasing. 

With  the  direct  system,  the  amount  of 
light  necessary  to  illuminate  the  whole 
room  must  be  concentrated  in  several 
light  sources  which  are  comparatively 
small  with  relation  to  the  interior.  If 
these  units  are  too  small  with  regard  to 
the  quantity  of  light  emitted,  they  will  ap- 
pear excessively  bright  and  unpleasant. 
It  is,  therefore,  plain  that  when  a  small 
number  of  fixtures  are  to  be  used,  high 
wattage  must  be  provided  in  each  and  the 
unit  must  be  as  large  as  possible.  If  small 
units  are  to  be  employed,  low  wattage 
lamps  must 
number  provided. 


)e  used  in  them  and  a  large 


IT  may  prove  interesting  to  note  the 
various  types  of  direct  lighting  sys- 
tems and  some  of  their  characteristics  as 
follows  : 

Pendant  Enclosing  Units  of  Trans- 
lucent Glass,  Parchment,  or  fabric. — 
This  usually  proves  the  most  inexpensive 
system  to  install  and  the  easiest  to  main- 
tain, but  it  is  considered  by  some  to  pre- 
sent a  less  pleasing  appearance  than  other 
arrangements,  due  to  the  necessarily  large 
number  of  units  suspended  from  the 
ceiling. 

Decorated  Diffusing  Glass  Panels  o> 
Skylights  Set  in  the  Ceiling. — If  only  a 
few  of  these  are  to  be  used,  they  must  be 
of  large  area,  for  if  the  surface  bright- 
ness of  the  panels  is  too  great,  their  dec- 
orative effect  is  destroyed.  As  this  type 
of  lighting  does  not  throw  any  illumina- 
tion on  the  remainder  of  the  ceiling,  the 
contrast  between  this  dim  area  and  the 
bright  panels  is  generally  unpleasant. 

Large   Chandeliers. — These  are  very 


April    7 ,  1928 


110) 


Utility — the  Convenience  to  Patrons  Enter- 
ing and  Leaving  During-  a  Performance — 
and  Beauty-Enhancement  of  Decorative 
Effects — arc   Served   by    Proper  Lighting 


decorative  and  prove  most  desirable  with 
certain  forms  of  architecture.  Tn  connec- 
tion with  them,  however,  it  should  be 
borne  in  mind  that  the  chandelier  was  de- 
signed originally  for  use  with  the  candle 
— a  light  source  of  low  brilliance.  When 
we  attempt  to  employ  a  more  concen- 
trated and  powerful  light  source,  th|e 
modern  incandescent  lamp — in  place  of 
these  candles,  its  great  brightness  results 
in  concealing  the  beauty  of  fine  workman- 
ship involved,  rather  than  enhancing  the 
appearance  of  the  fixture. 

Wall  Brackets. — It  is  not  good  prac- 
tice to  use  these  for  general  lighting,  as 
they  are  always  in  the  field  of  view  and 
the  necessary  amount  of  wattage  makes 
them  appear  too  bright.  They  must,  of 
course,  always  he  provided  with  shades 
or  shields. 

WITH  indirect  lighting  systems,  the 
ceiling  and  some  times  the  upper 
part  of  the  side  walls,  becomes  the  source 
of  illumination.  As  the  light  is  distributed 
over  these  large  areas  by  bidden  lamps, 
there  are  no  unpleasant  brightness  con- 
trasts, annoying  glare  and  overhrilliant 
units.  For  this  reason,  indirect  lighting 
appears  comfortable  and  unobtrusive,  with 
an  attendant  atmosphere  of  dignity  and 
calm. 

There  are  various  ways  in  which  this 
form  of  illumination  may  he  applied  to 
obtain  the  most  novel  and  artistic  results. 
These  may  he  enumerated  as  follows: 

Pendant  Indirect  Units. — It  is  desirable 
for  these  tn  have  illuminated  glass  panels 
incorporated  in  their  design,  or  to  be  of 
the  luminous  howl  or  semi-indirect  type, 
in  order  that  they  may  not  appear  as  dark 
spots  against  a  well-lighted  ceiling.  \Tery 
pleasing  results  may  often  he  obtained  by 
employing  an  indirect  lighting  unit  inside 
of  a  crystal  chandelier.  An  excellent 
idea,  also,  is  to  throw  light  against  the 
outside  of  these  chandeliers  by  means  of 
spotlights  concealed  about  the  auditorium. 


In  liir  auditorium  of 
the  Capitol  theatre, 
Richmond,  Va.,  cov« 
lighting  in  <li(TVr- 
ent  colors  provides 
ilic  general  illumina- 
tion, 'liir  artistic 
lighting  of  the  statu- 
ettes  in  wall  niches 
and  the  small  lant- 
erns at  tin-  rear  fur- 
nishes the  necessary 
illumination  during 
performances! 


This  c  a  uses  the 
crystals  to  sparkle 

and  gleam,  and  at  the  same  time  does 
away  with  the  direct  glare  experienced 
when  bare  lamps  are  employed  in  the  fix- 
tures. 

Coves  and  Wall  Boxes. — These  are 
especially  effective,  as  no  lighting  fixtures 
are  apparent,  and  there  are  no  suspended 
units  to  break  up  the  sweeping  lines  of 
the  ceiling.  If  cove  lighting  is  to  be  used, 
the  auditorium  should  he  designed  with 
this  end  in  view,  for  the  coves  must  lie 
built  as  an  integral  part  of  the  interior 
decoration.  If  the  building  is  so  large 
that  this  lighting  cannot  spread  across 
the  entire  ceiling,  it  may  he  supplemented 
by  indirect  lighting  from  central  fixtures, 
or  a  second  or  even  third  set  of  coves  may 
he  constructed  in  the  center  to  form  large 
shallow  domes.  Unique  color  effects  can 
he  accomplished  with  the  latter  method 
bv  employing  different  colors  in  the  sepa- 
rate sets  of  coves. 

Floodlights. — In  cases  of  large  audi- 
toriums, especially  where  parts  of  ceil- 
ings and  side  walls  are  to  be  ornamented 
in  bas-relief,  cove  lighting  is  often  im- 
practical. This  form  of  interior  may  best 
he  lighted  by  floodlighting  projectors  con- 
cealed along  the  edge  of  balconies,  in 
high,  ornamental  windows  or  arches,  and 
at  various  other  strategic  points.  These 
projectors  must  be  carefully  hidden  and 
so  arranged  as  to 

■ light  the  walls  or 
ceiling  at  the  oppo- 
site side  of  the 
room  in  order  to 
o  b  t  a  i  n  a  good 
spread  of  light  and 
natural  shadows. 
_  Under  low  balco- 


Illuminated  wall  urns 

 a  form  of  light  or- 
namentation which 
breaks  up  the  mono- 
ton;  of  large  wall 
a  reas  a  ml  pro\  ides 
an  artistic  ami  unob- 
trusive waj  of  inlro- 
ducing  small  quanti- 
ties of  light. 


nies.  a  rather  fiat  type  of  indirect  unit  sus- 
pended only  a  short  distance  from  the 
ceiling  generally  provides  the  most  pleas- 
ing light,  although  recessed  direct  lighting 
equipment  and  hemispherical  globes 
mounted  Mush  with  the  ceiling"  may  usually 
he  effectively  employed.  In  some  cases  a 
cove  under  the  rear  of  the  balcony  has 
found  successful  application. 

To  provide  a  low  level  of  illumination 
during  the  performance,  a  separate  light- 
ing system  must  be  brought  into  play. 
This  may  be  a  separate  circuit  of  low 
wattage  lamps  embodied  in  the  main 
lighting  fixtures  or  coves,  or  it  may  con- 
sist of  a  number  of  small  decorative 
units,  wall  brackets,  lighted  windows,  il- 
luminated or  statues,  adding  a  touch  of 
decoration  and  providing  the  desired  low 
intensity  of  light. 

A  point  to  be  remembered  is  that  the 
ordinary,  small  decorative  lighting  units, 
as  lanterns,  stars,  colored  glol>es.  and  wall 
bracket  shades  and  shields,  are  intended 
for  use  with  low  wattage  lamps.  It  is 
not  at  all  uncommon  to  find  these 
equipped  with  large  lamps  and  depended 
upon  for  general  illumination.  The  na- 
ture of  these  fixtures  usually  makers  them 
unsuitable  for  general  lighting,  and  as  the 
high  brightness  of  the  large  lamps  de- 
stroy their  decorative  effect,  this  practice 
is  doubly  undesirable. 

The  modern  trend  of  the  motion  pic- 
ture theatre  is  towards  the  picturesque 
and  distinctive  interior.  The  motif  of 
the  auditorium  designs  range  from  the 
grand  and  formal,  through  the  unique, 
exotic,  and  unusual,  to  the  cozy  and  inti- 
mate, and  are  intended  to  serve  as  a  set- 
ting which  will  enhance  the  pleasure  of 
theatre  going.  As  the  jewel  is  enriched 
by  a  handsome  setting,  so  is  the  charm  of 
the  motion  picture  increased  by  pleasant 
surroundings.  The  artistry  and  appeal 
of  the  auditorium  decoration  forms  a 
background  to  the  picture  in  the  minds 
of  the  audience  in  much  the  same  manner 
as  does  the  music  of  the  orchestra.  It  is 
therefore  evident  that  the  lighting  of  this 
type  of  distinctive  interior  must  be  care- 
(Continued  on  Page  11.23) 


1102 


.1/  o  t  i  o  n    Picture  News 


Showmanship  Strikes  Out  for  Novelty 
in  the  New  "Fantom  Screen" 

"Presentation"  on  the  Screen  Gives  Picture  New  Grip  on  Public's  Interest 


THOUGH  in  principle  it  is  not  en- 
tirely new,  the  Fantom  Screen  re- 
vealed to  the  public  for  the  first 
time  at  the  premiere  of  "The  Trail  of  '98" 
at  the  Astor  theatre,  New  York,  created 
no  little  stir  and  was  provocative  of  wide- 
spread interest  on  the  part  of  the  trade  as 
well  as  the  public.  The  Fantom  Screen, 
which  permits  of  enlargement  of  the  pro- 
jected image  to  twice  its  normal  size,  is 
credited  by  those  who  have  seen  "The 
Trail  of  '98"  with  contributing  import- 
antly to  the  extraordinarily  thrilling  effect 
of  the  snowslide  which  registers  as  one 
■of  the  highlights  of  this  melodrama  of 
the  gold  rush  in  Alaska. 

Probably  the  employment  of  the  effect 
stands  as  one  of  the  most  ingenious 
strokes  of  pure  showmanship  that  has  de- 
veloped recently  in  the  field  of  the  motion 
picture.  Regarding  the  manner  in  which 
it  may  be  handled  by  the  company  whose 
specialists  developed  it,  there  is  a  pos- 
sibility that  Metro-Goldwyn-Mayer  and 
the  Loew  Theatres  may  have  it  patented 
and  copyrighted. 

This  method  of  presenting  enlarged  pic- 
tures of  certain  sequences  suited  for  such 
treatment,  is  basically  the  same  idea  that 
was  employed  years  ago  (rather  unsuc- 
cessfully owing  to  limited  light  sources) 
in  showings  of  "The  Great  Train  Rob- 
bery," and  later  was  experimented  with 
"by  D.  W.  Griffith  in  connection  with  his 
spectacular  production  "Intolerance."  Its 
first  successful  employment  was  with  the 
showing  of  "Old  Ironsides"  at  the  Rivoli 
theatre  in  New  York  last  season.  The  de- 
vice used  for  "Old  Ironsides"  is  called 
the  "Magnoscope."  Both  this  and  the 
Fantom  Screen  have  wide-angle  projec- 
tion as  the  basis  of  the  effect.  A  projec- 
tor equipped  with  a  wide-angle  lense  is 
used  to  project  those  portions  of  the  film 
to  be  presented  in  the  enlarged  form. 

The  Fantom  Screen  represents  an 
•elaboration  of  the  Magnoscope.  In  the 
case  of  the  latter  the  large  screen  is 
masked  down  to  the  normal  size  with  cur- 
tains which  draw  from  the  sides  and  at 
the  top  to  expose  the  full  screen  surface, 
which  at  the  Rivoli  theatre  extended  clear 
across  the  stage.  The  screen,  however, 
remains  stationary. 

The  Fantom  Screen  is  mobile,  and  as 
the  picture  enlarges  it  moves  forward  to 
the  curtain  line.  This  action,  simultaneous 
with  the  enlarging  of  the  picture  gives  a 
•double  effect  of  growing  size  and  proxi- 
mity and  is  startling  in  the  reaction  upon 
the  spectator. 

Joseph  R.  Vogel  of  the  Loew  theatre 
department  is  credited  with  the  original 
idea  sought  by  J.  J.  McCarthy,  well 
"known  road  show  man  who  is  handling 
""The  Trail  of  98,"  and  it  was  developed 
hv  A.  S.  Howard,  Frank  Norton  and  Les- 


ter Isaacs  of  the  Loew  technical  staff  and 
Peter  Clark,  designer  and  manufacturer 
of  stage  equipment. 

The  screen  travels  a  distance  of  16  feet 
as  it  is  used  at  the  Astor  theatre.  The 
change-over  from  the  normal  sized  screen 
(  which  is  16  feet)  to  the  enlarged  surface 
is  accomplished  without  any  halt  in  the 
continuity  of  the  show.  The  desire  to 
produce  the  enlarged  effect  without  a 
break  in  the  action  on  the  screen  is  re- 
sponsible for  the  device  worked  out  by 
Mr.  Vogel  and  the  Loew  technical  men. 

The  screen  used  for  the  entire  show  is 
set  back  at  about  number  3  position  on 
the  stage.  It  is  tracked  top  and  bottom 
and  masked  down  to  the  16  foot  size  by 
curtains  which  draw  and  lift.  As  the 
curtains  part  and  the  screen  moves  for- 
ward the  picture  is  irised  out  to  fill  the 
portion  revealed.  This  is  accomplished  by 
a  nice  timing  of  the  change-over  from  the 
regular  projector  to  a  wide-angle  projec- 
tor. The  size  of  the  picture  is  simul- 
taneously increased  to  exactly  cut  up  to 
the  mask  as  it  is  drawn  to  reveal  the  full 
screen  and  as  the  screen  moves  up  closer 
to  the  curtain  line.  At  the  conclusion  of 
that  portion  of  film  to  be  exhibited  in 
magnified  form,  the  order  is  reversed,  so 
the  screen  gradually  recedes  and  the  pic- 
ture grows  smaller,  finally  disolving  into 
the  picture  projected  from  the  machine 
with  the  standard  lens. 

The  snowslide  scene  which  Clarence 
P>rown  produced  as  a  dramatic  episode  of 
his  picture  is  said  to  be  greatly  enhanced 
in  spectacular  value  by  the  enlarged 
screen.  Certainly  its  effect  as  projected 
at  the  Astor  theatre  is  one  to  be  ranked 
among  the  big  moments  achieved  in  mo- 
tion pictures.  Those  who  have  seen  the 
picture  projected  with  and  without  the 
Fantom  Screen  insist  that  the  magnifica- 
tion, especially  as  it  is  accomplished  by 
the  mobile  screen,  represents  a  remark- 
ably improved  vehicle  for  carrying  over 
the  dramatic  effect  sought  by  the  pro- 
ducer when  he  evolved  the  scene. 

ITS  importance  from  a  showmanship 
angle  is  well  attested  by  the  stir  caused 
in  the  theatre  when  the  effect  is  used.  J.  J. 
McCarthy  in  discussing  the  Fantom 
Screen  with  a  representative  of  this  pub- 
lication said  that  the  use  of  a  similar  de- 
vice in  connection  with  "Intolerance" 
would  have  given  that  picture  a  two  year 
run  on  Broadway,  and  that  even  greater 
popular  success  would  have  resulted  for 
the  road  show  presentations  of  "Ben 
Hur"  had  the  Fantom  Screen  been  used 
for  the  race  scenes. 

The  idea  of  using  the  enlarged  screen 
for  the  snowslide  sequence  in  "The  Trail 
of  98"  was  proposed  by  Irving  Thalberg, 
M-G-M  production  executive  when  he  ar- 


ranged for  the  road  show  presentation  of 
the  Clarence  Brown  production. 

Mr.  McCarthy,  who  was  engaged  to 
handle  the  picture  as  a  road  show,  wanted 
to  find  some  means  for  introducing  the 
effect  without  stopping  the  action  of  the 
picture,  a  feature  he  considered  most  im- 
portant. He  communicated  his  notion  to 
Joe  Vogel  and  the  Loew  technical  men 
and  out  of  various  suggestions  there  sud- 
denly came  Vogel's  proposal  that  the  ideal 
method  would  be  to  move  the  screen  out 
toward  the  spectators  as  the  picture  en- 
larged. 

There  were  various  obstacles  to  be 
overcome  in  producing  the  effect,  but  the 
technicians  found  the  way.  For  one  thing 
the  intense  heat  caused  by  the  concentra- 
tion of  light  on  the  small  lens  offered  a 
serious  problem,  and  the  means  of  bring- 
ing up  the  picture  simultaneously  with  the 
opening  of  the  curtains  and  forward 
movement  of  the  screen  was  another. 
The  mechanical  devices  especially  built  to 
accomplish  the  result  are,  naturally,  being 
kept  secret  by  the  men  who  developed 
them  because  of  the  possibility  that  the 
company  may  restrict  the  screen  to  itself 
by  copyright  and  patent. 


Call  Service  for  Doctors 
Featured  by  Manager 

MANAGER  Raymond  B.  Tones  of  the 
Worth  theatre  in  Fort  Worth,  Tex., 
has  improved  the  "call  service"  for  doc- 
tors who  attend  performances,  and  by 
means  of  a  circular  letter  to  all  medical 
men  and  nurses  there  and  in  neighboring 
towns  made  a  special  bid  for  their  pa- 
tronage. 

The  circular  letter  in  which  Jones 
called  to  the  attention  of  doctors  and 
nurses  his  special  service,  explained  the 
careful  attention  which  is  given  to  this 
feature  of  the  Worth's  service. 

In  carrying  out  the  system  in  a  man- 
ner to  insure  rapid  delivery  of  any  mes- 
sages phoned  to  the  theatre  for  doctors 
and  nurses,  Jones  has  prepared  small 
blanks  in  pad  form  which  are  supplied  to 
each  usher.  These  provide  space  for  the 
name  of  the  doctor  or  nurse  and  designa- 
tions of  the  seats  which  they  occupy  in  the 
theatre.  The  seat  designations  are  indi- 
cated in  a  printed  box  at  the  bottom  of 
the  blank.  Each  of  the  four  aisles  of  the 
theatre  are  indicated  by  numbers  with 
spaces  for  the  number  of  the  row  and 
seat  under  the  aisle  number.  Thus  the 
usher  without  difficulty  can  record  the 
exact  location  of  the  doctor  or  nurse  and 
turns  the  blank  in  to  the  office,  where  the 
phone  calls  are  received  and  from  which 
the  person  called  can  be  located  immedi- 
ately. 


April    7,  1928 


1103 


Merchandising  Amusement 

BY  WILLIAM  H.  McLAUGHLIN 

Treasurer  Sloneliani  Theatre  Co. 


THE  size  of  the  city  or  town  in  which 
the  theatre  is  located  has  a  great 
deal  to  do  with  the  manner  in  which 
the  exhibitor  can  sell  his  merchandise  to 
the  public.  In  cities  and  towns  from  5,000 
to  25,000,  the  proposition  is  different  than 
in  key  and  big  cities. 

In  the  small  towns  and  cities  the  theatre 
must  be  considered  a  community  house, 
as  a  large  percentage  of  the  patrons  and 
prospective  patrons  live  within  a  radius  of 
but  a  few  miles  from  the  theatre.  A  com- 
munity patronage  is  the  hardest  in  the 
business  to  cater  to.  Mrs.  Black  meets 
Mrs.  White  in  the  baker  shop,  telephones 
to  her,  or  sees  her  over  the  ljack-yard 
fence  to  tell  her  what  is  lacking  at  the  the- 
atre whether  the  manager  is  trying  to  give 
them  a  good  show  or  not.  The  point  is, 
what  you  give  the  public,  the  service  and 
merchandise  in  a  community  house  is  an- 
alyzed and  talked  over  by  every  one  in 
the  community  as  they  are  in  direct  touch 
with  one  another. 

In  the  key  cities  it  is  different.  The  pa- 
tronage is  entirely  transient,  the  patrons 
on  leaving,  dispersing  to  towns  and  cities 
within  a  radius  of  fortv  miles,  never  see- 
ing one  another  to  talk  over  the  shortcom- 
ings of  service  or  pictures.  Catering  to  a 
transient  trade,  they  have  a  large  percent- 
age of  new  customers  coming  and  going, 
whereas  the  community  theatre  must  re- 
tain and  bring  back  again  the  same  cus- 
tomers, as  the  community  comprises  its 
biggest  field  from  which  it  must  draw  its 
patronage. 

It  is  from  the  angle  of  the  community 
theatre  owners  that  I  give  these  ideas  of 
selling  amusement  to  the  public,  as  I  know 
nothing  of  the  big  city  proposition. 

My  greatest  business  building  has  been 
brought  about  by  writing  editorials  for 
the  two  weekly  newspapers.  I  have  edu- 
cated the  public  into  various  phases  of  this 
business  that  they  knew  nothing  about. 
They  have  always  had  the  impression  that 
the  manager  could  buy  all  the  best  pic- 
tures and  let  the  poor  ones  go.  In  fact, 
they  believed  the  responsibilitv  of  a  poor 
picture  was  up  to  the  exhibitor.  By  ex- 
plaining the  way  in  which  I  had  to  Inn 
pictures  and  play  them,  thev  readily  grasp 
the  point  and  I  do  not  get  all  the  criticisms 
if  I  happen  to  run  a  poor  one. 

Give  them  a  concrete  example  and  it 
drives  home  a  fact  more  readily.  The 
sporting  element  to  a  great  extent  patron- 
izes the  theatre.  Take  the  example  of  the 
ball  player  batting  for  1.000.  Human 
hands  and  minds  are  making  pictures ; 
therefore  every  picture  is  not  a  hit,  but 
the  average  of  hits  is  a  larger  percentage 
than  any  ball  player  attains. 

Next,  enter  the  community  life  of  your 
town.  If  offered  the  presidency  of  any 
of  the  service  organizations  such  as  Ro- 
tary, Kiwanis.  Lions,  etc.,  or  of  civic  or- 


"I  have  educated  my  public  into  various 
phases  of  this  business.  By  explaining 
the  way  in  which  I  had  to  buy  pictures 
and  play  them,  they  readily  grasped  the 
point  and  I  do  not  get  all  the  criticisms 
now  if  I  happen  to  run  a  poor  feature," 
says  Mr.  McLaughlin  in  this  remarkably 
illuminating  article  on  the  merchandising 
of    amusement    at    community  theatres. 

ganizations,  accept  them.  It  gives  you  a 
standing  in  the  community.  Do  not  seek 
or  accept  public  office.  Personally,  I  have 
refused  to  run  for  public  office,  because 
as  the  head  of  community  organizations 
you  can  advocate  things  for  the  l>enefit  of 
the  community,  but  do  not  have  to  make 
decisions  on  them.  In  public  office  you 
must  make  decisions  on  permits,  bids,  and 
a  great  many  other  things  and  some  one 
is  always  on  the  outside,  and  there  is  al- 
ways opposition,  no  matter  how  fair  the 
decision.  You  cannot  afford  to  displease 
any  one  as  every  person  in  your  town  is 
a  prospective  customer,  and  those  that 
don't  get  what  they  are  after,  resent  it. 

OFTEN  a  catastrophe  in  this  industry 
can  be  turned  into  an  asset  to  you. 
The  Montreal  theatre  fire  I  used  to  in- 
crease my  child's  patronage  fifty  per  cent. 
In  a  newspaper  editorial,  I  told  how  I  had 
never  opened  the  balcony  of  my  theatre 
to  children  under  sixteen.  I  considered 
the  theatre  the  same  as  a  school  house. 
The  primary  grades  are  always  put  on  the 
lower  floor  of  a  school  house  and  the 
higher  grades  on  the  second  floor.  This 
is  a  measure  of  safety,  so  from  the  time 
I  took  over  the  house,  I  never  allowed 
small  children  in  the  balcony.  The  point 
was  driven  home  to  the  parents  that  I  was 
taking  good  care  of  the  children's  patron- 
age, so  children  who  had  never  been  to 
the  theatre  before  began  to  come. 

I  consider  the  children  of  a  community 


the  best  advertising  bet  there  is  in  this  in- 
dustry. If  you  are  resected  and  liked  by 
the  children,  they  will  give  you  more  and 
better  advertising  to  their  parents  and  the 
grown-ups  than  money  can  buy.  On  spe- 
cial pictures  that  have  an  appeal  in  them 
for  children,  I  always  hold  the  matinee 
on  the  first  day's  showing  until  after 
school.  I  most  always  get  a  very  good 
house ;  and  as  it  does  not  take  as  much  to 
please  a  child  as  it  does  a  grown-up,  they 
are  most  always  a  great  advertising  me- 
dium. They  arrive  home  at  just  supper 
time,  they  are  all  wrought  up  and  en- 
thused over  the  picture,  that  enthusiasm 
is  dispersed  around  the  supper  table,  with 
the  result  that  some  of  the  grown-ups  get 
it  and  put  on  their  hat  and  coat  after  sup- 
per and  go  to  see  what  it  is  all  about.  It 
is  an  assured  thing  with  me,  if  I  sell  out 
at  the  matinee,  I  sell  out  at  night. 

1 START  back  further  than  this  when- 
ever I  have  a  special  picture  coming 
during  the  week,  the  Saturday  previous  I 
take  a  few  minutes,  go  on  the  stage  and 
tell  the  children  that  there  will  be  a  special 
matinee,  and  tell  them  something  about 
the  picture.  Certainly,  I  use  the  screen 
to  sell  my  pictures,  but  that  has  a  cold 
background  to  sell  pictures  to  children. 
Some  might  be  too  young  to  read,  others 
are  not  interested  in  advertising,  but  when 
I  give  them  the  personal  touch  by  appear- 
ing before  them,  they  absorb  what  1  say 
and  remember  it,  besides  telling  the  folks 
about  it.  To  keep  in  personal  touch  with 
the  children,  one  Saturday  a  month  I  give 
them  a  talk  from  the  stage,  telling  them 
what  to  do  in  case  of  fire  or  panic,  point- 
ing out  to  them  the  various  exit,  and, 
teiling  them  not  to  run  for  the  door  they 
come  in,  but  to  pick  out  the  nearest  exit 
to  the  seat  in  which  they  are  sitting.  This 
talk  is  brought  home  to  the  parents  with 
the  result  that  I  keep  my  theatre  full  on 
Saturday  afternoons.  Once  in  awhile  I 
go  before  the  grown-ups  when  I  have 
anything  important  such  as  change  of 
policy,  etc..  but  not  often  as  familiarity 
breeds  contempt. 

I  have  always  made  it  a  practice  to  hold 
all  the  benefit  performance  possible  at  my 
theatre,  even  if  I  have  to  stretch  a  point 
to  get  them.  It  means  jicople  coming  into 
your  theatre  that  never  attend  a  regular 
show  and  there  is  always  the  possibility 
of  them  getting  the  habit. 

I  have  always  been  very  strict  in  the 
matter  of  noise  and  disturbances  by  young 
people  in  the  theatre.  It  is  true  of  young 
folks  that  if  you  give  them  an  inch  they 
will  take  a  mile.  My  reason  for  being 
strict  on  this,  is  that  no  matter  how  much 
you  get  after  the  young  people,  they  will 
come  back  to  your  theatre  again  as  they 
haven't  the  means  of  going  out  of  town. 
If  your  adult  patronage  is  annoyed  or 
(Continued  on  Page  1 130) 


1104 


Motion    Picture    N  e  zv  s 


Hitting  the  Bull's  Eye 

flYou  don't  hang  up  records  on  number  of  shells 
used-- it's  how  many  bull's  eyes  you  score. 

{JAnd  that  goes  with  us. 

<JWe  set  out  to  earn  our  medals—and  we've  got 
them.  MOTION  PICTURE  NEWS  circulation 
hits  the  bull's  eye.     It  goes  to  the  real  buyers. 

tJNumbers  of  themselves  don't  count.  For  it  takes 
real  marksmanship  not  to  use  up  several  thousand 
rounds  of  circulation,  unproductive  to  the  seller. 
No  great  circulation  numbers  are  needed  in  the 
theatre  field.    There  aren't  that  many  real  buyers. 

flFor  fifteen  years  practically  every  executive  and 
important  theatre  owner— the  real  buyers— have 
read  the  NEWS.  They  are  reading  the  NEWS  now 
and  they  will  always  continue  to.  We're  hitting 
the  bull's  eye.  Our  circulation  isn't  going  where  it 
dosen't  count. 


April    7 ,    19  28 


1105 


CY^CY^CY~}7^C> 
«jQl*    ■  n  >    «JQL»    -  r*  • 
<Tflr*   '"fir*  *~fir* 


*J9j  *J5_» 


A.  S.  Bradshaw,  Architect 

The  Granada,  a  beautiful  Cleveland  Neighborhood  Theater,  operated  by  Loew's  Ohio  Theaters,  Inc., 
where  Manufactured  Weather*  provides  the  same  Healthful  Comfort  enjoyed  by  the  Patrons  of 
Loew's  "downtown'  houses — The  State,  The  Allen  and  The  Stillman. 

CAN  THE  NEIGHBORHOOD  HOUSE  AFFORD 

MANUFACTURED  WEATHER?  * 


Good  showmen,  alert  to  perceive  opportunities,  realize 
that  the  most  vital  element  to  be  considered  today  in 
connection  with  the  comfort  of  patrons  is  air  condition- 
ing in  the  theater.  This  has  become  increasingly  im- 
portant, too,  because  the  public  has  learned  to  recognize 
immediately  the  health-giving  comfort  of  Carrier  Con- 
ditioned Theaters.  Showmen  are  realizing,  also,  that 
people  prefer  to  go  a  much  greater  distance  to  a  properly 
air  conditioned  house  rather  than  patronize  their  neigh- 
borhood theater  where  the  same  pictures  are  shown,  but 
where  the  important  element  of  Manufactured  Weather* 
is  lacking. 

Theater  owners,  architects  and  Carrier  engineers  have 
foreseen  this.  The  result  has  been  a  concerted  and  very 
successful  effort  to  devise  and  standardize  equipment 
which  shall  be  within  the  economic  reach  of,  and  a 
profitable  investment  for,  the  fine  small  theater  and  the 
neighborhood  house  of  900  or  more  seats. 

Here  are  a  few  examples  of  the  profitable  application  of 
Manufactured  Weather*  in  smaller  theaters  and  neigh- 
borhood houses:  The  Texan  in  Houston,  owned  by 
Will  Horowitz,  a  i5oc-seat  house  operating  at  a  25c  top, 
has  been  Carrier  Conditioned  since  1925.  It  paid,  be- 
cause the  same  system  was  extended 
to  include  the  I  ris,  a  1 20c-seat  house 
also  owned   by   Horowitz.  The 


CY~iCY~)CY*}  rY~}<rY~}<rY~5  cy^>  rY^CY^cY^ 

■  "  ■     <  ™  •    «J0U    «J0L»    <J0L»    <  n  •     tJ5L»    <J0L>  «JCL» 

*"TflT»      TOT*      *~tir*      <""Qp      r-£--»      <~W»      rAn  *~!flr*  «H0T* 


farrier  Engineering  Corporation 

Offices   and  Laboratories 


B.  S.  Moss  Theaters  Corporation  has  seven  Carrier 
Conditioned  Neighborhood  Houses  spotted  over  Man- 
hattan, Brooklyn  and  Long  Island.  The  Franklin,  a 
Publix  house  at  Tampa,  and  the  Gumbincr  in  Los  An- 
geles, are  two  900-seat  houses  which  greeted  the  past 
season  with  Manufactured  Weather.*  There  are  oth- 
ers, including  the  Grand,  operated  by  Biggio  Bros,  at 
Steubenville,  Ohio;  The  Eastern  and  Clinton  at  Colum- 
bus, operated  by  James  Enterprises,  and  a  group  of 
Loew's  Ohio  Theaters,  of  which  The  Granada,  shown 
above,  is  one. 

These  theaters  were  Carrier  Conditioned  after  a  most 
careful  economic  survey  on  the  part  of  the  owners  and 
their  architects,  men  who  have  learned  that  Carrier 
Equipment  and  Engineering  produce  results,  and  that 
comfort  of  patrons  is  an  asset. 

For  Operators  of  Theater  Chains,  Owners  of  Individual 
Theaters,  and  Theater  Architects,  there  arc  these  inter- 
esting books:  (0  The  most  recent  issue  of  The  Weather 
Vein,  "Your  Own  Neighborhood  Theater;"  (2)  "Air 
Conditioning  as  Applied  in  Theaters  and  Film  Labor- 
atories," an  impartial  survey  of  facts  reprinted  from  The 
Transactions  of  The  Society  of  Motion  Picture  Engineers ," 
(3)  The  Book,  "Theater  Cooling  and 
Conditioning."  Write  for  them.  Ask 
for  a  visit  from  one  of  our  engineers. 


Newark,   N.  J. 


NEW  YORK 
PHII.ADKl.ru  I  V 
BOSTON 
CHICAGO 


CLEVELAND 
KANSAS  CITY 
I. OS  ANGKI.KS 
WASHINGTON 


CY^C^f^CY^CY^CY^CY^C^.CY^ 
tflL*  »flt*  «j0l»    «jOLj  « 

r^or*    *^cr*    *nflr~*    *nfir*    *~fir*    iflr*    *~flr>  rTflr* 


IT  ISVT  MANUFACTURED  WEATHER  UNLESS  IT'S  \  CARRIER  SYSTEM 


1106 


Motion    Picture  News 


What  do  you  know  about  remote  control  switches! 


TypelGy Diamond  H"  Dow 
ble  Throw,  Remote  Control 
Switch 


EVERY  theatre  owner  can  safeguard  the  important 
lights  in  his  theatre  by  using  "Diamond  H"  Remote 
Control  Switches. 

Lights  for  exits,  stairways,  corridors,  and  aisles  can  be 
linked  up  with  "Diamond  H"  Remote  Control  Switches, 
so  that  in  the  event  of  the  failure  of  one  source  of  supply, 
the  other  source,  whatever  it  may  be,  will  be  automatical- 
ly and  instantly  called  into  service  by  these  Remote 
Control  Switches.  They  eliminate  the  uncertainty  of 
manual  operation. 

in  the  Colonial  Theatre  at  Hartford,  Conn.,  all  important 
and  necessary  lights  are  controlled  by  Type  F  and  Type 
G  Remote  Control  Switches,  so  that  the  audience  is 
guaranteed  at  all  times,  ample  illumination. 

Our  engineers  are  ready  at  all  times  to  suggest  plans  for 
controlling  your  lights  with  "Diamond  H"  Remote 
Control  Switches. 

All  leading  theatres  are'using  these  switches.  We^have 
them  for  every  service;  emergency  lighting,  and  where 
stage  and  house  lights  are  to  be  controlled  from  one  or 
more  places. 


THE  HART  MANUFACTURING  CO. 


NEW  YORK 


HARTFORD,  CONN. 

BOSTON  CHICAGO 


TORONTO 


Exterior,  Interior  and  night  view  of  Colo' 
nial  Theatre,  Hartford,   Conn.,  showing 
lights      controlled      by      "Diamond  H" 
Switches 


DIAMOND  H  SWITCHES 


April    7,    19  28 


1107 


we  hove 

a  projector 

■Establishing  New  Standards  of  Projector 
Design  and  Performance 

If  you  are  considering  the  purchase  of  new  projectors,  you  arc  no 
longer  restricted  to  a  choice  from  among  ordinary  machines,  because 
you  now  have  at  your  command  a  projector  built  for  this  day  and 
age, — which  is  on  a  par  with  the  highest  attainments  in  every  field 
of  Cinema  Craft. 

Detailed  literature  in  preparation.   Fill  out  and  mail  coupon  NOW 
so  that  Ave  may  reserve  copy  for  you. 


Mail  this  coupon 


E.  E.  FULTON  COMPANY 

1018  S.  Wabash  Ave.,      Chicago,  111. 

Branches  in  All  Principal  Cities. 


I  .  I  .  R  I  TON  CO., 

1018  S.  \\  abash  We.,  <  hicago,  111. 


PLEASE  SEND  TO  ME 

DESCRIPTIVE  LITERATURE 

OF  YOUR  NEW  PROJECTOR 

NAME  

ADDRESS  

THEATRE 


1)08 


Mot  i  o  ii    Picture    N  c  TV  s 


New  and  Improved  Equipment 

A  Review  of  the  Latest  Developments  in  Theatre  Engineering 


Induction  Motor-Generator 
Sets  for  Projection  Work 

THE  General  Electric  Company  an- 
nounces a  line  of  constant-potential, 
multiple-arc.  induction  motor-generator 
sets  designed  especially  for  motion  picture 
projection.  These  sets  will  change  50-  or 
60-cycle  alternating  current  from  the 
power  lines  into  suitable  direct  current 
for  the  motion  picture  machine  arc. 

The  line  includes  sets  driven  by  single- 
or  polyphase,  squirrel-cage,  squirrel- 
motors  or  by  high-reactance,  squirrel- 
cage,  induction  motors.  All  sets  are  given 
a  continuous  rating  in  kilowatts,  ranging 
from  1.6  kilowatts  on  some  types  to  30 
kilowatts  on  others,  and  are  designed  to 
carry  overloads  of  approximately  100  per 
cent  for  periods  of  three  minutes  occur- 
ring at  1 5 -minute  intervals.  The  continu- 
ous rating  in  amperes  ranges  from  20  on 
some  types  to  300  amperes  on  others,  and 
the  overload  capacity  is  provided  to  carry 
the  load  during  periods  when  the  arcs  are 
being  changed  over. 

A  line  of  generator  panels  for  wall 
mounting,  suitable  for  use  with  these  sets, 
is  also  announced  by  General  Electric. 
The  panels  mount  a  direct-current  am- 
meter, direct-  current  volt-meter  and  a 
generator  field  rheostat,  all  in  a  sheet 
metal  enclosing  case.  The  side  of  this 
cabinet  is  removable  to  permit  easy  ac- 
cess to  the  back  of  the  panel. 

The  ballast  rheostats  designed  for  use 
with  these  sets  include  a  starting  section, 
a  permanent  resistance  section  and  a  sec- 
tion for  regulation  with  seven  regulating 
points.  The  proper  regulating  point  is  se- 
lected by  means  of  a  dial  switch  mounted 
on  the  front  of  the  panel.  The  rheostats 
are  rated  from  20  to  200  amperes. 


Washer  Unit  Developed  for 
Blower  Cooling  Systems 

ANEW  feature  developed  by  the  engi- 
neers of  the  Supreme  Heater  and 
Ventilating  Corporation,  makers  of  heat- 
ing and  cooling  systems,  has  been  intro- 
duced by  that  company.   The  new  devel- 


General  Electric  Company's  new  Induction  Motor-Generator  Set  for  projection  work 


opment  consists  of  an  air-washing  unit  for 
installation  in  the  wall-opening  through 
which  the  cooling  system  gets  its  air-sup- 
ply. The  device,  known  as  the  Supreme 
Turbo  Air- Washing  Unit,  will  be  of- 
fered in  connection  with  installations  of 
the  Supreme  cooling  system.  It  is  a  sepa- 
rate unit  with  a  self-contained  motor  and 
can  be  installed,  without  structural 
changes,  to  blower  systems  now  in  use. 

Tbe  unit,  placed  at  the  intake  opening, 
throws  a  fine,  foggy  water  mist,  which 
freshens  and  cools  the  incoming  air  as  it 
passes  to  the  blower,  which  discharges  the 
air  to  the  auditorium. 

The  unit  is  equipped  with  a  long  flex- 
ible cord  and  plug  which  can  be  plugged 
into  any  light  socket.  Its  installation  re- 
quires onlv  a  shelf  placed  at  the  wall- 
opening  to  hold  the  washer  unit.  A  re- 
serve water  tank  is  placed  in  the  water 
line  between  the  unit  and  the  supply  pipe'. 
The  operation  of  the  unit  is  simple  and 
requires  a  minimum  of  attention.  It  is 
switched  on  and  off  and  its  speed  regu- 
lated in  a  manner  requiring  no  more  skill 
than  the  similar  operation  of  the  small 
electric  fan.  A  balanced  all-steel  wheel 
eliminates  vibration  and  side  sway  and  its 
construction  is  such  that  it  operates  noise- 
lessly. 


Washing   Unit   developed   by   the  Supreme 
Heater  and  Ventilating  Co. 


Slide  Carrier  Designed  for 
Using  Slides  in  Turn 

ILLUSTRATED  on  this  page  is  a  slide 
carrier  invented  by  Solomon  Meyer, 
a  projectionist  of  Cape  Town,  South 
Africa.  The  carrier  is  designed  for  using 
slides  in  turn  and  delivers  the  slide  to  the 
projection  aperture  by  means  of  a  hand- 
operated  lever,  which  throws  the  slide  in- 
to place  and  automatically  removes  the 
previously  used  slide  into  a  slot  from 
which  it  is  removed  by  hand. 

The  first  slide  is  put  into  the  slide 


holder  when  fully  open  as  shown.  The 
slide  holder  is  then  pushed  forward,  and 
after  it  is  drawn  back  again  the  slide  is 
left  in  proper  position  over  the  light 
opening  in  place  to  be  properly  projected. 
The  second  slide  is  then  put  into  the  va- 
cant position  and  when  the  slide  holder 
is  again  pushed,  the  first  slide  will  be  de- 
livered into  the  cradle  and  the  second 
will  be  left  in  the  projecting  position. 
The  first  slide  before  dropping  into  the 
cradle  passes  into  the  position,  which  is 
directly  over  the  opening  leading  to  the 
cradle.  A  spring  engages  the  slide  and 
s<  1  causes  this  forward  projection.  When, 
however,  it  reaches  the  opening  it  drops 
to  the  bottom  of  the  cradle  where  it  is 
received  upon  cushioning  members. 
While  dropping  through  the  opening  the 
plate  is  guided  by  a  roller. 


Mobile  Stage  Platforms 
Equipped  With  Lifts 

MOBILE  stage  platforms  with  sec- 
tions that  may  be  elevated  provide 
a  new  unit  of  stage  equipment  designed 
for  presentations  and  band  acts.   The  new 
(Continued  on  page  1124) 


Above,  illustration  showing  the  Automatic 
Slide  Carrier,  distributed  by  the  Burt  Auto- 
matic Slide  Co. 


April    7 ,    19  28 


1109 


The  Ever  Effective  Patronage  .Appeal 

Some  folks  like  romances;  some  like  Westerns;  some  like  comedies;  and  each  star  has  some  following.  But 
ALL  folks  like  comfort.    COMFORT  is  ever  effective  as  a  patronage  appeal.    FRESH  AIR  is  a  business  builder. 
Many  smart  showmen  have  found  this  out,  and  are  cashing  in  on  the  idea  in  a  BIG  way.    Arctic  Nu-Air  Cool 
ing  and  Ventilating  System  is  enabling  hundreds  and  hundreds  of  theaters  to  do  bigger  business  every  month  in 
the  year. 


A  Year-Around 
Air  System 

In  everj'  season  Arctic  Nu-Air 
System  pays  big  returns. 

SPRING:  It  gives  you  fresh  air. 
and  drives  out  stale  air.  For  extra 
warm  days  it  furnishes  a  gentle 
zephyr  to  each  seat  in  the  house — 
just  enough  for  perfect  comfort. 

SUMMER:  From  mildly  warm 
days  to  the  blistering,  torrid  days 
of  midsummer,  Arctic  Nu-Air  keeps 
your  entire  house  perfectly  com- 
fortable. It  gives  you  a  light  air 
movement  or  a  vigorous,  cooling 
abundance  of  air — little  or  much, 
at  the  tips  of  your  lingers. 

AUTUMN:  For  cooler  days  you 
want  quick  replacement  of  stale 
air  with  fresh,  pure  air.  For 
warmer  days  you  want  a  percepti- 
ble movement  of  air  throughout  the 
house.  Chilly  days,  with  a  little 
heat  on,  you  want  positive  circula- 
tion of  this  heat  to  all  parts  of  the 
theater.  Arctic  Nu-Air  places  it 
all  at  the  tips  of  your  fingers. 

WINTER:  In  a  few  moments  this 
system  will  till  your  house  with 
clean,  fresh  air.  It  will  circulate 
this  air  to  give  even  distribution  of 
heat,  eliminating  '  hot  spots"  around 
radiators,  and  making  everyone 
comfortable. 

Arctic  Nu-Air  gives  you  complete 
controlled  year-around  sen-ice  —  a 
quality  system,  thoroughly  engi- 
neered from  design  to  installation, 
at  moderate  cost. 


SALES  OFFICES 

Atlanta 

Boston 

Chicago 

Cleveland 

Dallas 

Detroit 

Milwaukee 

New  York 

Oklahoma  City 

Philadelphia 

San  Francisco 

Seattle 
EXPORT  OFFICE 

71  Murray  St.. 

New  York  City 


-     VARI- SPEED 

HYDRAULIC 

CONTROL 


10  FEATURES 
for  Profits  and 
Satisfaction 


3,000  Bragging 
Users—a  Record 


In  recent  years  3,000  users  have 
spent  over  a  million  dollars  for 
Arctic  Nu-Air  Systems. 

They  have  written  hundreds  of 
enthusiastic  letters  about  the  won- 
derfully satisfactory  results.  They 
have  given  us  repeat  orders.  They 
have  sent  friends  to  us.  They  have 
given  Arctic  Nu-Air  a  practical  en- 
dorsement that  is  unique  in  the 
ventilating  field. 

And  the  Arctic  Nu-Air  System  of 
today  is  better — far  better — than 
ever  before.  The  new  Hydraulic 
Vari-Speed  Control,  placing  every' 
degree  of  blower  speed  at  your  fin- 
ger tips,  is  just  one  of  several  note- 
worthy improvements. 

The  Dual  Deflector  has  been 
greatly  improved  in  appearance, 
now  fitting  harmoniously  into  the 
most  elaborate  decoraUve  scheme. 

Better  construction  characterizes 
every  feature  of  this  system.  It  is 
made  to  SERVE,  not  merely  to  sell. 
Installations  are  planned  by  our  ex- 
perienced sales  engineers.  We  op- 
erate established  offices  in  all  larg- 
er cities.  Service  prompt  and  in- 
stallations usually  simple  and  easi- 
ly made. 

Request  engineering  data  today: 
the  coupon  below  is  for  your  con- 
venience. 


512-514  SOUTH  4TH  ST. 
MINNEAPOLIS,  MINN. 


.Il.n)  Manufacturers  of 

SANIDAIRK  Humidifying  Systems  for 

Homes,  Hospitals,  Schools,  Offices.' Apartments, 


Hotels,  and  Industries. 


Arctic  Ni-Air  Corporation- 
512-514  South  Fourth  St. 
Minneapolis.  Minnesota 

Send  engineering  data  and  information  on  Arctic  Nu 

Around  System  for  my  theatre  feet  long:,  

 feet  high,  seating  people. 

Name  

Theatre  

Address  

City  State  


Air  Year- 
feet  wide. 


1110 


Motion    Picture  News 

I 


♦♦♦Brings 

Big  Time"  Music 
to  Any  Theatre 


You  can  never  appreciate  the  great  achievement  of  Orchestraphone  until 
the  opening  measures  of  the  first  number  reach  your  own  ears. 

There  will  be  an  overture  by  a  world  famous  symphony — rich  with  its 
original  tone  and  power— full— resonant.    There  is  no  harshness— no 
metallic  roar.    Instrumentation  is  as  perfect  as  though  that  great 
orchestra  were  actually  there  upon  the  stage. 

The  entire  gamut  of  musical  reproduction  will  be  run  for  you.  The  huge  pipe 
organ,  perfect  in  tone  and  volume  from  the  shrill  treble  of  its  narrowest  pipe  to  the 
vibrant  roll  of  its  deepest  bass  note.  A  famous  jazz  band— an  internationally 
tamous  soprano.  And  as  you  listen,  somehow  you  will  recall  the  time  a  radio  first 
brought  you  a  few  words  from  across  the  space  of  a  continent. 

You  will  remember  your  first  ride  in  an  automobile  and  the  day  you  watched 
your  first  airplane  take  off— for  Orchestraphone  is  another  just  such  breath-taking  This  book  ig  free   It  tell, 
step  into  tomorrow,  all   about  the  Orchestra- 

Wif-l-i  <-U  1  t  phone.     How  it  worki. 

witn  tne  Urchestraphone,  anyone  can  "play  the  picture"  as  would  an  organist  what  it  win  do. 
or  orchestra  leader.    Instant  change  of  score  can  be  made — from  crashing  crescendo  National  Service 
accompaniments  to  gentle,  soul-stirring  melodies.    A  touch  of  the  button  smoothly  National  Service  comprise. 

pffppf-c  flio  "f.->,~l,->  «  c  i.  ..  <  r  everything  in  the  way  oi 

if  i  >»  raae-out  Irom  one  selection  to  the  other.  But  why  not  know  for  your  supplies  and  equipment 
sell  what  Orchestrabhone  can  (in?  frora  a  tllumb  tack  t0  a 

t-  "  wj.  pipe  organ.     Ask  us  how 

T— T/j/^v    4-4-    w  4-    /"\  t  we    furnish    and  finance 

Xctti    It  ill  UHC6«    You  are  cordially  invited  to  an  Orchestraphone  Demon-  ol^cl^twf^pian.1  °n  thP 
stration.    Or  send  for  Orchestraphone  Book  No.  124,  which  tells  how  it  works  and 
what  it  will  do.    It's  FREE. 

Address  Our  Qeneral  Office 
624  South  Michigan  Boulevard,  CHICAGO 


E/Sfational^ heatre  SuppfylJompany 

Offices 

Gities 


April  7 


19  28 


mi 


Arranging  Organ  Scores  to  Suit  the 
Film  and  Audience  Taste 

Tom  Terry  Outlines  His  Method  in  Speech  to  Guild  Members 


TOM  TERRY,  organist  of  Loew's 
State  theatre,  St.  Louis,  and  in- 
ventor of  a  miniature  organ  console 
which  he  uses  for  novelty  effects  there, 
told  members  of  the  American  Guild  of 
Organists  that  he  developed  the  device 
with  the  hope  of  influencing  the  officials 
in  New  York  against  the  community  sing- 
ing and  slides. 

Terry,  who  is  one  of  the  leading  the- 
atre organists  and  is  noted  for  his  skilful 
scoring  for  motion  picture  accompani- 
ments, was  invited  to  address  the  meeting 
of  American  Guild  organists  held  in  St. 
Louis  on  March  26. 

lie  has  long  been  recognized  in  music 
circles  of  the  Middle  West  as  one  of  the 
outstanding  proponents  of  high  class  or- 
gan music — whether  played  in  the  classical 
or  popular  vein — and  his  interpretation  in 
a  popular  way  of  the  standard  works  has 
been  accepted  by  leading  teachers.  He 
commands  a  large  following  among  the 
motion  picture  patrons  of  St.  Louis. 

In  his  address  before  the  organists, 
Terry  told  just  how  the  organists  of  the 
leading  motion  picture  theatres  prepare 
their  organ  accompaniments  to  co-ordinate 
with  the  balance  of  the  show,  particularly 
with  the  featured  screen  attraction  of  the 
bill.  Describing  his  method  of  scoring 
and  the  opinions  which  he  harbors  with 
regard  to  developing  a  higher  standard 
of  music  for  these  popular  renditions, 
Terry  said  : 

"First  we  have  a  miniature  theatre  »n- 
der  the  auditorium,  which  we  call  the  pro- 
jection room.  We  have  an  extra  oper- 
aator  at  my  disposal  to  review  all  the  pic- 
tures well  in  advance  of  their  presentation 
at  the  theatre.  I  cue  each  and  every  ac- 
tion of  the  picture,  and,  as  you  know, 
ararnge  a  score  to  coincide  with  it. 

"Now  it  is  not  only  notes  I  pick  out, 
as  I  have  my  music  arranged  in  a  sort 
of  psychological  order.  I  am  as  proud  of 
this  repertoire  as  a  boy  would  be  of  his 
stamp  collection,  because  music  is  not  only 
a  business  with  me;  it's  a  hobby  as  well. 

"Regarding  moods  in  classification,  you 
know  of  course  that  some  of  our  leading 
sypmphony  conductors  find  it  very  diffi- 
cult to  follow  with  a  brilliant  program 
after  a  program  of  Tschaikowsky  has 
been  played,  and  find  it  more  advantage- 
ous to  break  in  a  new  number  after  a 
Wagnerian  program  has  been  concluded. 

"The  reaction  to  music  is  emotional, 
we  agree,  and  music  affects  the  nerves  of 
the  auditor.  Only  a  few  weeks  ago  I 
was  talking  to  a  nerve  specialist  who  has 


observed  the  reaction  of  inmates  of  insane 
asylums  to  various  types  of  music.  With 
the  physicians  of  the  staff  the  specialist 
watched  the  effects  produced  on  these 
people  by  the  different  styles  of  music. 
The  violent  patient  became  calmer  when 
listening  to  a  movement  of  pathetic  char- 
acteristic, the  theme  with  pathos  acting 
as  a  sedative.  But  at  the  introduction  of 
a  discord,  or  even  an  accentuation,  the 
auditors  were  immediately  stimulated  and 
became  unnerved.  A  jazz  theme  made 
them  stare.  This  is  really  one  of  the  in- 
telligent reasons  in  explanation  of  the 
popularity  of  jazz,  which  does  not  affect 
us  mentally  but  which  is  in  demand  be- 
cause the  younger  generation  likes  a  stim- 
ulative reaction.  The  older  folks  desire 
a  sedative. 

"We  all  know  that  musical  literature 
should  be  punctuated  the  same  as  any 
other  literature.  If  I  ask  a  question  my 
voice  remains  either  in  the  same  tone  or 
finishes  a  little  higher.  If  I  pronounce 
something  that  is  absolutely  known  to  be 
correct  and  make  it  emphatic,  I  accentu- 
ate if  I  finish  my  sentence  with  a  period 
that  is  considered  at  the  end. 

"Now  there  is  not  a  bit  of  difference 
between  this  and  your  phrasing.  The 
psychology  that  exisits  in  music  is  noth- 
ing more  than  taking  these  fundamentals 
into  consideration  and  arranging  your 
score  to  fit  the  picture,  just  as  you  would 
a  grand  opera,  musical  comedy  or  ballet. 
We  have  writers  today  who  compose  spe- 
cial compositions  to  standard  poems,  and 
phrasing  them  to  fit  the  number  they 
ing  than  to  melody. 

"There  is  absolutely  no  difference  be- 
tween this  and  arranging  a  musical  score 
to  assist  the  performers  on  the  screen, 
only  you  have  to  exaggerate  more  in  ac- 
complishing the  latter  effect,  as  they  need 
more  emphatic  assistance  from  the  music. 
The  conversation,  action,  character,  locale, 
and  many  other  things  must  be  taken  into 
consideration  by  the  musician  scoring  a 
motion  picture. 

i  i  T  LTSE  the  conductor's  score  orches- 
1  tral  part  almost  exclusively.  And 
why?  The  instrumentation,  intonation, 
and  everything  else  is  there  entirely,  with 
possibly  a  few  inversions.  Rut  is  played 
practically  note  for  note,  and  that  is  im- 
perative when  playing  with  an  orchestra. 

"I  think  one  of  the  most  significant 
words  in  music  is  'anticipation,'  whether 
it  be  diminuendo,  fortisismo,  etc..  or  a  cli- 
max, and  this  properly  carried  out  pre- 
pares your  audience  for  the  approaching 


dramatic  effects  on  the  screen.  Anticipa- 
tion is  equally  essential  when  playing  with 
an  orchestra,  and  also  when  playing  for  a 
performer  or  a  performance. 

"I  hardly  believe  in  playing  and  work- 
ing up  numbers  the  way  they  were  in- 
tended and  as  written  by  the  composer, 
but  I  do  not  overlook  the  fact  that  the 
good  Lord  gave  me  intelligence  to  revise, 
reconstruct,  emphasize,  anticipate,  exag- 
gerate, or  contemplate  any  musical  com- 
position to  fit  the  occasion,  regardless  who 
the  composer  might  be. 

i  i  T  DON'T  like  church  music  in  a 
1  theatre  for  many  reasons,  and 
avoid  it  as  much  as  possible.  I  feel  that 
the  church  organist  in  his  proper  environ- 
ment, the  church  or  concert  hall,  occupies 
a  place  of  great  dignity.  But  I  believe  the 
church  organist  and  the  theatre  organist 
are  two  entirely  different  music  forms 
and  as  distinctly  separate  as  the  physician 
and  the  surgeon.  Each  is  a  specialist  in 
his  line,  and  each  should  be  conscientious 
in  his  work  as  a  musician. 

"If  I  am  in  doubt  as  to  anything  in 
music,  whether  it  be  on  your  subject  or 
mine,  I  will  ask  anyone  whom  I  think 
competent  to  inform  me  and  be  guided 
by  the  answer,  and  I  think  all  of  us  would 
be  benefited  by  a  consultation  once  in  a 
while — it  would  do  us  good.  We  would 
feel  closer  together  and  we  would  all  learn 
something.  Each  of  us  has  a  little  spe- 
cialty we  are  particularly  versed  in  and 
have  a  special  leaning  for,  and  it  is  no 
reflection  on  any  of  us  to  ask  questions, 
to  practice  and  to  try  by  any  means  to 
improve  our  work. 

"We  all  have  views  and  the  majority 
on  different  subjects,  and  the  other  fel- 
low's interpretation  may  be  superior  to 
ours,  if  not  in  all  matters  at  least  on  cer- 
tain matters. 

"In  closing  I  would  like  to  tell  you  that 
1  have  invented  a  miniature  console  of 
two  manuals.  This  will  play  the  auditor- 
ium organ  from  the  stage,  either  in  a  pre- 
sentation, with  orchestra,  or  in  an  act.  I 
developed  it  with  the  hope  of  influencing 
the  higher  officials  in  New  York  to  do 
away  with  the  terrible  community  sing- 
ing and  the  slides  and  help  a  bit  toward 
the  educating  of  the  public  to  a  better 
class  of  music  for  theatre  organ  solos.  I 
have  been  working  especially  on  this,  and 
I  insist  on  playing  the  very  best  possible 
music  during  the  screening  of  the  picture. 
If  all  of  us  who  are  theatre  organists 
would  work  in  this  direction,  I  bel ieve  it 
would  be  a  large  factor  in  creating  a  pop- 
ular demand  for  the  letter  type  of  music." 


1112 


Motion    Picture    N  ezv  s 


The  York  carbon  dioxide 
compressor.  This  ma- 
chine is  safe,  odorless 
and  practically  noiseless 
in  operation.  It  is  fur- 
nished in  a  wide  range 
of  capacities. 


is  founded  on  years  and  facts 


TlepufatioiP  I 

rA^itc  Anil  r 


For  nearly  fifty  years,  the  York  organiza- 
ation  has  specialized  in  the  design,  manu- 
facture and  installation  of  refrigerating 
equipment  for  every  commercial  and  indus- 
trial purpose. 

York  systems  have  been,  and  are  being 
adopted  by  leaders  of  the  various  industries 
having  use  for  scientifically  regulated  re- 
frigeration. 

A  reputation  founded  on  years  and  facts 
has  been  established. 


The  theatre  operator  today  realizes  the  vital 
importance  of  air  conditioning  as  applied  to 
motion  picture  houses.  Theatres  so  equipt 
certainly  make  a  stronger  bid  for  patronage. 
In  the  final  analysis  an  air  conditioning 
system  is  a  matter  of  good  business. 

York  equipt  houses  are  numerous — the  list 
is  growing — they  are  profitable  houses. 

Let  the  world's  largest  organization  of  re- 
frigerating engineers  figure  on  your  require- 
ments. 


YORK 

ICE  MACHINERY  CORPORATION 


V     O  F? 


K 


P     E    N     N  A 


/    7 ,    19  28 


Carpets  look  better  and  wear 
longer  when  laid  over 


Ozite  meets  the  strain  of  thou- 
sands of  tramping  feet  with  a 
gentle  resilience  that  doubles  Carpet 
the  life  of  carpets.    And  makes 
carpets  feel  finer,  softer,  richer  underfoot, 
lending  an  added  note  of  luxury  to  any  sur- 
roundings.    The  beautiful  carpet  in  the 


mezzanine  lounge  of  New  York's 
largest  theatre — The  Capitol 
Cushion    is  protected  and  enriched  by 
Ozite  Cushion  .  .  .  Your  dealer 
will  tell  you  how  to  lengthen  the  life  of 
your  present  floor  coverings  with  this  re- 
markable cushion.    Ask  him  about  Ozite. 


CLINTON  CARPET  COMPANY,  130  North  Wells  St.,  CHICAGO 

NEW  YORK  {American  Hair  Felt  Co.,  Mfrs.)  LOS  ANGELES 


1114 


Motion    Picture    .V  c  zv  s 


Library 
Cooperation 

And  How  it  May 
Be  Developed  By 
Showmen 

By  Ina  Roberts 

Press  Representative,  Cleveland 
Public  Library 

LIBRARY  cooperation  with  motion 
picture  presentations  has  developed 
a  definite  plan  or  technic,  the  fun- 
damental of  which  is  that  the  producer 
or  distributor  of  the  film  must  actively 
cooperate  with  libraries  if  their  films  are 
to  enjoy  the  benefits  from  library  pub- 
licity during  local  presentations. 

The  very  essence  of  the  library-theatre 
tie-up  demands  an  amount  of  advance 
preparation  which  is  necessary  in  but  few 
of  the  other  mediums  of  publicity.  This 
of  course  is  the  listing  of  literary  works 
contained  in  the  library  and  dealing  with 
subjects  treated  in  the  story  or  locale  of 
the  film.  Naturally  this  entails  some  re- 
search and  requires  time.  Consequently 
the  best  results  are  obtained  both  for  the 
theatre  exhibiting  the  picture  and  the 
library  cooperating  with  it  when  adequate 
preparation  has  been  made  and  the  book 
marks  and  bulletin  board  and  window  or 
table  displays  are  arranged  with  a  large 
number  of  books  topically  associated  with 
the  characters,  story  or  background  de- 
picted in  the  motion  picture. 

The  exhibitor  desirous  of  developing 
this  form  of  cooperative  publicity  would 
do  well  to  make  the  beginning  by  supply- 
ing the  local  library  with  a  press  book 
and  stills  on  some  picture  having  histori- 
cal or  scene  elements  which  lend  them- 
selves to  this  sort  of  publicity  well  in  ad- 
vance of  its  play  date  at  his  house. 

As  as  illustration  of  the  work  that  is 
done  by  the  Cleveland  Public  Library  in 
connection  with  motion  pictures,  the  fol- 
lowing detailed  outlines  of  two  very  suc- 
cessful campaigns  are  included  here.  It 
will  be  seen  that  there  is  considerable 
advance  work  necessary  to  develop  the 
full  resources  of  the  subject  in  these  co- 
operative campaigns. 

"The  King  of  Kings"  was  especially 
well  handled  in  Cleveland  and  the  interest 
created  through  the  campaign  was  re- 
flected at  the  library  as  well  as  the  theatre. 
Stills  and  a  press  sheet  on  this  picture 
were  obtained  in  the  Spring  of  1927. 

The  one  hundred-or-so  stills  received 
suggested  at  once  that  many  of  the  scenes 
must  have  been  reproductions  of  well- 
known  paintings,  so  a  letter  was  sent  to 
the  De  Mille  studio,  asking  what  about  this. 
In  reply  came  a  set  of  the  stills  copied 
from  or  suggested  by  famous  religious 
paintings,  also  photographs  of  the  paint- 
ings themselves.  About  ten  days  before 
"The  King  of  Kings"  opened  at  the  Ohio 


theatre  eight  exhibits  were  in  place  in  the 
Main  Cleveland  Public  Library.  One,  in 
the  east  street  show-window,  was  given 
an  exceedingly  soft  and  beautiful  effect 
by  a  poster  in  blue  and  gold,  the  large 
sepia  photographs  and  books  with  rich 
Oriental  colors  predominating  in  their 
bindings. 

The  books  used  were  "Silver  Cross" 
(Sue)  ;  "Jesus  for  Men  of  Today"  (Gil- 
bert) ;  "Private  Life  of  the  Romans" 
(Johnston)  ;  "Art  Studies  in  the  Life  of 
Christ"  (Bailey)  ;  "Century  of  Excava- 
tion in  Palestine"  (Macalister)  ;  "Im- 
perial Rome"  (Nilsson)  ;  "City  of  the 
Great  King"  (Phelps);  "Radiant  Story 
of  Jesus"  (Seche)  ;  "Gospel  in  Art" 
1  llailey)  ;  "Life  in  the  Roman  World" 
(Tucker)  ;  "Tarry  Thou  Till  I  Come" 
(Croly)  ;  "Prince  of  the  House  of  David" 
(Ingraham)  ;  "Mary  Magdalen"  (Sal- 
tus)  ;  "Barabbas"  (Corelli)  ;  "Life  of  the 
Ancient  East"  (Baikie)  ;  "The  Man 
Christ  Jesus"  (Dawson)  ;  "Life  of  Jesus 
of  Nazareth"  (Rhees)  ;  "Holy  Land" 
(Hichens)  ;  "Jesus  of  Nazareth"  (Bar- 
ton) ;  "Life  of  Christ"  (Papini)  ;  "Story 
of  the  Other  Wise  Man"  (Van  Dyke)  ; 
two  "Reading  With  a  Purpose"  Pam- 
phlets, "Life  of  Christ"  and  Religion  in 
Everyday  Life" ;  and  "The  Spell  of  the 
Holy  Land"  by  Archie  Bell,  a  well-known 
travel  writer  and  a  Cleveland  man. 

In  two  large  show-cases  in  the  second 
floor  corridor  were  44  stills,  both  sepia 
and  black  and  white,  numerous  books 


opened  at  outstanding  illustrations  and 
two  copies  of  "The  King  of  Kings"  spe- 
cial program. 

The  Philosophy  and  Religion  Division 
posted  stills  305,  567,  794,  925,  950,  461, 
702  with  jackets  of  various  lives  of  Christ. 
The  Literature  Division  used  stills  971, 
609,  411  and  461  with  a  poster  "The  King 
of  Kings ;  Story  by  Jeanie  Macpherson." 
The  Fiction  Division  arranged  a  Winged 
Frame  display  with  stills  699  and  97  and 
jackets  of  the  following  books:  "Marv 
of  Magdala"  (Bell)  ;  "Dawn"  (Bach- 
eller)  ;  "Life  and  Teachings  of  Jesus" 
(Bosworth)  ;  "The  Holy  Land"  (Finne- 
more)  ;  "Jesus  of  Nazareth"  (Klauss- 
ner)  ;  "Man  Nobody  Knows"  (Barton)  ; 
"Life  of  Christ"  (Papini).  The  History 
Division  had  two  exhibits :  one  on  a  bul- 
letin board,  with  still  689  and  a  review  of 
the  photoplay  and  the  other  a  cradle  of 
books  topped  by  a  poster  and  stills  oto 
and  77.  The  books  here  used  come  under 
the  head  of  travel  or  history :  "Trip  to 
Palestine  and  Syria"  (Hackenbroch)  ; 
"History  of  Rome  to  565  A.D."  (Boak)  ; 
"Out  of  Doors  in  the  Holy  Land  (Van 
Dyke)  ;  "Hilltops  in  Galilee"  (Speak- 
man)  ;  "Studies  in  Galilee"  (Master- 
man)  ;  "City  of  Jerusalem"  (Conder)  ; 
"Palestine  of  the  Mandate"  (Worsfold)  ; 
"Imperial  Purple"  (Saltus)  ;  "Today  in 
Palestine"  (Dunning)  ;  "Going  Down 
from  Jerusalem"  (Duncan)  ;  "Pilgrim  in 
Palestine"  (Finley). 

(Continued  on  Page  1128) 


April    7,  1928 


1115 


SALES 
OFFICES 

Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Chicago,  111. 
Detroit,  Mich. 
Kansas  City,  Mo. 
Los  Angeles,  Calif. 
Minneapolis,  Minn. 
New  York,  N.  Y. 
Philadelphia,  Pa. 
Portland,  Oregon 
St.  Louis,  Mo. 
San  Francisco,  Calif. 
Seattle,  Wash. 


* 


The 


rcjest 


Single  Ordei* 

Evei*  Placed/ 

IN  the  largest  single  order  ever  placed,  the  Publix  Theatres  t 
Corporation  purchased  over  40,000  Hey  wood -Wakefield 
theatre  chairs.  Publix  showmen,  engineers,  chemists,  and  maintenance 
men  approved  the  two  new  Heywood- Wakefield  seats  submitted,  one  of 
which  is  shown  above.  This  beautiful,  de  luxe  seat  eliminates  every 
present  objection  in  theatre  seating.  It  possesses  a  special  wing  con- 
struction, hinge,  center  standard,  seat  and  back  never  before  produced. 
Send  for  our  free  booklet,  "After  Months  of  Investigation",  which 
describes  in  detail  the  two  Publix  chairs  specified  in  the  largest  single 

order  ever  placed. 

HEYWOOD  ^WAKEFIELD 
Theatre  Seating  Division 


16 


M  otion    Pic  tit  r  c    X  e  n 


A  good  reputation  gets  around 


FOR  over  30  years  Cutler-Hammer  has  built  better 
dimmers — dimmers  which  control  theater  lights 
smoothly  as  nightfall — dimmers  which  give  year 
after  year  of  trouble-free  service. 

This  superior  quality,  performance,  and  economy 
of  operation  explains  why  leading  showmen,  Marks 
Bros.,  Chicago,  for  example,  bring  out  the  archi- 
tectural beauty  of  their  houses  and  give  the  finishing 
touch  to  their  presentations  with  C-H  Equipment. 

Ask  your  architect  or  electrician  how  easily  this 
improvement  can  be  brought  to  your  house — 
whether  it  be  new  or  old.  And  in  the  mean- 
time, write  for  the  booklet  "Illumination 
Control  for  the  Modem  Theater". 

The  CUTLER-HAMMER  Mfg.  Co. 

Pioneer  Manufacturers  of  Electric  Control  Apparatus 

1255  St.  Paul  Avenue,  Milwaukee,  Wisconsin 


Rear  view  of  C-H  Dimmer  bank — 
Marls  Bros'.  Granada,  Chicago 


CUTLER  «m  HAMMER 


tPerfect  Illumination  Control  jor  the  Modern  'Theater 


April    7 ,    19  28 


1117 


Burnside  to  Stage 
Publix  Shows 


When  the  emerpencj  lighting  plant  Functions  to  illuminate  the  way  to  the  r\i~t»!  The 
photo  above  shows  a  theatre,  equipped  with  an  automatically  controlled  emergency 
lighting  system  as  it  appears  when  the  main  source  of  light  current  is  cut  off. 


Automatic  Control  of  Theatre 
Emergency  Lighting  Systems 


IX  many  cities  it  has  been  written  into 
the  regulations  of  the  local  Board  of 
Underwriters  or  city  ordinances  that 
switches  must  he  provided  in  all  theatres 
or  public  auditoriums  to  automatically 
throw  on  the  emergency  lighting  system 
upon  the  failure  of  the  main  service. 

As  emergency  systems  of  storage  bat- 
teries, motor-generator  sets  or  other  out- 
side source  are  compulsory,  it  would  natu  ■ 
rally  follow  that  their  operation  should 
lie  automatic  and  not  dependent  upon  the 
manual  o]>eration  by  the  house  electrician 
or  whoever  may  be  in  charge.  In  times 
of  fire  or  panic  the  lights  may  go  out,  and 
darkness  might  cause  disastrous  resiles  to 
the  audience  pushing  toward  exits  which 
cannot  be  seen. 

In  a  recent  survey  of  the  entire  United 
States  made  by  "Motion  Picture  News'' 
it  was  learned  that  there  is  a  wide  dis- 
crepancy not  only  in  the  codes  of  differ- 
ent localities,  but  also  in  the  opinions  of 
those  controlling  emergency  systems. 
Many  of  the  larger  cities  have  adopted 
automatic  throw-over  or  transfer  switches 
and  have  made  their  use  compulsory. 

On  the  other  hand  there  are  a  great 
many  cities  where  this  feature  is  not  rec- 
ognized. Some  localities  specify  that  the 
emergency  service  be  connected  back  to 
of  the  main  fuses,  while  others  go  so  far 
as  to  require  two  independent  auxiliary 
current  supplies, 

In  answer  to  the  question  "Are  emerg- 
ency lighting  plants  or  systems  required 
as  part  of  the  electrical  installations  in 
motion  picture  theatres  in  your  city  ?"  ap- 
proximately 65  per  cent  answered  "Yes." 
Of  this  number  about  50  per  cent  had 


automatic  control.  Of  the  number  of 
cities  that  that  did  not  have  compulsory 
emergency  lighting,  about  20  per  cent  put 
them  in,  anyway.  These  figures  are  ex- 
ceedingly representative,  as  they  cover 
every  section  of  the  country.  The  wide 
variation  in  the  reports  shows  the  need 
for  a  uniform  code. 

The  particular  lights  controlled  by  the 
emergency  circuit  generally  include  exits, 
foyers,  lobbies,  aisles,  corridors  and  all 
parts  of  the  theatre  which  would  enable 
the  audience  to  leave  in  case  of  trouble. 

The  double  throw  or  transfer  switches 
which  are  used  to  control  these  lights  are 
of  the  Remote  Control  type-usually  con- 
sisting of  a  relay  and  two  mechanically 
interlocked  switch  units.  Upon  the  fail- 
ure of  the  normal  service  the  relay  makes 
contact  between  the  auxiliary  source  and 
the  closing  coils  of  that  switch  unit, 
energizing  them  and  thereby  closing  that 
side  of  the  switch.  At  the  same  time  the 
opening  coils  of  the  main  unit  are  ener- 
gized and  that  side  of  the  switch  is  thrown 
open.  When  the  normal  service  is  re- 
newed the  reverse  action  takes  place  and 
the  switch  is  automatically  thrown  to  its 
original  position.  In  this  way  the  per- 
formance goes  on  as  usual,  and  it  is  not 
necessary  for  anyone  to  pay  any  attention 
whatsoever  to  the  changeover. 

Remote-Control  switches  of  similar 
type  have  many  other  uses  in  theatres 
and  many  interesting  circuits  have  been 
worked  out  in  connection  with  them  to 
accomplish  economical  wiring  and  com- 
plete control.  One  of  the  common  uses 
of  these  switches  is  in  connection  with 
the  control  from  the  projection  booth. 


R.  II.  Burnside,  long  associated  with 
Charles  II.  Dillingham  and  producer  of 
many  notable  stage  Spectacles,  including 
the  Dillingham  shows  staged  at  the  Xcw 
York  Hippodrome  previous  to  its  ion- 
version  to  vaudeville  under  the  current 
Keith-Albee  regime,  will  join  the  Publix 
Theatre  production  department  earl)  this 
month,  it  was  announced  this  week  by 
Sam  Katz,  head  of  the  Publix  circuit. 

Burnside  will  stage  Publix  unit  shows 
in  alternation  with  John  Murray  Ander- 
son and  Frank  Cambria.  Jack  Parting- 
ton will  be  supervising  producer  under 
James  M.  Cowan,  director  in  chief  of  the 
Publix  stage  productions. 

Burnside  produced  for  Charles  Dilling- 
ham the  following:  "Over  the  River," 
with  Eddie  Foy ;  "The  Lady  of  the  Slip- 
per" and  "Chin  Chin,"  with  Montgomery 
and  Stone ;  "Watch  Your  Step"  for 
Castles ;  "Stop,  Look  and  Listen"  for 
Gaby  Desleys;  "Hip,  Hip  Hooray"  and 
"The  Ih'g  Show." 

For  Cohan  and  Harris  he  staged  "The 
Beauty  Shop"  and  among  earlier  produc- 
tions well  remembered  by  the  average 
theatre  lover.  "The  Runaways."  "The 
Fmerald  Isle,"  "The  Tourists,"  in  which 
Julia  Sanderson  and  William  Hodge  ap- 
peared :  "The  Social  Whirl,"  "The  Gay 
W  hite  Way,"  "The  Earl  and  the  Ciirl," 
"Happyland"  and  "The  Pied  Piper." 

Still  later  he  wrote  and  produced 
"Sporting  Days,"  "A  Trip  to  Japan"  and 
the  "International  Cup."  each  of  which 
ran  a  year,  and  among  others  in  the  Burn- 
side list  are  "The  Grand  Duchess,"  "La 
Perichole"  and  "Lady  Teazle,"  all  for 
Lillian  Russell;  "The  Little  Trooper" 
,iud  "Fleur  de  Lis"  for  Delia  Fox,  "The 
Jolly  Musketeer"  and  "The  Royal 
Rogue"  for  Jefferson  de  Angelis ;  "The 
Girl  from  Montmartre"  and  "The  Red 
Rose." 

Although  the  Hippodrome  marks  the 
very  acme  of  his  success  the  staging  of 
"The  Emerald  Isle."  "Lady  Teazle,'* 
"The  Mocking  Bird."  "Happyland," 
"Fantana,"  "The  Earl  and  the  Girl," 
"Sergeant  Kitty,"  "Fascinating  Flora," 
"The  Tourists."  and  many  other  popular 
musical  hits  have  each  been  noteworthy 
accomplishments.  The  three  latter  operas 
Mr.  Burnside  is  the  author  of  as  well, 
for,  although  he  has  been  an  actor  since 
his  sixth  year,  and  a  stage  managed  since 
his  eighteenth,  he  has  yet  found  time  to 
add  opera  writing  to  his  achievements. 

Mr.  Burnside  was  born  in  Xeilson.  a 
little  town  near  Glasgow  in  Scotland. 
His  father  was  a  stage  manager  and  his 
mother  was  the  famous  actress.  Mar- 
guerite Thome,  long  associated  with 
Wilson  Barrett.  He  was  about  eight  years 
old  when  he  first  came  to  this  country, 
and  at  the  age  of  twenty- four  he  had  be- 
come the  stage  manager  of  the  famous 
"Bostonians." 


1 1 18  Motion    Picture  News 

Wornout  Projectors 

and 

Defective  Parts 
are  Costing  Exhibitors 
Millions  of  Dollars 
Every  Year 

in  Loss  of  Patronage 
and  Injury  to  Prints 

F.  H.  Richardson 
Better  Projection  Pays 

SIMPLEX  AND 

POWER'S  PROJECTORS 

For  Better  Projection 

International  Projector  Corporation 

90  Gold  Street  New  York,  N.  Y. 


April 


7,  1928 


1119 


WARD  LEONARD  VITROHM  DIMMERS. ..THE  ACCEPTED  STANDARD  FOR  LIGHTING  CONTROL 


The  Vitrohm  Dimmer  Plate  incorporates  more 
than  36  years  of  manufacturing  experience.  It 
possesses  the  qualities  of  maximum  watt  dissipa- 
tion with  light  weight  and  unlimited  life. 

The  type  illustrated  is  the  "SRD"  Plate,  a  non-inter- 
locking dimmer,  described  in  Bulletins  67  and  72. 


Controlled  Light 

Is  Light  Made  Valuable 


Investigate  The  Possibilities  Of 
'VITROHM  Controlled  Lighting  for 
Lodge,  Church,  Theatre  and  Store 

rT",HE  acceptance  of  accurately  controlled  lighting  as 
an  aid  to  decorative  and  publicity  plans  is 
widespread. 

In  the  theatre,  this  acceptance  is  universal;  no  modern 
performance  could  be  given  without  controlled  lighting. 
The  influence  of  the  theatre's  success  with  this  medium 
led  to  its  trial,  both  as  a  purely  decorative  aid,  and  for 
sustaining  background,  as  in  the  theatre,  in  practically 
all  fields. 

If  you  are  interested  in  securing  new  and  unusual  effects 
in  church  and  lodge  halls,  theatres,  and  stores,  or  in 
the  floodlighting  of  signs  and  buildings,  get  in  touch 
with  the  engineering  department  of  Ward  Leonard. 
Our  engineers  are  at  your  service,  without  obligation  to 
you,  in  determining  the  extent  to  which  controlled 
lighting  is  of  value  in  your  possible  application. 

*VITROHM:  A  resistor,  exclusively  Ward  Leonard's,  in  which  the 
resistive  element  is  embedded  in  and  permanently  protected  by  fustd-on 
vitreous  enamel.  This  vitreous  enamel  rapidly  conducts  heat  \rom  the 
resistive  element  to  the  air,  thus  permitting  a  greater  "watt  load"  with 
safety  than  possible  by  other  means. 

WARD  LEONARD  ELECTRIC  CO. 

MOUNT  VERNON,  N.Y. 


Banks  of  dimmer  plates,  shown  above,  for  wall 
mounting  are  very  flexible  in  application.  This 
type  of  dimmer  has  interlocking  controls;  that  is, 
each  plate  may  be  operated  independently,  or  in 
conjunction  with  one  or  more  of  the  other  plates. 

These  dimmers  are  described  in  Bulletins  72 
and  75. 


Motor  driven  dimmers  are  used  where  manual 
control  is  not  desirable  and  where  dimmer  control 
must  be  exercised  from  remote  points.  Descrip- 
tions are  found  in  Bulletins  67,  72  and  75. 


38-49-40-2 


CHECK  HERE. 

Name  -  


Ward  Leonard  Electric  Co.,  Mount  Vernon,  N.  Y. 

Send  me,  without  obligation,  information  on  lighting  control  applied 
to:    Lodge  Halls  ...Churches.  Theatres  Stores   

  -Address —  -  -  -  -  —  -  


1120 


Motion    Pi  c  t  ur  e  News 


The  Use  of  Colored  Borders  in  Motion 

Picture  Presentations 


IT  was  the  early  thought  in  "Movies" 
that  the  best  projection  results  were 
obtained  by  making  the  contrast  be- 
tween the  projected  picture  and  its  im- 
mediate surroundings  as  great  as  possible. 

From  the  standpoint  of  a  maximum 
visibility  this  extreme  contrast  idea  ap- 
peared to  be  perfectly  logical,  and,  in 
some  respects,  necessary,  because  the  il- 
luminating systems  in  early  use  were 
barely  powerful  enough  to  take  care  of 
the  ordinary  requirements  of  projection. 

Until  the  efficiency  of  these  illumina- 
tors, along  with  the  introduction  of 
brighter  light  sources,  had  been  increased, 
there  was  little  hope  of  accomplishing 
anything  in  the  way  of  both  decorative 
and  utilitarian  lighting  while  projection  of 
the  picture  was  in  progress. 

One  of  the  first  steps  to  be  taken,  after 
increased  screen  intensities  were  possible, 
was  in  the  form  of  utilitarian  lighting  in 
that  the  entire  auditorium  of  the  theatre 
was  illuminated  to  a  degree  which  permit- 
ted relatively  easy  access  to  vacant  seats. 

Even  this  first  move  toward  wore  rea- 
sonably visual  conditions  within  the  the- 
atre was  attended  with  great  caution  for 
fear  that  this  general  illumination  of  the 
auditorium  might  "spill  over"  and  act  to 
bad  advantage  on  the  screen  picture.  To 
prevent  this  from  occurring,  it  was  rec- 
ommended that  the  intensity  of  illumina- 
tion l>e  graded  from  a  very  low  figure 
near  the  screen  to  a  much  higher  value  at 
the  rear  of  the  theatre. 

In  line  with  these  precautions,  no  illum- 
inated areas  were  permitted  to  be  within 
the  field  of  vision  as  one  looked  toward 
the  screen  from  any  seat  in  the  house, 
which  meant  that  the  screen  picture  domi- 
nated the  observer's  view  to  the  total  ex- 
clusion of  everything  else. 

The  need  for  this  strict  adherence  to 
the  "extreme  contrast"  plan  no  longer  ex- 
ists, fortunately,  because  light  sources  and 
optic  system  are  available  which  easily 
are  capable  of  providing  sufficient  screen 
light  to  permit  obtaining  more  enjoyable 
viewing  conditions  during  the  course  of 
projection. 

It  is  clear  that  these  possibilities  are  re- 
ceiving attention  because  theatres  already 
are  extending  the  illuminated  decorative 
schemes,  heretofore  confined  entirely  to 
the  sidewalls,  up  to  the  very  edge  of  the 
screen  itself  where  the  policy  of  the  house 
is  that  of  the  straight  picture  type. 

Those  theatres  having  a  mixed  program 
of  pictures  and  presentations,  also,  are  en- 
deavoring to  make  use  of  the  same  idea 
and  it  is  not  at  all  uncommon  for  an  ob- 
server, when  seated  in  one  of  these  the- 
atres, to  be  able  to  see  the  entire  front  of 
the  house  in  a  comfortable  fashion  during 
picture  projection. 

What  would  amount  to  rank  heresy  in 
the  old  days  is  the  practice  in  many  the- 


atres of  projecting  a  flood  of  colored 
light,  such  as  blue,  over  the  entire  stage 
opening  while  song  slides  are  being  shown. 
The  footlights  are  commonly  used  for  this 
purpose,  although  flood  lamps  in  the  pro- 
jection room  have  been  used  on  occasions. 

And  so,  step  by  step,  we  see  a  constant 
shift  toward  more  normal  visual  condi- 
tions until  it  now  seems  more  logical  to 
suppose  that  a  semi-daylight,  rathre  than 
a  moonlight,  condition  during  projection 
will  lie  the  thing  of  the  near  future. 

With  the  bugaboo  of  the  "extreme  con- 
trast" idea  dispelled  and  found  to  be 
harmless,  exhibitors  have  available  a  wide 
variety  of  novel  effects  which  can  be  em- 
ployed to  greatly  enhance  the  projection 
of  motion  pictures. 

The  more  successful  of  these  effects 
make  use  of  colored  light  which  is  pro- 
jected as  a  border  around  the  screen  pic- 
ture. While  it  is  true  that  special  appar- 
atus is  required  for  many  of  these  effects, 
some  very  pretty  ones  can  be  obtained 
with  comparatively  little  effort  and  ex- 
pense and  without  the  need  of  equipment 
other  than  that  ordinarily  employed  on  the 
stage. 

THE  technic  of  using  colored  borders 
around  motion  pictures  is  not  yet 
thoroughly  understood  and  the  exhibitor, 
for  this  reason  should  proceed  cautiously, 
making  his  own  experiments  as  he  does 
so. 

The  indiscriminate  use  of  color  should 
be  avoided  and  rarely  is  it  possible  to 
leave  the  colored  border  stand  for  the 
complete  program.  The  intensity  to 
which  the  colored  border  is  illuminated, 
is  of  great  importance,  because  it  is  neces- 
sary that  the  screen  picture  dominates  the 
general  field  of  view.  The  intensity  of 
the  border  lighting  should  never  be  greater 
than  one-third  that  of  the  screen  picture 
and  for  safety  it  is  better  to  cut  this  down 
to  one-quarter  in  order  to  allow  the 
changes  in  film  density. 

In  some  respects,  plain  colors  are  to  Ik? 
preferred  to  intricate  designs  projected  in 
sharp  relief  as  the  latter  are  too  likely,  to 
conflict  with  the  sharply  imaged  motion 
picture.  It  is  essential  that  the  boundaries 
of  the  motion  picture  be  clearly  defined 
in  order  to  focus,  and  then  hold,  the  atten- 
tion of  observers  on  the  picture  action. 
This  is  more  easily  accomplished  where 
the  border  lighting  scheme  differs  pro- 
nouncedly from  the  screen  picture. 

A  simple  border  design  in  conjunction 
with  a  sharply  focussed  picture  is  one 
method  of  assuring  satisfactory  results. 
Another  is  to  preselect  the  border  colors 
so  that  similar  colors  do  not  appear  in  the 
motion  picture,  else  a  conflict  of  colors  in 
border  and  picture  will  surely  result. 

These  facts,  simple  though  they  may 


seem,  have  been  learned  by  experience 
and  if  the  exhibitor  will  but  recognize 
them  they  can  be  used  as  stepping  stones 
to  assist  him  toward  working  out  an  end- 
less variety  of  original  and  beautiful  ef- 
fects which  will  go  a  long  way  toward 
offsetting  that  peculiar  "sameness"  which 
seems  to  pervade  all  motion  picture  the- 
atres wherein  the  only  difference  lies  in 
the  feature  being  presented. 

Specific  methods  for  projecting  colored 
lighting  borders  around  motion  pictures 
make  use  of  equipment  housed  either  in 
the  projection  room  or  contained  entirely 
on  the  stage. 

Special  machinery  is  not  always  re- 
quired, although  it  will  permit  a  more 
flexible  working  arrangement,  thus  lead- 
ing to  a  greater  variety  of  effects  which 
can  be  quickly  changed  at  will. 

Probably  the  simplest  method  of  ob- 
taining satisfactory  border  lighting  ef- 
fects is  that  used  in  the  Roxy  theatre, 
where  the  motion  picture  screen  (a  true 
rectangle  and  with  corners  of  the  aperture 
plates  filed  out  to  cast  a  picture  with 
sharp  corners)  is  suspended  from  three 
sides — top,  left  side,  and  right  side— in  a 
border  of  white  guaze  after  the  fashion 
of  a  scrim. 

The  gauze  is  gathered  toward  the 
screen  in  folds  which  give  the  appearance 
of  streamers  radiating  from  the  screen 
as  a  center.  The  bottom  side  of  the 
screen,  during  projection,  rests  upon  the 
floor  of  the  stage  and  the  entire  outfit, 
screen  and  gauze  border,  is  flyed  to  per- 
mit of  its  being  raised  above  the  pro- 
scenium. 

BEHIND  the  motion  picture  screen 
are  placed  two  sets  of  lamps  so 
placed  that  they  project  their  light  into  the 
gauze  surrounding  the  screen.  These 
lamps  are  of  two  colors,  pink  and  green, 
and  connected  to  dimming  resistance  so 
that  one  set  can  be  slowly  raised  in  inten- 
sity while  the  other  is  being  reduced. 

In  this  manner,  a  change  of  color  can 
be  effected  so  slowly  that  the  observer, 
intent  upon  the  picture,  is  hardly  con- 
scious of  the  change  until  the  second 
color  reaches  full  brilliance.  A  grada- 
tion from  high  intensity  close  to  the 
screen  to  a  low  intensity  away  from  the 
screen  also  results,  which  seems  to  add 
greatly  the  general  effect. 

An  effect  approaching  this  can  also  be 
obtained  from  the  projection  room,  where 
using  the  same  type  of  screen  and  border, 
a  stereopticon  projector  equipped  with  a 
suitable  mash,  for  shielding  the  screen,  is 
employed  to  project  a  colored  illumina- 
tion onto  the  border. 


April    7 ,  1928 


i 


121 


CHICAGO  THEATRE 

Chicago 
C.  W.  and  Geo.  L.  Rapp 

Architects 


Nightly 

24,968,436 

theatre  patrons  are 
seated  comfortably 
in  "American"  Chairs 


PCS 


mi 


V 


Number  4072  —  » 100  of  these 
chairs  were  installed  in  the 
Chicago  Theatre.  Appropri- 
ately beautiful  to  match  the 
unusual  splendor  of  the 
Chicago.  Mahogany  wood 
parts,  rose  and  gray  figured 
velour  back,  and  dark  red 
upholstered  Moroccolinc 
seat.  Noiseless  ball  bearing 
hinge  insures  silent  and  easy 
up  and  down  seat  move- 
ment. Comfortable,  endur- 
ing and  pleasing  to  the  eye. 


Ci  VERY  NIGHT  ...  in  12,434  theatres  the  coun- 
try  over  .  .  .  and  in  every  nation  of  the  world  .  . . 
24,968,436  theatre  patrons  are  seated  comfortably 
in  "American"  chairs.  An  amazing  total  that 
proves  the  universal  response  of  the  theatre-going 
public  to  comfortable,  attractive  seating.  Further 
.  .  .  the  exclusive  use  of  this  company's  seating 
by  the  nation's  greatest  exhibitors  amply  demon- 
strates "American"  stimulus  on  box-office  receipts. 

American  Seating  Company 


10  E.  Jackson  Blvd. 

113  W.  40th  St. 
New  York  City 


Chicago,  111. 

1211-K  Chestnut  St. 
Philadelphia,  Pa. 


77-D  Canal  St.,  Boston 
Theatre  Chair  Builders  to  the  American  Public  for  Over  SO   )  ears 


1122 


Motion    Picture  News 


FLOOD 

AND  SPOT 

LIGHTING 


An  Amazing  Value 

Dissolving  slide  stereopti- 
can.  At  this  price  it  doesn't 
pay  to  use  mate-shift  or 
poor  equipment. 


C-14 


Spot  and  flood  light  with 
manyLexclusive  features. 


Most  advanced  device  for 
moving  scenic  effects. 


C-3 


Spot-flood  lamp  or  medi- 
um range  work. 


Leaders 
Pace 


Keeping  ever  a  step  ahead  in  the  production  of  the 
finest  effect  lighting  devices,  Brenkert  announces  an 
increase  in  distribution  channels.  To  readily  supply 
the  universal  demand  for  Brenkert  booth  and  back 
stage  equipment  including  spot  and  flood  lights  and 
effect  lighting  devices,  the  E.  E.  Fulton  Company  and 
the  B.  F.  Shearer  Company,  as  well  as  the  National 
Theatre  Supply  Company,  are  now  showing  the  complete 
Brenkert  line.  Never  in  our  history  have  we  shownfso 
complete  a  line,  nor'so'many  advanced  features. 

Brenkert  engineers  may  always  be  counted  upon  for 
new  developments  in  lighting  effect  devices.  It  is 
emphatically  our  business  to  reduce  operating  cost, 
to  reduce  labor  of  projectionists,  and  to  produce  new 
and  original  lighting  effects  and  effect  combinations 
which  will  make  our  part  of  the  program  easily  exe- 
cuted, more  successful,  more  profitable  in  dollars 
and  cents,  more  attractive  in  good  will  and  entertain- 
ment. 

For  Sale  By 

National  Theatre  Supply  Co* 
E*  E*  Fulton  Company 
B*  F*  Shearer  Company 

Sold  throughout  Canada  by  theatre  supply  dealers. 


Get  the  Brenkert 
Illustrated  Catalog 
A  book   every  theatre 
should  have — a  com- 
plete catalog  of  latest 
effect-lighting  devices. 


Every  Brenkert  prod- 
uct is  backed  by  the 
Brenkert  ironclad 
guarantee  of  satisfac- 
tory service. 


7/ 


/TV 


mm 


'7T\ 


Brenkert  Light  Projection  Company 

St.  Aubin  at  East  Grand  Blvd. 

Detroit,  Mich. 


STAGE 
LIGHTING 


C-600 


Brenkert  400  Watt  incan- 
descent spot  and  flood 
lamp,  5-inch  diameter 
short  range  len3. 


C-503 


Incandescent  Spot-Flood 
Lamp  for  long  or  short 
distance  work.  One  of  the 
many  items  illustrated  in 
the  new  Brenkert  Catalog. 


One  of  the  Border  ligMiW 
units,  for  suspension,  luvu 
watt  type,  with  pipe  clamp. 


C-505 


lOOOlwait  suspensionlspol 
and  flood  lamp.  6"  dia. 
lens,  with  pipe  clamp. 


HI-LITER 


The  Brenkert  Hi-Liter,  a 
small  compact  flood  light 
of  high  efficiency  which 
projects  a  powerful  beam 
of  pure  while  light,  free 
from  filament  streaks  or 
discolorations.  Has  a  eery 
large  field  of  use  in  every 
theatre. 


April    7,    19  28 


1123 


Auditorium  Lighting  Serves 
Two  Purposes 

{Continued  from  Page  I  ioi  ) 

fully  planned  so  that  the  architectural  de- 
tail will  appear  at  its  hest  at  all  times. 

In  the  type  of  auditorium  representing 
an  outdoor  setting,  as  a  garden  or  a  Span- 
ish patio,  the  general  illumination  can  he 
provided  hy  coves  throwing  light  on  the 
arched  ceiling.  During  the  presentation 
of  the  picture,  low  intensity  lighting  may 
be  provided  hy  hidden  effect  machines 
which  project  moving  clouds  and  blue  sky 
on  the  ceiling  dome.  A  large  number  of 
lighting  units,  with  tiny  openings,  are 
sometimes  recessed  in  the  ceiling  to  sim- 
ulate stars.  The  windows  of  houses  may 
be  lighted,  lanterns  hung  in  the  doorways, 
lighted  urns  placed  in  wall  niches,  and 
statuary  and  other  artistic  objects  accen- 
tuated by  spotlights. 

The  use  of  spotlights  and  floodlights  in 
lighting  statuary  and  bas-reliefs  must  re- 
ceive careful  attention  as  harsh  shadows 
or  shadows  in  the  wrong  direction  may 
distort  the  appearance  of  an  object  in  a 
very  disagreeable  manner. 

If  a  piece  of  sculpture  receives  light 
from  one  direction  only,  the  shadows  may 
appear  too  harsh.  On  the  other  hand, 
however,  it  will  not  appear  to  best  ad- 
vantage under  highly  diffused  illumina- 
tion, as  from  an  indirect  system.  The 
statutary  lighting  should,  therefore,  be  so 
balanced  that  a  predominance  of  light  is 
received  from  one  direction,  with  a  small 
quantity  furnished  from  other  angles  to 
soften  the  shadows. 

Very  beautiful  and  interesting  effects 
are  often  obtained  by  using  gelatin  or 
glass  colored  screens  on  these  small  spots 
and  floodlights  to  procure  delicate  touches 
of  color  which  tend  to  enliven  the  whole 
scheme  of  decoration.  By  focusing  two 
or  more  spots  of  different  colors  from 
different  directions,  on  a  sculptured  ob- 
ject or  a  draped  curtain,  most  striking 
combinations  of  tinted  high  lights  and 
vari-colored  shadows  may  be  obtained. 
Another  idea  often  used  with  success  is 
that  of  equipping  the  spotlight  with  color 
wheels,  which  are  slowly  rotated  by  an 
electric  motor,  causing  the  object  illumi- 
nated to  assume  constantly  changing  hues. 

It  is  very  important  that  all  of  the  spe- 
cial lighting  equipment  be  carefully  con- 
cealed and  that  the  direct  rays  from  it  be 
screened  from  the  view  of  the  audience. 
This  can  usually  be  accomplished  by  hid- 
ing the  units  behind  projecting  ornamen- 
tation, recessing  them  in  the  ceiling,  or 
building  special  boxes  and  concealing 
drapes  for  them.  When  the  light  source 
is  visible  to  the  audience,  louvres  or  spill 
shields  should  be  provided  in  front  of  the 
lens  or  mouth  of  the  projector. 

When  general  color  lighting  from  the 
coves  or  main  lighting  units  is  employed 
throughout  the  auditorium,  the  sugges- 
tive effects  which  the  various  colors  have 
on  the  mind  should  be  taken  into  account 
and  used  to  the  best  advantage.  During 
the  summer  months,  for  instance,  the 
cool  colors — greens  and  blues — may  be 


used  to  accentuate  the  coolness  of  the  the- 
atre, while  in  the  winter  months  the  am- 
bers and  reds  will  add  a  sense  of  warmth. 

Aside  from  the  general  appearance  of 
the  auditorium,  there  are  several  other 
lighting  applications  of  a  more  or  less 
utilitarian  nature  which  must  be  noted. 
The  music  stand  lights  must  be  such  that 
they  will  not  prove  annoying  to  the  audi- 
ence. In  extreme  cases  the  use  of  a  green 
lamp  in  these  is  effective.  During  the 
playing  of  the  overture  the  orchestra  may 
be  illuminated  by  floodlights  concealed 
high  in  the  ceiling  above  the  pit  in  addi- 
tion to  spotlights  from  the  front  of  the 
balcony  or  the  projection  booth. 

To  aid  in  seating  the  patrons,  small 


aisle  lights,  close  to  the  floor,  should  be 
provided  at  all  steps  and  on  several  of 
the  aisle  seats.  Seating  indicator  light 
systems,  which  keep  the  ushers  posted  as 
to  which  seats  are  unoccupied,  are  in  suc- 
cessful use  in  many  of  the  large  theatres. 

The  exit  lights  which,  are  of  course,  a 
necessary  feature,  may  often  be  incor- 
porated in  the  interior  design  to  present  a 
pleasing  appearance. 

The  theatre  manager  and  decorator 
will  find  it  well  worth  his  while  to  become 
thoroughly  acquainted  with  the  possibili- 
ties of  light  in  the  theatre  auditorium,  as 
this  knowledge  will  surely  aid  him  ma- 
terially providing  the  novel  and  pleasing 
touches  so  much  appreciated. 


The  ?ox  T.ieatre  WashinqtonM.  Uses2BI{kNDTS 

Tlow  do  you  invite  patronaqe  ? 

Theatre  patrons  everywhere  have  been  educated  to  a  higher 
standard  of  entertainment.  Consequently  they  demand  that 
the  service  be  in  keeping.  Service  starts  at  the  box  office — 
and  the  Brandt  Automatic  Cashier  in  theatres  everywhere  has 
come  to  be  the  visible  indication  of  the  service  par  excellence. 
Ticket  seller  presses-one-key-only — corresponding  to  the 
ticket  price — in  less  than  a  second  the  Brandt  makes  the 
change  automatically  and  delivers  it  direct  to  the  patron. 
Mental  calculations  are  eliminated — mistakes  are  mechanical- 
ly impossible. 

crrfie  Jfew 
THEATRE  MODEL 


Over 
40,000 
Users 


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So/d  direct 
not  through  dealers 


30  Days 
Trial 
FREE 


:>/ 

/  Brandt 
/  Automatic 
Cashier  Co. 
IV  /"  Department  C. 
'  /    Watertown,  Wta. 


/ 


Please  place  with  ua 
I  Thirty  Days'  Free 
Trial  your  Brandt  Auto- 
matic Cashier.    It  ia,  rf 
ourse,  understood  that  we 
can  return  it  aa  we  accept 
the  trial  without    obligation  or 
expense. 

/     Please  check  whether  used  on  the  □ 
right  or  Q  left  aide  of  the  Box  Office. 


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»  /  indiTidaaJ 
/  City 
'  State.. 


1124 


Motion    Picture    N  e  iv  s 


Mobile    Stage  Platforms 
Equipped  With  Lifts 

(Continued  from  Page  1108) 

device  is  manufactured  by  the  Gallagher 
Orchestra  Equipment  Company  of  Chi- 
cago and  are  made  up  of  individual  units 
which  can  be  bolted  together  to  form  a 
complete  rigid  platform  or  separated  for 
stage  sets.  The  units  are  mounted  on 
wheels,  rubber  tired  and  motor  driven, 
and  comprise  three  sections.  The  two  rear 
sections  can  be  raised  and  lowered  indi- 
vidually or  in  unison  and  the  entire  plat- 
form propelled  forward  and  back.  Elec- 
tric motors  of  ample  power  are  provided 


for  the  propulsion  of  the  platforms  for- 
ward and  back  and  the  lifting  and  lower- 
ing of  the  sections. 

The  control  switchboard  is  so  arranged 
that  it  can  be  placed  anywhere  on  the  Mo- 
bile stage  or  main  stage  as  desired, 
furthermore,  prearragned  movements  can 
be  set  and  operated  from  any  part  of  the 
house. 

Each  unit  runs  on  four  wheels  directly 
on  the  stage  floor  (there  are  no  rails  ne- 
cessary). Limit  switches  are  provided  to 
prevent  over  travel  up  or  down  on  the  lift 
platforms  and  to  prevent  over  travel  back- 
ward or  forward,  a  solenoid  brake  is  in- 
stalled. 

The  lift  platforms  are  suspended  from 


four  posts  by  means  of  four  bands  of 
spring  steel,  one  at  each  corner.  The 
steel  bands  are  connected  to  a  shaft  oper- 
ated by  a  specially  built  winch  which 
raises  and  lowers  the  platform  at  the  will 
of  the  operator.  Power  is  obtained  for 
this  purpose  from  1/3  horsepower  motors 
whose  speed  is  reduced  in  a  very  compact 
specially  designed  winch,  through  a  train 
of  spur  gears  running  in  cast-iron  hous- 
ings on  Timken  roller  bearings  and  pro- 
vided with  a  mechanical  brake  to  hold  the 
platform  in  any  position  desired. 


Neighborhood  Theatres  and 
Refrigeration  Systems 

PROGRESS  made  in  the  field  of  the- 
atre cooling  systems,  particularly  in 
the  application  of  this  modern  convenience 
to  the  smaller  theatre  and  the  neighbor- 
hood house,  forms  an  interesting  and  im- 
portant subject  in  connection  with  any 
consideration  of  the  architectural  and  en- 
gineering developments  contributed  In- 
art  and  science  to  the  advancement  of  the 
theatre  as  an  all-year  amusement  resort- 
Just  how  much  has  been  accomplished  in 
the  field  of  ventilation  and  the  cooling  sys- 
tems which  have  changed  the  entire  com- 
plexion of  the  motion  picture  theatre 
business — equipping  it  with  the  means  of 
attracting  patronage  during  summer  as 
well  as  winter  months — is  the  subject  of 
the  latest  issue  of  The  Weather  Vein,  the 
house  organ  of  the  Carrier  Engineering 
Company,  published  quarterly. 

On   the  Uses   of  Electrics 
for.  Frontal  Display 

THE  new  developments  in  electric  dis- 
play equipment  for  theatre  fronts 
are  the  subject  of  a  booklet  issued  by  the 
Flexlume  Corporation,  manufacturers  of 
signs  and  theatre  marquees.  The  booklet 
includes  a  quantity  of  illustrations  show- 
ing the  newer  designs  for  large  and  small 
theatres.  In  addition  to  their  interest  as 
illustrations  of  new  models,  the  reproduc- 
tions afford  the  theatre  man  examples  of 
the  proper  use  of  selling  lines  on  current 
and  coming  attractions  and  the  distribu- 
tion of  lettering  to  obtain  the  balance  and 
spacing  needed  to  produce  the  best  display 
effects. 


Orchestraphone  Used  With 
"Simba"  Road  Show 

SOUND  reproduction  devices  for  use 
in  connection  with  motion  picture 
presentations  have  figured  prominently  in 
new  methods  employed  in  the  so-called 
road  show  field.  "Simba,"  the  Africa  wild 
life  picture  produced  by  the  Martin  John- 
sons and  currently  playing  in  New  York 
at  the  Earl  Carroll  theatre  and  in  Chi- 
cago at  the  Woods,  has  a  complete  score 
recorded  on  discs  made  by  the  Brunswick 
companv.  The  musical  accompaniment  is 
supplied  the  Orchestraphone,  developed 
for  theatre  use. 


Showmanship  and 
Peter  Clark  Stages 

Our  greatest  showmen,  operating  our  finest  theatres, 
demand  every  modern  facility  for  producing  their 
presentations. 

Particularly  is  this  true  of  stages. 

Stages  must  now  be  all  but  human  to  meet  the  require- 
ments for  elaborate  effects  and  novelties. 

These  stages  mustjnove  and  change  form  before  the 
very  eyes  of  the  audience. 

No  matter  what  the  requirements  may  be — Peter 
Clark  can  build  the  stage. 

For  it  is  true  that  America's  most  famous  stages  have 
been  built  by  Peter  Clark. 

Our  quarter  century  of  leadership  in  stage  building— 
our  installations  in  practically  all  the  finest  theatres 
in  America — these  are  your  assurance  for  the  most 
efficient  stages  that  can  be  built  when  you  select  Peter 
Clark. 

Peter  Clark,  Inc* 

544  West  30th  Street     New  York  City 

Peter  Clark,  Inc.,  stage  rigging  and  equipment,  organ 
console  and  orchestra  lifts,  are  installed  in 
most   of   the   leading    theatres    in    the  country. 


pril    7 ,    19  28 


1 1 


When  You  Flash  This  on 

your  screen 

It  Makes  a  BIG  HIT/ 


(the  , 
IN  THIS  TH 


LAMSIDE 

Electric 

VENTILATOR 


Your  patrons  can  tell,  the  moment  they  enter  your  theatre,  whether  or 
not  you  have  a  modern  ventilating  system.  If  the  atmosphere  is  stuffy 
and  close,  they  will  hesitate  a  long  time  before  again  giving  you  their 
patronage.  But — provide  for  them,  and  tell  them  about,  the  efficient  sys- 
tem of  Lakeside  ventilation  that  creates  and  maintains  a  cool,  comfort- 
able atmosphere  through  every  minute  of  the  performance,  and  you 
may  be  sure  of  a  steady  stream  of  business. 

Aggressive  Houses  Are  Changing  to  This 
Modern  Method  of  Ventilation 

Theatres  throughout  the  country  find  that  Lakeside  Ventilators  assure 
the  best  equipment  available  today.  Their  tremendous  power,  quiet 
operation,  and  easy  installation  mean  the  utmost  in  service  with  prac- 


tically no  up-keep.  Then,  too,  a  Lakeside  costs  much  less  than  many 
of  the  complicated  cooling  and  ventilating  systems  on  the  market.  You 
take  no  chances  with  Lakeside  Equipment,  because  it  is  backed  by  a 
reliable  guarantee.  It  must  "make  good"  in  actual  service. 

Empty  Seats  Pay  No  Profits 

Competition  is  keen.  Your  theatre  must  be  modernized  in  every  way. 
You  need  an  efficient  ventilating  system,  and  the  Lakeside  has  been 
approved  by  ventilating  engineers  throughout  the  United  States.  Lake- 
side Ventilators  are  made  in  different  sizes  to  meet  every  requirement 
and,  ii  you  will  let  us  know  the  size,  capacity,  etc,  of  your  theatre,  we 
will  be  glad  to  submit  suggestions  and  quotations  without  obligation 
to  you.  Write  today  for  information. 


LAKESIDE  COMPANY,  225  Main  Street,  Hermansville,  Michigan 


"I-X-L"  electric  VENTILATOR 


1126 


Motion    Picture  News 


A  Masterpiece!    Easy  of  Operation  and 
Installation:    Fireproof,  Noiseless 


'A  child  can  operate  your  curtains  on  Vallen  Noise- 
less All-Steel  Track." 


The  Stage  Equipment  on  which  you  unquestionably 
depend  for  safe  and  successful  curtain  performance 
is  installed  in  a  remote  location,  where  it  must  func- 
tion every  day,  year  in  and  year  out, — seldom  seen, 
— should  never  be  heard.  The  use  of  Vallen  Equip- 
ment is  your  guarantee  against  hitch  or  annoyance 
of  any  sort. 

Are  you  giving  just  consideration  to  the  equipment  which 
plays  such  a  very  important  part  in  the  success  of  your  en- 
tire performance? 

If  so, — then  you  are  standardizing  on  Vallen  Noiseless  Cur- 
tain Controls  and  Noiseless  Ail-Steel  Tracks. 


Vallen  High  Speed 
Curtain  Control 


Operates  curtains  at  145  feet  per  minute. 
220  Volt,  3  Phase,  60  Cycle  Recommended. 


Operating  curtains  by 
hand  is  the  method  of 
years  gone  by.  Today  the 
pressing  of  one  button 
will  start,  stop,  or  reverse 
any  curtain,  — ■  guarantee- 
ing the  operation  of  your 
curtains  swiftly  without  a 
sound*  That's  the  pur- 
pose of  the  Vallen  High 
Speed  Control,  insuring 
the  refined  atmosphere  to 
which  any  stage  is  en- 
titled. 


VALLEN  ELECTRICAL  COMPANY 


Have  you  re- 
c  e  i  v  e  d  your 
"Quiet  Book?" 
It's  Different. 


MLLEN 

REMOTE  ELECTRIC 
CURTAIN  CONTROL 

EQUIPMENT 


225  Bluff  St. 
Akron,  Ohio 
U.  S.  A. 


R1  ELIABILIT\7  1 
HIGH  EFFICIENCY  V  * 
UNIFORM  QUALITY   R  t 
*5* 


v 
v 

-:- 


Are  Characteristics  of 


CARBONS 
HUGO  REISIN 

11  BROADWAY 


G  E  R 

NEW  YORK 


^  *  ^*  '^'^  ^J** 


Advertising 

in  the 
Showman 
Pays 

IB 


James  R.  Cameron  Publishes 
New  Book  on  Projection 

JAMES  R.  CAMERON'S  new  fourth 
edition  of  Motion  Picture  Projection 
is  the  most  complete  that  has  come  from 
this  well  known  and  widely  read  authority 
on  the  subject.  In  the  past  five  years  there 
have  been  many  new  developments  in  the 
technical  field  of  industry,  and  many  new 
projection  devices  introduced  on  the  mar- 
ket. Many  of  the  most  important  devel- 
opments have  been  so  recent,  compara- 
tively, that  earlier  books  afford  no  refer- 
ence whereby  the  projectionist  can  be 
guided  to  a  thorough  understanding  of 
vital  factors  affecting  the  craft. 

The  Vitaphone  and  Movietone  installa- 
tions are  of  fairly  recent  development,  and 
the  complete  manner  in  which  these  in- 
stallations are  treated  in  the  new  volume 
prepared  by  Mr.  Cameron  in  itself  con- 
stitutes an  important  feature  in  recom- 
mending the  work  for  the  reference 
library  of  the  student  and  the  active  study 
of  the  projectionist. 

The  various  projection  terms,  the  fun- 
damentals of  electricity  as  applied  to  pro- 
jection, the  use  of  rheostats,  transformers, 
and  are  controllers,  light,  lenses  and 
screen  charts,  diagrams  of  projecting  ma- 
chine construction,  types  of  projectors 
(both  professional  and  amateur)  fuses, 
carbons,  high  intensity  arc  lamps,  the  new 
high-low  lamps,  reflector  arcs,  spotlights 
and  effect  projectors,  projection  room 
equipment,  heating  and  cooling  of  thea- 
tres, curtain  controls,  motor  generators, 
motors  and  their  troubles ;  these  are  only 
a  few  of  the  many  subjects  covered  and 
written  abont  in  a  way  that  is  readily  un- 
derstandable by  managers  as  well  as  pro- 
jectionists. 

One  can  gain  an  idea  of  the  comprehen- 
sive scope  of  the  book,  from  the  fact  that 
it  contains  1280  pages  of  text  matter  and 
over  550  illustrations,  the  book  weighs 
over  3^2  lbs.,  making  it  the  largest  book 
published  on  this  subject. 

Loew's  Indianapolis  House 
Reopens  With  New  Policy 

T  OEW'S  Palace  theatre  in  Indianapo- 
^  lis  opened  on  March  3rd  with  gala 
festivities.  The  theatre  had  been  redeco- 
rated at  a  cost  of  $500,000  and  inaugu- 
rated a  policy  of  continuous  shows  of  pro- 
grams including  pictures,  stage  presenta- 
tion, band  acts,  and  a  pit  orchestra  for 
special  overtures. 

The  house  is  located  on  Pennsylvania 
street  and  was  given  a  big  welcome  by  the 
Pennsylvania  Street  Business  Association 
in  page  ads  in  all  the  daily  newspapers 
and  in  the  distribution  of  25,000  mailed 
cards  calling  attention  to  the  opening. 

The  Palace  house  manager  is  Howard 
W.  Foreste,  formerly  of  Reading,  Pa. 
Teddy  Joyce,  formerly  of  the  Capitol, 
New  York,  is  master  of  ceremonies  and 
in  charge  of  the  band  during  stage  pre- 
sentations. Emil  Seidel  directs  the  con- 
cert orchestra. 


April    7,  1928 


1127 


Instantaneous  Control 
with  the  Utmost  Ease 

KLIEGL  leads  again  with  new  ideas  in 
spotlight  design — centralizing  all  con- 
rols  conveniently  at  the  rear  of  the  hood, 
providing  for  speedy  and  easy  operation, 
with  the  fine  balance  and  flexibility  that  has 
always  been  characteristic 
of  Kliegl  spotlights. 


Referring  to  figures  in  above  illus- 
tration: (I)  curtain  shutter  control; 
(2)  iris  shutter  control;  (3)  color  frame 
controls;  (4)  arc  focus  control;  (5)  arc 
length  control;  (6)  beam  control: 
(7)  wing  lock  nut. 


For  a  detailed  description  write  for  Bulletin  No.  I 


Universal  Electric  Stage  Lighting  Co.,  inc. 
321  West  50th  Street 

N  EW  YORK,  N  Y. 


NUMBERED    PRUNTING    OF   ANV  MMD 
AT    LOWEST     MARKET  PRICES. 


Aui^micTickeiRegisterGdrporaiion 


'jew  Jb/riCC/rrM 

m 


Why  Pay  Drug  Store  Prices 
for  Ventilating  Equipment? 


Solid  Steel  Disc  Center,  Hyatt  Roller  Bear- 
ings, Rigid  Square  Frames  Light  Weight  and 
Light  Running,  Send  for  Bulletin  No.  159  and 
Trade  Discounts,  Use  Attached  Coupon. 

THIRTY-SIX  YEARS'  EXPERIENCE  in  building 
Air  Moving  Machinery  and  installing  Ventilating 
Apparatus  is  at  your  disposal  for  the  asking. 
SEND  YOUR  PLANS  and  I  will  send  you  Specifica- 
tions for  your  requirements.  I  will  sell  you  the 
BEST  FANS  Built  in  this  Country  at  Commercial 
Prices.  I  will  instruct  you  WHERE  and  HOW  to 
BUY  the  necessary  Motors  at  FIRST  COST. 

Your  local  sheet  metal  worker  or  carpenter  can 
assemble  and  erect  a  cooling  system  from  the 
Plans  furnished  as  well  as  it  can  be  done  by  men 
sent  hundreds  of  miles  to  do  this  work,  whose  time 
and  expenses  YOU  HAVE  TO  PAY,  and  very 
often  you  get  an  inferior  installation  for  which 
you  pay  double. 

Our  equipment  is  installed  in 
theatres  throughout  the  country. 


1886 


1928 


JAMES  M.  SEYMOUR 

NEWARK  NEW  JERSEY  U.  S.  A. 

MAIL  THIS  COUPON  NOW! 

JAMES  M.  SEYMOUR, 
Newark,   New  Jersey, 

Please  send  me  prices  and  details  on  your  ventilating  apparatus. 

Name   

Theatre   

Address   


1128 


M o t i o n    Picture    N c w s 


Library  Cooperation  and 
How  It  Is  Developed 

(Continued  from  Page  1114) 

A  "King  of  Kings"  bookmark  was  pre- 
pared listing  books  as  follows : 

Lives  of  Christ — -"Jesus  of  Nazareth" 
(Barton)  ;  "Life  and  Teachings  of  Jesus" 
(Bosworth)  ;  "Life  of  Christ"  (Farrar)  ; 
"Christ  the  Son  of  God"  (Fouard)  ; 
"Jesus  of  History"  (Glover)  ;  "Life  of 
Jesus  of  Nazareth"  (Rhees)  ;  "Life  of 
Jesus"  (Renan). 

Characters  in  the  Photoplay — "These 
Twelve"  (Brown)  ;  "Training  of  the 
Twelve"  (Bruce)  ;  "Greater  Men  and 
Women  of  the  Bible"  (ed.  Hastings). 


Christ  in  Poetry — "Poet's  Life  of 
Christ"  (Ault)  ;  "Christ  in  the  Poetry  of 
Today";  "The  Radiant  Tree"  (Wilkin- 
son). 

Christ  in  Drama — "The  Upper  Room" 
(Benson)  ;  "Saint  Claudia"  (Goold)  ; 
"Jesus"  (Ehrmann)  ;  "The  Rock— Simon 
Peter"  (Hamlin);  "The  Terrible  Meek" 
(Kennedy)  ;  "The  Dark  Hour"  (Mar- 
quis) ;  "The  Trial  of  Jesus"  (Masefield). 

The  Holy  Land  and  the  Holy  City — 
"Holy  Land"  (Hichens)  ;  "The  Svrian 
Christ"  (Rhibany)  ;  "The  Spell  of  the 
Holy  Land"  (Bell)  ;  "Out  of  Doors  in  the 
Holy  Land"  (Van  Dvke)  ;  "Archaeology 
in  the  Holy  Land"  (Handcock)  ;  "A  Pil- 
grimage to  Palestine"  (Fosdick)  ;  "Hill- 
top in  Galilee  (Speakman)  ;  "Springtide 
in  Palestine"  (Harry). 


The  Grandeur  That  Was  Rome — "His- 
tory of  Rome"  (Book)  ;  "The  Grandeur 
That  Was  Rome"  (Stobart);  "Life  in 
the  Roman  World"  (Tucker)  ;  "The 
Jews  Under  the  Roman  Rule"  (Morri- 
son). 

At  the  foot  of  the  bookmark  in  a 
"frame"  is  the  acknowledgment  "Printed 
by  the  courtesy  of  Pathe  and  The  Ohio 
Theatre  Presenting  The  King  of  Kings." 

Ten  thousand  of  these  bookmarks  were 
distributed  in  the  various  libraries  of  the 
Cleveland  public  library  system  and  thou- 
sands more  in  the  Ohio  theatre.  Exhibit- 
ors who  show  this  article  to  their  local 
libraries  will  have  no  difficulty  in  effect- 
ing a  tieup.  Be  sure  to  call  attention  to 
the  list  of  books,  as  these  will  save  libra- 
ries a  great  deal  of  work.  The  lists  used 
will  not  be  the  same  in  all  libraries,  since 
all  do  not  have  quite  the  same  books  but 
the  lists  here  given  are  valuable  as  a  work- 
ing basis  in  compiling  others. 

"Quality  Street"  provides  an  abundance 
of  stills  excellent  for  library  use.  This  is 
a  film  ideal  for  library  cooperation.  The 
book  connections,  limited  for  the  most 
part  to  the  works  of  J.  M.  Barrie,  are  not 
as  numerous  as  one  could  wish  but  they 
are  good — and  most  libraries  are  well  sup- 
plied with  Barrie  material. 

An  exhibit  on  a  bulletin  board  just  in- 
side to  the  Main  Cleveland  Public  Library 
bore,  under  the  "Quality  Street"  sign,  the 
sentiment:  "Bide  a  Wee  and  'Barrie' 
Awhile."  The  literature  andfiction  divi- 
sions arranged  displays,  as  did  also  many 
of  the  stations  and  county  libraries.  The 
film,  in  itself  and  because  of  the  book 
connections  and  the  beautiful  stills,  mer- 
ited a  show-case  exhibit  but  none  .was 
arranged  for  the  reason  that  no  advance 
screening  was  obtained  for  librarians  to 
approve  the  film.  This  advance  view  of 
the  film  is  in  many  cases  essential  if  the 
Cleveland  Library  is  to  cooperate  with  a 
film;  only  in  this  way  can  the  picture's 
connecting  books  and  appropriateness  for 
cooperation  be  learned  in  due  season. 

It  seemed  a  pity,  in  view  of  the  film  and 
the  appropriateness  of  its  subject  to 
library  cooperation  that  "West  Point" 
does  not  have  connecting  books  in  greater 
numbers.  A  public  library  does  not  will- 
ingly create  a  demand  for  books  which 
are  too  popular  to  be  available  or  which 
are  non-existent.  However,  the  Cleveland 
public  library  arranged  three  <fisp!ays 
during  the  first  run  of  this  film,  in  the 
sociology,  literature  and  fiction  divisions. 

Sociology  used  stills  272,  100,  18,  291. 
83,  80,  and  128;  literature  used  107,  187, 
40,  99  and  14,  and  the  fiction  division  used 
15,  124  and  77.  Some  of  the  books  fea- 
tured were  "The  Plattsburg  Movement" 
(Perry)  ;  "Building  of  an  Army"  (Dick- 
inson) ;  "West  Point"  (Richardson)  ; 
"History  of  the  United  States  Army" 
(Ganoe)  ;  "The  Profession  of  Arms" 
(Colby)  ;  "West  Point  Yearling";  "Win- 
ning His  Way  to  West  Point"  and  "A 
West  Point  Lieutenant"  (Malone)  ; 
"Cadet  Days"  (King).  The  press  sheet 
of  the  films  contains  directions  as  to  how 
to  honor  the  flag ;  these  were  clipped  and 
posted  with  one  exhibit. 


April    7,  1928 


112'; 


Simplicity  Standardization  Flexibility 

Complete    Control    With    One    ALL    MASTER  SWITCH 


Your  lighting  control  is  worth 
your  study,  for  it  means,  if  the  @ 
Major  System  is  selected,  a  bigger, 
better  show  with  more  box  office 
value. 


Send  for  the  new  book  on  Theater  There  is  an  engineer  in  each  district 
Lighting  Control.  Free  —  simply  office  to  answer  all  questions.  Call 
send  your  name.  him  in. 

&rank  iSidam 

ELECTRIC  COMPANY 

ST.  LOUIS 


DISTRICT  OFFICES 


Atlanta,  Ga. 
Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Charlotte,  N.  C. 
Chicago,  111. 
Cincinnati,  Ohio 


Cleveland,  Ohio 
Dallas.  Texas 
Denver,  Colorado 
Detroit,  Michigan 
Jacksonville,  Fla. 
Kansas  City,  Mo. 
Los  Angeles,  Calif. 
Memphis,  Tenn. 


Minneapolis,  Minn. 
Montreal,  Que. 
New  Orleans,  La. 
New  York  City,  N.  Y. 
Omaha,  Nebr. 
Philadelphia,  Pa. 
Pittsburgh,  Pa. 


San  Francisco,  Calif. 
Seattle,  Wash. 
Tampa,  Fla. 
Toronto,  Ontario 
Vancouver.  B.  C. 
Walkerville,  Ontario 
Winnipeg,  Man. 


mericarb 
Tffeatre 


Stage  Settings— Draperies 
Built  and  Painted  Scenery 
Asbestos  Curtains 
Rigging 


V 

EXCELLENT 

PI 

LOW 

WORKMANSHIP 

■novelty! 

m  /TPNir  m 

COST 

340  West  41st  St. 

IVTUDIO/7 

New  York  City 

BUIIT  On  MERIT 

FOR  SOUTHERN  THEATRE  ORGANS 
Architects  Specify  Evenheeters 

Architects  all  through  the  South  realize  the  neces- 
sity of  protecting  the  theatre  organ  not  so  much 
against  cold  alone  but  against  dampness  as  well. 
Proximity  to  the  ocean,  sieges  of  damp,  cold  weather 
and  seasons  of  rain  makes  Evenheeters  a  necessity. 

Not  only  do  Evenheeters  warm 
your  theatre  organ  to  any  desired 
temperature  but  they  maintain 
that  temperature  throughout  the 
whole  organ  chamber. 

To  all  architects  we  ask  an  op- 
portunity of  explaining  why 
Evenheeters  are  the  only  type 
organ  heater  that  can  heat  the 
organ  chamber  correctly  and  why 
nationally  known  architects  as 
Walter  Ahlschlager,  Rapp  &  Rapp 
and  Eberson  &  Eberson  endorse 
and  specify  Evenheeters  for  all 
the  organ  chambers  they  plan. 

CRAMBLET  ENG.  CORP 


286-288  Milwaukee  St. 


Milwaukee,  Wit. 


1130 


Motion    Picture  News 


THE  PERFECTION 

HAS  SOLVED  THE 
RHEOSTAT  PROBLEM 

For  Most  Theatres 
It  Will  Do  the  Same  for  You 


Sold   by   Your   Supply  Dealer 

HOFFMANN  &  SOONS 

387  FIRST  AVE.  NEW  YORK  CITY 

Contracting  Electrical  Engineers 
Moving   Picture    Theatre   Electrical  Specialists 


Merchandising  Amusement  at  Community  Theatres 
Through  Local  Contact  and  Education 


By  William  H.  McLaughlin 

(Continued  from  page  1103) 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


displeased  by  the  noise  and  disturbance  of 
the  younger  element,  they  will  go  else- 
where and  you  can  never  get  them  back. 

To  sum  it  all  up,  this  business  is  no  dif- 
ferent than  any  other  retail  business.  You 
are  selling  amusement  across  the  foot- 
lights, instead  of  merchandise  across  the 
counter,  and  what  is  the  most  important 
factor  in  the  sales'  end  of  any  business. 
After  all  there  is  no  asset  of  business  bet- 
ter than  the  personal  touch.  The  tendency 
of  business  today  is  too  mechanical,  too 
soulless.  That  man  is  on  the  surest  road 
to  success  who  injects  his  personality  into 
bis  business.  Get  out  of  your  office,  get 
from  behind  your  mahogany  desk  when 
your  customers  are  in  your  place  of  busi- 
ness, the  theatre.  Friendliness  is  the  great 
overlooked  asset  in  business. 

Business  is  a  human  thing,  made  up  of 
human  beings  and  the  calibre  and  person- 
ality of  the  men  and  women  in  any  busi- 
ness or  profession  will  pretty  much  de- 
termine its  success.  There  is  a  cash  value 
of  personality  in  business. 

Instead  of  spending  a  great  deal  of  time 
figuring  ways  and  means  with  which  to 
fight  the  producer  and  distributor,  spend 
some  time  in  developing  the  right  attitude 
toward  your  merchandise.  Your  indif- 
ferent advertising  and  listless  attitude  to- 
ward your  own  merchandise  will  reduce 
the  customer's  estimate  to  the  level  of 
your  own  indifference. 

With  all  the  selection  of  stories  and 
casts,  with  the  experts  in  exploitation,  the 
standardization  and  efficiency  in  other  de- 
partments in  this  industry,  the  people  who 


meet  the  public  (the  exhibitor)  are  re- 
sponsible for  the  final  reputation  of  this 
business. 

Personality  is  the  sum  total  of  your 
daily  conduct,  which  causes  people  to  like 
or  dislike  you,  which  causes  them  to  re- 
spect you  or  not  to  respect  you,  which 
causes  people  to  place  confidence  in  you, 
or  not  to  place  confidence  in  you. 

What  is  the  deciding  factor?  In  the 
final  analysis  other  things  being  near 
equal,  people  are  going  to  spend  their 
money  where  they  like  the  men  and 
women  with  whom  they  are  doing  busi- 
ness. One  thing  is  certain — they  will  not 
spend  their  money  in  any  place  of  busi- 
ness where  they  do  not  like  the  men  or 
women. 

Your  best  advertisement  is  a  satisfied 
customer.  Your  patrons  appreciate  the 
same  thing  in  the  conduct  of  your  busi- 
ness that  they  see  unfolded  in  the  story 
on  the  screen.  They  want  the  human 
touch  and  anything  that  can  redeem  busi- 
ness and  make  it  more  human  is  neces- 
sary. 


Publishes  Own  Paper  When 
Editors  Bar  Publicity 

When  Calgary,  Alberta,  newspapers 
shut  down  on  news  readers  and  illustra- 
tions for  current  attractions  at  the  local 
theatres,  John  Hazza,  manager  of  the 
Capitol  Theatre,  Calgary,  for  many  years 
decided  to  compete  with  the  dailies  by 
entering  the  publishing  business  himself. 


LOBBY  FRAMES 
TICKET  BOOTHS 
MIRRORS 


WE  MANUFACTURE 
AND 
SELL  DIRECT 
TO  YOU 

ASK  ANY  PROMINENT 
EXHIBITOR 


WRITE 
FOR 
CATALOGUE 
OR 

REPRESENTATIVE 


LOBBY  DISPLAY 
FRAME  CORP. 

723-7th  Ave. 
N.  Y.  C. 


UNIFORMS  Mil  COSTUMES  s^iasi  BROOKS  SVS 


April  7 


19  28 


1131 


"SATISFIED   USERS   SPELL  SUCCESS" 

1 

FOR  BEST  SCREEN  RESULTS 

b TAB  I L ARC 

MOTOR  GENERATOR 

STABILARC  MOTOR  GENERATOR  has 
been  subjected  to  every  conceivable  duty  in 
service  and  test  by  the  UNIVERSITY  of 
BRITISH  COLUMBIA  in  VANCOUVER 
with  perfect  satisfaction  since  1925. 


AUTOMATIC  DEVICES  CO. 

739  HAMILTON  ST.  ALLENTOWN,  PA. 


ALSO  MANUFACTURERS  OF 
A  D.  C.  AUTOMATIC  CURTAIN 
CONTROL  AND  ROLL  E-Z  TRACK 


Hot 

days 

are 


com' 

ing.  Put  cool,  refreshing 
Typhoon  Breezes  on 
the  job.  They  cost 
nothing  because  they 
pay   for  themselves. 

Write  for  Booklet  3 

Typhoon  Fan  Company 

345  W.  39th  Street  New  York,  N.  Y. 

Offices  in  Principal  Cities 


Styles  Change-  ,jp%% 
The  World  Moves/  II 


THE  SERVICE  COMPANY  WHICH  SUPPLIES  YOU 
A  TRAILER.  ON  EVERY  FEATURE^^ 


Today  the  theatres  are 
few  that  do  not  use 
AD-VANCE  SERVICE 


NOVEL- 
ORIGINAL  - 
NG  ~~  DIFFERENT 


LOEWS.  Inc.  AND  OTHER 
EXHIBITORS  STATE  OUR 
SERVICE  IS  EXCEPTIONAL 
--OUR  TRAILERS 
BUSINESS-GETTERS. 


ADVANCE  TRAILERS 

represent  an  institution  — 

THE  PRESS  SHEET  OF  THE  SCEEEN 
729  Seventh  Ave  f  845  S.Wabash  Ave 


COMPLETE  SERVICE 
SUPPLIED  YOU  AT  A 
SAVING  OF  OVER 
*  150.00  A  YEAR 
COMPARED  TO  OTHERS 


NEW  YORK.  CITY 


^jrom  the  standpoint  of  Showmanship —of Patronage 
J~  of  Price  —  uHd-vance^railers  fit  logically  into 
the  order  of  things  for  your  theatre. 

CAN  YOU  AFFORD  TO  DELAT  LONGER? 


CHICAGO 


AD-VANCE  TRAILER  CORP., 
729  Seventh  Avenue,  N.  T.  0. 
Gentlemen: 

Without  obligation  on  my  part  please  send  me  further 
details  regarding  ADVANCE  SERVICE. 

Namo    (Theatre) 

Address   City   State   


1132 


Motion    Picture  News 


Dri\re  Stimulates  Patronage 
of  Home  Town  Theatre 

A  "get  the  habit"  campaign  designed 
to  promote  patrongage  of  the"  local  the- 
atre and  counteract  a  growing  tendency 
of  people  in  a  small  town  to  do  their  pic- 
turegoing  at  a  nearby  large  city,  is  the 
method  which  has  attained  success  for 
Richard  L.  Moss,  manager  of  Block's 
Hawthorne  theatre,  Hawthorne,  N.  J. 

Hawthorne  is  located  two  miles  from 
Paterson,  where  there  are  four  large 
picture  houses.  The  Hawthorne  is  a  new 
theatre,  and  he  people  were  accustomed  to 
go  to  Paterson  and  there  attend  the  shows 
at  the  larger  houses. 


"To  offset  this,"  says  Moss,  "I  started 
a  'Get  the  Habit'  drive.  I  had  posters  and 
streamers  reading  'Get  the  Habit — Go  to 
Block's  Hawthorne  Theatre.'  These  were 
posted  prominently  in  store  windows  and 
on  front  of  the  theatre.  I  also  featured 
the  catchline  in  the  programs  and  in  the 
newspaper  advertisements,  and  induced  a 
majority  of  the  local  merchants  to  insert 
my  catchline  in  their  ads.  The  campaign 
showed  quick  results  and  business  started 
to  improve  almost  immediately. 

"I  followed  this  up  and  with  the  intro- 
duction of  spedial  nights — hooking  up 
with  a  college  fraternity  for  'The  College 
Hero'  engagement,  for  example.  For  the 
College  Night  I  decorated  the  front  with 
pennants  and  members  of  the  fraternity 


cooperating  with  the  house  assembled 
outside  and  sang  some  college  airs  to  the 
accompaniment  of  a  uke.  This  stunt  was 
followed  by  the  use  of  a  laughing  record 
on  a  phonograph  installed  in  the  lobby 
for  a  display  on  'The  Gay  Retreat,'  and 
a  mystery  prologue  for  'The  Cat  and  the 
Canary.'  " 

Rialto    Reaches    Peak  for 
Opening  Day  Receipts 

While  almost  every  new  attraction  that 
has  played  the  Rialto  theatre  in  New 
York  since  its  conversion  to  a  long-run 
policy  has  delivered  a  gross  return  greater 
than  the  previous  record,  the  figure  at- 
tained by  "The  Legion  of  the  Con- 
demned," current  feature,  on  its  first  two 
days  is  believed  by  Publix  officials  to 
represent  the  maximum  capacity  of  the 
house  irrespective  of  the  demand  for 
seats. 

"The  Legion  of  the  Condemned"  drew 
more  than  22,000  people  to  the  Rialto 
over  its  first  Saturday  and  Sunday  and 
thereby  bettered  by  $2,000  all  previous 
records. 

While  there  is  great  enthusiasm  on  the 
part  of  the  Publix  officials  over  the  at- 
traction value  of  this  picture,  which  is  ex- 
pected to  set  a  long  run  mark  for  itself  at 
the  Times  Square  house,  the  theatre's  pol- 
icy is  credited  with  having  developed  a 
following  and  prestige  which  importantly 
affects  new  openings.  The  Rialto  consist- 
ently has  operated  on  a  long-run  basis 
with  a  succession  of  outstanding  pictures 
and  has  presented  them  at  popular  prices. 
No  elaborate  supporting  bills  are  offered 
with  the  features,  the  program  usually 
consisting  of  the  feature,  a  news  reel  and 
an  overture  by  the  orchestra. 


"Moving   Stills"  Displayed 
in   Window  Attractor 

Manager  J.  P.  Harrison  made  excellent 
use  of  a  vacant  store  in  the  heart  of  the 
business  district  for  a  window  stunt  on 
Harold  Lloyd  in  "Grandma's  Boy,"  play- 
ing at  the  Publix  Victory  theatre,  Waco, 
Texas. 

A  cut-out  head  of  Lloyd  with  the  eyes 
carved  out  was  the  only  object  apparently 
visible  from  the  outside  as  the  window 
was  air  brushed  with  the  exception  of  that 
portion  showing  the  Lloyd  cut-out. 

Signs  on  the  outside  of  the  window  on 
either  side  of  the  cut-out  inside  read, 
"Take  a  Real  Look — It's  Free"  and 
"Free  !  Moving  Pictures  of  Harold  Lloyd 
in  GRANDMA'S  BOY." 

By  peering  into  Lloyd's  eyes  you  could 
see  moving  stills  of  Grandma's  Boy. 
Here's  how  it  was  done :  Taking  a  large 
circular  piece  of  beaverboard  on  which 
were  pivoted  four  stills  from  the  picture, 
this  disc  was  made  to  revolve — producing 
the  moving  pictures.  By  pivoting  the 
stills  on  disc,  they  swung  straight  up  and 
down  at  any  position. 


Put  SAFETY 

in  your  Box  Office . 


SAFETY  in  your  Box  Office  as  well  as  in  your 
bank  is  essential  in  these  days  of  daring 
holdups  and  safe-cracking  activities. 

The  unprotected  receipts  of  your  evening's 
performance  is  a  lure  for  outlaws.  Protect 
yourself  and  your  business  by  means  of  similar 
security  to  that  used  by  your  bank — the  York 
Safe. 

There's  a  York  Burglary  Chest  made  especially 
for  theatres — scientifically  designed  to  meet 
theatre  requirements. 

Write  today  for  complete  information 

York  Safe  and  Lock  Company 


Factory  and  Principal  Office :  York,  Pa. 


New  York 
Baltimore 
Boston 
Houston 


Chicago 
Philadelphia 
Seattle 
Washington 


Tampa 
St.  Louis 
Cleveland 
Los  Angeles 


San  Francisco 
New  Haven 
Detroit 


April    7  .    19  2  S 


11. u 


Of  Course  You  Are  Interested-^ 

In  lower  current  costs.  In  easier  operation.  In  a  more  constant  control. 

In  the  better  projection  of  your  pictures. 

The  TRANSVERTER 

gives  you  these  results  regardless  of  the  type  of  equipment  you  are  using? 

There  is  a  Transverter  to  meet  every  projection  need — one  that  will  operate  quietly 
and  efficiently  for  years  with  a  minimum  of  attention. 

"If  you  show  pictures  you  need  the  Transverter" 

Send  for  our  literature.  Tell  us  the  type  of  your  equipment  and  we  will  prescribe 
for  you  the  size  and  kind  of  Transverter  that  will  give  you  ideal  results. 

Distributed  in  U.  S.  A.  by  The 
National    Theatre    Supply  Co. 


THE  HERTNER  ELECTRIC  COMPANY 


1900  W.  112th  St. 


CLEVELAND,  OHIO,  U.  S.  A. 


AND  NOW.' 

The  Gallagher  Mobile 
Stage  Orchestra  Lift 

W  rite  for  Particulars 

GALLAGHER  ORCHESTRA 
EQUIPMENT  COMPANY 
616  W.  Elm  St.,  Chicago,  111. 

West  Coast  Office:  1487  W.  Washington  Boulevard,  Los  ingeles 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2-color  Program,  all  Features  writ- 
ten up  for  you,  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

THE  DERBY  PRESS 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 

Jostph  Hoover  €t  Sons  Company 

Market    and   49th   Sts..   Philadelphia,  Pa. 


Wonderful  ISEW  Feature 

Supreme  Turbo  Air-washing  Unit,  wuh  electric 
motor  built  in.  Operates  from  any  electric  light 
socket.  Creates  a  foggy  water-mist,  amazing  and 
positive  in  cooling-power,  which  gives  you — 


For  YOUR  Theatre 

Put  a  "Washed  Air*'  sign  on  your 
theatre — a  permanent  feature  at- 
traction. Get  the  crowds.  Make  your 
theatre  the  coolest  place  in  town.  No 
other  system  comes  near  the  Supreme  in 
effectiveness  and  operating  efficiency. 

Remember,  it  actually  washes  the  air — 
by  means  of  a  foggy  water-mist.  Gives 
the  same  results  as  the  big  expensive 
cooling  systems  used  in  big  city  theatres. 
Yet  the  cost  is  very  moderate.  It  will 
more  than  pay  for  itself  the  first  summer. 


Absolutely  Noiseless 

Phantom  view  showing  our  6-ft.  all-steel  cooling 
blower  and  multibladc  wheel. 

This  blower  is  an  engineering  triumph — the  multi- 
bladc wheel  is  precisely  balanced,  and  the  shaft 
and  bearings  are  so  true  that  there  is  absolutely  no 
noise  or  vibration. 

Send  l lie  coupon  for  complete 
information   anil  prices 

SUPREME 

HE  ITER  &  \  l  \  I  II  VI IV.  CORP. 
St.  Louis,  U.  S.  A. 

Supreme  Heater  &  Ventilating  Corp., 

1016  Pino  St.,  St    Louis.  Mo.  N 

Send  me  complete  information  regarding 
the  New  Supreme  Oooling  and  Air-Washing 
System. 

Name   

Address   


■ 


1134 


M  o  t  ion    Picture  News 


Most  Effective 
and  Economical 
Methods  of  Getting 
Color  in  Signs 

by  hoods  of  natural  colored  glass. 
They  show  brilliant  color  in  a 
beautiful  array  of  colors,  are  easily 
cleaned,  and  cost  far  less  than  arti- 
ficially colored  lamps. 


Color 
Hoods 


FULL  AND  HALF  TYPES 
for  S14-A17-A19-A21  Bulbs 
(Full  Hoods) 

cover  the  entire  lamp.  Snap  over 
the  lamp  and  are  securely  held  by 
a  strong, .  non-corrosive,  phosphor 
bronze  spring,  yet  are  easily  put  on 
or  taken  off  with  one  hand,  as  pic- 
ture shows.  Standard  colors  are: 
Ruby,  Green,  Amber,  Blue,  Daylo 
Blue,  Canary. 


Half  Hoods 


supply  a  demand  for  hoods  that  re- 
flect part  of  the  light  back  on  the 
sign  surface.  They  fit  snugly  on 
the  lamp.  Made  in  seven  colors 
and  four  sizes. 


J%&>  Flashers 

for  on  and  off,  traveling  borders, 
spelling  and  various  effects,  stand- 
ard equipment  for  sign  manufac- 
turers, engineers,  contractors  and 
lighting  companies  for  over  20 
years. 

Insist  If     it's  "Motion 

on  RECO  and    Color"  you 

the  "tried  want,  get  in  touch 

and  true"  with  us. 


ELECTRIC  COMPANY 

2628  W.  Congress  St.  Chicago 
Sold  by  all  Branches  of  the 

E.  E.  FULTON  CO. 


Index  of  Advertisers 

and  Information  Request  Blank 

The  following  list  of  advertisers  in  the  April  Showman  has  been 
prepared  for  the  convenience  of  readers  and,  while  compiled  with 
the  greatest  of  care  to  make  it  correct,  it  cannot  be  guaranteed 
against  possible  errors  or  omissions. 


Adam  Electric  Co.,  Frank   1129 

Ad-Vance  Trailer  Corp   1131 

American  Seating  Co   1121 

Arctic  Nu-Air  Corp   1109 

Automatic  Devices  Co   1131 

Automatic  Ticket  Register  Corp.  1127 

Bausch  &  Lomb  Optical  Co   1 135 

Brandt  Automatic  Cashier  Co..  .  1123 

Brenkert  Light  Projection  Co..  .  1 122 

Brooks  Costume  Co   1130 

Derby  Press,  The   ll33 


International  Projector  Corp..  .  . 

Kliegl  Bro.   Universal  Electric 
Stage  Lighting  Co  

Lakeside  Co  

Lidseen,  Inc.,  Gustave  

Lobby  Display  Frame  Co. ...... 


Fulton  Co.,  E.  E. 


1107 


Markus  Agency,  The  Fally.  .  . 

National  Screen  Service  

National  Theatre  Supply  Co. . . 

Netschert,  Inc.,  Frank  

Novelty  Scenic  Studios  


Cameron  Publishing  Co   1136 

Carrier  Engineering  Corp   1105 

Clark,  Inc.,  Peter   11 24 

Clinton  Carpet  Co   1137 

Cramblet  Engineering  Corp   1129 

Cutler-Hammer  Mfg.  Co   11 16 

Gallagher  Orchestra  Equipment 

Co   1133 

Hart  Mfg.  Co.,  The   1106 

Hertner  Electric  Co.,  The   1133 

Heywood- Wakefield  Co   11 17 

Hoffmann  &  Soons   1130 

Hoover  &  Sons  Co.,  Joseph.  ...  11 33 


Reisinger,  Hugo  

Reynolds  Electric  Co  

Rockbestos  Product  Corp. 


Seymour,  James  M  

Supreme  Heater  &  Ventilating 
Corp  

Theatre  Ad  Mat  Service,  Inc. .  . . 
Typhoon  Fan  Co  

Vallen  Electrical  Co  

Ward  Leonard  Electric  Co  


York  Ice  Machinery  Corp. 
York  Safe  &  Lock  Co..  .  . 


118 


127 

125 

135 
130 

130 

135 
no 

135 
129 

126 

134 

090 

127 

133 

128 
131 
126 

125 

1 12 

132 


INFORMATION  REQUEST  BLANK 

Showman  Service  Bureau 
Motion  Picture  News 
729  Seventh  Ave. 
New  York  City 

Please  obtain  for  me  without  obligation  additional  information 
in  connection  with  the  advertisements  or  articles  appearing  in  the 
April  issue  of  The  Showman. 

(insert  above  name  of  advertiser  or  title  of  article) 

Name  

Theatre  

Street  

City  &  State  


April    7,    19  28 


1! 


LIST  PRICES 


Lidseen  PiRF  Oilers 


GUN 

METAL  FINISH 

Engineers' 

Machinists'  and  Millwrights 

Oilers 

Size 

Dia. 

Height 

Length 

Dozen 

No. 

can 

can 

can 

Spout 

4  " 

Price 

6 

H  P«nt 

2  " 

$  8.50 

7 

H  Pint 

SH" 

2  " 

5M" 

8.50 

10 

V2  Pint 

3H" 

2^" 

5H" 

9.00 

HEAVY  COPPER  PLATED 

2  " 
2  " 
2H" 


APPL1E0  FOB 


$10.00 
10.00 
10.50 


Used  exclusively  for 

MOTION  PICTURE  PROJECTORS 
OR  EQUIPMENT 

SOLD  AT  ALL  BRANCHES  OF 

E.  E.  FULTON  CO. 


Testing  the  Lens 

All  but  one  of  the  aberrations  described  in  the  last 
issue  may  afflict  the  photographic  lens  with  which 
the  picture  was  made.  In  projecting  film  it  is  often 
difficult  to  determine  whether  the  fault  lies  in  the 
projection  lens  or  in  the  photographic  lens.  Chroma- 
.  tic  aberration  is  the  exception;  color  fringes  on  the 
screen  are  due  only  to  the  projection  lens. 

In  no  moving  picture  does  the  film  run  through  the 
film  gate  absolutely  flat  but  always  buckles  and  flut- 
ters more  or  less  due  to  heat  and  other  conditions,  so 
that  the  quality  of  the  screen  image  is  constantly 
changing. 

For  these  reasons  it  is  much  better  to  test  the  lens 
with  a  stationary  target  which,  because  of  the  heat  in 
the  film  gate,  best  takes  the  form  of  a  thin  sheet  of 
metal,  perforated  with  small  holes.  This  should  be 
absolutely  Hat  and  if  it  has  buckled,  in  time,  due  to 
heat,  it  must  be  flattened  again.  The  metal  being 
perfectly  opaque  and  the  holes  being  perfectly  trans- 
parent yield  a  maximum  degree  of  contrast  which 
is  constant  for  any  test.  It  is  only  by  means  of  a 
target,  such  as  the  one  described,  that  a  fair  compari- 
son can  be  made  between  several  different  lenses. 

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M  o  t  i  o  n    Picture  News 


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MOTION  PICTURE 
PROJECTION 

By  JAMES  R.  CAMERON 
1280  PAGES    INTRODUCTION  BY  S.  L.  ROTHAFEL  (ROXY)  550  Illustrations 

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in  the  library  of  everyone  interested  in  motion  picture:?. 
The  price  is  not  a  criterion  of  its  worth. 

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authority  on  the  subject. 

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A  notable  publication — Motion  Picture  Projection  by 
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L.  M.  TOWNSEND,  Projectionist  in  Charge, 
Eastman  Theatre,  Rochester 

Every  projectionist,  whether  he  be  located  in  the  largest 
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Picture  Projection. 


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April    7 ,    19  2  8 


1141 


French  Suspend  Drastic  Decree 

Negotiations  Conducted  by  Will  Hays  with  Government  Bring 
Hope  That  Situation  Will  Work  Out  Satisfactorily 


AX  important  development  in  the 
Franco-American  film  situation  oc- 
curred this  week  when  the  French 
Cinema  Commission  announced  that  oper- 
ation of  t  lie  drastic  decree  had  been  tempo- 
rarily suspended.  This  follows  the  negotia- 
tions conducted  by  Will  FT.  Hays  in  Paris 
with  French  government  officials  and  lead- 
ers of  the  industry  there,  and  is  taken  as 
a  hopeful  siem  that  the  serious  situation 
will  be  worked  out  satisfactorily. 

The  suspension  will  last  from  three  to 
four  months,  and  the  purpose  is  stated  as 
being  to  give  the  French  producers  a  chance 
to  increase  their  production  to  150  pictures 
a  year.    Now,  they  are  making  about  50. 

While  the  decree  still  stands,  the  sus- 
pension is  regarded,  in  some  quarters  as  a 
move  toward  harmony.  In  other  quarters, 
however,  this  optimistic  view  i-  not  taken. 

Under  the  law  a  commission  of  32  men  is 
set  up,  all  of  the  members  of  which  hold 
offices  irrevocably  for  three  years.  Sixteen 
of  these  men  are  from  the  various  govern- 
ment ministries  and  the  other  sixteen  in- 
clude   producers,    distributors,  exhibitors, 


authors,  actors,  directors  and  the  like,  from 
the  French  industry.  Here  is  the  law  which 
they  were  to  have  administered: 

Article  I. — The  year  will  run  from  Octo- 
ber 1st  to  September  30th,  except  that  this 
year  a  short  period  is  set  aside  of  from 
March  1st  to  September  30th. 

Article  II.— All  French  films,  unless  they 
contain  matter  harmful  to  public  morals  or 
peace,  will  be  given  a  visa  for  their  ex- 
hibit ion. 

Article  III. — A  film  which  is  entirely 
French  in  all  its  elements,  except  for  25  per 
cent  of  the  leading  players,  shall  be  con- 
sidered of  the  First  Category.  Others,  with 
foreign  companies,  stories,  directors,  or  such 
elements,  is  of  the  Second  Category,  but 
must  be  at  least  50  per  cent  French. 

Article  IV. — A  French  company  may 
make  one  film  of  the  Second  Category  for 
each  two  of  the  First. 

Article  V. — Every  French  film  must  be  of 
sufficient  importance  to  do  credit  to  the 
French  industry  (thereby  eliminating  the 
shoddy,  low-price  picture  made  solely  to 
obtain  import  visas). 


Article  VI. — Five  hundred  foreign  films 
may  be  brought  into  France  during  the  18 
months  from  March  1,  1928,  to  September 
30,  1920.  This  may  be  modified  if  exhibitors 
find  this  inadequate. 

Article  VII. — For  each  French  film  sold 
to  America,  a  distributor  may  bring  in  four 
American  films;  for  each  film  sold  to  Ger- 
many, two  German  films;  for  each  film  sold 
to  England,  one  British  film. 

Article  VIII. — These  import  regulations 
do  not  apply  to  films  not  longer  than  600 
metres  (about  1,900  feet). 

Article  IX. — When  shown  to  the  com- 
mission for  approval,  each  foreign  film  must 
be  shown  in  exactly  the  form  in  which  it 
was  shown  in  the  country  of  origin,  with  a 
guaranteed  literal  translation  of  the  origi- 
nal titles,  which  must  be  left  in  the  picture. 
(This  to  stop  practice  of  re-editing  films 
objectionable  to  France  for  showing  here.) 

Article  X. — The  commission  reserves  the 
right  to  entirely  bar  from  France  the  films 
of  any  company  which  shall  show  in  its  own 
country  a  picture  tending  to  taint  the  name 
of  France. 


Opinion  Differs  on  Broadcast 

Consensus  Is  That  It  Does  Not  Stimulate  Admissions  and  That 
Similar  Programs  Will  Not  Be  Repeated 


THE  Dodge  hour  in  which  the  stars  of 
United  Artists  broadcast  a  program 
over  fifty-five  radio  stations  last 
Thursday  night  has  brought  varying  reports 
from  exhibitors  and  motion  picture  officials 
in  cities  throughout  the  United  States.  As 
a  result  it  is  considered  not  likely  that  a 
similar  program  will  be  repeated  by  motion 
picture  stars  in  the  future. 

From  some  quarters  comes  the  word  that 
theatre  audiences  were  considerably  disil- 
lusioned over  the  stars,  while  others  contend 
that  many  stay-at-homes  would  be  converted 
to  the  movie  houses  as  a  result  of  the  pro- 
gram. Mostly,  however,  the  opinion  seems 
to  prevail  that  the  stars  hardly  did  them- 
selves justice  and  that  their  efforts  in  the 
future  would  be  more  appreciated  if  con- 
fined to  the  screen.  It  was  also  contended 
that  the  radio  hour  did  not  serve  to  stimu- 
late business  while  the  program  was  being 
rendered. 

Rainy  weather  in  the  east  last  Thursday 
night  might  have  been  responsible  for  a 
slight  falling  off  of  business.  Publix  re- 
ported that  business  was  not  quite  up  to 
par  between  9  and  10  o'clock  when 
Douglas  Fairbanks,  Charlie  Chaplin,  D.  W. 
Griffith,  Norma  Talmadge,  John  Barrymore 
and  Dolores  Del  Rio.  From  different  parts 
of  New  York  it  was  reported  that  audiences 
expressed  their  disapproval  in  no  uncertain 
terms,  even  to  the  extent  of  catcalls  and 
urging  that  it  be  "token  off." 

There  were  many  conflicting  opinions  in 
Albany,  N.  T.,  as  well  as  among  exhibitors 


in  the  surrounding  territory.  Exhibitors, 
however,  were  a  unit  when  it  came  to  agree- 
ing that  the  reception  over  the  air  could 
not  possibly  have  been  worse,  due  to  the 
huge  amount  of  static  that  put  in  its  ap- 
pearance about  thirty  minutes  before  the 
program  went  on.  Two  of  Albany's  theatres 
installed  radios  for  the  occasion,  advertis- 
ing the  fact  in  the  newspapers  and  as  a  re- 
sult these  two  houses  played  to  almost 
double  ordinary  business.  There  is  no  ques- 
tion but  that  the  program  given  by  the  mo- 
tion picture  stars  cut  into  attendance  fig- 
ures, particularly  among  the  neighborhood 
houses. 

Exhibitors  of  Cleveland  do  not  like  the 
idea  of  having  the  movie  stars  participate 
in  radio  programs.  But,  inasmuch  as  a 
movie  star  radio  program  was  arranged  be- 
fore they  had  a  chance  to  register  their 
objections,  they  made  the  best  of  it,  and 
incorporated  the  radio  program  in  then- 
regular  programs  whenever  it  was  possible. 
Loew's  Stillman,  State  and  Circle,  all  pro- 
vided with  Vitaphone  equipment,  stopped 
the  show  from  9  P.  M.  to  10  P.  M.  and  ran 
short  subjects  while  the  broadcasting  was 
amplified  by  the  Vitaphone  to  all  parts  of 
the  house.  Neighborhood  houses  installed 
regular  radio  sets  and  got  as  much  out  of 
the  program  as  they  could. 

The  broadcasting  of  the  United  Artists 
Stars  over  radio  Thursday  night  gave  busi- 
ness at  the  Dallas  theatres  a  hard  jolt  as 
did  the  former  program.  The  managers  of 
the  first  run  houses  complained  of  this  prac- 


tice and  the  complaint  was  justified. 

It  would  be  undignified  to  call  the  ex- 
periment a  '"Hop,"  but  the  word  just  about 
expresses  the  right  meaning,  according  to 
reports  from  Atlanta.  Three  down-town 
theatres  elected  to  tie  in — Loew's  Grand, 
the  Metropolitan  and  the  Rialto.  Their  de- 
cision to  hook-up  with  the  broadcast 
amounted  to  making  the  best  of  a  bad  situ- 
ation— they  could  give  their  patrons  the 
radio  program  or  they  could  ignore  it  and 
lose  the  patronage  of  those  fans  who  wanted 
to  hear  it.  So  they  hooked  up — and  with 
these  results : 

At  Loew's  Grand  the  audience  grew  im- 
patient and  began  stamping  the  floor  in 
protest.  A  new  demonstration  broke  out  as 
each  new  number  was  announced.  That 
crowd  wanted  entertainment  and  the  radio 
program  failed  to  supply  it. 

Manager  W.  T.  Murray  at  the  Rialto  The- 
atre anticipated  that  the  radio  program 
alone  would  never  hold  his  audience,  so  he 
kept  the  picture  program  on  the  screen  con- 
tinuously. He  is  confident  that  his  audience 
would  have  walked  out  on  him  otherwise. 
It  is  his  belief  that  the  radio  program  did 
not  sell  one  extra  ticket. 

An  average-sized  audience  at  the  Metro- 
politan sat  through  the  greater  part  of  the 
program.  But  interest  was  sustained  by  a 
rather  clever  bit  of  showmanship  contrived 
by  Manager  Carter  Barron,  who  supple- 
mented the  radio  program  with  a  trailer 
composed  of  excerpts  from  pictures  in 
(Coitfitiiu-d  on  folloziing  page) 


1142 


Motion    Picture  News 


Block  Booking  Distributors  Appear 
Before  Trade  Commission 

DISTRIBUTORS  of  motion  pictures  engaged  in  block  booking  are  ap- 
pearing before  the  board  of  review  of  the  Federal  Trade  Commis- 
sion, in  order  that  the  fact  of  their  engaging  in  this  practice  may  be 
made  a  matter  of  record.  It  is  planned  by  the  commission  to  bring  a  gen- 
eral suit  against  all  companies  engaged  in  the  practice,  if  the  response  to 
be  filed  by  Paramount  this  month  fails  to  indicate  full  compliance  with 
the  cease  and  desist  order  of  last  July. 

A  number  of  distributors  recently  signed  a  petition  requesting  that 
the  commission  temporarily  accept  the  trade  practice  resolutions  to  see 
how  they  work  out,  but  the  fact  that  the  Government  is  going  ahead  with 
its  plans  for  prosecution  indicates  that  the  petition  was  adversely  acted 
upon,  although  no  announcement  has  been  made. 


Hit  Standard  Contract 

Pittsburgh  Delegates  to  Trade  Practice  Conference  Say 
Chicago  Meeting  Ignored  Recommendations 


THE  Western  Pennsylvania  exhibitor 
unit  is  reported  as  decidedly  opposed 
to  the  new  contract  adopted  recently 
at  Chicago,  as  it  is  declared  the  document 
does  not  carry  out  instructions  recom- 
mended at  the  Trade  Practice  Conference. 
This  is  the  statement  made  by  Anthony  Jim 
and  Nathan  Friedberg,  who  represented  the 
Pittsburgh  territory  at  the  conference. 

In  addition  to  declaring  themselves  far 
from  satisfied  with  the  contract  because  it 
does  not  carry  out  the  recommended  in- 
structions, the  delegates  point  out  a  num- 
ber of  deficiencies  in  the  action  of  the  Chi- 
cago meeting. 

They  declare  the  contract  committee  was 
to  be  composed  of  six  members,  three  pro- 
ducers and  distributor  members  and  three 
non-affiliated  exhibitors,  with  H.  M.  Richey 
of  Detroit  as  secretary.  In  the  event  of  a 
tic  vote  the  judge  of  the  United  States  Su- 
preme Court  was  to  appoint  the  seventh 
man,  whose  decision  was  to  be  final.  They 
contend  there  was  no  need  for  a  seventh 
man  as  Gabriel  Hess,  attorney  for  the  Hays 


ELEVEN  big  theatres  operated  by 
Finkelstein  &  Ruben  in  Minneapolis 
and  St.  Paul  were  taken  over  last 
week  by  a  new  operating  corporation, 
Northwest  Paramount,  headed  by  Sam  Katz 
of  New  York,  President  of  Publix  circuit. 

The  theatres  taken  over  included  the 
State,  Strand,  Garrick  in  Minneapolis  and 
the  Capitol,  Tower,  Astor,  Strand,  Garrick 
and  Princess  in  St.  Paul.  The  eleventh  thea- 
tre was  the  new  Minnesota,  which  was  al- 
ready partly  controlled  by  Publix.  The  Gar- 
rick and  the  Princess  in  St.  Paul  are  not 
open  at  the  present  time. 

The  incorporators  of  the  new  company 
are  Sam  Katz  and  F.  L.  Metzler  of  New 
York,  also  a  Publix  official ;  William  Hamm 
of  St.  Paul  and  Moses  Finkelstein  of  Min- 
neapolis. 

I.  H.  Ruben,  Harold  D.  Finkelstein  and 
Edmund  Ruben,  members  of  the  firm  of 


organization,  also  was  admitted  to  all  con- 
ferences to  act  as  secretary,  without  any 
consideration  or  recommendation  from  the 
Trade  Practice  Conference. 

Jim  and  Friedberg  say  the  contract  was 
to  have  been  forwarded  to  the  exhibitor 
delegates  who  attended  the  Trade  Practice 
Conference  for  their  approval,  recommend- 
ations or  rejection  but  that  they  were  com- 
pletely ignored.  They  contend  further  that 
at  a  meeting  held  in  Chicago  on  January 
30th  a  motion  was  made  by  Nathan  Yamins 
that  the  exhibitor  delegates  were  to  vote 
the  unit  rule  on  the  contract,  that  this  was 
not  carried  out  and  the  independent  theatre 
owners  were  betrayed. 

Jointly,  Friedberg  and  Jim  say: 

' '  The  sentiment  as  expressed  by  the  mem- 
bers of  our  organization  is  that  the  only 
hope  for  an  equitable  contract  and  fair 
trade  practice  is  through  some  action  by 
the  Government.  In  our  judgment  the  new 
contract  is  worse  than  the  contract  *we  are 
now  working  under." 


Finkelstein  &  Ruben,  are  not  included  in 
the  articles  of  incorporation  filed  with  Mike 
Holm,  secretary  of  state. 

Mr.  Hamm  announced  that  Northwest 
Paramount  will  be  merely  an  operating  com- 
pany and  will  have  a  capitalization  of 
$100,000.  Actual  ownership  of  the  theatres 
involved  is  still  in  the  hands  of  the  Twin 
City  Amusement  Trust  Estate  (F.  &  R.) 

One  report  had  it  that  the  deal  was  made 
on  a  50-50  basis,  with  Publix  officials  hold- 
ing a  half  interest.  It  was  said  that  the 
same  arrangement  was  made  for  the  opera- 
tion of  the  new  Minnesota  theatre,  with 
Publix  furnishing  the  films  on  a  percentage 
basis,  however. 

Although  Finkelstein  &  Ruben  controls 
about  140  theatres  in  the  northwest,  the  deal 
with  Publix  affects  only  the  11  theatres 
named.  Under  a  contract  said  to  have  been 
signed  by  F.  &  R.  and  Publix,  the  latter 


circuit,  as  a  distributing  organization  for 
Paramount  films,  will  provide  the  bulk  of 
the  motion  picture  films  shown  in  the  F.  & 
R.  theatres. 

Shortly  after  the  Publix-F.  &  R.  deal  was 
put  through,  it  was  reported  that  Fox  would 
continue  its  negotiation  for  outright  pur- 
chase of  all  the  Finkelstein  &  Ruben  thea- 
tres. The  reported  consideration  was  $9,- 
500,000.  Completion  of  this  sale  would  make 
Fox  a  partner  of  Publix  in  the  operation  of 
the  new  Minnesota  theatre,  but  under  the 
terms  of  the  proposed  purchase,  Fox  would 
control  all  the  other  F.  &  R.  theatres  which 
were  included  in  the  Publix  deal  of  last 
week.  The  deal  would  also  include  the  other 
140  odd  theatres  in  the  northwest. 

Opinions  Differ  on  U.  A.- 
Dodge Broadcast 

{Continued  from  preceding  page) 
which  the  contributing  stars  appeared. 
"An  awful  flop." 

Those  three  words  tersely  tell  the  univer- 
sal opinion  of  St.  Louis  on  the  Dodge 
Brothers  hour. 

The  reaction  locally  was  anything  but 
favorable  for  the  screen  stars  and  starettes 
that  participated  in  the  big  radio  affair. 

Bolstering  up  the  big  screen  tie-up  the 
three  leading  first  run  houses  of  St.  Louis 
arranged  to  Broadcast  Dodge  Brothers  hour, 
but  it  is  doubtful  whether  Loew's  State  or 
Skouras  Brothers  Ambassador  and  Missouri 
theatres  took  in  a  dollar's  worth  of  extra 
business  as  a  result  of  the  added  radio  at- 
traction. 

The  "National  Hookup"  was  received  in 
Salt  Lake  City  with  close  to  perfect  recep- 
tion. Through  arrangements  with  radio  sta- 
tion KSL  the  American  Theatre  gave  the 
patrons  the  one  hour  National  Broadcast, 
it  is  announced. 

May    Designated  Morris 
Month  for  Sales  Drive 

The  month  of  May  will  be  known  to  the 
Warner  organization  as  Sam  E.  Morris 
month,  it  having  been  named  after  the  War- 
ner general  manager  of  distribution.  During 
this  31-day  period  the  sales  force  of  the  or- 
ganization will  demonstrate  their  zeal  for 
playdates.  This  will  be  the  third  annual 
Morris  month  and  the  organization  confi- 
dently predicts  that  it  will  be  the  most  suc- 
cessful yet. 

Universal  Scenario  Editor 
Addresses  Stage  Actresses 

Leonard  Fields,  eastern  scenario  editor 
for  Universal,  spoke  to  the  members  of  the 
Twelfth  Night  Club  in  their  clubhouse  in 
New  York  last  Sunday.  His  subject  was 
writing  for  the  motion  pictures.  He  out- 
lined the  present  methods  of  story  research 
and  choice  and  explained  why  only  one  half 
of  one.  per  cent  material  submitted  is  use- 
able.   

"Uncle  Tom"  Opened  at 
Criterion  in  L.  A. 

"Uncle  Tom's  Cabin,"  the  Universal  spe- 
cial, was  presented  for  the  first  time  on  the 
West  Coast  when  the  Criterion  Theatre  in 
Los  Angeles  premiered  it  last  Thursday 
night.  The  special  opened  for  an  unlimited 
engagement  at  $1.50  top.  The  picture  is 
now  in  its  fifth  month  at  the  Central  Thea- 
tre in  New  York  City.  A  large  crowd  of 
celebrities  attended. 


Publix-F  &  R  Close  Deal 

11  Houses  Taken  Over  by  Northwest  Paramount,  New 
Operating  Corporation 


April    7,  1928 


1143 


Theatre  Firm  Expands 
in  New  England 

THE  Interstate  Theatres  Corpora- 
tion, a  new  company,  has  ac- 
quired the  holdings  formerly  op- 
erated by  the  Regional  Chain  Theatres 
of  New  England,  Inc.  These  include 
the  Putnam  Theatres  Corporation,  the 
M  i  1  f  o  r  d  Realty  Corporation,  the 
Stoughton  Theatre  Corporation,  the 
Washington  Operating  Company  and 
the  Canton  Theatre  Company.  Ed- 
ward Ansin  is  president  of  Interstate 
and  E.  Harold  Stonemam  is  treasurer. 
Maurice  Pouzner,  formerly  head  of 
the  old  company,  has  withdrawn  from 
the  companies  taken  over,  it  is  re- 
ported. 

Putnam  Corporation  operates  the 
Bradley  and  Victory  at  Putnam;  the 
Orpheum  in  Danielson,  Palace  and 
Princess  in  Rockville,  all  in  Conn. 
Mil  ford  Corp.  operates  the  State  in 
Milford,  Mass.;  Stoughton  Corp.  op- 
erates the  State  in  Stoughton,  Mass.; 
Washington  Co.  operates  the  Colonial 
in  Brockton,  Mass.;  Canton  Co.  op- 
erates the  Orpheum  in  Canton,  Mass. 


New  Stanley  Committee 

Powerful  Finance  Body  Selected  As  Further  Step 
Toward  Stabilizing  Affairs  of  Company 


AT  a  meeting  held  in  New  York,  Wed- 
nesday, March  28th,  a  finance  com- 
mittee made  up  of  members  of  the 
board  of  directors  was  appointed  by  the 
Stanley  Company  of  America  as  a  further 
step  toward  stabilizing  the  affairs  of  the 
company,  which  is  now  under  the  direction 
of  Irving  D.  Rosshcim,  recently  named 
president. 

This  newly  named  committee  is  composed 
of  John  A.  McCarthy  of  Philadelphia  as 
chairman,  Colonel  Louis  J.  Kolb  and  Albert 
L.  Smith,  all  three  powers  in  finance.  Mr. 
McCarthy  is  executor  of  the  George  Earle 
estate  which  is  heavily  interested  in  the 
Stanley  Company.  Colonel  Kolb  is  a  prom- 
inent Philadelphia]!  of  immense  wealth,  and 
Albert  Smith  is  of  the  firm  of  E.  B.  Smith 
and  Company,  for  years  bankers  and  finan- 
cial sponsors  of  the  Stanley  Company. 

At  the  New  York  meeting  President  Ross- 
heim  reported  that  the  economies  put  into 
effect  following  the  reorganization  of  the 


board  of  directors  and  the  executive  staff 
of  the  company,  had  had  most  beneficial 
effects  on  the  various  circuits  in  the  Stan- 
ley chain.  His  enforcement  of  these  econo- 
mies without  effecting  the  efficiency  of  the 
organization  were  approved  and  warmly 
commended  by  the  board  of  directors. 

Various  other  reports  made  by  heads  of 
departments  and  theatre  groups  were  also 
read  and  approved.  In  every  instance  they 
showed  flourishing  patronage  and  excellent 
receipts. 

"These  reports  were  most  gratifying," 
said  Mr.  Rosshcim.  "We  have  been  able  to 
institute  a  number  of  economies  and  to 
stimulate  business.  Business  is  good  and 
there  is  every  prospect  of  an  increased  pros- 
perity within  the  year." 

The  Stanley  Company  moved  its  execu- 
tive offices  this  week  to  the  Earle  Building, 
11th  and  Market  Streets,  Philadelphia,  and 
now  occupies  the  third  and  fourth  floors, 
which  are  divided  into  thirtv-six  offices. 


Chicago  Houses  Change 

Ambassador  Goes  Over  to  Stock  and  Other  Picture 
Theatres  Turn  to  Burlesque 


Publix-Saenger  Increases 
Holdings  in  Raleigh 

Stevenson  Theatres,  Inc.,  of  Henderson, 
N.  C,  have  deposed  of  their  interest  in  the 
Capitol  Theatre  in  Raleigh  to  the  Publix- 
Saenger  group,  thus  crystalizing  rumors 
that  have  been  going  the  rounds  in  con- 
nection with  the  deal.  The  negotiations 
were  started  some  weeks  ago  when  Publix- 
Saenger  acquired  the  Palace  from  Aronson 
and  Browne.  Control  of  the  town  of 
Raleigh  is  now  in  the  hands  of  Publix- 
Saenger. 

W.  C.  Enloe  is  in  charge  of  the  Capitol, 
which,  with  the  Superba,  will  be  used  for 
second  runs. 

Fire  Destroys  2  Theatres 
in  Crisfield,  Maryland 

Flames,  sweeping  the  business  district  of 
Crisfield,  Md.,  the  night  of  March  29,  de- 
stroyed property  to  the  amount  of  $1,000,- 
000  including  two  theatres,  the  Arcadia  and 
another  small  house.  The  owner  of  the 
Arcadia,  George  W.  Lawson,  was  respon- 
sible for  averting  a  panic  when  the  blaze, 
in  some  unexplained  way,  started  in  the 
furnace  room  under  the  Arcadia.  He  seized 
a  fire  extinguisher  and  attempted  to  subdue 
the  fire  while  his  partner,  G.  S.  Madrix, 
asked  the  audience  to  calmly  make  their 
exit. 

Independents  Have  Pledge 
of  Exhibitors — Rogers 

Budd  Rogers,  vice-president  of  Gotham, 
who  has  just  returned  from  a  tour  of  the 
country  lasting  two  months,  is  jubilant  over 
the  opinions  of  theatre  men  on  the  quality 
of  productions  the  independents  are  supply- 
ing them  with. 

Declaring  he  had  sounded  out  definite 
sentiment  while  on  his  mission  on  the  road, 
Mr.  Rogers  is  decided  that  the  selection  of 
the  type  of  stories  his  company  will  screen 
is  a  simple  matter.  Referring  to  the  ex- 
hibitor as  a  dealer  who  is  acquainted  with 
the  type  of  product  he  can  sell,  he  states 
the  new  stories  are  the  result  of  an  earnest 
endeavor  to  supply  the  needs  of  exhibitors. 


POOR  business  in  a  number  of  Chi- 
cago's motion  picture  houses  is  bring- 
about  some  radical  changes  in  the 
motion  picture  exhibition  field,  with  sev- 
eral theatres  switching  to  stock  or 
burlesque. 

On  Easter  Monday,  the  Ambassador 
Theatre  will  cease  to  operate  as  a  motion 
picture  house,  and  will  open  with  a  stock 
company,  headed  by  Harry  Minturn,  adver- 
tising loop  shows  at  one-fourth  loop  prices. 
This  house  was  owned  by  the  H.  &  H.  Thea- 
tres Corporation,  W.  P.  McCarthy,  presi- 
dent, and  opened  in  1925  as  a  deluxe  mov- 
ing picture  theatre.  It  has  a  seating  capac- 
ity of  twenty-five  hundred.  The  H.  &  H. 
Theatres  Corporation  also  owns  and  oper- 
ates the  Drake  Theatre,  which  will  continue 
with  a  picture  policy. 

The  Pantheon  Theatre,  not  long  ago  re- 
garded as  one  of  the  leading  de  luxe  houses 


on  Chicago's  north  side,  operated  by  Lub- 
liner  &  Trinz,  is  another  theatre  to  feel  the 
pinch  caused  by  the  building  of  big,  mod- 
ern theatres  in  its  vicinity.  This  house  has 
been  leased  by  a  company  headed  by  Louis 
K.  Ansel],  operator  of  the  Star  &  Garter 
Theatre,  a  burlesque  house  on  West  Madi- 
son Street,  who  will  put  a  similar  policy  in 
effect  at  the  Pantheon,  including  popular 
midnight  shambles  every  Saturday  night  at 
midnight.  This  is  the  second  motion  pic- 
ture theatre  to  go  into  a  burlesque  policy 
recently,  the  new  Lawndale  Theatre  having 
turned  from  pictures  to  burlesque  a  few 
weeks  ago,  since  which  time  it  is  reported 
doing  a  flourishing  business. 

Balaban  and  Katz  are  closing  the  Con- 
vent Garden  and  the  Orpheum  Circuit's 
Tower  is  switching  to  picture  and  musical 
tabloid.  The  Diversey  is  being  changed  to 
a  four-a-week  change  house. 


Pittsburgh    Independent  Exhibitors 
Plan  Cooperative  Body 

ANEW  cooperative  independent  exhibitors  organization  is  in  the  pro- 
cess of  formation  in  Pittsburgh,  with  many  prominent  theatre  own- 
ers expressing  their  approval  of  it  and  their  intention  to  join.  It  is 
likelv  that  it  will  be  properly  functioning  within  tin  next  few  days. 

By  the  organization  of  this  co-operative  association  exhibitor*  believe 
they  have  the  most  businesslike  proposition  ever  offered  them  for  their 
own  protection.  They  feel  that  it  will  place  them  in  a  much  stronger  posi- 
tion to  combat  theatre  chains. 

Just  now  the  plan  is  in  a  formulative  stage  and  its  details  have  not  yet 
been  revealed.  Negotiations  have  been  entered  into  with  one  of  Pitts- 
burghs  most  prominent  film  men  to  have  him  assume  complete  charge  of 
the  new  organization.  The  temporary  committee  in  charge  of  the  organi- 
zation is  composed  of  M.  A.  Rosenberg.  John  Alderdice.  Nathan  Friedberg, 
William  Wheat,  Morris  Finkel,  Alex  Morre  and  Morris  Roth. 


1144 


Motion    Picture  News 


European  Industry  Busy 

Commerce  Department  Reports  Speeding  Up  of  Theatre 
Building  and  Picture  Production 


THE  popularity  of  the  motion  picture 
film  is  increasing  steadily  in  Europe, 
according  to  Trade  Commissioner 
George  R.  Canty,  in  a  trade  bulletin  just 
issued  by  the  Commerce  Department's  Mo- 
tion Picture  Section.  New  theatres  of  the 
American  type  are  being  built  with  the  most 
improved  equipment  and  increased  seating 
capacity. 

Last  year,  according  to  Canty,  there  were 
733  theatres  either  newly  built  or  recon- 
structed in  Great  Britain  and  Continental 
countries,  having  an  aggregate  seating 
capacity  of  nearly  400,000.  In  the  matter 
of  new  construction,  Germany  had  a  long 
lead  with  280  theatres  built,  having  a  seat- 
ing capacity  of  130,000.  Great  Britain  fol- 
lowed with  100  theatres,  with  seating  capac- 
ity of  95,000,  while  France  built  68  theatres, 
with  a  total  seating  capacity  of  50,000. 

These  three  countries,  Trade  Commission- 
er Canty  points  out,  are  all  producing  more 
and  better  feature  films  than  ever  before. 
At  the  same  time  many  of  the  smaller 
countries  are  exerting  every  effort  to  estab- 
lish native  motion  picture  industries.  Canty 
estimates  that  in  1927  the  feature  pictures 
produced  in  Europe  numbered  460,  involv- 
ing an  expenditure  of  approximately  $16,- 
000,000.  Most  of  these  pictures  came  from 
German,  British  or  French  studios.  Ger- 
many produced  241;  France  followed  with 
74;  while  Great  Britain  turned  out  44  fea- 


WEST  COAST  THEATRES  is  plan- 
ning an  extensive  advertising  and 
exploitation  campaign  on  short 
comedies  for  the  first  time.  It  is  to  be  used 
in  connection  with  Educational 's  Lupino 
Lane  comedies  and  will  get  under  way  early 
in  April  with  the  first  showings  of  "Fan- 
dango," Lane's  most  recent  comedy,  in  the 
key  cities  of  the  West  Coast  Circuit.  The 
campaign  will  be  applied  to  all  of  the  Lane 
comedies. 

This  West  Coast  activity  will  last  sixteen 
weeks  and  will  have  several  distinct  feat- 
ures. One  of  these  will  be  a  full  showing 
billboard  campaign  on  Lane  and  his  comedy 
"Fandango."  Billboards  will  be  used  from 
Seattle  to  Los  Angeles.  They  will  be  posted 
at  least  one  week  before  the  opening  play- 
dates  of  the  comedy  and  will  remain  in 
place  for  two  weeks  or  longer. 


ture  films  during  the  year.  Of  the  smaller 
countries,  Poland  produced  17  features; 
Austria,  16;  Czechoslovakia,  11;  Sweden, 
10;  Denmark,  6;  and  Italy  5. 

The  Em-opean  market,  the  bulletin  re- 
veals, acounts  for  considerably  more  than 
half  of  the  total  revenue  obtained  by  Ameri- 
can exporters  of  motion  picture  films.  Last 
year  we  sent  to  this  area  about  70  million 
feet  of  film  which  was  an  increase  of  7  mil- 
lion over  1926.  American  features  distrib- 
uted in  Great  Britain  numbered  723,  an  in- 
crease of  about  100  over  the  previous  year. 

At  the  same  time,  however,  our  relative 
share  of  the  British  market  declined  slight- 
ly. Germany  took  192  American  films  in 
1927,  a  drop  of  37  from  the  1927  total, 
while  France  took  368  as  compared  with  444 
for  the  previous  year.  In  both  Germany 
and  France  the  ratio  of  American  films  to 
the  total  number  of  films  exhibited  declined 
in  1927  as  compared  with  1926. 

While  the  increased  production  of  motion 
pictures  in  our  chief  European  markets  will 
unquestionably  have  a  tendency  to  lower  the 
proportion  of  American  films  shown,  this 
decline  will  be  more  than  offset  by  the 
steadily  growing  number  of  new  theatres 
being  built  and  the  resultant  increase  in 
film  rentals.  In  the  long  run  it  is  probable 
that  the  next  few  years  will  witness  an  in- 
crease in  revenue  from  our  exports  of 
feature  films  to  the  European  markets. 


Another  feature  will  be  a  theatre  man- 
ager's contest  for  all  West  Coast  house 
managers  during  the  sixteen  week  period. 
West  coast  managers  have  been  offered 
three  cash  prizes  for  the  best  publicity  and 
exploitation  campaigns  conducted  on  Lane 
comedies  played  during  the  campaign. 

In  keeping  with  the  idea  of  placing  Lane 
and  his  comedies  constantly  before  the  pub- 
lic during  the  contest,  managers  of  the 
houses  of  the  circuit  have  been  advised  to 
devote  a  large  part  of  their  advertising 
space  to  the  short  comedy  star  and  his  ve- 
hicles. 

At  least  two  Lupino  Lane  Comedies  will 
be  used  in  first  run  situations  in  Los  An- 
geles, San  Francisco,  Seattle  and  Portland 
and  four  comedies  in  this  series  will  be  used 
during  the  contest  in  the  other  houses  of 
the  West  Coast  Circuit. 

Burbank  Plant  Shooting  10, 
Preparing  Several  More 

Ten  feature  productions  are  now  in  vari- 
ous shooting  stages  at  the  First  National 
studios,  located  at  Burbank,  where  several 
more  features  are  being  placed  in  shape  for 
the  cameras. 

George  Fitzmaurice  will  begin  filming 
"The  Barker"  during  the  first  part  of 
April.  Scenarist  Adelaide  Heilbron  is  put- 
ting the  finishes  touches  on  the  script  of 
"Once  There  Was  a  Princess."  Prex>ara- 


tions  are  also  progressing  on  Richard  Bar- 
thelmess'  next  film  to  follow  "Roulette," 
now  in  work  for  three  weeks. 

Productions  which  are  under  way  are : 
"Heart  to  Heart,"  "The  Hawk's  Nest,"  in 
work  for  four  weeks ;  ' '  The  Butter  and  Egg 
Man,"  "The  Divine  Lady,"  "The  Whip," 
"The  Code  of  Scarlet,"  "The  Boss  of 
Little  Arcady"  and  an  untitled  Harry 
Langdon  comedy,  which  has  been  in  pro- 
duction for  nearly  four  weeks. 

Tiffany-Stahl  Studios  Now 
Extremely  Active 

Five  productions  are  actually  in  work  at 
the  studios  of  Tiffany-Stahl,  where  a  similar 
number  are  now  in  preparation  and  three 
are  in  the  cutting  room. 

The  productions  in  work  are:  "Ladies  of 
the  Night  Club,"  which  George  Archain- 
baud  is  making;  "Stormy  Waters," 
adapted  from  a  story  by  Jack  London, 
which  has  been  started  under  the  direction 
of  John  G.  Adolphi.  Work  has  also  been 
started  on  "Marriage  of  Tomorrow"  and 
"Green  Grass  Widows,"  che  directors  and 
casts  of  which  will  be  announced  shortly. 

In  the  final  preparatory  stages  are : 
"Lingerie,"  to  be  directed  bv  George  Mel- 
ford;  "Beautiful  But  Dumb,"  "The  Al- 
bany Night  Boat ' '  and  ' '  The  Grain  of 
Dust,"  the  last  to  be  directed  by  Archain- 
baud.  In  the  cutting  room,  being  titled  and 
assembled,  are :  ' '  Power, "  "  Clothes  Make 
the  Woman"  and  "The  Scarlet  Dove." 

Eleven   Paramount  Films 
in  Production 

Twenty-four-hour  shifts  are  now  working 
in  the  laboratories  of  Paramount  to  keep  in 
pace  with  film  developing  and  printing, 
Paramount  reports  concerning  its  present 
production  drive  at  the  Hollywood  plant, 
where  eleven  features  are  in  work. 

The  pictures  occupying  the  ten  stages  on 
the  Paramount  lots  are:  "High  Treason," 
"The  Fifty-Fifty  Girl,"  "The  Drag  Net," 
"Warming  Up,"  "The  Magnificent.  Flirt," 
"Three  Sinners,"  an  Adolphe  Menjou  film 
(last  titled  "A  Date  with  a  Duchess"),  an 
untitled  Esther  Ralston  vehicle,  a  titleless 
Beerv-Hatton  feature,  and  "Fools  for 
Luck. ' ' 

Pinanski  Building  Theatre 
in  East  Boston 

A  2,000-seat  house,  the  first  in  an  expan- 
sion plan,  will  be  constructed  in  East  Bos- 
ton, Central  Square  and  Meridian  Street,  by 
the  New  England  Theatres  Operating  Cor- 
poration of  which  Samuel  Pinanski  is  presi- 
dent. The  house,  it  is  expected,  will  be  com- 
pleted and  opened  by  early  next  fall.  The 
interior  will  be  of  the  atmospheric  type  and 
will  represent  the  courtyard  of  a  Spanish 
village.  Both  the  interior  and  the  exterior 
have  been  designed,  to  some  extent,  by  Mr. 
Pinanski,  who  is  supervising  the  work.  The 
architects  are,  Krekyn,  Brown  and  Rosen- 
stein. 

Jack  Lustberg  Now  With 
Excellent  Pictures 

Jack  Lustberg,  long  identified  with  the 
distribution  in  ,the  independent  field,  has 
joined  Excellent  Pictures  Corporation  in  an 
executive  capacity  beginning  April  1. 


Harold  Lloyd  in  N.  Y. 
for  "Speedy"  Show 

HVROLD  LLOYD  arrived  in  New 
York  on  the  Twentieth  Century 
last  Tuesday  morning  from  the 
coast  to  be  present  at  the  premiere  of 
his  latest  production  for  Paramount, 
"Speedy."  While  in  the  city  he  will 
reside  at  the  Ritz  Carlton.  He  ex- 
pects to  return  to  the  Coast  about 
April  21st. 


Big  Campaign  on  Shorts 

West  Coast  Theatres  to  Use  Billboards  and  Exploitation 
Contest  on  Lupino  Lane  Comedies 


April    7  ,  1928 


1145 


Child  Law  Snags  Loom 

Banning  of  All  Children  Under  16  in  Quebec  Picture 
Houses  Involves  Intricate  Questions 


Sapiro  Will  Form  Unit 
for  Buffalo  Exhibitors 

AN  exhibitors'  cooperative  associa- 
tion will  be  formed  in  Buffalo  or 
in  the  Buffalo  zone  by  Aaron 
Sapiro,  who  is  heading  a  similar  as- 
sociation in  New  York  City. 

Sapiro  will  address  the  Buffalo  exhi- 
bitors on  April  18  and  the  Buffalo  or- 
ganization may  be  afliliated  with  the 
one  in  New  York  but  that  has  not  yet 
been  decided. 


Southern  Exhibitors  Will 
Discusss  Percentage  Pacts 

At  the  ('(invention  of  Oklahoma,  Arkan- 
sas and  Texas  exhibitors  to  be  held  in  Okla 
homa  City  on  April  9th,  the  chief  topic  of 
discussion  will  be  guarantee  and  percentage 
contracts,  says  W.  Z.  Spearman,  president 
of  the  Oklahoma  unit,  who  issued  the  call 
on  orders  from  the  board  of  directors. 
Plenty  of  opposition  to  the  overage  system 
has  been  given  vent  to  throughout  the  state, 
it  is  said. 

General  Manager  "U"  City 
Leaves  for  the  Coast 

Henry  Henigson,  general  manager  of  ITni- 
versal  City,  left  the  Universal  home  office 
in  New  York  for  the  west  coast  where  he 
will  inaugurate  preparations  for  the  open- 
ing of  production  activities  at  the  Univer- 
sal producing  center.  He  spent  the  las't 
three  weeks  conferring  with  home  office 
officials. 

Lasky  Arrives  East  with 
Production  Plans 

After  having  been  in  Hollywood  at  the 
Paramount  studio  since  the  first  of  Febru- 
ary, Jesse  L.  Lasky,  Paramount  vice-presi- 
dent in  charge  of  productions,  arrived  in 
New  York  last  Saturday  morning.  He 
brought  with  him  production  plans  for  the 
new  season  of  1928-29,  at  least  iu  outline; 
and  they  will  be  the  subject  of  further  con- 
ferences with  home  office  executives. 

Pathe   Issuing  Palestine 
Films  for  Eastertide 

As  a  timely  offering  for  the  occasion  of 
Easter,  Pathe  is  releasing  two  short  subjects 
about  the  Holy  Land,  which  were  made  sev- 
eral years  ago  as  part  of  "Pilgrimage  to 
Palestine"  series.  The  first  is  "Village 
Life  in  the  Holv  Land"  and  the  second 
"Mount  Carmel." 

Fred  Thomson  Will  Star 
in  "Kit  Carson" 

One  of  Paramount 's  specials  for  the  sea- 
son will  be  "Kit  Carson,"  in  which  Fred 
Thomson  will  enact  the  role  of  the  scout 
in  frontier  history.  Thomson  has  already 
played  the  part  of  another  Amercian  fig- 
ure, Jesse  James. 

Columbia  Buys  Stories  by 
Hamilton  and  Rinehart 

The  motion  picture  rights  to  "Rest- 
less Souls,"  by  Cosmo  Hamilton,  and 
"Acquitted,"  by  Mary  Roberts  Rine- 
hart, have  been  purchased  by  Columbia. 


THE  new  law  in  the  Providence  of 
Quebec,  prohibiting  the  admission  of 
all  children  to  moving  picture  the- 
atres at  all  times,  the  age  limit  being  16, 
has  already  gone  into  effect  but  it  is  inti- 
mated that  it  will  be  some  few  days  before 
the  legislative  machinery  can  be  put  in  mo- 
tion to  carry  out  the  change. 

Intricate  questions  have  bobbed  up  in 
connection  with  the  enforcement  of  the  law. 
Although  children  are  allowed  to  see  mov- 
ing pictures  in  schools  and  convents,  where 
they  are  regular  pupils,  it  has  been  found 
that  children  at  tending  church  or  Sunday 
Schools  where  moving  pictures  have  been 
presented  in  the  past,  are  not  now  privileged 
to  see  such  pictures  at  religious  or  other 
services  under  the  new  law.  It  has  been 
pointed  out  that  this  point  is  not  covered 
in  the  new  statute  because  no  representa- 
tions were  made  by  churches  or  Sunday 
School  authorities  for  such  an  exception 
from  the  legislation  when  it  was  being  dis- 
cussed in  the  Quebec  House.  Therefore,  the 
churches  are  in  the  same  boat  with  theatres 
in  Quebec. 

It  has  also  been  pointed  out  that  a  boy 
14  years  of  age  and  a  girl  12  years  of  age 
may  be  married  in  Quebec,  while  children 
may  leave  school  to  go  to  work  when  they 
become  14  years  of  age.  They  cannot  see 
a  moving  picture  show,  however,  until  they 
are  16  years  old. 

The  bill  in  the  Ontario  Legislature  at 
Toronto,  providing  for  special  censorship  of 
moving  pictures  for  juvenile  audiences  and 
the  raising  of  the  age  limit  from  15  to  16 
years  for  children  attending  moving  picture 
shows  unaccompanied,  together  with  a  pro- 
vision for  more  official  matrons  in  theatres 
at  the  expense  of  the  exhibitors,  did  not 
meet  with  the  approval  of  the  Ontario  Gov- 
ernment. 

The  Attorney  General's  Department  of 
the  Providence  of  Quebec  will  launch  ac- 
tion against  exhibitors  of  Montreal  and 
Quebec  to  make  test  cases  on  Sunday  shows, 
thus  placing  the  Sunday  show  issue  before 


the  judicial  authorities.  For  many  years, 
the  moving  picture  theatres  of  cities  and 
towns  have  operated  on  Sundays  practically 
without  hindrance. 

It  is  to  be  determined,  according  to  the 
announcement,  whether  the  provisions  of 
the  federal  Lord's  Day  Act  are  applicable 
to  the  theatres  in  the  Province  of  Qnehe* 
or  not. 

Louisville  Firm  Acquires 
Control  of  New  Theatre 

The  Apollo  Indianapolis,  Indiana,  is  the 
latest  addition  to  the  string  of  17  theatres 
controlled  by  the  Fourth  Avenue  Amuse- 
ment Company  of  Louisville.  The  operating 
lease  is  said  to  be  for  a  long  period.  Until] 
the  latter  part  of  April,  the  theatre  will  con- 
tinue to  operate  under  its  present  policy. 
At  the  expiration  of  the  month  it  will  be 
redecorated  and  converted  into  a  Yitaphone 
unit. 


First    National  Paying 
$61,886  to  Stockholders 

First  National  Pictures,  Inc.,  is  paying 
out  $47,000  on  April  2nd,  covering  dividends 
on  First  Preferred  8  per  cent  stock  of  $2.00 
per  share.  This  sum  is  paid  through  the 
Kquitable  Trust  Company  of  New  York. 

First  National  also  sent  checks  to  the 
holders  of  the  Second  Preferred  "A"  7  per 
cent  stock  amounting  to  $14,861.90  to  cover 
the  quarterly  dividend  due  at  the  rate  of 
$1.75  per  share  and  payable  April  1st. 


Paramount  Determines  on 
Two  Definite  Titles 

"The  Patriot"  instead  of  "High  Trea- 
son" and  "Half  a  Pride"  instead  of 
"White  Hands"  are  two  titles  definitely 
settled  upon  by  Paramount.  The  first  is  a 
vehicle  for  Emil  Jannings  and  the  latter 
an  Esther  Ralston  picture. 


Cleveland  Exhibitors  Ask  21  Days 
Instead  of  57  Protection 

CLEVELAND  motion  picture  exhibitors  are  asking  for  21  days"  pro- 
tection for  first  runs  instead  of  57  days,  as  they  claim  is  now  in  force 
at  many  of  the  local  theatres.  A  committee  of  exhibitors  from  the 
Cleveland  Motion  Picture  Exhibitors  Association  will  present  this  protec- 
tion policy  to  every  local  distributor  as  an  equitable  policy  for  the  com- 
ing season. 

Exhibitors  are  asking  21  days"  protection  from  the  last  plav  date  for 
the  first  runs.  But  they  are  willing  to  grant  a  seven  day  second  run  with 
another  seven  days'  protection,  making  a  picture  available  to  the  subse- 
quent run  houses  on  the  36th  day  after  the  last  play  date  of  the  first  run. 
Several  exchange  managers  have  stated,  it  is  said,  thai  they  believe  this  is 
an  equitable  demand  from  the  point  of  view  of  the  exhibitors  and  that  thev 
favor  it  as  a  releasing  policy  inasmuch  as  they  can  plav  up  their  product 
in  a  shorter  period  of  time. 

Each  exchange  has  been  dealt  with  separately  in  this  protection  mat- 
ter. It  cannot  be  handled  by  the  Film  Board  of  Trade  because  some  of  the 
companies  belonging  to  the  Film  Board  of  Trade  are  not  granting  57  davs 
first  run  protection. 


1146 


Motion    Picture    N  e  zv  s 


Schine  Offering  Stock 
at  $37.50  per  Share 

AN  application  will  be  made  soon 
to  list  the  preferred  stock  of  the 
Schine  Chain  Theatres,  Inc.,  on 
the  New  York  Curb  market  by  Bonner 
and  Brooks.  The  latter  company  will 
offer  a  block  of  preference  stock  of 
this  company  to  the  public  at  $37.50 
per  share. 

The  new  stock  is  convertible  into  the 
company's  Class  "A"  stock  and  pays 
$3.00  annual  dividends.  The  company 
has  outstanding  35,000  shares  of  pref- 
erence stock,  40,000  shares  of  Class 
A  common  and  10,000  shares  of  Class 
B  common.  As  of  December  31,  1927, 
net  tangible  assets  were  $2,217,989. 
Goodwill  and  leaseholds  are  carried  at 
$1.  Gross  income  increased  from 
$1,290,283  in  1925  to  $2,173,665  in  1927 
and  net  available  for  dividends  from 
$90,853  to  $301,896. 


appearances  in  America  as  he  goes  in  June 
to  the  Argentine  to  make  a  series  of  west- 
ern productions  for  the  Hollywood  Argen- 
tine Cinema  Company  for  F  B  0  release. 
Mix  is  working  east  from  Los  Angeles  on 
his  vaudeville  tour  and  will  play  at  the 
Palace  theatre  in  New  York  the  first  week 
of  June. 

Fred  Kley,  president  of  the  company 
making  the  Mix  films,  has  postponed  the 
date  of  his  departure  for  the  Argentine  un- 
til April  14. 


Seven    Films   on  Pathe's 
Program  for  April  15 

An  issue  of  the  Grantland  Rice  Sport- 
light  series,  "Clothes  and  the  Game,"  is 
the  chief  subject  on  Pathe's  collection  of 
short  features  scheduled  for  release  on 
April  15th.  The  weekly  Aesop  cartoon  is 
"The  Battling  Duet."  The  serial,  "The 
Mark  of  the  Frog,"  reaches  its  fourth 
chapter  in  "Triple  Vengeance."  In  Pathe 
Review  No.  16  are :  ' '  The  Wonderland  of 
Rocks,"  "Rubber  Doughnuts,"  and  "The 
Land  of  the  Sun-God." 


Joe  Weil  and  Paul  Gulick 
Collaborating  on  Farce 

Joe  Weil  and  Paul  Gulick,  Universal 
executives  at  the  home  office  in  New  York, 
are  working  together  on  a  motion  picture 
farce  comedy  about  the  frenzied  activities 
of  speculators.  They  have  titled  it  "Wall 
Street." 


Atlanta  Union  Denied 
Claims  for  Damages 

THE  decision  of  the  arbitrators 
went  against  the  Atlanta  Feder- 
ation of  Musicians  when  the 
union  brought  claims  for  damages  in 
amount  of  $7,200  against  the  Metro- 
politan Theatre  in  Atlanta,  Ga.,  and 
decided  to  let  the  matter  rest  with 
a  specially  chosen  board  of  arbitration. 
The  decision  as  handed  down  by  the 
arbitrators  is  final  and  binding,  both 
sides  having  agreed  to  abide  by  the 
verdict. 

The  case  was  heard  in  the  offices  of 
Hooper  Alexander,  Atlanta  attorney, 
who  with  Stiles  Hopkins,  another  at- 
torney, and  Sidney  Hayles,  public  ac- 
countant, served  as  arbitrators.  Paul 
Donahue  was  counsel  for  the  musi- 
cians' union  and  Sam  Hewlett  repre- 
sented the  Metropolitan. 


3  Pathe  Films  Finished; 
2  Nearing  Completion 

The  Pathe  picture  plant  recently  com- 
pleted shooting  on  "Tenth  Avenue,"  di- 
rected by  William  De  Mille;  "Man-Made 
Woman,"  directed  by  Paul  Stein,  and 
"Walking  Back,"  directed  by  Rupert 
Julian.  The  first  two  are  now  being  cut 
and  the  other  has  already  been  previewed 
in  Hollywood. 

The  present  studio  schedule  indicates  that 
"The  Cop"  will  be  finished  by  the  29th. 
"The  Godless  Girl"  will  probably  be  com- 
pleted within  another  two  weeks. 


Hollywood  Bids  Tom  Mix 
Farewell  With  Fete 

Tom  Mix,  FBO's  new  western  star,  was 
tendered  a  farewell  parade  and  a  luncheon 
at  the  Montmarte  Cafe  on  the  eve  of  his 
departure  for  a  tour  of  the  Keith-Albee- 
Orpheum  theatres  which  will  be  his  last 


News  Reel  Resume 


M-G-M  Vol.  1,  No.  67 :  Prince  of  Wales 
riding;  spring  festival  in  Valencia;  new 
plane  which  Lindbergh  will  fly;  circus 
animals;  overflow  of  river  in  North  Sacra- 
mento, California;  a  novel  boat;  Egyptian 
statues  built  for  Shriners;  French  cavalry 
unit  in  tricky  drills;  daredevil  navigating 
cataract  in  a  canoe. 

Fox  News  Vol.  9,  No.  53 :  Thoroughbreds 
in  training  gallops ;  thousands  of  wild  swan 
about  to  fly  north  from  Maryland  banks; 
flappers  in  a  muscle  contest  on  railroad 
handcars;  President  Calles  of  Mexico  and 
Ambassador  Morrow;  hand-organs  on  the 
sidewalks  of  New  York;  Norwegian  king 
witnessing  ski  jumps;  the  Confederate  me- 
morial, on  Stone  Mountain;  new  style  of 
parachutes;  Norwich  cavalry  cadets  drill- 
ing in  the  snow. 

Paramount  News  No.  71:  American  air- 
men who  broke  endurance  record ;  a  coiffure 
fashion  parade  featuring  long  hair;  peace 
delegates  at  meeting  in  Geneva;  Los  An- 
geles traffic  cop  on  stilts;  plane  tests  on  the 
Saratoga  at  sea;  final  game  in  national  soc- 
cer championship  in  Germany;  Byrd's  plane 
which  will  fly  over  the  antarctic  wastes; 
English  honoring  Afghan  royalty. 

International  News  Vol.  10,  No.  26: 
Rough-riding  bike  race  in  France;  girls  ex- 
hibit their  lengthy  tresses;  Afghan  king 
goes  diving  in  British  sub;  establishes  of 
the  new  endurance  record  for  an  airplane; 
a  circus  midget  trying  her  hand  at  horse- 
manship; new  twin  arrivals  at  Brooklyn 
hospital;  Hans  Steinke  and  Wladek 
Zybszko,  wrestlers;  kindly  Floridans  feed- 
ing swarms  of  wild  duck ;  first  test  of  plane 
flying  off  and  on  the  Saratoga. 

No.  27:  Outdoor  bike  racing  in  New 
Jersey;  scouring  giant  sub  of  weeds  and 
barnacles;  bizarre  statues  which  will  greet 
the  shriners  at  their  convention;  Tacoma 
ship  caught  on  a  Jap  reef;  Bermuda's 
Easter  lilies;  new  plan  for  Lindbergh;  a 
dancing  procession  at  an  Italian  wedding; 
flooded  river  in  California  valley ;  the  circus 
in  town  again ;  plunges  over  falls  in  a  canoe. 
Pathe  News  No.  29:  American  fliers  who 


ColumbiaConcentrating 
on  3  New  Productions 

THREE  picture  units  are  at  work 
and  several  productions  are  in 
preparation  at  the  Columbia 
studio  on  the  Coast  where  the  re- 
mainder of  this  season's  program  is 
reaching  completion.  Margaret  Liv- 
ingston, who  acted  in  "A  Woman's 
Way,"  has  been  signed  by  the  studio 
to  appear  in  several  features  on  next 
year's  program. 

George  B.  Seitz  and  his  company 
"After  the  Storm"  returned  to  the 
studio  this  week  after  several  days  at 
sea  where  storm  sequences  were  taken. 
Erie  C.  Kenton  has  started  the  second 
week  of  "Golf  Weeks,"  while  the  cast 
of  "Modern  Mothers,"  to  star  Helene 
Chadwick,  has  been  enlarged  with  the 
signing  of  Douglas  Fairbanks,  Jr.,  and 
Barbara  Kent  for  the  juvenile  romantic 
roles.  Thomas  Buckingham  is  now 
choosing  his  cast  for  "Beware  of 
Blondes."  Cutting  and  editing  on 
"Broadway  Daddies"  was  completed 
last  week. 


set  new  endurance  record ;  girls  in  long  hair 
contest;  Afghan  ruler  watching  British 
tanks  in  action;  'Frisco  girls  racing  to> 
enter  Olympics ;  new  destroyers  launched  by 
Germany;  Byrd's  antarctic  plane  undergo- 
ing test;  inauguration  of  H.  L.  Stimson  as- 
American  governor  of  the  Phillipines; 
scenes  from  England's  "grand  national." 

No.  30:  World's  largest  sub  enters  U.  S. 
service;  Lake  Erie  fisherman  rescued  by  ice 
breaker;  French  couple  celebrate  wedding 
on  a  gas  bike;  building  the  hall  which  will 
house  the  Houston  convention;  Mr.  Ele- 
phant leading  the  circus  parade;  Italy's 
polar  dirigible  leaving  for  the  arctic; 
Hindus  in  a  sacred  procession. 

Kinograms  No.  5383:  The  Emden,  Ger- 
man cruiser,  ending  her  world  journey; 
views  of  the  Long  Island  train  wreck; 
Princeton  crews  with  dumbbells ;  Annapolis 
crews  in  training  spurts ;  a  tall  son  of 
Iowa — 8  feet,  4  inches  in  height;  Hamburg 
architect's  model  of  Manhattan  and  its 
towering  structures;  50  girls  competing  in 
long-hair  contest;  a  trained  bull;  a  baby 
camel  and  its  mother;  a  bike-riding  contest 
in  France. 

No.  5384:  The  Amir  of  Afghanistan  sees 
England's  West  Point;  English  officers 
from  different  branches  of  service  race  for 
the  grand  military  gold  cup;  California 
towns  swept  by  the  floods;  Czech  autoists 
in  thrilling  tumbles ;  American  airmen  set- 
ting new  endurance  mark ;  Valencia  holding 
a  fete;  the  circus  and  its  animal  attractions; 
an  elephant  of  the  sea,  weighing  four  tons; 
Georgetti  winning  recent  bike  race. 


Brockliss  Tiffany -Stahl 
Agent  in  Europe 

J FRANK  BROCKLISS  is  the  new 
sales  representative  for  Tiffany- 
•  Stahl  Productions,  having  been 
just  appointed  by  M.  H.  Hoffman,  vice- 
president.  He  makes  his  headquarters 
in  Paris. 

Mr.  Brockliss  was  managing  director 
of  M-G-M  on  the  continent  from  1922 
to  1926.  He  later  was  managing  direc- 
tor of  the  First  National  company  in 
England. 


April    7 ,    19  28 


1147 


tudio  Briefs — 


Clarence  Badger,  at  present  directing 
"The  Fifty-Fifty  Girl,"  will  continue  as 
director  for  Bebe  Daniels  in  her  next  Para- 
mount picture. 

Julia  Faye,  who  has  appeared  in  all  of 
De  Mille  personally  directed  productions, 
has  been  added  to  the  cast  of  "The  God- 
less Girl." 


"The  Loves  of  Sappho"  will  be  a  vehicle 
some  time  in  the  near  future'  for  Eve 
Southern,  Tiffany-Stahl  player. 


Arnold  Kent  and  William  Orlamond  have 
joined  the  cast  of  "The  Woman  Disputed," 
Norma  Talmadge's  second  for  United  Ar- 
tists. 


_  Because  it  was  decided  that  a  few  addi- 
tional scenes  would  clarify  the  story," 
Adolphe  Menjou  will  work  for  a  few  days 
on  his  new  Paramount  film,  before  he  sails 
for  Europe  for  a  vacation. 


Ralph  Ince 's  next  picture  for  F  B  0  is 
based  on  a  story  by  Harold  McGrath  which 
appeared  in  the  Red  Book  Magazine.  Ince 
and  Enid  Hibbard,  scenarist,  are  now  work- 
ing on  the  continuity  while  the  cast  is  be- 
in<r  chosen. 


Lucien  Prival  will  appear  in  "the 
Racket,"  to  be  produced  by  Caddo  and  dis- 
tributed by  Paramount. 


Anthony  Coldeway,  for  two  and  a  half 
years,  scenarist  for  Warner  Bros.,  has  been 
raised  to  the  chair  of  editor-in-chief  of  the 
story  department. 


Guy  Oliver  has  been  assigned  a  part  in 
Esther  Ralston 's  next  for  Paramount. 
Gary  Cooper  is  the  leading  man  and  Mary 
Doran  a  newcomer,  who  is  making  her  debut 
in  the  picture. 


One  unusual  feature  of  the  Cosmopolitan 
production,  "Diamond  Handcuffs,"  is  that 
there  are  three  separate  episodes  and  in 
each  of  them  is  an  entirely  new  cast. 


Mort  Blumenstock,  title  writer,  will  do 
the  captions  for  several  forthcoming  Colum- 
bia pictures.  His  first  work  for  the  com- 
pany was  "The  Matinee  Idol." 


Carol  Holloway,  one  of  the  old  Vitagraph 
players,  has  returned  to  screen  work  after 
seven  years  of  absence  to  play  a  part  in 
Fox  Films'  "Mr.  Romeo." 


Paramount 's  team  of  lovers,  Fay  Wray 
and  Gary  Cooper,  will  be  seen  together  in 
"The  First  Kiss." 


Leo  Pierson  is  the  new  business  manager 
of  the  Florence  Vidor  production,  "The 
Magnificent  Flirt." 


Richard  Barthelmess  has  commenced  work 
on  "Roulette,"  his  next  stellar  effort  for 
First  National.  The  star  plays  a  dual  role 
and  has  the  support  of  Warner  Oland,  Bodil 
Rosing,  Margaret  Livings  ton,  Jacob  Ab- 
rams,  Ann  Schaeffer  and  the  child  twins, 


Ray  and  Roy  Berendzen.  No  leading  lady 
assigned  so  far.  Alfred  Santell  directing. 

Drew  Demarest,  stage  actor,  is  the  latest 
player  added  to  the  cast  of  M-G-M's  "The 
Dead  Line." 


Five  productions  for  First  Division  Dis- 
tributors, Inc.,  will  be  directed  by  Fred 
Windemere.  His  pictures  will  be  principally 
for  next  season's  program  but  he  will 
handle  one  of  the  present  year's  vehicles. 

In  "The  Hawk's  Nest,"  new  First  Na- 
tional vehicle,  Montague  Love  will  play  an 
important  supporting  part.  The  story,  deal- 
ing with  the  underworld,  is  an  original  by 
Wid  Gunninsr. 


Bryant  Washburn  and  Lila  Lee  are  co- 
starring  in  "A  Bit  of  Heaven,"  an  Excel- 
lent picture.  In  the  support  are  Martha 
Maddox,  Lucy  Beaumont,  Jacqueline  Gads- 
don,  Otto  Lederer  and  Richard  Tucker. 


Edythe  Chapman  will  do  another  of  her 
mother  roles  in  "Heart  to  Heart,"  a  forth- 
coming film  from  First  National.  William 
A.  Seiter  will  direct. 


Charley  Chase  is  to  spend  the  five  weeks' 
annual  vacation  of  the  Roach  studios  in  a 
short  vaudeville  tour  on  the  West  Coast 
Theatre  Circuit.  "Red"  Daniels  and 
Charles  Hall,  two  other  Roach  players,  are 
to  work  with  him  in  the  skit. 


Mae  Busch  will  make  a  series  of  features 
to  be  distributed  by  First  Division  Distribu- 
tors. She  will  start  work  on  the  first  of 
them  in  Hollywood  in  May. 


"Warming  Up"  instead  of  "Knocking 
'Em  Over"  will  be  the  title  of  Richard 
Dix's  next  starring  picture.  Mike  Ready, 
the  oldest  living  baseball  player  in  the 
United  States,  will  support  the  star. 


Cameramen  for  the  Warner  Bros,  pro- 
gram of  films  for  192S-29  have  been  selected. 
Photographers  on  "Noah's  Ark"  will  be 
under  the  supervision  of  Hal  Mohr.  Barney 
McGill  will  photograph  "State  Street 
Sadie,"  while  Norbert  Brodin  will  turn  the 
Cranks  on  "No  Questions  Asked." 


Donald  Keith  will  be  Pauline  Garon's 
leading  man  in  "The  Devil's  Cage,"  which 
will  be  released  by  First  Division.  In  the 
cast  of  the  picture  will  be  Arniand  Kaliz, 
Lincoln  Stcdman  and  Ruth  Stonehouse. 


Erie  C.  Kenton  has  been  chosen  by  Colum- 
bia to  direct  "Golf  Widows." 


Lee  Moran,  comedian,  has  been  assigned 
a  role  in  "Ladies  of  the  Night  Club,"  the 
Tiffany-Stahl  prod  uc  t  i  on . 


New  players  given  parts  in  the  Warner 
Bros,  special,  "Noah's  Ark,"  are  George 
O'Brien,  Noah  Beery,  Louise  Fazenda, 
Myrna  Loy,  Helene  Costello,  Anders  Ran- 
dolph, John  Miljan,  (inum  Williams,  Leila 
Hyams,  Audrey  Ferris  and  David  Mir. 


Jack  Holt  and  his  company  engaged  in 
filming  "The  Vanishing  Pioneer"  for  Para- 
mount left  Saturday  for  a  location  trip  to 
the  Zion  National  Park. 


"Grease  Paint,"  the  original  by  Svend 
Gade,  the  director,  which  Universal  will 
make  into  a  feature  picture  starring  Conrad 
Veidt,  will  be  released  under  the  title  of 
"The  Plav  Goes  On." 


"Fools  for  Luck"  is  the  definite  title  for 
the  newest  Fields-Conklin  comedy  which 
Paramount  is  making. 


Cutters  are  expected  to  have  finished  with 
"The  Yellow  Lily,"  the  First  National  pro- 
duction, before  long. 


"Cream  of  the  Earth,"  Universal  film, 
has  undergone  a  change  of  title  and  will  be 
called  "Red  Lips." 


Anna  Q.  Nilsson  will  play  one  of  the 
leading  roles  in  the  First  National  produc- 
tion, "The  Whip." 


Jesse  J.  Goldburg  has  purchased  four 
stories  for  the  program  of  First  Division. 
They  are:  "The  Comeback,"  a  tale  of  the 
north;  "The  Bum,"  from  the  Munsey 
Magazine  story  by  Charles  K.  Harris; 
"The  Mocking  Chevalier"  and  "The  Pink 
Pearl." 


New  writers  on  the  Fox  Films  studio  staff 
are  Wilson  Mizner,  playwright,  and  Velva 
Darling,  feminine  humorist. 


Arthur  Lake,  star  in  Universal  comedies, 
will  be  starred  next  season  in  a  series  of 
13  one-reelers  entitled  "Horace  of  Holly- 
wood." 


"Handle  With  Care,"  a  story  by 
Anthony  Coldeway,  will  be  the  first  starring 
vehicle  for  Irene  Rich  on  the  Warner  sched- 
ule for  the  new  season.  Robert  Lord  did  the 
script  and  Lloyd  Bacon  will  do  the  direc- 
tion. 


Edward  Cline  is  soon  to  start  the  cam- 
eras on  "The  Boss  of  Little  Arcady,"  in 
which  Donald  Reed  and  Doris  Dawson  will 
enact  the  junior  love  affair.  Gerald  Duffy 
has  just  finished  the  continuity  for  this 
First  National  film. 


Sally  O'Neil  has  been  signed  by  D.  W. 
Griffith  to  play  the  part  of  Ruth  in  the 
United  Artists  film,  "The  Battle  of  the 
Sexes." 


In  Gotham's  "Hellship  Bronson"  will  be 
Noah  Beery,  Reed  Howes  and  Helen  Foster 
supporting  Mrs.  Wallace  Reid. 


The  novel  "Sutter's  Gold"  will  serve  as 
a  starring  vehicle  for  Jean  Hersholt.  Work 
on  the  scenario  is  progressing.  No  director 
has  been  selected  as  yet. 


Tom  Terriss  is  preparing  to  launch  his 
second  Tiffany-Stahl  production  which  will 
be  "The  Naughty  Duchess,"  adapted  from 
an  Anthony  Hope  novel. 


1148 


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Situation  Wanted 

EXPERIENCED 
MUSICAL  CONDUCTOR, 
baton,  arranger  —  with  vast 
library  of  music  for  pictures 
and  concert — is  open  for  en- 
gagement. Address,  Musical 
Conductor,  care  of  Love,  514 
West  136th  St.,  New  York 
City. 

ORGANISTS  and  SING- 
ERS, thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  oi 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

Laboratory  man,  nine 
years'  experience  in  all 
branches  of  laboratory  work, 
including  16  m.m.  production. 
At  present  employed ;  desires 
connection  with  future.  Ad- 
dress: Box  195,  care  Motion 
Picture  News,  729  Seventh 
Avenue,  New  York  City. 

Experienced  Projectionist. 
Single.  Go  anywhere.  Write 
or  wire.  Carr  Hilburn,  Bla- 
denboro,  North  Carolina. 

ORGANIST.  AAA  refer- 
ences from  theatres  that 
count.  Exceptional  opportu 
nity  to  secure  well  known  mu- 
sician of  uncommon  ability. 
Investigate.  Box  315,  care  of 
Motion  Picture  News,  New 
York  City. 

THEATRE  MANAGER 
desires  change,  wife  organist, 
both  thoroughly  experienced 
Vaudeville,  Pictures.  If  your 
theatre  is  a  dead  one  let  us 
bring  it  to  life.  Best  refer- 
ences. Box  320,  care  Motion 
Picture  News,  New  York  City. 


For  Sale 

FOR  SALE  to  proper 
parties  valuable  theatre  lease 
in  Southern  city  of  approxi- 
mately 8,000  inhabitants  and 
large  pay  roll.  Fullest  in- 
vestigation allowed.  Address : 
M.  L.  P.,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

FOR  SALE  CHEAP.  Uni- 
versal motion  picture  camera, 
200  ft.  capacity,  turret  front 
with  3  lenses — Tesser  F  3-5, 
3  in.  Dallmeyer  F  3-5,  4  in. 
Carl  Zeiss  F  3-5.  Also  extra 
front  with  10  in.  Tesser  4-5 
and  Universal  Tripod.  Ad- 
dress, Box  338,  care  Motion 
Picture  News,  729  Seventh 
Ave.,  New  York. 

FOR  SALE  1,100  second- 
hand, veneer  theatre  chairs  in 
first-class  condition  at  $1.10 
per  chair.  Address,  Box  425, 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York. 

FOR  SALE — Hope  Jones 
Wurlitzer  Unit  Organ — Style 
No.  135 — With  automatic  at- 
tachment, four-stop  unit 
piano  console,  three  sets  of 
percussions,  and  full  set  of 
traps — Complete  with  blower 
and  generator.  Organ  in  its 
own  swell  box.  Also  one  Re- 
produco  Player  Pipe  Organ. 
Address:  S.  H.  Selig,  450 
South  State  Street,  Chicapn. 
111. 

PAYING  T  II  E  A  T  R  E 
WANTED.  Give  details. 
Box,  339,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York  City. 

MOTION  PICTURE 
THEATRES  bought  and  sold, 
for  clients.  List  your  theatre 
with  me.  Harry  Kaplan,  1451 
Broadway,  New  York  Ctiy. 


"American   Beauty" — First  Na- 
tional, Walnut  Theatre, 
Cincinnati 

Commercial  Tribune:  "Story  is 
a  whimsicality,  adequately  dressed 
up.  Camera  must  occasionally  lie! 
No  woman  could  be  so  persistently, 
immaculately  and  unreasonably 
beautiful,  all  the  time,  as  Billie 
Dove.  Film  is  photographic  oppor- 
tunity for  most  perfect  photo- 
graphic subject  in  Hollywood.  It 
can't  go  wrong." 

Enquirer:  "Film  certainly  lives 
up  to  its  title,  for  Billie  Dove  un- 
doubtedly is  one  of  most  beautiful 
women  on  screen.  Even  camera- 
man with  a  grudge  against  her 
would  have  hard  time  getting  poor 
shot  of  her  pulchritudinous  physiog- 
nomy." 

Post:  "As  long  as  Billie  Dove 
retains  that  exact  beauty  which 
photographs  gorgeously  from  any 
angle,  we  personally  shall  admire 
her,  no  matter  what  may  be  the 
picture  content.  Her  'American 
Beauy'  is  thoroughly  normal,  de- 
cent affair,  nicely  adjusted  with  un- 
expected .  .  .  surprising  and 
beguiling." 

Times  -  Star:  "Appropriately 
named  'American  Beauty,'  since 
leading  role  is  played  by  Billie 
Dove.  Miss  Dove  so  pretty  that 
you  don't  expect  much  else  of  her, 
but  she  happens  to  be  better  actress 
than  most  professional  beauties." 


"The  Private  Life  of  Helen  of 
Troy" — First  National,  Main- 
street  Theatre,  Kansas  City 

Star:  "Handed  me  hearty  laugh 
and  it  is  safe  to  advise  you  to  see 
'Helen  of  Troy'  this  week  'and  as- 
sure you  that  you  will  get  your 
money's  worth.  Picture  brings  out 
satire  of  Erskine's  novel.  Has  been 
produced  on  lavish  scale  which 
makes  it  attractive  photographically 
as  well  as  narratively  .  .  .  One 
of  finer  pictures." 

Times:  "One  can't  understand 
how  Greeks  ever  lost  control  of 
world  if  they  really  had  girls  who 
look  like  ones  in  this  picture.  Sub- 
titles are  as  modern  as  tonight's 
dinner  and  probably  more  appetiz- 
ing. Entire  company  gives  excel- 
lent performance." 

"The  Private  Life  of  Helen  of 
Troy" — First  National,  Pan- 
theon Theatre,  Toledo,  O. 

News-Bee :  "They  say  slapstick 
and  art  can  never  mix,  but  pro- 
ducers have  here  blasted  this  theory 
into  proverbial  cocked  hat.  Truly 
artistic  massive  sets  and  beautiful 
costumes  topped  off  by  present-day 
satire  and  wit,  form  basis  for  pic- 
ture as  original  as  it  is  comically 
human." 

Times:  "Broad  burlesque  and 
boasting  some  elaborately  built  sets, 
good  fun.  Gorgeously  staged  film, 
Ancient  kings,  queens,  princes 
broadly  burlesqued  and  satirized  in 
light  of  present-day  slang  phrases 
and  epigrams." 


pure  enjoyment,  a  name  that  con- 
jures the  best  in  real  comedy  enter- 
tainment, the  Prince  of  Clowns  in 
the  funniest  thing  he  has  ever  done. 
Charlie  Chaplin  is  a  circus  in  'The 
Circus' — a  genius  in  whom  the  art 
of  pantomime  is  reborn,  a  lovable 
little  man,  who  catched  at  the  heart 
of  each  child  and  adult  with  his 
whimsical  funmaking,  packing  the 
great  Shea's  Buffalo  Theatre  to  the 
rooftop,  sending  thousands  away 
happy  and  bringing  them  back  to 
laugh  again  and  again. 


"The  Private  Life  of  Helen  of 
Troy"— First  National,  Fifth 
Avenue  Theatre,  Seattle 

Post-Intelligencer :  "Finds  in- 
stant favor  with  all  audiences. 
Erskine  brand  of  polite  naughti- 
ness is  popular — on  screen  as  well 
as  on  printed  page.  Incomparable 
Maria  Corda  moves  through  it  in 
voluptuous  perfection.  It's  better 
than  book.  Brisk  and  naughty  sa- 
tire .  .  .  with  humorous  ap- 
peal." 

Times:  "Wins  salvos  of  laugh- 
ter. One  of  most  beautiful  pictures 
that  has  ever  been  shown  in  Seattle. 
Has  comedy  in  generous  quantities 
and  is  sly,  satirical,  subtle,  broad, 
whimsical  and  daring  by  turns. 
Richly  costumed  and  displays  sets 
breath-taking  in  their  magnitude 
and  striking  in  their  pictorial  effect. 
Hilarious  kidding." 


"The  Shepherd  of  the  Hills*'— 
First  National,  Mainstreet 
Theatre,  Kansas  City 

Post:  "All  rustic  beauty  and 
picturesque  characters  of  Ozarks 
have  been  brought  to  screen.  Pic- 
ture stresses  beauty  of  locale  and 
outdoes  itself  in  photographic  splen- 
dor. Has  been  given  finished  pro- 
duction. It  is  interest-holding  from 
start  to  finish  and  was  seemingly 
enjoyed  by  everybody  about  me." 


"The  Valley  of  Giants"  —  First 
National,  Indiana  Theatre, 
Indianapolis 

Nezvs:  "Overwhelming  beauty. 
Greatly  superior  to  Sills'  other  re- 
cent pictures.  Well  done  and  worth 
seeing  for  its  scenic  beauty  if  for 
nothing  else." 

Star:  "Epic  of  lumber  camps. 
Shows  result  of  careful  direction 
and  is  splendid  example  of  films  of 
its  type.  Several  thrilling  scenes." 

Times:  "Type  of  screen  play  in 
which  Sills  gets  along  easily.  Has 
one  of  those  strong  men  roles  that 
fit  him.  Good  photography  .  .  . 
well  directed  .  .  .  melodrama- 
tic in  tone." 


"The  Circus"  —  United  Artists, 
Shea's  Buffalo  Theatre, 
Buffalo 

Courier-Express :  "Charlie  Chap- 
lin ! — two  magical  words  that  spell 


"Sadie     Thompson"  —  United 
Artists,  Denver  Theatre, 
Denver 

Evening  News:  "Gloria  as  'Sa- 
die Thompson'  thrills.  Tensely  dra- 
matic film.  Outstanding  in  the 
screen  world.  It  takes  an  actress 
of  emotional  depth  and  understand- 
ing to  run  this  gamut  of  psychic  up- 
heavals, but  Miss  Swanson  more 
than  meets  the  eests.  It's  her  best 
performance  to  date.  Tremendous 
crowds  flocked  to  the  Denver  over 
the  week-end." 


April    7  ,    J  9  28 


\\Y> 


New  York  City 

WE  mentioned  in  this  column  last 
week  that  if  current  picture  offer- 
ings in  Broadway  theatres  were 
strong  enough  attendance  would  be  good 
even  though  the  Lenten  season  was  in  full 
blast  and  enough  Manhattanites  and  others 
tumbled  out  of  their  burrows  the  past  seven 
days  to  justify  this  statement  and  bring  joy 
to  the  majority  of  theatre  managers.  Par- 
ticularly impressive  among  the  popular 
priced  houses  were  the  records  hung  up  at 
the  Capitol,  Paramount  and  Roxy,  a  number 
of  the  higher  priced  films  also  holding 
nicely  for  this  season  of  the  year. 

Lon  Chaney  came  through  with  his  repu- 
tation for  having  an  army  of  loyal  fans  by 
giving  the  Capitol  one  its  best  weeks  in 
some  time,  enough  cash  being  taken  in  to 
entirely  justify  a  hold  over  of  "The  Big 
City"  for  another  week.  The  Paramount 
challenged  Chaney's  pulling  strength  with 
Clara  Bow  in  "Red  Hair,"  a  picture  rated  as 
not  up  to  the  "It  Girl's"  previous  pictures, 
but  plenty  strong  enough  to  pack  the  big 
Publix  house  for  the  whole  week.  On 
points  the  bout  between  Chaney  and  Bow 
went  to  the  latter  by  a  shade. 

After  a  long  run  at  Warners'  "The  Jazz 
Singer"  came  into  the  Roxy  for  a  two 
weeks'  stay  and  rolled  up  a  corking  good 
week,  proving  that  a  lot  of  folks  were  wait- 
ing for  pop  prices  on  the  Al  Jolson  film. 
The  Strand,  with  "The  Noose"  for  a  sec- 
ond week,  failed  to  hold  up  to  the  first 
week's  attendance  but  all  in  all  made  a  very 
good  showing.  The  Barthelmess  picture 
came  in  for  a  good  share  of  favorable  com- 
ment. 

Last  Wednesday  the  Colony  started  its 
new  two-a-day  policy  with  the  premiere  of 
"We  Americans."  Comment  from  local  pa- 
pers and  the  trade  press  is  good  and  even 
with  a  free  night  and  the  usual  amount  of 
paper  for  all  first  week's  in  evidence,  the 
film  is  getting  away  to  a  pleasing  business 
in  a  house  which  has  for  a  long  time  failed 
to  show  signs  of  real  life.  A  better  than  aver- 
age picture  of  its  type. 

Harold  Lloyd's  new  picture  "Speedy" 
will  replace  "The  Gaucho"  at  the  Rivoli 
after  the  latter's  run  of  four  weeks.  Consid- 
ering the  nine  weeks  run  of  the  Douglas 
Fairbanks  film  at  the  Liberty  its  showing  at 
the  Rivoli  must  be  termed  good. 

The  Rialto  is  clicking  along  to  pleasing 
business  with  "The  Legion  of  the  Con- 
demned," not  only  cashing  in  on  the  present 
interest  in  aviation  films  but  getting  a 
steady,  good  trade  for  the  reason  that  it  is 
an  excellent  attraction. 

Among  the  two-a-day  specials  "The  Trail 
of  '98"  is  going  along  at  a  smart  pace  and 
predictions  are  that  this  picture  will  continue 
to  pile  up  gratifying  gates  for  some  time  to 
come.  At  the  Criterion,  old  daddy  "Wings" 
still  has  them  waiting  in  line  at  the  b.  o., 
while  Fox's  "Four  Sons"  is  also  doing  con- 
sistently good  business  at  the  Gaiety. 
Other  Fox  films,  "Sunrise"  and  "Mother 
Machree"  are  not  doing  anything  to  write 
home  about.  Warners'  theatre,  with  its  new 
talkie  "Tenderloin"  (W.  B.)  turned  in  an- 
other good  week.  Publicity  attending  the 
amputation  of  several  feet  of  talkie  part 
panned  by  critics  during  first  showings 
reacted  favorably  with  the  public. 

The  Cameo  has  held  "Czar  Ivan  the  Ter- 
rible" over  for  a  fourth  week.  This  film 
apparently  has  a  far  wider  appeal  than  be- 
lieved by  several  of  the  boys  in  this  trade 
and  chalked  up  nice  business  at  this  small 


theatre.  The  Embassy  with  "Two  Lovers" 
had  a  very  fair  week.  The  Hippodrome  with 
"Skinners'  Big  Idea"  and  K  A  vaudeville 
did  a  usual  profitable  week's  business.  The 
Central  still  has  "Uncle  Tom's  Cabin"  after 
a  run  of  over  five  months  but  it  has  started 
to  show  signs  of  buckling.  Martin  and  Osa 
Johnson's  animal  picture  "Simba"  has  left 
the  Earl  Carroll  after  a  very  satisfactory 
run. 

Los  Angeles 

TWO  openings  last  Wednesday — "Uncle 
Tom's  Cabin"  followed  "The  Patent 
Leather  Kid"  at  the  Criterion  and  "Ramona" 
moved  in  United  Artists  after  "Sadie  Thomp- 
son" sailed  away.  Both  pictures  promise  to 
duplicate  the  successful  records  of  their 
predecessors. 

"Love  and  Learn"  at  the  Metropolitan  was 
subsidiary  in  point  of  interest  to  the 
"Merry  Widow,"  Publix  Stage  Revue  direct 
from  N.  Y.  The  bill  went  only  moderately 
well. 

"Wings"  continues  in  its  record-breaking 
course  at  the  Riltmore  beginning  its  twelfth 
week.  "The  Crowd"  concluded  a  very  profit- 
able run  at  the  Million  Dollar. 

"The  Noose"  held  up  its  end  of  the  enter- 
tainment at  Loew's  State  with  Fanchon  & 
Marco's  "Japa-Knees  Idea,"  the  most  elabo- 
rate and  costly  of  all  former  presentations, 
being  well  received.  Box  office  receipts  for 
the  week  were  satisfactory. 

Announcement  of  the  closing  within  two 
weeks  of  "Four  Sons"  at  Carthay  Circle  has 
stirred  many  theatregoers  to  action.  Carli 
F.linor's  Concert  Orchestra  and  Jack  Laugh- 
lin's  50-artists  stage  spectacle  add  to  the 
entertainment.  "Street  Angel"  has  been 
booked  to  follow  "Four  Sons"  on  April  10th. 

"The  Circus"  played  to  excellent  houses 
during  the  past  week  at  Grauman's  Chinese. 

Boston 

AGAIN  "The  Jazz  Singer"  has  been  ex- 
tended in  its  record-breaking  run  at  the 
Modern  and  Beacon  Theatres.  First  it  was 
for  a  two-weeks'  run,  then  extended  to  four, 
then  six.  Now  it  will  run  a  full  eight  weeks 
at  both  houses,  simultaneously.  It  is  an- 
nounced that  it  will  positively  close  at  the 
conclusion  of  the  eighth  week.  The  former 
record  of  the  two  houses  was  two  weeks. 

"Feel  My  Pulse"  was  the  Metropolitan 
offering,  with  heavy  business  for  the  Lenten 
season.    "11  Guaranty"  was  the  presentation. 

Charlie  Chaplin's  first  film  in  many 
months,  "The  Circus,"  was  one  of  the  out- 
standing successes  of  the  year  at  its  showing 
at  the  Loew's  State  Theatre,  with  crowds  in 
line  every  night  during  the  week.  It  is 
expected  that  box  office  records  will  be 
equalled  by  the  film. 

"The  Gateway  of  the  Moon"  proved  a  big 
attraction  for  the  Keith-Albee  Boston  Thea- 
tre, and  comes  near  the  top  of  box-office 
receipt  films  of  the  year. 

"Mad  Hour"  was  another  attraction  gross- 
ing heavily  during  the  week,  shown  at  the 
W  ashington  Street  Olympia. 

Good  receipts  are  reported  by  the  Scollay 
Square  Olympia  with  "Chicago  After  Mid- 
night," "Count  of  Monte  Cristo"  at  the 
Lancaster,  "Sorrell  and  Son"  at  the  Uni- 
versity, "Sporting  Goods"  at  the  Fenway, 
"The  Gaucho"  at  the  Exeter,  "The  Divine 
Woman"  at  the  Bowdoin,  and  "The  Gaucho" 
at  the  Capitol. 


St.  Louis 

T^OUGLAS  FAIRBANKS  in  "The 
±J  Gaucho"    did    excellent    business  at 

Loews  State  theatre  during  the  week,  when 
one  takes  into  consideration  general  condi- 
tions. Local  critics  were  unanimous  in 
praising  this  picture. 

At  the  Ambassador  Clara  Bow  in  "Red 
Hair"  was  regarded  as  the  best  advertising 
picture  that  has  come  to  St.  Louis  in  a  long 
time.  Elinor  sure  knows  how  to  work  the 
screen  both  ways— collect  for  the  showing 
of  the  picturization  of  her  books  and  then 
force  the  pictures  to  advertise  such  books, 
and  also  to  work  in  several  shots  about  Fli- 
nor  herself  "Red  Hair"  is  the  sort  to  please 
a  certain  portion  of  the  population  of  any 
metropolitan  centre  and  Clara  Bow  gener- 
ally gets  her  sh  are  of  such  patronage. 

Admittedly  even  with  Elinor's  special 
terms  of  publicity  "Red  Hair"  is  one  of 
Clara  Bow's  best. 

"The  Crystal  Cup"  was  on  the  screen  at 
the  Missouri  theatre  and  won  fresh  prestige 
for  Mackaill  and  Mulhall.  It  didn't  bust 
any  box  office  records  either.  Nie  in  the 
P.  D.  elected  the  attraction  to  fill  a  niche  in 
his  special  field  of  The  Worst  Films  of  the 
Year.  Naturally  everyone  does  not  agree 
with  Nie  on  everything. 

"The  Desired  Woman,"  the  Vitaphone 
feature  at  the  Grand  Central  did  not  hold  up 
to  the  marks  set  by  "The  Jazz  Singer"  and 
"In  Old  San  Francisco."  The  short  features 
held  up  the  bill  during  the  week. 

The  St.  Louis,  the  Orpheum  Circuit  house 
at  Grand  and  Delmar  boulevards,  enjoyed 
an  average  week  for  the  season.  The  mo- 
tion picture  was  "Dressed  to  Kill"  with  Ed- 
mund Lowe  and  Mary  Astor  featured. 

Pittsburgh 

PRACTICALLY  all  the  theatres  felt  the 
lean  hand  of  Lent  last  week,  the  only 
exception  being  the  Penn  Theatre  which  had 
an  unusually  strong  show.  The  feature  pic- 
ture was  Dolores  Del  Rio  in  "Ramona"  and 
it  was  well  exploited  with  a  complete  cover- 
age of  the  town  obtained.  The  stage  show 
was  "Hula  Blues"  and  considered  by  most 
of  the  patrons  as  one  of  the  best  units  that 
played  the  house. 

The  Cameo  Theatre  is  playing  its  last 
week  as  a  first  run  theatre,  the  picture  being 
"Love  Me  and  The  World  Is  Mine."  This 
house  has  been  used  as  an  exploitation  house 
by  Universal,  but  with  the  inroads  made 
by  the  new  de  luxe  houses  in  town,  is  formed 
into  the  grind  policy  with  a  fifteen  cents  top, 
daily  change. 

The  Stanley  Theatre,  booked  George 
Bancroft  in  the  "Showdown"  with  the 
Florentine  Singers  and  "In  The  Army"  as 
the  two  presentations  but  the  house  did  the 
poorest  week  since  its  opening.  Charlie 
Chaplin  in  "The  Circus"  was  set  into  the 
Grand,  this  being  a  second  run,  incidentaly 
the  first  second  run  that  played  the  House 
but  so  many  people  had  seen  it  at  the  Penn, 
the  gross  was  disappointing.  Loew's  Aldine 
had  Jack  Holt  in  "The  Warning,"  Charlie 
Chaplin  in  "The  Rink"  and  five  vaudeville 
acts,  while  the  Davis  had  "Come  to  My 
House"  with  Trixie  Friganza  heading  a  six 
act  vaudeville  bill  but  both  houses  slumped 
badly.  The  Olympic  played  the  "Leopard 
Lady"  and  the  State,  Irene  Rich  in  "Powder 
My  Back"  and  both  houses  did  average  busi- 
ness. 


1150 


Motion    Picture  News 


Chicago 

UNSATISFACTORY  business  continues 
to  depress  Chicago  theatre  men  gen- 
erally, with  only  a  few  of  the  large  de  luxe 
houses  doing  anything  noteworthy.  Bad 
weather  conditions,  including  a  blizzard, 
added  to  the  lenten  slump  during  the  past 
week. 

"The  Big  City,"  with  a  local  favorite,  Lon 
Chaney,  in  the  stellar  role,  was  featured  at 
the  Chicago  Theatre,  with  "The  Fast  Mail" 
as  the  stage  attraction,  attendance  being 
about  normal.  The  Oriental  Theatre  had  a 
strong  business  getter  in  "Burning  Day- 
light," Paul  Ash  and  his  Gang  in  "Blue 
Revue"  rounding  out  a  bill  which,  all  other 
things  considered,  did  well.  Fair  business 
was  the  report  from  United  Artists  Theatre, 
where  "My  Best  Girl"  is  running. 

"The  Patent  Leather  Kid"  continued  its 
successful  run  at  McVickers,  and  "Simba," 
roadshowing  at  the  Woods,  also  held  over 
to  fair  business.  The  other  loop  hold-over 
was  "Chicago"  at  the  Roosevelt,  which  also 
had  as  the  extra  attraction,  "Forty  Thousand 
Miles  with  Lindbergh." 

"Dressed  to  Kill"  was  the  screen  attraction 
at  both  the  Marbro  and  Granada  Theatres, 
Benny  Meroff  in  "Silver  Skies"  furnishing 
the  stage  entertainment  at  the  former,  and 
Charles  Kaley  in  "Wibbly  Wobbly"  at  the 
latter,  Vitaphone  also  being  included  on  both 
bills,  as  well  as  the  extra  attraction,  "Forty 
Thousand  Miles  with  Lindbergh."  Fair  at- 
tendance was  enjoyed  by  both  of  these 
houses. 

"Gentlemen    Prefer    Blondes"    was  the 

feature  at  the  Uptown,  where  the  personal 
appearance  of  George  Jessel  in  "Dancing 
Feet,"  with  Frankie  Masters  and  his  band, 
stimulated  business.  The  Tivoli  offered  a 
program  including  "West  Point"  and  Benny 
Kreuger  and  his  band,  attendance  being  re- 
ported excellent.  The  Capitol,  which  had  on 
its  program  both  Movietone  and  Vitaphone, 
the  Capitol  Merrymakers,  in  addition  to 
"The  Mad  Hour"  as  its  screen  feature,  had 
fair  business,  and  the  same  was  true  of  the 
Avalon,  which  offered  "That  Certain  Thing" 
on  the  screen,  and  Roy  Detrich  and  his  band 
in  "Russian  Capers,"  and  community  sing- 
ing on  the  Vitaphone. 

Atlanta 

ATLANTA  theatres  broke  about  even  last 
week,  all,  with  the  exception  of  the 
Howard,  playing  "The  Patent  Leather  Kid," 
having  mediocre  bills. 

Although  the  Howard  did  not  enjoy  an 
overwhelmingly  good  business,  its  box-office 
ran  high  and  increased  during  the  week,  a 
good  sign  for  the  picture's  drawing  power. 
A  poor  vaudeville  bill  hurt  this  picture. 


ROGUES'  GALLERY  2313 

for  future  reference  of 

EXHIBITORS  ! 


SOME  DAY — Perhaps  your  organization  may 
need  a  man  who  can  letter,  layout  and  plan 
advertising,  write  press  stories,  and  who 
understands  photoplay  values  and  selling  the 
show. 

—THREE  YEARS  WITH  LIBSON ! 
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CINCINNATI,  OHIO 


Next  door  Loew's  Grand  drew  fair  busi- 
ness with  "Bringing  Up  Father,"  which  was 
helped  out  considerably  by  a  good  vaudeville 
bill. 

The  Capitol  suffered  a  bit  showing  Madge 
Bellamy  and  Johnny  Mack  Brown  in  "Soft 
Living,"  not  the  actors  fault,  however,  case 
of  no  story. 

A  similar  catastrophe  existed  at  Keith's 
Georgia,  where  Billie  Dove  fell  from  her 
peak  pushed  up  by  "The  Love  Mart,"  in 
"The  Heart  of  a  Follies  Girl,"  which  lacked 
action  and  plot. 

Douglas  Fairbanks  and  Lupe  Velez  in 
"The  Gaucho"  at  the  Rialto,  second  run, 
drew  well. 

Three  action  numbers,  "Cyclone  Cowboy," 
"Three  Miles  Up"  and  "Trick  of  Hearts," 
brought  the  Tudor  an  average  fair  week. 

Cleveland 

THIS  last  was  a  big  show  week  in  town. 
Big  attractions  at  most  of  the  down- 
town houses  brought  large  attendance. 
Keith's  Palace  was  jammed  both  afternoons 
and  evenings  for  every  performance  with 
"Shepherd  of  the  Hills"  presented  with  a 
novel  epilogue  which  attracted  wide  atten- 
tion. "The  Gaucho"  continued  to  fill  the 
Stillman  during  its  third  week,  and  will  play 
still  another  week.  "The  Circus"  did  a  whale 
of  a  business  during  its  first-run  neighbor- 
hood engagement  at  the  Park.  It  was  school 
vacation  week,  too,  which  undoubtedly 
helped  fill  the  coffers.  Clara  Bow  in  "Red 
Hair"  was  a  big  hit  with  tremendous  audi- 
ences at  the  Allen.  The  picture  proved  to 
have  big  box  office  value  and  a  steady  line 
was  maintained  in  front  of  the  box  office  for 
practically  all  performances.  "Bringing  Up 
Father,"  broad  comedy  picture,  attracted 
those  who  follow  the  fortunes  of  Jiggs  in 
the  comic  strips,  but  didn't  make  a  hit  with 
the  majority  of  movie  goers.  Marie  Dressier 
and  J.  Farrell  MacDonald  injected  enough 
life  into  the  picture  to  hold  the  interest. 
Business  was  fair. 

Reade's  Hippodrome  had  a  gala  box-office 
week  with  "That  Certain  Thing,"  good  audi- 
ence picture  of  the  Cinderella  type,  as  the 
feature  attraction.  "Nameless  Men,"  an 
underworld  tale  full  of  intrigue  and  suspense, 
had  an  average  total  for  the  week  at  the 
Cameo.  Keith's  East  105th  St.  did  splen- 
didly with  "Let  'Er  Go,  Gallegher,"  starring 
Junior  Coughlan,  as  the  big  show  for  Easter 
vacation. 

Neighborhood  houses  didn't  do  so  well. 
Legitimate  theatres  offered  keen  competi- 
tion with  "The  Captive,"  doing  its  third 
week  at  the  Little  Theatre,  "Broadway"  fill- 
ing the  Hanna;  "The  Silver  Chord,"  with 
Laura  Hope  Crews,  attracting  favorable 
criticism  and  big  attendance  at  the  Ohio; 
Will  Rogers  doing  a  solo  at  Masonic  Hall; 
and  the  stock  companies  all  getting  their 
share  of  the  business. 

Kansas  City 

ATTENDANCE  at  practically  all  first  run 
houses  in  Kansas  City  this  week  was  a 
duplication  of  last  week — fair  and  slightly 
on  the  upgrade. 

At  Loew's  Midland  Gloria  Swanson  in 
"Sadie  Thompson"  drew  well  all  week, 
which  also  can  be  said  of  the  second  week's 
run  of  "The  Patent  Leather  Kid,"  despite 
the  fact  that  it  was  a  return  engagement. 
At  the  Mainstreet,  Milton  Sills  in  "Burning 
Daylight"  drew  slightly  under  the  previous 
week,  as  did  "Nobody's  Widow"  at  the 
Globe. 

"The  Patsy"  at  the  Newman  just  about 
equaled  the  previous  week's  attendance, 
which  was  merely  fair. 

"Square  Crooks"  at  the  Pantages  drew 
good  all  week. 

Nothing  extraordinary  in  the  way  of  ex- 
ploitation or  newspaper  advertising  was 
ventured  by  any  of  the  theatres. 


Buffalo 

COMPETITION  was  particularly  keen 
during  the  week  of  March  26,  with  Clara 
Kimball  Young  and  Eugene  O'Brien  in  per- 
sonal appearances  at  the  Great  Lakes  and 
Hippodrome  respectively,  and  both  legiti- 
mate houses  going  full  blast,  the  Erlanger 
playing  a  return  engagement  of  "King  of 
Kings,"  and  the  Shubert-Teck  housing  "Gay 
Paree"  with  "Chic"  Sale,  and  the  result  was 
that  no  house  did  any  record-breaking  busi- 
ness. 

"Old  Ironsides"  at  Shea's  Buffalo,  with 
the  Publix  stage  revue,  "Pagoda  Land," 
drew  consistently  well  all  week.  This  was 
due  in  no  small  part  to  the  success  of  Charlie 
Taylor,  Shea's  efficient  publicity  director,  in 
arranging  a  three-way  tieup,  with  the  Buf- 
falo Evening  News,  the  navy  recruiting  sta- 
tions, and  the  school  principals,  to  whom  he 
sent  booklets  on  the  famous  frigate,  accom- 
panied by  a  letter  from  Mayor  Schwab  en- 
dorsing the  picture  for  its  educational  value 
and  suggesting  that  all  school  children  see  it 
Shea's  Hippodrome,  in  addition  to  Eugene 
O'Brien  in  person,  had  "College,"  with  Bus- 
ter Keaton,  on  the  screen,  and  the  theatre- 
goers responded  satisfactorily  to  this  double- 
barreled  feature..  "King  of  Kings"  at  the 
Erlanger  drew  large  crowds  at  the  evening 
performances,  and  the  matinee  performances 
also  attracted  good  audiences.  "Alias  the 
Deacon"  was  the  Great  Lakes  screen  feat- 
ure, with  Clara  Kimball  Young  in  person 
headlining  the  vaudevile,  and  attendance 
was  heavy  during  the  fore  part  of  the  week 
and  again  toward  the  end.  The  Lafayette 
put  on  eight  acts  of  vaudeville  and  "Silk 
Stockings,"  with  Laura  LaPlante  on  the 
cinema,  but  the  response  by  the  public  could 
hardly  be  termed  terrific. 

Loew's  box  office  force  was  kept  fairly 
busy  by  the  customers  who  were  lured  by  an 
excellent  vaudeville  bill,  headlined  by  the 
Bronson-Renee  revue,  and  William  Haines 
on  the  screen  in  "The  Smart  Set." 

Dallas 

BUSINESS  at  the  Dallas  theatres  and  the 
weather  have  both  been  fair  the  past 
week,  with  no  unusually  good  weekly  grosses 
in  evidences. 

"Sorrell  and  Son,"  with  H.  B.  Warner  and 
Anna  Q.  Nilsson,  did  a  good  business  for  the 
week  at  the  Palace.  The  opening  business 
was  under  par,  but  soon  built  up,  and,  with 
the  aid  of  good  matinee  crowds,  turned  in  a 
creditable  gross  for  the  week. 

At  the  Majestic,  "Sharp  Shooters,"  with 
George  O'Brien  and  Lois  Moran,  did  a  fair 
business  for  the  seven-day  run,  but  was 
under  the  Majestic  weekly  average,  which 
has  been  very  good. 

The  Melba,  showing  "Old  Ironsides,"  with 
Esther  Ralston,  Wallace  Beery,  George  Ban- 
croft and  Charles  'Farrell,  failed  to  get  the 
big  crowds,  and  the  receipts  for  the  week 
were  only  fair.  "Old  Ironsides"  was  easily 
the  outstanding  picture  of  the  week,  and  had 
good  publicity  behind  it,  but  for  some  rea- 
son failed  to  get  the  deserved  business. 

At  the  Capitol,  "Midnight  Rose,"  with  Lya 
De  Putti  and  Kenneth  Harlan,  checked  off 
an  average  week.  Ford  and  Glenn,  radio  en- 
tertainers from  station  WLS,  Chicago,  and 
station  WFAA,  Dallas,  appeared  in  person 
as  an  additional  feature  to  the  program. 

"Motherhood,"  a  maternity  problem  pic- 
ture, played  to  fair  business  for  the  week,  at 
The  Old  Mill.  A  tie-up  with  the  Dodge 
Bros.'  star  radio  hour  failed  to  boost  busi- 
ness Thursday  night.  Loudspeakers  were  in- 
stalled, and  the  regular  program  continued 
during  the  broadcasting,  with  the  exception 
of  the  music. 

At  the  Arcadia,  "The  Wizard,"  with  Ed- 
mund Lowe,  and  "The  Last  Command,"  with 
Emil  Jannings,  brought  above  average  busi- 
ness, although  the  usual  Vitaphone  features 
were  absent. 


April    7  ,  1928 


1151 


Minneapolis 

WITH  the  exception  of  the  new  Min- 
nesota Theatre,  which  did  a  grand  and 
glorious  business  during  its  opening  week, 
there  wasn't  much  to  brag  about  from  a  box- 
office  standpoint  in  Minneapolis  last  week. 
Everybody  went  to  the  Minnesota,  and  that 
meant  that  the  Other  houses  suffered  accord- 
ingly. This  new  house,  which  is  jointly  con- 
trolled hy  Publix  and  F.  &  R.,  seats  4,050. 
and  is  the  fifth  largest  in  the  United  States, 
and  it  was  tilled  to  capacity  most  of  the 
week,  and  all  the  theatres,  including  movie, 
stock  and  vaudeville,  felt  the  effects  of  the 
new  competition.  The  Minnesota  had  a  good 
program,  headed  by  Richard  Dix  in  "Sport- 
ing Goods,"  and  the  Publix  Stage  unit, 
"Treasure  Ships,"  but  the  program  didn't 
matter  much,  as  the  people  came  chiefly  to 
see  the  theatre. 

Reporting  on  the  other  theatres  is  merely 
a  matter  of  saying  that  they  did  as  well  as 
could  be  expected  in  the  face  of  the  first- 
week  competition  of  the  Minnesota.  The 
State  inaugurated  its  new  policy  of  showing 
the  bigger  pictures  with  Joan  Crawford  in 
"Rose-Marie,"  while  "Chicago"  was  staying 
over  at  the  Garrick  for  a  second  week. 

Corinne  Griffith  was  at  the  Strand  in  "The 
Garden  of  Eden,"  and  "The  Patent  Leather 
Kid"  came  into  the  Grand,  a  second  run  loop 
house,  for  a  week.  Pantages  showed  "A 
Girl  in  Every  Port"  and  the  Hennepin- 
Orpheum  featured  May  McAvoy  and  Conrad 
Nagel  in  "Slightly  Used." 

The  Lyndale,  Loring,  Rialto,  American 
and  Lagoon — neighborhood  houses  —  were 
offering  such  films  as  "A  Man's  Past,"  "The 
Last  Command,"  "Beau  Sabreur"  and  "The 
Patent  Leather  Kid." 

Seattle 

THE  Seattle  Theatre,  new  Publix  play- 
house,  was  away  again  far  in  the  lead 
during  the  last  week,  marking  the  third  week 
of  capacity  and  near  capacity  business  for 
the  3,500  seat  house.  "West  Point"  was  the 
screen  attraction  and  Publix'  "Russian  Rev- 
els" was  the  stage  show;  both  met  with  de- 
cided success  and  pleased  big  audiences. 
Jules  Buffano's  work  with  the  stage  band  is 
very  well  liked  here,  and  a  local  dance  in- 
terpolation for  the  grand  concert  also 
pleased.   Gross  around  $20,000  again. 

The  second  of  the  big  houses,  the  Fifth 
Avenue  Theatre,  dropped  out  of  the  week's 
running,  having  been  rented  to  the  Seattle 
opera  patrons  for  three  days  in  the  middle 
of  the  week  for  the  appearance  of  the  Chi- 
cago Civic  Opera  Company.  The  four-day 
attraction  at  the  Fifth  Avenue  was  "Becky," 
a  fair  screen  show.  The  stage  show  feat- 
ured Moss  and  Frye,  colored  entertainers, 
who  were  accorded  a  fine  reception  here. 
Wallace  at  the  Wurlitzer  is  a  decided  attrac- 
tion at  this  house  each  week. 

Other  than  the  Seattle  program,  and  the 
third  week  of  the  "Gaucho"  at  the  United 
Artists  Theatre,  show  business  was  notice- 
ably off.  "The  Gaucho"  continued  to  play 
to  pleasing  houses  for  the  final  few  days  of 
the  run,  after  a  successful  opening  two 
weeks.  The  gross  for  the  entire  engagement 
was  considered  quite  satisfactory. 

"That's  My  Daddy"  at  the  Columbia  The- 
atre was  a  mediocre  film  that  did  not  at- 
tract very  much  business.  Dennv's  pictures 
have  been  below  par  lately.  A  fairly  good 
supporting  film  program  and  a  good  musi- 
cal offering  were  partial  redeeming  factors. 
Gross  just  about  average. 

At  the  Blue  Mouse  Theatre,  "The  Silver 
Slave"  played  to  average  houses.  Business 
here  has  slackened  up  a  bit,  due  to  increased 
competition  and  a  slight  drop  in  the  tempo 
of  the  films  and  supporting  Vitaphone  at- 
tractions. Matinees  are  strong,  but  evening 
business  is  lighter.  Business  for  the  last 
week  was  just  average. 

"Sinews  of  Steel"  at  Joe  Danz's  Embassy 
Theatre,  with  a  local  stage  revue,  played  to 
the  average  pleasing  gross,  and  drew  some 


added  business  from  the  Liberty  Theatre, 
the  other  Danz  house  closed  again  for  re- 
pairs, after  a  few  unsuccessful  weeks  of 
operation. 

The  vaudeville  houses  both  showed  a 
shorter  gross  than  the  previous  week.  The 
Orpheum,  with  its  new  continuous  policy, 
failed  to  show  any  appreciable  gain  in  box 
office  results.  "Not  for  Publication"  was 
the  film  attraction.  At  Pantages,  "Wolf 
Fangs"  on  the  screen  and  Francis  X.  Bush- 
man, Jr.,  on  the  stage  combined  to  produce 
the  average  box  office  gross. 

The  Egyptian  Theatre,  first  suburban 
house  to  feature  Vitaphone  and  Movietone, 
broke  all  house  records  with  a  10-day  run 
of  "Seventh  Heaven"  second  run,  and  two 
second-run  Vitaphone  acts.  Other  suburban 
houses  are  showing  a  decline  in  business, 
due  to  more  houses  downtown  and  lowered 
downtown  prices. 

Salt  Lake  City 

THE  downtown  first  -run  theatre  reports 
average  very  good  this  past  week,  with 
some  special  and  exceptionally  interesting 
programs  being  presented. 

The  Capitol  Theatre,  under  the  manage- 
ment of  George  E.  Carpenter,  held  up  its 
usually  high  standard  of  attendance  offering 
"The  Mad  Hour,"  in  addition  to  the  Fanchon 
and  Marco  stage  presentation. 

The  Paramount  Empress  Theatre  is  still 
doing  a  big  business  on  the  extended  run 
production  ,"The  Patent  Leather  Kid."  A 
stage  production  is  also  being  included  in 
this  bill. 

"The  Divine  Woman,"  featuring  Greta 
Garbo,  proved  to  be  a  drawing  card  of  ex- 
ceptional merit  at  the  Pantages,  where  Pan- 
tage's  vaudeville  is  also  shown,  and  where 
capacity  houses  were  the  rule  during  this 
week. 

Madge  Bellamy,  in  "Soft  Living,"  did  an 
average  good  business  all  week  at  the 
Victory  Theatre,  as  did  "The  Leopard  Lady" 
with  Jacqueline  Logan  at  the  Gem  Theatre. 

"The  Little  Snob,"  at  the  American  Thea- 
tre, has  done  a  fair  amount  of  business,  it  is 
reported,  with  May  McAvoy  featured. 

The  second  run  of  "The  Garden  of  Allah," 
with  Alice  Terry  and  Ivan  Petrovich,  packed 
the  house  at  the  Rialto  all  week,  and  the 
third  showing  of  "What  Price  Glory"  played 
to  large  audiences  at  the  Mission,  neighbor- 
hood house,  here. 

"The  King  of  Kings"  played  to  overflow- 
ing houses  at  the  Salt  Lake  Theatre,  here, 
last  week,  and  is  now  crowding  the  Orpheum 
Theatre,  of  Ogden,  Utah,  to  capacity,  also 
the  Paramount  Theatre,  of  Provo. 

Marie  Prevost,  in  "The  Girl  in  the  Pull- 
man," and  Mary  Astor  and  Gilbert  Roland 
in  "Rose  of  the  Golden  West,"  were  shown 
at  the  Towers,  a  suburban  house,  here,  the 
fore  part  of  last  week,  with  good  result's. 


Harrisburg 

BIG  crowds  attracted  to  two  downtown 
theatres  that  advertised  in  advance  spe- 
cial radio  facilities  for  receiving  the  Dodge 
Brothers'  Hour  of  Movie  Stars  on  Thurs- 
day night,  helped  to  swell  the  week's  total 
receipts  to  very  generous  proportions  in 
those  houses.  The  theatres  that  featured  the 
stars  on  the  radio  were  the  Victoria  and 
Loew's  Regent.  Clara  Bow  in  "Red  Hair" 
was  the  feature  of  the  week's  program  at  the 
Victoria,  and  it  went  big  even  without  the 
stimulus  of  the  one-night  radio  added  at- 
traction. At  the  Regent,  the  feature  was 
Lon  Chaney  in  "The  Big  City,"  and  this  at- 
traction also  drew  well  on  its  own  merits. 

The  Colonial  offered  "The  Shepherd  of 
the  Hills,"  the  film  version  of  Harold  Bell 
Wright's  famous  story,  and  the  boxoffice  re- 
sults were  quite  gratifying. 

In  the  last  half  of  the  week  the  film  feature 
of  the  State's  program  was  "The  Gateway  to 
the  Moon,"  starring  Dolores  Del  Rio,  and, 
although  the  picture  was  cleverly  done  in  the 
opinion  of  the  newspaper  critics,  there  were 
a  good  many  empty  seats  in  the  big  theatre 
at  some  of  the  performances. 

The  Broad  Street  offered  a  repeat  perform- 
ance of  "The  Divine  Woman,"  with  Greta 
Garbo,  and,  like  many  other  pictures  that 
meet  with  big  success  on  their  first-run 
showing  in  the  central  business  district 
houses,  this  play  did  fine  business  in  the 
neighborhood  house.  The  same  film  was 
shown  also  in  the  Russell  for  part  of  the 
week,  and  the  boxoffice  results  there  were 
also  gratifying. 

Tampa 

THE  Tampa  had  two  sure-fire  cards  last 
week,  and  both  pulled  very  good  busi- 
ness. "The  Big  City"  was  featured  the  first 
half.  Lon  Chaney  is  a  favorite  with  Tampa 
fans,  and  his  pictures  always  draw  well.  This 
one  did  not  do  as  well  as  some  of  his  others, 
however.  For  the  last  half  "Gentlemen  Pre- 
fer Blondes"  was  the  feature,  and  it  went 
over  fine  and  was  well  liked. 

The  Victory  continues  to  pull  'em  with  the 
Vitaphone  productions,  and  enjoyed  a  very 
satisfactory  week.  "Ham  and  Eggs  at  the 
Front"  was  the  feature,  with  four  Vitaphone 
presentations  as  added  attractions. 

The  Strand  started  the  week  to  very  good 
returns  with  "Love  and  Learn"  as  the 
feature.  Buster  Keaton  followed  in  his  lat- 
est, "College,"  which  failed  to  develop  much 
of  a  draw,  in  fact,  business  was  hardly  up  to 
the  average  of  the  house.  "The  Whip 
Woman"  was  used  the  last  two  days,  and  it 
drew  about  average. 

The  Franklin  used  "Adventure  Mad"  and 
"The  Trick  of  Hearts"  for  their  first  runs, 
and  brought  back  "The  Patent  Leather  Kid" 
for  a  second  showing.  This  latter  picture 
went  over  big  on  it's  first  run  here  at  the 
Tampa,  and  it  brought  in  better  than  aver- 
age returns  on  its  second  showing.  The 
other  pictures  did  about  average. 


Czar  Ivan  the  Terrible" 


N.  Y.  Herald  Tribune — "Best  cinema  show  of  last  few  months" 

V    v    T-  i  „   Richards  IT  alls.  Jr. 

M.  t.  Times — "A  worthy  picture" — Mordaunt  Hall. 

Photoplay  Magazine — "You  should  walk  a  mile  to  see  it." 

Evening  World — "Greater  than  'Potemkin.'  " 

Produced  l>\ 

SOVKINO  of  MOSCOW 

(Producers  of  "Potemkin") 
For  bookings  apply  to 

AMKINO  CORPORATION 

723  SEVENTH  AVE.,  NEW  YORK  CITY 


1152 


Motion    Picture    N  e  w  s 


Milwaukee 

JUST  when  last  week  got  well  started,  a 
blizzard  swept  over  the  city  and  blocked 
traffic,  and,  when  things  cleared  up  a  bit,  a 
second  snow  storm  descended,  so  all  the 
downtown  theatres  were  hard  hit.  Business 
started  off  fairly  well  with  the  introduction 
of  new  pictures  on  Saturday,  but  the  in- 
clement weather  soon  put  a  stop  to  that. 
The  week's  receipts  at  practically  all  down- 
town houses  were  extremely  low. 

The  Wisconsin  celebrated  its  fourth  Anni- 
versary with  "The  Smart  Set"  and  a  special 
stage  presentation.  Business  was  fairly  good 
here. 

"The  Joy  Girl,"  at  the  Merrill,  failed  to 
connect  with  anything  like  good  business. 
"Bringing  Up  Fatiiei"  had  fair  attendance  at 
the  Strand.    "Love  Me  and  the  World  Is 

Mine"  was  the  Alhambra's  offering.  Houses 
were  slim.  The  Garden  made  use  of  the 
radio  on  Thursday  night  and  offered  the 
Dodge  Hour,  which  presented  the  cinema 
stars  via  radio.  This  innovation  was  en- 
thusiastically received  by  the  audience.  The 
stunt  was  well  advertised  and  the  theatre 
was  filled  as  a  result.  The  picture  offered 
was  "College,"  which  met  with  fair  success 
throughout  the  week.  "On  to  Reno"  was 
gneatly  appreciated  by  patrons  of  the 
Orpheum. 

Neighborhood  houses,  likewise,  were  ac- 
corded poor  patronage  throughout  the  week. 
"The  Love  Mart"  was  featured  at  the 
Oriental,  Garfield,  Tower  and  Uptown  with 
fair  success. 

"The  Girl  from  Chicago"  played  to  good 
houses  at  the  Venetian.  "South  Sea  Love" 
drew  fairly  well  at  the  Downer. 

Des  Moines 

'  'TPHE  LEGION  OF  THE  CON- 
1  DEMNED"  is  a  good  picture,  and 
the  audiences  here  liked  it  very,  very  much. 
Business  at  what  might  be  a  slack  time  was 
way  above  average.  It  played  the  Des  Moines 
At  the  Capitol  Theatre,  "The  Shepherd  of 
the  Hills"  was  the  feature,  and  it  did  not  do 
as  well  as  it  was  thought  formerly  that 
Harold  Bell  Wright's  pictures  would  do.  It 
did,  however,  a  good  average  business, 
although  the  stage  show  was  not  up  to  the 
shows  given  in  preceding  weeks.  At  the 
Strand,  "The  Girl  from  Chicago,"  with  Con- 
rad Nagel,  did  very  nicely,  while  for  the  last 
half  Esther  Ralston,  in  "Something  Always 
Happens,"  made  a  good  run. 

Albany 

THE  pep  and  personality  of  Clara  Bow 
in  "Red  Hair"  proved  sufficient  to  over- 
come any  Lenten  depression  at  the  Mark 
Strand  in  Albany,  during  the  past  week. 
Opening  to  bigger  business  than  did  "The 
Last  Command,"  on  Monday  of  the  previous 
week,  "Red  Hair"  continued  to  pack  the 
theatre  each  night  throughout  the  week, 
although  there  was  a  noticeable  falling  off 
at  the  second  show  on  Thursday  night,  due 
to  the  radio  hour  with  several  of  the  motion 
picture  stars  on  the  air.  Coupled  with  "Red 
Hair"  were  the  usual  Vitaphone  numbers 
and  the  newsreel.  At  the  Mark  Ritz,  "The 
Garden  of  Eden"  drew  capacity  houses 
throughout  the  entire  week,  although,  in 
the  opinion  of  many,  the  picture  was  inclined 
to  drag.  There  were  crowds  standing,  how- 
ever, each  night,  and  the  picture  ran  second 
to  Gilda  Gray  in  "The  Devil  Dancer,"  which 
was  one  of  the  biggest  drawing  cards,  if  not 
the  biggest,  since  the  theatre  opened  two 
years  ago.  The  bill  was  well  rounded  out 
with  an  excellent  comedy  and  a  newsreel 
that  had  not  been  cut.  The  Leland,  in  Al- 
bany, found  "Sharpshooters"  a  good  bet  from 
the  standpoint  of  the  box  office.  The  Clin- 
ton Square  Theatre,  in  Albany,  used  "The 
Girl  from  Gay  Paree"  and  "Wolf  Fangs"  to 
consistently  good  business  throughout  the 
week.    In  connection  with  its  vaudeville  bill, 


Proctor's  Grand,  in  Albany,  used  "The 
Wreck  of  the  Hesperus"  with  rather  indif- 
ferent results.  The  neighborhood  houses  in 
Albany  report  business  as  having  shown 
some  little  pick  up  during  the  last  week 
or  so. 

In  the  neighboring  city  of  Troy,  the  Troy 
Theatre  was  packed  to  its  doors  one  night, 
in  connection  witii  a  beauty  contest  staged 
with  "Gentlemen  Prefer  Blondes."  Aside 
from  that  one  night,  however,  the  picture  did 
not  do  any  business  to  brag  about,  and,  judg- 
ing from  the  comment,  the  picture  did  not 
create  much  of  an  impression.  Along  with 
it  was  one  Viiaphcne  presentation  entitled 
"The  Lemon."  The  latter  part  of  the  week 
was  given  over  to  "Baby  Mine,"  and  this 
picture  did  not  score.  At  the  American 
Theatre,  '  The  Trageuy  of  Youth  ran  the 
first  half  of  the  week,  and  "The  Stronger 
Will,"  the  last  half,  each  did  only  ordinary 
business.  The  same  situation  prevailed  at 
the  Lincoln,  in  Troy,  insofar  as  business  was 
concerned,  with  "Two  Flaming  Youths"  the 
first  half  of  the  week  and  "Across  the  At- 
lantic" the  last  half. 

San  Francisco 

AT  the  close  of  the  fifth  week  at  the  Em- 
bassy Theatre  of  Al  Jolson  in  "The  Jazz 
Singer,"  an  ambitious  soul  figured  out  some 
rather  interesting  statistics.  More  than  152,- 
000  persons  had  paid  their  way  to  see  and 
hear  the  entertainment  during  that  time. 

With  the  addition  of  Movietone  with 
Benito  Mussolini  to  the  program,  interest 
renewed,  and  hundreds  of  Italians  and 
Catholics  flocked  to  the  theatre  to  see  their 
favorites.  The  sixth  week  this  picture  also 
did  exceptionally  well,  and,  because  of  the 
crowds,  was  held  over  for  a  seventh  week. 

Weather  conditions  good  the  first  part  of 
the  week,  although  poor  the  later  part, 
greatly  helped  business  the  first  four  days 
at  all  theatres  but  one.  "Ramona"  played  to 
crowds  at  the  St.  Francis  Theatre  its  final 
week,  and  "The  Showdown,"  together  with 
the  Publix  Stage  Revue,  also  crowded  the 
Granada  Theatre. 

"The  Noose,"  together  with  presentation 
acts,  did  well  at  Loew's  Warfield  Theatre, 
but  "The  Crowd,"  shown  a  second  week  at 
the  California,  continued  to  register  disap- 
pointment. 

The  Golden  Gate  Theatre  did  very  well 
with  "The  Leopard  Lady"  and  vaudeville. 
The  same  can  be  said  of  the  Union  Square, 
which  featured  'Morganson's  Finish"  and 
vaudeville  acts.  "Wild  Geese,"  shown  here 
at  higher  prices,  was  praised  by  all,  and  the 
California  Federation  of  Women's  Clubs 
praised  it  in  a  letter  and  boosted  it  to  its 
members. 

Neighborhood  theatres,  generally,  did  an 
unexpectedly  good  business  the  latter  part 
of  the  week.  Due,  it  is  thought,  to  weather 
conditions.  "Home  Made,"  together  with 
four  acts,  drew  many  to  the  Coliseum  Thea- 
tre, and  "London  After  Midnight,"  well  filled 
the  Alexandria  Theatre. 

Ottawa 

FpiNAL  professional  and  amateur  hockey 
games  competed  with  the  theatres  for 
popular  favor  in  Ottawa,  Ontario,  during  the 
week  of  March  26,  and  the  exhibitors  appar- 
ently did  not  suffer  much  because  theatre 
crowds  were  fair  to  good. 

"Rose-Marie,"  at  the  Regent  Theatre,  was 
well  liked  as  a  picture,  but  it  was  quickly 
seen  that  the  film  production  was  not  like 
the  stage  show  of  the  same  name.  As  a 
North  country  story  it  was  highly  acceptable. 
Good  crowds?.  Yes. 

Rod  LaRocque  had  not  been  seen  locally 
for  a  long  time  and  the  fans  flocked  to  B.  F. 
Keith's  to  see  him  in  "Stand  and  Deliver." 
It  was  a  film  feature  well  worth  remember- 
ing. 

Picture  fans  went  to  the  Centre  Theatre 


in  the  expectation  that  "Ladies'  Night  in  a 
Turkish  Bath"  would  be  a  ridiculous  farce — 
or  nearly  so.  They  did  see  a  feature  with 
real  comedy  and  came  away  satisfied.  The 
Centre  had  a  big  week  at  the  box  office. 

Attendance  at  the  Imperial  Theatre 
slumped  with  "T.  he  Tigress,"  after  a  jammed 
week  with  "The  Latest  from  Paris."  Regu- 
lar Jack  Holt  fans  and  many  juveniles  pa- 
tronized the  Imperial,  but  the  general  public 
did  not  seem  to  care. 

The  Fern  Theatre  could  not  accommodate 
the  c-owds  for  "Money  to  Burn,"  particu- 
larly because  the  show  included  the  last  epi- 
sode of  "On  Guard"  and  the  first  chapter  of 
"Melting  Millions."  Fern  followers  are 
almost  serial-mad.  The  Columbia  Theatre 
also  drew  high  patronage  with  the  last  chap- 
ter of  "Melting  Millions,"  which  was  pre- 
sented with  Tim  McCoy's  "The  Law  of  the 
Range."  The  Rex  was  the  scene  of  excite- 
ment and  crowds  for  "The  Sunset  Derby" 
and  this  neighborhood  house  held  about  all 
it  could  stand. 

Indianapolis 

INDIANAPOLIS  houses  experienced  a 
drop  in  box-office  receipts  last  week 
because  of  the  rainy  spell  and  drop  in 
temperature. 

Dodge  Brothers'  victory  radio  hour  made 
a  noticeable  cut  in  attendance  March  29. 
Managers  estimated  the  radio  hour  and  a 
heavy  downpour  of  rain  caused  about 
twenty-five  per  cent  cut  in  business. 

Neighborhood  houses  appeared  more 
affected  than  downtown  theatres. 

"King  of  Kings"  did  a  good  business  on 
return  engagement  last  week  at  English's. 


Double  Feature  Bills  Not 
Successful  in  Detroit 

Double  feature  programs  are  not  success- 
ful in  Detroit,  according  to  Walter  Shafer, 
general  manager  of  the  Henry  S.  Koppin 
circuit  of  theatres.  Shafer  declares  that 
seven  of  the  Koppin  houses  which  have 
been  playing  double  features  will  hereafter 
bill  one  straight  picture  and  shorter  sub- 
jects. 


"Cohens    and    Kellys  in 
Atlantic  City"  Coming 

Simultaneous  with  the  bathing  beauty 
contest  at  Atlantic  City,  Universal  plans  to 
make  at  the  pleasure  resort  a  Cohen  and 
Kelly  picture  which  will  he  titled  "The 
Cohens  and  the  Kellys  in  Atlantic  City." 
It  is  said  that  Harry  Pollard,  who  made  the 
original  Cohen  and  Kelly  picture,  will  di- 
rect. 


Peabody  Is  Succeeding 
Johns  at  Missouri 

THE  Missouri  Theatre,  the  Skouras 
Brothers'  house  in  St.  Louis, 
which  has  had  Brooke  Johns  as 
personality  man  for  some  time  will 
shortly  have  Eddie  Peabody  as  master 
of  ceremonies  at  its  presentations. 
Next  week  will  be  Johns'  last  at  the 
Missouri;  he  intends  to  retire  to  his 
farm  in  Maryland.  Peabody  is  being 
imported  to  St.  Louis  to  take  over 
Johns'  place. 

The  Skouras  Brothers  have  now  in- 
stalled personally  conducted  stage 
shows  in  all  their  important  neigh- 
borhood houses. 


April    7,    19  28 


Opinions  on  Pictures 


1153 


1 


Doomsday 

Sluggish,  Hackneyed  Drama 
(Reviewed  by  E.  (».  Johnston) 

1  T  will  never  be  said  that  Warwick  Deep- 
*  ing,  author  of  "Sorreil  and  Sou,"  re- 
peated that  success  when  he  wrote  the  story 
for  this  picture.  At  its  best,  "Doomsday" 
is  a  lethargic  drama  with  but  an  occasional 
flash  of  what  it  takes  to  make  a  real  motion 
picture.  It  drones  heavily  along  with  the 
principals  doing  the  best  they  can  with  a 
sluggish  vehicle  and  a  mediocre  brand  of 
direction.  There  will  never  be  any  laurels 
pinned  on  the  brow  of  Rowland  Lee  for  his 
work  on  this  production,  both  Florence 
Vidor  and  Gary  Cooper  noticeably  doing 
their  parts  in  a  half  hearted  sort  of  way. 
Lawrence  Grant's  role,  an  unsympathetic 
one,  probably  rings  the  truest  of  any.  A 
certain  amount  of  picture  hokum,  heavy 
though  it  may  be,  may  get  this  film  by  with 
those  who  can  sit  through  a  story,  the  out- 
come of  which  is  only  too  obvious  from 
the  very  beginning. 

The  hackneyed  plot  is  the  one  in  which  a 
poor  girl  chooses  between  a  life  of  luxury 
with  a  broken  down  old  roue  and  one  of 
drudgery  on  a  farm  with  the  man  she  loves. 
She  takes  the  former  for  her  mate  and  the 
story  shapes  itself  exactly  as  everyone 
knows  it  will.  She  obtains  a  Paris  divorce 
and  then  attempts  to  regain  the  affection  of 
the  farmer,  who  lets  her  live  in  his  home 
under  the  inost  exacting  conditions  for  six 
months  before  admitting  that  he  still  loves 
her.  Curtain. 

Drawing  Power:  The  author's  and  star's 
names  will  draw  them  in  but  this  reviewer 
questions  the  strength  of  this  as  an  all 
around,  strong  attraction.  Exploitation 
Angles:  Tie-up  with  Warwick  Deeping's 
book,  •'Doomsday";  also  as  author  of 
"Sorreil  and  Son."  Names  of  featured 
players. 

THEME:  Girl  chooses  between  two  ad- 
mirers, one  wealthy  and  other  poor.  Takes 
the  former  with  whom  she  lives  a  loveless 
life  until  a  divorce  is  secured.  Lives  on 
other  man's  farm  for  six  months  probation 
and  he  finally  marries  her.  Happy  ending. 

Produced  and  distributed  by  Paramount. 
Length,  5,665  feet.  Released  February,  !!••>. 
The  Cast:  Florence  Vidor,  Gary  Cooper, 
Lawrence  Grant.  Directed  by  Rowland  Lee. 
Story  by  Warwick  Deeping. 

Stand  and  Deliver 

Romantic  and  Thrilling  Drama 
(Reviewed  by  Chester  J.  Smith) 

D  OD  La  ROCQUB  is  an  Englishman  who 
■  *■  finds  life  too  tame  in  a  fashionable 
London  Club  in  this  romantic  and  thrill- 
ing drama,  and,  having  been  a  leading  Ace 
among  the  flyers  during  war  times,  he  looks 
for  new  worlds  to  conquer.  There  are  se- 
quences in  the  picture  that  are  marvelously 
done,  and  the  photography  is  splendid,  but 
the  star  would  be  much  more  convincing  if 
he  did  not  display  quite  so  much  egotism. 

In  the  heat  of  battle  it  is  not  difficult  to 
understand  indifference  in  the  face  of  ex- 


treme danger,  but  La  Rocque's  portrayal 
of  this  role  makes  it  quite  evident  that  it  is 
all  being  done  for  the  camera,  and  that 
really  the  thrilling  experiences  he  goes 
through  arc  of  little  consequence.  It  is  too 
apparently  acting,  as  might  also  be  said  of 
the  playing  of  Lupe  Velez,  whose  chief 
expression  of  emotion  is  a  violent  heaving 
of  the  chest. 

As  a  picture,  however,  this  one  appears 
to  be  almost  sure  fire.  It  has  romance, 
suspense  and  thrills  a-plenty,  and  it  is 
bound  to  hold  the  attention  of  any  audi- 
ence. Those  scenes  in  which  the  bandit 
gangs  are  hoisted  to  the  high  peak  of  a 
mountain  in  a  basket  with  cable  attach- 
ment are  really  thrilling,  as  is  the  action 
throughout  the  story  in  which  the  hero, 
tiring  of  his  club  life,  joins  up  with  the 
Grecian  cavalry  service  just  for  the  purpose 
of  running  down  a  notorious  bandit. 
Donald  Crisp,  who  directed,  has  done  a 
fair  job,  but  did  not  add  any  to  the 
effectiveness  of  the  picture  by  the  continu- 
ous use  of  closeups.  The  work  of  Warner 
Oland,  as  the  bandit  chief,  is  a  decided 
feature  of  the  picture. 

Drawing  Power:  Should  prove  a  good 
draw  in  houses  of  all  classes.  Exploita- 
tion Angles:  The  daring  exploits  of  the 
hero,  and  the  star's  name  will  offer  many 
exploitation  angles.  You  can  promise 
plenty  of  thrills  and  of  a  novel  character. 

THEME:  Noted  war  ace,  tiring  of  club 
life  in  London,  joins  the  army  of  Greece 
solely  for  the  thrill  of  capturing  a  notori- 
ous bandit.  He  first  thwarts  the  bandit 
chief  and  saves  the  beautiful  Greek  girl 
and  later  effects  the  bandit's  capture  and 
falls  in  love  with  the  girl. 

Produced  by  Cecil  B.  De  Mille  Studios. 
Distributed  by  Pathe.  Released,  Feb.  19, 
1928.  Length,  5,423  feet.  The  Cast:  Rod 
La  Rocque,  Lupe  Velez,  Warner  Oland, 
Louis  Natheaux,  James  Dime,  A.  Palest  hy. 
Frank  Lanning,  Bernard  Siegel,  Clarence 
Burton,  Charles  Stevens.  Director,  Donald 
Crisp 


We  Americans 

A  Sure-Fire  Americanization  Drama 
(Reviewed  by  Chester  J.  Smith) 

A COMBINATION  of  an  Americanization 
and  a  war  picture  is  this  sure-fire  Uni- 
versal production,  with  just  enough  of  the 
war  stuff  to  carry  off  the  full  import  of  the 
story,  adapted  from  the  successful  stage 
play  by  Herbert  Cropper  and  Max  Siegel. 
It  is  by  no  means  a  war  story,  as  there  is 
but  one  sequence  showing  action  on  the 
battlefield.  It  is  described  as  a  drama  of 
American  immigrants. 

There  is  much  about  the  screen  play  that 
is  not  entirely  new  and  there  is  a  bit  of 
hokum  here  and  there  emphasized  for  tear 
drawing  purposes,  but  all  in  all  it  looks  like 
a  picture  that  can  hardly  miss.  It  has  a 
great  abundance  of  natural  pathos  and  it 
develops  some  situations  that  are  markedly 
dramatic. 

It  is  a  somewhat  --putty  picture  with  a 


number  of  rapid  transitions  that  sometimes 
leave  one  wondering  just  what  is  coming 
next,  but  withal,  it  holds  the  interest  almost 
continually,  despite  the  fact  that  Director 
Edward  Sloman  is  a  trifle  slow  here  and 
there  in  laying  his  situations.  This  makes 
the  action  drag  in  places,  but  nevertheless 
when  the  various  climaxes  come  they  are 
most  effective. 

The  characters,  particularly  those  of  the 
immigrants,  are  exceptionally  well  played 
and  could  hardly  be  improved  upon.  The 
portrayals  of  George  Sidney  and  Beryl 
Mercer,  as  Mr.  and  Mrs.  Levine,  the  old 
Jewish  couple,  are  real  masterpieces.  Patsy 
Ruth  Miller,  as  their  daughter  also  carries 
off  her  share  of  the  laurels,  as  does  Albert 
Gran  in  the  German  role  of  Mr.  Schmidt. 

Drawing  Power:  Should  prove  an  excel- 
lent attraction  at  houses  of  all  descriptions. 
Exploitation  Angles:  The  Americanization 
angles  provide  for  various  hookups  that 
should  stimulate  business;  the  all-star  cast. 

THEME:  Young  American  lieutenant  of 
leading  family  falls  in  love  with  daughter 
of  Jewish  immigrants.  His  life  is  saved  in 
action  by  the  girl's  brother,  who  sacrifices 
his  own  life  to  do  so.  The  lieutenant  re- 
turns to  claim  his  bride  only  to  meet  objec- 
tions from  his  parents,  who  are  made  to 
realize  their  folly  upon  meeting  the  girl's 
parents,  and  having  explained  to  them  their 
great  sacrifice. 

Produced  and  distributed  by  Universal. 
Released,  May  6,  1928.  Length,  9,151  feet. 
The  Cast:  George  Sidney,  Beryl  Mercer, 
Patsy  Ruth  Miller,  George  Lewis,  Albert 
Gran,  Daisy  Belniore,  Michael  Visaroff,  Ro- 
sita  Marstini,  Eddie  Phillips,  Andy  De 
Vine,  John  Boles,  Flora  Bramley,  Jake 
Bleifer,  Kathleen  Williams.  Edward  Mar- 
tindel,  Josephine  Dunn.  Director,  Edward 
Sloman.  Adaptor-Scenarist,  Al  Colin.  Pro- 
duction supervisor.  Carl  Laemmle,  .Jr. 


"Edison,  Marconi  &  Co." 
(Roach-M-(,-\l— Two  Reels) 
(Reviewed  by  Chester  J.  Smith  I 

AS  the  title  of  this  picture  indicates,  the  gang 
is  revealed  as  a  band  of  inventors,  of  which 
Jay  is  the  leader.  Young  "Wheezer"  is  his 
assistant,  and  between  than  they  contrive  an 
automobile  of  unusual  construction,  built  along 
the  lines  of  a  submarine.  It  is  easy  to  imagine 
some  of  the  trick  devices  that  are  applied  in 
making  the  machine  function. 

There  are  eight  port-boles  in  this  car  which 
has  ample  room  for  the  "gang,"  and  it  is  self- 
locking.  When  they  are  all  within  "Wheezer'' 
takes  the  occasion  to  step  on  it.  and  there  starts 
one  of  the  wildest  rides  ever  successfully 
negotiated.  "Wheezer''  proves  himself  a  wizard 
at  driving,  and  the  car  plunges  through  all  sorts 
of  traffic,  while  the  "gang,"  with  beads  through 
port-boles  wonder  just  when  the  crash  is  coming. 

On  plunges  the  car  through  hair-raising  epi- 
sodes until  a  motor -cop  jumps  on  the  running 
board  and  brings  it  to  a  temporary  halt.  As  he 
is  writing  out  a  ticket  "Wheezer"  steps  on  it 
again,  and  makes  bis  getaway.  There  are  some 
extremely  funny  incidents  and  situations  which 
should  keep  almost  any  audience  in  an  uproar 
throughout  It  is  amoug  the  best  of  the  "Our 
Gang''  comedies. 


1154 


Motion    Picture  News 


"Code  of  the  Mounted" 

(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

ONCE  in  a  while  there  is  a  story  a  little  out 
of  the  ordinary  in  this  series  of  western 
featurettes  This  is  one  of  the  type  and  it  makes 
an  interesting  two-reeler,  with  Jack  Perrin 
featured.  Jack,  of  course,  is  of  the  mounted 
police,  and  is  in  love  with  the  daughter  of  the 
Post  Commander. 

It  so  happens  that  Helen,  the  daughter,  is 
enamoured  of  one  Silk  Smith,  who  pretends  to 
be  in  love  with  her,  but  in  reality  is  a  border  fur 
robber.  Jack  runs  down  Pierre,  one  of  Smith's 
men,  and  gets  from  him  evidence  incriminating 
Smith.  Knowing  of  Helen's  love  for  Smith, 
Jack  decides  to  give  him  a  chance,  and  tells  him 
if  he  will  go  straight  he  will  free  him.  Smith 
agrees  to  show  the  mountie  the  hiding  place  of 
the  furs,  but  on  the  way  there  knocks  Jack  out 
and  makes  his  getaway. 

Recovering  consciousness,  Jack  rides  to 
Helen's  house  and  arrives  there  just  in  time  to 
rescue  her  from  being  kidnapped.  A  fierce  fight 
ensues  in  which  Smith  is  subdued,  and  then 
Helen  realizes  it  is  Jack  she  loves. 


"One  Every  Minute" 
(Universal — One  Reel) 

THESE  so-called  Snappy  Comedies,  in  which 
Arthur  Lake  is  starred,  are  really  becoming 
what  the  name  implies.  The  stories  of  the  past 
few  have  shown  a  marked  improvement  over 
those  previously  released,  and  this  one  is  par- 
ticularly good.  Arthur's  girl,  Mary  Marsh,  is 
to  have  a  birthday,  so  he  draws  all  his  money 
out  of  the  bank  to  give  her  a  real  present. 

Arthur's  young  sister,  in  telling  this  news  to 
a  friend,  is  overhear  by  a  crook  who  works  a 
ruse  on  him  and  gets  all  of  his  money.  The 
crook  pretends  to  have  lost  a  valuable  bracelet 
and  offers  Arthur  $100  reward  if  he  returns  it. 
A  fellow  crook  drops  a  Woolworth  bracelet  at 
Arthur's  feet  and  Arthur  offers  to  buy  it  for 
$20.  He  then  tried  to  find  the  man  who  offered 
the  $100  reward,  but  fails.  He  takes  the  bracelet 
to  the  girl,  who  with  Arthur's  rival  had  pre- 
viously seen  it  displayed  in  a  Woolworth  win- 
dow for  fifteen  cents.  The  rival  laughs,  and 
Arthur  is  humiliated.  He  decides  to  remain  be- 
hind at  the  girl's  house  while  the  others  go  to  a 
roadhouse.  The  crook  enters  to  steal  the  presents 
and  Arthur  completely  subdues  him  as  the  party 
returns  and  he  is  proclaimed  a  real  hero. — 
CHESTER  J.  SMITH. 

"Rival  Romeos" 
(Universal-Cartoon — One  Reel) 

OSWALD  and  his  rival  have  some  lively 
skirmishes  to  reach  the  abode  of  the  fair 
damsel.  Oswald  is  in  his  flivver  and  the  rival 
in  a  high  powered  limousine,  but  the  former 
gets  the  better  of  the  argument  when  they  reach 
a  wide  mud  puddle,  for  Oswald's  flivver  is 
equipped  with  stilts. 

Arrived  at  his  loved  one's  house,  Oswald 
serenades  her  and  she  descends  just  as  the  rival 
drives  up.  As  the  two  are  engaged  in  lovely 
combat  a  third  suitor  drives  up  in  a  motorcycle 
with  bathtub  attachment  and  flees  with  the  fair 
maiden.  The  various  characters  are  put  through 
a  series  of  evolutions  that  should  provoke  con- 
siderable mirth.— CHESTER  J.  SMITH. 

"Bright  Lights" 
(Universal-Cartoon — One  Reel) 

OSWALD  proves  himself  a  flivver  as  a  gate 
crasher  in  this  Walt  Disney  cartoon,  which 
is  fashioned  about  the  Cat  Town  Follies  under 
the  big  tent.  He  gets  a  peep  through  the  tent 
at  the  follies  girls  doing  their  stuff  and,  being 
financially  embarrassed,  decides  to  crash  the 
gate. 

The  gate  keeper  is  a  pretty  foxy  boy  himself 
and  repeatedly  kicks  Oswald  out.  The  latter, 
however,  persists  and  manages  to  get  in  under 


the  Raccoon  coat  of  a  cash  customer.  He  is 
again  observed  and  forcibly  ejected,  but  not  until 
the  entire  tent  show  is  demolished.  There  are  a 
few  humorous  situations,  but  too  much  repetition 
to  make  this  as  funny  as  some  of  the  others  of 
the  series.— CHESTER  J.  SMITH. 

"A  Big  Bluff" 

(Universal — Two  Reels) 
(Revietved  by  Chester  J.  Smith) 

THE  McGinis  family,  as  usual,  manage  to 
get  mixed  up  in  a  series  of  complications 
and  brawls  in  this  rather  humorous  picture  of 
the  Keeping  Up  With  the  Joneses  series.  It  is 
of  the  usual  catch-as-catch-can  variety  of  com- 
edy, with  situations  and  slapstick  piling  up  with 
great  rapidity  throughout. 

Ma  McGinis,  determined  to  break  into  society, 
invited  the  Joneses  to  meet  the  Count  De  Bate, 
whom  the  detective  at  the  last  moment  reveals 
as  a  crook.  In  the  absence  of  a  Count,  Pa 
McGinis  persuades  the  detective  to  assume  the 
role,  which  he  does  reluctantly.  A  series  of  mis- 
haps result  with  the  house  in  a  turmoil.  The 
girl  friend  of  the  detective  spies  him  through  a 
window,  and  joining  the  melee  shows  the  de- 
tective up  in  his  true  character  as  a  general 
free-for-all  is  precipitated. 

This  two-reeler  is  an  improvement  upon  the 
general  run  of  the  series.  It  has  more  of  a  story 
than  usual,  and  is  better  constructed  with  the 
situations  better  developed  than  in  most  of  them. 
It  should  be  good  for  many  laughs  in  the  neigh- 
borhood houses. 

"The  Battling  Duet" 
(Fables-Pathe— One  Reel) 

/^\LD  ALFALFA  finds  himself  overmatched 
in  this  cartoon  of  the  prizering,  though  he 
only  agreed  to  serve  in  the  capacity  of  referee. 
The  battle  is  a  championship  affair  between 
Kid  Rufus  and  Battling  Tiny  Oswald.  After 
the  scene  is  all  set  the  gong  sends  the  princi- 
pals off  and  they  settle  in  the  center  of  the 
ring  to  a  game  of  checkers.  Old  Al  attempts  to 
break  them  and  one  of  the  fighters  turns  on  him 
for  a  real  lively  encounter  in  which  Al  is  bet- 
tered. 

There  are  a  number  of  humorous  incidents 
in  the  training  camps  of  the  fighters,  as  well  as 
while  the  big  bout  is  on,  but  it  is  somewhat 
lacking  in  the  comedy  which  sometimes  charac- 
terizes these  cartoons.— CHESTER  J.  SMITH. 

"Clothes  and  the  Game" 
(Sportlight-Pathe— One  Reel) 

GRANTLAND  RICE  has  another  interest- 
ing Sportlight  in  which  he  compares  the 
sport  apparel  of  the  smartly-dressed  of  today 
with  those  of  twenty  years  ago.  There  is  quite 
some  difference  in  the  free  and  easy  action  per- 
mitted by  the  modern  garments  when  shown 
alongside  of  the  ankle  length  skirts  that  were 
worn  on  the  golf  links  and  tennis  courts  of  two 
decades  ago,  and  the  cumbersome  bathing  suits 
of  the  old  days  as  compared  with  the  new.  All 
in  all  the  contrasts  are  entertaining  and  at  the 
same  time  the  modish  young  girl  of  today  pre- 
sents a  series  of  very  pretty  pictures  on  the 
screen.  It  is  a  picture  that  should  go  well  in 
the  better  class  houses.— CHESTER  J.  SMITH. 

"Africa  Before  Dark" 
(Universal-Cartoon — One  Reel) 

OSWALD  has  some  real  thrilling  adventures 
in  this  African  jungle  cartoon  vehicle,  out 
of  which  Cartoonist  Walt  Disney  got  a  lot  of 
humor.  Oswald  fares  forth  on  his  trained  ele- 
phant and  extracts  laughs  even  from  the  birds 
and  beasts.  A  baby  tiger  even  humiliates  him 
by  shooting  him  with  his  own  gun. 

But  Oswald  is  not  to  be  scared  out  by  a  baby 
tiger,  so  he  chases  him  into  a  hollow  log,  when, 
to  his  horror,  three  ferocious  lions  come  bound- 
ing out.  A  terrific  chase  ensues,  but  Oswald 
makes  his  escape  on  his  faithful  elephant — 
CHESTER  J.  SMITH. 


"The  Finishing  Touch" 
(Roach-M-G-M— Two  Reels) 

(Reviewed  by  Chester  J.  Smith) 

STAN  LAUREL  and  Oliver  Hardy  are  a 
couple  of  dumb  contractors  in  this  very 
funny  Roach  two-reeler,  which  also  has  in  its 
cast  Dorothy  Coburn  and  Ed  Kennedy.  It  is 
chock  full  of  funny  situations  and  gags,  and  is 
good  for  a  laugh  a  minute.  Some  of  it,  of 
course,  is  very  silly,  but  so  much  of  it  is  good 
that  an  audience  will  laugh  at  even  the  silliest 
incidents. 

The  builder  of  a  residence  in  a  fashionable 
suburb  is  halted  through  labor  difficulties,  so  he 
hires  Stan  and  Babe  to  finish  the  job  at  a  speci- 
fied time,  and  thus  win  a  large  bonus.  They 
proceed  diligently  with  their  work  until  a  pro- 
test comes  from  Dorothy,  who  conducts  a  sani- 
torium  across  the  way  and  whose  patients  are 
leaving  her  because  of  the  noise. 

At  last  the  house  is  completed  at  the  time 
specified,  but  a  bird  lighting  on  the  chimney 
crumbles  it  just  as  the  owner  arrives  for  inspec- 
tion, and  the  boys  are  prepared  to  collect  their 
bonus.  Piece  by  piece  the  house  starts  to  fall 
apart  as  the  constructors  start  a  battle  with  the 
owner. 

"Blazing  Away" 
(Educational — Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

LLOYD  HAMILTON  has  not  had  so  good 
a  laugh-maker  as  this  one  in  many  a  moon. 
But  when  he  comes  across  with  something  funny 
he  does  so  with  a  vengeance.  Well  patterned 
with  an  eye  for  eliciting  guffaws,  this  vehicle 
for  Hamilton  is  excellent  for  your  programs. 
It  will  make  them  laugh  real  hard,  not  once,  but 
many  times.  They  did  not  stint  on  the  gags 
when  they  produced  this  one. 

Ham  is  a  taxi  driver  who  is  captaining  a  foot- 
ball team  against  rival  taxicab  drivers  led  by' 
Kewpie  Morgan.  They  stage  a  football  game,  a 
game  that's  filled  with  effective  laugh  material. 
There  is  no  letdown  in  the  comedy  which  keeps 
hurtling  over  continuously.  What  happens  to 
Ham's  taxi  will  also  produce  some  laughs.  A 
very  good  short  subject,  and  one  which  will  be 
a  bright  spot  on  any  program. 

Pretty  Lucille  Hutton  is  the  girl  for  whose 
favor  Ham  does  his  humorous  best  to  win  the 
game.  Others  in  the  support  are  Al  Thompson 
and  Jack  Miller.  Norman  Taurog  directed  very 
well. 


"Barnyard  Lodge  No.  1" 
(Fables-Pathe— One  Reel) 

THIS  is  perhaps  the  best  that  has  been  seen 
in  this  series  for  a  long  time.  It  is 
so  full  of  laughs  that  it  is  almost  a  continuous 
laugh,  with  the  big  climax  coming  when  Al 
Falfa,  in  the  course  of  his  initiation,  is  attached 
to  the  home  plate  with  a  stout  rubber  cord  and 
used  as  a  baseball. 

Al  is  put  through  a  number  of  unusual  stunts 
during  the  initiation  and  all  of  them  are  funny. 
Finally  knocked  goofy,  he  is  seen  riding  the  sky 
astride  Pegasus  with  a  beauteous  maiden  beside 
him.  When  he  recovers  his  senses  his  disap- 
pointment is  so  keen  he  knocks  himself  out  with 
a  hammer  and  resumes  his  pleasant  ride — 
CHESTER  J.  SMITH. 

"Oozie  of  the  Mounted 
(Universal-Cartoon — One  Reel) 

OSWALD,  with  a  mechanical  horse,  is  the 
mountie  in  this  good  cartoon,  and  he  is  on 
the  trail  of  Foxy  Wolf,  the  villain,  equipped 
with  a  sled  and  a  fast  team  of  huskies.  There 
are  some  very  humorous  drawings  as  the  chase 
continues  until  Oswald  overtakes  his  man  and 
is  knocked  cold  with  his  own  gun  by  the  bandit. 

The  mountie  is  not  to  be  denied,  however,  and 
regaining  consciousness  again  takes  up  the  trail. 
Once  more  he  overtakes  Foxy  Wolf  when  a 
huge  grizzly  bear  comes  upon  the  scene.  The 
bear  pursues  them  both,  but  Oswald  outsmarts 
them  by  leading  the  chase  right  into  the  hoose- 
gow  and  making  his  own  escape  through  the 
window.— CHESTER  J.  SMITH. 


April    7,  1928 


1155 


onal  News  from  Corresponden 


THE  truth  of  the  ancient  wheeze 
about  in  the  spring  a  young 
man's  fancy,  etc.,  can  readily  be 
verified  at  the  Paramount-Famous- 
Lasky  exchange  in  Buffalo.  On 
top  of  the  announcement  last  week 
of  the  forthcoming  marriages  of 
five  persons  connected  with  the  ex- 
change, comes  the  bland  acknowl- 
edgment from  Gerald  Yogerst,  one 
of  the  exchange's  few  remaining 
bachelors,  of  his  engagement  to  be- 
come a  benedict  in  the  near  future. 
"That's  half  a  dozen  in  two  weeks 
and  spring's  only  beginning,"  mused 
Bill  Bork,  booker. 

V.  G.  Sanborn,  salesman  extra- 
ordinary for  the  Buffalo  branch  of 
the  National  Theatre  Supply  Com- 
pany, reported  quite  a  few  sales  on 
his  return  this  week  from  a  trip 
through  the  Rochester  and  Syra- 
cuse territory.  He  reported,  among 
other  things,  that: 

The  new  Loew's  theatre  in  Syra- 
cuse has  purchased  new  projection 
equipment ; 

The  Plaza  theatre  at  Corning, 
N.  Y.,  has  ordered  two  Motiograph 
reflector  arc  lamps  and  two  super- 
light  lenses.  Gaby  &  Cohen  oper- 
ate this  house ; 

The  Jefferson  theatre  in  Roches- 
etr,  operated  by  Mr.  Kaplan,  has 
bought  a  Hertner  generator; 

Chief  Projection  Engineer  L.  M. 
Townsend  of  the  Eastman  theatre, 
Rochester,  gave  Sanborn  an  order 
for  four  new  Simplex  projectors, 
specially  constructed,  with  auto- 
matically controlled  Brenkert  su- 
per-spotlight ; 

The  Rochester  theatre  in  Roches- 
ter is  installing  three  Superlite  pro- 
jection lenses ;  the  Princess  theatre 
in  Rochester  is  putting  in  two  new 
Powers  6-B  projectors  with  the 
American  Silver  Sheet  screen. 

The  Cameo  theatre  in  Bingham- 
ton  bought  two  Simplex  projectors 
with  complete  booth  equipment 
from  F.  W.  Spreter,  another  of  the 
National  Theatre  Supply  Com- 
pany's "go-getter"  salesmen. 

The  Maxine  theatre  in  Buffalo  is 
revamping  the  interior  of  the  house 
in  an  elaborate  Spanish  motif. 
"Billy"  West  has  taken  over  the 


management  of  the  Elk  theatre  in 
Buffalo.  "Billy"  has  been  in  the 
theatrical  business  here  for  many 
years. 

The  Palace  theatre  here,  operated 
by  Michaels  Enterprises,  is  putting 
in  two  Motiograph  reflecting  arc 
lamps. 

Joe  Miller,  manager  of  the  Tif- 
fany-Stahl  exchange  in  Buffalo, 
has  just  returned  from  a  trip  to 
New  York,  during  which  he  con- 
ferred with  E.  J.  Smith,  general 
sales  manager,  and  other  officials 
in  the  home  office.  Joe  was  highly 
enthusiastic  on  his  return. 

William  Lavery  is  opening  up  a 
900-seat  house,  called  the  Cameo, 
in  Binghamton.  The  seats  now  are 
being  put  in,  along  with  other 
equipment,  and  it  is  expected  the 
theatre  will  open  its  doors  April 
15th. 

The  Gem  theatre  at  Oswego, 
N.  Y.,  formerly  operated  by  M. 
Osborn  of  Fredonia,  N.  Y.,  is  go- 
ing to  be  reopened,  about  the  mid- 
dle of  April,  by  Charles  P.  Gilmore, 
who  runs  two  theatres  there  now, 
the  Orpheum  and  the  Hippodrome. 

Tom  D.  Sorriero,  of  the  Roches- 
ter theatre,  Rochester,  was  in  New 
York  last  week,  booking  vaudeville 
and  pictures. 

William  Raynor,  manager  of  the 
Lafayette  theatre,  Buffalo,  com- 
muted between  Buffalo  and  New 
York  several  times  in  the  past  week, 
arranging  for  future  films  and  stage 
attractions. 

Jim  Wallingford,  an  old  trouper, 
who  has  been  operating  the  Star 
theatre,  is  taking  over  the  Hippo- 
drome in  Niagara  Falls.  He  also 
is  taking  over  the  Orpheum  in  Buf- 
falo, and  will  reopen  the  Allendale 
here. 

Miss  Edith  Hunt  is  the  new 
owner  of  the  Cozy  Corner  theatre 
in  Buffalo.  She  bought  it  from 
Mrs.  Frances  Hill. 


L.  E.  Chamberlain,  of  Batavia, 
has  taken  over  the  New  Ariel  the- 
atre in  this  city.  It  formerly  was 
operated  by  Dewey  Michaels  of 
Michaels  Enterprises. 

W.  E.  Currie  has  taken  over  the 
Linden  theatre  here  from  Samuel 
Kramer. 

The  Park  theatre  in  Lackawanna 
has  changed  hands,  passing  from 
Vincent  Dziernowski  to  Mr.  and 
Mrs.  Bernard  Zabrowski. 

John  Nolan,  manager  of  the  Fox 
Film  Corporation  exchange  here, 
who  has  been  on  the  sick  list  for 
some  time,  is  back  on  the  job 
again. 

James  H.  Crystal  of  the  New 
York  office  of  the  Motion  Picture 
Producers  and  Distributors  of 
America,  was  in  Buffalo  during  the 
week,  making  the  rounds  and  ex- 
changing greetings  with  the  film 
men  hereabouts. 

Miss  Emma  Abplanalp,  secre- 
tary of  the  Film  Board  of  Trade 
here,  is  looking  forward  expect- 
antly to  a  trip  to  California  in  May 
to  attend  the  convention  in  Los  An- 
geles of  secretaries  of  Film  Boards 
of  Trade  from  all  over  the  country. 
Miss  Abplanalp's  popularity  with 
the  film  men  in  this  territory  is 
matched  only  by  the  hard  work  she 
is  constantly  doing  in  cooperating 
with  them. 

Bookers  and  exchange  men  here 
are  welcoming  Jack  Berkowitz, 
manager  of  First  Graphic  Pictures 
exchange,  back  to  the  ranks.  He 
was  absent  for  a  time  owing  to  a 
siege  of  illness  that  confined  him 
to  his  bed. 

Robert  L.  Macnabb,  new  mana- 
ger of  the  Erlanger  theatre,  Buf- 
falo, played  host  Friday,  March  30, 
to  200  students  of  St.  Mary's  In- 
stitution. 

H.  M.  Addison,  manager  of  the 
Great  Lakes  theatre  here,  will  be 
chairman  of  the  carnival  commit- 


tee for  the  carnival  and  dance  to 
be  given  by  the  Motion  Picture 
Owners  of  Buffalo  at  the  Broadway 
auditorium  on  April  12.  Vaudeville 
and  motion  picture  actors  will  par- 
ticipate in  the  program.  The  pro- 
ceedings will  be  filmed  and  shown 
in  the  local  theatres. 

J.  K.  Burger  of  the  accessory  de- 
partment in  the  New  York  home 
office  of  United  Artists,  came  to 
Buffalo  last  week  to  rearrange 
the  poster  room  of  the  Buffalo  ex- 
change, and  put  in  a  new  system. 

James  Savage,  manager  of  the 
Buffalo  exchange  of  Chase  Pictures 
Corporation,  is  planning  on  taking 
a  trip  to  Albany  during  the  week 
of  April  16. 

The  Educational  exchange  here 
was  visited  during  the  week  by  J. 
F.  Burke,  auditor. 

Bill  Tishkoff  of  Rochester  was 
in  Buffalo  last  week  and  announced 
he  is  closing  the  Pullman  theatre  in 
Rochester  permanently.  He  will 
confine  his  attention  henceforth,  he 
said,  to  the  Murray  theatre  in 
Rochester. 

Frank  Allen  of  Solvay,  N.  Y., 
an  exhibitor,  spent  quite  a  bit  of 
time  last  week  with  "Genial  El- 
mer" Lux,  F.  B.  O.  booker  here. 

Messrs.  Dilger  and  Tishkoff,  two 
of  Rochester's  veteran  exhibitors, 
will  close  the  Palace  theatre  there, 
on  Joseph  avenue,  which  has  been 
in  operation  for  15  years,  immedi- 
ately after  Easter.  The  building 
will  be  torn  down  and  replaced  with 
a  new  and  thoroughly  modern 
neighborhood  house  with  a  seating 
capacity  of  700. 

Edwin  Walsh  has  resigned  from 
the  sales  force  of  the  First  Na- 
tional exchange  here.  He  was  con- 
nected with  the  Buffalo  branch  for 
the  last  five  years. 

Georgo  Roberts  of  the  New  York 
office  of  the  Fox  Film  Corpora- 
tion is  visiting  the  Buffalo  exchange 
for  several  days. 

Morris  West  of  the  firm  of 
Burpe  &  West  of  Montreal,  who 
own  the  Thurston  theatre  in 
Rochester,  visited  nearly  all  of 
the  Buffalo  exchanges  last  week. 


Milwaukee 


JACK  YEO,  of  the  Davison  and 
Odeon  theatres  at  Beaver  Dam, 
came  to  the  city  late  last  Wednes- 
day night  on  business. 

George  E.  McKean,  a  Fox  home 
office  representative,  spent  the  past 
week  in  the  Milwaukee  office.  His 
next  stop  will  be  Minneapolis. 

Warren  M.  Ruttcr  has  been  ad- 
ded to  the  sales  force  of  Pathe.  Mr. 
Rutter  is  from  the  Chicago  office 
of  Pathe. 

D.  J.  Leveque,  manager  of  the 
Grand  at  I^ake  Linden,  Mich.,  and 
the  Majestic  at  Hubbell,  Mich.,  was 
a  recent  caller  at  the  exchanges. 
Mr.  Leveque  plans  to  close  the  the- 
atre at  Hubbell  very  soon  because 


business  does  not  warrant  continu- 
ing the  house. 

Ferd  Felzman  is  no  longer  rep- 
resenting First  National  in  this  ter- 
ritory. 

Harvey  Hanson  of  the  Palace  at 
Antigo  was  in  the  city  recently. 

Leslie  Jacques,  booker  at  M-G- 
M.,  heeded  the  call  of  spring  and 
bought  a  new  "Chewy"  roadster. 

Vitaphones  will  be  installed  in 
five  Milwaukee  pre-release  houses 
and  six  of  the  larger  theatres  in  the 
state  within  the  next  few  months. 
By  the  15th  of  April,  machines  will 
be  in  operation  at  the  Retlaw,  Fond 
du  Lac,  the  Oshkosh  at  Oshkosh, 
State  at   Racine,   the   Strand  at 


Green  Bay,  the  Wausau  at  Wausau, 
the  Majestic  at  Beloit.  The  the- 
atres in  the  city,  the  Oriental,  Gar- 
field, Uptown,  Modjeska  and 
Tower,  will  be  equipped  by  the  first 
of  June. 

Ray  Kerridge  of  Hancock,  Mich., 
Spent  a  few  hours  in  the  exchanges 
recently.  This  has  been  Mr.  Ker- 
ridge's  first  visit  in  a  long  time. 

Bol)  Winnig  has  been  added  to 
the  M-G-M  sales  staff  and  is  tak- 
ing the  place  of  Dick  Werner,  who 
has  returned  to  his  home  in  Indi- 
ana. Mr.  Winnig  was  formerly 
associated  with  Universal  and  Tif- 
fany out  of  Milwaukee. 


About  200  Milwaukee  exhibitors, 
exchange  managers  and  employees 
of  exchanges  gathered  at  a  luncheon 
meeting  at  the  Colonial  room  of 
the  Wisconsin  Hotel  on  Wednes- 
day noon  to  hear  the  two  candidates 
tor  mayor. 

Eddie  Casanavc,  sales  representa- 
tive for  Pathe,  recently  announced 
the  arrival  of  a  daughter,  Dolores 

Three  salesmen  from  other 
brandies  are  traveling  this  territory 
for  M-G-M  in  an  intensive  sales 
campaign  for  the  next  few  weeks, 
D.  L  Hammer  from  Indianapolis, 
Eddie  Iipson  from  New  York,  and 
R.  D.  McRaden  from  Indianapolis. 


1156 


Motion    Pi  c  t  ur  e  News 


Atlanta 


MEMBERS  of  the  fishing  party 
sponsored  by  E.  J.  Sparks, 
of  Jacksonville.,  Fla.,  prominent 
theatre  man,  returned  to  their 
homes  last  week  with  accounts  of 
a  fine  outing. 

Mr.  Sparks'  guests  met  in  Miami, 
where  they  were  met  by  Juan  Car- 
bonell,  prominent  exhibitor  of  Key 
West. 

Those  in  the  party  were  E.  J. 
Sparks,  of  the  E.  J.  Sparks  Enter- 
prises ;  E.  T.  Brown,  of  Atlanta, 
booker  for  the  E.  J.  Sparks  Enter- 
prises;  R.  B.  Wilby,  of  the  Wilby 
Circuit  of  Theatres ;  W.  H.  Guer- 
inger,  of  New  Orleans,  of  the 
Saenger  Amusement  Company;  S. 
Baum,  of  the  Publix-Saenger  and 
Wilby  Circuit  of  Theatres  of 
North  Carolina;  R.  A.  Benjamin, 
of  the  E.  J.  Sparks  Enterprises; 
Harry  Marx,  of  the  Publix  The- 
atres Corporation,  New  York ;  H. 
C.  Talley,  of  the  E.  J.  Sparks  En- 
terprises ;  William  G.  Minder,  of 
Atlanta,  Southern  division  man- 
ager of  Tiffany-Stahl  Productions; 


James  Strouck,  of  the  Brooks  Cos- 
tume Company,  New  York,  and 
Lon  Sparks,  Shell  Sparks,  H.  Stub- 
berfield  and  Ike  Mayfield,  of  Waco. 
Texas. 

After  seven  months  in  Atlanta 
as  director  of  publicity  and  adver- 
tising of  the  Howard  Theatre,  J. 
C.  Furman  has  been  transferred  to 
the  Metropolitan  Theatre  in  Hous- 
ton, Tex. 

Although  no  successor  has  been 
named,  it  is  understood  that  Jack 
Chalman,  who  is  now  on  a  tour  in 
the  West  for  Publix,  will  handle 
publicity  for  the  Howard  on  his 
return  to  Atlanta  the  first  of  next 
week. 

Mr.  and  Mrs.  Lewis  H.  Andrews 
are  receiving  the  congratulations 
of  their  friends  upon  the  birth  of 
a  son.  Mr.  Andrews  is  well  known 
on  Atlanta's  Film  Row. 

An  ap;  coaching  wedding  of  in- 
terest on  Film  Row  is  that  of  Miss 
Dorothy  Buckley,  of  United  Art- 
ists, to  C.  A.  Harrell,  assistant  city 
manager  at  Cincinnati,  Ohio,  which 


will  be  quietly  solemnized  April  7. 

W.  D.  Patrick,  who  for  many 
years  operated  the  Strand  The- 
atres at  Dothan  and  Florela,  Ala., 
and  left  Alabama  to  take  over  the 
Kelsie  City  Theatre,  Kelsie,  Fla., 
has  bought  the  Trojan  Theatre, 
Troy,  Ala.,  and  will  return  to  his 
home  State. 

Fred  L.  Freeman,  veteran  opera- 
tor of  the  Alimar  Theatre,  Live 
Oak,  Fla.,  has  sold  his  theatre  and 
bought  the  Fay  Theatre  in  Jasper, 
Fla.  Mr.  Freeman  has  already 
taken  over  his  new  house. 

A.  C.  Bromberg,  president  of 
Arthur  C.  Bromberg  Attraction, 
accompanied  by  Mrs.  Bromberg 
and  his  brother,  F.  W.  Bromberg, 
and  wife,  left  last  week  for  a  tour 
through  Florida. 

W.  E.  Callaway,  Southern  dis- 
trict manager  for  First  National, 
spent  the  week-end  in  the  Atlanta 
office. 

With  thirty  cases  on  the  calendar 
for  consideration,  the  Atlanta  Joint 
Board  of  Arbitration  met  Tuesday, 


April  3,  in  the  board's  offices  at  101 
Marietta  Street. 

John  Gentile,  of  the  New  York 
office  of  Motion  Picture  Producers 
and  Distributors  of  America,  was 
in  Atlanta  last  Monday  while  on 
his  way  from  New  Orleans  to  New 
York.  He  was  accompanied  by  his 
wife. 

Recent  Atlanta  visitors  were : 
A.  W.  Maxey,  of  the  Royal  The- 
atre, Summerville,  Ga. ;  R.  E. 
Long,  of  the  Grand  Theatre,  Ce- 
dartown,  Ga. ;  Carl  Cape,  of  the 
Colonial  Theatre,  Buford,  Ga. ;  W. 
H.  Odom,  of  the  Pastime  Theatre, 
Sandersville,  Ga. ;  P.  J.  Henn,  of 
the  Bonita  Theatre,  Canton,  Ga. ; 
L.  H.  Stein,  of  the  Douglas  The- 
atre, Macon,  Ga. ;  Fred  H.  Weis, 
of  the  Savannah  Theatre,  Savan- 
nah, Ga. ;  H.  V.  Manning  and  J. 
C.  H.  Wink,  of  the  Manning  and 
Wink  chain  of  theatres ;  F.  E. 
Williamson,  of  the  Grand  Theatre, 
Winter  Haven,  Fla.,  and  H.  D. 
Harris,  of  the  Globe  Theatre,  Cor- 
dele,  Ga. 


Florida 


GF.  BLETHEN,  representing 
•  "Liberty,"  visited  the  Tampa 
exhibitors  last  week.  Fred  Barnes, 
who  formerly  represented  the 
company  in  this  territory,  is  now 
working  for  the  United  Artists. 

The  Cuban  Club  in  Ybor  City 
have  a  beautiful  theatre  in  connec- 
tion with  the  club  house.  The  the- 
atre has  been  used  for  theatrical 
performances  but  never  operated  as 
a  picture  house.  It  is  now  reported 
that  F.  A.  Nobles  has  leased  the 
theatre  and  will  install  the  projec- 
tion equipment  and  present  motion 
picture  programs,  starting  early  in 
April. 

Fred  A.  Gleason  has  purchased 
the  Rel  iance  Theatre,  Clermont, 
from  Mr.  and  Mrs.  D.  L.  Mor- 
rison. Mr.  Gleason  came  to 
Florida  recently  from  Greenville, 
Mich.,  and  intends  to  make  Florida 
his  future  home.    In  his  home  city 


he  operated  a  drug  store  and  an  in- 
surance and  real  estate  business, 
besides  holding  the  office  of  police 
judge  for  14  years  and  other  mu- 
nicipal offices.  He  is  a  Mason,  and 
has  been  Master  and  High  Priest 
of  the  Greenville  bodies. 

Seen  along  Tampa's  rialto  this 
week,  Mr.  and  Mrs.  G.  F.  Blethen. 
Mrs.  Blethen  is  accompanying  her 
husband  on  his  initial  Florida  trip 
in  the  interest  of  Liberty,  and  says 
she  is  enjoying  the  vacation.  O.  S. 
Hammer,  manager  of  the  Princess, 
Lakeland ;  Paul  Lavereants,  man- 
ager of  the  Jungle  at  Homosassa, 
and  his  son ;  G.  F.  Christopher,  a 
former  exhibitor,  who  has  deserted 
the  game  and  is  now  manufactur- 
ing a  preparation  for  constipation, 
which  he  says  "looks  like  a  for- 
tune" ;  A.  C.  Thornton,  former 
manager  of  the  Seminole  and 
Rialto  in  Tampa,  who  promises  a 


story  soon  on  a  new  show  shop  he 
is  interested  in. 

Work  is  progressing  nicely  on 
the  new  theatre  in  the  Hyde  Park 
district  of  Tampa.  This  will  he 
the  first  "house"  on  the  west  side 
of  the  river.  The  former  attempt 
was  an  "airdome,"  which  operated 
a  few  months  several  years  ago. 

Jack  Hodges,  who  has  been  ad- 
vertising manager  at  the  Florida 
Theatre,  Jacksonville,  was  trans- 
ferred on  Friday  of  last  week  to 
Winter  Park  as  manager.  Mr. 
Hodges  is  very  popular  in  Jackson- 
ville and  the  good  wishes  of  many 
friends  will  follow  him  to  his  new 
position.  Lee  Newsome  succeeds 
Mr.  Hodges  at  the  Florida  as  ad- 
vertising manager. 

Manager  C.  P.  Lester,  of  the 
Universal  exchange,  was  in  Miami 
last  week. 


Manager  C.  B.  Ellis,  of  F  B  O 
exchange,  was  in  Jacksonville  last 
week. 

Frank  Dowler,  southeastern  dis- 
trict supervisor  for  Publix,  was  a 
recent  visitor  to  the  Jacksonville 
offices  of  Publix. 

M.  S.  Hill,  district  supervisor 
for  Publix  in  Atlanta,  was  another 
visitor  to  Jacksonville  early  last 
week. 

Walter  League,  who  made  a 
great  showing  at  the  Florida  The- 
atre, St.  Petersburg,  has  been 
transferred  to  the  Olympia,  New 
Bedford,  Mass.,  taking  his  orches- 
tra leader,  Don  Charno. 

Jess  Clark,  district  manager  from 
Publix,  left  Jacksonville  last  Tues- 
day for  Miami.  Mr.  Clark  has 
been  very  busy  in  his  territory  of 
late. 


Chicago 


CH.  POWELL  has  been  ap- 
•  pointed  representative  of  Na- 
tional Screen  Service  and  will  cover 
northern  Illinois.  Mr.  Powell  is 
well  known  in  Chicago  territory, 
having  been  connected  with  various 
exchanges  in  this  city  for  many 
years. 

L.  J.  Bennett,  manager  of  the 
Rialto  Theatre,  Pekin,  Illinois,  was 
visiting  on  film  row  this  week.  An- 
other out  of  town  visitor  who  was 
seen  on  the  row  was  Otto  G.  Hy- 


man  of  the  Arlington  Theatre  at 
Arlington  Heights,  Illinois. 

Harry  Salkin  has  been  up  in  the 
air  recently,  having  decided  to  study 
aviation,  and  progressed  far  enough 
to  take  his  preliminary  flights. 

Harry  Weiss,  for  many  years  one 
of  Chicago's  popular  exchange  man- 
agers and  whose  resignation  as 
manager  of  First  National's  St. 
Louis  exchange  was  reported  two 
weeks  ago,  is  now  connected  with 


F  B  O  as  manager  of  the  latter 
company's  St.  Louis  branch. 

Charles  House,  who  left  Chicago 
a  few  weeks  ago  to  take  over  the 
Midway  Theatre  at  Rockford,  was 
a  visitor  on  film  row  last  week  and 
reported  that  business  is  good  at 
the  Midway. 

Lubliner  &  Trinz,  officially  will 
take  over  the  Varsity  Theatre, 
Evanston,  on  April  9th.  This  house 
has  been  operated  by  Clyde  Elliott 
since  its  opening. 


Work  has  been  started  on  the  re- 
construction of  the  old  Lyric  The- 
atre at  Mounds,  Illinois,  which  was 
destroyed  by  fire  in  February.  The 
house  which  is  about  ready  to  open, 
will  seat  eight  hundred  and  will  be 
operated  by  Wagher-Tobin  Thea- 
tres Company.  . 

It  is  reported  that  Sullivan, 
Illinois,  is  to.  have  a  new  motion 
picture  theatre,  W.  C.  Anderson  and 
H.  S.  Butler  of  Hillsboro,  having 
made  plans  for  the  erection  of  the 
house. 


A  pril  7 


19  28 


1157 


Pittsburgh 


IT  is  announced  that  the  new 
theatre  which  the  Harris 
Amusement  Company  is  erecting  in 
West  Liberty  avenue,  Dormont, 
will  be  ready' to  open  May  1st.  It 
is  to  be  called  the  Harris  South 
Hills  theatre. 

The  theatre  will  have  the  largest 
seating  capacity  of  any  of  the 
neighborhood  houses  in  the  city. 

William  "Dad"  RcukafT,  for- 
merly elevator  operator  at  the  film 
building,  1018  Forbes,  is  now  at 
the  M  G~M  exchange  in  charge  of 
the  film  renovating  machine. 

Jess  Fishman,  general  sales  man- 
ager for  Standard  Film  exchanges, 
was  a  recent  visitor  to  the  local 
branch. 

A  large  delegation  from  film  row 
was  present  at  the  Hippodrome  the- 
atre, northside.  Friday  evening, 
when  Phil  Stewart  put  on  his  usual 
Friday  amateur  night.  The  film 
rowites  turned  out  to  see  and  hear 
Jake's  Lunch  Room  Film  Row 
CXiartette,  which  took  part  in  the 
show :  others  being  Jim  Xash,  Ray 
O'Toole,  Stewart  Wineberg  and 
Commander  Bird. 

"Bill"  Ownie,  well  known  to  lo- 
cal film  men,  having  been  division 
manager  for  Standard,  has  resigned 
to  open  an  independent  exchange 
of  his  own  in  Cleveland.  For  a 
start  Bill  is  distributing  Rayart  and 
Gotham  productions. 

The  engagement  of  Miss  Ethel 


Soltz  to  Irving  Sommerman  has 
just  been  announced.  Miss  Soltz 
is  the  daughter  of  Reuben  Soltz, 
former  local  exhibitor. 

Carol  S.  Trowbridge,  personal 
representative  for  Douglas  Fair- 
banks, paid  a  short  visit  to  the 
United  Artists  Exchange  last  week. 

David  Silverman,  Fox  booker, 
and  Miss  Fanny  Mann  have  an- 
nounced their  engagement. 

Ike  Browarsky  of  the  Hippo- 
drome and  Variety  Theatres  North- 
side  as  well  as  the  Rex  in  East 
Liberty,  have  returned  from  a  two 
weeks  trip  in  New  York.  Ike 
mixed  business  with  pleasure. 

Film  salesmen  who  have  recently 
visited  California,  Pa.,  report  that 
the  Brown  Bros.,  who  have  taken 
over  the  Grand  theatre  there,  are 
making  good  with  a  bang  and  as 
they  are  newcomers  in  the  game 
this  is  good  news  to  all. 

Al  Clazer.  owner  of  the  Lorenz 
theatre,  Elliot,  is  spending  a  week's 
vacation  at  his  old  home  in  Scran- 
ton. 

Edward  McGurty,  for  several 
years  a  Pathc  salesman  and  who 
has  been  working  in  California  for 
the  past  few  months  for  the  benefit 
of  his  health,  has  returned  to 
Pittsburgh,  feeling  and  looking 
much  younger  and  better.  Ed  ex- 
pects to  work  this  territory  again. 

Miss  Marcella  Boden,  formerly 
with  the  A.  &  S.  exchange,  is  now 


associated  with  the  Superior  Mo- 
tion Picture  Supply  Co. 

J.  R.  Kaufman,  recently  a  mem- 
ber of  the  Pathc  sales  force,  is  now 
with  United  Artists  in  the  same  ca- 
pacity. 

Joseph  Skirboll,  at  one  time  First 
National  exchange  manager  and 
now  general  manager  for  Principal 
Theatres  Corp.,  stopped  off  in 
Pittsburgh  Monday  on  his  way  to 
the  coast. 

M.  R.  Baer  has  reopened  the  Ly- 
ric theatre,  Altoona,  after  having 
the  house  redecorated. 

Bud  Silverman,  general  manager 
of  Gould  Amusements,  was  married 
in  Scranton,  March  11th,  to  Miss 
Margaret  Ourslander. 

Saul  Fineberg,  manager  of  the 
Rialto  theatre,  1600  Fifth  avenue, 
announced  his  engagement  to  Miss 
Fan  Farber.  It  seems  that  every- 
body's doing  it. 

Harry  Barnhardt.  owner  of  the 
Palace  theatre,  Charleroi,  one  of 
the  oldest  picture  houses  in  coun- 
try, has  acquired  the  Rialto  theatre, 
Wilson.  Harry  Reader  will  man- 
age the  house,  formerly  of  the  Ma- 
jestic, Charleroi. 

E.  C.  Clawson  has  bought  the 
Coudersport  theatre  in  the  town  of 
the  same  name  from  H.  E.  Clane. 

Nat  Barach,  once  manager  of  the 
Goldwyn  exchange  in  this  city,  has 
recovered  from  a  recent  sick  spell 
and  is  now  representing  Vitaphone 


locally.  Nat  is  eastern  division 
manager. 

Recent  exhibitor  visitors  to  film 
row  include  the  following:  "Jim- 
my" Retter,  California;  Joseph 
Mercer,  Warwood ;  Don  Fitzger- 
ald, Ilillcoke  and  Jerome  C.  B.  Pas- 
coe,  Somerset ;  Walter  Silverberg, 
Greenville;  Carl  Becker,  Butler; 
Paul  Dattola,  Springdale ;  William 
Gray,  Monongahela  City  ;  Bart  Dat- 
tola, New  Kensington;  J.  M.  Booth, 
Elsworth  and  Bentleyville ;  Jack 
Marks,  t'larksburg;  Morris  Schaf- 
fel.  New  Brighton ;  John  Zwick, 
Finleyville;  B.  E.  Cupler,  Wash- 
ington ;  Samuel  Haimovitz,  New 
Kensington,  and  Vernon  Scott, 
Johnstown. 

A.  Harry  Passharell,  chief  ac- 
countant at  the  Paramount  ex- 
change, is  a  proud  daddy  for  the 
first  time.  Mrs.  Passarcll  having 
presented  him  with  a  baby  girl 
weighing  seven  and  a  half  pounds. 
Mother  and  daughter  are  doing  fine 
and  congratulations  are  in  order. 

W.  R.  Evans,  having  reopened 
his  Evans  theatre  at  Osage,  West 
Va.,  which  he  has  entirely  rebuilt, 
the  house  having  been  badly  dam- 
aged by  fire  a  few  months  ago.  The 
Evans  seats  308  persons. 

H.  B.  Kcster,  owner  of  the  East 
Liberty  Camerophone  theatre, 
doesn't  visit  film  row  very  often, 
but  he  came  out  last  week  to  re- 
new acquaintances. 


South  West 


JE.  Busch  has  recently  closed 
«   his  theatre,  the  Majestic,  at 
Devvar,  Oklahoma. 

Glen  Thompson,  owner  of  the 
Cozy  Theatre,  Healdton,  Oklahoma, 
advises  effective  immediately,  he  is 
closing  this  theatre  with  the  ex- 
ception of  Saturday-Sunday  nights 
until  Fall. 

Frank  Smith,  Jr.,  who  has  been 
operating  the  Cozy  Theatres  at 
Fairland  and  Afton,  Oklahoma,  has 
disposed  of  his  interest  in  these 
theatres  and  gone  to  Kansas  where 
he  will  join  his  father  in  the  lum- 
ber business.  Mr.  A.  Walker,  for 
some  time  connected  with  Dudley 
Tucker  in  the  Wonderland  Theatre 
at  Tulsa  is  negotiating  for  the 
Afton  and  Fairland  theatres. 

T.  A.  Megert  has  closed  the 
Universal  Theatre  at  Bessie  per- 
manently. 

Wayne  E.  Pettenger,  Booker  for 
Pathe,  has  been  off  duty  several 
days  this  week  suffering  from  a 
light  attack  of  "flu." 

The  School  Theatre  at  Supply, 
Oklahoma,  has  been  closed  per- 
manently. 

H.  G.  Williams,  who  was  con- 
nected with  his  father,  W.  T.  Wil- 
liams in  the  operating  of  the 
Quannah  Theatre,  Commanche, 
Oklahoma,  until  that  theatre  was 
sold,  lias  now  taken  over  the  Rialto 
Theatre  at  Fletcher,  Okla.,  from 
Mr.  M.  C.  Upchurch.   The  elder 


Mr.  Williams  has  been  forced  to 
retire  from  active  business  on  ac- 
count of  ill  health. 

W.  D.  Tarkington  is  reported  to 
be  taking  over  the  Miller  Theatre 
at  Keota,  Oklahoma,  and  the  Emp- 
ress Theatre  at  McCurtain,  Okla- 
homa, from  Lester  Miller. 

Kemp  and  Hughes,  of  Poteau, 
Oklahoma,  added  another  theatre 
to  their  chain  of  theatres  in  Okla- 
homa and  Arkansas  when  they  re- 
cently purchased  the  New  Theatre 
at  Horatio,  Arkansas. 

Dr.  R.  L.  Wright,  owner  of  the 
Princess  Theatre  afTalihina,  Okla- 
homa, has  resumed  active  operation 
of  his  house.  Dr.  Wright  decided 
several  months  ago  to  give  up  ac- 
tive participation  in  the  operation 
of  this  theatre  and  devote  his  per- 
sonal attention  to  his  profession, 
but  after  a  few  months'  absence 
from  the  theatre  decided  to  get  back 
in  the  game. 

R.  P.  Waid  advises  he  is  giving 
up  the  Liberty  Theatre  at  Bixby 
and  the  Majestic  Theatre  at  Jcnks 


and  leaving  the  exhibition  game 
temporarily.  Mrs.  M.  L.  Moody, 
the  owner  of  the  Bixby  house  is 
taking  the  house  over  and  H.  C. 
Sheram  is  assuming  management  of 
the  Jenks  house. 

L.  C.  Griffith,  of  the  Griffith 
Amusement  Company,  recently 
made  a  hurried  trip  to  Midland, 
Texas.  Missing  his  train  in  Okla- 
homa City,  Mr.  Griffith  summoned 
an  airplane  and  arrived  in  Midland 
on  scheduled  time. 

Harry  Scott.  Assistant  General 
Manager  for  Pathe,  spent  several 
days  in  Oklahoma  City  last  week 
visiting  at  the  local  office  and  with 
C.  W.  Allen,  local  manager. 

J.  X.  Byrd,  salesman  for  Metro 
out  of  Oklahoma  City,  had  the  mis- 
fortune to  have  an  automobile  acci- 
dent while  on  the  road  recently. 
Aside  from  a  few  minor  injuries, 
from  which  he  is  rapidly  recover- 
ing, the  accident  did  not  prove  to 
be  very  serious.  The  car  was 
slightly  damaged. 

The  local  Metro  office  has  just 


been  visited  by  C.  E.  Kessnich, 
Southern  Division  Salesmanager, 
with  offices  in  Atlanta  and  J.  H. 
Zimmerman.  Southern  District 
Salesmanager  out  of  the  Home 
Office. 

P.  H.  Isley.  manager  for  Mid- 
west Film  Corp..  has  just  returned 
from  a  brief  visit  in  Kansas  City. 

C.  D.  Jackson,  who  for  a  num- 
ber of  years  operated  the  Camera 
Theatre  at  Stillwater.  Oklahoma, 
lias  recently  become  affiliated  with 
the  Advance  Trailer  Service  Com- 
pany out  of  Amarillo,  Texas. 

C.  J.  Mussehuan  has  sold  his  in- 
terests in  Grand,  Plaza  and  Cozy 
Theatres  at  Patris.  Texas  to  Dent 
Theatres,  Inc. 

Gus  A.  Doering  of  Southern  Pipe 
Organ  Co.,  has  purchased  control- 
ling interest  in  Palace  Theatre  at 
Terrell,  Texas,  from  Hunt  &  Gar- 
land. 

The  newly  remodeled  and  en- 
larged Palace  Theatre  at  Mount 
Pleasant,  Texas,  has  reopened. 


EMPIRE  FILM  VAULTS,  INC. 

723  Seventh  Ave.,  N.  Y.  Bryant  5437-5736-2180 

STORAGE  OF  MOTION  PICTURE  FILMS 


1158 


Motion    Picture    N  e  w  s 


New  England 


THE  new  Embassy  theatre  at 
Waltham,  Mass.,  will  open 
within  the  next  month.  It  will  be 
one  of  the  largest  theatres  in  subur- 
ban Boston.  Its  seating  capacity  is 
2250.  W.  H.  Murphy,  who  has  had 
wide  experience  in  managing  the- 
atres in  New  Bedford,  Boston,  Ha- 
verhill and  Roxbury,  is  to  manage 
the  new  theatre.  The  structure  is 
of  Spanish  style  architecture. 

The  Elite  theatre  at  Walpole, 
Mass.,  will  open  in  about  three 
three  weeks.  The  theatre  has  been 
closed  for  extensive  remodelling, 
following  a  recent  fire  there. 

The  Bellevue  theatre  at  St.  Al- 
bans, Vt,  of  which  Carlisle  &  Be- 
dard  are  owners,  is  installing  new 
equipment  and  will  soon  reopen. 
Mr.  Bedard  was  in  Boston  last 
week  purchasing  equipment  and 
preparing  for  bookings.  The  the- 
atre was  damaged  by  fire  about  a 
month  ago. 

George  Hackett  of  the  Medford 
theatre,  Medford,  Mass.,  has  re- 
turned from  a  vacation  at  Palm 
Beach  and  Miami. 

Laurence  DeCain,  manager  of 
the  Riverside  theatre  since  its  open- 
ing, has  resigned. 


Phil  Smith  of  the  Strand  the- 
atre at  South  Boston  is  recuperat- 
ing after  his  recent  serious  illness. 
He  leaves  within  a  few  days  for  a 
rest  at  Atlantic  City  before  return- 
ing to  duty. 

Charles  Wilson  has  joined  the 
sales  staff  of  Tiffany  and  will 
cover  Western  Massachusetts  and 
Rhode  Island. 

The  bowling  team  of  the  Inde- 
pendent exchange  met  defeat  at  the 
hands  of  Allen's  film  row  lunch  by 
68  pins  Saturday  night. 

The  Pastime  theatre  at  Franklin, 
N.  H.,  has  been  purchased  by  the 
Graphic  Circuit  of  Bangor.  Kur- 
son  and  Epstein  are  the  proprietors. 

Charles  Bean,  former  owner  of 
the  Pastime  at  Franklin,  N.  H.,  has 
entered  the  billboard  business  and 
will  cover  the  entire  state  of  New 
Hampshire. 

The  new  Palace  theatre  at  Ha- 
verhill, Mass.,  opened  on  Monday 
with  a  special  program,  including 
addresses  by  state  and  city  officials. 
Samuel  Jansky  is  owner  and  Al 
Brodie  is  the  manager.  The  the- 
atre seats  1900  and  is  one  of  the 
largest  in  that  section  of  the  state. 


It  will  show  one  feature  and  a  stage 
presentation. 

The  Academy  theatre  at  Haver- 
hill, Mass.,  which  has  been  oper- 
ating four  days  stock  and  three 
days  pictures  weekly,  will,  with  the 
opening  of  next  season,  operate 
seven  days  stock  and  discontinue 
pictures.  It  is  probable  that  pic- 
tures will  run  during  the  summer 
season.  Edmund  Foley  is  manager 
of  the  theatre. 

Community  theatre  at  Liberty, 
Me.,  has  been  acquired  by  C.  H. 
Wellington. 

It  has  been  rumored  that  the  Chat- 
ham theatre  at  Chatham,  Mass., 
was  to  change  hands.  This  rumor 
is  denied  by  T.  H.  Bearse,  owner, 
who  declares  that  he  will  continue 
to  operate  the  theatre  as  in  the 
past. 

The  Strand  theatre  at  Rockland, 
Me.,  owned  by  the  Dondis  Amuse- 
ment Co.,  has  been  taken  over  by 
the  Rockland  Amusement  Co. 

The  Bijou  theatre  at  Taunton  is 
closed  temporarily. 

Harry  Smith,  booker  at  Pathe, 
has  purchased  one  of  the  new  sport 
model  Buicks. 

Messrs.  McAloon,  Knipsell  and 


Adams,  traveling  auditors  from  the 
Pathe  home  office,  have  been  in 
Boston  for  the  week  at  the  Boston 
exchange. 

Miss  Elizabeth  Donnelly,  billing 
clerk  at  the  Pathe  exchange,  Bos- 
ton, is  back  at  her  desk  after  an 
absence  of  three  weeks,  following  a 
throat  operation. 

Gerald  Swaebe  has  taken  the 
Kolograph  agency  for  New  Eng- 
land and  opened  offices  and  sales- 
rooms at  44  Church  street,  Boston. 
Swaebe  was  formerly  in  charge  of 
educational  subjects  at  Pathe. 

Charles  Mooney  of  the  Plymouth 
theatre  at  Plymouth  was  a  recent 
visitor  to  the  film  district. 

Fred  and  Arthur  Sharby  of 
Keene,  N.  H.,  and  Brattleboro,  Vt., 
were  in  film  row  during  the  week, 
making  bookings  for  the  new  sea- 
son. 

A  change  of  policy  is  announced 
for  the  Carleton  theatre  at  Provi- 
dence, starting  this  week.  A  full 
week's  showing  of  feature  films 
will  be  made  instead  of  the  former 
two  changes  weekly. 

The  Plaza  theatre  at  Worcester 
started  this  week  showing  pictures 
in  place  of  burlesque. 


Central  Penn 


THE  twenty-fifth  anniversary  of 
the  organization  of  Harris- 
burg  Local,  No.  98,  International 
Association  of  Theatre  Employes 
and  Motion  Picture  Machine  Op- 
erators of  the  United  States  and 
Canada,  was  celebrated  with  a  ban- 
quet and  picture  show  on  Sunday 
evening,  April  1,  in  the  ball  room 
of  the  Penn-Harris  Hotel,  Harris- 
burg.  The  managers  of  all  the 
Harrisburg  theatres  were  present, 
and  the  list  of  invited  guests  in- 
cluded also  William  F.  Canavan. 
international  president;  R.  J. 
Green,  secretary  and  treasurer ; 
Harry  Digman,  assistant  president, 
and  W.  D.  Lang,  head  of  the  or- 
ganizing and  claims  department,  all 
of  New  York.    William  J.  Harrer, 


international  vice-president,  and 
Louis  Krouse,  business  representa- 
tive, both  of  Philadelphia,  and 
Mayor  George  A.  Hoverter,  of 
Harrisburg.  The  State  Theatre 
orchestra  provided  music.  The 
committee  in  charge  of  the  banquet 
consisted  of  A.  L.  Cobb,  stage  man- 
ager at  the  State,  chairman;  L.  J. 
Katz.  H.  B.  Wilson,  Chares  Kohr 
and  William  S.  McCay,  Jr. 

Mrs.  Catherine  Pfenninger  has 
been  engaged  as  organist  at  the 
National  Theatre,  Sixth  and  Di- 
vision streets,  Harrisburg. 

Manager  Wilson,  of  the  Rialto 
Theatre,  Williamsport,  has  re- 
turned to  that  city  after  a  trip  to 
the  Vine  street  exchange  district 
in  Philadelphia,  where  he  is  un- 


derstood to  have  arranged  future 
bookings  for  his  theatre. 

The  Imperial  Chain  Theatres, 
Inc.,  capitalized  at  $100,000  and  or- 
ganized in  Pittsburgh,  obtained  a 
Pennsylvania  charter  of  incorpora- 
tion in  the  capitol  at  Harrisburg  on 
March  27.  The  treasurer  of  the 
corporation  is  H.  J.  Braun,  3842 
Douglas  street,  Pittsburgh,  who 
also  is  one  of  the  incorporators, 
holding  100  shares  of  stock.  The 
other  incorporators  are  Myer  Har- 
rison, 1823  Wightinan  street,  Pitts- 
burgh, 100  shares,  and  D.  J.  Selz- 
nick,  Terrace  Court  Apartments, 
Pittsburgh,  100  shares. 

M.  Clyde  Gibble,  manager  of  the 
State  Theatre,  Harrisburg,  has  of- 
fered the  use  of  the  theatre  to  a 


group  of  prominent  Harrisburg 
women  for  a  reception  on  April  12, 
and  the  offer  has  been  accepted. 

O.  Floyd  Hopkins,  district  rep- 
resentative of  the  Wilmer  &  Vin- 
cent Theatres  of  Harrisburg  and 
Reading,  who  has  been  chosen  man- 
ager of  the  annual  "Cruise"  of  the 
Harrisburg  Chamber  of  Commerce, 
announced  at  a  dinner  of  the  Cham- 
ber on  March  27  that  the  four-day 
tour  this  year  will  be  to  Toronto 
and  return. 

Mr.  and  Mrs.  George  M.  Krupa, 
owners  of  the  National  Theatre, 
Harrisburg,  have  announced  that  a 
new  ventilating  system  will  be  in- 
stalled there  in  advance  of  the  com- 
ing hot  season. 


Baltimore 


A THEATRE  is  to  be  built  in 
Bristol,  Tenn,  by  the  C.  A. 
Goebel  Theatre  Interests  with  a 
seating  capacity  of  about  1800. 

The  moving  picture  theatre  at 
Easton,  Md.,  of  which  Charles  C. 
Cannon  is  the  operator,  was  de- 
stroyed by  fire  recently  which  dam- 
aged other  property  also  causing  a 
loss  of  about  $20,000. 

Antonio  Abato,  clarionet  player 
in  the  orchestra  at  the  Rivoli,  was 
operated  on  for  appendicitis  at 
Franklin  Square  hospital  recently. 


Benjamin  Cluster,  proprietor  of 
the  Cluster  Theatre,  here,  a  neigh- 
borhood house  with  about  900  seats, 
has  just  installed  mechanism  for 
showing  Vitaphone  productions. 

An  entertainment  for  the  news- 
boys of  the  Baltimore  Daily  Post, 
was  given  at  Loew's  Parkway  Sat- 
urday morning,  March  31.  The  en- 
tertainment was  arranged  by  Junior 
McGeehan,  publicist  for  the  Loew 
Theatres  here. 

Lillian  L.  Fox,  who  was  the 
publicity  representative  of  the  Mo- 


tion Picture  Guild,  Inc.,  in  Balti- 
more for  several  weeks  when  the 
Little  Theatre  was  opened  here,  has 
become  connected  with  the  Play- 
Arts  Guild,  Inc.,  operating  the 
Guild  Theatre  here.  She  is  arrang- 
ing theatre  benefit  parties. 

Bernard  Schnapper,  handling  mo- 
tion picture  advertising  for  the 
Baltimore  Daily  Post,  a  tabloid 
newspaper  here,  has  again  become 
associated  with  Warners'  Metro- 
politan here  as  publicity  repre- 
sentative under  the  new  manage- 


ment of  Equity  Theatres  Corpora- 
tion of  Philadelphia,  with  Jack 
Levy  acting  as  resident  manager. 

The  Dixie  Theatre,  here,  for- 
merly operated  by  Nat  Keene,  a 
pioneer  film  man  of  this  city,  has 
been  leased  by  Phillip  J.  Scheck, 
another  pioneer  in  the  business,  and 
he  plans  to  renovate  and  remodel 
the  property  to  reopen  as  a  mov- 
ing picture  theatre  again.  Mr. 
Scheck  is  interested  in  operating 
the  Keith's  Hippodrome,  the  Grand 
and  Lord  Baltimore  Theatres,  here. 


April    7  ,  1928 


1139 


TED  EMERSON,  for  the  last 
several  seasons  associated  with 
the  dramatic  department  of  one  of 
the  Portland,  Ore.,  newspapers,  ar- 
rived in  this  city  last  week  to  as- 
sume the  office  of  director  of  ad- 
vertising and  publicity  for  Publix's 
new  Seattle  theatre.  Complete  ad- 
vertising offices  have  been  estab- 
lished in  the  theatre  for  Mr.  Em- 
erson, and  the  publicity  and  space 
for  the  Seattle  has  been  entirely 
divorced  from  the  advertising  de- 
partment of  West  Coast  Theatres, 
which  now  handles  only  the  Fifth 
Avenue  and  United  Artists  The- 
atres, from  headquarters  in  the 
Skinner  building. 

A.  F.  Gangel,  representative  of 
Advance  Trailer  Service  Corpora- 
tion of  New  York  and  Chicago, 
spent  a  short  time  in  this  territory 
last  week,  following  the  establish- 
ment of  a  branch  office  in  Port- 
land. 

Word  was  received  in  film  circles 
last  week  to  the  effect  that  the  in- 
terests of  R.  S.  Rowen  in  the  Mey- 
ers and  Bowen  Theatre  Company 
of  La  Grande,  Ore.,  were  purchased 
recently  by  Francis  Greulich.  Ac- 
cording to  the  report,  Don  Meyers 
will  continue  to  operate  the  chain, 
including  the  Star,  Liberty  and  Ar- 
cade theatres,  with  Mr.  Gruelich 
as  the  new  partner. 

The  Fifth  Avenue  theatre  in  this 
city  was  turned  over  last  Mondav, 


Tuesday  and  Wednesday  to  a  list 
of  Seattle  music  patrons,  for  the 
presentation  of  four  performances 
by  the  Chicago  Civic  Opera  Com- 
pany. Reports  from  the  opera  en- 
gagement, just  announced,  indicate 
a  gross  of  $41,000  to  offset  costs  of 
?62,000. 

Ben  F.  Shearer,  head  of  the  B. 
F.  Shearer  Company  of  Seattle,  last 
week  announced  the  acquisition  of 
the  biggest  seating  contract  in  the 
history  of  the  Pacific  Northwest — 
the  seating  of  the  new  Seattle  Civic 
Auditorium  building.  Mr.  Shearer, 
Northwest  representative  of  Hey- 
wood- Wakefield,  will  install  more 
than  7,000  seats  in  the  new  struc- 
ture when  it  nears  completion  next 
June. 

F'riends  of  Dick  Fairless,  for- 
merly associated  with  Al  Knox  in 
the  publicity  and  exploitation  field 
in  this  city,  will  be  glad  to  learn  of 
his  association  with  First  National 
in  Butte. 

Jack  Lannon,  president  and  gen- 
eral manager  of  Greater  Features, 
Inc.,  last  week  was  host  to  Mr. 
Budd  Rogers,  vice-president  of 
Gotham  Productions,  whose  films 
are  handled  throughout  several 
Northwest  states  in  Mr.  Lannon's 
branches. 

After  three  or  four  weeks  of 
struggling  to  put  the  house  across 
with  local  residents,  Joe  Danz  last 
week  closed  his  Liberty  theatre,  ac- 


quired just  a  month  ago  from  West 
Coast.  Future  disposition  of  the 
house  is  unknown. 

Among  the  infrequent  visitors  on 
film  row  seen  last  week  was  E.  A. 
Zabel,  of  Olympia,  who  spent  a  big 
portion  of  the  time  with  Manager 
Les  Davis  and  Exploitation  Di- 
rector A.  J.  Kennedy,  of  First  Na- 
tional, planning  a  big  campaign  for 
the  state  capitol. 

Wrord  was  received  last  week  at 
the  Columbia  Film  Exchange  to  the 
effect  that  Joe  Goldburg,  former 
West  Coast  booking  manager,  will 
arrive  here  soon  on  his  first  trip  as 
western  district  manager  for  Co- 
lumbia. His  appointment  was  made 
last  week,  and  he  will  supervise  the 
Seattle,  Portland,  Butte,  Salt  Lake 
City,  Denver,  San  Francisco  and 
Los  Angeles  branches.  He  suc- 
ceeds John  C.  Ragland,  who  spent 
a  short  time  in  this  city  just  a  few 
weeks  ago  on  his  final  trip. 

Fred  Quimby,  short  subject  sales 
manager  of  Metro-Goldwyn-Mayer, 
has  been  spending  the  last  several 
days  at  the  hospital  in  this  city,  re- 
covering from  an  infection  in  his 
back.  His  condition  was  reported 
as  not  serious,  but  requiring  medi- 
cal treatment  at  the  hospital. 

Local  friends  of  Tony  Hartford, 
at  one  time  shipper  of  the  Univer- 
sal exchange  in  Seattle,  were 
pleased  to  learn  last  week  of  his 
appointment   as    manager   of  the 


"U"  branch  at  Salt  Lake  City. 

Joe  Danz's  three  houses  in 
Seattle,  the  Embassy,  Rialto  and 
Liberty,  are  now  reported  to  be  on 
the  non-union  list,  following  dif- 
ferences between  Mr.  Danz  and  the 
musicians  organization.  The  walk- 
out of  union  musicians  was  fol- 
lowed at  the  Danz  houses  by  a 
walk-out  of  operators  and  janitors. 
Cause  of  differences  was  not  an- 
nounced. 

John  McGill,  veteran  Northwest 
exhibitor,  will  move  into  his  own 
theatre  at  Annapolis,  Washington, 
early  in  April,  according  to  reports 
received  last  week,  when  his  lease 
on  the  Community  theatre  at  Port 
Orchard  expires.  The  new  Annap- 
olis house  has  been  entirely  remod- 
eled for  Mr.  McGill's  occupancy, 
lie  will  also  continue  operation  of 
the  Liberty  theatre  in  Port  Orch- 
ard, and  has  also  acquired  a  site 
for  a  new  450-seat  house  in  that 
town.  Beckman  &  Thompson,  of 
Seattle,  are  taking  over  the  opera- 
tion of  the  Community  theatre. 

Jack  Rosenberg,  brother  of  Al 
Rosenberg  of  De  Luxe  Theatres, 
Inc.,  of  this  city,  and  formerly  as- 
sociated with  his  brothers  Al,  Louis 
and  Mike  in  the  film  business,  last 
week  announced  his  engagement  to 
Miss  Thelma  Ballen  of  Los  Ange- 
les. Jack  is  at  present  associated 
with  Loew's  State  theatre  in  the 
Southern  California  city. 


rlPHERE  continues  to  be  consid- 
1  erable  sickness  among  film  ex- 
change managers  and  salesmen,  as 
well  as  exhibitors  in  this  territory. 
Edward  Hayes,  "alesman  at  the 
Pathe  exchange,  was  sick  in  bed 
last  week  with  an  attack  of  the 
grip.  Nate  Robibns.  of  Utica,  is 
back  from  a  trip  to  Atlantic  City, 
having  recoverd  from  the  grip. 
William  Smallcy,  of  Cooperstown, 
is  still  seriously  ill  at  his  home, 
while  J.  J.  Whalen,  owner  of  the 
Strong  theatre  in  Burlington,  Vt., 
is  recovering  from  a  slight  opera- 
tion. Louis  Buettner,  of  Cohoes, 
who  has  been  very  sick  for  the  past 
several  weeks,  has  recovered  to  the 
extent  that  he  was  able  to  be  out 
for  a  short  time  during  the  past 
week. 

Sam  Burns,  one  time  local  mana- 
ger for  Vitagraph,  and  who  has 
been  working  for  L'nited  Artists  in 
the  Syracuse  territory,  resigned 
last  week,  returned  to  Albany,  and 
then  went  on  for  a  few  davs  in 
New  York  City.  S.  E.  Feld,  also 
well  known  locally  as  a  film  sales- 
man, resigned  from  the  same  com- 
pany during  the  week. 

Miss  Jane  Holloran,  former  sec- 
retary of  the  Albany  Film  Board 
of  Trade,  and  who  is  now  em- 
ployed by  Universal  in  New  York 
City,  spent  the  last  week  end  at 
her  home  in  Albany. 

Sam    Slotnick,    of    Utica,  was 


among  the  exhibitors  on  Albany's 
Film  Row  during  the  week,  Mr. 
Slotnick  arranging  bookings  for 
the  new  Lincoln  in  Utica.  Amos 
Leonard,  former  sales  manager  for 
Pathe  out  of  Albany,  is  in  Syra- 
cuse, and  will  announce  new  con- 
nections soon. 

Walter  Emig,  owner  of  the  Cen- 
tral theatre  in  Albany,  has  decided 
to  cut  out  all  matiness  except  on 
Saturday,  until  next  fall. 

Julius  Berinstein,  owner  of  the 
Colonial  in  Albany,  returned  home 
last  week  following  a  trip  of  sev- 
eral days  to  New  York  City  and 
other  points.  Lee  Langdon,  former 
booker  at  the  Warner  Bros,  ex- 
change in  Albany,  is  now  in  New 
York  City. 

The  Eagle  theatre,  in  Albany, 
after  having  been  closed  for  sev- 
eral days  on  account  of  a  fire  in 
the  projection  room,  was  reopened 
during  the  past  week.  A  new  pro- 
jection machine  and  other  api«r- 
atus  was  necessarily  installed  by 
Abe  Stone. 

Lew  Garvey,  who  has  been  asso- 
ciated with  the  management  of  the 
Olympic  in  Watertown  for  the  past 
several  months,  has  resigned  to  be- 
come master  of  ceremonies  at  a 
cabaret  in  Springfield,  Mass. 

When  Tony  Veiller  severed  his 
connections  with  the  Mark  Ritz 
last  week  in  Albany,  the  employees 
of  the  house  presented  him  with  a 


gold  pen  and  pencil  suitably  in- 
scribed. 

Jimmy  Rose,  booker  at  the  War- 
ner Bros,  exchange  in  Albany,  is 
more  firmly  convinced  than  ever 
that  he  was  born  under  an  unlucky 
star.  One  day  last  week  a  large 
truck  passing  film  row,  got  out  of 
control  and  although  there  were  a 
half  dozen  or  more  automobiles 
parked  along  the  curb,  the  truck 
crashed  into  Mr.  Rose's  car  and 
badly  damaged  it. 

Mike  Kallet's  new  theatre  in 
LTtica,  will  be  known  as  the  Lib- 
erty and  will  open  soon.  During 
the  past  week  the  Kallets  have  ac- 
quired quite  a  few  new  theatres  in 
central  New  York,  and  it  is  said 
that  further  expansion  is  probable. 

There  was  a  newcomer  along  Al- 
bany's film  row  last  week  in  the 
person  of  W.  J".  Finn,  who  oper- 
ates theatres  in  Madison,  Eaton, 
Munnsville  and  Vernon.  He  drove 
down  with  Len  Garvey,  of  New 
Hartford. 

Miss  Margaret  Wolf,  secretary 
to  Nat  Ixvy,  local  manager  for 
Universal;  had  a  birthday  last  week 
and  enjoyed  every  minute  of  it. 

Fxhibitors  in  northern  New 
York  complained  of  business  last 
week  with  Monday  so  -warm  that 
people  stayed  away  from  the  the- 
atres. 

Phil  Hodes,  of  New  York  City. 


connected  with  F.  B.  O.,  was  in 
town  during  the  week.  Incidentally, 
it  came  to  light  during  the  week 
that  Al  Guteck,  local  manager,  was 
formerly  a  public  speaker  and  trav- 
eled over  a  circuit  in  the  Middle 
West. 

M.  R.  Hamilton,  who  has  been 
manager  of  the  Strand  in  Schenec- 
tady for  some  little  time,  resigned 
during  the  past  week  in  order  to 
go  with  Publix  in  Boston.  Lew 
Fischer,  of  Fort  Edward,  was  in 
Albany  during  the  week,  booking 
for  his  theatres  along  the  north- 
eastern border.  Jack  Bulwinkcl, 
who  resigned  as  manager  for  First 
National  a  few  days  ago,  spent  a 
part  of  last  week  in  New  York 
City. 

Jake  Golden,  manager  of  Proc- 
tor's theatre  in  Troy.  si>ent  a  por- 
tion of  the  week  in  New  York 
City.  Jack  Campbell,  manager  of 
the  Griswold  in  Troy,  is  now  put- 
ting on  a  dance  contest  over  a 
period  of  several  weeks. 

Charles  Marshall,  of  Ausable 
Forks,  in  town  during  the  week, 
declared  that  the  past  winter  was 
one  of  the  best  he  had  ever  known, 
due  to  open  roads. 

Russ  Wehrlc,  the  new  manager 
for  First  National  in  Albany,  and 
Ed  Hochstim,  a  salesman,  spent 
nearly  all  last  week  in  visiting  the 
exhibitors  in  Hudson  river  towns. 


1160 


.1/  o  t  i  o  ii    P  i  c  t  u  r  e    .V  e  w  s 


New  York  &  New  Jersey 


FRIENDS  and  business  asso- 
ciates tendered  Peter  Adams, 
well  known  New  Jersey  exhibitor, 
a  testimonial  dinner  at  the  Alexan- 
der Hamilton  Hotel,  Patterson,  on 
Monday  April  2nd. 

William  and  Harry  Brandt, 
heads  of  Brandt  Theatrical  Enter- 
prises, further  expanded  their 
Brooklyn  theatre  holdings  when 
they  recently  acquired  the  Empress 
theatre,  Empire  Boulevard  and 
Kingston  Avenue,  Brooklyn,  N.  Y. 

The  Empress  is  practically  a  new 
theatre,  having  been  opened  only  a 
short  time  ago  by  John  Padula  and 
who  has  operated  the  house  up  un- 
til it  was  taken  over  by  the 
Brandts. 

As  near  as  records  show,  Brandt 
Bros,  now  control  eleven  theatres ; 
the  Carlton,  Bunny,  National, 
Parkside,  Stratford,  Biltmore,  Duf- 
field,  Cumberland,  New  Atlantic, 
Terminal  and  Empress,  all  in 
Brooklyn. 

Although  the  Hollywood  theatre, 


78th  street  and  New  Utrecht  Ave- 
nue, Brooklyn,  has  changed  hands 
three  times  in  the  past  seven  years, 
Leonard  Victor,  manager,  has 
weathered  all  three  changes  for  he 
is  retained  in  his  old  position  under 
the  Hollywood's  present  owner- 
ship. This  is  a  record  which  any 
theatre  manager  may  be  proud  to 
hold.  Al  Friedlander  is  the  new 
owner,  it  being  announced  last  week 
in  these  columns  that  he  had  taken 
over  the  house  from  M.  R.  Schec- 
ter. 

Al  Moley  and  Eddie  Seider  are 
handling  their  own  bookings  on  mo- 
tion picture  presentations  since 
Eddie  Smith  handed  in  his  resig- 
nation in  order  to  become  associated 
with  Schmukler's  State  theatre, 
Ozone  Park.  Al  Moley  was  re- 
cently mixed  up  in  a  taxi  mishap 
but  outside  of  a  little  shaking  up 
came  out  of  it  o.  k.  Al  was  par- 
ticularly concerned  over  his  vocal 
chords  which  he  has  been  carefully 
oiling  up  for  the  opening  day  of 
the  baseball  season. 


After  a  particularly  busy  several 
months  in  matters  of  taking  over 
and  building  theatres,  Louis 
Schmukler  is  treating  himself  to  a 
two  weeks'  vacation. 

Rumor  has  it  that  Loew  Thea- 
tres, Inc.,  has  recently  acquired  the 
Eberson-built  atmospheric  theatre, 
the  Universal,  New  Utrecht  Ave- 
nue, Brooklyn.  The  Universal  has 
been  operated  by  Universal  Thea- 
tres since  its  opening  and  it  is 
claimed  to  be  the  first  house  of  its 
kind  to  have  been  built  in  this  ter- 
ritory. The  house  policy  is  vaude- 
ville and  pictures.  Loew  has  a 
house,  the  Boro  Park,  only  a  few 
blocks  away  from  the  Universal 
also  running  pictures  and  vaude- 
ville and  it  may  be  that  this  is  but 
another  one  of  the  reports  which 
somehow  gain  headway  along  the 
local  curb. 

The  De  Kalb  theatre,  De  Kalb 
Avenue,  Brooklyn,  is  again  present- 
ing a  Sunday  program  of  pictures 
and  vaudeville. 

Vincent  Fizzerotti,  owner  of  the 


Victory  theatre,  Thirteenth  Avenue 
and  74th  Street,  Brooklyn,  has  re- 
cently remodeled  this  house  into  a 
strictly  up-to-the-minute  playhouse. 
Mr.  Fizzerotti  is  the  holder  of  con- 
siderable property  in  the  neighbor- 
hood of  his  theatre. 

Overseating  conditions,  a  favorite 
topic  of  conversation  among  local 
exhibitors,  has  evidently  been  con- 
versed of  so  much  that  a  committee 
composed  of  T.  O.  C.  C.  men  will 
start  an  investigation. 

The  Mecca  theatre  property, 
which  includes  a  2,000  seat  house 
on  the  lower  East  Side  operated 
by  Steiner  and  Blinderman,  was  re- 
cently auctioned  off,  according  to 
report.  The  theatre  is  said  to  have 
not  been  directly  affected  by  the 
change. 

Harry  Crull  and  John  A.  Mat- 
thews are  the  managing  executives 
of  the  newly  opened  Stanley  State 
theatre,  Jersey  City.  Mr.  Crull  is 
the  cliief  and  is  also  in  charge  of  the 
Branford,  Newark. 


Minneapolis 


A NUMBER  of  business  men  on 
La  Salle  avenue.  Minneapolis, 
are  in  favor  of  changing  the  name 
of  that  avenue  to  Minnesota  avenue 
in  honor  of  the  new  Minnesota 
Theatre,  according  to  a  petition 
submitted  to  the  council  roads  and 
bridges  committee.  One  merchant 
said :  "The  name  should  be 
changed  of  only  to  pay  respect  to 
the  men  who  have  invested  $2,000,- 
000  in  Alinneapolis."  The  com- 
mittee is  to  hold  a  hearing  on  the 
proposed  change,  which  does  not 
seem  to  meet  with  the  approval  of 
the  newspapers. 

More  than  1,000  persons  attended 
the  ball  and  carnival  of  the  Mo- 
tion Picture  Theatre  Operators' 
Union  last  week  in  Alinneapolis. 
It  was  the  first  ball  held  by  the 
union  in  two  years.  David  May 
was  in  charge  of  the  arrangements. 


George  Sonstegard  has  been  suc- 
ceeded by  Lawrence  Reine  as  man- 
ager of  the  Brooten  Opera  House 
at  Brooten,  Minn. 

A  theatre  will  be  operated  in  the 
Eagle  theatre  building  at  Monte- 
video, Minn.,  by  the  McCarthy 
Bros.,  of  Fargo,  who  recently  pur- 
chased the  building. 

The  new  Moorhead  Theatre  at 
Moorhead,  Minn.,  will  be  man- 
aged by  W.  L.  Brown,  formerly 
manager  of  the  Lyceum  Theatre  in 
the  same  town. 

Hardy  Carlson  will  reopen  the 
Opera  House  at  Volin,  S.  D. 

Alva  L.  Brown,  formerly  of 
White,  W.  D.,  has  purchased  the 
Isis  Theatre  at  Deadwood,  S.  D., 
from  O.  E.  White.  The  Isis  will 
be  remodeled  and  redecorated  be- 
fore it  is  opened. 


The  W'apazo  Theatre  at  Faith, 
S.  D.,  has  been  sold  by  Mrs.  M.  G. 
Kelly  to  Robert  Redburn,  who  will 
take  possession  in  April. 

The  sales  department  of  Pathe  is 
now  headed  by  Phil  Reisman,  well- 
known  in  Minneapolis.  Reisman 
returned  to  the  city  for  the  opening 
of  the  new  Minnesota  Theatre  on 
March  24. 

During  the  past  few  weeks  two 
fires  have  damaged  Minnesota  the- 
atres. One  was  the  Scenic  The- 
atre at  Hastings,  Minn.,  which  was 
purchased  recently  by  Joe  Milnar. 
The  Heights  Theatre  at  Columbia 
Heights,  a  suburb  of  Minneapolis, 
was  damaged  to  the  extent  of  $15,- 
000  when  the  interior  was  swept  by 
fire.  The  pipe  organ  was  utterly 
destroyed. 

J.  W.  Dodge  opened  the  New 
Nile  Theatre  at  New  Ulm,  Minn., 


the  last  of  March.  The  theatre 
was  formerly  known  as  the  Grand. 

The  Liberty  Theatre  at  Hinck- 
ley, Minn.,  has  been  reopened  by 
the  owners. 

Recent  visitors  to  Minneapolis 
included  Ned  Depinet,  vice-presi- 
dent and  general  sales  manager  of 
First  National,  and  S.  W.  Hatch, 
western  divisional  sales  manager, 
and  C.  Maberry,  newly-appointed 
sales  manager  of  Columbia.  Mr. 
Maberry  announced  that  M.  E. 
Montgomery  is  to  join  the  local 
Columbia  force.  Montgomery  is 
well  known  in  the  territory,  as  he 
has  been  with  Pathe  for  some  time. 

The  sales  force  of  the  Minneapo- 
lis branch  of  Tiffany-Stahl  has 
been  joined  by  Tommy  Tucker,  who 
for  the  past  five  years  has  been  as- 
sociated with  Paramount  at  Sioux 
Falls. 


Cleveland 


EH.  BRAUER  has  resigned 
•  as  manager  of  the  Colum- 
bus Paramount  branch  office.  It 
is  rumored  that  Brauer  will 
shortly  announce  his  connection 
with  a  local  theatre  circuit.  Duke 
Clark  follows  Brauer  as  Colum- 
bus branch  manager.  Clark  was 
formerly  a  Paramount  special 
representative  in  the  Pittsburgh 
territory. 

Vincent  Ochs  received  a  nice 
Easter  present  from  Paramount 
when  he  was  promoted  from 
poster  clerk  to  manager  of  the 
ad  sales  department.    R.  W.  Ba- 


ker has  been  transferred  to  the 
local  ad  sales  department  from 
Albany. 

Harry  Brown,  managing  di- 
rector of  the  new  Ohio  theatre, 
Mansfield,  will  personally  super- 
vise the  new  Palace  theatre  in 
Lorain,  which  will  open-  about  the 
middle 'of  April.  Both  the  Ohio 
and  Palace  theatres  were  built  by 
the  Universal-Variety  Amusement 
Company  of  Cleveland. 

April  has  been  designated  as  "No 
Accident  Month"  by  the  Division 
of  Safety  of  the  Industrial  Com- 


mission of  Ohio.  Members  of  the 
M.  P.  T.  O.  of  Ohio  have  been 
asked  to  help  the  cause  along  by 
running  a  safety  slide  several  times 
a  week  during  April.  A  letter  to 
this  effect  has  gone  out  from  P.  J. 
Wood,  business  manager  of  the  as- 
sociation. 

William  Haynes,  manager  of  the 
Allen  theatre,  specialized  in  red 
headed  audiences  last  week. 

It  is  reported  that  negotiations 
are  under  way  to  present  the  "Fan- 
torn  Screen,"  recently  exhibited  in 
New  York  by  Metro-Goldwyn- 
Mayer    with   its   spectacle,  "The 


Trail  of  '98."  at  the  State  theatre, 
Cleveland.  Engineers  are  working 
out  details  incidental  to  bringing  it 
here. 

There's  a  big  rush  on  Vitaphone 
equipment  in  this  territory  ever 
since  Nat  Barach  put  his  mind  to 
selling  it.  Within  a  few  weeks  he 
has  closed  contracts  for  installation 
in  the  following  theatres  Palace, 
Lorain  ;  Madison,  Mansfield  ;  Pal- 
ace, Ashtabula;  Olympic,  Steuben- 
ville,  and  the  Ceramic,  East  Liver- 
pool. Barach  is  also  negotiating  for 
equipment  to  be  installed  in  the- 
atres in  Kent  and  Warren. 


April    7,  1928 


ll'.l 


Dallas 


THK  Old  Mill  has  just  completed 
redecorating  the  front  of  the 
theatre  and  adding  a  new  room  on 
the  second  floor  for  the  ladies.  A 
new  stairway  connecting  with  the 
balcony  has  been  built,  and  new 
hangings  purchased.  The  cost  of 
the  improvements  was  $8,000,  which 
in  addition  to  the  new  $25,000  or- 
gan which  has  just  been  installed. 
Organists  wil  be  George  Perfect, 
Dick  Richardson  and  Ruth  Clem. 

The  new  Showmen's  Recreation 
Club  is  rapidly  Hearing  completion 
and  will  be  "ship  shape"  for  the 
opening  Saturday  night.  The  club 
will  have  private  dining  booths,  a 
large  dance  floor,  a  billiard  room 
and  reading  and  reception  rooms. 
Many  features  are  on  the  bill  for 
the  opening  night. 

Word  has  been  received  that 
W  illiam  Carlisle  Johnson  of  New- 
York  will  wed  Gladys  Keck,  dancer 
in  "Take  the  Air,"  playing  at  the 


Waldorf  theatre.  Mr.  Johnson  was 
at  one  time  Texas  manager  for  Par- 
amount. 

Miss  Fannie  Leviuc,  secretary  to 
Mr.  Johnston,  manager  of  the  Fox 
Dallas  exchange,  was  married  Sun- 
day, March  25th,  to  Abe  Ornish. 
Miss  Levine  resigned  her  position 
after  nine  years  of  service  with  the 
Dallas  Fox  office  and  was  suc- 
ceeded by  her  sister,  Miss  Sadie 
Levine.  The  company  presented 
Miss  Levine  with  a  nice  check  in 
appreciation  of  her  long  and  effi- 
cient service. 

W.  E.  Calloway,  southern  di- 
visional sales  manager  for  First 
National,  has  left  Dallas  after  a 
five-day  visit. 

James  Cherry,  manager  of  the 
Melba,  is  making  a  trip  through 
the  smaller  towns  in  Texas  to  put 
over  the  campaign  on  Vitapbone. 

Jake  Elder  of  the  Publix  organi- 
zation is  in  Denver  assisting  in  the 


installation  of  the  Yitaphone  in  the 
Rialto  theatre. 

Jack  Chalman,  the  new  publicity 
man  for  the  Howard  theatre  at  At- 
lanta, Ga.,  was  in  Dallas  on  busi- 
ness the  past  week. 

L.  E.  Harrington,  manager  of 
the  local  F.  B.  O.  office,  is  making 
a  trip  to  Waco,  Galveston,  Houston 
and  other  points  on  business. 

The  Hall  Theatres  Co.  has  pur- 
chased the  Lyric  theatre  at  Runge, 
Texas,  and  the  Ken-Tex  and  Pal- 
ace theatres  at  Kennedy,  Texas, 
from  H.  G.  McNeese. 

Sam  Stokes,  manager  of  the 
Queen  theatre  and  Kings  Inn  the- 
atre, has  been  transferred  to  Sher- 
man, Texas.  Mr.  Stokes  has  man- 
aged these  two  Dallas  theatres  for 
the  R.  &  R.  Enterprises  for  several 
years,  and  will  now  have  charge 
of  the  R.  &  R.  Enterprises  at  Sher- 
man. 

Simon  Charninsky  has  just  re- 


turned from  a  five-day  business  trip 
to  St.  Louis. 

The  contract  for  a  $100,000  the- 
atre to  be  built  at  Big  Spring, 
Texas,  has  been  let  by  Yuell  Robb 
of  the  R.  &  R.  Enterprises  and 
work  will  start  at  once.  The  build- 
ing  will  be  four  stories  and  is  to 
be  completed  by  September  1st. 

Coleman,  Texas,  is  to  have  an 
$85,000  theatre  and  the  contract  has 
been  let  by  B.  C.  Howell  to  C.  D. 
Morton,  of  Ft.  Worth,  and  erection 
has  already  started. 

A.  M.  Wolf,  who  was  formerly 
with  Universal,  but  for  the  past 
few  weeks  has  represented  the  Na- 
tional Screen  Service  in  Texas,  has 
left  for  Milwaukee,  where  he  will 
again  lie  connected  with  Universal. 

Films  of  an  oil  tank  fire  "shot" 
by  W.  H.  Williams,  manager  of 
the  Palace  and  Idle  Hour  theatres 
at  Midland,  are  being  shown  in  a 
Paramount  News  reel. 


Des  Moines 


THE  Alamo  theatre  at  Pella,  la., 
is  again  operating  under  a 
change  of  management,  since  Chris 
Nelson,  who  formerly  had  the 
house,  bought  it  back  again  from 
Mr.  Huntsinger,  who  has  been  in 
charge  of  the  theatre  for  the  past 
several  months. 

A  new  theatre  opened  up  last 
week  at  Floris,  Iowa,  a  new  200- 
seat  house  which  has  been  named 
the  Palace.  Max  Heady,  who  owns 
the  new  theatre,  has  been  in  the  au- 
tomobile business  at  Floris  and  is 
new  making  his  first  venture  into 
the  picture  business. 

The  five-year-old  daughter  of 
Leo  Moore,  one  of^  the  best  known 
exhibitors  of  the  state,  is  critically 
ill.  Mastoid  trouble  is  threatened. 
Mr.  Moore  has  the  Ritz  and  Ma- 
jestic at  Centerville. 

A.  Pettit,  owner  of  the  Iowa  the- 
atre at  Winterset,  bought  a  new 
fireproof  film  cabinet  last  week. 


E.  J.  Tilton,  manager  for  First 
National,  has  been  ill  for  three 
days. 

Paramount's  team  won  games 
from  Universal  last  week  and  that 
puts  them  in  a  tie  with  First  Na- 
tional for  the  bowling  champion- 
ship. 

Jimmy  Winn,  manager  of  the 
Educational  exchange,  made  a  spe- 
cial business  trip  to  Omaha  last 
week. 

O.  H.  Garland,  who  has  been 
with  Pathe  for  the  past  five  years, 
is  now  traveling  for  Fox  films. 

The  Universal  office  in  Des 
Moines  is  in  second  place  in  the 
national  drive. 

Visitors  in  film  row  last  week 
were  O.  G.  Johnson  of  the  theatre 
at  Atlantic  and  Wolcott  and  Mor- 
ris of  Eldora  and  Eagle  Grove  as 
well  as  W.  A.  Graham,  the  new  ex- 
hibitor at  Knoxvillc. 


F.  O.  Wallace,  cashier  of  the 
Universal  office,  was  at  Gilmore 
City  last  week,  called  there  by  the 
death  of  his  father. 

Jake  Cohen,  exhibitor  at  Ot- 
tumwa,  Iowa,  was  at  the  First  Na- 
tional office,  setting  pictures  in  and 
out  last  week. 

W.  E.  Ran  ford,  manager  for  the 
Metro-Goldwyn-Mayer  office,  was 
another  one  to  have  a  battle  with 
the  "flu."   He  is  better  now. 

George  Bronson  of  Tabor,  la., 
gave  a  very  successful  l>enefit  show 
for  the  Robin  fund  last  week. 

W.  A.  Steffes,  president  of  the 
Northwest  States  Theatre  Own- 
ers, and  Dr.  Shallenberger,  of  New 
York  City,  were  visitors  in  Des 
Moines  last  week. 

Ireton,  Iowa,  has  banned  the  Sun- 
day shows.  The  city  council  passed 
a  special  ordinance,  imposing  the 
Blue  I^aws. 


The  litigation  which  has  tied  up 
the  lots  being  purchased  by  the 
Circle  Amusement  Company  at  Ne- 
vada, Iowa,  for  a  new  $48,000 
house  there,  has  been  successfully 
adjusted. 

A  referendum  on  the  Sunday 
movie  question  in  Ames  is  ex- 
pected as  one  of  the  first  acts  of 
the  newly  elected  city  council. 

Sunday  movies  were  abolished  by 
the  council  six  years  ago  following 
a  referendum  vote  and  a  bitterly 
contested  city  election.  The  the- 
atres had  been  permitted  to  remain 
open  on  Sundays  during  the  war 
time. 

Other  Iowa  theatre  owners  are 
taking  a  great  interest  in  the 
spring  election  and  look  for  the 
winning  out  of  more  liberal  town 
councils.  At  Montezuma  and  Gory- 
don  a  more  favorable  attitude  is 
expected  from  the  new  councils. 


Canada 


OTTAWA,  the  Canadian  Capi- 
tal, has  had  a  week  of  casual- 
ties. Ray  Tubman,  manager  of  the 
Regent  and  Imperial  Theatres,  suf- 
fered injuries  to  his  foot  when  a 
concert  grand  piano  fell  on  him 
while  it  was  being  moved  at  the 
Regent  Theatre. 

J.  M.  Franklin,  manager  of  B.  F. 
Keith's  Theatre.  Ottawa,  was 
greatly  disturbed  when  Mitchell,  his 
14-year-old  son,  fell  at  the  Y.  M. 
C.  A.  on  March  26.  breaking  his 
left  arm.  Master  Franklin  is  one  of 
the  most  talented  juvenile  pianists 
in  Ottawa. 

The  death  occurred  very  sud- 


denly of  Julius  Hillas,  prominent 
member  of  the  Galvin  Theatre  or- 
chestra, Ottawa,  from  acute  indi- 
gestion. Mr.  Hillas  was  the  band- 
master of  the  38th  Battalion  of  the 
Canadian  Corps  during  the  war. 
He  was  born  in  England  and  ar- 
rived in  Canada  in  1912. 

Following  the  custom  of  many 
years,  the  moving  picture  theatres 
of  Hull,  Quebec,  were  closed  all 
day  Good  Friday,  April  6,  in  recog- 
nition of  the  religious  significance 
of  the  day.  This  is  the  only  day  of 
the  year  on  which  the  Hull  thea- 
tres are  dark. 

Two  costly  and  handsome  sport 


trophies  have  been  adorning  the 
office  of  J.  M.  Franklin,  manager 
of  B.  F.  Keith's  Theatre.  Ottawa. 
One  is  the  Keith-Albee  Cup,  em- 
blematic of  the  championship  of  the 
Big  Four  Hockey  League,  which  is 
to  be  presented  shortly  at  a  smart 
banquet  at  the  Chaudiere  Golf 
Club.  The  other  is  the  Keith-Albee 
Cup,  which  is  the  prize  of  the 
Ottawa  Theatre  Employes  Bowling 
League,  in  which  representatives  of 
the  local  theatres  have  been  compet- 
ing all  winter. 

The  Canada  Theatre  Supply 
Company.  12  Mayor  Street.  Mon- 
treal, has  announced  that  it  has  re- 


sumed the  distribution  in  Canada  of 
theatre  accessories  after  being  out 
of  this  department  of  the  theatre 
equipment  business  for  the  past  two 
years.  R.  B.  Burko  is  the  general 
manager  of  the  Canada  Theatre 
Supply  Company. 

During  a  visit  in  Saskatoon, 
Sask.,  H.  M.  Thomas  of  Toronto. 
Western  Division  manager  of 
Famous  Players  Canadian  Corp., 
announced  that  the  plans  for  a 
handsome  atmospheric  theatre,  to 
be  built  in  Saskatoon  by  the  com- 
pany, had  been  completed  in  Chi- 
cago. The  cost,  with  the  site,  will 
be  $300,000. 


1162 


.1/  o  ti  o  n    P  i  c  t  it  r  c    X  e  w  s 


Kansas  City 


THE  Kansas  State  Censor 
Board  sat  reviewing  films 
Monday  in  the  usual  manner.  Sud- 
denly a  blaze  broke  from  the  pro- 
jection room.  One-half  reel  of  a 
picture  was  destroyed  and  Charles 
O.  Smith,  operator,  was  burned 
about  the  hands  and  arms,  his  quick 
work  in  breaking  the  film  saving  a 
greater  loss.  Dense  smoke  filled 
the  room  and  forced  the  board  to 
discontinue  its  work  several  hours. 
Theatre  men,  inclined  to  mix  a  bit 
of  irony  with  the  incident,  are  sug- 
gesting that  it  must  have  been  a 
"hot"  film. 

A  Kansas  City  newspaper  re- 
porter, looking  about  for  something 
unusual,  discovered  the  other  day 
that  the  auditorium  of  the  old  Au- 
ditorium theatre,  Kansas  City, 
which  had  its  formal  opening  in 
1887  and  which  has  been  everything 
since  that  time  from  movies  to 
"heavy"  drama,  was  now  being 
used  as  a  stage  manufacturing 
equipment  plant. 


Thieves  who  hid  themselves  in 
the  Pantages  theatre,  Kansas  City, 
Tuesday  night  and  waited  until 
after  the  house  was  deserted,  broke 
in  the  theatre's  vault  and  escaped 
with  $1,080.  The  only  trace  left 
was  an  empty  cash  box  hidden  in 
a  dressing  room  on  the  second  floor, 
Ix>uie  Charninsky,  manager,  said. 

Exhibitors  in  Western  Missouri 
and  Kansas  have  been  advised  by 
R.  R.  Biechele,  president  of  the  M. 
P.  T.  O.  Kansas-Missouri,  to  pay 
their  music  tax  promptly  and  thus 
avoid  extra  assessments. 

The  annual  Xansas  City  Film 
Board  of  Trade  golf  tournament 
has  been  set  for  April  16  at  the 
Excelsior  Springs,  Mo.,  Golf  Club, 
Tom  Byerle,  assistant  manager  of 
the  First  National  exchange,  an- 
nounced. The  event  annually  at- 
tracts virtually  the  whole  personnel 
of  Kansas  City's  film  row  golfers 
and  this  year  is  expected  to  be  no 
exception.    An  entry  fee  of  $5.00 


should  be  mailed  to  Mr.  Byerle,  the 
entry  fee  to  include  green  fees  and 
the  luncheon  which  follows  the 
tournament. 

The  M.  P.  T.  O.  Kansas-Mis- 
souri membership  drive  has  been 
extended  until  June  1,  R.  R.  Bie- 
chele, president,  announced.  Prizes 
are  being  offered  film  salesmen  who 
obtain  the  most  new  exhibitor 
members. 

The  heating  contract  for  the  new 
Uptown  theatre  in  Wichita,  Kans., 
has  been  awarded  to  the  American 
Cornice  Works  of  Wichita,  follow- 
ing a  meeting  of  the  directors  of 
the  theatre,  who  also  decided  that 
Wichita  brick  would  be  used  in 
constructing  the  front  of  the  house. 

W.  C.  Sears,  of  Kansas  City,  has 
been  named  as  manager  of  the 
Strand,  Casino  and  Odeon  theatres, 
Marshalltown,  Iowa,  for  Univer- 
sal. 

George  Shilkett,  exhibitor  of 
Joplin,  Mo. ;  A.  A.  Showelberger, 


Warner  Bros.,  home  office  repre- 
sentative ;  Max  Roth,  home  office 
representative  for  Fox ;  Carol 
Trowbridge,  representative  for 
Douglas  Fairbanks ;  Budd  Rogers, 
film  star  who  lives  at  Olathe,  Kans., 
and  L.  P.  Langford,  specialist  for 
the  National  Theatre  and  Supply 
Company,  were  Kansas  City  visit- 
ors this  week. 

A  900-seat  theatre  is  being  con- 
templated for  North  Kansas  City, 
Mo.,  it  is  said. 

Fire  badly  damaged  the  Elite 
theatre,  Baxter  Springs,  Mo.,  Mon- 
day, it  was  reported. 

W.  R.  Rowell,  manager  of  the 
El  Dorado  theatre,  El  Dorado, 
Kans.  celebrated  his  twentieth  year 
in  the  show  business  last  week.  In 
1908  Mr.  Rowell  opened  the  Gem 
theatre  in  El  Dorado,  the  first 
movie  show  in  town  at  that  time 
and  one  of  the  few  in  the  state. 
He  now  is  managing  the  El  Do- 
rado for  Universal. 


Denver 


JF.  SHEA,  F.  B.  O.  district 
•  manager,  spent  a  few  days 
visiting  Sid  Weisbaum,  local 
branch  manager,  recently. 

Helen  Osborne,  a  newcomer 
among  exhibitors,  has  opened  the 
Riant  theatre  at  18th  and  Curtis 
streets,  Denver.  The  Riant  has  been 
closed  for  over  a  year. 

The  Denver  theatre,  commencing 
this  week,  will  change  their  pro- 
grams on  Thursday  instead  of  Sat- 
urday, starting  March  29,  1928. 

J.  T.  Sheffield,  owner  of  Colum- 
bia exchanges  in  Salt  Lake  City 
and  Denver,  returned  to  Denver 
last  week,  after  a  two  weeks  visit 
with  his  branch  office  in  Salt  Lake 
City. 

E.  J.  Drucker,  manager  of  the 


local  Deluxe  Feature  Film  Ex- 
change, returned  last  Friday  after 
a  three  weeks  visit  with  New  Mex- 
ico exhibitors. 

G.  E.  Hoover,  manager  of  the 
Electric  theatre  of  Haigler,  Neb., 
for  M.  W.  A.  Lodge  of  that  city, 
spent  two  days  in  Denver  this  week. 

Tom  Mix  is  the  center  of  attrac- 
tion here  now.  All  the  kids  in 
town  are  visiting  the  Orpheum  the- 
atre, where  he  is  making  a  per- 
sonal appearance. 

Hal  Elias,  local  M-G-M  ex- 
ploiter, is  leaving  the  Denver  dis- 
trict to  go  to  Portland  and  Seattle. 

Fred  C.  Quimby,  short  subject 
sales  manager  for  M-G-M,  was  a 
Denver  visitor  last  Wednesday  aft- 
ernoon and  evening,  March  28th. 


The  Yates  theatre  of  Denver  is 
being  reopened  by  Richard  A. 
Preuss  and  M.  McEahern.  Mr. 
Preuss  is  the  former  owner  of  the 
Arvada  theatre  of  Arvada,  Colo., 
and  Mr.  McEahern  is  the  owner  of 
the  Yates  theatre  property.  The 
Yates  has  been  closed  for  a  few 
months. 

Hugh  Braly,  Paramount  branch 
manager  in  Denver,  spent  several 
days  last  week  visiting  Western 
Nebraska  exhibitors.  He  was  ac- 
companied back  to  Denver  by  Wm. 
Ostenberg,  Jr.,  of  Scottsbluff. 

J.  J.  Harrington,  First  National 
salesman,  formerly  of  the  Salt 
Lake  and  Butte  territories,  is  in 
Denver  now,  associated  with  the 
local  First  National  office  here.  He 


has  been  assigned  to  the  Wyoming 
and  northern  districts. 

S.  B.  Rahn,  Tiffany-Stahl  branch 
manager  here,  arrived  back  from 
Newcastle,  Nebr.,  last  Monday, 
where  he  attended  the  funeral  of 
his  mother,  Mrs.  G.  D.  Rahn. 

O.  E.  Davis  has  purchased  the 
Isis  theatre  of  Deadwood,  S.  D., 
from  A.  L.  Brown.  Mr.  Davis  is 
now  in  possession. 

Harry  Lustig,  district  manager 
for  Warner  Bros.,  spent  a  few  days 
in  Denver  last  week,  visiting  Chas. 
R.  Gilmour,  local  branch  manager. 

L.  L.  Savage,  head  booker  for 
Pathe,  spent  a  week  with  the  local 
Pathe  branch  office  recently.  He 
came  to  Denver  from  Salt  Lake 
City  and  left  for  Butte,  Mont. 


South  East 


THE  Amuzu  Theatre,  pioneer 
among  Winston  -  Salem's 
amusement  houses,  will  close  its 
doors  Saturday  night,  March  31st, 
to  open  again  the  morning  of  April 
7th,  as  a  completely  remodeled 
house,  according  .to  A.  F.  Sams, 
Jr.,  general  manager  of  the  Pied- 
mont Amusement  Company.  More 
than  $10,000  will  be  sent  during  the 
five  days  to  "dress  up"  the  theatre. 

J.  E.  Mobley  has  recently  taken 
over  the  Palace  Theatre,  Johnson, 
S.  C,  from  E.  M.  Mobley. 

Dick  Early,  of  the  Strand  The- 
ater, Tryon,  N.  C,  was  in  Char- 
lotte last  Wednesday. 

Mr.  and  Mrs.  Walter  Griffith, 
of  the  Horlacher  Delivery  Service, 


left  last  Wednesday  for  a  trip  to 
Philadelphia. 

Among  visitors  in  Charlotte  last 
week  were  H.  J.  Paradis,  of  Wil- 
son, N.  C. ;  J.  E.  Paradis,  of  the 
Temple  Theatre,  Sanford,  N.  C. ; 
T.  L.  Lucas,  of  the  Savo"  Theatre, 
Maxton,  N.  C. ;  E.  L.  Hearne,  of 
the  Alameda  Theatre,  Albemarle, 
N.  C. ;  U.  K.  Rice,  of  the  Colonial 
Theatre,  Winston-Salem,  N.  C. ; 
A.  H.  Yeomans,  of  the  Rex  The- 
atre, Sumter,  S.  C. ;  J.  R.  Teague, 
of  Stevenson  Theatres,  Inc.,  Hen- 
derson, N.  C. ;  C.  A.  Peeler,  of 
Lenoir,  N.  C. ;  D.  Holt,  of  the 
Troy  Theatre,  Troy,  N.  C. ;  D.  M. 
Eaves,  of  Union,  S.  C. 

Owing  to  two  cases  of  scarlet 
fever  at  Hawesville,  Ky.,  the  Han- 


cock County  Board  of  Health  has 
ordered  closed  all  of  the  schools, 
churches  and  theatres  until  further 
notice. 

The  Lyric  Theatre,  Louisville, 
formerly  operated  by  Mrs.  F.  W. 
Cross,  has  been  taken  over  by  the 
Fourth  Avenue  Amusement  Com- 
pany. 

The  Aristo  Theatre,  Louisville, 
formerly  operated  by  the  Douglas 
Amusement  Company,  has  been 
taken  over  by  E.  W.  Stone. 

The  Weeksbury  Theatre,  Weeks- 
bury,  Ky.,  will  be  taken  over  by 
the  Elkhorn  Piney  Coal  Mining 
Company,  effective  May  1.  The 
theatre  was  formerly  occupied  by 
C.  H.  Smith. 


A  new  theatre  is  to  be  opened 
April  1  at  Paducah,  Ky.,  by  Loop 
Theatres,  Inc.  It  will  be  under 
management  of  R.  O.  Dewees. 
The  policy  will  be  pictures  and 
vaudeville.  The  house  seats  ap- 
proximately 700. 

The  Temple  Theatre,  Louisville, 
has  changed  its  admission  price 
from  50  cents  to  25  cents. 

The  Star  Theatre,  Greasy  Creek, 
Ky.,  has  closed  permanently. 

John  P.  Masters,  manager 
Princess  Theatre,  Bowling  Green, 
Ky.,  and  wife,  spent  several  days 
in  Louisville  last  week. 

Mrs.  John  Long,  wife  of  the 
owner  of  the  Temple  Theatre, 
Earlington,  Ky.,  was  a  visitor  in 
Lexington  and  Louisville  last  week. 


April    7 ,    19  28 


1163 


St,  Louis 


ST.  LOUIS  screen  stocks  closed 
on  the  St.  Louis  Stock  Ex- 
change March  31  as  follows:  St. 
Louis  Amusement  $36  asked.  One 
year  ago  $45.  Skouras  A,  $37.50 
bid  and  $40  asked.  One  year  ago 
$42.25. 

Harry  Weiss,  former  manager 
for  First  National  Pictures  in  the 
St.  Louis  territory,  has  taken  over 
the  manager's  desk  at  the  local 
F  B  O  office.  He  succeeds  Jimmy 
Shea,  who,  in  turn,  has  accepted  a 
position  on  the  sales  staff  of  United 
Artists. 

Manny  Gottlieb,  who  resigned  as 
manager  here  for  Universal  a  few 
weeks  ago,  is  the  new  manager  at 
the  United  Artists  office. 

Tom  Reed,  of  Duquoin,  111.,  has 
returned  from  the  New  Orleans 
races.  He  had  a  pleasant  time  in 
the  Crescent  City. 

St.  Louis  film  men  and  exhibitors 
of  the  territory  who  remember  Lou 
Hess,  one-time  manager  here  for 
Universal  Pictures,  as  a  good  sales- 
man and  an  admittedly  "square- 
shooter,"  will  admit  that  he  was 


never  better  at  talking  in  a  convinc- 
ing away  than  during  a  recent  eve- 
ning in  Cleveland,  O.,  when  lie  un- 
wittingly strolled  into  a  district  of 
the  Forest  City  that  does  not  rate 
so  high  as  a  residential  section. 

Walking  away  from  the  bright 
lights  of  the  first-run  section,  Hess 
suddenly  realized  that  he  was  in  a 
territory  that  reminded  him  of 
Cicero,  111.  Experience  and  instinct 
told  him  that  precaution  was  a 
necessary  adjunct  at  that  particular 
moment,  so  he  began  to  hide  his 
jewelry  and  other  valuables.  Soon 
he  noticed  a  big  hooligan  dogging 
his  footsteps  and  at  a  particularly 
dark  spot  the  chap  was  alongside. 

"What's  the  time  bo?"  asked  the 
other. 

Hess,  believing  that  the  zero 
moment  was  at  hand,  began  to  do 
his  stuff. 

Quickly  he  explained  that  he 
didn't  have  a  watch ;  that  he  was 
a  poor  clerk  out  of  a  job,  who  had 
lost  his  former  position  after  spend- 
ing all  surplus  funds  for  clothes  to 
make  a  good  showing,  and  that  a 


sick  wife  and  a  large  family  were 
at  home  waiting  for  him  to  brine: 
in  the  bacon  or  whatever  it  is  that 
household  heads  are  supposed  to 
bring  home  besides  buns. 

And,  as  we  said  before,  Hess  has 
always  been  a  good  salesman.  He 
was  never  better. 

Reaching  into  his  pocket  the 
hooligan  pulled  out  a  dollar  bill. 

"Here,  buddy,  take  this,  you  need 
it  more  than  I  do,"  and  turning  he 
walked  quickly  away  in  search  of 
more  profitable  fields. 

Hess  lost  no  time  in  getting  out 
of  that  district.  The  law  of  aver- 
ages were  against  a  second  success- 
ful sales  of  that  particular  kind 
that  particular  night.  At  least 
that's  the  way  we  heard  the  story 
of  the;  Film  Salesman  and  the 
Bandit  in  Cleveland. 

Sam  Taylor,  of  the  Opera  House. 
O'Fallon,  111.,  has  organized  a 
quartette  and  is  now  on  tour  of 
Southern  Illinois  towns. 

Contracts  were  awarded  last 
week  for  the  construction  of  the 
new  Sanger  Amusement  Company 


house,  at  Main  and  West  Avenue 
in  El  Dorado,  Ark.  Gaui?er  Kors- 
mo,  Memphis,  Tenn.,  has  the  gen- 
eral contract. 

W.  W.  Henderson  plans  a  300- 
scat  house  for  Cullendale,  Ark. 

Al  D.  Dunn  will  build  a  one-story 
theatre  in  Hampton,  Ark.  It  will 
cost  about  $10,000,  and  cover  a 
plot  40  by  125  feet. 

Harold  O'Brien  is  the  new 
booker  at  the  local  Universal  office. 

Gus  Kerasotas,  the  well-known 
Springfield,  111.,  theatre  owner,  has 
gone  to  Hot  Springs,  Ark.,  to  take 
the  baths.  His  health  has  not  been 
so  good  in  recent  months. 

Joe  Hewitt,  of  Robinson,  111.,  and 
Ted  Yemm,  of  Duquoin,  111.,  were 
among  the  visitors  to  Picture  Row 
during  the  week.  Another  caller 
to  our  fair  community  was  Terry 
Turner,  who  is  head  of  publicity 
for  the  Loew  Circuit. 

C.  L.  Henry,  of  Glen  Carbon,. 
111.,  gave  a  benefit  picture  show  and 
netted  $82  for  the  special  fund 
raised  by  the  St.  Louis  Star  for  the 
relief  of  the  striking  coal  miners. 


Salt  Lake  City 


ANEW  manager  has  been  ap- 
pointed at  the  local  Warner 
Brothers'  exchange  in  the  person  of 
Wayne  Ball,  who  comes  to  this  city 
from  Denver  where  he  has  been 
Assistant  Manager  for  Warner 
Brothers  for  the  past  four  years. 

Mrs.  Nell  Schreiber  of  the 
Rialto  Theatre  at  St.  Anthony, 
Idaho,  is  enroutc  home  from  a 
pleasure  trip  into  California,  it  is 
reported. 

George  Murray  of  the  Maple- 
ton  Theatre  at  Mapleton,  Utah,  re- 
cently visited  exchange  managers 
of  this  city. 

Manager  L.  <T.  Wingham  of  the 
local  Metro-Goldwyn-Mayer  ex- 
change in  this  city,  returned  a  short 
time  ago  from  the  Montana  section. 

Fred  C.  Quimby,  general  sales 
manager  of  the  short  subject  de- 
partment for  Metro-Goldwyn- 
Mayer,  was  recently  in  this  city  for 
a  few  days. 


All  of  the  sales  representatives 
out  of  the  Metro-Goldwyn-Mayer 
exchange  here  are  at  present  work- 
ing in  their  respective  territories. 

Manager  Tony  Hartford  of  the 
Universal  office  in  this  city  has  left 
again  for  the  territory  after  spend- 
ing a  couple  of  days  in  the  exchange 
here. 

Mr.  and  Mrs.  H.  A.  Albright  of 
the  Associated  Theatres,  Inc.,  in 
Los  Angeles,  passed  through  this 
city  on  a  pleasure  trip  of  about  ten 
days. 

Barney  Shooker,  who  with  Able 
Davis,  well  known  film  man  in  this 
country,  is  opening  up  a  new  ex- 
change in  this  city,  to  be  known  as 
the  Atlas  exchange,  is  visiting  Salt 
Lake  for  a  few  days. 

E.  M.  Gibson,  manager  of  the 
Tiffany  office  in  this  city,  is  at  the 
present  writing  making  Northern 
Utah. 


Mr.  and  Mrs.  Edwin  Bluck  of  the 
Durango  Theatre  of  Durango, 
Colorado,  are  in  this  city  visiting 
with  their  son  Ross  Bluck  who  is 
booker  at  the  local  F  B  O  exchange. 
A  new  theatre  is  being  constructed 
at  Durango  by  Bluck,  to  be  ready 
for  opening  by  June  1st. 

Manager  Fred  Lind,  who  is  in 
from  the  Southern  Utah  section,  an- 
nounces that  F  B  O  is  installing  a 
shipping  point  at  Butte,  Montana, 
with  Sam  Kaminsky,  formerly  con- 
nected with  F  B  O  at  Denver,  in 
charge. 

A  change  has  recently  been  made 
at  the  local  United  Artists  ex- 
change, it  is  stated  here.  Joe  Mad- 
sen,  who  has  been  office  manager 
for  some  time  lias  now  gone  out 
on  the  road  for  this  organization 
and  C.  H.  Snyder,  who  was  for- 
merly a  sales  representative  in  this 
territory  for  United  Artists,  has 
been  appointed  office  manager. 


George  Lindsey  of  the  Star  the- 
atre at  Eureka,  and  Payson,  Utah, 
recently  spent  some  time  at  the 
local  Film  Mart  this  week  as  is 
George  Smith  of  the  Rialto  and 
Gem  theatres  of  Magna,  Utah. 

Ben  F.  Rosenberg,  District  Man- 
ager for  Fox,  was  in  this  city  for 
a  few  days  enroute  to  Los  Angeles. 

O.  Wog,  local  manager  for 
Paramount  Famous-Lasky  organi- 
zation in  this  city,  recently  left  for 
a  sales  trip  into  Montana  territory. 

Manager  W.  F.  Gordon  of  the 
Associated  First  National  exchange 
here  is  in  Great  Falls  and  Missoula 
at  present. 

Harmon  and  Louis  Peery  of  the 
Egyptian  and  Ogden  theatres  of 
Ogden,  Utah,  were  among  recent 
exhibitor  visitors  here. 

A.  L.  Stallings,  exhibitor  visitor 
who  operates  a  circuit  of  theatres 
in  Southern  Utah,  was  in  booking 
some  of  the  latest  offerings. 


San  Francisco 


STARTING  March  24  and  con- 
tinuing all  last  week,  the 
Golden  Gate  Theatre  celebrated  its 
sixth  anniversary. 

B.  F.  Shearer  dropped  in  town 
last  week  for  a  conference  with  his 
local  representative,  Charles  Feld- 
man. 

Henry  Heber,  of  Sacramento, 
operating  the  Sequoia  and  New 
Mission  Theatres,  opened  the  New 
Mission  Theatre  March  2d  and  had 
a  very  successful  opening. 

James   Beatty,   of   the  Liberty 


Amusement  Co.,  Inc.,  has  pur- 
chased complete  booth  and  stage 
equipment  for  the  new  Tokay  The- 
atre, Lodi,  Cal. 

The  secretary  of  San  Francisco 
Film  Exchange  Board  of  Trade  is 
holding  a  Bookers'  Meeting  once 
every  month.  This  was  instigated 
for  the  benefit  of  the  bookers  in 
order  to  discuss  the  problems  of 
booking  and  the  uniform  contract. 
The  meetings  are  interesting  and 
helpful  and  are  well  attended. 

Since  the  opening  of  the  West- 


ern Exchanges  of  Columbia  last 
September  there  has  been  a  friend- 
ly contest  between  the  exchanges 
as  to  which  one  would  be  in  first 
place  throughout  the  1927-28  sea- 
son. A  bulletin  is  published  weekly 
advising  the  exchanges  as  to  their 
standing.  The  San  Francisco  of- 
fice has  been  in  first  place  since 
November. 

The  Conley  Bros.,  of  Clovis  and 
Reedley,  were  recent  visitors  and 
purchased  some  new  equipment. 

P.  Partridge  and  his  local  Para- 


mount co-workers  are  looking 
forward  to  May  14th,  which  is  the 
opening  date  of  the  Paramount 
Convention,  which  will  be  held  at 
the  Palace  Hotel. 

I.  F.  Morris,  of  the  Alhambra 
Theatre,  Sacramento,  is  now  run- 
ning the  Movietone,  and  has  just 
purchased  two  new  Simplex  pro- 
jectors. 

The  new  State  Theatre,  Oroville, 
operated  bv  T&D,  opened  March 
20th. 


1164 


Motion    Picture  News 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 

(S.  Ft.  indicates  Slate  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


Feature 

Annie  Laurie  

Back  to  God's  Country . 
Barbed  Wire  


Big  Parade,  The  

Blackjack   

Border  Cavalier,  The . 

Born  to  Battle  

Boy  of  the  Streets .  .  . 


By  Whose  Hand? . 
Camille  


Cancelled  Debt,  The  

Cat  and  the  Canary,  The. 


Chang  (Jungle  Film)  

Clancy's  Kosher  Wedding 


Cruise  of  the  Helion,  The. 

Drop  Kick,  The  

First  Auto,  The  


Aug.  26 
Sept.  30 
.  Sept.  30 


Flying  U  Ranch,  The . 

Foreign  Devils  

Gay  Retreat,  The  


Girl  From  Gay  Paree,  The  . 

Girl  From  Rio,  The  

Honor  First  (Re-issue) 

In  a  Moment  of  Temptation 


Isle  of  Forgotten  Women . 

Jaws  of  Steel  

Joy  Girl,  The  

Life  of  Riley,  The  


Lone  Eagle,  The . 
Loves  of  Carmen . 


Mojave  Kid,  The.  . 

Nevada  

Old  San  Francisco. 

One  Round  Hogan . 


One  Woman  to  Another . . 

Out  All  Night  

Out  of  the  Past  , 

Painted  Ponies  

Prince  of  the  Plains  

Racing  Romeo,  The  

Ragtime  


Red  Raiders,  The  

Road  to  Romance,  The . 

Sailor's  Sweetheart,  A . 
Sally  in  Our  Alley  


Slightly  Dsed  

Smile,  Brother,  Smile . 


Soda  Water  Cowboy,  The. 

Stark  Love  

Swim,  Girl,  Swim  


Tell  It  to  Sweeney . 


Three  Miles  Up ... . 
Two  Girls  Wanted . . 
We're  All  Gamblers . 


SEPTEMBER 

Players  Distributed  by         Length  Reviewed 

L.  Gish-N.  Kerry  ...  M-G-M  8730  feet    May  11 

R.  Adoree-R.  Frazer.  .Universal  6751  feet    July  2t 

P.  Negri-C.  Brook-E. 

Hanson  Paramount   6951  feet 

Gilbert-Adoree-Dane. M-G-M  11619  feet.  Nov.  28,  '26 

B.Jones-B.Bennett.  .Fox  4777  feet.  .Mar.  3 

Fred  Humes  Universal  4427  feet  .... 

Bill  Cody  Pathe  4875  feet  

J.  Walker-M.  Ben- 

nett-B.  Francisco.  .Rayart  (S.  R.)  6059  feet.. 

R.  Cortez-E.  Gilbert..  Columbia  6432  feet   Jan.  7 

N.  Talmadge-A.  B. 

Francis-G.  Roland. First  National        .  .  8692  feet.  May  6 

R.  Lease-C.  Stevens  .Sterling  Pict  (S.R.).  .  b200  feet  

L.  La  Plante-F.  Stan- 

ley-C.    H  a  1  e  -  T. 

Marshall-G.  AstorUniversal  7790  feet.  .May  20 

Special  Cast  Paramount  6536  feet.  .May  IS 

G.  Sidney-M.  Gordon- 

S.  Lynn-R.  Lease- 

W.  Armstrong  FBO  5701  feet 

E.  Murphy-D.  Keith- 
T.  Santschi   Rayart  (S.  R.)  6089  feet 

R.    Barthelmess  -  D. 

Revier-B.  Kent  First  National  6819  feet 

B.  Oldfield-P.  R.  Mil- 
ler-R.  Simpson ....  Warner  Bros  6767  feet .  .  July  8 

Tyler-N.  Lane  F.  B.  0  4924  feet  

T.  McCoy-C.Windsor  M-G-M  4658  feet  

G.  Cameron-S.  Cohen- 

T.  McNamara  Fox  5624  feet .  .  Sept.  23 

Sherman-Bedford- 

McGregor-Blythe-.Tiffany-Stahl  5233  feet.  .Sept.  23 

Carme)  Myers  Lumas  6990  feet  

J.  Gilbert-R.  Adoree.Fox  4861  feet  

C.  Stevens-C.  Keefe- 
K.  Guard-G.  With- 
ers F.  B.  0   6000  feet.  Nov.  11 

Tearle-Sebastian-A. 
Calhoun-G.  Gow- 

land  Columbia  5645  feet 

Rin-Tin-Tin-H.  Fer- 
guson-J.  Robards  .  .Warner  Bros  5569  "eet 

O.  Borden-N.  Hamil- 

ton-M.  Dressier . . .  Fox  6162  feet .  .  Sept.  23 

C.  Murray-G.  Sidney- 

S.  Hardy-J.  Marlowe. First  National  6712  feet . 

R.  Keane-B.  Kent .  . .  Universal  6862  feet 

Del  Rio-McLaglen-D. 

Alvarado  Fox   8638  feet . 

B.jSteele-L.  Gilmore .  F.  B.  O   4924  feet 

G.  Cooper-T.  Todd .  .  Paramount  6258  feet . 

D.  Costel!o-C.  E.  Mack- 
W.  Oland  Warner  Bros  7961  feet. 

M.  Blue-J.  J.  Jeff  ries- 
L.  Hyams  Warner  Bros  6375  feet . .  Oct.  7 

F.  Vidor-Von  Eltz. . ..Paramount  4551  feet    Sept.  SO 

R.Denny-M.Nixon.  Universal  6170  feet.  .Oct.  7 

R.  Frazer-M.  Harris.  .Peerless  Pict.  (S.  R.).6701  feet  

H.  Gibson-E.  Claire. .  Universal  ,  . . .  6415  feet . .  Aug.  5 

Tex  Maynard  Rayart  (S.  R.)  4134  feet  

"Red"  Grange-J.  Ral- 

ston-T.  Friganza.  ..F.  B.  0   6992  feet.  .Dec.  16 

J.  Bowers-M.  de  la 

Motte  First  Division  (S.  R.) .  6700  feet 

K.  Maynard- A.  Drew. First  National  6214  feet 

R.  Novarro-M.  Day- 

R.  D.  D'Arcy  M-G-M  6544  feet 

L.  Fazenda-C.  Cook.  .Warner  Bros  5686  feet 

S.  Mason-A.  B.  Fran- 

cis-R.  Arlen  Columbia  5892  feet  

M.  McAvoy-C.  Nagel- 

R.  Agnew  Warner  Bros  6412  feet .  Sept.  30 

J.  Mulhall-D.  Mac- 

fcaill  First  National  6669  feet .  Sept.  9 

Wally  Wales  Pathe  4546  feet .  .  Nov.  4 

Special  Cast  Paramount   6203  feet.  .Mar.  11  '27 

B.  Daniels-G.  Ederle- 

J.  Hall  Paramount  6124  feet. 

Conklin-Bancroft- 

Hill-Luden  Paramount  6006  feet . 

Al  Wilson-E.  Clair... Universal  4136  feet. 

T.  Gaynor-G.  Tryon..Fox  6293  feet. 

Meighan-M.  Miflner .Paramount  6935  feet. 


Distributed  by         Length  Reviewed 


.Jan.  21 
.  Sept.  30 


.Sept.  16 


.Oct. 
.Aug. 
Oct. 


.July  8 


.  Sept. 
.Dec. 


Jan.  21 
Oct.  14 


.  Sept.  16 

Oct.  28 
.June  10 
Oct.  7 


Feature 


OCTOBER 

Players  Distributed  by 


Length  Reviewed 


American  Beauty  B.  Dove-L.  Hugbes- 

V.  L.  Corbin  First  National  6333  f  eet . .  Oct.  21 

Angel  ol  Broadway,  The  . . L.  Joy-V.  Varconi  Pathe-De  Mille  6656  feet  .  .Dec.  16 

Ben  Hur  Novarro-McAvoy- 

Bronson-F.  X  Bush- 

man-C.  Myers  M-G-M   11693  feet  Jan.  16,  '26 

Blondes  By  Choice  Claire  Windsor  Lumas  6987  feet  

Body  and  Soul  A.  Pringle-L.  Barry- 

more-N.  Kerry  M-G-M  6902  feet.  .Nov.  25 

Boy  Rider,  The  Buzz  Barton  F.B.O  4868  f  eet . .  Sept.  80 

Breakfast  at  Sunrise  C.  Talmadge-D.  Al- 
varado  First  National  6042  feet . .  Dec.  16 

Broadway  Madnesi  M.  de  la  Motte-  D. 

Keith  Excellent  Pict.  (S.R.).69«  feet.  .  Oct.  14 


.  6623  feet 
.4837  feet. 


Feature  Players 

Cheating  Cheaters  B.  Compson-K.  Har- 
lan  Universal 

Cherokee  Kid,  The  T.  Tyler-S.  Lynn  F.  B.  O.. 

Chinese  Parrot,  The  M.  Nixon-H  Bos- 

worth-E.  Burns.  .  .Universal  7304  feet. 

College  Hero,  The  R.  Agnew-P.  Garon- 

R.  Lease-B.  Turpin.  .Columbia  6628  feet 

College  Widow,  The  D.  Costello-Collier,  Jr.  Warner  Bros  6616  feet 

Combat  G.  Walsh-G.  Hulette- 

C.  Adams  Pathe  6100  feet . 

Crystal  Cup,  The  D.  MackaiU-J.  Mul- 

hall  First  National   6386  feet . 

East  Side,  West  Side  G.  O'Brien-V.  Valli- 

F.  McDonald  Fox  8154  feet . 

Fair  Co-ed,  The  M.  Davies-J.  M. 

Brown  M-G-M  6408  feet. 

Figures  Don't  Lie  E.  Ralston-R.  Arlen.. Paramount  5280  feet, 

Finnegan's  Ball  B.  Mehaffey-Landis- 

C.  McHugh-M. 

Swain  First  Division  (S.  R.) .  6200  feet. 

Gentleman  of  Paris,  A  A.  Menjou-S.  O'Hara- 

A.  Marchall  Paramount  6927  feet , 

Gingham  Girl,  The  L.  Wilson-G.  K.  Ar- 
thur... F.  B.  O  6301  feet 

Girl  in  the  Pullman,  The. .  .M.  Prevost-H.  Ford .  .Pathe-De  Mille  6990  feet . 

Gun-Hand  Garrison  Tex  Maynard  Rayart  (S.  R.)  4879  feet. 

Harp  in  Hock,  A  Schildkraut-Coghlan- 

M.Robson-B. Love. Pathe-De  Mille  6990  feet. 

Highschool  Hero  S.  Phipos-N.  Stuart.  .Fox  5498  feet 

In  Old  Kentucky  J.  Murray-H.  Costallo  M-G-M  6646  feet 

Jake  the  Plumber  J.  DeVorska-S.  Lynn  F.  B.  O  5186  feet. 

Jazz  Singer,  The  (Vita- 
phone)   Al  Jolson-W.  Oland- 

McAvoy  Warner  Bros   7423  feet . 

Jesse  James  F.  Thomson-N.  Lane.Paramount  8656  feet. 

Les  Miserables  Special  Cast  Universal  7713  feet 

Light  in  the  Window,  A  Walthall-P.  Avery-C. 

Keef e  Rayart  (S.  R.)  6960  feet . 

Magic  Flame,  The  Colman-Banky  United  Artists   8300  feet . 

My  Best  Girl  M.Pickford-C.Rogers.United  Artists   7850  feet. 

No  Place  to  Go  M.  Astor-L.  Hughes .  First  National  6431  feet . 

Now  We're  in  the  Air  W.  Beery-R.  Hatton- 

L.  Brooks  Paramount  6798  feet. 

Obligin*  Buckaroo,  The  Buffalo  Bill,  Jr  Pathe  4675  feet. 

Once  and  Forever  P.R.Miller- J. Harron.Tiffany-Stahl  6639  feet 

Pajamas  O.  Borden-L.  Gray.  .  .Fox   5876  feet. 

Pretty  Clothes  J.  Ralston- J.  Walker- 

G.  Astor  Sterling  Pict.  (S.  R.)  6652  feet 

Publicity  Madness  E.  Lowe-L.  Moran..  .Fox  6893  feet. 

Ranger  of  the  North  Ranger  (Dog)  F.  B.  0   4977  feet. 

Ride  'Em  High  Buddy  Roosevelt  Pathe  4542  feet. 

Ridin'  Luck  Tex  Maynard  Rayart  (S.  R.)  

Rose  of  the  Golden  West..G.  Roland-M.  Astor.. First  National  6477  feet. 

Rough  Riders,  The  F.  Hopper-N.  Beery- 

Bancroft-M.  Astor- 

Mack-Farrell  Paramount   9443  feet. 

Sailor  Izzy  Murphy   G.  Jessel-A.  Ferris. .  .Warner  Bros   6020  feet . 

Seventh  Heaven  J.  Gaynor-C.  Farrell- 

D.  Butler-G.  Brock- 
well  Fox   8500  feet 

Shanghai  Bound  R.  Dix-M.  Brian  Paramount  6516  feet. 

Shanghaied  P.  R.  Miller-R.  Ince- 

G.  Astor  F.  B.  O  6999  feet . 

Shootin'  Irons  J.  Luden-S.  Blane .  . .  Paramount   6179  feet. 

Silk  Stockings  L.  La.  Plante-O.  Har- 
lan-J.  Harron  Universal  6166  feet. 

Silver  Valley  T.  Mix-D.  Dwan  Fox  5011  feet. 

Spring  Fever  Wm.  Haines-J.  Craw- 

ford-G.  K.  Arthur .  M-G-M   6706  feet . 

Straight  Shootin'  Ted  Wells  Universal  4251  feet. 

Tigress,  The  J.  Holt-  D.  Revier .  . .  Columbia  5367  feet . 

Underworld  C.  Brook-E.  Brent-G. 

Bancrof t-F.  Kohlr. .  Paramount  7643  feet . 

Way  of  All  Flesh,  The  E.  Jannings-B.  Ben- 

nett-P.  Haver-D. 

Keith  Paramount  8486  feet . 

Wheel  of  Destiny,  The  F.  Stanley-G.  Hale.  .Rayart  (S.  R.)  6869  feet. 

Wine  (re-issue )  Clara  Bow  Universal  7  reels .  .  . 

Wise  Wife,  The  P.  Haver-T.  Moore- 

J.  Logan  Pathe-De  Mille  5610  feet. 

Wolf's  Trail  Dynamite  (Dog)-E. 

Cobb-D.  Lamont.  .Universal  4167  feet. 

Woman  on  Trial,  The  Negri-E.  Hanson.  . .  .Paramount  6960  feet. 

Women's  Wares  Brent- Lytell-L.  Kent. Tiff any-Stahl  6614  feet. 

Wreck  of  the  Hesperus,  The.A.  Hale-V.  Bradford- 

S.  de  Grasse  Pathe-De  Mille  6447  feet. 


Dec.  23 
.Mar.  3 

.Jan.  7 

.  Dec.  9 
.Oct.  28 

.Nov.  11 

.Nov.  25 

.Nov.  4 

.Nov.  4 
.Mar.  3 

.Dec.  9 

.Oct.  14 

July  SI 
.Nov.  18 


Dec.  16 
.Nov.  11 


Nov.  4 


Oct.  11 
Oct.  28 


Nov.  11 
Sept  80 
Dec.  » 
Mar.  17 

Dec.  23 
Nov.  11 

Dec.  2 

.  Nov.  4 
Feb.  11 

.  Nov.'  ii 
'.bet.  i 


.  April  I 
Oct.  28 


.June  10 
Dec.  9 

Aug.  M 


.Aug.  26 
Oct.  14 

Oct.  28 
Aug.  19 
.  Mar.  17 

.Sept  9 
July  I 


Dec  16 


Oct.  14 
Nov.  18 


Mar.  31 


NOVEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Arizona  Wildcat,  The  T.  Mix-D.  Sebastian .  Fox  4665  feet .  Mar.  24 

Back  to  Liberty  G.  Walsh-D.  Hall-E. 

Breese  Excellent  Pict.  (S.R.) .  6980  feet  

Bandit's  Son,  The  B.  Steel e- A.  Sheridan  F.  B.  O  4789  feet  

Becky  S.  O'Neil-O.  Moore- 

G.  Olmstead  M-G-M  6433  feet . . 

Blood  Will  Tell  B.  Jones-K.  Perry .. .  Fox  4656  feet .  .  Mar.  3 

Bowery  Cinderella,  *. .  ...P.  O'Malley-G.  Ru- 
le tte  Excellent  Pict  (S.R0.6900  feet.  Nov.  20 

Broadway  After  Midnight.  P  Bonner-C.  Landis- 
G  Hughes-B.  Ten- 

nant  KrelbarPict  (S.R.).. 6199  feet.  Nov.  4 

Cheer  Leader,  The  R.  Graves-Olmstead .Lumas  6000  feet.  .Mar.  10 


April    7 ,  1928 


1165 


Length  Reviewed 


.5408  feet.  .Mar.  3 
38 


Aug.  13 


.  Nov. 
Nov. 
Nov. 


21 


.Jan 

!  Sept.  16 

Dec.  31 
Dec.  23 
Nov.  26 


Mar.  10 
Nov.  26 


Feb.  11 

Dec' 23 

Dec.  16 

Aug.  19 
Dec.  23 


.  .  Nov. 

11 

.  Dec. 

30 

.  .Dec. 

2 

.Jan.  14 
Mar.  17 

.Mar.  10 

.Nov.  18 
.Nov.  4 
30 


Dec. 


Feature  Players  Distributed  by 

City  Gone  Wild,  The  T.  Meighan-L.  Brooks- 

M.Millner-F.Koh- 

ler  Paramount.  .  . . 

College  B.  Keaton-A.  Corn- 

wall-G.  Withers..  .United  Artists  6362  feet. Sept 

Death  Valley   C.    Nye-R.  Rae-R. 

Wells  First  Division  (S.  R.) .  6880  feet . 

Discord  G.  Ekman-L.  Dago- 

ver  Pathe  8586  feet. 

Dog  of  the  Regiment,  A  .  .  .  Rin-Tin-Tin  Warner  Bros  6003  feet . 

Dress  Parade  W.  Boyd-B.  Love  Pathe-De  Mille  6599  feet. 

Forbidden  Woman,  The.  .  J.  Goudal-V.  Varconi- 

J.  Schildkraut  Pathe-De  Mille  6568  feet.  . Dec'  16 

Fortune  Hunter,  The  S.    Chapltn-C.  Hor- 

ton-H.  Costello  Warner  Bros  6638  feet 

Galloping  Fury  H.  Gibson-S.  Rand.  .Universal   6503  feet 

Garden  of  Allah,  The  A.  Terry-I.  Petrovich  . M-G  8200  feet 

Ginsberg  the  Great  G.  Jessel-A.  Ferris . . .  Warner  Bros  5390  feet 

Girl  From  Chicago.  The.  .  .C.  Nagel-M.  Loy.  .  .  .Warner  Bros  6978  feet 

Gold  From  Weepah  Bill  Cody  Pathe  4968  feet 

Good-Time  Charley  W.  Oland-H.  Costello  Warner  Bros  6302  feet. 

Gorilla,  The  C.  Murray-F.  Kelsey- 

T.  Marshall-A.  Day .  First  National  7133  feet .  .  Dec 

Gun  Gospel  K.    Maynard-V.  B. 

Faire  First  National  6288  f eet . 

Harvester  The  N.  Kingston-O.  Cald- 
well F.B.  O  7046  feet. 

Heroes  in  Blue  J.  Bowers-S.  Rand  . . .  Rayart  (S.  R.)  6000  f eet . 

His  Foreign  Wife  W.  McDonald-E. 

Murphy-G.  von  Rue  Pathe  4890  f eet . 

Home  Made  Johnny  Hines  First  National  6524  feet. 

Hoof  Marks  Jack  Donovan  Pathe  4076  feet. 

Hook  and  Ladder,  No.  9. .  .D.  Ellis-E.  Hearne- 

C.  Keefe  F.  B.  O  6240  feet. 

Judgment  of  the  Hills  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  0   6481  feet. 

Ladies  Must  Dress  V.  Valli-L.  Gray  Fox  6699  feet. 

Last  Waltz,  The  (Ufa  Film)  W.  Fritsch-S.  Vernon  Paramount  6940  feet.  .  Dec.  30 

Lure  of  the  South  Seas,  The  First  Division  (S.R.).  .6700  feet 

Main  Event,  The  V.  Reynolds-R.  Schild- 

kraut-C  Delany. ..  .P^the-De  Mille  6472  feet 

Man  Crazy  Mulhall-Mackaill . . .  First  National. 

Man,  Woman  and  Sin  J.  Gilbert-J.  Eagles- 

G.  Brockwell  M-G-M  6280  feet 

Wight  Life  A.  Day-J.  Harron  Tiffany-Stahl  6235  feet 

One  Glorious  Scrap  Fred  Humes  Universal  4172  feet 

On  the  Stroke  of  Twelve. .  .E  .Torrence-J.  Mar- 

1  owe-D.  O'Shea .  . .  Rayart  (S.  R.)  6970  feet 

On  Your  Toes  R  •  Denny-B.  Worth . .  Universal  6918  feet . 

Opening  Night,  The  C.  Windsor-J.Bowers.Columbia  6624  feet . 

Open  Range  L.  Chandler-B.  Bron- 

son-F.  Kohler  Paramount  5599  feet. 

Quality  Street  M.  Davies-C.  Nagel- 

H.  J.  Eddy  M-G-M  7193  feet. 

Reno  Divorce,  A  M.  McAvoy  Warner  Bros  6492  feet. 

Roarin'  Broncs  Buffalo  Bill,  Jr  Pathe  4375  feet.  .Dec 

Shame  (Re-issue)  John  Gilbert  Fox  6467  feet  

She's  a  Sheik  B.  Daniels-R.  Arlen 

W.  Powell  Paramount  6015  feet 

Skyhigh  Saunders  A.  Wilson-E.  Tarron. Universal  4393  feet. 

Small  Bachelor,  The  Beranger-O.  Harlan- 

B.  Kent-C.  Ger- 

aghty  Universal   6218  feet. 

Spotlight,  The  E.  Ralston-N.  Ham- 
ilton Paramount  4934  feet 

Stage  Kisses  K.  Harlan-H.  Chad- 

wick-J.  Patrick  Columbia  6436  feet. 

Thirteenth  Hour,  The  Bonaparte  (Dog)-J. 

Gadsdon-L.  Barry- 
more  M-G-M   6262  feet. 

Thirteenth  Juror,  The  F.  X.  Bushman-Nils- 

son  Universal   6598  feet. 

Turkish  Delight  R.  Schildkraut-J.  Faye- 

K.  Thomson  Pathe-De  Mille  6397  feet. 

Two  Arabian  Knights  W.  Boyd-M.  Astor- 

L.  Wolheim-I.  Keith. United  Artists  7850  feet. 

Very  Confidential  M.  Bellamy  Fox  6620  feet. 

Wanderer  of  the  West,  A.. Tex  Maynard  Rayart  (S.  R.)  

Warning,  The  J.  Holt-D.  Revier  Columbia   6791  feet.  .Jan.  7 

Web  of  Fate   Lillian  Rich  Peerless  Pict.  (S.  R.)  .6800  feet  

Wild  Beauty   Rex  (Horsei-J.  Mar- 

lowe-H.  Allen  Universal  6192  feet  

Wild  Geese  B.  Bennett-A.  Stew- 

art-D.  Keith-J.  Ro- 

bards-E.  Southern. Tiffany-Stahl  6448  feet  

Wolf  Fangs  Thunder  (Dog)-C. 

Morton-C.  Lincoln  .Fox  6331  feet.. Dec.  16 

DECEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Aflame  in  the  Sky  S.  Lynn-J.  Luden  F.  B.  0  6034  feet.  .Nov.  11 

Aftermath  (European  film)  .Special  Cast  Collwyn  Pict.  (S.R.).  .6800  feet.  .  Mar.  3 

Alice  in  Wonderland  Special  Cast  Pathe  6  reels  

Almost  Human  V.  Reynolds-K.  Thom- 
son Pathe-De  Mille  6596  feet 

Brass  Knuckles  M.  Blue-B.  Bronson. .  Warner  Bros  6330  feet 

Buttons  Coogan-L.  Hanson-G. 

Olmsted  M-G-M  6060  feet 

Come  to  My  House  O.  Borden-A.  Moreno  Fox  6430  feet 

Desert  Dust  Ted  Wells  Universal  4349  feet 

Desert  of  the  L'-st  W.  Wales-P.  Mont- 
gomery Pathe  4933  feet.  .Dec.  30 

Desert  Pirate,  The  T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0  4764  feet  

Devil's  Twin,  The  Leo  Maloney  Pathe  6478  feet  

Dove,  The  N.  Talmadge-G.  Ro- 

land-N.  Beery  United  Artists  8400  feet .  .  Jan.  7 

Fangs  of  Destiny  Dynamite  i  Dog) -E. 

Cobb  Universal  4296  feet . 

Fashion  Madness  C.  Windsor-R.  Howes  Columbia  6513  feet . 

Flying  Luck  Monty  Banks  Pathe  6403  feet . 

Gay  Defender,  The  R.  Dix-T.  Todd  Paramount  6376  feet. 

Get  Your  Man  C.  Bow-C.  Rogers.  .  .Paramount  6889  feet.  . . 

Golden  Clown,  The  G.  Ekman-K.  Bell .  .  .Pathe  7913  feet.  .Mar.  24 

Grandma's  Boy  (re-issue).  .H.  Lloyd-M.  Davis.  .Pathe-De  Mille  4760  feet  

Ham  and  Eggs  at  the  Front. Fazenda-H.  Conklin- 

T.  Wilson  Warner  Bros  

Haunted  Ship,  The  D.  Sebastian-M.  Love- 

R.  Hallor-Santschi.Tiff any-Stahl  4763  feet .  .  Feb.  4 

Hero  for  a  Night,  A  G.Tryon-P.R.Miller.Universal  6711  feet.  .Dec.  t 

Her  Wild  Oat  C.  Moore-L.  Kent-G. 

Lee-H.  Cooley  First  National  6118  feet.  .Feb. 

Honeymoon  Hate  F.  Vidor-T.  Carmen- 

ati  Paramount  6416  feet.  .Feb 

Husbands  for  Rent  H.  Costello-O.  Moore  Warner  Bros  6200  feet.  .Jan. 


Dec.  9 


Nov.  4 
Dec.  16 


Mar.  24 
Dec.  23 


.Mar.  31 


Mar.  31 
Nov.  18 
Dec  31 


Reviewed 
Dec.  31 
.  Sept.  II 

.  Dec.  30 

.Mar.  24 

Mar.  S 
Dec.  II 
Dec.  SO 


Sept.  If 
Mar.  31 


Feature  Players  Distributed  by  Length 

If  I  Were  Single  M.  McAvoy-C.  Nagel. Warner  Bros  6320  feet. 

Irresistible  Lover,  The .  .  .  .  N.  Kerry-L.  Moran. . .  Universal  6968  feet . 

Land  of  the  Lawless  J.  Padian-P.  Mont- 

gomery-T.  SantschiPathe  4131  feet. 

Law  and  the  Man,  The  ...  .  G.  Brockwell-Santschi- 

R.  Ellis  Rayart  (S.  R.)  6916  feet. 

Legionnaires  in  Paris  Al  Cooke-Kit  Guard- 

L.  Lorraine  F.  B.  O    6771  feet. 

Little  Mickey  Grogan  F.  Darro-J.  Ralston- 

C.  Nye  F.  B.  0  6615  feet. 

London  After  Midnight ....  L.  Chaney-C.  Nagel- 

M.  Day- Walthall . .  M-G-M  6687  feet 

Lovelorn,  The  S.  O'Neill-L.  Kent- 

M.  O'Day  M-G-M  6960  feet 

Love  Mart,  The  B.  Dove-G.  Roland- 

N.  Beery  First  National  7388  feet. 

Man'e  Past,  A  C.  Veidt-I.  Keith-G. 

Siegmann-B.  Bed- 
ford Universal  6136  feet. 

My  Friend  From  India  .  .  .  .  F.  Pangborn-E.  Faire  Pathe-De  Mille  6760  feet. 

Outcast  Souls  P.Bonner-C.Delaney. Sterling  Pict.  (S.R.)  .5210  feet   

Polly  of  the  Movies  G.  Short-J.  Robards. First  Division  (S.  R.) .  .6900  feet  

Rush  Hour,  The  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6880  feet .  .  Mar.  10 

San  Francisco  Nights  M.    Busch-P.  Mar- 

mont  J  'i mas  7000  feet.  . Dec.  II 

Serenade  A.  Menjou-K.  Carver- 

L.  Basquette  Paramount  6209  feet.  Dec  II 

Silk  Legs  M.  Bellamy-J.  Hall. .Fox  6446  feet  

Silver  Slave,  The  L  Rich-A.  Ferris-H. 

Herbert  Warner  Bros  6124  feet.  .  Dec  I 

Siren,  The  D.  Revier-T.  Moore- 

N.  Trevor  Columbia  6996  feet  

Slingshot  Kid,  The  "Buzz"      Barton  J. 

Morgan-F.  Rice  .  .F.  B.  O   4486  feet  

Sorrell  and  Son  H.  B.  Warner-Nils- 

t  son-M.  McBain-A. 

Joyce  United  Artists  9150  feet.  Nov.  21 

South  Sea  Love  P.  R.  Miller-L.  Shum- 

way-A.  Brooks  .  .  .  .  F.  B.  0  6388  feet  .  Feb.  18 

Spoilers  of  the  West  T.  McCoy-M.  Daw- 

W.  Fairbanks  M-G-M  4784  feet .  .  Mar.  24 

Streets  of  Shanghai  P.  Starke-K.  Harlan- 

J.  Robards  Tiffany-Stahl  6276  f eet .  .  Mar.  8 

Swift  Shadow,  The  Ranger  (Dog)  F.  B.  0   4892  feet.  .Dec.  21 

Tea  tor  Three  L.  Cody-A.  Pringle-O. 

Moore-D.Sebastian. M-G-M  6273  feet.  Nov.  11 

Temptations  of  a  Shopgirl.  B.  Compson-Garon- 

A.  Kaliz  First  Division  (S.  R.) .  6604  feet  

Texas  Steer,  A  W.    Rogers-L.  Fa- 

zenda-A.  Rork  First  National  7419  feet.  Nov.  II 

Two  Flaming  Youths  C.     Conklin-W.  C. 

Fields-M.  Brian  ..  .Paramount  5319  feet.  .  Jan.  7 

Valley  of  the  Giants  M.  Sills-D.  Kenyon. .  First  National  6336  feet  

Wild  Born  Tex  Maynard  Rayart  (S.  R.)  

Wilful  Youth  K.  Harlan-E.  Murphy  .Peerless  Pict,  (S.R.) .  5644  feet  

Wizard,  The  L.  Hyams-E.  Lowe- 

G.  Katsonaros-von 

Seyffertitz  Fox  6629  feet  


28 


Jan.  14 


Mar.  10 
Feb.  II 


11 


JANUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Air  Patrol,  The  Al  Wilson  Universal  4259  feet  

Alias  the  Deacon  J.  Hersholt-J.  Mar- 

lowe-R.  Graves.  .  .Universal..   6869  feet.  .Oct.  II 

Baby  Mine  G.K.Arthur-K.Dane.  M-G-M  6139  feet.  .Tan.  14 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Pathe  4806  feet.  .Dec.  10 

Beau  Sabreur  E.  Brtnt-G.  Cooper- 

W.  Powell-N.  Beery  Paramount  6536  feet .  .  Jan. 

Beware  of  Married  Men  . .  .1.  Rich-R.  Tucker-S. 

Holmes-M.  Loy.  .  .Warner  Bros  6421  feet.  Jan. 

Boss  of  Rustlers  Roost,  The. D.  Coleman-E.  Gil- 
bert  Pathe  4833  feet .  .  Jan. 

Branded  Sombrero,  The . .  . B.  Jones-L.  Hyams .  .  Fox  Films  5612  feet .  .  Jan. 

Burning  Up  Broadway  H.  Costello-R.  Frazer  Sterling  Pict,  (S.  R.).6200  feet  

Call  of  the  Heart  Dynamite  (Dog)-E. 

Cobb-J.  Alden  ....  Universal   6261  feet  

Casey  Jones  R.  Lewis-J.  Robards- 

A.  Sheridan  Rayart  (S.  R.)  6673  feet  

Circus,  The  C.  Chaplin-M.  Ken- 
nedy  United  ArtisU  6700  feet 

Cohens  and  the  Kellys  in 

Paris,  The  G.  Sidney-J.  F.  Mc- 

Donald-V.  Gordon- 
K.  Price-S.  Carrol- 

C.  Delany  Universal  7481  feet.  .Feb.  18 

Comrades  H.Costello-G.Hughes- 

D.  Keith  First  Division  (S.  R.J.5970  feet 

Coney  Island  L.  Wilson-L.  Mendez.F.  B.  0  6390  feet 

Cowboy  Cavalier,  The  B.  Roosevelt  O.  Has- 

brouck  Pathe  4526  feet .  .  Jan.  18 

Dare  Devil's  Reward  T.  Mix-N.  Joyce  Fox  4987  feet .  .  Jan.  II 

Dead  Man's  Curve  Fairbanks,  Jr.-S. 

Blane  F.  B.  0  6611  feet .  .  Dec  IX 

Desperate  Courage  W.    Wales-O.  Has- 

brouck  Pathe  4318  feet ..  Jan.  II 

Divine  Woman,  The  D.  Garbo-L.  Hanson- 

L.  Sherman  M-G-M  7300  feet.  Jan.  II 

Driftin'  Sands  Bob  Steele  F.  B.  O  4770  feet  

Fearless  Rider  F.  Humes-B.  Worth  Universal  4173  feet  

Four  Flusher,  The  G.  Lewis-M.  Nixon ..  Universal  6193  feet.  Jan.  81 

French  Dressing  H.  B.  Warner-L.  Wil- 
son  First  National  6344  feet  

Gateway  of  the  Moon,  The  .  Del  Rio-Fenton-W. 

Pidgeon  Fox  6038  feet.  Jan.  14 

Gentlemen  Prefer  Blondes  A.  White-F.  Sterling- 

R.  Taylor-Conklin- 

Friganza-Swain .  .  Paramount  6871  feet.  Jan.  II 

Girl  in  Every  Port,  A  V.  McLaglen-M.  Casa- 

iuana-M.  Loy-N. 

Joyce-R.  Armstrong. Fox  6881  feet.  .Mar.  8 

Glory  Girl,  The  Esther  Ralston  Paramount  

Heart  of  Broadway,  The ...  P.  Garon-R.  Agnew. .  Rayart  (S.  R.)  6863  feet  

Laddie  Be  Good  B.  Cody-R.  Blossom  .  Pathe  4166  feet .  .  Dec.  SO 

Lady  Raffles  E.  Tayior-R.  Drew-L. 

Tashman  Columbia  6471  feet  

Last  Command,  The  E.  Jannings-E.  Brent- 

W.  Powell  Paramount  8234  feet.  Jan.  88 

Let 'Er  Go.  Gallegher  J.  Coghlan-H.  Ford- 

E.  Fair  Pathe-De  Mille  6888  feet.  Jan.  88 

Leopard  Lady,  The  J.  Logan-A.  Hale  Pathe-De  Mille  6660  feet.  Mar.  10 

Love  G.  Garbo-J.  Gilbert. .  M-G-M  7866  feet .  .  Dec  II 

Love  and  Learn  E.  Ralston-L.  Chand- 

ler-H.  Hopper  Paramount   .5737  feet.  Feb.  26 

Merry  Wives  of  New  York. .  P.  Garon  First  Division  (S.R.)  


1166 


Motion    Picture  News 


Feature  Players  Distributed  by         Length  Reviewed 

Noose,  The  R.  Barthehness-L. 

Basquette-A.  Joyce.First  National  7331  feet.  .Jan.  7 

On  to  Reno  M.  Prevost-C.  LandisPathe-De  Mille  6  reels  

Peaks  of  Destiny,  The 

(Ufa  film)  E.  Peterson-L.  Rief- 

enstahl-L.  Trenker|Paramount  6582  feet.  .Jan.  21 

Perfect  Gentleman,  A  M.  Banks-R.  Dwyer.  .Pathe  5626  feet.  .Jan.  14 

Pioneer  Scout,  The  F.  Thomson-N.  Lane.Paramount  6118  feet.  .Mar.  10 

Private  Life  of  Helen  of  Troy, 

The  M.  Corda-L.  Stone-R. 

Cortez  First  National  7694  feet.  .Dec.  23 

Race  For  Life,  A  Rin  -  Tin  -  Tin  -  V.  B. 

Faire-C.  Nye  Warner  Bros  4777  feet.  .Feb.  11 

Rawhide  Kid,  The  H.  Gibson-G.  Hale.  .Universal  4777  feet  

Sadie  Thompson  G.  Swanson-L.  Barry- 

more-R.  Walsh...  .United  Artists  8700  feet.  .Feb.  11 

Sailors'  Wives  Astor-Hughes  First  National  5485  feet.  .Mar.  10 

Satan  and  the  Woman  C.  Windsor-C.  Keefe  .Excellent  Pict.  (S.  R.)6400  feet.  .  Mar.  10 

Sharpshooters  G.  O'Brien-L.  Moran  Fox  5673  feet . .  Jan.  28 

Shepherd  of  the  Hills,  The.  .A.     B.  Francis-M. 

O'Day-J.  Boles  First  National  8188  feet.  Feb.  25 

Striving  for  Fortune  G.  Walsh-B.  Roberts  .Excellent  Pict.  (S.R.).6337  feet  

Student  Prince,  The  (In 

Heidelberg)  R.  Novarro-Shearer- 

J.  Hersholt  M-G-M  9566  feet . .  Oct.  * 

That  Certain  Thing  V.  Dana-R.  Graves.  .Columbia  6047  feet.  .Mar.  10 

Tragedy  of  Youth,  The  Collier,  Jr.-P.  R.  Mil- 

ler-W.  Baxter  Tiffany-Stahl  6273  feet.  .Mar.  31 

West  Point  W.  Haines-J.  Craw- 
ford  M-G-M  8134feet..Jan.  7 

What  Price  Beauty?  N.  Naldi-P.  Gendron- 

V.  Pearson  Pathe  6  reels . . .  .  Jan.  28 

Wickedness  Preferred  L.  Cody-A.  Pringle. . .  M-G-M  6011  feet  

Wife  Savers  W.  Beery-R.  Hatton- 

Z.  Pitts  Paramount  6413  feet.  .Jan.  21 

Wife's  Relations,  The  S.  Mason-G.  Glass-B. 

Turpin-A.  Kaliz.  .  .Columbia  6508  feet  

Wizard  of  the  Saddle  B.  Barton-D.  Thomp- 
son F.B.  0   4805  feet...  Dec.  30 

Woman  Against  the  World, 

A  G.  Olmstead-H.  Ford- 

G.  Hale-S.  Rand .. Tiff any-Stahl  6283  feet  

Woman  Wise  W.  Russell-J.  Collyer- 

W.  Pidgeon  Fox  6050  feet.  .  Mar.  10 

FEBRUARY 

Feature  Players  Distributed  by        Length  Reviewed 

Across  the  Atlantic  M.  Blue-E.  Murphy.  .Warner  Bros  

Age  of  Sex,  The  First  Division  (S.R.)  

Alice  Through  the  Looking 

Glass  Special  Cast  Pathe  6  reels  

Apache  Raider,  The  L.  Maloney-E.  Gil- 
bert-!). Coleman.  .Pathe  6766  feet.  .Feb.  18 

Bare  Knees  V.  L.  Corbin-D.  Keith- 

J. Winton-J. Walker Lumas  6800  eet.  .Jan.  28 

Battles  of  Coronel  and  Falk- 
land   Islands  (English 

film)  Special  Cast— Artlee .Pict.  (S.  R.)  8400  feet.  .Mar.  24 

Blonde  for  a  Night,  A  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6  reels  

Bronc  Stomper,  The  D.  Coleman-E.  Gilbert  Pathe  5408  feet .  .  Mar.  3 

Chaser,  The  H.  Langdon-G.  Mc- 

Connell  First  National  

Clean  Up  Man,  The  T.  Wells-P.  O'Day.  ..Universal  4232  feet  

Crashing  Through  J.  Padjans-S.  Rand- 

T.  Santschi  Pathe  4480  feet  

Devil  Dancer,  The  G.  Gray-C.  Brook. . . .  United  Artists  6765  feet .  .  Dec.  SO 

Devil's  Skipper,  The  B.  Bennett-M.  Love- 

McAUister-C.  Lan- 

dis  Tiffany-Stahl  6510  feet  

Doomsday  F.  Vidor-G.  Cooper.  .Paramount  5665  feet  

Douglas  Fairbanks  as  the 

Gaucho  D.  Fairbanks-E.  South- 

ern-L.  Valez  United  Artists  9266  feet .  .  Dec.  2 

Enemy,  The  L.  Gish-R.  Forbes.  .  .M-G-M  8189  feet.  .Dec.  31 

Fangs  of  the  Wild  Ranger  (Dog)-S.  Nel- 

son-D.  Kitchen  F.  B.  O  4578  f  eet .  .  Jan.  14 

Finders  Keepers  La  Plante-Harron .  .  .Universal  6081  feet.  .Mar.  17 

Feel  My  Pulse  B.  Daniels-R.  Arlen- 

W.  Powell  Paramount  6889  f  eet .  .  Mar.  3 

Fleetwing  B.  Norton-D.  Janis. . .  Fox  

Flying  Romeos  C.  Murray-G.  Sidney.First  National  

Free  Lips  First  Division  (S.  R.)  

Her  Summer  Hero  D.Thompson-H.  Tre- 

vor-S.  Blane-J. 

Pierce  F.  B.  O  6146  feet.  . Dec.  So 

Latest  From  Paris,  The  N.  Shearer-G.  Sidney- 

R.  Forbes  M-G-M  7743  feet .  .  Mar.  3 

Little  Snob,  The  M.  McAvoy-R.  Frazer- 

A.  B.  Francis  Warner  Bros  

Midnight  Rose  L.  de  Putti-K  Harlan  Universal   6689  feet.  .  Mar.  10 

Nameless  Men  C.  Windsor-A.  Mor- 
eno Tiffany-Stahl  5708  feet  

Napoleon  (French  Film).  .  .Special  Cast  M-G-M  

Night  Flyer,  The  W.  Boyd-J.  Ralston.  .Pathe-De  Mille  6954  feet  

Painted  Trail,  The  Buddy  Roosevelt  Rayart  (S.  R.)  4571  feet  

Passion  Island  Special  Cast  Pathe-De  Mille  7  reels  

Phantom  Flyer,  The  Al  Wilson  Universal  4253  feet  

Port  of  Missing  Girls,  The  .B.  Bedford-M.  Mc- 
Gregor Brenda  Pict.  Corp.  .  .7270  feet.  .Mar.  3 

Riding  Renegade,  The  Bob  Steele  F.  B.  O  

Rose- Marie  J.  Crawford-J.  Mur- 

ray-H.  Peters  M-G-M  7746  feet. . Feb.  18 

Secret  Hour,  The  P.  Negri-Hersholt-K. 

Thomson  Paramount  7194  feet.  .Mar.  17 

Shield  of  Honor,  The  R.  Lewis-D.  Gulliver- 

N.  Hamilton  Universal  6172  feet.  .Dec.  30 

Show  Down,  The  Bancroft  -  Brent  -  N. 

Hamilton  Paramount  7616  feet.  .Mar.  10 

Smart  Set,  The  W.  Haines-A.  Day-J. 

Holt-H.  Bosworth .  M-G-M  6476  feet.  .Mar.  10 

Soft  Living  M.  Bellamy-J.  Mack 

Brown  Fox  5629  f eet .  .  Mar.  3 

So  This  Is  Love  V.  Dana-W.  Collier, 

Jr.-J.  Walker  Columbia  

Sporting  Goods  R.  Dix-G.  Olmstead. . Paramount  6961  feet.  .  Feb.  18 

Stand  and  Deliver  La  Rocque-L.  Valez- 

W.  Olnad  Pathe-De  Mille  

Stronger  Will,  The  P.    Marmont-E.  La 

Bissioniere-R.  Ca- 

rewe  Excellent  Pict.  (S.R.)  6600  feet  

That's  My  Daddy  R.  Denny-B.  Kent-J. 

La  Verne  Universal  6073  feet  

Tillie's  Punctured  Romance.C.    Conklin-W.  C. 

Fields-Fazenda  M. 

Swain-D.  Hill  Paramount  5733  feet  


Feature  Players  Distributed  by         Length  Reviewed 

Under  the  Tonto  Rim  R.  Arlen-M.  Brian- J. 

.,  „      .„        ...  Linden  Paramount  6991  feet  

Valley  of  Hunted  Men  Buffalo  Bill,  Jr.-K. 

m  Collins  Pathe  4520  feet. .  Mar.  8- 

Wagon  Show,  The  Ken  Maynard  First  National  

Wall  Flowers  H.  Trevor-J.  Arthur- 

L.  Todd  F.  B.  O  6339  feet  

Wedding  March,  The  (road 

show)  von  Stroheim-F. 

_       .  Wray  Paramount  12  reels  

When  the  Law  Rides  T.  Tyler-F.  Darro  F.  B.  O  

Whip  Woman,  The  E.Taylor-A.  Moreno- 

L.  Sherman  First  National  5087  f  eet .  .  Mar.  24. 

Woman's  Way,  A  M.  Livingston-W.  Bax- 
ter Columbia  

You  Can't  Beat  the  Law  L.  Lee-C.  Keefe  Rayart  (S.  R.)  5260  feet  

MARCH 

Feature  Players  Distributed  by         Length  Reviewed- 

Adventure  Mad  (Ufa  film) .  E.  Barclay-N.  Asther- 

L.  Hall-Davis  Paramount  5897  feet  

Arkansas  Gardner  James  First  Division  (S.  R.) .  6000  feet  

Bachelor's  Paradise  S.  O'NeHl-R.  Graves .  Tiffany-Stahl  

Beauty  Doctor,  The  Adolphe  Menjou.  .  .  .Paramount  

Beyond  London's  Lights..  .L.  Shumway-G.  El- 

liot^J.  Gadsden  H. 

Evans-A.  Dore  F.  B.  0   5573  feet.  .Feb.  26 

Big  City,  The  L.  Chaney-M.  Day-B. 

Compson-J.  Murray.M-G-M  6838  feet. . Mar.  31 

Blue  Danube,  The  L.  Joy-R.  LaRocque- 

J.  Schildkraut  Pathe-De  Mille  7  reels  

Bringing  Up  Father  F.  Macdonald-G.  Olm- 

sted-P.  Moran  M-G-M  6344  feet  

Brunettes  Preferred  First  Division  (S.  R.) .  6551  feet  

Buck  Privates  de  Putti-McGregor-Z. 

Pitts  Universal  6914  feet .  .  Feb.  4 

Bullet  Mark,  The  J.  Donovan-M.  Gray- 

G.  McConnell  Pathe  4550  feet.  .  Mar.  31 

Burning  Daylight  M.  Sills-D.  Kenyon. .  First  National  6500  feet  

Chicago  P.  Haver-V.  Varconi.  .Pathe-De  Mille  9992  feet . .  Dec.  30 

Chicago  After  Midnight. ..  .J.  Mendez-R.  Ince- 

Seiter  F.  B.  0   6249  feet . .  Mar.  17 

Circus  Rookies  K.  Dane-G.  K.  Arthur  M-G-M  

Crowd,  The  J.  Murray-E.  Board- 

man-B.  Roach  M-G-M  8648  feet.  .Feb.  25 

Desert  Bride,  The  B.  Compson-A.  For- 

rest-O.  Mattieson .  Columbia  

Domestic  Troubles  L.  Fazenda-C.  Cook- 

B.  Blythe-A.  Ran- 
kin  Warner  Bros  

Dressed  to  Kill  E.  Lowe-M.  Astor-C. 

Morton-B.  Bard.  .  .Fox  6566  feet.  .Mar.  17 

Faithless  Lover,  The  G.  Hulette-E.  O'Brien  Krelbar  Pict.  (S.R.).. 6600  feet.  .Mar.  3 

Forbidden  Hours  R.Novarro-R.Adoree  .M-G-M  

Four  Footed  Ranger,  The .  .Dynamite  (Dog)  Universal  4426  feet  

Freckles  J.  Fox,  Jr.-G.  Stratton- 

H.  Bosworth  F.  B.  0  6131  feet.  Jan.  28 

Garden  of  Eden,  The  C.  Griffith-C.  Ray-L. 

Sherman  United  Artists  7300  feet .  .  Jan.  4 

Golden  Shackles  Priscilla  Bonner  Peerless  Pict.  (S.R.)  .6600  feet  

Heart  of  a  Follies  Girl,  The. B.  Dove-L.  Kent-  L. 

Sherman-M  Harris  First  National  6957  feet.  .Mar.  17 

Horseman  of  the  Plains.  .  .T.  Mix-S.  Blane  Fox  4397  feet.  .Mar.  24 

Legion  of  the  Condemned, 

The  G.  Cooper-F.  Wray-L. 

Chandler-F.  Mc- 

Donald-B.  Norton . Paramount  7415  feet.  .Mar.  24 

Little  Buckaroo,  The  Buzz  Barton  F.  B.  O  

Love  Me  and  the  World  Is 

Mine  Philbin-Kerry  Universal  6813  feet .  .  Feb.  11 

Mad  Hour,  The  S.  O'Neil-L.  Kent-L. 

Sherman-A.  White.First  National  

Marlie  the  Killer  Klondyke  (Dog)-Bush- 

man,  Jr.-B.  Mehaf- 

fey  Pathe  4600  feet.  .  Mar.  8 

Masked  Angel,  The  B.  Compson-W.  Oak- 
man  First  Division  (S.R.).. 6700  feet.  .Mar.  24 

Matinee  Idol,  The  J.  Walker-B.  Love- 

A.  Forrest  Columbia  

Midnight  Madness  J.  Logan-C.  Brook..  Pathe-De  Mille  6  reels  

My  Home  Town  G.  Rockwell-G.  Glass  Rayart  (S.  R.)  

Old  Ironsides  E.  Ralston-C.  Farrell- 

W.  Beery-G.  Ban- 
croft Paramount  7910  feet  Dec.  18,  '26 

Partners  in  Crime  W.  Beery-R.  Hatton- 

W.  Powell-M.  Brian  Paramount  

Patsy,  The  M.  Davies-O.  Cald- 

well-L.  Gray  M-G-M  

Phantom  of  the  Turf,  The.  .H.  Costello-R.  Lease  .Rayart  (S.  R.)  

Powder  My  Back  I    Rich-A.  Ferris-A. 

Beranger-C.  Nye . .  Warner  Bros  

Put  'Em  Up  Fred  Humes  Universal  4200  feet  

Ramona  D.  Del  Rio-W.  Baxter- 

R.  Drew-V.  Lewis. . United  Artists  8200  feet.  . Feb.  4 

Red  Hair  C.  Bow-W.  Austin-L.  M 

Chandler  Paramount  6331  feet.  .Mar.  31 

Red  Signals  ,W.  McDonald-E.  No- 

vak-E.  Williams . . .  Sterling  Pict.  (S.R.) . .  6032  feet  

Saddle  Mates  W.  Wales-P.  Mont- 
gomery  Pathe  4620  feet. .  Mar.  17 

Something  Always  Happens  E.  Ralston-N.  Hamil- 
ton Paramount  

Souls  Aflame  G.  James-G.  Lard-R. 

Wells  First  Division  (S.  R.)  

Square  Crooks  R.  Armstrong-J.  M. 

Brown-D.  Dwan-D. 

Appleby  Fox  5397  feet.  .Mar.  31 

Stop  That  Man  A.  Lake-B.  Kent-E. 

Gribbon  Universal  6389  feet  

Surrender  M.  Philbin-I.  Mos- 

kine  Universal   8249  feet.  .  Mar.  10 

Tempest  J.  Barrymore-C.  Horn 

-Wolheim  United  Artists  (about)  9000  feet.. 

Their  Hour  D.  Sebastian- J.  Har- 

ron-J.  Marlowe...  .Tiffany-Stahl  

Tracy  the  Outlaw  Jack  Hoey  New-Cal  (S.  R.)  6000  feet.  .Mar.  31 

Trick  of  Hearts,  A  H.  Gibson-G.  Hale .  .  Universal  6495  feet  

Turn  Back  the  Hours  M.  Loy-W.  Pidgeon- 

S.  Hardy  Lumas  6500  f  eet .  .  Mar.  17 

Under  the  Black  Eagle  Flash  (Dog)-M.  Day-  - 

R.  Forbes  M-G-M   6901  feet   

Women  Who  Dare  H.  Chadwick-C.  Dela- 

ney  Excellent  Pict.  (S.R.)  

Wyoming  T.  McCoy- W.  Fair- 

banks-D.  Sebastian. M-G-M  


April    7 ,    19  28 


1167 


APRIL 

Feature  Players  Distributed  by  Length  Reviewed 

Across  From  Singapore ....  R.  Navarro-J.  Craw- 

ford-E.  Torrence .  .  M-G-M-  

Actress,  The  N.  Shearer-R.  Forbes- 

G.  Lee-O.  Moore- 

D'Arcy  M-G-M  

Avenging  Shadow,  The..  .  Klondike  (Dog)-R.  Hal- 

lor-M.  Morris  Pathe  4293  feet    Mar.  31 

Bell  o  Avenue  A  First  Division  (S.  R.)  

Bit  of  Heaven,  A  B.  Washburn-L.  Lee  Excellent  Pict.  (S.R.)  

Breed  of  the  Sunsets  R.  Steele-N.  Drexel.  .F.  B.  O  

Canyon  of  Adventure  K.    Maynard-V.  B. 

Faire  First  National  

Chinatown  Charlie  J.  Hines-L.  Lorraine.  .First  National  

Chorus  Kid,  The  V.  B.  Faire-B.  Wash- 

burn-H.  Hopper . . .  Lumas  6  reels  

Circus  Rookies  K.  Dane-G.  K.  Arthur 

L.  Lorraine  M-G-M  

Cossacks,  The  J.  Gilbert-R.  Adoree- 

E.  Torrence-M.  Al- 

dea  M-G-M  

Crimson  City,  The  M.  Loy-L.  Hyams-R. 

Tucker-J.  Miljan  . .  Warner  Bros  

Czar  Ivan  the  Terrible  Special  Cast  Amkino  (S.  R.)  8500  feet.  .Mar.  24 

Danger  Patrol,  The  W.Russell-V.B. Faire  .Rayart  (S.  R.)  

Devil's  Trade  Mark,  The.  .B.    Bennett- W.  V. 

Mong-M.  Douglas  .F.  B  O  

Drums  of  Love  E.  Taylor-D.  Alvar- 

ado-M.  Philbin-L. 

Barrymore  United  Artists   9600  feet ..  Jan.  28 

Fagasa   (South  Seas  Isle 

film)  L.  Kelly-G.  Kelton- 

Mr.  &  Mrs.  R.  Wells .  First  Division  (S.  R.)  

Five  and  Ten  Cent  Annie.. L.  Fazenda-C.  Cook- 
G.  Astor-W.  Dema- 

rest  Warner  Bros  

Girl  He  Did'nt  Buy,  The. . .  P.  Garon-A.  Simpson  Peerless  (S.  R.)  5600  feet  

Good  Morning  Judge  R.  Denny-M.  Nolan- 

D.  Gulliver  Universal  5645  feet  

Gypsy  of  the  North  H.  Gordon-G.  Hale  .  .Rayart  (S.  R.)  

House  of  Scandal,  The.  . .  .D.  Sebastian-P. 

O'Malley  Tiff  any-Stahl  

Ladies'  Night  in  a  Turkish 

Bath  Mackaill-Mulhall.  .. First  National  6692  feet  

Last  Moment,  The  O.  Matieson-G.  Hale- 

L.  La  Verne  Zakoro  (S.  R.)  6800  feet.  .  Mar.  31 

Laugh  Clown,  Laugh  Chaney-L.  Young-N. 

Asther  M-G-M  

Law  of  Fear,  The  Ranger  (Dog)-P.  R. 

Miller-C.  Byer  F.  B.  0  4769  feet.  Mar.  10 

Law's  Lash,  The  Klondike  (Dog)-R.El- 

lis-M.  Maberry.  .  .Pathe  4902  feet.  .  Mar.Tg 

Lilac  Time  C.  Moore-G.  Cooper .  First  National  Mar.  24 

Little  Shepherd  of  Kingdom 

Come  Barthelmess-G.  James- 

O'Day-Seyff ertitz. .  First  National  

Love  Hungry  L.  Moran-L.  Gray . .  .  Fox  

Phantom  of  the  Range,  The. T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0  4781  feet.  .Feb.  11 

Pinto  Kid,  The  B.  Barton-H.  Trevor- 

G.  Lee  F-B-O  4884  feet ..  Jan.  7 

Red  Riders  of  Canada,  The  .P.  R.  Miller-C.  Byer. .  F.  B.  O  6419  feet .  .  Dec.  23 

Riders  of  the  Dark  T.  McCoy-D.  Dwan..  M-G-M  

Scarlet  Dove,  The  J.  Borio-R.  Frazer-L. 

Sherman  M.  Liv- 
ingston  Tiff  any-Stahl  

Speedy  H.  Lloyd-A.  Christy- 

B.  Ruth-B.  Wood- 
ruff  Paramount  

Steamboat  Bill,  Jr  Keaton-E.  Torrence.  .United  Artists  (about)  6800  feet . . 

Street  of  Sin,  The  E.  Jannings-F.  Wray .  Paramount  

Thanks  For  the  Buggy  Ride.L.  La  Plante  -G. 

Tryon  Universal   6197  feet.  .Feb.  4 

Thirteen  Washington  Square  A.  Joyce-J.  Hersholt- 

Z.  Pitts  Universal  6274  feet .  .  Feb.  4 

Three-Ring  Marriage  M.Astor-L.  Hughes..  First  National  

Thunder  Riders,  The  Ted  Wells  Universal  4353  feet  

Two  Lovers  R.  Colman-V.  Banky  .  United  Artists  (about)  7500  feet . . 

Won  in  the  Clouds  Al  Wilson  Universal  4348  feet  


MAY 


Length  Reviewed 


...5872  feet  Mar.  24 
. . .4076  feet  


Feature  Players  Distributed  by 

Alex  the  Great  "Skeets"  Gallagher- 

R.  Dwyer  F.  B.  O  

Arizona  Cyclone,  The  Al  Wilson  nniorsal  

Clothes  Make  the  Woman. E.  Southern-W.  Pid- 

geon  Tiffany-Stahl  

Crooks  Can't  Win  R.  Lewis-T.  Hill-S. 

Nelson  F.  B.  O  

Harold  Teen  A.  Lake-M.  Brian-W. 

Bakewell-J.  Duffy .  First  National  

Hell  Ship  Bronson  Mrs.   W.   Reid-  R. 

Howes-Q.  Foster-N. 

Beery   Lumas  

It's  All  Greek  to  Me  C.  Murray-L.  Fazen 

da-T.  Todd  First  National  

Ladies  of  the  Night  Club. .  .B.  Leonard-R.  Cortez.Tiffany-Stahl  

Little  Yellow  House,  The.  . O.  Caldwell-M.  Sleep- 
er F.B.O  

Man  in  the  Rough,  The.  .  .B.Steele-M.King.  .  F-B-O  

Marry  the  Girl  B.  Bedford-R.  Ellis- 

D.  W.  Jennings.  .  .Sterling Pict.  (S.R.).. 6300  feet.  Mar.  10 

Million  for  Love,  A  R.  Howes- J.  Dunn  . .  .  Sterling  Pict.  (S.R.)  

Pay  As  You  Enter  C.  Cooke- L.  Fazanda Warner  Bros  

Rinty  of  the  Desert  Rin-Tin-Tin-A.  Fer- 

ris-C.  Nye  Warner  Bros  

Skinner's  Big  Idea  B.  Wash  burn- M. 

Sleeper-H. Trevor. F.  B.  0  5967  feet.  Mar.  17 

United  States  Smith  Special  Cast  Lumas  7000  feet  

We  Americans  G.  Sidney  P.  R.  Mil- 

ler-G.  Lewis  Universal  9161  feet  


JUNE 


Feature 


Distributed  by 


Players 

Dog  Justice  Ranger  (Dog)-E. 

Hearn-N.  Martan.  F.  B.  O  

Lady  Be  Good  D.  Mackaill-J.  Mul- 

hall  First  National. 

Lingerie  Tiffany-Stahl. . 

Loves  of  Ricardo  George  Beban  F.  B.  O  

Man  Higher  Up,  The  Lumas  


Length  Reviewed 


Feature  Players  Distributed  by 

Roulette  R.  Barthelmess-M.  Liv- 

ingston-W.  Oland.  First  National . . . 

Texas  Tornado,  The  Tom  Tyler  F.  B.  O  

Upland  Rider,  The  K.  Maynard-M.  Doug- 
las  First  National.  . . 


Length  Reviewed 


JULY 

Feature  Players  Distributed  by 

Count  of  Ten,  The  C.  Ray- J.  Gleason  Universal  

Fighting  Redhead,  The  Buzz  Barton  F.  B.  O  

Flyin' Cowboy,  A  H.  Gibson-O.  Has- 

brouck  Universal  

Head  of  the  Family,  The  Lumas  

Kelly's  Kids  Charlie  Murray  First  National... 

Trail  of  Courage,  The  R.  Steele-M.  Bonner.F-B-O  


Length  Reviewed 


Feature 


AUGUST 

Players  Distributed  by 

Bantam  Cowboy,  TLie  Buzz  Barton  F.  B.  O  

Barker,  The  Milton  Sills  First  National . . . 

Oh  Kay  Colleen  Moore  First  National... 

Thru  the  Breakers  Lumas  


Length  Reviewed 


Coming  Attractions 


Feature 


Players 


Distributed  by         Length  Reviewed 


7477  fect.Sept.4'26 


Abie's  Irish  Rose  F.  McDonald-J.  Hers- 

holt-N.  Carroll-C. 

Rogers  Paramount  

Abie  of  the  U.  S.  A  George  Jessel  Lumas  

Ace  High.  .  .   Hoot  Gibson  Universal  

Adventurer,  The  T.  McCoy-D.  Sebas- 

tian-C.  Delany  M-G-M  3709  feet  

Adventures  in  Pygmy  Land  Jungle  Film  W.  W.  Hodkinson .  .  .  6800  f eet .  .  Mar.  24 

After  the  Storm  H.  Bosworth-E.  GU- 

bert-C.  Delaney . .  .  Columbia  

Albany  Night  Boat,  The  Tiffany-Stahl  

Anne  Against  the  World  . .  .  Edith  Roberts  Rayart  (S.R.)  

Baby  Cyclone,  The  L.  Cody-A.  Pringle. . .  M-G-M  

Battle  of  the  Sexes,  The... B.  Bennett- J.  Hers- 

holt-P.  Haver-S. 

O'Neill  United  Artists  

Beggars  of  Life  W.  Beery-R.  Arlen-L. 

Brooks  Paramount  

Bellamy  Trial,  The  L.  Joy  M-G-M  

Better  Man,  The  F.  B.  O  

Betty's  a  Lady  J.  Ralston-C.  Ray . .  .  .  Universal  

Be  Yourself  R.  Denny-M.  Nolan.  .Universal  

Big  Bow  Mystery,  The  I.  Rich-C.  Brook  F.  B.  O  

Big  Game  Hunt,  Too  W.  Beery-R.  Hatton.  .Paramount  

Big  Gun.  The  George  Lewis  Universal  

Big  Noise,  The  A.  White-C.  Conklin- 

S.  Hardy  First  National  

Big  Sneeze,  The  W.  Beery-F.  Sterling- 

Z.  Pitts  Paramount  

Big  Top,  The  M-G-M  

Billionaire,  The  Al  St.  John-J.  Robards  Rayart  (S.R.)  

Black  Ace.  The  D.  Coleman- J.  Loff.  .Pathe  

Black  Pearl,  The  Gladys  Brockwell..  .  .Rayart  (S.  R.)  

Blossom  Time  (Movietone). J.  Gaynor-C.  Farrell. .  Fox  

Body  Punch,  The  J.   Dougherty-V.  B. 

Faire  Universal  

Boss  of  Little  Arcady,  The. C.  Murray-D.  Reed- 

D.  Dawson  First  National  

Bride  of  the  Colorado  J.  Boles-D.  Blossom.  .Pathe  

Brides  Will  Be  Brides.  .  ..Laura  La  Plante  Universal  

Bright  Aisle,  The  Lumas  

Broadway  Daddies  J.  Logan-R.  Lease-A. 

B.  Francis  Columbia  

Broken  Hearts  Hercules  Film  Prod.  (S.R.)  

Brotherly  Love  (tentative) . .  K.  Dane-G.  K.  Arthur  M-G-M  

Butter  and  Egg  Man,  The.  J.  Mulhall-M.  O'Day  First  National  

Certain  Young  Man,  A.  .  .  . Novarro-Adoree-W. 

Marshall-G.  Astor  .M-G-M  

Children  of  the  Sun  (South 

Seas  film)  Special  Cast  Universal  

Chinatown  Lon  Chaney  M-G-M  

City  of  Shadows,  The  J.  Luden-S.  Lynn  ... .F.  B.  O  

Clown,  The  ( Vitaphone) . .  .  Al  Jolson  Warner  Bros  

Cock-Eyed  World,  The  V.  McLaglen-E.  Lowe  Fox  

Code  of  the  Scarlet,  The  .  K.  Maynard-G.  Mc- 

Connell  First  National  

Companionate  Marriage  First  Division  (S.  R.)  

Cop,  The  W.  Boyd-J.  Logan-  A. 

Hale-R.  Armstrong  Pathe-De  Mille  

Craig's  Wife  Pathe-De  Mille  

Creole  Love  First  Divinion  (S.  R.)  

Crimson  Hour,  The  L.  de  Putti-I.  Moskine- 

N.  de  Brulier  Universal  

Dance  Fever  (Ufa  film)  Brill,  Inc  

Dancing  Daughters  J.    Crawford-J.  M. 

Brown-D.  Sebas- 

tian-N.  Asthcr-A. 

Page  M-G-M  

Date  With  a  Duchess,  A 

(tentative)   A.  Menjou-E.  Brent .  Paramount  

Deadline,  The  Flash  (Dog)-L.  Lor- 

raine-L.  G  ray  M-G-M  

Detectives  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Devil's  Cage,  The  P.  Garon-D.  Keith .  .  First  Division  (S.R.)  

Devil's  Chaplain,  The  Cornelius  Keefc  Rayart  (S.  R.)  

Diamond  Handcuffs  C.   Nagel-E.  Board- 

man-L.  Gray-D. 

Sebastian  M-G-M  

Dirty  Work  Johnny  Burke  Pathe  

Divine  Lady,  The  C.  Griffith-V.  Varconi- 

M.  Dressier  First  National  

Dolorosa  Tiffany-Stahl  

Domestic  Relations  Tiffany-Stahl  

Don't  Marry  L.  Moran-N.  Hamil- 
ton  Fox  

Doubling  for  Trouble  H.  Gibson-E.  Gilbert.Universal  


1168 


Motion    Picture  News 


Feature                             Players                   Distributed  by         Length    Reviewed  Feature                             Players  Distributed  by         Length  Reviewed 

Down  Grade,  The  Wm.  Fairbanks-A.  Man  About  Town,  The  L.  Cody-N.  Trevor . .  M-G-M 

Calhoun  Lumas   Man  From  Headquarters, 

Down  Our  Way  V.  Valli-F.  Darro-O.  The  Cornelius  Keefe  Rayart  (S.  R.)  

_  „  Caldwell  F.  B.  O   Man-Made  Woman  L.  Joy- J.  Boles-H.  B. 

Dragnet,  The  G.  Bancrof t-E.  Brent-  Warner  Pathe-De  Mille  

„  _.     ,.        W.  Powell  Paramount   Han  Who  Laughs,  The  ....  C.  Veidt-M.  Philbin. .  Universal  

Dreaded  Bandit,  The  (for-  Marriage     of  Tomorrow 

eign  film)  L.  Albertine-E.  Iina-  (tentative)   Tiffany-Stahl 

jeff  Cinema  Attractions   .  6000  feet   Masked  Stranger,  The  (ten- 

Eagle's  Talons,  The  Tom  Tyler  F.  B.  O   tative)   Tim  McCoy  M-G-M 

Easy  Come,  Easy  Go  R.  Dix-N.  Carroll ....  Paramount   Meet  the  Prince  Glenn  Tryon  Universal 

Empty  Saddle,  The  Fred  Humes  . .  . .  ..  .  .Universal   Meet  the  Prince  J.  Robards-A.  St.  John  Rayart  (S.  R.)'.V ." .' '. '.  

Escape,  The  V.  Valli-W  Russell.  . Fox^     Michigan  Kid,  The  C.  Nagel-R.  Adoree. .  Universal  

Enemy  The.   L.  Gish-R.  Forbes  ..  M-G-M  8189  feet.  .Dec.  31      Miracle  Girl,  The  Betty  Compson  First  Division  (S.R.)  

Eternal  Silence,  The  Bushman,  Jr.-N.  Ham-  Modern  Du  Barry,  The  (Ufa 

i'10?; J.  Marlowe. . .  Universal   film)  Maria  Corda  Brill,  Inc  7000  feet  

Excess  Baggage  Wm.  Haines   M-G-M   Modern  Mothers  H.  Chadwick-Fairbanks, 

Fallen  Angels   N.Kerry-P.  Starke-  Jr.-B.  Kent  Columbia  

„  .„  c    j  ar  T?"\ Universal   Mother  Machree  B.  Bennett-V.  McLag- 

Fangs  of  Fury   Sandow  (Dog)  Pathe   len.N  Hamilton-E 

Fanes  of  Justice  Silverstreak  (Dog)-J.  Clayton  Fox  6863  feet    Mar  17 

Walker-J  Marlowe.Bischoff  Prod.  (S.R.)  6000  feet                       Mr.  Romeo                         F  Sterling-N  Carroll- 
Fa  nl   C-FarrelG  Nissen-  q  Meeker  Fox 

r   lx.  M.Busch.y     .    Fox   Naughty  Duchess,  The  '  '.  i"  "'.  TifiahylStahl.  *..■.'.'.'.' .".'.* I.'.'.' 

Fifty-Fifty  Girl,  The  B.  Daniels- J.  Hall-W.  iaughty  Marietta  Marion  Davies . .  M-G-M 

„    ,   .    .    ,  WA2SS?  i :  •  A -~  ■  i  -Paramount   Navy  Blues  Arthur  Lake  Universal  

Fools  for  Luck  W.  C.  Fields-C.  Conk-  News  Parade,  The  N.  Stuart-S.  Phipps  Fox 

lin-S.  Blane-J.  Lu-  Night  of  Mystery,  A  A.  Menjou-N.  Lane- 

den...                   Paramount   Collier,  Jr.-E.  BrentParamount  

Foreign  Legion,  The  N.  Kerry-L.  Stone- J.  Noah's  Ark  (Vitaphone) .  .  .  D.  Costello-G.  O'Brien- 

_       0    .,                         „  Marlowe                Umversal   N.  Beery-L.  Fazen- 

Four  Devils,  The  F.  Macdonald-M  Dun-  ,ja  Warner  Brow 

can-C.    Morton-N.  None  But  the  Brave  Lionel  Barrymore . . '. .  Fox  

.  DlS!Ef,1V;  GayPor-  • Fox   Odd  Fellows  Fields-Conklin  Paramount  

Four  Sons  J.    Hall-M.    Mann-  Once  There  was  a  Princess  Mary  Astor  First  National  

Bushman,  Jr.-C.  One  Way  Street,  The  (ten- 

Morton-E.  Foxe-J.  tative)  M.  Loy-C.  Nagel-W. 

_      n.  „   fiV™ 9412  feet..  Feb.  18  Russell    Warner  Bros  

Four  Walls   John  Gilbert.      . .    M-G-M                                                   Out  of  the  Night  C.  Palmer-F.  Stanley- 
Freedom  of  the  Press  L.  Stone-M.  Day-D.  A.  Ayres   Rayart  (S.  R.)  

„         .„„  T        nKeithT    -; ?°lvers|V    Painted  Post,  The  T.  Mix-N.  Kingston.  .Fox  

George  Washington,  Jr  George  Jessel  Tiffany-Stahl   Part-Time  Marriage          June  Collyer  Fox 

Girl  Downstairs,  The  L.  Moran-G.  O'Brien.Fox   Patent  Leather  Kid  The 

Give  and  Take  G.  Sidney-S.  Lynn-G.  (road  show)  '  R.  Barthelmess-M. 

...       „.       ,               Lewis-J.  Hersholt.  Universal   O'Day  First  National  11412  feet.  Aug.  26 

Glorifying    the    American  Pay  As  You  Enter  L.  Fazenda-C.  Cook.  .Warner  Bros  

Girl  Rutn  Elder  Paramount   Phantom  Buster,  The  Buddy  Roosevelt  Pathe  

Glounous     Betsy     (Vita-  Phyllis  of  the  Follies  M.  Nixon-C.  Rogers .  Universal  

p'lone)   D.  Costello-C.  Nagel.  Warner  Bros   Pigskin  D.  Rollens-S.  Carrol.  Fox  

Godless  Girl,  The  L.  Basquette-G.  Dur-  Plastered  in  Paris  S.  Cohen-J.  Pennick- 

yea-Prevost-N.  M.  Batelini  Fox  

„  Beery .    .  .  .     .    Pathe-De  Mille   Play  Girl,  The  M.    Bellamy-J.  M. 

Golf  Widows  V.Reynolds-H.Ford-  Brown  Fox 

S.Rand  Columbia  .    Play  Goes  On   C  Vedt-M  Nolan  Universal. 

Green  Grass  Widows  Walter  Hagen  Tiffany-Stahl   Polly  Preferred  Marlon  Davies  M-G-M 

Gun  Shy  (tentative)  Beery-Hatton-M.  Port  of  Missing  Children, 

_       .         .    ,          Brian-G.James..  .Paramount   The  Sierra  Pictures  (S.  R.)  

Gypsy  Love  (tentative)  .............   Lumas   Power  (tentative)  D.  Fairbanks,  Jr.- J. 

H  angman's  House  V.  McLaglen-J.  Col-  Ralston  Tiffany-Stahl  

.    ,     j .        _         lyer-L.Kent-E.Foxe  Fox   Primanerliebe  (German  film)  Special  Cast  Scenic  Films  6500  f  eet .  .  Mar.  24 

Has  Anybody  Here  Seen  Prowlers  of  the  Sea  Tiffany-Stahl  

„  Ke,n,y?  •  •   T.  Moore-B.  Love. . .  .  Universal   Quick  Lunch  Fields-Conklin-M. 

Hawk's  Nest,  The  M.  Sills-D.  Kenyon-  Alden-S.  Blane-J. 

„     ,    _.                            A  Stone-M.  Love.  .  First  National   Luden  Paramount  

Hawk,  The .  .   M\?Jls  ■  •  W  T £  ?rs*  Nationa.   Rachel  P.  Negri-G.  Cooper . .  Paramount  

Heart  to  Heart   C.  Moore-E.  Lowe. .  First  National   Racket,  The  Thomas  Meighan . . .  Paramount  

Heat  (tentative)  Greta  Garbo  M-G-M   Red  Dancer  of  Moscow, 

Hello,  Cheyenne  1  T.  Mix-C.  Lincoln. .  .Fox   The..                           D  DelRio-C  Farrell- 

HelPs  Angels  B.   Lyon-J.    Hall-G.    D  Revier  '  Fox 

„  T         ,  ,.      _  _  Nissen.     .     ....  United  Artists  (about)  7  reels ...  .      Red  Lips  M.  Nixon-C.  Rogers  ."Universal".".".." . .  . .     ."." . .  .  . .  . .  . .  .  .  . .  . . . 

He  Learned  About  Women.  W.  Haines-E.  Percy-  Red  Mark,  The.   ..          G.  von  Seyffertitz-N 

„    „    JU     JT               ™AT-.Pa?e"«0rjini •  ••  •  Ouartaro  Pathe-De  MUle  

Her  Cardboard  Lover  M.  Davies-W.  HainesM-G-M   Ridin' Like  Fury  Hoot  Gibson  .  Universal 

High  Treason  E.Jannings-L  Stone-  Rip  Van  Winkle  Rudolph  Schildkraut  Pathe-De  Mille  

F.  Vidor-N.  Hamil-  River  Woman,  The  Alma  Rubens  Lumas  

_  „                              „  tg11/ ■  •  • :  v.      Paramount   Robert  Flaherty's  Southern 

His  Country  R.  Schildkraut-M.  Skies  M.  Blue-R.  Torres  .  .M-G-M  

„._...-.    ,  Dressier .. .    .     .  .  Pathe-De  Mille   Romeo  and  Juliet  N.  Kerry-M.  Philbin  Universal  

His  Third  Master  Henry  B.  Walthall  .  Rayart  (S.  R.)   Saddle  and  Spurs   "Buzz"  Barton-L. 

Hit  of  the  Show,  The  Joe  Brown-G.  Astor.  .F.  B.  O   Eason  F.  B  O. 

Hold  'Em  Yale  R.  La  Rocque-J.  Loff-  Sally  of  the  Scandals  B.  Love'-A."  Forrest. .  Y.  B.  O." '.  '.  '.  '.  '.  '. .' .' .' .' .' .' .' .' .' .' .' .' . ." . .' .' .  . . 

n,..                       .    Wg-Allan Pathe-De  Mille   Sally  of  the  South  Seas  Hercules  Film  Prod.  (S.  R.)  

Hold  Everything  (tentative)  J.  Hall  Paramount   Shadows  of  the  Night  Hercules  Film  Prod.  (S.  R.)  

Home,  James   . ...... .  . .  . ... . .  .  .Universal   Shanghai  Rose  Mae  Busch  Rayart  (S.  R.)  

Honor  Bound  G.  O'Bnen-E.  Taylor-  Shooting    Stars  (English 

_    -     „     ...                     L  Hyams-SantschiFox.  ..    film)  Artlee  Pict.  (S.R.)  

Hoofbeats  of  Vengeance... Rex  (Horse)  Universal   Show  Boat  Universal 

Hot  Heels .       .             .     G.  Tryon-P.  R.  Miller  Universal   Side  Show,' The .' ." .' .' .' .' .' .' .'  ."Fi'e'lds-Con'k'lin'-'BrianiParamoun't".'.' .' .' ." .' .' .' .' .  .' .'  .' .' .' .' .' .' 

5y*£0,7il.e'  Ihe,(Pfa  film)  -V  •„•  ■   •  VV §nll'lnC--  Silks  and  Saddles  M.  Nixon-R.  Walling- 

I'll  Tell  the  World  Colleen  Moore  First  National   M  Nolan  Universal 

Innocent,  The...   Vilma  Banky  United  Artists   Simba  Jungle  Film . '. '. . .  . .  Martin  Johnson  Afri- 

S1^?^0!1  Men'  T?e  •  A  ■■  \Tom  Santscnl Rayart  ^.  ».). .  ■  ■  •   an  Expedition  Corp.8000  feet .  .  Feb.  4 

It  Might  Happen  to  Any  Girl   ;  ir-.-  -  •■ -  Sterling  Pict.  (S.R.)   Sin  Town  H.  Allen-E.  Fair  Pathe-De  Mille  

Jazz  Mad  J.  Hersholt-Nixon-G.  Sisters  of  Eve  Mae  Busch  Rayart  (S.  R.)  

.    ,  ,  Lewis  Universal   Skyscraper,  The  S.  Carroll- W.  Boyd- 

Jealousy  (Ufa  film)    vcvfc". £ r    '  A-  Hale-A.  VaughnPathe-De  Mille  7040  feet  

Jungle  Rose ...   Dolores  Del  Rio  Fox  . .      .    A        Some  Mother's  Boy  Mary  Carr  Rayart  (S.  R.)  

King  of  Kings,  The  Special  Cast  Pathe-De  Mille  13500  feet.  April  2»  Son  of  St  Moritz  The  (ten- 
Knocking  'Em  Over  R.  Dix-J.  Arthur  Paramount                                                   tative)  '  J.  Gilbert-G.  Garbo .  .  M-G-M  

Ladies  Must  Love  Rod  La  Rocque  Pathe-De  Mille   Span  0f  Life,  The  Lon  Chaney  M-G-M  

Ladies  of  Leisure   .......    Tiffany-Stahl   Sport  Girl,  The  M.    Bellamy-J.  M. 

Ladies  of  the  Mob  C.  Bow-R.  Arlen-M.  Brown  Fox 

.    ..    _    .    „     .  „  A'den  Paramount   Sporting  Age,  The  B.  Bennett-c!  Nye- EL 

Ladies  Prefer  Bonds  (ten-    .„,.,„,       w         _  Herbert  Columbia  

tative) ............      .  C.  Nagel-M.  McAvoy.Warner  Bros   Stocks  and  Blondes  J.  Logan-"Skeets" 

Land  of  the  Silver  Fox,  The  Gallagher-G.  Astor  F.  B.  O  

(tentat,ve) R  r"  wSJS'nhJh^W.™ «  Rr„s  Stormy  Waters  E-  Southern-M.  Mc- 

.    D.    .                               C.Nye-Santschi... Warner  Bros.    Gregor  Tiffany-Stahl  

La  Piava  Lupe  Valez  United  Artists   e(„.t  i.„.i  -n,»               r  r-„„t».  c  tr-.-^ii  u„» 

Last  Cab,  The  Rudolph  Schildkraut  .Pathe-De  Mille   !'re^  Ang.e.1,  Th%y      ■ :  •  J"  Gaynoi;c-  FarreU-  •  1°*:  -i ■  

Last  Warning,  The  Laura  La  Plante  Universal   ^"1°  Ms    *  ^  fi'm) '  ^ami"a  r°™  ii"  BrU1,  lDC 

Law  of  the  Rknge,  The ... .  McCoy-Crawford-R.  8anrlse  Gaynor-G.  O'Brien- 

6'                Lease                   M-G-M  Livingston  Fox  8729  feet ..  Oct. 

Leave  It  to  Me  Glenn  Tr^on. Universal'.'.'. .'.;;;;.'.';.' ! .";.'.';; ." .' .' ! .' .'  .* .'      Sunset  Legion,  The  F.  Thomson-E.  Mur- 

Liie's  Crossroads  G.  Hulette-M.  Ham-  „     .,,«,,.     ~.           „,phli- i  "W  '  W '  V Paramount  

ilton  Excellent  Pict.  (S.R.)   Survival  of  Slim,  The  W.  Wales-P.  Mont- 

Lion  and  the  Mouse,  The  „  gomery.  Pat1he; 

(Vitaphone)                     M.  McAvoy-L.  Barry-  Tartuffe,  the  Hyprocnte . .  . Emil  Jannings  Brill,  Inc  

more-A.  B.  Frances-  Tenderloin  (Vitaphone)  D.  Costello-C.  Nagel .  Warner  Bros   7782  feet  

Collier,  Jr".  Warner  Bros   Tenth  Avenue  P.  Haver-V.  Varconi- 

Little  Wild  Girl,  The  L.  Lee-C.  Landis-F.  R.  Schildkraut  .  .  .  .Pathe-De  Mille  

Merrill  Hercules  Film  Prod.  (S.  R.)    Thief  in  the  Dark,  The  G.  Meeker-D.  Hill-G. 

Lonesome  G.  Tryon-B.  Kent.  .  .Universal   Lee  Fox  

Mademoiselle  From  Armen-  Three  Sinners  P.  Negri-W.  Baxter .  .Paramount  

tieres  (English  Film)  E.  Brody-J.  Stuart . . .  M-G-M   Thrill  Seeker,  The  R.  Clifford- J.  Fulton. .  Superlative  Pict.  (S.R.)  

Magnificent  Flirt,  The  F.  Vidor-L.  Young-A.  Tide  of  Empire  J.Crawford-J.Murray  M-G-M  

Conti-M.  Milner. .  Paramount   Times  Square  Tiffany-Stahl  


14 


April    7 ,    19  28 


\\<f> 


Distributed  by 


Length  Reviewed 


Feature  Players 
Tr»il  of  '98  K  Dane-P.  Starke-R. 

Forbes-Del  Rio. ..  M-G-M  1100  feet.  .Mar.  24 

Traveling   Salesman,  The 

(tentative)  R.  Dix-F.  Sterling-G. 

Olmsted  Paramount  

Two  Brothers  (Ufa  film)  Brill,  Inc  

Two  Sisters,  The  Rayart  (S.  R.)  

Dncensored  Woman,  The  Lumas  

Uncle  Tom's  Cabin  Special  Cast  Universal  Nov.  18 

Undressed  Sterling  Pict.  (S.R.)  

Valley  Beyond  the  Law,  TheD.  Coleman-J  Loff. .  .  Pathe  

Vamping  Venus  C.  Murray-Fazenda- 

T.  Todd  First  National  

Vanishing  Pioneer,  The...  .J.  Holt-S.  Blane  Paramount  

Fictory  George  Bancroft  Paramount  

Viennese  Lovers  Philbin-Heraholt-R. 

Keane  Universal  

Walking  Back  S.  Carroll-R.  Walling  Pathe-De  Mille  6  reels  

War  in  the  Dark,  The  Greta  Garbo  M-G-M  

Watch  My  Speed  R.  Denny-B.  Worth . .Universal  

Western  Suffragettes  H.Gibson-G.Hale  .  .Universal  

What  Holds  Men  Leatrice  Joy  Pathe-De  Mille  

When  Danger  Calls  W.  Fairbanks-E.  Sedg- 
wick  Lumas  5000  feet  

When  Dreams  Come  True  .Lila  Lee  Rayart  (S.  R.)  

When  Fleet  Meets  FJeet 

(British  Film)  H.  Stuart-B.  Goetzke- 

N.  Asther  Hi-Mark  (S.  R.)  7953  feet  

Whip,  The  D.  Mackaill-L.  Sher- 

man-A.  O-  Nilsson  First  National  

White  Hands  E.  Ralston-R.  Aries .  .Paramount  

Why  Sailors  Go  Wrong  S.  Cohen  Fox  

Wild  West  Romance  R.  King-L.  Gilmore..Fox  

Wild  West  Show,  The  H.  Gibson  Universal  

Wind,  The  L.  Gish-L.  Hanson. . .  M-G-M  

Windjammers  of  Gloncester 
The  F.  B.  O  

Wings  (road  show)  C.  Bow-B.  Rogers .  . .  Paramount  12  reels ....  Aug.  26 

Woman  Between,  The  Lumas  

Woman  Disputed,  The.  . .  .N.  Talmadge-G.  Ro- 
land  United  Artists  

Yellow  Contraband  L.  Maloney-G.  Goatz  Pathe  

Yellow  Lily,  The  B.    Dove-C.  Brook- 

Seyf errtitz  First  National  

You'll  Never  Get  Rich  First  Division  (S.R.)  


Comedies  and  Short  Subjects 


Title 


Sta 


Rrl.  Date 


BRAY  PRODUCTIONS 


Title  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster. .  .  Feb.  10 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward..  .Mar.  10 

Cat  Tales  McDougall  Kids  Feb.  20 

Cutting  Up  McDougall  Kids  Mar.  20 

Daze  of '49  J.Cooper-L.Carver  Jan.  1 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.  1 

Fat  and  the  Canary  McDougall  Kids  Dec.  20 

Fowl  Play  McDougall  Kids  April  20 

Fresh  and  a  Devil  Clyde-Malone-Irving  Sept.  1 

Here's  Another  One  Novelty  Oct.  15 

Here's  Another  One  Novelty  Dec.  15 

His  Ticklish  Predicament . . .  Jack  Cooper  Oct.    1 . 

Iron  Derby,  The  Eddy  Featherstone  Oct.  10 

Lost  in  a  Pullman  Perry  Murdock  July  13 

Lost  in  the  Lurch  P.  Murdock-N.  Cavalier  Mar. 


Magic  Game,  The  McDougall  Kids  Nov.  20 

Mr.  Pooh  McDougall  Kids  Jan.  20 

Orphans,  The  McDougall  Kids  Sept.  6 

Way  of  All  Fish,  The  J.  Cooper-N.  Cavalier  Dec.  1 


EDUCATIONAL 


Title 


Star  Dist'r       Rel.  Date 

Ain't  Nature  Grand  Eddie  Quillan  Nov.  20 

All  Bear  Curiosities  April  29 

All  Set  W.  Lupino-Sargent-L.  Hutton .  Jan.  29 

Always  a  Gentleman  Lloyd  Hamilton  Feb.  5 

Angel  Eyes  "Big  Boy"  Dec.  25 

At  Ease  Lloyd  Hamilton  Sept.  4 

Back  Home .   Curiosities  Sept.  25 

Batter  Up  George  Davis  Sept.  11 . 

Between  Jobs  Lloyd  Hamilton  Mar.  18. 

Blazing  Away  Lloyd  Hamilton  April  22 . 

Builders  of  Bridges — When 

Twilight  Comes  Bruce  Outdoor  Sketch  Feb.  26. 

Brunettes  Prefer  Gentlemen.Jerry  Drew  Nov.  6 

Burning  Timber  —  Rough 

Country  Bruce  Outdoor  Sketch   Oct. 

Call  o  Ithe  Sea,  The  (Color 

Film)  H.  Hampton-M.  Valles-N.  Kel- 

ley  Jan. 

Character  Studies  Carter  De  Haven  Nov 

Chilly  Days  "Big  Boy"  Feb. 

Circus  Blues  Dorothy  Devore  Mar.  25 

Count  Me  Out  Barney  Helium  Mar.  11 

Cry  of   Winter,  The— Hot 

Place,  The  Bruce  Outdoor  Sketch  Sept.  18 

Cntie  Dorothy  Devore  Jan.  15 

Delving  Into  the  Dictionary.  Hodge-Podge  Stpt.  11 

Dog  Days — The  Sun  and  the 

Rain  Bruce  Outdoor  Sketch  Jan. 

Dummies  Larry  Semon  Jan. 

Eats  for  Two  Dunham-Thompson  Oct. 

Fall  In    Monty  Collins  Jan. 

Felix  the  Cat  Hits  the  Deck. "Sullivan  Cartoon"  Dec. 

Felix  the  Cat  in  Behind  in 

Front  "Sullivan  Cartoon"  Dec. 

Felix  the  Cat  in  Comicalities  "Sullivan  Cartoon"  April 

Felix  the  Cat  in  Daze  and 

Knights  "Sullivan  Cartoon"  Oct.  30 

Felix  the  Cat  in  Draggin'  the 

Dragon  "Sullivan  Cartoon"  Jan.  22 

Felix  the  Cat  in  Eskimotive  . .  "Sullivan  Cartoon"  April  29 

Felix  the  Cat  in  Flim  Flam 

Films  "Sullivan  Cartoon"  Sept.  18 

Felix  the  Cat  in  Japanicky . .  "Sullivan  Cartoon"  Mar.  4 


Length  Reviewed 
.2  reels.  .  .  .Jan.  7 
.2  reels.  . .  .  Mar.  17 

.2  reels  

.2  reels.  . .  .  Mar.  17 
.2  reels. ..  .Feb.  4 
.2  reels.  . .  .  Mar.  17 
.2  reels. .  .  .Dec.  9 

.2  reels  

.2  reels  Oct.  21 

.lreel  Oct.  7 

.  1  reel  Dec.  2 

.2  reels  Oct.  21 

.2  reels  Oct.  21 

.2  reels  

.2  reels.  .  .  .Mar.  17 
.2  reels. .  .  .Dec.  2 
.2  reels.  . .  .Jan.  7 

. 2  reels  

.  2  reels ....  Dec.  9 


Length  Reviewed 

.  1  reel  Nov.  25 

.  1  reel  

.lreel  Feb.  4 

.2  reels  ....  Feb.  18 
.2  reels.  . .  .Dec.  31 
.2  reels.  .  .  Sept.  2 

.1  reel  Sept.  23 

.2  reels  Sept.  16 

.2  reels  

.2  reels  

.  1  reel  Mar.  10 

.2  reels  Oct.  28 


23  . 2  reels  Oct.  7 


1 

20 
19 


29 

1. 

9 

1. 
11 

11 
1 


.2  reels. . .  .Dec.  31 

.  1  reel  Jan.  14 

.2  reels  Feb.  18 

.2  reels.  . .  .  Mar.  17 
.  1  reel  Mar.  3 

.  1  reel  Sept.  2 

.2  reels  Feb.  18 

.  1  reel  Sept.  23 

.1  reel  Feb.  25 

.2  reels.  .  .  .Dec.  23 

.  1  reel  Oct.  14 

1  reel  Dec.  23 

1  reel  Feb.  11 

.lreel  Jan.  14 

.  1  reel  

.1  reel  Nov.  18 

.  1  reel  Feb.  25 

1  reel  

.lreel  Oct.  T 

.1  reel  Mar.  31 


Dec.  25 
.Dec.  4. 
.Oct.  9. 

April  15 
.  Mar.  25. 

Nov.  20. 


Felix  the  Cat  in  No  Fuelin'.  "Sullivan  Cartoon"   Oct.  16 

Felix  the  Cat  in  Ohm  Sweet 

Ohm  "Sullivan  Cartoon"  Feb.  19 

Felix  the  Cat  in  Polly-tics..  ."Sullivan  Cartoon"  Mar.  18 

Felix  the  Cat  in  Sure-Lock 

Holmes  "Sullivan  Cartoon"  April  15 

Felix  the  Cat  in  the  Oily  Bird. "Sullivan  Cartoon"  Feb.  5 

Felix  the  Cat  in  the  Smoke 

Screen  "Sullivan  Cartoon"  Jan.  8 

Felix     the     Cat  Switches 

Witches  "Sullivan  Cartoon"  Oct.  2 

Felix  the  Cat  in  Uncle  Tom's 

Crabbin'  "Sullivan  Cartoon"  Nov.  13 

Felix  the  Cat  in  Whys  and 

Otherwise  "Sullivan  Cartoon"  Nov.  20 

Felix  the  Cat  in  Wise  Guise .  "Sullivan  Cartoon"  Sept.  4 

Feline  Frolics — The  Tonquin 

Valley  Bruce  Outdoor  Sketch  Mar.  26 

Fighting    Orphans,  The — 

Evening  Mist  Bruce  Outdoor  Sketch  

Follies  of  Fashion  Curiosities  Sept.  26 

For  Men  Only  Curiosities  Oct.  30 

Fox  Tales  Drew-Dunham  Sept.  25 

Green-Eyed  Love  Ruby  McCoy-George  Hall  Apr.  8 

Half-Pint  Hero,  A  Lupino  Lane  Sept.  18 

Hello  Sailor  Lupino  Lane  Dec.  25 

Here  and  There  in  Travel 

Land  Hodge-Podge  Oct.  16 

He  Tried  to  Please  Monty  Collins  Aug.  12 . 

High  Strung  Jerry  Drew  Jan.  29 

Hints  on  Hunting — A  Day 

By  the  Sea  Bruce  Outdoor  Sketch  April  22. 

His  Maiden  Voyage  George  Davis    Feb.  26 

Hope   Hampton  Displaying 

Creations    Parisienne  in 

Color  (Color  Film)  Hope  Hampton  Dec.  4. 

How  to  Please  the  Public . .  .Hodge  Podge  Mar.  11 . 

Indiscrete  Pete  Jerry  Drew  Mar.  11. 

Injun  Food — Moods  of  the 

Sea  Bruce  Outdoor  Sketch.  . 

It's  Me   Monty  Collins  

Kilties  Dorothy  Devore  

Kitchen  Talent  George  Davis  

Listen  Sister  Lupino  Lane  

Little  Rube,  The  Dorothy  Devore  

Love's    Springtime  (Color 

Film)  H.  Hampton-J.  Catalaine  Feb.  12 

Lovingly  Yours  Curiosities  Dec.  4 

Lucky  Dog  P.  Dunham-L.  Billetts  Sept.  11. 

Many    Wings — Beside  the 

Still  Waters  Bruce  Outdoor  Sketch  Nov.  20. 

Models  in  Mud  Hodge-Podge  Nov.  13 

Mother  Birds  Curiosities  Mar.  4 

Mysterious  Night,  A  Monty  Collins  Feb.  12 

New  Wrinkles  Lloyd  Hamilton  Oct.  30 

New  York's  Sweetheart ....  Curiosities  Jan.    1 . 

Nicknames  Hodge-Podge .  . . .  r  April  8 . 

No  Fare  "Big  Boy"  April  8 

Nothing  Flat  George  Davis  Dec.  11 

Off  Again  J.  Lloyd-B.  Boyd  Sept  25 

Off  Balance  Monty  Collins  April  22 

Oh,  What  a  Man  I  Larry  Semon  Dec.  4 

Papa's  Boy  Lloyd  Hamilton  Dec.  18. 

Paris  Fashions  in  Color  (Col- 
or Film)  Hope  Hampton  Dec.  25. 

Peculiar  Pair  of  Pups,  A — 

Nobody  Home  Bruce  Outdoor  Sketch  

enny  Postals  Curiosities  April    1 . 

Pretty  Baby  Monty  Collins  Feb.  26 

Racing  Mad  Al  St.  John  Jan.  8. 

Recollections  of  a  Rover  ....  Hodge-Podge  Jan.  8. 

Red  Hot  Bullets  Eddie  Quillan  Nov.  27 . 

Rest  Day  Monty  Collins  Nov.  27 

Rubbernecking  Curiosities  Feb. 

Running  Ragged  Lewis  Sargent  Jan. 

Say  Ah-h  Charley  Bowers  Feb, 

Scared  Silly  Johnny  Arthur  Nov 

Seeing  Stars  George  Davis  Oct. 

Shamrock  Alley  "Big  Boy"  Nov.  27 

She's  a  Boy  "Big  Boy"  Oct.  2 

Shooting  Wild  Jack  Lloyd  Oct.  23 

Simple  Sap,  A  Larry  Semon  Feb.  12 

Slippery  Head  Johnny  Arthur  April  29. 

Some  Scout  Lupino  Lane  Nov.  6 

Spring  Has  Came  Monty  Collins  Mar.  26 

Star  Shots  Hodge-Podge  Feb.  6 

Stunt  Man,  The  Larry  Semon  Oct.  23 

Sword  Points  Lupino  Lane  Feb.  12 

There  It  is  Charley  Bowers  Jan.  1. 

Thoughts  While  Fishing — 

Silver  Shadows  Bruce  Outdoor  Sketch  

Visitors  Welcome  Johnny  Arthur  Mar.  4. 

ri cJ Jing  Slips  Monty  Collins  Jan.  15 

Whirl  of  Activity,  A  Hodge-Podge  Dec  11 . . 

Whoozit  Charley  Bowers  April  1. 

Wildcat  Valley  Johnny  Arthur  Jan.  22 . 

Wild  Wool— Night  Clouds.  .Bruce  Outdoor  Sketch  


Length  Rrvirwed 
1  reel  Nov.  11 


.1  reel 
1  reel. 


Mir.  17 


.1  reel  

1  reel  Mar.  10 

1  reel  Feb.  18 

1  reel  Oct.  11 

.  1  reel  Dec.  2 

.1  reel  Dec.  SO 

.1  reel  Sept.  II 

.1  reel  Mar.  10 


.1  reel  

.1  reel  

.1  reel  Oct.  21 

.2  reels. . .  Sept.  23 

.1  reel  Mar.  24 

.2  reels  Sept  1 

.2  reels.  .  .  Dec.  16 

lreel  Oct.  28 

.1  reel  

.2  reels  Feb.  4 

.  1  reel  Mar.  31 

.2  reels  Feb.  18 


lreel  Dec.  9 

1  reel  Mar.  17 

,2  reels ....  Mar.  10 

.1  reel.  .  .  .Dec.  23 

.lreel  Dec.  9 

.2  reels  Oct.  7 

2  reels  . .  .  Mar.  31 

2  reels  Mar.  24 

2  reels  Nov.  11 

2  reels. . .  Mar.  17 

.lreel  Dec.  9 

1  reel  Sept  23 

lreel  Nov.  4 

1  reel  Dec.  16 

.  1  reel   Feb.  18 

1  reel   Feb.  4 

2  reels.  .  .  Oct.  21 
lreel  Feb.  11 

1  reel  

2  reels.  . .  .  Mar.  24 
2  reels  .  .  Dec.  16 
1  reel.  . .  Oct.  14 

1  reel  

2  reels  ...Nov  26 
2  reels  Dec.  9 

1  reel  Jan.  7 


5 
29 
19 
13 
IS 


.1  reel  

.1  reel  Mar.  17 

.1  reel  Feb.  18 

.  2  reels ....  Jan.  28 

lreel  Feb.  4 

.2  reels ....  Nov.  18 

1  reel  Nov  18 

lreel  Feb.  4 

.lreel  Feb.  4 


2  reels . 
2  reels. 
2  reels 
2  reels. 
2  reles. 

1  reel.  . 

2  reels . 
2  reels . 
2  reels. 
1  reel 


.Feb.  18 

Nov.  11 

Oct  7 

Nov  St 

Oct.  7 

Oct.  21 

Feb.  26 


Oct  11 

Mar.  17 

lreel  Feb.  4 

2  reels  .     Sept  30 

.2  reels  Dec.  31 

.2  reels  Jan.  7 

.1  reel  

.2  reels  .  .  Mar.  10 

1  reel  Feb.  11 

1  reel   Dec.  81 

.2  reels.  . .  .Mar.  17 

2  reels  Feb.  4 

1  reel  


F  B  O 


Title  Star  Rel  Date 

After  the  Squall  Al  Cooke  April  16 

Alice  Cartoons  (Released  Twice  a  Month)  

All  Alike  Carr-Alexander-Ross  April  9 

All  Washed  Up  Al  Cooke  

deloved  Rogue,  The  Easoo-Hill-Cooke-Guard  Oct.  6 

Big  Berthas  Karr-Ross-Alexander  May  14 

Chin  He  Loved  to  Lift  Eason-Hill-Cooke-Guard  Sent.  14 

Come  Meal  Al  Cooke   May  28 

Fleshy  Devils  Carr-Alexander-Ross  Nov.  14 

Fresh  Hair  Fiends  Eason-Hill-Cooke-Guard  ...  Sept.  21 

Krazy  Kat  Cartoons  (released  twice  a  month)  

Mickey's  Battle  Mickey  Yule  Dec. 

Mickey's  Circus  Mickey  Yule  Sept. 

Mickey's  Eleven  Mickey  Yule  Nov. 

Mickey's  Little  Eva  Mickey  Yule  April 

Mickey's  Pals  Mickey  Yule  Oct. 

Mickey's  Parade  Mickey  Yule  Jan. 

Mickey's  Wild  West  Mickey  Yule  fetal 

My  Kingdom  For  a  Hearse .  Al  Cooke  April 

New  Faces  for  Old  Eason-Hill-Cooke-Guard   Oct.  13 

Panting  Papas  Karr-Ross-Alexander   Jan.  9 

Peter's  Pan  Eason-Hill-Cooke-Guard  Sept.  28 

Rahl  Rahl  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30 

SI  i  Troupes  to  Conquer ....  Eason-Hill-Cooke-Guard  Oct.  19 


Length 
.2  reels. 

1  reel  . 
.2  reels . 
.  2  reels . 

2  reels .  . 
2  reels . 
2  reels .  . 
2  reels 

2  reels . 
.2  reels .  . 

1  reel 
.2  reels. 
.  2  reels . 

2  reels . 

.  2  reels .  . 

2  reels . 

2  reels. . 

2  reels 
.  2  reels . 
.2  reels  . 
.2  reels .  . 

2  reels .  . 
.  2  reels . 
.2  reels.  . 
.2  reels.  . 


Revirt 


Feb.  38 


Oct. 


Dec.  9 


Oct.  1 


Dec.  16 


Nov.  26 
Feb.  18 


1170 


Motion    Picture  News 


Title  Star  Rel.    Date   Length  Reviewed 

Silk  Sock  Hal  Al  Cooke  May  14.  .2  reels  

Social  Error,  A  Al  Cooke  2  reels  Feb.  11 

Tanks  of  the  Wabash  Karr-Ross-AIexander  Oct   .10.  .2  reels  

Three  Missing  Links  Karr-Ross-AIexander  Dec.  12.  .2  reels. . .  .Nov.  11 

Toupay  or  Not  To  Pay  Eason-Hill-Cooke-Guard  Sept.  7 ..  2  reels  

Wanderers  of  the  Waistline.  .Karr-Ross-AIexander  Sept.  11 .  .  2r  a  els  


FOX  FILMS 


Length  Reviewed 
. .  1  reel  Nov.  4 

.  1  reel  

.1  reel  : . . . 

.  .2  reels. ..  .Nov.  4 


Title  Star  Rel.  Date 

Argentina,  The  Rich  Variety  Oct.    2 . 

Arkansas  Traveler  Variety  Jan.    8 . 

Art  Treasures  of  the  Vatican  .Variety  Dec.  25 . 

Capt.  Kidd's  Kittens  Animal  Comedy  Oct. 

Cow's  Husband,  A  F.  Spenser-M.  J.  Temple  2  reels  

Desert  Blooms,  The  Variety  Feb.    5 . .  1  reel  

Exploring  Norway  Variety  Aug.    7 . .  1  reel  

Fool  and  His  Honey  Tyler  Brooke  Sept.  25 . .  2  reels ....  Nov.  4 

Four  Faces  West  Tyler  Brooke  Nov.   6.  .2  reels.  ..  .Dec.  16 

Headhunters  of  Ecquador, 

The  Variety  1  reel  Feb.  4 

Her  Blue  Black  Eyes  M.  Casa  juana-E.  Clayton  ...  Oct.    9 . 2  reels  Nov.  4 

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill-A. 

Housman  2  reels ....  Mar.  24 

Hot  House  Hazel  T.  Brooke-T.  Hill  Jan.    1 . .  2  reels  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels  

Jungles  of  the  Amazon  Variety  1  reel  Jan.  21 

Kiss  Doctor,  The  T.  Brooke-D.  Thompson  2  reels  Mar.  17 

Lady  Lion  C.  Lincoln-E.  Clayton-B.  Bletcher  2  reels  

Lights  and  Shadows  of  Sicily. Variety  Nov.  27..1reel  

Lords  of  the  Back  Fence..  .  .Variety  Jan.  22.  .1  reel  

Love  Is  Blonde  D.  Ellis-D.  Rollens  Dec.  18.  .2  reels  Mar.  17 

Low  Necker,  A  Mar  jorie  Beebe  2  reels ....  Jan.  14 

Moose  Country,  The  Variety  Nov.  13.  .1  reel  

Mum's  the  Word  2  reels  Sept.  2 

Northern  Alaska  Today  Variety  Oct.  16 . .  1  reel  

Old  Wives  Who  Knew  Haliam  Cooley  2  reels  

Over  the  Andes  Variety  1  reel  

Psyche  and  the  Pskyscraper.  "O.  Henry"  2  reels  

Romantic  Alhambra,  The. .  .Variety  Oct.  30.  .1  reel  

Silly  Sailor,  A  G.  Cameron  Nov.  20.  .2  reels  

Sky  Frontiers  Variety  Sept.  4 . .  1  reel  

Solitudes  Variety  Dec.  11 . .  1  reel  

Too  Many  Cookies  T.  Brooke-L.  Miller  2  reels  

Twenty  Legs  Under  the  Sea .  R.  Walling- J.  Lorraine  Sept.  11 .  .  2  reels ....  Oct.  7 

Under  Colorado  Skies  Variety  Sept.  18.  .1  reel  

Wild  Puppies  Kid  Comedy  Dec.    4..  2  reels  Jan.  28 

METRO-GOLDWYN-MAYER 

Title  Star  Rel.  Date  Length  Reviewed 
Aching  Youth  Charley  Chase  Mar.  17.  .2  reels  


African  Adventure,  An  Ufa  Oddities  Aug.  2 

All  For  Nothing  Charley  Chase  Jan.  21 

Amazing  Lovers  Ufa  Oddities  Mar.  10 

Assorted  Babies  Ufa  Oddities  Nov.  S 

Barnum  and  Ringling,  Inc. .  ."Our  Gang"  April  7 

Battle  of  the  Century  Laurel-Hardy  Dec.  31 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Mar.  31 .  . 

Buffalo    Bill's    Last  Fight 

(Technicolor)  Special  Cast  Nov.  26.  . 

Call  of  the  Cuckoo,  The  Max  Davidson  Oct.  15 .  . 

Came  the  Dawn  Max  Davidson  Mar.  3 .  . 

Children  of  the  Sun  Ufa  Oddities  Feb.  11.  . 

Czarina's  Secret,  The  Tech- 
nicolor)  O.  Baklanova-D.  Mir-S.  Rand .  .Mar.  17.  . 

Death  Traps  Ufa  Oddities  Oct.  22 .  . 

Dog  Days  Ufa  Oddities  Oct.    8 .  . 

Dog  Heaven  "Our  Gang"  Dec.  17.. 

Dumb  Daddies  Max  Davidson  Feb.    4. . 

Edison,  Marconi  and  Co...  ."Our  Gang"  Mar.  10.  . 

Fair  and  Muddy  "Our  Gang"  May    5 . . 

Family  Group,  The  Charley  Chase  Feb.  18 .  . 

Fight  For  Life,  A  Ufa  Oddities  Nov.  19.  . 

Fighting  Feathers  Max  Davidson  Dec.  10.  . 

Finishing  Touch,  The  Laurel-Hardy  Feb.  25.  . 

Fishing  With  a  Microscope. .  Ufa  Oddities  

Flag,  The  (Technicolor)  E.  Benaett-F.  X.  Bushman-J. 

Walker-A.  Calhoun  Oct.    1 . . 

Forty  Thousand  Miles  With 
Lindbergh  Aviation  Film  Mar.  4 . . 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24.  . 

Golden  Fleeces  Ufa  Oddities  May  19.  . 

Happy  Omen,  A  Ufa  Oddities  July  14.  . 

Hats  Off  Davidson-Hardy  Nov.   5 . . 

Heavenly  Bodies  Ufa  Oddities  

Heebee  Jeebees  "Our  Gang"  Nov.  19 . 

Hidden  Death  Traps  Ufa  Oddities  Oct.  22. . 

Jewels  of  Venus  Ufa  Oddities  Sept.  10 . 

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28. 

Lady  of  Victories,  The  (Tech- 
nicolor)  A.Ayres-O.  Matiesen-G. Irving  .  Jan. 

Leave  'Em  Laughing  Laurel-Hardy  Jan. 

Let  George  Do  It  Laurel  Hardy  

Lighter  That  Failed,  The.  .  .Charley  Chase  Oct. 

Limousine  Love  Charley  Chase  April 

Lion  Hunt,  The  Ufa  Oddities  Dec.  17 . 

Love  'Em  and  Feed  'Em...  .Max  Davidson  Nov.  12. 

Monarch  of  the  Glen,  The .  .Ufa  Oddities  Mar.  24. 

Nature's  Wiza  rdry  Ufa  Oddities  July  28 . 

Never  the  Da  mes  Shall  Meet  Charley  Chase  Dec.  24 . 

Old  Wallop,  The  "Our  Gang"  Oct.  22 . 

Palace  of  Honey,  The  Ufa  Oddities  June  16. 

Pathfinders,  The  Ufa  Oddities  

Parasol  Ant,  The  Ufa  Oddities  Dec.  31. 

Pass  the  G  ravy  Max  Davidson  Jan.    7 . 

Perfume  a  nd  Nicotine  Ufa  Oddities  Jan.  14. 

Pets  and  Pests  Ufa  Oddities  Jan.  28 . 

Primitive  Housekeeping.. .  .Ufa  Oddities  April  21. 

Putting  the  Pants  on  Phillip.  .Laurel-Hardy  Dec.  3. 

Rainy  Days  "Our  Gang"  Feb.  11. 

Sanctuary  Ufa  Oddities  May    5 . 

Second  Hundred  Years,  The.Laurel-Hardv  Oct.    8 . 

8ecrets  of  the  Sea  Ufa  Oddities  Feb.  25. 

Sleeping  Death  Ufa  Oddities  June  30. 

Soari  n  g  Wings  Ufa  Oddities  Sept.  24 . 

Spoolr  -Spoofing  "Our  Gang"  Jan.  14. 

Sting  of  Stings,  The  Charley  Chase  Seot.  3 

Sugar  Daddies  All  Star  Cast  Sept.  10 

TallyHo  Ufa  Oddities  

That  Night  Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  

Tokens  of  .Vtaaiood  dfa  )llain  Jji;  !-. 


2  reels ....  Jan.  14 
1  reel  

1  reel  Nov.  28 

2  reels  

2  reels  

2  reels  

2  reels  

2  reels. ..  .Dec.  9 

2  reels  

2  reels  

1  reel  


Mar.  24 
Feb.  25 


21. 
28. 


1 


Title  Star  Rel.   Date   Length  Reviewed 

Us  Charley  Chase  Nov.  26 .  .  2  reels  

Way  of  All  Pants,  The  Charley  Chase  Oct.  29 .  .  2  reels  

What  Every  Iceman  Knows. Max  Davidson  Sept.  17 ..  2  reels  

Wicked  Kasimir,  The  Ufa  Oddities  April  7 .  .  1  reel  

Winged  Death  Ufa  Oddities  Dec.   3 . .  1  reel  Dec.  9 

Wonders  of  the  Blue  Gulf  of 

Mexico  Ufa  Oddities  1  reel  

Tale  vs.  Harvard  "Our  Gang"  Sept.  24 .  .2  reels  


PARAMOUNT 


Title 


Star 


2  reels. 
1  reel . . 

1  reel.  . 

2  reels. 
2  reels. 
2  reels. 

1  reel  

2  reels  Feb.  18 

1  reel  

2  reels  

2  reels  

1  reel  

2  reels. . .  .Feb.  18 

3  reels  

2  reels  

1  reel  

1  reel  

2  reels  

,  1  reel  

.2  reels. . .  .Dec.  9 

.1  reel  Dec.  11 

.  1  reel  

.lreel  Oct.  t 

.2  reels. . .  .Feb.  25 

2  reels  

2  reels.  . .  .Mar.  3 

2  reels  

2  reels  

.  1  reel  Dec.  9 

.2  reels. . .  .Dec.  9 

.  1  reel  Jan.  21 

.  1  reel  

.2  reels. ..  .Dec.  9 
.2  reels. .  .  .Mar.  3 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels. . .  .Jan.  14 

.  1  reel  

.  1  reel  Mar.  3 

. 1  reel  

.2  reels.  .  .  .Dec.  9 

.2  reels  

. 1  reel  

.  2  reels  

.lreel  May  3 

.  1  reel  

.  1  reel  

.2  reels . . .  .  Jau.  14 

2  reels  „ 

.  2  reels  

,  1  reel   

.2  reels  

.2  reels  

I  jjI  


Rel.  Date 

Adoration  Novelty  Feb.  25. 

Behind  the  Counter  E.  E.  Horton  Mar.  3 . 

Bugs  My  Dear  (Christie) . .  .Bobby  Vernon  April  21. 

Campus  Cuties  Billy  Dooley   April  7. 

Crazy  to  Fly  (Christie)  Bobby  Vernon  Sept.  17. 

Dad's  Choice  E.  E.  Horton  Jan.  7. 

Dizzy  Sights  (Christie)  Billy  Dooley  Dec.  17. 

Easy  Curves  (Christie)  Billy  Dooley  Nov.  12. 

Fantasy  Novelty  Oct.  16. 

Fighting  Fanny  (Christie) . . .  Featured  Cast  Jan.  21 . 

Find  the  King  E.  E.  Horton  Nov.  5. 

For  Crime's  Sake  Krazy  Kat  Cartoon  Nov.  19. 

French  Fried  (Christie)  Neal  Burns  Sept.  3 . 

Frenzy  Novelty  Jan.  14 . 

Gallant  Gob,  A  (Christie) . . .  Billy  Dooley  May  26 . 

Goofy  Ghosts  (Christie) ....  Jimmie  Adams  April  28 .  . 

Grid  Ironed  Krazy  Kat  Cartoon  Dec.  31. 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. 

Hold  'Er  Cowboy  (Christie) .  Bobby  Vernon  June   2 . 

Holy  Mackerel  (Christie) ..  .Jimmie  Adams  Feb.  11. 

Hot  Papa  (Christie)  Jack  Duffy  Oct.    1 . 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. 

Ice  Boxed  Krazy  Kat  Cartoon  Feb.  11 . 

Just  the  Type  (Christie)  Neal  Burns  Feb.  18. 

Ko-Ko  Kicks  Inkwell  Cartoon  Nov.  26 . 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18 . 

Ko-Ko  Chops  Suey  Inkwell  Cartoon  Oct.  29 . 

Ko-Ko  Explores  Inkwell  Cartoon  Oct.  15 . 

Ko-Ko  Hops  Off  Inkwell  Cartoon  Sept.  17. 

Ko-Ko's  Jerm  lam  Inkwell  Cartoon  Feb.    4 . 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31 . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.    7 . 

Ko-Ko's  Klock  Inkwell  Cartoon  Nov.  12. 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21 . 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 . 

KoKo's  Tattoo  Inkwell  Cartoon  Mar.  17 . 

Ko-Ko's  Quest  Inkwell  Cartoon  Dec.  10. 

Ko-Ko  the  Kid  Inkwell  Cartoon  Dec.  24. 

Ko-Ko  the  Knight  Inkwell  Cartoon  Sept.  3  . 

Ko-Ko  the  Kop  Inkwell  Cartoon  Oct.    1 . 

Loco  Motifs  Krazy  Kat  Cartoon  Sept.  24 . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24. 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. 

Love's  Young  Sream  (Chris- 
tie) Anne  Cornwall  May  12. 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24. 

Mad  Scrambles  (Christie).  .Neal  Burns  Nov.  26. 

Milk  Made  Krazy  Kat  Cartoon  Dec.    3 . 

Moony  Mariner,  A  (Christie)  Billy  Dooley  Sept.  24 . 

Nifty  Nags  (Christie)  Jack  Duffy  Dec.  24. 

Ocean  Blues  (Christie)  Jimmie  Adams  Nov.  19. 

Oh  Mummy  (Christie)  Jimmie  Adams  Oct.    8 . 

Pie  Curs,  The  Krazy  Kat  Cartoon  Nov.   5 . 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14 . 

Rail  Rode  Krazy  Kat  Cartoon  Sept.  24 . 

Save  the  Pieces  (Christie).  .Bobby  Vernon  Jan.  28. 

Say  Uncle  (Christie)  Jack  Duffy  June  9 . 

Scared  Pink  (Christie)  Jack  Duffy  Oct.  29. 

School  Daze  Krazy  Kat  Cartoon  Sept.  10. 

Sea  Food  (Christie)  Billy  Dooley  July  14. 

Shadow  Theory  Krazy  Kat  Cartoon  Jan.  28 


Short  Tail,  A 

Slick  Slickers  (Christie) . . 
Slippery  Heels  (Christie) . 
Splash  Yourself  (Christie) 

Stork  Exchange,  The  

Sweeties  (Christie) 


.Novelty  Sept.  10 

..Neal  Burns  July  7 

.  .Jimmie  Adams  June  16 

.Bobby  Vernon  Dec.  3. 

.  Krazy  Kat  Cartoon  Dec.  17 

.  Bobby  Vernon  Mar.  10 


Swiss  Movements  (Christie)  Jimmie  Adams  Dec.  31 


Tired  Wheels 

Toddles  

Topsey  Turvey  

Uncle  Tom's  Caboose. . . . 

Water  Bugs(Christie)  

Wedding  Wows  (Christie) 
Wired  and  Fired  


Krazy  Kat  Cartoon  Oct.  8 

. .  Novelty  Dec.  10 

.  .  Krazy  Kat  Cartoon  Oct.  22 

Krazy  Kat  Cartoon  Oct.  22 

.Billy  Dooley  Feb.  4 

.Bobby  Vernon  Oct.  22 

.  Krazy  Kat  Cartoon  Mar.  10 


Length  Reviewed 

.2  reels  

2  reels  

2  reels  

.2  reels  '. 

.2  reels  

.2  reels  

.  1  reel  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.  1  reel  

.  2  reels  

.2  reels  

.  2  reels  

2  rees  

.  1  reel  

.  2  reels  

.2  reels  

.2  reels  

.  2  reels  

.  1  reel  

.  1  reel  

.  2  reels  

. 1  reel  

.  1  reel  

.  1  reel  

.1  reel  Nov.  11 

. 1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

. 1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.1  reel  

.1  reel  

.  1  reel  

.2  reels  

.  2  reels  

.  1  reel  

.2  reels  

.  1  reel  

.2  reels  

.  2  reels  

.2  reels  

.  2  reels  

. 1  reel  

.  1  reel  

.  1  reel  Oct.  4 

. 2  reels  

.  2  reels  

.  2  reels  

. 1  reel  

.  2  reels  

.  1  reel  

.2  reels  

.2  reels  

.2  reels  

.  2  reels  

. 1  reel  

.2  reels  

.2  reels  

.  1  reel  

. .  1  reel  Oct.  7 

.1  reel  

. 1  reel  

.2  reels  

.2  reels  

.  1  reel  


PATHE-DE  MILLE 


Star 


Rel. 


Date 
13. 
9 


Title 

Alien  Antics  '.  Sportlight  Nov 

411  Bull  and  a  Yard  Wide... "Aesop  Fables"..-  Oct. 

Assistant  Wives  Charley  Chase  Dec.  4 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April  8 . 

Beach  Club,  The  Bevan-Hurlock  Jan.  22 . 

Benares  (Educational)  Geographical  Number  Jan.  24. 

Best  Man,  The  Bevan-A.  Bennett-V.  Dent  Feb.  19. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Farley-C. 

Lombard  Mar.  18 . 

Big  Tent,  The  "Aesop  Fables"  Oct.  23 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb.  26. 

Boats  and  Fishermen  of  the 
Arctics  and  Tropics  (Edu- 
cational)  Science  Number  Mar.   4 . 

Boy  Friend,  The  "Aesop  Fables"  Jan.  22 . 

Brave  Heart,  A  "Aesop  Fables"  Oct.  30 . 

Broncho  Buster,  The  "Aesop  Fables"  Jan.   1 .  , 

Bucking  the  Handicap  Sportlight  Dec.  25. 

Buddhists  of  Burma,  The 

(Educational)  Geographical  Number  Feb.  5. 

Bull  Fighter,  The  Bevan-Hurlock  Nov.  27. 

Busy  Bodies  Sportlight  Jan.  8. 

Calcutta  (Educational)  Geographical  Number  Dec.  11 

Carnival  Week  "Aesop  Fables"  Dec.  4. 

Chicken  Feed  "Our  Gang"  Nov.   6 . 

Christmas  Cheer  "Aesop  Fables"  Dec.  18. 

Comrades  in  Work  Mabel  Noimand 

County  Fair,  The  

Crowned  fields  

Cups  and  Coitenlers. 

Cutting  a  Milon  

">  <  Id/  ? )7 .  .  .  

Defensive  Ends,  The. 


Length  Reviewed 

.1  reel  Nov.  1] 

.lreel  Oct.  1 

,2  reels. . .  .Dec.  2 

1  reel. . . '   

.2  reels. .  .  .Jan.  14 

.  1  reel  

.2  reels  Feb.  11 

.  2  reels ....  Mar.  10 

.1  reel  Oct.  21 

. 1  reel  


.  "Aesop  Fables"  Mar.  4. 

.Sportlight  Feb.  19. 

.Sportlight    Nov.  27. 

."Aesop  Fables"    Sept.  11. 

.Ben  Tu^pii  0;t.  23. 

.  "Football  Sense"  Nov.  27 . 


.  2  reels  

.  1  reel  

.  1  reel  

1  reel  

.  1  reel  Dec.  23 

. 1  reel  

.2  reels. . .  .Dec.  2 

.  1  reel  Dec.  31 

.  1  reel  

.  1  reel  

2  reels.  . .  .Nov.  4 

.  1  reel  

,  2  reels  

1  reel  

1  reel  

1  reel  Nov.  26 

1  reel  Sept.  2 

2  ree's. .  .Oct  21 
1  reel  


April    7 ,    19  28 


117 


Tltle  Star  Re|.  Date 

Defensive  Half,  The  "Football  Sense"   Nov  6 

Delhi  (Educational)  Geographical  Number.  .    .       Feb' 2e 

Do  Detectives  Think?  Stan  Laurel   Nov  20 

Do  Monkeys  Manicure?  Stan  Laurel   '  Aori'l  1 

Down  to  the  Sea  Sportlight   Oct  30 

Exploring  England  with  Will   

Rogers  Travelesque   Dec  18 

Fair  Catch,  The  "Football  Sense"   Nov'  13 

Family  Frolics  Sportlight   Jan '  22 

Fiddlesticks  Harry  Langdon   Nov'  7 

Flying  Elephants  Roach  Stars ....  Feb  12' 

Flying  Fishers  "A <ssop  Fables"   "  Nov'  27 

Flaming  Fathers  Max  Davidson   Dec '  18 

Football  Field  Officials  "Football  Sense" . .  Oct '  23 

For  Sale  a  Bungalow  Hurlock-Quillan   Oct'  30 

Forward  Pass,  The  "Football  Sense"  . .  Oct'  9 

Fox  Hunt,  The  "Aesop  Fables"  '.  '.'.    '   Nov  20 

Frolics  in  Frost  Sportlight   "Dec  18 

From  Soup  to  Nuts  Rarebits ....  Oct '  23 

Fundaments  of  Football  Sportlight  Special  Oct'  23 

Fun  Afoot  Sportlight   Maris' 

Galloping  Ghosts  O.  Carew-O.  Hardy-J.  Finlay- ' 

son   Mar  1 1 

Girl  From  Everywhere  D.  Poliard-S.  Hallowa'y .'.'.'.  '..'.' .  Dec' 11 

Girl  From  Nowhere,  The  .  .D.  Pollard-S.  Holloway-Swain. .  Mar.  25 
Go  d  Digger  of  Weepah,  A . .  .Bevan-Bennett-Burke  Oct  2 

X    a  cl1,  Tie,i : '  Mi Bevan-Quillan- A.  Bennett .' .  .  .  Sept.  4 

Good  Ship  Nellie,  The  "Aesop  Fables" .  Feb  5 

Have  a  Drink  Rarebits   "        "  Nov'  20 

Hawaii,  the  Beautiful  (Edu-   

cational)  Geographical  Number  Nov.  27 

High  Stakes       '^Aesop  Fables"  Jan.  15. 

Jan.  15. 
.Sept.  4. 


Length  Reviewed 

.1  reel  

.  1  reel  

2  reels  Nov.  18 

.  1  reel  

.  1  reel  Oct.  28 


Title 

Cigareete  Maker's  Romance, 


Star 


DUt'r        Rel.    Date   Length  Reviewed 


.  1  reel  Dec.  16 

.  1  reel  

.  1  reel  Tan.  14 

.2  reels  Nov.  25 

.2  reels  Feb.  11 

.  1  reel  

.2  reels  Dec.  16 

.  1  reel  Oct.  21 

.2  reels. .  .  .Oct.  28 

.  1  reel  

.  1  reel  

. 1  reel  

.1  reel  Oct.  21 

.  1  reel  

.  1  reel  


.2  reels 
.  2  reels 
.  2  reels 
.2  reels 
.2  reels 

.  1  reel  

.  1  reel  Dec. 


Mar.  3 
Dec.  2 
Mar.  24 
Sept.  30 


12. 
1. 

18. 
11. 

16. 
2. 
15. 


Honeymoon  Hints  Rarebits  j 

Horses,  Horses  Sportlight  . . " 

How  Man  Suits  His  Life  to 

Differing  Surroundings.  .  .Science  Series 
Houses  of  the  Arctic  and  the 

Tropics  (Educational)  Science  Number .  .  .  Feb  12 

Human  Fly,  The . . .  "Aesop  Fables"   \  \  \  Sept.  25 ' 

In  Again.  Out  Again  "Aesop  Fables"   Sept  18 

Jungle  Days   "Aesop  Cartoon"  , . .  Mar'.  26' 

TUn.k«MA"'  The "Aes°P  Fables"  Dec.  25 

Just  Kidding  Rare-Bits   Dec  18 

Kashmir,  Old  and  New  (Edu-   

cational)  Geographical  Number   Jan.  10 

Keeping  Fit  Sportlight  Special  Nov.  20 

Kick,  The   "Football  Sense"   Oct.  2 

pn?  Harold  L.  Baird-T.  Holmes   Nov.  13 

Ladies  Day  Sportlight   Dec  11 

Lateral  Pass,  The  "Football  Sense"...  Oct'  16 

Lindy  s  Cat .   "Aesop  Fables"  ....'.!  Oct'  16 

Love  at  First  Flight  Pollard-Hurlock-Cowley . . ..     '  Jan  29 

Love  ma  Police  Station.  .  .  E.  Quillan-M.  Hurlcok  Dec.  25 

Man  W.thout  a  Face  (Serial)  A.  Ray-W.  Miller ...  Tan    15 ' 

Mark   of   the   Frog,  The 

w(SfrialL w  •  •  •  ■   •  M.  Morris-D.  Reed   Mar.  25 

Masked  Menace,  The  (Serial)  L.  Kent-J.  Arthur .  Nov  6 

Nature's  Cathedral  (Educa-   

wii0aian  t  iVA Geographical  Number  Dec.  18. 

How  I'll  Tell  One  Chase-Laurel  Oct  9 

Olympic  Games  "Our  Gang"   Sent  11 ' 

Sni.h?  ?ce  ™ "Aesop  Fables"  . ...  .'.'.'.  Mar.  U  ' 

Outwitting  Time  Sportlight.  Oct  2 

Over  the  Bounding  Blue  with  Will  Rogers  (Traveies'que) .' .'  Feb'. 

Playing  Hookey  "Our  Gang"..  Tan 

Prowling  Around  France  with  ' 

Will  Rogers  Travelesque   Sept 

Rats  in  His  Garret  "Aesop  Fables"  ' '  Dec 

Reeling   Down   the  Rhine 

with  Will  Rogers  Travelesque.  .  .  Tan 

River  of  Doubt,  The  "Aesop  Fables"   Oct ' 

Run  Girl,  Run  Sennett  Girls   Jan' 

Sailors,  Beware  I  Stan  Laurel   Sent  25 

Saved  By  a  Keyhole  "Aesop  Fables" ...  "  Nov  '  13 

Scaling  the  Alps  "Aesop  Fables" .. .       .  April  l" 

Season  to  Taste  Sportlight   "  Mar  4 

Shalimar  Gardens,  The  (Ed-   

ucational)  Geographical  Number   Mar.  18 

Signs  of  Spring  "Aesop  Fables"   Nov.  6 

Shou  d  a  Mason  Tell?  L.  Baird-T.  Holmes   Sept.  18 ' 

Should    Second  Husbands 

Come  First?  Max  Davidson.  .  Oct  23 

Should  Tall  Men  Marry?. .  .Roach  Stars   Jan  15 

Small-Town  Sheriff,  The .  .  .  "Aesop  Fables" ...  Sept  4 

Smile  Wins,  The  "Our  Gang"   "  Feb  26 

Smith's  Army  Life  Hiatt-McKee-Jackson  '    Feb.  6' 

Smith's  Bargain  Hiatt-McKee-Jackson  

Smith's  Candy  Shop  Hiatt-McKee- Jackson  Aug.  21 

Smith's  Cook   Hiatt-McKee-Jackson  Oct.  16 

Smith's  Cousin  Hiatt-McKee-Jackson   Nov.  13 

Smith  s  Farm  Days  Hiatt-McKee-Jackson   Mar.  4 

Smith  s  Holiday  Hiatt-McKee-Jackson  Jan.  8 

Smith's  Modiste  Shop  Hiatt-McKee-Jackson .  .  Dec.  11 

Smith's  Pony  Hiatt-McKee-Jackson  Sept.  18 

Smith  s  Restaurant  Hiatt-McKee-Jackson   April  1 

Soldier  Man  Harry  Langdon .... 

Son  Shower,  The  "Aesop  Fables"   Mar  '  18 ' 

Spider's  Lair,  The  "Aesop  Fables"   Feb.  19 

Snnnyside  (Re-issue)  Charlie  Chaplin   Dec.  25  ' 

Swim  Princess,  The  D.  Pollard-A.  Clyde-C.  LombardFeb.  26 

Tackles  and  Touchdowns..  .Sportlight.  ..  .  Sept  18 

Tail  Waggers   Sportlight  .April   1 .' 

1  heir  Second  Honeymoon.  . Baird-Holmes  .  Oct  16 

±rees  •  •  ■  Rarebits   Mar.  11 

Twenty-Four-Dollar  Island.  .Novelty .... 

Op  the  Ladder  Sportlight  ! '. '.  Oct. '  16 ' 

Versatility  Sportlight  Feb.  5. 

Volcanoes  (Educational)  Geological  Number   Feb.  19 

Wandering  Minstrel,  The..  ."Aesop  Fables"   Jan.  29 

Weaker  Sex,  The  Rarebits   Sept.  26 

Winging  Around  Europe  With 

Will  Rogers  Travelesque   Nov.  20 

Women  Workers  of  Ceylon 

(Educational)  Geographical  Number  Dec.  27 . 

Work  of  Running  Water  (Ed- 

ucational)  Geological  Number  Mar.  11. 

Yellow  Cameo,  The  (Serial)  Allene  Ray  

Young  Hollywood  Special  Cast  Nov.  27. 


1  reel. 
1  reel. 
1  reel. 
1  reel. 


2  reels. 


.2  reels  

.  1  reel  Sept.  30 

.1  reel  

.2  reels ....  Mar.  31 

.  1  reel  

.  1  reel  Dec.  23 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels  Nov.  11 

.  1  reel  Dec.  9 

.1  reel  Oct.  14 

.1  reel  Oct.  28 

.2  reels. .  .  .Jan.  21 
. 2  reels.  .  . . Dec.  23 
10  episodes  .Jan.  14 

10  episodes  .Mar.  24 
10  episodes  .Nov.  4 

.  1  reel  

.2  reels. .  .  .Oct.  14 
.  2  reels ....  Sept.  i 

1  reel  

1  reel  

lreel  Feb.  11 

.2  reels  


1  reel. 
1  reel. 


.  1  reel  Jan.  7 

1  reel  Sent  30 

.2  reels. . .  .Jan.  14 

.2  reels  Sept.  30 

.  1  reel  

.  1  reel  Mar.  31 

1  reel  


1  reel.  . 
.  1  reel . . 

2  reels. 


2  reels.  .  .  .Oct.  21 
.2  reels. . .  .Jan.  7 

lreel  Sept  2 

2  reels. .  . .  Mar.  3 


2  reels . 
2  reels . 
2  reels . 
2  reels 
.2  reels . 
2  reels. 
2  reels. 
2  reels . . 
2  reels . . 
1  reel.  . 


Feb. 


Oct.  21 
Nov.  11 

.Mar.  3 
Dec.  31 
.  Dec.  9 


.  1  reel  

.1  reel  Feb.  18 

.3  reels  

.2  reels.  . . .  Mar.  3 

.  1  reel  

. 1  reel  

.2  reels  

.  1  reel  

.1  reel  Dec.  23 

lreel  Oct.  21 

.1  reel  Jan.  28 

.  1  reel  

.  1  reel  

.1  reel  

.1  reel  Nov.  18 

.  1  reel  


.1  reel  

10  episodes  

.2  reels.  .  ..Dec. 


STATE  RIGHTS 

Tl,Ie  Star  Dist'r       Rel.    Date  Length 

Bear  Escape,  A  Parker-Reavis  Capitol  Prod.  2  reels 

J™™*  Tarbell-Finch-Shaw  Red  Seal  2  reels. 

Bet,  The  (story  by  Chekov) .  F.  P.  Donovan  (produer)  2  reels . 


Reviewed 
.  Aug.  1 


A  (story  by  Crawford) . ..  F.  P.  Donovan  (producer) .  .  2  reels 

Dream  of  the  Sea,  A  (Bino- 
color)  Piim  Dist 

r*-  .  ■         .     ~.    ,        ,  Corp  lreel  May  27 

District  Doctor,  The  (story  by 

Blazac  F.  P.  Donovan  (producer)  2  reels  

Girl  with  the  Golden  Eyes, 

The  (story  by  Balzac)  F.  P.  Donovan  (producer)  2  reels 

Helpless  Helper  Al  Joy  Cranfleld-Clarke  2  reela.  . 

Here  Comes  the  Bride ....  Sketchograf  Cranfleld-Clarke         1  reel 

Heroes  of  the  Wild  (Serial)  Jack  Hoxie  N.  Levine.  Dec.    1    10  episodes 

His  Off-Day  Tommy  Albert  Cranfield-Clarke. ...  2  reeli  

Isle  of  Sunken  Gold,  The 

(Serial)  A.  Stewart  Nat  Levine  Sept.   1 . 10  episodes  

Ko-Ko  Makes  'Em  Laugh. .  "Fleischer  Cartoon"  Red  Seal  1  reel         July  22 

Lunches  and  Punches  Sid  Smith  Capitol  Prod  2  reels  Sept. 

Ma  and  the  Auto  (Guest  Jewel)  A.  C.  A  1  reel  

Mysterious    Airman,  The 

(Serial)   Weiss  Bros  10  episodes  

Necklace,  The  M.  Alden-M.  Costel- 

lo-E.  Chautard.  .  .F.  P.  Donovan  (pro- 

_     .  ducer)  2  reels  

Nothing  to  Live  For  Al  Joy  Cranfleld-Clarke  2  reels  

Piece  of  String,  A  (story  by 

De  Manpassant)  F.  P.  Donovan  (producer)  2  reels  

Police  Reporter,  The  (Serial)  W.Miller-E.  Gilbert-.  Weiss...  Mar          10  epitodes      .  . 

She  Beast,  The  Sid  Smith  Capitol  Prod  2  reels .  .    July  1 

Silence  of  the  Snows  (Guest  Jewel)  A.  C.  A.   1  reel 

Sophomore,  The  G.O'Neil-L.Graydon. Hi-Mark  

Spooky  Money  Al  Joy  Cranfield-Clarke  2  reels  

Who's  Who  Al  Joy  Cranfleld-Clarke  2  reels .  .  . 

Yellow  Dog,  The  (Guest  Jewel)  A.  C.  A  lreel         April  16 

You  Can't  Win  (Serial)  Weiss  Bros  10  episodes  .  ... 


TIFFANY-STAHL 


Title 


Star  Rel.  Date 

Bridal  of  Pennacock,  The . . .  Color  Classic  Nov.  1 

Comrades  Color  Classic   Nov.  15 

King  of  Sports  Color  Classic  Sept  15 

Marcheta  Color  Classic   Mar.  1 

Medallion,  The  Color  Classic   Mar.  1 

Memories   Color  Classic  Oct.  1 

Mission  Bells  Color  Classic  Mar.  15 

North  of  Suez  Color  Classic  Jan.  1 

Perfect  Day,  A  Color  Classic  April  1 

Roaming  'Round  the  Carrib- 

bean  Color  Classic  Oct. 

Romany  Love  Color  Classic  Dec 

Rose  of  Killarney  Color  Classic  Dec 

Scarface  Color  Classic  Jan. 

Souvenirs  Color  Classic  Feb 

Treasure  Land  Color  Classic   Feb 


Length  Reviewed 

.lreel  Dec  t 

.  1  reel  Dec  2 

.  1  reel   

.  1  reel  

. 1  reel  

1  reel  Sept  9 

.  1  reel  

.1  reel  

.  1  reel  

.  1  reel  

.1  reel  Feb.  18 

.  1  reel  

.1  reel  

.1  reel  

.  1  reel  


UNIVERSAL 

TitI<'  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20 

All  Balled  Up  (O.  R.  Cohen 

story)  Charles  Puffy   Feb.  27 

*Jj  F?r  Uncle  C.  King-C.  Doherty  Oct.  19 

All  Wet  Oswald  Cartoon  Oct.  31 

And  How  "The  Gumps"  Oct.  31 

Andy  Knows  His  Onions.  .  ."The  Gumps"  ...  Dec  12 

Any  Old  Count  "The  Gumps"  ...Jan.  23 

Back  to  Nature  Arthur  Lake   Feb.  27 

Banker's  Daughter,  The  Oswald  Cartoon   Nov.  28 

Bare  Fists  Jack  Perrin  Jan.  14 

Battle  Scarred  Hero,  A  "The  Gumps"   Oct  3 

Battling     Buckaroo,  The 

(Western)  Bob  Curwood   Nov.  10 

Battling  Justice  Fred  Gilman  Mar.  24. 

A  Long-Adams-Layman-McPhail . May    2 . 

Blind  Man's  Bluff  Jack  Perrin  Nov.  19 

Boss  of  the  Rancho  Bob  Curwood   Jan  7 

Brand  of  Courage,  The  B.  Curwood-P.  Mont- 

„...,...  gomery  Feb.  4. 

Bright  Lights  Oswald  Cartoon  Mar.  19 

Buckskin  Days  Newton  House   Feb.  18 

Buster's  Big  Chance  Trimble,  Turner  and  Dog          Jan.  11 

Buster  Come  On  Trimble,  Turner  and  Dog          Sept.  14 

Buster's  Home  Life  Trimble,  Turner  and  Dog . . .     Oct.  12 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14 

Buster  Steps  Out  Trimble,  Turner  and  Dog          Feb.  8 

Buster,  What's  Next?  Trimble,  Turner  and  Dog  ... .    Nov  16 

By  Correspondence  Arthur  Lake   Jan.  30 

Case  of  Scotch,  A  "The  Gumps"   Jan.  9 

Clearing  the  Trail  (Western). Newton  House..  .  Nov  26 

Cloud  Buster,  The  "The  Gumos"   Feb.  6 

Code  of  the  Mounted,  The.  Jack  Perrin   May  5 

Crimson  Colors  Lewis-Gulliver   Sept.  12 

Dancing  Fools  C.  King-C.  Doherty-E.  Clair.  . .  Sept.  21 

Danger  Ahead  (Western) ..  Jack  Perrin   Sept  24 

Dangerous  Double,  The 

(Western)  Bob  Curwood   Oct.  16 

Dates  for  Two  C.  King-C.  Doherty   Jan.  18 

Daze  of  the  West  (Mustang)  Fred  Gilman   Sept.  3 

Dazzling  Co-Eds  Lewis-Gulliver..  Oct  10 

Disordered  Orderly,  The.  .  Sid  Saylor-Jean  Doree  .        .  Nov  9 

Empty  Socks  Oswald  Cartoon  .  Dec  12 

Fighting  Finish,  The  Lewis-Sullivan-Phillips  Oct  24 

Fighting  Texan,  The  (Mus- 
ing) Fred  Gilman    Sept.  10 

Gauge  of  Battle,  The  Fred  Gilman   April  21 

George's  False  Alarm  Sid  Saylor   Feb  29 

George  Steps  Out  Sid  Saylor  Sept  28 

Great  Guns  Oswald  Cartoon   Oct  17 

Haunted  Island. The  (Serial)  Jack  Daugherty-Helen  Foster    Mar.  26 

Harem  Sea  rem  Oswald  Cartoon  ...  Jan.  9 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April   4  . 

Hidden  Loot  Bob  Curwood   April  28 

High  Flyin' George   Sid  Saylor   Jan.  25 

His  In  Laws  (O.  R.  Cohen 

story)  Charles  Puffy   Mar  12 

Horns  and  Orange  Blos- 
soms (O.  R.  Cohen  story). Charles  Puffy   Jan  29 

Horse  Play  Long-Adams-Laymon-McPhaill  Jan.  4 

Hot  Stuff  Ben  Hall   Oct.  24 

Indoor  Golf   Long-Adams-Layman-McPhail  Mar.  7 

Keeping  in  Trim  Long-Adams-Laymon-McPhail  Sept.  7 

King  of  Hearts  (Northwest 

Series)  Jack  Perrin   Dec.  17 

Law  Rider,  The  (Western)    Fred  Gilman   Nov  6 


Length  Reviewed 
.  .  1  reel  

.2  reels.  .  .  .Feb.  4 

.  2  reels  Oct.  7 

.1  reel  

.2  reels  

.2  reels  Dec.  t 

.2  reels  

.1  reel  Feb.  11 

.2  reels  

.2  reels. .  .  .  Dec  23 
2  reels.  .  .  .Sept.  30 

.2  reels  

.2  reels. .  .  .Feb.  26 

. 2  reels  

.2  reels  Oct.  28 

.2  reels  

.2  reels. . .  .Jan.  T 

. 1  reel  

.2  reels.  .  .  .Jan.  28 

.  2  reels  ...  Dec  23 
.2  reels  .  .  Sept.  ( 

2  reels.  .  .  Sept.  30 

. 2  reels  

.2  reels.  .  .  .Jan.  28 

2  reels.  .  Oct.  28 
.  1  reel  Jan.  14 

2  reels  Dec.  21 

2  reels  

2  reels  .  .  Jan.  21 

2  reels  

2  reels  .  June  IT 
2  reels ...  Sept.  1 

2  reels  . .  .  .Sept.  < 

2  reels  .  .  Sept.  28 

2  reels  Dec.  81 

2  reels  

2  reels  

2  reela  

1  reel  

2  reels  

1  reels.  .  .  .Aug.  II 
.2  reels  .  .  .  Mar.  24 

2  reels  ..  Feb.  4 
2  reels  

1  reel   Aug.  19 

10  episodes  

.  1  reel  

.2  reels  . .  Mar.  IT 

2  reels  .  .  Mar.  31 
2  reels  


2  reels 


Feb.  18 


2  reels ....  Jan. 
2  reels ....  Dec 
1  reel  Oct 


2  reels  . 

3  reels . 


2  reels . 
2  reels 


Feb. 
Am. 

. .  Dec 


7 

16 

14 
11 
It 


1172 


Motion    Picture    N  e  tv  s 


.  Nov.  4 
.  Mar.  10 


Title  Star  Rel.   Date  Length  Reviewed 

Lone  Ranger,  The  Fred  Oilman  Dec.  31.  .2  reels  

Looters,  The  Bob  Curwood  Mar.  3.  .2  reels. ..  .Feb.  4 

Love  Wallop,  The  Arthur  Lake  Nov.   7.1  reel  

Madden  of  the  Mounted. ..  .Jack  Perrin  Mar.  10.  .2  reels. . .  .Feb.  11 

Man  of  Letters,  A  Sid  Saylor  Feb.  15..  2  reels  Jan.  28 

Married  Bachelors  (O.  R. 

Cohen  story)  Charles  Puffy  April    9.  .2  reels. . .  .  Mar.  17 

Mechanical  Cow,  The  Oswald  Cartoon  Oct.    3 . .  1  reel  Aug.  19 

Mild  West,  The  "The  Gumps"  Dec.  26.  .2  reels  

Mistakes  Will  Happen  Ben  Hall  Feb.  13..  1  reel  Jan.  21 

Model  George  Sid  Saylor  Dec.  28.  2  reels  

Money!  Money!  Money! .  .  Ben  Hall  May    7  .1  reel  

Monkey  Shines  Ben  Hall  Dec.  26  .1  reels  

Neck  n'  Neck  Oswald  Cartoon  Jan.  23.  .1  reel  

Newlyweds'  Advice  Jan.    2.  .2  reels. . .  .Dec.  16 

Newlyweds  Christmas  Party, 

The  Snookums-Saylor-Clair  Dec.    6 .  .  2  reels . . . 

Newlyweds'  Friends,  The . .  .Snookums-Bartlett-McPhaill. . .  April    1 .  .  2  reels.  . . 
Newlyweds'  Imagination, 

The  Snookums-Bartlett-McPhaill. .  .  May    7.2  reels  

Newlyweds'  Mistake,  The.  .Snookums-Saylor-Clair  Nov.    7.  .2  reels  

Newlyweds'  Servant,  The ...  Snookums-Bartlett-McPhaill  .  Feb.    6.  .2  reels. . .  .Feb.  4 

Newlyweds  Success,  The. .  .Snookums-Bartlett-McPhaill.  .Mar.  6.  .2  reels  Feb.  11 

Newlyweds'  Surprise,  The.  .Snookums-Saylor-Clair  Oct.    3.  .2  reels. . .  .Sept.  10 

Newlyweds'  Troubles,  The. .  Snookums-Saylor-Clair  Sept.  6.  .  2  reels ....  Aug.  19 

No  Blondes  Allowed  C.  King-C.  Doherty  Mar.  21.  .2  reels  Feb.  26 

Ocean  Bruises  "The  Gumps"  Nov.  14 . .  2  reels ....  Oct.  2f 

Ocean  Hop,  The  Oswald  Cartoon  Nov.  14.  .1  reel  Oct.  28 

Ole  Swimmin'  'Ole,  The  Oswald  Cartoon  Feb.    6.  .  1  reel.  ...  Mar.  24 

On  Deck  Sid  Saylor-Jean  Doree  Nov.  30.  .2  reels  

One  Every  Minute  Arthur  Lake  April  23    1  reel  

Oh  Mabel  1  C.  King-C.  Doherty  Nov.  23 .  . 2  reels  

Oh  Teacher  I  Oswald  Cartoon  Sept.  19.1  reel  Sept  % 

On  Special  Duty  (Western) .  Fred  Gilman  Oct.    8 .  .  2  reels  Sept.  SO 

Out  in  the  Rain  "The  Gumps"  Feb.  20.  .2  reels. ..  .Jan.  28 

Ozzie  of  the  Mounted  Oswald  Cartoon  April  30.  .1  reel  

Passing  the  Joneses  Long-Adams-Laymon-McPhail  .Nov.    2.  .2  reels  

Payroll  Roundup,  The  Bob  Curwood  Mar.  31.2  reels ....  Mar.  3 

Picking  on  George  Sid  Saylor   Oct.  26.  .2  reels.  ..  .Oct.  14 

Prince  and  the  Papa  (O.  R. 

Cohen  story)  Charles  Puffv  Feb.  12.  .2  reels  Jan.  21 

Racing  Wizard,  The  Newton  House  Dec.  24 . .  2  reels  

Rattling  Good  Time,  A  Ben  Hall  Dec.  19  . 1  reel  Dec.  16 

Red  Warning  (Western) ...  .Newton  House  Oct.  29.  .2  reels. ..  .Oct.  14 

Rickety  Gin  Oswald  Cartoon  Dec.  26.  .1  reel  

Ride  'Em  Plowboy  Oswald  Cartoon  April  15.  .1  reel  Mar.  24 

Riding  Gold  Newton  House  Jan.  21 . .  2  reels  

Riding    Whirlwind,  The 

(Western)  Newton  House  Oct.    1 . .  2  reels  Sept.  88 

Riding  Wild  Bob  Curwood  Dec.  10.  .2  reels  

Ring  Leader,  The  Jack  Perrin  April   7 .  .  2  reels ....  Mar.  10 

Ringside  Romeos  Arthur  Lake  Mar.  26.  .  1  reel  Mar.  10 


Title 


Sta 


Rel.  Date 


Reviewed 


Rival  Romeos  Oswald  Cartoon  Mar.  5. 

Run  Buster  I  Trimble,  Turner  and  Dog  Dec.  14. 

Running  Wild  Lewis-Gulliver-Phillips  Dec.    5 . 

Sagebrush  Sadie  Oswald  Cartoon  April  1. 

Sailor  George  Sid  Saylor  May    9 . 

Samson  at  Calford  Lewis-Gulliver   Nov.  7 

Saxophobia  Arthur  Lake  Oct.  10 

Scarlet  Arrow,  The  (Serial — F.  X.  Bushman  Jr.)  

Scrambled  Honeymoon,  The  Ben  Hall  Nov.  21. 

Scrappin'  Fool,  The  (Mus- 
tang)  Bob  Curwood  Sept.  17 . 

Sealed  Orders  Jack  Perrin  Feb.  11. 

Shady  Rest  "The  Gumps"  

Showing  Off  Long-Adams-Laymon-McPhail  Dec.    7 . 

Sliding  Home  Lewis-Gulliver- Phillips  Jan.  16 . 

Smiling  Wolf,  The  (Western)  Fred  Gilman  Dec.    3 . 

Social  Lions  Ben  Hall  Mar.  12 . 

Society  Breaks  Long-Adams-Laymon-McPhail  Oct.    5 . 

Sodas  and  Shebas  Arthur  Lake  Sept.  12 . 

Some  Babies  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  26. 

Some  Pets  Arthur  Lake  Jan.    2 . 

Son  of  the  Frontier,  A  Newton  House  April  14. 

So  This  Is  Sapp  Center  Ben  Hall  Jan.  16. 

South   of   Northern  Lights 

(Western)  Jack  Perrin  Oct.  22 . 

Special  Edition  Ben  Hall  April   9 . 

Splashing  Through  Lewis-Gulliver-Phillips  Dec.  19 . 

Start  Something  Long-Adams-Laymon-McPhaill.Feb.  1. 

Swell  Clothes  Arthur  Lake  Dec.  5. 

Taking  the  Count  C.  King-C.  Doherty  April  18. 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11. 

There's  a  Will  C.  King-C.  Doherty  Dec.  21. 

Too  Much  Sleep  "The  Gumps"  Sept.  19 . 

Tota!  Loss,  A  "The  Gumps"  Nov.  28 . 

Trail  of  the  Tiger,  The  (Serial)  Jack  Daugherty  Nov.  7. 

Trolley  Troubles  Oswald  Cartoon  Sept.  6 . 

Unexpected  Hero,  An  F.  Gilman-M.  King  Feb.  25. 

Untamed,  The  Newton  House  May  12. 

ValiantRider.The (Western).Bob  Curwood  

Vanishing  Rider,  The  (Serial)  Wm.  Desmond  Jan.  16. 

Watch  George  Sid  Saylor  Mar.  28 

What  a  Party  C.  King-C.  Doherty  Feb.  22 

When  George  Hops  Sid  Saylor  April  25. 

When  Greek  Meets  Greek.. "The  Gumps"  Oct.  17 

Winged  Hoofs  Newton  House  Mar.  17 

Winning  Five,  The  Lewis-Gulliver-Phillips  Sept.  26. 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan,  2 

Winning  Punch,  The  Lewis-Gulliver-Phillips  Nov.  21. 

Wolves  of  the  Range  Fred  Gilman  Jan.  28, 


Dec.  8 
.Nov.  18 


Length 

.  1  reel. 

.2  reels 

.2  reels 

.  1  reel. 

2  reels  

2  reels. .  .  .June  IT 
1  reel  Sept.  30 

10  episodes  

.1  reel  

.  2  reels ....  Sept  8 

.2  reels  Jan.  28 

.2  reels  

.2  reels  Nov.  18 

.  2  reels  Dec.  88 

.2  reels  

.  1  reel  

.  2  reels ....  Sept.  80 
.lreel  Sept.  • 


,2  reels.  . .  .Mar.  3 

.  1  reel  Dec.  16 

.2  reels.  . .  .Mar.  17 
.1  reel  Dec.  80 

.2  reels  Oct  * 

.  1  reel  Mar.  17 

2  reels  

.lreel  Jan.  14 

.  1  reel  Nov.  18 

.2  reels.  .  .  .Mar.  24 

10  episodes  

.2  reels.  .  .  .Mar.  17 

.  2  reels  

.2  reels  Sept.  I 

.2  reels  

.2  reels.  .  .  .Aug.  8 

.1  reel  Aug.  If 

.2  reels  Jan.  28 

.  2  reels  

.  2  reels  

10  episodes  

.2  reels.  . .  .Mar.  3 
.  .2  reels.  . .  .Feb.  4 
2  reels.  ..  .Mar.  31 


.2  reels. . 
.2  reels.  . 
.2  reels. . 
.2  reels. . 
.  2  reels . . 
.2  reels. . 


.Oct.  T 
.Fdb.  26 
Sept.  1» 


erOpinionsonNeiuPict 


211 


"Sadie     Thompson"  —  United 
Artists,     United  Artists 
Theatre,  Los  Angeles 

Times:  "One  of  finest,  most 
glowingly  human  pictures  screen 
has  ever  seen." 

Examiner:  "Sadie  easily  most 
momentous  film  occasion  in  Gloria 
Swanson's  life.  Has  not  given  such 
a  performance  in  years." 

Express :  "A  happy  choice  for 
Miss  Swanson." 

Record:  "One  of  best  pictures 
ever  filmed  and  the  Sadie  Thomp- 
son she  has  created  for  screen  will 
live  long." 

Herald :  "Fine  picture,  best  in 
fact  that  Gloria  has  made  in  years." 


"Sadie     Thompson"  —  United 
Artists,  Salt  Lake  City 

Telegram:  "'Sadie  Thompson' 
Brilliant  Success  at  the  Paramount. 
Powerful  character  study.  Gloria's 
characterization  possesses  a  magni- 
ficent vitality  and  abandon  rarely 
seen  in  the  films  and  it  brings  her 
once  more  into  the  favor  of  pic- 
ture fans.  There  is  not  a  false  note 
in  the  entire  production.  It  is  amaz- 
ing. The  picture  is  an  unusual 
triumph  of  sincerity  over  the  usual 
maudlin  sentimentalizing." 


"Sadie     Thompson"  —  United 
Artists,  Stanley  Theatre, 
Philadelphia 

Eve.  Bulletin:  "The  best  bit  of 
acting  she  has  ever  done.  For  Miss 
Swanson,  nothing  but  praise  can  be 
registered.  Hers  is  a  vibrant,  vivid, 
compelling  characterization,  reflec- 
tive of  many  moods,  marked  by  a 


complete  subordination  of  self  to 
the  business  of  portraying  a  role 
that  runs  the  gamut  of  emotion." 

Inquirer:  "  'Sadie  Thompson' 
Excels  at  Stanley.  Gloria' Swanson 
Does  Sincere  and  Gripping  Work. 
Picture  is  Truly  Notable  Achieve- 
ment. Has  contributed  one  of  the 
most  sincere  and  beautiful  pieces  of 
acting  to  motion  picture  archives. 
The  picture  proves  to  be  one  of 
those  ideal  things  which  happen 
with  such  infrequency  that  one 
holds  one's  breath  during  its  en- 
tire length  in  the  fear  that  it  is 
really  too  perfect  a  thing  to  con- 
tinue unflawed.  Held  the  audience. 
One  more  bit  of  not  too  gaudy 
praise  may  be  given  Miss  Swanson. 
She  does  work  that,  for  sincerity 
and  real  feeling  has  not  been  sur- 
passed by  any  other  screen  actress." 

Public  Ledger:  "  'Sadie  Thomp- 
son' is  as  satisfying  a  job  as  has 
come  out  of  Hollywood  in  many 
months." 

"A  mighty  fine  piece  of  work.  It 
is,  for  one,  the  best  bit  of  acting 
that  Gloria  Swanson  has  yet  done. 
It  is  a  real  being  she  creates." 


"A  Texas  Steer" — First  National, 
Loew's  State  Theatre, 
Los  Angeles 

Express:  "Refreshingly  differ- 
ent. One  of  most  delectable  hours 
afforded  by  cinema.  Directed  with 
keen  sense  of  amusing  possibilities, 
played  by  exceptional  cast.  Now 
sly,  now  salty  in  its  humor  which 
at  times  rises  to  hilarious  heights." 

Examiner :  "Those  who  like  Will 
Rogers  cannot  help  approving  of 
'A  Texas  Steer,'  and  who  is  there 
among  us  who  do  not  cast  our  vote 


for  him?  Whimsical  humor,  for 
which  he  is  famous." 

News:  "Will  Rogers  a  great 
congressman.    He  gets  vote  from 


this  reviewer  any  time  he  wants  to 
run  for  re-election.  One  of  finest 
screen  comedians  seen  in  these  parts 
in  many  a  moon.  Real  picture." 


STATEMENT     OF    THE  OWNER- 
SHIP,   MANAGEMENT,  CIRCU- 
LATION, ETC.,  REOUIRED 
BY  THE  ACT  OF  CON- 
GRESS OF  AUGUST 
24,  1912, 

of  Motion  Picture  News,  published 
weekly  at  New  York,  N.  Y.,  for  April 
1,  1928. 

State  of  New  York,  County  of  New 
York,  ss. : 

Before  me,  a  Notary  Public,  in  and 
for  the  State  and  county  aforesaid,  per- 
sonally appeared  Percy  S.  Alden,  729 
7th  Ave.,  New  York  City,  who  having 
been  duly  sworn  according  to  law,  de- 
poses and  says  that  he  is  Secretary  of 
Motion  Picture  News,  Inc.,  publishers 
of  Motion  Picture  News,  and  that  the 
following  is,  to  the  best  of  his  knowledge 
and  belief,  a  true  statement  of  the  own- 
ership, management  (and  if  a  daily 
paper,  the  circulation),  etc.,  of  the  afore- 
said publication  for  the  date  shown  in 
the  above  caption,  required  by  the  Act 
of  August  24,  1912,  embodied  in  section 
411,  Postal  Laws  and  Regulations, 
printed  on  the  reverse  of  this  form,  to 
wit: 

1.  That  the  names  and  addresses  of 
the  publisher,  editor,  managing  editors, 
and  business  manager  are: 

Publisher,  Motion  Picture  News,  Inc., 
729  Seventh  Ave.,  New  York  City. 

Editor,  Wm.  A.  Johnston,  729  Seventh 
Ave.,  New  York  City. 

Managing  Editors,  J.  S.  Dickerson  & 
Oscar  Cooper,  729  Seventh  Ave.,  New 
York  City. 

Business  Manager,  Wm.  A.  Johnston, 
729  Seventh  Ave.,  New  York  City. 

2.  That  the  owner  is:  (If  owned  by 
a  corporation,  its  name  and  address  must 
be  stated  and  also  immediately  thereun- 
der the  names  and  addresses  of  stock- 
holders owning  or  holding  one  per  cent 
or  more  of  total  amount  of  stock.  If  not 
owned  by  a  corporation,  the  names  and 
address  of  the  individual  owners  must 
be  given.  If  owned  by  a  firm,  company, 
or    other    unincorporated    concern,  its 


name  and  address,  as  well  as  those  of 
each  individual  member,  must  be  given.) 
— Motion  Picture  News,  Inc.,  729  7th 
Ave.,  New  York  City;  Wm.  A.  Johnston, 
729  7th  Ave.,  New  York  City;  E.  Ken- 
dall Gillett,  729  7th  Ave..  New  York 
City;  Percy  S.  Alden,  729  7th  Ave., 
New  York  City;  Carl  Tucker,  729  7th 
•  Ave.,  New  York  City;  Isabel  G.  Gillett, 
729  7th  Ave.,  N.  Y.  C. ;  Dorothy  Ovens 
Johnston,  729  7th  Ave.,  New  York  City. 

o.  That  the  known  bondholders,  mort- 
gagees, and  other  security  holders  own- 
ing or  holding  1  per  cent  or  more  of 
total  amount  of  bonds,  mortgages,  or 
other  securities  are:  (If  there  are  none, 
so  state.)  None. 

4.  That  the  two  paragraphs  next 
above,  giving  the  names  of  the  owners, 
stockholders,  and  security  holders,  if 
any,  contain  not  only  the  list  of  stock- 
holders and  security  holders  as  they  ap- 
pear upon  the  books  of  the  company  but 
also,  in  cases  where  the  stockholder  or 
security  holder  appears  upon  the  books 
of  the  company  as  trustee  or  in  any 
other  fiduciary  relation,  the  name  of  the 
person  or  corporation  for  whom  such 
trustee  is  acting,  is  given;  also  that  the 
said  two  paragraphs  contain  statements 
embracing  affiant's  full  knowledge  and 
belief  as  to  the  circumstances  and  con- 
ditions under  which  stockholders  and  se- 
curity holders  who  do  not  appear  upon 
the  books  of  the  company  as  trustees, 
hold  stock  and  securities  in  a  capacity 
other  than  that  of  a  bona  fide  owner;  and 
this  affiant  has  no  reason  to  believe  that 
any  other  person,  association,  or  cor- 
poration has  any  interest  direct  or  indi- 
rect in  the  said  stock,  bonds,  or  other 
securities  than  as  so  stated  by  him. 

P.  S.  Alden, 
(Signature  of  Secretary.) 

Sworn  to  and  subscribed  before  me 
this  23d  day  of  March,  1928. 

[Seal]  Henry  J.  Shiff. 

Notary  Public  Bronx  Co.  Reg.  No. 
2965A;  "New  York  Co.  Reg.  No.  9699. 
(My  commission  expires  March  30,1930) 

Roy  Press 
Printers 


Preordained 


w —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."* 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  V. 


Y 


OU 


Can't  0  verlook 


:>rna 


GETTING 
THE  MOST 
OUT  OF  THE 

1-SHEET 
SIZE 


CAM 

LAEMM1E  ~ 

bresents  j  ^  s\ 

%-Utiiversal 


DESIGNED 
FOR 

UNIVERSAL 

BY 

MORGAN 


Morgan  Posters! 


"A  Quality  All  Their  Own" 


Gen'l  Office: 
CLEVELAND,  O. 

Branches: 
New    York  City 
Los  Angeles 


Plants : 
Cleveland,  O. 
New  York  City 
Elmhurst,  L.  I. 


ol.  XXXVII 


SHOUT  IT  FROM  THE 
HOUSE  TOPS! 


-  v 


V 


'MGM  , 


ON  THE  WAY! 


Dane- Arthur  in  Circus 
Rookies ;  Lon  Chaney  in 
Laugh,  Clown,  Laugh; 
Norma  Shearer  in  The 
Actress ;  Joan  Crawford 
in  Diamond  Handcuffs, 
Syd  Chaplin  in  Skirts; 
John  Gilbert  in  The 
Cossacks. 

AND  MORE!  MOREI  MORE! 


WE  have  just  seen 
RAMON  Novarro  in  his  latest 
"ACROSS  To  Singapore  — 
WHAT  a  show! 
ACTION  !    Action !    Action ! 
AND  Love!    Love!  Low! 
SOME  combination  — 
TELL  the  folks  and  prepare  for 
A  SELL  OUT! 

Gee  whiz  •    Hon-  the  hits  roll  in  fron 

ETRO-GOLDWYN-M 


Los 


No.  15 

Angeles 


Entered  as  serond-c!a.< . 


act  of  March  3,  1879 

Published  W  eekly— $2.00  a  Year 

New  York 


PRICE  20  CENTS 


Chic  a  i 


SENTRY  SAFETY  CONTROL 
attached  to  any  standard  projector 
is  a  guarantee  that  no  film-fire 
can  occur. 

Its  cost  is  trifling,  its  protection 
is  absolute.  It  means  your 
audience,  your  employes,  your 
investment  are  safe  from  the 
worst  menace  in  theatre  operation 
—  fire! 

And  it  gives  you  that  priceless 
possession  ~  peace  of  mind. 


HIT  Y  « EE)  IKnri^OIL 


13th  and  Cherry  SU.,  PHILADELPHIA      1560  Broadway,  NEW  YORK 

And  All  Branches  of 
NATIONAL  THEATRE  SUPPLY  COMPANY 


greatest  gross 

ever  rolled  up 

in  one  week 

bv  one  picture 
in  history  of 

show  business! 


Harold  Lloyd 


in 


Speedy 


Produced  by  Harold  Lloyd 
Corp.  A  Paramount  Release 


records 
go  flooey! 

KIN  Oi  l.  NEW  ^  <>|{k 

"Speedy"  opening  breaks 
Saturday  and  Sundaj  house 
record ! 

•  »  A 

ROOSEA  i  l  l  .  CHICAGO 

"Speedy"  opening  tremen- 
dous. All  reviews  and  com- 
ments  great. 

AAA 

INDIANA,  INDIANAPOLIS 

65%  of  average  uwkly  yross  in 
first  t  wo  da\  8 ! 

AAA 

AMBASSADOR,  ST.  LOUIS 

More  than  50%  of  average 
weekly gross  in  first  two  days! 

AAA 

RLAETO.  DENTER 

First  three  (lays  £500  more 
than  average  weekly  gross 
despite  temperature  below 
freezing ! 

AAA 

VHCADE,  JACKSONVILLE 

50%  of  average  weekly  <:ross  in 
one  day ! 

AAA 

TAMPA,  TAMPA 

First  da}  almost  50%  of  aver- 
age weekly  i:ro>> ! 

AAA 

LI  RIC,  McKEESPORT 

( Opened  t(»  more  than  30%  mt  r 
average  Saturday  business. 

AAA 

1  I  NW  \Y.  BOSTON 
Business  tremendous  topping 

record  held  l»\  "kid  Brother. " 


Produced  by 
Harold  Lloyd  Corp, 
A  Paramount  Release 


Let's  Go!  Mother,  father,  sister, 
brother — off  for  the  big  joy-ride  with  Harold 
Lloyd  in  "Speedy."  A  year  in  the  making, 
an  hour  and  a  half  of  laugh,  laugh,  laugh! 
Get  your  seats  early  and  watch  Harold  break 
all  records  for  fun  in  "Speedy.1* 


Special  Newspaper  Advertis- 
ing offered  by  Paramount. 


business  is  great! 

<S  Clara  Bow  in  "Red  Hair"  breaks  every  house  record  Olympia,  New 
Haven,  by  more  than  a  thousand  dollars.  <I  "Legion  of  the  Condemned" 
opening  week  McVicker's,  Chicago,  tremendous!         a        a        a  a 

sure,  business  is  great — 
if  you're  playing  PARAMOUNT! 

"Old  Ironsides,"  Beery  &  Hatton  in  "Partners  in  Crime,"  Esther 
Ralston  in  "Something  Always  Happens,"  Emil  Jannings  in  "The  Last 
Command,"  Adolphe  Menjou  in  "A  Night  of  Mystery,"  Pola  Negri  in 
"Three  Sinners,"  weekly  hits,  regardless  of  the  season!  Business  is  great! 


OLYMPIA,  NEW  HAVEN 

"Speedy"  opening  tremen- 
dous and  will  unquestionably 
make  a  new  record. 


MILLION  DOLLAR,  LOS 

ANGELES 

Opening  of  Harold  Lloyd  in 
"Speedy"  tremendously  big. 
Previous  Lloyd  Sunday  mati- 
nee record  shattered  by  big 
margin. 


MIAMI,  PALM  BEACH, 
MIAMI  BEACH 

"Speedy"  a  clean-up.  Critics, 
public  and  exhibitors  claim 
it  best  Llovd  ever. 


SEATTLE,  WASH. 

"Speedy"  grosses  first  four 
days  three  thousand  dollars 
better  than  first  four  days 
"Kid  Brother."  Criticisms 
marvelous. 


MIDLAND,  KANSAS  CITY 

Biggest  Saturday  and  Sunday 
since  Christmas  holidays. 
Audience  ate  it  up. 


ROYAL,  ATCHISON,  KAS. 

First  day's  receipts  50%  higher 
than  first  dav  "Kid  Brother." 


LYCEUM,  DULUTH 

"Speedy"  opened  with  the 
biggest  business  in  months. 


SOUTHERN,  COLUMBUS, 
OHIO 

"Speedy"  opened  to  capacity 
business  in  spite  of  cold, 
stormy  weather. 


ELECTRIC, 
SPRINGFIELD,  MO. 

First  day  35%  better  than 
"Kid  Brother." 


Pete  Harrison  says 


©TOM  YOUR 


PLAYING  TIME  on 


Read  this  clipping  from 
his  April  7th  issue 


Caj 

Totef  ln~my  answer  to  Mr.  Carl  Laemmle,  Presidenl 
of  Universal  Pictures  Corporation,  which  was  printed  in 
the  issue  of  March  24,  I  said  that  if  "We  Americans" 
proved  to  be  a  good  box  office  attraction  I  would  recom- 
mend to  those  who  have  bought  it  to  extend  the  playing 
time  if  I  should  find  it  a  good  picture.  In  my  opinion,  it 
deserves  extending  the  playing  time.  I  believe  that  you  I 
could  make  more  money  by  playing  it  the  extra  time  than 
you  would  if  you  should  play  an  ordinary  picture. 
Those  who  have  bought  it  for  one  day  can  safely  play  it 
two ;  those  who  have  bought  it  for  two  days  can  safely 
play  three  or  even  four ;  those  who  have  bought  it  for 
three  days  can  play  it  four,  and  even  five  if  circumstances 
warrant  it. 


With  GEORGE  SIDNEY,  Patsy  Ruth 
Miller,  George  Lewis,  Beryl  Mercer,  Eddie 
Phillips,  Albert  Gran,  John  Boles,  Joseph- 
ine Dunn,  Kathlyn  Williams.  From  the 
stage  play  by  Milton  Herbert  Gropper  and 
Max  Siegel.  Supervised  by  Carl  Laemmle, 
Jr.  Screen  adaptation  by  Al  Cohn.  An 
EDWARD  SLOMAN  Production,  jj, 


-  -  take  Pete  Harrison's  tip 
Double  your  playing  time  -  - 

It's  a  Laemmle  Special 


Another  BOX" 

Pathe  program  of 


N.  Y.  American 

"Should  prove  a  good  draw  in  houses  of  all  classes." 

M.  P.  News 

"In  a  jolly  and  clever  fashion,  'Stand  and  Deliver'  sets 
out  to  prove  that  those  eager  for  adventure,  can  in 

these  days,  obtain  all  the  thrills  they  want." 

N.  Y.  Times 


OFFICE  on  the 

Sensational  Hits 


The  Sensational 
Hits  are  now  be- 
ing released  by 
Pathe. 


4^ 


AND 


Wl 


lUACMFD   HI  A  XTT~> 


LUPE  VELEZ  and  WARNER  OLAND 

A  DONALD  CRISP  Production 
by  Sada  Cowan 
Ralph  Block—Associate  Producer 
DeMILLE  STUDIO  Production 


Rifhe 


^Big  Pictur 


One  is  now  playing  to  capacity  houses  on  Broadway 
at  $2  top.  Another  has  just  completed  a  run  of  25 
weeks  on  Broadway  at  $2  top.  Two  others  will  soon 
be  given  their  Broadway  runs.  The  entire  four  are 
available  now — when  you  need  them! 


Dolores 
Costello 


m 


Tenderloin' 

with  Conrad  Nagel 


Filled  with  slam-bang  climaxes  that  remind  you 
of  perpetual  motion;  the  rat-tat-tat  of  pistols, 
as  crooks  and  police  trail  after  the  same  girl. 

The  New  York  critics  marked  it  A  Number  1 
when  it  opened  on  Broadway. 


Available  Now 


The  Lion  t 
and  the  Mouse 

with  May  McAvoij 
and  Lionel  Barrymore 


Wherever  a  theatrical  company  has  passed, 
there  "The  Lion  and  the  Mouse"  is  a  house- 
hold word.  Does  this  guarantee  a  full-house 
run  when  you  book  the  picture? 

There's  only  one  answer.  Year  in  and  year 
out  this  drama  of  political  intrigue  and  cor- 
ruption has  played  to  packed  houses. 


Available  Now 


What  WarnerBro 


1S( 


ee 


dTh 


em: 


Warner  Bros,  is  the  one  producing  company  that 
places  the  interests  of  the  exhibitor  on  a  level  with 
its  own  interests  When  big  Warner  productions  are 
ready,  you  can  have  them — even  before  they  play 
on  Broadway.  Big  pictures  when  you  need  them, 
for  big  profits  when  you  need  them! 


Dolores 

Costello  in 


Betsy'  with 

Conrad  Najfel 

If  ever  a  picture  was  made  for  the  greater 
glory  of  the  box-office  here  it  is.  High  in- 
trigue in  the  dazzling  Versailles  court  life 
checkered  with  the  familiar  democratic  ways 
of  Baltimore  a  century  hack.  Hypocris)  at  war 
with  simplicity.  Dolores  Costello  in  "Glorious 
Betsy"  glorifies  the  box-office. 

Available  Now 


Al  Jolson  in 

7he  Jazz 
Singer' 

with 

May  McAvoy 

After  you  have  played  the  supreme  triumph 
of  screen  art  you  will  understand  tin-  whj  of 
it>  phenomenal  25-week  run  on  Broadway  .m<i 
of  its  52  weeks  of  actual  playing  lime,  crowded 
into  a  period  of  fifteen  weeks,  In  Philadelphia. 

Holds  the  record  for  more  broken  records  than 
ain   other  production  cut  made. 

Available  Now 


Warner  Bros. Deliver  / . . . 


The  Facts 

about 

JAMES  CRUZE 

BY 

JAMES  CRUZE 


3£ 


JAMES  CRUZE  PICTURES,  INC. 

distributed  by 

ALLIED  DISTRIBUTORS  CORP. 

729-7th  Ave.  New  York 


Billy  Dooley 


For  real  dough  —  play  Billy  Dooley,  the  goofy  gob  with  the  legs  that  won't  behave  in  "Campus 
Cuties"  and  "Water  Bugs".     Paramount  -  Christie  Comedies,  at  the  lies!  Theatres  Everywhere, 

_  -  --^S^^uS* 

,  ^^r^. — - — 


Bobby  Vernon 


For  real  dough  —  plav  Bobby  Vernon,  "the  little  comedian  with  the  big  following"  in  ffBugs  M) 
Dear"   and    "Sweeties".      Paramount  -  Christie    Comedies,    at    the    li<>st    Theatres  Everywhere. 


Jimmie  Adams 


For  real  dough  —  plav  Jimmie  Adams.  a*  funny  as  he  looks,  in  "Love  Sin".  "Holj  Mackerel"  ami 
Goofy  Ghosts"  Paramount  -  Christie  Comedies,  at  tln>  Best    Theatres  Everywhere, 


Cparamoimt- (Christie  (Jomcdies 


Reports  from  Exhibitors  Herald-World  "what  the  picture  <li<l  for  me." 


lie  snrewi 


dies  it 


ticket  buyers 


II 


IJeRE  are  names  to  conjure 
M  M  with  . .  the  leading  amusement 

enterprises  of  the  country!  When 
they  ALL  specify  Gold  Seal,  there  must  be  a 
powerful  reason  for  it.  This  is  no  snap  judge- 
ment on  their  part.  These  buyers  comb  the 
market  before  they  buy.   They  subject  every  item 
to  rigid  comparative  tests.   When  they  come  to  a 
decision,  it  is  because  they  believe  they  have  found 
the  best  value  for  the  money  on  the  market. 

Isn't  it  significant  that  these  shrewd  buyers  are  unan 
imous  in  their  choice  of  Gold  Seal  Registers?  \ 

Take  your  cue  from  the  leaders  in  the  field,  and  specify 
Gold  Seal  Registers  and  Gold  Seal  "Tickets  that  Fit"  for  your 
own  box  office.    Send  today  for  full  information,  prices  and 
terms  on  the  latest  Model  28  Gold  Seal  Ticket  Register,  equipped 
with  the  Cancellograph. 

Specialists  in  the  Printing  of  Strip  and  Reserved  Seat  Tickets 
Plants  in  New  York  City  and  Boston.  Send  for  our  estimate  on  your  tickets 


m 


p,i1iiyu,i,n,mll;„„,il,l.„iu1M„j,d„i.,„„.,llai,.,ii,.ll.u,illiu,i,  i, 


UiUuildliilllllil 


Umdir  Tt'ional  D\t*<tio*  of  S  LftOTttAftL  ir 

ROXY  THEATRES  CORPOR/ 


 -  !  1  

\".  '  <".:..''.:\\.f- :   ■  i 


*"«*  **->«., 


'ATloiv 


CHARGE  TO 

•St1*1" 


„  in  '  | 

: THEATRES 

A  S7IM 


!"»  »u...>  .„.,  [ilNO  AGINT.  -I  1 

«"««•  <~  ....Oct    M  I  ' 


n'HCHAM  < 


SAENGER  THEATRES, 


Inc. 


roor<«|  |  fi„ 


*>— •  .Mt  III  T»o».t  KmMm  |  | 


.  27tS.  I921 


 ...  «*•« 

...  lort.  »■ 


Mr.Bov"T,on 


ou  rece" 


P/otectiitcj  a  Nations 

BO^  OFFICES 


mi 


•V/ben  can  I  get  a  «et 
^  on  that  DndWA^ 


I 


^jetro^b/c/r^/!  vj^ayer  presents 


exhibitors  are  clean- 
ing up  with  the  most 
timely  showmanship 
film  of  years — don't 
miss  out  on  it! 

NEVER  -again 
WILL  there  be 
A  novelty  sensation 
TO  equal  "40,000  Miles 
WITH  Lindbergh." 
JOIN  the  thousands 
OF  live-wire  theatres 
PLAYING  it  now 
TO  amazing  profits! 


4o 


ooo 

M I LES  WITH 
LINDBERGH 

A  handsome  i-shcct  and  3-sheet  for  your  house-front! 

METRO-GOLD  WYN-MAYER'S 

AVIATION  SPECIAL 


40,000  MILES  WITH 
LINDBERGH  IS  THE 
TALK  OF  THE  NATION! 


"Lindbergh  picture  biggest 
thing  I  ever  bought  outside 
of  Ben-Hur  and  The  Big 
Parade." — Fred  Mercer, 
CAPITOL, 

WALL  A- WALLA,  WASH. 

"FortyThousand  Miles  with 
Lindbergh  is  one  of  themost 
inspiring  records  of  drama- 
tic achievement  ever  flashed 
on  the  screen.  Every  man, 
woman  and  child  will  want 
to  see  this  thrilling  and  real 
adventure  story." 

— Regina  Cannon  in 
N.  Y.  AMERICAN 

"FortyThousand  Miles  with 
Lindbergh  stands  unsur- 
passed by  any  short-feature 
subject  that  we  ever  played. 
Holding  picture  full  week." 

-J.  C.  King, 

FAIRFAX  THEATRE, 

MIAMI,  FLA. 


"Played  Lindbergh  to  won- 
derful business." 

— Chas.  Peterson, 
WINDSOR  THEATRE, 
HAMPTON,  IA. 

"Best  short-subject  special 
we  ever  ran.  Wonderful 
drawing  power.  How  that 
boy  is  liked.  Would  advise 
running  this  picture  at  any 
price." — Harry  D.  Steam, 
WILMER  &.  VINCENT  CORP. 

NORFOLK,  VA. 

"It  ran  away  with  the  pro- 
gram."— Tim  Roberts, 
MADISON,  MANSFIELD,  O. 


"Interesting,  engrossing  and 
sure-fire." — FILM  DAILY. 


efteProofofthe 

Picture  is  in  its 
Box  Office  Power.' 


REGINALD  DENNY 

In  the  Best 
DENNY  Yet 

"GOOD   MORNING  JUDGE" 

with  Mary  Nolan,  Dorothy  Gulliver,  Otis  Harlan,  Bull  Montana, 
Sailor  Sharkey.  A  WILLIAM  SEITER  PRODUCTION.  Story  by 
Harry  O.  Hoyt.    Presented  by  Carl  Laemmle. 

A  BIG  MONEY  Picture  all  over  the  land! 


Laura  LA  PLANTE 

the  screen  fs  great  comedienne 
in  her  latest  and  greatest 

"FINDERS  KEEPERS" 

from  the  Saturday  Evening  Post  story  by  Mary  Roberts  Rinehart. 
With  Johnny  Harron,  Arthur  Rankin,  Edmund  Breese,  Capt. 
Duncan.  A  WESLEY  RUGGLES  PRODUCTION.  Presented  bj 
Carl  Laemmle. 

A  BIG  MONEY  Picture  all  over  the  land! 


Li 


THE 


Cohens  and  Kellys  «  Paris 

That  Big  box-office 
comedy  clean  up 

Starring  GEORGE  SIDNEY,  J.  FARREL  MAC- 
DONALD  with  VERA  GORDON,  Kate  Price,  Gertrude 
Astor,  Charles  Delaney,  Sue  Carol.  Screen  adapta- 
tion and  continuity  by  Al  Cohn.  Story  supervision 
by  Joseph  Poland.  A  WILLIAM  BEAUDINE  PRO- 
DUCTION. Supervised  by  Julius  Bernheim.  Pre- 
sented by  Carl  Laemmle. 

A  BIG  MONEY  Picture  all  over  the  land! 


BP* 


■Mr 


AGAIN***  UNIVERSAL  has  the  pictures! 


n  Announcement 


In  September  Will  Be  Issued  the 
Second  Edition  of  the  Combined 


BOOKING  GUIDE 


STUDIO  DIRECTORY 


A  Record  of  Pictures  and  People 

Several  New  Departments  and  Features  will 
add  to  the  usefulness  of  this  established  author- 
ity with  producers,  exhibitors,  dsstributors,  news- 
papers and  fan  magazines. 

Contains  complete  data  on  productions. 

It  is  an  authentic  "Who's  Who"  of  the  Industry. 


MOTION  PICTURE  NEWS 


AND 


Write  for  Biography  Blank 


729  Seventh  Avenue, 
New  York  City,  N.  Y. 


Hollywood  Security  Bldg 
Hollywood,  Calif* 


30 


EXHIBITORS  IIKRM.l)  ..n.l  \1<>\IN<,  IMC  I  I  KK  WOKI.I) 


April  7.  \91H 


THE  SHORT  FEATURE 


Incorporated  in  this  department  of  Exhibitors  Herald  is  the  Moving  Picture  World  department, 
"Little  Pictures  ivith  the  Big  Punch,"  which  has  presented  neivs,  revieivs  and  exploitation  on 

short  features  and  serials. 


Cash  in  on  the  Short  Feature 
As  Golden  Key  to  Summer  Trade 

Now  is  the  time  for  the  alert  theatre  owner  to  begin  to  cash  in  on  the  par- 
ticularly high  value  of  the  Short  Feature  as  an  attraction  for  summer  patron- 
age. In  the  Far  West  and  the  South  that  opportunity  already  has  been 
knocking  at  the  ticket  window  ;  in  the  middle  and  northern  tier  of  states  the 
warm  days  and  warm  nights  are  at  hand. 

Want  Light  Programs  in  Summer 

The  exhibitor  who  studies  his  patronage  and  its  habits  knows  that  during 
the  summer  months  Mr.  and  Mrs.  Public  and  the  young  Publics  want  their 
entertainment  in  light  doses — not  light  amounts  (the  opposite  is  true)  but  light 
in  theme.    And  that  is  the  cue  for  the  entry  of  the  Short  Feature. 
Is  summer  patronage  still  a  problem?    Yes,     for  summer  patronage.    Summer  is  a  time  of 


and  no.  It  still  is  the  problem  of  the  ex- 
hibitor who  makes  no  effort  to  outbid  the 
open  road  and  its  lure  for  motorists.  It  still 
is  the  problem  of  the  exhibitor  who  makes  no 
effort  to  provide  a  theatre  as  comfortable  as 
the  out-of-doors. 

Chases  Slump  Bugaboo 

Summer  patronage  is  not  a  problem  for  the 
exhibitor  who  installs  modern  ventilating  and 
cooling  equipment.  Circuit  managers  long 
have  realized  that  fact  and  more  and  more 
smaller  exhibitors  also  have  profited  by  that 
knowledge  and  the  summer  slump  bugaboo 
is  no  longer  feared  by  the  theatre  owner  who 
fashions  his  program  according  to  the  de- 
mands of  the  season. 

The  socalled  legitimate  stage  changes  its 
programs  decidedly  when  summer  arrives. 
The  lipht.  happy  type  of  play  then  comes 
into  its  own. 

Why  should  not  the  same  be  true  in  the 
motion  picture  theatre  to  the  extent  of  mak- 
ing more  attractive  the  program  in  which  the 
Short  Feature  holds  an  increajii^glv  important 
role?  (1 

There  is  the  short  comedVy-Aade-to-order 


gaiety,  of  laughter.  Happiness  and  cheerful- 
ness is  as  much  a  true  index  of  summer  as  the 
calendar  designation  of  June  21st.  And  two 
reels  of  laughter  is  just  right  to  leave  the 
patron  happy  and  witJ^jt  physical  exhaustion. 

There  is  the  scenUfcJhc  picture  of  beauty 
with  restfulness.  YVnat  better  can  an  ex- 
hibitor do  than  to  bring  the  country  into 
the  theatre? 

Comedy  for  Summer 

The  answer  is:  Many  will  l>c  glad  to  for- 
sake the  roaring,  sweating  highway,  for  the 
ease  and  good  cheer  of  the  theatre — if  the 
exhibitor  books  product  for  the  purpose,  and 
acquaints  them  of  the  fact.  Give  them 
comedies  for  laughs,  scenicsy^v  visual  com- 
fort and  delight,  the  newsrdUj^or  action. 

There  is  no  summer  slump  unless  the  ex- 
hibitor himself  slumps,  neglects  to  keep  abreast 
of  the  season,  to  give  the  patron  what  he 
want-  , — , 
This    department    will    welcome  cinnmclA 
from  exhibitors  on  how  they  have  used  tire-* 
Short  Feature  as  encouragement  for  summer 
patronage. — E.  A.  K. 


Short  he 
Relei 


»  EEK  OFJ 

EDUCATIONAL  —  "Ki 

George  Davis, 

Homes,"  one. 
F  B  O — *'My  Kingdom 

"Newslaff  No.  17," 
FOX — "America's  Liti 
M-G-M  —"Limousine 
PARAMOUNT — "Bui 

Vernon. 
UNIVERSAL 

"The  Haunt 

"Taking  thi 


EDI 

"i 
Sk 
lin 
FOX 
M-G 
Di 
PAR 
A 


EDI 

01 

T 
F  H 

N 
Fi  i> 
MG 

UNI 


THE  GOLDEN  KEY 


1^  Lupino  Lane  Comedies;  Big  Boy- 
Juvenile  Comedies ;  Bowers  Comedies; 
Mermaid  Comedies,  with  Jerry  Drew 
and  George  Davis  (Jack  White 
Productions);  Hamilton  Comedies; 
Dorothy  Devore  Comedies;  Tuxedo 
Comedies,  with  Johnny  Arthur; 
Larry  Semon  Comedies;  Cameo  Com- 
edies; Felix  the  Cat,  Cartoons  by 
Pat  Sullivan. 

2  Outdoor  Sketches,  by  Robert  C. 
Bruce,  and  Bruce  Scenic  Novelties. 

And  also  for  beauty  ;  Hope  Hamp- 
ton, in  "Love's  Springtime"  and  "The 
Call  of  the  Sea,"  done  in  Techni- 
color, and  McCall  Colour  Fashion 
News. 

^  Kinograms,  of  course.  It's  the  news 
reel  that  tops  the  field  for  quality. 

4  Just  one  little  reminder:  a  Lyman 
H.  Howe's  Hodge-Podge,  or  one  of 
the  "Movie  Side  Shows"  from  the 
Curiosities  series,  or  a  single-reel 
novelty,  such  as  Carter  DeHaven 
in  Character  Studies,  will  add  sparkle 
and  zest  to  any  warm  weather  pro- 

.      gram.  . 


N     "THE  SPICE  OF  THE  PROGRAM"  / 


EDUCATIONAL  FILM  EXCHANGES,  INC.,  E.  If  .  Mammons,  President 


Member.  Motion  Picture  Pioduccrs  and  Distributors  of  Amrr.c.i,  Inc..  Will  H.  Hays.  President 


Hitting  the  Bull's  Eye 

<IYou  don't  hang  up  records  on  number  of  shells 
used  — it's  how  many  bull's  eyes  you  score. 

CJfAnd  that  goes  with  us. 

<JWe  set  out  to  earn  our  medals—and  we've  got 
them.  MOTION  PICTURE  NEWS  circulation 
hits  the  bull's  eye.    It  goes  to  the  real  buyers. 

^Numbers  of  themselves  don't  count.  For  it  takes 
real  marksmanship  not  to  use  up  several  thousand 
rounds  of  circulation,  unproductive  to  the  seller. 

flFor  fifteen  years  practically  every  executive  and 
important  theatre  owner— the  real  buyers— have 
read  the  NEWS.  They  are  reading  the  NEWS  now 
and  they  will  always  continue  to.  We're  hitting 
the  bull's  eye.  Our  circulation  isn't  going  where  it 
dosen't  count. 


FIRST  N/ 


Volume  XXXVII 


NEW  YOKK  CU  V.  AI'KIL  II.  I<>2« 


\<».  LS 


What  About  the  Public? 

Apathy  in  the  Trade  Reflected  At  Box-office 

By  William  A.  Johnston 


A GOOD  many  people  are  asking  us  and 
thousands  more  are  asking  each  other; 
just  what  is  wrong  with  the  movies? 
We,  of  the  trade,  know  that  many  things 
are  wrong  within ;  many  things  are  out  of 
gear  in  the  industrial  machine. 

But  perhaps  we  are  looking  too  closely 
within — at  the  machine  itself,  and  too  little 
without — at  the  public. 

The  business  at  the  box  office  used  to  be 
better  when  the  industrial  machine  was  much 
worse  than  it  is  today. 

So,  perhaps,  the  trouble — lies  with  the 
movie  and  the  public. 
What  is  it? 

The  public  is  apathetic.  Every  exhibitor 
knows  it. 

That  state  of  mind  may  be  due  to  several 
important  facts. 

But  I  believe  one  reason  is  enough,  and 
that  is  that  the  trade  itself  is  apathetic. 

If  there's  apathy  in  New  York,  there  will 
be  apathy  in  the  exchanges,  and  from  the  ex- 
changes to  the  salesmen  and  from  the  sales- 
men to  the  exhibitor — and  from  the  exhibitor 
to  the  public. 

Are  we  really  selling  pictures  to  the  pub- 
lic? 

We  are  not. 

And  that  being  true,  how  can  we  expect 
the  oublic  to  buy? 

The  super-salesman  will  probably  exclaim 
that  he  is  selling  pictures;  and  the  more  super 
he  is  the  more  he  will  exclaim. 

But  sales  that  end  with  the  exhibitor  are 
not  sales.  A  picture  is  not  sold  fill  it's  sold 
to  the  public. 

What  we  want  to  know  is:  how  are  pic- 
tures being  sold  to  the  public? 


Let's  see  w  hat  some  exhibitors  have  to  say 
about  it.  Here's  some  straight  talk  from 
Allen  Johnson,  manager  of  the  Royal  and 
Leonard  in  Grand  Rapids,  with  which  are 
associated  the  Family,  Wealthy,  Michigan 
and  Biltmore  theatres: 

"What  you  say  in  your  letter  of  the  [6th  interests 
me  greatly,  not  that  I  am  particularly  anxious  for  the 
producer  to  add  to  his  already  too-high  cost  of  produc- 
tion and  distribution  by  carrying  additional  trade 
magazine  advertising  space,  but  because  1  believe  that 
a  great  deal  of  constructive  help  can  be  rendered  the 
exhibitor  by  the  producer  of  a  picture  in  the  manner 
your  editorials  haye  outlined. 

"It  is  human  nature,  or  perhaps  I  should  say  the  na- 
ture of  exhibitors,  generally  speaking,  to  believe  that 
they  can  be  benefited  very  little  from  sources  outside 
their  own  original  ideas  in  'putting  oyer'  a  picture.  In 
spite  of  the  foregoing  there  is  no  question  hut  that  the 
average  exhibitor  will  admit  that  he  could  exploit  a 
picture  a  great  deal  better  after  he  has  run  it  than 
before,  for  the  simple  reason  that  during  the  run  he 
has  had  an  opportunity  to  study  the  subject  from  all 
angles,  and  many  exploitation  stunts,  original  to  that 
exhibitor,  are  wasted  because  the  'water  has  already 
gone  over  the  mill.'  If  you  could  convince  the  producer 
that  it  would  be  good  business  sense  for  him  to  spend 
the  time  and  money  necessary  to  at  least  acquaint  the 
exhibitor  with  the  salient  high-lights  and  suggest  ex- 
ploitation angles,  in  a  systematic  manner,  there  i^  no 
question  but  that  the  expense  would  he  justified,  as  it 
would  result  in  more  revenue  to  the  exhibitor  who 
made  use  of  the  information,  and  to  say  the  least, 
fewer  complaints  against  producers  because  of  high 
film  rental. 

"It  is  decidedly  platitudinous  to  say  that  many  a 
worthwhile  picture  attraction  has  met  with  poor  sue 
cess  at  the  box  office,  whereas  had  the  exhibitor  had 
advance  knowledge  of  the  subject  in  hand,  he  would 
have  been  able  to  sell  it  successfully  to  his  community. 
The  w Titer  is  frank  to  admit  that  this  has  happened  in 
his  ow  n  experience  and  1  believe  that  it  will  be  the  ad- 
mission of  every  other  honest  showman. 

"He fore  now  you  have  undoubtedly  heard  the  pro- 
( Continued  on  next  payc) 


1106 


Motion    Picture    N  czv  s 


An  Acknowledgment 

SO  many  kind  messages  of  condolence 
have  been  received  by  Motion  Pic- 
ture News  since  the  untimely  passing 
of  J.  S.  Dickerson,  that  it  has  not  yet  been 
possible  to  acknowledge  each  expression 
individually. 

We  take  this  means  of  acknowledging 
the  many  kind  expressions  of  sympathy 
received  by  us. 

William  A.  Johnston 


Sound  Common  Sense 

IN  the  T.  N.  T.-A.  M.  P.  A.  Bulletin  we  find  a  vigor- 
ous article  by  Bruce  Gallup,  President  of  the  A.  M. 
P.  A.,  entitled  "Wake  Up,  Motion  Picture  Indus- 
try, Get  Hep  to  the  Real  Value  of  Advertising  and 
Publicizing  of  Motion  Pictures." 

Mr.  Gallup's  remarks  are  straight  to  the  point,  and 
reflect  sound,  common  sense.  The  problem  he  dis- 
cusses is  of  industry-wide  importance.  We  quote 
from  his  article: 

"For  some  reason,  the  basis  of  which  I  cannot 
understand,  perhaps  it's  just  plain  ignorance,  the  work 
of  publicity  and  advertising  in  this  business,  in  spite  of 
all  the  years  of  experience  we  have  had,  is  still  con- 
sidered as  a  sort  of  odd  man's  job.  People  seem  to 
think  that  all  one  needs  to  be  successful  in  these  lines 
is  to  have  a  gatling-gun  wise-cracking  brain  and  plenty 
of  gall.  If  that  were  all  that  were  required,  this  in- 
dustry would  have  been  in  the  soup  long  ago. 

"It  seems  that  the  majority  has  not  as  yet  come  to 
realize  that  each  is  a  serious  profession  by  itself.  That 
to  become  a  good  advertising  man  one  must  have  spent 
time  on  the  firing  line  of  selling,  must  understand  mer- 
chandising as  thoroughly  as  any  sales  manager  and 
then  must  go  through  the  training  of  knowing  how  to 
put  the  experiences  of  his  actual  sales  work  into  type 
on  a  printed  page  in  such  language  that  it  will  sell  his 
product. 

"That  these  two  lines  of  work  [advertising  and 
publicity]  are  a  profession  as  that  of  a  camera  man, 
civil  engineer,  bridge  builder  or  an  artist  has  never 
really  been  seriously  considered. 

"Yet  when  hard  times  come  the  first  thing  is  to  cut 
down  on  publicity  or  advertising  expenses,  which  in- 
cludes also  those  who  create  it  and  when  prosperous 


times  come,  it  usually  is  the  last  thing  to  receive  seri- 
ous attention. 

"Ye  gods ! — There  is  no  department  in  any  organi- 
zation in  the  business  today  that  is  any  more  important 
than  where  the  printed  merchandising  ideas  are 
created. 

"How  would  you  dispose  of  your  pictures  if  you 
didn't  advertise  or  publicize  them  ?  Where  would  your 
distribution  costs  go  if  you  didn't  use  advertising  and 
publicity  to  break  the  ice  for  the  salesmen  ? 

"No  man  in  any  organization  has  a  position  which 
is  any  more  vital  to  the  successful  progress  of  that 
organization  than  the  man  who  sits  at  the  head  of  the 
Publicity  and  Advertising  department. 

"The  value  you  obtain  from  him  and  his  assistants 
depends,  however,  entirely  upon  his  freedom  and  upon 
the  degree  to  which  you  let  him  into  your  problems. 
Remember  the  merchandising  of  pictures  is  no  differ- 
ent than  the  selling  of  a  piece  of  soap.  You  manu- 
facture something  to  sell  to  someone  who  retails  it  to 
the  ultimate  consumer.  That  product  CANNOT  be 
sold,  especially  against  stiff  competition,  unless  you 
advertise  it.  And  you  DO  NOT  get  the  most  out  of 
that  advertising  unless  you  permit  the  expert  in  that 
line  to  function  properly  by  providing  for  him  absolute 
coordination  between  his  department,  production  and 
sales. 

"The  A.  M.  P.  A.  is  composed  of  men  most  of  whom 
have  become  experts  in  publicity  and  advertising; 
some  are  still  in  the  training  stage  and  the  others  are 
the  artists  who  play  a  most  important  part  in  seeing 
that  the  ideas,  when  they  reach  the  printed  page,  are 
properly  displayed." 


What  About  the  Public? 

(Continued  from  Preceding  Page) 

ducer's  argument,  in  answer  to  your  theory,  that  press 
sheets  are  supplied  to  exhibitors  on  each  attraction  and 
therefore  the  avenue  of  information  you  suggest  is  a 
needless  additional  expense.  I  would  agree  with  them 
if  no  more  valuable  information  was  furnished 
through  your  pages  than  is  supplied  in  the  ordinary 
press  sheets  in  common  use.  Contrary  to  the  present 
practice,  the  best  exploitation  experts  possible  to  ob- 
tain should  be  detailed  to  this  most  important  work  of 
furnishing  new  and  novel  information  regarding  each 
production. 

"Wishing  you  success  in  your  efforts  to  sell  the  pro- 
ducer on  this  idea,  I  am, 

"Sincerely  vours, 
"ALLEN  JOHNSON." 


April  14,  1928  Motion  Picture  News  Vol.  XXXVII,  No.  15 

Published  weekly  by  Motion  Picture  News.  Inc.  Founded  in  September.  1913.  Publication  Office,  729  Sez'cnth  Ave.,  New 
York,  N.  Y.;  Editorial  and  General  Offices,  729  Seventh  Ave.,  New  York  City;  Branch  Offices,  845  S.  Wabash  Ave.,  Chicago, 
III.;  Room  616  Security  Bldg.,  Hollywood,  California.  William  A.  Johnston,  president;  E.  Kendall  Gillctt,  vice-president ; 
William  A.  Johnston,  editor;  Oscar  Cooper,  managing  editor;  Raymond  E.  Gallagher,  advertising  manager;  Paul  M.  Abbott, 
manager  of  accessory  advertising;  L.  H.  Mason,  Chicago  representative ;  JVilliam  McCormack,  Los  Angeles  representative. 
Subscriptiofi  price,  $2.00  per  year,  postpaid  in  United  States,  Mexico,  Hawaii,  Porto  Rico,  Philippine  Islands  and  some  other 
countries.  Canada,  $3.00;  Foreign,  $6.00.  Copyright,  1928,  by  Motion  Picture  News,  Inc.,  in  United  States  and  Great  Britain. 
Title  registered  in  the  United  States  Patent  Office  and  foreign  countries.  Western  Union  cable  address  is  "Pickncws,"  New  York. 
Entered  as  second-class  matter  at  the  Post  Office,  New  York,  Ar.  Y .,  April  22,  1926,  under  the  Act  of  March  3,  1879. 


April    J  1  ,  1928 


11  ')7 


1,379  New  Theatres  in  a  Year 

Survey  Shows  2,263  Houses  Disappeared  from  March  1927 
to  March  1928;  Net  Loss  Over  Period  Is  884 


ASI'KVKY  recently  completed  by  Mo- 
tion Picture  News,  covering  the  vital 
statistics  of  the  exhibition  field 
from  March  1,  1927  to  March  1,  1928,  shows 
that  1,379  now  theatres  were  built  in  the 
whole  country,  while  2,263  have  gone  out 
of  business  for  various  reasons. 

Thus  the  net  loss  in  picture  houses  for 
the  period  named  was  884.  Of  the  2,263.  as 
shown  by  states  in  the  table  below,  2,095 
were  permanently  closed  or  dismantled;  83 
were  totally  destroyed  by  fire;  and  85  are 
now  used  for  other  forms  of  entertainment. 

In  still  another  classification  there  are 
565  theatres  which  changed  their  names  or 
were  replaced,  and  these  are,  of  course, 
still  active.  The  total  number  of  actual  mo- 
tion picture  theatres  in  the  United  States 
on  March  1  of  this  year  was  14,235. 

The  survey  revealed  that  the  building  of 
modern  houses  to  replace  out-of-date  and 
old-fashioned  theatres  is  going  steadily  for- 
ward, and  in  some  instances  is  keeping  pace 
■with  closings. 

As  hitherto  pointed  out,  the  theatre  field 
is, undergoing  an  evolution  in  the  direction 
of  progress,  and  the  net  loss  of  884  is  by 
no  means  an  unhealthy  condition.  On  the 
contrary,  this  disappearing  group  is  com- 
posed almost  entirely  of  the  "shooting- 
gallery"  type,  which  have  passed  their  era 
of  usefulness  and  are  therefore  giving  place 
to  the  modern  theatre  either  in  the  same 
town  or  in  the  nearby  natural  trading  cen- 
ter. The  great  increase  in  good  roads  and 
the  use  of  the  automobile  is  a  decisive  fac- 
tor in  the  change  that  is  going  on. 

Ohio  showed  the  greatest  number  of  new 
theatres — 128;  followed  closely  by  Xew 
York  with  123  and  Pennsylvania  with  112. 
In  fact,  the  most  populous  states  show  the 
biggest  activity  in  theatre  building,  and 
this  isj  of  course,  a  natural  development 
and  one  that  is  likely  to  become  more  and 
more  marked  in  the  future. 

A  study  of  the  table  shows  that  Iowa  lost 
133  theatres  from  all  causes  while  44  new 
houses  were  opened.  On  the  other  hand, 
California  built  90  new  ones,  which  almost 
kept  pace  with  the  losses,  which  were  97. 

New  York,  the  largest  state  in  popula- 
tion, lost  146  theatres,  while,  as  previously 
stated,  123  new  houses  were  constructed.  In 
Illinois,  the  new  theatres  numbered  92 
against  130  out  of  business.  These  are 
typical  of  the  larger  centers  of  population. 

In  the  states  with  large  rural  population, 
besides  the  example  of  Iowa  already  men- 
tioned, take  Nebraska  with  71  closed  or  out 
of  business  for  various  reasons  as  against 
22  new  houses. 

On  the  Pacific  slope,  the  State  of  Wash- 
ington showed  more  theatres  built  than 
were  eliminated,  the  figures  standing  45  to 
38. 

In  Florida,  where  there  was  great  activity 
during  the  boom,  the  present  situation  is 
clearly  shown  by  these  figures :  61  houses 
out  of  business,  with  only  15  additions. 

It  is  interesting  to  note  that  the  largest 
gross  loss  of  theatres  was  in  Pennsylvania, 


the  number  being  171;  in  New  York,  146; 
Ohio,  135;  Iowa,  133;  and  Illinois,  130. 

But  Pennsylvania,  New  York,  Ohio  and 
Illinois  led  in  the  number  of  new  theatres 
constructed,  the  total  in  the  four  states  be- 
ing 455. 


States  with  heavy  net  losses  were  Iowa — 
89;  Kansas,  68;  Nebraska,  52;  showing  the 
increasing  disappearance  of  the  smallest 
theatres. 

Detailed  study  of  the  table  which  follows 
will  reveal  iiianv  other  interesting  facts: 


Alabama   

Arizona  

Arkansas   

California  

Colorado   

Connecticut   

Delaware  

Dist.  of  Columbia . 

Florida  

Georgia  

Idaho   

Illinois   

Iowa  

Indian;'   

Kansas   

Kentucky   

Louisiana   

Maine   

Maryland   

Massachusetts  .... 

Michigan   

Minnesota  

Mississippi  

Missouri   

Montana  

Nebraska   

Nevada  . . .'  

New  Hampshire... 

New  Jersey  

New  Mexico  

New  York  

North  Carolina .... 

North  Dakota  

Ohio   

Oklahoma   

Oresroi:  

Pennsylvania   

Rhode  Island  

South  Carolina..  .  . 

South  Dakota  

Tennessee  

Texas   

Utah   

Vermont  

Virginia   

Washington   

West  Virginia  

Wisconsin  

Wyoming   


IN  O.    1  IIC- 

atres 
March  1 , 
1927 

atres 
March  1 , 
1928 

No.  The- 
Oi  smart  tied 

or  Per- 
manently 
Closed 

No.  Thc- 

Totally 
Destroyed 
by  Fire 

No.  The- 

Now 
T^sed  for 

Other 
Entertain- 
ment 

No.  The- 

atres 
Chanel  njj 

Name 
or 

Replaced 

No.  of 
New 
Theatres 
Opened 

169 

160 

20 

4 

9 

24 

17 

59 

53 

10 

2 

0 

! 

6 

192 

174 

27 

o 

4 

14 

15 

605 

598 

88 

5 

4 

26 

90 

199 

177 

29 

3 

1 

10 

11 

177 

162 

41 

2 

2 

4 

30 

34 

31 

5 

0 

1 

0 

3 

51 

50 

2 

0 

0 

0 

1 

236 

190 

56 

2 

3 

5 

15 

188 

166 

38 

1 

1 

:: 

18 

105 

98 

10 

0 

1 

2 

4 

1,030 

992 

118 

5 

7 

9 

92 

570 

481 

130 

1 

2 

26 

44 

530 

491 

73 

1 

1 

7 

36 

437 

369 

84 

3 

2 

21 

21 

247 

234 

26 

0 

0 

12 

13 

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.1/  o.tio  n    P  i  c  t  it  r  e 


News 


Herbert  Brenon  and  Lon  Chaney  with  Mrs.  Frances  St.  John  Brenon,      Hobart  Bosworth  and  Charles  Delaney  as  two  vigorous  seamen  in  the 
English  authoress  and  Brenon's  mother,  chatting  on  the  M-G-M  set        Columbia  production,  "After  the  Storm,"  now  being  directed  by  George 
betiveen  scenes  in  "Laugh,  Clown,  Laugh"  B.  Seitz.    The  leading  lady  in  this  sea  yarn  is  Eugenia  Gilbert 


The  "big  guns"  of  the  Tec-Art  studio  in  Hollywood  as  they  met  J. 
Boyce-Smith,   president    of   Inspiration    Pictures,   at   the   left,   as  he 
returned  to  Hollywood.    The  others  are  the  Halperin  Brothers,  Edward 
and  I  id  or,  and  A.  T.  Mannon,  president  of  Tec-Art 


George  Leivis,  Universal  star,  with  his  two  non-professional  brothers, 
I  ictor  and  Carroll.    The  next  picture  starring  him  will  be  "Jazz  Mad" 
and  "Give  and  Take" 


Another  visitor  in  New  York  at  the  present  time  is  Dorothy  Devore, 
comedienne  starred  in  Educational  comedies.  She  is  shown  in  conference 
with  her  director,  Charles  Lamont.     Her  latest  releases  are  "Cutie"  and 

"Circus  Blues" 


Harold's  now  in  town.  Left  to  right:  Sidney  R.  Kent, 
Paramount  general  manager;  Harold  Lloyd  and  William 
R.  Eraser,  general  manager  of  the  Lloyd  Corporation;  at 
the  train  when  Harold  arrived  to  attend  the  N.  Y .  showing 
of  "Speedy" 


Paul  J.  Swift,  right,  sales  manager  of  Vitaphone  Corporation,  discussing        Mervyn  Le  Roy,  director  of  the  First  National  comedy,  "Harold  Teen," 
production  activities  with  Bryan  Foy,  Vitaphone  director  and  Arthur  Lake  and  Mary  Brian,  who  have  featured  roles  in  the  play 


April  t4 


19  28 


1199 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
JVIirrors 
of 

Filmdom 


HAROLD  LLOYD'S  invest  work — "Speedy"  it's 
ml  led  and  speedy  il  is — )ia«l  its  New  ^  ork  premiere 
Friday  night,  April  6,  at  the  Rivoli  Theatre  in  New 
York.  The  first  oiiieial  presentation  of  the  comedy  was 
the  feature  of  The  Press  Agents'  Show,  given  by  the 
Theatrical  Press  Representatives  of  America,  whose  bene- 
fit fund  received  well  deserved  enrichment  from  the 
event — what  with  tickets  selling  at  five  dollars  the  copy 
and  the  house  filled. 

"Speedy"  promptly  won  its  spurs  as  a  laugh-hit.  It 
scored  as  the  feature  of  a  special  performance  and  as  a 
regular  attraction.  For  opening  Saturday  its  extended  en- 
gagement at  the  Rivoli,  the  count-up  on  Sunday  night 
showed  "Speedy"  had  run  five  hundred  dollars  ahead  of 
any  previous  take  for  Saturday  and  Sunday.  Gloria 
Swanson's  "Sadie  Thompson"  held  the  Rivoli  record 
which  "Speedy"  broke  over  the  holiday  week-end. 


Harold  Llovd  this  long  while  has  had  the  desire 


to  do  a 


picture  with  a  New  York  background,  and  several  times  dur- 
ing the  past  four  years  has  been  on  the  point  of  carrying 
out  the  idea.  Whether  he  saved  "Speedy"  for  New  York, 
or  New  York  for  "Speedy"  we  don't  know.  But  after 
viewing  the  work  we  do  know  that  the  New  York  scene  in 
which  the  comedian  has  set  his  action  is  the  perfect  setting 
for  this  uproarious  collection  of  comic  incident  threaded 
over  a  strand  of  story  and  characterization.  The  comedian 
has  crowded  his  film  with  incident — gags — and  the  devel- 
opment and  timing  of  each  episode  shows  the  care  and 
workmanlike  quality  which  Lloyd  brings  to  his  screen 
creations.  His  plot  and  his  characterization  become  lost 
in  the  maze  of  amusing  incidents  concocted  from  sound 
comedy  devices,  ami  the  picture  sums  up  as  a  brisk,  last 
and  very  stimulating  spectacle  for  the  enjoyment  of  thea- 
tregoers of  all  kinds  and  varieties. 

TA  [SCUSSION  over  various  angles  of  the  recenl  radio  broad- 
cast  by  film  stars  goes  on.  Some  exhibitors,  basing  their 
views  on  what  happened  in  their  own  theatres,  condemn  it. 
while  others  take  the  opposite  position. 

One  of  the  most  interesting  angles  is  contributed  by  Thomas 
D.  Soriero.  managing  director  of  The  Rochester  Theatre. 
Rochester,  N.  Y.  Mr.  Soriero  declares  that  the  stunt  lacked 
showmanship,  in  the  first  place.    Be  says: 

"We  went  to  considerable  expense  in  the  installation  of 
special  leased  wires  and  special  loud  speakers  in  order  to 
give  the  program  in  its  entirety  from  our  stage.  We  fell  thai 
folks  who  wished  to  listen  in  would  combine  two  pleasures  in 
one,  and  come  to  the  theatre  for  our  superior  reception. 
Frankly,  our  business  was  nearly  capacity  and  promptly  ;it 
nine  o'clock,  we  tuned  in.  Paul  Whiteman'a  numbers  were 
well  received,  but  when  Presidenl  Wilmer  of  the  Dodge  Com- 
pany started  his  long  address  re  the  new  Dodge  line  of  motor 
cars',  the  entire  stunt  was  killed.  His  talk  was  entirely  loo 
long." 

CONTINUING,  Mr.  Soriero  says:  "When  Douglas  Fair- 
^  banks  came  on  the  "mike.'  the  audience  became  verj 
restless,  and  were  thoroughly  disappointed  with  his 
enunciation  on  the  radio.  We  were  obliged  lo  cut  the 
entire  program  at  this  juncture  as  the  audience  insisted 
by  healthy  and  consistent  clapping  of  hands  thai  thej  did 
not  want  to  hear  any  more  of  the  film  stars.     I  he  writer 


made  a  special  effort  in  an  announcement  f  rom  the  stage 
t<>  ascertain  whether  they  wanted  our  regular  hill  or  the 
radio.    Our  regular  vaudeville  bill  had  the  call. 

"I  have  asked  various  patrons  who  listened  in  at  home 
and  many  of  the  new-paper  fraternity  and  they  all  agree 
that  the  entire  program  was  a  disappointment. 

"The  program  lacked  a  touch  of  showmanship  which 
would  inject  sufficient  variety  to  make  it  interesting  lo  the 
general  public.  Radio  broadcasting  is  a  wonderful  adver- 
tising medium  if  used  in  the  proper  manner  with  proper 
variety  and  entertainment.  Stars  speaking  over  the  radio 
who  cannot  talk  or  haven't  a  voice  for  broadcasting  do 
harm  to  their  picture  prestige.  Therefore,  radio  can  do 
the  picture  stars  a  lot  of  harm  and  send  their  Btock  on 
drawing  power  at  the  box-office  down,  so  it  is  up  to  the 
producer  to  exercise  care  in  permitting  film  luminaries  to 

broadcast  while  under  contract  to  appear  in  pictures." 

*  #  # 

r\  X  the  other  hand,  more  than  90  per  cent  of  the  exhibitors 
in  Kansas  Cit}',  according  to  a  check-up  made  by  Kansas 
City  newspapers,  were  of  the  opinion  that  the  Dodge  radio 
program,  featuring  widely  known  screen  stars,  was  beneficial 
to  the  screen  industry. 

"There  is  no  doubt  but  that  the  radio  program  caused  a 
decrease  in  attendance  ;it  motion  picture  theatres  on  that 
particular  night,"  said  A.  M.  Eisner,  owner  of  the  (iillis 
Theatre  and  former  president,  of  the  M.  P.  T.  0.  Kansas  City, 
"but  the  exploitation  the  motion  picture  industry  as  a  whole 
received  will  pay  dividends  in  the  end.    The  more  motion 

pictures  can  be  brought  to  the  public  mind  the  better." 

#  •  # 

"STREET  ANGEL."  which  opened  this  week  at  the 
k  (dobe  Theatre.  New  York  City,  is  one  of  the  finest 
pictures  ever  made,  technically  :  a  superb  photographic 
achievement,  and  as  a  piece  of  direction  even  better  than 
"Seventh  Heaven,"  which  won  new  laurels  for  Frank 
Borzage. 

Janet  Caynor  and  Charles  Farrell  give  performances 

that  rank  very  high  among  all  the  contributions  made  by 
player  lo  screen. 

The  picture  will  inevitably  be  compared  to  "Seventh 

Heaven,"  not  because  of  similarity  of  theme,  hut — what 
is  more  important — similarity  of  mood.  It  i-  no  less 
unusual  than  the  former  work,  and  it  contains  8  beauti- 
ful love  story  that  cannot  fail  to  Bcore  at  the  box-office. 

Hut  the  theme  or  the  story  whichever  you  will  doe-  not 

have  the  depth  of  "Seventh  Heaven,"  and  it  i-  in  this  par- 
ticular that  "Street  Vngel"  will  suffer  by  comparison. 

It  is.  nevertheless,  so  fine  an  achievement  that  it  i» 
useless  to  spend  time  in  drawing  this  comparison  in  de- 
tail. <  >n  the  positive  side,  "Street  Vngel"  contains  per- 
haps the  most  remarkable  blending  of  background  with 

stor)  that  we  have  ever  seen  on  the  screen*     I  be  camera 

i»  mobile:  it  gives  an  inipie — ion  of  Naples  by  the  BUnple 

expedient  of  moving  along  two  or  three  street  sets,  or 
the  waterfront,  where  the  characters,  at  times,  fade  into 
the  misty  backgroundi 

On  the  whole,  we  would  rank  "Street  Vngel"  a-  a  fine 
box-office  attraction,  hut  a  little  below  "Seventh  Heaven" 

in  this  regard.  In  all  the  department-  of  technique  that 
go  to  the  making  of  a  photoplay.  howe\er.  il  is  a  magnifi- 
cent piece  of  work,  and  Mire  of  a  high  place  among  the 

best. 


1200 


Motion    Picture  News 


Six  Held  for  Alleged  Bombing  of 
Hammond  State  Theatre 

AN  aftermath  of  the  bombing  of  the  State  Theatre  in  Hammond, 
Indiana,  last  November  8th,  which  caused  the  destruction  of  over 
a  million  dollars  worth  of  property,  has  come  with  the  arrest  of 
William  Kleighe.  lessee  of  the  State  Theatre,  and  interested  in  a  number 
of  other  houses;  Joe  Million,  business  agent  of  the  Hammond  motion  pic- 
ture operators*  union  and  who  was  operator  in  the  blasted  theatre:  Harry 
L.  Ames,  business  agent  of  the  hod  carriers*  union;  James  Tuto,  business 
agent  of  the  Hammond  finishers*  union;  Marwood  Williams,  a  trustee  of 
the  hod  carriers"  union  and  Dean  Melloy,  said  to  be  a  bartender  in  a 
saloon  at  Calumet  City. 

The  six  men  were  seized  following  a  nine  weeks'  investigation  by  the 
Deputy  State  Fire  Marshall  Vrooman  of  Indiana,  and  are  now  on  bonds 
totaling  $220,000. 

Joe  Million  was  the  first  arrested  and  according  to  the  authorities, 
confessed  his  part  in  the  bombing  plot  and  involved  the  other  men  now 
being  held.  According  to  the  alleged  confession  Mr.  Kleighe,  a  majority 
stockholder  in  the  Northern  Theatre  Company  of  Hammond,  found  when 
he  had  leased  the  State  Theatre,  that  he  had  a  white  elephant  on  his  hands, 
and  according  to  Million,  conceived  the  plot  to  bomb  the  big  new  house. 

"He  gave  me  $2,000,"  Million  is  alleged  to  have  said.  "I  kept  one  half 
of  the  money  and  gave  the  other  half  to  Harry  Ames." 

Million  is  said  to  have  further  stated  that  on  the  night  of  the  bombing 
he,  being  operator  at  the  theatre,  left  the  door  open  so  his  co-conspirators 
could  get  in  without  trouble  and  place  the  bomb.  Williams,  Melloy,  Ames 
and  Tuto  drove  up  with  eight  sticks  of  dynamite  that  Ames  said  he  had 
stolen  from  a  Hammond  plumbing  shop,  according  to  the  alleged  confes- 
sion. 

Ames  and  Tuto  then  went  inside  with  the  dynamite,  it  is  said,  the 
other  two  remaining  on  the  watch  outside,  carried  the  explosive  to  the 
orchestra  pit,  lit  the  fuse  and  ran  out  of  the  theatre. 

The  State  Theatre  was  practically  new  and  had  been  erected  at  a  cost 
of  more  than  a  million  and  a  half  dollars.  The  terrific  explosion  wrecked 
the  house  so  badly  that  no  effort  has  ever  been  made  to  repair  it. 


Northwest  Has  Trouble 

Sale  of  Pictures  to  Churches  and  Schools  Threatens 
Action  by  Association 


THE  Northwest  territory  is  having  its 
difficulties  with  non-theatrical  show- 
ings and  there  are  threats  of  trouble 
with  companies  that  are  alleged  to  be  sup- 
plying film  to  schools  and  churches  in  op- 
position to  regular  picture  houses.  At  the 
present  time  FBO  and  United  Artists  are 
reported  in  controversies  in  this  direction. 

Minneapolis  Film  Board  of  Trade  and 
the  Northwest  Theater  Owners  Association 
have  interested  themselves  in  the  matter  of 
the  Presbyterian  Church  at  Pipestone, 
Minn.,  showing  pictures  in  opposition  to  the 
regular  theatre,  and  it  is  thought  that  some 
action  will  be  taken  to  have  the  shows  dis- 
continued except  for  the  showing  of  educa- 
tional and  religious  subjects. 

The  management  of  the  Orpheum  theater 
in  Pipestone,  one  of  the  finest  houses  in 
that  part  of  Minnesota,  has  made  no  com- 
plaint, but  other  exhibitors  in  the  neigh- 
borhood of  Pipestone  are  up  in  arms  be- 
cause FBO  has  sold  to  the  church,  in  spite 
of  the  fact  that  there  is  a  regular  licensed 
theater  in  the  town.  They  state  that  they 
may  take  the  matter  up  with  the  fire  mar- 
shal 's  office  as  the  church  does  not  meet  the 
requirements  of  the  law  concerning  exits, 
fire  extinguishers,  etc. 

They  point  out  that  it  would  take  years 


for  the  church  to  buy  an  organ  with  its  re- 
ceipts, the  reason  for  which  the  pictures 
are  being  shown,  and  that  it  is  not  fair  to 
the  owner  of  the  Orpheum,  who  has  a  heavy 
investment  in  his  theater. 

United  Artists  through  Manager  Hayman 
of  the  Minneapolis  branch  has  declared  that 
when  they  can  not  sell  to  a  regular  exhibitor 
they  will  sell  to  churches,  "school,  livery 
stable  or  tent."  This  was  the  answer  to  the 
trouble  which  has  arisen  through  the  selling 
of  U.  A.  product  to  the  school  at  Lake 
Crystal,  Minn.  Manager  Pesava  of  the 
Crystal  theater  in  that  town  has  cancelled 
the  three  remaining  pictures  on  his  contract 
with  United  Artists  on  the  grounds  of  un- 
fair trade  practice.  He  says  he  will  carry 
his  lease  to  the  highest  court  in  the  land  if 
it  is  necessary. 

Organizers  Work  for  Big 
Attendance  at  Minneapolis 

It  is  expected  that  the  fifteenth  annual 
convention  of  the  Northwest  Theatre  Own- 
ers Association  to  be  held  in  Minneapolis 
on  May  1  and  2  will  have  one  of  the  larg- 
est turn-outs  in  the  history  of  such  meet- 
ings in  the  northwest.  District  organizers 
acting  at  the  request  of  the  board  of  direc- 


tors and  some  self-appointed  because  of 
conditions  affecting  them  personally  are 
busily  working  to  have  the  largest  repre- 
sentation possible.  Pi-esident  Steffes  has 
urged  that  all  theatre  owners  in  the  terri- 
tory come  to  the  convention  and  air  their 
grievances  there  instead  of  attacking  the 
organization  through  the  trade  press.  Early 
indications  are  that  the  fight  will  center  on 
the  election  of  officers,  with  the  candidates 
lining  up  for  or  against  arbitration  and 
trade  abuses. 

Saenger  Building  Theatre 
in  Biloxi,  Mississippi 

A  combination  road  show  and  motion  pic- 
ture theatre  costing  $150,000  will  be  built 
in  Biloxi,  Miss.,  by  Saenger  Theatres,  Inc., 
a  25-year  lease  having  been  signed  be- 
tween the  Saenger  corporation  of  New  Or- 
leans, La.,  and  Mrs.  Loretta  L.  Yerger  of 
Bixoli.  The  new  theatre  is  expected  to  be 
ready  in  the  fall.  It  will  be  a  duplicate  of 
the  Gainsville,  Fla.,  theatre  with  interior 
decorations  similar  to  the  $2,500,000  Saen- 
ger house  in  New  Orleans. 

The  building  will  be  75  by  168  and  the 
entire  structure  will  cost  $500,000.  Work 
will  begin  as  soon  as  plans  are  completed  by 
Roy  A.  Benjamin  of  Jacksonville,  Fla. 

New  Officers  Elected  by 
Albany  Film  Board 

At  the  annual  meeting  of  the  Albany 
Film  Board  of  Trade,  held  during  the  past 
week,  Howard  Morgan,  local  manager  of 
the  Educational  exchange,  was  re-elected 
president :  Isadore  Schmertz,  manager  of 
the  Fox  exchange,  was  elected  vice-presi- 
dent, while  H.  O.  Worden,  manager  of  the 
Metro  -  Goldwyn  -  Mayer  exchange,  was 
elected  treasurer,  succeeding  Jack  Bulwin- 
kel,  who  recently  resigned  as  Albany  man- 
ager of  the  First  National  exchange.  Miss 
Edna  A.  Pfister  was  elected  secretary.  The 
board  of  directors  will  consist  of  Messrs. 
Morgan,  Schmertz  and  Worden,  together 
with  Nat  Levy,  local  manager  for  Universal. 

Hotels   Chosen   for  First 
National  Conventions 

Meeting  places  for  First  National's  three 
spring  sales  conventions  in  Atlantic  City, 
Kansas  City  and  San  Francisco  have  been 
definitely  decided  upon.  The  Muelbach 
Hotel  in  Kansas  City  will  house  the  Mid- 
West  gathering  which  convenes  on  May  1st, 
and  which  will  last  for  three  days.  The 
Ambassador  Hotel  in  Atlantic  City  will  hold 
the  eastern  salesmen,  who  will  be  in  con- 
clave for  three  days,  beginning  April  27th. 
The  St.  Francis  Hotel,  in  San  Francisco, 
will  be  the  site  of  the  three-day  meet  which 
starts  on  May  7th. 

Changes    in  Paramount 
Sales  Organization 

M.  R.  Clark  has  replaced  E.  H.  Brauer  as 
manager  of  the  Paramount  exchange  in  Co- 
lumbus, 0.  Arthur  Cole,  manager  of  the 
Paramount  office  in  Kansas  City,  has  re- 
signed owing  to  ill  health.  Oscar  Morgan, 
former  manager  of  the  Dallas  office  of 
Paramount,  will  take  over  the  management 
of  the  exchange  in  Kansas  City. 


April    14 ,    19  28 


1201 


Hays  Busy  on  French  Quota  Law 

Confers  With  High  Government  Officials;  Striking  Develop- 
ments Possible;  Paris  Hays  Office  Is  Opened 


Paris,  April  3. 

WIN.  II.  HAYS  arrived  in  Paris  (his 
week  and  quietly  took  command 
of  the  American  offensive  against 
the  French  film  quota.  From  his  suite  at 
the  Hotel  Crillon  he  is  directing  America's 
last  stand  against  a  decree  which  is  per- 
haps the  most  drastic  regulatory  legislation 
ever  directed  against  motion  pictures. 

Outwardly,  of  course,  these  is  no  cam- 
paign and  no  offensive.  It  is  a  situation 
calling  for  the  utmost  tact  and  diplomacy. 
The  very  fact  that  the  situation  is  serious 
enough  to  bring:  Mr.  nays  from  Fifth  Ave- 
nue all  the  way  to  the  Place  de  la  Concorde 
is  evidence  enough  of  the  care  with  which 
it  must  be  handled. 

The  first  tangible  result  has  been  the 
opening  of  the  first  actual  foreign  branch 
of  the  Hays  office,  at  Number  47,  avenue  de 
I'Opera,  in  charge  of  Harold  L.  Smith,  until 
recently  vice-consul  here.  Colonel  Lowry 
will  continue  as  European  representative  at 
large,  dividing  his  time  among  Paris,  Lon- 
don. Berlin  and  wherever  else  he  may  be 
needed. 

Immediately  upon  his  arrival  Mr.  Hays 
plunged  into  conferences  with  all  of  the 
American  film  representatives  in  Paris,  to 
inform  himself  fully  on  all  phases  of  the 
situation.  A  daily  luncheon  is  being  held 
at  the  Cafe  de  la  Paix.  He  was  the  guest 
of  honor  at  an  important  luncheon  at  the 
American  Embassy. 

French  Film  Law  Unique 

Then  came  vital  conferences  with  high 


By  L.  C.  MOEN 
(1'nris  Correspondent,  Tin-  News) 

government  officials.  There  will  be  more. 
Of  these  we  are  permitted  to  say  little  as 
yet.  Mr.  Hays  is,  as  usual,  working  along 
political  and  diplomatic  lines,  and  it  may 
be  said  without  violation  of  confidence  that 
he  recognizes  that  the  film  industry  and 
the  commission  present  a  solidly  united 
front,  and  that  any  modification  which  is 
brought  about  will  have  to  come  through 
other  and  perhaps  higher  channels. 

Economically,  the  new  French  film  laAV 
is  an  unique  affair.  Governments  have  long 
regulated  imports,  restricting  them  or  aug- 
menting them,  as  the  case  might  be — but 
this  is  the  first  instance,  so  far  as  we  know, 
where  a  government  has  attempted,  by  di- 
rect decree,  to  enforce  exports.  Just  what 
the  economic  results  of  such  a  move  can  he, 
only  time  will  tell. 

1  am  given  to  understand,  in  certain  com- 
mercial quarters,  that  other  French  manu- 
facturers are  afraid  that  America  and  per- 
haps other  nations  may  retaliate  with  simi- 
lar legislation  in  other  lines — that  Amer- 
ica, for  instance,  may  say  to  France:  "All 
right,  if  you  want  to  sell  us  French  per- 
fume, you  must  take  one  bottle  of  American 
perfume  for  every  four  bottles  of  French 
perfume  we  let  you  export  to  us,"  or 
"You  must  take  one  American  dress  for 
every  four  Paris  gowns  which  come  to  New 
York." 

I  also  understand  that  in  certain  high 
government  circles  it  is  felt  that  the  new 
decree  is  not  altogether  in  accordance  with 
the  letter  and  spirit  of  the  Geneva  agree- 


ment on  free  trade — and  exports  are  a  very 
important  item  to  France. 

French  film  men  feel,  on  the  other  handr 
that  the  showing  of  a  few  French  produc- 
tions in  America  each  year  will  give  stimu- 
lating variety  to  the  American  screen,  cost 
the  American  companies  little,  and  be  only 
a  fair  exchange  for  the  business  done  here. 
They  also  feel,  and  no  doubt  rightly,  that  a 
reasonable  restriction  in  the  number  of  films 
placed  on  this  market  (far  smaller  than  the 
American  market)  can  only  benefit  every- 
one. And,  as  a  matter  of  fact,  some  of  the 
American  representatives  here  feel  the  same 
way. 

Films  Promote  International  irnity 

Mr.  Hays,  however,  has  very  wisely 
placed  the  whole  matter  on  a  very  high 
plane  of  international  goodwill  and  amity, 
rather  than  commerce  and  economics.  He 
says : 

"My  chief  concern  is  to  make  certain  that 
we  develop  in  American  films  their  maxi- 
mum usefulness  in  the  promotion  of  inter- 
national amity.  The  motion  picture  is,  in- 
deed, the  universal  language.  We  are  de- 
termined that  American  films  shall  sympa- 
thetically and  accurately  tell  the  story  of 
the  nationals  of  each  country  to  the  nation- 
als of  all  others  through  this  universal 
language  so  that  all  peoples  may  under- 
stand each  other.  When  they  understand 
each  other  they  cannot  hate,  and  when  they 
do  not  hate  they  will  not  make  war." 


Paramount  Is  Denied  New  Trial 

Court  in  Texas  Overrules  Motion  in  $337,500  Case  Brought  by 

Stinnett  and  Charninsky 


JUDGE  F.  0.  MCKENZIE,  sitting  in 
a  Dallas,  Texas,  court  last  Saturday 
overruled  the  Paramount-Publix  mo- 
tion for  a  new  trial  in  connection  with  the 
verdict  of  $337,500  recently  awarded  to  Ray 
Stinnett  and  Si  Charninsky.  Dallas  theatre 
men.  The  original  verdict  was  in  a  damage 
suit  brought  against  Paramount-Publix.  the 
Dallas  Building  and  Realty  Company  and 
others,  alleging  violation  of  the  state  anti- 
trust laws. 

The  suit  was  based  on  claims  of  the  Dal- 
las men  that  the  defendants  virtually 
forced  them  to  close  the  Capitol  Theatre  in 
Dallas  by  refusing  to  lease  to  them  first- 
class  liluis.  It  was  alleged  that  the  de- 
fendants' action  constituted  a  violation  of 
the  state  anti-trust  laws  and  the  heavy  dam- 
ages asked  for  were  allowed. 

The  motion  for  a  new  trial  was  over- 
ruled by  District  Judge  McKenzie,  sitting 
in  Judge  Royal  R.  Watkins'  Ninety  lit '  li 
District  courtroom  after  it  had  been  argued 
two   hours   by   defendants'   counsel.  An 


appeal  will  be  taken,  it  is  said,  by  the 
defendants. 

The  original  trial  was  held  about  six 
weeks  ago  with  Stinnett  and  Charninsky 
testifying  that  they  were  forced  to  sell  their 
Capitol  because  of  their  inability  to  get 
first-run  product.  It  required  the  jury  but 
little  more  than  an  hour  to  bring  a  verdict 
for  the  complainants  of  $150,000  actual 
damages  and  $1S7,000  exemplary  damages. 

Notice  of  appeal  was  given  immediately 
on  the  ground  that  inadmissable  evidence 
had  been  introduced  and  that  the  suit  was 
brought  by  a  partnership,  whereas,  if  there 
had  been  any  injury  it  was  to  the  corpora- 
tion, and  the  partners  had  been  paid  for 
their  stock.  The  defense  offered  no  wit- 
nesses. 

Charninsky  at  the  trial  read  a  letter  al- 
leged to  have  been  written  by  Harold  B. 
Franklin,  then  of  Publix,  asking  the  plain- 
ants  to  refrain  from  booking  Pantages 
vaudeville  into  the  Capitol,  pointing  out 
the  move  would  bring  about  a  destructive 


competitive  situation,  stating  the  city  could 
not  support  two  vaudeville  houses  and  de- 
claring Loew  vaudeville  was  to  be  removed 
from  the  Melba.  The  Capitol  has  been 
splitting  First  National  product,  but  after 
booking  Pantages  vaudeville,  a  split  on  that 
or  any  other  preferred  product  the  follow- 
ing season  was  refused  it.  it  was  claimed, 
with  Loew  vaudeville  brought  back  to  the 
Melba.  Charninsky  said  that  on  a  visit  to 
Franklin  he  was  told  he  would  be  deprived 
of  all  choice  of  film. 

Following  the  failure  of  the  defendants 
to  get  a  new  trial  on  appeal,  it  is  said  that 
the  tiling  of  other  conspiracy  suits  through 
Texas  would  follow  in  the  near  future, 
with  the  possibility  of  the  attorney  general 
instituting  a  probe  of  the  activities  of  cir- 
cuits throughout  the  state. 

It  is  said  that  the  defendants  in  the  latest 
suit  will  undoubtedly  carry  their  plea  to 
the  higher  courts  and  that  it  might  even- 
tually get  to  the  Supreme  Court  of  the 
United  States  if  necessary. 


1202 


Motion    Picture  News 


Boston  Planning  Latest  Exhibitor 
Cooperative  Organization 

THE  organization  established  in  New  York  State  by  Aaron  Sapiro 
which  brought  together  a  large  number  of  independent  exhibitors 
into  an  exhibitor  cooperative  buying  plan  as  well  as  a  protective 
organization  along  other  lines  for  the  independents,  is  now  being  taken 
up  in  other  cities. 

From  Pittsburgh  came  the  announcement  last  week  of  a  similar  organi- 
zation being  perfected  there,  and  now  the  Boston  territory  is  reported  pro- 
ceeding along  the  same  lines.  It  is  not  yet  known  whether  these  two  or* 
ganizations  will  be  allied  with  the  Sapiro  group  or  whether  they  will 
function  independently. 

For  the  present,  it  is  said,  the  Sapiro  organization  will  confine  its 
activities  to  New  York  State,  at  least  until  it  is  determined  whether  exten- 
sion to  other  states  would  in  any  way  violate  the  interstate  commerce  laws. 


Surplus  To  Decide  Tax 


Increased  Exemptions  on  A  amissions  Will  Depend 
Upon  Excess  in  Treasury  in  June 


INCREASE  in  the  exemption  from  ad- 
mission tax  and  other  changes  in  the 
revenue  law  depend  entirely  upon  the 
amount  of  surplus  that  the  Treasury  will 
have  at  the  end  of  the  present  fiscal  year, 
on  June  30,  members  of  the  Senate  Finance 
Committee  were  told  April  3  by  Secretary 
of  the  Treasury  Andrew  W.  Mellon. 

Present  indications  are  that  the  sm-plus 
for  the  current  fiscal  year  will  be  in  the 
neighborhood  of  $212,000,000,  which  would 
permit  a  tax  reduction  aggregating  $200,- 
000,000  Secretary  Mellon  said.  This  is  $25,- 
000,000  less  than  the  original  estimate  of 
the  Treasury  as  to  possible  tax  reduction, 
due  to  increases  in  appropriations.  This 
estimate,  however,  does  not  take  into  con- 
sideration any  expenditures  that  may  be 
made  for  flood  relief  or  other  matters  now 
unanticipated,  but  if  $30,000,000  is  ex- 
pended for  flood  relief  during  the  next  fis- 
cal year,  the  surplus  of  $212,000,000  will 
be  reduced  to  $182,000,000  and  will  neces- 
sitate a  considerable  change  in  the  tax  re 
duction  program. 

On  the  basis  of  a  $212,000,000  surplus, 
the  Treasury  Department,  Mr.  Mellon  said, 
approves  the  increase  in  the  exemption  from 
admission  tax  from  75  cents  to  $1,  as  pro- 
vided in  the  revenue  bill  passed  by  the 
House  of  Representatives  December  15. 
This  will  result  in  a  reduction  in  revenue 
of  about  $8,000,000.  If,  however,  the  sur- 
plus is  only  $182,000,000,  the  exemption 
from  admission  tax  should  not  be  increased. 

The  Seci'etary  also  expressed  approval  of 
recommendations  that  the  general  corpo- 
ration income  tax  rate  be  reduced  from  13^2 
to  12  per  cent  and  that  the  rates  applicable 
to  incomes  between  $14,000  and  $75,000  be 
revised,  and  that  the  estate  tax  be  repealed. 
In  the  event  that  the  surplus  is  only  the 
lower  figure  this  would  constitute  prac- 
tically all  of  the  tax  revision  recommended 
by  the  Treasury,  but  if  the  surplus  is  in  ex- 
cess of  $200,000,000  it  is  recommended  that 
the  increase  in  the  exemption  of  corpora- 
tions with  incomes  not  in  excess  of  $25,000 
be  increased  from  $2,000  to  $3,000. 

The  Secretary  voiced  a  solemn  warning 
against  extravagant  tax  reduction  pointing 
out  that  the  cost  of  our  Federal  Govern- 


ment is  already  borne  to  a  very  large  ex 
tent  by  the  comparatively  small  number  who 
pay  direct  taxes.  "A  further  material  re- 
duction in  indirect  taxes,"  he  said,  "will 
produce  a  very  ill-balanced  tax  system  un- 
der which  our  National  Government  will  be 
supported  not  by  the  entire  body  of  our  citi- 
zens, but  by  a  limited  class.  The  cost  of  the 
Government  of  all  should  not  be  borne  by 
the  few. 

The  plea  of  the  legitimate  theatres  for 
reduction  of  the  admission  tax  was  sub- 
mitted to  the  Senate  Finance  Committee 
April  10  at  the  beginning  of  hearings  on  the 
revenue  reduction  bill  by  William  A.  Brady, 
of  New  York,  representing  the  legitimate 
houses. 

Mr.  Brady,  who  has  performed  the  same 
task  several  times  in  the  past,  again  re- 
viewed the  theatrical  situation,  describing 
the  great  reduction  in  the  number  of  legiti- 
mate houses  throughout  the  country,  and 
declared  that  repeal  of  the  admission  tax  is 
very  vital  to  the  drama.  He  charged  that 
every  other  sales  tax  imposed  during  the 
war  has  been  lifted  or  reduced  with  the 
exception  of  the  admission  tax  as  it  applies 
to  the  legitimate  drama. 

Mr.  Brady  went  into  the  motion  picture 
situation,  pointing  out  that  the  film  houses 
have  been  given  some  relief  through  in- 
crease in  the  exemption  from  50  to  75  cents, 
which,  he  declared,  very  largely  meets  the 
need  of  that  branch  of  the  industry  for  tax 
relief. 

A  plea  for  action  on  the  admission  tax, 
was  also  submitted  to  the  committee  by 
Frank  Gihnore,  executive  secretary  of  the 
Equity  organization,  who  declared  that 
much  of  the  difficulty  in  which  the  legiti- 
mate drama  finds  itself  today  is  due  to  this 
tax. 

Maiden,  Mass.,  May  Have 
Sunday  Show  Referendum 

Mayor  John  D.  Devir  of  Maiden,  Mass., 
has  declined  to  issue  Sunday  theatre  licenses 
until  a  better  understanding  of  the  situa- 
tion is  brought  about  in  that  city.  It  is  of 
interest  to  note  that  the  ministers  of  the 
city  made  no  protest  of  the  Sunday  licenses 


which  have  been  issued  in  the  past  but  that 
the  protest  was  from  a  group  of  citizens. 
There  is  said  to  lie  equally  strong  pressm-e 
being  brought  to  bear  for  continuation  of 
the  Sunday  evening  shows  by  another  group 
of  citizens.  Talk  of  a  referendum  vote  by 
the  citizens  on  the  matter  is  being  generally 
heard  and  may  come  with  the  voting  in  the 
Fall. 

Bandits  Loot  2  Theatres 
in  Detroit 

Five  bandits  last  Tuesday  entered  the 
offices  of  C.  H.  Miles'  Oriental  Theatre  in 
Detroit  and  took  $12,000,  box-office  receipts 
collected  over  a  period  of  two  and  a  half 
days  during  which  all  banks  were  closed. 
The  bandits  threatened  the  lives  of  Jules 
C.  Wetesky,  general  manager,  and  two  wo- 
men employes  and  before  leaving  bound 
them  with  adhesive  tape. 

More  than  $400  Avas  stolen  later  in  the 
week  when  two  thugs  forced  Edgar  E. 
Kirchner,  manager  of  the  Family  Theatre, 
also  in  Detroit,  to  open  the  office  safe. 

Al   Barlow  Leaves  First 
National  Post 

Al  Barlow,  in  charge  of  First  National's 
advertising  accessory  department  for  many 
years,  has  left  his  position  to  go  with  the 
Henegan  Company  as  their  New  York 
representative.  Supervision  of  the  First 
National  department  will  be  assumed  by 
Purchasing  Agent  J.  M.  Loeb  in  addition 
to  his  other  duties. 

Howard  Sheehan  Will  Join 
West  Coast  Theatres 

Howard  J.  Sheehan,  Fox  Films  district 
manager,  will  join  the  West  Coast  Theatres 
in  ;ui  executive  capacity  on  April  16th,  an 
announcement  by  Harold  B.  Franklin  ad- 
vises. Mr.  Sheehan  has  been  with  the  Fox 
organization  since  1919  as  district  manager 
and  home  office  representative. 

Jack  Lewis  Again  With 
Warner  Advertising  Staff 

Jack  Lewis  is  again  a  member  of  the 
Warner  Bros,  advertising  department,  un- 
der the  leadership  of  A.  P.  Waxman.  He 
was  formerly  with  the  organization  in 
charge  of  press  sheet  work  but  resigned 
three  years  ago  to  go  to  Europe  to  write. 


Loew  Theatre  Opened 
in  Richmond,  Va. 

THE  new  Loew  playhouse,  costing 
$1,250,000  and  located  on  Sixth 
Street,  Richmond,  Va.,  was 
opened  last  Monday,  April  9th,  with 
an  initial  performance  at  11  A.  M.  and 
a  grand  opening  in  the  evening  at  8 
o'clock,  at  which  many  prominent  per- 
sonages were  in  attendance. 

The  new  addition  to  the  Loew  chain 
is  one  of  John  Eberson's  houses.  Ac- 
cording to  Colonel  Edward  A.  Schiller, 
vice-president  and  general  representa- 
tive of  Loew's  Incorporated,  the  thea- 
tre will  be  operated  along  the  usual 
lines.  There  will  be  no  road  shows. 

Two  new  Loew  theatres  will  be 
opened  within  the  next  several  weeks, 
where  is  not  announced. 


ipril    Id ,    19  28 


1202  \ 


"Dawn"  Approved  for  New  York 

Editor  of  German  Trade  Paper,  "Lichtbildbuhne",  Protests 

Fraenkel  Article  in  News 


JOHN  WING  ATE,  director  of  the  Divi- 
sion of  Motion  Pictures  of  the  State 
Department  of  Education  of  New 
York  lias  approved  the  British  film, 
"Dawn,"  based  on  the  career  of  Edith  Ca- 
vell  and  showing  her  trial  and  execution. 
A  few  subtitles  and  certain  scenes  are  to  be 
■eliminated. 

While  the  picture  has  not  been  licensed 
by  the  state.  Mr.  Wingate  has  written  to 
Arch  Selwyn,  owner  of  the  American  rights 
to  the  film,  indicating  the  changes  he  con- 
sidered desirable,  and  these  will  he  made 
at  once,  according  to  Mr.  Selwyn.  The  lat- 
ter expressed  pleasure  at  the  attitude  taken 
by  Mr.  Wingate,  though  he  questioned  the 
right  of  the  state  to  order  the  changes  sug- 
gested. 

Discussing  the  matter  Mr.  Selwyn  said: 
"I  feel  thai  the  film  has  been  fairly 
treated  and  that  Mr.  Wingate  deserves  com- 
mendation for  retraining  from  any  attempt 
to  extend  the  powers  of  his  office  in  order 
to  placate  those  who  have  brought  great 
pressure  on  him  to  prevent  the  film  from 
being  shown  here. 

"I  expect  to  show  the  film  in  the  Times 
Square  Theatre  within  a  short  time,  al- 
though the  date  has  not  yet  been  fixed.  It 
runs  about  an  hour  and  a  half  on  the  screen. 
The  changes  are  of  a  very  minor  nature  and 
do  not  impair  the  value  of  the  picture  in 
the  least. 

"One  of  the  changes  concerns  the  trial. 
Miss  Cavell  is  provided  with  counsel  by  the 
Court.  Direction  was  given  us  to  insert  a 
subtitle  showing  that  this  was  the  usual 
custom.  We  will  insert  this  subtitle  gladly, 
although  I  do  not  understand  why  the 
authorities  should  concern  themselves  with 
points  of  this  kind. 

' "  1  have  the  power  to  object  and  take  the 


changes  ordered  to  the  Appellale  Court,  but 
on  the  whole  I  am  so  well  satisfied  with  the 
treatment  of  the  film  that  I  will  comply 
with  the  rulings  without  question." 

In  addition  to  the  approval  of  Director 
Wingate,  the  film  has  also  been  passed  by 
the  London  County  Council  and  it  is  ex- 
pected it  will  be  on  display  in  a  London 
theatre  shortly. 

Editor  WoltTsohn  of  the  Herman  trade 
paper  Lichtbildbuhne  has  taken  exception  to 
an  article  printed  in  Motion  Picture  News, 
issue  of  March  17th,  under  the  signature  of 
Heinrich  Fraenkel,  Berlin  correspondent  of 
the  "News."  Mr.  WoltTsohn 's  letter  to 
William  A.  Johnston,  publisher  of  the 
"News"  follows  in  translation,  in  pari  : 

"As  I  have  had  the  pleasure  of  meeting 
you  personally  during  my  stay  in  New  York 
in  1024,  1  therefore  feel  quite  certain  that 
you  will  grant  the  request,  which  I  am 
forced  to  make,  appealing  to  your  loyalty. 
I  know  and  esteem  your  valued  publication, 
"The  Motion  Picture  News"  too  much,  not 
to  be  convinced  of  the  fact  that  your  own 
feeling  of  loyalty  will  not  allow  a  false 
report  to  stand  unaltered,  such  as  has  been 
inserted  in  your  paper  through  no  fault  of 
yours. 

"The  announcement  referred  to  concerns 
my  own  person  and  is  contained  in  the  ar- 
ticle of  Mr.  Heinrich  Fraenkel  in  regard  to 
the  Cavell  film,  under  the  heading  "News' 
Berlin  Correspondent  says  'Dawn'  is  not 
anti-German,"  which  appeared  in  the  issue 
of  March  17th,  1928. 

"The  part  of  said  article  to  which  I  par- 
ticularly object  is  the  following: 

"  'The  editor  of  the  German  trade  paper 
'Lichtbildbuhne'  agreeing  with  me  that  'no 
man  should  be  condemned  without  a  heal- 
ing,' has  fallen  in  with  my  suggestion  to 


exhibit  the  film  in  his  private  theatre  to  a 
couple  of  hundred  journalists,  M.  p.'s  and 
Government  officials    .    .  .' 

"This  statement  is  not  a  fact.  1  do  not 
by  any  means  agree  with  the  point  of  view 
of  Mr.  Fraenkel  with  regard  to  the  film 
'Dawn,'  and  my  publication,  'The  Licht- 
bildbuhne,' has  always  held  the  following 
stand  with  regard  to  this  film:  Even  with- 
out having  seen  the  film,  one  must,  regard- 
less of  nationality,  decline  a  film  whose 
theme  and  general  character  must  newly  in- 
flame the  violent  emotions  of  hate  and  dis- 
trust between  the  nations.  One  does  not 
commercialize  on  the  tragic  death  of  a  wo- 
man. 

"This  is  my  stand,  also  that  of  the 
'Lichtbildbuhne,'  which  has  again  and  again 
been  expressed  and  published  by  ourselves. 
Regardless  of  the  fact  that  I  would  reject 
every  film  which,  like  the  film  'Dawn,' 
arouses  the  hate  instincts  between  nations, 
T  had  offered  the  use  of  my  private  pro- 
jection room  to  Mr.  Wilcox,  at  his  request, 
which  was  conveyed  to  me  by  Mr.  Fraenkel. 
However,  this  act  of  courtesy  on  my  part 
was  not  intended  to  show  that  I  sided  in 
any  way  with  the  film. 

"After  the  above  statement  of  facts,  I 
must  ask  you,  my  dear  Mr.  John-ton.  to 
right  the  article  of  March  17th,  insofar  as 
my  personal  opinion  with  regard  to  the  film 
'Dawn'  is  concerned,  in  your  next  issue, 
so  that  I  am  not  blamed  in  America  with 
the  acceptance  of  said  film,  which  film  does 
not  meet  with  my  approval  nor  that  of  the 
German  public. 

"I  am  convinced  that  you  will  gladly 
grant  my  request,  as  you,  even  as  much  as 
I,  are  in  favor  of  a  bringing  together  of  the 
nations  and  for  a  internationalizing  of  mo- 
tion pictures." 


Columbia  Plans  36  Features 

Additional  Stars,  Directors  and  Writers  Signed  for  Most 

Extensive  Program  of  Company 


COLUMBIA  PICTURES  CORPORA 
TION  has  definitely  announced  a 
program  of  thirty-six  pictures  for 
the  1928-29  season.  These  will  include  ten 
"specials,"  which  will  be  produced  on  a 
more  elaborate  scale  than  the  others,  but 
will  be  part  of  the  so-called  "Perfect 
Thirty-Six"  and  will  not  be  sold  separately. 

In  anticipation  of  the  largest  production 
schedule  the  company  has  yet  had,  several 
new  directors,  writers  and  well  known 
players  have  been  placed  under  contract. 
Among  the  new  players  is  Lya  De  Put t i, 
while  the  scenario  department  has  been  aug- 
mented with  the  addition  of  Norman 
Springer,  Harvey  Thew  and  Harriet  Hins- 
dale. 

A  large  number  of  stories  and  plays  were 
considered  by  Columbia  before  they  defi- 
nitely determined  upon  a  program  of  thirty- 


six.  The  company  has  already  secured  some 
outstanding  vehicles  and  is  negotiating  for 
additional  works. 

Among  the  specials  to  be  made  will  be 
"The  Younger  Generation,"  from  the  play 
and  magazine  story,  "It  is  to  Laugh,"  by 
Fanny  Hurst.  Another  will  be  "The  Fall 
of  Eva."  by  .John  Emerson  and  Anita  Loo-. 

Other  vehicles  already  announced  are 
"Trial  Marriage,"  from  the  Saturday 
Evening  Post  serial;  "Restless  Souls."  by 
Cosmo  Hamilton;  "Acquitted,"  by  Mary 
Roberts  Rinehart,  and  "Power  of  the 
Press,"  from  the  Met 'lure  short  story  by 
Frederick  A.  Thompson. 

Among  the  well  known  directors  who  will 
be  responsible  for  the  production  of  these 
pictures  are  George  B.  Seitz,  Philip  Romui, 
Frank  Capra,  Walter  Lang.  B.  11.  Griffith, 
Erie  C.  Kenton  and  Thomas  Buckingham. 


Prominent  players  who  have  been  placed 
under  contract  by  Columbia  for  the  coming 
season  are  Jack  Holt,  Hobart  Bosworth, 
Betty  Compson.  Bert  Lytell.  Lya  De  Putti. 
Margaret  Livingston,  Dorothy  Revier  and 
Lois  Wilson. 

In  addition  to  the  published  stories  and 
plays  that  have  been  purchased,  and  in  or- 
der to  lend  variety  to  the  program,  several 
stories  will  be  written  directly  for  the 
screen  by  the  company's  scenario  depart- 
ment . 

A  nation  wide  advertising  and  publicity 
campaign  is  now  being  launched  by  Colum- 
bia, which  will  include  trade  paper  and 
popular  magazine  advertising.  Also  it  is 
planned  to  increase  the  sales  and  distribu- 
tion departments  with  the  addition  of  sev- 
eral new  high  type  executives,  that  the  in- 
creased product  may  lie  properly  handled. 


1202-B 


Motion    Picture    N  civ  s 


Shoolman  Deal  Probably  Off;  United 
Buys  Two  Poli  Houses 

THE  United  Theatres  Co.,  Inc.,  of  which  A.  F.  Winstrom  is  president, 
announces  that  it  has  acquired  two  of  the  Poli  Theatres,  as  rumored 
last  week.  The  theatres  are  the  Plaza  in  Worcester  and  the  Lyric  at 
Bridgeport,  Conn. 

Formal  announcement  of  the  purchase  of  these  houses  would  indicate 
that  the  negotiations  for  the  sale  of  the  complete  Poli  Circuit  to  Max 
Shoolman  and  others  of  Boston,  negotiations  for  which  have  been  under 
way  for  a  number  of  months,  have  terminated. 

All  of  the  theatres  in  the  Poli  Circuit  are  being  operated  and  are 
reported  as  doing  excellent  business  during  the  several  months  just  passed. 

Sale  of  the  two  theatres  mentioned  is  the  first  break  in  many  years 
in  the  Poli  Circuit  and  in  some  cpiarters  it  is  taken  as  evidence  that  the 
circuit  may  be  eventually  split  up. 

Keith-Albee  interests  are  known  to  have  secured  valuable  options  in 
the  cities  in  which  the  Poli  Circuit  operates  but  no  further  activity  along 
the  lines  of  construction  of  theatres  by  the  Keith-Albee  interests  have 
taken  place.  Indications  are  that  all  parties  interested  are  marking  time. 


M.  P.  Engineers  Discuss 
Many  Problems 

Annual  Spring  Sessions  Under  Way  at  Los  Angeles 
Develop  Keenest  Interest  of  Delegates 


THE  Spring  meeting  of  the  Society  of 
Motion  Picture  Engineers  opened 
at  the  Roosevelt  Hotel  in  Los  An- 
geles Monday  of  this  week  and  will  continue 
until  Saturday.  Good  progress  was  made  at 
the  sessions  in  the  fore-part  of  the  week 
and  it  was  expected  that  by  concluding  time 
of  the  sessions  the  convention  would  be 
among  the  most  productive  ever  held  by  the 
association.  Matters  of  considerable  impor- 
tance were  under  consideration  and  a  num- 
ber of  interesting  papers  on  various  phases 
of  the  mechanical  end  of  the  industry  were 
read. 

The  delegates  were  welcomed  on  the  open- 
ing day  of  the  session  by  President  W.  B. 
Cook,  after  which  papers  were  read  as  fol- 
lows :  "  A  Line  Screen  Film  Process  for  Mo- 
tion Pictures  in  Color,"  by  J.  H.  Powrie; 
"Reproduction  of  Mobility  of  Form  and 
Color  by  the  Motion  Picture  Kaleidoscope," 
by  L.  A.  Jones  and  C.  H.  Tuttle,  of  Eastman 
Kodak  Company,  "Some  Technical  Photo- 
graphic Problems  and  Their  Solutions,"  by 
J.  W.  Coffman;  "Some  Novel  Motion  Pic- 
ture Presentations  "  by  L.  M.  Townsend  and 
W.  H.  Hennessy. 

Among  other  papers  read  during  the  week 
were  the  following: 

"The  Technical  Status  of  the  Film  Laboratory"  by 
L.  M.  Griffith,  Paramount  studio;  "Motion  Photo- 
micrographs of  the  Progress  of  the  Development  of  a 
Photographic  Image"  by  C.  H.  Tuttle,  Eastman 
Kodak;  "Machine  Development  of  M.  P.  Negative 
Film"  by  Roy  Hunter.  Universal  studio;  "Some  Notes 
on  the  Making  of  Duplicate  Negatives"  by  J.  G.  Cap- 
staff.  Eastman  Kodak,  "Moisture  in  M.  P.  Film"  by 
V.  P.  Sease,  DuPont-Pathe  "Preservation  of  M.  P. 
Film"  by  J.  E.  Crabtree  and  C.  E.  Ives,  Eastman 
Kodak;  "Systematic  Control  in  the  Making  of  Mo- 
tion Pictures"  by  R  Nauman,  Paramount  studio; 
"Aviation  M.  P.  Photography"  by  Harry  Perry, 
A. SC.  "Needs  of  the  Trick  Cinematographer"  by 
Douglas  Shearer,  A.S.C.  "Method  of  Producing  the 
Sound  Effects  to  Accompany  "Wings"  by  Ro  yj. 
Pomeroy,  A.S.C;  "Dramatic  Cinematography"  bv 
Charles  Rosher,  A.S.C.  and  Karl  Strauss,  A.S.C. 

"Scenario  Writing"  by  Jeanie  McPherson;  "The 
Operation  of  a  Central  Casting  Bureau"  by  F.  Beet- 
son,  Association  of  M.  P.  Producers;  "The  M.  P. 
Director"  by  Irvin  Wilat;  "The  M.  P.  Art  Director" 


by  Cedric  Gibons  and  Mitchel  Leisen;  "A  System  of 
Motion  Pictures  with  Sound"  by  H.  B.  Marvin,  Gen- 
eral Electric. 

Addresses  of  welcome,  in  addition  to  that 
made  by  President  Cook,  were  given  by 
Lieutenant  Governor  Fitz  of  California. 
Fred  Niblo,  Fred  Beetson  and  John  W. 
Boyle.  The  delegates  were  guests  at  din- 
ner during  the  week  given  by  the  American 
Society  of  Cinematographers  and  the 
Academy  of  Motion  Picture  Arts  and 
Sciences. 

Among  the  events  under  discussion  dur- 
ing the  week  was  the  formation  of  a  Pacific 
Coast  Division  of  the  Society  of  Motion 
Picture  Engineers.  This  branch  is  being 
sponsored  by  William  V.  D.  Kelly  and  a 
decision  on  it  was  looked  for  before  the 
sessions  adjourned.  Fifty  prospective  mem- 
bers would  form  the  nucleus  of  the  divi- 
sion. 

The  importance  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences  was  stressed 
at  the  meetings,  especially  in  connection 
with  its  investigations  in  Mazda  lighting 
and  other  steps  to  promote  motion  picture 
technology. 

"The  Academy  composed  of  nearly  all 
important  personages  of  the  five  creative 
branches  of  motion  picture  production,  is  a 
unique  experiment  in  organization  engineer- 
ing, being  an  attempt  to  unite  the  member- 
ships of  five  creative  branches  of  motion 
picture  production  for  the  common  good," 
states  Secretary  Frank  Woods.  "It  is  not 
a  company  union,  its  main  purpose  being  the 
advancement  of  the  motion  picture  as  an 
institution  and  in  all  its  arts  and  sciences. 
It  has  been  obliged,  however,  to  become  tem- 
porarily interested  in  employment  problems, 
such  as  uniform  contracts,  for  the  purpose 
of  promoting  harmonious  relations  within 
the  industry,  but  only  as  a  necessary  pre- 
liminary step  toward  unified  effort. 

"At  the  time  the  Academy  was  organized 


it  found  each  studio  with  its  own  rules, 
methods  and  forms  of  contracts.  Employ- 
ment relations  were  without  recognized 
standards.  Various  abuses  existed  that  de- 
manded correction.  In  the  interest  of  the 
industry  as  a  whole  the  Academy  has  been 
able  to  act  promptly  in  these  matters  by  the 
friendly  cooperation  of  its  branches." 


M.  J.  Gourland  Returns 
from  European  Trip 

Michael  H.  Gourland,  president  of  Phoe- 
nix Photoplay  Exchanges  of  America,  re- 
turned to  New  York  this  week  after  a  trip 
abroad  during  which  he  obtained  distribu- 
tion rights  in  America  and  in  Canada  for 
a  number  of  European  productions,  includ- 
ing a  Russo-German  production  which  the 
Derussa  company  will  produce  in  Berlin. 
While  on  the  other  side  he  conferred  with 
his  associate  companies,  Phoenix  Films  of 
France  and  Phoenix  Films  A.  G.  of  Ger- 
many. He  was  made  a  director  of  the 
French  company  which  has  finished  ' '  Vira 
Merzeva"  and  "Expiation,"  both  of  which 
he  will  distribute. 

The  international  angle  is  being  stressed 
in  the  German  and  French  studios,  reports 
Mr.  Gourland,  declaring  the  German-French 
interests  are  on  the  lookout  for  American 
stars. 


Oscar  Price  Forms  New 
Picture  Corporation 

A  $1,000,000  motion  picture  concern  was 
granted  a  permit  by  the  California  state 
corporation  department  March  24th,  to  pro- 
duce motion  pictures  in  San  Francisco. 

The  company  is  the  Consolidated  Pictures 
Corporation  of  California.  Permission  was 
given  the  new  company  to  operate  a  motion 
picture  studio  in  San  Francisco.  Oscar 
Price  is  president  and  Robert  Peabody  sec- 
retary of  the  corporation. 


123  Famous  Canadian 
Houses  in  Dominion 

THE  statement  of  Famous  Players 
Canadian  Corporation,  Toronto, 
shows  that  it  owns  or  has  a  large 
interest  in  no  less  than  123  theatres 
in  the  Dominion.  Of  this  number,  72 
are  owned  outright,  leased  or  con- 
trolled directly  or  through  subsidiary 
companies.  The  prominent  subsidiaries 
include:  the  United  Amusement  Corp., 
which  operates  12  houses  in  Montreal; 
Eastern  Theatres,  Ltd.,  Toronto,  oper- 
ating the  Pantages  theatre,  and  United 
Theatres,  Ltd.,  with  two  theatres  at 
Sarnia,  Ontario.  The  company  is  also 
interested  either  as  shareholder  or  by 
operating  agreements  in  36  additional 
theatres.  The  total  seating  capacity 
of  all  Famous  Canadian  houses  is 
139.261. 

The  Canadian  market  is  now  being 
offered  under  a  new  capitalization  plan 
of  Famous  Canadian,  a  new  issue  of 
$3,000,000  in  6}£  per  cent  20-year  gold 
debentures.  On  the  completion  of  the 
re-financing  plan  now  undertaken  the 
company  will  have  an  authorized  capi- 
tal of  $10,000,000  in  first  mortgage 
fund  gold  bonds,  together  with  the 
$3,000,000  in  debentures  and  600,000 
shares  of  common  stock  without  nomi- 
nal or  par  value. 


April    14,    19  28 


1202-C 


Fox  Earnings  $823,658 
During  1927 

FOR  the  year  ended  October  31st, 
1927,  the  profits  of  Fox  Film 
Corporation  were  $82.'i,<;.r)8.00,  in- 
cluding adjustment  of  the  reserve  for 
Federal  income  taxes,  the  firm's  bal- 
ance sheet  indicates.  These  figures 
make  a  surplus  of  $1,477,760.23. 

$28,555,833.64  worth  of  assets  are 
shown.  Of  that  amount  $1,200,068.39 
comprise  current  assets,  cash,  notes 
receivable,  miscellaneous  accounts  re- 
ceivable, less  reserve  for  doubtful  ac- 
counts and  accrued  interest  on  loans 
and  notes  receivable. 

Properties  similar  to  buildings,  land, 
leaseholds,  furniture  and  equipment 
are  listed  at  cost,  less  reserve  (net  of 
mortgages  of  $2,808,112.34)  as  $2,151,- 
611.51.  Investments  are  listed  at  $20,- 
432,904.65,  organization  expenses  at 
$222,254.20  and  theatre  leases,  value  on 
the  basis  of  enterprises  acquired  upon 
its  organization  and  minority  interests 
subsequently  acquired,  of  $3,412,624.63. 

Net  worth  of  Class  A  stock,  author- 
ized 3,900,000  shares  of  no  par  value, 
issued  and  outstanding  800,000  shares 
Of  no  par  value,  is  set  at  $17,600,000 
and  Class  B:  authorized  issued  and 
outstanding,  100,000  shares  of  no  par 
value  $2,200,000.  Capital  surplus,  aris- 
ing from  appraisal  of  lands  and  lease- 
holds is  $3,528,239.55. 


Stanley  Plans  Erection  of 
Theatre  in  Albany 

The  Stanley  Company  of  America,  al- 
ready operating  four  motion  picture  thea- 
tres in  Albany,  N.  Y.,  will  erect  a  1,600  seat 
house  this  summer  in  the  residential  section 
of  the  city,  on  land  that  was  bought  a  year 
or  so  ago.  Officials  of  the  company,  together 
with  Thomas  W.  Lamb,  the  well  known  the- 
atre designer,  were  in  Albany  during  the 
week.  The  new  house  will  be  built  during 
the  summer  and  will  be  in  shape  to  open 
on  November  1.  The  three  residences  now 
occupying  the  site  of  the  coining  theatre 
will  be  sold  at  once,  and  probably  moved. 

New  Independent  Branch 
Opened  in  Cleveland 

The  first  of  a  series  of  exchanges  has  been 
opened  in  Cleveland  by  Albert  A.  Millman. 
The  branch  is  named  International  Film 
Kxchange.  The  company  has  a  branch  in 
New  York  but  is  forming  a  national  distri- 
bution organization  for  independent  pro- 
duct. John  McKay,  general  manager  of 
Mayflower  Pictures  Corporation,  heads  the 
new  exchange  located  at  203  Film  Exchange 
Bldg.  The  company  will  start  releasing 
locally  on  May  1st. 


Safier  Joins  "U"  as  Long 
Run  Department  Head 

Morris  Safier  decided  last  week  to  east  liis 
lot  with  Universal.  Last  Monday  he  re- 
signed as  sales  manager  of  the  extended  run 
department  of  Warner  Bros,  to  go  witli 
I'niversal  as  sales  manager  of  its  long-run 
department.  In  his  new  capacity  he  will 
undertake  immediately  plans  for  the  road- 
showing  and  long-run  distribution  of  Uni- 
versal's  specials. 


Protection  Fight  Brisk 

Many  First  Run  Chains  Now  Urging  Twenty-five  Mile 
Area  With  Thirty  Days  Clear ence 


THE  matter  of  protection  to  first  and 
Subsequent  runs  on  pictures  con- 
tinues to  be  the  subject  of  many  con- 
troversies which  promise  some  lively  action 
in  the  near  future.  Protection  is  now  be- 
ing asked  more  or  less  generally  over  a 
radius  of  twenty-five  miles,  and  for  a  period 
of  thirty  days  for  first  runs. 

From  Detroit  comes  the  word  that  the 
Butterfield  Circuit  is  seeking  such  protec- 
tion. This  chain  includes  seventy-five  the- 
atres, which  practically  control  all  first  runs 
of  the  territory  outside  of  Detroit. 

This  demand  is  an  increase  over  that  pro- 
vided in  Detroit's  new  zoning  agreement 
which  goes  into  effect  May  1st.  This  new 
agreement  was  drafted  by  the  Film  Board 
and  the  state  exhibitor  unit.  It  provides 
maximum  protection  of  28  days  from  the 


last  day  of  exhibition  by  the  first  runs,  to  7 
days  protection  for  second  runs.  It  also 
grants  protection  of  21  days  for  first  runs 
of  houses  in  key  zones. 

Denver  is  also  reported  in  a  protection 
controversy,  with  the  Metropolitan,  the 
new  Publix  house,  asking  that  the  radius 
cover  a  twenty-five  mile  area  with  a  mini- 
mum clearance  of  30  days.  This,  Publix 
contends,  is  in  line  with  similar  extended 
protection  being  sought  in  other  key  cities. 

Since  the  opening  of  the  Metropolitan 
in  Denver  competition  is  reported  keener 
than  ever,  and  every  effort  is  being  made  by 
all  classes  of  houses  to  corral  patronage. 
The  battle  for  business  has  been  so  spirited 
that  some  of  the  houses  have  already  re- 
sorted to  price  cutting  and  numerous  other 
methods  to  lure  the  trade. 


Telephoto  Movies  Near 

New  Developments  in  Transmission  of  Pictures  Will 
Make  Big  Improvements,  Experts  Say 


WHILE  the  first  telephotograph  ap- 
plied to  motion  pictures  in  trans- 
mitting pictures  of  Vihna  Banky 
from  Chicago  to  New  York  was  accom- 
plished last  week  and  the  result  was  not 
entirely  satisfactory,  it  is  thought  likely 
that  big  improvements  will  come  in  the  near 
future.  Among  these  improvements  will  be 
the  handling  of  pictures  with  standard 
width  film. 

Negatives  five  by  seven  are  now  trans- 
mitted over  the  wire  and  in  order  to  handle 
motion  picture  film  it  is  necessary  to  cut  the 
negative  into  strips,  which  are  clamped  in 
the  five  by  seven  inch  frames.  By  convert- 
ing the  cylinder  which  receives  the  photo- 
graphs delivery  after  transmission  will  be 
speeded  up.  The  main  fault  with  the  trans- 
mission of  the  pictures  last  week  was  that 
they  Avere  a  trifle  cloudy  when  flashed  upon 
the  screen,  but  those  who  are  conducting  the 
experiments  are  confident  this  can  be  over- 
come. 

At  the  same  time,  Bay  Hall,  editor  of 


Pat  he  News,  is  among  those  who  do  not  be- 
lieve the  telephoto  transmission  of  motion 
pictures  can  be  applied  to  advantage  by  the 
news  weeklies.  Hall  has  been  conducting 
experiments  of  his  own  along  these  lines 
for  the  past  year  or  so,  and  had  the  follow- 
ing to  say: 

"The  American  Telephone  and  Telegraph 
Co.  is  to  be  commended  for  its  enterprise  in 
the  transmission  of  this  motion  picture,  but 
the  application  of  the  method  to  news  reels 
is  still  very  far  off,  if  indeed  it  will  ever  be 
feasible.  The  Pathe  News  has  conducted 
experiments  for  a  number  of  months  along 
similar  lines.  Negatives  have  been  trans- 
mitted for  us,  but  they  have  not  been  re- 
produced upon  the  screen  since  they  were 
too  crude.  Our  experts  have  discovered 
that  the  transmission  of  ordinary  negative 
without  enlargement  is  impossible  under 
present  methods  because  the  light  beam  is 
too  wide  to  permit  reproduction  of  detail. 
This  especially  affects  new  pictures  where 
crowds  are  shown,  or  in  long  shots  covering 
considerable  territory." 


J.  D.  Williams  Plans  Many  Exchanges 
for  U.  S.  and  Canada 

JD.  AX  ILLIAMS.  managing  director  of  United   Motion  Picture  Pro- 
ducers, Ltd..  of  London,  is  planning  an  extensive  system  <>!  exchange- 
*    for  the  I  nited  States  and  Canada,  according  to  advices   ju-t  re- 
ceived from  London.  According  to  the  plan  there  will  be  between  2b  ami 
32  of  these  exchanges  in  the  United  States  and  5  in  Canada.  It  is  expected 
they  will  all  In'  in  operation  bj  September. 

The  first  steps  taken  in  the  organization  of  the  system  will  he  witl 
the  arrival  of  Mr.  \\  illiams  in  New  ^  ork  in  the  near  future.  The  company 
which  Mr.  \\  illiams  heads  will  handle  between  2.">  and  10  British  and  Con- 
tinental films  during  the  first  year.  It  i-  a  British  organization  hacked  by 
British  capital,  hut  will  not  do  any  producing  of  its  own.  It  is  prepared, 
however,  to  advance  money  for  British  production. 


1202-1) 


M  o  tion    Picture  News 


To  Make  Films  for  U.  S. 

Outcome  of  Quota  Negotiations  Not  to  Affect  French 
Firm's  Schedule  to  Produce  for  World  Markets 


IRRESPECTIVE  of  the  outcome  of 
negotiations  now  being  conducted  in 
Paris  with  regard  to  the  French  film 
quota  law  enacted  by  that  country  and  spe- 
cifying a  four-for-one  basis  for  motion  pic- 
ture distribution  between  France  and  the 
United  States,  the  Societe  Generale  de 
Films,  one  of  the  most  important  produc- 
tion companies  in  Europe,  will  make  three 
or  four  feature  productions  a  year  designed 
for  world  distribution,  including  the  market 
in  this  country,  according  to  Frederick  de 
la  Roziere,  one  of  the  directors  of  the  So- 
ciete Generale,  who  has  been  here  for  sev- 
eral months  in  connection  with  the  busi- 
ness of  his  organization. 

Mr.  de  la  Roziere  stales  that  the  produc- 
tion scheme  to  be  followed  by  his  company 
will  be  directed  toward  the  making  of  a 
certain  number  of  feature  pictures  based 
on  subjects  of  universal  appeal  and  pro- 
duced in  accordance  with  standards  devel- 
oped by  the  leading  directors  of  this  and 
other  countries.  It  is  probable  that  the  So- 
ciete Generale  will  also  make  a  number  of 
photoplays  of  lesser  magnitude  and  designed 
for  European  audiences  only. 

The  newest  production  completed  by  the 
company  is  an  elaborate  spectacle  dea ling- 
wit  h  the  trial  and  martyrdom  of  Joan  of 
Arc.  This  is  titled  '  ■  The  Passion  of  Joan  of 
Arc,"  and  arrangements  for  its  distribu- 
tion in  the  United  States  are  now  being  con- 
cluded by  Mr.  de  la  Roziere.  The  him  is  in 
eight  reels  and  was  directed  by  Carl  Dreyer, 
who  produced  "The  Master  of  the  House," 
4 'Michael"  and  several  important  pictures 
made  by  the  Ufa  Company.  The  scenario 
was  written  by  Joseph  Delteil,  recognized  as 
one  of  the  leading  contemporary  authorities 
on  the  subject.  The  art  direction  was  in  the 
hands  of  Worms,  remembered  in  this  coun- 


Territories    Sold  on 
Brenda  Production 

BRENDA  PICTURES  has  sold  ten 
territories    on    its  production, 
"The    Port    of    Missing  Girls," 
within  the  past  month. 

Harry  Asher  has  bought  the  New 
England  rights  and  is  giving  the  pic- 
ture its  premiere  at  the  Modern  and 
Beacon  Theatres  in  Boston  and  has 
also  booked  it  at  the  Roger  Sherman 
in  New  Haven.  Bert  Adler  has  pur- 
chased the  upper  New  York  State 
rights  and  announces  a  booking  into 
the  Lafayette  theatre  in  Buffalo  and 
another  at  the  Rochester  Theatre  in 
Rochester. 

Commonwealth  Film  Company  has 
the  Greater  New  York  and  Northern 
New  Jersey  rights  and  is  negotiating 
for  a  Broadway  theatre  for  the  pic- 
ture's metropolitan  premiere.  Harry 
Grelle  of  Pittsburgh  has  acquired  the 
Western  Pennsylvania  and  Virginia 
rights.  Ben  Amsterdam  of  Philadel- 
phia has  taken  over  Eastern  Pennsyl- 
vania, Southern  New  Jersey,  Dela- 
ware, Maryland  and  the  District  of 
Columbia  rights.  S.  G.  Honeck  has 
acquired  the  rights  for  Wisconsin  and 
Upper  Michigan. 


try  for  his  work  on  "The  Cabinet  of  Dr. 
Caligari. " 

The  title  role  in  "The  Passion  of  Joan 
of  Arc"  is  impersonated  by  Mile.  Falcon- 
etti,  a  prominent  French  actress,  and  the 
important  role  of  the  Bishop  Cauchon,  who 
presided  at  the  trial  of  Joan,  is  played  by 
M.  Sylvain,  dean  of  the  Comedie  Francaise 
and  a  renowned  European  actor. 

The  trial  and  death  of  Joan  of  Arc  of 
500  years  ago  is  set  upon  the  screen.  Ac- 
cording to  the  ancients  any  drama  should 
possess  a  unity  of  time,  of  space  and  of  ac- 
tion. By  that  they  meant  that  the  action 
should  not  be  distributed  by  long  breaks  of 
time,  by  shifting  of  locations  or  by  the  in- 
troduction of  extraneous  incidents  or  moti- 
vation. "The  Passion  of  Joan  of  Arc"  ful- 
fills these  requirements. 

The  Societe  Generale 's  "Napoleon," 
which  preceded  "The  Passion  of  Joan  of 
Arc"  on  the  production  schedule,  is  to  be 
released  in  the  United  States  by  Metro- 
Goldwyn-Mayer.  Mr.  de  la  Roziere  said 
that  the  future  productions  which  ulti- 
mately will  be  presented  to  American 
audiences  will  be  filmed  by  such  prominent 
European  directors  as  Gance,  Dreyer,  Ray- 
mond Bernard,  Maurice  Tourneur  and 
Pabst. 


Baseball  Goes  Unmolested 
in  Baltimore  on  Sundays 

The  Sunday  motion  pictm-e  test  case 
which  was  recently  tried  in  a  Baltimore 
court  in  which  the  three  principals  were 
convicted  is  now  up  before  the  Court  of 
Appeals. 

No  action,  however,  has  been  taken 
against  the  holding  of  baseball  games  at 
Oriole  Park  which  conic  under  the  head  of 
Sunday  Amusements  also. 

Programs  are  sold  at  the  ball  park  in  lieu 
of  admissions  in  the  same  manner  that  was 
followed  at  the  performance  for  movie  test 
case. 


Slack    Period    at  Mines 
Will  Affect  Theatres 

Exhibitors  of  southern  Illinois  will  be 
hard  hit  through  the  suspension  of  work  by 
all  of  the  larger  mines  of  that  territory  be- 
cause of  the  failure  of  the  miners  and  oper- 
ators to  get  together  on  a  new  wage  agree- 
ment. The  old  contract  expired  on  March 
31st.  The  prospects  are  that  the  miners  will 
not  go  back  to  work  until  next  October,  it 
is  said. 


Paramount   to  Release  5 
Features  in  April 

Five  feature  productions  and  eight  short 
subjects  will  be  released  in  April  by  Para- 
mount. 

The  firsrt:,  "Speedy,"  starring  Harold 
Lloyd,  will  come  on  the  7th  in  company  with 
"Tong  Tied,"  a  Krazy  Kat  cartoon,  and 
"Campus  Cuties, "  a  Christie  comedy  star- 
ring Billy  Dooley.  "Three  Sinners,"  to  be 
released  on  the  14th,  is  Pola  Negri's  latest 
production  and  it  will  be  accompanied  on 


that  date  by  "Half-back  Hannah,"  a  Chris- 
tie special,  and  "Koko's  Hot  Dog,"  re- 
leased April  14th.  "The  Sunset  Legion" 
is  Fred  Thompson's  new  western  which  will 
arrive  on  April  21st  along  with  the  two 
shorts,  "Bugs  My  Dear,"  Christie  comedy 
with  Bobby  Vernon,  and  "A  Bum  Steer," 
a  Krazy  Kat  cartoon. 

"Easy  Come,  Easy  Go"  is  another  fea- 
ture release.  Starring  Richard  Dix  it  will 
be  issued  on  28th,  a  date  when  "Goofy 
Ghosts,"  a  Christie  comedy  starring  Jinrmie 
Adams,  and  "Koko's  Haunted  House,"  an 
Inkwell  cartoon,  will  make  their  appear- 
ance. The  final  feature  for  the  month  will 
be  "A  Night  of  Mystery,"  starring  Adolphe 
Menjou. 


Six  New  Productions  Keep 
Warner  Studio  Active 

Six  new  releases  for  the  Warner  Bros.' 
program  for  next  season  are  before  the 
cameras  at  the  Warners  studio.  In  addition 
to  them  there  are  two  specials  in  prepara- 
tion. 

The  busiest  unit  on  the  Wamer  lots  is 
that  making  "Noah's  Ark,"  on  which 
maximum  activity  is  being  centered.  Three 
Vitaphone  stages  are  occupied  as  well  as  the 
largest  in  the  main  studio.  Gustav  von 
Seffertitz  is  the  newest  addition  to  the  cast. 

Archie  Mayo  is  megaphoning  "State 
Street  Sadie,"  a  crook  play.  Ray  Enright 
is  directing  "The  Land  of  the  Silver  Fox. 
"Princess  Neola  is  a  player  recently  added 
to  the  cast  of  this  picture.  Roy  Del  Ruth  is 
making  "No  Questions  Asked"  and  Lloyd 
Bacon  is  preparing  a  location  trip  for  his 
company  producing  "Handle  With  Care." 
Howard  Bretherton  has  just  started  "Fog 
Bound, ' '  starring  May  Mc Avoy. 

The  two  specials  being  whipped  into  form 
are  Al  Jolson's  next  Vitaphone  film  and  a 
screen  feature  for  Fanny  Brice. 


First   National    Films  to 
Gome  Next  3  Months 

Thirteen  productions  in  which  are  rep- 
resented all  starts  on  the  First  National 
roster  are  being  reserved  by  First  National 
for  release  during  the  spring  and  early 
summer. 

Colleen  Moore  will  be  seen  in  "Lilac 
Time"  and  in  "Heart  to  Heart;"  Billie 
Dove  will  apepar  in  "The  Yellow  Lily," 
"Richard  Barthelmess  in  "Roulette"  and 
"The  Little  Shepherd  of  Kingdom  Come," 
Milton  Sills  in  "The  Hawk's  Nest,"  "Ken 
Maynard  in  "The  Upland  Rider"  and  "The 
Canyon  of  Adventure,"  Mary  Astor  and 
Lloyd  Hughes  in  "Three-Ring  Marriage," 
Dorothy  Mackaill  and  Jack  Mulhall  in 
"Lady*  Be  Good"  and  "Ladies'  Night  in 
a  Turkish  Bath,"  Charlie  Murray  in 
"Vamping  Venus,"  Johnny  Hines  in 
"Chinatown  Charlie"  and  Arthur  Lake 
and  Mary  Brian  in  "Harold  Teen." 


T.  O.  C.  G.  to  Elect  New- 
Officers  on  April  24 

The  election  of  new  officers  of  the  T.  0. 
C.  C.  will  be  held  on  April  24th.  Nomina- 
tions made  at  a  meeting  held  this  week  in 
New  York  City,  included  Sol  Raives  and 
Harry  Suchman,  president;  Leo  Brecher 
and  J.  Louis  Geller,  vice-president;  Max 
Barr,  treasurer;  Sam  Sonin,  secretray. 


A  pril  11 


19  28 


1202-E 


Photophone  Due  Shortly 
On  Market 

RCA  Is  Organizing  Sales  Force  to  Distribute  "Talk- 
ing  Movie'  Device  for  Use  Even  in  Homes 


Guests  of  Prominence 
to  Attend  Sapiro  Fete 

A LARGE  number  of  prominent 
guests  have  indicated  their  ac- 
ceptance of  invitations  to  attend 
the  Testimonial  dinner  to  Aaron  Sa- 
piro which  the  Theatre  Owners  Cham- 
ber of  Commerce  is  tendering  him  at 
the  Ritz  Carlton  Hotel  in  New  York 
City  on  the  evening  of  April  16th, 
1928. 

Invitations  already  accepted  include: 
Mayor  James  J.  Walker;  U.  S.  Senator 
Royal  S.  Copeland;  U.  S.  Senator  Ed- 
ward I.  Edwards;  Adolph  Ochs,  pub- 
lisher of  the  New  York  Times;  Bor- 
ough President  James  J.  Byrne;  V.  H. 
Polachek,  editorial  manager  of  the 
Hearst  Publications;  Judge  Moses  H. 
Grossman;  Milt  Gross,  Willie  Collier, 
Sydney  R.  Kent,  U.  S.  District  Court 
Judge  Mitchell  May;  County  Court 
Judge  Algeron  I.  Nova;  Attorney  Gen- 
eral Albert  Ottinger;  Rabbi  Jonah  B. 
Wise. 


Alexander  Frank  Buys  2 
Theatres  in  Waterloo,  la. 

The  Plaza  and  Rialto  Theatres  in  Water- 
loo, Iowa,  which  was  taken  over  by  Wesl 
Coast  Theatres  last  July  when  the  theatre 
company  bought  the  interest  of  North 
American  Theatres,  Inc.,  have  been  pur- 
chased by  Alexander  Frank,  of  Waterloo, 
who  had  formerly  owned  and  operated 
these  houses  for  eight  years.  Both  houses 
were  re-opened  under  the  Frank  manage- 
ment on  March  17th.  Mr.  Frank  also  has 
under  construction  in  York,  Nebraska,  a 
new  1,000-seal  theatre  scheduled  for  open- 
ing this  September. 

Ex-picture  Men  Developing 
Playgolf,  Inc. 

Bob  Cotton,  of  Cleveland,  and  Haydn 
Duke,  of  Xcw  York,  who  left  the  motion 
picture  business  recently  In  develop  Play- 
golf,  Inc.,  have  established  their  headquar- 
ters in  New  York  at  7  East  42nd  Street, 
where  they  are  showing  a  line  of  golf  re- 
quisites, including  a  practice  machine  which 
records  the  yardage  of  a  driven  ball. 

Cotton  is  now  president  of  the  company, 
lie  obtained  Duke  from  Pathe  to  handle  the 
New  York  territory. 

Milwaukeeans   Plan  Unit 
Similar    to  Chicago's 

The  Motion  Picture  Theatre  Owners  of 
Chicago  is  to  be  a  model  for  a  new  organi- 
zation of  Milwaukee  theatre  men,  which  will 
be  operated  as  an  auxiliary  to  the  Wiscon- 
sin state  organization.  It.  is  understood  that 
seventy  Milwaukee  theatres  will  lie  affiliated 
with  Wisconsin,  and  that  a  committee  is 
now  at  work  to  draft  the  necessary  consti- 
tution and  by-laws. 

Mr.  and  Mrs.  Fairbanks 
Going  Abroad  in  May 

Douglas  Fairbanks'  new  picture  for 
United  Artists,  a  sequel  to  "The  Three 
Musketeers,"  will  be  postponed  indefinitely 
owing  to  the.  plans  of  Fairbanks  and  his 
wife,  Mary  Pickford,  to  take  a  two  months' 
vacation  abroad.  They  will  sail  from  New 
York  May  5th  on  the  S.  S.  Saturnia. 


RCA  Photophone,  Inc.,  recently  organ- 
ized, is  about  ready  to  place  on  the 
'  market  the  Photophone,  formerly 
known  as  the  Kinegraphone,  the  talking  mo- 
tion picture  device  perfected  by  the  General 

Electric  Company,  the  Radio  Corporation 
of  America  and  the  General  Electric  Com- 
pany. The  new  company  was  launched  tor 
the  distribution  of  the  Photophone  and  a 
staff  of  salesmen  is  now  being  assembled. 

FBO  started  some  time  ago  in  experi- 
menting with  pictures  to  be  seen  and  heard 
on  Photophone  and  their  product  will  be 
the  first  distributed,  as  the  companies  re- 
sponsible for  the  device  recently  purchased 
an  interest  in  FBO. 

Major  General  James  G.  Harbord,  presi- 
dent of  the  Radio  Corporation  of  America, 
will  act  as  chairman  of  the  board  of  direct- 
ors of  Photophone,  Inc.,  and  the  device, 
which  synchronizes  motion  pictures  with 
voice  and  music,  will  be  sold  to  motion  pic- 
ture theatres,  schools,  churches  and  other 
institutions.  Engineers  of  the  radio  group 
are  now  at  work  on  a  simplified  photophone 
apparatus  that  will  be  suitable  for  use  in 
the  homes,  which,  it  is  said,  will  make  it 
possible  to  reproduce  talking  movies  in  the 
home  very  much  as  the  ordinary  radio 
broadcast  programs  are  now  being  received. 

General  Harbord  announced  that  the 
other  members  of  the  board  of  directors 
would  be  Owen  D.  Young,  Gerard  Swope, 
Paul  D.  Cravath,  E.  M.  Herr,  E.  W. 
Harden,  Cornelius  N.  Bliss,  James  R.  Shef- 
field and  David  Sarnoff. 

The  president  of  the  new  company  will 
be  David  Sarnoff  and  Elmer  E.  Bucher  will 
be  vice-president,  in  charge  of  commercial 
activities.  Doctor  A.  N.  Goldsmith  will  be 
vice-president  in  charge  of  tchnical  mat- 
ters. The  other  officers  of  the  company 
will  be  George  S.  De  Sousa,  treasurer; 
Lewis  MacConnach,  secretary,  and  Charles 
J.  Ross,  comptroller.  A  board  of  consult- 
ing engineers  has  been  created  and  its  mem- 
bers are:  A.  N.  Goldsmith,  C.  W.  Stone 
and  S.  M.  Kintner. 

In  discussing  the  formation  of  the  new 


Bombers    in  Seattle 
Damage  Embassy 

BOMB  outrages  against  theatres  in 
Seattle,  Washington,  continued 
last  week  when  the  Embassy, 
downtown  first  run  house  which  is 
open  all  night,  was  last  week  shaken 
by  a  'pineapple'  hurled  from  a  truck 
into  its  lobby.  The  interior  was  dam- 
aged and  employes  were  knocked  to 
the  floor  by  the  force  of  the  explosion. 
A  panic  among  the  patrons  was  pre- 
vented. This  is  the  fourth  bomb  attack 
in  Seattle  in  three  months.  It  is 
thought  that  they  might  be  the  result 
of  labor  differences  that  a  few  weeks 
ago  effected  the  strike  of  all  union 
employes.  The  latest  outrage  has 
brought  the  posting  of  a  reward  of 
several  hundred  dollars  for  the  appre- 
hension of  the  perpetrators. 


company,  Mr.  Sarnoff  pointed  out  that 
although  the  Radio  Corporation,  General 
Electric  and  Westinghonse  had  been  pre- 
paring for  several  years  to  market  appara- 
tus synchronozing  voice  and  music  with 
motion  pictures,  public  introduction  of  the 
apparatus  had  been  delayed  until  the 
engineers  had  achieved  "complete  practic- 
ability" so  that  it  would  be  as  simple  to 
operate  as  a  radio  set,  and,  at  the  same 
time,  highly  perfected. 

"The  Photophone,"  said  Mr.  Sarnoff,  "is 
both  simple  and  practical.  The  essential 
principle  is  the  recording  of  pictures  and 
sound  on  one  film.  While  various  methods 
have  been  devised  for  'talking  movies," 
experience  has  shown  that  the  most  practi- 
cal is  that  of  recording  pictures  and  sound 
on  the  same  film.  This  is  the  method  cm- 
ployed  by  the  Photophone.  It  is  now 
possible  to  photograph  the  President  of  the 
United  States — voice  as  well  as  action — 
and  to  distribute  films  reproducing  the 
event   throughout   the  country. 

"Easily  operated  reproducing  apparatus 
for  use  in  theatres,  schools  and  churches 
will  be  nationally  available.  An  entire 
opera,  musical  comedy  or  drama  can  be 
electrically  recorded  on  the  film,  just  as 
it  is  seen  and  heard,  and  then  reproduced 
from  the  same  film.  Whatever  can  be  seen 
or  heard,  whether  it  is  a  nightingale  sing- 
ing or  an  army  in  battle,  can  now  be  re- 
corded and  reproduced  for  both  the  eye 
and  the  ear.  Moving  picture  dramas  with 
Complete  orchestral  accompaniment,  or  with 
music  and  speech,  will  be  available  for  na- 
tion-wide use. 

"Standard  films  without  the  sound  can 
be  used  without  any  change  in  the  machine. 
The  only  thing  the  operator  has  to  do  is  t<> 
close  one  switch  when  he  is  projecting  pic- 
tures with  sound,  and  open  it  when  he  does 
not  want  the  sound.  Any  type  of  'talking 
film'  can  be  used  in  the  machine.  The  type 
of  sound  reproducer  to  be  used  will  vary 
with  the  size  of  the  room  in  which  the  pic- 
tures are  to  be  shown.  The  reproducer 
embodies  some  remarkable  new  develop- 
ments in  acoustics." 

The  steady  development  of  the  "home 
movie"  business,  whether  with  or  with- 
out synchronized  sound  accompaniment,  has 
long  been  regarded  as  at  least  a  potential 
menace  to  the  purely  theatrical  end  of  the 
motion  picture  business  and  the  recent 
Photophone,  Inc.,  announcement  seems  to 
have  fanned  a  smouldering  fire  of  opposi- 
tion into  a  real  blaze. 

A.  .Julian  Brvlawski,  president  of  the  M. 
P.  T.  0.  of  the  District  of  Columbia  and 
chairman  of  the  board  of  directors  of  the 
M.  P.  T.  0.  A.,  wired  New  York.  Friday,  as 
follows:  "The  exhibitors  of  Washington, 
D.  C,  view  with  alarm  the  spread  of  home 
showings  of  motion  pictures  a-  the  great- 
est danger  now  menacing  the  industry.  This 
matter  should  have  the  attention  of  the 
coming  convention  of  the  M.  P.  T.  O.  A. 
and  means  found  to  curb  this  most  unneces- 
sary non-theatrical  competition  ami  more 
especially  talking  movies." 


1202-F 


Motion    Picture  News 


Theatres  in  New  York 
Merge  Interests 

THE  Cocalis  theatre  circuit  in 
Brooklyn  and  Stamatis  Bros., 
Brooklyn  operators,  have  merged 
their  interests  with  Jack  Margolis, 
bringing  together  19  theatres  seating 
18,150.  S.  Cocalis  has  been  appointed 
buying  agent  for  the  theatre  combine 
with  offices  at  729  Seventh  Avenue, 
New  York. 

Stamatis  Bros,  operate  the  Apollo, 
Fulton  Auditorium,  Classic  and  Park- 
way theatres.  The  Cocalis  theatres  in 
which  they  hold  an  interest  are  the 
Broadway,  Parkhill,  Orpheum,  Cameo, 
Interborough,  Rosedale  and  two  others 
building  in  the  Bronx  and  Yonkers, 
and  the  Strand,  Royal  and  Gaiety  in 
Elizabeth,  N.  J.  Margolis'  houses  are 
the  Regent  and  the  New  Classic  in 
Brooklyn. 


Tiffany-Stahl  Purchases 
New  Stories 

The  filming  rights  to  "The  Million  Dol- 
lar Doll"  by  A.  M.  Williamson  and  "Every 
Inch  a  Man"  by  Jerome  K.  Wilson  and  his 
wife,  Agnes  Pat  McKenna,  have  been  pur- 
chased by  Tiffany-Stahl  Productions. 
Among  the  other  plays  and  novels  acquired 
by  the  company  for  screening  are:  "The 
Twelve  Pound  Lock"  by  Sir  James  Barrie; 
^'The  Indiscretion  of  the  Duchess,"  by  Sir 
Anthony  Hope;  "The  Gun  Runner"  by 
Arthur  Stringer;  "The  Luck  of  Geraldine 
Laird"  by  Kathleen  Norris;  "The  Yellow 
Passport"  bv  Abraham  Schomer;  "Put  and 
Take"  by  Edmund  Goulding;  "Helen  of 
Troy"  by  Sidney  Gowing;  "The  Floating- 
College "  by  Stuart  Anthony,  and  four  Jack 
London  stories. 

Tiffany-Stahl  has  assigned  James  Flood 
to  direct  "Marriage  of  Tomorrow"  and 
Tom  Terriss  to  direct  "The  Albany  Night 
Boat."   

8    M-G-M   Directors  at 
Work,  12  to  Start 

Practically  every  M-G-M  director  is  on 
the  job  nowadays  working  on  the  present 
schedule  at  the  Culver  City  studio.  Eight 
of  them  are  actually  in  the  thick  of  pro- 
duction on  new  films,  12  more  are  launch- 
ing preparations  on  other  pictures  and  six 
others  are  editing  and  putting  finishing 
touches  on  additional  features. 

Harry  Beaumont  is  directing  "Our 
Dancing  Daughters;"  Monta  Bella  is  work- 
ing on  "The  Bellamy  Trial"  and  Ross 
Lederman  "The  Deadline;"  Robert  Flah- 
erty and  W.  S.  Van  Dyke  are  making 
"Southern  Skies,"  King  Vidor  is  shoot- 


ing "Breaking  Into  the  Movies"  and 
Edward  Sedgwick  is  filming  Buster 
Keaton's  new  picture. 

Preparing  for  start  on  production  are 
Edward  Sutherland,  who  is  to  direct  "The 
Baby  Cyclone,"  diet  Withey,  who  is  to 
direct  "The  Bushranger,"  Frank  Capra, 
who  is  to  direct  "Brotherly  Love,"  Allan 
Dwan,  who  will  direct  "The  Tide  of 
Empire,"  Clarence  Brown,  who  will  direct 
"The  Son  of  St.  Moritz,"  James  Cruze, 
who  will  make  "Excess  Baggage,"  Jack 
Conway,  who  will  direct  "Easy  Money," 
Victor  Schertzinger,  who  will  film  "The 
Mask  of  the  Devil,"  "Fred  Niblo,  who  will 
do  "War  in  the  Dark,"  Will  Nigh,  who 
will  make  "Four  Walls,"  George  Hill,  who 
will  make  an  untitled  production,  and  Tod 
Browning,  who  will  direct  Lon  Chaney 
vehicle. 

De  Mille's  "Godless  Girl" 
Finished  by  Director 

' '  The  Godless  Girl ' '  was  officially  finished 
on  March  26th  after  three  months  in  the 
making.  During  the  next  four  weeks,  Cecil 
B.  De  Mille  will  be  busy  assembling  the  pro- 
duction, assisted  by  Jeanie  Macpherson, 
scenarist.  Frank  Urson,  associated  with  him 
in  direction,  is  working  on  the  inserts. 

The  De  Mille  studio  has  placed  a  new 
feature  into  work  under  the  working  title 
of  "Step  Lively."  Rod  La  Rocque  is  men- 
tioned as  the  star  of  this  production,  with 
Jeanette  Loff  as  feminine  lead.  It  is  ex- 
pected that  Hector  Tumbull  and  Edward  H. 
Griffith  wTill  be  producer  and  director  of  this 
new  picture. 

The  studio  has  still  five  more  days  to  go 
on  "The  Cop,"  which  Donald  Crisp  is  di- 
recting. 

6    New    Companies  Are 
Chartered  at  Albany 

Motion  picture  companies  incorporated  at 
Albany  during  the  past  week  and  engaging 
in  the  business  in  its  various  branches  in 
New  York  State,  included  the  following: 
H.  K.  H.  Productions,  Inc.,  $10,000,  Ger- 
ald Hyman,  Michael  Kallesser,  Lionel  Hy- 
mlan,  New  York  City;  Foster  and  Bartlett 
Incorporated,  capitalization  not  specified, 
Donald  W.  Bartlett,  George  H.  Foster, 
Dorothy  L.  Hoagland,  New  York  City; 
Adonis  Amusement  Corporation,  $10,000, 
Charles  Benowitz,  J.  David  Rickover,  Her- 
man E.  Wealcatch,  New  York  City;  Harnic 
Amusement  Corporation,  $15,000,  Betty 
Siskind,  Abraham  Rotwein,  Leah  Strong, 
New  York  City;  Greater  Productions,  Inc., 
$100,000,  K.  Rowell,  Morris  Spitzer,  Ceil 
Sulling,  New  York  City;  Home  Movies, 
Corporation,  $250,000,  Nicholas  Pecora,  Ga- 
briel W.  Aramanda,  Herman  Spingara,  New 
York  City. 

Howard   Hughes  Adds  2 
Names  to  Star  Roster 

Ben  Lyon  anil  Lucien  Prival,  two  per- 
foi-mers  in  "Hell's  Angels"  which  United 
Artists  is  releasing  in  the  fall,  have  both 
joined  the  roster  of  stars  working  for  How- 
ard Hughes,  the  head  of  Caddo  Productions. 
Hughes  has  taken  over  the  contracts  of 
Lyon  and  Prival  from  First  National. 

Raymond  Griffith  recently  signed  by 
Hughes  will  be  co-starred  with  Louis  Wol- 
heim  in  a  comedy  that  Lewis  Milestone  will 
direct  this  summer. 


United  Artists  to  Open 
a  New  Orleans  Branch 

THROUGH  W.  G.  Carmichael,  At- 
lanta branch  manager  for  United 
Artists,  announcement  was  made 
this  week  of  the  plans  for  opening 
a  New  Orleans  branch  office  at  an 
early  date.  This  decision  was  made 
public  Wednesday  night  by  Al  Licht- 
man,  general  manager  of  distribution 
for  United  Artists,  when  passing 
through  Atlanta  enroute  to  New  York 
from  New  Orleans  where  he  had  been 
to  investigate  the  proposed  office,  and 
plans  are  being  laid  for  an  immediate 
opening. 

Ralph  W.  Morrow,  of  the  company's 
Dallas  office,  is  now  visiting  New  Or- 
leans looking  over  prospective  sites 
for  the  new  headquarters. 


6  Shorts  Will  Come  From 
M-G-M  in  April 

Each  of  the  Metro-Goldwyn-Mayer  series 
of  short  subjects,  except  the  Great  Events 
series,  is  represented  on  the  new  batch  of 
releases  set  for  April. 

The  first  of  four  comedies  is  "Barnum 
and  Ringling,  Inc.,"  an  "Our  Gang"  ve- 
hicle for  release  on  April  14th.  The  second 
comedy  is  "Limousine  Love,"  starring 
Charley  Chase,  set  for  April  14th.  "You're 
Darn  Tootin ', ' '  another  of  the  Stan  Laurel- 
Oliver  Hardy  co-starring  comedies,  is  the 
third  comic  number  for  the  month,  its  re- 
lease date  being  April  21st.  "Tell  It  to  the 
Judgei, "  starring  Max  Davidson,  is  the 
last,  being  set  for  April  28th. 

Two  new  Ufa  Oddities  are  included  on  the 
program.  They  are:  "The  Wicked  Kasi- 
mir,"  a  subject  about  cats,  and  "Primitive 
Housekeeping,"  showing  the  housekeeping 
methods  of  the  natives  of  Central  America. 
Their  release  dates  are  April  7th  and  21st 
respectively. 

Columbia  Announces  First 
Release  for  April 

"Broadway  Daddies,"  a  screen  story  by 
Victoria  Moore  in  which  Jacqueline  Logan 
makes  her  second  appearance  in  a  Columbia 
production  this  season,  in  Columbia's  first 
April  release,  its  official  date  having  been 
announced  as  April  7.  The  picture  was 
directed  by  Fred  Windemere. 

Malcolm  S.  Boylan  Now 
Fox  Supervising  Editor 

Malcolm  Stuart  Boylan,  former  news- 
paperman who  for  the  last  two  and  one- 
half  years  has  titled  upward  of  60  pictures 
for  Fox  Films,  has  been  appointed  supervis- 
ing editor  of  Fox. 


Asks  Relief  for  the 
Independent  Exhibitor 

f  4  T  N  a  deplorable  plight,"  is  the 
way  P.  J.  Wood,  business  man- 
ager  of  the  Ohio  exhibitor  unit, 
sums  up  the  condition  of  the  indepen- 
dent exhibitors  of  the  country.  He  has 
advised  members  of  the  Senate  inter- 
state committee  to  vote  for  passage  of 
the  measure  declaring  that  the  small 
exhibitor  needs  the  relief  which  the 
bill  will  provide. 


To  Increase  Paramount 
News  Regional  Editions 

THE  regional  edition  service  of 
Paramount  News  throughout  the 
country  is  to  be  increased  to  cover 
every  country  on  the  globe,  if  the 
plans  of  Emanuel  Cohen,  Paramount 
short  subject  department  head,  ma- 
terialize. There  are  18  regional  edi- 
tions of  the  newsreel  being  published 
at  different  points.  Nine  of  them  are 
permanent  and  the  remainder  are  is- 
sued only  as  local  news  breaks.  Each 
regional  edition  constitutes  from  100 
to  200  feet. 


April    14,    19  28 


1202-G 


India  Product  Popular 

Natives  Prefer  Home  Made  Pictures  to  Those  Produced 
in  America  and  Germany 


In  and  Out  of  Town 


ROBERT  S.  FURST,  vice-president  and 
treasurer  of  First  Division  Distributors, 
has  left  Hollywood  for  New  York  where  he 
will  take  up  an  executive  position  at  the 
home  office. 


ARCH  HEATH,  comedy  director  for  Hal 
Roach,  who  has  been  spending  part  of  his 
vacation  in  Central  America,  is  expected  in  New 
York  shortly  where  he  will  spend  some  time 
before  returning  to  the  Roach  studio. 


AL  L1C11TMAN ,  vice-president  and  sales 
head  of  United  Artists,  returned  to  New 
York  last  Friday,  April  6th,  from  a  rapid  tour 
■of  southern  and  middle-western  exchanges. 

SAM  E.  MORRIS,  general  manager  of  dis- 
tribution for  Warner  Bros.,  leaves  New 
York  on  the  20th  Century  for  Chicago  where 
he  will  visit  the  local  branch  office. 


JOHN  F.  KUMLER,  owner  of  the  Pan- 
theon Theatre  in  Toledo,  O.,  spent  several 
days  in  New  York  last  week  with  his  wife,  see- 
ing some  of  the  Broadway  plays  and  attending 
to  business  matters.  He  also  called  at  the  First 
National  home  office. 


WE.  CALLAWAY,  southern  sales  man- 
•  ager  for  First  National,  has  returned 
from  a  swing  about  the  exchanges  of  his  terri- 
tory. 


tl  B.  HATRICK,  vice-president  and  gen- 
j'  eral  manager  of  M-G-M  News,  Inter- 
national Newsreel  and  Cosmopolitan  Produc- 
tions, returned  last  Saturday  to  New  York 
from  a  six  weeks'  trip  to  the  West  Coast. 


JANE  WINTON,  First  National  player,  ar- 
rived in  New  York  from  Hollywood  Satur- 
day and  sailed  last  Wednesday  for  Europe  where 
she  will  visit  Germany,  Vienna  and  Italy,  spend- 
ing a  summer  vacation. 


GEORGE  SIDNEY,  the  lead  in  Universal's 
"We  Americans,"  arrived  in  Nezv  York 
from  Hollywood  several  days  ago.  On  the  same 
day,  Patsy  Ruth  Miller,  also  in  the  picture,  ar- 
rived from  Europe  aboard  the  Mauretania. 


JULIUS  Bernheim  and  Sigmund  Moos, 
production  supervisor  and  leasing  depart- 
ment heads  respectively  of  Universal  City, 
sailed  last  Wednesday  for  Europe. 


CiARLEY  CHASE,  Hal  Roach  comedian, 
arrived  in  New  York  last  week  for  a  va- 
cation prior  to  returning  to  the  Roach  studios 
on  May  1st  to  resume  production.  It  is  possible 
that  he  will  make  a  number  of  personal  appear- 
ances while  in  the  east. 


CRESSON  E.  SMITH,  assistant  general 
sales  manager  of  United  Artists,  left  Nezv 
York  last  Tuesday  for  an  extended  sales  trip 
in  connection  with  the  April-May  anniversary 
celebration  of  his  company.  He  ivill  visit  Pitts- 
burgh. Indianapolis  and  Washington,  D.  C, 
among  other  cities. 


EH.  ALLEN,  general  manager,  and  Jack 
•  White,  director-in-chief,  of  the  Edu- 
cational studios  in  Hollywood,  are  in  New 
York  City  for  their  annual  conference  with 
E.  W.  Hammons,  president  of  Educational, 
setting  production  schedules  for  next  sea- 
son. In  addition  two  of  the  company's  stars, 
Lupino  Lane  and  Dorothy  Devore,  are  in 
New  York  for  a  vacation. 


IN  a  reporl  made  by  William  Scott,  Ear 
cistern  representative  of  FBO  Pic- 
tures Corporation  to  Colvin  W.  Brown, 
vice-president,  Mr.  Scott  says  that  the  ma- 
jority of  theatre  managers  in  India  in- 
formed him  that  they  draw  from  40  per 
cent  to  50  per  cent  bigger  houses  with  local 
productions  and  comparatively  the  same  in- 
crease in  box  office  receipts.  Of  the  three 
hundred  theatres  in  India,  Mr.  Scott  re- 
ports, approximately  one  hundred  and  forty 
exclusively  show  locally  produced  Indian 
and  Burmese  pictures. 

There  are  four  producing  companies  in 
India,  one  at  Calcutta  and  three  at  Bom- 
bay. During  19'27,  approximately  fifty  In- 
dian pictures  were  released  in  that  country, 
and  it  is  anticipated  that  with  the  improved 
facilities  of  production,  the  number  of  films 
will  be  increased  to  about  one  hundred 
during  this  year. 

The  programs  when  they  consist  of  Amer- 
ican or  European  product,  average  about 
10,000  feet.  They  consist  of  a  feature,  a 
comedy  and  a  newsreel.  Seven  and  eight 
reel  features  are  most  popular.  If  the  fea- 
ture picture  is  six  reels  or  less,  another  fea- 
ture is  included  in  the  program.  All  projec- 
tors are  operated  by  hand,  because  the  na- 
tives cannot  be  trusted  with  motor  driven 
projectors. 

The  most  popular  American  and  Euro- 
pean films  are,  consistently  enough.  Oriental 
dramas  with  plenty  of  action,  spectacular 
dramas,  action  dramas,  comedy  dramas  and 
slap-stick  comedies.  The  domestic  drama 
and  the  sophisticated  love  story  are  not 
popular. 

Censorship  of  American  and  European 
pictures  is  administered  by  the  Government 


UNIVERSAL  has  completed  plans  for 
the  reopening  of  the  company  studio 
at  Universal  City  on  May  1st,  when 
a  number  of  the  coming  season's  features 
and  short  comedies  will  go  into  production. 
The  first  pictures  to  go  into  work  will  be 
one  of  five  serials  which  are  planned.  It  is 
titled,  "The  Diamond  Master,"  by  Jacques 
Futrelle,  and  adapted  from  the  Saturday 
Evening  Post  story. 

At  about  the  same  time  Leigh  Jason  will 
start  the  direction  of  a  series  of  underworld 
pictures  titled,  "The  Eyes  of  the  World." 
by  William  Lester.  Ted  Wells  will  start 
on  a  new  series  of  western  features,  the  first 
of  which  will  be  "A  Riding  Romance,"  in 
which  he  will  be  supported  by  Miss  Vonceil 
Viking. 

Edmund  Cobb  will  be  among  those  who 
will  get  busy  early  on  the  first  of  a  series 
of  two-reel  Forest  Ranger  pictures.  Bob 
Curwood  will  start  a  series  of  twelve  stunt 
cowboy  two-reelers.  and  George  Chandler, 
former  vaudeville  star,  will  get  under  way 
with  a  series  of  twelve  Tenderfoot  pictures. 

About  the  first  of  June  production  will  be 


under  the  control  of  European  officials  at 
Bombay,  Calcutta,  Rangoon  and  Colombo. 

Under  ordinary  circumstances,  once  a  pic- 
ture is  passed  at  cither  of  the  offices,  it 
holds  good  for  the  whole  of  the  territory. 
Any  presidency  can,  however,  veto  a  certi- 
ficate granted  by  another  office.  For  in- 
stance, "Damaged  Goods"  was  passed  in 
Calcutta  and  banned  in  Bombay.  Such  hap- 
penings, however,  have  been  very  rare  in 
the  case  of  imported  pictures. 

A  Government  Commission  is  at  present 
visiting  all  parts  of  India,  taking  evidence 
from  all  sections  of  the  community,  owing 
to  the  agitation  for  stricter  censorship.  It 
is  anticipated  that  the  present  regulations, 
which  have  not  been  strictly  adhered  to, 
will  be  considerably  tightened.  The  Com- 
mission is  also  investigating  the  advantages 
— and  disadvantages — of  introducing  the 
quota  system  for  enforcing  the  exhibition  of 
British  made  pictures. 

It  is  imperative  for  American  productions 
to  be  copyrighted  in  England  (covering  In- 
dia, Burma  and  Ceylon)  simultaneously  with 
the  American  release,  otherwise  the  selling 
of  exclusive  rights  for  that  territory  proves 
an  unusually  difficult  problem.  "Ben  Hur," 
"The  Thief  of  Bagdad"  and  other  big  at- 
tractions were  pirated  in  India.  Despite  the 
copyright  in  England,  there  is  no  jurisdic- 
tion over  them  in  the  independent  states, 
because  these  states  are  entirely  indepen- 
dent of  British  India,  and  are  ruled  by  their 
own  princes.  From  information  Mr.  Scott 
secured  in  Bombay,  he  learned  that  pirated 
copies  can  be  imported  promiscuously  into 
these  states  without  interference,  and  action 
can  only  be  taken  when  and  where  they 
enter  British  India. 


started  on  another  serial.  "The  Pirate  of 
Panama."  from  the  story  by  William  Mc- 
Leon  Raine.  Feature  production  for  the 
new  season  will  be  resumed  at  about  the 
same  time.  Laura  La  Plante  will  then  start 
on  one  of  her  specials  for  next  Fall,  proba- 
bly "The  Last  Warning."  which  Paul  Leni 
is  to  make.  Reginald  Denny  will  return  to 
the  studio  a  little  later.  Also,  Glenn  Tryon 
and  I  loot  Gibsou  are  due  shortly  to  plunge 
into  next  year's  picture  schedule. 

Preliminary  plans  for  the  making  of 
"The  Showboat"  are  well  along,  and  its 
initial  production  move  may  be  timed  for  a 
date  shortly  after  the  studio  reopens.  A 
new  "Cohens  and  Kellys"  picture  will  be 
put  into  production  at  the  earliest  possible 
moment. 

In  addition  to  the  serials  already  men- 
tioned. Universal  will  make,  "Tarzan,  the 
Mighty,"  "The  Final  Reckoning"  and 
"The  Mystery  Rider."  "Tar/an.  the 
Mighty,"  "The  Final  Reckoning"  and 
"The  Pirate  of  Panama"  will  be  twelve 
chapters  of  two  reels  each  and  "The 
Mystery  Rider"  and  "The  Diamond 
Master"  will  be  in  ten  chapters. 


"U"  to  Reopen  Studios 

Production  Activities  Will  Be  Resumed  at  Universal 

City  About  May  1st 


1202-H 


Motion    Picture  News 


;  j  "The  Check-Up"  5 1 


"The  Check-Up"  is  a  presentation  in  the  briefest  and  most  convenient  form  of  reports  received  from  ex- 
hibitors in  every  part  of  the  country  on  current  features,  which  makes  it  possible  for  the  exhibitor  to  see  what  the 
picture  has  done  for  other  theatre  managers. 

The  first  column  following  the  name  of  the  feature  represents  the  number  of  managers  that  have  reported 
the  picture  as  "Poor."  The  second  column  gives  the  number  who  consider  it  "Fair";  the  third,  the  number  who 
consider  it  "Good" ;  and  the  fourth  column,  those  who  consider  it  "Big." 

The  fifth  column  is  a  percentage  figure  giving  the  average  rating  on  that  feature,  obtained  by  the  following 
method:  A  report  of  "Poor"  is  rated  at  20%  ;  one  of  "Fair,"  40%  ;  "Good,"  70%;  and  "Big,"  100%.  The  per- 
centage ratings  of  all  of  these  reports  on  one  picture  are  then  added  together,  and  divided  by  the  number  of  re- 
ports, giving  the  average  percentage — a  figure  which  represents  the  consensus  of  opinion  on  that  picture.  In  this 
way  exceptional  cases,  reports  which  might  be  misleading  taken  alone  and  such  individual  differences  of  opinion 
are  averaged  up  and  eliminated. 

No  picture  is  included  in  the  list  which  has  not  received  at  least  ten  reports. 


Title   ot  Pictora 


Title    of  Picture 


COLUMBIA  PICTURES 

Alias  the  Lone  Wolf   — 

Blood  Ship,  The    — 

By  Whose  Hand   — 

College  Hero,  The   — 

Romantic  Age,  The   — 

Sally  in  Our  Alley   — 

Warning,  The   — 

F  B  O 

Arizona  Nights   — 

Clancy's  Kosher  Wedding ....  — 

Coward,  The   1 

Gingham  Girl,  The   — 

Great  Mail  Robbery,  The   — ■ 

Harvester,   The   — 

Judgment  of  the  Hills   — 


Legionnaires  in  Paris   1 

Moon  of  Israel   — 

Mother    — 

Racing  Romeo,  The   1 

Shanghaied    — 

Silver  Comes  Thru   — 

FIRST  NATIONAL 

All  Aboard   2 

American   Beauty   — 

Babe  Comes  Home   1 

Breakfast  at  Sunrise   1 


Broadway  Nights. 

Camille   

Convoy   

Crystal  Cup,  The 


Dance  Magic   1 

Devil's  Saddle   1 

Drop  Kick,  The   1 

For  the  Love  of  Mike   1 

Framed    — 

French  Dressing   — 

Gorilla,  The   1 

Hard-Boiled  Haggerty  '.  2 

Helen  of  Trov   1 

Her  Wild  Oat   — 

Life  of  Riley,  The   — 

Lonesome  Ladies   — 

Lost  at  the  Front   — 

Love  Mart,  The   — 

Man  Crazy   1 

Naughty  But  Nice   — 

Noose,  The   — 

No  Place  To  Go   1 


Patent  Leather  Kid,  The   — 

Poor  Nut,  The    — 

Prince  of  Headwaiters,  The..  — 

Red  Raiders   — 

Rose  of  the  Golden  West   — 

See  You  in  Jail   4 

Shepherd  of  the  Hills,  The.  . . .  — 

Smile,  Brother,  Smile   — 

Somewhere  in  Sonora   — 

Stolen  Bride,  The   — 


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0/ 

0.VO4  rt. 

1 

1  9 
iS 

AA 
04 

c  Qo  p  171. 
D.yyS  rt. 

3 

9 

63 

5  999  Ft. 

r 

17 

2 

72 

5,476  Ft 

8 

14 

56 

6,300  Ft. 

7 

26 

64 

6,333  Ft. 

4 

19 

1 

64 

5,761  Ft. 

5 

20 

2 

65 

6,042  Ft. 

6 

16 

1 

63 

6,765  Ft. 

5 

34 

14 

75 

8,692  Ft. 

5 

21 

2 

67 

7,724  Ft. 

4 

16 

1 

62 

6,386  Ft. 

4 

9 

58 

6,588  Ft. 

1 

12 

68 

5,488  Ft. 

5 

26 

3 

67 

6,802  Ft. 

8 

19 

1 

61 

6,588  Ft. 

4 

19 

2 

68 

5,282  Ft. 

? 

18 

1 

69 

6,344  Ft. 

6 

26 

6 

69 

7,133  Ft. 

5 

32 

64 

7,443  Ft. 

7 

13 

6 

67 

7,694  Ft. 

6 

21 

7 

71 

6,118  Ft. 

4 

29 

2 

68 

6,720  Ft. 

u 

12 

60 

5,718  Ft. 

4 

16 

2 

67 

5,255  Ft. 

2 

25 

9 

70 

7,388  Ft. 

3 

20 

2 

67 

5,542  Ft. 

2 

24 

5 

73 

6,520  Ft. 

3 

15 

3 

70 

7,331  Ft. 

8 

7 

1 

55 

6,431  Ft. 

17 

8 

80 

11,412  Ft. 

7 

15 

2 

64 

6,897  Ft. 

ii 

18 

63 

6,400  Ft. 

1 

16 

68 

6,214  Ft. 

9 

19 

4 

65 

6,477  Ft. 

6 

17 

3 

60 

5,800  Ft. 

2 

16 

5 

74 

8,188  Ft. 

3 

24 

2 

69 

6,669  Ft. 

2 

11 

2 

70 

5,718  Ft 

3 

29 

3 

70 

7,179  Ft. 

Sunset  Derby,  The   — 

Tender  Hour,  The   — 

Texas  Steer,  The   — 

Three  Hours   1 

Three's  a  Crowd   1 

Valley  of  the  Giants   — 

White  Pants  Willie   2 

FOX 

Arizona  Wildcat,  The   — 

Blackjack    — 

Circus  Ace,  The   — 

Colleen    — 

Come  to  My  House   1 

Cradle  Snatchers   • — 

East  Side,  West  Side   — 

Gateway  of  the  Moon,  The ....  — 

Gay  Retreat,  The   — 

Heart  of  Salome,  The   2 

Hisrh  School  Hero,  The   — 

Hills  of  Peril   — 

Is  Zat  So?   — 

Joy  Girl,  The   — 

Ladies  Must  Dress   — 

Loves  of  Carmen   — 


Madame  Wants  No  Children..  1 

One  Increasing  Purpose   2 

Outlaws  of  Red  River   — 

Paid  to  Love   — 

Pajamas    — 

Publicity  Madness   1 


Rich  But  Honest. . 
Secret  Studio,  The 


Seventh  Heaven   — 

Sharpshooters    — 

Silk  Legs   1 

Silver  Valley   — 

Slaves  of  Beauty   1 

Tumbling  River   — 


Two  Girls  Wanted   — 

Very   Confidential   — 

What  Price  Glory   — 

Wizard,  The   — 

Wolf  Fangs   — 

METRO-GOLDWYN-MAYER 

Adam  and  Evil   — 

After  Midnight   — 

Annie  Laurie   — 

Baby  Mine   1 

Becky    — 

Ben  Hur   — 

Big  Parade,  The   — 

Body  and  Soul   2 

Bugle  Call,  The   — 

Buttons    — 

Callahans  and  the  Murphys...  — 

Captain  Salvation   — 

Divine  Woman,  The   — 

Enemy,  The   — 

Fair  Co- Ed,  The   — 


3 

13 

f.  1 
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0 
0 

7 

3 

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03 

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6 

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14 

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21 

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0,//4  rt. 

5 

1  c\ 
10 

1 
1 

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2 

22 

2 

70 

6,336  Ft. 

5 

17 

63 

6,409  rt. 

3 

13 

£.  A 

64 

4,665  rt. 

8 

£.  A 

64 

4,///  rt. 

3 

17 

69 

4,5lU  Jf  t. 

4 

10 

- 

66 

5,301  rt. 

4 

9 

— 

CO 

58 

5,430  Ft. 

3 

20 

3 

70 

o.sal  rt. 

1 

23 

r 

5 

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8,154  Ft. 

3 

11 

— 

64 

5,038  Ft. 

1 

20 

8 

77 

5,524  Ft. 

4 

10 

— 

56 

5,617  Ft. 

15 

3 

72 

5,498  Ft. 

16 

— 

67 

4,943  Ft. 

3 

18 

1 

67 

6,950  Ft. 

5 

1 0 

04 

6  169  TTt 

2 

12 

2 

70 

5,599  Ft. 

8 

30 

9 

71 

8.538  Ft. 

3 

5 

1 

59 

5,415  Ft. 

4 

8 

1 

57 

7,677  Ft. 

3 

26 

3 

70 

5,327  Ft 

4 

16 

1 

66 

6,888  Ft. 

1 

12 

2 

72 

5,876  Ft. 

7 

14 

58 

5,893  Ft. 

2 

7 

70 

5.480  Ft. 

2 

12 

60 

5,870  Ft. 

4 

51 

32 

80 

8,500  Ft. 

3 

9 

1 

65 

5,573  Ft. 

2 

17 

1 

66 

5,446  Ft. 

\ 

15 

68 

5,011  Ft. 

2 

5 

2 

65 

5,412  Ft. 

3 

17 

1 

67 

4,675  Ft. 

6 

12 

2 

64 

6,293  Ft. 

2 

13 

66 

5,620  Ft. 

52 

46 

84 

11.109  Ft. 

3 

14 

65 

5.629  Ft. 

3 

6 

1 

64 

5,331  Ft. 

5 

23 

65 

6,667  Ft. 

6 

38 

4 

69 

6,312  Ft. 

9 

30 

4 

67 

8,730  Ft. 

4 

15 

1 

63 

5,139  Ft. 

4 

19 

2 

68 

6,433  Ft. 

9 

43 

40 

81 

11,693  Ft. 

3 

37 

34 

83 

11,519  Ft 

8 

19 

2 

61 

5,902  Ft. 

3 

32 

4 

71 

5,821  Ft. 

1 

8 

3 

75 

6,050  Ft. 

1 

25 

7 

75 

5,875  Ft. 

9 

30 

2 

65 

7,395  Ft. 

2 

16 

6 

75 

7,300  Ft. 

2 

7 

1 

67 

8,189  Ft. 

37 

11 

77 

6,408  Ft. 

April    14,    19  28 


1203 


Title   of  Picture 


Foreign  Devils  

'Frisco  Sally  Levy  

Frontiersman.  The  

Garden  of  Allah.  The. . . 

In  Old  Kentucky  

Latest  From  Paris.  The. 
London  After  Midnight. 

Lovelorn   

Lovers   

Man.  Woman  and  Sin... 

Mockery   

'  )n   Ze   1 1'  uilevard  

Quality  Street  

Road  to  Romance.  The. . . 

Rookies   

Rose-Marie  

Spring  Fever  

Student  Prince  

Tea  for  Three  

Thirteenth  Hour,  The . . . 

Tillie  the  Toiler  

Twelve  Miles  Out  

Unknown,  The  

West  Point  


PARAMOUNT 

Barbed  Wrire  

Beau  Geste  

Beau  Sabreur  

Cabaret  

Chang   

Children  of  Divorce  

City  Gone  Wild.  The  

Drums  of  the  Desert  

Fashions  for  Women  

Feel  My  Pulse  

Figures  Don't  Lie  

Fireman  Save  My  Child  

Gay  Defender.  The  

Gentleman  of  Paris.  A  

Gentlemen  Prefer  Blondes... 

Get  Your  Man  

Honevmoon  Hate  

Hula  

Jesse  James  

Knockout  Reilly  

Last  Command.  The  

Last  Outlaw,  The  

Legion  of  the  Condemned.  . .  . 

Love  and  Learn  

Love's  Greatest  Mistake  

Madame  Pompadour  

Man  Power  

Metropolis  

Nevada  

Now  We're  In  the  Air  

Old  Ironsides  

One  Woman  to  Another  

( )pen  Range  

Pioneer  Scout.  The  

Red  Hair  

Ritzy   

Rolled  Stockings  

Rough  House  Rosie  

Rough  Riders.  The  

Running  Wild  

Senorita  

Serenade   

Service  for  Ladies  

Shanghai  Bound  

She's  a  Sheik  

Special  Delivery  

Sporting  Goods  

Spotlight   

Stark  Love  

Swim,  Girl.  Swim  

Tell  It  to  Sweeney  

Ten  Modern  Commandments. 

Time  to  Love  

Tip-Toes   

Too  Many  Crooks  

Two  Flaming  Youths  

Underworld   

Way  of  All  Flesh.  The  

W  e're  All  Gamblers  

Whirlwind  of  Youth.  The... 
Wife  Savers  


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1 

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1 

9 

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4,658 

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5 

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2 

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6.900 

Ft 

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12 

I 

65 

4  982 

Ft. 

10 

24 

7 

67 

8,200 

Ft. 

7 

21 

3 

66 

6,646 

Ft. 

1 

12 

— 

68 

7.743 

Ft. 

3 

20 

0 

76 

5.687 

Ft. 

7 

9 

1 

59 

5,950 

Ft. 

5 

21 

3 

66 

5.291 

Ft. 

8 

29 

5 

67 

6.280 

Ft. 

8 

31 

3 

67 

5.957 

Ft. 

6 

7 

— 

56 

5.671 

Ft. 

6 

14 

2 

64 

7.193 

Ft. 

9 

27 

4 

66 

6,544 

Ft. 

5 

40 

16 

75 

6.640 

Ft. 

— 

10 

— 

70 

7.745 

Ft. 

4 

33 

4 

69 

6.507 

Ft. 

— 

19 

16 

84 

9,563 

Ft. 

2 

14 

66 

5.273 

Ft. 

5 

20 

1 

65 

5.252 

Ft. 

8 

32 

8 

69 

6.160 

Ft. 

5 

34 

10 

73 

7.899 

Ft. 

5 

26 

10 

74 

5.517 

Ft. 

1 

21 

13 

81 

8.134 

Ft. 

2 

27 

5 

73 

6.951 

Ft. 

4 

30 

16 

74 

9.879 

Ft. 

5 

15 

5 

66 

6.704 

Ft. 

7 

24 

5 

68 

6.947 

Ft. 

6 

29 

9 

72 

6.536 

Ft. 

7 

30 

10 

71 

6,662 

Ft. 

7 

16 

0 

64 

5.408 

Ft. 

5 

22 

4 

69 

5.907 

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8 

17 

3 

58 

6,296 

Ft. 

5 

9 

1 

62 

5.889 

Ft. 

2 

25 

3 

71 

5.386 

Ft. 

7 

28 

7 

69 

5.399 

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3 

30 

2 

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6,376 

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6 

26 

3 

67 

6,017 

Ft. 

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18 

3 

66 

6,871 

Ft. 

— 

32 

5 

74 

5,889 

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4 

12 

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63 

5.415 

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1 

32 

14 

78 

5.862 

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4 

21 

2 

64 

8.656 

Ft. 

4 

40 

9 

73 

7.080 

Ft. 

— 

16 

14 

84 

8.234 

Ft. 

3 

8 

1 

65 

6,032 

Ft. 

— 

5 

5 

85 

7.415 

Ft. 

3 

8 

1 

65 

S.731 

Ft. 

12 

16 

— 

57 

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Ft. 

8 

20 

— 

60 

7.180 

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3 

34 

7 

73 

5.617 

Ft. 

6 

19 

6 

64 

8,039 

Ft. 

2 

24 

2 

70 

6,258 

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6 

36 

8 

71 

5,798 

Ft. 

4 

24 

5 

69 

7.910 

Ft. 

3 

11 

1 

61 

4.551 

Ft. 

2 

19 

— 

67 

5.599 

Ft. 

4 

8 

— 

60 

6.118 

Ft. 

— 

4 

6 

88 

6.331 

Ft. 

22 

— 

64 

5.306 

Ft. 

3 

18 

1 

67 

6.249 

Ft. 

2 

32 

9 

73 

5.952 

Ft. 

6 

40 

7 

66 

0,443 

Ft. 

3 

19 

2 

65 

6.368 

Ft. 

4 

31 

7 

72 

6.634 

Ft. 

3 

16 

2 

69 

5.209 

Ft. 

6 

18 

6 

68 

6.170 

Ft. 

7 

31 

5 

68 

5.515 

Ft. 

? 

24 

3 

71 

6.015 

Ft. 

6 

24 

2 

64 

5.524 

Ft. 

1 

16 

? 

72 

5.951 

Ft. 

1 

13 

3 

71 

4.<>34 

Ft. 

1 

13 

— 

62 

6.203 

Ft. 

1 

44 

4 

72 

0.124 

Ft. 

7 

19 

— 

60 

6.006 

Ft. 

4 

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3 

69 

6.407 

Ft. 

7 

11 

— 

55 

4.026 

Ft. 

3 

7 

— 

52 

6.390 

Ft 

6 

9 

— 

52 

5.399 

Ft. 

— 

13 

4 

77 

5,319 

Ft. 

6 

31 

13 

74 

7.043 

Ft. 

2 

33 

20 

80 

8.48o 

Ft 

10 

24 

1 

62 

5,935 

Ft. 

8 

16 

2 

61 

5.8o(. 

Ft. 

7 

16 

3 

65 

5.413 

Ft. 

Title   of  Picture 


Bt 


Woman  on  Trial,  The   — 

PATHE-DEMILLE 

Angel  of  Broadway, The   2 

Chicago    — 

Country  Doctor,  The   — 

Dress  Parade   — 

Fighting  Fagle,  The   — 

Forbidden  Woman,  The   — 

Girl  in  the  Pullman   — 

Ha-p  in  Hock.  A   — 

Heart  Thief.  The   — 

His  First  Flame   — 

Leopard  Lady,  The   1 

Let  'Er  Go,  Gallegher   — 

Little  Adventuress,  The   - 

Main  Event,  The   — 

Rejuvenation  of  Aunt  Mary...  — 

Vanity    — 

Wise 'Wife.  The   — 

Wreck  of  the  Hesperus,  The..  — 
Yankee  Clipper.  The   — 

TIFFANY-STAHL 

Lightning    — 

Wild  Geese   — 

UNITED  ARTISTS 

Circus,  The   — 

College    — 

Devil  Dancer,  The   — 

Dove.  The   — 

Gaucho,   The   — 

Magic  Flame,  The   — 

My  Best  Girl   — 

Sadie  Thompson   — 

Sorrell  and  Son   — 

Topsy  and  Eva   — 

Two  Arabian  Knights   — 

UNIVERSAL 

Alias  the  Deacon   1 

Back  to  God's  Country   1 

Beware  of  Widows   1 

Cat  and  the  Canary,  The   — 

Cheating  Cheaters   — 

Chinese  Parrot,  The   1 

Claw,  The   1 

Cohens  and  the  Kellys  in  Paris.  — 

Down  the  Stretch   — 

Fast  and  Furious   — 

Hero  for  a  Night,  A   — 

Hero  on  Horseback,  A   — 

Hey.  Hev.  Cowboy   — 

Irresistible  Lover,  The   — 

Les  Miserables   — 

Lone  Eagle.  The   — 

Love  Thrill,  The   — 

Man's  Past,  A   — 

On  Your  Toes   — 

Out  All  Night   1 

Painted  Ponies   — 

Painting  the  Town   — 

Prairie  King,  The   — 

Silk   Stockings   — 

Thirteenth  Juror,  The   — 

WARNER  BROS. 

Black  Diamond  Express,  The.  — 

Bush  Leaguer,  The   — 

Climbers.  The   — 

College  Widow.  The   — 

Dearie    — 

Desired  Woman,  The   — 

Girl  From  Chicago.  The   — 

Good  Time  Charley   — 

Heart  of  Maryland   — 

Irish   Hearts   1 

lazz  Singer,  The   — 

Million  Bid.  A   — 

Missing  Link,  The   — 

Old  San  Francisco   — 

One-Round   Hogan   — 

Silver  Slave.  The   — 

Slightly  Used   — 

Tracked  By  the  Police   — 

When  a  Man  Loves   — 


1 

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4 

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1 

60 

6,555  Ft. 

2 

10 

2 

70 

9,992  Ft 

I 

10 

3 

73 

7.500  Ft. 

5 

24 

3 

68 

6,599  Ft. 

1 

19 

1 

70 

8.002  Ft. 

7 

13 

4 

66 

0.568  Ft. 

1 

9 

2 

73 

5.990  Ft. 

3 

10 

— 

63 

5,999  Ft. 

4 

4 

2 

64 

6.035  Ft. 

6 

8 

— 

57 

4.550  Ft. 

2 

8 

— 

60 

6,650  Ft. 

1 

7 

2 

73 

5,888  Ft. 

3 

8 

— 

62 

6.200  Ft. 

4 

13 

1 

65 

6.472  Ft. 

1 

7 

3 

75 

6,844  Ft. 

3 

10 

1 

66 

5,923  Ft. 

2 

15 

2 

70 

5,610  Ft. 

2 

15 

2 

70 

6,447  Ft. 

2 

24 

3 

71 

7.920  Ft. 



8 

3 

78 

6.049  Ft. 

1 

20 

3 

73 

6.448  Ft. 

2 

12 

18 

85 

6.700  Ft. 

3 

17 

i, 

73 

5.362  Ft. 

3 

10 

3 

70 

6.765  Ft. 

8 

18 

8 

70 

8,400  Ft. 

— 

20 

11 

81 

9,256  Ft. 

— 

39 

5 

73 

8.300  Ft. 

40 

13 

76 

8,500  Ft. 

21 

9 

79 

8,700  Ft. 

2 

17 

14 

81 

9.000  Ft. 

12 

7 

2 

56 

7.350  Ft. 

— 

27 

15 

81 

8.250  Ft. 

4 

11 

— 

59 

6,869  Ft. 

5 

20 

— 

62 

5.751  Ft. 

7 

12 

1 

59 

5.670  Ft. 

3 

43 

14 

76 

7.190  Ft. 

3 

12 

— 

64 

5.623  Ft. 

5 

14 

5 

68 

7.304  Ft 

3 

5 

1 

59 

5.252  Ft. 

1 

12 

7 

79 

7.481  Ft. 

5 

17 

— 

63 

6.910  Ft. 

— 

16 

3 

75 

5.684  Ft. 

— 

14 

2 

74 

5.711  Ft. 

1 

12 

2 

72 

5,551  Ft. 

3 

14 

— 

65 

5.378  Ft. 

3 

13 

1 

66 

6.958  Ft. 

1 

19 

3 

73 

7.713  Ft. 

■> 

13 

1 

68 

5.862  Ft. 

9 

1" 

— 

60 

6.038  Ft 

4 

13 

— 

63 

6.135  Ft. 

3 

13 

— 

64 

5.918  Ft. 

2 

19 

2 

67 

6.170  Ft. 

2 

17 

> 

70 

5.415  Ft. 

22 

4 

75 

'..045  Ft. 

1 

11 

7 

72 

5.689  Ft. 

3 

16 

T 

67 

6.166  Ft. 

14 

i 

67 

5.598  Ft. 

3 

16 

i 

07 

5.803  Ft. 

1 

15 

— 

68 

6.281  Ft. 

6 

7 

— 

56 

6.621  Ft. 

■> 

26 

i 

6" 

6,616  Ft. 

~> 

10 

— 

65 

5.897  Ft. 

11 

i 

73 

6.408  Ft 

4 

12 

— 

63 

5.978  Ft. 

1 

8 

i 

"(i 

'..302  Ft 

4 

24 

i 

67 

5.8o8  Ft. 

6 

— 

54 

5.597  Ft. 

— 

3 

10 

93 

8.117  Ft. 

4 

14 

1 

65 

6,310  Ft. 

5 

10 

3 

68 

6.485  Ft. 

6 

31 

4 

69 

7.961  Ft. 

1 

17 

1 

08 

6.375  Ft. 

4 

6 

58 

6.124  Ft. 

6 

14 

61 

6.412  Ft. 

4 

21 

3 

70 

5.823  Ft. 

1 

35 

6 

74 

10.081  Ft. 

Motion    P  i  c  t  it  r  c    N  c  w  s 


ibitors  Service  Bureau 


Celebrate  Anniversary  of 
W.  S.  Butterfield 

All  Theatres  in  Michigan  Chain  Stage  Special  Bills 
Marking  His  22  Years  as  Showman 


DURING  the  week  of  March  18,  all 
theatres  in  the  W.  S.  Butterfield 
circuit  in  Michigan  offered  patrons 
special  Anniversary  programs  in  celebration 
of  the  22nd  anniversary  of  Col.  W.  S.  But- 
terfield, who  organized  the  chain,  compris- 
ing 75  theatres  in  30  cities  in  the  Wolverine 
State,  in  the  theatre  business. 

Butterfield,  like  the  majority  of  those  who 
have  reached  leadership  in  show  business, 
began  his  career  as  a  boy  in  a  theatre  at 
Columbus,  0.,  where  he  worked  first  as  a 
program  hoy.  Promotions  lead  from  that 
to  jobs  as  usher,  doorman  and  finally  to 
assistant  treasurer.  Later  Butterfield  took 
a  road  job  as  advance  agent.  In  those  days 
vaudeville  was  just  coming  into  popularity 
and  establishing  itself  .as  standard  enter- 
tainment form. 

A  wide  experience  traveling  the  route  and 
discharging  the  manifold  duties  which  fell 
to  his  lot  in  this  work,  along  with  a  desire 
to  be  on  his  own,  determined  Butterfield  to 
get  his  own  theatre  and  expand  his  opera- 
tions to  the  establishment  of  a  circuit  for 
vaudeville  acts.  He  has  confined  his  theatre 
activities  to  Michigan  because  he  has  felt 
thai  that  state  afforded  him  the  opportunity 
for  all  the  expansion  he  desired,  for  it  Avas 
his  desire  from  the  start  to  operate  a  busiT 
ness  of  only  such  exitent  that  he  could  per- 
sonally supervise  it,  according  to  an  inter- 
view written  for  the  Grand  Rapids  Herald 
by  Elmer  Walters,  until  recently  manager 
of  Power's  theatre  there  and  now  manager 
id'  the  Palace  theatre  in  Flint.  Walters,  in 
the  course  of  the  interview,  quotes  Col.  But- 
terfield as  follows : 

Personal  Supervision 

"I  knew,  for  one  thing,  the  Wolverine 
State  could  give  me  all  1  would  care  to 
handle.  Then  I  presume,  what  appealed  also 
to  me  was  the  desirability  of  spreading  a 
large  business  that  I  could  personally  over-' 
see.  I  have  been  able  to  visit  as  many  as 
eight  of  my  cities  in  one  day.  This  I  could 
not  hope  to  do,  at  least  before  the  arrival 
of  commercial  airplanes,  were  my  interests 
too  widely  scattered. 

"Another  reason  perhaps  was  the  early 
necessity  to  give  to  vaudeville  acts  'easy 
jump'  bookings.  When  popular-priced 
vaudeville  was  started  by  me  in  Michigan 
the  matter  of  fancy  salaries  to  vaudeville 
artists  was  yet  to  come.  Before  the  intro- 
duction of  motion  pictures  as  a  full  program 
or  as  a  part  of  any  vaudeville  program,  such 
present-day  stars  as  Marilyn  Miller,  who, 
then  but  a  child,  was  in  vaudeville  with  her 
parents  and  two  sisters,  received  the  digni- 
fied salary^  of  $200  per  week  for  five  people. 
From  this  sum  they7  were  obliged  to  trans- 
port themselves  and  pay  their  living  ex- 
penses. 


''Ben  Turpin,  the  high-salaried  motion 
picture  comic,  did  a  knockabout  specialty 
tailing  from  tables  and  chairs  stacked  high 
enough  to  reach  the  stage  borders.  Turpin 's 
contract  called  for  $35  weekly. 

"Early  in  the  game  I  was  not  alone  in 
the  thought  that  motion  pictures  was  a  fad 
that  would  gradually  disappear  from  lack 
of  patronage  after  the  novelty  had  worn 
off.  Specializing  as  I  did  in  vaudeville  for 
two  years  before  the  arrival  of  pictures,  I 
was  at  first  quite  unwilling  to  submit  to 
'  overnight '  picture  popularity  until  the 
erection  of  picture  theatres  in  my  territory 
proved  strong  opposition.  According  to 
records  the  Butterfield  Circuit  was  one  of 
the  first  circuits  to  combine  pictures  and 
vaudeville. 

"Realizing  that  1  am  indebted  immeas- 
urably for  my  success  to  people  living  in 
Michigan  and  that  its  people  are  apprecia- 
tive of  luxurious  comfort  when  they  wish 
to  attend  the  theatre,  my  last  few  years 
have  been  devoted  to  the  promotion  and 
erection  of  commodious  playhouses  with 
goodly  capacities  for  cities  of  their  size." 


Managers  Institute  Offers 
Extension  Course 

The  Moving  Picture  Theatre  Managers  In- 
stitute, New  York  City,  has  announced  an 
extension  course  in  theatre  management, 
similar  to  the  resident  school  course  and 
available  to  theatre  managers  and  student 
managers  for  home  study. 

The  extension  course,  prepared  by  the  In- 
stitute from  the  texts  used  in  the  resident 
school  has  been  submitted  to  the  New  York 
State  Department  of  Education  and  has 
been  approved. 

An  announcement  concerning  the  new  de- 
partment of  the  Institute,  states  that  the 
extension  course  covers  the  entire  training 
in  theatre  management  which  is  given  at 
the  resident  classes.  D.  Baltimore,  director 
of  the  Moving  Picture  Theatre  Managers 
Institute,  declares  that  the  new  department 
was  created  in  response  to  a  demand  which 
has  manifested  itself  since  the  opening  of 
the  Institute  for  a  study  available  for  those 
now  connected  with  theatres  who  desire  to 
retain  their  present  employment. 


Former   Capitol  Organist 
Now  at  New  York  Plaza 

The  Plaza  theatre,  Madison  Avenue  and 
59th  Street  New  York,  has  engaged  Dr. 
Melchiore  Mauro-Cottone  as  Chief  Organist. 
The  doctor  until  recently  presided  at  the 
console  of  the  Capitol  theatre  and  is  well 
known  to  radio  fans  and  concert  audiences 
throughout  the  country.  He  is  a  past  Presi- 
dent of  the  Society  of  Theatre  Organists. 


Showmanship 


-Briefs 


IF  opportunity  only  strikes  once,  then  it 
"struck'  for  Manager  L.  E.  Davidson  in 
exploiting  "Partners  in  Crime"  at  the  Capi- 
tol Theatre,  Sioux  City,  la.  A  1200-dollar 
safe  robbery  was  pulled  in  the  city  just  prior 
to  play  dates  and  on  the  following  morning 
the  very  same  safe  was  parked  in  front  of 
the  theatre.  Of  course,  there  was  a  card  on 
the  safe  and  contained  the  following  copy, 
"Yes,  this  is  Bishop's  safe  that  was  robbed 
Tuesday  night.  If  there  were  any  laughs  in 
it,  you  can  blame  the  robbery  on  Wallace 
Beery  and  Raymond  Hatton — They'll  steal 
all  the  laughs  in  town!" 

WHEN  Manager  J.  P.  Pitner,  of  the  hand- 
some new  Capitol  Theatre,  Nelson,  B.  C, 
failed  to  receive  delivery  of  the  feature  "Now 
We're  in  the  Air"  for  its  local  run,  no  less  than 
14  local  artists  were  rounded  up  by  him  for  a 
more  or  less  impromptu  vaudeville  program 
which  made  a  decided  hit.  The  house  orchestra 
was  also  augmented  to  10  pieces  for  the  occa- 
sion. The  emergency  bill  aroused  much  enthusi- 
asm from  the  large  audience  and  no  person 
wanted  his  money  back. 


EVERY  once  in  a  while  zve  hear  about  a  co- 
operative page  ad  or  possibly  a  double 
truck,  but  Manager  Clias.  H.  Amos  goes  a 
couple  of  steps  farther  in  lining  up  enough  mer- 
chants for  seven  co-operative  full-page  ads — one 
page  to  appear  each  zceek.  "The  Noose"  zvas 
the  first  attraction  to  profit  by  this  stunt — play- 
ing at  the  Riviera  Theatre,  Knoxville,  Tenn. 


THE  advertising  department  of  F  &  R 
are  determined  to  have  the  new  Min- 
nesota Theatre  in  Minneapolis  considered  as 
a  northwest  institution,  and  to  that  end  they 
are  advertising  it  in  more  than  500  news- 
papers in  the  district.  An  extensive  cam- 
paign has  been  arranged  for  radiocasting  and 
various  other  methods  are  being  taken  to 
bring  the  theatre  to  the  attention  of  the 
entire  northwest. 


MANAGER  E.  R.  ROGERS  got  a  wide 
range  of  publicity  for  "Legion  of  the  Con- 
demned" by  tying  in  with  the  News,  who  were 
sponsoring  a  model  airplane  league  in  conjunc- 
tion with  the  Airplane  Model  League  of  Amer- 
ica. "Legion  of  the  Condemned"  was  the  fea- 
ture film  attraction  at  the  Tivoli  Theatre,  Chat- 
tanooga, Tenn. 


ATMOSPHERIC  fronts  are  being  used  by 
Manager  George  Rotsky,  of  the  big  Palace 
Theatre,  Montreal,  with  excellent  results.  For 
"The  Circus"  there  was  a  tent  effect  over  the 
marquee  and  entrance,  while  a  ring  master  and 
clown  were  stationed  in  the  lobby  to  add  to  the 
atmosphere. 


ONE  of  the  unique  features  inaugurated  by 
Kunsky  Theatres  Corp.,  is  a  weekly 
house  organ  called  "The  Capitolite,"  in 
which  Capitol  Theatre  employes  are  given 
an  opportunity  to  comment  on  activities  di- 
rected by  that  organization.  Inside  the  cover 
are  found  several  mimeographed  sheets  per- 
taining to  service,  maintenance,  production 
and  better  business  msthods,  as  well  as  per- 
sonals. The  publication  is  issued  weekly 
through  the  cooperation  of  the  service  staff. 


April    1  /  .    J  928 


1205 


Mechanical  Display  Shows 
"Big  City"  Action 

Manager  Fred  0.  Slcnker  had  displays  in 
both  hi>  outside  and  inside  lobbies  to  ad- 
vertise "The  Big  City"  at  the  Columbia 
Theatre,  Davenport,  [a. 

The  outside  lobby  contained  a  four-sided 
peep  box  in  which  the  inside  showed  a  cut- 
out "figure  of  Chancy  with  gun  in  hand  taken 
from  the  three-sheet. 

A  mechanical  display  was  used  in  the 
inner  lobby  which  consisted  of  a  street 
scene  back  drop  showing  a  street  intersec- 
tion. At  the  intersection  was  a  cut-out 
building,  entrance,  etc.  Hy  means  of  an 
endless  belt,  and  motor,  the  figure  of  a  gun- 
man carrying  a  figure  of  a  girl  in  his  arms 
was  made  to  travel  down  the  streel  and  into 
the  building  entrance. 


Patrons  Vote  for  Beauties 
Shown  in  Screen  Slides 

Manager  John  V.  Ward  of  the  Queen's 
Theatre,  Niagara  Falls,  Ontario,  has  dis- 
covered that  it  is  not  necessary  to  have  peo- 
ple on  the  stage  for  a  special  contest. 

On  a  recent  Thursday  evening,  Thursday 
being  the  poor  night  of  the  week,  Manager 
Ward  conducted  a  Children's  Beauty  Con- 
test in  which  slides  of  45  local  children 
were  thrown  upon  the  screen.  Prizes  were 
offered  for  babies,  children  from  one  to  five 
years  and  from  five  to  10  years,  the  applause 
of  the  audience  determining  the  winners. 
The  attendance  was  so  great  that  many 
people  were  turned  away. 


Felix  Song  to  Be  Exploited 
With  Cartoon  Reels 

"Felix  the  Cat,"  screen  cartoon  charac- 
ter of  wide  fame  and  many  accomplish- 
ments has  added  another  achievement  to 
the  record  by  serving  as  the  inspiration  for 
a  new  work  from  Tin  Pan  Alley.  The  new 
production  is  a  song  called  "Felix  the  Cat" 
and  has  been  published  by  the  Sam  Fox 
Publishing  Co. 

In  con  junction  with  Educational,  releaser 
of  the  Felix  reels,  the  song  publisher  will 
exploit  the  song  in  conjunction  with  the 
screen  cartoons. 


Programs  of  Short  Films 
for  Juvenile  Matinees 

Doris  Stecker,  manager  of  the  Forest 
Theatre,  Cincinnati,  is  making  her  house 
a  mecca  for  children  on  Saturday  after- 
noons by  dispensing  with  the  regular  pro- 
grams, and  showing  special  series  of  short 
subjects  especially  suitable  for  .junior  pat- 
rons. The  Forest  will  be  converted  into  an 
airdome  during  the  summer,  preliminary 
work  bavins  already  been  started. 


Interpolated    Songs  With 
"Rose  Marie"  Showing 

William  Haynes,  manager  of  the  Allen, 
presented  a  singer  with  his  picture  "Rose 
.Marie"  with  excellent  effect.  Instead  of 
preparing  a  prologue,  the  singer  rendered 
"The  Indian  Love  Call"  at  proper  times 
during  the  filming  of  the  picture.  The 
singer,  of  course,  was  in  the  shadow  and 
did  not  obtrude  her  personality  into  the 
product  ion. 


Finds  Printed  Notice  Effective  as  Cure 
for  Spooning  in  Theatre 

MANAGER  A.  P.  DROHAN  of  Griffins  Theatre,  Chatham.  Ontario, 
has  effectively  and  permanently  broken  up  the  "spooner-.'  Noting 
a  growing  lemlencv  on  the  part  of  voung  couples  to  cuddle  up 
(luring  performances.  Mr.  Drohan  hit  upon  a  unique  "break"  Bysteiu. 
When  loving  patrons  are  now  noticed  bv  ushers,  the  latter  pass  them  a 
card  on  which  is  printed  ''Kindly  Change  Your  Position."  The  effect  is 
instantaneous. 

\fler  offering  the  card,  the  usher  moves  a\va\  without  -a\ ing  a  word 
so  that  nothing  occurs  to  embarrass  the  young  folks  in  the  eves  of  other 
patrons.  So  far.  no  our  has  resented  the  printed  hint. 


Bridge  Tourney  Was  a  Goodwill 
Builder  for  Colorado  Theatre 


|\/f  ANAGHEK  C.  CLAIR  Woods  success- 
^  *  fully  bridged  the  gap  between  friend- 
ship and  patronage  to  closer  and  warmer 
friendship  and  better  patronage  when  he 
staged  a  goodwill  builder  in  the  form  of  a 
Bridge  tourney  at  the  Colorado  Theatre. 
Pueblo,  Colo. 

The  Pueblo  Star-Journal  publicized  the 
stunt  through  its  columns  and  contributed 
the  prizes  with  a  grand  prize  to  the  cham- 
pion player  and  other  desirable  awards  go- 
ing to  the  preliminary  winners.  A  local 
stationery  store  gratuitously  furnished  pen- 
cils, cards  and  score  pads. 

Entries  were  made  in  teams  of  two  play- 
ers; and  partners  were  not  changed  through- 
out the  tournament,  which  started  on  a 
Monday  and  ended  on  the  following  Satur- 
day. 

It  all  depends  on  how  many  entries  you 
have  but  this  is  how  it  worked  out  in 
Pueblo:  Eight  teams  opened  the  affair  at 
2  P.  M.  Monday,  playing  four  games.  At  :i 
1*.  M.  Eight  more  teams  took  the  tables  to 
complete  the  opening  day's  play.  On  Tues- 
day at  the  same  hours,  another  16  teams 
'bid  it  out'  for  the  honor  of  entering  the 


WORTH  r H E ATH 1 

roat  tMtil.  thai 


t,u  will  ka  pL.ai*!  t,  Imi  that 
,,rvinf  yau  ■■  ,  f*tr* 
ha, in*  oAana  a,  aaraaa 


■a  ara  qulta 
fraguaatlr  at 
arfar  ran  th< 


•arm  Thaati 
tha  eaurt 
raaah  jwv  ahll,  tl 


far  1,1 1 
,111  aa 


Reproduced  above  i»  the  letter  sent  i<»  doc- 
tor* Manager  Raymond  It.  Jones,  of  the 
Worth  theatre.  Fort  w.niii  announcing  a 
>pecial  call  «cr\  ire.  which  «a»  described  in 
an  article  published  in  (he    \pril  Showman. 


second  rounds  on  Wednesday.  On  Wednes- 
day, the  Ifi  teams  that  emerged  successfully 
from  the  contest  of  spades,  hearts,  diamonds 
and  clubs  on  the  first  two  days,  met  in  the 
second  round  of  play  at  the  same  hours. 
Winners  of  these  tests  of  skill  met  Thurs- 
day at  2  and  P.  M.  and  Friday  saw  the 
playing  of  the  semi-finals.  Saturday 
brought  the  final  thrilling  contests  starting 
at  3  P.  M.  with  the  losers  of  the  semi-finals 
playing  the  preliminary  game  starting  at  2 
P.  M.  for  third  and  fourth  positions. 

Spectators  were  permitted  to  attend  all 
games  by  paying  the  matinee  admission  to 
the  theatre  while  all  players  were  admitted 
free.  At  the  conclusion  of  the  bridge  games, 
the  spectators  could  enter  the  theatre  proper 
and  enjoy  the  entertainment  there. 


"Smart  Set'"  Tie-up  Tests 
Fans  Knowledge  of  Polo 

Manager  Hugh  J.  Smart  together  with 
the  Montgomery  Advertiser  ran  a  contest 
in  the  form  of  ten  questions  about  polo  to 
advertise  "The  Smart  Set"  at  the  Strand 
Theatre,  Montgomery.  Ala. 

Five  questions  together  with  a  newspaper 
article  written  in  detail  about  the  contest, 
picture,  theatre  and  play  dates  appeared 
two  days  in  advance  of  play  date  and  this 
was  followed  with  another  set  id'  five  ques- 
tions on  the  following  day. 

The  object  of  the  contest  was  to  answer 
the  questions  correctly.  The  person  attain- 
ing a  hundred  per  cent  solution  was  given 
a  three  months'  pass  to  the  theatre;  2nd 
prize — one  month's  pass,  and  the  next  tin 

best  answers  each  received  a  pair  <>f  tickets 

to  -ee  ' '  The  Smart  Set. '  * 


W  alter  League  to  Produce 
Shows  at  ( )lympia 

Walter  League,  manager  id'  the  Florida 
Theatre.  St.  Petersburg,  has  been  trans- 
ferred to  the  Olympia  Theatre.  New  Red- 
ford,  another  l'ublix  bouse.  Accompany- 
ing League  is  Don  t'harno,  who  will  act  as 
master  of  ceremonies  and  stage  band  leader 
at  the  Olympia  when  it  inaugurates  its  new 
policy  of  stage  band  entertainment  to  sup- 
plement the  screen  attractions. 


1206 


.1/  o  t  i  o  n    P  i  c  t  u  r  e    X  cws 


Briefs 


John  M.  Stahl  is  writing  a  story  which 
will  star  Belle  Bennett  in  her  first'  picture 
under  her  four-picture  contract  with  Tif- 
fany-Stab! The  story  will  be  called  "Amer- 
ica's Sweetheart,"  meaning  the  American 
mother. 


Leah-ice  Joy  has  been  signed  by  M-G-M 
to  play  the  leading-  feminine  role  in  "The 
Bellamy  Trial." 


Chet  Whitney  will  be  Tim  McCoy's  new- 
director  when  his  next  M-G-M  vehicle  goes 
into  production.  Gloria  Gray  will  play  the 
feminine  lead.  The  story  deals  with  Aus- 
tralia. 


John  G.  Adolphi  has  returned  to  the 
Tiffany-Stab]  studio  in  Hollywood  after  a 
trip  made  to  New  York  for  the  purpose  of 
research  in  connection  with  the  production 
of  the  Jack  London  story,  "Prowlers  of  the 
Sea. ' ' 


Thomas  Bucking-ham  will  direct  "Beware 
of  Blondes"  for  Columbia  Pictures.  He  is 
now  collaborating  with  the  scenarist  on  the 
final  script. 


"Pay  As  You  Enter,"  Warner  Bros,  final 
production  to  complete  their  current  pro- 
gram, was  finished  this  week  in  their  stu- 
dio on  the  coast.  The  comedy,  directed  by 
Lloyd  Bacon,  stars  Louise  Fazenda  and 
Clyde  Cook.  Myrna  Loy  and  William  De- 
marest  are  also  in  the  cast. 


Harry  Braxton  and  Viola  Brothers  Shore 
are  writing  the  titles  for  the  next  Tiffanv- 
Stahl  production  temporarily  titled 
"Power." 


James  Murray  will  be  the  chief  male 
player  in  "Tide  of  Empire,"  which  Cosmo- 
politan will  soon  place  into  production. 


Beautiful  But  Dumb,"  founded  on  inci- 
dents in  a  series  of  stories  that  ran  in 
Liberty  Magazine,  is  now  being-  shaped  by 
\  iola  Brothers  Shore,  author  of  the  stories, 
for  Tiffany-Stahl.  No  director  or  cast  have 
been  selected  as  yet. 


Joseph  Wright  has  been  engaged  as  art 
director  for  Columbia,  succeeding  Robert 
E.  Lee,  who  will  have  complete  supervision 
over  the  designing  of  sets  and  costumes. 


May  McAvoy's  first  Warner  vehicle  for 
the  new  season,  scheduled  to  start  last  week, 
has  been  postponed  as  the  actress  has  been 
suffering  with  a  bad  cold.  Meanwhile,  the 
director,  Roy  Del  Ruth,  has  been  given  an- 
other assignment,  "No  Questions  Asked." 

^  Hans  Reinhard  is  directing  a  new  Tiffany- 
Stahl  color  classic  short  subject  entitled 
"A  Perfect  Day"  with  Byron  Sage  as  the 
featured  player. 


"Dancing  Daughters"  has  been  selected 
as  the  definite  title  for  the  M-G-M  film  for- 
merly called  "The  Dancing  Girl." 


Archie  Mayo  will  make  "The  One  Way 
Street,"  Myma  Loy's  picture,  for  Warner 


Bros.  Conrad  Nagel  and  William  Russell 
will  be  the  featured  masculine  players  and 
Georgie  Stone  will  have  a  comedy  part. 


"Free  Lips"  is  the  title  of  a  new  James 
Ormont  production  for  First  Div  ision.  This 
is  to  be  followed  by  "Creole  Love." 


A  comedy-drama  by  John  Emmett  called 
"The  Richest  Girl  on  Earth"  has  been  pur- 
chased for  Colleen  Moore.  First  National 
has  also  bought  the  screen  rights  to  "The 
Show  Girl,"  a  story  by  J.  P.  McAvoy. 


Mary  Alden,  William  Powell,  J.  E.  War- 
ren and  Billy  Shay  have  been  added  to  the 
cast  of  Paramount 's  "The  Vanishing  Pio- 


"The  Baby  Cyclone"  went  into  produc- 
tion last  Aveek  at  the  M-G-M  studio  with 
Lew  Cody  and  Aileen  Pringle  co-starring 
under  the  direction  of  Edward  Sutherland. 


Phjdlis  Haver,  star  of  "Chicago"  has 
been  borrowed  from  Cecil  B.  De  Mille  by 
D.  W.  Griffith  to  play  the  role  of  a  "gold 
digger"  in  "The  Battle  of  the  Sexes." 
Gerritt  Lloyd  is  now  scenarizing  the  story. 


Betty  Compson  will  be  leading  woman  in 
"The  Barker,"  -which  First  National  is 
filming-. 


Marie  Prevost  will  have  the  only  femi- 
nine role  in  the  cast  of  "The  Racket." 
Caddo  has  recently  added  to  the  cast  of  this 
picture  the  following:  Charles  Middleton, 
Warner  Richmond,  Tony  Mario  and  George 
E.  Stone. 


Sidney  Franklin  and  Hy  Mayer  portray 
the  two  character  roles  in  "Kitchen 
Talent,"  George  Davis'  newest  comedy, 
which  Educational  is  releasing. 


The  First  National  cutters  now  have 
"Code  of  the  Scarlet,"  new  western,  in 
hand.  "The  Yellow  Lily"  preceded  it  into 
the  cutting  room  by  a  few  days. 


"Skirts"  will  be  the  title  of  the  new 
comedy  starring  Sydney  Chaplin,  formerly 
known  as  "A  Little  Bit  of  Fluff."  The 
film  is  to  be  released  by  M-G-M  about  the 
middle  of  May. 


"The  Fleet's  In"  has  been  selected  as 
the  title  for  Clara  Bow's  second  vehicle. 
Malcolm  St.  Clair  will  direct. 


"Life's  Mockery"  will  be  the  title  of 
Betty  Compson 's  next  picture  for  I.  E. 
Chadwick,  which  now  is  in  preparation  and 
will  be  released  by  First  Division.  Robert 
T.  Hill  will  direct.  In  the  cast  will  be  Bruce 
Gordon,  Russell  Simpson,  George  Ovey, 
Theodore  Von  Eltz,  Alec  B.  Francis  and 
Dorothy  Cummings. 


P^ddie  Nugent,  a  year  ago  a  property  boy 
on  the  M-G-M  lot,  is  today  a  featured 
player  with  M-G-M,  and  is  now  playing  a 
part  in  "Dancing  Daughters." 


"Kit  Carson"  late  this  month  or  early  in 
May.  Research  work  is  going  on  now  under 
the  direction  of  Paul  Powell. 


Agnes  Christine  Johnson  is  doing  the 
adaj^tation  of  "Outcast,"  to  be  made  as  a 
Corinne  Griffith  vehicle.  The  latest  addi- 
tions to  the  star's  supporting  cast  in  "The 
Divine  Lady ' '  are :  Montagu  Love  Ian  Keith, 
William  Conklin  and  Julia  Swavne  Gordon. 


William  Wyler,  Universal  director,  will 
picturize  "The  Cat's  Paw,"  a  story  by 
Charles  W.  Taylor.  He  is  also  to  make 
"The  Shake  Down,"  a  story  by  Charles  A. 
Logue. 


"Beau  Broadway"  is  the  final  title  of  the 
recently  finished  Cody-Pringle  picture, 
which  Malcolm  St.  Clair  directed  for 
M-G-M. 


Jerry  Drew  has  completed  work  on  his 
sixth  vehicle,  which  has  been  titled  "Just 
Dandy."  With  the  star  are  Estelle  Brad- 
ley, Kewpie  Morgan  and  Georgia  O'Dare. 


Frank  Hagney,  character  actor,  will  be 
one  of  the  leads  in  First  Division's  "Free 
Lips." 


Billie  Dove  is  preparing  to  start  a  new 
untitled  picture  for  First  National.  Alex- 
ander Korda  will  wield  the  megaphone. 


Kenneth  Thompson  has  joined  the  cast  of 
M-G-M 's  "The  Bellamy  Trial." 


Conrad  Nagel  will  be  May  McAvoy's  co- 
star  in  "Fog  Bound."  The  support  will 
include  Mack  Swiain,  Charles  Gerrard,  Ruth 
Cherrington,  Emil  Chautard  and  Tommy 
Dugan. 


Warner  Baxter  will  be  one  of  the  feature 
players  in  "Danger  Street,"  a  screen  ver- 
sion of  Harold  MeGrath's  novel.  The  screen 
play  has  been  written  by  Enid  Hibbard. 
Ralph  Ince  will  direct. 


Sam  Hardy  and  Greta  Nissen  will  be  seen 
in  important  roles  in  "The  Butter  and  Egg- 
Man."  William  Demarest  is  another  addi- 
tion to  the  list  of  players. 


When  the  new  M-G-M  picture  co-starring 
Marion  Davies  and  William  Haines  is  com- 
pleted, King  Vidor  and  his  wife,  Eleanor 
Boardman,  will  leave  for  Hollywood  for 
New  York,  where  they  will  sail  for  Europe 
for  a  two-months'  vacation. 


Larry  Kent,  Lucien  Littlefield  and  Loretta 
Young  have  been  added  to  the  cast  which 
will  appear  in  "The  Boss  of  Little 
Arcady, "  which  First  National  is  to  make. 


More  comedy  players  brought  to  the  cast 
of  Columbia's  "Golf  Widows"  are  Vernon 
Dent,  John  Patrick  and  Dill  Stanton.  Kath- 
leen Key  will  be  the  "drama"  relief. 


Fred  Thomson  will  start  production  on 


The  Oostello  sisters  will  play  together  in 
Warner  Bros.'  "Noah's  Ark." 


April    14,    19  28 


\207 


Key  City  Reports 


New  York  City 

SEVERAL  of  the  Broadway  houses  held 
up  extremely  well  in  view  of  the  fact 
that  Holy  Week,  one  of  theatredom's 
annual  periods  of  depression  at  the  box  of- 
fice, was  in  effect.  As  during  the  entire 
Lenten  season,  those  theatres  having  out-of- 
the-ordinary  attractions  chalked  up  grosses 
approaching  house  records  while  others  with 
weaker  pictures,  even  'though  backed  with 
strong  exploitation,  felt  the  lull  to  quite  an 
extent. 

The  Paramount  chose  Paul  Whiteman  and 
his  orchestra  to  offset  the  depression  and 
to  bolster  the  picture  "Doomsday"  (Par) 
and  Maestro  Paul  came  through  in  great 
shape — enough  to  give  the  big  Publix  house 
one  of  its  best  weeks.  It  was  Paul  that  did 
the  trick — not  the  picture.  Critics  rated  the 
film  a  weak  one. 

In  its  second  week  at  the  Roxy  "The  Jazz 
Singer"  continued  to  pull  in  patronage  from 
all  parts  of  the  city,  the  East  Side  particu- 
larly responding  to  the  pop  prices.  It  was  a 
timely  booking  by  the  Roxy  management  in 
lieu  of  the  Jewish  holidays  and  the  film  was 
applauded  time  after  time.  It  is  more  than 
possible  that  the  Jolson  film  might  have 
tilled  the  6,200  seater  for  a  third  week. 

Another  high  light  of  the  week  was  Har- 
old Lloyd's  newest  comedy  "Speedy,"  which 
smashed  all  existing  box  office  records  at  the 
Rivoli  for  a  week-end,  Paramount  claiming  a 
$400  advance  over  the  mark  set  by  "Sadie 
Thompson."  Two  days  showing  and  a  mid- 
night performance  almost  brought  a  total  of 
$20,000.  "The  Gaucho"  went  out  after  three 
weeks  with  a  fair  enough  record.  It  had 
previously  played  nine  weeks  at  the  Liberty 
at  top  prices.  The  Strand  with  "Stand  and 
Deliver"  (Pathe)  held  the  average  for  thi- 
theatre—  not  so  good,  not  so  bad.  The  Capi- 
tol with  Chaney's  "The  Big  City"  did  not 
hold  to  the  high  mark  it  made  the  first  week 
but  the  average  for  the  two  weeks  is  en- 
tirely satisfactory. 

Paramount's  "Wings"  continues  at  the 
Criterion  as  one  of  the  street's  strongest  at- 
tractions and  "The  Trail  of  '98"  (M-G-M)  at 
the  Astor  is  also  apparently  pointing  for  a 
record  run.  Since  the  latter  -  premiere  busi- 
ness has  been  remarkably  fine.  While  not 
doing  the  rush  business  that  "Love"  did  at 
the  Embasy,  "Two  Lovers"  (U.  A.)  is  get- 
ting along  fair  enough. 

Fox's  "Four  Sons"  at  the  Gaiety  is  an- 
other of  the  specials  doing  its  share  of  busi- 
ness— nothing  sensational  hut  consistently 
fair  ever  since  it  opened.  "Mother  Machree" 
is  now  doing  its  crying  at  the  Times  Square 
— for  how  long?  Fox's  exploitation  dep't 
will  have  to  answer.  The  new  Fox  picture 
"The  Street  Angel"  with  Movietone  came 
into  the  Globe  on  Monday  of  this  week  and 
the  boys  say  it  has  box  office  written  all 
over  it. 

The  Rialto  with  "Legion  of  the  Con- 
demned" is  still  going  along  nicely  but  two 
more  weeks  will  probably  see  the  end  of  a 
satisfactory  run.  The  Colony  with  "We 
Americans"  is  giving  this  house  more  trade 
than  it  has  had  in  a  long  time.  At  tlu  (  .  n 
tral,  Universal's  "Uncle  Tom's  Cabin"  is  al- 
most ready  to  call  it  a  run  after  spending 
about  six  months  to  pretty  fair  business. 

The  Cameo  let  go  of  "Czar  Ivan  the  Ter- 
rible" (Amkino)  after  four  weeks  of  good 
business.  Harry  Langdon's  "The  Chaser" 
followed  in.  "Flying  Romeos"  at  the  Hip- 
podrome shared  honors  with  the  K-A  vaude- 
ville. The  First  National  Murray-Sidney 
aviation  comedy  is  well  spoken  of.  At  War- 
ner's theatre,  "Tenderloin"  is  very  very  fair. 


Los  Angeles 

HIGH  winds  and  the  fact  that  Holy  Week 
kept  a  large  number  of  motion  picture 
patrons  away  from  the  theatre  resulted  m 
all  theatres  reporting  a  noticeable  slump  in 
box  office  receipts. 

"Uncle  Tom's  Cabin,"  at  the  Criterion, 
was  the  mecca  for  school  children  during 
the  Faster  vacation  period.  It  has  been 
reported  that  afternoon  performances  have 
been  thronged  by  grade  and  high  school 
pupils.  The  evening  attendance  was  not 
very  satisfactory.  Spring  vacation  also 
brought  out  the  children  to  the  matinees  of 
"The  Circus"  at  Grauman's  Chinese.  The 
evening  performances  were  not  marked  by 
any  special  record  breaking  attendance. 

"Ramona,"  at  the  United  Artists,  with  its 
popularity  unabated,  enters  its  third  week. 
At  the  Carthay  Circle,  "Four  Sons"  finished 
its  ninth  and  final  week — leaving  an  average 
record.  The  Boulevard  was  very  popular, 
considering  the  general  run  of  theatre  at- 
tendance, with  "The  Silver  Slave,"  the 
Meglin  Kiddie  Revue,  and  Gene  Morgan 
with  his  novelty  numbers. 

With  an  attendance  record  that  will  likely 
stand  for  a  long  time  to  come,  "Wings" 
begins  its  thirteenth  week  at  the  Biltmore. 
The  picture  was  originally  brought  into  the 
Biltmore  for  a  special  run  of  six  weeks. 
Greta  Garbo  was  a  hit  in  "The  Divine 
Woman"  at  l.oew's  State. 

"The  Sporting  Age"  fell  a  little  below 
normal.  It  was  somewhat  of  a  fill-in  be- 
tween "The  Crowd"  of  last  week  and 
"Speedy,"  which  opens  Saturday.  "The 
Smart  Set"  brought  in  satisfactory  audiences 
to  the  Metropolitan. 

Chicago 

DURING  the  last  week  of  Lent,  business 
was  decidedly  spotty  in  Chicago,  many 
houses  having  an  exceptionally  poor  box 
office  report  for  that  period. 

At  the  Chicago  theatre,  the  four  Marx 
Brothers  in  person  headed  the  bill  with  "A 
Night  of  Mystery"  as  the  screen  feature, 
the  combination  proving  popular  and  busi- 
ness being  extremely  satisfactory  under  ex- 
isting conditions.  "The  Patent  Leather 
Kid"  closed  its  extended  run  at  McVickers, 
attendance  being  slightly  off,  the  same  being 
true  of  "Chicago,"  which  was  in  its  last 
week  at  the  Roosevelt.  "The  Patsy,"  backed 
by  special  advertising,  and  Paul  Ash  and 
his  Gang  in  "A  Jazz  Bouquet,"  fared  better 
at  the  Oriental  and  business  was  practically 
normal.  "My  Best  Girl,"  at  United  Artists 
theatre,  continued  to  hold  up  fairly  well. 

The  Tivoli  offered  a  strong  attraction  in 
George  Jessel  in  person  with  "Red  Hair"  as 
its  screen  attraction  and  had  a  good  wiek. 
"Red  Hair"  was  also  the  screen  attraction 
at  the  Uptown  theatre,  where  Benny 
Kreuger  headed  the  stage  show,  business 
being  fair. 

The  Granada  and  Marbro  theatres  both 
offered  "The  Jazz  Singer"  with  full  Vita- 
phone  accompaniment  and  had  big  weeks, 

the  Marbro  holding  this  picture  over  for  a 
second  week,  for  the  first  time  in  its  history. 

The  Granada  theatre  will  establish  a  new 
precedent  next  week  when  it  brings  back 
"The  Jazz  Singer"  for  a  five-day  showing, 
following  its  successful  week  ending  April 
8th.  This  picture,  with  full  Yitaphone  ac- 
companiment, is  reported  to  have  broken  all 
records  at  the  big  north  side  house. 


Boston 

DOWN  town  theatres  report  rather 
spotty  business  for  the  week  because 
of  the  observances  of  various  religious  holi- 
days. Receipts  have  been,  however,  better 
than  in  any  previous  Holy  Week  in  the 
memory  of  the  oldest  managers,  and  follows 
out  the  entire  season's  splendid  business. 

"The  Jazz  Singer"  completed  its  eight 
weeks'  run  at  the  two  theatres,  Modern  and 
Beacon,  Friday  night,  where  it  has  run 
simultaneously  for  a  new  record  for  each 
house.  "The  Port  of  Missing  Girls"  will  be 
its  successor. 

"Wickedness    Preferred"    drew    well  at 

Loew's  State  and  had  as  a  companion  pic- 
ture "40,000  Miles  with  Lindbergh."  Tin- 
presentation  was  the  Mosconi  Brothers  and 
Tyler  Mason. 

"A  Night  of  Mystery,"  at  the  Metropoli- 
tan, proved  the  best  Holy  Week  offering 
which   the    Metropolitan   has  experienced. 

Gene  Rodemich  and  his  band  staged  a  col- 
lege revue  which  drew  well  from  the  col- 
lege population  home  for  the  Easter  vaca- 
tions. 

"Sadie  Thompson,"  at  Loew's  ( >rpheum, 
was  another  picture  which  brought  smiles 
to  the  box  office. 

The  Bowdoin  Square's  showing  of  "Ben 
Hut"  proved  a  wise  selection  and  played  to 
heavy  business  in  spite  of  former  showings 
of  that  film  in  other  Boston  theatres. 

Other  films  reporting  good  business  dur- 
ing the  week  are  "Love  Me  and  the  World 
Is  Mine"  at  the  Scollay  Square  Olympia. 
"The  Secret  Hour"  at  the  University,  "The 
Dove"  at  the  Lancaster.  "Chicago  After 
Midnight"  at  the  Washington  Street  Olym- 
pia, "The  Noose"  at  the  Capitol  and  Exeter 
theatres,  "Finders  Keepers"  at  the  Keith- 
Albce  Boston,  and  "The  Secret  Hour"  at 
the  Fenway. 

Buffalo 

ALTHOUGH  it  was  Holy  Week,  box  of- 
fice receipts  at  Buffalo  theatres  were 
decidedly  pleasing  last  week.  Kxceedingly 
favorable  weather  and  excellent  bills  served 
to  draw  the  public.  "King  of  Kings,"  in  its 
final  week  of  a  two-weeks'  return  engage- 
ment, attracted  normal  audiences,  although 
attendance  fell  off  some  toward  the  end  of 
the  week.  "Sorrell  and  Son,"  at  the  Buf- 
falo, with  "Roman  Nights"  as  the  stage 
presentation,  packed  them  in  steadily  all 
week  long,  except  for  some  lightly-attended 
matinee  performances.  The  Hippodrome 
lured  the  customers  in  in  usual  numbers 
with  "Love  and  Learn"  and  a  Keith-Albee 
vaudeville  program.  "Good  Time  Charley." 
the  film  feature  at  the  Great  Lakes,  showed 
strong  pulling  power,  especially  toward  the 
end  of  the  week.  The  Florentine  Choir, 
with  .35  voices,  was  the  stage  feature.  "The 
Circus"  played  a  return  engagement,  this 
time  at  the  Lafayette,  and  proved  the  usual 
magnet,  those  who  failed  to  see  him  in  this 
picture  recently  at  the  Buffalo,  (locking  to 
the  Lafayette,  where  the  stage  bill  was 
headed  by  Harp  Ensemble.  "Under  the 
Black  Eagle,"  and  Nat  C.  Haines  headlin- 
ing the  vaudeville  program  in  "Hello. 
Mama,"  proved  a  happy  combination  at 
Loew's  State.  Neighborhood  houses  also 
had  a  fairly  good  week,  nearly  all  of  them 
presenting  strong  bills. 


1208 


Motion    Picture  News 


Cleveland 

LOCAL  theatres  last  week  experienced  the 
annual  Holy  Week  slump.  While  busi- 
ness fell  off  at  almost  all  the  houses,  it  did 
not  go  below  the  usual  low  record  for  this 
period  of  other  years.  Keith's  Palace 
seemed  to  have  survived  with  the  least 
■■cars,  due,  probably,  more  to  the  elaborate 
style  show  staged  with  the  co-operation  of 
one  of  the  leading  department  stores  than 
to  the  feature,  "The  Sharp  Shooters,"  a 
good  program  picture. 

The  Stillman  maintained  a  satisfactory 
average,  bringing  a  four  weeks'  engagement 
of  "The  Gaucho"  to  a  close. 

"Rose  Marie"  drew  just  moderately  well 
at  the  Allen,  where  the  picture  was  offered 
with  song  accompaniments  from  the  play. 
Pola  Negri  on  the  screen  in  "The  Secret 
Hour"  divided  whatever  honors  there  were 
to  be  divided,  at  the  State,  with  James  J. 
Corbett,  as  the  headline  vaudeville  attrac- 
tion. The  Park  and  Cameo  played  a  simul- 
taneous first  run  engagement  last  week  of 
"The  Devil's  Skipper"  to  pretty  good  busi- 
ness, considering  the  general  average  run 
of  business  at  all  the  theatres. 

Reade's  Hippodrome  managed  to  pull  out 
some  nice  profits  with  "Chicago,"  a  picture 
which  played  the  Palace  a  few  weeks  ago 
to  tremendous  business.  "Come  to  My 
House,"  a  drama  of  life  in  a  big  city,  did 
only  fairly  well  at  Keith's  East  105th  Street 
theatre.  The  Oriental,  which  recently  ad- 
opted a  new  policy  of  showing  specials, 
opened  that  policy  with  "Husbands  or 
Lovers,"  a  German-made  production  featur- 
ing Emil  Jannings.  The  results  were  en- 
couraging, and  the  policy  will  be  continued. 

Neighborhood  houses  took  their  medicine 
gracefully,  expecting  just  what  they  got — 
a  poor  week. 

Kansas  City 

A STRONG  lineup  of  pictures  and  cooler 
weather  had  beneficial  effects  upon  the 
box  offices  of  first  run  theatres  in  Kansas 
City  this  week.  Richard  Dix,  in  "Sporting 
Goods,"  at  Loew's  Midland,  played  to  good 
crowds  throughout  the  week,  as  did  "Bring- 
ing Up  Father,"  at  the  Newman 

At  the  Mainstreet,  Leatrice  Joy,  in  "The 
Blue  Danube,"  played  to  a  fair  week's  at- 
tendance, while  the  Pantages  did  a  big 
business  on  "Dressed  to  Kill."  Marie  Pre- 
vost,  in  "The  Night  Bride,"  at  the  Globe, 
also  held  up  well  during  a  week's  engage- 
ment. 

Nothing  out  of  the  ordinary  routine 
newspaper  advertising  and  lobby  displays 
was  attempted  by  any  of  the  theatres,  with 
the  exception  of  a  bit  more  lobby  display 
at  the  Liberty  on  "Bringing  Up  Father,"  a 
few  more  cut-outs  being  used. 

San  Francisco 

BOTH  good  and  poor  business  conditions 
were  reported  by  the  first-run  motion 
picture  theatres  in  this  city.  One  reason 
for  the  poor  business  being  laid  to  weather 
conditions,  as  exceptional  rain  and  wind 
storms  were  witnessed  for  four  days.  The 
end  of  the  week  was  better  than  the  early 
part. 

"The  Jazz  Singer,"  held  over  for  a  seventh 
week  showing  at  the  Embassy  Theatre,  again 
crowded  that  theatre.  It  was  estimated  that 
almost  200,000  attended  this  Vitaphone  house 
in  that  time.  A  record  has  been  set  by  this 
picture  in  San  Francisco,  and  it  will  be  held 
over  an  eighth  week. 

Another  picture  that  went  over  big  last 
week  was  Marion  Davies  in  "The  Patsy," 
shown  at  Loew's  Warfield  Theatre,  together 
with  the  Rube  Wolf  production.  Weather 
condition  kept  none  from  visiting  this  house 
in  the  evenings  or  afternoons.  Norma  Tal- 
madge  in  "The  Dove,"  together  with  the 


Publix  Stage  Revues,  well  filled  that  the- 
atre. 

"The  Enemy,"  shown  at  the  California 
Theatre,  while  proving  fairly  popular  with 
some  war  veterans,  was  not  popular  with 
the  people  as  a  whole,  as  very  few,  compara- 
tively, went  to  see  this  picture  the  first 
week.  War  pictures  are  not,  generally, 
popular  here. 

"Partners  in  Crime,"  shown  at  the  St. 
Francis  Theatre,  while  considered  a  fairly 
good  feature  comedy,  was  not  good  enough, 
it  seemed,  to  induce  the  man  or  woman  to 
leave  his  home  on  a  stormy  night. 

The  Golden  Gate  Theatre  more  than 
crowded  its  doors  with  the  Sixth  Anniver- 
sary Program  shown  with  the  feature  com- 
edy, "Stand  and  Deliver,"  and  special  vaude- 
ville acts.  The  Union  Square  reported  fair 
business  with  "Tongues  of  Scandal,"  "Man 
of  Letters"  and  vaudeville  acts. 

Manager  Jack  Ley  reported  big  business 
in  the  residential  theatre,  The  Alexandria, 
where  "Old  San  Francisco"  was  shown,  and 
Rill  Crosby  reported  big  business  in  his 
residential  house,  The  Coliseum  Theatre, 
where  "The  Broncho  Buster"  and  the  spe- 
cial stage  attractions  were  shown. 

Harrisburg 

A GOOD  variety  of  attractions  in  the 
downtown  houses  brought  quite  satis- 
factory business  to  the  Harrisburg  theatres 
in  the  week  preceding  Faster.  At  Loew's 
Regent  there  was  a  bill  featured  by  "The 
Latest  from  Paris,"  which  pleased  the  pat- 
rons immensely.  Added  to  this  in  the  same 
program  was  the  film,  "40,000  Miles  with 
Lindbergh,"  which,  being  well  advertised 
in  the  newspapers,  boosted  the  crowds. 

Wallace  Beery  and  Raymond  Hatton  ap- 
peared on  the  Victoria  screen  in  "Partners 
in  Crime,"  and  made  a  distinct  hit.  Harris- 
burg patrons  declared  this  film  is  one  of 
the  funniest  made  by  this  pair,  and  the 
crowds  were  big  throughout  the  week.  Tom 
Mix,  in  "The  Arizona  Wildcat,"  was  the  fea- 
ture at  the  Colonial,  where  the  crowds  were 
not  quite  up  to  par,  although  those  who  saw 
the  film  liked  it. 

At  the  State  the  picture  feature  the  last 
half  of  the  week  was  "The  Girl  from  Chi- 
cago." The  Broad  Street  did  good  business 
with  a  double  bill  consisting  of  "Your  Wife 
and  Mine"  and  "The  Son  of  a  Gun."  The 
Russell  also  offered  a  double  feature  witli 
considerable  success.  It  was  "White  Peb- 
bles." with  Wally  Wales,  and  "Stolen  Pleas- 
ures," with  Helene  Chadwick. 

Ottawa 

THEATRES  of  Ottawa.  Ontario,  did  hit 
a  slump  during  Holy  Week.  There  was 
no  attempt  on  the  part  of  Ottawa  exhibitors 
to  lay  down  in  the  matter  of  picture  quality 
and  patronage  was  fairly  good  during  the 
first  few  days  of  the  week.  The  outstanding 
film  was  "Beau  Sabreur,"  at  the  Regent 
theatre,  which  was  well  liked  despite  re- 
moval of  the  dancing  scenes  by  the  censors. 

"The  Leopard  Lady,"  at  B.  F.  Keith's,  had 
the  fans  talking. 

Ottawa  fans  saw  "The  Last  Laugh"  at 
last  at  the  Imperial  theatre.  It  opened  to 
tremendous  business  on  the  Saturday  be- 
fore Holy  Week.  Later  in  the  week  a  new 
print  with  sub-titles  was  substituted  for  the 
wordless  print,  but,  judging  by  comment, 
nothing  was  gained  by  the  change.  The 
picture  had  been  banned  in  Ontario  for 
three  years  because  of  its  German  origin. 

"Sailors'  Wives,"  at  the  Centre  theatre, 
was  popular  among  the  sheiks  and  shebas. 
At  the  Columbia  theatre,  the  regular  pat- 
rons, which  include  many  juveniles,  were 
delighted  with  "Red  Hot  Leather,"  a  typical 
Jack  Hoxie  feature.  There  was  also  plenty 
of  excitement  at  the  Rex  theatre  for  "The 
Riding  Rascal." 


Seattle 

FOR  the  fourth  consecutive  week  since  its 
opening,  the  Publix  Seattle  theatre 
topped  all  other  houses  in  this  city  last 
week,  piling  up  a  large  gross,  against  av- 
erage or  below  average  business  for  the 
other  houses. 

"Red  Hair"  was  the  screen  attraction  at 
the  Seattle,  and  Clara  Bow  again  demon- 
strated that  she  Was  probably  the  best 
drawing  individual  star  in  films  that  hits 
this  city.  Gross  for  the  week  around 
$20,000.  " 

The  Fifth  Avenue  theatre  had  a  week 
that  was  quite  a  bit  better  than  average — 
"Chicago"  was  the  attraction.  The  film  was 
widely  heralded,  but  was  not  especially  well 
liked  by  most  patrons.  Fanchon-Marco's 
"Circus  Days  Idea"  on  the  stage  was  not 
particularly  good. 

"Wild  Geese"  at  the  Blue  Mouse  theatre 
was  one  of  the  week's  surprise  attractions, 
pulling  very  good  business  and  getting  unus- 
ually good  audience  and  newspaper  com- 
ment, despite  its  heavy  theme.  The  film  did 
a  very  good  weeks  gross,  aided  by  a  group 
of  Vitaphone  acts  that  were  not  exceptional 
in  entertainment  value.  Business  slightly 
above  average. 

"Ramona"  was  the  attraction  at  the 
United  Artists  theatre,  where  business  was 
below  normal.  "Soup  to  Nuts,"  as  the 
comedy  attraction,  took  the  house  by  storm. 
A  week  below  average,  and  the  film  was 
taken  off. 

At  the  Columbia,,  "Love  Me  and  the 
World  Is  Mine"  was  the  film  feature.  It 
had  a  fine  cast  and  director,  but  failed  to 
click.  Earl  Gray  and  His  Orchestra  were 
featured  on  the  stage.  The  double  bill  at- 
tracted just  the  average  business. 

"Come  to  My  House,"  at  Pantages,  was 
considered  a  good  program  attraction  that 
played  to  fairly  good  houses,  and  "The 
Shield  of  Honor,"  at  the  Orpheum  was 
fairly  well  received,  but  had  no  particular 
box  office  appeal.  Business  at  the  Orpheum 
is  still  below  normal,  despite  the  new  re- 
duced prices  and  grind  policy. 

"Outcast  Souls,"  at  the  Embassy,  and 
"Border  Cavalier,"  at  the  Winter  Garden, 
were  program  attractions.  Neighborhood 
business  is  still  off,  with  the  exception  of 
the  Egyptian,  which  still  does  big  business 
with  its  new  Vitaphone  and  Movietone  in- 
stallations. 

Tarn  pa 

HOLY  Week  cut  into  the  box  office  tak- 
ings this  week  and  business  shows  up 
"off"  in  all  houses,  with  the  possible  excep- 
tion of  the  Victory,  which  led  the  field  in 
receipts,  and  was  the  only  house  t"  report 
business  up  to  the  average.  The  attraction 
that  brought  the  business  for  the  Victory 
was  "Tenderloin"  and  four  extra  good  Vita- 
phone presentations.  Manager  Peck  had 
so  many  requests  from  people  who  refrain 
from  amusements  this  week  to  hold  this 
show  over  that  he  has  arranged  to  keep  the 
entire  program  for  a  second  week's  run. 

The  Tampa,  for  the  first  time  since  it 
opened,  featured  the  stage  presentation 
above  the  screen  for  the  first  half  of  the 
week.  The  stage  attraction  was  '"Florida," 
with  a  local  girl  featured.  The  screen  at- 
traction was  "A  Girl  in  Every  Port."  The 
show  opened  Sunday  to  very  good  business, 
but  the  following  three  days  were  just  fair. 
"The  Smart  Set"  was  the  feature  of  the  last 
half,  and  it  did  fairly  good. 

The  Strand  had  two  pretty  good  days  with 
"The  Flying  Romeos,"  but  "Freckles."  used 
the  next  three,  failed  to  draw,  or  did  "Wo- 
man Wise"  start  anything  the  last  two. 

The  Franklin  also  had  an  under  average 
week.  "The  Chaser"  and  "The  Devil's  Skip- 
per" were  the  first  run  attractions  used,  and 
"Old  Ironsides"  was  brought  back  for  a 
second  showing. 


April  11 


19  28 


1209 


Cincinnati 

BUSINESS  in  the  downtown  houses  wenl 
considerably  above  the  average  last 
week.  As  all  the  more  prominent  house  s  in 
the  business  section  are  under  control  of 
the  Keith-Albee-Libs<  >n- 1  [arris-Heidingsfeld 
interests,  and  the  takings,  therefore,  all  re- 
verting to  the  same  place,  the  average  is  usu- 
ally satisfactory  in  any  case  where  one  or 
more  of  the  houses  should  happen  to  ex- 
perience a  slump  during  any  particular 
peril  id. 

"The  Jazz  Singer,"  with  Vitaphone  at  the 
Capitol,  drew  as  heavily  in  its  second  week 
as  it  did  during  the  first  week's  run.  The 

picture  is  being  held  over  for  a  third  and 
what  is  said  to  be  the  final  week. 

"The  Legion  of  the  Condemned"  at  Keith's 
also  enjoyed  a  very  good  week,  and  will  be 
held  over  for  another  seven  days. 

The  Albee  displayed  "Silk  Legs,"  together 
with  the  Pavley-Oukrainsky  Ballet  as  the 
stage  attraction,  and  piled  up  a  nice  gross 
for  the  week.  "Chauve  Souris"  was  pre- 
sented at  one  of  the  legitimate  houses  at  the 
same  time,  and  whether  the  Albee  booking 
was  intentional  or  accidental,  the  house 
cashed  in  to  a  considerable  extent  on  the 
Russian  spectacle,  which  was  plaving  in  the 
city. 

The  Lyric,  in  the  final  week  of  "The 
Enemy,"  did  a  satisfactory  volume,  both  for 
the  last  week,  as  well  as  the  entire  engage- 
ment. "The  Whip  Woman,"  at  the  Walnut 
drew  fairly  well,  while  the  Strand,  with 
"Something  Always  Happens,"  had  quite  a 
satisfactory  week. 

The  Family,  playing  split  week  with  "Why 
Sailors  Go  Wrong,"  first  half  and  "Nameless 
Men  last  half,  did  an  average  business  witli 
both  films. 

Des  Moines 

"l)OSE    MARIE"    played    at    the  Des 

11  Monies  theatre  here  for  a  very  nice 
week's  business.  Tt  was  shown  with  "Forty 
Thousand  Miles  with  Lindbergh."  and  this 
also  was  a  line  drawing  card.  At  the  Capi- 
tal theatre,  "The  Showdown"  was  the  fea- 
ture, and  this  picture  was  given  a  good 
hand.  I  he  stage  show  was  "Night  Life" 
which  had  several  good  hits  in  it  and  was 
a  rollicking  collection  of  fun.  At  the  Strand 
theatre,  playing  for  the  half  week,  "The 
Patsy"  did  business  out  of  the  ordinary.  It 
was  exceptionally  well  liked.  "The  Circus 
Rookies"  finished  out  the  week  and  did 
nicely. 

The  vacation  at  school  offset  the  Holy 
W  eek  slump  at  the  theatres  in  Des  Moines 
hut  exhibitors  over  the  state  have  been  mak- 
ing bitter  complaint  of  the  run  of  trade  at 
this  season. 

Minneapolis 

V^7ITH  the  exception  of  the  new  Minne- 
»  *  sota  Theatre,  which  did  another  tre- 
mendous business  the  second  week  of  its 
existence,  Minneapolis  exhibitors  didn't  have 
a  great  deal  to  be  thankful  for  during  Holy 
Week.  I  he  Minnesota  was  still  stealing  the 
crowds  away  from  all  the  theatres,  the  Chi- 
cago Grand  Opera  Company  came  into  town 
to  play  to  some  30,000  persons  in  the  new 
auditorium,  and  one  evening  was  spoiled  for 
the  movie  theatres  by  an  unseasonable  snow- 
storm which  assumed  the  proportions  of  a 
blizzard  at  times.  The  combination  of  all 
these  circumstances  made  Holy  Week  just 
a  bit  drabber  than  usual.'  theatrically 
speaking. 

Greta  Garbo  in  "The  Divine  Woman,"  was 
at  the  Minnesota,  while  the  Publix'  unit, 
"Blue  Plate,"  staged  by  John  Murray  Ander- 
son, was  the  stage  attraction.  The  theatre 
did  a  whale  of  a  business,  although  it  is  only 
iair  to  say  that  the  newness  of  the  theatre, 
rather  than  the  picture  attraction,  was  re- 


sponsible for  the  crowds.  Al  Jolson  in  "The 
Jazz  Singer"  came  back  to  the  State  for  a 
repeat  engagement,  but  did  a  very  mediocre 
business.  This  was  the  first  time  in  eight 
years  that  the  Stale  had  ever  played  a  repeat 
engagement.  Two  months  ago  "The  ja^z 
Singer"  broke  all  house  attendance  records 
at  the  State,  but  last  week  it  just  couldn't 
get  going. 

The  Strand  showed  the  mystery  picture, 
"The  Chinese  Parrot,"  and  the  Garrick 
showed  "The  Blue  Danube,"  but  neither  pic- 
ture was  big  enough  to  overcome  the  odds  of 
the  week.  "Under  the  Tonto  Rim"  was  at 
the  Lyric,  and  Pantages  bolstered  its  vaude- 
ville program  with  "Topsy  and  Eva,"  star- 
ring the  Duncan  Sisters.  The  Hennepin- 
Orpheum's  picture  was  "Chicago  After  Mid- 
night." It  is  no  secret  that  the  new  Min- 
nesota has  affected  the  attendance  at  both 
these  vaudeville  houses  rather  badly,  al- 
though probably  only  temporarily. 

Some  of  the  neighborhood  houses  reported 
good  business.  The  Lagoon,  for  example, 
made  a  fine  showing  with  "Seventh  Heaven," 
and  so  did  the  Loring.  ( )ther  neighb<  >rhl  iod 
attractions  included  such  pictures  as  "Garden 
of  Allah,"  "Sadie  Thompson,"  and  "Gentle- 
men Prefer  Blondes." 

Milwaukee 

MILWAUKEE  theatres  have  just  fin- 
ished a  record  week — a  record  for  the 
season's  slowest  business.  The  close  of  the 
Lenten  season  was  one  reason  and  the  incle- 
ment weather  was  another.  "The  Gaucho" 
at  the  Garden  started  fairly  well,  but  busi- 
ness dropped  off  appreciably  at  the  end  of 
the  week.  The  picture  is  being  held  over  for 
another  week.  The  Wisconsin  offered  "The 
Heart  of  a  Follies  Girl"  to  very  slim  houses. 
"Finders  Keepers"  failed  to  stimulate  any 
unusual  business  at  the  Alhambra.  "Quality 
Street'  'was  accorded  fair  patronage  at  the 
Merrill.  "Tillie's  Puntcured  Romance" 
brought  rather  meager  patronage  to  the 
Strand.  "Stand  and  Deliver"  was  the  photo- 
play feature  at  the  Orpheum  where  business 
was  also  very  quiet. 

Neighborhood  theatres  found  things  rather 
dull  throughout  the  entire  week.  The  Co- 
lonial offered  "Surrender,"  and  business  was 
fair.  "The  Cohens  and  the  Kellys  in 
Paris"  brought  moderate  patronage  to  the 
Venetian.  "Helen  of  Troy"  was  rather  popu- 
lar at  the  Oriental.  "The  Divine  Woman" 
at  the  Garfield,  Uptown,  Tower  and  Mod- 
ieska  found  business  dull.  The  National  and 
Milwaukee  theatres  did  moderately  well 
with  "The  Student  Prince." 

Dallas 

RECEIPTS  at  the  Dallas  theatres  for  the 
past    week    were    only    fair    and  the 
weather  received  most  of  the  blame. 

At  the  Majestic.  "Ladies  Must  Dress" 
brought  a  fair  gross  for  the  week,  but  failed 
to  get  the  average  Majestic  crowds.  "The 
Smart  Set,"  at  the  Melba.  did  not  get  the 
good  opening  "West  Point"  enjoyed,  but 
business  built  up  and  receipts  for  the  week 
were  good.  "40.000  Miles  with  Lindbergh" 
was  included  in  the  program  and  was  re- 
sponsible for  a  nice  share  of  the  business, 
due  to  the  good  publicity  behind  it. 

At  the  Palace,  "Rose  Marie"  opened  slow, 
but  after  the  first  three  days  of  fair  business 
they  were  packed  for  the  rest  of  the  week. 
The  presentation  offered  was  a  P>ody  Beau- 
tiful Revue,  composed  of  16  local  girls,  and 
was  well  received. 

"On  Your  Toes"  failed  to  get  the  business 
for  the  Capitol,  and  gross  for  the  week  was 
low.  "The  City  Gone  Wild"  and  "Burning 
Daylight"  proved  to  be  good  box  office  at- 
tractions for  the  Old  Mill,  and  business  was 
above  average  for  the  week. 

"The  Gaucho"  and  "Gentlemen  Prefer 
Blondes"  brought  the  Arcadia  another  good 
week,  with  Fairbanks  getting  most  of  the 
business. 


Baltimore 

BUSINESS  for  Holy  Week  in  the  Monu- 
mental City,  beginning  April  2,  went  to 
a  very  low  ebb,  with  only  Loew's  Century 
doing  what  might  be  called  a  very  good 
business  for  that  week  with  Norma  Shearer's 
latest  starring  vehicle,  "The  Latest  From 
Paris,"  and  a  stage  presentation  act  entitled 
Sec-Saw,  with  Ted  Claire  and  other  head- 
liners. 

As  a  special  Holy  Week  attraction  "The 
White  Sister,"  starring  Lillian  Gish.  was 
shown  in  its  reissued  form  at  Loew's  Valen- 
cia, and  on  the  same  program  was  "40,000 
Miles  With  Lindbergh."  Business  through- 
out the  week  was  fairly  good. 

A  surprise  greeted  the  management  of  the 
Little  Theatre,  operated  by  the  Motion  Pic- 
ture Guild,  Inc.,  for  "Light  of  Asia,"  the 
production  made  in  Fast  India  under  the  di- 
rection of  Himansu  Rai,  went  over  good 
throughout  the  week.  It  was  decided  to 
hold  the  picture  for  another  week. 

"Across  the  Atlantic,"  starring  Monte 
Blue  with  Edna  Murphy,  went  across  good 
at  Warner's  Metropolitan  during  the  first 
three  days,  but  proved  only  fair  during  the 
latter  three  days. 

At  the  Keith-Albee  New  Garden  Theatre, 
"A  High  School  Hero,"  featuring  Sally 
Phipps,  with  high-class  Keith-Albee  acts, 
went  over  fairly  well. 

Business  was  considered  poor  at  all  the 
other  first-run  houses,  including  Keith's 
Hippodrome,  with  "Almost  Human,"  featur- 
ing Vera  Reynolds,  and  Keith-Albee  family 
time  vaudeville:  at  the  New  Theatre,  with 
"Blue  Danube,"  featuring  Leatrice  Joy, 
Joseph  Schildkraut  and  Nils  Asther,  and  a 
vaudeville  act ;  at  the  Palace,  where  "The 
Rose  of  Kildare,"  featuring  Pal  O'Malley, 
was  shown  with  burlesque ;at  the  Stanley, 
where  "Finders  Keepers,"  -tarring  Laura 
La  Plante,  was  shown  on  the  same  bill  with 
a  presentation  act  called  liroadway  Revels, 
with  Boyd  Senter,  and  at  the  Rivoli,  where 
"The  Texas  Steer,"  starring  Will  Rogers, 
was  on  the  bill. 

Salt  Lake  City 

THEATRE  reports  of  the  down  town 
houses  are  slightly  above  the  average 
this  week  at  several  of  the  houses.  The 
weather  turned  suddenly  cold  for  a  few  days, 
encouraging  inside  entertainment,  and  some 
special  productions  also  proved  to  be  good. 

"Burning  Daylight"  played  to  capacity 
houses  at  the  Capitol  theatre,  in  conjunction 
with  the  special  stage  attraction  featuring 
"Fight  Famous  Victor  Artists." 

"The  Crowd"  was  personally  endorsed  by 
Manager  Grant  Pemberton.  of  the  Pantages 
theatre,  during  the  forerunning  week  on  the 
screen,  as  being  a  picture  of  unusual  enter- 
tainment value  and  has  drawn  big  crowds 
all  week  to  this  house,  which  also  offers  a 
vaudeville  program. 

Charlie  Chaplin,  in  "The  Circus,"  is  hav- 
ing an  extended  run  at  the  Paramount  Em- 
press and  the  house  has  been  packed  to 
overllowing  during  the  matinee  perform- 
ances. 

Will  R  ogers,  in  "A  Texas  Steer,"  did  an 
average  good  business  at  the  Victory  the- 
atre, according  to  reports,  as  did  Reginald 
De  nuy,  in  "On  Your  Toes,"  at  the  Ameri- 
can. 

"Skyscraper"  proved  to  be  very  success- 
ful, according  to  reports  from  the  Gem  the- 
atre this  week,  capacity  houses  being  the 
rule.  The  second  showing  of  "Sorrell  and 
Son"  drew  good  business  i"  tin  Rialto,  it  is 
reported. 

The  Mission  Neighborhood  house  offered 
"Man.  Woman  and  Sin"  the  fore  part  of  the 
week  with  a  good  share  of  success.  Mary 
Pickford,  in  "My  Best  Girl,"  was  a  very 
satisfactory  drawing  card  at  the  Towers, 
being  shown  as  a  third  run,  and  "What 
Price  Glory"  filled  the  house  generally  at 
the  Forum  as  a  third  run. 


1210 


M  o  t  i  o  n    Picture  News 


Albany 

THE  combination  of  Holy  Week  and  mid- 
summer weather  proved  too  great  an 
obstacle  for  the  majority  of  motion  picture 
theatres  in  Albany  to  surmount  during  the 
past  week.  In  all  probability  the  week  will 
be  known  as  the  worst  week  from  the  box 
office  standpoint,  during  the  entire  year. 
The  weather  was  of  the  sort  that  reminded 
one  of  June  or  July,  rather  than  April, 
hringing  out  the  automobiles  by  the  thou- 
sands, and  leaving  the  theatres  stranded 
for  business.  At  the  Mark  Strand,  "The 
Jazz  Singer,"  playing  a  return  engagement, 
did  not  do  any  business  to  brag  about.  The 
same  might  be  said  of  the  Leland,  in  Al- 
bany, running  "The  Tragedy  of  Youth." 
The  Clinton  Square  theatre  in  Albany  fared 
no  better  with  its  first  run  double  features 
consisting  of  "The  Tired  Business  Man" 
and  "The  Haunted  Ship."  The  Mark  Ritz 
in  Albany  did  fairly  well  with  "Chicago 
after  Midnight,"  and  this  picture  would  have 
probably  packed  the  house  any  other  week. 
Harmanus  Bleecker  Hall,  which  has  been 
playing  to  capacity  audiences  with  a  combi- 
nation of  pictures  and  vaudeville,  also  felt 
the  effects  of  the  weather  and  the  closing 
week  of  the  Lenten  season.  The-  neighbor- 
hood houses  in  Albany  reported  business  as 
being  bad  during  the  week.  In  the  neigh- 
boring city  of  Troy  there  was  little  business 
done  by  the  motion  picture  theatre  either 
in  the  business  center  of  the  city  or  among 
the  neighborhood  houses.  The  Lincoln  used 
"Nameless  Men"  to  poor  business,  while 
"Two  Arabian  Knights"  played  to  mediocre 
business  at  the  Troy  theatre. 

Atlanta 

ATLANTA  theatre  box-offices  this  week 
waved  a  banner  flag  on  the  whole.  The 
Capitol,  with  "Thanks  for  the  Buggy  Ride," 
plus  a  good  vaudeville  bill,  drew  crowded 
houses  throughout  the  week.  Next  door,  'it 
Keith's  Georgia,  "Something  Always  Hap- 
pens" filled  the  seats  easily  every  day. 

Down  the  street,  at  the  Howard,  "The 
Garden  of  Eden"  drew  praise  and  a  teem- 
ing coffer,  and  Loew's  Grand,  with  "Quality 
Street,"  did  not  suffer,  although  business 
was  on  the  slump. 

The  Rialto,  showing  "So  This  Is  Love," 
held  the  scales  about  even  with  preceding 
weeks.  "If  I  Were  Single,"  following  "The 
Jazz  Singer"  at  the  Metropolitan,  ran  stead- 
ily good  throughout.  Three  short  numbers, 
"The  Lash"  particularly,  drew  loud  hands. 

The  Tudor  had  fair  business  from  "Desert 
Dust,"  "Captain's  Courage,"  and  "Splitting 
the  Breeze,"  while  the  New  Alamo  played 
to  good  houses  with  a  second  run  bill  for 
the  week. 

Baltimore 

(Week  of  March  26) 

TWO  first-run  theatres  here  did  excep- 
tionally well  during  the  week  begin- 
ning Monday,  March  26,  despite  the  Lenten 
season,  "The  Night  of  Mystery,"  starring 
Adolphe  Menjou,  going  over  strong  at  the 
Stanley  with  a  stage  presentation,  headed 
by  Boyd  Senter,  including  the  six  Brown 
Brothers  and  other  attractions. 

At  Loew's  Valencia  Emil  Jannings  con- 
tinued to  pull  them  in  strong  with  "The 
Last  Command"  during  the  second  week  of 
its  engagement  there.  Business  at  that 
house  was  considered  excellent  and  this  was 
thought  due  in  part  to  the  advertisements 
which  were  placed  in  every  foreign  news- 
paper in  Baltimore. 

At  Keith's  Hippodrome  "Wallflowers," 
featuring  Jean  Arthur  and  Hugh  Trevor, 
went  over  good  with  five  acts  of  Keith-Al- 
bee  family  time  vaudeville  on  the  same  bill. 

Business  at  Warners'  Metropolitan,  with 
"The  Fortune  Hunter,"  starring  Syd  Chap- 


lin, with  Vitaphone  musical  accompaniment, 
proved  a  fairly  good  drawing  card  there  with 
other  Vitaphone  attractions  also. 

Bebe  Daniels'  latest  starring  vehicle 
"Feel  My  Pulse"  proved  only  a  fairly  good 
business  getter  at  Loew's  Century  with  a 
stage  presentation  called  Broadway  Blues 
with  Ted  Claire  as  master  of  ceremonies. 

Fairly  good  business  was  done  by  "Streets 
of  Shanghai"  at  the  Keith-Albee  New  Gar- 
den with  Sessue  Hayakawa  on  the  same  bill 
with  other  Keith-Albee  high  class  acts. 

The  Neuman  production  "Power  of  Dark- 
ness" held  forth  at  the  Little  theatre,  op- 
erated by  the  Motion  Picture  Guild,  Inc., 
and  business  started  off  fair  but  wound  up 
very  good  during  the  latter  part  of  the  week. 
The  good  patronage  during  the  last  part  of 
the  week  was  attributed  to  a  splendid  re- 
view given  in  the  Evening  Sun  by  Q.  E.  D. 

"The  Devil's  Skipper,  with  Belle  Bennett, 
proved  only  a  fair  drawing  card  at  the  Riv- 
oli  with  the  program  including  Maryland 
Revels  on  the  stage  with  Willy  Smith  and 
his  jazz  instrumentalists  and  other  feature 
artists. 

"Pajamas,"  starring  Olive  Borden,  went 
over  good  at  the  New  theatre  with  a  stage 
presentation  and  at  the  Palace  where  bur- 
lesque is  given  in  addition  to  pictures,  "A 
Blonde  for  a  Night,"  starring  Marie  Prevost, 
proved  a  fairly  good  attraction  there. 


News  Reel  Resume 


Paramount  News  No.  73:  Rockefeller,  Sr., 
on  Florida  golf  links;  workmen  dressing  up 
the  ferris  wheel  at  Coney  Island;  snapshots 
of  Chauncey  M.  Depew;  new  invention 
which  enables  tennis  player  to  practice  up 
on  his  strokes;  Capt'n  Wilkins  ready  for 
his  polar  flight;  youthful  candidates  for 
the  Fascisti  ranks;  the  navy  trying  out  new 
planes;  animal  tamer's  children  in  Los  An- 
geles; the  world's  roughest  ride — the  grand 
national  steeplechase  in  England;  Cam- 
bridge crew  defeating  Oxford. 

No.  74:  Harry  F.  Sinclair  on  trial  in 
Teapot  Dome  case;  children  crowding  the 
White  House  lawn  for  Easter  egg  roll ; 
Moors  end  month  of  fasting;  Thomas  Edi- 
son; Easter  morning  services  in  Washing- 
ton hospital;  boy  scouts  visiting  New  York 
zoo;  gnns  on  California  coast  proving  their 
defensive  qualities;  the  oldest  garden  in  the 
U.  S.  located  in  Charleston;  Byrd's  South 
Pole  plane  ready;  Easter  fashion  parade  in 
Atlantic  City;  army  tank  corps  in  ma- 
neuvers. 

Pathe  News  No.  31 :  The  rough  and  ready 
course  of  the  grand  national  steeplechase 
in  England;  Cambridge  defeating  Oxford; 
Chauncey  M.  Depew;  a  kiddies'  circus;  air- 
plane wreck  in  which  American  fliers  were 
killed  while  nearing  Mexico  City;  marathon 
runners  reach  Texas  line;  the  "Big  Ten" 
begin  football  practice. 

No.  32:  Lindbergh  testing  his  new  plane; 
French  race  across  country  on  skates ;  a 
bungalow  high  up  on  a  tree;  a  rummage 
sale  in  Paris;  Easter  finery  display  in  At- 
lantic City,  Washington,  D.  C,  and  New 
York;  Byrd's  plane  tested  in  Canadian 
wilds. 

International  News,  Vol.  10,  No.  28: 
Annual  Fairbanks  dog  Derby  in  Alaska; 
150,000  recruits  mass  in  rain  for  Musso- 
lini; Chauncey  M.  Depew;  Sec'y  Mellon 
sailing  for  Europe;  Rockefeller,  Sr.;  Arthur 
Vandenber.t,  new  U.  S.  Senator;  girl  ath- 


letes in  Olympic  tryouts;  kindergarten  tots 
lighting  disease  by  drinking  milk;  Mrs. 
Lottie  M.  Schommell  making  swimming  en- 
durance record  recently  surpassed;  basket- 
ball stars  competing  for  national  champion- 
ship; a  shipment  of  1,100  monkeys;  spills 
in  the  grand  national  steeplechase  in  Eng- 
land. 

No.  29:  Lindy  and  his  new  plane;  earth- 
quake devastates  Italian  town;  salmon  fish- 
erman sailing  for  Alaska  fishing  banks; 
cherry  blossoms  announce  spring's  arrival 
in  Washington;  tests  freak  auto  for  try  at 
new  speed  mark;  new-recruited  troops  sail 
for  Panama;  colored  folk  baptizing  in  the 
Mississippi;  gay  Easter  style  parade  in  New 
York;  goats  shorn  of  their  wool;  Cadets' 
opening  review  at  West  Point. 

Kinograms  No.  5385 :  Windjammers  off 
on  sea  race;  Chauncey  M.  Depew;  cadets 
from  England  visit  French  academy  at 
Saint  Cyr;  spring  beer  demonstrations  in 
Germany;  LaCoste's  new  tennis  practicing 
machine;  the  grand  national,  classic  steeple- 
chase. 

No.  5386:  Cambridge  crew  defeating  Ox- 
ford; Easter  parade  in  New  York;  the  same 
in  Atlantic  City;  the  egg  rolling  at  the 
White  House;  negroes  baptized  on  Easter 
morning  in  the  Mississippi;  two  salvation 
army  workers  and  their  11  children;  Lindy 
flies  new  plane  for  the  first  time. 

M-G-M  News,  Vol.  1,  No.  68:  Recruits 
join  the  Fascisti  army;  General  Pershing; 
Chauncey  M.  Depew;  woman  who  swam  32 
hours;  John  D.,  Sr.,  as  he  leaves  "Dixie"; 
lions  roar  as  jazz  band  plays;  Wilkins  hops 
off  on  first  lap  of  Polar  flight;  England's 
great  steeplechase. 

No.  69 :  Easter  pageants  and  fashion  dis- 
plays; throngs  follow  the  "way  of  the 
cross"  in  the  Roman  Coliseum;  windjam- 
mers start  for  Alaskan  fishing  grounds ; 
dogs  do  police  duty  on  English  wharfs; 
Lindbergh  makes  test  flight  in  new  plane; 
feats  of  new  x-ray  tube;  wire-walking  above 
New  York  skyscrapers. 

Fox  News,  Vol.  9,  No.  55:  Golf  pros  com- 
pete in  North  and  South  open ;  French 
president  opens  French  cattle  show;  style 
experts  decide  on  new  dress  styles;  camera 
interview  with  Paul  Block,  newspaper  own- 
er and  publisher;  Americans  who  set  new 
plane  endurance  mark;  the  huge  statue  of 
St.  Charles  above  Lake  Magiore;  Will 
Rogers  and  Rockefeller,  Sr. ;  cowboys 
rounding  up  wild  horses. 

,No.  56:  Bowie  "inaugural"  opens  race 
season  on  Maryland  track;  boys  shoot  falls 
in  eanoes;  little  horsewoman  shows  her  skill 
with  her  steed;  Cambridge  defeats  Oxford; 
new  changes  in  New  York 's  skyline ;  Musso- 
lini sees  Italian  boys  enter  Fascisti  organi- 
zations; Desert  bedouins  salute  the  English 
in  camel  procession;  the  famous  grand  na- 
tional steeplechase. 


Indefinite  Philly  Run  for 
"Les  Miserables" 

' '  Les  Miserables, ' '  the  French  production 
being  released  through  Universal,  will  be 
launched  in  Philadelphia  on  April  23rd  at 
the  Arcadia  Theatre,  the  long-run  house  of 
the  Stanley  organization.  It  goes  in  for  an 
indefinite  run,  it  is  announced.  Bob  Wood, 
Universal  exploitation  man,  has  the  prom- 
ised co-operation  of  the  Philly  schools  and 
civic  authorities. 


April    1  i 


19  28 


1211 


TC7T 


EXTRA! 


Classified  Ads 

RATES:  10  cents  a  word  for  each  insertion,  in  advance 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Selling  the  screen  version  of  ''Chicago"  to  theatre- 
goers in  the  cities  and  towns  of  the  country. 
Above  are  reproduced  several  newspaper  displays 
which  featured  campaigns  for  this  picture.  The 
ads  shown  were  used  by  the  Regent,  Rochester; 
Adam's  Newark,  \.  Circle  Indianapolis:  hirhy. 
Houston.  Tex.;  S chine's  Eckel,  Syracuse.  \.  V.. 
and  Rialto,  Washington,  D.  C. 


Situation  Wanted 

ORGANISTS  and  SING- 
ERS, thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Vai/ 
Buren.  Chicago. 

Laboratory  man,  nine 
years'  experience  in  all 
branches  of  laboratory  work, 
including  16  m.m.  production. 
At  present  employed  ;  desires 
connection  with  future.  Ad- 
dress: Box  195,  care  Motion 
Picture  News,  729  Seventh 
Avenue,  New  York  City. 

Experienced  Projectionist. 
Single.  Go  anywhere.  Write 
or  wire.  Carr  Hilburn,  Bla- 
denboro,  North  Carolina. 

ORGANIST.  AAA  refer- 
ences from  theatres  that 
count.  Exceptional  opportu 
nity  to  secure  well  known  mu- 
sician of  uncommon  ability. 
Investigate.  Box  315,  care  of 
Motion  Picture  News,  New 
York  City. 

EXPERIENCED 
MUSICAL  CONDUCTOR, 
baton,  arranger  —  with  vast 
library  of  music  for  pictures 
and  concert — is  open  for  en- 
gagement. Address,  Musical 
Conductor,  care  of  Love,  514 
West  136th  St.,  New  York 
Citv. 


WANTED  —  Experienced 
sidesman  to  sell  Pipe  Organs 
in  middle  west  territory.  Op- 
portunity for  a  live  wire  to 
make  real  money.  Address 
Box  340,  care  Motion  Picture 
News,  729  Seventh  Ave..  New 
York. 


For  Sale 

FOR  SALE-Two  theatres 
in  Southwestern  town  of  15,. 
000.  Both  located  advantage- 
ously.  At  a  bargain  for  cash 
sale.  Address  Box  341,  care 
Motion  Picture  News.  729 
Seven tli  Ave..  New  York. 

1  •  3  0  0  B  A  S  E  B  a  L  L 
•HAIRS  for  Hall  Park.  Air- 
drome. Like  new.  $1.35  each 
2,500  LEATHER  [JPHOL^ 
STBRED  and  VENEER  The- 
atre Chairs  perfect  condition, 

800  are  RE-UPHOLSTERED 
look  like  new.  $1.50  up.  Will 
sell  any  amount.  AMUSE- 
MENT SUPPLY  CO..  INC.. 
729  Seventh  Ave..  New  York 
City. 

FOR  SALE. — 1.1  (ii i  second 
hand,  veneer  theatre  chairs  in 
first  class  condition  at  $1.10 
per  chair.  Also  650  first  class 
upholstered  opera  chairs  at 
$3.00  per  chair.  Address  Box 
425,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

FOR  SALE :  Corporation 
operating  chain  of  six  thea- 
tres in  towns  of  2,000  to  7,000 
population.  Will  sell  all  or 
part.  Inquire  Box  323,  care 
Motion  Picture  News,  729  7th 
Ave.,  New  York  City. 

FOR  SALE— Hope  Jones 
Wurlitzer  Unit  Organ— Style 
No.  135— With  automatic  at- 
tachment, four-stop  unit 
piano  console,  three  sets  of 
percussions,  and  full  set  of 
traps— Complete  with  blower 
and  generator.  Organ  in  its 
ova  swell  box.  Also  one  Re- 
produce Player  Pipe  Organ. 
Address:  S.  II.  Selig,  450 
South  State  Street,  Chicapn 
111. 

PAYING  T  II  E  A  T  R  E 
WANTED.  (Jive  d  e  tail  s. 
Box,  339,  eare  Motion  Picture 
News,  729  Seventh  Ave..  New 
York  Citv. 


1212 


.1/  o  t  i  o  ii    P  i  c  t  h  r  c    X  ews 


Opinions  on  Pictures 


Nameless  Men 

Good  Melodrama 
(Reviewed  by  Raymond  Ganly) 

POSSESSING  a  good  story  emblazoned 
with  the  good  old  fireworks,  a  melo- 
dramatic type  of  entertainment  is  presented 
here.  There  is  excellence  in  the  direct  inn 
and  in  the  portrayals  by  Eddie  Gribbon, 
Ray  Hallor  and  Antonio  Moreno.  It  is  a 
well  balanced  yarn,  with  a  variety  of  things 
to  keep  it  alert  and  snappy. 

The  gentry  of  the  underworld  and  of  the 
penitentiaries — these  are  the  birds  whose 
fortunes  are  disclosed  in  the  story.  A  de- 
tective goes  among  them,  becomes  a  fellow 
prisoner,  so  that  he  can  learn  their  secret. 
He  falls  in  with  a  big,  easy-going  crook  with 
the  result  that  they  are  soon  side-kicks.  All 
these  pleasantries  continue  until  it  becomes 
imminent  for  the  detective  to  save  the 
brother  of  the  girl  he  loves.  The  other 
crooks  are  anxious  to  elicit  valuable  infor- 
mation out  of  him  and  are  succeeding.  This 
is  the  time  for  the  detective  to  break  his 
bonds,  set  a  police  squadron  in  pursuit  and 
engage  the  villains  in  personal  combat. 

The  way  it  is  directed  and  acted  gives  it 
a  smack  and  punch  which  raises  it  above  the 
average  melodrama. 

Drawing  Power:  A  good  prospect  for 
houses  catering  to  lovers  of  melodrama. 
Exploitation  Angles:  Stress  the  underworld 
angle,  its  prison  scenes.  They  rob  a  bank, 
which  scene  makes  good  attraction  getter. 

THEME:  Melodrama  of  the  underworld 
in  which  a  detective  saves  the  young  brother 
of  the  girl  he  loves  from  hecoming  enmeshed 
in  a  life  of  crime.  To  do  this  he  is  forced 
to  kill  a  crook,  a  buddy  with  whom  he  has 
palled  to  get  the  evidence  on  him.  But  he 
finds  solace  in  the  girl. 

Produced  and  Distributed  by  Tiffany- 
Stahl.  Released,  January,  1928.  Length, 
5,708  feet.  The  Cast:  Antonio  Moreno, 
Claire  Windsor,  Ray  Hallor,  Eddie  Gribbon, 
Sally  Rand,  Steppin  Fetchit,  Carolynne 
Snowden,  Charles  Clary.  Story  by  E.  Mor- 
ton Hough.  Continuity  by  Jack  Nattci'onl. 
Director,  Christy  Cabanne. 

The  Chorus  Kid 

Average  Film  Fare 
(Reviewed  by  Raymond  Ganly) 

rTy  HE  ex-chorine  gets  her  man  in  this 
*■  truly  make-believe  story  of  a  jazz 
mamma  and  a  doting  millionaire  who  thinks 
she's  a  dear.  Having  become  well-to-do 
with  some  oil  stock,  the  gal  decides  to  drop 
a  few  yeai's  from  her  scroll,  enter  a  school 
for  girls  and  experience  some  of  the  child- 
hood she  had  missed.  The  result  of  her  lit- 
le  venture  is  that  she  becomes  intimate 
with  the  daughter  of  the  millionaire,  meets 
him  at  his  home  and  falls  in  love. 

Standing  in  their  way  and  watching  the 
romance  with  a  malignant  eye  is  a  schem- 
ing widow  with  a  strong  yen  to  get  the  mil- 
lionaire her  self.  When  he  learns  of  the 
girl 's  deception  of  course  he  feels  hurt, 
but  is  willing  to  forgive  all.  There  is  a 
further  romance  between  the  daughter  of 
the  millionaire  and  the  widow's  son.  Al- 


most everyone  seems  to  have  found  happi- 
ness except  the  widow,  who  finds  herself 
baffled  in  the  end. 

This  tale  of  so  slight  timber  has  been 
produced  in  a  satisfactory  fashion.  Ex- 
citement is  not  overwhelmingly  in  it,  by 
any  means.  There  are  some  good  bits  of  act- 
ing from  the  cast.  Of  them  all,  Hedda 
Hopper  is  the  best  as  the  poor  widow. 
Howard  Bretherton  directed  smoothly  while 
building  up  to  his  climax — a  scene  in  a 
hunting  lodge  where  the  final  cards  are 
disclosed. 

Drawing  Power:  Fair.  Suitable  for 
neighborhood,  second-run  theatres  and  the 
like.  Exploitation  Angles:  See  the  press 
book. 

THEME:  Heart  drama  of  a  chorus 
girl's  venture  to  capture  her  childhood. 
She  finds  instead  love  and  romance  in  the 
form  of  a  wealthy  man,  whose  daughter  is 
her  chum  at  school. 

Produced  by  Gotham.  Distributed  by 
Lumas.  Released,  April  10,  1928.  Length, 
6,200  feet.  The  Cast:  Virginia  Browne 
Faire,  Bryant  Washburn,  Thelma  Hill,  Tom 
O'Brien,  John  Batten,  Sheldon  Lewis. 
Story  by  Howard  Rockey.  Director,  How- 
ard Bretherton. 


Flying  Romeos 

Good  Aviation  Comedy 
(Reviewed  by  E.  G.  Johnston) 

PURSUIT  of  aviation  engages  the  atten- 
tion of  the  well-known  comedy  team  of 
Murray  and  Sidney  in  this  new  First  Na- 
tional release,  and  we  firmly  believe  your 
audience  is  in  for  some  real,  deep-throated 
laughs.  Two  sequences  stand  out  as  the 
best;  the  first,  in  which  the  pair  go  through 
their  evolutions  in  the  air,  being  by  far  the 
most  interesting.  Director  LeRoy  also  de- 
serves credit  for  his  efforts  here.  The  other 
most  worthy  of  mention  has  to  do  with  a 
barber  shop  where  a  large  number  of  com- 
edy fans  have  seen  this  pair  before!  But 
some  new  tonsorial  stuff  has  been  injected, 
and  past  experience  has  only  made  these 
two  the  more  experienced  in  this  particular 
profession.  The  rest  of  the  cast  do  their 
work  in  good  style. 

Charlie  and  George  are  the  proprietors 
of  the  tonsorial  firm  of  Cohen  and  Co-han. 
Both  are  in  love  with  their  manicurist,  who 
has  a  fondness  for  aviators.  One  appears 
in  the  shop  for  a  hair  cut  and  they  vent 
their  ill  feeling  by  giving  him  a  bad  hair 
cut.  To  further  their  love  affairs,  the  part- 
ners take  up  aviation,  become  panicky  in 
school,  escape  in  underwear,  and  take  refuge 
inside  a  'plane  in  a  nearby  aviation  field. 
They  unwittingly  put  the  plane  in  motion 
when  mechanics  are  testing  the  motor,  and, 
as  this  machine  is  equipped  with  a  new 
gyroscope,  marvelous  stunts  are  performed. 
The  owner  insists  that  they  fly  his  'plane  on 
a  trans-Pacific  flight — which  they  attempt 
with  the  aid  of  a  crazy  pilot.  The  latter 
is  absolutely  balmy  and  but  for  parachutes 
our  heroes  would  have  been  in  for  their  last 
moments.  On  their  safe  return  the  mani- 
curist has  married  another  aviator. 


Drawing  Power:  A  sure  thing  for  all 
houses  catering  to  a  comedy-loving  audi- 
ence. Exploitation  Angles:  Take  advan- 
tage of  high  interest  in  aviation  by  putting 
over  any  reasonable  airplane  ballyhoo  or 
stunt.  Press  book  describes  several.  Toy 
'planes  and  parachutes  may  be  procured  at 
small  cost.   Play  up  names  of  stars. 

THEME:  Irish- Jewish  barber  shop  part- 
ners come  to  grief  attempting  to  gain  love 
of  manicurist  who  prefers  aviators  to  ton- 
sorial artists. 

Produced  and  Distributed  by  First  Na- 
tional. Length,  6,172  feet.  Released,  Feb- 
ruary 26,  1928.  The  Cast:  Charlie  Murray, 
George  Sidney,  Fritzi  Ridgway,  Lester 
Bernard,  Duke  Martin,  Jas.  Bradbury,  Jr., 
and  Belle  Mitchell.  Directed  by  Mervvn 
LeRoy  and  Produced  by  E.  M.  Asher. 


Speedy 

Fast-Gaited  Fun  Vehicle  for  Lloyd 
(Reviewed  by  Thomas  C.  Kennedy) 

THE  title  of  the  picture  tells  the  whole 
story  of  this  new  Harold  Lloyd  comedy, 
graced  with  a  metropolitan  background 
which  should  make  it  especially  appealing  in 
the  cities  and  towns  of  the  country  and  en- 
dowed with  a  showmanship  quality,  typical 
of  this  star's  product,  in  the  form  of  a 
timely  interest  in  its  introduction  of  base- 
ball and  amusement  park  sequences. 

Lloyd  and  his  gag  men  (or  if  you  will 
"comedy  constructors")  have  devised  a 
formidable  array  of  comic  incidents,  lined 
them  up  into  a  compact  parade  and  set  the 
whole  business  off  at  a  pace  possibly 
equalled  but  probably  not  surpassed  in  any 
previous  screen  work.  It  is  the  speediest 
picture  this  reporter  has  memory  of  seeing, 
and  the  laughs  are  nicely  timed  to  match 
the  pace  of  the  action.  In  casting  his  lot  in 
that  direction,  naturally  the  comedian  places 
less  accent  on  characterization  than  has 
been  his  tendency  in  the  several  works 
which  preceded  "Speedy."  But  there  is 
no  danger  in  relying  solely  upon  incident 
when  the  material  is  so  sure-fire  and  the 
execution  thereof  is  in  the  keeping  of  an 
actor  so  well  versed  in  his  craft  and  so 
shrewd  in  his  understanding  of  audience  re- 
action as  is  Mr.  Lloyd. 

There  is  a  plot.  It  concerns  itself  with 
an  old-timer,  the  owner  of  the  last  remain- 
ing horse-car  line  in  New  York.  The  fran- 
chise is  valuable  to  a  big  traction  company, 
and  they  buy  out  old  man  Dillon  at  a  hand- 
some figure,  thanks  to  Speedy 's  uproarious 
and  break-neck  dash  to  send  the  old  car  over 
its  route  before  the  expiration  of  the  24 
hours  specified  in  the  franchise.  Speedy  is 
in  love  with  Dillon's  daughter  and  he  ulti- 
mately makes  good,  though  his  previous 
record  has  been  a  new  job  a  day.  The  inci- 
dent opens  with  Speedy 's  crack  exhibition 
of  "soda  jerking"  behind  the  fountain  at  a 
confectionery.  Next  he  tries  a  job  as  a  taxi 
driver,  which  culminates  with  as  wild  a 
ride  through  Broadway  traffic  as  ever  has 
been  executed.  Speedy 's  fare  on  this  trip 
is  Babe  Ruth,  and  the  famed  Sultan  of  Swat 
registers  a  clever  performance  in  expressing 


April    14,    19  28 


[213 


shock  and  tear  as  he  is  whirled  to  the 
Yankee  Stadium  to  be  in  time  tot  the  game. 
A  trip  to  Coney  Island  is  productive  of  a 
series  of  really  funny  incidents.  The  dash 
of  the  old  horse-car  despite  obstacles  set  up 
by  the  "interests"  is  a  riot  of  fun. 

Ann  Christy,  a  very  competent  come- 
dienne, is  the  heroine.  And  Miss  Christy 
makes  a  pretty  and  pleasing  one.  Berl 
Woodruff  does  an  excellent  job  of  the  old 
horse-ear  driver,  and  Brooks  Benedict  com 
pletes  the  east  receiving  credits  in  the  pro- 
gram.  Ted  Wilde  directed  "Speedy." 

"Speedy"  is  for  all  ages  and  all  types  of 
f'iins.  It  will  score  as  a  laugh  hit  every- 
where. 

Drawing  Power:  Very  good.  Exploita- 
tion Angles:  A  very  elaborate  campaign 
book  has  been  prepared  on  this  release, 
which  offers  excellent  opportunities  for  ad- 
vance teaser  advertising  of  the  ballyhoo, 
poster  and  newspaper  style,  and  many  op- 
portunities for  local  tie-ups  with  taxi  com- 
panies, street  car  companies,  amusement  re- 
sorts, moving  van  companies,  book  stores, 
etc. 

THEME:  A  comedy  dealing  with  a  like- 
able chap  who  is  just  a  little  too  fast  for 
the  type  of  jobs  he  can  get,  and  he  gets  a 
new  one  every  day.  But  he  makes  good  for 
the  girl  he  loves  by  saving  her  father  his 
horse-car  franchise  and  finally  sells  it  over 
to  a  big  traction  company. 

Produced  by  The  Harold  Lloyd  Corpora- 
tion. Distributed  by  Paramount.  Released, 
April,  1928.  Length,  7,960  feet.  The  Cast: 
Harold  Lloyd,  Ann  Christy,  Bert  Woodruff, 
Brooks  Benedict.  Director,  Ted  Wilde. 

Ladies'  Night  in  a  Turkish 
Bath 

Full  of  Spontaneous  Laughs 
(Reviewed  by  Chester  J.  Smith) 

WHILE  there  may  be  considerable  lack- 
ing in  this  story,  and  while  its  con- 
struction may  not  be  of  the  best,  you  can't 
take  away  from  it  the  fact  that  it  contains 
a  large  number  of  laughs  of  the  spontane- 
ous variety,  and  the  probably  is  what  it 
was  made  for.  The  press  sheets  describe  it 
as  a  comedy-drama.  As  for  the  drama 
angle,  the  least  said  about  it  the  better,  but 
it  do<>s  abound  in  laughs. 

Strange  as  it  may  seem,  a  comparative 
unknown  in  comedy  roles  all  but  steals  the 
picture.  In  fact,  he  just  about  does  steal  it 
from  everyone  but  Dorothy  Mackaill,  whose 
clever  mannerisms  and  genuine  attractive- 
ness, serve  to  put  an  audience  in  just  the 
proper  mood  to  appreciate  the  heavier  com- 
edy of  "Big  Boy"  Quinn  Williams,  who  has 
the  role  of  a  tough  structural  iron  worker. 
"Big  Boy"  in  the  past  has  confined  his 
screen  activities  largely  to  Westerns.  He 
is  a  first  rate  comedian  and  following  this 
effort  will  doubtless  net  much  work  along 
this  line,  .lack  Mulhall  is  his  usual  self, 
with  his  same  attractive  smile  and  winning 
personality,  hut  he  is  overshadowed  just  a 
little  by  this  "Big  Boy"  Williams. 

The  picture  drags  badly  in  spots,  and  is 
entirely  too  long  in  getting  to  the  Turkish 
bath  sequences.  There  is  only  the  thread 
of  an  inconsequential  story  and  a  somewhat 
disconnected  one,  but  laughs  have  been  in- 
jected at  such  regular  intervals  that  one 
can  overlook  the  shortcomings  of  the  story. 

Drawing  Power:  The  comedy  is  good  and 
with  the  popularity  of  the  leading  player- 
it  should  go  well  in  any  house.  Exploita- 
tion Angles:    The  title  will  readily  offer  a 


number  of  ideas,  which  however,  should  be 
used  only  along  comedy  lines.  The  dieting 
and  massage  sequences  will  offer  others. 

THEME:  Structural  iron  worker  becomes 
enamoured  of  girl  vendor  of  prepared 
lunches,  whose  parents  become  wealthy  and 
move  uptown  .  He  pursues  her,  accompanied 
by  his  roughneck  boy  friend.  All  of  them 
become  involved  in  a  number  of  humorous 
situations  which  culminate  in  a  Turkish 
bath  following  a  raid  on  an  indecent  dance 
hall,  and  eventually  the  iron  worker  wins 
the  girl. 

Produced  and  Distributed  by  Pirsl  Na- 
tional. Released,  April  1,  llfJS.  Length, 
6,592  feet.  The  Cast:  Dorothy  Mackaill, 
Jack  Mulhall,  .lames  Finlayson,  Sylvia  Ash- 
ton,  Harvey  Clark,  Heed  Howes,  "Big 
Boy"  Quinn  Williams.  From  the  stage  play 
by  Charlton  Andrews  and  Avery  Bopwood. 
Directed  by  Edward  Cline.  Produced  by 
Edward  Small. 


Skyscraper 

A  Mediocre  Feature 
(Reviewed  by  Chester  J.  Smith) 

r 1 1  HEBE  i-  not  much  thai  can  be  recom- 
■  mended  in  this  De  Millc  studio  produc- 
tion. Aside  from  the  fact  that  it  provides 
a  laugh  at  intervals  all  too  far  apart  it  is 
all  very  flimsy  and  mediocre.  The  slim 
story  drags  more  or  less  wearily  along,  and 
never  does  get  much  of  anywhere  in  particu- 
lar except  for  the  usual  happy  ending.  It 
is  not  convincingly  done,  and  the  climaxes 
consequently  mean  little  or  nothing  in  the 
action  of  the  picture. 

William  Boyd  is  the  star,  with  Alan  Hale 
as  his  buddy,  the  pair  of  them  being 
structural  iron  workers,  and  Sue  Carol  in 
the  role  of  the  leading  lady.  With  the  poor 
material  assigned  to  them  none  will  increase 
his  or  her  popularity. 

Boyd  effects  the  rescue  of  the  jobless  girl 
when  a  steel  girder  being  hoisted  atop  a 
skyscraper  breaks  from  its  fastenings.  And 
there  starts  a  romance.  She  stumbles  into 
a  job  as  chorus  girl,  and  he  stumbles  off  a 
girder  and  becomes  desperately  crippled  He 
refuses  to  mend  because  he  thinks  she  does 
not  care  for  him,  and  she  knows  nothing  of 
his  injury  as  it  happens  after  the  show 
has  left  town.  He  is  chided  by  his  pal  for 
not  showing  more  guts  and  secretly  effects 
his  own  complete  recovery  in  time  to  Hat  ten 
his  buddy,  who  has  chided  him  on,  and  to 
win  the  girl. 

The  action,  what  there  is  of  it,  is  laid 
partly  on  a  half  completed  Xew  York  sky- 
scraper and  partly  in  a  New  York  pleasure 
park,  with  a  number  of  sequences  atop  a 
theatre  roof,  where  it  seems,  the  girls  do 
much  of  their  cavorting  during  lapses  in 
rehearsals. 

Drawing  Power:  It  i-  doubtful  if  there 
is  either  enough  story  or  comedy  to  get  this 
one  by  to  advantage.  Exploitation  Angles : 
The  splendid  shots  from  atop  the  sky- 
scraper; the  backstage  and  pleasure  park 
sequences  and  the  popularity  of  the  star. 

THEME:  Structural  iron  worker  saves 
the  life  of  a  jobless  girl,  woos  her  when  she 
becomes  a  chorus  girl,  is  injured  in  a  fall 
from  a  building  and,  after  some  differences 
between  them  are  patched  up,  their  mar- 
riage follows. 

Produced  by  He  Millc  Studios.  Distrib- 
uted l>y  Pathe.  Released.  April  L928. 
Length.  7,040  feet.  The  Cast:  William 
Boyd.  Alan  Hale,  Sue  Carol,  Alberta 
Vaughn.    Director,  Howard  Biggin. 


Why  Sailors  (Jo  Wrong 

I  air  Story  ii  ill)  a  I  i  n  Laught 
(Reviewed  bj  Chester  J.  Smith) 

YA^HIIjK  a  too  critical  reviewer  may  he 
justified  in  condemning  this  story  and 
the  veriest  slapstick  nature  of  it-  comedy, 
the  fact  remains  that  it  will  probably  click 
with  the  majority  of  motion  picture  patrons 
who  are  not  inclined  to  delve  too  deeply  in 
the  search  for  Haws  in  their  entertainment, 
but  are  willing  to  take  things  as  they  come. 

Sammy  Cohen  and  Ted  UcNamara  pro- 
vide most  of  the  fun  and  aside  from  their 
antics  there  is  really  nothing  much  to  it. 
Nick  Stuart  and  Sally  Phipps,  who  are  also 
among  the  featured  players  add  little  to  the 
value  of  the  picture  principally  because 
their  roles  are  more  or  less  inconsequential 
and  they  have  only  poor  material  with 
which  to  display  their  talents. 

Sammy  and  Ted  are  a  combination  bound 
to  provoke  mirth  and  their  all  too  ridiculous 
exploits  here  will  doubtless  be  appreciated 
despite  poor  direction  which  prolongs  many 
of  the  sequences  to  an  impossible  point  in 
an  effort  to  promote  laughs.  There  are,  how- 
ever, many  humorous  situations  and  quite 
a  number  of  gags  that  will  meet  with  the 
entire  approval  of  the  cash  customer-. 
Sammy  as  a  taxi  driver  and  Mac  as  a  han- 
som cab  driver  are  not  as  funny  as  they 
have  been  on  other  occasions,  but  it  would 
seem  they  are  quite  funny  enough  to  put 
even  this  picture  over. 

Drawing  Power:  The  abundance  of  -lap- 
stick  comedy  and  the  reputations  of  the 
two  comedians,  despite  a  poor  story,  will 
probably  bring  healthy  box-office  returns. 
Exploitation  Angles:  The  pair  of  come- 
dians and  the  humorous  comedy  situations 
will  offer  a  number  of  exploitation  angles, 
several  good  ones  of  which  are  outlined  in 
the  press  book. 

THEME:  Taxi  driver  and  hansom  driver 
enlist  their  services  for  generous  remunera- 
tion to  a  young  lover  who  would  join  his 
sweetheart  on  a  yachting  cruise,  but  who 
is  being  detained  through  the  intrigue  of 
the  villain.  The  comedy  pair  win  their  re- 
ward and  the  young  couple  achieve  their 
aim,  but  only  after  many  humorous  antics 
and  a  few  of  a  thrilling  nature. 

Produced  and  distributed  by  Fox.  Re- 
leased March  2.">.  L928.  Length.  5,112  Eeet, 
The  Cast:  Sammy  Cohen.  Ted  Me  Xamara. 
Sally  Phipps,  Xick  Stuart.  Carl  Miller.  E. 
H.  Calvert,  Jack  I'ennick.  Director.  Henrj 
Lehrman.  Story  by  William  Conselman  and 
Frank  O'Connor.  Scenario  1>\  Randall  II. 
Fa  ye. 


"Off  Balance" 

(Educational    One  Reel  I 

1"^HE  twin-brother  idea  is  again  called  upon 
to  render  service  in  this  Canico  starring 
Monty  Collins,  who  appears  as  a  doting  hubby 
and  a  light-fingered  sent.  Funny  complications 
develop  when  the  hubby  is  chased  by  Marcella 
Arnold,  the  feminine  accomplice  of  the  crook. 
Also  with  the  crook  do  things  grow  un- 
comfortable, as  be  is  mistaken  by  the  wife  for 
hubby  while  trying  to  rifle  the  latter's  apart- 
ment. To  add  to  the  confusion  is  a  burly  yegg 
desirous  of  socking  the  crook  because  of  bis 
interest  in  Marcella. 

It  is  a  humorous  reel,  one  that  will  click. 
Lucille  Hutton  is  the  young  wife  and  Jack 
Ltpson  the  tough  egg.  Jules  White  directed. — 
RAYMOND  OAXI.Y. 


1214 


M  o  t  i  o  n    P  i  c  t  u  r  c 


News 


Paramount  to  Release 
New  Series  of  Shorts 

EUGENE  SPITZ,  producer,  will 
make  a  series  of  12  two-reel  pro- 
ductions which  will  have  popu- 
lar stars  of  the  stage  starring  in 
stories  by  writers  of  prominence.  They 
will  be  released  by  Paramount  under 
the  brand  name  of  "Great  Stars  and 
Authors."  Spitz  will  be  supplied  with 
talent  through  an  agreement  with  the 
Actors'  Fund  of  America  and  the 
Author's  League  Fund  whereby  he  will 
turn  over  to  these  societies  a  percent- 
age of  the  net  profit  to  be  made  from 
the  sale  of  the  picture.  The  decision 
as  to  story  and  stage  production  will 
rest  with  Emanuel  Cohen. 

Production  on  the  first  of  the  series 
is  now  under  way  at  the  Cosmopolitan 
Studio  in  New  York,  where  Edward 
Lawrence  and  John  McCutcheon  with 
Mr.  Spitz  as  production  supervisor  are 
shaping  "Two  Masters,"  an  original  by 
Rita  Weiman  in  which  figure  Mary 
Eaton,  Rex  Cherryman,  Carroll  Mc- 
Comas,  Clark  Silvernail,  Minne  Dupree, 
Tammany  Young,  Eddie  Nelson,  Jenny 
Eustace,  Ann  Sutherland  and  Eddie 
Robbins. 


"Sailor  George" 
( Universal — Two  Reels  I 
I  Reviewed  by  Chester  J.  Smith) 

GEORGE  is  a  ridiculous  gob  who  goes 
through  a  lot  of  silly  antics  in  this  two- 
reeler  which  is  neither  better  nor  worse  than 
the  usual  run  of  the  type.  He  loses  interest  in 
the  navy  with  the  arrival  of  Marion,  who  conies 
for  a  tour  of  the  ship.  George  becomes  enam- 
oured of  her.  as  does  the  ensign,  and  each  tries 
personally  to  conduct  her  over  the  ship. 

The  ensign  palms  off  Miss  Quince  on  George 
and  takes  possession  of  the  fair  one,  but  George 
outsmarts  him  and  recovers  the  girl,  with  whom 
he  makes  an  engagement  for  the  following  day, 
when  he  will  have  shore  leave.  They  are  about 
to  start  out  on  a  gay  time  the  next  day  when 
they  run  into  the  ensign  again  and  he  orders 
George  back  to  the  ship. 

George  meantime  has  secured  his  discharge 
papers  but  has  misplaced  them.  He  makes  a 
hurried  getaway  and  pretending  to  be  a  soda- 
jerker,  gets  a  job  in  a  drugstore,  where  his  ser- 
vices prove  most  unsatisfactory  and  disastrous 
to  the  wearing  apparel  of  a  number  of  customers 
who  are  smeared  with  sodas  and  ice  drinks  of 
various  descriptions.  George  is  kicked  out,  re- 
covers his  missing  papers  and  then  suddenly 
visualizing  the  responsibilities  of  married  life 
decides  it  would  hardly  be  worth  it. 

There  is  nothing  new  in  the  way  of  gags  in 
the  picture  and  the  humor  is  of  the  stereotyped 
order.  There  is  a  laugh  here  and  there. 

"Money!  Money!  Money !" 
(Universal — One  Reel) 

ALL  of  the  trouble  in  this  one-reeler  of  the 
Snappy  Comedy  series  starts  through  the 
absentmindedness  of  Harold  Highbrow,  star  re- 
porter of  the  hick  town  paper,  who  is  entrusted 
by  his  employer  to  deposit  the  days  receipts  in 
t  :e  bank,  and  who,  instead,  drops  them  into  the 
hat  of  a  supposed  blind  man. 

The  blind  man  clearly  sees  the  mistake  and 
tries  to  make  a  quick  getaway  but  he  bumps  into 
Harold's  girl  and  her  friend  and  the  three  go 
down  in  a  heap  as  Harold  approaches  and  re- 
covers the  cash.  Meantime  the  office  charwoman 
learns  the  bank  is  closed  and  starts  a  rumor 
that  it  has  failed.  There  is  an  immediate  rush 
for  the  bank  as  Harold  starts  to  get  out  an 
extra  on  the  failure.  Later  in  the  day  the  bank 
cashier  returns  and  announces  the  bank  had  been 
closed  in  observance  of  National  Prune  Day. 

Bennie  Hall  and  Lydia  Yeamans  Titus  arc 
the  featured  players  and  they  offer  the  usual 
brand  of  rough  and  tumble  comedy  that  will 
probablv  be  appreciated  in  the  neighborhood 
houses.— CHESTER  J.  SMITH. 

"Felix  the  Cat  in  Polly-Tics" 
(Educational — One  Reel) 

YOU  would  think  a  studio  turning  out  a  con- 
tinuous supply  of  cartoons  would  come 
across  with  an  average  release  once  in  a  while, 
at  least,  but  not  so  with  the  Pat  Sullivanites, 
who  control  the  destinies  of  Felix.  This  subject 
is  an  excellent  example  of  how  bright,  enter- 
taining and  nicely  presented  an  animated  cartoon 
can  be. 

in  it  Felix  finds  a  home  and  proceeds  to  boss 
the  other  pets.  How  they  try  to  oust  him,  led 
by  the  irascible  pollv  is  the  storv. — RAY- 
MOND GANLY. 


"The  Untamed" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

AN  abundance  of  very  familiar  material  has 
been  assembled  for  this  so-called  Western 
featurette  with  the  youthful  Newton  House  as 
the  hero.  It  is  all  interesting  enough  despite  the 
hackneyed  plot.  This  young  Billy  Newton  is 
very  friendly  with  the  Indian  Apache  Joe,  whose 
young  horses  Billy  is  engaged  in  breaking. 

The  youth  lives  with  his  married  brother  and 
the  latter's  wife  near  the  Indian  reservation. 
Frank,  Billy's  brother  is  on  unfriendly  terms 
with  Bob  Dane,  a  no-good  character  of  the 


neighborhood.  Dane  heads  a  band  of  cattle 
rustlers  and  to  get  even  with  Frank  steals  the 
Indian's  horses  and  places  two  of  the  most 
valuable  in  Frank's  corral. 

There  is  nothing  for  the  sheriff  to  do  but 
place  Frank  and  Billy  under  arrest,  but  Billy, 
through  a  ruse  makes  his  getaway  and  runs 
down  the  Dane  gang  in  possession  of  the  bal- 
ance of  the  horses.  The  youth  gets  the  upper 
hand  on  them  and  keeps  the  entire  band  cov- 
ered until  the  arrival  of  the  sheriff's  posse. 


"Newlyweds'  Imagination" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

SNOOKUMS  plays  havoc  aboard  ship  in  this 
latest  of  the  Newlyweds  series,  which  fea- 
tures Addie  McPhail,  Jack  Bartlett  and  Sunny 
McKeen.  The  youngster,  as  winsome  as  ever  is 
responsible  for  most  of  the  comedy  with  which 
the  picture  abounds. 

Mrs.  Newlywed  becomes  alarmed  over  the 
condition  of  her  husband  and  insists  upon  him 
visiting  a  doctor,  who  prescribes  a  sea  trip 
alone.  But  Mr.  Newlywed  hasn't  the  heart_  to 
go  alone  so  he  takes  the  family  with  him. 
Snookums  in  an  entirely  new  environment  finds 
a  wide  fieleld  for  his  mischief  and  throws  the 
ship  into  a  complete  state  of  consternation. 

About  the  time  the  sea  gets  good  and  rough 
Snookums  emerges  from  the  galley  with  a 
knuckle  of  ham  and  sends  the  loungers  in  a 
scurry  for  the  rail.  Tiring  of  this  he  discovers 
the  fire  bell  and  sounding  a  lengthy  warning 
causes  the  life  boats  to  be  lowered  and  throws 
the  boat  into  a  panic. 

As  soon  as  composure  is  again  restored  the 
youngster  wanders  into  the  pilot  house,  attaches 
a  rope  to  the  pilot's  ankle  and  the  other  end  to 
a  packing  case  balanced  over  the  hold.  A  lurch 
of  the  ship  sends  the  packing  case  and  the  pilot 
into  the  hold  and  Snookums  takes  possession, 
while  the  passengers  get  one  of  the  wildest  rides 
they  have  ever  experienced.  There  is  a  general 
rush  of  ship  officers  to  the  pilot  house  and  there 
they  find  Snookums  peacefully  sleeping  at  the 
wheel.  There  is  a  lot  of  good  fun  in  the  picture, 
which  will  be  appreciated  in  any  but  the  largest 
houses. 

"Fandango" 
(Educational — Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

THE  scene  of  Lupino  Lane's  new  comedy  is 
a  little  Spanish  town,  Bullonia,  by  name. 
Swashbuckling  their  way  through  the  various 
sequences  are  caballeros,  dashing  senoritas, 
toreadors,  and  the  necessary  bull.  It  is  a  back- 
ground not  generally  seen  in  a  short  comedy. 
But  although  the  costumes  and  all  the  rest  may- 
give  this  number  an  unusual  flavor,  the  gags  and 
comedy  weeds  they  have  planted  will  not  cause 
any  laughter  of  the  quaky  kind. 

Yes,  that's  the  fault  here.  The  comedy  is  not 
boisterous  and  really  funny  as  an  ordinary  soul 
would  expect  seeing  that  Lane  is  the  star,  and 
knowing  his  possibilities.  It  has  a  languid  air. 
which  is  too  bad.  True,  Lane  exhibits  several 
tricks  with  his  bolo  and  has  to  do  a  tango  with 
a  rough  lady.  But  when  all  the  gags  have  been 
paraded  you  can  readily  see  that  few  of  them 
can  lay  claim  to  sprightliness  or  originality. 

It's  a  fairly  good  comedy  attraction  for  any 
house,  and  it  has  several  laughs.  But  what 
we  want  to  emphasize  is  that  any  comedy  with 
Lane  starring  should  be  decidedly  better. 


Stern   Bros.   Engage  Lois 
Hardwick,  Child  Star 

Lois  Hardwick,  child  star,  has  been  signed 
to  Stern  Brothers  to  play  the  role  of  Mary 
Jane  in  the  new  series  of  Buster  Brown 
comedies  projected  for  next  season.  Her 
first  work  in  the  series  will  be  in  "Buster 
Minds  the  Baby." 


5  Comedies  on  Universale 
April  Releasing  Sheet 

Five  Stern  Bros.'  comedies,  including  one 
Junior  Jewel,  are  being  offered  exhibitors 
by  the  Universal  exchanges  as  April  re- 
leases. 

"The  Newlyweds'  Friends"  is  the  Junior 
Jewel.  Snookums  is  the  star  of  the  comedy 
which  has  Jack  Bartlett  and  Addie  MePhail 
as  his  pai*ents.  Gus  Meins  directed.  "The 
Keeping  Up  With  the  Joneses"  series  is 
represented  by  "Her  Only  Husband,"  in 
which  Harry  Long-,  Stella  Adams  and  Harry 
Martell  are  the  principals.  Meins  also  di- 
rected this  one. 

"That's  That"  is  the  new  Buster  Brown 
comedy.  It  was  directed  by  Francis  Corby 
and  presents  Arthur  Trimble,  Doreen  Tur- 
ner and  Pete,  the  Dog.  Mike  and  Ike,  the 
Rube  Goldberg  twins,  are  impersonated  by 
Charles  King  and  Charles  Doherty  in  "Tak- 
ing the  Count,"  also  directed  by  Corby.  The 
final  Sterns  release  for  the  month  will  be 
' '  When  George  Hops, ' '  the  latest  of  the 
"Let  George  Do  It"  series  starring  Sid 
Saylor.  In  the  new  comedy,  directed  by  Sam 
Newfield. 


6  Short  Subjects  Being 
Offered  by  Pathe  April  22 

Six  short  subjects,  comprising  7  reels,  are 
Pathe 's  offerings  for  the  week  of  April 
22nd.  They  are  Pathe  Review  No.  17;  "The 
Flying  Age,"  an  Aesop  cartoon;  "The 
Enemy  Within,"  fifth  chapter  of  the  Pathe- 
serial,  "The  Mark  of  the  Frog;"  Topics  of 
the  Day  No.  17,  and  issues  Nos.  36  and  .'!7 
of  Pathe  News. 

In  the  new  issue  of  the  Pathe  Review  are 
presented:  "The  Pride  of  Devonshire," 
Pathecolor  scenes  of  Exeter  in  England; 
"Interesting  People  the  Editor  Meets,"  in 
which  Fannie  Hurst,  authoress,  and  Percy 
Crosby,  cartoonist,  are  interviewed  by  the 
camera;  and  "Modern  Vikings  of  the 
Deep,"  which  shows  whale  hunting  off  the 
coast  of  Labrador. 


April    14,  1928 


1215 


onal  News  from  Correspondents 


OH  \  KV\<  HEIGHTS,  one  of 
O  the  most  exclusive  of  Cleve- 
land's exclusive  residence  suburbs, 
will  permit  Sunday  motion  picture 
shows.  The  Council  last  week  was 
asked  what  its  attitude  would  he 
in  the  event  that  a  picture  house 
were  built  within  its  confines. 
Mayor  W.  J.  Van  Aken  stated, 
after  taking  the  matter  hefore  the 
Council,  that  neither  the  Council 
members  nor  the  police  would  in- 
terfere with  Sunday  shows.  "There 
is  no  local  legislation  against  them 
at  the  present  time,"  Van  Aken 
stated,  "and  the  members  of  the 
Council  have  agreed  to  pass  none." 
Plans  are  on  foot  to  build  a  picture 
house  in  Shaker  Heights  at  the  in- 
tersection of  Kinsman  and  Lee 
roads.  Cleveland  Heights,  a  next 
door  neighbor  to  Shaker  Heights, 
does  not  permit  Sunday  movies. 
There  are  two  motion  picture 
houses  in  Cleveland  Heights,  but 
they  are  permitted  to  keep  open 
only  six  days  a  week.  Strenuous 
efforts  have  been  made  to  overcome 
the  mayor's  prejudice  against  Sun- 
day movies,  but  so  far  without  suc- 
cess. 

Stubby  Gordon,  of  the  Allen  or- 
chestra, who  was  made  temporary 
conductor  during  the  absence  of 
Al  Evans,  continued  as  maestro  of 
the  baton  again  last  week.  Evans 
is  acting  as  guest  conductor  at  the 
new  United  Artists  theatre  in 
Columbus  for  the  time  being. 
Stubby  Gordon  was  formerly  a 
member  of  Phil  Spitalny's  Band. 

Cleveland  exhibitors  who  will 
attend  the  convention  in  Pittsburgh 
on  April  16th  include  J.  J.  Har- 
wood,  M.  B.  Horwitz  and  George 
W.  Erdmann,  secretary  of  the 
Cleveland  Motion  Picture  Exhibi- 
tors' Association. 

VV.  L.  Hart,  who  owns  the 
Xorka  theatre,  Akron,  has  been  in 
poor  health  for  some  time  and  last 
week  left  for  an  extended  trip 
west.    Charles  Stadler  is  manag- 


Cleveland 


ing  the  house  during  his  absence. 

M.  C.  Howard,  special  represent- 
ative for  Gotham  Pictures,  spent  a 
few  days  in  town  last  week  visit- 
ing with  Fred  Schram  and  Bill 
Onie,  who  operate  Security  Pic- 
tures, and  who  distribute  Gotham 
pictures  in  this  territory. 

Joe  Schagrin,  the  other  one  of 
the  Schagrin  twins  who  operate  the 
Park  theatre,  Youngstown,  did 
some  of  his  Easter  shopping  in 
Cleveland  last  week,  and  although 
his  trip  was  strictly  for  pleasure 
he  did  speak  about  business  long 
enough  to  say  that  the  Park  has 
inaugurated  dramatic  stock  as  a 
summer  policy. 

Summer  is  here.  We  don't  tell 
it  by  the  thermometer  nor  by  the 
robins.  Theatre  policies  are  ac- 
curate indications  of  the  seasons. 
In  Cleveland  the  New  Carlyon  and 
the  National,  the  former  operated 
by  Mrs.  Sara  Robinson,  and  the 
latter  by  Ben  Wise,  have  reduced 
their  operating  schedule  to  two 
days  a  week,  namely  Saturday  and 
Sunday. 

Lon  Young,  now  in  the  produc- 
tion end  of  the  business,  was  here 
last  Friday,  accompanied  by  George 
Batcheller,  of  Chesterfield  Motion 
Picture  Corporation.  They  were 
on  their  way  to  New  York  from 
the  west  coast. 

Independent  Pictures,  Inc.,  or- 
ganized several  months  ago  by  Lee 
Chapman,  has  extended  its  activi- 
ties and  increased  its  personnel.  S. 
G.  Miller  and  M.  L.  Wiener  have 
become  associated  with  the  organi- 
zation financially.  Chapman  is 
general  manager,  with  headquarters 
in   706   Film   Exchange  Building. 


Plans  are  under  way  to  open  a 
branch  office  in  Cincinnati  to  take 
care  of  the  southern  part  of  the 
state.  Independent  Pictures  will 
distribute  independent  product  in 
Ohio,  including  the  new  Rayart 
pictures,  "The  Lady  from  Paris," 
with  Vilmy  Banky,  and  "Dough 
and  Dynamite,"  a  2-reel  Chaplin 
reissue. 

The  Standard  Film  Service 
Company  has  followed  the  economy 
programs  now  in  practice  in  all 
branches  of  the  motion  picture  in- 
dustry, and  have  reduced  their  op- 
crating  forces  in  all  four  exchanges 
considerably.  There  has  been  ef- 
fected a  concentration  of  effort  in 
the  departments  of  physical  han- 
dling. The  sales  departments 
have  not  been  reduced,  however. 
Standard  Film  Service  Company 
has  offices  in  Cleveland,  Cincinnati. 
Detroit  and  Pittsburgh.  Harry 
Charnas  is  president,  and  Jesse 
Fishman  is  general  manager. 

Last  week's  severe  sleet  storm 
caused  the  theatres  in  several  Ohio 
towns  to  remain  dark  for  a  couple 
of  days.  Wires  were  all  down,  and 
no  lights  were  available.  Findlay, 
Tiffin  and  Fostoria  are  among  the 
cities  which  reported  they  were 
closed  Thursday  and  Friday. 

Ed  Reynard,  who  operates  the- 
atres in  Marion,  will  face  a  jury 
on  April  12th  on  a  charge  of  keep- 
ing open  on  Sunday. 

The  Amphion  theatre.  Cleveland, 
has  changed  hands  again,  for  the 
third  time  in  a  year.  John  Neuzii, 
Sr.,  and  John  Neuzii.  Jr..  are  the 
new  owners.  They  purchased  it 
from  Paul  Hurayt.  Huravt  re- 
cently  bought  it  from  Mike  Hudac, 


who,  in  turn,  had  purchased  it  from 
M.  B.  Horwitz. 

Fred  Hindman,  of  the  Dream- 
land theatre  at  Cardington,  Ohio, 
was  arrested  for  keeping  his  house 
open  on  Sunday.  He  was  fined 
$50  and  given  30  days.  This 
sentence  was  suspended,  however, 
when  Hindman  promised  never  to 
repeat  the  offense. 

The  Hex  and  Apollo  theatre,  of 
Oberlin,  now  belong  to  Jerry 
Steele.  Oscar  Smith,  the  former 
owner  of  the  houses,  died  recently. 

Messrs.  Conway  and  Karl  have 
sold  the  Rivoli  theatre,  Cleveland, 
to  Ed  Gherke. 

Mary  Butora,  who  has  been 
managing  the  Rex  and  Strand  the- 
atres in  Marysvillc  for  her  uncle. 
John  Stahl,  has  taken  a  lease  on 
both  houses,  and  is  now  an  exhibi- 
tor in  her  own  name. 

John  F.  Royal  staged  a  $15,000 
style  show  at  Keith's  Palace  the- 
atre last  week  that  put  ideas  into 
many  women's  heads. 

X.  V.  A.  week  was  celebrated  in 
Cleveland  last  Thursday  at  Keith's 
Palace  Theatre  and  at  Loews 
State  theatre  with  special  midnight 
performances.  For  the  first  time, 
seats  for  this  performance  were  re- 
served. All  tickets  sold  for  $2.00. 
Local  committees  were  headed  as 
follows :  W.  R.  Hopkins,  city  man- 
ager, honorary  chairman;  John  F. 
Royal,  Keith's  Palace,  general 
chairman ;  M.  A.  Malaney,  of 
Loew's  publicity  staff,  chairman  of 
publicity  committee ;  W.  A. 
Haynes,  Allen,  chairman  of  pro- 
gram committee;  Henry  Dykeman. 
Keith's  East  105th  St.,  chairman 
of  act  transportation  committee : 
Thomas  Carroll,  Loew's  State,  in 
charge  of  theatre  service ;  George 
Stevens,  Reade's  Hippodrome,  in 
charge  of  tickets :  Bert  Todd,  of 
Manheim  Amusements,  in  charge 
of  music,  and  George  Dumand,  of 
Loew's  in  charge  of  art. 


THE  Melba  Theatre  presented 
the  Vitaphone  for  the  first  time 
in  a  preview  of  "The  Jazz  Singer" 
at  11:00  P.  M.  Wednesday.  The 
Mclba's  guests  included  the  mayor 
and  city  officials,  the  religious  lead- 
ers of  Dallas,  the  Dallas  theatre 
managers,  and  the  press. 

Charles  Dees  was  elected  presi- 
dent of  the  Dallas  Metro-Goldwyn- 
Mayer  Efficiency  Club  at  the  elec- 
tion meeting  Thursday. 

Harry  Scott,  Short  subjects 
salesmanager,  and  Chas.  AIcDon- 
ald,  general  manager  Aesop  Fables 
of  Timely  Films.  Inc.,  were  visi- 
tors at  the  Pathe  exchange  last 
week. 

Leslie  Wilkes,  manager  of  the 
First  National  Dallas  Exchange, 
has  been  absent  for  more  than  a 
week  on  a  business  trip  to  points 
in  West  Texas. 

Leroy   Bickel,   manager  of  the 


Dallas  Metro-Goldwyn-Mayer  Ex- 
change has  just  returned  from  a 
business  trip  to  South  Texas. 

Ray  Beal,  exploitation  man  for 
Metro-Goldwyn  is  in  Houston  for 
a  five  day  visit. 

Louis  E.  Schneider,  Divisional 
Manager  for  Publix  has  returned 
from  a  trip  to  Denver,  and  will  re- 
main until  after  the  opening  of  the 
Melba's  first  Vitaphone  presenta- 
tion "The  Jazz  Singer." 

Mr.  L.  E.  Harrington,  manager 
of  the  Dallas  FBO  offices  has  just 
returned  from  Galveston  and  Hous- 
ton where  he  has  been  transacting 
business  for  the  last  four  days. 

Simon  Charninsky.  manager  of 
the  Capitol,  left  for  St.  Louis  and 
Giicago  and  will  be  away  a  week. 

A.  Hayden  Mason,  manager  of 
the  Palace,  was  away  from  the  the- 
atre a  few  days  due  to  having  his 
tonsils  removed. 


Barry  Burke,  former  manager  of 
the  Palace  and  now  manager  of  the 
Publix  Theatre  in  Denver  is  ex- 
pected to  arrive  for  a  visit. 

Louis  L.  Dent  has  returned  from 
El  Paso  where  he  has  been  on  busi- 
ness pertaining  to  the  erection  of  a 
half  million  dollar  theatre  to  be 
finished  within  the  next  year. 

Martin  Groggery  is  erecting  a 
new  theatre  at  Edinburg,  Texas, 
which  will  Ik-  named  the  Isis. 

The  Queen  Theatre  at  Richmond 
was  destroyed  by  a  fire  which 
started  in  the  projection  room  and 
the  fire  destroyed  a  half  block  of 
the  business  district  before  being 
brought  under  control. 

The  opening  of  San  Angclo  the- 
atres on  Sunday  caused  the  usual 
wrath  from  most  of  the  churches, 
hut  up  to  the  present  time  no  cases 
have  been  filed  against  the  theatres. 


The  convention  of  the  Arkansas 
Motion  Picture  Theatre  Owners 
will  be  held  in  Little  Rock.  April 
15th  and  16th,  with  the  chief  idea 
of  increasing  membership. 

\Y.  G.  Underwood,  general  man- 
ager of  Liberty-Specialty  is  in  New 
York  making  final  arrangements 
for  releases  for  the  coining  year. 

Jack  Huey,  manager  of  the  Tif- 
fany exchange  has  returned  from  a 
business  trip  to  Houston. 

Bob  Mcllhearn,  manager  of  the 
Dallas  Universal  exchange,  has  re- 
turned from  a  trip  to  West  Texas. 

Y.  W.  Crisp,  one  of  the  original 
owners  and  founders  of  the  Dallas 
film  trade  magazine,  the  Motion 
Picture  Times,  has  taken  over  tin 
management  of  the  magazine. 

S.  G.  Fry  has  opened  the  remod- 
eled Palace  Theatre  at  Mt.  Pleasant 
Texas. 


1216 


M  o  t  i  on    Picture  News 


Atlanta 


RY.,  better  known  as  "Dick" 
.  Anderson,  in  charge  of  In- 
ternational Newsreel  released 
through  Universal,  New  York, 
spent  Thursday  in  Universal's  At- 
lanta office  in  conference  with  R. 
B.  Williams,  southeastern  district 
manager,  incident  to  the  addition 
of  an  extra  newsreel  print  which 
the  Atlanta  office  finds  necessary 
for  service  in  this  territory. 

With  thirty  cases  on  the  calendar 
for  consideration,  the  Atlanta  Joint 
Board  of  Arbitration  met  last  Tues- 
day. Nearly  all  the  cases  were  dis- 
posed of,  but  the  board  will  In 'Id 
an  adjournment  session  next  Tues- 
day to  complete  its  work.  The  out- 
of-town  exhibitors  who  served  on 
the  board  last  Tuesday  were  W.  H. 
Welch,  Strand  Theatre,  Dallas, 
Ga. ;  P.  J.  Henn,  Bonita  Theatre, 
Canton,  Ga.  and  G.  O.  Hatcher, 
Social  Theatre.  Social  Circle,  Ga. 

C.  R.  Beacham  has  returned  to 
the  First  National  fold.  Early  this 
week  he  resumed  activities  under 
that  banner  as  special  representa- 
tive, assigned  for  the  present  to  the 


state  of  Alabama.  In  the  new  ca- 
pacity Mr.  Beacham  will  work  un- 
der the  jurisdiction  of  the  home 
office  and  General  Sales  Manager 
Ned  E.  Depinet,  but  immediate  su- 
pervision will  be  in  the  hands  of 
C.  A.  Clegg,  newly  appointed  man- 
ager of  the  Atlanta  exchange. 

Carl  Cape,  of  the  Colonial  Thea- 
tre, Buford,  Ga.,  was  visitor  to 
Film  Row  this  week. 

C.  L.  Peavey,  manager  of  F  B 
O's  Atlanta  exchange,  spent  the 
week  in  South  Georgia. 

W.  G.  Minder,  southeastern  dis- 
trict manager  for  Tiffany  left 
Tuesday  for  Birmingham  where  he 
spent  several  days,  returning  the 
last  of  the  week. 

R.  E.  L.  Golden  and  son,  of  the 
Golden  Theatres,  LaGrange,  Ga., 
made  a  trip  to  Atlanta  this  week. 

C.  T.  Hopkins,  of  the  Colonial 
Theatre,  Lawrenceville,  Ga.,  was  a 
guest  in  the  film  exchanges  during 
the  week. 

J.  H.  C.  Wink,  of  the  Crescent 
Theatre,  Dalton,  Ga.,  visited  Film 
Row  this  week. 


A.  Solomon,  of  the  Independent 
Theatres,  Chattanooga,  Tenn.,  was 
a  visitor  to  Film  Row  during  the 
week. 

George  F.  Blethen,  formerly  with 
Liberty-Specialty  in  the  Dallas  ter- 
ritory has  joined  the  personnel  of 
the  company's  Atlanta  branch  and 
has  been  given  northern  Alabama 
and  Tennessee. 

Alex  Callen,  Liberty-Specialty 
salesman  has  returned  to  his  terri- 
tory in  South  Alabama  after  visit- 
ing in  the  Atlanta  office. 

C.  A.  Clegg,  Atlanta  branch  man- 
ager for  First  National,  accompa- 
nied salesman  George  Almon  into 
the  Florida  territory  this  week. 

R.  T.  Hill,  president  of  the  Cum- 
berland Amusement  Co.,  Tulla- 
homa,  Tenn.,  was  guest  on  Film 
Row  during  the  week. 

J.  H.  Patton,  Jr.,  of  the  Home- 
wood  Theatre,  Birmingham,  Ala., 
visited  the  exchanges  Wednesday. 

Fred  F.  Creswell,  of  A.  C.  Brom- 
berg  Attractions,  visited  the  Char- 
lotte exchange  this  week. 

J.    H.    Butner,   Atlanta  branch 


manager  of  Educational,  has  re- 
turned from  a  trip  through  the  Flo- 
rida territory. 

John  W.  Hangham.  Jr.,  head  of 
the  Atlanta  exchange  of  Liberty- 
Specialty  Film  Distributing  Corpo- 
ration, spent  the  week  in  the  At- 
lanta office. 

Arthur  C.  Bromberg,  president 
of  Arthur  C.  Bromberg  Attractions, 
with  headquarters  in  Atlanta,  is 
still  in  Florida,  where  he  is  making 
a  tour  by  auto,  and  is  not  ex- 
pected to  return  to  Atlanta  for  sev- 
eral days. 

F.  A.  Leathermau,  of  Atlanta, 
who  handles  the  Reproduce  pipe  or- 
gan and  the  Cuevox  Talker  in  this 
Southeast,  made  a  trip  to  South 
Georgia  early  this  week. 

W.  H.  Welch,  who  operates  the 
Strand  Theatre  at  Dallas,  Ga.,  was 
a  visitor  in  Atlanta  this  week. 

P.  J.  Henn,  of  the  Bonita  Thea- 
tre at  Canton,  Ga.,  visited  Atlanta 
early  this  week  on  business. 

G.  O.  Hatcher,  who  operates  the 
Social  Theatre  at  Social  Circle,  Ga., 
visited  Atlanta  on  business. 


Canada 


WHEN  the  Quebec  Legisla- 
ture passed  the  law  recently 
prohibiting  children  under  16  years 
of  age  from  attending  any  theatre 
with  or  without  adults,  the  provi- 
sion was  made  that  moving  pictures 
could  be  shown  in  schools  and  con- 
vents for  actual  pupils. 

It  has  already  been  found,  how- 
ever, that  practically  no  pictures  are 
available  for  the  schools  or  con- 
vents because  of  theatre  bookings. 
In  other  words,  the  film  exchanges 
have  no  pictures  which  can  be 
loaned  or  rented  the  educational  in- 
stitutions and  the  Government  is 
said  to  be  in  a  quandary  already. 
The  natural  result  is  that  there  are 
no  film  subjects  of  current  value 
for  children  anywhere  in  the  Pro- 
vince. Parents  are  also  raising  ob- 
jection to  the  law  because  they  can- 
not go  to  a  show  and  leave  their 
children  at  home. 

After  playing  a  number  of  lead- 
ins;  Canadian  theatres  as  a  road 


show,  "The  Patent  Leather  Kid" 
is  now  being  released  by  First  Na- 
tional in  the  Dominion  to  all  thea- 
tres under  regular  booking. 

For  the  first  time  in  Toronto 
history,  two  of  the  leading  thea- 
tres are  presenting  a  feature  simul- 
taneously. The  attraction  is  Harold 
Lloyd's  "Speedy"  which  opened  at 
both  the  Uptown  and  Tivoli  Thea- 
tres on  Easter  Saturday  at  60  and 
30  cent  prices.  These  are  two  of 
the  largest  and  most  important 
houses  of  Famous  Players  Canadian 
Corp. 

An  unusual  incident  in  connec- 
tion with  the  presentation  of  "The 
Last  Laugh"  at  the  Imperial  Thea- 
tre, Ottawa,  Ontario,  during  the 
week  of  April  2  was  that,  with  the 
week  half  over,  announcement  was 
made  by  Manager  Ray  Tubman  in 
newspaper  advertisements  that  a 
print  of  the  feature  had  been  se- 
cured with  sub-titles  inserted.  The 
titled  picture  was  shown  for  the 


balance  of  the  week.  The  advance 
advertising  referred  to  the  fact  that 
"The  Last  Laugh"  was  a  feature 
without  sub-titles.  Then,  without 
warning,  the  picture  was  changed 
to  one  with  sub-titles.  Attendance 
during  the  first  half  of  the  week 
was  greater  than  during  the  last 
half.  Incidentally,  this  feature  was 
kept  out  of  Ontario  for  three  years 
because  of  the  Provincial  Govern- 
ment's ban  on  German  films  which 
was  raised  a  few  months  ago. 

J.  M.  Franklin,  manager  of  B.  F. 
Keith's  Theatre,  Ottawa,  has  again 
been  elected  a  director  of  the  Ot- 
tawa Humane  Society,  the  40th  an- 
nual meeting  of  which  was  held  re- 
cently. 

Ronald  McClelland,  manager  of 
the  Copitol  Theatre,  Toronto,  On- 
tario, has  returned  home  after 
spending  the  greater  part  of  the 
winter  in  the  West  Indies. 

Twelve  teams  competed  in  the 
Montreal    Theatrical  Bowling 


League  for  the  handsome  Phono- 
film  Trophy,  these  representing  11 
local  theatres  with  the  12th  team 
made  up  of  members  of  the  Opera- 
tors Union.  In  the  final  matches, 
the  Papineau  Theatre  employes 
won  out  from  the  Corona  in  two 
straight  games. 

In  spite  of  the  fact  that  he  con- 
ducted two  special  Saturday  morn- 
ing shows  in  an  effort  to  accommo- 
date all  juvenile  patrons  who 
flocked  to  the  Empress  Theatre, 
Edmonton,  Alberta,  to  see  Chap- 
lin's "The  Circus,"  Manager  Sam 
Binder  found  that  there  were  still 
a  considerable  number  of  children 
clamoring  to  get  into  the  theatre. 
Mr.  Binder  published  a  public  apol- 
ogy because  these  children  were  dis- 
appointed even  with  the  staging  of 
the  successive  presentations.  Man- 
ager Binder  had  to  call  three  po- 
licemen and  four  city  firemen  to 
look  after  the  enormous  crowds 
during  the  morning. 


Milwaukee 


SAM  THIRION,  formerly  man- 
ager of  the  Bijou  at  Green 
Bay,  lias  leased  the  Fern  theatre  of 
this  city  from  the  Universal  chain 
and  will  take  over  management  at 
once. 

Fred  Aiken,  special  representa- 
tive for  Sport  Lights,  visited  the 
Pathe  exchange  this  week. 

R.  B.  Riggs,  formerly  of  the 
Purtell  theatre  at  Rio,  is  spending 
sometime  in  the  city. 


Community  Theatres,  Inc.,  has 
taken  over  the  Strand  theatre  at 
Whitewater  from  the  Fischer  The- 
atre Circuit. 

Walter  Rourke,  manager  of  the 
Pastime  theatre  at  Horicon,  drove 
to  this  city  in  new  sedan  on  Tues- 
day. 

L.  E.  Bogumill  has  taken  over 
the  Rialto  theatre  at  Thorpe  from 
J.  A.  Walsdorf. 

W.     A.     Aschmann,  formerly 


branch  manager  and  now  associated 
with  Topics  and  Fables,  visited  the 
Pathe  exchange  recently. 

William  Van  Dyke,  of  the  Vau- 
dette  theatre  at  Kaukaun,  spent 
Wednesday  in  the  local  exchanges. 

The  Princess  theatre  at  Cran- 
don  recently  changed  hands  when 
H.  D.  Chesney  sold  to  A.  W.  Frei- 
muth  and  A.  C.  Doran. 

M-G-M  exchange  and  Fox 
branch  have  moved  into  their  new 


exchange  building  on  the  corner 
of  8th  and  State.  The  two  new 
exchanges  are  luxurious,  well 
lighted,  well  equipped  and  con- 
veniently arranged.  The  Fox  ex- 
change faces  8th  street,  and 
M-G-M  faces  south  on  State  street. 
The  building  is  L  shaped  with  a 
gasoline  filling  station  occupying 
the  corner  space.  Ludwig  Film  Ex- 
change moved  into  the  quarters 
occupied  by  Fox  on  Wells  street. 


April    14,    19  28 


1217 


Chicago 


JTLARL  SILVERMAN,  popular 
Hj  manager  of  Warner  Brothers 
Chicago  exchange,  became  a  bene- 
dict on  Thursday  of  last  week, 
Miss  Ethel  Cooper,  of  Chicago, 
being  the  bride.  Immediately  after 
the  ceremony,  Mr.  and  Mrs.  Sil- 
verman will  leave  on  a  honeymoon 
trip  to  Bermuda,  returning  to  New 
York  in  time  for  the  Warner 
Brothers  convention,  which  is 
scheduled  for  the  end  of  April. 

The  Diverscy  theatre,  which  has 
been  operating  as  an  Orpheum 
vaudeville  house,  is  changing  its 
policy  and  will  operate  as  a  straight 
motion  picture  house  week  days, 
with  vaudeville  on  Saturday  and 
Sunday.  Thirty  cents  will  be  the 
top  price  during  the  week. 

Joseph  Pastor  opened  his  Or- 
chard theatre  on  April  7th.  The 
house  has  been  thoroughly  over- 
hauled and  redecorated  and  pre- 
sents an  attractive  appearance.  Mr. 
Pastor  also  owns  and  operates  the 
Argmore,  Rryn  Mawr,  Mohawk, 
and  Lincoln-Webster. 

Manager  Tudah.  who  has  been 
in  charge  of  the  Diverscy  theatre 
for  some  time  past,  has  been  trans- 
ferred to  the  State-Lake  theatre  in 
a  similar  capacity. 

A.  Friedman,  of  the  Rialto  and 
Venetian  theatres,  Racine,  was  a 
visitor  on  film  row  last  Friday, 
and  while  here  arranged  with  Na- 
tional Screen  Service  to  make  up 


special  presentation  trailers  for  the 
new  theatre  which  is  scheduled  to 
open  on  April  12th. 

Fox  salesmen  are  up  on  their 
toes  in  anticipation  of  Jimmy 
Granger  Week,  which  is  set  for 
June  10th  to  16th.  The  Chicago 
salesman  making  the  best  record 
during  this  period  is  to  receive  a 
handsome  gold  watch  and  the  boys 
all  arc  after  this  prize. 

Frank  Schaefer  expects  to  leave 
for  Los  Angeles  on  May  1st,  where 
his  wife  has  been  spending  the 
winter.  After  a  brief  visit  on  the 
coast  he  will  accompany  his  wife 
back  to  Chicago.  This  will  be  Mr. 
Schaefer's  second  visit  to  Cali- 
fornia this  season. 

Fred  Aiken,  general  sales  man- 
ager of  the  Grantland-Rice  Sport- 
lights,  was  in  Chicago  this  week, 
making  his  headquarters  at  the 
Pathe  Exchange,  and  reports  that 
he.  hereafter,  will  spend  a  con- 
siderable amount  of  time  in  this 
city,  which  will  be  good  news  to 
his  host  of  friends  and  good 
wishers  in  the  territory. 

The  Opera  House  at  Hebron,  Il- 
linois, has  been  sold  by  Manager 
Miller  to  "Red"  Latham,  a  new- 
comer in  the  motion  picture  busi- 
ness, who  has  changed  the  name 
of  the  theatre  to  Red's  theatre. 

Manager  Herbert  Washburn,  of 
F.  B.  O.'s  Chicago  exchange,  is 
arranging  for  a  big  reception  for 


Tom  Mix,  who  is  scheduled  to 
spend  the  day  of  May  2nd  at  the 
Chicago  office.  Mr.  Washburn 
wishes  to  give  all  the  theatre  men 
of  the  Chicago  district  an  oppor- 
tunity to  meet  the  famous  western 
star  during  his  stay. 

Max  Roth,  Fox  home  office  rep- 
resentative, with  headquarters  in 
Xew  York  City,  was  visiting  the 
Chicago  exchange  this  week.  Mr. 
Roth  has  been  making  a  tour  which 
included  the  central  west  exchanges. 

Ed  Johnson,  popularly  known  as 
"Red,"  is  leaving  this  week  for  a 
brief  visit  to  New  Orleans,  where 
he  is  going  on  personal  business. 
He  expects  to  be  back  at  his  head 
quarters  in  F.  B.  O.'s  exchange 
next  week. 

Charles  and  Spiros  Skouras  and 
William  Goldman,  of  the  St.  Louis 
Amusement  Company,  were  in  Chi- 
cago, recently,  making  preparations 
for  the  reopening  of  the  Circle 
theatre  in  Indianapolis,  Indiana.  It 
is  understood  that  the  Circle  will 
go  into  a  band  show  policy  and 
Brook  Jones,  who  is  now  at  the 
Missouri  theatre,  St.  Louis,  will  be 
brought  to  Indianapolis  to  head 
the  band. 

Joe  Koppel,  managing  director 
of  the  Pearl  and  Alycon  theatres, 
Highland  Park,  Illinois,  reports 
that  beginning  April  9th.  the  Pearl 
theatre  will  be  open  only  on  Satur- 
days and  Sundays. 


Joseph  Pollack,  president  of  the 
National  Screen  Service,  is  sched- 
uled to  arrive  in  Chicago  next  week 
for  a  stay  of  several  days.  Among 
other  things  to  receive  his  attention 
while  here  will  be  plans  for  new 
quarters  to  which  National  Screen 
Service  will  move  about  May  1st. 

The  Varsity  theatre,  Evanston, 
has  been  taken  over  by  Lubliner  & 
Trinz,  and  the  price  of  admission 
reduced  from  fifty  cents  top  to 
forty  cents.  Lubliner  &  Trinz  are 
installing  a  salon  orchestra  in  the 
Varsity  and  pictures  will  be 
changed  from  three  to  four  times 
a  week. 

Manager  Clyde  Eckhardt,  of  Fox 
Film  Corporation,  will  go  to  Mil- 
waukee for  the  formal  opening  <'t 
his  company's  new  exchange  in  that 
city  on  April  17th.  Fred  Sliter, 
manager  of  the  Milwaukee  branch, 
is  very  enthusiastic  over  the  new 
quarters,  which  he  states  will  be 
commodious,  well  furnished  and  up 
to  date  in  every  particular. 

Gradwcll  Sears,  whose  transfer 
from  the  Cleveland  office  of  First 
National  to  assume  the  position  of 
Chicago  manager,  was  announced 
some  time  ago,  has  arrived  in  Chi- 
cago to  take  up  his  new  duties.  Mr. 
Sears  was  given  a  warm  welcome 
as  he  has  many  friends  in  this 
city  where  he  was  located  for  some 
time. 


New  England 


KOF  P.  HALL  at  Freyburg. 
'  Me.,  has  been  sold  by  R.  C. 
Gaffner  to  L.  P.  Gorman,  who  op- 
crates  many  theatres  in  Maine. 

The  Park  theatre  at  Lebanon, 
N.  H.,  has  been  sold  by  F.  P. 
Sharby  to  I..  C.  Beede,  who  will 
continue  to  operate. 

Odd  Fellows  at  Buckfield.  Me., 
has  changed  ownership,  C.  W  Ed- 
wards having  acquired  the  theatre. 

The  Town  Hall  at  York  Vil- 
lage, Me.,  a  well  known  summer 
theatre,  which  has  also  operated 
through  the  winter  season  for  the 
past  two  years,  has  been  sold  by  F. 
W.  Marshall  to  A.  E.  Newick. 

It  is  understood  that  the  Garde 
theatre  at  New  London,  that  city's 
newest  theatre,  has  been  taken  over 
by  the  Garde  estate,  who  will  op- 
erate the  house. 

Publix  Theatres  are  said  to  be 
negotiating  for  three  theatres  in 
Nashua.  N.  It.,  the  Park,  Tremont 
and  Colonial.  These  three  play- 
houses have  been  very  successful 
under  their  present  management 
and  are  among  the  best  known  New 
Hampshire  theatres. 

Phil  Fox,  booker  at  the  Inde- 
pendent Films,  Inc.,  Boston,  is  con- 
fined to  his  home  with  throat  trou- 
ble, which  may  necessitate  a  minor 
operation. 

I^aurence  DeCain  has  resigned  as 
manager  of  the  Riverside  theatre 


in  Medford  and  William  Spragg, 
formerly  of  Chelsea,  Mass.,  will 
manage  the  theatre. 

Charles  Ray  is  expected  to  be  in 
attendance  at  the  third  annual  ball 
of  the  New  England  Bookers  As- 
sociation, to  be  held  at  the  State 
theatre  ball  room,  Boston,  April 
20th. 

Herbert  Higgins,  booker  at  First 
National,  has  returned  after  a 
week's  illness  of  the  grippe. 

Charles  Heath,  projectionist  at 
the  Pathe  exchange,  is  the  owner 
of  a  new  Pontiac  coach.  Frank- 
Wolf  of  the  same  exchange  has  a 
new  Chandler,  Harry  Smith  a 
Buick,  Dick  Sears,  news  camera- 
man, received  the  first  of  the  new- 
Ford  coaches  delivered  in  Boston. 

The  Pathe  bowling  team  de- 
feated the  Independent  squad  by  21 
pins  in  a  hard  fought  match  Satur- 
day. 

A  new  theatre  is  to  be  erected  at 
Franklin,  Mass.  The  owners'  name 
is  withheld  for  the  present. 


Joseph  J.  Flynn  of  the  Victoria, 
Lawrence,  Mass.,  and  the  Casino 
at  Hampton  Beach,  N.  H.,  was  in 
Boston  this  week,  arranging  dates 
for  the  summer.  It  is  prol>able 
the  Casino  will  open  this  season 
several  weeks  earlier  than  in  ter- 
mer years. 

The  Town  Hall  at  Westlxiro, 
which  has  been  operated  by  T.  B. 
Ixwis  for  seven  years,  is  to  be 
torn  down.  A  new  theatre  is  to 
be  built  at  once  and  it  is  expected 
that  Mr.  Lewis  will  be  ready  to 
open  the  new  theatre  within  three 
months. 

The  Bijou  theatre.  Springfield, 
will  change  its  policy  starting  next 
week.  It  will  run  a  full  week's 
program  instead  of  the  three 
changes  a  week.  The  new  policy 
will  be  in  force  for  a  period  of 
13  weeks  and  may  be  extended  in- 
definitely. Al  Landers  is  mana- 
ger of  the  house. 

Ernest  Warren,  who  covers  Ver- 
mont   and    New    I  lampshire  for 


Pathe,  is  laid  up  with  an  infected 
knee.  He  expects  to  get  back  on 
the  road  within  a  week. 

Commencing  Monday,  the  Mys- 
tic theatre  at  Maiden.  Mass..  re- 
turns to  a  first  run  house,  with  a 
full  week's  run  of  double  features. 
The  theatre  is  also  showing  vaude- 
ville on  three  nights  each  week. 

Edward  B.  Connolly  of  the  Na- 
tional Screen  Service.  Boston,  is 
scanning  the  bulletins  for  the  open- 
ing of  the  fishing  season. 

Arthur  Ruscica,  student  at  the 
Fox  exchange.  Boston,  has  returned 
after  a  week's  illness  at  his  home 
in  New  York  City. 

Taunton  is  having  its  first  ex- 
perience of  two  bouses  playing  day 
and  date  this  week  with  the  show- 
ing of  "Seventh  Heaven"  at  the 
Star  and  Casino,  with  orthopbonic 
victrola  accompaniment. 

Frank  Grady,  a  former  booker  at 
Pathe,  is  now  breaking  in  as  audi- 
tor at  the  Metro-Goldwyn  ex- 
change. Boston. 


EMPIRE  LABORATORIES  INC. 


723  Seventh  Ave.,  N.  Y. 


Quality 


Bryant  5437-5736-2180 


DEVELOPING  AND  PRINTING  MOTION  PICTURE  FILM 


1218 


.1/  o  t  i  o  n    Picture    AT  civ  s 


Kansas  City 


MB.  SHANBERG,  managing 
•  director  of  Loew's  Mid- 
land Theatre,  Kansas  City,  since 
its  opening  last  fall,  has  resigned 
to  devote  his  entire  time  to  the  op- 
eration of  a  recently  acquired  cir- 
cuit of  theatres  in  Missouri  and 
Kansas.  The  general  offices  of  the 
circuit  are  in  the  Midland  Theatre 
huilding.  Mr.  Shanberg  sought  to 
be  relieved  of  his  duties  at  the  Mid- 
land in  January  when  the  control 
of  the  other  chain  came  into  his 
hands.  With  his  withdrawal,  H. 
H.  Maloney  becomes  resident  man- 
ager of  Loew's  Midland.  Mr.  Ma- 
loney has  been  at  the  theatre  the 
last  rive  months  as  house  manager. 
Harold  Evans  will  continue  as 
manager  of  the  Newman  Theatre, 
also  operated  by  Loew  interests. 
Mr.  Shanberg  and  Herbert  Woolf, 
of  Kansas  City,  will  remain  joint 
owners  of  the  Midland  with 
Loew's,  Inc. 

The  second  show  had  just  started 
at  the  Rivoli  Theatre,  suburban 
house  of  Kansas  City,  Friday  night, 


when  fire  broke  out  in  a  back-stage 
dressing  room.  The  audience  of 
about  300  filed  out  in  orderly  man- 
ner, however.  The  loss  was  esti- 
mated at  $700. 

Walter  Wallace,  of  Leaven- 
worth, Kan.,  part  owner  of  the 
Orpheum,  Lyceum  and  Strand  the- 
atres of  Leavenworth,  died  Satur- 
day in  St.  Joseph  Hospital,  Leav- 
enworth, from  pneumonia.  He  was 
one  of  the  most  widely  known  ex- 
hibitors in  Missouri  and  Kansas 
He  leaves  his  widow,  a  son  and  a 
daughter. 

Last  February  a  bandit  robbed 
the  cashier  of  the  Madrid  Theatre, 
suburban  house  of  Kansas  City,  of 
$50.  Miss  Mae  Ahearns,  relief 
cashier  at  the  theatre,  was  thinking 
of  that  hold-up,  coincidentally, 
when  a  Buick  touring  car  stopped 
in  front  of  the  theatre.  A  bandit 
alighted,  rushed  up  to  the  box- 
office  and  pointed  a  revolver  at 
Miss  Ahearns,  who  ignored  the 
danger  and  rushed  from  the  box- 


office  into  the  theatre.  The  bandit 
fled,  getting  nothing. 

A  charge  of  violating  the  city 
smoke  ordinance  was  dismissed 
against  K.  S.  Duncan,  president  of 
the  Rialto  Theatre  Corporation, 
Kansas  City,  in  the  South  Side 
Municipal  Court  this  week.  J.  P. 
Hays,  smoke  inspector,  told  Judge 
Ira  S.  Gardner  that  Mr.  Duncan 
had  eliminated  all  unnecessary 
smoke  conditions  at  the  Broadmour 
Theatre,  a  suburban  house. 

Extensive  preparations  are  being 
made  by  Kansas  City's  movie  row 
for  entertainment  features  in  con- 
junction with  the  First  National 
mid-west  convention  in  Kansas 
City,  May  1,  2  and  3.  This  will  be 
the  first  sales  convention  of  im- 
portance to  be  held  in  Kansas  City. 
More  than  100  executives,  branch 
managers  and  salesmen  will  attend. 

The  management  of  the  Ritz 
Theatre.  Marshall,  Mo.,  has  been 
taken  over  by  Mrs.  Mae  Edmonds. 

Russell  Borg,  Kansas  City  Edu- 


cational branch  manager,  and 
"Bernie"  Bernfield,  salesman,  were 
hustling  for  more  business  in  the 
territory  this  week. 

J.  W.  Carson,  who  has  been  op- 
erating the  Electric  Theatre  in 
Englewood,  Mo.,  has  assumed 
charge  of  the  Elliott  Theatre  there 
also. 

The  remodeling  of  the  Star  The- 
atre, Nevada,  Mo.,  has  been  com- 
pleted, as  has  the  remodeling  of  the 
Orpheum  Theatre,  Neosho,  Mo., 
operated  by  Hugh  Gardner. 

Mrs.  Mattie  Chaffee,  mother  of 
Al  Chaffee,  cashier  of  the  First 
National  branch,  died  in  St.  Mary's 
Hospital  Friday. 

The  First  National  branch  office 
will  undergo  a  complete  redecora- 
tion  soon. 

Cecil  Mayberry,  sales  manager 
for  Columbia,  was  a  Kansas  City 
visitor. 

D.  M.  Major,  formerly  witli  the 
Liberty  Film  Exchange,  Kansas 
City,  has  joined  the  FBO  sales 
force. 


Detroit 


STARTLING  and  lavish  use  is 
made  of  jewels  in  the  new  Fox 
theatre,  the  huge  dome  of  which 
has  just  been  completed  except  for 
the  finishing  colors.  When  the 
canopy  is  completed  the  orna- 
mental work,  it  is  claimed,  will 
be  finer  than  in  any  house  ever 
erected  in  this  section  of  the  coun- 
try. Each  week  the  signs,  six  feet 
tall,  are  changed,  with  reports  of 
building  progress  or  coming  attrac- 
tion in  the  huge  new  Hindoo 
temple  type  theatre. 

Starting  April  7,  the  State  the- 
atre will  revert  to  presentation  and 
picture  programs.  The  present 
policy  of  Loew's  vaudeville  was 
inaugurated  last  season  with  exr 
cellent  results  until  C.  H.  Miles 
opened  his  new  Oriental  theatre, 


where  Pantages  variety  and  photo- 
plays are  displayed.  Under  the 
new  plan,  Fred  Stritt  will  preside 
as  master  of  ceremonies  and 
Walter  Bastian  will  assume  his 
duties  as  director  of  the  stage 
band. 

Dave  Nathanson,  brother  of  Sam 
Nathanson,  one  of  the  Pathe  sales- 
men in  Detroit,  recently  opened  ;> 
gents'  furnishing  store  in  the  new 
United  Artists  Theatre  Building. 

Jack  Heagney,  formerly  with 
Warner  Bros.,  who  resigned  in 
January  to  have  an  operation  for 
appendicitis,  has  returned  to  this 
city  and  will  announce  his  connec- 
tion shortly. 

Mr.  and  Mrs.  John  H.  Kunsky 
and  their  son-in-law  and  daughter, 


Mr.  and  Airs.  Robert  W.  Albright, 
are  making  preparations  to  leave 
the  latter  part  of  March  for  Spain. 
They  will  spend  about  three  months 
on  the  other  side. 

It  is  rumored  that  a  new  Kunsky 
theatre  will  be  erected  at  Wood- 
ward and  the  Six-Mile  Road,  di- 
rectly opposite  the  Keith- Albee 
Uptown.  A  few  years  ago,  it  is 
said,  the  Kunsky  organization  had 
decided  to  erect  a  house  in  that 
vicinity. 

The  policy  of  the  United  Artists 
theatre  will  be  a  change  of  shows 
on  Fridays,  rather  than  Saturdays 
or  Sundays,  as  most  other  houses 
here  do. 

The  new  zoning  plan  for  De- 
troit and  Grand  Rapids  has  been 


completed  after  many  weeks  of 
conferences  between  branch  man- 
agers and  exhibitors. 

Stanley  Fisher,  formerly  state 
representative  for  Pathe,  has  signed 
to  sell  Tiffany-Stahl  products. 

E.  H.  Robinson,  of  Film  Truck 
Service,  is  recuperating  from  a 
long  illness  at  St.  Petersburg,  Fla. 

Vernon  Locey,  owner  of  the 
Temple  in  Howell,  has  been  mak- 
ing arrangements  for  a  new  theatre 
in  connection  with  a  recreation 
building  being  erected  by  the 
Lincoln  Theatre  Co.  The  house 
will  seat  750  and  designed  along 
the  lines  of  Spanish  architecture. 
At  present,  Locey  is  showing  fea- 
ture pictures  and  shorts  in  the  local 
high  school.  The  Temple  burned 
to  the  ground  Alarch  1. 


Minneapolis 


AT  the  regular  village  election 
held  recently  in  Hayfield, 
Minn.,  the  question  of  Sunday 
shows  was  voted  upon  and  the  neg- 
atives won  by  a  margin  of  19  votes. 
There  will  therefore  be  no  Sunday 
shows  in  Hayfield  for  at  least  an- 
other year. 

W.  H.  Bannister,  owner  of  the 
Grand  theatre,  Hallock,  Minn.,  has 
organized  an  orchestra  from  local 
talent  and  secured  a  well  known  di- 
rector, Blind  Bischoff  of  Thief 
River  Falls,  Minn.,  to  lead  the 
young  people.    The  orchestra  has 


been  named  Wild  Bill's  Synco- 
pators  and  has  done  so  well  that 
they  are  playing  for  shows  and 
dances  in  a  number  of  Minnesota 
and  North  Dakota  towns. 

For  the  first  two  weeks  of  the 
opening  of  his  new  theatre  at 
Huron,  S.  D.,  Don  Harris  has 
done  a  remarkable  business.  The 
new  theatre,  which  seats  800,  is  one 
of  the  finest  in  any  town  of  the  size 
of  Huron  in  the  middle  west. 

The  Gem  theatre,  at  Littlefork, 
Minn.,  has  been  taken  over  by  Al 
Peterson,    of    International  Falls. 


The  local  manager  will  be  Ted 
Fairchild. 

The  Grand  theatre,  at  De  Graff, 
Minn.,  has  been  reopened  by  Mc- 
Nellis  and  Tauer. 

The  Thebold  Aldrich  House 
building  at  Benson,  Minn.,  which 
houses  the  Viking  theatre,  has  been 
purchased  by  Jack  DeMarce,  who 
plans  to  e-cct  a  modern  theatre  on 
the  site. 

The  theatre  at  Halliday,  N.  D., 
was  opened  April  7. 

The  new  State  theatre,  which  has 
just  been  completed  at  Moorhead, 


Minn.,  was  opened  early  in  April. 
It  was  erected  by  the  McCarthy 
Bros,  and  has  been  leased  for  a 
term  of  years  by  the  American 
Amusement  Company,  which  con- 
trols theatres  at  Minneapolis,  Far- 
go, and  Mankato. 

Frank  Woskie  is  to  sell  for 
Paramount  out  of  Minn-apolis. 
For  the  last  three  years  he  has 
been  associated  with  Myron  Can- 
dies. 

Dick  Baasen,  an  exhibitor  from 
Minot,  N.  D.,  was  a  recent  visitoi 
in  Minneapolis. 


April    14,    19  28 


1219 


Philadelphia 


THF  fact  that  police  have  so  far 
been  unsuccessful  in  appre- 
hending the  slayer  of  Max  T.  Har- 
rison, assistant  manager  of  the 
Crosskeys  theatre.  60th  and  Market 
Streets.  Philadelphia,  in  spite  of  3 
citv-wide  manhunt  spurred  on  by  a 
reward  of  $1,000  offered  by  tin- 
Stanley  C  ompany  of  America,  and 
have  also  failed  to  capture  two 
gunmen  who  escaped  with  $200 
stolen  about  a  month  ago  from 
Earl  Western,  manager  of  the  Jef- 
ferson theatre,  Philadelphia,  has 
caused  such  widespread  alarm 
among  theatre  owners  in  this  sec- 
tion at  the  increasing  number  of 
holdups  that  arrangements  are  be- 
ing made  by  a  number  of  exhibi- 
tors fo~  the  collection  of  receipts 
by  armored  cars.  The  killing  on 
March  23rd  of  Max  T.  Harrison, 
assistant  manager  of  the  Crosskeys 
theatre  who  was  left  dying  on  the 
sidewalk  while  a  17-year-old  girl 
was  dangerously  wound-'d,  was  one 
of  the  most  daring  holdups  in  tin's 
citv  for  several  years. 

The  da-den  theatre.  Fourth  and 
Spring  Garden  Streets,  Philadel- 
phia, formerly  known  as  the  Spring 
Garden  theatre,  will  be  reopened 
during  the  second  week  in  April, 
under  the  management  of  Joseph 
Goodstein  and  Herbert  Elliott,  who 
also  operate  the  Palm  theatre 
About  $30,000  has  been  spent  in 


remodeling  the  house,  the  seating 
capacity  has  been  reduced  to  940 
in  order  to  provide  for  the  addition 
of  a  stage,  and  presentation  acts 
will  augment  the  regular  picture 
program. 

Ambler,  Pa.,  a  town  of  about 
4.500  population,  located  not  far 
from  Philadelphia,  is  the  scene  of 
a  theatre  building  contest  which  is 
arousing  a  great  deal  of  local  in- 
terest. Dr.  R.  Y.  Mattison,  mil- 
lionaire head  of  the  firm  of  Keas- 
bey  &  Mattison.  owners  of  the 
largest  asbestos  and  magnesia  man- 
ufacturing plant  in  the  world, 
which  employs  about  1.200  of  the 
inhabitants  of  the  town,  who  is  the 
owner  of  the  Ambler  Opera  House, 
an  antiquated  second-story  theatre, 
and  the  only  place  of  amusement 
the  town  affords,  has  announced 
that  the  theatre  will  be  rebuilt  and 
modernized,  but  that  the  scale  of 
admission  prices,  10c  and  15c,  will 
lie  maintained.  Ambler  is  a  one- 
industry  town  and  naturally  reflects 
Dr.  Mattison's  influence.  Soms 
time  ago  Harrison  Brothers  de- 
cided to  build  a  new  1,200-seat  mo- 
tion picture  theatre  in  Ambler 
only  about  three  blocks  from  the 
Opera  House.  Contracts  have  been 
let  for  the  work,  which  will  start 
soon.  Public  interest  is  running 
high  as  to  whether  Harrison 
Brothers  will  be  able  to  make  a 


success  of  their  venture  in  spite 
of  the  determined  and  powerful 
opposition  of  the  millionaire  owner 
of  the  Opera  House,  particularly  if 
he  adheres  to  his  admission  charges 
of  10c  and  15c,  with  a  10c  increase 
for  vaudeville  on  Saturday  nights. 

John  I'.  McCarthy,  of  Kansas 
City,  has  succeeded  Edward  J. 
Melniker  as  manager  of  the  Re- 
gent theatre,  Harrisburg,  one  of 
the  Marcus  Loew  chain.  Prior  to 
taking  charge  of  the  Harrisburg 
house,  Mr.  McCarthy  was  man- 
ager of  Loew's  Newman  theatre 
in  Kansas  City.  Mr.  Melniker, 
who  was  manager  of  the  Regent 
for  15  years,  was  transferred  to 
Loew's  Ohio  State  theatre,  Colum- 
bus, Ohio. 

Jacob  Fabian,  president  of  the 
Stanley-Fabian  theatres,  and  father 
of  Si  Fabian,  newly  elected  di- 
rector of  the  Stanley  Company  of 
America,  will  spend  several  weeks 
in  the  South  convalescing  from  an 
operation  which  he  recently  under- 
went in  a  New  York  hospital.  , 

At  the  last  meeting  of  the 
M.P.T.O.  of  Eastern  Pennsyl- 
vania, Southern  New  Jersey  and 
Delaware,  of  seventeen  complaints 
brought  against  exhibitors  by  ex- 
changes, not  one  was  against  a 
member  of  the  local  organization. 

William  H.  Erbc,  Boston  branch 
manager    for  Paramount-Famous 


Players,  was  a  recent  visitor  in 
Philadelphia,  having  come  here  to 
spend  Sunday  with  friends  after 
attending  a  meeting  of  the  Para- 
mount Pep  Club  in  New  York.  Mr. 
Erbe  bcean  his  theatrical  career 
here  in  1919,  as  a  salesman  for  the 
old  Superior  Exchange. 

W.  E.  Smith,  district  manager 
for  Paramount  has  cone  to  Wat- 
kins  Glen,  N.  Y.,  for  a  short  rest 
and  to  thoroughly  recuperate  his 
health,  which  has  not  been  of  the 
best  lately. 

Percy  E.  Bloch.  branch  manager 
for  Paramount  in  Philadelph:a.  is 
spending  his  annual  vacation  with 
relatives  in  New  Orleans,  his  home. 

Charles  Erlamrer  is  reported  as 
being  seriously  ill  at  Atlantic  City, 
where  he  will  probably  Ik?  oblieed 
to  spend  some  time  before  return- 
ing to  New  York. 

Lessey  Bros.,  Michael,  A.  F.  and 
Geo.  W..  oixrating  the  Aurora  and 
Diamond  theatres  of  Philadelphia, 
recently  opened  the  new  Collings- 
wood  theatre.  Collingswood.  N.  J., 
replacing  an  old  house  of  the  same 
name.  The  new  house  has  every- 
thing in  the  way  of  modern  equip- 
ment, including  Yitaphone  and 
Movietone  and  an  eight  piece  or- 
chestra and  mny  interesting  inno- 
vations in  the  way  of  interior  deco- 
rations. 


Cincinnati 


THREE-FOURTHS  of  Cincin- 
nati's population  attend  the  46 
motion  picture  shows  in  the  city, 
according  to  a  recent  national  sur- 
vey, the  average  number  attending 
being  304,200. 

Floyd  F.  Smith,  who  has  been 
connected  with  Loew's  Ohio  the- 
atre, at  Columbus.  Ohio,  has  been 
appointed  manager  of  Loew's  new- 
house,  at  Richmond,  Va. 

Edward  J.  Melniker,  who  has 
been  manager  of  Loew's  Regent,  at 
Harrisburg,  Pa.,  lor  the  past 
fifteen  months,  has  been  made  man- 
ager of  Loew's  Ohio,  at  Columbus. 
Melniker  will,  in  turn,  be  suc- 
ceeded at  Harrisburgh  by  John  P. 
McCarthy,  who  formerly  managed 
the  Newman  theatre,  at  Kansas 
City. 

Fred  Hineman.  who  operates  a 
motion  picture  theatre  at  Carding- 
ton,  Ohio,  was  arrested  recently  for 
Sunday  showing.  He  was  fined 
$15  and  costs,  and  given  a  sus- 
pended jail  sentence  of  30  days, 
the  suspension  being  conditioned 
on  a  promise  that  no  further  at- 
tempts at  Sunday  performances 
would  be  made. 


The  old  Delaware,  Ohio,  Opera 
House  vvih  be  extensively  re- 
modeled, and  converted  into  an  up- 
to-date  house,  at  an  estimated  cost 
of  $20,000,  according  to  announce- 
ment by  the  city  authorities. 

The  Grand  theatre,  Middletown, 
Ohio,  of  which  Nick  Mailers  is 
manager,  is  being  renovated.  New 
projection  equipment,  as  well  as  an 
Orchestraphone,  are  being  installed. 

Leo  Burkhart,  manager  of  the 
Hippodrome,  Crestline,  Ohio,  re- 
cently played  host  to  members  of 
the  local  basket  ball  teams. 

The  Strand  theatre.  Piqua,  Ohio, 
owned  by  The  Piqua  Amusement 
Co.,  was  discovered  to  he  on  fire 
by  a  passerby  a  few  days  ago.  The 
blaze  was  extinguished  before  ma- 
terial damage  was  done.  The 
house  was  empty  at  the  time. 

The  Kenton,  Ohio.  Amusement 
Co.,  of  which  W.  W.  Bowers  is 
president,  will  erect  a  new  house  in 
that  citv  at  an  estimated  cost  of 
$125,000. 

Among  the  recent  visitors  along 
Film  Row,  in  Cincinnati,  was 
George  Peakras.  Columbus.  Ohio, 
who  recently  took  over  the  Rivoli 
and  Ritz  theatres  in  that  city.  J. 


Reynolds,  manager  of  the  New 
theatre.  Columbus,  was  also  a  re- 
cent Cincinnati  visitor. 

A  survey  recently  made  at  Day- 
ton, Ohio,  with  a  view  of  checking 
up  on  theatre  attendance,  shows 
that  more  white  pe-sons  than 
negroes  attend  the  Palace  theatre, 
in  that  city,  which  house  caters  to 
a  colored  clientele. 

George  J.  Riester,  who  hails 
from  New  York  City,  has  been 
appointed  manager  of  the  Ohio 
and  Majestic  theatres.  Mansfield. 
Ohio,  to  succeed  Harry  Brown,  Jr.. 
who  has  been  transferred  to  Lorain. 
Ohio,  where  he  will  be  manager 
of  the  new  Palace  theatre  in  that 
city.  No  changes  will  be  made  in 
the  Mansfield  houses  by  the  new 
management. 

Frank  G.  Kroell.  assistant  super- 
intendent of  the  Columbia  theatre. 
2527  Vine  Street.  Cincinnati,  may 
sutler  the  loss  of  his  left  leg  as 
the  result  of  an  explosion  of  an  air 
compressing  machine.  Kroell  had 
started  the  machine  in  operation 
just  prior  to  opening  the  theatre, 
when  the  explosion  occurred,  pieces 
■  >t  (lying  metal  penetrating  his  leg. 
He  was  removed  to  the  ( icncral 


hospital,  where  the  physicians  an- 
nounced that  amputation  would 
probably  be  necessary. 

Manager  Erk,  of  the  Piqua 
Amusement  Co.,  Piqua.  Ohio,  re- 
cently arranged  for  motion  pictures 
to  be  taken  of  Piqua  and  vicinity, 
which  he  showed  at  his  theatres. 
He  is  also  holding  same  available 
for  all  local  clubs  and  societies  for 
the  purpose  of  exploiting  the  city. 

Harry  Flinn,  Wadsworth.  Ohio, 
has  taken  a  two-year  lease  on  the 
Opera  House,  at  Ashland.  Ohio. 
The  house  is  under  control  of  the 
city  council,  and  Flinn's  bid  for  the 
two-year  period  was  S14.256.  A 
clause  in  the  lease,  however,  pro- 
hibits the  showing  of  pictures  on 
Sunday. 

Manager  Harry  Brown.  Jr..  of 
the  Ohio  and  Majestic  theatres,  at 
Mansfield.  Ohio,  was  one  of  the 
many  who  installed  radio  receiving 
sets  in  their  bouses  to  enable  the 
patrons  to  listen  in  on  the  recent 
Dodge  hour  of  movie  stars. 

The  Grand  Opera  House.  St. 
Marys.  Ohio,  has  been  ordered  sold 
by  the  Auglaize  county  common 
pleas  court  and  proceeds  applied  to 
mortgages  held  on  the  building. 


COSTUMES  FOR  HIRE   Ss  BROOKS 


1220 


Motion    Picture  News 


South  West 


THE  semi-annual  meeting  of  the 
Oklahoma  M.  P.  T.  O.  will 
convene  at  the  Huckins  hotel,  Okla- 
homa City,  Okla.,  April  9th,  for 
the  purpose  of  transacting  routine 
business  and  anything  else  that  may 
come  up. 

Mrs.  J.  H.  Dooke,  biller  for  Uni- 
versal at  Oklahoma  City,  is  sport- 
ing a  new  Nash  coupe. 

Mrs.  Ella  Bennett  opened  the 
new  Majestic  theatre  at  Seminole, 
Okla. 

G.  A.  Peterson  is  making  rapid 
progress  in  the  erection  of  his  new 
Cozy  theatre  at  Hollis,  Okla. 

W.  Z.  Spearman,  of  Edmond, 
Okla.,  president  of  the  Oklahoma 
M.  P.  T.  O.,  visited  in  Oklahoma 
Citv  the  past  week. 

The  Rialto  theatre  at  klahoma 
City  has  been  closed  for  remodel- 
ing. 

C.  Lyles  has  purchased  the  Ham- 
ley  theatre  at  Clinton,  Okla. 

Miss  Louise  Beamus  of  the  Uni- 
versal office  returned  to  her  duties 
at  Oklahoma  City  Monday  after  a 
week  of  illness. 

The  Palace  theatre  at  Blackwell. 
Okla.,  has  been  reopened  after  re- 
modeling. 

M.  Dodson  will  remodel  a  build- 
ing and  open  a  new  theatre  at  Van 
Buren,  Ark. 

The  Princess  theatre  has  re- 
opened at  Little  Rock,  Ark.,  follow- 
ing remodeling. 

A.  M.  Wolf,  former  National 
Screen  Service  representative  in 
Oklahoma,  has  left  for  Milwaukee, 
Wis.,  to  join  the  Universal  staff. 

The  Trinity,  a  Dallas,  Texas, 
suburban  house,  suffered  a  loss 
from  fire  recently,  the  loss  was 
covered  by  the  Southern  Under- 
writers. 

The  Greater  Palace  theatre  at 


ALTERATIONS  to  the  stage 
of  the  Strand  theatre,  York's 
newest  and  largest  picture  and 
vaudeville  house,  a  part  of  the 
chain  of  the  Nathan  Appel  Enter- 
prises, are  to  be  made  at  a  cost  of 
$50,000.  The  work  began  on 
April  1.  The  stage  will  be  fully 
equipped  with  scenery,  wings,  flies, 
drops,  curtains,  special  lighting  fa- 
cilities and  dressing  rooms.  It  is 
announced  that  the  improvements 
will  not  interfere  with  the  show- 
ing of  motion  pictures  or  presenta- 
tions. 

The  management  of  the  Family 
theatre.  New  Cumberland,  turned 
over  the  auditorium  the  night  of 
April  9  to  the  New  Cumberland 
Civic  Club  for  the  holding  of  a 
benefit  performance  of  motion  pic- 
tures. 

Mrs.  C.  Floyd  Hopkins,  wife  of 
the  district  representative  for  the 
dozen  Wilmer  &  Vincent  theatres 
in  I  larrisburg  and  Reading,  has 
been  chosen  captain  of  one  of  the 
teams  in  Section  3,  to  solicit  funds 


Mount  Pleasant,  Texas,  opened  to 
pleased  capacity  business  last  week. 

Dent  Theatres,  Inc.,  have  moved 
its  Vitaphone  equipment  from  the 
Arcadia  Theatre  at  Dallas,  Tex.,  to 
be  one  of  the  organization  houses 
in  Wichita  Falls,  Tex.,  leaving  the 
Melba  at  Dallas  the  only  Dallas 
house  using  the  Vitaphone. 

!?.  C.  Howell  &  Sons  will  open 
their  new  theatre  at  Coleman, 
Texas,  soon. 

Oscar  Korn's  new  1,200  seater 
theatre  at  McCamey,  Texas,  will 
open  soon. 

Diaz  Callahan  is  erecting  a  new 
theatre  at  Carizzo  Springs,  Texas. 

The  Palace  theatre  at  Midland, 
Texas,  is  installing  a  new  $7,500 
organ. 

Sam  Stokes,  for  the  past  three 
years  manager  of  the  Kings  Inn 
and  Queen  theatres,  local  proprie- 
tors of  the  R.  &  R.  interests,  has 
been  transferred  by  his  company 
to  Sherman,  Texas,  where  he  will 
take  charge  of  their  theatres  in 
the  North  Texas  city. 

The  Majestic  theatre  at  Sabinal, 
Texas,  has  reopened  after  having 
been  closed  by  reason  of  smallpox 
prevalence. 

New  cooling  systems  are  being 
installed  in  the  R.  &  R.  theatres 
at  Big  Springs,  Texas. 

Rowley  &  Rob,  et  al.,  are  erect- 
ing a  new  $1,000,000  theatre  and 
office  building  at  San  Angelo, 
Texas. 

The  Rialto  theatre  at  Gonzales, 
Texas,  has  opened  for  business. 

Saengers  are  erecting  a  new 
house  at  EI  Dorado,  Ark.,  to 
compete  with  the  Lightman  chain 
of  theatres. 

B.  H.  Hunter  will  open  his  new 
Strand  theatres  at  Uvalde,  Texas, 
soon. 


Fred  S.  Oliver,  of  the  Liberty 
theatre.  Shamrock,  Texas,  spent 
Thursday  and  Friday  visiting 
friends  on  film  row  this  week. 

Fire  originating  between  the  ceil- 
ing and  flooring  in  the  Rex  theatre 
at  Waurika  last  Friday  destroyed 
the  booth  and  most  of  the  equip- 
ment. This  house  was  recently 
opened  by  Glen  Ellison  and  Ollie 
Snipes,  who  advise  their  loss  was 
not  covered  by  insurance.  It  has 
not  yet  been  decided  whether  the 
house  will  be  reopened. 

Word  has  been  received  that  T. 
E.  Cook  has  sold  his  Liberty  theatre 
at  Ada,  Okla.  Mr.  Cook  has  had 
this  theatre  for  a  number  of  years. 

Mr.  F.  M.  Tull,  proprietor  of 
the  Camera  theatre,  Stillwater, 
Okla.,  has  returned  to  Oklahoma, 
after  spending  the  winter  in  Los 
Angeles.  His  stay  here  will  be 
rather  short,  however,  since  Mr. 
and  Mrs.  Tull  are  booked  on  the 
Isle  de  France,  which  sails  May  1st 
for  Europe,  where  they  expect  to 
spend  the  summer. 

Ed.  Brewer,  branch  manager  for 
First  National,  has  been  spending 
the  past  week  in  Medicine  Park. 
Mr.  Brewer  is  devoting  his  well 
deserved  vacation  to  getting  caught 
up  with  his  spring  fishing. 

Charles  R.  Zears,  secretary  of 
the  Oklahoma  City  Film  Board  of 
Trade,  spent  last  Wednesday  in 
Ponca  City,  where  he  attended  the 
dedication  of  the  Everette  A.  Tay- 
lor Municipal  Air  Port.  The  Air 
Port  was  named  after  Lt.  Everette 
A.  Taylor,  the  only  Oklahoma  avi- 
ator who  lost  his  life  in  action  dur- 
ing the  world  war.  Lt.  Taylor  and 
Mr.  Zears  were  boyhood  friends. 

Mr.  L.  S.  Creason  has  sold  his 
Liberty  theatre  at  Sasakwa,  Okla., 
to  Mr.  S.  D.  Glascock. 


Mr.  and  Mrs.  E.  Harkins,  of  the 
Art  theatre,  Cordell,  Okla.,  were 
business  visitors  on  film  row  this 
week. 

Announcement  was  made  last 
week  that  a  new  theatre  will  be 
erected  in  Capitol  Hill,  an  addition 
to  Oklahoma  City  fy  the  A.  H. 
Emenheiser  Theatrical  Enterprises. 
The  house  and  equipment  will  cost 
approximately  $150,000. 

The  theatre  will  be  called  the 
Ritz  and  with  a  seating  capacity 
of  1,000,  and  will  be  of  Spanish 
design  with  side,  walled-in  gardens. 

In  one  of  the  most  hotly  con- 
tested campaigns  ever  conducted  in 
Oklahoma  over  the  Sunday  blue 
law,  the  citizens  of  Norman  voted 
by  a  majority  of  312  to  retain  the 
present  ordinance  prohibiting  Sun- 
day shows  in  the  University  town, 
in  an  election  held  last  Tuesday, 
A  total  of  2,252  votes  were  cast, 
with  more  than  75  voters  being 
challenged  at  the  polls. 

The  Rialto  theatre  in  Oklahoma 
City  has  been  closed  for  the  past 
week  while  decorating  and  refur- 
nishing plans  were  being  carried 
out.  It  will  reopen  soon  with  a 
new  coat  of  paint  and  a  new  organ. 

G.  A.  Peterson  of  the  niw  Cozy 
theatre  at  Hollis,  Okla.,  reports 
work  is  progressing  nicely  on  this 
new  theatre.  When  completed,  it 
will  have  a  seating  capacity  of  900. 

M.  E.  Woodridge,  of  the  Wig- 
wam theatre  at  Altus,  was  a  visitor 
on  film  row  last  week. 

Miss  Louise  Beamus  of  the  Uni- 
versal office  returned  to  her  desk 
last  Monday  after  a  week's  illness. 

After  being  closed  for  some  time 
the  Palace  theatre  at  Blackwell, 
Okla.,  has  reopened  with  complete 
new  decorations. 


Family  theatre,  New  Medford,  Pa., 
from  C.  E.  Phinney. 

"Blonde  Week"  was  celebrated  in 
the  Rialto  theatre,  Williamsport, 
starting  March  26,  in  connection 
with  the  showing  of  the  Paramount 
film  play,  "Gentlemen  Prefer 
Blondes."  In  the  preceding  week  a 
score  of  the  prettiest  blond  girls 
of  the  city  were  selected  by  a  com- 
mittee of  judges  from  photographs 
which  were  submitted  in  a  contest. 
On  each  of  the  first  four  nights  of 
the  succeeding  week  five  of  these 
girls  appeared  in  person  on  the 
Rialto  stage  and  the  audience  each 
night  selected  the  one  they  thought 
the  most  beautiful. 

A  Pennsylvania  charter  of  incor- 
poration has  been  issued  to  the 
Blossburg  Amusement  Co.,  Inc.,  of 
Blossburg.  It  is  incorporated  to 
"purchase  theatres,  etc."  J.  R. 
Stratton,  of  Blossburg,  is  treasurer, 
and  the  incorporators  are  M.  C. 
Bermingham,  F.  B.  Smith  and  F. 
W.  Coe,  all  of  Blossburg. 


Central  Penn 


in  the  annual  campaign  to  raise  the 
$300,000  budget  for  the  support  of 
the  thirty  charitable  and  benevolent 
institutions  maintained  by  the  Har- 
risburg  Welfare  Association. 

Vitaphone  apparatus  is  being  in- 
stalled in  the  Colonial  theatre,  Lan- 
caster, controlled  by  the  Stanley 
Company  of  America.  The  first 
use  of  the  device  will  be  in  con- 
nection with  the  showing  of  "The 
Jazz  Singer." 

The  open  air  amphitheatre  being 
constructed  at  Cedar  Crest  College, 
Allentown,  will  be  ready  for  a  try 
out  during  the  present  month,  and 
for  the  presentation  of  the  first 
public  play  on  June  4.  It  is  being 
constructed  under  the  direction  of 
the  Rev.  William  Franklin  Curtis, 
president  of  the  college. 

The  Colonial  theatre,  Lebanon, 
was  formally  reopened,  under  the 
management  of  John  A.  Jackson,  a 
veteran  theatre  man  of  that  city,  on 
the  night  of  March  19.  There  were 
speeches  by  Mayor  William  L. 
Brunner,  of  Lebanon,  and  by  M. 


Shulman,  of  the  Universal  Ex- 
change. Other  out-of-town  guests 
of  the  occasion  were  William  Beth- 
ell,  De  Luxe ;  John  Sharkey,  Pathe 
News ;  Robert  Lvnch,  Metro ; 
Samuel  Rose,  F.  B.  O. :  John  Beth- 
ell,  Tiffany ;  Morris  Fishman,  Lib- 
erty :  Mr.  Korson,  Masterpiece, 
and  Edward  Sherman  and  Mr.  Lev- 
inson,  Penn  Productions. 

John  P.  McCarthy,  who  recently 
succeeded  E.  J.  Melinker,  who  went 
to  a  theatre  in  Columbus,  Ohio,  as 
manager  of  Loew's  Regent  in  Har- 
risburg,  has  had  wide  experience 
as  a  theatre  manager.  He  started 
in  the  business  when  14  years  old 
as  usher  in  a  theatre  in  Bridgeport, 
Conn.,  his  native  city.  He  was 
variously  promoted  until  he  be- 
came manager  there  and  later  was 
sent  to  Scranton,  Pa.,  where  he 
served  in  a  managerial  capacity  in 
one  of  the  leading  theatres  for 
seven  years.  After  that  he  served 
successively  in  theatres  in  Balti- 
more, Memphis  and  Kansas  City. 

C.  D.  Hoagling  has  bought  the 


April    14,    19  28 


\22\ 


Buffalo 


PREPARATIONS  have  been 
completed  for  two  important 
theatrical  events  that  arc  scheduled 
for  the  latter  part  of  the  week — the 
Movie  Ball  and  Carnival  to  be  held 
by  the  Motion  Picture  Theatre 
Owners  of  Buffalo  on  Thursday 
evening,  April  12,  and  the  National 
Vaudeville  Artists'  week  program 
which  will  take  place  on  the  fol- 
lowing day,  Friday,  April  13. 

The  theatre  owners  organization, 
representing  80  uptown  and  neigh- 
borhood movie  houses,  has  been 
laboring  for  weeks  to  make  the 
Movie  Ball  and  Carnival,  which 
will  be  held  in  the  Broadway  audi- 
torium, the  biggest  and  most  unique 
affair  of  its  kind  ever  held  in  Buf- 
falo, and  last-minute  indications  are 
that  it  will  prove  a  memorable 
event. 

Bobby  Albert  of  Lancaster,  who 
operates  the  Albert  theatre  there, 
has  just  sold  his  Grand  theatre  at 
Westfield  to  Charles  Tarbox  of  the 
Film  Classics  Exchange,  Buffalo. 

The  Martini  Brothers,  who  op- 
erate theatres  in  Dansville  and  Mr. 
Morris,  are  taking  over  the  New 
Academy  theatre  at  Nunda  from 
J.  Doyle. 

J.  G.  Schultz  has  closed  the 
Park  theatre  in  Rochester. 

Martyn  Kaplan  of  Rochester 
paid  a  visit  last  week  to  the  Warner 
Brothers  exchange  here  and  an- 
nounced that  the  Rivoli  theatre,  for- 
merly the  Jefferson,  in  Rochester, 
has  been  entirely  remodeled. 

The  Paramount  exchange  here, 
a  beautiful,  small  building,  whose 
architectural  splendor  catches  the 
eye  in  admiration,  is  going  to  be 


even  more  beautiful  shortly.  The 
landscape  is  being  beautified,  altera- 
tions are  in  progress,  a  new  con- 
crete sidewalk  is  being  laid,  and 
other  improvements  are  planned  to 
make  the  structure  superbly  hand- 
some. 

Nikitas  Dipson,  an  associate  in 
the  Zimmerman-Dipson  circuit,  who 
operate  scores  of  theatres  in  New 
York,  Pennsylvania,  and  Ohio,  is 
recovering  in  his  home  at  Batavia 
from  the  effects  of  a  severe  cold 
that  bordered  on  grippe. 

R.  C.  Fox,  of  the  R.  C.  Fox  Ex- 
changes in  Buffalo,  was  named  last 
week  by  the  Brill  Distributing  Cor- 
poration, New  York  City,  to  super- 
vise sales  in  the  Buffalo  territory 
for  "Tartuffe,  The  Hypocrite," 
with  Emil  Jannings,  and  "A  Mod- 
ern Du  Barry,"  with  Maria  Corda. 
The  first  picture,  a  UFA  produc- 
tion, goes  into  Shea's  Hippodrome 
here  on  April  15. 

Ben  Wallerstein  of  the  Broad- 
way theatre,  Buffalo,  is  in  New 
York  on  a  several  days'  business 
trip. 

H.  M.  Addison  of  the  Great 
Lakes  theatre  put  over  a  nice  pub- 
licity stunt  last  week.  He  arranged 
for  an  official  reception  at  Mayor 
Schwab's  office  in  City  Hall  for 
the  Florentine  Polyphonic  Choir, 
headlining  the  vaudeville  section  of 
his  theatre's  program. 

Marre  Williams,  owner  of  the 
Dreamland  theatre  at  Bolivar,  N. 
Y.,  has  just  ordered  an  orchestra- 
phone  from  V.  G.  Sanborn,  sales- 
man of  the  Buffalo  office  of  the  Na- 
tional Theatre  Supply  company. 


Norma  Shearer.  Metro-Goldwyn-Mayer 
star,    whose   latest   vehicle   is  "The 
Actress"  an  adaptation  of  "Trelawney 
of  the  Wells" 


Shea's  Buffalo  has  just  arranged 
a  tie-up  with  the  Buffalo  Evening 
News  whereby  a  series  of  midnight 
exchange  here,  what  ground  he  cov- 
ers, and  he'll  promptly  tell  you  it's 
the  "muddy  territory."  Elmer  made 
a  sales  trip  through  Erie  and  Niag- 
ara counties  last  week  and  when  he 
came  back  he  had  to  forego  the  use 
countenance  illuminates  the  F  B  O 
organ    recitals    will    be  broadcast 


every  Monday  night  over  station 
WMAK,  with  Tom  Grierson.  the 
Shea's  Buffalo  organist,  at  the  keys. 

Ask  Elmer  Lux,  whose  rubicund 
of  his  car  for  several  days  while 
the  mud,  caked  on  it  an  inch  thick, 
was  removed. 

The  Village  theatre  at  Ripley  has 
closed  for  a  month  on  account  of 
a  wave  of  diphtheria  that  assumed 
almost  epidemic  proportions. 

John  Nolan,  chief  of  the  Fox 
Film  Corporation  exchange  here, 
has  just  returned  for  the  Easter 
holidays  after  an  extended  trip  that 
took  him  to  Gloversville,  Bingham- 
ton  and  Scranton,  Pa. 

The  Pathe  exchange  here  had 
Fred  Knispel,  of  the  New  York 
home  office,  for  a  visitor  last  week. 
He  remained  several  days. 

The  population  of  the  Buffalo  ex- 
change colony  has  been  increased. 
H.  L.  Beecroft,  Metro  salesman,  is 
a  papa  now  and  refers  to  "my  son" 
with  deep  pride,  and  Richard  Walsh 
of  the  accessories  service  depart- 
ment of  Metro  is  daddy  of  a  re- 
cently-arrived daughter. 

James  Cranides  of  Olean  paid  a 
visit  during  the  week  to  the  United 
Artists  exchange  here. 

"Here"  Webster,  formerly  of  the 
Bond  Photoplay  exchange  here,  has 
joined  the  sales  force  of  First 
Craphic  Pictures  exchange  in  Buf- 
falo. 

Matt  Schiesel,  former  F  B  O 
booker  in  Cleveland,  has  been 
named  manager  of  the  New  Ariel 
theatre  in  Buffalo,  which  was  re- 
cently taken  over  by  L.  E.  Cham- 
berlin  from  Michaels  Enterprises. 


Albany 


CHARLES  MARSHALL,  of 
Ausable  Forks,  who  operates 
the  theatre  there  and  incidentally 
sells  automobiles,  was  along  Al- 
bany's Film  Row  last  week  and  an- 
nounced that  he  had  taken  over  the 
agency  of  another  car,  and  was 
driving  one  back  that  he  intended 
to  sell  before  10  o'clock  that  night. 

Austin  Battaglia,  of  Troy,  man- 
ager of  the  Lansing  and  Monroe 
theatres  in  that  city,  and  who  is 
probably  the  youngest  theatre  man- 
ager in  this  part  of  the  state,  spent 
Easter  in  Washington,  accompany- 
ing a  high  school  delegation  on  an 
excursion. 

Alec  Sayes,  manager  of  the  Le- 
land  in  Albany,  is  back  from  a  week 
or  so  in  Havana.  Mrs.  Sayles  ac- 
companied her  husband  on  the  trip 
and  both  had  a  most  enjoyable  time. 

Quite  a  number  of  the  film  ex- 
change managers  in  Albany  spent 
Easter  out  of  town.  Al  Guteck, 
manager  for  F  B  O,  journeyed  over 
to  Fitchburg,  Mass.,  while  Charles 
Stombaugh,  local  manager  for 
Pathe,  spent  the  day  in  New  York 
City.  Several  of  the  film  sales- 
men also  spent  the  day  out  of  town. 

Ray  Smith,  a  well  known  sales- 
man for  Universal  out  of  Albany, 


had  a  rather  amusing  experience 
one  night  last  week,  while  calling 
on  an  exhibitor  in  Schaghticoke. 
Mr.  Smith  had  parked  his  car, 
which  is  equipped  with  a  Gabriel 
bugle,  along  the  main  street  of  the 
village,  and  was  engaged  in  trving 
to  sell  some  pictures  to  the  exhibi- 
tor, when  he  heard  the  horn  of  his 
car  going  full  blast.  Several  of  the 
villagers,  thinking  there  was  a  fire, 
rushed  out  of  their  homes,  as  Mr. 
Smith  ran  toward  his  car  in  an 
effort  to  discover  the  trouble.  It 
was  found  that  there  had  been  a 
short  circuit  and  the  onlv  way  Mr. 
Smith  could  stop  the  horn  was  to 
disconnect  the  wires.  By  that  time 
there  was  a  crowd  of  at  least  100 
persons  around  the  automobile. 

There  was  a  rumor  last  week  to 
the  effect  that  Roach  and  Hickey, 
of  Schenectady,  well  known  to  Al- 
bany's film  Row,  and  who  had  been 
identified  with  theatres  in  the  elec- 
tric city,  would  take  over  the  Hud- 
son in  Albany,  a  Berinstein  house, 
operated  by  Feltmann  and  Son. 

Ely  Roscnbaum,  owner  of  the 
Hippodrome  in  Ogdensburg,  has  re- 
sumed charge  of  the  theptre,  the 
lease  of  James  S.  Burnham  having 
expired.    Mr.  Burnham  has  made 


no  announcement  as  to  his  future 
plans. 

In  one  of  the  stiffest  political 
fights  ever  waged  in  Binghamton 
at  a  primary  election,  W.  W.  Far- 
ley, of  Albany,  owner  of  several 
theatres  in  Schenectady,  went  down 
to  defeat  in  a  contest  to  determine 
the  Democratic  leadership  of  Bing- 
hamton, Mr.  Farley's  home  town. 

Among  the  exhibitors  in  town 
during  the  past  week,  were  F.  L. 
Sands,  of  Pyrites ;  Henry  Frieder, 
of  Hudson;  Fli  Sobel,  and  Joseph 
Sternberg  of  Boonvillc.  The  week, 
however,  was  not  characterized  by 
the  usual  number  of  exhibitors  be- 
ing in  town. 

L.  E.  Jerome,  of  Mayfield.  has 
just  returned  to  the  ranks  of  ex- 
hibitors, having  taken  over  the 
house  which  he  had  leased  to  an- 
other person. 

Good  news  came  out  of  Coopers- 
town  during  the  past  week  to  the 
effect  that  William  Smallcy,  head 
of  a  chain  of  a  dozen  or  more 
houses,  and  who  had  been  seriously 
ill,  is  on  the  road  to  recovery.  It 
will  probably  be  several  weeks, 
however,  before  Mr.  Smalley  can 
make  his  usual  trip  to  Albany. 

T.  O.  Fuller  has  taken  over  the 


Rutherford  theatre  in  Franklin, 
which  has  been  operated  by  E.  D. 
Woodward.  Stuart  and  Adams 
have  taken  over  the  house  in  Mil- 
lerton  from  R.  F.  Shaffer. 

William  Dwan  has  been  re-en- 
gaged as  leader  of  the  Strand  or- 
chestra in  Ogdensburg.  Dwan  re- 
signed a  few  months  ago  when  the 
theatre  was  taken  over  by  a  new 
management. 

V.  A.  Warren,  of  Massena,  well 
known  to  exhibitors  in  northern 
New  York,  and  likewise  on  Al- 
bany's Film  Row.  back  from  a  three 
months'  trip  abroad,  is  telling  of 
having  been  snowbound  in  the  At- 
las mountains.  Mr.  Warren,  who 
was  one  of  a  partv  of  four,  covered 
about  18,000  miles  by  motor,  tour- 
ing across  northern  Africa  and 
through  Spain  and  France. 

The  Rialto  theatre  in  Albany  will 
now  be  known  as  "The  Trojan"  and 
was  opened  last  Saturday  by  its 
new  owner,  Edward  Cary.  who  will 
operate  the  house  along  with  a  gas- 
oline station  on  the  same  site. 

Harry  Lazarus,  of  Kingston,  is 
one  of  the  best  trout  fishermen  in 
this  part  of  the  state  and  as  might 
be  expected,  he  was  out  bright  and 
early  last  Saturday  morning. 


1222 


M  o  t  i  o  n    Picture  News 


Salt  Lake  City 


THE  Capitol  Film  Laboratories, 
under  the  management  of 
Robert  Schofield,  have  recently 
taken  up  air  photography  and  map 
ping  with  the  assistance  of  Ray 
Pack,  pilot  at  the  Salt  Lake  air- 
port. 

Fred  P.  Brown,  one  of  the  own- 
ers of  the  DeLuxe  exchanges  in 
this  city  and  Denver,  is  leaving  the 
Salt  Lake  exchange  within  a  short 
time.  Brown  intends  making  a  trip 
to  New  York  City,  which  may  keep 
him  there  for  several  months. 

The  DeLuxe  exchange  in  this 
city  is  to  be  renovated  and  remod- 
eled. 

Joe  Kcehler,  manager  of  the 
Idaho  theatre  at  Twin  Falls.  Ida., 
is  in  Salt  Loke  for  a  short  stay. 

Among  recent  exhibitor  visitors 
who  were  in  this  city  on  booking 
tours  were  A.  W.  Smith,  manager 
of  the  Thorley  theatre  at  Cedar 
City,  Utah,  and  E.  Olstlund,  of  the 
Rivoli  theatre,  at  Springville. 

The  local  Paramount-Famous- 
I^asky  organization  are  all  out  on 
the  road  at  the  present  time :  Mana- 
ger O.  Wog  being  in  Montana, 
Salesman  C.  P.  Epperson  in  Idaho, 
F.  J.  Murphy  and  A.  K.  are  making 
Montana,  H.  B.  Loveless  is  in  the 
Idaho  branch  and  Joseph  A.  Eng- 
lish and  F.  S.  Gulbransen  are  both 
covering  the  Utah  section,  it  is  re- 
ported. 

Manager  L.  C.  Wingham,  of  the 
Metro  -  Goldwyn  -  Mayer  office  in 
this  city,  is  enroute  to  the  Rutte 
office,  from  which  he  will  make  the 
Montana  territory.  "Buck"  Wade 
is  also  in  Montana,  while  A.  A. 
Bruce  is  making  the  northern  sec- 
tion of  Utah  and  J.  A.  Epperson  is 
in  Idaho.  Epperson  is  reported  to 
have  been  married  recently  at  Og- 
den,  Utah. 

The  Theatre  Scrip  which  is  being 


offered  at  the  Salt  Lake  Louis 
Marcus  Enterprises  theatres,  is 
also  available  at  the  Paramount 
theatre  at  Ogden,  the  Paramount 
of  Provo,  and  the  Idaho  theatre  of 
Twin  Falls,  Idaho,  which  houses 
also  belong  to  this  organization. 

Edwin  Bluck  of  the  Rialto  the- 
atre at  Durango,  Colo.,  left  this 
city  a  few  days  ago,  accompanied 
by  his  wife,  after  having  spent  sev- 
eral days  visiting  with  Ross  Bluck, 
booker  at  the  F.  B.  O.  exchange, 
who  is  the  son  of  Exhibitor  Bluck. 
It  is  stated  here  that  the  selection 
of  a  name  for  the  new  theatre  now 
under  construction  by  Rluck  at  Du- 
rango will  be  made  by  holding  a 
contest  with  a  newspaper  of  that 
city  with  prizes  being  offered  for 
the  winning  title. 

Manager  Fred  Lind  of  the  local 
F.  B.  O.  exchange,  and  Sam  Ka- 
minsky,  who  came  to  this  city  from 
Denver,  are  leaving  here  for  the 
new  shinning  office  at  Butte  this 
week.  •  Kaminsky  is  to  take  charge 
of  the  Butte  office,  it  is  announced. 

"Hap"  Fredericks,  who  has 
charge  of  the  local  Columbia  ex- 
change, is  working  in  the  southern 
part  of  Utah. 

Fred  Young,  who  has  been  work- 
ing in  the  Denver  territory  for  Co-' 
lumbia  for  some  time,  is  now  mak- 
ing a  tour  of  the  Salt  Lake  terri- 
tory. 

George  Smith,  of  the  Gem  and 
Empress  theatres  of  Magna,  Utah, 
is  conferring  with  local  exchange 
managers  this  week.  Smith  has 
had  a  new  ventilating  system  in- 
stalled at  the  Gem  theatre  and  the 
Empress,  which  is  being  recon- 
structed and  remodeled,  will  be 
completed  sometime  this  month  and 
readv  for  the  reopening. 

District  Representative  Ben  F. 
Rosenberg  of  the  Fox  Films  Cor- 


poration is  in  the  Salt  Lake  terri- 
tory. 

Chas.  Walker,  manager  here  for 
Fox,  is  on  a  two  weeks  tour  of 
Idaho  and  intends  making  Mon- 
tana also  before  returning  to  the 
local  exchange.  Salesman  J.  L.  Tid- 
well  is  in  the  office  for  a  brief 
stay  from  his  Southern  Utah  sec- 
tion. 

Mrs.  G.  B.  Dickenson  of  the  Rex 
theatre  at  St.  Anthony,  Idaho,  is  on 
a  buying  tour  here. 

Manager  Clyde  H.  Messinger  of 
the  local  Educational  exchange  is 
preparing  to  leave  within  a  few 
days  for  the  Idaho  branch,  where 
he  will  make  an  extensive  sales 
campaign. 

Barney  Shooker  of  the  Atlas 
Film  Corporation  has  been  in  this 
city  relative  to  opening  an  office 
with  Able  Davis  here. 

Manager  W.  F.  Gordon  of  the 
Associated  First  National  exchange 
in  this  city  is  still  working  in  Mon- 
tana. Sales  Representatives  Claude 
Hawkes  and  Vete  Stewart  are  out 
in  their  respective  territories  in 
Idaho  and  Montana,  it  is  stated 
here. 

A  recent  trip  was  made  here  by 
George  A.  Allen  of  the  Majestic 
Amusement  Company  of  Boise, 
Idaho,  and  also  of  the  Idaho  The- 
atres Company  of  Nampa,  Idaho. 

A.  W.  Hartford,  manager  in  this 
city  for  Universal,  came  in  from 
the  Idaho  branch  this  week.  Sales- 
man C.  C.  McDermond  spent  a 
short  time  at  the  local  office  and  has 
left  again  for  the  territory. 

Manager  Wayne  Ball,  who  was 
recently  appointed  to  take  charge 
of  the  Warner  Bros,  exchange  here, 
is  leaving  for  his  initial  trip  into 
Idaho  and  Montana. 

A  new  film  vault  is  being  built 
at    the    Pathe   shipping   office  of 


Butte.  Montana,  it  is  stated,  and 
Manager  Al  O'Keefe  has  left  his 
exchange  duties  here  for  the  pur- 
pose of  supervising  the  installation. 

Salesman  Jack  Connors  is  mak- 
ing the  Coal  Camps  of  Southern 
Utah  this  week  out  of  the  local 
Pathe  office.  Geo.  Hayes  is  trav- 
eling in  the  Idaho  section.  Hayes 
recently  won  the  Spring  Golf  Tour- 
nament held  here. 

The  theatre  and  exchange  men 
are  all  practicing  up  for  another 
golf  tournament  to  be  held  the  lat- 
ter part  of  May,  according  to  re- 
port. 

Eddie  Smythe,  who  has  been  con- 
nected with  the  local  Pathe  ex- 
change for  some  time,  is  at  present 
in  California  with  his  family,  due 
to  the  death  of  his  father  there. 

"The  Urge  Within"  is  a  picture 
production  now  under  way  in  the 
vicinity  of  Beaver,  Utah.  Ralph 
Cloninger,  well  known  in  this  city, 
and  his  director,  Henry  Otto,  are 
now  in  Beaver  with  earner?  men 
and  a  staff  of  assistants.  Mildred 
Harris  will  play  the  leading  femi- 
nine role. 

Louis  Marcus,  head  of  the  L. 
Marcus  Enterprises,  received  a 
message  recently  from  Jesse  L. 
Lasky,  vice-president  of  the  com- 
pany, from  his  office  at  the  Para- 
mount motion  picture  studio  irr 
1 1  oily  wood,  requesting  that  Marcus 
aid  in  locating  Fred  L.  Freitas  for 
whom  a  ?500  check  is  awaiting. 
Freitas,  the  missing  man,  was 
was  picked  recently  from  40.(100 
contestants  as  winner  of  the  sixth 
prize  in  the  Paramount-Photoplay 
magazine  idea  contest.  Having 
failed  to  put  his  address  o:i  the 
manuscript,  he  was  lost  track  of, 
as  the  envelop?  in  which  the  script 
was  mailed  had  been  thrown  away 
months  before  the  judges  decision. 


South  East 


LOUISVILLE'S  newest  theatre, 
the  Uptown,  Eastern  Parkway 
and  Bardstown  Roads,  will  open 
Saturday  night.  It  is  said  to  be 
the  last  word  in  suburban  picture 
theatres,  and  the  management  de- 
fines a  policy  unlike  any  now  em- 
ployed ;n  local  theatres  of  this 
character.  Clarence  J.  Steurle,  will 
be  in  charge  of  the  new  theatre, 
which  is  one  of  the  many  in  the 
chain  of  the  Fourth  Avenue  Amuse- 
ment Company  and  Broadway 
Amusement  Company.  This  thea- 
tre will  offer  a  change  of  program 
three  times  a  week,  on  Sunday, 
Tuesday  and  Friday.  A  complete 
installation  of  Vitaphone  and 
Movietone  has  been  made. 

Floyd  Miller,  manager  Miller 
Theatre,  Mt.  Vernon,  Ky.,  has  re- 
turned from  a  trip  to  New  York. 

The  Walter  J.  Brackin  theatre 
interests  in  Bainbridge,  Ga.,  are 
this  week  celebrating  their  twenty- 
first  anniversary  of  theatre  opera- 
tion and  the  occasion  is  of  more 


than  local  interest,  for  the  reason 
that  Mr.  Brackin  is  well  known 
throughout  the  Southeast  as  a  live 
wire  exhibitor. 

P.  M.  Jones  and  J.  C.  Rambo 
have  taken  over  the  Strand  Thea- 
tre. Mountain  Citv,  Tenn.,  formerly 
operated  by  C.  W.  Lane;  William 
Rise  has  taken  over  the  Clay  The- 
atre, Manchester,  Ky.,  formerly 
called  Manchester;  F.  W.  Karnap 
has  taken  over  the  Regent  Theatre, 
Russell,  Ky. 

After  a  two  days'  hearing  which 
ended  last  Friday  in  the  fourth  cir- 
cuit court  of  Tennessee,  at  Mem- 
phis, Anthony  J.  Xydias.  of  the 
Sunset  Pictures,  Inc.,  of  California, 
won  in  the  suit  for  damages  brought 
b\  I.  M.  Cohen,  of  the  Dixie  Film 
Co.,  which  arose  over  the  dispute 
of  ownership  in  the  film  "What 
Love  Will  Do."  Cohen  claimed  that 
he  purchased  the  film.  "What  Love 
Will  Do,"  and  offered  it  to  Xydias' 
company  for  sale.  A  discussion 
arose  as  to  the  ownership  of  the 


picture,  Cohen  declared,  resulting  in 
Xydias  coming  to  his  office,  where 
an  argument  ensued  and  Xydias  had 
Cohen  carried  to  the  police  head- 
quarters where  he  was  detained  for 
more  than  an  hour.  Cohen  claimed 
SI 0.000  damages  for  this  mistreat- 
ment. With  the  conclusion  of  a 
two  days'  hearing,  the  jury  decided 
that  Xydias  had  not  injured  Cohen 
and  he  was  freed  from  payment  of 
damages.  Ralph  Davis  was  the  de- 
fense attorney. 

Leo  F.  Keiler,  of  Paducah.  Ky., 
manager  Strand  Amusement  Com- 
pany, was  a  visitor  in  Mayfield  last 
week. 

In  conjunction  with  their  regu- 
lar bill  last  week,  the  Belmont  The- 
atre, Nashville,  Tenn.,  staged  a 
spring  style  show. 

James  Fisher,  manager  Lyric 
Theatre.  Versailles,  Kv.,  has  re- 
turned from  a  trip  to  Cincinnati. 

The  Strand  Amusement  Com- 
panv,  Mayfield,  Ky.,  has  purchased 
the  building  occupied  by  the  Dixie 


Theatre  on  the  west  side  of  court 
square,  the  building  adjoining  it. 

Mr.  and  Mrs.  A.  N.  Miles,  Emi- 
nence Theatre,  Eminence,  Ky.,  were 
visitors  at  the  Louisville,  exchanges 
last  week. 

The  new  Parks  Theatre,  at  41 
and  Market  Sts.,  Louisville,  is  prac- 
tically completed,  and  will  open  be- 
tween the  first  and  middle  of  May. 

The  Auditorium  Theatre,  Daw- 
son Springs,  Ky.,  formerly  owned 
by  J.  M.  Bishop,  has  been  sold  to 
J.  E.  Hosick  and  Roy  Scott. 

Mose  Klein,  owner  of  the  Lillian 
Theatre,  Clarksville,  Tenn.,  and 
theatres  at  Dickson.  Tenn.,  and 
Guthrie,  Ky.,  was  a  visitor  at  the 
local  exchanges  last  week. 

Mr.  and  Mrs.  Lee  Goldberg,  of 
Big  Features  Rights  Corporation, 
Louisville,  have  returned  from  a 
trip  to  New  York. 

The  Robs  Theatre.  Cynthiana, 
Ky.,  staged  a  style  show  last  Tues- 
day, in  conjunction  with  the  regu- 
lar bill. 


April    14,  1928 


1223 


Florida 


CA.  CLEGG,  manager  of  the 
*  Atlanta  office  of  the  First 
National  Pictures,  and  George  Al- 
mon,  former  Florida  representative 
of  this  company,  visited  in  Tampa 
and  the  West  Coast  cities  the  past 
week. 

The  Rialto,  Tampa's  stock  house, 
is  going  in  for  another  week  of 
pictures.  They  are  advertising  "Is 
Your  Daughter  Safe''  for  a  full 
week  starting  Sunday.  This  is  the 
second  time  they  have  shown  films 
since  the  house  was  opened  about 
two  years  ago. 

The  Florida  School  Supply  Com- 
pany are  giving  demonstrations,  in 
the  schools  of  this  section,  of  a 
portable  projector  they  have  added 
to  their  line. 

Eduardo  Arozamena,  who  suc- 
ceeded Anthony  Juran  in  the  man- 
agement of  the  Casion  theatres  in 
Ybor  City  and  West  Tampa,  a 
short  time  ago,  has  imported  some 
Spanish  films  which  are  pleasing 
the  Latin  people: 

Clem  Clay  Price,  a  well  known 
Florida  exhibitor,  died  suddenly 
Saturday,  March  the  24th  at  his 
home  in  Live  Oak.  During  the  last 
six  or  eight  years  Mr.  Price  has 
operated  the  Sans  Souci,  in  Ybor 
City ;  the  Dixie  at  Dunedin ;  the 
Royal  at  Tarpon  Springs  and  the 
Alimar  at  Live  Oak.  The  deceased 
is  survived  by  his  wife,  three  sons 
and  two  daughters. 

The  Campobello,  an  exclusive 
colored  theatre  in  the  Belmont 
Heights  section  of  Tampa,  is  put- 


ting on  musical  shows  in  connection 
with  their  picture  programs.  They 
have  a  colored  troupe  known  as  the 
"Charleston  Revue.'' 

The  Cuban  Club  gave  a  "movie 
ball"  last  Saturday  night,  with 
prizes  for  the  best  "get  ups"  on 
cinema  stars. 

The  Star  theatre  at  Mulberry  has 
been  sold  and  the  new  owners  have 
given  it  a  complete  overhauling  and 
re-opened  under  the  name  "Mul- 
berry Theatre." 

According  to  report  received  in 
Jacksonville  a  new  theatre,  with 
seating  capacity  of  1,000,  is  to  be 
built  this  Summer  at  Lake  Wales, 
Fla.,  by  the  Princess  Realty  Com- 
pany, of  which  II.  S.  Norman  is 
president,  and  leased  by  the  Lakes 
Wales  Investment  and  Amusement 
Company,  of  which  N.  W.  Remond 
is  president.  Mr.  Remond  is  now 
operating  the  Scenic  Theatre  in 
Lake  Wales  and  the  Royal  at 
Wauchula. 

The  new  house  is  scheduled  to 
open  about  December  1.  The  ap- 
proximate cost  is  given  as  $100,000. 
A  stage  20  feet  deep,  suitable  for 
vaudeville  or  small  road  shows,  up- 
holstered seats,  modern  ventilating 
system,  pipe  organ  and  other  equip- 
ment will  be  used. 

The  Florida  Theatre,  Jackson- 
ville, this  week  began  distribution 
of  attractive  new  programs  of  8 
pages,  carrying  chatty  reading  ma- 
terial and  theatre  schedules. 

Lee  Newsome,   of  the  Florida 


Gloria     Swanson,     star     of  United 
Artists  productions,  whose  latest  re- 
lease, "Sadie  Thompson,"  netted  her 
many  new  friends  at  the  box  office. 

Theatre,  has  been  promoted  to  the 
post  of  advertising  manager,  which 
was  vacated  when  Jack  Hodges 
went  to  the  Avalon  Theatre  at 
Avon  Park,  Fla.,  as  manager.  Mr. 
Hodges  first  was  reported  going  to 
Winter  Park. 
Jesse  Clark  and  Frank  Dowler, 


of  Publix,  were  in  Jacksonville  this 
week. 

Friends  of  Manager  Charles  P. 
Lester,  of  Universal  exchange. 
Jacksonville,  will  regret  to  hear 
that  he  has  been  confined  to  his 
home  by  illness  for  several  days.  It 
is  reported  he  has  pneumonia. 

Manager  Scotty  Chesnutt.  oi 
Paramount  exchange,  in  Jackson- 
ville, will  go  to  Washington,  D.  C. 
to  attend  the  annual  convention  of 
managers  and  district  managers  of 
Paramount.  He  will  take  five  mem- 
bers of  his  office  staff  with  him. 

Jack  Pickett,  formerly  of  the 
Empress  Theatre,  was  transferred 
this  week  to  the  Imperial  Theatre. 
Jacksonville,  where  he  is  assistant 
manager.  Fred  Lake,  formerly  as- 
sistant manager  at  the  Imperial, 
was  transferred  this  week  to  the 
Phiel  Theatre  at  St.  Petersburg,  as 
manager. 

Manager  John  Crovo,  of  the  Im- 
perial, and  William  A.  Krause,  of 
the  Empress,  left  Jacksonville  this 
week  for  a  trip  to  Palatka,  St. 
Augustine  and  Gainesville  to  ad- 
vertise the  premiere  showing  of 
"Glorious  Betsy"  at  the  Imperial 
all  next  week. 

Announcement  of  a  new  de  luxe 
theatre  for  Tampa  to  seat  1.500 
and  to  cost  approximately  ?200,(HCl 
has  just  been  made  by  Anthony 
Shimko,  president  of  Southern  The- 
atres, Inc.  Construction  has  already 
started  on  the  new  house  which  will 
be  located  at  La  Fayette  Street  and 
Grand  Central  Avenue. 


Des  Moines 


J AMES  GORDON  of  Manila, 
la.,  who  had  the  theatre  there 
until  he  sold  over  a  year  ago  to  D. 
C.  Jorgenson,  stopped  in  at  the 
Paramount  office  to  chat  with  Man- 
ager Copeland.  He  still  finds  the 
picture  game  fascinating  and  indi- 
cated that  he  is  thinking  of  return- 
ing to  the  business  again. 

Park  D.  Agnew,  who  made  a 
heap  of  friends  when  he  served  as 
booker  and  assistant  office  manager 
for  the  Metro-Goldwyn-Mayer  of- 
fice in  Des  Moines,  will  return  to 
the  exchange  office  after  an  absence 
of  a  year,  coming  in  his  capacity 
of  traveling  booker  for  the  main 
office.  Mr.  Agnew  left  the  Des 
Moines  office  to  take  up  this  work 
last  May.  He  comes  to  Des  Moines 
from  Omaha. 

Double  headers  were  played  in 
the  bowling  tournament  last  week 
and  First  National  and  Paramount 
came  out  still  in  a  tie.  First  Na- 
tional won  two  out  of  three  games 
from  Pathe  and  the  same  score 
from  Paramount.  Universal  lost 
six  games,  three  to  Metro-Gold- 
wyn-Maycr  and  three  to  F.  B.  O. 
Everyone  was  most  modest  in  their 
reports  of  the  games  last  week  with 
Paramount  and  First  National  each 
conceding  the  lead  to  one  another 


and  with  Universal  and  Metro- 
Goldwyn-Mayer  in  polite  dispute  for 
last  place.  In  spite  of  the  fact  that 
D.  G.  West  of  the  Metro-Goldwyn 
team  scored  the  best  that  he  has  yet 
made  with  a  nice  200,  the  team  did 
not  have  a  previous  record  high 
enough  to  insure  them  in  a  place  in 
first  money.  Anyway,  there  are 
about  a  dozen  more  games  to  be 
played  before  this  thing  is  settled. 
And  the  match  with  Omaha  has 
not  been  definitely  set. 

The  business  men  of  Hardy,  la., 
are  reopening  the  theatre  there. 

Cecil  and  Everette  St.  Peters,  of 
Moville,  Iowa,  have  bought  the 
New  Radio  theatre  at  Correction- 
ville.  Iowa,  which  was  owned  by 
Cecil  Seff. 

Mrs.  Leona  Conner,  who  has  the 
Columbia  theatre  at  Milton,  Iowa, 
was  in  Des  Moines  to  transact  busi- 
ness and  called  at  the  Paramount 
office.  Mrs.  Conner  is  associated 
with  her  husband  in  the  theatre 
business  and  takes  charge  of  the 
theatre  almost  entirely  herself, 
while  Mr.  Conner  is  engaged  with 
other  business  interests.  Executives 
of  film  row  were  very  much  pleased 
with  the  visit  of  this  energetic 
woman  manager. 


A  visitor  in  film  row  was  L.  C. 
West  of  the  Colonial  theatre  at 
Grinnell,  who,  several  months  ago, 
bought  the  Strand  theatre  at  Mt. 
Vernon  from  Mr.  Sterns,  who  had 
the  theatre  for  a  short  time  after 
his  purchase  from  L.  D.  Hendricks. 
Mr.  West  will  keep  a  manager  in 
charge  of  the  theatre  at  Mt.  Ver- 
non. 

The  girls  of  the  Metro-Goldwyn- 
Mayer  office  had  a  dinner  party  last 
Wednesday  at  the  Ayreshire  Apart- 
ments, to  which  their  friends  were 
invited.  The  girls  cooked  the  din- 
ner themselves 

Walter  Carroll  of  the  Star  at 
Colfax,  Jimmy  Martin  of  the 
Strand  and  Willard  at  Creston  and 
Waller  and  Michaels  of  Jefferson. 
Scranton  and  Osceola,  called  at  the 
First  National  office. 

J  .H.  Pabst  has  bought  the  Star 
theatre  at  Davenport.  This  theatre 
has  been  closed  for  some  time.  Mr. 
Thornton  was  the  previous  mana- 
ger of  the  Star. 

At  Klemmc.  Iowa,  tin-  American 
Legion  will  take  over  the  manage- 
ment of  the  theatre  there,  which  is 
known  as  the  Idle  Hour.  The  the- 
atre was  owned  by  M.  O.  Barr. 

The  DesMoines  Poster  Exchange 


of  which  Ted  Yarowsky  is  mana- 
ger, have  added  several  artists  and 
painters  to  the  working  s*.::'T. 

Film  Row  callers  were  H.  H. 
Stanley  of  tiie  Grand  and  Lyric  at 
Greenfield.  Larry  Simpson  of  the 
Garden  at  Sigourney  and  the 
Strand  at  McGregor.  W.  1).  Kak 
of  Truro.  Mr.  Keletis  of  the  Co- 
lumbia at  Cedar  Rapids;  George 
Weighman  of  the  Strand  at  Boone, 
Mr.  Hall  of  Flcador. 

Harry  Musselman  of  the  Audi- 
torium theatre  at  Osceola  reports 
that  last  week  a  patron  of  his  the- 
atre, Clyde  Peterson,  became  so 
engrossed  in  the  picture's  theme 
that  he  walked  out  of  the  theatre 
and  left  behind  his  small  son.  The 
baby  was  found  peacefully  sleeping 
on  a  cot  in  an  anteroom,  where  he 
had  been  left  by  his  daddy  when 
the  theatre  was  opened  up  again 
by  Mr.  Musselman  at  the  request 
of  the  frantic  father. 

The  American  theatre  at  Musca- 
tine, owned  by  Raymond  Novak,  is 
not  one  of  the  houses  which  was 
included  in  the  sale  by  Universal 
to  the  Midland  Circuit  of  Kansas 
City.  The  Grand  theatre  at  Musca- 
tine was  the  house  which  was  in- 
cluded in  this  transaction. 


1224 


Motion    Picture  News 


— ' 


Projection 

Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


Take  Your 


in  Small 


Education 
Doses 

0  T  I  0  N  picture  projectionists 
throughout  the  country  are  now 
under  a  virtual  educational  bom- 
bardment which  seems  to  come 
from  every  direction  of  the  com- 
pass. It  appears  that  everybody  is 
out  to  educate  the  projectionist — whether 
he  likes  it  or  whether  he  doesn't. 

Trade  journals,  projectionist  publications, 
union  schools  and  non-union  schools  have 
suddenly  sprung  into  existence  and  over 
night,  have  taken  up  the  cudgel  for  the  sole 
purpose,  apparently,  of  making  this  hither- 
to neglected  and  little  known  fraternity 
swallow  large  doses  of  knowledge — and  like 
it. 

Some  of  these  enterprises  are  comanend- 
able  in  that  they  are  actuated  by  an  honest 
and  sincere  desire  on  the  part  of  their  pro- 
moters, to  render  to  the  projectionist  fra- 
ternity a  real  service  by  disseminating  use- 
ful information  of  a  practical  nature  so  that 
their  members  may  eventually  command 
more  respect — and  a  more  appropriate  finan- 
cial return  from  the  exhibitors. 

Of  the  others,  it  can  only  be  said  that 
they  are  tainted  with  a  commercial  aspect 
for  their  principal  object  appears  to  be  that 
of  rolling  up  a  comfortable  financial  return 
for  their  sponsors. 

Whatever  the  object,  whether  selfish  or 
altruistic,  the  effects  of  these  various  edu- 
cational endeavors  are  visible  in  a  certain 
restlessness  among  projectionists  in  general, 
some  of  whom  are  taking  it  upon  themselves 
to  step  out  from  the  ranks  and  reach  for 
the  knowledge  which  they  feel  to  be  rightly 
theirs  and  necessary  to  them  in  their  every 
day  work. 

The  Top  of  the  Ladder 

Ever  increasing  numbers  of  projectionists 
are  applying  for  membership  to  the  So- 
ciety of  Motion  Picture  Engineers  with  the 
idea  in  mind  that  once  membership  in  this 
Society  has  been  obtained  they  will  have 
reached  the  pinnacle  of  knowledge  in  addi- 
tion to  being  able  to  claim  a  certain  distinc- 
tion between  themselve-  and  the  ordinary 
run  of  projectionists. 

The  idea,  in  its  general  form,  may  be  per- 
fectly all  right  and  a  quite  logical  one  for 
the  projection  fraternity  to  entertain  in  that 
it  establishes  a  goal,  or  a  mark,  toward 
which  they  may  aim  and  it  is  useful  as  an 
inspiration  to  assist  in  the  acquirement  of 


knowledge  essential  to  success.  A  number 
of  the  applicants,  however,  are  unfortu- 
nately under  the  impression  that  by  merely 
putting  in  an  application  and  then  paying 
thirty  dollars,  to  cover  the  cost  of  the  en- 
trance fee  and  the  first  year's  dues,  they 
can  immediately  raise  themselves  from  the 
projectionists  ranks  to  a  parity  with  recog- 
nized professional  men,  practically  all  of 
whom  have  spent  years  in  preparing  them 
selves  educationally  for  their  life's  work. 

Even  though  these  applicants  were  ac- 
cepted, they  would  be  unable  to  take  ad- 
vantage of  the  educational  benefits  which 
the  Society  has  to  offer  through  its  meet- 
ings and  printed  transactions  for  the  rea- 
son that  they  would  not  have  obtained  the 
knowledge  and  perspective  which  results 
from  an  orderly  and  logical  procession  up 
the  ladder.  No  man  can  make  broad  jumps 
without  remaining  in  ignorance  of  what  lies 
in  between  the  jumping  points  and  sooner 
or  later  he  will  reach  the  point  where  it 
will  be  necessary  for  him  to  retrace  his  steps 
in  order  to  learn  what  Avas  missed  in  his 
earlier  rapid  progress. 

Tt  is  far  better  to  cover  the  ground 
slowly  and  thoroughly  so  that  the  knowl- 
edge acquired  today  may  be  used  to  digest 
the  knowledge  which  will  be  presented  to- 
morrow. 

The  ability  to  exchange  ideas  is  the  direct 
result  of  the  preliminary  work  men  had  to 
do  long  before  they  ever  thought  of  apply- 
ing for  membership  to  the  Society.  They 
are  in  the  Society  not  so  much  for  the  in- 
formation which  they  receive  but  more  for 
the  reason  that  they  are  able  to  make  valu- 
able contributions  concerning  the  practical 
end  of  projection. 

Some  of  the  Intermediate  Steps 

It  may  be  logically  asked  wrhat  the  inter- 
mediate steps  are  between  the  projectionist 
ranks  and  membership  in  the  Society. 

Certainly  the  first  one  is  a  thorough 
knowledge  of  the  mechanical  requirements 
of  projection  which  is  obtained  by  acquir- 
ing projection  room  experience  in  an  intel- 
ligent manner.  In  other  words,  complete 
knowledge  of  the  trade  of  motion  picture 
projection.  We  use  the  word  "trade"  de- 
liberately because  the  mere  act  of  project- 
ing pictures  and  performing  the  routine 
work  incidental  to  the  projection  room  is 
simply  that  and  nothing  else. 

The  second  step  is  the  accumulation  of 
theoretical  knowledge  obtained  by  a  wide 
reading  and  study  of  projection  problems, 
as  found  in  the  trade  press  and  the  avail- 
able books  on  the  subject. 

The  third  step  is  an  active  continuous 
participation  in  union  educational  meetings, 
where  such  are  available.  This  is  for  the 
purpose  of  keeping  in  intimate  touch  with 
developments  which  directly  affect  the  every 
day  work  of  the  projectionist,  and  for  the 


purpose  of  obtaining  detailed  knowledge  of 
manufacturers  equipment  even  though  the 
particular  equipment  is  not  being  used  by 
the  projectionist. 

And  the  fourth  step  is  membership  in  the 
American  Projection  Society.  This  is  prob- 
ably most  important  of  all. 

Memembership  in  the  American  Projec- 
tion Society  is  essential  for  a  number  of 
reasons.  In  the  first  place,  its  printed  pro- 
ceedings are  the  official  organ  of  the  pro- 
jectionist's craft.  Its  publication  now  con- 
tains a  wide  variety  of  original  informa- 
tion on  all  phases  of  projection  which  is  of 
direct  benefit  to  the  projectionist  and  which 
should  assist  him  materially  in  his  every- 
day work. 

The  Society  is  recognized  by  practically 
all  equipment  manufacturers  as  the  logical 
forum  from  which  their  respective  equip- 
ments may  be  explained  and  demonstrated 
to  the  Society's  memlbers  for  their  better 
handling  of  the  equipment. 

Most  important  of  all — the  American  Pro- 
jection Society  is  not  conducted  for  per- 
sonal gain  on  the  part  of  any  of  its  officers 
since  its  object  is  the  purely  altruistic  one 
of  obtaining  greater  respect  for  the  motion 
picture  projectionist  so  that  he  (the  pro- 
jectionist) can  in  turn  feel  a  greater  re- 
sponsibility and  thus  be  inspired  to  give 
the  most  that  is  in  him. 

Upon  this  feeling  of  responsibility  rests 
the  future  of  the  projectionist  since  the 
union  can  only  protect  him  from  unfair  in- 
fringements on  the  part  of  his  employer. 

The  American  Projection  Society  is  to- 
the  projectionist  what  the  Society  of  Mo- 
tion Picture  Engineers  is  to  the  general  the- 
atre industry. 

Any  projectionist  who  fails  to  support 
the  former  cannot  possibly  possess  tnose 
qualities  which  will  make  him  a  desirable 
candidate  for  the  latter. 

And  let  it  be  said  that  financial  reward 
for  pursuing  such  an  educational  program 
will  follow  of  its  own  accord. 


Chinese  Theatre  in  Phila* 
Attracts  Attention 

Exhibitors  from  all  parts  of  the  city  and 
surrounding  territory  are  visiting  the  new 
Lindy  Theatre,  69th  St.  and  Elmwood  Ave.,. 
Philadelphia,  the  newest  addition  to  the 
Equity  Theatre  Corporation's  circuit,  and 
have  been  loud  in  their  praise  of  its  beauty 
of  design  and  up  to  date  equipment.  The 
new  theatre  is  arousing  particular  interest 
because  it  is  the  first  house  in  the  city  to- 
be  designed  in  the  Chinese  style  of  archi- 
tecture and  furnishing. 

The  exterior  is  of  terra  cotta  and  in  honor 
of  its  name,  a  sign  bearing  a  monoplane 
similar  to  that  used  by  Lindbergh  on  his 
flight  is  mounted  over  the  entrance  of  the 
(Continued  on  follozving  page) 


April    14 ,    19  28 


1225 


BUILT  OW  MERIT 


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New  York  City 

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MOTION  PICTURE  SETTINGS 
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ten up  for  you.  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

THE  DERBY  PRESS 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 
Joseph  Hoover  G>  Sons  Company 

Market   and  49th   Sts.,   Philadelphia,  Pa. 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

A.* tor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


Radi0^n-;v;-Mat 

■ 

0  | 

r 

TALK  from  your  screen  ' 

.1  UJ 

WITH  your  quickly 

cc 

TYPEWRITTEN  MESSAGES. 

£  ; 

v  * 

'S3 
ac 

WHITE.  AMBER  or  GREEN, 

;:eb 

UJ 

-J*  . 

Accept  no  substitute. 

«C 

ce 

is  the  Stationery  of  the  Screen 

> 

tiiuatre.  The  furnishings  and  decorations 
of  the  theatre  are  Chinese  throughout, 
black,  gold  and  red  predominating  in  tin- 
color  scheme.  The  design  of  the  ceiling  is 
made  tip  of  dragons  and  the  organ  chambers 
present  the  appearance  of  Chinese  pagodas. 
A  Chinese  effect  has  been  attained  in  the 
lighting  system  by  the  use  of  Chinese  lan- 
terns made  of  perforated  iron  and  brass. 
The  drinking  fountains  are  of  tile  with  an 
oriental  peaked  roof  also  of  tile.  The  booth 
equipment  includes  two  modern  projectors. 
Color  effect  machines  and  a  specially  con- 
trolled screen  designed  to  minimize  eye 
strain. 

\V.  H.  Lee  was  the  architect  who  designed 
the  Lindy  and  the  George  Kessler  Contract- 
ing Company  was  responsible  for  the  con- 
struction of  the  house.  Equity  Theatres 
Corporation,  the  owner,  was  organized  last 
year  and  already  numbers  thirty-five  houses 
in  this  territory.  It  is  regarded  as  one  of 
the  coming  theatre  groups  of  the  section. 


Acker  &  Lucas  Open  New 
Florida  Theatre 

W.  R.  Pedreiek,  builder  of  the  new  Etta 
theatre  at  Ocala,  has  given  that  Florida 
city  a  playhouse  that  will  compare  favor- 
ably with  those  in  cities  several  times  the 
size.  The  building,  both  in  exterior  and  in- 
terior, follows  the  semi-Spanish  type  and 
is  of  concrete  and  tile  construction.  There 
are  two  floors,  the  main  floor  seating  650 
and  the  balcony  250.  These  900  seats  are 
all  of  the  spring  cushion  type. 


The  heating  and  cooling  of  the  house  is 
regulated  by  the  Muller  system.  The  organ 
is  a  Special  Style  E  Wurlitzer.  .Jimmy 
Knight,  of  Jacksonville,  handles  this  instru- 
ment. 

Although  the  house  was  intended  for 
pictures,  a  stage  was  provided  so  road  at- 
tractions could  be  handled,  and  ample  space 
was  provided  for  the  proper  showing  and 
the  comfort  of  the  players.  The  stage  is 
(i0  feet  in  the  clear  from  wall  to  wall,  with 
a  depth  of  34  feet.  The  picture  sheet,  hung 
at  the  back  of  the  stage,  is  a  "Dalite"  and 
measures  15  by  20  feet. 

The  projection  room,  built  of  concrete  at 
the  back  of  the  balcony,  is  large,  being  20 
feet  wide  by  10  feet  deep  and  the  same 
height,  well  lighted  and  ventilated.  The  ma- 
chines are  the  DeLuxe  Motiograph  with  re- 
flecting arcs.  The  booth  is  in  charge  of 
Oakley  Busier,  of  Tampa,  who  installed  the 
equipment. 

The  house  has  been  leased  by  Acker  and 
Lucas,  both  old-timers  in  the  theatrical 
business.  Lester  Lucas  has  a  record  of  15 
years  as  a  professional,  nearly  eight  of 
which  he  was  with  the  Coburn  Minstrels. 
Bert  Acker  also  has  a  stage  record  of  many 
years  and  will  be  remembered  by  many 
through  the  South  through  his  service  as 
leading  man  with  the  Hazel  Burges»  Play- 
ers. He  was  known  professionally  as  Bert 
Leigh.  The  house  has  been  very  successful 
since  it  opened  a  few  weeks  ago  and  with 
the  able  management  and  high  class  shows 
it  is  giving  the  people  of  Ocala,  it  will  no 
doubt  continue. 


Each 

Month  The 
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Issue  of 
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Picture 
News 
Carries 
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Vital  In- 
terest to 
All 

Theatre 
Owners 


Pull  Big  Business 
in  Hot  Weather 

Cool  theatres  pull  big 
business.  It  pays  to  keep 
your  patrons  cool — com- 
fortable. 

Fill  your  empty  seats — 
increase  your  box-office 
receipts — draw  crowds  of 
steady  patrons  with  the 
Typhoon  Cooling  System. 

Write  for  Booklet  X-i 

Typhoon  Fan  Company 

345  West  39th  Street,  New  York 
Offices  in  Principal  Cities 


1226 


.1/  o  t  i  o  11    P  i  c  t  a  r  e    N  cws 


■1 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 

(S.  R.  indicates  Stale  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


SEPTEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

An->ie  Laurie  L.  Gish-N.  Kerry  ...M-G-M  8730  feet.  May  3' 

Back  to  God's  Country ...  .R  Adoree-R  Frazer.  .Universal   6761  feet    July  M 

Barbed  Wire  P.  Negri-C.  Brook-E. 

Hanson   Paramount   6961  feet 

Big  Parade,  The  Gilbert-Adoree-Dane. M-G-M  11519 f»et  Nov  28. '26 

Blackjack  B.  Jones-B.  Bennett. .  Fox  4777  feet.  .  Mar.  3 

Border  Cavalier.  The  Fred  Humes  Universal  4427  feet  .  . 

Born  to  Battle  Bill  Cody  Pathe  4875  feet  

Boy  of  the  Streets  J.  Walker-M.  Ben- 
nett-B.Francisco..  Rayart  (S.  R.)  6059  feet 

By  Whose  Hand?  R.Cortez-E. Gilbert.. Columbia   6432  feet   Jan.  7 

CamiUe   N.  Talmadge-A.  B. 

Francis-G.  Roland  .  First  National  8692  feet.  . May  6 

Cancelled  Debt,  The  R.  Lease-C.  Stevens  .  Sterling  Pict  (S.R.).  b200  feet  

-Cat  and  the  Canary,  The. .  .L.  La  Plante-F.  Stan- 
ley-C.    H  a  1  e  -  T. 

Marshall-G.  AstorUniversal   7790  feet  .May  20 

Chang  (Jungle  Film)  Special  Cast  Paramount   6636  feet  .  .  May  IS 

Clancy's  Kosher  Wedding  ,G.  Sidney-M.  Gordon- 

S.  I.vnn-R.  Lease- 

W.  Armstrong  F  BO  6701  feet.  Aug.  26 

Cruise  of  the  Helion,  The.E.  Murphy-D.  Keith- 

T.  Santschi   Rayart  (S.  R.)  6089  feet.  Sept.  30 

Drop  Kick ,  The  R.    Barthelmess  -  D. 

Revier-B.  Kent . . .  .First  National   6819  feet .  .  Sept.  30 

First  Auto,  The  B.  Oldfield-P.  R.  Mil- 

ler-R.  Simpson ....  Warner  Bros  6767  f  eet .  .  July  8 

Flying  D  Ranch,  The   Tyler-N.Lane   F.  B  O.  4924  feet  

Foreign  Devils  T.  McCoy-C.Windsor  M-G-M  4658  feet  

Gay  Retreat,  The  G.  Cameron-S.  Cohen- 

T.  McNamara  Fox   6624  feet .  .  Sept.  23 

Girl  From  Gav  Paree,  The  .  Sherman-Bedford- 

McGregor-Blythe..Tiffany-Stahl  6233  feet.  .Sept.  23 

Girl  Prom  Rio,  The  Carmel  Myers  Lumas   6990  feet  

Honor  First  (Re-issue) ....  J.  Gilbert-R.  Adoree  Fox  4851  feet  

In  a  Moment  of  Temptation  C.  Stevens-C.  Keefe- 

K.  Guard-G.  With- 
ers F.  B.  0   56C5  feet.  Nov.  11 

Isle  of  Forgotten  Women.  .Tearle-Sebastian-A. 

Calhoun-G.  Gow- 

land  Columbia  6646  feet.  .Jan.  21 

Jaws  of  Steel   Rin-Tin-Tin-H.  Fer- 
guson-J.  Robards   Warner  Bros   6569  "eet. 

Joy  Girl,  The  O.  Borden-N.  Harail- 

ton-M.  Dressier . . .  Fox  6162  feet. 

Life  of  Riley,  The  C.  Murray-G.  Sidney- 

S.  Hardy-J.  Marlowe. First  National   6712  feet . 

Lone  Eagle,  The  R.  Keane-B.  Kent .   .  Universal  6862  feet . 

Love*  of  Carmen  Del  Rio-McLaglen-D. 

Alvarado  Fox   8538  feet. 

Mojive  Kid,  The  B.iSteele-L. Gilmore . F.  B.  O   4924  feet. 

Nevada  G.  Cooper-T.  Todd .   Paramount   6258  feet 

Old  San  Francisco  D.  Costel'o-C.  E.  Mack- 

W.  Oland  Warner  Bros  7961  feet. 

One  Round  Hogan  M.  Blue- J.  J.  Jeffries- 

L.  Hyams  Warner  Bros   6376  feet . 

One  Woman  to  Another.  .  .F.  Vidor-Von  Eltz  Paramount   4551  feet 

Out  All  Night   R.  Denny-M.  Ni»on.  Universal  .6170  feet. 

Out  of  the  Past  R.  Frazer-M.  Harris.  .Peerless  Pict.  (S.  R.).6701  feet  

Painted  Ponies  H.  Gibson-E.  Claire. .  Universal   6416  feet  .  Aug.  5 

Prince  of  the  Plains  Tex  Maynard  Rayart  (S.  R.)  4134  feet  

Racing  Romeo,  The  "Red"  Grange-J.  Ral- 

ston-T.  Friganza. . .  F.  B.  0  5992  feet.  .  Dec.  16 

Ragtime  J.  Bowers-M.  de  la 

Motte  First  Division  (S.  R.)  6700  feet  .  Sept.  9 

Red  Raiders,  The  K.  Maynard-A.  Drew.First  National   6214  feet.  .Dec.  9 

Road  to  Romance,  The ...  R.  Novarro-M.  Day- 

R.  D.  D'Arcy  M-G- M  6644  feet .  Jan.  21 

Sailor's  Sweetheart,  A  L.  Fazenda-C.  Cook.  Warner  Bros   5685  feet    Oct.  14 

Sally  in  Our  Alley  S.  Mason-A.  B.  Fran- 

cis-R.  Arlen  Columbia   6892  feet  

Slightly  Used  M.  McAvoy-C.  Nagel- 

R.  Agnew  Warner  Bros   6412  feet    Sept.  30 

Smile,  Brother,  Smile  J.  Mulhall-D.  Mac- 

•jaill  First  National   6669  feet    Sept.  9 

Soda  Water  Cowboy,  The. .  Wally  Wales  Pathe  4546  feet    Nov.  4 

Stork  Love      .  Special  Cast  Paramount    .       6203  feet  .  Mar.  11 '27 

Swim,  Girl,  Swim  B.  Daniels-G.  Ederle- 

J.  Hall  Paramount  6124  feet    Sept.  16 

Tell  It  to  Sweeney  Conklin-Bancroft- 

Hill-Luden  Paramount  6006  feet .  Oct.  28 

Three  Miles  Up  Al  Wilson-E.  Clair  ..U  niversal  4136  feet    lune  10 

Two  Girls  Wanted  J.  Gaynor-G.  Tryon  Fox   6293  feet    Oct.  7 

We're  All  Gamblers  Meighan-M.  Millner  Paramount  6935  feet  


Length  Reviewed 


Dec.  it 
.Mar.  3 


.  Sept.  30 
Sept.  23 
.Sept.  16 


.Oct.  7 
Aug.  12 
Oct.  28 

July  8 

Oct.  7 
Sept.  30 
Oct.  7 


.Jan. 

Dec. 
.Oct. 


.Nov.  11 
Nov.  2t 


Oct.  1< 

July  »• 

.Nov.  18 


Dec.  II 
.Nov.  i: 


.Nov. 


Oct 
Oct. 


Feature  Players  Distributed  by 

Cheating  Cheaters  B.  Compson-K.  Har- 
lan  Universal   B623  feet 

Cherokee  Kid,  The  T.  Tyler-S.  Lynn  F.  B.  0  4837  feet. 

Chinese  Parrot,  The  M.  Nixon-H  Bos- 

worth-E.  Burns.  .  .Universal  7304  feet. 

College  Hero,  The  R.  Agnew-P.  Garon- 

R.  Leass-B.  Turpin  .Columbia  5628  feet. 

College  Widow,  The  D.  Costello-Collier,  Jr.  Warner  Bros  6616  feet 

Combat  G.  Walsh-G.  Hulette- 

C.  Adams  Pathe  5100  feet . 

Crystal  Cup,  The  D.  Mackaill-J.  Mul- 

hall   First  National   6386  feet. 

East  Side,  West  Side  G.  O'Brien-V.  Valli- 

F.  McDonald  Fox  8154  feet.  .  Nov. 

Fair  Co-ed,  The  M.  Davies-J.  M. 

Brown  M-G-M  6408  feet .  .  Nov. 

Figures  Don't  Lie  E.  Ralston-R.  Arlen. . Paramount  5280  feet.  .Mar. 

Finnegan's  Ball  B.  Mehaffey-Landis- 

C.  McHugh-M. 

Swain  First  Division  (S.  R.) .  6200  feet.  .  Dec. 

Gentleman  of  Paris,  A  A.  Menjou-S.  O'Hara- 

A.  Marchall  Paramount   5927  feet. 

Gingham  Girl,  The  L.  Wilson-G.  K.  Ar- 
thur  .  F.  B.  O   6301  feet 

Girl  in  the  Pullman,  The. .  .M.  Prevost-H.  Ford  .  .Pathe-De  Mille ....  6990  feet 

Gun-Hand  Garrison  Tex  Maynard  Rayart  (S.  R.)   4879  feet . 

Harp  in  Hock,  A  Schildkraut-Coghlan- 

M.Robson-B. Love. Pathe-De  Mille.  .  . .  5990  feet. 

Hiehschool  Hero  S.  Phipos-N.  Stuart. .  Fox   6498  feet.  , 

in  Old  Kentucky  J.  Murray-H.  Costello  M-G-M   6646  feet. 

Jake  the  Plumber  J.  DeVorska-S.  Lynn  F.  B.  O  6186  feet. 

Jazz  Singer,  The  (Vita- 
phone)  Al  Jolson-W.  Oland- 

McAvoy  Warner  Bros   7423  feet. 

Jesse  James  F.  Thomson-N.  Lane  Paramount  8656  feet. 

Les  Miserables  Special  Cast  Universal  7713  feet. 

Light  in  the  Window,  A  Walthall-P.  Avery-C. 

Keefe  Rayart  (S.  R.)  5960  feet . 

Magic  Flame,  The  Colman-Banky  United  Artists   8300  feet.  .Sept  8< 

My  Best  Girl   M  Pickford  C  Rogers  United  Artists   7850  feet.  .Dec.  " 

No  Place  to  Go  M.  Astor-L.  Hughes. First  National  6431  feet.  .Mar.  17 

Now  We're  in  the  Air  W.  Beery-R.  Hatton- 

L.  Brooks  Paramount  6798  feet. 

Obligin'  Buckaroo,  The  Buffalo  Bill,  Jr  Pathe  4575  feet. 

Once  and  Forever  P.R.Miller-J.Harron.Tiffany-Stahl  6639  feet 

Pajamas  O  Borden-L.  Gray  .  .  .  Fox   6876  feet . 

Pretty  Clothes  J.  Ralston-J.  Walker- 

G.  Astor  Sterling  Pict.  (S.  R.)  6652  feet. 

Publicity  Madness  E.  Lowe-L.  Moran. .  .  Fox   5893  feei 

Ranger  of  the  North  Ranger  (Dog)   F.  B.  0   4977  feet. 

Ride  'Em  High  Buddy  Roosevelt  Pathe  4542  feet.  .Nov. 

Ridin'  Luck  .  Tex  Maynard  Rayart  (S.  R.)  

Rose  of  the  Golden  West    G.  Roland-M.  Astor  . First  National   6477  feet.  .Oct.  7 

Rough  Riders,  The  F.  Hopper-N.  Beery- 

Bancroft-M.  Astor- 

Mack-Farrell  Paramount   9443  feet.  .  April  1 

Sailor  Izzy  Murphy   G.  Jessel-A.  Ferris. .  .Warner  Bros   6020  feet.  .Oct.  88 

Seventh  Heaven  J.  Gaynor-C.  Farrell- 

D.  Butler-G.  Brock 

well  Fox   8500  feet .  .  Juno  1ft 

Shanghai  Bound  R.  Dix-M.  Brian  Paramount  6516  feet.  .Dec.  9 

Shanghaied  P.  R.  Miller-R.  Ince- 

G.  Astor  F.  B.  O  5999  feet.  .Aug.  SC 

Shootin'  Irons  J.  Luden-S.  Blane.  .  .Paramount  6179  feet  

Silk  Stockings  L.  La.  Plante-O.  Har- 

lan-J.  Harron  Universal  6166  feet. 

Silver  Valley  T.  Mix-D.  Dwan  Fox  6011  feet. 

Spring  Fever  Wm.  Haines-J.  Craw- 

ford-G.  K.  Arthur .  M-G-M  6705  feet . 

Straight  Shootin'  Ted  Wells  Universal  4251  feet. 

Tigress,  The  J.  Holt-  D.  Revier.  .  .Columbia  6357  feet. 

Underworld   C.  Brook-E.  Brent-G. 

Bancrof t-F.  Kohlr. .  Paramount  7643  f eet .  .  Sept.  9 

Way  of  All  Flesh,  The  E.  Jannings-B.  Ben- 

nett-P.  Haver-D. 

Keith.  .  .Paramount   8486  feet. 

Wheel  of  Destiny,  The  F.  Stanley-G.  Hale.  .Rayart  (S.  R.)  6869  feet. 

Wine  (re-issue)  Clara  Bow  Universal  7  reels  

Wise  Wife,  The  P.  Haver-T.  Moore- 

J.  Logan  Pathe-De  Mille  5610  feet.  .Dec.  16 

Wolf's  Trail  Dynamite  (Dog)-E. 

Cobb-D.  Lamont.  .Universal  4167  feet  

Woman  on  Trial,  The  Negri-E.  Hanson  .  .  .Paramount  5960  feet.  .Oct.  14 

Women's  Wares  Brent-LyteU-L.  Kent.Tiffany-Stahl  6614  feet.  .Nov.  18 

Wreck  of  the  Hesperus,  The. A.  Hale-V.  Bradford- 

S.  de  Grasse  Pathe-De  Mille  6447  feet.  Mar.  31 


.Nov.  1J 


Dec.  28 
.Nov.  11 


Dec.  2 


Nov. 
.  Feb. 


11 


Aug. 
.Oct. 


Oct.  98 
Aug.  19 
.  Mar.  17 


July  8 


Angel  oi  Broadway.  The 
Ben  Hot   _  ... 


OCTOBER 

Feature  Players  Distributed  by         Length  Reviewed 

American  Beauty  B.  Dove-L.  Hughes- 

V.  L.  Corbin  First  National    6333  feet    Oct.  21 

L.  Joy-V.  Varconi  Pathe-De  Mille  6666  feet    Dec.  16 

Novarro-M  cAvoy- 
Bronson-F.  X  Bush- 
ma  n-C  Myers  M-G-M   11693  '«et Jan.  16, '26 

Blondes  By  Choice  Claire  Windsor  Lamas  6987  feet  

Body  and  Soul  A.  Pringle-L.  Barry- 
mo  re-N.  Kerry  M-G-M  6902  feet.  Nov.  26 

Boy  Rider,  The  Buzz  Barton  F.  B.  O  4868  feet .  .  Sept.  80 

Breakfast  at  Sunrise  C.  Talmadge-D.  Al- 

varado  First  National  6042  feet    Dec.  16 

Broadway  Madness  M.  de  la  Motte-  D. 

Keith  Excellent  Pict.  (S.R.)  6946  feet.  .  Oct.  14 


NOVEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Arizona  Wildcat,  The  T.  Mix-D.  Sebastian  .Fox   4666feet.  Mar.  24 

dacK  to  Liberty  G.  Walsh-D.  Hall-E. 

Breese  Excellent  Pict.  (S.R.) 

Bandit's  Son,  The  B.  Steele-A.  Sheridan  F.  B.  O  

Becky  S.  O'Neil-O.  Moore- 

G.  Olmstead  M-G-M  

Blood  Will  Tell  B.  Jones-K.  Perry.  .  .Fox  

Bowery  CinaerelU,  . .     ..P.  O'Malley-G.  Hu- 

lette  Excellent  Pict.  (S.R0.6900  feet.  .Nov.  88 

Broadway  After  Midnight.  p  Bonner-C.  Landis- 
G  Hughes-B.  Ten- 
ant  Krelbar  Pict.  (S.  R.) 

Cheer  Leader,  The  R  Graves-Olmstead  .Lumas  


6980  feet 
4789  feet 


6433  feet 

4556  feet.  .Mar.  3 


6199  feet.  Nov.  4 
6000  feet.  Mar.  10 


April  14 


1  9  X  8 


Length  Reviewed 


.Mar.  3 

Sept.  18 

Aug.  11 

Nov.  11 
Nov.  11 
Nov.  11 

.Dec.  16 

Jan.  21 

'.  Sept.  16 

Dec.  31 
Dec.  23 
Nov.  26 

Dec.  2 

Mar.  10 

Nov.  26 


Feature  Players  1  hstributed  by 

City  Gone  Wild.  The  T.  Meighan-L.  Brooks- 

M.  Millncr-F.Koh- 

ler  Paramount  6408  f eet . 

0  illeee   B.  tveaton-A.  Corn- 

wall-G   Withers      United  Artists  5362  (eet 

Death  Valley   C.     Nye-R.  Rae-R. 

Wells  First  Division  (S.  R.) .  6880  feet 

Discord   G.  Ekman-L.  Dago- 

ver  Pathe  8886  feet 

Dos  ol  the  Regiment,  A  .  .  .  Rin-Tin-Tin  Warner  Bros  6003  feet . 

Dress  Parade  W.  Boyd-B.  Love  .  .  .  Pathe-De  Mille  6699  feet 

Forbidden  Woman,  The. .  .J.  Goudal-V.  Varconi- 

J.  Schildkraut  Pathe-De  Mille  6568  feet. 

Fortune  Hunter,  The  S.    Chaplin-C.  Hor- 

ton-H.  Costello. .  .  .  Warner  Bros  6638  feet. 

Galloping  Fury  H.  Gibson-S.  Rand    Universal    5603  feet 

Garden  of  Allah,  The  A.  Terry-I.  Petrovich  .  M-G  8200  feet . 

Ginsberg  the  Great  G.  Jessel-A.  Ferris . . .  Warner  Bros  6390  feet 

Girl  From  Chicago,  The  .  .  .  C.  Nagel-M.  Loy  ....  Warner  Bros  5978  feet. 

Gold  From  Weepah  Bill  Cody  Pathe  4968  feet . 

Good-Time  Charley  W.  Oland-H.  Costello  Warner  Bros  6302  feet. 

Gorilla.  The  C.  Murray-F.  Kelsey- 

T.  Marshall-A.  Day  .First  National  7133  feet. 

Gun  Gospel  K.    Maynard-V.  B. 

Faire  First  National  6288  feet. 

Harvester  The  N.  Kingston-O.  Cald- 
well  P  B.O   7045  feet. 

Heroes  in  Blue  J.  Bowers-S.  Rand  . .  .  Rayart  (S.  R.)  6000  feet 

His  Foreign  Wife  W  McDonald-E. 

Murphy-G.  von  Rue  Pathe  4890  feet 

Home  Made  Johnny  Hines  First  National  6524  feet 

Hoof  Marks  Jack  Donovan  ...      Pathe  4076  feet 

Hook  and  Ladder,  No  9..  .  D.   Ellis-E  Hearne- 

C.  Keefe..  F.  B.  O  6240  feet 

Judgment  of  the  Hills  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  0   6481  feet 

Ladies  Must  Dress  V.  Valli-L.  Gray     .     Fox  6599  feet 

Last  Waltz,  The  (Ufa  Film)  W.  Fritsch-S.  Vernon  Paramount  6940  feet 

Lure  of  the  South  Seas,  The  First  Division  (S.R.) .  .6700  feet 

Main  Event,  The  V.  Reynolds-R.  Schild- 

kraut-C  Delany..     Pathe-De  Mille  6472  feet 

Man  Crazy  Mulhall-Mackaili       First  National  6542  feet 

Man,  Woman  and  Sin  J.  Gilbert-J.  Eagles- 

G.  Brockwell  ...    M-G-M  6280  feet 

Night  Life  A.  Day-J.  Harron.  .  .  Tiffany-Stahl  6236  feet 

One  Glorious  Scrap  Fred  Humes   Universal  4172  feet 

On  the  Stroke  of  Twelve. .  E  .Torrence-J.  Mar- 

lowe-D.  O'Shea  .  .Rayart  (S.  R.)  6970  feet 

On  Your  Toes  R  Denny-B.  Worth  ..  Universal   6918  feet 

Opening  Night,  The  C.  Windsor-J.Bowers.Columbia  6524  feet 

Open  Range  L.  Chandler-B.  Bron- 

son-F.  Kohler  Paramount  6599  feet 

Quality  Street  M.  Davies-C.  Nagel- 

H.  J.  Eddy  M-G-M  7193  feet 

Reno  Divorce,  A  M.  McAvoy  Warner  Bros  6492  feet 

Roarin'  Broncs  Buffalo  Bill,  Jr  Pathe  4375  feet 

Shame  (Re-issue)  John  Gilbert  Fox  6467  feet 

She's  a  Sheik  B.  Daniels-R.  Arlen 

W.  Powell  Paramount   6015  feet 

Skyhigh  Saunders  A.  Wilson-E.  Tarron .  Universal  4393  feet 

Small  Bachelor,  The  Beranger-O.  Harlan- 

B    Kent-C.  Ger- 

aghty  Universal   6218  feet. 

Spotlight,  The  E.  Ralston-N.  Ham- 
ilton  Paramount  4934  feet 

Stage  Kisses  K.  Harlan-H.  Chad- 

wick-J.  Patrick  Columbia  6435  feet. 

Thirteenth  Hour,  The  Bonaparte  (Dog)-J. 

Gadsdon-L.  Barry- 
more  M-G-M   5252  feet. 

Thirteenth  luror.  The  F.  X.  Bushman-Nils- 

son  Universal  5598  feet. 

Turkish  Delight  R.  Schildkraut-J.  Faye- 

K.  Thomson  Pathe-De  Mille  5397  feet. 

Two  Arabian  Knights  W  Boyd-M.  Astor- 

L.  Wolheim-I.  Keith. United  Artists   7850  feet. 

Very  Confidential  M .  Bellamy  Fox  6620  feet. 

Wanderer  of  the  West,  A. .Tex  Maynard  Rayart  (S.  R.)  

Warning,  The  J.  Holt-D.  Revier  Columbia   6791  feet.  Jan.  7 

Web  of  Fate  Lillian  Rich  Peerless  Pict.  (S.  R.)  .6800  feet  

Wild  Beauty  Rex  (Horset-T.  Mar- 
io we-H.  Allen  Universal  6192  feet  

Wild  Geese  B.  Bennett-A.  Stew- 

art-D.  Keith-J.  Ro- 

bards-E.  Southern .  Tiff any-Stahl  6448  feet  

Wolf  Fangs  Thunder  (Dog)-C. 

Morton-C.  Lincoln  .Fox  5331  feet..  Dec.  16 


.  Feb. 

11 

.  .  Dec. 

23 

.  Dec. 

16 

•  Aug. 

19 

Dec.  23 

.  Dec. 

30 

.  .  Nov. 

11 

Dec. 

30 

.  Dec. 

2 

. .Jan. 

14 

.  .Mar.  17 

.  Mar.  10 

.  .  Nov. 

18 

.  .Nov. 

4 

.  Dec. 

30 

Dec. 

9 

Dec.  9 


Nov.  4 
Dec.  16 


Feature 

Aflame  in  the  Sky  

Aftermath  (European  film) 

Alice  in  Wonderland  

Almost  Human  

Brass  Knuckles  

Buttons  

Come  to  My  House  

Desert  Dust  

Dssert  of  the  L"st  

Desert  Pirate,  The  

Devil's  Twin,  The  

Dove,  The  

Pangs  of  Destiny  

Fashion  Madness  

Flying  Luck  

Gay  Defender,  The  

Get  Your  Man  

Golden  Clown,  The  

Grandma's  Boy  (re-issue). 
Ham  and  Eggs  at  the  Front 

Haunted  Ship,  The  

Hero  for  a  Night,  A  

Her  Wild  Oat  

Honeymoon  Hate  

Husbands  for  Rent  


Mar.  24 
Dec.  23 


Mar.  31 


Dec.  30 


DECEMBER 

Players  Distributed  by         Length  Reviewed 

S.  Lynn- J.  Luden  . . .  F.  B.  0   6034  feet .  .  Nov.  11 

.Special  Cast  Collwyn  Pict.  (S.R. ).  .6800  feet.  Mar.  3 

Sp°rial  Cast  Pathe  6  reels  

V.  Reynolds-K.  Thom- 
son Pathe-De  Mille  6696  feet.  . 

M.  Blue-B.  Bronson. .  Warner  Bros  6330  feet.  . 

Coogan-L.  Hanson-G. 

Olmsted  M-G-M  6060  feet . 

O.  Borden-A.  Moreno  Fox  6430  feet  . 

Ted  Wells  Universal  4349  feet .  . 

W.  Wales-P.  Mont- 
gomery  Pathe  4933  f eet .  . 

T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0    4764  feet.  . 

Leo  Maloney  Pathe  6478  feet. 

N.  Talmadge-G.  Ro- 
land-N.  Beery  United  Artists  8400  feet.  . 

Dynamite  (Dog)-E. 
Cobb  Universal  4296  feet.  . 

C.  Windsor-R.  Howes  Columbia  6513  feet 

Monty  Banks  Pathe  6403  feet.  . 

R.  Dii-T.  Todd  Paramount  6376  feet.  . 

C.  Bow-C.  Rogers.  .  .Paramount  6889  feet. 

G.  Ekman-K.  Bell .  .  .  Pathe  7913  feet . 

H.  Lloyd-M.  Davis .  .  Pathe-De  Mille  4760  feet  

.  Fazenda-H.  Conklin- 

T.  Wilson  Warner  Bros   5613  feet   

D.  Sebastian-M.  Love- 

R.  Hallor-Santschi.Tiffany-Stahl  4763  feet .  Feb.  4 

G.  Tryon-P.R.  Miller.Universal  6711  feet.  Dec.  I 

C.  Moore-L.  Kent-G. 

Lee-H.  Cooley  First  National  6118  feet.  Feb.  11 

F.  Vidor-T.  Carmen- 

ati  Paramount  6416  feet.  . Feb.  11 

H.  Costello-O.  Moore  Warner  Bros  6200  feet .  Jan.  7 


Jan. 


Mar.  31 
Nov.  18 
Dec.  31 

Mar.  24 


Feature  Players  Distributed  by  Length 

If  I  Were  Single  M.  McAvoy-C.  Nagel. Warner  Bros   6320  feet 

Irresistible  Lover,  The.  ...  N.  Kerry-L.  Moran     Universal   6958  feet 

Land  of  the  Lawless  J.  Padian-P.  Mont- 

gomery-T.  SantschiPathe   4131  feet 

Law  and  the  Man,  The  . . .  .  G.  Brockwell-Santschi- 

R.  Ellis  Rayart  (S.  R.)  6916  feet 

Legionnaires  in  Paris  Al  Cookc-Kit  Guard- 

L.  Lorraine  F.  B.  0   6771  feet 

Little  Mickey  Grogan  F.  Darro-J.  Ralston- 

C.  Nye  F.  B.  0  6516  feet 

London  After  Midnight ....  L.  Chaney-C.  Nagel- 

M.  Day- Walthall .  .  M-G-M   6687  feet 

Lovelorn,  The  S.   O'Neill-L.  Kent- 

M.  O'Day  M-G-M  6950  feet 

Love  Mart,  The  B.  Dove-G.  Roland- 

N.  Beery  First  National  7388  feel 

Man'c  Past,  A  C.  Veidt-I.  Keith-G. 

Siegmann-B.  Bed- 
ford  Universal  6138  feet 

My  Friend  From  India .  . .  .  F.  Pangborn-E.  Faire  Pathe-De  Mille  6760  feet 

Outcast  Souls  P.Bonner-C.Delaney. Sterling  Pict.  (S.R.)  .  6210  feet 

Polly  of  the  Movies  G.  Short-J.  Robards  First  Division  (S.  R.) .  6900  feet 

<ush  Hour,  The   M.  Prevost-H.  Ford   Pathe-De  Mille  6880  feet 

San  Francisco  Nights  M.    Busch-P.  Mar- 

mont  Lumas  7000  feet 

Serenade  A.  Menjou-K.  Carver- 

L.  Basquette  Paramount  6209  feet 

Silk  Legs  M.  Bellamy-J.  Hall . .  Fox  6446  feet 

Silver  Slave,  The  L  Rich-A.  Ferris-H. 

Herbert  Warner  Bros  6124  feet 

Siren,  The  D.  Revier-T.  Moore- 

N.  Trevor  Columbia  6996  feet 

Slingshot  Kid,  The  "Buzz"      Barton  J. 

Morgan-F.Rice      F.  B.  0  4486  feet. 

Sorrell  and  Son  H.    B.  Warner-Nils- 

son-M.  McBain-A. 

Joyce  United  Artists   9160  feet 

South  Sea  Love  P.  R.  Miller-L.  Shum- 

way-A.  Brooks     .  .F.  B.  O   6388  feet 

Spoilers  of  the  West  T.  McCoy-M.  Daw- 

W.  Fairbanks  M-G-M  4784  feet 

Streets  of  Shanghai  P.  Starke-K.  Harlan- 

J.  Robards  Tiffany-Stahl  6276  feet 

Swift  Shadow,  The  Ranger  (Dog)  F.  B.  0  4892  feet 

Tea  for  Three  L.  Cody-A.  Pringle-O. 

Moore-  D.Sebastian  M-G-M   6273  feet 

Temptations  of  a  Shopgirl  B.  Compsoo-Garon- 

A.  Kaliz  First  Division  (S.  R.) .  6604  feet 

Texas  Steer,  A  W.     Rogers-L.  Fa- 

zenda-A.  Rork  .  .  .  First  National  7419  feet 

Two  Flaming  Youths  C.     Conklin-W.  C. 

Fields-M.  Brian  . .  .  Paramount  5319  feet 

Valley  of  the  Giants   M.  Sills-D.  Kenyon. .  First  National   6336  feet 

Wild  Born  Tex  Maynard  Rayart  (S.  R.)  

Wilful  Youth  K.  Harlan-E.  Murphy. Peerless  Pict.  (S.R.)  5644  feet 

Wizard,  The  L.  Hyams-E.  Lowe- 

G.  Katsonaros-von 

Seyffertitz  Fox  8629  feet 


keviewe*1 
Dec.  81 
Sept.  16 

Dec.  80 

Mar.  24 

Mar.  8 
Dec.  11 
Dec.  80 


Sept.  II 
Mar.  31 


Mar.  10 
Dec.  81 
Dec.  31 


Dec. 


.Nov.  it 

Feb.  18 

Mar.  24 

Mar.  8 
Dec.  18 

Nov.  11 

Nov.  18 
Jan.  7 


JANUARY 

Feature  Players  Distributed  by 

Air  Patrol,  The  Al  Wilson  Universal  

Alias  the  Deacon  J.  Hersholt-J.  Mar- 

lowe-R.  Graves .  .  .  Universal .   

Baby  Mine  G.K.Arthur-K.Dane.  M-G-M  

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Pathe  

Beau  Sabreur  E.  Brtnt-G.  Cooper- 

W.  Powell-N.  Beery  Paramount  

Beware  of  Married  Men .  ,L  Rich-R.  Tucker-S. 

Holmes-M.  Loy.  .  .Warner  Bros  

Boss  of  Rustlers  Roost,  The  D.  Coleman-E.  Gil- 
bert Pathe  

Branded  Sombrero,  The  . .  B.  Jones-L.  Hyams .  Fox  Films  

Burning  Up  Broadway  H.  Costello-R.  Frazer  Sterling  Pict.  (S.  R.) 

Call  of  the  Heart  Dynamite  (Dog)-E. 

Cobb-J.  Alden  ....  Universal  

Casey  Jones  R.  Lewis- J.  Robards- 

A.  Sheridan  Rayart  (S.  R.)  

Circus,  The  C.  Chaplin-M.  Ken- 
nedy United  Artists  

Cohens  and  the  Kellys  in 

Pans,  The  G.  Sidney-J.  F.  Mc- 

Donald-V.  Gordon- 
K.  Price-S.  Carrol- 

C.  Delany   Universal  

Comrades  H.Costello-G.Hughes- 

D.  Keith   First  Division  (S.  R.) 

Coney  Island  L.  Wilson-L.  Mendez  F.  B.  O  

Cowboy  Cavalier,  The  B.  Roosevelt  O.  Has- 

brouck   Pathe  

Dare  Devil's  Reward  T.  Mix-N.  Joyce  Fox  

Dead  Man's  Curve  Fairbanks,  Jr.-S. 

Blaoe  F.  B.  O  

Desperate  Courage  W.    Wales-O.  Has- 

brouck  Pathe  

Divine  Woman,  The  D.  Garbo-L.  Hanson- 

L.  Sherman  M-G-M  

Driftin'  Sands  Bob  Steele  F.  B.  O  

Fearless  Rider  F.  Humes-B.  Worth.  Universal  

Four  Flusher,  The  G.  Lewis-M.  Nixon  . .  Universal  

French  Dressing  H.  B.  Warner-L.  Wil- 
son ...   First  National  

Gateway  of  the  Moon,  The  Del  Rio-Fenton-W. 

Pidgeon  Fox  

Gentlemen  Prefer  Blondes  A.  White-F.  Sterling- 

R.  Taylor-Conklm- 

Friganza-Swain .  .  .Paramount  

Girl  in  Every  Port,  A  V.  McLaglen-M.  Casa- 

iuana-M.  Loy-N. 

Joyce-R.  Armstrong. Fox  

Heart  of  Broadway,  The  ...  P.  Garon-R.  Agnew. .  Rayart  (S.  R.) . . . 

Laddie  Be  Good  B.  Cody-R.  Blossom  .  Pathe  

Lady  Raffles  E.  Taylor-R.  Drew-L. 

Tashman  Columbia  

Last  Command,  The  E.^annings-E.  Brent- 


Length  Reviewed 
4269  feet  

6869  feet  Oct.  11 
6139  feet  Jan.  14 
4806  feet    Dec.  SC 

6536  feet.  Jan.  28 

6421  feet.  Jan.  18 

4833  feet.  Jan.  1* 
6612  feet  Jan.  14 
5200  feet  


6261  feet  

6673  feet  

6700  feet    Jan.  14 

7481  feet    Feb.  IS 


.5970  feet 
6390  feet 

4826  feet. 
4987  feet 

6511  feet 

4398  feet 

7300  feet. 
4770  feet. 
4173  feet. 
6193  feet. 

6344  feet 

6038  feet 


Mar.  10 

Feb.  16 

Jan.  IS 
Jan.  SI 

Dec.  Si 

Jan.  SI 

Jan.  SI 

Jan!  U 
Jan.  14 


Powell  Paramount  

Let 'Er  Go.  Gallegher  J.  Coghlan-H.  Ford- 

E.  Fair  Pathe-De  Mille  

Leopard  Lady,  The  J.  Logan-A.  Hale  .  .  Pathe-De  Mille  

Love  G.  Garbo-J.  Gilbert. .  M-G-M  

Love  and  Learn  E.  Ralston-L.  Chand- 

ler-H.  Hopper  Paramount  

Merry  Wives  of  New  York.  .  P.  Garon  ...  First  Division  (S.R.) . 

Noose.  The  R.  Barthelmess-L. 

Basquette-A.  Joyce. First  National  


6871  feet.  Jan.  SI 

6882  feet.  Mar.  S 

6853  feet  

4156  feet.  Dec.  80 

6471  feet  

8234  feet    Jan.  SI 


6888  feet 
6660  feet. 


Tan.  18 
Mar. 


10 


7366  feet.  Dec.  16 
6737  feet    Feb.  26 


7331  feet    Jan.  7 


1228 


Motion    Picture  News 


Feature  Players  Distributed  by         Length  Reviewed 

On  to  Reno  M.  Prevost-C.  LandisPathe-De  Mille  6  reels  

Peaks  of  Destiny,  The 

(Ufa  film)  E.  Peterson-L.  Rief- 

enstahl-L.  TrenkerlParamount  6682  feet.  .Jan.  21 

Perfect  Gentleman,  A  M.  Banks-R.  Dwyer.  .Pathe  5626  feet.  .  Ian.  14 

Pioneer  Scout,  The  F.  Thomson-N.  Lane. Paramount  6118  feet.  Mar.  10 

Private  Life  of  Helen  of  Troy, 

The  M.  Corda-L.  Stone-R. 

Cortez  First  National  7694  feet .  .  Dec.  23 

Race  For  Lite,  A  Rin  -  Tin  -  Tin  -  V.  B. 

Faire-C.  Nye  Warner  Bros  4777  feet.  .Feb.  11 

Rawhide  Kid,  The  H.  Gibson-G.  Hale .  .  Universal  6382  feet  

Sadie  Thompson  G.  Swanson-L.  Barry- 

more-R.  Walsh.. .  .United  Artists  8700  feet.  .Feb.  11 

Sailors'  W:ves  Astor-Hughes  First  National  5485  feet.  .Mar.  10 

Satan  and  the  Woman  C.  Windsor-C.  Keefe  .Excellent  Pict.  (S.  R.)6400  feet.  .  Mar.  10 

Sharpshooters  G.  O'Brien-L.  Moran  Fox  6673  f eet .  .  Jan.  28 

Shepherd  of  the  Hills,  The.  .A.     B.  Francis-M. 

O'Day-J.  Boles  First  National  8188  feet    Feb.  25 

Striving  for  Fortune  G.  Walsh-B.  Roberts  .Excellent  Pict.  (S.R.)  .5337  feet  

Student  Prince,  The  (In 

Heidelberg)  R.  Novarro-Shearer- 

J.  Hersholt  M-G-M  9666  feet .  .  Oct.  * 

That  Certain  Thing  V.  Dana-R.  Graves.  .Columbia  6047  feet.  .Mar.  10 

Tragedy  of  Youth,  The  Collier,  Jr.-P.  R.  Mil- 

ler-W.  Baxter  Tiffany-Stahl  6273  feet.  .Mar.  31 

West  Point  W.  Haines-J.  Craw- 
ford  M-G-M  8134  feet .  .  Jan.  7 

What  Price  Beauty?  N.  Naldi-P.  Gendron- 

V.  Pearson  Pathe  6  reels ....  Jan.  28 

Wickedness  Preferred  L.  Cody-A.  Pringle. ..  M-G-M  5011  feet  

Wife  Savers  W.  Beery-R.  Hatton- 

Z.  Pitts  Paramount  5413  feet.  .Jan.  21 

Wife's  Relations,  The  S.  Mason-G.  Glass-B. 

Turpin-A.  Kaliz .  .  .  Columbia  6508  feet  

Wizard  of  the  Saddle  B.  Barton-D.  Thomp- 
son  F.  B.  0  4805  feet ...  Dec.  30 

Woman  Against  the  World, 

A  G.  Olmstead-H.  Ford- 

G.  Hale-S.  Rand  . .  Tiffany-Stahl  6283  feet  

Woman  Wise  W.  Russell-J.  Collyer- 

fct  W.  Pidgeon  Fox  6060  feet.  .  Mar.  10 

FEBRUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Across  the  Atlantic  M.  Blue-E.  Murphy.  .Warner  Bros  

Age  of  Sex,  The  First  Division  (S.R.)  

Alice  Through  the  Looking 

Glass  Special  Cast  Pathe  6  reels  

Apache  Raider,  The  L.  Maloney-E.  Gil- 

bert-D.  Coleman.  .Pathe  6765  feet.  .Feb.  18 

Bare  Knees  V.  L.  Corbin-D.  Keith- 

J.Winton-J. Walker Lumas  6800  eet.  .Jan.  28 

Battles  of  Coronel  and  Falk- 
land   Islands  (English 

film)  Special  Cast— Artlee  Pict.  (S.  R.)  8400  feet.  .  Mar.  24 

Blonde  for  a  Night,  A  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6  reels  

Bronc  Stamper,  The  D.  Coleman-E.  Gilbert  Pathe  5408  feet.  .  Mar.  3 

Chaser,  The  H.  Langdon-G.  Mc- 

Connell  First  National  

Clean  Up  Man,  The  T.  Wells-P.  O'Day.  ..Universal  4232  feet  

Crashing  Through  J.  Padjans-S.  Rand- 

T.  Santschi  Pathe  4480  feet 

Devil  Dancer,  The  G.  Gray-C.  Brook  United  Artists  6765  feet 

Devil's  Skipper,  The  B.  Bennett-M.  Love- 

McAllister-C.  Lan- 

dis  Tiffany-Stahl  6510  feet 

Doomsday  F.  Vidor-G.  Cooper.  .Paramount  6665  feet 

Douglas  Fairbanks  as  the 

Gaucho  D.  Fairbanks-E.  South- 

ern-L.  Valez  United  Artists  9266  feet 

Enemy,  The  L.  Gish-R.  Forbes .  . .  M-G-M  8189  feet 

Fangs  of  the  Wild  Ranger  (Dog)-S.  Nel- 

son-D.  Kitchen  F.  B.  O  4578  feet 

Finders  Keepers  La  Plante-Harron .  .  .Universal  6081  feet 

Feel  My  Pulse  B.  Daniels-R.  Arlen- 

W.  Powell  Paramount  6889  feet 

Fleetwing  B.  Norton-D.  Janis. . .  Fox    

Flying  Romeos  C.  Murray-G.  Sidney.First  National   6184  feet  

Free  Lips  First  Division  (S.  R.)  

Her  Summer  Hero  D.  Thompson-H.Tre- 

vor-S.  Blane-J. 

Pierce  F.  B.  O  6146  feet.  . Dec.  3o 

Latest  From  Paris,  The  N.  Shearer-G.  Sidney- 

R.  Forbes  M-G-M  7743  feet.  .Mar.  3 

Little  Snob,  The  M.  McAvoy-R.  Frazer- 

A.  B.  Francis  Warner  Bros  

Midnight  Rose  L.  de  Putti-K  Harlan  Universal . .    5689  feet.  .  Mar.  10 

Nameless  Men  C.  Windsor-A.  Mor- 
eno  Tiffany-Stahl  6708  feet  

Napoleon  (French  Film) .  .  .  Special  Cast .  .        .  .  M-G-M  .     

Night  Flyer,  The  W.  Boyd-J.  Ralston.. Pathe-De  Mille  6954  feet  

Painted  Trail,  The  Buddy  Roosevelt  Rayart  (S.  R.)  4571  feet  

Passion  Island  Special  Cast  Pathe-De  Mille  7  reels  

Phantom  Flyer,  The  Al  Wilson  Universal  4253  feet  

Port  of  Missing  Girls,  The  .B.  Bedford-M.  Mc- 
Gregor Brenda  Pict.  Corp.  .  .7270  feet.  .Mar.  3 

Riding  Renegade,  The  Bob  Steele  F.  B.  O  

Rose-Marie  J.  Crawford-J.  Mur- 

ray-H.  Peters  M-G-M  7745  feet.  .  Feb.  18 

Secret  Hour,  The  P.  Negri-Hersholt-K. 

Thomson  Paramount  7194  feet.  .Mar.  17 

Shield  of  Honor,  The  R.  Lewis-D.  Gulliver- 

N.  Hamilton  Universal  6172  feet.  .Dec.  30 

Show  Down,  The  Bancroft  -  Brent  -  N. 

Hamilton  Paramount  7616  feet.  .Mar.  10 

Smart  Set,  The  W.  Haines-A.  Day-J. 

Holt-H.  Bosworth . M-G-M  6476  feet.  .Mar.  10 

Soft  Living  M.  Bellamy-J.  Mack 

Brown  Fox  6629  feet .  .  Mar.  3 

So  This  Is  Love  V.  Dana-W.  Collier, 

Jr. -J.  Walker  Columbia  

Sporting  Goods  R.  Dix-G.  Olmstead. .  Paramount  6961  feet.  .  Feb.  18 

Stand  and  Deliver  La  Rocque-L.  Valez- 

W.Oland  Pathe-De  Mille  5423  feet.  .April  7 

Stronger  Will,  The  P.    Marmont-E.  La 

Bissioniere-R.  Ca- 

rewe  Excellent  Pict.  (S.R.)  6600  feet  

That's  My  Daddy  R.  Denny-B.  Kent-J. 

La  Verne  Universal  6073  feet  

Tillie's  Punctured  Romance.C.    Conklin-W.  C. 

Fields-Fazenda  M. 

Swain-D.  Hill  Paramount  6733  feet  

Under  the  Tonto  Rim  R.  Arlen-M.  Brian-J. 

Linden  Paramount  6991  feet  


Distributed  by 


Length  Reviewed 


.Feb.  11 
Dec.  30 


.April  7 


.Dec.  2 
Dec.  31 

Jan.  14 
Mar.  17 

.Mar.  3 


Feature  Players 
Valley  of  Hunted  Men  Buffalo  Bill,  Jr.-K. 

Collins  Pathe  4520  feet ..  Mar.  S 

Wagon  Show,  The  Ken  Maynard  First  National  

Wall  Flowers  H.  Trevor-J.  Arthur- 

L.  Todd  F.  B.  O  6339  feet  

Wedding  March,  The  (road 

show)  von  Stroheim-F. 

Wray  Paramount  12  reels  

When  the  Law  Rides  T.  Tyler-F.  Darro  F.  B.  O  

Whip  Woman,  The  E.Taylor-A.  Moreno- 

L.  Sherman  First  National  5087  feet.  Mar.  24 

Woman's  Way,  A  M.  Livingston-W.  Bax- 
ter  Columbia  

You  Can't  Beat  the  Law  L.  Lee-C.  Keefe  Rayart  (S.  R.)  6260  feet  

MARCH 

Feature  Players  Distributed  by         Length  Reviewed 

Adventure  Mad  (Ufa  film) .  E.  Barclay-N.  Asther- 

L.  Hall-Davis  Paramount  6897  feet  

Arkansas  Gardner  James  First  Division  (S.  R.) .  6000  feet  

Bachelor's  Paradise  S.  O'Neill-R.  Graves .  Tiffany-Stahl  

Beauty  Doctor,  The  Adolphe  Menjou.  .  .  .Paramount  

Beyond  London's  Lights..  .L.  Shumway-G.  El- 
liott-J.Gadsden H. 

Evans-A.  Dore  F.  B.  0   5573  feet.  .Feb.  28 

Big  City,  The  L.  Chaney-M.  Day-B. 

Compson-J.  Murray. M-G-M  6838  feet.  .  Mar.  31 

Blue  Danube,  The  L.  Joy-R.  LaRocque- 

J.  Schildkraut  Pathe-De  MiUe  7  reels  

Bringing  Up  Father  F.  Macdonald-G.  Olm- 

sted-P.  Moran  M-G-M  6344  feet  

Brunettes  Preferred   First  Division  (S.  R.) .  6551  feet  

Buck  Privates  de  Putti-McGregor-Z. 

Pitts  Universal  6914  feet .  .  Feb.  4 

Bullet  Mark,  The  J.  Donovan-M.  Gray- 

G.  McConnell  Pathe  4550  feet.  .Mar.  31 

Burning  Daylight  M.  Sills-D.  Kenyon. .  First  National   6500  feet  . 

Chicago  P.  Haver-V.  Varconi.  .Pathe-De  Mille  9992  feet .  Dec.  30 

Chicago  After  Midnight. ..  .J.  Mendez-R.  Ince- 

Seiter  F.  B.  O.  6249  f eet .  .  Mar.  17 

Circus  Rookies  K.  Dane-G.  K.  Arthur  M-G-M  

Crowd,  The  J.  Murray-E.  Board- 

man-B.  Roach  M-G-M  8548  feet.  .Feb.  26 

Desert  Bride,  The  B.  Compson-A.  For- 

rest-O.  Mattieson .  Columbia  

Domestic  Troubles  L.  Fazenda-C.  Cook- 

B.  Blythe-A.  Ran- 
kin  Warner  Bros  

Dressed  to  Kill  E.  Lowe-M.  Astor-C. 

Morton-B.  Bard.  .  .Fox  6566  feet.  .Mar.  17 

Faithless  Lover,  The  G.  Hulette-E.  O'Brien  Krelbar  Pict.  (S.R.).. 5600  feet. .  Mar.  8 

Forbidden  Hours  R.Novarro-R.Adoree  .M-G-M  

Four  Footed  Ranger,  The.  .Dynamite  (Dog)  Universal  4426  feet  

Freckles  J.  Fox,  Jr.-G.  Stratton- 

H.  Bosworth  F.  B.  0  6131  feet .  .  Jan.  28 

Garden  of  Eden,  The  C.  Griffith-C.  Ray-L. 

Sherman  United  Artists  7300  feet.  Jan.  14 

Golden  Shackles  Priscilla  Bonner  Peerless  Pict.  (S.R.)  .6600  feet  

Heart  of  a  Follies  Girl,  The. B.  Dove-L.  Kent-  L. 

Sherman-M  Harris  First  National  6957  feet.  .Mar.  17 

Horseman  of  the  Plains.  .  T.  Mix-S.  Blane  Fox  4397  feet.  Mar.  24 

Legion  of  the  Condemned, 

The  G.  Cooper-F.  Wray-L. 

Chandler-F.  Mc- 

Donald-B.  Norton . Paramount  7416  feet.  .Mar.  24 

Little  Buckaroo,  The  Buzz  Barton  F.  B.  O  

Love  Me  and  the  World  Is 

Mine  Philbin-Kerry  Universal  6813  feet.  . Feb.  11 

Mad  Hour,  The  S.  O'Neil-L.  Kent-L. 

Sherman-A.  White.First  National  

Marlie  the  Killer  Klondyke  (Dog)-Bush- 

man,  Jr.-B.  Mehaf- 

fey  Pathe  4600  feet.  .Mar.  • 

Masked  Angel,  The  B.  Compson-W.  Oak- 
man   First  Division  (S.R.) .  .5700  feet.  .  Mar.  24 

Matinee  Idol,  The  J.  Walker-B.  Love- 

A.  Forrest  Columbia  

Midnight  Madness  J.  Logan-C.  Brook..  .Pathe-De  Mille  6  reels  

My  Home  Town  G.  Rockwell-G.  Glass  Rayart  (S.  R.)  

Old  Ironsides  E.  Ralston-C.  Farrell- 

W.  Beery-G.  Ban- 
croft Paramount  7910  feet  Dec.  18,  '2» 

Partners  in  Crime  W.  Beery-R.  Hatton- 

W.  Powell-M.  Brian  Paramount  

Patsy,  The  M.  Davies-O.  Cald- 
well-L.Gray M-G-M   7289  feet   

Phantom  of  the  Turf,  The.  .H.  Costello-R.  Lease  .Rayart  (S.  R.)  

Powder  My  Back  I    Rich-A.  Ferris-A. 

Beranger-C.  Nye .  .  Warner  Bros  

Put  'Em  Up  Fred  Humes  Universal  4200  feet  

Ramona  D.Del  Rio-W.  Baxter- 

R.  Drew-V.  Lewis. .  United  Artists  8200  feet .  .  Feb.  4 

Red  Hair  C.  Bow-W.  Austin- L. 

Chandler  Paramount  6331  feet.  .Mar.  31 

Red  Signals  W.  McDonald-E.  No- 

vak-E.  Williams . . .  Sterling  Pict.  (S.R.) . .  5032  feet  

Saddle  Mates  W.  Wales-P.  Mont- 
gomery  Pathe  4520  feet. .  Mar.  17 

Something  Always  Happens  E.  Ralston-N.  Hamil- 
ton  Paramount  

Souls  Aflame  G.  James-G.  Lard-R. 

Wells  First  Division  (S.  R.)  

Square  Crooks  R.  Armstrong-J.  M. 

Brown-D.  Dwan-D. 

Appleby  Fox  6397feet..Mar.Sl 

Stop  That  Man  A.  Lake-B.  Kent-E. 

Gribbon  Universal  6389  feet  

Surrender  M.  Philbin-1.  Mos- 

kine  Universal   8249  feet ..  Mar.  1» 

Tempest  J.  Barrymore-C.  Horn 

-Wolheim  United  Artists  (about)  9000  feet.. 

Their  Hour  D.  Sebastian-J.  Har- 

ron-J.  Marlowe. . .  .Tiffany-Stahl  

Tracy  the  Outlaw  Jack  Hoey  New-Cal  (S.  R.)  6000  feet.  .Mar.  31 

Trick  of  Hearts,  A  H.  Gibson-G.  Hale ..  Universal  5495  feet  

Turn  Back  the  Hours  M.  Loy-W.  Pidgeon- 

S.  Hardy  Lumas  6500  feet.  .Max.  IT 

Under  the  Black  Eagle  Flash  (Dog)-M.  Day- 

R.  Forbes  M-G-M   6901  feet   

Women  Who  Dare  H.  Chadwick-C.  Dela- 

ney  Excellent  Pict.  (S.R.)  

Wyoming  T.  McCoy-W.  Fair- 

banks-D.  Sebastian.M-G-M  

Across  From  Singapore ...  .  R.  Navarro- J.  Craw- 

ford-E.  Torrence.  .M-G-M-  


April    14,    19  28 


1229 


Length  Reviewed 


APRIL 

Feature  Players  Distributed  by 

Actress,  The  N.  Shearer-R.  Forbes- 

G.  Lee-O.  Moore- 

D'Arcy  M-G-M  

Avenging  Shadow,  The..  .  .Klondike  (Dog)-R.  Hal- 

lor-M.  Morris  Pathe  4293  feet.  Mar.  31 

Bell  o  Avenue  A  First  Division  (S.  R.)  

Bit  of  Heaven,  A  B.  Washburn-L.  Lee  Excellent  Pict.  (S.R.)  

Breed  of  the  Sunsets  R.  Steele-N.  Drexel.  F.  B.  O  

Broadway  Daddies  J.  Logan-R.  Lease-A. 

B.  Francis  Columbia  

Canyon  of  Adventure  K.    Maynard-V.  B. 

Faire  First  National   5800  feet  

Chinatown  Charlie  J.  Hines-L.  Lorraine.  First  National   6365  feet  

Chorus  Kid,  The  V.  B.  Faire-B.  Wash- 

burn-H.  Hopper . . .  Lumas  6  reels  

Circus  Rookies  K.  Dane-G.  K.  Arthur 

L.  Lorraine  ...  M-G-M  

Cossacks,  The  J.  Gilbert-R.  Adoree- 

E.  Torrence-M.  Al- 

den   M-G-M  

Crimson  City,  The  M.  Loy-L.  Hyams-R. 

Tucker-J  Miljan  ..  Warner  Bros  

Czar  Ivan  the  Terrible  Special  Cast  Amkino  (S.  R.)  8600  feet.  .Mar.  24 

Danger  Patrol,  The  W.Russell-V.B.Faire  .Rayart  (S.R.)  

Devil's  Trade  Mark,  The.  .B.     Bennett-W.  V. 

Mong-M.  Douglas  .F.  B  O  

Drums  of  Love  E.  Taylor-D.  Alvar- 

ado-M.  Philbin-L. 

Barrymore  United  Artists  9500  feet .  .  Jan.  28 

Fagasa   (South   Seas  Isle 

film)  L.  Kelly-G.  Kelton- 

Mr.  &  Mrs.  R.  Wells .  First  Division  (S.  R.)  

Five  and  Ten  Cent  Annie.. L.  Fazenda-C.  Cook- 
G.Astor-W.  Dema- 

rest  Warner  Bros  

Girl  He  Did'nt  Buy,  The. . .  P.  Garon-A.  Simpson  Peerless  (S.  R.)  6600  feet  

Good  Morning  Judge  R.  Denny-M.  Nolan- 

D.  Gulliver  Universal  5645  feet  

Gypsy  of  the  North  H.  Gordon-G.  Hale .  Rayart  (S.  R.)  

House  of  Scandal,  The.  . .  .D.  Sebastian-P. 

O'Malley  Tiffany-StabJ  

Ladies'  Night  in  a  Turkish 

Bath  Mackaill-Mulhall ....  First  National  6592  feet  

Last  Moment,  The  O.  Matieson-G.  Hale- 

L.  La  Verne  Zakoro  (S.  R.)  5800  feet.  .  Mar.  31 

Laugh  Clown,  Laugh  Chaney-L.  Young-N. 

Asther  M-G-M  

Law  of  Fear,  The  Ranger  (Dog)-P.  R. 

Miller-C.  Byer  F.  B.  0  4769  feet.  Mar.  10 

Law's  Lash,  The  Klondike  (Dog)-R.  El- 

lis-M.  Maberry.  .  .Pathe  4902  feet  .  Mar.IE 

Lilac  Time  C.  Moore-G.  Cooper. First  National  Mar.  24 

Little  Shepherd  of  Kingdom 

Come  Barthelmess-G.  James- 

O'Day-Seyff ertitz. .  First  National  7700  feet   

Love  Hungry  L.  Moran-L.  Gray .  .  .  Fox  

Phantom  of  the  Range,  The.T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0  4781  feet.  .Feb.  11 

Pinto  Kid,  The  B.  Barton-H.  Trevor- 

G.  Lee  F-B-O  4884  feet.  .Jan.  7 

Red  Riders  of  Canada,  The.  P.  R.  Miller-C.  Byer..  F.  B.  O  6419  feet.  .Dec.  23 

Riders  of  the  Dark   T.  McCov-D.  Dwan..  M-G-M  

Scarlet  Dove,  The  J.  Borio-R.  Frazer-L. 

Sherman  M.  Liv- 
ingston Tiff  any-Stahl  

Skyscraper,  The  S.  Carroll- W.  Boyd- 

A.  Hale-A.  VaughnPathe-De  Mille  7040  feet  

Speedy  H.  Lloyd-A.  Christy- 

B.  Ruth-B.  Wood- 
ruff Paramount  

Steamboat  Bill,  Jr  Keaton-E.  Torrence.  .United  Artists  (about)  6800  feet . . 

Street  of  Sin,  The  E.  Jannings-F.  Wray .  Paramount  

Thanks  For  the  Buggy  Ride  L.  La  Plante  -G. 

Tryon  Universal   6197  feet.  . Feb.  4 

Thirteen  Washington  Square  A.  Joyce-J.  Hersholt- 

Z.  Pitts  Universal  6274  f eet .  .  Feb.  4 

Three-Ring  Marriage  M.  Astor-L.  Hughes. .First  National  

Thunder  Riders,  The  Ted  Wells  Universal  4353  feet  

Two  Lovers  R.  Colman-V.  Banky .  United  Artists  (about)  7500  feet . . 

Won  in  the  Clouds  Al  Wilson  Universal  4348  feet  

MAY 

Feature  Players  Distributed  by         Length  Reviewed 

ilex  the  Great  "Skeets"  Gallaghei- 

R.  Dwyer  F.  B.  0   6872  feet    Mar.  24 

Arizona  Cyclone,  The  Al  Wilson   Tin  ;»Pr<;al  4076  feet  

Clothes  Make  the  Woman. E.  Southern-W.  Pid- 

geon  Tiffany-Stahl  

Crooks  Can't  Win  R.  Lewis-T.  Hill-S. 

Nelson  F.  B.  O  

Harold  Teen  A.  Lake-M.  Brian-W. 

Bakewell-J.  Duffy  First  National  

Hell  Ship  Bronson  Mrs.    W.    Reid-  R. 

Howes-H.  Foster-N. 

Beery  Lumas  

Hold  'Em  Yale  R.  La  Rocque-J.  Loff- 

H.  Allan  Pathe-De  Mille  

It's  All  Greek  to  Me  C.  Murray-L.  Fazen 

da-T.  Todd  First  National  

Ladies  of  the  Night  Club. .  .B.  Leonard-R.  Cortez. Tiff  any-Stahl  

Little  Yellow  House,  The.  .  O.  Caldwell-M.  Sleep- 
er F.B.O  

Man  in  the  Rough,  The .  .  .  B.  Steele-M.  King    .  F-B-O  

Marry  the  Girl  B.  Bedford-R.  Ellis- 

D.  W.  Jennings .  .  .  Sterling  Pict.  (S.  R.).  .6300  feet.  .  Mar.  10 

Million  for  Love,  A  R.  Howes-J.  Dunn  .    Sterling  Pict.  (S.R.)  

Pay  As  You  Enter  C.  Cooke-L.  Fazanda Warner  Bros  

Rinty  of  the  Desert  Rin-Tin-Tin-A.  Fer- 

ris-C.  Nye  Warner  Bros  

Skinner's  Big  Idea  B.  Washburn-M. 

Sleeper-H.Trevor  F.  B.  0   6967  feet.  Mar.  17 

United  States  Smith  Special  Cast .  .  .  Lumas  7000  feet  

Walking  Back  S.  Carroll-R.  Walling  Pathe-De  Mille  6  reels  

We  Americans  G.  Sidney  P.  R.  Mil- 

ler-G.  Lewis  Universal  9161  feet.  April  7 


JUNE 

Feature  Players  Distributed  by 

Dog  Justice  Ranger  (Dog)-E. 

Hearn-N.  Martan.  F.  B.  O  

Lady  Be  Good  D.  Mackaill-J.  Mul- 

hall  First  National. .. 


Length  Reviewed 


Feature  Players  Distributed  by 

Lingerie  Tiffany-Stahl. ..  . 

Loves  of  Ricardo  George  Beban  F.  B.  O  

Man  Higher  Up,  The  Lumas  

Roulette  R.  Barthelmess-M.  Liv- 

ingston-W.  Oland- 

L.  Basquette  First  National . . . 

Texas  Tornado,  The  Tom  Tyler  F.  B.  O  

Upland  Rider,  The  K.  Maynard-M.  Doug- 
las  First  National.  . . 


Length  Reviewed 
!  .  7477  feet' Sept.4'2» 


JULY 

Feature  Players  Distributed  by 

Count  of  Ten,  The  C.  Ray-J.  Gleason  Universal  

Fighting  Redhead,  The  Buzz  Barton  F.  B.  O  

Flyin'  Cowboy,  A  H.   Gibson-O.  Has- 

brouck  Universal  

Head  of  the  Family,  The  Lumas  

Kelly's  Kids  Charlie  Murray    .  .  .  First  National . . . 

Trail  of  Courage,  The  R.  Steele-M.  Bonner. F-B-O  


Length  Reviewed 


AUGUST 

Feature  Players  Distributed  by 

Bantam  Cowboy.  Tie  Buzz  Barton   F.  B.  O  

Barker,  The  M.  Sills-B.  Compson  First  National . .. 

Oh  Kay  Colleen  Moore  First  National... 

Thru  the  Breakers  Lumas  


Length  Reviewed 


Coming  Attractions 


Feature 


Players 


Distributed  by         Length  Reviewed 


Abie's  Irish  Rose  F.  McDonald- J.  Hers- 

holt-N.  Carroll-C. 

Rogers  Paramount  

Abie  of  the  U.  S.  A  George  Jessel  Lumas  

Ace  High  Hoot  Gibson  Universal  

Adventurer,  The  T.  McCoy-D.  Sebas- 

tian-C.  Delany  M-G-M  3709  feet  

Adventures  in  Pygmy  Land  Jungle  Film  W.  W.  Hodkinson .  .  .  6800  f eet .  .  Mar.  24 

After  the  Storm  H.  Bosworth-E.  Gil- 

bert-C.  Delaney..  .Columbia  

Albany  Night  Boat,  The  Tiffany-Stahl  

Anne  Against  the  World  . .  Edith  Roberts  Rayart  (S.  R.)  

Baby  Cyclone,  The  L.  Cody-A.  Pringle. . .  M-G-M  

Battle  of  the  Sexes,  The... B.  Bennett- J.  Hers- 

holt-P.  Haver-S. 

O'Neill  United  Artists  

Beggars  of  Life  W.  Beery-R.  Arlen-L. 

Brooks  Paramount  

Bellamy  Trial,  The  L.  Joy  M-G-M  

Better  Man,  The  F.  B.  O  

Betty's  a  Lady  J.  Ralston-C.  Ray. .  . . Universal  

Beward  of  Blondes  Columbia  

Be  Yourself  R.  Denny-M.  Nolan.  .Universal  

Big  Bow  Mystery,  The  I.  Rich-C.  Brook  F.  B.  O  

Big  Game  Hunt,  To>-   W.  Beery-R.  Hatton.  .Paramount  

Big  Gun.  The  George  Lewis  Universal  

Big  Noise,  The  A.  White-C.  Conklin- 

S.  Hardy  First  National  

Big  Sneeze,  The  W.  Beery-F.  Sterling- 

Z.  Pitts  Paramount  

Big  Top,  The  M-G-M  

Billionaire,  The  Al  St.  John-J.  Robards  Rayart  (S.R.)  

Black  Ace,  The  D.  Coleman-J.  Loft* . .  Pathe  

Black  Pearl,  The  Gladys  Brockwell. .  .  .  Rayart  (S.R.)  

Blossom  Time  ( Movietone) .J.  Gaynor-C.  Farrell. .  Fox  

Body  Punch,  The  J.   Dougherty-V.  B. 

Faire  Universal  

Boss  of  Little  Arcady,  The  .  C.  Murray-D.  Reed- 

D.  Dawson  First  National  

Bride  of  the  Colorado  J.  Boles-D.  Blossom.  .Pathe  

Brides  Will  Be  Brides.  .  .  Laura  La  Plante  Universal  

Bright  Aisle,  The  Lumas  

Broken  Hearts  Hercules  Film  Prod.  (S.R.)  

Brotherly  Love  (tentative). .  K.  Dane-G.  K.  Arthur  M-G-M  

Butter  and  Egg  Man,  The  .  J.  Mulhall-M.  O'Day- 

G.  Astor  First  National  

Certain  Young  Man,  A.  .  .  . Novarro-Adoree-W. 

Marshall-G.  Astor. M-G-M  

Children  of  the  Sun  (South 

Seas  film)  Special  Cast  Universal  

Chinatown  Lon  Chaney  M-G-M  

City  of  Shadows,  The  J.  Luden-S.  Lynn  F.  B.  O  

Clown,  The  ( Vitaphone) .  .  Al  Jolson  Warner  Bros  

Cock-Eyed  World,  The  V.  McLaglen-E.  Lowe  Fox  

Code  of  the  Scarlet,  The  .  .K.  Maynard-G.  Mc- 

Connell  First  National  

Companionate  Marriage  First  Division  (S.  R.)  

Cop,  The  W.  Boyd-J.  Logan-  A. 

Hale-R.  Armstrong  Pathe-De  Mille  

Craig's  Wife  Pathe-De  Mille  

Creole  Love  First  Division  (S.  R.)  

Crimson  Hour,  The  L.  de  Putti-I.  Moskine- 

N.  de  Brulier  Universal  

Dance  Fever  (Ufa  film)  Brill,  Inc  

Dancing  Daughters  J.    Crawford-J.  M. 

Brown-D.  Sebas- 

tian-N.  Asther-A. 

Page  M-G-M  

Date  With  a  Duchess,  A 

(tentative)  A.  Menjou-E.  Brent .  .Paramount  

Deadline,  The  Flash  (Dog)-L.  Lor- 

raine-L.  Gray .  .  M-G-M  

Detectives  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Devil's  Cage,  The  P.  Garon-D.  Keith .  .  .  First  Division  (S.R.)  

Devil's  Chaplain,  The  Cornelius  Keefe  Rayart  (S.  R.)  

Diamond  Handcuffs  C.   Nagel-E.  Board- 

man-L.  Gray-D. 

Sebastian-S.  Hardy  M-G-M  

Dirty  Work  Johnny  Burke  Pathe  

Divine  Lady,  The  C.  Griffith-V.  Varconi- 

M.  Dressier  First  National  

Dolorosa  Tiff  any-Stahl  


1ZM 


M  o  t  i  o  n    Picture  News 


Feature  Players  Distributed  by         Length  Reviewed 

Domestic  Relations  Tiffany-Stahl  

Don't  Marry  L.  Moran-N.  Hamil- 
ton  Fox  

Doubling  for  Trouble  H.  Gibson-E.  Gilbert.Universal  

Down  Grade,  The  Wm.  Fairbanks-A. 

Colhoun  Lumas  

Down  Our  Way  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  O  

Dragnet,  The  G.  Bancroft-E.  Brent- 

W.  Powell  Paramount  

Dreaded  Bandit,  The  (for- 
eign film)  L.  Albertine-E.  Iina- 

jeff  Cinema  Attractions  .  .  6000  feet  

Eagle's  Talons,  The  Tom  Tyler  F.  B.  O  

Easy  Come,  Easy  Go  R.  Dix-N.  Carroll  Paramount  

Empty  Saddle,  The  Fred  Humes  Universal  

Escape,  The  V.  Valli- W.  Russell .  .  Fox  

Eternal  Silence,  The  Bushman,  Jr.-N.  Ham» 

ilton- J.  Marlowe. . .  Universal  

Excess  Baggage  Wm.  Haines  M-G-M  

Fallen  Angels  N.  Kerry-P.  Starke- 

K.  Harlan  Universal  

Fangs  of  Fury  Sandow  (Dog)  Pathe  

Fangs  of  Justice  Silverstreak  (Dog)-J. 

Walker-J  Marlowe.Bischoff  Prod.  (S.R.)  6000  feet  

Fazil  CFarrelG  Nissen- 

M.  Busch  Fox  

Fifty-Fifty  Girl,  The  B.  Daniels-J.  Hall-W. 

Austin  Paramount  

First  Kiss,  The  F.  Wray-G.  Cooper.  Paramount  

Fools  for  Luck  W.  C.  Fields-C.  Conk- 

lin-S.  Blane-J.  Lu- 

den  Paramount  

Foreign  Legion,  The  N.  Kerry-L.  Stone-J. 

Marlowe  Universal  

Four  Devils,  The  F.  Macdonald-M  Dun- 

can-C.  Morton-N. 

Drexel-J.  Gaynor. .  Fox  

Four  Sons  J.  Hall-M.  Mann- 
Bushman,  Jr.-C. 
Morton-E.  Foxe-J. 

Collyer  Fox  9412  feet.  .Feb.  18 

Four  Walls  John  Gilbert  M-G-M  

Freedom  of  the  Press  L.  Stone-M.  Day-D. 

Keith  Universal  

George  Washington,  Jr.  .  .  .George  Jessel  Tiffany-Stahl  

Girl  Downstairs,  The  L.  Moran-G.  O'Brien.Fox  

Give  and  Take  G.  Sidney-S.  Lynn-G. 

Lewis-J.  Hersholt .  Universal  

Glorifying    the  American 

Girl  Ruth  Elder  Paramount  

Glorious     Betsy  (Vita- 
phone)  D.  Costello-C.  Nagel.  Warner  Bros  

Godless  Girl,  The  L.  Basquette-G.  Dur- 

yea  -  Prevost -  N. 

Beery.     .  ....        Pathe-De  Mille  

Golf  Widows  V.  Reynolds-H.  Ford- 

S.  Rand  Columbia  

Green  Grass  Widows  Walter  Hagen  Tiffany-Stahl  

Gun  Shy  (tentative)  Beery-Hatton-M. 

Brian-G.  James. .  Paramount  

Gypsy  Love  (tentative)  Lumas  

Half  a  Bride  E.  Ralston-R.  Aden .  Paramount  

Handle  With  Care  I.  Rich-A.  Ferris-  W. 

Collier,  Jr  Warner  Bros  

Hangman's  House  V.  McLaglen-J.  Col- 

lyer-L.Kent-E.Foxe  Fox  

Has  Anybody  Here  Seen 

Kelly?  ...   T.  Moore-B.  Love. .  .  .  Universal  

Hawk's  Nest,  The  M.  Sills-D.  Kenyon- 

A.  Stone-M.  Love. .  First  National  

Hawk,  The  M.  Sills  First  Nations.    .  . 

Heart  to  Heart  C.  Moore-E.  Lowe..  .First  National  

Heat  (tentative)  Greta  Garbo  M-G-M  

Hello,  Cheyennel  T.  Mix-C.  Lincoln  Fox  

Hell's  Angels  B.    Lyon-J.  Hail-G. 

Nissen  United  Artists  (about)  7  reels .... 

He  Learned  About  Women  .  W.  Haines-E.  Percy- 

A.  Page-Sojin  M-G-M  

Her  Cardboard  Lover  M.  Davies-W.  HainesM-G-M  

His  Country  R.  Schildkraut-M. 

Dressier  Pathe-De  Mille  

His  Third  Master  Henry  B.  Walthall . . .  Rayart  (S.  R.)  

Hit  of  the  Show,  The  Joe  Brown-G.  Astor.  F.  B.  O  

Hold  Everything  (tentative)  J.  Hall   Paramount  

Home,  James  L.  La  Plante-C.  De- 

laney  Universal  

Honor  Bound  G.  O'Brien-E.  Taylor- 

L.  Hyams-Santschi  Fox  

Hoofbeats  of  Vengeance . . .  Rex  (Horse)  Universal  

Hot  Heels  G.  Tryon-P.  R.  Miller  Universal  

Hyprocrite,  The  (Ufa  film)  Brill,  Inc  

I'll  Tell  the  World  Colleen  Moore  First  National   

Innocent,  The  Vilma  Banky  United  Artists  

Isle  of  Lost  Men,  The  Tom  Santschi  Rayart  (S.  R.)  

It  Might  Happen  to  Any  Girl  Sterling  Pict.  (S.R.I  

Jazz  Mad  J.  Hersholt-Nixon-G. 

Lewis  Universal  

Jealousy  (Ufa  film)  Brill,  Inc  

Tangle  Rose  Dolores  Del  Rio  ....  Fox  

Jungle  Triangle  "Aesop  Fables"  May    6.1  reel  

King  of  Kings,  The.  .  .  ..Special  Oast  Pathe-De  Mille   13600  feet.  April  »• 

Kit  Carson  Fred  Thomson  Paramount  

Ladies  Must  Love  Rod  La  Rocque  Pathe-De  Mille  

Ladies  of  Leisure  Tiffany-Stahl  

Ladies  of  the  Mob  C.  Bow-R.  Arlen-M. 

Alden  Paramount  

Ladies  Prefer  Bonds  (ten- 
tative)  C.  Nagel-M.  McAvoy. Warner  Bros  

Land  of  the  Silver  Fox,  The 

(tentative)  Rin-Tin-Tin-L.  Hyams- 

C.  Nye-Santschi. .  .Warner  Bros  

La  Piava  Lupe  Valez  United  Artists  

Last  Cab,  The  Rudolph  Schildkraut  .Pathe-De  Mille  

Last  Warning,  The  Laura  La  Plante  Universal  

Law  of  the  Range,  The..  . . McCoy-Crawford-R. 

Lease  M-G-M  

Leave  It  to  Me  Glenn  Tryon  Universal  

Life's  Crossroads  G.  Hulette-M.  Ham- 
ilton  Excellent  Pict.  (S.R.)  

Lion  and  the  Mouse,  The 

(Vitaphone)  M.  McAvoy-L.  Barry- 

more-A.  B.  Frances- 
Collier,  Jr  Warner  Bros  

Little  Wild  Girl,  The  L.  Lee-C.  Landis-F. 

Merrill  Hercules  Film  Prod.  (S.R.)   

Lonesome  G.  Tryon-B.  Kent.  .  .Universal  


Feature  Players  Distributed  by         Length  Reviewed 

Madamoiselle  Prom  Armen- 
tierep  (English  filmV      K.  Brody-I.  Stuart  M-G-M 

Magnificent  Flirt,  The  F.  Vidor-L.  Young-A. 

Conti-M.  Milner. .  Paramount  

Man  About  Town,  The .  . .  .  L.  Cody-N.  Trevor . .  .  M-G-M  

Man  From  Headquarters, 

The  Cornelius  Keef e  Rayart  (S.  R.)  

Man-Made  Woman  L.  Joy-J.  Boles-H.  B. 

Warner  Pathe-De  Mille  

Man  Who  Laughs,  The  . . .  C.  Veidt-M.  Philbin  .  Universal  

Marriage     of  Tomorrow 

(tentative)  Tiffany-Stahl  

Masked  Stranger,  The  (ten- 
tative)  Tim  McCoy  M-G-M  

Meet  the  Prince  Glenn  Tryon  Universal   

Meet  the  Prince  J.  Robards-A.  St.  John  Rayart  (S.  R.)  

Michigan  Kid,  The  C.  Nagel-R.  Adoree. .  Universal  

Miracle  Girl,  The  Betty  Compson  First  Division  (S.  R.)  

Modern  Du  Barry,  The  (Ufa 

film)  Maria  Corda  Brill,  Inc  7000  feet  

Modern  Mothers  H.  Chadwick-Fairbanks, 

Jr.-B.  Kent  Columbia  

Mother  Machree  B.  Bennett-V.  McLag- 

len-N.  Hamilton-E. 

Clayton  Fox  6863  f  eet .  Mar.  17 

Mr.  Romeo  F.  Sterling-N.  Carroll- 

G.  Meeker  Fox  

Naughty  Duchess,  The  Tiffahy-Stahl  

Aaugbty  Marietta  Marion  Davies  M-G-M  

Navy  Blues  Arthur  Lake  Universal  

News  Parade,  The  N.  Stuart-S.  Phipps. .  Fox  

Night  of  Mystery,  A  A.  Menjou-N.  Lane- 
Collier,  Jr.-E.  BrentParamount  5741  feet  

Noah's  Ark  (Vitaphone) .  . .  D.  Costello-G.  O'Brien- 
N.  Beery-L.  Fazen- 

da  Warner  Brow  

None  But  the  Brave  Lionel  Barrymore  Fox  

Odd  Fellows  Fields-Conklin  Paramount  

Once  There  was  a  Princess  Mary  Astor  First  National  

One  Way  Street,  The  (ten- 
tative) M.  Loy-C.  Nagel-W. 

Russell  Warner  Bros  

Out  of  the  Night  C.  Palmer-F.  Stanley- 

A.  Ayres  Rayart  (S.  R.)  

Painted  Post,  The  T.  Mix-N.  Kingston.  Fox  

Part-Time  Marriage  June  Collyer  Fox  

fatent  Leather  Kid,  The 

(road  show)  R.  Barthelmess-M. 

O'Day  First  National  11412  feet .  .  Aug.  26 

Patriot,  The  E.  Jannings-L.  Stone- 

F.  Vidor-N.  Hamil- 
ton  Paramount  

Pay  As  You  Enter  L.  Fazenda-C.  Cook. .  Warner  Bros  

Phantom  Buster,  The  Buddy  Roosevelt ...  Pathe  

Phyllis  of  the  Follies  M.  Nixon-C.  Rogers  Universal  

r'igskin  D.  Rollens-S.  Carrol .  Fox  

Plastered  in  Paris  S.  Cohen-J.  Pennick- 

M.  Batelini  Fox  

Play  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Play  Goes  On  C.  Vedt-M.  Nolan.  .  Universal  

Polly  Preferred ....         .  .  Marion  Davies  M-G-M  

Port  of  Missing  Children, 

The  Sierra  Pictures  (S.  R.)  

Power  (tentative)  D.  Fairbanks,  Jr.- J. 

Ralston  Tiffany-Stahl  

Primanerliebe  (German  film)  Special  Cast  Scenic  Films  6500  feet.  .  Mar.  24 

Prowlers  of  the  Sea  Tiffany-Stahl  

yuick  Lunch  Fields-Conklin-M. 

Alden-S.  Blane-J. 

Luden  Paramount  

Rachel  P.  Negri-G.  Cooper  Paramount  

Racket,  The  T.  Meighan-M.  Pre- 
vost  Paramount  

Red  Dancer  of  Moscow, 

The  D.Del  Rio-C.  Farrell- 

D.  Revier  Fox  

Red  Lips  M.  Nixon-C.  Rogers .  Universal  

Red  Mark,  The  G.  von  Seyff ertitz-N. 

Quartaro  Pathe-De  Mille  

Ridin'  Like  Fury  Hoot  Gibson   Universal  

Rip  Van  Winkle  Rudolph  Schildkraut  Pathe-De  Mille  

River  Woman,  The  Alma  Rubens  Lumas  

Kobert  Flaherty's  Southern 

Skies  M.  Blue-R.  Torres  .  .  M-G-M  

Romeo  and  Juliet  N.  Kerry-M.  Philbin  .Universal  

Saddle  and  Spurs  "Buzz"  Bar ton-L. 

Eason   ..F.  B.  O  

Sally  of  the  Scandals  B.  Love-A.  Forrest..  F.  B.  O  

Sally  of  the  South  Seas  Hercules  Film  Prod.  (S.  R.)  

Shadows  of  the  Night  Hercules  Film  Prod.  (S.  R.)  

Shanghai  Rose  Mae  Busch  Rayart  (S.  R.)  

Shooting     Stars  (English 

film)  Artlee  Pict.  (S.R.)  

Show  Boat  Universal  

Side  Show,  The   Fields-Conklin-Brian.Paramount  

Silks  and  Saddles  M.  Nixon-R.  Walling- 

M.  Nolan  Universal  

Simba  Jungle  Film  Martin  Johnson  Afri- 

an  Expedition  Corp. 8000  feet.  .  Feb.  4 

Sin  Town  H.  Allen-E.  Fair  Pathe-De  Mille  

Sisters  of  Eve  Mae  Busch  Rayart  (S.  R.)  

Some  Mother's  Boy  Mary  Carr  Rayart  (S.  R.)  

Son  of  St.  Moritz,  The  (ten- 
tative)  J.  Gilbert-G.  Garbo ..  M-G-M  

Span  of  Life,  The  Lon  Chaney  M-G-M  

Sport  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Sporting  Age,  The  B.  Bennett-C.  Nye-H. 

Herbert  Columbia  

Stocks  and  Blondes  J.  Logan-"Skeets" 

Gallagher-G.  Astor  F.  B.  O  

Stormy  Waters  E.  Southern-M.  Mc- 
Gregor  Tiffany-Stahl  

Street  Angel,  The  J.  Gaynor-C.  Farrell..  Fox  

Streets  of  Algers  (Ufa  film) .  Camilla  Horn  Brill,  Inc  

sunrise ...                          Gaynor-G.  O'Brien- 
Livingston   Fox   8729  feet .  .  Oct.  14 

Sunset  Legion,  The  F.  Thomson-E.  Mur- 
phy  Paramount  

Survival  of  Slim,  The  W.  Wales-P.  Mont- 
gomery Pathe  

Tartuffe,  the  Hyprocrite. .  .Emil  Jannings  Brill,  Inc  ft.  Aug.  5,  '27 

Tenderloin  (Vitaphone)  D.  Costello-C.  Nagel .  Warner  Bros  7782  feet  

Tenth  Avenue  P.  Haver-V.  Varconi- 

R.  Schildkraut.  .  .  .Pathe-De  Mille  


April    11,  1928 


1231 


Feature 
Thief  in  the  Dark,  The. 


Players  Distributed  by         Length  Reviewed 

G.  Meeker-D.  Hill-G. 

Lee  Fox  

Three  Sinners  P.  Negri-W.  Baxter .  .Paramount    

Thrill  Seeker,  The  R.  Clifford-J.  Fulton.  Superlative  Pict.  (S.R.)  4900  feet.  

Tide  of  Empire  J.Crawford-J.Murray  M-G-M  

Times  Square   TifTany-Stahl  

Trail  of '98  K  Dane-P  Stark e-R 

Forbes-Del  Rio. .    M-G-M  11,100  feet.  .  Mar.  24 

Two  Brothers  (Ufa  film)  Brill,  Inc  

Two  Sisters,  The  Rayart  (S.  R.)  

Uncensored  Woman,  The  Lumas  

Uncle  Tom's  Cabin  Special  Cast   Universal    Nov.  16 

Undressed  Sterling  Pict.  (S.R.)  

Valley  Beyond  the  Law,  TheD.  Coleman-J  Loff . .  Pathe  

Vamping  Venus  C.  Murray-Fazenda- 

T.  Todd  First  National  

Janishing  Pioneer,  The. ...  J.  Holt-S.  Blane  Paramount  

Victory  George  Bancroft  Paramount  

Viennese  Lovers  Philbin-Hersholt-R 

Keane  Universal  

War  in  the  Dark,  The  Greta  Garbo  M-G-M  

Warming  Up  R.  Dix-J.  Arthur  Paramount  

Watch  My  speed        .   .     R.  Denny-B.  Worth  Universal 

Western  Suflragettes  H.Gibson-G.Hale  Universal   

What  Holds  Men  Leatrice  Joy  Pathe-De  Mille  

When  Danger  Calls  W.  Fairbanks-E.  Sedg- 
wick   Lumas    6000  feet  

When  Dreams  Come  True  .Lila  Lee  Rayart  (S.  R.)  

When  Fleet   Meets  Fleet 

(British  Film)  H.  Stuart-B.  Goetzke- 

N.  Asther  Hi-Mark  (S.  R.)  7963  feet  

Whip,  The  D.  Mackaill-L.  Sher- 

man-A.  Q.  Nilsson- 

R.  Forbes  First  National  

Why  Sailors  Go  Wrong  S.  Cohen  Fox  

Wild  West  Romance  R.  King-L.  Gilmore..Fox  

Wild  West  Show,  The  H.  Gibson  Universal  

Wind,  The  L.  Gish-L.  Hanson  . .  M-G-M  

Windjammers  of  Gloucester 

The  F.  B.  O  

Wings  (road  show)   C.  Bow-B.  Rogers.  .  .Paramount  12  reels. .  .  .Aug.  26 

Woman  Between,  The  Lumas  

Woman  Disputed,  The.  .  .  .N.  Talmadge-G.  Ro- 
land  United  Artists  

Yellow  Contraband  L.  Maloney-G.  Goatz  Pathe  

Yellow  Lily,  The  B.    Dove-C.  Brook- 

Seyferrtitz  First  National  

You'll  Never  Get  Rich  First  Division  (S.  R.)  


Comedies  and  Short  Subjects 


BRAY  PRODUCTIONS 


Tit'e  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster. . .  Feb.  10. 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward..  .Mar.  10. 

Cat  Tales  McDougall  Kids  Feb.  20. 

Cutting  Up  McDougall  Kids  Mar.  20. 

Daze  of  '49  J.  Cooper-L.  Carver  Jan.  1. 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.  1. 

Fat  and  the  Canary  McDougall  Kids  Dec.  20. 

Fowl  Play  McDougall  Kids  April  20 . 

Fresh  and  a  Devil  Clyde-Malone-Irving  Sept.  1. 

Here's  Another  One  Novelty  Oct.  15. 

Here's  Another  One  Novelty  Dec.  15. 

His  Ticklish  Predicament . .  .Jack  Cooper  Oct.     1 . 

Iron  Derby,  The  Eddy  Featherstone  Oct.  10. 

Lost  in  a  Pullman  Perry  Murdock  July  13. 

Lost  in  the  Lurch  P.  Murdock-N.  Cavalier  Mar.  1. 

Magic  Game,  The  McDougall  Kids  Nov.  20. 

Mr.  Pooh  McDougall  Kids  Jan.  20. 

Orphans,  The  McDougall  Kids  Sept.  6. 

Way  of  All  Fish,  The  J.  Cooper-N.  Cavalier  Dec.  1. 


EDUCATIONAL 

Title  Star  Dist'r       Rel.  Date 

Ain't  Nature  Grand  Eddie  Quillan  Nov.  20. 

All  Bear  Curiosities  April  29 . 

All  Set  W.  Lupino-Sargent-L.  Hutton .  Jan.  29 . 

Always  a  Gentleman  Lloyd  Hamilton  Feb.  6. 

Angel  Eyes  "Big  Boy"  Dec.  25. 

At  Ease   Lloyd  Hamilton  Sent.  4. 

At  It  Again  Monty  Collins  May  13 

Back  Home  Curiosities  Sept.  25. 

Batter  Up  George  Davis  Sept.  11., 

Between  Jobs  Lloyd  Hamilton  Mar.  18. 

Blazing  Away  Lloyd  Hamilton  April  22. 

Builders  of  Bridges — When 

Twilight  Comes  Bruce  Outdoor  Sketch  Feb.  26. 

Brunettes  Prefer  Gentlemen. Jerry  Drew  Nov.  6. 

Burning  Timber  —  Rough 

Country  Bruce  Outdoor  Sketch   Oct. 

Call  o  ithe  Sea,  The  (Color 

Filml  H.  Hampton-M.  Valles-N.  Kel- 

ley  Jan.  1. 

Character  Studies  Carter  De  Haven  Nov.  20 . 

Chilly  Days  "Big  Boy"  Feb.  19. 

Circus  Blues  Dorothy  Devore  Mar.  25 . 

Count  Me  Out  Barney  Helium  Mar.  11. 

Cry   of    Winter,  The — Hot 

Place,  The  Bruce  Outdoor  Sketch   Sept.  18 . 

Cutie   Dorothy  Devore  Jan.  15. 

Delving  Into  the  Dictionary .  Hodge-Podge  Sept.  11. 

Dog  Days — The  Sun  and  the 

Rain  Bruce  Outdoor  Sketch  Jan.  29. 

Dummies  Larry  Semon  Jan.  1. 

Eats  for  Two  Dunham-Thompson  Oct.  9 

Pall  In  Monty  Collins  Jan.  1 

Fandango  Lupino  Lane  May  6. 

Felix  the  Cat  Hits  the  Deck  "Sullivan  Cartoon"  Dec.  11 


Length  Reviewed 
.2  reels. . .  .Jan.  7 
.2  reels.  . .  .  Mar.  17 

.2  reels  

.2  reels.  .  .  .  Mar.  17 
.2  reels. ..  .Feb.  4 
.2  reels.  .  .  .  Mar.  17 
.2  reels.  .  .  .Dec.  9 

.  2  reels  

.2  reels.  .  .  Oct.  21 

.lreel  Oct.  7 

.  1  reel  Dec.  2 

.2  reels.  .  .  .Oct.  21 
.2  reels. ..  .Oct.  21 

.2  reels  

.2  reels.  .  .  .Mar.  17 

.2  reels  Dec.  2 

.  2  reels  ....  Jan.  7 

.  2  reels  

2  reels ....  Dec.  9 


Length  Reviewed 
.  1  reel  Nov.  26 

1  reel  

lreel  Feb.  4 

.2  reels.  . .  Feb.  18 

2  reels  ...  Dec.  31 
2  reels. .  .  .Sept.  2 
2  reels  

1  reel  Sept.  23 

2  reels  Sept.  16 

2  reels  

2  reels.  . .  April  7 

1  reel  Mar.  10 

2  reels.  .  .  .Oct.  28 


Felix  the  Cat  in  Arabiantics  .  "Sullivan  Cartoon"  May  13. 

Felix  the  Cat  in  Behind  in 

Front  "Sullivan  Cartoon"  Dec.  25 

Felix  the  Cat  in  Comicalities  "Sullivan  Cartoon"  April  1. 

Felix  the  Cat  in  Daze  and 

Knights  "Sullivan  Cartoon"  Oct.  30 


23  .2  reels  Oct. 


2  reels ....  Dec.  31 

1  reel  Jan.  14 

2  reels  .  .  Feb.  18 
2  reels  . .  .  Mar.  17 
1  reel  Mar.  3 

1  i  eel  Sept.  1 

2  reels.  .  .  Feb.  18 
1  reel  Sept.  2S 

1  reel  Feb.  25 

2  reels.  . .  .Dec.  23 
1  reel  .   .  Oct.  1« 

1  reel  .  .  .  Dec.  23 

2  reels  

1  reel  .  Feb.  11 
1  reel  

1  reel  Jan.  14 

1  reel  

1  reel  Nov.  18 


Title  Star 
Felix  the  Cat  in  Draggin'  the 

Dragon   "Sullivan  Cartoon"  Jan.  22 

Felii  the  Cat  in  Eskimotive ..  "Sullivan  Cartoon"  April  29 

Kelix  the  Cat  in  Flim  Flam 

Films   "Sullivan  Cartoon"  Sept.  18 

Felix  the  Cat  in  In-and-Out- 

Laws  "Sullivan  Cartoon"  May  27 

Felix  the  Cat  in  Japanicky .  "Sullivan  Cartoon"  Mar.  4 

Felix  the  Cat  in  No  Fuelin' .  "Sullivan  Cartoon"   Oct.  16 

Felix  the  Cat  in  Ohm  Sweet 

Ohm  "Sullivan  Cartoon"  Feb.  19 

Felii  the  Cat  in  Polly-tics..  "Sullivan  Cartoon"  Mar.  18 

Felix  the  Cat  in  Sure-Lock 

Holmes  "Sullivan  Cartoon"  April  15 

Felix  the  Cat  in  the  Oily  Bird. "Sullivan  Cartoon"  Feb.  5 

Felix  the  Cat  in  the  Smoke 

Screen  "Sullivan  Cartoon"  Jan.  8 

Felix     the    Cat  Switches 

Witches  "Sullivan  Cartoon"  Oct.  2 

Felix  the  Cat  in  Uncle  Tom's 

Crabbin'  "Sullivan  Cartoon"  Nov.  13 

Felix  the  Cat  in  Whys  and 

Otherwise  "Sullivan  Cartoon"   Nov.  20 

Felix  the  Cat  in  Wise  Guise  .  "Sullivan  Cartoon"  Sept.  4 

Feline  Frolics — The  Tonquin 

Valley  Bruce  Outdoor  Sketch  Mar.  25 

Fighting     Orphans,  The — 

Evening  Mist  Bruce  Outdoor  Sketch  

Follies  of  Fashion  Curiosities  Sept.  25 

For  Men  Only  Curiosities  Oct.  30 

Fox  Tales  Drew-Dunham  Sept.  25 

Green-Eyed  Love  Ruby  McCoy-George  Hall  .   .  Apr.  8 

Half-Pint  Hero,  A  Lupino  Lane   Sept.  18 

Hello  Sailor  Lupino  Lane  Dec.  25 

Here  and  There  in  Travel 

Land   Hodge- Podge  Oct.  16 

He  Tried  to  Please  Monty  Collins  Aug.  12. 

High  Strung  Jerry  Drew  Jan.  29 

Hints  on  Hunting — A  Day 

By  the  Sea  Bruce  Outdoor  Sketch   April  22 

His  Maiden  Voyage  George  Davis  Feb.  26 

Hope   Hampton  Displaying 

Creations    Parisienne  in 

Color  (Color  Film)  Hope  Hampton  Dec.  4. 

How  to  Please  the  Public . .  .Hodge  Podge  Mar.  1 1 

Indiscrete  Pete  Jerry  Drew  Mar.  11. 

Injun  Food — Moods  of  the 

Sea  Bruce  Outdoor  Sketch  Dec.  25 

It's  Me   Monty  Collins  Dec.  4 

Kilties  Dorothy  Devore  Oct.  9 

Kitchen  Talent  George  Davis  April  15 

Landlord  Blues  Curiosities  May  27 

Listen  Sister  Lupino  Lane  Mar.  25 

Little  Rube,  The  Dorothy  Devore  Nov.  20 

Love's    Springtime  (Color 

Film)  H.  Hampton-J.  Catalaine  Feb.  12 

Lovingly  Yours  Curiosities  Dec.    4 . 

Lucky  Dog  P.  Dunham-L.  Billetts  Sept.  11. 

Many    Wings — Beside  the 

Still  Waters  Bruce  Outdoor  Sketch  Nov.  20. 

Models  in  Mud  Hodge-Podge  Nov.  13 

Mother  Birds  Curiosities  Mar.  4 

Mysterious  Night,  A   Moniy  Collins  Feb.  12 

Navy  Beans  "Big  Boy"  May  27 

Never  Too  Late  Wallace  Lupino  May  6 

Hew  Wrinkles  Lloyd  Hamilton  Oct.  30 

New  York's  Sweetheart.  .  .  .Curiosities  Jan.  1. 

Nicknames  Hodge-Podge  April  8. 

No  Fare  "Big  Boy"  April  8. 

Nothing  Flat  George  Davis  Dec.  11. 

OH  Again  J.  Lloyd-B.  Boyd  Sept  25 

Off  Balance  Monty  Collins  April  22 

Oh,  What  a  Man  I  Larry  Semon  Dec.  4. 

Papa's  Boy  Lloyd  Hamilton  Dec.  18 

Paris  Fashions  in  Color  (Col- 
or Film)  Hope  Hampton  Dec.  26. 

Peculiar  Pair  of  Pups,  A — 

Nobooy  Homo  Bruce  Outdoor  Sketch  May  20. 

enny  Postals  Curiosities  April    1 . 

Pretty  Baby  Monty  Collins  Feb.  26 

Racing  Mad  Al  St.  John  Jan.  8. 

Recollections  of  a  Rover ....  Hodge-Podge  Jan.     8 . 

Red  Hot  Bullets  Eddie  Quillan  Nov.  27. 

Rest  Day  Monty  Collins  Nov.  27 

Rubbernecking  Curiosities  Feb.  6 

Running  Ragged  Lewis  Sargent  Jan.  29 

Say  Ah-h  Charley  Bowers  Feb.  19 

Scared  Silly  Johnny  Arthur  Nov.  13 

Seeing  Stars  George  Davis  Oct.  16 

Shamrock  Alley  "Big  Boy"  Nov.  27 

She's  a  Boy  "Big  Boy"  Oct.  2 

Shooting  Wild  Jack  Lloyd  Oct.  23 

Simple  Sap,  A  Larry  Semon  Feb.  12 

Slippery  Head  Johnny  Arthur  April  29 

Some  Scout  Lupino  Lane  Nov.  6 

Spring  Has  Came  Monty  Collins  Mar.  26 

Star  Shots  Hodge-Podge  Feb.  5 

Stunt  Man,  The  Larry  Semon  Oct.  23 

Sword  Points  Lupino  Lane  Feb.  12 

There  It  is  Charley  Bowers  Jan.  1 

Thoughts    While   Fishing — 

Silver  Shadows   Bruce  Outdoor  Sketch  

Three  Tough  Onions  Monty  Collins   May  20 

Visitors  Welcome    Johnny  Arthur   Mar.  4 

Wandering  Toy,  The   Hodge-Podge  May  6 

Wedding  Slips   Monty  Collins   Jan.  16 

Whirl  of  Activity,  A  Hodge-Podge   Dec.  11.. 

Whoozit  Charley  Bowers  April  1 

Wildcat  Valley  Johnny  Arthur  Jan.  22 

Wild  Wool   -Night  Clouds.      'uce  Outdoor  Sketch  

You'll  Be  Sorry  Charley  Bowers   May  20 


Rel.    Date    Length  Reviewed 


.1  reel  .  .  Feb.  2» 
.1  reel  

lreel  Oct.  t 

1  reel  

.  .1  reel  Mar.  81 

1  reel  .  .     Not.  11 

1  reel  . .  Mar.  17 
1  reel  

1  reel  

.  1  reel  Mar.  10 

.  .1  reel  Feb.  18 

.1  reel  Oct.  21 

.  1  reel  Dec.  J 

1  reel  Dec.  30 

1  reel  Sept.  28 

.  1  reel  Mar.  10 


.  1  reel  

1  reel  

1  reel   Oct.  21 

.2  reels. .  .  Sept.  28 

lreel...  Mar.  24 
.2  reels ...  Sept  1 
.  2  reels .  .  .  Dec.  16 

1  reel  Oct.  28 

1  reel  

.2  reels.  .  .  Feb.  4 

1  reel  Mar.  31 

2  reels.  .  .  .Feb.  18 


lreel  Dec.  9 

1  reel  Mar.  17 

.  2  reels ....  Mar.  10 

1  reel.  .  .  .Dec.  23 

1  reel  Dec.  9 

2  reels.  .  .  Oct.  * 
2  reels.  . .  .  Mar.  31 

1  reel  

2  reels.  .  .  Mar.  24 
2  reels  .  .  .  Nov.  11 

2  reels ...  Mar.  17 

lreel  Dec.  » 

1  reel.  .  .  .  Sept.  23 

lreel  Nov.  4 

1  reel  Dec.  16 

1  reel   Feb.  18 

1  reel   Feb.  4 

2  reels  

1  reel  

2  reels  .  Oct.  Jl 
1  reel  Feb.  11 

1  reel  

2  reels.  .  .  .  Mar.  24 
2  reels ...  Dec.  16 


1  reel . 

1  reel.  . 

2  reels 
2  reels. 


Oct.  14 


Nov  2» 
Dec  9 


.  1  reel  Jan.  7 


1  reel  

.  1  reel.  . . 

1  reel.  . . . 

2  reels. .  . 

1  reel  

2  reels .  .  . 

1  reel  

1  reel  . . . 

1  reel.  . . . 

2  reels. . . 
2  reels.  . . 
2  reels .  .  . 
2  reels .  .  . 
2  reles . .  . 

1  reel  

2  reels .  . . 
2  reels  .  .  . 
2  reels. .  . 
1  reel  

1  reel  

2  reels .  .  . 
2  reels .  .  . 
2  reels .  .  . 


Mar.  17 
Feb.  18 
Jan.  28 
Feb.  4 
Nov.  18 
Nov.  18 
Feb.  4 
Feb.  4 
.Feb.  18 
Nov.  11 
Oct-  7 
Nov.  16 
Oct.  7 
Oct.  21 
Feb.  2» 


Oct.  21 
Mar.  17 
Feb.  4 
Sept.  30 
Dec.  SI 
Jan.  T 


1  reel   

1  reel  

2  reels       Mar.  10 

1  reel  

1  reel  .  .     Feb.  11 

1  reel   Dec.  31 

2  reels.  . .  Mar.  17 
2  reels...  Feb.  4 

1  reel   

2  reels  


F  B  O 


Title  Star  Rel.  Date    Length  Reviewed 

After  the  Squall  Al  Cooke  April  16.  .2  reels  

\nce  Cartoons  (Released  Twice  a  Month)  1  reel  

All  Alike  Carr-Alexandcr-Ross  April  9.  .2  reels  

All  Washed  Up  Al  Cooke  2  reels  Feb.  $8) 

•t-loved  Rogue,  The  Eason-Hill-Cooke-Guard  Oct.    8  . 2  reels  

Big  Berthas  Karr-Ross-Alexander  May  14    2  reels  

cnin  He  Loved  to  Lift  Eason-Hill-Cooke-Guard  Sent.  14  .2  reels  

Come  Meal  Al  Cooke  May  28    2  reels  

Fleshy  Devils  Carr-Alexander-Rosa  Nov.  14    2  reels ....  Oct.  T 

Fresh  Hair  Fiends  Eason-Hill-Cooke-Guard  Sept.  21.  .2  reels  


1232 


Motion    Picture  News 


Title 


Star 


Rel.  Date 


Krazy  Kat  Cartoons  (released  twice  a  month)  

Mickey's  Battle  Mickey  Yule  Dec. 

Mickey's  Circus  Mickey  Yule  Sept. 

Mickey's  Eleven  Mickey  Yule  Nov. 

Mickey's  Little  Eva  Mickey  Yule  April 

Mickey's  Pals  Mickey  Yule  Oct. 

Mickey's  Parade  Mickey  Yule  Jan. 

Mickey's  Wild  West  Mickey  Yule  May 

My  Kingdom  For  a  Hearse. Al  Cooke  April 

New  Faces  for  Old  Eason-Hill-Cooke-Guard  Oct.  12 . 

Panting  Papas  Karr-Ross-Alexander  Jan.    9 . 

Peter's  Pan  Eason-Hill-Cooke-Guard  Sept.  28 . 

Rah  I  Rah  I  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30. 

She  Troupes  to  Conquer ....  Easoo-  Kill-Cooke-Guard  O  ct.  19 . 

Silk  Sock  Hal  Al  Cooke  May  14. 

Social  Error,  A  Al  Cooke  

Tanks  of  the  Wabash  Karr-Ross-Alexander   .  Oct    10 . 

Three  Missing  Links  Karr-Ross-Alexander  Dec.  12. 

Toupay  or  Not  To  Pay  Eason-Hill-Cooke-Guard  Sept.  7 . 

Wanderers  of  the  Waistline  .Karr-Ross-Alexander  Sept.  11 . 


Length  Reviewed 

1  reel  

.2  reels  Dec.  9 

.2  reels  

.2  reels  

.2  reels  

.2  reels  Oct.  1 

.2  reels  

.  2  reels  

.2  reels 
.2  reels . 
.2  reels 
.  2  reels , 
.  2  reels 

.2  reels  

.2  reels  

.  2  reels  

.2  reels. .  .  .Feb 

.2  reels  

.2  reels.  . .  .Nov.  11 

.2  reels  

.2r  eels  


Title 


Star 


Rel.  Date 


.Dec.  16 


Nov.  20 
Feb.  18 


11 


FOX  FILMS 

Titlr  Star  Rel    Date     Length  Reviewed 

Argentina,  The  Rich  Variety  Oct.    2 . .  1  reel  Nov.  4 

Arkansas  Traveler  Variety  Jan.    8 . .  1  reel  

Art  Treasures  of  the  Vatican  .Variety  Dec.  25.  .1  reel  

Capt.  Kidd's  Kittens   Animal  Comedy   Oct.  23.  .2  reels.  ..  .Nov.  4 

Cow's  Husband,  A  F.  Spenser-M.  J.  Temple  2  reels  

Desert  Blooms,  The  Variety  Feb.    6 .  .  1  reel  

Exploring  Norway  Variety  Aug.    7 .  .  1  reel  

Pool  and  His  Honey  Tyler  Brooke  Sept.  25  . 2  reels ....  Nov.  4 

Four  Faces  West  Tyler  Brooke  Nov.   6 . .  2  reels ....  Dec.  16 

Headhunters  of  Ecquador, 

The  Variety  1  reel  Feb.  4 

Her  Blue  Black  Eyes  M.  Casajuana-E.  Clayton  Oct.    9.2  reels  Nov.  4 

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill-A. 

Housman  2  reels ....  Mar.  24 

Hot  House  Hazel  T.  Brooke-T.  Hill  Jan.    1 .  .  2  reels  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels  

Jungles  of  the  Amazon  Variety  1  reel  Jan.  21 

Kiss  Doctor,  The  T.  Brooke-D.  Thompson  2  reels  Mar.  17 

Lady  Lion  C.  Lincoln-E.  Clayton-B.  Bletcher  2  reels  

Lights  and  Shadows  of  Sicily. Variety  Nov.  27 ..  1  reel  

Lords  of  the  Back  Fence..  .  .Variety  Jan.  22.  .1  reel  

Love  Is  Blonde  D.  Ellis-D.  Roilens  Dec.  18.  .2  reels  Mar.  17 

Low  Necker,  A   Marjorie  Beebe. . .   2  reels  .Jan.  14 

Moose  Country,  The  Variety  Nov.  13.  .1  reel  

Mum's  the  Word  2  reels ....  Sept.  i 

Northern  Alaska  Today  Variety  Oct.  16 .  .  1  reel  

Old  Wives  Who  Knew  Hallam  Cooley  2  reels  

Over  the  Andes  Variety  1  reel  

Psyche  and  the  Pskyscraper .  "O.  Henry"  2  reels  

Romantic  Alhambra,  The.  .  .Variety  Oct.  30.  .1  reel  

Silly  Sailor,  A  G.  Cameron  Nov.  20.  .2  reels  

Sky  Frontiers  Variety  Sept.  4 .  .  1  reel  

Solitudes  Variety  Dec.  11 .  .  1  reel  

Too  Many  Cookies  T.  Brooke-L.  Miller  2  reels  

Twenty  Legs  Under  the  Sea .  R.  Walling-J.  Lorraine  Sept.  11 .  .  2  reels ....  Oct.  7 

Dnder  Colorado  Skies  Variety   Sept.  18  . 1  reel   . 

Wild  Puppies  Kid  Comedy  Dec.    4.  .2  reels.  ..  .Jan.  28 


itlr 


17 

4. 
10. 

5. 
18. 
19. 


METRO-GOLDWYN-MAYER 

Star  Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. 

African  Adventure,  An  Ufa  Oddities  Aug.    2 . 

All  For  Nothing  Charley  Chase  Jan.  21. 

Amazing  Lovers  Ufa  Oddities  Mar.  10. 

Assorted  Babies   Ufa  Oddities  Nov.  5. 

Barnum  and  Ricgling,  Inc. .  ."Our  Gang"  April  7. 

Battle  of  the  Century  Laurel-Hardy  Dec.  31. 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Mar.  31 . 

Buffalo    Bill's    Last  Fight 

(Technicolor)  Special  Cast  Nov.  26 . 

Call  of  the  Cuckoo,  The ....  Max  Davidson  Oct.  15 . 

Came  the  Dawn  Max  Davidson  Mar.  3 . 

Children  of  the  Sun   Ufa  Oddities  Feb.  11. 

Czarina's  Secret,  The  Tech- 
nicolor)  O.  Baklanova-D.  Mir-S.  Rand.  .Mar.  17. 

Death  Traps  Ufa  Oddities  Oct.  22 . 

Dog  Days  Ufa  Oddities  Oct.    8 . 

Dog  Heaven  "Our  Gang"  Dec. 

Dumb  Daddies  Max  Davidson  Feb. 

Edison,  Marconi  and  Co ...  .  "Our  Gang"  Mar. 

Fair  and  Muddy  "Our  Gang"  May 

Family  Group,  The  Charley  Chase  Feb. 

Fight  For  Life,  A  Ufa  Oddities  Nov. 

Fighting  Feathers  Max  Davidson  Dec.  10 

Finishing  Touch,  The  Laurel-Hardy  Feb.  25 

Fishing  With  a  Microscope.. Ufa  Oddities  

Flag,  The  (Technicolor)  E.  Bennett-F.  X.  Bushman-J. 

Walker-A.Calhoun  Oct.  1 

Forty  Thousand  Miles  With 

Lindbergh  Aviation  Film  Mar.  4 . 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24. 

Golden  Fleeces  Ufa  Oddities  May  19. 

Happy  Omen,  A  Ufa  Oddities  July  14. 

Hats  Off  Davidson-Hardy  Nov.   5 . 

Heavenly  Bodies  Ufa  Oddities  

Heebee  Jeebees  "Our  Gang"  Nov.  19  . 

Hidden  Death  Traps  Ufa  Oddities  Oct.  22. 

Jewels  of  Venus  Ufa  Oddities  Sept.  10 . 

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28. 

Lady  of  Victories,  The  (Tech- 
nicolor)   A.  Ayres-O.  Matiesen-G.  Irving  .  Jan.  21 . 

Leave  'Em  Laughing  Laurel-Hardy  Jan.  28. 

Let  George  Dolt  Laurel  Hardy ...  .  

Lighter  That  Failed,  The .  .  .  Charley  Chase  Oct.    1 . 

Limousine  Love  Charley  Chase  April 

Lion  Hunt,  The  Ufa  Oddities  Dec.  17. 

Love  'Em  and  Feed  'Em ....  Max  Davidson  Nov.  12 . 

Monarch  of  the  Glen,  The . . Ufa  Oddities  Mar.  24 . 

Nature's  Wizardry  Ufa  Oddities  July  28. 

Never  the  Dames  Shall  Meet  Charley  Chase  Dec.  24. 

Old  Wallop,  The  "Our  Gang"  Oct.  22. 

Palace  of  Honey,  The  Ufa  Oddities  June  16. 

Pathfinders,  The  Ufa  Oddities  

Parasol  Ant,  The  Ufa  Oddities  Dec.  31 . 

Pass  the  Gravy  Max  Davidson  Jan.    7 . 

Perfume  and  Nicotine  Ufa  Oddities  Jan.  14 . 


Length  Reviewed 
.2  reels  

.  2  reels ....  Jan.  14 

.  1  reel  

.  1  reel  Nov.  21 

.2  reels  

.  2  reels  

.  2  reels  

.2  reels  


2  reels . . . 
2  reels.  .  . 
2  reels . . . 
1  reel 


Dec. 


.  2  reels  

1  reel  

1  reel  

2  reels.  . .  .  Mar.  24 

2  reels  Feb.  25 

2  reels . . .  .April  7 

1  reel  

2  reels  Feb.  18 

1  reel  

2  reels  

2  reels  . . .  April  7 
1  reel  


.  .2  reels  Feb.  18 

.3  reels  

.  2  reels  

.  1  reel  

.  1  reel  

.2  reels  

.  1  reel  

.2  reels. ..  .Dec.  9 

.1  reel  Dec.  11 

.  1  reel  

.lreel  Oct.  t 

.2  reels. ..  .Feb  25 

.2  reels  

.2  reels.  . .  .Mar.  3 

.2  reels  

.2  reels  

.1  reel  Dec.  9 

.2  reels. . .  .Dec.  9 

.  1  reel  Jan.  21 

.  1  reel  

.2  reels. . .  .Dec.  9 
.2  reels. .  .  .Mar.  3 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels. . .  .Jan.  14 
.  1  reel  


Pets  and  Pests  Ufa  Oddities  Jan.  28 . 

Primitive  Housekeeping. .  .  .Ufa  Oddities  April  21. 

Putting  the  Pants  on  Phillip.  .Laurel-Hardy  Dec.    3 . 

Rainy  Days  "Our  Gang"  Feb.  11. 

Sanctuary  Ufa  Oddities  May    6 . 

Second  Hundred  Years,  The.  Laurel- Hardy  Oct.    8 . 

Secrets  of  the  Sea  Dfa  Oddities'  Feb.  25. 

Sleeping  Death  Ufa  Oddities  June  30. 

Soaring  Wings  Ufa  Oddities  Sept. 24 . 

Spook-Spoofing  "Our  Gang"  Jan.  14. 

Sting  of  Stings,  The   Charley  Chase  Sent.  3  . 

Sugar  Daddies   All  Star  Cast  Sept.  10 

fallyHo  Ufa  Oddities  

That  Night  Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  

Tokens  of  Manhood   Ufa  Oddities   June  2. 

Os  Charley  Chase  Nov.  26. 

Way  of  All  Pants,  The  Charley  Chase  Oct.  29. 

What  Every  Iceman  Knows. Max  Davidson  Sept.  17 . 

Wicked  Kasimir,  The  Ufa  Oddities  April   7 . 

Winged  Death  Ufa  Oddities  Dec.    3 . 

Wonders  of  the  Blue  Gulf  of 

Mexico  Ufa  Oddities  

fale  vs.  Harvard  "Our  Gang"  Sept.  24 

PARAMOUNT 

Title  Star  Rel.  Date 

Adoration  Novelty  Feb.  25. 

Behind  the  Counter  E.  E.  Horton  Mar.  3 . 

Bugs  My  Dear  (Christie) . .  .Bobby  Vernon  April  21. 

Campus  Curies  Billy  Dooley   April  7. 

Crazy  to  Fly  (Christie)  Bobby  Vernon  Sept.  17. 

Dad's  Choice  E.  E.  Horton  Jan.  7. 

Dizzy  Sights  (Christie)  Billy  Dooley  Dec.  17. 

Easy  Curves  (Christie)  Billy  Dooley  Nov.  12. 

Fantasy  Novelty  Oct.  15. 

Fighting  Fanny  (Christie) . . .  Featured  Cast  Jan.  21 . 

Find  the  King  E.  E.  Horton  Nov.  5. 

For  Crime's  Sake  Krazy  Kat  Cartoon  Nov.  19. 

French  Fried  (Christie)  Neal  Burns  Sept.  3 . 

Frenzy  Novelty  Jan.  14. 

Gallant  Gob,  A  (Christie) .  ..Billy  Dooley  May  26. 

Goofy  Ghosts  (Christie) . .  .  .Jimmie  Adams  April  28. 

Grid  Ironed  Krazy  Kat  Cartoon  Dec.  31. 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. 

Hold  'Er  Cowboy  (Christie) .  Bobby  Vernon  June  2 . 

Holy  Mackerel  (Christie) ..  .Jimmie  Adams  Feb.  11. 

Hot  Papa  (Christie)  Jack  Duffy  Oct.    1 . 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. 

Ice  Boxed  Krazy  Kat  Cartoon  Feb.  11. 

Just  the  Type  (Christie)  Neal  Burns  Feb.  18. 

Ko-Ko  Kicks  Inkwell  Cartoon  Nov.  26. 

Ko-Ko*s  Bawth  Inkwell  Cartoon  Feb.  18 . 

Ko-Ko  Chops  Suey  Inkwell  Cartoon  Oct.  29 . 

Ko-Ko  Explores  Inkwell  Cartoon  Oct.  15 . 

Ko-Ko  Hops  Off  Inkwell  Cartoon  Sept  17. 

Ko-Ko's  Jerm  lam  Inkwell  Cartoon  Feb.    4 . 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31. 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.    7 . 

Ko-Ko's  Klock  Inkwell  Cartoon  Nov.  12. 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21. 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 . 

KoKo's  Tattoo  Inkwell  Cartoon  Mar.  17 . 

Ko-Ko's  Quest  Inkwell  Cartoon  Dec.  10. 

Ko-Ko  the  Kid  Inkwell  Cartoon  Dec.  24. 

Ko-Ko  the  Knight  Inkwell  Cartoon  Sept.  3. 

Ko-Ko  the  Kop  Inkwell  Cartoon  Oct.  1. 

Loco  Motifs  Krazy  Kat  Cartoon  Sept.  24 . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24. 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. 

Love's  Young  Sream  (Chris- 
tie) Anne  Cornwall  May  12. 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24. 

Mad  Scrambles  (Christie).  .Neal  Burns  Nov.  26. 

Milk  Made  Krazy  Kat  Cartoon  Dec.    3 . 

Moony  Mariner,  A  (Christie)  Billy  Dooley  Sept.  24. 

Nifty  Nags  (Christie)  Jack  Duffy  Dec.  24. 

Ocean  Blues  (Christie)  Jimmie  Adams  Nov.  19. 

Oh  Mummy  (Christie)  Jimmie  Adams  Oct.  8. 

Pie  Curs,  The  Krazy  Kat  Cartoon  Nov.   6 . 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14 . 

Rail  Rode  Krazy  Kat  Cartoon  Sept  24. 

Save  the  Pieces  (Christie).  .Bobby  Vernon  Jan.  28. 

Siy  Uncle  (Christie)  Jack  Duffy  June  9. 

Scared  Pink  (Christie)  Jack  Duffy  Oct.  29. 

School  Daze    Krazy  Kat  Cartoon  Sept.  10. 

Sea  Food  (Christie)  Billy  Dooley  July  14. 

Shadow  Theory  Krazy  Kat  Cartoon  Jan.  28 . 

Short  Tail,  A  Novelty  Sept.  10 . 

Slick  Slickers  (Christie) . . .  .Neal  Burns  July  7. 

Slippery  Heels  (Christie) .  .  .Jimmie  Adams  June  16. 

Splash  Yourself  (Christie) .  .Bobby  Vernon  Dec.  3. 

Stork  Exchange,  The  Krazy  Kat  Cartoon  Dec.  17. 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10. 

Swiss  Movements  (Christie)  Jimmie  Adams  Dec.  31. 

Tired  Wheels  Krazy  Kat  Cartoon  Oct.    8 . 

Toddles  Novelty  Dec.  10. 

Topsey  Turvey  Krazy  Kat  Cartoon  Oct.  22 . 

Uncle  Tom's  Caboose  Krazy  Kat  Cartoon  Oct.  22. 

Water  Buss(Christie)  Billy  Dooley  Feb.  4. 

Wedding  Wows  (Christie).  .Bobby  Vernon  Oct.  22 


Length  Reviewed 

.  1  reel  Mar.  3 

.  1  reel  

,  2  reels ....  Dec.  9 

.2  reels  

.  1  reel  

2  reels    

.  1 1  eel  May  3 

.  1  reel  

.  1  reel  

.  2  reels ....  Jan.  14 
.2  reels  _ 

.2  reels  

.  1  reel  

.2  reels  

2  reels  

1  reel  

.2  reels  

.  2  reels  

.2  reels  

.  1  reel  

.lreel  Dec.  9 


.  1  reel . . 
.2  reels . 


Wired  and  Fired . 


.Krazy  Kat  Cartoon  Mar.  10. 


Title 

Alien  Antics  

All  Bull  and  a  Yard  Wide. 

Animal  Snap 


PATHE-DE  MILLE 

Star  Rel.  Date 

.Sportlight  Nov.  13. 

"Aesop  Fables" ..  -  Oct.  9. 

inaps  Rarebits  April  8. 

Assistant  Wives  Charley  Chase  Dec.  4. 

Barnyard  Artists  "Aesop  Fables"  April  29. 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April  8. 

Battling  Duet,  The  "Aesop  Fables"  April  15. 

Beach  Club,  The  Bevan-Hurlock  Jan.  22. 

Benares  (Educational)  Geographical  Number  Jan.  24. 

Best  Man,  The  Bevan-A.  Bennett-V.  Dent  Feb.  19. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Farley-C. 

Lombard  Mar.  18. 

Big  Tent,  The  "Aesop  Fables"  Oct.  23 . 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb.  26. 

Boats  and  Fishermen  of  the 
Arctics  and  Tropics  (Edu- 
cational)  Science  Number  Mar.  4 . 


Length  Reviewed 

.2  reels  

.2  reels  

,2  reels  

.2  reels  

.2  reels  

.2  reels  

.  1  reel  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

. 1  reel  

.2  reels  

.2  reels  

.2  reels  

2  rees  

.  1  reel  

.  2  reels  

.2  reels  

.2  reels  

.  2  reels  

.  1  reel  

.  1  reel  

.2  reels  

.1  reel  

.  1  reel  

.  1  reel  

.1  reel  Nov.  11 

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

2  reels  

.2  reels  

.  1  reel  

.2  reels  

.  1  reel  

.2  reels  

.2  reels  

.  2  reels  

.  2  reels  

.  1  reel  

.  1  reel  

.1  reel  Oct.  4 

.  2  reels  

.2  reels  

.2  reels  

.  1  reel  

.2  reels  

.  1  reel  

.2  reels  

.2  reels  

.2  reels  

2  reels  

.  1  reel  

2  reels  

.  2  reels  

.  1  reel  

.  1  reel  Oct.  7 

. 1  reel  

.  1  reel  

.2  reels  

,2  reels  

.  1  reel  


Length  Reviewed 

.  1  reel  Nov.  11 

.lreel  Oct.  7 

. 1  reel  

2  reels ....  Dec.  2 

.  1  reel  

lreel  April  7 

.  1  reel  April  7 

2  reels. ..  .Jan.  14 

1  reel  

2  reels  Feb.  11 

.2  reels ....  Mar.  10 

1  reel  Oct.  21 

.  1  reel  

.  2  reels  


April    14,  1928 


1233 


Title 


Star 


Rel.  Date 


Boy  Friend,  The  "Aesop  Fables"  Jan.  22 

Brave  Heart,  A  "Aesop  Fables"  Oct.  30 

Broncho  Buster,  The  "Aesop  Fables"  Jan.  1. 

Backing  the  Handicap  Sportlight  Dec.  25 

Buddhists  of  Burma,  The 

(Educational)  Geographical  Number  Feb.  8. 

Bull  Fighter,  The  Bevan-Hurlock  Nov.  27. 

Busy  Bodies  Sportlight  Jan.    8 . 

Calcutta  (Educational)  Geographical  Number  Dec.  11. 

Carnival  Week  "Aesop  Fables"  Dec.  1 

Chicken  Feed  "Our  Gang"  Nov.    6 . 

Christmas  Cheer  "Aesop  Fables"  Dec.  18. 

Clothes  and  the  Game  Sportlight  April  15. 

Comrades  in  Work  Mabel  Not  mand.  

County  Fair,  The  "Aesop  Fables"  Mar.  4. 

Crowned  Heads    Sportlight  Feb.  19. 

Caps  and  Contenders  Sportlight  Nov.  27 . 

Catting  a  Melon  "Aesop  Fables"  Sept.  11. 

DiHv  8i>7  Ben  Tarpia  Oct.  23. 

Defensive  Ends,  The  "Football  Sense"  Nov.  27 

Defensive  Half,  The   "Football  Sense"  Nov.    6 . 

Delhi  (Educational)   Geographical  Number  Feb.  2g 

Do  Detectives  Think?  Stan  Laurel  Nov.  20 . 

Do  Monkeys  Manicure? ....  Stan  Laurel  April   1 . 

Down  to  the  Sea  Sportlight  Oct.  30 . 

Exploring  England  with  Will 
Rogers  Travelesque  Dec.  18. 

Pair  Catch,  The  "Football  Sense"  Nov.  13 . 

Family  Frolics  Sportlight  Jan.  22 

Famous  Playgrounds  Sportlight  May  13. 

Fiddlesticks  Harry  Langdon   Nov  7 

Flying  Age,  The  "Aesop  Fables"  April  22. 

Flaming  Fathers  Max  Davidson  Dec.  18. 

Flying  Elephants  Roach  Stars  Feb.  12 . 

Flying  Fishers  "Aesop  Fables"   Nov.  27. 

Football  Field  Officials  "Football  Sense"  Oct.  23 . 

For  Sale  a  Bungalow  Hurlock-Quillan  Oct.  30 . 

Forward  Pass,  The  "Football  Sense"  Oct.  9 

Hoi  Hunt,  The  "Aesop  Fables"  Nov.  20 . 

Frolics  in  Frost  Sportlight  Dec.  18. 

Prom  Soup  to  Nuts ......  .  Rarebits  Oct.  23 . 

Fundaments  of  Football.  .  .  .Sportlight  Special  Oct.  23. 

Fun  Afoot  Sportlight  Mar.  18. 

Galloping  Ghosts  O.  Carew-O.  Hardy- J.  Finlay- 

son  Mar.  11. 

Girl  From  Everywhere  D.  Pollard-S.  Halloway  Dec.  11. 

Girl  From  Nowhere,  The .  . .  D.  Pollard-S.  Holloway-Swain. .  Mar.  25 . 

Gold  Digger  of  Weepah,  A . .  .Bevan-Bennett-Burke  Oct.    2 . 

Golf  Nut,  The  Bevan-Quillan-A.  Bennett  Sept.  4 . 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.    5 . 

Have  a  Drink  Rarebits  Nov.  20 . 

Hawaii,  the  Beautiful  (Edu- 
cational) Geographical  Number  Nov.  27. 

High  Stakes  "Aesop  Fables"  Jan.  15. 

Honeymoon  Hints  Rarebits  Jan.  15. 

Horses,  Horses  Sportlight  Sept.  4. 

How  Man  Suits  His  Life  to 
Differing  Surroundings.  .  .Science  Series  

Houses  of  the  Arctic  and  the 
Tropics  (Educational) .  . .  .Science  Number  Feb.  12. 

Human  Fly,  The  "Aesop  Fables"  Sept.  25 . 

In  Again.  Out  Again  "Aesop  Fables"  Sept.  18. 

Jungle  Days  "Aesop  Cartoon"  Mar.  25 . 

Junk  Man,  The  "Aesop  Fables"  Dec.  25. 

Just  Kidding  Rare-Bits  Dec.  18. 

Kashmir,  Old  and  New  (Edu- 
cational) Geographical  Number  Jan.  10. 

Keeping  Fit  Sportlight  Special  Nov.  20. 

Kick,  The  "Football  Sense"  Oct.    2 . 

King  Harold  L.  Baird-T.  Holmes  Nov. 

Ladies'  Day  Sportlight  Dec. 

Lateral  Pass,  The  "Football  Sense"  Oct. 

Lindy's  Cat  "Aesop  Fables"  Oct. 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan. 

Love  in  a  Police  Station.  .  .  E.  Quillan-M.  Hurlcok  Dec. 

Man  Without  a  Face  ( Serial)  A.  Ray-W.  Miller   Jan. 

Mark    of    the   Frog,  The 
(Serial)  M.  Morris-D.  Reed   Mar.  25 

Masked  Menace,  The  (Serial!  L.  Kent-J.  Arthur  Nov  6 

Matching  Wits  Sportlight  April  29 

Nature's  Cathedral  (Educa- 
tional Geographical  Number  Dec.  18 

Now  I'll  Tell  One  Chase- Laurel  Oct.  9 

Olympic  Games  "Our  Gang"  Sept.  11 

On  the  Ice  "Aesop  Fables"  Mar.  11 . 

Outwitting  Time  Sportlight  Oct.  2. 

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque) .  .  .Feb.  12. 

Playing  Hookey  "Our  Gang"  Jan.  1 

Prowling  Around  France  with 

Will  Rogers  Travelesque  Sept.  18 . 

Rats  in  His  Garret  "Aesop  Fables"  Dec.  11 

Reeling   Down   the  Rhine 

with  Will  Rogers  Travelesque  Jan.  15 

River  of  Doubt,  The  "Aesop  Fables"  Oct.  2 

Run  Girl,  Run  Sennett  Girls  Jan.  15 

Sailors,  Beware  I  Stan  Laurel  Sept.  25 

Saved  By  a  Keyhole  "Aesop  Fables"  Nov.  13 

Scaling  the  Alps  "Aesop  Fables"  April  1 

Season  to  Taste  Sportlight  Mar.  4 

Shalimar  Gardens,  The  (Ed- 
ucational) Geographical  Number  Mar.  18 

Signs  of  Spring  "Aesop  Fables"  Nov.  6 

Should  a  Mason  Tell?  L.  Baird-T.  Holmes  Sept.  18 

Should    Second  Husbands 

Come  First?  Max  Davidson  Oct.  23 

Should  Tall  Men  Marry?. .  .Roach  Stars  Jan.  15 

Small-Town  Sheriff,  The .  .  .  "Aesop  Fables"  Sept.  4 

Smile  Wins,  The  "Our  Gang"  Feb.  26 

Smith's  Army  Life  Hiatt-McKee- Jackson  Feb.  5 

Smith's  Bargain  Hiatt-McKee- Jackson  

Smith's  Candy  Shop  Hiatt-McKee-Jackson  Aug.  21 

Smith's  Cook   Hiatt-McKee- Jackson  Oct.  16 

Smith's  Cousin  Hiatt-McKee- Jackson  Nov.  13 

Smith's  Farm  Days  Hiatt-McKee- Jackson  Mar.  4 

Smith's  Holiday  Hiatt-McKee- Jackson  Jan.  8 

Smith's  Modiste  Shop  Hiatt-McKee- Jackson  Dec.  11 

Smith's  Pony  Hiatt-McKee- Jackson  Sept.  18 

Smith's  Restaurant  Hiatt-McKee- Jackson  April  1. 

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18 . 

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19 

Sannyside  (Re-issue)  Charlie  Chaplin  Dec.  25. 

Swim  Princess,  The  D.  Pollard-A.  Clyde-C.  LombardFeb.  26. 

Tackles  and  Touchdowns  . .  .  Sportlight  Sept.  18 

Tail  Waggers  Sportlight  April  1 

Their  Second  Honeymoon.  . Baird-Holmes  Oct.  16 

Trees  Rarebits  Mar.  11 


length  Reviewed 

.  1  reel  

.  1  reel  

.  1  reel  

.1  reel  Dec.  23 

.  1  reel  

.2  reels. .  .  .Dec.  2 
.1  reel  Dec.  31 

1  reel  

.  1  reel  

.2  reels.  .  .  .  Nov.  4 
.  1  reel  

.  1  reel  April  7 

.  2  reels  

.  1  reel  

.  1  reel    

.1  reel  Nov.  20 

.lreel  Sept.  » 

.2  reels  Oct.  21 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels.  .  .  .Nov.  18 

.  1  reel  

.1  reel  Oct.  28 

.  1  reel  Dec.  16 

.  1  reel  

.  1  reel  Jan.  14 

.  1  reel  

2  reels  .  .  Nov.  26 

.  1  reel  

.2  reels. . .  .Dec.  16 

.2  reels  Feb.  11 

.  1  reel  

.1  reel  Oct.  21 

.2  reels  Oct.  28 

.  1  reel  

.  1  reel  

.  1  reel  

.lreel  Oct.  21 

.  1  reel  

.  1  reel  

.2  reels. . .  .Mar.  3 
.2  reels.  . .  .Dec.  2 
.2  reels. . .  .Mar.  24 
.2  reels.  .  .  .Sept.  30 

.2  reels  

.  1  reel  

.lreel  Dec.  2 


.  1  reel. 
.  1  reel. 
.  1  reel. 
.  1  reel. 


. 2  reels . 


2  reels  

.  1  reel  Sept.  30 

.  1  reel  

.2  reels. . .  .Mar.  31 

.  1  reel  

.  1  reel  Dec.  23 


11 
9 
14 

28 
21 


.  1  reel.  . .  . 
.  1  reel. .  .  . 
.  1  reel. . . . 
.2  reels.  .  .  Nov. 

.  1  reel  Dec. 

.1  reel   Oct. 

.1  reel  Oct. 

.  2  reels  ....  Jan. 
.2  reels.  .  .  .Dec.  23 
10  episodes  Jan.  14 

10  episodes  Mar.  24 
10  episodes  .Nov.  « 
.1  reel  

.  1  reel  

.2  reels  Oct.  14 

.2  reels. ..  .Sept.  2 

.  1  reel  

.  1  reel  

.1  reel  Feb.  11 

.2  reels  


. 1  reel . 
.  1  reel. 


.  1  reel  Jan.  7 

.  1  reel  Seot  30 

.2  reels. . .  .Jan.  14 

.2  reels  Sept.  30 

.  1  reel  

.  1  reel  Mar.  31 

.  1  reel  


.  1  reel.  . 
.  1  reel .  . 
.2  reels. 


.  2  reels .  . 

.  2  reels . 
.  1  reel  .  . 
.2  reels. . 
.  2  reels . . 
.2  reels.  . 

2  reels . . 

2  reels  . 
.2  reels.  . 
. 2  reels. . 

2  reels .  . 

2  reels. . 
.2  reels.  . 
.  1  reel.  . . 


Oct.  21 
Jan.  7 
Srpt.  1 
.Mar.  3 
.Feb.  4 


Oct.  21 
Nov.  11 

.  Mar.  3 
Dec.  31 
.  Dec.  9 


.  1  reel  

.1  reel  Feb.  18 

.3  reels  

.2  reels  .  .Mar.  3 

.  1  reel  

.  1  reel  

.2  reels  

. 1  reel  


Title  Star  Dist'r 

Twenty-Four-Dollar  Island.  .Novelty  

Up  the  Ladder  Sportlight  

Versatility  Sportlight  

Volcanoes  (Educational) ..  .  .Geological  Number  

Wandering  Minstrel,  The. .  .  "Aesop  Fables"  

Weaker  Sei,  The  Rarebits  

Winging  Around  Europe  With 

Will  Rogers  Travelesque  

Women  Workers  of  Ceylon 

(Educational)  Geographical  Number  . . 

Work  of  Running  Water  (Ed- 
ucational) Geological  Number  

Yellow  Cameo,  The  (Serial)  Allene  Ray  

Young  Hollywood  Special  Cast  


Ret.  Date 


Oct.  16 
.Feb.  6. 
Feb.  19 
Jan.  29 
Sept.  26 

Nov.  20. 

Dec.  27. 

Mar.  11 

Nov.  27 


Length  Reviewed 

.  1  reel  Dec.  23 

lreel  Oct.  21 

1  reel  Jan.  28 

1  reel  

1  reel  

1  reel  

1  reel  Nov.  18 

1  reel  


.  1  reel  

10  episodes  

2  reels .  .  ..Dec. 


STATE  RIGHTS 


Title  Star  Disfr        Rel.    Date    Length  Reviewed 

Bear  Escape.  A  Parker-Reavis  Capitol  Prod  2  reel*    .  .  Aug.  1 

Berth  Mark  Tarbell-Finch-Shaw  Red  Seal  2  reels  

Bet,  The  (story  by  Chekov)  F.  P.  Donovan  (produer)  2  reels  

Cigareete  Maker's  Romance, 

A  (story  by  Crawford)  ....  F.  P.  Donovan  ( producer)  2  reels  

Dream  of  the  Sea,  A  (Bioo- 

color)  Film  Dist. 

Corp  1  reel  May  27 

District  Doctor,  The  (story  by 

Blazac  F.  P.  Donovan  (producer)  2  reels  

Girl  with  the  Golden  Eyes, 

The  (story  by  Balzac) ....  F.  P.  Donovan  (producer)  2  reels  

Helpless  Helper  Al  Joy  Cranfield-Clarke  2  reels  

Here  Comes  the  Bride  .   .Sketchograf  Cranfield-Clarke  1  reel  

Heroes  of  the  Wild  (Serial)  Jack  Hoxie  N.  Levine.  Dec.    1 .  .  10  episodes  

His  Off-Day .  .  Tommy  Albert  Cranfield-Clarke  2  reels  

Isle  of  Sunken  Gold,  The 

( Serial)  A.  Stewart  Nat  Levine  Sept.  1 . 10  episodes  

Ko-Ko  Makes  'Em  Laugh..  "Fleischer  Cartoon"  Red  Seal  1  reel  July  22 

Lunches  and  Punches  Sid  Smith  Capitol  Prod  2  reels  ....  Sept.  1 

Ma  and  the  Auto  (Guest  Jewel)  A.  C.  A  1  reel  

Mysterious    Airman,  The 

(Serial)  Weiss  Bros  10  episodes  

Necklace,  The  M.  Alden-M.  Costel- 

lo-E.  Chautard.  .  .F.  P.  Donovan  (pro- 
ducer)  2  reels  

Nothing  to  Live  For  Al  Joy  Cranfield-Clarke  2  reels  

Piece  of  String,  A  (story  by 

De  Manpassant)  F.  P.  Donovan  (producer)  2  reels  

Police  Reporter,  The  (Serial)  W.  Miller-E.  Gilbert- .  Weiss  . .  Mar   10  episodes  

She  Beast,  The  Sid  Smith  Capitol  Prod  2  reels  July  1 

Silence  of  the  Snows  (Guest  Jewel)  A.  C.  A  1  reel  

Sophomore,  The  G.O'Neil-L.Graydon.Hi-Mark  

Spooky  Money  Al  Joy  Cranfield-Clarke  2  reels  

Who's  Who  Al  Joy  Cranfield-Clarke  2  reels  

Yellow  Dog,  The  (Guest  Jewel)  A.  C.  A  1  reel  April  II 

You  Can't  Win  (Serial)  Weiss  Bros  10  episodes  


TIFFANY-STAHL 


Title 

Bridal  of  Pennacock,  The. 


Star  Rel.  Date 

.  Color  Classic  Nov.    1 . 

Comrades  Color  Classic  Nov.  16 

King  of  Sports  ....Color  Classic  Sept  16 

Marcheta  Color  Classic  Mar.  1. 

Medallion,  The  Color  Classic  Mar.   1 . 

Memories   Color  Classic  Oct.  1 

Mission  Bells  Color  Classic  Mar.  15 


North  of  Suez  Color  Classic  Jan 

Perfect  Day,  A  Color  Classic  April 

Roaming  'Round  the  Carib- 
bean  Color  Classic  Oct. 

Romany  Love  Color  Classic  Dec. 

Rose  of  Killarney  Color  Classic  Dec. 

Scarf  ace  Color  Classic  Ian. 

Souvenirs  Color  Classic  Feb. 

Treasure  Land  Color  Classic  Feb. 


UNIVERSAL 


T.tlr  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20. 

All  Balled  Dp  (O.  R.  Cohen 

story)  Charles  Puffy  Feb.  27 

All  For  Dncle  C.  King-C.  Doherty  Oct  19 

All  Wet  Oswald  Cartoon  Oct.  31 

And  How  "The  Gumps"  Oct.  31. 

Andy  Knows  His  Onions.  .  ."The  Gumps"  Dec.  12. 

Any  Old  Count  "The  Gumps"  Jan.  23 

Back  to  Nature  Arthur  Lake  Feb.  27 

Banker's  Daughter,  The ....  Oswald  Cartoon  Nov.  28 

Bare  Fists  Jack  Perrin  Jan.  14. 

Battle  Scarred  Hero,  A  "The  Gumps"  Oct.  3 

Battling      Buckaroo,  The 

(Western)  Bob  Curwood  Nov.  10 

Battling  Justice  Fred  Gilman   Mar.  24 

Big  Bluff,  A  Long-Adams-Layman-McPhail  May  2 

Blind  Man's  Bluff  Jack  Perrin  Nov.  19 

Boss  of  the  Rancho  Bob  Curwood  Jan.  7 

Brand  of  Courage,  The. .  .  .B.  Curwood-P.  Mont- 
gomery Feb.  4 

Bright  Lights  Oswald  Cartoon  Mar.  19 

Buckskin  Days  Newton  House  Feb.  18 

Buster's  Big  Chance  Trimble,  Turner  and  Dog   Jan.  11. 

Buster  Come  On  Trimble,  Turner  and  Dog  Sept.  14 

Buster's  Home  Life  Trimble,  Turner  and  Dog  Oct.  12 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb.  8. 

Buster,  What's  Next?  Trimble,  Turner  and  Dog  Nov  16 

By  Correspondence  Arthur  Lake  Jan.  30 

Case  of  Scotch,  A  "The  Gumps"  Jan.    9 . 

Clearing  the  Trail  (Western). Newton  House  Nov.  26 

Cloud  Buster,  The  "The  Gumos"   Feb.  6. 

Code  of  the  Mounted,  The.  Jack  Perrin  May  6 

Crimson  Colors  Lewis-Gulliver  Sept.  12 

Dancing  Fools  C.  King-C.  Doherty-E.  Clair.  .  Sept.  21 

Danger  Ahead  (Western)..  Jack  Perrin  Sept.  24  . 

Dangerous  Double,  The 

(Western)  Bob  Curwood   Oct.  16 

Dates  for  Two  C.  King-C.  Doherty   Jan.  18 

Daze  of  the  West  (Mustang)  Fred  Gilman  Sept.  S.  . 

Dazzling  Co-Eds  Lewis-Gulliver  Oct.  10 

Disordered  Orderly,  The.  .  .Sid  Saylor-Jean  Doree.  .  .  Nov.  9.. 
Empty  Socks  Oswald  Cartoon  Dec.  12. 


Length  Reviewed 

.  1  reel  Dec.  1 

lreel  Dec.  2 

1  reel   

. 1  reel  

.  1  reel  

1  reel  Sept.  9 

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  Feb.  18 

1  reel  

.  1  reel  

.  1  reel  

.  1  reel  


Length  Reviewed 
.  1  reel.  . .  .April  7 

2  reels.  ..  .Feb.  4 
2  reels  Oct.  t 

.1  reel  

.2  reels  

2  reels. .  .  .Dec.  • 
2  reels  

1  reel    .  .  .Feb.  11 

2  reels  

.2  reels.  .  .  .Dec.  23 
2  reels  Sept.  30 

2  reels  

2  reels. .  .  .Feb.  28 
2  reels ....  April  7 

2  reels  Oct.  28 

2  reels  

2  reels  ....  Jan.  7 

1  reel  April  7 

2  reels  ....  Jan.  28 
2  reels.  .  .  Dec.  23 

.2  reels  .  .  Sept.  ( 
2  reels ....  Sept.  30 

2  reels  

2  reels.  .  .  .Jan.  28 
2  reels  Oct.  28 

1  reel  Jan.  14 

2  reels ...  Dec.  28 

2  reels  

2  reels  ...  Jan.  81 
2  reels.  .  .  April  7 
2  reels .  .  .  June  IT 
t  reels ...  Sept.  i 
2  reels  ....  Sept.  2 

2  reels  Sept.  28 

2  reels  Dec.  31 

2  reels  

2  reels  

2  reels  

1  reel  


1234 


Motion    Picture  News 


Title  Star  Rel.  Date 

Fighting  Finish,  The.  .'  Lewis-Sullivan-Phillips  Oct.  24. 

Fighting  Texan,  The  (Mus- 
tang) Fred  Oilman  Sept.  10 . 

Gauge  of  Battle,  The  Fred  Gilman  April  21. 

George's  False  Alarm  Sid  Saylor  Feb.  29. 

George  Steps  Out  Sid  Saylor  Sept.  28 

Great  Guns  Oswald  Cartoon  Oct.  17 . 

Haunted  Island,  The  (Serial)  Jack  Daugherty-Helen  Foster.  Mar.  2G 

Harem  Scarem ..  .  Oswald  Cartoon   .  .  .Jan.  9. 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April  4 

Hidden  Loot  Bob  Curwood  April  28 

High  Flyin'  George  Sid  Saylor  Jan.  25. 

His  In  Laws  (O.  R.  Cohen 
story)  Charles  Puffy  Mar.  12 . 

Horns  and   Orange  Blos- 
soms (O.  R.  Cohen  story). Charles  Puffy  Jan.  29 

Horse  Play  Long-Adams-Laymon-McPhaillJan.  4. 

Hot  Stuff  Ben  Hall  Oct.  24 

Indoor  Golf  Long-Adams-Layman-McPhail . Mar.   7 . 

Keeping  in  Trim  Long-Adams-Laymon-McPhail  Sept.  7 . 

King  of  Hearts  (Northwest 

Series)  Jack  Perrin  Dec.  17. 

Law  Rider.  The  ^Western) .  .  Fred  Gilman  Nov.  5 

Lone  Ranger,  The  Fred  Gilman  Dec.  31. 

Looters,  The  Bob  Curwood  Mar.   3 . 

Love  Wallop,  The  Arthur  Lake  Nov.    7 . 

Madden  of  the  Mounted. ..  Jack  Perrin  Mar.  10. 

Man  of  Letters,  A  Sid  Saylor  Feb.  15. 

Married   Bachelors   (O.  R. 

Cohen  story)  Charles  Puffy  April  9. 

Mechanical  Cow,  The  Oswald  Cartoon   Oct.  3. 

Mild  West,  The  "The  Gumps"  Dec.  26. 

Mistakes  Will  Happen  Ben  Hall  Feb.  13. 

Model  George.  ..  Sid  Saylor  Dec.  28. 

Money !  Money !  Money ! ...  Ben  Hall  May    7 . 

Monkey  Shines  Ben  Hall  Dec.  26 

Neck  n'  Neck  Oswald  Cartoon  Jan.  23. 

Newlyweds' Advice  Jan.  2. 

Newlyweds  Christmas  Party, 

The  Snookums-Saylor-Clair  Dec.    5 . 

Newlyweds'  Friends,  The  . .  .Snookums-Bartlett-McPhaill. .  .  April    1 . 

Newlyweds'  Imagination, 

The  Snookums-Bartlett-McPhaill. .  .  May    7 . 

Newlyweds'  Mistake,  The .  .  Snookums-Saylor-Clair  Nov.    7 . 

Newlyweds'  Servant,  The . . .  Snookums-Bartlett-McPhaill . .  Feb.  6. 

Newlyweds  Success,  The.  .  .Snookums-Bartlett-McPhaill.  .Mar.  5.  . 

Newlyweds'  Surprise,  The.  .Snookums-Saylor-Clair  Oct.  3. 

Newlyweds'  Troubles,  The.. Snookums-Saylor-Clair  Sept.  5. 

No  Blondes  Allowed  C.  King-C.  Doherty  Mar.  21. 

Ocean  Bruises  "The  Gumps"  Nov.  14. 

Ocean  Hop,  The  Oswald  Cartoon  Nov.  14. 

Ole  Swimmin'  'Ole,  The  Oswald  Cartoon   Feb.  6. 

On  Deck  Sid  Saylor-Jean  Doree  Nov.  30. 

One  Every  Minute  Arthur  Lake  April  23 

Oh  Mabel  I  C.  King-C.  Doherty  Nov.  23. 

Oh  Teacher  I  Oswald  Cartoon  Sept.  19 . 

On  Special  Duty  (Western) .  Fred  Gilman  Oct.  8. 

Out  in  the  Rain  "The  Gumps"  Feb.  20 . 

Ozzie  of  the  Mounted  Oswald  Cartoon  April  30. 

Passing  the  Joneses  Long-Adams-Laymon-McPhail  Ncv.  2 

Payroll  Roundup,  The  Bob  Curwood  Mar.  31 

Picking  on  George  Sid  Saylor  Oct    26 . 


Length  Reviewed 
.2  reels  

.2  reels. . .  .Aug.  I* 
.2  reels .  .  .  .Mar.  24 
.2  reels.  ..  .Feb.  4 

2  reels  

.1  reel  Aug.  19 

.  10  episodes 

.  1  reel  

.2  reels.  . .  Mar.  17 
.2  reels.  . .  .Mar.  31 
.  2  reels  

.2  reels.  . .  .Feb.  18 

.2  reels.  .  .  .Jan.  7 

.2  reels  Dec.  16 

1  reel  Oct.  14 

.2  reels  Feb.  11 

.2  reels.  .  .  .Aug.  19 

.2  reels.  .  .  .Dec.  9 

.  2  reels  

.2  reels  

.2  reels.  ..  .Feb.  4 

1  reel  

.2  reels  Feb.  11 

.2  reels. .  .  .Jan.  28 

.2  reels. .  .  .Mar.  17 
.  1  reel  .  .  .  .Aug.  19 

.2  reels  

.  1  reel  Jan.  21 

2  reels  

.  1  reel  

1  reels   

.  1  reel  

.2  reels  Dec.  16 

.2  reels. . .  .Nov.  4 
.  2  reels.  . .  .  Mar.  10 

2  reels  

2  reels  

.2  reels. ..  Feb.  4 

2  reels  Feb.  11 

.2  reels.  .  .  .  Sept.  10 
.2  reels ....  Aug.  19 
.2  reels  ....  Feb.  25 
.  2  reels ....  Oct.  2> 

.lreel  Oct.  28 

.  1  reel.  .  . .  Mar  24 
.2  reels  

1  reel  . .  .  April  7 

.2  reels  

.  1  reel         Sept.  t 

.2  reels. .  .  .Sept.  30 
.  2  reels ....  Jan.  2f> 
.  1  reel  April  7 

2  rf-els  

2  reels.  .  .  . Mar.  3 
.2  reels.  . .  .Oct.  14 


Title 


Stai 


Rel.   Date   Length  Reviewed 


Prince  and  the  Papa  (O.  R. 

Cohen  story)  Charles  Puffv  Feb.  12. 

Racing  Wizard,  The  Newton  House  Dec.  24. 

Rattling  Good  Time,  A  Ben  Hall  Dec.  19. 

Red  Warning  (Western) ....  Newton  House  Oct.  29 . 

Rickety  Gin  Oswald  Cartoon  Dec.  26. 

Ride  'Em  Plowboy  Oswald  Cartoon  April  15. 

Riding  Gold  Newton  House  Jan.  21. 

Riding    Whirlwind,  The 

(Western) ...  ...........  Newton  House  Oct.    1 . 

Riding  Wild  Bob  Curwood  Dec.  10. 

Ring  Leader,  The  Jack  Perrin  April  7 . 

Ringside  Romeos  Arthur  Lake  Mar.  26 . 

Rival  Romeos  Oswald  Cartoon  Mar.  6. 

Run  Buster  I  Trimble,  Turner  and  Dog  Dec.  14. 

Running  Wild  Lewis-Gulliver-Phillips  Dec.  5 

Sagebrush  Sadie  Oswald  Cartoon  April  1. 

Sailor  George  Sid  Saylor  May  9. 

Samson  at  Calford  Lewis-Gulliver  Ncv.   7 . 

Saxo  phobia  Arthur  Lake  Oct.  10. 

Scarlet  Arrow,  The  (Serial— F.  X.  Bushman  Jr.)  

Scrambled  Honeymoon,  The  Ben  Hall  Nov.  21. 

Scrappin'  Fool,  The  (Mus- 
tang)  Bob  Curwood  Sept.  17 . 

Sealed  Orders  Jack  Perrin  Feb.  11 

Shady  Rest  "The  Gumps"  

Showing  Off  Long-Adams-Laymon-McPhail  Dec.  7. 

Sliding  Home  Lewis-Gulliver- Phillips  Jan.  16 . 

Smiling  Wolf,  The  (Western)  Fred  Gilman  Dec.  3. 

Social  Lions  Ben  Hall  Mar.  12 . 

Society  Breaks  Long-Adams-Laymon-McPhail  Oct.    5 . 

Sodas  and  Shebas   Arthur  Lake  Sept.  12 . 

Some  Babies  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  26. 

Some  Pets  Arthur  Lake  Jan.  2. 

Son  of  the  Frontier,  A  Newton  House  April  14. 

So  This  Is  Sapp  Center  Ben  Hall  Jan.  16 . 

South   of    Northern  Lights 

(Western)   Jack  Perrin  Oct.  22. 

Special  Edition  Ben  Hall  April  9 

Splashing  Through  Lewis-Gulliver-Phillips   Dec.  19 

Start  Something  Long-Adams-Laymon-McPhaill.Feb.  1 

Swell  Clothes  Arthur  Lake  Dec.    6 , 

Taking  the  Count  C.  King-C.  Doherty  April  18. 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11. 

There's  a  Will  C.  King-C.  Doherty  Dec.  21 

Too  Much  Sleep  "The  Gumps"  Sept.  19 . 

Totai  Loss,  A  "The  Gumps"  Nov.  28 

Trail  of  the  Tiger,  The  (Serial)  Jack  Daugherty  Nov.  7. 

Trolley  Troubles  Oswald  Cartoon  Sept.  5 

Unexpected  Hero,  An  F.  Gilman-M.  King  Feb.  25. 

Untamed,  The  Newton  House  May  12 

Valiant  Rider, The  ( Western)  .Bob  Curwood  

Vanishing  Rider,  The  (Serial)  Wm.  Desmond   Jan.  16 

Watch  George  Sid  Saylor  Mar.  28 

What  a  Party  C.  King-C.  Doherty  Feb.  22 

When  George  Hops  Sid  Saylor  April  25. 

When  Greek  Meets  Greek.. "The  Gumps"   Oct.  17 

Winged  Hoofs  Newton  House  Mar.  17 

Winning  Five,  The  Lewis-Gulliver-Phillips  Sept.  26 . 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.  2 

Winning  Punch,  The  Lewis-Gulliver-Phillips  Nov.  21 

Wolves  of  the  Range  Fred  Gilman  Jan.  28. 


.  2  reels ....  Jan.  21 

.2  reels  

.1  reel  Dec.  II 

.2  reels  Oct.  14 

.1  reel  

.1  reel  Mar.  24 

.2  reels  

.2  reels  Sept.  23 

.  2  reels  

.2  reels. . . .  Mar.  10 

.  1  reel  Mar.  10 

.lreel  April  7 

.2  reels. .  .  .Dec  » 
.2  reels.  .  .  .Nov.  18 

. 1  reel  

.  2  reels  

.2  reels.  .  .  .June  IT 

.1  reel  Sept.  80 

10  episodes  

1  reel  


Sept 
Jan. 


.2  reels . .  . 
.  2  reels . . . 
2  reels . .  . 
.2  reels.  . .  .Nov.  18 
.2  reels. . .  .Dec.  80 

2  reels  

,  1  reel  

2  reels ...  Sept.  30 
lreel  Sept.  » 

2  reels.  . .  .  Mar.  3 

1  reel  Dec.  16 

2  reels.  . .  .Mar.  17 
.  1  reel  Dec.  80 

.2  reels. .  .  .Oct.  * 

.  1  reel  Mar.  17 

.2  reels  

.  1  reel  Jan.  14 

.  1  reel  Nov  IS 

.2  reels.  .  .  .Mar.  24 

10  episodes . 

2  reels. 

2  reels . 
.2  reels 


.  2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
.2  reels.  .  . 

10  episodes 
2  reels. . 
.2  reels  . 
2  reels . 
2  reels 
2  reels. 
2  reels .  . 
2  reels .  . 
2  reels . . 
.2  reels. . 


.  Mar.  17 

Sept  I 

Aug.  ( 
Aug.  It 
Jan.  28 


Mar.  3 
Feb.  4 
.  Mar.  31 
Oc  T 
Fdb.  25 
Sept.  If 


er  Opinions  onNeu?  Pict 


"The  Private  Life  of  He'en  of 
Troy" — First  National, 
Metropolitan  Theatre, 
Boston 

Herald:  "A  treat,  a  joy  and  a 
pleasure.  Intelligence  is  evident 
from  the  beginning  to  the  end  of 
this  film,  alone  with  a  nice  sense 
of  humor.  If  one  may  timidly 
venture  that  the  film  is  better  than 
the  book,  one  does.  Maria  Corda 
is  a  lovely  Helen.  Her  husband. 
Alexander  Korda,  directed,  and  if 
he  is  responsible,  as  most  directors 
are  responsible,  may  we  have  more 
of  his  work." 

Traveler:  "The  whole  thing  is 
amusing,  entertaining  satire.  Pre- 
sented by  First  National  in  their 
most  lavish  and  extravagant  vein. 
The  titles  are  wisecracks  from  the 
1927-28  season.  Maria  Corda  is 
the  intriguing  beauty  of  Professor 
Erskine's  novel.  A  splendid  cast 
assists.  Alexander  Korda,  husband 
of  Maria,  directed,  demonstrating 
that  he  knows  how  to  handle  his 
wife  better  than  her  screen  hus- 
band." 

Advertiser:  "A  very  free  and 
exceedingly  entertaining  film  tran- 
scription of  John  Erskine's  "Pri- 
vate Life  of  Helen  of  Troy.'  A 
brilliant  tour-de-force.  Alexander 
Korda,  capital  Hungarian  director, 
had  the  entire  affair  in  charge  and 


produced  some  of  the  most  beauti- 
ful backgrounds  ever  seen  on  the 
screen.  He  is  also  responsible  for 
maenificentlv  staged  scenes.  For 
Trojan  Helen,  the  films  have  chosen 
Maria  Corda.  probablv,  the  best 
choice  that  the  cinematic  world 
affords.  She  boasts  beauty :  cer- 
tainlv  she  acts  well.  The  tale  it- 
self is  riotous,  the  scenes  immensely 
clever.  A  smart,  sophisticated  tale, 
well  barbed  with  satire,  set  on  the 
shadow  sta<re  deftly  and  wondrous- 
Iv  well.  Infinitely  amusing  all  the 
time,  a  polished  photonlav  made  by 
and  for  intelligent  people." 

American:  "'Helen  of  Troy'  is 
all  to  the  merry.  As  a  motion  pic- 
ture entertainment  it  is  undoubt- 
edly a  good  time.  Photographicallv. 
it  is  a  huge  success.  The  new  nan- 
chromatic  process  has  been  used 
with  splendid  effect.  Maria  Corda 
as  the  siren  Helen  srives  bv  far  the 
best  performance.  This  is  the  same 
sumptuous  lady  who  so  vividly  or- 
namented 'Moon  of  Israel.'  Its  pho- 
tographv  and  its  leading  ladv  are 
the  highlights — both  well  worth  a 
trip  to  the  theatre." 

Globe:  "Delightful  humor  per- 
vades the  entire  production  of  'The 
Private  Life  of  Helen  of  Troy'  and 
the  classics  are  burlesqued  for  more 
than  an  hour  and  a  quarter  of  fun. 
It  is  something  new  in  the  way  of 
pictures.  The  sets  are  as  large  and 


magnificent  as  though  the  picture 
were  truly  meant  to  be  'an  epic  of 
the  Trojan  war.'  Yet  the  whole 
film  is  the  most  delicious  fun. 
Maria  Corda  is  exquisite  as  Helen. 
She  looks  like  a  poem  and  she  is 
absolutely  right  for  the  part.  One 
can't  imagine  another  actress  who 
could  take  the  role  with  a  tithe  of 
humor  and  beauty  of  this  newcomer 
to  Hollywood." 

Post:  "The  settings  and  cos- 
tumes are  all  of  the  B.  C.  vintage 
but  the  titles  have  been  jazzed  up  in 
modern  slang,  and  these  are  respon- 
sible for  the  laughs,  making  an 
amusing  and  diverting  piece." 

Transcript :  "In  detail  it  is  lav- 
ish and  diverting.  Miss  Corda's 
Helen  is  assuredly  the  most  re- 
splendent and  Air.  Lewis  Stone's 
Menelaos  the  most  adept  of  the 
portraits.  No  one  wears  over  many 
•clothes — a  detail  which  seems  to 
please  all  factions  in  the  audience 
at  the  Metropolitan." 


"A  Texas  Steer" — First  National, 
Strand  Theatre,  Milwaukee 

Sentinel:  "Highly  amusing  and 
laugh-provoking.  If  you  enjoy  the 
Rogers  brand  of  humor,  you're  sure 
to  like  this  picture,  for  Will  wrote 
all  titles.  Whole  venture  becomes 
a  perfect  riot  of  nonsense." 


Journal :  "Bright  little  film  with 
plentv  of  funny  spots  and  many 
broad  digs.  Comedv  sk'lfully 
handled.  Rogers  walks  through  film 
wreathed  in  smiles.  Audience  leaves 
same  way." 

News:  "Rogers  alwavs  has  sup- 
plied me  with  generous  amount  of 
laughs.  ...  If  first  half  drags 
a  bit,  last  certainly  makes  up  for 
it." 


"The  Private  Life  of  Helen  of 
Troy" — First  National,  Circle 
Theatre,  Indianapolis 

News:  "Satire  of  delectable 
quality.  Film  handled  in  a  spec- 
tacular manner,  with  many  magnifi- 
cent sets  and  beautiful  photographic 

effects." 

Times:  "Corking  good  slapstick 
entertainment  of  high  qualitv.  Mod- 
ernized burlesque.  Some  of  smart- 
est fun  revealed  upon  screen.  From 
scenic  and  lighting  standpoint, 
'Helen'  is  a  marvel.  Some  of  scenes 
are  real  art ;  beautiful,  every  one  of 
them.  You  will  have  a  grand  and 
glorious  mental  time  seeing  'Helen 
of  Troy.'  " 

Star:  "A  story  in  picture.  Not 
a  moral — but  a  story.  Fans  should 
certainly  chuckle  over  titles.  If 
they  do  not  grin,  then  it  is  a  case 
for  doctor.  Picture  should  rank  as 
one  of  season's  best." 

Roy  Press 
Frxkihm 


Preordained 


" —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."* 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye 


EASTMAN  KODAK  COMPANY 

ROCHESTER  N .  V. 


^  cA  Matchless  f 
Jyhisical  Attraction 

cAo  feature  of  the  magnificent 
neu)  j£qqW  -  United  Artists  -  Penn 
Theatre  at  Pittsburg  u)as  more  en- 
thusiastically received  than  the 
uxmderful  Robert  Marten  Philhar- 
monk  Unit  Organ. 

D^/ie  World's  leading  showmen 
everywhere -the more  progressive 
exhibitors,  are  taking  advantage 
of  the  box  office  Value  of  the' 
Robert  Mwton  Unit  Organ 

Robert  Mwton  Organs  are  distinc- 
tively different  from  all  others.  Unap  - 
proached  grandeur  and  beauty  of  tone. 
Greater  orchestral  and  theatrical  re  - 
sources  and  structural  improvements  iound 
in  no  other  instrument,  make  it  the  ^ 
supreme  musical  instrument  of  all  time. 

R*tert  Mntan  Organ  0> 


New  York. 
156O  Broadway 


Chictgo 
624  So  MicK liar. 

SinFrancisco 

U*  Golden  Gate 


Los  Angeles 
1044  SoVermont 


m 


11 


Rotes*  Mwton 

w/r  organ. 


GENUINE  OEA.GAN  PERCUSSIONS  USED 


April  21,  1928 


/   /  ^ 


Reo.  U.  S.  Patent  Office 


LON  CHANEY,  YOU  ARE 


WONDERFUL  IN  LAUGH 
CLOWN,  LAUGH" 


1.  XXXVII  No.  16 


Los  Angeles 


Entered  as  steoni 


at  the  Pott  Office  at  New  York.  N.  Y.. 
ch  3,  1879 


PRICE  20  CENTS 


Chicago 


The  great  Wurlitzer  factories  located  at  North  Tonawanda,  N.  Y.,  are 
unsurpassed  in  equipment  and  modern  production  facilities.  It  is  a 
matter  of  record  that  these  factories  are  pointed  to  with  pride  by 
America's  foremost  engineers  as  being  among  the  first  two  or  three 
Institutions  in  America  most  worthy  of  inspection  by  European 
experts  visiting  the  United  States  for  manufacturing  ideas.  They 
stand  as  monuments  dedicated  to  the  ideals  of  Rudolph  Wurlitzer,  Sr., 
the  founder  of  this,  the  world's  largest  musical  organization.  Here,  in 
these  great  plants,  master  craftsmen  build  the  Wurlitzer  Organ,  the 
accepted  accompaniment  for  presentation  of  the  highest  class  picture 
plays  installed  in  most  of  the  finest  theatres  throughout  the  world. 

Write  for  Beautiful  Catalog  of  a  few 
Wurlitzer  Organ  Installations 


WURLITZER  Organ 

W     REG.U  £  PAT  OFF 


REG .  U  S  PAT  OFF 

FACTORIES,  NORTH  TONAWANDA,  N.  Y. 


NEW  YORK 
CLEVELAND 
PHILADELPHIA 


ST.  LOUIS 
CHICACO 
PITTSBURGH 


BUFFALO 

SAN  FRANCISCO 

CINCINNATI 


DETROIT 
KANSAS  CITY 
LOS  ANGELES 


why  exhibitors 

prefer  PARAMOUNT 


Read  this  letter- 


about  this  ad 


A  FREO  HINDS  ENTERPRISE 

<.».'     NOBTUEkbTteU  IOWft'6  MOST  ffiS 
BEAUTIFUL  TUEATBE. 


C  NCSCO.  lOt 


Paramount  Famous  Lasky  Corporation, 
1117  High  Street, 
Dee  l.'olnee,  Iowa. 

Dear  Sirs: 

When  I  entered  the  office  thl9  corning,  my 
operator  handed  me  AKUSE1ENTS,  Indicating  copy  of  the 
Paramount  ad  on  the  front  cover.     "That' 9  Just  exactly 
what  you've  told  me  a  hundred  times','  was  hie  remark. 

Yes,   I  guess  I've  told  him  that  more  than  a 
hundred  tlmee.     It  also  reminds  me- that  I  have  managed 
nine  theatree  In  the  past  15  years,  eight  of  which  were 
losing  money  when  given  me.     All  eight  were  made  successful 
and  the  ninth  more  successful  than  it  had  been—but  I 
always  had  Paramount  pictures'.    Without  them  I  an 
positive  the  story  would  have  been  different 

I  cannot  make  you  a  better  wish  than  that 
your  future  be  as  great  as  your  paet". 


I 

( 
I 

: 
i 


^e^/^ruly, 


g*s  the 

'  Paramount 
/Exhibitor 

says: 

wSlfRH.  other  companion  make  occasional 
hits.  But  you  can't  live  on  three  or  four  hit-,  a  \car  am  morr 
than  you  can  hr  healthy  on  a  Mjuare  meal  once  a  month. 
<J  What  I  like  about  Paramount  j.«  they  deliver  >nu  ■  consistent!] 
hijili  <|iiality  of  entertainment  ireeA-  after  irrck — and  exactly  oil 
release  dales.  <J  My  public  likes  it  too. 


(iKNTLF-MEN  PRE>LH  BLONDES  •  LAST  COMMAND  •  OLD  tRUNSlDBf  •  BlAO  GBm 

i&      BlAO  Sabrevr   «    WAY  Or  ALL  FIBS    ♦    Undirxorld   •    Grr  YorR  Man 


re 


Week  after  Week"  all  before  Aug.  1st 


HAROLD  LLOYD 

in  "Speedy" 

U.lovd  Prod.  ParamouDl  Relea**-) 

EMIL  JANNINGS 
"Street  of  Sin" 

CLARA  BOW 
"Ladies  of  the  Mob" 

RICHARD  DIX 

"Easy  Come,  Easy  Go" 

GEO.  BANCROFT 
"The  Drag  Net" 


BEBE  DANIELS 
The  Fifty-Fifty  Girl" 
and  another 

BEERY-HATTON 
"The  Big  Killing" 

\DOLPIIE  MENJOl' 
"Nighl  of  Mystery" 
"Mis  Tiger  Lady" 

POLA  NEGRI 
"Three  Sinners" 

ESTHER  RALSTON 
•  Haifa  Bride" 


FLORENCE N IDOR 
4kTh«-  Magnificenl  Flirt" 

THOM  \s  MEIGH  \\ 
"The  Racket" 

<  '.nLlo  I'rtnl. 

FRED  THOMSON 

"'  h  i  I  (  at  -on 

"Sunset  Legion'1 

ZANE  GREY-J  U  k  HOLT 
"The  Vanishing  Pioneer" 

FIELDS-*  lONKLIN 
"Fools  lor  Luck" 


Backbone  of  the  Business 


BUSINESS 


OLYMPIA,  NEW  HAVEN 
"SPEEDY"  BROKE  EVERY  RECORD 
OLYMPIA  EVER  HAD.  CROWDS 
STOOD  IN  RAIN  WEDNESDAY  NIGHT 
WAITING  TO  GET  IN  AND  LAST  DAY 
OF  SHOWING  WAS  BIGGEST  DAY 
THEY  HAD  EXCEPT  SATURDAY. 


I  s 


4HP 

RIVOLI,  NEW  YORK 

"SPEEDY"  FIRST  WEEK  BREAKS  THE 
HOUSE  RECORD  BY  MORE  THAN 
FOUR  THOUSAND  DOLLARS. 


GREAT! 


A 


sag 


||P  STRAND,  PROVIDENCE 

HAROLD  LLOYD  WINS  THE  GOLD 
MEDAL  FOR  "SPEEDY".  PLAYED  TO 
S.  R.  O.  AT  EVERY  PERFORMANCE 
ENTIRE  WEEK.  SH  VTTERED  ALL  REC- 
ORDS. BEST  LLOYD  EVER  PATRONS 
OPINION. 


wires  gettin'  hot  rushin' 
news  of  records  broken  by 


TORONTO,  CAN.  ,  «y 
"SPEEDY"  FIRST  WEEK  AT  UPTOWN 
BIGGEST  WEEK  THIS  HOUSE  HAS 
EVER  HAD  BY  AT  LE4ST  TWO  THOU- 
SAND DOLLARS.  FIRST  WEEK  AT 
TIVOLI  BIGGEST  WEEK  EVER  WITH 
ONE  EXCEPTION. 


Harold  Lloyd 


*        WO  1  99 

in  speedy 


Produced  by  Harold  Lloyd 
Corp.  A  Paramount  Release 


And  before  August  1st — EMIL  JANNINGS  in  "The  Street  of  Sin,"  CLARA  BOW 
in  "Ladies  of  the  Mob,"  RICHARD  DIX  in  "Easy  Come,  Easy  Go,"  GEORGE  BANCROFT, 
BEBE  DANIELS,  BEERY- HATTON,  ADOLPHE  MENJOU,  POLA  NEGRI,  ESTHER 
RALSTON,  FLORENCE   VIDOR,  THOMAS   MEIGHAN,  FIELDS-CONKLIN  and  more! 


business  is  great -if  you're 

playing  PARAMOUNT ! 


C&1 


tf^*       „  erf****** 


St  ^  0 


180    "  toi  ****  * 


{S3 


BO* 


BS 


-  ***** 


1* 


It's  a  Laemmle  Special 
with  GEORGE  SIDNEY, 

Patsy  Ruth  Miller,  George  Lewis, 
Beryl  Mercer,  Eddie  Phillips,  Al- 
bert Gran,  John  Boles,  Josephine 
Dunn,  Kathlyn  Williams.  From 
the  stage  play  by  Milton  Herbert 
Gropper  and  Max  Siegel.  Super- 
vised by  Carl  Laemmle,  Jr. 
Screen  adaptation  by  Al  Cohn. 

AN  EDWARD  SLOMAN  PRODUCTION 


Again!— Universal  has  The  Pictures! 


Exhibitors  Herald  and  Moving  Picture  World  says: 
"Now  is  the  time  for  the  alert  theatre  owner  to  begin  to  cash  in  on 
the  particularly  high  value  of  the  Short  Feature  as  an  attrac- 
tion for  summer  patronage. 

"The  so-called  legitimate  stage  changes  its  programs 
decidedly  when  summer  arrives.  The  light,  happy 
type  of  play  then  comes  into  its  own. 

"Why  should  not  the  same  be  true  in  the 
motion  picture  theatre  to  the  ex- 
tent of  making  more  attractive 


the  program  in  which  the 
Short   Feature  holds 
an  increasingly 
important 
role  ? " 


>amej 

►comedies" 


CALL 

COLOUR. 
FASHION 
NEWS 


^2j5fc\  HAMlLTOi 


o 


Ml 


mRMAlD 
COMEDIES 

WITH 

"JERRY  DREW 

anO  GEORGE  DAVIS 

(JACK  WHITE  PRODUCTIONS) 


LOWER! 

COMEDIES 


EDUCATIONAL 
FILM  EXCHANGES,  Inj^ 

Presider'   / 


45^ 


tt*  ~       Member,  Motion  Picture  Producers  and 
Distributors  of  America,  Inc. 
Will  H.  Hays,  President 


Jiay  Be  ?ayJ)ays 


May  days  may  be  pay  days  —  if  your  program  is  in  harmony  with  the 
spirit  of  spring. 

The  world  wants  to  shed  some  of  the  serious  pursuits  and  heavy 
entertainments  of  winter  with  its  red  flannels — and  be  happy. 
That's  what  started  the  first  Maypole  dance. 

Your  patrons  may  not  all  want  to  do  a  jig  around  a  big 
stick,  but  they  do  want  to  be  light-hearted  and  gay. 
They  want  to  laugh.  And  if  you  want  spring  days 
and  summer  days  to  be  pay  days  for  you, 
you'll  help  them  do  it. 

One  of  Educational 's  clever,  peppy 
two-reel  comedies  is  worth  more 
to  you   than   a  grand  opera 
these    days.  Educational 
Pictures  are  in  the  spirit 
of  spring.  They'll 
make  May  days 
pay  days  — 
for  you. 


The 


If  CAROL 

The 

Biggest 
Find  in 
Years 


A  Blazing  -  Flami^g'- 

Romancc  /of 

mm  /' 


new  sensation  of  the 
screen  arrives 


i  rv 


Walking 

rack 


with  SUE  CAROL 

by  MONTE  KATTE  RJ  OH  N  from 
a  GEORGE  KIBBE  TURNER  story 
BERTRAM  MILLHAUSER  Associate  Producer 

Directed  by  RUPERT  JULIAN 

DeMILLE  studio  production 


Mile-a  -  Miiiute 
Modern  Youth 


Pafhe 


FULL  DETAILS  OF 

NEW  MODEL  M 
SIMPLEX  PROJECTOR 

IN  NEXT  ISSUE  OF  THIS  PUBLICATION 


International  Projector  Corporation 

90  Gold  Street  New  York,  N.  Y. 


Builds 
$2,000,000  Theatre 

and  Selects 
PAGE  DELUXE 
UNIT  ORGAN 


A  SK  anyone  in  Fort  Wayne  about  W.  C. 

Quimby  and  they  will  tell  you  he  is  a 
multi-millionaire  —  a  business  man  of  sound 
judgment  —  and  the  owner  of  the  new  $2,ooo,- 
ooo  Emboyd  Theatre  and  Indiana  Hotel. 

Mr.  Quimby  is  the  highest  type  of  progres- 
sive exhibitor.  He  has  not  only  made  a  finan- 
cial success,  but  also  is  a  power  for  good  in  hi^ 
community. 

As  the  owner  of  five  motion  picture  theatres 
in  Fort  Wayne,  he  has  had  many  years'  experi- 
ence with  all  types  and  makes  of  pipe  organs. 
That  he  has  selected  a  Page  DeLuxe  Unit 
Organ  for  his  new  theatre — one  of  the  finest 
in  the  mid-western  states — is  a  tribute  to  Page 
craftsmanship  that  words  cannot  measure. 

Again  let  us  say:  "Not  how  much,  but  how 
well!" 


Mr.  If'.  C.  Quimby,  Pioneer  Exhibitor, 
Hanker.  Business  Man  of  Fort  H  ayne,  Intl. 


The  Page  Organ  Company 

521  N.  Jackson  Street 
I  «ima,  ( )luo 


Page  Unit  Organs 


Drew  capaci 

nOUSes  all  week 


at  the  Mark-Ritz 
Albany,  N.  Y"—m.  p.  news 

"Drew  praise  and 
a  teeming  coffer  at 
Howard,  Atlanta" 

"Laughs — thrills 
and  heart  throbs  in 
exceptional  picture" 

Buffalo  Courier  Exp. 

— her  greatest 
picture! 


Walter  Morosco 

b  r  e  s   en  ~t  s 


BASED  ON  THE    PLAY  BY 
R.U001.PH   &ER.NAUER.  &> 
RUDOLPH  OESTERJ3-EICHER. 

LOWELL  SHERMAN  -  LOUISE  DRESSER. 

and  CHARLES  RAY 

Supervised   btj  John  W   Covisidivi e  Jr. 

UNITED  ARTISTS  PICTURE 


i 


THE  PRODUCER  OF- 


The  Dark.  An^el" 
Tne  Ma9ic  Flame 

~T"  L-v  Ik.  I  ■  /-it-v+      C  I  y—v%  / 


Stella  Dallas 
The  Winning  of 
Barbara  Worth 


SPEAKS! 


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BAN  IKY 

Two  Jovers 


444 


"You're  going  to  revel  in  this  picture.  Vilma 
is  more  beautiful  than  ever.  Will  doubtless 
find  its  way  on  every  picture-goers  list." 

— American. 
"Must  bring  a  thrill  to  the  sweethearts  of  to- 
day.   Thrilling    love    element,    and  exciting. 
What  a  romance  it  is.    All  the  movie  patroniz- 
ing world  is  going  to  love  'Two  Lovers'.11 

— Telegraph . 

"Doubtless  will  remain  throughout  a  good  por- 
tion of  the  summer.  The  story  is  a  deeply 
stirring  one.    One  is  held  throughout.11 

— Evening  World. 


"In  'Two  Lovers'  there  is  more  melodrama 
than  mush,  more  pep  than  pash.  Will  de- 
light the  fans  from  Portland  to  Portland.  W  ow 
finish.11 

— Telegram. 

"Magnificent  photography.  Scenes  thrilling. 
It  is  well  worth  seeing/' 

— Tribune. 

"   'Two  Lovers'   will   delight   all   devotees  of 
romance.    A  thing  of  beauty  and  a  joy.  Stim- 
ulating.   Full  of  thrills,  chills  and  ecstasies.*' 
— Times  \tid~Week  Pictorial. 


±  rttsisC/tciure 

SOLO         INDIVIDUALLY  ON  MIRIT 


Samuel  Goldwyns  Greatest  Vwa'\ 


uction 


If  you're  the  smart  showmen  we  think 
you  are,  you'll  step  right  out  and  nail  the 
GREATEST  MONEY  SMASH  OF  THE 
SPRING  SEASON  BEFORE  YOUR 
OPPOSITION  BEATS  YOU  TO  IT. 
It's  the  first  run  sweep  of  the  hour. 
Hundreds  of  wise  showmen  are  grabbing 

it  CLARA  BOW,  the  world's  greatest 

box-office  name  today,  in  Gene  Stratton- 
Porter's  mightiest  story,  "The  Keeper  of 
the  Bees,"  IS  AN  ABSOLUTE  AND 
UNQUALIFIED  PUSHOVER.  .  .  .A 
MONEY  PROPOSITION  IN  THE 
NICK  OF  TIME  WHEN  BUSINESS 
MAY  BE  LAGGING  WITH  THE  AP- 
PROACH OF  SPRING! 


LAST  MINUTE 

Skouras  Circuit  Midwest  Sax  Circuit  Saenger  Circuit 

FBO  PICTURE 


OF  THE 


BOW  herself  is  a  smash!  Gene  Stratton- 
Porter's  name  is  a  smash!  The  show  is 
a  PROVEN  RECORD-BREAKER 
HAILED  BY  EXHIBITORS  AS  ABSO- 
LUTELY THE  MIGHTIEST  MONEY- 
GETTER  FOR  SHOWMEN  IN  THE 
HISTORY  OF  THE  BUSINESS! 
We  are  spreading  ourselves  with  a  wal- 
loping line  of  brand  new  posters,  a  giant 
press  book  packed  with  practical  exploi- 
tation, a  flashy  lobby  display  and  all  other 
accessories  to  help  you  mop  up.  But 
the  big  smash  is  CLARA  ....  This  red- 
headed sensation  is  the  surest  money 
magnet  of  the  age. .  .the  idol  of  young  and 
old  alike  AND  IS  RED  HOT  NOW! 

.4  J.  LEO  MEEHA!\  PRODUCTW1\ 
PRESENTED  ID  JOSEPH  I'.  KEJV7VED1 

BOOKINGS 

^  &  R  Circuit  Thru  Texas  Cooperative  I  louses,  Detroit. 

CORPORATION 


In  September 


^  In  every  newspaper  office  in  the  land  "Who's  Who"  is 
a  valuable  and  much  used  book. 

^  Whenever  a  story  breaks  about  an  important  personage — 
such  as  captains  of  finance,  leaders  of  the  business  world, 
art,  science  and  music  —  the  man  assigned  to  the  story 
frequently  refers  to  the  book  for  information  and  facts  upon 
which  to  base  his  story. 

Newspapers  and  magazines  are  devoting  much  space  to  the 
industry  about  productions  and  people  connected  with  them. 

Motion  picture  editors  whose  jobs  it  is  to  keep  their  readers 
informed  on  the  industry  have  written  us  that  a  book  de- 
voted to  pictures  and  people  exclusively  would  be  a  welcome 
aid  in  their  work. 

^  We  are  now  compiling  such  a  book.  It  will  be  devoted  to 
pictures  and  people — that's  what  the  editors  want.  It  will 
be  made  up  in  a  convenient  form  and  will  be  accurate  and 
usable. 

^Information  on  all  pictures  released  since  September  1, 1927. 

<l  Biographical  data  on  the  leaders  of  the  industry  as  well  as 
players,  directors  and  writers. 

^  It  will  be  issued  in  September. 


BOOKING  GUIDE 

AND 

STUDIO  DIRECTORY 

Write  for  Biography  Blank 

MOTION  PICTURE  NEWS 

729  Seventh  Avenue,  Hollywood  Security  Bldg., 

New  York  City,  N.  Y.  Hollywood,  Calif. 


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Motion  Pictui 


Volume  XXXVU 


NEW  YORK  CITY,  APRIL  21,  1928 


No.  K» 


A  Big  Change  Needed 


"Not  Next  Year, 

By  William 


HAT  this  business  needs 


is  a  corn- 
year  but 


unionizing 
Good-will 


yy    plete  change,  not  next 
right  now. 

"It  needs  good-will.  It  needs 
of  strength  within  the  business, 
is  badly  needed". 

We  take  these  words  from  a  letter  written 
to  us  by  Leon  Jarodsky,  of  the  Jarodsky  En- 
terprises, Paris,  111.  They  form  the  theme 
of  an  extended  analysis  of  the  industry  by 
an  exhibitor  who  has  grown  up  with  the 
business  and  who  looks  at  the  whole  matter 
from  the  viewpoint  of  the  public  as  he  has 
found  it. 

Mr.  Jarodsky's  letter  is  quite  long,  but  it 
is  one  of  the  ablest  of  the  many  exhibitor 
communications  we  have  recently  received, 
and  we  quote  it  pretty  much  in  full  text: 

Dear  Mr.  Johnston: 

It  is  with  considerable  surprise  and  still  with  a  great 
deal  of  interest  that  T  read  your  editorial  of  April  7 
which  contained  the  analysis  from  M.  H.  Bryer  of  the 
Akron  Theatre  Company,  Akron,  Ohio. 

T  quite  agree  in  some  respects  with  Mr.  Bryer.  On 
the  other  hand,  one  of  his  statements,  particularly  one 
of  the  meaty  statements  of  his  analysis,  would  spell 
disaster  to  our  business  because  as  you  might  say  it  is 
running  from  the  ridiculous  to  the  sublime,  either  of 
which  is  not  what  we  need  in  this  business.  Inciden- 
tally, the  writer  has  been  engaged  or  rather  connected 
with,  buying,  advertising,  and  the  operation  of  a  mo- 
tion picture  theatre  since  coming  out  of  knee  breeches 
and  I  am  now  37.  I  have  expected  just  such  a  thing 
as  we  are  now  facing  for  a  number  of  years.  I  can  re- 
member as  a  mere  lad  when  I  stood  one  day  in  the 
office  of  Pop  Plugh's  Anti-Trust  Film  Exchange  on 
West  Lake  Street  in  Chicago,  when  it  dawned  on  me 
that  some  day  the  motion  picture  distributor  would 
build  up  a  wonderful  thing  and  then  finally  destroy  it. 

In  reference  to  Mr.  Bryer's  statement  that  people 
want  melodrama  and  sob  stuff  and  they  don't  seem  to 
be  in  a  laughing  mood  this  year — Mr.  Bryer  is  abso- 
lutely wrong  as  he  can  be  in  the  latter  part  of  his  state- 
ment. I'll  o.  k.  the  melodrama  and  I'll  o.  k.  a  part  of 


But  Right  Now" 

A.  Johnston 

the  laughing  mood  proposition  but  1  will  not  o.  k.  the 
sob  stuff.  People  do  not  go  to  the  theatre  to  cry.  This 
is  positive.  They  go  to  the  theatre  to  be  entertained. 
After  all,  the  movie  fan  is  merely  a  human  being.  They 
want  to  follow  the  theme  of  the  story  in  which  they  can 
place  themselves  and  the  thrills,  tenseness  and  excite 
ment  of  the  story,  hold  them  and  grip  them,  carry  them 
through  the  plot,  put  themselves  in  the  shoes  of  the 
artists  on  the  screen.  What  does  the  young  married 
matron  want?  Lavish  society  dramas  with  plenty  of 
thrills  to  carry  her  through  and  hold  her  attention  and 
with  excitement  of  good  drama  interwoven.  W  hat 
does  the  young  lady  with  her  Beau  Brummel  want? 
What  she  wants  is  the  flapper  type  of  story,  flaming 
with  thrills  and  excitement  and  flaming  scenes  of  city 
life  and  dances  and  jazz  parties.  What  do  both  of 
the  above  parties  want  ?  Love  stories  with  a  great  deal 
of  dramatic  interest  to  hold  them.  What  is  the  alter- 
native with  which  we  can  entertain  this  class  of  trade? 
The  mystery  drama,  thrilling  and  exciting,  but,  mind 
you,  with  comedy  relief,  to  create  spontaneous  relief 
from  the  excitement. 

What  does  the  family  trade  want?  As  Mr.  Bryer 
says,  melodrama — but  they  want  it  thrilling  and  they 
want  it  with  comedy  relief.  I  quite  agree  with  Mr. 
Bryer  in  this  one  thing  and  I  think  he  is  perfectly 
right.  However,  I  do  not  think  he  has  given  enough 
thought  to  his  statements.  Comedy  Drama  with  com- 
edy as  a  basis  for  the  story  is  ruinous  and  disastrous 
to  our  business.  On  the  other  hand,  this  business 
doesn't  want  to  lose  sight  of  the  fact  that  comedy  is 
one  of  the  most  valuable  assets  which  we  have  in  the 
show  business  but  people  do  not  want  comedy  as  the 
basis  of  a  story.  They  want  it  in  two  reel  lengths  or 
they  want  it  in  the  form  of  vaudeville  on  the  stage. 

The  following  types  of  pictures  are  disastrous  and 
the  aftermath  following  them  is  very  noticeable:  sob 
stuff,  costume  pictures,  (generally — there  are  some  ex 
ceptions),  epics  and  educational  pictures  as  we  call 
them  and  pictures  with  sad  endings.  The  argument 
that  we  need  sad  pictures  with  sad  endings  because 
they  make  the  patron  appreciate  the  other  type  of  pic- 
ture, is  like  saying  that  a  man  must  eat  a  sour  apple  to 
thoroughly  appreciate  a  sweet  one.  Last,  but  not  least, 
among  the  business  depressors  is  the  straight  comedy 
drama. 

(Continued  on  next  page) 


1258 


Motion    Picture  News 


A  Big  Change  Needed — continued 


People  want  to  be  thrilled,  excited  and  held  with 
tensity  to  the  story  which  they  follow  in  the  motion 
picture  theatre.  But  they  positively  do  not  want  the 
above  types  of  pictures  and  don't  forget  that  comedy 
relief  is  exceptionally  valuable  but  only  as  relief. 

We  have  in  this  business  destroyed  the  dyed-in-the- 
wool  movie  fan's  patronage  by  trying  to  cater  to  Har- 
old Lloyd  fans,  Chaplin  fans  and  the  vaudeville  fan 
through  comedy  drama.  I  quite  agree  with  Mr.  Bryer 
that  the  pictures  this  year  are  not  as  good  as  they  have 
been  in  past  years,  that  they  are  thin,  not  particularly 
trashy  but  poor  stories,  not  meaning  anything.  The 
producer  came  around  this  year  demanding  higher 
rentals  and  he  particularly  abused  the  special  in  that 
he  marked  off  from  his  regular  product,  not  selling 
you  the  block,  many,  many,  pictures  which  he  called 
specials  and  which  were  sold  at  two,  three  and  even 
four  times  as  much  as  the  product  averaged.  These 
pictures  have  almost  invariably  and  with  one  or  two 
exceptions  turned  out  to  be  just  ordinary  program 
product  and  not  any  too  good  at  that  and  we  have  paid 
extra  prices  for  them  and  gone  out  and  tried  to  sell 
them  with  flaming  posters  and  huge  newspaper  space 
with  the  result  that  the  public  is  losing  confidence  in 
our  business. 

This  business  is  losing  its  repeat  value.  People  are 
not  coming  back  for  more  pictures.  Even  the  weak 
little  entertainments  in  the  high  school  auditorium  are 
attracting  movie  fans  away  from  the  motion  picture 
theatre. 

What  this  business  needs  is  a  complete  change  not 
next  year  but  right  now.  It  needs  good  will,  it  needs 
reductions  in  the  number  of  pictures  produced.  It 
needs  unionising  of  strength  within  the  business,  the 


making  of  good  pictures  by  good  directors  with  good 
stars  and  with  good  casts  from  good  stories  instead  of 
taking  a  good  story  and  making  it  zveak  by  using  a 
weak  cast,  taking  good  stars  and  ruining  them  zuith 
poor  stories,  by  permitting  a  good  director  to  waste  his 
time  on  unknown  quantities  and  try  to  stretch  out  the 
available  product  making  three  or  four  pictures  out  of 
the  same  stuff  from  which  one  picture  should  have 
been  made. 

Good  will  is  badly  needed  and  they  need  to  quit  pro- 
moting brick  and  mortar  because  eventually  the  pro- 
ducer must  pay  for  every  dollar's  worth  of  brick  and 
mortar  put  into  a  theatre.  When  they  break  one  of 
the  two  exhibitors,  which  always  happens  in  towns 
of  our  size,  they  must  suffer  the  loss  on  the  brick  and 
mortar  because  the  exhibitor  cannot  finance  that  loss 
and  the  public  is  being  drained  to  the  full  extent  and 
they  cannot  finance  that  loss. 

My  answer  in  regard  to  the  talking  picture,  whether 
it  be  Vitaphone  or  any  other  type  of  instrument  which 
reproduces  voice  or  music,  is  that  the  fascination  of 
the  motion  picture  lies  in  its  silence.  Good  music  helps 
to  enhance  and  increase  the  thought,  accentuate  the 
emotions  of  the  motion  picture  patron.  However,  I 
will  never  believe  that  the  mechanical  reproduction  of 
synchronized  music  or  voice  will  ever  be  of  any  greater 
value  to  the  industry  more  than  just  the  novelty  of  it 
at  the  beginning. 

Hoping  something  constructive  may  come  out  of  our 
business  after  the  turbulent  times  which  we  are  going 
through,  I  am  with  best  wishes, 

Yours  very  truly, 

(Signed)    L.  Jarodsky 


An  Exhibitor's  Views  on  Trade  Paper  Advertising 


Mr.  W.  A.  Johnston, 

Motion  Picture  News, 

729  Seventh  Avenue,  New  York  City. 

Dear  Mr.  Johnston'.- 

I'm  inclined  to  think  that  the  cutting 
down  on  trade  journal  advertising  by  the 
producers  has  had  a  great  effect  on  exhibitors 
whose  enthusiasm  is  aroused  and  who  are 
sold  on  a  picture  that  is  well  advertised. 

Putting  copy  into  your  paper  that  would 
help  us  exhibitors  sell  the  picture  would  cer- 
tainly not  be  amiss,  but  why  not  continue 
good  ads  to  sell  us?  We  have  to  sell  the 
public  and  we  cant  do  it  by  cutting  out  our 
advertising;  besides,  we  need  to  be  "sold" 


first  on  the  picture. 

Probably  the  best  thing  producers  could 
do  to  put  over  their  pictures,  would  be  to 
run  copy  which  would  sell  exhibitors  as  well 
as  give  them  much  help  in  the  exploitation 
of  pictures.  This  would  react  to  great  ad- 
vantage, I  believe.  Certainly  it  wouldn't 
hurt  to  give  this  idea  a  trial. 

With  best  wishes  and  kindest  regards, 
Yours  very  truly, 

{Signed)  A.  F.  SAMS,  Jr. 
General  Manager, 
Forsyth  Amusement  Co.,  Inc., 
Piedmont  Amusement  Co.,  Inc., 
Winston-Salem,  N.  C. 


April    21,    19  28 


1259 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


Tie 
JVlirrors 

of 

Filmdom 


A SURVEY  made  by  Film  Daily  and  published  by  it 
under  copyright  shows  that  729  features  are  prom- 
ised for  next  season  from  36  companies.  This 
compares  with  638  for  the  current  season.  Some  com- 
panies have  not  yet  announced  their  plans,  and  taking 
these  into  consideration,  Film  Daily  believes  the  total  may 
reach  between  750  and  765  for  the  season  of  1928-9. 

It  is  pointed  out,  quite  correctly,  that  announced  plans 
for  product  do  not  always  materialize  in  fact.  Schedules 
are  cut  down,  or  in  some  cases,  increased  according  1o 
conditions. 

It  is  obvious,  however,  that  the  new  season  will  see  just 
as  many  pictures  as,  if  not  more  than,  the  present  one. 

As  we  have  pointed  out  many  times,  the  industry  is  still 
on  tbe  basis  of  numbers  of  pictures,  more  or  less  arbi- 
trarily fixed  by  the  producer,  instead  of  being  on  the 
sounder  basis  of  consumer  demand. 

Consumer  demand  means,  of  course,  what  the  public 
wants  and  will  absorb;  the  determining  factor  should  be 
the  exhibitor.  This  is  not  a  new  idea,  but  it  is  just  as  true 
as  ever. 

•  •  • 

IN  numerous  editorials  we  have  gone  into  a  discussion  of 
this  important  subject,  and  perhaps  there  is  no  need  to 
stress  it  here,  except  to  say  that  until  the  public  is  enabled  to 
pull  pictures  from  the  industry,  instead  of  the  industry's 
pushing  pictures  onto  the  public,  the  correct  economic  basis 
will  not  have  been  reached. 

On  the  other  hand,  it  is  also  obvious  that  there  will  be 
plenty  of  product  next  season.  As  to  quality,  only  the  actual 

verdict  of  the  box-office  will  decide. 

•  •  • 

'  '  U  OW  the  Studio  Spends  a  Dollar  to  Make  a  Picture" 
is  the  title  of  an  interesting  chart  in  the  report  of 
Adolph  Zukor  to  Paramount  stockholders  for  the  year 
ending  December  31  last.  The  division  is  as  follows: 

Actors'  salaries,  30c;  supervision  and  general  expenses, 
19c;  directors  and  cameramen,  13c;  stories  and  scena- 
rios, 13c;  new  sets,  12c;  raw  film  stock,  5c;  locations,  4c; 
costumes,  4c. 

#  #  # 

A  XOTIIER  chart  in  the  Paramount  report  deals  with  for- 
^  eign  gross  rentals  for  1927,  exclusive  of  Canada,  and 
analyzed  by  languages.  It  is  shown  that  48.55%  of  the  total 
comes  fi'om  English-speaking  countries.  The  Spanish  countries 
are  second  with  15.37%,  and  the  others  follow :  German, 
9.59%;  Portuguese,  6.79%;  French,  6.40%  ;  Italian,  3.56%; 
Scandinavian,  3.51%  ;  Japanese,  3.09% ;  Dutch,  1.55% ;  Chi- 
nese, .80%. ;  Russian,  .51%  and  Turkish  .19%. 

The  Paramount  foreign  business  showed  an  increase  in 
1927  of  about  13%  over  1926,  the  best  previous  year. 

Domestic  business  in  1927  was  14%  ahead  of  1926  and  11% 
ahead  of  1925,  the  best  previous  year. 

Mr.  Zukor 's  report  also  states  that  the  number  of  holders  of 
the  corporation's  common  stock  increased  from  1991  in  1924. 
2736  in  1925,  4060  in  1926,  to  5011  in  1927. 

*  *  • 

A  DISPATCH  from  our  Paris  correspondent,  L.  C.  Moen, 
*  commenting  on  the  modifications  proposed  by  tin- 
French  Commission  regarding  the  quota  law.  says: 

" Although  the  visit  of  Will  Hays  has  not  as  yet  re- 


sulted in  any  definite  modification  of  the  French  film 
law,  and  although  the  commission  has  made  no  formal 
announcement,  it  was  learned  this  week  from  thorough 
reliable  sources  close  to  the  commission  itself,  thai  tli< 
body  entrusted  with  the  administration  of  the  Ian  had 
practically  decided,  before  Mr.  Hays'  arrival,  to  modify 
its  provisions  for  tbe  current  year  only  to  permit  Ameri- 
can companies  to  bring  into  France  for  this  year  50,  or 
perhaps  40,  per  cent  of  the  number  of  films  which  they 
imported  last  year,  entirely  outside  of  the  quota  itself. 

"Then,  at  the  end  of  the  film  year,  the  commission 
will  review  the  efforts  of  the  various  American  companies 
to  encourage  French  production,  and  will  lay  their  plans 
for  the  following  year  accordingly. 

"Visas  are  now  being  issued  to  French  films,  but  are 
not  yet  available  for  foreign  films,  American  among  them. 
This  will  force  a  crisis  shortly,  as  release  dates  must  be 
met,  although  all  negotiations  with  French  compamY*  to 
obtain  visas  through  the  acquisition  of  French  films  for 
American  release  were  dropped  by  the  American  com- 
panies when  Mr.  Hays  sailed,  pending  the  outcome  of  his 
visit." 

•      •  • 

HP  HE  Reverend  J.  J.  Turnipseed,  pastor  of  the  Antioch 
Primitive  Baptist  church  of  Powderly.  Ala.,  in  a  state- 
ment issued  April  5th  and  published  in  the  Birmingham. 
Ala.,  Post,  declares  that  the  action  of  the  Pastors'  Union  in 
opposing  Sunday  motion  pictures  for  Birmingham  is  inde- 
fensible. 

"I  deeply  deplore  the  action  of  the  Pastors'  Union  in 
opposing  Sunday  motion  pictures  and  in  trying  to  coerce  all 
the  members  of  their  churches  to  follow  their  dictates,"  he 
said. 

In  his  statement  Rev.  Turnipseed  asks  why  amusements  for 
pay,  such  as  East  Lake  Park,  Cascade  Plunge,  Pair  Park,  and 
the  municipal  golf  courses  are  allowed  to  operate  on  Sunday 
without  a  protest  from  the  Pastors'  Union. 

"And  yet  the  Pastors'  Union  makes  violent  objections  to 
Sunday  moving  pictures,  which,  in  my  opinion,  would  be  a 
real  benefit  to  moral  conditions  of  this  city,"  the  minister  said. 

Rev.  Turnipseed,  who  lives  at  1731  Jefferson  Avenue,  West 
End.,  is  a  qualified  voter  of  Birmingham  and  has  resided 
there  for  eight  years,  during  which  time  he  has  been  pastor 
of  the  same  Baptist  church  in  Powderly.  He  is  a  native  of  Ala- 
bama, and  for  the  past  twenty  years  has  been  preaching  at 
various  Baptist  churches  throughout  the  state. 

"Every  man  should  be  allowed  to  spend  Sunday  according 
to  the  dictates  of  his  own  conscience  so  long  as  lie  does  not 
interfere  with  the  life,  liberty  and  pursuit  of  happiness  of 
other  people,"  the  pastor  continued. 

"The  best  way  to  judge  as  to  what  will  happen  if  we  have 
Sunday  movies,  is  to  investigate  as  to  the  results  in  other 
cities.  I  am  very  familiar  with  the  situation  in  Montgomery, 
having  been  bom  near  that  city  and  having  visited  the  stale 
Capitol  many  times.  The  results  of  Sunday  movies  in  that  city 
are  shown  by  the  fact  that  Montgomery  has  the  largest  church 
attendance  in  proportion  to  population  of  any  city  in  the 
United  States,  and  it  also  has  the  largest  Bible  class  in  the 
country  in  a  city  of  less  than  500.000  population.  It  is  inter- 
esting to  know  that  the  teacher  of  this  class  is  a  firm  believer 
in  and  a  strong  advocate  of  Sunday  movies." 


1260 


Motion    Picture  News 


W'illiam  Beaudine,  Universal  director,  uses  a  hammer  to  drive  home  a 
few  points  before  his  engrossed  listeners  ivhom  he  has  in  conference 
on  scenes  in  "Give  and  Take."  Wearing  the  wrapt  expression  of  atten- 
tion are:  George  Sidney,  Julius  Bernheim,  supervisor;  Sharon  Lynn 
and  Jean  Hersholt 


Her  guests  at  a  tea  given  at  the  studios  of  Columbia  Pictures,  a  group 
of  notables,  face  the  camera  with  Dorothy  Revier,  Columbia  star. 
From  left  to  right,  they  are:  Leon  Gordon,  Jo  Davidson,  H.  N.  Swanson, 
the  charming  hostess,  Arthur  William  Brown  and  James  Montgomery 

Flagg 


r 


His  is  the  hand  that  guides  the 
Educational  comedies  to  their  con- 
clusion. Jack  White,  Educational 
studio  supervising  director,  is  now 
in  Neiv  York  conferring  with  E.  W. 
Hummons,  the  Educational  com- 
pany's president 


Once  a  knight  of  the  road  noiv  he  is  the  intimate  of  Hollywood 
celebrities.  Jim  Tully,  ex-hobo  and  author,  visiting  the  Paramount 
studio,  chats  awhile  with  Florence  f'idor  and  Director  IVilliam 

Wellman 


A  neiv  star  who  is  growing  brighter 
and  brighter.  June  Collyer,  Fox 
Films  thespian,  had  a  fragrant  com- 
pliment paid  her  ivhen  an  orchid 
was  named  after  her  at  the  New 
York  flower  show  held  recently 


Lina  Basquette  makes  a  lovely 
vision  as  the  dainty  heroine  of 
"The  Godless  Girl,"  Cecil  B.  De 
Mille's  latest  production  for  Pathe 
distribution.  She  is  also  in  Dick 
Barthelmess,  "Roulette" 


Back  from  a  three-weeks'  sojourn  on  the  continent,  Samuel  Gold- 
wyn  and  his  wife,  the  former  Frances  Howard,  obligingly  pose 
for  a  moment.    While  abroad  the  producer  found  a  new  leading 
man  for  his  United  Artists  productions 


These  tivo  comics  would  make  a 
wooden  Indian  laugh.  Stan  Laurel 
and  Oliver  Hardy,  expert  dolers  of 
tomfoolery,  are  co-starring  in  Hal 
Roach  comedies  for  release  through 
M-G-M 


Pasqual  Amato,  Italian  baritone  and  former  Metropolitan  Opera  House  Edmund  Lowe  is  busy  these  days  what  with  acting  on  both  the  Fox  and 

artist,  wears  the  Napoleonic  toga  in  "Glorious  Betsy,"  Warner  Brothers'  First  National  lots.    Colleen  Moore  chose  him  as  leading  man  for  "Heart 

new  Vitaphone  feature  in  which  Dolores  Costello  stars.    Amato  will  be  to  Heart,"  which  William  Seiter,  on  the  right,  directed.    Note  the  hirsute 

able  to  render  a  few  musical  numbers  via  the  device  and  Miss  Costello  adornment  sported  by  Lowe  for  his  role  in  the  First  National  production, 

and  Conrad  Nagel,  leading  man,  will  also  be  heard  from  through  the  Colleen's  latest,  '  Lilac  Time,"  makes  its  appearance  this  month.  "Dressed 

same  source  to  Kill"  is  Lowe's  latest  for  Fox 


April    21  ,    19  28 


1261 


Paramount  Again  Makes  Denial 
of  Commission's  Charges 

Amended  "Report  of  Compliance"  Declares  Company  Never  a  Party 
to  Any  Conspiracy;  "All  or  None"  Policy  Also  Denied 


PARAMOUNT  Famous  Lasky  Corpo- 
ration has  filed  its  "report  of  com- 
pliance" with  the  Federal  Trade 
Commission  in  reply  to  the  commission's 
order  of  July  9,  1927,  and  later  modified,  di- 
recting the  company  to  discontinue  "certain 
unfair  methods  of  competition."  In  its 
reply  Paramount  denies  any  conspiracy  to 
restrain  trade  and  that  unfair  practices 
have  obtained  in  the  block  booking  system 
of  distribution.  The  report  of  compliance 
was  filed  April  14. 

The  report  disclaims  any  attempt  to  dis- 
tribute the  company  product  in  contraven- 
tion of  law  and  cites  specific  reasons  for 
practices  now  being  pursued.  This  amended 
report  of  compliance  differs  but  little  from 
the  report  of  the  company  filed  last  Novem- 
ber, according  to  Commissioner  Abram  F. 
Myers,  who  presided  over  the  Trade  Prac- 
tice held  in  New  York  last  October.  The 
first  report  was  disapproved  by  the  commis- 
sion and  the  company  was  given  until  April 
15  tn  file  an  amended  report. 

Paramount  contends  that  its  policy  of 
selling  is  conducted  along  legitimate  lines 


that  obtain  in  the  wholesale  distribution  of 
any  other  product,  and  that  it  believes  its 
booking  policy  is  in  conformity  with  the 
views  of  the  commission  as  to  the  manner 
in  which  films  are  to  be  sold. 

Tn  denying  that  it  has  been  a  party  to 
any  conspiracy  for  the  purpose  of  lessening 
or  restraining  competition  or  trade,  the  cor- 
poration asserts  that  it  has  built,  bought, 
leased  or  otherwise  acquired  no  theatres  for 
the  purpose  of  intimidating  or  coercing  ex- 
hibitors to  lease  its  product. 

Explaining  the  method  followed  in  the 
leasing  of  films,  the  brief  declares  that  "re- 
spondents are  not  leasing  or  offering  to  lease 
for  exhibition  in  the  theatre  or  theatres, 
motion  picture  films  in  a  block  or  group  of 
two  or  more  films  at  a  designated  lump  sum 
price  for  the  entire  block  or  group  only  and 
requiring  the  exhibitor  to  lease  all  such 
films  or  be  permitted  to  release  none." 

It  is  the  impression  in  Washington  that 
the  answer  of  Paramount  paves  the  way  for 
a  suit  against  the  company  by  the  Trade 
Commission.  In  the  event  of  such  suit  it  is 
thought  the  commission  would  confine  its 


case  to  efforts  to  outlaw  block  booking.  At 
the  trade  practice  conference  Commis- 
sioner Myers  stated  that  the  commission 
does  not  consider  distributor  theatre  opera- 
tion an  unfair  practice,  so  long  as  no  un- 
lawful acts  in  connection  with  it  are  com- 
mitted. 

It  is  said  that  an  intensive  study  of  the 
Paramount  reply  will  be  made  by  the  legal 
staff  of  the  commission  preliminary  to  con- 
sideration of  the  document  by  the  commis- 
sioners, with  a  view  to  deciding  whether  the 
method  of  booking  films  outlined  by  the 
company  is  a  sufficient  compliance  with  the 
cease  and  desist  order. 

The  text  of  the  Paramount  reply  is  as 
follows : 

Federal  Trade  Commission  vs.  Famous  Players- 
Lasky  Corporation,  et  a!.,   Docket  No.  835. 

Further  report  pursuant  to  order  dated  July  9, 
1927,  Respondents  Paramount  Famous  Lasky  Corpo- 
ration (formerly  Famous  Players- Lasky  Corporation), 
Adolph  Zukor  and  Jesse  L.  Lasky,  pursuant  to  order 
entered  herein  July  9,  1927,  as  modified  by  order 
entered  herein  September  7,  1927,  and  as  modified  by 
order  entered  herein  March  24,  1928,  report  further 
as  follows: 

1. — Respondents  not  only   have  at  no   time  made 
(Continued  on  Page  1262) 


First  National  Gets  Sound  Device 

Joins  Forces  With  Western  Electric  and  Victor  Talking 
Machine  for  Producing  Synchronized  Pictures 


FIRST  NATIONAL  PICTURES,  INC., 
Electrical  Research  Products,  Inc.,  a 
subsidiary  of  the  Western  Electric 
Company,  and  the  Victor  Talking  Machine 
Company,  have  joined  forces  to  produce 
motion  pictures  synchronized  with  sound 
through  what  is  to  be  called  the  Firnatone 
process,  according  to  an  announcement 
made  by  Clifford  B.  Hawley,  President  of 
First  National. 

Electrical  Research  Products,  Inc.,  has 
granted  First  National  Pictures  a  license  to 
use  its  patents  for  sound  recording  and  re- 
production. The  Victor  Talking  Machine 
Company,  using  its  recording  experts,  its 
artists  and  its  orchestras,  will  produce  the 
synchronized  scores  and  sound  effects  for 
the  Firnatone.  The  Victor  Talking 
Machine  Company  is  the  first  phonograph 
recording  company  to  enter  the  business  of 
synchronizing  sound  with  motion  pictures. 

The  first  Firnatone  picture  will  be  Colleen 
Moore  in  "Lilac  Time,"  which  will  be 
shown  on  Broadway  in  June. 

The  question  as  to  whether  First  Na- 
tional Pictures  and  the  Victor  Talking  Ma- 
chine Company  will  produce  for  Firnatone 
pictures  in  which  the  characters  speak  all 
their  lines  has  not  yet  been  decided,  accord- 
ing to  Mr.  Hawley.  "We  own  •The  Squall." 
the  successful  stage  play,"  he  said.  "We 
might  find  it  worth  while  to  make  it  com- 


plete in  a  Firnatone  production,  having  the 
characters  speaks  the  lines  from  the  play. 
We  may  produce  'No,  No,  Nannette,'  the 
musical  play,  with  much  of  the  original 
material  recorded. 

"Corinne  Griffith's  picture  'The  Divine 
Lady"  will  contain  a  huge  production  of 
the  Battle  of  Trafalgar,  which  may  lend  it- 
self to  recording.  We  own  the  motion  pic- 
ture rights  to  'La  Tosca,'  'The  Barker.'  the 
story  of  carnival  life;  'Show  Girl,'  a  back- 
stage story  of  a  chorus  girl  by  J.  P.  Mc- 
Evoy,  all  of  which  are  being  considered  for 
Firnatone.  As  to  'La  Tosca'  our  plans  are 
indefinite  so  far. 

"The  Victor  Talking  Machine  Company's 
association  with  us  gives  us  the  finest 
recording  facilities.  We  will  produce  the 
pictures;  they  will  cooperate  with  us  re- 
garding what  can  best  be  recorded.  Their 
experts  and  the  experts  of  the  Electrical 
Research  Products,  Inc.,  will  go  to  our 
studios  in  Burbank,  Calif.,  and  there  make 
a  thorough  study  of  the  Firnatone  possi- 
bilities of  each  production.  They  will  begin 
first  with  'Lilac  Time'  with  synchronized 
orchestration  and  special  sound  effect  ~, 
which  will  be  particularly  effective  in  the 
airplane  battles  that  are  an  important  part 
of  the  story." 

The  Firnatcne  process  records  the  sound 
on  a  disc  which  is  synchronized  with  the 


machine  which  projects  the  film  on  the 
screen.  All  theatres  equipped  with  Elec- 
trical Research  Products'  sound  devices  can 
use  Firnatone  records  with  no  additional 
equipment,  it  is  said. 

Warner  Bros,  have  registered  a  complaint 
against  Electrical  Research  Products,  Inc., 
and  Western  Electric  Company,  and  will 
carry  it  to  arbitration.  The  company 
charges  delay  in  installation  of  talking  pic- 
ture equipment  in  theatres  to  be  used  with 
Vitaphone. 

It  is  also  claimed  by  Warners  that  Elec- 
trical Research  is  charging  too  much  for 
installation,  that  it  has  been  negligent  in 
its  efforts  to  push  sale  of  the  equipment, 
and  that,  as  a  result,  between  .500  and  400 
Vitaphone  short  subjects  and  synchronized 
scores  for  over  50  features  are  available 
with  a  very  limited  outlet. 

Warners  named  Samuel  Untermever  as 
their  arbitration  representative,  while  the 
defendants  appointed  Nathan  Miller,  former 
Governor  of  New  York  State.  These  two 
selected  Justic  Hiscock.  formerly  of  the 
Court  of  Appeals,  as  the  third  member  of 
the  board.    The  hearings  are  under  way. 

Electrical  Research  Products,  Inc.,  in  ad- 
dition to  installing  Vitaphone  equipment  in 
the  theatres,  also  installs  Movietone.  There 
has  been  no  complaint  filed  for  the  installa- 
tion of  Movietone. 


1262 


M  o  I  iu  n    Pic  t  u  r  c    New  s 


First  National  Re-elects  Officers  and 
Board  of  Directors 

AT  the  annual  meeting  of  the  First  National  Pictures,  Inc.,  held  during 
the  week  at  the  company  headquarters  in  Madison  Avenue,  New 
York,  all  officers  and  directors  were  re-elected  for  the  ensuing  year. 
An  advisory  board  was  also  named  in  addition  to  the  officers  and  directors. 
The  regular  quarterly  dividend  was  declared  of  2  per  cent  on  preferred 
stock,  payable  July  1st  to  stockholders  of  record  on  June  13th,  as  well  as 
the  regular  1^4  Per  cent  dividend  on  second  preferred  class  A  stock  payable 
July  1  to  stockholders  of  record  on  that  day. 

The  following  officers  were  re-elected:  Clifford  B.  Hawley,  president; 
Robert  Lieber,  chairman  of  board;  R.  A.  Rowland,  vice-president  and  gen- 
eral manager;  Samuel  Spring,  vice-president  and  treasurer;  Robert  W. 
Perkins,  vice-president  and  secretary;  Abe  Sablosky,  vice-president;  John 
H.  Kunsky,  vice-president;  Ned  E.  Depinet,  vice-president  in  charge  of 
distribution;  E.  Bruce  Johnson,  vice-president  in  charge  of  foreign  distri- 
bution; Ralph  W.  Brown,  assistant  secretary;  Warren  C.  Boothby,  assistant 
treasurer. 

The  Board  of  Directors  is  composed  of  the  following:  Barney  Bala- 
ban,  Harry  M.  Crandall,  Jacob  Fabian,  M.  L.  Finkelstein,  Clifford  B.  HaAv- 
ley,  Richard  F.  Hoyt,  Robert  Lieber,  John  J.  McGuirk,  E.  V.  Richards,  Jr., 
Irving  D.  Rossheim,  Abe  Sabloskly,  Spyros  Skouras,  Albert  L.  Smith  and 
Morris  Wolf. 


Fox-F.  &  R.  Deal  All  Off 

Negotiations  Are  Ended  When  Financial  Arrangements 
Are  Declared  Unsatisfactory 


THE  much  rumored  deal  between  Fox 
and  Finkelstein  &  Ruben  has  finally 
fallen  through.  William  Hamm,  head 
of  the  F.  &  R.  organization,  announced  this 
week  that  negotiations  had  been  discontin- 
ued, and  that  F.  &  R.  would  continue  to 
operate  its  130  houses  in  the  northwest.  At 
the  same  time  he  made  known  plans  for 
new  office  building  which  F.  &  R.  will  build 
this  summer  in  Minneapolis  to  house  its 
administrative  forces. 

Here  is  the  complete  statement  issued  by 
Finkelstein  &  Ruben: 

"The  F.  &  R.  organization  will  continue 
the  operation  of  more  than  130  theatres  in 
the  northwest,  as  they  have  in  the  past,  ex- 
cept for  the  joint  operation  of  11  theatres 
in  St.  Paul  and  Minneapolis  in  association 
with  the  Publix  theatres,  the  largest  theatre 
operating  company  in  the  United  States. 

"In  carrying  out  their  plans  for  enter- 
taining people  of  the  whole  northwest,  the 
F.  &  R.  organization  will  start  immediate 
construction  of  a  general  headquarters 
building  in  Minneapolis.  The  structure  will 
be  located  on  Sixth  Street  north,  between 
Hennepin  Avenue  and  First  Avenue  north. 
The  entire  home  office  personnel  of  the 
F.  &  R.  company  will  be  housed  in  this 
building. 

"No  other  changes  in  the  administration 
of  the  firm's  business  will  be  made.  Efforts 
will  be  continued  to  further  expand  the 
operations  of  the  company." 

"There  has  been  a  great  deal  of  publicity 
with  reference  to  the  F.  &  R.  chain  of  the- 
atres being  sold  to  the  Fox  Film  Company 
of  New  York,"  Mr.  Hamm  explained,  in 
application  of  the  statement.  "Statements 
have  been  made  from  time  to  time  that  a 
<leal  was  all  closed,  with  the  exception  of 
a  few  minor  details.  These  statements  have 
appeared  in  the  New  York  press  as  well  as 
in  the  local  papers  and  in  trade  papers. 


"The  position  has  been  taken  continually 
by  the  F.  &  R.  officials,  including  myself, 
that  there  was  nothing  to  be  said  on  the 
closing  of  this  deal  until  it  was  actually 
consummated,  and  that  it  would  not  be  con- 
summated until  the  papers  were  signed. 

"Negotiations  have  been  going  on  for  a 
period  of  time  and  one  of  the  prerequisites 
of  Fox  taking  over  the  chain  was  the  neces- 
sary financing  to  be  provided  and  completed 
by  them.  The  plans  to  finance,  which  have 
been  finally  submitted  have  not  been  satis- 
factory to  us  and  for  that  reason  we  have 
discontinued  negotiations. 

' '  Our  arrangement  on  the  11  Twin  City 
theatres  with  Publix,  including  the  new 
Minnesota  theatre,  provides  that  operation 
of  these  houses  shall  remain  with  the  F.  & 
R.  organization.  We  believe  that  the  ar- 
rangement which  has  been  made  for  this 
joint  operation  will  prove  beneficial  to  our- 
selves and  highly  satisfactory  to  the  pub- 
lic." 

Paramount  Again  Denies 
Commission's  Charges 

(Continued  from  Page  1261) 
or  entered  into  any  conspiracy  for  the  purpose  of 
lessening  or  restraining  competition  or  restraining  trade 
or  commerce  among  the  several  States  or  with  foreign 
nations  in  the  business  of  producing  and  distributing 
such  films,  but  they  are  not  continuing  in  force,  recog- 
nizing, complying  with,  carrying  into  effect  or  en- 
forcing any  such  conspiracy,  and  have  no  intention 
of  so  doing. 

II. — Respondents  are  not  leasing  or  offering,  to  lease 
for  exhibition  in  a  theatre  or  theatres  motion  picture 
films  in  a  block  or  group  of  two  or  more  films  at  a 
designated  lump  sum  price  for  the  entire  block  or 
group  only  and  requiring  I  the  exhih'tor  to  lease  all 
such  films  or  be  permitted  to  lease  none. 

Pes'xmdents  are  not  leasing  or  offering  to  lease  for 
exhibition  such  motion  picture  films  in  a  block  or 
group  of  two  or  more  at  a  designated  lump  sum  price 
for  the  entire  block  or  group  and  at  separate  and 
several  prices  for  separate  and  several  films  or  for  a 
part  thereof  less  than  the  total,  in  such  manner  that 
the  total  or  lump  price  and  the  separate  and  several 
prices  bear  to  each  other  such  relation  as  to  operate 
as  an  unreasonable  restraint  upon  the  freedom  of  an 


exhibitor  to  select  and  lease  for  use  and  exhibition 
only  such  film  or  films  of  such  block  or  group  as  be 
may  desire  and  prefer  to  procure  for  exhibition,  or 
as  to  tend  to  require  such  exhibitors  to  lease  such 
entire  block  or  group  or  forego  the  lease  of  any  por- 
tion or  portions  thereof,  or  as  substantially  to  lessen 
competition  or  tend  to  create  a  monopoly  in  the  busi- 
ness of  production,  distribution  and  exhibition  of  mo- 
tion picture  films  to  the  public,  or  the  business  of 
production  and  distribution,  or  of  production  or  dis- 
tribution of  motion  picture  films  for  public  exhibition. 

Respondent  Paramount  Famous  Lasky  Corporation 
makes  every  lawful  effort  to  sell  as  much  as  possibie 
of  its  products  in  every  territory  in  which  motion 
pictures  are  exhibited,  and  as  it  is  an  essential  factor 
of  the  motion  picture  business  that  the  same  picture 
can  not  be  sold  to  two  different  exhibitors  for  exhibi- 
tion in  the  same  territory  at  the  same  time,  said  re- 
spondent in  determining  to  whom  it  shall  sell  or 
lease  its  products  gives  consideration  to  the  quantity 
offered  to  be  taken  by  the  respective  potential  custo- 
mers. 

Upon  purchases  of  products  in  quantity  upon  a  single 
sale  the  respondent  grants  reductions  in  price  as  com- 
pared with  the  prices  at  which  the  same  product  of 
the  individual  units,  commensurate  with  a  difference  in 
cost  to  the  respondent  of  procuring  the  exhibition  of  its 
products  in  the  territory  of  the  purchaser. 

Furthermore,  there  are  exhibitors  with  whom  the 
respondents,  acting  wholly  for  reasons  of  its  own  and 
without  consultation  or  agreement  with  any  other  pro- 
ducer or  distributor,  does  not  care  to  do  business  at  all 
or  whose  business  is  so  small  in  amount  that  said 
respondent  does  not  deem  the  business  sufficiently 
profitable  to  be  accepted.  Each  sale  of  pictures  to  each 
theatre  is  an  independent  negotiation,  involving  numer- 
ous different  factors  affecting  both  quantity  and  quality 
of  the  pictures  under  consideration,  the  time  of  the 
proposed  exhibition,  and  the  character,  location  and 
number  of  theatres  in  which  the  proposed  buyer  con- 
templates their  exhibition. 

While  many  of  said  respondents'  customers  pur- 
chase or  lease  all  or  substantially  all  of  said  respon- 
dents' products,  and  while  many  such  customers  refuse 
to  purchase  any  of  said  respondent's  products,  if  re- 
spondent sells  any  of  its  product  to  any  competing  ex- 
hibitor, the  great  majority  of  sales  by  respondent  upon 
a  single  negotiation  are  for  materially  less  than  all  nf 
the  pictures  at  the  time  offered  for  sale  or  lease. 

In  October,  1927,  at  the  invitation  of  the  Federal 
Trade  Commission,  a  Motion  Picture  Trade  Practice 
Conference  was  held  in  New  York  City.  It  was  re- 
solved by  the  delegates  there  present  that  the  matter 
of  drafting  a  new  Standard  Exhibition  Contract  be 
submitted  to  a  Contract  Committee  to  be  chosen  by  the 
delegates  representing  the  Distributors,  the  Exhibitors 
affiliated  with  Distributors  and  the  Unaffiliated  Exhibi- 
tors. 

Accordingly,  a  Committee  was  selected  consisting 
of  three  members  and  three  alternates  chosen  by  and 
representing,  the  Unaffiliated  Exhibitors;  three  mem- 
bers and  three  alternates  chosen  by  and  representing 
the  Affiliated  Exhibitors  and  three  members  and  three 
alternates  chosen  by  and  representing  the  Distributors. 
Tt  was  agreed  that  the  three  members  and  three  alter- 
nates representing  the  Affiliated  Exhibitors  should  be 
without  vote. 

After  prolonged  conferences  held  in  the  City  of 
Chicago  in  February,  1928,  a  new  and  radically  differ- 
ent form  of  Standard  Exhibition  Contract  was  unani- 
mously agreed  upon,  a  copy  of  which  is  attached  hereto 
and  marked  Exhibit  A.  Particular  reference  is  called 
to  Articles  Twentieth  and  Twenty-first  of  said  con- 
tract which  are  as  follows: 

"Twentieth:  If  the  license  herein  granted  shall 
apply  to  an  entire  group  of  photoplays  offered  by  the 
distributor  to  the  exhibitor  at  one  time,  and  not 
otherwise,  the  exhibitor  shall  have  the  right  to  exclude 
from  this  contract  up  to  but  not  exceeding  10  per  cent 
of  the  total  number  of  such  photoplays,  but  only  if 
the  exhibitor  shall  give  the  d:stributor  written  notice 
ot  such  effect  at  any  time  not  later  than  fourteen  (14) 
days  before  the  date  fixed  for  the  exhibition  of  any 
such  photoplav  hereunder,  and  if  at  the  same  time  the 
exhibitor  shall  pay  to  the  distributor  one  half  of  the 
l;cense  fee  payable  in  respect  of  any  such  photoplay. 
Tn  computing  such  10  per  cent,  fractions  of  less  than 
one-half  shall  be  disregarded.  If  any  such  photoplay 
shall,  because  of  such  exclusion,  be  hereafter  licensed 
by  the  distributor  for  the  same  run  as  that  specified  in 
this  contract,  for  exhibition  at  another  theatre  where 
such  excluded  photoplay  would  not  have  been  exhibited 
if  not  so  excluded:  then  one-half  of  the  license  fee  fun 
to  but  not  exceeding  the  amount  paid  by  the  exhibi- 
tor to  the  distributor  as  a  condition  of  so  excluding 
such  photoplay)  received  by  tbe  distributor  for  such 
re-license  shall  be  credited  to  the  exhibitor  by  the  dis- 
tributor. 

"If  the  license  fee  of  any  such  photoplay  so  ex- 
cluded is  to  be  computed  either  in  whole  or  in  part 
upon  a  percentage  of  gross  receipts  of  the  Exhibitor  s 
theatre  then  for  the  purpose  of  computing  such  one- 
half  of  such  license  fee  payable  hereunder  in  respect 
of  such  photoplav,  such  gross  receipts  for  each  day 
that  any  such  photoplay  is  licensed  hereunder  for  ex- 
hibition thereat  shall  be  deemed  to  be  the  average 
daily  gross  receipts  of  such  theatre  during  the  period 
of  thirty  (30),  operating  days  immediately  prior  to 
such  date  of  availability  of  such  photoplav. 

"Twenty-First:  If  the  exhibitor  shall  claim  that  the 
exhibition  at  the  theatre  hereinafter  specified  of  any 
pbntoplav  licensed  hereunder  will  be  offensive  to  the 
public  in  the  place  where  such  theatre  is  located  be- 
ra"se  of  racial  or  religious  subject  matter,  and  if  the 
c-h;bitor  shall  give  written  notice  to  the  distributor 
of  such  claim  within  a  reasonable  time  prior  to  the 
d->*e  fixed  for  the  exhibition  thereof  hereunder  such 
claim  shall  be  immediately  submitted  to  the  Board  of 
Arbitration  herein  specified." 

(Continued  on  Following  Page*) 


A  pril    21,  192b 


1263 


Sapiro  Outlines  Views 
at  C.  of  C.  Dinner 

Declares  Right  of  Selection  of  Pictures  Belongs  With 

Exhibitors 


Steffes  Plans  Airing  of 
Arbitration  Question 

WA.  STEFFES,  president  of 
the  Northwest  Theatre  Own- 
ers Association,  is  urging 
that  every  theatre  owner  in  the  north- 
west be  present  at  the  convention  of 
the  association  to  be  held  in  Minneapo- 
lis on  May  1  and  2.  Mr.  Steffes  plans 
to  settle  the  question  of  compulsory 
arbitration  at  the  convention  but  feels 
that  a  settlement  made  by  a  minority 
cf  exhibitors  would  not  be  acceptable 
to  the  theatre  bodies  involved  in  the 
question  of  arbitration.  Mr.  Steffes 
thinks  that  he  has  devised  a  scheme 
whereby  it  will  be  possible  for  the 
Northwest  Theatre  Owners  Associa- 
tion to  put  a  stop  to  the  showing  of 
films  in  places  of  amusement  other 
than  theatres.  He  expects  to  submit 
this  idea  to  the  convention  and  con- 
siders that  another  reason  for  urging 
;is  large  an  attendance  as  possible  in 
order  to  secure  beneficial  suggestions. 


Paramount  Denies  Charges 
of  Commission 

{Continued  from  Preceding  Page) 

"If  such  Board  of  Arbitration  shall  specifically  de- 
termine that  the  exhibition  of  such  photoplay  at  such 
theatre  will  be  offensive  to  said  public  because  of 
racial  or  religious  subject  matter,  then  such  photoplay 
shall  be  excepted  from  this  contract,  and  not  other- 
wise. The  distributor  may  exhibit  or  license  the 
exhibition  of  any  photoplay  so  excepted  when  and 
where  desired  by  the  distributor  free  from  all  claims 
of  the  exhibitor. 

"If  the  distributor  shall  be  of  the  opinion  that  any 
photoplay  licensed  hereunder  will  be  offensive  because 
of  racial  or  religious  subiect  matter,  to  the  public  in 
the  place  where  the  exhibitor's  theatre  is  located,  the 
distributor  shall  have  the  right  to  except  and  exclude 
such  photoplay  from  this  contract,  upon  cond;t>on  that 
such  photoplay  shall  not  thereafter  be  licensed  for 
exhibition  in  such  place  unless  such  racial  or  rel'gious 
subject  matter  is  eliminated  therefrom  in  which  case 
such  photoplay  shall  again  be  deemed  licensed  here- 
under." 

Attention  is  also  called  to  the  following  provision  of 
said  contract: 

"*  *  •  yQ  «s;lort  subjects*  or  'news  reels'  shall 
be  included  in  any  group  of  feature  photoplays,  and 
the  licensing  of  'news  reels'  or  'short  subjects'  groups 
shall  not  be  made  a  condition  of  licensing  the  ex- 
hibition of  feature  photoplays  or  vice  versa.  *  *  *  " 

Following  the  adoption  of  said  form  of  Standard 
Exhibition  Contract,  Mr.  R.  F.  YVoodhull.  President 
of  the  Motion  Picture  Theatre  Owners  of  America, 
who  acted  as  chairman  of  the  delegates  representing 
the  Unaffiliated  Exhibitors  at  the  Motion  Picture  Trade 
Practice  Conference,  and  Mr.  R.  H.  Cochrane.  Vice- 
President  of  Universal  Pictures  Corporation,  who  was 
chairman  of  the  delegates  representing  the  Distribu- 
tors at  the  Trade  Conference,  issued  the  following 
joint  statement: 

"We  arc  more  than  pleased  with  the  really  fine  work 
of  the  Contract  Committee,  the  members  of  which  gave 
unstintingly  of  their  time  at  a  great  sacrifice  of  their 
personal  interests  to  do  a  constructive  piece  of  work 
for  the  motion  picture  industry  at  large. 

"It  is  the  belief  of  the  Committee  that  the  new 
Contract  and  Rules  are  a  great  improvement  over 
those  which  they  will  supersede,  beginning  May  1st. 
1928,- — and  that  the  new  provisions  and  those  which 
were  omitted  from  the  old  Contract  and  Rules,  will  do 
much  to  eliminate  many  points  of  trade  differences  be- 
tween exhibitors  and  distributors  of  motion  pictures." 

Respondent  Paramount  Famous  La  sky  Corporation 
has  adopted  and  is  using  said  form  of  Standard  Ex- 
hibition Contract  and  is  fully  complying  with  and  will 
continue  fully  to  comply  with  its  provisions. 

The  resolutions  of  the  Motion  Picture  Trade  Prac- 
tice Conference  creating  the  Contract  Committee  pro- 
vided that  after  the  adoption  of  the  modified  Stand- 
ard Exhibition  Contract  it  should  be  the  purpose  of 
the  Contract  Committee  to  have  periodical  consideration 
of  the  contract,  to  consider  whether  changes  therein 
were  warranted  by  experience. 

III.— Respondents  have  not  built,  bought,  leased  or 
otherwise  acquired  or  threatened  to  build,  buy.  lease 
or  otherwise  acquire  any  theatre  building  or  buildings 
or  theatre  or  theatres  for  the  purpose  and  with  the 
intent  or  with  the  effect  of  intimidating  or  coercing 
any  exhibitor  or  exhibitors  of  motion  picture  films  to 
lease  or  book  and  exhibit  motion  picture  films  pro- 
duced or  offered  for  lease  or  leased  by  said  respondent. 

Paramount  Famous  Lasky  Corporation,  by  Ralph  A. 
Kohn,  treasurer:  Adolph  Zukor;  Jesse  L.  Lasky,  by 
Elek   John    I.udvigh.  attorney-in-fact. 


AAEON  SAPIRO,  president  of  the  In- 
dependent Motion  Picture  Exhibitors 
Association  of  New  York  was  the 
principal  speaker  at  a  dinner  tendered  him 
by  the  Theatre  Owners  Chamber  of  Com- 
merce at  the  Ritz  Carlton  Hotel  in  New 
York  on  the  evening  of  April  16th,  at  which 
he  outlined  some  of  his  views  regarding  the 
motion  picture  industry. 

After  telling  of  the  serious  handicap  the 
radio  has  put  on  the  exhibition  phase  of 
pictures,  Sapiro  said  the  main  trouble  was 
that  the  industry  was  dominated  by  the  pro- 
ducers and  that  the  remedy  for  the  evil 
would  be  to  give  the  exhibitors  the  right  of 
selection  of  the  product  they  are  to  show  in 
their  houses. 

With  regard  to  radio  competition  and  cor- 
rection of  production  evils,  Sapiro  said : 

"This  competition  can  be  met  in  only  one 
way.  The  exhibitors  must  not  waste  their 
time  in  talking  and  complaining.  They  must 
get  together — exhibitors  of  all  kinds — and 
they  must  see  that  the  entertainment  that 
they  provide  for  the  public  justifies  itself 
by  interest  and  quality,  so  that  the  public 
feels  that  it  must  have  more  and  more.  This 
is  a  problem  for  all  of  the  exhibitors — and 
through  the  exhibitors  a  problem  for  the 
producers. 

"This  industry  is  made  of  three  primary 
parties,  the  producers,  the  consumers,  the 
exhibitors.  The  industry  is  dominated  by 
the  producers  today.  Yet  in  every  other 
form  of  business  in  the  United  States  the 
trend  shows  that  the  group  that  has  the  con- 
tact with  the  consumer  has  more  to  say 
than  any  other  branch  of  the  industry. 

"The  chain  grocery  stores  are  not  domi- 
nated by  the  manufacturers;  nor  are  the 
five-and-ten-cent  chain  stores  controlled  by 
any  producers.  They  have  the  contacts  with 
the  public.  They  know  what  the  public 
want.  They  are  the  outlets  through  which 
the  producers  must  reach  the  public  and 
convert  their  product  into  cash. 

"The  exhibitor  has  his  hand  on  the  pulse 
of  the  public  and  it  is  for  the  good  of  the 
public,  as  well  as  the  entire  industry,  that 
the  exhibitor  should  have  something  to  say 


about  the  type  and  quality  of  the  pictures 
that  he  is  asked  to  show  to  the  public. 

The  following  tribute  was  presented  to 
Mr.  Sapiro  at  the  dinner: 

"The  Theatre  Owners  Chamber  of  Com- 
merce of  New  York  bids  you  welcome  as 
leader  of  the  motion  picture  exhibitors, 
proud  and  honored  to  have  your  counsel; 
confident  that  your  just  and  able  leadership 
will  solve  all  problems  of  theatremen  in  a 
way  that  will  rebound  to  their  security  and 
also  to  the  mutual  welfare  of  all  the  motion 
picture  industry  and  the  American  public." 

It  seems  likely  that  this  exhibitor  coop- 
erative buying  movement  first  sponsored  by 
the  Sapiro  organization  in  New  York  will 
be  extended  nationally.  The  trend  is  that 
way.  Sapiro  delegated  Leo  Brecher  to  Pitts- 
burgh during  the  week  and  the  latter  ad- 
dressed the  Western  Pennsylvania  theatre 
owners  on  the  subject.  The  president  of  the 
New  organization  is  also  making  a  trip  to 
Buffalo  to  interest  exhibitors  there.  The 
New  England  territory  has  launched  a 
movement  for  organization  along  the  same 
lines. 

Ohio  Endorses  Cleveland's 
Fight  Against  Protection 

J.  J.  Harwood,  vice-president  of  the 
M.  P.  T.  0.  of  Ohio,  attended  a  board  meet- 
ing of  the  organization  in  Columbus  last 
week.  Among  the  resolutions  passed  was 
one  endorsing  the  Cleveland  M.  P.  T.  0.  's 
fight  for  reduced  first  run  protection.  The 
state  organization  also  endorsed  the  Cleve- 
land exhibitor  association's  attitude  against 
percentage  bookings. 

4  Re-Elected  to  Board  of 
Paramount  Directors 

At  the  annual  meeting  of  the  board  of 
directors  of  the  Paramount  Famous  Lasky 
Corporation,  held  April  17th,  the  following 
were  re-elected  for  a  term  of  four  year? : 
Adolph  Zukor,  Jesse  L.  Lasky,  Casmir  I. 
Stralen  and  William  II.  English. 


Brookhart  Hopes  for  Senate  Hearing 
This  Year;  Too  Late  for  House 

UPON  completion  of  the  coal  hearings,  which  are  now  occupving  the 
attention  of  the  Interstate  Commerce  Committee  of  the  Senate.  Sen- 
ator Smith  W.  Brookhart  will  make  an  effort  to  secure  action  on 
his  bill  to  eliminate  block  booking,  blind  booking  and  arbitrarv  allocation 
of  product.  The  coal  hearings  are  expected  to  continue  until  Mav  1st. 

It  is  said  Senator  Brookhart  will  offer  one  amendment  to  his  bill  to 
provide  for  a  new  elective  system  of  arbitration.  The  independent  exhibit- 
ors favor  a  system  of  one  arbitrator  selected  by  each  side,  the  two  agreeing 
upon  a  third  member. 

It  is  said  that  if  the  committee  decides  to  take  up  the  Brookhart  bill 
within  the  next  two  weeks  it  is  possible  action  may  be  secured  on  it  in  the 
Senate,  before  the  end  of  the  session,  but  there  is  no  possibilitv  of  it  goiiu 
before  the  House  of  Representatives  this  vear. 


1264 


Motion    Picture  News 


S.  Carolina  Exhibitor  Rally  to  Repeal 
10%  State  Tax 

SOUTH  CAROLINA  exhibitors  are  rallying  their  forces  in  a  de- 
termined effort  to  repeal  the  10  per  cent  admission  tax  now  imposed 
on  theatres  of  that  state.  Following  the  suggestion  of  A.  H.  Yoemans, 
owner  of  the  Rex  theatre,  Sumter,  who  recently  sent  out  a  letter  urging 
exhibitors  of  the  state  to  meet  and  plan  concerted  action,  a  number  of 
the  most  alert  and  progressive  theatre  owners  of  South  Carolina  agreed 
to  assemble  at  the  Jefferson  Hotel  in  Columbia  at  11:00  a.  m.,  Wednes- 
day, April  18,  for  a  full  discussion  of  the  matter  following  which  a  definite 
plan  of  action  was  to  be  adopted. 

Exhibitor  leaders  fought  desperately  against  the  measure  that  im- 
posed the  state  admission  tax,  but  the  bill  was  rushed  through  in  the  clos- 
ing hours  of  the  session  some  three  years  ago  and  enacted  into  law  before 
it  was  generally  known  that  the  measure  was  pending.  South  Carolina  the- 
atres had  no  real  relief  when  the  federal  admission  tax  was  removed,  be- 
cause the  10  per  cent  state  tax  was  promptly  levied. 


Warners  Set  Convention 

Annual  Event  in  New  York  Will  be  Joint  Conference 
With  Vitaphone  Officials 


SAM  E.  MORRIS,  general  manager  of 
distribution  for  Warner  Bros,  has 
called  the  annual  sales  conference  for 
April  27  to  29  inclusive.  It  will  be  held  at 
the  Pennsylvania  Hotel  in  New  York  City 
and  will  be  attended  not  only  by  the  sales 
staff  of  Warner  Bros.,  but  by  the  Vitaphone 
Corporation  executives  as  well. 

Division  managers,  branch  managers, 
sales  managers  and  special  representatives 
came  from  all  parts  of  the  country  to  hear 
the  official  announcement  of  the  1928-29 
program  and  to  discuss  sales,  publicity  and 
exploitation  methods  to  be  applied.  Impor- 
tant announcements  regarding  Vitaphone 
are  expected,  as  well  as  several  of  general 
production  significance,  including  the  ele- 
vation to  stardom  of  several  Warner  play- 
ers. 

All  of  those  who  are  to  attend  the  con- 
vention will  reach  New  York  Thursday  af- 
ternoon, April  29,  in  time  to  attend  the  pre- 
miere of  Warners  new  Vitaphone  talking 
picture,  Dolores  Costello  in  "Glorious 
Betsy,"  to  be  given  at  the  Warner  Theatre 
that  evening. 

The  official  opening  of  the  conclave  will 
take  place  Friday  morning,  April  27th,  at 
9 :30  in  the  main  convention  room  at  the 
Pennsylvania.  A  luncheon  will  be  a  feature 
of  the  first  day's  activities.  Executives  who 
will  address  the  sales  force  on  Friday  in- 
clude H.  M.  Warner,  president  of  Warner 
Bros.,  Sam  E.  Morris,  General  Manager  of 
Distribution,  C.  C.  Ezell,  Southern  and 
Western  Sales  Manager,  Max  Milder,  Cen- 
tral Sales  Manager,  Arthur  Abeles,  Eastern 
Sales  Manager,  Albert  Howson,  Scenario 
Editor,  and  George  Quigley,  vice-president 
of  the  Vitaphone  Corporation. 

The  second  morning  addresses  will  be 
made  by  the  three  Division  Managers,  J.  S. 
Hebrew,  Harry  Lustig  and  H.  E.  Elder. 
Other  speakers  will  be  A.  P.  Waxman,  Di- 
rector of  Advertising  and  Publicity,  Joseph 
Hummel,  Manager  of  the  Contract  Depart- 
ment, A.  C.  Brauninger,  Sales  Promotion 
head,  H.  M.  Doherty,  Auditor  of  Exchanges, 
C.  C.  Ryan,  Purchasing  Agent,  B.  F.  Lyons, 
Sales  Manager  of  the  Canadian  territory, 


Samuel  Carlisle,  Comptroller  and  Paul 
Swift,  Sales  Manager  of  Vitaphone. 

Entertainment  features  have  been 
planned  for  Friday  and  Saturday  evenings, 
giving  the  visitors  a  choice  of  attending 
several  of  the  outstanding  hits  on  Broad- 
way. 

On  Sunday  afternoon,  April  29th,  mem- 
bers of  the  convention  will  be  taken  in  spe- 
cial busses  to  the  Polo  Grounds  to  see  the 
baseball  game  between  the  Giants  and  Bos- 
ton. Following  this  a  dinner  will  be  held 
at  which  time  the  convention  will  be 
brought  to  a  formal  conclusion. 

New  England  Adopts  New 
Arbitration  Rules 

New  England  Film  Board  of  Trade  at 
Boston  has  adopted  a  new  rule  with  rela- 
tion to  arbitration.  There  will  be  six  in- 
stead of  seven  arbiters  and  the  chairman 
will  be  selected  from  among  the  six 
arbiters  at  each  sitting.  A  new  committee 
will  be  chosen  each  month,  and  will  select 
its  chairman. 

In  ease  of  a  tie  vote  on  any  case  under 
consideration,  a  seventh  arbiter  will  be 
chosen  outside  the  industry.  Of  the  orig- 
inal six  arbiters,  three  will  be  distributors 
and  three  exhibitors. 

"Bill"  Mack  Entering  Field 
of  Investment  Banking 

W.  A.  V.  Mack,  short  subject  sales  man- 
ager, Mid-West  division  sales  manager,  and 
more  recently  director  of  publicity  and  ex- 
ploitation for  Pathe,  is  entering  the  invest- 
ment banking  field  in  Syracuse,  N.  Y.,  as 
sales  director  of  the  Benjamin  Baker  Com- 
pany.  He  has  been  active  in  the  A.  M.  P.  A. 

Stanley  Acquires  Another 
Theatre  in  Philadelphia 

The  new  Commodore  Theatre  now  in 
course  of  construction  at  the  southeast  cor- 
ner of  43rd  and  Walnut  Streets,  Philadel- 
phia, has  been  acquired  from  F.  D.  and 


Abraham  Felt,  owners,  by  the  Stanley  Com- 
pany of  America.  The  building  will  accom- 
modate about  1,500.  It  is  expected  that  the 
house  will  be  ready  for  occupancy  in  Sep- 
tember. 

The  structure  with  a  frontage  of  190  feet 
on  Walnut  Street  and  75  feet  on  43rd 
Street  will  present  an  exterior  fashioned  in 
Moorish  style.  Contract  for  the  building, 
together  with  its  electrical,  heating  systems, 
has  been  awarded  the  Haverstick  Borthwick 
Company  in  Philadelphia. 

Pathe  Distributing  2  New 
Features  in  April 

"Skyscrapers"  and  "The  Avenging 
Shadow"  are  Pathe 's  feature  offerings  for 
the  current  month. 

The  first,  released  April  8th,  was  directed 
with  Howard  Higgins,  and  stars  William 
Boyd,  with  Alan  Hale,  Sue  Carrol  and  Al- 
berta Vaughn.  The  second,  released  April 
29th,  is  a  Fred  J.  McConnell  production  di- 
rected by  Ray  Taylor  with  a  cast  that  in- 
cludes Klondike,  the  dog,  Ray  Hallor,  Clark 
Comstock,  Howard  Davies,  Margaret  Morris 
and  LeRoy  Mason. 

Gotham  Producing  Series 
of  Novelties  on  Bridge 

A  series  of  52  one-reel  novelty  bridge 
subjects  was  begun  this  wee'k  by  Gotham 
Productions  at  the  Cosmopolitan  studios  in 
New  York  City.  In  each  of  the  subjects 
will  appear  Sydney  S.  Lenz,  international 
champion  bridge  and  author  of  several  vol- 
umes on  the  game.  It  is  planned  to  have 
each  of  the  releases  carry  an  entertainment 
note  for  the  non-players  as  well  as  a  novelty 
aspect  for  players  of  bridge. 

"Man  Who  Never  Missed" 
Next  for  Jannings 

"The  Feeder,"  a  magazine  story  by  Mil- 
dred Gram,  will  be  transposed  to  the  screen 
by  Paramount  as  a  feature  for  Emil  Jan- 
nings. Its  screen  title  will  be  "The  Man 
Who  Never  Missed."  The  story,  concern- 
ing life  in  four-a-day  vaudeville,  is  now  in 
the  hands  of  Scriptmen  Percy  Heath  and 
Sam  Mintz.   Lothar  Mendes  will  direct. 


Ontario  Adopts  British 
Classification  of  Films 

THE  newest  innovation  in  film 
circles  of  the  Ontario  Provincial 
Government  is  the  adoption  of 
regulations  similar  to  those  in  vogue 
in  Great  Britain  of  marking  motion 
picture  releases  either  "A"  for  adult 
consumption  or  "U"  for  universal  con- 
sumption, classifications  for  the  type 
of  audience  for  which  they  are  best 
fitted  in  the  estimation  of  the  Ontario 
Board  of  Moving  Picture  Censors. 

Children  are  not  prohibited  from 
witnessing  the  pictures  bearing  the 
"A"  designation  but  theatres  are  re- 
quired to  place  the  film  classification 
in  their  advertising  and  it  is  expected 
by  Premier  Ferguson  that  parents  will 
take  steps  to  see  that  their  children 
attend  only  those  shows  where  "U" 
features  are  being  presented.  This 
new  ordinance  adopted  in  Ontario  is  in 
direct  contrast  to  Quebec,  where  the 
law  prohibits  the  admission  of  children 
to  all  theatres. 


April    21 ,    19  28 


1264-A 


Minneapolis  Arbitration 
Harmony  Prevails 

Important  Court  Ruling  Against  Warners  Holds  Board 
Can  Ban  Company  Cases 


1st  National  to  Have 
One  Sales  Convention 

FIRST  NATIONAL  will  hold  one 
big  sales  convention  (his  spring 
instead  of  the  three  regional 
meetings  as  at  first  proposed.  The 
change  in  plans  has  just  been  an- 
nounced to  the  branch  managers  and 
salesmen  by  Ned  E.  Depinet,  general 
sales  manager.  All  branches  in  the 
United  States  and  Canada  will,  there- 
fore, assemble  in  Chicago,  where  the 
sessions  will  be  held  in  the  Drake  Ho- 
tel, from  April  29th  to  May  3rd. 

The  decision  to  have  one  gathering 
of  First  National's  sales  forces,  in- 
stead of  three  regional  conventions,  is 
meeting  with  the  approval  of  branch 
managers  and  their  salesmen,  who  feel 
that  it  is  inspiring  to  them  to  get  to- 
gether under  one  roof,  to  rub  elbows, 
to  exchange  experiences,  to  kindle  new 
ideas  and  to  feel  the  strength  and 
enthusiasm  that  comes  from  contact 
with  one  another. 


Dorothy  I.  Grandall  Weds 
John  J.  Payette 

Miss  Dorothy  Isabel  Crandall,  daughter 
of  Mr.  and  Mrs.  Harry  M.  Crandall,  was 
\ wedded  to  John  J.  Payette,  the  son  of  Mr. 
and  Mrs.  George  N.  Payette  and  supervisor 
of  Stanley  Crandall  theatres  in  several 
cities,  last*  Wednesday,  April  18th,  at  6.30 
P.  M.j  in  the  Sacred  Heart  Church  in  Wash- 
ington, D.  C.  Monsignor  Gaven  officiated. 

A  supper  for  the  bridal  party  after  the 
ceremony  was  followed  by  a  reception  at  the 
home  of  the  bride's  parents  in  AVashington. 
On  an  evening  before  the  marriage,  Mr. 
Payette  bade  farewell  to  liis  bachelor  days 
with  a  party  to  his  gentlemen  friends  at  the 
Crandall  home.  An  automobile  tour  of 
Canada  is  the  plan  of  the  couple. 

All  Quebec  Cities  Affected 
by  Law  Banning  Children 

Official  announcement  has  been  made  by 
Premier  L.  A.  Taschereau  of  the  Quebec 
Provincial  Government  thai  the  new  law 
prohibiting  the  admission  of  all  children 
from  theatres,  already  in  force,  applied  to 
all  cities  and  towns  of  the  Province  of  Que- 
bec and  not  to  the  theatres  situated  in  the 
City  of  Montreal  alone. 

Exhibitors  in  the  smaller  towns  have 
found  it  very  difficult  to  make  parents  real- 
ize that  the  law  prohibits  the  admission  of 
all  children  from  theatres  whether  accom- 
panied by  adults  or  not.  Theatres  in  Hull, 
Sherbrooke,  Three  Rivers,  St.  Hyacinthe 
and  other  places  have  been  hard  hit  by  the 
new  statute. 

Warners  and  National  of 
Berlin  in  Deal 

A  deal  was  completed  this  week  between 
Warner  Bros,  and  National  Films  A.  G.  of 
Berlin  which  will,  it  is  said,  increase  War- 
ner Bros.'  activity  abroad.  The  arrange- 
ment, of  a  reciprocal  nature  covering  pro- 
duction and  distribution,  was  negotiated  by 
Herman  Starr,  Warner  executive.  With  de- 
tails completed,  Mr.  Starr  has  left  Berlin 
for  Paris,  prior  to  his  return  to  New  York. 
The  Warner  interests  in  Berlin  will  be  en- 
trusted to  Gus  Schlesingcr,  Harold  Kodncr 
and  Morris  Levison,  Warner  representatives. 


WITH  the  refusal  of  the  Distriel 
Court  in  Minneapolis  to  grant  an 
injunction  to  Warner  Bros,  re- 
straining the  arbitration  board  from  de- 
barring Warners  from  arbitration  hearings, 
harmony  again  prevails  in  the  territory  on 
the  part  of  exhibitors  with  regard  to  arbi- 
tration matters. 

This  harmony  meeting  was  held  during 
the  week  and  marked  a  resumption  of  pro- 
ceedings broken  off  January  13,  at  which 
time  exhibitors  withdrew  from  arbitration 
when  Warners  refused  to  comply  with  a  de- 
cision of  the  board  and  sought  the  injunc- 
tion restraining  the  board  from  outlawing 
the  company  cases. 

The  Minneapolis  court  ruling  is  an  im- 
portant one,  for  in  its  decision  the  Court 
said  it  was  "manifestly  impossible"  to 
compel  specific  performance  of  a  contract 
of  this  kind,  in  view  of  the  fact  that  the 
board  was  a  voluntary  committee  and  not  a 
governmental  agency,  nor  an  official  board 
of  any  corporation. 

"The  suit  was  not  brought  for  the  speci- 
fic performance  of  the  arbitration  clause  in 
film  contracts  because  the  parties  to  the 
contracts  are  apparently  willing  to  arbi- 
trate, but  the  board,  which  is  not  a  party 
to  the  contracts,  refuses  to  act,"  the  Court 
held.'  "The  board  is  not  a  governmental 
agency,  nor  does  it  appear  to  be  an  official 
board  of  any  corporation.  It  appears  to  be 
a  mere  voluntary  committee,  selected  by 
three  corporations  and  governed  by  a  set 
of  rules  adopted  by  them. 

"It  is  manifestly  impossible  for  the  court 
to  compel  the  specific  performance  of  a  con- 
tract of  this  kind.  The  service  to  be  ren- 
dered is  of  such  a  distinctly  personal  na- 
ture that  its  performance  necessarily  in- 
volves the  active,  unconstrained  co-opera- 
tion of  the  defendants  themselves.  Their 
mere  presence  at  a  hearing  might  be  com- 
pelled, but  we  cannot  compel  them  to  hear 
and  remember  the  testimony,  or  to  use  their 
judgment  in  determining  the  issues.  The 
court  does  not  act  in  a  mediatory  capacity. 
It  does  not  make  orders  unless  it  is  able  to 
enforce  them. 

"Plaintiff  forgets  that  it,  and  the  parties 
with  whom  it  has  controversies,  are  always 


at  liberty  to  submit  their  disputes  to  other 
arbitrators.  There  is  nothing  official  or  ex- 
clusive about  this  board,  although  it  appar- 
ently has  considerable  prestige  in  the  mo- 
tion picture  world.  The  parties  have  not 
been  deprived  of  their  rights  to  arbitrate 
their  disputes.  They  have  merely  been  de- 
nied the  services  of  this  board. 

"It  is  urged  that  the  plaintiff  will  occupy 
an  unfavorable  position  in  the  market  if  it 
cannot  include  the  privilege  of  arbitration 
by  this  board  in  its  future  contracts  with 
theatre  owners.  But  the  right  to  command 
the  future  services  of  the  board  is  in  any 
event  entirely  beyond  the  purview  of  this 
suit.  If  the  board  is  under  any  legal  obli- 
gation to  serve  the  plaintiff,  such  obligation 
is  based  upon  a  series  of  implied  contracts. 
Each  of  such  contracts  is  necessarily  lim- 
ited to  a  specific  transaction.  After  the 
passage  of  the  resolution  complained  of 
(the  resolution  denying  further  arbitration 
on  Warner  Brothers'  suits),  no  further  con- 
tractual obligations  could  be  implied.  The 
board  cannot  be  compelled  to  assume  new 
obligations  indefinitely." 

The  Minneapolis  meeting  was  held  al- 
most immediately  following  the  announce- 
ment of  the  court  ruling  and  an  equity  and 
justice  proviso  was  made  at  once  as  a  part 
of  the  business  on  instigation  of  W.  A. 
Steffes,  Northwest  exhibitor  unit  president, 
who  asked  that  the  ai-bitration  agreement, 
entered  into  by  exhibitors  and  distributors 
a  year  ago  on  suggestion  of  C.  C.  Pettijohn, 
be  read  into  the  minutes. 


Director  of  Canadian  Film 
Bureau  Off  on  Trip 

Captain  Prank  C.  Badgley,  M.  C,  director 
of  the  Canadian  Government  Motion  Pic- 
ture Bm-eau,  has  left  for  England  and  the 
continent  on  governmental  business.  While 
there  he  will  make  a  survey  of  the  motion 
picture  industry,  and  particularly  condi- 
tions in  the  United  Kingdom  under  the  new 
Film  Quota  Act.  He  will  also  arrange  the 
wider  circulation  of  Canadian  Government 
films  in  Britain  and  Europe. 


Pathe    Plans    Sales    Convention  at 
Chicago  Starting  May  21 

PATHE  will  hold  its  >alcs  convent  ion  at  the  Drake  Hotel.  Chicago, 
starting  Monday.  May  21st.    At  that  time  both  the  program  of  fea- 
tures and  the  short  subjects  to  he  displayed  during  the  1028-29  sea- 
son will  he  discussed.    Definite  details  of  the  convention  have  not  yet  hecn 
outlined. 

Phil  Rcisman.  general  sales  manager,  will  preside  at  the  sessions  and 
a  large  delegation  of  home  office  officials  and  executives  will  also  attend. 
While  the  purpose  of  the  sales  convention  is  a  serious  one  to  familiarize 
the  sales  force  with  the  product,  the  social  side  will  not  he  forgotten.  Elah- 
orate  plans  are  being  formed  to  entertain  the  delegates  at  such  times  a* 
the  more  serious  ^ork  i-  suspended. 


1264-B 


Motion    Picture  News 


Three  "U"  Conventions 

Company  Plans  Annual  Spring  Sessions  at  Atlantic 
City,  St.  Louis  and  San  Francisco 


A SERIES  of  three  conventions  have 
been  planned  by  Universal  to  outline 
their  program  for  the  1928-29  sea- 
son and  to  discuss  sales  methods.  The  first 
of  these  gatherings  is  set  for  Atlantic  City 
for  the  eastern  representatives  April  27  to 
30,  inclusive,  the  second  at  St.  Louis  from 
May  2  to  5  and  the  third  in  San  Francisco 
from  May  9  to  12.  The  Canadian  exchanges 
will  be  divided  among  the  three  conventions. 

Eight  of  the  ten  Universal  big  features 
for  the  season  of  1928-29  already  completed 
will  be  screened  at  each  gathering  for  the 
assembled  exchange  managers  and  sales- 
men. Also  representative  short  subjects  will 
be  shown.  Universal 's  lineup  for  the  year 
includes  68  feature  productions  and  a  large 
number  of  short  subjects. 

Lou  B.  Metzger,  general  sales  manager  of 
the  company  and  his  aides,  will  attend  all 
conventions.  With  him  at  Atlantic  City 
will  be  Ted  Schlanger,  eastern  sales  direc- 
tor; M.  Van  Praag,  western  sales  director; 
Ben  Y.  Cammack,  short  subjects  sales  man- 
ager; Morris  Safier,  road  show  manager; 
Paul  Gulick,  publicity  director;  Nat  G. 
Rothstein,  exploitation  and  advertising 
manager;  Sidney  Singerman,  program  man- 
ager; Harry  Reichenbaeh,  special  represen- 
tative; Douglas  Leishman,  supervisor  of  ex- 
changes; Dave  Bader,  accessory  manager; 
Clair  Hague,  Canadian  manager;  Harry 
Asher  and  M.  E.  Morey,  of  the  American 
Feature  Film  exchanges,  New  England,  and 
several  other  home  office  executives  includ- 
ing R.  V.  Anderson,  sales  manager  for  the 
International  Newsreel.  Among  the  Uni- 
versal officials  expected  to  attend  the  At- 
lantic City  convention  are  R.  H.  Cochrane, 
vice-president ;  Beno  Rubel,  assistant  to 
Laemmle;  P.  D.  Cochrane,  secretary;  E. 
H.  Goldstein,  treasurer,  and  Julius  Stern, 
president  of  the  Stern  Film  Corporation. 


The  St.  Louis  convention  will  be  held  in 
the  Coranado  Hotel.  Van  Praag,  Schlanger, 
Cammack,  Safier,  Rothstein,  Anders  and 
Leishman  will  accompany  Metzger  to  St. 
Louis,  where  this  corps  of  sales  experts  will 
be  joined  by  Ralph  Williams,  southern  as- 
sistant division  manager. 

The  San  Francisco  Convention  will  be 
held  in  the  St.  Francis  Hotel.  G.  Rosen- 
wald,  assistant  western  division  manager 
will  be  one  of  Metzger 's  chief  aides  at  this 
sales  pow-wow. 

11  New  Shorts  on  May  List 
of  Educational 

Four  new  two-reel  comedies,  two  new 
Cameos,  two  Felix  cartoons,  a  Bruce  scenic, 
a  Hodge  Podge  and  a  Curiosities  are  the 
Educational  releases  for  the  month  of  May. 

Lupino  Lane  is  starred  in  "Fandango," 
a  comedy  with  an  Argentine  setting  which 
has  Anita  Garvin  and  Marjorie  Moore  in 
support.  "Big  Boy's"  new  vehicle  is 
"Navy  Beans,"  in  which  the  young  star 
gets  into  the  navy.  "You'll  Be  Sorry"  is 
the  new  Charley  Bowers  comedy,  produced 
by  means  of  the  Bowers'  process.  "At  It 
Again,"  a  Mermaid  comedy,  introduces 
Monty  Collins  in  his  first  two-reeler;  he  is 
teamed  with  Jack  Miller. 

The  two  one-reel  comedies  are  "Never 
Too  Late,"  featuring  Wallace  Lupino,  and 
"Three  Tough  Onions,"  featuring  Collins 
with  Estelle  Bradley  and  Robert  Graves. 
"Felix  the  Cat  in  Arabiantics"  and  "Felix 
the  Cat  in  In  and  Out-laws"  are  the  new 
Sullivan  cartoon  releases.  The  Lyman  H. 
Howe  Hodge  Podge  is  "The  Wandering 
Toy,"  the  new  Bruce  subject  is  "A  Pecu- 
liar Pair  of  Pups ' '— ' '  Nobody  Home ' '  and 
the  Curiosities  release  for  the  month  is 
"Landlord  Blues." 

First  National  Announces 
4  Features  for  May 

Two  comedies,  a  drama  and  a  melodrama 
constitute  the  feature  releases  coming  from 
the  First  National  exchange  during  the 
month  of  May. 

"Lady  Be  Good,"  directed  by  Richard 
Wallace  from  the  musical  comedy,  co-fea- 
tures Dorothy  Mackaill  and  Jack  Mulhall; 
it  will  be  generally  released  on  May  6th. 
"Vamping  Venus,"  a  farcical  comedy  of 
the  ancient  days  of  Greece  with  Charlie 
Murray,  is  the  second  May  release,  its  date 
being  May  13th.  On  May  20th,  "The  Yel- 
low Lily,"  presenting  Billie  Dove,"  will  be 
issued.  The  last  release  for  the  month, 
coming  on  the  27th,  will  be  "The  Hawk's 
Nest,"  featuring  Milton  Sills." 


9  Pictures  in  Production  at 
Paramount  Studio 

Approximately  2,000  workers  are  now 
employed  at  the  Paramount  studios  in  Hol- 
lywood, working  on  the  production  of  nine 
new  features.  An  additional  three  are  to  be 
placed  in  work  within  the  next  week  or  so. 

Now  being  filmed  are  "The  Patriot," 
practically    completed,    "Warming  Up," 


"The  Drag  Net,"  "Half  a  Bride,"  "The 
Magnificent  Flirt,"  "The  Fifty-Fifty 
Girl,"  "Fools  for  Luck,"  "The  Vanishing 
Pioneer"  and  "The  Big  Killing."  The 
three  to  be  started  shortly  will  be  "Ladies 
of  the  Mob,"  "The  Wheel  of  Life"  and 
"The  News  Reel  Girl." 

ABA  Releasing  2  Series 
of  Film  Attractions 

A  series  of  stunt  features  starring  Charles 
Alden  and  a  series  of  12  two-reelers  re- 
leased under  the  title  of  "Gems  of  Great 
Authors"  are  now  being  distributed  by  the 
ABA  Film  Corporation  of  which  Alexan- 
der P.  Axelrud  is  the  head. 

The  "Great  Authors"  series  includes  pic- 
turizations  of  Shakespeare's  "Taming  of 
the  Shrew"  and  "The  Merry  Wives  of 
Windsor,"  Goldsmith's  "She  Stoops  to 
Conquer,"  Sheridan's  "The  School  of  Scan- 
dal," Sir  Henry  Irving 's  "The  Bells"  and 
others. 

J.  J.  Gain  Re-Signs  With 
Paramount  Studio 

J.  J.  Gain,  executive  manager  of  the 
Paramount  studio  in  Hollywood,  will  remain 
at  the  coast  plant  having  signed  a  new  con- 
tract with  the  company.  He  was  formerly 
executive  manager  of  the  Paramount  studio 
at  Astoria,  L.  I.,  and  went  to  the  Coast 
when  it  was  decided  to  concentrate  produc- 
tion in  the  west. 

Renee  Adoree  Chosen  for 
Lead  in  Kyne  Film 

The  leading  feminine  role  in  "The  Tide 
of  Empire,"  a  story  by  Peter  B.  Kyne,  will 
be  played  by  Renee  Adoree,  Metro-Gold- 
wyn-Mayer  star.  Allan  Dwan  will  direct 
the  production  at  the  Culver  City  studios. 
James  Murray  will  portray  the  hero. 

"After  the  Storm"  April 
Release  from  Columbia 

"After  the  Storm,"  a  sea  story  starring 
Hobart  Bosworth  and  directed  by  George 
B.  Seitz,  is  scheduled  for  national  distribu- 
tion by  Columbia  Pictures  on  April  19th. 

Chaplin  Appears  as  Extra 
in  Davies-Haines  Film 

In  "Breaking  into  the  Movies,"  the 
Metro-Goldwyn-Mayer  film  co-starring  Ma- 
rion Davies  and  William  Haines,  a  "bit" 
will  be  played  by  Charlie  Chaplin.  


Goldwyn  Has  Prospects 
in  New  Players 

SAMUEL  GOLDWYN,  producer  for 
United  Artists,  brought  back 
from  Europe  with  him  the  names 
of  two  foreign  importations.  He  re- 
cently left  for  Europe  for  the  purpose 
of  signing  foreign  players  for  his  pro- 
ductions starring  Vilma  Banky  and 
Ronald  Colman. 

Lili  Damiti,  star  of  the  Felner  Com- 
pany in  Berlin,  has  under  considera- 
tion a  contract  from  the  producer 
which  she  has  two  more  weeks  either 
to  accept  or  reject.  The  producer's 
second  importation  is  Walter  Butler, 
an  Englishman,  whom  Colman  is 
sponsoring. 


M-G-M  Making  Several 
Plays  Into  Pictures 

FOR  the  season  1928-29,  which 
starts  August  1st,  several  stage 
plays  will  be  converted  into 
screen  features  by  Metro-Goldwyn- 
Mayer. 

Among  them  will  be  "Excess  Bag- 
gage," John  McGowan's  vaudeville  ro- 
mance which  James  Cruze  will  direct. 
McGowan  is  now  at  the  M-G-M  studios 
assisting  in  the  adaptation  of  his  work 
to  the  screen.  "Her  Cardboard  Lover," 
another  production  seen  on  the  stage, 
will  serve  as  a  vehicle  for  Marion 
Davies.  "Four  Walls,"  the  play  of 
prison  life,  will  act  as  a  starring  ef- 
fort for  John  Gilbert.  "The  Baby  Cy- 
clone," the  George  M.  Cohan  play,  will 
serve  to  co-star  Lew  Cody  and  Aileen 
Pringle.  "Engaged,"  by  William  J. 
Hulbert,  was  also  purchased  for  the 
films.  M-G-M  has  "The  College 
Widow,"  by  George  Ade,  and  "The  Cri- 
sis," by  Winston  Churchill,  under  con- 
sideration as  screen  features.  Two 
other  stories  which  will  soon  find  their 
way  to  the  screen  are  "Ballyhoo,"  by 
Beth  Brown,  and  "Buddies,"  which  will 
be  a  Davies  starring  film. 


April    21,    19  28 


1264-C 


Paramount  Conventions 

Three  Sessions  for  Washington,  Detroit  and  San  Iran- 
cisco  to  Discuss  Sales  Policies 


Test  Run  for  "Uncle 
Tom"  in  Fla.  Theatre 

C  i  T  T  NCLE  TOM'S  CABIN"  is 
I  soon  to  be  put  to  the  test 
in  St.  Augustine,  Florida. 
The  Universal  special  has  been  booked 
into  the  Jefferson  Theatre  there  for 
three  days,  commencing  April  26th 
which  is  Memorial  Day,  sacred  to  the 
Confederate  heroes,  and  in  many 
southern  cities  a  day  on  which  school 
children  march  with  the  surviving 
veterans  in  grey. 

However,  the  population  of  Florida 
is  made  up  largely  of  Eastern  and 
Northern  people  and  few  Confederate 
veterans  are  to  be  found  in  the  state. 
Consequently,  the  celebration  that 
marks  the  day  in  towns  of  sister  states 
is  lacking  in  St.  Augustine. 

Manager  Roy  Campbell  is  in  charge 
of  the  Jefferson,  owned  by  Universal. 


Button  Resigns  as  National 
Theatre  Supply  Head 

H.  A.  R.  Dutton,  for  some  time  president 
of  National  Theatre  Supply  Company,  has 
resigned  his  position  to  head  the  National 
Contract  Purchase  Corporation,  which  com- 
pany will  finance  time-payment  paper  from 
various  businesses,  although  not  the  thea- 
tre supply  business.  Dutton  was  head  of 
Exhibitors  Supply  Company  when  it  was 
developed  into  National  Theatre  Supply 
Company  two  years  ago. 


In  and  Out  of  Town 


BOBBY  VERNON,  star  of  Paramount- 
Christie  comedies,  who  has  been  vaca- 
tioning in  New  York  for  the  past  two  weeks, 
left  Tuesday  for  Havana,  where  he  will 
spend  three  days  and  then  catch  the  boat 
that  will  take  him  through  the  Panama  Canal 
for  a  sail  to  Los  Angeles. 

17*  H.  ALLEN,  general  manager,  and  Jack 
-J*  White,  director-in-chief  of  the  Educa- 
tional Studios,  are  in  New  York  City  for  their 
annual  conference  with  E.  \Y.  Ilammons,  the 
Educational  president. 


SAM  SAX,  president  of  Gotham  Productions, 
arrived  in  the  New  York  office  Wednesday, 
April  18th.  While  in  the  city  he  will  confer 
with  Budd  Rogers,  vice-president,  on  the  com- 
pany's product  for  1928-29. 

EDMUND  GOULDING,  M-G-M  director, 
arrived  in  New  York  also  recently.  He 
plans  to  remain  for  at  least  three  weeks, 
working  on  a  new  story. 


OTHER  M-G-M  players,  who  have  arrived 
in  New  York  for  trips  abroad,  are  Ernest 
Torrence  and  Eleanor  Boardman. 


FRED  THOMSOM,  Paramount  western 
star,  arrived  for  a  short  stay  in  Nezv  York 
on  the  Tzventicth  Century  last  zi-eek.  He  re- 
turns to  the  west  zvithin  a  week.  He  zvas  ac- 
companied by  J.  M.  Jerauld  of  the  Paramount 
publicity  forces. 

CHARLES  H.  CHRISTIE,  vice-president 
and  general  manager  of  the  Christie 
Film  Company,  and  Pat  Dowling,  publicity 
and  sales  director,  arrived  in  New  York 
Wednesday,  April  18th.  They  came  from 
Hollywood  to  take  in  the  annual  Paramount 
convention. 


PARAMOUNT  will  have  three  conven- 
tions this  year  for  the  discussion  of 
sales  and  production  policies.  They 
will  be  held  in  Washington,  D.  C,  Detroit 
and  San  Francisco.  The  first  meeting  will 
he  held  in  the  Carlton  Hotel,  at  Washington, 
from  April  30  to  May  3,  inclusive,  the  second 
at  the  Book-Cadillac  Hotel,  in  Detroit,  May  5 
to  8,  inclusive,  and  the  third  at  San  Fran- 
cisco, May  13  to  16,  inclusive. 

Production  and  distribution  executives 
who  will  attend  the  Washington  sessions 
are:  Adolph  Zukor,  Jesse  L.  Lasky,  S.  R. 
Kent,  Ralph  Kohn,  Walter  Wanger,  B.  P. 
Schulberg,  C.  J.  Schaefer,  J.  D.  Clark,  John 
Hammell,  M.  H.  Lewis,  Henry  Salsbury, 
Charles  E.  McCarthy,  Russell  Holnian,  John 
Butler,  F.  E.  Meyer,  L.  Bamberger,  C.  B.  J. 
Frawley  and  A.  0.  Dillenheck  of  the  Hanff 
Metzger  advertising  agency.  Publix  officials 
who  will  attend  are:  Sam  Katz,  Sam  Dem- 
bow,  E.  J.  Zukor  and  A.  M.  Botsford. 

The  Paramount  foreign  department  will 
he  represented  by  E.  E.  Shauer,  M.  A. 
Sliauer  J.  H.  Seidelman,  Dick  Blumenthal, 
George  Weltner,  Albert  Deane,  0.  R.  Geyer, 
from  the  home  office,  and  T.  D.  Cochrane,  A. 
About",  H.  Novak,  John  Day  and  A.  Pratch- 
ett,  from  the  foreign  field.  The  short  fea- 
ture department  representatives  will  be: 


IN  accordance  with  plans  completed  by 
the  Stanley  Company  to  produce  unit 
shows  for  circuiting  to  the  de  luxe  pre- 
sentation houses  in  that  chain,  the  new- 
stage  production  department  this  week  got 
under  full  headway,  with  Joseph  Plunkett, 
formerly  managing  director  of  the  Mark 
Strand  in  New  York,  assuming  charge  of 
the  department,  and  Edward  L.  Hyman,  for 
the  past  eight  years  managing  director  of 
the  Brooklyn  Strand,  taking  over  the  man- 
agement of  the  New  York  house.  Hyman 
will  continue  as  managing  director  of  the 
Brooklyn  theatre  and  as  well  will  produce 
one  unit  every  three  weeks  for  the  Stanley 
circuit.  Harry  Crull,  manager  of  the  new 
Stanley  theatre  in  Jersey  City,  will  be  an 
associate  producer  also,  and  will  stage  one 
unit  every  week. 

Hyman  has  moved  his  office  from  the 
Brooklyn  Strand  to  Broadway  and  i-;  now 
located  at  the  New  York  house  of  the 
Stanley  Company  at  47th  St.  and  Broad- 
way. Under  this  arrangement  it  is  planned 
to  eliminate  duplication  of  certain  work 
which  heretofore  has  been  done  by  each 
house  independently.  In  addition  to  his  du- 
ties as  managing  director  of  the  Brooklyn 
house,  Hyman  recently  has  been  producing 
units  for  the  Earle  theatre  in  Washington 
and  the  Stanley  in  Baltimore. 

The  production  department  of  the  Stan- 
ley Company,  which  has  been  placed  under 
the  charge  of  Joseph  Plunkett  i<  being 
geared  to  stage  unit  shows  for  a  circuit 
ultimately    destined    to    embrace  twenty 


Emanuel  Cohen,  Stanley  Waite  and  Miles 
F.  Gibbons. 

Outside  producers  releasing  through 
Paramount  who  will  be  present  are:  George 
W.  Weeks,  Charles  Christie  and  Pat  Dowl- 
ing, of  the  Christie  Film  Company,  Leslie 
Whalen,  Creed  Neeper,  Frank  Harris  and 
Leslie  Adler,  of  the  Lloyd  office. 

District  managers,  branch  managers  and 
salesmen  who  will  be  present  at  Washing- 
ton will  represent  the  following  exchanges: 
Boston,  New  Haven,  Maine,  New  York, 
Brooklyn,  New  Jersey,  Albany,  Buffalo, 
Philadelphia,  Washington,  Atlanta,  Mem- 
phis, Charlotte,  Jacksonville,  New  Orleans, 
Dallas  and  San  Antonio. 

Practically  the  same  executives  will  at- 
tend the  Detroit  sessions,  at  which  will 
also  be  present  representatives  of  the  fol- 
lowing exchanges :  Detroit,  Milwaukee, 
Columbus,  Cleveland,  Pittsburgh,  Cincin- 
nati, Indianapolis,  Toronto,  Montreal,  St. 
John,  Winnipeg,  Calgary  and  Vancouver. 

The  executive  groups  of  Paramount,  Pub- 
lix and  outside  producers  will  journey  to 
San  Francisco,  where  they  will  meet  man- 
agers and  salesmen  from  the  exchanges  at 
Kansas  City,  St.  Louis,  Oklahoma  City,  San 
Francisco,  Los  Angeles,  Seattle,  Portland, 
Salt  Lake  City,  Denver,  Minneapolis,  Sioux 
Falls,  Des  Moines  and  Omaha. 


weeks  playing  time.  The  presentations  are 
to  be  staged  on  an  elaborate  scale,  with  spe- 
cialty numbers  introduced  in  the  course  of 
miniature  musical  revues  having  choruses 
and  special  scenery.  Resident  jazz  bands 
whose  leaders  will  act  as  masters  of  cere- 
mony will  work  in  with  the  shows  at  the 
houses  on  the  circuit.  There  is  a  possibility 
that  the  Stanley  Company  may  produce 
units  for  booking  into  other  picture  thea- 
tres than  those  of  its  own  circuit. 

The  Stanley  theatre  in  Jersey  City  will 
be  the  first  house  to  play  the  unit  show-;, 
which  will  then  be  sent  to  the  Strand  in 
New  York,  the  Strand  in  Brooklyn,  and 
later  on  to  Philadelphia,  Pittsburgh,  Wash- 
ington and  Baltimore. 

The  production  activities  will  be  concen- 
trated in  New  York,  where  the  performers 
will  be  booked  and  the  acts  whipped  into 
shape  for  circulating  over  the  chain. 

Ames  Theatre  Co.  Plans 
New  Ames.  Ia.,  House 

Joe  Gerbaeht,  general  manager  of  the 
Ames  Theatres  Company,  in  Ames,  Iowa, 
an  affiliation  of  A.  H.  Blank,  telegraphs  that 
contracts  will  be  let  in  May  for  a  l.lUU-scat 
combination  stage  show  and  picture  theatre 
at  Ames.  It  will  contain  all  the  latest  im- 
proved ideas  in  seating  arrangements,  pro- 
jection, staging,  music  and  lighting  effects. 
There  will  be  a  ladies'  lounge  and  gentle- 
men's smoking  room.  Negotiations  are  now 
under  way  for  the  installation  of  Yitaphone. 


Take  New  Stanley  Posts 

Hyman  Managing  Both  New  York  and  Brooklyn  Strand; 
Plunkett  in  Charge  of  Production  Department 


1264-D 


.1/  o  t  i  o  n    Picture  News 


Metropolitan  in  Philly 
Leased  by  Stanley 

A FIVE-YEAR  lease  on  the  Metro- 
politan Opera  House  in  Philadel- 
phia, opened  in  1908  by  Oscar 
Hammerstein,  was  signed  last  week  by 
Irving  D.  Rossheim,  president  of  the 
Stanley  Company  of  America.  The 
house,  located  at  Broad  and  Poplar 
streets,  will  be  completely  renovated. 
$100,000  will  be  expended,  it  is  said, 
upon  improvements,  including  the  in- 
stallation of  an  organ  and  new  chairs 
and  other  furnishings.  Actual  occu- 
pancy of  the  theatre  is  expected  pos- 
sible on  September  1st.  Motion  pic- 
ture presentation  will  be  the  policy,  it 
is  declared.  The  present  seating  ca- 
pacity is  4,000. 

Lease  of  the  Metropolitan  followed 
negotiations  by  Wolf,  Block,  Schorr 
and  Solis-Cohen,  representing  the 
Stanley  Company,  and  Edward  Loeb 
and  William  McKim,  on  the  part  of 
Lulu  Temple. 


New   Brand   of  Releases 
From  "U"  Next  Season 

Universal  plans  a  new  brand  of  product 
for  next  season.  The  group  will  be  called 
Laemmle  specials  and  will  consist  of  seven 
productions:  "The  Foreign  Legion,"  "The 
Michigan  Kid,"  "Give  and  Take,"  "The 
Cohens  and  the  Kellys  in  Atlantic  City," 
"The  Girl  on  the  Barge,"  "Lonesome" 
and  "The  Last  Warning."  Reginald 
Denny's  four  productions  will  be  rated  with 
the  above  by  Universal.  The  Laemmle 
group  will  be  classed  ahead  of  the  Uni- 
versal Jewel  line-up. 

"The  Foreign  Legion,"  "The  Michigan 
Kid"  and  "Give  and  Take"  have  been 
completed,  (he  Cohens  and  Kellys  story  and 
"The  Girl  on  the  Barge"  are  both  being 
prepared,  "Lonesome"  is  reaching  the  com- 
pleted stage,  "The  Last  Warning"  and  the 
Denny  vehicles  are  yet  to  be  filmed. 

John  Barrymores  Next  to 
Be  Directed  by  Lubitsch 

When  John  Barrymore  assumes  his  role 
in  his  next  production  for  United  Artists,  a 
screen  version  of  the  Frederick  Lonsdale 
play,  "The  Last  of  Mrs.  Cheyney,"  he  will 
be  directed  by  Ernest  Lubitsch.  Camilla 
Horn  is  mentioned  as  the  probable  feminine 
lead.  The  adaptation  of  the  play  will  be 
done  by  Hans  Kraly. 


Barrymore  is  now  in  New  York.  John  W. 
Considine,  Jr.,  supervisor  of  the  star's  next 
vehicle,  will  join  him  on  April  21st.  Both 
he  and  Barrymore  will  then  return  to  Holly- 
wood for  conferences  with  Lubitsch. 

Territories  of  Southern 
F.  N.  Offices  Increased 

With  the  closing  of  the  Louisville,  Ky., 
branch  of  First  National  on  April  1st,  the 
territory  served  by  the  company's  Atlanta 
office  was  increased  this  week  to  include  the 
state  of  Tennessee  east  of  the  Tennessee 
River,  as  its  share  in  the  distribution  of  the 
territory  served  by  the  distinct  office. 

The  remainder  of  the  Louisville  territory 
has  been  divided  between  St.  Louis,  which 
will  handle  western  Kentucky,  and  the  Cin- 
cinnati branch,  which  will  cover  eastern 
Kentucky.  Memphis  will  continue  to  serve 
Tennessee  east  of  the  Tennessee  River. 

Comedy  and  Drama  in 
New  First  National  Films 

The  stories  of  the  new  productions  now 
under  way  at  the  Burbank  plant  offer  va- 
riety and  include  comedies  and  dramas,  re- 
ports First  National. 

"Heart  to  Heart"  is  described  as  com- 
edy mixed  with  drama,  "Roulette"  as 
drama,  "The  Divine  Lady"  as  a  love  story, 
"The  Hawk's  Nest"  as  underworld  drama, 
"Once  There  Was  a  Princess"  as  a  romance 
"The  Boss  of  Little  Arcady"  as  comedy, 
"The  Butter  and  Egg  Man"  as  comedy- 
drama,  "The  Whip"  as  melodrama,  Harry 
Langdon's  new  vehicle  as  comedy,  "The 
Code  of  the  Scarlet"  as  outdoor  drama,  and 
Johnny  Hines '  new  feature  as  comedy. 


Pathe  Finishes  Production 
on  "The  Cop" 

Donald  Crisp  completed  shooting  on  "The 
Cop"  April  3rd  at  the  De  Mille  studios  on 
the  Coast.  The  picture  is  being  cut  by 
Claude  Berkeley.  "Man-Made  Woman" 
has  also  been  finished,  edited  and  pre-viewed 
at  a  local  theatre  in  Hollywood.  In  this 
feature  the  star,  Leatrice  Joy,  weal's  many 
sartorial  creations  by  Adrian,  the  De  Mille 
costumer.  "Tenth  Avenue,"  produced  by 
William  De  Mille,  had  its  first  pre-view  on 
April  6th. 

St.  Glair  to  Direct  Van 
Dine  Murder  Story 

Paramount  will  film  "The  Canary  Murder 
Case,"  the  S.  S.  Van  Dine  story  which  ran 
serially  in  Scrib7ier's  Magazine.  Malcolm 
St.  Clair  will  preside  over  the  megaphone 
and  William  Powell  will  play  the  leading 
role — that  of  the  detective  who  solves  the 
case.  Albert  Shelby  Levine  has  been  as- 
signed the  adaptation  of  the  story  to  the 
screen. 


A  Correction 

An  article  in  the  April  14th  issue  of  Mo- 
tion Picture  News  headed  "Fox  Earnings 
$823,658  During  1927"  named  the  Fox  Film 
Corporation  as  the  concern  to  which  the 
financial  statement,  as  printed,  referred. 
This  was  an  error.  The  Fox  Theatres  Corp. 
was  the  company  which  should  have  been 
specified  in  the  article,  as  the  financial  state- 
ment referred  entirely  to  that  concern. 


Al  Boyd  Buys  Philly 
House;  to  Start  Chain 

AL  BOYD,  for  several  years  film 
buyer  for  the  Stanley  Company 
of  America,  has  purchased  a 
2,500-seat  theatre  now  going  up  at  19th 
and  Chestnut  Street  in  Philadelphia. 
He  plans  the  house  as  the  first  of  a 
circuit  of  de  luxe  theatres.  Operating 
as  the  house  will  in  opposition  to 
Stanley,  Philadelphia  looks  forward  to 
competitive  tactics. 

The  theatre  is  to  be  in  readiness 
Thanksgiving  Day.  First  run  pictures 
and  presentations  will  be  shown,  it  is 
said. 


7  New  Shorts  Comprise 
Pathe  April  28  Program 

"Matching  Wits,"  a  new  Grantland  Rice 
Sportlight,  "Barnyard  Artists,"  an  Aesop 
cartoon,  Pathe  Review  and  Topics  of  the 
Day  No.  18,  issues  Nos.  38  and  39  of  Pathe 
News,  and  the  sixth  chapter  of  the  Pathe 
series,  "The  Mark  of  the  Frog,"  comprise 
the  Pathe  short  subject  program  for  the 
week  of  April  29th. 

The  Review  presents:  "Nautical  Naugh- 
ties,"  and  "Down  on  the  Farm."  The  new 
episode  of  the  chapter  play  is  entitled 
"Cross  Fire." 

Lucy  Doraine,  Ufa  Player, 
Signed  by  Paramount 

Paramount  added  another  name  to  the 
list  of  foreign-born  players  playing  under 
its  banner  when  last  week  Lucy  Doraine, 
Hungarian    actress,    signed    a  contract. 

A.  Weiss  Re-elected  Head 
Agfa  Corporation 

At  the  annual  meeting  of  the  Agfa  Raw 
Film  Corporation  which  took  place  last 
week  Alfred  Weiss  was  unanimously  elected 
president.  The  Board  of  Directors  was  in- 
creased from  three  to  five.  The  newly 
elected  directors  are :  Alfred  Weiss,  H. 
Davis,  E.  Friedlander,  H.  Carson  and  0. 
Von  Schrenk. 

'Wings"  Premiere  in  Six 
Japanese  Cities 

Paramount 's  aviation  production, 
"Wings,"  was  simultaneously  presented  in 
six  of  the  principal  cities  in  France  on 
March  30th.  E.  E.  Shauer,  general  manager 
of  the  Paramount  foreign  department,  as- 
serts that  the  house  records  of  the  six  thea- 
tres were  broken  by  the  aviation  feature. 


Detroit  Company  Passes 
Into  New  Control 

AN  important  independent  film 
distribution  sale  was  consum- 
mated recently  in  St.  Louis 
when  Tom  McKean,  Walter  Light  and 
John  Walsh  took  over  the  Progress 
Pictures  Corporation  established  some 
seven  years  ago  by  Tom  Leonard. 
Final  details  were  completed  in  time 
for  the  new  owners,  motion  picture 
salesmen  operating  in  the  St.  Louis 
territory,  to  take  actual  charge  of  the 
exchange  on  April  1st. 


N.Y.  Upstate  Showmen 
Form  a  Co-operative 

EXHIBITORS  of  upper  New  York 
State  will  apply  for  incorpora- 
tion of  the  Association  for  In- 
dependent Motion  Picture  Exhibitors, 
a  buying  co-operative  similar  to  the 
Independent  Motion  Picture  Exhibitors 
Association  of  New  York,  which  Aaron 
Sapiro  heads.  Sidney  B.  Pfeiffer,  who 
heads  the  organization  upstate,  an- 
nounced the  formation  of  the  co-opera- 
tive while  in  New  York  where  he  con- 
ferred with  Sapiro.  Pfeiffer  declared 
his  organization  would  function  with 
the  New  York  association  and  that  it 
would  have  a  membership  of  350  and 
would  control  about  500  theatres.  "We 
expect  to  purchase  together  with  the 
Greater  New  York  group,"  said  he. 


April    2  1,    19  28 


MP 


Briefs 


Stan  Laurel's  and  Oliver  Hardy's  new 
Roach  comedy  lias  been  titled  "Their 
Purple  Moment . ' ' 


"In  a  Music  Shoppe"  is  the  title  of  the 
special  Movietone  short  subject  which 
James  A.  Fitzpatrick  directed  at  the 
Fox  Films  New  York  studio.  The  story, 
written  by  Fitzpatrick,  is  based  on  the  life 
of  Stephen  Foster,  whose  songs  are  being 
played  and  sung  before  the  Movietone 
camera.  The  cast  includes  Consuelo  Flow- 
erton,  Tom  Morgan,  Emily  Francis  and  the 
Manhatters  Male  Quartette.  Erno  Rapee, 
conductor  of  the  Roxy  orchestra,  is  direct- 
ing the  musical  accompaniments. 


Supporting  Charley  Chase  in  his  next 
Hal  Roach  comedy  for  M-G-M,  as  yet  title- 
less, will  be  Edna  Marion,  Ed  Kennedy,  Bull 
Montana,  Frank  Hagney,  S.  J.  Sanford, 
Dorothy  Wolbert  and  Sam  Lufkin.  Fred 
Guiol  is  directing. 


Arthur  Lake,  juvenile  star  featured  in 
Universal  Sweet  Sixteen  Drugstore  Cowboy 
comedies,  is  to  be  featured  in  a  feature 
production,  "Navy  Blue,"  from  an  original 
by  Earl  Snell.  Nat  Ross  has  been  chosen  to 
do  the  directing:. 


Marjorie  Moore,  a  new  leading  player  at 
the  Educational  studio,  takes  the  principal 
feminine  character  in  "Between  Jobs,"  a 
new  Mermaid  comedy. 


George  Marion  will  do  the  titles  for 
"Easy  Come,  Easy  Go,"  a  new  Paramount 
picture. 


Tiffany-Stahl  has  engaged  L.  G.  Rigby  for 
six  stories,  adaptations  and  continuities. 
He  is  now  working  on  the  first  of  the  six, 
"A  Grain  of  Dust,"  a  story  by  David  Gra- 
ham Phillips  which  George  Archainbaud 
will  direct. 


title  of  Edward  Laemmle's  forthcoming 
production  for  Universal.  The  cast  of  the 
picture  will  be  composed  of  Xorinan  Kerry, 
Pauline  Starke,  Marion  Nixon,  Kenneth 
Harlan,  Crauford  Kent,  Jack  Raymond  and 
Bvron  Douglas. 


George  Bancroft,  Paramount  star,  has 
purchased  a  new  home  from  Joseph  M. 
Schenck.  The  house,  of  12  rooms,  faces  on 
the  Pacific  Ocean  front  at  Santa  Monica. 
The  actor  intends  to  move  into  the  house  at 
once. 


Ralph  Forbes  will  be  the  male  lead  in 
"The  Whip,"  Drury  Lane  melodrama, 
which  First  National  is  producing.  Albert 
Gran  and  Arthur  Clayton  are  others  acting 
in  the  production. 


Two  of  Paramount 's  screen  writers  have 
just  signed  new  contracts  to  continue  at  the 
studio.  They  are:  Donald  Davis  and 
Ornitz.  Josef  Von  Sternberg,  director,  has 
also  signed  a  new  pact. 


Gladvs  McConnell  has  been  added  to  the 
cast  of  "The  Perfect  Crime,"  an  F  B  0 
production  now  in  work  under  the  direction 
of  Bert  Glennon.  Clive  Brook  and  Irene 
Rich  are  starred  in  the  film  which  also  in- 
cludes Edmund  Breese,  Carroll  Nye,  Ethel 
Wales,  Dick  Bellfield,  Phil  Gastrock  and 
James  Farley. 


Wallace  MacDonald,  screen  leading  man, 
will  turn  director.  He  has  been  signed  to 
a  contract  to  direct  a  feature  length  drama 
for  First  Division. 


Harry  Langdon's  untitled  comedy  has 
been  shooting  for  more  than  three  weeks. 
It  has  been  learned  that  Bud  Jamieson  is 
again  acting  with  the  comedian.  Earl  Rod- 
ney and  Clarence  Henneckc  are  supplying 


"The  Big  Killing"  has  been  selected  as 
the  final  title  for  a  new  Beery- 1 Iat t on  com- 
edy previously  known  as  "Ready!  Aim! 
Fire!" 


Wesley  Rugglcs,  Universal  director,  has 
signed  up  with  Universal  on  a  long-term 
contract.  He  has  been  with  "U"  for  two 
years  and  the  new  contract  is  said  to  last  as 
long.  He  is  expected  to  make  three  La 
Plante  pictures  during  the  coming  months. 


"The  Perfumed  Trap,"  based  on  a  story 
by  Richard  Washburn  Child,  will  be  made 
as  a  special  by  Paramount  with  ('live  Brook 
atid  Mary  Brian  the  leads.  Victor  Schert- 
zinger  will  direct.  The  continuity  is  now 
being  prepared  by  Howard  Kstabrook.  The 
screen  adaptation  is  by  A.  S.  Levine. 


Universal  is  in  possession  of  the  screen- 
ing rights  to  "Cupid  at  Vassar, "  the  stage 
play  by  Owen  Davis.  It  will  be  used  as  a 
vehicle  for  Laura  La  Plante. 


Esther  Ralston  will  play  a  girl  evangelist 
in  "The  Sawdust  Paradise,"  an  original 
story  by  George  M anker  Watters  which 
Paramount  will  use  as  the  basis  for  the  film. 
Watters  and  Louise  Long  are  collaborating 
on  the  continuity  at  present.  Luther  Reed 
will  do  the  directing. 


Constance  Talmadge's  first  United 
Artists  picture  will  be  "East  of  the  Setting 
Sun,"  from  the  George  Barr  McCutcheon 
story.    Sidney  Franklin  will  direct. 


Joseph  T.  Rickard,  or  as  he  is  better 
known  to  exhibitors  and  fans,  Kalla  Pasha, 
will  have  a  featured  role  in  "Breaking  Into 
the  Movies,"  in  which  Marion  Davies  and 
William  Haines  co-star  for  M-G-M. 


Sam  Wood,  director,  has  been  signed  to  a 
new  contract  by  M-G-M. 


Olga  Baklonova,  Russian  actress,  and 
William  Powell  will  perform  in  "The  Per- 
fumed Trap,"  which  Paramount  is  going  to 
film. 


Antonio  Moreno  will  play  the  featured 
role  in  "The  Midnight  Taxi,"  a  Warner 
Bros,  picture  which  will  be  started  shortly. 
John  Adolfi  will  direct.  The  story,  by 
George  Rogers,  has  been  adapted  bv  Harvey 
Gates. 


William  Boyd  will  act  opposite  Lupe 
Vale/,  in  a  forthcoming  picture  from  United 
Artists.  The  story  will  be  adapted  from 
"La  Piava"  by  Hans  Kraly  and  will  be  di- 
rected by  Sam  Taylor.  Production  will  be 
started  inside  of  three  weeks. 


Ethlyn  Clair  will  be  Tom  Tyler's  femi- 
nine lead  in  the  new  FBO  western,  "The 
Battling  Buckaroo,"  filming  on  which 
started  this  week  under  the  direction  of 
Robert  De  Lacy.  The  support  has  Frankie 
Darro,  Harry  Woods  and  Barney  Furey. 
The  story  is  an  original  by  Oliver  Darke, 
who  also  did  the  adaptation. 

"Man,  Woman  and  Wife"  will  be  the 


Carmel  Myers  has  been  signed  by  Tiffany- 
Stahl  to  play  the  feminine  lead  opposite 
Ricardo  Cortez  in  "Prowlers  of  the  Sea." 


Helen  Lynch,  Robert  T.  Haines  and  Lor- 
raine Rivero  have  been  added  to  the  cast 
of  Paramount 's  "Ladies  of  the  Mob." 


James  Hogan  will  direct  "Free  Lips"  for 
First  Division.  Fred  Windemerc,  who  was 
to  have  directed,  will  write  an  original 
story  instead.  Frank  Hagney  will  be  one 
of  the  leads  in  "Free  Lips." 


Charlie  Chaplin  has  added  Henry  Clive, 
artist,  to  his  technical  staff.  He  once  played 
leading  film  roles,  and  has  been  technical 
director  for  Syd  Chaplin. 


Richard  "Skeets"  Gallagher,  star  of  the 
stage  recently  turned  to  motion  pictures, 
will  have  the  role  of  a  newspaper  reporter 
in  "The  Racket,"  new  Caddo  production 
for  Paramount.  Lee  Moran  and  John  Har- 
row will  also  appear  as  reporter.-. 

Barbara  Kent,  now  completing  the  lead- 
ing feminine  role  in  "Lonesome,"  has  been 
re-signed  by  Universal. 


Monta  Bell  has  begun  working  on  "The 
Bellamy  Trial"  for  M-G-M  George  Barrayd 
will  be  a  leading  player  in  the  picture  and 
Anita  Page  and  Eddie  Nugent,  both  M-G- 
M  "finds,"  will  have  reporter  roles.  Mar- 
garet Livingston,  Kenneth  Thomson,  Mar- 
garet Seddon,  Jack  Raymond,  Polly  Ann 
Young,  Cosmo  K.  Bellow  and  Kalla  Pasha 
will  have  assisting  parts. 


Gustav  von  Seyffertitz  will  be  the  banker 
in  "The  Woman  Disputed,"  Norma  Tal- 
madge's second  for  United  Artists.  Henry 
King  is  now  directing  the  picture. 

Carmel  Myers  will  star  in  two  pictures 
for  Gotham.  The  stories  are  "The  Mod- 
ern Sappho,"  by  Seville  Dorian  and  "The 
Girl  from  the  Argentine." 


D.  W.  Griffith  has  begun  camera  work 
on  his  newest  United  Artists  picture,  "The 
Battle  of  the  Sexes."  The  first  >cene  was 
filmed  in  the  tonsorial  parlors  of  the  Am- 
bassador Hotel  in  Los  Angeles, 


Marceline  Day  has  just  been  cast  for  the 
role  of  the  girl  in  "Brotherly  Love,"  new 
M-G-M  comedy. 


1266 


Motion    Picture    N  c  zv  s 


Wide  Range  of  Ideas  Used  in 
Theatre  Drives  for  "Speedy" 


TF  anyone  thereabouts  was  ignorant  of  the 
fact  last  week  that  Harold  Lloyd  in 
| 'Speedy"  was  playing  at  Shea's  Buffalo, 
it  was  no  fault  of  Charles  B.  Taylor,  pub- 
licity man  for  the  theatre.  In  exploiting  the 
picture  to  a  fare-you-well,  he  laid  down  a 
barrage  of  publicity  that  was  inescapable 
by  anyone  with  unimpaired  eyesight  or 
hcai  ing.  Window  displays  of  special  cards 
bally  booing  "Speedy  Boy,"  the  theme  of 
the  picture,  were  featured  in  window  dis- 
plays of  every  Victor  dealer  in  Buffalo, 
and  the  music  shops  also  chipped  in  with 
their  bit  on  this  song.  "Speedy  Boy"  also 
was  broadcast  over  the  radio  by  Ted  King 
and  the  Buffalo  theatre  stage  band  through 
WMAK,  and  also  by  Tom  Grierson,  the 
Buffalo  organist,  with  brief  talks  inter- 
spersed, explai  ning  that  the  song  was  the 
theme  of  "Speedy."  Optical  stores  were 
tied  up  with,  their  window  displays  featur- 
ing the  type  of  glasses  Lloyd  wears. 
"Speedy  Service"  window  stickers,  num- 
bering several  hundred,  were  placed  in  con- 
spicuous spots  in  candy  and  soda  shops. 
"Speedy"  tire  covers  were  put  on  the 
busses  of  the  largest  sight-seeing  company 
in  Buffalo. 

Placards  playing  up  the  "Speedy"  ser- 
vice angle  were  hung  in  Postal  Telegraph 
offices  in  the  downtown  section.  Many  tire 
stores  put  in  special  window  displays  harp- 
ing on  the  speed  of  their  tires  and  the  speed 
in  the  picture.  Underwood  typewriter  agen- 
cies displayed  cards  telling  of  the  speed  of 
the  machines  and  the  speed  of  "Speedy." 


Numerous  other  tie-ups  were  effected  by 
Taylor. 

Using  the  radio  to  broadcast  the  laughter 
that  flooded  the  Colonial  theatre,  Harris- 
burg,  Pa.,  during  the  showing  there  of  the 
Harold  Lloyd  picture,  "Speedy,"  was  a 
most  effective  plan  of  exploitation  that  was 
introduced  by  Manager  Lee  Levy. 

Levy  placed  several  microphones  in  the 
auditorium  and  connected  them  with  a  loud- 
speaker stationed  in  the  front  lobby,  im- 
mediately above  the  ticket  booth.  By  this 
means  every  sound  within  the  theatre  was 
transferred  simultaneously  to  the  street. 
The  street  crowds  thus  caught  the  spirit  of 
fun  that  was  rampant  inside. 

A  coast-wide  tieup  on  "Speedy"  has  been 
arranged  for  all  West  Coast  Theatres  with 
the  General  Petroleum  Corporation.  More 
than  twenty-two  hundred  24-sheets  will  be 
posted  by  the  petroleum  corporation. 

Windows  will  be  utilized  to  plug 
"Speedy"  which  also  is  the  name  of  the 
corporations '  new  gasoline  product. 
Twenty-five  thousand  "A"  boards  will  be 
used  at  gasoline  stations  and  the  house 
organ  of  the  company,  with  a  million  cir- 
culation, will  feature  the  tieup. 

Newspaper  advertising  will  be  taken 
dovetailing  with  play  dates  of  the  picture. 
A  special  horse-car  ballyhoo  has  started  a 
tour  of  the  coast,  leaving  Los  Angeles  for 
Seattle,  and  stopping  in  scores  of  cities  and 
towns. 

It  is  one  of  the  most  wide  arrangements 
of  its  kind  ever  made. 


Capitalizes  on  Auto  Ads  With 
Group  Drive  for  "Straight  9" 


rpHE  bookings  for  the  Capitol  Theatre, 
*■  Oklahoma  City  looked  unusually  strong 
to  Manager  Marsline  K.  Moore  so  he  set 
out  to  sell  his  pictures  for  the  month  in  a 
group.  Automobile  companies  were  all  try- 
ing to  outdo  each  other  in  advertising  their 
"Straight  Eights"  so  Moore  went  them  one 
better  and  called  his  month  of  big  pictures 
the  "Straight  Nine."  When  his  teaser  ad- 
vertising broke,  it  created  no  little  interest 
for  the  public  was  eager  to  learn  about  the 
"Straight  Nine." 

Moore  began  his  campaign  in  the  news- 
papers with  a  small  slug  which  he  had  spe- 
cially drawn.  The  slug  was  in  the  form  of 
a  "  9  "  with  a  banner  ribbon  across  the 
middle  upon  which  was  lettered  the  word 
"Straight."  This  trade  mark  was  carried 
out  in  all  his  advertising.  It  was  used  on 
his  posters,  in  the  follow-up  newspaper  ads, 
and  on  3,000  teaser  stickers,  which  adorned 
automobile  windshields  and  plate  glass  win- 
dows. 

The  theatre  front  was  elaboratelv  deco- 


rated for  the  month.  A  huge  beaver  board 
"9"  was  fitted  with  electric  lights  and 
faced  two  ways.  This  large  electric  sign 
was  a  replica  of  the  trade  mark,  Moore  had 
been  using  in  the  newspapers,  and  on  his 
billboards. 

On  the  opening  day  of  the  "month  of 
months,"  Moore  promoted  the  NeHi  bottl- 
ing company  to  build  a  booth  in  the  lobby 
of  his  theatre  and  serve  free  drinks  to  his 
patrons.  The  NeHi  company  gave  away 
many  bottles  of  their  beverage  and  adver- 
tised this  feature  in  the  newspapers. 

When  the  manager  made  his  plans  clear 
to  the  newspaper  that  he  intended  stepping 
out  on  nine  pictures  in  a  row  and  advertise 
them  in  a  group,  the  newspaper  was  recep- 
tive to  the  idea  and  showed  their  apprecia- 
tion with  a  five  column  layout  of  the  stars 
who  would  appear  in  the  pictures.  In  addi- 
tion to  the  layout,  the  newspaper  carried  a 
generous  amount  of  extra  stories  relating 
the  merits  of  the  attractions  scheduled. 


Showmanship 


•Brief* 


MANAGER  GEORGE  E.  WATSON 
used  a  device  in  the  lobby  that  gave 
the  effect  of  shadow  bathing  to  advertise 
"Ladies  Night  in  a  Turkish  Bath"  at  the 
Garden  Theatre,  Davenport,  la.  This  shadow 
effect  was  thrown  on  a  white  sheet  that  hung 
between  two  of  the  outer  lobby  doors.  The 
shadow  was  that  of  a  girl  going  through  the 
motions  of  disrobing  and  taking  a  bath.  This 
stunt  was  used  during  the  busy  hours  of  the 
day  and  at  other  times  a  beaverboard  cut- 
out was  used  back  of  the  screen  which  pro- 
duced almost  the  same  effect  without  the 
motion. 


AS  a  stunt  for  the  presentation  of  "Tillie's 
Punctured  Romance"  at  the  Metropolitan 
Theatre,  Winnipeg,  Manitoba,  during  the  week 
of  March  26,  Manager  Walter  F.  Davis  called 
for  written  impressions  of  the  first  picture  with 
this  title,  starring  Chaplin  and  Marie  Dressier, 
which  was  shown  in  1914.  Three  prizes,  start- 
ing off  with  a  first  prize  of  12  tickets,  were 
offered  for  the  best  replies.  Contestants  were 
expected  to  state  when  and  where  they  saw 
the  first  "Tillie's  Punctured  Romance"  and  to 
describe  briefly  how  present  film  subjects  com- 
pared with  those  of  1914.  The  contest  closed 
the  last  night  of  the  week. 


MANAGER  P.  D.  GRIFFITH  had  a 
shadow  box  in  his  lobby  that  only  showed 
half  of  a  leg  to  advertise  "Silk  Legs"  at  the 
York  Theatre.  Chattanooga.  Tenn.  The  shadow 
box  was  a  three-sheet  frame.  In  the  space 
for  the  large  photo,  two  leg  forms  with  stock- 
inets on  them  occupied  this  space  with  the  back 
of  the  frame  draped.  A  card  covered  the  upper 
half  of  the  space.  Copy  on  this  card  read,  "You 
Can  See  Only  Half  of  it  Here — Come  Inside 
to  See  Madge  Bellamy  in  Silk  Legs." 


MIANAGER  FRED  O.  SLENKER— ten 
days  in  advance  of  play  date  made  an 
announcement  through  the  local  papers 
about  a  model  airplane  contest  for  which 
prizes  would  be  awarded.  Other  details  of 
the  contest  followed  as  did  mention  of  "The 
Legion  of  the  Condemned"  an  airplane  pic- 
ture playing  at  the  Columbia  Theatre, 
Davenport,  la.  The  models  entered  in  the 
contest  were  used  to  give  atmosphere  to  the 
lobby  display. 


THE  "birth"  list  furnished  Bert  Levy,  man- 
ager of  the  Columbia  Theatre,  Portland, 
Oregon,  was  a  lively  exploitation  idea  on 
"That's  My  Daddy."  Each  morning  Mr.  Levy 
sent  the  new  fathers  a  pass  to  the  show.  The 
word  of  mouth  publicity  on  this  stunt  made  it 
well  worth  while. 


West  Coast  Department  to 
Furnish  Bands  in  L.  A. 

A  new  department  has  been  created  under 
the  supervision  of  M.  D.  "Doc"  Howe  of 
the  vaudeville  division  of  West  Coast  The- 
atres, through  which  bands  and  orchestras 
will  be  furnished  the  public.  Uniformed  or- 
chestras, equipped  with  special  arrange- 
ments, are  available.  The  new  department 
has  its  separate  rehearsal  hall.  Offices  are 
at  Washington  and  Vermont,  Los  Angeles. 


Fans  Supply  Ideas  for  Campaign 
on  "The  Patent  Leather  Kid" 


Selects  Fashion  Show  Models  from 
Entrants  in  Beauty  Contest 

M\\\UK  KRNKST  MORRISON,  together  vsiih  1 1..    Atlanta  Con 
Btitulion  and  the  Ceorge   Muse  Clothing  Co..  gained  much  puh- 
licily  for  their  fashion  show  hy  running  a  newspaper  eon!e»l  foi 
models.    This  fashion  show  was  an  added  attraction  to  tin    picture  "Tin- 
Garden  of  Kden"  at  the  Howard   Theatre,   \tlanta.  (ia. 

Aside  from  receiving  advance  publicity  for  the  -how  it  brought  out 
250  applicants  from  whom  twenty  were  selected.  The  contest  was  started 
two  and  a  half  weeks  in  advance  of  play  dates  and  the  newspaper  carried 

cuts  and  stories  in  advance. 

A  cut  showing  the  applicants  appeared  in  the  paper  four  davs  in  ad- 
vance and  this  was  followed  on  the  next  day  hy  a  2-Column  cut  of  the 
twent}  winners. 


April    21 ,    19  28 

Auto  Agency   and  Paper 
Join  "Red  Hair"  Stunt 

Tin'  local  Chevrolet  agency  arid  the  news- 
paper joined  Manager  H.  K.  Whitaker  in 
staging;  a  highly  successful  "Red  Hair" 
party  to  exploit  the  showing  of  the  picture 
of  that  title  at  the  Hex  theatre  in  Spartan- 
burg, S.  C. 

The  party  was  announced  in  an  article 
published  by  the  newspaper,  and  was  for  all 
girls  having  red  hair  of  l.~>  years  and  over, 
'flic  girls  were  the  guests  of  the  theatre  al 
a  matinee  showing  of  the  Clara  Bow  picture. 
C! iris  wishing  to  attend  the  party  were  ad- 
vised  to  meet  at  the  Chamber  of  Commerce 
between  2:45  and  .'5:.'50  on  the  opening  day 
of  the  ''Red  Hair''  engagement  at  the  hex. 

The  Chevrolet  agency  asked  for  the  privi- 
lege of  conveying  the  titian-haired  beauties 
to  the  theatre  in  their  new  models  in  which 
nine  cars  were  used  to  transport  the  30  red- 
haired  guests.  Banners  were  carried  and  it 
seemed  the  longest  way  to  the  theatre  was 
the  sweetest  way  because  the  cars  traversed 
the  main  street  twice  and  visited  all  parts 
of  the  city 

"Chicago"  Extra  Sniped  On 
Copies  of  Newspaper 

The  Strand  theatre  in  Ft.  Wayne,  Ind., 
made  use  of  a  novel  exploitation  idea  to 
advertise  the  showing  there  of  "Chicago," 
when  "extras"  carrying  a  front  page  head- 
lined with  stories  about  IJoxie  Hart,  the 
"Jazz  Slayer"  were  distributed.  Manager 
Kalberer  of  the  Strand  purchased  1,000 
copies  of  the  "bulldog"  edition  of  the  local 
paper  and  pasted  over  the  front  page  the 
special  "Chicago"  extra  issued  as  one  of 
the  advertising  aids  on  the  picture.  The 
papers  thus  sniped  were  distributed  free  in 
front  of  the  theatres  of  the  Quimby  Circuit, 
which  operates  the  Strand. 

Newman's  Trade  Improves 
With  Policy  Change 

For  several  months,  ever  since  the  open- 
ing of  the  new  Loew's  Midland  theatre,  the 
fate  of  the  Newman  theatre,  first  run  down- 
town house  of  Kansas  City  and  ranking 
second  to  the  Midland,  has  been  much  dis- 
cussed. Business  at  the  Newman  "dropped 
out  of  the  bottom"  after  the  opening  of 
the  Midland.  This  week,  however,  a  new 
plan  is  being  tried  out.  A  new  policy,  two 
ftrsl  run  changes  in  programs  a  week,  in- 
stead of  weekly,  as  heretofore,  may  prove 
a  success,  the  management  believes.  Thus 
far  attendance  has  shown  a  slight  increase. 


A  N  interesting  elaboration  of  the  poster 
and  newspaper  ad  contest  was  brought 
into  play  as  a  publicity  medium  for  the 
showing  of  "The  Patent  Leather  Kid"  at 
the  North  Shore  theatre,  Gloucester,  Mass., 
when  Manager  .1.  I'.  Kincade  offered  prizes 
of  theatre  tickets  for  the  best  suggestion 
as  to  how  to  advertise  the  Richard  Barthel- 
mess  vehicle. 

The  offer  was  made  in  a  paid  ad  in  the 
columns  of  the  Gloucester  Times.  The  ad 
was  headlined  "Win  a  Prize.  Help  us  ad- 
vertise!" This  display  was  two  columns 
wide  by  eight  inches  deep. 

A  quick  response  registered  from  the  ad 
and  the  day  following  publication  of  the 
offer,  Kincade  received  a  number  of  sug- 
gestions, some  .quite  obvious  and  of  no  im- 
portance, and  others  decidedly  worth  while. 
One  was  a  poem  on  "The  Patent  Leather 
Kid"  from  a  woman  living  in  Rockport. 


DURING  the  first  run  of  Douglas  Fair- 
banks in  "The  Gaucho"  at  the  Still- 
man  Theatre,  Cleveland,  the  management 
and  the  Cleveland  Press  cooperated  in  an 
elaborate  tie-up  which  attracted  city-wide 
attention.  The  newspaper  sponsored  a 
Douglas  Fairbanks  Jump  Tournament, 
which  was  also  known  as  the  "Gaucho" 
Contest. 

Entries  from  all  the  local  gyms  were  as- 
sembled by  the  Press  to  participate  in  these 
three  typically  Fairbanks  events;  Running 
high  jump.  Standing  broad  jump,  and  Hop, 
skip  and  jump.  Preliminaries  were  held  on 
March  12th,  at  various  gyms,  and  the  finals 
were  dated  for  March  21st,  at  a  central 
location.  A.  A.  U.  rules  governed  the  con- 
tests, and  entries  were  limited  to  amateur 
athletes  under  10  years  of  age.  The  trophies 
were  silver  loving  cups  to  winners  of  the 
first,  second  and  third  places  in  all  events; 
and,  in  the  Special  Fairbanks  Trophy  Con- 
test, silver  cups  to  three  athletes  making 
best  averages  in  three  events. 

A  supervisor  was  appointed  for  the 
tournament  for  each  of  seven  groups,  com- 


1267 


From  Danvers  issued  a  suggestion  for  a 
one-sheet  drawing  of  a  pair  of  patent 
leather  shoes  with  a  baby  crawling  out  of 
them — an  idea  adaptable  to  lobby  and  win- 
dow display  for  a  tie-up  with  a  shoe  store. 

The  contest  developed  the  fact  that  a 
surprisingly  large  portion  of  the  picture- 
going  public  has  an  appreciation  of  the 
advertising  methods  used  by  a  theatre  as 
well  as  a  knowledge  of  entertainment  values. 

The  publication  in  the  newspaper  of  the 
poem  submitted  and  other  ideas  BUggesI ed 
by  readers  gave  added  publicity  to  the  idea 
which  Manager  Kincade  carried  out  in  this 
campaign. 

The  idea  is  a  good  one  and  the  day  or 
two  it  ran  brought  much  valuable  adver- 
tising for  the  theatre  and  the  picture.  From 
the  results  developed  in  Gloucester,  this 
style  of  exploitation  seems  particularly 
adapted  and  valuable  in  the  smaller  towns. 


prising  community  centers,  settlements, 
municipal  bath  houses,  Y.  M.  C.  A. 's.  Lake- 
wood  Recreation  Dept.,  Cleveland  Heights 
Recreation  Dept.,  and  the  Recreation 
Council. 

During  the  engagement  of  Douglas  Fair- 
banks in  "The  Gaucho,"  sorting  goods 
stores  featured  the  tournament  in  window 
displays  and  also  replicas  of  the  hoi  as  used 
by  Fairbanks  in  this  picture. 

Awards   to   Managers  in 
West  Coast  Drive 

Special  weekly  cash  prizes  are  being  (riven 
managers  of  West  Coast  Theatre-  during 
the  life  of  the  Managers'  Opportunity 
Drive,  the  interorganization  campaign  now 
under  way.  The  various  theatres  through- 
out the  coa.st  have  been  split  into  tour 
groups  and  the  manager  who  lands  at  the 
top  of  each  group  each  week  will  receive  nn 
award.  There  will,  of  cour-e,  be  additional 
prizes  for  the  managers  leading  at  the  close 
of  the  entire  drive,  which  comes  to  an  end 
on  June  Kith. 


Golf    Driving  Contest 
Exploits  Picture 

THE  Fort  Worth  Record-Telegram 
and  the  Worth  Theatre  of  Fori 
Worth,   Tex.,   jointly  sponsored 
a  golf  ball  driving  contest  to  aid  in 
the  exploitation  of  "Sporting  Goods." 

There  were  three  divisions  including 
men,  women  and  boys  and  three  prizes 
were  awarded  to  the  first  three  in  each 
division. 

Contestants  teed  off  Thursda\  aft- 
ernoon prior  to  play  dates  on  the 
Worth  Hills  Golf  Course.  The  per- 
son driving  the  little  sphere  the  farth- 
est was  the  recipient  of  the  first  prize 
award  and  so  on. 


"Gaucho"  Gym  Tournament 
Staged  by  Press  and  Theatre 


1268 


M  o  t  io  n    Picture  News 


Key  City  Reports 


Neiv  York  City 

SOME  of  the  big  Broadway  houses 
cashed  in  very  nicely  on  the  week  fol- 
lowing the  close  of  the  Lenten  season 
but  all  in  all  the  big  splurge  of  looked  for 
business  at  this  particular  time  did  not  ar- 
rive— except  in  spots.  Again  it  was  the  out- 
of-the-ordinary  attraction,  picture  or  names 
and  picture  with  names  that  pulled  the  most 
money.  There  wasn't  any  noticeable  over- 
flow to  help  out  the  weaker  shows.  The 
outstanding  attendance  records  for  last  week 
among  popular  priced  theatres  went  to  the 
Rivoli,  Paramount,  Roxy  and  Capitol,  while 
the  Criterion,  Astor  and  Gaiety  divided 
honors  among  the  two-a-days. 

Harold  Lloyd  in  "Speedy"  at  the  Rivoli 
shattered  any  previous  record  for  a  week's 
attendance  at  that  house,  topping  the  best 
mark  by  4,000  and  by  the  looks  of  things 
at  the  present  writing  this  week's  trade  will 
be  just  as  heavy.  "Speedy"  is  sure-fire.  This 
is  the  first  time  the  Rivoli  ever  went  over 
$50,000  for  a  week's  trade. 

After  spending  almost  five  months  at  the 
Embassy  "Love"  (M-G-M),  the  Gilbert- 
Garbo  necking  film  went  into  the  Capitol 
and  did  remarkable  business — so  good  that 
it  was  entirely  justifiable  to  hold  it  for  a 
second  week.  No  question  about  this  pair's 
popularity  in  this  neck  of  the  woods — and 
elsewhere. 

An  elaborate  Easter  presentation  bill  and 
a  Fox  picture  "Why  Sailors  Go  Wrong" 
served  to  fill  up  the  big  Roxy  theatre  for 
the  week,  the  better  of  the  honors  going  to 
the  show.  This  house  has  the  last  three 
weeks  as  excellent  ones  to  its  credit.  How- 
ever, it  was  "The  Jazz  Singer"  that  pulled 
the  people  in  the  other  two.  On  account 
of  the  calibre  of  the  Al  Jolson  film,  the  show 
was  very  noticeably  cut. 

At  the  Paramount  Paul  Whiteman  and 
"Skyscraper"  (Pathe)  helped  the  big  Pub- 
lix  house  along  to  another  good  week.  This 
time  it  was  both  Whiteman  and  the  film 
plus  the  regular  show  that  did  the  trick. 
The  Rialto  is  still  showing  "The  Legion  of 
The  Condemned"  to  very  fair  business  but 
this  film  is  expected  to  give  'way  soon  to  an- 
other picture.  The  Strand  with  "Ladies 
Night  in  a  Turkish  Bath,  a  comedy,  did  a 
bit  better  than  average  week  for  this  house. 

The  little  Cameo  did  not  do  so  well  with 
Harry  Langdon  in  "The  Chaser,"  general 
comment  being  that  this  comedy  is  not  so 
hot.  It  did  not  get  the  usual  hold  over  and 
Zakoro's  "The  Last  Moment"  came  in. 

The  Hippodrome  had  Warner  Bros.  "Be- 
ware of  Married  Men"  and  "We  Americans" 
(U)  put  in  another  week  at  the  Colony. 
Attendance  marks  for  the  latter  at  the  Col- 
ony are  not  in  keeping  with  the  worth  of 
the  film.  As  mentioned  before,  this  house  is 
in  a  tough  spot  on  the  Street.  Somehow  or 
other,  the  customers  walk  right  by — up  or 
down. 

Among  the  specials  Paramount's  "Wings" 
continues  to  cash  in,  both  on  account  of 
transatlantic  flights  and  the  excellence  of 
the  production.  It  may  be  held  well  into 
the  warm  weather.  The  Astor  with  M-G-M's 
"Trail  of  '98"  is  apparently  settled  down 
for  a  considerab'e  run,  business  being  con- 
sistently good  here  ever  since  the  film  got 
under  way.  "Uncle  Tom,"  after  battling 
along  for  six  months  to  an  up  and 
down  brand  of  trade  is  about  ready  to  call 
it  quits.  In  spite  of  a  lot  of  wisecracks  among 
the  trade  this  film  marie  it  a  pretty  good 
run.  At  the  Embassy  "Two  Lovers"  (U.  A.) 
turned  in  another  very  good  week's  business 


and  this  film  will  probably  stay  for  two  or 
three  more  weeks. 

The  Gaiety  with  "Four  Sons"  is  leading 
the  Fox  films  on  Broadway  at  present  with 
"Street  Angel"  a  runner  up.  The  latter 
came  in  for  excellent  comment  at  its  recent 
premiere  and  has  not  had  sufficient  time  to 
show  its  real  strength.  The  customers  have 
not  forgotten  "Seventh  Heaven"  and  the 
Farrell-Gaynor  team  will  undoubtedly  pull 
them  in  for  some  time  to  come.  "Mother 
Machree"  at  the  Times  Square  appears  to  be 
the  weakest  of  the  trio.  Warner  Bros,  will 
let  "Tenderloin"  and  Vitaphone  out  of 
Warner's  theatre  in  time  for  the  premiere 
of  "Glorious  Betsy"  on  the  evening  of  April 
26.  Vitaphone  song  numbers  and  conversa- 
tion is  also  included  in  the  latter. 

The  much  talked  of  "Abie's  Irish  Rose" 
comes  to  town  this  Thursday — for  several 
years,  some  say. 

Chicago 

'  ' OPEEDY,"  at  the  Roosevelt,  appears 
O  to  have  been  the  best  box-office  at- 
traction of  the  week  in  Chicago. 

"The  Legion  of  the  Condemned"  also  has 
got  on  with  the  picture  going  public,  and 
McVickers  did  a  satisfactory  business.  At 
the  Chicago  "The  Smart  Set"  was  the  feature 
picture,  with  'Tick  Tock"  as  the  stage  show, 
and  Spitalny's  orchestral  attraction,  "Easter 
Chimes,"  rounding  out  the  program  which 
resulted  in  fair  box-office  reports.  Paul  Ash, 
whose  second  year  at  the  Oriental  is  rapidly 
nearing  its  end,  offered  his  patrons  "The 
Song  Shoppe,"  and  on  the  screen  "The 
Cohens  and  the  Kellys  in  Paris,"  business 
being  good. 

"My  Best  Girl"  was  replaced  at  the  United 
Artists  Theatre  by  "Sorrell  and  Son"  on  Fri- 
day, business  being  somewhat  off  the  first 
part  of  the  week,  but  reviving  with  the  pre- 
sentation of  the  new  feature. 

The  Granada  had  a  strong  bill  offering 
Gi'da  Gray  in  person  and  on  the  screen  in 
"The  Devil  Dancer,"  northside  theatre-goers 
turning  out  in  goodly  numbers.  Another 
northside  house  which  featured  its  stage  at- 
traction was  the  Uptown,  where  the  four 
Marx  Brothers  appeared  in  person,  and  "A 
Night  of  Mystery"  was  the  picture.  Here 
also  the  pulling  power  of  name  acts  ac- 
counted for  good  business.  "The  Jazz  Sing- 
er" with  complete  Vitaphone  accompaniment, 
held  up  well  during  its  second  week  at  the 
Marbro. 

"The  Student  Prince"  on  the  screen,  and 
Benny  Kreuger  and  his  band  in  '"Fast  Mail," 
comprised  a  bill  which  did  much  to  dispel 
the  dullness  at  the  Tivoli,  a  fairly  satisfac- 
tory week  being  recorded.  "The  Jazz  Sing- 
er" was  repeating  its  northside  success  dur- 
ing its  week  at  the  Avalon,  and  at  the  Capi- 
tol "Old  Ironsides'  on  the  screen  with  Del 
Lampe  and  his  orchestra  in  his  inaugural 
show,  played  to  big  business. 

Minneapolis 

THEATRE  business  picked  up  nicely  the 
week  following  Lent,  and  the  crowds 
were  turning  out  to  the  movies  again  in  a 
way  they  had  not  done  for  two  or  three 
months.  The  new  Minnesota  Theatre  had 
affected  the  business  of  other  houses  pretty 
badly  the  first  two  weeks  of  its  existence, 
hut  the  third  week  the  other  theatres  seemed 
to  feel  the  competition  less  keenly.  This 
may  have  been  due  to  the  close  of  Lent,  or 
merely  to  the  fact  that  the  newness  of  the 
Minnesota  was  wearing  off  just  a  little. 
Lent  probably  explained  the  increased  gen- 


eral business,  however,  for  the  Minnesota 
continued  to  do  a  whale  of  a  business  with 
Bebe  Daniels  in  "Feel  My  Pulse,"  and  the 
Publix  stage  unit  "Havana."  The  State  made 
an  excellent  showing  with  "The  Private  Life 
of  Helen  of  Troy,"  the  first  really  good  busi- 
ness since  it  changed  its  policy  three  weeks 
ago  and  featured  the  bigger  attractions.  The 
Strand  found  Elinor  Glyn's  "The  Mad  Hour" 
a  nice  drawing  card,  but  Marion  Davies,  in 
"Quality  Street,"  was  more  or  less  of  a  flop 
at  the  Garrick.  This  house,  by  the  way, 
closed  its  doors  Friday  night  for  the  sum- 
mer. Ordinarily  it  might  have  kept  open 
through  May,  but  not  with  the  Minnesota 
for  competition. 

Pantages  found  "Dressed  to  Kill"  was  a 
nice  box-office  attraction,  and  The  Henne- 
pin-Orpheum  enjoyed  good  business  with  a 
program  which  included  "A  Blonde  for  a 
Night."  The  Lyric  did  a  brisk  trade  with 
Milton  Sills  in  "Burning  Daylight,"  while 
Emil  Jannings  in  "The  Last  Command" 
came  into  the  Grand  for  a  second  run  show- 
ing, and  duplicated  its  previous  success  at 
the  Strand. 

The  neighborhood  houses,  as  a  rule,  shared 
the  good  business  of  the  loop  theatres.  The 
leading  ones — the  Lyndale,  Loring,  Ameri- 
can, Rialto  and  Lagoon — were  showing  such 
pictures  as  "Sorrell  and  Son,"  "City  Gone 
Wild,"  "The  Dove"  and  "The  Last  Com- 
mand." 

Seattle 

EDDIE  PEABODY,  dynamic  musical  di- 
rector, master  of  ceremonies  and  banjo- 
ist-entertainer  de  luxe,  returned  to  the  Fifth 
Avenue  Theatre  here  last  week  and  took  the 
town  by  storm.  Peahody  has  been  away 
from  this  house  since  last  September,  when 
he  finished  a  seventeen-week  engagement 
that  put  the  Fifth  Avenue  on  a  big  money- 
making  basis,  and  his  return  last  week 
proved  that  he  was  still  the  greatest  indi- 
vidual box-office  magnet  in  the  history  of 
Seattle  show  business.  Assisting  him  in  his 
specialties  Peabody  had  his  "pal,"  Jimmy 
Maisel;  Gogo  DeLys,  charming  vocalist;  and 
Eanchon-Marco's  "Jungle  Idea."  which  was 
seriously  considered  one  of  the  finest  stage  acts 
even  seen  in  a  local  picture  house.  "The  Divine 
Woman"  on  the  screen  pulled  its  share  of 
business  through  the  name  of  Garbo,  but 
failed  to  get  much  audience  enthusiasm.  The 
house  did  far  and  away  more  than  any  other 
theatre,  grossing  close  to  $20,000  in  one  of 
the  biggest  weeks  in  its  history. 

The  Seattle  Theatre,  with  four  very  big 
weeks  to  its  credit,  showed  a  very  noticeable 
drop  in  gross,  attributed  to  the  remark- 
able box-office  power  of  the  Fifth  Avenue 

show.  "The  Crowd"  was  the  film  feature 
at  the  Seattle — it  was  pleasing  to  "think- 
ing" audiences,  but  was  slightly  marred  by 
being  cut  to  conform  to  the  time  available 
for  picture  presentation.  On  the  stage,  Paul 
Ash's  "Mikado  of  Jazz"  presentation  by 
Publix  was  pleasing  to  the  eye,  but  lacked 
the  class  and  speed  of  previous  Publix  pre- 
sentations. It  got  by  very  well  with  audi- 
ences, however.  A  good  week,  but  not  big, 
as  has  been  the  custom  since  the  recent 
opening. 

With  the  exception  of  those  two  houses, 
show  business  was  decidedly  off.  The  United 
Artists  Theatre,  playing  "Doomsday,"  fell 
considerably  below  the  average,  with  one  of 
the  weakest  engagements  in  recent  months. 

"Finders  Keepers,"  at  the  Columbia  Thea- 
tre, was  just  an  average  attraction  with  fair 
business  to  its  credit.    "The  College  Hero," 


April    21,    19  28 


1269 


at  the  Blue  Mouse,  with  Vitaphone  and  Mo- 
vietone features,  attracted  a  little  more  busi- 
ness than  has  been  apparent  for  the  last 
three  weeks,  but  still  failed  to  hit  anywhere 
near  the  old  gross  of  a  few  mouths  ago. 

"Streets  of  Shanghai"  was  the  Embassy 
attraction  that  played  to  average  houses. 
The  Orpheum,  with  vaudeville  and  "Wall- 
flowers," played  to  slightly  improved  gross 
over  the  last  two  weeks,  and  "Sharpshooters" 
at  Pantages  attracted  the  usual  average  busi- 
ness but  no  more.  The  latter  picture  got  the 
break  between  the  two  vaude-lilm  houses. 

Reduced  prices  and  bigger  shows  down- 
town still  shows  their  effect  on  the  neighbor- 
hood theatres,  where  business  is  quiet,  but 
the  Egyptian  still  maintains  a  good  pace  with 
its  second-run  Vitaphone  films  and  Movie- 
tone installation. 

Harrisburg 

BY  far  outstripping  any  other  attraction 
for  the  week  in  Harrisburg  theatres,  the 
Harold  Lloyd  comedy,  "Speedy,"  did  a  tre- 
mendous business  at  the  Colonial,  where 
they  had  to  stand,  waiting  for  seats 
at  every  performance,  including  the  mati- 
nees. .Due  to  the  fact  that  the  Colonial's 
manager,  Lee  Levy,  had  done  some  excellent 
exploitation  work  for  "Speedy"  during  the 
week  in  advance  of  its  showing,  the  house 
was  filled  on  the  very  first  day.  That  was 
enough  to  clinch  the  success  of  "Speedy"  for 
the  entire  week. 

It  is  probable  the  exceptional  success  of 
'"Speedy"  was  reflected  in  less  business  done 
in  other  first-run  houses.  At  Loew's  Regent 
the  main  attraction  was  William  Haines  in 
"The  Smart  Set,"  and,  while  the  play  was 
entertaining,  the  attendance  was  below  the 
usual  average  at  that  theatre.  Zane  Grey's 
"Under  the  Tonto  Rim,"  with  all-star  cast, 
was  the  feature  offering  at  the  Victoria,  and 
met  with  a  fair  degree  of  patronage. 

At  the  State  the  film  attraction  the  last 
half  of  the  week  was  "Peaks  of  Destiny," 
a  German  film  importation.  The  State  did 
a  good  business,  stimulated  by  the  presence 
of  a  fashion  revue,  featuring  Lucille,  French 
designer,  with  seven  Atlantic  City  bathing 
beauties  as  models 

Albany 

BUSINESS  came  back  with  a  bang  in 
Albany  and  Troy  last  week,  with  cool 
weather  predominating  and  with  excellent 
attractions  booked  at  practically  all  of  the 
first-run  houses. 

At  the  Mark  Strand,  in  Albany,  "Old  Iron- 
sides," preceded  by  a  rather  elaborate  pro- 
gram of  exploitation,  went  over  big,  with 
the  crowds  even  standing  at  Monday's  mati- 
nee, something  decidedly  unusual  for  Al- 
bany. What  is  more  to  the  point,  the  crowds 
represented  money,  there  being  but  little 
"paper"  and  that  for  a  group  of  orphans.  A 
newsboy  band  of  32  pieces  was  also  featured. 
The  Vitaphone  presentations,  including  a 
sketch  by  Irene  Rich,  as  well  as  selections 
by  Gene  Morgan  and  his  orchestra,  did  not 
score  any  too  heavy. 

The  Leland,  in  Albany,  played  to  packed 
houses  throughout  the  week  with  Norma 
Shearer's  "The  Latest  from  Paris,"  coupled 
with  an  Our  Gang  comedy,  a  Grantland  Rice 
Sportliglu  picture,  and  a  newsrecl.  Clinton 
Square,  in  Albany,  played  to  good  business 
with  double  features,  including  "Soft  Liv- 
ing" and  "Jaws  of  Steel." 

At  the  Mark  Ritz,  in  Albany,  "The  Little 
Shepherd  of  Kingdom  Come"  ran  ahead  of 
"The  Noose,"  and  served  to  pack  the  house 
day  in  and  day  out,  the  week  probably  con- 
stituting close  to  a  record  breaker.  Her 
manus  Bleecker  Hall,  in  Albany,  continues 
to  be  packed  each  night  with  a  combination 
of  double  features,  together  with  three  acts 
of  vaudeville,  as  well  as  "silver  nights"  and 
"opportunity  nights."  There  is  no  doubt 
that  many  were  drawn  to  Proctor's  Grand 
Theatre,  in  Albany,  during  the  last  of  the 
week  by  Milton  Sills'  "Burning  Daylight," 


featuring  Doris  Kenyon,  who  is  well  known 
in  this  city,  and  a  favorite. 

Neighborhood  houses  in  Albany  report 
that  business  came  back  exceptionally  well, 
following  Lent. 

In  Troy  "The  Last  Command"  ran  for 
four  days  at  the  Troy  Theatre  to  very  good 
business,  apparently  everyone  liking  the  pic- 
ture. Kaster  Sunday  went  over  well.  For 
the  last  three  days  of  the  week,  "The  Smart 
Set"  proved  a  good  box-office  attraction  at 
the  theatre.  At  the  Lincoln,  "Sporting 
Goods"  ran  just  fair  for  the  first  four  days, 
while  "Dressed  to  Kill"  did  not  do  any- 
thing to  brag  about. 

Cleveland 

THE  movies  had  a  slim  week  here  last 
week.  There  were  several  bright  spots, 
there  were  a  lot  of  good  pictures,  and  there 
was  every  reason  why  folks  should  attend 
the  shows.  Except  one.  They  had  no 
money.  They  were  either  getting  squared 
up  for  the  pre-Easter  purchases,  or  they 
were  saving  up  for  the  post-Easter  sales. 
Anyhow  you  figure  it,  the  result's  the  same, 
and  the  box-offices  were  not  decorated  with 
long  lines  of  prospective  patrons. 

Everyone  agreed  that  "The  Crowd,"  play- 
ing at  the  Stillman,  was  a  great  picture, 
wonderfully  worked  out,  interesting,  and 
food  for  thought.  But  it  couldn't  buck  the 
department  store  competition.  "Speedy"  did 
do  well  at  the  State.  There  is  always  time 
between  purchases  for  a  laugh,  and 
"Speedy,"  as  good  as  all  Harold  Lloyd  pic- 
tures, managed  to  overcome  the  prejudice 
against  buying  theatre  admission  tickets. 
"Across  to  Singapore"  did  just  fairly  well 
at  the  Allen,  in  spite  of  its  endorsement  by 
local  critics  as  "exciting  melodrama."  Keith's 
Palace,  which  almost  always  plays  to  capac- 
ity houses,  did  its  usual  business  with  "Sky- 
scraper," interesting  enmcdy-drama,  and 
"The  $24  Island"  as  an  added  picture  attrac- 
tion. "Lady  Raffles,"  well-done  detective 
story  of  the  popular  variety,  pulled  just  fair 
attendance  at  Reade's  Hippodrome.  Keith's 
East  105th  St.  reported  average  results  with 
"The  Night  Flyer,"  a  tense,  exciting  melo- 
movie  with  good  cast.  "The  German  Side 
of  the  World  War,"  shown  locally  for  the 
first  time  at  the  Oriental,  did  fairly  well. 

"Wings,"  playing  a  first-run  road  show 
engagement  at  the  Colonial  Theatre,  played 
to  very  satisfactory  evening  attendance,  but 
to  light  matinees. 

Neighborhood  theatres  report  that  busi- 
ness was  below  average  for  the  week. 
Legitimate  theatre  competition  was  normal. 

Cincinnati 

THE  week  in  the  Queen  City  looked  like 
a  "Who's  Who  in  Hollywood."  insofar 
as  names  are  concerned.  Competition  among 
the  stars  was  unusually  keen,  and  all  houses 
came  in  for  a  good  share  of  the  takings. 

Al  Jolson  in  "The  Jazz  Singer,"  in  the 
third  and  final  week  at  the  Capitol,  main- 
tained the  high  attendance  record  of  the 
preceding  fourteen  days.  The  engagement 
could  no  doubt  have  been  extended  with 
profit. 

Another  holdover,  Harold  Lloyd  in 
"Speedy,"  at  the  Lyric,  did  a  big  business, 
the  picture  drawing  as  well  the  second  week 
as  the  first. 

The  Albee.  with  Lon  Chaney  in  "London 
After  Midnight,"  together  with  a  Gus  Ed- 
wards unit  and  other  stage  attractions,  did 
exceptionally  well. 

Keith's  held  over  "The  Legion  of  the  Con- 
demned" for  a  second  week,  with  a  slight 
decline  in  returns  toward  the  end  of  the  run. 
"The  Night  Flyer,"  at  the  Strand,  drew  well, 
as  did  also  Menjou  in  "A  Night  of  Mystery" 
at  the  Walnut.  John  Gilbert  in  "Shame," 
first  half,  and  Shirley  Mason  in  "Stranded," 
last  half,  got  a  good  share  of  patronage  on 
both. 

The  N.  V.  A.  benefit  brought  out  large 
crowds  at  the  downtown  houses,  where  this 
event  was  featured. 


Atlanld 

PRETTY  weather  last  week  brought  a 
boom  to  Atlanta  box-offices,  with  the 
Qipitol  leading,  followed  closely  by  the 
1  loward. 

The  banner  picture  prize  goes  to  "A  Girl 
in  Every  Port,"  with  Victor  McLaglen  and 
his  eight  beauties,  which  played  to  standing 
houses  at  the  Capitol  all  week. 

Not  far  away  Harold  Lloyd  in  "Speedy" 
at  the  Howard  likewise  drew  'em,  and 
shrieks  of  laughter  sounded  forth.  Lloyd 
has  a  sure  box-office  number  in  this  fun-gsm. 
Too  bad  the  presentation  was  on  the  decline, 
the  plausible  reason,  perhaps,  why  McLaglen 
came  in  first,  for  a  special  drawing  card, 
W  alter  C.  Kelly,  went  over  big  on  the  Capi- 
tol stage. 

"Circus  Rookies"  did  not  fall  so  hard  at 

Loew's  Grand,  but  comedy  competition  else- 
where was  too  keen  for  Dane  and  Arthur. 
At  Keith's  Georgia  "The  Shepherd  of  the 
Hills,"  with  a  good  vaudeville  bill,  brought 
a  neat  gross. 

The  Rialto,  playing  the  second  showing 
in  Atlanta  of  "The  Dove,"  and  "Sorrell  and 
Son,"  enjoyed  a  good  week,  as  good  as  weeks 
at  the  Rialto  go. 

Three  villain  thirsty  numbers,  "Galloping 
Thunder,"  "Where  the  Trail  Begins,"  and 
"Spoilers  of  the  West,"  plus  the  innumerable 
showing  of  the  Dempsey-Tunney  fight  films, 
scored  for  the  Tudor. 

Des  Moines 

'  I  'HE  Vitaphone  pictures  had  their  opening 
1  at  the  Des  Moines  Theatre  and  had 
capacity  business  as  soon  as  the  doors  were 
opened.  "The  Jazz  Singer,"  which  has  just 
started,  bids  well  to  be  a  popular  attraction. 

The  Des  Moines  just  completed  a  week 
with  "Speedy"  and,  on  account  of  the  fact 
that  the  Vitaphone  inauguration  was  played 
up  in  its  advertising,  the  Harold  Lloyd  pic- 
ture showed  some  effect  from  the  little  at- 
tention given  it  in  advance  advertising.  The 
picture  was  well  liked,  but  did  not  do  what 
Harold  Lloyd  usually  does. 

At  the  Capitol  the  stage  show  was  not  up 
to  standard  with  "Circus  Daze,"  and  "The 
Love  Mart"  must  be  held  responsible  for  at- 
tracting business  on  its  own  as  the  theatre 
did  not  suffer  any  decrease  in  attendance 
It  did  a  good  week.  Billie  Dove  grows  in 
favor. 

At  the  Strand  "The  Cohens  and  Kellys  in 
Paris,"  played  without  any  special  exploita- 
tion, did  a  tremendous  business. 

"South  Sea  Love,"  with  l'atsy  Ruth  Mdler. 
finished  the  half  week  and  did  very  nicely. 


MUSIC  FILMS 

for 

MUSIC  WEEK 

May  6-12 

James  A.  FitzPatrick's 
Single  Reel 

FAMOUS 
MUSIC  MASTERS 

Issued    with    Full    Orchestrations.  In- 
cluding Solo  Piano  and  Organ 

BOOKED  DIRECT 
FITZPATRICK  PICTURES.  Inc. 

729  Seventh  Avenue 
New  York  City 
(Bryant  8139) 


1270 


Motion    Picture    N  e  zv  s 


Milwaukee 

OME  of  Milwaukee's  best,  biggest  and 
busiest  weeks  in  the  downtown  thea- 
tres has  just  been  closed.  The  weather  was 
moderate  and  clear,  and  the  downtown  at- 
tractions brought  out  throngs.  Business 
over  the  week  end  at  the  beginning  of  the 
run  was  not  especially  good,  but  things 
picked  up  appreciably  after  Easter. 

"Gentlemen  Prefer  Blondes"  was  featured 
at  the  Wisconsin,  and  was  in  no  small  meas- 
ure responsible  for  the  excellent  business 
that  theatre  enjoyed.  The  Strand,  showing 
"The  Legicn  of  the  Condemned,"  was  the 
scene  of  a  projection  room  fire  on  Monday 
night,  which  in  no  way  interfered  with  busi- 
ness later  in  the  week.  The  picture  was  well 
attended,  and  is  being  held  over  for  a  second 
week.  "The  Enemy,"  at  the  Merrill,  was 
very  well  received. 

"The  Gaucho,"  in  its  second  week  at  the 
Garden,  justified  its  continued  run,  and  busi- 
ness here  was  far  better  than  during  the 
preceding  week.  "The  Hunchback  of  Notre 
Dame"  was  re-presented  at  the  Alhambra, 
and  resulting  patronage  was  very  satisfac- 
tory. The  Palace  enjoyed  unusually  good 
business  throughout  the  week.  The  photo- 
play, "ML'night  Madness,"  was  enthusi- 
astically received. 

Business  in  the  neighborhod  theatres 
picked  up  considerably  this  last  week.  "The 
Crowd"  brought  in  good  business  to  the 
Oriental.  "Wild  Geese"  was  offered  at  the 
Garfield,  Uptown  and  Tower,  and  drew  very 
good  houses.  "The  Private  Life  of  Helen 
of  Troy"  drew  well  at  the  Modjeska.  "The 
Dove"  procured  very  satisfactory  results  at 
the  Venetian. 

Baltimore 

BUSINESS  picked  up  considerably  for  the 
first-run  houses  in  Baltimore  during  the 
week  beginning  Monday,  April  9,  with  "The 
Crowd,"  featuring  Eleanor  Boardman  and 
James  Murray,  going  over  with  a  bang  at 
Loew's  Century,  with  Jack  Partington's  re- 
vue and  other  vaudeville  favorities  on  the 
same  bill.  Audiences  liked  "The  Crowd" 
immensely. 

A  very  good  business  was  done  by  "The 
Gaucho"  starring  Douglas  Fairbanks  at 
Loew's  Valencia,  but  the  picture  did  not  do 
the  business  expected. 

1  hroughout  the  week  at  the  Stanley,  "The 
Heart  of  a  Follies  Girl,"  starring  Billie 
Dove,  and  the  stage  presentation  act,  "In 
Granada,"  with  Van  and  Schenck  as  added 
feature,  went  over  very  big  through  the  week 
at  the  playhouse. 

A  nice  business  was  done  at  the  New 
Theatre  with  "Dressed  to  Kill,"  co-starring 
Edmund  Lowe  and  Mary  Astor,  with  the 
Primrose  Four  also  on  the  bill. 

The  jungle  picture,  "Simba,"  did  pretty 
good  business  at  Ford's  Theatre,  a  legitimate 
house,  where  it  was  shown  as  a  road  show 
attraction  with  prices  at  $1.50  at  night  and 
$1  for  matinees  top  prices. 


ARE  YOU  THE  MAN? 

It  you  are  an  ambitious,  successful,  energetic  young  man, 
now  managing  a  successful  theatre,  then  read  further. 

A  modern  up-to-the-minute  theatre,  recently  opened  in  a 
growing  town  of  twenty-five  thousand,  is  in  need  of  a  man- 
ager. If  you  are  now  successfully  managing  a  theatre  and 
operating  it  on  a  profitable  basis,  and  want  to  better  your 
position,  here  is  a  real  proposition  for  you.  If  you  are  look- 
ing for  an  opportunity  to  broaden  your  scope  of  activity 
both  in  the  theatrical  business  and  in  the  community,  and 
if  you  desire  to  utilize  your  ability  for  the  maximum  benefit 
to  yourself,  here  is  your  chance. 

Your  salary  will  depend  entirely  upon  your  ability  to 
produce  results.  If  you  measure  up  to  these  qualifications 
and  your  references  substantiate  your  opinion  of  yourself, 
then  answer  this  advertisement.  If  your  past  has  been 
unsuccessful,  then  save  the  postage  stamp. 

Address  Eox  345,  care 
MOTION  PICTURE  NEWS 

729  Seventh  Ave.,  New  York  City 


"Lady  Raffles,"  starring  Estelle  Taylor, 
did  good  business  at  Keith's  Hippodrome 
with  five  acts  of  Keith-Albee  family-time 
vaudeville. 

At  the  New  Garden  "Love  Me  and  the 
World  Is  Mine,"  starring  Norman  Kerry 
and  Mary  Philbin,  only  did  a  fairly  good 
business  with  eight  acts  of  Keith-Albee  high 
class  acts  on  the  same  bill. 

"Buttons,"  starring  Jackie  Coogan,  proved 
a  good  business  getter  at  Warners'  Metro- 
politan in  the  afternoons  when  many  children 
went  to  see  it  in  this  uptown  house,  and  a 
fair  business  was  done  at  night  throughout 
the  week.  Vit^phone  attractions  were  also 
on  the  same  bill. 

At  the  Rivoli  "Ladies'  Night  in  a  Turkish 
Brth"  was  the  feature  film  attraction,  with 
Jack  Mulhall  and  Dorothy  Mackaill.  Arthur 
Spizzi  presented  Howard  Emerson  and  his 
Rivolians.  Business  throughout  the  week 
was  fairly  good. 

Salt  Lake  City 

SOME  exceptionally  heavy  box-office  re- 
ceipts have  been  reported  this  past  week 
?t  the  Salt  Lake  downtown  picture  houses. 
This  having  been  L.  D.  S.  Conference  week 
here,  aided  somewhat  in  attendance  records, 
as  several  thousand  people  came  to  this  city 
from  the  surrounding  territories.  Weather 
conditions  were  none  too  good,  as  cold 
winds  and  rain  have  been  the  rule  through- 
out the  week. 

The  Capitol  Theatre  was  forced  to  close 
their  box-offce  window  everv  night  after  the 
first  two  nights,  at  nine  o'clock,  due  to  the 
bier  staee  attraction  they  put  on  in  addition 
to  the  picture  performance.  This  stage  offer- 
ing was  the  Eight  Famous  Victor  Artists, 
who  literally  brought  the  house  down,  and 
who  filled  it  to  overflowing,  in  conjunction 
with  Milton  Sills  and  Doris  Kenyon  in  Jack 
London's  "Burning  Daylight." 

Jackie  Coogan,  in  "Buttons,"  played  to 
capacity  houses  at  the  Pantages  in  connec- 
tion with  their  vaudeville  performance, 
which  offered  the  noted  Huston  Ray,  pianist, 
as  a  feature  attraction.  A  midget  piano  is 
being  given  away  at  the  Pantages  as  a  tieup 
with  a  local  music  dealer  and  Huston  Ray, 
which  also  added  to  the  attendance  record. 

Charlie  Chaplin,  in  "The  Circus,"  went 
over  in  a  fine  manner  as  an  extended  run  at 
the  Paramount  Fmpress.  A  special  stage 
production  was  also  offered  here. 

The  Victory  Theatre  enioved  above  the 
average  business  last  wesk  during  the  pre- 
sentation of  "Dressed  to  Kill"  with  Edmund 
Lowe  and  Mary  Astor,  according  to  Man- 
ager Ray  Hendry.  Very  satisfactory  at- 
tendance was  the  rule  at  the  Americ?n  Thea- 
tre with  "The  Heart  of  Maryland." 

The  Gem  Theatre  presented  Tom  Mix  and 
Tonv  in  "Horseman  of  the  Plains"  to  well 
filled  houses  throughout  the  week. 

San  Francisco 

ANOTHER  big  crowd  patronized  "The 
Jazz  Singer,"  which  was  shown  with 
Vitaphone  at  the  Embassy  Theatre  for  the 
eiehth  week.  Many  came  from  small  town 
districts  to  see  this  picture  a  second  and 
even  third  time.  During  the  week  prices 
were  reduced  for  children  in  many  of  the 
motion  picture  theatres,  as  it  was  Easter 
Week,  and  children  were  having  vacation. 
The  Embassy  was  one  of  the  first  theatres 
to  announce  lower  prices  for  the  week. 

Loew's  Warfield  Theatre  was  crowded  the 
entire  week.  The  picture  shown  was  "The 
Divine  Woman,"  which,  together  with  the 
Fanchon  and  Marco  presentation,  "Jazzical 
Justice,"  as  interpreted  by  Rube  Wolf,  at- 
tracted thousands.  The  Granada  Theatre 
also  attracted  many;  "Circus  Rookies"  and 
the  Partington  act,  "Russian  Revels." 

The  Golden  Gate  Theatre  did  very  well 
with  "San  Francisco  Nights,"  and  vaudeville, 
and  the  Union  Square  Theatre  did  excep- 


tionally well  with  "Tongues  of  Scandal"  and 

five  acts  of  vaudeville;  all  special. 

"Partners  in  Crime,"  a  comedy,  fairly  well 
filled  the  St.  Francis  Theatre  the  evenings 
of  the  second  week.  "The  Enemy,"  shown 
at  the  California  a  second  week,  did  very 
poor  then,  as  it  did  the  first.  It  being  held 
over  only  because  it  was  under  contract,  it 
is  said. 

Residential  Theatres  continue  to  do  well. 
Among  the  outstanding  ones  being,  The 
Majestic  Theatre,  with  "Les  Miserables,"  the 

Alexandria  Theatre,  with  "Stark  Love,"  and 
the  Coliseum  Theatre,  which  showed  "That's 
My  Daddy"  on  the  screen  and  the  "Varsi- 
tonians,"  college  book  singers  and  dancers 
from  the  University  of  Washington. 

Dallas 

THE  attractions  offered  at  the  Dallas 
theatres  the  past  week  were  unusually 
good,  and,  with  the  exception  of  two  days 
of  continual  rain,  the  first  part  of  the  week, 
was  good. 

At  the  Majestic,  "A  Dog  of  the  Regiment" 
with  Rin-Tin-Tin,  and  three  of  Hal  Roach's 
"Our  Gang"  kids  in  person,  chalked  up  a 
good  box  office  week  with  most  of  the  credit 
going  to  Scooter  Lowry,  Johnny  Downs  and 
Mary  Korman,  the  kid  actors,  who  more 
than  pleased  the  public. 

"The  Jazz  Singer,"  with  Al  Jolson  at  the 
Melba,  brought  the  Melba  its  banner  week, 
since  its  opening  as  a  Publix  theatre.  The 
opening  was  slow  due  to  the  very  bad 
weather,  but  business  increased  rapidly  and 
the  end  of  the  week  still  had  them  standing. 
"The  Jazz  Singer"  continues  for  at  least  one 
week  longer. 

At  the  Palace,  Harold  Lloyd  in  "Speedy" 
got  the  business,  and  kept  them  standing 
after  a  fair  opening.  The  picture  was  well 
liked  and  Lloyd  drew  all  the  business  as  the 
Publix  presentation  was  far  below  par. 

"The  Garden  of  Allah,"  with  Alice  Terry 
and  Ivan  Petrovich,  at  the  Capitol,  brought  a 
good  week's  business,  but  not  the  amount 
of  business  that  was  expected. 

At  the  Old  Mill,  "Serenade,"  with  Adolphe 
Menjou,  and  "One  Woman  to  Another,'" 
with  Florence  Vidor,  had  a  fair  week's  gross. 

The  Arcadia  secured  only  fair  business 
with  "French  Dressing,"  with  Lois  Wilson 
and  H.  B.  Warner,  and  "The  World  at  Her 
Feet,"  with  Florence  Vidor. 

Neiv  Orleans 

BOX-OFFICE  receipts  spurted  in  the 
downtown  motion  picture  houses  with 
the  end  of  the  Lenten  season.  During  the 
■40-day  period  of  sack  cloth  and  ashes,  espe- 
cially during  Holy  Week,  business  had  ex- 
perienced an  awful  drop. 

The  Saenger  Strand  Theatre  took  the 
lead  in  receipts  and  attendance  over  New 
Orleans'  premiere  houses,  Loew's  State  and 
the  New  Saenger.  "The  Patent  Leather 
Kid"  was  the  feature  attraction  and  the 
house  broke  records.  Every  performance 
was  packed.  So  big  was  the  demand  that 
the  Strand  held  the  Dick  Barthelmess 
feature  over  a  week.  Excellent  publicity  and 
exploitation  put  the  picture  over  in  great 
style. 

Loew's  State  came  next.  "A  Night  of 
Mystery,"  with  Adolphe  Menjou,  was  the 
screen  attraction  that  drew  them  to  the 
popular  Canal  Street  playhouse.  This  photo- 
play, coupled  with  five  acts  of  excellent 
vaudeville,  was  a  fitting  program  for  the 
theatre's  second  anniversary  and  Easter 
Week  observance.  The  picture  was  well  ex- 
ploited and  publicized. 

The  New  Saenger  Theatre  did  an  excellent 
week's  business  with  Harold  Lloyd  in 
"Speedy."  This  proved  to  be  excellent  en- 
tertainment for  patrons  of  the  house.  Seven 
acts  of  Publix  vaudeville  were  coupled  with 
"Speedy,"  but  it  was  the  film  that  attracted 
them  to  the  house. 


April    2  1,    19  28 


1271 


"13  Washington  Square,"  with  Alice  Joyce, 
was  the  Orpheum  feature  film,  but  the  N.  V. 
A.  Week  vaudeville  bill  pulled  business  to 

the  University  Place  Theatre. 

J.  ihu  Gilbert,  in  "St.  Elmo,"  was  the 
Crescent  feature,  and  the  week's  business 
was  above  average.  A  musical  tabloid  show 
was  presented  in  conjunction  with  the  pic- 
ture. Local  film  fans  flock  wherever  Gilbert 
is  show  n. 

The  Liberty  showed  "Love  Me  and  the 
World  Is  Mina,"  and  the  box-office  cash 
register  clicked  more  times  than  it  had  done 
at  any  time  in  several  weeks. 

William  Russell  continues  to  prove  a  popu- 
lar actor  in  New  Orleans,  judging  by  the 
way  customers  flocked  to  the  Palace  Thea- 
tre, to  see  "Woman  Wise."  A  musical  com- 
edy show  is  presented  in  addition  to  the  him, 
but,  due  to  the  fact  that  the  past  week's 
show  was  one  which  had  been  presented  a 
few  weeks  previous,  credit  for  the  week's 
business  is  credited  to  the  Russell  vehicle. 

Pittsburgh 

THE  Penn,  with  William  Haines  on  the 
screen  in  "The  Smart  Set,"  and  cm  the 
stage  "Sun  Shades,'  a  Frank  Cambria  unit, 
did  a  very  healthy  business,  with  the  Haines 
picture  keeping  the  audience  in  very  good 
spirits  throughout  the  entire  performance. 

The  feature  picture  at  the  Aldine  was 
"Baby  Mine,"  with  Karl  Dane  and  George 
K.  Arthur,  which  was  just  fair.  Jas.  J.  Cor- 
bett  and  Bobby  Barry  headlined  the  vaude- 
ville show,  and  drew  a  very  nice  attendance. 

The  Nixon  opened  this  week  with 
"Wings,"  a  picture  that  has  been  very  much 
exploited,  and  they  had  no  trouble  selling 
this  at  tract  i<  in. 

Stanley  Theatre,  with  Clara  Bow  in  "Red 
Hair,"  did  about  the  same  average  as  the 
Penn.  Incidentally  this  is  the  first  week  for 
stage  units  at  the  Stanley.  There  is  room 
for  lots  of  improvement  in  this  unit.  "Sky 
Blue"  is  the  name  of  it. 

The  second  week  for  Harold  Lloyd  in 
"Speedy"  at  the  Grand  did  not  play  up  to 
expectations.  Pittsburgh  is  not  so  hot  for 
held-over  attractions,  excepting  very  big 
productions  such  as  "The  Big  Parade,"  etc. 

For  some  reason  or  other,  with  the  ex- 
ception of  the  Penn  and  Stanley,  things 
were  not  what  they  should  have  been,  con- 
sidering the  fact  that  this  was  the  first  week 
after  Lent. 

Buffalo 

ALL  previous  box-office  records  were  shat- 
tered decisively  last  week  at  Shea's 
Buffalo  by  "Speedy,"  Harold  Lloyd's  newest 
money-maker.  With  the  picture  ably  ex- 
ploited, crowds  jammed  the  theatre  from  the 
moment  the  first  show  started  on  the  open- 
ing day  of  the  week,  until  the  new  bill  was 
ushered  in  seven  days  later.  With  two  more 
days  of  the  weak  yet  to  go,  "Speedy"  already 
had  topped  the  previous  high  box-office 
mark,  established  by  "The  Big  Parade." 
Other  previous  box-office  records,  set  at  vari- 
ous times  by  Paul  Whiteman  and  his  orches- 
tra, Sousa  and  his  band,  and  Gertrude 
Ederle,  melted  into  virtual  insignificance 
alongside  "Speedy."  The  movie-going  pub- 
lic passed  through  the  doors  of  the  Buffalo 
with  a  consistent  regularity  that  delights  the 
heart  of  showmen.  "Araby."  the  stage  pre- 
sentation, also  "clicked,"  and  the  bill  was 
universally  pronounced  one  of  the  best  ever 
brought  to  the  Buffalo. 

Not  to  be  outdone,  Shea's  Hippodrome 
also  established  a  new  box-office  record,  due 
largely  to  the  presence  of  the  Harry  Carroll 
revue.  "Ladies  Night  in  a  Turkish  Bath" 
was  the  picture.  Carroll's  revue  set  the  tow  n 
by  the  ears,  and  the  advertising  given  him 
by  word-of-mouth  from  Sunday's  patrons 
kept  the  crowds  coming  in  all  week  long. 

Excellent  receipts  came  the  way  of  the 
Great  Lakes,  where  the  picture  was  "A  Girl 
in  Every  Port,"  and  the  stage  bill,  headlined 


by  Dorothy  Ray  in  a  syncopated  revue. 
"The  Heart  of  a  Follies  Girl,"  and  a  vaude- 
ville program  headed  by  "  The  Four  Brad- 
nas,"  who  perform  real  stunts  with  straw 
hats,  drew  good  crowds  to  the  Lafayette. 

Marion  Davies  in  "The  Patsy,"  and  a  stage 
bill  headed  by  Norton  Brower  in  "Bughouse 
Fables,"  were  the  attractions  at  Loew's 
State,  and  the  customers  flocked  to  the  house 
in  pleasing  numbers  throughout  most  of  the 
week. 

Coming  after  the  Lent  season,  the  week 
was  one  of  the  most  profitable  for  Buffalo 
houses  in  recent  months,  despite  some  un- 
favorable weather  and  the  presence  of 
George  Arliss  and  "Hit  the  Deck"  at  the 
legitimate  theatres. 

Tarn  pa 

EASTER  SUNDAY  started  the  week  off 
in  great  shape.  The  weather  was  ideal, 
and,  after  the  Holy  Week  vacation,  all  the 
fans  came  back  and  gave  the  theatres  record 
attendance.  "Speedy"  was  the  feature  of 
the  first  half  at  the  Tampa,  and  Lloyd 
showed  his  speed  by  crowding  the  record 
established  by  Clara  Bow.  Business  was 
big  tor  the  full  four  days  of  the  run.  "The 
Showdown"  was  featured  the  last  half,  and 
it  did  very  well. 

"Tenderloin"  and  four  special  Vitaphone 
presentations,  held  over  for  a  second  week 
at  the  Victory,  continued  to  draw  very  good 
business.  Sunday  was  big  and  the  rest  of 
the  week  was  very  good. 

The  Strand  had  an  immense  business  on 
Sunday  with  "South  Sea  Love,"  and  Monday 
went  over  very  good.  "Finders  Keepers," 
used  the  following  three  days,  did  not  seem 
to  click. 


News  Reel  Resume 


The  flight  of  the  Bremen,  from  Ireland  to 
an  island  not  far  from  the  coast  of  Labra- 
dor, is  an  achievement  which  receives  due 
recognition  from  the  editors  and  cameramen 
of  our  several  newsreels.  There  are  other 
items  to  attract  more  than  passing  notice — 
the  opening  of  the  baseball  season;  the  un- 
veiling of  Lee  Stone  Mountain  memorial 
and  stirring  shots  of  the  American  and 
British  Meets  on  the  high  seas — but  these 
stories  are  a  bit  overshadowed  by  the  one 
relating  to  the  latest  conquerors  of  the 
At  lantic. 

Paramount  News  No.  7.)  first  presented 
shots  of  the  Bremen  in  Dublin  and  then 
went  on  to  show  the  activities  of  the  Ger- 
mans with  their  gliders.  Continuing  the 
reel  were  views  of  Sub.  S-4,  in  which  40 
lives  were  lost;  the  Stone  mountain  unveil- 
ing; firemen  review  in  Tokio;  an  annual 
novelty;  coast  guard  cutter  off  on  an  iceberg 
hunt  ;  a  daredevil  and  his  risking  of  life. 

Xo.  7(i:  Airplane  carrier  Lexington  in 
drydock;  sister  of  the  builder  of  the 
Bremen,  fire-ladders  tested  in  Germany; 
Statue  of  President  Andrew  Jackson  un- 
veiled; reindeer  training  in  Finland;  Amer- 
ican purchaser  of  "Alice  in  Wonderland"; 
a  pelican  pet;  military  parade  before  King 
Albert  of  Belgium;  taking  passengers  off 
stranded  vessel;  Al  Smith  vacationing  in 
Southland;  President  Coolidge  considers 
summer  white  house  otters;  North  Sea  light- 
house 33  miles  from  land. 

Kinograms  No.  5387  began  with  various 
views  of  baseball  activities;  the  crowds 
awaiting    the    Bremen    at    Mitehel  Field; 

Tokio  crowds  honoring  hero  dead.  Novelty 

was  had  in  an  intimate  scene  of  a  74-year 
old  llagpole  climber  and  .lack  Dcmpscy.  The 


British  grand  fleet  in  the  North  Sea;  Charlie 
Paddock  sprinting  and  Lindbergh's  mother 
in  Toronto  were  additional  highlights. 

In  n3S8  were  scenes  of  German  ^words- 
men  training  for  the  Olympics;  destroyers 
going  into  Brooklyn  Navy  Yard;  ><a  going 
liner  grounded  in  canal;  Helen  Wills;  Swed- 
ish explorer  on  expedition  into  the  Gobi 
Desert;  a  Coney  Island  in  the  heart  of 
Paris;  sister  of  the  designer  of  the  Bremen 
hopping  off  for  Montreal;  the  relief  pilot 
who  flew  to  the  crew  of  the  Bremen. 

M-G-M  News  Vol.  1,  No.  7(J:  The  Bremen 
and  its  crew  in  Dublin;  unsuccessful  tryout 
of  vertical  flying  plane,  the  ceremonies  at 
Stone  Mountain;  a  circus  hippopotamus; 
Soviet  army  in  parade;  newest  styles  from 
Paris;  destroyers  battle  rough  ocean  gale. 

No.  71  showed  China's  starving  liordes; 
California  youngsters  learning  the  game  of 
golf;  scenes  attendant  to  the  unveiling  of 
the  Jackson  statue  in  Washington;  -teamer 
driven  ashore  in  Cape  Cod  Canal;  Bill  Til- 
den  and  fellow  tennis  stars;  the  Lexington 
undergoing  a  spring  cleaning;  Al  Smith; 
monkey  antics;  the  trans-Atlantic  fliers. 

No.  33  of  Paths  News  dealt  with  a  review 
of  U.  S.  troops  at  Manila;  American  and 
Mexicans  engaged  in  tennis  fray;  Queen 
Marie  of  Rouinania  leaving  for  Mediter- 
ranean vacation;  Japanese  fishermen  haul 
their  boat  through  Honolulu  streets;  the  Lee 
memorial  at  Stone  mountain;  the  S-4  in 
which  tragic  naval  disaster  occurred;  the 
Prince  of  Wales  thrown  in  race;  Heeny, 
who  will  mix  with  Tunney;  the  British  licet 
in  maneuvers. 

No.  34  reviewed  the  rescue  of  passengers 
from  grounded  vessel;  Helen  Wills;  Presi- 
dent Jackson's  statue;  carnival  in  Philip- 
pines; the  largest  cruiser  which  Fncle  Sam 
is  building;  trick  billiard  shots;  the  Bremen 
crew  and  views  of  Greenley  Island. 

International  News  Vol.  10,  No.  30: 
'Frisco  boy  scouts  in  parade;  submarine 
S-4  repaired;  New  Haven  inaugurates  auto- 
matic control  of  traffic;  the  Bremen  and 
crew  in  test  flight;  Chinese  juveniles  in  a 
minstrel  show  entertainment;  a  bunny 
farm;  England's  fleet  in  battle  practice. 

No.  31 :  The  Bremen,  its  crew,  relief  pilot, 
and  sister  of  the  builder,  who  flew  from 
Curtiss  Field  to  meet  them;  a  pageant  in  old 
Seville;  a  pet.  pelican;  Governor  Smith 
visiting  Asheville;  Chinese  praying  to  Con- 
fucius for  crops;  passengers  removed  from 
stranded  steamer;  the  President  attending 
the  Jackson  eereinonies;  the  Portuguese 
method  of  bull  fighting. 

No.  08,  Vol.  !>  of  Fox  N.  'ws  presented 
news  of  the  big  league  baseball  teams;  the 
Coolidge  dam  nearing  completion  in  Ari- 
zona; sea  gulls  Hocking  from  the  Irish  Sea; 
German  war  flags  massed  in  old  castle; 
Death  Valley  pilgrimage  honorim;  desert's 
victims;  moslem  festival  at  Jerusalem; 
General  Lee  memorial  unveiled;  the  U.  S. 
fleet  on  the  Pacific  and  the  British  fleet 
leaving  Portland. 

In  No.  59  were  additional  shots  of  the 
relief  plane  flying  to  meet  the  Bremen 
crew;  camera  interview  with  F.  D.  Stair, 
publisher  of  the  Detroit  Free  Press;  sound 
liner  ashore;  Chinese  dogs  in  exhibit;  Al 
Smith  in  Asheville;  the  Lexington  in 
'Frisco  dry  dock;  trick  cycle  rider-  in  Ger- 
many; ice  jam  in  the  Niagara  Gorge;  F.  S. 
defeating  Mexico  in  tennis  matches;  boat 
race  from  Albany  to  New  York;  M.  P.  T.  O. 
ball  in  Buffalo;  citizens  go  aloft  in  the 
Los  Angeles,  passenger  air  line  opened  on 
the  Pacific  Coast. 


1272 


Motion    Picture  News 


Opinions  on  Pictures 


The  Chaser 

Slow  and  Poorly  Executed 
(Reviewed  bv  Chester  J.  Smith) 

I  I  ARRY  LANGDON,  through  this  latest 
I  *  opus,  will  lose  a  lot  of  the  popularity 
he  gained  when  he  quit  the  two-reel  ranks 
to  star  in  feature  length  comedies.  In  ' '  The 
Chaser"  he  is  right  back  to  the  two  reelers, 
a  two  reeler  that  is  padded  and  poorly 
gagged  out  to  feature  length. 

There  is  hardly  the  thread  of  a  story  in 
this  picture;  there  is  no  continuity  and  the 
direction,  by  Langdon  himself,  is  poor.  The 
gags  are  only  fair  and  what  there  are  of 
them  are  poorly  executed.  They  are  allowed 
to  drag  out  to  such  length  that  they  lose 
what  little  humor  there  is  to  them. 

Langdon,  unfortunately,  is  the  whole 
works.  There  is  not  another  role  in  the 
story  that  is  worthy  of  mention,  and  aside 
from  his  usual  comical  makeup,  he  falls 
absolutely  flat.  He  slowed  down  what  might 
have  been  a  fair  two-reeler  to  the  lackadai- 
sical and  languid  pace  of  the  personal  char- 
acter he  always  assumes.  There  are  not  as 
many  gags  nor  as  much  action  in  this  full 
feature  length  film  as  usually  characterize 
the  two-reeler,  though  the  picture  is  styled 
after  the  two-reeler.  Langdon  needs  better 
material  than  this  and  far  better  direction 
if  he  is  again  to  assume  the  popularity  he 
once  enjoyed. 

Drawing  Power:  Only  the  past  popular- 
ity of  the  star  may  draw  the  customers  to 
the  box-office  window.  The  picture  will  get 
little  of  the  word  of  mouth  publicity.  It 
has  little  to  recommend  it.  Exploitation 
Angles:  There  is  little  in  the  angles  of  the 
story  or  the  gags  that  can  be  exploited. 
The  star  and  the  title  seem  to  be  the  only 
bets  open. 

THEME :  Domestic  comedy  in  which  the 
badly  hen-pecked  husband  is  sued  for  di- 
vorce, but  instead  of  granting  it  the  Judge 
sentences  the  husband  to  serve  as  the 
kitchen  maid  which  he  does  until  he  becomes 
so  humiliated  he  attempts  suicide,  but  in  do- 
ing so  takes  castor  oil  by  mistake.  The  wife 
and  mother-in-law  think  him  dead  when  he 
disappears,  but  he  returns  to  make  them 
repent  of  their  cruelty  to  him. 

Produced  by  the  Harry  Langdon  Corpo- 
ration. Released  by  First  National.  Re- 
leased February  12, 1928.  Length  5,744  feet. 
The  Cast:  Harry  Langdon,  Gladys  McCon- 
nell,  Helen  Hayward,  William  Jaimison, 
Charles  Thurston.  Director,  Harry  Langdon. 


A  Night  of  Mystery 

Gripping  Story,  Well  Done 
(Reviewed  by  Chester  J.  Smith) 

TT  is  seldom  that  a  heavy  melodrama  is 
■*•  so  well  done  on  the  screen  as  is  this  one 
that  stars  Adolphe  Menjou.  But  for  the 
capable  manner  in  which  it  is  directed  and 
handled  it  might  be  just  another  picture 
somewhat  depressing  and  not  too  entertain- 
ing, but  this  capable  cast  gives  such  a  gen- 
erally good  performance  that  it  holds  one 
fairly  spellbound  throughout. 

The  title  might  suggest  another  one  of 
those  mystery  plays  or  pictures,  but  that  is 


far  from  so.  It  is  an  out  and  out  melo- 
drama, but  the  story  is  so  logical  and  con- 
vincing that  it  is  a  real  pleasure  to  see  it 
unravel  to  a  most  satisfactory  conclusion. 

Menjou  is  a  splendid  hero,  as  effective  in 
the  more  melodramatic  sequences  as  he  is  in 
the  romantic  ones,  of  which  there  are  many 
throughout  the  action  of  the  picture.  His 
acting  is  really  a  splendid  piece  of  work 
that  could  be  effective  only  if  not  overdone 
and  at  no  time  does  he  overreach  himself. 
He  is  given  splendid  support  by  William 
Collier,  Jr.,  brother  of  the  girl  he  loves,  who 
is  unjustly  convicted  of  a  murder;  and  by 
Evelyn  Brent  and  Nora  Lane,  who  divide 
the  feminine  honors  in  an  exceptionally 
good  picture. 

Drawing  Power:  The  melodramatic  na- 
ture of  the  story  together  with  the  splen- 
did acting  and  the  logical  tale  unfolded 
should  make  it  equally  attractive  at  all 
classes  of  houses.  Exploitation  Angles: 
The  tale  is  one  that  offers  the  best  of  rea- 
sons for  the  abolishment  of  capital  punish- 
ment and  the  inconclusiveness  of  circum- 
stantial evidence,  both  subjects  of  interest 
to  newspapers ;  the  star  and  the  good  sup- 
porting cast  offer  exploitation  angles,  as 
does  the  press  book. 

THEME:  Dashing  Captain  is  in  love 
with  girl,  whose  brother  is  convicted  of  mur- 
der which  the  captain  saw  committed  by 
another,  but  by  his  silence  he  protects  a 
former  mistress  who  is  now  the  wife  of  the 
French  trial  judge.  The  girl  refuses  to 
marry  him  because  her  brother  is  a  mur- 
derer. Eventually  the  murderer  confesses 
and  there  is  a  happy  ending. 

Produced  and  distributed  by  Paramount. 
Released,  April  7,  1928.  Length,  5,741  feet. 
The  Cast:  Adolphe  Menjou,  Nora  Lane, 
William  Collier,  Jr.,  Paoul  Paoli,  Evelyn 
Brent,  Claude  King,  Frank  Leigh,  Margaret 
Burt.  Directed  by  Lothar  Mendes.  Adapted 
from  ' '  Captain  Ferreol, ' '  by  Victor  Sardou. 
Adaptation  by  Ernest  Vajda. 


Love  Hungry 

Pleasing  Comedy  Romance 
(Reviewed  by  E.  G.  Johnston) 

rp  HE  title  of  this  picture  might  possibly 
*  suggest  a  more  animated  quest  on  the 
part  of  the  love  hungry  person  than  what 
really  follows,  for  starving  folks  do  get 
vicious  at  times — but  such  is  not  the  ease. 
It's  just  a  nice  little  program  affair,  with 
the  sincere  and  pleasing  work  of  the  princi- 
pals standing  out  as  the  best  thing  about  it. 
Victor  Heerman  can  also  be  credited  with 
a  more  or  less  adequate  brand  of  direction — 
but  the  film  does  drag  through  the  first  half. 
"Love  Hungry"  can  be  placed  under  the 
classification  of  what  is  termed  in  this  field 
an  "audience  picture."  Not  one  bit  of 
naughtiness  in  it,  and  one  that  should  make 
the  members  of  any  censor  board  exclaim: 
' '  What  a  nice,  clean  film ! ' '  There  are  some 
really  amusing  situations,  and  some  of  the 
subtitles  are  quite  good.  Lois  Moran, 
Lawrence  Gray  and  Marjorie  Beebe  render 
an  excellent  account  of  themselves. 

There    is    nothing    startlingly  original 


about  the  srory.  A  discouraged  c-hoi^us  girl, 
the  daughter  of  struggling  parents,  returns 
to  her  home  accompanied  by  a  girl-friend. 
They  find  a  star  boarder  occupying  one  of 
the  rooms.  Quite  a  bit  of  play  is  made  on 
the  girl's  arrival.  Tom,  the  boarder,  play- 
ing his  role  as  a  great  help  to  the  family, 
attempts  to  sell  Joan  the  idea  that  she 
should  marry  a  wealthy  man  and,  subse- 
quently, introduces  her  to  one.  Joan  is  really 
in  love  with  Tom,  who,  in  addition  to  hold- 
ing down  his  regular  work,  is  writing  a 
story  entitled,  "How  to  Marry  on  $40 
Per ! ' '  Following  a  number  of  events,  Tom 
finally  wakes  up  to  the  fact  that  they  love 
each  other,  and  they  decide  to  give  the  $40 
a  whirl. 

Drawing  Power:  A  clean,  wholesome  com- 
edy romance,  which  will  satisfy  most  audi- 
ences. 

Exploitation  Angles:  Play  up  title  and 
names  of  principals. 

THEME:  Comedy  romance  in  which  dis- 
couraged chorine  returns  home.  Plans  mar- 
riage with  wealthy  man,  but  ends  with  en- 
gagement to  man  she  loves,  and  they  start 
off  life  on  $40  per. 

Produced  and  Distributed  by  Fox  Films. 
Length,  5,792  feet.  Released,  April  8,  1928. 
The  Cast:  Lois  Moran,  Lawrence  Gray, 
Marjorie  Beebe,  Edythe  Chapman,  James 
Neill  and  John  Patrick.  Directed  by  Victor 
Heerman. 

Mad  Hour 

A  Tale  of  Jazz  and  Repentance 

(Reviewed  by  Chester  J.  Smith) 

HIS  "Mad  Hour"  is  a  well  played  and 

1  more  or  less  true-to-life  tale  of  jazz, 
its  possible  consequences  and  the  repent- 
ances that  are  apt  to  follow  it.  It  becomes 
harrowing  and  untasty  as  its  climaxes  de- 
velop and  it  causes  one  to  reflect  if  it  is  not 
just  what  might  happen  as  it  does  happen 
in  the  picture,  to  any  jazz-mad  pair  of 
youngsters. 

It  is  a  horrible  ending  and  one  that  hardly 
seems  justified  in  the  closing  sub-title,  ' '  The 
Wages  of  Sin  Is  Death,"  for,  as  a  matter 
of  fact  the  girl,  on  whom  the  tragedy  falls, 
is  not  nearly  so  much  the  sinner  as  the 
sinned  against.  However,  it  is  an  ending 
that  is  entirely  logical  and  it  is  somewhat  a 
relief  from  the  usual  happy  fadeout.  It  is 
just  what  might  be  expected  in  the  circum- 
stances when  a  poor  flapper  girl  weds  a  hor- 
rible cad  who  is  the  son  of  a  wealthy  father. 
The  girl  is  unjustly  sent  to  jail,  has  her 
mariage  annulled  and  her  child  taken  from 
her  all  because  she  is  without  funds  and  is 
deceived  through  her  continued  love  for 
the  cad. 

Sally  O'Neil  is  just  about  the  whole  pic- 
ture. She  is  equally  effective  as  the  jazz- 
mad  girl  and  the  terribly  oppressed  young 
wife  and  mother.  Her  work  is  altogether 
commendable  and  the  highlight  of  a  pic- 
ture that  holds  the  interest  throughout. 
Donald  Reed  is  the  caddish  young  husband, 
who  is  seen  to  better  advantage  in  the  jazz 
sequences  than  in  the  more  serious  moments 
as  the  story  develops.  Lowell  Sherman  does 


April    21,    19  28 


1273 


well  as  the  stylish  crook,  hut  the  role  is  a 
comparatively  small  one.  The  direction  of 
the  picture  seems  unusually  pood. 

Drawing  Power:  It  is  a  story  of  jazz, 
crooks,  prison  and  other  elements  that  have 
their  appeal  to  picture  house  patrons,  and 
being  well  acted  should  prove  a  good  draw 
in  any  type  house.  Exploitation  Angles: 
Elinor  Glyn's  name  and  the  title  will  sug- 
gest ways  of  exploitation,  as  will  the  jazz 
and  the  prison  angles  and  the  popularity  of 
the  leading  players. 

THEME:  Son  of  wealthy  and  socially 
prominent  family  weds  daughter  of  poor 
taxi-driver  as  result  of  wild  jazz  party.  He 
is  disowned  by  father  and  the  youngsters 
are  inveigled  by  a  clever  crook  to  unwit- 
tingly return  stolen  jewels  and  receive  the 
large  reward  for  him.  She  is  captured,  sent 
to  jail  and  while  there  gives  birth  to  a  son, 
which  is  taken  from  her  and  her  marriage 
annulled.  She  is  freed  and  returns  on  the 
night  of  her  former  husband's  second  mar- 
riage. In  distraction  she  drives  off  at  the 
wheel  of  the  wedding  car  and  plunges  over 
a  cliff  to  her  death. 

Produced  and  distributed  by  First  Na- 
tional. Released  March  4,  1928.  Length 
6,625  feet.  The  Cast:  Sally  O'Neil,  Alice 
White,  Donald  Reed,  Larry  Kent,  Lowell 
Sherman,  Norman  Trevor,  Eddie  Clayton, 
James  Farley,  Rose  Dione,  Tully  Marshall, 
Margaret  Livingston,  Jack  Eagan,  Kate 
Price,  Mary  Foy,  Iona  Holmes.  Story  from 
Elinor  Glyn's  ''The  Man  and  the  Moment." 
Adapted  by  Tom  Geraghty.  An  Alan  Dwan 
production.  Directed  by  Joseph  C.  Boyle. 


The  Adorable  Cheat 

Fair  Society  Drama 
(Reviewed  by  Chester  J.  Smith) 
fT,lllS  first  Chesterfield  production  under 
*  the  supervision  of  Lon  A.  Young  tells 
a  story  that  has  often  been  repeated  and 
sometimes  in  a  more  entertaining  manner 
than  this  one.  It  is  altogether  too  slow  mov- 
ing and  its  climaxes  are  unconvincing;  then 
too,  the  incidental  action  is  so  stereotyped 
that  the  tale  is  almost  entirely  without  sus- 
pense. It  is  too  easy  to  foresee  the  culmina- 
tion of  the  tale. 

Lila  Lee  is  starred  in  the  picture  and  to 
her  credit  it  must  be  said  that  she  is  as 
winsome  as  ever  and  she  does  well  in  a  role 
that  gives  her  little  opportunity  to  display 
anything  but  her  winsomeness.  She  is  just 
a  sweet  young  society  girl,  very  much  in  love 
with  the  shipping  clerk  in  her  wealthy 
father's  establishment.  She  is  the  adorable 
cheat  because  she  goes  to  work  as  assistant 
to  the  shipping  clerk  under  an  assumed 
name  and  without  the  father  having  knowl- 
edge of  the  fact.  All  of  which  means  little  or 
nothing  to  the  story  except  that  it  gives 
her  the  opportunity  of  inviting  the  shipping 
clerk  to  a  week-end  party  at  her  home, 
where  the  real  action  take-  place. 

The  cast  is  a  fairly  well  balanced  one, 
but  everything  about  the  picture  is  so  com- 
monplace there  is  little  chance  for  any  of 
them  to  show  real  ability.  Cornelius  Keefe 
is  the  young  lover  and  is  as  attractive  in 
the  role  as  is  Miss  Lee.  The  rule-  of  the 
others  are  rather  insignificant,  but  capably 
handled. 

Drawing  Power:  It  is  neither  better  nor 
worse  than  the  general  run  of  these  pictures 
and  should  do  fairly  well  in  the  neighbor- 
hood houses.  Exploitation  Angles:   Lila  Lee 


is  probably  the  best  bet  you  have  along 
exploitation  lines. 

THEME:  Daughter  of  wealthy  manufac- 
turer falls  in  love  with  his  shipping  clerk 
and  unknown  to  her  father  gets  a  job  as 
shipping  clerk's  assistant  under  an  assumed 
name.  The  romance  ripens  and  he  is  in- 
vited for  a  week-end  party  to  her  home, 
where  her  weakling  brother  through  heavy 
gambling  losses,  rifles  the  father's  safe  and 
suspicion  is  turned'  on  the  shipping  clerk. 
He  proves  his  innocence,  wins  the  place  of 
the  wealthy  man's  general  manager  and 
also  the  girl. 

Produced  and  distributed  by  Chesterfield 
.Motion  Picture  Corp.  Released  April  15, 
1928.  Length,  5,400  feet.  The  Cast:  Lila 
Lee,  Cornelius  Keefe,  Burr  Mcintosh,  Regi- 
nald Sheffield,  Gladden  .1;  Harry  Allen, 

Alice  Knowland,  Virginia  Lee.  Director, 
Burton  King.  Supervised  by  Lon  A.  Voting. 
Story  by  Arthur  Hoerl.  Edited  by  Lee 
Anthony. 


The  Little  Yellow  House 

Oodles  of  Appeal  Here 

(Reviewed  by  Raymond  Canly) 

MR.  AVERAGE  FAN  will  enjoy  the 
homely  appeal,  the  situations  familiar 
to  ordinary  folk  that  are  to  be  found  in 
this  story  by  Beatrice  Burton.  There 
is  sentiment — mother  love,  a  sudden  death, 
a  yearning  lover — that  at  no  time  is  maudlin 
or  far  fetched.  The  simple  little  tale  it 
has  to  tell  has  been  invested  with  a  natural- 
ness, a  fervor  that  is  close  to  the  heart  of 
Main  Street.  Thousands  of  families  ex- 
perience trouble  in  such  a  guise  as  is  pre- 
sented here.  Many  a  fan,  then,  will  not 
look  with  askance  at  the  story.  Exhibitors 
are  out  to  please  the  average  patron. 
Here's  the  type  of  story  that  will  turn  the 
trick. 

"The  Little  Yellow  House"  does  not  go 
in  for  action,  melodrama  and  live-wire 
heroics.  It  is  more  of  characterization  and 
every-day  incident.  Not  soon  will  you  for- 
get Emmy  (Martha  Sleeper),  petulant  and 
somewhat  selfish;  or  Pop  Milburn  (William 
Orlamond),  nearly  all  the  time  gloriously 
soused;  nor  Ma  .Milburn  (Lucy  Beaumont), 
his  tired  and  patient  wife;  nor  Grandma 
Pentland  (Edytlie  Chapman),  the  cross  and 
stern  grand-parent.  The  acting  front  all 
hands  is  good.  Leo  Median's  direction  is 
responsible  to  a  great  extent  to  the  homely 
appeal  of  which  the  picture  smacks. 

Drawing  Power:  A  good  picture  which 
will  draw  well.  Exploitation  Angles:  The 
average  man  and  woman  will  find  it  recog- 
nizable. Use  a  toy  house  for  your  lobby 
display  and  have  it  glaringly  yellow.  Tell 
your  patrons  it's  an  appealing  film. 

THEME:  The  story  of  a  family,  chiefly 
about  the  girl,  who  despises  her  home  and 
regards  it  as  a  hovel.  After  she  has  lived 
away  from  it  for  a  time  and  discovered  that 
her  love  for  luxury  had  aimost  spoiled  her 
life,  she  returns  to  her  mother  well  satis- 
fied to  accept  the  love  of  a  staunch  admirer. 

Produced  and  Distributed  by  F  I!  0.  Re- 
leased, April  24,  1  !»•_'*.  Length,  (i.4(i:i  feet. 
The  Cast:  Orville  Caldwell,  Martha  Sleeper, 
Lucy  Beaumont,  Wm.  Orlamond.  Edward 
Peil.  Jr.,  Freeman  Wood,  Edythc  Chapman. 
Story  by  Beatrice  Burton.  Adaptor, 
Dorothy  Yost.  Continuity  by  Oha>.  Kerr. 
Cameraman,  AJ  Siegler.  Director,  Leo 
Median. 


The  Crimson  Citj 

Okay  us  Program  Fare 

(Reviewed  l>>  Hawnond  (»anlv) 

MELODRAMA  in  the  dive-  of  Singapore, 
an  Englishman  on  the  road  to  degrada- 
tion, a  Chinese  girl  who  lifts  him  up,  schem- 
ing Orientals — all  these  details  and  more 
have  been  welded  together  to  form  a  moder- 
ately entertaining  story.  The  acting  of 
Matthew  Betz,  of  .John  Miljan,  of  Anna 
May  Wong  aids  considerably  in  making 
effective  the  scenes  of  scheming  and  plot- 
ting, of  degradation  and  sacrifice  with 
which  the  picture  is  plentifully  stocked. 

The  scenes  dealing  with  the  water  front 
dive  of  "Dagger"  Foo  (Matthew  Betz) 
have  been  directed  with  vigor  by  Archie 
Mayo.  Naturally,  they  are  the  most  in- 
teresting of  the  story,  but  the  figure  pervad- 
ing them — the  lonesome  little  Chinese  girl, 
Myrna  Loy — is  not  effective  nor  does  she 
ring  so  true.  Miss  Loy  has  the  sloe-eyes, 
the  exotic  features  which,  it  would  seem, 
would  make  her  well  suited  for  her  role. 
However,  she  is  strangely  unemotional. 
Betz  is  first-rate  as  the  scheming  dive-keep- 
er, while  Miss  Wong,  with  what  little  she 
has,  proves  that  she  is  a  capable  Oriental 
miss  when  it  comes  to  acting.  Sojin,  in  a 
minor  part,  is  quite  effective. 

With  its  knife-throwing,  its  strong 
Oriental  atmosphere,  and  many  menaces, 
"The  Crimson  City"  is  a  fairly  strong 
story  with  which  to  attract  the  fans. 

Drawing  Power:  Okay  for  houses  cater- 
ing to  lovers  of  melodrama.  Exploitation 
Angles:  Create  an  Oriental  atmosphere  in 
your  lobby.  Carry  out  a  campaign  or  bally- 
hoo which  has  a  strong  Chinese  flavor. 

THEME:  Melodrama  in  which  Chinese 
girl  saves  Englishman  from  clutches  of 
Chinese  dive-keeper.  The  Englishman 
thinks  he  is  wanted  by  the  police  so  he 
dodges  his  own  kind,  and  avoids  the  English 
girl  he  loves.  However,  he  is  freed  of  guilt 
when  the  real  party  confesses,  and  is  re- 
united to  the  white  girl  when  the  Chinese 
miss  renders  him  a  valuable  service. 

Produced  and  Distributed  by  Warner 
Bros.  Released,  April,  l!»_>s.  Length,  Six 
reels.  The  Cast:  Myrna  Loy,  John  Miljan, 
Leila  Hyams,  .Matthew  Betz,  Anders  Ran- 
dolf,  Sojin,  Anna  May  Wong  and  Richard 
Tucker.  Story  and  scenario  by  Anthony 
Coldeway.   Director,  Archie  Mayo. 

"Slippery  Head" 
( Educational — Two  Reels) 

(Reviewed  by  Raymond  Ganly) 

JOHXuW  ARTHUR  is  the  extremely  dumb 
and  forgetful  hubby,  and  Lucille  Hutton,  his 
impatient  wife,  in  this  Tuxedo  comedy  written 
and  directed  by  Norman  Taurog.  The  latter 
has  not  succeeded  in  waking  the  star  up  and 
giving  him  a  snap  and  dash— at  least  not  quite 
as  well  as  Harry  Sweet,  who  made  of  "Visitors 
Welcome,"  a  recent  Arthur  vehicle,  something 
fast  and  comical. 

The  type  of  comedy  that  forms  the  bulk  of 
this  newer  piece  is  best  described  as  rougbhouse. 
They  break  everything  in  sight.  One  scene, 
showing  Arthur  entertaining  with  a  violin,  while 
Jack  Miller  accompanies  on  the  piano,  turns  out 
to  he  a  veritable  slam-bang,  slapstick  affair. 
Arthur  becomes  entangled  in  his  music  stand, 
his  hands  become  enmeshed  in  fly  paper,  bis  feet 
become  encased  in  violins,  his  general  aspect  is 
awry.  His  accompanies!  fares  no  better  as  he, 
too.  unfortunately  falls  inside  of  the  baby  grand 
and  emerges  with  a  mass  of  wire  and  an  aspect 
<>f  disorder.  This  rougbhouse  type  of  comedy  has 
found  favor  with  audiences  in  the  past,  and  it 
will  probably  collect  a  share  of  chuckles  when 
it  is  flashed  on  the  screens  of  neighborhood  and 
similar  houses  for  which  it  is  best  suited. 


1274 


Motion    Picture    N  e  iv  s- 


"Fighting  Destiny" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

FRED  GILMAN  is  starred  in  this  western 
featurette,  which  varies  little  if  any,  from 
those  that  have  gone  before.  It  is  made  up  of 
intrigue,  romance  and  fast  riding,  with  the  sus- 
pense element  lacking  because  you  always  know 
just  what  is  going  to  happen  next. 

Oilman  is  Dan  Lincoln,  the  Texas  Ranger, 
who  is  in  love  with  Mary  Robins,  owner  of  the 
J.  X.  Ranch.  Mary's  brother  has  fallen  in  with 
bad  company,  particularly  the  villainous  fore- 
man of  Mary's  ranch.  The  youth  attempts  to 
hold  up  Mark  Siddons,  who  has  just  sold  an  ad- 
joining ranch  and  is  returning  with  the  proceeds 
of  the  sale. 

Young  Robins  is  chased  off  by  the  arrival  of 
the  ranger,  but  in  the  chase  abandons  his  horse 
to  hide  in  the  wagon  being  driven  to  the  ranch 
by  his  sister.  He  tells  sister  the  holdup  was 
just  a  fake  and  she  hides  him.  The  ranger  finds 
the  horse  and  sees  that  it  is  branded  with  the 
J.  X.  brand. 

Mary  returns  to  the  ranch  and  becomes  con- 
vinced the  holdup  was  not  a  fake  when  she  over- 
hears the  foreman  calling  down  her  brother  for 
his  bungling.  She  persuades  the  youth  to  ride 
to  the  Siddons'  ranch  and  warn  him  that  a  fur- 
ther attempt  is  to  be  made  to  hold  him  up,  but 
the  foreman  and  his  gang  knock  out  the  boy 
and  hasten  to  the  holdup  scene,  for  which  Mary 
has  already  started  to  sound  the  warning. 

Meantime  the  ranger  comes  upon  the  uncon- 
scious youth,  who  redeems  himself  by  accom- 
panying him  to  the  Siddons  ranch  and  effecting 
the  capture  of  the  desperado  band. 

"Blow  By  Blow" 
(M-G-M  Comedy— Two  Reels) 
(Revieived  by  E.  G.  Johnston) 

AS  far  as  the  throwing  of  food  is  concerned 
this  must  be  put  on  record  as  being  the 
most  completely  done  thing  of  its  kind  the 
writer  has  ever  witnessed.  As  an  accomplish- 
ment in  the  way  of  hurling  a  full  course  of  din- 
ner— soup  to  nuts — in  the  several  faces  around 
a  dining  table — it  must  be  rated  as  a  master- 
piece of  this  sort  of  comedy  making.  Never, 
we  dare  state,  has  food  ever  traveled  faster 
across  a  table— <ox  with  truer  aim.  Max  David- 
son is  the  head  of  a  quarrelsome  family.  Daugh- 
ter is  entertaining  the  boy-friend  amid  the  racket. 
Boy-friend  states  that  more  laughs  are  needed  in 
the  house  as  they  gather  at  the  table.  Spec 
O'Donnell  playfully  shoots  a  piece  of  butter  to 
the  side  of  his  father's  face.  From  this  point 
on  the  game  gathers  headway,  ending  in  a  fusi- 
lade  of  food  throwing — of  course  providing  the 
missing  humor  in  this  household. 


"Barnum  and  Ringling,  Inc." 
(M-G-M  Comedy— Two  Reels) 
(Reviewed  by  E.  G.  Johnston) 

WE  heartily  recommend  this  Robert  Mc- 
Gowan  comedy  as  one  which  will  delight 
the  younger  generation.  The  kids  really  ought 
to  get  a  great  kick  out  of  it  for  as  usual,  "The 
Gang"  put  on  one  of  their  prankish  games. 
This  time  it's  a  circus.  That  there  is  a  dearth 
of  real  animals  does  not  daunt  these  young 
showmen.  Most  of  the  zoological  exhibit  does 
not  quite  run  true  to  form,  it  may  be  admitted, 
but  its  quite  complete  nevertheless.  Complica- 
tions, due  to  the  fact  that  a  Ritzy  hotel  is  being 
used  to  stage  the  show,  arise  in  the  person  of 
the  house  detective.  The  animals  escape  and  the 
corridors  become  full  of  scurrying  guests  and 
animals. 

"Women  Chasers" 
(Universal — Two  Reels) 
{Reviewed  by  Chester  J.  Smith) 

IT  is  unfortunate  that  Mike  and  Ike  are  not 
given  better  material  with  which  to  work. 
They  are  a  pair  of  hard  workers,  they  are  char- 
acters that  undoubtedly  have  an  appeal,  and  they 
have  winning  screen  personalities,  but  they  are 
asked  to  put  over  a  brand  of  humor  that  is  too 
silly   for  any  but   the  smallest  neighborhood 


houses.  If  their  stuff  was  toned  down  a  trifle  and 
a  little  more  attention  was  paid  to  story  ma- 
terial there  is  no  doubt  they  would  achieve  great 
popularity. 

In  this  one  they  answer  an  advertisement  for 
two  brave  men  and  immediately  get  the  posi- 
tions. They  are  employed  by  a  wealthy  man 
who  is  being  blackmailed  by  a  beautiful  girl  and 
their  job  is  to  recover  certain  letters  in  her  pos- 
session. They  hasten  to  a  cafe  where  she  visits 
and  disguise  themselves  as  waiters.  The  letters 
are  concealed  in  the  stocking  of  the  girl.  They 
go  through  all  sorts  of  antics  in  trying  to  re- 
cover them  and  because  of  their  actions  the  place 
is  thrown  into  an  uproar,  which  eventually  cul- 
minates in  a  free-for-all  fight  and  the  complete 
wrecking  of  the  establishment. 


"Limousine  Love" 
(M-G-M  Comedy— Two  Reels) 
{Reviewed  by  E.  G.  Johnston) 

CHARLEY  CHASE  can  generally  be  de- 
pended upon  to  come  through  with  what 
this  writer  considers  the  best  in  two  reel  comedy 
making  of  the  present  day — and  this  one  is  not 
an  exception.  Fred  Guiol  can  also  be  credited 
with  the  good  direction.  As  in  certain  other 
two  reelers  to  his  credit,  Charley  is  on  his  way 
to  meet  his  bride.  It  is  their  wedding  day. 
From  the  time  his  car  crashes  into  another  the 
story  and  action  swiftly  develops,  being  built 
around  the  fact  that  a  married  woman,  drenched 
from  a  spill  in  a  roadside  pool  by  auto,  has 
invaded  the  rear  of  his  limousine  in  order  to  dry 
her  clothing.  Her  husband  comes  along  and 
begs  a  ride  from  Charley.  Her  clothing  van- 
ishes down  a  stream  when  its  rescue  is  attempted. 
Suspense,  as  to  the  discovery  of  the  wife  by  the 
husband,  is  admirably  kept  up — right  up  to  the 
time  of  the  ceremony.  The  cast  includes  Edna 
Marian,  Viola  Richard,  Edgar  Kennedy  and 
Bull  Montana.  An  excellent  two  reeler. 

"Felix  the  Cat  in  Comicalities" 
(Educational — One  Reel) 

NO  wonder  the  little  black  is  popular — when 
they  give  him  vehicles  like  this.  It's  been 
a  long  time  since  the  writer  has  witnessed  an 
animated  cartoon  that  can  boast  so  wide  and 
varied  an  assortment  of  gags,  so  snappy  and 
speedy  a  tempo.  Space  does  not  permit  an 
enumeration  of  the  many  clever  touches  that  are 
discernable  in  almost  every  sequence  of  the  car- 
toon. Suffice  it  to  say  that  it  is  very  good,  one 
of  the  best  Felix  cartoons  yet.  In  their  way 
the  comedy  incidents  are  on  a  par  with  the 
gags  of  a  Llovd  comedv.  Thev've  got  finesse 
and  a  tangible  knack. — RAYMOND  GANLY. 


"The  Flying  Age" 
(Fables-Pathe— One  Reel) 

A FEW  jumps  ahead  of  all  of  the  modern  im- 
provements on  flying  machines,  is  this  car- 
toon of  the  Aesop  Fables  series.  It  has  flying 
trains  and  ferry  boats ;  it  has  flying  perambula- 
tors, and  regular  taxis  in  the  flying  service. 
They  even  wind  up  old  Al's  legs  and  he  ascends 
as  far  as  they  will  spin  and  then  he  is  out 
of  luck  and  compelled  to  make  a  forced  land- 
ing. Some  of  these  flying  machines  on  which 
there  are  open  air  swimming  pools  and  other 
unique  devices  are  bound  to  be  productive  of 
hearty  laughs.  There  is  no  story  in  connection 
with  this  one,  but  it  is  a  distinct  novelty  even 
for  these  fable  cartoons. — CHESTER  J. 
SMITH. 

"Nicknames" 
(Educational — One  Reel) 

THE  main  idea  of  this  Lyman  H.  Howe 
Hodge-Podge  real  is  to  present  the  various 
nicknames  of  the  United  States  in  a  manner 
that  entails  both  sense  and  nonsense.  The  dif- 
ferent states  come  in  for  a  brief  period  of  at- 
tention. A  shot  or  two  of  their  natural 
grandeur,  like  the  dells  of  Wisconsin  or  the 
Green  Mountains  of  Vermont,  a  bit  of  clever 
animation  in  the  titles — all  in  all,  the  reel  is  a 
fairlv  suitable  program  filler.— RAYMOND 
GANLY. 


"From  Soup  to  Nuts" 
(M-G-M  Comedy— Two  Reels) 
(Reviewed  by  E.  G.  Johnston) 

THREE  huge  cakes  and  a  banana  peel  ac- 
complish the  undoing  of  the  Stan  Laurel- 
Oliver  Hardy  team  in  this  one.  The  two  come- 
dians take  a  turn  at  "buttling"  for  a  Ritzy  host- 
ess. The  main  trouble  is  that,  their  experience 
as  waiters,  was  gained  at  a  railroad  restaurant. 
Many  complications  arise;  misinterpretation  of 
orders  to  bring  in  a  "salad  undressed  '  brings 
Stan  to  the  dining  room  in  his  underwear — the 
underwear  being  a  compromise,  on  his  part,  with 
his  conscience.  Hardy  tries  three  times  to  navi- 
gate from  the  kitchen  with  the  big  cake,  but  the 
banana  peel  wins  each  time.  It's  a  very  fair 
two  reeler.  E.  Livingston  Kennedy  directed  and 
it's  a  Hal  Roach  production.  Besides  the  stars, 
Anita  Garvin  and  S.  J.  Stanford  are  in  the  cast. 

"Hungry  Hohoes" 
(Universal-Cartoon — One  Reel) 

CARTOONIST  WALT  DISNEY  displays 
his  usual  skill  and  an  unique  brand  of  hu- 
mor in  this  Oswald  cartoon  which  bristles  with 
funny  incidents  and  mechanical  devices.  It  shows 
Oswald  as  an  adventurous  hobo  stealing  a  ride 
with  a  companion  on  a  freight  and  both  very 
hungry. 

The  freight  is  transporting  a  shipment  of 
livestock  and  a  stray  chicken  comes  the  way  of 
the  hobo  pair  while  they  are  in  transit.  In  the 
absence  of  a  match  Oswald  drags  his  companion 
along  the  road-bed  until  his  trouser's  seat  be- 
comes so  hot  it  serves  as  a  broiler.  At  a  stop- 
ping place  the  hobo  pair  are  chased  by  a  train 
attendant  and  in  the  chase  all  sorts  of  devices 
are  used  until  Oswald  and  his  pal  make  their 
getawav  on  another  freight. — CHESTER  J. 
SMITH. 


"Barnyard  Artists" 
(Fables-Pathe— One  Reel) 

IT  all  comes  out  in  the  wash,  is  the  moral  of 
this  cartoon  in  which  Old  Al  and  Henry  Cat 
turn  artists  and  draw  animated  cartoons,  which 
are  the  basis  of  a  show  for  all  the  animals. 
Their  finished  product  is  flashed  on  the  screen 
and  shows  an  aggressive  pup. 

Then  comes  a  smart  rabbit  who  defies  the 
pup  and  makes  him  take  water.  When  the  real 
character  of  the  pup  is  learned  his  former  vic- 
tims chase  after  him  to  the  edge  of  a  cliff, 
where  one  of  the  elephants  stumbles  over  the 
cliff  and  the  ensuing  crash  into  the  lake  floods 
over  the  screen,  through  the  theatre  and  out 
into  the  streets,  taking  the  audience  in  its  wake. 
There  are  several  bits  of  humor  in  it  that  makes 
this  one  well  above  the  average. — CHESTER 
J.  SMITH. 

"All  Bear" 
(Educational — One  Reel) 

QUITE  often  the  contention  is  heard  that  a 
program  of  interesting  short  subjects 
would  beat  the  average  movie  program  of  fea- 
ture, presentation  and  the  rest  if  the  two  did 
actually  contest.  Certainly  you  rarelv  see  sub- 
jects as  good  as  this  Walter  Futter  Curiosities, 
which  Beth  Brown  has  so  delightfully  edited  and 
titled.  A  program  of  shorts  of  the  calibre  of 
this  one  would,  the  writer  is  sure,  be  worth  the 
time  spent  viewing  it — more  so  than  the  average 
feature  program.  There  is  a  dash  of  fun  in  the 
comical  antics  of  the  two  lumbering  bears. 
Recommended  as  enjovable  fare  for  audiences 
anywhere.— RAYMOND  GANLY. 

"Matching  Wits" 
(Sportli<dit-Pathe — One  Reel) 

THIS  is  another  of  the  refreshing  Grantland 
Rice  "Sportlights"'  and  it  should  be  an  at- 
tractive filler  on  any  program.  It  is  a  matching 
of  wits  between  the  sportsman  and  his  prey,  the 
game  fish  and  the  game  bird.  Here  is  shown 
some  of  the  skill  required  in  landing  the  fighting 
steelhead  trout,  and  again  the  devices  necessary 
for  the  hunter  to  outwit  the  fast-flving  duck 
and  quail.— CHESTER  J.  SMITH. 


April    2  1,    19  28 


1275 


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Some  spirited  displays  featuring  a  spirited  per- 
sonality. The  ads  reproduced  above  exploited 
Clara  Bow  in  "Red  Hair"  at  several  first  run  the- 
atres, including  the  Des  Moines.  Des  Moines; 
Apollo.  Indianapolis:  Princess.  Toledo;  Alhee. 
Cincinnati;  Capitol.  Salt  Lake  City,  and  the 
Howard  in  Atlanta.  The  Princess,  Apollo  and 
Howard  ads  are  three-columns,  the  other  three 
are  of  two-column  size. 


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FOR  SALE — Washington 
Theatre,  Granite  City,  Illi- 
nois. Modern  and  up  to  the 
minute  in  every  detail;  cost 
half  a  million  dollars  and  ow- 
ing to  sickness  will  sacrifice. 
Seats  1900,  can  stand  700— 
open  air  theatre  next  to  build- 
ing, seats  1600,  can  stand 
1000  —  Seven  day  town  — 
population  over  30,000  and 
from  surrounding  towns  draw 
30.000  more.  Pay  rolls  2y2 
million  a  month.  Two  other 
small  theatres  in  town.  Will 
gladly  show  all  records  for 
past  five  years  which  show 
$50,000  a  year  profit.  $125>- 
000  cash  will  handle  deal,  bal- 
ance in  ten  years.  Address 
Box  342,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
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FOR  SALE— Two  theatres 
in  Southwestern  town  of  15,- 
000.  Both  located  advantage- 
ously. At  a  bargain  for  cash 
sale.  Address  Box  341,  care 
Motion  Picture  News.  729 
Seventh  Ave.,  New  York. 

FOR  SALE.— 1,100  second 
hand,  veneer  theatre  chairs  in 
first  class  condition  at  $1.10 
per  chair.  Also  650  first  class 
upholstered  opera  chairs  at 
$3.00  per  chair.  Address  Box 
425.  care  Motion  Picture 
News,  729  Seventh  Ave..  New 
York. 

1.300  P,  A  s  B  B  A  L  L 
CHAIRS  for  Ball  Park.  Air- 
drome. Like  new.  $1.35  each. 
2.500  LEATHER  I'PIIOL- 
STERED  and  VENEER  The- 
atre Chairs  perfect  condition. 
S00  are  RE-l'PIIOLSTERED 
look  like  new.  $1.50  up.  Will 
sell  any  amount.  AMUSE- 
MENT SUPPLY  CO.,  INC., 
729  Seven) li  Ave..  New  York 
City. 


1276 


Motion    Picture  News 


onal  News  from  Corresponden 


IT  is  announced  here,  according 
to  figures  just  made  public  by 
the  federal  reserve,  that  Salt  Lake 
is  leading  the  cities  of  the  12th 
federal  reserve  district  in  the  in- 
crease of  its  volume  of  "retail 
trade."  Seattle  comes  second  in 
the  district  and  Oakland  third. 

Jack  Proctor,  who  came  to  this 
city  from  Los  Angeles,  and  has 
been  acting  as  publicity  manager 
for  the  Louis  Marcus  Enterprises 
throughout  this  territory,  is  re- 
ported to  have  resigned  this  posi- 
tion. 

The  rumor  which  was  reported 
recently  as  a  probability  regarding 
the  opening  of  a  new  Atlas  ex- 
change here  by  Barney  Shooker 
and  Able  Davis,  is  now  announced 
to  have  been  erroneous,  and  future 
arrangements  will  be  announced 
later. 

A.  L.  Glassmann,  who  is  taking 
over  the  Orpheum  theatre  of  Og- 
den,  Utah,  April  15th,  has  been  in 
this  city  for  the  past  week  consult- 
ing with  various  local  concerns  as 
to  the  installation  of  a  new  venti- 
lating system  and  other  major  im- 
provements which  are  to  take  place 
before  the  reopening  of  this  house 
about  May  15th. 

Glassmann  is  leaving  for  Los 
Angeles  right  away  to  make  final 
arrangements  for  the  installation 
of  the  Vitaphone  and  the  Movie- 
tone. 

Manager  Fred  Lind  of  the  F.  B. 
O.  exchange  has  returned  from  a 
visit  to  the  new  shipping  point  re- 
cently opened  at  Butte,  Mont. 

Dave  Bershon,  Western  district 
manager  for  United  Artists,  is  re- 
ported to  be  due  in  this  city  April 
11th  for  a  two  days'  visit. 

Able  Davis,  well  known  in  film 
circles  here,  has  just  joined  forces 
with  United  Artists  and  is  assigned 
to  the  high  points  of  the  territory. 
Davis  will  succeed  F.  M.  Berman, 
according  to  Manager  Stern.  John 


Salt  Lake  City 


Dickson  is  still  working  in  the 
Aloiitana  section  for  Lnited  Ar- 
tists. 

'1  he  local  Tiffany  office,  which 
at  present  is  in  charge  of  Miss 
Alary  Peterson,  is  still  temporarily 
located  at  252  East  First  street  and 
any  future  change  in  location  will 
be  announced  immediately. 

E.  M.  Gibson,  who  has  been  in 
charge  of  the  local  Tiffany  ex- 
change for  the  past  few  months,  is 
now  selling  for  Universal,  it  is 
stated. 

Tony  Hartford,  manager  for 
Universal  in  this  city,  just  re- 
turned from  a  successful  swing 
through  the  Idaho  branch.  This 
office  is  at  the  present  writing  in 
second  place  in  the  Carl  Laemmle 
Anniversary  Drive,  which  ends 
Alay  5th,  and  great  expectations 
are  held  out  here  for  the  local  of- 
fice to  be  sitting  on  top  when  the 
drive  closes.  Hartford  is  leaving 
for  Wyoming  this  week. 

K.  K.  Pack,  former  booker  for 
Universal  at  Butte,  Alontana,  is 
back  in  this  city,  according  to  an- 
nouncement at  the  local  Universal 
exchange. 

The  Salt  Lake  friends  of  H.  H. 
Alilstein,  who  had  charge  of  the 
local  Universal  office  for  some  time, 
will  be  glad  to  know  of  his  re- 
cent promotion  to  one  of  the  prize 
offices  of  the  United  States  for  Uni- 
versal, being  now  assigned  to 
Pittsburgh. 

Exhibitor  Hedstrum,  associated 
with  A.  R.  Anderson  of  the  Or- 
pheum theatre  at  Twin  Falls,  Ida., 
was  a  visitor  here  this  week,  as 
was  Exhibitor  Griggs,  of  Driggs, 
Idaho. 


Wayne  Ball,  manager  for  War- 
ner Bros,  in  this  city,  has  left  for 
Idaho  and  will  also  make  Mon- 
tana before  returning.  Salesman 
Ed.  C.  Mix  is  making  Idaho  with 
Ball  and  M.  F.  Keller  is  en  route 
to  Butte. 

Manager  W.  F.  Gordon  of  the 
Salt  Lake  Associated  First  Na- 
tional office  is  still  in  Butte,  Afont, 
where  he  had  charge  of  the  special 
Film  Board  of  Trade  meeting  held 
there. 

Manager  Clyde  H.  Messinger  is 
now  making  the  Twin  Falls  branch 
of  Idaho  for  Educational. 

Among  the  exhibitors  visiting 
this  city  within  the  past  few  days 
was  Ray  Sutton  of  the  Strand  the- 
atre at  Provo,  Utah;  J.  W.  Nixon, 
of  the  Bonita  theatre  at  Provo, 
Utah;  E.  Tietjen,  of  the  Jewel 
theatre  at  Santaquin,  Utah,  and 
Mrs.  E.  H.  Littlejohn,  of  the  Ly- 
ric theatre  at  Price,  Utah. 

John  Stable,  of  the  Bountiful 
theatre  at  Bountiful,  Utah,  was  also 
in  on  a  booking  trip  this  week,  it 
is  reported. 

Ben  F.  Rosenberg,  district  man- 
ager for  Fox,,  has  left  this  city 
for  a  short  trip  to  Los  Angeles. 
Manager  Charles  Walker,  of  this 
exchange,  is  making  the  Idaho  sec- 
tion. 

In  addition  to  Manager  George 
E.  Carpenter,  of  the  Capitol  the- 
atre, Carl  A.  Porter,  of  the  Para- 
mount Empress,  and  Ray  Handy, 
of  the  Victory  theatre  of  this  city, 
Joe  Koehler,  of  the  Idaho  theatre 
at  Twin  Falls,  Idaho,  Harry  Ash- 
ton,  of  the  Paramount  at  Ogden, 
and  Sam  Levine,  of  the  Paramount 
of  Provo,  Utah,  were  in  attending 


the  meeting  held  by  the  Louis  Mar- 
cus Enterprises,  of  which  L.  Alar- 
cus,  here,  is  president  and  general 
manager. 

"Hap"  Fredericks,  local  manager 
for  Columbia  Pictures  at  this  ex- 
change, is  working  in  the  Cache 
Valley  section  of  Northern  Utah 
this  week,  leaving  Miss  Nina  Scott 
in  charge  during  his  absence. 

Fred  Young,  who  has  been  in 
Denver  and  the  surrounding  terri- 
tory for  the  past  few  months,  is 
now  in  the  Salt  Lake  territory  for 
a  short  time  for  Columbia. 

Fred  Brown,  one  of  the  owners 
of  the  DeLuxe  Feature  Film  ex- 
changes in  Denver  and  Salt  Lake 
City,  left  last  week  for  Denevr,  af- 
ter having  spent  several  months  in 
this  city.  James  R.  Keitz,  branch 
manager  here,  has  left  for  a  trip 
into  the  Southern  Utah  territory. 

Alanager  O.  Wog,  of  the  local 
Paramount-Famous-Lasky  office,  is 
back  from  Butte,  Alont.,  where  he 
attended  the  Montana  Film  Board 
of  Trade  meeting. 

L.  C.  Wingham  is  expected  back 
to  his  managerial  desk  at  the  Salt 
Lake  Metro-Goldwyn-Alayer  ex- 
change the  latter  part  of  the  week 
from  Montana. 

C.  J.  Sonin,  purchasing  agent  for 
Aletro-Goldwyn-Alayer,  from  New 
York,  is  in  this  city  visiting  the 
local  office  and  leaves  for  Denver 
right  away. 

At  the  semi-annual  meeting  of 
the  Motion  Picture  Theatre  Own- 
ers of  Utah,  held  here  a  few  days 
ago,  it  was  decided  upon  to  hold 
these  meetings  quarterly  from  now 
on,  according  to  report. 

Mell  Stringham,  owner  of  the 
Colonial  theatre  of  Ogden,  Utah, 
is  also  among  the  exhibitor  visit- 
ors in  this  city  at  this  time. 

J.  W.  Simmons,  of  the  Orpheum 
theatre  at  Oakley,  Idaho,  and  well 
known  in  this  section,  is  on  a  book- 
ing tour  here. 


Milwaukee 


THE  latest  Wisconsin  addition 
to  the  U-chain,  the  Venetian 
theatre  at  Racine,,  opened  on  April 
12th,  thereby  adding  2750  seats  to 
the  Alilwaukee  theatre  circuit.  Ar- 
thur Friedman  is  managing  the  the- 
atre, as  well  as  the  Rialto. 

A.  L.  Merritt,  manager  of  the 
Gem  and  Princess  theatres  at 
Oconto,  spent  last  Tuesday  in  the 
city. 

Fred  Meyer,  manager  of  the  Al- 
hambra  theatre,  has  purchased  a 
new  Franklin. 

Ferdinand  Felzman,  formerly 
on  the  sales  staff  of  Paramount 
and  First  National,  is  now  repre- 
senting Universal  in  northern  Wis- 
consin territory. 

"Doc"  Honeck,  until  recently 
branch  manager  for  Pathe,  and 
James  Zanias,  formerly  manager 
of  the  Apollo  theatre  at  Janesvillc, 


are  associated  in  the  distribution 
of  Regal  Films,  and  have  estab- 
lished their  office  in  the  Educa- 
tional exchange. 

Burglars  broke  into  the  Riviera 
theatre  Sunday  night  and  knocked 
the  combination  off  the  safe  in  the 
office  on  the  second  floor  and  then 
fled  without  taking  anything.  One 
thousand  dollars  in  currency  in  the 
safe  remained  untouched. 

The  Al.  Ringling  theatre,  Bara- 
boo,  under  management  of  A. 
Roser,  has  installed  a  new  organ. 

Percy  Palmer,  manager  of  the 
Rialto  theatre  at  Edgerton,  was  a 
recent  caller  at  the  various  ex- 
changes. 

The  Fox  exchange  has  issued  in- 
vitation to  their  formal  open 
house  at  the  new  exchange  for 
Tuesday. 

A  film  in  the  projection  room  of 


the  Strand  caught  fire  at  noon 
Tuesday  and  seriously  burned  the 
operator,  Paul  Magnott,  about  the 
hands  and  face.  About  300  patrons 
at  the  first  show  filed  out  in  orderly 
fashion. 

E.  Berth,  manager  of  the  Pastime 
at  Kiel,  spent  Wednesday  in  the 

city. 

The  Community  Theatres,  Inc., 
in  taking  over  the  Orpheum  at 
Burlington  now  control  the  town's 
three  theatres. 

A.  C.  Accola,  manager  of  the 
Bonham  theatre  at  Prairie  du  Sac, 
flew  to  the  city  in  his  plane  on 
Friday,  stopping  off  at  the  ex- 
changes for  a  brief  visit.  Mr.  Ac- 
cola  is  on  his  way  to  Detroit  to 
attend  the  convention  of  flyers. 

Alidwesco  has  recently  made  a 
few  changes  on  its  staff.  Charles 
Alurray,  formerly  manager  of  the 


Rialto  at  Minneapolis,  is  now 
managing  the  Oriental.  Jack  Plant, 
who  managed  the  Oriental,  is  now 
at  the  Garfield.  Mr.  Plant  succeeds 
George  Deubach,  who  has  been 
given  a  short  leave  of  absence,  due 
to  illness.  Louis  Orloff,  former 
purchasing  agent  for  Alidwesco,  is 
now  managing  the  Mirth,  and  the 
Mirth's  former  manager,  Milton 
Harmon,  is  running  the  Savoy. 
Harry  Perlewitz  sold  his  interest 
in  the  Savoy  at  the  time  Alidwesco 
took  over  the  Saxe  theatres,  but 
continued  to  manage  the  house  un- 
til recently.  Mr.  Deubach,  it  is  said, 
will  take  over  the  duties  of  pur- 
chasing agent  for  Midwesco  very 
soon. 

Frank  Borchert  of  the  Door  the- 
atre at  Sturgeon  Bay  was  recently 
seen  in  the  exchanges. 

Neil  Duffy  of  the  Elite,  at  Ap- 
pleton  made  his  visit  on  schedule. 


April    2  1 


1  9  2  8 


Mil 


Seattle 


LO.  LUKAN,  one  of  the  most 
•  popular  film  men  ever  to  hit 
tin-  Pacific  Northwest  territory, 
returned  to  Seattle  last  week  as 
manager  of  the  First  National  ex- 
change, much  to  the  pleasure  of 
many  of  the  film  men  and  exhib- 
itors of  the  district.  Mr.  Lukan, 
jvho  has  hcen  western  district  man- 
ager for  First  National,  relieves 
Les  Davis,  who  can  now  return  to 
his  former  manager's  desk  at  Port- 
land, which  he  left  three  weeks  ago 
to  succeed  Jack  Bower  in  Seattle, 
handling  both  exchanges  for  the 
time  being. 

Announcement  was  made  by 
Herschel  Stuart  from  West  Coast 
executive  offices  in  Seattle  last 
week,  to  the  effect  that  Joe  Rob 
erts  has  been  added  to  the  publicity 
staff  of  West  Coast  Theatres  in 
this  city,  and  will  specialize  in 
radio  publicity  for  the  Wesco 
houses. 

Matt  Aparton,  manager  of  the 
Universal  branch  exchange,  has 
been  decidedly  happy  lately  over 
che  report  that  the  local  office  is 
exactly  66  per  cent  ahead  of  its 
business  over  the  same  three - 
months  period  in  1927,  according 
to  figures  just  compiled  and  au- 
thenticated by  the  "U"  home  office. 

George  Lipschultz,  former  di- 
rector of  orchestras  for  West 
Coast  Theatres  in  California  and 
Seattle,  returned  from  a  vaudeville 
tour  last  week  and  is  now  acting  as 
guest  conductor  for  one  of  Seattle's 
most  popular  dance  aggregations 


at  the  Butler  Hotel  in  this  city. 
These  engagements  will  be  main- 
tained until  the  opening  of  the 
May  (lower  theatre,  now  under  con- 
struction, at  which  time  Mr.  Lip- 
schutz  will  assume  direction  of  that 
house's  large  symphony  orchestra. 

Mr.  and  Mrs.  F.  F.  Aircy,  ex- 
hibitors of  Twisp  and  Winthrop, 
Washington,  spent  a  few  days 
among  the  film  exchanges  and  the- 
atres of  this  city  last  week — their 
first  trip  to  Seattle  in  fifive  years ! 
During  this  period  of  time  they 
have  continuously  operated  the- 
atres, yet  have  met  no  exchange 
managers  at  any  time,  and  have 
successfully  conducted  their  busi- 
ness entirely  with  salesmen  to  the 
absolute  satisfaction  of  all  parties 
concerned. 

Two  hundred  and  fifty  members 
and  guests  of  the  Olympic  Break- 
fast Club  of  Seattle  were  enter- 
tained at  their  weekly  Wednesday 
morning  breakfast  at  7:30  a.  m. 
last  week  in  the  spacious  foyer  of 
the  new  Seattle  theatre.  The  the- 
atre program  was  handled  by  Ted 
Emerson,  publicity  director,  and 
Alex  Levin  and  Bernard  Hyncs, 
manager  and  assistant  manager. 

F.  F.  Vincent,  special  exploita- 
tion manager  for  Universal  Chain 
Theatres  in  the  Seattle  territory 
for  the  last  several  months,  took 
his  departure  from  the  local  office 
last  week  and  will  rejoin  the  staff 
of  the  Universal  exchange  in  San 
Francisco,  his  former  location. 

Bill  Farrell  of  the  Avenue  the- 


atre, Yakima,  was  a  visitor  on  film 
row  last  week,  and  reports  very 
successful  business  in  Eastern 
Washington. 

Friends  of  Jack  Sullivan,  former 
manager  of  the  Fox  exchange  in 
this  city,  were  pleased  last  week  to 
learn  of  his  appointment  as  film 
buyer  and  director  of  bookings  for 
the  West  Coast  Theatre  circuits, 
with  offices  in  Los  Angeles.  He 
succeeds  Joe  Goldburg,  now  con- 
nected with  Columbia. 

Reports  from  Tacoma  last  week 
indicate  that  the  Circle  Theatre 
Company,  coni|)osed  of  D.  C.  Mill- 
ward  of  Seattle  and  associates, 
have  completed  a  deal  for  the  ac- 
quisition of  the  Palace  theatre  in 
that  city,  formerly  operated  by  L. 

A.  Drinkwine,  who  filed  a  bank- 
ruptcy petition  several  weeks  ago. 
The  Circle  Company  also  controls 
the  Bijou  theatre  in  Tacoma. 

Manager  Ben  Fish,  of  the  Metro- 
Goldwyn-Mayer  exchange,  had  as 
his  guest  last  week  C.  J.  Sonin, 
director  of  accessories  for  M-G- 
M,  with  headquarters  in  New 
York.  He  is  on  the  final  lap  of 
a  national  tour. 

B.  F.  Shearer,  president  of  the 

B.  F.  Shearer  Company,  theat re- 
equipment  specialists,  and  Hey- 
wood-Wakefield  representatives  in 
the  Northwest,  returned  last  week 
from  a  three  weeks  trip  to  Califor- 
nia, arranging  new  contracts  for 
the  equipping  and  furnishing  of 
several  new  Coast  theatres. 


George  P.  Endert,  for  the  past 
twenty  years  in  the  film  business 
in  the  Northwest,  and  manager  of 
the  Famus  Players  exchange  here 
for  the  last  ten  years,  last  week 
opened  personal  offices  in  the  Se- 
curities building,  close  to  film  row. 
Mr.  Endert  will  devote  his  time  to 
the  operation  of  a  "personal  serv- 
ice" plan  for  out-of-town  exhibi- 
tors, negotiating  with  exchanges, 
supply  houses,  etc.,  and  thus  sav- 
ing the  exhibitor  time  and  cost. 

Robert  W.  Bender,  manager  of 
the  Columbia  theatre,  returned  last 
week  from  a  brief  business  trip  to 
San  Francisco  and  Los  Angeles, 
where  he  spent  several  days  in  con- 
ference with  Universal  theatre  and 
film  heads. 

Wallace  B.  Rucker,  manager  of 
the  Educational  exchange  in  this 
city,  has  been  receiving  the  con- 
gratulations of  his  many  friends 
recently  over  the  national  publicity 
he  received  a  week  or  two  ago  in 
one  of  the  home  office  advertise- 
ments published  in  Motion  Pic- 
ture News.  Mr.  Ruckcr's  name 
and  the  service  of  his  local  branch 
was  prominently  commended  in  the 
advertisement,  in  the  form  of  a  let- 
ter from  a  local  theatrical  concern 
to  Education's  home  office. 

C.  E.  Farrell  and  Harry  Ulsh, 
competing  exhibitors  from  Ellens- 
burg,  Washington,  were  both  visit- 
ors on  film  row  for  a  short  time 
last  week. 


Cincinnati 


THE  blue  law  fight  which  re- 
cently attracted  country-wide 
attention  at  Dover,  Ohio,  is  be- 
ginning to  have  its  counterpart  at 
Marion,  Ohio,  where  Edward  F. 
Sharpless,  manager  of  the  Grand 
theatre,  is  defying  the  minions  of 
the  law.  Sharpless  was  recently  ar- 
rested for  having  operated  his  the- 
atre on  Sunday.  He  was  indicted 
on  four  counts  by  a  special  grand 
jury.  When  the  case  was  tried,  the 
jury,  after  deliberating  for  two 
hours,  failed  to  agree,  and  was  dis- 


charged. Sharpless  declares  he  will 
continue  to  operate  on  Sunday,  and 
is  backing  up  his  statement  with 
regular  Sunday  programs,  which 
thus  far  have  not  again  been  seri- 
ously interfered  with. 

Roy  Boomer,  who  for  the  past 
four  months  has  been  manager  of 
Schine's  Ohio  theatre,  Sidney, 
Ohio,  has  been  transferred  to  the 
Chicago  district  where  he  will  have 
charge  of  a  chain  of  houses  for  the 
Schinc  interests.  Jinunie  Carter, 
general  manager  of  operations  of 


the  Schine  theatres,  has  come  to 
Sidney  from  New  York,  and  will 
remain  for  a  few  weeks  until  a 
new  manager  is  appointed. 

Charlie  Kuehle,  who  has  been 
connected  with  various  exchanges 
in  Cincinnati,  has  organized  a  com- 
pany to  distribute  Ufa  German 
films  in  Ohio,  Michigan,  Indiana 
and  Kentucky. 

According  to  current  reports. 
Dayton,  Ohio,  is  to  have  two  new 
houses  to  its  already  long  list.  The 
Mills  Realty  Co.,  of  that  city  con- 


template the  erection  of  a  theatre 
at  Third  and  Kilmer  streets  to  cost 
around  $150,000.  Another  company 
headed  by  W.  L.  Clemmer,  is  said 
to  be  in  process  of  formation,  to 
build  a  house  at  Third  and  Mathi- 
son  streets. 

The  Harris  Amusement  Co., 
Steubcnville.  Ohio,  of  which  J.  H. 
Harris  is  president,  has  awarded  a 
contract  to  Thos.  W.  Lamb,  of 
New  York  City  for  the  erection  of 
a  new  theatre. 


Florida 


RM.  YOUNG,  who  operated 
•  the  picture  show  in  the  high 
school  auditorium  at  Ocoee,  for 
Cecil  A.  Ross,  of  Apopka,  has 
branched  out  for  himself,  taking 
over  the  Sylvan  at  Wildwood.  He 
reports  business  as  being  very 
satisfactorv. 

C.  M.  Winton  and  J.  O.  Vann 
have  purchased  the  Franklin,  at 
Bushnell,  from  the  K.  A.  Miller 


circuit.  Four  years  ago,  when  Mr. 
Vann  was  but  15  years  old,  he  be- 
came operator  in  this  theatre.  A 
year  later  he  was  given  the  man- 
agement of  the  house  and  now  at 
the  age  of  19  he  is  part  owner  and 
has  the  honor  of  being  the  young- 
est exhibitor  in  the  State,  he  hav- 
ing complete  charge  of  the  theatre 
and  doing  all  the  booking. 

Manager  George  Peck  is  deter- 


mined to  keep  the  Victory  the 
real  "talkie"  house  of  Tampa.  He 
has  had  the  Vitaphone  features  and 
special  presentations  for  several 
weeks  and  they  have  been  very 
successful.  All  showings  have  been 
given  a  full  week  and  two  of  the 
offerings  were  held  over  for  a  sec- 
ond week,  establishing  a  record 
for  long  runs  in  Tampa.  Starting 
next  week  he  will  add  the  Fox 


News  to  his  program  with  the 
Movietone  arrangement  in  con- 
nection. 

N.  V.  Darley.  manager  of  the 
Rivoli  in  Ybor  City  and  the  Royal 
m  Tarpon  Springs,  was  in  Atlanta 
last  week  on  a  "booking  trip." 

George  Frcllson  has  sold  his  in- 
terest in  the  Alcazar  at  Venice  and 
will  confine  his  activities  to  the 
Rex  in  Lakeland. 


1278 


Motion    Picture  News 


San  Francisco 


IN  appreciation  of  his  fealty  and 
splendid  accomplishments,  the 
M-G-M  Corporation  have  put  in 
motion  a  sales  drive  in  which  the 
general  sales  manager,  Felix  F. 
Feist,  will  be  signally  honored. 
The  dates  are  April  29th  to  May 
12th,  inclusive,  and  the  celebration 
is  of  national  color,  taking  in  the 
entire  territory  under  Feist's  do- 
main. 

District  Manager  G.  A.  Hickey 
and  Branch  Manager  Grover  C. 
Parsons,  together  with  the  entire 
personnel  of  the  various  branch  of- 
fice complements,  are  planning  to 
put  the  Pacific  Division  at  the  top 
of  the  list  in  honor  of  the  celebrant. 

In  the  local  exchange,  W.  R. 
Cox,  office  manager ;  Harry 
Schmidt,  head  booker,  with  his  as- 
sistant, Ed  Fryer,  Nadine,  Amos, 
secretary,    Parsons,    Mae  Sezaro, 


are  pepped  up  to  the  highest  ten- 
sion. 

Eno  Lion,  of  the  Hester  The- 
atre, San  Jose,  has  placed  an  order 
for  new  seats. 

A  new  theatre  is  to  be  opened  at 
Arroyo  Grande,  Calif.,  and  com- 
plete kine-booth  equipment  was 
purchased  from  the  National  The- 
atre Supply  Company. 

Dave  Bershon,  United  Artists' 
district  manager,  was  on  the  row- 
recently. 

D.  C.  Millward,  of  Seattle,  re- 
cently visited  the  organ  studio  of 
the  National  Theatre  Supply  Com- 
pany. Millward's  trip  was  entirely 
for  the  purpose  of  purchasing  an 
organ  for  the  new  theatre  he  and 
Gowan  are  building  in  Portland. 

J.  Frank  Shea  went  through  San 
Francisco  recently  on  his  way  to 
Los  Angeles. 


J.  Goldberg  was  at  the  local  Co- 
lumbia exchange  for  a  few  days. 
He  is  making  a  tour  of  the  western 
offices. 

Charles  Sonin,  manager  of  the 
exploitation  department  for  Metro- 
Goldwyn-Mayer,  recently  made  hi* 
annual  visit  to  the  San  Francisco 
office. 

Gus  Johnson,  of  Newman;  Harry 
Poole,  of  Klamath  Falls,  Ore.,  and 
H.  E.  Gilman.  of  Weed,  were  re- 
cent out-of-town  visitors. 

Ole  Olsen,  film  salesman,  reports 
his  car  was  stolen  while  he  was  in 
Reading. 

Harry  Schmidt,  head  booker  at 
M-G-M,  had  a  birthday  Saturday, 
March  24.  He  received  two  boxes 
of  candy,  C.  O.  D.,  which  he  re- 
fused to  accept. 

Raoul  Walsh,  Malcolm  Stewart 
Stewart  Boylan,  W.  R.  Sheehan 


and  J.  R.  Grainger,  officials  of  the 
Fox  Corporation,  were  recent  vis- 
itors in  San  Francisco. 

The  local  First  National  ex- 
change has  lost  L.  O.  Lukan  as 
their  division  manager  as  he  has 
taken  over  the  Seattle  exchange 
and  will  act  in  the  capacity  of 
manager  of  that  exchange  and  will 
also  have  the  Portland  office  under 
his  supervision.  The  San  Fran- 
cisco office  regrets  losing  Lukan. 

Manager  Louis  Greenfield  has 
purchased  the  Orchestraphone 
which  is  being  shipped  to  the  Con- 
solidated Amusement  Company  of 
Honolulu.  Louis  Greenfield  pur- 
chased the  Orchestraphone  not  only 
for  the  Consolidated  Amusement 
Company  but  it  will  also  be  in- 
stalled in  the  American  theatre, 
San  Francisco,  and  also  in  the 
Harding  theatre,  San  Francisco 


THE  Majestic  theatre  is  now 
celebrating  anniversary  week 
after  seven  years  of  successful 
business  in  the  present  location, 
and  a  quarter  of  a  century  since 
its  beginning  in  Dallas.  Karl  Hob- 
letzelle  has  received  many  con- 
gratulations on  his  past  record  of 
achievement  as  president  of  the  In- 
terstate Circuit,  which  operates  the 
Majestic  theatre  here  and  a  chain 
of  theatres  in  Texas,  Arkansas, 
Oklahoma,  Louisiana,  Alabama  and 
Georgia.  The  Majestic  was  the 
first  theatre  outside  of  New  York 
to  install  Movietone  as  a  perma- 
nent feature,  and  is  Movietone's 
largest  user. 

James  O.  Cherry,  "ramrod"  of 
the  Melba  theatre,  was  agreeably 
surprised  with  a  birthday  dinner, 
arranged  by  Mrs.  Cherry  in  honor 


of  his  31st  birthday.  This  seems 
to  be  Mr.  Cherry's  week  as  he 
rolled  up  the  largest  week's  gross 
the  Melba  has  enjoyed. 

Frank  Starz,  publicity  manager 
for  the  Majestic  theatre,  expended 
some  unusually  good  publicity  on 
last  week's  program,  and  business 
proved  it  to  be  sound  publicity. 

Don  Carle  Gillette,  editor  of 
Billboard,  is  a  Dallas  visitor. 

The  Publix  organization  is  now 
installing  Vitaphone  in  its  Fort 
Worth  theatre.  Ross  A.  Wiegand, 
the  "publicity  dynamo"  of  the 
Melba,  is  handling  the  installation 
from  his  Dallas  office,  and  expects 
to  present  the  installation  about 
April  15th. 

Bennv  Piermont  of  the  Vita- 
phone  Corporation  is  in  Dallas  and 
states  that  the  Melba  theatre,  Dal- 


las, has  perfect  accoustic  proper- 
ties for  the  Vitaphone.  Mr.  Pier- 
mont considers  the  Melba  his  best 
Vitaphone  installation. 

The  King  Theatre  Supply  Co. 
has  just  finished  editing  and  com- 
piling a  new  catalogue  of  their  com- 
plete line  of  equipment. 

Victor  Lowery  has  been  added 
to  the  Melba  staff  as  house  mana- 
ger under  Mr.  Cherry's  supervi- 
sion. Mr.  Lowery  has  been  engaged 
in  the  insurance  business  for  the 
past  seven  years  and  is  well  known 
in  Dallas. 

A.  Hadyn  Mason,  managing  di- 
rector of  the  Palace  theatre,  was 
host  to  the  members  of  the  Dallas 
baseball  team  Monday  night  at  the 
theatre,  with  Harold  Lloyd  in 
"Speedy."  Special  features  were 
given  by  Ken  Whitmer.  director  of 


the  Palace  Stage  Band,  and  by 
members  of  the  Publix  Stage  Re- 
vue. Six  autographed  baseballs 
were  given  to  patrons  in  the  audi- 
ence. 

The  Brownsville  Amusement  Co., 
a  new  theatre  organization  com- 
posed of  San  Benito  and  Browns- 
ville interests,  is  to  be  capitalized 
at  $70,000  and  will  operate  the 
Queen,  Texas  and  Capitol  theatres 
in  Brownsville. 

Work  has  been  started  on  the 
new  $100,000  theatre  at  Big 
Springs,  Texas,  which  will  have  a 
seating  capacity  of  1500  and  the 
most  modern  heating,  ventilating 
and  lighting  equipment. 

Hal  Norfleet,  director,  is  in  the 
Comal  Sanitarium  at  New  Brauns- 
fels,  Texas,  and  will  undergo  a 
serious  operation. 


Canada 


FRANK  C.  BADGLFY,  director 
of  the  Canadian  Government 
motion  picture  studio  at  Ottawa, 
has  sailed  for  England,  where  he 
is  to  make  a  survey  of  the  film 
situation,  particularly  with  regard 
to  the  Film  Quota  Act,  which  went 
into  effect  April  1.  Mr.  Badgley 
expects  to  arrange  for  wide  distri- 
bution of  Canadian  Government  re- 
leases in  the  British  Isles. 

Mr.  Badgley  is  making  his  head- 
quarters at  the  office  of  Harrison 
Watson,  chief  Canadian  trade  com- 
missioner in  England,  London.  He 
will  be  absent  from  Ottawa  about 
six  weeks. 

The  Federal  Electric  District 
Commission,  Ottawa,  Ontario,  has 
agreed  to  pay  $1,250,000  for  the 
Russell  theatre  property  in  the 
downtown  section  of  Ottawa  and 


the  theatre  closed  its  doors  Satur- 
day night,  April  14.  The  area  oc- 
cupied by  the  theatre  and  the  ad- 
joining hotel  is  to  be  converted 
into  a  Government  Parkway. 

For  some  time  the  Famous  Play- 
ers Canadian  Corporation,  Toronto, 
had  held  a  booking  arrangement 
with  the  Russell  theatre.  Famous 
Players  is  now  proceeding  with  the 
erection  of  a  new  theatre  in  Ot- 
tawa, costing  $1,225,000.  The  com- 
pany already  has  the  Regent  and 
Imperial  theatres  in  Ottawa. 

S.  Fardella  of  Fergus,  Ontario, 
has  announced  the  construction  of 
the  Grand  theatre  at  Fergus,  which 
is  to  be  opened  August  1.  The  the- 
atre is  to  be  of  solid  stone,  meas- 
uring 43  by  120  feet.  The  cost 
is  525,000  and  the  seating  capacitv 
is  475. 


George  Patton,  director  of  the 
Ontario  Government  Motion  Pic- 
ture Studio  at  Trenton,  Ontario, 
and  Hon.  J.  D.  Monteigh,  Ontario 
Provincial  Treasurer,  represented 
Ontario  at  the  spring  convention  of 
the  Society  of  Motion  Picture  En- 
gineers at  Hollywood,  Calif. 

Col.  J.  A.  Cooper,  president  and 
secretary  of  the  Motion  Picture 
Distributors  and  Exhibitors  of 
Canada,  is  convalescing  at  Welles- 
ley  Hospital,  Toronto,  following 
his  serious  accident  at  Regina, 
Sask..  when  he  lost  a  foot  and  was 
otherwise  injured  by  a  train.  Col. 
Cooper  suffered  severely  from 
shock  and  was  unable  to  receive 
visitors  for  some  weeks. 

W.  C.  Gehring,  Toronto,  Ca- 
nadian   district    manager    for  the 


Fox  Film  Corporation,  has  been 
working  energetically  to  put  across 
the  special  Fox-Grainger  Week, 
which  is  being  observed  simultane- 
ously in  Canada  with  the  company 
celebration  in  the  United  States. 

The  wife  of  Fred  Schaefer,  man- 
ager of  the  big  Pantages  theatre, 
Toronto,  Ontario,  is  recovering 
from  a  dangerous  illness.  Mr.  and 
Mrs.  Schaefer  formerly  resided  in 
Buffalo,  N.  Y.,  where  he  was  well 
known  as  a  theatre  manager. 

The  Provincial  Board  of  Trade 
of  Alberta  asked  the  Alberta  Gov- 
ernment to  abolish  the  amusement 
tax  on  theatre  tickets  for  children. 
Premier  Brownlee  has  replied  tint 
there  will  be  no  change  in  the 
Amusement  Tax  Act  in  Alberta 
this  year. 


April    21,    19  28 


1279 


Des  Moines 


P.ANS  arc  progressing  for  the 
new  $60,000  house  at  Nevada, 
Iowa,  which  will  he  constructed  by 
Oscar  Strcine  for  the  Circle 
Amusement  Company  which  have 
a  number  of  houses  in  Iowa.  Mr. 
Strcine  plans  to  name  the  new 
house  the  Circle  Theatre.  It  will 
seat  840  people  and  will  not  be 
ready  for  its  opening  until  in 
August.  Mr.  Strcine  was  formerly 
an  exhibitor  at  Belle  Plain,  Iowa. 
His  new  theatre  at  Nevada  will  of- 
fer competition  to  the  Palace  The- 
atre under  the  management  of  W. 
P.  Gressman. 

The  bowling  contest  is  Hearing 
a  close  with  some  positions  still 
largely  in  doubt  though  it  looks  as 
though  First  National  will  be  con- 
ceded first  place.  Universal  and 
Metro-Goldyn-Mayer  both  still 
claim  last  place. 

Irving  Mersel  is  the  new  sales- 
man at  the  office  of  Pathe.  He 
came  from  points  west  and  this  is 
his  first  association  with  Pathe. 

A  H.  Lehman,  who  is  a  new  man 
in  the  theatre  business,  has  bought 
the  Majestic  Theatre  at  Avoca, 
Iowa.  He  bought  the  house  from 
M.  A.  Brewn. 

W.  J.  Miller,  theatre  broker, 
drew  up  the  contract  a  short  time 
back  for  the  transfer  of  owner- 
ship for  the  Strand  Theatre  at 
Toledo,  Iowa.  This  theatre  has 
been  in  charge  for  the  past  year 
and  a  half  of  R.  C.  Reagan  who 
came  from  Bowlder,  Colo.,  to  go 
into  the  theatre  game  in  Iowa.  Mr. 
Reagan  sold  the  house  to  Clarence 
Dayton  of  Stockport,  Iowa,  and 
will  return  to  Colorado  and  go  in- 


to business  again  at  Bowlder.  Mr. 
as  biller. 

Dayton,  who  took  possession  of 
the  Toledo  house  on  March  1,  has 
leased  the  house  until  June  1  to 
H.  M.  Kirkman.  After  that  date 
be  plans  to  take  the  active  man- 
agement of  the  house  himself. 

Tom  North,  representative  for 
Aesop's  Fables  and  Timely  Topics, 
was  at  the  office  of  Pathe  this 
week,  as  was  also  F.  C.  Aiken 
of  Grantland  Rice  Sportlights.  Carl 
Reese,  who  has  been  traveling  for 
Zone  B.  for  Universal  and  who  has 
been  associated  with  this  territory 
for  the  past  seventeen  years,  has 
left  Universal  here  and  will  go  to 
Omaha  to  cover  Nebraska  terri- 
tory for  the  Paramount  office. 

J.  E.  Ridgeway,  of  Coon  Rapids, 
who  stops  in  about  every  two  weeks 
for  a  chat  in  Film  Row,  was  in 
last  week  and  arranged  for  book- 
ings and  advertising.  Mr.  Young- 
class,  of  the  Grand  and  Foxy  at 
Perry,  was  also  in  calling  upon 
the  exchanges  to  arrange  theatre 
business.  W.  A.  Graham,  who  re- 
cently took  over  the  Grand  at 
Knoxville,  came  in  to  report  things 
going  nicely  at  his  house,  and  Wes 
Mansfield,  of  Tama,  Belle  Plain 
and  Toledo,  was  also  a  welcome 
visitor. 

Harris  P.  Wolf  berg,  district 
manager  for  Metro  -  Goldwyn  - 
Mayer,  came  last  week  to  visit  the 
Des  Moines  office.  Arthur  Cohen, 
sales  development  man  in  this  ter- 
ritory, was  also  here. 

Anna  Johnson,  who  was  with  the 
office  of  Pathe  as  billcr's  stenogra- 
pher before  the  merger  with  Pro- 


ducers, is  now  at  the  Pathe  office 

Park  Agnew,  who  was  assistant 
office  manager  for  Metro-Goldwyn- 
Mayer  here  for  a  number  of  years 
and  left  that  position  to  take  up 
work  as  travelling  booker  for  the 
home  office,  was  in  Des  Moines  for 
several  days. 

L.  F.  Legg,  who  had  houses  at 
four  Iowa  towns,  has  disposed  of 
his  theatre  interests  to  CC.  W. 
Rowe,  of  Rockwell  City.  The 
houses  included  in  the  deal  are  at 
Kelly,  Rhodes,  Salter  and  Max- 
well, Iowa. 

The  ordinance  which  prohibited 
Sunday  shows  at  Corydon,  Iowa, 
was  voted  out  by  the  people  of 
that  town  last  week.  April  15  was 
set  as  the  opening  date  for  the 
Sunday  shows. 

A.  H.  Blank,  who  spends  a  good 
part  of  his  time  commuting  from 
one  coast  to  another  in  the  in- 
terests of  his  large  theatre  hold- 
ings in  Iowa,  is  in  New  York  on 
business. 

Dorothy  Day,  who  handles  a 
clever  pen  in  advertising  and  pub- 
licity, spent  a  couple  of  days  at 
Ames,  Iowa,  where  the  Sunday 
show  is  to  come  up  for  referendum 
vote  on  April  30.  The  city  coun- 
cil is  favorable  to  the  Sunday 
show.  Joe  Benjamin  Gerbracht, 
who  controls  the  three  theatres  at 
Ames,  Iowa,  which  are  part  of 
the  Commonwealth  Theatres  or- 
ganization, is  working  hard  to  get 
out  the  full  voting  strength  of  the 
town. 

P.  D.  Allman,  who  owns  a  half 
interest  in  the  A.  H.  Blank  inde- 
pendent   theatres   at    Clinton,  the 


Rialto  and  the  Strand,  which  arc 
part  of  the  Central  States  Theatre 
chain,  was  in  Dt-s  Moines  last  week 
and  called  at  the  A.  II.  Blank  ex- 
ecutive offices. 

The  new  A.  H.  Blank  theat-e 
at  Cedar  Rapids  which  will  be 
ready  for  ojKning  on  June  1,  is  to 
be  known  as  the  Capitol. 

Walter  Carroll,  who  has  had  the 
theatre  at  Colfax.  Iowa,  for  a 
number  of  years  has  made  a  num- 
ber of  interesting  changes  in  his 
house  recently.  The  building  in 
which  the  theatre  is  housed  was 
bought  by  Mr.  Carroll  within  the 
last  few  months  and  the  upper 
floor  of  the  building  was  made  into 
modern  apartments.  The  lobby  and 
the  interior  of  the  theatre  was  re- 
decorated and  a  new  canopy  has 
added  much  to  the  appearance  of 
the  house. 

Mrs.  Tessie  Coenders,  who  has 
the  Victory  Theatre  at  Fairfield, 
Iowa,  spent  a  day  last  week  in  Des 
Moines. 

The  ordinance  prohibiting  the 
showing  of  Sunday  movies  at  Ire- 
ton,  Iowa,  which  was  passed  by 
the  city  council  recently  will  be 
met  with  protest  it  is  reported.  A 
petition  asking  for  a  special  elec- 
tion at  which  the  people  may  vote 
upon  the  question  is  being  put  into 
circulation. 

The  question  of  Sunday  motion 
pictures  determined  the  result  of 
the  recent  city  election  at  Forest 
City,  Iowa,  when  the  slate  which 
endorsed  the  Sunday  showings  was 
snowed  under  in  a  political  land- 
slide victory  for  the  opposing 
forces. 


Atlanta 


T.  ("SHAG")  JORDAN  is 
V_/«the  new  manager  of  the  \t- 
lanta  branch  of  Universal  Film 
Exchanges,  Inc.,  having  assumed 
the  duties  of  the  office  the  first  of 
the  week.  He  succeeds  Ben  Y. 
Cammack,  who  was  transferred  to 
Uiu'versal's  New  York  office  sev- 
cial  weeks  ago  to  be  short  product 
and  complete  service  contract  sales 
chief  for  the  United  States  and 
Canada. 

Arthur  Lucas,  of  Atlanta,  Ga., 
head  of  Educational  Film  ex- 
changes in  the  Southeast  and 
prominent  theatre  man,  was  host 
the  past  week  to  a  party  of  notables 
at  his  picturesque  log  cabin  camp 
;it  Point  Peter,  near  here. 

Preston  Henn.  of  the  Bonita  The- 
atre, Canton,  Ga.,  was  a  recent 
visitor. 

W.  W.  Anderson,  Atlanta 
branch  manager  for  Pathe,  left 
last  Wednesday  for  South  Georgia. 

Charles  Kessnich,  southern  dis- 


trict manager  for  Metro-Goldwyn- 
Mayer,  left  last  Thursday  for  a 
trip  to  the  company's  Southern 
offices. 

J.  W.  Hanlon,  Atlanta  branch 
manager  for  Metro  -  Goldwyn  - 
Mayer,  recently  made  a  trip  to 
Florida. 

Milton  Starr,  of  the  Bijou 
Amusement  Company,  Nashville, 
Tenn.,  visited  exchanges  last  week. 

C.  W.  Maxey,  of  the  Royal  The- 
atre, Summerville,  Ga.,  was  visitor 
to  Film  Row  during  the  week. 

M.  V.  Darley,  of  the  Royal  The- 
atre, Tarpon  Springs,  Fla.,  and 
Rivoli,  Ybor  City,  Fla.,  made  a 
trip  to  Atlanta  last  week. 

C.  T.  Jordan,  Universal's  At- 
lanta branch  manager,  left  last 
Tuesday  for  Birmingham  and 
other  points  in  Alabama. 

George  W.  Fuller,  under  whose 
supervision  the  Fox  Atlanta  office 
was  recently  placed,  made  a  visit 
to  the  local  branch  last  week. 


Included  among  last  week's  ex- 
hibition visitors  were :  L.  G.  Jen- 
kins, of  the  Liberty  Theatre, 
Horaerville,  Ga. ;  Joe  Steed,  of 
Ensley,  Ala.,  head  of  the  Joe  Steed 
Amusements;  W.  II.  Welch,  who 
operates  the  Strand  Theatre  at 
Dallas,  Ga.,  and  Ben  Jafifee,  who 
operates  the  Norwood  Theatre  in 
Birmingham,  Ala. 

Arthur  C.  Bromberg,  president 
of  Arthur  C.  Bromberg  Attrac- 
tions, with  headquarters  in  At- 
lanta, returned  to  the  city  Friday 
after  a  motor  trip  of  several  weeks 
through  the  Florida  territory. 

Fred  F.  Creswell,  district  man- 
ager of  Arthur  C.  Bromberg  At- 
tractions, left  Atlanta  last  week 
for  a  trip  to  Florida. 

C.  A.  Clegg,  First  National's 
branch  manager  in  Atlanta,  re- 
cently returned  from  a  trip  through 
Florida  territory. 

Thomas  E.  Orr,  head  of  Amuse- 


ment Enterprises,  which  operates 
theatres  at  Alberts ville,  Boaz,  Gun- 
tersville  and  Attalla,  Ala.,  was  a 
visitor  last  week. 

C.  B.  Ellis,  FBO's  branch  man- 
ager at  Jacksonville,  Fla.,  visited 
Atlanta  last  week. 

William  G.  Minder,  Southeastern 
division  manager  of  TitTany-Stahl 
Productions,  with  headquarters  in 
Atlanta,  recently  visited  Tennessee 
territory. 

C.  F.  Boyd,  of  Tri-Statc  Amuse- 
ments, is  still  adding  to  his  circuit, 
having  taken  over  the  Star  The- 
atre at  West  Point,  Miss.,  the  past 
week,  which  theatre  was  formerly 
Operated  by  J.  S.  McEachern.  It 
is  reported  that  Mr.  Boyd  is  also 
dickering  for  a  number  of  other 
theatres  in  this  territory. 

Business  in  eastern  Missi>sippi 
appears  normal  and  exhibitors,  as 
a  class,  are  optimistic  over  possi- 
bilities during  1928. 


UNIFORMS  att??h1s  COSTUMES  BROOKS  UV& 


1280 


Motion    Picture  News 


Buffalo 


FILM  folk  of  the  Buffalo  terri- 
tory are  still  enthusing  today 
over  the  unqualified  success  of  two 
major  events  last  week — the  Movie 
Ball  and  Carnival  sponsored  by  the 
Motion  Picture  Theatre  Owners' 
Association,  and  the  local  observ- 
ance of  National  Vaudeville  Ar- 
tists' week. 

The  ball  and  carnival  event  took 
place  in  Broadway  auditorium, 
Buffalo's  most  spacious  convention 
hall,  last  Thursday,  and  it  was  a 
glorious  affair,  with  more  than 
1,000  persons  in  attendance.  From 
virtually  all  towns  and  cities  in  the 
section,  from  Utica  to  Jamestown, 
members  of  the  organization  flocked 
to  this  city  for  the  occasion.  An 
official  touch  was  given  the  affair 
by  the  presence  of  Mayor  Frank 
X.  Schwab.  With  the  aid  of  50 
Kleig  lights,  cameramen  from 
Paramount,  Fox,  M-G-M  and  other 
newsreels,  "shot"  the  proceedings 
at  their  height,  around  midnight. 
The  climax  was  reached  when  a 
grand  march  was  held,  led  by  Miss 
Martha  Gueth,  secretary  of  the  M. 
P.  T.  O.  The  pictures  will  be 
shown  in  theares  throughout  the 
Buffalo  zone.  The  elaborate  deco- 
rations mutely  attested  to  the  the- 
atrical love  of  color.  Blue  and 
gold,  and  white  and  gold,  were 
the  predominating  schemes,  and 
the  colorful  spectacle  was  given  an 
added  touch  of  charm  by  the  drap- 
ing of  numerous  American  flags  at 
vantage  points  in  the  hall.  Michael 
Shea,  veteran  Buffalo  showman, 
was  honorary  chairman  of  the 
event,  and  members  of  the  general 
committee  included  Jules  H. 
Michael,  general  chairman;  Chas. 
H.  Hayman,  Vincent  R.  McFaul 
and  Marian  O.  Gueth.  Chairmen 
of  other  committees  were  H.  M. 
Addison,  manager  of  the  Great 
Lakes  theatre,  entertainment ; 
Frank  J.  McCarthy,  floor;  B,en 
Wallerstein,  refreshments  ;  George 
Rosing,  reception ;  Frank  Nowak, 
wardrobe;  William  H.  Raynor, 
manager  of  the  Lafayette,  deco- 
rations ;  Edward  C.  Garrity,  man- 
ager of  Loew's  State,  music, 
and  John  Carr,  manager  of  Shea's 
Hippodrome,  movie  features. 

The  N.  V.  A.  program  was  held 
the  following  night — Friday — in 
Loew's  State,  and  an  overflow 
crowd  was  present,  headed  by 
Mayor  Frank  X.  Schwab,  other  city 
officials,  and  public  men  of  all 
ranks. 

William  Coller,  real  estate  op- 
erator of  Williamsville,  last  week 
completed  negotiations  for  the  pur- 
chase of  the  Linden  theatre  here 
from  W.  E.  Curry. 

Nathan  Kaplan,  on  April  8th, 
formally  took  over  the  Rivoli  the- 
atre in  Rochester,  formerly  the 
Jefferson,  from  Mrs.  J.  A.  Briggs. 

Simon  Tishkoff,  operating  the 
Palace  theatre  in  Rochester,  has 
decided  to  close  the  house  on 
April  24  preparatory  to  effecting 
sweeping  alterations.  He  expects 
to  reopen  the  theatre  next  Septem- 
ber. 

Emery  Cone,  who  used  to  oper- 
ate the  Rushville  theatre  at  Rush- 


ville,  is  now  exhibiting  in  Middle- 
sex, N.  Y. 

A  compilation  made  last  week 
by  Miss  Marian  Gueth,  secretary 
of  the  Buffalo  Zone  of  the  Motion 
Picture  Theatre  Owners  of  New 
York  State,  showed  that  the  fol- 
lowing theatres  have  recently 
closed :  Connette,  at  Ripley,  C.  W. 
Rickenbrade,  manager ;  Ideal,  at 
Leicester,  J.  Strayline,  manager ; 
Clifton,  at  Rochester,  C.  Senny- 
vessy,  manager;  Opera  House  at 
Corfu,  Phil  Steves,  manager ;  Bi- 
jou at  Wolcott,  C.  Hamer,  mana- 
ger, changed  into  garage ;  Court 
at  Binghamton,  L.  Goodman,  man- 
ager ;  Temple  at  Syracuse,  Mr. 
Hexter,  manager ;  Town  Hall,  at 
Nachias,  N.  Y.,  Miss  E.  Arm- 
strong, manager ;  Pullman  at 
Rochester,  Tishkoff  and  Fogel,  op- 
erators ;  Globe  at  Rochester,  Bach- 
muth  &  Lipson,  operators ;  Fire- 
men's Hall  at  Alfred,  N.  Y. 
(burned  down),  I.  A.  Conroe, 
manager ;  Austin  Hall  at  Lacoma, 
N.  Y. 

Motion  picture  and  theatrical 
circles  here  are  mourning  the  pass- 
ing of  George  H.  Lighton,  until 
recently  manager  of  the  Erlanger 
in  Buffalo,  who  died  last  week  in 
Syracuse  at  the  home  of  his  sis- 
ter, Mrs.  Roswell  T.  Fredericks. 
He  became  ill  three  weeks  ago  in 
Buffalo  and  was  removed  to  his 
sister's  home,  where  he  succumbed 
to  heart  disease  while  making  plans 
to  go  to  New  Hampshire  in  search 
of  his  lost  health.  Lighton  became 
associated  with  the  Shuberts  in 
1904  and  since  then  has  been  with 
them  in  New  York  City,  Buffalo 
and  St.  Louis. 

Reports  were  current  here  that 
the  Riveria  theatre  in  Rochester 
soon  will  become  a  Vitaphone 
house. 

"Billy"  West,  old  time  exhibitor 
who  recently  annexed  the  Elk  the- 
atre here,  is  taking  over  the  Capi- 
told  at  Niagara  Falls  from  the 
Spray  Amusement  Company. 

M.  R.  Read  of  the  Hollywood 
theatre  in  Gowanda  was  in  town 
last  week  on  his  regular  semi- 
monthly visit  to  bet  his  May  book- 
ings. 

Morris  West,  operating  theatres 
in  Montreal  and  Rochester,  was  in 
Buffalo  last  week  making  the 
rounds  of  the  exchanges  and  greet- 
ing" old  friends. 

Mr.  Liberman  of  the  Capitol  and 
Liberty  theatres  in  Rochester  spent 
several  days  in  Buffalo  last  week, 
making  his  May  bookings. 

Manager  H.  M.  Adddison  has 
just  booked  Buck  Jones,  star  of 
countless  numbers  of  western  pic- 
tures, for  a  personal  appearance  at 
the  Great  Lakes  here  in  Mav. 

The  M.  P.  T.  O.  will  hold  a 
luncheon  meeting  at  the  Hotel 
Statler  at  12:30  o'clock,  Wednes- 
day, April  18,  at  which  the  guest 
and  speaker  will  be  Aaron  Sapiro 
of  New  York  City,  head  of  the 
Motion  Picture  Exchanges,  Inc. 
Miss  Marian  Gueth,  M.  P.  T.  O. 
secretary,  sent  out  400  notices  of 
the  meeting. 

Frank  Maxwell  has  joined  the 


R.  C.  Fox  exchanges  here  as  sales- 
man. He  formerly  was  with  Tif- 
fany and  Associated  Producers.  He 
will  cover  Buffalo  particularly, 
with  occasional  jaunts  to  outlying 
sections. 

Dave  Miller,  manager  of  the 
Universal  exchange  here,  and  his 
sales  staff,  Harry  Young,  of  Buf- 
falo; Otto  Siegel,  of  Rochester; 
Al  Barnett,  who  covers  the  south- 
ern tier,  and  J.  J.  Spandau,  of 
Syracuse,  are  getting  set  for  the 
trip  to  Atlantic  City  to  attend  the 
annual  convention  of  Universal 
salesmen,  which  opens  there  on 
April  26  and  continues  for  three 
days.  Art  Young,  booker,  will  hold 
the  fort  here  while  his  colleagues 
are  away. 

G.  Schoedsack,  Paramount  cam- 
eraman, of  New  York,  stopped 
over  here  for  a  day  or  two  last 
week,  while  passing  through  Buf- 
falo. He  is  a  brother  of  the  pho- 
tographer and  co-producer  of 
"Chang." 

R.  C.  Fox,  of  the  R.  C.  Fox  ex- 
changes, put  on  a  party  at  the 
Broadway  theatre  on  Monday  night, 
April  16th,  at  11  P.  M.,  at  which 
several  hundred  film  folk  wit- 
nessed a  preview  of  UFA's  pro- 
duction. 

Jules  Greenstone  of  the  Empire 
theatre  at  Rochester  and  Mr. 
Shannon  of  the  Lyndhurst  at 
Rochester  were  Buffalo  exchange 
callers  last  week. 

S.  Barrett  McCormick,  former 
Pathe  man,  arrived  here  last  week 
from  New  York  and  is  reported  to 
be  promoting  a  skating  rink  in  this 
city. 

Visitors  at  the  Educational  ex- 
change here  last  week  included 
Messrs.  Staley  and  Loritz,  of  the 
Monroe  theatre  at  Rochester,  and 
C.  E.  Caffery  of  the  Clinton  the- 
atre, Rochester. 

The  Film  Board  of  Trade  will 
hold  a  meeting  next  week  to  of- 
ficially name  and  induct  into  office 
the  new  officers  of  the  organiza- 
tion. 

Miles  L.  Cohen  of  the  Majestic 
theatre  at  Jamestown  dropped  in 
at  the  First  Graph  exchanges  of- 
fice here  last  week.  Messrs.  Shan- 
non and  Caffey  of  the  Lyndhurst 
and  Clinton  theatres,  Rochester, 
also  were  callers. 

George  Moeser,  manager  of 
United  Artists  exchange  here,  is 
on  a  two  weeks'  trip,  covering  all 
of  the  Buffalo  territory,  gathering 
in  the  remainder  of  last  season's 
products.  In  his  absence,  Booker 
Young  is  being  kept  unusually 
busy.  Ernest  Geyer,  United  Ar- 
tists' publicity  man,  was  in  town 
in  connection  with  the  ballyhoo  on 
"The  Gaucho"  and  "Garden  of 
Eden,"  booked  for  early  showings 
in  Buffalo. 

K.  A.  Bissell,  formerly  of  Uni- 
versal, is  in  Buffalo  in  connection 
with  handling  the  state  rights  to 
"The  Port  of  Missing  Girls." 

Fred  Rice,  of  Warsaw,  who  op- 
erates the  Oatka  theatre,  conferred 
with  Elmer  Lux,  general  F.  B.  O. 
booker,  last  week,  in  connection 
with  future  dates. 


M.  Williams,  who  operates  the 
Dreamland  at  Bolivar,  has  just  re- 
turned from  a  three  months  otur 
of  the  south.  He  admitted  he  toured 
Dixie  to  escape  the  snowballs  in 
these  parts  during  the  chilly 
months.  He  holds  extensive  oil 
holdings  around  Bolivar. 

Al  Boasbcrg,  freelance  title 
writer  and  author  of  comedy 
sketcheSj  stopped  over  in  Buffalo, 
en  route  from  the  coast  to  New 
York,  for  a  visit  with  Ted  O'Shea 
of  the  Metro-Goldwyn-Mayer  ex- 
change. Boasberg  is  a  native  Buf- 
falonian. 

Theatre  owners  in  the  vicinity 
of  Bolivar  are  said  to  be  consid- 
ering the  installation  of  orchestra- 
phones. 

Albert  Becker,  manager  of  the 
National  Theatre  Supply  Company 
offices  in  Buffalo,  was  visited  last 
week  by  Walter  E.  Green  of  New 
York,  vice-president  of  the  com- 
pany. 

The  Marathon  theatre,  at  Mara- 
thon, N.  Y.,  has  just  purchased 
from  the  National  Theatre  Supply 
Company,  through  Frank  Spreter, 
salesman,  two  motiograph  reflect- 
ing arc  lamps  and  two  Unitron  rec- 
tifiers. 

The  Cameo  theatre  at  Bingham- 
ton, just  completed,  will  throw 
ooen  its  doors  to  the  public  on 
April  21,  according  to  an  announce- 
ment last  week.  The  theatre  has 
bought  two  new  Simplex  machines 
from  the  National  Theatre  Supply 
Company. 


Kansas  City 


\  CHECK  for  $100  for  one  hun- 
*  »  dred  tickets  to  the  National 
Vaudeville  Artists'  benefit,  Wed- 
nesday night,  at  the  Mainstreet 
theatre,  Kansas  City,  was  received 
by  Lawrence  Lehman,  manager  of 
the  Mainstreet  and  chairman  of  the 
benefit,  from  H.  F.  McElroy,  city 
manager  of  Kansas  City. 

The  Isis  theatre,  Marysville, 
Kans.,  has  been  purchased  by  H. 
E.  Weidemeyer  and  Sons  from 
Richard  O'Connor  and  M.  J.  Boyle 
and  the  theatre  has  been  leased  to 
the  Turnet  Theatre  Company, 
which  operates  the  Liberty  theatre 
of  Marysville.  The  Isis  will  be 
closed  indefinitely. 

R.  R.  Biechele,  Kansas  City, 
president  of  the  M.  P.  T.  O.  Kan- 
sas-Missouri, made  business  at 
least  look  prosperous  this  week 
when  he  sallied  down  movie  row 
in  a  newly  purchased  Hupmobile  8. 

Among  the  out-of-town  exhibi- 
tors in  the  Kansas  City  territory 
this  week  were:  O.  K.  Mason, 
Newton,  Kans.;  C.  M.  Pattee, 
Pattee  theatre,  Lawrence,  Kans. ; 
S.  E.  Wilhoit,  Springfield,  Mo.; 
G.  L.  Hooper,  Orpheum,  Topeka, 
Kans. 

Tom  Mix,  Buddy  Rogers  and 
A.  H.  McLaughlin,  district  mana- 
ger for  Tiffany,  were  Kansas  City 
visitors. 


April    21,    19  28 


1281 


Baltimore 


OFFICERS  of  the  Musical 
Union  of  Baltimore,  Local 
No.  40,  A.  F.  of  M.,  were  elected  at 
the  annual  meeting  of  that  organi- 
zation held  recently. 

They  are  Henry  Mayers,  presi- 
dent ;  R.  M.  Packard,  vice-presi- 
dent ;  Paul  I.  Grossi,  treasurer ;  Jo- 
seph J.  Henisk,  financial  secretary ; 
William  Chenoweth,  recording  sec- 
retary. 

Delegates  selected  to  attend  the 
National  Convention  in  Louisville. 
Ky.,  in  May,  are  Henry  Mayers, 
Oscar  Apple  and  Paul  I.  Grossi. 

The  orchestra  at  the  Stanley  here 
will  he  conducted  by  Felice  S.  Iula, 
beginning  Monday,  April  23,  when 
-Mr.  Iula  will  leave  the  Rivoli  and 
return  to  the  Stanley.  Emile  S. 
Odend'hal,  who  has  been  acting  as 
assistant  conductor  at  the  Rivoli 
since  Mr.  Iula  has  been  there  after 
leaving  the  Stanley,  will  return  to 
his  old  position  as  conductor. 

According  to  Harry  Morstein. 
owner  of  the  Queen  theatre  here. 
Laura  La  Plante  is  one  of  the  most 
popular  actresses  in  Jerusalem.  Mr. 
Morstein  returned  recently  from 
that  Eastern  city  where  he  had  been 
for  several  months. 

A  private  showing  for  Police 
Commissioner  Charles  D.  Gaither 
and  his  force  was  given  at  the  Met- 
ropolitan theatre  Fridav  night 
April  13,  at  11.15  o'clock'by  Jack 
Levy,  of  Equity  Theatres  Corpora- 
tion. 

Thomas  A.  Little,  of  Charlotte. 
N.  G,  has  succeeded  Henry  Rose- 
field  as  office  manager  of  Metro- 
Goldwyn-Mayer  in  Washington,  D. 
C.  Mr.  Rosefield  is  now  a  sales- 
man for  that  company. 

The  productions  formerly  handled 
by  the  Exhibitors'  Film  Exchange, 
Washington,  D.  C,  have  been  taken 


oyer  by  Columbia  Pictures  in  that 
city. 

Joseph  Dc  Maio,  formerly 
cashier  at  the  United  Artists  Ex- 
change, Washington,  D.  C,  has 
been  succeeded  by  Miss  Viola 
Wills. 

In  order  to  promote  the  interests 
of  the  Community  Chest,  of  Cum- 
berland, Md.,  Robert  Sioie,  man- 
ager of  the  Strand  theatre  m  tnat 
city,  made  a  motion  picture  which 
depicted  the  working  of  the  Chest 
organization  and  showed  it  for  an 
entire  week  at  the  playhouse. 

A  bouncing  boy  came  to  the  home 
of  Mr.  and  Airs.  Thomas  Little  in 
Washington,  L>.  C,  about  tile 
middle  of  March  to  stay  lor  some- 
time. Mr.  Little  is  office  manager 
of  Metro-Goldwyn-Mayer  there. 

A  Wurlitzer  organ  nas  been  in- 
stalled in  Keith's  theatre,  Wasn- 
ington,  D.  C,  and  the  policy  of 
that  house  has  been  changed  to  that 
of  pictures  and  vauuevuie  uisieau 
of  straight  vaudeville. 

The  annual  eastern  div;sion  con- 
vention of  Paramount  will  be  held 
in  Washington,  L».  C,  at  the  Larl- 
ton  Hotel  starting  Monday,  April 
3D.  Among  those  who  are  to  be 
present,  will  be  Adolphe  Zukor, 
Jesse  Lasky,  b.  K.  jvent,  u  imam 
E.  Smith,  Percy  Bloch  and  Mike 
Landow  and  executives  from 
Europe. 

Lawson  and  Maddix,  owners  of 
the  recently  burned  Arcade  thea- 
tre in  Crisfield,  Md.,  have  started 
to  rebuild  the  playhouse,  but  no 
announcement  has  been  made  by  O. 
D.  Mitchell  owner  of  tne  Lyric 
which  was  destroyed  by  fire, 
whether  it  will  be  rebuilt. 

The  father  of  George  A.  Roberts, 
manager  of  the  National  Theatre, 
Richmond,  Va.,  died  in  Boston  re- 


cently. He  was  76.  Mr.  Roberts 
attended  the  funeral  in  the  Massa- 
chusetts city. 

Lack  of  patronage  at  the  Rialto 
theatre,  Danville,  Va.,  when  an 
orchestra  was  put  in  to  furnish  the 
music  recently,  caused  the  the- 
atre to  go  back  to  the  old  policy 
of  only  organ  musical  accompani- 
ment. There  is  a  bad  industrial 
situation  there  at  present,  it  is  said. 

Harry  Van  Hoven,  who  has 
been  publicity  representative  for 
the  Windehurst  Theatrical  In- 
terests in  Baltimore  ever  since 
he  left  Carter's  Amusement 
Park  some  time  ago,  is  still  han- 
dling the  New  theatre  and  has  re- 
turned to  Carlin's,  which  opened 
Saturday,  April  7,  as  amusement 
manager. 

A  talking  Vitaphone  trailer  has 
been  introduced  at  Warners'  Met- 
ropolitan here  during  the  past  two 
weeks  by  which  coming  produc- 
tions are  advertised. 

Joseph  Keith  Shellman,  daughter 
of  J.  M.  Shellman,  motion  picture 
editor  of  the  Baltimore  Sun,  suf- 
fered a  badly  sprained  ankle  Easter 
Monday,  April  9,  when  she  went  on 
a  hike  with  the  Girl  Scouts. 

The  first  anniversary  of  the 
opening  of  the  State  theatre  here 
will  be  celebrated  during  the  week 
beginning  Monday,  April  16. 
Since  it  opened  this  house  has  been 
successfully  managed  by  Frederick 
SchmufT. 

The  Anawalt  theatre,  Welch, 
W.  Va.,  and  several  other  build- 
ings in  that  city,  were  destroyed  by 
fire  recently,  the  loss  amounting  to 
about  $22,000. 

A  theatre  to  cost  about  $1,000,- 
000  and  seat  about  2,500  persons, 
will  be  built  at  Chattanooga,  Tcnn.. 


by  the  Keith- Albcc-Orpheum  \aude- 
yille  circuit,  of  which  Dan  Mikalov 
is  the  Southern  representative  lo- 
cated in  Atlanta,  Ga.  The  size  of 
the  playhouse  will  be  116  bv  200 
feet. 

The  Belmar  theatre,  a  suburban 
play  house  of  this  city  located  on 
Belari  Road  at  Glen  Avenue,  is  to 
be  enlarged,  according  to  the  plans 
of  R.  E.  Tyr. 

Plans  are  going  forward  by 
Louis  and  Nathan  Machat,  of  the 
Motion  Picture  Guild,  Inc.,  oper- 
ating the  Little  theatres  in  Wash- 
ington, D.  C,  and  in  Baltimore  for 
a  playhouse  on  the  same  type  to  be 
operated  in  Philadelphia. 

M.  Marsh,  house  manager  of 
the  New  theatre  here,  was  taken 
ill  at  his  office  Monday,  April  'J, 
and  had  to  leave  for  his  home. 

Junior  McGeehan.  publicity  rep- 
resentative for  Loew's  houses  in 
Baltimore,  spent  Easter  Day  in 
New  York  C  ity. 

Benjamin  Cluster,  manager  of 
the  Cluster  theatre,  a  900-seat 
neighborhood  house,  seems  well 
pleased  with  the  results  from  in- 
stalling Vitaphone. 

Sammy  Kaufman  has  succeeded 
Boyd  Senter  as  the  master  of  cere- 
monies for  the  stage  presentation 
arts  at  the  Stanley  theatre  here. 

The  two  fires  which  occurred  re- 
cently in  Southern  Maryland  at 
Crisfield,  where  two  moving  pic- 
ture theatres  were  destroyed  and 
at  Easton  where  one  was  destroyed, 
have  caused  the  committee  of  the 
Chestertown  Volunteer  Fire  Com- 
pany of  that  city  to  have  a  new 
truck  built  at  Wilmington  by  which 
water  from  farm  wells  can  be  used 
and  it  will  be  equipped  with  a  250- 
gallon  chemical  tank. 


Cleveland 


LOUIS  ISRAEL,  owner  of  the 
Standard  theatre,  has  signed  a 
fifteen  vear  lease  for  a  theatre  to  be 
built  at  1628-32  Euclid  Ave.,  by 
Henry  Kuenther  and  D.  R.  Davies. 
The  new  theatre  will  be  in  the 
Playhouse  Square  district,  and  will 
have  1,000  seats.  The  theatre  is  to 
cost  approximately  $125,000  and  the 
total  amount  of  the  lease  is  for 
$400,000.  The  W.  S.  Ferguson 
Company,  headed  by  the  city  pub- 
lic service  director,  is  the  archi- 
tect and  engineer.  Work  is  to  be 
started  within  two  weeks  and  the 
theatre  made  ready  to  open  under 
the  name  of  the  Cinema  about  Sep- 
tember 1st.  The  new  picture  house 
will  be  directly  opposite  Keith's 
Palace  and  Loew's  State,  and  is  in 
the  vicinity  of  the  reported  loca- 
tion of  the  new  Fox  house. 

Harry  Gold,  United  Artist  dis- 
trict manager,  has  returned  to 
Cleveland  after  spending  almost  a 
month  in  the  Indianapolis  terri- 
tory. 

Bert    (Shorty)    Stern    is  now 


Pittsburgh  branch  manager  for 
United  Artists. 

M.  J.  Click  is  back  with  the  local 
Pathe  sales  outfit  after  an  interim 
of  several  weeks  during  which  he 
was  with  United  Artists. 

Bill  Onie,  of  Security  Pictures, 
has  returned  from  a  week's  visit  in 
New  York.  Bill  saw  all  the  new  t  ^; 
pictures  but  didn't  do  any  buying 
for  the  new  season. 

Leo  Devaney,  Universal  exchange 
manager,  is  wearing  a  new  medal. 
He  received  it  for  winning  a  100 
per  cent  rating  from  Inspector  A. 
S.  Dickerson,  Director  of  Conser- 
vation of  the  Hays  organization. 
Dickerson  is  making  a  tour  of  the 


country  investigating  fire  hazard 
conditions  in  all  exchanges. 

Saul  Frank,  well  known  in  the 
distribution  field  in  and  around 
Pittsburgh  where  he  was  branch 
manager  for  Associated  Exhibitors, 
is  now  allied  with  A.  A.  Mill  man 
of  International  Film  Exchange. 

Cecil  Maberry,  sales  manager  for 
Columbia,  paid  Cleveland  a  24-hour 
visit  last  week.  Maberry  took  time 
out  to  call  on  Bob  Cotton,  in  addi- 
tion to  conferring  with  W.  N. 
Skirboll,  local  distributor  of  Co- 
lumbia product. 

Nat  Charnas,  Toledo  exhibitor, 
paid  the  local  exchanges  a  visit  in 
person  last  week.    This  is  an  im- 


portant note,  as  exhibitors  were 
scarce  in  the  Film  Building. 

Business  locally  was  not  so  good 
the  week  after  Easter.  The  down- 
town houses  managed  to  keep  their 
heads  above  water,  but  the  neigh- 
borhood houses  reported  that  busi- 
ness was  way  off.  This  is  not  un- 
usual, but  it  does  not  help  the  gen- 
eral situation  much. 

H.  H.  Hum,  prominent  film  dis- 
tributor, formerly  with  Hodkinsnn 
and  P.  D.  C.  has  lined  up  with  Bob 
Cotton  and  his  new  Playgotf  com- 
pany. Hum  is  sales  manager  for 
the  company  in  Chicago.  Playgolt" 
sells  golf  equipment  and  a  Playgoif 
machine  for  home  use. 


EMPIRE  FILM  VAULTS,  INC. 

723  Seventh  Ave.,  N.  Y.  Bryant  5437-5736-2180 

STORAGE  OF  MOTION  PICTURE  FILMS 


1282 


Motion    Picture  News 


New  York  &  New  Jersey 


AFTER  putting  in  some  seven 
hours  of  business-like  and  effi- 
cient labor,  both  mental  and  physi- 
cal, three  burglars  walked  out  of 
Loew's  Eighty-sixth  Street  Thea- 
tre at  Third  Avenue  shortly  after 
dawn  Monday,  having  made  $2,893 
on  their  investment  of  $1.20.  the 
price  of  three  tickets  admitting 
them  to  the  theatre  the  night  be- 
fore. 

For  four  hours  they  had  forced 
the  theatre  watchman  to  continue 
his  rounds  of  the  elaborate  burglar 
alarm  system  and  to  signal  "all's 
well !'"  each  hour,  while  they  at- 
tacked the  safe  with  drills,  nitro- 
glycerine, sledge  hammers  and  jim- 
mies. 

At  1  o'clock,  two  hours  after  the 
final  fade-out  had  sent  the  Sunday 
night  crowd  home,  the  three  yegg- 
men  came  out  of  the  smoking  room, 
where  they  had  been  hiding.  Ed- 
ward Hershey,  of  2443  Goodwin 
Street,  Astoria,  Queens,  was  punch- 
ing the  automatic  signal  clocks 
which  told  a  protective  agency  that, 
everything  was  all  right.  Suddenly, 
they  confronted  him  with  revol- 
vers, disarmed  him  of  his  automatic, 
and  convinced  him  that  his  best 
course  was  to  do  as  told. 

One  of  the  burglars  remained 
with  tin-  watchman,  sitting  him  in 
the  orchestra  while  the  other  two 
labored  over  the  safe  in  the  man- 
ager's office  at  the  rear  of  the  lobby. 
Every  hour,  the  watchman  and  his 
captor  would  make  the  rounds. 


Two  charges  of  nitro-glycerine 
were  used  on  the  safe  before  the 
two  workers  resorted  to  sledges  and 
jimmies.  The  sound  of  the  explo- 
sions were  minimized  by  thick  wads 
of  plush  hangings,  which  had  been 
ripped  from  the  boxes  over  the  pit. 
A  little  past  3  o'clock,  the  two 
workers  came  out  perspiring  but 
smiling,  and  said  to  the  third  man : 
"We've  got  it.  Let's  go." 

Hershey  then  was  bound  and 
gagged,  his  body  made  secure  to  an 
orchestra  seat,  and  he  was  left 
alone.  Forty-five  minutes  later  he 
broke  loose  and  ran  to  the  street. 
At  the  corner  he  found  Patrolman 
Frederick  J.  Conklin,  of  the  East 
Sixty-seventh  Street  station,  who 
sent  for  detectives. 

The  Schmukler  Circuit  of  thea- 
tres, operating  in  New  Jersey  and 
firooklyn,  recently  increased  their 
holdings  with  the  acquisition  of  the 
Rex  theatre,  East  Rutherford,  N. 
J.  The  Rex  is  a  picture  and  vaude- 
ville house  and  has  been  booked  by 
Jack  Linder.  Ray  Lestrange,  well 
known  in  the  local  film  trade,  will 
act  as  manager  and  will  have 
charge  of  publicity  and  exploitation. 

It  is  said  that  there  was  some 
keen  competition  between  two  or 
three  circuits  for  the  Rex  but  the 
deal  was  finally  clinched  by  Ned  H. 
Schmukler,  son  of  Louis  M. 
Schmukler  and  managing  director 
of  the  circuit.  Louis  Schmukler  is 
president  of  this  concern  and  Julius 
Cellar,  general  manager.  It  is  fur- 


ther reported  that  the  Schmuklers 
plan  to  add  several  more  theatres 
to  their  chain  during  this  year. 

Jack  Ungerfeld  has  unloaded  the 
Embassy  theatre,  Portchester,  N. 
Y.,  to  former  owner,  Rogalsky,  ac- 
cording to  a  report. 

Charles  Fischer,  who  operates  the 
Sommers  theatre,  Sheepshead  Bay, 
is  said  to  be  planning  the  renova- 
tion and  reopening  of  the  old  LeRoy 
theatre,   Fulton   Street,  Brooklyn. 

Rudnick  and  Feinberg  have 
opened  their  Embassy  theatre,  East 
Third  Street  and  South  Fulton 
Avenue,  Mt.  Vernon. 

The  new  Hawthorne  theatre, 
Hawthorne,  N.  J.,  has  as  its  man- 
ager Charles  Knapp,  a  well  known 
veteran  of  this  industry. 

Perth  Amboy  and  Elizabeth,  N. 
J.,  are  both  reported  to  have  new 
motion  picture  projects  under  way. 
The  Elizabeth  house  will  include 
stores  and  offices  and  plans  for  the 
Perth  Amboy  structure  are  said  to 
call  for  a  two  story,  brick  theatre. 

The  Elite  theatre,  Pitkin  Ave- 
nue, Brooklyn,  is  on  a  three  day  a 
week  schedule  for  the  summer 
months. 

Sam  Baker,  head  of  the  Play- 
house Operating  Company,  a  thea- 
tre firm  operating  on  Long  Island, 
recently  acquired  the  Hicksville 
theatre  from  Lyman  and  Leff. 

Fanny  Lightstone,  well  known 
exhibitress  of  New  York  City  has 
seemingly  forsaken  the  borough  of 


Brooklyn  for  the  Bronx.  Her  lat- 
est venture  in  this  field  is  the 
Apollo  theatre,  747  East  180th 
Street,  a  house  which  has  been 
closed  for  some  time.  The  Apollo 
has  been  put  through  the  usual  pro- 
cess of  renovation. 

On  Louis  Schmukler's  return 
from  Lakewood  where  he  spent  a 
recuperative  two  weeks,  his  son, 
Ned  H.,  also  concluded  that  he,  too, 
needed  a  rest  and  followed  his 
father's  footsteps. 

Eddie  Smith,  whom  we  wished 
good  luck  in  his  new  venture  in  the 
managerial  end  of  this  business  has 
returned  to  his  old  position  as 
booker  for  Seider  and  Moley,  pro- 
ducers of  neighborhood  motion  pic- 
ture presentations.  It  is  said  that 
the  theatre  work  kept  Eddie  up  too 
late  at  night. 

Harry  Germain,  well  known 
booker  of  entertainment  for  clubs 
and  lodges,  died  suddenly  from  a 
heart  attack  last  week. 

Joe  Morrison,  after  spending 
several  weeks  in  a  hospital,  is  again 
back  on  the  job  of  handling  the 
Prudential  Film  Delivery  in  up- 
town New  York  City. 

The  Fleetwood  and  Luxor  thea- 
tres, Consolidated  Amusement  Com- 
pany houses,  recently  exchanged 
managers.  Louis  Zangetti,  for  a 
long  term  of  years  with  Consoli- 
dated, has  gone  to  the  Luxor  and 
Manager  Smith  is  now  at  the  Fleet- 
wood. 


San  Diego 


THE  recent  return  to  the  New 
California  as  master  of  cere- 
monies of  Al  Lyons,  after  an  ab- 
sence in  the  north  for  several 
months,  was  made  the  occasion  for 
a  special  welcome  home  week  at 
that  house  in  honor  of  this  popular 
director.  Mr.  Lyons  had  recently 
been  connected  with  the  Metropoli- 
tan theatre  in  Los  Angeles. 

Another  favorite  of  San  Diego 
fans,  who  has  returned  to  local 
fields,  is  Jamie  Erickson,  widely- 
known  as  the  boy  organist,  who 
was  formerly  with  the  Savoy  the- 
atre.  Coming  back  to  San  Diego, 


he  is  now  the  organist  at  the  West 
Coast  Cabrillo. 

The  building  inspector  and  the 
fire  marshal  recently  ordered 
closed  the  Palace  theatre  at  Fourth 
and  E  streets,  which  has  been  con- 
ducted as  a  10  and  15  cent  house 
for  some  years.  It  is  claimed  that 
the  house  does  not  come  up  to  the 
present  city  requirements  as  to  ex- 
its, fire  prevention  facilities  and 
other  details. 

Manager  Harry  L.  Hartman  of 
the  local  West  Coast  houses  re- 
cently acted  as  host,  assisted  by 
Mrs.  Hartman,  at  an  elaborate  din- 
nerr  dance  at  the  Plata  Real  in  the 


U.  S.  Grant  Hotel.  Their  guest  list 
included  not  only  employees  of  the 
theatres  but  also  the  stars  who 
were  appearing  in  the  program. 

The  Avalon,  San  Diego's  newest 
community  theatre,  with  its  seat- 
ing capacity  of  600,  is  doing  a  good 
business.  Its  Mission  style  of  arch- 
itecture is  well  adapted  to  San  Di- 
ego's Mission  history,  this  being 
the  site  of  the  building  of  the  first 
of  the  long  chain  of  Franciscan 
Missions  which  finally  stretched 
from  San  Diego  to  San  Francisco. 
Associated  with  Melvin  J.  Walden, 
the  owner  of  the  Avalon,  is  Wil- 
liam F.  Baxman,  who  has  been  con- 


nected with  amusement  enterprises 
for  the  past  ten  years.  J.  W.  Nev- 
ins  has  charge  of  the  projection 
room  and  Mrs.  Anita  Graham  is 
the  organist.  The  interior  decora- 
tions show:  California  landscapes  by 
twilight,  this  effect  being  empha- 
sized by  the  lighting  arrangement. 

Manager  Dwight  L.  Hill,  local 
manager  of  the  Pacific  National 
Theatres  chain,  presented  the 
movietone  of  President  Coolidge 
bestowing  upon  Col.  Charles  A. 
Lindbergh  the  Congressional  medal 
as  the  feature  of  the  program  at 
the  Superba  the  week  of  Lind- 
bergh's return  to  this  city. 


Central  Penn 


ANNOUNCEMENT  is  made 
that  the  palatial  new  Colonel 
Drake  theatre,  being  erected  in 
Oil  City,  at  a  cost  of  about  $1,000,- 
000,  by  the  Vemark  Theatre  Com- 
pany, will  be  opened  to  the  public 
about  June  1. 

Part  of  the  equipment  of  the 
new  Colonel  Drake  theatre,  Oil 
City,  it  is  just  disclosed,  will  be  a 
Wurlitzer  pipe  organ. 


Two  Shenandoah  theatres  fea- 
tured Easter  by  holding  midnight 
shows,  actually  starting  at  12.01 
o'clock,  Easter  Monday  morning. 

Because  of  the  competition  they 
offer  to  the  picture  theatres,  the 
dates  for  the  Pennsylvania  Central 
Fair  Circuit  are  of  much  interest 
to  theatre  owners.  They  have  just 
been  announced  as  follows :  Kurtz- 
town,  August  14  to  17;  Lancaster, 


August  21  to  25;  Lebanon,  August 
28  to  September  1  ;  Pottsville, 
SSept.  3  to  17;  Reading,  Sept.  11 
to  17;  Allentown.  September  18 
to  22,  and  York,  October  2  to  6. 

A  number  of  Central  Pennsyl- 
vania theatres  observed  Easter 
week  as  National  Vaudeville 
Artists'  celebration  week.  Among 
them  was  the  Capitol,  in  Scranton, 
which   put   on   special  vaudeville 


features  in  connection  with  the 
picture  shows. 

As  an  added  attraction  to  the 
picture  program  in  the  new  Park 
Theatre,  recently  opened  in  Wil- 
liamsport  by  Valentine  Luppert, 
the  Keystone  Choral  Society,  com- 
posed of  prominent  amateur  sing- 
ers of  that  city,  made  its  first 
public  appearance  in  the  theatre 
ihe  week  of  March  26. 


April    21 ,    19  28 


1283 


Chicago 


AMONlj  thf  \  isiti  >rs  i  m  film  n  >w 
this  week  was  S.  S.  Picker, 
general  manager  of  the  [r on  wood 
Amusement  Company  of  Iroriwood, 
Michigan.  Mr.  Picker  reports  that 
his  new  house  in  that  city  will  be 
open  the  latter  part  of  May.  He 
was  accompanied  by  Baync  Com- 
mins,  organist  of  the  Rex  Theatre 
of  Ironwood,  who  will  preside  at 
the  console  of  the  new  Ironwood 
Theatre. 

D.  J.  Smith,  formerly  associated 
with  the  Saxe  Amusement  Enter- 
prises, Milwaukee,  has  been  ap- 
pointed managing  director  of  the 
Capitol  Theatre,  Racine,  which  is 
scheduled  to  open  on  May  10th. 

S.  P.  Kennedy,  who  formerly 
managed  the  Madison  Square  The- 
atre, this  city,  has  gone  to  Min- 
neapolis where  he  has  been  ap- 
pointed as  manager  of  the  local 
theatre. 

H.  O.  Whelpley,  manager  of 
Fischer's  Appleton  Theatre,  Apple- 
ton,  Wisconsin,  and  Manager  Kelli- 
her  of  the  Princess  Theatre,  Elk- 
horn,  Wisconsin,  were  visiting  on 
film  row  last  week.  Mr.  Kelliher 
informs  us  that  his  new  house  at 
Klkhorn  will  open  about  June  1st. 

The  Fine  Arts  Theatre  at  Mon- 
mouth, Illinois,  was  totally  de- 
stroyed by  fire  at  2:45  A.  M.  on 
the  morning  of  April  11th.  .Mrs. 
Louis  Ring,  wife  of  the  manager 
was  the  only  occupant  of  the  build- 
ing at  the  time  of  the  fire,  being 


asleep  in  a  room  off  the  lobby,  but 
she  managed  to  escape.  No  plans 
for  rebuilding  of  this  house  have 
been  made  up  to  the  present  time. 

Harry  O'Brien  has  been  added  to 
Universal's  sales  force  and  assigned 
to  northern  Illinois,  territory.  Mr. 
( )'Brien  is  well  known  in  Chicago 
and  throughout  the  state,  having 
been  connected  with  Fox  Film 
Corporation  for  some  time  past. 

Max  Balaban  has  been  confined 
to  his  home  with  a  severe  cold  for 
several  days,  but  expects  to  be  back 
on  the  job  shortly. 

Chicago  Universal  salesmen  are 
looking  forward  to  their  company's 
convention  which  will  be  held  at 
the  Coronado  Hotel,  St.  Louis, 
from  May  2nd  to  the  5th,  with  great 
interest,  as  this  is  the  first  time 
they  have  had  an  opportunity  to  at- 
tend a  meeting  of  this  character 
outside  of  Chicago.  The  delegation 
will  be  headed  by  Manager  Herbel, 
when  it  leaves  for  St.  Louis,  and 
the  entire  sales  staff  will  be  in- 
cluded in  the  party. 

Maurice  Choynski  is  continuing 
on  his  trip  around  the  world,  and 
according  to  the  most  recent  post- 
card from  him  he  was  in  Batavia, 
in  the  Indies  on  March  15th.  Ac- 
cording to  plans  made  before  leav- 
ing Chicago,  Mr.  Choynski  will  be 
away  for  five  months  more. 

Al  Soblcr  has  been  engaged  by 
Fred  Quimby,  who  is  opening  the 
three  thousand  seat  Embovd  The- 


atre at  Fort  Wayne,  Indiana,  the 
second  week  in  May,  to  handle  the 
publicity  and  see  that  the  theatre- 
gets  away  to  a  good  start. 

The  M  &  M  film  exchange,  Chi- 
cago's newest  independent,  has  been 
opened  by  James  Murtaugh  and 
Thomas  F.  Mitchell.  The  head- 
quarters arc  in  the  former  office 
of  Progress  Pictures,  with  which 
Murtaugh  has  been  connected  for 
the  past  ten  years.  Mr.  Mitchell 
is  a  genuine  pioneer  in  the  film 
business,  having  been  engaged  in  it 
for  twenty-two  years  and  was  man- 
ager of  what  was  probably  the  first 
motion  picture  house  in  Chicago, 
the  Swanson,  at  39th  and  Cottage 
Grove  Avenue. 

D.  J.  Chrissis,  south  side  thea- 
tre man,  while  driving  home  from 
church  with  $1,926.00  in  funds  col- 
lected from  the  Faster  bazaar,  was 
forced  to  the  curb  at  61st  and  In- 
diana Avenue,  by  four  men  armed 
with  shotguns  and  revolvers  and 
robbed.  In  addition  to  the  church 
funds,  the  bandits  took  three  dia- 
mond rings  from  Mrs.  Chrissis. 

The  Gary  Theatre  Company,  of 
Gary,  Indiana,  will  take  over  the 
( )akwood  Theatre  of  Hammond, 
effective  April  26th.  It  is  under- 
stood that  under  the  new  manage- 
ment this  house  will  be  booked  by 
Charles  Casanave  of  the  Associa- 
ted Theatres,  Inc. 

Sam  Rhodes  has  sold  his  Majes- 
tic Theatre  at  Lanark,  Illinois,  to 


Harry  Puterbaugh,  who  operates 
houses  at  Millagcville. 

The  thousand  seat  Eagle  Theatre 
at  Galena,  Illinois,  has  closed.  It 
is  a  new  house  and  lias  been  open 
for  only  a  short  time.  It  is  re- 
ported that  it  probably  will  be  in 
operation  again  in  the  near  future. 

Simansky  &  Miller  have  taken 
over  the  Forest' Park  Theatre,  For- 
est Park.  The  new  owners  are 
making  considerable  improvements 
in  this  house,  including  the  instal- 
lation of  a  new  organ,  the  erection 
of  a  new  electric  sign  and  decora- 
tions throughout.  This  theatre, 
which  has  been  renamed  the  For- 
est, brings  the  number  of  houses 
operated  by  Simansky  &  Miller,  up 
to  six. 

It  is  reported  that  Ben  Bervc 
heads  a  company  which  is  planning 
to  build  an  eighty  thousand  dollar 
theatre  of  Spanish  type  at  Rochelle, 
Illinois.  Mr.  Berve  has  been  oper- 
ating the  Majestic  in  that  city  for 
some  time  past,  and  the  new  thea- 
tre which  is  to  be  located  within  a 
block  of  the  Majestic,  will  have  one 
thousand  seats. 

President  Carl  Laemmle  of  Uni- 
versal Film  Company,  is  scheduled 
to  arrive  in  Chicago  on  Friday  or 
Saturday,  en  route  from  Los  An- 
geles to  New  York  City.  Mr. 
Laemmle  plans  to  spend  two  or 
three  days  in  Chicago,  before  con- 
tinuing his  trip  to  New  York. 


St*  Louis 


THE  Victoria  Theatre  Realty 
Company  on  April  V  filed  an 
application  in  the  St.  Louis  Circuit 
Court  for  permission  to  dissolve. 
The  company  was  organized  in 
1907  as  the  German  Theatre  Realty 
Company  and  constructed  the  Vic- 
toria Theatre  on  Delmar  boule- 
vard, just  west  of  Grand  boulevard, 
for  the  presentation  of  German 
stock  dramas. 

Liter  William  Fox  took  over 
the  house  and  changed  the  name  to 
the  Liberty  Theatre.  It  is  now 
being  opi  rated  under  that  name  as 
a  stock  burlesque  house. 

The  petition  shows  that  the  1.000 
stockholders  in  the  company,  which 
was  incorporated  for  $120,000,  have 
been  paid  and  the  company  now  has 
a  surplus  of  $137,288  with  but  S149 
in  outstanding  liabilities. 

The  Farmington,  Mo.,  Entertain- 
ment Company  on  April  9  formerly 
opened  its  new  $40,000  motion  pic- 
ture theatre,  which  has  been  called 
the  Ritz  Theatre.  It  replaces  the 
theatre  which  was  destroyed  by 
fire  about  a  year  ago. 

Charity  ran  afoul  of  the  Little 
Rock  Ministerial  Alliance  on  Sun- 
day, Anril  8.  and  Ed  Rowley,  man- 
ager of  a  local  motion  picture  the- 
atre, was  ordered  to  court  to  show- 
cause  why  he  should  not  be  pun- 
ished for  violating  the  blue  laws. 
Rowley  gave  two  shows  for  the 


benefit  of  the  Arkansas  Crippled 
Children's  Hospital. 

Public  sentiment  was  v  e  r  y 
strong  in  favor  of  the  benefits  and 
the  authorities  apparently  feared 
to  bring  on  an  open  break  with  the 
people  so  no  attempt  was  made  by 
the  police  to  stop  the  performances. 
However,  the  prosecuting  attorney 
and  police  sent  representatives  to 
the  theatre  to  get  the  names  of  the 
manager  and  all  employes.  The 
benefits  netted  several  hundred 
dollars  for  the  very  worthy  charity. 

Harry  Greenman,  resident  man- 
ager of  the  Loew's  State  Theatre 
in  St.  Louis,  Mo.,  has  been  ap- 
pointed to  the  executive  committee 
of  the  Down  Town  Improvement 
Association  of  St.  Louis.  He  has 
also  been  named  on  the  special 
committee  to  arrange  for  the  for- 
mal opening  of  the  city's  $2,000,000 
down-town  lighting  system.  Mayor 
Miller  and  other  city  officials  will 
al«o  participate. 

St.  Louis  film  stocks  closed 
•Vnril  7  as  follows:  Skouras  \. 
$36.50  and  $40  asked.  St.  Louis 
Amusement  A.  $36  asked. 

The  St.  Louis.  Mo.,  Columbia 
exchange,  headed  bv  Barney  Rosen- 
thal, has  been  setting  the  Dace  [  * 
the  country  since  the  Seventh  An- 
nual Victory  Drive  of  Columbia 
P'ctures  got  under  wav.  The  St. 
Louis  office  was  out  in  front  on 


each  of  the  three  weeks  the  cam- 
paign has  been  on. 

A  lone  bandit  held  up  Maurice 
Stahl.  manager  of  the  Wellston 
Theatre,  6228  Easton  avenue. 
Wellston,  Mo.,  just  after  he  left 
the  theatre  at  10:15  p.  m.,  April 
8,  robbing  him  of  $79.  The  bandit 
overlooked  other  money  Stahl  was 
carrying  at  the  time. 

Nicky  Goldhamnier,  manager  of 
the  St.  Louis  Warner  Brothers  of- 
fice, leaves  for  New  York  April 
25  to  attend  the  convention  of 
Warner  managers  to  he  held  at 
Hotel  Pennsylvania,  New  York, 
April  27.  28  and  29. 

Tom  I^eonard,  former  owner  of 
Progress  Pictures  Corporation,  in- 
dependent exchange  in  St.  T^onis. 
contemplates  a  trin  to  California. 
He  has  not  decided  on  his  nlans. 

Harry  Sherman.  so"c»al  rer>-c- 
eentative  of  the  A'Med  Distributing 
Corporation,  distributors  of  Tame-; 
Cru^c,  Inc.,  was  a  visitor  last 
week. 

Henrv  Caulficld  is  the  new  office 
manager  for  Metro  -  Goldwyn  - 
M.'ver  nictures  in  St.  Louis.  He 
bails  from  California  and  has 
been  b"sv  the  tvist  wek  CKOlaininf 
to  exhibitors  and  others  interested 
that  he  is  not  the  Henrv  Caulfiekl 
who  is  the  leading  Republican  can- 
H'Hate  for  Governor  of  Missouri. 
Like  his  namesake,  he  hasn't  any 


objection  to  being  selected  as  the 
next  governor  of  Missouri,  but  he 
has  been  in  the  state  long  enough 
to  qualify.  Jack  Harris,  former 
office  manager,  has  returned  to 
the  road  for  Metro-Goldwyn- 
Mayer. 

Out-of-town  exhibitors  seen 
along  Picture  Row  during  the 
week  included  Mrs.  I.  W.  Rodgers, 
of  Cario,  III.;  "Doc"  Tetlcy.  of 
Farmington,  Mo.,  and  Tom  Reed, 
of  Duquoin,  III. 

Brooke  Johns  is  in  his  last  week 
at  Skouras  Brothers  Missouri  The- 
atre and  after  April  13  will  move 
over  to  Indianapolis.  Pending  the 
arrival  of  Eddie  Peabody  from  the 
Pacific  Coast.  Eddie  Pardo,  a  well- 
known  vaudeville  entertainer,  will 
have  charge  of  the  stage  shows  at 
the  Missouri. 

Tom  Mix  will  make  his  vaude- 
ville debut  with  a  personal  appear- 
ance at  the  St.  Louis  Theatre, 
Grand  and  Delmar  boulevards,  S». 
Louis,  on  April  12.  Accompany- 
ing Mix  will  be  his  famous  horse, 
Tony. 

Henri  Chouteau,  owner  of  the 
Liberty  and  Odeon  theatre  build- 
ires  in  St.  Louis,  who  was  the  Re- 
publican nominee  for  Congress 
from  the  Eleventh  Missouri  Dis- 
trict in  1926.  has  filed  for  the  Re- 
publican nomination  for  State  Sen- 
ator from  the  Thirtv-third  District. 


1284 


M  o  tio  n    Picture    N  e  ws_ 


South  West 


ANNOUNCEMENT  was  made 
April  14th  that  the  Capitol 
Theatre  in  Oklahoma  City  would 
(install  a  new  Vitaphone  which 
would  be  introduced  to  the  public 
on  May  5th.  In  addition  to  the 
Vitaphone,  the  Capitol  will  also 
install  a  new  Vitaphone  which 
the  very  near  future. 

The  Metro-Goldwyn-Mayer  or- 
ganization of  Oklahoma  City  has 
found  it  necessary  to  enlarge  their 
office  space  and  have  taken  a  room 
adjoining  them  in  the  film  ex- 
change building  on  South  Robin- 
son street.  The  new  additional 
quarters  will  be  occupied  by  the 
booker  and  his  assistants. 

Pete  Harrison,  of  the  Gaiety 
Theatre,  Picher,  Okla.,  made  a 
business  trip  to  Film  Row  last 
week. 

C.  W.  Allen,  branch  manager  for 
Pathe  in  Okla.  City,  has  returned 
to  his  desk  after  an  illness  of  ten 
days.  Mr.  Allen  celebrated  his 
recovery  with  a  week-end  trip  to 
Kansas  City. 

O.  L.  Hawk,  of  the  Majestic 
and  Crystal  theatres  in  Cherokee, 
Okla.,  made  a  two  days'  visit  to 
Oklahoma  City  this  week. 

Sam  Brunk,  booker  for  FBO, 
has  been  confined  to  his  home  the 
past  ten  days  with  bronchial  pneu- 
monia. While  his  condition  is  not 
considered   especially  serious,  his 


progress  towrad  recovery  is  much 
slower  than  could  be  desired. 

J.  M.  Lytle  is  reported  to  have 
taken  over  the  old  Majestic  The- 
atre at  Fort  Gibson,  Oklahoma,  and 
renamed  it  the  Only  Theatre. 

Macdonald  &  McDowell,  of 
Wellington,  Kansas,  advise  they 
have  purchased  the  lease  and  equip- 
ment of  the  Empress  Theatre  at 
Shattuck,  Okla.,  from  J.  R.  Davis, 
and  will  assume  charge  of  the  the- 
atre on  May  1st.  These  gentlemen 
also  operate  the  Ashland  and  Ma- 
jestic Theatres  in  Wellington. 

C.  C.  Stanfield,  who  recently 
purchased  the  American  Theatre  at 
Ada,  Okla.,  advises  he  has  changed 
the  name  of  this  house  to  The 
Hamly. 

Leo  Upchurch  is  reported  to 
have  opened  a  new  theatre  in  Wal- 
ters, Okla.,  which  he  has  named 
the  Grand.  Mr.  Upchurch  has  been 
connected  with  his  father,  M.  C. 
Unchurch,  in  Lone  Wolf,  Eldorado, 
and  several  other  towns  in  the 
State,  in  the  theatre  business. 

E.  V.  Weaver,  of  the  Senate  and 
Osage  Theatres  at  Shidler,  Okla., 
reports  that  he  has  recently  taken 
over  the  Cozy  Theatre  there. 

V.  E.  Long,  Manager  of  the 
Royal  Theatre,  Dow,  Oklahoma, 
advises  he  has  closed  his  theatre  for 
an  indefinite  period. 

The  new  Circle  Theatre,  now  un- 


der construction  at  Tulsa,  has  been 
leased  to  Fred  Smith,  who  also  has 
•the  Main  Street  Theatre  there.  The 
new  house  will  seat  850  and  has  a 
frontage  of  50  feet  and  will  be  140 
feet  deep.  Location  of  the  new  the- 
atre is  at  10  S.  Lewis  Avenue. 

Terry  Brothers,  of  Woodward, 
Okla.,  are  drawing  up  plans  for 
the  erection  of  a  new  §25,000  thea- 
tre building  in  Woodward.  This 
will  make  the  second  new  theatre 
erected  by  these  enterprising  broth- 
ers since  they  took  over  the  theatre 
interests  in  Woodward  some  three 
years  ago. 

Ground  has  been  broken  for  the 
erection  of  a  1,000  seat  theatre  at 
Elmwood  Park,  Oklahoma  City. 
T.  A.  Hoover  is  the  owner  and  has 
announced  that  the  house  will  be 
ready '  for  occupancy  by  May  6th. 
Opening  program  in  the  new  house 
will  be  the  beginning  of  an  18- 
week  engagement  of  a  dramatic 
stock  company.  PZlmwood  Park  is 
a  very  popular  summer  resort  on 
the  interurban  between  Oklahoma 
City  and  Norman. 

During  Holy  Week  the  Criterion 
Theatre  in  Oklahoma  City  was 
turned  over  to  the  Ministerial  Al- 
liance for  45  minutes  between 
twelve  and  one  o'clock  each  day. 
Services  were  conducted  by  prom- 
inent ministers  of  the  city  and 
hymns  were  sung  to  the  accompani- 


ment of  the  Criterion  Wurlitzer 
organ. 

Friends  in  Oklahoma  film  circles 
were  grieved  to  learn  of  the  sudden 
death  of  Mrs.  J.  U.  Phillips,  wife 
of  the  owner  of  the  Grand  Theatre 
at  Stillwell,  Okla.  Mrs.  Phillips 
was  well  known  over  the  state,  hav- 
ing been  active  in  the  management 
of  the  Grand  Theatre  with  her  hus- 
band for  the  past  six  years. 

Paul  Myers,  formerly  salesman 
for  Home  State,  is  now  managing 
the  Pendleton  Oregon  1927  Round- 
up pictures  as  a  road  show. 

The  opening  baseball  game  of  the 
season  was  played  last  Tuesday 
afternoon  on  the  Capitol  Diamond 
with  the  Film  Exchange  Baseball 
Team  pitted  against  the  Frisco 
Railroad  team.  Final  score  6  to  5 
in  favor  of  the  Film  Exchange 
team. 

Miss  Mary  Jane  Harvey,  who 
operates  the  Princess  Theatre  at 
Cement,  Oklahoma,  visited  Okla- 
homa City  last  week  and  purchased 
a  new  organ  for  her  theatre. 

The  Crystal  Theatre  at  Broken 
Arrow,  Okla.,  has  been  redecorated 
and  greatly  improved  in  appear- 
ance. 

Miss  Helen  Newman,  former 
stenographer  for  Pacific  Mutual 
Life  Ins.  Co.,  has  been  added  to  the 
M-G-M  office  force  at  Oklahoma 
City. 


Albany 


JAKE  ROSENTHAL  observed 
his  fifth  anniversary  last  week 
as  owner  of  the  Rose  theatre  in 
Troy,  and  went  the  limit  in  the 
way  of  giving  plenty  of  entertain- 
ment for  his  admission  price. 

After  losing  thirty  pounds  in 
weight,  in  traveling  over  the  terri- 
tory, Vic  Bendell  decided  last  week 
to  resign  from  the  Kaufmann  Mat 
Service,  and  is  now  back  at  his 
old  job  of  selling  bonds. 

James  Wingate,  head  of  the  state 
motion  picture  censorship  commis- 
sion, is  doing-  quite  a  bit  of  public 
speaking  these  days,  explaining 
how  his  bureau  functions. 

After  waiting  all  winter  for  the 
spring  and  summer  business,  D.  R. 
MacAleese,  of  Cranberry  Lake,  has 
been  forced  to  close  his  theatre, 
due  to  a  decision  on  the  part  of 
the  Emporium  Forestry  Company, 
to  supply  no  more  electricity  for 
the  town. 

No  more  traveling  by  train  or 
last  year's  car  for  Al  Guteck,  lo- 
cal manager  for  F.  B.  O.  Mr. 
Guteck  returned  on  Friday  from  a 
swing  through  the  southern  tier  of 
New  York  state  and  two  hours 
later  found  him  at  a  local  sales- 
room inspecting  the  latest  creation 
in  motordom. 

Abe  Stone,  now  devoting  all  his 
efforts  to  the  Eagle  theatre  in  Al- 
bany, and  incidentally  filling  the 
house  each  night,  spent  Easter  in 


New  York  City.  Jake  Golden, 
manager  of  the  Proctor  house  in 
Troy,  spent  a  couple  of  days  last 
week  with  his  parents  in  Boston. 

John  Leonard,  who  has  been  one 
of  the  checkers  at  the  Metro-Gold- 
wyn-Mayer exchange  in  Albany, 
resigned  last  week. 

Lee  Langdon  and  Fred  Robke, 
both  formerly  associated  with  Al- 
bany's film  exchanges,  are  in  New 
York,  and  Tony  Veiller,  who  re- 
cently resigned  as  manager  of  the 
Mark  Ritz  in  Albany,  was  seen 
along  Broadway  last  week. 

Although  Uly  S.  Hill,  managing- 
director  of  the  Stanley  houses  in 
Albany  and  Troy,,  did  not  get  out 
last  week  on  the  first  day  of  the 
trout  fishing  season,  he  nevertheless 
enjoyed  a  platter  of  the  speckled 
beauties.  His  son,  Norman,  was 
out  bright  and  early  and  returned 
with  a  fine  catch. 

Plans  are  under  way  by  the  Film 
Board  of  Trade  for  an  installation 
dinner  to  be  given  the  new  set  of 
officers  that  have  assumed  their 
duties. 

Frank  Lupien.  manager  of  the 
Strand  theatre  in  Ogdensburg,  last 
week  celebrated  his  tenth  anniver- 
sary in  the  theatre  business. 

Morris  Quinlan,  assistant  opera- 
tor at  the  Bijou  in  Troy,  died  last 
week  from  a  combination  of  pneu- 
monia and  an  abscess  of  the  brain. 

Visitors  along  Albany's  film  row 


last  week  included  Frank  Fredaro, 
of  Glasgow;  Mrs.  Sequin,  of 
Rouses  Point,  and  Sam  Hochstin, 
of  Hudson.  Mrs.  Sequin  reported 
that  there  was  a  real  estate  boom 
in  her  town,  due  to  the  probability 
of  a  bridge  from  that  point  across 
Lake  Champlain  to  Vermont. 

There  was  a  change  in  ownership 
in  the  Columbia  of  Rensselaer,  last 
week,  when  Ross  F.  Fayles  sold 
out  to  Joseph  Kains. 

Employees  at  the  Universal  ex- 
change in  Albany  played  the  part 
of  Santa  Claus  last  week,  first  pre- 
senting a  set  of  sherbet  and  other 
glasses  to  Miss  Esther  Kenney, 
billing  clerk,  who  was  married. 
Almost  immediately,  they  presented 
Miss  Helen  Finegiass,  the  cashier, 
with  a  house  robe,  Miss  Finegiass 
having  resigned  to  be  succeeded  by- 
Mrs.  Lillian  White,  who  was  for- 
merly connected  with  the  First 
National  exchange.  Then  along 
came  James  Tunney,  the  shipper, 
with  the  announcement  that  he  was 
the  father  of  an  eight  pound  boy. 
Everyone  suggested  that  the  boy 
be  named  "Gene,"  but  the  father 
decided  on  calling  him  "Irwin." 

Several  from  Albany's  film  row 
were  in  Schenectady  one  night  last 
week  at  a  party  given  by  William 
Shirley,  general  manager  of  several 
theatres  in  that  city. 

Fred  Elliott,  one  of  the  old  timers 
among  the  exhibitors  of  Albany, 


has  returned  from  several  days 
spent  at  Atlantic  City.  Jack  Bui- 
winkel,  who  recently  resigned  as 
local  manager  for  First  National, 
has  gone  to  New  Haven,  where  he 
will  represent  the  United  Artists. 

Joe  Saperstein,  manager  of  Har- 
manus-Bleecker  Hall  in  Albany, 
has  increased  his  admission  prices 
now  that  he  is  including  three  acts 
of  vaudeville  along  with  his  pic- 
tures. It  is  rumored  that  it  is  the 
first  step  toward  eventually  mak- 
ing this  house  a  first  run  theatre 
with  vaudeville  combined. 

Candy  machines  have  been  in- 
stalled lately  in  the  Lincoln  and 
American  theatres  in  Troy,  and  at 
the  Albany  and  Regent  in  Albany, 
all  Stanley  houses. 

Al  LeMay  will  leave  the  latter 
part  of  May  for  Detroit,  where  he 
will  represent  the  Troy  local  at 
the  national  convention  of  the  Al- 
liance of  Theatrical  Stage  Em- 
ployees and  Motion  Picture  Oper- 
ators. James  Lemke,  former  inter- 
national president,  and  the  present 
head  of  the  stage  hands  union  in 
Troy,  will  also  attend  the  conven- 
tion. 

Harry  Brooks,  head  of  the  mo- 
tion picture  machine  operators 
union  in  Troy,  will  probably  be  the 
next  sheriff  of  Rensselaer  County, 
having  announced  his  candidacy 
and  with  good  chances  of  winning 
out. 


April    21,    19  28 


1285 


New  England 


1^1 1IC  new  Embassy  Theatre  at 
Waltham,  .Mass.,  formally 
opened  Monday.  Guests  included  a 
large  delegation  of  state  and  city 
officials.  The  theatre  is  managed 
by  W.  H.  Murphy  and  is  one  of 
the  largest  and  most  beautiful  out- 
side of  Boston. 

The  Academy  Theatre  at  North 
Anson,  Me.,  has  been  sold  to  M. 
L.  Pullcn. 

The  Parrot  Vaudeville  Ex- 
change has  opened  at  Room  302. 
204  Stuart  street,  Boston,  with 
Milt  Glickman  and  Henry  Chap- 
man in  charge. 

Philip  Fox  has  returned  to  his 
desk  as  booker  at  Independent 
Films,  Inc.,  Boston,  after  a  week's 
absence  with  quinsy  sore  throat. 

Herman  Rifkin,  56  Piedmont 
street,  Boston,  is  planning  to  change 
the  name  of  his  exchange,  now  the 
Supreme  exchange,  to  some  other, 
not  yet  announced. 

The  Arbitration  committee  for 
Boston  and  vicinity  for  next  month 
has  been  named.  It  consists  of 
Charles  Hodgdon  of  the  Capitol, 
Worcester;  R.  L.  Ripley  of  Fram- 
ingham,  and  Samuel  Torgan  of  the 
Strand,  Lowell  representing  the  ex- 
hibitors, and  Abe  Montague  of  In- 
dependent Films,  Maurice  N.  Wolf 
of  Metro-Goldwyn-Mayer  and  M. 
E.  Morey  of  American  Feature 
Film  distributors.  This  will  be  the 
first  of  the  new  Arbitration  boards 
under  the  new  plan  for  a  different 
board  monthly. 

The  Jewell  Theatre,  Lowell, 
Mass.,  which  has  been  taken  over 
by  Michael  Hussen,  has  closed  for 
alterations  and  will  be  reopened 
within  two  or  three  weeks. 

The  Union  Theatre  at  Attleboro, 
a  new  theatre,  opened  on  Monday. 

The  New  England  Bookers  As- 
sociation hold  their  third  annual 
dance  Friday,  April  20th,  at  Loew's 
State  Ballroom,  Boston. 

The  Albee  Theatre  at  Provi- 
dence closed  Saturday  for  the  sum- 
mer. The  theatre  operates  pic- 
tures and  vaudeville. 

Miss  Eleanor  A'Hearn,  of  In- 
dependent Films,  broadcast  over 
WLOE  Tuesday  night  in  the  Loew 


variety  hour.  Miss  A' I  learn  is  a 
talented  lyric  soprano. 

Samuel  Bischoff,  of  Los  An- 
geles, producer  of  the  series  of 
"Events"  for  Metro-Goldwyn- 
Mayer,  was  a  guest  at  the  Boston 
exchange  of  that  company  during 
the  week. 

Harry  J.  Martin,  office  manager 
of  the  American  Feature  Film  ex- 
change, has  been  confined  to  his 
home  the  past  week  by  illness. 

Maurice  Masters,  of  the  Masters 
Motion  Picture  Bureau,  is  bereaved 
by  the  death  of  his  father  on  Mon- 
day. 

Miss  Ann  Rolfe,  of  the  First 
National  exchange,  is  confined  to 
the  Homeopathic  hospital  with 
pneumi  >nia. 

The  Orient  Gardens  theatre  in 
East  Boston  was  damaged  by  lire 
which  started  in  a  pool  room  ad- 
joining and  did  damage  of  about 
S5.000  to  the  theatre.  Temporary 
arrangements  were  made  while  re- 
pairs are  under  way,  so  that  there 
has  been  no  interruption  to  the 
programs. 

William  H.  Kocn,  former  own- 
er of  seven  New  England  the- 
atres, died  at  his  home  in  Salem, 
Mass.,  recently,  at  the  age  of  59. 
He  had  been  retired  from  active 
business  for  about  three  years.  He 
formerly  owned  theatres  in  Salem. 
Haverhill,  Brockton,  Somerville 
and  Newton.  He  sold  his  interests 
to  the  Gordon  Circuit,  which  has 
since  disposed  of  thpm  to  the 
Publix  circuit. 

Green  &  Eilenberg  have  leased 
the  Strand  Theatre,  Everett,  for 
a  period  of  years. 

David  Plett  has  been  awarded 
the  contract  for  the  new  Audi- 
torium theatre  to  be  erected  in 
Lynn  to  replace  the  structure  bad- 
ly damaged  by  fire  several  weeks 
ago.  J.  D.  Newmark  and  J.  Al- 
pert  are  the  owners  and  plans  are 
by  J.  Schwartz,  of  Lynn. 

Nathan  Vamins,  leading  exhibi- 
tor of  Fall  River,  who  is  rebuild- 
ing two  of  his  theatres  in  that 
city  destroyed  by  fire  which  wiped 
out  the  business  center  of  the  city, 
has  been  placed  in  charge  of  the 
reconstruction  of  the  Temple  Beth 


Eli.  Yamins  is  also  head  of  the 
M.  P.  T.  O.  A.  of  New  England 
so  that  at  present  he  has  plenty 
of  business  on  hand  requiring  his 
supervision.  And  for  good  meas- 
ure he  is  operating  the  other  Fall 
River  theatres  which  he  owns. 

The  L.  &  S.  Theatre  Corpora- 
tion has  been  organized  and  in- 
corporated at  Lowell,  with  capital 
of  $100,000.  Incorporators  are 
Francis  C.  Lydon  Nathan  Silver 
and  Theodore  Shaps,  all  well  known 
theatre  men  in  Boston  and  vicinity. 

The  M.  &  S.  Theatre  Corpora- 
tion, Boston,  has  been  capitalized  at 
$10,000.  Incorporators  are  Charles 
and  Reginald  Morse,  of  Brockton, 
and  Frank  J.  Savasta,  of  Boston. 

Seville  Theatre,  Inc.,  Boston, 
has  organized  with  capital  of 
$100,000.  Incorporators  are  Jacob 
Lourie,  Nathaniel  Pinanski  and 
Samuel  Pinanski,  all  of  Boston. 

Through  a  change  in  arrange- 
ments, the  Metropolitan  Theatre 
of  the  Publix  group,  will,  starting 
May  1st,  broadcast  from  Station 
WBET  of  Boston  and  Medford, 
Mass.  The  theatre  has  been  broad- 
casting, since  it  started  its  air 
programs,  through  Station  WNAC 
of  Boston. 

The  Massachusetts  Supreme 
Court  has  upheld  the  provisions  in 
the  will  of  Charles  S.  Harris, 
former  theatrical  manager  and  long 
identified  with  the  Keith-Albee  in- 
terests in  New  England  and  New 
York. 

Plans  will  be  ready  for  figuring 
about  May  1st  for  the  new  Rialto 
Theatre  to  be  erected  by  Nathan 
Yamins  in  Fall  River,  to  replace 
the  structure  destroyed  by  the  big 
fire.  Darling  &  Parlin  are  the 
architects  now  completing  the 
plans. 

Contract  has  been  awarded  to 
Benjamin  Steinberg  for  a  new 
motion  picture  theatre  in  Central 
Square,  East  Boston,  by  the  New 
England  Theatres  OiK-rating  Corp., 
Boston,  of  which  Samuel  Pinan- 
ski is  president.  It  will  seat  2,000. 
This  is  the  first  new  theatre  in  the 
program  of  expansion  of  the  com- 
pany. 

Heustis  &  Ilcustis,  of  Spring- 


held,  Mass.,  have  been  commission- 
ed to  prepare  the  plans  for  the 
new  theatre  to  be  erected  in  Mem- 
orial Square,  Springfield,  for 
George  L  Rioux  of  151  West 
Alvord  street,  that  city.  There  will 
be  a  hotel,  stores  and  offices  in  the 
same  building  which  is  to  house 
the  theatre.  It  is  expected  that 
contracts  will  be  awarded  within 
the  next  month  or  six  weeks. 

Agawam  Amusement  Corp., 
Springfield,  Mass.,  has  been  in- 
corporated with  capital  of  §100,- 
000.  Incorporators  are  Michael  1. 
Daley,  John  Martinelli  and  Frank 
B.  Perkins. 

Frederick  E.  Thompson  is  to 
build  a  new  theatre  in  Westboro, 
Mass.,  and  architects  Kilham, 
Hopkins  and  Greeley,  of  Boston, 
are  drawing  the  plans.  The  new 
theatre  will  be  ready  for  estimates 
within  a  month. 

A  new  theatre  is  being  planned 
for  Meridian  street,  East  Boston, 
for  Carl  Canner.  Krokyn  &.  Bp  >\\  ne, 
of  Boston,  are  drawing  the  plans. 

Imperial  Amusement  Corp., 
Stamford,  Conn.,  has  been  incorpo- 
rated with  capital  of  $50,000.  In- 
corporators are  Samuel  F.  Mead- 
ow and  others  of  New  Haven. 

The  midnight  show  at  the  Metro- 
politan Theatre,  Boston,  for  the 
N.  V.  A.  in  connection  with  Na- 
tional N.  V.  A.  week  netted  $16,- 
000,  according  to  latest  reports. 

The  SaSugus  Theatre  at  Saugus 
will  be  reopened  the  latter  part  of 
the  month. 

The  Plaza  Theatre  at  Salem  is 
installing  Vitaphone  equipment. 

George  Roberts,  from  the  Fox 
Home  office,  a  special  representa- 
tive, is  at  the  Boston  exchange  for 
a  few  days. 

M  iss  Gertrude  Sullivan,  in 
charge  of  the  switchboard  at  the 
Fox  exchange,  is  ill  at  her  home  in 
Maiden. 

Jack  Basch,  non-theatrical  and 
educational  manager  of  the  Fox 
exchange,  Boston,  lias  a  new  Essex 
coach. 

The  Park  Theatre  at  Lebanon. 
N.  H.,  has  been  taken  over  by  C. 
L.  Beede.  The  house  was  formerly 
owned  by  Fred  Sharby. 


Minneapolis 


ipiNKELSTEIN  &  RUBEN  are 
m  to  have  an  office  building  of 
their  own  this  summer  when  they 
will  construct  a  two-story  fire- 
proof building  on  Sixth  street,  be- 
tween Hennepin  avenue  and  l'ir-t 
avenue  N.,  Minneapolis  at  a  cost 
of  §150,000.  A  long  time  lease  has 
been  secured  on  the  site,  which  has 
a  100-foot  frontage  and  extends 
back  112  feet  to  an  alley.  It  will 
be  necessary  to  raze  a  one-story 
building  now  on  the  property  to 
erect  the  new  structure,  plans  for 
which  are  being  completed.  There 


will  be  a  basement  and  two  floor.; 
to  the  building.  The  first  floor  will 
be  divided  into  five  stores,  while 
the  second  will  be  used  to  house 
the  executive  and  administrative 
force  of  the  F.  &  R.  organization. 

The  city  of  St.  James,  Minn., 
expects  a  heavy  vote  at  the  city 
election  to  be  held  in  a  few  weeks 
as  the  question  of  Sunday  shows 
is  to  be  decided  upon  at  that  time. 
There  has  never  been  Sunday  mo- 
tion pictures  in  St.  James  and  the 
owner  of  the  local  theatre  is  seek- 
ing the  sanction  of  the  citizens  for 


Sunday  shows.  The  city  council 
previously  declined  to  put  the  ques- 
tion on  the  ballot. 

Morris  Safier  included  Minne- 
apolis in  his  recent  tour  of  the 
middle  west  in  the  interest  of  War- 
ner Bros. 

The  Blue  Mouse  theatre  at  Pine 
Island,  Minn.,  fomrerly  operated 
by  the  Klug  Bros.,  has  been  pur- 
chased by  L.  C.  Stucky. 

A  new  theatre  to  seat  600  and 
cost  approximately  §50,000  will  be 
built  at  White  Bear,  Minn.,  bv 
Mrs.  J.  L.  Jensen. 


The  Rex  theatre  at  Hutchinson, 
Minn.,  will  be  completely  redeco- 
rated by  E.  S.  Norcen.  New  seats 
will  be  installed  of  the  same  type 
as  those  used  in  the  new  Minne- 
sota theatre  in  Minneapolis. 

Mr.  and  Mrs.  Lind  have  sold  the 
Rex  theatre  at  Clarissa,  Minn.,  to 
Ernest  H.  Anderson. 

The  Chamber  of  Commerce  of 
Brainerd.  Minn.,  has  announced 
that  F.  &  R.  and  Clyde  E.  Parker, 
owners  of  the  Park  theatre  in  that 
city,  will  spend  approximately  §50.- 
000  this  summer  in  remodeling. 


1286 


.1/  o  t  io  n    P  i  c  t  it  r  c    .V  e  w  s 


Projection 

Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


He  Fear?  It  to  Be  a  Scheme  to  Sell 

Equipment 

H.  CHASE,  owner  and  manager  of 
a  theatre  in  Michigan,  has  been 
using'  alternating  current  projec- 
tion arcs  for  some  time  and  gives 
his  reason  for  so  doing  that  he  be- 
lieves the  sale  of  direct  current 
apparatus  to  be  a  scheme  on  the  part  of 
equipment  manufacturers  to  "sell  a  lot  of 
extra  equipment." 

His  only  complaint  in  connection  with  the 
use  of  alternating  current  for  projection 
purposes,  is  that  he  has  not  sufficient  light 
reserve  to  enable  him  to  obtain  a  fairly  con- 
stant screen  intensity  with  films  of  different 
density. 

He  is  now  looking  for  ways  and  means  of 
obtaining  higher  screen  intensities  without 
incurring  too  much  expense,  and  he  would 
prefer  continuing  the  use  of  his  present  al- 
ternating current  outfit  if  this  could  be  done 
at  all  because  he  strongly  suspects  the  mo- 
tives of  the  generator  manufacturers. 

Here  is  his  letter: 
Dear  Sir: 

J  liave  a  small  town  260  seat  house  and 
would  like  to  get  some  information  regard- 
ing my  projection  from  some  one  who  is 
neutral  and  not  interested  in  selling  equip- 
ment. 

I  am  using  the  old  style  carbon  arcs  on 
110  volt  alternating  current  with  compens- 
arcs  or  inductors.  Now  everyone  hollers 
about  direct  current  being  a  so  much 
steadier  light  with  less  flicker  but  I  have 
been  in  a  lot  of  big  city  houses  where  direct 
current  is  being  used  and  in  my  judgment 
they  all  get  more  flicker  than  I  do.  In  fact, 
people  from  the  city  come  here  and  tell  me 
that  my  pictures  don't  hurt  their  eyes  like 
they  do  at  home.  My  opinion  is  that  this  di- 
rect current  stuff  is  a  scheme  to  sell  a  lot 
of  extra  equipment. 

The  only  trouble  I  have,  and  the  question 
I  want  you  to  answer,  is  if  there  is  any 
way  I  can  get  a  brighter  light  without  going 
to  a  lot  of  expense.  My  light  is  very  fair, 
however,  with  the  exception  that  when  I 
get  a  dense  film,  I  have  no  way  of  making  it 
brighter. 

My  throw  is  85  feet  and  the  picture  meas- 
ures 9  x  12  feet. 

Respectfully  yours, 
(Signed)  H.  H.  Chase. 

Schemes  for  Selling 

Friend  Chase,  every  manufactured  article, 
whether  it  be  a  motion  picture  projector,  a 


generator,  a  washing  machine,  electric  re- 
frigerator, automobile  or  what  not,  repre- 
sents a  scheme  on  the  part  of  some  one  to 
sell  a  lot  of  equipment  for  the  very  selfish 
purpose  of  making  money.  If  this  were  not 
so  then  there  would  be  no  incentive  for 
persons  to  spend  a  considerable  amount  of 
time  inventing  new  things  to  lighten  our 
daily  work  and  make  our  lives  more  enjoy- 
able. 

It  is  always  the  fond  hope  of  every  manu- 
facturer that  he  will  "sell  a  lot  of  equip- 
ment" and  in  order  to  realize  this  ambi- 
tion he  does  everything  possible  to  make 
his  particular  equipment  the  very  best, 
either  in  point  of  quality  or  in  point  of 
value. 

If  you  do  not  believe  this  to  be  so,  then 
we  call  your  attention  to  the  automobile  in- 
dustry as  representing  an  excellent  example 
of  present  day  marketing.  Did  you  ever  in 
your  life  see  so  much  value  as  is  repre- 
sented by  the  cars  now  on  the  market?  Yet 
every  one  of  these  automobiles  is  a  scheme 
on  the  part  of  the  respective  manufacturers 
to  "sell  a  lot  of  equipment"  but  in  doing 
so,  the  general  public  is  the  gainer  because 
never  before  has  so  much  automobile  been 
offered  for  so  little  money. 

And  to  show  the  beneficial  results  of  mod- 
ern manufacturing  and  marketing  methods, 
we  quote  government  statistics  to  the  effect 
that  in  the  United  States,  there  is  one  car 
for  nearly  every  family.  Nearly  one-fifth  of 
the  families  of  this  country  own  two  or  more 
cars. 

Doesn't  this  look  like  an  all-around  profit- 
able "scheme  to  sell  a  lot  of  equipment?" 
And  does  the  general  riding  public  appear 
to  be  worrying  themselves  sick  because  they 
proved  to  be  such  easy  marks  for  the  auto- 
mobile manufacturers  ? 

Modern  life  in  this  country  is  the  direct 
result  of  intensive  manufacturing  and  sell- 
ing schemes  and  it  is  well  that  this  is  so 
because  never  before  in  the  history  of  the 
world  has  any  country  been  as  prosperous  as 
ours — even  at  this  very  moment  when  busi- 
ness, by  comparison  with  recent  years,  is 
supposed  to  be  slow. 

We  Are  Not  Neutral 

And  now,  Friend  Chase,  as  far  as  our  not 
being  interested  in  selling  equipment  is  con- 
cerned, nothing  could  be  farther  fi-oni  the 
truth.  We  are  entirely  bound  up  in  the 
idea  of  seeing,  and  helping,  the  respective 
manufacturers  in  the  motion  picture  indus- 
try sell  their  products.  This  includes  you, 
as  a  manufacturer  of  entertainment. 

In  the  first  place,  we  are  anxious  to  see 
all  the  producers  sell  barrels  and  barrels  of 
film — more  power  to  them.  In  the  second 
place,  we  are  just  as  anxious  to  see  the 
equipment  manufacturers  sell  bushels  and 
bushels  of  projectors,  generators,  spotlights 
and  everything  else  that  goes  into  the  equip- 
ping of  a  motion  picture  theatre. 


And  in  the  third  place,  we  are  even  more 
anxious  to  see  all  exhibitors  as  manufac- 
turers of  finished  entertainment,  sell  oodles 
and  oodles  of  tickets  so  that  they,  in  turn, 
can  buy  even  more  film  and  equipment  in 
order  that  more,  and  yet  more,  tickets  may 
be  sold. 

Don't  you  think  that  is  a  pretty  good 
"schemle  for  selling  equipment."  Friend 
Chase?  Wouldn't  you  be  willing  to  enter- 
tain such  a  proposition?  Manufacturers  in 
other  fields  are  doing  the  same  thing.  Why 
shouldn't  you? 

Look  at  the  electrical  industry?  Isn't 
that  intensive  selling?  Yet,  who  cares? 
Does  the  housewife  conqdain  because  she 
must  use  an  electric  washer,  an  electric  iron 
and  a  vacuum  cleaner?  Does  the  man  of 
the  house  groan  when  he  comes  home  and 
switches  on  his  new  seven  tube  all-electric 
radio? 

No  trade  paper  which  has  the  interests  of 
its  industry  at  heart,  can  well  afford  not  to 
be  intensely  interested  in  the  sale  of  the 
products  of  the  manufacturers  which  it  rep- 
resents. And  your  interests,  as  the  ultimate 
manufacturer  of  entertainment,  lie  even 
closer  to  our  heart. 

The  High  Cost  of  Obsolete 
Equipment 

Do  you  realize,  Friend  Chase,  that  by  con- 
tinuing to  use  inefficient,  obsolete  equipment 
you  are  throwing  away  every  year,  enough 
money  to  buy  the  very  latest  type  of  highly 
efficient  projection  equipment  which  will 
give  you  a  picture  far  better  than  you  ever 
dreamed  of  obtaining  with  an  alternating 
current  arc? 

The  best  recommendation  Ave  can  make, 
Friend  Chase,  is  simply  this.  Your  theatre 
is  quite  small  and  projection  equipment  to 
improve  your  projection  can  be  installed  at 
a  very  reasonable  cost. 

For  your  theatre,  we  can  recommend 
the  Mazda  projection  system,  equipped  with 
Bausch  &  Lomb  parabolic  condensers  and 
Cinephor  Series  II  projection  lenses.  This 
equipment  not  only  will  give  you  far  su- 
perior projection  results  to  what  you  now 
secure,  with  not  the  slightest  trace  of 
dicker,  but  it  will  provide  an  ample  reserve 
of  illumination  to  enable  you  to  maintain  a 
constant  screen  intensity,  no  matter  what 
the  density  of  the  film  might  be. 

The  equipment  is  quite  simple  to  handle. 
The  use  of  this  equipment  should  put  you 
in  a  position  to  save  several  hundred  dol- 
lars in  operating  expenses. 

If  the  state  of  your  finances  cannot  stand 
the-outright  purchase  of  this  equipment,  we 
suggest  that  you  purchase  it  on  a  time  basis 
from  a  supply  house  which  has  provisions 
for  buying  on  this  basis.  We  do  not  hesitate 
to  say  that  by  the  time  the  final  payment  is 
due,  the  equipment  will  have  nearly  paid 
for  itself  and  you  will  have  presented  your- 
{Continued  on  follozving  page) 


April    21 ,    19  28 


1287 


City  Helps  Universal  Open 
New  Theatre 

The  Downtown  Hushics*  and  Professional 
Association  celebrated  the  opening  of  Uni- 
versal's  heaufiful,  new  Venetian  Theatre, 
Pacine,  Wiseonsin,  with  a  bi<;  parade  in 
which  "Venetian"  ni^lif  displays,  floats  by 
combined  business  men's  organizations,  the 
American  Legion  Drum  Corps,  tbe  Easles 
marching  and  other  attractions  were  fea- 
tured. 

"U"  rushed  tlie  completion  of  the  equip- 
ment  of  this  $1,000,000  house  in  time  dor 
the  opening.  Arthur  Friedman  who  has 
been  managing  director  for  the  Rialto  The- 
atre, Racine,  transferred  his  activities  to 
the  Venetian.  His  new  assignment  is  in  line 
with  tlie  "promotion-from-the-ranks" 
policy  adapted  by  the  "U"  chain. 

The  Venetian  Theatre  seats  2,200.  The 
land,  building  and  equipment  represents  a 
total  outlay  of  over  $1,000,000.  In  addi- 
tion to  the  theatre  proper,  the  building 
houses  a  number  of  stores  and  offices.  The 
second  and  third  floors  of  the  commercial 
building  are  under  long  term  lease  to  the 
local  Eagles  Lodge. 

The  Venetian  was  built  by  the  United 
Studios  of  Chicago  to  designs  by  Ralph  L. 
Reaudry.  The  theatre  is  in  Italian  atmos- 
pheric style. 

The  auditorium  is  like  an  old  Venetian 
garden — surrounded  by  high  walls  realistic- 
ally covered  with  vines  and  flowers.  Effect 
machines  throw  moving  clouds  on  the  sky 
ceiling;  twinkling  stars  carry  out  the  idea 
of  a  Mediterranean  night. 


Inquiries  &  Comments 

{Continued  from  preceding  page) 


self  with  a  nice  pair  of  illuminators  which 
will  be  good  for  a  number  of  years. 

Such  things  as  flicker  and  lack  of  screen 
illumination  should  never  cause  you  to 
worry. 

The  Mazda,  equipment  can  be  connected 
direct  to  your  present  110  volt  alternating 
current  lines  without  the  need  for  additional 
equipment . 

D.  C.  Projection  is  Superior 

As  far  as  direct  projection  is  concerned, 
Friend  Chase,  it  is  far  superior  to  alternat- 
ing current  in  that  it  gives  more  light  for 
less  money  and  should  give  a  steadier,  flick- 
erless  light. 

We  see  no  reason  why  flicker  should  be 
encountered  with  a  D.  C.  outfit  unless  the 
projector  was  being  operated  so  slowly  as 
to  cause  it.  It  is  also  possible  that  you 
thought  the  sputtering  of  the  arc,  caused  by 
faulty  carbons,  to  be  in  the  nature  of  flicker. 

If  a  direct  current  arc  is  operated  in  an 
intelligent  manner,  however,  it  has  no  equal 
as  an  illuminator.  The  best  operation  from 
an  A.  C.  arc  is  obtained  by  using  a  set  of 
National  White  Flame  Carbons,  placed  in 
line  with  each  other  and  inclined  backward 
at  an  angle  of  about  25  degrees. 

Your  best  bet,  however,  as  pointed  out 
above  is  to  arrange  for  a  demonstration  of 
t  he  Mazda  outfit. 


People  want 
cool  comfort- 


-in  hot  weather, 
going  to  meet 
mand? 


Are  you 
this  de- 


Proper  air  conditions  in 
the  modern  theatre  are 
just  as  essential  as  the  ex- 
cellence of  its  entertain- 
ment. 

Write  for  Booklet  N-2 


Typhoon   Fan  Company 

345  West  39th  Street,  New  York 

Offices  in  Principal  Cities 


Each 

Month  The 
Showman 
Issue  of 
Motion 
Picture 
News 
Carries 
announce- 
ments of 
Vital  In- 
terest to 
All 

Theatre 
Owners 


-lubrication 
scaled  in 


The  mechanism  cf  your  Gold 
Seal  Ticket  Register  has  the 
lubrication  sealed  in  before  it 
leaves  the  factory.  It  will  run 
for  years  without  attention — 
except  for  an  occasional  drop 
of  oil  at  the  joint  of  the  knife 
blades. 

GOLD  SEAL 

Ticket  Registers 
and  "Tickets  That  Fit" 

Case-hardened  steel  surfaces  where 
the  wear  comes  .  .  .  bronze  bush- 
ings on  the  driving  shafts  .  .  . 
only  one  driving  mechanism,  no 
matter  how  many  units  there  are 
.  .  rust-proof  steel  .  .  .  etc. 
It  is  a  multitude  of  such  points  of 
mechanical  superiority  that  enables 
the  Gold  Seal  to  give  year  after 
year  of  satisfactory  service  under 
the  most  trying  conditions.  There 
is  only  one  BEST  ticket  register — 
and  that's  the  Gold  Seal! 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.     Get  Our  Estimates. 


AUTOMAT  I C 
Ticket  Register 
Corporation 

723  Seventh   \m  ..  New  \  ork 

Largest  Printers  in  the  World 
of   Folded    Strip  Tickets. 


Radios  ;  ::Maj 


TALK  froa  your  screen 
WITH  your  quickly 
TYPEWRITTEN  MESSAGES. 

VH1TE.  AMBER  or  GREEN 
Accept  no  substitute. 


^  is  the  Stationery ib^^ree^  1  . 


1288 


Motion    Picture  News 


New  Theatres  Announced 
for  Upstate  N.  Y. 

Frederick  Ullman  and  associates  of  Buf- 
falo, N.  Y.,  who  operated  the  Elmwood  the- 
atre there  and  the  Syracuse  at  Syracuse, 
have  just  announced  the  steam  shovel  has 
started  excavation  on  the  site  of  the  New 
Brighton  theatre  at  2607  S.  Salina  street, 
Syracuse.  This  theatre  will  have  a  seating- 
capacity  of  1740,  including  200  box  seats  in 
front  of  the  balcony.  The  building  is  to  be 
of  gray  stone  front,  with  dimensions  of  107 
feet  frontage  and  132  feet  depth.  It  will 
contain  four  storerooms.    One  of  the  out- 


DRAPERIES 
MOTION  PICTURE  SETTINGS 
BUILT  AND  PAINTED  SCENERY 
ASBESTOS  CURTAINS 
RIGGING 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 

Joseph  Hoover  &  Sons  Company 

Market    and   49th    Sts.,   Philadelphia,  Pa'. 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2-color  Program,  all  Features  writ- 
ten up  for  you,  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

THE  DERBY  PRESS 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


standing  features  of  the  interior  will  be  a 
ceiling  entirely  of  recess  dome,  lighted  by 
an  inverted  illuminating  system,  with  dual 
control  from  both  stage  and  projection 
room.  The  projection  equipment  will  be  fur- 
nished by  the  National  Theatre  Supply  com- 
pany. The  New  Brighton  is  expected  to 
open  on  next  September  1,  and  it  will  be  one 
of  the  foremost  neighborhood  houses  in 
Western  New  York  State. 

Work  is  expected  to  get  under  way  soon 
on  the  Jeffersonian  theatre,  a  new  playhouse 
at  1350-1352  Jefferson  Avenue,  Buffalo.  The 
house  will  have  a  1700  seating  capacity  and, 
although  the  theatre  will  primarily  be  for 
motion  pictures  and  vaudeville  presenta- 
tions, the  stage  will  be  equipped  for  any 
kind  of  theatrical  performance.  The  con- 
struction cost  is  estimated  at  $250,000  by 
the  owners,  the  Jeffersonian  Holding  Cor- 
poration, a  Buffalo  concern.  The  interior 
decorations  will  be  of  novel  design,  the  ceil- 
ing to  be  painted  as  a  sky  and  a  garden 
will  be  sketched  along  the  sides,  thus  giv- 
ing an  open-air  effect.  In  addition  to  a  full 
orchestra  and  organ  pit,  there  will  be  a  pro- 
vision for  vitaphone  synchronization.  The 
architects  are  Louis  Greenstein  and  Myron 
E.  O'Neil,  Jr. 

J.  Friedman  announced  plans  for  new 
•$150,000  neighborhood  house  and  business 
building  at  Comer  Ave.  and  Shelby  St. 
Permission  of  the  park  board  to  erect  the 
structure  adjoining  Garfield  Park  is  delay- 
ing operations.  A  1200  capacity  popular 
price  house  is  planned.  Residents  are  re- 
monstrating' the  new  house. 


Proposed  New  Theatre 
Construction 


Will  Rebuild  Old  Strand 
at  Sunbury,  Pa. 

Further  pursuing  its  policy  of  increasing 
the  number  of  costly  theatres  in  its  chain 
throughout  Northeastern  and  Central  Penn- 
sylvania, the  Comerford  Amusement  Com- 
pany', of  Scranton,  which  now  controls  150 
picture  and  vaudeville  houses,  announced 
on  February  7  plans  for  completely  rebuild- 
ing the  Strand  theatre,  Sunbury,  Pa.,  at  an 
expenditure  of  $200,000.  The  new  building 
will  be  erected  on  the  site  of  the  present 
Strand  theatre,  on  Market  street,  and  work 
of  reconstruction  will  begin  April  1.  The 
same  interests  made  the  further  announce- 
ment of  plans  for  the  elaborate  remodeling 
of  the  Chestnut  street  theatre,  in  the  same 
city,  the  work  to  be  done  in  the  summer. 

The  new  Strand  will  be  patterned  after 
the  Capitol,  which  the  Comerford  company 
opened  a  few  months  ago  in  Pottsville,  and 
the  Capitol  which  it  is  now  erecting  in 
Williamsport.  The  seating  capacity  will 
be  between  1,600  and  1,700,  or  twice  the 
size  of  the  present  Strand.  There  will  be 
ladies'  and  gentlemen's  rest  rooms  on  both 
floor  and  a  mezzanine  near  the  balcony. 
The  new  structure  will  extend  30  feet  be- 
yond the  rear  of  the  present  building.  Loge 
seats  will  be  added  to  the  balcony  and  the 
theatre  will  be  equipi^ed  with  a  modern  pipe 
organ  and  ventilating  system.  George  Mor- 
ris, of  Scranton,  designed  the  structure. 
James  M.  Blanchard,  the  present  manager, 
will  continue  in  charge  of  the  house. 

The  Strand  was  originally  built  in  1909 
by  the  Blanchard  Amusement  Company, 
and  was  then  known  as  the  People's  the- 
atre. It  was  bought  by  the  Comerford  in- 
terests in  1919  when  the  name  was  changed 
to  the  Strand. 


CALIFORNIA 

Calexico — Owners,  Principal  Theatres,  Inc., 
621  South  Hope  Street,  Los  Angeles,  Calif., 
Architect,  Carl  J.  Weyl,  6536  Sunset  Blvd.,  Los 
Angeles,  Calif.    Costing,  $100,000. 

Sierra  Madre — Architects,  H.  Thompson  &  C. 
N.  Olsen,  Los  Angeles.  Contractors,  D.  Long 
and  Company.    Costing,  §35,000.    Seating,  400. 

Venice — Owners,  Turner  &  Dahnken,  Los 
Angeles,  Calif.  Architect,  J.  Paxton  Perrine, 
Los  Angeles.  Costing,  $500,000.  Location, 
bound  by  Windward  Avenue,  Trolley  Way, 
Second  Street  and  Venice  Boulevard..  Seating, 
2,000. 

FLORIDA 

Lake  Wales — Owners,  Princess  Realty  Co. 
Lessees,  Lake  Wales  Investment  &  Amusement 
Corp.  Architect,  George  J.  Jacobs.  Costing, 
$100,000.    Seating,  1,000. 

ILLINOIS 

Effingham — Owner,  R.  H.  Clark.  Costing, 
$50,000.  Location,  Jefferson  and  Banker  Sts. 

Mounds — Owner,  J.  J.  Blum.  Operated  bv 
Wagner-Tobin  Theatres  Co.  Costing,  $40,000. 
Seating,  800.   Name,  Egyptian. 

Sullivan — Owner,  H.  S.  Butler,  Hillsboro, 
111.  Costing,  $30,000.  Location,  north  side  of 
Square.    Seating,  600. 

KANSAS 

Junction  City — Owner,  Glen  W.  Dickinson, 
Bowersock  Bldg..  Lawrence,  Kans.  Architect, 
Boiler  Bros.,  407  Huntzinger  Bldg.,  Kansas 
City,  Mo.    Costing,  $70,000. 

LOUISIANA 
Slidell — Owners,  A.  Carolla  and  Peter  Lalu- 
mina.  Lessees,  B.  Y.  Sheffield  and  R.  C.  Rich- 
ards, New  Orleans.   Costing,  $40,000.  Seating, 
850. 

MICHIGAN 
Center    Line— Contractors,    Gallagher  and 
Fleming,  Detroit,  Mich.  Costing,  $110,000.  Seat- 
ing, 750. 

Petoskey — Owners,  W.  S.  Butterfield  Thea- 
tres, Inc.,  W.  S.  Butterfield,  pres.,  505  Insur- 
ance Exchange  Bldg.,  Detroit,  Mich.  Seating, 
1.200. 

NEW  JERSEY 

Bayonne — Owners,  Walcott  Holding  &  Co., 
J.  Krumgold,  in  charge.  154  Ege  Ave.,  Jersey 
City,  N.  J.  Architect,  Harry  Adehnan,  494 
Broadway,  Bavonne.  Costing,  $150,000.  Loca- 
tion, 35-37  W.  8th  St.  Including  offices. 

Belmar — Architect,  C.  B.  Cook,  Asbury  Park 
Trust  Bldg.,  Asbury  Park,  N.  J.  Location, 
Ocean  Front.  Including,  Dance  Hall,  Pool  and 
Bath  Houses. 

NEW  YORK 

Buffalo — Owner,  Jeffersonian  Holding  Corp., 
A.  Frybush,  706  Mutual  Bldg.  Architect,  L. 
Greenstein,  1334  Prudential  Bldg.  Costing, 
$150,000.  Location,  W.  S.  of  Jefferson  St.,  near 
Glenwood  St. 

Buffalo — Owner,  Bagg  Amusement  Corp., 
Grove  Bagg,  pres.,  1514  Main  St.  Architect, 
Bacon  &  Lurkey,  997  Main  St.  Costing,  $150,- 
000.    Location,  Main  St.,  near  Ferry  St. 

Ithaca— Owner,  Harry  S.  Clark,  934  E. 
State  St.  Designer,  J.  Peters,  139  E.  State  St. 
Location,  East  Seneca  St. 

NORTH  CAROLINA 
Jl " inston-Salem— Owner,  Paul  Abraham,  1953 
Waughtown  St.    Costing,  $10,000.  Location, 
Waughtown  St.  between  Junia  and  Dacian  Sts. 
Seating,  240. 

OHIO 

Akron — Owners,  Loew's  Theatres,  Inc.  Cost- 
ing, $1,000,000.  Location,  South  Main  Street. 
Seating,  3,000. 


April    21,  192S 


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FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  thai  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  thai  are  coming. 

(S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


SEPTEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Annie  Laurie  L.  Gish-N.  Kerry  M-G-M  8730  feet.  May  It 

Back  to  God'6  Country. .  .  .R.  Adoree-R.  Frazer.  .Universal  6751  feet.  .July  SI 

Barbed  Wire  P.  Negri-C.  Brook-E. 

Hanson  Paramount   6961  feet 

Big  Parade,  The  Gilbert-Adoree-Dane. M-G-M  11619  feet  .  Nov.  28.  '25 

Blackjack  B.  Jones-B.  Bennett. .  Fox  4777  feet.  .  Mar.  3 

Border  Cavalier,  The  Fred  Humes  Universal  4427  feet  

Born  to  Battle  Bill  Cody  Pathe  4876  feet  

Boy  of  the  Streets  J.  Walker-M.  Ben- 

nett-B.  Francisco.  .Rayart  (S.  R.)  6069  feet.  . 

By  Whose  Hand?  R.  Cortez-E.  Gilbert..  Columbia   6432  feet   Jan.  7 

Camille  N.  Talmadge-A.  B. 

Francis-G.  Roland  .  First  National  8692  feet  .  May  6 

Cancelled  Debt,  The  R.  Lease-C.  Stevens  .  Sterling  Pict  (S.R.).  t>200  feet  

Cat  and  the  Canary,  The. .  L.  La  Plante-F.  Stan- 

ley-C.    H  a  1  e  -  T. 

Marshall-G.  AstorUniversal   7790  feet.  .May  20 

Chang  (Jungle  Film)  ......  Special  Cast  Paramount    6636  feet  .  May  13 

Clancy's  Kosher  Wedding  G.  Sidney-M.  Gordon- 

S.  Lynn-R.  Lease- 

W.  Armstrong  F  B  O  6701  feet .  Aug.  26 

Cruise  of  the  Helion,  The  .E.  Murphy-D.  Keith- 

T.  Santschi   Rayart  (S.  R.)  6089  feet .  Sept.  30 

Drop  Kick,  The  R.    Barthelmess  -  D. 

Revier-B.  Kent  First  National   6819  feet    Sept.  30 

first  Auto,  The  B.  Oldfield-P.  R.  Mil- 
ler-R.Simpson. ..  .Warner  Bros   6767  feet  .July  8 

Plying  U  Ranch,  The  Tyler-N.  Lane  F.  B  O.   4924  feet  

Foreign  Devils  T.  McCoy-C.Windsor  M-G-M  4658  feet  

Gay  Retreat,  The  G.  Cameron-S.  Cohen- 

T.  McNamara  Fox   5624  feet    Sept.  23 

Girl  From  Gay  Paree,  The  .  Sherman-Bedford- 

McGregor-Blythe. .  Tiffany-Stahl  6233  feet    Sept.  23 

Girl  From  Rio,  The  Carmel  Myers  Lumas   6990  feet  

Honor  First  (Re-issue).  . .  .J.  Gilbert-R.  Adoree.Fox  4851  feet  

In  a  Moment  of  Temptation  C.  Stevens-C,  Keefe- 
K.  Guard-G.  With- 
ers  F.  B.  0   5605  feet .  Nov.  11 

Isle  of  Forgotten  Women.  .Tearle-Sebastian-A. 

Calhoun-G.  Gow- 

land  Columbia  6646  feet .  .  Jan.  21 

Jaws  of  Steel  Rin-Tin-Tin-H.  Fer- 
guson-J.  Robards .  Warner  Bros   5569  "eet.  Sept.  30 

Joy  Girl,  The  O.  Borden-N.  Hamil- 

ton-M.  Dressier... Fox  6162  feet.  .Sept.  23 

Life  of  Riley,  The  C.  Murray-G.  Sidney- 

S.  Hardy-J.  Marlowe. First  National  6712  feet.  .Sept.  16 

Lone  Eagle,  The  R.  Keane-B.  Kent .  . .  Universal  6862  feet  

Loves  of  Carmen  Del  Rio-McLaglen-D. 

Alvarado  Fox   8538  feet    Oct.  7 

MoJive  Kid,  The  BJSteele-L. Gilmore . F.  B.  O   4924  feet    Aug.  12 

Nevada  G.  Cooper-T.  Todd.  .Paramount   6258  feet    Oct.  28 

Old  San  Francisco  D.  Costel'o-C.  E.  Mack- 

W.  Oland  Warner  Bros  7961  feet    July  8 

One  Round  Hogan  M.  Blue-J.  J.  Jeffries- 

L.  Hyams  Warner  Bros  6375  feet    Oct.  7 

One  Woman  to  Another. .  .F.  Vidor-Von  Eltz  Paramount  4561  feet    Sept.  30 

Out  All  Night  R.Denny-M.Nixon.  Universal  .     . 6170  feet .. Oct.  7 

Out  of  the  Past  R.  Fraier-M.  Harris.  .Peerless  Pict.  (S.  R.).5701  feet  

Painted  Ponies  H.  Gibson-E.  Claire. .  Universal  6416  feet .  .  Aug.  5 

Prince  of  the  Plains  Tex  Maynard  Rayart  (S.  R.)  4134  feet  

Racing  Romeo,  The  "Red"  Grange-J.  Ral- 

ston-T.  Friganza. . .  F.  B.  0   6992  feet.  .  Dec.  16 

Ragtime  J.  Bowers-M.  de  la 

Motte  First  Division  (S.  R.) .  6700  feet .  .  Sept.  9 

Red  Raiders,  The  K.  Maynard-A.  Drew.First  National  6214  feet.  . Dec.  9 

Road  to  Romance,  The  . . . .  R.  Novarro-M.  Day- 

R.  D.  D'Arcy  M-G-M  6644  feet .  .  Jan.  21 

Sailor's  Sweetheart,  A  L.  Fazenda-C.  Cook.  Warner  Bros  6686  feet    Oct.  14 

Sally  in  Our  Alley  S.  Mason-A.  B.  Fran- 

cis-R.  Arlen  Columbia  6892  feet  

Slightly  Used  M.  McAvoy-C.  Nagel- 

R.  Agnew  Warner  Bros  6412  feet    Sept.  30 

Smile,  Brother,  Smile  J.  Mulhall-D.  Mac- 

taill  First  National   6669  feet .  .  Sept.  9 

Soda  Water  Cowboy,  The. .  Wally  Wales  Pathe  4546  feet  .  Nov.  4 

Stark  Love  Special  Cast  Paramount .  .     .  .  6203  f eet . .  Mar.  1 1  '27 

Swim,  Girl,  Swim  B.  Daniels-G.  Ederle- 

J.  Hall  Paramount  6124  feet.  Sept.  16 

Tell  It  to  Sweeney  Conklin-Bancroft-  _ 

Hill-Luden  Paramount  6006  f  eet .  .  Oct.  28 

Three  Miles  Up  Al  Wilson-E.  Clair  .  ..Universal   4136  feet.  Tune  10 

Two  Girls  Wanted  J.  Gaynor-G.  Tryon.  Fox   6393  feet    Oct.  7 

We're  All  Gamblers  Meighan-M.  Millner  . Paramount  6935  feet  


Feature 


Players 


Distributed  by 


Length  Reviewed 


Cheating  Cheaters  B.  Compson-K.  Har- 


lan . 


.Universal  6623  feet.  Dec.  tl 

F.  B.  0   4837  feet    Mar.  3 


OCTOBER 


Feature 


Distributed  by 


Length  Reviewed 


Players 

American  Beauty  B.  Dove-L.  Hughes- 

V.  L.  Corbin  First  National    6333' eet  .  Oct.  21 

Angel  ol  Broadway.  The  . .  L.  Joy-V.  Varconi  Pathe-De  Mille  6665  feet    Dec.  16 

Ben  Hot  M  Novarro-McAvoy- 

Bronson-F.  X  Bush- 
man-C.Myers. ..  .M-G-M    11693  feetjan.  16, '26 

Blondes  By  Choice  Claire  Windsor  Lumas  6987  feet  

Body  and  Soul  A.  Pr ingle- L.  Barry- 

more-N.  Kerry  ....  M-G-M   5902  feet    Nov.  26 

Boy  Rider,  The  Buzz  Barton  F.  B.  O  4868  feet    Sept  80 

Breakfast  at  Sunrise  C.  Talmadge-D.  Al- 
varado  First  National  6042  feet    Dec.  16 

Broadway  Madnen  M.  de  la  Motte-  D. 

Keith  Excellent  Pict.  (S.R.). 6945  feet.  Oct.  14 


Cherokee  Kid,  The  T.  Tyler-S.  Lynn.  . 

Chinese  Parrot,  The  M.  Nixon- H  Bos- 

worth-E.  Burns.  .  .Universal  7304  feet    Jan.  7 

College  Hero,  The  R.  Agnew-P.  Garon- 

R.  Lease-B.  Turpin  .  Columbia  5628  feet    Dec.  t 

College  Widow,  The  D.  Costello-Collier,  Jr.  Warner  Bros  6616  feet    Oct  18 

Combat  G.  Walsh-G.  Hulette- 

C.  Adams  Pathe  6100  feet    Nov.  11 

Crystal  Cup,  The  D.  Mackaill-J.  Mul- 

hall  First  National   6386  feet .  .  Nov.  St 

East  Side,  West  Side   G.  O  Brien-V.  Valli- 

F.  McDonald  Fox  8154  feet    Nov.  4 

Fair  Co-ed,  The  M.  Davies-J.  M. 

Brown  M-G-M  6408  feet    Nov.  4 

Figures  Don't  Lie  E.  Ralston-R.  Arlen. .  Paramount  6280  feet.  .  Mar.  S 

Finnegan's  Ball  B.  Mehaffey-Landis- 

C.  McHugh-M. 

Swain  First  Division  (S.  R.K6200  feet.  Dec.  S 

Gentleman  of  Paris,  A  A.  Menjou-S.  O'Hara- 

A.  Marchall  Paramount  5927  feet .  .  Oct.  14 

Gingham  Girl,  The             L.  Wilson-G.  K.  Ar- 
thur F.  B.  O  6301  feet    July  »l 

Girl  in  the  Pullman,  The. .  .M.  Prevost-H.  Ford  .  .Pathe-De  Mille  6990  feet.  .  Nov.  18 

Gun-Hand  Garrison  Tex  Maynard  Rayart  (S.  R.)  4879  feet  

Harp  in  Hock,  A  Schildkraut-Coghlan- 

M.Robson-B.Love.  Pathe-De  Mille          6990  feet    Dec  18 

Highscbool  Hero  S.  Phipos-N.  Stuart   Fox   6498  feet.  Nov.  11 

In  Old  Kentucky   J.  Murray-H.  Costollo  M-G-M  6646  feet  

Jake  the  Plumber  J.  DeVorska-S.  Lynn  F.  B.  O  6186  feet  .  Nov.  4 

Jazz  Singer,  The  (Vita- 
phone)  Al  Jolson-W.  Oland- 

McAvoy  Warner  Bros   7423  feet .  Oct  SI 

Jesse  James  F.  Thomson-N.  Lane. Paramount  8666  feet.  .Oct.  28 

Les  Miserables  Special  Cast  Universal  7713  feet  

Light  in  the  Window,  A  Walthall-P.  Avery-C. 

Keefe  Rayart  (S.  R.)  6960  feet  .  Nov.  11 

Magic  Flame,  The  Colman-Banky  United  Artists  8300  feet .  . Sept  SO 

My  Best  Girl   M.Pickford  C  Rogers  United  Artists  7850  feet    Dec.  « 

No  Place  to  Go  M.  Astor-L.  Hughes  First  National  6431  feet.  Mar.  17 

Now  We're  in  the  Air  W.  Beery-R.  Hatton- 

L.  Brooks  Paramount  6798  feet    Dec.  23 

Obligin'  Buckaroo,  The  Buffalo  Bill,  Jr  Pathe  4576  feet.  Nov.  11 

Once  and  Forever  P.R.Miller-J.Harron .  Tiffany-Stahl  6639  feet   

Pajamas  O.  Borden-L.  Gray ...  Fox   6876  feet.  .  Dec.  S 

Pretty  Clothes  J.  Ralston- J.  Walker- 

G.  Astor  Sterling  Pict  (S.  R.)  5652  feet.  Nov.  4 

Publicity  Madness  E.  Lowe-L.  Moran. .  .Fox  5893  feet.  .Feb.  11 

Ranger  of  the  North  Ranger  (Dog)  F.  B.  0   4977  feet  

Ride  'Em  High  Buddy  Roosevelt  Pathe  4642  feet.  .Ncv.  11 

Ridin'  Luck  Tex  Maynard  Rayart  (S.  R.)  

Rose  of  the  Golden  West  .G.  Roland-M.  Astor.  First  National   6477  feet.  .Oct  T 

Rough  Riders,  The  F.  Hopper-N.  Beery- 

Bancroft-M.  Astor- 

Mack-Farrell  Paramount  9443  feet.  April  I 

Sailor  Izzy  Murphy   G.  Jessel-A.  Ferris. .  .Warner  Bros  6020  feet .  Oct.  It 

Seventh  Heaven.   J.  Gaynor-C.  Farrell- 

D.  Butler-G.  Brock- 
well   Fox  8600  feet    June  1C 

Shanghai  Bound   R.  Dix-M.  Brian  Paramount  6515  feet    Dec.  t 

Shanghaied  P.  R.  Miller-R.  Ince- 

G.  Astor  F.  B.  O  5999  feet    Aug.  24 

Shootin'  Irons  J.  Luden-S.  Blane.  ..Paramount  6179  feet  

Silk  Stockings  L.  La.  Plante-O.  Har- 

lan-J.  Harron  Universal  6166  feet.  Aug.  26 

Silver  Valley  T.  Mix-D.  Dwan  .  .    Fox  6011  feet.  .Oct  14 

Spring  Fever  Wm.  Haines- J.  Craw- 
ford-G.K.Arthur.  M-G-M   6705  feet    Oct  SS 

Straight  Shootin'  Ted  Wells  Universal  4261  feet.  Aug.  19 

Tigress,  The  J.  Holt-  D.  Revier .  .  Columbia  6367  feet.  .  Mar.  17 

Underworld  C.  Brook-E.  Brent-G. 

Bancroft-F.  Kohlr..  Paramount  7643  feet.  Sept  • 

Way  of  All  Flesh,  The  E.  Jaonings-B.  Ben- 

nett-P.  Haver-D. 

Keith  Paramount  8486  feet .  .  July  I 

Wheel  of  Destiny,  The  F.  Stanley-G.  Hale .  .  Rayart  (S.  R.)  5869  feet  

Wine  (re-issue)  Clara  Bow   Universal  7  reels  

Wise  Wife,  The  P.  Haver-T.  Moore- 

J.  Logan  Pathe-De  Mille  5610  feet    Dec.  16 

Wolf's  Trail  Dynamite  (Dog)-E. 

Cobb-D.  Lamont.  .Universal  4167  feet  

Woman  on  Trial,  The  Negri-E.  Hanson  .  .  Paramount  6960  feet.  .Oct.  14 

Women's  Wares  Brent-Lytell-L.  Kent  Tiffany-Stahl  6614  feet    Nov.  II 

Wreck  of  the  Hesperus,  The. A.  Hale-V.  Bradford- 

S.  de  Grasse  Pathe-De  Mille  6447  feet    Mar.  31 

NOVEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Arizona  Wildcat.  The  T.  Mix-D.  Sebastian  Fox  4666  feet.  .  Mar.  34 

dack  to  Liberty  G.  Walsh-D.  HaU-E. 

Breese  Excellent  Pict  (S.R.)  6980  feet  

Bandit's  Son,  The  B.  Steele-A.  Sheridan  F.  B.  O  4789  feet  

Becky  S.  O'Neil-O.  Moore- 

G.  Olmstead   M-G-M  6433  feet  .     .  . 

Blood  Will  Tell  B.  Jones-K.  Perry  . .  Fox  4566  feet .  .  Mar.  S 

Bowery  Cindereu.  P.  O'Malley-G.  Ha- 

lette  Excellent  Pict  (S.R.). 6900  feet    Nov.  S* 

Broadway  After  Midnight.  P  Bonner-C.  Land-.s- 
G  Hugbes-B.  Ten- 
ant Krelbar  Pict  (S.  R.). .  6199  feet    Nov.  4 

Cheer  Leader,  The  R  Graves-Olmstead  .Lumas  6000  feet.  Mar.  10 


1290 


Motion    Picture    N  e  iv  s 


Aug.  12 

.Nov.  11 
.Nov.  11 
Nov.  11 

.Dec.'  16 

.Jan.  21 

'.Sept.  16 


.Dec. 
.Dec. 
.Nov. 

.Dec. 


.Mar.  10 
.Nov.  25 


11 

Dec.  23 

.Dec.  16 

Aug.  19 
Dec.  23 
30 


Feature  Players  Distributed  by         Length  Reviewed 

City  Gone  Wild,  The  T.  Meighan-L.  Brooks- 

M.Millner-F.Koh- 

ler  Paramount  0408  feet.  .Mar.  3 

College  B.  Keaton-A.  Corn- 

waU-G.  Withers..  .United  Artists  6362  feet. Sept.  23 

Death  Valley  C.    Nye-R.  Rae-R. 

Wells  First  Division  (S.  R.) .  6880  feet 

Discord  G.  Ekman-L.  Dago- 

ver  Pathe  8586  feet 

Dog  of  the  Regiment,  A.  .  .Rin-Tin-Tin  Warner  Bros  5003  feet 

Dress  Parade  W.  Boyd-B.  Love  Pathe-De  Mille  6699  feet 

Forbidden  Woman,  The. .  .J.  Goudal-V.  Varconi- 

J.  Schildkraut  Pathe-De  Mille  6568  feet 

Fortune  Hunter,  The  S.   Chaplin-C.  Hor- 

ton-H.  Costello. .  . .  Warner  Bros  6638  feet 

Galloping  Fury  H.  Gibson-S.  Rand.  .Universal  5503  feet 

Garden  of  Allah,  The  A.Terry-I.Petrofich.M-G  8200  feet 

Ginsberg  the  Great  G.  Jessel-A.  Ferris . . .  Warner  Bros  6390  feet . 

Girl  From  Chicago,  The .  . .  C.  Nagel-M.  Loy  Warner  Bros  5978  feet 

Gold  From  Weepah  Bill  Cody  Pathe  4968  feet 

Good-Time  Charley  W.  Oland-H.  Costello  Warner  Bros  6302  feet. 

Gorilla,  The  C.  Murray-F.  Kelsey- 

T.  Marshall-A.  Day .  First  National  7133  feet 

Gun  Gospel  K.    Maynard-V.  B. 

Faire  First  National  6288  feet 

Harvester  The  N.  Kingston-O.  Cald- 
well F.B.  O  7045  feet 

Heroes  in  Blue  J.  Bowers-S.  Rand . . .  Rayart  (S.  R.)  6000  feet  

His  Foreign  Wife  W.  McDonald-E. 

Murphy-G.von  Rue  Pathe  4890  feet.  .Feb 

Home  Made  Johnny  Hines  First  National  6524  feet  

Hoof  Marks  Jack  Donovan  Pathe  4076  feet 

Hook  and  Ladder,  No.  9. .  .D.  Ellis-E.  Hearne- 

C.  Keef  e  F.  B.  O  6240  feet 

Judgment  of  the  Hills  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  0   6481  feet 

Ladies  Must  Dress  V.  Valli-L.  Gray  Fox  6699  feet 

Last  Waltz,  The  (Ufa  Film)  ,W.  Fritsch-S.  Vernon. Paramount  6940  feet.  .  Dec 

Lure  of  the  South  Seas,  The  First  Division  (S.R.).  .6700  feet 

Main  Event,  The  V.  Reynolds-R.  Schild- 

kraut-C  Delany  Pathe-De  Mille  6472  feet 

Man  Crazy  Mulhall-Mackaill  First  National  5542  feet 

Man,  Woman  and  Sin  J.  Gilbert-J.  Eagles- 

G.  Brockwell  M-G-M  6280  feet 

Night  Life  A.  Day- J.  Harron  Tiffany-Stahl  6236  feet 

One  Glorious  Scrap  Fred  Humes  Universal  4172  feet 

On  the  Stroke  of  Twelve. .  .E  .Torrence-J.  Mar- 

I  owe-D.  O'Shea . . .  Rayart  (S.  R.)  5970  feet 

On  Your  Toes  R .  Denny-B.  Worth . .  Universal  5918  feet . .  Jan.  14 

Opening  Night,  The  C.  Windsor-J.Bowers.Columbia  6524  feet . .  Mar.  17 

Open  Range  L.  Chandler-B.  Bron- 

son-F.  Kohler  Paramount  5599  feet.  .Mar.  10 

Quality  Street  M.  Davies-C.  Nagel- 

H.  J.  Eddy  M-G-M  7193  feet.  .Nov.  18 

Reno  Divorce,  A  M.  McAvoy  Warner  Bros  6492  feet . .  Nov.  4 

Roarin'  Broncs  Buffalo  Bill,  Jr  Pathe  4375  feet.  .Dec.  30 

Shame  (Re-issue)  John  Gilbert  Fox  5467  feet  

She's  a  Sheik  B.  Daniels-R.  Arlen 

W.  Powell  Paramount  6015  feet 

Skyhigh  Saunders  A.  Wilson-E.  Tarron .  Universal  4393  feet 

Small  Bachelor,  The  Beranger-O.  Harlan- 

B.  Kent-C.  Ger- 

aghty  Universal  6218  feet . 

Spotlight,  The  E.  Ralston-N.  Ham- 
ilton Paramount  4934  feet 

Stage  Kisses  K.  Harlan-H.  Chad- 

wick-J.  Patrick  Columbia  5436  feet . 

Thirteenth  Hour,  The  Bonaparte  (Dog)-J. 

Gadsdon-L.  Barry- 
more   M-G-M  5262  feet 

Thirteenth  Juror,  The  F.  X.  Bushman-Nils- 

son  Universal  5598  feet. 

Turkish  Delight  R.  Schildkraut-J.  Faye- 

K.  Thomson  Pathe-De  Mille  6397  feet. 

Two  Arabian  Knights  W.  Boyd-M.  Astor- 

L.  Wolheim-I.  Keith. United  Artists  7850  feet. 

Very  Confidential  M.  Bellamy  Fox  6620  feet. 

Wanderer  of  the  West,  A  .  Tex  Maynard  Rayart  (S.  R.)  

Warning,  The  J.  Holt-D.  Revier  Columbia  6791  feet.  Jan. 

Web  of  Fate  Lillian  Rich  Peerless  Pict.  (S.  R.)  .5800  feet  

Wild  Beauty  Rex  (Horsej-J.  Mar- 
lowe-H.Allen Universal  6192  feet  

Wild  Geese  B.  Bennett-A.  Stew- 

art-D.  Keith-J.  Ro- 

bards-E.  Southern .  Tiffany-Stahl  6448  feet  

Wolf  Fangs  Thunder  (Dog)-C. 

Morton-C.  Lincoln  .Fox  5331  feet 


.  .Nov. 

11 

.  .Dec. 

30 

.  .Dec. 

2 



Dec. 


.Dec.  9 


Nov.  4 
Dec.  16 


Feature 

Aflame  in  the  Sky  

Aftermath  (European  film) 

Alice  in  Wonderland  

Almost  Human  

Brass  Knuckles  

Buttons  

Come  to  My  House  

Desert  Dust  

Desert  of  the  ]>st  

Desert  Pirate,  The  

Devil's  Twin,  The  

Dove,  The  

Fangs  of  Destiny  

Fashion  Madness  

Flying  Luck  

Gay  Defender,  The  

Get  Your  Man  

Golden  Clown,  The  

Grandma's  Boy  (re-issue). 
Ham  and  Eggs  at  the  Front 

Haunted  Ship,  The  

Hero  for  a  Night,  A  

Her  Wild  Oat  

Honeymoon  Hate  

Husbands  for  Rent  


.Dec.  16 

DECEMBER 

Players  Distributed  by         Length  Reviewed 

S.  Lynn-J.  Luden  . . .  .F.  B.  0   6034  feet.  .Nov.  11 

Special  Cast  Collwyn  Pict.  (S.R.).  .6800  feet.  .  Mar.  3 

Special  Cast  Pathe  6  reels  

V.  Reynolds-K.  Thom- 
son Pathe-De  Mille  5696  feet.  .Mar.  24 

M.  Blue-B.  Bronson. .  Warner  Bros  6330  feet .  .  Dec.  23 

Coogan-L.  Hanson-G. 
Olmsted  M-G-M  6050  feet.  .  Mar.  31 

O.  Borden-A.  Moreno  Fox  5430  ftet  

Ted  Wells  Universal  4349  feet  

W.  Wales-P.  Mont- 
gomery Pathe  4933  feet.  .Dec.  30 

T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0   4754  feet  

Leo  Maloney  Pathe  5478  feet  

N.  Talmadge-G.  Ro- 

land-N.  Beery  United  Artists  8400  f  eet .  .  Jan.  7 

Dynamite  (Dog)-E. 
Cobb  Universal  4296  feet  

C.Windsor-R.Howes  Columbia  5513  feet.  .Mar.  31 

Monty  Banks  Pathe  6403  feet.  .Nov.  18 

R.  Dix-T.  Todd  Paramount  6376  feet.  . Dec.  31 

C.  Bow-C.  Rogers.  .  .Paramount  6889  feet  

G.  Ekman-K.  Bell.  ..Pathe  7913  feet.  .Mar.  24 

H.  Lloyd-M.  Davis ..  Pathe-De  Mille  4750  feet  

.  Fazenda-H.  Conklin- 

T.  Wilson  Warner  Bros  5613  feet  

D.  Sebastian-M.  Love- 

R.  Hallor-Santschi.Tiffany-Stahl  4753  feet.  . Feb.  4 

G.  Tryon-P. R. Miller.Universal  6711  feet.  .Dec.  2 

C.  Moore-L.  Kent-G. 

Lee-H.  Cooley  First  National  6118  feet.  .Feb. 

F.  Vidor-T.  Carmen- 
ati  Paramount  6415  feet.  .Feb. 

H.  Costello-O.  Moore  Warner  Bros  5200  feet.  .  Jan. 


Reviewed 
.  .Dec.  31 
.  .  Sept.  16 

.  .Dec.  30 

.  .6916  feet.  .Mar.  24 

.6771  feet  

.  .6516  feet.  .Mar.  3 

.  .Dec.  23 

Dec.  30 


Feature  Players  Distributed  by  Length 

If  I  Were  Single  M.  McAvoy-C.  Nagel.Warner  Bros  6320  feet 

Irresistible  Lover,  The .  .  . .  N.  Kerry-L.  Moran. . .  Universal  6968  feet 

Land  of  the  Lawless  J.  Padian-P.  Mont- 

gomery-T.  SantschiPathe  4131  feet 

Law  and  the  Man,  The  . . . .  G.  Brockwell-Santschi- 

R.  Ellis  Rayart  (S.  R.) . . 

Legionnaires  in  Paris  Al  Cooke-Kit  Guard- 

L.  Lorraine  F.  B.  O  

Little  Mickey  Grogan  F.  Darro-J.  Ralston- 

C.  Nye  F.  B.  O  

London  After  Midnight ...  .L.  Chaney-C.  Nagel- 

M.  Day- Walthall . .  M-G-M  6687  feet 

Lovelorn,  The  S.  O'Neill-L.  Kent- 

M.  O'Day  M-G-M  5950  feet 

Love  Mart,  The  B.  Dove-G.  Roland- 

N.  Beery  First  National  7388  feet 

Man's  Past,  A  C.  Veidt-I.  Keith-G. 

Siegmann-B.  Bed- 
ford  Universal  6135  feet 

My  Friend  From  India.  . . . F.  Pangborn-E. Faire  Pathe-De  Mille  6750  feet 

Outcast  Souls  P.Bonner-C.Delaney. Sterling  Pict.  (S.R.)  ..5210  feet 

Polly  of  the  Movies  G.  Short- J.  Robards. First  Division  (S.  R.) .  .6900  feet 

Rush  Hour,  The  M.  Prevost-H.  Ford.  .Pathe-De  Mille  5880  feet 

San  Francisco  Nights  M.   Busch-P.  Mar- 

mont  Lumas  7000  feet 

Serenade  A.  Menjou-K.  Carver- 

L.  Basquette  Paramount  6209  feet 

Silk  Legs  M.  Bellamy-J.  Hall . .  Fox  5446  feet 

Silver  Slave,  The  I.  Rich-A.  Ferris-H. 

Herbert  Warner  Bros  6124  feet 

Siren,  The  D.  Revier-T.  Moore- 

N.  Trevor  Columbia  5996  feet 

Slingshot  Kid,  The  "Buzz"     Barton  J. 

Morgan-F.  Rice.  .  .F.  B.  0   4486  feet. 

Sorrell  and  Son  H.  B.  Warner-Nils- 

son-M.  McBain-A. 

Joyce  United  Artists 

South  Sea  Love  P.  R.  Miller-L.  Shum- 

way-A.  Brooks .  . . .  F.  B.  O  , 

Spoilers  of  the  West  T.  McCoy-M.  Daw- 

W.  Fairbanks  M-G-M  

Streets  of  Shanghai  P.  Starke-K.  Harlan- 

J.  Robards  Tiffany-Stahl  5276  feet 

Swift  Shadow,  The  Ranger  (Dog)  F.  B.  0   4892  feet 

Tea  for  Three  L.  Cody-A.  Pringle-O. 

Moore-D.Sebastian  .M-G-M  6273  feet 

Temptations  of  a  Shopgirl.  B.  Compson-Garon- 

A.  Kaliz  First  Division  (S.  R.).6604  feet 

Texas  Steer,  A  W.    Rogers-L.  Fa- 

zenda-A.  Rork ....  First  National  7419  feet 

Two  Flaming  Youths  C.     Conklin-W.  C. 

Fields-M.  Brian..  .Paramount  6319  feet 

Valley  of  the  Giants  M.  Sills-D.  Kenyon. .  First  National  6336  feet 

Wild  Born  Tex  Maynard  Rayart  (S.  R.)  

Wilful  Youth  K.  Harlan-E.  Murphy  .Peerless  Pict,  (S.R.) .  5644  feet 

Wizard,  The  L.  Hyams-E.  Lowe- 

G.  Katsonaros-von 

Seyff ertitz  Fox  6629  feet 


.Sept.  16 
.Mar.  31 


.Mar.  10 
Dec.  81 
.Dec.  81 


.Dec. 


9150  feet.  .Nov.  26 
6388  feet.  Feb.  18 
4784  feet.  .Mar.  24 


.Mar.  3 
.Dec.  28 


.Nov.  11 

.  Nov.  18 
Jan.  7 


Mar.  10 
Feb.  26 


11 


JANUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Air  Patrol,  The  Al  Wilson  Universal  4259  feet  

Alias  the  Deacon  J.  Hersholt-J.  Mar- 
lowe- R.  Graves .  .  .  Universal  6869  f eet . . Oct.  SI 

Baby  Mine  G.K.Arthur-K.Dane.  M-G-M  6139  feet.  .Jan.  14 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Pathe  4805  feet.  .Dec.  80 

Beau  Sabreur  E.  Brent-G.  Cooper- 

W.  Powell-N.  Beery  Paramount  6636  feet.  .  Jan.  28 

Beware  of  Married  Men  . .  J,  Rich-R.  Tucker-S. 

Holmes-M.  Loy.  .  .Warner  Bros  6421  feet.  .Jan.  28 

Boss  of  Rustlers  Roost,  The.  D.  Coleman-E.  Gil- 
bert Pathe  4833  feet.  .Jan.  14 

Branded  Sombrero,  The..  .B.  Jones-L.  Hyams.  .Fox  Films  6612  feet.  .Jan.  14 

Burning  Up  Broadway  H.  Costello-R.  Frazer  Sterling  Pict.  (S.  R.).5200  feet  

Call  of  the  Heart  Dynamite  (Dog)-E. 

Cobb-J.  Aid  en  .  .  .  .Universal  5261  feet  

Casey  Jones  R.  Lewis-J.  Robards- 

A.  Sheridan  Rayart  (S.  R.)  6673  feet  

Circus,  The  C.  Chaplin-M.  Ken- 
nedy  United  Artists  6700  f  eet . .  Jan.  14 

Cohens  and  the  Kellys  in 

Paris,  The  G.  Sidney-J.  F.  Mc- 

Donald-V.  Gordon- 
K.  Price-S.  Carrol- 

C.  Delany  Universal  7481  feet.  .Feb.  18 

Comrades  H.Costello-G.Hughes- 

D.  Keith  First  Division  (S.  R.),5970  feet 

Coney  Island  L.  Wilson-L.  Mendez.F.  B.  0   6390  feet 

Cowboy  Cavalier,  The  B.  Roosevelt  O.  Has- 

brouck  Pathe  4526  feet. .  Jan.  28 

Dare  Devil's  Reward  T.  Mix-N.  Joyce  Fox  4987  f eet .  .  Jan.  21 

Dead  Man's  Curve  Fairbanks,  Jr.-S. 

Blane  F.  B.  0  6611  feet.  .Dec.  2E 

Desperate  Courage  W.   Wales-O.  Has- 

brouck  Pathe  4398  feet.  .Jan.  21 

Divine  Woman,  The  D.  Garbo-L.  Hanson- 

L.  Sherman  M-G-M  7300  feet.  .Jan.  21 

Driftin*  Sands  Bob  Steele  F.  B.  O  4770  feet  

Fearless  Rider  F.  Humes-B.  Worth.  .Universal  4173  feet  

Four  Flusher,  The  G.  Lewis-M.  Nixon .. Universal  6193  feet.  Jan.  28 

French  Dressing  H.  B.  Warner-L.  Wil- 
son First  National  6344  feet  

Gateway  of  the  Moon,  The .  Del  Rio-Fenton-W. 

Pidgeon  Fox  6038  feet .  .  Jan. 

Gentlemen  Prefer  Blondes  .A.  White-F.  Sterling- 

R.  Taylor-Conklin- 

Friganza-Swain .  .  .Paramount  6871  feet.  Jan. 

Girl  in  Every  Port,  A  V.  McLaglen-M.  Casa- 

iuana-M.  Loy-N. 

Joyce-R.  Armstrong.Fox  5882  feet. .  Mar.  3 

Heart  of  Broadway,  The ...  P.  Garon-R.  Agnew. .  Rayart  (S.  R.)  5853  feet  

Laddie  Be  Good  B.  Cody-R.  Blossom . Pathe  4165  feet.  .Dec.  SO 

Lady  Raffles  E.  Taylor-R.  Drew-L. 

Tashman  Columbia  5471  feet  

Last  Command,  The  E.  Jannings-E.  Brent- 

W.  Powell  Paramount  8234  feet.  .  Jan.  23 

Let 'Er  Go.  Gallegher  J.  Coghlan-H.  Ford- 

E.  Fair  Pathe-De  Mille  5888  feet.  Jan.  28 

Leopard  Lady,  The  J.  Logan-A.  Hale  Pathe-De  Mille  6660  feet.  .Mar.  10 

Love  G.  Garbo-J.  Gilbert.. M-G-M  7365  feet.  .Dec.  16 

Love  and  Learn  E.  Ralston-L.  Chand- 

ler-H.  Hopper  Paramount  5737  feet.  .Feb.  25 

Merry  Wives  of  New  York. .  P.  Garon  First  Division  (S.R.)  

Noose,  The  R.  Barthelmess-L. 

Basquette-A.  Joyce. First  National  7331  feet.  Jan. 


14 


21 


April    2  1,    19  28 


1291 


Feature  Players  Distributed  by         Length  Reviewed 

On  to  Reno  M.  Prevost-C.  LandisPathe-De  Mille  6  reels  

Peaks  of  Destiny,  Tbe 

(Ufa  film)  E.  Peterson-L.  Rief- 

enstahl-L.  Trenker|Paramount  6682  f eet .  .  Jan.  21 

Perfect  Gentleman,  A  M.  Banks-R.  Dwyer.  .Pathe  5626  feet.  .Jan.  14 

Pioneer  Scout,  The  F.  Thomson-N.  Lane. Paramount  6118  feet.  .Mar.  10 

Private  Life  of  Helen  of  Troy, 

The  M.  Corda-L.  Stone-R. 

Cortez  First  National  7694  feet.  Dec.  23 

Race  For  Life,  A  Rin  -  Tin  -  Tin  -  V.  B. 

Faire-C.  Nye  Warner  Bros  4777  feet.  .Feb.  11 

Rawhide  Kid,  The  H.  Gibson-G.  Hale.  .Universal  6382  feet  

Sadie  Thompson  G.  Swanson-L.  Barry- 

more-R.  Walsh...  .United  Artists  8700  feet.  Feb.  11 

Sailors'  Wives  Astor-Hughes  First  National  5486  feet.   Mar.  10 

Satan  and  the  Woman  C.  Windsor-C.  Keefe  Excellent  Pict.  (S.  R.)6400  feet.  .  Mar.  10 

Sharpshooters  G.  O'Brien-L.  Moran  Fox  6673  feet    Jan.  28 

Shepherd  of  the  Hills,  The.  .A.     B.  Francis-M. 

O'Day- J.  Boles..  .  .First  National  8188  feet.  Feb.  25 

Striving  for  Fortune  G.  Walsh-B.  Roberts  .Excellent  Pict.  (S.R.).6337  feet  

Student  Prince,  The  (In 

Heidelberg)  R.  Novarro-Shearer- 

J.  Hersholt  M-G-M  9566  feet .  .  Oct.  » 

That  Certain  Thing  V.  Dana-R.  Graves . .  Columbia  6047  feet .  .  Mar.  10 

Tragedy  of  Youth,  The  Collier,  Jr.-P.  R.  Mil- 

ler-W.  Baxter  Tiffany-Stahl   6361  feet.  .Mar.  31 

West  Point  W.  Haines-J.  Craw- 
ford M-G-M  8134  feet.  Jan.  7 

What  Price  Beauty?  N.  Naldi-P.  Gendron- 

V.  Pearson  Pathe  6  reels.  ..  .Jan.  28 

Wickedness  Preferred  L.  Cody-A.  Pringle. . .  M-G-M  6011  feet  

Wife  Savers  W.  Beery-R.  Hatton- 

Z.  Pitts  Paramount  6413  feet .  .  Jan.  21 

Wife's  Relations,  The  S.  Mason-G.  Glass-B. 

Turpin-A.  Kaliz .  . .  Columbia  6608  feet  

Wizard  of  the  Saddle  B.  Barton-D.  Thomp- 
son  F.  B.  0   4806  feet ...  Dec.  30 

Woman  Against  the  World, 

A  G.  Olmstead-H.  Ford- 

G.  Hale-S.  Rand.  .Tiffany-Stahl  6283  feet  

Woman  Wise  W.  Russell-J.  Collyer- 

k  W.  Pidgeon  Fox  6060  f eet .  .  Mar.  10 


FEBRUARY 

Feature  Players  Distributed  by 

Across  the  Atlantic  M.  Blue-E.  Murphy.  .Warner  Bros. 


Length  Reviewed 


Age  of  Sex,  The  First  Division  (S.  R.)  

Alice  Through  the  Looking 

Glass  Special  Cast  Pathe  6  reels  

Apache  Raider,  The  L.  Maloney-E.  Gil- 

bert-D.  Coleman.  Pathe  6766  feet.  .Feb.  18 

Bare  Knees  V.  L.  Corbin-D.  Keith- 

J.  Winton-  J.  Walker  Lumas  5800  eet.  .Jan.  28 

Battles  of  Coronel  and  Falk- 
land   Islands  (English 

film)  Special  Cast— Artlee  .Pict.  (S.  R.)  8400  feet.  .Mar.  24 

Blonde  for  a  Night,  A  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6  reels  

Bronc  Stomper,  The  D.  Coleman-E.  Gilbert  Pathe  6408  feet.  .  Mar.  8 

Chaser,  The  H.  Langdon-G.  Mc- 

Connell  First  National  

Clean  Up  Man,  The  T.  Wells-P.  O'Day.  ..Universal  4232  feet  

Crashing  Through  J.  Padjans-S.  Rand- 

T.  Santschi  Pathe  4480  feet.  .Feb.  11 

Devil  Dancer,  The  G.  Gray-C.  Brook. . . .  United  Artists  6765  feet.  .  Dec.  30 

Devil's  Skipper,  The  B.  Bennett-M.  Love- 

McAllister-C.  Lan- 

dis  Tiffany-Stahl  5610  feet  „.. 

Doomsday  F.  Vidor-G.  Cooper . .  Paramount  6666  feet .  April  7 

Douglas  Fairbanks  as  the 

Gaucho  D.  Fairbanks-E.  South- 

ern-L.  Valez  United  Artists  9266  feet.  . Dec.  2 

Enemy,  The  L.  Gish-R.  Forbes .  . .  M-G-M  8189  feet.  .  Dec.  31 

Fangs  of  the  Wild  Ranger  (Dog)-S.  Nel- 

son-D.  Kitchen  F.  B.  O  4678  feet .  .  Jan.  14 

Finders  Keepers  La  Plante-Harron .  .  .Universal  6081  feet.  .Mar.  17 

Feel  My  Pulse  B.  Daniels-R.  Arlen- 

W.  Powell  Paramount  6889  f eet .  .  Mar.  3 

Fleetwing  B.  Norton-D.  Janis. . .  Fox  

Flying  Romeos  C.  Murray-G.  Sidney  .First  National   6184  feet .  .  April  14 

Free  Lips  First  Division  (S.  R.)  

Her  Summer  Hero  D.Thompson-H.  Tre- 

vor-S.  Blane-J. 

Pierce  F.  B.  O  6146  feet  .  .  Dec.  So 

Latest  From  Paris,  The  N.  Shearer-G.  Sidney- 

R.  Forbes  M-G-M  7743  feet.  . Mar.  3 

Little  Snob,  The  M.  McAvoy-R.  Frazer- 

A.  B.  Francis  Warner  Bros  

Midnight  Rose  L.  de  Putti-K  Harlan  Universal   6689  f eet .  .  Mar.  10 

Nameless  Men  C.  Windsor-A.  Mor- 
eno Tiffany-Stahl  5708  feet.  .April  14 

Napoleon  (French  Film) .  .  .  Special  Cast  M-G-M    

Night  Flyer,  The  W.  Boyd-J.  Ralston. .  Pathe-De  Mille  6954  feet  

Painted  Trail,  The  Buddy  Roosevelt  Rayart  (S.  R.)  4571  feet  

Passion  Island  Special  Cast  Pathe-De  Mille  7  reels  

Phantom  Flyer,  The  Al  Wilson  Universal  4263  feet  

Port  of  Missing  Girls,  The  .B.  Bedford-M.  Mc- 
Gregor  Brenda  Pict.  Corp .  .  .  7270  feet .  .  Mar.  3 

Riding  Renegade,  The  Bob  Steele  F.  B.  O  

Rose-Marie  J.  Crawford-J.  Mur- 

ray-H.  Peters  M-G-M  7745  feet ..  Feb.  18 

Secret  Hour,  The  P.  Negri-Hersholt-K. 

Thomson  Paramount  7194  feet.  .Mar.  17 

Shield  of  Honor,  The  R.  Lewis-D.  Gulliver- 

N.  Hamilton  Universal  6172  feet .  .  Dec.  30 

Show  Down,  The  Bancroft  -  Brent  -  N. 

Hamilton  Paramount  7616  feet.  Mar.  10 

Smart  Set,  The  W.  Haines-A.  Day-J. 

Holt-H.  Bosworth .  M-G-M  6476  feet.  .Mar.  10 

Soft  Living  M.  Bellamy-J.  Mack 

Brown  Fox  6629  feet.  .  Mar.  3 

So  This  Is  Love  V.  Dana-W.  Collier, 

Jr. -J.  Walker  Columbia  

Sporting  Goods  R.  Dix-G.  Olmstead. .  Paramount  6951  feet.  .Feb.  18 

Stand  and  Deliver  La  Rocque-L.  Valez- 

W.Oland  Pathe-De  Mille   5423  feet.  April  7 

Stronger  Will,  The  P.    Marmont-E.  La 

Bissioniere-R.  Ca- 

rewe  Excellent  Pict.  (S.R.)  6600  feet  

That's  My  Daddy  R.  Denny-B.  Kent-J. 

La  Verne  Universal  6073  feet  

Tillie's  Punctured  Romance. C.    Conklin-W.  C. 

Fields-Fazenda  M. 

Swain-D.  Hill  Paramount  6733  feet  

Under  the  Tonto  Rim  R.  Arlen-M.  Brian-J. 

Linden  Paramount  6991  feet  


Feature  Players  Distributed  by         Length  Reviewed 

Valley  of  Hunted  Men  .  .  Buffalo  Bill,  Jr.-K. 

Collins  Pathe  4620  feet.  .  Mar.  • 

Wagon  Show,  The  Ken  Maynard  First  National  

Wall  Flowers  H.  Trevor-J.  Arthur- 

L.  Todd  F.  B.  O  6339  feet  

Wedding  March,  Tbe  (road 

show)  von  Stroheim-F. 

Wray  Paramount  12  reels  

When  the  Law  Rides  T.  Tyler-F.  Darro  F.  B.  O  

Whip  Woman,  The  E.  Taylor-A.  Moreno- 

L.  Sherman  First  National  5087  feet    Mar.  24 

Woman's  Way,  A  M.  Livingston-W.  Bax- 
ter  Columbia  

You  Can't  Beat  the  Law  . .  .  .  L.  Lee-C.  Keefe  Rayart  (S.  R.)  6260  feet  

MARCH 

Feature  Players  Distributed  by         Length  Reviewed 

Adventure  Mad  (Ufa  film).E.  Barclay-N.  Asther- 

L.  Hall-Davis  Paramount  6897  feet  

Bachelor's  Paradise  S.  O'Neill-R.  Graves. Tiff any-Stahl  6147  feet  

Beauty  Doctor,  The  Adolphe  Menjou ....  Paramount  

Beyond  London's  Lights  ...  L.  Shumway-G.  El- 
liott-J.Gadsden H. 

Evans-A.  Dore.  .  .  F.  B.  0   8673  feet.  Feb.  16 

Big  City,  The  L.  Chaney-M.  Day-B. 

Compson-J.  Murray. M-G-M  6838  feet  .  Mar.  31 

Blue  Danube,  The  L.  Joy-R.  LaRocque- 

J.  Schildkraut  Pathe-De  Mille  7  reels  

Bringing  Up  Father  F.  Macdonald-G.  Olm- 

sted-P.  Moran  M-G-M  6344  feet  

Brunettes  Preferred  First  Division  (S.  R.) .  6551  feet  

Buck  Privates  de  Putti-McGregor-Z. 

Pitts  Universal  6914  feet.  . Feb.  4 

Bullet  Mark,  The  J.  Donovan-M.  Gray- 

G.  McConnell  .  .  Pathe  4660  feet.  Mar.  31 

Burning  Daylight  M.  Sills-D.  Kenyon. .  First  National  6600  feet  

Chicago  P.  Haver-V.  Varconi.  Pathe-De  Mille  9992  feet .  . Dec.  30 

Chicago  After  Midnight. ..  .J.  Mendez-R.  Ince- 

Seiter  F.B.0   6249  feet.  . Mar.  17 

Circus  Rookies  K.  Dane-G.  K.  Arthur  M-G-M  

Crowd,  The  J.  Murray-E.  Board- 

man-B.  Roach  M-G-M  8648  feet.  Feb.  26 

Desert  Bride,  The  B.  Compson-A.  For- 

rest-O.  Mattieson  .  Columbia  

Domestic  Troubles  L.  Fazenda-C.  Cook- 

B.  Blythe-A.  Ran- 
kin  Warner  Bros  

Dressed  to  Kill  E.  Lowe-M.  Astor-C. 

Morton-B.  Bard  .  .Fox  6666  feet    Mar.  17 

Faithless  Lover,  The  G.  Hulette-E.  O'Brien  Krelbar  Pict.  (S.R. ).. 6600  feet.  Mar.  3 

Forbidden  Hours  R.Novarro-R.Adoree  M-G-M  

Four  Footed  Ranger,  The.  .Dynamite  (Dog)  Universal  4426  feet  

Freckles  J.  Foi,  Jr.-G.  Stratton- 

H.  Bosworth  F.  B.  0  6131  feet.  Jan.  28 

Garden  of  Eden,  The  C.  GrifEth-C.  Ray-L. 

Sherman  United  Artist*  7300  feet .  .  Jan.  14 

Golden  Shackles  Priscilla  Bonner  Peerless  Pict.  (S.  R.)  .6600  feet  

Heart  of  a  Follies  Girl,  The  .  B.  Dove-L.  Kent-  L. 

Sherman-M  Harris  First  National  6957  feet.  Mar.  17 

Horseman  of  the  Plains.  . . T.  Mix-S.  Blane  Fox  4397  feet.  Mar.  24 

Legion  of  the  Condemned, 

The  G.  Cooper-F.  Wray-L. 

Chandler-F.  Mc- 

Donald-B.  Norton .  Paramount  7416  feet.  .  Mar.  24 

Little  Buckaroo,  The  Buzz  Barton  F.  B.  O  

Love  Me  and  tie  World  Is 

Mine  Philbin-Kerry  Universal  6813  feet .  .  Feb.  11 

Mad  Hour,  The  S.  O'Neil-L.  Kent-L. 

Sherman-A.  White. First  National  

Marlie  the  Killer  Klondyke  (Dog)-Bush- 

man,  Jr.-B.  Mehaf- 

fey  Pathe  4600  feet.  . Mar.  8 

Masked  Angel,  The  B.  Compson-W.  Oak- 
man  First  Division  (S.R.).  .5700  feet.  Mar.  24 

Matinee  Idol,  The  J.  Walker-B.  Love- 

A.  Forrest  Columbia  

Midnight  Madness  J.  Logan-C.  Brook  . .  .  Pathe-De  Mille  6  reels  

My  Home  Town  G.  Rockwell-G.  Glass  Rayart  (S.  R.)  

Old  Ironsides  E.  Ralston-C.  Fairell- 

W.  Beery-G.  Ban- 
croft Paramount  7910  feet  Dec.  18,  '28 

Partners  in  Crime  W.  Beery-R.  Hatton- 

W.  Powell-M.  Brian  Paramount  

Patsy,  The  M.  Davies-O.  Cald- 
well-L.Gray M-G-M   7289  feet  

Phantom  of  the  Turf,  The.  .H.  Costello-R.  Lease  Rayart  (S.  R.)  

Powder  My  Back  I    Rich-A.  Ferris-A. 

Beranger-C.  Nye.  .Warner  Bros  

Put  'Em  Up  Fred  Humes  Universal  4200  feet  

Ramona  D.Del  Rio-W.  Baxter- 
R.Drew-V.Lewis. .  United  Artists  8200  feet.  Feb.  4 

Red  Hair  C.  Bow-W.  Austin-L. 

Chandler  Paramount  6331  feet.  Mar.  31 

Red  Signals  W.  McDonald-E.  No- 

vak-E.  Williams  . . .  Sterling  Pict.  (S.R.) . .  5032  feet  

Saddle  Mates  W.  Wales-P.  Mont- 
gomery Pathe  4520  feet.  .Mar.  17 

Something  Always  Happens  E.  Ralston-N.  Hamil- 
ton  Paramount  

Souls  Aflame  G.  James-G.  Lard-R. 

Wells  First  Division  (S.  R.)  

Square  Crooks  R.  Armstrong-J.  M. 

Brown-D.  Dwan-D. 

Appleby  Fox  6397  feet.  .Mar.  31 

Stop  That  Man  A.  Lake-B.  Kent-E. 

Gribbon  Universal  6389  feet  

Surrender  M.  Philbin-I.  Mos- 

kine  Universal   8249  feet .  .  Mar.  10 

Tempest  J.Barrymore-C.  Horn 

-Wolheim  United  Artists  (about)  9000  feet.. 

Their  Hour  D.  Sebastian- J.  Har- 

ron-J.  Marlowe. . .  .  Tiflanv-Stahl   5662  feet  

Tracy  the  Outlaw  Jack  Hocy  Ncw-Cal  iS.  R.)  6000  feet.  .Mar.  31 

Trick  of  Hearts,  A  H.  Gibson-G.  Hale.  .Universal  6496  feet  

Turn  Back  the  Hours  M.  Loy-W.  Pidgeon- 

S.  Hardy  Lumas  6600  feet .  .  Mar.  17 

Under  the  Black  Eagle  Flash  (Dog)-M.  Day- 

R.  Forbes  M-G-M   6901  feet  

Why  Sailors  Go  Wrong . . .  S.  Cohen-T.  McNam- 

ara-S.  Phipps  Fox  61 12  feet    April  14 

Women  Who  Dare  H.  Chadwick-C.  Dela- 

ney  Excellent  Pict.  (S.R.)  

Wyoming  T.   McCoy- W.  Fair- 

banks-D.  Sebastian. M-G-M  


1292 


Motion    Picture  News 


APRIL 

Feature  Players  Distributed  by         Length  Reviewed 

Across  From  Singapore ....  R.  Navarro-J.  Craw- 

ford-E.  Torrence .  .  M-G-M-  

Actress,  The  N.  Shearer-R.  Forbes- 

G.  Lee-O.  Moore- 

D'Arcy  M-G-M  

Avenging  Shadow,  The  Klondike  (Dog)-R.  Hal- 

lor-M.  Morris  Pathe  4293  feet.  .  Mar.  31 

Bell  o  Avenue  A  First  Division  (S.  R.)  

Bit  of  Heaven,  A  B.  Washburn-L.  Lee  .Excellent  Pict.  (S.R.)  

Breed  of  the  Sunsets  R.  Steele-N.  Drexel.  .F.  B.  O  

Broadway  Daddies  J.  Logan-R.  Lease-A. 

B.  Francis  Columbia  

Canyon  of  Adventure  K.    Maynard-V.  B. 

Faire  First  National  5800  feet  

Chinatown  Charlie  J.  Hines-L.  Lorraine.  .First  National   6365  feet   

Chorus  Kid,  The  V.  B.  Faire-B.  Wash- 

burn-H.  Hopper . . .  Lumas  6200  feet.  .  April  14 

Circus  Rookies  K.  Dane-G.  K.  Arthur 

L.  Lorraine  M-G-M  

Cossacks,  The  J.  Gilbert-R.  Adoree- 

E.  Torrence-M.  Al- 

den  M-G-M  

Crimson  City,  The  M.  Loy-L.  Hyams-R. 

Tucker-J.  Miljan  . .  Warner  Bros  

Czar  Ivan  the  Terrible  Special  Cast  Amkino  (S.  R.)  8500  feet.  .Mar.  24 

Danger  Patrol,  The  W.Russell-V.B.Faire  .Rayart  (S.  R.)  

Devil's  Trade  Mark,  The.  .B.     Bennett-W.  V. 

Mong-M.  Douglas  .F.  B  O  

Drums  of  Love  E.  Taylor-D.  Alvar- 

ado-M.  Philbin-L. 

Barrymore  United  Artists  9500  f eet .  .  Jan.  28 

Fagasa   (South  Seas  Isle 

film)  L.  Kelly-G.  Kelton- 

Mr.  &  Mrs.  R.  Wells .  First  Division  (S.  R.)  

Five  and  Ten  Cent  Annie.. L.  Fazenda-C.  Cook- 
G.Astor-W.  Dema- 

rest  Warner  Bros  

Girl  He  Did'nt  Buy,  The. . .  P.  Garon-A.  Simpson  Peerless  (S.  R.)  5600  feet  

Good  Morning  Judge  R.  Denny-M.  Nolan- 

D.  Gulliver  Universal  5645  feet  

Gypsy  of  the  North  H.  Gordon-G.  Hale  .Rayart  (S.  R.)  

Harold  Teen  A.  Lake-M.  Brian-W. 

Bakewell-J.  Duffy. First  National  

House  of  Scandal,  The.  . .  .D.  Sebastian-P. 

O'Malley  Tiffany-Stahl  

Ladies'  Night  in  a  Turkish 

Bath  Mackaill-Mulhall ....  First  National  6592  feet .  April 

Last  Moment,  The  O.  Matieson-G.  Hale- 

L.  La  Verne  Zakoro  (S.  R.)  5800  feet.  .Mar.  31 

Laugh  Clown,  Laugh  Chaney-L.  Young-N. 

Asther  M-G-M  

Law  of  Fear,  The  Ranger  (Dog)-P.  R. 

Miller-C.  Byer.  .   .F.  B.  0   4769  feet.  .Mar.  10 

Law's  Lash,  The  Klondike  fDog)-R.El- 

lis-M.  Maberry.  .  .Pathe  4902  feet.  Mar. IE 

Lilac  Time  C.  Moore-G.  Cooper .  First  National   Mar.  24 

Little  Shepherd  of  Kingdom 

Come  Barthelmess-G.  James- 

O'Day-Seyffertitz. .  First  National  7700  feet   

Love  Hungry  L.  Moran-L.  Gray .  .  .  Fox  

Phantom  of  the  Range,  The. T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0  4781  feet .  .  Feb.  11 

Pinto  Kid,  The  B.  Barton-H.  Trevor- 

G.Lee  F-B-O  4884  feet ..  Jan.  7 

Red  Riders  of  Canada,  The  .P.  R.  Miller-C.  Byer. .  F.  B.  O  6419  feet .  .  Dec.  23 

Riders  of  the  Dark  T.  McCoy-D.  Dwan. .  M-G-M  

Scarlet  Dove,  The  J.  Borio-R.  Frazer-L. 

Sherman  M.  Liv- 
ingston  Tiffany-Stahl  

Skyscraper,  The  S.  Carroll- W.  Boyd- 

A.  Hale-A.  VaughnPathe-De  Mille  7040  feet.  April  14 

Speedy  H.  Lloyd-A.  Christy- 

B.  Ruth-B.  Wood- 
ruff Paramount  7960  feet.  April  14 

Steamboat  Bill,  Jr  Keaton-E.  Torrence.  United  Artists  (about)  6800  feet.. 

Street  of  Sin,  The  E.  Jannings-F.  Wray .  Paramount  

Thanks  For  the  Buggy  Ride.L.  La  Plante  .-G. 

Tryon  Universal  6197  feet .  .  Feb.  4 

Thirteen  Washington  Square  A.  Joyce-J.  Hersholt- 

Z.  Pitts  Universal  6274  feet .  .  Feb.  4 

Three-Ring  Marriage  M.  Astor-L.  Hughes. .  First  National  

Thunder  Riders,  The  Ted  Wells  Universal  4353  feet  

Two  Lovers  R.  Colman-V.  Banky .  United  Artists  (about)  7500  f eet . . 

Won  in  the  Clouds  Al  Wilson  Universal  4348  feet  


MAY 


Length  Reviewed 


Feature  Players  Distributed  by 

Alex  the  Great  "Skeets"  Gallaghei- 

R.  Dwyer  F.  B.  0  5872  feet    Mar.  24 

Arizona  Cyclone,  The  Fred  Humes  Universal  4076  feet  

Clothes  Make  the  Woman .  E.  Southern- W.  Pid- 

geon  Tiffany-Stahl  

Crooks  Can't  Win  R.  Lewis-T.  Hill-S. 

Nelson  F.  B.  O  

Hell  Ship  Bronson  Mrs.   W.   Reid-  R. 

Howes-H.  Foster-N. 

Beery  Lumas  

Hold  'Em  Yale  R.  La  Rocque-J.  Loff- 

H.  Allan  Pathe-De  Mille  

Hot  Heels  G.  Tryon-P.  R.  Miller  Universal  

Hound  of  Silver  Creek,  The  Dynamite  (Dog)  Universal  4095  feet  

It's  All  Greek  to  Me  C.  Murray-L.  Fazen 

da-T.  Todd  First  National  

Ladies  of  the  Night  Club. .  .B.  Leonard-R.  Cortez.Tiffany-Stahl  

Little  Yellow  House,  The.  .O.  Caldwell-M.  Sleep- 
er F.B.O  

Man  in  the  Rough,  The.  .  .B.  Steele-M.King.  .  .F-B-O  

Marry  the  Girl  B.  Bedford-R.  Ellis- 

D.  W.  Jennings.  .  .  Sterling  Pict.  (S.R.).. 5300  feet.  .Mar.  10 

Million  for  Love,  A  R.  Howes- J.  Dunn  . .  .  Sterling  Pict.  (S.R.)  

Pay  As  You  Enter  C.  Cooke- L.  Fazanda Warner  Bros  

Rinty  of  the  Desert  Rin-Tin-Tin-A.  Fer- 

ris-C.  Nye  Warner  Bros  

Skinner's  Big  Idea  B.  Washburn-M. 

Sleeper-H. Trevor. F.  B.  0   6967  feet.  .Mar.  17 

United  States  Smith  Special  Cast  Lumas  7000  feet  

Walking  Back  S.  Carroll-R.  Walling. Pathe-De  Mille  6  reels  

We  Americans  G.  Sidney  P.  R.  Mil- 

ler-G.  Lewis  Universal  9161feet.. April  7 

Wild  West  Show,  The  H.  Gibson  Universal  6254  feet  


JUNE 

Feature  Players  Distributed  by         Length  Reviewed 

Dog  Justice  Ranger  (Dog)-E. 

Hearn-N.  Marfan.  .F.  B.  O  

Green  Grass  Widows  W.  Hagen-G.  Olm- 

stead-J.  Harron-H. 

Hopper  Tiffany-Stahl  

Lady  Be  Good  D.  Mackaill-J.  Mul- 

hall  First  National  

Lingerie  Tiffany-Stahl  

Loves  of  Ricardo  George  Beban  F.  B.  0   7477  feet .  Sept.4'26 

Man  Higher  Up,  The  Lumas  

Roulette  R.  Barthelmess-M.  Liv- 

ingston-W.  Oland- 

L.  Basquette  First  National  

Stormy  Waters  E.  Southern-M.  Mc- 
Gregor  Tiffany-Stahl  

Texas  Tornado,  The  Tom  Tyler  F.  B.  O  

Upland  Rider,  The  K.  Maynard-M.  Doug- 
las  First  National  

Vamping  Venus  C.  Murray-Fazenda- 

T.  Todd  First  National  


JULY 

Feature  Players  Distributed  by 

Albany  Night  Boat,  The  Tiffany-Stahl  

Count  of  Ten,  The  C.  Ray- J.  Gleason  Universal  

Fighting  Redhead,  The  Buzz  Barton  F.  B.  O  

Flyin' Cowboy,  A  H.  Gibson-O.  Has- 

brouck  Universal  

Grain  of  Dust,  A  Tiffany-Stahl.  .  . 

Head  of  the  Family,  The  Lumas  

Kelly's  Kids  Charlie  Murray  First  National... 

Prowlers  of  the  Sea  Tiffany-Stahl  

Trail  of  Courage,  The  R.  Steele-M.  Bonner.F-B-O  


Length  Reviewed 


AUGUST 

Feature  Players  Distributed  by 
Bantam  Cowboy,  Tue  Buzz  Barton  F.  B.  O  

Barker,  The  M.  Sills-B.  Compson  First  National . .. 

Beautiful  But  Dumb  Tiffany-Stahl.  .  . 

Domestic  Relations  Tiffany-Stahl  

Oh  Kay  Colleen  Moore  First  National... 

Thru  the  Breakers  Lumas  


Length  Reviewed 


Coming  Attractions 


Feature 


Players 


Distributed  by 


Length  Reviewed 


Abie's  Irish  Rose  F.  McDonald-J.  Hers- 

holt-N.  Carroll-C. 

Rogers  Paramount  

Abie  of  the  U.  S.  A  George  Jessel  Lumas  

Ace  High   Hoot  Gibson  Universal  

adventurer,  The  T.  McCoy-D.  Sebas- 

tian-C.  Delany  M-G-M  3709  feet  

Adventures  in  Pygmy  Land  .Jungle  Film  W.  W.  Hodkinson.  . .  6800  feet.  .  Mar.  24 

After  the  Storm  H.  Bosworth-E.  Gil- 

bert-C.  Delaney . .  .  Columbia  

Anne  Against  the  World  . .  .  Edith  Roberts  Rayart  (S.  R.)  

Baby  Cyclone,  The  L.  Cody-A.  Pringle. . .  M-G-M  

Battle  of  the  Sexes,  The...B.  Bennett- J.  Hers- 

holt-P.  Haver-S. 

O'Neill  United  Artists  

Beggars  of  Life  W.  Beery-R.  Arlen-L. 

Brooks  Paramount  

Bellamy  Trial,  The  L.  Joy-B.  Bronson .  .  .  M-G-M  

Better  Man,  The  F.  B.  O  

Betty's  a  Lady  J.  Ralston-C.  Ray..  .  .Universal  

Beward  of  Blondes  Columbia  

Big  Bow  Mystery,  The  I.  Rich-C.  Brook  F.  B.  O  

Big  Game  Hunt,  Tnu  W.  Beery-R.  Hatton.  .Paramount  

Big  Gun.  The  George  Lewis  Universal  

Big  Noise,  The  A.  White-C.  Conklin- 

S.  Hardy  First  National  

Big  Sneeze,  The  W.  Beery-F.  Sterling- 

Z.  Pitts  Paramount  

Big  Top,  The  M-G-M  

Billionaire,  The  Al  St.  John- J.  Robards  Rayart  (S.  R.)  

Black  Ace,  The  D.  Coleman- J.  Loff.  .Pathe  

Black  Pearl,  The  Gladys  Brockwell..  .  .Rayart  (S.  R.)  

Blossom  Time  (Movietone) .J.  Gaynor-C.  FarrelL.Fox  

Body  Punch,  The  J.   Dougherty-V.  B. 

Faire  Universal  

Boss  of  Little  Arcady,  The.  C.  Murray-D.  Reed- 

D.  Dawson  First  National  

Breaking  Into  the  Movies 

( tentative)  M.  Davies-W.  HainesM-G-M  

Bride  of  the  Colorado  J.  Boles-D.  Blossom.  .Pathe  

Brides  Will  Be  Brides. .  ..Laura  La  Plante  Universal  

Bright  Aisle,  The  Lumas  

Broken  Hearts  Hercules  Film  Prod.  (S.  R.)  

Brotherly  Love  (tentative) . .  K.  Dane-G.  K.  Arthur  M-G-M  

Bushranger,  The  T.  McCoy-G.  Grey. .  .M-G-M-  

Butter  and  Egg  Man,  The  .  .  J.  Mulhall-M.  O'Day- 

G.  Astor  First  National  

Certain  Young  Man,  A .  .  .  .  Novarro-Adoree-W. 

Marshall-G.  Astor  .M-G-M  

Children  of  the  Sun  (South 

Seas  film)  Special  Cast  Universal  

Chinatown  Lon  Chaney  M-G-M  

City  of  Shadows,  The  J.  Luden-S.  Lynn  F.  B.  O  

Clown,  The  (Vitaphone) . .  .Al  Jolson  Warner  Bros  

Cock-Eyed  World,  The  V.  McLaglen-E.  Lowe  Fox  

Code  of  the  Scarlet,  The  .  .K.  Maynard-G.  Mc- 

Connell  First  National  

Companionate  Marriage  First  Division  (S.  R.)  

Cop,  The  W.  Boyd-J.  Logan-  A. 

Hale-R.  Armstrong  Pathe-De  Mille  

Craig's  Wife  Pathe-De  Mille  

Creole  Love  First  Division  (S.  R.)  

Crimson  Hour,  The  L.  de  Putti-I.  Moskine- 

N.  de  Brulier  Universal  

Dance  Fever  (Ufa  film)  Brill,  Inc  


April  21 


19  28 


Feature  Players  Distributed  by  Length  Reviewed 

Date  With  a  Duchess,  A 

(tentative)  A.  Menjou-E.  Brent  Paramount  

Deadline,  The  Flash  (Dog)-L.  Lor- 

raine-L.  Gray  M-G-M  

Detectives  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Devil's  Cage,  The  P.  Garon-D.  Keith .  .  .  First  Division  (S.R.)  

Devil's  Chaplain,  The  Cornelius  Keefe  Rayart  (S.  R.)  

Diamond  Handcuffs  C.   Nagel-E.  Board- 

man-L.  Gray-D. 

Sebastian-S.  Hardy  M-G-M  

Dirty  Work  Johnny  Burke  Pathe  

Divine  Lady,  The  C.  Griffith-V.  Varconi- 

M.  Dressier  First  National  

Dolorosa  Tiffany-Stahl  

Don't  Marry  L.  Moran-N.  Hamil- 
ton  Fox  

Doubling  for  Trouble  H.  Gibson-E.  Gilbert. Universal  

Down  Grade,  The  Wm.  Fair  banks- A. 

Calhoun  Lumas  

Down  Our  Way  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  O  

Dragnet,  The  G.  Bancroft-E.  Brent- 

W.  Powell  Paramount  

Dreaded  Bandit,  The  (for- 
eign film)  L.  Albertine-E.  Iina- 

jeff  Cinema  Attractions  .  .  6000  feet  

Eagle's  Talons,  The  Tom  Tyler  F.  B.  O  

Easy  Come,  Easy  Go  R.  Dix-N.  Carroll  Paramount  

Easy  Money  Lon  Chaney  M-G-M  

Empty  Saddle,  The  Fred  Humes  Universal  

Escape,  The  V.  Valli-W.  Russell  Fox  

Eternal  Silence,  The  Bushman,  Jr.-N.  Ham- 

ilton-J.  Marlowe. ..  Universal  

Excess  Baggage  Wm.  Haines  M-G-M  

Fallen  Angels  N.  Kerry-P.  Starke- 

K.  Harlan  Universal  

Fangs  of  Fury  Sandow  (Dog)  Pathe  

Fangs  of  Justice  Silverstreak  (Dog)-J. 

Walker-J  Marlowe.Bischoff  Prod.  (S.R.)  5000  feet  

Fazil  C.Farrel  G  Nissen- 

M.  Busch  Fox  

Fifty-Fifty  Girl,  The  B.  Daniels- J.  Hall-W. 

Austin  Paramount  

First  Kiss,  The  F.  Wray-G.  Cooper. .  .  Paramount  

Fog  Bound  M.  McAvoy-C.  Nagel. Warner  Bros  

Fools  for  Luck  W.  C.  Fields-C.  Conk- 

lin-S.  Blane-J.  Lu- 

den  Paramount  

Foreign  Legion,  The  N.  Kerry-L.  Stone-J. 

Marlowe  Universal  

Four  Devils,  The  F.  Macdonald-M  Dun- 

can-C.  Morton-N. 

Drexel-J.  Gaynor. .  Fox  

Four  Sons  J.  Hall-M.  Mann- 
Bushman,  Jr.-C. 
Morton-E.  Foxe-J. 

Collyer  Fox  9412  feet.  Feb.  18 

Four  Walls  John  Gilbert  M-G-M  

Freedom  of  the  Press  L.  Stone-M.  Day-D. 

Keith  Universal  

George  Washington,  Jr.  .  .  .George  Jessel  Tiffany-Stahl  

Girl  Downstairs,  The  L.  Moran-G.  O'Brien. Fox  

Give  and  Take  G.  Sidney-S.  Lynn-G. 

Lewis-J.  Hersholt .  Universal  

Glorifying    the  American 

Girl  Ruth  Elder  Paramount  

Glorious     Betsy  (Vita- 
phone)  D.  Costello-C.  Nagel.  Warner  Bros  

Godless  Girl,  The  L.  Basquette-G.  Dur- 

yea  -  Prevost - N. 

Beery.  Pathe-De  Mille  

Golf  Widows  V.  Reynolds-H.  Ford- 

S.  Rand  Columbia  

Gun  Shy  (tentative)  Beery-Hatton-M. 

Brian-G.  James .  .  .  Paramount  

Gypsy  Love  (tentative)  Lumas  

Half  a  Bride  E.  Ralston-R.  Arlen. Paramount  

Hangman's  House  V.  McLaglen-J.  Col- 

lyer-L.Kent-E.Foxe  Fox  

Has  Anybody  Here  Seen 

Kelly?  T.  Moore-B.  Love. .  .  .  Universal  

Hawk's  Nest,  The  M.  Sills-D.  Kenyon- 

A.  Stone-M.  Love. .  First  National  

Hawk,  The  M.  Sills  First  Nationa  

Heart  to  Heart  C.  Moore-E.  Lowe..  .First  National  

Heat  (tentative)  Greta  Garbo  M-G-M  

Hello,  Cheyenne  I  T.  Mix-C.  Lincoln  .  .  .  Fox  

Hell's  Angels  B.    Lyon-J.  Hall-G. 

Nissen  United  Artists  (about)  7  reels .... 

He  Learned  About  Women  .  W.  Haines-E.  Percy- 

A.  Page-Sojin  M-G-M  

Her  Cardboard  Lover  M.  Davies-W.  HainesM-G-M  

His  Country  R.  Schildkraut-M. 

Dressier  Pathe-De  Mille  

His  Third  Master  Henry  B.  Walthall . . .  Rayart  (S.  R.)  

Hit  of  the  Show,  The  Joe  Brown-G.  Astor.  F.  B.  O  

Hold  Everything  (tentative)  J.  Hall   .  Paramount  

Home,  James  L.  La  Plante-C.  De- 

laney  Universal  

Honor  Bound  G.  O'Brien-E.  Taylor- 

L.  Hyams-Santschi  Fox  

Hoofbeats  of  Vengeance .  ..Rex  (Horse)  Universal  

Hyprocrite,  The  (Ufa  film)  Brill,  Inc  

PU  Tell  the  World  Colleen  Moore  First  National  

Innocent,  The  Vilma  Banky  United  Artists  

Isle  of  Lost  Men,  The  Tom  Santschi  Rayart  (S.  R.)  

It  Might  Happen  to  Any  Girl  Sterling  Pict.  iS.R.)  

Jazz  Mad  J.  Hersholt-Nixon-G. 

Lewis  Universal  

Jealousy  (Ufa  film)  Brill,  Inc  

Jungle  Rose  Dolores  Del  Rio  Fox  

Jungle  Triangle  "Aesop  Fables"  May    6.  1  reel  

iting  of  Kings,  The.  .  .  ..Special  Cast  Pathe-De  Mille  13B0u  feet.Aptu  II 

Kit  Carson  Fred  Thomson  Paramount  

Ladies  Must  Love  Kod  La  Kocque  Pathe-De  Mille  

Ladies  of  Leisure  Tiffany-Stahl  

Ladies  of  the  Mob  C.  Bow-R.  Arlen-M. 

Alden  Paramount  

Ladies  Prefer  Bonds  (ten- 
tative)  C.  Nagel-M.  McAvoy.  Warner  Bros  

Land  of  the  Silver  Fox,  The 

(tentative)  Rin-Tin-Tin-L.  Hyams- 

C.  Nye-Santschi. . .  Warner  Bros  

La  Piava  Lupe  Valez  United  Artists  

Last  Cab,  The  Rudolph  Schildkraut  .Pathe-De  Mille  

Last  Warning,  The  Laura  La  Plante  Universal  


Feature  Players  Distributed  by         Length  Reviewed 

Law  of  the  Range,  The  ....  McCoy-Crawford-R. 

Lease  M-G-M  

Leave  It  to  Me  Glenn  Tryon  Universal  

Life's  Crossroads  G.  Hulctte-M.  Ham- 
ilton  Excellent  Pict.  (S.R.)  

Lion  and  the  Mouse,  The 

(Vitaphone)  M.  McAvoy-L.  Barry- 

more-A.  B.  Frances- 
Collier,  Jr  Warner  Bros  

Little  Wild  Girl,  The  L.  Lee-C.  Landis-F. 

Merrill  Hercules  Film  Prod.  (S  R.)   

Lonesome  G.  Tryon-B.  Kent  .  .Universal  

Idadamo^elie  From  Armen- 

tieren  (English  Film)  E.  Brody-J.  Stuart .  .  M-G-M  

Magnificent  Flirt,  The  F.  Vidor-L.  Young-A. 

Conti-M.  Milner. .  Paramount  

Man  About  Town,  The  L.  Cody-N.  Trevor  . .  .  M-G-M  

Man  From  Headquarters, 

The  Cornelius  Keefe  Rayart  (S.R.)  

Man-Made  Woman  L.  Joy-J.  Boles-H.  B. 

Warner  Pathe-De  Mille  

Man  Who  Laughs.  The . . . .  C.  Veidt-M.  Philbin. .  Universal  

Marriage     of  Tomorrow 

(tentative)  Tiffany-Stah!  

Mask  of  the  Devil  John  Gilbert  M-G-M  

Masked  Stranger,  The  (ten- 
tative)  Tim  McCoy  M-G-M  

Meet  the  Prince  Glenn  Tryon  Universrl  

Meet  the  Prince  J.  Robards-A.  St.  John  Rayart  S.  R.)  

Michigan  Kid,  The  C.  Nagel-R.  Adoree  .  Universal  

Miracle  Girl,  The  Betty  Compson  First  Division  (S.  R.)  

Modern  Du  Barry,  The  (Ufa 

film)  Maria  Corda  Brill,  Inc  7000  feet  

Modern  Mothers  H.  Chadwick-Fairbanks, 

Jr.-B.  Kent  Columbia  

Mother  Machree  B.  Bennett- V.  McLag- 

len-N.  Hamilton-E. 

Clayton  Fox  6863  feet    Mar.  17 

Mr.  Romeo  F.  Sterling-N.  Carroll- 

G.  Meeker  Fox  

Naughty  Duchess,  The  Tiffahy-Stahl  

Naughty  Marietta  Marion  Davies  M-G-M  

Navy  Blues  Arthur  Lake  Universal  

News  Parade,  The  N.  Stuart-S.  Phipps. .  Fox  

Night  of  Mystery,  A  A.  Menjou-N.  Lane- 
Collier,  Jr.-E.  BrentPararaount  5741  feet  

Noah's  Ark  (Vitaphone) .  .  .  D.  Costello-G.  O'Brien- 
N.  Beery-L.  Fazen- 

da  Warner  Brow  

None  But  the  Brave  Lionel  Barrymore  Fox  

No  Questions  Asked  A.  Ferris-Collier,  Jr.- 

Livingston  Warner  Bros  

Odd  Fellows  Fields-Conklin  Paramount  

Once  There  was  a  Princess  .  Mary  Astor  First  National  

One  Way  Street,  The  (ten- 
tative) M.  Loy-C.  Nagel-W. 

Russell  Warner  Bros  

Our  Dancing  Daughters.  .  J.    Crawford-J.  M. 

Brown-D.  Sebas- 

tian-N.  Asther-A. 

Page  M-G-M  

Out  of  the  Night  C.  Palmer-F.  Stanley- 

A.  Ayres  Rayart  (S.  R.)  

Painted  Post,  The  T.  Mix-N.  Kingston.  Fox  

Part-Time  Marriage  June  Collyer  Fox  

Patent  Leather  Kid,  The 

(road  show)  R.  Bartbelmess-M. 

O'Day  First  National  11418  feet    Aug.  36 

Patriot,  The  E.  Jannings-L.  Stone- 

F.  Vidor-N.  Hamil- 
ton  Paramount  

Pay  As  You  Enter  L.  Fazenda-C.  Cook. .  Warner  Bros  

Phantom  Buster,  The  Buddy  Roosevelt  Pathe  

Phyllis  of  the  Follies  M.  Nixon-C.  Rogers. Universal  

Pigskin    D.  Rollens-S.  Carrol. Fox  

Plastered  in  Paris  S.  Cohen-J.  Pennick- 

M.  Batelini  Fox  

Play  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Play  Goes  On  C.  Vedt-M.  Nolan  .  .  .  Universal  

Polly  Preferred  Marion  Davies  M-G-M  

Port  of  Missing  Children, 

The  Sierra  Pictures  (S.  R.)  

Power  (tentative)  D.  Fairbanks,  Jr.-J. 

Ralston  Tiffany-Stahl  

Primanerliebe  (German  film)  Special  Cast  Scenic  Films  6500  feet.  Mar.  34 

Quick  Lunch  Fields-Conklin-M. 

Alden-S.  Blane-J. 

Luden  Paramount  

Rachel  P.  Negri-G.  Cooper  .  Paramount  

Racket,  The  T.  Meighan-M.  Pre- 
vost  Paramount  

Red   Dancer  of  Moscow, 
The  D.  Del  Rio-C.  Farrell- 

D.  Revier  Fox  

Red  Lips  M.  Nixon-C.  Rogers  Universal  

Ked  Mark,  The  G.  von  Seyffertitz-N. 

Quirtaro  Pathe-De  Mille  

Ridin'  Like  Furv  Hoot  Gibson  Universal  

Rip  Van  Winkle  Rudolph  Schildkraut  Pathe-De  Mille  

River  Woman,  The  Alma  Rubens  Lumas  

Robert  Flaherty's  Southern 

Skies  M.  Blue-R.  Torres  .  M-G-M  

Romeo  and  Juliet  N.  Kerry-M.  Philbin  Universal  

Saddle  and  Spurs  "Buzz"  Barton-L. 

Eason  F.  B.  O  

Sally  of  the  Scandals  B.  Love-A.  Forrest..  .F.  B.  O  

Sally  of  the  South  Seas  Hercules  Film  Prod.  (S.  R.)  

Shadows  of  the  Night  Hercules  Film  Prod.  (S.  R.)  

Shanghai  Rose  Mae  Busch  Rayart  i  S.  R.)  

Shooting     Stars  (English 

film)  Artlee  Pict.  (S.R.)  

Show  Boat  Universal  

Side  Show.  The  Fields-Conklin-Brian. Paramount  

Silks  and  Saddles  M.  Nixon-R.  Walling- 

M.  Nolan  Universal  

Simba  Jungle  Film  Martin  Johnson  Afri- 

an  Expedition  Corp. 8000  feet  .  Feb.  4 

Sin  Town  H.  Allen-E.  Fair  Pathe-De  Mille  

Sisters  of  Eve  Mae  Busch   Rayart  (S.  R.)  

Some  Mother's  Boy  Mary  Carr  Rayart  (S.  R.)  

cipan  of  Life,  The  Lon  Chaney  M-G-M  

Sport  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Sporting  Age,  The  B.  Bennett-C.  Nye-H. 

Herbert  Columbia   


1294 


Motion    Picture  News 


.8729  feet.  .Oct.  14 


Feature  Players  Distributed  by         Length  Reviewed 

State  Street  Sadie  C.  Nagel-M.  Loy-W. 

Russell  Warner  Bros  

Stocks  and  Blondes  J.  Logan-"Skeets" 

Gallagher-G.  AstorF.  B.  O  

Street  Angel,  The  J.  Gaynor-C.  Farrell. .  Fox  

Streets  of  Algers  (Ufa  film) .  Camilla  Horn  Brill,  Inc  

Sunrise  Gaynor-G.  O'Brien- 
Livingston   Fox   

Sun  of  St.  Moritz,  The ....  J.  Gilbert-G.  Garbo.  M-G-M  

Sunset  Legion,  The  F.  Thomson-E.  Mur- 
phy Paramount  

Survival  of  Slim,  The  W.  Wales-P.  Mont- 
gomery  Pathe  

Tartuffe,  the  Hyprocrite.  .  .Emil  Jannings  Brill,  Inc  ft.  Aug.  5,  '27 

Telling  the  World  Wm.  Haines  M-G-M  

Tenderloin  (Vitaphone)  D.Costello-C.  Nagel  .Warner  Bros  7782  feet  

Tenth  Avenue  P.  Haver-V.  Varconi- 

R.  Schildkraut  Pathe-De  Mille  

Thief  in  the  Dark,  The  G.  Meeker-D.  Hill-G. 

Lee  Fox  

Three  Sinners  P.  Negri- W.  Baxter.  .Paramount  

Thrill  Seeker,  The  R.  Cliff ord-J.  Fulton. .  Superlative  Pict.  (S.R.)  .4900  feet  

Tide  of  Empire  J.Crawford-J.Murray  M-G-M  

Times  Square   ..  Tiffany-Stahl  

Trail  of  '98  K  Dane-P.  Starke-R 

Forbes-Del  Rio. . .  .  M-G-M  11,100  feet.  .  Mar.  24 

Two  Brothers  (Ufa  film)  Brill,  Inc  

Two  Sisters,  The  Rayart  (S.  R.)  

Uncensored  Woman,  The  Lumas  

Uncle  Tom's  Cabin  Special  Cast  Universal  Nov.  18 

Undressed  Sterling  Pict.  (S.R.)  

Valley  Beyond  the  Law,  TheD.  Coleman- J  Loff . .  .  Pathe  

Vanishing  Pioneer,  The  J.  Holt-S.  Blane  Paramount  

Victory  George  Bancroft  Paramount  

/iennese  Lovers  Philbin-Hersholt-R. 

Keane  Universal  

War  in  the  Dark,  The  Greta  Garbo  M-G-M  

Warming  Up  R.  Dix-J.  Arthur  Paramount  

Watch  My  Speed  R.  Denny-B.  Worth  .  .Universal  

Way  of  the  Strong  Anita  Stewart  Warner  Bros  

Western  Suffragettes  H.  Gibson-G.  Hale. .  .Universal  

What  Holds  Men  Leatrice  Joy  Pathe-De  Mille  

When  Danger  Calls  W.  Fairbanks-E.  Sedg- 
wick  Lumas  6000  feet  

When  Dreams  Come  True  .Lila  Lee  Rayart  (S.  R.)  

When  Fleet  Meets  Fleet 

(British  Film)  H.  Stuart-B.  Goetzke- 

N.  Asther  Hi-Mark  (S.  R.)  7953  feet  

Whip,  The  D.  Mackaill-L.  Sher- 

man-A.  Q.  Nilsson- 

R.  Forbes  First  National  

Wild  West  Romance  R.  King-L.  Gilmore.  .Fox  

Wind,  The  L.  Gish-L.  Hanson. . .  M-G-M  

Windjammers  of  Gloucester 
The  F.  B.  O  

Wings  (road  show)  C.  Bow-B.  Rogers.  .  .Paramount  12  reels. .  .  .Aug.  26 

Woman  Between,  The  Lumas  

Woman  Disputed,  The.  . .  .N.  Talmadge-G.  Ro- 
land  United  Artists  

Women  They  Talk  About.  ..I.  Rich-A.  Ferris-W. 

Collier,  Jr  Warner  Bros  

Yellow  Contraband  L.  Maloney-G.  Goatz  Pathe  

Yellow  Lily,  The  B.    Dove-C.  Brook- 

Seyf  errtitz  First  National  

You'll  Never  Get  Rich  First  Division  (S.R.)  


Comedies  and  Short  Subjects 


Star  Rel.  Date 
Sullivan  Cartoon"  Feb.  6. 


.Jan.  8. 
.Mar.  26. 


Title 

Felix  the  Cat  in  the  Oily  Bird.' 
Felix  the  Cat  in  the  Smoke 

Screen  "Sullivan  Cartoon". .  . 

Feline  Frolics — The  Tonquin 

Valley  Bruce  Outdoor  Sketch 

Fighting    Orphans,  The — 

Evening  Mist  Bruce  Outdoor  Sketch  

Green-Eyed  Love  Ruby  McCoy-George  Hall  Apr.  8 . 

High  Strung  Jerry  Drew  Jan.  29. 

Hints  on  Hunting — A  Day 

By  the  Sea  Bruce  Outdoor  Sketch  April  22. 

His  Maiden  Voyage  George  Davis  Feb.  26. 

How  to  Please  the  Public . .  .Hodge  Podge  Mar.  11 . 

Indiscrete  Pete  Jerry  Drew  Mar.  11. 

Kitchen  Talent  George  Davis  April  15. 

Landlord  Blues  Curiosities  May  27. 

Listen  Sister  Lupino  Lane  Mar.  25 . 

Love's    Springtime  (Color 

Film)  H.  Hampton-J.  Catalaine  Feb.  12 . 

Mother  Birds  Curiosities  Mar.  4. 

Mysterious  Night,  A  Monty  Collins  Feb.  12 . 

Navy  Beans  "Big  Boy"  May  27 . 

Never  Too  Late  Wallace  Lupino  May  6. 

New  York's  Sweetheart.  .  .  .Curiosities  Jan.  1. 

Nicknames  Hodge-Podge  April  8. 

No  Fare  "Big  Boy"  April  8. 

Off  Balance  Monty  Collins  April  22 . 

Peculiar  Pair  of  Pups,  A — 

Nobody  Home  Bruce  Outdoor  Sketch  May  20. 

Penny  Postals  Curiosities  April   1 . 

Pretty  Baby  Monty  Collins  Feb.  26. 

Racing  Mad  Al  St.  John  Jan.    8 . 

Recollections  of  a  Rover ....  Hodge-Podge  Jan.    8 . 

Rubbernecking  Curiosities  Feb.    6 . 

Running  Ragged  Lewis  Sargent  Jan.  29 . 

Say  Ah-h  Charley  Bowers  Feb.  19 . 

Simple  Sap,  A  Larry  Semon  Feb.  12 . 

Slippery  Head  Johnny  Arthur  April  29. 

Some  Scout  Lupino  Lane  Nov.   6 . 

Spring  Has  Came  Monty  Collins  Mar.  25 . 

Star  Shots  Hodge-Podge  Feb.  5. 

Sword  Points  Lupino  Lane  Feb.  12. 

There  It  is  Charley  Bowers  Jan.  1. 

Thoughts   While  Fishing — 

Silver  Shadow;  Bruce  Outdoor  Sketch  

Three  Tough  Onions  Monty  Collins  May  20. 

Visitors  Welcome   Johnny  Arthur  Mar.  4. 

Wandering  Toy,  The  Hodge-Podge  May  6. 

w'edJing  Slips  Monty  Collins  Jan.  16 . 

Whoozit  Charley  Bowers  April   1 . 

Wildcat  Valley  Johnny  Arthur  Jan.  22 . 

Wild  Wool — Night  Clouds.  .    nice  Outdoor  Sketch  

You'll  Be  Sorry  Charley  Bowers  May  20. 


Length  Reviewed 
1  reel  Mar.  10 

.lreel  Feb.  18 

.1  reel  Mar.  10 

1  reel  

1  reel  Mar.  24 

.2  reels. .  .  .Feb.  4 

1  reel  Mar.  31 

2  reels  Feb.  18 

1  reel  Mar.  17 

.2  reels. . .  .Mar.  10 

2  reels.  . .  .Mar.  31 

1  reel  

2  reels.  . .  .  Mar.  24 

2  reels ....  Mar.  17 

lreel  Feb.  18 

lreel  Feb.  4 

2  reels  

1  reel  

lreel  Feb.  11 

1  reel  

2  reels.  . .  .  Mar.  24 
1  reel  Zpril  14 

.  1  reel  

.  1  reel  Mar.  17 

1  reel  Feb.  18 

2  reels  Jan.  28 

lreel  Feb.  4 

lreel  Feb.  4 

lreel  Feb.  4 

2  reels  Feb.  18 

.2  reels. . .  Feb.  25 

2  reels  

2  reels  Oct.  2J 

.  1  reel  Mar.  17 

lreel  Feb.  4 

.2  reels. .  .  .Dec.  31 
2  reels. . .  .Jan.  7 

1  reel  

1  reel  

2  reels.  . .  Mar.  10 

1  reel  

.1  reel  Feb.  11 

2  reels.  . .  .Mar.  17 

.  2  reels ....  Feb.  4 

1  reel   

2  reels  


F  B  O 


Title  Star  Rel.  Date 

After  the  Squall  Al  Cooke  April  16 

All  Alike  Carr-Alexander-Ross  April  9 

AH  Washed  Up  Al  Cooke  

Big  Berthas  Karr-Ross-Alexander  May  14 

Come  Meal  Al  Cooke  May  28 

Mickey's  Little  Eva  Mickey  Yule  April  2 

Mickey's  Parade  Mickey  Yule  Jan.  2 

Mickey's  Wild  West  Mickey  Yule  May  7 

My  Kingdom  For  a  Hearse  .  Al  Cooke  April  2 

Panting  Papas  Karr-Ross-Alexander  Jan.  9 

Rahl  Rahl  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30 

Silk  Sock  Hal  Al  Cooke  May  14 

Social  Error,  A  Al  Cooke  


Length  Reviewed 

.2  reels  

.2  reels  

.2  reels  Feb.  $8 

.  2  reels  

.2  reels  

.  2  reels  

.2  reels  

.  2  reels  

.2  reels  

.2  reels. . . 
.2  reels . . . 
.2  reels. .  . 
.  2  reels .  .  . 
.2  reels. .  . 


Feb.  18 


Feb.  11 


BRAY  PRODUCTIONS 


FOX  FILMS 


Tit'e  Star  Rel.    Date   Length  Reviewed 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster. . .  Feb.  10 .  .  2  reels ....  Jan.  7 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward..  .Mar.  10.  .2  reels  Mar.  17 

Cat  Tales  McDougall  Kids  Feb.  20 .  .  2  reels  

Cutting  Up  McDougall  Kids  Mar.  20 ..  2  reels ...  .  Mar.  17 

Daze  of  '49  J.  Cooper-L.  Carver  Jan.    1 ..  2  reels ...  .  Feb.  4 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.    1 .  . 2  reels. . .  . Mar.  17 

Fowl  Play  McDougall  Kids  April  20.  . 2  reels  

Lost  in  the  Lurch  P.  Murdock-N.  Cavalier  Mar.   1 .  .  2  reels ....  Mar.  17 

Mr.  Pooh  McDougall  Kids  Jan.  20.  .2  reels ...  .Jan.  7 


EDUCATIONAL 


Dist'r 


Rel.  Date 


Title  Star 

All  Bear  Curiosities  April  29 . 

All  Set  W.  Lupino-Sargent-L.  Hutton  .  Jan.  29. 

Always  a  Gentleman  Lloyd  Hamilton  Feb.  6. 

At  It  Again  Monty  Collins  May  13 . 

Between  Jobs  Lloyd  Hamilton  Mar.  18. 

Blazing  Away  Lloyd  Hamilton  April  22. 

Builders  of  Bridges — When 

Twilight  Comes  Bruce  Outdoor  Sketch  Feb.  26. 

Call  of  the  Sea,  The  (Color 

Film)  H.  Hampton-M.  Valles-N.  Kel- 

ley  Jan.  1. 

Chilly  Days  "Big  Boy"  Feb.  19. 

Circus  Blues  Dorothy  Devore  Mar.  25 . 

Count  Me  Out  Barney  Helium  Mar.  11. 

Cutie  Dorothy  Devore  Ian.  16 . 

Dog  Days — The  Sun  and  the 

Rain  Bruce  Outdoor  Sketch  Jan.  29 . 

Dummies  Larry  Semon  Jan.    1 . 

Fall  In  Monty  Collins  Jan.  1. 

Fandango  Lupino  Lane  May  6. 

Felix  the  Cat  in  Arabiantics  .  ."Sullivan  Cartoon"  May  13 . 

Felix  the  Cat  in  Comicalities  "Sullivan  Cartoon"  April  1. 

Felix  the  Cat  in  Draggin'  the 

Dragon  "Sullivan  Cartoon"  Ian.  22 . 

Felix  the  Cat  in  Eskimotive . .  "Sullivan  Cartoon"  April  29 . 

Felix  the  Cat  in  In-and-Out- 

Laws  "Sullivan  Cartoon"  May  27. 

Felix  the  Cat  in  Japanicky . .  "Sullivan  Cartoon"  Mar.  4 

Felix  the  Cat  in  Ohm  Sweet 

Ohm  "Sullivan  Cartoon"  Feb.  19 . 

Felix  the  Cat  in  Polly-tics. .  .  "Sullivan  Cartoon"  Mar.  18. 

Felix  the  Cat  in  Sure-Lock 

Holmes  "Sullivan  Cartoon"  April  15. 


Length  Reviewed 

. 1  reel  

.lreel  Feb.  4 

.2  reels  Feb.  18 

2  reels  

2  reels  

2  reels. . .  .April  7 

1  reel  Mar.  10 


.2  reels.  . .  .Dec.  31 

2  reels  Feb.  18 

2  reels.  .  .  .  Mar.  17 

1  reel  Mar.  3 

2  reels. .  .  .Feb.  18 

1  reel  Feb.  25 

2  reels ....  Dec.  23 

1  reel  Dec.  23 

2  reels ....  April  14 

1  reel  

1  reel  

1  reel  Feb.  25 

1  reel  

1  reel  

1  reel  Mar.  31 

1  reel.  ...  Mar.  17 
1  reel  April  14 

1  reel  


Title  Star  Rel.  Date    Length  Reviewed 

Arkansas  Traveler  Variety  Jan.    8 . .  1  reel  

Cow's  Husband,  A  F.  Spenser-M.  J.  Temple  2  reels  

Desert  Blooms,  The  Variety  Feb.    6 . .  1  reel  

Exploring  Norway  Variety   Aug.    7.. lreel  

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill-A. 

Housman  2  reels ....  Mar.  24 

Hot  House  Hazel  T.  Brooke-T.  Hill  Jan.    1 ..  2  reels  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels  

Jungles  of  the  Amazon  Variety  1  reel  Jan.  21 

Kiss  Doctor,  The  T.  Brooke-D.  Thompson  2  reels  Mar.  17 

Lady  Lion  C.  Lincoln-E.  Clayton-B.  Bletcher  2  reels  

Lords  ot  the  Back  Fence..  .  .Variety  Jan.  22.  .1  reel  

Low  Necker,  A   Marjorie  Beebe. .  .   2  reels . . . .  Jan.  14 

Mum's  the  Word  2  reels.  . . .  Sept.  % 

Old  Wives  Who  Knew  Hallam  Cooley  2  reels  

Over  the  Andes  Variety  1  reel  

Psyche  and  the  Pskyscraper .  "O.  Henry"  . .   2  reels  

Too  Many  Cookies  T.  Brooke-L.  Miller  2  reels  


METRO-GOLDWYN-MAYER 

Title  Star  Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. . 

African  Adventure,  An  Ufa  Oddities  Aug.    2 .  . 

All  For  Nothing  Charley  Chase  Jan.  21.  . 

Amazing  Lovers  Ufa  Oddities  Mar.  10. . 

Barnum  and  Ringling,  Inc. .  ."Our  Gang"  April   7.  . 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Mar.  31.  . 

Came  the  Dawn  Max  Davidson  Mar.  3.. 

Children  of  the  Sun  Ufa  Oddities  Feb.  11 .  . 

Czarina's  Secret,  The  Tech- 
nicolor)  O.  Baklanova-D.  Mir-S.  Rand.  .Mar.  17. 

Dumb  Daddies  Max  Davidson  Feb.    4. . 

Edison,  Marconi  and  Co ....  "Our  Gang"  Mar.  10 .  . 

Fair  and  Muddy  "Our  Gang"  May    5 .  . 

Family  Group,  The  Charley  Chase  Feb.  18.  . 

Finishing  Touch,  The  Laurel-Hardy  Feb.  25.  . 

Fishing  With  a  Microscope.. Ufa  Oddities  

Forty  Thousand  Miles  With 

Lindbergh  Aviation  Film  Mar.  4 .  . 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24. . 

Golden  Fleeces  Ufa  Oddities  May  19.  . 

Happy  Omen,  A  Ufa  Oddities  July  14 .  . 

Heavenly  Bodies  Ufa  Oddities  

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28. 


Length  Reviewed 
2  reels  

2  reels ....  Jan.  14 

1  reel  

2  reels  

2  reels  

2  reels  

2  reels  

1  reel  


.Feb.  26 
.April  7 


2  reels. . 
2  reels. . . 
2  reels. . . 

1  reel. . . . 

2  reels  Feb.  IP 

2  reels ...  April  7 

1  reel  

3  reels  

2  reels  

1  reel  

1  reel  

1  reel  

lreel  Oct.  t 


April    21 ,    19  28 


1295 


Title 


Star 


Rel.    Date    Length  Reviewed 


Title 


Star 


Dist'r 


Rcl.  Date 


L»dy  of  Victories,  The  (Tech- 
nicolor)  A.  Ayres-O.  Matiesen-G.  Irving  .  .Ian.  21. 

Leave  'Em  Laughing  Laurel-Hardy  Jan.  28. 

Let  George  Do  It  Laurel  Hardy  

Limousine  Love  Charley  Chase  April 

Monarch  of  the  Glen,  The . .  Ufa  Oddities  Mar.  24 

Nature's  Wizardry  Ofa  Oddities  July  28 . 

Palace  of  Honey,  The  Ufa  Oddities  June  16. 

Pathfinders,  The  Ufa  Oddities  

Pass  the  Gravy  Max  Davidson  Jan.  7. 

Perfume  and  Nicotine  Ufa  Oddities  Jan.  14. 

Pets  and  Pests  Ufa  Oddities  Jan.  28 . 

Primitive  Housekeeping..  .  .Ufa  Oddities  April  21. 

Rainy  Days  "Our  Gang"  Feb.  11. 

Sanctuary  Ufa  Oddities  May    S . 

Secrets  of  the  Sea  Ufa  Oddities  Feb.  25. 

Sleeping  Death  Ufa  Oddities  June  30. 

Spook-Spoofing  "Our  Gang"  Jan.  14. 

TaliyHo  Ufa  Oddities  

That  Night  Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  

Tokens  of  Manhood   Ufa  Oddities  June  2. 

Wicked  Kasimir,  The  Ufa  Oddities   April   7 . 

Wonders  of  the  Blue  Gulf  of 
Mexico  Ufa  Oddities  


.2  reels  Feb  25 

2  reels  

2  reels.  . .  .  Mar.  3 

2  reels  

.  1  reel  Jan.  21 

1  reel  

1  reel  

1  reel  

.  2  reels  .  .  .  .Jan.  14 

1  reel  

.  1  reel  Mar.  3 

1  reel  

.  2  reels  

1  reel  

.  1  reel  May  3 

.  1  reel  

.2  reels.  .  .  .Jan.  14 

.  1  reel  

.2  reels  

2  reels  

1  reel  

1  reel  

.1  reel  


Run  Girl,  Run  Sennett  Girls  Jan.  18 

Scaling  the  Alps  "Aesop  Fables"  April  1 

Season  to  Taste  Sportlight  Mar.  4 

Shalimar  Gardens,  The  (Ed- 
ucational) Geographical  Number  Mar.  18 

Should  Tall  Men  Marry?. .  Roach  Stars  Jan.  15 

Smile  Wins,  The  "Our  Gang"  Feb.  26 

Smith's  Army  Life  Hiatt-McKee- Jackson  Feb.  5 

Smith's  Bargain  Hiatt-McKee- Jackson  

Smith's  Farm  Days  Hiatt-McKee-Jackson  Mar.  4 

Smith's  Holiday  Hiatt-McKee- Jackson  Jan.  8 

Smith's  Restaurant  Hiatt-McKee- Jackson  April  1 

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18 

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19 

Swim  Princess,  The  D.  Pollard-A.  Clyde-C.  LombardFeb.  26 

Tail  Waggers  Sportlight  April  1 

Trees  Rarebits  Mar.  11 


Length  Reviewed 
.2  reels.  .  .  Jan.  14 

.1  reel  Mar.  31 

.  1  reel  


1  reel.  . . 

2  reels. 
2  reels . . 
2  reels . . 
2  reels .  . 
2  reels.  . 
2  reels . . 
1  red.  . . 


Jan. 

.Mir. 
Feb. 

!  Mar.' 
Dec. 


.  1  reel  

.1  reel  Feb.  18 

.2  reels.  . .  .  Mar.  3 

. 1  reel  

.  1  reel  


Twenty-Four-Dollar  Island.  Novelty  

Versatility  Sportlight  Feb 

Volcanoes  (Educational) ..  .  .Geological  Number  Feb 

Wandering  Minstrel,  The. .  .  "Aesop  Fables"  Jan. 

Work  of  Running  Water  (Ed- 
ucational)  Geological  Number  Mar.  11.  .  1  reel.  . .  . 

Yellow  Cameo,  The  (Serial)  Allene  Ray  10  episodes 


 1  reel  Dec.  23 

S.  .1  reel  Jan.  28 

19.  1  reel  

29.  .1  reel  


PARAMOUNT 


Title  Star  Rel.  Date 

Adoration  Novelty  Feb.  25. 

Behind  the  Counter  E.  E.  Horton  Mar.  3 . 

Bugs  My  Dear  (Christie).  .  .Bobby  Vernon  April  21. 

Campus  Cuties  Billy  Dooley   April  7. 

Dad's  Choice   E.  E.  Horton   Jan.  7. 

Fighting  Fanny  (Christie) . . .  Featured  Cast  Jan.  21 . 

Frenzy  Novelty  Jan.  14. 

Gallant  Gob,  A  (Christie) ...  Billy  Dooley  May  26 . 

Goofy  Ghosts  (Christie). .  .  .Jiromie  Adams  April  28. 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. 

Hold  'Er  Cowboy  (Christie)  Bobby  Vernon  June  2. 

Holy  Mackerel  (Christie) . .  .  Jimmie  Adams  Feb.  11 . 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. 

Ice'Boxed  Krazy  Kat  Cartoon  Feb.  11. 

Just  the  Type  (Christie).  . .  .  Neal  Burns  Feb.  18. 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18. 

Ko-Ko's  Jerm  lam  Inkwell  Cartoon  Feb.  4. 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31. 

Ko-Ko's  Kink .   Inkwell  Cartoon  Jan.    7 . 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21 . 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 . 

KoKo's  Tattoo  Inkwell  Cartoon  Mar.  17 . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24 . 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. 

Love's  Young  Sream  (Chris- 
tie) Anne  Cornwall  May  12 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24 . 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14 . 

Save  the  Pieces  (Christie)    Bobby  Vernon  Jan.  28. 

Siy  Uncle  (Christie)  Jack  Duffy  June  9 

Sea  Food  (Christie)  Billy  Dooley  July  14. 

Shadow  Theory   Krazy  Kat  Cartoon  Jan.  28. 

Slick  Slickers  (Christie)  Neal  Burns  July  7 

Slippery  Heels  (Christie) .  .  .Jimmie  Adams  June  16. 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10. 

Water  Bugs(Christie)  Billy  Dooley  Feb.    4 . 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10. 


PATHE-DE  MILLE 


Title 


Star 


Rel.  Date 
.April  8. 


19 


18 
26 


,  4. 
22. 
1. 

5 
8 


Animal  Snaps  Rarebits  

Barnyard  Artists  "Aesop  Fables"  April  29. 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April   8 . 

Battling  Duet,  The  "Aesop  Fables"  April  15. 

Beach  Club,  The  Bevan-Hurlock  Jan.  22. 

Benares  (Educational)  Geographical  Number  Jan.  24. 

Best  Man,  The  B;van-A.  Bennett-V.  Dent  Feb. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Farley-C. 

Lombard  Mar 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb. 

Boats  and  Fishermen  of  the 
Arctics  and  Tropics  (Edu- 
cational)  Science  Number  Mar. 

Boy  Friend,  The  .  "Aesop  Fables"  Jan. 

Broncho  Buster,  The   ."Aesop  Fables"  Jan. 

Buddhists  of  Burma,  The 

(Educational)  Geographical  Number  Feb. 

Busy  Bodies  Sportlight  Jan. 

Clothes  and  the  Game  Sportlight  April  15 

Comrades  in  Work   Mabel  Noimand  

County  Fair,  The  "Aesop  Fables"  Mar.  4. 

Crowned  Heads  Sportlight  Feb.  19 

Delhi  (Educational)         .  .Geographical  Number  Feb.  26 

Do  Monkeys  Manicure?  ....  Stan  Laurel  April    1 . 

Family  Frolics  Sportlight  Jan.  22 . 

Famous  Playgrounds  Sportlight  May  13 

Flying  Age,  The  "Aesop  Fables"  April  22 

Flaming  Fathers  Max  Davidson  Dec.  18. 

Flying  Elephants  Roach  Stars  Feb.  12. 

Fun  Afoot  Sportlight  Mar.  18 . 

Galloping  Ghosts  O.  Carew-O.  Hardy-J.  Finlay- 

son  Mar.  11 . 

Girl  From  Nowhere,  The.  .  .D.  Pollard-S.  Holloway-Swain.  Mar.  26. 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.    5 . 

High  Stakes  "Aesop  Fables"  Jan.  15 . 

Honeymoon  Hints  Rarebits  Jan.  15. 

How  Man  Suits  His  Life  to 

Differing  Surroundings.  .  .Science  Series  

Houses  of  the  Arctic  and  the 

Tropics  (Educational) ....  Science  Number  Feb.  12. 

Jungle  Days  "Aesop  Cartoon"  Mar.  25 

Kashmir,  Old  and  New  (Edu- 
cational) .. .   Geographical  Number  Jan.  10 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29 

Man  Without  a  Face  (Serial)  A.  Ray- W.  Miller   Jan.  15. 

Mark  of  the  Frog,  The 
(Serial)  M.  Morris-D.  Reed   Mar.  25 

Matching  Wits  Sportlight  April  29 

On  the  Ice  "Aesop  Fables"  Mar.  1 1 

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque) .  .  .Feb.  12. 

Playing  Hookey  "Our  Gang"  Jan.    1 . 

Reeling   Down   the  Rhine 

with  Will  Rogers  Travelesque  Jan.  15. 


Length  Reviewed 
.2  reels  

2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  rees  

2  reels  

.2  reels  

.2  reels  

.  1  reel  

.  1  reel  

.2  reels  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

2  reels  

.2  reels  

.  1  reel  

.  1  reel  

.  2  .-eels  

2  reels  

.2  reels  

.  1  reel   

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.  1  reel  


I.eneth  Reviewer 

.  1  reel  

.  1  reel  

1  reel  April  7 

.  1  reel  April  7 

.2  reels. .  .  .Jan.  14 

.  1  reel  

.2  reels  Feb.  11 


2  reels  . . . 
1  reel.  . .  . 


Mar.  10 


2  reels . 
1  reel.  . 
1  reel. . 


1  reel  

.  1  reel  Dec.  31 

1  reel  April  7 

2  reels  

1  reel  

1  reel  

.  1  reel  

. 1  reel  

.  1  reel  Jan.  14 

.  1  reel  

1  reel  

.  2  reels ....  Dec.  16 
.2  reels. .  .  .Feb.  11 
.  1  reel  

.2  reels. . .  .Mar.  3 

2  reels. . .  .  Mar.  24 

1  reel  

1  reel  

1  reel  


2  reels . 


2  reels  

2  reels ....  Mar.  31 


.1  reel  

2  reels  .  .  .Jan. 
10  episodes  Jan. 


10  episodes  Mar.  24 

.  1  reel  

.  1  reel  

.1  reel.  .  .  Feb.  11 
.2  reels  

.  1  reel  Jan.  7 


STATE  RIGHTS 

Title  Star  Dist'r        Rel.    Date    Length  Reviewed 

Bet,  The  (story  by  Chekov)  F.  P.  Donovan  (produer)  2  reels  

Cigareete  Maker's  Romance, 

A  (story  by  Crawford)  ....  F.  P.  Donovan  (producer)  2  reels  

District  Doctor,  The  'story  by 

Balzac  F.  P.  Donovan  ( producer)  2  reels  

Girl  with  the  Golden  Eyes, 

The  (story  by  Balzac) .  .  .  .F.  P.  Donovan  fDroducer)  2  reels  

Mysterious    Airman,  The 

(Serial)  Weiss  Bros  10  episodes  

Necklace,  The  M.  Alden-M.  Costel- 

lo-E.  Chautard .  .  .  F.  P.  Donovan  (pro- 
ducer)  2  reels  

Nothing  to  Live  For  Al  Joy  Cranfleld-Clarke  2  reels  

Piece  of  String,  A  (story  by 

De  Maupassant)  F.  P.  Donovan  (producer)  2  reels  

Police  Reporter, The  (Serial)  W.  Miller-E.  Gilbert- .  Weiss  .  ..Mar  10  episodes  

Sophomore,  The  G.O'Neil-L.Graydon.Hi-Mark  

Soooky  Money  Al  Joy  Cranfield-Clarke  2  reels  

Who's  Who  Al  Joy  Cranfield-Clarke  2  reels  

You  Can't  Win  (Serial)  Weiss  Bros  10  episodes  


TIFFANY-STAHL 


Title 


Star 


Rel.  Date 


Marcheta  Color  Classic  Mar.  1. 

Medallion,  The  Color  Classic  Mar.   1 . 

Mission  Bells  Color  Classic  Mar.  15 

North  of  Suez  Color  Classic  Jan.    1 . 

Perfect  Day,  A  Color  Classic  April    1 . 

Scarface  Color  Classic  Ian.  15 

Souvenirs  Color  Classic  Feb.  15 

Treasure  Land  Color  Classic  Feb.    1 . 


Length  Reviewed 

.  1  reel  

.  1  reel  

.  1  reel  

.1  reel  

. 1  reel  

.  1  reel  

.1  reel  

.1  reel  


UNIVERSAL 


27 
14 

.  24 

2 

7. 

4 

19 


.1  reel. 
.2  reels. 
2  reels. 
.  2  reels . 
.  2  reels . 

.2  reels . 
.  1  reel  . 


Title  Star  Rel.  Date  Length 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20.  .1  reel. 

All  Balled  Up  (O.  R.  Cohen 

story)  Charles  Puffy  Feb.  27 .  .  2  reels . 

Any  Old  Count  "The  Gumps"  Jan.  23.  .2  reels 

Back  to  Nature  Arthur  Lake  Feb. 

Bare  Fists  Jack  Perrin  Jan. 

Battling  Justice  Fred  Gilman  Mar, 

Big  Bluff,  A  Long-Adams-Layman-McPhail  May 

Boss  of  the  Rancho  Bob  Curwood  Jan. 

Brand  of  Courage,  The . .  .  .  B.  Curwood-P.  Mont- 
gomery Feb. 

Bright  Lights  Oswald  Cartoon  Mar. 

Buckskin  Days  Newton  House  Feb.  18.  2  reels. 

Buster's  Big  Chance  Trimble,  Turner  and  Dog  Jan.  11.  2  reels. 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb.  8 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog  May  23 

By  Correspondence  Arthur  Lake  Jan.  30 

Case  of  Scotch,  A  "The  Gumps"  Jan.  9. 

Cloud  Buster,  The  "The  Gumos"  Feb.    6 . 

Code  of  the  Mounted,  The. .  Jack  Perrin  May  5 

Dates  for  Two  C.  King-C.  Doherty  Jan.  18 

Fighting  Destiny  Fred  Gilman   May  19 

Framed  Bob  Curwood   May  26 

Gauge  of  Battle,  The  Fred  Gilman  April  21 

George's  False  Alarm  Sid  Saylor  Feb.  29 . 

Haunted  Island,  The  (Serial) Jack  Daugherty-Helen  Foster    Mar.  26 

Harem  Scarem  Oswald  Cartoon  Jan.    9 . 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April  4 

Hidden  Loot  Bob  Curwood  April  28 

High  Flyin'  George  Sid  Saylor  Jan.  26 

His  In  Laws  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  12 

Horns  and  Orange  Blos- 
soms (O.  R.  Cohen  story). Charles  Puffy  Jan. 

Horse  Play  Long-Adams-Laymon-McPhaill  Jan. 

Hungry  Hoboes  Oswald  Cartoon   May 

Indoor  Golf  Long-Adams- La yman-McPhail  Mar. 

Looters,  The  Bob  Curwood  Mar. 


Reviewed 

.  .April  7 

.  .  Feb.  4 


.Feb.  11 
Dec.  23 
Feb.  28 
April  7 


.  Jan. 
.  April 

Jan. 

Dec. 


.2  reels.  . 
.2  reels.  . 

2  reels . 

.1  reel  Jan.  14 

.2  reels  Dec.  23 

.2  reels. .  .  .  Jan.  21 
.2  reels. .  .  April  7 
.2  reels. .  .  Dec.  31 
2  reels . 
2  reels 
. 2  reels 
. 2  reels . 
10  episodes 
.1  reel  


Jan.  28 


Mar.  24 
Feb.  4 


29 

4. 
14 
7 

3 


. . 2  reels. 
2  reels 
.  2  reels . 

.2  reels 

2  reels. 
.2  reels. 

1  reel 

2  reels . 
2  reels. 


Mar.  17 
Mar.  31 


Madden  of  the  Mounted. ..  Jack  Perrin  Mar.  10.  .2  reels. 

Man  of  Letters,  A  Sid  Saylor  Feb.  15  .2  reels. 


Married  Bachelors  (O.  R. 

Cohen  story)  Charles  Puffy  April 

Mistakes  Will  Happen  Ben  Hall  Feb. 

Money!  Money!  Money!.  .  .Ben  Hall  May 

Neck  n'  Neck  Oswald  Cartoon   Jan. 

Newlyweds'  Advice   ...  .  .Jan. 

Newlyweds'  Friends,  The  . .  Snookums-Bartlett-McPhaill  .  .  April 
Newlyweds'  Imagination, 

The  Snookums-Bartlett-McPhaill 

Newlyweds'  Servant,  The  . . .  Snookums-Bartlett-McPhult 


Feb.  18 

Jan.  T 
Dec.  18 

Feb.  11 
Feb.  4 
Feb.  11 
Jan.  28 

Mar.  17 
1  reel  Jan.  II 

1  reel     .     April  14 

.1  reel  

3  reels  Dec.  11 

2  reels.  . .  .  Mar.  10 


2  reels . 


May 
Feb. 


2  reels  ...  April  14 
.2  reels.  .  .  Feb.  4 

Newlyweds  Success,  The  ..  Snookums-Bartlett-McPhaill    Mar.   6    2  reels  Feb.  11 

No  Blondes  Allowed  C.  King-C.  Doherty  Mar.  21    2  reels  Feb.  16 

Ole  Swimmin'  'OL«,  The  Oswald  Cartoon  Feb.    6    1  reel  ...  Mar  34 

One  Every  Minute  Arthur  Lake  April  23    1  reel  ...  April  7 

Out  in  the  Rain  "The  Gumps"  Feb.  20  . 2  reels  ....  Jan.  28 


12% 


Motion    P  i  c  t  it  r  e  News 


Title 


Star 


Rel.  Date 


Ozzie  of  the  Mounted  Oswald  Cartoon  April  30. 

Payroll  Roundup,  The  Bob  Curwood  Mar.  31 . 

Prince  and  the  Papa  (O.  R. 

Cohen  story)  Charles  Puffv  Feb.  12 . 

Ride  'Em  Plowboy  Oswald  Cartoon  April  15. 

Riding  Gold  Newton  House  Jan.  21. 

Ring  Leader,  The  Jack  Perrin  April   7 . 

Ringside  Romeos  Arthur  Lake  Mar.  26. 

Rival  Romeos  Oswald  Cartoon  Mar.  5 

Sagebrush  Sadie  Oswald  Cartoon  April  1 

Sailor  George  Sid  Saylor  May  9 

Scarlet  Arrow, The  (Serial — F.  X.  Bushman  Jr.)  

Sealed  Orders  Jack  Perrin  Feb.  11 

Shady  Rest  "The  Gumps"  

Sliding  Home  Lewis-Gulliver-Phillips  Jan.  16 

Social  Lions  Ben  Hall  Mar.  12 

Some  Babies  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  26 

Some  Pets  Arthur  Lake  Jan.  2 

Son  of  the  Frontier,  A  Newton  House  April  14 

So  This  Is  Sapp  Center  Ben  Hall  Jan.  16 


Length  Reviewed 

.  1  reel  April  7 

.2  reels.  ..  .Mar.  3 

.2  reels. . .  .Jan.  21 

.  1  reel  Mar.  24 

.2  reels  

.2  reels.  . .  .Mar.  10 

.1  reel  Mar.  10 

.1  reel  April  7 

. 1  reel  

.  2  reels ....  April  14 

10  episodes. 

.2  reels. . .  .Jan.  28 

.2  reels  

.2  reels. . .  .Dec.  8C 
.  1  reel  

.2  reels.  . .  .  Mar.  3 

.  1  reel  Dec.  It 

. 2  reels.  . .  . Mar.  17 
.  1  reel. ._. .  .  Dec  Sf 


Title  Stai  Rel.    Date   Length  Reviewed 

Special  Edition  Ben  Hall  April   9 .  .  1  reel  Mar.  17 

Start  Something  Long-Adams-Laymon-McPhaill.Feb.   L.lreel  Jan.  14 

Summer  Knights  Arthur  Lake  May  21 .  .  1  reel  

Swell  Clothes  Arthur  Lake  Dec.    6..  1  reel  Nov.  18 

Taking  the  Count  C.  King-C.  Doherty  April  18.  .2  reels.  . .  .Mar.  24 

Terrors  of  the  Unknown  (Serial)  10  episodes  

That's  That  Trimble-Turner  and  Dog  April  11.  .2  reels  Mar.  17 

There's  a  Will  C.  King-C.  Doherty   Dec.  21    2  reels  

Unexpected  Hero,  An  F.  Gilman-M.  King  Feb.  25.  .  2  reels ....  Jan.  28 

Untamed,  The  Newton  House  May  12  . 2  reels ....  April  14 

ValiantRider,The(Western).Bob  Curwood  2  reels  

Vanishing  Rider,  The  (Serial)  Wm.  Desmond   Jan.  16.  .10  episodes  

Watch  George  Sid  Saylor  Mar.  28 .  .  2  reels ....  Mar.  3 

What  a  Party  C.  King-C.  Doherty  Feb.  22 .  . 2  reels  Feb.  4 

When  George  Hops  Sid  Saylor  April  25.  .2  reels.  ..  .Mar.  31 

Winged  Hoofs  Newton  House  Mar.  17.  .2  reels. . .  .Fdb.  25 

Winning  Five,  The  Lewis-Gulliver-Phillips   Sept.  26.  .2  reels. . .  .Sept.  lj 

Winning  Goal,  The  Lewis-GulliverTPhillips  Jan.    2 ..  2  reels  

Wolves  of  the  Range  Fred  Gilman   Jan.  28.  .2  reels  

Woman  Chasers  C.  King-C.  Doherty  May  16.  .2  reels 


erOpinionsonNeujPict 


"The  Gorilla"  —  First  National, 
Stanley  Theatre,  Philadelphia 

Record:  "Kind  of  picture  that 
causes  sensation  because  it  is  a  little 
different  from  common  run.  Posi- 
tively startling  performance  is  this, 
and  only  by  clever  manipulation 
could  so  much  funny  stuff  be  inter- 
woven with  what  is  primarily 
weird." 

Evening  Ledger:  "Director  has 
succeeded  in  evoking  atmosphere  of 
horror.  Comic  relief  helps  things 
materially.  Chuckles  and  roars  fre- 
quently heard." 

Sun:  "Generous  supply  of  chills 
and  laughter.  Has  been  made  effec- 
tive with  Murray  and  Kelsey  sup- 
plying laughs.  Gorilla  stalks 
through  old  mansion  handing  out 
death — and  plenty  of  scares." 

Inquirer:  "Supplied  plenty  of 
excitement  and  offered  guessing 
contest  to  audience  to  discover  just 
who  villain  might  be.  Done  in  im- 
pressionistic manner  with  huge 
shadow  of  gorilla  supplying  sinis- 
ter effect.  Excellent  cast. 

Morning  Ledger:  "Emerges 
from  stage  an  effective  picture.  In 
spite  of  generous  laughter  it  re- 
mains real  thriller.  Good  entertain- 
ment." 

Bulletin:  "Offers  one  of  best 
balanced  casts  assembled  for  some 
time.  Mystery  melodrama  of  weird 
and  eerie  happenings." 


"The  Love  Mart" — First  Nation- 
al, Washington  St.  Olympia 
Theatre,  Boston 

Traveler:  "Billie  Dove's  beauty 
remains  undiminished  from  film  to 
film.  No  matter  what  period  of  the 
picture  is,  her  loveliness  is  just  as 
poignant.  She  also  has  an  oppor- 
tunity to  do  quite  a  bit  of  acting." 

Herald:  "Fitzmaurice  takes  New 
Orleans  and  days  of  early  19th 
century  and  brings  all  life  and  color 
of  this  gay  period  to  screen,  adding 
enhancement  to  picturesque  scenes 
with  soft-focus  photography  which 
has  won  him  fame.  Romantic  stuff 
which  Fitzmaurice  has  handled 
with  master  touch,  lending  realism. 
Miss  Dove  makes  a  lovely  picutre." 

Post:  "Beauty  of  star  and  pho- 
tography, with  added  dash  of  ro- 
mance and  gallantry.  Billie  Dove 
a  gorgeous  eyeful." 

Transcript :  "Miss  Billie  Dove 
an  'eyeful.'  It  presents  Miss  Dove 
as  belle  of  city  in  all  of  revealing 
simplicity  of  Empire  gowns. 
Neither  Fitzmaurice  nor  Miss  Dove 


are  novices  at  this  entertaining  busi- 
ness." 


"Coney  Island" — F  B  O,  Hippo- 
drome Theatre,  New 
York  City 

American:  "Full  of  color  and 
authentic  atmosphere,  lavish  sets 
and  interesting  story.  Lois  Wilson 
plays  with  grace  and  charm,  and 
Lucila  Mendez  is  sparkling  jazz 
baby.  Miss  Mendez  is  pictorial  de- 
light as  well  as  talented  young 
actress  and  we  hope  to  see  more  of 
her." 

Herald-Tribune :  "Excellent  ci- 
nema spectacle.  Moves  with  proper 
rapidity,  and  setting  is  pleasingly 
novel  one.  Titles,  too,  have  credit- 
able flavor  or  real  talk." 

Daily  News:  "Movie  with  title 
that  is  as  sure-fire  to  box  office  in 
Kalamazoo  as  it  is  right  here. 
Good  deal  of  trick  photography,  no 
letup  of  action.  Lucila  Mendez 
gives  a  bright-eyed,  spirited  per- 
formance. In  fact  she  is  about  best 
thing  in  picture." 

Morning  Telegraph :  "Exciting 
melodrama.  When  Lucila  Mendez 
dances  she's  there  and  offers  'mean' 
numbers.  Cameron  excellent  in  role 
of  millionaire  play-boy.  Picture 
has  been  well  photographed.  'Coney 
Island'  with  its  whirling  and  vari- 
ous forms  of  amusements  has  been 
graphically  portrayed." 

Graphic:  "Good  photographic 
effects  of  whirling  machinery  that 
furnishes  dizzy,  thrilling  fun  and 
hot  dance  executed  by  Lucila  Men- 
dez. Good  movie  entertainment. 
Type  that  small  town  movie  patron 
will  enjoy.  Miss  Mendez  as  a 
snappy  dancing"  girl  quite  steals 
feminine  laurels  of  film.  Lucila's 
vivid  beauty  screens  well,  and  in 
her  abbreviated  costumes  she 
showed  one  of  reasons  why  she  was 
so  popular  on  musical  comedy 
stage." 


"Her  Wild  Oat"— First  National, 
Albee  Theatre,  Cincinnati 

Commercial  Tribune:  "Colleen 
Moore,  box  office  magnet  par  ex- 
cellence. The  best  thing  she  has 
turned  out  in  a  long,  long  time. 
Story  amusing ;  titles  genuinely 
clever  and  characterizations  con- 
vincing. Film  lias  unquestioned 
amusement  and  entertainment 
value." 

Times-Star:  Amusing  romance. 
Accorded  breezy  and  delicate  treat- 
ment by  Neilan  that  makes  it  most 
enjoyable.  Star  shows  more  real 
acting  ability  than  ever  previously 


evidenced.  Some  unusually  funny 
sub-titles." 

Post:  "Colleen  Moore  did  it  that 
time.  Film  farce  which  is  every 
bit  good.  Novelty,  speed,  action,  ro- 
mance and  prettiness.  Titles  ma- 
terially help  fun  along." 


"Ker  Wild  Oat"— First  National, 
Grand  Theatre,  Pittsburgh 

Sun-Telegraph :  "Good  enter- 
tainment. Real  comedy  with  a  lot 
of  hilarity,  scoring  high  in  merri- 
ment classification.  Plenty  of  fun 
develops." 

Press:  "Gives  Colleen  ample 
opportunity  to  display  her  versa- 
tility." 

Post  -  Gazette:  "Fast  -  moving 
story.  Light  but  entertaining." 


"Her  Wild  Oat"— First  National, 
Wisconsin  Theatre, 
Milwaukee 

Wisconsin  Neivs:  "Rollicking 
comedy  .  .  .  screamingly  funny 
complications.  Colleen's  efforts 
.    .    .    sure  fire  mirth-provokers." 

Mihvaukec  Sentinel:  "Colleen 
Moore  reaps  harvest  of  chuckles 
and  bursts  of  laughter.  Another 
box  office  winner.  Snappy  titles 
help  to  heighten  comedy  effects." 

"The  Private  Life  of  Helen  of 
Troy"  —  First   National,  Am- 
bassador Theatre,  St.  Louis 

Times:  "Both  entertaining  and 
interesting  ;  entertaining  for  humor- 
ous subtleties  and  situations  and  in- 
teresting for  enormous  sets  and  new 
style  of  photography.  Contains 
some  of  best  scenic  trick  photog- 
raphy we  have  seen.  Titles  ex- 
tremely funny.  Worth  seeing. 
Amusing  and  different." 

Post  Dispatch:  "Diverting  and 
entertaining.  Great  mob  scenes." 

Star:  "Epic  of  nonsense.  Im- 
pressive.   .    .    .    Fine  settings." 


"The    Dove"  —  United  Artists, 
Rivoli  Theatre,  New  York 

Mirror:  "A  melodrama  of  merit. 
Norma  Talmadge,  Beery  and  Ro- 
land make  fine  showing.  One  in- 
dubitably satisfying  movie,  based 
on  an  equally  satisfying  play.  A 
first  class  movie." 

American:  "Film  scores  with 
Beery  and  Miss  Talmadge.  Di- 
rector Roland  West  has  lost  none 
of  the  gay  color  and  delightful 
flavor  of  the  original  theme  in  his 
translation  of  it  to  the  silver  sheet. 
The  story  unreels  smoothly.  A 
painstaking  and  interesting  piece  of 


work.  The  picture's  sets  and 
photography,  too,  are  artistic  and 
beautiful." 

"Hats    Off"— Roach  -  M  -  G  -  M, 
Metropolitan  Theatre, 
Los  Angeles 

Evening  Herald:  "The  funniest 
as  well  as  most  deeply  touching 
motion  pictures  make  us  cry — a 
paradox  which  finds  its  way  into 
our  everyday  language  as  I  laughed 
so  hard  I  cried.  I  can  describe  in 
no  other  way  my  reaction  to  'Hats 
Off.' 

"This  glorious  slapstick  occupies 
a  subordinate  position  on  the  bill, 
but  it  saves  the  day  as  far  as  en- 
tertainment is  concerned.  It  is  no 
exaggeration  to  say  that  the  entire 
audience  bordered  on  hysteria  at 
the  climax  of  this  two-reeler. 

"In  my  opinion,  Roach  has  most 
promising  comedy  team  on  the 
funny   staff.     Laurel   and  Hardy 

Record:  "A  comedy  gem — 
Laurel  and  Hardy  with  nothing 
more  than  a  washing  machine  and 
a  long,  long  flight  of  stone  steps 
mi  which  to  work,  do  actually 
funny  stuff.  Laurell  and  Hardy 
in  their  new  edition  of  Roach  com- 
edies are  stealing  the  shows  quite 
frequently  when  matched  against 
feature  pictures." 

Times:  "It  is  fairly  obvious  that 
the  two-reelers  in  which  Roach  is 
so  felicitously  presenting  Laurel 
and  Hardy  are  carefully  mapped 
out  from  fade-in  to  fade-out  be- 
fore ever  the  camera-crank  is 
turned :  and  the  result  is  uproar- 
iously funny.  'Hats  Off,'  as  the 
latest  of  the  series  is  entitled,  takes 
the  lead  as  the  real  laugh-hit  of 
the  show." 

Express:  "Just  as  Stan  Laurel's 
and  Oliver  Hardy's  'The  Battle  of 
the  Century'  was  the  custard  pie 
epic,  so  their  new  picture.  'Hats 
Off.'  is  the  screen's  first  brief  for 
bareheaded  men.  It  is  built  on  the 
same  general  lines  as  the  first  one, 
ending  up  with  a  street  brawl  that 
has  only  known  one  or  two 
superiors.  There  are  some  real 
laughs  in  it,  as  well  as  the  cus- 
tomary assortment  of  chuckles." 

Times:  "A  picture  of  wonderful 
beauty.  Never  has  the  camera  been 
used  quite  so  effectively  and  ar- 
tistically as  in  this  subject.  It  is 
indeed  a  picture  which,  possibly 
more  than  any  other,  reveals  the 
strides  made  in  motion  picture 
camera  work.  The  story  is  admir- 
ably worked  out,  with  splendid  sus- 
pense." 

Roy  Press 
Printim 


Preordained 


" —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."- 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  V  Y. 


TH£  I  AST  WORDlu  Posters 

FOR 

The  I  AST  WORD  In  Pictures 


Made  for  Pathe 


general  Office:  Cleveland,  Ohio 

B'anJl  OffU*j   NEW  YORK  and  LOS  ANGELES 

PUntn  Cleveland  •  New  York  City  ■  Elmhurst.  Lonc  Island 


April  28,  1928 


Reg.  U.  S.  Patent  Office 


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Metro-Go  L! 

TO  THE  RANK!    TO  THl 


ol.  XXXVII  No.  1 


Los  Angeles 


under  o.  t  of  March  3,  1879 

/  Weekly— $2.(K)  a  Year 

Xcxv  York 


lAYER 

"HE  BANK! 


PRICE  20  CENTS 


Chicago 


■  • 


II 


Fireproof  storage  vaults 
on  every  floor. 

Shipping  platform  in 
basement  with  ramps  to 
street. 

Special  projection 
rooms  and  inspection 
rooms. 

Moderate  rentals. 
Low  Insurance  rates. 


FILM  CENTER,  Inc. 

Builders 
Abe  N.  Adelson,  President 


will  be  ready 
for  tenants 

Januaryl929 

Ninth  Ave.     ^     New  York  City 

44th  to  45th  Streets 

THIS  BUILDING  has  been  designed  under 
the  supervision  of  the  Building  Committee  of 
the  Motion  Picture  Producers  and  Distributors  of  America, 
especially  for  motion  picture  distributors,  film  exchanges 
and  executive  offices  for  allied  industries.  It  will  permit  the 
concentration  at  one  place  of  practically  all  the  receiving  and 
delivery  of  films  for  New  York  City  and  vicinity. 
Every  approved  device  essential  to  convenience  and  safety 
in  the  handling  and  shipping  of  films  has  been  incorporated 
in  this  building. 


FIRST  NATIONAL,  METRO-GOLDWYN 
and  UNIVERSAL  have  already  signed  leases 
and  will  move  their  exchanges  into  this  building 
on  its  completion. 


Full  information  furnished  on  request  to 


Agents 

Full  commission  to  brokers 
225  Fifth  Avenue  Ashland  4200 

New  York  City 


it's  a  great  picture 

they  exploit  it! 

it  breaks 
box-office 
records ! 

HAROLD 
LLOYD 


in 


Speedy 


11 


Produced  by  Harold  Lloyd 
Corp.    A  Paramount  Release. 


T 


) 


V 


A  Special  Section  not  designed  to  sell  you  wSpeedy"  hut  to  sh<ro  you 
how  to  sell  "Speedy"  to  your  public.  Sure-fire  exploitation  ideas  used 
all  over  the  country  to  roll  up  record  grosses  for  the  biggest  box-office 
attraction  of  the  year.    Read  them — use  them — and  profit!    *    «•    «•    -    «  * 


TAKE  NO  CHANCES! 


SEE 

HAROLD 

LLOYD 

SPEEDY 

K.  RIVIERA  NOW 


com  i  n 
"SPEEDY 

-  KB  \  i  I  I 


This  sign  used  in  Omaha, 
Neb.,  at  all  main  intersec- 
tion points  and  on  incom- 
ing roads. 


Sticker,  practical   tor  <lrni: 

.iixl  confectioner]  b  tores. 
15,000  of  these  distributed 

in  \<u  >  ork. 


II  \  It  n  I  ii  |  i  i '  \  n 

-  "SPEED  Y" 

IMDfl  <»  t»l«  1111 


"Speedy"  exploitation  made  new  Lloyd  records! 


A  "Ballyhoo"  that  proved  a  great  attention-getter  on 
the  Pacific  Coast.  This  exploitation  train  made  a 
round  trip  from  Los  Angeles,  Cal.,  to  Seattle,  Wash. 
In  addition,  General  Company  covers  entire  West 
Coast  with  billboards  and  newspaper  display  copy 
prior  to  and  during  Los  Angeles  run. 


Placard  used  effectively  on 
thousands  of  weighing  ma- 
chine; in  Los  Angeles  and 
Chicago,  prior  to  openings. 


Giant  banner,  co\cring  the 
entire  front  of  theRivoli,  New 
York,  where  '"Speedy"  broke 
the  house  record  first  week 


Novel  window  installed  by 
Western  Costume  Com- 
pany, on  Broadway,  N.Y. 


Striking  window  display  on  "Speedy  Boy,"  official 
theme  song  of  "Speedy"  arranged  in  conjunction 
with  Los  Angeles  engagement. 


Tie-up  with  sporting  goods  store,  Los  Angeles,  which 
carried  plenty  of  punch. 


Display  card 
usedin  exploit- 
ing "Speedy" 
book  in  New 
York.  Chicago 
and  Los  An- 
geles. 


TMf  *T0RVOfTHE 
La*T  LOVABlE 


the  whole 


town    talked  "Speedy" 


ft 


GENERAL  h  T*r    .wj,  •  Cwlm 


"Wck  the  Billboards 
iheTheaires.and  the 
Newspapers,  for yto/ 
developments 

GcncraJ  I  Vuuirum  Corporation 


Back  cover  of  "Speedy'"  roto  used  for 
General,  the  "Speedy"  gasoline. 


Fronl  view  of  mechanical  1  * >  1  >  1  > >  dis- 
play used  at  W  orth  Theatre,  Fl .  W  orth 


Iwlta  7W*u  Sea  :] 
Film  SOUlfcrl  im  Air  3 


"Speeds."  first  mo- 
tion picture  to  be 
pre-viewed  hy  critii :s 
in  mid-air.  Los 
Angeles.,  Cal. 


^HAROLD  LLOYD 


How  the  Paramount  stock  Ad  Sales 
sailor  cap  was  used  on  "Speedy"1  in 
Omaha. 


Black  and  White  Cab  Company,  At- 
lanta, ties  up  100'/e  on  tire  rack 
banners.  Another  Paramount  \<l 
Sales  item. 


Hack  view  (showing  mechanical  fea- 
tures <>f  novel  lobby  display. 


Slow,  bill  «urc-firc  exploitation.  \n 
old  mule  draws  a  dilapidated  flivver 
through  the  streets  of  Atlanta. 


Co-operative  page  from  Charlotte,  N.  C.  Observer. 
An  always  effective  idea. 

What  they  did 
in  Cleveland! 

Speedy  Sun  dm  The  Standard  Drug  Oi.  fca- 

t u red  a  special  "Speedy"  Sundae  in  their  thirty 
stores  throughout  tin-  city. 

Speed}   llool,  The  book  "Speedy  "  i-  being  Mild 

in  .'$1  Marshall  Drug  Stores.  They  are  using  their 
windows  I"  make  1 1 1  i ~  announcement,  ami  also 


Speed] 


playing  at 


announcement  that 
Loew *s  State. 

I'oslul  Tefegtttph — The  Postal  Telegraph  Co. 
furnished  with  22x28  cards,  with  display  printing 
€»n  them,  stating  that  the  Postal  service  i~ 
••Speedy.'*  also  announcing  date  and  theatre 
«  here  "Speedy"  is  playing. 

Shir  I  Containers — The  New  Method  Laundry 
Co.  used  I ">(H)  shirt  containers  with  the  name  of 
theatre,  picture,  and  date,  to  distribute  to  their 
customers* 

Sinn  Doh  ii  ^/x  rd\  — 350 cards  have  been  placed 
around  gas  stations  in  Cleveland,  reading  "Slon 
I  ><>u  ii.  Speedj  ." 

I\i>l  it    *>»•<•  I  ion  — <  >nc  t  h  on  sand  Koto  Sections  on 
"Speedy"  distributed  in  downtown  offices. 
Slrrt-I    (nr   (in  <ls  —  1 50  cards  on  the  street  cars. 

li'ldio  —  Kvery  evening,  for  a  week  before  the 
opening  date,  radio  announcement  aibising  that 
"Speedy"'  nas  coming  to  l-ocw\s  Mate. 

/  i  tiilt'r  — » National  Screen  Service  De  I  uxe  trailer 
in   lib. line  of  the  engagement. 

ids- — We  started  our  advertising  with  an  under- 
line in  our  ads  two  week*  before  the  playdate.  and 
increased  our  space  as  time  for  opening  drew 
nearer. 

M><  .  ml  iil^ — Campaign  put  on  b)  \<  »  York 
gave  us  a  half-page  ad  the  day  before  opening;  a 
half-pauc  ad  the  day  after  opening,  and  another 
BOO-line  ad  on  the  third  day  of  engagement. 


Front  of  Million  Dollar.  Los 

Angeles. 


A  brand-new  idea  in  press-book  com- 
pilation. Packed  with  hundreds  of 
seat-selling  ideas. 


I      IT  REQUIRES 
2  THEATRES 
TO  SHOW 

BAR010 

UoYd 


UPTOWN  andTIVOLI 


Part  of  "teaser"  cam- 
paign used  in  Toronto. 
"It  smells  like  rain" 
was  the  keynote  carried 
in  all  copy  and  had  the 
whole  town  wondering. 


mow 

UOVD 


YOU  WILL 
LEARN  THE 
ANSWER  TO 


"IT  SMELLS 
LIKE  RAIN" 


Box  office  at  Million  Dollar,  sug- 
gesting the  rear  of  a  street  car. 


They  got  behind 
it  in  Boston! 


'd  Tie-up  with  the  two  largest  Ice  Cream 
Cos.,  and  we  received  a  very  good  break  aa 
far  as  advertising  is  concerned.  *2  Extra 
space  in  the  newspapers  and  excellent  pub- 
licity from  all.  Tie-up  with  the  largest  de- 
partment store  in  town  with  a  special  dis- 
play of  two  large  heads  of  Lloyd,  and  a 
monstrous  record  6  feet  in  circumference  in 
Hovey's  Store  in  Summer  Street.  *J  Two  or 
three  individual  Music  Stores  gave  us  excel- 
lent displays  on  the  records,  The  largest 
laundry  and  cleaning  Co.  in  Boston  gave  us 
the  use  of  their  trucks,  we  furnishing  the 
canvas  posters,  twenty  trucks  in  number, 
with  Lloyd's  face  on  the  side,  saying  "for 
SPEEDY  service  use  Lauderman's  Laundry 
and  Cleansing  Co."  1j  This,  in  addition  to 
fifty  twenty-four  sheets,  and  the  calliaphone 
down  town  and  in  the  suburban  districts. 
Lobby  displays  and  numerous  cuttings  on 
marquees,  and  25,000  rotos  distributed  from 
house  to  house  and  in  the  theatres. 


you  can  break  your  record 
too,  if  you  get  behind 

Harold  Lloyd 

in  ffSpeedy" 


Produced  by  Harold  Lloyd 
Corp.    A  Paramount  Release. 


ft 

1/ 


The  star  of  "THE  JAZZ 
SINGER"  who  holds  all 
records  for  breaking  records 

Coming  Soon  In 

"THE  SINGING 

FOOL" 

\  new  box-otf  ice 

record  breaker 


comedy  stages. 

Warner  Bros.,  through  the  me- 
dium of  the  screen,  now  make  it  pos- 
sible for  added  millions  to  enjoy  her. 

No  longer  do  Belasco,  Ziegfeld 
and  Albee  hold  a  monopoly  on  her 
services. 

Showmen  everywhere  can  now 
share  in  the  golden  harvest  that 
Fannie  Brice  attracts  to  every  theatre 
in  which  she  appears. 

The  title  of  her  first  Warner  Bros, 
picture  will  shortly  be  announced. 


Made  to  Top 
ever  made 


Will  flood  your  theatre  with 
a  deluge  of  profits/ 


with 


Noah  Beery  Helene  Costello 

Myrna  Loy  William  V.  Morig 

Audrey  Ferris  Louise  Fazenda 

John  Miljan  Leila  Hyams 

and  a  Supporting  Company  of  Hundreds 


t  Big  Pictu 


Dolores  Costello 


in 


TENDERLOIN* 

with  Conrad  Nagcl 

Extended  Engagements  Everywhere!  The  first 
six  towns  that  played  this  attraction  were  all  forced 
to  hold  it  over.  Every  engagement  since  then  has 
been  a  record  breaker.  And  every  play  date  has  call- 
ed for  a  return  date!  Ask  the  man  who  has  run  it! 


'THE  LION  AND 
THE  MOUSE' 

with  May  McAvoy, 
Lionel  Barrymore 

and  William  Collier,  Jr. 

Extended  Engagements  Everywhere!  This  drama 
of  political  intrigue  and  crossed  love  by  Charles 
Klein  has  enthralled  hundreds  of  thousands  of  play- 
goers. Great  as  a  play.  Greater  as  a  picture!  And 
timely  as  the  last  edition  of  tonight's  paper!  A 
box-office  natural! 


Availab 


What  WarnerBrosPromis 


Extended  Runs 


Dolores  Costello  in 

'GLORIOUS 
BETSY' 

with  Conrad  Nagel 

Extended  Engagements  Everywhere!  If  ever  a 
picture  was  made  for  the  greater  glory  of  the  box- 
office,  here  it  is.  High  intrigue  in  the  gay  Versailles 
court  checkered  with  the  democratic  ways  of  Balti- 
more a  century  back. 

"Glorious  Betsy"  glorifies  the  box-office. 


Al  Jolson  in 

'THE  JAZZ 
SINGER' 

with  May  McAvoy 

Extended  Engagements  Everywhere!  Eighteen 
weeks  in  Chicago,  six  weeks  in  one  week  towns,  re- 
turn dates  everywhere.   Records  wrecked  everywhere. 

Holds  the  record  for  more  broken  records  than 
any  other  production  ever  made.  Warner  Bros.  Su- 
preme Triumph.  How  many  times  have  you  played  it? 


e  Now 

?  -  Warner  Bros.  Deliver  / 


Hade  -tor  \\\ 

\ft  \Name 


Warner  Bros,  offer  18  Warner  Winners  for 
1928-1929.  Eighteen  money-making  opportunities  for 

showmen. 

Eighteen  instead  of  26  as  in  previous  years,  but 
no  reduction  in  the  production  budget.  On  the 
contrary,  more  money  will  be  spent  for  the  18 
Warner  Winners  this  year  than  previously  spent 

for  the  26. 

Fewer  pictures,  but  better  productions;  better 
stories,  more  time  and  thought  on  continuities, 
better  players,  more  lavish  sets,  greater  variety  of 
locations,  unlimited  wardrobes,  novel  effects-in  short, 


18  Vimes  uou  w 


ox  -  o-mce 


vnncrs 


more  money  to  make  fewer  pictures  bigger  and 
better  box-office  attractions. 

Each  of  the  eighteen  pictures  will  be  based  on 
a  specially  selected  story.  Each  cast  will  contain 
the  finest  stars  and  players  available.  Each  director 
will  be  assigned  only  because  of  his  ideal  fitness 
for  that  particular  type  of  picture.  Each  picture 
will  have  unlimited  funds  assigned  to  it  so  that 
each  will  be  able  to  stand  on  its  own  merits  as 
an  individual  box  office  attraction. 

Every  entry  in  your  date  book  will  be  an 
entry  in  your  bank  book. 


rt  use  red  ink 


VlTAPHON 


E 


IS 


th riUi n£  , 

the  World/ 


Specially  synchronized  prints  on  all  Warner  Bros, 
productions  for  1928-29  will  be  available  to  Vita- 
phone  exhibitors. 

This  means  that  the  Vitaphone  exhibitor  is  defi- 
nitely assured  of  a  synchronized  print  on  each  and 
every  Warner  Bros.  Picture. 

It  means  that  every  Warner  Winner — each  of 
the  entire  18 — will  have  specially  synchronized  Vita- 
phone  scores,  and  that  every  Warner  Bros.  Road 
Show  Production  and  Extended  Run  Production  for 
1928-29  will  have  sequences  in  dialogue,  songs,  effects, 
and  in  addition  a  specially  synchronized  musical  score. 

Vitaphone  is  - 
Thrilling  the  World  ! 


A  BIG  IDEA ! 

(No.  582 — Straight  from  the  Shoulder  Talk  by  Carl  Laemmlef 
President  of  the  Universal  Pictures  Corporation) 

THERE'S  NOTHING  BIGGER  THAN  A  BIG  IDEA.  THERE'S  NO  LIMIT  TO 
what  you  can  do  with  it. 

A  BIG  IDEA  WAS  THE  FOUNDATION  ON  WHICH  WE  BUILT  "WE 
Americans"  —  a  picture  you  are  going  to  remember  for  many  a  year.  The  New  York 
Daily  Mirror  says  this  picture  has  "mental  magnitude."  That's  a  flossy  way  of  saying  it's 
a  big  idea. 

THE  NEW  YORK  MORNING  TELEGRAPH  SAYS  "THERE  MUST  BE  AN 
enormous  constructive  idea  behind  it." 

NOW,  WHEN  YOU  HAVE  A  BIG  PICTURE  BUILT  ON  A  BIG  IDEA,  YOU 
can  do  big  things  with  it.  You  have  a  perfect  right  to  call  on  the  biggest  citizens  of  your 
community  to  sponsor  it. 

YOUR  MAYOR,  FOR  EXAMPLE.  HE  MUST  BE  A  PUBLIC  SPIRITED  MAN 
or  he  would  hardly  be  mayor.  Interest  him  in  "We  Americans."  Tell  him  what  it  is 
all  about  and  his  public  spirit  will  do  the  rest.  The  president  of  your  local  Chamber  of 
Commerce  is  another  man  who  can  help  you  with  such  a  big  idea  as  this  one.  The 
president  of  your  Rotary  Club  or  your  Kiwanis  Club!  The  president  of  your  bank! 

GET  ALL  SUCH  MEN  TOGETHER  AND  EITHER  GIVE  THEM  A  PRIVATE 
showing  of  the  picture  or  tell  them  about  it.  The  Universal  press  sheets  will  give  you 
all  the  stuff  to  talk  about.  In  your  local  advertisements,  quote  what  your  local  celebri- 
ties have  to  say  about  "We  Americans." 

DO  YOU  KNOW  WHAT  THE  NEW  YORK  DAILY  MIRROR  SAID  ABOUT 
it?  Just  listen  a  moment:— "'WE  AMERICANS'  HAS  LAUGHS,  SOBS,  DIGNITY, 
PATRIOTIC  APPEAL,  HEART  INTEREST.  EVERYTHING  TO  MAKE  A  GREAT 
MOVIE.  IT  SHOULD  GET  EVERYONE,  HIGH  OR  LOW.  WHEN  YOU  SEE  IT 
YOU  DON'T  FORGET  IT— AND  YOU  DON'T  WANT  TO.  ITS  A  LULU!  " 

GO  AFTER  IT  WITH  ALL  YOUR  MIGHT  AND  MAIN.  TREAT  IT  AS  THOUGH 
you  had  to  pay  more  rental  for  it  than  any  picture  you  ever  showed  in  your  house. 

GIVE  IT  THE  INTENSIFIED  ADVANCE  CAMPAIGN  THAT  IT  DESERVES. 
It  doesn't  make  a  bit  of  difference  what  sort  of  theatre  you  own  or  what  class  of  people 
you  cater  to,  because  this  is  one  of  those  rare  occurrences  —  a  picture  which  hits  the 
spot  with  simply  everybody! 

IT'S  A  BIG  IDEA  AND  BIG  IDEAS  ARE  SCARCE.  WHEN  YOU  GET  YOUR 
claws  on  a  big  idea,  make  it  work  for  you  tor  all  it's  worth! 


NEW  MODEL  T^I 
>S  I  >T  P  L  E  XL 


OF  THE  NATIONAL  THEATRE        SUPPLY  CO. 

OR  TO  THE 

INTERNATIONAL  PROJECTOR  CORPORATION 

90  GOLD  STREET,    NEW  YORK 


4 


A  PROVED 
BIG  MONEY 
MAKER 

I  N 

NEW  YORK-  BOSTON 
LOS  ANGELES  -  WASH- 
INGTON -  NEW  ORLEANS- 
SAN  FRAN  CISCO  - 
OMAHA  -  DENVER- 
PITTSBURG-  BUFFALO- 
TOLEDO  -  DES  MOINES- 
M I N  N  EAPOLI5  -  SEATTLE 
PORTLAND- SALT  LAKE 
ST.  PAUL  -  CLEVELAND- 
PHI  LAr  ROCHESTER- 
TORONTO. 


&&&&& 


Jrom  the  story  bi^ 
W  SOMERSET  MAUGHAM 

Directed  bu 


w 


hile  the  world  i* 


BOOK 
THE  PICTURE! 

Get  the  big  profits 
that  are  being  made 
and  will  be  made 
with  the  best  adver- 
tised picture  that  has 
ever  been  produced 

Inspiration  Pictures,  Inc. 
and  Edwin  Carewe  present. 

DOLORES 
DEL  RIO 


in 


Helen  Hunt  Jackson's 
American  Love  Classic 


SUPPORTED 


Warner  Baxter -Vera  Lewis 
Roland  Drew-Michael  Visaroff 

EDWIN  CARE  WE 


PRODUCTION 

Screen  play  bi)  finis  fox 


C 


mite 


I)  '  V  |  D  l    A  L  L  Y  O 


BOOK  STORES 
AS  TIE-UPS 

The  vast  popularity  of 
this  f  amous  novel  makes 
it  possible  for  any  ex- 
hibitor to  obtain  win- 
dow displays  with  every 
book  store  in  his  town 

"Ramona"  is  now  in 
its  92nd  edition,  one  of 
the  most  popular  books 
ever  written. 


icture 


book 
it  NOW 

The  picture  with 
the  best  known 
title  on  the  market 
today — 


MERIT 


ringing  RAMONA 


THE  RAMONA 
WALTZ 

One  of  the  greatest  song 
hits  written  in  years  is 
this  Leo  Feist,  Inc., 
number  that  is  sweep- 
ing the  country.  Over 
the  radio,  in  dance  halls, 
theatres  and  night- 
clubs this  song  is  being 
sung  and  played. 

Every  music  store  offers 
free  window  displays  for 
you. 


RAMONA 
RECORDS 

The  Paul  Whiteman- 
Victor  record  is  a  tre- 
mendous seller,  also  the 
records  made  by  Colum- 
bia and  Brunswick. 

Every  Phonograph  deal- 
er, therefore,  will  be 
glad  to  assist  in  making 
a  tie-up  display  with 
the  picture. 


3,000,000 
WOMEN 

The  National  Federa- 
tion of  Women's  Clubs 
has  endorsed  the  pic- 
ture ^Ramona".  An- 
other great  tie-up  for 
bigger  box-office  busi- 
ness. 


This 


vice 


tun- 


es' 


-   


NEW  YORK  CITY 
"Chaplin's  Circus 
howling  success.  A 
screaming  delight 
from  fadein  to  fade- 
out." — News. 


AKRON,  OHIO 
"The  funniest  and 
best  any  comedian  has 
turned  out  in  several 
years." — Times. 


DETROIT,  MICH. 

"Funniest  and  best 
of^all  Chaplin's.  Filled 
with  the  most  laugh- 
able series  of  inci- 
dents."— News. 


[  SEATTLE,  WASH. 

"Brought  capacity 
houses  of  laughing 
and  enthralled  Seattle 
folks.  More  laughter 
than  heard  here  for 
long  time. — Post. 


OMAHA,  NEB. 
"The  most  comical 
Big    picture  Chaplin 
has  ever  been  made." 
— Eve.  Bee  News. 


CHICAGO,  ILL. 
"Ties  audience  into 
laugh  knots  with  riot- 
ous Circus.  House 
rocked  to  shrieks  and 
roars." — American. 


.V  ' 


PHILADELPHIA,  PA. 

"Uproariously  fun- 
ny —  funnier,  better, 
greater  than  ever.  Hi- 
larious shouts  of 
laughter." — Inquirer. 


CLEVELAND,  OHIO 
"You'll  have  a  reg- 
ular circus  at  the  Cir- 
cus. State's  biggest 
booking  for  the  sea- 
son."— News. 


PITTSBURGH,  PA. 
"Rollicking  laughter 
and  thunderous  ap- 
plause greeted  Chap- 
lin's funniest.''  — 
Press. 


WASHINGTON,  D.  C. 

"A  fountain  of  joy, 
laughter  —  merriment . 
Not  a  dull  moment.  A 
riot  of  episodes." — 
Eve.  Star. 


TOLEDO,  OHIO 
"About  as  hilarious 
a  comedy  as  has  ever 
been    made."  —  News 
Bee. 


BOOK 


Ijhe  worlds  greatest  a 
show  of  mirth  m 


icture 

MERIT 


Patke  Product 

1. 

climaxes  current 
season  with  astoun 


mg  perrormance 


at  electriiies 


ind 


u 


stiy 


Sensational  Pathe 

acid  test  of 


CHICAGO 

with 

Phyllis  Haver 

VICTOR  VARCONI 

Virginia  Bradford,  Robert  Edeson,  Julia 
Fave,  May  Robson  and  T.  Roy  Barnes 

Adaptation  and  Continuity  by  Lenore  J.  Coffee 
From  the  Play  by  Maurine  Watkins 
Produced  Upon  the  Stage  by  Sam  H.  Harris 

Directed  by  Frank  Urson 

Produced  by  DeMille  Pictures  Corporation 


WILLIAM 

BOyD 


Dreii  Parade 

BESSIE  LOVE 

A  Donald  Crisp  Production 

Screen  Play  by  Douglas  Z.  Doty 
From  the  Story  by  Major  Robert  Glassburn,  Major 
^Alexander  Chilton  and  Herbert  David  Walter 

Produced  by  DeMille  Pictures  Corporation 


ill i ami  Boyd 


/  n 


Skyscraper: 

with 

ALAN  HALE 
SUE  CAROL  and  ALBERTA  VAUGHN 

Adapted  by  Elliot  Clawson  and  Tay  Garnett 
From  the  Story  by  Dudly  Murphy 
Directed  by  Howard  Higgin 
Ralph  Block,  Associate  Producer 


OeMille  Studio  Production 


ROD 


I^ROCQUE 

STAN  D 
and  DELIVER* 

with 

LUPE  VELEZ  and  WARNER  OLAND 
A  Donald  Crisp  Production 

By  Sada  Cowan 
Ralph  Block,  Associate  Producer 

Produced  by  DeMille  Pictures  Corporation 


II 


LEATRICE  J0> 

•"The 

Blue  Danube 

with 

JOSEPH  SCHILDKRAUT  and  NILS  ASTHER 

Adaptation  and  Continuity  by 
Harry  Carr  and  Paul  Sloane 
From  John  Farrow's  Original 

Directed  by  Paul  Sloane 

Ralph  Block,  Associate  Producer 

Produced  by  De  Mille  Pictures  Corporation 


The  big  money  pictures  are 


Hits  that  meet  the 

the  box-office 

3  History- Making  Hits 
on  the  way 


ivith  Jeanette  Loff,  Tom  Kennedy 
Joseph  Cawthorn  and  Hugh  Allan 
A  Hector  Turnbull  Production 

Adapted  by  George  Dromgold 
From  "At  Yale"  by  Owen  Davis 
Directed  by  Edward  H.  Griffith 
DeMille  StyJio  ProJuciion 


WALKING 

B  AC  K" 

i/v  ith 

Sue  Carol 

by  Monte  Katterjohn 
from  a  George  Kibbe  Turner  storv 
Bertram  Millhauser,  Associate  Producer 
Directed  by  Rupert  Julian 


DeMi  lie  Studio  IVoJuciion 


A  SHIP 
COMES  IN 

with 

Rudolph  Schildkraut 

LOUISE  DRESSER 

Robert  Edeson,  Milton  Holmes, 
and  Louis  Natheaux 

Original  Story  and  Adaptation  h\ 
Julien  Josepbson 

Continuity  by  Sonva  Levien 
Directed  by 
William  K.  Howard 

JfeMilte  ScuJ.o  Prod 


now  being  delivered  by  PATHE 


Producers  International  Corp.,  130  \V.   46th  Street.     William   M.   Vogel,  flen.   Mgr.,   Foreign  Distribute 


Score — 124  to  1 


An  exhibitor*  dropped  in  for  a  chat  with  us 
the  other  day*  He  told  us  some  mighty 
interesting  things — one  in  particular: 

In  canvassing  125  New  England  towns  in 
his  search  for  new  ideas  to  use  in  operating 
his  theatres,  this  exhibitor  found  MOTION 
PICTURE  NEWS  in  every  single  theatre 
visited — with  one  exception* 

And  that  exception  was  a  banker  operating 
a  theatre  property  as  a  side  line* 

What's  true  of  New  England  is  true  of 
every  other  section  in  the  country*  You 
can  pick  any  territory  and  you  will  find 
the  NEWS  read  just  as  universally  as  it 
is  in  New  England* 


*  Exhibitor's  name  supplied  to  any  interested  parties. 


7 


\ 


Announcing  a  new 
Clax/ic  for  the  great 
e/t  male  Box-Office 
/tar  in  Picture/  today 


AT  LAST! -The  follow-up  on  "Tol'able  David"  that 
you've  been  waiting  for  for  years. 

Barthelmess  as  the  public  likes  him  best — in  the  kind  of 
part  that  made  him  famous! 

"Tol'able  David"  role... "Tol'able  David"  setting... And  a 
greater- than-"  Tol'able  David"  STORY! 

More  than  TWO  MILLION  have  read  John  Fox,  Jr.'s 
classic  romance  of  a  lad  who  has  the  whole  world 
against  him  ...  A  yearning  youngster  playing  a  man's 
part  in  that  strange,  hidden  region  beyond  the  hills 
where  men  still  fight  to  live —  and  live  to  fight! 


1 


An  AlfRED 

Ihe  Lit*, 
of  KIiKId 


D3 


"Extreme  beauty. ..A  masterpiece,  worthy  of  the  best 
screen  tradition  . .  .Tremendously  interesting  and  gen- 
erally intelligent  motion  picture  . . .  Barthelmess'  per- 
formance is  equal  in  excellence  to  any  we  have  ever 
seen."  —  Motion  Pictures  Today. 

Presented  by  Richard  A.  Rowland 
Story  by  John  Fox,  Jr. 
Adaptation  and  Continuity  by  Bess  Meredyth 

A  PERFECT  SHOW  FOR  DECORATION  DAY! 


Motion  Pictui 


Volume  XXXVII 


NEW  YORK  CITY,  APRIL  28,  1928 


Following  Through 

Pictures  Not  Sold  Until  They  Are  Sold  to  Public 

By  William  A,  Johnston 


THE  important  seasonal  announcements 
of  new  pictures  are  ready.  Within  the 
next  several  weeks,  Motion  Picture 
News  will  place  before  the  exhibitor  the 
roster  of  new  product  from  each  important 
producer;  and  these  will  be  studied  with 
great  interest  and  weighed  with  much  care. 
The  selection  of  product  is  a  matter  of 
supreme  concern  to  every  house  in  the  land. 

Also  the  sales  conventions  will  shortly  be 
launched,  and  the  selling  season  put  into  full 
sway.  One  branch  of  the  industry  will  lay 
its  wares  before  the  other.  It  is  the  biggest 
and  most  telling  operation  of  the  industrial 
year. 

But  big  and  engrossing  as  it  is,  we  wish 
to  call  attention  here  to  one  still  greater  situ- 
ation that  must  not  be  overlooked. 

It  is  that  the  sale  of  pictures  does  not  end 
when  exhibitors  buy  them.  Pictures  are  not 
sold,  until  they  are  sold  to  the  consuming 
public. 

That  is  the  keynote  today  of  the  entire 
business  world.  No  manufacturer  of  any 
commodity  whatsoever  thinks  of  loading  up 
the  dealers'  shelves  and  then  losing  all  in- 
terest in  his  wares.  If  he  quits  at  this  point, 
he  will  soon  quit  business  himself.  He 
wants  those  goods  moved  to  the  public  in 
the  shortest  and  most  successful  order,  so 
that  he  can  send  along  more  goods.  Even 
after  they  are  sold  he  regards  them  as  still 
his  own  goods.  And  the  consequence  is  that 
he  devotes  his  every  resource  to  dealer  helps 
and  increased  consumer  demand. 

I  can  safely  say  that  the  largest  and  livest 
interest  of  the  entire  manufacturing  world 
today  is  just  .this  one  issue,  namely  of  in- 


creasing the  consumption  of  goods  by  the 
public. 

The  picture  business  is  no  exception  to 
this  rule.  On  the  contrary,  it  deals  with  the 
most  advertisable  product  in  the  world  today, 
and  the  one  that  most  demands  advertising, 
an  animate  thing  the  very  life  blood  of 
which  is  advertising. 

The  interest,  therefore,  of  the  exhibitor  is 
not  going  to  end  after  he  has  read  and  ap- 
praised the  box-office  value  of  the  various 
programs  offered  him.  He  will  want  to 
know  just  how  much  the  producing  com- 
pany is  going  to  help  him  get  the  people 
into  his  theatre.  And  at  the  end  of  the  sea- 
son, he  will  rate  the  value  of  his  program 
bookings  not  merely  by  the  attractions  them- 
selves but  by  the  merchandising  service  that 
went  with  them. 

The  best  pictures  this  industry  can  pro- 
duce will  not  go  over  as  they  could  go  on 
the  strength  of  the  pictures  themselves.  And 
between  the  range  of  good  and  poor  exploi- 
tation by  the  exhibitor  lies  a  difference  in 
gross  to  producer  and  exhibitor  alike  of 
hundreds  of  thousands  of  dollars. 

Take  the  case  of  "Speedy",  the  recent 
Harold  Lloyd  release,  and  in  my  own  opinion 
the  best  of  all  his  notable  productions;  at 
least  we  will  all  agree  without  argument  that 
it  has  all  around  and  outstanding  box-office 
appeal.  It  ought  to  go  over  of  itself,  if  any 
picture  could  go  over  unaided.  Tn  last 
week's  "Key  City  Reports"  in  Motion  Pic- 
ture News  you  will  find,  however  some  sig- 
nificant contrasts  in  "Speedy."  Wherever 
it  went  over  big  the  report  always  adds  that 
manager  So-and-So  gave  it  a  rattling  good 

(Continued  on  pnqc  1331) 


1330 


M  o  t  i  o  n    P  i  e  t  it  r  c  Sews 


News'  Theatre  Survey  Sent  Out  to 
150  Dailies  by  M.  P.  T.  O.  of  Ohio 

A STRIKING  example  of  the  importance  of  the  trade 
press  in  the  industry's  contact  with  the  public  is 
shown  in  the  fact  that  the  recent  survey  on  theatres 
published  in  the  April  14th  issue  of  Motion  Picture  News 
has  been  sent  out  to  all  the  daily  newspapers  in  Ohio 
through  an  article  prepared  by  P.  J.  Wood,  Business  Man- 
ager of  the  M.  P.  T.  O.  of  that  state. 

Mr.  Wood's  letter  to  William  A.  Johnston,  under  date 
of  April  24th,  follows: 
"Dear  Mr.  Johnston: 

"The  article  in  your  issue  of  last  week  covering  your 
survey  of  the  theatre  situation  contained  so  much  valuable 
information  that  I  have  taken  the  liberty  of  using  the  ma- 
terial contained  therein  as  the  basis  of  a  new  release  to 
the  150  dailies  in  the  State  of  Ohio. 

"When  the  trade  papers  of  the  industry  make  it  a  prac- 
tice to  carry  constructive  stories  like  these  instead  of  play- 
ing up  the  animosity  which  exists  within  the  industry,  it 
will  be  a  great  step  forward." 

Following  is  the  article  sent  out  to  the  Ohio  dailies: 

"According  to  P.  J.  Wood,  Business  Manager  of  The 
Motion  Picture  Theatre  Owners  of  Ohio,  a  survey  re- 
cently completed  by  the  Motion  Picture  News  shows  that 
during  the  year  ending  March  1st,  1928,  Ohio  led  all  other 
states  in  the  number  of  new  theatres  completed — namely 
128.  During  this  same  period  122  theatres  were  dismantled, 
or  permanently  closed,  leaving  836  theatres  in  operation  on 
March  1st,  1928. 

"The  survey  further  shows  a  total  of  14,235  theatres 
in  operation  throughout  the  country  on  March  1st,  1928, 
of  which  5.9  per  cent  are  in  Ohio.  This  percentage  is  sub- 
stantially the  same  as  the  ratio  of  Ohio's  population  to  the 
total  population  of  the  country. 

"The  survey  reveals  that  the  building  of  modern  houses 
of  large  capacities  to  replace  small  out  of  date  and  old 
fashioned  theatres  is  going  steadily  forward  and  although 
there  were  884  fewer  theatres  in  operation  on  March  1st, 
1928  than  there  were  on  March  1st,  1927,  the  number  of 
seats  was  practically  the  same.  This  is  attributable  to  the 
fact  that  the  2,095  theatres  dismantled,  or  permanently 
closed  were  small  houses  ranging  from  two  to  five  hundred 
seats  whereas  the  1,379  new  theatres  opened  up  were  ot 
capacities  ranging  from  three  hundred  to  four  thousand 
seats. 

"According  to  Mr.  Wood  the  number  of  theatres  in 
operation  will  be  lessened  every  year,  but  the  seatage  will 
increase.  This  condition  will  be  brought  about  by  the 
abandonment  of  the  small  out-of-date  theatre,  and  the  erec- 
tion of  large  capacity  houses. 

"With  1228  .theatres  New  York  leads  all  other  states, 
followed  by  Illinois  with  992,  Pennsylvania  with  960  and 
Ohio  with  836.  Nevada  and  Delaware  have  the  fewest 
number  of  theatres  with  24  and  31  respectively." 


40  New  York  Communities 
Adopt  Daylight  Saving 

According  to  a  statement  made  at  the 
headquarters  of  the  New  York  State  Con- 
ference of  Mayors  in  Albany  40  of  the 
60  cities  in  New  York  state  have  adopted 
ordinances  this  spring  favorable  to  daylight 
saving  from  April  29  to  the  last  Sunday  in 
September.  So  far  as  can  be  learned  no 
attempt  was  made  by  exhibitors  in  these 
cities  toward  defeating  the  ordinance.  A 
number  of  other  cities  will  operate  under 
daylight  saving  for  shorter  periods.  These 
include  Canandaigua,  where  daylight  saving 
will  run  from  May  29  to  September  29; 
Lockport,  during  June,  July  and  August; 
Jamestown,  from  June  3  to  September  9; 
Little  Falls,  Oneida,  Rochester,  Lockport 
and  Rome. 

It  is  understood  that  about  twenty  cities 
will  continue  on  Standard  time  this  summer. 
About  thirty  incorporated  villages  in  New 
York  will  also  have  daylight  saving  this 
summer,  from  April  29  to  the  last  Sunday 
in  September,  llion  will  run  from  May  8 
to  September  25,  and  East  Rochester  from 
May  30  to  September  29. 

St.  Louis  Amusement  Go. 
Passes  Quarterly  Dividend 

Because  of  the  damage  wrought  to  its 
theatre  during  the  tornado  catastrophe 
which  overswept  St.  Louis  last  September 
damaging  several  of  its  theatres,  the  board 
of  directors  of  the  St.  Louis  Amusement 
Company,  a  subsidiary  of  the  Skouras 
Bros.,  have  decided  to  pass  the  customary 
quarterly  dividend  of  75  cents  per  share  on 
the  Class  A  stock  of  the  company.  In  an- 
nouncing the  decision  the  board  stated  that 
normal  business  has  been  resumed  and  that 
within  a  reasonable  time  the  company  ex- 
pects to  resume  payments  on  dividends. 

Several  Important  Topics 
Before  Philly  Convention 

Among  the  topics  for  discussion  which 
will  confront  the  three-day  convention  of 
exhibitor  units  of  Eastern  Pennsylvania, 
southern  New  Jersey  and  Delaware  which 
will  be  held  in  Philadelphia  beginning  Sun- 
day will  be  competition  from  non-theatrical 
sources,  percentage  bookings,  the  Brookhart 
measure  ajid  the  new  uniform  contract 
which  is  effective  the  first  of  May. 


New  Massachusetts  T.  O. 
Body  Holds  First  Meet 

The  Allied  Theatre  Owners  of  Massa- 
chusetts, an  association  in  process  of  organ- 
ization under  the  direction  of  Edward  J. 
Farrell,  held  its  first  meeting  last  Wednes- 
day, and  appointed  committees  to  draw  up 
by-laws,  to  select  headquarters  and  to  make 
other  recommendations  for  a  formal  organ-, 
ization  meeting  to  be  held  later,  when  offi- 
cers will  be  elected. 

Birmingham  Doesn't  Want 
Sunday  Movies 

Sunday  motion  pictures  met  defeat  this 
week  in  Birmingham,  Ala.,  in  a  referendum 
election  by  3,000  votes.  More  than  20,000 
persons  went  to  the  polls  to  cast  the  heav- 
iest vote  ever  recorded  in  a  Birmingham 
referendum. 


Apr  il    2 8 


1  9  X  8 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
JVlirrors 
of 

Filmdom 


THE  long-heralded  screen  version  of   "Abie's  Irish 
Rose"  w;is  given  its  world's  premiere  at  the  Forty- 
Konrtli  Street  theatre.  New  York,  late  last  week  he- 
fore  a  distinguished  audience. 

Daring,  indeed,  would  be  tin-  critic  who  would  attempt 
to  foretell  what  the  ultimate  box-office  fate  of  this  unusual 
picture  is  to  he.  Remembering  the  almost  universal  pan- 
ning which  greeted  the  stage  version  from  the  New  York 
newspaper  critics — after  which  the  play  proceded  to  run 
for  years — makes  the  prophet's  role  duhious. 

Judged  as  a  roadshow,  the  picture  must  be  classified  as 
very  different  from  the  films  that  have  scored  big  from 
this  angle.  It  does  not  have  the  spectacular  features  that 
can  he  •"circused,,,  ami  which  the  roadshow  experts  deem 
necessary  for  great  success. 

is  a  picture  house  regular  attraction,  it  unquestionably 
will  score,  on  its  own  merits  as  well  as  hecause  of  the  tre- 
mendous exploitation  value  resulting  from  the  play.  The 
title  itself  will  count  heavily  even  among  those  who  never 
saw  the  stage  version— and  plenty  of  people  did — some 
18,01)0,000,  according  to  the  Anne  IN'ichoIs  offices. 

In  its  present  form  "Aide's  Irish  Rose"  runs  more  than 
two  hours,  and  is  principally  comedy.  Dominating  the 
acting  is  Jean  Hersholt,  with  other  principals — Charles 
Rogers,  Nancy  Carroll,  J.  Farrell  MacDonald,  Bernard 
Gorcey,  Ida  Kramer,  Nick  Cogley,  Camillus  Pretal — doing 
good  work. 

The  direction  by  Victor  Fleming  is.  on  the  whole,  good. 

rP  I !  E  importance  of  the  "sound  movie"  is  emphasized  al- 
most weekly,  the  latest  announcement  being  from  First 
National,  which  plans  to  synchronize  pictures  via  the  Firna- 
tone  process,  with  the  Victor  Talking  Machine  Company  in 
charge  of  the  making  of  records. 

It  is  significant  also  that  Paramount  has  renewed  the  con- 
tract of  Roy  Pomeroy,  who  is  at  work  on  a  device  for  that 
company. 

The  "talking  picture,"  as  it  is  called,  has  come  to  stay. 
More  than  that — as  The  News  pointed  out  months  ago — it  bids 
fail-  to  revolutionize  the  production  of  pictures,  and  to  alter 
materially  the  scope  of  picture  exhibition. 

The  industry  is  now  only  in  the  first  stage  of  this  revolu- 
tionary development  ;  hut  that  it  is  revolutionary  there  can 
be  no  doubt. 

#      #  # 

A  SPECIAL  cable  to  The  New  York  Times  from  Paris 
April  25  said:  "The  first  official  move  by  the  Amer- 
ican film  industry  to  withdraw  from  the  French  market  as 
a  protest  against  the  new  four-to-one  quota  regulations 
probably  will  be  made  Saturday  when  the  Paramount 
Company  is  expected  to  announce  suspension  of  all  further 
trade  shows  for  the  1928-1929  season.  Unless  concessions 
are  made  by  the  French  Government  all  other  Vmerican 
companies  will  immediately  follow  the  lead  of  the  Para- 
mount and  the  entire  American  film  industry  will  close 
down  in  France  except  for  the  carrying  out  of  old  con- 
tracts. 

"The  adverse  turn  in  the  situation  does  not  come  as  a 
surprise  to  the  majority  of  the  American  moving  picture 
men  here  (in  Paris).  They  have  been  of  the  opinion 
right  along  that  M.  Her  riot,  Minister  of  Public  Instruction, 
would  not  accept  the  proposals  made  to  him  In  \\  ill  II. 


Hays.  These  proposals  were  forwarded  to  M.  Herriot  in 
Lyons  last  Saturday,  accompanied  bj  a  request  for  a  defi- 
nite answer  before  Monday. 

"Fixing  of  the  date  was  interpreted  by  man\  as  a  soil 
of  ultimatum,  since  it  was  known  that  Mr.  Hays  intended 
to  sail  for  home  two  days  after  the  expiration  of  the  time 
limit." 

\t  the  Paramount  offices  in  New  York,  when  inquiry 
was  made  by  Motion  Picture  Mens,  it  was  said  that  nothing 
was  known  of  the  reported  move  to  quit  France. 

The  American  attitude  was  stated  by  one  of  tin-  high 
officials  of  the  industry  to  be  this: 

The  American  companies  will  not  submit  to  duress  in 
the  French  situation.  In  other  words,  they  cannot  agree 
to  take  an  arbitrary  number  of  French  pictures  in  return 
for  the  showing  of  American  films  in  France.  The  right 
of  the  French  to  make  restrictions,  based  upon  national 
problems,  is  fully  recognized  by  the  Americans,  but  the 
attempted  forcing  of  film  reciprocity  bj  the  French  is  re- 
garded as  out  of  line  with  all  fair  trade  practices. 

#■   *  * 

T  T  was  further  pointed  out  that  the  American  industry 
*  stands  ready  to  bring  French  pictures  here  upon  their 
entertainment  merits,  but  not  under  duress. 

In  other  quarters,  the  present  French  situation  is  regarded 
as  "political,"  with  the  Americans,  on  one  side,  and  the 
French,  on  the  other,  engaged  in  jockeying  for  position.  These 
observers  would  not  be  surprised  if  the  situation  were  finally 
wot  ked  out  sal  isfactorily  to  both. 


Following  Through 

By  William  A.  Johnston 

(Continued  from  page  1329) 

exploitation;  and  where  some  other  and  in- 
ferior attraction  got  the  advertising  play, 
even  "Speedy"  was  forced  into  second  place. 

In  this  connection  I  want  to  call  attention 
to  some  exploitation  advertising  on  this  same 
picture  in  this  issue  of  the  News.  It  is  the 
kind  of  advertising  we  believe  in  and  are 
struggling  to  promote.  Briefly,  it  tells  ex- 
hibitors how  other  exhibitors  are  putting 
over  the  picture  and  calls  attention  to  the 
excellent  campaign  book  on  "Speedy"  —ex- 
cellent because  the  exploitation  ideas  emanate 
directly  from  exhibitors  themselves. 

We  shall  have,  in  this  same  connection  of 
exploitation  helps  for  exhibitors — in  partic- 
ular, the  exhibitor  in  the  smaller  town  and 
city — a  new  department,  to  be  announced 
verv  shortly. 


1332 


Motion    Picture  News 


Charles  "Buddy"  Rogers  and  Rosabelle 
Laemmle,  on  the  right,  after  they  had  fin- 
ished a  round  of  tennis  which  Marion 
Nixon  and  Carl  Laemmle,  on  the  left,  wit- 
nessed 


Behind  the  scenes  at  a  motion  picture  studio.  John 
McCarthy  directs  Eleanor  Boardman  and  Lawrence  Gray 
in  the  initial  scene  in  M-G-M's  "Diamond  Handcuffs." 
Henry  Sharp  is  the  cameraman 


The  Lloyd  family:  Mrs.  Lloyd,  the  former 
Mildred  Davis,  Mildred  Gloria,  and  Harold 
himself.  They  came  East  to  attend  the 
opening  of  "Speedy,"  the  Paramount  re- 
lease,  in  Neiv  York 


A  scene  at  the  Tiffany-Stahl  studio  during  the  filming  of 
"The  Scarlet  Dove,"  which  has  to  do  with  Imperial 
Russia.  At  the  right,  on  the  scaffold,  can  be  seen  Robert 
Frazer,  who  with  Josephine  Borio,  is  one  of  the  romantic 
leads 


One  of  the  many  new  lead- 
ing ladies  at  the  Educational 
studios  is  Muriel  Evans.  She 
acts  in  Mermaid  comedies 


The  Columbia  unit  making  "Golf  Widows"  and  the  Ford- 
Stout  plane  used  in  the  production.  Left  to  right  they 
are:  Sally  Rand,  Harrison  Ford,  fern  Reynolds,  Kath- 
leen Kev.  John  Patrick,  Director  Erie  C.  Kenton  and 
Pilot  Rodda 


Mack  Sennett,  discoverer  of  many  a  feminine  star,  and  J-  S.  Woody,  a  veteran  in  the  film  busi- 

the  group  who  welcomed  him  on  his  arrival  in  New  York,  ness,   is   now  assistant    to   James  R. 

From  left  to  right  they  appear:  E.  R.  Pearson,  first  vice-  Grainger,  general  sales  manager  of  Fox. 

president  of  Pathe;  Mr.  Sennett;  W.  B.  Frank,  Sennett's  He  will  spend  considerable  time  estab- 

Eastern  agent,  and  P.  A.  Parsons,  chief  of  the  Paramount  lishing  contact  with  exhibitors 
publicity  department 


The  principals  of  Warner  Brothers'  screen  transcription 
of  the  old  play,  "The  Lion  and  the  Mouse."  In  this  Vita- 
phoned  production  Lionel  Barrymore  shoidd  be  able  to 
use  his  speaking  powers  to  advantage.  From  left  to  right: 
Mr.  Barrymore,  May  McAvoy,  Jack  Ackroyd,  Director 
Lloyd  Bacon  and  Buster  Collier,  Jr. 


A  pr  il    28,    19  28 


1333 


"Supervisor"  Angle  Looms  Big 

Executives  Differ  on  Question  of  Responsibility  for  Produc- 
tions, Many  Favoring  Director 

By  EDWIN  SCHALLERT 

Editor  of  The  Los  Angeles  Times  Preview  and  Special  Correspondent  of  Motion  Picture  News 


LOS  AXGELES,  April  21.— Whatever 
the  changes  thai  take  place  in  pic- 
tures in  the  near  future,  the  ques- 
tion of  supervision  is  likely  to  he  much 
argued.  There  are  those  who  look  for  a 
complete  return  to  the  old  system  of  actor, 
writer  and  director,  with  the  responsibility 
placed  directly  on  the  last-named  by  the 
executive  office. 

The  name  supervisor  seems  irksome. 
Louis  R  Mayer  recently  condemned  it  in 
talking  t<>  me,  and  said  it  should  be  changed 
to  "sympathizer."  The  duties  of  the  super- 
visor, according  to  Mr.  Mayer,  should  be 
comparable  to  those  of  a  baseball  coach. 
''Tie  is  not  equipped  with  the  talent  to 
bat  the  ball  himself  or  steal  the  bases,  but 
he  should  be  able  to  encourage  the  actual 
players  in  the  game  to  do  this." 

"As  far  as  I  am  concerned,"  Irving  Thal- 
berg  told  me  shortly  before  leaving  for 
Europe,  "there  is  no  such  word  as  'super- 
visor.' It  is  a  vastly  abused  term.  It  is 
applied  to  anyone  who  sits  at  a  desk  and 
oversees.  That 's  not  a  supervisor  at  all  in 
the  picture  sense. 

"There  is  a  point  where  someone  from 
the  outside  has  to  step  in  and  give  advice 
regarding  the  making  of  a  picture,  but  it 
is  not  for  anyone  to  meddle  in  a  production 
that  is  progressing  satisfactorily.  A  pic- 
ture should  be  produced  with  the  idea  that 
is  determined  to  be  satisfactory  at  the 
outset  and  it  should  not  be  changed  unless 
it  is  absolutely  proven  that  there  is  some- 
thing wrong  with  it. 

"The  thing  that  seems  funny  to  me  is 
the  great  mystery  made  about  producers 
and  supervisors.  We're  all  in  the  same 
business  together,  and  working  for  a  com- 
mon end,  and  that  is  to  go  out  to  tell  a 
story  to  the  public  that  is  interesting  and 
entertaining.  Xo  one  man  can  do  it  alone; 
it  needs  the  well-coordinated  efforts  of 
everybody.  It  isn't  any  one  man  that 
counts,  it's  the  picture  that  counts." 

W'atterson  Rothacker  is  very  positive  in 
his  support  of  the  supervisor  system,  which 
has  worked  successfully  of  late  at  First 
National. 

"I  believe  this — that  as  a  rule  a  di- 
rector's opinion,  a  star's  opinion  or  a  story 
writer's  opinion  on  the  artistic  merit  of  a 
story  represents  a  more  dependable  opinion 
than  that  of  the  one  not  trained  in  any  of 
these  things.  Nevertheless  I  do  think  that 
in  some  cases,  perhaps  a  lot  of  cases,  execu- 
tives, who  are  not  actors,  and  who  are  not 
directors,  but  are  accepted  as  understand- 
ing motion  pictures,  from  the  executive 
standpoint,  can  helpfully  criticize.  How- 
ever, you  can't  go  ahead  and  make  a  group 
analysis  and  arrive  at  anything  but  a 
theory. 

Supervisor  Relieves  Director 

"A  good  supervisor  can  relieve  the  di- 
rector of  a  thousand  and  one  distracting 
details.  He  should  be  sufficiently  story- 
wise  to  secure  material  for  future  produc- 
tions, and  get  this  before  the  production 


head  for  his  decision.  lie  should  be  able  to 
coordinate  everything  under  this  supervi- 
sion without  directly  interfering.  He 
should  have  a  judicial  and  selective  sense, 
in  addition  to  being  a  diplomat." 

Mr.  Rothacker  also  projected  some  in- 
teresting thoughts  regarding  current  diffi- 
culties with  pictures. 

"The  trouble  with  the  picture  business  is 
that  it  is  either  running  at  top  speed  or 
low  speed.  If  you  once  set  a  program  for 
the  year,  the  thing  to  do  would  be  to  oper- 
ate in  the  same  fashion  as  with  any  other 
factory — lay  out  your  work  so  you  will 
have  a  comfortable  regularity  of  flow 
rather  than  spasmodic  lulls  or  rushes.  Such 
lulls  and  rushes  are  destructive  to  normal 
enterprise,  and  are  equally  destructive  to 
the  morale  of  artists. 

"We  are  coming  somewhere  near  to 
achieving  this,  but  we  can't  lay  it  out  as 
one  could  if  we  were  dealing  in  ordinary 
manufactured  products.  An  artistic  out- 
put presents  certain  obstacle-.  Within  the 
bounds  of  practicability  perhaps,  there  can 
be  an  even  flow  of  product,  and  the  flow 
should  be  regulated,  but  you  will  never  have 
the  ideal  condition  in  regard  to  pictures, 
because  there  are  a  thousand  and  one  things 
to  contend  with  not  encountered  in  any 
other  industry. 

"For  example  there  might  be  four  or 
five  pictures  running  along  at  the  same  time 
and  they  might  have  been  planned  to  end  at 
the  same  time.  But  when  one  is  near 
completion  it  would  be  discovered  that  it 
had  greater  possibilities  than  anticipated. 
That  would  change  the  whole  aspect  of 
things.  There  must  be  sufficient  elasticity. 
It  would  be  valueless,  for  example,  to  turn 
out  a  production  of  mediocre  quality,  and 
then  console  ourself  with  the  fact  that  it 
was  under  the  budget." 

Rothacker  Talks  Economics 

Speaking  of  the  economic  situation,  Mr. 
Rothacker  -aid  : 

"An  arbitrary  cut  in  salaries  doesn't 
mean  anything.  It  would  be  better  to  fire 
the  people  that  are  100  per  cent  wrong, 
and  raise  the  others  10  per  cent.  You'd 
still  be  00  per  cent  to  the  good. 

"As  regards  the  salaries  paid  to  stars, 
up  to  a  certain  point  there  is  a  limit  as  to 
what  can  be  paid.  Outside  of  that  money 
paid  to  stars,  directors  and  supervisors 
there  must  be  some  for  that  much  discussed 
item  the  overhead. 

"Overhead  perhaps  should  mostly  be 
placed  under  the  Follies  of  T020.  Rut  just 
the  same  it's  reality.  Where  there's  an 
investment,  there  is  decline  in  physical 
values.  We  pay  for  experimenting.  We 
pay  for  bad  guesses.  It  is  overhead  just 
as  with  a  factory.  Depreciation  on  ma- 
terial. Interest  on  the  investment.  Then 
there  is  the  sidling  and  exploitation.  The 
overhead  in  the  picture  business  is  the 
same  as  the  overhead  in  the  salt  business 
or  any  other  business. 


"We  have  plenty  of  critics  of  the  finan- 
cial side  of  the  picture  industry  today  who 
didn't  pay  much  attention  to  it  in  the  be 
ginning.    Nobody  worried  about  this  busi 
ness  when  it  looked  like  a  loser.    Now  they 
all  want  to  get  aboard  the  band  wagon." 

Production   Showing  Improvement 

Hollywood  production  is  showing  steady 
improvement.  It  is  a  year  without  the  con- 
ventional roseate  predictions,  but  one  of 
plenty  of  possibilities.  It  is  the  sort  of 
period  from  which  a  number  of  good  attrac- 
tions may  emanate,  but  the  very  finest  ones 
can  at  this  time  only  with  extreme  difficulty 
be  conjectured.  Fspecial  attention  will  for 
this  reason  center  on  forthcoming  announce- 
ments of  programs  at  conventions  of  sales 
forces. 

A  list  of  films  distinguished  by  some  note- 
worthy interest  include  the  following: 

"The  Patriot,"  starring  Emil  .Tannings, 
and  directed  by  Ernst  Lubitsch. 

"The  Trail  of  Ninety-Eight"  already 
showing  in  Xew  York,  and  shortly  to  open 
in  various  other  large  centers. 

"The  Godless  Girl,"  Cecil  B.  De  Mille's 
exposition  of  atheism  versus  religion. 

F.  W.  Murnau's  "The  Four  Devils." 

"Abie's  Irish  Rose." 

All  of  these  will  probably  be  of  road-show 
classification. 

To  them  may  be  added  specials  like 
"Lilac  Time,"  starring  Colleen  More;  "The 
Battle  of  the  Sexes,"  which  D.  W.  Griffith 
is  now  directing;  "The  Show  Boat,"  "The 
Woman  Disputed,"  starring  Norma  Tal- 
madge;  "The  Divine  Woman,"  with  Greta 
Garbo;  "The  Divine  Lady,"  starring  Cor- 
inne  Griffith;  "Under  Southern  Skies." 
"Hell's  Angels"  and  a  few  others.  Several 
of  these  are  still  to  be  started. 

I  hear  much  about  "The  Patriot."  Those 
who  have  seen  the  early  previews  say  that 
it  is  a  perfect  picture — one  of  the  greatest 
in  acting,  direction  and  story  that  has  yet 
come  to  the  screen.  This  is  not  difficult  to 
imagine,  what  with  the  combined  Lubitscb 
.(armings  talents. 

"The  Four  Devils"  and  "The  Godless 
Girl"  are  still  to  be  completed,  although 
the  latter  is  virtually  in  shape.  Of  "Abie's 
Irish  Rose"  I  have  already  spoken  in  a 
previous  article,  though  it  might  be  well  to 
reiterate  the  opinion  then  expressed  that  it 
is  going  to  be  a  sure-fire  and  big  money- 
maker. Of  "The  Trail  of  Ninety-Eight" 
much  has  been  told  already  in  Motion  IV  - 
ti  ke  News,  and  a  personal  view  of  it  on 
the  screen  but  bears  out  the  prophecies  that 
it  will  go  splendidly  everywhere. 

Economically  the  situation  in  the  studios 
has  not  changed  materially.  There  are  fewer 
mistakes  being  made,  but  at  the  same  time 
with  a  few  exceptions  no  one  is  taking  any 
very  hazardous  chances.  It  is  becoming  a 
recognized  theory  in  the  colony  that  only 
the  large  organizations  can  afford  to  ven- 
ture into  experiments. 

(To  be  concluded  next  week} 


1334 


.1/  o  t  i  o  n    P  i  c  t  it  f  c    N  e  w  s 


Ohio  Exhibitor  Arbiters  Will  Not  Act 
in  Absence  of  Defendant 

NEW  angles  are  arising  regularly  in  connection  with  cases  to  be  pre- 
sented before  arbitration  boards.  From  Cleveland  comes  word  thai 
Ohio  exhibitor  arbitration  board  members  decline  to  act  on  anv 
case  at  which  the  exhibitor  defendant  is  not  present.  This  stand  was  taken 
this  week  when  J.  J.  Harwood,  Meyer  Fine  and  M.  B.  Horwitz,  board  mem- 
bers, declined  to  act  in  the  absence  of  defendants.  A  recent  ruling  declared 
action  can  be  brought  against  arbitrators  by  the  defendant  exhibitor  in 
event  he  is  absent  when  his  case  is  arbitrated. 

Out  in  California  the  Allied  Industries,  Northern  California  exhibitor 
unit,  has  decreed  that  no  cases  involving  non-members  will  be  arbitrated  by 
organization  members.  Notice  to  this  effect  has  been  served  by  Thomas 
D.  Van  Osten,  business  manager  of  the  association. 


Keen  Competition  Seen 
In  Talking  Films 

Western  Electric  and  Radio  Corporation  Devices  Being 
Installed  in  Many  Houses 


WITH  talking  moving  pictures  he- 
coming  more  firmly  entrenched 
each  week  and  theatres  all  over 
the  United  States  filing  their  orders  for 
equipment  to  handle  this  product  competi- 
tion along  these  lines  is  developing  with 
gigantic  strides,  and  promises  to  grow 
keener  as  the  weeks  pass.  One  by  one  the 
larger  producing  companies  are  making 
their  tieups  with  synchronizing  machines, 
the  latest  being  First  National  and  Victor 
Talking  Machine  Company  for  the  produc- 
tion of  talking  pictures  to  be  known  as 
Firnatone  productions.  These  pictures  are 
to  be  handled  under  Western  Elective 
patents  through  that  company's  subsidiary, 
Electrical  Research  Products  Company. 

The  Radio  Corporation  of  American  re- 
cently announced  Photophone  as  ready  for 
the  market,  and  its  intention  to  supply  the 
equipment  to  theatres,  churches,  schools  and 
the  home.  The  Western  Electric  and  Radio 
Corporation  equipments  are  not  inter- 
changeable, so  both  are  bending  every  effort 
to  push  installments. 

Additional  announcements  of  production 
tieups  following  that  of  First  National  with 
Victor  are  expected  shortly,  as  each  of  the 
lending  companies  feels  it  necessary  to  syn- 
chronize sound  with  their  pictures.    Jt  is 


understood  several  deals  are  pending  for 
the  licensing  of  companies  to  use  the  West- 
ern Electric  Company  patents. 

Electrical  Research  Products  Company, 
subsidiary  to  Western  Electric  Company, 
manufactures  the  equipment  for  both  Vita- 
phone  and  Movietone,  and  its  device  and 
patents  are  open  to  all  producers.  It  is  re- 
ported that  there  are  upwards  of  250  thea- 
tres already  equipped  to  produce  sound  with 
the  Western  Electric  equipment,  and  that 
another  150  orders  have  been  filed  for  the 
equipment.  With  the  average  output  of  60 
systems  a  month,  this  carries  the  production 
schedule  of  the  company  at  capacity  up  to 
June  1st. 

The  Radio  Corporation  of  America,  whose 
devices  were  not  ready  for  marketing  as 
early  as  those  of  the  Western  Electric  Com- 
pany, is  now  ready  to  proceed  at  full  speed, 
but  is  under  the  handicap  of  250  theatres 
already  equipped  and  the  150  additional 
orders  placed.  However,  the  field  is  a  wide 
one  and  the  Radio  Corporation  expects 
eventually  to  do  a  tremendous  business  with 
installations  in  the  home,  as  well  as  the 
theatres,  churches  and  schools. 


German    Censors  Active 
During  February 

There  were  38  long  feature  films  censored 
in  Germany  during  the  month  of  February, 
1928,  of  which  22  were  German  made  and 
16  foreign  (11  from  America),  as  compared 
with  18  domestic  and  27  foreign  in  January, 
1928,  and  26  domestic  and  26  foreign  in 
December,  1927,  state  advices  to  the  Depart- 
ment, Washington,  D.  C,  from  Trade  Com- 
missioner George  R.  Canty,  Paris. 

The  total  length  of  all  lilms  censored  dur- 
ing February  was  158,683  meters,  as  against 
175,502  meters  in  January,  1928,  and  198,- 
854  meters  in  December,  1927.  Of  the  total 
length  of  158,683  meters,  87,587  meters,  or 
55  per  cent,  were  feature  films,  and  the  re- 
mainder, or  45  per  cent,  were  educationals 
and  newsreels.  The  German  share  of  the 
total  number  of  feature  films  censored  dur- 
ing February,  1928,  was  58  per  cent. 


Gomerford  Plans  Erection 
of  13  New  Theatres 

This  year  13  new  houses  will  be  added 
to  the  Gomerford  chain,  according  to  plans 
announced  by  the  Scranton,  Pa.,  organiza- 
tion. They  will  be  in  addition  to  those 
already  in  construction  at  Williamsport, 
Sunbury,  Wilkes-Barre,  Scranton,  Rome, 
N.  Y.,  and  Parsons,  Pa. 

A  $1,200,000  real  estate  deal,  involving 
transfer  of  properties  on  Public  Square, 
East  Market  and  South  Washington  Streets 
in  Wilkes-Barre,  has  been  consummated. 
The  property,  owned  by  Wilkes-Barre 
Deposit  and  Savings  Bank,  passes  into  the 
hands  of  the  Comerford  company.  The  sale 
of  the  Savoy  Theatre  building  to  the  bank 
has  already  been  made. 


New  Quebec  Organization 
Is  Incorporated 

Announcement  is  made  at  Montreal,  Que- 
bec, of  the  incorporation  of  an  organiza- 
tion known  as  The  Theatre  and  Cinema 
Association  of  the  Province  of  Quebec, 
with  headquarters  at  Montreal,  without 
share  capital. 

Among  the  stated  objects  of  the  associa- 
tion is  the  aim  to  carry  on  educational 
work  in  behalf  of  theatre  members.  The 
association  will  also  conduct  charity  per- 
formances and  is  authorized  to  buy,  sell, 
rent  or  produce  moving  pictures.  Another 
object  of  the  company  is  to  encourage 
Canadian  pictures  and  "in  a  general  way, 
to  promote  tolerance,  moderation,  harmony 
and  peace  religiously  and  nationally  speak- 
ing." Maurice  Dugas  is  named  as  or- 
ganizer. 

In  view  of  recent  stringent  legislation  in 
Quebec,  the  new  association  will  have 
plenty  of  scope  for  its  activities. 


Daylight  Saving  Approved 
in  Montreal  Elections 

It  never  rains  but  it  pours  in  the  case  of 
the  exhibitors  of  Montreal,  Quebec.  Fol- 
lowing the  passing  of  the  Quebec  law  pro- 
hibiting the  admission  of  all  children  to 
theatres;  the  scrap  over  Sunday  show's;  the 
adoption  of  a  law  providing  for  the  censor- 
ing of  all  theatre  posters  for  the  Province 
of  Quebec  and  other  rules  and  regulations, 
the  rate  payers  of  Montreal  formally  ap- 
proved daylight  saving  in  the  recent  civic 
elections.  This  is  the  first  time  that  a  vote 
on  daylight  saving  had  ever  been  taken  in 
Canada's  largest  city  and  the  referendum 
carried  by  a  large  majority. 


Gastle  Theatre  in  Guelph, 
Ont.,  Destroyed  by  Fire 

A  serious  theatre  fire  occurred  at  Guelph, 
Ontario,  when  the  well-known  Castle  The- 
atre was  destroyed  along  with  four  stores 
in  the  building,  the  loss  being  $115,000. 
Flames  were  discovered  at  2.15  a.m.  on 
April  18  by  a  passing  constable,  no  one  be- 
ing in  the  theatre  at  the  time.  The  build- 
ing was  quickly  gutted. 

The  owner  of  the  Castle  was  Dave  Mc- 
Mullen,  a  well-known  exhibitor,  and  the 
theatre  was  operated  under  the  auspices  of 
Famous  Players.  Insurance  on  the  building 
and  equipment  was  $60,000. 


Frank  Currier,  Actor, 
Dies  at  70 

FRANK  J.  CURRIER,  a  veteran  of 
the  stage  and  screen,  died  last 
Monday  evening,  April  23,  at  his 
home  in  Beverly  Hills,  after  having 
suffered  for  ten  days  from  blood  pois- 
oning in  his  right  hand.  After  three 
blood  transfusions,  he  had  improved 
considerably  but  a  sudden  turn  for  the 
worse  came  and  he  could  not  rally. 

He  started  acting  at  the  age  of  3. 
After  35  years  of  work  on  the  stage, 
during  which  time  he  played  with 
many  of  the  footlights  great,  he  be- 
came of  prominence  in  the  screen 
world.  A  widow,  a  son  and  two  sisters 
survive  him. 


April    28  ,    19  28 


1335 


Censoring  Language  Brings  Suit 

Vitagraph  Files  Bill  Against  Board  Questioning  Right  to  Censor 

Vitaphone  Accompaniment 


IN  a  suit  filed  in  the  Courl  of  Common 
Pleas  No.  5  in  Philadelphia,  the  Vita 
graph  Company  challenges  the  righl  of 
the  Pennsylvania  Board  of  Motion  Pic- 
ture Censors  to  censor  language  used  in 
speaking  devices  employed  with  the  show- 
ing of  motion  pictures. 

Taking  the  stand  that  the  law  authoriz- 
ing censorship  applies  only  to  pictures  pro- 
jected by  light,  and  therefore  could  not  be 
interpreted  to  include  vocal  accompani- 
ments, Vitagraph  submitted  a  film  for  cen- 
sorship hut  did  not  submit  the  dialogue 
which  was  to  accompany  it  on  the  Vita- 
phone.  The  hoard  refused  to  examine  the 
film  I  ause  dialogue  had  not  been  sub- 
mitted. 

The  bill  in  equity  filed  by  Vitaphone  sets 
forth  that  on  April  9  the  censors  notified 
exhibitors  and  distributors  that  all  applica- 
tions for  examination  of  films  filed  with  the 
hoard  must  state  whether  the  film  is  to  be 
exhibited  in  conjunction  with  any  mechani- 
cal device  or  by  use  of  persons  for  utter- 
ance of  language  and   it'  so  the  language 


must  be  submitted  to  the  censor  board. 

Vitaphone  asked  the  court  for  an  injunc- 
tion against  Harry  L.  Knapp,  Mrs.  Edward 
C.  Niver  and  Harry  Starr  Richardson,  the 
three  members  of  the  board  to  restrain 
them  from  enforcing  any  rule  requiring  the 
submission  of  language  reproduced  by  me- 
chanical means  and  used  in  connection  with 
motion  pictures. 

For  approximately  IS  months,  the  com- 
plainant asserts,  a  large  cumber  of  moving 
picture  films  have  been  submitted  by  it  to 
the  censors  intended  to  be  shown  with  ac- 
companying language,  but  the  Hoard  of 
Censors  did  not  make  any  demand  for  the 
submission  of  the  language  before  the 
notice  of  April  9. 

The  complainant  further  asserts  that  "by 
virtue  of  the  form  of  the  records  any  elim- 
inations ordered  by  the  Board  of  Censors 
would  render  them  useless,  causing  the 
company  to  suffer  loss  of  $10,000  a  week. 
It  is  explained  that  the  installation  of  ap- 
paratus for  reproducing  language  costs 
$7,.r)00  for  each  installation  and  that  per- 


sons installing  them  agreed  to  pay  $1(10  a 
week  to  the  company.  It  is  said  that  there 
are  about  100  installations  made  or  under 
contract  and  that  the  Vitagraph  Company 
would  suffer  a  great  loss  if  the  action  of 
the  Board  of  Censors  is  upheld  by  the 
Courts. 

It  is  averred  by  the  complainant  that  the 
new  rule  is  without  legal  justification  and 
arbitrary  and  that  its  enforcement  would 
constitute  an  abuse  of  discretion  on  the 
part  of  the  defendant.  It  is  further  averred 
that  if  the  statutes  of  Pennsylvania  were 
constructed  to  permit  the  adoption  of  the 
ride  for  the  censorship  of  the  language  pro- 
duced on  the  Vitaphone,  such  construction 
would  be  in  violation  of  the  Constitution  of 
both  the  State  of  Pennsylvania  and  the 
United  States. 

The  Fox  Film  Corporation,  operating  the 
"Movietone"  system,  it  is  said,  will  sub- 
mit to  the  censors  a  film  which  is  to  be  ac- 
companied vocally  without  the  dialogue  and 
if  examination  is  refused  a  test  suit  similar 
to  that  of  Vitagraph  will  probably  be  filed. 


34  Planned  by  Tiffany-Stahl 

Vice-President  M.  H.  Hoffman  Announces  Productions  to  Be 

Made  for  1928-29  Season 


BEFORE  leaving  for  the  Coast  last 
Monday,  M.  II.  Hoffman,  vice-presi- 
dent of  Tiffany-Stahl  Productions  an- 
nounced that  the  company  would  make 
thirty-four  productions  for  the  1928-29  sea- 
son. Of  these,  twenty-four  come  under  the 
classifications  of  "gems"  and  ten  are 
classed  as  super-special  productions.  In  ad- 
dition there  will  be  twenty-four  Tiffany 
Color  Classics-short  subjects — and  two 
Third  Dimension  pictures. 

John  M.  Stahl  will  produce  four  John  M. 
Stahl  Specials,  among  them  being  "  Loves 
of  Sappho"  and  "The  Yellow  Passport," 
the  latter  by  Abraham  Schomcr.  There  will 
also  lie  four  Reginald  Marker  Specials,  the 
first  of  which,  "'fhe  Toilers,"  is  now  being 
completed.  Another  of  the  Barker  Specials 
will  be  "The  Forward  March."  The  two 
others  on  the  schedule  have  not  yet  been 
titled.  Completing  the  ten  specials  will  be 
"The  Cavalier"  and  "Squads,  Right." 

Some  of  the  stars  who  have  been  signed 
by  Tiffany-Stahl  to  appear  in  next  season's 
pictures  are:  Belle  Bennett,  Sally  O'Neill, 
George  Jessel,  Kicardo  Cortez,  Eve  South- 
ern, Buster  Collier,  Malcolm  McGregor,  Roy 
D'Arcy,  Montagu  Love,  Patsy  Ruth  Miller, 
Claire  Windsor,  John  Harron,  Barbara 
Leonard,  Shirley  Palmer  and  Georgia  Hale. 

On  the  directorial  staff  under  the  super- 
vision of  Mr.  Stahl  will  be,  among  others. 
George  Archainbaud,  Tom  Terris,  Arthur 
Gregor,  John  G.  Adolti,  Edgar  Lewis,  Nor- 
man Taurog,  Al  Raboch  and  Wallace 
Worsley. 


The  scenario  staff,  under  the  supervision 
of  Raymond  Schrock,  assistant  to  John  M. 
Stahl,  in  charge  of  stories,  is  composed  of 
John  Francis  Natteford,  Viola  Brothers 
Shore,  L.  G.  Rigby,  Frances  Hyland,  Harry 
Braxton,  Ben  Grauman  Kohn,  E.  Morton 
Hough,  Leete  Renick  Brown,  Paul  Edwards, 


Philanthropies  of  Loew 
Being  Continued 

THE  philanthropical  activities  of 
the  late  Marcus  Loew  are  being 
continued  by  his  widow,  Mrs. 
Marcus  Loew.  who  has  personally 
chosen  16  institutions  for  her  bene- 
faction, not  including  the  Marcus  Loew 
Memorial  Hospital  in  Los  Angeles, 
which  she  lately  endowed. 

The  names  of  her  beneficiaries  are 
as  follows:  The  Actor's  Fund  of  Amer- 
ica; the  Jewish  Theatrical  Guild;  the 
Catholic  Actor's  (•  u  ild  of  America; 
Motion  Picture  Relief  Fund  of  Amer- 
ica; the  Salvation  Army:  the  New 
Presbyterian  Hospital;  the  Mount 
Sinai  Hospital;  the  American  Red 
Cross;  National  Vaudeville  Artists; 
(lien  Cove  Community  Club:  Hospital 
for  Joint  Diseases;  Jewish  Consump- 
tive Relief  Society;  Jewish  Hospital, 
Brooklyn;  Northwood  Sanitarium, 
Saranac.  and  the  Federation  of  Jewish 
Charities. 

At  the  time  of  his  death  Mr.  Loew's 
charitable  gifts  exceeded  $200,000 
yearly. 


Frances  Irone  Reels,  Jerome  Wilson  and 
Agnes  Pat  McKenna. 

The  program  of  twenty-four  "Gems"  is 
as  follows : 

"The  Twelve  Pound  Look,"  by  Sir  James 
Barrie;  "The  Younger  Generation."  sug- 
gested by  the  Booth  Tarkington  story 
"Ramsey  Milholland " ;  "The  (inn  Run- 
ner," by  Arthur  Stringer;  "The  Naughty 
Duchess,"  suggested  by  the  Sir  Anthony 
Hope  novel  "The  Indiscretion  of  the 
Duchess";  "George  Washington  Cohen." 
from  the  stage  play  "The  Cherry  Tree,"  by- 
Aaron  Hoffman;  "The  Million  Dollar 
Doll,"  by  A.  M.  Williamson;  "The  Luck  of 
Geraldine  Laird,"  by  Kathleen  Norris; 
"Helen  of  London,"  by  Sidney  Cowing; 
Four  Jack  London  stories,  two  of  them  an- 
nounced as  "Son  of  the  Wolf"  and  "Wife 
of  a  King";  "Queen  of  Burlesque,"  by  II. 
1\.  Duranl  ;  "The  Power  of  Silence";  "The 
Big  Top";  "Times  Square";  "  .The  Float- 
ing College,"  by  Stuart  Anthony;  "The 
Ghetto";  "Three  Keys  to  a  Door,"  by  Jack 
Natteford;  "The  Devil'.  Apple  Tree":  and 
four  by  Peter  B.  Kvne. 


K.  Husberg,  Swedish  Film 
Executive  Dies 

Knut  Husl>crg,  manager  of  the  Stockholm 
office  of  Producers  International  Corpora- 
tion, foreign  distributors  of  Cecil  B.  De 
Mille  productions,  died  in  his  home  in  Stock- 
holm on  the  morning  of  April  4.  He  had 
been  ill  for  a  few  weeks. 


1336 


Motion    Picture    N  ezys 


First  of  Annual  Sales  Meetings  Is 
Set  for  This  Week 

PRACTICALLY  all  the  companies  that  are  to  hold  conventions  have 
set  dates  for  the  event,  at  which  product  for  the  coining  season  will 
be  discussed,  as  well  as  details  of  the  new  uniform  contract.  M-G-M, 
Warners  and  Universal  will  be  the  first  to  get  under  way  on  April  27.  War- 
ners will  meet  at  New  York,  M-G-M  at  Pittsburgh  and  Universal  at  At- 
lantic City. 

The  Warner  convention  will  be  the  only  one  held  and  will  bring  to- 
gether officials  and  salesmen  from  all  parts  of  the  United  States.  It  will 
continue  through  April  29.  Universale  Atlantic  City  meeting  is  the  first 
of  three.  The  others  will  be  held  at  St.  Louis  May  2  to  5  and  San  Fran- 
cisco, May  9  to  12.  M-G-M's  Pittsburgh  session  will  be  for  two  days,  and  a 
second  is  scheduled  for  Kansas  City  April  30  and  May  1. 

First  National  will  have  but  one  convention  from  April  29  to  May  3 
at  Chicago,  while  Paramount  will  hold  the  first  of  three  meetings  at  Wash- 
ington from  April  30  to  May  3.  The  others  are  Detroit,  May  6  to  9  and 
San  Francisco,  May  13  to  16.  Pathe  will  hold  one  meeting  at  Chicago 
opening  May  21,  and  Fox  has  one  meeting  set  for  New  York  starting  May 
24.  Educational  is  to  meet  some  time  in  May  in  Montreal.  Tiffany-Stahl 
announces  three  conventions,  the  first  to  be  held  at  Chicago,  Friday  and 
Saturday  of  this  week.  The  second  and  third  will  be  held  day  and  dale 
in  New  York  and  Los  Angeles. 


Oppose  Brookhart  Bill 

Arkansas  Unit  Commends  Senator  But  Advances  Three 
Reasons  Against  Measure  in  Present  Form 


MA.  LIGHTMAN  as  president  of 
the  Motion  Picture  Theatre  Own- 
"  ers  of  Arkansas  has  addressed  a 
communication  to  Senator  Joe  T.  Robinson 
of  that  state  and  a  copy  of  the  communica- 
tion to  Senator  Caraway,  offering  three  rea- 
sons why  the  Brookhart  bill  should  not  be 
passed  in  its  present  form.  The  letter  com- 
mends Senator  Brookhart  of  Iowa  for  "a 
sincere  desire  to  be  of  assistance  to  the  in- 
dependent exhibitors  of  the  United  States," 
and,  "to  remedy  an  evil  that  exists  in  our 
industry — block  booking." 
It  then  says  in  part : 

"The  bill  invites  opposition  in  every  city, 
town  and  hamlet  in  the  United  States,  even 
where  opposition  would  mean  utter  ruin  to 
both  parties.  This  would  result  because 
any  person  desiring  to  interest  an  inex- 


T.  O.  G.  G.  of  N.  Y. 
Elects  Officers 

THE  annual  election  of  officers  of 
the  Theatre  Owners  Chamber  of 
Commerce  was  held  on  April  24th 
at  the  headquarters  of  the  Chamber  in 
the  Times  Building  in  New  York  City. 
The  candidates  for  president  were  Sol 
Raives,  the  present  incumbent,  and 
Harry  Suchman.  The  latter,  however, 
withdrew  his  candidacy  in  behalf  of 
Mr.  Raives,  who  thereupon  was  de- 
clared elected  unanimously. 

The  other  officers  elected  for  the  en- 
suing year  were  :  J.  Louis  Geller,  vice- 
president;  Sam  Sonin,  Secretary;  Max 
Barr,  treasurer,  and  Al  Harstn,  ser- 
geant-at-arms.  The  Board  of  Directors 
is  composed  of  Charles  Steiner,  Adolph 
Barr,  Hyman  Rachmil,  Irving  Gerber, 
Dave  Rosenweig,  J.  Arthur  Hirsch, 
William  A.  Landau  and  Marty 
Schwartz. 


perienced  person  to  build  a  theatre  in  a 
small  community,  could  very  easily  do  so  by 
advising  him  that  he  could  get  any  picture 
that  is  made,  and,  according  to  the  Brook- 
hart bill,  this  is  absolutely  true.  Practically 
no  other  branch  of  industry  is  controlled  in 
similar  manner,  nor  could  they  exist  if  they 
were. 

"Another  serious  menace  to  the  exhibitor 
would  be  the  fact  that  every  moving  pic- 
ture offered  for  sale  would  be  handled  in 
the  same  manner  that  so-called  'specials' 
are  now  handled,  and  this  would  create  an 
auctioning  of  every  picture  that  is  made 
where  there  is  a  competitive  situation.  In 
other  words  the  bill  provides  that  every 
pictm-e  be  sold  to  the  highest  bidder.  Have 
you  ever  heard  of  any  business  in  the  world 
that  has  to  buy  every  item  that  it  has  for 
sale  at  auction? 

"A  third  objection  to  the  bill  is  that  the 
Federal  Trade  Commission  would  have  the 
right  to  settle  every  controversy  that  might 
arise  in  the  event  of  disputed  valuations. 
There  are  times  when  this  would  delay  ihf 
exhibition  of  a  picture  and  impair  its  value. 
In  other  words,  our  business  is  of  a  nature 
that  very  often  the  age  of  the  picture  has  a 
great  deal  to  do  with  the  value  of  it. 

"We  fully  appreciate  the  good  intention 
of  Senator  Brookhart,  and  also  agree  with 
him  that  block  booking  is  a  serious  handi- 
cap, but  we  do  not  believe  that  the  present 
bill  will  accomplish  enough  good  in  reliev- 
ing us  of  this  evil  to  offset  the  bad  that  it 
will  do,  as  outlined  above." 


Many  Firms  Incorporated 
in  New  York  State 

Companies  incorporating  in  the  motion 
picture  business  at  Albany  in  New  York 
State  during  the  past  week  included  the 


following,  the  amount  of  capitalization  and 
the  names  of  the  directors  being  given  in 
each  instance :  Greenwich  Village  Presen- 
tations, Inc.,  $20,000,  Evelyn  Krasniff, 
Louis  J.  Seldin,  Sol  J.  Shapiro,  New  York 
City;  Moving  Exposition  Corporation,  $10,- 
000,  Joseph  A.  Byrne,  James  L.  Carty,  Ar- 
thur Buxembaum,  New  York  City;  Henson- 
ville  Community  Hall  Corporation,  Hen- 
sonville,  $20,000,  Horton  H.  Smith,  Alfred 
T.  Seeley,  Charles  A.  Peck,  Hensonville; 
Park  Plaza  Theatre  Corporation,  $5,000, 
Maurice  Loebel,  Daniel  G.  Rosenblatt, 
David  F.  Cohen,  New  York  City;  Black 
Birds  Production,  Inc.,  $50,000,  Sidney  Kal- 
fus,  Frank  J.  Friedman,  Bertha  Saner, 
Brooklyn;  Vox  Populi  Film  Corporation, 
$50,000,  Hannibal  and  B.  Holm  Hanssen, 
Hugo  C.  Blatt,  New  York  City;  Narcor  Dis- 
tributors, Inc.,  $20,000,  Harry  Goldman, 
Bertha  and  Alexander  Meyer,  New  York 
City;  Bakersfield  Leasing  Corporation, 
$10,000,  A.  M.  Wattenberg,  L.  E.  Dresser, 
Bernard  Kaplan,  New  York  City;  Em-Bess 
Corporation,  capitalization  not  stated, 
Philip  Kltzkow,  Evelyn  Stern,  Ruth  Rosen- 
blum,  New  York  City. 


The  following  paragraph  was  omitted 
from  last  week's  issue  of  the  News: 

Companies  incorporating  in  the  motion 
picture  business  at  Albany,,  New  York,  dur- 
ing the  past  week,  included  the  following, 
according  to  papers  filed  in  the  department 
of  state:  Protecto  Films,  Incorporated, 
$5,000,  L.  M.  Cohen,  Esther  Cohen,  Albert 
Teitel,  Corona,  L.  I.;  Caneton  Amusement 
Corporation,  capitalization  not  stated, 
Charles  B.  Bixley,  Edna  B.  Westacott,  Clara 
St.  John,  Batavia;  Tompkins  Amusement 
Co.,  Inc.,  $20,000,  Lewis  I.  Penisner,  Freda 
Fibger,  David  M.  Sohner,  New  York  City. 


Daylight  Saving  Defeated 
in  Illinois  Town 

Daylight  saving  was  defeated  by  a  major 
vote  of  1,200,  after  one  of  the  hardest  cam- 
paigns waged  at  Elgin,  111.,  in  many  years. 
Newspaper  ads,  broadcasting  and  trailers  in 
motion  pictures  theatres  were  used  to  advan- 
tage by  the  anti-daylight  savings  campaign- 
ers, headed  by  Jules  J.  Rubens,  president 
of  Great  States  Theatres,  Inc.,  who  took 
a  very  active  part  in  the  fight.  The  results 
were  very  gratifying  to  the  theatre  men, 
who  expect  much  better  business  during  the 
summer  months,  due  to  their  adhering  to 
standard  time. 


1st  Division  Purchases 
Land  for  New  Studio 

FIRST  DIVISION,  now  making  its 
pictures  at  the  Metropolitan 
Studio,  will  next  year  erect  a 
motion  picture  plant  on  Ventura  boule- 
vard, about  five  miles  beyond  Univer- 
sal City.  Three  acres  of  land  in  the 
new  studio  colony  adjacent  to  the  new 
Mack  Sennett  studio  under  construc- 
tion have  been  purchased  by  First  Di- 
vision. Raymond  and  Lepitz,  archi- 
tects, are  preparing  plans  and  it  is  ex- 
pected the  studio  will  be  in  operation 
by  next  May.  Work  on  the  project  is 
to  start  this  summer. 


April    28,  1928 


1337 


Paramount  to  Develop 
Pomeroy  Device 

THE  talking  picture  device  spon- 
sored by  Roy  J.  Pomeroy,  which 
is  used  to  provide  the  sound 
effects  for  "Wings"  will  be  developed 
by  Paramount,  which  has  renewed 
Pomeroy's  contract.  He  has  been  con- 
nected with  the  company  for  six  years. 

Victor  Schertzinger  has  been  signed 
to  a  long-term  contract  to  take  charge 
of  production  of  the  musical  scores 
made  with  the  Paramount  device. 
Laboratories  and  sound-proof  rooms 
are  now  being  constructed  for  this 
work.  All  of  the  Paramount  features 
will  be  synchronized  with  the  device,  it 
is  explained. 


Winners  Announced  in  F. 
N.  Poster  Contest 

The  four  winners  in  First  National's 
poster  contest  offering  $300  .in  prizes  to 
pupils  in  38  New  York  high  schools  sub- 
mitting the  best  designs  for  a  poster  em- 
bodying the  idea  of  "The  Spirit  of  First 
National  Pictures"  were  announced  this 
week.  The  posters  were  placed  on  exhibi- 
tion in  the  auditorium  of  the  Wanamaker 
store  in  New  York  on  Thursday  and  Friday. 

The  first  prize  of  $50  was  won  by  Wanda 
Wiczkowska,  Washington  Irving  High 
School;  the  second  prize  of  $25  by  Viola 
Kessler,  Eastern  District  High  School;  the 
third  prize  of  $15  by  Theodore  Mazaika, 
Morris  High  School;  and  the  fourth  prize 
of  $10  by  Henrietta  Schneiders,  Washing- 
ton Irving  High  School. 


Texas  M.  P.  T.  O.  Meets 
in  Dallas  May  8  and  9 

The  M.  P.  T.  0.  of  Texas  will  hold  the 
convention  in  Dallas  May  8th  and  9th  at 
the  Baker  Hotel.  The  election  of  officers 
will  be  an  important  feature  of  the  con- 
vention, and  present  plans  call  for  the 
election  of  16  district  directors  in  place  of 
the  usual  seven.  This  increase  will  be 
made  to  give  a  better  representation  and 
will  also  afford  each  of  the  l(i  districts  a 
director.  A  large  attendance  is  expected, 
due  to  several  controversies  pertaining  to 
the  exhibitors'  business. 


Townspeople  of  Ames,  la., 
to  Vote  on  Sunday  Shows 

Sunday  movies  will  come  before  the  peo- 
ple of  Ames,  Iowa,  for  their  favor  or  dis- 
favor on  April  30,  the  new  city  council  of 
the  town  having  decided  to  bring  the  ques- 
tion to  a  vote.  Joe  Benjamin  Oerbracht  and 
Harry  Weinberg,  president  of  the  Common- 
wealth Theatres  Company,  which  has  three 
theatres  in  Ames,  have  worked  hard  to 
bring  about  a  more  friendly  feeling  toward 
the  Sunday  shows  and  feel  optimistic  for 
the  success  of  the  measure. 


Hal  Roach  Studios  Have 
Finished  Current  Product 

The  entire  production  schedule  of  40  re- 
leases for  Metro-Goldwyn-Mayer  for  the 
current  year  has  been  completed  by  the  Hal 
Roach  studio  and  the  entire  Roach  staff  are 
now  enjoying  vacations  which  will  continue 
until  the  first  of  Mav. 


Sapiro    Tells  Attitude 
Toward  Producers 

Independent  Exhibitors  Organization  Plans  Cooperation 
with  National  and  Independent  Companies 


AARON  SAPIRO,  president  of  the  In- 
dependent Motion  Picture  Exhibi- 
tors Association,  Inc.,  of  New  York, 
has  issued  statements  telling  the  organiza- 
tion's attitude  toward  National  producing 
companies  and  the  independents,  in  which 
he  promises  every  co-operation  with  both. 

With  regard  to  the  National  companies 
the  Sapiro  statement  says  in  part:  "We 
expect  to  add  to  their  development  through 
our  purchasing  power  in  the  same  way  in 
which  we  expect  to  grow  ourselves,  by 
reason  of  increased  business  of  our  mem- 
bers. Our  relations  with  the  big  companies 
will  be  wholly  co-operative." 

The  statement  regarding  the  independ- 
ents is  in  part  as  follows:  "It  is  our  policy 
that  as  an  organization  we  will  support  as 
many  of  the  so-called  independent  pro- 
ducers as  make  good  pictures.  Our  policy 
will  be  deliberately  to  work  with  them.  We 
will  encourage  the  independent  producer 
by  purchase  and  otherwise.  It  is  pertinent 
to  say  that  our  first  study  among  our  own 
group  in  specific  theatres  has  shown  that 
some  of  our  members  have  made  more 
money  out  of  independent  pictures  than 
they  have  from  the  product  of  the  larger 
companies. 

A  third  statement  by  Sapiro  concerns  the 
gossip  regarding  the  attitude  of  Metro  and 
the  organization  toward  each  other.  Re- 
garding this,  Mr.  Sapiro  said : 

"I  have  heard  remarks  attributed  to  the 
local  chiefs  of  the  Metro-Loew  iterests  that 
they  deliberately  intend  to  boycott  this  as- 
sociation and  have  been  actually  urging  ex- 
hibitors to  avoid  this  association,  with  sug- 
gestions of  special  favors  if  they  stay  out. 
I  do  not  believe  these  things,  not  only  be- 
cause I  do  not  want  to  believe  them,  but  be- 
cause such  action  would  be  so  unwise  from 
such  clever  men.  These  rumors  probably 
have  no  basis  in  fact,  but  I  make  this  state- 
ment in  order  to  stop  any  further  circula- 
tion of  the  kind  of  talk  that  embitters  men 
against  the  Metro-Loew  concern." 

From  a  source  close  to  Mr.  Sapiro  the 


Paramount  Has  Record 
First  Quarter 

PARAMOUNT  FAMOUS  LASKY 
CORPORATION  estimates  its 
profit,  after  all  charges  and 
taxes,  including  its  undistributed  share 
of  earnings  of  the  Balaban  and  Katz 
Corporation,  a  65  per  cent  owned  sub- 
sidiary, for  the  first  quarter  of  1928  to 
be  $2,250,000.00,  which  amounts  to 
$3.27  per  share  on  687.379  shares  of 
common  stock  outstanding. 

A  comparison  of  the  same  quarters' 
earnings  for  192").  1926  and  1927  fol- 
lows: 1928— $2,250,000 :  1927— $2,067,000: 
1926—$  1.649.000;  and  1925— $1,352,000. 

The  profit  for  the  first  quarter  of 
1928.  estimated  as  above,  is  approxi- 
mately 9  per  cent  greater  than  the  cor- 
responding quarter  of  1927,  the  pre- 
vious record  first  quarter  for  the  com- 
pany. 


word  comes  that  his  organization  will 
eventually  be  extended  nationally  and  that 
he  will  be  named  National  president.  The 
tendency  seems  to  be  along  those  lines, 
with  organizations  being  launched  or  pre- 
liminary steps  being  taken  in  Pittsburgh, 
Boston,  Buffalo,  New  Jersey  and  out  in 
Seattle  on  the  Pacific  Coast. 

Preliminary  steps  were  taken  toward  the 
organization  of  a  Western  New  York  As- 
sociation at  Buffalo  when  a  meeting  was 
held  at  the  Hotel  Statler  on  April  18,  with 
fifty  representative  exhibitors  present. 
This  organization  is  under  the  guidance  of 
Sidney  B.  Pfeifer,  prominent  Buffalo  at- 
torney. The  gathering  was  addressed  by 
Mr.  Sapiro,  who  explained  the  purposes  and 
functions  of  the  body. 

The  Independent  Motion  Picture  Exhibi- 
tors Association  of  New  York  has  ad- 
dressed a  communication  to  all  producing 
and  distributing  companies  asking  them  to 
confer  with  the  association  with  regard  to 
the  sale  of  product.  With  the  communica- 
tion was  enclosed  a  list  of  the  members  of 
the  organization  and  a  copy  of  the  contract 
the  organization  has  with  its  members.  It 
is  a  part  of  the  conditions  of  this  contract 
that  the  exhibitor  agrees  to  do  all  his  buy- 
ing through  the  organization  and  will  not 
buy  any  product  separately.  A  series  of 
meetings  is  being  arranged  with  producer 
and  distributor  groups. 


Offer  Reward  for  Arrest 
of  Seattle  Bombers 

A  reward  of  $2,500.00  for  the  arrest  and 
conviction  of  the  person  or  persons  guilty 
of  perpetrating  any  of  the  several  bomb 
outrages  against  downtown  non-union  the- 
atres in  Seattle,  Washington  during  the  re- 
cent weeks  was  offered  last  week  by  the 
Motion  Picture  Theatre  Owners  of  Wash- 
ington, through  their  executive  secretary, 
.James  M.  Hone. 

.Declaring  it  to  be  a  time  when  other  than 
police  action  is  necessary  to  curb  the  out- 
rages that  have  wrought  thousands  of  dol- 
lars worth  of  damage  to  the  State,  Palace 
Hip  and  Embassy  Theatres,  as  well  as  ad- 
joining properties,  the  M.  P.  T.  0.  W.  went 
(irmly  on  the  stand  that  their  funds  are 
maintained  for  just  such  a  purpose  as  this 
emergency. 


Free  Shows  Menace  Ponca 
City  Showmen 

Theatrical  and  moving  picture  men  of 
Ponca  City,  Okla.,  are  faced  with  reduced 
theatre  grosses  because  of  free  shows, 
which  Lew  Wentz.  millionaire  oil  man,  of- 
fers four  times  a  week.  The  business  of 
Fred  Pickrel,  a  local  exhibitor,  has  been 
bard  hit  because  of  this  form  of  competi- 
tion and  he  has  been  forced  to  close  two  of 
his  theatres.  The  recent  Oklahoma  City 
convention  recently  discussed  the  matter, 
but  has  not  taken  anv  action  thus  far. 


1338 


Motion    Picture    N  eivs 


New  Plan  for  Layout  of 
Runs  Suggested 

Would  Fix  Definite  Play  Dates  for  Subsequent  Runs 

Prior  to  First  Showings 


STANLEY  SUMNER,  manager  of  the 
University  Theatre  at  Cambridge, 
Mass.,  has  mapped  a  plan  for  a  lay- 
out of  runs  on  pictures  for  the  Metropoli- 
tan area  of  Boston.  It  provides  definite 
playdates  and  protection  for  first  and 
second  run  houses  and  gives  subsequent 
runs  the  privilege  of  fixing  definite  play- 
dates  during  or  just  prior  to  first  run  Bos- 
ton showings. 

According  to  the  Sumner  plan  the  picture 
showing  would  be  divided  into  six  runs  with 
definite  playdates  set  for  each  run.  In  en- 
tering into  contracts  the  exhibitor  would 
buy  his  particular  run  and  have  the  privi- 
lege of  dickering-  for  priority  as  at  present, 
provided  he  books  within  the  particular 
time  specified  by  the  run  he  buys. 

As  an  illustration  of  how  the  Sumner 
plan  works  a  picture  would  be  booked  into 
the  Boston  first  runs,  the  Metropolitan, 
State  or  Keith-Albee,  for  April  1  to  7  and 
allows  those  houses  twenty-one  days'  pro- 
tection. This  brings  the  second  run  dates 
from  April  29  to  May  5  and  allows  them 
seven  days'  protection.  It  provides  these 
showings  for  Allston,  first  Cambridge  show- 
ings, Scolley,  Fields,  etc.  Third  run  show- 
ings would  be  available  the  week  of  May 
13  to  19  in  Newton,  Waltham,  second  Cam- 
bridge showings  and  Roxbury.  Fourth  runs 
would  be  from  May  20  to  26  in  Needham, 
third  Cambridge,  first  Somerville  and  Hyde 

Film  Center 


NEW  YORK  is  to  have  a  Film  Center 
Building,  which  is  now  being  erected 
by  Film  Center,  Inc.,  of  which  Abe 
N.  Adelson  is  president  and  principal 
owner.  It  will  cover  the  entire  east  block 
front  on  Ninth  Avenue  from  44th  to  45th 
street  and  will  be  thirteen  stories  high. 
Completion  has  been  promised  for  January, 
1929  by  the  R.  H.  Howes  Construction  Com- 
pany, contractors  for  the  enterprise.  S.  W. 
Straus  &  Co.,  have  underwritten  an  issue  of 
$1,900,000  first  mortgage,  6  per  cent  real 
estate  bonds  of  Film  Center,  Inc.,  secured 
by  land  and  building  to  be  erected. 


Park  and  'fifth  runs  from  May  27  to  June 
2  in  Dedham,  Arlington,  second  Somerville 
and  Watertown.  Sixth  runs  would  be  avail- 
able anywhere  from  June  3  to  9. 

By  the  definite  selection  of  his  playdate 
the  exhibitor  would  be  obligated  to  play 
within  the  week  specified  or  lose  his  pri- 
ority privilege,  but  this  would  greatly  sim- 
plify the  booking  problem  for  the  distribu- 
tor and  assure  regular  play  on  pictures  con- 
tracted for. 

The  plan  would  of  necessity,  require  the 
booking  of  theatres  outside  the  Metropoli- 
tan area  before  and  during  the  protection 
of  the  first  and  second  run  and  after  the 
peak  represented  by  the  third,  fourth  and 
fifth  Metropolitan  runs. 

Each  of  the  outside  theatres  after  the 
second  run  would  know  within  which  par- 
ticular week  they  must  book  the  picture  in 
order  to  enjoy  priority  over  competing  the- 
atres. This  priority  privilege  is  dependent 
only  upon  the  theatre  booking  the  picture 
when  due,  though  the  house  is  under  no  ob- 
ligation to  book  at  this  time,  but  failure 
to  do  so  does  not  affect  subsequent  runs. 

Mr.  Sumner  has  sent  an  outline  of  his 
plan  to  a  majority  of  the  exchanges  and  to 
a  number  of  exhibitors  as  a  suggested 
means  of  simplifying  a  problem  that  is  an 
ever  increasing  trouble  to  both  exhibitor 
and  distributor. 

Under  Way 


The  building  is  designed  to  serve  as  a 
film  exchange  and  office  building,  permitting 
the  concentration  in  one  place  of  prac- 
tically all  the  receiving  and  delivery  of  mo- 
tion picture  films  for  New  York  and  vici- 
nity. It  will  provide  facilities,  not  only  for 
producers  and  distributors,  but  for  allied 
film  industries  as  well. 

According  to  the  plans  of  Buchman  & 
Kahn,  architects,  Film  Center  will  have 
18,000  square  feet  of  floor  space  on  each 
of  the  thirteen  floors.  Every  modern  facility 
for  the  handling  and  shipping  of  films  will 
be  provided.  All  of  the  city  departments 
having  contact  with  the  film  industry  are 
said  to  have  passed  on  location,  plans  and 
type  of  construction  and  have  given  their 
approval. 

A  large  number  of  vaults  will  be  pi-ovided 
on  every  floor.  The  installation  of  these 
vaults  will  add  materially  to  the  cost  of 
construction,  as  every  vault  is  to  be  sur- 
rounded by  a  fireproof  wall  eight  inches 
thick,  with  a  double  fire-proof  door  that 
automatically  closes.  They  will  confine  the 
entire  hazard  in  case  of  fire  to  the  point  of 
origin.  Separate  flues  from  each  vault  will 
carry  all  fumes  to  the  roof,  while  a  specially 
constructed  system  will  provide  for  a  dis- 
charge of  water  greatly  in  excess  of  the 
average  sprinkler  system. 


Another  innovation  will  be  the  thermo- 
static control  of  the  heating  system  in 
rooms  devoted  to  the  shipping  of  films 
where  night  work  is  essential.  Heat  will  be 
turned  on  as  needed  and  automatically  shut 
off  each  hour.  This  will  prevent  wastage  of 
heat  when  rooms  are  not  in  use. 

Leases  are  reported  signed  already  for 
large  units  in  the  building  by  Metro-Gold- 
wyn  Film  Corporation,  Universal  Pictures 
Corporation  and  First  National.  They  will 
move  their  exchanges  there  in  January. 
Spear  &  Company  have  been  appointed 
agents  for  the  building. 

10  Units  Mark  Time  at 
First  National  Studio 

The  First  National  studio  at  Burbank  is 
having  one  of  its  busiest  periods  at  this 
time.  Ten  companies  are  now  at  work,  the 
seven  stages  are  filled  with  sets,  new  addi- 
tions to  the  studio,  stages,  offices,  wardrobe 
and  other  buildings  are  in  progress,  and  the 
plant  wears  an  aspect  of  activity  in  all  its 
departments. 

Colleen  Moore  is  making  scenes  for  her 
new  picture  which  William  A.  Seiter  is  di- 
recting. Corinne  Griffith  is  starring  in 
"The  Divine  Lady,"  under  the  direction  of 
Frank  Lloyd,  alternating  between  studio 
and  location.  "Roulette,"  "The  Hawk's 
Nest,"  "The  Whip"  and  "The  Butter  and 
Egg  Man"  are  more  productions  in  the 
making.  The  screen  version  of  "The  Boss 
of  Little  Arcady, "  Harry  Langdon's  new 
comedy,  Billie  Dove's  vehicle  and  Mary 
Astor's  picture  are  also  occupying  the 
stages. 

4  May  Features  Due  From 
M-G-M  During  May 

"Diamond  Handcuffs"  and  "The  Cos- 
sacks," dramas,  and  "Skirts"  and  "A 
Certain  Young  Man,"  comedies,  are  Metro- 
Goldwyn-Mayer  feature  releases  for  May. 

Eleanor  Boardman,  Conrad  Nagel  and 
Lawrence  Gray  are  featured  in  "Diamond 
Bandcuffs."  John  Gilbert  and  Renee 
Adoree  are  the  principals  in  "The  Cos- 
sacks," a  story  of  warfare  with  the  Turks 
in  Southern  Russia.  "Skirts,"  a  Syd 
Chaplin  vehicle  made  in  England,  is  set  for 
May  18th.  Betty  Balfour,  English  actress, 
is  the  feminine  lead.  Ramon  Novarro  is 
starred  in  "A  Certain  Young  Man." 

Educational   Plans  Series 
of  6  Drew  Comedies 

Jerry  Drew,  whom  Educational  has  fea- 
tured and  starred  in  Mermaid  comedies,  is 
to  be  featured  in  a  new  series  of  six  two- 
reel  comedies  in  1928-29.  The  series  will 
soon  be  given  a  brand  name. 

Drew  rose  to  a  stellar  position  in  the 
comedy  field  in  about  a  year's  time.  He 
was  discovered  by  Jack  White  and  served 
as  an  assistant  Cameo  comedy  director.  He 
has  also  directed  a  few  of  the  Cameo  and 
some  of  the  Mermaid  and  other  Educational 
brands  of  comedies. 

Olive    Borden    Added  to 
List  of  Columbia  Stars 

Olive  Borden,  during  the  past  few  years 
exclusive  star  for  Fox  Films,  is  the  latest 
addition  to  the  roster  of  stars  on  the  Co- 
lumbia Pictures'  program.  She  will  begin 
working  immediately. 


Warners  Increase  List 
of  Contract  Players 


EW  additions  have  been  made  to 
Warner  Bros.'  stock  company 
for  the  coining  year. 


Betty  Bronson  will  play  the  lead  in 
three  productions  and  stories  are  now 
being  chosen  for  her.  William  Collier, 
Jr.,  is  to  play  in  five  pictures  for  the 
season.  William  Russell  will  appear  in 
at  least  three  films  to  be  made  by  the 
Warners.  Harry  Wardell  is  another 
new  name  added  to  the  stock  company. 


New  Thirteen  Story  Building  Being  Erected  in  New 
York  to  House  Exchanges 


April    28,  1928 


1338- A 


Fox  West  Coast  Control 
Stirs  Publix,  Loew's 

Rumor  Says  Latter  Companies  May  Build  Additional 
Houses  if  Film  Rentals  Show  Decrease 


"U"  City  Improvements 
Now  in  Progress 

A PROGRAM  of  improvements — 
new  buildings,  stages,  roads,  etc. 
— is  now  being  carried  out  at 
Universal  City  in  preparation  for  pro- 
duction activities  of  the  new  season. 
The  shut-down  of  the  studio  has  made 
possible  the  undertaking  of  work  that 
heretofore  had  been  hindered  by  pro- 
duction activities. 

One  of  the  new  improvement  fea- 
tures is  the  construction  of  a  new 
stage  to  cover  more  than  two  acres, 
its  walls  to  be  removeable  and  each 
of  them  to  be  constructed  so  as  to 
represent  various  periods  of  history. 
Permanent  lights  will  be  built  into  the 
walls  and  pillars  of  this  new  stage. 
A  new  unit  heating  plant  will  keep  all 
sections  of  the  stage  at  a  uniform 
temperature.  An  extensive  sprinkler 
system  is  also  planned.  The  present 
stages  are  to  be  slightly  remodeled,  a 
large  addition  is  planned  for  the  cut- 
ting room,  several  of  the  streets  and 
roads  have  been  resurfaced  and  new 
roads  are  to  be  constructed  extending 
to  many  new  parts  of  the  lot. 


Fox  Releasing  5  Features 
During  May 

Five  feature  productions  will  be  released 
by  Fox  Films  during  the  month  of  May.  In 
the  order  named,  "Hangman's  House," 
"Honor  Bound,"  "Hello,  Cheyenne,"  "A 
Thief  in  the  Dark"  and  "The  News 
Parade,"  will  make  their  appearance  dur- 
ing that  time. 

"Hangman's  House,"  produced  by  John 
Ford,  will  be  issued  on  the  6th,  "Honor 
Bound,"  directed  by  Alfred  E.  Green,  and 
"Hello,  Cheyenne,"  a  new  Mix  western, 
will  arrive  on  the  13th,  "A  Thief  in  the 
Dark, ' '  a  circus  mvstery  story,  is  set  for  the 
20th,  "The  News  Parade,"  directed  by 
David  Butl  er,  is  ready  for  issuance  on  the 
27th. 

Eugene  O'Brien  Plans  to 
Retire  From  Movies 

Eugene  O'Brien,  leading  man  and  fea- 
tured player  in  motion  pictures,  has  de- 
cided to  quit  the  screen  field  to  devote  him- 
self to  the  legitimate  stage,  according  to  an 
announcement  made  by  O'Brien  while  ap- 
pearing at  Rhea's  Hippodrome  in  Buffalo, 
N.  Y.  He  will  devote  the  remainder  of  this 
year  and  part  of  next  year  to  vaudeville, 
expecting  to  star  in  a  plav  about  the  middle 
of  1929. 

Cecelia  De  Mille  Appears 
in  Her  Father's  Film 

Cecelia  De  Mille,  21-vear-old  daughter  of 
Cecil  B.  De  Mille,  lias  advanced  from 
"extra"  to  "bit"  girl  and  appears  con- 
spicuously in  several  scenes  of  "The  God- 
less Girl,"  which  the  producer  lias  made 
for  Pathe.  She  has  played  as  an  extra  in 
several  of  the  De  Mille  productions. 

"Golf  Widows"  Columbia's 
First  Release  for  May 

Columbia  Pictures'  first  Mav  release  will 
be  ' '  Golf  Widows, ' »  set  for  May  1st.  Three 
De  Mille  stars — Sally  Rand,  Harrison  Ford 
and  Vera  Reynolds — are  featured. 


THERE  is  considerable  speculation  on 
the  west  coast  as  to  just  what  is 
going  to  happen  in  the  theatre  sit- 
uation, with  William  Fox  now  the  con- 
trolling factor  in  West  Coast  Theatres  and 
Publix  and  Loew's  considerably  upset  over 
the  Fox  hold  on  the  coast. 

There  are  various  rumors  being  circu- 
lated, even  to  the  extent  that  Joseph  M. 
Schenck  and  Louis  B.  Mayer  are  discussing 
a  survey  of  the  territory  with  the  idea  of 
livening  up  the  competition  if  the  Para- 
mount and  M-G-M  rentals  show  too  decided 
a  falling  off  over  those  of  1927. 

Last  year  it  is  said  that  about  70  per- 
cent of  the  total  rentals  paid  by  the  West 
Coast  circuit  were  divided  between  Para- 
mount and  M-G-M,  and  speculation  is  rife 
as  to  just  what  percentage  these  companies 
will  cut  in  with  Fox  now  the  dominant 
figure.  That  the  figures  will  be  reduced  is 
a  foregone  conclusion,  though  M-G-M  and 
Paramount  pictures,  as  well  as  those  of 
other  companies,  will,  of  course,  be  shown 
in  the  West  Coast  Theatres.  At  any  rate, 
it  is  a  certainty  that  Fox  pictures  will  be 
given  the  first  call. 

The  theatre  situation  on  the  west  coast 


JESSE  J.  GOLDBURG,  president  of 
First  Division  Distributors,  Inc.,  an- 
nounces his  company  will  produce 
eighteen  pictures  for  the  coming  season  and 
will  not  depend  upon  outside  producers  for 
product.  He  also  said  that  work  on  a  new 
company  studio  would  be  started  during 
the  summer  in  the  San  Fernando  Valley, 
several  miles  beyond  Universal  City,  and 
that  it  was  hoped  to  produce  a  part  of  the 
coming  season's  product  in  the  new  plant. 

First  Division  will  have  its  own  contract 
stars  for  the  pictures  announced  and  will 
sign  up  other  artists  within  the  next  few 


J.  S.  Woody  Becomes 
J.  R.  Grainger's  Aide 

JS.  WOODY,  who  has  had  ten 
years  of  experience  in  the  show 
*  business,  has  joined  Fox  Films 
as  assistant  to  the  general  sales  man- 
ager, James  R.  Grainger.  Mr.  Woody 
was  formerly  general  sales  manager  of 
Select  Pictures  Corporation,  general 
manager  of  Realart,  and  president  of 
Associated  Exhibitors.  He  will  make 
his  office  in  New  York,  and  during  Mr. 
Crainger's  frequent  absences  from  the 
city  will  represent  him  in  the  handling 
of  sales  problems.  He  begins  work 
Monday,  April  30,  on  the  new  program 
of  Fox  Films. 


is  a  peculiar  one  and  considerably  involved, 
with  West  Coast  operating  houses  owned 
by  both  Publix  and  Loew's.  For  instance, 
Publix  owns  the  Metropolitan  and  Million 
Dollar  in  Los  Angeles,  both  of  which  are 
operated  by  West  Coast.  Loew's  State  is 
also  operated  by  West  Coast,  which  is  an 
equal  partner  with  Loew's  in  the  operating 
company. 

A  similar  condition  exists  in  the  San 
Francisco  territory,  where  Publix  owns  the 
St.  Francis,  Portola,  Granada  and  Cali- 
fornia, all  of  which  are  operated  by  West 
Coast.  Loew's  Warfield  is  operated  by 
West  Coast,  with  the  latter  owning  50  per 
cent  of  the  operating  company. 

In  addition  to  the  houses  already  oper- 
ated by  West  Coast,  Fox  is  building  new 
and  big  theatres  in  both  San  Francisco  and 
Los  Angeles,  so  he  is  bound  to  have  first 
run  outlet  regardless  of  any  action  that 
might  be  taken  by  Publix  and  Loew's.  San 
Francisco  and  Los  Angeles  are  not  the  only 
cities  on  the  west  coast  in  which  complica- 
tions have  developed.  In  Seattle  and  Port- 
land, West  Coast,  Publix  and  Loew's  are 
jointly  interested  in  two  new  houses  that 
only  recently  were  opened. 


weeks.  A  staff  of  additional  directors  and 
writers  are  also  included  in  the  lineup. 
Two  of  the  pictures  on  the  program  will  be 
produced  in  Europe.  These  will  be  special 
productions  and  Mr.  Goldburg  will  go 
abroad  to  supervise  them. 

The  balance  of  the  pictures  that  are  not 
made  in  the  company's  new  studios,  will 
be  produced  in  the  Metropolitan  Studios  in 
Hollywood  and  will  be  in  charge  of  Robert 
S.  Furst  and  Raymond  Wells,  respectively 
treasurer  and  vice-president  of  the  com- 
pany. First  Division  recently  consolidated 
with  Furst-Wells  Productions. 

The  pictures  announced  for  the  1928-29 
season  are: 

"Whispering  Wives,"  by  Edward  Bol- 
ing;  "The  Pink  Pearl,"  by  Jacques  La 
Grange;  "The  Great  God  Jazz,"  by  H.  M. 
E.  Clamp;  "The  Mocking  Chevalier,"  by 
A.  G.  Hales;  "Second  Hand  Husbands,"  by 
Mary  Mauley;  "Kisses  in  the  Dark."  by 
Lester  Alden;  "The  Woman  Tamer."  by 
Clavton  Johnson;  "Where  the  Law  Ends," 
by  Robert  Sears;  "Her  Double  Life,"  by 
J.  Robert  Alwig;  "Machine  Gun  Rosie," 
bv  Charles  Murphy;  "Broadway  Hound," 
by  Lester  Alden;  "The  Coast  Guard,"  by 
Robert  Slocum;  "Wall  Street,"  by  Addi- 
son Emmett ;  ' '  Power  of  Money, ' '  by  Addi- 
son Smith;  "Movie  Madness,"  by  Gertrude 
Long;  "The  Crystal  Gazer,"  by  Laura  Hur- 
ley; "Trapped,"  by  Donald  Mamies;  "The 
Bum,"  by  Charles  K.  Harris  and  Edna 
Sherry. 


18   For   First  Division 

Company  Will  Produce  Own  Product  for  Next  Season; 
Also  Planning  Own  Studio 


1338-B 


Motion    Picture  News 


Paramount  Bans  "Dawn"  Showing  in 
All  of  Company  Houses 

4  i"P\AWN,"  the  British-made  film  based  on  the  death  of  Edith  Cavell, 
1  has  been  banned  in  all  Paramount  houses.  The  company  has 
announced  that  the  picture  would  not  be  shown  in  any  theatre 
which  it  owns  or  controls  throughout  the  United  States.  Adolph  Zukor 
expressed  the  opinion  that  it  ought  not  to  be  shown  because  it  seemed 
likely  to  promote  ill-feeling  between  nations.  The  move  by  Paramount 
follows  a  similar  one  made  by  Loew's  theatres. 

James  W.  Gerard,  former  ambassador  to  Germany,  has  been  active 
in  the  fight  to  prevent  the  picture  being  shown  in  New  York  and  other 
cities.  His  conference  with  Mr.  Zukor  resulted  in  the  announcement  from 
the  Paramount  office. 

Arch  Selwyn,  holder  of  the  American  rights  to  "Dawn"  has  cabled 
from  London  to  Boris  Kaplan,  his  manager  here  that  May  15  has  been 
decided  upon  as  the  date  when  "Dawn"  would  have  its  American  premiere 
at  the  Times  Square  Theatre. 


D.  A.  R.  Not  for  Censors 

Organization  Plans  Educating  Communities  to  Want 
and  Support  Good  Pictures 


THE  D.  A.  R.  has  no  thought  of  motion 
picture  censorship  and  apparently 
sees  no  need  for  it  so  long'  as  there 
are  available  many  worthwhile  pictures,  it 
was  indicated  in  the  report  submitted  to 
the  organization  at  its  annual  convention 
April  18,  by  Mrs.  Newton  D.  Chapman, 
chairman  of  the  committee  on  better  films. 
Lists  of  acceptable  pictures  are  issued 
monthly  by  the  committee,  it  was  stated, 
and  the  committee  is  working  on  the  plan 
of  educating  the  community  to  want  and 
to  support  the  best  motion  pictures. 

The  production  of  state  historical  pic- 
tures is  the  most  important  work  being  per- 
formed by  the  committee,  Mrs.  Chapman  de- 
clared. The  plan  is  to  have  prominent  peo- 
ple in  each  state  sponsor  a  film  showing 
the  history  of  the  state,  its  physical  geog- 
raphy, the  industrial  life  of  its  people,  and 
the  public  activities,  such  as  roads,  schools 
and  hospitals.  These  pictures  are  to  be 
shown  throughout  the  country,  but  are  not 
to  be  commercialized,  and  copies  would  be 
deposited  in  the  state  and  national  archives 
and  in  the  D.  A.  R.  library. 

The  D.  A.  R.  is  encouraging  motion  pic- 
ture producers  to  make  a  film  of  the  life 


THE  style  of  program  popular  in  for- 
eign motion  picture  houses  is  play- 
ing havoc  with  the  sale  of  short  sub- 
ject films  abroad,  according  to  a  trade  bulle- 
tin issued  by  the  Department  of  Commerce 
in  Washington.  A  large  majority  of  the 
picture  houses  are  playing  the  double  fea- 
ture, almost  to  the  exclusion  of  the  short 
subject. 

The  type  of  program  popular  in  most  of 
the  moving  picture  theatres  in  the  United 
States,  consisting  of  one  long  feature  and 
two  short  subject  films,  is  the  exception 
rather  than  the  rule  outside  of  this  country, 
according  to  the  report.   The  showing  of 


of  George  Washington,  the  organization  was 
told. 

Mrs.  Chapman  also  dwelt  extensively  up- 
on developments  within  the  motion  picture 
industry,  speaking  of  the  trade  practice 
conference  held  in  New  York  last  October, 
the  cooperation  of  the  public  relations  de- 
partment of  the  Hays  organization,  the  de- 
velopment of  pedagogic  films,  visual  educa- 
tion, and  the  studio  committee  established 
in  Hollywood. 

"It  has  been  my  duty  frequently  to  ex- 
press my  opinion,  to  ask  for  information,  to 
make  specific  recommendations,  to  urge 
changes  or  to  encourage  productions,"  she 
declared,  "and  I  have  found  in  every  in- 
stance courtesy  and  helpfulness  awaiting 
me  in  the  office  of  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America.  Un- 
biased opinions  and  constructive  advice 
have  been  given  me  every  time  I  have 
taken  advantage  of  the  open  door  policy  of 
that  association.  I  earnestly  urge  each  of 
you  to  register  your  opinions  and  your 
views — the  good,  remember,  as  well  as  the 
adverse — with  the  department  of  public  re- 
lations. ' ' 


two  long  feature  films  makes  it  impossible 
to  introduce  short  subjects,  and  this  situa- 
tion has  been  reflected  in  the  relatively 
small  footage  of  this  type  of  film  which  we 
ship  abroad. 

Last  year  we  exported  to  foreign  coun- 
tries 231,000,000  linear  feet  of  film,  155,- 
000,000  of  which  went  to  countries  other 
than  European.  It  is  impossible  to  estimate 
what  part  of  this  footage  was  made  up  of 
short  subject  pictures,  but  in  comparison 
with  feature  films,  it  is  known  to  have  been 
insignificant.  More  than  10,000  short  sub- 
jects, all  of  which  were  not  separate  titles, 
as  the  same  film  often  goes  to  different 


countries,  went  to  these  European  markets, 
the  average  being  around  400  for  each  coun- 
try. Canada,  Australia  and  Brazil  were  the 
chief  customers  for  the  short  American  film, 
each  taking  about  1,500. 

As  a  general  rule,  the  short  films  which 
are  most  popular  abroad  are  those  full  of 
action  requiring  no  mental  effort  to  under- 
stand. American  producers,  according  to 
the  report,  will  find  it  to  their  advantage  in 
the  long  run  to  send  to  foreign  countries 
only  the  latest  short  subjects,  having  in 
mind  the  tastes  peculiar  to  each  individual 
area. 

7   Releases   on  Pathe's 
Program  of  Shorts 

An  Aesop  cartoon,  a  Topics  of  the  Day 
reel,  a  new  chapter  of  the  current  serial, 
Pathe  Review  No.  19,  a  Rarebits  release 
and  Issues  Nos.  40  and  41  of  the  Pathe 
newsreel  are  the  subjects  composing  the 
Pathe  program  of  shorts  scheduled  for  re- 
lease the  week  of  May  6th. 

"A  Jungle  Triangle"  is  the  title  of  the 
Aesop  jiumbef*,  and  "Framed"  the  title  of 
the  seventh  chapter  of  "The  Mark  of  the 
Frog."  The  new  Pathe  Review  presents: 
"The  Caplin  Fishers,"  "The  Author  of 
Mother  India,"  "Flower  of  Night"  and 
"The  Man  of  the  Hour." 

"The  Singing  Fool"  Title 
of  New  Jolson  Film 

The  story  Al  Jolson  is  starring  in  for 
Warner  Bros,  has  been  definitely  titled  as 
"The  Singing  Fool."  It  will  be  based  on 
the  stage  effort  of  Leslie  S.  Barrows.  Jack 
L.  Warner  has  assigned  the  preparation  of 
the  script  to  C.  Graham  Baker,  who  is  now 
at  work  on  the  adaptation.  Jolson  arrived 
last  week  on  the  coast  where  he  will  remain 
until  the  film  is  finished  about  the  middle  of 
the  summer.  Photography  is  set  to  start 
on  June  1st. 


6U'   Resumes  'Collegians' 
Series  on  May  1 

The  third  series  of  Universal's  "Col- 
legians," two-reel  productions  of  college 
life,  will  go  into  work  at  the  Laemmle 
studio  at  Universal  City  on  May  1st.  The 
initial  subject  will  be  titled  "The  Junior 
Year"  and  will  be  directed  by  Nat  Ross, 
who  directed  the  first  and  second  groups. 
George  Lewis  and  Dorothy  Gulliver  will 
again  portray  the  principal  parts.  Carl 
Laemmle,  Jr.,  will  supervise  the  new  series. 


Mix  Will  Make  F  B  O 
Series  in  Hollywood 

ABANDONING  temporarily  the 
plan  to  produce  a  series  of  Tom 
Mix  productions  in  the  Argen- 
tine, Joseph  P.  Kennedy,  president  of 
F  B  O,  has  negotiated  with  Mix  to  star 
in  a  series  of  western  productions 
which  will  be  produced  in  Hollywood 
and  distributed  by  F  B  O.  Contracts 
were  signed  at  Kansas  City,  where 
Mix  is  fulfilling  a  vaudeville  engage- 
ment. 

Mix  ends  his  vaudeville  tour  in  New 
York  in  May.  When  he  has  finished  he 
will  return  immediately  to  Hollywood 
to  begin  work  on  the  first  production 
of  the  new  series. 


Short  Subjects  Abroad 

Double  Feature  Programs  in  Foreign  Houses  Cut  Down 
U.  S.  Shipments  of  Short  Film 


April    28,    19  28 


1338-C 


"U"  Has  26  in  Exchanges 
for  '28- '29  Season 

Company  in  Splendid  Production  Shape,  Ready  to  Show 

Features  on  May  1st 


In  and  Out  of  Town 


EW.  HAMMONS,  president  of  Educa- 
.  tional,  returned  to  New  York  last 
Saturday  after  a  brief  rest  at  Pinehurst,  N. 
C,  where  he  enjoyed  his  favorite  sport  of 
trapshooting. 


JACK  WHITE,  director-in-chief  at  the  Edu- 
cational studios,  left  New  York  Sunday  for 
the  Coast  where  preparations  are  under  way  for 
the  re-opening  of  the  Educational  plant.  He 
was  accompanied  by  his  wife,  Pauline  Starke. 


JOSEF  VON  STERNBERG,  Paramount 
director,  and  Jules  Furthman,  scenarist, 
will  leave  Hollywood  for  New  York  on 
April  25  to  gather  material  for  the  director'6 
next  production. 


WC.  FIELDS,  Paramount  comedian,  left 
•   Hollywood  last  Saturday  for  a  trip  to 
the  east,  arriving  in  New  York  last  Tuesday. 


VICTOR  M.  SHAPIRO,  advertising  and 
publicity  director  for  United  Artists,  will 
leave  New  York  on  May  \st  for  Hollywood 
where  he  will  confer  with  Joseph  M.  Schcnck 
on  the  company's  new  product.  The  trip  will 
keep  him  away  from  New  York  for  about  six 
weeks. 


JOHN  W.  CONSIDINE,  JR.,  production 
supervisor  at  the  United  Artists  studio 
in  Hollywood,  arrived  in  New  York  on  April 
23rd  from  the  coast. 


LUPINO  LANE,  Educational  comedy  star, 
who  came  east  for  a  vacation,  started  off 
for  Los  Angeles  n-ith  E.  H.  Allen,  general  man- 
ager of  the  Educational  studio,  Lane  going  di- 
rect to  the  coast  and  Allen  making  the  trip  by 
way  of  Canada. 


AGNES  FRANEY,  18-year  old  Ziegfeld  girl 
signed  by  Warner  Bros,  to  a  screen  con- 
tract, left  New  York  last  week  for  Hollywood 
to  appear  in  a  number  of  pictures  for  next  sea- 
son's release. 


WILLIAM  R.  ERASER,  general  manager 
of  the  Harold  Lloyd  Corporation,  en- 
trained for  Hollywood  last  Thursday  after 
spending  several  weeks  in  New  York  supervis- 
ing the  premiere  of  "Speedy." 


HERMAN  STARR  Warner  Bros,  execu- 
tive who  has  been  touring  Europe,  is 
due  back  in  New  York  in  about  two  weeks. 
He  sails  from  England  on  the  SS  Majestic 
■on  May  2nd,  arriving  in  New  York,  May  8th. 

Five  La  Plante  Vehicles 
to  Be  Made  Next  Year 

Five  pictures  for  the  192S-29  releasing 
schedule  will  be  made  by  Laura  La  Plante, 
Universal  star.  The  titles  of  the  forthcom- 
ing vehicles  are  announced  as  "Home 
James,"  "One  Rainy  Night,"  "That 
Blonde,"  "Dangerous  Dimples"  and  "The 
Last  Warning."  The  first  has  already  been 
completed. 

Change  in  Warners'  April 
Releasing  Schedule 

A  slight  alteration  in  the  releases  set  for 
the  present  month  was  made  this  week  by 
Warner  Bros.  "Five  and  Ten  Cent 
Annie,"  originally  set  for  the  21st,  has  been 
moved  up  into  the  May  releases  and  "Rinty 
of  the  Desert"  has  been  substituted  on  the 
April  date. 


UNIVERSAL  is  in  splendid  shape  for 
the  1928-29  buying  season  which 
gets  under  way  May  1st.  The 
Laemmle  organization  is  in  the  unusual  and 
enviable  position  of  having  twenty-six  of 
its  1928-29  season  features  already  com- 
pleted, printed  and  in  the  exchanges  ready 
to  show  exhibitors  just  as  soon  as  May  1st 
comes  around. 

Of  the  twenty-six  completed,  "Uncle 
Tom's  Cabin"  holds  precedence.  After  a 
run  of  350  performances  at  the  Central 
Theatre  in  New  York  it  is  ready  to  go  on 
tour  of  theatres  throughout  the  country. 
This  production  closed  its  New  York 
career  only  to  admit  "The  Man  Who 
Laughs"  to  the  Central.  The  latter,  a  Vic- 
tor Hugo  classic,  is  the  third  Universal  has 
distributed.  It  will  have  Mary  Philbin  and 
Conrad  Veidt  in  the  leading  roles.  Paul 
Leni  directed. 

Others  of  the  twenty-six  completed  pic- 
tures include  "The  Foreign  Legion,"  with 
Norman  Kerry,  Lewis  Stone  and  Mary 
Nolan,  directed  by  Edward  Sloman;  "The 
Michigan  Kid,"  from  the  Rex  Beach  story, 
with  Renee  Adoree  and  Conrad  Nagel,  di- 
rected by  Irvin  Willat;  "Give  and  Take," 
with  George  Sidney  and  Jean  Hersholt,  di- 
rected by  William  Beaudine;  "Lonesome," 
directed  by  Paul  Fejos,  with  Glenn  Tryon 
and  Barbara  Kent;  "Home,  James,"  with 
Laura  La  Plante,  directed  by  William 
Beaudine;  "Fresh  Every  Hour,"  with 
Glenn  Tryon,  directed  by  William  Craft; 
"Jazz  Mad,"  with  Jean  Hersholt,  Marian 
Nixon  and  George  Lewis;  "The  Grip  of  the 
Yukon,"  with  Francis  X.  Bushman,  Neil 
Hamilton  and  June  Marlowe,  under  the  di- 
rection of  Ernst  Laemmle;  "Silks  and 
Saddles,"  by  Gerald  Beaumont,  with 
Marian  Nixon,  directed  by  Bob  Hill;  "Red 
Lips,"  with  Charles  Rogers  and  Marian 
Nixon,  directed  by  Melville  Brown;  "Free- 
dom of  the  Press,"  by  Peter  B.  Kyne,  with 
Lewis  Stone  and  Marceline  Day,  directed 
by  George  Melford;  "Man,  Woman  and 
Wife,"  with  Kenneth  Harlan,  Pauline 
Starke,  Norman  Kerry  and  Marian  Nixon, 
directed  by  Edward  Laemmle;  "Phyllis  of 
the  Follies,"  with  Matt  Moore,  Alice  Day, 


Program  of  8  Pictures 
Outlined  by  Notable 

EIGHT  stories  and  serials  will 
be  filmed  by  Notable  Pictures 
Corporation  as  the  company's 
picture  output  for  the  season  of  1928- 
29.  The  first  of  these,  "Pirates'  Hope," 
a  novel  by  Francis  Lynde,  will  be  com- 
pleted on  or  about  June  1.").  The  re- 
maining seven  will  be:  "Shadow 
House,"  by  C.  P.  Haywood;  "After  the 
Manner  of  Men,"  by  Lynde;  "Dice  of 
Fate,"  by  Louise  Nickerson;  •"Next 
Door  to  Broadway,"  an  original  by  A. 
Hendricks,  "Tangle  Lives,"  by  Nicker- 
son; "The  Man  Worth  While."  by 
Lynde.  and  "Lost  Conscience,"  by  Ad- 
liene  Leitzbach. 


Edmund  Burns  and  Lilyan  Tashinan.  di- 
rected by  Ernst  Laemmle;  "Honeymoon 
Flats,"  by  Earl  Derr  Biggers,  with  George 
Lewis  and  Dorothy  Gulliver,  under  the 
direction  of  Millard  Webb;  "Anybody 
Here  Seen  Kelly,"  with  Tommy  Moore  and 
Bessie  Love,  directed  by  William  Wyler. 

Other  pictures  that  have  also  been  com- 
pleted include  two  with  Hoot  Gibson,  "The 
Danger  Rider"  and  "Burning  Wind-." 
both  directed  by  Henry  Mac  Rae;  two  avia- 
tion pictures  with  Al  Wilson,  "The  Cloud 
Dodger"  and  "The  Sky  Skidder";  "The 
Body  Punch,"  with  Jack  Daugherty  and 
Virginia  Browne  Faire,  directed  by  Leigh 
Jason;  "The  Hero  of  the  Circus,"  with 
Maciste,  European  star,  and  three  Jack 
Pei-rin  and  Rex,  the  horse,  vehicles,  "The 
Harvest  of  Hate,"  "Plunging  Hoofs,"  and 
"Wild  Blood." 


Darmour  to  Film  "Barney 
Google"  Series  for  FBO 

Barney  Google,  the  cartoon  strip  by  Billie 
de  Beck,  is  to  be  brought  to  the  screen  for 
the  first  time  by  Larry  Darmour  in  a  series 
of  12  two-reel  comedies,  which  FBO  will 
release.  Motion  picture  rights  to  the  car- 
toons were  procured  through  E.  B.  Hattrick. 
general  manager  of  the  Hearst  picture  in- 
terests. A  search  is  now  under  way  to  find 
a  person  to  play  the  role  of  Google. 


Betty7  Compson  Starring  in 
"Miracle  Man"  Sequel 

A  sequel  to  "The  Miracle  Man,"  the  pro- 
duction in  which  George  Loan  Tucker  intro- 
duced three  stars  to  the  movie  world  some 
time  ago,  will  be  released  by  First  Division 
Distributors,  Inc.,  with  Betty  Compson,  a 
star  of  the  original,  playing  the  chief  femi- 
nine part.  The  picture  will  be  called  "The 
Miracle  Girl"  and  will  be  produced  by  I.  E. 
Chad  wick. 


Johnny  Hines  Buys  Story 
by  Jack  Town  ley 

"Black  Magic,"  an  original  story  by  Jack 
Townley,  has  been  purchased  by  Johnny 
Ilines  as  material  for  his  next  feature  com- 
edy to  follow  "Chinatown  Charlie,"  his 
latest  First  National  release.  The  author 
will  collaborate  with  the  comedian  and  his 
staff  on  the  screen  treatment,  and  pro- 
duction is  expected  to  start  in  four  weeks. 

Excellent  Signs  H.  O.  Hoyt 
for  Production  Activities 

Harry  0.  Hoyt,  director  and  writer,  has 
signed  a  contrnct  with  Excellent  Pictures 
to  devote  his  exclusive  services  to  the  pro- 
duction activities  of  the  Excellent  organ- 
ization during  the  season  of  1928-29. 
Hoyt's  latest  work  in  films  was  on  "The 
Wizard"  and  "The  Count  of  Ten." 


1338-D  Motion   Picture  News 


hibite££  Service 


Johnson's  Benefit  Show  Raises 
Funds  for  Local  Relief  Work 


A  BENEFIT  performance  staged  by  Man- 
ager  Fred  E.  Johnson  of  the  C.  and  M. 
Amusement  Company  at  the  Colonial  thea- 
tre in  Cambridge,  0.,  proved  one  of  the 
most  productive  sources  for  supplies  of  food 
and  wearing  apparel  for  the  starving  chil- 
dren of  Guernsey  County,  and  won  the 
hearty  support  of  those  interested  in  this 
local  charity  work. 

Johnson's  benefit  performance  was  for 
the  children  of  the  town  and  admission  was 
by  contribution  of  articles  of  food  or  cloth- 
ing or  cash.  All  receipts  and  supplies  were 
turned  over  to  Probate  Judge  Schlup  for 
relief  work  and  community  kitchens. 

The  benefit  show  was  a  morning  matinee 
which  started  at  10  o'clock.  Children  began 
to  arrive  at  the  theatre  at  9:15  with  their 
contributions.  All  had  donations  for  the 
children  in  the  impoverished  area.  Many  of 
the  children  attending  the  shoAV  were  sent 
by  their  parents  with  liberal  contributions 
of  food  stuffs,  in  addition  to  10  cents  ad- 
mission charge.  Quite  a  number  of  parents 
or  grown-ups  accompanied  small  children, 
the  adults  paying  the  regular  admission  fee 
to  help  in  the  relief  work.  One  woman  hav- 
ing no  youngsters  to  attend  the  show,  went 
to  the  theatre  lobby,  made  a  liberal  food 


donation,  and  gave  a  dollar  bill  as  her  part 
in  the  work.  Others  sent  supplies  and 
money  with  neighbor  children. 

Potatoes  were  collected  and  placed  into 
large  boxes  and  baskets,  over  8  bushels  be- 
ing received.  Apples  in  large  quantities, 
canned  goods  including,  beans,  peas,  corn, 
pears,  peaches,  tomatoes,  soup,  and  other 
varieties,  sugar,  coffee,  tea,  crackers,  loose 
beans,  cereals,  onions,  prunes,  and  numerous 
other  eatables  were  donated.  Jellies  of  all 
kinds,  delicious  fruits  and  preserves  were 
among  the  donations. 

Four  reels  of  funnies  and  educational 
movies  first  shown,  were  secured  through 
the  Cleveland  Film  Board  of  Trade.  A  mes- 
sage received  by  Manager  Johnson  said 
"Shipping  F.  B.  0.  comedies  from  educa- 
tional exchange.  We  are  glad  to  co-operate 
with  you  in  your  fine  plan  to  help  the  un- 
fortunate children  in  your  section.  Always 
feel  free  to  call  upon  us  in  situations  of 
this  kind." 

Everything  in  Saturday  morning's  show 
was  donated,  including  the  theatre,  help, 
and  entertainment.  Over  600  children  were 
present. 

Following  the  movies,  three  acts  of  vaude- 
ville were  presented. 


Catchline  Featured  in  Various 
Mediums  Exploits  "The  Crowd" 


A  CATCHLINE  based  on  the  title  of  "The 
Crowd"  was  an  exploitation  feature 
upon  which  many  advertising  ideas  were 
worked  out  to  create  interest  in  the  showing 
of  that  feature  at  the  Rialto  theatre  in 
Tulsa,  Oklahoma,  recently.  The  line  used 
in  a  variety  of  stunts  and  co-operative  ad- 
vertising was  "Join  the  Crowd  and  see 
'The  Crowd'." 

As  a  street  stunt  the  manager  of  the 
Rialto  engaged  two  girls  of  attractive  ap- 
pearance to  distribute  novelty  envelopes. 
The  girls  wore  red  capes  and  red  caps.  The 
envelopes  they  distributed  contained  the  fol- 
lowing messages : 

"Go  where  'The  Crowd'  goes."  Bottom 
corner  read:  "See  Inside."  Inside  on  card, 
was  the  following  copy:  "You  are  in  dan- 
ger of  missing  the  Season's  Best  Screen 
presentation  at  the  Rialto  if  you  miss  King 
Vidor's  first  picture  since  'The  Big  Pa- 
rade'—'The  Crowd.'  Join  the  crowd  and 
see  it."  Each  envelope  was  sealed.  These 
young  ladies  visited  the  three  leading  hotels 
in  the  city  —  The  Mayo  —  Tulsa  and 
Ketchum,  and  their  appearance  created  a 
great  deal  of  excitement  and  interest. 

The  theatre's  local  camera-man  took  pic- 
tures. This  film  was  made  into  a  trailer 
which  was  run  at  the  theatre  with  the  fol- 
lowing caption:  "See  others  as  they  see 
you  in  'The  Crowd.'  "  Each  day  ten  slides 
were  carried  on  the  screen. 

Arrangements  were  made  with  the  Sit- 


terly  Department  store  for  three  windows 
on  men  and  women 's  ready-to-wear  apparel, 
and  large  poster  panels  were  placed  in  each 
window  with  stills  from  the  picture.  Cards 
carried  the  following  caption:  "Join  'The 
Crowd '  of  buyers  and  wear  one  of  the  latest 
Easter  creations."  This  same  card  was 
placed  in  all  windows.  At  the  Hollywood 
Shoe  Store,  thirty  stills  of  the  production 
were  placed  in  speeial  frames  set  in  all 
windows, 


Atmosphere  Lobby  Attract 
Notice  to  "South  Sea  Love" 

Manager  Jack  L.  Hobby  decorated  his 
lobby  in  a  veritable  South  Sea  Island  set- 
ting that  was  the  talk  of  the  town  for 
"South  Sea  Love"  at  the  Strand  Theatre, 
Tampa,  Fla. 

The  entire  front  was  a  mass  of  luxuriant 
green  palmettos  with  the  floor  of  the  lobby 
strewn  with  pine  needles  which  gave  the 
effect  of  grass. 

On  the  left  side  of  the  lobby  was  a  large 
illuminated  24-sheet  cut-out  and  on  top  of 
the  marquee  was  a  shadow  box  with  a  mus- 
lin cloth  front,  behind  which  was  a  sil- 
houette effect  of  a  hula  dancer — using  the 
fan  idea  to  make  her  shimmy. 

The  ushers  were  garbed  in  white  pants 
and  white  shirts  with  blue  sashes  and  or- 
ange colored  garlands  around  their  necks. 


Showmanship 


■  Brief  F 


PERSONAL  endorsement  cards,  recom- 
mending the  anniversary  show  at  the 
Rialto  and  Plaza  theatres  in  Waterloo, 
were  distributed  by  ushers  at  those  houses 
as  one  of  the  advance  exploitation  features 
used  in  connection  with  the  8th  anniver- 
sary of  Alexander  Frank  as  manager  of  the 
two  houses.  The  cards  were  similar  to  those 
similarly  used  by  the  Butterfield  theatres 
recently  and  reproduced  in  this  department 
of  the  March  31st  issue  of  the  NEWS. 

KEYS  found  in  a  Portland,  Ore.,  theatre, 
are  hung  on  a  board  where  patrons  can  see 
them  and  claim  their  property,  says  "Popular 
Mechanics  Magazine."  A  sign  at  the  top  of -the 
board  reads:  "Is  this  your  key?"  Since  the 
introduction  of  the  service,  scores  of  grateful 
patrons  have  derived  benefit  from  the  novel  in- 
stallation through  the  recovery  of  their  keys. 


JAMES  O.  CHERRY,  manager  of  the  Melba 
theatre,  Dallas,  recently  put  on  a  radio  en- 
tertainment which  exploited  his  showing  of  "The 
Student  Prince"  and  brought  applause  to  the 
broadcasting  station  WFAA  of  the  Dallas  News 
and  Journal.  The  radio  program  included  an 
orchestral  concert  by  the  Dallas  Symphony  Or- 
chestra, which  served  as  a  background  for  a 
running  story  of  the  picture  zvith  interpolated 
dialogue  between  the  characters  of  the  Prince 
and  Kathi,  impersonated  by  the  station  director 
and  one  of  the  entertainers. 


MANAGER  R.  E.  MORRIS  successfully 
demonstrated  to  himself  and  staff  what 
a  difference  the  box-office  receipts  show 
when  a  picture  is  ballyhooed — which  hap- 
pened in  the  case  of  "The  Gaucho"  playing 
at  the  Strand  Theatre,  Maiden,  Mass.  A 
life-size  wooden  horse  equipped  with  a 
Mexican  saddle  and  bridle  was  mounted  on 
a  truck  and  driven  to  all  parts  of  the  city 
and  surrounding  towns.  A  man  dressed  as 
"The  Gaucho"  rode  in  the  saddle. 


EJ.  NICKERSON  put  over  a  series  of 
•  "Movie  Balls"  at  the  Cuban  Club  in  Ybor 
City  that  were  very  successful.  At  the  first 
ball  he  gave  prizes  for  the  best  stunts  and  imi- 
tations of  movie  stars  and  took  motion  pictures 
of  the  dancers  and  contestants  for  a  Beauty 
Contest.  The  second  week  the  finished  pictures 
were  projected  and  the  people  voted  for  their 
choice.  Nickerson  got  a  great  laugh  at  the 
finish  of  the  showing  of  the  pictures,  when  he 
had  the  negative  film  run  with  all  dancers  and 
contestants  showing  up  in  "black  face." 


NATE  FRUDENFELD,  manager,  has  pre- 
pared a  nice  little  stunt  exploiting  Herbie 
Koch,  Capitol  Theatre  organist  at  Des  Moines. 
He  had  some  films  of  Herbie  which  were  run 
some  time  back.  Now  he  has  run  off  from  the 
film  on  special  paper  perforated  like  a  film  in 
which  Herbie's  smile  is  shown  in  four  succeed- 
ing pictures.  These  will  be  given  azvay  to  all 
the  patrons  of  the  theatre  at  a  near  date. 


JH.  McLAUGHLIN,  of  the  Franklin 
.  Theatre  in  Tampa,  is  putting  out  a  "I 
fit  your  pocket"  program  that  is  nifty.  It  is 
printed  on  light  cardboard,  four  pages  about 
3x4  inches  in  size.  The  front  page  gives 
a  little  dope  on  the  prices,  dates  and  theatre 
name.  The  two  inside  pages  are  devoted  to 
the  weeks  program  and  the  back  page  has  a 
weekly  writeup  on  the  features  of  the  house. 


April    28,    19  28 


U.Y> 


Nine  Shops  Represented  in  Show 
of  Fashions  at  Theatre 


Vitaphone  Trailer  Record  Used  as 
Lobby  Ballyhoo  for  Current  Bill 

FM.  VAN  AUKEN,  in  charge  of  exploitation  for  the  Arcade  Thea- 
tre, West  Palm  Beach.  Florida,  has  devised  ;i  new  use  for  the 
*    Vitaphoned  trailer  that  is  a  standard  iicci— m\  on  Warner  Bros. 
"Tenderloin."   After  featuring  the  trailer  as  advanced  exploitation.  Van 
Auken  worked  out  a  way  to  put  it  into  action  during  tin-  picture's  engage- 
ment as  a  sidewalk  ballyhoo. 

The  record  from  the  trailer  was  run  on  an  Kdison  phonograph  motor 
and  amplified  to  the  marquee  using  amplifying  apparatus  and  two  loud 
speakers. 

This  stunt  can  he  used  on  any  of  the  Vitaphone  trailer-  which  W  ar- 
ner  Bros,  issue  on  all  their  sound  specials. 


Radio   Presentation  Used 
for  Broadcast  Stars 

Manager  Chas.  H.  Amos  had  booked  a 
popular  radio  team  in  conjunction  with  the 
showing  of  "Hose  Marie"  at  the  Riviera 
Theatre,  Knoxvillc,  Tenn.,  and  that  gave 
him  the  idea  of  tieing  up  with  them. 

Accordingly,  Amos  built  a  radio  showing 
two  dials  with  a  loud  speaker  on  top — out 
of  beaverboard.  Behind  this  mammouth 
radio  outfit  was  a  net  which  practically 
made  the  men  behind  the  curtain  invisible. 

When  the  curtain  opened,  a  buy  in  dress- 
ing gown  was  at  the  radio  and  as  he  turned 
the  dials  to  different  point.-,  the  act  and 
orchestra  back  of  the  scrim  would  imitate 
the  popular  radio  stations  with  music,  voice 
and  especially  the  call  announcements. 

When  quite  a  bit  of  this  had  been  done, 
the  announcer  back  stage  announced  the 
Riviera  orchestra  and  act  the  lights  were 
brought  up  bringing  the  orchestra  in  view 
and  the  scrim  was  pulled  away. 


Cafeteria  Distributes  Ads 
for  "Patent  Leather  Kid" 

In  exploiting  "The  Patent  Leather  Kid," 
during  its  roadshow  engagement  at  the  Cri- 
terion Theatre,  Los  Angeles,  a  cooperative 
tie-up  with  Chickle  gum  and  Leighton's 
cafeteria,  proved  a  valuable  publicity  get- 
ter. Ten  thousand  envelopes  were  printed, 
advertising  a  brand  of  gum  and  the.  Barthel- 
mess  sj>ecial  on  one  side  and  Leighton's 
cafeterias  on  the  other.  A  stick  of  gum  was 
put  in  each  envelope.  As  each  customer  pre- 
sented his  tray  at  the  desk  to  receive  a 
check,  one  of  the  envelopes  was  dropped  on 
the  tray.  This  was  done  at  both  of  the 
Leighton  cafeterias. 

The  two  restaurants  also  distributed  daily 
3,500  special  menu  cards  advertising  their 
fifty  cent  chicken  dinners  and  the  showing 
of  "The  Patent  Leather  Kid."  The  menus 
were  placed  every  day  throughout  the  run 
of  the  picture  on  every  table  in  the  com- 
pany's two  Broadway  cafeterias. 

Allen  Promoted  to  Post  as 
Manager  in  Indianapolis 

Wally  Allen,  formerly  director  of  pub- 
licity and  advertising  for  the  Loew  thea- 
tres in  Pittsburgh  has  assumed  his  new  du- 
ties as  manager  of  Loew's  Palace  theatre 
at  Indianapolis,  the  post  to  which  he  was 
recently  promoted. 


A  RATHER  unusual  combination  of  cir- 
cumstanccs  brought  about  the  consum- 
mation of  one  of  the  most  extensive  fashion 
shows  tied  up  with  a  motion  picture  pres- 
entation, when  B.  F.  Keith's  theatre  in 
Washington,  D.  C,  gave  first  place  to  the 
feature  film  in  exploitation  conducted  with 
the  cooperation  of  nine  local  shops  for  the 
showing  of  "The  American  Beauty." 

Roland  Robbins,  manager  of  Keith's, 
staged  the  fashion  revue  in  which  the  local 
merchants  participated  with  exhibits  and 
special  advertising.  The  event  was  pre- 
sented in  connection  with  the  Easter  week 
bill  at  Keith's.  The  prominence  given  the 
picture  through  this  campaign  was  con- 
trary to  the  usual  custom  at  this  theatre  of 
featuring  vaudeville  above  the  film  portion 
of  the  bill. 

Nine  of  Washington's  shops  participated 
in  this  eye-feast  of  gorgeous  feminine  attire. 
A  heavy  of  professional  mannikins  ex- 
quisitely beautiful  themselves  and  all  Wash- 
ington girls,  exhibited  an  array  of  the  latest 
advanced  modes  in  superb  evening  gowns 
and  wraps,  tailored  wear,  imported  embroid- 
ered frocks,  classy  sport  attire,  smart 
millinery,  novelty  footwear,  etc.,  and  repre- 


ALTHOUGH  several  managers  have  used 
the  "Find  the  Line"  contest,  Man 
ager  J.  P,  Harrison  went  a  step  or  two 
farther  by  calling  it  the  new  indoor  sporl 
and  announcing  it  for  an  indefinite  run. 

For  those  who  aren't  entirely  familiar 
with  the  "Find  the  Line"  contest,  five  lines 
taken  from  five  different  ads  in  the  Classi- 
fied-Ad page  are  shown  at  one  side  of  the 
ad  and  contestants  are  required  to  find  the 
ads  these  lines  come  from  and  then  send 
them  in  to  the  Contest  Editor  who  judges 
them  as  to  correctness,  neatness  and  ar- 
rangement. 

Harrison  got  on  the  average  of  JO  inches 
free  space  daily  and  the  letter-  sent  in  bj 
the  contestants  were  so  numerous  that  the 
local  Postmaster  called  up  the  Contest  Edi- 
tor to  inquire  how  much  longer  the  Contest 
was  going  to  last. 

The  stunt  not  only  works  to  the  advantage 
of  selling  a  picture  but  derives  a  certain 


senting  the  firms  of  Agasta,  Art  era  ft  Shoes, 
Francise,  Inc.,  Gillespie,  Hicks,  Pluym's, 
Rizik  Bros.,  Serposs  and  Young's.  -lame-  A. 
Keane,  former  director  on  the  Ince  lot  and 
well  known  consultant  on  fashion  decrees 
for  various  Hollywood  producers,  stages  the 
American  Beauty  Style  Show  in  a  master- 
ful manner. 

Each  participating  shop  carried  an- 
nouncements in  its  regular  advertising  and 
in  addition  went  in  for  the  full  page  co- 
operative trucks  tied  in  with  Keith's  Thea- 
tre and  the  picture.  Special  window  dis- 
plays were  made  at  each  dealer's  establish- 
ment and  Rizik  Bros.,  using  a  well  known 
entertainer  from  the  elassy  Cafe  Madril- 
lon  as  his  mannikin,  brought  in  another 
tieup  feature  whereby  the  Style  Show  was 
advertised  at  this  popular  night  club. 

Emile,  the  Mecca  of  the  elite  of  Washing- 
ton society,  installed  a  complete  Beauty 
Salon  in  the  Promenade  Lounge  of  Keith's 
With  a  corps  of  beauty  experts  in  attend- 
ance, demonstrating  the  beauty  secrete  of 
Billie  Dove.  Before  and  after  each  matinee 
performance  an  advertised  lecture  was 
given  in  the  theatre  on  "American  Beauty" 
t  reatments. 


amount  of  prestige  for  the  theatre  as  well. 
Ten  prizes  in  the  form  of  passes  are 
awarded  daily  to  the  winners  and  no  one 
person  can  win  more  than  twice  in  any  one 
week. 


Lively  Interest  in  Revival 
Programs  at  Liberty 

Following  a  custom  adopted  by  exhibi- 
tors in  some  other  cities,  Samuel  Carver, 
manager  of  the  Liberty  theatre,  first  run 
downtown  house  in  Kansas  City,  found  a 
lively  response  to  a  voting  contest  on  the 
revival  of  pictures  shown  in  the  last  two  or 
three  years.  Each  performance  a  "reader" 
is  thrown  on  the  screen,  explaining  to  the 
audience  that  the  management  will  show  one 
or  two  pictures  receiving  the  largest  num- 
ber of  votes,  providing  the  pictures  have 
been  shown  in  the  last  two  or  three  years. 


Fans  Identify  Stars  in 
This  Teaser  Campaign 

A J.  SHARICK,  Universal  exploi- 
teer,  played  up  to  the  public's 
•  fondness  for  guessing  games  in 
the  development  of  a  novel  teaser 
campaign  for  the  showing  of  "The 
Cohens  and  Kellys  in  Paris"  at  the 
Lumberg  theatre,  Niagara  Falls.  The 
title  of  the  picture  was  withheld  for 
the  three  days  in  which  the  identifica- 
tion contest  was  carried  in  a  local 
newspaper.  The  fans  were  offered 
passes  to  the  show  as  prizes  for  nam- 
ing the  stars  whose  pictures  were 
printed  in  the  paper  without  captions. 
In  addition  to  naming  the  stars,  the 
contestants  were  required  to  give  the 
titles  of  the  latest  pictures  in  which 
the  players  had  appeared. 


"Find  the  Line"  Game  Popular 
Stunt  for  Waco  Theatre 


1340 


.1  /  at  i  on    Picture    N  ezv  s 


Briefs 


The  "Forest  Ranger"  group,  a  series  of 
12  two-reelers,  is  planned  for  filming  this 
year  by  Universal  and  is  scheduled  to  enter 
production  May  15th.  Edmund  Cobb  will  be 
the  star. 


The  subject  of  the  sixth  and  final  Great 
Events  subjects  which  Dr.  Herbert  Kalmus 
has  been  filming  for  M-G-M  will  be  "Cleo- 
patra." Casting  and  other  preparations  are 
now  in  progress.  R.  William  Neill  will  di- 
rect. 


Lon  Chaney  this  week  started  work  on 
his  new  M-G-M  starring  vehicle,  "While 
the  City  Sleeps,"  an  original  by  A.  P. 
Younger  which  Jack  Conway  is  directing. 
With  the  exception  of  Anita  Page  the  cast 
is  made  up  of  former  stage  artists.  Assist- 
ing the  star  are  Lydia  Yeamans  Titus, 
Richard  Carle,  musical  comedy  comic, 
Polly  Moran,  Clarence  Lyle,  Wheeler  Oak- 
man,  Carroll  Nye  and  William  Orlamond. 


Hoot  Gibson  is  now  at  work  on  a  new 
picture  for  Universal,  "Clearing  the  Trail." 
His  unit  is  on  location  at  Lone  Pine,  Gal., 
for  exteriors.  Dorothy  Gulliver  is  the  hero- 
ine and  in  the  support  are  Fred  Gilman, 
Cap  Anderson,  Philo  McCullough,  Andy 
Wa.ldron  and  Duke  Lee.  Reaves  Eason  is 
directing1. 


Arvid  Gilstrom,  comedy  director,  has 
signed  a  new  contract  with  Al  Christie  to 
direct  comedies  for  the  coming  year.  The 
other  Christie  directors  are  Harold  Beau- 
dine,  William  Watson,  Walter  Graham  and 
Bill  Holland. 


"The  largest  cast  of  principals  ever 
assembled  in  the  Culver  City  studio,"  is 
M-(i-M's  calculation  regarding  the  size  '>t 
the  cast  appearing  in  "The  Bellamy  Trial." 
19  pei'sons  are  featured  in  the  film  and  all 
appear  in  the  same  scenes  in  the  courtroom 
sequences.  There  are  also  7'2  "bit"  play- 
ers. In  the  courtroom  scenes  Monta  Bell 
has  400  extras  at  work  and  91  performers. 

Jack  Duffy  will  head  his  own  unit  this 
year,  making  a  series  of  eight  pictures  for 
Al  Christie. 


Jack  Luden  and  Fred  Kohler  have  been 
added  to  the  cast  of  Paramount 's  "The 
Perfumed  Trap,"  Kohler  having  recovered 
from  his  brief  illness. 


Marion  Davies  will  have  less  than  10 
days'  vacation  between  the  completion  of 
"Show  People"  and  •"Her  Cardboard 
Lover."  Following  the  hitter  production 
the  star  is  planning  to  take  a  European  va- 
cation and  in  the  fall  will  make  "Buddies." 
William  Haines  will  also  he  given  a  short 
vacation. 


Paul  Lukas  wall  have  the  role  of  the 
heavy  in  "Hot  News,"  Paramount 's  fea- 
ture production  based  on  the  adventures  of 
newsreel  photographers.  Xeil  Hamilton  will 
be  leading-  man. 


Don  Alvarado  will  be  the  "bov  friend" 
of  Phyllis  Haver  in  "The  Battle  of  the 


Sexes,"  D.  W.  Griffith's  next  production 
for  United  Artists. 


Ken  Maynard's  next  starring  vehicle  for 
First  National  will  be  "The  Phantom 
City."  It  is  scheduled  to  go  into  work  im- 
mediately by  Charles  R.  Rogers,  producer 
of  the  Maynard  westerns  for  First  National. 


Martha  Sleeper  will  be  the  feminine  lead 
opposite  Warner  Baxter  in  "Danger 
Street,"  the  F  B  0  production. 


Columbia  now  has  "The  Way  of  the 
Strong"  in  work  with  Erie  C.  Kenton  as 
director  and  Huntley  Gordon  and  Gaston 
Glass  as  masculine  leads. 


"Out  of  the  Ruins"  the  story  by  Sir 
Philip  Gibbs,  will  be  Richard  Barthelmess' 
next  stellar  effort  for  First  National.  Ger- 
ald Duffy  is  writing  the  continuity,  John 
Francis  Dillon  has  been  assigned  to  direct. 
Filming  is  set  for  about  May  21  upon  the 
return  of  the  star  from  Hawaii.  "Mutiny," 
by  Scott  Darling  will  be  one  of  his  vehicles 
for  the  near  future. 


"Prowlers  of  the  Sea"  and  "Green 
Grass  Widows,"  Tiffany-Stahl  productions, 
reached  completion  on  the  same  day  last 
week. 


Dorothy  Mackaill,  Betty  Compson  and 
Douglas  Fairbanks,  Jr.,  have  been  cast  in 
the  three  important  supporting'  roles  in 
"The  Barker,"  First  National's  Milton 
Sills  special. 


Director  Howard  Bretherton  has  chosen 
Hugh  Herbert  for  a  role  in  "Fools  in  the 
Fog,"  a  new  Warner  Bros.'  production 
which  got  under  way  last  week.  Herbert 
replaces  Tom  Dugan  in  the  cast. 


William  Beaudine  will  direct  Mary  Astor 
in  her  next  vehicle  at  the  First  National 
studio. 


Tully  Marshall,  character  actor,  has 
joined  the  cast  of  "The  Perfect  Crime," 
now  in  filming;  under  the  direction  of  Bert 
Glennon  for  F  B  0. 


John  Darrow,  who  changed  his  name  from 
Harry  Simpson,  has  been  added  to  the  cast 
of  Howard  Hughe's  players  in  Caddo  pro- 
ductions. He  is  a  brother  of  Allan  Simpson, 
screen  actor. 


Harvey  Thew,  who  recently  joined  Co- 
lumbia's writing  staff,  is  making  an  adap- 
tation of  "Bridge,"  one  of  the  four  re- 
maining' releases  on  the  Columbia  program. 
A  cast  is  now  under  consideration. 


The  new  title  for  Colleen  Moore's  picture 
now  in  work  at  the  First  National  Burbank 
studio  will  be  "Happiness  Ahead,"  instead 
of  "Heart  to  Heart."  The  latter  title  will 
be  given  the  new  picture  featuring  Mary 
Astor  previously  called  "Once  There  Was 
a  Princess."  "The  Head  Man"  will  be  the 
release  title  for  the  picture  being  made 
from  the  storv,  "The  Boss  of  Little  Ar- 
cadv. ' ' 


George  B.  Seitz  is  directing  Lois  Wilson 
in  "Ransom,"  an  adaptation  from  his  own 
story,  "San  Francisco,"  at  the  Columbia 
picture  plant. 


First  National  has  bought  the  screen 
rights  to  "Diversion,"  the  stage  play  by 
John  Van  Druton.  Richard  Barthelmess 
will  be  starred  in  the  screen  version. 


"United  States  Smith,"  Gotham's  tenth 
production  for  thej  current  schedule^  is 
ready  for  camera  work.  The  three  princi- 
pals will  be  Eddie  Gribbon,  Lila  Lee  and 
Mickey  Bennett.  Joseph  Henaberry  is  di- 
recting:. 


H.  B.  Warner  has  been  signed  by  First 
National  for  a  featured  role  in  "The  Divine 
Lady." 


Frank  Capra,  Columbia  director,  has  re- 
turned to  the  home  lot  after  a  brief  sojourn 
at  M-G-M.  He  is  now  preparing  to  start  a 
new  comedy.  Byron  Haskins,  another  Co- 
lumbia director,  is  finishing  the  details  of 
an  original  story  to  go  into  work  shortly. 


Dorothy  Knapp,  Earl  Carroll  "Vanities" 
beauty,  will  be  the  central  figure  of  a  bath- 
ing beauty  contest  in  "None  But  the 
Brave."  Fox  Films  will  do  the  picture  in 
Technicolor.  Charles  Morton  and  Earle1 
Foxe  will  be  the  chief  male  players.  Albert 
Ray  will  direct. 


"The  Other  Tomorrow,"  the  story  of  the 
Georgia  cotton  belt  by  Octavus  Roy  Cohen, 
has  been  purchased  by  First  National  as  a 
vehicle  for  Billie  Dove. 


Fox  Films  has  scheduled  for  early  pro- 
duction "Chasing  Through  Europe,"  which 
will  continue  the  adventures  in  the  life  of  a 
news  cameraman  which  form  the  story  of 
"The  News  Parade."  Nick  Stuart  "and 
Sally  Phipps  will  be  the  leads.  David  But- 
ler and  William  Oonselman,  who  wrote 
' '  The  News  Parade ' '  story,  have  already 
started  preparations  for  the  new  picture. 


C.  C.  Burr  has  commenced  work  on  his 
next  First  National  feature  starring  Johnny 
Hines,  tentatively  titled  "Black  Magic." 
The  story  is  by  Jack  Townley.  Louise  Lor- 
raine has  been  signed  for  the  leading  femi- 
nine role.  Other  players  signed  are  Walter 
James,  Edmund  Breese,  Charles  Giblyn, 
Henry  Herbert,  Betty  Egan  and  Kashi 
Heraldi.  Charles  Hines  is  directing  his 
brother. 


With  shooting  under  way  on  "'The  Way 
of  the  Strong,"  Columbia  has  started  on 
the  last  lap  of  production  for  the  current 
schedule  of  releases.  Three  pictures  are  in 
work,  one  has  been  completed  and  final 
preparations  are  being  made  for  the  film- 
ing of  the  remaining  four. 


In  "The  Deadline,"  M-G-M 's  newspaper 
romance,  G.  Raymond  Bye  will  play  the 
role  of  the  detective  captain.  Joyzelle  Joy- 
ner,  dancer,  will  be  seen  as  the  cabaret  girl. 


April    28,    19  28 


1341 


Key  City  Reports 


JSeiv   York  City 

JUST  a  so-so  showing  for  the  majority 
of  the  Broadway  theatres  last  week 
with  nothing  much  out-of-the-ordinary 
happening  along  in  the  way  of  outstanding 
attendance  marks.  On  the  contrary,  three  of 
the  regulars  dropped  out  after  making  as 
brave  a  stand  as  possible. 

Much  wagging  of  tongues  preceded  the 
premiere  of  Paramount's  "Abie"  at  the  44th 
Street  theatre  and  many  of  the  boys  among 
the  local  trade  were  "needled"  to  a  point 
where  something  in  the  way  of  a  sensation 
was  expected  from  the  screen  version  of  the 
widely  known  Anne  Nichols'  comedy.  Over- 
stimulation and  a  natural  reaction  from  a 
great  ballyhoo  may  somewhat  account  for 
a  lack  of  enthusiasm  from  certain  members 
of  the  trade  and  diversity  of  opinion  from 
local  newspaper  reviewers  a,s  to  the  merits 
of  this  highly-touted  film.  It  will  be  recalled 
that  the  premiere  of  the  Nichols'  stage  play 
received  the  same  treatment  from  the  press 
— and  others  at  the  outset — but  what  hap- 
pened is  pleasant  history  for  Miss  Nichols. 
Anyway,  conjecture  over  "Abie"  is  rampant. 
The  box  office  will  tell  the  story. 

Among  the  popular  priced  houses  the 
Roxy  and  the  Paramount  led  the  proces- 
sion but  the  big  Fox  first  run  house  showed 
a  falling  off  from  the  previous  week.  The 
feature  picture  was  "Love  Hungry"  (Fox) 
surrounded  by  the  usual  lavish  Rothafel 
bill.  The  Paramount  had  Paul  Whiteman 
and  the  Menjou  feature  "A  Night  of  Mys- 
tery" (Par.)  and  honors  were  about  even 
for  a  good  week's  attendance. 

The  Capitol  did  not  do  so  well  with  a 
second  week  of  the  Gilbert-Garbo  team  in 
"Love"  but  this  was  to  be  expected  after  its 
long  run  here  and  this  fact  coupled  with  the 
decline  only  gave  the  house  a  fair  return. 

The  Strand  with  "The  Mad  Hour"  (F.  N.) 
turned  in  an  average  week's  trade  for  the 
house  and  the  Rialto  finished  up  with  a 
pretty  fair  run  of  "The  Legion  of  the  Con- 
demned." Tin's  airplane  picture  has  received 
a  good  rating  but  was  a  bit  hard  put  to 
compete  with  "Wings,"  another  aviation  film. 
With  the  competition  of  the  latter  out  of 
the  way  the  former  might  have  stayed  quite 
a  long  time. 

Harold  Lloyd  in  his  new  picture, 
"Speedy,"  did  a  consistent  second  week  at 

the  Rivoli  and  went  into  the  third  with 
strong  indications  that  this  film  is  in  for 
a  good  run.  The  Colony  closed  its  doors 
with  the  termination  of  the  four  week's  run 
of  "We  Americans" — and  to  a  showing 
hardly  in  keeping  with  the  reported  draw- 
ing power  of  the  picture.  A  tough  spot  on 
the  street  is  the  real  dope  on  this. 

The  Criterion  is  still  prospering  with 
"Wings"  (Par.)  True,  the  picture  feels  the 
ups  and  downs  of  the  street,  but  continues 
to  display  strength  in  its  ninth  month.  The 
popularity  of  the  Farrell-Gaynor  combina- 
tion is  getting  in  its  wallop  at  the  Gobe  with 
the  result  that  "Street  Angel"  took  a  de- 
cided spurt  tor  the  week.  It  is  probably  the 
strongest  of  the  Fox  two-a-dav  line  up 
along  the  Street.  "Four  Sons"  at 'the  Gaietv 
(Fox)  can  be  rated  as  next  in  line  with 
trade  for  the  week  fair.  "Mother  Machree" 
(Fox)  lingers  at  the  Times  Square. 

The  Embassy  with  "Two  Lovers"  (U.  A.) 
turned  in  another  week  of  average  business 
and  still  does  not  show  signs  of  giving  up 
to  another  picture.  Universal  closed  the  run 
of  "Unc.le  Tom's  Cabin"  at  the  Central  and 
will  probably  follow  in  with  "The  Man  Who 
Laughs"    (U).    As   mentioned    last  week. 


"Tenderloin  (W.  1!.>  will  be  succeeded  at 
Warner's  with  "Glorious  Betsy"  and  Vita- 
phone.  Zakora's  "The  Last  Moment"  did 
well  enough  for  a  week  at  the  Cameo. 

The  Astor  with  M-G-M's  "The  Trail  of 
'98"  continues  to  draw  steady  trade. 

Dallas 

DALLAS  theatregoers  discovered  that 
some  good  pictures  were  being  shown 
last  week,  and  as  the  weather  was  ideal  they 
partook  of  the  offerings,  and  the  result  was 
that  Dallas  theatre  business  was  very  good. 

The  Melba  is  proceeding  to  do  what  could 
not  be  done,  and  Al  Jolson  in  "The  Jazz 
Singer"  is  going  into  the  third  week,  with 
two  weeks  of  good  business  already  chalked 
up.  Three-week  runs  are  rare  in  Dallas,  but 
from  present  appearances  it  can  be  done. 

At  the  Majestic.  "Publicity  Madness," 
with  Lois  Moran  and  Edmund  Lowe,  failed 
to  draw,  but  an  unusually  good  vaudeville 
bill,  headed  by  "The  Rookies,"  brought  them 
in  and  business  for  the  week  was  good. 

"The  Showdown,"  with  George  Bancroft 
and  Evelyn  Brent,  at  the  Palace,  brought 
business  down,  and  comment  was  not  fa- 
vorable. Although  a  profit  was  shown  for 
the  week  it  was  a  bad  bet  for  the  Palace. 

The  Capitol,  showing  "Seventh  Heaven" 
in  a  return  engagement,  packed  them  every 
night,  and  gross  for  the  week  was  the  larg- 
est recorded  this  year.  This  picture  would 
have  held  up  for  a  longer  run. 

"Stand  and  Deliver,"  with  Rod  La  Rocque 
and  Lupe  Valez,  and  "Wife  Savers,"  with 
Wallace  Beery  and  Raymond  Hatton, 
proved  good  drawing  cards  at  the  Old  Mill, 
and  business  was  very  good. 

"The  Love  Mart,"  with  H ill ie  Dove  and 
Gilbert  Roland,  and  "Wild  Geese,"  with 
Belle  Bennett  and  Eve  Southern,  added  an- 
other good  week  to  the  Arcadia's  books. 

St.  Louis 

WITH  employment  on  the  increase,  tin- 
Lenten  season  passed  into  history, 
and  fairish  sort  of  entertainment  on  tap  at 
the  various  amusement  palaces,  St.  Louis- 
ians  went  to  their  favorite  first-run  picture 
houses  in  greater  aggregate  than  during  the 
average  week  of  the  past  Winter  in  the 
seven-day  period  that  ended  on  April  20. 

At  Loew's  State.  Corinnc  Griffith  held 
forth  in  "The  Garden  of  Eden."  and  sup- 
ported by  a  stage  show  entitled  "Pinwheels," 
pulled  in  her  share  of  the  patronage  passed 
out  during  the  week.  Corinne  has  quite  a 
personal  following  in  St.  Louis  and  vicinity. 

At  the  Missouri,  Richard  Dix  was  on  the 
screen.  The  title  of  the  picture  feature  was 
"Easy  Come,  Easy  Go,"  while  on  the  stage 
Arthur  Nealy  was  in  charge  as  master  of 
ceremonies.  On  the  whole  it  was  a  good 
average  week  for  this  house. 

Across  the  street.  Vitaphone  continued  to 
do  very  good  business  with  "Tenderloin," 
which  was  held  over  for  an  extra  week. 

The  St.  Louis  Theatre  showed  on  its 
screen  Madge  Bellamy  in  "Play  Girl."  Ses- 
sue  Hayakawa,  the  well-known  motion  pic- 
ture star,  was  the  vaudeville  headliner  of  the 
week.  Receipts  were  up  to  standard  set  by 
this  popular  house. 

Downtown  at  Skouras  Brothers'  Ambassa- 
dor. Esther  Ralston,  in  "Love  and  Learn," 
and  Ed  Lowry  on  the  stage  "In  Hollywood," 
had  a  very  big  week. 


Minneapolis 

THERE  were  some  fairly  good  movie  at- 
tractions in  Minneapolis  last  week  and 
business  responded  to  them  in  nice  style. 

Harold  Lloyd  in  "Speedy"  was  the  stand- 
out attraction  of  the  week,  and  this  film 
comedy  proved  extremely  popular  at  the 
State.  If  it  had  been  shown  in  some  smaller 
house  it  undoubtedly  would  have  been  held 
over  for  a  second  week.  Lon  Chaney  in 
"The  Big  City"  held  forth  at  the  new  Min- 
nesota, which  supplemented  its  program 
with  the  Publix  stage  unit  show,  "Dancing 
Feet."  The  Minnesota  enjoyed  an  excellent 
business,  although  attendance  is  naturally 
not  up  to  the  standard  of  the  first  two  or 
three  weeks,  when  the  town  was  fighting  for 
the  opportunity  to  see  its  largest  and  hand- 
somest picture  theatre. 

At  the  Strand  "The  Crowd"  did  a  satis- 
factory business,  although  not  as  big  as  this 
very  excellent  picture  deserved  to  do.  Tom 
Mix,  in  "Horseman  of  the  Plains,"  was  the 
Pantages  attraction,  and  Mix  drew  in  the 
crowds,  as  he  always  does.  Pola  Negri  did 
about  the  average  business  at  the  Lyric, 
while  "One  Round  Hogan"  proved  popular 
at  the  Hennepin-Orpheum,  where  Ted 
Lewis  and  his  orchestra  were  the  big  at- 
tractions. The  Seventh  Street  showed  Sally 
Blaine  in  "Her  Summer  Hero." 

The  neighborhood  houses  were  showing 
some  rather  nice  attractions  and  found  that 
they  were  still  pulling.  These  included  "The 
Gaucho,"  at  the  Lagoon  and  Loring;  "Sev- 
enth Heaven,"  at  the  Rialto,  and  "The  Last 
Command,"  at  the  American. 

The  movies  had  two  strong  legitimate  at- 
tractions to  contend  with.  One  was  "Broad- 
way," at  the  Metropolitan,  and  the  other  was 
"Chicago"  at  the  Shubert,  where  Lillian  Fos- 
ter opened  a  three  weeks'  guest  star  engage- 
ment with  the  Bainbridge  Players. 

Buffalo 

BUSINMCSS  at  Buffalo  playhouses  last 
week  was  fair,  but  nothing  to  write  home 
about,  due  largely  to  inclement  weather. 
Shea's  Buffalo  got  normal  patronage  for 
"The  Garden  of  Eden"  on  the  screen,  and 
1 1 ula  Blues,"  an  elaborate  Publix  revue,  on 
the  stage.  The  receipts,  however,  did  not 
measure  up  to  the  previous  week's,  when 
Harold  Lloyd  in  "Speedy"  broke  all  records. 
"Tartuffe,  the  Hypocrite,"  a  UFA  produc- 
tion, did  not  quite  measure  up  to  expecta- 
tions at  the  Hippodrome,  although  Emil 
Jannings,  star  of  the  picture,  drew  his  fol- 
lowers in  good  numbers.  Prince  I.ei  Lani 
and  his  Royal  Samoans,  singers,  dancers 
and  musicians,  topped  the  vaudeville  bill. 
The  week  started  off  excellently  but  fell  off 
gradually  later. 

At  the  Great  Lakes,  "The  Leopard  Lady" 
on  the  screen  and  the  Varsity  Frcshies.  a 
collegian  orchestra,  which  evoked  favorable 
comment,  drew  the  customers  in  good  fash- 
ion.  Loew's  State  had  a  very  good  week, 
largely  due  to  the  personal  appearance  of 
Jim  Corbett,  famous  prize-light  champion, 
in  a  comedy  skit,  as  head  of  the  stage  bill 
The  picture  was  "Bringing  Up  Father."  The 
crowds  that  (locked  to  Loew's,  however, 
went  to  see  Corbett. 

The  Lafayette  had  a  fair  box-office  turn- 
over, with  "The  Port  of  Missing  Girls" 
the  cinema  attraction,  and  "Jerry  and  Her 
Baby  Grandes,"  featuring  a  quartet  of  fe- 
male pianists,  heading  the  vaudeville  of- 
fering. 


1342 


Motion    Picture  News 


Cleveland 

THE  past  week  was  generally  satisfac- 
tory from  a  box-office  angle.  No  rec- 
ords were  broken.  But,  on  the  other  hand, 
all  of  the  theatres  report  that  business  was 
average,  so  there  are  no  deficits  to  report. 

"Wings,"  playing  its  second  week  of  a 
roadshow  engagement  at  the  Colonial  The- 
atre, continues  to  attract  large  crowds,  es- 
pecially for  the  evening  performances.  The 
matinees  are  rather  light.  "The  Patent 
Leather  Kid"  did  well  enough  at  the  Still- 
man  to  justify  holding  it  over  for  another 
week.  "Old  Ironsides,"  playing  its  first 
local  popular  prices'  engagement  at  the  Al- 
len, did  very  well,  boosted  by  exploitation 
and  contests. 

The  State  Theatre  had  big  crowds  all 
week.  The  feature  attraction  was  "A  Night 
of  Mystery,"  something  a  little  different 
from  the  usual  Menjou  picture.  Keith's 
Palace  kept  the  house  full  for  all  perform- 
ances of  "The  Mad  Hour,"  a  typical  Elinor 
Glyn  picture,  with  a  great  punch  at  the 
finish. 

Harry  Langdon's  comedy,  "The  Chaser," 
pleased  the  l.angdon  fans,  with  its  slapstick 
comedy  and  its  gags.  Reade's  Hippodrome 
had  just  a  fair  week.  "Stop  That  Man"  was 
the  feature  attraction,  a  diverting  comedy- 
melodrama,  which  deserved  greater  appre- 
ciation by  the  public.  The  Park  played  a 
first-run  neighborhood  engagement  of  "The 
Last  Command"  with  most  satisfactory  re- 
sults. 

The  Cameo  continued  with  the  second-run 
downtown  showing  of  "Speedy"  with  such 
success  that  the  run  is  being  continued.  And 
"The  Jazz  Singer,"  like  the  brook,  runs  on 
indefinitely  at  the  Circle  with  Vitaphone. 
This  picture  played  the  Stillman  for  five 
weeks,  and  is  now  about  to  enter  its  third 
week  at  the  Circle 

Neighborhood  theatre  business  is  not 
satisfactory. 

Albany  and  Troy 

THERE  was  little  cause  for  complaint 
among  the  exhibitors  of  Albany  last 
week,  in  so  far  as  business  was  concerned. 
The  weather  remained  cool  throughout  the 
week,  and  there  were  no  counter  attractions 
to  seriously  cut  into  receipts  at  the  box 
office.  As  a  result,  the  majority  of  the  the- 
atres reported  business  as  being  up  to  nor- 
mal, and  in  some  cases  almost  reaching  the 
previous  week,  when  the  crowds  came  back 
strong  after  the  Lenten  season.  One  of  the 
biggest  business  getters  of  the  week  in  Al- 
bany proved  to  be  Harold  Lloyd  in 
"Speedy.".  .  This  picture  had  been  liberally 
advertised,  and  the  fact  that  it  was  going 
over  well  in  New  York  City,  150  miles  away, 
seemed  to  be  pretty  well  known  in  Albany, 
and  to  have  its  effect.  There  were  standing 
lines  each  night,  while  the  matinees  ap- 
peared to  be  above  the  average. 

At  the  Leland,  "A  Girl  in  Every  Port" 
packed  them  in  each  night,  although  the  pic- 
ture was  little  above  average  from  the  stand- 
point of  entertainment.  But  it  seemed  to 
please  and  the  crowds  came.  At  the  Mark 
Ritz,  "Tillie's  Punctured  Romance"  went 
over  exceptionally  well  throughout  the  week, 
starting  off  with  a  bang  and  gaining  day  by 
day.  The  Clinton  Square  Theatre,  which 
is  playing  first-run  double  features,  did  well 
with  "Pajamas,,  and  "The  Streets  of  Shang- 
hai." Proctor's  Grand  scored  in  having  the 
first  pictures  of  Major  Fitzmaurice,  the 
transatlantic  flier.  The  theatre  lost  no  time 
in  advertising  the  fact,  and  inasmuch  as  his 
relatives  reside  in  the  neighboring  city  of 
Troy,  there  was  a  big  crowd  on  hand  to  see 
the  newsreel  of  the  flier.  Business  contin- 
ued good  at  Harmanus-Bleecker  Hall,  with 
a  combination  of  vaudeville  and  pictures. 
Neighborhood  houses,  such  as  the  Eagle, 
Colonial,  Arbor  and  other  theatres  in  Al- 
bany, which  depend  upon  residential  rather 
than  downtown  business,  reported  business 
as  good. 


In  Troy,  Gloria  Swanson  in  "Sadie  Thomp- 
son" did  not  come  up  to  expectations  from 
the  standpoint  of  the  box-office.  In  fact, 
business  was  reported  as  poor.  The  picture 
started  off  well,  but  for  some  reason  did  not 
hold  up,  many  complaining  that  they  did  not 
care  for  the  picture,  which  probably  knocked 
off  business.  At  the  Lincoln  in  Troy,  "Wife 
Savers"  also  played  to  poor  business,  prob- 
ably due  to  the  fact  that  Beery  and  Hatton 
are  not  very  popular  in  the  Collar  City.  The 
American  used  "Devil's  Trade  Mark"  with 
fair  business. 

The  neighborhood  houses  in  Troy  assert 
that  business  is  off  at  the  present  time. 
The  situation  in  Troy  may  be  due  more  to  a 
general  business  depression  rather  than  to 
lack  of  entertainment  on  the  part  of  pictures 
shown.  And  yet,  on  the  other  hand,  the 
Proctor  Theatre,  with  its  vaudeville  and 
pictures,  is  playing  to  capacity  business. 

Milwaukee 

AFTER  the  unusually  good  business  en- 
joyed by  Milwaukee  theatres  last  week, 
things  looked  rather  dull,  but  were  in  reality 
just  about  average.  Weather  was  clear  and 
cold  and  did  nothing  to  interfere  with  pat- 
ronage at  the  down-town  theatres. 

Milwaukeeans  were  invited  to  take  a 
chance  at  the  Wisconsin.  Results  showed 
Miwaukeeans  rather  skeptical;  the  receipts 
were  short  of  average.  "Mad  Hour"  was 
the  photoplay  feature.  Eolks  here  apparently 
prefer  to  shop  for  their  amusement.  The 
Orpheum  drew  capacity  houses  during  the 
entire  week  and  "Freckles"  here  pleased 
patrons  greatly.  "Rose  Marie,"  at  the  Mer- 
rill, brought  in  very  satisfactory  returns. 

"Legion  of  the  Condemned"  was  given  a 
second  week's  run  at  the  Strand.  Business 
was  fairly  active  here. 

"The  Irresistible  Lover"  was  well  attended 
at  the  Alhambra.  Two  popular  radio  artists 
from  Chicago,  Al  Carney  and  Pat  Barnes, 
appeared  on  the  Alhambra  program  on  Mon- 
day night  and  helped  to  a  great  extent  to 
swell  receipts  for  that  night. 

Neighborhood  theatres  enjoyed  average 
business  throughout  the  week.  "The  Smart 
Set"  was  offered  patrons  of  the  Oriental  and 
was  well  received.  "Husbands  for  Rent,"  at 
the  Egyptian,  was  a  good  business  getter. 
"That's  My  Daddy"  played  to  good  houses 
at  the  Colonial.  "Old  Ironsides"  was  shown 
at  the  Uptown,  Tower  and  Garfield  and  met 
with  moderate  success. 

Cincinnati 

BUSIMFSS  last  week  was  spotty,  in  so  far 
as  the  individual  houses  were  concerned, 
although  in  the  final  check-up  the  aggregate 
averaged  up  quite  satisfactorily. 

Harold  Lloyd  in  "Speedy"  at  the  Lyric  did 
well  during  the  second  week  of  the  engage- 
ment, which  will  be  extended  for  at  least 
another  seven  days. 

"The  Mad  Hour"  at  the  Albee  draw  excep- 
tionally well,  although  the  stage  attractions 
was  no  doubt  responsible  for  considerable 
of  the  patronage. 

Norma  Talmadge  in  "The  Dove"  at  the 
Capitol  had  a  splendid  week,  and  the  picture 
will  be  held  over.  This  house  has  now  in- 
stalled Movietone,  which  is  being  featured 
in  addition  to  the  Vitaphone. 

Keith's,  with  Mary  Pickford  in  "My  Best 
Girl,"  started  off  with  a  steady  following, 
which,  however,  increased  materially  as  the 
week  wore  on.  The  picture  is  held  over  for 
an  additional  week. 

"Baby  Mine"  at  the  Walnut  did  an  ave- 
rage business.  Ditto  for  the  Strand,  with 
Olive  Borden  in  "Come  To  My  House." 

"Cheating  Cheaters,"  first  half,  and 
"Keeper  of  the  Bees,"  with  Clara  Bow  last 
half,  did  an  average  business  at  the  Family. 

The  special  engagement  of  "Simba"  at  the 
Grand  Opera  House  undoubtedly  diverted 
considerable  business  from  the  regular 
houses. 


San  Francisco 

SAN  FRANCISCO  enjoyed  a  week  of 
ideal  motion  picture  weather,  it  being 
neither  too  warm  nor  too  cold.  Usually, 
when  it  gets  too  warm  in  this  city  at  this 
time  of  the  year,  the  people  go  to  the  beach 
and  when  too  cold  or  too  rainy,  as  part  of 
the  last  weeks  have  had,  the  people  stay  at 
home  or  only  visit  the  residential  houses. 
Thirty  thousand  sailors  visiting  in  45  war- 
ships also  helped  crowd  the  theatres. 

The  Embassy  reported  another  good  week 
with  the  showing  of  "The  Jazz  Singer,"  on 
for  a  tenth  week,  and,  while  not  as  big 
crowds  as  the  first  six  or  seven  weeks,  the 
houses  did  well. 

"Across  to  Singapore,"  as  shown  at 
Loew's  Warfield  theatre,  with  Rube  Wolf  on. 
the  stage  with  the  presentation  act  "Pan- 
Americana."  crowded  that  theatre  all  week. 

The  Granada  did  well  the  first  of  the  week 
with  "A  Night  of  Mystery"  and  the  presenta- 
tion act  "Hands-Up."  The  latter  part  of  the 
week  the  theatre  did  fairly  well.  "Speedy" 
attracted  many  to  the  California  theatre,, 
many  visiting  sailors  enjoying  that  picture. 
"The  Patent  Leather  Kid,"  as  shown  at  the 
St.  'Francis  theatre,  did  big  business. 

The  Golden  Gate  theatre  did  much  better 
than  expected  with  the  picture,  "The  Blue 
Danube,"  which  was  shown  there  together 
with  vaudeville  acts,  and  the  Union  Square 
theatre  reported  very  good  business  with 
"Oh,  What  a  Night,"  which  was  shown  with 
five  acts  of  vaudeville. 

Atlanta 

ATLANTA  theatres  enjoyed  substantial' 
business  last  week,  despite  the  opening 
of  a  first  class  stock  company  at  the  Er- 
langer,  which  naturally  showed  its  effects. 

The  box-office  winner  was  Paramount's 
muchly  advertised  aerial  picture,  "The  Le- 
gion of  the  Condemned,"  playing  at  the 
Howard. 

Lon  Chaney,  in  "Laugh,  Clown,  Laugh," 
brought  good  criticisms  and  drew  fair 
houses,  but  in  the  estimation  of  many  his 
work  and  the  story  was  too  far  above  the 
appreciation  of  Loew's  Grand  audiences  to. 
do  the  business  to  which  it  was  entitled. 

Keith's  Georgia  played  to  very  good 
houses  with  Rod  LaRocque  in  "Stand  and 
Deliver."  It  came  second  in  the  gross  re- 
ceipts at  the  box-office. 

"The  Little  Snob"  did  better  business  for 
the  Capitol  than  was  anticipated  at  the  be- 
ginning of  the  week.  Great  was  the  fall  of 
the  Metropolitan  with  "Ham  and  Eggs  at 
the  Front."  The  Rialto  showed  "A  Woman's 
Way"  and  "The  Sporting  Age"  to  fair 
houses.  Three  numbers,  "The  Lost  Bat- 
talion," "Gold  from  Weepah"  and  "Wild 
Beauty"  held  a  steady  gait  for  the  Tudor. 

Kansas  City 

ATTENDANCE  continued  to  remain  at 
the  "just  fair"  mark  at  practically  all 
down-town  Kansas  City  theatres  last  week. 

"The  Little  Shepherd  of  Kingdom  Come," 
with  Richard  Barthelmess,  at  the  Mainstreet 
set  the  pace  in  attendance,  although  even 
that  theatre  did  not  draw  what  it  should 
have.  At  Loew's  Midland,  Lon  Chaney  in 
"The  Big  City"  played  to  fair  crowds  all 
week,  which  also  can  be  said  of  "A  Woman's 
Way,"  at  the  Liberty. 

"Across  the  Atlantic,"  at  the  Globe,  did 
not  draw  what  was  expected  of  it,  but  "Love 
Hungry,"  at  the  Pantages,  did  better  than 
was  predicted  for  it,  playing  to  good  af tend- 
ance all  week.  Adolphe  Menjou,  in  "A  Night 
of  Mystery,"  at  the  Newman,  played  to  busi- 
ness below  normal. 

Aside  from  the  Mainstreet,  no  special  ex- 
ploitation effort  was  made  by  any  of  the 
theatres.  The  Mainstreet,  however,  doubled 
its  newspaper  space. 


April    28,    19  28 


1343 


Baltimore 

THREE  of  the  first-run  theatres  in  Haiti- 
more  did  excellent  business  throughout 
the  week  beginning  Monday,  April  16. 

They  were  the  Metropolitan,  where  "Ten- 
derloin," starring  Dolores  Costello,  was  pre- 
sented, with  Vitaphone  accompaniment  and 
dialogue  and  other  Vitaphone  acts  on  the 
bill;  at  the  Little  Theatre,  where  "Cyrano 
de  Bergerac,  starring  Pierre  Magnier,  shown 
entirely  in  colors  after  the  scenes  wire  re- 
arranged and  the  production  was  tightened 
up  by  Machat  Brothers  of  the  Motion  Pic- 
ture Guild,  Inc.  Business  was  so  good  that 
the  film  was  held  for  a  second  week.  At 
the  Stanley,  "The  Noose,"  starring  Rich- 
ard Barthelmess,  went  over  very  big,  with 
a  presentation  act  headed  by  Sammy  Kauf- 
man with  an  orchestra  and  other  featured 
vaudevillians. 

Loew's  Century  did  very  good  business 
also  with  "Something  Always  Happens," 
starring  Esther  Ralston  and  a  stage  presen- 
tation act  entitled  Rio  Romance,  with  Ted 
Claire  and  other  vaudeville  players. 

"Skyscraper,"  starring  William  Boyd, 
went  over  very  good  ai  the  New  Theatre 
with  a  stage  act.  This  picture  was  generally 
liked  by  the  public  and  built  up  as  the  week 
went  on. 

"A  Perfect  Gentleman,"  with  Monty 
Banks  in  the  featured  role,  proved  a  good 
drawing  card  at  the  Palace  Theatre,  where 
burlesque  is  presented  with  pictures. 

Business  was  fairly  good  throughout  the 
week  at  Keith's  Hippodrome,  with  "The 
Main  Event"  and  five  acts  of  Keith-Albee 
family  time  vaudeville  on  the  same  bill. 

At  the  Ri  voli,  "Doomsday,"  starring 
Florence  Vidor,  proved  only  a  so-so  drawing 
card,  with  a  presentation  act  offered  also 
with  Howard  Emerson  and  his  orchestra. 

Business  during  the  second  week  of  "The 
Gaucho"  at  Loew's  Valencia,  with  Douglas 
Fairbanks,  proved  only  fair. 

"The  Gay  Retreat  was  the  picture  attrac- 
tion at  the  New  Garden,  with  eight  acts  of 
Keith-Albee  high-class  vaudeville,  and  busi- 
ness there  was  fair  during  the  week,  and 
went  up  on  Friday  and  Saturday  to  good. 

Seattle 

IT^OR  the  second  successive  week,  the 
V  Fifth  Avenue  theatre  last  week  walked 
away  with  a  big  majority  of  the  city's  show 
business,  in  a  week  that  was  just  about 
normal  for  this  time  of  year. 

Again  the  Fifth  Avenue  owed  its  great 
box  office  record  to  the  super-showmanship 
of  Eddie  Peabody,  who  continues  to  click 
as  the  greatest  box  office  attraction  to  ever 
hit  any  Seattle  theatre.  Eddie,  with  Jimmy 
Maisel  and  Gogo  DeLys,  staged  a  very  en- 
tertaining presentation.  Borrah  Minnevitch 
and  His  Harmonica  Rascals  took  care  of 
the  traveling  part  of  the  stage  show  with 
much  success,  and  Oliver  Wallace's  "Holy 
City''  organ  presentation  was  a  triumphant 
rendition.  "Richard  Dix,  in  "Sporting 
Goods"  was  the  film  attraction,  sort  of  an 
"added  attraction"  at  that,  but  it  was  satis- 
factory for  this  particular  bill.  Business 
practically  capacity,  with  gross  around 
$18,000. 

The  Seattle  theatre  came  in  second  place 
with  "Partners  in  Crime,"  and  Treasure 
Ships"  on  the  stage.  The  film  was  not  very 
popular,  but  the  Publix  revue,  headed  by 
Val  and  Ernie  Stanton,  local  favorites,  aided 
in  putting  the  bill  over.  Local  audiences 
are  getting  rather  disgusted  with  the  recent 
Reery-Hatton  films,  and  don't  patronize 
them  much  any  more.  Just  an  average  week 
for  this  big  house. 

At  the  United  Artists  theatre,  "Speedy" 
made  its  appearance  just  a  day  ahead  of  the 
national  release  date  and  New  York  pre- 
miere. The  picture  was  highly  praised  by 
critics  and  well  liked  by  audiences.  Busi- 
ness was  very  big  for  the  first  week — one 
of  the  best  grosses  in  recent  months  for 


Manager  Perutz's  house,  with  go<'d  ex- 
ploitation and  publicity. 

"Brass  Knuckles,"  at  the  Blue  Mouse 
theatre,  was  an  average  attraction  that  failed 
to  arouse  much  enthusiasm.  Business  was 
fairly  good  -noticeably  less  than  the  usual 
close-to-capacity  business  that  was  for- 
merly the  vogue  at  this  house.  It  is  quite 
evident  that  strong  films  are  essential,  de- 
spite Vitaphone  and  Movietone  installa- 
tions; program  attractions  don't  click. 

At  the  Columbia  theatre,  "Tell  It  to 
Sweeney"  failed  to  get  much  business. 
"The  Fourflusher,"  at  the  Orpheum,  and 
"Love  Hungry,"  at  the  Pantages,  were 
satisfactory  vaudeville  house  pictures.  Busi- 
ness was  average. 

"Stage  Kisses,"  at  the  Embassy,  rounded 
out  the  downtown  key  first  runs  in  a  satis- 
factory manner. 

Harrisburg,  Pa. 

THE  pictures  that  achieved  the  best  box 
office  results  in  the  first  run  theatres 
during  the  week  were  "Speedy,"  which  was 
repeated  from  the  previous  week  at  the  Col- 
onial, and  "The  Legion  of  the  Condemned," 
wartime  aviation  thriller,  which  packed  the 
Victoria  at  all  performances,  both  afternoon 
and  evening.  Though  no  extraordinary  ex- 
ploitation was  attempted  for  "The  Legion 
of  the  Condemned,"  it  seized  the  popular 
fancy  from  the  start,  solely  through  its  merit 
as  a  gripping  entertainment,  and  held  it 
throughout  the  six  days. 

It  is  very  seldom  that  any  Harrisburg  the- 
atre will  take  a  chance  by  holding  over  a 
film  play  the  second  week.  Several  times 
when  this  has  been  done  the  picture,  after 
a  successful  first  week,  has  petered  out  as 
a  money-earner  in  the  second  six  days. 
This  did  not  prove  true  with  "Speedy,"  how- 
ever. After  a  week  of  phenomenal  success 
at  the  Colonial,  the  clever  Lloyd  comedy 
scored  almost  as  heavily  during  the  addi- 
tional engagement.  Many  persons  saw  the 
picture  two  or  three  times. 

The  main  attraction  at  Loew's  Regent  was 
Gilda  Gray  and  Clive  Brook  in  "The  Devil 
Dancer."  The  play,  however,  seemed  to 
lack  the  punch  to  attract  more  than  average 
crowds,  though  Miss  Gray's  dancing  was 
admittedly  very  alluring.  At  the  State  the 
film  attraction  the  last  half  of  the  week  was 
"Square  Crooks."  The  presence  of  Ger- 
trude Ederle,  the  English  Channel  con- 
queror, with  the  Baker  sisters — an  act  that 
was  much  advertised  in  advance — helped  to 
stimulate  interest  in  program  as  a  whole, 
and  the  business  done  was  exceptionally 
large.  The  principal  offering  at  the  Broad 
was  "Rose  Marie,"  which  did  a  nice  busi- 
ness. The  Grand  got  good  results  with 
Colleen  Moore  in  "Her  Wlid  Oat." 

Indianapolis 

CIRCLE  and  Indiana.  Skouras-Publix 
units,  and  the  Loew's  Palace  are  waging 
a  bitter  fight  for  downtown  movie  business 
since  adoption  of  the  stage  production  policy. 

The  Circle  had  a  good  opening  week  last 
week  with  introduction  of  Eddie  Pardo's 
stage  band  and  a  local  dancing  chorus  of 
sixteen  girls  under  Miss  Marjorie  Alton, 
former  Follies  dancer.  The  Circle  drew 
some  of  Indiana's  business  the  opening 
week. 

Loew's  Palace  presented  "Sorrell  and 
Son"  with  Mort  Harris  production,  "The 
Baby  Grands."  Indiana's  show  was  Harold 
Lloyd  in  "Speedy,"  with  Charlie  Davis'  stage 
band. 

Apollo  reopened  this  week  under  new 
management  with  "Tenderloin,"  installing 
Vitaphone  and  Movietone.  Competition  in 
the  downtown  houses  has  resolved  itself  to 
the  pictures. 

Neighborhood  houses  are  gaining  slightly 
in  spring  business. 

Opening  of  Riverside  and  municipal  parks 
and  golf  courses  Sunday  will  cut  movie  re- 
ceipts. 


Salt  Lake  City 

THE  box  office  reports  at  the  down  town 
picture  houses  this  past  week  averaged 
fairly  good  as  a  whole  here.  The  Capitol 
theatre  presented  Richard  Barthelmess  in 
"The  Little  Shepherd  of  Kingdom  Come,'' 
which  was  quite  a  drawing  card,  as  was  the 
indoor  circus  act  presented  by  'Fanchon  and 
Marco,  which  was  headed  by  Lillian  St. 
Leon  and  company,  and  also  featuring 
Gobel's  African  Lions  and  their  trainer 
Herman  Zcigler,  and  Eddie  Kane  acting  as 
master  of  ceremonies. 

'  The  Latest  from  Paris"  played  to  satis- 
factory crowds  at  the  Pantages  theatre. 
John  Bowers  and  Marquerite  De  La  Motte 
appeared  in  person  at  the  Pantages  here  this 
week,  also  attracting  a  good  deal  of  atten- 
tion. 

Dolores  Del  Rio,  in  "Ramona,"  has  per- 
haps headed  the  list  at  the  Paramount 
Empress  here  during  the  week,  having  been 
received  by  packed  houses,  and  in  a  very 
favorable  manner,  it  is  reported. 

The  American  theatre  did  fairly  satis- 
factory business  during  the  week's  presenta- 
tion of  Rin  Tin  Tin  in  "Jaws  of  Steel." 

"The  Blue  Danube"  is  reported  to  have 
gone  over  exceptionally  well  at  the  Gem 
theatre. 

Due  to  public  demand  here  the  Victory 
theatre  has  presented  the  second  showing 
of  "The  Big  Parade,"  with  especial  musical 
accompaniment,  and  has  done  a  satisfactory 
business. 

Des  Moines 

'I'HE  Vitaphone  pictures  had  their  open- 
1  ing  at  the  Des  Moines  this  week  with 
"The  Jazz  Singer"  and  were  most  enthusi- 
astically received.  All  house  records  were 
broken  by  this  picture,  which  will  hold  over 
for  two  weeks,  a  long  run  here.  Theatre 
patrons  expressed  themselves  as  having  en- 
joyed the  picture  more  than  anything  they 
had  seen  for  a  long  time.  Manager  Levine 
is  well  pleased  with  the  unusually  fine  instal- 
lation which  was  given  to  the  Des  Moines 
theatre  equipment.  At  Davenport,  Iowa, 
this  feature  also  opened  at  the  Columbia  and 
did  very,  very  fine  business. 

At  the  Capitol  theatre  in  Des  Moines  the 
week's  returns  did  not  seem  to  suffer  a  bit 
by  the  attraction  of  the  Vitaphone  next  door. 
William  Haines  in  "The  Smart  Set"  met 
with  success  and  the  stage  show  "Arabian 
Nights  was  colorful  and  full  of  mirth.  At 
the  Strand  theatre,  "Freckles"  was  the  fea- 
ture and  it  did  a  good  run.  Snow  in  northern 
Iowa  has  closed  many  roads,  but  the  ex- 
hibitors can  be  optimistic  about  the  fact 
that  it  helped  the  spring  wheat. 

"Chicago,"  at  the  Orpheum,  billed  over 
the  vaudeville,  did  a  big  week. 

Pittsburgh 

NIXON    theatre,    going    into    its  third 
week  with  "Wings,"  continued  to  do  a 
good  business. 

Penn  theatre  had  Lon  Chaney  in  "The  Big 
City"  on  the  screen,  and  on  the  stage  "Hey, 
Hey,"  with  Frank  Devoe  and  Jack  Powell, 
Gibson  Sisters  and  John  Boyle's  Hey,  Hey 
Girls.  One  of  the  cleverest  and  most  beau- 
tiful shows  to  play  the  Penn  as  yet.  Busi- 
ness very  good.  Penn  Stage  Band,  Don  Al- 
bert directing,  completes  the  show. 

"Dressed  to  Kill"  was  the  feature  picture 
at  the  Stanley  theatre.  This  is  a  nice  pic- 
ture and  would  have  done  well  if  it  had  not 
been  for  the  Penn  theatre  playing  Chaney  in 
the  same  type  of  picture.  The  stage  show 
is  called  "In  Granada.-'  an  Edward  Hyman 
production  featuring  Chaz  Chase,  comedian. 
This  unit  very  weak.  Phil  Spitalny  and  his 
band  are  featured  with  the  show.  Business 
very  poor. 

Grand  theatre.,  with  Harold  Lloyd  in 
"Speedy,"  did  a  fair  business,  as  this  was 
their  third  week. 


1344 


Motion    Picture  News 


Ottawa 

OPINIONS  regarding  film  features  pre- 
sented in  Ottawa,  Ontario,  during  the 
week  of  April  16  were  very  much  divided, 
and  as  there  was  practically  no  opposition 
there  was  considerable  talk  about  the  pic- 
tures. 

Take,  for  instance,  "The  Private  Life  of 
Helen  of  Troy"  at  the  Centre  Theatre.  This 
sounded  like  the  makings  of  a  million  dollar 
production,  but,  after  seeing  it,  we  are  forced 
to  the  conclusion  that  the  Ontario  censor 
clipped  off  $400,000  worth.  Many  enjoyed 
the  smart  titles;  the  burlesque  business 
was  well  done  and  numerous  shots  were  im- 
pressive, but  the  censor  had  done  his  worst. 

"My  Friend  From  India"  provided  marked 
variety  for  the  general  run  of  features  at  B. 
F.  Keith's,  big  crowds  finding  it  a  very  dif- 
ferent kind  of  farce. 

Varied  comment  was  heard  regarding 
"The  Divine  Woman"  at  the  Regent.  Some 
thought  Greta  Garbo  had  done  her  best  act- 
ing in  this  while  others  were  thrilled  by  the 
story.  There  are  those  who  cannot  see 
Greta  at  all.  The  Regent  had  a  fairly  good 
week. 

The  Imperial  pulled  right  up  and  called 
itself  a  prosperous  theatre  with  "The  Patsy," 

starring  Marion  Davies.  It  was  one  of  the 
biggest  weeks  of  the  season  at  the  Imperial. 

The  only  Marion  Davies  picture  here  that 
has  not  secured  big  business  was  "Quality 
Street." 

They  fought  to  get  into  the  Rex  Theatre 
to  see  the  neighborhood  run  of  "Beau  Geste" 

after  it  had  played  several  big  engagements 
in  Ottawa. 

As  usual  with  Tom  Mix  at  the  Fern  The- 
atre, the  place  was  jammed  to  the  ceiling 
for  "Silver  Valley,"  the  program  also  includ- 
ing "Melting  Millions." 

The  Columbia  fared  well  with  "Lightning 
Lariats,"  this  proving  to  be  a  popular  neigh- 
borhood release.  The  Princess  also  got  its 
share  with  "One  Round  Hogan,"  while  the 
Francais  drew  fair  crowds  with  a  double 
bill,  "Tracked  by  the  Police"  and  "The 
Tigress,"  Rin-Tin-Tin  arousing  the  talk  as 
usual. 

Boston 

TYPICAL  spring  weather,  with  occasional 
showers,  has  been  a  good  omen  for 
Boston  theatres,  for  the  week's  receipts  are 
among  the  best  in  months.  All  of  the  out- 
of-door  attractions  have  only  helped  to  bring 
the  crowds  into  the  downtown  houses. 
Opening  of  the  baseball  season  was  looked 
upon  with  some  doubt  by  theatre  managers, 
but  it  is  a  fact  that  with  the  opening  of  the 
season  there  has  been  a  substantial  general 
increase  in  all  theatres. 

"King  of  Kings"  has  taken  up  its  home  at 
the  Colonial  theatre,  Boston's  leading  legiti- 
mate theatre,  as  a  road  show,  and  is  the 
city's  only  road  show.  There  has  been  a 
considerable  interim  since  "Wings"  departed 
as  the  preceding  road  show  for  Boston. 
The  latter  played  to  capacity  audiences  for 
weeks  at  Tremont  theatre,  but  the  Tremont 
has  smaller  capacity  than  the  Colonial. 
Early  reports  from  "King  of  Kings"  are  to 
the  effect  that  the  record  made  by  "Wings" 
may  soon  be  surpassed. 

Metropolitan's  showing  of  "The  Legion 
of  the  Condemned"  proved  a  real  attraction 
and  receipts  were  well  above  par.  Gene 
Rodemich  and  stage  band,  with  features,  was 
the  presentation. 

"The  Smart  Set,"  at  Loew's  State,  played 
to  heavy  business  throughout  the  week. 
Mile.  Ledova  and  her  company  of  dancers 
provided  the  presentation  number. 

Modern  and  Beacon  theatres,  the  twin 
houses,  have  been  happy  in  their  selection 
of  films,  for  "The  Port  of  Missing  Girls" 
had  to  be  held  over  a  second  week  at  both 
houses,  playing  to  capacity  business  both 
weeks. 

Keith-Albee   Boston  theatre  experienced 


Farash  to  Erect  $150,- 
000  Scotia  Theatre 

PROPERTY  on  Mohawk  Avenue, 
Scotia,  New  York,  has  been 
acquired  by  the  Farash  Theatres 
Company,  Inc.,  of  Schenectady,  on 
which  work  will  start  at  once  on  a  new 
$150,000  motion  picture  theatre.  The 
structure  will  be  three  stories  high 
and  two  stores  and  six  offices  will  be 
located  in  front.  This  house,  announces 
William  M.  Shirley,  president  and  gen- 
eral manager  of  the  Farash  company, 
will  be  the  beginning  of  a  new  chain  of 
theatres  his  company  plans  to  acquire 
or  build  within  a  radius  of  100  miles 
of  Schenectady,  the  headquarters  of 
the  chain. 

The  Scotia  house  will  have  a  seating 
capacity  of  1,400  and  is  expected  to  be 
ready  for  opening  by  Labor  Day.  It 
will  be  similar  in  construction  to  the 
Strand  in  Schenectady,  although  the 
architecture  will  be  slightly  different. 


one  of  the  best  weeks  in  its  history  with 
"The  Pioneer  Scout"  and  a  vaudeville  bill 
better  than  average. 

Offerings  at  the  other  theatres  were  of 
better  than  average  selection,  with  the  result 
that  business  throughout  the  city  and  sub- 
urbs was  well  above  the  usual  spring  pat- 
ronage. 

Among  the  leading  theatres,  films  which 
proved  attractive  were  "Red  Hair"  at  the 
Scollay  Square  Olympia,  "The  Little  Shep- 
herd of  Kingdom  Come"  at  the  Washington 
Street  Olympia,  "Sadie  Thompson"  at  the 
Bowdoin  Square,  "The  Devil  Dancer"  at 
Loew's  Orpheum,  "The  Forbidden  Woman" 
at  the  Howard,  "The  Showdown"  at  the 
Fenway,  "West  Point"  at  the  Field's  Corner, 
"Burning  Daylight"  at  the  Allston,  "Red 
Hair"  at  the  Capitol,  "The  Cohens  and 
Kellys  in  Paris"  at  the  Strand,  and  "Dooms- 
day" at  the  Codman  Square. 

Tampa 

LAST  week  Tampa  celebrated  the  four 
hundredth  anniversary  of  the  landing  of 
Panfilo  de  Narvaez  on  the  shores  of  Tampa 
bay.  The  pageant  opened  Sunday  afternoon 
and  cut  the  matinee  attendance  in  practically 
every  theatre  quite  materially.  Then  about 
5.30  it  started  to  rain,  keeping  up  until 
midnight,  which  put  such  a  crimp  into  the 
crowds  that  Sunday  goes  down  as  poor. 

The  Victory  led  the  field  last  week.  This 
house  was  the  only  one  to  make  much  of  a 
showing  against  the  pageant  Sunday  after- 
noon. The  big  card  was  the  opening  of  the 
Movietone  News  and  the  special  reels  of  the 
President  and  Lindbergh  after  the  "Lone 
Eagle"  returned  from  Paris.  The  feature 
picture  was  "The  Missing  Link."  There 
were  also  four  of  the  Vitaphone  presenta- 
tions. A  corker  of  a  show  and  big  business 
all  week. 

The  Tampa  started  out  with  a  poor  Sun- 
day, but  the  following  three  days  went  over 
better.     "Drums   of   Love"   was  featured, 

but  it  did  not  seem  to  catch  on  with  Tampa 
fans.  "The  Noose,"  used  the  last  half,  did 
better. 

The  Strand  also  had  a  poor  Sunday,  but 
Monday  came  up  nicely.  "The  Mad  Hour" 
was  the  feature  used  these  two  days.  "Til- 
lie's  Punctured  Romance"  did  nicely  for 
three  days  and  "Soft  Living"  kept  them  com- 
ing the  last  two. 

Taking  the  week  as  a  whole,  the  Franklin 
went  over  better  than  average.  "Chinatown 
Charlie"  and  "Square  Crooks"  were  the  first 
runs  used  and  "Red  Hair"  brought  back  for 
a  second  showing.    All  pictures  did  nicely. 


Ottawa 

(Previous  Week) 

WHAT  a  week  there  was  for  Ottawa, 
Ontario,  theatres  following  Easter! 
Every  theatre  was  jammed  afternoon  and 
evening,  thanks  to  the  Easter  vacation,  ex- 
cellent pictures  and  the  release  from  Lenten 
obligations. 

Probably  the  finest  of  them  all  was 
"Speedy"  at  the  Regent  Theatre.  Even  the 
newspapermen  had  to  take  back  seats  in  the 
gallery  to  see  it,  and  they  were  glad  to  get  in 
at  all.  The  general  verdict  was  that  it  was 
Harold  Lloyd's  best. 

Then  it  was  another  fight  to  get  into  B.  F. 
Keith's  Theatre,  the  largest  amusement 
house  in  town,  to  see  Richard  Dix  in  "Sport- 
ing Goods."  This  also  was  a  comedy  that 
pleased  everybody  from  golfer  to  mechanic. 
N.  V.  A.  Jubilee  Week  was  being  observed, 
and  the  bill  was  good  all  round. 

The  women  flocked  to  "The  Love  Mart" 
at  the  Centre  Theatre  to  be  thrilled,  and  the 
men  to  get  an  eye-full  and  nobody  was  dis- 
appointed with  Billie  Dove.  And  Manager 
D  on  Stapleton  wasn't  disappointed  with  the 
box  office  returns  either. 

The  Imperial  Theatre  had  an  old-time  line- 
up in  front  of  the  wicket  all  week  for  Regi- 
nald Denny's  "That's  My  Daddy."  The  title 
didn't  mean  anything  but  there  are  plenty  of 
Denny  fans  in  Ottawa  and  they  liked  him  in 
this  story. 

Manager  Fred  Benson  had  to  run  a  mati- 
nee daily  at  the  Fern  Theatre,  neighborhood 
house,  and  it  was  one  of  the  best  box-office 
weeks  there.  "Foreign  Devils"  and  "Melting 
Millions"  were  the  talk  of  the  neighbors. 

"The  Great  Mail  Robbery"  lived  up  to 
expectations  in  the  way  of  thrills  at  the  Rex, 
and  Manager  Ambrose  Nolan  was  only  sorry 
that  the  Rex  did  not  have  rubber  walls. 
Typical  holiday  crowds  also  saw  "Is  Zat 
So?"  at  the  Columbia  Theatre, 

Supply   Special  Mats  for 
Featuring  News  Event 

A  special  number  containing  several  lay- 
out designs  to  feature  news  reel  pictures  of 
the  reception  to  the  Atlantic  Flyers  in  New 
York,  this  week  was  issued  subscribers  by 
the  Theatre  Ad  Mat  Service  of  Uniontown, 
Pa.  This  company,  which  specializes  in 
prepared  mats  for  theatres,  anticipated  the 
interest  of  the  public  in  the  event  and  the 
prominence  it  Avill  receive  in  the  topical 
films  by  rushing  material  for  newspaper 
displays  to  theatres  taking  the  service. 

Special  "Uncle  Tom"  Show 
for  King  Alfonso 

A  special  and  private  showing  of  "Uncle 
Tom's  Cabin"  has  been  requested  for  the 
royal  palace  of  the  Spanish  king.  The  Uni- 
versal special  has  just  had  its  premiere  in 
Madrid.  A  further  bit  of  information  from 
Universal  is  to  the  effect  that  the  Spanish 
headquarters  of  Universal  will  resume  its 
ordinary  routine  shortly. 


FBO  Will  Handle  "King 
of  Kings"  in  Canada 

FBO  Pictures  Corporation  of  Can- 
ada, Limited,  has  just  consum- 
mated a  deal  with  Cinema  Cor- 
poration of  America  whereby  FBO  will 
distribute  De  Mille's  "The  King  of 
Kings"  throughout  the  Dominion.  The 
first  road-show  engagement  will  be  at 
the  Princess  Theatre,  Toronto,  com- 
mencing May  14th.  The  production 
will  be  road-showed  in  all  important 
cities  in  Canada. 


April    2  8 


1  9  2  8 


L345 


Display  advertising  that  helped  to  sell  Harold 
Lloyd's  newest  comedy  in  several  cities.  Ads  re- 
produced above  include  a  four-column  layout  by 
the  Strand,  Providence;  three-column  displays  by 
the  Southern,  Columbus,  O.;  the  Hoicard,  Atlanta: 
the  Strand,  Syracuse,  and  an  advance  ad  by  the 
United  Artists  theatre,  Seattle;  and  a  ttco-column 
ad  by  the  Metropolitan,  Washington,  D.  C. 


Classified  Ads 

RATES:  10  cents  a  word  for  each  insertion,  in  advance 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Help  Wanted 

WANTED  —  Experienced 
salesman  to  sell  Pipe  Organs 
in  middle  west  territory.  Op- 
portunity for  a  live  wire  to 
make  real  money.  Address 
Box  340,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

Situation  Wanted 

ORGANISTS  and  SINO 
ERS,  thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

PROJECTIONIST 
UNION.  Young  man  with 
broad  experience  in  motion 
picture  projection  desires  po- 
sition. Capable,  can  make 
good  anywhere.  Address  Box 
346,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

MANAGER  9  years  in  last 
position.  Broad  experience, 
married,  best  references, 
wants  position  in  motion  pic- 
ture theatre.  Can  make  good 
anywhere.  Address  Box  349, 
care  Motion  Picture  News. 
729  Seventh  Ave.,  New  York. 


Wanted  to  Buy 

WANTED  to  buy  used 
Powers  or  Simplex  Projec- 
tors. Brinkman,  607  West 
137th  St.,  New  York. 

For  Sale 

FOR  SALE,  at  your  own 
price,  the  following  material. 
The  theatre  is  now  in  Opera- 
tion and  will  he  until  May 
15th.  700  chairs,  upholstered 
>eat,s;  2  Hertner  Transvcrters, 
25  cycle,  220  volts ;  2  Simplex 
Machines,  with  Peerless  Low 
Intensity  Lamps,  and  other 
incidentals.  Must  vacate  by 
May  15th.  For  information 
address  National  Theatre 
Supply  Company,  372  Pearl 
St..  Buffalo.  N.  Y. 

FOR  SALE.— 1,100  second 
hand,  veneer  theatre  chairs  in 
first  class  condition  at  $1.10 
per  chair.  Also  650  first  class 
upholstered  opera  chairs  at 
$3.00  per  chair.  Address  Box 
425,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

FOR  SALE— Two  theatres 
in  Southwestern  town  of  15,- 
000.  Both  located  advantage- 
ously. At  a  bargain  for  cash 
sale.  Address  Box  341,  care 
Motion  Picture  News,  729 
Seventh  Ave.,  New  York. 

1,300  BASEBALL 
CHAIRS  for  Ball  Park,  Air- 
drome. Like  new.  $1.35  each. 
2,500  LEATHER  UPHOL- 
STERED and  VENEER  The- 
atre Chairs  perfect  condition, 
800  are  RE-UPHOLSTERED 
look  like  new.  $1.50  up.  Will 
sell  any  amount.  AMUSE- 
MENT SUPPLY  CO.,  INC., 
729  Seventh  Ave.,  New  York 
City. 


OFFERS  INVITED 
Managing  director  of  one  of 
America's  foremost  theatres  in 
the  heart  of  one  of  the  very 
largest  cities  contemplates  an 
early  change.  Long  experience, 
presentation,  two-a-day  and 
combination  houses  in  cities 
from  one  hundred  thousand  to 
larger  than  a  million.  Circuit 
General  Manager.  Business 
builder.  Contract  and  set  pro- 
grams. Shrewd  buyer.  An  or- 
ganizer. Press  and  exploita- 
tion second  to  none.  Well  known 
as  a  radio  announcer.  Only  a 
high  class  proposition  consid- 
ered. Address  Box  348,  care 
Motion  Picture  News,  New 
York  City. 


1346 


M  o  t  i  o  n    Picture    N  ezvs 


Opinions  on  Pictures 


The  Play  Girl 

Interesting  and  Fairly  Amusing 
(Reviewed  by  Laurence  Reid) 
tpVER    since    Madge    Bellamy  flashed 
*—*  across  the  screen  as  a  young  woman 
who  could  disrobe  (partly,  you  know)  and 
be  discreet  about  it  at  the  same  time  she 
has  been  given  one  picture  after  another 
to  carry  out  this  design.    So  "The  Play 
Girl ' '  enters  the  procession  and  Madge  does 
her  bit  in  making  it  enjoyable.    It  is  a 
pretty  thin  plot.    In  fact,  it  has  no  plot  at 
all.    But  it  has  a  deal  of  sparkle  and  the 
scenes  are  really  stimulating  (at  least  to 
the  eye  if  not  the  mind). 

Here  the  star  plays  a  clerk  in  a  florist 
shop.  When  she  is  sent  to  a  bachelor  apart- 
ment to  deliver  a  certain  bouquet  and  see 
to  it  that  the  flowers  are  placed  in  water, 
she  gets  the  surprise  of  her  life.  At  this 
particular  hotel  and  in  this  particular  room 
the  girl  notices  that  an  attractive  youth  is 
occupying  the  bath.  From  this  point  it  is 
easy  to  guess  the  romance.  To  make  the 
plot  "intrikut"  the  girl  loses  her  job  and 
she  is  advised  to  take  up  a  gold-digging 
career.  After  encountering  a  misunder- 
standing here  and  there  with  the  boy 
friend  the  love  interest  comes  right  out  into 
the  open  and  ends  the  picture.  It  is  a 
good  little  number  and  calculated  to  amuse 
anyone  for  its  hour  on  the  screen. 

Drawing  Power:  Suitable  for  average 
houses.  Good  for  first  runs  if  supported 
by  well-balanced  bill.  Exploitation  Angles: 
Play  up  the  appeal  of  star.  Bill  as  clever 
comedy  of  girl  who  knows  how  to  get  along 
in  the  world. 

THEME:  Comedy-romance  of  florist 
shop-girl  who  meets  youth  in  embarrassing 
moment  and  develops  romance. 

Produced  and  distributed  by  Fox  Films. 
Length,  six  reels.  Released,  April,  1928. 
The  Cast:  Madge  Bellamy,  John  Mack 
Brown,  Walter  McGrail,  Lionel  Belmore, 
Thelma  Hill,  Anita  Garvin,  Harry  Tim- 
brooke.   Director,  Arthur  Rosson. 


^     Burning  Daylight 

Very  Ordinary  Story,  But  Has  Action 
(Reviewed  by  Laurence  Reid) 

JACK  LONDON'S  story  of  gold-rush  days 
in  Alaska  carries  a  corking  title,  but  it 
tells  nothing  that  hasn't  been  told  many, 
many  times  in  celluloid.  It  hasn't  much 
feminine  interest,  the  appeal  catering  al- 
most entirely  to  masculine  minds.  Between 
the  covers  of  a  book  London  made  it  vivid 
and  dramatic.  But  a  lot  of  the  yellow 
metal  has  been  dug  out  of  the  celluloid 
Klondyke  since  the  author's  day.  Which, 
of  course  makes  the  film  very  familiar. 

The  picture  is  all  Milton  Sills  and  again 
he  has  one  of  those  strong,  silent,  he-man 
roles.  It  is  his  job  to  rescue  and  protect 
the  innocent  dance-hall  girl  and  after  some 
orthodox  scenes  showing  him  prospecting 
for  gold,  driving  a  dog  team  and  crashing 
San  Francisco  society  he  comes  back  to  the 
Yukon  and  finds  peace.  There  is  a  deal 
of  villainy  to  overcome  here.  Leave  that 
to  Sills  to  accomplish.    But  he  has  engaged 


in  bigger  and  better  fights.  And  the  action 
shots  here  don't  ring  so  genuine.  The  pic- 
ture is  atmospherically  on  the  up  and  up 
and  it  is  cast  in  keeping  with  its  back- 
grounds. Doris  Kenyon  makes  an  appeal- 
ing heroine  and  Stuart  Holmes,  Edmund 
Breese  and  Howard  Truesdale  are  com- 
petent crooks. 

Drawing  Power:  Suitable  for  average 
houses.  Title  is  good  and  Sills  has  his 
favorites.  Exploitation  Angles:  Feature 
the  title  and  the  background  of  Alaska. 
Exploit  Sills  as  an  action  star. 

THEME:  Melodrama  of  Alaska  with 
hero  rescuing  dance-hall  girl  and  falling  in 
love  with  her. 

Produced  and  distributed  by  First  Na- 
tional. Length,  6,500  feet.  Released,  March, 
1928.  The  Cast:  Milton  Sills,  Doris  Ken- 
yon, Arthur  Stone,  Guinn  Williams,  Jack 
McDonald,  Jane  Winton,  Edmund  Breese, 
Howard  Truesdale,  Stuart  Holmes,  Harry 
Northrup,  Lawford  Davidson.  Director, 
Charles  Brabin. 


The  Lone  Eagle 

Routine  Fireworks  in  the  Air 
(Reviewed  by  Raymond  Ganly) 

THOUGH  it  bears  a  title  which  calls  to 
mind  that  daring  young  man,  this  film 
doesn't  do  a  Lindbergh.  It  has  not  been 
produced  with  any  class,  nor  does  it  carry 
sizzling  airplane  shots  which  would  have 
given  it  a  kick.  But  it  is  an  aviation  film, 
and  therefore  the  recipient  of  tremendous 
and  free  publicity  from  the  daily  press  and 
other  agencies  chronicling  the  exploits  of 
various  aviation  heroes  who  are  following 
one  another  with  some  rapidity  throughout 
the  pages  of  the  daily  prints  these  days. 

Bearing  a  good  title  and  presenting  a 
setting  which  is  alii'e  to  say  the  least,  the 
film  has  some  pull  for  the  wayward  cus- 
tomer who  wanders  by  the  marquee,  cons 
the  posters  which  tell  him  what  the  feature 
is  about,  and  contemplates  whether  he  will 
enter  or  not.  There  are  not  any  "names" 
of  above-the-average  strength  to  make  at- 
tractive the  cast,  but  this  shortcoming  is 
offset  by  the  theme  of  the  picture. 

Drawing  Power:  Fairly  good  program 
fare.  Good  for  neighborhood  and  second- 
run  houses.  Exploitation  Angles :  Use  pro- 
pellers, small  airplanes  and  aviator's  togs 
to  make  an  attractive  lobby  display.  The 
title  of  the  film  calls  forth  visions  of  Lind- 
bergh. 

THEME:  Young  aviator  joins  corps  of 
daredevil  fliers  and  loses  his  nerve  in  an 
encounter  with  the  enemy.  A  French  girl 
awakens  his  sleeping  valor  with  the  result 
that  he  avenges  the  death  of  his  fellow 
fliers. 

Produced  and  distributed  by  Universal. 
Released,  September,  1928.  Length,  5,862 
feet.  The  Cast:  Raymond  Keane,  Barbara 
Kent,  Nigel  Barrie,  Donald  Stuart,  Jack 
Pennick,  Guyler  Supple,  Trixie,  Frank 
Campbell,  Marcelle  Daly,  Eugene  Pouyet, 
Wilson  Benge,  Brent  Overstreet,  Lieut. 
Egbert  Cook.  Story  by  Lieut.  Ralph  Blanch- 
ard.  Director,  Emory  Johnson. 


Three  Sinners 

Just  a  Picture — Not  Good  Enough  for 
Negri 

(Reviewed  by  Laurence  Reid) 
'TMIE  newest  picture  to  come  Pola  Negri's 
*  way  doesn't  shape  up  as  anything  that 
can  be  called  startling.  It's  quite  prepos- 
terous. Perhaps  it  had  to  be  to  get  around 
the  censors.  So  it  emerges  as  a  work  that 
is  quite  old-fashioned  in  theme  and  treat- 
ment. The  star  plays  a  German  countess 
who  develops  a  liaison  with  a  friend  of  the 
family.  And  the  story  gets  out  of  place  in 
trying  to  paint  the  lily  white.  When  she 
is  reported  dead  after  the  train  she  is  sup- 
posed to  take  is  wrecked,  the  countess  bobs 
up  in  Paris  in  a  white  wig. 

From  that  situation  it  concerns  her  phil- 
andering husband  to  fall  in  love  with  her 
again  without  discovering  her  identity. 
The  moment  arrives  for  the  entry  of  an 
American  who  rescues  her  from  a  situation 
that  threatens  to  become  embarrassing.  In 
trying  to  make  over  the  character  of  the 
central  figure  they  took  away  any  oppor- 
tunity for  Miss  Negri  to  suggest  any  vital 
characterization.  She  becomes  a  clothes- 
horse  here  and  strikes  some  effective  poses. 
But  the  role  is  too  weak  for  the  actress 
who  made  such  a  grand  impression  in 
"Passion."  Warner  Baxter,  Tullio  Car- 
minati  and  Paul  Lukas  have  the  other  im- 
portant parts.  And  do  tolerably  well  by 
them. 

Drawing  Power:  Title  is  alluring.  So 
is  Negri.  Should  do  business  in  average 
houses.  Exploitation  Angles:  Play  up 
Negri  and  feature  her  in  her  white  wig. 
Bill  as  a  drama  of  the  Continent,  etc. 

THEME:  Drama  of  domesticity  with 
triangle  intervening  to  make  a  problem  of 
it. 

Produced  and  distributed  by  Paramount. 
Length,  six  reels.  Released,  April,  1928. 
The  Cast:  Pola  Negri,  Warner  Baxter, 
Tullio  Carminati,  Paul  Lukas,  Olga  Bak- 
lanova,  Ivy  Harris,  Anders  Randolph,  An- 
ton Vaverka.   Directed  by  Rowland  V.  Lee. 


Shooting  Stars 

Novel  Play  Makes  it  Interesting 
(Reviewed  by  Thomas  C.  Kennedy) 

A NUMBER  of  rather  novel  dramatic  situ- 
ations, particularly  those  which  de- 
velop as  the  climax  of  this  triangle  play 
dealing  with  motion  picture  actors,  give  this 
English  picture,  produced  by  British  In- 
structional Films,  Ltd.,  considerable  audi- 
ence appeal.  The  story  has  many  fine  situa- 
tions for  photoplay  treatment  and  several 
of  these  have  received  remarkably  effective 
treatment  in  the  work  of  the  director  and 
the  camera  man.  On  the  other  hand  the 
connecting  thread  leading  from  one  drama- 
tic highlight  to  another  seems  especially 
wavy  and  weak.  Meaningless  motion  and  a 
cluttering  of  insignificant  detail  handicap 
the  work. 

The  American  edition  of  the  film  has  been 
edited  and  titled  by  Merritt  Crawford. 

"Shooting  Stars"  they  are — these  studio 
people.  The  heroine,  a  star,  is  married  to 
her  leading  man  and  in  love  with  a  come- 


April    28,    19  28 


1.147 


(linn.  When  it  appears  that  her  husband 
will  divorce  her — thus  creating  a  scandal 
that  will  terminate  a  contract  she  has  signed 
to  go  to  America — she  substitutes  a  ball 
cartridge  for  the  blank  cartridge  in  a  gun 
to  be  used  on  her  husband  in  the  last  scene 
of  their  last  picture  together.  It  is  a  two- 
barrelled  gun  and  the  fatal  shot  is  reserved 
— by  Fate  and  the  plot — for  the  comedian, 
whose  director  borrows  the  gun  for  a  gag 
on  another  set. 

The  acting  is  mediocre,  save  for  that  of 
the  hero,  Brian  Aherne.  There  are  several 
remarkable  effective  photographic  stunts 
employed  in  the  course  of  the  play.  These 
are  mainly  the  result  of  a  mobile  camera 
which  follows  action  through  space. 

Drawing  Power:  Rather  good  if  you  can 
impress  your  patrons  with  fact  that  it  is  a 
story,  a  love  story,  dealing  with  film  actors 
and  having  an  interesting  studio  back- 
ground. Exploitation  Angles:  For  news 
paper  ads,  the  studio  scenes  and  melodra- 
matic climax;  prominent  part  of  lip  stick 
in  becoming  mixed  with  fatal  bullet  may 
offer  drug-store  tie-up;  divorce  angle  for 
newspaper  or  program  essay  contests. 

THEME:  A  triangle  melodrama  with  a 
film  studio  background  in  which  the  wife, 
a  famous  star,  ends  in  obscurity  following 
a  tragic  shooting  at  studio  by  substituting 
real  for  blank  cartridge  in  prop  gun. 

Produced  by  British  Instructional,  Ltd., 
England.  Distributed  state  rights  in  U.  S. 
by  Artlee  Pictures  Corp.  Released  April, 
1928.  Length,  5,880  feet.  The  Cast:  An- 
nette Benson,  Brian  Aherne,  Donald  Cal- 
throp.  Story  by  Anthony  Asquith.  Scenario 
by  John  Orton.  Director,  A.  V.  Bramble. 
American  release  edited  and  titled  by  Mer- 
ritt  Crawford. 

Two  Lovers 

Big  Production,  Good  Story 
(Reviewed  by  Chester  J.  Smith) 

THIS  is  one  of  those  period  pictures  that 
goes  back  into  the  sixteenth  century 
for  its  action.  It  is  a  bigger  production 
than  the  title  would  imply,  and,  as  a  matter 
of  fact,  there  is  nothing  about  the  picture 
that  warrants  any  such  title,  for  there  is 
comparatively  little  of  the  ardent  love  ex- 
changed that  has  characterized  others  of 
the  Vilma  Banky-Ronald  Colman  pictures. 

It  is  far  more  melodramatic  than  ro- 
mantic, for  the  romance  is  entirely  one- 
sided until  nearly  the  end  of  the  film,  at 
which  time  Miss  Banky  comes  to  realize 
that  she  loves  Colman.  Miss  Banky,  as 
usual,  is  beautiful,  but  she  seems  a  trifle 
miscast  as  a  Spaniard,  and  one  cold  in  love 
at  that.  Colman  gives  a  very  impressive 
performance  as  the  romantic  and  fighting 
Spaniard,  both  of  which  characteristics  fit 
him  to  a  nicety. 

The  story  is  a  splendid  one  of  its  type 
and  it  is  well  directed,  but  it  is  questionable 
if  it  will  have  a  tremendous  audience  ap- 
peal. It  is  brimful  of  melodrama,  intrigue 
and  suspense,  but  it  goes  a  long  way  back 
for  its  melodramatic  action  in  the  over- 
throwing of  the  cruel  Spanish  Duke — which 
role  is  admirably  played  by  Noah  Beery — 
and  the  freeing  of  Flanders  from  Spanish 
dominance.  There  are  many  leisurely 
moments  between  the  highlights,  and  the 
picture  is  rather  slow  in  getting  into  its 
stride.  On  the  whole  though,  it  holds  the 
interest  through  its  intensely  dramatic 
climax. 


Drawing  Power:  Should  do  well  largely 
because  of  the  popularity  of  Miss  Banky 
and  Colman.  Exploitation  Angles:  The 
names  of  the  stars,  the  historical  incidents 
and  the  tremendous  production. 

THEME:  The  Flower  of  Spain  is  com- 
pelled by  her  cruel  uncle,  the  Duke,  to 
marry  the  hero  of  Flanders  that  he  might 
spy  on  a  nationalist  plot  against  the  in- 
vaders. She  marries  reluctantly,  eventually 
comes  to  love  her  husband  and  is  the  hero- 
ine of  the  invasion. 

Produced  by  Samuel  Goldwyn.  Released 
by  United  Artists.  Released  August,  192S. 
Length,  S,;,iiil  feet.  The  Cast:  Ronald  Cul 
man,  Vilma  Banky,  Noah  Beery,  Nigel  de 
Brulier,  Virginia  Bradford,  Helen  .Jerome 
Eddy,  Eugenie  Besserer,  Paul  Lukas,  Fred 
Esmelton,  Harry  Allen,  Marcella  Daly.  Di- 
rected by  Fred  Niblo.  Adapted  from 
Baroness  Orczv's  novel,  ' '  Leatherface, ' '  by 
Alice  D.  G.  Miller. 


Stop  That  Man 

Snappy,  Effective  Farce 
(Reviewed  by  Raymond  Canly) 

A  FAST-MOVING  farce  and  one  that  can 
be  labeled  as  satisfying  humor.  There 
is  not  much  letdown  throughout  its  five  and 
one-half  reels.  The  gait  is  so  geared  that 
after  the  conclusion  has  been  reached  the 
onlooker  is  conscious  of  the  fact  that  the 
piece  has  had  flow  and  a  fine  welding  to- 
gether of  gags  and  story.  The  players  are 
good,  their  material  is  effective  comedy  and 
the  tale  is  presented  with  deft,  snappy 
touches. 

Young  Arthur  Lake  falls  into  a  mess  of 
trouble  when  he  goes  forth  in  public  wear- 
ing the  uniform  of  his  brother,  a  cop.  He 
drops  his  brother's  badge  in  a  .house  while 
helping  a  crook  to  enter  therein.  "When 
some  valuables  are  purloined  the  big 
brother  is  blamed  for  the  robbery.  His 
brother  confronts  arrest  and  the  girl  Ar- 
thur had  been  making  a  hit  with  grows  cold 
so  Arthur  hires  a  thug  to  kill  him,  so  great 
is  his  despondence.  With  the  return  of  the 
girl  Arthur's  interest  in  life  comes  bubbling 
up  again  and  resolutely  determining  to  re- 
cover the  stolen  goods,  capture  the  crook, 
free  his  brother  of  suspicion  and  win  the 
girl  in  the  bargain,  he  launches  on  a  series 
of  adventures  in  which  his  dream  of  becom- 
ing a  hero  is  fulfilled. 

Sparkling  comedy. 

Drawing  Power:  It  is  a  bright,  snappy 
comedy  and  should  please  the  patronage  of 
all  houses.  Exploitation  Angles:  Cops' 
billy,  safe-cracking  tools,  etc.,  can  be  used 
to  attract  attention  of  passerby.  Stage  a 
"'find  the  man"  hunt.  Use  giant  cut-outs 
of  pointing  hands  on  which  is  printed  "Stop 
That  Man." 

THEME:  Comedy  of  a  young  boy's 
troubles  when  he  poses  in  public  with  his 
brother's  police  uniform  to  make  a  hit  with 
his  girl.  Unwittingly  he  admits  a  crook  into 
a  house,  which  is  later  robbed.  The  brother 
is  blamed  as  his  badge  is  found  in  the  house. 
The  young  fellow  resolves  to  undo  the  dam- 
age he  has  wrought;  after  a  tussle  with  the 
crook  he  recovers  the  money  and  everything 
turns  out  nicely. 

Produced  and  distributed  by  Universal. 
Released,  March,  1928.  Length,  5389  feet. 
The  Cast:  Arthur  Lake,  Barbara  Kent, 
Eddie  Gribbon,  Warner  Richmond,  Walter 
McGrail,  Geo.  Siegmann,  Joe  Girard.  Story 
adapted  from  play  by  G.  W.  Hobart.  Adap- 
tation by  Dick  Smith.   Director,  Nat  Ross 


Abie's  Irish  Rose 

Should  lie  a  Big  Draw  at  Popular 
Priifs 

(Reviewed  I»y  Laurence  Reid) 

THE  perennial  favorite  of  the  Btage, 
"Abie's  Irish  Rose,"  has  finally 
reached  the  screen,  and  despite  its  host  of 
imitations  that  have  gone  celluloid  the  or- 
iginator of  them  all  easily  scales  the  top. 
Tlie  play  that  floored  the  dramatic  critics 
has  been  handled  so  that  it  will  tug  at  all 
the  emotions.  Even  the  war  is  introduced 
in  order  that  Abie  and  Rosie  may  develop 
their  romance.  This  prelude  to  the  love 
urge  and  the  subsequent  quarrels  of  the 
Murphys  and  Levys  is  exceptionally  well 
done,  ringing  with  touching  pathos,  humor, 
and  free  from  sentimentalities. 

Of  course  everyone  has  seen  the  play. 
Naturally  the  edge  is  taken  off  the  picture. 
And  if  this  wasn't  enough  the  other  Irish- 
Jewish  stories  have  destroyed  the  suspense. 
Yet  in  spite  of  its  familiarity  it  carries 
heart  interest  and  romantic  appeal — and 
good,  sound  characterization.  The  whole 
gist  of  it  amounts  to  the  youngsters  at- 
tempting to  deceive  their  parents.  As  a  re- 
sult three  marital  ceremonies  are  depicted. 

It  is  too  long  and  could  be  profitably 
shortened  especially  in  the  Christmas-tree 
sequence  where  the  male  parents  shout 
"boo"  at  each  other  too  often.  But  it 
packs  a  lot  of  fun,  and  contains  a  good 
vein  of  sentiment  and  pathos.  As  for  the 
acting  the  film  belongs  to  Jean  Hersholt, 
whose  study  of  the  elder  Levy  is  something 
to  be  recorded  among  the  rare  portraits  of 
the  screen.  Nancy  Carroll  and  Charles 
Rogers  acquit  themselves  very  capably  as 
the  youngsters,  Farrell  MacDonald  does 
well  as  Murphy  and  the  comedy  relief  is 
okay  as  handled  by  Bernard  Gorcey  and  Ida 
Kramer.  Altogether  a  first  rate  picture, 
though  not  belonging  to  the  specials  com- 
manding top  prices.  It  should  make  money 
for  its  sponsors. 

Drawing  Power:  Should  draw  through 
fame  of  play,  cast  and  if  put  out  at  popu- 
lar prices.  Exploitation  Angles:  The  play, 
the  racial  conflict.  The  cast.  The  war 
scenes. 

THEME:  Comedy-drama  of  racial  bar- 
rier swept  away  by  youngsters  of  opposite 
faiths  marrying  and  winning  over  their 
parents. 

Produced  and  distributed  by  Paramount. 
Length,  12,103  feet.  Release  date  indefinite. 
The  Cast:  Jean  Hersholt,  Nancy  Carroll, 
Charles  Rogers,  J.  Farrell  MacDonald, 
Bernard  Gorcey,  Ida  Kramer,  Nick  Cogley, 
Camillus  Pretal,  Rosa  Rosanova.  Director, 
Victor  Fleming. 

"A  Short  Tail" 
(Paramount — Two  Reels) 
(.Reviewed  by  Raymond  Gonly) 

THIS  novelty  is  good  enough  to  grace  any 
exhibitor's  program.  With  simplicity,  a 
flair  for  artistry  and  a  feel  for  the  emotions,  it 
tells  the  story  of  two  little  lost  dogs  who  pal 
together  while  their  owners  broken-heartedly 
search  for  them.  Unhampered  by  the  absence 
of  titles,  the  tale  moves  along  in  its  appealing 
groove.  The  camera,  which  is  never  turned  on 
the  faces  of  the  humans  in  the  cast,  captures 
with  good  effect  the  dogs'  expressions,  their 
wanderings  along  the  streets  and  their  lapping 
of  the  contents  of  a  broken  whiskey  bottle  with 
their  subsequent  intoxication.  The  dogs  are  an 
odd  assorted  pair — a  petted  peke  and  a  terrier 
who  bad  never  known  soft  pillows  and  other 
luxuries.  A  nice  little  story,  to  say  the  least. 


1348 


Motion    Picture  News 


Under  the  Tonto  Rim 

Average  Western 
(Reviewed  by  Raymond  Ganly) 

TH  HIS  version  of  a  Zane  Grey  story  pro- 
*-  dueed  by  Paramount  shades  the  line  of 
mediocrity  so  near  does  it  hinge  on  conven- 
tional plot,  conventional  deeds  of  heroism 
and  fair  acting  from  the  cast.  It  is  just 
another  western,  replica  of  thousands  of 
others  which  have  preceded  it.  The  name 
of  Zane  Grey,  however,  is  a  strong  selling 
angle  which  the  exhibitor  should  not  over- 
look. 

Richard  Arlen  and  Mary  Brian  are  the 
lends,  Harry  T.  Morey  the  heavy  and  Jack 
Luden  a  sort  of  minor  villain  who 
reforms  at  the  close.  Arlen 's  dad  had 
been  slain  years  before  by  a  gam- 
bler and  the  son  has  been  seeking  the  killer 
for  several  years,  but  without  any  degree 
of  success.  Having  staked  a  claim  with 
other  miners,  Arlen 's  lot  is  threatened  by 
a  gang  leader  who  has  the  keeper  of  the 
government  register  under  his  thumb.  With 
the  latter  forced  to  do  his  will,  the  villain, 
who  is  really  the  killer,  is  fast  hording  up 
the  claims  until  Arlen  forms  a  vigilance 
committee  and  defeats  his  gang. 

Drawing  Power:  For  the  average  house. 
Exploitation  Angles:  The  name  of  Zane 
Grey,  the  usual  western  action  and  the  like. 

THEME:  Western  action  drama.  His 
father  slain  by  gambler,  young  westerner 
meets  the  killer  years  later  when  he  is 
endeavoring  to  steal  his  claim.  The  villain 
has  the  keeper  of  the  government  records 
under  his  control,  and  for  a  time  points  all 
suspicion  toward  him.  The  hero  eventually 
learns  the  identity  of  the  villain  and,  after 
forming  a  vigilantes,  defeats  both  him  and 
his  gang. 

Produced  and  distributed  by  Paramount. 
Released,  February,  1928.  Length,  5,991 
feet.  The  Cast:  Richard  Arlen,  Mary  Brian, 
Jack  Luden,  Harry  T.  Morey,  Harry  Todd, 
William  Franey,  Bruce  Gordon  and  Jack 
Byron.  Zane  Grey  story  scenarized  by  J. 
Walter  Rubin.  Director,  Herman  C.  Ray- 
maker. 


Foreign  Devils 

A  Fair  Action  Drama 
(Reviewed  by  Raymond  Ganly) 

TIM  McCOY,  Metro's  Irish  cowboy  star, 
is  the  stalwart  hero  in  this  action  story 
of  the  Boxer  Rebellion  in  China.  He  per- 
forms like  the  usual  western  hero  carrying 
on  prodigious  feats  of  valor,  pitting  nimble 
headwork  and  agility  against  hordes  of  Chi- 
nese. Action  is  planted  in  generous  portions 
and  the  Chinese  setting  offers  a  relief  from 
the  usual  doings  of  rustlers  and  bandits 
whose  activities  are  always  on  parade  in 
the  western  films. 

A  smattering  of  history  flavors  the  scenes 
of  the  rebellion  although  it  cannot  be  said 
that  the  Chinese  empress  at  the  time  of  the 
uprising  is  painted  in  a  favorable  light. 
There  are  plenty  of  battle  scenes  and  phy- 
sical encounters  which  McCoy  does  his  share 
to  make  interesting.  Claire  Windsor  deco- 
rates the  scenes  very  nicely. 

An  attraction  for  houses  other  than  first 
runs. 

Drawing  Power:  Okay  for  neighborhood, 
second  run  and  similar  types  of  houses. 
Lovers  of  action  should  find  it  entertaining. 

Exploitation  Angles:    Different  from  the 


usual  dried-in-the-wool  action  picture.  Men- 
tion its  historical  incident  which  may  prove 
of  interest  to  school  pupils.  Press  Chinese 
paraphernalia  into  service  to  create  atmos- 
phere. 

THEME:  Action  drama.  Attache  at 
American  Embassy  in  Peking  at  the  time 
of  the  Boxer  Rebellion  becomes  attached  to 
an  English  lady.  He  rescues  her  from  the 
hands  of  the  priests  of  a  Chinese  temple 
which  she  has  gone  to  visit,  entrusts  her  to 
a  friend  to  carry  her  to  safety  to  the  barri- 
cade and  alone  battles  the  Chinese  until 
they  have  made  their  escape.  Later  on,  he 
brings  news  to  the  barricade  of  the  ap- 
proach of  the  allies  and  subsequently  wins 
the  girl. 

Produced  and  distributed  by  Metro-Gold- 
wyn-Mayer.  Released,  September,  1927. 
Length,  4,658  feet.  The  Cast:  Tim  McCoy, 
Claire  Windsor,  Cyril  Chadwick,  Frank 
Currier,  Emily  Fitzroy,  Lawson  Butt,  Sojin 
and  F.  Chew.  Story  by  Peter  B.  Kyne. 
Continuity  by  Marian  Ainslee.  Director, 
W.  S.  Van  Dyke. 

The  Wife's  Relations 

Bright  Comedy 

(  IJeviewed  by  Raymond  Ganly) 

BEARING  an  inordinate  assortment  of 
comedy  highlights,  a  sprightly  story, 
capable  performances,  this  little  feature  can 
be  relied  on  to  please  the  majority  of  fans. 
It  mixes  a  deal  of  nonsense  with  a  suspense- 
ful  plot,  elicits  laughs  quite  frequently  and 
in  general  shapes  up  as  good  entertainment. 

The  daughter  of  a  rich  man  runs  away 
to  escape  an  unwelcome  marriage.  While 
running  an  elevator  she  meets  a  young  in- 
ventor and  caretaker  of  an  estate  whom  she 
falls  in  love  with  and  marries.  Shortly 
after  the  -wedding  the  inventor  finds  the 
substance  he  has  been  searching  for  to  per- 
fect his  varnish  for  automobiles,  and  the 
wife  suggests  inveigling  her  rich  father  to 
buy  the  process.  They  entertain  her 
parents  at  dinner  and  are  getting  along 
very  nicely  in  their  bluff  that  they  are  well 
to  do,  and  that  the  young  man  is  just  trying 
to  get  the  father's  interest  in  his  invention 
as  a  matter  of  friendship.  But  their  bluff 
is  exposed  by  the  owner  of  the  house,  the 
chap  whom  the  girl  left  flat  by  running 
away,  and  it  looks  as  if  the  father  will  re- 
fuse to  back  the  invention  which,  however, 
does  not  come  to  pass. 

Pep,  snap  and  comedy  mingling  together 
in  the  various  scenes  make  this  a  good 
picture. 

Drawing  Power:  A  suitable  presentation 
for  the  screens  of  all  houses.  Exploitation 
Angles:  The  cast  and  comedy  incident. 
Ben  Turpin  as  the  cook. 

THEME:  Young  girl  runs  away  from 
her  wealthy  home  to  escape  marriage,  but 
falls  in  love  with  a  poor  inventor  and  care- 
taker of  a  country  estate.  Having  found 
the  missing  substance  to  make  his  inven- 
tion a  success,  the  young  couple  entertain 
the  girl's  father  and  are  succeeding  in  get- 
ting his  backing  for  the  invention  when  the 
real  owner  of  the  house  returns  and  unveils 
their  bluff.  However,  the  father  likes  his 
new  son-in-law,  and  backs  his  invention. 

Produced  and  distributed  by  Columbia. 
Released,  January,  1928.  Length,  5,508 
feet.  The  Cast:  Shirley  Mason,  Gaston 
Glass,  Ben  Turpin,  Arthur  Rankin,  Flora 
Finch,  Lionel  Belmore,  Armand  Kaliz, 
Maurice  Ryan,  Jas.  Harrison.  Story  by 
Armand  Kaliz.  Director,  Maurice  Marshall. 


Tenderloin 

An  Underworld  Thriller 
(Reviewed  by  Chester  J.  Smith) 

THERE  is  always  something  fascinating 
about  a  crook  and  underworld  melo- 
drama and  this  one  is  no  exception.  With 
or  without  Yitaphone  accompaniment  it 
should  prove  a  good  audience  picture, 
though  the  Vitaphone  undoubtedly  adds  to 
its  effectiveness.  It  helps  to  drive  home 
more  deeply  some  of  the  melodramatic  se- 
quences, of  which  there  are  an  abundance. 
However,  the  Vitaphone  is  applied  on  only 
two  or  three  occasions. 

This  is  a  picture  of  peaks;  it  jumps  from 
one  exciting  climax  to  another  until  it  seems 
as  though  it  were  interminable.  In  its  high 
spots  it  is  intensely  interesting,  but  there 
is  a  lot  in  between  the  high  spots  that  drags 
out  more  or  less  tiresomely  and  makes  one 
wonder  if  he  is  going  to  be  compelled  to  sit 
there  through  the  duration  of  the  sentence 
that  is  applied  to  the  crooks.  It  would  be 
a  better  picture  if  it  were  shorter,  even  at 
the  expense  of  cutting  out  some  of  the  high- 
lights. 

Dolores  Costello,  the  cafe  girl  who  is  in 
love  with  Conrad  Nagel,  the  hard  hearted 
yegg  who  eventually  goes  straight  for  her, 
is  as  usual,  delightful.  She  does  some  of  her 
best  work  in  this  picture,  though  she  is  in- 
clined to  weep  too  frequently  and  too  co- 
piously in  too  many  closeups.  Nagel  is  ex- 
cellent as  the  dapper  yegg,  while  one  of  the 
best  portrayals  is  that  of  Georgie  Stone,  as 
'"Sparrow,"  Nagel 's  pal.  The  finish  is 
effective  with  Rose,  Chuck,  Sparrow  and 
Lefty  singing  "Sweet  Adeline"  on  the 
Vitaphone. 

Drawing  Power:  .Should  prove  a  splen- 
did draw  in  all  types  of  houses  whether  ac- 
companied by  Vitaphone  or  not.  Exploita- 
tion Angles:  Play  up  the  leading  players 
and  the  many  underworld  thrills.  The  press 
book  offers  store  tieup  angles  of  many  de- 
scriptions. 

THEME:  Cabaret  girl  falls  in  love  with 
dapper  crook,  whose  pals  loot  a  bank  and 
the  proceeds  of  the  robbery  supposedly  fall 
into  the  hands  of  the  girl.  The  crook  think- 
ing she  has  the  loot  pretends  to  care  for 
her  to  recover  it,  finds  she  knows  nothing  of 
it,  really  falls  in  love  with  her,  goes 
straight  and  they  are  wedded. 

Produced  and  distributed  by  Warner 
Bros.  Released  April  28,  1928.  Length,  653 
feet.  The  Cast:  Dolores  Costello,  "Conrad 
Nagel,  Mitchell  Lewis,  Georgie  Stone,  Dan 
Wolheim,  Pat  Hartigan,  Fred  Kelsey,  G. 
Raymond  Nye,  Dorothy  Vernon,  Evelyn 
Pierce,  John  Miljan.  Director,  Michael 
Curtiz.  Story  by  Melville  Crosman.  Sce- 
nario by  E.  T.  Lowe,  Jr. 


"Fighting  Fanny" 
(Paramount — Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

THIS  Christie-produced  comedy  is  fast  and 
snappy  in  pace,  gagged  with  a  fairly  amus- 
ing assortment  of  comedy  incidents  and  made 
interesting  through  the  fine  comedy  of  Jack 
Duffy,  who  supports  Ann  Cornwall.  The  story 
deals  with  the  activities  of  girl  students  and 
their  hazing  of  Miss  Cornwall.  The  high  jinks 
of  the  girls  are  not  particularly  amusing ;  the 
best  gag  and  one  which  is  seen  several  times  is 
that  which  follows  the  predicament  of  several 
characters,  who  sit  in  a  trick  chair  and  disap- 
pearing into  its  depths  are  dropped  after  a  swift 
descent  into  a  pool  of  water.  Another  comedy 
sequence  deals  with  the  star's  athletic  activities 
in  a  sports  event  in  which  another  girl  does  her 
darndest  to  win  a  race.  These  two  become  rivals 
and  eventually  mix  in  a  boxing  contest. 


April    28,    J  9  28 


1349 


Newsreel  Resume 


"At  It  Again" 
(Educational — Two  Reels) 
(Reviewed  by  Raymond  Gaidy) 

MONTY  COLLINS  and  Jack  Miller  are  a 
co-starring  team  in  this  Mermaid  written 
and  directed  by  Norman  Taurog  with  Lucille 
Hntton  and  Eva  Thatcher  in  support.  As  comedy 
their  efforts  are  fairly  successfuly;  boisterous, 
slapstick  and  knockabout,  their  antics  will  pro- 
voke laughter  of  a  sort — not  long,  hearty 
laughter,  rather  intermittent  chuckles  or  brief 
Spurts  of  hilarity.  This  chap,  Collins,  is  coming 
along  with  greater  speed  than  any  other  come- 
dian cavorting  on  the  Educational  lots. 

They  are  starving,  are  Collins  and  Miller,  and 
their  endeavors  to  grab  something  eatable  while 
in  their  boarding  house  is  the  cause  for  some 
merriment.  Eventually  going  into  the  street 
they  come  across  Miss  Hutton,  a  department 
store  girl  threatened  with  the  loss  of  her  job 
unless  she  obtains  some  business.  They  decide 
to  help  her  and  with  rotten  eggs,  over  ripe 
fruit  and  vegetables  they  bombard  passersby  so 
that  they  are  forced  to  seek  a  fresh  supply  of 
apparel  in  the  nearby  clothing  store.  Pursued 
by  their  victims  they  take  refuge  in  a  wind  ma- 
chine, and  with  the  propellor  roaring  are  taken 
aloft  and  introduce  some  more  fairly  good  com- 
edy while  on  their  flight. 

"Bluster's  Whippet  Race" 

(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

BUSTER,  Mary  Jane  and  Tige  stir  up  a  lot 
of  trouble  in  this  one  and  all  but  demolish 
the  Brown  household.  Buster  and  Mary  are 
busy  getting  Tige  ready  for  the  whippet  race, 
but  Papa  Brown  won't  let  them  go  until  they 
straighten  up  the  house.  To  hurry  this  Buster 
calls  in  his  friends  from  the  neighborhood  and 
they  make  a  mess  of  things  before  departing  for 
the  starting  line. 

There  are  dogs  of  every  description  entered 
in  the  race,  in  the  course  of  which  pedestrians 
are  knocked  down  and  traffic  halted.  In  the 
final  spurt  the  dogs  dash  through  the  window 
into  the  Browns'  living  room,  and  the  disorder 
started  previously,  is  completed.  There  is  a  lot 
of  rough  and  tumble  comedy  in  it,  but  much  of 
a  sameness  throughout.  Here  and  there  a  good 
laugh  is  injected,  however.  It  is  hardly  up  to 
the  standard  of  some  of  the  past  ones  of  the 
series. 

"Summer  Knights" 
(Universal — One  Reel) 

ARTHUR  LAKE,  featured  in  this  comedy, 
and  his  pal,  Buddy,  get  into  difficulties 
when  a  bull  terrier  extracts  the  seat  from 
Buddy's  dress  suit  as  they  are  on  their  way  to 
a  party.  They  decide  to  go  with  one  suit  be- 
tween them,  each  to  hide  for  an  hour  while 
the  other  dances  and  then  to  change.  Buddy 
forgets  at  the  conclusion  of  the  first  hour,  so 
Arthur  disguises  himself  as  a  girl  and  vamps 
him  into  the  garden,  where  he  proceeds  to  beat 
him  up  and  take  the  suit.  Buddy  is  left  with 
his  B.  V.  D.'s,  while  Arthur  enjoys  the  rest 
of  the  dance.  There  are  spots  of  comedy  here 
and  there,  with  the  picture  about  up  to  the 
usual  standard  of  the  series.— CHESTER  J. 
SMITH. 

"Never  Too  Late" 
(Educational — One  Reel) 

ADO-OR-DIE  attempt  at  humor  is  made  in 
this  Cameo  starring  Wallace  Lupino  with 
lack  Miller  and  Robert  Burns.  The  picture  is 
no  sooner  under  way  than  one  of  the  characters 
gets  his  face  smeared  with  ink — a  pathetic  brand 
of  comedy  in  constant  evidence  through  the 
course  of  the  reel.  Lupino  has  some  moments 
for  solo  comedy  but  his  gags  are  of  a  thin 
texture  and  his  efforts,  generally,  fall  flat.  He 
is  a  clerk  in  a  department  store  who  is  threatened 
with  the  loss  of  his  job  because  of  recurring 
lateness.  The  next  A.  M.,  after  a  frantic  effort 
to  appear  on  time,  he  arrives  at  the  store  only 
to  discover  that  it  is  Sundav.  An  intelligent  dog 
enlightens  the  scenes.— RAYMOND  GANLY. 


Competition  was  keen  among  I  he  news- 
reels  during  the  past  week,  each  vicing  with 
the  other  to  secure  the  first  moving  pic- 
tures of  Koehl  and  TTuonsfcld  on  Greenely 
Island  and  Fitzmauriee  on  his  arrival  in 
Quebec.  Two  of  the  reels — Paramount  and 
Pa  (lie — scored  over  the  others  as  they  had 
moving  pictures  of  the  Germans  and  the 
Irishman,  respectively,  on  Broadway  before 
their  competitors.  'Ray  Fernstrom.  a  Para- 
mount cameraman,  got  through  to  the  haven 
of  the  Bremen  after  having  filmed  Fitz- 
mauriee at  Quebec  and  then  winged  his 
way  back  to  New  York  hearing  the  precious 
negative  which  Paramount  released  in  the 
form  of  a  500-foot,  special.  Also  showing 
a  startling  rapidity  in  getting  news  pic- 
tures before  the  public  was  Pathe,  whose 
cameraman,  Tom  Hogan,  obtained  a  camera 
interview  with  Fitzmauriee  in  Quebec  and 
flew  hack  to  New  York  in  time  for  ripe 
showings  along  the  rialto. 

The  other  reels  were  also  active.  Through 
an  arrangement  with  Acme  News  Service, 
still  shots  of  the  Bremen  fliers  marooned 
on  Greenely  Island  were  released  via  the 
films.  Quebec  is  much  more  accessible  than 
the  remote  Greenely  Island  and  so  prac- 
tically all  of  the  reels  had  shots  of  the  ar- 
rival of  the  relief  plane  from  New  York, 
views  of  Floyd  Bennett,  who  was  later  to 
so  tragically  pass  away,  and  shots  of  Fitz- 
mauriee and  his  welcome  by  Miss  Herta 
Junkers.  Pathe  also  had  scenes  of  the 
Bremen's  take-off  for  America  from  Dub- 
lin and  Lindbergh's  mercy  flight. 

Another  aviation  story  Avhieh  broke  be- 
fore the  hue  and  cry  of  the  Bremen's  flic-lit 
bad  died  down  was  the  flight  of  Captain 
Wilkins  over  the  polar  wastes.  M-G-M 
News,  Kinoerams  and  International  had 
pictures  of  Wilkins  and  bis  plane  in  Alaska. 
Another  competitive  period  is  undoubtedly 
ahead  with  the  various  reels  each  trying  to 
he  the  first  to  release  camera  stories  of 
Captain  "Wilkins  at  Spitzhergen. 

A  brief  synopsis  of  the  contents  of  each 
reel  follows: 

Paramount  News,  No.  77:  Koehl  and 
Huenefeld  and  the  Bremen  at  Greenely 
Island  and  Fitzmauriee  at  Quebec;  ITolv 
Week  ceremonies  in  Jerusalem;  a  trick 
German  police  dog;  Helen  Wills  sailing  for 
Europe;  a  crack  shot  with  a  revolver:  John 
Coolidge's  reported  fiance;  Indiana  guests 
of  sailors  on  board   U.   S.  dreadnanght . 

No.  78:  Views  of  the  repair  work  being 
done  on  the  Bremen:  Princess  Mary  of 
England  at  Cairo;  King  Victor  Emmanuel, 
who  escaped  bomb  plot;  Harry  F.  Sinclair, 
who  figures  in  the  Teapot  Dome  trial; 
Chinese  pay  homage  to  national  hero: 
Mayor  Walker;  flood  sufferers  receive  letter 
of  sympathy  from  French  children;  Pern's 
new  cruiser. 

Kinograms,  No.  5389 :  Japan  welcoming 
French  fliers;  crowds  at  Yankee  ball  game 
in  New  York;  De  Mar  winning  marathon 
for  sixth  time;  eccentric  dances;  Cam- 
bridge students  wage  book  battle;  animal 
marionettes :  Biltmore  steeplechase  nt 
Aqueduct  track. 

No.  5390:  Captain  Wilkins  and  his  co- 
pilot Lieut.  C.  B.  Eielson  and  their  plane 
which  flew  over  the  arctic  region;  acquittal 
of  Sinclair  in  Washington;  V.  S.  gunboat 


built  for  Chinese  rivers;  French  town  un- 
veils memorial  to  creator  of  Camembert 
cheese;  American  breaking  world's  record 
for  speed;  contest  in  Oregon  to  determine 
handsomest  iceman;  six-day  bike  race  in 
Paris. 

M-G-M  News,  Vol.  No.  72:  Fitzmauriee 
landing  near  Murray  Bay  where  he  was 
welcomed  by  Miss  Junkers;  pole  vaulting; 
desert  tribesmen  in  dancing  carnival;  herds 
of  sheep  in  migration;  religious  pageant  in 
Seville;  exciting  pictures  of  ten  parachute 
jumpers  quitting  airplane  in  ten  seconds, 
a  new  record. 

No.  73:  Pacific  squadron  leaving  for 
Hawaii;  ovation  given  Italian  king  after 
his  escape  from  bomb;  dancing  Chinese 
boys;  new  auto  speed  record  established  in 
Florida;  Tunney  and  Heeney;  racing  season 
at  Jamaica  track;  relief  plane  leaving  St. 
Agnes  Lake  with  supplies  for  the  Bremen; 
Captain  Wilkins,  his  fellow  pilot  and  plane 
in  flight. 

International  News:  Vol.  10,  No.  32: 
Steeplechase  at  Aqueduct;  Soviet  child  wel- 
fare clinic;  stilt  dancers  in  Mongolian  fes- 
tival; woodsmen  felling  forest  giants;  De 
Mar  winning  marathon  race;  Gabrielle 
D'Annunzio;  New  York  dinner  for  Aaron 
Sapiro;  monkey  submitting  to  diet  tests; 
Fitzmauriee  at  Quebec. 

No.  33 :  Relief  plane  on  its  way  to  help 
German  fliers  on  Greenely  Island;  racing 
scenes  at  Jamaica;  American  fleet  puts  to 
sea  for  test  of  Hawaiian  defenses;  smashes 
automobile  speed  record;  newcomers  in 
English  bulldog  world;  swimming  stars  in 
lively  workout;  Captain  Wilkins,  who 
hopped  over  the  top  of  the  world. 

Fox  News  No.  60 :  Throngs  at  race  track 
at  Auteuil,  France;  gas  explosion  which 
destroyed  the  lives  of  37  in  hall  over  Mis- 
souri garage;  movie  kiddies  attending 
school  between  scenes;  preparations  for 
relief  of  crew  of  Bremen;  Arabs  celebrate 
ancient  fete;  New  Mexico  Indian  who 
cleverly  moulds  figures  out  of  mud;  Fitz- 
mauriee flies  to  Quebec  from  Greenely 
Island  with  Aviator  Duke  Schiller;  the  air- 
plane Bremen  and  Koehl  and  Huenefeld  at 
Greenely  Island. 

No.  61:  Fitzmauriee  and  relief  plane 
piloted  by  Byrd  airman  taking  off  for 
Greenely  Island;  camera  interview  with 
Clark  Howell,  owner  of  the  Atlanta  Con- 
stitution; the  Market  Roxyettes  rehearse 
on  roof;  New  Jersey  anglers  flock  to  trout 
streams;  King  Albert  of  Belgium  celebrat- 
ing birthday;  American  smashes  world 
speed  record ;  German  boats  which  can  run 
on  dry  land;  the  opening  of  the  racing  sea- 
son in  New  York. 

Pathe  News,  No.  35:  The  Bremen's 
start  from  Dublin:  Fitzmauriee  arriving  at 
Quebec;  high  school  artists  form  orchestra; 
D.  A.  R.  convention;  seaplane  for  Paris 
to  N.  Y.  flight  launched;  eccentric  dancers 
in  national  contest;  students  construct 
glider. 

No.  36:  The  Byrd  polar  plane  taking  off 
from  Quebec  for  relief  trip  to  the  Bremen : 
the  late  Floyd  Bennett  when  he  became  ill 
in  Quebec;  Germans  repairing  their  plane, 
the  Bremen,  on  Greenely  Island;  Lind- 
bergh taking  off  from  New  York  with 
serum  for  Bennett. 


1350 


Motion    Picture  News 


iona!  News  from  Correspond  en 


HOWARD  F.  BRINK,  man- 
ager of  the  Educational  ex- 
change here,  was  elected  president 
of  the  Film  Board  of  Trade  at  the 
organization's  annual  meeting  last 
week,  succeeding  Marvin  W. 
Kempner,  chief  of  the  Paramount 
exchange.  As  a  token  of  esteem, 
the  30  branch  managers  and  for- 
mer branch  managers  who  attended 
gave  the  retiring  president  a  genu- 
ine Gladstone  cowhide  bag,  costing 
$65.  The  meeting  was  held  at 
Orchard  Inn,  in  Canada,  just  across 
the  border,  and  those  who  attended 
are  still  talking  about  the  "wow" 
of  a  time  they  had.  The  party  did 
not  break  up  until  three  o'clock  the 
following  morning.  Other  officers 
elected  for  the  ensuing  year  are 
E.  K.  O'Shea,  manager  of  the 
Metro-Goldwyn-Mayer  exchange, 
vice-president ;  Dave  Miller,  man- 
ager of  the  Universal  exchange, 
treasurer  ;  and  Miss  Emma  Adplan- 
alp,  secretary.  Those  named  to  the 
board  of  directors  are  Mr.  Brink, 
Mr.  O'Shea,  Mr.  Miller,  Mr. 
Kempner,  and  F.  J.  A.  McCarthy, 
manager  of  the  First  National  ex- 
change. 

Joe  Schurgert,  who  owns  the  Co- 
lonial and  Columbia  theatres  here, 
literally  went  up  in  the  air  last 
week.  Long  an  aviation  enthusiast, 
he  and  Mrs.  Schurgert  took  an  air- 
plane trip  to  Detroit  to  attend  the 
National  Aircraft  Exhibition  there. 
He  is  considering  buying  an  air- 
plane for  his  personal  use  and  his 
friends  would  not  be  a  bit  sur- 
prised if  he  came  back  in  his  own 
plane. 

Two  legitimate  houses  expect  to 
close  for  the  season  on  Saturday, 
April  28.  They  are  the  Shubert- 
Teck,  where  Len  Sang  is  manager, 
and  the  Gayety,  burlesque  theatre. 
The  Erlanger,  another  legitimate 
house,  is  expected  to  carrly  on 
through  the  summer,  playing  stock. 

"Bill"  Healy,  formerly  in  the 
motion  picture  business  and  now  ad- 
vance publicity  man  for  Leon 
Erroll's  show,  "Yours  Truly,"  was 
in  town  last  week  renewing  ac- 
quaintanceships with  Buffalo's  film 
men. 

Callers  at  the  Educational  ex- 
change here  last  week  included 
Max  Fogel  of  the  Princess  thea- 
tre, Rochester. 

Motion  pictures  of  the  recent 
Movie  Ball  and  Carnival  which  was 
put  on  by  the  M.  P.  T.  O.  of  the 
Buffalo  zone,  totaling  700  feet  of 
film,  are  being  shown  in  many  of 
the  400  member  theatres  in  this 


Buffalo 


section  of  the  state.  Ben  H.  Wal- 
lerstein  and  Jules  H.  Michaels, 
whose  happy  faces  are  seen  in 
about  300  feet  of  the  reel,  are 
easily  the  stars. 

Charles  Lieberman  of  the  Capi- 
tol and  Liberty  theatres  in  Syra- 
cuse dropped  in  last  week  at  the 
F  B  O  exchange  to  talk  over  book- 
ing dates  with  Elmer  Lux. 

The  Lumberg  theatre  at  Niagara 
Falls,  which  has  been  in  existence 
for  20  years,  has  been  sold  by  Mar- 
vin Atlas  to  the  S.  S.  Kresge  com- 
pany who  will  build  a  store  on  the 
site.  Mr.  Atlas,  according  to  his 
Buffalo  friends,  expects  to  open 
another  theatre  in  Niagara  Falls  in 
the  near  future. 

Howard  F.  Brink  spent  virtu- 
ally the  entire  week  covering  the 
Rochester  and  Syracuse  territory 
for  Educational's  national  drive  for 
Mav. 

Jimmy  Kelly  of  the  Riviera  the- 
atre at  North  Tonawanda  put  on 
a  "Surprise  Week"  last  week  and 
packed  the  house  with  the  stunt. 
He  gave  the  patrons  five  acts  of 
vaudeville  and  a  good  feature  film, 
in  addition  to  some  specialties,  and 
is  all  smiles  over  the  success  of  the 
idea. 

Friends  of  Victor  Lownes  assis- 
tant manager  of  the  Victoria  thea- 
tre here,  couldn't  understand  what 
had  gotten  into  Vic  last  week  un- 
til they  learned  that  he  had  just 
become  the  father  of  a  boy.  Then 
they  joined  with  him  in  rejoicing. 

Members  of  the  Paramount  ex- 
change staff  here  were  buving  new 
shirts  and  ties  and  getting  shoe 
shines  and  haircuts  last  week,  in 
preparation  for  the  trip  to  Wash- 
ington to  attend  the  annual  Para- 
mount convention  which  opens  on 
Sunday,  April  29,  and  continues  un- 
til May  4.  Those  going  from  Buf- 
falo include  Marvin  W.  Kempner, 
Paramount  exchange  manager;  Bill 
Bork,  the  quiet  but  efficient  booker  ; 
E.  A.  Williams,  advertising  man- 
ager ;  and  Earl  Brink,  Sid  Stein. 
Mickey  Rose,  and  Ed.  Kempner, 
salesmen.  In  Bork's  absence,  his 
capable  young  assistant  booker,  Art 
Woodward,  is  going  to  pinch-hit  for 
him. 

Fred  Schweppe,  of  the  Capitol 
theatre,  Elmira,  and  his  sister,  Leo- 


nore,  have  written  friends  here 
that  they  will  drive  to  Buffalo  next 
week  for  business  and  pleasure. 
.They  are  expected  to  make  the 
round  of  the  exchanges  to  do  their 
May  booking. 

Announcement  was  made  last 
week  of  the  engagement  of  Miss 
Leona  Karlinski,  operator  of  the 
Clinton  and  Walden  theatres,  to 
Joe  Dworzanowski,  who  owns  the 
Colonial  theatre  at  Depew,  N.  Y. 

J.  Murphy,  Universal  home  office 
play-date  representative,  spent  sev- 
eral days  last  week  in  the  Buffalo 
exchange. 

Several  Schine  Theatrical  Com- 
pany managers  from  Rochester 
were  here  last  week  dating  pictures 
for  which  they  have  contracted. 
The  managers  were  Sol  Shafer  of 
the  Grand  theatre ;  M.  Fogel  of 
the  Webster ;  Leon  Shafer  of  the 
State;  W.  L.  Belcher  of  the 
Riviera;  and  T.  Schultz  of  the 
Park. 

More  than  400  persons,  including 
prominent  exhibitors  of  Buffalo 
and  Western  New  York,  attended 
a  preview  last  week  at  the  Broad- 
way theatre,  which  Manager  Ben 
H.  Wallerstein,  with  his  character- 
istic generosity,  donated  for  the  oc- 
casion, "Dick"  Fox,  of  the  R.  C. 
Fox  Exchanges,  who  is  distribut- 
ing hereabouts  for  UFA  pictures, 
was  the  host.  F.  A.  Maxwell,  the 
chubby  Fox  Exchanges  special 
representative,  was  master  of  cere- 
monies. 

Out-of-town  exhibitors  who  vis- 
ited Buffalo  exchanges  last  week 
included  James  Rowe  of  the  Turn 
Hall,  Syracuse;  Fred  J.  Becker  of 
the  Arcadia,  Syracuse ;  Jimmy  Con- 
stantino of  the  Elmwood,  Syracuse  ; 
and  Rapp  B.  Merriman  of  the 
Franklin,  Syracuse. 

Jim  Fater  of  First  National  ex- 
change here,  who  regularly  covers 
the  Rochester  territory,  spent  last 
week  in  using  his  salesmanship 
talent  in  the  Buffalo  territory  and 
is  preparing  to  attend  the  annual 
First  National  convention  at  the 
Drake  Hotel,  Chicago,  on  Monday, 
April  30.  Others  going  from  the 
Buffalo  exchange  include  F.  J.  A. 
AlcCarthy.  branch  manager ;  and 
H.    A.    Herman,    salesman.  R?..> 


Powers,  booker,  will  hold  down  the 
fort  here  until  his  colleagues  get 
back. 

William  J.  Lavery,  who  opened 
the  doors  of  his  newly-completed 
New  Cameo  theatre  at  Bingham- 
ton  on  Saturday,  April  21,  was  in 
town  last  week  arranging  some 
bookings.  Advices  received  here 
stated  that  the  opening  of  Bill's 
new  house  was  highly  successful. 

Richard  C.  Fox  of  the  R.  C. 
Fox  Exchanges  here  is  making  an 
intensive  coverage  of  Utica,  Al- 
bany, Schenectady,  and  neighbor- 
ing places. 

Charlie  Taylor,  chief  of  the 
Shea's  Buffalo  publicity  staff,  has 
arranged  some  neat  publicity  stunts 
for  the  week  of  April  22,  when  the 
Publix  revue,  "Gallopin'  On,"  will 
be  the  stage  presentation  at  the  the- 
atre. 

J.  J.  Kelly,  manager  of  Riviera 
theatre  at  North  Tonawanda, 
knows  that  there's  nothing  like 
proper  mixing  with  the  public  to 
bring  him  patronage.  As  a  result, 
he's  in  almost  every  civic  move- 
ment in  the  town  and  last  week  he 
was  elected  secretary  of  the  Ki- 
wanis  club  there. 

Charley  Lund,  the  demon  film  de- 
livery man  between  Buffalo  and  the 
Tonawandas  and  Niagara  Falls, 
blew  himself  last  week  to  a  new 
Chevrolet  truck. 

Harry  Gilbert's  new  theatre  at 
Syracuse,  on  South  Salina  Street, 
is  under  way  and  he  expects  it  to 
be  opened  on  October  1.  It  will 
be  connected  with  the  Theatrical 
Utilities  Service  Corporation. 

George  Ferguson,  Pathe  sales- 
man, has  a  six-year-old  son  who 
celebrated  his  birthday  last  week 
by  adopting  his  dad's  profession. 
The  youngster  took  his  toy  circus, 
which  was  given  him  last  Christ- 
mas, outside  and  gave  his  play- 
mates several  shows  after  "selling" 
them  the  idea  that  they  ought  to 
pay  him  a  few  pennies  for  it. 

Palmer  Muntz  of  the  Animated 
Screen  Service  of  Buffalo  is  on 
a  two-weeks'  business  trip,  during 
which  he  will  visit  St.  Louis,  Den- 
ver and  New  Orleans. 

Miss  Rappaport,  Warner  Broth- 
ers' exchange  booker  here,  had 
quite  a  few  callers  last  week  who 
arranged  booking  dates  for  May, 
including  Mr.  Schultz  of  the 
Liberty,  Rochester,  Mr.  Tishkoff  of 
the  Webster,  Rochester,  and  several 
of  the  Schine's  Rochester  repre- 
sentatives. 


Philadelphia 


ELI  M.  OROWITZ,  who  has 
been  assistant  publicity  di- 
rector of  the  Stanley  Company  of 
America,  understudying  Abe  L. 
Einstein,  has  been  placed  in  charge 
of  exploitation  for  all  of  the  Stan- 
ley Company  Circuit  and  will  now 
devote  his  time  to  visiting  the  large 
key  cities,  mapping  out  exploitation 


campaigns  for  the  principal  houses. 

A  number  of  the  members  of  the 
Philadelphia  film  fraternity  went  to 
Washington  recently  to  attend  the 
wedding  of  the  daughter  of  Harry 
Crandall,  of  the  Stanley-Crandall 
theatres  of  that  city,  to  Jack 
Payet,  general  manager  of  the  cir- 
cuit.   The  wedding  was  solemnized 


in  the  presence  of  several  hundred 
persons.  Among  the  Philadelphians 
who  attended  were  Irving  D.  Ross- 
heim,  John  J.  McGuirk,  Frank  W. 
Buhler.  Abe  and  Lew  Sablosky, 
Abe  L.  Einstein  and  Paul  and  Dan 
Heenan. 

Plans  are  now  being  made  for 
the  opening  of  the  new  Mastbaum 


theatre  at  20th  and  Market  streets, 
Philadelphia,  some  time  daring 
Christmas  week.  The  house  will 
have  a  seating  capacity  of  5,000 
and  will  be  the  largest  in  Philadel- 
phia. It  will  be  devoted  to  pictures 
with  presentations.  The  most  mod- 
ern equipment  obtainable  will  be 
installed. 


April    28,    19  28 


1351 


Seattle 


\7ISITORS  in  Seattle  last  week 
included  the  first  1928  dele- 
gation of  studio  representatives 
from  Hollywood — this  time  a  group 
of  three  technical  specialists  rep- 
resenting Director  Frank  Borzage 
of  Fox.  The  group  included  \Y. 
F.  Fitzgerald,  Harry  Oliver  and 
John  Schmitz. 

Again  A.  J.  Sullivan,  sales  rep- 
resentative for  Ben  Fish's  local 
Metro -Gold  wyn- Mayer  exchange, 
is  receiving  the  applause  of  the 
local  film  crowd.  For  he  is  again 
roosting  in  first  place  among  the 
M-G-M  salesmen  the  nation  over. 

D.  C.  Mill  ward,  local  film  mag- 
nate and  exhibitor  of  the  Pacific 
Northwest  territory,  last  week  an- 
nounced the  redecoration,  recarpet- 
ing  and  refurnishing  of  the  Bijou 
theatre  in  Tacoma,  recently  ac- 
quired. A  new  electric  sign  of 
huge  proportions  is  also  contem- 
plated by  Mr.  Millward. 

Two  former  Portland  film  sales- 
men arrived  in  Seattle  last  week  to 
join  the  sales  staff  of  the  local  Uni- 
versal exchange.  They  are  Art 
Adamson,  formerly  with  PDC- 
Pathe  in  Oregon,  and  Cal  Pdwards, 
Jj.,  who  represented  the  First  Na- 
tional company  in  Portland. 

Bill  Danziger,  one  of  the  three 
special  representatives  for  Harold 
Lloyd,  working  out  of  New  York- 
City,  spent  a  few  days  here  last 
week  with  Neal  Fast  at  the  Para- 
mount-Famous-Lasky  exchange. 

Two  more  new  automobiles  on 
film  row — despite  the  cries  of 
"poor  business"  among  the  ex- 
changes! One  is  a  new  Hudson 
sedan  belonging    to  James  Beale. 


manager  of  the  Tiffany-Stab!  ex- 
change, and  the  other  a  new  Chev- 
rolet, being  driven  by  Percy  Hurst, 
sales  representative  for  Fox. 

Arthur  Frahm,  formerly  of 
Portland,  arrived  here  last  week  to 
take  over  the  management  of  the 
President  theatre  in  this  city,  hous- 
ing the  Henry  Duffy  stock  com- 
pany. He  replaces  William  B.  Mc- 
Curdy,  who  moves  up  to  Vancou 
ver,  B.  C,  as  manager  of  the  new 
Duffy  house  in  that  city,  just 
opening.  Mr.  Frahm's  office  in 
Portland  will  be  assumed  by  Mark 
K.  Bowman,  well-known  dramatic 
and  motion  picture  editor  of  the 
Morning  Oregonian. 

Lester  Theurkauf,  well  known 
among  the  exhibitors  of  this  terri- 
tory, returned  last  week  and  is  as- 
sociated with  the  sales  staff  of  the 
local  Pathe  exchange. 

Five  hundred  newsboys  of  the 
Seattle  Post-Tntelligencer  were  the 
guests  of  Manager  Robert  Bender 
of  the  Columbia  theatre  at  a  special 
morning  matinee  one  day  last  week. 

Following  closely  upon  the  heels 
of  the  appointment  of  James  Beale 
as  Tiffany- Stahl  manager  in  Se- 
attle, came  the  news  last  week  of 
the  selection  of  Charles  D.  Beale 
as  head  of  the  Tiffany  branch  in 
Portland.  He  was  recently  con- 
nected with  the  sales  staff  of  the 
local  Universal  office. 

A  new  policy  for  John  Danz's 
Strand  theatre  was  put  into  effect 
last  week.  Tt  calls  for  the  presen- 
tation of  a  different  second  run  fea- 
ture each  day  at  a  reduced  price 
charge  of  15c.  An  orchestra  has 
been  added -to  the  house,  and  Tues- 


days and  Thursdays  are  nights  for 
additional  vaudeville  and  revue  pre- 
sentations. 

"Jockey"  Carruthers,  formerly 
on  the  sales  staff  of  the  Fox  ex- 
change, left  last  week  for  a  three 
weeks'  jaunt  around  the  Eastern 
Washington,  Eastern  Oregon  and 
Idaho  territories,  specializing  in  a 
line  of  theatre  ad  mats. 

Victor  Nibler,  exhibitor  of 
Idaho,  whose  theatre  at  Spirit 
Lake,  the  Cozy,  burned  down  a 
few  weeks  ago,  is  in  Seattle  at 
present,  looking  over  possible  lo- 
cations for  a  house  which  he  in- 
tends to  build  in  this  city. 

Charles  W.  Harden,  former 
United  Artists  branch  manager  and 
now  head  of  the  territory  for  Ex- 
hibitors' Mutual,  journeyed  to 
Portland  last  week  on  a  combined 
business  and  golf  trip. 

Whitey  Merwin  of  the  Victory 
theatre  in  Tacoma  was  seen  on 
film  row  last  week  for  the  first  time 
in  several  w-eeks.  He  is  just  re- 
covering from  the  injuries  sus- 
tained recently  in  a  fall  from  his 
marquise. 

Billy  Hartford,  popular  local  ex- 
hibitor for  many  seasons,  last  week 
announced  his  resignation  as  mana- 
ger of  the  West  Seattle  suburban 
theatres  for  Universal  Chain  The- 
atres, Inc.,  and  declares  that  he  is 
retiring  from  the  show  business. 
He  is  being  replaced  by  Arthur 
Hile,  manager  of  the  Bagdad  the- 
atre in  Portland. 

Art  Huot,  branch  manager  for 
F.  B.  O.,  had  as  his  guest  last  week 
J.  Frank  Shea,  western  sales  man- 
ager of  the  company,  who  spent 


one  day  here  en  route  from  Butte 
to  California. 

Another  western  district  mana- 
ger to  put  in  an  appearance  here 
was  Les  Weir  of  Pathe.  He  ex- 
pected to  spend  a  few  days  here 
but  was  called  to  San  Francisco  by 
wire  for  a  business  conference  with 
Phil  Reisman. 

A.  M.  Dunlop.  manager  of  the 
Beacon  theatre  for  Universal,  is 
being  transferred  this  week  to  the 
Portola  theatre  in  West  Seattle, 
another  of  the  "U"  chain  houses 
here. 

W.  Keith  Beckwith,  film  repre- 
sentative and  "editor"  of  Seattle's 
Row,  last  week  was  appointed  to 
the  booker's  desk  of  the  local  Fox 
exchange  by  Manager  George  Bal- 
lentine. 

Harry  Eagles,  publicity  special- 
ist for  Paramount  in  the  California 
territory,  has  been  spending  a  few 
weeks  in  Seattle  recently,  arrang- 
ing exploitation  and  advertising 
tie-ups  for  some  of  the  speciaT 
Paramount  releases  that  are  play- 
ing local  theatres  during  the 
month  of  April. 

Clarence  Hill,  former  Universat 
sales  representative,  is  now  sales 
manager  for  a  new  automobile  va- 
porizer being  manufactured  ii» 
Seattle. 

Manager  Al  O'Keefe,  of  the  lo- 
cal Pathe  exchange,  is  just  back 
from  Butte,  Mont.,  where  he  has 
been  attending  the  reorganization 
meeting  of  the  Montana  Film- 
Board  of  Trade.  O'Keefe  con- 
ducted a  sales  meeting  with  the  lo- 
cal sales  force  last  week. 


Atlanta 


THE  Rialto  theatre.  Atlanta,  is 
preparing  to  step  out  with  new 
and  important  changes  in  policy 
and  presentation.  Most  important 
will  be  the  acquisition  of  Vitaphone 
and  Movietone.  Mechanical  equip- 
ment for  both  these  sound-repro- 
ducing devices  is  now  being  in- 
stalled by  expert  engineers.  Only 
first  run  pictures  of  the  major 
classification  will  find  bookings  at 
the  Rialto  henceforth. 

Vitaphone  made  its  debut  in  Ma- 
con, Ga.,  at  the  Rialto,  a  Publix 
theatre,  Monday,  April  16,  and 
scored  an  unqualified  success. 

John  M.  Johnson,  owner  of  the 
Colonial  theatre,  Jasper,  Ala.,  will 
begin  construction  of  a  new  theatre 
there  within  the  next  few  days. 

The  theatre  will  seat  1,400,  which 
is  double  the  capacity  of  the  Co- 
lonial. The  plans  call  for  a  large 
stage  adequate  to  accommodate 
road  shows  or  vaudeville. 

Jacob  Pries,  for  the  past  seven 
years  projectionist  at  the  Metro- 
politan theatre  Atlanta,  has  severed 
that  connection  to  become  affiliated 
with  Electrical  Research  Products. 


Inc.,  in  the  capacity  of  installation 
nperator  and  instructor  for  Vita- 
phone and  Movietone.  Mr.  Pries 
received  the  appointment  through 
L  W.  Conrow,  general  installation 
superintendent. 

Benedict  performances  were  held 
by  Nick  Economou,  of  the  Grand 
theatre,  Montezuma,  Ga.,  on  Wed- 
nesday and  Thursday  afternoon 
and  evening  as  the  initial  step  in 
assisting  the  Macon-Schely  County 
Masons. 

Marion  C.  Howard,  of  New 
York,  special  representative  of  the 
Lumas  Film  Corporation,  releas- 
ing organization  for  Gotham  Pro- 
ductions, was  in  Atlanta  for  several 
days  last  week  for  a  conference 
with  Thomas  TI.  Branon,  president 
of  Fltabran  Film  Company,  which 
handles  Gotham  product  in  this 
territory. 

News  was  received  in  Atlanta 
Wednesday  evening  of  the  sudden 
death  that  afternoon  at  her  home 
in  Springwood,  Va..  near  Roanoke, 
of  Mrs.  E.  A.  Rhodes,  mother  of 
H.  P.  Rhodes,  booker,  and  Cecil 
Rhodes,   assistant  in  the  shipping 


department,  of  Liberty-Specialty's 
Atlanta  exchange. 

Announcement  was  received  last 
week  by  Metro-Goldwyn-Mayer's 
Atlanta  office  of  the  election  of 
Salesman  Louis  Ingram  in  the  lo- 
cal office  to  the  company's  high- 
est honorary  post,  "Legion  of 
Honor."  won  only  through  meritor- 
ious distinction. 

R.  H.  Conway,  cashier  of  Uni- 
versale Atlanta  branch,  is  receiv- 
ing congratulations  on  winning 
third  place  in  the  company's  recent 
cashiers'  contest.  Mr.  Conway  was 
the  recipient  of  a  substantial  cash 
prize. 

II.  R.  Kistler,  formerly  east 
coast  representative  for  Pathe,  has 
been  made  special  representative 
with  all  territories  under  his  juris- 
diction. 

April  20th  marked  the  opening 
of  Alexander  City's  new  Strand 
theatre,  owned  and  operated  by 
Mack  Jackson,  and  considered  one 
of  the  prettiest  and  most  up-to- 
date  small  houses  in  this  section. 
The  present  seating   provides  400, 


hut  tlie  building  has  been  so  erected 
that  350  balcony  seats  can  be  added. 

The  new  1480-seat  theatre  at 
Tupelo,  Miss.,  being  now  under 
construction  for  Green,  Gregory 
and  Roberts,  the  property  owners, 
is  rapidly  nearing  completion.  No 
policy  has  been  determined  upon  as 
yet  but  it  is  stated  that  the  house, 
when  completed,  will  be  leased  by 
a  chain  theatre  organization.  The 
Saenger  Amusement  Company  is 
already  represented  in  Tupelo  with 
the  Strand  Theatre. 

Recent  film  row  visitors  included 
Houston  Thompson,  of  the  Palace 
theatre,  Cedartown,  Ga. ;  C.  W. 
Maxey.  of  the  Royal  theatre.  Sum 
merville,  Ga. ;  J.  M.  Johnson,  of 
the  Kathcrine  theatre,  Montecello. 
Fla. ;  Charles  Oswald.  Publix 
lvx>ker,  Jacksonville,  Fla. ;  Bill 
Woods,  of  the  Belle  theatre,  Gads- 
den, Ala. ;  C.  T.  Hopkins,  of  the 
Colonial  theatre,  I^awrenccville. 
Ga. :  C.  A.  Crute,  of  the  Lyric 
theatre,  Huntsvillc,  Ala.,  and  Joe 
W  heeler,  who  operates  the  Capitol 
theatre  at  Montgomery,  Ala.,  and 
the  Grand.  Cedartown.  Ga. 


1352 


Motion    Picture  News 


New  England 


HORTICULTURAL  Hall  at 
Manchester-by-the-sea,  Mass., 
was  gutted  by  fire  during  the  early- 
part  of  the  week.  The  theatre  is 
too  far  damaged  to  be  repaired  and 
will  be  torn  down  and  a  new  the- 
atre erected  on  the  site.  John  Foy 
is  manager  and  is  having  plans 
drawn  for  a  new  building.  The 
loss  is  estimated  at  about  $30,000. 

The  stock  season  at  the  Albee 
theatre  in  Providence  has  opened 
and  will  continue  through  the  sum- 
mer. In  the  fall  pictures  will  prob- 
ably be  resumed. 

George  Roberts  of  the  Fox  home 
office,  who  was  at  the  Boston  ex- 
change on  business,  was  stricken 
with  a  severe  attack  of  the  grippe 
and  has  been  confined  to  his  room 
at  the  Statler  Hotel  in  Boston'  for 
a  week. 

Assistant  Poster  Clerk  Charles 
Kelley  has  been  promoted  to  the 
accessory  department  at  Publix  and 
is  succeeded  in  the  poster  depart- 
ment at  Fox  by  Matthew  Mori- 
arty. 

Two  visitors  to    Boston  during 


the  week  were  Michael  White  of 
the  Orpheum,  Dover,  N.  H.,  and 
Lee  Gorman  of  Portland,  Me. 

The  Olympia  theatre  at  New 
Bedford  has  adopted  a  two  changes 
a  week  policy  and  has  eliminated 
presentations  for  the  present.  The 
scale  of  prices  has  also  been  re- 
duced. 

The  Empire  theatre  at  New  Bed- 
ford has  adopted  a  double  feature 
policy  instead  of  the  single  feature 
policy  which  has  been  in  operation. 

The  Capitol  theatre,  New  Bed- 
ford, is  now  the  only  theatre  which 
is  showing  vaudeville,  all  of  the 
others  showing  straight  pictures. 

Lee  Gorman,  who  operates  sev- 
eral theatres  in  Maine,  has  started 
construction  on  a  new  theatre  in 
Portland,  Me.  It  is  to  be  one  of 
the  largest  theatres  in  the  city  with 
2,500  seats. 

The  full  bench  of  the  Massachu- 
setts Supreme  Court  has  set  aside 
the  verdict  of  $12,000  given  John 
J.  Sweetman  by  a  jury  in  Superior 
Court  against  T.  C.  Barrows  and 


other  officers  and  members  of  Lo- 
cal 182  of  the  Moving  Picture  Op- 
erator's Union.  The  Supreme  Court 
has  ordered  a  new  trial  of  the  suit 
on  the  ground  that  Sweetman  is 
entitled  to  recover  against  some  of 
the  defendants  but  not  from  all  of 
them. 

In  February,  1923,  the  union  en  • 
acted  a  plan  of  insurance  by  which 
assessments  were  levied  on  its  mem- 
bers. Sweetman  brought  suit  in 
equity  to  test  the  legality  of  the 
assessments  and  the  court  entered 
a  decree  restraining  the  union  from 
collecting  such  assessments.  In 
February,  1925,  a  demand  was 
made  by  the  union  that  Sweetman 
pay  the  assessments.  He  refused 
and  was  thereupon  ousted  from  the 
meeting,  a  police  officer  being 
called  in  to  remove  him.  The  union 
thereupon  dropped  him  from  its 
rolls.  He  charges  that  because  of 
the  action  of  the  union  he  is  pre- 
vented from  obtaining  work  and 
sues  for  damages. 

The  M.  &  S.  Theatre  Corpora- 


tion has  been  organized  at  Boston 
with  $100,000  capital.  Incorporators 
are  Charles  Morse,  president ; 
Reginald  Morse,  treasurer,  and 
Frank  J.  Savasto. 

L.  &  S.  Theatre  Co.,  Lowell,  has 
incorporated  with  $100,000  capital. 
Incorporators  are  Nathan  Silver, 
Francis  C.  Lydon  and  Theodore 
Shaps. 

A  theatre  is  to  be  erected  at 
Scituate,  Mass.  Plans  are  being 
drawn  by  George  T.  Kelley,  Bos- 
ton architect.  The  owners  of  the 
building  are  Edward  J.  Donovan, 
John  P.  Kane  and  William  E. 
Supple.  The  building  will  be  of 
wood,  60  by  140  feet. 

Ralph  T.  Jackson,  Boston  archi- 
tect, is  drawinfi  plans  for  a  theatre 
in  Franklin,  Mass.,  for  the  estate 
of  A.  H.  Morse.  It  will  be 
erected  on  the  tract  bounded  by 
Central,  Cottage  and  Summer 
streets  and  will  have  a  seating  ca- 
pacity of  1,000.  It  will  be  one 
story  with  mezzanine  floor,  142  by 
63  feet. 


Central  Penn 


FIFTEEN  hundred  patrons  of 
the  million-dollar  State  Thea- 
tre, Harrisburg,  Pa.,  remained 
calm  despite  clouds  of  smoke  that 
poured  into  the  rear  of  the  build- 
ing on  the  night  of  April  19,  when 
a  big  factory  and  warehouse,  sepa- 
rated from  the  theatre  only  by  a 
narrow  alley,  was  being  swept  by 
flames,  due  to  the  fact  that  C.  M. 
Gibble,  the  house  manager,  ap- 
peared promptly  on  the  stage  and 
assured  the  audience  there  was  no 
danger. 

Several  thousand  dollars'  dam- 
age was  done  to  the  Strand  Thea- 
tre, Swoyerville,  near  Wilkes- 
Barre,  Pa.,  by  a  fire  which  wrecked 
half  a  dozen  dwellings  on  the  after- 
noon of  April  19.   The  theatre  is 


owner  by  the  Comerford  Amuse- 
ment Company,  of  Scranton. 

Announcement  is  made  that  the 
theatre  in  Rolling  Green  Park,  near 
Sunbury,  has  been  bought  by  the 
Sunbury  &  Selingsgrove  Railway 
Company  from  the  Rolling  Green 
Amusement  Company.  The  theatre 
will  be  managed  by  J.  I.  Coldren. 

Improvements  are  being  made  to 
the  Royal  Theatre,  Nazareth,  in- 
cluding the  installation  of  a  Page 
organ  and  new  seats.  The  theatre 
is  operated  by  D.  E.  Heckman,  who 
will  make  a  slight  increase  in  the 
price  of  admittance  after  the  im- 
provements are  completed. 

Nicholas  Falconi  is  erecting  a 
new  picture  theatre  in  Rosetta, 
which,  it  is  expected,  will  be  ready 


for  dedication  about  June  10.  It 
will  have  a  seating  capacity  of  500. 

The  Majestic  theatre,  Myers- 
town,  owned  by  Adam  Kreiser,  has 
announced  that  hereafter  there  will 
be  shows  only  two  nights  a  week 
instead  of  five  nights  as  hereto- 
fore. 

There  is  a  report  that  Fred 
Schuerman,  who  operates  a  theatre 
in  East  Stroudsburg,  is  negotiating 
for  the  purchase  of  a  plot  opposite 
the  old  post  office  in  Main  Street, 
Stroudsburg,  for  the  erection  of  a 
new  picture  house.  He  has  not  con- 
firmed the  report. 

C.  Floyd  Hopkins,  local  repre- 
sentative of  the  Wilmer  &  Vincent 
Theatre  Company,  in  cooperation 
with  the  Social  Service  League  of 


Harrisburg  and  the  management 
of  the  Penn  Harris  Hotel  of  that 
city,  recently  entertained  250  chil- 
dren from  four  orphanages. 

Published  reports  state  that  Ben 
Levin,  who  formerly  operated  the 
Globe  theatre,  Bethlehem,  has  pur- 
chased the  Pergola,  a  compara- 
tively new  theatre  in  Allentown,' 
from  William  Bowen.  The  Pergola 
has  been  a  straight  picture  theatre, 
but  it  is  reported  to  be  the  inten- 
tion of  Mr.  Levin  to  add  vaudeville 
to  the  programs. 

Harry  Troxell,  former  treasurer 
of  Adams  County,  and  owner  of 
the  Strand  theatre,  Gettysburg,  was 
a  recent  visitor  to  the  Vine  street 
exchange  district  in  Philadelphia. 


Baltimore 


A  X  ordinance  which  would 
i.  »  grant  a  permit  to  build  a  com- 
bined public  library  and  moving 
picture  theatre  at  Edmondson  ave- 
nue and  Edgewood  Street,  was  in- 
troduced into  the  City  Council  of 
Baltimore  Monday  night,  April  23, 
by  Thomas  L.  A.  Musgrave,  mem- 
ber of  the  City  Council  from  the 
Fifth  District. 

Plans  are  under  way  by  the  Edge- 
moor  Land  Office  of  which  Walter 
R.  Tuckerman  is  president,  to  build 
a  theatre  at  Bethesda,  Md. 

A  theatre  having  a  seating  ca- 
pacity of  350  persons  and  to  meas- 
ure 34  by  100  feet  is  planned  to  be 


built  on  Haygood  road,  Nashville, 
N.  C,  by  J.  T.  Bledsoe. 

The  theatre  which  was  burned 
recently  in  Anawalt,  W.  Va.,  is  to 
be  replaced  by  another,  one  story 
high  measuring  49  by  90  feet, 
which  will  cost  about  $15,000  to  be 
built  by  Anawalt  Theatre,  Inc. 

A  theatre  to  cost  about  $500,000 
is  to  be  built  in  Roanoke,  W.  Va., 
by  the  Enterprise  Theatre  Com- 
pany, 119  Campbell  Ave.,  that  city. 

J.  C.  Hester,  formerly  secretary- 
treasurer  of  the  Southern  Amuse- 
ment Company,  has  become  man- 
ager of  the  Rialto  theatre,  Dan- 


ville, Va.,  succeeding  A.  W.  Bar- 
ber, w-ho  has  gone  to  Svracuse. 
N.  Y. 

Ted  Schlanger,  formerly  with 
Universal  Exchange,  Washington, 
D.  C,  has  been  promoted  to  sales 
director  for  the  Eastern  and  Ca- 
nadian district  of  that  company. 

The  Foley  theatre,  Midland,  Md., 
is  to  be  entirely  renovated  by  Lionel 
Clark,  the  manager.  The  floor  will 
be  lowered  and  pitched,  while  new 
lights,  seats  and  other  improvements 
will  be  incorporated  in  the  improve- 
ments. 

New  matinee  prices  have  been 
inaugurated  at  the  Colonial,  Rich- 


mond, Va.,  by  Joel  A.  Levy,  man- 
ager. They  are  25  cents  for  mati- 
nees from  11  to  1  with  the  usual 
price  prevailing  after  that. 

Boxing  and  wrestling  bouts  are 
being  staged  at  the  Majestic  thea- 
tre, Danville,  Va.,  by  the  South- 
ern Amusement  Company,  on  Fri- 
day nights  and  the  response  has 
been  excellent  it  is  said. 

The  Star  Theatre,  Inc.,  Norfolk, 
Va.,  has  been  given  a  charter  to 
own  and  operate  playhouses.  It  has 
a  capitol  stock  of  $25,000.  The 
incorporators  are  R.  B.  Glasser,  J. 
G.  Bernstein  and  Joseph  Marcus,  of 
Norfolk,  Va. 


Apr  il    28,    19  28 


1353 


Pittsburgh 


SEVERAL  closings  and  changes 
in   policies  are  in   the  offing 
among  the  downtown  theatres : 

The  Lyric  theatre,  opened  more 
than  a  score  of  years  ago  by  Harry 
Davis,  will  be  closed  this  Saturday, 
and  the  theatre  will  be  remodeled 
into  a  storeroom. 

The  Olympic,  one  of  the  large 
first  run  houses,  will  be  closed 
some  time  this  month  and  the  build- 
ing remodeled  into  a  fivc-and-ten- 
cent  store. 

The  Cameo,  now  first  run,  will 
>w  itch  to  second  run  with  a  daily 
change  oa  April  16. 

The  State,  also  first  run,  goes  to 
second  run,  writh  three  changes  a 
week.  This  to  take  place  about  the 
middle  of  the  month. 

M.  A.  Sybert,  prominent  citizen 
of  Moundsville,  W.  Va.,  and  one 
of  the  best  known  theatre  owners  in 
the  local  territory,  passed  away  at 
the  age  of  57  years  in  a  Cleveland 
hospital  on  March  25th,  following 
a  long  illness  of  heart  trouble.  De- 
ceased was  a  pioneer  theatre  owner 
in  Moundsville,  and  also  at  Mc- 
Meehen,  conducting  the  Strand  and 
Park  in  the  first  named  town,  and 
the  Midway  in  the  latter. 

Harry  Milstein  is  the  new  man- 
ager of  the  Pittsburgh  Universal 


branch,  succeeding  Phil  Dumas, 
whose  resignation  became  effective 
two  weeks  ago.  Mr.  Milstein  has 
been  with  the  Universal  for  the  past 
six  years. 

Phil  Dumas,  retiring  manager, 
made  no  announcement  as  to  his  fu- 
ture plans,  other  than  he  was  going 
to  the  old  home  in  Chicago,  for  a 
rest  before  again  entering  the  busi- 
ness world. 

Max  Milder,  division  manager 
for  Warners'  is  m  town  for  a  few 
days  visiting  many  of  the  exhibi- 
tors in  company  with  Harold  I  >unn, 
manager  of  the  local  branch.  Max 
reports  that  he  recently  had  a  nar- 
row escape  from  death  or  serious 
injury  while  in  the  St.  Louis  terri- 
tory when  an  automobile  in  which 
he  was  riding  turned  turtle.  Ik- 
escaped  with  a  shaking  up. 

J.  M.  Reynolds,  for  many  years 
owner  of  the  College  theatre  at 
Crove  City,  has  sold  the  house,  the 
new  owners  having  re-opened  the 
house  on  March  29th  after  having 
done  some  re-decorating.  The  the- 
atre is  now  known  as  the  Park. 
The  new  owners  are  Joe  and  Rock 
Puntureri  and  Augustine  Leone. 

Pat  Bayer,  who  recently  closed 
his  Family  theatre  at  St.  Mary's, 
so  as  to  do  some  extensive  remodel- 


ing, has  had  the  work  completed 
and  opened  the  house  Easter  Week. 

Ted  Schlangcr,  Universal's  popu- 
lar eastern  sales  director,  recently 
spent  several  days  at  the  company's 
Pittsburgh  branch. 

A.  H.  Schnitzer,  manager  of  the 
FBO  exchange,  is  spending  sev- 
eral days  on  the  road  calling  upon 
many  of  his  exhibitor  friends. 

Charlie  Johns,  owner  of  the 
Grand  theatre  at  Republic,  is  re- 
cuperating in  a  Hospital  from  in- 
juries sustained  recently  in  an  auto- 
mobile accident. 

Bud  Silverman,  of  the  Gould 
Amusements,  has  returned  from  his 
honeymoon  which  he  spent  visiting 
the  picture  studios  on  the  west 
coast.  The  bride  was  formerly 
Miss  Margaret  Ourslander. 

August  Bair,  former  owner  of 
the  Lyric  theatre  at  Altoona,  has 
again  taken  over  the  theatre,  after 
having  sub-leased  it  the  past  year. 
He  has  just  re-opened  the  house 
after  having  it  remodeled  and  re- 
decorated. Seating  capacity  has 
been  increased  to  600. 

Al  Sugarman,  formerly  manager 
of  the  Pittsburgh  Universal  branch, 
and  now  a  salesman  at  the  com- 
pany's Cincinnati  office,  paid  a  visit 
to  bis  old  friends  in  the  Steel  City 


last  Tuesday  and  Wednesday. 

A.  I.  Kent,  traveling  auditor  for 
the  Columbia  Pictures  Corpora- 
tion, spent  the  past  week  at  the 
Pittsburgh  branch  of  the  company. 

Elmer  Thomas  manager  of  the 
Bellevue  theatre  in  Bellevue,  is  back 
on  the  job  after  a  ten-week  vaca- 
tion trip  to  the  Bermuda  Islands. 

Ben  Gould,  who  will  be  remem- 
bered here  as  having  been  a  Fox 
salesman  in  the  local  territory  sev- 
eral years  ago,  has  just  been  named 
manager  of  the  Fox  branch  at  Los 
Angeles. 

Mr.  Messina,  former  manager  of 
the  Liberty  theatre  at  Sharon,  has 
just  taken  over  the  Gable  theatre 
in  the  same  town,  until  recently 
conducted  by  Messrs.  Sussman  and 
Greenblatt. 

Cleve  Adams  FBO  division 
manager  who  makes  Pittsburgh  his 
headquarters,  is  at  present  spending 
some  time  in  the  local  territory. 

G.  A.  Mooney,  who  is  erecting 
the  Clay  theatre  at  Claysville,  was 
in  Pittsburgh  the  past  week  and 
reported  that  his  house  will  be 
ready  for  opening  by  the  first  of 
May.  The  new  structure  is  a  two- 
story  brick  building,  housing  a  400 
seat  theatre,  with  a  storeroom  on 
either  side  of  the  lobby. 


DISTRICT  Representative  L.  L. 
Savage  is  spending  several 
weeks  at  the  Salt  Lake  Pathe  of- 
fice. It  is  stated  here  that  he  is 
to  be  joined  by  Mrs.  Savage  and 
that  they  will  make  their  residence 
in  this  city. 

Manager  Al  O'Keefe  is  expect- 
ing to  leave  for  the  Montana  ter- 
ritory with  his  Pathe  subjects 
within  a  short  time.  O'Keefe  states 
that  "The  King  of  Kings"  is  to 
be  sold  to  exhibitors  commencing 
next  month. 

George  Hayes  is  working  in 
Southern  Idaho  this  week  for 
Pathe,  while  Jack  Connors  is  still 
in  the  southern  part  of  Utah. 

John  Miller  of  the  Cameo  the- 
atre at  American  Fork,  Utah,  has 
been  visiting  local  branch  managers 
and  lining  up  some  new  business 
for  his  house  this  week,  as  has  E. 
O.  Ostlund  of  the  Rivoli  theatre 
at  Springville,  Utah. 

A.  W.  Hartford,  manager  for 
Universal  here,  is  in  the  office  after 
a  sales  trip  into  the  Southern  Utah 
section. 

Salesman  C.  C.  McDermond  is 
making  Southern  Utah  this  week 
for  Universal,  and  E.  M.  Gibson 
has  left  for  the  Idaho  branch. 

Wayne    Ball,   Warner  Brothers 


exchange  manager  in  this  city,  is 
expected  to  return  from  Montana, 
where  he  has  been  working  with 
Salesman  M.  F.  Keller  during  the 
past  two  weeks.  Ball  intends  leav- 
ing this  coming  week  for  New 
York,  where  he  will  attend  the  Na- 
tional Sales  Convention  held  there 
by  Warner  Brothers. 

C.  B.  Nance,  owner  of  the  Ruth 
theatre  at  Ruth,  Nevada,  left  for 
his  home  after  spending  a  few  days 
here  looking  over  picture  produc- 
tions and  visiting  his  many  friends. 

C.  M.  Pace  of  the  Pace  theatre 
at  Delta,  Utah,  and  Andy  Mur- 
dock  of  the  Ideal  theatre  at  TTeber 
City,  Utah,  spent  a  few  days  in  this 
city  recently. 

Harmon  and  Louis  Peery  of  the 
Egyptian  and  Ogden  theatres  of 
Ogden,  Utah,  were  lining  up  some 
of  the  latest  production  here  last 
week. 

Ben  F.  Rosenberg,  district  repre- 
sentative for  Fox,  came  in  from 
Los  Angeles  last  week  and  after  a 
brief  visit  left  for  Omaha. 

Branch  Manager  Charles  Walker 
of  the  Fox  exchange  has  been 
working  in  the  Idaho  territory. 

Harry  Levey  just  drove  his  new 
Chrysler  into  Idaho. 
"Hap"   Fredericks,   manager  of 


the  local  Columbia  Pictures  ex- 
change, came  in  a  few  days  ago 
from  the  Cache  Valley  section  of 
Northern  Utah. 

John  Rugar,  exhibitor  visitor 
from  Park  City,  Utah,  spent  a  few 
days  here  last  week  in  the  interest 
of  the  Egyptian,  Orpheum  and 
American  theatres  of  Park  City. 

Ed  Ryan,  well  known  exhibitor 
from  Brigham  City,  Utah,  was  also 
in  booking  some  new  productions 
for  his  Liberty  and  Alberta  the- 
atres. 

A  new  manager  has  been  ap- 
pointed to  take  charge  of  the  local 
United  Artists  office  in  the  person 
of  Sam  Gage,  who  comes  to  this 
city  from  San  Francisco,  where  he 
was  for  some  time  branch  manager. 
Gage  is  succeeding  Harry  Stern, 
who  had  charge  of  this  office  for 
the  past  year  and  who  has  resigned 
to  leave  for  Los  Angeles. 

Dave  Bershon.  district  manager 
for  United  Artists,  recently  spent 
a  few  days  in  this  city. 

Ross  Bluck.  booker  for  F.  B.  O. 
at  the  local  exchange,  is  to  make  a 
sales  trip  into  the  Price  and  Moab 
sections  of  Southern  Utah  this 
week.  Bluck  states  that  the  name 
"Kiva"  has  been  decided  upon  for 
•he  new  theatre  constructed  by  Ed 
Bluck,  his  father,  at  Durango, 
Colorado. 


The  local  F.  B.  O.  exchange 
management  has  added  a  new  sales- 
man to  the  organization  in  the  per- 
son of  Thomas  J.  Walsh,  who  will 
represent  F.  B.  O.  in  Montana. 
George  Jensen  is  working  in 
Western  Montana  this  week  and 
Walsh  in  Eastern  Montana,  but 
it  is  stated  that  Jensen  will  be 
transferred  to  cover  the  state  of 
Utah  immediately  after  the  F.  B. 
O.  convention,  which  is  to  be  held 
some  time  during  May. 

Fred  Brown,  one  of  the  owners 
of  the  DeLuxe  exchanges  in  Den- 
ver and  Salt  Lake  City  is  leaving 
this  week  for  Denver,  it  is  stated. 
Manager  James  R.  Keitz  of  the 
local  Dc  Luxe  office,  is  making  an 
extended  sales  trip  into  the  Idaho 
country,  and  is  leaving  this  week, 
it  is  announced.  This  office  has 
just  been  completely  redecorated 
and  renovated  and  an  invitation  is 
being  extended  to  all  exhibitors  to 
feel  at  home  at  these  quarters,  ac- 
cording to  Brown  and  Keitz. 
l>eonard  Halstead,  formerly  with 
United  Artists  as  shipper,  is  now 
connected  with  the  local  De  Luxe 
exchange. 

Ben  Ritchie,  who  was  with 
United  Artists  here  for  some  time, 
is  now  reported  to  be  in  the  mov- 
ing picture  production  business  at 
Idaho  I  "alls.  Idaho. 


UNIFORMS  att«hII  COSTUMES  swwa  BROOKS  KVS 


1354 


Motion    Picture  News 


Florida 


PLENTY  of  news  breaking  in 
Tampa  this  week.  The  lease 
on  the  Grand  expires  with  this 
month  and  Consolidated  Amuse- 
ments will  not  renew  it.  They  will 
close  down  the  show  after  the  last 
performance  Saturday,  the  28th, 
remove  all  equipment  and  turn  it 
over  to  the  new  lessees  on  the  first 
of  May.  It  will  be  remodeled  and 
used  for  a  mercantile  establishment. 

The  Grand  has  been  Tampa's 
two-bit  house  on  the  main  stem  for 
many  years,  playing  all  second  run 
pictures.  The  Franklin,  less  than 
two  blocks  away  and  also  on  the 
main  street,  are  using  second  runs 
for  two  days  each  week.  They  have 
have  a  30c.  price.  The  company 
believes  the  Franklin  can  take  care 
of  the  Grand  patrons. 

Around  the  corner  at  the  Strand 
we  find  another  change.  Jack 
Hobby,  the  manager,  is  to  be  trans- 
ferred to  Palatka,  where  he  will 
manage  the  Howell  for  the  Publix. 
Hobby  is  quite  a  favorite  in  Tampa 
and  his  friends  regret  his  leaving, 
but  his  family  are  located  in 
North  Florida  and  he  is  anxious 
to  get  nearer  to  them  so  he  can 
visit  them  oftener.  General  Mana- 


ger Carroll  has  not  given  out  Hob- 
by's successor  yet. 

A  little  further  up  Franklin 
street  we  find  J.  E.  Ramos,  of  the 
Prince,  is  branching  out.  He  has 
taken  a  lease  on  the  Palms  at  Sul- 
phur Springs,  is  remodeling  it  at 
expense  of  $8,000  and  will  open 
that  house  on  the  28th  of  this  month 
under  the  name  of  Nebraska  the- 
atre. 

Still  further  up  Franklin  street 
the  Rialto  goes  dark  this  week. 
This  house  has  been  operated  about 
two  years.  A  musical  comedy 
stock  company  held  the  boards  for 
over  a  year.  Then  a  dramatic  stock 
company  tried  it  out  but  failed  to 
keep  business  coming,  though  they 
>tarted  out  nicely.  Two  sex  pic- 
tures played  the  house  a  week  each 
to  just  ordinary  returns.  The  house 
house  has  been  leased  and  the  plans 
of  the  new  lessees  are  to  bring 
in  a  strong  musical  show,  which 
seems  about  the  best  bet. 

Out  in  the  Belmont  Heights  sec- 
tion another  house  goes  dark.  This 
is  the  fourth  spell  of  darkness  for 
this  house,  the  Campobello,  an  ex- 
clusive negro  theatre.  Straight  pic- 
tures, vaudeville  and  tabs  have  all 


been  tried  out  there  but  nothing 
seems  to  click. 

John  E.  Campbell,  popular  cam- 
eraman and  exhibitor  of  Port 
Tampa  City,  has  had  a  busy  week 
shooting  scenes  of  the  Pageant  of 
Progress  celebration  staged  in 
Tampa  this  week.  John  is  the 
Pathe  representative  for  this  ter- 
ritory. 

Seen  along  Tampa's  Rialto : 
George  Almon  and  his  wife. 
George  sells  First  National  pic- 
tures. Mr.  and  Mrs.  O.  L.  Morri- 
son, who  recently  sold  the  Reli- 
ance theatre  in  Clermont  to  Fred 
A.  Gleason.  They  are  out  for  a 
little  vacation  now.  After  giving 
Tampa  the  once  over,  they  went 
to  Clearwater  Beach  for  a  dip  in 
the  Gulf. 

When  the  "Senators,"  Washing- 
ton's big  league  team,  were  in 
Tampa  for  their,  spring  training, 
an  agitation  was  started  to  permit 
ball  games  on  Sunday  afternoons. 
The  papers  came  out  strong  for  it 
and  the  Mayor  endorsed  the  plan, 
but  the  Tampa  Ministers  Associa- 
tion were  dead  "agin  it."  This 
week  they  passed  resolutions  and 
formal    committees    to    call  upon 


the  city  and  county  authorities  ask- 
ing them  to  force  the  closing  down 
of  the  theatres  on  Sunday  and  to 
prohibit  the  playing  of  golf  and 
polo. 

A  trade  paper  published  a  report 
that  Fred  L.  Freeman  had  sold  the 
Alimar  in  Live  Oak  and  bought 
the  Fay  at  Jasper.  This  report  is 
not  correct.  Mr.  Freeman  has  not 
sold  out  anything,  but  has  simply 
formed  a  company  under  the  name 
of  Tri-County  Amusement  Com- 
pany, who  will  handle  both  the  Ali- 
mar at  Live  Oak  and  the  Fay  at 
Jasper.  Mr.  Freeman  is  the  general 
manager  of  the  company  and  Mrs. 
Eunice  Kirkland  is  secretary  and 
assistant  manager. 

Jesse  Clask,  district  supervisor 
for  Publix,  spent  several  days  in 
Jacksonville  last  week. 

The  employees  of  the  Universal 
and  F.  B.  O.  exchanges  enjoyed  a 
beach  party  and  dance  Wednesday 
night. 

Manager  Charles  Lester,  who 
has  been  ill,  is  now  back  at  work 
in  the  Universal  exchange. 

Frank  Dowler,  southeaster  dis- 
trict supervisor  for  Publix,  was  in 
Jacksonville  this  week. 


Milwaukee 


AFTER  serving  in  the  capacity 
of  manager  of  Fox  Film  book- 
ing offices  and  later  as  general  man- 
ager of  Celebrated  Players  film 
corporation  covering  a  ten  years' 
period,  Harry  Hart  has  resigned 
his  position  with  Celebrated  to  take 
effect  April  28th.  His  future  con- 
nection has  not  yet  been  announced. 

The  new  Fox  exchange  enter- 
tained about  350  guests  at  their 
house  warming  last  Tuesday.  The 
exchange  was  beautifully  deco- 
rated with  cut  flowers. 

The  Lake  theatre  at  Geneva  has 
been  taken  over  by  the  Community 
Theatres,  Inc.,  and  will  be  opened 
on  May  30th.  The  house  has  a 
capacity  of  725.  This  is  the  eighth 
theatre  to  be  acquired  by  Commun- 
ity Theatres  in  southern  Wiscon- 


James  Ambrose,  United  Artists 
district  manager,  spent  a  few  days 
in  Milwaukee  early  in  the  week. 

A  farewell  dinner  is  being  plan- 
ned for  Thomas  Saxe,  manager  of 
the  former  Saxe  Amusement  En- 
terprises, to  be  given  at  the  Schroe- 
der  Hotel  on  Monday  night.  Mr. 
Saxe's  many  friends  in  the  ex- 
changes are  planning  the  dinner. 

Harvey  Stock,  sales  representa- 
tive, is  no  longer  traveling  for  Fox. 

Charles  Guelson,  manager  of  the 
Bagder  theatre  at  Stoughton,  was  ■ 
a  recent  visitor  at  the  exchanges. 

Exchange  managers  and  kindred 
souls  are  organizing  a  club,  social 
in  nature,  'tis  said,  with  club  rooms 
in  the  Commerce  building  on  4th 
and  Wells.  The  following  men 
have  thus  far  been  identified  with 
the   venture:   Ed  Weisner  of  the 


Columbia  exchange,  John  Strain  of 
Midwesco,  L.  L.  Ballard,  United 
Artist  representative ;  Charles  Ne- 
bel  of  Community  Theatres,  O.  R. 
Reifel  of  Paramount  and  F.  G. 
Sliter  of  Fox. 

James  R.  Grainger,  Fox  general 
sales  manager ;  Clyde  W.  Eckhardt, 
district  manager,  and  Max  Roth, 
personal  representative  of  Mr. 
Grainger,  visited  the  new  Fox  ex- 
change. 

E.  Kessler,  manager  of  the  Gran- 
ada of  Racine,  was  in  the  city  on 
Wednesday. 

The  bowling  season  is  over.  The 
Serials  took  the  $60  prize  at  the 
last  match  on  Tuesday.  The  Seri- 
als has  maintained  a  steady  lead 
over  other  teams  for  the  greater 
part  of  the  season.  Ed  Zimmer- 
man, F.  V.  DeLorenzo,  Ray  Smith, 


Ernest  Langmack  and  Glen  Wood 
comprise  the  team. 

Miss  Betty  Wells  and  Miss  Mar- 
jory Cornelius  have  been  trans- 
ferred from  the  Indianapolis  branch 
of  Fox  to  the  Milwaukee  office. 
Miss  Wells  is  contract  clerk  and 
Miss  Cornelius  will  be  secretary  to 
F.  G.  Sliter,  manager. 

The  Riverside  theatre,  Milwau- 
kee's newest  vaudeville  theatre, 
will  be  opened  on  April  29th.  The 
new  house  is  located  in  the  new 
Empire  building  on  the  corner  of 
Wisconsin  avenue  and  West  Wa- 
ter. It  has  a  capacity  of  3,000, 
which  makes  it  Milwaukee's  larg- 
est theatre.  It  is  successor  to  the 
present  Majestic  theatre  and  will 
present  combined  Orpheum  circuit 
vaudeville  and  pictures. 


San  Francisco 


'  t'T'JE  ROW"  paid  tribute  to 
1  one  of  its  pioneers  April 
12th  when  a  dinner  was  tendered 
Howard  J.  Sheehan  at  the  St. 
Francis  Hotel.  Sheehan,  who  has 
been  for  several  years  division  man- 
ager of  Fox  Film  Exchanges,  left 
soon  after  for  Los  Angeles  to  be- 
come an  executive  of  the  West 
Coast  Theatres,  Inc. 

Morgan  Walsh  of  Warner  Bros, 
was  toast  master  and  master  of 


ceremonies.  After  speaking  of  what 
the  guest  of  honor  had  contributed 
to  the  advancement  of  the  indus- 
try and  giving  a  short  history  of 
his  career,  Sheehan  was  presented 
with  a  silver  service.  The  presen- 
tation came  as  a  complete  surprise. 

Wiley  R.  Conley  is  now  operat- 
ing the  Garden  Theatre,  Reedley, 
and  purchased  complete  booth 
equipment. 

Breaking  of  ground  for  a  new 


$150,000  theatre  and  store  building 
on  Fourth  Street,  San  Rafael  on 
April  7th,  marked  the  fourth  new 
structure  in  course  of  erection  on 
the  main  business  street. 

F.  A.  Atkins,  Lyryic  Theatre, 
Marysville,  purchased  a  new  venti- 
lating system. 

Rern  Theatre,  Oakland,  owned  by 
C.  Welch,  purchased  two  Peerless 
Arc  Reflector  Lamps. 

W.  G.  Hull,  Ely  Theatre,  Ne- 


vada, has  just  purchased  the  latest 
type  projectors. 

The  Tokay  Theatre  in  Lodi  is  to 
reopen  soon  with  new  seats. 

Harvey  Gillman  of  the  Club  The- 
atre, Weed,  was  a  recent  visitor. 

The  Nippon  Theatre,  Sacra- 
mento, recently  had  a  fire  in  the 
operating  room  and  complete  kine- 
booth  equipment  was  sold  to  Man- 
ager Nakatani  by  the  National 
Theatre  Supply  Co. 


April  28 


19  28 


1355 


New  York  &  New  Jersey 


MANAGERS  of  the  Small- 
Strausberg  Circuit  have  com- 
pleted plans  for  the  testimonial 
dinner  tendered  to  Henry  Rosen- 
berg, executive  General  Manager, 
to  be  held  at  the  Astor  Hotel, 
Tuesday  evening,  May  15th.  Nor- 
man Pearce,  the  Bachelor  Poet,  will 
act  as  toastmaster.  The  entire  pro- 
gram of  entertainment  will  be 
broadcast  through  the  courtesy  of 
WMCA.  Martin  J.  Roscnbiirgh, 
Paul  Binstock  and  Sidney  Larschan 
represent  the  committee  of  arrange- 
ments. 

An  experiment  based  on  a  50-50 
cut  with  the  Stanley-Fabian  chain 
which,  a  year  ago,  took  over  the 
operation  of  Al  Hecht's  Rivoli  the- 
atre at  Rutherford,  N.  J.  and  the 
Regent,  Kearney,  recently  resulted 
in  Hecht  again  taking  the  two  the- 
atres under  his  control.  It  is  said 
that  the  deal  was  called  off  for  the 
reason  that  Mr.  Hecht  came  to  the 
decision  that  he  could  make  larger 
profits  with  the  houses  under  his 
personal  direction. 

Clarence  Cohen  has  resumed  con- 
trol of  the  Whitehall  theatre,  Bat- 
tery Place,  New  York  City.  Harry 
Harris,  chain  theatre  operator  of 
uptown  New  York  City,  has  been 
associated  with  the  Whitehall's  di- 
rection for  the  past  year  but  is  now 
said  to  have  withdrawn  from  man- 
agerial affairs  of  this  house. 

The  Armory  theatre,  14th  street 
and  7th  Avenue,  Brooklyn,  is  re- 
ported to  be  operating  under  a  re- 
ceivership on  account  of  some  diffi- 


culties recently  experienced  by  the 
management. 

All  of  Eddie  Canter's  friends  will 
be  glad  to  know  that  he  is  at  last 
recovering  from  a  long  siege  of  ill- 
ness which  resulted  in  several 
months'  confinement  to  a  local  hos- 
pital. Mr.  Canter  is  still  conva- 
lescing but  is  expected  to  show  day- 
to-day  improvement.  His  last  the- 
atre connection  was  with  the  Al- 
hambra,  Brooklyn. 

Rumored  negotiations  between 
Loew  Theatres,  Inc.,  and  Universal 
whereby  the  former  might  have 
taken  over  the  recently  built  Uni- 
versal theatre,  New  Utrecht  Ave- 
nue, Brooklyn,  are  said  to  have 
come  to  an  end.  A  disagreement 
over  certain  details  of  transfer  is 
the  reason  advanced  for  the  failure 
of  the  two  parties  to  come  to  terms. 

F.  R.  Carter  is  the  new  manager 
of  the  Tivoli  theatre,  Adams  Street, 
Brooklyn.  Mr.  Carter  succeeds  Bill 
Price,  recently  resigned. 

Manager  Giovanni,  formerly 
with  Consolidated  Amusement 
Company's  Jerome  theatre,  is  now 
at  the  helm  of  Joclson's  Ritz  thea- 
tre, the  Bronx. 

After  a  three  months'  trial  at 
operating  the  Washington  theatre, 
474  Myrtle  Avenue,  Brooklyn,  the 
management  called  it  a  day  and 
closed  the  doors  last  Monday. 

On  his  return  from  a  vacation 
spent  in  the  Bermudas,  Bill  Price, 
former  manager  of  the  Tivoli  the- 
atre, Brooklyn,  is  reported  to  have 
concluded  satisfactory  negotiations 


for  the  managership  of  Rudolph 
Sander's  newest  theatre,  Park 
Slope  section  of  Brooklyn. 

When  it  comes  to  getting  the 
most  out  of  a  picture's  exploitation 
values  it  must  be  admitted  that  Jos. 
M.  Seider  and  his  associates  are 
going  about  the  matter  in  the  right 
sort  of  way.  A  recent  idea  of  Mr. 
Seider's — worked  out  by  his 
nephew  Moe  at  the  Regent  thea- 
tre, Bayshore,  is  such  a  good  one 
that  we  are  passing  it  along  to 
others  in  next  week's  issue  of  the 
Motion  Picture  News. 

D.  Boyd,  former  manager  of 
Loew's  Circle  theatre,  is  now  in 
charge  of  Loew's  Rio. 

Six  reels  of  a  popular  feature 
film  recently  walked  itself  out  of 
a  Brownsville  theatre  and  the  own- 
ers are  still  looking  for  it  up  to 
the  present  writing. 

Abe  Peskin  recently  purchased 
the  Colonial  theatre,  76th  street  and 
5th  Avenue,  Brooklyn.  Harry 
Blinderman  was  the  former  owner. 

Adolph  Pincus  is  said  to  have 
tendered  his  resignation  as  man- 
ager of  Samuel  Lesselbaum's  Fort- 
way  theatre.  Brooklyn. 

Eric  Meyer,  chief  organist, 
Small-Strausberg  Meserole  Thea- 
tre, proudly  announced  the  birth  of 
a  daughter  on  April  14th.  Her 
weight  on  arrival  was  recorded  as 
nine  pounds.  Not  titled  yet.  Mother 
doing  well.  Eric  is  still  on  the  job, 
plugging  all  the  baby  melodies, 
with  "Pretty  Baby"  running  in  the 


lead.  Milk  companies  have  already 
had  their  solicitors  on  the  'loca- 
tion.' 

"The  Paragon"  is  the  new  name 
given  to  the  old  LeRoy  theatre, 
Fulton  Street,  Brooklyn,  by  Chas. 
Fischer  and  associates.  The  house 
will  shortly  be  reopened. 

Practically  all  of  the  boys  of  the 
big  U  exchange  will  leave  this 
Thursday  for  their  convention  at 
Atlantic  City. 

Jack  Goldstein,  well  known  edi- 
tor and  film  salesman  who  has 
lately  been  associated  with  the 
Commonwealth  exchange,  has 
joined  the  staff  at  the  Big  U  and 
will  cover  Brooklyn  territory. 

The  next  meeting  of  the  Motion 
Picture  Operators  Union,  Local 
No.  306,  will  be  held  at  the  Brook- 
lyn Labor  Lyceum,  947  Willoughby 
Avenue,  Brooklyn,  May  2nd. 

The  Motion  Picture  Salesmen, 
Inc.,  met  last  Saturday  at  the  Ho- 
tel Manger. 

W.  Savage,  owner  of  the  Rivoli 
theatre,  Hoboken,  has  plans  under 
consideration  for  the  enlargement 
of  his  house  from  600  to  1,500 
seats. 

One  of  the  Consolidated  Amuse- 
ment Company's  theatres,  the 
Arena  at  8th  Avenue  and  40th 
Street,  is  adding  vaudeville  to  its 
program  the  latter  part  of  the  week. 
This  is  said  to  be  the  first  of  this 
circuit's  theatres  to  play  a  program 
of  this  kind. 


Cleveland 


THK  Palace  theatre,  Lorain, 
new  2000-seat  house  built  by 
the  Universal  -  Variety  circuit, 
opened  Thursday,  April  19th.  A 
large  delegation  from  Cleveland  at- 
tended the  opening  and  participated 
in  the  festivities.  Harry  Brown  is 
managing  both  the  Palace,  Lorain 
and  the  Ohio,  Mansfield,  a  new 
house  which  the  Universal- Variety 
circuit  opened  several  months  ago. 

Frank  Nolan,  former  Cleveland 
exhibitor,  who  bought  the  Orpheum 
theatre,  Canton,  several  years  ago 
from  R.  C.  Steuve,  has  sold  a  half 
interest  in  the  house  to  R.  C. 
Steuve's  son,  Walter  Steuve. 

William  Hart  of  the  Norka  the- 
atre, Akron,  has  returned  from 
Colorado  where  he  went  several 
weeks  ago  for  his  health. 

The  Webber  theatre,  Dover,  is 
open  -again.  A.  V.  Abel,  formerly 
of  New  Philadelphia,  is  running  it. 

Allen  Simmons  of  Akron  is  a 
busy  man  trying  to  figure  out  what 
is  his  job  and  which  are  his  hobbies. 
He  owns  and  runs  the  Allen  thea- 
tre, one  of  the  leading  first-run 
houses  of  the  town.  He  owns  his 
own  airplane  and  has  been  a  li- 
censed pilot  for  some  time.  He  has 
now  arranged  to  open  a  thing 
school  in  Akron.  And  then,  just  to 


keep  his  interest  alive,  he  has  or- 
ganized a  new  taxicab  company  in 
Akron.  We  haven't  learned  what 
Simmons  does  in  his  spare  time. 

Ike  Friedman,  former  partner  of 
Milton  Bryer  in  a  chain  of  Akron 
motion  picture  theatres,  has  re- 
turned to  Akron  after  spending  the 
winter  in  California.  He  has  not 
succumbed  to  the  call  of  the  movie 
business  however,  and  is  at  present 
selling  real  estate. 

The  Glen  theatre,  9217  Turney 
Road,  is  closed.  The  building  will 
be  entirely  remodelled  for  other 
commercial  purposes.  Thomas 
Brennon  is  the  owner. 

Harry  Karl  has  turned  over  the 
keys  of  the  Opera  House  at  Ash- 
land to  John  Damm,  who  also  has 
the  Strand  at  Wadsworth.  The 
Opera  House  belongs  to  the  city 
of  Ashland  and  its  lease  is  auc- 
tioned off  to  the  highest  bidder  at 
stated  intervals.  In  a  recent  bid- 
ding contest,  Damm  got  the  house. 

Reade's  Hippodrome.  Cleveland, 
will  inaugurate  its  summer  policy 
of  straight  pictures  starting  Sun- 
day, April  29th. 

Convention  season  has  arrived. 
The  local  Universal,  F  B  O  and 
Warner  Brothers'  exchanges  are  all 
pepped  up  over  the  prospects  of 


them.  Leo  Devaney,  local  Univer- 
sal exchange  manager,  will  com- 
mand his  army  of  salesmen  with 
Andrew  Sharrick  as  first  lieuten- 
ant. The  rostrum  will  include  Joe 
Krenitz,  Dan  Stearns,  Jack  Lcfky, 
Cowan  Bain,  J.  O.  Schoeningcr 
and  J.  O.  Bartells.  Al  Mertz. 
F  B  O  exchange  manager  here,  will 
represent  the  office  at  the  F  B  O 
convention  and  Norman  Moray  and 
Fred  Scheuerman  will  attend  the 
Warner  convention. 

Nat  Barach  in  charge  of  Vita- 
phone  sales  in  this  territory,  will 
not  be  able  to  attend  the  Warner 
convention.  Barach  is  in  Battle 
Creek,  Michigan,  trying  to  get  well. 

Word  has  been  received  here  that 
Ed  Reynard  of  the  Grand  theatre, 
Marion,  has  been  acquitted  by  a 
federal  jury  for  keeping  open  on 
Sunday,  by  a  vote  of  9  to  3.  It  is 
also  stated  that  Reynard  kept  his 
house  open  last  Sunday  and  not 
molested  at  all.  Reynard  had  been 
indicted  for  failing  to  observe  the 
blue  laws. 

The  University  theatre  is  the 
name  of  the  new  1200-scat  motion 
picture  theatre  that  Max  Lefkovitz 
and  his  associates  arc  building  on 
Euclid  Ave.,  just  east  of  105th  St. 
It  gets  its  name  from  being  in  close 


proximity  to  Western  Reserve 
University.  This  is  the  tenth  house 
to  come  under  the  Lefkoivtz  ban- 
ner. The  University  will  be  unique 
in  Cleveland.  Its  Euclid  Avenue 
entrance  is  at  right  angles  to  the 
auditorium,  so  patrons  entering 
from  Euclid  Ave.  will  enter  right 
in  the  center  of  the  auditorium.  No 
other  local  house  has  this  feature. 

Mark  Goldman,  Tiffany-Stahl 
manager,  is  wearing  a  medal — re- 
ward for  Cleveland  being  at  the 
head  of  the  list  of  offices  in  the 
central  division  in  sales. 

Charles  Hahn  is  the  new  owner 
of  the  Happiness  theatre  at  Sher- 
wood, O.  Hahn  recently  purchased 
the  house  from  R.  A.  Werner. 

The  Grand  theatre,  Mingo  Junc- 
tion, has  changed  hands.  L.  W. 
Lisle  has  turned  the  house  over  to 
the  new  owner,  William  B.  Webber. 

George  Foster,  well  known  ex- 
hibitor for  many  years,  has  retired 
from  the  field  of  active  endeavor, 
and  last  week  sold  his  Oakland  the- 
atre to  R.  Maxson.  Maxson  hails 
from  Salina,  O." 

Paul  Meullcr.  formerlv  asso- 
ciated with  the  M.  A.  Shea  Thea- 
trical Enterprises,  has  been  ap- 
pointed manager  of  the  Hillard 
Square  theatre,  which  this  week 
celebrated,  its  first  birthday. 


1356 


Motion    Picture  News 


South  East 


ITiOLLOWING  out  their  pre- 
P  viously  announced  policy  of 
further  expansion  in  the  state  of 
South  Carolina,  Stevenson  The- 
atres, Inc.,  have  j'ust  closed  a 
lease  for  the  new  Carolina  theatre, 
Union,  S.  C. 

R.  P.  Rosser,  general  representa- 
tive of  the  Stevenson  chain,  states 
that  the  Carolina  has  been  closed 
for  a  brief  period  to  allow  for  cer- 
tain important  changes  and  for  the 
installation  of  additional  new 
equipment.  The  house  will  be  con- 
verted into  a  strictly  modern  the- 
atre and  will  adhere  to  a  first 
run  policy. 

Changes  in  the  management  of 
three  Raleigh  theatres  were  an- 
nounced Monday  by  W.  G.  Enloe, 
city  manager  for  Publix-Saenger 
Corporation,  operators  of  the  State, 
Superba,  Palace  and  Capitol  the- 
atres. 

A.  C.  Kincey,  of  Selma,  Ala.,  a 
brother  of  H.  F.  Kincey  of  Greens- 
boro, general  manager  for  Publix- 
Saenger  in  North  Carolina,  becomes 
house  manager  of  the  Superba,  suc- 
ceeding Noble  Arnold,  who  was 
switched  to  the  Palace  to  succeed 
Howard  Sugg,  who  was  named 
house  manager  of  the  Capitol. 
Mr.  Kincey  is  an  experienced 
theatre  manager,  having  managed 
picture  houses  in  Alabama  and 
Tennessee.  Mr.  Enloe,  who  is 
house  manager  of  the  State,  is  also 
general  manager  for  the  Superba, 
Palace  and  Capitol. 

Angus  P.  Boatwright  will  take 
over  the  Batesburo;  theatre.  Bates- 
burg,  S.  C,  early  in  May  and  close 


it  for  two  weeks  for  renovation 
and  redecoration.  When  it  reopens 
about  June  1st  Mr.  Boatwright  will 
personally  manage  the  house, 
which  he  and  his  brother,  Leonard 
M.  Boatwright,  own  jointly. 

The  receivers  of  the  Carolina 
Theatres,  Inc.,  have  sold  the  Lex- 
ington theatre,  Lexington,  N.  C, 
and  the  Concord  theatre,  Concord, 
N.  C,  to  Charles  M.  Allbright. 

It  is  also  understood  that  Mr. 
Allbright  has  practically  completed 
negotiations  for  the  Carolina  the- 
atre at  West  Asheville. 

Ollie  H.  Browne,  of  Aranson 
and  Browne,  who  recently  disposed 
of  their  theatre  interests,  has  been 
a  visitor  in  Charlotte  for  several 
days.  Mr.  Browne  left  Thursday 
for  Atlanta  to  meet  Mr.  Aranson 
there  to  arrange  details  concerning 
their  future  activities  in  the  film 
industry. 

Kenneth  Ward,  manager  of 
Charles  H.  Arrington's  Palace  the- 
atre in  Rocky  Mount,  N.  G,  has 
been  in  a  hospital  there  for  several 
weeks  on  account  of  an  operation 
for  appendicitis. 

Sidney  S.  Stevenson,  president 
of  Stevenson  Theatres,  Inc.,  Hen- 
derson, N.  C,  has  purchased  two 
Orchestraphones  from  the  National 
Theatre  Supply  Company.  One 
will  be  installed  in  his  North  State 
theatre  in  Goldsboro,  N.  C,  and  the 
other  in  the  new  theatre  being  com- 
pleted in  Union,  S.  C,  which  is 
scheduled  for  opening  at  an  early 
date. 

Visitors  in  Charlotte  last  week 
were  J.  C.  Webb,  Webb's  theatre, 


Shelby,  N.  C. ;  Jerry  Simpson, 
Ideal  and  Lvric  theatres,  Gastonia, 
N.  C. ;  H.  J.  Paradis,  Paradis  The- 
atre Circuit,  Wilson,  N.  C. ;  V.  D. 
Humphries,  Lyric  theatre,  Bishop- 
ville,  S.  C;  D.  Holt,  Troy  the- 
atre, Troy,  N.  C. ;  John  Banner 
and  Early  Benbow,  Grand  theatre, 
Mount  Airy,  N.  C. ;  W.  R.  Robin- 
son, Princess  theatre,  Belmont,  N. 
C. ;  U.  K.  Rice,  Colonial  theatre, 
Winston-Salem,  N.  C. 

The  Victoria  theatre,  Wilming- 
ton, N.  C,  formerly  owned  and 
operated  b'y  Howard  &  Wells, 
has  been  taken  over  by  S.  S. 
Campbell. 

W.  A.  Murphey  has  sold  the 
Movie  theatre  (colored  house)  in 
Yemassee,  S.  C,  to  J.  J.  Backett, 
who  is  also  planning  to  take  over 
the  colored  theatre  at  Beaufort, 
S.  C. 

C.  W.  Drace,  owner  of  Drace's 
theatre,  Greer,  S.  C,  has  taken  over 
the  Grand  theatre  in  that  city, 
which  has  been  operated  by  Geo. 
Hughes  and  J.  A.  Reynolds. 

Sometime  ago  it  was  reported 
that  Robert  Herry  had  purchased 
the  Brooklyn  theatre,  Wilmington, 
N.  C,  from  Tom  McMillan.  How- 
ever, according  to  information  just 
received,  K.  D.  Bagnall  is  the  new 
owner. 

It  is  reported  that  V.  D.  Humph- 
ries of  the  Lyric  theatre,  Bishop- 
ville,  S.  C,  is  to  open  a  new  house 
at  Red  Springs,  N.  C. 

A.  B.  Huff,  formerly  owner  of 
the  High  Point  Amusement  Com- 
pany, High  Point,  N.  C,  and  now 


owner  of  the  Grand  and  Oasis  the- 
atres in  Kingston,  N.  C,  is  building 
a  new  theatre  in  Dunn,  N.  C.  No 
definite  opening  date  has  been  an- 
nounced. 

S.  S.  Stevenson,  president  Ste- 
venson Theatres,  Inc.,  Henderson, 
N.  C,  has  been  in  New  York  on 
business. 

E.  F.  Dardine,  branch  manager, 
Universal  exchange,  Charlotte, 
made  a  trip  to  the  eastern  part  of 
the  state  last  week. 

Warren  Irvin,  manager  of  Pub- 
lix's  Carolina  theatre  in  Charlotte, 
made  a  trip  last  week  to  Augusta, 
Atlanta,  Knoxville  and  Chatta- 
nooga, previewing  presentations. 

While  in  Charlotte  last  week  on 
his  way  to  Union,  S.  C,  to  aid  in 
the  completion  of  plans  for  the 
opening  of  the  Carolina  theatre 
there,  George  Stevenson,  of  Stev- 
enson Theatres,  Inc.,  of  Henderson, 
N.  C,  announced  that  his  company 
also  would  have  several  other  the- 
atres in  South  Carolina  in  the  near 
future.  He  was  accompanied  by 
George  Rosser,  of  Stevenson  The- 
atres, Inc.  The  Carolina  at  Union 
was  formerly  owned  by  Roy  Wilii- 
ford. 

Among  exhibitors  in  Charlotte 
last  week  were  J.  M.  Black,  Strand 
theatre,  Cherryville,  N.  C. ;  Phelps 
Sasseen,  Iris  theatre,  Salisbury,  N. 
C. ;  C.  A.  Peeler,  Universal  the- 
atre, Lenoir,  N.  C,  and  the  Rivoli 
theatre,  Hickory,  N.  C. ;  D.  Holt, 
Troy  theatre,  Troy,  N.  C. ;  Ken 
Finley,  Opera  House  theatre,  Golds- 
boro, N.  C. 


Albany 


HE  officers  of  the  Albany  Film 
Board  of  Trade  were  honored 


last  Friday  night  at  an  installation 
dinner  to  which  all  members  of  the 
Film  Board  were  invited.  How- 
ard Morgan,  as  president  of  the 
board,  presided  at  the  occasion. 

Harry  Kirchgessner,  representing 
"Aesop's  Fables"  and  "Topics," 
and  who  makes  his  home  in  New 
York  City,  was  in  Albany  and  vi- 
cinity during  a  portion  of  last 
week,  making  his  headquarters  at 
the  Pathe  exchange. 

Abe  Stone,  who  is  devoting  his 
entire  attention  to  the  Eagle  in  Al- 
bany at  the  present  time,  and  who 
has  succeeded  in  turning  what  had 
been  regarded  as  a  lemon  into  one 
of  the  most  successful  of  the  low 
priced  houses  in  the  city,  was  all 
smiles  last  week,  as  he  announced 
that  he  had  been  excused  from  do- 
ing jury  duty. 

When  the  baseball  season  opened 
last  week  in  Albany,  C.  H.  Buck- 
ley, owner  of  the  Leland  and  Clin- 
ton Square  theatres,  was  right  on 
hand,  as  might  be  expected.  But 
Mr.  Buckley  was  not  alone,  for 
there  were  other  exhibitors  pres- 
ent, and  likewise  many  from  the 
exchanges  along  film  row. 


Harry  Hellman  is  planning  to 
open  his  camp  a  short  distance  out- 
side of  Troy.  Mrs.  Hellman  is  now 
assisting  the  son  in  handling  the 
Paramount,  which  is  hitting  its 
stride  these  days  and  doing  well. 

Uly  S.  Hill  and  Herman  Vine- 
berg  of  Albany,  together  with 
Henry  Frieder  of  Hudson,  repre- 
sented the  exhibitors  last  week  at 
the  semi-monthly  meeting  of  the 
Board  of  Arbitration.  It  was  Mr. 
Vineberg's  first  appearance  on  the 
board,  he  having  but  recently  en- 
tered the  ranks  of  the  exhibitors 
through  the  acquisition  of  the  Ar- 
bor Hill  theatre.  Mr.  Frieder  is 
not  only  an  exhibitor,  but  also  a 
lawyer,  and  is  much  sought  after 
at  board  meetings. 

Edward  Hayes,  who  recently  re- 
signed as  manager  of  the  Pathe  ex- 
change in  Albany,  has  gone  to  Buf- 
falo. 

E.  H.  Arnold,  manager  of  the 
Liberty  theatre  in  Watertown,  was 
one  of  the  speakers  last  week  at  a 
meeting  of  the  Parent-Teachers 
Association  in  his  city. 

Amos  Leonard,  of  Syracuse,  for- 
mer sales  manager  for  the  Pathe 
exchange  in  Albany,  but  who  re- 
signed  some  weeks  ago,  is  once 


more  back  with  his  old  organiza- 
tion, serving  as  salesman  for  Pathe 
in  northern  New  York.  He  ac- 
companied Manager  Charles  Stom- 
baugh  last  week  to  Malone  and 
other  places. 

Kenneth  Robinson,  who  recently 
came  to  Albany  to  assume  the  man- 
agement of  the  Paramount  ex- 
change, is  much  more  contented, 
his  family,  consisting  of  a  wife 
and  two  boys,  having  moved  here 
last  week. 

Two  diamond  solitaires  ap- 
peared last  week  at  the  Pathe 
exchange  and  foreshadow  wed- 
dings. The  rings  appeared  on  the 
hands  of  Miss  Eleanor  Foster  and 
Miss  Rhea  Carmody. 

Mrs.  Esther  Brennan,  formerly 
Miss  Kenney,  is  back  from  a 
weel  's  honeymoon  spent  in  New 
York  City,  and  occupying  her  desk 
at  the  Universal  exchange. 

Harry  Bassett,  connected  with 
the  Paramount  exchange  in  Al- 
bany, suffered  an  accident  one  day 
last  week  while  hanging  a  mirror 
at  his  home.  Mr.  Bassett  is  now 
walking  with  the  aid  of  a  cane. 

Mrs.  A.  E.  Milligan  of  Schuy- 
lerville,  announces  that  she  has  in- 


stalled two  new  motiograph  ma- 
chines identical  with  those  of  the 
Roxy  in  New  York  City. 

The  Slotnick  boys,  Sam  and  Mor- 
ris, journeyed  down  to  Albany 
from  Utica  last  week,  and  did 
much  booking.  One  of  the  brothers 
books  for  the  Orpheum  and  the 
other  for  the  James  and  Lincoln 
theatres.  John  Angelo,  also  of 
Utica,  was  in  town. 

William  Smalley,  of  Coopers- 
town,  is  recuperating  from  his  re- 
cent illness  and  is  spending  two 
weeks  in  Atlantic  City.  It  has 
been  two  months  or  more  since  Mr. 
Smalley  visited  Albany  exchanges. 

Alice  Herman,  former  manager 
for  First  National,  Albany,  is  now 
working  out  of  Buffalo,  according 
to  reports  filtering  into  Albany. 

Ground  lias  been  broken  for  the 
new  Kellet  house  in  Rome.  The 
theatre  will  have  a  seating  capacity 
of  about  2,500  and  will  occupy  a 
site  in  the  center  of  the  city. 

John  Christie,  who  operates  a 
theatre  in  Watervliet,  announced 
last  week  that  he  would  close  down 
entirely  as  soon  as  hot  weather  set 
in. 


April    28,  1928 


1357 


Kansas  City 


THE  best  exploitation  or  pub- 
licity always  conies  from  un- 
expected sources,  the  management 
of  one  Kansas  City  theatre,  at 
least,  believes.  While  workmen 
were  excavating  twenty-four  feet 
below  ground  level  on  the  new 
Country  Club  Plaza  theatre,  which 
will  be  a  first  run  suburban  house, 
the  tooth  of  a  monster,  believed  to 
have  been  a  mastedon,  was  picked 
up  in  a  steam  shovel. 

Kansas  City's  film  row  virtually 
went  en  masse  to  the  funeral  of 
Walter  Wallace,  veteran  Leaven- 
worth, Kans.,  exhibitor  and  part 
owner  of  the  Orpheum  theatre, 
Leavenworth,  who  died  last  week. 
The  following  were  pall  bearers : 
Harry  Tavlor,  Roy  Churchill,  Tom 
Byerle,  H.  E.  Schiller,  Ed  Old- 
smith,  C.  M.  Parkhurst,  Lee  Doty, 
Guy  Nevarre,  Elmer  Rhoden,  C. 
A.  Schultz,  A.  H.  Cole,  C.  A. 
Jones,  Bob  Withers,  Russell  Borg, 
W.  P.  Bernfield,  M.  C.  Sinift, 
C.  H.  Hilgers  and  Russell  Egner. 


Kansas  City's  film  row  is  busily 
engaged  in  arguing  "pro"  and 
"con"  about  a  proposed  Film  Row 
Baseball  League.  F.  E.  Ritter  of 
the  Midwest  Theatres,  Inc.,  is  the 
voluntary  organizer  of  the  league 
and  is  waiting  for  some  response. 

Mrs.  Florence  Koch,  wife  of 
Stanley  Koch,  veteran  exhibitor 
and  film  salesman,  who  now  is 
manager  of  the  Synchrophone  Co. 
in  Kansas  City,  died  Wednesday 
after  less  than  one  day's  illness. 

The  new  Marshall  theatre,  oper- 
ated by  Ed  Nugent,  Marshall,  Mo., 
seating  500  persons,  was  formally 
opened  last  week  to  capacity 
crowds,  which  have  continued  since 
the  opening  day. 

J.  H.  Campbell  has  taken  over 
the  management  of  the  Crystal  the- 
atre, Ottawa,  Kans. 

J.  L.  Waybill  again  has  become 
the  owner  of  the  Royal  theatre, 
Carrollton,  Mo. 

The  Globe  theatre,  Tina,  Mo., 
managed  by  J.  G.  Wetzel,  has  been 


redecorated,  as  has  the  Liberty  the- 
atre, Sedalia,  Mo.,  operated  by  A. 
A.  Karf. 

The  Star  theatre,  Cole  Camp, 
Mo.,  has  been  opened  by  C.  P. 
Junge. 

The  exterior  of  the  Strand  the- 
atre, Bedalia,  Mo.,  has  been  refin- 
ished  in  black  and  orange. 

The  Hazleton  theatre,  Hazleton, 
Kans.,  has  been  purchased  from 
Hyatt  &  Edwards  by  Charles  S. 
Williams. 

The  Lyric  theatre,  Houston,  Mo., 
has  been  purchased  by  Noel  Duff 
and  Don  Garrison  from  L.  R. 
Burkhead. 

The  Legion  theatre,  Alton,  Kans., 
which  has  been  closed  for  more 
than  one  month,  has  reopened. 

Ben  Blocky,  Paramount  district 
manager  of  Minneapolis;  Irwin, 
Zeltner,  representative  of  Tom 
Mix,  and  Ed  Alperson,  division 
manager  for  Warner  Bros.,  were 
Kansas  City  visitor  last  week. 

Bill  Burke,  former  sales  represen- 


tative of  the  First  National  branch, 
Kansas  City,  has  joined  the  Para- 
mount sales  force. 

F.  B.  O.  exchange  entertained 
exhibitors  at  a  buffet  luncheon, 
Wednesday,  Tom  Mix,  screen  star, 
being  the  guest  of  honor.  Between 
being  a  speaker  at  various  lunch- 
eons, attending  many  juvenile  af- 
fairs and  parties,  Mix  had  an  ul- 
tra active  week  in  Kansas  City. 

Arthur  A.  Cole,  manager  of  the 
Kansas  City  Paramount  branch, 
resigned  last  week,  giving  ill 
health  as  his  reason.  It  is  under- 
stood Paramount  has  requested  that 
Mr.  Cole  take  a  rest  and  resume 
his  relations  with  the  company. 

A  check-up  of  the  attendance  of 
the  annual  benefit  performance  for 
the  National  Vaudeville  Artists  at 
the  Mainstreet  theatre,  Kansas 
City,  showed  the  attendance  to  be 
1,800  and  the  proceeds  $2,500,  ac- 
cording to  Lawrence  Lehman, 
manager  of  the  theatre. 


Cincinnati 


SUIT  for  the  recovery  of  Sorg's 
Opera  House,  Middletown, 
Ohio,  has  been  brought  by  Sam 
Finkelman,  owner,  against  Gust, 
and  Theodore  Crifos,  lessees,  on  the 
ground  that  the  defendants  have 
breached  their  contract  by  under- 
letting the  house  to  the  American 
Legion  for  theatrical  purposes 
without  consent  of  the  plaintiff  for 
rentals  in  excess  of  $400. 

The  Regent  theatre,  Hamilton, 


Ohio,  which  has  been  open  only  on 
Sundays  with  vaudeville  and  pic- 
tures, is  now  showing  on  Satur- 
days and  Sundays. 

According  to  current  rumor,  a 
new  theatre  financed  by  outside 
capital  will  be  built  at  New  Lex- 
ington, Ohio,  on  the  site  of  the  for- 
mer Colburn  hotel. 

Roy  Dickerson,  a  member  of  the 
Madison     theatre     orchestra,  at 


Mansfield,  Ohio,  became  suddenly 
ill  alter  playing  a  performance  one 
night  recently,  and  died  three  days 
later.  He  was  prominent  in  both 
civic  and  fraternal  circles. 

A  syndicate  is  being  formed  at 
Massillon,  Ohio,  with  Philadelphia 
capital  to  erect  a  nine  story  theatre 
and  office  building,  which  it  is  said, 
will  cost  in  the  neighborhood  of  one 
million  dollars. 

Ned  Hastings,  for  nineteen  years 


manager  of  Keith's  Cincinnati,  and 
who  severed  his  connection  with 
that  organization  a  few  months  ago, 
has  opened  a  booking  and  publicity 
office  in  Cincinnati. 

On  Monday  afternoon,  April  30, 
Harry  V.  Smoots  and  Hoy  O. 
Simons  will  open  their  new  Fayette 
theatre,  Washington  Court  House, 
Ohio.  Invitation  cards  have  been 
issued. 


St,  Louis 


CLAUDE  McKEAN,  vice-presi- 
dent of  the  Premier  Pictures 
Corporation,  3308  Olive  Street,  St. 
Louis,  Mo.,  has  vigorously  denied 
reports  being  circulated  in  certain 
quarters  that  he  contemplates  sev- 
ering his  connection  with  Premier 
to  accept  an  important  post  with 
a  national  distributing  corporation. 

"Nothing  else  is  farther  from 
my  mind",  Mr.  McKcan  said.  "I 
am  very  happy  in  my  connection 
with  Premier  Pictures  Corporation 
and  myself  and  associates  are 
looking  forward  to  building  up  a 
bigger  and  better  organization. 
There  is  absolutely  no  truth  to  the 
report  that  I  have  resigned  or  con- 
template doing  so." 

The  Crescent  Theatre  in  St. 
Francisville,  111.,  was  opened  on 
April  7.  J.  I..  Beauchamp  is  man- 
ager. 

The  Wilson  Theatre,  1415  Cass 
Avenue,  St.  Louis,  is  reported  to 
be  for  sale.  Negotiations  for  its 
transfer  to  new  owners  may  be 


concluded  within  the  next  few 
weeks. 

Mable  Miller  has  sold  the  Madi- 
son Theatre,  Madison,  111.,  to  L. 
Steinberg.  The  Madison  seats  900 
persons. 

Joe  Schmidt  who  operates  houses 
in  Pocahontas  and  St.  Jacobs,  111., 
has  leased  the  Royal  Theatre, 
Trenton,  111.,  from  Mrs.  Hartley. 

H.  P.  Jones  has  sold  the  Lyric 
Theatre,  Portageville,  Mo.,  to  the 
Rader  Sisters. 

The  Gem  Theatre  in  Steeleville, 
Mo.,  has  been  closed. 

Out  -  of  -  town  exhibitors  seen 
along  Picture  Row  during  the  week 
included  Barney  Dubinsky,  Jeffer- 


son City,  Mo. ;  William  DeFresne, 
Mexico,  Mo. ;  Ted  Yemm,  Duquoin, 
111. ;  Joe  Hewitt,  Robinson,  111. ; 
Oscar  Wesley,  Gillespie,  111. ;  S. 
Roman,  Benld.  111.,  and  Joe 
Schmidt  of  Pocahontas  and  St. 
Jacobs. 

Harry  Greenman  has  resigned  as 
manager  of  Loew  s  State  Theatre, 
St.  Louis,  Mo. 

Voters  of  Lawrenceville,  111.,  on 
April  17  voted  overwhelmingly  in 
favor  of  Sunday  motion  picture 
shows  when  all  aldermanic  candi- 
dates favoring  Sunday  movies  re- 
ceived large  majorities.  Boxing 
was  also  legalized  by  large  ma- 
jorities in  every  section  of  the  town. 


The  largest  vote  in  the  history  of 
Lawrenceville  turned  out  to  rout 
the  favorites  of  the  blue  nosed  con- 
tingent. 

Construction  was  resumed  the 
past  week  on  the  5,000-seat  Wil- 
liam Fox  theatre  being  erected  at 
Grand  and  Washington  boulevards 
in  St.  Louis  and  the  work  will  be 
pushed  to  completion  as  quickly  as 
possible. 

The  Fine  Arts  Theatre  formerly 
the  Pattee  Opera  House  in  Mon- 
mouth, 111.,  was  destroyed  by  fire 
April  10.  The  loss  was  estimated 
at  $25,000.  The  theatre  opened  in 
1892  and  for  the  past  two  years 
was  used  for  motion  pictures. 


EMPIRE  LABORATORIES  INC. 


723  Seventh  Ave.,  N.  Y. 


Quality 


Bryant  5437-5736-2180 


DEVELOPING  AND  PRINTING  MOTION  PICTURE  FILM 


1358 


Motion    Picture  News 


Chicago 


NATIONAL  SCREEN  SER- 
VICE will  move  its  Chicago 
office  to  new  and  larger  quarters  at 
810  S.  Wabash  Avenue  on  May  1. 
This  office  takes  care  of  fifteen 
Middle  Western  States,  and  busi- 
ness in  the  territory  has  expanded 
to  such  an  extent  that  it  became  ne- 
cessary to  secure  larger  quarters. 
The  new  offices  will  have  over  five 
thousand  square  feet,  which  will 
greatly  facilitate  the  handling  of 
business  and  the  rendering  of  effi- 
cient service  .to  the  exhibitors  of 
this  territory. 

The  Lyric  Theatre,  Springfield, 
111.,  has  installed  Vitaphone  and  the 
first  complete  presentation  was  on 
Sunday.  It  is  reported  that  the 
Vitaphone  proved  a  good  business- 
getter. 

Lyman  Massey,  formerly  man- 
ager of  the  Valley  at  Spring  Val- 
ley, has  been  appointed  manager  of 
the  Empress  Theatre  at  Decatur, 
Isador  Weinshank,  formerly  of 
Kansas  City,  filling  the  vacancy  at 
the  Valley.  A.  L.  Anderson,  for- 
merly manager  at  the  Empress,  has 
not  announced  his  future  plans. 

Oscar  Florine  is  now  connected 
with  Educational  Film  exchange, 
having  resigned  from  Metro- 
Goldwyn-Mayer  to  accept  the  new 


position.  Mr.  Florine  was  for 
many  years  with  Pathe,  and  is  re- 
garded as  one  of  the  best  short  sub- 
ject men  in  the  business  and  is  pop- 
ular throughout  the  territory. 

General  Sales  Manager  Cecil 
Maberry,  of  Columbia  Pictures, 
who  has  been  touring  the  Central 
West  exchanges,  stopped  off  in 
Chicago,  Monday,  for  a  brief  con- 
ference with  Manager  Henri  Ell- 
man,  and  then  took  the  train  to  his 
New  York  City  headquarters. 

District  Manager  Shirley  and 
Exchange  Manager  Mendelsohn,  of 
Metro-Goldwyn-Mayer,  are  plan- 
ning to  go  to  New  York  City  next 
week  for  the  M-G-M  convention. 
They  will  be  away  from  the  Chi- 
cago office  for  several  days. 

F.  J.  McConnel  passed  through 
Chicago  this  week,  en  route  from 
New  York  to  the  Coast,  stopping 
only  long  enough  for  a  short  visit 
to  Universal's  exchange. 

H.  W.  Shriner  has  reopened  the 
Mount  Carroll  Opera  House  whicii 
has  been  closed  for  the  last  year 
and  a  half. 

R.  C.  Seery  and  Gradwell  Sears 
are  busy  this  week  making  prepara- 
tions for  the  national  convention  of 
First  National,  which  will  be  held 
at  the  Drake  Hotel,  this  city,  from 
April  29th  to  May  3d. 


The  two  Maxes,  Mazur  and 
Schwartz,  of  M-G-M,  through  con- 
sistent and  meritorious  good  work, 
have  earned  the  coveted  legion  of 
honor  decoration  which  goes  to  val- 
ued employees  of  Metro-Goldwyn- 
Mayer,  and  will  receive  their  in- 
signia at  the  Chicago  meeting  next 
month,  at  which  time  Harry  Shu- 
mow,  of  Milwaukee,  will  also  get 
the  decoration.  Frank  Ishmael  and 
District  Manager  S.  A.  Shirley 
already  are  legion  of  honor  men, 
having  received  the  decoration  for 
their  work  in  1926-27. 

President  Joe  Pollack,  of  Na- 
tional Screen  Service,  has  returned 
to  his  company's  headquarters  in 
New  York  City  after  being  in  Chi- 
cago for  a  week. 

The  Tivoli  Theatre  Company,  of 
Mishawaka,  which  is  headed  by 
George  Singer,  has  purchased  the 
Temple  Theatre,  Mishawaka,  and 
will  operate  it  in  conjunction  with 
the  Tivoli.  Mr.  A'Hara,  who  has 
operated  the  Temple  for  many 
years  and  who  is  widely  known 
throughout  the  trade,  may  retire 
from  active  business,  it  is  under- 
stood. 

Local  exchange  managers  are 
making  plans  to  entertain  the  Film 
Board  of  Trade  Secretaries  when 


they  come  through  Chicago,  en 
route  to  the  convention  at  Los 
Angeles,  and  from  present  indica- 
tions the  visitors  will  have  a  happy 
time  in  Chicago. 

Salesman  Edward  Safier  is  again 
connected  with  United  Artists  and 
has  been  assigned  to  country  ter- 
ritory. 

Hinsdale's  Sunday  closing  advo- 
cates received  a  hard  jolt  when  the 
voters  of  that  Chicago  suburb  de- 
cided that  they  wanted  Sunday 
movies  and  cast  their  ballots  ac- 
cordingly at  the  recent  election.  A 
closed  Sunday  has  been  in  effect  in 
Hinsdale  for  many  years,  and  it 
was  only  after  a  carefully  planned 
and  well  fought  campaign  that 
Manager  Kreuger,  of  the  Hinsdale 
Theatre,  succeeded  in  getting  the 
okay  of  the  voters  for  Sunday 
shows.  A  feature  of  the  battle  was 
a  public  debate  between  Manager 
Kreuger  on  one  side  and  a  clergy- 
man and  another  advocate  on  Sun- 
day closing  on  the  other,  in  which 
Manager  Kreuger  is  reported  to 
have  had  all  the  best  of  the  argu- 
ment. 

Cigars  are  on  Abe  Bartelstein, 
of  the  Annetta  Theatre,  Cicero, 
and  he  is  glad  of  it,  for  he  is  the 
proud  father  of  a  baby  boy. 


Dallas 


THE  Shrine  Ceremonial  Parade 
held  in  connection  with  Shrine 
initiation  included  a  good  represen- 
tation of  the  Dallas  film  and  thea- 
trical trade.  Those  in  the  parade 
included  E.  K.  Johnston,  manager 
Fox  Film  Exchange,  Louis  Bailey, 
Pathe;  J.  I.  Roberts,  National  The- 
atre Supply  Co. ;  A.  Haydn  Mason, 
managing-director  Palace  Theatre ; 
James  O.  Cherry,  manager  Melba 
Theatre ;  Ralph  Morrow,  United 
Artists ;  Bob  Mcllhearn,  manager 
Universal  Film  Exchange,  and  Les- 
lie Wilkes,  manager  First  National 
Exchange.  Mr.  Mason  of  the  Pal- 
ace Theatre  was  "going  through" 
and  for  once  had  to  furnish  amuse- 
ment in  person,  but  was  listed 
among  the  survivors. 

W.  B.  King  of  the  King  Scenic 
and  Theatre  Supply  Co.,  has  re- 
turned from  M.  P.  T.  O.  of  Arkan- 
sas convention  at  Little  Rock. 

Ross  A.  Wiegand,  publicity  di- 
rector for  the  Melba  Theatre,  made 
a  hasty  trip  to  Houston  by  airplane 
to  deliver  a  film  to  the  Kirby  Thea- 
tre for  a  midnight  showing. 

L.  E.  Schneider  has  returned  to 
Publix  home  office  after  an  ex- 
tended stay  in  Dallas  and  other 
Texas  cities. 

A.  M.  Avery,  manager  of  The 
Rialto  Theatre  at  Wellington,  has 
announced  that  the  lobby  and  in- 
terior of  the  theatre  will  be  re- 
modeled and  a  modern  stage  con- 
structed. The  changes  will  increase 
the  seating  capacity  200  seats,  and 
work  is  scheduled  to  begin  June  1st. 


The  Seymour  Theatre  at  Sey- 
mour, Texas,  was  destroyed  by  fire 
on  April  17th.  the  loss  being  esti- 
mated at  $20,000. 

A  charter  was  granted  to  the 
Brownsville  Amusement  Co.,  with 
capital  stock  of  $70,600,  and  the  in- 
corporators named  as  Paco  Betan- 
court,  J.  C.  Fanning,  and  E.  F. 
Brady. 

Ray  Mitchell,  owner  and  man- 
ager of  the  Plainview  Theatre  for 
four  years,  has  sold  his  theatre  to 
K.  &  K.  Circuit,  Kohrn  Bros.,  who 
own  15  theatres,  most  of  w-hich  are 
located  in  the  Texas  Panhandle. 
Mr.  Mitchell  will  remain  in  charge 
of  the  theatre. 

Bob  Mcllhearn,  manager  of  the 
Dallas  Universal  exchange,  and 
Milton  Duncan,  G.  A.  McDonnell, 
Dave  Lutzer,  Jake  Lutzer  and  Roy 
Brauer,  salesman  for  Universal, 
will  attend  the  annual  sales  conven- 
tion in  St.  Louis  May  2nd. 

Jack  K.  Adams,  president  of 
Home  State  Film  Co.,  who  has  been 
in  Mineral  Wells  undergoing  treat- 
ment is  expected  to  return  to  his 
office  in  about  a  week. 

The  Arcadia,  the  de  luxe  subur- 
ban theatre  of  Dallas  has  installed 
a  Carrier  Air  Washer  and  Humidi- 
fier, which  is  distributed  by  the 
Buffalo  Engineering  Co.,  Dallas. 

Bids  for  the  razing,  excavating 
and  leveling  of  the  site  for  the  new 
twelve  story  Majestic  Theatre  on 
East  Houston  St.  were  opened  in 
San  Antonio,  Friday  April  20th,  ac- 


cording to  Carl  Hoblitzelle,  Presi- 
dent of  the  Interstate  Amusement 
Co.  It  is  said  that  the  theatre  will 
be  one  of  the  largest  and  most 
beautiful  in  the  south.  The  theatre 
and  office  building  will  cost  be- 
tween $2,500,000  and  $3,000,000.  and 
will  have  a  seating  capacity  of  ap- 
proximately 4000,  and  the  building 
will  include  250  offices.  The  thea- 
tre will  have  a  steel  frame,  and  the 
office  building  will  be  of  reinforced 
concrete  construction.  The  struc- 
ture is  to  be  of  stone,  brick,  terra 
cotta  and  Spanish  tile  trim  on  the 
exterior  and  will  be  of  Spanish 
architecture  of  the  ancient  Spanish 
and  Aztec  Indian  period. 


Minneapolis 


WHEN  the  Northwest  Theatre 
Owners  Association  holds  its 
annual  convention  in  the  Nicollet 
Hotel,  Minneapolis,  on  May  1  and 
2  an  unusually  large  gathering  is 
expected  to  be  present  at  what  is 
expected  to  be  a  thrilling  fight  for 
officers.  For  the  first  time  in  eigh- 
teen years  of  service  W.  A.  Steffes, 
who  is  the  president,  will  seek  re- 
election. 

On  April  14  the  new  $87,000 
Moorhead  theatre  at  Moorhead, 
Minn.,  was  opened  with  a  capacity 
crowd  present  for  the  special  pro- 
gram. The  theatre,  which  seats  800 


is  owned  and  operated  by  the 
American  Amusement  Company  of 
Minneapolis.  The  manager  is  W. 
L.  Brown,  who  has  for  some  years 
been  the  manager  of  the  Lyceum 
in  the  same  city. 

J.  H.  Jacobs,  former  salesman  at 
the  Minneapolis  Universal  branch 
office,  has  succeeded  C.  O.  Ulberg 
as  branch  manager  for  Universal 
at  Sioux  Falls,  S.  D.  Jacobs  will 
be  succeeded  at  the  Minneapolis 
branch,  where  he  has  served  for 
four  years,  by  Archie  Zacheral. 

The  Exhibitors  Poster  Service  of 
Minneapolis  has  been  purchased  by 
J.  R.  Powers.  It  was  formerly  un- 
der the  ownership  of  D.  P.  Lowe 
and  associates. 

Mrs.  Irene  Cahill  has  sold  the 
Princess  theatre  at  Janesville, 
Minn.,  to  Mrs.  C.  O.  Benson  of 
Minneapolis. 

The  Orpheum  theatre  at  Aber- 
deen, S.  D.,  has  been  sold  by  A.  H. 
Brown  to  B.  B.  Ward  at  a  re- 
ported price  of  $75,000. 

Max  A.  Stahl,  acting  manager  of 
the  Educational  branch  in  Minne- 
apolis, has  been  called  to  Farrell, 
Pa.,  by  the  sudden  death  of  his 
father. 

It  is  understood  that  Mark  Ross, 
who  has  just  returned  from  New 
York,  is  slated  for  a  Minneapolis 
branch  managership  in  the  near  fu- 
ture. Ross  was  formerly  manager 
for  the  Minneapolis  Universal 
branch. 


April    28,  1928 


US') 


Des  Moines 


I1  HE  week  of  April  7  was  the 
biggest  in  the  history  of  the 
Des  Moines  exchange  of  Universal 
and  the  oflice  staff  and  salesmen 
have  certainly  been  on  their  toes. 

Leone  Mathews,  secretary  of  the 
Des  Moines  Film  Board  of  Trade, 
will  start  for  the  convention  of 
Film  Board  secretaries  in  Califor- 
nia on  May  16. 

Harold  Cohen,  formerly  of  the 
Kansas  City  office  of  Metro-Gold- 
wyn- Mayer,  is  the  new  cashier  at 
the  Des  Moines  office  of  M-G-M. 
W.  H.  Davis,  who  has  been 
cashier  at  the  Des  Moines  exchange 
for  years,  is  leaving  the  office  here 
and  it  is  probable  that  he  will  go 
into  some  other  line  of  business. 

Chris  Nelson,  who  suffered  fire 
damage  at  his  theatre  several  weeks 
ago,  is  doing  some  redecorating. 
His  theatre,  the  Alamo,  was  dam- 
aged by  water.  » 

Joe  and  Meyer  Stern,  who  su- 
pervise the  Des  Moines  Exhibitors 
Poster  Exchange  from  the  Omaha 
office,  were  over  last  week  to  look 
over  affairs  here.  The  office  in  Des 
Moines  is  in  charge  of  Arthur 
Minhoff,  who  came  from  the 
Omaha  office  to  take  charge  of  the 
work  here. 

John  Anderson  of  the  Princess 


theatre  at  Boone,  Iowa,  bought  two 
new  lobby  display  boards  last 
week. 

The  Sunday  show  fight  is  not 
expected  to  be  much  of  a  battle  at 
Ames,  Iowa,  where,  it  is  thought 
that  the  people  will  give  a  big  ma- 
jority to  the  lifting  of  the  ban 
against  the  Sunday  entertainment. 
However,  Joe  Benjamin  Gerbarcht, 
manager  of  the  three  houses  at 
Ames,  is  working  right  along  to 
insure  success  for  the  measure  and 
1  tarry  Weinberg,  head  of  the  Com- 
monwealth Theatres  organization 
of  which  the  theatres  at  Ames  are 
a  part,  went  up  for  several  days 
to  help  Joe  in  the  campaign.  The 
measure  will  come  up  for  vote  on 
April  30. 

Rube  Wagle,  booker  of  the  office 
of  Education,  suffered  a  loss 
last  week  with  the  death  of  his 
father. 

Barnie  Brotman,  who  is  one  of 
the  old  standbys  in  the  film  trade, 
having  been  an  exhibitor  at  Moline, 
111.,  over  a  period  of  years,  was  a 
visitor  in  Des  Moines  last  week. 
He  has  the  Plaza,  the  Mirror  and 
the  Avoy  at  Moline. 

Visitors  in  film  row  were  Floyd 
Perry  of  Eldon,  F.  G.  Sterns  of 
Corydon,  William  Treloar  of  Og- 


den,  C.  E.  Carragher  of  Clear 
Lake,  Jake  Cohen  of  Ottumwa,  all 
oi  whom  called  at  the  Paramount 
office.  Also  George  Stephens  of 
Stephens  and  Puffer  of  the  Or- 
pheum  at  Webster  City,  F.  P. 
Hageman  of  Waverly,  W.  P. 
Grossman  of  Nevada,  who  called  at 
the  office  of  Metro-Goldwyn-Mayer. 
Mr.  Grossman,  who  has  been  an 
exhibitor  at  Nevada  over  a  period 
of  years  and  who  recently  secured 
the  vote  for  Sunday  movies  there, 
says  that  he  does  not  believe  that 
the  deal  for  the  building  of  the 
$60,000  Circle  theatre,  which  has 
been  reported  as  to  be  constructed 
for  opening  in  the  fall  by  the  Circle 
Amusement  Company,  will  go 
through.  Anyway,  he  says,  he's  not 
worried  about  competition. 

R.  S.  Ballentyne,  who  is  now 
manager  of  the  Pathe  office  at 
Omaha,  was  formerly  manager  for 
several  years  in  Iowa  territory. 

At  Bloomfield,  Iowa,  Sunday 
movies  were  voted  down  with  an 
unusually  large  majority.  The  Blue 
Laws  won  by  240  vote  majority. 

The  board  of  directors  of  the 
Iowa  M.  P.  T.  O.  A.  has  been 
set  for  April  16.  The  meeting 
will  be  held  in  Des  Moines  prob- 
ably at  the  offices  of  E.  P.  Smith, 


president  of  the  association.  The 
drive  for  membership  has  been 
very  successful. 

Suburban  and  second  run  houses 
are  carrying  a  listing  of  pictures 
in  the  newspapers  now. 

The  Princess  theatre,  playing 
stock  with  the  Ballamy  Players, 
has  closed  this  week  atter  a  suc- 
cessful season.  The  Garrick  the- 
atre, which  has  been  under  the  man- 
agement of  Omar  Kenyon,  one  of 
the  most  experienced  showmen  of 
Des  Moines,  also  concluded  for  the 
season.  The  Garrick  lias  been 
playing  Mutual  burlesque  on  Sun- 
days only. 

The  Cozy  theatre  at  Dyersville, 
Iowa,  will  be  opened  soon.  New 
equipment  has  been  bought  and  the 
theatre  has  been  remodeled. 

"Stage  and  Screen"  is  the  name 
of  a  small  magazine  which  is  being 
put  out  for  the  theatre  patrons  in 
Des  Moines,  on  hand  in  the  the- 
atre lobby  or  mailed  free  each 
week.  Willard  Moore,  director  of 
the  Des  Moines  theatre  orchestra; 
Jimmy  Ellard,  personality  man  at 
the  Capitol  theatre,  and  Dixie 
Longely  of  the  Capitol  staff,  all 
had  signed  articles  in  the  magazine 
last  week. 


Canada 


WHAT  might  have  been  a  dis- 
aster was  turned  into  a 
demonstration  of  cool  efficiency 
Which  rebounded  to  the  credit  of  the 
theatre  and  its  staff  when  fire 
visited  the  Metropolitan  Theatre, 
Winnipeg,  one  of  the  largest  Fam- 
ous Players  houses  in  Western 
Canada,  during  a  matinee  perform- 
ance on  April  19. 

The  outbreak  of  flames  occurred 
in  the  projection  room  and  Man- 
ager Walter  V.  Davis  immediately 
proceeded  to  the  orchestra  pit 
where  he  calmly  asked  the  people 
to  leave.  Patrons  filed  out  so  or- 
derly that  each  person  was  given 
a  "pass  out"  check  at  the  door.  In 
the  meantime  the  fire  department 
arrived  on  the  scene  and  the  fire 
was  subdued. 

Work  has  been  started  on  the 
construction  of  the  General  Brock 
Hotel,  a  26-story  structure,  on  the 
site  of  the  Grand  Theatre,  Toronto. 

Aid.  William  Somerville,  pro- 
prietor of  the  Prince  of  Wales  and 
Eastwood  Theatres,  Toronto,  has 
joined  forces  with  Famous  Players 
Canadian  Corp.,  and  these  fine  new 
houses  are  now  operating  under  the 
auspices  of  Famous  Players.  Wil- 
liam O'Connor  is  manager  of  the 
Eastwood  while  William  Somer- 
ville, Jr.,  has  charge  of  the  Prince 
of  Wales. 

Aid.  Somerville  was  formerly  one 
of  the  staunch  independent  exhibi- 
tors of  Toronto,  having  been  vice- 
president  of  the  Ontario  Division 


of  the  M.  P.  T.  O.  Mr.  O'Connor 
was  also  an  officer  of  that  organi- 
zation. 

Exhibitors  of  Winnipeg,  Mani- 
toba, combined  for  the  presentation 
of  a  splendid  concert  at  the  Capitol 
Theatre  in  aid  of  the  Winnipeg 
Firemen's  Benefit  Fund,  the  pro- 
ceeds amounting  to  $2,4S8.  Admis- 
sion to  the  concert  was  by  invita- 
tion. The  committee  in  charge  was 
H.  Jernberg  of  the  Province  The- 
atre ;  E.  A.  Retallick.  Capitol ; 
George  Law,  Lyceum,  and  Walter 
F.  Davis,  Metropolitan. 

R.  J.  Harrison,  manager  of  the 
Capitol  Theatre,  St.  Catharines, 
Ontario,  is  directly  identified  with 
sport  activities  of  his  town  in  a 
way  that  has  reflected  considerable 
credit  on  the  theatre.  Mr.  Harri- 
son is  manager  of  the  Athletic  La- 
crosse Club,  one  of  the  famous  la- 
crosse organizations  of  the  Do- 
minion. 

The  walls  of  the  Dominion  The- 
atre, Ottawa,  Ontario,  destroyed  by 
fire  some  time  ago  were  razed  dur- 
ing the  week  of  April  16  by  the 
owners,  Messrs  Dymcnt  and  Da- 
vidson. No  announcement  has  been 
made  regarding  constructional  plans 
yet.  The  Dominion  was  for  years 
a  popular  combination  house. 

L.  J.  Ladner,  member  for  South 
Vancouver  in  the  Canadian  Parlia- 
ment at  Ottawa,  withdrew  his 
amendment  to  the  Canadian  Copy- 
right Act  on  April  20.  His  resolu- 
tion provided  for  changes  which 


would  have  enabled  the  Performing 
Rights  Society  to  function  in 
Canada,  it  is  stated. 

Manager  Nolan  of  the  Rex  The- 
atre, a  smart  neighborhood  house 
in  Ottawa,  Ontario,  has  installed 
equipment  for  a  number  'of  stage 
effects  for  use  on  appropriate  occa- 
sions with  the  film  presentations. 
Vaudeville  has  been  added  to  the 
Saturday  performances. 

Mr.  Nolan,  who  has  the  Rex  and 
Columbia  Theatres,  has  started  the 
actual  construction  of  the  Globe 
Theatre  at  Bank  Street  and  Second 
Avenue  in  Ottawa.  The  plans  for 
this  house  call  for  badminton 
courts  and  a  roof  garden. 

Tenants  of  the  seven  stores  on 
Sparks  Street,  Ottawa,  Ontario, 
forming  part  of  the  site  of  Famous- 
Players'  huge  theatre  to  cost  $1.- 
200.000  are  moving  to  other  prem- 
ises to  enable  a  start  to  be  made 
on  the  project. 

The  Russell  Theatre  at  Ottawa, 
which  with  the  Russell  Hotel  was 
recently  expropriated  by  the  Cana- 
dian Government  for  $1,250,000  for 
park  purposes,  had  a  spectacular 
demise  when  a  fire  of  unknown  ori- 
gin destroyed  the  hotel  property  on 
the  night  that  the  theatre  closed  its 
doors  for  keeps.  The  fire  broke 
out  about  one  hour  after  the  final 
performance. 

The  Wonderland  Theatre,  Win- 
nipeg. Manitoba,  was  visited  by  fire, 
caused  by  defective  wiring,  late  at 
night  while  the  theatre  was  empty, 


causing  damage  to  the  extent  of 
$400  to  the  stage  and  screen.  F.  R. 
Hyde  is  the  owner  of  the  theatre 
and  Henry  Morton  is  the  lessee. 
The  theatre  was  temporarily  closed. 

Henry  Morton  has  added  the  Ar- 
lington Theatre  to  his  chain  of 
houses  in  Winnipeg,  Manitoba, 
comprising  the  Ga.ety,  Crescent, 
Carleton  and  Wonderland.  Harry 
Horwitz,  nephew  of  Mr  Morton, 
has  become  the  proprietor  of  the 
Park  Theatre,  Winnipej, 

L.  C.  Si  raw,  formerly  manager 
of  the  Colonial  Theatre,  Port 
Arthur,  Ontario,  has  been  appointed 
manager  of  the  Capitol  Theatre, 
Winnipeg.  Manitoba,  one  of  the  big 
houses  of  Famous  Players  Cana- 
dian Corp.,  in  succession  to  E.  A. 
Retallick,  a  former  Winnipeg  news- 
paperman. 

Mr.  Straw  also  had  charge  of 
the  Lyceum  Theatre  in  Port  Ar- 
thur. His  place  at  the  two  thea- 
tres has  been  taken  by  A.  G.  Gra- 
burn  who  has  been  with  theatres 
in  Regina  and  Moose  Jaw,  being 
manager  of  the  Strand  and  Regent 
Theatres  in  Calgary,  Alberta,  for 
the  past  two  years. 

Spyros  Megalacakis,  partner  of 
A.  Capadrites,  proprietor  of  the 
Cameo  theatre,  Montreal,  died  at 
his  home  at  the  Saybrooke  apart- 
ments, Montreal,  April  16th,  of 
pneumonia,  after  a  brief  illness  of 
one  week.  The  funeral  was  held 
last  Wednesday  at  his  home  and 
interment  was  made  at  Mount 
Royal  cemetery. 


1360 


Motion    Picture  News 


Projection 

Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


The  Value  of  Theatre  Tests 

PROJECTIONIST  in  West  Vir- 
ginia recently  wrote  to  us 
stating  that  his  employer  was 
seriously  contemplating  the 
purchase  of  two  special  shut- 
ters for  which  a  twenty  per- 
cent increase  in  light  transmission  was 
claimed.  He  asked  for  a  frank  expression 
of  our  opinion  of  these  shutters  saying  that 
while  the  salesman  had  willingly  demon- 
strated their  operation  by  attaching  them 
to  the  projector,  he  believed  the  results, 
considered  from  all  angles,  did  not  fully 
justify  the  claims. 

The  "test"  which  was  made  was  simply 
a  visual  comparison  of  the  lighted  screens 
obtained  with  one  projector  equipped  with 
the  new  shutter  and  the  other  projector 
using  the  ordinary  form  of  two-blade 
shutter. 

In  view  of  the  fact  that  the  light  sources 
in  each  case  were  arc  lamps  and,  further- 
more, that  the  test  was  conducted  under  the 
ordinary  operating  conditions  in  the  theatre 
by  persons  who  can  hardly  be  said  to  be 
experienced  in  conducting  such  tests,  the 
results  would  not  be  likely  to  possess 
enough  significance  to  permit  rendering  a 
decision  either  for  or  against  the  new 
shutters. 

Theatre  Tests  Usually  Unfair 

It  frequently  happens  that  theatre  own- 
ers, when  approached  by  equipment  sales- 
men, ask  for  a  practical  demonstration  in 
the  theatre,  thinking  that,  thereby,  they  can 
immediately  prove  or  disprove  the  claims 
of  the  salesmen  on  the  basis  that  "seeing  is 
believing."  The  salesman,  convinced  of  the 
merits  of  his  article,  all  too  willingly  agrees 
to  such  a  demonstration,  since,  in  fact,  it 
usually  is  the  only  means  available  to  him 
for  proving  his  statements. 

And  so  a  "test"  is  speedily  arranged  for 
on  the  spot,  the  parties  thereto  being  the 
salesman,  the  exhibitor  and  his  projection- 
ist. Needless  to  say,  such  "tests"  ordi- 
narily prove  nothing  unless  the  article  in 
question  stands  head  and  shoulders  above 
the  equipment  being  used  by  the  exhibitor. 
This,  for  the  reason  that  none  of  the  per- 
sons are  sufficiently  experienced  to  be  able 
to  conduct  the  test  in  a  fashion  which  will 
assure  absolute  equality  of  all  the  side 
factors  present  so  that  any  difference  in  the 
results  obtained  can  be  positively  attributed 
to  the  two  devices  being  tested.  Illumina- 
tion tests  are  particularly  treacherous  in 
this  respect  and  it  is  safe  to  say  that  there 


are  less  than  a  dozen  projectionists  in  this 
country  who  are  qualified  to  conduct  any 
illumination  test  with  any  degree  of  cer- 
tainty that  the  results  will  be  a  true  reflec- 
tion of  the  actual  characteristics  of  the 
tested  equipment. 

So-called  practical  theatre  tests,  there- 
fore, are  unfair  to  both  parties.  They  are 
unfair  to  the  salesman  because  his  device 
may  really  be  a  meritorious  one,  and  yet 
the  test  may  fail  to  reveal  it  as  such.  They 
are  equally  unfair  to  the  exhibitor  because 
he  may  be  led  into  making  a  decision  which 
will  cause  him  to  condemn  a  deserving  piece 
of  equipment  or,  on  the  other  hand,  may 
cause  him  to  purchase  something  which  is 
no  better  than  the  thing  he  may  be  using. 
Depending  upon  how  the  test  is  conducted, 
it  may  show  up  a  good  device  to  poor  ad- 
vantage or  a  bad  device  to  good  advantage. 
And  yet  neither  side  may  be  aware  of  the 
fact  that  anything  is  off-color. 

Expert  Knowledge  Is  Required 

As  stated  before,  tests  of  this  kind  are 
exceedingly  tricky,  and  no  matter  how  well- 
intentioned  both  sides  may  be  and  how 
sincere  each  is  to  obtain  an  honest  decision, 
things  are  certain  to  go  awry  unless  some- 
one possessing  considerable  experience  in 
such  matters  is  on  the  job  to  cast  a  fishy 
eye  on  all  factors  which  are  likely  to  in- 
fluence the  results.  Even  the  presence  of 
one  or  more  persons  with  a  plentiful  stock 
of  experience  to  their  credit  is  no  guarantee 
that  the  results  will  be  truthful  because  the 
writer  can  recall  quite  a  number  of  tests, 
some  conducted  by  experts,  which  were  be- 
lieved by  all  parties  to  be  absolutely  fair, 
only  to  find,  after  a  searching  analysis  of 
the  data,  that  factors  had  been  overlooked 
which,  had  they  been  considered  when  the 
test  was  being  conducted,  would  have  com- 
pletely changed  the  complexion  of  the  re- 
sults. 

Even  some  laboratory  tests,  where  every 
facility  for  such  work  was  available,  were 
found  to  be  incorrect  and  so  easy  is  it  to 
slip  up  in  this  respect  that  the  honest  in- 
vestigator overlooks  no  item  in  the  test  in 
order  to  insure  that  his  conclusions  will  be 
based  upon  fact  and  not  upon  supposition. 

Indeed,  the  planning  and  preliminary 
work  frequently  constitute  the  greatest  part 
of  the  effort  since  the  actual  work  of  test- 
ing is  a  simple  mechanical  routine  once  the 
objectives  and  the  methods  for  reaching 
them  are  thoroughly  understood. 

When  experienced  investigators  who  are 
everyday  occupied  with  such  test  work  are 
faced  with  the  probability  of  serious  error, 
what  chance  have  inexperienced  ones  such 
as  exhibitors,  projectionists,  and  equipment 
salesmen,  for  obtaining  true  results,  espe- 
cially when  they  are  compelled  to  work  in 
the  theatre  where  only  the  equipment  inci- 
dental to  the  everyday  operation  of  the 
theatre  is  available. 

So  true  is  this  that  many  manufacturers 


are  extremely  reluctant  to  broadcast  the 
intimate  test  figures  on  the  characteristics 
of  their  products  for  fear  that  projection- 
ists will  attempt  to  check  these  figures  and, 
failing  to  do  so  because  of  their  lack  of  ex- 
perience and  proper  equipment,  will  try  to 
hold  the  manufacturer  responsible  for  their 
failure,  thinking  that  the  quality  of  the 
product  is  not  as  represented. 

This  is  particularly  true  in  the  case  of 
those  manufacturers  engaged  in  making 
light  sources,  such  as  carbons  and  incan- 
descent lamps.  The  burning  life  of  a  par- 
ticular carbon  or  incandescent  lamp  is,  at 
best,  but  problematical.  No  one  is  able  to 
say,  beyond»guessing,  just  how  long  one  of 
these  will  burn  because  their  life  is  abso- 
lutely at  the  mercy  of  electrical  conditions 
under  which  they  are  burned.  It  is 
only  by  means  of  endless  tests,  conducted 
day  in  and  day  out,  that  figures  can  be 
obtained  which  closely  show  the  averaqe 
burning  life  of  the  various  types  of  incan- 
descent lamps  and  the  manufacturers, 
only  too  well,  the  vast  amount  of  work  re- 
quired in  obtaining  these  figures  and  the 
skill  required  of  the  investigators  do  not 
relish  the  idea  of  placing  themselves  at  the 
mercy  of  any  inexperienced  person  who  may 
conceive  the  brilliant  thought  of  performing 
his  own  tests,  which  would  certainly  result 
from  a  publication  of  such  detailed  infor- 
mation. 

An  Arbiter  of  Tests 

It  frequently  happens  that  the  claims  of 
two  competing  manufacturers  of  electrical 
equipment  may  honestly  conflict  whereupon 
a  third  party  is  called  in  to  ascertain  the 
true  state  of  affairs.  This  third  party  is 
the  Electrical  Testing  Laboratories  in  New 
York  City,  and  it  is  their  work  to  test  the 
equipment  thoroughly  and  then  render  an 
absolutely  unpartial  report  for  the  informa- 
tion of  the  respective  manufacturers. 

A  manufacturer's  report  from  the  Elec- 
trical Testing  Laboratories  is  an  indisput- 
able notice  to  purchasers  that  the  par- 
ticular equipment  is  exactly  as  represented. 

It  is  only  by  means  of  these,  or  similar 
tests,  that  actual  performance  can  be 
accurately  judged. 


Gomerford  Will  Build  in 
Wilkes-Barre,  Pa. 

The  Comerford  Amusement  Company,  of 
Scranton,  Pa.,  will  erect  a  new  theatre  struc- 
ture that  will  cost  $1,000,000  in  the  Public 
Square  of  Wilkes-Barre.  For  this  purpose 
the  Comerfords  have  acquired  for  $1,200,- 
000  certain  properties  on  the  Square  and 
East  Market  and  South  Washington  Streets 
that  were  owned  by  the  Wilkes-Barre  De- 
posit and  Savings  Bank.  The  theatre  will 
be  constructed  on  this  site  and  adjoining 
lots  which  the  Comerford  company  also 
owns.  It  will  be  shaped  in  the  form  of  an 
"L." 


April    28,  .1928 


1361 


$1,000,000  for  Research 

Society  of  Motion  Picture  Engineers  Ends  Lively  Con- 
ference in  Los  Angeles 


Atlantic  City  Movie  to 
Be  Stanley  Controlled 

ANEW  theatre  that  will  represent 
an  investment  of  nearly  $1,000,- 
000  and  which  will  adjoin  Shel- 
burne  Hotel  at  the  corner  of  Arkansas 
Avenue  on  the  Boardwalk  at  Atlantic 
City,  will  be  begun  July  15  of  this  year 
for  opening  for  the  season  of  1929. 
The  new  addition  to  the  resort's  thea- 
tres will  be  controlled  by  the  Stanley 
Company  of  America,  a  long  term  lease 
having  been  entered  into  with  the  pur- 
chaser of  the  property  at  an  aggregate 
rental  of  more  than  $3,000,000,  it  is 
said.  The  theatre  is  to  seat  5,000  and 
to  occupy  a  site  200  feet  by  400  feet. 

The  sale  was  made  by  the  Lansdowne 
Realty  Corporation  and  Frank  P. 
(iravatt,  through  the  Stanley -Atlantic 
Realty  Company  co-operating  with 
Mastbaum  Brothers  and  Fleicher  and 
Joseph  Bernhard.  The  purchaser  is 
Boardwalk  Properties  Company. 


THE  Society  of  Motion  Picture  Engi- 
neers ended  its  Spring  conference  at 
the  Hotel  Roosevelt  in  Los  Angeles 
over  the  past  week-end.  A  wide  variety  of 
subjects  was  covered  during  the  week  of  the 
sessions  and  the  convention  was  voted  one 
of  the  best  ever  held  by  the  society. 

One  of  the  big  announcements  made  dur- 
ing the  week  was  that  $1,000,000  would  be 
spent  the  first  year  in  installing  a  research 
laboratory  to  be  sponsored  by  the  Academy 
of  Motion  Picture  Arts  and  Sciences  and 
financed  by  the  Motion  Picture  Producers 
Association.  A  specialist  will  be  engaged 
this  month  to  serve  as  research  director. 
This  announcement  was  made  at  the  banquet 
tendered  the  engineers  by  the  Academy. 

Fred  Niblo  acted  as  toastmaster  at  the 
banquet,  at  which  Louis  B.  Mayer  highly 
praised  motion  picture  technicians  for  the 
work  they  have  accomplished.  President 
Daniel  B.  Clark  told  of  the  aims  of  the 
cinematographers,  while  other  subjects 
were  discussed  by  Willard  B.  Cook,  Milton 
Sills,  Dr.  C.  E.  K.  Meers  and  L.  A.  Hawkins. 

Among  subjects  discussed  at  late  sessions 
of  the  conference  were  the  following: 

"Theatre  Management,"  by  Harold  B. 
Franklin,  West  Coast  Theatres,  Inc.,  Los 
Angeles. 

"Continuous  Projectors,"  by  J.  F.  Leven- 
thal,  New  York. 


"The  Importance  of  Good  Projection  to 
the  Seating  Capacity  of  the  Theatre"  and 
"Application  of  the  Tandem  Condenser  to 
the  High  Intensity  Projection  Arc,"  by 
Roger  M.  Hill,  Consulting  Engineer,  At- 
lanta. 

"The  Effect  of  Projecting  Angle  Upon 
the  Producer,"  by  F.  H.  Richardson,  New 
York. 

"Hollywood  and  the  16  mm.  Film,"  by 
J.  B.  Carrigan,  Editor,  "Amateur  Movie 
Makers." 

"The  Incandescent  Tungsten  Lamp  in  the 
.Motion  Picture  Studio,"  by  F.  A.  Benford, 
General  Electric  Co.,  Schenectady. 

"The  Use  of  Incandescent  Equipment  in 
Motion  Picture  Photography,"  by  Peter 
Mole,  president,  Mole-Richardson,  Inc.,  Hol- 
lywood. 

' '  Report  on  Experiments  on  Mazda  Light- 
ing," sponsored  by  the  Academy  of  M.  P. 
Arts  and  Sciences  and  prepared  by  the  Re- 
search Committee  of  the  Society  of  Cinema- 
tographers. 

"The  Aperture  of  Motion  Picture 
Lenses,"  by  J.  Dubray,  Technical  Editor, 
' '  American  Cinematographer. ' ' 

"Camera  Lenses  for  Motion  Picture  Pho- 
tography," by  W.  B.  Rayton,  Director  of 
Research,  Bausch  &  Lomb  Optical  Co., 
Rochester. 


New  Boston  House;  Keith's 
Nearly  Completed 

Boston  is  to  have  a  $300,000  new  theatre 
in  the  Huntington  avenue  district  in  the 
Back  Bay.  The  owner's  name  is  withheld 
at  present,  but  it  is  understood  that  it  is 
being  erected  for  one  of  the  large  theatre 
chains.  Max  M.  Kalman,  294  Washington 
street,  Boston,  is  drawing  the  plans  for  the 
structure  and  the  plans  will  probably  be 
ready  for  contractors'  estimates  about  the 
(Continued  on  Following  Page) 


Hot 

days 

are 

com- 

ing.  Put  cool,  refreshing 
Typhoon  Breezes  on 
the  job.  They  cost 
nothing  because  they 
pay   for  themselves. 

Write  for  Booklet  3 

Typhoon  Fan  Company 

345  W.  39th  Street  New  York,  N.  Y. 

Offices  in  Principal  Cities 


SERVICE 


RECOGNIZEE  BY  THEATRES 
EVERYWHERE  AS  ABSOLUTELY 
INDISPENSABLE  TO  THEIR  SUCCESS 


^^^^ 

Q  trailer  cm  tmry  Tietiure  Vcu  Vlay- 

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and  Animated  closing  to  match  - 

SPECIAL  SERVICE  DEPARTMENTS 

in  charge  of  experts  readvfc  supply  Special  Announcements 
ot  any  kind  in  film  form  at  reasonable  prices 

ARTISTIC  ANIMATED  LEADERS 

for  your  frature.  Comedy.  News.  Ends, Trademarks 

SCREEN  SEfMCF 


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196 -ISC  W.  Htm  ST. 


LOS  ANGELES 

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Mot  i  o  ii    P  i  ct  u  re    N  ezv  s 


Has  Your  Register 

rust  -  proof 
steel ? 


Open  up  your  Gold  Seal  Regis- 
ter and  examine  the  metal  that 
is  exposed.  It's  all  rust-proof 
steel.  Year  after  year  in  the 
dampest  climate — it  won't  ever 
rust  or  tarnish.  Rust  -  proof 
steel  costs  more,  but  it's  worth 
it. 


GOLD  SEAL 

Ticket  Registers 
and  "Tickets  That  Fit" 

Only  the  Gold  Seal  is  built  with 
rust  proof  steel  in  this  way.  Hence 
only  the  Gold  Seal  will  remain  un- 
rusted  and  untarnished. 

Look  for  these  other  points  of  Gold 
Seal  superiority:  a  master  lock 
which  locks  the  entire  mechanism 
.  .  .  lubrication  sealed  in  .  .  . 
case  hardened  bearing  surfaces 
.  .  .  bronze  bushings  on  the  driv- 
ing shafts  .  .  .  only  ONE  driving 
mechanism  for  any  number  of 
units  .  .  .  etc. 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.     Get  Our  Estimates. 


AUTOMAT  I C 
Ticket  Register 
Corporation 

723  Seventh  Ave.,  New  York 

Largest  Printers  in  the  World 
of   Folded   Strip  Tickets. 


STOCK  PROGRAMS 
PROGRAM  COVERS 

■■  '  For 

Moving  Picture  Houses 

Joseph  Hoover  £>  Sons  Company 

Market  "and  49th   Sts.,   Philadelphia,  Pa. 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2-color  Program,  all  Features  writ- 
ten up  for  you,  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  tor  Samples  and  Prices  to 

THE  DERBY  PRESS 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


middle  of  next  month.  The  architect  will 
have  charge  of  the  awarding  of  contracts 
and  other  details. 

The  new  Keith  Memorial  Theatre  in  Bos- 
ton is  Hearing  completion,  and  practically 
all  of  the  exterior  work  has  been  completed. 
It  will  take  a  considerable  length  of  time 
to  complete  the  interior  details.  No  date 
has  been  set  for  opening  of  the  playhouse, 
hut  it  would  not  be  surprising  if  it  was 
opened  late  in  the  Fall  or  early  in  the 
Winter. 


New  Simplex  Stands  At 
Capitol  Theatre 

The  Capitol  Theatre  of  Broadway  has' 
always  put  the  greatest  emphasis  on  its  pro- 
jection department,  never  hesitating  to  ex- 
periment and  try  out  new  equipment  as  well 
as  installing  the  latest  approved  designs  in 
order  to  assure  the  finest  projection  re- 
sults. 

A  new  addition  has  been  made  to  the  pro- 
jection department  of  this  theatre  which 
is  tending  to  improve  even  the  Capitol  pro- 
jection. This  equipment  is  the  new  Simplex 
stand,  an  improvement  for  Simplex  Pro- 
jectors which  has  just  been  announced  by 
the  International  Projector  Corporation. 
This  new  stand  represents  a  decided  ad- 
vance in  projector  designs  and  has  for  its 
main  function  the  elimination  of  all  un- 
steadiness caused  by  excessive  weights  of 
the  modern  designs  in  arc  lamps  and  other 
auxiliary  equipment  which  is  now  being 
placed  on  projectors.  A  full  technical  de- 
scription of  the  new  Simplex  stand  will  be 
published  in  the  Showman  Section  next 
week. 


Proposed  New  Theatre 
Construction 


ALABAMA 
Sheffield — Owners,  Muscle  Shoals  Theatres, 
Inc.,  Louis  Rosenbaum,  resident  manager.  Cost- 
ing, $100,000.  Location,  Montgomery  Avenue 
between  Sheffield  National  Bank  and  Alabama 
Power  Co. 

GEORGIA 

Atlanta — Owners,  Yaarab  Building  Co. 
Architects,  Marye,  Alger  &  Vinour.  Contrac- 
tors, C.  A.  D.  Bavlev  &  Co.  Lessee,  Fox  Thea- 
tre Corp.,  New  York  City.  Costing,  $2,000,000. 
Location,  Peachtree,  Kimball  and  Cypress  Sts. 
Seating,  5,000. 

ILLINOIS 

Chicago — Architects,  R.  Levine  &  Co.,  822  W. 
70th  St.  Costing,  $225,000.  Location,  Devan  & 
Campbell  Aves. 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

As  tor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadwar 
Lackawanna  7876 


Chicago — Owner,  John  Bain,  banker.  Cost- 
ing, $700,000.  Location,  Northeast  corner  of 
63rd  St.  and  Crawford  Ave.    Seating,  500. 

Frecport— Owners,  United  Studios,  Inc.,  W. 
E.  Roberts,  14  W.  Lake  St.,  Chicago,  111.  Cost- 
ing, $450,000.  Location,  114-16  S.  Galena  St. 
Including  store  and  12  suite  apartment  building. 

INDIANA 

Hammond — Owner,  Hammond  Theatre  Corp., 
Win.  Kleihege,  616  Hohman  St.  Architect, 
Crosby  Bernard,  1st  Trust  Bldg.  Location,  617 
Hohman  Street. 

IOWA 

Humboldt — Owner,  W.  B.  Franke,  Humboldt. 
Architect,  F.  W.  Griffith,  400  Snell  Bldg.,  Ft. 
Dodge,  la.    Costing,  $25,000. 

MASSACHUSETTS 
Boston — Owners,  New  England  Theatre 
Operating  Corp.,  Samuel  Pinanski,  pres.  Archi- 
tects, Krokyn,  Brown  and  Rosenstein.  Loca- 
tion, Central  Square  and  Meridian  Street.  Seat- 
ing, 2,000. 

MICHIGAN 
Howell — Owners,  Schulte  Amusement  Co., 
Detroit,  Mich.  Contractor,  Thos.  S.  Leith, 
Howell.  Costing,  $100,000.  Location,  East. 
Grand  River.  Seating,  1,000.  Name,  The  New 
Howell. 

NEW  JERSEY 

Ocean  City— Architect,  L.  L.  Headley,  N.  W. 
cor.  8th  and  Ashbury  Ave.  Costing,"  $75,000. 
Seating,  1,000. 

Teaneck — Owner,  Cypper  &  Beckman,  823 
Palisade  Ave.,  Cliffside  Park,  N.  J.  Archi- 
tect, Lucht  &  Anderson,  432  Palisade  Ave.,  Cliff- 
side  Park,  N.  J.    Location,  Cedar  Lane. 

NEW  YORK 

Brooklyn — Owner,  A.  L.  M.  Dev.  Corp.,  care 
S.  Lesselbaum,  3145  E.  4th  St.,  Brooklyn.  Archi- 
tect, C.  A.  Sandblom,  145  W.  45th  St.,  N.  Y.  C. 
Costing,  $350,000.   Location,  1817-19  Avenue  M. 

OHIO 

Kenton — Owners,  Kenton  Amusement  Co., 
William  Kraus,  pres.  Lessee,  Schine  Enter- 
prises. Location,  East  of  Weaver  Inn  on  West 
Franklin  Street.  Seating,  1,500.  Name,  Schine's 
Ohio. 

Toledo — Owners,  115th  Street  Development 
Co.,  H.  C.  Horater,  pres.,  Point  Place  (mail 
Toledo),  Ohio.  Costing,  $150,000.  Location, 
Summit  and  115th  St.  Including  five  stores 
and  five  apartment  suites. 

Waverly — Owner,  Thomas  Tones,  Portsmouth, 
Ohio.  General  contractors,  O.  B.  Hankie  and 
G.  A.  Wrerner,  Jackson,  Ohio.  Costing,  $15,000. 
Location,  Water  Street.    Seating,  400. 

PENNSYLVANIA 
Philadelphia — Architect,  R.  B.  Bencker,  N.  E. 
cor.  13th  and  Chestnut  Streets.    Location,  S.  E. 
cor.  52nd  and  Chestnut  Streets. 

TENNESSEE 
Bristol — Owners,  C.  A.  Goebel  Theatre  In- 
terests.   Seating,  1,800. 

TEXAS 

Port  Arthur — Owners,  Jefferson  Amusement 
Co.  Costing,  $500,000.  Location,  Waco  Ave. 
and  5th  Street.  Seating,  2,000.  Including  12- 
story  hotel. 


Next  Issue  of 
The  Showman 
Out  Next  Week 


April    28,  1928 


1363 


m 


m 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 

(S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


iii 


.  Sept.  30 


SEPTEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Annie  Laurie   L.  G'sh-N.  Kerry  ...M-G-M  8730feet    May  l» 

Back  to  God's  Country  ...  .R  Adoree-R  Frazer.  Universal  6761  feet    July  8» 

Barbed  Wire  P.  Negri-C.  Brook-E. 

Hanson  ,  Paramount  6961  feet 

Big  Parade,  The  Gilbert-Adoree-Dane. M-G-M  11619  feet  Nov  28.  "26 

Blackjack  B.  Jones-B.  Bennett. .  Fox  4777  f eet  .  Mar.  3 

Border  Cavalier,  1  he  Fred  Humes  Dniversal  4427  feet  . 

Born  to  Battle  Bill  Cody  Pathe  4876  feet  

Boy  of  the  Streets  J.  Walker-M.  Ben- 

nett-B.  Francisco    Rayart  (S.  R.)  6059  feet 

By  Whose  Hand?  R.  Cortez-E.  Gilbert. .  Columbia   6432  feet   Jan.  7 

Camille  N.  Talmadge-A.  B. 

Francis-G.  Roland  .  First  National  8692  feet    Mar  6 

Cancelled  Debt,  The  R.  Lease-C.  Stevens  .  Sterling  Pict  (S.R.) .  .  6200  feet  

Cat  and  the  Canary,  The. .  .L.  La  Plante-F.  Stan- 

ley-C.    H  a  1  e  -  T. 

Marshall-G.  AstorOniversal  7790  feet  .  May  20 

Chang  (Jungle  Film)  .   ..  Special  Cast  Paramount   6636  feet.  May  18 

Clancy's  Kosher  Wedding  G.  Sidney-M.  Gordon- 

S.  Lynn-R.  Lease- 

W.  Armstrong  FBO  6701  feet 

Cruise  of  the  Helion,  The.  E.  Murphy-D.  Keith- 

T.  Santschi   Rayart  (S.  R.)  6089  feet 

Drop  Kick,  The  R.    Barthelmess  -  D. 

Revier-B.  Kent . . .  First  National  6819  feet 

first  Auto,  The  B.  Oldfield-P.  R.  Mil- 

ler-R.  Simpson ....  Warner  Bros  6767  f  eet .  .  July  8 

Flying  D  Ranch,  The  Tyler-N.  Lane  F.  B  O.  4924  feet  

Foreign  Devils  T.  McCoy-C.Windsor  M-G-M  4658  feet  

Gay  Retreat,  The  G.  Cameron-S.  Cohen- 

T.  McNamara  Fox  6624  feet.  Sept.  23 

Girl  From  Gay  Paree,  The  .  Sherman-Bedford- 

McGregor-Blythe..Tiffany-Stahl  6233  feet.  Sept.  23 

Girl  From  Rio,  The  Carmel  Myers  Lumas  6990  feet  

Honor  First  (Re-issue).  . .  J.  Gilbert-R.  Adoree.Fox  4851  feet  

In  a  Moment  of  Temptation  C.  Stevens-C.  Keefe- 

K.  Guard-G.  With- 
ers  F.  B.  0  6605  feet .  .  Nov.  11 

Isle  of  Forgotten  Women.  .Tearle-Sebastian-A. 

Calhoun-G.  Gow- 

land  Columbia  6646  feet .  .  Jan.  21 

laws  of  Steel  Rin-Tin-Tin-H.  Fer- 

guson-J. Robards .  Warner  Bros   6669  'eet.  Sept.  SO 

Joy  Girl,  The  O.  Borden-N.  Hamil- 

ton-M.  Dressier . . .  Fox  6162  feet.  .  Sept.  23 

Life  of  Riley,  The  C.  Murray-G.  Sidney- 

S.  Hardy- J.  Marlowe. First  National   6712  feet  .Sept.  16 

Lone  Eagle,  The  R.  Keane-B.  Kent .  .  .  Dniversal  6862  feet  

Lovea  of  Carmen  Del  Rio-McLaglen-D. 

Alvarado  Fox   8638  feet.  Oct.  7 

Mojave  Kid,  The  B.'Steele-L.Gilmore.F.  B.  O   4924  feet    Aug.  12 

Nevada  G.  Cooper-T.  Todd  .  Paramount  6268  feet    Oct.  28 

Old  San  Francisco  D.  Costel'o-C.  E.  Mack- 

W.  Oland  Warner  Bros  7961  feet 

One  Round  Hogan  M.  Blue-J.  J.  Jeffries- 

L.  Hyams  Warner  Bros  6375  feet 

One  Woman  to  Another.  .  . F.  Vidor-Von  Eltz  Paramount  4661  feet 

Out  All  Night  R.  Denny-M.  Ni»on .  Universal   .  .     .  6170  feet 

Out  of  the  Past  R.  Frazer-M.  Harris.  .Peerless  Pict.  (S.  R.).5701  feet  

Painted  Ponies  H.  Gibson-E.  Claire  .  Dniversal  5416  feet .  .  Aug. 

Prince  of  the  Plains  Tex  Maynard  Rayart  (S.  R.)  4134  feet  

Racing  Romeo,  The  "Red"  Grange-J.  Ral- 

ston-T.  Friganza...F.  B.  0  6992  feet 

Ragtime  J.  Bowers-M.  de  la 

Motte  First  Division  (S.  R.) .  6700  feet  .  Sept.  9 

Red  Raiders,  The  K.  Maynard-A.  Drew. First  National  6214  feet.  Dec.  9 

Road  to  Romance,  The..  .  .R.  Novarro-M.  Day- 

R.  D.  D'Arcy  M-G-M  6544  feet    Jan.  21 

Bailor's  Sweetheart,  A  L.  Fazenda-C.  Cook.  Warner  Broa  6686  feet    Oct.  14 

Sally  in  Our  Alley  S.  Mason-A.  B.  Fran- 

cis-R.  Arlen  Columbia  6892  feet  

Slightly  Osed  M.  McAvoy-C.  Nagel- 

R.  Agnew  Warner  Bros  6412  feet    Sept.  30 

Smile,  Brother,  Smile  J.  Mulhall-D.  Mac-  .        _    .  „ 

kaill  First  National  6669  feet    Sept.  9 

Soda  Water  Cowboy,  The. .  Wally  Wales  Pathe  4546  feet    Nov.  4 

Stark  Love  Special  Cast  Paramount  6203  feet.  .Mar.  11  27 

Swim,  Girl,  Swim  B.  Daniels-G.  Ederle- 

J.  Hall  Paramount  6124  feet.  Sept.  16 

Tell  It  to  Sweeney  Conklin-Bancroft-  „  . 

Hill-Luden  Paramount  6006  feet    Oct.  28 

Three  Miles  Dp  Al  Wilson-E.  Clair  ...  Dniversal  4136  feet.  June  10 

Two  Girls  Wanted  T.  Gaynor-G.  Tryon..Fox  6293  feet.  Oct.  7 

We're  All  Gamblers  Meighan-M.  Mifjner  Paramount  6936  feet  


Length  Reviewed 


.  .  .6623  feet. 
.  4837  feet. 


Dec. 
Mar. 

.  Jan. 

Dec. 
Oct 


Nov.  11 
Nov.  10 


Nov.  4 


Gentleman  of  Paris,  A 


Nov. 
.  Mar. 


Dec. 


Aug.  26  Gingham  Girl,  The. 
Sept.  30 


July 

.Nov. 


July  8 

Oct.  7 
Sept.  30 
Oct.  7 


Dec.  16 


Dec.  It 
Nov.  11 


Nov. 


Oct 
Oct. 


Feature                            Players                  Distributed  by 
Cheating  Cheaters  B.  Compson-K.  Har- 
lan  Dniversal  

Cherokee  Kid,  The  T.  Tyler-S.  Lynn  F.  B.  O  

Chinese  Parrot,  The  M.  Nixon-H  Bos- 

worth-E.  Burns.  .  .Universal  7304  feet 

College  Hero,  The  R.  Agnew-P.  Garon- 

R.  Lease-B.  Turpin  .  Columbia  5628  feet 

College  Widow,  The  D.  Costello-Collier,  Jr.  Warner  Bros  6616  feet 

Combat  G.  Walsh-G.  Hulette- 

C.  Adams  Pathe  5100  feet. 

Crystal  Cup,  The  D.  Mackaill-J.  Mul- 

hall  First  National   6386  feet . 

East  Side.  West  Side     .    G.  O'Brien-V.  Valli- 

F.  Mc Donald  Fox  8154  feet 

Fair  Co-ed,  The  M.  Davies-J.  M. 

Brown  M-G-M  6408  feet 

Figures  Don't  Lie  E.  Ralston-R.  Arlen. .  Paramount  5280  feet. 

Finnegan's  Ball  B.  Mehaffey-Landis- 

C.  McHugh-M. 

Swain  First  Division  (S.  R.).6200  feet. 

A.  Menjou-S.  O'Hara- 

A.  Marchall  Paramount  5927  feet .  .  Oct.  14 

.L.  Wilson-G.  K.  Ar- 
thur F.  B.  O   6301  feet. 

Girl  in  the  Pullman,  The. .  .M.  Prevost-H.  Ford  .  .Pathe-De  Mille  6990  feet. 

Gun-Hand  Garrison  Tex  Maynard.  Rayart  (S.  R.)  4879  feet. 

Harp  in  Hock,  A  Schildkraut-Cog'ilan- 

M.Robson-B. Love.  Pathe-De  Mille          6990  feet. 

Hiehschool  Hero  S.  PhipDs-N.  Stuart. .  Fox   6498  feet. 

In  Old  Kentucky  J.  Murray-H.  Costello  M-G-M   6646  feet . 

Jake  the  Plumber   J.  DeVorska-S.  Lynn  F.  B.  O  6186  feet . 

Jazz  Singer,  The  (Vita- 
phone)  Al  Jolson-W.  Oland- 

McAvoy  Warner  Bros  7423  feet . 

Jesse  James  F.  Thomson-N.  Lane. Paramount  8656  feet. 

Les  Miserables  Special  Cast  Universal  7713  feet. 

Light  in  the  Window,  A. ..  .  Walthall-P.  Avery-C. 

Keefe  Rayart  (S.  R.)  6960  feet . 

Magic  Flame,  The  Colman-Banky  United  Artists   8300  feet .  .  Sept  80 

My  Best  Girl  M.Pickford  C  Rogers  United  Artists  7850  feet    Dec.  » 

No  Place  to  Go  M.  Astor-L.  Hughes. First  National  6431  feet. 

Now  We're  in  the  Air  W.  Beery-R.  Hatton- 

L.  Brooks  Paramount  6798  feet 

Obligin'  Buckaroo,  The  ....  Buffalo  Bill,  Jr  Pathe  4576  feet. 

Once  and  Forever  P.R.Miller-J.Harron.  Tiflany-Stahl  5639  feet 

Pajamas  O  Borden-L.  Gray  ..  .Fox   6876  feet. 

Pretty  Clothes  J.  Ralston-J.  Walker- 

G.  Astor  Sterling  Pict.  (S.  R.)  6652  feet    Nov.  4 

Publicity  Madness  E.  Lowe-L.  Moran. .  Fox  6893  feet.  Feb.  11 

Ranger  of  the  North  Ranger  (Dog)  F.  B.  0   4977  feet  

Ride  'Em  High  Buddy  Roosevelt  Pathe  4543  feet.  .  Nov.  11 

Ridin'  Luck  Tex  Maynard  Rayart  (S.  R.)  

Rose  of  the  Golden  West  .G.  Roland-M.  Astor.  First  National   6477  feet.  Oct.  T 

Rough  Riders,  The  F.  Hopper-N.  Beery- 

Bancroft-M.  Astor- 

Mack-Farrell  Paramount  9443  feet . 

Sailor  Izzy  Murphy   O.  Jessel-A.  Ferris. .  .Warner  Bros  6020  feet . 

Seventh  Heaven  J.  Gaynor-C.  Farrell- 

D.  Butler-G.  Brock- 
well   Fox  8500  feet 

Shanghai  Bound  R.  Dix-M.  Brian  Paramount  6516  feet. 

Shanghaied  P.  R.  MOler-R.  Ince- 

G.  Astor  F.  B.  O  6999  feet 

Shootin'  Irons  J.  Luden-S.  Blane .  .  .  Paramount  6179  feet . 

Silk  Stockings  L.  La.  Plante-O.  Har- 

lan-J.  Harron  Universal  6166  feet. 

Silver  Valley  T.  Mix-D.  Dwan  .  . .  .Fox  6011  feet.  . 

Spring  Fever  Wm.  Haines- J.  Craw- 

ford-G.  K.  Arthur .  M-G-M  6705  feet . 

Straight  Shootin'  Ted  Wells  Universal  4251  feet. 

TigTess,  The  J.  Holt-  D.  Revier .  .  .  Columbia  6357  feet . 

Underworld  C.  Brook-E.  Brent-G. 

Bancrof t-F.  Kohlr. .  Paramount  7643  feet 

Way  of  All  Flesh,  The  E.  Jannings-B.  Ben- 

nett-P.  Haver-D. 

Keith  Paramount  8486  feet .  .  July  ■ 

Wheel  of  Destiny,  The  F.  Stanley-G.  Hale.  Rayart  (S.  R.)  6869  feet  

Wine  (re-issue )  Clara  Bow  Universal  T  reels  

Wise  Wife,  The  P.  Haver-T.  Moore- 

J.  Logan  Pathe-De  Mille  6610  feet  .  Dec  16 

Wolf's  Trail  Dynamite  (Dog)-E, 

Cobb-D.  Lamont.  .Universal  4167  feet  

Woman  on  Trial,  The  Negri-E.  Hanson ....  Paramount  6960  feet.  .  Oct  14 

Women's  Warea  Brent-Lytell-L.  Kent.  Tiffany-Stahl  6614  feet.  Nov.  II 

Wreck  of  the  Hesperus,  The. A.  Haie-V.  Bradford- 

S.  de  Grasse  Pathe-De  Mille  .  .    6447  feet  .  Mar.  31 


Nov.  11 


Mar.  17 


Dec.  28 
.Nov.  11 


Dec.  2 


April  I 
Oct.  28 


June  10 
Dec.  t 

Aug.  1« 


Aug.  26 
Oct.  14 

Oct.  28 
Aug.  19 
Mar.  17 

Sept.  • 


Feature 


OCTOBER 

Players  Distributed  by 


Length  Reviewed 


American  Beauty  B.  Dove-L.  Hughes-  „  „„ 

V.  L.  Corbin  First  National  6333  f  eet .  .  Oct  31 

Angel  01  Broadway,  The  .  .  L.  Joy-V.  Varconi . . .  .Pathe-De  Mille  6656  feet    Dec  16 

Ben  Hot  M  Novarro-McAvoy- 

Bronson-F.  X.  Bush- 

man-C.  Myers  M-G-M   11693  feet  Jan.  16,  '26 

Blondes  By  Choice  Claire  Windsor  Lumas  6987  feet  

Body  and  Soul  A.  Pringle-L.  Barry-  _ 

more-N.  Kerry ... .  M-G-M  6902  feet    Nov.  25 

Boy  Rider,  The  Buzz  Barton  F.  B.  O  4858  feet .  Sept.  SO 

Breakfast  at  Sunrise  C.  Talmadge-D.  Al-  _ 

varado  First  National  6042  feet    Dec  16 

Broadway  Madness  M.  de  la  Motte-  D.  „ 

Keith  ExceUent  Pict.  (S.R.).6946  feet    Oct  14 


NOVEMBER 

Feature  Players  Distributed  by 

Arizona  Wildcat,  The  T.  Mix-D.  Sebastian .  Fox  

Back  to  Liberty  G.  Walsh-D.  Hall-E. 

Breese  Excellent  Pict  (S.R.) 

Bandit's  Sou,  The  B.  Steele-A.  Sheridan  F.  B.  O  

Becky  S.  O'Neil-O.  Moore- 

G.  Olmstead   M-G-M  

Blood  Will  Tell  B.  Jones-K.  Perry  . .  Fox  

Bowery  Cinderella,  P.  O'Malley-G.  Hu- 

lette  Excellent  Pict.  (S.R.) 

Broadway  After  Midcigbl.  I1  Bonner-C.  Landis- 
C  Hunhes-B.  Ten- 
ant Krelbar  Pict  (S.  R.). 

Cheer  Leader,  The  R.  Gravea-Olmstead  Lumas   


Length  Renewed 
4666  feet.  Mar.  24 


8980  feet 
4789  feet 


6433  feet  

4566  feet    Mar.  S 


6900  feet    Nov.  SI 


6199  feet.  Nov.  4 
6000  feet.  Mar.  10 


1364 


Motion    Picture  News 


Mar.  3 

Sept.  28 

.Aug.  13 

.Nov.  11 
.Nov.  11 
Nov.  11 

.Dec.'  16 

Jan.  21 

'.  Sept.  16 


Feature  Players  Distributed  by         Length  Reviewed 

City  Gone  Wild,  The  T.  Meighan-L.  Brooks- 

M.Millner-F.Koh- 

ler  Paramount  0408  feet . 

College  B.  Keaton-A.  Corn- 

wall-G.  Withers..  .United  Artists  6362  feet 

Death  Valley  C.    Nye-R.  Rae-R. 

Wells  First  Division  (S.  R.) .  6880  feet . 

Discord  G.  Ekman-L.  Dago- 

ver  Pathe  8686  feet. 

Dog  of  the  Regiment,  A .  . .  Rin-Tin-Tin  Warner  Bros  6003  feet . 

Dress  Parade  W.  Boyd-B.  Love  Pathe-De  Mille  6699  feet. 

Forbidden  Woman,  The.  .  .  J.  Goudal-V.  Varconi- 

J.  Schildkraut  Pathe-De  Mille  6668  feet. 

Fortune  Hunter,  The  S.   Chaplin-C.  Hor- 

ton-H.  Costello  Warner  Bros  6638  feet. 

Galloping  Fury  H.  Gibson-S.  Rand.  .Universal  6603  feet 

Garden  of  Allah,  The  A. Terry-I. Petrovich  M-G  8200  feet. 

Ginsberg  the  Great  G.  Jessel-A.  Ferris . . .  Warner  Bros  5390  feet  

Girl  From  Chicago,  The .  . .  C.  Nagel-M.  Loy ....  Warner  Bros  6978  feet .  .  Dec.  31 

Gold  From  Weepah  Bill  Cody  Pathe  4968  f eet .  .  Dec.  23 

Good-Time  Charley  W.  Oland-H.  Costello  Warner  Bros  6302  feet.  .Nov.  26 

Gorilla,  The  C.  Murray-F.  Kelsey- 

T.  Marshall-A.  Day .  First  National  7133  feet .  .  Dec.  2 

Gun  Gospel  K.    Maynard-V.  B. 

Faire  First  National  6288  feet.  .Mar.  10 

Harvester  The  N.  Kingston-O.  Cald- 
well  F.  B.  O  7046  feet . .  Nov.  26 

Heroes  in  Blue  J.  Bowers-S.  Rand  . . .  Rayart  (S.  R.)  5000  feet  

His  Foreign  Wife  W.  McDonald-E. 

Murphy-G.  von  Rue  Pathe  4890  feet.  .Feb.  11 

Home  Made  Johnny  Hines  First  National  6524  feet  

Hoof  Marks  Jack  Donovan  Pathe  4076  feet.  .Dec.  23 

Hook  and  Ladder,  No.  9. . .  D.  Ellis-E.  Hearne- 

C.  Keef e  F.  B.  O  6240  feet .  .  Dec.  16 

Judgment  of  the  Hills  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  0   6481  feet. 

Ladies  Must  Dress  V.  Valli-L.  Gray  Fox  6599  feet. 

Last  Waltz,  The  (Ufa  Film)  .W.  Fritsch-S.  Vernon. Paramount  6940  feet. 

Lure  of  the  South  Seas,  The  First  Division  (S.R.).  .6700  feet. 

Main  Event,  The  V.  Reynolds-R.  Schild- 

kraut-C  Delany  Pathe-De  Mille  6472  feet. 

Man  Crazy  Mulhall-Mackaill . . .  First  National  6542  feet . 

Man,  Woman  and  Sin  J.  Gilbert-J.  Eagles- 

G.  Brockwell  M-G-M  6280  feet . 

Right  Life  A.  Day-J.  Harron  Tiffany-Stahl  6236  feet. 

One  Glorious  Scrap  Fred  Humes  Universal  4172  feet. 

On  the  Stroke  of  Twelve. .  .E  .Torrence-J.  Mar- 

I  owe-D.  O'Shea .  . .  Rayart  (S.  R.)  6970  feet . 

On  Your  Toes  R  Denny-B.  Worth . .  Universal  6918  feet . 

Opening  Night,  The  C.  Windsor-J.Bowers.Columbia  6524  feet . 

Open  Range  L.  Chandler-B.  Bron- 

son-F.  Kohler  Paramount  5599  feet. 

Quality  Street  M.  Davies-C.  Nagel- 

H.  J.  Eddy  M-G-M  

Reno  Divorce,  A  M.  McAvoy  Warner  Bros. . 

Roarin'  Broncs  Buffalo  Bill,  Jr  Pathe  

Shame  (Re-issue)  John  Gilbert  Fox  

She's  a  Sheik  B.  Daniels-R.  Arlen 

W.  Powell  Paramount  6015  feet . .  Dec.  9 

Skyhigh  Saunders  A.  Wilson-E.  Tarron. Universal  4393  feet  

Small  Bachelor,  The  Beranger-O.  Harlan- 

B.  Kent-C.  Ger- 

aghty  Universal  6218  feet  

Spotlight,  The  E.  Ralston- N.  Ham- 
ilton  Paramount  4934  feet  

Stage  Kisses  K.  Harlan-H.  Chad- 

wick-J.  Patrick  Columbia  5436  feet  

Thirteenth  Hour,  The  Bonaparte  (Dog)-J. 

Gadsdon-L.  Barry- 
more   M-G-M  5252  feet  

Thirteenth  Juror,  The  F.  X.  Bushman-Nils- 

son  Universal  6698  feet. 

Turkish  Delight  R.  Schildkraut-J.  Faye- 

K.  Thomson  Pathe-De  Mille  6397  feet. 

Two  Arabian  Knights  W.  Boyd-M.  Astor- 

L.  Wolheim-I.  Keith. United  Artists  7850  feet. 

Very  Confidential  M.  Bellamy  Fox  6620  feet. 

Wanderer  of  the  West,  A  .  Tex  Maynard  Rayart  (S.  R.)  

Warning,  The  J.  Holt-D.  Revier..  .  .Columbia  5791  feet.  .Jan.  7 

Web  of  Fate  Lillian  Rich  Peerless  Pict.  (S.  R.)  .6800  feet  

Wild  Beauty  Rex  (Horse)- J.  Mar- 

lowe-H.  Allen  Universal  6192  feet  

Wild  Geese  B.  Bennett-A.  Stew- 

art-D.  Keith- J.  Ro- 

bards-E.  Southern .  Tiffany-Stahl  6448  feet  

Wolf  Fangs  Thunder  (Dog)-C. 

Morton-C.  Lincoln  .Fox  6331  feet..  Dec.  16 


.7193  feet. 
.  5492  feet . 
.4375  feet. 
.6467  feet. 


Aug.  19 
Dec.  23 
Dec.  30 


Nov.  11 
Dec.  30 


Dec.  2 


.Jan.  14 
.Mar.  17 

.  Mar.  10 

.Nov.  18 
.Nov.  4 
.Dec.  30 


Dec.  9 


Nov.  4 
Dec.  16 


Feature 

Aflame  in  the  Sky  

Aftermath  (European  film) 

Alice  in  Wonderland  

Almost  Human  


Brass  Knuckles . 
Buttons  


Come  to  My  House . 

Desert  Dust  

Desert  of  the  D-st . . 

Desert  Pirate,  The . . 


Devil's  Twin,  The. 
Dove,  The  


Fangs  of  Destiny  

Fashion  Madness  

Flying  Luck  

Gay  Defender,  The  

Get  Your  Man  

Golden  Clown,  The  

Grandma's  Boy  (re-issue). 
Ham  and  Eggs  at  the  Front 


Haunted  Ship,  The . 

Hero  for  a  Night,  A . 
Her  WUd  Oat  


Honeymoon  Hate . . 
Husbands  for  Rent. 


DECEMBER 

Players  Distributed  by         Length  Reviewed 

S.  Lynn- J.  Luden  F.  B.  0  6034  feet . .  Nov.  11 

Special  Cast  Collwyn  Pict.  (S.R.) .  .6800  feet .  .  Mar.  3 

Special  Cast  Pathe  5  reels  

V.  Reynolds-K.  Thom- 
son Pathe-De  Mille  6596  feet.  .Mar.  24 

M.Blue-B.Bronson.  .Warner  Bros  6330  feet.  .Dec.  23 

Coogan-L.  Hanson-G. 
Olmsted  M-G-M  6060  feet.  .  Mar.  31 

O.  Borden-A.  Moreno  Fox  6430  feet  

Ted  Wells  Universal  4349  feet  

W.  Wales-P.  Mont- 
gomery  : .  . .  Pathe  4933  f  eet .  .  Dec.  SO 

T.  Tyler-D.  TBomp- 

son-F.  Darro  F.  B.  0   4754  feet  

Leo  Maloney  Pathe  6478  feet  

N.  Talmadge-G.  Ro- 

land-N.  Beery  United  Artiste  8400  feet.  .Jan.  7 

Dynamite  (Dog)-E. 
Cobb  Universal  4295  feet  

C.  Windsor-R.  Howes  Columbia  5513  feet.  .Mar.  31 

Monty  Banks  Pathe  6403  feet.  .Nov.  18 

R.  Dix-T.  Todd  Paramount  6376  feet.  .Dec.  31 

C.  Bow-C.  Rogers.  .  .Paramount  6889  feet  

G.  Ekman-K.  Bell.  .  .Pathe  7913  feet.  .Mar.  24 

H.  Lloyd-M.  Davis.  Pathe-De  Mille  4750  feet  

.  Fazenda-H.  Conklin- 

T.  Wilson  Warner  Bros  6613  feet  

D.  Sebastian-M.  Love- 

R.  Hallor-Santschi.Tiff any-Stahl  4763  feet . .  Feb.  4 

G.  Tryon-P.  R.  Miller.Universal  6711  feet. . Dec.  2 

C.  Moore-L.  Kent-G. 

Lee-H.  Cooley  First  National  6118  feet.  .Feb.  11 

F.  Vidor-T.  Carmen- 
ati  Paramount  6416  feet. . Feb.  11 

H.  Costello-O.  Moore  Warner  Bros  5200  feet. .  Tan.  7 


Reviewed 
.Dec.  31 
.  Sept.  1ft 

.Dec  SO 

.  Mar.  24 

.  .6771  feet  

.  .6515  feet.  .Mar.  3 

.  .  Dec  23 

Dec.  SO 


Feature  Players  Distributed  by  Length 

If  I  Were  Single  M.  McAvoy-C.  Nagel.Warner  Bros  6320  feet 

Irresistible  Lover,  The .  .  . .  N.  Kerry-L.  Moran. . .  Universal  6968  feet 

Land  of  the  Lawless  J.  Padian-P.  Mont- 
gomery-!. SantschiPathe  4131  feet 

Law  and  the  Man,  The...  .G.Brockwell-Santschi- 

R.  Ellis  Rayart  (S.  R.)  6916  feet 

Legionnaires  in  Paris  Al  Cooke-Kit  Guard- 

L.  Lorraine  F.  B.  O  

Little  Mickey  Grogan  F.  Darro- J.  Ralston- 

C.  Nye  F.  B.  O  

London  After  Midnight ...  .L.  Chaney-C.  Nagel- 

M.  Day- Walthall . .  M-G-M  6687  feet 

Lovelorn,  The  S.  O'Neill-L.  Kent- 

M.  O'Day  M-G-M  5950  feet 

Love  Mart,  The  B.  Dove-G.  Roland- 

N.  Beery  First  National  7388  feet 

Man's  Past,  A  C.  Veidt-I.  Keith-G. 

Siegmann-B.  Bed- 
ford  Universal  6136  feet 

My  Friend  From  India .  . . .  F.  Pangborn-E.  Faire  Pathe-De  Mille  6750  feet 

Outcast  Souls  P.Bonner-C.Delaney .Sterling Pict.  (S.R.)  ..5210  feet 

Polly  of  the  Movies  G.  Short-J.  Robards.First  Division  (S.  R.) .  .6900  feet 

Rush  Hour,  The  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6880  feet 

San  Francisco  Nights  M.   Busch-P.  Mar- 

mont  Lumas  7000  feet 

Serenade  A.  Menjou-K.  Carver- 

L.  Basque tte  Paramount  6209  feet 

Silk  Legs  M.  Bellamy-J.  Hall . .  Fox  6446  feet 

Silver  Slave,  The  I.  Rich- A.  Ferris-H. 

Herbert  Warner  Bros  6124  feet 

Siren,  The  D.  Revier-T.  Moore- 

N.  Trevor  Columbia  6996  feet 

Slingshot  Kid,  The  "Buzz"      Barton  J. 

Morgan-F.  Rice.  .  .F.  B.  0   4486  feet. 

Sorrell  and  Son  H.  B.  Warner-Nils- 

son-M.  McBain-A. 

Joyce  United  Artists  9150  feet 

South  Sea  Love  P.  R.  Miller-L.  Shum- 

way-A.  Brooks.  .  .  .F.  B.  0   6388  feet 

Spoilers  of  the  West  T.  McCoy-M.  Daw- 

W.  Fairbanks  M-G-M  4784  feet 

Streets  of  Shanghai  P.  Starke-K.  Harlan- 

J.  Robards  Tiffany-Stahl  6276  feet 

Swift  Shadow,  The  Ranger  (Dog)  F.  B.  0  4892  feet 

Tea  for  Three  L.  Cody-A.  Pringle-O. 

Moore-D.Sebastian  .M-G-M  6273  feet 

Temptations  of  a  Shopgirl.  B.  Compson-Garon- 

A.  Kaliz  First  Division  (S.  R.) .  6604  feet 

Texas  Steer,  A  W.    Rogers-L.  Fa- 

zenda-A.  Rork ....  First  National  7419  feet 

Two  Flaming  Youths  C.     Conklin-W.  C. 

Fields-M.  Brian..  .Paramount  6319  feet 

Valley  of  the  Giants  M.  Sills-D.  Kenyon. .  First  National  6336  feet 

Wild  Born  Tex  Maynard  Rayart  (S.  R.)  

Wilful  Youth  K.  Harlan-E.  Murphy.Peerless  Pict.  (S.R.) .  6644  feet 

Wizard,  The  L.  Hyams-E.  Lowe- 

G.  Katsonaros-von 

Seyff ertitz  Fox  5629  feet 


.  Sept.  16 
.  Mar.  31 


.  .Mar.  10 
.  Dec  SI 
.  .Dec.  91 

..Dec.  9 


.Nov.  26 

Feb.  IS 

.  Mar.  21 

.Mar.  S 
.Dec  28 

.Nov.  11 


.Nov.  18 
.Jan.  T 


JANUARY 

Feature  Players  Distributed  by 

Air  Patrol,  The  Al  Wilson  Universal  

Alias  the  Deacon  J.  Hersholt-J.  Mar- 
io we- R.  Graves .  .  .  Universal . .   

Baby  Mine  G.K.Arthur-K.Dane.  M-G-M  

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Pathe  

Beau  Sabreur  E.  Brent-G.  Cooper- 

W.  Powell-N.  Beery  Paramount  

Beware  of  Married  Men . .  .1.  Rich-R.  Tucker-S. 

Holmes-M.  Loy.  .  .Warner  Bros  

Boss  of  Rustlers  Roost,  The.  D.  Coleman-E.  Gil- 
bert  Pathe  

Branded  Sombrero,  The..  .B.  Jones-L.  Hyams.  .Fox  Films  

Burning  Up  Broadway  H.  Costello-R.  Frazer  Sterling  Pict.  (S.  R.) 

Call  of  the  Heart  Dynamite  (Dog)-E. 

Cobb-J.  Alden ....  Universal  

Casey  Jones  R.  Lewis-J.  Robards- 

A.  Sheridan  Rayart  (S.  R.)  

Circus,  The  C.  Chaplin-M.  Ken- 
nedy  United  Artists  

Cohens  and  the  Kellys  in 

Paris,  The  G.  Sidney-J.  F.  Mc- 

Donald-V.  Gordon- 
K.  Price-S.  Carrol- 

C.  Delany  Universal  

'  Comrades  H.Costello-G.Hughes- 

D.  Keith  First  Division  (S.  R.) 

Coney  Island  L.  Wilson-L.  Mendez.F.  B.  O  

Cowboy  Cavalier,  The  B.  Roosevelt  O.  Has- 

brouck  Pathe  

Dare  Devil's  Reward  T.  Mix-N.  Joyce  Fox  

Dead  Man's  Curve  Fairbanks,  Jr.-S. 

Blane  F.  B.  O  

Desperate  Courage  W.   Wales-O.  Has- 

brouck  Pathe  

Divine  Woman,  The  D.  Garbo-L.  Hanson- 

L.  Sherman  M-G-M  

Driftin'  Sands  Bob  Steele  F.  B.  O  

Fearless  Rider  F.  Humes-B.  Worth.  .Universal  

Four  Flusher,  The  G.  Lewis-M.  Nixon . .  Universal  

French  Dressing  H.  B.  Warner-L.  Wil- 
son First  National  

Gateway  of  the  Moon,  The .  Del  Rio-Fenton-W. 

Pidgeon  Fox  

Gentlemen  Prefer  Blondes  .A.  White-F.  Sterling- 

R.  Taylor-Conklin- 

Friganza-Swain .  .  .Paramount  

Girl  in  Every  Port,  A  V.  McLaglen-M.  Casa- 

iuana-M.  Loy-N. 

Joyce-R.  Armstrong.Fox  

Heart  of  Broadway,  The ...  P.  Garon-R.  Agnew. .  Rayart  (S.  R.)  

Laddie  Be  Good  B.  Cody-R.  Blossom .  Pathe  

Lady  Raffles  E.  Taylor-R.  Drew-L. 

Tashman  Columbia  

Last  Command,  The  E.  Jannings-E.  Brent- 

W.  Powell  Paramount  

Let 'Er  Go.  Gallegher  J.  Coghlan-H.  Ford- 

E.  Fair  Pathe-De  Mille  

Leopard  Lady,  The  J.  Logan-A.  Hale..  .  .Pathe-De  Mille  

Love  G.  Garbo-J.  Gilbert..  M-G-M  

Love  and  Learn  E.  Ralston-L.  Chand- 

ler-H.  Hopper  Paramount  

Merry  Wives  of  New  York. .  P.  Garon  First  Division  (S.R.) . 

Noose,  The  R.  Barthelmess-L. 

B    quette-A.  Joyce. First  National  


Length  Reviewed 
4259  feet  

6869  feet.. Oct  11 
6139  feet.  .Jan.  14 
4805  feet.  .Dec.  80 

6536  feet.  .Jan.  88 

6421  feet.  .Jan.  88 

4833  feet.  .Jan.  14 
6612  feet.  Jan.  14 
6200  feet  


.6261  feet  

6673  feet  

6700  feet.  Jan.  14 

7481  feet..  Feb.  18 


.5970  feet. 
6390  feet. 

4526  feet. 
4987  feet. 

6611  feet. 

4398  feet. 

7300  feet. 
4770  feet. 
4173  feet. . 
6193  feet. . 


Mar.  10 
Feb.  28 

Jan.  88 
Jan.  81 

Dec  8£ 

Jan.  81 

Jan.  81 

Jan!  28 


6344  feet. 
6038  feet. 


Jan.  14 


6871  feet.  Jan.  81 

6882  feet.  .Mar.  3 

6853  feet  

4155  feet.  .Dec.  30 

6471  feet  

8234  feet.  Jan.  28 

6888  feet.  Jan.  28 
6650  feet.  .Mar.  10 
7366  feet.. Dec  18 

6737  feet.  .Feb.  26 


7331  feet.  Jan.  7 


April    2  8 ,    19  28 


1365 


Feature  Players  Distributed  by         Length  Reviewed 

On  to  Reno  M.  Prevost-C.  LandisPatbe-De  Mille  6  reels  

Peaks  of  Destiny,  Tbe 

(Ufa  film)  E.  Peterson-L.  Riet- 

enstahl-L.  Trenker  Paramount  6682  feet.  .Jan.  21 

Perfect  Gentleman,  A  M.  Banks-R.  Dwyer.  Pathe  5626  feet.  Jan.  14 

Pioneer  Scout,  The  F.  Thomson-N.  Lane. Paramount  6118  feet.  Mar.  10 

Private  Life  of  Helen  of  Troy, 

The  M.  Corda-L.  Stone-R. 

Cortez  First  National   7694  feet.  .  Dec.  23 

Race  For  Life,  A  Rin  -  Tin  -  Tin  -  V.  B. 

Faire-C.  Nye  Warner  Bros   4777  feet.  . Feb.  11 

Rawhide  Kid,  The  H.  Gibson-G.  Hale.   Universal   6382  feet  

Sadie  Thompson  G.  Swanson-L.  Barry- 

more-R.  Walsh .. . .  United  Artists  8700  feet .  .  Feb.  1 1 

Sailors'  Wives  Astor-Hughes  First  National  6486  feet .  Mar.  10 

Satan  and  the  Woman  C.  Windsor-C.  Keefe  Excellent  Pict.  (S.  R.)6400  feet.  Mar.  10 

Sharpshooters  G.  O'Brien-L.  Moran  Fox   5673  feet.  .  Jan.  28 

Shepherd  of  the  Hills,  The.  .A.     B.  Francis-M. 

O'Day-J.  Boles       First  National  8188  feet.  Feb.  25 

Striving  for  Fortune  G.  Walsh-B.  Roberts  Excellent  Pict.  (S.R.).5337  feet  

Student  Prince,  The  (In 

Heidelberg)  R.  Novarro-Shearer- 

J.  Hersholt   M-G-M.  9666  feet  .  Oct.  T 

That  Certain  Thing  V.  Dana-R.  Graves.  .Columbia  6047  feet.  Mar.  10 

Tragedy  of  Youth,  The  Collier,  Jr.-P.  R.  Mil- 

ler-W.  Baxter  Tiffany-Stahl  6361  feet.  .  Mar.  31 

West  Point  W.  Haines-J.  Craw- 
ford M-G-M  8134  feet.  Jan.  7 

What  Price  Beauty?  N.  Naldi-P.  Gendron- 

V.  Pearson  Pathe  5  reels ....  Jan.  28 

Wickedness  Preferred  L.  Cody-A.  Pringle. ..  M-G-M  5011  feet  

Wife  Savers  W.  Beery-R.  Hatton- 

Z.  Pitts  Paramount  5413  feet .  .  Jan.  21 

Wife's  Relations,  The  S.  Mason-G.  Glass-B. 

Turpin-A.  Kaliz .  .  .  Columbia  6508  feet  

Wizard  of  the  Saddle  B.  Barton-D.  Thomp- 
son  F.  B.  0  4806  feet ...  Dec.  30 

Woman  Against  the  World, 

A  G.  Olmstead-H.  Ford- 

G.  Hale-S.  Rand.  .Tiffany-Stahl  6283  feet  

Woman  Wise  W.  Russell-J.  Collyer- 

W.  Pidgeon  Fox  6050  feet .  .  Mar.  10 

FEBRUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Across  the  Atlantic  M.  Blue-E.  Murphy.  .Warner  Bros  

Alice  Through  the  Looking 

Glass  Special  Cast  Pathe  6  reels  

Apache  Raider,  The  L.  Maloney-E.  Gil- 

bert-D.  Coleman.  .Pathe  6766  feet.  .Feb.  18 

Bare  Knees  V.  L.  Corbin-D.  Keith- 

J.  Winton-J.  Walker  Lumas  6800  eet.  Jan.  28 

Battles  of  Coronel  and  Falk- 
land   Islands  (English 

film)  Special  Cast— Artlee  Pict.  (S.  R.)  8400  feet.  Mar.  24 

Blonde  for  a  Night,  A  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6  reels  

Bronc  Stomper,  The  D.  Coleman-E.  Gilbert  Pathe  6408  feet .  .  Mar.  3 

Chaser,  The  H.  Langdon-G.  Mc- 

Connell  First  National  5744  feet.  April  21 

Clean  Dp  Man,  The  T.  Wells-P.  O'Day. .  .  Universal  4232  feet  

Crashing  Through  J.  Padjans-S.  Rand- 

T.  Santschi  Pathe  4480  feet  .  Feb.  11 

Devil  Dancer,  The  G.  Gray-C.  Brook  United  Artists  6765  feet ..  Dec.  30 

Devil's  Skipper,  The  B.  Bennett-M.  Love- 

McAllister-C.  Lan- 

dis  Tiffany-Stahl  6510  feet 

Doomsday  F.  Vidor-G.  Cooper.  .Paramount  6665  feet.  .April  7 

Douglas  Fairbanks  as  the 

Gaucho  D.  Fairbanks-E.  South- 

ern-L.  Valez  United  Artists  9256  feet.  .  Dec.  2 

Enemy,  The  L.  Gish-R.  Forbes.  .  .M-G-M  8189  feet.  Dec.  31 

Fangs  of  the  Wild  Ranger  (Dog)-S.  Nel- 

son-D.  Kitchen  . .  F.  B.  O  4678  feet.  Jan.  14 

Finders  Keepers  La  Plante-Harron .  .  .Universal  6081  feet.  .Mar.  17 

Feel  My  Pulse  B.  Daniels-R.  Arlen- 

W.  Powell  Paramount  6889  feet.  .Mar.  3 

Fleetwing  B.  Norton-D.  Janis. . .  Fox    

Flying  Romeos  C.  Murray-G.  Sidney. First  National  6184  feet    April  14 

Her  Summer  Hero  D.Thompson-H.  Tre- 

vor-S.  Blane-J. 

Pierce  F.  B.  O  6146  feet.  Dec.  30 

Latest  From  Paris,  The  N.  Shearer-G.  Sidney- 

R.  Forbes  M-G-M  7743  feet.  .  Mar.  3 

Little  Snob,  The  M.  McAvoy-R.  Frazer- 

A.  B.  Francis  Warner  Bros  

Midnight  Rose  L.  de  Putti-K  Harlan  Universal  5689  feet.  .  Mar.  10 

Nameless  Men  C.  Windsor-A.  Mor- 
eno Tiffany-Stahl  5708  feet.  April  14 

Napoleon  (French  Film) .  . .  Special  Cast  M-G-M  

Night  Flyer,  The  W.  Boyd-J.  Ralston. .  Pathe-De  Mille  5964  feet  

Painted  Trail,  The  Buddy  Roosevelt  Rayart  (S.  R.)  4671  feet  

Passion  Island  Special  Cast  Pathe-De  Mille  7  reels  

Phantom  Flyer,  The  Al  Wilson  Universal  4253  feet  

Port  of  Missing  Girls,  The  .B.  Bedford-M.  Mc- 
Gregor  Brenda  Pict.  Corp .  . .  7270  f eet .  .  Mar.  8 

Riding  Renegade,  The  Bob  Steele  F.  B.  O  

Rose-Marie  J.  Crawford-J.  Mur- 

ray-H.  Peters  M-G-M  7746  feet.  Feb.  18 

Secret  Hour,  The  P.  Negri-Hersholt-K. 

Thomson  Paramount  7194  feet.  Mar.  17 

Shield  of  Honor,  The  R.  Lewis-D.  Gulliver- 

N.  Hamilton  Universal  6172  feet.  Dec.  30 

Show  Down,  The  Bancroft  -  Brent  -  N. 

Hamilton  Paramount  7616  feet.  .Mar.  10 

Smart  Set,  The  W.  Haines-A.  Day-J. 

Holt-H.  Bosworth . M-G-M  6476  feet.  Mar.  10 

Soft  Living  M.  Bellamy-J.  Mack 

Brown  Fox  6629  feet.  .  Mar.  3 

So  This  Is  Love  V.  Dana-W.  Collier, 

Jr.-J.  Walker  Columbia  6611  feet  

Sporting  Goods  R.  Dix-G.  Olmstead. .  Paramount  6961  feet.  .  Feb.  18 

Stand  and  Deliver  La  Rocque-L.  Valez- 

W.  Oiand  Pathe-De  Mille  6423  feet .  .  April  7 

Stronger  Will,  The  P.    Marmont-E.  La 

Bissioniere-R.  Ca- 

rewe  Excellent  Pict  (S.R.)  6600  feet  

That's  My  Daddy  R.  Denny-B.  Kent-J. 

La  Verne  Universal  6073  feet  

Under  the  Tonto  Rim  R.  Arlen-M.  Brian-J. 

Linden  Paramount  6991  feet  

Valley  of  Hunted  Men  Buffalo  Bill,  Jr.-K. 

Collins  Pathe  4620  feet.  .  Mar.  S 

Wagon  Show,  The  Ken  Maynard  First  National  

Wall  Flowers  H.  Trevor-J.  Arthur- 

L.  Todd  F.  B.  O  6339  feet  


Feature  Players  Distributed  by         Length  Reviewed 

Wedding  March,  Tbe  (road 

show)  von  Stroheim-F. 

Wray  Paramount  12  reels  

When  the  Law  Rides  T.  Tyler-F.  Darro  . .  .  .F.  B.  O  

Whip  Woman,  The  E.  Taylor-A.  Moreno- 

L.  Sherman  First  National  5087  feet.  Mar.  24 

Woman's  Way,  A  M.  Livingston-W.  Bax- 
ter  Columbia  

You  Can't  Beat  the  Law  . .  . .  L.  Lee-C.  Keefe  Rayart  (S.  R.)  6260  feet  

MARCH 

Feature  Players  Distributed  by         Length  Re-viewed 

Adventure  Mad  (Ufa  film) .  E.  Barclay-N.  Asther- 

L.  Hall-Davis  Paramount  5897  feet  

Bachelor's  Paradise  S.O'Neill-R.  Graves.  Tiffany-Stahl  6147  feet  

Beyond  London's  Lights..  ,L.  Shumway-G.  El- 
liott-J.Gadsden H. 

Evans-A.  Dore  .  .  F.  B.  0   6573  feet.  Feb.  20 

Big  City,  The  L.  Chaney-M.  Day-B. 

Compson-J.  Murray. M-G-M  6838  feet.  Mar.  31 

Blue  Danube,  The  L.  Joy-R.  LaRocque- 

J.  Schildkraut  Pathe-De  Mille  7  reels  

Bringing  Up  Father  F.  Macdonald-G.  Olm- 

sted-P.  Moran  M-G-M  6344  feet  

Brunettes  Preferred   First  Division  (S.  R.) .  6561  feet  

Buck  Privates  de  Putti-McGregor-Z. 

Pitts  Universal  6914  feet.  Feb.  4 

Bullet  Mark,  The  J.  Donovan-M.  Gray- 

G.  McConnell.  . .  Pathe  4660  feet.  Mar.  31 

Burning  Daylight  M.  Sills-D.  Kenyon.  .First  National  6600  feet  

Chicago  P.  Haver-V.  Varconi.  Pathe-De  Mille  9992  feet.  Dec.  80 

Chicago  After  Midnight. ..  .J.  Mendez-R.  Ince- 

Seiter  F.  B.  0  6249  feet. .  Mar.  17 

Circus  Rookies  K.  Dane-G.  K.  Arthur  M-G-M  

Crowd,  The  J.  Murray-E.  Board- 

man-B.  Roach  M-G-M  8648  feet .  .  Feb.  It 

Desert  Bride,  The  B.  Compson-A.  For- 

rest-O.  Mattieson .  Columbia  5425  feet  

Domestic  Troubles  L.  Fazenda-C.  Cook- 

B.  Blythe-A.  Ran- 
kin Warner  Bros  

Dressed  to  Kill  E.  Lowe-M.  Astor-C. 

Morton-B.  Bard  .  Fox  6566  feet.  Mar.  17 

Faithless  Lover,  The  G.  Hulette-E.  O'Brien  Krelbar  Pict.  (S.R.).. 6600  feet.  Mar.  8 

Forbidden  Hours  R.Novarro-R.Adoree  M-G-M  

Four  Footed  Ranger,  The.  .Dynamite  (Dog)  Universal  4426  feet  

Freckles  J.  Fox,  Jr.-G.  Stratton- 

H.  Bosworth  F.  B.  0  6131  feet.  Jan.  28 

Garden  of  Eden,  The  C.  Griffith-C.  Ray-L. 

Sherman  United  Artists  7300  feet .  .  Jan.  14 

Golden  Shackles  Priscilla  Bonner  Peerless  Pict.  (S.  R.)  .6600  feet  

Heart  of  a  Follies  Girl,  The.  B.  Dove-L.  Kent-  L. 

Sherman-M  Harris  First  National  6957  feet.  Mar.  IT 

Horseman  of  the  Plains.  .  .T.  Mix-S.  Blane  Fox  4397  feet.  Mar.  24 

Legion  of  the  Condemned, 

The  G.  Cooper-F.  Wray-L. 

Chandler-F.  Mc- 

Donald-B.  Norton . Paramount  7416  feet.  Mar.  24 

Little  Buckaroo,  The  Buzz  Barton  F.  B.  O  

Love  Me  and  the  World  Is 

Mine  Philbin-Kerry  Universal  6813  feet.  .Feb.  11 

Mad  Hour,  The  S.  O'Neil-L.  Kent-L. 

Sherman-A.  White. National  6626  feet.  .April  21 

Marlie  the  Killer  Klondyke  (Dog)-Bush- 

man,  Jr.-B.  Mehaf- 

fey  Pathe  4600  feet.  .  Mar.  I 

Masked  Angel,  The  B.  Compson-W.  Oak- 
man  First  Division  (S.R.).. 5700  feet.  Mar.  24 

Matinee  Idol,  The  J.  Walker-B.  Love- 

A.  Forrest  Columbia  

Midnight  Madness  J.  Logan-C.  Brook..  Pathe-De  Mille  6659  feet  

My  Home  Town  G.  Rockwell-G.  Glass  Rayart  (S.  R.)  

Old  Ironsides  E.  Ralston-C.  Farrell- 

W.  Beery-G.  Ban- 
croft Paramount  7910  feet  Dec.  18,  *2# 

Partners  in  Crime  W.  Beery-R.  Hatton- 

W.  Powell-M.  Brian  Paramount  

Patsy,  The  M.  Davies-O.  Cald- 

well-L.  Gray  M-G-M   7289  feet  

Phantom  of  the  Turf,  The.  .H.  Costello-R.  Lease  Rayart  (S.  R.)  

Powder  My  Back  I    Rich-A.  Ferris-A. 

Beranger-C.  Nye.  .Warner  Bros  

Put  'Em  Up  Fred  Humes  Universal  4200  feet  

Ramona  D.  Del  Rio-W.  Baxter- 

R.  Drew-V.  Lewis. .  United  Artists  8200  feet .  .  Feb.  4 

Red  Hair  C.  Bow-W.  Austin-L. 

Chandler  Paramount  6331  feet.  Mar.  II 

Red  Signals  W.  McDonald-E.  No- 

vak-E.  Williams  . . .  Sterling  Pict.  (S.R.) . .  6032  feet  

Saddle  Mates  W.  Wales-P.  Mont- 
gomery Pathe  4620  feet.  .Mar.  IT 

Something  Always  Happens  E.  Ralston-N.  Hamil- 
ton  Paramount  

Souls  Aflame  G.  James-G.  Lard-R. 

Wells  First  Division  (S.  R.)  

Square  Crooks  R.  Armstrong-J.  M. 

Brown-D.  Dwan-D. 

Appleby  Foi  6397  feet.  Mar.  31 

Stop  That  Man  A.  Lake-B.  Kent-E. 

(".ribbon  Universal  6389  feet  

Surrender  M.   Philbin-I.  Mos- 

kine  Universal  8249  feet.  .Mar.  10 

Tempest  J.  Barrymore-C.  Horn 

-Wolheim  United  Artists  (about)  9000  feet.. 

Their  Hour  D.  Sebastian- J.  Har- 

ron-J.  Marlowe...  .Tiffany-Stahl  5662  feet  

Tracy  the  Outlaw  Jack  Hoey  New-Cal  (S.  R.)  6000  feet.  .  Mar.  31 

Trick  of  Hearts,  A  H.  Gibson-G.  Hale.  .Universal  5496  feet  

Turn  Back  the  Honrs  M.  Loy-W.  Pidgeon- 

S.  Hardy  Lumas  6500  feet .  .  Mar.  IT 

Under  the  Black  Eagle  Flash  (Dog)-M.  Day- 
R.Forbes  M-G-M   6901  feet  

Why  Sailors  Go  Wrong  S.  Cohen-T.  McNam- 

ara-S.Phipps  Fox  6112  feet.  April  14 

Women  Who  Dare  H.  Chadwick-C.  Dela- 

ney  Excellent  Pict.  (SSL.)  

Wyoming  T.   McCoy-W.  Fair- 

banks-D.  Sebastian.M-G-M  


Feature 
Across  From  Singapore . 


APRIL 

Players  Distributed  by 

.  R.  Navarro-J.  Craw- 

ford-E.  Torrence.  .M-G-M-  


Length  Renewed 


1366 


Motion    Picture  News 


Length  Reviewed 


Feature  Players  Distributed  by 

Actress,  The  N.  Shearer-R.  Forbes- 

G.  Lee-O.  Moore- 

D'Arcy  M-G-M   

Adorable  Cheat,  The  L.  Lee-C.  Keefe  .        Chesterfield  (S.  R.). .  5400  feet    April  21 

After  the  Storm  H.  Bosworth-E.  Gil- 

bert-C.  Delaney . .  .  Columbia  

Avenging  Shadow,  The  Klondike  (Dog)-R.  Hal- 

lor-M.  Morris  Pathe  4293  feet.  .  Mar.  31 

Bell  o  Avenue  A   First  Division  (S.  R.)  

Bit  of  Heaven,  A  B.  Washburn-L.  Lee  Excellent  Pict.  (S.R.)  

Breed  of  the  Sunsets  R.  Steele-N.  Drexel  F.  B.  O  

Broadway  Daddies  J.  Logan-R.  Lease-A. 

B.  Francis  Columbia  5400  feet  

Canyon  of  Adventure  K.    Maynard-V.  B. 

Faire  First  National  5800  feet  

Chinatown  Charlie  J.  Hines-L.  Lorraine.  .First  National  6365  feet   

Chorus  Kid,  The  V.  B.  Faire-B.  Wash- 

burn-H.  Hopper . . .  Lumas  6200  feet .  .  April  14 

Circus  Rookies  K,  Dane-G.  K.  Arthur 

L.  Lorraine  M-G-M  

Cossacks,  The  J.  Gilbert-R.  Adoree- 

E.  Torrence-M.  Al- 

den  M-G-M  

Crimson  City,  The  M.  Loy-L.  Hyams-R. 

Tucker-J.  Miljan  .  Warner  Bros  5388  feet.  April  21 

Czar  Ivan  the  Terrible  Special  Cast  Amkino  (S.  R.)  8500  feet.  .Mar.  24 

Danger  Patrol,  The  W.Russell-V.B.Faire  .Rayart  (S.  R.)  

Devil's  Trade  Mark,  The.  .B.     Bennett- W.  V. 

Mong-M.  Douglas  .F.  B  O  

Drums  of  Love  E.   Taylor-D.  Alvar- 

ado-M.  Philbin-L. 

Barrymore  United  Artists   9500  feet.  Jan.  28 

Fagasa   (South  Seas  Isle 

film)  L.  Kelly-G.  Kelton- 

Mr.  &  Mrs.  R.  Wells .  First  Division  (S.  R.)  

Five  and  Ten  Cent  Annie.. L.  Fazenda-C.  Cook- 
G.  Astor-W.  Dema- 

rest  Warner  Bros  

Girl  He  Did'nt  Buy,  The. . .  P.  Garon-A.  Simpson  Peerless  (S.R.)  5600  feet  

Good  Morning  Judge  R.  Denny-M.  Nolan- 

D.  Gulliver .......  Universal  5645  feet  

Gypsy  of  the  North  H.  Gordon-G.  Hale.  Rayart  (S.  R.)  

Harold  Teen  A.  Lake-M.  Brian-W. 

Bakewell-J.  Duffy  .  First  National  

House  of  Scandal,  The.  . .  .D.  Sebastian-P. 

O'Malley  Tiffany-Stahl  

Ladies'  Night  in  a  Turkish 
Bath  Mackaill-Mulhall  First  National  6592  feet .  .  April 

Last  Moment,  The  O.  Matieson-G.  Hale- 

L.  La  Verne  Zakoro  (S.  R.)  5800  feet.  .Mar.  31 

Laugh  Clown,  Laugh  Chaney-L.  Young-N. 

Asther  M-G-M  

Law  of  Fear,  The  Ranger  (Dog)-P.  R. 

Miller-C.  Byer  F.  B.  0  4769  feet.  Mar.  10 

Law's  Lash,  The  Klondike  (Dog)-R.El- 

lis-M.  Maberry  .  .  .  Pathe  4902  feet.  .  Mar.IE 

Lilac  Time  C.  Moore-G.  Cooper.  First  National  Mar.  24 

Little  Shepherd  of  Kingdom 

Come  Barthelmess-G.  James- 

O'Day-Seyffertitz.  First  National  7700  feet  

Little  Yellow  House,  The.  .O.  Caldwell-M.  Sleep- 
er F.  B.  0   6403  feet.  April  21 

Love  Hungry  L.  Moore-L.  Gray.  .  .Fox  5792  feet.  April  21 

Night  of  Mystery,  A  A.  Menjou-N.  Lane- 
Collier,  Jr. -E.  BrentParamount  5741  feet.  .April  21 

Phantom  of  the  Range,  The.T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0   4781  feet.  Feb.  11 

Pinto  Kid,  The  B.  Barton-H.  Trevor- 

G.  Lee  F-B-O  4884  feet .  .  Jan.  7 

Red  Riders  of  Canada,  The  P.  R.  Miller-C.  Byer. .  F.  B.  O  6419  feet .  .  Dec.  23 

Riders  of  the  Dark   T.  McCoy-D.  Dwan..  M-G-M  

Scarlet  Dove,  The  J.  Borio-R.  Frazer-L. 

Sherman  M.  Liv- 
ingston  Tiffany-Stahl  

Skyscraper,  The  S.  Carroll- W.  Boyd- 

A.  Hale-A.  VaughnPathe-De  Mille  7040  feet.  April  14 

Speedy  H.  Lloyd-A.  Christy- 

B.  Ruth-B.  Wood- 
ruff Paramount  7960  feet.  April  14 

Steamboat  Bill,  Jr  Keaton-E.  Torrence.  .United  Artists  (about)  6800  feet . . 

Street  of  Sin,  The  E.  Jannings-F.  Wray .  Paramount  

Thanks  For  the  Buggy  Ride.L.  La  Plante  .-G. 

Tryon  Universal   6197  f eet .  .  Feb.  4 

Thirteen  Washington  Square  A.  Joyce- J.  Hersholt- 

Z.  Pitts  Universal  6274  feet .  .  Feb.  4 

Three-Ring  Marriage  M.  Astor-L.  Hughes. .  First  National  

Thunder  Riders,  The  Ted  Wells  Universal  4353  feet  

Two  Lovers  R.  Colman-V.  Banky .  United  Artists  (about)  7500  feet . . 

Won  in  the  Clouds  Al  Wilson  Universal  4348  feet  


Feature 
Alex  the  Great  

Arizona  Cyclone,  The  

Clothes  Make  the  Woman. 

Crooks  Can't  Win  

Hawk's  Nest,  The  

Hell  Ship  Bronson  

Hold  'Em  Yale  

Hot  Heels  

Hound  of  Silver  Creek,  The 
It's  All  Greek  to  Me  

Lady  Be  Good  

Ladies  of  the  Night  Club. . 
Man  in  the  Rough,  The .  .  . 
Marry  the  Girl  

Million  for  Love,  A  

Pa;  As  You  Enter  

Rinty  of  the  Desert  

Skinner's  Big  Idea  

United  States  Smith  

Vamping  Venus  


MAY 

Players  Distributed  by         Length  Reviewed 

"Skeets"  Gallagher- 

R.  Dwyer  F.  B.  0   5872  feet.  .Mar.  24 

Fred  Humes  Universal  4076  feet  

E.  Southern-W.  Pid- 

geon  Tiffany-Stahl  

R.  Lewis-T.  Hill-S. 

Nelson  F.  B.  O  

M.  Sills-D.  Kenyon- 

A.  Stone-M.  Love. .  First  National  

Mrs.    W.    Reid-  R. 

Howes-H.  Foster-N. 

Beery  Lumas  

R.  La  Rocque-J.  Loff- 

H.  Allan  Pathe-De  Mille  

G.  Tryon-P.  R.  Miller  Universal  

Dynamite  (Dog)  Universal  4095  feet  

C.  Murray-L.  Fazen 

da-T.  Todd  First  National  

D.  Mackaill-J.  Mul- 

hall  First  National  

B.  Leonard-R.  Cortez.Tiffany-Stahl  

B.  Steele-M.  King .  .  .  F-B-O  

B.  Bedford-R.  Ellis- 

D.  W.  Jennings .  . .  Sterling  Pict.  (S.  R.).  .6300  feet.  .  Mar.  10 
R.  Howes- J.  Dunn . .  .  Sterling  Pict.  (S.R.)  

C.  Cooke- L.  Fazanda Warner  Bros  

Rin-Tin-Tin-A.  Fer- 

ris-C.  Nye  Warner  Bros  

B.  Washburn-M. 

Sleeper-H. Trevor. F.  B.  0   5967  feet.  .Mar.  17 

Special  Cast  Lumas  7000  feet  

C.  Murray-Fazenda- 

T.  Todd  First  National  


Feature  Players  Distributed  by  Length  Reviewed 
Walking  Back  S.  Carroll-R.  Walling.Pathe-De  Mille  6  reels  

7 


We  Americans  G.  Sidney  P.  R.  Mil- 

ler-G.  Lewis  Universal  9151  feet.  April 

Wild  West  Show,  The  H.  Gibson  Universal   5254  feet 

Yellow  Lily,  The  B.    Dove-C.  Brook- 

Seyferrtitz  First  National  


JUNE 

Feature  Players  Distributed  by 

Dog  Justice  Ranger  (Dog)-E. 

Hearn-N.  Martan.  .F.  B.  O  

Green  Grass  Widows  W.   Hagen-G.  Olm- 

stead-J.  Harron-H. 

Hopper  Tiffany-Stahl .  .  . 

Lingerie  Tiffany-Stahl...  . 

Loves  of  Ricardo  George  Beban  F.  B.  O  

Man  Higher  Up,  The  Lumas  

Roulette  R.  Barthelmess-M.  Liv- 

ingston-W.  Oland- 

L.  Basquette  First  National 

Stormy  Waters  E.  Southern-M.  Mc- 
Gregor Tiffany-Stahl.  .  . 

Texas  Tornado,  The  Tom  Tyler  F.  B.  O  

Upland  Rider,  The  K.  Maynard-M.  Doug- 
las First  National.  .  . 


Length  Reviewed 


.7477  feet.Sept.4'26 


JULY 

Feature  Players  Distributed  by 

Albany  Night  Boat,  The  Tiffany-Stahl  

Count  of  Ten,  The  C.  Ray- J.  Gleason  . . .  Universal  

Fighting  Redhead,  The ....  Buzz  Barton  .   .         F.  B.  O  

Flyin' Cowboy,  A  H.  Gibson-O.  Has- 

brouck  Universal  

Grain  of  Dust,  A  Tiffany-Stahl.  .  . 

Head  of  the  Family,  The  Lumas  

Kelly's  Kids   Charlie  Murray  .  .  .  .First  National  

Prowlers  of  the  Sea  R.  Cortez-C.  Myers.  Tiffany-Stahl...  . 

Trail  of  Courage,  The  R.  Steele-M.  Bonner. F-B-O  


Length  Reviewed 


AUGUST 

Feature  Players  Distributed  by 

Bantam  Cowboy.  TLie  Buzz  Barton   F.  B.  O  

Barker,  The  M.  Sills-B.  Compson  First  National . . . 

Beautiful  But  Dumb  Tiffany-Stahl.  .  . 

Domestic  Relations  Tiffany-Stahl  

Oh  Kay  Colleen  Moore  First  National... 

Thru  the  Breakers  Lumas  


Length  Reviewed 


Coming  Attractions 


Feature 


Players 


Distributed  by 


Length  Reviewed 


Abie's  Irish  Rose  F.  McDonald-J.  Hers- 

holt-N.  Carroll-C. 

Rogers  Paramount  12103  feet  

Abie  of  the  U.  S.  A  George  Jessel  Lumas.  

Adventurer,  The  T.  McCoy-D.  Sebas- 

tian-C.  Delany  M-G-M  3709  feet  

Adventures  in  Pygmy  Land  .Jungle  Film  W.  W.  Hodkinson .  .  .  6800  feet .  .  Mar.  24 

Age  of  Sex,  The.  .  ...    First  Division  (S.R.)  

Anne  Against  the  World . .  .  Edith  Roberts  Rayart  (S.  R.)  

Baby  Cyclone,  The  L.  Cody-A.  Pringle. . .  M-G-M  

Battle  of  the  Sexes,  The... B.  Bennett- J.  Hers- 

holt-P.  Haver-S. 

O'Neill  United  Artists  

Battling  Buckaroo,  The . . .  .  T.  Tyler-E.  Clair .  .  .  .  F.  B.  O  

Beauty  Doctor,  The  Adolphe  Menjou.  .  .  .Paramount  

Beggars  of  Life  W.  Beery-R.  Arlen-L. 

Brooks  Paramount  

Bellamy  Trial,  The  L.  Joy-B.  Bronson-K. 

Thomson-A.  Page.  .M-G-M  

Beward  of  Blondes  Columbia  

Big  Bow  Mystery,  The  I.  Rich-C.  Brook  F.  B.  O  

Big  Game  Hunt,  Too  W.  Beery-R.  Hatton.  .Paramount  

Big  Killing,  The  Beery-Hatton  Paramount  

Big  Sneeze  ,The  W.  Beery-F.  Sterling- 

Z.  Pitts  Paramount  

Big  Top,  The  M-G-M  

Billionaire,  The  Al  St.  John-J.  Robards  Rayart  (S.  R.)  

Black  Ace,  The  D.  Coleman- J.  Loff .  .Pathe  

Black  Pearl,  The  Gladys  Brockwell  Rayart  (S.R.)  

Blossom  Time  (Movietone)  .J.  Gaynor-C.  Farrell. .  Fox  

Body  Punch,  The  J.   Dougherty-V.  B. 

Faire  Universal  

Boss  of  Little  Arcady,  The. C.  Murray-D.  Reed- 

D.  Dawson-L.  Young  .First  National  

Branded  Man,  The  C.  Delaney-J.  Mar- 

lowe-E.  La  Bisso- 

niere  Rayart  (S.  R.)  

Bride  of  the  Colorado  J.  Boles-D.  Blossom.  .Pathe  

Brides  Will  Bo  Brides.  .  ..Laura  La  Plante  Universal  

Bright  Aisle,  The  Lumas  

Broken  Hearts  Hercules  Film  Prod.  (S.  R.)  

Brotherly  Love  (tentative) . .  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Bum,  The  (tentative)  Percy  Marmont  First  Division  (S.  R.)  

Burning  Winds  H.  Gibson-V.  B.  Faire  Universal  

Bushranger,  The  T.  McCoy-M.  Doug- 
las  M-G-M  

Butter  and  Egg  Man,  The .  .J.  Mulhall-M.  O'Day- 

G.  Astor  First  National  

Certain  Young  Man,  A .  . . .  Novarrc- Adoree- W. 

Marshall-G.  Astor  .M-G-M  

Children  of  the  Sun  (South 

Seas  film)  Special  Cast  Universal  

Chinatown  Lon  Chaney  M-G-M  

City  of  Shadows,  The  J.  Luden-S.  Lynn  F.  B.  O  

Clearing  the  Trail  H.  Gibson-D.  Gulliver  Universal  

Clown,  The  (Vitaphone) . .  .Al  Jolson  Warner  Bros  

Cock-Eyed  World,  The  V.  McLaglen-E.  Lowe  Fox  

Code  of  the  Scarlet,  The..  .K.  Maynard-G.  Mc- 

Connell  Fir6t  National  


April    28,  1928 


1367 


Feature  Players  Distributed  by         Length  Reviewed 

Cohens  and  the  Kellys  in 

Atlantic  City,  The  Universal  

Companionate  Marriage.  First  Division  (S.  R.)  

Cop,  The  W.  Boyd- J.  Logan-  A. 

Hale-R.  Armstrong  Pathe-De  Mille  

Craig's  Wife  Pathe-De  Mille  

Creole  Love  First  Division  (S.  R.)  

Crimson  Hour,  The  L.  de  Putti-I.  Moskine- 

N.  de  Brulier  Dniversal  

Dance  Fever  (Ufa  film)  Brill,  Inc  

Danger  Rider,  The  H.  Gibson-E.  Gilbert  Universal  

Danger  Street  F.  B.  O  

Deadline,  The  Flash  (Dog)-L.  Lor- 

raine-L.  Gray  M-G-M  

Detectives  K.  Dane-G.  K .  Arthur- 

M.  Day  M-G-M  

Devil's  Cage,  The  P.  Garon-D.  Keith .  .  .  First  Division  (S.R.)  

Devil's  Chaplain,  The  Cornelius  Keefe  Rayart  (S.R.)  

Diamond  Handcuffs  C.   Nagel-E.  Board- 

man-L.  Gray-D. 

Sebastian-S.  Hardy  M-G-M  

Divine  Lady,  The  C.  Griffith-V.  Varconi- 

M.  Dressier  First  National  

Dolorosa  Tiffany-Stahl  

Don't  Marry  L.  Moran-N.  Hamil- 
ton  Fox  

Doubling  for  Trouble  H.  Gibson-E.  Gilbert.Universal  

Grip  of  the  Yukon,  The  Bushmab,  Jr.-N.  Ham- 
ilton-.!. Marlowe. .  .Universal  

Down  Our  Way  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  O  

Dragnet,  The  G.  Bancroft-E.  Brent- 

W.  Powell  Paramount  

Dreaded  Bandit,  The  (for- 
eign film)  L.  Albertine-E.  Iina- 

jeff  Cinema  Attractions .  .  6000  feet  

Eagle's  Talons,  The  Tom  Tyler  F.  B.  O  

Easy  Come,  Easy  Go  R.  Dix-N.  Carroll ...  Paramount  

Easy  Money  Lon  Chaney  M-G-M  

Empty  Saddle,  The  Fred  Humes  Universal  

Escape,  The  V.  Valli-W.  Russell.  .Fox  

Excess  Baggage  Wm.  Haines  M-G-M  

Fallen  Angels  N.  Kerry-P.  Starke- 

K.  Harlan  Universal  

Fangs  of  Fury  Sandow  (Dog)  Pathe  

Fangs  of  Justice  Silverstreak  (Dog)-J. 

Walker-J  Marlowe.BischoB  Prod.  (S.R.)  6000  feet  

FaiU  C«Farrel  G  Nissen- 

M.  Busch  Fox  

Fedora  P.  Negri-N.  Kerry-L. 

Grant-O.  Mattiesen  Paramount  

Fifty-Fifty  Girl,  The  B.  Daniels-J.  Hall-W. 

Austin  Paramount  

First  Kiss,  The  F.  Wray-G.  Cooper. .  .  Paramount  

Fools  for  Luck  W.  C.  Fields-C.  Conk- 

lin-S.  Blane-J.  Lu- 

den  Paramount  

Fools  in  the  Fog  M.  McAvoy-C.  Nagel.  Warner  Bros  

Foreign  Legion,  The  N.  Kerry-J.  Marlowe- 

M.  Nolan  Universal  

Four  Devils,  The  F.  Macdonald-M  Dun- 

can-C.  Morton-N. 

Drexel-J.  Gaynor. .  Fox  ?  

Four  Sons  J.  Hall-M.  Mann- 
Bushman,  Jr.-C. 
Morton-E.  Foxe-J. 

Collyer  Fox  9412  feet.  .Feb.  18 

Four  Walls  J.  Gilbert-J.  Crawford  M-G-M  

Freedom  of  the  Press  L.  Stone-M.  Day-D. 

Keith  Universal  

Free  Lips  First  Division  (S.  R.)  

George  Washington,  Jr .  . . .  George  Jessel  Tiffany-Stahl  

Girl  Downstairs,  The  L.  Moran-G.  O'Brien. Fox  

Girl  on  the  Barge,  The  May  Philbin  Universal  

Give  and  Take  G.  Sidney-S.  Lynn-G. 

Lewis-J.  Hersholt. Universal  

Glorifying    the  American 
Girl  Ruth  Elder  Paramount  

Glorious     Betsy  (Vita- 
phone)  D.  Costello-C.  Nagel.  Warner  Bros  

Godless  Girl,  The   L.  Basquette-G.  Dur- 

yea - Prevost - N. 

Beery  Pathe-De  Mille  

Golf  Widows  V.  Reynolds-H.  Ford- 

S.  Rand  Columbia  

Gun  Shy  (tentative)  Beery-Hatton-M. 

Brian-G.  James.  .  Paramount  

Gypsy  Love  (tentative)  Lumas  

Half  a  Bride  E.  Ralston-R.  Arlen.  Paramount  

Hangman's  House  V.  McLaglen-J.  Col- 

lyer-L.Kent-E.Foxe  Fox  

Has  Anybody  Here  Seen 

Kelly?  T.  Moore-B.  Love. . .  .  Universal  

Heart  to  Heart  C.  Moore-E.  Lowe..  .First  National  

Hello,  Cheyenne!  T.  Mix-C.  Lincoln.  .  .Fox  

Hell's  Angels.   B.    Lyon-J.  Hall-G. 

Nissen  United  Artists  (about)  7  reels.  .  .  . 

He  Learned  About  Women.  W.  Haines-E.  Percy- 

A.Page-Sojin  M-G-M  \  

Her  Cardboard  Lover  M.  Davies-W.  HainesM-G-M  

Hli  Country  R.  Schildkraut-M. 

Dressier  Pathe-De  Mille  

His  Third  Master  Henry  B.  Walthall . . .  Rayart  (S.  R.)  

His  Tiger  Lady  A.  Menjou-E.  Brent .  Paramount  

Hit  of  the  Show,  The  Joe  Brown-G.  Astor  F.  B.  O  

Home,  James  L.  La  Plante-C.  De- 

laney  Universal  

Honor  Bound  G.  O'Brien-E.  Taylor- 

L.  Hyams-Santschi  Fox  

Hot  News  B.  Daniels  Universal  

Hyprocrite,  The  (Ufa  film)   Brill,  Inc  

I'll  Tell  the  World  Colleen  Moore   First  National   

Innocent,  The  Vilma  Banky  United  Artists  

Isle  of  Lost  Men,  The  Tom  Santschi  Rayart  (S.  R.)  

It  Might  Happen  to  Any  Girl  Sterling  Pict.  (S.R.)  

Jazz  Mad  J.  Hersholt-Nixon-G. 

Lewis  Universal  

Jealousy  (Ufa  film)  Brill,  Inc  

King  of  Kings,  The  Special  Cast  Pathe-De  Mille  13500  feet.  April  J» 

Kit  Carson  Fred  Thomson  Paramount  

Ladies  Must  Love  Kod  La  Kocque  Pathe-De  Mille  

Ladies  of  Leisure  Tiffany-Stahl  

Ladies  of  the  Mob  C.  Bow-R.  Arlen-M. 

Alden  Paramount  A  

Ladies  Prefer  Bonds  (ten- 
tative)  C.  Nagel-M.  McAvoy. Warner  Bros  


Feature  Players  Distributed  by         Length  Reviewed 

Land  of  the  Silver  Fox,  The 

(tentative)  Rin-Tin-Tin-L.  Hyams- 

C.  Nye-Santschi. .  .  Warner  Bros  

La  Plava  L.  Valey-W.  Boyd  .  .  .  United  Artists  

Last  Cab,  The  Rudolph  Schildkraut  Pathe-De  Mille  

Last  Warning,  The  Laura  La  Plante  Universal  

Law  of  the  Range,  The..  . .  McCoy-Crawford-R. 

Lease  M-G-M  

Life's  Crossroads  G.  Hulette-M.  Ham- 
ilton  Excellent  Pict.  (S.R.)  

Lion  and  the  Mouse,  The 

(Vitaphone)  M.  McAvoy-L.  Barry- 

more-A.  B.  Frances- 
Collier,  Jr  Warner  Bros  

Little  Wild  Girl,  The  L.  Lee-C.  Landis-F. 

Merrill  Hercules  Film  Prod.  (S  R.)   

Lonesome  G.  Tryon-B.  Kent.  .  Universal  

Madamoiselle  From  Armen- 
tieres  (English  Film)  E.  Brody-J.  Stuart    .  M-G-M  

Magnificent  Flirt,  The  F.  Vidor-L.  Young-A. 

Conti-M.  Milner. .  .Paramount  

Man  From  Headquarters, 

The  Cornelius  Keefe  Rayart  (S.  R.)  

Man-Made  Woman  L.  Joy-J.  Boles-H.  B. 

Warner  Pathe-De  Mille  

Han  Who  Laughs,  The  . .  ..C.  Veidt-M.  Philbin  Universal  

Man  -Woman  and  Wife  .  .  N.  Kerry-P.  Starke- 

K.  Harlan-M.  Nixon  Universal  

Marriage     of  Tomorrow 

(tentative)  Tiffany-Stahl  

Mask  of  the  Devil  John  Gilbert  M-G-M  

Masked  Stranger,  The  (ten- 
tative)  Tim  McCoy  M-G-M  

Meet  the  Prince  Glenn  Tryon  Universal  

Meet  the  Prince  J.  Robards-A.  St.  John  Rayart  (S.  R.)  

Michigan  Kid,  The  C.  Nagel-R.  Adoree  .Universal  

Midnight  Taxi,  The  A.  Moreno  Warner  Bros  

Miracle  Girl,  The  Betty  Compson  First  Division  (S.  R.)  

Modern  Du  Barry,  The  (Ufa 
film)  Maria  Corda  Brill,  Inc  7000  feet  

Modern  Mothers  H.  Chadwick-Fairbanks, 

Jr.-B.  Kent  Columbia  

Mother  Machree  B.  Bennett-V.  McLag- 

len-N.  Hamilton-E. 

Clayton  Fox  6863  feet    Mar.  17 

Mr.  Romeo  F.  Sterling-N.  Carroll- 

G.  Meeker  Fox  

Naughty  Duchess,  The  Tiffahy-Stahl  

Navy  Blues  Arthur  Lake  Universal  

News  Parade,  The  N.  Stuart-S.  Phipps.  .Fox  

Noah's  Ark  (Vitaphone) .  . .  D.  Costello-G.  O'Brien- 

N.  Beery-L.  Fazen- 

da  Warner  Brow  

None  But  the  Brave  Lionel  Barrymore  Fox  

No  Questions  Asked  A.  Ferris-Collier,  Jr.- 

Livingston  Warner  Bros  

Odd  Fellows  Fields-Conklin  Paramount  

Once  There  was  a  Princess  .Mary  Astor  First  National  

One  Way  Street,  The  (ten- 
tative) M.  Loy-C.  Nagel-W. 

Russell  Warner  Bros  

Our  Dancing  Daughters. .  .J.    Crawford-J.  M. 

Brown-D.  Sebas- 

tian-N.  Asther-A. 

Page  M-G-M  

Out  of  the  Night  C.  Palmer-F.  Stanley- 

A.  Ayres  Rayart  (S.  R.)  

Painted  Post,  The  T.  Mix-N.  Kingston.  Fox  

Patent  Leather  Kid,  The 

(road  show)  R  Barthelmess-M. 

O'Day  First  National  11412  feet.  Aug.  26 

Patriot,  The  E.  Jannings-L.  Stone- 

F.  Vidor-N.  Hamil- 
ton  Paramount  

Pay  As  You  Enter  L.  Fazenda-C.  Cook. .  Warner  Bros  

Perfect  Crime,  The  C.  Brook-I.  Rich-G. 

McConnell  C.  Nye  F.  B.  O  

Perfumed  Trap,  The  C.  Brook-M.  Brian- 

W.  Powell  Paramount  

Phantom  Buster,  The  Buddy  Roosevelt ....  Pathe  

Phyllis  of  the  Follies  M.  Nixon-C.  Rogers .  Universal  

Pigskin  D.  Rollens-S.  Carrol.  Fox  

Plastered  in  Paris  S.  Cohen-J.  Pennick- 

M.  Batelini   Fox  

Play  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Play  Goes  On  C.  Vedt-M.  Nolan.  .  Universal  

Port  of  Missing  Children, 

The  Sierra  Pictures  iS.  R.)  

Primanerliebe  (German  film)  Special  Cast  Scenic  Films  6600  feet.  .  Mar.  24 

Quick  Lunch  Fields-Conklin-M. 

Alden-S.  Blane-J. 

Luden  Paramount  

Racket,  The  T.  Meighan-M.  Pre- 
vost  Paramount  

Ransom  L.  Wilson-E.  Burns- 

W.  V.  Mong  Columbia  

Red   Dancer  of  Moscow, 
The  D.  Del  Rio-C.  Farrell- 

D.  Revier  Fox  

Red  Lips  M.  Nixon-C.  Rogers  .  Universal  

Red  Mark,  The  G.  von  Seyffertitz-N. 

Quartaro  Pathe-De  Mille  

River  Woman,  The  Alma  Rubens  Lumas  

Robert  Flaherty's  Southern 

Skies  M.  Blue-R.  Torres  M-G-M  

Romeo  and  Juliet  N.  Kerry-M.  Philbin  Universal  

Saddle  and  Spurs  "Buzz"  Barton-L. 

Eason  F.  B.  O  

Sally  of  the  Scandals  B.  Love-A.  Forrest..  .  F.  B.  O  

Sally  of  the  South  Seas   Hercules  Film  Prod.  (S.  R.)  

Sawdust  Paradise,  The  . .    E.  Ralston-R.  Howes- 

H.  Bosworth-M. 

Alden  Paramount  

Shadows  of  the  Night  Hercules  Film  Prod.  (S.  R.)  

Shanghai  Rose  Mae  Busch  Rayart  (S.  R.)  

Shooting    Stars  (English 

film)  Artlee  Pict.  (S.R.)  

Show  Boat   Universal  

Show  World  M.  Davies-W.  HainesM-G-M  

Side  Show.  The  Fields-Conklin-Bnan. Paramount  

Silks  and  Saddles  M.  Nixon-R.  Walling- 

M.  Nolan  Universal  

Simba  Jungle  Film  Martin  Johnson  Afri- 

an  Expedition  Corp. 8000  feet.  . Feb.  4 
Sin  Town  H.  Allen-E.  Fair  Pathe-De  Mille  


1368 


Motion    Picture  News 


Feature                           Players  Distributed  by 

Sisters  of  Eve  Mae  Busch  Rayart  (S.  R.) . 


Length  Reviewed 


Some  Mother's  Boy  Mary  Carr  Rayart  (S.  R.)  , 

Sport  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Sporting  Age,  The  B.  Bennett-C.  Nye-H. 

Herbert  Columbia  ,   

State  Street  Sadie  C.  Nagel-M.  Loy-W. 

Russell  Warner  Bros  

Stocks  and  Blondes  J.  Logan-"Skeets" 

Gallagher-G.  Astor  F.  B.  O  

Street  Angel,  The  J.  Gaynor-C.  FarrelL.Fox  9221  feet  

Streets  of  Algers  (Ufa  film) .  Camilla  Horn  Brill,  Inc  

8unrise  Gaynor-G.  O'Brien- 
Livingston  Fox   8729  feet.  .Oct.  14 

Sun  of  St.  Moritz,  The  J.  Gilbert-G.  Garbo. .  M-G-M  

Sunset  Legion,  The  F.  Thomson-E.  Mur- 
phy  Paramount  

Survival  of  Slim,  The  W.  Wales-P.  Mont- 
gomery Pathe  6053  feet  

Tartuffe,  the  Hyprocrite. .  .Emil  Jannings  Brill,  Inc  ft.  Aug.  5,  '27 

Telling  the  World  Wm.  Haines  M-G-M  

Tenderloin  (Vitaphone)  D.  Costello-C.  Nagel .  Warner  Bros  7782  feet  

Tenth  Avenue  P.  Haver-V.  Varconi- 

R.  Schildkraut  Pathe-De  Mille  

Thief  in  the  Dark,  The  G.  Meeker-D.  Hill-G. 

Lee  Fox  

Three  Sinners  P.  Negri- W.  Baxter .  .Paramount  

Thrill  Seeker,  The  R.  Cliff ord-T.  Fulton. .  Superlative  Pict.  (S.R.)  .4900  feet  

Tide  of  Empire  R.  Adoree- J.  Murray.  M-G-M  

TUlie'8  Punctured  Romance. C.     Conklm-W.  C. 

Fields-Fazenda  M. 

Swain-D.  Hill  Paramount  6733  feet   

Toiler,  The  D.  Fairbanks,  Jr.-J. 

Ralston  Tiff  any-Stahl  

Trail  of  '98  K  Dane-P  Starke-R 

Forbes-Del  Rio. . .  .  M-G-M  11,100  feet.  .  Mar.  24 

Two  Brothers  (Ufa  film)  Brill,  Inc  

Two  Sisters,  The  Rayart  (S.  R.)  

Uncensored  Woman,  The  Lumas  

Uncle  Tom's  Cabin  Special  Cast  Universal  Nov.  18 

Undressed  Sterling  Pict.  (S.R.)  

Valley  Beyond  the  Law,  TheD.  Coleman- J  Loff . . .  Pathe  

Vanishing  Pioneer,  The  J.  Holt-S.  Blane  Paramount  

Viennese  Lovers  Philbin-Hersholt-R. 

Keane  Universal  

War  in  the  Dark,  The  Greta  Garbo  M-G-M  

Warming  Up  R.  Dix-J.  Arthur  Paramount  

Watch  My  Speed  R.  Denny-B.  Worth .  .Oniversal  

Way  of  the  Strong  Anita  Stewart  Columbia  

Western  Suffragettes  H.Gibson-G.Hale  .  .Universal  

What  Holds  Men  Leatrice  Joy  Pathe-De  Mille  

When  Danger  Calls  W.  Fairbanks-E.  Sedg- 
wick  Lumas  5000  feet  

When  Dreams  Come  True.Lila  Lee  Rayart  (S.  R.)  

When  Fleet  Meets  Fleet 

(British  Film)  H.  Stuart-B.  Goetzke- 

N.  Asther  Hi-Mark  (S.  R.)  7953  feet  

Whip,  The  D.  Mackaill-L.  Sher- 

man-A.  0-  Nilsson- 

R.  Forbes  First  National  

Wind,  The  L.  Gish-L.  Hanson. ..  M-G-M  

Wings  (road  show)   . .  C.  Bow-B.  Rogers .  . .  Paramount  12  reels  Aug.  24 

Woman  Between,  The  Lumas  

Woman  Disputed,  The.  . .  .N.  Talmadge-G.  Ro- 

land-G.  von  Seyf- 

fertitz  United  Artists  

Women  They  Talk  About.  ..I.  Rich-A.  Ferris- W. 

Collier,  Jr  Warner  Bros  

Fellow  Contraband  L.  Maloney-G.  Goatz  Pathe  

ou'll  Never  Get  Rich  First  Division  (S.  R.)  


Comedies  and  Short  Subjects 


Title  Star 
Felix  the  Cat  in  Ohm  Sweet 

Ohm  "Sullivan  Cartoon"  Feb.  19 . 

Felix  the  Cat  in  Polly-tics..  ."Sullivan  Cartoon"  Mar.  18. 

Felix  the  Cat  in  Sure-Lock 

Holmes  "Sullivan  Cartoon"  April  15. 

Felix  the  Cat  in  the  Oily  Bird. "Sullivan  Cartoon"  Feb.  6. 

Felix  the  Cat  in  the  Smoke 

Screen  "Sullivan  Cartoon"  Jan.    8 . 

Peline  Frolics — The  Tonquin 

Valley  Bruce  Outdoor  Sketch  Mar.  25. 

Fighting    Orphans,  The — 

Evening  Mist  Bruce  Outdoor  Sketch  

Green-Eyed  Love  Ruby  McCoy-George  Hall  Apr.  8 . 

High  Strung  Jerry  Drew  Jan.  29. 

Hints  on  Hunting — A  Day 

By  the  Sea  Bruce  Outdoor  Sketch  April  22. 

His  Maiden  Voyage  George  Davis  Feb.  26. 

How  to  Please  the  Public . .  .Hodge  Podge  Mar.  11 . 

Indiscrete  Pete  Jerry  Drew  Mar.  11. 

Kitchen  Talent  George  Davis  April  15. 

Landlord  Blues  Curiosities  May  27 . 

Listen  Sister  Lupino  Lane  Mar.  25. 

Love's    Springtime  (Color 

Film)  H.  Hampton-J.  Catalaine  Feb.  12. 

Mother  Birds  Curiosities  Mar.  4 . 

Mysterious  Night,  A  Monty  Collins  Feb.  12 .  . 

Navy  Beans  "Big  Boy"  May  27 . 

Never  Too  Late    Wallace  Lupino  May   6.  , 

New  York's  Sweetheart ....  Curiosities  Jan.    1 . 

Nicknames  Hodge-Podge  April  8. 

No  Fare  "Big  Boy"  April  8 . 

Off  Balance  Monty  Collins  April  22. 

Peculiar  Pair  of  Pups,  A — 

Nobody  Home  Bruce  Outdoor  Sketch  May  20. 

Penny  Postals  Curiosities  April   1 . 

Pretty  Baby  Monty  Collins  Feb.  26. 

Racing  Mad  Al  St.  John  Jan.    8 . 

Recollections  of  a  Rover. ..  .Hodge-Podge  Jan.  8. 

Rubbernecking  Curiosities  Feb.    5 . 

Running  Ragged  Lewis  Sargent  Jan.  29 . 

Say  Ah -h  Charley  Bowers  Feb.  19. 

Simple  Sap,  A  Larry  Semon  Feb.  12 . 

Slippery  Head  Johnny  Arthur  April  29. 

Some  Scout  Lupino  Lane  Nov.    6 . 

Spring  Has  Came  Monty  Collins  Mar.  25 . 

Star  Shots  Hodge-Podge  Feb.    5 . 

Sword  Points  Lupino  Lane  Feb.  12 . 

There  Itis  Charley  Bowers  Jan.    1 . 

Thoughts  While  Fishing- 
Silver  Shadows  Bruce  Outdoor  Sketch  

Three  Tough  Onions  Monty  Collins  May  20. 

Visitors  Welcome  Johnny  Arthur  Mar.  4 . 

Wandering  Toy,  The  Hodge-Podge  May    6 . 

vv  eUvling  Slips  Monty  Collins  Jan.  15 . 

Whoozit  Charley  Bowers  April   1 . 

Wildcat  Valley  Johnny  Arthur  Jan.  22 . 

Wild  Wool— Night  Clouds .  .  Hruce  Outdoor  Sketch  

You'll  Be  Sorry  Charley  Bowers  May  20. 


Rel.   Date  Length  Reviewed 


,  1  reel  Mar.  17 

1  reel  April  14 

1  reel  

1  reel  Mar.  10 

.lreel  Feb.  18 

,  1  reel  Mar.  10 

.  1  reel  

1  reel  Mar.  24 

.  2  reels ....  Feb.  4 

1  reel  Mar.  31 

2  reels  Feb.  18 

1  reel  Mar.  17 

.2  reels. . .  .Mar.  10 

2  reels.  . . .  Mar.  31 

1  reel  

2  reels. . .  .Mar.  24 

2  reels. . .  .Mar.  17 
lreel  Feb.  18 

1  reel  Feb.  4 

2  reels  

1  reel  

1  reel  Feb.  11 

1  reel  April  21 

2  reels.  . .  .  Mar.  24 
1  reel  Zpril  14 

1  reel  

.  1  reel  Mar.  17 

lreel  Feb.  18 

2  reels  Jan.  28 

lreel  Feb.  4 

lreel  Feb.  4 

1  reel  Feb.  4 

2  reels  Feb.  18 

.2  reels. . .  Feb.  25 
2  reels. .  .  .April  21 
2  reels  Oct.  21 

.  1  reel  Mar.  17 

lreel  Feb.  4 

2  reels. .  .  .Dec.  31 

,2  reels. ..  .Jan.  7 

1  reel  

1  reel  

2  reels.  . .  .Mar.  10 

1  reel  

.1  reel  Feb.  11 

2  reels.  . .  .Mar.  17 

.  2  reels ....  Feb.  4 

1  reel  

2  reels  


F  B  O 


Title  Star 

After  the  Squall  Al  Cooke  

All  Alike  Carr-Alexander-Ross . 

All  Washed  Up  Al  Cooke  

Big  Berthas  Karr-Ross-Alexander . 

Come  Meal  Al  Cooke. 


Rel.  Date 
..  .April  16. 
...April  9. 


.  May  14 

.May  28 


Mickey's  Little  Eva  Mickey  Yule  April  2 

Mickey's  Parade  Mickey  Yule  Jan.  2 

Mickey's  Wild  West  Mickey  Yule  May  7 

My  Kingdom  For  a  Hearse .  Al  Cooke  April  2 

Panting  Papas  Karr-Ross-Alexander  Jan.  9 

Rah  I  Rah  I  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30. 

Silk  Sock  Hal  Al  Cooke  May  14. 

Social  Error,  A  Al  Cooke  

Too  Many  Hisses  A.  Cook-B.  Helium  


Length  Reviewed 

.2  reels  

. 2  reels  

.2  reels  Feb.  $8 

.2  reels  

.  2  reels  

.2  reels  

.2  reels  

.2  reels  

.  2  reels  

.2  reels. . 
.  2  reels . . 
.  2  reels . . 
.2  reels. . 
.2  reels. . 
.2  reels. . 


.Feb.  18 


.Feb.  11 


BRAY  PRODUCTIONS 


TiOe  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster. .  .Feb.  10. 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward..  .Mar.  10. 

Cat  Tales  McDougall  Kids  Feb.  20. 

Cutting  Up  McDougall  Kids  Mar.  20 . 

Daze  of  '49  J.  Cooper-L.  Carver  Jan.    1 . 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.    1 . 

Fowl  Play  McDougall  Kids  April  20 . 

Lost  in  the  Lurch  P.  Murdock-N.  Cavalier  Mar.   1 . 

Mr.  Pooh  McDougall  Kids  Jan.  20. 


Length 
.2  reels. 
.2  reels. 
.2  reels . 
.2  reels. 
.2  reels . 
.2  reels. 
.2  reels . 
.2  reels.  . .  .Mar.  17 
.2  reels. . .  .Jan.  7 


Reviewed 
.Jan.  7 
.  Mar.  17 

.  Mar.  17 
.Feb.  4 
.Mar.  17 


Title 

All  Bear  

All  Set  

Always  a  Gentleman.  . 

At  It  Again  

Between  Jobs  

Blazing  Away  

Builders  of  Bridges — When 

Twilight  Comes .... 
Call  of  the  Sea,  The  (Color 

Film)  

Chilly  Days  

Circus  Blues  

Count  Me  Out  

Cutie  

Dog  Days — The  Sun  and  the 

Rain  

Dummies  

Fall  In  

Randango  

Felix  the  Cat  in  Arabiantics . . 
Felix  the  Cat  in  Comicalities 
Felix  the  Cat  in  Draggin'  the 

Dragon    

Felix  the  Cat  in  Eskimotive . . 
Felix  the  Cat  in  In-and-Out- 

_  Laws  

••elix  the  Cat  in  Japanicky .  . 


EDUCATIONAL 

Star  Dist'r       Rel.  Date 

Curiosities  April  29 . 

W.  Lupino-Sargent-L.  Hutton.Jan.  29. 

Lloyd  Hamilton  Feb.  6. 

Monty  Collins  May  13. 

Lloyd  Hamilton  Mar.  18. 

Lloyd  Hamilton  April  22. 

Bruce  Outdoor  Sketch  Feb.  26. 

H.  Hampton-M.  Valles-N.  Kel- 

ley  Jan.  1. 

"Big  Boy"  Feb.  19. 

Dorothy  Devore  Mar.  25. 

Barney  Helium  Mar.  11. 

Dorothy  Devore  Ian.  15. 

Bruce  Outdoor  Sketch  Jan.  29 

Larry  Semon  Jan.  1. 

Monty  Collins  Jan.  1. 

Lupino  Lane  May  6. 

"Sullivan  Cartoon"  May  13. 

"Sullivan  Cartoon"  April  1. 

"Sullivan  Cartoon"  Ian.  22 . 

"Sullivan  Cartoon"  April  29. 

"Sullivan  Cartoon"  May  27. 

"Sullivan  Cartoon"  Mar.  4. 


Length  Reviewer] 

.  1  reel  April  21 

.lreel  Feb.  4 

.2  reels  Feb.  18 

2  reels  

2  reels  

2  reels. . .  .April  7 

.  1  reel  Mar.  10 


.2  reels  . . .  .Dec.  31 

.2  reels  Feb.  18 

2  reels  . .  .Mar.  17 

.  1  reel  Mar.  3 

.2  reels  Feb.  18 

.  1  reel  Feb.  25 

.2  reels.  . .  .Dec.  23 

.  1  reel  Dec.  23 

2  reels. . .  .April  14 

1  reel  

1  reel  April  21 

1  reel  Feb.  25 

1  reel  

1  reel  

1  reel  Mar.  31 


FOX  FILMS 

Title  Star  Rel.  Date  Length  Reviewed 
Arkansas  Traveler  Variety  Jan.    8 . .  1  reel  

Cow's  Husband,  A  F.  Spenser-M.  J.  Temple  2  reels  

Desert  Blooms,  The  Variety  Feb.    5 . .  1  reel  

Expioring  Norway  Variety  Aug.    7 . .  1  reel  

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill-A. 

Housman  2  reels ....  Mar.  24 

Hot  House  Hazel  T.  Brooke-T.  Hill  Jan.    1 . .  2  reels  

In  a  Music  Shoppe  (Movie- 
tone)  Special  Casr  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels  

Jungles  of  the  Amazon  Variety  1  reel  Jan.  21 

Kiss  Doctor,  The  T.  Brook e-D.  Thompson  2  reels ....  Mar.  17 

Lady  Lion  C.  Lincoln-E.  Clayton-B.  Bletcher  2  reels  

Lords  ot  the  Back  Fence..  .  .Variety  Jan.  22.  .1  reel  

Low  Necker,  A  Marjorie  Beebe.  .  .  2  reels .  . .  .  Jan.  14 

Old  Wives  Who  Knew  Haliarn  Cooley  2  reels  

Over  the  Andes  Variety  1  reel  

Psyche  and  the  Pskyscraper  "O.  Henry"   2  reels  

Too  Many  Cookies  T.  Brooke-L.  Miller  2  reels  


METRO-C  OLD  WYN-M  A  YER 


Title 

Aching  Youth  

African  Adventure,  An 

All  For  Nothing  

Amazing  Lovers   

Barnum  and  Ricgling,  Inc. . . 

Bird  Man,  The  

Blow  by  Blow  

Came  the  Dawn  

Children  of  the  Sun 

Czarina's  Secret,  The  Tech- 
nicolor)   

Dumb  Daddies  

E  iison,  Mircoii  and  Co ...  . 

Fair  and  Muddy  

Family  Group,  The  

Finishing  Touch,  The  

Pishing  With  a  Microscope.. 

Forty  Thousand  Miles  With 
Lindbergh  


Star  Rel  Date 

Charley  Chase  Mar.  17. 

Dfa  Oddities  Aug.  2 

Charley  Chase  Jan.  21. 

Ufa  Oddities  Mar.  10. 

"Our  Gang"  April  7. 

Charley  Chase  

Max  Davidson  M^r.  31. 

Max  Davidson  Mar.  3. 

Ufa  Oddities  Feb.  11. 

O.  Baklanova-D.  Mir-S.  Rand.  .Mar.  17. 

Max  Davidson  Feb.  4 

"Our  Gang"  Mar.  10. 

"Our  Gang"  May  5. 

Charley  Chase  Feb.  18. 

Laurel-Hardy  Feb.  25 

Ufa  Oddities  


Length  Reviewed 
2  reels  


. .  Jan. 
April  H 


2  reels. . 

1  reel.  .  . 

2  reels  . 
2  reels . . 
2  reels.  .  .  .April  21 
2  reels  

1  reel  


.Feb.  25 
.April  7 


.2  reels 
2  reels 
2  reels 

1  reel 

2  reels  Feb.  18 

2  reels. . .  April  7 
1  reel  


Aviation  Film  Mar.  4. . 3  reels . 


April    28,  1928 


1369 


28 


21 

28. 


Title  Star  Rel.  Date 

Prom  Soup  to  Nuts  Laurel-Hardy  Mar.  24. 

Golden  Fleeces  Ufa  Oddities  May  19. 

Happy  Omen.  A  Ufa  Oddities  luly  14. 

Heavenly  Bodies  Ufa  Oddities  

Jungle  Round-Op.  A  Ufa  Oddities  Jan, 

Lady  of  Victories,  The  (Tech- 
nicolor)   A.Ayres-O.  Matiesen-G. Irving  .  .Jan. 

Leave  'Era  Laughing  Laurel-Hardy  Jan. 

Let  George  Do  It  Laurel  Hardy  

Limousine  Love  Charley  Chase  April  14 

Monarch  of  the  Glen,  The .  .  Ufa  Oddities  Mar.  24 . 

Nature's  Wizardry  Ufa  Oddities  July  28. 

Palace  of  Honey,  The  Ufa  Oddities  June  16. 

Pathfinders,  The  Ufa  Oddities  

Pass  the  Gravy  Max  Davidson  Jan.  7 

Perfume  and  Nicotine  Ufa  Oddities  Jan.  14. 

Pets  and  Pests  Ufa  Oddities  Jan.  28 . 

Primitive  Housekeeping..  .  .Ufa  Oddities  April  21. 

Rainy  Days  "Our  Gang"  Feb.  11. 

Sanctuary  Ufa  Oddities  May  5. 

Secrets  of  the  Sea  Ufa  Oddities  Feb.  25 

Sleeping  Death  Ufa  Oddities  June  30 

Spook-Spoofing  "Our  Gang"  Jan.  14. 

TallyHo  Ufa  Oddities  

Tell  It  to  the  Judge  Max  Davidson  April  28. 

That  Night  Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  

Tokens  of  ivlanhood   Ufa  Oddities  June  2. 

Wicked  Kasimir,  The  Ufa  Oddities  April   7 . 

Wonders  of  the  Blue  Gulf  of 

Mexico  Ufa  Oddities  

Your'e  Darn  Tootin'  Laurel  Hardy  April  11 


Length  Reviewed 
.2  reels.  . .  .April  21 

.  1  reel  

.  1  reel  

.  1  reel    

.1  reel         Oct.  '1 

.2  reels  Feb  28 

2  reels  

.2  reels  . .  .Mar.  3 
.  2!reels.  .  .  April  21 

.  1  reel  Jan.  21 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels.  . .  .Jan.  14 

.  1  reel  

.  1  reel  Mar.  3 

.  1  reel  

.  2  reels  

. 1  reel  

.  1  leel  May  3 

. 1  reel  

.2  reels.  .  .  .Jan.  14 

.  1  reel  

.  2  reels  

.2  reels  ■ 

.2  reels  

1  reel  

.  1  reel  

.  1  reel  

.2  reels  


Title  Star  Dist'r       Rel.  Date 

Matching  Wits  Sportlight  April  29 

On  tie  Ice  "Aesop  Fables"  Mar.  11 

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque) .  .  Feb.  12 

Playing  Hookey  "Our  Gang"  Jan.    1 . 

Reeling   Down   the  Rhine 

with  Will  Rogers  Travelesque  Jan.  18. 

Run  Girl,  Run  Sennett  Girls  Jan.  15 

Scaling  the  Alps  "Aesop  Fables"  April  1 

Season  to  Taste  Sportlight  Mar.  4 

Shalimar  Gardens,  The  (Ed- 
ucational) Geographical  Number  Mar.  18 

Should  Tall  Men  Marry?. .  .Roach  Stars  Jan.  15 

Smile  Wins,  The  "Our  Gang"  Feb.  26 

Smith's  Army  Life  Hiatt-McKee- Jackson  Feb.  6 

Smith's  Bargain  Hiatt-McKee- Jackson  

Smith's  Farm  Days  Hiatt-McKee- Jackson  Mar.  4 

Smith's  Holiday  Hiatt-McKee- Jackson  Jan.  8 

Smith's  Restaurant  Hiatt-McKee-Jackson  April  1. 

Soldier  Man  Harry  Langdon  

Son  Shower.  The  "Aesop  Fables"  Mar.  18    1  reel  

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19    1  reel  Feb.  18 

S*>m  Princess,  The  D.  Pollard-A.  Clyde-C.  LombardFeb.  26    2  reels  Mar.  S 

Tail  Waggers  Sportlight  April   1  . 1  reel  

Trees  Rarebits  Mar.  11.1  reel  

Twenty-Four-Dollar  Island.  Novelty  1  reel  Dec.  28 

Versatility  Sportlight  Feb.    6.1  reel  Jan.  28 

Volcanoes  (Educational)  ..  .  .Geological  Number  Feb.  19.  .1  reel  

Wandering  Minstrel,  The. .  .  "Aesop  Fables"  Jan.  29  . 1  reel  

Work  of  Running  Water  (Ed- 
ucational) Geological  Number  Mar.  11.  .1  reel  

Yellow  Cameo,  The  (Serial)  Allene  Ray  10  episodes  


Length  Reviewed 

.1  reel  April  21 

1  reel  

1  reel  Feb.  11 

.2  reels  

.lreel  Jan.  7 

.2  reels.  . .  Jan.  14 

.  1  reel  Mar.  31 

.1  reel  

.  1  reel  

2  reels. .  .  .Jan.  7 
.2  reels. .  . .  Mar.  3 

.2  reels  Feb.  4 

.2  reels  

.2  reels.  .  .  .  Mar.  8 

2  reels. . .  .Dec.  31 
.  1  reel  


PARAMOUNT 


Title  Star  Rel.  Date 

Adoration  Novelty  Feb.  25 

Behind  the  Counter  E.  E.  Horton  Mar.  3 . 

Bugs  My  Dear  (Christie) . .  .Bobby  Vernon  April  21. 

Campus  Cuties  Billy  Dooley  April  7 

Dad's  Choice  E.  E.  Horton  Jan.  7. 

Fighting  Fanny  (Christie) . . .  Featured  Cast  Jan.  21 . 

Frenzy .  .   Novelty  Jan.  14 

Gallant  Gob,  A  (Christie) . . .  Billy  Dooley  May  26 

Goofy  Ghosts  (Christie) ....  Jimmie  Adams  April  28 . 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. 

Hold  'Er  Cowboy  (Christie) .  Bobby  Vernon  June  2 

Holy  Mackerel  (Christie) ..  .Jimmie  Adams  Feb.  11. 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. 

Ice  Boxed.  Krazy  Kat  Cartoon  Feb.  11. 

Just  the  Type  (Christie)  Neal  Burns  Feb.  18. 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18 

Ko-Ko's  Jerm  Jam  Inkwell  Cartoon  Feb.  4. 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31 . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.  7 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21. 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 

KoKo's  Tattoo  Inkwell  Cartoon  Mar.  17 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24. 

Losg  Hose  (Christie)  Jack  Duffy  Mar.  17. 

Love's  Young  Sream  (Chris- 
tie)  Anne  Cornwall  May  12 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24. 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14 

Save  the  Pieces  (Christie).  .Bobby  Vernon  Jan.  28. 

Say  Uncle  (Christie)  Jack  Duffy  June  9 

Sea  Food  (Christie)  Billy  Dooley  July  14 

Shadow  Theory  Krazy  Kat  Cartoon  Jan.  28. 

Slick  Slickers  (Christie)  Neal  Burns  July  7 

Slippery  Heels  (Christie) .  .  .Jimmie  Adams  June  16 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10 

Water  Bugs(Christie)  Billy  Dooley  Feb.  4 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10 


Length  Reviewed 

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

2 rees  

.2  reels  

.2  reels  

.2  reels  

.  1  reel  

.  1  reel  

.2  reels  

. 1  reel  

.  1  reel  

. 1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel  

. 1  reel  

.2  reels  

.2  reels  

.  1  reel  

.1  reel  

.  2  reels  

.2  reels  

.2  reels  

.1  reel  

.2  reels  

.  2  reels  

.2  reels  

.2  reels  

.  1  reel  


STATE  RIGHTS 


Title  Star  Dist'r       Rel.    Date   Length  Reviewed 

Bet,  The  (story  by  Chekov).F.  P.  Donovan  (produer)  2  reels  

Cigareete  Maker's  Romance, 

A  (story  by  Crawford) ....  F.  P.  Donovan  (producer)  2  reels  

District  Doctor,  The  (story  by 

Balzac  F.  P.  Donovan  (producer)  2  reels  

Girl  with  the  Golden  Eyes, 

The  (story  by  Balzac)  F.  P.  Donovan  (producer)  2  reels  

Mysterious    Airman,  The 

(Serial)  Weiss  Bros  10  episodes  

Necklace,  The  M.  Alden-M.  Costel- 

lo-E.  Chautard.  .  .F.  P.  Donovan  (pro- 
ducer)  2  reels  

Nothing  to  Live  For  Al  Joy  Cranfleld-Clarke  2  reels  

Piece  of  String,  A  (story  by 

De  Maupassant)  F.  P.  Donovan  (producer)  2  reels  

Police  Reporter,  The  (Serial)  W.  Miller-E.  Gilbert- .  Weiss  . .  Mar  10  episodes  

Sophomore,  The  G.O'Neil-L.Graydon.Hi-Mark  

Spooky  Money  Al  Joy  Cranfleld-Clarke  2  reels  

Who's  Who  Al  Joy  Cranfleld-Clarke  2  reels  

Tou  Can't  Win  (Serial)  Weiss  Bros  10  episodes  


Title 


TIFFANY-STAHL 

Star  Rel. 


Date 


Marcheta  Color  Classic  Mar. 

Medallion,  The  Color  Classic  Mar. 

Mission  Bells  Color  Classic  Mar. 


North  of  Suez 

Perfect  Day,  A  

Red  Man's  Home,  The 

Scarface  

Souvenirs  

Tom,  Dick  or  Harry 


Length 
1  reel.  . 
1  reel.  . 
1  reel.  . 
1  reel .  . 
1  reel.  . 


Reviewed 


.Color  Classic  Jan. 

.Color  Classic  April 

.  Color  Classic  1  reel 

.Color  Classic  Jan.  15  lreel. 

.Color  Classic  Feb.  15.  lreel. 

..  .Color  Classic  lreel. 

Treasure  Land  Color  Classic  Feb.    1.1  reel 


PATHE-DE  MILLE 


UNIVERSAL 


Star 


19 


1 

22 
1 


Rel.  Date 

Animal  Snaps  Rarebits  April   8 . 

Barnyard  Artists  "Aesop  Fables"  April  29. 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April  8. 

Battling  Duet,  The  "Aesop  Fables"  April  16. 

Beach  Club,  The  Bevan-Hurlock  Jan.  22. 

Benares  (Educational)  Geographical  Number  Jan.  24. 

Best  Man,  The  Bevan-A.  Bennett-V.  Dent  Feb. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Farley-C. 

Lombard  Mar 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb. 

Boats  and  Fishermen  of  the 
Arctics  and  Tropics  (Edu- 
cational)   Science  Number  Mar, 

Boy  Friend,  The  "Aesop  Fables"  Jan. 

Broncho  Buster,  The  "Aesop  Fables"  Jan. 

Buddhists  of  Burma,  The 

(Educational)  Geographical  Number  Feb.    5 . 

Busy  Bodies  Sportlight  Jan.    8 . 

Clothes  and  the  Game  Sportlight  April  15. 

Comrades  in  Work  Mabel  Noimand  

County  Fair,  The  "Aesop  Fables"  Mar.  4 

Crowned  Heads  Sportlight  Feb.  19 

Delhi  (Educational)  .     ...  Geographical  Number  Feb.  26 

Do  Monkeys  Manicure? ....  Stan  Laurel  April   1 . 

Family  Frolics  Sportlight  Jan.  22 

Famous  Playgrounds  Sportlight  May  13 . 

Flying  Age,  The  "Aesop  Fables"  April  22 . 

Flaming  Fathers   Max  Davidson  Dec.  18 

Flying  Elephants  Roach  Stars  Feb.  12 

Pun  Afoot  Sportlight  Mar.  18. 

Galloping  Ghosts  O.  Carew-O.  Hardy-J.  Finlay- 

son  Mar.  11 . 

Girl  From  Nowhere,  The .  . .  D.  Pollard-S.  Holloway-Swain. .  Mar.  25 . 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.  5 

High  Stakes  "Aesop  Fables"  Jan.  15 . 

Honeymoon  Hints  Rarebits  Jan. 

How  Man  Suits  His  Life  to 
Differing  Surroundings.  .  Science  Series  

Houses  of  the  Arctic  and  the 
Tropics  (Educational).  . .  .Science  Number  Feb. 

Jungle  Days  "Aesop  Cartoon"  Mar, 

Jungle  Triangle  "Aesop  Fables"  May 

Kashmir,  Old  and  New  (Edu- 
cational)  Geographical  Number  Jan. 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan. 

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller  Jan. 

Mark  of  the  Prog,  The 
(Serial)  M.  Morris-D.  Reed   Mar.  25 


Length  Reviewed 

.  1  reel  

,1  reel  April  21 

.lreel  April  7 

.  1  reel  April  7 

2  reels. . .  .Jan.  14 

1  reel  

2  reels.  .  .  .Feb.  11 


2  reels . 
1  reel  . 


.  Mar.  10 


.2  reels. 
.  1  reel. . 
1  reel.  . 


15. 


1  reel  

.  1  reel  Dec.  31 

1  reel  April  7 

2  reels  

1  reel  

1  reel   

.1  reel  

.  1  reel  

.  1  reel  Jan.  14 

.  1  reel  

1  reel  April  21 

2  reels ....  Dec.  It 
.2  reels  .  . .  .Feb.  11 
.  1  reel  

.2  reels ....  Mar.  3 
2  reels. . .  .  Mar.  24 

1  reel  

1  reel  

,  1  reel  


2  reels . 


2  reels  

2  reels.  .  .  .Mar.  31 
1  reel  

1  reel  

2  reels .  .  .  .Jan.  21 
10  episodes  Jan.  14 

10  episodes  .Mar.  24 


Title  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20 

All  Balled  Up  (O.  R.  Cohen 

story)  Charles  Puffy  Feb.  27 

Any  Old  Count  "The  Gumps"  Jan.  23 

Back  to  Nature  Arthur  Lake  Feb.  27 

Bare  Fists  Jack  Perrin  Jan.  14. 

Battling  Justice  Fred  Gilman  Mar.  24 

Big  Bluff,  A  Long-Adams-Layman-McPhail  May    2 . 

Boss  of  the  Rancho  Bob  Curwood  Jan.    7 . 

Brand  of  Courage,  The  . . .  .B.  Curwood-P.  Mont- 
gomery Feb.  4 

Bright  Lights  Oswald  Cartoon  Mar.  19 

Buckskin  Days  Newton  House  Feb.  18 

Buster's  Big  Chance  Trimble,  Turner  and  Dog  Jan.  11. 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb.  8 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog  May  23 

By  Correspondence  Arthur  Lake  Jan.  30 

Case  of  Scotch,  A  "The  Gumps"  Jan.  9 

Cloud  Buster,  The  "The  Gumos"  Feb.  6 

Code  of  the  Mounted,  The. .  Jack  Perrin  May  6 

Dangerous  Trail,  The  Jack  Perrin  June  2 

Dates  for  Two  C.  King-C.  Doherty  Jan.  18 

Fighting  Destiny  Fred  Gilman  May  19 

Framed  Bob  Curwood  May  26 

Gauge  of  Battle,  The  Fred  Gilman  April  21 

George's  False  Alarm  Sid  Saylor  Feb.  29 

George's  School  Daze  Sid  Saylor   May  30 

Haunted  Island.  The  (Serial) Jack  D meherty-Helen  Foster     M  ir.  26 

Harem  Scarem  Oswald  Cartoon  Jan.    9 . 

Her  Onlv  Husband  Long-Adams-Laymon-McPhail  I  April   4  . 

Hidden  Loot  Bob  Curwood  April  28 

High  Flyin'  George  Sid  Saylor  Jan.  25 

His  In  Laws  (O.  R.  Cohen 

story)  Charles  Puffy  Mar  12 

Horns  and  Orange  Blos- 
soms (O.  R.  Cohen  story). Charles  Puffy  Jan.  29 

Horse  Play  Long-Adams-Laymon-McPhaill Jan.  4. 

Hungry  Hoboes  Oswald  Cartoon  May  14 

Indoor  Golf  Long-Adaras-Layman-McPhail  Mar.  7. 

Looters,  The  Bob  Curwood  Mar.  3. 

Madden  of  the  Mounted. . .  .Jack  Perrin  Mar.  10. 

Man  of  Letters,  A  Sid  Saylor  Feb.  15 

Married  Bachelors  (O.  R. 

Cohen  story)  Charles  Puffy  April  9 

Mistakes  Will  Happen  Ben  Hall  Feb.  13 

Money!  Money!  Money  I .  .  .Ben  Hall  May  7 

Neck  n'  Neck  Oswald  Cartoon  Jan.  23 


Length 
.  1  reel. 


Reviewed 
.  April  7 


2  reels. . . 

Feb.  « 

1  reel.  . .  . 

Feb.  11 

2  reels.  .  . 

Dec.  IS 

2  reels . . . 

Feb.  25 

2  reels . . . 

April  T 

2  reels . .  . 

2  reels .  . . 

Jan.  7 

1  reel.  .  . . 

April  7 

2  reels .  . . 

Jan.  28 

2  reels .  . . 

.  Dec.  2S 

2  reels.  . . 

2  reels .  .  . 

Jan.  a8 

1  reel.  . .  . 

Jan.  14 

2  reels .  .  . 

Dec.  SS 

2  reels .  . . 

Jan.  81 

2  reels . . . 

April  T 

2  reels 

2  reels .  . . 

Dec.  31 

2  reels  .  .  . 

April  31 

2  reels .  .  . 

Mar.  34 

2  reels.  . . 

Feb.  4 

2  reels. . . 

Mar.  17 

2  reels. . . 

Mar.  31 

2  reels  . . 

Feb.  18 

2  reels. .  . 

Jan.  T 

2  reels . . . 

Dec.  IS 

1  reel.  .  .  . 

April  31 

2  reels  .  . . 

Feb.  11 

2  reels. . . 

Feb.  4 

2  reels . .  . 

Feb.  11 

2  reels .  . . 

Jan.  38 

2  reels. . . 

Mar.  17 

1  reel 

Jan  81 

1  reel 

April  14 

1  reel 

1370 


Motion    Picture  News 


Title 

Newlyweds'  Advice  

Newlyweds'  Friends,  The  . . 
Newlyweds'  Imagination 

The  

Newlyweds'  Servant,  The . . . 
Newlyweds  Success,  The.  . . 

No  Blondes  Allowed  

Oh,  What  a  Knight  

Ole  Swimm in'  'Ok',  The 

One  Every  Minute  

Out  in  the  Rain  

Ozzie  of  the  Mounted  

Payroll  Roundup,  The  

Prince  and  the  Papa  (O.  R. 

Cohen  story)  

Ride  'Em  Plowboy  

Riding  Gold  

Ring  Leader,  The  

Ringside  Romeos  

Rival  Romeos  , 

Sagebrush  Sadie  

Sailor  George  

Scarlet  Arrow, The  (Serial — ', 

Sealed  Orders  

Shady  Rest  

Sliding  Home  


Star  Rel.  Date 

 Jan.  2. 

Snookums-Bartlett-McPhaill. . .  April    1 . 


Snookums-Bartlett-McPhaill. . .  May  7 . 
Snookums-Bartlett-McPhaill . .  .Feb.  6 , 
Snookums-Bartlett-McPhaill .  .Mar.  5.  . 

C.  King-C.  Doherty  Mar.  21. 

Oswald  Cartoon  May  28 

Oswald  Cartoon  Feb.  6. 

Arthur  Lake  April  23 

"The  Gumps"  Feb.  20. 

Oswald  Cartoon  April  30. 

Bob  Curwood  Mar.  31 

Charles  Puffv  Feb.  12. 

Oswald  Cartoon  April  15. 

Newton  House  Jan.  21 

Jack  Perrin  April  7. 

Arthur  Lake  Mar.  26. 

Oswald  Cartoon  Mar.  5 

Oswald  Cartoon  April  1. 

Sid  Saylor  May  9. 

F.  X.  Bushman  Jr.*  

Jack  Perrin  Feb.  11 

"The  Gumps"  

Lewis-Gulliver-Phillips  Jan.  16. 


Length  Reviewed 
.2  reels. . .  .Dec.  1* 
.2  reels.  . .  .Mar.  1 

2  reels ....  April  14 
.2  reels. ..  .Feb.  4 

2  reels  Feb.  11 

.2  reels. .  .  .Feb.  20 

.  1  reel  

.1  reel  Mar.  24 

1  reel.  . .  .  April  7 

.2  reels  Jan.  2« 

.  1  reel  April  7 

2  reels.  ...  Mar.  3 


Rel.  Date 
. .  .Mar.  12. 


.  2  reels . . .  . 

.  1  reel  

.2  reels  . 

.2  reels. . . . 

.  1  reel  

.  1  reel  

.  1  reel  

.2  reels.  . .  . 
10  episodes. 
.2  reels. . .  . 
.  2  reels 
.2  reels. . .  . 


Jan.  21 
Mar.  24 

Mar.  10 
Mar.  10 
April  7 


April  14 
Jan.  28 
Dec.  3C 


Title  Stai 

Social  Lions  Ben  Hall  

Some  Babies  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  26. 

Some  Pets  Arthur  Lake  Jan.    2 . 

Son  of  the  Frontier,  A  Newton  House  April  14. 

So  This  Is  Sapp  Center  Ben  Hall  Jan.  16. 

Special  Edition  Ben  Hall  April  9 . 

Start  Something  Long-Adams-Laymon-McPhaill.Feb.   1 . 

Summer  Knights  Arthur  Lake  May  21. 

Swell  Clothes  Arthur  Lake  Dec.   5 . 

Taking  the  Count  C.  King-C.  Doherty  .'.  .  .April  18. 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11. 

There's  a  Will  C.  King-C.  Doherty  Dec.  21. 

Unexpected  Hero,  An  F.  Gilman-M.  King  Feb.  25. 

Untamed,  The  Newton  House  May  12. 

ValiantRider.The ( Western).Bob  Curwood  

Vanishing  Rider,  The  (Serial)  Wm.  Desmond  Jan.  16. 

Watch  George  Sid  Saylor  Mar.  28. 

What  a  Party  C.  King-C.  Doherty  Feb.  22. 

When  George  Hops  Sid  Saylor  April  25. 

Winged  Hoofs  Newton  House  Mar.  17. 

Winning  Five,  The  Lewis-Gulliver-Phillips  Sept.  26. 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.    2 . 

Wolves  of  the  Range  Fred  Gilman   Tan.  28. 

Woman  Chasers  C.  King-C.  Doherty  May  16. 


Length  Reviewed 

1  reel  

2  reels.  ...  Mar.  5 

1  reel  Dec.  16 

2  reels.  . .  .Mar.  17 

.  1  reel  Dec.  SO 

.  1  reel  Mar.  17 

.  1  reel  Jan.  14 

1  reel  

,  1  reel  Nov.  18 

2  reels.  . .  .Mar.  24 

10  episodes  

2  reels.  .  .  .Mar.  17 

2  reels  

2  reels ....  Jan.  28 
2  reels. . .  .April  14 

,2  reels  

10  episodes  

2  reels. . .  .Mar.  8 
.2  reels.  ..  .Feb.  4 
2  reels.  ..  .Mar.  31 
.2  reels.  . .  Fdb.  25 

2  reels  Sept.  lg 

2  reels  

2  reels  

.2  reels. . .  .April  21 


Briefs 


Throe  new  productions  were  finished  last 
week  at  the  Warner  Studio  on  the  Coast. 
They  were  "The  Land  of  the  Silver  Fox," 
"State  Street  Sadie"  and  "No  Questions 
Asked." 


G.  Pat  Collins,  who  played  the  role  of  the 
cop  who  is  slain  in  the  police  station  in  the 
stage  production  of  "The  Racket,"  replaces 
Warner  Richmond  in  the  cast  of  the  Caddo 
unit  making  the  picture  for  Paramount. 
Henry  Sedley  will  be  one  of  the  heavies. 


Anita  Stewart  will  make  her  Columbia 
debut  as  the  feminine  lead  in  "The  Way  of 
the  Strong,"  a  mystery  story.  Director 
and  cast  are  now  under  consideration. 


Ludwig  Berger  will  direct  Pola  Negri  in 
"Fedora"  for  Paramount.  Norman  Kerry 
will  have  the  leading  male  role.  Paul 
Lucas,  Lawrence  Grant,  Jack  Luden  and 
Otto  Mattieson  will  have  parts.  John  Far- 
row has  written  the  continuity. 


Douglas  Gerrard  will  impersonate  Al  Jol- 
son  in  a  cafe  scene  in  "Ladies  of  the  Night 
Club,"  a  Tiffany-Stahl  production. 


Warner  Bros,  will  loan  Louise  Fazenda  to 
First  National  for  a  role  in  "Once  There 
Was  a  Princess,"  which  William  Beaudine 
will  direct.  At  present  she  is  working  in 
"Noah's  Ark." 


Edmund  Burns,  William  V.  Mong  and 
Blue  Washington  will  support  Lois  Wilson 
in  Columbia's  "Ransom,"  adapted  from 
the  story  "San  Francisco." 


Gertrude  Olmstead  will  be  leading  lady  in 
"Green  Grass  Widows,"  the  Tiffany-Stahl 
film  in  which  Walter  Hagen,  the  golf  champ, 
plays  his  first  screen  role.  Others  in  the 
casl  are  Hedda  Hopper,  John  Harron,  Lin- 
coln Stedman,  Albert  Conti  and  Ray  Hallor. 


"Women  They  Talk  About"  is  the  re- 
vised title  Warner  Bros,  have  chosen  for 
the  picture  formerly  called  "Handle  with 
Care,"  starring  Irene  Rich. 


Myrna  Hoffman  is  being  featured  in  a 
new  Tiffany-Stahl  Color  Classic  entitled 
"Tom,  Dick  or  Harry."  Mark  Goldaine 
is  directing,  and  the  story  is  by  E.  Morton 
Hough.    Rene  Alsace  is  the  male  lead. 


"Free  Lips,"  the  story  Wallace  McDon- 
ald will  direct  for  First  Division,  is  an 
original  by  Raymond  Wells,  who  is  also  pre- 
paring the  continuity.  Ray  Heinz  will  be 
in  charge  of  the  picture,  planned  as  a  spe- 
cial.   Jack  Fuqua  will  do  the  camera  work. 


Mary  Alden  has  been  assigned  two  new 
roles  by  Paramount.  The  first,  a  character 
part,  will  be  in  "Ladies  of  the  Mob,"  and 
the  second,  a  mother  role,  in  "The  Sawdust 
Paradise."  Carl  Gerard  has  joined  the  cast 
of  the  first  production. 


"Fools  in  the  Fog"  is  the  final  title 
selected  by  Warner  Bros,  for  their  picture 
titled  "Fog  Bound." 


Percy  Marmont  will  play  the  lead  in  the 
First  Division  picture  temporarily  titled 
"The  Bum,"  which  will  be  the  first  picture 
to  be  placed  in  production  by  the  company 
for  next  season.  Marmont  will  start  work 
in  June. 


Betty  Bronson  will  have  a  featured  role 
in  M-G-M's  "The  Bellamy  Trial,"  for 
which  a  score  of  reporters  and  special  writ- 
ers have  been  borrowed  from  Los  Angeles 
papers  for  the  courtroom  scenes.  New  addi- 
tions to  the  cast  are  Charles  Middleton,  Lee 
Moran,  Jacqueline  Gadsdon,  William  Took- 
er,  Charles  Mailes  and  Robert  Dudley. 


Joan  Crawford  will  play  opposite  John 
Gilbert  in  M-G-M's  "Four  Walls,"  shortly 
to  go  into  production  under  the  direction  of 
William  Nigh. 


Traveling  by  motor  caravan,  Norma  Tal- 
madge's  unit  making  "The  Woman  Dis- 
puted" for  United  Artists  release,  left  last 
Tuesday,  April  17,  for  a  location  site  20 
miles  from  Tehachapi,  Cal. 


"His  Tiger  Lady"  has  been  selected  as 
the  title  for  a  new  Adolphe  Menjou  star- 
ring vehicle  for  Paramount.  It  was  for- 
merly known  as  "A  Date  With  a  Duchess." 


Marion  Douglas,  in  private  life  the  wife 
of  Director  Al  Rogell,  will  play  the  Austra- 
lian heroine  in  the  new  M-G-M  feature, 
' '  The  Bushranger, ' '  instead  of  Gloria  Grey. 
Dale  Austen,  Miss  New  Zealand,  is  a  mem' 
ber  of  the  cast  besides  Russell  Simpson, 
Arthur  Lubin  and  Edward  A.  Brady. 


"Hot  News"  is  the  title  announced  by 
Paramount  for  Bebe  Daniels'  new  starring 
vehicle.  The  previous  title  was  "The  News 
Reel  Girl."  Chester  Conklin  will  be  fea- 
tured also. 


Loretta  Young,  one  of  First  National's 
newer  contract  players,  will  be  feminine 
load  in  "The  Head  Man." 


Hoot  Gibson,  Universal  star,  has  begun  a 
new  western  for  next  season.  "Clearing  the 
Trail"  is  the  title.  The  story  by  Charles 
Maigne  which  Jack  Natteford,  scenarized, 
is  being  directed  by  Reaves  Eason.  In  the 
cast  are  Dorothy  Gulliver,  Fred  Gilman, 
Gap  Anderson,  Philo  McCullough,  Andy 
Waldron  and  Duke  Lee. 


Reed  Howes  will  be  leading  man  in  "Saw- 
dust Paradise,"  a  new  Paramount  picture. 
The  cast  has  been  enlarged  with  the  addi- 
tion of  Tom  Maguire,  Hobart  Bosworth, 
George  French,  Allan  Roscoe,  J.  W.  John- 
ston and  Frank  Brownlee. 


King  Vidor  and  his  staff  and  cameramen 
will  appear  in  studio  sequences  of  M-G-M's 
"Show  World,"  previously  titled  "Break- 
ing into  the  Movies. ' ' 


Mitchell  Lewis  will  play  an  important 
part  in  "The  Hawk's  Nest"  a  feature 
which  First  National  is  making. 

A  screen  version  of  "Danger  Street" 
went  into  production  last  week  at  the  F  B  O 
studio.  In  supporting  roles  are  Duke  Mar- 
tin, Frank  Mills,  Bob  Perry,  Harry  Allen 
Grant  and  Ole  M.  Ness. 


A  number  of  new  names  wTere  added  this 
week  by  Warner  Bros,  to  the  cast  of 
"Noah's  Ark."  Nigel  de  Brulier,  William 
V.  Mong,  Armand  Kaliz  and  Malcolm  Waite 
have  been  chosen  to  portray  character  parts. 
Gustav  von  Seyffertitz  has  withdrawn  be- 
cause of  illness. 


Al  Cohn,  scenarist,  has  signed  with  Al 
Christie  to  do  the  adaptations  and  scenarios 
of  stories  being  obtained  for  Christie-Doug- 
las MacLean  feature  productions  to  be  made 
for  Paramount  release.  Production  on  the 
first  of  these  films  will  be  started  during 
June. 


Preordained 


" —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."* 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


m 


m 


cA  Matchless 
<Jffiisical  Attraction 

If 

cAo  feature  of  the  magnificent 
neu)  J&qu)  -  United  Artists  -  Perm 
Theatre  at  Pittsburg  u;as  more  en- 
thusiastically received  than  the 
iDonderful  RoWt  Mwten  PMhar- 
moxiic  Unit  Organ. 

Ohe  World's  leading  showmen 
everywhere- themore profressiVe 
exhibitors,  are  taking  advantage 
of  the  box  office  Vame  of  the" 
Robert  Mm*oji  {//)/£  Organ. 

Robert  Morton  Organs  are  distinc- 
tively different  from  all  others.  Unap  - 
proached  grandeur  and  beauty  of  tone. 
Greater  orchestral  and  theatrical  re  - 
sources  and  structural  improvements  fond 
in  no  other  instrument,  make  it  the  ^ 
supreme  musical  instrument  of  all  time. 

Robert  Mortal  Organ  Go,  I 


New  York. 
15 60  Broadway 


C  Vii  c  a  go 
624  So  Michijaiv 

SinFrancisco 

16»  Golden  Gate 


Los  Angeles 
19W  SoVennont 


ffl 


May  5,  1928 


/?<*</.  J/.  5".  Pfl/^if  0ft\v 


"GOOD-NIGHT  RADIO!  WE  NEVER 
MISS  AN  M-G-M  PICTURE!" 


When  you've  got  Metro-Goldwyn-Mayer  product  you've 
got  what  the  public  wants  more  than  anything  else  in 
the  world  of  entertainment. 


THE  IMPORTANT  COMPANY 


XXXVII  No.  18 


Los  Angeles 


i7  22.  19 
under  act  of  March  i,  187 

Published  Weekly— $2.00  a  Year 

Xcw  York 


PRICE  20  CENTS 


Chicago 


y  ike  new -Richmond 
MOSQUE  THEATRE 

The  unequalled  perfection  of  tone  of 
the  Wurlitzer  Organ  is  the  result  of 
acoustic  efficiency,  developed  by 
seven  generations  of  musical  instru- 
ment makers. 

The  Wurlitzer  organ  has  unlimited 
possibilities  in  tone  coloring.  For 
sweetness,  balance  and  breadth  of 
tone,  as  well  as  for  ease  of  control, 
reliability  of  action  and  versatility,  it 
is  unsurpassed. 

No  other  organ  builders  enjoy  the 
wealth  of  skill  we  employ  in  the 
building  and  voicing  of  Wurlitzer 
organs.  Everything  that  goes  into  our 
organs  is  built  by  us,  insuring  that 
uniformly  high  quality  demanded  by 
our  rigid  standards  of  inspection. 

The  Wurlitzer  organ  will  be  your  in- 
evitable choice  if  you  will  investigate. 
A  demonstration  will  convince  you. 


WuruTzer 

Residence  Organs,  Church  Organs 
and  Auditorium  Organs 

The  same  recognition  of  superiority 
accorded  the  Wurlitzer  Theatre  Or- 
gan is  also  conceded  to  the  Wurlitzer 
Residence  Reproducing  Organ — each 
a  masterpiece  in  construction  and 
tonal  beauty — each  type  of  organ  dis- 
tinctively designed  for  every  installa- 
tion. 


ADOIiPH  ZUKOR  AMD  JESSE  L.  LASKY  PRESENT 


NEW    PARAMOUNT  PICTURES 


Mtttittn  Picture  Headquarter *,  West  Coast. 
Administration  Building,  Paramount 
Studios,  at  Hollywood*  Cat. 


^  1928.  A  new  world.  New  Fords  in  gay  colors.  Farmers  play- 
ing golf.  Flyers  crossing  the  Atlantic.  Old  established  businesses 
closing  for  failuie  to  please  the  modern  swift  procession.  New  con- 
cerns leaping  into  amazing  prosperity.  1§  1928.  A  new  world 
especially  in  the  picture  business.  Audiences  are  smarter,  pick-and- 
choosey.  Ignoring  ordinary  pictures.  Jamming  theatres  to  see  the 
new,  unusual,  daring,  modern  pictures.  Discarding  a  former 
favorite  star  to  rush  to  an  Emil  Jannings.  Letting  run-of-the-mill  pic- 
tures die  and  patronizing  a"Chang",  an  "Underworld"  or  a  "Legion  of 
the  Condemned."  ^  Paramount  sensed  this  long  ago.  Paramount 
geared  up  its  production  organization  to  produce  exclusively 
modern-type  pictures  and  stars.  Results?  Product  like  the  pictures 
named  above  and  "Last  Command",  "Way  of  All  Flesh",  ""'Beau 
Geste",  and  the  "Speedy"  of  the  always  up-to-the-minute  Harold 
Lloyd,  topped  all  previous  theatre  grosses.  Brilliant  modern  stars 
pushed  other  company's  personalities  into  the  background.  The 
keen  public  of  today  saw  the  difference  between  Paramount 
Pictures  and  the  other  kind.  Grosses  on  Paramount  productions 
leaped  so  high  above  the  rest  of  the  field  as  to  cause  universal 
comment.  ^  Now  1928-9.  A  still  newer  world.  Paramount  is  still 
a  year  or  more  ahead  of  other  companies!  Paramount  production 
forces,  under  the  master,  Jesse  L.  Lasky,  and  the  alert  B.  P. 
Schulberg,  are  working  day  and  night  to  give  you  the  brilliant, 
modern  showmanship  hits  for  a  new  world.  ,4**4,44 


FOR  A  NEW 


■ 

WORLD    «    «  « 
\\\\\\\\\\\\WkWL\WL\\\\\\\V\\\\ 


5  New  Blood!  New  Stars.  Sparkling  youth.  Hurled  to  the  front 
by  public  demand.  *J  New  blood  in  short  features,  too.  Better, 
swifter  Paramount  News  captures  news  reel  leadership.  Sparkling 
Christie  Comedies.  Real  money  makers.  •!  Here  are  the  personal- 
ties who  will  command  the  big  money  at  the  box  office  in  1928-9. 


vTARS:  Harold  Lloyd  (Lloyd  Prods.  Paramount  releases),  Clara  Bow,  Lmil 
minings,  Kiehard  Dix,  Bebe  Daniels,  Adolphe  Menjou,  Esther  Ralston,  George 
Bancroft,  Charles  Rogers,  Pola  Negri,  Wallace  Beery,  Florence  ^  idor.  Douglas 
[acLcan,  Thomas  Meighan,  Sir  Harry  Lauder. 


EATURED  PLAYERS:  Richard  Arlen,  \\  ill  iam  Austin.  Sally  Blane, 
Ivelyn  Brent,  Mary  Brian,  Give  Brook,  Louise  Brooks,  Nancy  Carroll.  Lane 
handler,  Chester  Conklin,  Gary  Cooper,  Ruth  Elder,  James  Hall,  Neil 
lamilton,  Ivy  Harris,  Doris  Hill,  Jack  Holt,  Arnold  Kent,  Fred  Kohler,  Jack 
mien.  Paul  Lukas,  William  Powell,  Iris  Stuart,  Ruth  Taylor.  Fa\  W  ray. 

)I  RECTORS:  Ernst  Luhitsch.  Erich  von  Strohcim,  Victor  Fleming.  Malcolm 
It.  Clair,  Josef  von  Sternberg,  William  WeUman,  Rowland  V.  Lee,  Clarence 
adger,  Frank    Tut  tie.   Lothar  Mendes,  Luther  Reed,  Gregory  La  Cava,  II. 
'Abba die  D'Arrast,  Frank  Strayer,  Dorothy  Arzner.   Fred   Newmeyer,  John 
aters,  Victor  Schertzinger,  Ludwig  Berger,  Leonce  Perret,  (ieorge  Pearson. 

Largest  staff  of  young  showman-writers  in  the  world.     •!  In 
928-9,  exhibitors  who  don't  keep  up  with  the  modern  demands 
tust  go  down.  Old  stuff  plays  to  empty  seats  today.  There's  one, 
id  only  one,  insurance  for  exhibitor  prosperity  in  the  coming 
:  ason :    Paramount's  Whole  Show  Program.      *    «    «    «    «    +  « 


OTE  TO  E\HII$ITORS.  A  new  world.  Tables  ever  changing.  Paramount  wants  to 
Ke  advantage  of  new  developments  for  your  benefit.  This  announcement,  being  made  in  pari  in 
krance  of  the  photoplays  announced,  is  necessarily  based  upon  present  plan*  and  must  Dot  be 
<  isidered  part  of  any  written  exhibition  contract  


Motion  Picture  HoadqumTlmr*. 
Paramount  tltiililinu  at  Tim" 


\,„   1  nrli  I  if. 


II AIU)  LD  LLOYD 

FOLLOWING  "Speedy,"  now  playing  to  packed  houses 
everywhere,  Harold  Lloyd  plans  two  big  productions 
of  his  accustomed  high  standard  during  1928-9.  <J"Lloyd 
tops  the  stars  of  all  companies  in  drawing  power,"  says 
Variety  after  its  annual  check-up  of  all  theatre  records. 
A  mighty  tribute.  And  true.  t]J  You  never  know  your 
theatre's  real  dollar  capacity  until  you  play  Harold 
Lloyd.  i§  Lloyd  pictures  are  produced  by  the  Harold 
Lloyd  Corporation,  and  released  by  Paramount   *    *  « 


^/~kTT1Vrr\  1^ IT'lTir ^^T^ ^1  f  Before  release  to  picture  bouses,  "Wings"  will  be  synchronized  with  music  score 
^v-HJ-L^"  JLr  F  JL1>(  1  ~  •  and  the  8en8ationai  sound  effects  that  have  made  ii>  exhibition  ili<-  talk  of  a 
ation.    You  yel  in  \our  theatre  exactly  the  same  complete  "Wings,"  with  sound,  ;is  in  the  *2  triumph  !  « 


Vat 


*%5 


/Jt. 
05 


V/ 


*"//,. 


A 


THE  MOST  POPULAR  4  pi  1 11.  ON  THE  SCREEN 


AW 


starring  in  long  run  specials 


THREE  WEEK  ENDS.  By  Elinor 
Glyn.  Successor  to  "It"  and  "Red  Hair."  Same 
combination,  same  brilliant  box-office 
qualities. 

THE  FLEET'S  IN.  Clara  as  the  sailors' 
sweetheart,  with  a  man  in  every  port.  Fight- 
ing for  the  freedom  of  the  seize.    Sure-fire ! 


THE  SATURDAY  NIGHT  KID. 

The  red-headed  life  of  the  party  on  the  night 
the  world  makes  merry.  Daring,  sparkling  as 
champagne.         «       «       «       «       ■»       *  4 

APACHE  LOVE.   The  story  may  be 

changed.  At  present  planned  as  a  reckless 
romance  of  the  pleasure  dens  of  Paris.     «-  * 


Broadway's  smash  imj  staqe  hit 
to  be  great  cfe  luxe  special  now 1 


Elaborate  and  startlingly 
new  production  details  are 
being  worked  out  for  "Bur- 
lesque" which  prevent  its 
sale  to  motion  picture  the- 
atres at  the  present  time 
but  which  will  enhance  its 
value  many  fold  to  exhibi- 
tors when  it  is  ultimately 
released.   ^  Watch  for  it! 


It  l  it  MuSIJl E 


PARAMOUNT  proudly  announces  the  acquisition  of  the  motion  pic- 
ture rights  to  the  record-breaking  comedy- drama  stage  success 
of"  the  past  two  years!  Opened  September  1,  1927,  at  the  Plymouth 
Theatre,  New  York  City,  and  still  playing  to  crowded  houses.  By 
George  Manker  Watters  and  Arthur  Hopkins.  Poignant  loves,  laughs 
and  heartaches  of  backstage  life.  A  host  of  imitators,  but  only  one 
"Burlesque, " in  a  lifetime!  <1  The  well-known  director  and  the  all-star 
cast  of  popular  favorites  will  be  announced  soon.        «        «        •»  , 


RICHARD  DDL 

in  two  lavish 
special  productions 

"REDSKIN" 

Dix  as  u  modern  college  -  bred  Indian  youth  in  a  mighty 
drama  produced  upon  the  sweeping  scale  of  "Tin-  Vanishing 
American."  The  public  wauls  him  in  a  strong  dramatic  role. 

"UNCONQUERED" 

with  FLORENCE  VIDOR 

A  man  and  a  woman — social  opposites — flung  upon  a  tropical 
isle,  stripped  of  civilization  and  barriers,  fighting  theirwa)  to 
a  groat  love.   Two  big  stars!  A  splendid  box  office  special! 


tli  roe  splendid  Dix 


starring  successes 


"\\  ARMING  UP."  Dix  i„  a  8wif, 
athletic  comedy-romance.  Like  "The 
Quarterback."  The  male  idol  of  the 
screen  as  you  like  him.  Directed  l>\  Fred 
Newmeyer,  who  made  "Quarterback.11 

"MOR  \\  <>l  THE  MARINES." 

Richard  as  a  handsome,  daredei  il  lea  th- 
erneck.  First  to  fight,  and  l>>  no  means 
last  to  love!  W  Uh  our  more  citrkiii"  Dix 
release  to  be  unnovmced*       *       *  « 


"THE  MAN  WHO  NEVER 
MISSED 


99 


The  finest  dramatic  actor  on 


the  screen,  in  another  of  ihe  superb  characteriza- 
tions which  made  "Way  of  All  Flesh"  and  "Last 
Command"  cleanups  everywhere.  Jannings  in 
eleetrie  lights  today  means  paeked  houses  in  any 
town.  Cheered  alike  by  elasses  ami  masses.  • 


ELLIS    ISLAND "  Whatamarvel- 


ous  theme  lor  a  picture — the  heartaches  and 
romance  and  laughs  of  the  famous  Gatewaj  i<> 
\meriea !  \S  hal  a  role  lor  l  In-  <>ii<-  and  <>nl%  Jannings! 
A  piece  of  human  driftwood  <»n  the  mighty  im- 
migrant tide  thai  surges  through  the  I'orlal  of 
Opportunitj  to — ? 


(paramount  (pictures 


1 


"TAHITI  NIGHTS" 

with  Evelyn  Brent  and  Clive  Brook 


A  spectacular  special  weaving  a  tense 
drama  of  regeneration  in  the  romantic 
South  Seas.  Isles  of  refuge  for  the 
driftwood  of  humanity.  Seeking  forget- 
f illness  in  the  seductive  charms  of  the 


tropics.  Featuring  the  two  famous 
lovers  of  "Underworld''1  fame,  and  a 
strong  cast.  May  easily  prove  the  big- 
gest box-office  sensation  of  1928-29.  The 
public  wants  strong  drama  this  year! 


ft 


THE  HARD  BOILED 

ANGEL" 

with  Gary  Cooper  and  Nancy  Carroll 


The  star  of'Legion  of  the  Condemned" 
and  the  vivacious  heroine  of  "Abie's 
Irish  Rose."  In  a  sparkling  but  heart- 
piercing  drama  of  gay  Broadway  from 


the  inside.  In  which  New  York's 
most  sophisticated  chorus  girl  dis- 
covers that  she  has  a  heart.  Prom- 
inent director  to  be  announced. 


H 


William  Well  man 

PRODUCTION 


John  Monk  Saunders 

DIRECTOR  an o  AUTHOR 
OF  "WI NGS" 


"1928  will  be  a  dirigible 
year,"  saj  tin-  experts.  The 
l>i«:  ot-t-an  Iiikts  of  tin*  air  will 
flash  into  the  limelight  as  1  >r  i  I  - 
liantly  a>  did  Lindbergh  in 
1027.  I  Paramount.  r\«-r  <irr»t 
to  s«-ii>»-  box  <»fli< ■<•.  presents 
the  first  spectacular  special 
dirigibles  a-  a  thrilling 
background.  <  Made  bj  the 
producer  and  author  of 
•\\  Lugs"  and  "Legion  of  the 
Condemned.''        *       *  < 


The  politician 
whom  she  tried 
to  blackmail 


Her  ex-convict 

dancing 

partner 


William  Powell 

as 

PHILO  VANCE 
Detective 


The  millionaire 
with  the 
perfect  <ilibi 


The  famous 
physician  who 
loved  her 


Wild  KILLED  THE  MOST  BEAUTIFUL  WOMAN  ON  BROADWAY? 


THE 

CANARY  MURDER 
CASE 

With  William  Powell  as  the  famous  Philo  Vance, 
and  big  all-star  cast  of  favorites.  A  sure-fire 
special.    Mystery   is  the  vogue  of  the  hour. 


From  the  sensational  best 
selling  novel  by  S.  S.  Van  Dine. 
Read  by  millions  as  book,  and 
magazine  and  newspaper 
serial.  Most  popular  mystery 
story  in  last  five  years.  Sequel 
to  '"Benson  Murder  Case"  and 
"Greene  Murder  Case,"  other 
Philo  Vance  classics,  to  be 
produced  in  de  luxe  style  by 
Paramoun  t  as  Mystery  Series. 


"TAKE   ME  HOME" 

ami  three  more  star  hits 

<J  Beautiful  llehe  Daniels  fills  a  unique  and  verj  lucrative  niche  in  exhibitors1 
programs.  She  is  the  only  comedienne  on  the  screen  to<la\  who  can  at  the 
same  time  supply  laughs  ami  "it" — a  combination  which  the  public  love-. 
CJFour  especially  attractive  Daniels  vehicles  are  planned  lor  the  coming  season . 
Cfl  "Take  Me  Home"  (tentative  title)  is  the  first.  Casts  and  production  values 
will  he  poured  into  these  pictures  that  should  enable  them  to  top  the  drawing 
power  of  even  Miss  Daniels*  famous  "The  Campus  Flirt."  -  


1 


THE  STAR  OF  "UNDERWORLD"  IN  4  STRONG  DRAMAS 


Public  demand  made  George  Bancroft  a  star.    The  taste 
of  the  day  is  for  strong,  red-meat  film  fare.  Bancroft 
I  supplies  it  ideally.    The  same  virility,  big  casts  and 
I  elaborate  production  value  will  surround  Bancroft 
pictures  in  1928-9.    Star  pictures  in  the  special  class! 


GEORGE  BANCROFT 


"THE  DOCKS  OF  NEW  YORK." 

Josef  von  Sternberg   production,    director  of 
"Underworld."      By   John   Monk  Saunders, 
author  of  "Wings"  and  "Legion  of  the  Con- 
demned."   Bancroft  as  a  tough  stevedore. 

"SWAG."  Winner  of  $15,000  Paramount- 
Photoplay  Magazine  Idea  Contest,  in 
which 40,000picture  fans  entered.  ByRena 
Vale.     And  two  more  to  be  announced. 

(paramount  (pictures 


by  the  famous  author 
of  "Sadie  Thompson" 

THE 
LETTER 


5>5 


with  EVELYN  BRENT 
and  CLIVE  BROOK 

«fl  FromW.  Somerset  Maugham's  astonishing 
stage  play  hit  of  London  and  New  York.  A 
flaming  melodrama  of  the  white  ruling  class 
in  the  Malay  Peninsula,  in  whieh  the  killing 
of  her  admirer  by  a  rich  married  woman 
unleashes  a  torrent  of  scandal  and  intrigue. 


a  sparkling  special  with 
two  popular  stars 

"THE  UPSTART 
GENTLEMAN" 

with  RICHARD  ARLEN 
and  MARY  BRIAN 

^1  By  John  Monk  Saunders,  author  of 
"Wings"  and  "Legion  of  the  Condemned." 
The  action-romance  of  a  male  diamond  in 
the  rough  and  the  battles  he  fought  for  a 
beautiful  girl's  heart  and  hand.  With  a 
background  of  college  life  and  brilliant 
modern  youth.  A  popular  director  and  big 
supporting  cast. 


THE 


r 


YOUNGER 
SET 


fa 


CHARLES 
ROGERS 


BULLDOG  YALE 


"  After 
"Wings" 

and  "My  Best  Girl,"  Paramount  yields  to  public 
demand  and  presents  Charles  Rogers  as  a  star. 
Already  his  fan  mail  is  second  only  to  Clara  Bow's, 
the  largest  in  Hollywood.  The  first  Rogers  picture, 
"Bulldog  Yale,"  a  rousing  comedy-drama  of  col- 
lege life.  Breezy  with  youth,  snappy  as  a  flapper's 
smile.  A  Frank  Tuttle  Production.  By  Wells 
Root.  Both  of  Yale.  Followed  by  three  more 
Rogers  young-idea  pictures!  <  , 


■  J 


RUTH  TAYLOR 
JAMES  HALL 

ANNE  NICHOLS' 
"JUST  MARRIED" 


By  unanimous  request  of  the  great  American  public 
— two  popular  young  favorites  co-starring.  Their  first 
"Just  Married,"  from  the  Broadway  comedy  success 
by  Anne  Nichols  (author  and  producer  of  "Abie's 
Irish  Rose").  Big  cast  and  special  director  will  be  an- 
nounced soon.  Three  Taylor-Hall  companionate 
romances  released  in  1928-9.  ******* 


TARS    OF  TOMORROW 


Paramount,  the  star  maker. 
Enough  promising  youth  on  this 
company's  lot  now  to  pack  a  col- 
lege! Stars  of  tomorrow.  Gorgeous 
box  office  assets  for  exhibitors  on 
the  way.  With  the  one  and  only 
Paramount  training.   *    ->    *  « 


1  HHBMH  .trr-^w  vfi,  , ....<■  '  9HBH 

¥  PARAMOUNT  S  GLORIOUS  YOUNG  LOVERS  ¥ 

MdHMHBl              i     lllllllllllllllllllllWlillllliMWII  mi      /ii^^HE  ^  I 

FAY  WR  AY  GARY  COOPER 


^-f  new  an</  brilliant  starring  com- 
bination with  box-office  pins 


Fay  W  ray,  heroine  of  "The  ^  eli- 
ding March"  and  "Legion  of  the 
Condemned."  Gary  Cooper,  hero 
of  "Legion  of  the  Condemned." 


THE  FIRST  KISS 


Three  lavishly  produced  hue  dra- 
mas starring  Fay  W ray  and  Gary 
Cooper  are  coming  in  1928-9 


4  Radiant  >  on  t  li  and  romance  glow  in  these  twin  stars, 
ilread}  Famous  with  tin-  public  due  to  successes  in  previous 
pictures.  1928-9's  great  box-office  pair  of  screen  lovers. 
<  Their  first  co-starring  picture,  an  elaborate  production  of 
a  popular  Saturday  Evening  Post  circulation,  3,200,000  serial 
love  storj  b\  Tristram  Ttipprr.  C  Tin- drama  of  a  youth  who 
turns  picturesque  rix-r  bandit  for  the  honor  of  hi>  family. 
\nd  tin-  beautiful  heiress  who  braves  scandal  and  death  in 
her  great  love  for  him.  <  Strong  pictures  of  this  type  are  in 
high  favor  with  modern  audiences. 


ESTHER  MAILSTOM 


a  mighty  special! 

THE  CASE  OF 
LENA  SMITH" 


She  was  just  a  number  in  the  files  of  a  society  formed 
to  rescue  "bad'"  girls  —  but  what  a  story  of  strife,  sacri- 
fice and  heartache  behind  that  number!  A  part  made 
for  beautiful  Esther  Ralston's  flowering  talent.  Produced 
by  Josef  von  Sternberg,  director  of  "Underworld".  Story 
by  the  famous  novelist,  Samuel  Ornitz.  Big  cast.    *  • 

four  de  luxe  star  pictures 

"THE  SAWDUST  PARADISE''  Para- 

mount's  luscious  blonde  as  an  innocent-wise  charmer. 


HIGH  SOCIETY"  Miss  Ralston  as  a  rich 
debutante  shows  society  from  the  inside.  And  two  more 
pictures  to  be  announced.  ******* 


o^ 


to 


a* 


NX 


V4 


Suva 


\o- 


0£  Cbi^a- 


o 


ib  scale 
breast* 


TWO  BIG 
ALL-STAR 
SPECIALS 

Siroii"  dramas  of  the 
seamy  side  of  life,  dis- 
tinguished  bj  big, 
realistic  productions 
and  fine  casts.  In- 
<■  1  u d in g  Wall  a  c  «■ 
Beer 3  —  t  he  tough 
"hea vy "  Beerj  of 
"Behind  the  Door" 
fa  in  e  ,  not  I  h  e 
comedian.  • 


CHRISTIK  -JVlACLEAK 


•ECIALS 


DOUGLAS 

HaiIJ  AV 


"WANTED:     A   WOMAN"    Cood  news  for 

exhibitors!  The  combined  resources  of  the  Douglas  MacLean  and 
ihe  Christie  brothers  production  staffs  will  he  united  to  make  two 
big  feature  pictures  for  Paramount  release  in  1928-29.  *I  The 
pictures  will  he  of  the  same  audience  quality  as  MaeLcan's  "The 
Hottentot"  and  Christie's  "Charley's  Aunt."  <1  The  first  Mae- 
Lean-Christie  release  is  tentatively  titled  "Wanted:  A  Woman." 
Big  names  will  appear  in  the  supporting  east  and  a  well  known 
director  will  he  announced.  Title  of  the  second  picture  will  be 
available  soon.  C|  W  ith  the  drawing  power  of  .MaeLcan's  name 
and  the  unlimited  production  faeilities  back  of  him,  a  pair  of 
knockout  pictures  is  assured! 


A  DISTINCTIVE  STAR  IN  TWO 
DE  LUXE  PICTURES  


There  is  no  other  star  quite  like  Florence  Vidor  in 
motion  pictures  today.  Class,  exquisite  gowns,  an 
adorable  personality  and  expert  acting  abilit)  char- 
acterize her  performances.  CThe  first  Vidor  picture 
in  1928-29  is  tentatively  titled 

"DIVORCE 
BOUND" 

In  which  Miss  Vidor  startlingl)  demonstrates  that 
the  "weaker  sc\*"  i>  a  misnomer.  <  Assisted  bj  an 
augmented  cast  and  a  special  director.  Followed 
by  a  second  release  of  equal  strength.  Paramount 
promises  the  strongest  \  idor  classics  thai  exhibitors 
have  yet  received.  Special  exploitation  \>ill  be  placed 
behind  her  vehicles.  ^Always  a  favorite  with  the 
public,  Miss  Vidor  in  the  coming  season  will  be 
found  among  the  exclusive  list  of  topnotch  draw- 
ing stars  of  the  screen. 


FLORENCE 


VIDOR 


I 


THE  CRIME  OF 
INTERFERENCE 

tjFrom  the  tremendous  stage  success  "Interference, "  by  Ronald 
Pertwee  and  Harold  Dearden.  <JThe  legitimate  smash  hit  of  London 
and  New  York!  To  be  produced  on  a  spectacular  scale  by  a  special 
director  and  a  cast  loaded  with  favorites.  ^Sensational  drama  of  a 
society  scandal  that  threatens  to  engulf  an  innocent  woman  and 
how  a  "bad  man"  out  of  her  past  commits  a  crime  to  save  her.  The 
most  powerful  woman  picture  of  the  year. 

d  (paramount  (picture 


\  \mik  1 1  ill  .  fti^i^i  i 


Opened  October  18,  1927  at  the  Lyceum 
Theatre.  New  York,  and  still  playing  to  S.  R.  O. 


■Hi  HARHV 
LAUIIEH 


in 

HUNTING 
TOWER 

With  Vera  Voronina. 
From  the  famous  novel 
by  John  Buchan.  Screen 
play  by  Charles  Whitta- 
ker.  Presented  bj  Welsh- 
Pearson  &  (!«»..  Ltd. 
Directed  by  Ceo.  Pearson. 


the  >|  OH  MEL.  «»*' 
MONTMAKTHE 


Produced  in  Paris  bj 
Leonce  Perret.  Willi 
[van  Petrovitch  (star 
of  "The  Carden  of 
Allah"),  beautiful 
Louise  La  Crange  as 
the  artist's  model,  and 
Nita  Naldi.  * 


BEHIND  TNI  GIHMAN  LIMES 


Revealing  for  the  first  time  in  official  Cerman  war 
films  the  secrets  of  the  Cerman  battle  Lines.  The 
truth  about  Big  Bertha,  Cerman  efficiency,  Bailie  of 
the  Somme,  etc.  Astounding  in  realism,  breath-tak- 
ing in  sweep  and  dramatic  action.  W  illi  amazing  tech- 
nical effects,  of  which  "Metropolis"  was  onlj  a  hint! 


Produced  by  Ufa,  official 
German  government  pho- 
tographers during  the  war 


THE 

Wolf  Somi; 


CflFrom  the  tingling  Red  Book  Magazine  serial  by 
the  famous  novelist,  Harvey  Fergusson.  With 
Gary  Cooper,  and  a  east  especially  selected  by 
Jesse  L.  Lasky.  Present  plans  call  for  Victor 
Fleming,  who  made  "The  Way  of  All  Flesh,"  and 
Anne  Nichols'  "Abie's  Irish  Rose,"  as  director. 
€|The  dashing,  colorful  romance  of  a  young  giant 
of  the  Western  mountains  who  practically  abducts 
a  beautiful,  rich  Spanish  girl.  How  he  tames  the 
tigress  and  builds  an  empire  in  the  wilderness  is 
unfolded  in  one  of  the  big  specials  of  the  year. 


(X  (paramount  Qicture 


Thomas  Yleighan  i-  planning  bis 
Btrongesl  picture  in  years  for 
release  through  Paramount  in 
1928-9.  Title,  a  supporting  cast 
packed  with  favorites  and  a  u<  II 
known  director  will  soon  l>(- 
announced.  The  new  [VIeighan 
entertainments  are  big  draws 
with  all  classes  of  audiences. 
Produced  by  the  Caddo  Com- 
pany, Inc. 


with 

RICHARD  IRLEN, 
M  IR1    BR]  V\ 
CHESTER  CONKLUN 

Tempestuous  modern  young 
love,  ii>  hazards  and  heartaches, 
portrayed  in  a  l>iir  special  pro- 
due  lion  with  an  appeal  to  every- 
body who  has  ever  been  in  love. 
Ya  1 1 1  ri  11  n  two  stars  of  tomorrov 
in  their  greatest  roles.   *    *  • 


Production  plans  now  completed 
for  this  magnificen I  special.  Per- 
sonally supervised  by  Florenz 
Ziegfeld,  world's  greatest  ma- 
gician of  feminine  beauty.  Story 
of  Broadway's  garden  of  gaieties, 
heartaches  and  temptations. 
Featuring  all-star  cast  and 
famous  Ziegfeld  girls.  Well 
known  director  announced  soon. 

Ct  (paramount  (picture 


Ok2 


/AM;  GREY 


Special  featuring 
popular  Jack  Holt 

THE  WATER  HOLE. 


99 


Produced  partly  in  Technicolor  with  the  same  lavish 
values  that  made  "Wanderer  of  the  Wasteland"  so  popu- 
lar. Zane  Grey's  greatest  story.  Worthy  of  Class  A  first 
run  hookings.  Followed  by  three  Zane  Grey-Paramount 
pippins,  of  which  the  first  tn  o  are:    *       *       «       «  * 

rrA  V  ALANCHE"  \ ha*-triff*  d-ma  °f 

the  Kockies,  with  a 
smash  climax.    Presenting  Jack  Holt  in  a  strong  role. 

"SUNSET  PASS."  ?— 

Orey  novel  now 

enthralling  magazine  readers  as  a  serial.  With  Jack  Holt. 


TRADE  ^  -fr  *k       )f  w  MARK 


* 
★ 


^paramount 


★ 


THE  WHOLE  SHOW 
1928-29 

you  have  been 
reading  about 
the  finest  line-up 
of  specials 
and  star  hits 
ever  announced 
for  release  by 
PARAMOUNT 

or  any  other  company 
now  learn  about 
the  two  road-show 
sensations  of  1928-29 
and  an  amazing 
short-features  program 
from  PARAMOUNT 
motion  picture  headquarters 


Adolph  Zukor  and  Jesse  L.  Lasky  present 


EMIL  JANNINGS 


in  an 


ERNST  LUBITSCH 

production 

"THE  PATRIOT" 

with 

Florence  Vidor,  Lewis  Stone 

and  Neil  Hamilton 

Adapted  by  Hans  Kraly.    From  the  famous  play  by  Alfred 
Neumann.     Ii.  P.  Schull>er<i.  Associate  Producer. 

A  Paramount  Picture 


Opening  soon  on   Broadway  at  $2 
admission,    Not  for  sole  to  motion 
picture  theatres  at  the  present 
time. 


I 


PARAMOUNT' S 

supreme 
motion  picture 
achievement  ! 


Jk 


now  playing  to 
S.  R.  O.  at  $2  top 
44th  St.  Theatre 
New    York  City 


ST* 


VICTOR  FLEMING 
production,  with 
Jean  Hersholt,  Charles 
Rogers,  Nancy  Carroll 
and    all-star  cast 


not  for  sale  to  motion 
picture  theatres  at 
the    present  time. 


VIKM  I'H  XI  KOK  AXI»  .JESSE  L.  LVSKY  PRESENT 


(paramount  (pictures 


*I  Paramount  brought  Para- 
mount quality  to  the  short 
features  market  for  the  first 
time  in  1927-28.  Releasing 
horts  that  were  not  fillers 
but  little-giant  money  makers 

rough  sheer  entertainment  merit.  Capturing 
eadership  in  shorts  as  well  as  in  features. 

Paramount  News,  Christie  Comedies  and  the 
est  quickly  proved  the  class  of  the  industry. 


SHORT 
FEATURES 


Exhibitors  responded  with 
enthusiasm.  The  volume  of 
contracts  and  praise  ex- 
ceeded our  fondest  hopes. 
•I  Paramount  expresses  it* 
appreciation  by  offering  for 
1928-29  an  even  finer  line-up  of  shorts.  Read 
the  following  pages.  They'll  convince  you  that 
Paramount  Short  Features  arc  airain  a  mile 
ahead  of  the  field!  Paramount,  the  Whole  Show  ! 


3 


today's 
news 
reel 
leader! 

here  are  the  reasons: 

~|  BUSINESS.  Already  more  ac- 
-■-  counls  playing  Paramount 
News  than  most  other  news  reels 
have  taken  a  lifetime  to  get.  Busi- 
ness growing  steadily,  week  after 
week. 

{\  RECORD.  More  scoops,  more 
big  specials,  more  locals  dur- 
ing past  year  than  any  other  reel. 

Q  ORGANIZATION.  Worldwide. 

Headed  by  Emanuel  Cohen,  13 
years  editor  of  Pa  the  News.  Larg- 
est staff  of  expert  cameramen  in 
the  business.  Backed  by  mighty 
resources  of  Paramount.  Special 
Paramount  News  building  in  New 
ork  with  lightning-speed  equip- 
ment. 

/fl    SPEED.  All  speed  records 
broken  because  of  ultra-mod- 
ern set-up,  faster  methods  than 
other  reels. 

SHOWMANSHIP.  Breezy 
titles.    Fast   tempo.  Colorful 

shots.    What  the  public  of  today 

wants. 

r  ULTRA-MODERN.  Para- 
^-^  mount  News  competes  with 
no  old-fashioned  news  reel  or  news 
reels  working  on  old  lines.  Para- 
mount News  is  different.  As 
different  as  television  is  from  pom 
express.  Up  to  the  second,  progres- 
sive. In  a  class  by  itself.  THE 
NEWS  REEL  OF  TODAY!  « 


TWICE- 
ArWEEK 


Nine  big  local  editions  blanketing  the  United  States. 


showmen 

hail 

its 

merit! 

"The  outstanding  film  evenl  of 
l°27-Jl  is  the  way  Paramount  News 
Leaped  into  first  place  among  the 
news  reels,'*  says  a  leading  exhib- 
itor. "My  people  tell  me  the)  did 
not  know  a  news  reel  could  be  -m> 
amazingly  good!"  Thousands  of 
showmen  echo  this  opinion — and 
back  it  up  with  contracts.    *  • 


The  eyes  of  the  world 


ParaiioixtAeus 


Paramount  News  stations   girdle  the  civilized  globe 


Good  as  i  I  was  in  l()27-}{.  Paramoun  t 
News  plans  for  l()2<t-«)  are  even 
more  startling!  Paramounl  is  out 
to  clinch  fir>t  place  in  the  news 
reel  business  forever.  Nothing  can 
slop  us.  High-powered  national 
advertising  \»ill  spread  siill  further 
the  merits  of  THE  MW  §  Hi  l  l 
LEADER.  Paramount  News  is  vital 

to  the SUCCeSS  of  I  In-  modern  shoi*  - 

man.    Tin-  one  indispensable  news 

reel  !«««••«« 


PARAMOUNT  -  CHRISTIE  COMEDIES 


Cparamount- 

°  Christie 

Comedies 


CHRISTIE  COMEDIES  are  the  class  of  the  short  features  fun  field.  That's  proven  by 
exhibitor  and  audience  reports  and  the  widespread  booking  of  the  Christie  product, 
especially  in  de  luxe  houses.  "Best  theatres  everywhere"  is  more  than  a  slogan;  it's  a 
fact.  ^  Christie  stars,  backed  by  performance  and  years  of  national  advertising,  are  as 
popular  with  the  public  as  the  top-notchers  among  the  feature  stars.  Personalities  like 
Bobby  Vernon,  Billy  Dooley  and  Jack  Duffy  are  greeted  with  roars  whenever  they  bound 
vipon  the  screen.  Supporting  players  and  particularly  the  famous  Christie  beauty 
brigade  of  gorgeous  girls  are  favorites  with  all  types  of  audiences.  *J  "A  Christie  comedy, 
Paramount  News,  a  stage  show  and  a  feature  make  the  ideal  bill  for  a  de  luxe  theatre," 
says  Ed  Beatty,  general  manager  of  the  Butterfield  Circuit,  and  smart  showmen  agree. 
^  Christie  set  new  high  comedy  standards  in  1927-8;  the  1928-9  line-up  of  Paramount- 
Christie  product  promises  to  surpass  this.  Four  series  of  eight  releases  each  are  outlined 
on  the  following  pages.  ^  Look  them  over.  They're  the  best  comedy  product  that  will  be 
offered  you  during  the  coming  season  by  anybody.   They're  the  class  of  the  market ! 


PARAMOUNT  -  <  IIKIS  I II  COMEDIES 


BOBBY  YE RMOM 

Comedies 


EIGHT  boisterous  burlesques  and  fun  frolics  from  the 
College  Cut  Comedian.  Vernon  is  the  perfect  corned) 
type — the  little  guy  who  gets  kicked  around.  Teamed  with 
bouncing  Bobby  is  Eddie  linker,  the  big  fellow  with  the  big 
wallop.  W  illi  pretty  Patricia  Archer,  "Miss  Personality," 
as  leading  woman.  Also  Hannah  "Oatmeal"  Washington, 
a  dark  "chile,"  Gloria  Ivillian,  Virginia  Sale  and  others. 
<]]  Vernon  plays  more  de  luxe  houses  than  praetieally  an) 
Other  two-reel  eomedian  in  the  business!      •      •      «  « 


BILLY  DOOLEY 


EIGHT  more  from  the  goofy  gob,  the  dippy  diver,  Hilly 
Dooley.  His  funny  sailor  suit  is  greeted  with  roars 
whenever  he  ambles  into  view.  "Dooley  is  the  most  pop- 
ular comedian  in  the  field  of  shorts.  They  keep  asking 
for  him.  Give  us  more,"  writes  one  big  first-run  exhibitor. 
I|  Well,  here's  more,  brother — and  how!  Dooley  is  sup- 
ported, as  of  yore,  by  luscious  Vera  Steadman.  Also 
"Admiral"  Bill  Blaisdell,  Mary  Ashley,  Shirley  Collins 
and  a  shipload  of  nautical  but  nice  beauties.    •     •  • 


PARAMOUNT  -  CHRISTIE  COMEDIES 


ADVENTURES  OF 
SANDY  MACDUFF 


featuring 

JACK  DUFFY 

PLENTY  of  Scotch  jokes— now  the 
first  series  of  rollicking  Scotch 
comedies.  With  ihe  famous  "grandpop 
with  young  ideas."  They'll  love  fight- 
ing, spendthrift  Sandy  Macduff.  Sup- 
ported by  Neal  Burns,  Joan  Marquis, 
Eddie  Barry,  Bill  Irving,  Doris  Martel 
and  others.    8  releases.     •      *     *  « 


—III  III  llll  1 1  II II  ll  (  IIIM llll  ,m>IIB HimillililllllllMIIIHII  Ill 


CONFESSIONS  OF 
A  CHORUS  OIRL 


FUN  backstage  in  8  snappy  comedies.  The  last  word 
in  snap,  dash  and  jazzy  appeal.  Featuring  the  most 
beautiful  girls  in  Hollywood,  headed  by  adorable  Frances 
Lee.  Also  Billy  Engle,  Lorraine  Eddy,  Jimmy  Harrison, 
Betty  Lorraine,  Helen  Fairweather,  Jane  Laurell  and 
Buddy,  the  dog.  Fun  spiced  with  peaches,  sugar  daddies, 
high  jinks  and  merriment.  • 


Paramount  announces  the  release  of  a  series  of  two-reel  short  features  bringing  to  the  screen  more  greal  box 
office  star  and  author  names  than  all  the  electric  lights  of  filmdom  couhl  display !  Well-known  directors,  too. 
Cream  of  the  world's  acting  and  writing  genius  united.     Another  greal  coup  for  Paramount  exhibitors! 


EDW\RD  EVERETT 
HORTON 


O  comedy  sparklers  from  this  droll  star. 


"Call  Again,"  or  the  hilarious  adventures 
of  a  bold  had  man  in  a  girls'  boarding  school. 
"Vacation  Waves,"  or  what  happens  when  your 
wife's  mother  goes  along  on  your  summer 
vacation.  De  luxe  style,  popular  casts.  Pro- 
duced by  Hollywood  Productions.  A  Paramount 
Release.  «««««««« 


KRAZY  K AT 


IWENTY-SIX  releases  of  this  popular 


cartoon  series.  Adapted  from  the  famous 
newspaper  syndicate  feature.  Played  in  first  run 
theatres  everywhere.  Clever  Krazy  Kat,  his 
antics  and  his  pals.  Bigger  and  better  than  ever 
in  1928-9.  One  every  other  week.      •       *  * 

Presented  by  Charles  B.  Mintz.  Animated  by 
Ben  Harrison  and  Manny  Gould.     •       *  * 


INKWELL  IMPS 


ONE  every  two  weeks.  26  in  all.  Featuring 
Ko-ko,  the  komical  klown,  and  his  boy  and 
girl  friends.  Mirth -packed  cartoon  folks  in 
real-life  settings.  The  public  knows  and  loves 
them.  Nothing  else  like  it  on  the  market.  « 


Presented  by  Alfred  Weiss.  Produced  by  Max 
Fleischer.  Released  by  Paramount  «  • 


COMMINDER 

RICHARD  E 

BYRD'S 


PARAMOUNT 

announces  the  acquisition  of 
the  exclusive  motion  picture 
rights  to  the  outstanding 
world  event  of  1928-29!  On 
the  front  page  of  every  news- 
paper and  on  every  tongue. 
The  one  and  only  complete, 
actual  motion  picture  rec  or d 


Flight  to  the  South  (pole 


A  picture  every  audience 
everywhere  will  clamor  to  see! 

'"^Ihfc.'K  ,, 


REAMS  OF 
NEWSPAPER 
STORIES 
ALREADY 
STARTED 


SPECIAL  FEATURES 

RADIO 


Jfottr  fork  $imc£. 


SPECIAL  FFATfRF.? 
AUTOMOBILES 


JB 


SUNDAY.  MARCH  If.  10 


LIFTING  THE  VEIL  FROM  THE  ANTARCTIC 

The  Byrd  Expedition  Will  Face  Many  Perils  When  Its  Pilots  Attempt  to  Penetrate  the  Great  White 
Continent  With  the  Airplane— Fierce  Storms  and  Bitter  Cold  Dominate  This  Unknown  Area 


•I  An  unbeatable  array  of  forth- 
coming big  Paramount  road  shows, 
specials  and  star  hits.  *IAnd  now 
with  the  best  short  features  too 


PARAMOUNT 

The  Whole  Show 

1928-29 


De  luxe  entertainment  in 
the  modern  manner  from 

MOTION  PICTURE 
HEADQUARTERS 


jl  Broadside  of  Laughs 


44 


^0yiAJ  Jfr^ax^-^  ^l^,  presents  /'A 

BIG  BOY '4 


in 


44 


NAVY 
BEANS 

List  every  asset  you  look  for  in  a 
feature  comedy  .  .  .You'll  find  them 
all  in  this  spectacular  two-reel  laugh 
hit.  It's  a  "big"  picture  in  Short 
Feature  length. 

Keep  your  eye  on  "Big  Boy.''  When- 
ever his  winning  smile  flushes  on 
the  screen,  an  exhibitor  makes  ex- 
tra profits. 

BIG  BOY 

Juvenile 

♦COMEDIES* 


V — — *  r\ 


"THE  SPICE  OF  THE  PROGRAM" 


lumber,  Motion  Picture  Producer! 
•mi  Dbtr.buton  of  Amcrim.  Inc., 
WllX  H.  Hays.  I'rr$ident 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


They're 
singing  -  seeing 
playing  -  praising 
da nci ng  -  ta  I  ki  n  g 
whistling  -  applauding 

TO  SENSATIONAL 
BOX- O FFI C E  RECO R  D  J 


Inspiration  Pictures, Inc. 
and  Edwin  Care  we  present 


olores 


Helen  Hunt 

Jacksoris 
qreat  American 
classic 


Todays  most  popular  picture  title 


EATTLE  PITTSBURG 


"Ramona  a  big  hit  here  during 
its  week's  run." 


"Played  to  one  of  biggest  week 
Penn  has  ever  had." 

— United  Artists  Theatre 


ENVER     SALT  LAKE 


"Ran  one  week  to  big  business 
at  the  Rialto." 


"Broke  record  at  Paramoui 
Empress  of  over  two  years'  stan< 
ins:..  — Louis  Marcu 


FRANCISCO     Los  ANGELES 


"Three  weeks  to  tremendous 
business  at  the  St.  Francis." 


"Played  four  weeks  to  bigge 
business  house  has  had." 

— Bruce  Fowle 
United  Artists  Theatr 


X0t 

Set  your  date-forYOUR 
biggest  gate-9|ow/ 


RIO 


+ th  is 


+this 


WARNER  BAXTER -VERA  LEWIS- 
ROLAND  DREW-  MICHAEL  VISAROFF 


RADIO 

Millions  hear  this 
song  hit  sung  or 
played  at  least  ten 
times  a  day  over 
the  whole  country 


MUSIC 

\and  Records 

Paul  Whitcman — 
Victor,  Coluinhia 
j  and  Brunswick  rec- 
ords are  selling  hi«r ! 
Also  the  Leo  Feist, 
Inc.,  sheet  music. 

BOOK 

Sales 

Are  very  big. 
Kamona  is  now  in 
its  92nd  edition 
and  going  strong. 


icincl  a  q re  dfjjicture 


UNITED  ARTISTS  PICTURE 

EDWIN  CAREWE/mxfocfi 


It's  never  been  done  before 
by  ANY  company!! 


gain  Universal  has  heTictutes 


m 

It's  never  been  done  before 
by  ANY  company!! 


ndWill  how  em  toYouTIRS^k 


JAMES  CRUZE 

PICTURES  INC. 

SEASON  1928-1929 

TWENTY  PRODUCTIONS 

Including 

4  JAMES  CRUZE  SPECIALS  4 

ARE  NOW  ASSURED 

Thanks  to  the  Wholehearted  Cooperation 
of  the  Leading  Independent  Exchanges 

of  America 


The  Announcement  of  the  personnel  of  the 
Franchise  Holders  of  This  Most  Valuable  Product 
Will  Assure  Dependability  in  Handling.  Watch  for  it! 

A    FEW    TERRITORIES    ARE    STILL  AVAILABLE 
TO    RESPONSIBLE  EXCHANQES. 


JAMES  CRUZE  PICTURES,  INC. 

distributed  by 

ALLIED  DISTRIBUTORS  CORP. 

729-7  th  Ave.  New  York 


TAKE  A  COUPLE  OF  AD 
WRITERS,  A  HANDFUL  OF 
ARTISTS  AND  PLENTY  OF 

INK—  stir  carefully— 
—and  what  have 
you  got? 


GONE  are  the  days  when  exhibitors  thought  they 
could  fill  theatres  just  because  somebody's  bright  An- 
nouncement told  them  so.  Thank  heaven,  pictures  are 
being  bought  differently  today. 


(continued  on  next  page) 


EXHIBITORS  are  buying  their 
product  on  the  basis  of  experience. 

AND  the  experience  of  the  past 
four  years  shows  that  Metro- 
Goldwyn-Mayer  is  the  most  de- 
pendable source  of  picture  supply 
every  week  in  the  year. 

WE  know  what  weVe  got  for 
next  season.  But  it's  not  next 
season  yet. 


MAV 


JUNE 


S"«  Hon   Yu&     uta    f H     til     6»T  SUM   HON  Tj<S  WiO   Nl      f«|  ?AT 

I  ""1*1 


JULY 


AUGUST 


Sun  mux  nip  uieo  nn   mi    s»r  su«  ho n  met  wio  n  «, 


Gee  ivhiz!  I've  got  to  fill  my 
house  every  day  for  May, 
June,  July  and  August  I" 

MEANWHILE  well  continue  to  devote  ourselves  to 
helping  your  business  right  now.  And  weVe  got  the 
pictures  to  do  it.    Nothing  else  counts! 

ISN'T  IT  THE 
TRUTH! 

—exhibitors  agree  that  the  Metro- 
Goldwyn  -  Mayer  Annual  An- 
nouncement is  the  one  they  look 
forward  to  with  the  greatest  in- 
terest because  it  represents  the 
facts  (not  talk)  about  the  most 
important  product  on  the  market. 


"Whoopee!  These  M-G-A/f 
pictures  will  do  the  trick!" 


EVERY  WEEK  AN  M-G-M  HIT! 

RAMON  hlOVARRO,  Across  to  Singa- 
pore -  LON  CHANEY,  Laugh  Clown 
Laugh  —  DANE  -  ARTHUR,  Circus 
Rookies  —  SYD  CHAPLIN,  Skirts  — 
JOHN  GILBERT,  The  Cossacks  - 
DANE -ARTHUR,  Detectives- 
NORMA  SHEARER,  The  Actress  - 
WILLIAM  HAINES,  Telling  the  World, 
Mile,  from  Armentieres,  Diamond  Hand- 
cuffs—AND  MORE!  MORE!  MORE! 


THE  IMPORTANT 


COMPANY 


FACTS 


One  of  the  oldest  and  largest  theatre  circuits*  in 
the  country  has  selected  Motion  Picture  News  and 
entered  subscriptions  for  every  one  of  its  80  theatres. 
If  the  manager  of  any  one  of  these  theatres  wishes  to 
take  any  other  trade  paper  they  must,  themselves,  pay 
for  the  subscription. 

An  important  circuit*  with  headquarters  in  a  key 
city  sends  fifteen  subscriptions  to  Motion  Picture  News 
— one  for  circuit  headquarters,  one  for  the  general 
manager's  home,  and  thirteen  for  the  managers  of  each 
chain  theatre.  Along  with  this  order  went  cancellations 
of  subscriptions  to  all  other  trade  papers.  The  General 
Manager  explains  that  he  selected  the  News  because 
it  is  the  best  paper,  because  it  gives  comprehensive 
service,  and  that  he  wants  this  one  paper  only  in  his 
managers'  hands  so  as  to  have  uniformity  of  thought 
and  action. 


:  Names  on  file  in  this  office. 


America's  Famous  Leaders 


ROOSEVELT 

photo  ©  U.  a  U. 


TA  F-T 


WILSON 


HAR.DING  COOLIDGE 


OUR.  29 PRESIDENTS  And  tbe^willbe 

HTlE  PRESIDENT  GROUP 

nominated bp 

FIRST  NATIONAL 

£,1928-1929 

as  the  (greatest  'Product  ~Proqnm  of 
<&kven  Qiears  of  'Picture  (Making 

HERALDED  -  MOTION  PI 


<See 


Member  if  Motion  Picture  Producets  mi  Distributors  of  America  Inc~Wlll  H.Hays  fluUmt 


YoluiiH  XXXVII 


NEW  YORK  CITY,  MAY  5,  J92« 


No.  IK 


The  Industry's  Advance  Agent 

Trade  Paper  Advertising  and  the  Film  Salesman 

With  a  Foreword  By  William  A.  Johnston 


I AM  substituting  for  an  editorial  already 
written  for  this  issue,  a  statement  from 
an  experienced  salesman  of  film ;  it  is  the 
result  of  years  of  contact  with  the  exhibitor, 
and  the  latter,  I  am  sure,  will  read  it  with 
interest  and  regard  it  as  a  practical  present- 
ment of  a  much  misunderstood  problem : 

*     *  * 

\\  e  w  ho  form  the  personal  contact  end  of  the  busi- 
ness of  supplying  the  public  with  the  most  satisfactory 
form  oi  entertainment  ever  invented  are  in  a  position 
to  estimate  at  its  full  value  the  work  of  the  advertising 
and  publicity  men.  Every  w  ide-awake  film  salesman 
is  especially  interested  in  his  company's  estimate  of 
the  value  of  trade  paper  advertising  of  the  new  prod- 
uct which  is  about  to  be  put  on  the  exhibitor  market 
—  for  the  trade  paper  either  is  his  invaluable  advance 
agent,  or  a  total  loss. 

If  it  presents  to  the  exhibitor  early  and  attractive 
information  about  the  new  pictures,  the  salesman's 
work  is  half  done  before  he  presents  himself  on  the 
scene.  I  f  the  home  office  has  not  attended  to  this  im- 
portant detail,  the  salesman  "opens  cold."  lie  must 
begin  at  the  beginning,  using  such  information  as  the 
branch  office  is  able  to  supply  him  with,  and  probably 
multiply  his  visits  to  an  individual  customer  when  one 
visit  should  he  sufficient  to  close  the  deal. 

Every  unnecessary  visit  to  a  given  exhibitor  rep- 
resents an  inexcusable  addition  to  the  normal  and 
proper  expense  of  selling  a  picture  or  a  group  of  pic- 
tures. Any  oversight  at  the  home  or  branch  office 
which  results  in  piling  up  the  expense  of  delivering 
film  reacts  in  the  direction  of  increasing  film  rentals. 
Thus  the  exhibitor  himself  ultimately  is  a  loser 
through  no  fault  of  his  own,  and  not  a  willing  one — as 
all  salesmen  are  only  too  well  aware. 

Emphasis  is  here  placed  on  the  trade  paper  as  a 
medium  tor  this  service  because  it  cannot  be  success 
fully  denied  that  the  important  national  trade  organs 
oi  the  motion  picture  industry  have  progressed  side 
by  side  with  the  industrv  itself.  The  leading  ones 
are  not  only  subscribed  for  by  all  enterprising  theatre 
owners  or  managers,  but  eagerly  scanned  a--  soon  as 
received  for  news  about  the  latest  picture  releases 
which  thev  feel  thev  can  rely  on.   If  they  have  already 


bought  this  product,  they  want  to  be  reassured  regard- 
ing its  probable  appeal  to  their  patrons;  if  thev  have 
not  yet  bought  it,  naturally  they  want  to  satisfy  them- 
selves whether  or  not  they  owe  it  to  their  patrons  to 
make  room  for  it  on  their  booking  sheet. 

W  hen  such  information,  either  in  the  shape  of  ad- 
vertising displays  or  news  matter,  is  supplied  by  a 
responsible  trade  periodical  with  fixed  dates  of  publi- 
cation, it  has  much  more  weight  with  the  exhibitor 
than  the  same  information  circulated  independently 
by  the  interested  producer-distributor.  And  at  this 
early  stage  of  the  placing  of  untried  product  the  sales- 
man's chief  interest  in  advertising  is  in  the  kind  that 
bears  directly  on  the  making  of  the  film  contract. 
Later  on  he  will  take  the  next  advertising  step:  he 
will  endeavor  to  make  his  exhibitor  customer  satisfied 
with  his  bargain  by  joining  him  in  advertising  and 
publicity  to  the  consumer,  the  theatre  patron. 

Film  salesmen  have  reached  two  important  con- 
clusions with  respect  to  the  use  of  trade  paper  space. 
First,  they  consider  it  essential  in  effectively  present- 
ing the  company's  formal  announcement  of  the  com- 
ing year's  list  of  new  product — infinitely  more  effect- 
ive than  the  independent  issue  of  the  costliest  and  m<  >st 
attractive  art  catalogues;  so  useful,  in  fact,  and  con- 
vincing, that  they  would  abandon  the  latter  as  rep- 
resenting unwarranted  expense  Second,  owing  to 
the  meager  information  supplied  by  the  production 
department  for  the  general  announcement,  thev  point 
to  the  advantage  and  actual  need  of  a  series  of  sub- 
sequent displays  on  small  groups  and  individual  pic- 
tures whenever  detailed  information  is  forthcoming. 

Nowadays  exhibitors  do  not  have  to  be  told  that  the 
initial  announcement  of  a  new  season's  product  is  apt 
to  bristle  with  tentative  titles  for  the  simple  reason 
that  production  of  those  items  on  the  list  will  not 
begin  for  several  weeks  yet  to  come.  To  the  same 
circumstance  is  due  the  lack  of  certainty  about  stars 
and  the  make-up  of  supporting  casts.  Even  the  settle- 
ment of  the  story  question  is  not  always  definite  at 
the  time  of  the  original  announcement. 

But  this  information  is  all  the  more  acceptable  to 
the  exhibitor  prospect  owing  to  the  interest,  or  curi- 
osity, that  has  been  created  by  the  many  pages  of  art 

(Co iii in ind  pit  Page  i/Jj) 


A  New  Service  Feature! 

"Box-Off ice  Problems" 

Conducted  by  An  Exhibitor  for  Exhibitors 

Publication  of  this  important  addition  to  trade  paper  jour- 
nalism will  begin  in  next  week's  issue  of  Motion  Picture 
News,  Especial  attention  will  be  given  in  this  department 
to  the  needs  of 

The  Exhibitor  in  the  Smaller  Town 

Motion  Picture  News  takes  pleasure  in  announcing  that  it 
has  been  fortunate  in  securing  as  the  editor  of  this  new 
feature   a   Real   Showman — 

Charles  E*  Lewis 

Managing  Director,  Capitol  Theatre,  Middletown,  Conn. 

Watch  for  the  first  article  by  Mr.  Lewis.  In  exhibitor  language 
and  strictly  from  the  exhibitor  viewpoint,  he  will  discuss  all 
angles  of  theatre  operation  in  the  smaller  town,  which  is  a  highly 
important  factor  in  the  industry. 


In  Next  Week's  Issue  of  Motion  Picture  News 


May    5 ,    J  9  28 


1  .27 


Paramount  Plans   72  Features 

Schedule  Includes  25  Specials,  35  Starring  Offerings,  11  Out- 
side Productions,  3  Road  Shows 


PARAMOUNT  has  definitely  decided 
upon  ;i  production  schedule  of  74 
feature  length  pictures  for  the  1928- 
1929  season.  This  group  is  made  up  of  25 
special  features,  35  starring  offerings,  11 
pictures  made  by  outside  producers  releas- 
ing through  Paramount,  and  3  road  show 
product  ions. 

For  the  portrayal  of  these  stories,  such 
Paramount  stars  as  Clara  Bow,  Emil  Jan- 
nings, Richard  Dix,  Adolphe  Menjou,  Bebe 
Daniels,  George  Bancroft  and  Wallace 
Beery  will  he  augmented  by  the  graduation 
of  a  number  of  young  players  into  stardom 
a  result  of  their  work  in  the  company's 
features  during  the  past  year. 

Among  these  new  luminaries  who  will  be 
starred  or  featured  during  the  new  season 
are,  Charles  Rogers,  who  will  be  starred  in 
a  series  of  four,  Fay  Wray  and  Gary 
Cooper,  who  will  be  starred  in  a  series  of 
three,  and  Ruth  Taylor  of  "Gentlemen 
Prefer  Blondes"  fame,  and  James  Hall, 
who  will  be  co-featured  in  three  comedy- 
mtelodramas.  Other  young  players  who  will 
be  given  more  important  roles  in  the  new 
program  are:  Richard  Arlen,  Mary  Brian, 
Nancy  Carroll,  Lane  Chandler,  Ivy  Harris, 
Doris  Hill,  Jack  Luden  and  Iris  Stuart. 

The  following  directors  are  under  con- 
tract to  the  company;  Ernst  Lubitsch, 
Joseph  von  Sternberg.  William  Wellman, 
Clarence  Badger,  Harry  D'Arrast,  Gregory 
La  Cava,  Hobart  Henley,  Rowland  V.  Lee, 
Mai  St.  Clair,  Frank  Tuttle  and  John 
Waters. 

Among  the  authors  whose  works  will  form 
the  basis  for  Paramount  pictures  are:  Owen 
Davis,  Richard  Washburn  Child,  John  Monk 
Saunders,  James  Montgomery  Flagg,  W. 
Somerset  Maugham,  Kdna  Ferber,  Elinor 
Glyn,  George  S,  Kaufman,  Jim  Tully, 
Ernest  Va.jda.  Dana  Burnet,  Tristram  Tup- 
per,  Anne  Nichols  and  S.  S.  Van  Dine. 

Three  Road  Shows 

Clara  Bow,  Richard  Dix  and  Esther 
Ralston  will  be  starred  in  a  number  of  spe- 
cial productions  in  addition  to  the  regular 
program  pictures  they  will  make.  Wallace 
Beery  will  also  make  two  specials. 

The  list  of  feature  length  productions  so 
far  arranged  for  the  new  season  includes  the 
following: 

There  will  be  three  road  shows:  "The 
Patriot,"  an  Ernst  Lubitsch  production 
starring  Emil  Jannings,  with  a  sup- 
porting cast  including  Florence  Vidor, 
Lewis  Stone  and  Neil  Hamilton.  The  story 
deals  with  the  life  of  the  mad  Czar  Paul 
of  Russia. 

The  second  road  show  is  "Wings,"  about 
which  little  need  be  said  because  it  has 
already  demonstrated  its  right  to  be  in- 
cluded in  the  class  of  road  shows  through  its 
box-office  performance  at  the  Criterion 
Theatre,  New  York  City,  and  elsewhere 
throughout  the  world. 

"Abie's  Irish  Rose,"  third  of  the  trio,  is 
now  being  shown  at  the  44th  Street  Thea- 
tre, New  York  City.  Victor  Fleming  di- 
rected the  picture  version  under  the  super- 
vision of  Anne  Nichols.  The  cast  includes 
Jean  Hersholt,  Charles  Rogers,  Nancy  Car- 


roll. J.  Parrel]  McDonald,  Nick  Cogley, 

Kn-a  Iv'osanox  a,  t  'amillus  Prctal,  Ida  Kram 
er  and  Bernard  Gorcey. 

Among  the  special  productions  which 
Paramount  will  release  during  the  coming 
season  are : 

"The  Wedding  March,"  with  Erich  von 
Stroheim  as  author,  producer  and  star,  and 
with  Fay  Wray  featured.  Principal  players 
in  support  include  Za/.u  Pitts  Maude 
George,  Dale  Puller,  Mathew  Betz.  George 
Fawcett,  George  Nichols,  Cesare  Gravina, 
I  fughie  Mack. 

Jannings  will  make  two  other  special 
productions.  One,  "The  Man  Who  Never 
Missed,"  an  adaptation  of  the  Red  Book 
serial  bv  Mildred  Cram,  directer  by  Lot  ha  r 
Mendes.    The  next  is  "Ellis  Island." 

First  of  the  Wallace  Beery  specials  will 
be  "Beggars  of  Life,"  a  picturization  of 
the  Jim  Tully  story  in  which  Beery  will  do 


PARAMOUNT  has  arranged  a  schedule 
which  provides  for  /the  release  of  ap- 
proximately 200  short  subjects  dur- 
ing the  1928-29  season.  This  program  will 
include  104  issues  of  Paramount  News,  32 
two-reel  Christie  comedies,  two  two-reel 
Edward  Everett  Horton  comedies,  26  one- 
reel  Krazy  Kat  cartoons,  26  one-reel  Ink- 
well Imps  cartoons  and  12  two-reel  "Great 
Stars  and  Authors." 

The  Christie  product  will  be  produced  in 
two  studios,  at  the  original  Christie  plant 
and  at  the  new  studio  at  Studio  City.  There 
will  be  two  novel  series  in  this  Christie  out- 
put, both  of  them  made  up  of  two-reelers, 
one  under  the  general  brand  of  "The  Con- 
fessions of  a  Chorus  Girl,"  with  a  group  of 
eight  stories,  and  the  other,  "Sandy  McDuff 
Comedies,"  also  eight  in  number. 

Frances  Lee  will  be  featured  in  the 
"Chorus  Girl"  series  and  the  supporting 
casts  will  include  Nancy  Dover.  Billie  Fugle. 
Lorraine  Eddy,  Jimmie  Harrison,  .lane 
Laurell,  Betty  Lorraine  and  many  other-. 

The  "Sandy  MacDutf  Comedies"  will  be 
a  series  of  Scotch  stories  with  .lack  Duffy 
in  the  name  role.  Duffy's  supporting  casts 
will  include  the  comedians,  Neal  Burns. 
Eddie  Barry  and  a  new  leading  lady.  .loan 
Marquis,  who  recently  graduated  from  the 
Christie  beauty  brigade. 

Bobby  Vernon  will  start  his  tenth  year 
with  the  Christies,  making  a  series  of  8  two 
reel  comedies  of  the  same  type  as  in  the 
past.  He  will  select  a  new  leading  lady 
from  the  Christie  aggregation. 

Billy  Dooley  starts  his  third  season  with 
the  Christies  and  will  be  seen  in  a  series  of 
8  two  reel  comedies.  He  will  continue  his 
role  of  "sap  sailor."  Sid  Smith,  Bill  Blais- 
dell.  Vera  Steadman.  Mary  Ashley  and 
Shirley  Collins  will  constitute  his  major 
support. 

The  two  Edward  Everett  Horton  two  reel 
comedies,  produced  by  Hollywood  Produc- 


a  heavy  role,  his  first  in  a  long  time.  The 
story  will  be  adapted  for  the  screen  by 
Benjamin  Glazer,  and  William  Wellman, 
"Wings"  director,  will  guide  Beery  through 
his  business.  In  the  cast  will  probably  be 
Louise  Brooks  and  Richard  Arlen. 

"The  Tong  War"  will  be  the  other  star- 
ring special,  with  the  star  again  in  a  heavy 
role.  The  picture  will  tell  the  inside  story 
of  the  Chinatown  tong  war,  white  slaves, 
loves  and  battles. 

Canary  Murder  Case  Filmed 

"The  Canary  Murder  Case,"  based  on  the 
murder  of  a  famous  Broadway  beauty,  will 
also  be  a  Paramount  special.  William 
Powell  will  be  featured  in  the  role  of  Philo 
Vance,  the  scientific  detective  who  solves 
the  murder  case.  The  storv  is  by  S.  S.  Van 
Dine. 

(Continued  on  Parje  1485) 


tions,  will  bear  the  titles,  "Call  Again" 
and  "Vacation  Waves." 

Emanuel  Cohen,  Director  of  the  Para- 
mount Short  Feature  Department,  has  ar- 
ranged with  Eugene  Spitz,  producer,  to  re- 
lease a  series  of  twelve  two  reel  pictures 
which  will  bear  the  brand  name.  "Great 
Stars  and  Authors." 

By  an  agreement  between  Spitz  and  the 
Actor's  Fund  and  Author's  League  of 
America,  Spitz  will  have  the  stories  of  such 
tictionists  as,  Rita  Wei  man,  George  Ade, 
Fanny  Hurst,  etc.,  and  such  stars  of  the 
legitimate  stage  as  Jane  Cowl,  Lenore  1*1- 
ric.  Holbrook  Blinn.  Catherine  Cornell  and 
many  others  of  equal  importance.  The  pic- 
tures are  being  made  at  the  Cosmopolitan 
studios  in  New  York  and  will  be  elabo- 
rately produced. 

The  first  of  the  series,  "Two  Masters," 
has  been  finished.  The  story  is  an  original 
by  Rita  Weiman  and  the  cast  includes  Mary- 
Fa  ton.  star  of  "The  Five  0 'Clock  Girl." 
now  running  in  New  York  City,  Rex  Cherry- 
man,  leading  man  in  "The  Trial  of  Mary 
Dugan,"  another  New  York  stage  success, 
Guy  Bates  Post,  Carroll  McComas,  Clark 
Silvernail.  Minnie  Dupree,  Tammany 
Young,  Fddie  Nelson,  Jenny  Eustace,  Ann 
Sutherland  and  Eddie  Robbins. 

Paramount  has  contracted  with  Com- 
mander Byrd  for  the  exclusive  pictures  of 
Byrd's  Antarctic  expedition.  Two  Para- 
mount cameramen  will  accompany  Byrd  and 
make  a  motion  picture  record  of  the  ex- 
pedition. 

Paramount  has  renewed  its  contract  with 
Charles  B.  Mintz  for  the  release  of  a  series 
of  26  one  reel  "Krazy  Kat"  cartoons.  This 
is  the  same  number  contracted  for  on  the 
present  season's  program. 

Paramount  has  also  renewed  with  Max 
Fleischer  for  another  series  of  26  one  reel 
"Inkwell  Imps"  cartoons  featuring  the 
cartoon  character  "Koko"  and  his  dog. 


200  Short  Subjects  Planned  by 
Paramount  for  '28- '29 


1428 


Motion    Picture  News 


M-G-M  Announces  New  Schedule 

Company  Lays  Plans  to  Produce  Approximately  44  Pictures 

for  the  1928-29  Season 


DURING  the  coming  year  Metro- 
Goklwyn-Mayer  will  produce  and 
distribute  approximately  44  pic- 
tures, according  to  announcement  by 
Nicholas  M.  Schenck,  president  of  Loew's 
Inc.,  and  of  M-G-M.  This  is  a  reduction 
in  quantity  from  the  current  season,  but 
the  stories  were  carefully  selected  as  being 
best  adapted  to  the  interests  of  distributors 
and  exhibitors,  according  to  the  announce- 
ment from  the  company. 

The  three  outstanding  productions  on  the 
new  schedule  will  probably  be  "Show 
People,"  a  King  Vidor  film  co-starring 
Marion  Da  vies  and  William  Haines;  "The 
Carnival  of  Life,"  a  story  with  a  Viennese 
setting,  co-starring  John  Gilbert  and  Greta 
Garbo,  under  Clarence  Brown's  direction, 
and  "The  Loves  of  Casanova,"  a  French 
production  described  as  dealing  with  some 
of  the  romantic  highlights  in  the  career  of 
the  world's  most  famous  philanderer. 

Greta  Garbo,  who  rose  to  stardom  within 
such  a  brief  period  after  coming  to  this 
country  from  Sweden,  will  appear  in  three 
individual  starring  productions  during 
1928-29,  two  of  which  will  be  "Tiger 
Skin,"  an  original  story  for  the  screen  by 
Elinor  Glyn,  and  "The  Single  Standard," 
a  picturization  of  the  newspaper  serial  of 
that  name  by  Adela  Rogers  St.  John. 

John  Gilbert  will  be  seen  in  "The  Devil's 
Mask,"  a  dramatic  story  of  foreign  ad- 


SEVEN  groups  of  short  subjects  are 
announced  for  the  1928-2!)  season  by 
M-G-M,  which,  including  104  news 
reels  will  "bring  the  season's  output  of 
.shorts  close  to  the  200  mark.  This  will  be 
the  second  year  the  company  has  partici- 
pated in  this  field  and  it  will  mark  a  con- 
tinuance of  the  same  program  that  has 
proven  so  successful  during  the  current 
season. 

Hal  Roach  will  produce  forty  comedies  as 
his  contribution  ,to  the  M-G-M  short  subject 
program.  They  will  be  divided  into  four 
groups  of  ten  pictures  each.  Charley  Chase 
will  again  star  in  one  series;  Our  Gang  will 
continue  with  a  new  group,  as  will  Stan 
Laurel  and  Oliver  Hardy.  The  fourth  series 
of  ten  will  be  the  "All  Star"  scries  in 
which  Max  Davidson  will  be  one  of  the 
featured  players. 

The  Charley  Chase  series  will  be  identi- 
cal with  those  in  which  the  star  has  ap- 
peared during  the  current  season,  while 
Our  Gang  will  continue  its  merry  way  with 
its  personnel  of  Joe  Cobb,  Farina,  dune 
Darling,  Wheezer,  Harry  Spear  and  Spot, 
the  dog,  augmented  with  the  presence  of 
Mary  Anne  Jackson,  diminutive  star  re- 
cently signed  to  a  long  term  contract.  Pro- 
duction will  continue  under  the  supervision 
of  Robert  Mc  Gowan,  vice-president  of  the 
Hal  Roach  studios. 

Stan  Laurel  and  Oliver  Hardy  have  been 
transferred  from  the  All  Star  series,  as  they 


venture,  and  in  one  other  vehicle  which 
has  not  yet  been  announced. 

Norma  Shearer  Has  Four 

Four  Norma  Shearer  starring  vehicles 
are  scheduled  for  the  coming  season,  al- 
though only  one,  "Ballyhoo,"  has  been  an- 
nounced by  title.  "Ballyhoo"  is  an  adapta- 
tion of  the  novel  of  carnival  adventure  by 
Beth  Brown. 

William  Haines  will  appear  in  "Excess 
Baggage,"  a  picturization  of  the  current 
Broadway  play,  which  . lames  Cruze  will 
direct,  and  in  three  other  pictures  to  be 
announced  later. 

Lon  Chaney,  "the  man  of  a  thousand 
faces,"  will  have  the  role  of  a  police  de- 
tective in  "While  the  City  Sleeps,"  a  story 
of  a  big  city's  "Chinatown,"  and  will  be 
seen  in  three  other  photoplays  during  the 
new  season. 

Buster  Keaton,  who  recently  signed  a 
long-term  starring  contract  with  Metro- 
Goldwyn-Mayer,  will  do  "The  Camera 
Man"  and  one  other  still  unannounced 
picture  for  the  new  season.  "The  Camera 
Man"  has  as  director  Ed.  Sedgwick,  who 
made  "West  Point"  and  "Circus  Rook- 
ies," and  concerns  the  farcical  adventures 
of  a  newsreel  man  in  search  of  new  thrills. 
Marceline  Day  has  the  feminine  lead. 

Lew  Cody  and  Aileen  Pringle,  the  co- 
starring  combination,  will  appear  in  "The 


have  proven  during  the  past  year  that  their 
personalities  overshadow  any  discriptive 
title  which  might  be  applied  to  their  come- 
dies. They  will  continue  next  year  in  the 
type  of  comedies  that  have  proven  so  popu- 
lar. 

Edna  Marian  and  Viola  Richard,  Hal 
Roach  comedy  beauties,  will  appear  again 
in  support  of  various  stars  but  several  addi- 
tional beauties  will  also  be  cast  in  similar 
roles. 

The  Ufa  "Oddities,"  the  one  reel  series 
of  strange  things  and  people  from  every 
part  of  the  world,  will  again  be  present  on 
the  M-G-M  schedule  during  1928-29.  Next 
year,  however,  the  series  will  consist  of 
twenty-six  releases  which  will  provide  a 
regular  release  of  one  every  other  week, 
instead  of  the  series  of  twenty-five  which 
are  now  being  released. 

The  Great  Events  Series  will  be  continued 
in  the  new  year  along  the  same  lines  estab- 
lished at  the  present  time.  The  series  will 
consist  of  six  releases  of  two  reels  each 
featuring  great  moments  in  the  lives  of 
great  people  of  history.  Again  the  seiies 
will  be  produced  in  Technicolor  throughout 
with  supervision  of  production  under  the 
personal  attention  of  Dr.  Herbert  Kalmus. 
R.  William  Neill,  responsible  for  the  direc- 
tion of  most  of  the  current  series,  is  ex- 
pected to  continue  his  association  with  Dr. 
Kalmus. 

That  M-G-M  News  will  be  continued  dur- 
ing the  coming  year,  goes  without  saying. 


Baby  Cyclone"  and  two  other  plays  during 
the  coming  season.  "The  Baby  Cyclone" 
is  the  film  version  of  George  M.  Cohan's 
recent  farce,  which  not  long  ago  finished 
an  engagement  at  the  Henry  Miller  theatre, 
New  York. 

"Gold  Braid,"  which  will  have  a  back- 
ground of  the  United  States  Navy,  will  be 
one  of  Ramon  Novarro's  starring  vehicles. 
This  will  present  the  Latin  star  in  the  role 
of  an  ensign.  The  other  new  Novarro  pic- 
ture is  to  be  announced  later. 

Four  comedy  vehicles  for  the  newly  or- 
ganized team  of  Karl  Dane  and  George  K. 
Arthur  are  announced  for  the  new  season, 
although  the  name  of  only  one,  "Camping 
Out,"  is  given  at  this  time. 

Lillian  Gish  will  appear  in  one  Metro- 
Goldwyn-Mayer  release  for  1928-29.  This 
is  "The  Wind,"  a  picturization  of  Dorothy 
Scarborough's  novel  of  the  same  name  and 
tracing  the  dramatic  effect  of  the  Texas 
storm  country  on  a  girl  from  the  East. 

Three  from  Cosmopolitan 

Cosmopolitan  Productions,  releasing  its 
product  through  M-G-M,  has  announced 
three  definite  pictures  for  the  new  season, 
"Our  Dancing  Daughters,"  an  original 
story  by  Josephine  Lovett,  has  as  director 
Harry  Beaumont,  and  in  the  three  chief 
feminine  roles  Joan  Crawford,  Dorothy 
Sebastian  and  Anita  Page.  "Breakers 
Ahead,"  the  Cosmopolitan  Magazine 
serial  by  Fannie  Hurst,  will  also  be  pro- 
duced. Another  Cosmopolitan  film  will  be 
the  story  tentatively  titled  "Mother  and 
Sons,"  an  original  story  for  the  screen. 

Included  in  the  list  of  pictures  an- 
nounced by  M-G-M  are  ' '  The  Bellamy 
Trial,"  Monta  Bell's  screen  version  of  the 
mystery  story  by  Frances  Noyes  Hart.  The 
cast  selected  for  this  film  includes  Beatrice 
Joy,  Margaret  Livingston,  Betty  Bronson, 
and  Kenneth  Thompson.  Other  photoplays 
are  "The  Wonder  of  Women,"  picturiza- 
tion of  Hermann  Sudermann's  novel, 
"Stephen  Trombolt's  Wife,"  and  "A  Free 
Soul,"  cinema  version  of  the  story  by 
Adela  Rogers  St.  John,  which  was  adapted 
to  the  stage  under  the  same  name  by  Wil- 
lard  Mack. 

Tim  McCoy,  new  Western  star,  will  enact 
the  central  role  in  six  pictures  during  the 
coming  season,  titles  of  which  are  to  be 
announced  later. 

Short  features  to  be  produced  during  the 
coming  season  include  six  new  films  in  the 
' '  Great  Events ' '  series,  made  by  Techni- 
color process,  26  Ufa  "Oddities,"  one- 
reel  camera  studies  of  the  same  type  as 
those  distributed  so  successfully  last  year, 
10  Hal  Roach  "Our  Gang"  comedies,  10 
Charley  Chase  comedy  vehicles,  10  two- 
reel  comedies  with  Stan  Laurel  and  Oliver 
Hardy,  10  Ail-Star  comedies,  and  104  is- 
sues of  the  M-G-M  News  Reel. 

Schenck  Makes  Prediction 

Nicholas  M.  Schenck,  in  announcing  his 
company's  plans  for  the  coming  cinema 
season,  also  made  a  prediction  as  to  the  out- 
look for  motion  picture  entertainment  dur- 
(Continued  on  Page  1487) 


Seven  Short  Subjects  Groups  for 
New  M-G-M  Season 


May    5 ,    19  2  8 


1429 


Four  New  Stars  for  First  Natl 

Company  Announces  New  Season's  Production  Schedule  at 

Annual  Meeting  Held  in  Chicago 


FROM  out  of  the  Firsl  National  sales 
convention  ;ii  the  Drake  Hotel  in 
Chicago  comes  word  of  the  com- 
pany's productions  for  the  H)'2S-12!)  season 
and  also  the  announcement  of  tour  new 
stars — Corinne  Griffith,  Alice  White,  Doro- 
thy Mackaill  and  .lark  Mulhall. 

A  minimum  of  54  productions  will  be 
made  by  the  company  for  the  season,  in- 
cluding  seventeen  stage  hits,  nine  important 
novels,  a  number  of  recent  outstanding  short 
stories  and  several  original  screen  stories. 

The  season's  product  will  be  known  as 
the  "President  Group.''  The  productions 
will  be  sponsored  by  Richard  A.  Rowland, 
general  and  production  manager  for  the 
past  five  years,  who  planned  the  group  with 
Watterson  R.  Rot  hacker,  managing  direc- 
tor of  the  studio;  Al  Rockett,  west  coast 
production  manager;  John  McCormick,  pro- 
ducer of  the  Colleen  .Moore  series;  Sam  K. 
Rork,  who  has  produced  many  hits  for  First 
National  release;  E.  M.  Asher,  Ned  Marin, 
Henry  Hobart  and  Charles  R.  Rogers. 

Among  the  directors  who  will  be  respon- 
sible for  the  making  of  these  productions 
are:  George  Fitzinaurice,  Alfred  Santell, 
Frank  Lloyd,  Charles  Brabin,  Richard  Wal- 
lace, John  Francis  Dillon  and  Mervyn  Le 
Roy. 

Two  late  specials  were  announced  by  Mr. 
Rowland.  They  are,  "The  Good-bye  Kiss" 
and  "Toilers  of  the  Sea."  The  former  is 
a  Mack  Sennett  production  with  the  World 
War  as  a  background.  The  leading  role 
will  be  played  by  Sally  Filers,  a  newcomer 
to  the  screen.  Matty  Kemp  is  the  hero  of 
the  story,  while  others  in  the  cast  are, 
Johnny  Burke,  Alma  Bennett,  Carmelita 
Geraghty,  Wheeler  Oakman  and  Lionel  Bel- 
more. 

"Toilers  of  the  Sea"  is  to  be  a  Robert 
Kane  production  from  the  Victor  Hugo 
novel  and  will  be  produced  on  a  large  scale. 

Four  for  Colleen  Moore 

Colleen  Moore  will  be  seen  in  four  pic- 
tures, all  of  them  specials  produced  by 
John  McCormick.  Her  first  for  the  new 
year  will  be  "Lilac  Time,"  which  Direc- 
tor George  Pitzmaurice  recently  completed. 
It  is  based  on  Jane  Cowl's  great  stage  suc- 
cess. In  the  supporting  cast  are  Gary 
Cooper,  Eugenie  Besserer,  Burr  Mcintosh, 
Arthur  Lake,  Dan  Mason,  Emil  Chautard, 
Lieut.  Richard  Grace  and  many  others. 

"Synthetic  Sin"  is  another  Colleen 
Moore  special.  It  is  from  the  Broadway 
play  by  Frederic  and  Fanny  Hatton.  "Baby 
Face,"  from  the  Cosmo  Hamilton  story 
and  "The  Richest  Girl  on  Earth,"  written 
by  John  Emmett,  will  he  other  Colleen 
Moore  specials. 

The  first  Corinne  Griffith  picture,  under 
her  new  contract,  will  be  a  special,  now  in 
work  under  the  direction  of  Frank  Lloyd. 
It  is  "The  Divine  Lady,"  from  E.  Bar- 
rington's  novel.  In  the  supporting  cast  are 
Victor  Varconi,  Ian  Keith,  Montagu  Love, 
M  arie  Dressier,  Dorothy  Cummings,  Wil- 
liam Conklin  and  Julia  Swayne  Gordon. 
"Outcast,"  from  the  stage  success  by  Hu- 


Walter  Reade  Acquires 
Columbia  in  N.  Y. 

WALTER  READE,  prominent 
New  York  and  New  Jersey  the- 
atre owner,  has  acquired  the 
Columbia  Theatre  at  Broadway  and 
Forty-Seventh  Street  in  New  York. 
The  price  paid  for  this  leasehold,  which 
was  owned  by  the  Columbia  Building 
and  Theatre  Company,  is  said  to  have 
totaled  $750,000.  It  is  said  to  be  Mr. 
Reade's  intention  to  continue  operat- 
ing the  house  as  a  Burlesque  theatre 
for  at  least  two  years. 

The  acquisition  of  the  Columbia 
gives  Mr.  Reade  control  of  four  first 
class  theatres  in  Greater  New  York, 
the  Astor,  Bijou,  Morosco  and  Colum- 
bia. He  also  controls  houses  in  Asbury 
Bark,  Long  Branch,  Freehold,  Red 
Bank,  Perth  Amhoy,  Plainfield,  New 
Brunswick  and  Trenton,  New  Jersey, 
and  in  Kingston,  New  York. 


bert  Henry  Davies,  will  serve  Miss  Grif- 
fith as  a  starring  vehicle. 

Another  vehicle  for  Miss  Griffith  will  be 
"Saturday's  Children,"  the  play  by  Max- 
well Anderson.  Miss  Griffith  will  be  seen  in 
two  other  pictures.  "Paid  For"  is  one  of 
these;  no  present  announcement  of  the 
other  two  can  be  divulged  at  this  time. 

Richard  Barthelmess  will  be  given  a  series 
of  stories  of  outstanding  dramatic  worth. 
Not  all  of  these  can  be  announced  at  the 
present  moment.  One  of  them  will  be  "Di- 
version," from  the  dramatic  and  tragic  play 
by  John  Van  Druten. 

"Mutiny,"  a  story  of  the  seas,  an  origi- 
nal by  W.  Scott  Darling,  will  be  another 
Barthelmess  vehicle. 

Milton  Sills  is  at  work  on  a  special  for 
the  new  season,  "The  Barker,"  from  Ken- 
yon  Nicholson's  stage  play.  George  Fitz- 
inaurice is  to  direct  it.  A  supporting  cast 
including  Dorothy  Mackaill  and  Betty 
Compson  is  being  assembled.  There  will  be 
four  other  Milton  Sills  productions,  "Cap- 
tain of  the  Strong,"  "The  Eagle's  Trail," 
"The  Spotter"  and  "Hard  Rock." 

Billie  Dove  will  be  presented  in  a  special 
and  in  four  star  features.  The  special  will 
be  "La  Tosca,"  from  Victorien  Sardou's 
drama.   George  Fitzinaurice  will  direct. 

"The  Other  Tomorrow,"  from  the  new 
novel  by  Octavus  Roy  Cohen,  will  offer  Miss 
Dove  another  dramatic  role,  that  of  a 
Southern  belle  in  Georgia. 

"The  Heart  of  a  Princess,"  by  Maxine 
Alton,  will  afford  Miss  Dove  the  role  of 
another  Russian  princess  who  escapes  the 
revolution  and  becomes  an  actress  in  Xew 
York.  "Pleasure  Bound,"  is  another  story 
for  Miss  Dove.  One  other  vehicle  has  been 
purchased  for  Miss  Dove'-  use.  It  is  from 
an  internationally  successful  play. 

//  ill  Film  Prize  Story 

Dorothy  Mackaill  and  .lack  Mulhall  will 
be  jointly  starred  in  two  productions. 
••Children  of  the  Ritz,"  from  Cornell  Wool- 
rich's  novel  which  won  the  $10,(10(1  prize  in 


the  First  National-College  Humor  contest 
last  year,  will  be  a  vehicle  for  both  Miss 
Mackaill  and  Mr.  Mulhall.  "Waterfront." 
a  play  by  Will  Chappell  and  Gertrude  Orr. 
has  been  bought  for  the  joint  stellar  use  of 
Miss  Mackaill  and  Mr.  Mulhall. 

"Applesauce,"  from  Barry  Conner's  suc- 
cessful stage  comedy,  will  serve  as  a  star- 
ring picture  for  Jack  Mulhall  alone. 

"When  Irish  Eyes  Are  Smiling,"  will 
also  star  Mr.  Mulhall  alone.  Gerald  Duffy 
is  writing  the  story,  basing  it  upon  Ernest 
Ball's  ballad. 

"Two  Weeks  Off,"  a  play  by  Kcnyon 
Nicholson,  and  Thomas  Barrows,  will  star 
Miss  Mackaill  alone  as  a  department  store 
clerk.  Miss  Mackaill  is  to  he  starred  alone 
in  "The  Girl  in  the  Glass  Cage"  by  George 
Kihhe  Turner. 

Alice  White,  who  leaped  from  script  girl 
to  star  in  two  years'  time,  will  be  seen  in 
four  pictures  during  the  season. 

"Show  Girl,"  by  J.  P.  McEvoy  will  be 
one  of  them.  "On  the  Air,"  from  the  book 
of  radio  short  stories  by  Paul  Dereseo  Augs- 
burg, will  give  Miss  White  an  opportunity 
to  reveal  the  more  dramatic  and  emotional 
sides  of  her  acting  ability.  The  two  other 
vehicles  for  Miss  White  are  "Bluffers,"  a 
short  story  by  Robert  S.  Carr,  and  an  origi- 
nal screen  story  by  Charles  Beahan  and 
Garrett  Fort  called  "Rosie  of  the  Ritz." 

Four  stories  have  been  selected  as  ve- 
hicles for  Charlie  Murray. 

Ralph  Spence,  has  written  an  original 
vehicle  for  Murray's  use.  It  is  "The  Lying 
Truth,"  in  which  Charlie  will  play  the  rede 
of  yokel  who  is  tricked  by  a  confidence  man. 
Ian  Hay  Beith's  stage  success,  "The  Sport 
of  Kings,"  has  also  been  acquired  for  Mur- 
ray's use.  It  is  a  race  track  comedy. 
"Wine,  Women  and  Song,"  the  musical 
comedy  success,  will  be  another  Murray 
vehicle.  Also  "Charlie's  Night  Out,"  an 
original  story. 

First  National  has  signed  up  for  a  new 
scries  of  six  Maynard  pictures  during  the 
coming  season.  Their  titles  are:  "The  (!lo- 
rious  Trail,"  "The  Phantom  City,"  "The 
Royal  Rider,"  "The  Lawless  Legion," 
"Cheyenne"  and  "Wells  Fargo  Express." 

"The  Whip,"  the  English  melodramatic 
story  of  the  turf,  is  now  being  filmed  under 
the  direction  of  Charles  Brabin.  Sam  E. 
Rork  is  production  supervisor.  Bernard 
McConville  made  the  screen  adaptation  of 
the  play  by  Cecil  Raleigh  and  Henry  Hamil- 
ton. Heading  the  cast  are  Dorothy  Mac- 
kaill, Ralph  Forbes,  Anna  Q.  Xilsson  and 
Lowell  Sherman,  with  Marc  McDermott. 
Albert  Gran,  Louis  Payne  and  Arthur  Clay- 
ton in  other  important  parts. 

A  special  will  be  made  from  the  musical 
comedy  "No,  No  Nanette,"  which  at  one 
time  was  being  shown  by  five  companies  in 
this  country,  by  another  in  London  and  in 
two  or  three  other  European  countries. 

"The  Squall,"  Jean  Bart's  play  of  gypsy 
lure  will  be  another  special. 

"The  Butter  and  Egg  Man."  from  George 
S.  Kaufman's  stage  comedy,  is  now  being 
(Continued  on  Page  1486) 


1430 


Motion    'Picture  News 


Laemmle  Announces  "U"  Lineup 

Production  Schedule  for  Next  Season  Calls  for  68  Features,  of 

Which  5  Will  Be  Super-Productions 


CARL  LAEMMLE,  president  of  Uni- 
versal Pictures  Corporation,  has  an- 
nounced the  full  lineup  of  product 
that  his  company  will  place  on  the  market 
for  the  1928-29  season.  It  will  be  made  up 
of  68  features  divided  into  so-called  long- 
run  supers,  Laemmle  Specials,  Universal- 
Jewel  productions  and  Western  and  Action 
features.  There  will  also  be  a  long  line  of 
short  subjects,  including  one  and  two-reel 
comedies,  serials,  Western  featurettes,  the 
International  Newsree!  and  two  new  series 
of  the  Collegian  two-reelers. 

Universal  will  introduce  two  new  innova- 
tions. No  pictures  are  to  be  held  out  as 
road-shows.  Instead,  the  so-called  big 
supers  will  be  released  immediately  as  long- 
run  pictures,  with  regular  motion  picture 
houses  getting  the  break  of  their  pulling 
power  for  extended  engagements. 

The  second  innovation  is  the  creation  of 
a  new  brand  of  releases  to  be  known  as  the 
Laemmle  Specials.  These  will  be  just 
slightly  short  of  super-production  merit. 
They  will  be  handled  individually  and  in 
many  cases  as  extended  run  product. 

The  five  Universal  long-run  super-produc- 
tions will  be  "Uncle  Tom's  Cabin,"  "The 
Man  Who  Laughs,"  "Show  Boat," 
•"Broadway"  and  "The  Mating  Call." 
"  Uncle  Tom's  Cabin"  recently  completed  a 
six-months'  run  at  the  Central  Theatre  in 
New  York.  It  was  directed  by  Harry 
Pollard,  and  adapted  from  the  Harriet 
Beecher  Stowe  famous  story. 

"The  Man  Who  Laughs,"  directed  by 
Paul  Leni,  with  Conrad  Veidt  and  Mary 
Philbin  in  the  leading  roles,  only  recently 
-opened  at  the  Central  Theatre  in  New  York. 

Carl  Laemmle  bought  the  screen  rights  to 
Edna  Ferber's  book,  "The  Show  Boat," 
which  since  has  been  produced  as  a  musical 
play  by  Florenz  Ziegfeld.  It  will  be  given 
a  big  production  by  Universal  under  the 
direction  of  Harry  Pollard.  "Broadway" 
was  another  tremendous  Broadway  stage 
success.  It  will  be  made  into  an  elaborate 
production  with  all  the  glitter,  drama  and 
tragedy  of  night  life  along  the  Great  White 
Way. 

' '  The  Mating  Call "  is  a  Rex  Beach  story, 
which  appeared  as  a  serial  in  the  Cosmo- 
politan Magazine,  and  it  has  just  been 
brought  out  in  book  form  by  Harper 
Brothers.  It  will  be  made  in  a  big  way  by 
Universal. 

Eleven  Laemmle  Specials 

The  new  brand  of  Laemmle  Specials  will 
include  seven  miscellaneous  pictures  and 
four  Reginald  Denny  Productions.  The 
lead-off  picture  will  be  "The  Last  Warn- 
ing," another  stage  mystery  play.  It  was 
written  as  a  play  by  Thomas  F.  Fallon  from 
the  Wadsworth  Camp  novel,  "The  House  of 
Fear."  It  will  have  the  same  director  and 
star  as  "The  Cat  and  the  Canary,"  Paul 
Leni,  and  Laura  La  Plante. 

"The  Cohens  and  Kellys  in  Atlantic 
City,"  will  be  another  Laemmle  Special.  It 
will  be  the  third  of  the  Cohens  and  Kellys. 
Much  of  it  will  be  shot  at  the  noted  beach. 


"The  Michigan  Kid."  the  next  Laemmle 
Special,  was  made  from  the  Rex  Beach  story 
of  that  name,  with  Renee  Adoree  and  Con- 
rad Nagel  in  the  leading  roles.  Irvin  Willat 
directed  it. 

"The  Foreign  Legion,"  a  French- African 
drama,  was  taken  from  "The  Red  Mirage," 
by  I.  A.  R.  Wylie,  and  directed  by  Edward 
Sloman,  with  Norman  Kerry  and  Lewis 
Stone  co-starred,  supported  by  Mary  Nolan 
and  June  Marlowe. 

"Give  and  Take,"  from  the  Aaron  Hoff- 
man stage  success,  was  made  by  William 
Beaudine  with  George  Sidney  and  Jean 
Hersholt  in  the  featured  roles. 

"The  Girl  on  the  Barge,"  to  be  made  by 
Edward  Sloman,  with  Mary  Philbin  in  the 
lead,  is  being  adapted  from  the  story  by 
Rupert  Hughes.  It  is  a  story  of  the  Erie 
Canal  and  a  flower-like  girl  whose  home  is  a 
cabin  on  one  of  the  canal  boats. 

"Lonesome"  has  just  been  completed  by 
Dr.  Paul  Fejos,  who  made  "The  Last 
Moment. ' '  Mann  Page  wrote  the  story,  and 
Edward  T.  Lowe,  Jr.,  adapted  it.  Glenn 
Tryon  and  Barbara  Kent  are  in  the  leading 
roles. 

Reginald  Denny's  four  pictures  for  next 
vear  will  be  "The  Night  Bird,"  "Partners 
for  the  Night,"  "Red  Hot  Speed"  and 
"His  Lucky  Day."  He  will  start  work  on 
the  first,  "Red  Hot  Speed,"  May  15th 
under  the  direction  of  Fred  Newmeyer. 

The  Jewel  Line-up 

The  Universal-Jewel  line-up  includes  four 
Laura  La  Plante  pictures,  four  Glenn  Tryon 
pictures,  one  starring  Conrad  Veidt,  eight 
Hoot  Gibson  pictures,  and  thirteen  with 
other  stars  or  all-star  casts. 

The  four  Laura  La  Plante  vehicles  will  be 
"Home,  James,"  from  a  story  by  Gladys  E. 
Johnson,  directed  by  William  Beaudine, 
with  Charles  Delaney  and  others  in  the 
cast;  "One  Rainy  Night,"  directed  by 
Hess;  "That  Blonde"  and  "Dangerous 
Dimples." 

The  four  Glenn  Tryon  pictures  will  be 
"Fresh  Every  Hour,"  directed  by  William 
Craft,  with  Marian  Nixon  in  the  leading 
feminine  role;  "The  Gate  Crasher,"  which 
goes    into    production    May    15th  under 


"U"  Adds  Six  Midland 
K.  G.  Houses  to  Chain 

THE  Midland  circuit  of  theatres 
has  transferred  six  theatres  in 
the  suburbs  of  Kansas  City  to 
the  Universal  chain.  The  houses  were 
formally  under  the  management  of 
Universal,  but  were  taken  over  by  the 
Midland  company  about  six  months 
ago.  Universal  now  operates  seven 
suburban  houses  including  the  new 
Uptown  in  Kansas  City.  The  suburban 
houses  acquired  by  Universal  are  the 
Isis,  Linwood,  Apollo,  Lincoln,  Gill- 
ham  and  Gladstone.  Midland  now 
operates  about  50  theatres  in  Kansas, 
Missouri  and  Iowa. 


Craft 's  direction ;  ' '  The  Kid 's  Clever, ' '  and 
"The  Life  of  the  Party." 

Conrad  Veidt,  who  is  starred  in  ' '  The 
Man  Who  Laughs,"  will  be  starred  in  a 
Jewel  release  entitled  "The  Charlatan," 
from  the  Broadway  stage  success  by  Ernest 
Pascal  and  Leonard  Praskins. 

The  miscellaneous  Jewels  will  be:  "Jazz 
Mad,"  directed  by  Harmon  Weight,  from  a 
Svend  Gade  story,  with  Jean  Hersholt, 
Marian  Nixon  and  George  Lewis  featured; 
' '  The  Grip  of  the  Yukon, ' '  directed  by 
Ernst  Laemmle,  from  a  story  by  Charles  A. 
Logue,  with  Francis  X.  Bushman,  Neil 
Hamilton  and  June  Marlowe  featured; 
"Silks  and  Saddles,"  directed  by  Robert 
"Thoroughbreds,"  with  Marian  Nixon  fea- 
tured; "Red  Lips,"  directed  by  Melville 
Brown,  with  Marion  Nixon  and  Charles 
Rogers  starred;  "The  Freedom  of  the 
Press,"  directed  by  George  Melford,  from  a 
Peter  B.  Kyne  story,  with  Lewis  Stone 
starred,  supported  by  Mareeline  Day;  "The 
Shakedown,"  directed  by  William  Wyler, 
from  a  story  by  Charles  Logue ;  ' '  Sex  Ap- 
peal,"  directed  by  Ernst  Laemmle,  from  a 
story  by  Beatrice  Van;  "The  Play  Goes 
On,"  from  a  story  of  the  theatre;  "Man, 
Woman  and  Wife,"  directed  by  Edward 
Laemmle,  from  a  Charles  A.  Logue  story, 
with  Norman  Kerry,  Pauline  Starke,  Ken- 
neth Harlan  and  Marian  Nixon  in  leading 
roles;  "Phyllis  of  the  Follies,"  directed  by 
Ernst  Laemmle,  from  a  story  by  Arthur 
Gregor,  with  Matt  Moore  and  Alice  Day  at 
the  head  of  the  cast;  "Honeymoon  Flats," 
directed  by  Millard  Webb,  from  the  Satur- 
day Evening  Post  story  by  Earl  Derr  Big- 
gers,  with  George  Lewis  and  Dorothy  Gulli- 
ver in  the  leading  roles ;  ' '  The  Olympic 
Hero,"  directed  by  Wesley  Ruggles,  from  a 
story  by  Fred  A.  Rath,  and  "Has  Anybody 
Here  Seen  Kelly?"  directed  by  William 
Wyler,  from  a  story  by  Leigh  Jason,  with 
Tom  Moore  and  Bessie  Love  featured. 

Eight  for  Hoot  Gibson 

The  Hoot  Gibson  productions,  eight  in 
number,  will  be  "The  Danger  Rider,"  di- 
rected by  Henry  MacRea,  from  a  story  by 
Arthur  Staffer,  with  Eugenia  Gilbert  in 
support;  "Points  West,"  from  a  story  by 
B„  M.  Bower;  "Burning  Winds,"  with 
Virginia  Browne  Faire  in  support;  "Clear- 
ing the  Trail,"  "Smilin'  Guns,"  "Blow  for 
Blow,"  "The  Gateway"  and  "King  of  the 
Rodeo." 

Universal 's  action  features  will  include 
a  group  of  seven  pictures  starring  Ted 
Wells,  six  starring  Jack  Pen-in  and  Rex, 
the  equine  star,  two  starring  Al  Wilson, 
stunt  aviator,  and  seven  melodramas.  The 
Ted  Wells  features,  in  some  of  which  he  will 
be  supported  by  Miss  Vonceil  Viking, 
plucky  young  horsewoman  who  rode  her 
horse  from  New  York  City  to  Los  Angeles 
last  winter,  will  be  entitled  "The  Crimson 
Canyon,"  "Beauty  and  Bullets,"  "Born  to 
the  Saddle,"  "Grit  Wins,"  "The  Ridin' 
Demon,"  "The  Smilin'  Terror"  and  "The 
Border  Wildcat." 

The  Jack  Perrin-Rex  features  are  "The 
(Continued  on  Page  1486) 


May    5 ,    19  28 


1431 


Road  Shows  Top  Warner  Product 

Extended  Run  Productions  and  Features  Are  Announced  at 

New  York  Convention 


WARNER  BROS.,  through  the  presi- 
dent, Hurry  M.  Warner,  have  an- 
nounced its  production  schedule 
for  the  1928-29  season,  which  will  reduce  in 
numbers  the  productions  made  during  past 
season,  hut  which,  at  the  same  time,  will 
increase  production  expenditures. 

In  addition  to  a  group  of  road  shows  and 
extended  run  productions,  there  will  be 
eighteen  regular  Warner  feature  pictures. 
These  productions  will  be  based  on  the 
works  of  well-known  authors,  and  the  A'ita- 
phone  will  be  used  extensively  in  the  syn- 
chronization of  sight  and  sound.  Many 
sound  effects  will  he  employed  as  part  of 
every  road  show  attraction  and  Vitaphone 
musical  accompaniments  will  he  available 
on  each  of  the  eighteen  features. 

The  road  show  group  will  be  headed  by 
*  'Noah's  Ark,"  which  has  been  in  produc- 
tion for  a  long  time  on  the  Coast  under  the 
direction  of  Michael  Curtis.  Dolores  Cos- 
tello  is  playing  the  star  role,  and  is  being 
supported  by  George  O'Brien  in  the  leading 
male  role,  Noah  Beery,  Myrna  Loy,  Paul 
McAllister,  Leila  Byams,  Helene  Costello, 
Audrey  Ferris,  Louise  Fazenda,  John  Mil- 
jan,  Anders  Randolf,  William  Y.  Mong 
and  Armand  Kaliz.  The  story  of  "Noah's 
Ark''  is  by  Darryl  Francis  Zanuck(  and 
was  adapted  by  Anthony  Coldeway. 

Al  Jolson  will  again  be  seen  in  a  road 
show  attraction  in  which  the  Vitaphone  will 
figure  prominently.  The  picture  is  based 
on  Leslie  S.  Barrow's  play,  ''The  Singing 
Fool,"  which  C.  Graham  Baker  is  adapting 
to  the  screen.  The  starting  date  will  be 
early  in  June. 

The  first  week  in  June  another  road  show 
will  go  into  production.  This  picture  will 
star  Fannie  Brice.  It  will  mark  the  screen 
debut  of  an  actress  who  is  known  through- 
out the  whole  amusement  world.  She  was 
an  international  success  with  Ziegfeld  in 
musical  comedy,  with  Belasco  on  the  dra- 
mat  ic  stage,  and  in  hi<>  i  ime  vaude\  ille. 
The  untitled  story  for  Miss  Brice  is  being 
written  by  Robert  Lord. 

Three  more  features  for  l!)2S-2i>  that  in- 
corporate Vitaphone  sound  in  song  and  dia- 
logue are  already  completed.  The  first  of 
these  extended  run  productions  is  "Tender- 
loin," starring  Dolores  Costello  and  featur- 
ing Conrad  Nagel,  which  has  just  termin- 
ated a  successful  run  on  Broadway  at  the 
Warner  Theatre.  The  story,  by  Melville 
Crosman,  was  directed  by  Michael  Curtiz, 
with  a  supporting  cast  including  Mitchell 
Lewis,  Dan  Wolheini  and  Georgie  Stone. 

Another  of  the  trio  is  "Glorious  Betsy," 
now  playing  at  the  Warner  Theatre.  Again 
Dolores  Costello  is  heard  on  the  Vitaphone 
as  the  star  with  Conrad  Nagel.  In  this 
vehicle  she  is  directed  by  Alan  Crosland, 
and  supported  by  l'asipiale  Aniato,  Marc 
McDermott,  Betty  Blythe,  Paul  Panzer, 
Andre  de  Segurcola,  Clarissa  Selwyn, 
Michael  Vavitch  and  John  Miljan.  The 
story  is  taken  from  the  play  by  Hida  John- 
son Young,  and  was  scenarized  by  Anthony 
Coldeway. 

The  third  Vitaphone  special  already  fin- 
ished is  a  film  version  of  Charles  Klein's 


play,  "The  Lion  and  the  Mouse,"  with  May 
McAvoy,  Lionel  Barrymore  and  William 
Collier,  Jr.  Alec  Francis,  Jack  Ackroyd 
and  Emmet  Corrigan  are  also  in  the  cast. 
Lloyd  Bacon  directed  from  a  script  by  Rob- 
ert Lord. 

In  addition  to  the  six  foregoing  road 
shows  and  extended  run  productions,  sev- 
eral more  stories  will  be  selected  for  this 
group  on  the  Warner  Bros,  program. 

A  reduction  in  the  number  of  winners 
does  not  mean  a  reduction  in  the  produc- 
tion budget.  On  the  contrary,  Warner 
Bros,  have  allotted  more  money  to  be  sent 
for  the  eighteen  than  they  have  previously 
invested  in  the  feature  group  when  it  called 
for  twenty-six  pictures. 

With  or  Without  Vitaphone 

The  Vitaphone  accompaniments  which 
will  be  a  part  of  each  Warner  feature  will 
be  played  by  symphony  orchestras.  As  in 
the  past,  however,  these  pictures  will  be 
available  with  or  without  the  Vitaphone 
scores,  according  to  the  individual  needs  of 
each  house. 

A  large  portion  of  the  features  are  al- 
ready in  the  processes  of  production.  Sev- 
eral are  entirely  finished,  others  are  being 
titled  and  edited,  still  others  are  before  the 
cameras  and  the  remaining  stories  are 
being  adapted. 

Warner  Bros  have  lined  up  an  array 
of  names  on  the  list  of  directors  in  whose 
hands  will  be  entrusted  their  program  for 
next  season. 

Among  them  are  Michael  Curtiz,  Lloyd 


Committee  Testing  New 
Incandescent  Lights 

THE  new  incandescent  lights,  now 
the  object  of  experiments,  will 
lead  eventually  to  the  elimina- 
tion of  the  old  type  from  motion  pic- 
ture studios,  it  is  thought  by  Frank 
Murphy,  head  of  the  Warner  Bros, 
electrical  engineering  staff  and  in  di- 
rect charge  of  Vitaphone  electrical 
work.  He  is  also  chairman  of  the  com- 
mittee, which  is  composed  of  repre- 
sentatives from  the  electrical  depart- 
ments and  laboratories  of  all  the  other 
large  producing  companies.  Among  its 
members  are  Victor  I.ilner,  Joe  Hubrav, 
Arthur  Edeson,  Ed  De  Par,  Tony 
Gaudio,  Hal  Mohr,  Frank  (Jood  and 
Ned  Van  Buren,  representing  the 
American  Society  of  Cinematographers. 

For  the  past  few  weeks  tests  and 
demonstrations  concerning  the  merits 
of  the  new  incandescent  lights  have 
been  in  progress,  with  an  average  at- 
tendance of  200  camera  men  and 
technical  experts  at  each  demonstra- 
tion. 

Electrical  engineering  scientists 
from  the  East  have  come  to  Holly- 
wood to  collaborate  in  the  tests,  in- 
cluding Dr.  M.  Luckiesh  and  I.  H.  Van 
Horn,  of  Cleveland;  L.  C.  Porter,  Har- 
rison, N.  J.,  and  R.  E.  Farnham,  New 
Vork  City. 


Bacon,  now  at  work  on  "Women  They  Talk 
About,"  with  Irene  Rich;  Archie  L.  Mayo, 
at  present  completing  "State  Street 
Sadie,"  with  Myrna  Loy,  for  the  new  pro- 
gram and  is  to  receive  another  assignment 
shortly;  Roy  Del  Ruth,  whose  next  will  be 
a  comedy  drama,  temporarily  titled  "No 
Questions  Asked,"  featuring  Audrey  Fer- 
ris and  William  (Jollier,  Jr.;  Howard 
Bretherton,  whose  present  picture  now 
under  way,  is  an  untitled  co-starring  ve- 
hicle for  May  McAvoy  and  Conrtad  Nagel, 
and  Ray  Enright,  whose  first  work  on  the 
1928-29  schedule  will  be  "The  Land  of  the 
Silver  Fox,"  starring  Rin-Tin-Tin. 

The  Warner  Bros,  sales  force,  which 
gathered  at  the  Pennsylvania  Hotel  in  New 
York  from  all  parts  of  the  country  last 
week,  returned  home  Sunday  night  after  a 
three  days'  convention,  at  which  they  heard 
official  announcements  of  stars,  pictures 
and  policies  for  the  coining  year. 

Branch  managers,  division  managers, 
sales  managers  and  special  representatives 
of  Warner  Bros,  as  well  as  the  Vitaphone 
Corporation's  field  force,  participated. 

Sam  E.  Morris,  general  manager  of  dis- 
tribution for  the  company,  presided  at  the 
sessions,  at  which  the  Vitaphone  was  ex- 
plained completely  by  George  Quigley,  vice- 
president  of  the  Vitaphone  Corporation. 
Home  office  executives  who  attended  in- 
cluded Harry  M.  Warner,  Albert  Howson, 
scenario  editor;  A.  P.  Waxman,  director  of 
advertising  and  publicity;  Joseph  Hummel, 
manager  of  the  contract  department  ;  11.  M. 
Doherty,  auditor  of  exchanges;  C.  C.  Ryan, 
purchasing  agent;  A.  C.  Brauninger,  sales 
promotion  head;  Samuel  Carlisle,  comp- 
troller, and  Paul  Swift,  sales  manager  of 
Vitaphone. 

W.  I.  Nolan  Mentioned  as 
Successor  to  Al  Steffes 

W.  I.  Nolan,  lieutenant  governor  of  Min- 
nesota, is  being  prominently  mentioned  as 
a  successor  to  Al  Steffes,  president  of 
Northwest  Theatre  Owners.  W.  W.  Miller, 
of  Cloquet,  Minn.,  indicated  this  week  that 
he  would  nominate  Lieutenant  Governor 
Nolan  for  the  position  when  the  organiza- 
tion convenes  at  the  Nicollet  hotel  in  Min- 
neapolis next  week.  Mr.  StetTes  will  also 
be  a  candidate  for  the  position.  Mr.  Nolan 
receives  $1,000  a  year  salary  as  lieutenant 
governor,  but  if  elected  head  of  the  theatre 
owners,  lie  would  receive  a  reputed  $40,000. 

M.  P.  T.  O.  A.  Moved  to 
New  Headquarters 

The  New  York  headquarters  of  the  Mo- 
tion Picture  Theatre  Owners  of  America 
were  moved  from  74")  Seventh  Avenue  to 
1650  Broadway,  Suite  808,  on  Monday, 
April  :10th.  1928. 

These  offices  were  formerly  occupied  by 
Arthur  Ilammerstein  and  provide  the  na- 
tional organization  with  more  spacious 
headquarters.  The  telephone  numbers.  Cir- 
cle 4037  and  4038  will  remain  the  same. 


1432 


M  o  t  i  o  n    Picture  News 


Woodhull  Commends  Stand  of  Houses 
Banning  Showing  of  "Dawn" 

RF.  WOODHULL,  president  of  the  Motion  Picture  Theatre  Own- 
ers of  America,  has  issued  a  statement   regarding  the  picture 
*  "Dawn"  in  which  he  advises  exhibitors  to  give  careful  thought  to 
the  showing  of  this  or  similar  pictures  that  might  retard  the  worldwide 
movement  toward  cordial  relations  among  all  countries. 
In  part  the  Woodhull  statement  says: 

"It  would  be  deplorable  if  the  display  of  a  picture  or  any  other  gesture 
for  a  few  paltry  dollars  would  place  the  slightest  stumbling  block  in  the 
way  of  the  fine  progress  that  is  being  made.  In  congratulating  the  man- 
agement of  the  Publix,  Universal  and  Loew  theatres  upon  the  decision 
not  to  exhibit  the  war  picture,  'Dawn,'  I  sincerely  hope  that  all  theatre 
managers  will  give  careful  thought  to  the  matter  before  rushing  into  this 
or  any  other  endeavor  that  might  tend  to  retard  the  worldwide  movement 
for  more  cordial  relations  and  better  understandings." 


Columbia  Fixes  Titles  for 
New  Season 

Thirty-Six  Productions  Already  Announced  to  Include 

Ten  Specials 


WHILE  Columbia  Pictures  has  al- 
readv  announced  36  productions 
for  the  1928-29  season,  the  com- 
plete list  of  titles  included  in  the  lineup  is 
now  made  available.  The  new  program, 
which  is  designated  as  "The  Perfect 
Thirty-Six"  is  declared  the  most  preten- 
tious ever  outlined  by  the  company. 

Included  in  the  36  are  10  productions  that 
will  be  released  as  specials  under  the  fol- 
lowing titles : 

"The  Younger  Generation"  from  the 
play  and  magazine  story  "It  Is  To  Laugh," 
by  Fannie  Hurst;  a  story  of  Ghetto  life 
which  had  a  successful  run  on  Broadway 
this  season. 

"The  Fall  of  Eve"  from  the  play  of 
John  Emerson  and  Anita  Loos,  which  had  a 
successful  run  both  in  Xew  York  and  on 
the  West  Coast. 

' '  Trial  Marriage ' '  from  the  Saturday 
Evening  Post  serial  by  Elizabeth  Alexan- 
der; "The  Donovan  Affair,"  the  mystery 
play  by  Owen  Davis,  which  had  a  successful 
Broadway  run. 

"Court  Martial,"  a  drama  which  will 
star  Jack  Holt.  Many  of  the  scenes  will  be 
done  in  Technicolor. 

"Acquitted"  from  the  "Cosmopolitan" 
story  by  Mary  Roberts  Rinehart;  "Below 
the  Surface,"  by  Norman  Springer,  author 
of  the  "Blood  Ship."  This  is  a  submarine 
story — with  unusual  under-water  shots; 
"Father  and  Son,"  from  the  story,  "Step- 
mother" by  Elmer  Harris;  "Redemption," 
from  the  play  by  Leo  Tolstoi;  "The  Scar- 
let Woman,"  starring  Lya  de  Putti. 

The  remainder  of  "The  Perfect  Thirty- 
Six"  include  a  diversified  list  of  attrac- 
tions which  runs  the  gamut  from  stark  real- 
ism to  comedy.  Because  of  the  continued 
popularity  of  the  Lone  Wolf  another  novel 
"The  Lone  Wolf's  Daughter,"  in  this  ser- 
ies by  Louis  Joseph  Vance  has  been  se- 
cured. 

Other  titles  announced  are:  "Nothing  to 
Wear,"  a  light  drama;  "A  Broadway 
Hoofer,"  the  story  of  a  Jazz  Singer  who 


rose  from  obscurity  to  fame;  "The  Wild- 
cat." 

"The  Street  of  Illusion"  from  the  story 
by  ('banning  Pollock;  "The  Sideshow;" 
"The  Love  Captive;"  "Runaway  Girls;" 
"Light  Fingers,"  a  mvsterv  crook  drama  by 
Alfred  Henry  Lewis;  "The  Flying  Ma- 
rine," a  story  dealing  with  aviation; 
"Stool  Pigeon,"  an  underworld  drama; 
"Green  Eves;"  "The  Spice  of  Life,"  a 
drama  of  the  Smart  Set;  " Object— Ali- 
mony," by  Elmer  Hams;  "Behind  Closed 
Doors,"  a  mystery  drama  by  Willard  Mack; 
"The  Apache,"  a  story  of  the  Parisian 
underworld;  "Restless  Youth,"  adapted 
from  the  magazine  story,  "Restless  Souls," 
by  Cosmo  Hamilton;  "Hurricane,"  by  Nor- 
man Springer  and  starring  Hobart  Bos- 
worth;  "The  Power  of  the  Press,"  from 
the  Frederick  A.  Thompson  short  story  pub- 
lished in  "McClure's." 

"The  Bachelor  Girl,"  "The  Wicked  An- 
gel," adapted  from  a  story  bv  Gertrude 
Atherton;  "Greenwich  Village,"  a  drama 
of  life  and  love  in  the  Bohemia  of  New 
York;  "The  College  Coquette,"  "Sinners' 
Parade,"  written  especially  for  Columbia 
by  David  Lewis;  "The  Quitter,"  by  Wil- 
liam Hamilton  Osborne,  and  "Driftwood," 
adapted  from  the  adventure  story  by 
Richard  Harding  Davis. 

British  Theatre  Companies 
Increase  Activities 

The  Denman  trust  or  the  Denman  Picture 
House,  Limited,  a  new  public  company  with 
a  capital  of  £1,000,000  registered  to  acquire 
theatres,  film  producing  studios  and  other 
property,  is  steadily  increasing  its  control 
of  theatres,  state  advices  to  the  Department 
of  Coir^neree,  Washington,  D.  C,  from 
Assistant  Trade  Commissioner  C.  Grant 
Isaacs,  London.  Last  week  two  companies 
of  this  group  were  announced.  The  Denman 
(London)  Cinemas,  with  a  nominal  capital 
of  £100,000,  and  the  Denman  (Midlands) 
Cinemas,  with  a  nominal  capital  of  £135,- 


000,  both  in  £1  shares.    The  directors  are: 

H.  C.  and  R.  C.  Bromhead  of  the  Gaumont 
Company.  It  is  understood  the  ambitions 
of  this  group  are  to  acquire  upwards  to  ap- 
proximately 100  houses  in  the  United  King- 
dom. 

The  General  Theatres  Corporation,  Ltd., 
controlled  by  the  Szarcasy-Gibbons  group, 
made  a  public  issue  for  capital  in  the 
amount  of  £3,500,000.  This  amount  is 
divided  in  2,250,000  6y2  per  cent  first  mort- 
gage debenture  stock  at  95  per  cent,  and 

I,  250,000  7y2  per  cent  cumulative  prefer- 
ence shares  of  £1  each  at  par.  This  com- 
pany has  been  formed  to  acquire  control  of 
approximately  56  cinemas  and  variety  thea- 
tres throughout  the  British  Isles. 

7   Motion   Picture  Firms 
Chartered  in  Albany 

Newly  incorporated  motion  picture  com- 
panies chartered  by  the  secretary  of  state 
in  Albany  and  entering  the  business  in  New 
York  state  during  the  past  week,  included 
the  following:  The  Moneylender,  Inc.,  $30,- 

000,  Joseph  Yarbrough,  Isidor  Unger,  Jacob 

1.  Rothstein,  New  York  City;  Hollywood 
Industrial  Film  Corporation,  capitalization 
not  stated,  Hayes  Cone,  Erwin  Joseph,  F. 
Robert  White,  New  York  City;  Notable 
Pictures  Corporation,  $20,000,  L.  E.  Ever- 
sole,  W.  A.  Clay,  R.  B.  Shoemaker,  New 
York  City;  Cameo  Amusement  Corp.,  Bing- 
hamton,  $10,000,  William  J.  Lavery,  Bing- 
hamton;  George  L.  Fenderson,  Johnson 
City;  Harry  B.  Van  Ness,  Endicott ; 
Findanza  Enterprises,  Inc.,  capitalization 
not  stated,  Martin  M.  Klatsky,  Harry  B. 
Lilienthal,  Lucile  Giacini,  New  York  City. 

Commonwealth  Has  Tenth 
Birthday  Next  Year 

Commonwealth  Film  Corporation  ob- 
serves in  the  forthcoming  year  its  tenth 
season  as  a  territorial  distributor,  having 
started  business  a  decade  ago  with  Clara 
Kimball  Young  in  "Eyes  of  Youth"  as  its 
entire  product.  Samuel  Zierler  was  then 
president,  general  manager,  general  sales- 
manager  and  general  boss  of  work.  He  is 
still  the  president. 

David  Rosengarten  has  joined  Common- 
wealth to  take  full  charge  of  the  sales  de- 
partment. He  will  have  direction  over  sales 
policies  and  distribution  of  the  entire  com- 
pany product,  which  will  include  the  sched- 
ule of  Excellent  Pictures  and  other  feature 
pictures. 

More    Territorial  Rights 
Sold  by  Brenda  Pictures 

Walter  E.  Greene,  president  of  Brenda 
Pictures,  Inc.,  announced  this  week  the 
sale  of  territorial  rights  to  "The  Port  of 
Missing  Girls"  to  Watt  L.  Parker,  of  Char- 
lotte, N.  C,  for  North  and  South  Carolina, 
and  to  Nat  Steinberg,  of  Premiere  Pictures, 
in  St.  Louis,  for  Eastern  Missouri  and 
Southern  Illinois. 

Warner  Bros.  Announce  1 
Release  for  May 

There  will  be  one  release  from  Warner 
Bros,  for  the  month  of  May.  This  will  be 
a  comedy  entitled  "Pay  As  You  Enter."  in 
which  Louise  Fazenda  and  Clyde  Cook  are 
co-stars.  The  date  on  which  the  produc- 
tion will  be  released  is  May  12th. 


We 


Features 


Pictorial  Review 
of  Theatres. 


Business  Build- 
ing    T  h  e  a  t  r  e 
Map. 


An  Exhibitor- 
Made  I'ress 
Book  Makes 
Good 


"Must"  Credits 
Bone  of  Conten- 
tion h  e twee  n 
Creative  and 
Selling  Branches 
of  Industry. 


Review  of 
Equipment 


SHOWMAN 

May,  1928 


Grand  Stairway  of  New  Stanley 

Introducing  the  f droit  of  the  Stanley  theatre.  Jersey  City,  to  the 
interior  beauties  ami  luxuries  of  that  unusually  impressive  play- 
house, is  the  dignity  and  spaciousness  of  the  grand  hall,  a  portion 
of  which  is  shensn  in  the  photo  above.  The  Stanley  is  an  atmo- 
spheric theatre  in  the  Italian  style. 


(Other  photos  and  description 
on  haqe  14351 


1434 


Motion    Picture  News 


1 


c 


ROCKBESTOS 

-the  asbestos  covered  wive 


JERSEY  CITY  BOASTS  ONE  OF  AMERICA'S  GREAT  THEATRES 

New  Stanley,  Beautiful  Expression  of  Atmos  pJieric  Playhouse,  Seats  5000  Persons 


CALLED  by  its  sponsors  "one  of 
.America's  great  theatres."  tin- 
Stanley  theatre  in  Jersey  City.  X.  J., 
was  opened  to  the  public  on  Friday, 
March  J3.  and  impressed  its  first  night 
audience  as  it  has  the  patronage  of  its 
first-time  visitors  since 
then-  that  this  magnifi- 
cent atmospheric  audito- 
rium with  its  accessory 
rooms,  foyers  and  prom- 
enades, is  really  deserv- 
ing of  the  qualifying  line 
which  appears  under  its 
name  in  the  advertising 
and  publicity. 

The  Stanley  has  a 
seating  capacity  of  5,000 
persons  and  achieves  a 
brilliant  note  in  the  splen- 
dors of  its  interior.  Its 
appointment  and  the 
technical  equipment  in- 
cluded in  its  design — the 
very  latest  achieved  by 
the  combined   arts  and 


On  the  ri</ht  is  a  view  of 
the  stage  and  proscenium 
arch,  conforming  to  the 
atmosphere  of  the  Italian 
courtyard  setting  of  the 
Stanley  auditorium. 


sciences  of  architects  and  engineers — 
place  it  among  the  most  commodious 
and  beautiful  public  resorts  this  coun- 
try has  to  offer  the  patrons  of  its  mo- 
tion picture  presentations. 

The  design  is  the  work  of  F.  \Y. 


Wentworth  and  his  associate,  F.  J. 
Vreeland.  architects  who  have  de- 
signed other  theatres  operated  by  the 
Stanley-Fabian  company,  the  builders 
and  operators  of  this  new  Stanley  the- 
atre. 

The  auditorium,  repre- 
senting an  Italian  court- 
yard, is  of  the  outdoor 
type  which  characterizes 
the  atmospheric  theatre. 
The  building  is  of  fire- 
proof construction. 

Besides  the  auditorium 
and  balcony  with  their 
5.000  seats,  it  has  35 
rooms.  16  passageways 
and  corridors.  19  stair- 
ways. 16  toilet  rooms  and 
the  lobbies,  lounges,  tele- 
phone alcoves  and  pro- 
jection room,  numerous 
vestibules  and  the  eleven 
buildings  used  in  the  re- 
production of  the  Italian 
courtyard. 

Entering  the  luxurious 
lobby,  done  in  Italian 
Renaissance  architecture, 
the  patron  faces  the  w:de 
grand  stairway  leading  to 
the  balcony  and  the  mez- 


1436 


Motion    Picture  News 


Above  —  the  mezza- 
nine promenade  at 
t  h  c  Stanley  affords 
patrons  a  spacious 
aiul  luxurious  wait- 
ing place. 


On  the  right  is 
shown  another  sec- 
tion of  the  large 
promenade,  a  section 
fitted  out  as  a  music 
r  o  o  m,  where  piano 
concerts  entertain 
hold-out  crowds. 


Below  is  shown  a 
portion  of  the  main 
lounge,  located  below 
stairs  from  the  (/rand 
hall. 


zanine  lounges.  On  each  side  of 
these  stairs  the  entrances  to  the 
main  auditorium  afford  quick  ac- 
cess to  seats.  The  balcony 
is  a  clear  span  125  feet  wide 
above  the  auditorium  or  orchestra 
seats. 

Above  the  balcony  is  stretched 
a  tropical  awning'  typical  of 
Southern  Italy,  with  just  another 
touch  of  the  famed  Mediterra- 
nean blue  sky  showing  at  its 
edges. 

The  orchestra  pit  and  the  or- 
gan console  can  be  raised  and 
lowered  independently  as  occa- 
sion requires. 

The  temperature  is  controlled 
exactly  by  the  elaborate  heating 
and  cooling  systems,  the  air  is 
washed  and  humidified,  the 
drinking  water  filtered  and  chilled. 


M  ay    5,    1  '■>  2  8 


14.57 


THE  CATHALM— A  DE  LUXE 

COMMUNITY  THEATRE 
AT   STATE   COLLEGE,  PA. 


ABOVE — .  /  general  view  of  the  auditorium.  The  Chathaum  theatre, 
at  State  College,  is  owned  and  operated  by  Maurice  Baum.  This 
distinctive  moderate-sized  house — its  capacity  is  less  than  one-thousand 
seats — provides  features  of  convenience  and  beauty. 

RIGHT — Looking  toward  the  rear  from  the  stage,  a  view  which  shows 
the  efficient  design  of  the  stadium  type  balcony,  with  stairways  leading 
to  the  rear  of  the  auditorium. 

BELOW — The  exterior  of  the  Cathaum,  a  finely  constructed  building 
of  brick  and  stone,  executed  in  the  Colonial  style  and  conforming  to  the 
traditions  of  its  location.   'The  building  provides  space  for  tzvo  store 

rooms  flanking  the  main  entrance. 

If.  C.  HODGENS  &  A.  D.  HILL,  ARCHITECTS 


1433 


M  o  ti  o  n    Picture  News 


A  NEW  SPANISH  ATMOSPHERIC  THEATRE  IN  CLEVELAND 

The  Granada,  Operated  by  Loew's,  Has  Seating  Capacity  of  2,500 


THE  popular  Spanish  style 
of  architecture,  with  all  the 
charm  of  the  Old  World  was 
utilized  in  the  building  of  the 
Granada  theatre,  Detroit  and 
West  117th  St.,  Cleveland,  the 
newest  2,500-seat  theatre  built 
by  Loew's  Ohio  Theatres,  Inc.. 
and  the  twelfth  in  the  chain. 
Preston  G.  Bradshaw,  architect, 
designed  the  Granada. 

The  threshold  of  the  lobby  is 
the  dividing  line  between  new 
America  and  old  Spain,  for  the 
lobby  is  a  true  Spanish  patio  or 
courtyard,  with  columns  sup- 
porting massive  arches,  wrought 
iron  railings  and  wrought  iron 
lanterns.  Rich  brocaded  shawls 
and  tapestries  hang  from  the 
railings,  giving  the  warmth  of 
color  against  the  stucco  back- 
ground. 

Adjacent  to  the  patio  are  the 
rest  rooms ;  smoke  rooms  for 
the  men ;  powder  rooms  for  the 
ladies,  with  a  series  of  small 
dressing  tables  and  mirrors. 

The  auditorium  is  of  the  inti- 
mate type,  that  is,  much  wider 
than  it  is  long.  In  addition  to 
being  cozy,  this  arrangement 
makes  it  possible  for  everyone 
m  the  house  to  see  and  hear 
equally  well.  The  auditorium 
decorations  carry  out  the  patio 


General  view  of  the  Granada  Theatre  auditorium . 
featuring  an  adaptation  of  Spanish  architecture  done  in 
the  atmospheric  style.     Preston  G.  Bradshazv,  architect. 


Above,  a  close-up  view  of  the  proscenium  arch  and  left 
sidewall,  surmounted  by  an  illuminated  arch. 


idea.  The  outdoor  effect  is 
gained  by  the  use  of  mural  dec- 
orations and  vine-hung  walls 
extending  f  rom  the  rear  of  the# 
house  down  to  the  stage.  Over- 
head is  a  blue  sky,  with  spark- 
ling stars  as  nearly  like  the  skies, 
of  Spain  as  modern  electricians 
and  technical  experts  can  make 
them. 

The  proscenium  is  continued 
in  a  typical  Spanish  style,  being 
ornate  in  a  manner  that  ex- 
presses the  spirit  of  the  build- 
ing. At  the  right  of  the  pros- 
cenium is  a  giant  wood  screen 
of  Moorish  designs  which  con- 
ceals the  organ.  On  either  side 
of  this  screen  statues',  in  niches 
make  interesting  details.  On 
the  right  side  of  the  proscenium 
is  a  richly  lighted  arch,  over- 
hung with  vines  and  lit  by  hang- 
ing lanterns. 

The  exterior  of  the  Granada 
anticipates  its  atmospheric  in- 
terior. Red  tiled  cornices  at- 
tract instant  attention  and  draw 
the  eye  upward  to  the  old  Span- 
ish mission  style  tower  topped 
by  its  fascinating  cupola.  This 
tower  contains  an  old  Spanish 
bell  imported  from  the  moun- 
tain town  of  Andrezzi  where  it 
formerly  served  to  call  the  wor- 
shippers to  church. 


May    5 ,    19  2  8 


1439 


1440 


Motion    Picture  News 


CHINESE  DESIGN  IN 

ATMOSPHERIC 
STYLE  OF  THEATRE 

A RATHER  novel  adaptation  of 
the  'atmospheric"  or  out-door 
type  of  motion  picture  auditorium  is 
accomplished  in  the  Lindy  theatre,  lo- 
cated at  69th  street  and  Elmwood  ave- 
nue in  Philadelphia.  The  decoration- 
is  in  the  Chinese  style,  with  dragons, 
birds  and  butterflies  painted  on  the 
lower  reaches  of  the  domed  ceiling, 
and  pagodas  and  lanterns  employed  as 
decorative  effects  over  the  organ 
grilles  and  side  exit  doors. 

The  Lindy  was  designed  'by  W.  H. 
Lee,  architect  of  Philadelphia.  Equity 
Theatres,  Inc.,  own  and  operate  the 
Lindy,  which  is  the  newest  in  a  chain 
of  over  fifty  theatres  in  Philadelphia, 
Baltimore,  Reading,  Bridgeton,  New 
Jersey,  and  Willow  Grove. 

The  exterior  is  of  terra  cotta.  A 
model  of  the  Spirit  of  St.  Louis,  Lind- 
bergh's famed  plane,  is  mounted  over 
the  marquee,  as  a  symbol  of  the  the- 
atre's name. 

Above — View  of   the  auditorium. 
Lindy  Theatre,  Philadelphia. 

Left — Left  sidewall  treatment. 

W.  H.  LEE,  ARCHITECT 


May    5 ,    19  2  8 


1441 


DECORATIVE  DETAIL  OF  THE  OHIO  THEATRE 

Provides  a  Notable  Achievement  in  Design,  Sculpture  and  Painting 


Above — a  detailed  view  of  elaborate  decorative  treatment  of  the  proscenium  of  Loezv's  and  United  Artists 
Ohio  theatre,  Columbus,  Ohio.    More  than  $35,000  worth  of  raw  plastering  material  has  gone  into  the 
finishing  of  the  interior.   This  figure  includes  cost  of  the  plaster  and  accompanying  materials  only.  Prac- 
tically all  the  plaster  work  is  decorated  ivith  gold  leaf. 


A  section  vieiv  of  the  balcony.  The  striking  character  of  the  ceil- 
ing treatment,  featuring  the  Spanish  star  motif  used  in  a  great 
variety  of  designs,  is  conveyed  in  this  photo. 

THOMAS  W.  LAMB, 


View  of  the  balcony  loge  with  close-up  study  of  decorative 
detail  worked  in  plaster.  Spanish  designs  are  faithfully  carried 

out  in  the  decoration  of  this  striking  interior  treatment 
ARCHITECT 


Motion    Picture  News 


Will  BESEM1NG  Attract 


//  you  have  not  yet  re- 
ceived our  theatre  seat- 
ing catalogue,  write  for 
a  copy.  It  is  a  beautv 
fully  illustrated  44-page 
hook  showing  our  new 
line  of  theatre  chairs. 


Ninety  per  cent  of  your  patrons'  time  is  spent  in  your  theatre 
seats !  What  are  you  doing  to  make  them  comfortable  ? 

Perhaps  a  good-looking,  luxurious,  comfortable  theatre  chair 
will  increase  your  box  office  receipts  30%  —  as  it  did  for  Mr. 
Rosenberg,  whose  letter  is  shown  at  the  right.  There  is  no  mystery 
in  the  increased  business  which  many  theatres  have  secured  by 
reseating,  because  any  audience,  comfortably  seated,  is  easy  to  please. 

In  the  Heywood-Wakefield  line  of  theatre  chairs  there  are  many 
de  luxe  and  semi-de  luxe  models  —  each  one  built  for  genuine 
comfort  and  troubleproof  service. 

Practical  suggestions  and  detailed  reseating  plans  are  also  avail- 
able  to  you  without  cost  or  obligation  on  your  part.  Simply  drop 
a  line  to  the  nearest  Heywood-Wakefield  sales  office. 


HEYWOOD  ^WAKEFIELD 


May    5 ,    19  28 


1443 


Mr.  H.  Rosenberg,  owner 
of  the  Magnet  Theatre,  Dor- 
chester, Mass.,  is  one  of  the 
many  progressive  show- 
men who  have  increased 
box  office  receipts  by 
reseating.    A  30%  in- 
crease   in  patronage 
has  been  the  result 
of  his  replacing  old 
chairs  with  beauti- 
ful, comfortable 
theatre  seats. 


Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Chicago,  111. 
Detroit,  Mich. 
Kansas  City,  Mo. 
Los  Angeles,  Calif. 
Minneapolis,  Minn. 
New  York,  N.  Y. 
Philadelphia,  Pa. 
Portland,  Oregon 
St.  Louis,  Mo. 
San  Francisco,  Calif. 
Seattle,  Wash. 


THEATRE  SEATING 


1444 


M  o  I  i  o  n    P  i  c  t  u  r  e    X  c  w  s 


EAST  MEETS  WEST 

IN  SHANGHAI'S 
CAPITOL  THEATRE 

WITH  the  opening  rceently  of 
the  Capitol  theatre  in  Shang- 
hai, S.  E.  Shahmoon  &  Co.,  launched 
the  first  of  a  proposed  chain  of  de 
luxe  cinemas  in  China.  The  Capitol, 
located  at  21  Mueum  Road,  is  the 
first  theatre  to  be  built  in  the  down- 
town business  section  of  China,  and 
in  its  design  and  equipment  reaches 
modern  standards  of  architecture 
and  engineering  developed  by  lead- 
ing specialists  in  the  theatre  field. 

The  theatre  has  a  seating  capacity 
of  900  persons  and  is  contained  on 
the  ground  floor  of  an  eight  story 
office  and  apartment  building. 


On  the  left  is  a  viezv  of  the  balcony 
of  the  nezc'  Capitol  in  Shanghai,  and 
below  a  view  of  the  auditorium  look- 
ing from  the  stage  to  the  rear.  Note 
modern  type  of  indirect  lighting,  which 
is  equipped  with  a  dimmer  control. 


May    5 ,    19  2  8 

UNIVERSALE  NEW  THEATRE  IN  SHEBOYGAN 


1445 


Two  views  of  the 
Sheboygan  thea- 
tre. Sheboygan, 
Wisconsin.  This 
new  cinema  is  op- 
erated by  I  Univer- 
sal Theatres  and 
was  built  by  the 
United  Studios, 
under  the  per- 
sonal supervision 
of  A.  Gurnea. 
T h  e  Sheboygan 
seats  1800  persons 


On  the  left  is  a 
view  of  the  main 
lobby  with  double 
staircase  lead  in  a 
to  the  mezzanine 
lounge.  Beloiv  is 
t  h  e  auditorium . 
presenting  the  ef- 
fect of  an  out- 
door garden  with 
sky  and  natural 
foliage  set  back 
of  the  enclosing 
W  all. 


1446 


Motion    Picture    N  e  w  s 


Theatre  Building  Business  Map 

Including  Analysis  of  Key  City  Attendance  Averages 


OSTO/Y 


£W  YORK 


Above  Average  Business 
Average  Business 
Under  Average  Business 


I  I    Very  light  new  construc- 

1  1  tion 

1  1    Light  new  construction 


f   I  Moderately   heavy  con- 

I  I  struction 


Heavy  new  construction 


The  map  of  the  United  States  shown  here  is  divided  into  seven  terri- 
tories, with  colored  shading  indicating  the  division  of  new  proposed 
theatre  building  as  represented  for  the  period  from  March  15th  to 
April  15th.  This  new  construction  is  represented  in  valuation  of  dollars 
and  cents  rather  than  number  of  projects. 

The  shading  is  in  four  densities ;  solid,  which  represents  the  greatest 


value  of  proposed  theatres  ;  heavy  stipple,  which  is  second  in  valuation 
of  new  construction ;  medium,  which  areas  represent  conservative  build- 
ing ;  and  the  very  light  areas,  where  the  investment  in  new  theatre  pro- 
jects is  very  light.  The  information  used  in  compiling  the  statistics 
visualized  by  the  map  was  obtained  through  several  reliable  sources,  and 
the  map  is  to  be  considered  as  very  nearly  accurate  in  representing  com- 
parative theatre  building  activities  in  various  sections  of  the  country. 

The  circles  shown  on  the  map  are  located  in  key  cities  and  illustrate 
averages  of  theatre  attendance  during  the  three  months'  period  from 
March  15th  to  April  15th.  The  diagrams  indicate  the  relative  at- 
tendance at  the  better  theatres  in  these  cities  during  the  period  covered. 
These  are  given  by  "averages,"  with  symbols  to  indicate  "Above  Average" 
and  "Under  Average"  box  office  returns.  The  term  "average"  as  appiied 
in  this  survey  indicates  satisfactory  box  office  returns,  based  upon  theatre 
expectancies,  which,  in  turn,  are  governed  by  past  earnings  under  similar 
or  nearly  similar  conditions. 

These  attendance  statistics  were  compiled  from  an  analysis  of  the  Key 
City  Reports,  published  weekly  in  Motion  Picture  News,  and  other 
sources  of  information  gathered  by  this  publication. 


TUTS  report  on  new  theatre  projects  covers  the  period  of 
thirty  days  from  March  15th  to  April  15th  and  indicates 
a  slowing  up  in  theatre  construction,  especially  as  far  as 
total  amount  of  investment  is  concerned. 

While  the  number  of  projects  announced  to  be  built  during 
this  period  is  not  a  great  deal  less  than  shown  in  the  thirty 
days  analyzed  in  our  last  report,  the  dollar  value  is  approxi- 
mately only  one-half.  The  figures  for  the  March-April  build- 
ing are  as  follows : 

Forty-two  new  projects  wil  call  for  a  seating  capacity  of 
54,040  and  an  investment  of  $10,338,000.  The  average  cost  of 
each  theatre  figures  out  to  be  $246,150,  and  the  seating  ca- 
pacity 1,287.    The  cost  per  seat  is  $191.00. 

Only  two  theatre  projects  announced  are  to  cost  over  a  mil- 
lion dollars,  while  four  wilt  range  betwen  $500,000  and  a  mil- 
lion dollars. 

Comparing  these  figures  with  our  February-March  report 


indicates  the  seating  capacity  of  the  average  theatre  is  approxi- 
mately only  100  less  but  the  average  cost  per  seat  is  down  about 
27  per  cent. 

This  analysis  shows  a  condition  which  may  indicate  a  change 
in  the  type  of  theatre  being  built,  that  is,  from  the  large  pa- 
latial show  places  to  the  smaller  and  more  eonomically  con- 
structed neighborhood  and  small  town  theatre. 

Providing  figures  in  our  future  reports  continue  to  show  the 
condition  as  existing  in  this  report,  it  may  be  considered  that  a 
new  era  in  theatre  construction  has  been  ushered  in  where 
smaller  theatres  requiring  more  modest  investments  will  be 
built  in  great  numbers  and  big  theatres  of  the  large  centers  only 
at  rare  intervals.  The  Statistical  Department  of  Motion  Pic- 
ture News  has  felt  that  a  change  in  theatre  building  along  these 
lines  was  about  due  though  it  was  beyond  our  powers  of  an- 
alysis to  predict  the  exact  period  wherein  this  change  would 
take  place. 


May    5 ,    19  2  8 


1447 


ACTUAiLLY  the  change  in  building  from  the  elaborate  thea- 
tre to  the  good  smaller  house  need  bring  with  it  no  decline 
in  business  as  far  as  the  selling  of  equipment  in  this  field  goes.  A 
theatre  that  seats  1200  and  calls  for  an  investment  of  approxi- 
mately $250,000  has  practically  the  same  requirements  for  most 
types  of  equipment  as  has  the  more  elaborate  theatres.  The 
difference  in  investment  between  a  million  dollar  house  and  a 
$250,000  house  lies  mainly  with  building  materials  and  refine- 
ments rather  than  with  the  primary  requisites  of  a  motion  pic- 
ture theatre. 

Our  analysis  shows  that  the  Middle  States  lead  in  the  amount 
of  investment  required  for  this  thirty-day  report.  In  this  ter- 
ritory 17  theatres  will  require  $3,640,000  and  will  have  a  seat- 
ing capacity  of  20.050.  Furthermore,  one  theatre  costing  a 
million  dollars  and  two  between  one-half  and  one  million  will 
be  built.  These  figures  show  that  in  this  section  of  the  country 
the  average  house  will  cost  $214,100.  with  a  seating  capacity 
of  1,180  and  a  cost  per  seat  of  $181.50. 

The  territory  which  falls  next  in  line  is  the  South  Eastern 
where  three  large  theatres  are  announced.  These  three  theatres 
will  cost  $2,110,000  and  will  seat  6,240,  giving  the  averages  of 
$703,300  per  theatre,  2,080  seats  and  $338.00  the  cost  per  seat. 

In  the  North  Atlantic  States,  eleven  theatres  will  cost  $2,- 
025,000  with  a  total  seating  capacity  of  13,250.  In  this  terri- 
tory it  is  found  that  the  average  theatre  will  cost  $184,100, 
having  a  seating  ca]>acity  of  1,205  a"d  tne  average  cost  per  seat 
$153.00. 

In  the  South  Western  territory,  five  new  projects  will  cost 
■$978,000  and  will  seat  6,850.  One  of  these  projects  will  call 
for  an  investment  of  over  $500,000.  The  average  cost  of  each 
theatre  in  this  territory  is  $195,600  and  will  have  1,370  seats 
giving  an  average  cost  per  seat  of  $143.00. 

The  West  Coast  territory  falls  next  in  line  where  four 
projects,  one  of  which  will  cost  over  a  million  dollars,  calls  for 
a  total  investment  of  $935,000  and  will  seat  4,250.  The  aver- 
ages for  this  territory  are  $233,700  per  theatre  with  a  seating 
capacity  of  1,100  and  a  cost  per  seat  of  $220.00. 

Only  one  new  theatre  project  was  reported  for  the  Western 
States.  This  project  will  cost  $350,000  and  will  seat  1,400, 
giving  the  cost  per  seat  of  $250.00. 

Likewise  in  New  England.  Only  one  new  theatre  is  an- 
nounced, where  $300,000  will  be  invested  in  a  2,000  seat  house. 
The  average  cost  per  seat  in  this  theatre  will  l>e  $150.00. 

THEATRE  attendance  failed  to  come  up  to  expectations  for 
the  period  we  are  covering  in  the  current  map.  After  a 
Lenten  season  which  on  the  whole  was  not  so  bad,  and  earlier 
indications  that  the  picture  houses  might  expect  a  rather  flour- 
ishing Spring  business,  the  actual  results  disappointed. 

A  factor  which  asserts  itself  as  perhaps  the  greatest  single 
•deterrent  to  theatregoing  on  the  scale  expected  during  the  post- 
lent  days  is  the  weather.  The  vagaries  of  the  weather,  as  a 
matter  of  fact,  have  been  cited  as  one  of  the  leading  causes  for 
the  below-normal  business  in  all  lines  of  commercial  activity. 

The  key  cities  which  show  a  downward  move  on  the  current 
map  as  compared  with  the  April  report,  are  Los  Angeles,  which 
dipped  from  an  Average  last  month  to  Under  Average  this 
month;  Giicago.from  Average  to  Under  Average;  Dallas  from 
Average  to  Under  Average,  and  Seattle  from  Average  to  Un- 
der Average.  Boston  and  Salt  Lake  City,  which  on  last  month's 
map  were  at  Above  Average  rating,  this  month  are  at  Average. 

Upward  changes  are  recorded  by  Des  Moines  and  Baltimore, 
from  Under  Average  to  Average;  and  Indianapolis  from  Aver- 
age to  Above  Average.  New  York  City,  Atlanta,  Cleveland. 
Kansas  City,  Buffalo,  Minneapolis,  Central  Pennsylvania, 
Philadelphia,  Albany.  Tampa,  Milwaukee,  San  Francisco  and 
Cincinnati,  are  static  at  Average  ratings. 

The  decline  from  expectancy  in  theatre  attendance  over  the 
■country  during  this  period,  while  tracing  to  conditions  which 
include  purelv  tenq>orary  seasonal  disturbances,  such  as  bad 
weather  and  in  several  towns  to  such  influences  as  the  appro- 
priation of  the  bulk  of  the  patronage  by  a  new  theatre,  which 
naturally  greatly  decreases  the  draw  at  the  older  established 
houses,  nevertheless  follows  the  trend  of  general  business.  For 
business  in  most  lines  for  the  first  quarter  of  1928  has  shown 
declines  below  the  figures  for  the  corresponding  period  of  t927i 


according  to  reports  of  earnings  and  sales  by  various  compa- 
nies. The  reports  by  a  large  number  of  concerns  in  various  lines 
of  commercial  activity  showed  a  predominence  of  declines  from 
last  year's  earnings,  though  several  special  lines  showed  in- 
creases in  both  sales  and  earnings — among  them  the  chain  stores 
which  showed  a  gain  of  13.1.  As  far  as  unemployment  is  con- 
cerned, there  is  less  heard  about  that  now.  and  for  the  reason, 
largely,  that  the  latest  figures  show  a  gain  in  employment. 

The  majority  of  the  pictures  which  scored  as  leading  box 
office  attractions  during  the  period  are  those  same  films  which 
in  last  month's  rei>ort  were  the  leaders — which  may  be  one  of 
the  contributing  causes  of  the  decline  from  expectancy,  for 
evidently  the  newest  crop  of  releases  is  lacking  in  the  strong 
attraction  qualitio*  which  marked  the  film  supply  offered  the 
exhibitors  during  the  two  previous  months.  Aside  from 
"Speedy"  and  "The  Patsy,''  there  are  no  pictures  in  the  cur- 
rent "best  ten"  group  which  have  not  figured  in  the  previous 
month's  list. 

THE  Harold  Lloyd  comedy  "Speedy"  is  far  and  away  the 
prize  attraction  for  the  past  month  at  the  key 
city  theatres.  These  reports  show  that  "Speedy"  is  credited  with 
excellent  business  at  the  box  office  of  10  theatres— including  a 
number  of  new  high  house  records — a  highly  satisfactory  show- 
ing at  one  house,  and  with  a  mark  against  it  at  one  theatre.  1  his 
single  disappointment,  so  far  credited,  seems  remarkable  on  the 
surface  of  things,  and  investigation  of  the  conditions  which 
surrounded  the  presentation  shows  that  unusual  factors  were 
present.  "Speedy"  disappointed  at  the  Des  Moines  theatre  in 
Des  Moines — it  did  business,  but  it  went  below  the  mark  for 
Lloyd's  pictures  in  that  town.  Previous  to  the  "Speedy"  open- 
ing and  during  its  run,  this  theatre  had  been  conducting  a  vig- 
orous campaign  for  the  Vitaphone  presentation  of  "The  Jazz 
Singer,"  with  newspaper  publicity  and  poster  billing  coupled 
in  a  concentrated  drive  to  sell  the  sound  device  in  connection 
with  Al  Jolson's  screen  debut.  The  campaign  had  its  effects  and 
built  up  an  interest  in  Vitaphone  which  transcended  any  cur- 
rent attractions  the  Des  Moines  had  to  offer  its  patrons.  The 
facts  are  worth  mentioning,  because  they  prove  again  that  the 
picture  with  potential  drawing  power  cannot  produce  the  results 
of  which  it  is  capable,  in  a  limited  run.  without  the  proper 
exploitation. 

The  second  picture  on  the  list  is  "Red  Hair,"  which  also  was 
one  o  f  last  month's  leaders.  The  Clara  Bow  vehicle  scored  in 
several  of  the  key  city  houses.  The  other  eight  leaders  were 
"The  Jazz  Singer.'"  "The  Circus,"  "The  Gaucho."  "The  legion 
of  the  Condemned,"  "The  P.ig  City,"  "The  Patsy,"  "The  Patent 
leather  Kid,"  and  AVild  Geese."  A  prominent  place  was  earned 
by  "The  Last  Command,"  and  "Ramona." 

Among  the  month's  pictures  which  received  strong  advertis- 
ing backing  and  apparently  figured  importantly  at  the  box  offices 
was  $40,000  Miles  with  Lindbergh."  a  three-reeler  offered  by 
M-G-M.  It  is  unusual  for  the  short  subject  to  receive  such 
hearty  backing  in  the  exploitation  and  the  results  were  entirely 
satisfactory  in  this  case. 

Aside  from  these  pictures,  no  outstanding  accomplishments 
were  performed  at  the  key  city  theatres  by  the  general  current 
releases  The  Road  show 'attractions  which  continue  to  play  to 
good  crowds  are  "Wings."  "The  King  of  Kings."  "Sunrise 
and  "Simba"  on  general  tour  and  in  New  ^  ork  "The  Trail  01 
98,"  "Street  Angel,"  "Four  Sons."  "The  Man  Who  Laughs' 
and  "Glorious  Betsy." 

The  kev  city  theatres  which  have  been  forced  to  just  travel 
along  and  await  the  turn  of  the  tide  flowing  to  brand  new  houses 
of  the  most  elaborate  style  are  located  in  Minneapolis,  where 
the  new  Publix  Minnesota  drew  enormous  crowds  for  four 
solid  weeks,  and  Seattle,  where  another  new  Publix  theatre 
held  the  center  of  the  stage  for  three  weeks,  before  there  were 
signs  of  a  return  to  normalcy.  While  curiosity  to  see  every 
feature,  architectural  and  amusement,  of  the  new  houses  pre- 
vails, there  is  little  public  reaction  to  shows  alone,  and.  as  a 
result,  the  other  theatres  in  those  towns  had  to  take  things  as 
they  came.  Unless  the  older  houses  are  greatly  ante-dated  by 
the  new  establishment,  matters  generally  settle  back  into  the 
usual  stride,  which  happened  in  both  of  these  cities. 


1448 


Motion    Picture    N  e  iv  s- 


WHEN  Harold  Lloyd  offered  cash 
prizes  for  exhibitor  ideas  to 
compile  into  a  press  book  for 
his  new  comedy  "Speedy"  and  thereby 
stood  sponsor  of  a  campaign  outline  "by" 
as  well  as  "for"  the  exhibitors,  he  tried  an 
experiment  of  more  than  passing  interest 
to  those  in  the  distribution  and  exhibition 
end  of  the  industry. 

For  as  many  years  as  it  has  been  in 
existence,  the  press  book  has  been  the 
object  of  conflicting  opinions  on  the  part 
of  the  exhibitors.  Questionnaires  sent 
out  by  this  publication  to  a  large  list  of 
exhibitors  brought  back  returns  which 
showed  divided  opinion  as  to  the  value  of 
the  average  press  book  as  a  practical 
manual  for  use  in  exploiting  the  pictures 
of  the  distributors  issuing  the  books. 

Consequently,  the  Lloyd  company's  ex- 
periment, to  have  exhibitors  themselves 
write  the  "Speedy"  campaign,  suggest  the 
kind  of  advance  advertising  the  style  of 
exploitation  stunts,  the  type  of  merchant 
tieups.  the  lobby  displays  and  the  news- 
paper layout,  paved  the  way  for  a  demon- 
stration, which  even  if  it  is  unproductive 
of  conclusive  evidence  that  a  similar  idea 
should  be  applied  to  all  press  books,  at 
least  is  an  honest  effort  in  the  right  di- 
rection— that  of  giving  exhibitors  an  ex- 
ploitation campaign  outline  devised  by  ex- 
hibitors and  the  publicity  men  actually  on 
the  job  at  the  theatres. 

The  result  of  the  prize  competition  is  a 
press  book  which  goes  over  the  ground 
as  thoroughly  as  any  book  the  distrib- 
utors ever  have  compiled  for  the  show- 
men. The  ideas  of  about  45  exhibitors, 
writing  from  their  experience  and  knowl- 
edge of  exploitation  at  their  own  theatres, 
are  published  in  the  "Speedy"  press  book. 

The  list  of  contributors  includes  the 
names  of  the  most  widely  known  exhibi- 
tors in  the  business — men  whose  actual 
performance  and  accomplishments  have 
won  them  more  than  local  reputation  as 
keen  judges  of  public  taste  and  endowed 
w  ith  unusual  ability  in  devising  clever  ad- 
vertising and  exploitation  in  connection 
with  motion  picture  presentations. 

Among  these  are   H.   E.  Jameyson, 


An  unusually  effec- 
tive frontal  display 
was  one  of  the  im- 
portant exploitation 
features  of  the  cam- 
paign for  "Speedy" 
at  the  Community 
Theatre,  Miami 
Beach.  Fla..  shown 
on  the  left 


Miller  theatre,  Wichita;  C.  Harrison, 
I  'alace,  Cincinnati ;  Clark  Munson,  Vir- 
ginia theatre.  Champaign ;  Joe  Meyer, 
1  'alace,    Hamilton,    O. ;    Oscar  Doob, 


An  Exhibitor- Made 
Press  Book  Is 
Making  Good 

G.  J.  Meredith,  Saenger  theatres,. 
Xew  Orleans ;  Harry  E.  Browne,  New 
Stanford,  Palo  Alto,  Cal. ;  H.  E. 
Schlicter,  Liggett  theatre,  Madison,  Kan. 
E.  F.  Nutter,  American,  Rowlesburg,  W. 
Va. ;  Roy  L.  Smart,  Rivoli,  Greenville, 
S.  C. ;  Vernon  Gray,  Metropolitan,  Bos- 
ton; J.  W.  Creamer,  Orpheum,  Atchison,. 
Kan. ;  Harold  D.  Barnes,  Rialto,  Burling- 
ton. Ia. ;  Henri  Tussenbroek,  Majestic,. 
Hartford,  Conn.;  George  F.  Teckemeyer,. 
State,  East  Lansing ;  Marsline  K.  Moore, 
Capitol,  Oklahoma  City;  Bob  Kelley,. 
Texas  theatre,  San  Antonio ;  J.  R.  Men- 
denhall,  Pinney  theatre,  Boise,  Idaho  r 
Geo.  E.  Planck,  Publix  theatres,  New 
York  City ;  David  F.  Perkins,  Merrimack 
Sq.  theatre,  Lowell,  Mass. ;  A.  Swanke, 
Majestic,  Stuttgart,  Ark. ;  G.  W.  Carlsonr 
Savoy,  Superior,  Wis. ;  C.  T.  Perrinr 
Sterling,  Greely,  Colo. ;  Joel  A.  Lew, 
Wilmer  and  Vincent  theatres.  Richmond ; 
Alvin  Hostler,  Strand,  Altoona,  Pa. ; 
Ernie  Smithies,  Capitol,  Kingston,  Ont. ; 
W.  F.  Howell,  Al-Dun  theatre,  West 
Point,  Ga. ;  E.  M.  RuLon,  Rialto,  Me- 
chanicsville,  La. ;  Wallace  R.  Allen,  Penn 
theatre,  Pittsburgh;  S.  L.  Stokes,  R  and 
R  theatres.  Kingsville,  Texas ;  James 
Fotherinsdiam,  Wellmont  theatre,  Mont- 
clair,  N.  I. 


T 


Special    marque    display    for   the  Lloyd 
comedy,  Palace  Theatre,  Wichita  Kan. 

Kunsky  theatres,  Detroit ;  H.  F.  Storin, 
Leroy  theatre,  Pawtucket;  M.  A.  Ma- 
laney,  Loews  theatres,  Cleveland ;  Russell 
Moon,  Paramount  theatre.  New  York : 


HOSE  are  names  familiar  to  readers 
of  the  trade  journals  through  the 
frequent  publication  of  campaigns  they 
have  staged  for  pictures  of  all  types. 
Many  of  them  are  originators  of  ideas 
which  have  become  almost  standard  ex- 
ploitation stunts.  Another  important  fea- 
ture is  that  the  small  towns  as  well  as  the 
large  cities,  the  de  luxe  type  of  house  and 
the  community  theatre  are  represented  in 
the  background  for  the  various  exploita- 
tion campaigns  written  for  "Speedy." 
And  that  is  the  point  of  greatest  con- 
(Continucd  on  Page  1452) 


One  of  the  special  poster  displays  exploiting  "Speedy"  in  Los  Angeles.    Board  on  right 
offers  idea  for  tieup  with  realtors 


May    5 ,  1928 


1449 


I 


t 


Fred  \V.  Wentworth,  Architect 


77i£  Stanley,  the  Stanley-Fabian  Corporation's  beautiful  new  theater  in  Jersey  City,  where  Manufactured 
Weather*  provides  the  same  Healthful  Comfort  enjoyed  by  the  Patrons  of  the  following  Stanley- 
Fabian  theaters:    the  Branford  at  Newark,  the  Stanley  in  Hoboken,  and  the  Fabian  in  Paterson. 

The  New  Stanley  greets  its  patrons  with 
MANUFACTURED  WEATHER* 


A  refreshing  spring  evening  in  an 
Italian  courtyard.  This  is  the 
perfect  illusion  in  the  new  Stanley 
Theater.  Supplementing  and  per- 
fecting this  impression,  so  ably 
produced  by  the  architect,  is  Man- 
ufactured Weather,*  provided  only 
through  the  air  conditioning  de- 
signs and  equipment  as  produced 
by  Carrier  Engineers. 

One  of  the  most  unusual  fea- 
tures of  this  magnificent  new 
theater  is  the  very  unique  instal- 
lation of  the  air  diffuser  outlets,  so 
skillfully  placed  that  not  one  is 
visible  to  mar  the  perfect  atmo- 
spheric effect.  The  placing  of  these 
outlets,  always  presenting  a  serious 


problem  in  an  atmospheric  theater, 
is  an  exclusive  Carrier  accomplish- 
ment, further  evidenced  in  the 
constant  gentle,  draughtless,  down- 
ward diffusion  of  air  throughout 
the  entire  theater  at  all  times. 

As  specialists  in  air  conditioning. 
Carrier  Engineers  are  proud  to 
have  contributed  this  health-giving 
comfort  to  the  Stanley,  and  to  a 
rapidly  growing  list  of  theaters 
throughout  the  country,  where  the 
exceptional    results   of  Manufac- 


rarrier 


tured  Weather*  are  being  demon- 
strated day  in  and  day  out. 

The  intimate  cooperation  of  Car- 
rier Engineers  with  the  Architect, 
the  Owner  and  the  Builder,  and 
the  acceptance  of  complete  re- 
sponsibility for  results  has  meant 
the  unqualified  success  of  every 
Carrier  System. 

The  same  system,  including  the 
safe,  simple,  compact  Carrier  Cen- 
trifugal Refrigeration  System,  is 
now  available  for  the  fine  small 
theaters.  Write  for  the  book, 
"Theater  Cooling  and  Condition- 
ing." Ask  for  a  visit  from  one  of 
our  engineers. 


NEW  YORK 
PHILADELPHIA 
BOSTON" 
CHICACO 


Carrier  Fnqineerinq  Corporation 

Offices  and  Laboratories  •  1 

Newark,  New  Jersey 

•IT  ISN'T  MANUFACTURED  WEATHER  UNLESS  IT'S  A  CARRIER  SYSTEM 


CLEVELAND 
KANSAS  CITY 
LOS  ANGELES 
WASHINGTON 


1450 


Motion    Picture  News 


New  Avalon  of  the  National  Theater 
Corporation,  Chicago,  equipped  with 
C-H  Dimmers.  John  Eberson,  architect. 
Switchboard  (shown  below)  by  The 
Major  Equipment  Co* 


Architectural  Beauty 
completed  with  GH  Dimmers 
in  the  New  Avalon,  Chicago 

No  longer  do  progressive  theater  own- 
ers invest  fortunes  in  decorative  art  and 
risk  losing  part  of  its  effectiveness 
through  haphazard  lighting. 

The  New  Avalon,  Chicago,  is  but  one 
of  the  new  theaters  in  which  C-H  "Sim- 
plicity" Dimmers  enhance  and  bring  out 
the  architectural  beauty.  For  the  designer's 
art  can  go  only  so  far.  Light  must  do  the 
rest.  And  successful  showmen  have  dis- 
covered that  C-H  Dimmers  complete  the 
beauty  of  their  theaters  and  help 
make  each  presentation  better. 


Because  of  the  results  others  have  achieved, 
you  too,  should  know  all  about  C-H  Dim- 
mers. Ask  your  architect  or  electrician  how 
easily  any  house  can  be  improved — and 
write  for  the  booklet  "Illumination  Control 
for  the  Modern  Theater". 


The  CUTLER-HAMMER  Mfg.  Co. 

Pioneer  Manufacturers  of  Electrical  Control  Apparatus 

1255  St.  Paul  Avenue,  Milwaukee,  Wis. 


Why  C-H  "Sir 


plicity' 
are  chosen 


Dimmers 


Dimming,  smooth  as  night-fall,  from  full  brit- 
liancy  to  black  out  — freedom  from  ^burn-outs 
and  maintenance — adaptability  to  all  theaters', 
regardless  of  size  or  decorative  scheme —  design 
'which  makes  future  remodelling  easy  —  these 
are  a  fens)  outstanding  features  of  C-H  "Sim- 
plicity" Dimmers  'which  make  them  first  choice 
■with  leading  theater  owners,  architects 
and  electricians. 


CUTLER  yAMMER 


cPerfect  Illumination  Control  for  the  Modern  Theater 


May    5,    19  28 


1451 


UPREME 


{EM 


The  Only  System  of  Its  Kind 
that  Actually  WASHES  the  Air 

Does  It  Cool?  It  Does! 

And  How?  Quietly! 


U3r 


Gives  same  results  as  the  big  expensive  cooling  systems 
used  in  big-city  theatres.    Yet  its  cost  is  moderate. 

The  Supreme  Cooling  Blower 

After  the  air  has  been  washed  and  cooled 
by  the  Air-Washing  Unit,  this  6  ft.  all 
steel  cooling  blower  forces  it  into  your 
theatre  at  such  speed  and  in  such  volume 
that  all  the  air  is  changed  30  to  60  times 
an  hour.  No  noise!  No  drafts!  Just  a  con' 
tinual  inpouring  of  fresh,  cooling  breezes. 


The  Air -Washing  Unit 

The  Supreme  Turbo  Air-Washing 
Unit,  a  wonderful  new  feature  of  the 
Supreme  System,  creates  a  foggy 
water-mist  through  which  the  air  must 
pass  before  entering  the  coolmg  blower. 
It's  amazing  how  that  mist  freshens 
and  cools  the  air. 


Equipped  with 
Horton  Variable  Speed  Pullev 

At  slight  extra  cost  the  Supreme  Blower  can  be 
furnished  with  the  famous  Horton  Variable  Speed 
Pulley,  instead  of  standard  single  speed  pulley. 


UP 


K" 


Get  The  Facts.' 

Write  for  complete  informa- 
tion and  convenient  payment 
plan.  Send  in  the  coupon — 
TODAY. 


Heater  &l  Ventilating  Corp. 

ST.  LOUIS,  U.  S.  A. 


Supreme  Heater  fcV  Seating 

Ventilating  Corp.  v.m,  V]  _ 

191vl7-19PmcSt.  Name   1X1  Capacity 

St.  Louis,  Mo.  of  Theatre 

Send  complete  informa-  Address 
tion    and    convenient  ' 
payment  plan  on  the 

Supreme  Cooling    

System.  City   State  


1452 


.1/  o  t  i  o  n    Picture    N  c  zvs 


tention  in  the  charges  which  exhibitors 
have  brought  against  press  books  in  gen- 
eral. The  complaint — we  are  speaking  of 
the  average,  not  the  special  press  book  or 
the  productions  of  one  or  two  particular 
specialists — the  general  complaint,  then, 
is  that  the  press  books  do  not  provide  suf- 
ficient material  prepared  from  the  stand- 
point of  the  small  town  theatre  operator, 
or  the  operator  of  a  small  theatre  in  a 
large  town.  Provision  against  this  fault 
would  seem  to  be  made  in  adequate 
fashion  by  the  compilers  of  the  "Speedy" 
book. 

WE  are  still  too  close  to  release  date 
on  "Speedy"  to  reduce  to  figures 
the  results  produced  by  the  book  in  fur- 
nishing exact  material  used  by  the  exhibi- 
tors in  their  campaigns.  What  percentage 
deviated  from  the  plans  presented  in  the 
book  and  devised  their  own  drives  on 
original  lines,  and  what  percentage  relied 
solely  npon  the  book  plans,  is  something 
that  cannot  now  be  arrived  at — there  are 
too  many  exhibitors  still  to  be  heard  from 
and  too  many  others  who  have  not  yet 
played  "Speedy." 

But  a  rough  idea  can  be  given  by  the 
following : 

Out  of  a  total  of  21  reviews  of  cam- 
paigns actually  staged  for  "Speedy"  at 
as  many  theatres  scattered  over  the  coun- 
try, 1 6  drives  used  ideas  specifically  out- 
lined in  the  press  book,  and  5  were  based 
on  ideas  not  suggested  in  the  press  book. 

A  few  of  the  exhibitors  whose  sug- 
gested campaigns  are  included  in  the 
"Speedy"  book  are  represented  in  the 
total  of  21.  It  is  natural  to  expect  that 
an  exhibitor  who  outlines  a  campaign  in 
a  prize  competition  would  make  use  of  the 
ideas  when  he  came  to  actually  exploiting 
the  picture. 

H.  E.  Jameyson.  who  handles  publicity 
and  advertising  for  the  Miller  theatre, 
Wichita,  Kan.,  utilized  most  of  the  press 
book  suggestions  for  his  engagement. 
Incidently,  Jameyson  was  first  prize  win- 
ner of  the  Harold  Lloyd  Exploitation 
Contest  and  automatically  he  confined  his 
activities  to  the  host  of  suggestions  he 


Ideas  suggested  in  the  "Speedy"  press 
book  were  used  in  St.  Louis  and  Char- 
lotte, N.  C.  Left  is  taxi  ballyhoo  in  St. 
Louis,  and  on  the  right  the  street  car 
exploitation  in  Charlotte 

submitted  to  the  Lloyd  office.  His  lobby 
display  was  striking.  He  also  arranged 
for  a  double  spread  in  the  Town  Crier, 
which  is  the  Sunday  roto  section  of  the 
Wichita  Beacon.  Jameyson  also  used  the 
taxi  cab  covers  and  the  teaser  and  adver- 
tising copy  suggested  in  the  press  book. 

Carlos  Harrison  of  the  Palace  theatre, 
Cincinnati,  also  followed  out  the  press 
book  suggestions. 

The  most  elaborate  campaigns  to  date 
are  those  which  were  put  on  for  the  New 
York  run  of  "Speedy"  at  the  Rivoli  thea- 
tre, and  in  Los  Angeles. 

THE  Rivoli  theatre's  entire  front  was 
covered  with  what  is  one  of  the  larg- 
est cloth  banners  ever  displayed  on 
Broadway.    The  name  of  Harold  Lloyd 


is  all  that  appears  on  it — yellow  letters 
across  a  blue  background.  Leslie  Whelan. 
in  charge  of  exploitation  for  the  Lloyd 
Corporation,  arranged  a  tieup  with  the 
Horton  Ice  Cream  Company  in  conjunc- 
tion with  the  Rivoli  showing.  The  Horton 
Company's  huge  painted  sign  at  Seventh 
Avenue  and  42nd  Street  was  turned  over 
to  the  Rivoli  for  the  length  of  the  engage- 
ment. Lloyd's  head  formed  the  feature 
center  display  on  the  sign  on  which  the 
following  text  also  appeared  :  "  'Speedy' 
at  the  Rivoli  now  serves  Horton's  Ice 
Cream."  Tieups  were  also  made  with  all 
stores  handling  the  "Speedy"  book  and 
the  music  stores  handling  "Speedy  Boy," 
the  official  theme  song  of  the  picture.  An 
attractive  prologue  was  used  in  presenting 
the  picture. 

The  Los  Angeles  drive,  engineered  by 
Joe  Redely,  Harold  Lloyd's  publicity  di- 

(Continucd  on  page  1470) 


Co-operative    page   ad  exploiting 
"Speedy"  at  Riviera,  Omaha,  and 
below  the  type  of  card  used  in 
oil  station  tieup  at  Detroit 


SPEEDY 

says 

UNITED 
GAS 

SPEEDIEST 

On  sale  at  all 

UNITED  OIL  REFINING 
STATIONS 

See 

Harold  Lloyd  in  "Speedy" 

At  The  ADAMS 


M  a  v    5  .    1  9  2  8 


1453 


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IP 


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I 


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|iii||ii|iiilliiliiinii€*l  nnrniiil 

mmm 


an 


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ii"  


WW 


THE  tMP>RH  TH.E-ATRE 


ATLANTA. 

lUroh  29th- 
1  9  2  8. 


*  •»  -  rrn  —  — • 

n...  .  tt.  m>io  ^  t^o.:Vu-op.r.^. 

opinion,  .ol.1T  ^  „y  pr..p..t. 

Your*  T«ry  "  I 


-  -  -  -  -  is  very 
easily  operated 

 will  double 

gate  receipts 

.  -excels  in 

tonal  qualities 


Hear  It  At  Once!  Or  send  for  Booklet  No.  124 
which  tells  all  about  the  ORCHESTRAPHONE. 

Address 
GENERAL  OFFICE 
624  South  Michigan  Boulevard,  Chicago 


^Vational^heatre  Suppfy^ornjiany 


;  :  mwM^ 

Miiiiliil'.liiii  9j^^JM^I 


J  454 


Motion   Picture  News 


^Theatre Qoers are  Comfort 
*J  Jovers  theWorld  Over! 

Progressive  theatre  owners  appreciate  the  tremendous  attraction  of 
"comfort"  to  the  theatre-going  public.  Whatever  the  program  that  is 
being  offered,  the  public  looks  first  to  the  house  where  their  comfort 
is  assured.  American  Seating  Company  offers  theatre  owners  and  man- 
agers a  wide  selection  of  chairs  whose  qualities  of  beauty  and  comfort 
stimulate  box  office  receipts.  Significant,  too,  is  the  exclusive  use  of  this 
company's  seating  by  the  nation's  foremost  exhibitors. 


f 


American  Seating  Chairs  are  in  harmony 
with  the  beauty  of  the  Paramount  Theatre 
as  illustrated  in  this  interior  view. 


No.  4078  Special  Chair—  3,56 1  of  these 
chairs  were  installed  in  the  Paramount 
Theatre.  Seat  upholstered  in  red  Mo- 
roccoline,  with  rose  mohair  back  and 
brown  mahogany  finished  wood  parts. 
Aisle  lights  built  into  chair  standards 
and  noiseless  ball  bearing  seat  hinges. 


Lobby  of  Paramount  Theatre,  New  York 
City.     One  of  the  many  fine  theatres 
equipped  with  American  Seating  Chairs. 
C.  W.  and  Geo.  L.  Rapp,  Architects. 


American  Seating  Company 


10  E.  Jackson  Blvd. 
113  W.  40th  St.,  New  York  City  I 
77-D  Canal  St., 


Chicago,  Illinois 

1211-K  Chestnut  St.,  Philadelphia 
Boston 


Theatre  Chair  Builders  to  the  American  Public  For  Over  50  Years 


May    5 ,    19  2  8 


1455 


Creative  and  Selling  Branches  Still  at 
Odds  Over  "Must"  Credits 

Artists  Demand  Mention  in  All  Advertising  and  Exhibitors  Want  Freedom  to  Use 

or  Eliminate  Production  Credit  lanes 


AMON(i  the  unchanged  features  of 
the  Standard  Contract,  which  un- 
derwent certain  revisions  at  the 
Chicago  conferences  last  February  and 
which  became  effective  May  i,  1928,  the 
following  provision  covering  theatre  ad- 
vertising, appears  in  paragraph  the 
twelfth  : 

"The  exhibitor  also  agrees  to  adver- 
tise and  announce    each  photoplay  as 

a   .    In  all  newspaper  advertising 

and  publicity  issued  by  the  exhibitor  relat- 
ing to  said  photoplays  the  exhibitor  shall 
adhere  to  the  form  of  announcement  con- 
tained in  the  advertising  matter  issued  by 
the  distributor.  All  advertising  acces- 
sories used  by  the  exhibitor  in  connection 
with  the  exhibition  of  said  photoplays 
must  be  leased  from  or  through  the  dis- 
tributor  ." 

And  that  provision,  according  to  re- 
liable information,  was  the  bone  of  rather 
heated  and  prolonged  contention  between 
the  exhibitor  and  distributor  representa- 
tives at  the  contract  conference.  That  it 
was  one  of  the  most  difficult  points  the 
conference  was  called  upon  to  settle,  it  is 
not  hard  to  believe.  The  exhibitor  does 
not  like  to  be  in  the  position  of  having  to 
include  "credits"  or  mention  of  names  as- 
sociated with  the  production  which  mean 
little  or  nothing  to  the  public  he  is  ad- 
dressing with  his  selling  matter.  On  the 
other  hand,  the  distributor  is  bound  by 
contract  to  mention,  according  to  specified 
phraseology  and  often  "per  cent  of  size  of 
type"  the  names  of  others  than  the  star 
and  the  director — both  of  which  are  usu- 
ally box-office  factors — in  all  his  advertis- 
tising  and  publicity  for  the  picture.  This 
is  forced  upon  the  distributor  by  the  pro- 
ducer who  in  turn  is  forced  to  include 
certain  credits  for  the  players,  scenarists, 
authors  and  sometimes  supervisors  under 
contract  to  him. 

That  being  the  case,  the  matter  comes 
down  to  a  responsibility  which  the  artist 
must  shoulder.  But  before  bringing 
charges  of  "personal  vanity"  against  the 
actor,  author,  director,  etc.,  it  is  well  to 
remember  that  this  picture  business  is  a 
personality  business,  and  that  the  artist's 
contribution  provides  something  without 
which  there  could  be  no  finished  work. 
Frequently  it  is  the  skill  of  the  scenarist 
or  others  associated  with  a  production 
which  supplies  the  vital  spark  accounting 
for  the  outstanding  quality  of  a  star's 
performance  or  a  directorial  achievement. 
The  fact  that  the  artist  finds  it  necessary 
to  his  or  her  future  opportunity  to  de- 
velop talents  and  find  that  place  in  the 
sun  of  popularity  to  which  they  are  en- 
titled, is  the  reason  back  of  the  demands 


made  by  these  specialists  that  their  names 
be  used  in  connection  with  all  billing. 

If  ever  there  is  worked  out  a  solution 
of  this  problem — and  from  the  stand]>oint 
of  the  exhibitor  and  the  theatre  advertis- 
ing man  it  is  a  most  important  matter — 
the  goal  will  be  reached  through  a  better 
understanding  all  around  bv  everybody — 
artists,  producers,  distributors  and  exhibi- 
tors. 

The  artist's  demand  that  his  name  ap- 
pear in  connection  with  billing  for  a  pic- 
ture he  has  contributed  to,  the  producer's 
demand  and  the  distributor's  demands 
owing  to  these  contractual  obligations,  are 
legitimate.  Equally  legitimate  is  the  ex- 
hibitor's contention  that  the  inclusion  of 
many  credits  or  "must  go''  lines  often 
defeats  the  purpose  of  his  advertising, 
which  is  to  deliver  a  concise  message 
briefly. 

One  of  the  first  rules  the  student  of  ad- 
vertising learns  is  that  only  those  selling 
points  which  can  aid  in  creating  the  de- 
sired impression  on  the  reader  must  be 
included  in  the  advertisement.  The  de- 
sired impression  for  a  theatre  advertise- 
ment to  make,  of  course,  is  that  the  en- 
tertainment is  of  a  quality  that  will  please. 
Since  the  advertiser  is  forced  to  pay  for 
the  space  his  ad  is  given  in  the  paper,  he 
wishes  to  make  the  best  possible  use  of 
it  and  that  from  the  advertising  man's 
standi>oint  is  to  have  sufficient  white 
space  left  after  his  essential  selling  lines 
have  been  included. 

BIT  much  more  in  the  poster  billing 
than  the  newspaper  advertising  is 
this  "must  go"  copy  a  handicap.  The  ager- 
age  outdoor  advertisement  is  visible  only 
for  a  short  time.  Therefore  to  be  effective 
it  must  not  contain  too  much  copy,  be- 
cause if  there  are  too  many  words  or  too 
many  details  the  eye  finds  nothing  to  rest 
upon  and,  while  it  wanders  from  one  part 
of  the  display  to  another  the  prospect 
passes  by  the  board  and  the  message 
which  the  poster  is  designed  to  convey  is 
lost. 

These  are  the  A  B  C's  of  advertising, 
but  at  the  same  time  it  might  lead  to  a 
better  understanding  of  the  exhibitor's 
problem  with  regard  to  advertising,  if 
they  were  considered  by  those  who  de- 
mand the  credits. 

There  are  places  where  the  entire  credit 
list  may  be  used  to  good  advantage — in 
trade  advertising,  the  leader  on  the  film 
and  the  printed  program,  the  advance 
trailer  and  in  newspaper  publicity  notices, 
or  readers. 

It  would  hardly  be  fair  to  the  artist, 
however,  to  ask  him  or  her  to  leave  to 
the  discretion  of  the  exhibitor  when  and 


how  his  or  her  name  will  be  mentioned, 
or  whether  it  will  be  mentioned  at  all. 

On  the  other  hand,  it  is  very  much  a 
question  if  the  credits  which  some  of  the 
artists  demand  and  get  in  such  adver- 
tising mediums  as  posters  and  newspa|)er 
displays,  bring  them  fame  or  popularity. 
When  a  reputation  has  been  established 
the  exhibitor  is  only  too  anxious  to  use 
that  name  as  a  featured  selling  point  in 
his  general  advertising.  Experience 
seems  to  indicate  that  the  artists  establish 
their  reputations  on  the  screen  itself. 

WE  have  the  case  of  Rudolph  Valen- 
tino— as  one  of  a  great  many — in 
the  presentation  of  "The  Four  Horse- 
men." This  actor  had  been  in  pictures 
several  years  before  Rex  Ingram  cast  him 
for  the  principle  male  role  in  the  Ibanez 
novel.  He  had  played  leading  roles  pre- 
viously. When  the  Ingram  spectacle  was 
released  aVlentino  was  not  played  up  in 
the  billing,  but  he  was  in  his  later  works, 
and  for  the  very  good  reason  that  the 
artist  by  his  performance  in  that  picture 
established  himself  as  a  popular  person- 
ality. 

The  same  picture  "made"  June  Mathis, 
a  scenarist  whose  name  took  on  magic 
that  made  it  an  advertising  feature  as  a 
result  of  her  association  with  the  produc- 
tion of  "The  Four  Horsemen." 

Frequently  we  hear  criticism  of  the 
posters  and  display  material  issued  by  the 
distributors.  In  the  majority  of  cases  the 
failure  to  produce  posters  that  have  sales 
punch  is  due  to  the  extensive  use  of 
credits  forced  on  the  artist.  And  nobody 
knows  that  better  than  the  poster  artists 
themselves,  many  of  whom  have  voiced 
their  protest  against  the  practice. 

What  can  be  done  to  bring  about  an 
end  to  the  situation,  it  is  not  possible  to 
say.  Ultimately  all  the  conflicting  forces 
may  be  able  to  get  together  on  a  basis  of 
understanding  one  with  the  other,  and  a 
classification  of  advertising  mediums  may 
be  made.  Upon  this  classification  the 
contract  with  the  artist  may  call  for 
"credit"  in  specified  mediums  of  advertis- 
ing. If  the  time  comes  when  the  poster 
designer  can  limit  the  copy  to  the  very 
essentials,  the  copy  writer  and  ad  layout 
man  can  include  in  his  displays  only  the 
features  which  he  knows  will  sell  the  pic- 
ture to  the  public,  there  will  be  rejoicing, 
and  they  will — it  is  a  safe  bet — give  better 
than  just  adequate  display  to  the  names  of 
all  players  authors,  scenarists,  super- 
vising directors,  camera  men.  art  direc- 
tors, in  direct  by  mail  ads.  publicity  no- 
tices, house  programs,  house  organs,  and 
lobby  display  material — where  the  pub- 
licity will  mean  something  to  the  artist 


1456 


.1/  o  1 1  o  )i    P  i  c  ture  News 


FULCO 

SPECIALTIES 
ARE 

KNOWN  and  APPROVED 


—WHEREVER 
MOTION  PICTURES 
ARE  SHOWN 


FULCO  DE  LUXE  ENCLOSED  FIRE  PROOF  REWIND, 
COMPLETE   WITH    MOTOR   AND    BELTS  $140.00 


FULCO  BENCH  REWINDS  IN 
SEVERAL  STYLES  AND  PAT- 
TERNS, INCLUDING  OUR  NO. 
5    BALL-BEARING  REWIND 

NO.  1 — $  7.50  COMPLETE 
NO.  2 —  6.00 
NO.  S —  12.50 


If  You  Haven't  Already  Sent  in 
a  Request  for  Literature  About 

OUR 
NEW  PROJECTOR 

Do  So  At  Once.  We  Want  You 
to  Have  a  Copy  Just  as  Soon  as 
Our  Printer  Delivers  Them. 

MAIL  THIS  COUPON 

E.  E.  FULTON  CO., 

1018  S.  Wabash  Ave.,  Chicago 

Please  send  to  me,  descriptive  literature  of  your 
new  projector. 

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Address   

Theatre   


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F.  A.  VAN  HUSAN,  V.  P.  and  Sales  Mgr. 
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Executive  Headquarters 
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BRANCH  OFFICES 
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255  Golden  Gate  Ave.,  San  Francisco 


FULCO  FIREPROOF  EQUIPMENT 
FOR  PROJECTION  ROOMS 

COMPLETE  FROM  $55.00  UPWARD 


ay   5,  1928 


W  VARl- SPEED  S 

HYDRAULIC 

CONTROL  < 


The  Sad  Plight  <Me  AWE 

^AMATEUR.  WEATHER.  FORECASTER.]! 


1927  was  to  be  the  year  with  NO  sum- 
mer! The  A.  W.  F.'s  had  it  all  figured 
out.  According  to  the  Sun  Spots,  the 
Length  of  Fur  on  the  North  Side  of  a 
Squirrel,  and  the  Roundness  of  the 
Rings  in  a  Petrified  Tree,  there  would 
be  no  summer. 

You  can't  fool  an  Amateur  Weather 
Forecaster — no,  sir! 

Quite  a  number  of  them,  about  to 
install  Arctic  Nu-Air  systems  for  cool- 
ing and  ventilating,  decided  to  follow 
the  dope — and  the  dope  said,  "No  sum- 
mer." Then  the  usual  hot  spells  hit, 
and  it  was  very  sad — painfully  sad. 

The  dope  went  haywire,  and  the 
dopesters  were  bewildered. 

Theater  goers,  having  no  scientific 
instruments  for  weather  forecasting, 
simply  stayed  away  from  shows.  They 
spent  their  money  for  ice  cream  and 
electric  fans  and  gas  for  their  cars. 

The  A.  W.  F.'s  decided  that  some- 
thing was  radically  wrong.  They  wired 
rush  orders  for  Arctic  Nu-Air  Systems. 


512-514 
So.  4th  St. 


SALES  OFFICES 

Atlanta 
Boston 
Chicago 
Cleveland 
Dallas 
Detroit 
Milwaukee 
New  York 
Oklahoma  City 
Philadelphia 
San  Francisco 
Seattle 

EXPORT  OFFICE 
71  Murray  St., 
New  York  City 


They  seemed  to  think  that  these  systems 
could  be  sent  by  parcels  post.  They 
were  annoyed  to  find  so  many  empty 
seats  in  their  houses,  and  no  Arctic  Nu- 
Air  Systems  coming  in  by  special  de- 
livery mail. 

It  cost  many  of  them  several  thou- 
sand dollars  each  to  "save"  the  modest 
cost  of  a  complete  Arctic  Nu-Air  Sys- 
tem. Some  admitted  that  they  could 
have  bought  two  or  three  systems  and 
still  be  money  ahead. 

Our  suggestion  for  1928 — buy  your 
Arctic  Nu-Air  System  NOW,  and  then 
do  all  the  weather  forecasting  you  like. 
No  matter  how  the  Sun  Spots,  or  the 
Fur  on  the  North  Side  of  a  Squirrel,  or 
the  Tree  Rings  happen  to  work,  you  can 
still  do  a  bigger  business  all  the  year 
around  with  the  Arctic  Nu-Air  System 
installed. 


Ifear  around  Service 
Originated  with,- 


FORECAST  CHART 

ifUlNO- SI/MM  t«  FAu-wimm 


Arctic  Nu-Air  pioneered  the  speed 
control  for  year-around  ventilation. 
The  new  Hydraulic  Vari-Speed  Con- 
trol has  won  the  hearty  approval  and 
commendation  of  every  architect  and 
engineer  who  has  inspected  it. 

It  gives  finger  tip  control  (remote, 
if  desired)  that  provides  every  needed 
blower  speed — from  an  easy  50  r.  p.  m. 
to  full  speed  capacity. 

It  is  positive,  simple,  and  has  no 
wearing  or  moving  parts. 

The  pulley  friction  discs  are  subject 
to  wear;  will  last  one  or  two  seasons; 
are  replaceable  in  five  minutes  at  a  cost 
of  a  few  cents  each. 

After  3,000  hours  of  continuous  test 
operation  this  Control  has  proved  un- 
equalled for  positive  operation.  It  op- 
erates on  oil  pressure,  similar  to  hy- 
draulic brakes,  and  needs  no  adjust- 
ment or  attention.  It  is  self  lubricating. 
Guaranteed  to  hold  speeds,  and  to  give 
complete  satisfaction. 

Available  only  on  the  Arctic  Nu-Air 
System. 


i^—  Minneapolis, 
Minn. 


It  costs  but  a  stamp  to  find  out 
how  3000  users  are  BUILDING 
BUSINESS   with    this  System. 


This  Coupon 
brings  word 
of  BIGGER 
Summer 
Prof i  ts 


Also  Manufacturers  of 

SANIDAIRE 


Humidi/ving  Systems  for 
Homes,  Hospital*,  Schools,  Offices,  Apartments,  Hotels  and  Industrie 


1458 


Motion    Picture  News 


New  Simplex  Stand 
Marks  Advance  in 
Projector  Design 

THE  International  Projector  Corpor- 
ation has  announced  a  new  stand 
for  the  Simplex  Projector.  This 
stand  is  a  decided  advance  in  motion  pic- 
ture projector  design  and  meets  many 
of  the  requirements  created  by  the 
present  demand  for  better  projection. 
This  stand  was  created  by  Augusto  Dina, 
Chief  Engineer  of  the  International  Pro- 
jector Corporation. 

Not  long  ago  progress  in  the  Technical 
Departments  of  the  motion  picture  indus- 
try was  greatly  hampered  by  lack  of  en- 
gineering knowledge  and  indifference. 
But  of  late,  with  the  greater  realization 
by  this  industry  of  the  importance  of  pro- 
jection, has  come  an  interest  and  willing- 
ness on  the  part  of  users  to  pay  for 
worthwhile  improvements  and  on  the  part 
of  manufacturers  to  devote  their  efforts 
to  improving  equipment. 

One  of  the  problems  that  the  engineers 
of  the  International  Projector  Corpora- 
tion have  appreciated,  has  been  the  tend- 
ency toward  unsteadiness  in  projectors, 
due  to  the  excessive  weight  and  bulk  of 
auxiliary  equipment  with  which  project- 
ors have  been  equipped.  The  large  lamp 
house,  high  intensity  lamp,  Vitaphone, 
Movietone  and  other  apparatus  which  call 
for  special  equipment  to  be  placed  on  pro- 
jectors were  not  to  be  reckoned  with  a 
few  years  ago.  This  equipment  is  sub- 
jecting projectors  to  demands  and  strains 
which  were  not  anticipated  by  the  original 


On  the  right  is  a 
photo  showing  the 
new  Model  M  Sim- 
plex Projector  feat- 
uring a  newly  de- 
signed vibrationless 
stand.  The  mechan- 
ical features  of  the 
new  base  are  de- 
scribed in  detail  in 
the  accompanying 
article  under  desig- 
nations correspond- 
ing to  the  lettering 
on    the  cut. 


disturb  the  balance 
of  the  projector 
by  any  ordinary 
means. 
All  parts  of  the 


designers. 

Attempts  to  overcome  unsteadiness 
caused  by  this  additional  equipment  have 
proved  inadequate  and  weight  and  bulk 
were  largely  depended  upon  to  maintain 
balance.  The  Simplex  pedestal  and  five 
point  pedestal,  which  were  employed  to 
secure  steadiness,  served  for  a  period  but 
even  these  did  not  prove  satisfactory. 
Various  braces  were  used  but  such  de- 
vices have  their  limitations  and  while  it 
is  true  that  the  defects  of  the  earlier  de- 
signs were  partially  overcome  by  these 
substitutes,  they  were  unsatisfactory  be- 
cause they  failed  to  supply  true  balance 
and  rigidity. 

It  was  to  secure  this  balance  and  rig- 
idity that  the  new  Simplex  stand  was  de- 
veloped.  A  detailed  description  of  this 
stand  follows : 

The  four  main  assemblies  of  the  New 
Model  M,  Simplex  Stand,  the  Pedestal, 
Carriage,  Adjustable  Support  and  Base — 
constitute  a  single  symmetrical  unit,  with 
ample  weight  so  distributed  that  all  un- 
steadiness is  eliminated.  The  stand  rests 
on  six  leveling  points  and  the  projector 
is  not  attached  to  the  floor  or  fastened  to 
the  building  in  any  way,  but  proper  dis- 
tribution of  weight  makes  it  impossible  to 


Simplex  stand  are 
larger  and  heavier  than  in  former  models 
and  the  pedestal  or  column  is  of  sturdy 
construction.  The  pedestal  arm  L  ex- 
tends under  the  full  width  of  the  mechan- 
ism, not  part  way  as  heretofore,  and  the 
mechanism  is  held  by  four  screws  in 
place  of  two.  This  provides  a  very  sub- 
stantial table  and  the  pedestal  arm  swings 
easily  but  is  firmly  held  by  a  steel  bolt. 

The  underslung  motor  table  O  is  close 
to  the  base  and  the  motor  is  readily  ac- 
cessible for  oiling  or  regulating.  It  can 
be  raised  or  lowered  on  its  supporting  rod 
by  merely  loosening  two  heavy  wing 
screws.  The  position  of  the  motor  on 
the  stand  is  an  important  factor  in  elim- 
inating vibration. 

TO  tilt  the  projector,  it  is  simply  ne- 
cessary to  release  locking  handle  A, 
attached  to  the  rear  adjustable  support, 
loosen  pedestal  adjustment  locking  nuts 
B  and  C  and  pedestal  adjustment  hand 
wheel  D  can  then  be  easily  turned  with 
either  hand  to  give  desired  angle.  Mi- 
crometer adjustment  can  be  made  by 
means  of  the  hand  wheel,  and  compres- 
sion spring  E  on  the  rear  adjustable  sup- 
port make  this  extremely  comfortable,  as 
these  can  be  easily  regulated  by  knurled 
nuts  to  eliminate  weight  action  or,  if  de- 
sired, to  deliver  powerful  upward  pres- 
sure. When  A,  B  and  C  are  again  locked, 
the  projector  is  held  rigidly  in  the  proper 
position. 

The  lamphouse  can  be  placed  in  posi- 
tion for  slides  very  quickly  and  without 
difficulty  by  loosening  two  knobs  F  and  G, 
and  drawing  slide  over  arm  handle  H  for 
the  correct  placing.  Lamphouse  carriage 
K  turns  on  the  lamphouse  pivot  N  and  at 


G  and  slides  over  carriage  rod  I  and  the 
rear  adjustable  support.  The  operation 
is  simple  as  the  long  slide  over  arm  J  with 
the  auxiliary  arm  P,  stablizes  the  move- 
ment while  permitting  full  flexibility  of 
action.  When  F  and  G  are  again  locked, 
lamphouse  carriage  K  is  held  in  position. 

The  lamphouse  carriage  of  the  stand 
is  much  longer  than  heretofore,  providing 
greater  distance  between  centers  to  insure 
stability  and  supplying  a  full  firm  base 
for  the  largest  size  lamphouse.  This 
carriage  has  adequate  openings  providing 
ample  ventilation. 

The  rear  adjustable  support  is  a  new 
feature  of  the  Simplex  and  provides  an 
adequate  rear  support  which  is  an  inte- 
gral part  of  the  stand.  This  support  is. 
substantially  constructed  and  so  designed 
that  the  largest  lamphouse  may  be  used 
without  disturbing  the  balance  of  the  pro- 
jector. It  consists  of  an  upper  fork  Qy 
two  rods  R  and  a  lower  fork  S  and 
swings  on  the  pivot  casting  T. 

When  the  locking  handle  A  operates,, 
it  releases  a  friction  lock  and  support  rods 
R  are  free  to  slip  through  the  lower  fork 
S.  When  the  locking  handle  A  is  released,, 
the  adjustable  support  ceases  to  act  and 
hangs  idle  from  the  swinging  table. 
When  locked,  the  rods  and  two  forks- 
constitute  a  structure  that  firmly  connects 
the  swinging  table  to  the  base.  The  ioo 
ampere  switch  and  switch  box  are  at- 
tached to  the  rear  support. 

The  base  is  also  a  departure  in  design 
and  construction  as  it  is  much  wider, 
longer,  and  rests  on  six  adjustable  level- 
ing points.  A  foot  motor  switch  U  for 
starting  and  stopping  the  projector  is  sup- 
plied. 


May    5 ,  1928 


14.;,> 


When  You  Flash  This  on 

your  screen 

It  Makes  a  BIG  HIT! 


AMID  EVB 

Electric 

VENTILATOR 


Your  patrons  can  tell,  the  moment  they  enter  your  theatre,  whether  or 
not  you  have  a  modern  ventilating  system.  If  the  atmosphere  is  stulTy 
and  close,  they  will  hesitate  a  long  time  before  again  giving  you  their 
patronage.  But — provide  for  them,  and  tell  them  about,  the  efficient  sys- 
tem of  Lakeside  ventilation  that  creates  and  maintains  a  cool,  comfort- 
able atmosphere  through  every  minute  of  the  performance,  and  you 
may  be  sure  of  a  steady  stream  of  business. 

Aggressive  Houses  Are  Changing  to  This 
Modern  Method  of  Ventilation 

Theatres  throughout  the  country  find  that  Lakeside  Ventilators  assure 
the  best  equipment  available  today.  Their  tremendous  power,  quiet 
operation,  and  easy  installation  mean  the  utmost  in  service  with  prac- 


tically no  up-keep.  Then,  too,  a  Likeside  costs  much  less  than  many 
of  the  complicated  cooling  and  ventilating  systems  on  the  market.  You 
take  no  chances  with  Lakeside  Equipment,  because  it  is  backed  by  a 
reliable  guarantee.  It  must  "make  good"  in  actual  service. 

Empty  Seats  Pay  No  Profits 

Competition  is  keen.  Your  theatre  must  be  modernized  in  every  way. 
You  need  an  efficient  ventilating  system,  and  the  Lakeside  has  been 
approved  by  ventilating  engineers  throughout  the  United  States.  Lake- 
side Ventilators  are  made  in  different  sizes  to  meet  every  requirement 
and,  if  you  will  let  us  know  the  size,  capacity,  etc.,  of  your  theatre,  we 
will  be  glad  to  submit  suggestions  and  quotations  without  obligation 
to  you.  Write  today  for  information. 


LAKESIDE  COMPANY,  225  Main  Street,  Hermansville,  Michigan 


€lectric  VENTILATOR 


1460 


.1/  o  t  i  o  n    Picture  News 


New  and  Improved  Equipment 

A  Review  of  the  Latest  Developments  in  Theatre  Engineering 


K-A  Technician  Develops 
High  Intensity  Spot 

A HIGH  INTENSITY  SPOTLIGHT 
has  been  perfected  by  the  Keith- 
Albee-Orpheum  Projection  Department 
in  conjunction  with  Hall  &  Connolly  Co. 

The  salient  points  of  the  new  light, 
which  has  been  installed  in  the  E.  F. 
Albee  Theatre,  Brooklyn,  and  will  be 
added  to  the  equipment  of  the  other 
Keith-Albee-Orpheum  houses  as  soon  as 
they  can  be  made,  are  these : 

Gives  three  times  the  amount  of  illu- 
mination of  the  carbon  arc  light  for  a 
given  amount  of  current  or  amperage. 

Projects  a  quality  of  light  having  all  the 
appearance  of  strong  sunlight,  and  brings 
out  colors  in  stronger  contrast. 
Projects  a  perfect  round  spot. 
So  flexible  that  a  number  of  effects  can 
he  accomplished  with  great  ease. 

It  can  also  be  used  as  a  flood  light  and 
as  an  effect  machine.  The  lamp  and 
lamphouse  are  mounted  on  a  suitable  ad- 
justable and  counter-balanced  stand. 
Moveable  condenser  lens  carriage  is  pro- 
vided in  the  lamphouse  so  that  the  light 
may  be  focused  without  moving  the  lamp 
burner.  Various  effects  can  be  secured 
by  merely  moving  the  operating  handle. 

'  H.  H.  Stoll  of  the  K-A  technical  de- 
partment, has  been  working  to  perfect  the 
light  for  eighteen  months. 


Amplifier  Phonograph  Unit 
for  Theatres  Announced 

THE  Platter  Cabinet  Co.,  North  Ver- 
non, Indiana,  has  introduced  on  the 
market  an  amplified  phonograph  unit 
especially  designed  for  use  in  motion  pic- 
ture theatres.  Two  types  of  machines 
have  been  designed  for  this  purpose,  one 


The  photo  above  shows  the  high  Intensity  Spotlight  developed   by   the  K-A-O  technical 
department   in  association  with   Hall   &   Connolly  Co. 


with  the  speaker  unit  included  in  the 
cabinet  and  the  other  for  use  with  the 
Puro-Power  giant  horn. 

The  Platter  Cabinet  Co.,  are  manufac- 
turers of  the  Puropower  air  column 
speakers,  which  are  used  in  connection 
with  the  reproducing  unit.  According  to 
an  announcement  by  the  company,  their 
engineers  have  been  experimenting  with 
this  development  for  the  past  two  years. 

The  reproducing  unit  is  equipped  with 
two  turntables  with  electrical  pickups  and 
a  throw  switch  which  enables  the  opera- 
tor to  cue  pictures  by  instantaneous 
change-over  from  one  record  to  another 
The  turntables  are  motor  driven,  Gen- 
eral Electric  motors  being  used. 

The  illustration  on  this  page  shows  the 
number  765  Puro-Tone  reproducing  unit, 
which  contains  a  compartment  for 
records.  Another  unit  offered  by  the  com- 
pany has  a  self-contained  speaker  at  the 
base  of  the  cabinet. 


overload  cutouts  giving  motor  protection; 
cadmium  plated,  double  break,  roller  type 
contacts;  and  small  size,  safety,  dust- 
proof  enclosing  case. 

The  roller  type  contacts  seem  to  be  the 
forerunner  of  an  unusual  trend  in  motor 
control  design.  They  are  of  the  double 
break  type,  cadmium  plated,  and  by  break- 
ing the  arc  in  two  places,  give  several 
times  the  life  of  ordinary  contacts.  In 
addition,  the  contact  rollers  turn  after 
each  operation  to  present  a  new  contact 
surface  for  the  next  operation. 

Complete  motor  protection  is  obtained 
during  both  the  starting  and  running  pe- 
riods. The  thermal  overload  cutouts  pro- 
vide the  necessary  time  interval  to  take 
care  of  starting  inrushes  without  shutting 
down  the  motor. 


Puro-Tonc  Musical  Reproduction  Unit  for 
Theatres 


New  A.  C.  Manual  Starter  Is 
Offered  by  Cutler-Hammer 

ANEW  manual  across  the  line  A.C. 
motor  starter  (CH-9115)  is  an- 
nounced by  The  Cutler-Hammer  Mfg. 
Co.,  of  Milwaukee,  Wis.  Designed  to 
meet  the  need  for  an  inexpensive  manual 
starter,  it  includes  such  advantages  as 


Hey  wood  -  Wakefield  Issues 
New  Seating  Catalogue 

A 44-page  catalogue  illustrating  the  the- 
atre chairs  designed  and  manufac- 
tured by  the  Heywood- Wakefield  Com- 
pany has  been  issued  by  the  Theatre  Di- 
vision of  that  organization. 

It  is  a  de  luxe  edition  carrying  illus- 
trations and  descriptive  matter  concern- 
ing the  seats  designed  for  the  Roxy,  Or- 
pheum  Circuit,  Publix  Theatre  and  other 
theatre  organizations. 


May    5 ,    19  2  8 


1461 


NEW  MODEL 
SIMPL 

NOW  READY 
FOR  DELIVERY 


>1 


FULL  PARTICULARS  WILL  BE 
UPON  REQUEST  TO  ANY 
OF  THE  NATIONAL  THEATRE 


FURNISHED 
B  RANCH 
SUPPLY  CO. 


OR  TO  THE 

INTERNATIONAL  PROJECTOR  CORPORATION 

90  GOLD  STREET,    NEW  YORK 


1462 


Motion    Picture  News 


The  Modern  Picture  Theatre — An  Outline 
of  Management  and  Operation 


By  Harold  B.  Franklin 

President  West  Coast  Theatres 
[Editor's  Note — Motion  picture  theatre 
management  and  operation  as  a  highly  spe- 
cialized profession,  the  qualifications  of  the 
successful  managei  and  an  outline  of  his 
activities  as  the  chief  executive  of  a  public 
institution  catering  to  the  mass  of  the  people 
and  functioning  as  an  important  factor  of 
the  community  in  which  it  is  located,  are 
outlined  in  Mr.  Franklin's  paper  presented 
before  the  members  of  the  Society  of  Mo- 
tion Picture  Engineers  at  the  recent  conven- 
tion of  that  organization  in  Los  Angeles  and 
which  is  published  here  in  part.] 

THE  management  of  motion  picture 
theatres  has  been  developed  to  a 
high  degree  and  has  risen  to  the 
dignity  of  a  profession.  There  are  over 
fifteen  thousand  persons  in  the  United 
States  who  are  managing  theatres  of  dif- 
ferent types,  and  the  experiences  of  these 
men  have  developed  certain  definite  meth- 
ods, which  has  in  a  measure  established  a 
practice  which  controls  the  different 
phases  of  theatre  management. 

The  operation  of  a  successful  theatre 
requires  men  of  versatile  capacity.  It  is 
a  business  requiring  knowledge  of  many 
elements  of  the  theatre,  and  consists  of 
a  highly  detailed  operation'  The  mana- 
ger of  a  theatre  has  certain  specific  duties  ; 
to  plan,  to  make  decisions,  to  select  ca- 
pable assistants,  to  inspire  a  spirit  of  loy- 
alty among  his  staff,  and  to  strive  to  make 
his  theatre  a  public  institution.  Although 
he  takes  guidance  from  the  tendencies  of 
patrons  toward  amusement,  he  must  be 
the  supersalesman  in  the  respect  that  he 
induces  people  to  respond.  He  cannot 
cater  to  patrons  unless  he  is  an  alert,  re- 
sponsible executive,  conscious  of  the 
problems  of  his  business,  and  is  convers- 
ant with  details,  though  not  ridden  by 
them.  A  man  driving  a  team  does  not 
pull  the  wagon — he  holds  the  reins  and 
keeps  an  eye  on  the  road. 

Good  management  requires  \busniess 
judgment  besides  a  familiarity  with  the 
different  departments  of  a  theatre.  It  is 
not  necessary  for  a  manager  to  be  able  to 
understand  the  details  of  projection,  for 
example,  but  the  successful  manager 
should  be  able  to  distinguish  good  from 
bad  projection,  and  the  progressive  mana- 
ger keeps  abreast  with  the  improvements 
that  are  brought  forth  in  that  field.  In 
the  same  way,  the  manager  must  know 
when  music  is  satisfactory  or  not.  Many 
managers  attend  to  their  own  advertising 
and  publicity,  and  those  who  operate  the- 
atres large  enough  to  employ  advertising 
experts,  must  distinguish  the  difference 
between  effective  and  wasteful  advertis- 
ing. 

By  planning  future  operations  care- 
fully, management  avoids  mistakes,  and' 
clarifies  the  policies  of  a  theatre.  Timeli- 
ness in  theatre  operation  is  a  considera- 
tion  almost  impossible  of  overemphasis. 


It  is  not  enough  to  anticipate  a  holiday 
and  to  plan  a  program  accordingly.  The 
alert  manager  is  on  his  toes  to  keep  pace 
with  public-spirited  movements.  He  must 
breathe  the  spirit  of  the  day  and  thus 
capture  the  confidence  of  the  public. 

Just  as  it  is  the  understood  purpose  of 
the  theatre  to  sell  entertainment,  so  it  is 
the  function  of  management  to  sell  serv- 
ice. 

Since  the  theatre  is  a  commercial  enter- 
prise, one  of  the  managers'  duties  in  re- 
lation to  the  public  is  to  have  a  keen  no- 
tion of  competition.  He  must  not  be 
lulled  into  a  feeling  of  satisfaction  or  se- 
curity, but  must  strive  for  better  and  bet- 
ter results  if  his  theatre  is  to  maintain  its 
progress.  When  a  manager  finds  himself 
waiting  for  the  competitor  to  show  him 
what  to  do,  instead  of  going  him  one  bet- 
ter, he  has  fallen  behind  the  march  of  the 
times  and  dropped  behind  in  the  proces- 
sion. 

Management's  objective  can  be  summed 
up  in  two  words— GOOD  WILL.  No 
theatre  can  be  successful  without  good 
will.  Very  few  institutions  are  so  sensi- 
tive to  good  will  as  is  the  motion  picture 
theatre.  The  entire  staff  must  have  an 
instinct  for  hospitality.  Each  employe 
constitutes  an  important  part  that  makes 
the  whole  staff  one  perfect  host. 

SO  far  I  have  spoken  almost  entirely  of 
the  manager,  because  it  is  upon  him 
that  the  emphasis  falls.  We  know  of 
course  that  any  number  of  people,  from 
a  handful  to  hundreds,  are  needed  to  keep 
the  theatre  going.  But  these  people  in 
the  final  analysis,  either  spell  one  man- 
agement, or  the  theatre  has  failed.  The 
girl  who  sells  tickets  is  not  working  for 
herself.  If  she  is,  the  organization  has 
one  decided  weak  link.  She  is  that  part 
of  management  that  sells  tickets,  and  un- 
less she  understands  that,  she  is  incapable 
of  representing  the  theatre  and  furthering 
its  policy.  And  what  applies  to  her,  ap- 
plies equally  to  the  projectionists,  the  mu- 
sicians or  any  one  else  on  a  theatre  staff. 

Every  act  of  management,  even  to 
hiring  employes  or  buying  supplies,  must 
be  actuated  by  the  urge  to  acquire  good 
will.  The  manager  cannot  conceivably 
show  each  patron  to  his  seat,  so  he  en- 
gages ushers  to  do  it  for  him ;  instead  of 
scrubbing  floors  with  his  own  hands,  he 
keeps  his  theatre  clean  with  the  hands  of 
the  porters  and  the  scrubwoman.  Every 
element  of  the  organization  is  an  exten- 
sion of  the  theatre  policy. 

The  successful  manager  must  have  a 
"show  sense"  or  instinct  as  to  the  public's 
amusement  appetite,  and  should  himself 
be  a  man  of  taste.  All  of  these  qualifica- 
tions spell  the  elements  that  make  for  the 
word  "showmanship."  Not  every  mana- 
ger can  qualify  as  to  these  requisites,  but 
that's  the  kind  of  manager  that  the  indus- 


try is  striving  for,  and  men  of  this  type 
are  being  developed  more  and  more  as 
we  go  on ;  in  the  same  degree  that  we  en- 
courage and  develop  managers  who  qual- 
ify, so  will  the  business  itself  continue  to 
grow  and  prosper,  for  with  good  manage- 
ment, theatres  and  entertainments  are 
made  more  inviting,  and  patronage  is  in- 
creased. Nothing  tends  toward  stabiliz- 
ing the  business  of  theatre  operation  as 
much  as  the  development  of  the  right 
kind  of  man  power. 

THEATRE  management  is  the  deter- 
mining factor  as  to  the  location,  arch- 
itecture, size  and  type  of  theatre,  as  well  as 
the  financial  set-up  of  such  ventures.  It 
can  readily  be  appreciated  that  sound 
judgment  on  such  matters  can  be  deter- 
mined only  after  careful  analysis  of  the 
needs  of  a  community,  and  that  snap 
judgment  is  likely  to  result  in  huge  losses. 
For  example,  there  can  be  no  reason  for  a 
theatre  where  there  are  too  many  seats  al- 
ready, and  frequently  theatres  meet  with 
disaster,  where  the  investment  is  too  great 
for  a  given  community.  Ripe  experience 
as  well  as  judgment  guard  against  such 
mistakes.  To  insure  success  there  must 
lie  the  need  for  the  theatre  that  is  being 
planned ;  otherwise  there  is  no  founda- 
tion on  which  to  build  a  successful  busi- 
ness. 

As  a  theatre  approaches  completion, 
management's  next  step  is  the  selection 
of  the  operating  staff.  The  type  and  size 
of  staff  depends  a  great  deal  on  the  kind 
of  theatre  that  is  to  be  rated.  Manage- 
ment must  plan  the  type  of  entertainment 
as  well  as  the  policy ;  such  factors  are 
greatlv  determined  by  the  location  and 
size  as  well  as  the  clientele  that  is  to  be 
catered  to.  Different  types  of  theatres 
differ  in  their  requirements  in  this  respect. 
The  problems,  the  possibilties,  the  inge- 
nuities of  management  will  show  a  thou- 
sand and  one  distinctions  between  this 
house  and  that,  one  manager  to  another — 
to  say  nothing  of  the  manifold  differences 
of  music,  advertising,  service  and  even 
sanitation  which  set  off  one  amusement 
center  from  all  the  rest. 

Since  these  various  groups  are  well  de- 
fined in  the  industry,  it  stands  to  reason 
that  management  must  bear  in  mind  the 
kind  of  patronage  to  be  attracted,  and 
must  act  accordingly.  Care  must  be  taken 
to  insure  the  surroundings  and  accommo- 
dations which  will  attract  and  hold  the 
desired  patronage. 

Careful  analysis,  determined  through 
sound  judgment  and  experience,  is  es- 
sential in  establishing  the  definite  policy 
of  the  theatre.  Mistaken  judgment  in  this 
respect  may  seriously  affect  its  future. 
After  determining  the  policy,  manage- 
ment must  plan  the  personnel,  and  care- 
fully  select  those  who  will  fill  the  posi- 
(Continued  on  Page  1472) 


May    5 ,    19  2  8 


146.3 


c////  Amazing 


Brenkert  "F-6"  Reflector  Arc 
for  Dissolving  Slide  Projection 
Reduces  Operating  Costs  50% 
Produces  Better  Effects 


Why  use  make-shifts  and 
mediocre  equipment  when 
the  best  costs  the  least  ? 


(wet  The  Brenkert  Illustrated 
Catalog 

A  book  every  theatre 
should  have  —  a  complete 
catalog  of  latest  effect- 
lighting  devices. 


The  Brenkert  F-6  dissolving  slide  projector  is  today  the  out- 
standing value  in  the  motion  picture  field.  No  other  single  piece 
of  projection  equipment  offers  so  much  and  costs  so  little  as  does 
this  latest  Brenkert  creation. 

It  combines  the  lowest  possible  operating  costs  and  the  lowest 
first  cost,  with  projection  results  which  are  far  superior  to  those 
obtained  with  any  other  dissolving  slide  projector  now  on  the 
market. 

Instead  of  two  large  cumbersome,  hand-operated  arcs,  you  now 
are  offered  a  single  low-amperage,  automatically  fed,  arc  which 
can  be  operated  from  small  and  large  generators  alike.  In  place 
of  yellow,  poorly  defined  screen  pictures,  you  now  have  brilliant, 
snow-white,  slide  projection  sharply  defined  from  edge  to  edge. 
This,  and  many  other  features  combine  to  raise  the  quality  of 
slide  projection  to  a  level  never  before  attained. 

You  simply  cannot  go  wrong  in  choosing  the  Brenkert  'F-6 
because,  in  addition  to  the  above  assurances  of  complete  satisfac- 
tion at  a  most  reasonable  price,  you  have  the  usual  Brenkert 
guarantee  which  stipulates  that  every  Brenkert  projector  is  a 
product  of  the  highest  quality.  If  found  not  to  be  so,  it  is  re- 
turnable. 

And  remember,  the  Brenkert  F-6  will  pay  for  itself  in  the  first 
year's  operation.  Invest  now,  and  let  this  machine  be  a  present 
to  yourself  one  year  from  today. 

BRENKERT  LIGHT  PROJECTION  COMPANY 

St.  Aubin  at  East  Grand  Boulevard,  Detroit,  Mich. 

mm 


1464 


Motion    Picture  News 


The  York  carbon  dioxide 
compressor.  This  ma- 
chine is  safe,  odorless 
1  <  !  and  practically  noiseless 
in  operation.  It  la  fur- 
nished in  a  wide  rang* 
of  capacities. 


is  founded  on  years  and  facts 


Tleputatiotv  J 

A^itc  A -nil  -C^n+c  I 


For  nearly  fifty  years,  the  York  organiza- 
ation  has  specialized  in  the  design,  manu- 
facture and  installation  of  refrigerating 
equipment  for  every  commercial  and  indus- 
trial purpose. 

York  systems  have  been,  and  are  being 
adopted  by  leaders  of  the  various  industries 
having  use  for  scientifically  regulated  re- 
frigeration. 

A  reputation  founded  on  years  and  facts 
has  been  established. 


The  theatre  operator  today  realizes  the  vital 
importance  of  air  conditioning  as  applied  to 
motion  picture  houses.  Theatres  so  equipt 
certainly  make  a  stronger  bid  for  patronage. 
In  the  final  analysis  an  air  conditioning 
system  is  a  matter  of  good  business. 

York  equipt  houses  are  numerous — the  list 
is  growing; — they  are  profitable  houses. 

Let  the  world's  largest  organization  of  re- 
frigerating engineers  figure  on  your  require- 
ments. 


YORK 

ICE  MACHINERY  CORPORATION 


Y  O 


K 


P     E     N     N  A 


.1/  a  v  5 


1  9  2  8 


1465 


AsJi  Quits  Chicago  After  3 
Year  Reign  as  Jazz  King 

I '.nil  Ash,  king  of  jazz,  after  three  suc- 
cessful years  in  Chicago,  where  his  par- 
ticular form  of  entertainmenl  acquired 
phenomenal  popularity,  will  conducl  his 
farewell  show  at  the  ( )riental  theatre  on 
.May  5th,  and  a  week  later  will  start  play- 
ing at  the  Paramount  'theatre  in  New 
York  City. 

Paul  Ash  went  to  Chicago  three  years 
ago,  opening  at  McVickers  Theatre, 
where  he  occupied  the  stage  for  one  solid 
year  and  built  up  a  tremendous  follow- 
ing. I  [e  was  called  ti]x>n  to  Open  the  new 
<  )riental  Theatre  and  has  been  there  for 
the  past  two  years,  becoming  a  C  hicago 
institution. 

Ash  has  conducted  more  than  4.500  per- 
formances and  it  is  estimated  played  to 
more  than  14,700,000  persons  during  his 
Chicago  engagements,  which  is  said  to  be 
an  unequalled  record.  I  lis  fan  mail  often 
totalled  two  thousand  letters  per  week. 

He  will  he  succeeded  at  the  <  >riental 
by  llrooke  Johns,  who  for  many  weeks 
was  the  personality  director  at  the  stage 
shows  at  Skouras  Brothers  Missouri  the- 
atre in  St.  Louis.  Skouras  Brothers  nego- 
tiated for  the  services  of  Johns  for  their 
Circle  theatre  in  Indianapolis,  and  failing 
to  bring  the  move  to  a  successful  issue 
have  sent  Eddie  Pardo  there  to  act  as 
master  of  ceremonies. 

The  Missouri  theatre  shows  are  to  he 
presided  over  by  Eddie  Peabodv.  one  of 
the  most  popular  band  leaders  of  the  Pa- 
cific Coast  picture  theatres,  who  will  fill 
the  position  formerly  held  by  Brooke 
Johns. 

Pending  the  arrival  of  Peabodv.  Arthur 
Xealy  is  acting  as  master  of  ceremonies 
at  the  Missouri. 

The  passing  of  Johns  from  the  Mis- 
souri theatre  has  caused  some  resentment 
on  the  part  of  the  fair  young  persons  who 
make  up  a  very  large  part  of  that  theatre's 
audiences.  Numerous  letters  of  protest 
have  been  received  at  the  headquarters  of 
Skouras  Brothers  Enterprises  during  the 
past  weeks. 

The  official  spokesman  for  Skouras 
Brothers  replied  that  it  was  similar  to  the 
trade  that  sent  Rogers  llornsbv  from  St. 
Louis  after  winning  a  world's  champion- 
ship and  brought  Frankie  Erisch  to  St. 
Louis. 

"A\  e  kindly  ask  our  patrons  to  await 
the  coming  of  Eddie  Peabodv.  who  will 
open  at  the  Missouri  either  on  May  5  or 
12  before  passing  final  judgmenl  on  this 
big  deal,"  be  said. 


Plans     Revolving  Parquet 
For  Berlin  'Theatre 

According  to  an  A.  P.  dispatch  from 
Berlin.  Walter  Gropius,  noted  German 
architect,  is  at  work  devising  a  new  type 
of  theatre  in  which  the  parquet  with  its 
audience  can  be  turned  at  an  angle  of  180 
degrees,  thus  moving  mechanical  devices 
developed  for  the  stage  across  the  foot- 
lights. The  revolving  parquet  will  have 


the  effect  of  transporting  the  audience 
from  one  part  of  the  round  theatre  to  an- 
other, where  an  entirely  different  stage 
setting  from  that  which  they  gazed  upon 
from  a  previous  angle  will  greet  the  spec- 
tator. 

Gropius  also  plans  to  make  arrange- 
ments for  motion  picture  representations 
projected  onto  the  vaulted  ceiling.  The 
film  scenes  are  to  augment  and  comple- 
ment the  action  on  the  stage. 

these  advanced  theatrical  devices  are 
being  developed  for  the  theatre  which  the 
architect  is  designing  for  Erwin  Piscator 
of  Berlin,  director  of  the  only  Communist 
theatre  in  Germany. 


Chewing  Gum  More  Deadly 
to  Rug  Than  Tread  ot  Feet 

Chewing  gum  dropped  by  careless  |>a- 
trons  of  the  Roxy  theatre  in  New  York 
City  has  done  more  to  damage  the  rug 
laid  in  the  foyer  more  than  a  year  ago, 
than  the  tread  of  feet  of  more  than 
6.500,000  people,  according  to  C.  W. 
(iriswold,  the  manager,  in  a  letter  to  the 
makers  of  the  rug.  The  rug  was  woven 
at  the  Mohawk  Carpet  Mills  in  Amster- 
dam. X.  Y.,  and  is  the  largest  of  its  kind 
in  the  world.  The  weight  of  the  rug  is 
two  tons  and  a  half.  The  thickness  is 
one  inch. 


(Jhe  Riviera  'Jheatre 

Omaha,  Neh. 

Uses   2  BRANDTS 


^howman  or  Cxhibitov^ 


Anybody  can  open  a  theatre  but  ii  lakes  a  real  showman  to  keep  it  tilled  with 
satisfied  patrons.  The  public  demands  service — the  showman  sees  that  they  get  it. 
That's  why  showmen  almost  invariably  equip  their  box  offices  with  the  Rrandt. 
It  keeps  the  line  moving  quickly  and  smoothly.  Any  ticket  seller  can  make 
change  a  thousand  times  in  an  hour  by  simply  pressing  only  one  key.  \'<.  mental 
calculations — no  mistakes — the  Brandt  automatically  makes  the  correct  change  and 
delivers  it  direct  to  the  patron. 


CTTfve  Jfew 
THEATRE  MODEL 


Cr'       Q  ^/        With  the  Subtracting  Ky  board 


Sold  Direct 
not  through  dealers 

Use  the 


coupon 


Brandt 
Automatic 
Cashier  Co., 
Department  C, 
Watertown,  Wn. 
Please    place  with 
us   on    Thirty  Hays' 
Free  Trial  your  Brandt 
Automatic  Cashier.   It  is, 
of  course,  understood  that 
we  enn  return  it.  ax  we  ac- 
cept the  trial  without  obliga- 
tion or  expense.     Please  check 
whether  used  on  □  rich!  or  □  let t 
side  of  the  Box  Office. 


Over 
4000 
Users 


t'inne  Xhiiii 
Individual 


1466 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  ews 


T 


he  Time  Has  Come  -  -  - 


'A  child  can  operate  your  curtains  on  Vallc::  Noise- 
less All-Stecl  Track." 


No  longer  can  the  theatre  be  judged  by  its 
brilliancy  alone!  The  equipment  upon  which 
perfect  presentations  unquestionably  depend 
must  be  considered. 

That's  why  yon  find  Vallen  Noiseless  Cur- 
tain Controls  and  Noiseless  All-Steel  Tracks 
insuring  profitable  returns  on  investment, 
c-v-e-r-y-zv-h-e-r-e. 


All  Vallen  Controls  now  em- 
body our  new  type  electric 
remote  control  switch,  de- 
signed by  us.  This  switch 
eliminates  all  possibility  oi 
trouble  from  high  or  low- 
voltage  or  poor  contact  on 
starting  switch. 

A  variety  of  effective,  yel 
positive,  curtain  movements 
enhance  your  presentation, 
— the  Vallen  way  ! 


"Is  it  moxnmj9 
I  can't  hear  it. 


h    I  fallen 


VALLEN  ELECTRICAL  COMPANY 


Have  you  re- 
c  e  i  v  e  d  your 
"Quiet  Book?" 
It's  Different. 


'ALLEN 

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//    CURTAIN  CONTROL 

EQUIPMENT 


225  Bluff  St. 
Akron,  Ohio 
U.  S.  A. 


Roxy  Honor  Guest  at  Dinner 
of  Broadway  Association 

S.  L.  Rothafel  was  the  honor  guest  at 
a  dinner  and  dedication  ceremonial  given 
last  Monday  evening,  April  30,  by  the 
Broadway  Association.  The  dinner, 
which  was  held  at  the  Manger  Hotel,  was 
followed  by  the  unveiling  of  a  bronze 
tablet  in  the  lobby  of  the  Roxy  theatre. 

The  tribute  was  accorded  Roxy  in  rec- 
ognition of  his  civic  contribution  during 
the  period  of  his  theatrical  activities  on 
Broadway,  during  which  he  lead  the  ad- 
vance of  the  de  luxe  motion  picture  thea- 
tre. 

Roxy  came  to  New  York  from  the 
Middle  West  fifteen  years  ago  and  estab- 
lished himself  in  the  Regent  theatre  at 
116th  Street  and  Seventh  Avenue,  where 
his  unique  methods  of  picture  presenta- 
tion soon  attracted  the  attendance  of 
downtown  theatre-goers. 

A  year  later  he  was  called  to  open  the 
Strand  theatre  on  Broadway,  the  first  de 
luxe  motion  picture  theatre  to  present  pic- 
tures with  synchronization  of  music  and 
color.  Subsequently,  he  directed  the 
opening  of  the  Rialto  and  the  Rivoli  thea- 
tres and  later  was  called  to  institute  his 
presentation  ideas  at  the  Capitol. 


Eberson  Engaged  to  Design 
3  More  for  Australasian 

John  Eberson  has  been  engaged  to  de- 
sign three  new  theatres  to  be  built  by 
Australasian  Films,  Ltd.,  in  Sydney,  Aus- 
tralia. Stuart  Doyle,  president  of  Aus- 
tralasian will  be  in  the  United  States  soon 
and  will  make  arrangements  with  the  ar- 
chitect for  these  additional  houses  to  be 
built  and  operated  by  his  company.  Ac- 
cording to  an  announcement  from  John 
Eberson's  office,  the  new  houses  will  be 
planned,  decorated  and  furnished  and  the 
supervision  of  the  building  will  be  di- 
rectly handled  by  his  organization.  This 
will  necessitate  Eberson's  sending  an  ar- 
chitect to  Sydney  in  connection  with  the 
work. 

The  Capitol  theatre  in  Sydney,  built  by 
Australasian  and  designed  by  Eberson, 
was  opened  April  1 1,  and  met  with  an  en- 
thusiastic reception  by  the  theatregoers 
there. 


UET  AUT 


IC  SLIDE  CO.,  INC. 


THE  NEWEST  IMPROVED 
SLIDE  CARRIER. 

EASY  TO  HANDLE. 

SAVES  TIME. 

NO  BREAK  ON  SCREEN 
BETWEEN  SLIDES. 


2  LAFAYETTE  STREET 


(Patent  Applied) 
WORTH  1620 


STRONG  AND  DURABLE. 

NOTHING  TO  GET  OUT 
OF  ORDER. 

EASILY  ATTACHED  TO 
ANY  LAMPHOUSE. 

FOR  FURTHER  PARTICU- 
LARS AND  PRICE  WRITE 


NEW  YORK  CITY 


May    5 ,    19  28 


1467 


of  utmost  importance! 


lights  will  be  lit  when 
needed.  No  theatre 
can  afford  to  have 
stairway,  exit  and  lob- 
by lighting  fail.  One 
S^5=skL  ^  operator  can  control 

all  lights  by  means  of  snap  switches. 

"Diamond  H"  Remote  Control  Switches  also 
control  large  groups  of  lighting  circuits  with  sin- 
gle momentary  snap  switches,  conveniently  placed. 

Our  engineers  will  assist  you  in  every  way  to  get 
this  additional  business. 

Our  Manual  on  Remote  Control  will  post  you  in  the 
use  and  application  of  these  "Diamond  H"  switches. 

Sent  free  on  request. 


THE  HART  MANUFACTURING  CO. 

HARTFORD,  CONN. 


"Diamond  H" 

Remote  Control  Switches  are  the 
watchdogs  at  the  Selwyn  Theatre, 
New  York  City. 

The  lights  of  the  signs,  marquee,  lobbies,  stairways  and 
exits  are  controlled  by  "Diamond  H"  Remote  Control 
Switches.  In  case  of  failure  of  the  main  current  sup- 
ply, they  automatically  turn  to  the  emergency  circuit 
so  that  the  important 


(above)  —  Interior 
Selwyn  Theatre, 
New  York  City. 

(below)  —  Exterior, 
showing  signs  and 
marquee  control- 
led by  "Diamond 
H"  Remote  Con- 
trol Switches. 


NEW  YORK 


BOSTON 


CHICAGO 


TORONTO 


Magnetic  Panel  Board  with  Remote 
Control  Switches  in  Selwyn  Theatre. 
Installed  by  Thor  Elec.  Co..  Inc., 
N.  Y.  Panel  bv  Metropolitan  Elec. 
Mfg.  Co.,  N.  Y. 


DIAMOND  H  SWITCHES 


1468 


Mot  i  on    Picture  News 


Sta°;e  Dialogue  as  Advance 
Announcement  for  Film 

A  novel  method  of  presentation  em- 
ployed to  announce  the  following-  week's 
screen  attraction  was  tried  out  with  con- 
siderate success  at  the  Chicago  theatre, 
Chicago,  recently.  The  announcement 
was  made  in  the  form  of  a  telephone  con- 
versation between  a  young  man  and  a 
young  woman  appearing  in  small  settings 
arranged  at  either  side  of  the  stage,  and 
gave  the  details  of  the  coming  attraction, 
"The  Crowd"  in  the  course  of  a  talk  over 
the  wire.  The  method  used  in  this  pre- 
sentation is  best  illustrated  by  the  fol- 
lowing dialogue,  which  ensued  when  the 


Chicago  New  Haven 

Baltimore  Ios  Angeles 

Detroit  Montreal,  Canada 


young  man  called  a  number  and  the  young 
woman  answered  the  call  at  her  phone 
across  the  stage : 

Betty: — (picks  up  receiver)  "Hello!" 

Jack :— "Hello,  is  this  Betty?" 

Betty: — "Yes,  this  is  Betty,  who's  calling?" 

Jack: — "This  is  Jack." 

Betty:— ((Jubilant.)  "Jack?  Well,  well, 
well,  when  did  you  get  back  from  Los  Angeles?' 

Jack: — "Just  this  morning,  dear,  and  say, 
Betty,  while  I  was  out  in  Los  Angeles,  what 
,lo  you  think?  I  visited  one  of  the  moving  pic- 
lure  studios  in  Hollywood  where  they  were  mak- 
ing some  of  the  scenes  of  that  great  picture — 
'The  Crowd  ." 

Betty  : — "  'The  Crowd'  ?  Say,  I've  heard  a  lot 
of  wonderful  comments  about  the  picture;  in  all 
the  write-ups  I've  read,  the  critics  were  unani- 
mous in  their  praise  of  it." 

Jack: — "Really,  Betty,  I  think  it's  positively 


Address   

Company   

City   State 


one  of  the  greatest  motion  pictures  that  was  ever 
produced." 

Betty: — "What  is  it  like?" 

Jack  : — "  'The  Crowd'  is  a  story  of  every  man 
and  his  wife — their  courtship — their  marriage 
and  parenthood.  Most  dramas  end  with  mar- 
riage, but  this  one  has  its  beginning  with  mar- 
riage." 

Betty : — "Tell  me.  Jack,  who  are  the  stars  in 
the  picture?" 

Jack: — "Eleanor  Boardman  and  James  Mur- 
ray, and  they  give  two  of  the  best  performances 
of  their  careers." 

Betty: — "Who  produced  'The  Crowd'?'' 

Jack: — "King  Yidor,  and  its  the  first  picture 
he  has  directed  since  "The  Big  Parade,"  and  in 
this  story,  he  has  dared  to  expose  marriage  as 
it  has  never  been  exposed  before.  'The  Crowd' 
originally  was  shown  at  the  Capitol  Theatre, 
New  York,  at  popular  prices,  but  after  one 
week  of  sensational  success,  it  was  moved  to 
the  Astor  Theatre  at  two  dollars  admission,  the 
first  time  in  the  history  of  motion  pictures  that 
a  screen  production  has  achieved  such  an  honor." 

Betty : — "When  will  'The  Crowd'  be  shown 
in  Chicago,  Jack?" 

Jack : — "Next  week,  starting  Monday  at  the 
Chicago  Theatre  and  at  regular  Chicago  Thea- 
tre prices.  What  night  would  you  like  to  see  it, 
Betty?" 

Betty  : — "Any  night  you  say." 

Jack: — "All  right,  keep  every  night  next  week 
open,  for  after  you  see  it  once,  you'll  probably 
want  to  see  it  two  or  three  times." 

Betty : — "How  about  taking  Mother  and  Dad 
along?" 

Jack : — "O.  K.,  we'll  take  the  crowd  to  see 
'The  Crowd." 

Toward  the  end  of  this,  the  National 
Screen  Service  trailer  on  "The  Crowd" 
was  shown  on  the  screen. 

This  is  an  example  of  good  showman- 
ship and  was  very  well  received  by  the 
audience,  as  the  presenting  of  the  trailer 
in  this  manner  was  most  unusual  and 
brought  forth  much  favorable  comment. 

This  can  be  done  on  almost  any  pic- 
ture, and  by  almost  any  size  house,  as  the 
expense  involved  is  slight. 

Bridge  Authority  to  Appear 
On  Capitol  Stage 

Milton  C.  Work.  Auction  Bridge 
authority,  has  been  engaged  to  appear 
on  the  stage  of  the  Capitol  theatre,  New 
York,  during  the  week  of  May  I2th.  He 
will  appear  on  the  stage  immediately  fol- 
lowing the  screening  of  the  picture 
"Auction  Bridge,"  in  which  he  stars.  The 
film,  a  two  reel  production  in  technicolor 
is  the  first  of  its  kind.  Mr.  Work  will 
deliver  a  brief  talk  on  the  game  at  the  de 
luxe  performances.  At  the  close  of  his 
stage  discourse,  Mr.  Work  will  retire  to 
the  theatre  foyer  where  he  will  answer 
questions  put  to  him  by  the  theatre  pa- 
trons during  the  afternoon  and  evening 
performances. 


Kansas  City  Singers  Enter 
Theatre  Competition 

Louie  Charninsky,  manager,  as  well  as 
orchestra  leader,  of  the  Pantages  theatre, 
Kansas  City,  is  reaping  success  with  his 
$1,000  contest  for  Kansas  City  singers. 
The  contest  lasts  ten  weeks,  with  four  of 
the  twenty  winners  of  the  elimination  con- 
test making  an  appearance  on  the  Pan- 
tages stage. 


"\T^7"EIGH  safety  against  the  chance 
you  are  taking  now.  Once  you  do, 
you'll  banish  forever  the  risk  of  burglary 
that  now  hangs  over  every  unprotected 
box  office. 

York  engineers  have  perfected  a  safe 
especially  designed  for  theatre  require- 
ments. Small,  convenient,  inexpensive 
to  install. 

This  isn't  simply  an  office  safe — it's  a 
vault — on  a  miniature  scale  with  the 
same  principles  of  protection  that  is 
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Write  today  for  full  information. 


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I  am  interested  in  your  York  Round  Door  Chest. 
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May    5 ,    J  9  28 


1 W) 


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^ SOUND  lAEPFtCEUC* 
ING  DEVICEiiil,i,nflfif  ,rul1  v 

■LVEI\Y  THEATRE:  CfVNEI\ 

Cue  your  pictures  intelli 
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talent  atluj  1 1 1    avail at)l  e. 

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Peppy  breezes  in  your  lobby  to  greet 
people  coming  in — 

Gentle  breezes^cool  and  refreshing-- 
inside  your  house — 

That's  the  way  to  pull  big  business  all 
summer — every  summer. 

It  isn't  the  breeze  alone  that  makes 
Typhoon  a  winner.  It's  the  tremendous 
volume  of  pure,  fresh  air  from  outdoors — a 
complete  change  once  every  minute — that 
gets  rid  of  the  enormous  amount  of  heat  and 
humidity  given  off  by  the  audience.  You 
know  wall  fans  won't  cool  your  house — nor 
will  anything  else  that  gives  you  just  a 
breeze. 

The  one-minute  air  change  —  A.ND  the 
breeze  besides:  That's  what  does  the  trick. 

Quick  action — NOW  .  Get  our  Booklet  /V-5 

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Motion    Picture  News 


The   Exhibitor -Made   Press  Book  is  Making  Good  in 
in  Theatre  Campaigns  for  "Speedy" 

(Continued  front  Page  1452) 


rector,  was  launched  with  a  pre- view  for 
newspaper  writers  in  an  aeroplane.  This 
stunt,  by  the  way,  is  one  of  the  press  book 
ideas  included  in  the  suggested  campaign 
submitted  by  Oscar  A.  Doob,  of  the 
Kunsky  theatres,  Detroit.  The  lobby  of 
the  Million  Dollar  theatre  was  decorated 
to  suggest  the  rear  of  a  horse  car.  An- 
other press  book  suggestion  here.  One 
of  the  biggest  tieups  accorded  a  picture 
was  arranged  with  the  General  Gasoline 
Company,   which  advertised   a  product 


known  as  "Speedy  Gasoline."  This  also 
was  among  the  press  book  suggestions 
and  it  is  one  which  has  been  very  widely 
used  by  other  theatres.  The  Los  Ange- 
les company  put  out  thousands  of  spe- 
cially designed  posters,  displaying  them 
at  their  stations  in  California,  Oregon, 
Washington  and  Arizona.  One  of  the 
outstanding  accomplishments  in  the  Los 
Angeles  campaign  was  a  five-page  co- 
operative advertising  and  publicity  sec- 
tion which  Reddy  arranged  with  the  Los 


Angeles  Express.  This  section  appeared 
in  the  regular  edition  of  the  Express  the 
day  before  the  "Speedy"  opening  at  the 
Million  Dollar  theatre. 

Bill  Hollander  and  his  assistant,  Bill 
Pyne,  exploited  "Speedy"  at  the  Roose- 
velt, Chicago,  with  an  attractive  theatre 
front.  But  the  stunt  which  seems  to  have 
topped  them  all  was  the  tieup  arranged 
with  the  Post-Office  Department.  Ban- 
ners were  placed  on  all  mail  trucks.  This 
was  a  variation  of  one  of  the  press  book 
ideas.  The  display  carried  a  large  head 
of  Lloyd,  in  addition  to  suitable  copy 
which,  in  part,  read,  "Speedy  Delivery." 
A  tieup  was  also  arranged  with  the  con- 
cern controlling  Weighing  Machines  at 
all  Subway  and  "L"  stations,  a  sticker 
being  placed  on  each  machine,  copy  on 
which  read:  "Speedy  says — Step  on  It." 
This  idea  was  also  worked  to  advantage 
in  connection  with  the  Los  Angeles  show- 
ing. 

F.  W.  McManus,  who  handles  the  pub- 
licity and  advertising  for  the  Publix 
Houses  in  which  "Speedy"  was  shown 
first  run  in  Boston  came  through  with  a 
glorious  campaign.  Featured  among  his 
various  exploits  was  a  teaser  campaign  in 
the  subways  and  sniped  all  over  Greater 
Boston,  copy  reading  as  follows : 
"Speedy  says — Get  the  Hit-and-Run 
Driver,"  and  "Speedy  says — Use  the 
'L'  "  A  tieup  was  also  worked  out  with 
the  leading  ice  cream  company  in  Bos- 
ton, in  which  was  in  the  nature  of  a  dup- 
licate of  the  Horton  tieup  in  New  York. 
Another  tieup  was  arranged  with  the 
Kresge  Company  music  departments  in 
conjunction  witlh  a  radio  stunt.  The 
Checker  Cab  Company  used  a  sticker  on 
the  rear  of  every  taxi  window  which 
read  :  "Speedy  says — Speedy  Service."  A 
representative  showing  of  billboards  were 
used,  in  addition  to  25,000  roto  sections. 

Another  campaign  of  extraordinary 
merit  and  effect  was  put  over  in  Atlanta. 
Ga.,  in  conjunction  with  the  showing  of 
"Speedy"  at  the  Howard  Theatre.  One 
hundred  tire  covers  were  used  on  the 
Black  and  White  Company's  cabs ;  five 
hundred  drug  store  stickers  carrying  a  cut 
of  Lloyd  with  suitable  copy  were  distrib- 
uted, while  a  street  ballyhoo  of  an  old 
dilapidated  flivver  was  drawn  through  the 
main  streets  before  and  during  the  run. 
The  car  was  pulled  by  an  old  mule  and  it 
carried  heads  of  Lloyd  and  a  banner  an- 
nouncing playdates.  Two  thousand  stick- 
ers announcing  the  extension  of  the  mat- 
inee until  6 :30  o'clock  were  placed  on  res- 
taurant menus.  Arrangements  were  made 
whereby  the  Brunswick  Recording  Com- 
pany donated  thirty-five  ".Speedy  Boy" 
records. 

The  campaigns  cited  by  no  means  cover 
the  ground  entirely  as  to  the  number  of 
press  book  ideas  which  found  actual  ap- 
plication by  the  theatre  men.  However, 
they  are  typical,  and  indicates  the  exten- 
sive manner  in  which  such  tieups  as  the 
street  car  company,  ice  cream  company, 
oil  and  gasoline  distributors,  and  other 
press  book  suggestions  are  being  em- 
ployed by  the  exhibitors  in  selling 
"Speedy"  to  their  public. 


Builders  of  Fine  Theaters 

HERE 

is  your  guide  to 


May    5,    19  2  8 


1471 


POST  BASKET 

This  Post  Basket  is  furnished  in  two  parts;  will  be 
made  to  fit  either  round  or  square  post.  Simply  give 
us  the  circumference  or  diameter  of  post. 

Illustrated  Catalogue 

No.  7  of  Artificial  Flowers, 
Plants,  Vines,  Trees,  etc. 

Mailed  Free  on  Request 

FRANK  NETSCHERT,  Inc. 

61  Barclay  Street  New  York,  N.  Y. 


Instantaneous  Control 
with  the  Utmost  Ease 


KLIEGL  leads  again  with  new  ideas  in 
spotlight  design — centralizing  all  con- 
trols conveniently  at  the  rear  of  the  hood, 
providing  for  speedy  and  easy  operation, 
with  the  fine  balance  and  flexibility  that  has 
always  been  characteristic  a 
of  Kliegl  spotlights.  „^ 


Referring  to  figures  in  above  illus- 
tration: (I)  curtain  shutter  control: 
(2)  iris  shutter  control;  (J)  color  frame 
controls;  (4)  arc  focus  control;  (5)  arc 
length  control;  (6)  beam  control: 
(7)  wing  lock  nut. 

For  a  detailed  description  write  for  Bulletin  No.  I 


Universal  Electric  Stage  Lighting  Co..  inc 
321  West  50th  Street 

N  EW  YORK,  N  Y. 


FOR  ALL  YEAR  PROTECTION 
Architects  Specify  Evenheeters 

In  Spring  and  Summer  as  well  as  in  Fall  and  Winter 
your  organ  needs  protection,  for  dampness  as  well 
as  coldness  harms  the  delicate  mechanisms.  Ward 
off  these  enemies  of  organ  welfare  by  installing  this 
efficient  automatic  electric  heater  in  your  organ 
chamber. 

Not  only  do  Evenheeters  warm 
your  theatre  organ  to  any  desired 
temperature,  but  they  maintain 
that  temperature  throughout  the 
whole  organ  chamber. 

Before  you  specify  organ  cham- 
ber equipment,  architects,  investi- 
gate this  protective  device  that 
insures  correct  organ  welfare  and 
means  longer  organ  life  and  less 
maintenance  expense.  Walter 
Ahlschlager,  Rapp  &  Rapp  and 
Eberson  &  Eberson  endorse  and 
specify  Evenheeters  for  all  the 
organ  chambers  they  plan. 

CRAMBLET  ENG.  CORP 


286-288  Milwaukee  St. 


Milwaukee,  Wis. 


"satisfied 

USERS 
SPELL 
SUCCESS 


Since  M»J*J  HOUSE  in 
lTAK  OPERA  ope. 
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rated  a  curiam  86         ^  C. 

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AIJT0MAT1C  E.Z 

CONTROL  and 
TRACKS- 


FOR  PERFECT  CURTAIN  MOVEMENTS 

A.  D.  C.  AUTOMATIC  CURTAIN  CONTROL 

AND 

ROLL  E-Z  TRACK 


AUTOMATIC  DEVICES  CO. 


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Also  manufacturers  ol  the  STABILARC  MOTOR  GENERATOR 


1472 


.1/  otio  u    P  i  c  t  u  r  c 


N  ezvs 


The  Modern  Theatre — An  Outline  of  Successful  Man- 
agement and  Operation 

By  Harold  IS.  Franklin 

(Continued  from  Page  1462) 


tions.  In  the  technical  positions,  only  men 
of  experience  should  be  considered,  al- 
though experience  is  not  necessary  in  the 
service  department,  providing  those  that 
are  considered,  are  apt,  young  and  well- 
educated.  Naturally  they  must  he  well 
recommended.  The  task  of  training  this 
start*  becomes  -a  matter  of  great  impor- 
tance until  the  opening  of  the  doors  of 
the  new  theatre.  Every  individual  em- 
ploye is  instructed  in  detail,  not  merely 
in  the  routine  of  his  task,  but  in  the  man- 
ner of  performing  it  in  accord  with  the 
highest  standards.  Specific  instructions 
leave  no  doubt,  and  are  administered  to 
new  employes  by  every  means  possible : 
word  of  mouth,  written  rules  and  bv  ex- 


ample as  well  as  drill.  The  maintenance 
of  discipline  is  important  in  guaranteeing 
proper  service.  The  best  discipline  is  one 
that  is  not  noticeable,  but  that  neverthe- 
less exists.  The  operation  of  a  theatre 
can  be  compared  with  that  of  a  ship, 
where  every  member  of  the  crew,  from 
bridge  to  engine  room,  knows  his  place 
and  does  his  duty. 

The  operator  of  a  small  theatre  hooks 
his  own  pictures,  buys  his  own  supplies, 
perhaps  acts  as  cashier  or  doorman,  and 
sometimes  projects  his  own  pictures.  His 
theatre  outgrows  its  possibilities,  and  he 
moves  to  a  larger  building.  This  newer 
theatre  demands  more  time,  maknig  it 
necessary  for  him  to  concentrate  on  man- 


agement. He  engages  an  assistant  to 
whom  he  delegates  some  of  the  responsi- 
bility. In  a  larger  theatre,  the  manager 
has  control  of  each  department,  even 
though  he  delegates  the  actual  work  to 
others.  He,  therefore,  is  able  to  concen- 
trate on  administration,  while  assistants 
carry  on  the  routine — that  is  organization  ! 
In  this  way,  theatre  operation  is  divided 
into  departments,  with  clearly  defined  ob- 
ligations. Each  department  head  is  gen- 
erally an  expert  in  his  work.  Eor  every 
function  there  is  a  department.  No  de- 
partment of  motion  picture  theatre  opera- 
tion is  more  important  than  projection, 
and  it  is  gratifying  to  note  that  constant 
improvement  in  personnel  as  well  as  booth 
equipment,  is  establishing  a  better  uni- 
form quality  of  projection.  New  inno- 
vations and  developments,  fostered  to  a 
great  extent  by  the  Society  of  Motion 
Picture  Engineers,  have  contributed  to- 
ward a  result  that  is  establishing  definite 
standards.  This  is  fortunate,  indeed,  as 
good  projection  is  of  utmost  importance, 
and  there  cannot  be  any  compromise  in 
that  respect. 

The  importance  of  color  and  its  appli- 
cation in  relation  to  illumination,  both  for 
decorative  as  well  as  stage  effects,  is  of 
great  importance.  The  effective  use  of 
light  in  the  theatre  is  of  great  value  when 
its  possibilities  are  carefully  studied.  The 
proper  use  of  color  helps  to  put  patrons 
into  moods  sympathetic  with  the  action 
on  the  stage  or  screen.  Light  may  be 
used  by  the  master  electricians  as  music 
by  the  composer,  and  he  can  render  color 
harmonies  as  if  thev  were  woven  into  a 
musical  symphony.  That  there  is  a  psy- 
chological effect  produced  by  certain  col- 
ors has  been  established  bv  illumination 
engineers.  No  single  color  can  produce 
a  satisfactory  result,  anv  more  than  onp 
note  can  produce  melody  in  music.  It  is 
the  combination  of  shades  and  their  vari- 
ations which  produce  a  harmonious  effect. 
Contrast,  an  excellent  variant  in  any  art, 
may  be  achieved  through  the  use  of  har- 
monious colors  in  theatre  lighting.  Color 
is  used  to  good  advantage  in  conjunction 
with  music  during  the  playing  of  solos 
and  special  stage  numbers. 

Advertising  is  the  mouthpiece  of  the 
theatre.  Management  must  display  show- 
mansl**p  in  advertising  just  as  much  as  on 
the  screen  and  on  the  stage.  It  can  do 
a  great  deal  towards  adding  to  or  detract- 
ing from  the  good  will  of  a  theatre.  Need- 
less to  point  out,  advertising  must  always 
be  honest  with  the  public.  There  can  be 
no  exaggeration  if  it  is  to  be  effective. 
Great  strides  have  been  made  in  the  past 
few  years  in  the  character  of  the  adver- 
tising of  motion  picture  theatre.  Extrav- 
agant adjectives  used  to  be  very  common- 
place, and  even  today  motion  picture  au- 
diences read  such  ads  with  a  great  amount 
of  tolerance.  Among  more  progressive 
managements,  however,  advertising  is 
prepared  by  men  who  carefully  plan  their 
campaigns,  and  every  effort  is  made  to 
appeal  honestly  to  the  patron.  Style  has 
replaced  worn-out  phrases,  and  good  lay- 
outs and  illustrations  have  taken  the  place 
of  extravagant  use  of  space. 


THEATRE  AD  MAT  SERVICE 
SCOOPS  WITH  "BREMEN"  ADSI 

The  moment  news  of  the  Bremen 
arrival  reached  TAM  offices,  elaborate 
preparations  were  made  to  give  ex- 
hibitors proper  advertising  to  cash  in 
on  the  greatest  event  since  Lindbergh. 

Using  every  known  method  of  speed 
in  photo-engraving,  TAM  delivered  to 
its  clients,  at  no  extra  cost,  a  complete 
press  sheet  and  a  dozen  mats  to  adver- 
tise the  news  reel  special 

Don't  delay  any  longer — your  Thea- 
tre should  have  the  original  ad  mat 
service  for  Theatres. 

Our  latest  issue  awaits  your  inspec- 
tion. 

Theatre  Ad  Mat  Service,  Inc., 
Penn  Theatre  Bldg., 
Uniontown,  Pa. 


May    5 ,    19  2  8 


147.1 


THE  PERFECTION 

HAS  SOLVED  THE 
RHEOSTAT  PROBLEM 

For  Most  Theatres 
It  Will  Do  the  Same  for  You 


Sold   by    Your   Supply  Dealer 

HOFFMANN  &  SOONS 

387  FIRST  AVE.  NEW  YORK  CITY 

Contracting  Electrical  Engineers 
Moving   Picture    Theatre   Electrical  Specialists 


Snap    Reco  Color 
Hoods — half   or   full    hoods — over 
clear    lamps    of    standard  sizes, 
and  you  instantly  get  rich,  bril- 
liant   color   that,  won't  fade 
or   wash    out    like  dipped 
bulbs  do.    Choice  of  seven 
brilliant  colors. 

Write    for  bulletin 
describing 


Color  Hoods 


2628 


W.  Congress 
Chicago 


St 


Manufacturers  also  of 
Motors,  Flashers,  Traffic 
Controls,  Sienboard  Reflec- 
tors, Food  Mixers.  Vejetable 
I'eelsrs,  etc. 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


Advertising  in 
THE  SHOWMAN 
Pays 


For  Long  Continuous  Use 
Specify   the  Type  CP. 

TRANSVERTER 

It  operates  daily  with  a  minimum  of  attention  by  the  projectionist  because  it  de- 
livers within  V/<  of  its  rated  voltage  without  adjustment. 

It  operates  for  years  quietly,  economically  and  accurately  because  it  is  designed 
and  manufactured  on  engineering  principles  that  ensure  such  satisfactory  per- 
formance. 

"If  you  show  pictures  you  need  the  Hertner  Transverter." 

Distributed  in  V .  S.  A.  by  The 
National    Theatre    Supply  Co. 


THE  HERTNER  ELECTRIC  COMPANY 


1900  W.  112th  St. 


1i 


CLEVELAND,  OHIO,  U.  S.  A. 


AND  NOW.' 

The  Gallagher  Mobile 
Stage  Orchestra  Lift 

W  rite  for  Particulars 

GALLAGHER  ORCHESTRA 
EQUIPMENT  COMPANY 

616  W.  Elm  St.,  Chicago,  111. 
West  Const  Office:  1  187  W.  Washington  Boulevard,  !.<>»  kngele 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 

Joseph  Hoover  &  Sons  Company 

Market   and  49th  Sti..  Philadelphia.  Pa. 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2-color  Program,  all  Features  writ- 
ten up  for  you.  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

THE  DERBY  PRESS 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


1474 


M  otio  ti    Picture    N  civs 


— only  one 

driving 
mechanism 

Your  car  doesn't  have  a  motor 
for  each  wheel  —  one  engine 
drives  them  all.  The  Gold  Seal 
Register  has  only  ONE  driving 
mechanism  which  operates 
two,  three,  four,  five  or  six 
units  as  the  case  may  be. 

GOLD  SEAL 

Ticket  Registers 
and 'Tickets  That  Fit" 

The  Gold  Seal  is  the  only  ticket 
register  that  has  only  one  driving 
mechanism.  The  lubrication  is 
sealed  in;  so  it  never  requires  at- 
tention. Case  hardened  steel  pro- 
tects the  points  of  wear.  There  are 
bronze  bushings  on  the  driving 
shaft.  The  exposed  steel  is  rust- 
proofed. 

These  are  a  few  of  the  many  points 
of  superiority  that  make  the  Gold 
Seal  the  best  ticket  register  on  the 
market. 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.    Get  Our  Estimates 


AUT  O  M  A  TIC 
Ticket  Register 
Corporation 

723  Seventh  Ave.,  New  York 

Independent  Printers  of  Quality 
Tickets  for  Every  Purpose. 


RadiO^^-Mat 


TALK  from  your  screen 
WITH  your  quickly 
TYPEWRITTEN  MESSAGES. 

WHITE.  AMBER  or  GREEN; 
Accept  no  substitute. 


is  the  Stationery  of  the  Screen  | 


Index  of  Advertisers 

and  Information  Request  Blank 

The  following  list  of  advertisers  in  the  May  Showman  has  been  prepared  for  the 
convenience  of  readers  and,  while  compiled  with  the  greatest  of  care  to  make  it  cor- 
rect, it  cannot  be  guaranteed  against  possible  errors  or  omissions. 


Adam  Electric  Co.,  Frank   1470 

American  Seating  Co   T454 

Arctic  Nu- Air  Corp   1457 

Automatic  Devices  Co   147 1 

Automatic  Ticket  Register  Corp.  1474 

Bausch  &  Lomb  Optical  Co   1475 

Brandt  Automatic  Cashier  Co..  .  1465 

Brenkert  Light  Projection  Co..  .  1463 

Brooks  Costume  Co   1474 

Burt  Automatic  Slide,  Inc   1466 

Carrier  Engineer  Corp   *449 

Cramblet  Engineering  Corp   1471 

Cutler-Hammer  Mfg.  Co   1450 

Derby  Press,  The   1473 

Fulton  Co.,  E.  E   1456 

Gallagher  Orchestra  Equip.  Co.  1473 

Hart  Mfg.  Co.,  The   1467 

Hertner  Electric  Co.,  The   :473 

Hey  wood- Wakefield  Co  1442-43 

Hoffmann  &  Sons   1473 

Hoover  &  Sons  Co.,  Joseph.  .  .  .  1473 


International  Projector  Corp...  1461 

Kliegl  Bro.  Universal  Electric 

Stage  Lighting  Co   147 1 

Lakeside  Co   1459 

Markus  Agency,  The  Fally   *473 

National  Screen  Service   1475 

National  Theatre  Supply  Co....  1453 

Netschert,  Inc.,  Frank   147 1 

Novelty  Scenic  Studios   1469 

Platter  Cabinet  Co   1469 

Radio  Mat  Slide  Co   1474 

Reisinger,  Hugo    !475 

Reynolds  Electric  Co   1473 

Rockbestos  Product  Corp   J434 

Stebbins,  Leterman  &  Gates.  .  .  .  1475 
Supreme  Heater  &  Ventilating 

Corp   145 1 

Theatre  Ad  Mat  Service,  Inc. .  .  1472 

Typhoon  Fan  Co   1469 

Vallen  Electrical  Co   1466 

York  Ice  Machinery  Corp   1464 

York  Safe  &  Lock  Co   1468 


INFORMATION  REQUEST  BLANK 

Showman  Service  Bureau 
Motion  Picture  News 
729  Seventh  Ave. 
New  York  City 

Please  obtain  for  me  without  obligation  additional  information 
in  connection  with  the  advertisements  or  articles  appearing  in  the 
April  issue  of  The  Showman. 

(insert  above  name  of  advertiser  or  title  of  article) 

Name  

Theatre  

Street  

City  &  State  


UNIFORMS 


FOR  HOUSE 
ATTACHES 


COSTUMES 


FOR  STAGE 
PRESENTATIONS 


brooks  r/s 


.1/  a  v  5 


19  28 


1475 


D 


EPENDABILIT 

;  only  another  name 
/or 


I 


Y 


* 

•  — ^  -  'I-'*"!"'  ""I"1  ~J — ""I-1      -  J"  ~i*  ""I*  "I-  "I"  "I"  '"I***!"'    ""I"""?-  "I"*    ""J"1  ^I"  "Ij    ~  I — I'  "I"  "I"      "I'  "I'    "I' ■■*" 


CARBONS 
HUGO  REISINGER 

11  BROADWAY  NEW  YORK 


+ 
+ 


On  Page  1476 

An  important  announcement  of 
particular  interest  to  all  Theatre 
Owners — Theatre  Executives- 
Theatre  Managers — and  Manu- 
facturers and  Distributors  of 
Theatre  Building  Materials  and 
Equipment. 


f-f  OR  the  purpose  of  better 
serving  our  present  clients 
and,  through  association  with 
each  other,  to  improve  the  facili- 
ties for  our  growing  business 

We  announce  the  Amalgamation  of 
ARTHUR    W.  STEBBINS 

FORMERLY  ARTHUR  W.  STEBBINS  fli  CO  ,  Inc. 

ELMER    G.  LETERMAN 

and 

ALBERT  N.  GATES 

FORMERLY    LETERMAN    &!    GATES,  Inc 

in  the  firm  of 

Stebbins,  Leterman  &  Gates 

INCORPORATED 

Insurance  Brokers 
1540  BROADWAY 
LOEW  S  STATE  THEATRE  BUILDING 

Telephone  Bryant  3040 


LIFE 
ACCIDENT 
HEALTH 
AUTOMOBILE 
LIABILITY 


r  a 


FIRE 
BURGLARY 
FIDELI  I  1 

SURETY 
MISCELLANEOUS 


r 


B  &  L 

LENS  TALK 

No.  5 

( 

Illumination 


Possiblv  the  feature  of  the  projected  picture  which 
most  affects  the  pleasure  and  comfort  of  the  patron 
is  brightness. 

This  characteristic  deserves  more  attention  than  it 
generally  receives,  for  the  brightest  picture  is  not 
necessarily  the  most  satisfactory.  Glaringly  bright 
pictures  are  all  too  common  in  our  theaters  today. 
Illumination  depends  upon  many  factors,  among 
which  the  lens  is  second  only  to  the  illuminant  itself. 
The  extent  to  which  illumination  is  affected  by  the 
lens  depends  on  the  ratio  of  lens  diameter  to  lens 
focal  length.  This  ratio  is  called  the  speed  or  "F- 
Valuc"  of  the  lens.  A  speed  of  approximately  f:2.3 
to  f:2.5  has  been  employed  for  several  years  as 
standard  for  high  grade  projection  lenses. 
The  limit  is  set  for  lens  diameter  by  the  increasing 
difficulty  of  correcting  aberration,  but  even  if  this 
were  not  the  case,  another  consideration  determines 
an  effective  limit.  This  is  the  difficulty  of  obtaining 
and  maintaining  sharp  focus  with  lenses  of  too  high 
speed.  Such  lenses  require  a  very  accurate  and  sen- 
sitive focusing  adjustment,  but,  what  is  worse,  be- 
cause of  the  buckling  of  the  film  the  picture  seldom 
appears  in  focus  for  more  than  a  few  seconds,  no 
matter  what  the  adjustments  may  be. 

BAUSCH  &  LOMB  OPTICAL  COMPANY 
653  St.  Paul  St.  ROCHESTER.  N.  Y. 


RECOGNIZEE)  BY  THEATRES 
EVERYWHERE  AS  ABSOLUTELY 
I N  DISPENSABLE  TO  THEIR  SUCCESS 

Q  tjfuiler  on  6ve/r/  Tidwrc  Vcu  TLcuj- 

\  complete  service -with  Animated  opening- 
centaining  name  cf  tlieatre  -  day  sets 
and  Animated  closing  to  match  - 

SPECIAL  SERVICE  DEPARTMENTS 

in, diartfe  of  experts  leadv  to  suppk  Special  Arificurcenjt  rf  * 
of  anf  kind Tin  film  form  at  reasonable  prices 

ARTISTIC  ANIMATED  LEADERS 

for  your  Feature,  Comedy, News,  Ends,  Trademarks 

mvtmv  SCREEN  SHMCF 


CHICAGO  •• 

M5  S  WAbASM  \\l 


N  EW-TORK 

126 -I  JO  W.  -»fc™  ST. 


LOS  ANGELES 


.1/  o  t  i  o  n    P  i  c  t  u  r  e    N  c  iv  s 


C~\N  file  in  many  of  the  offices  of  the  world's  leading  theatre 
owners,  theatre  architects  and  builders  are  complete 
sets  of  the  past  issues  of 

Theatre  Building  &l  Equipment 
Buyers  Guide 

and  in  some  instances  to  assure  preservation  against  continu- 
ous use  these  file  numbers  have  been  bound  in  leather. 

Over  15,000  copies  of  Theatre  Building  &  Equipment 
Buyers  Guide  are  distributed  to  all  theatre  owners  and  archi- 
tects, theatre  builders  and  electrical  contractors.  The  entire 
field  watches  for  each  new  number  of  Buyers  Guide,  to  get 
the  latest  ideas  of  theatre  design  and  up-to-date  references 
for  the  sources  of  purchase  of  all  types  of  theatre  equipment. 

Twelve  full  pages  of  four  color  illustrations  are  used  in 
each  issue  of  Buyers  Guide.  This  true  reproduction  of  fine 
theatres  is  a  feature  that  places  Buyers  Guide  in  a  class  by 
itself  as  a  trade  publication. 

Over  100  manufacturers  advertised  their  products  through 
the  pages  of  our  1927  issue  of  Buyers  Guide — the  most  ef- 
fective advertising  medium  that  has  ever  been  offered  manu- 
facturers of  theatre  equipment,  appointments  and  building 
materials.  Buyers  Guide  assures  the  manufacturer  that  his 
advertisement  is  constantly  before  all  individuals  responsible 
in  any  way  for  the  buying  for  new  theatres  or  the  re-equipping 
of  theatres  in  operation. 

The  vSpring  Number  of  Theatre  Building  &  Equipment 
Buyers  Guide  is  now  in  preparation.  Complete  details  and 
specimen  copies  of  Buyers  Guide  will  be  gladly  sent  upon 
request.  Address,  Motion  Picture  News,  729  Seventh  Ave., 
New  York  City. 


May   5,    19  28 


\A77 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


Tie 
JVlirrors 
of 

FiJmdom 


T1IK  "sound  movie"  lakes  another  forward  step  with 
the  showing  of  "Glorious  Betsy."  now  current  on 
Broadway.  The  spoken  sequences  are  generally 
effective;  hut  the  real  high  point  of  the  picture  is  a 
ballroom  scene  which  is  climaxed  by  the  singing  of  the 
""Marseillaise."  rendered  hv  Andre  de  Segurola,  former 
opera  star. 

This  is  one  of  the  natural  sequences  into  which  the 
""sound  movie"  can  go  with  great  effect.  In  fact,  the  big 
problem  in  the  handling  of  sound  is  that  of  naturalness. 

The  picture  itself  is  hokum,  hut  of  the  box-office  variety. 
It  looks  id  us  like  a  money-maker  for  the  exhibitor,  even 
without  Vitaphone. 


ONE  of  tlif  most  remarkable  shots  ever  recorded  by  ;i  news 
weekly  is  that  in  the  Pal  lie  New  s  issue  released  Saturday. 
April  2S.  showing  the  wrecking  of  Lockhart's  ear  ;it  Daytona 
Beach,  Florida,  and  the  tragic  manner  in  which  this  daring 
holder  of  many  world's  driving  records  was  hurtled  to  his 
< lea th.  It.  is  one  of  the  most  sensational  flashes  seen  on  a  screen 
and  the  marvel  of  it  is  that  a  cameraman  could  have  kept 
grinding  while  it  w;is  in  progress.  A  full  projection  room 
gasped  its  horror  with  the  realism  of  it  when  it  was  shown. 
Kay  Hall,  editor  of  Pat  he  Xews.  declares  it  the  most  sensa- 
tional shot  he  has  seen  in  his  twelve  years  of  news  reel  ex- 
perience. 

Lockhart  is  first  seen  in  a  close-up  at  the  start.  He  is  then 
shown  in  his  first  trial  spin  in  which  he  made  193  miles  an 
hour.  Then  comes  the  dash  in  which  he  was  making  over  1200 
miles  an  hour  when  a  blowout  shot  the  car  some  twenty  or 
thirty  feet  into  the  air.  Not  once,  but  five  or  six  times  the 
car  turned  completely  over  and  on  the  last  turn  Lockhart  was 
Catapulted  some  seventy-five  feet  and  at  least  thirty  feel  high. 
The  mishap  apparently  took  place  immediately  in  front  of  the 
camera,  for  its  every  detail  is  clearly  recorded. 


Ray  Murray  Joins  News'  Coast  Staff 

THE  West  Coast  staff  of  MOTIOIS  PICTURE 
NEWS,  headed  by  William  McCormack,  has 
been  augmented  by  the  addition  of  J.  Hay 
Murray,  who  recently  resigned  his  post  as  West- 
ern Representative  of  the  Exhibitor' 's  Herald  to 
assume  duties  in  connection  with  his  new  affilia- 
tion. 

Murray  has  enjoyed  wide?  experience  in  the 
trade  paper  field,  having  been  associated  with 
this  branch  of  the  industry  for  more  than  four- 
teen years,  during  which  time  he  served  as  Chi- 
cago correspondent  for  Film  Daily,  covered  dra- 
matic attractions  in  the  windy  city  for  Dramatic 
Mirror  and  later  became  editor  of  the  motion 
picture  department  of  llillln>ard.  in  New  \  ork.  He 
then  edited  a  fan  magazine,  but  returned  to  the 
trade  field  when  becoming  associated  with  the 
Herald,  where  he  has   remained   tin*   past  three 


u 


NIVERSAL  held  the  premiere  of  "The  Man  Who 
Laughs"  at  the  Central  Theatre,  New  York  City,  last 
week.  The  picture  is  being  shown  at  top  (trices  on  a  two-a- 
day  schedule,  and  Universal  has  plans  to  roadshow  it. 

This  Paul  Leni  production  recalls  the  two  other  special 
productions  Universal  made  from  the  Victor  Hugo  novels — 
"The  Phantom  of  the  Opera"  and  "The  Hunchback  of  Notre 
Dame."  "The  .Man  Who  Laughs"  is  a  more  powerful  picture 
than  "The  Phantom,"  and  probably  as  good  as  the  "Hunch- 
back."  Leni  has  duplicated  his  success  with  "The  Cat  and 
the  Canary" — and  more. 

There  are  some  who  will  say  thai  "The  Man  Who  Laughs" 
is  too  gruesome  a  story  to  lie  classed  as  good  entertainment, 
hill  even  they  will  never  for  a  moment  question  the  strength 
of  the  production.  And  then  as  to  gruesomeness — one  mi'_rht 
answer  that  with  the  final  cheek  up  on  the  box  office  for  "The 
Phantom  of  the  Opera."  and  further  comment  on  the 
army  of  fans  that  turn  out  to  greet  each  new  Lou  Chancy 
picture.   Certainly.  "The  Phantom"  was  quite  a  bit  gruesome. 

THE  film  gets  away  with  a  hang,  winch,  of  course,  is  a 
strong  point.  It  ends  with  a  "smash  finish" — which 
is  another  strong  point.  There  are  some  parts  between 
that  lag.  hut  these  easily  could  he  speeded  up.  The  film  is 
shown  in  two  parts,  and  is  plenty  long  enough  to  stand  a 
hit  of  cutting. 

"The  Man  Who  Laughs"  must  have  cost  Carl  Laemmle 
a  lot  of  money.  The  lavishness  of  the  production  and  the 
length  of  time  in  its  making  will  bear  this  out.  But  there 
is  an  excellent  chance  of  Universal  receiving  a  nice  return 
on  the  investment. 

*    #     *  * 

The  Industry's  Advance  Agent 

(Continued  from  l'<i<i<  1425) 

work  and  reading  matter  which  made  up  the  formal 
season's  announcement.  His  appetite  for  all  the  par- 
ticulars has  been  whetted.  W  hen  it  is  a  matter  of  a 
sensational  murder  story  in  the  daily  paper,  he  know  s 
that  he  can  trust  the  wise  editor  to  come  oul  with  a 
crackerjack  "second  day  story.'*  and  then,  if  the  tacts 
warrant,  to  follow  tip  with  daily  installments. 

'Idie  same  principle  holds  good  with  exhibitors  in 
the  case  of  the  "first  day"  advertising  story  about  new- 
pictures,  which  is  fascinating  hut  necessarily  lacking 
in  detail.  Mere  is  where  the  home  office  will  score 
heavilv  through  its  salesmen  with  a  "second  day"  ad 
vertising  Story  bringing  out  additional  and  alluring 
facts,  and  with  as  many  additional  "follow  ups"  as 
truth  and  ingenuity  can  supply. 

No.  W  hen  the  general  manager,  or  the  division 
manager,  or  the  district  manager,  or  the  branch  man- 
ager complains  that  salesmen  do  not  know  how  to 
cooperate  with  the  firm's  advertising,  and  won't  learn, 
that  probably  is  an  excuse  for  a  contemplated  re- 
trenchment in  the  advertising  outlay  suggested  by 
some  tired  and  overworked  efficiency  expert! 


1478 


M  o  t  i  o  n    P  i  c  t  u  )  c    N  c  zvs 


The  popular  Richard  Dix,  one  of  Paramount's  best  star  bets,  is  well 
again.  "H  arming  Up,"  the  new  picture  he  is  making,  will  have  the 
baseball  diamond  for  a  background.  Mike  Donlin  (shown  with  Dix 
above)  having  made  an  indelible  niche  as  a  Ixdl  player,  will  be 
baseball  technician 


Scripts  must  be  talked  over  many,  many  times.  Director  George 
Archainbaud  and  Ben  Grau.man  Kohn  debate  the  merits  of  scenes  in 
"Ladies  of  the  Night  Club."  The  story,  an  original  by  Kohn,  stars 
Ricardo   Cortez.     It   is   now   being  directed   by  Archainbaud  for 

TiffanyStahl 


He  owes  liis  rise  to  his  own  ability  and  their  guidance. 
Not  so  long  ago  Nick  Stuart  ivas  acting  in  Fox  comedies. 
Now  he  is  starring  in  Fox  features,  the  latest,  "The  News 
Parade,"  directed  by  Dave  Butler,  left,  and  supervised  by 
Truman  Talley.  right,  chief  of  Fox  News 


Bill  Boyd,  De  Mille  stellar  player,  as 
he  looks  Hearing  the  uniform  of  Neiv 
York  policeman  in  "The  Cop."  He 
has  also  been  assigned  the  leading 
masculine  role  in  I  nited  Artists' 
"La  Piava" 


Paul  Fejos,  director,  who 
recently  scored  an  achieve- 
ment in  Zakoro's  "The  Last 
M  o  m  e  n  t."  His  latest  is 
'Lonesome,"  for  "U,"  with 
whom  he  is  under  contract 


Buster  Collier  will  be  seen 
in  5  pictures  from  the  ff  ar- 
ner  studio  next  season.  At 
the  present  time  he  is  ivork- 
ing  with  Audrey  Ferris  in 
"No  Questions  Asked" 


Several  important  ''names"  were 
signed  for  the  leads  in  F  B  O's  pro- 
duction in  work,  "The  Perfect  Crime." 
Irene  Rich  and  Clive  Brook  are  the 
two  impassioned  lovers.  Gladys  Mc- 
Connell  is  also  featured 


Dorothy  Devore  plays  a  very  elabo- 
rate harmonica,  made  of  ivory  and 
said  to  be  exceptionally  rare.  It  will 
ex  entually  go  to  "Big  Boy,"  in  coiu 
junction  with  ic/iose  pictures  Educa- 
tional stages  harmonica  contests 


Pretty  Ann  Page,  M-G-M  player  opposite  ft  illiam  Haines 
in  'Telling  the  ff  orld,"  introduces  her  mother  to  the  star 
and  Director  Sam  U  ood 


Johnny  Hines  believes  in  doing  things 
on  a  big  scale,  as  witness  his  notebook 
and  pencil.  Before  starting  his  new 
First  Natiomd  comedy  Johnny  takes 
some  gag  dictation  from  Dolores  Del 
Rio,  United  Artists  star 


M ay    5,    19  2  8 


147"' 


Courts  to  Determine  Legality 
of  Industry  Practices 

Department     of    Justice    Files     Two    Petitions     in  Equity 
on    Distribution,    Arbitration    and  Credit 


TDK  courts  are  to  determine  the 
legality  of  practices  in  the  motion 
picture  industry  having  to  <lo  with 
distribution,  nrbitrat ion  ;md  credit.  Two 
petitions  in  equity  have  been  Sled  by  the 
Department  of  Justice  designed  to  test  the 
legality  of  these  practices.  The  defendants 
named  are  the  Motion  Picture  Producers 
and  Distributors  of  America,  the  .'!2  Film 
Boards  of  Trade  throughoul  the  country 
and  ten  leading  motion  picture  corpora- 
tions. The  suits  are  to  be  defended  by  the 
law  firm  of  Cadwalader,  Wickersham  & 
Tat't,  who  in  a  statement  said  their  clients 
welcomed  the  opportunity  to  test  the 
legality  of  the  activities  in  dispute.  C.  C. 
Pettijohn,  General  Counsel  for  the  Film 
Boards  of  Trade,  in  a  statement  also  denied 
there  had  been  any  conspiracy  in  restraint 
of  trade  and  defended  the  system  of  arbi- 
tration in  vogue. 

The  firms  named  in  the  filing  of  the  peti- 
tion, in  addition  to  the  Motion  Picture 
Producers  and  Distributors  of  America  and 
the  Film  Boards  of  Trade  are:  Paramount 
Famous  Players  Lasky  Corporation,  Metro- 
Gold  wyn- Mi  yer  I  )ist  ributing  Corporation, 
First  National  Pictures,  Inc.,  Universal 
Film  Exchanges,  Inc.,  United  Artists  Cor- 
poration, Fox  Film  Corporation,  Pathe  P]x- 
change,  Inc.,  F.  B.  0.  Pictures  Corporation, 
Vitagraph,  Inc.,  and  Educational  Film  Ex- 
changes, Inc.  All  members  of  all  local 
Film  Boards  of  Trade  are  also  made  de- 
fendants, although  they  are  not  named  in- 
dividually because  of  their  great  number. 

The  corporations  named  as  defendants 
are  alleged  in  the  petition  to  distribute  ap- 
proximately GO  per  cent  of  all  the  motion 
picture  films  distributed  annually  in  the 
I'nited  Stair-  and  that  the  members  of 
the  Film  Boards  of  Trade  are  declared  to 
represent  the  distributors  of  approximately 
98  per  cent  of  all  such  films. 

Text  of  Announcement 

Following  is  the  fidl  test  of  the  depart- 
ment 's  announcement : 

It  is  announced  at  the  Department  of 
Justice  that  two  petitions  in  equity  were 
filed,  April  27,  in  the  District  Court  of  the 
United  states  for  the  Southern  District  of 
New  York.  There  are  three  classes  of  de- 
fendants to  these  actions.  The  first  class 
comprises  ten  defendant  corporations  which 
are  engaged  in  distributing  motion  picture 
fihns  throughout  the  United  States,  namely: 

Paramount  Famous  Lasky  Corporation, 
Metro-Goldwyn-Mayer  Distributing  Cor- 
poration, First  National  Pictures.  Inc..  Uni- 
versal Film  Exchanges,  Inc.,  United  Artists 
Corporation,  Fox  Film  Corporation,  Pat  lie 
Exchange,  Inc.,  F.  B.  0.  Pictures  Corpora- 
tion, Vitagraph,  Inc.,  Educational  Film 
Exchanges,  Inc. 

The  Motion  Picture  Producers  and  Dis- 
tributors of  America,  Inc.,  an  association 


of  which  all  the  defendant  distributors  are 
members,  is  named  as  a  defendant  next 
after  the  defendant  distributors. 

The  third  class  of  defendants  includes 
the  32  Film  Boards  of  Trade  located  in  the 
principal  distributing  centers  for  motion 
picture  films  throughout  the  United  States. 
All  the  members  of  each  local  Film  Board 
of  Trade  are  made  defendants  to  those  ac- 
tions although  such  members  are  so  numer- 
ous that  they  are  not  named  individually. 

Both  petitions  allege  that  the  defendant 
corporations  distribute  approximately  60 
per  cent  of  all  the  motion  picture  film  dis- 
tributed annually  in  the  United  States  and 
that  the  members  of  Film  Boards  of  Trade 
represent  the  distributors  of  approximately 
98  per  cent  of  all  such  motion  picture  films. 

In  August,  1 926,  the  Department  an- 
nounced that  it  had  completed  its  investi- 
gation of  the  Film  Boards  of  Trade.  Cer- 
tain practices  which  had  been  adopted  by 
the  local  hoards  were  objected  to  by  the 
Department  and  at  it-  instance  the  Film 
Boards  of  Trade  amplified  the  rules  and 
regulations  relating  to  arbitration,  so  as 
(dearly  to  prohibit  members  of  local  boards 
from  pursuing  such  objectionable  practices. 
The  operations  of  the  credit  committees  of 
the  Film  Boards  of  Trade  were  not  cov- 
ered by  the  first  investigation  by  the  De- 
partment. 

Found  Arbitration  Fair 

Because,  from  its  inquiry,  the  Depart- 
ment found  that  the  arbitration  system  con- 
stituted a  fair,  just  and  economical  method 
of  dealing  with  the  disputes  between  ex- 
hibitors and  distributors,  it  was  decided  at 
that  time  not  to  institute  proceedings  to 
test  the  legality  of  the  system,  but  rather 
to  observe  its  operations,  effect,  and  prac- 
tical workings. 

In  January,  1927,  the  Department  insti- 
tuted a  thorough  and  comprehensive  in- 
vestigation into  practically  every  phase  of 
the  motion  picture  industry.  This  investi- 
gation is  still  being  pursued  vigorously,  but 
due  to  the  fact  that  it  has  covered  a  very 
large  field,  it  has  required  minute  study  of 


A.  G.Whyte  Film  Buyer 
for  Sapiro  Group 

FOR  some  time  film  buyer  for  the 
Keith  organization,  Arthur  (;. 
Wh\te  has  resigned  that  post  t.i 
accept  a  similar  one  with  the  Indepen- 
dent M.  P.  Exhibitors'  Association  and 
plso  to  handle  the  allocution  of  pic- 
tures with  members  of  the  Sapiro 
group.  The  Independent  M.  I'.  Exhibi- 
tors' Association,  of  which  Aaron  Sa- 
piro is  president,  now  claims  18  own- 
ers and  circuits  operating  7!t  theatres 
in  Greater  New  York. 


detailed  data  and  information.  Progress 
of  the  work  has  been  delayed  also  by  care- 
ful investigation  of  all  complaints  received 
by  the  Department. 

Frequently  such  investigation  has  re- 
sulted only  in  loss  of  time,  because  the  com- 
plaints themselves  have  too  often  been 
founded  on  rumors  unsupported  by  evi- 
dence and  as  a  result  have  been  misleading. 
As  the  work  progressed  and  as  illegalities 
have  been  disclosed,  the  Department  de- 
cided without  delay  to  submit  to  the  Court 
the  determination  of  specific  questions,  so 
that  stability  and  certainty  could  be  estab- 
lished in  the  industry. 

It  is  a  result  of  this  investigation  and 
the  plan  outlined  that  the  present  actions 
have  been  instituted.  These  actions  are  two 
in  number.  The  first  is  entitled  United 
States  v.  Paramount  Famous-Lasky  Cor- 
poration et  al.  It  is  brought  to  test  the 
legality  of  the  agreement  between  the  dis- 
tributors of  motion  picture  films  to  contract 
with  exhibitors  for  the  exhibition  of  mo- 
tion pictures  by  contracts  which  contain  all 
the  terms  and  provisions  of  a  standard  ex- 
hibition contract  and  more  particularly  a 
provision  for  the  arbitration  of  all  disputes 
arising  between  exhibitors  and  distributors 
under  such  contracts,  and  to  test  the 
legality  of  the  rides  and  regulations  which 
have  been  established  and  operated  by  the 
Film  Boards  of  Trade  for  enforcing  awards 
of  the  Boards  of  Arbitration. 

The  second  action  is  entitled  United 
States  v.  First  National  Pictures.  Inc.,  et 
al.  The  purpose  of  this  action  is  to  test 
the  legality  of  the  operations  of  the  credit 
committees  of  the  Film  Boards  of  Trade.  It 
is  alleged  in  the  petition  that  the  purpose 
and  function  of  these  credit  committees  is 
to  compel  every  one  acquiring  a  motion  pic- 
ture theatre  by  transfer  or  purchase  to  take 
over  and  to  perforin  all  uncompleted  con- 
tracts for  the  exhibition  of  motion  pictures 
at  such  theatres  which  had  been  entered 
into  by  the  previous  owners  or  operators 
of  the  theatres. 

Charge  Hoards  Failed  to  ici 

It  is  also  alleged  that  many  local  film 
boards  still  operate  with  the  practices 
which  they  were  instructed  to  discontinue 
as  a  result  of  the  original  investigation.  In 
order  to  prevent  the  members  of  the  Rim 
boards  from  continuing  such  illegal  prac- 
tices, it  is  essential  to  secure  a  decree  which 
under  penalty  will  enjoin  them  from  sin  h 
continuance. 

Another  reason  for  testing  out  the  work- 
ing of  the  arbitration  system  is  to  have  the 
legality  of  rules  and  regulations  for  en- 
forcing the  awards  of  the  Board  of  Arbi- 
tration. This  is  particularly  important  be- 
cause of  similar  questions  in  other  indus- 
tries. Here  we  have  presented  a  question 
as  to  whether  or  not  substantially  all  the 
( Continued  on  following  page) 


1480 


Motion    Picture    New  s 


Department  of  Justice  to  Test  Practices 


Contends  Distributors 
in  Disagreement  on 

Second  Action 

(Continued  from  preceding  page) 
distributors  of  motion  picture  films  may 
agree  to  require  security  from  any  exhibitor 
who  has  failed  to  comply  with  an  award  of 
the  Board  of  Arbitration  and  to  suspend 
service  to  such  an  exhibitor  until  and  unless 
he  complies  with  the  award  or  makes  the 

deposit . 

Concerning  the  second  action  it  is  the 
contention  of  the  Department  that  distribu- 
tors of  motion  picture  films  can  not  agree 
amongst  themselves  as  to  the  terms  and 
conditions  under  which  they  will  enter  into 
"titracts  with  the  new  owners  or  operators 
of  motion  picture  theatres.  It  is  asserted 
by  the  Department  that  the  system  as  op- 
erated does  not  pertain  to  credit  as  is 
usually  understood  and  does  not  purport  to 
furnish  information  on  the  basis  of  which 
each  member  of  each  film  board  indi- 
vidually may  decide  for  himself  whether 
any  new  owner  of  a  theatre  is  a  suitable 
credit  risk  with  whom  to  do  business. 

Statement  from  Attorneys 

The  following;  statement  was  issued  by 
Cadwalader,  Wickersham  &  Taft,  attorneys 
for  all  of  the  defendants  named  in  the  ac- 
tions brought  by  the  Government  against 
Motion  Picture  Distributors  and  the  Film 
Boards  of  Trade : 

"Our  clients  welcome  the  opportunity  to 
test  the  legality  of  the  Film  Boards  of 
Trade  arbitration  plan,  which  we  are  in- 
formed has  been  the  small  exhibitor's 
greatest  single  protection  during  the  growth 
of  the  motion  picture  industry  and  which 
its  sponsors  regard  as  the  outstanding  con- 
tribution by  any  group  toward  the  develop- 
ment of  industrial  arbitration  in  the 
United  States. 

"The  plan  has  been  overwhelmingly 
satisfactory  inside  the  industry.  Under  its 
provisions  over  50,000  cases'  have  been 
amicably  settled,  without  litigation,  during 
the  past  five  years.  Resultant  confidence 
between  seller  and  buyer  has  freed  the 
small  exhibitor  from  the  former  onerous 
necessity  of  posting  large  cash  advances  to 
lease  films. 

"The  arbitration  plan,  as  successfully 
practiced  since  1923,  was  approved  before 
its  adoption  by  us. 

"We  have  entered  an  appearance  for  all 
the  defendants.  Mr.  George  W.  Wicker- 
sham, formerly  Attorney  General  of  the 
United  States,  will  direct  the  defense  joint- 
ly with  .Mr.  Edwin  P.  Grosvenor,  a  mem- 
ber of  our  firm,  who.  for  many  years,  was 
Special  Assistant  Attorney  General  in 
charge  of  cases  under  the  Sherman  Anti- 
trust Act. 

"As  we  understand  it,  the  question  at  is- 
sue in  one  suit  is  the  legality  of  the  arbi- 
tration plan  adopted  by  the' industry  and 
also  whether  members  of  the  Film  Boards 
of  Trade  have  been  operating  strictly  with- 
in the  plan  as  set  up.    In  the  other  suit  the 


question  is  the  legality  of  the  credit  rules, 
the  purpose  of  which  is  to  obtain  informa- 
tion regarding  transfers  of  theatres  in  total 
disregard  of  existing  contracts,  and  to  af- 
ford reasonable  protection  to  distributors 
against  fraudulent  transfers  of  theatres. 

"The  industry  has  furnished  the  De- 
partment of  Justice  every  facility  during 
its  investigation.  Its  agents  have  been  ac- 
corded free  access  to  the  files  of  the  Film 
Boards  and  their  members  throughout  the 
country  and  have  taken  whatever  they 
wished. 

"We  shall  cooperate  with  the  Depart- 
ment in  an  effort  to  obtain  an  early  trial 
of  the  cases." 

Pettijohn   Denies  Conspiracy 

The  statement  from  C.  C.  Pettijohn,  Gen- 
eral Counsel  of  the  Film  Boards  of  Trade, 
follows : 

"We  know  there  has  been  no  conspiracy 
and  no  restraint  of  trade.  The  Film  Boards 
of  Trade  stand  ready  to  fit  their  policies 
cheerfully  to  any  ruling  of  the  courts  of 
the  land.  Arbitration,  in  one  form  or  an- 
other, is  the  modern  and  proper  trend.  To 
abandon  it  would  be  to  slide  back  toward 
the  dark  ages  of  business. 

"Major  capital  for  the  conduct  of  the 
motion  picture  industry,  including  all  ex- 
perimentation and  improvement  of  the 
product,  must  inevitably  be  furnished  by 
the  producing  companies.  The  average  pic- 
ture usually  takes  three  months  from  the 
beginning  of  production  to  completion,  and 
it  is  another  two  years  before  return  of 
capital  expended,  and  problematical  profit, 
accrues  to  the  producer. 

"This  means,  in  effect,  that  the  producer 
puts  up  vast  sums  on  the  promises-to-buy 
comprised  in  his  sales  contracts  with  ex- 
hibitors, large  and  small,  throughout  the 
country.  Such  pictures  as  Old  Ironsides, 
Ben-Hur,  The  Hunchback  of  Notre  Dame, 
the  delightful  Barrie  stories  and  Wings 
could  never  be  attempted  unless  the  pro- 
ducer had  reasonable  assurance  that  ex- 
ecuted contracts  would  be  fulfilled  in  good 
faith. 

"Before  the  present  arbitration  system 
was  put  into  effect  five  years  ago,  the  sit- 
uation was  met  by  requiring  the  exhibitor 
to  put  up  a  considerable  portion  of  the 
rental  charge  in  advance.  This  was  a  great 
hardship  to  the  small  theatre  owner,  and 
arbitration  has  happilv  ended  its  neces- 
sity. 

"Today  exhibitor  and  producer  agree,  as 
a  basic  part  of  their  leasing  agreement,  to 
submit  to  a  board  of  arbitration,  half  of 
whose  members  shall  be  exhibitors,  any  dis- 
pute which  may  come  up  between  them.  In 
the  rare  cases  where  these  boards,  com- 
posed of  six  members,  fail  to  reach  a  de- 
cision, a  seventh  is  chosen  by  them  or  ap- 
pointed by  the  American  Arbitration  Asso- 
ciation. 

"The  plan  is  extremely  simple,  and  in 
practice  has  exceeded  the  most  optimistic 
hopes  of  its  proposers.  In  1927,  14,356 
claims  were  adjudicated  by  this  method  and 
only  sixty-two  out  of  this  great  number 
were  carried  by  either  side  to  courts  of  law. 


"The  obvious  value  to  a  producer  in 
knowing  that  contracts  will  be  kept  with- 
out the  necessity  of  long  legal  fights  is 
equalled,  if  not  exceeded  by  the  protection 
to  the  small  exhibitor.  Formerly,  he  might 
think  he  had  a  prior  right,  under  his  con- 
tract, to  a  certain  film.  He  could  sue  about 
it.  By  the  time  the  suit  was  settled,  his 
rival  would  long  since  have  shown  the  pic- 
ture and  its  value  as  a  drawing  card  would 
have  been  extinguished  by  time  and  the  on- 
ward march  of  the  art.  A  motion  picture 
has  box  office  value,  except  the  rare  clas- 
sics, only  during  and  immediately  follow- 
ing the  promotional  period.  Today,  the  ex- 
hibitor can  appeal  to  his  board  of  arbitra- 
tion and  get  a  decision  within  two  weeks  at 
most.  The  distributor  cannot  close  with  a 
rival  theatre  owner  until  the  board  makes 
an  award. 

Complaints  Under  Arbitration 

"The  particular  complaint  discussed 
above  is  known  in  the  trade  as  a  'violation 
of  run.'  Other  complaints  which  the  ex- 
hibitor has  the  right  to  take  before  an  ar- 
bitration board  for  prompt  award  include: 

"  'Miss-outs,'  or  failure  to  deliver  pic- 
tures on  time. 

"  'Violation  of  Protection,'  or  the  show- 
ing of  a  film  in  the  exhibitor's  immediate 
territory  before  a  specified  time  limit. 

"Substitution  of  one  picture  for  another 
which  was  contracted  for.  The  exhibitor 
may  appeal  to  an  arbitration  board  for  re- 
lease of  all  obligation  to  show  the  sub- 
stituted picture. 

"Ambiguities  in  contract.  Any  point 
which  may  seem  not  clear  to  the  exhibitor 
at  any  time  may  be  submitted  to  an  arbi- 
tration board  for  immediate  definition. 

"There  is  fierce  and  unremitting  com- 
petition, all  year  round,  and  year  after 
year,  between  the  companies  which  the  Gov- 
ernment has  attacked,  under  the  so-called 
anti-trust  law.  Every  great  producer  has 
his  own  salesmen  in  the  field,  in  number, 
and  the  desire  to  settle  peaceably  any  dif- 
ference with  a  customer  is  based  on  lively 
self-interest.  If  the  exhibitor  feels  that 
one  producer  has  not  given  him  the  fullest 
of  fair  play,  he  has  a  dozen  other  com- 
panies clamoring-  for  his  trade.  That  is 
why  in  1927  4,671  cases  between  exhibitors 
and  producers  that  were  submitted  to  arbi- 
tration boards  were  settled  before  they 
came  up  for  hearing.  When  men  in  dis- 
agreement can  be  brought  to  talk  together, 
and  when  each  is  a  factor  in  the  other's 
prosperity,  amicable  adjustment  almost  in- 
variably follows  and  is  infinitely  preferable 
to  lawsuits. 

"This  principle  of  arbitration  is  one  of 
the  most  important  developments  in  Amer- 
ican economic  and  social  life,  and  its  appli- 
cation in  the  motion  picture  industry  is 
more  complete  and  more  demonstratedly 
successful  than  in  any  other  field.  It  is  a 
pity,  from  the  psychological  standpoint, 
that  the  Government  has  had  to  seem  to 
attack  the  principle  itself.  We  believe  the 
net  result  will  be  a  mere  defining  by  the 
court  of  how  far  concerted  agreements  to 
arbitrate  can  go  under  our  present  federal 
laws." 


.1/  a  y 


19  20 


1481 


Will  Campaign  Against 
Non- Theatrical  Groups 

THEATRE  owners  of  (he  north- 
west are  expected  to  launch  a 
vigorous  campaign  against  the 
showing  of  films  for  profit  by  non- 
theatrical  groups  following  the  issu- 
ance of  an  injunction  by  Judge  B.  F. 
Wright  of  the  Hubbard  county  district 
court  against  the  independent  school 
district  of  Park  Kapids,  Minn.,  pro- 
hibiting it  from  conducting  motion 
picture  shows  in  the  school  audi- 
torium building.  The  request  for  the 
injunction  was  sought  by  Harry  W. 
Ressler,  a  picture  theatre  owner  of 
Park  Rapids.  The  injunction  was 
granted  on  the  ground  that  a  govern- 
mental organization  was  entered  a  pri- 
vate business.  Al  Steffes,  president  of 
the  Northwest  Theatre  Owners,  this 
week  said  that  papers  were  being  pre- 
pared against  the  school  board  of 
Spring  Grove,  Minn.,  in  an  attempt  to 
stop  it  from  giving  picture  shows  in 
its  high  school  auditorium. 


Ruth  Roland  May  Return 
to  Picture  Making 

Ruth  Roland,  who  has  done  practically 
no  screen  work  for  several  years  may  re- 
turn to  the  screen,  it  is  said.  The  erstwhile 
serial  queen  is  reported  to  have  been  con- 
sulting with  Jesse  J.  Goldburg,  president  of 
First  Division  Distributors,  Inc., 'about  mak- 
ing her  own  productions  for  release  through 
the  Goldburg  company.  The  deal  is  in  the 
negotiating  stage. 


In  and  Out  of  Town 


F "FLORENCE  VIDOR,  who  will  arrive  in 
New  York  on  Saturday,  May  5th,  has 
decided  to  stop  off  for  a  week  while  on  her 
way  to  Europe.    She  plans  to  sail  May  12th. 


MONTE  Blue  will  arrive  in  New  York  with 
Mrs.  Blue  on  May  3rd.  He  will  stay  in 
the  city  for  about  two  days  before  embarking 
for  Europe  on  the  S.  S.  La  France  on  May 
5th.  His  vacation  trip  abroad  will  last  for  two 
months,  bringing  him  back  to  Hollywood  early 
in  June  to  begin  his  new  pictures  for  Warner 
Brothers. 


AFTER  a  sales  trip  to  Boston.  Chicago  and 
Detroit  in  closing  up  territory  for  next  sea- 
son's product.  Jesse  J.  Goldburg.  president  of 
First  Division,  has  returned  to  New  York. 


EVELYN  BRENT,  having  finished  work 
on  Paramount's  "The  Drag  Net"  with 
George  Bancroft,  left  Hollywood  on  Mon- 
day for  two  weeks  of  vacationing  in  New 
York. 


JOSEF  VON  STERNBERG.  Paramount, 
director,  arrived  in  New  York  last  Sunday 
for  a  short  visit  in  connection  with  George  Ban- 
croft's next  picture,  which,  if  present  plans  ma- 
terialise, will  have  a  Neiv  York  background. 
He  attended  Paramount  convention  in  Washing- 
ton. Jules  Furthtnan  will  join  Von  Sternberg 
here  within  a  feiv  days. 


Hays  in  Conference  With 
French  Commission 

Woodhull  Criticizes  Sapiro  for  Cable  Forwarded  tc 
Herriot,  Minister  of  Education 

By  L.  C.  MOEN 

Staff  Correspondent,  Motion  Picture  News 


p.AKIS,  May  3.  Will  E.  Hays,  head  oi 
'  the  Motion  Picture  Producers  and  Dis- 
tributors of  America,  was  in  attendance  to- 
day at  a  conference  with  the  Cinema  Com- 
mission specially  called  by  Edouard  Her- 
riot, Minister  of  Education,  in  an  effort  to 
bring  about  a  solution  of  the  quota  prob- 
lem. 

This  meeting  was  the  result  of  a  confer- 
ence Hays  had  with  Herriot  on  Tuesday. 
Mr.  Hays,  seemingly  unable  to  get  little  sat- 
isfaction  from  the  Cinema  Commission,  had 
booked  passage  on  the  Majestic,  sailing 
Wednesday,  but  after  a  talk  with  Minister 
Herriot,  Tuesday,  it  was  decided  to  bring 
the  Commission  together  Thursday  for  a 
complete  discussion  of  all  details  with  Mr. 
Hays. 

In  the  meantime  the  American  companies 
have  proceeded  with  their  plan  for  a  shut- 
down, which  it  seems  will  go  into  effect  at 
once  unless  satisfactory  arrangements  can 
be  made  with  the  Commission.  The  Ameri- 
can companies  have  already  started  a  re- 
duction in  their  staffs,  and  will  withdraw 
from  France  unless  the  present  law  is  modi- 
tied.  All  trade  showings  have  been  can- 
celled. 


The  outcome  of  Thursday's  conference  in 
Paris  between  Will  H.  Hays  and  the  French 
Cinema  Commission  is  being  eagerly  waited 
in  America  by  all  branches  of  the  industry. 
Producers  and  distributors  have  been  vit- 
ally interested  since  the  French  quota  law- 
was  first  announced.  Now  the  exhibitors 
have  entered  into  the  argument. 

There     is    considerable     difference  of 


SAM  SAX,  president  of  Gotham,  leaves 
Tuesday  for  Hollywood,  where  he  will 
immediately  complete  arrangements  for  the 
1928-29  season. 


Penn  Censors  Win  Over 
Speaking  Devices 

THE  Pennsylvania  Board  of  Motion 
Picture  Censors  came  out  ahead 
in  the  first  court  skirmish  when 
Judge  Alessandroni,  in  the  Court  of 
Common  Pleas,  in  Philadelphia,  on 
April  26,  refused  to  grant  a  preliminary 
injunction  sought  by  Vitagraph,  Inc.,  to 
prevent  the  board  from  censoring 
language  used  by  speaking  devices  in 
connection  with  the  showing  of  motion 
pictures. 

Vitagraph,  to  test  its  legal  right-,  re 
fused  to  submit  the  words  of  "Polly 
Moran,"  a  motion  picture,  to  the 
censors.  The  board  sent  out  notices 
that  after  April  16  all  spoken  motion 
pictures  would  have  to  be  passed  upon. 
The  company  refused  and  started  the 
court  action,  contending  the  board 
arbitrarily  was  "extending  its  power  of 
censorship." 

Morris  Wolf,  counsel  for  Vitagraph. 
said  after  the  court  ruling,  that  negoti- 
ations would  be  begun  with  the  censors 
in  an  effort  to  reach  an  agreement. 
Judge  Alessandroni  continued  the  ease. 


opinion  between  Aaron  Sapiro,  president  "f 
the  Independent  Motion  Picture  Exhibitors, 
Inc.,  of  New  York,  and  R.  F.  Woodhull, 
president  of  the  Motion  Picture  Theatre 
Owners  of  America,  as  to  the  attitude  that 
should  be  taken  by  Will  II.  Hays  in  France. 

On  Tuesday,  Mr.  Sapiro  directed  a  cable 
to  Edouard  Herriot,  Minister  of  Education, 
in  which  he  informed  him,  in  effect,  that 
American  exhibitors  were  not  interested  in 
production  and  distribution  problems  in 
France,  and  that  Mr.  Hays  was  not  in  any 
way  representing  the  independent  theatre 
owners  of  America;  that  the  independent 
theatre  owners  were  willing  to  book  French 
or  any  other  foreign  product  providing  it 
was  up  to  the  American  standard. 

Mr.  Woodhull  takes  exception  to  the 
Sapiro  cable  in  the  following  statement: 

"The  questions  involved  in  the  confer- 
ence now  going  on  in  France  between  Will 
Hays,  representing  American  producers 
and  distributors,  are  production  and  dis- 
tribution problems,  and  have  so  been  re- 
garded generally  by  theatre  owners 
throughout  the  United  States.  I  read  the 
reported  statement  of  Mr.  Sapiro  in  his 
telegram  to  Mr.  Herriot  this  morning.  It 
is  obvious  that  this  telegram  was  not  sent 
to  help  the  American  production  and  dis- 
tribution problems  abroad  as  represented 
by  Mr.  Hays  in  his  negotiations  on  behalf 
of  the  industry.  There  are  more  than  20,- 
000  theatres  in  the  United  States.  Mr. 
Sapiro  represents  a  buying  organization  of 
less  than  100  theatres  in  the  City  of  New 
York.  That  he  should  undertake,  even  in- 
ferentially,  to  speak  for  all  theatre  owners 
in  the  United  States  with  reference  to  their 
attitude  towards  negotiations  in  France, 
without  knowledge  of  what  is  actually  hap- 
pening from  day  to  day  is  not  clear  to  me. 

"Theatre  owners  in  America  have  not 
made  money  on  foreign-made  film.  The 
real  attitude  of  the  American  theatre  owner 
can  be  stated  as  follows: 

"No  theatre  owner  cares  where  the  pic- 
ture is  made,  or  where  it  comes  from,  so 
long  as  it  is  a  good  picture,  pleases  his  pub- 
lic and  makes  money  for  him  at  his  box- 
office.  Past  experience  has  demonstrated 
that  in  rare  instances  only  have  foreign- 
made  pictures  been  suitable  to  the  Ameri- 
can market  and  profitable  to  the  theatre 
owner. 

"If  American  distributors  are  forced  to 
buy  these  pictures  and  lay  them  on  the 
shelf,  this  loss  would  undoubtedly  be  loaded 
on  to  rental  charges  to  exhibitors  for 
American  pictures.  On  the  other  hand, 
should  the  foreign  market  for  American 
pictures  or  any  considerable  portion  of 
them  be  cut  off,  this  loss  of  revenue  over 

there  would  be  absorbed  in  the  increased 
price  paid  for  American  pictures  by  the 
theatre  owners  of  the  United  States  or  pro- 
vided for  by  the  cheapening  of  American 
product  to  absorb  this  loss. 


1482 


Motion    Picture  News 


Brookhart  Bill  Action  Abandoned  for 
Present  Congress  Session 

NO  action  will  be  taken  on  the  Brookhart  Bill  at  this 
session  of  Congress.  Senator  Brookhart,  author  of 
the  measure,  has  abandoned  hope  of  having  the 
measure  taken  up  because  of  the  short  time  that  remains 
before  adjournment. 

Senator  Watson,  chairman  of  the  Interstate  Com- 
merce Committee,  is  engaged  in  campaigning  in  Indiana, 
and  will  not  return  to  Washington  before  about  May  10, 
Senator  Brookhart  said  this  week.  It  will  be  virtually  im- 
possible, he  added,  to  secure  action  before  Congress  ad- 
journs.   The  session  will  close  early  in  June. 

Senator  Brookhart  will  seek  to  have  a  report  made  by 
the  Committee  on  the  measure  when  Congress  meets  in 
December. 


Government  Notables  at 
Paramount  Dinner 

Dawes,  Hoover,  Wilbur,  and   Robinson   Guests;  Otto 
Kahn,  Presides  as  Toastmaster 


WITH  a  group  of  notable.  Govern- 
ment officials  as  speakers  and 
guests  of  honor,  the  Washington 
sales  convention  of  Paramount  was  fea- 
tured by  a  banquet  at  the  Carlton  Hotel, 
May  2.  Otto  H.  Kahn,  banker  and  art 
patron,  was  toastmaster  and  chief  speaker. 

Other  speakers  were  Herbert  Hoover, 
Secretary  of  Commerce;  Curtis  D.  Wilbur, 
Secretary  of  the  Navy;  Senator  Joseph 
Robinson,  of  Arkansas,  Democratic  leader 
of  the  Senate;  S.  R.  Kent,  Paramount  gen- 
eral manager;  and  Adolph  Zukor,  President 
of  the  Corporation. 

Vice-President  Dawes  was  a  guest.  The 
speeches  were  broadcast  by  Station  WMAL. 

Commander  Richard  E.  Byrd,  who  was 
also  to  have  been  a  guest,  sent  his  regrets. 
He  is  not  making  public  appearances  at 
this  time  because  of  bereavement  over  the 
death  of  Floyd  Bennett. 

An  important  development  was  the  refer- 
ence in  Byrd's  letter  to  his  satisfaction  over 
the  arrangement  made  with  Paramount,  by 
which  the  pictorial  record  of  the  Byrd  Ex- 
pedition to  the  South  Pole  will  be  made 
exclusively  by  Paramount  News  camera- 
men. 

All  the  Government  officials  paid  high 
tribute  to  the  progress  of  the  industry, 
Mr.  Wilbur  referring  to  the  place  of  the 
motion  picture  in  maintaining  morale  and 
providing  entertainment  for  men  of  the 
Navy;  Mi-.  Hoover  stressing  the  role  of  the 
film  internationally;  and  Senator  Robinson 
making  an  important  declaration  on  "Self- 
Government  in  Industry,"  in  which  he  dis- 
cussed Governmental  regulation  of  private 
business. 

"The  movie,"  said  Mr.  Kahn,  who  was 
presiding  officer  as  well  as  principal  speaker 
at  the  banquet,  "has  opened  up  for  the 
plain  people,  and,  indeed,  for  people  of  all 
stations,  new  wtorlds  of  knowledge,  inter- 
est and  variety.  It  has  taken  the  average 
man  and  woman  beyond  the  confines  of  local 
experience  to  reveal  to  them  the  wonders 


and  infinite  potentialities  of  the  greater 
world.  It  has  been  a  great  liberating  force 
both  for  the  minds  and  emotions  of  the 
people.  In  its  essence  and,  I  hope,  and  bel- 
li eve,  in  its  ultimate  practical  development, 
the  movie  is  a  fifty-fifty  dualism  of  business 
and  art." 

Explaining  early  mistakes  made  because 
of  the  industry's  youth  Mr.  Kahn  con- 
tinued : 

"I  believe  that  this  phase  is  passed,  and 
a  new  era  is  dawning.  The  financial  posi- 
tion of  the  leading  concerns  is  now  secure 
beyond  peradventure.  The  credit  facilities 
at  their  disposal  are  ample.  Their  securities 
have  a  ready  market.  The  public  taste  lias 
advanced  and  become  more  discriminating. 

"Mushy  sentimentality  and  flamboyant 
captions  have  lost  much  of  their  vogue. 
Producers  are  finding  out  that  the  alleged 
necessity  of  playing  down  to  an  assumed 
level  of  fatuity  on  the  part  of  the  audience 
is  a  bogey,  that  in  this  as  in  other  matters 
the  instinct  and  tendency  of  the  people  are 
to  recognize  the  worth  while  thing  and  to 
prefer  it  to  the  shoddy. 

"It  is  astonishing,"  he  declared,  "to  see 
how  much  young  talent  is  trooping  to  the 
colors  of  the  movies.  The  vast  bulk  of  it 
is  composed  of  American-born,  proving  once 
more  what  I  have  long  claimed. — that  in 
this  vast  country  is  all  the  raw  material  of 
great  cultural  and  artistic  achievement." 

The  Washington  convention  of  Para- 
mount opened  this  week  at  the  Carlton 
Hotel,  with  between  '200  and  300  officials 
and  executives  of  Paramount  and  Publix  in 
attendance  and  with  Sidney  R.  Kent  pre- 
siding. The  executive  group  will  continue 
at  the  conclusion  of  the  Washington  ses- 
sions to  Detroit  and  San  Francisco,  where 
other  conventions  are  to  be  held. 

Production  and  distribution  executives 
who  attended  the  Washington  sessions  are : 
Adolph  Zukor,  Jesse  L.  Lasky,  S.  R.  Kent, 
Ralph  Kohn,  Walter  Wanger,  B.  P.  Schul- 
berg,  C.  J.  Sehaefer,  J.  D.   Clark,  John 


Hammell,  M.  H.  Lewis,  Henry  Salsbury, 
Charles  E.  McCarthy,  Russell  Holman,  John 
Butler,  F.  E.  Meyer,  L.  Bamberger,  C.  B.  J. 
Frawley  and  A.  O.  Dillenbeck,  of  the  Hanff 
Metzger  Advertising  Agency. 

Publix  officials  attending  are :  Sam  Katz, 
Sam  Dembow,  E.  J.  Zukor  and  A.  M.  Bots- 
ford. 

From  the  Paramount  foreign  depart- 
ment: E.  E.  Shauer,  M.  A.  Shauer,  J.  H. 
Seidelman,  Dick  Blumenthal,  Geo.  Weltner, 
Albert  Deane,  0.  R.  Geyer,  located  in  the 
home  office,  and  Tom  D.  Cochrane,  A. 
Abouf,  H.  Novak,  John  Day  and  A. 
Pratchett  from  the  foreign  field. 

The  Paramount  short  feature  department 
is  represented  by  Emanuel  Cohen,  Stanley 
Waite  and  Miles  F.  Gibbons. 


Players    Selected   for  2 
Tiffany-Stahl  Films 

Alice  White  has  been  borrowed  from 
First  National  by  Tiffany-Stahl  for  the 
feminine  lead  in  "Lingerie."  The  cast  so 
far  as  selected  includes  Malcolm  Mc- 
Gregor, Mildred  Harris  and  Armand  Kaliz. 
Production  will  soon  start  under  the  di- 
rection of  George  Melford. 

"Marriage  of  Tomorrow"  has  started 
work  at  the  Tiffany-Stahl  Studios  under  the 
direction  of  James  Flood.  The  cast  se- 
lected to  support  Patsy  Ruth  Miller  includes 
Lawrence  Gray,  Claire  McDowell,  John 
Sainpolis,  Ralph  Emerson,  Shirley  Palmer 
and  Barbara  Leonard. 


New  De  Mille  Picture  in 
Work,  2  in  Preparation 

In  preparation  and  production  for  Pathe 
at  the  DeMille  studios  in  Culver  City  are 
three  following  features: 

"Power,"  starring  William  Boyd,  in 
preparation,  Howard  Higgin  to  direct. 

"Annapolis,"  with  Lina  Basquette  and 
John  Mack  Brown,  also  in  preparation, 
Christy  Cabanne  to  direct. 

"Love  Over  Night,"  with  Rod  La  Rocque 
and  Jeanette  Loff,  in  production,  E.  H. 
Griffith  directing. 

Editing  is  "The  Godless  Girl"  and  "The 
Cop." 


Madge  Bellamy  Will  Star 
in  "Mother  Knows  Best" 

Maduv  I'.ellamv,  whose  current  vehicle  is 
"The  Play  Girl,"  will  be  heard  as  well  as 
seen  in  ' '  Mother  Knows  Best, ' '  Fox  Movie- 
tone version  of  Edna  Ferber's  short  story. 
Louise  Dresser  will  be  the  "mother"  in  the 
picture. 

Before  entering  films,  Miss  Bellamy  ap- 
peared on  the  stage  in  Daniel  Frohman  pro- 
ductions, her  first  prominent  part  being  the 
title  role  of  "Pollyanna." 


Radin    With    Gotham  as 
Sales  Executive 

"Matty"  Radin,  one  of  the  veteran 
sales  executives  in  the  business,  has  joined 
Gotham  Pictures  as  eastern  sales  manager. 
Radin  is  a  pioneer  exhibitor,  exchange  man 
and  sales  executive  in  the  field. 


May    5,    19  2  8 


14K3 


Will  Convene  in  Canada 

Educational  Sets  Annual  Sessions  for  Montreal  from 
May  22  to  May  24,  Inclusive 


Bandits  Slay  Girl  Usher  in  Chicago 
Suburh  Theatre 

MVSKKI)  bandits  shot  ami  killed  a  sixteen  \ear  did  ^irl  n-lier  during 
a  during  hold-up  at  the  Kit/,  motion  picture  theatre.  Berwyn,  a 
suburb  of  Chicago,  and  then  escaped  with  SI.  100.  The  theatre  i- 
operated  h\  Itilia  Brothers.  I  he  rohhery  occurred  (hiring  the  slims  in-: 
of  the  feature  picture  ami  the  audience  of  two  thousand  was  panic  stricken 
as  the  sounds  of  shots  echoed  through  the  theatre. 

Many  rushed  out  into  the  lohhy  hut  the  three  rohhers  who  were 
armed  with  shotguns  ami  revolvers,  fired  over  the  heads  of  the  crowd, 
intimidating  the  people  ami  made  their  escape  in  an  automohile.  which 
was  driven  by  a  fourth  niemher  of  the  gang.  Miss  Pearl  Kggleston  of  tin- 
Oak  Park  was  the  slain  girl.  She  was  temporarily  in  the  cashier-  rage 
assisting  Miss  Gertrude  Plant,  the  cashier,  who  was  counting  the  receipts, 
Suddenlv  three  Noun"  men.  wearing  neat  hall  ma-ks  Mood  hefore  tin- 
girls  and  commanded  hands  up.  Accounts  of  what  followed  vary,  hut  it 
is  believed  that  one  of  the  robber-  shot  down  Miss  Kggleston  without  an\ 
warning.  Unperturhed  hy  his  killing,  the  hamlit  stepped  over  his  victim  - 
body  and  strode  into  the  cage  where  he  calmly  collected  the  paper  cur- 
rency, taking  care  to  get  it  all.  The  silver  he  scorned,  \nother  of  the  gai;^ 
bad  held  Ernest  Stelzer.  the  ticket  taker,  at  hay  with  a  shot  gun.  .lame- 
Biha.  one  of  the  owners,  arrived  just  as  the  robbers'  car  raced  eastward 
towards  Chicago,  and  had  the  unfortunate  victim  of  the  rohher  -  gun 
rushed  to  the  ( )ak  Park  Hospital,  hut  -li<-  was  pronounced  dead  on  the  w  a  \ . 


February  Film  Exports 
Were  Not  High 

Motion  picture  exports  for  February 
reached  the  lowest  value  touched  in  ,-i  num- 
ber of  iuonth>  with  a  total  of  2 1 ,()!).">, (12") 
feet,  valued  at  $.">9r>,89.'>,  against  24,811,794 
feet,  valued  at  $7"27,lss  in  .January,  ac- 
cording to  figures  just  compiled  by  the 
United  States  Department  id'  Commerce  in 
Washington,  I).  ( '. 

Shipments  of  positive  film  showed  a  de- 
cided reduction,  totaling  15,613,18]  feet, 
valued  at  $:i!).'i,414,  for  the  month,  against 
18,57.'i,o24  feet,  valued  at  *4<i<i,4()l,  the  pre- 
ceding month,  shipments  of  other  classes 
being:  raw  stocks,  4,630,:?7:3  feet,  valued  at 
$113,834,  against  4,654,500  feet,  valued  at 
$128,49!) ;  negatives,  661,735  feet,  valued  at 
$77,084,  against  !)2."),302  feet,  valued  at 
$115,524,  and  shipments  to  Porto  Rico  and 
Hawaii,  including  173,080  feet  of  raw 
stocks,  valued  at  $1,230,  and  (117.256  feet 
of  positives,  valued  at  $10,333. 

De  Duisin  With  Columbia 
as  Foreign  Agent 

Columbia  Pictures  will  hereafter  have 
A.  V.  de  Duisin  as  special  foreign  rep- 
resentative of  the  company. 

Mr.  de  Duisin  is  credited  with  having  or- 
ganized the  first  film  board  in  Porto  Rico, 
of  which  he  was  the  first  president.  His 
latest  affiliation  was  with  Fox  Films,  where 
he  was  first  connected  with  the  Cleveland 
office,  and  attached  to  the  export  depart- 
ment as  one  of  the  foreign  executives. 

His  first  assignment  for  Columbia  is  an 
intensive  sales  trip  through  South  Amer- 
ica, on  which  he  started  several  weeks  ago. 
He  has  just  finished  his  stay  in  Porto  Rico 
and  Venezuela.  Upon  the  completion  of 
his  South  American  trip  he  will  go  to  the 
Far  East. 

Noah    Beery    Signed  by 
Gotham  to  Contract 

Noah  Beery,  character  actor,  has  signed 
a  Gotham  contract.  The  contract  calls  for 
several  pictures,  the  exact  number  as  yet 
undetermined. 

Beery 's  first  opus  for  Gotham  will  be 
"Father  and  Son,"  one  of  the  four  specials 
on  the  1928-29  line-up.  Three  generations 
of  Beerys  will  take  part  in  this  production 
— the  star,  his  father,  and  his  son,  all  three 
bearing  the  surname  Noah. 

4    Tiffany-Stahl  Specials 
to  Be  Made  by  Barker 

Reginald  Barker  will  direct  four  special 
productions  for  Tiffany-Stahl.  His  first 
picture  under  a  new  contract  will  be  "The 
Forward  March,"  a  story  of  two  conti- 
nents. The  director's  latest  production  is 
"The  Toilers."  L.  G.  Rigby.  who  wrote 
the  story  of  this  latter  production,  will  con- 
tinue to  write  stories  for  Tiffany-Stahl. 

Columbia  Acquires  Rights 
to  Owen  Davis  Play 

In  its  line-up  for  the  season  of  1928-29, 
Columbia  will  have  "The  Donovan  Affair," 
the  mystery  play  by  Owen  Davis,  which  has 
just  been  acquired.  The  play  was  presented 
in  New  York  in  1920. 


FOR  the  first  time  a  big  American  film 
concern  will  hold  its  annual  sales 
convention  in  the  Dominion  of 
Canada,  when  Educational  Film  Exchanges, 
Inc.,  executives  and  branch  managers  meet 
in  Montreal  in  a  three-day  session,  starting 
Tuesday,  May  22,  and  continuing  through 
Thursday,  May  24.  Headquarters  will  be 
at  the  Mount  Royal  Hotel,  where  all  the 
business  meetings  will  be  conducted. 

E.  W.  Hammons,  president  of  Educa- 
tional, will  greet  the  branch  managers  from 
all  of  Educational's  thirty-six  exchanges 
in  the  United  States  and  Canada  when  he 
calls  the  first  meeting  to  order  on  the  morn- 
ing of  May  22. 

One  of  the  most  interesting  announce- 
ments Mr.  Hammons  will  have  to  make  at 
the  first  session  of  the  convention  will  be 
detailed  plans  for  at  least  two  new  series 
of  pictures  for  distribution  in  the  season  of 
1928-1929. 

Oscar  Hanson,  Canadian  general  manager 
for  Educational,  and  his  group  of  six 
branch  managers,  will  greet  the  home  office 
delegation  to  the  convention  and  the  man- 
agers and  salesmen  from  branches  in  the 
United  States.  The  executives  from  the 
home  office  who  will  accompany  Mr.  Ham- 
mons to  Montreal  include  A.  S.  Kirkpat- 
rick,  assistant  general  manager;  .1.  It.  Wil- 
son, domestic  sales  manager;  Gordon  S. 
White,  director  of  advertising  and  public- 
ity, and  Harvey  Day,  Kinograms  sales  man- 
ager. Others  in  the  party  will  include  Capt. 
G.  McL.  Baynes,  head  of  the  Kinogram 
Publishing  Corporation,  and  several  of 
Educational's  special  representatives, 
among  them  being  Arthur  Lucas,  of  At- 
lanta, Southern  representative,  and  Jack 
Skirball,  of  Ohio. 

Montreal  was  selected  as  the  location  for 


Educational's  1928  convention  when  a  num- 
ber of  most  cordial  invitations  to  meet 
there  were  received  by  Mr.  Hammons  from 
Canadian  officials  during  the  progress  of 
Educational's  meeting  at  Los  Angeles  last 
year.  These  invitations  came  from  Mac- 
kensie  King,  Premier  of  Canada ;  L.  A. 
Taschereau,  Prime  Minister  of  the  Province 
of  Quebec;  Mederic  Martin.  Mayor  of  Mon- 
treal, and  several  other  officials,  as  well  as 
a  number  of  Canadian  exhibitors. 

Magazine   Stories  Bought 
for  Columbia  Production 

Columbia  has  made  three  more  additions 
to  its  line-up  of  story  material  for  the 
season  of  1928-29.  with  the  acquisition  of 
screening  rights  to  "Trial  Marriage," 
"The  Power  of  the  Press,"  and  "Sinners' 
Parade." 

"Trial  Marriage,"  by  Elizabeth  Alexan- 
der, ran  serially  in  "The  Saturday  Eve- 
ning Post."  "The  Power  of  the  Pre-."  by 
Frederick  A.  Thompson,  appeared  as  a 
short  story  in  McClure's.  "Sinners' 
Parade,"  from  the  pen  of  David  Lewis, 
will  be  published  in  one  of  the  national 
magazines  in  the  fall. 

Lilli  Damiti  New  Co-star 
for  Ronald  Colman 

Lilli  Damiti,  German  screen  star,  def- 
initely decided  to  accept  Samuel  (ioldwyn's 
offer  for  an  American  career.  She  sail-  on 
the  Berengaria,  Saturday.  May  .~>th.  and 
will  arrive  in  Xew  York  six  day-  later.  She 
succeeds  Vilma  Banky  in  leading  feminine 
roles  opposite  Ronald  Colman.  "Two 
Lovers"  is  the  last  picture  in  which  the 
co-stars  will  appear  jointly. 


1484 


Motion    Picture  News 


Revenue  Revision  Bill  to  Exempt 
Admissions  to  $3 

ADMISSIONS  not  exceeding  $3  are  to  be  exempt  from  all  tax,  under 
the  revenue  revision  hill  reported  this  week  to  the  Senate  by  the 
Senate  Finance  Committee.  Refusing  to  accept  the  increase  from 
75  cents  to  $1,  recommended  by  the  Treasury  and  included  in  the  revenue 
bill  passed  by  the  House  of  Representatives  December  15,  last,  the  repub- 
licans on  the  committee  also  refused  to  acceed  to  a  demand  of  the  demo- 
crats that  the  admission  tax  be  wiped  off  the  books  in  its  entirety,  and  by 
a  party  vote  of  11  to  9  succeeded  in  putting  their  $3  exemption  through. 

The  democratic  fight  will  be  directed  chiefly  at  the  corporation  tax, 
which,  under  the  bill  as  brought  through  by  the  majority,  is  to  be  re- 
duced from  13 5^  to  12'/2  per  cent.  The  bill  as  passed  by  the  House  calls 
for  a  reduction  to  11^>  per  cent,  and  the  democrats  in  the  Senate  are 
demanding  that  the  House  rate  be  accepted.  The  republicans  also  in- 
creased the  exemption  of  corporations  from  $2,000  to  $3,000  but  refused 
to  accept  the  sliding  scale  of  tax  for  corporations  with  net  income  not 
exceeding  $15,000.  Surtaxes  were  also  revised  on  incomes  between  $18,000 
and  $70,000  and  this  revision  was  made  applicable  to  1927  income,  which 
will  mean  a  return  of  some  $25,000,000  to  individual  taxpayers. 

It  is  planned  to  take  the  bill  up  May  3,  with  probabilities  that  it  will 
be  passed  before  May  12. 


Fox  Plans  Conventions 

Silver  Anniversary  International  Session  Is  Set  ^  or  New 

York  Starting  May  23 


JAMES  R.  GRAINGER,  general  sales 
manager  for  Fox  Film  Corporation, 
announces  that  his  company  will  in- 
augurate its  Silver  Anniversary  season  with 
the  annual  international  sales  convention  to 
be  held  at  the  Park  Central  Hotel  in  New 
York  from  May  23  to  31,  inclusive.  It  will 
bring  together,  in  addition  to  home  office 
executives,  district  and  branch  managers 
from  all  offices  in  the  United  States  and 
Canada  and  a  number  of  foreign  represen- 
tatives of  Fox  Films. 

Following  the  big  New  York  meeting, 
regional  conventions  will  be  held  in  New 
York  and  Chicago,  attended  by  district  and 
branch  managers,  assistant  managers,  sales- 
men and  bookers. 

At  the  international  meeting  plans  for 
next  season  will  be  outlined  by  William 
Fox,  president;  Jack  G.  Leo,  vice-president; 
Winfield  Sheehan,  vice-president  and  gen- 
eral manager,  and  Mr.  Grainger.  At  least 
ten  of  the  greater  productions  scheduled 
for  1928-29  and  Movietone  Subjects  will  be 
shown  at  the  conventions. 

Among  those  who  will  attend  the  conven- 
tion will  be  Jack  Sichelman,  assistant  sales 
manager;  Jack  S.  Woody,  assistant  to  Mr. 
Grainger ;  Milton  J.  Schwartz,  general  sales 
manager  for  Fox-Case  Movietone  Corpora- 
tion; Courtland  Smith,  of  Fox-Case  Movie- 
tone Corporation;  E.  C.  Grainger,  manager 
of  the  play  date  department;  Truman  H. 
Talley,  editor-in-chief  of  Fox  News;  James 
C.  Darst,  of  Fox  Varieties;  Clayton  P. 
Sheehan,  manager  of  foreign  department; 
Nat  B.  Finkler,  manager  of  contract  de- 
partment; Louis  Rosenbluh,  manager  of  ac- 
cessories; Glendon  Allvine,  director  of  ad- 
vertising and  publicity,  and  Roger  Ferri, 
editor,  Fox  Dynamo,  who  is  in  charge  of 
convention  arrangements;  Special  Repre- 
sentatives Max  Roth  and  George  A.  Rob- 
erts; Short  Subject  Sales  Manager  E.  T. 
Gomersall,  and  G.  W.  McKean,  special  rep- 
resentative. 


District  Managers  :  L.  B.  Remy,  Dallas ; 
G.  W.  Fuller,  Washington;  Clyde  W.  Eek- 
hardt,  Chicago;  Harry  F.  Campbell,  Bos- 
ton ;  W.  C.  Backmeyer,  Cincinnati ;  J.  P. 
O'Loghlin,  Canada,  and  Ben  F.  Rosenberg, 
Denver. 

Branch  Managers :  I.  J.  Schmertz,  Al- 
bany ;  Paul  C.  Brvan,  Atlanta ; ;  John 
Nolan,  Buffalo;  John  W.  Fuller,  Charlotte; 
Ira  H.  Cohen,  Cincinnati;  Ward  F.  Scott, 
Cleveland;  P.  K.  Johnston,  Dallas;  R.  J. 
Morrison,  Denver;  Jack  L.  Raper,  Des 
Moines ;  Lester  Sturm,  Detroit ;  George 
Landis,  Indianapolis ;  Claire  F.  Hilgers, 
Kansas  City;  Ben  Gould,  Los  Angeles;  Jack 
C.  Shannon,  Memphis ; ;  Fred  G.  Sliter,  Mil- 
waukee ;  M.  A.  Levy,  Minneapolis ;  Sydney 
Samson,  New  Haven;  B.  L.  Dudenhefer, 
New  Orleans ;  Harry  H.  Buxbaum,  New 
York;  W.  A.  Ryan,  Oklahoma  City;  Harry 
Melcher,  Omaha;  Edgar  Moss,  Philadel- 
phia ;  W.  J.  Kupper,  Pittsburgh ;  J.  M.  Linn, 
Portland;  B.  B.  Reingold,  St.  Louis;  C.  L. 
Walker,  Salt  Lake  City;  Fred  W.  Voigt, 
San  Francisco;  G.  M.  Ballentine,  Seattle; 
Herndon  Edmond,  Washington;  J.  H. 
Huber,  Calgary ;  Harry  J.  Bailey,  Montreal ; 
R.  G.  March,  St.  John;  W.  C.  Gehring,  To- 
ronto; C.  R.  Dippie,  Vancouver,  and  J.  A. 
Wilson,  Winnipeg. 


Atlanta    Board   Votes  to 
Reinstate  T.  A.  Branon 

At  its  regular  meeting  April  23,  the  At- 
lanta Film  Board  of  Trade  voted  to  rein- 
state Thomas  A.  Branon,  president  of  Elta- 
bran  Film  Company,  with  headquarters  in 
Atlanta,  to  membership  in  the  Board  in  full 
standing.  Just  what  effect  this  action  will 
have  on  the  injunction  suit  filed  against  the 
film  board  by  Mr.  Branon  the  latter  part  of 
March  is  not  known,  as  a  hearing  in  the 
case  has  not  been  held. 

At  the  time  the  suit  was  brought  in  Ful- 


ton Superior  Court,  Judge  Verilyn  Moore 
signed  a  temporary  restraining  order,  and 
set  April  14  as  the  date  for  a  hearing. 
Later,  it  is  understood,  the  case  was  con- 
tinued at  the  request  of  attorneys  repre- 
senting the  film  board. 

When  seen  this  week,  after  the  Board  had 
voted  to  reinstate  him  to  membership,  Mr. 
Branon  declined  to  make  any  statement, 
other  than  to  say  that,  in  view  of  the  fact 
that  no  hearing  in  the  court  case  had  been 
held,  he  deemed  it  improper  for  him  to 
make  any  comment. 


$500,000   Suit   on  Disc 
Record  Patents 

Talking  picture  patents  wherein  disc 
records  are  used  for  synchronizing  sound 
with  pictures  are  ithe  subject  of  a  suit  for 
a  half  million  dollars  instituted  by  Earle  W. 
Jones  against  Max  Ettinger,  Harrison  W. 
Rogers,  Inc.,  and  Harrison  W.  Rogers. 
Jones  alleges  that  Harrison  W.  Rogers,  Inc., 
and  Harrison  W.  Rogers  entered  into  a  con- 
tract with  him  whereby  they  agreed  to  con- 
vey all  of  their  twenty  patent  rights  to  him 
for  a  certain  stipulated  sum. 

It  is  alleged  by  Jones  that  while  his 
agreement  was  pending  the  Rogers  concern 
and  Rogers  sold  these  patents  to  Ettinger 
and  refused  to  turn  them  over  to  Jones, 
thereby  interfering  with  a  number  of  con- 
tracts Jones  had  entered  into  with  film  com- 
panies, and  depriving  him  of  a  million  dol- 
lars in  profit. 


Excellent  Signs  4  Stars  for 
1928-29  Season 

Four  stars  have  just  been  signed  on  the 
roster  of  screen  talent  which  will  make 
Excellent  pictures  for  the  1928-29  season. 
They  are  Conway  Tearle,  Lillian  Rich, 
Cornelius  Keefe  and  Pauline  Garon.  They, 
together  with  Mae  Busch  and  Margaret 
Livingston,  make  six  additions  to  Excel- 
lent's  player  line-up  within  the  last  fort- 
night. 

Sinclair   Lewis   Novel  Is 
Bought  for  Chaney 

"Willow  Walk,"  Sinclair  Lewis's  novel, 
is  to  be  one  of  Lon  Chaney 's  starring  ve- 
hicles for  the  coming  season.  Chaney  will 
play  a  dual  role. 

Details  as  to  cast  and  director  of  the 
screen  play  have  not  been  decided  on  as  yet. 


Sennett   Will  Resume 
Producing  for  Pathe 

NEGOTIATIONS  have  been  con- 
cluded between  Pathe  and  Mack 
Sennett  whereby  Mr.  Sennett 
will  continue  to  produce  two-reel 
comedies  for  distribution  through 
Pathe.  These  comedies  will  be  the  first 
pictures  to  be  made  by  the  Sennett 
organization  in  the  new  plant  at  Stu- 
dio City,  San  Fernando  Valley.  The 
new  studio  is  practically  completed 
and  the  additional  facilities  there  pro- 
vided will  make  it  possible  for  Mr. 
Sennett  to  produce  38  comedies  for 
Pathe  during  the  season  1928-1929. 

During  his  five  years  of  association 
as  a  Pathe  producer,  Mr.  Sennett  has 
made  more  than  200  comedies  for  that 
company. 


May    5  ,    19  28 


1485 


Cleveland   Exhibitors   Ban  Product 
With  57  Days'  Protection 

CLEVELAND  motion  picture  exhibitors  have  pledged  themselves  not 
to  buy  any  picture  product  for  the  1928-1929  season  under  the  57 
days'  first  run  protection  plan  now  locally  in  lone.    The  Cleveland 
Motion  Picture  Exhibitors  Association  has  sent  a  letter  to  it-  membership 
at  large  holding  them  to  their  pledge  as  given  at  the  last  open  meeting 
of  the  organization. 

George  W.  Erdmann.  secretary  of  the  association  ha-  asked  member, 
not  even  to  talk  about  films  with  any  exchange  until  the  word  goes  forth 
from  the  protection  committee.  The  protection  committee  is  calling  on 
each  exchange  in  an  effort  to  secure  reasonable  protection.  It  is  claimed 
that  in  no  other  territory  in  the  country  is  such  extended  protection 
granted  as  in  Cleveland. 


Specials  Include 

Two  Stage  Plays 
and  Ziegfeld  Opus 

{Continued  from  Page  1427) 

"The  Crime  of  Interference,"  an  adapta- 
tion of  the  stage  play  hit,  "Interference," 
will  be  another  special  production.  Rowland 
V.  Lee  will  direct  a  cast  which  includes 
Evelyn  Brent,  Clive  Brook  and  William 
Powell. 

W.  Somerset  Maugham's  stage  play,  "The 
Letter,"  will  form  the  basis  for  another 
special.  It  will  be  produced  with  Evelyn 
Brent  and  Clive  Brook  in  the  leading  roles. 

Another  special  co- featuring  Miss  Brent 
and  Clive  Brook  will  be  "Tahiti  Nights." 

"Glorifying  the  American  Girl"  will  go 
into  production  under  the  supervision  of 
Florenz  Ziegfeld.  Mr.  Ziegfeld  will  per- 
sonally select  the  supporting  cast  for  Louise 
Brooks  and  Nancy  Carroll. 

A  magazine  story  by  Richard  Washburn 
Child  will  be  made  into  a  Paramount  special 
under  the  title  of  "The  Perfumed  Trap," 
Victor  Sehertzinger  will  direct,  and  the  cast 
thus  far  selected  includes  Clive  Brook,  Mary 
Brian,  William  Powell  and  Ogla  Baclanova. 

"The  Wolf  Song,"  written  by  Harvey 
Fergusson,  will  be  a  special  directed  by 
Victor  Fleming.  Gary  Cooper  will  have  the 
leading  role. 

Paramount  will  produce  the  first  picture 
of  the  dirigible.  The  story  is  by  John 
Monk  Saunders,  author  of  "Wings,"  and 
William  Well  man  will  direct. 

Richard  Arlen  and  Nancy  Carroll  will  be 
co-featured  in  the  special,  "The  Man  I 
Love,"  a  story  by  Herman  Mankiewicz.  It 
is  the  tale  of  a  prizefighter.  Mai  St.  Clair 
will  direct. 

"The  Hard-boiled  Angel,"  another  spe- 
cial, tells  the  story  of  a  soldier,  and  a 
chorus  girl.  Gary  Cooper  is  the  soldier  and 
Nancy  Carroll  the  chorus  girl. 

"Living  Together,"  a  comedy-melodrama 
with  Richard  Arlen,  Mary  Brian  and 
Chester  Conklin  featured,  will  be  produced 
as  a  special.  Another  special,  featuring 
Richard  Arlen  and  Marv  Brian,  will  be 
"The  Upstart  Gentleman." 

The  Clara  Bow  specials  for  the  new  sea- 
son will  be  "Three  Week  Ends,"  an  Elinor 
Glyn  story;  "The  Fleet's  In,"  a  story  of 
sailors  and  sailors '  sweethearts ;  ' '  The 
"Saturday  Night  Kid,"  and,  "Apache 
Love,"  as  yet  a  tentative  title. 


Richard  Dix  will  appear  in  two  specials 
and  three  starring  pictures.  First  of  the 
specials  is  "Redskin,"  a  picture  of 
"The  Vanishing  American"  type.  "Un- 
conquered,"  will  be  the  second,  and  in  this 
picture  will  be  featured  Florence  Vidor. 
Two  Dix  starring  pictures  have  been  se- 
lected, "Warming  Up,"  a  baseball  story, 
and  "Moran  of  the  Marines." 

George  Bancroft  will  be  starred  in  four 
pictures,  two  of  which  have  been  selected. 
The  first  is,  "The  Docks  of  New  York,"  a 
story  by  John  Monk  Saunders,  which  will 
be  directed  by  Joseph  von  Sternberg.  The 
second  picture  is  "Swag,"  written  by  Rena 
Vale,  the  winner  of  the  $15,000  Photoplay 
Magazine  Idea  Contest.  Evelyn  Brent  will 
appear  opposite  Bancroft. 

Four  for  Bebe  Daniels 

Bebe  Daniels  will  also  be  starred  in  four 
pictures. 

Esther  Ralston  will  make  one  special  and 
four  starring  pictures.  The  special  will  be 
"The  Case  of  Lena  Smith,"  a  story  by 
Samuel  Ornitz.  Joseph  von  Sternberg  will 
direct.  "The  Sawdust  Paradise,"  a  girl 
evangelist  tale,  will  be  Miss  Ralston 's  first 
starring  picture  in  the  new  program.  George 
Manker  Watters  wrote  the  story  and  Luther 
Reed  will  direct.  Reed  Howes  and  Hobart 
Bosworth  will  support  the  star. 

"High  Society"  will  be  the  title  of  the 
second  Ralston  vehicle.  It  will  be  the  low- 
down  on  high  society,  written  by  a  man  on 
the  inside.  The  last  two  pictures  will  be 
announced  later. 


There  will  be  one  Zane  Grey  special  and 
three  regular  program  offerings  on  the  new 
Paramount  program,  all  featuring  Jack 
Holt.  The  special  production  is  "The 
Water  Hole,"  a  picture  partly  in  Techni- 
color, which  will  be  directed  by  John 
Waters. 

"Avalanche,"  the  first  regular  offering, 
is  an  adaptation  of  a  serial  which  appeared 
in  The  Country  Gentleman.  "Sunset  Pass," 
an  adaptation  of  a  serial  now  running  in  the 
American  Magazine,  is  the  title  of  the  sec- 
ond Zane  Grey  regular  offering.  The  third 
story  is  yet  to  be  chosen. 

Pola  Negri  will  make  two  pictures  for  the 
new  program.  One  will  be  ' '  Loves  of  an 
Actress,"  written  by  Ernest  Vajda  and  di- 
rected by  Rowland  V.  Lee.  Nils  Asther  and 
Paul  Lukas  will  appear  in  support  of  the 
star.  "Fedora,"  is  a  tentative  title  for 
the  second  picture.  Ludwig  Berger  will 
direct,  and  the  leading  roles  will  be  played 
by  Norman  Kerry,  Paul  Lukas,  Lawrence 
Grant  and  Jack  Luden. 

Fay  Wray  and  Gary  Cooper  will  be  co- 
featured  in  three  pictures,  first  of  which  is 
"The  First  Kiss,"  an  adaptation  of  a  story 
written  by  Tristam  Tupper.  The  other  two 
stories  will  be  annuonced  later.  Florence 
Vidor  will  be  starred  in  two  pictures. 
"Divorce  Bound"  is  the  title  of  the  first. 

Charles  Rogers  will  be  starred  in  four, 
one  of  which  has  been  selected.  It  is  a  story 
of  college  life  titled  "Bulldog  Yale." 

James  Hall  and  Ruth  Taylor  will  be  co- 
featured  in  a  series  of  three  pictures. 
Adolphe  Menjou  will  appear  in  three.  "His 
Private  Life,"  a  tentative  title,  will  be  the 
first. 

The  pictures  to  be  made  by  outside  pro- 
ducers releasing  through  Paramount  include 
one,  and  possibly  two  from  Harold  Lloyd, 
and  two  from  Christie  Film  Company,  star- 
ring Douglas  MacLean.  "Wanted  —  A 
Woman,"  is  the  tentative  title  of  the  first 
MacLean  picture. 

There  will  be  three  foreign  pictures.  The 
first  will  be  "Behind  the  German  Lines," 
official  pictures  of  the  World  War,  which 
will  be  released  as  a  special.  The  second 
will  be  Sir  Harry  Lauder  in  "Hunting- 
tower,"  written  by  John  Buchan. 

"The  Model  of  Montmartre,"  third  of 
the  foreign  pictures,  was  produced  in  Paris 
under  direction  of  Leonce  Perret.  Henri 
Bataille,  French  novelist,  wrote  the  story. 
The  cast  includes  Ivan  Petrovitch,  star  of 
"The  Garden  of  Allah,"  Louise  La  Grance, 
beautiful  French  artists'  model. 


Higher  Admissions  Are  Seen  As  Pos- 
sible Outcome  by  Ohio  Exhibitors 

AS  the  outcome  of  present  selling  methods,  higher  admissions  are  seen, 
according  to  representatives  of  the  Cleveland  Motion  Picture  Exhibi- 
tor's Association.   These  views  were  expressed  by  exhibitors  at  a 
meeting  of  the  Federated  Women's  Clubs,  held  last  week  in  Cleveland. 
The  exhibitor-speakers  take  exception  to  recent  remarks  on  block  booking 
by  Carl  E.  Milliken. 

These  points  in  refutation  of  Governor  Miiliken's  remarks  were  made 
by  Geo.  W.  Erdmann  and  M.  B.  Horwitz.  Gov.  Milliken  had  stated  that 
block  blind  booking  was  like  buying  a  subscription  to  a  magazine.  The 
exhibitors  contended  that  a  magazine  went  to  everybody  simultaneously, 
that  it  is  purchased  to  please  only  the  buyer  and  that  a  subscription  is  a 
convenience  to  the  subscriber  rather  than  a  money  saver. 


1486 

First  Nat'l  Announcement 

Three  Foreign  Successes  Included  Among  Product  for 

Season  of  1928-29 

{Continued  from  Page  1429) 


made  at  the  Burbank  studios  with  Richard 
Wallace  directing.  Jack  Mulhall  plays  the 
featured  role,  with  Greta  Nissen,  Gertrude 
Astor  and  Sam  Hardy  in  the  cast. 

"The  Changeling,"  from  Donn  Byrne's 
story  of  that  title,  will  be  another  of  the 
George  Fitzmaurice  specials  for  the  season 
of  1928-29. 

Three  Foreign  Successes 

During  the  season  three  foreign  produc- 
tions will  be  released.  One  of  these  is 
"Dancing  Vienna,"  the  Defu  production 
directed  by  Friedrich  Zelnik.  Lya  Mara, 
Viennese  film  star,  and  Ben  Lyon  are  the 
stars. 

"The  Strange  Case  of  Captain  Ramper" 
is  a  Defu  picture  produced  by  Friedrich 
Zelnik  under  the  direction  of  Max  Reich- 
man.  It  is  an  adaptation  of  Max  Mohr's 
play,  "Der  Ramper."  Paul  Wegener,  one 
of  the  outstanding  screen  actors  of  Ger- 
many is  the  star.  Others  in  the  cast  are 
Kurt  Gerron,  Herman  Vallentin  and  Mary 
Johnson. 

The  third  foreign  picture  to  be  distributed 
by  First  National  during  the  coming  season 
is  "The  Ware  Case,"  a  British  First  Na- 
tional-Pathe  production  from  George  Pley- 
dell  Bancroft's  novel  of  that  title.  Stewart 
Rome  and  Manning  Haynes  act  the  two 
principal  roles. 

First  National  will  release  three  film  mys- 
tery melodramas.  "The  Haunted  House," 
the  mystery  farce  by  Owen  Davis,  has  been 
purchased  for  one,  for  which  the  cast  has 
not  yet  been  chosen. 


Two  Outlaws, ' '  directed  by  Henry  MacRea, 
with  Kathleen  Collins  as  the  heroine; 
"Guardians  of  the  Wild,"  also  directed  by 
MacRea,  with  Ethlyne  Clair  in  support; 
"Wild  Blood,"  another  MacRea  picture 
with  Miss  Clair  in  support ;  ' '  The  Harvest 
of  Hate,"  MacRea,  with  Helen  Foster 
as  heroine;  "Plunging  Hoofs,"  same  di- 
rector, with  Barbara  Worth  as  the  girl,  and 
"Hoof beats  of  Vengeance,"  also  a  MacRea 
picture,  with  Helen  Foster  in  support. 

The  two  Aviation  picture  with  Al  Wilson 
starred  are,  "The  Cloud  Dodger,"  directed 
by  Bruce  Mitchell,  with  Gloria  Grey  as  the 
girl,  and  "The  Sky  Skidder,"  also  directed 
by  Mitchell,  with  Helen  Foster  as  heroine. 

The  eight  melodramas  are :  ' '  The 
Body  Punch,"  directed  by  Leigh  Jason, 
from  a  Harry  0.  Hoyt  story,  with  Jack 
Daugherty  and  Virginia  Browne  Faire  fea- 
tured ;  Maciste,  the  strong-man,  in  ' '  The 
Hero  of  the  Circus,"  "Phantom  Fingers," 
"The  Midnight  Mystery,"  "Wolves  of  the 
City,"  "Beyond  the  Law"  and  "The  Price 
of  Fear." 

Heading  Universal 's  Short  Subjects  for 
next  year  will  be  two  new  series  of  twelve 
two-reelers  each  of  the  Collegians,  directed 
by  Nat  Ross,  and  starring  George  Lewis 


Another  is  "Seven  Footprints  to  Satan," 
by  A.  Merritt,  while  the  third  is,  ' '  Ssh,  The 
Octopus"  by  Ralph  Murphy  and  Donald 
Gallaher,  now  playing  in  New  York. 

Executives  of  First  National  who  at- 
tended the  Chicago  convention  included : 

Ned  E.  Depinet,  vice  president  and  gen- 
eral sales  manager  who  presided;  Clifford 
B.  Hawley,  president;  Richard  A.  Rowland, 
general  and  production  manager;  Watterson 
R.  Rothacker,  managing  director  of  studios ; 
Al  Rockett,  W.  Coast  production  manager; 
A.  W.  Smith.  Jr.,  Eastern  and  Canadian 
sales  manager;  Stanley  W.  Hatch,  Western 
sales  manager,  W.  E.  Callaway,  Southern 
Sales  Manager  and  others. 

The  delegation  from  the  company's  home 
office  in  New  York  included:  Charles  M. 
Steele,  supervisor  of  exchanges;  Jerome 
Beatty,  director  of  advertising,  publicity 
and  exploitation ;  Florence  Strauss,  scenario 
editor;  Lynde  Denig,  assistant  manager  of 
publicity;  Walter  Lindlar,  assistant  man- 
ager of  exploitation;  R.  C.  Seery,  West 
Coast  Representative;  Jerome  M.  Loeb  of 
the  purchasing  department;  Sol  Shernow  of 
the  print  department  ;  and  Charles  Kemke, 
Charles  A.  Baily  and  Joseph  Kelly  of  the 
sales  department. 

From  the  Burbank  Studios  the  following 
attended:  Al  Rockett,  West  Coast  produc- 
tion manager;  John  McCormick,  producer 
of  the  Colleen  Moore  pictures;  Ned  Marin, 
unit  production  manager;  Charles  R.  Rog- 
ers, producer  of  the  Ken  Maynard  pictures ; 
and  George  Landy,  director  of  studio  pub- 
licity. 


with  Dorothy  Gulliver  and  the  other 
Collegian  favorites  in  support. 

Stern  Brothers  Comedies 

Next  in  the  Universal  line-up  is  a  new 
series  of  "The  Newly  weds  and  Their 
Baby"  comedies,,  made  by  the  Stern 
Brothers  with  Snookums,  the  baby  star,  in 
the  featured  role.  These  comedies,  13  in 
number,  will  be  released  as  Universal-Junior 
Jewels,  the  same  as  the  Collegians. 

Three  other  Stern  Brothers  series  are 
listed,  of  thirteen  comedies  each:  "Sid  Say- 
lor  in  the  "Let  George  Do  It"  comedies, 
adapted  from  the  George  McManus  cartoon 
strips;  "Mike  and  Ike"  series,  adapted 
from  the  Rube  Goldberg  cartoons;  and  a 
new  series  of  the  Buster  Brown  Comedies, 
adapted  from  the  R.  F.  Outcault  cartoons. 

Five  serials  are  listed  by  Universal  for 
next  year.  Three  will  be  in  twelve  chapters 
each.  They  are:  "Tarzan  the  Mighty," 
made  from  Edgar  Rice  Burroughs'  Tarzan 
book,  "Jungle  Tales  of  Tarzan";  "The 
Final  Reckoning,"  made  from  G.  A. 
Henty's  boy's  book;  and  "The  Pirate  of 
Panama,"  made  from  William  McLeon 
Raine's  story.    There  will  be  two  of  ten 


Motion    Picture  News 

chapters  each,  "The  Mystery  Rider,"  a 
sequel  to  the  Riddle  Rider  series  of  serials, 
starring  William  Desmond,  and  ' '  The  Dia- 
mond Master,"  from  the  story  by  Jacques 
Futrelle. 

In  the  one-reel  comedy  field,  Universal  will 
release  twenty-six  of  the  Oswald  the  Lucky 
Rabbit  cartoons,  as  well  as  26  other  come- 
dies, thirteen  "Horace  in  Hollywood" 
comedies  starring  Arthur  Lake,  and  thirteen 
Laemmle  Novelties. 

There  will  be  five  series  of  Western  fea- 
turettes,  12  Texas  Ranger  dramas  starring 
George  Chandler,  12  Stunt  Cowboy  pictures 
starring  Bob  Curwood,  12  Northwest 
Mounted  Police  pictures  starring  Edmund 
Cobb ;  8  Harry  Carey  re-issues,  and  8  Jack 
Hoxie  re-issues. 

Completing  the  Universal  Short  Product 
lineup  will  be  the  regular  two-a-week  issues 
of  the  International  Newsreel. 

3  Features,  8  Shorts  From 
FBO  in  June 

Three  features  and  five  short  subjects 
will  be  released  by  F  B  0  during  June.  On 
June  10th,  "Dog  Justice,"  starring  Ranger, 
willi  be  shown.  "Loves  of  Ricardo"  a 
George  Beban  production,  with  Mr.  Beban 
in  the  leading  role,  will  be  distributed  on 
June  17th.  This  picture  played  the  Rivoli 
Theatre  in  New  York.  "The  Texas  Tor- 
nado" starring  Tom  Tyler  will  be  shown 
on  June  24th. 

"Mickey  In  Love,"  a  Mickey  McGuire 
comedy,  and  Larry  Darmour  production,  will 
be  shown  on  June  4th.  "Almost  a  Gentle- 
man," a  two  reel  comedy  with  Al  Cooke  in 
the  leading  role,  will  be  ready  on  June  11. 
Another  June  11th  release  will  be  "Heavy 
Infants,"  a  Standard  Fat  Men  comedy. 
Two  Newslaffs  will  be  distributed  on  June 
11th  and  25th. 

Dooley  Extends  Contract 
With  Christies 

Billy  Dooley,  comedian  in  Christie  Come- 
dies, has  extended  his  contract  with  the 
company  for  a  long  period  and  is  definitely 
set  to  star  in  a  series  of  eight  comedies  dur- 
ing the  coming  season.  Dooley  has  just  fin- 
ished his  second  year  in  motion  pictures, 
having  completed  work  in  his  last  two 
comedies. 


Kaufman  Now  Lasky's 
Aide  in  Production 

ON  the  eve  of  his  departure  last 
Sunday  for  a  company  conven- 
tion in  Washington,  Jesse  L. 
Lasky,  announced  the  appointment  of 
Albert  A.  Kaufman,  at  present  direc- 
tor of  Paramount  theatres  in  Europe, 
to  be  his  assistant  in  the  Paramount 
Famous  Lasky  Corporation  production 
department. 

Mr.  Kaufman  has  been  long  in  the 
employ  of  the  Paramount  organization. 
He  was  manager  of  Paramount's  Met- 
ropolitan Theatre  in  Los  Angeles. 
After  a  short  period  in  Los  Angeles  he 
was  sent  to  London  to  build  and  open 
the  Plaza  Theatre  there.  Later  he  as- 
sumed charge  of  all  Paramount  houses 
in  Europe. 

After  attending  the  three  Paramount 
Lasky  conventions,  Mr.  Lasky  will  join 
Mr.  Kaufman  in  Paris  to  make  a  sur- 
vey of  European  production  activities. 


Carl  Laemmle  Announces  New 
Universal  Line-up 

(Continued  from  Page  1430) 


M ay    5 ,    19  28 


1487 


FBO  Convention  Planned 

Company  Product  Will  Be  Announced  at  Sessions  to 
Be  Held  in  Chicago  May  14  to  21 


Lichtman  Lists  Nine  on  Schedule  of 
U.  A.  for  New  Season 

A I,  I.ICHTM  \\  lia-  announced  nine  of  the  I  uiled   \rli-l-  pictures  foi 
next  season,  sonic  of  which  are  already  made,  others  in  work,  while 
still  others  have  passed  the  planning  stage.    On  the  Lichtman  li-t 
arc  the  following: 

"The  Woman  Disputed,  starring  !Norma  I  ahnadge  now  in  production. 
D.  W.  Griffith  is  at  work  on  "The  Battle  of  the  Sexes"  \\  iili  Ph)  Hie  Haver, 
Jean  Hersholt,  Belle  Bennett.  Don  Alavardo  and  Sally  O'Neil.  "Hell'a 
Angels"  with  Ben  Lyon,  Greta  Nissen,  James  Hall,  George  Cooper  and 
Thelma  Todd  is  almost  finished.  "The  Innocent,"  Vilma  Banky'e  first  star- 
ring picture  goes  into  production  this  week  with  Victor  Fleming  directing. 
"Revenge"  is  Dolores  Del  Rio's  newest.  Edwin  Carewe  is  directing.  "La 
Paiva"  is  about  to  start  with  Lupe  Velez  and  William  Boyd  co-featured 
and  Sam  Taylor  directing.  "Two  Lovers"  with  Colman  and  Bank;  will  be 
released  nationally  in  the  fall  as  will  "Steamboat  Bill.  Jr.."  Marring  Bu-icr 
Keaton  and  "Tempest,"  starring  John  Barrymore. 


Producer-Owner  Blamed 
for  Film  Inferiority 

Tumble  in  the  quality  of  pictures  was 
blamed  on  producer-owned  theatres  by 
Charles  Metzger,  Mecca  Theatre  owner  and 
state  exhibitor  president,  lie  fore  Indiana 
convention  at  the  Claypool  hold,  Indiana- 
polis. Metzger  declared  the  practice 
of  producers  operating  their  own  houses 
was  the  "greatest  mistake  in  the  motion 
picture  industry."  Mrs.  Davis  Ross  was  re- 
elected president  of  the  Indianapolis  branch 
of  indorsers. 

The  following  resolution  was  passed. 

"Whereas,  There  are  three  distinct 
groups  for  which  pictures  should  be  em- 
phasized, church,  school  and  theatre. 

"Whereas,  The  school  picture  is  to  teach 
and  emphasize  the  fundamental  of  all  class- 
room subjects,  only  such  pictures  should  be 
in  use  in  schools  which  pertain  to  these 
topics. 

"Whereas,  The  functions  of  the  church 
arc  to  teach  and  emphasize  the  spiritual  side 
of  life  the  church  should  only  show  such 
pictures  as  pertain  to  this  phase  of  life. 

"Whereas,  The  theatre  is  our  place  for 
recreation  the  theatre  should  show  pictures 
especially  for  entertaining  purposes. 
Therefore,  be  it 

"Resolved,  That  these  three  distinct 
groups  of  pictures  in  churches,  schools  and 
theatres  be  observed.  Therefore,  be  it 

"Resolved,  That  the  Indiana  Indorsers  of 
Photoplays  support  and  promote  these  three 
distinct  groups." 


New  Schedule  Announced 
by  M-G-M 

{Continued  from  Page  1428) 

ing  the  coming  season  of  1928-29.  . 

Declaring  that  all  the  leading  picture 
companies  have  now  developed  their  studio 
facilities  to  a  point  where  the  general  av- 
erage of  product  is  higher  than  ever  bfore, 
Mr.  Schenck  said  that  a  high  production 
standard  is  made  necessary  by  the  unpre- 
cedented popularity  of  motion  pictures  and 
the  demand  of  the  public  for  consistently 
good  lilms. 

During  the  past  year,  he  pointed  out,  at- 
tendance records  in  virtually  every  key 
city  theatre  were  shattered  in  playing 
some  of  the  outstanding  productions  of 
1927-28. 

Felix  F.  Feist,  sales  manager  for  M-G-M, 
presided  at  both  the  Eastern  regional  con- 
vention, held  at  the  Hotel  William  Penn, 
Pittsburgh,  April  27-28,  and  at  the  West- 
ern gathering,  sessions  of  which  took  place 
at  the  Hotel  Baltimore,  in  Kansas  City,  on 
April  80  and  May  1. 

The  roster  of  home  office  executives  at- 
tending the  two  conventions  is  as  follows : 
Felix  F.  Feist,  General  Sales  Manager; 
Paul  Burger,  Sales  Development  Mgr.;  Fred 
C.  Quimiby,  Short  Subject  Sales  Mgr. ;  How- 
ard Dietz,  Director  of  Advertising,  Pub- 
licity and  Exploitation,  and  Allin  Cum- 
mings,  Exchange  Operations  Mgr. 


FBO  has  set  convention  date-  for  Chi- 
cago from  May  14  to  21,  at  which 
time  the  production  program  for  the 
1928-29  season  will  be  presented  to  the 
company's  branch  managers  at  the  Drake 
Hotel.  Joseph  P.  Kennedy,  president,  and 
J.  I.  Schnitzcr,  vice-president  in  charge  of 
distribution,  will  make  detailed  announce- 
ments of  the  new  product  and  discuss  sales 
policies. 

Lee  Marcus,  general  sales  manager  for 
the  company,  will  preside  at  the  sessions, 
and  among  the  home  office  executives  who 
will  attend  are,  Edward  P>.  Derr,  secretary 
and  treasurer;  Clinton  J.  Scollard,  assistant 
treasurer  and  manager  of  exchange  opera- 
tions; Hyatt  Dabb,  director  of  publicity  and 
advertising,  and  S.  E.  Fitzgibbon,  director 
ot  sales  promotion. 

The  following  division  managers  and 
branch  managers  will  also  be  present  : 

Charles  Rosenzweig,  New  York  State 
sales  manager,  E.  J.  O'Leary,  New  England 
sales  Manager,  Cleve  Adams,  Central  sales 


New  Stanley  House  to 
Go  Up  in  West  Philly 

THE  Mercantile  and  Theatres  Pro- 
perties, Inc..  has  entered  into  a 
long-term  lease  with  the  Stanley 
Company  of  America  and  has  agreed  to 
erect  at  the  southeast  corner  of  52nd 
and  Chestnut,  Phila.,  a  theatre  which 
will  represent  an  investment  close  to 
$2,000,000  and  compare  favorably  with 
the  present  Stanley  at  Nineteenth  and 
Market  Streets.  It  is  expected  that  Un- 
building operations  will  begin  within 
30  days  and  that  the  house  will  be  com- 
pleted for  the  season  of  1929. 

Negotiations  for  the  Stanley  Com- 
pany were  brought  to  a  conclusion  by 
Mastbaum  Bros,  and  Fleisher.  Joseph 
Bernhard  represented  Mercantile  and 
Theatres  Properties.  The  property 
was  acquired  some  years  ago  by  the 
Stanley  organization.  The  lot  is  117  by 
227  feet.  A  seating  capacity  of  1,000  is 
assured.  The  architect  is  Ralph  B. 
Bencker  of  Philadelphia. 


manager,  Jerome  Safron,  Eastern  Pennsyl- 
vania and  Southern  New  Jersey  sales  man- 
ager and  J.  Frank  Shea,  Western  sales 
manager. 

A.  .J.  Gutek,  manager  at  Albany;  C.  L. 
Peavy,  Atlanta;  H.  T.  Dixon,  Buffalo;  Wil- 
liam Conn,  Charlotte;  A.  H.  Washburn, 
Chicago;  H.  J.  Michalson,  Cincinnati;  A. 
J.  Mertz,  Cleveland;  L.  E.  Harrington,  Dal- 
las; S.  D.  Weisbaum,  Denver;  Harry  R. 
Frankle,  Des  Moines;  A.  M.  Elliott,*  De- 
troit; Claud  Penrod,  Indianapolis;  C.  B. 
Ellis,  Jacksonville;  R.  E.  Churchill,  Kansas 
City;  H.  C.  Cohen,  Los  Angeles;  P.  M. 
Baker,  Memphis;  S.  H.  Abrams,  Milwaukee; 
M.  J.  Frisch,  Minneapolis;  John  J.  Lane, 
Now  Haven;  Paul  H.  Tessier,  New  Orleans; 
Sam  Benjamin,  Oklahoma  City;  S.  W. 
Fitch,  Omaha;  A.  H.  Schnitzer,  Pittsburgh; 
W.  T.  Withers,  Portland;  W.  E.  Matthews, 
San  Francisco;  Harry  Weiss,  St.  Louis;  A. 
H.  Huot,  Seattle;  Fred  Lind,  Salt  Lake 
City;  Roy  Zimmerman,  Sioux  Falls  and  F. 
L.  McNamee,  Washington. 

P.  C.  Taylor,  general  manager  of  FBO 
of  Canada,  will  attend,  as  will  Vernon 
Dixon,  manager  at  Calgary;  E.  It.  Wells. 
Montreal;  A.  L.  Gaudet,  St.  Johns;  B.  D. 
Murphy,  Toronto;  A.  E.  Rolston,  Vancouver 
and  S.  H.  Decker,  Winnipeg. 


7  New  Pathe  Shorts  Set 
for  Week  of  May  13 

"Famous  Playgrounds,"  new  Grant  land 
Rice  Sportlight,  heads  the  Pathe  short  fea- 
ture program  for  the  week  of  May  13th, 
which  includes  Pathe  Review  No.  20; 
"Coast  to  Coast,"  an  Aesop's  cartoon; 
Topics  of  the  Day  No.  20;  "A  Life  at 
Stake/'  chapter  8  of  "Mark  of  the  Frog," 
and  issues  Xos.  42  and  43  of  Pathe  News. 

The  Sportlight  release  produced  by  John 
L.  Ilawkinson,  presents  Lake  Placid.  Palm 
Beach.  Pinehurst,  Newport,  Southampton. 
Atlantic  City  and  Del  Monte  and  the  sports 
associated  with  each.  Pathe  Review  con- 
tains: "Something  About  Golf,"  "Way- 
side Vendors,"  "After  the  Storm,"  and 
••Men  of  Affairs." 


1-4X8 


M  o  t  i  o  n    Picture    N  e  zv  s 


Key  City  Reports 


New  York  City 

A GLOOMY,  rainy  Saturday,  Sunday 
and  Monday  cut  heavily  into  Broad- 
way theatre  attendance  last  week 
and  practically  every  house  along  the  Row 
shared  in  the  had  news.  And  to  make  mat- 
ters still  worse  there's  a  good,  stiff  fight  on 
among  the  leaders  right  at  this  time  in  the 
matter  of  gathering  the  loose  coin  around 
town.  The  only  boys  who  are  having  an 
easy  time  of  it  are  those  working  the  theatre 
crowds  with  the  fake  25c  watches  and  it 
must  make  many  a  showman  sad  to  see  the 
way  the  customers  fight  to  secure  a  time- 
piece without  any  works — and  right  under 
the  eyes  of  Mr.  Warren's  watchdogs,  too. 

Any  other  week  the  Paramount  would 
have  hit  its  usual  stride  with  Pola  Negri 
in  "Three  Sinners"  and  no  doubt  the 
weather  was  responsible  for  a  slight  de- 
crease. A  fair  week,  anyway.  Fox's  Roxy 
slid  into  one  of  the  worst  weeks  the  big 
6,200  seater  has  had  since  it  opened  in 
spite  of  the  fine  Rothafel  presentation  which 
accompanied  "The  Play  Girl"  (Fox).  Or, 
as  regards  the  picture,  it  may  be  that  the 
public  is  getting  wised  up  to  the  fact  that 
a  large  number  of  mere  program  films  are 
being  used  as  first  run  attractions,  bolstered 
with  strong  presentations.  At  least,  the 
local  newspapers  have  harped  on  this  sub-' 
ject  long  enough  to  instill  some  such  thought 
in  the  minds  of  the  customers. 

Very  favorable  comment  greeted  Marion 
Davies  in  "The  Patsy"  at  the  Capitol,  sev- 
eral critics  stating  that  this  picture  was  one 
of  the  comedy  hits  of  the  season.  However, 
the  newspaper  boys  did  not  help  overcome 
the  prevailing  conditions  as  returns  were 
just  fair.  The  depression  was  also  felt  at 
the  Strand  where  Milton  Sills'  picture, 
"Burning  Daylight,"  brought  that  house  a 
below  average  week's  trade.  The  Griffith 
film,  "Drums  of  Love,"  came  into  the  Rialto 
and  gave  that  house  very  fair  business  after 
doing  about  the  same  pace  when  it  played 
the  Liberty  at  top  prices.  The  other  Publix- 
U.  A.  house,  the  Rivoli,  brought  Harold 
Lloyd's  "Speedy"  another  week  of  pretty 
fair  business  but  hardly  consistent  with  the 
strong  pace  set  the  first  week. 

Two  newcomers  invaded  the  ranks  of  the 
specials  last  week  when  "The  Man  Who 
Laughs"  came   into   the   Central  and 

"Glorious  Betsy"  premiered  at  Warners. 
The  former,  taken  from  the  Victor  Hugo 
story,  has  apparently  gotten  off  to  a  very 
good  start.  There  can  be  no  doubt  but  that 
Hugo  has  been  widely  read.  This  was 
proven  some  time  ago  when  "Les  Miser- 
ables"  was  on  the  street.  The  Leni  produc- 
tion is  rated  as  a  strong  but  gruesome  one. 
As  the  home  of  most  Vitaphone  pictures, 
Warners'  theatre  has  come  into  a  rather 
steady  trade  from  those  who  like  "talkie" 
films  and  the  new  Costello-Nagel  picture  did 
a  pretty  good  business  for  a  wet  week-end. 

At  the  Astor,  "The  Trail  of  '98"  is  still 
pulling  steady  trade  and  the  same  can  be 
said  for  "Wings"  at  the  Criterion.  Plenty 
of  activity  around  both  these  houses.  The 
44th  Street,  with  "Abie's  Irish  Rose,"  has 
received  a  bad  break  on  many  things  at- 
tending its  recent  premiere  and  has  still  to 
show  just  what  it  will  do  as  one  of  the  $2 
attractions.  Everyone  concedes  that  it  will 
go  great  as  a  regular  release  but  some  doubt 
its  worth  as  a  special.  The  Embassy,  where 
"Two  Lovers"  has  been  for  the  past  several 
weeks,  also  felt  a  slight  depression  the  past 
week. 


Fox's  line  up  along  Broadway  continues 
to  be  led  by  "Street  Angel"  at  the  Globe 
and  "Four  Sons"  at  the  Gaiety,  both  show- 
ing good  returns.  "Mother  Machree"  is  not 
doing  as  well  at  the  Times  Square. 

Off  Broadway,  the  Hippodrome  with  a 
popular  priced  show  which  included  an  ex- 
cellent comedy  drama  "The  Matinee  Idol" 
(Columbia)  and  the  regular  K-A  vaudeville, 
did  another  profitable  week's  business.  The 
Cameo,  with  "A  Woman  Tempted"  ( Ay  won) 
did  below  average. 

Minneapolis 

SPRING  weather  descended  on  Min- 
neapolis with  a  vengeance  last  week, 
and  of  course  the  result  was  to  cut  into 
theatre  attendance  here  and  there.  The 
new  Minnesota  kept  up  a  fast  pace  at  the 
box  office,  and  this  in  spite  of  the  fact  that 
the  house  is  rapidly  ceasing  to  become  a 
novelty.  The  picture  attraction  was  Adolphe 
Menjou  in  "A  Night  of  Mystery"  and  the 
stage  attraction  was  the  Publix  Unit  show, 
"The  Fast  Mail,"  produced  by  Frank  Cam- 
bria. 

"Ramona,"  at  the  State,  did  an  exception- 
ally good  business,  measuring  up  in  good 
style  to  the  standard  of  "Speedy,"  which 
preceded  it  the  week  before.  The  State 
suffered  quite  a  bit  as  the  result  of  competi- 
tion from  the  Minnesota  at  first,  but  a  good 
run  of  pictures  is  gradually  helping  to  bring 
the  crowds  back.  Gilda  Gray,  at  the  Strand, 
made  a  nice  showing,  and  Reginald  Denny's 
comedy,  "That's  My  Daddy,"  pleased  good 
crowds  at  the  Lyric. 

Neither  Pantages  or  the  Hennepin- 
Orpheum  had  much  to  brag  about  in  the 
way  of  pictures,  the  former  showing  Madge 
Bellamy  in  "The  Play  Girl'  and  the  latter 
S?.lly  O'Neil  in  "Becky."  Buck  Jones,  in 
"The  Branded  Sombrero,"  was  a  good  pro- 
gram attraction  at  the  Seventh  Street. 
Clara  Bow  came  into  the  Grand  for  a  second 
run  in  "Red  Hair"  and  seemed  to  please 
the  crowds. 

The  Lagoon,  a  neighborhood  house, 
showed  "Legion  of  the  Condemned"  and 
made  a  very  good  showing  with  it,  but  some 
of  the  other  outlying  houses  found  business 
only  fair. 

The  movies  had  very  little  in  the  way  of 
competition  this  week,  most  of  it  being 
provided  by  the  Shubert,  which  was  offer- 
ing Lillian  Foster  in  "Bless  You,  Sister." 

Atlanta 

DESPITE  metropolitan  opera  holding 
forth  in  splendid  gala  and  a  first  class 
stock  company  drawing  laurels,  Atlanta 
moving  pictures  enjoyed  a  good  week,  offer- 
ing a  varied  bill-of-fare. 

"Ramona,"  at  the  Howard,  drew  well. 
Too,  it  being  Ray  Teal's  farewell  week,  plus 
an  unusually  fine  presentation,  the  Howard's 
box-office  struck  a  high  mark. 

Next  door,  Ramon  Novarro  brought 
Lcew's  Grand  a  substantial  net  in  his  latest, 
"Across  to  Singapore." 

The  Capitol  had  another  sure-hit  Fox 
opus,  "Silk  Legs,"  which,  as  Fox  numbers 
usually  do,  went  over  big. 

Keith's  Georgia  did  not  lag  behind  with 
Bebe  Daniels  in  "Feel  My  Pulse."  This 
was  the  comedy  hit  of  the  week. 

At  the  Metropolitan,  Milton  Sills,  in  "The 
Valley  of  the  Giants,"  drew  well. 


Buffalo 

NORMAL  business  prevailed  last  week 
in  Buffalo  theatres,  and  box  office 
records  were  not  threatened,  although  some 
of  the  houses,  notably  Loew's  State,  closely 
approached  record-breaking  proportions. 
Douglas  Fairbanks,  in  "The  Gaucho,"  was 
not  a  world-beater  by  any  means  at  Shea's 
Buffalo,  although  he  kept  the  public  coming 
through  the  entrance  doors  in  goodly  num- 
bers. The  picture  lacked  the  action  appeal 
for  children  that  his  previous  efforts 
abounded  in.  "Gallopin'  On,"  the  stage 
presentation,  went  over  nicely,  due  in  large 
measure  to  the  appearance  in  the  cast  of 
Agnes  Helliwell,  who  used  to  be  a  sheet 
music  clerk  here  until  a  theatrical  contest 
got  her  a  chance  behind  the  footlights. 

A  fair  run  of  business  came  the  way  of 
Shea's  Hippodrome,  where  the  screen  fea- 
ture starred  "The  Covered  Wagon  Girl," 
Lois  Wilson,  with  "Mixed  Pickles," 
a  C.  B.  Maddox  revue,  occupying  the  vaude- 
ville spotlight.  The  Great  Lakes  chalked 
up  a  nice  week's  receipts  with  "That's  My 
Daddy,"  as  the  cinema  attraction,  and  a 
superb  vaudeville  program  headlined  by 
Kitty  Doner,  the  well-known  male  imper- 
sonator. 

The  film,  "Across  to  Singapore,'  started 
off  with  a  bang  at  Loew's  State,  along  with 
an  excellent  stage  bill  featuring  Buck  and 
Babbles,  negro  entertainers,  but  toward  the 
middle  of  the  week  the  patronage  sagged, 
only  to  pick  up  like  a  whirlwind  in  the  last 
few  days.  Loew's  State  recorded  receipts 
during  the  week  which,  in  proportion,  prob- 
ably exceeded  those  of  any  other  house  in 
town.  The  Lafayette  had  a  very  good  week, 
also,  with  "Ham  and  Eggs  at  the  Front" 
on  the  screen,  and  Nonette,  singing  violinist, 
heading  the  vaudeville  section  of  the  bill. 

Harold  Lloyd  returned  for  a  week's  show- 
ing of  "Speedy"  at  Shea's  Kensington,  a 
neighborhood  house,  and  packed  the  theatre- 
goers in  every  night. 

Los  Angeles 

THEATRE  business  was  generally  good 
throughout  the  city  the  past  week,  de- 
spite the  fact  a  new  theatre  was  opened  and 
was  bidding  strongly  for  the  trade.  Warner 
Bros,  opened  their  new  theatre  in  Holly- 
wood and  through  advertising  and  exploita- 
tion in  connection  with  the  opening,  theatre 
business  was  generally  stimulated. 

At  the  new  Warner  theatre,  "Glorious 
Betsy"  is  showing  at  popular  prices  and  do- 
ing very  good  business.  At  the  United 
Artists  theatre  Corinne  Griffith,  in  "The 
Garden  of  Eden,"  played  to  satisfactory  at- 
tendance. 

Grauman's  Chinese  closed  a  successful 
run  of  "The  Circus."  "The  Trail  of  '98" 
moves  in  next  week.  "Street  Angel,"  at 
the  Carthay  Circle,  is  doing  very  well.  This 
theatre  has  just  changed  its  policy  and  is 
featuring  the  Movietone  instead  of  pro- 
logues. The  management  reports  the  new 
line-up  of  entertainment  has  reacted  favor- 
ably with  the  public. 

"Wings"  is  still  drawing  at  the  Biltmore, 
but  is  advertised  to  close  in  two  weeks. 
At  the  Million  Dollar,  Harold  Lloyd,  in 
"Speedy,"  continues  to  draw  big  business. 

"Laugh,  Clown,  Laugh,"  at  Loew's  State, 
and  "Sunrise,"  now  playing  at  popular  prices 
at  the  Criterion,  played  to  satisfactory  at- 
tendance. 


May    5 ,    19  28 


1489 


Chicago 

ALTHOUGH  some  impi''  >vemcnt  has 
been  noticed  generally  in  Chicago  the- 
atre business  since  Easter,  practically  all 
the  small  and  medium  sized  houses  and 
some  of  the  de  luxe  neighborhood  theatres 
continue  to  complain  of  mid  week  attend- 
ance, full  houses  being  exceptional  except 
on  Saturday  and  Sunday. 

The  Chicago  did  a  normal  business  with 
"The  Enemy"  as  its  screen  feature  and  usual 
stage  and  musical  show.  At  McVickers, 
"The  Legion  of  the  Condemned"  went  into 
its  last  week  and  held  up  fairly  well. 

"Speedy"  continued  to  do  good  business 
at  the  Roosevelt,  and  at  the  Oriental,  where 
Paul  Ash's  engagement  is  rapidly  drawing 
to  a  close,  his  "Jazz  Minstrels  of  1928"  and 
"Three  Sinners"  pulled  strongly. 

"Sorrell  and  Son"  continued  to  pull  well 
at  United  Artists  theatre  and  accounted  for 
a  satisfactory  week. 

Average  business  was  reported  at  both 
the  Granada  and  Marbro  theatres,  the  for- 
mer offering  "The  Play  Girl,"  Vitaphone, 
and  Charles  Kaley's  stage  hand,  the  latter 
"Why  Sailors  Go  Wrong,"  Vitaphone,  and 
Bennv  Meroff. 

The  Capitol  had  Gilda  Gray  on  the  screen 
in  "The  Devil  Dancer"  and  in  person,  Del 
I.ampe  and  his  orchestra,  Vitaphone  and 
Movietone  News,  the  combination  going 
over  big. 

"The  Patent  Leather  Kid,"  plus  Benny 
Kreuger  and  his  band  in  "Tick-Tock,"  ac- 
counted for  fair  business  at  the  Tivoli,  and 
the  Uptown,  with  the  same  feature,  com- 
bined with  Frankie  Masters  and  his  band, 
had  a  satisfactory  week. 

St.  Louis 

TOM  MIX  and  his  celebrated  horse,  Tony, 
was  the  big  attraction  at  the  St.  Louis 
theatre.  Grand  and  Delmar  boulevards,  and 
as  a  result,  everything  considered,  the  the- 
atre enjoyed  one  of  the  best  weeks  in  a  very 
long  time. 

The  film  stars  were  given  a  big  reception 
in  St.  Louis.  On  Monday  at  the  aviation 
field  in  Forest  Park  thousands  of  school 
children  gathered  to  see  Mix  and  his  horse 
and  to  participate  in  various  contests  that 
had  been  arranged.  Tom  also  held  a  recep- 
tion for  exhibitors  at  the  St.  Louis  F.  B.  O. 
exchange  during  his  stay. 

"Simba,"  Mr.  and  Mrs.  Martin  Johnson's 
pictorial  travelogue  of  a  lion  hunt  in  Africa, 
enjoyed  a  nice  week's  business  at  the  Amer- 
ican theatre.  The  musical  accompaniment 
for  this  picture  was  furnished  by  a  pana- 
trope. 

"The  Crowd,"  at  Loew's  State,  proved 
very  good  entertainment  and  enjoyed  a  good 
week,  considering  general  conditions  at  this 
season  of  the  year. 

At  the  Missouri,  Adolphe  Menjou,  in  "A 
Night  of  Mystery,"  was  the  screen  attrac- 
tion.   It  enjoyed  but  an  average  week. 

The  Ambassador  theatre  put  on  a  "Take 
a  Chance  Week"  and  thousands  did.  One 
local  critic  was  unkind  enough  to  compli- 
ment Skouras  Brothers  for  keeping  the  name 
of  the  screen  feature  a  dark  secret,  but  Ed- 
die Lowry  and  his  stage  show  proved 
enough  to  make  a  visit  to  the  house  worth 
while. 

San  Francisco 

WARNER  BROS.'  "The  Jazz  Singer" 
continues  to  break  records  at  the  Em- 
bassy theatre,  being  in  its  tenth  week.  This 
is  the  first  time  a  motion  picture  has  ever 
played  for  that  length  of  time  in  San  Fran- 
cisco and  it  is  reported  that  this  film  will 
be  held  for  still  another  week. 

M-G-M's  "Laugh,  Clown,  Laugh"  and  a 
pleasing  presentation  drew  very  well  all 
week  at  Loew's  Warfield  and  the  Granada 
also  reported  excellent  business  with  "Easy 


Come,  Easy  Go"  and  an  imitation  Paul  Ash 
act.  It  is  said  that  many  of  the  customers 
were  disappointed  on  nut  finding  the  former 
San  Francisco  maestro  there  in  person  and 
some  voiced  their  opinion  that  the  advertis- 
ing was  misleading. 

Harold  Lloyd's  "Speedy"  let  down  some- 
what in  its  second  week  at  the  California, 
and  one  reason  advanced  was  that  many 
consider  that  a  poor  musical  program  is  be- 
ing offered  at  this  house.  Neither  did  "The 
Patent  Leather  Kid"  fare  so  well  in  its 
second  week  at  the  St.  Francis  theatre,  and 
it  is  claimed  that  San  Franciscans  are  get- 
ting fed  up  on  war  pictures. 

The  Union  Square  reported  excellent  trade 
with  "Chicago  After  Midnight,"  "Pretty 
Clothes"  and  five  acts  of  vaudeville.  The 
feature.  "Rich  Men's  Sons"  was  also  popu- 
lar at  the  Golden  Gate,  which  also  included 
vaudeville. 

In  the  residential  theatres,  "Legionnaires 
in  Paris,"  "A  Sailor's  Sweetheart,"  "Sorrell 
and  Son"  and  "The  Forbidden  Woman"  all 
did  very  well. 

Dallas 

RECEIPTS  at  the  Dallas  theatres  were 
only  fair  the  past  week,  although  all 
first  run  houses  managed  to  show  a  little 
profit  for  the  week. 

The  Melba,  showing  Al  Jolson  in  "The 
Jazz  Singer"  for  the  third  week,  showed 
good  receipts  for  the  last  seven  days,  and 
the  last  night  still  had  them  coming.  The 
three  week's  run  showed  a  nice  profit  and 
did  much  to  establish  the  Melba  with  the 
theatre  goers. 

"Gateway  to  the  Moon,"  with  Dolores  Del 
Rio,  at  the  Majestic,  enjoyed  a  good  gross 
for  the  week,  and  Little  Mitzi,  heading  the 
vaudeville,  proved  a  good  attraction. 

At  the  Palace  "Laugh,  Clown,  Laugh," 
with  Lon  Chaney,  did  not  get  the  usual 
Palace  crowds,  and  business  for  the  week 
was  only  fair.  The  title  of  the  picture  helped 
keep  business  down. 

"We  Americans,"  with  Patsy  Ruth  Miller 
and  George  Sidney,  did  not  get  the  expected 
business,  although  it  was  well  advertised, 
and  receipts  for  the  seven-day  run  were  only 
fair. 

At  the  Old  Mill.  "Ladies'  Night  at  a  Turk- 
ish Bath,"  with  Jack  Mulhall  and  Dorothy 
Mackaill,  and  "The  Lovelorn,"  with  Molly 
O'Day,  Sally  O'Ncil  and  Larry  Kent, 
brought  average  business. 

"West  Point,"  with  W  illiam  Haines  and 
Joan  Crawford,  and  "The  Big  City,"  with 
Lon  Chaney.  brought  a  good  week's  business 
to  the  Arcadia,  which  is  not  unusual. 

Milwaukee 

ANOTHER  week  of  average  business  was 
enjoyed  by  Milwaukee  theatres  this 
past  week.  The  weather  was  ideal  for 
good  picture  business. 

The  Wisconsin  offered  "The  Big  City" 
and  found  results  from  this  showing  exceed- 
ingly satisfactory. 

"Speedy"  was  very  popular  at  the  Merrill 
and  is  being  held  over  tor  a  second  week. 

"We  Americans"  did  moderately  well  at 
the  Alhambra.  "The  Whip  Woman,"  at 
the  Strand,  was  accorded  fair  patronage. 

"If  I  Were  Single"  was  the  feature  at  the 
Garden  and  was  very  well  attended.  The 
two  vaudeville  houses,  the  Orpheum  and 
the  Majestic,  enjoyed  unusually  good  pat- 
ronage. "Skyscraper"  was  the  photoplay 
feature  at  the  Orpheum  and  "Her  Summer 
Hero"  was  offered  at  the  Majestic. 

Neighborhood  theatres  found  business 
slightly  accelerated  this  last  week.  "French 
Dressing"  was  featured  at  the  Garfield,  Up- 
town, and  Tower  theatres  and  drew  very 
well.  "Baby  Mine"  found  favor  with  pa- 
trons of  the  Colonial.  "The  Joy  Girl"  was 
fairly  well  attended  at  the  Oriental. 


<  Ottawa 

MORE!  than  ordinary  interest  was  aroused 
in  various  film  presentations  in  Ottawa, 
Ontario,  during  the  week  of  April  23  because 
of  the  coincidental  observance  of  Empire 
Shopping  Week  in  Canada,  with  which  the 
features  were  tied. 

"Sorrell  and  Son"  was  the  attraction  at 
the  Regent  theatre,  Ottawa,  and  Manager 
Ray  Tubman  reported  that  it  had  enjoyed 
practically  as  much  business  as  "Ben  Hur," 
the  record-holder  tor  the  house. 

"The  Battles  of  Coronel  and  Falkland 
Islands"  at  the  Centre  theatre  was  particu- 
larly linked  up  with  the  Empire  Week  in 
special  exploitation  and  the  result  was  very 
satisfactory  to  Manager  Don  Stapleton. 

Never  before  was  there  such  a  line-up  in 
front  of  B.  F.  Keith's  theatre  as  there  was 
for  the  first  day  of  the  Saturday-opening 
policy,  when  "Old  Ironsides"  was  the  fea- 
ture attraction.  Incidentally,  the  change  in- 
volved increased  prices,  but  the  street  line- 
up extended  for  100  yards.  There  was  big 
patronage  all  week. 

The  Imperial  theatre  continued  its  upward 
trend  with  "The  Enemy,"  starring  Lillian 
Gish,  and  this  house  had  one  of  its  best 
weeks  in  years.  The  unusual  anti-war  theme 
of  the  picture  aroused  wide  comment,  but 
no  objections  were  raised. 

The  neighborhood  houses  all  packed  them 
in  with  appropriate  features.  "Outlaws  of 
Red  River"  brought  all  the  patronage  to  the 
Columbia  theatre  that  it  could  stand,  while 
"After  Midnight,"  starring  Norma  Shearer, 
was  a  popular  hit  at  the  Fern  theatre. 
Monte  Blue,  as  "The  Brute,"  was  seen  and 
appreciated  by  capacity  crowds  at  the  Rex 
theatre. 

Manager  Donat  Paquin  offered  plenty  at 
the  I  .aurier  theatre,  Hull,  Quebec,  and  se- 
cured plenty  as  a  result.  The  bill  included 
"The  Heart  of  a  Follies  Girl,"  "Sharp- 
shooters," and  the  "Beauty  Parlor"  series — 
the  patrons  got  their  money's  worth. 

Cleveland 

THIS  was  an  average  week  at  the  local 
theatres.  There  were  no  high  spots  of 
a  sensational  character.  Neither  was  there 
a  single  Hop.  Business,  on  the  whole,  was 
fairly  good  for  a  week  of  bad  weather. 

"Laugh,  Clown,  Laugh"  was  undoubtedly 
one  of  the  outstanding  pictures  of  the  week. 

It  played  at  the  Allen  to  discriminating 
audiences  and  did  satisfactory  business. 
"Dressed  to  Kill"  went  over  big  at  Keith's 
Palace.  Underworld  pictures  are  very  popu- 
lar in  this  locality  right  now,  and  this  one 
received  the  approval  of  the  populace.  "The 
Patent  Leather  Kid"  brought  its  two  weeks' 
engagement  at  the  Stillman  to  a  close.  It 
was  consistently  popular  with  the  public 
during  the  entire  run. 

"Circus  Rookies"  made  the  State  theatre 
echo  with  laughter  all  week.  Business  was 
highly  satisfactory. 

"Wings"  continued  to  play  to  good  houses 

at  the  Colonial,  where  it  is  being  shown  at 
$1.65  top.  "The  Siren,"  strong  melodrama, 
played  to  very  big  houses,  local  interest  be- 
ing keenly  awakened  by  the  personal  ap- 
pearance of  Peaches  Browning  as  the  fea- 
ture vaudeville  attraction. 

Keith's  East  105th  Street  theatre  played 
to  very  nice  business  with  a  clever  mystery 
play,  "13  Washington  Square."  as  the  fea- 
ture. The  Park  had  nice  business  with  a 
first-run  neighborhood  showing  of  "Red 
Hair,"  while  the  Cameo  played  to  a  satis- 
factory business  with  a  continued  engage- 
ment of  "Speedy,"  which  was  its  third  week 
downtown. 

Neighborhood  business  was  decidedly 
poor,  according  to  neighborhood  theatre 
owners,  and  legitimate  theatre  competition 
was  just  average. 


1490 

Salt  Lake  City 

BOX  office  receipts  at  the  downtown  pic- 
ture theatres  of  this  city  averaged  fairly 
good  this  past  week.  A  week  of  cool  early 
spring  made  weather  conditions  favorable.^ 
A  very  good  week  was  had  at  the  Capi- 
tol theatre,  the  picture  having  been  Richard 
Dix  in  "Easy  Come,  Easy  Go,"  and  the  stage 
presentation  being  Fanchon  and  Marco's 
"Jungle  Idea."  Both  of  these  attractions 
proved  to  be  big  drawing  cards. 

The  Paramount  Empress  had  fairly  good 
results  during  the  presentation  of  Adolphe 
Menjou  in  "A  Night  of  Mystery,"  and  above 
the  average  business  was  reported  at  the 
Victory,  by  Manager  Hendry,  during  the 
picture  presentation  "The  Heart  of  a  Follies 
Girl,"  starring  Billie  Dove. 

Laura  LaPlante  and  Glenn  Tryon,  in 
"Thanks  for  the  Buggy  Ride,"  was  shown 
at  the  American  theatre  with  only  fair  re- 
sults, while  Marie  Prevost,  in  "A  Blonde 
for  a  Night,"  is  reported  to  have  gone  over 
to  crowded  houses. 

"Beau  Sabreur"  was  shown  as  a  second 
run  at  the  Rialto  theatre  with  satisfactory 
results. 

"The  Naked  Truth,"  at  the  Hub,  has  been 
held  over  for  a  week,  it  is  reported. 

The  Towers  theatre,  a  neighborhood 
house,  featured  "Sorrell  and  Son"  during 
the  fore  part  of  the  week  with  very  good 
business  being  the  result. 

The  Pant  ages-  theatre  picture  offering 
during  the  past  week  was  Lon  Chaney,  with 
Betty  Compson,  in  "The  Big  City,"  and  the 
attendance  was  very  good. 

Albany  and  Troy 

LAST  week,  in  Albany,  was  one  character- 
ized by  good  business  at  practically  all 
of  the  first  run  houses,  the  outstanding  fea- 
ture being  the  excellent  business  done  by 
the  Mark  Strand,  with  "The  Crowd."  While 
this  picture  came  to  Albany  unheralded,  it 
pleased  so  much  on  the  opening  day  that  it 
was  quickly  noised  around  town  and  each 
day  brought  an  increased  number  of  patrons. 
The  fact  that  the  theatre  also  showed  some 
excellent  views  of  the  Bremen  and  the  Ger- 
man aviators  no  doubt  played  a  part  in 
bringing  long  waiting  lines  to  the  theatre 
each  night.  The  two  Vitaphone  presenta- 
tions did  not  measure  up  to  expectations 
and  contributed  but  little  to  the  evening's 
enjoyment.  The  two  presentations  included 
Montagu  Love  and  the  Florentine  choir. 

"King  of  Kings,"  which  came  to  the  Cap- 
itol for  a  week's  run  at  prices  ranging  from 
50  cents  to  $1.65,  panned  out  exceptionally 
well.  Although  all  of  the  theatres  suffered 
to  some  extent  on  Monday  night,  due  to  a 
severe  rainstorm,  "King  of  Kings"  played 
to  capacity,  the  entire  house  having  pre- 
viously been  sold  out  to  the  City  Club. 
There  was  a  slight  drop  on  Tuesday,  but 
the  remainder  of  the  week  picked  up  fast 
and  the  picture  did  capacity  business. 

The  Capitol  is  given  over  mainly  to  the 
legitimate,  although  "Simba"  will  be  shown 
next  week  and  "Wings"  has  been  booked  for 
September. 

The  Leland  went  over  exceptionally  well 
with  Elinor  Glyn's  "Mad  Hour."  The  house 
was  crowded  to  its  doors  each  night  and, 
as  usual,  with  any  of  Elinor  Glyn's  produc- 
tions, the  matinees  were  heavy.  The  Mark 
Ritz  did  not  do  anything  to  brag  about  with 
"The  Love  Mart."  The  Clinton  Square  the- 
atre in  Albany  is  showing  a  wonderful  re- 
sponse these  days  to  first  run  double  fea- 
tures, and  last  week,  with  "Square  Crooks" 
and  "Lightning,"  the  house  played  to  capa- 
city business.  One  theatre  in  Albany,  in 
speaking  of  business  generally,  stated  that  a 
comparison  between  last  Friday  night's  re- 
ceipts and  those  of  a  Saturday  night  on 
the  corresponding  week  a  year  ago,  showed 
a  considerable  increase. 

Proctor's  Grand  is  also  playing  up  its 
picture  part  of  the  program  these  days,  with 


the  result  that  "The  Silver  Slave"  contrib- 
uted its  full  share  and  more  to  the  program 
of  entertainment.  Harmanus  Blecker  Hall, 
in  Albany,  is  still  packing  them  in  with  a 
combination  of  vaudeville  and  pictures. 

The  neighborhood  houses  in  Albany  re- 
port business  as  being  satisfactory,  such 
theatres  as  the  Paramount  reporting  that 
business  has  shown  a  considerable  improve- 
ment during  the  last  week  or  so. 

In  the  neighboring  city  of  Troy,  "Old 
Ironsides,"  while  playing  to  good  business, 
did  not  come  up  to  expectations.  The  pic- 
ture had  a  handicap  the  fore  part  of  the 
week  by  a  couple  of  rainy  days,  both  Sunday 
and  Monday  being  characterized  by  weather 
that  simply  kept  the  people  indoors.  Dur- 
ing the  last  part  of  the  week,  "The  Heart 
of  a  Follies  Girl"  ran  to  just  fair  business. 

The  Lincoln  did  well  with  "The  Little 
Shepherd  of  Kingdom  Come"  for  the  first 
part  of  the  week,  but  not  so  good  with  "Fly- 
ing Romeos"  the  latter  part.  The  American 
used  "Their  Hour"  the  first  part  of  the 
week,  and  "Skinner's  Big  Idea"  the  last  of 
the  week  with  fair  success. 

Cincinnati 

THE  past  seven  days  in  Cincinnati  might 
well  be  termed  "Hold  Over  Week,"  so 
many  pictures  having  been  held  over  from 
the  previous  week. 

Norma  Talmadge,  in  "The  Dove,"  in  the 
final  week,  kept  up  the  good  attendance 
record  previously  established  at  the  Capitol, 
where  Movietone  and  the  Vitaphone  are 
now  additional  features  to  the  regular  pro- 
gram. 

Harold  Lloyd,  in  "Speedy,"  at  the  Lyric, 
terminated  the  engagement  after  being  held 
over,  and  the  takings  for  the  final  week 
showed  that  the  extension  of  the  run  was 
fully  justified. 

The  Albee,  with  "The  Smart  Set,"  aided 
and  abetted  by  elaborate  stage  presenta- 
tions, enjoyed  another  of  its  justly  pros- 
perous weeks. 

Mary  Pickford,  in  "My  Best  Girl,"  another 
holdover,  at  Keith's,  did  not  hold  up  quite 
as  well  as  during  the  early  part  of  the  en- 
gagement. 

The  Walnut,  with  "Love  Hungry,"  had  a 
fairly  prosperous  week.  The  days  of  this 
house  are  numbered,  and  it  will  close  with- 
in a  fortnight. 

The  Strand,  with  "Stand  and  Deliver," 
had  a  fairly  successful  week,  as  did  also 
"South  Sea  Love"  at  the  Family,  first  half, 
and  "Million  Dollar  Mystery,"  last  half. 

The  Palace,  combination  vaudeville  and 
pictures,  did  a  big  business,  but  the  legiti- 
mate houses  complain  of  a  decided  slump 
in  patronage,  despite  the  excellence  of  their 
attractions. 

Des  Moines 

\  T  the  Des  Moines  the  Vitaphone  proved 
i.  ».  its  popularity  again  by  holding  over 
"The  Jazz  Singer"  for  a  full  two  weeks'  run. 

It  was  planned  to  hold  it  for  two  weeks, 
as  advertised,  but  it  was  not  expected  that 
the  theatre  would  run  out  the  second  week 
with  capacity  houses  as  it  did.  Many  people 
came  to  see  it  the  second  time.  At  the 
Capitol  theatre  the  world  premier  of  "Laugh, 
Clown,  Laugh,"  with  Lon  Chaney,  suffered. 
The  tragic  endings  of  his  pictures  are 
thought  to  have  affected  his  popularity. 
"The  Big  Parade,"  coming  for  its  third 
showing  at  the  Strand  theatre,  did  a  tremen- 
dous business  and  it  was  considered  to  play 
it  for  the  full  week.  "Tillie's  Punctured  Ro- 
mance," which  was  played  on  the  previously 
arranged  schedule  there,  did  poor  business. 
It  started  well,  but  flopped  as  soon  as  the 
word  got  around.  At  the  Garden,  "Damaged 
Goods"  starved  to  death.  The  Drake  Re- 
lays helped  the  weekend  business  regardless 
of  what  was  on. 


Motion    Picture    N  c  w  s 
Baltimore 

PATRONAGE  at  the  first-run  moving 
picture  theatres  here  was  curtailed  very 
much  during  the  week  beginning  Monday, 
April  23,  by  the  heavy  rainstorms  which 
occurred  on  Monday,  Friday  and  Saturday. 
Coming  on  the  three  biggest  days  of  the 
week,  they  made  the  receipts  of  the  theatres 
drop  off  considerably. 

However,  at  three  houses  business  was 
excellent  despite  that  fact,  holding  up  on 
the  rainy  nights  very  well  considering  the 
downpour. 

The  three  included  Loew's  Century,  with 
"The  Divine  Woman,"  featuring  Greta  Gar- 
bo  and  Lars  Hanson  with  a  stage  presenta- 
tion entitled  "Nick-Nacks" ;  Warners'  Met- 
ropolitan, where  Vitaphone  dialogue  and 
musical  accompaniment  in  "Tenderloin"  held 
forth  for  its  second  week,  with  Dolores  Cos- 
tello  and  Conrad  Nagel  and  other  Vitaphone 
attractions  on  the  bill;  and  at  Loew's  Val- 
encia, where  Harold  Lloyd's  latest  starring 
vehicle,  "Speedy,"  proved  a  big  favorite  with 
the  public.  "Speedy"  was  aided  also  by 
extra  large  advertising  space  in  the  news- 
papers previous  to  the  showing. 

Business  at  the  Stanley  with  "Partners  in 
Crime,"  and  a  presentation  act  entitled  "Sky 
Blues,"  was  very  good. 

"The  Satin  Woman,"  starring  Mrs.  Wal- 
lace Reid,  proved  a  good  puller  at  the  Keith- 
Albee  New  Garden  with  eight  acts  of  high 
class  vaudeville. 

"Cyrano  de  Bergerac,"  the  French  produc- 
tion in  colors,  proved  a  good  attraction  at 
the  Little  theatre  during  its  second  week 
there.  "A  Woman's  Way"  proved  a  fairly 
good  attraction  at  Keith's  Hippodrome,  with 
five  acts  of  Keith-Albee  family  time  vaude- 
ville. 

"Kreimhilde,"  the  Ufa  production,  was 
presented  at  the  Lyric  for  one  night  on 
Wednesday  and  pulled  very  good. 

"Square  Crooks"  proved  a  poor  business 
getter  at  the  New  theatre,  with  a  stage  act 
including  'Fluerette  Joeffrie,  18,  who  has  a 
beautiful  voice  and  looks  to  match. 

"The  Little  Firebrand,"  featuring  Lou 
Tellegen,  went  over  fairly  well  at  the  Pal- 
ace, where  burlesque  is  shown  on  the  same 
bill,  but  "The  Vamping  Venus,"  at  the 
Rivoli,  with  Charlie  Murray  and  Louise 
Fazenda,  did  not  go  so  well,  with  Howard 
Emerson  and  his  orchestra  doing  their  stuff 
on  the  stage. 

Tampa 

NOTHING  very  startling  in  the  way  of 
business  the  past  week.  The  Victory 
again  leads  the  field  with  their  Vitaphone 
and  Movietone  presentations.  The  fea- 
ture was  "Across  the  Pacific"  and  the 
Movietone  newsreel  with  the  opening  of 
the  baseball  season.  Very  good  show  and 
very  good  business. 

"Ramona"  failed  to  pull  the  usual  Sun- 
day business  for  the  Tampa,  but  business 
picked  up  daily  for  the  four  days'  run.  The 
first  pictures  of  the  Bremen  landing  on 
Greenly  Island  were  added  to  the  program 
on  Tuesday  and  they  added  to  the  draw. 
For  the  last  half,  "Partners  in  Crime"  was 
featured  and  it  did  very  good.  This  comedy 
team,  Beery  and  Hatton,  are  clicking  nicely 
with  Tampa  fans. 

The  Strand  had  an  average  week.  "Lady 
Raffles"  for  two  days,  "Burning  Daylight^ 
for  three  days,  and  "That  Certain  Thing" 
for  two.  The  Sills  picture  showed  up  best 
at  the  box  office. 

The  Franklin  had  an  off  week  with  re- 
ceipts running  a  little  under  average. 
"Alex  the  Great"  and  "Under  the  Black 
Flag"  were  first  runs,  with  "The  Student 
Prince"  in  for  a  second  showing.  This 
theatre  is  now  bringing  back  one  of  the 
big  features  for  a  two  days'  showing  each 
week  and  in  many  cases  they  draw  better 
than  the  first  runs. 


M ay    5 ,    19  2  8 


1491 


Ferry  Ramsaye  Editor 
of  Pathe  Review 

TERRY  RAMSAYE  is  the  new 
editor  <>r  I'athe  Review.  His  edi- 
torial labors  on  I'athe  Review 
begin  with  No.  2<J,  now  in  progress. 
There  will  he,  he  says,  no  radical 
changes  in  the  policy  of  the  reel  but 
more  likely  some  new  methods  will  be 
introdticd  which  will  aim  at  enhance- 
ment of  box  office  valuer. 

Ramsaye  has  lately  piven  his  editor- 
ial attention  to  "Simba,"  "The  Cruise 
of  the  Speejacks,"  and  other  films. 


Harrisburg,  Pa. 

ABOMINABLE  weather  conditions  the 
latter  part  of  the  week  cut  deeply  i n t <  • 
the  business  of  the  I  Farrisbiirg-  theatres, 
particularly  on  Saturday,  the  "big"  day, 
when  the  city  was  buried  under  a  belated 
snowstorm  followed  by  a  rain  that  reduced 
the  snow  to  slush. 

The  Colonial  theatre,  where  "The  King 
of  Kings"  was  shown  all  week,  suffered  least 
from  the  adverse  weather  conditions  be- 
cause Manager  Levy  had  departed  from  the 
usual  custom  and  had  held  advance  seat 
^aUs  for  this  spectacle. 

Under  this  plan  the  house  was  sold  out 
for  tlie  latter  half  of  the  week,  several  days 
ahead  of  the  bad  weather. 

"The  King  of  Kings,"  notwithstanding  the 
prices  were  advanced  to  $1.65  for  the  best 
seats,  did  a  splendid  business  all  week,  and 
the  house  was  crowded  to  seating  capacity 
at  all  performances,  whether  afternoon  or 
evening. 

"Across  to  Singapore,"  at  Loew's  Regent, 
did  splendid  business  so  long  as  the  weather 
remained  good,  but  suffered  on  Friday  and 
Saturday.  At  the  Victoria,  Pola  Negri,  in 
"Three  Sinners,"  had  strong  popular  appeal 
until  the  wretched  weather  interfered  witli 
the  attendance.  At  the  State  the  feature 
film  was  Ralph  Graves  in  "That  Certain 
Thing,"  and  it  proved  a  fairly  strong  attrac- 
tion. 

"The  Lone  Eagle,"  on  a  repeat  booking 
for  Harrisburg,  showed  with  a  fair  degree  of 
financial  success  at  the  National,  while  the 
Broad's  offering  was  Lon  Chaney  in  "The 
Big  City."  The  Grand  feature  film  was 
"The  Love  Mart,"  with  Gilbert  Roland, 
Noah  Beery  and  Billie  Dove.  Miss  Dove 
has  a  big  following  in  Harrisburg.  The 
Royal  showed  Buzz  Barton  in  "The  Bucka- 
roo  Kid."  Tom  Mix  and  Dorothy  Divan,  in 
"Silver  Valley,"  was  shown  with  success  at 
the  Russell. 

Seattle 

AGAIN  it  was  the  Fifth  Avenue  theatre 
that  took  a  major  share  of  the  city's 
downtown  show  business  last  week,  with 
one  or  two  other  houses  as  close  runner- 
ups. 

The  Fifth  Avenue  offered  a  program  with 
several  featured  stage  and  screen  offerings. 
First  there  was  Cliff  Edwards,  "Ukulele 
Ike,"  who  scored  a  tremendous  hit  with  his 
"Follies"  specialty.  Then  came  Eddie  Pea- 
body,  with  his  pals,  Jimmy  Maisel  and  Gogo 
DeLys,  in  a  series  of  new  offerings.  Then 
there  was  'Fanchon-Marco's  "Ship  Ahoy" 
Idea,  Walace  on  the  Wurlitzger,  and  Bee 
Starr,  far-famed  aerialist.  And  as  the 
screen  attraction  came  George  Bancroft  in 
"The  Showdown."  All  in  all,  it  was  a 
mighty  program  that  was  pleasing  to  every 
patron  in  every  regard.    Business  very  big. 

Second  in  the  running  came  the  Seattle 
theatre,  with  "Old  Ironsides"  in  program 
show  form,  and  a  pleasing  Publix  stage  re- 
vue,  "Blue  Plate.''  The  film  was  pleasing 
to  the  extreme,  despite  the  fact  that  it  was 
terribly  cut  to  conform  to  time  schedules  at 
a  presentation  house.  Those  that  had  not 
seen  it  in  road  show  form  enjoyed  it,  how- 
ever, and  there  were  many.  The  act  was 
satisfactory.  Business  good — better  than  the 
previous  two  weeks. 

At  the  United  Artists  theatre,  "Speedy," 
in  its  second  week,  fell  down  considerably. 
The  first  week  was  very  good,  but  the 
second  seven  days  brought  the  total  gross 
down  below  what  it  should  have  been  for 
an  attraction  of  this  calibre.  It  seems,  from 
experience,  that  this  house  would  be  a  big 
money  getter  if  it  played  the  big  pictures 
on  a  straight  one-weck-only  policy,  with 
possible  road  show  film  exceptions. 

"13  Washington  Square,"  at  the  Columbia 
theatre,  failed  to  arouse  any  great  excite- 
ment among  the  movie-goers,  and  played  to 
a  fair  week  only.  The  same  might  be  said 
about   "Beware   of    Married    Men,"  which 


was  the  attraction  at  llamrick's  I!lue 
.Mouse.  This  house  has  not  had  a  big  week 
since  "The  Jazz  Singer"  left  six  weeks  ago, 
and  the  return  of  "The  Jazz  Singer"  next 
week  is  expected  to  show  an  immediate  in- 
crease in  business. 

The  vaudeville  houses  both  played  very 
good  film  attractions.  "Dressed  to  Kill,"  at 
the  Pantages,  was  a  very  pleasing  picture  of 
its  type,  and  played  to  fairly  good  houses. 
At  the  Orpheum,  "Skyscraper"  bolstered  up 
a  bill  headed  by  Fannie  Ward.  The  latter 
film  did  not  get  the  business  that  it  should 
have  had,  due  primarily  to  the  fact  that  it 
was  the  first  real  good  picture  the  Orpheum 
has  played  in  months,  and  audiences  have 
been  afraid  of  the  films  at  this  house. 

"Nameless  Men"  at  the  Embassy, 
"Freckles"  at  the  Winter  Garden,  and 
"Share  and  Share  Alike"  at  the  Palace  Hip 
were  all  secondary  attractions  that  played 
to  fair  business  only. 

M-G-M's   May   List  of 
Shorts  Totals  7 

Headed  by  a  new  issue  of  the  great 
events  scries  of  Technicolor  shorts,  the 
Metro-Goldwyn-Mayer  short  subject  sched- 
ule is  composed  of  six  other  subjects — two 
Ufa  Oddities  and  four  Hal  Roach  comedies. 

The  fifth  of  the  historical  issues  is  "The 
Virgin  Queen,"  in  which  Forrest  Stanley 
is  seen  opposite  Aileen  Manning,  with 
Dorothy  Dwan,  in  another  feature  role;  di- 
rection was  by  R.  William  Xeill;  scheduled 
for  May  12.  "Sanctuary,"  set  for  May  5, 
is  the  19  of  the  series  of  Ufa  Oddities.  An- 
other issue  of  the  series,  "Golden  Fleece," 
will  be  seen  on  May  Id. 

The  first  of  the  Roach  two-reelers  is 
"Fair  and  Muddy,"  starring  "Our  Hang." 
Charley  Chase  stars  in  •'The  Fight  Pest," 
set  for  May  12,  and  Stan  Laurel  and  Oliver 
Hardy  are  co-featured  in  "Their  Purple 
Moment,"  listed  for  May  19.  Max  David- 
son is  seen  in  the  final  release  for  the 
month,  "Should  Women  Drive." 


"Country  Store"  Is  Held 
Not  Lottery 

Adolph  Dickson  and  Frank  Ricketson, 
owners  of  the  Queen  ami  Egyptian  theatres 
of  Denver  were  again  victorious  in  success- 
fully  defending  their  "country  store"  oper- 
ations in  Denver.  This  is  the  second  time 
they  have  had  criminal  charges  filed  against 
them  for  alleged  violations  of  the  state  law 
prohibiting  lottery  in  Colorado. 

flic  defendant  exhibitors  were  discharged 
when  Judge  Julian  II.  Moore  directed  a  ver- 
dict in  favor  of  the  exhibitors,  it  being  his 
belief  that  the  state's  case  did  not  consti- 
tute a  violation  of  the  law  within  the  mean- 
ing of  the  statute, 

Last  January  a  directed  verdict  was  al>o 
given  by  Judge  Dunklee  upon  a  similar  set 
ol  facts.  It  is  now  believed  that  the  ques- 
tion is  settled  as  far  as  Denver  is  con- 
cerned. 


North   Dakota  Exhibitors 
Plan  Statewide  Meet 

North  Dakota  exhibitors  arc  planning  to 
hold  a  statewide  meeting  in  the  near  fu- 
ture, according  to  plans  decided  ii]Kin  at  a 
meeting  of  about  'JO  exhibitors  held  re- 
cently in  Fargo.  Matters  of  vital  im- 
portance to  the  business  in  North  Dakota 
is  to  be  discussed  and  action  taken. 


3     Indianapolis  Theatres 
Bought  by  R.  R.  Bair 

K.  K.  Hair,  owner  of  an  Indianapolis 
local  chain  of  houses,  hits  purchased  the 
Uptown,  Ritz  and  Dream  theatres  in  In- 
dianapolis at  a  consideration  of  about 
^750,000. 

The  deal  is  one  of  the  largest  neighbor- 
hood transactions  there,  and  increased  the 
Pair  chain  to  six  houses.  The  Uptown  was 
purchased  from  the  Circle  Theatre  Com- 
pany and  the  Dream  and  Ritz  from  Mark- 
um  and  Son,  represented  by  Louis  Markurn. 
The  deal  gives  the  Bair  chain  7,000  seats, 
making  him  the  largest  theatre  owner  out- 
side of  the  downtown  area. 

Complete  remodeling  and  installation  of 
organs,  pianos  and  orchestras  planned. 


Weshner  Raised  to  New 
Stanley-Fabian  Post 

David  E.  Weshner  has  been  appointed 
director  of  advertising  and  publicity  of  the 
group  of  Stanley-Fabian  theatres  in  Hud- 
son County,  New  Jersey.  These  houses  in- 
clude the  5,000-seat  Stanley  in  Jersey  City, 
the  National,  Central  and  Ritz,  also  in  Jer- 
sey City,  the  Lincoln  and  Roosevelt  in 
Union  City,  the  DeWitt  in  Bayonne.  and 
the  U.  S.  Theatre  in  Hoboken. 

Weshner  came  with  the  Stanley-Fabian 
interests  recently  to  supervise  the  publicity 
on  the  pre-opening  campaign  of  the  new 
Stanley. 


MOTHER  LOVE 

Is    the    Big  Thought 
in 

James   A.  FitzPatrick's 

"THOUGHTS 

FOR 

MOTHER'S  DAY" 

A  Four  Minute  Film  Tribute 
to  the 

MOTHERS  OF  THE  WORLD 
Prints  Now  Available 

for 

SHOWING  "  MOTHER'S  DAY' 
WEEK" 

May  12th-19th 
FITZPATRICK  PICTURES,  Inc. 

729  Seventh  Ave.  New  York  City 

(Tel.  Bryant  8139) 


1492 


Motion    Picture  News 


Classified  Ads 

RATES:  10  cents  a  word  for  each  insertion,  in  advance 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Situation  Wanted        Wanted  to  Buy 


Organist,  Gentleman.  No 
finer  soloist  available  for  best 
theatre  using  organ  exclusive- 
ly. Present  and  past  record 
substantiate  this  beyond 
doubt.  Just  completing  solid 
year  "best  show  in  town"  of 
25,000.  Southern  states  pre- 
ferred. Write  or  wire  Organ- 
ist, 18  Cumberland  Apart- 
ments, Johnston  City,  Tenn. 

A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 

ORGANISTS  and  SING 
ERS,  thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

PROJECTIONIST 
UNION.  Young  man  with 
broad  experience  in  motion 
picture  projection  desires  po- 
sition. Capable,  can  make 
good  anywhere.  Address  Box 
346,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

PROJECTIONIST  at  lib- 
erty; thirteen  years'  experi- 
ence. Married ;  reliable.  Wire 
best  offer  at  once.  David  S. 
Mayo,  Felder  St.,  Americus. 
Ga. 

MANAGER  9  years  in  last 
position.  Bi-oad  experience, 
married,  best  references, 
wants  position  in  motion  pic- 
ture theatre.  Can  make  good 
anywhere.  Address  Box  349, 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York. 


WANTED  Theatres  in 
Towns  of  5,000  population 
and  up,  must  bear  the  closest 
investigation  and  be  at  right 
price,  South  preferred.  Ad- 
dress Box  334,  care  Motion 
Picture  News,  729  Seventh 
Ave.,  New  York  City. 

For  Sale 

FOR  SALE— Two  theatres 
in  Southwestern  town  of  15,- 
000.  Both  located  advantage- 
ously. At  a  bargain  for  cash 
sale.  Address  Box  341,  care 
Motion  Picture  News,  729 
Seventh  Ave.,  New  York. 

Single  Phase  Watton  Motor 
Generator  set,  35  Amp.  Like 
new,  $150.00  complete.  Gen- 
eral Electric  Rectifier,  30 
Amp.,  with  2  tubes,  $75.00. 
Box  485,  Rochester,  N.  Y. 

FOR  SALE— New  theatre 
in  Pacific  Coast  City  of  400,- 
000,  located  advantageously. 
Address  Box  350,  care  Motion 
Picture  News,  729  7th  Ave., 
New  York. 

FOR  SALE— 2  Simplex 
Projectors,  like  new  $250.00 
each.  Box  485,  Rochester, 
New  York. 

FOR  SALE  —  2  Peerless 
Reflector  Arcs,  perfect  condi- 
tion, $385.00  pair.  Box  485, 
Rochester,  N.  Y. 

FOR  SALE— Marlowe  The- 
atre, Buffalo,  N.  Y.  750  seats, 
$45,000.  $12,000  cash  re- 
quired. For  details  write  Da- 
vid Krieger,  257  Virginia 
Street,  Buffalo,  N.  Y. 


For  Rent 

FOR  RENT.— Motion  Pic- 
ture Theatre  seating  seven 
hundred.  Town  of  fourteen 
thousand.  Reduced  rental.  J. 
A.  Strife,  Chambersburg,  Pa. 


A  group  of  five  well  executed  newspaper  displays 
featuring  "Wild  Geese'"'  appear  in  the  layout 
above.  These  reproductions  of  ads  for  the  attrac- 
tion at  first  run  theatres  include  displays  used  by 
the  following  houses:  Liberty,  Spokane;  Majestic, 
Dallas;  Arcade,  Jacksonville;  Grand,  Pittsburgh. 


May   5 ,    19  2  8 


1493 


Opinions  on  Pictures 


Glorious  Betsy 

Excellent  Picture,  Excellently  Told 

(Reviewed  by  Laurence  Reid) 

(~\  NCE  in  a  while  a  picture  happens  along 
that  has  sheer  romance  written  all  over 
it.  Such  a  picture  is  "Glorious  Betsy," 
which  tells  a  charming  love  story — and  tells 
it  with  Tine  simplicity,  too.  It  has  an  at- 
mosphere entirely  in  keeping  with  Dolores 
Costello 's  personality.  Romances  of  this 
type  need  never  go  begging  while  she  re- 
mains on  the  screen. 

There  is  a  deep  well  of  pathos  in  this 
story  of  Napoleon's  brother  and  the  love 
affair  which  sprung  up  between  him  and  the 
belle  of  Baltimore.  Betsy  Patterson  was 
something  of  a  coquette  but  she  became 
serious  when  she  fell  in  love  with  her 
French  tutor  only  to  discover  his  identity. 
However,  they  marry  and  go  to  France  but 
Napoleon  orders  the  girl  home  and  has  the 
marriage  annulled.  After  a  deal  of  senti- 
ment (none  of  which  gets  out  of  key) 
Jerome  Bonaparte  escapes  from  France  and 
rejoins  his  wife. 

Such  a  story  as  this  needed  sympathetic 
treatment.  And  this  is  just  what  it  received. 
Had  it  been  handled  with  an  eye  to  the  sobs 
it  would  have  become  maudlin.  Alan  Cros- 
land  has  directed  it  with  fine  restraint.  The 
photography  is  excellent — with  all  of  the 
backgrounds  in  good  taste.  The  Vitaphone 
accompaniment  is  much  more  satisfying 
than  with  the  previous  Costello  film,  "Ten- 
derloin." 

Drawing  Power:  Title  and  appeal  of  star 
should  attract  them.  Suitable  for  any  type 
of  house.  Exploitation  Angles:  Feature  as 
romance  of  Napoleon's  brother  and  Balti- 
more girl.  Play  up  the  costumes.  Feature 
as  star's  most  romantic  picture. 

THEME :  Romance. 

Produced  and  distributed  by  Warner 
Brothers.  Length,  eight  reels.  Released, 
April,  1928.  The  Cast:  Dolores  Costello, 
Conrad  Nagel,  Betty  Blythe,  Pasquale 
Amato,  Marc  MacDermott.  Director,  Alan 
Crosland.  Story  by  Rida  Johnson  Young. 
Scenario  by  Anthony  Coldeway. 


Across  to  Singapore 

An    Average    Picture,    Fairly  Good 
Action 

(Reviewed  by  Laurence  Reid) 

A  GOOD,  old-fashioned  tang  of  the  deep 
**  is  carried  in  this  tith — which  might 
suggest  much  nautical  action  of  the  "shang- 
hai" brand.  But  it  behaves  itself  pretty 
well  even  if  it  doesn't  release  the  realism 
anticipated.  Had  it  been  cast  in  its  central 
role  with  someone  less  the  romanticist  than 
Ramon  Novarro  it  might  have  struck  more 
melodramatic  chords.  But  Ernest  Torrence 
is  present — and  the  story  keeps  going.  It 
couldn 't  do  otherwise. 

It  tells  of  the  youngest  of  four  brothers 
who  sets  out  for  Singapore — and  leaving  his 
home-town  girl  behind  him.  One  of  the 
other  boys  is  in  love  with  her  too.  And  this 
precipitates  much  suspense  before  the  most 
youthful  can  say  it  with  romance.  The  pic- 
ture naturally,  uncovers  a  storm   at  sea 


which  is  tolerably  active  and  eye-compell- 
ing. The  story  isn't  so  hot,  nor  on  the 
other  hand  can  it  be  called  so  cold.  It 
might  be  summed  up  as  just  a  movie — car- 
rying a  good  cast  dominated  by  Torrence. 
Joan  Crawford  makes  an  attractive  heroine. 

Drawing  Power:  Title  should  have  pos- 
sibilities. Star  and  Joan  Crawford  will  at- 
tract them,  too — to  say  nothing  of  Tor- 
rence. Exploitation  Angles:  Play  up  title 
and  bill  as  melodrama  of  the  sea. 

THEME:  Melodrama  of  brother  against 
brother  with  more  sympathetic  character 
winning  the  girl. 

Produced  and  distributed  by  Metro-Gold- 
wyn-Mayer.  Length,  <i.\  nils.  Released, 
April,  1928.  The  Cast:  Ramon  Novarro, 
Joan  Crawford,  Ernest  Torrence,  Frank 
Currier,  Duke  Martin,  Edward  Connelly, 
James  Mason.  Author,  Ben  Ames  Williams, 
Scenario  by  Richard  Shaver.  Director,  Will 
Nigh. 


Partners  In  Grime 

Tolerably  Amusing 

(Reviewed  by  Laurenoe  Reid) 

\A7  ALLACE  BEERY  and  Raymond  Hat- 
*  ton  are  still  cutting  up  didoes  and 
acting  as  foils  for  each  other.  In  their 
present  conceit,  "Partners  in  Crime."  they 
play  the  part  of  a  boob  detective  and  news- 
paper reporter  and  since  they  dominate 
most  every  sequence  (truly,  every  impor- 
tant one)  the  picture  succeeds  in  being 
amusing.  But  it  isn't  any  great  shakes  if 
you  are  hunting  for  a  plot,  nor  is  it  as  tunny 
as  some  of  the  earlier  Beery-TIatton  num- 
bers. One  gets  to  know  their  stuff  after  a 
time  and,  of  course,  it  becomes  fairly  easy 
to  call  the  turn. 

The  piece  wavers  between  straight,  out- 
and-out  melodrama  and  slapstick  farce — 
the  heavy  scenes  being  injected  in  all  prob- 
ability to  furnish  suspense.  Both  stars  are 
very  intensive  in  their  high  jinks  and  ex- 
pressions and  as  they  are  seasoned  troup- 
ers you  can  put  your  bet  down  on  them. 
They  won't  let  you  get  bored. 

Drawing  Power:  All  depends  on  ability 
of  stars  to  draw  them.  Exploitation  Angles: 
Feature  title  and  bill  stars  as  furnishing 
more  comedy  of  their  own  particular  brand. 

THEME :  Comedy  of  boob  detective  and 
newspaper  reporter. 

Produced  and  distributed  by  Paramount. 
Length,  ti.iiiin  feet.  Released,  Mar.  1~.  L928. 
The  Cast:  Walla.-.'  Beery,  Raymond  Hat- 
ton,  Mary  Brian,  William  Powell.  Jack  Lu 
den,  Arthur  Housman,  Albert  Koccardi, 
George  Irving,  Jack  Richardson.  Story  and 
scenario  by  Grover  Jones  and  Gilbert  Pratt. 
Director,  Frank  St  raver. 


"Felix  in  Sure-Locked  Holmes" 
( Educal ional— < )ne  Reel  I 

THE  black  cat  is  pursued  by  phantoms  in 
this  new  cartoon  creation  from  the  Sulli- 
van Studio.  Replete  with  laugh  material,  it  is 
cleverly  conceived  with  a  bid  for  thrills.  Men- 
acing shadows,  the  silhouette  of  an  ape  always 
pursuing  are  the  source  of  much  terror  to  Felix. 

Quite  a  bit  of  entertainment,  some  fine  draw- 
ings and  backgrounds. 


The  Matinee  Idol 

Comedy  Drama  Will  Click 
fRe\icvkcd  by  E.  G.  Johnston) 

TIFKF  i~  a  picture  which  we  firmly  be- 
*  ■  lieve  will  click  as  an  all  around  box- 
office  attraction.  It  seems  to  have  all  that 
any  good  motion  picture  needs — good  story, 
good  direction,  good  photography  and  a 
most  excellent  portrayal  of  roles  by  the 
featured  players  and  other  members  of  the 
cast.  Some  honest-to-goodness,  amusing 
situations  have  been  worked  out,  and  we 
predict  your  patrons  will  get  just  as  real 
laughs  when  they  occur.  It's  not  all  comedy 
— real  touches  of  pathos  are  also  intro- 
duced.   But  all  turns  out  well  at  the  end. 

We  will  have  to  take  our  hat  off  to  Bes- 
sie Love.  She  does  the  best  we  ever  saw 
her  do  in  this  picture,  even  allowing  for  the 
fact  that  her  role  is  easily  the  strongest. 
As  "Ginger  Bolivar,"  star  of  a  pathetically 
poor  tent  show  troupe  innocently  brought 
to  Broadway  for  the  sole  purpose  of  bur- 
lesque, her  efforts  reach  real  heights.  Most 
every  one  but  the  yokels  and  the  troupe  are 
aware  that  Bolivar  players  are  terrible,  but 
when  Don  Wilson  (Johnny  Walker)  goes  to 
the  sticks  for  a  short  rest  from  the  arduous 
labor  of  being  a  star  black-face  and  is  ac- 
cidently  included  among  applicants  for  a 
vacancy  in  the  show,  his  manager  seizes 
the  opportunity  to  sign  them  all  for  his 
Broadway  revue.  The  star's  identity  is 
kept  secret  until  the  first  appearance  of 
the  show  in  New  York,  when  the  Bolivars 
turn  the  performance  into  a  riot  of  laugh- 
ter. "Ginger"  at  last  finds  out  their  real 
worth  and  then  the  tears  begin  to  fall. 
Don,  however,  eventually  straightens  mat- 
ters out. 

Drawing  Power:  A  lirst  rate,  first  run 
attraction  for  the  majority  of  theatres. 

Exploitation  Angles:  Play  up  names  of 
cast  and  promise  your  patrons  that  you 
have  a  real  treat  for  them.  The  writer 
sincerely  believes  that  you  can  go  that  far. 
Stress   the  theatrical   theme  of  the  film. 

THEME:  Comedy-drama.  Star  comedian 
of  Broadway  show  becomes  involved  with 
tent  show  troupe.  Against  his  wishes,  man- 
ager signs  them  to  appear  in  New  York  re- 
vue. Their  pathetic  efforts  to  stage  a  Civil 
War  drama  literally  stops  the  show  and 
girl  then  realizes  that  the  troupe  had  been 
duped.  The  star  eventually  wins  her  affec- 
tion. 

Produced  and  Distributed  by  Columbia 
Pictures.  Length.  5,925  feet.  Released 
March  14,  1928.  The  Cast:  Bessie  Love, 
Johnny  Walker,  Lionel  Belmore.  Frnest 
Milliard,  Sidney  D'Albrook  and  David  Mir. 
Produced  by  Harry  Colin.  Excellently  di- 
rected by  Frank  Capra.  Also  credit  Peter 
Milne  and  Ernest  Harris  for  the  adaptation 
and  continuity  of  Lord-Pagano  story. 


1494 


Motion    Picture  News 


"George's  School  Daze" 

(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

THIS  is  a  two-reeler  of  the  silliest  sort  of 
knockabout  comedy,  very  similar  to  all  the 
others  of  the  series  in  which  Sid  Saylor  is  the 
featured  player.  It  is  unfortunate  that  more 
attention  is  not  given  to  story  detail  for  this 
comedian,  as  he  is  undoubtedly  capable  and  en- 
titled to  better  material. 

In  this  one  George  is  the  teacher's  pet  and 
given  charge  of  the  class  in  her  absence.  The 
silliest  sort  of  comedy  is  injected,  until  George, 
to  escape  being  tossed  in  a  blanket  runs  into 
police  headquarters,  where,  by  mistake,  he  is  pu/ 
through  with  a  class  of  rookies.  Because  of  the 
frequency  with  which  he  helps  himself  to  a 
peddler's  wares,  the  vendor  dopes  one  of  his 
apples  and  hands  it  to  George. 

At  just  this  time  a  sweet  young  thing  loses 
her  purse  and  George  dashes  into  a  low  den  to 
recover  it.  He  is  followed  almost  immediately 
by  a  raiding  squad.  They  clean  out  the  place  as 
George  slumbers,  but  he  is  given  credit  for  the 
cleanup  because  he  paved  the  way  for  it,  and  also 
because,  in  his  sleepy  actions  he  accomplishes 
the  undoing  of  many  of  the  thugs. 


"A  Dangerous  Trail" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

THIS  dangerous  trail  is  the  same  one  that 
runs  through  all  of  this  series  of  western 
featurettes.  It  leads  to  the  undoing  of  the  vil- 
lain by  the  dashing  young  member  of  the  North- 
west police. 

Pierre  Lafitte,  manager  of  the  trading  post 
gets  young  Bob  Truesdale  into  his  clutches  by 
fleecing  him  at  gambling,  and  thus  gets  the 
youngster's  permission  to  make  love  to  his 
sister. 

Pierre  attempts  to  force  his  attentions  on 
Mary,  but  Paul  O'Malley  of  the  Mounted  runs 
him  off  the  premises.  The  infuriated  Pierre  then 
determines  to  win  young  Bob's  ranch  from  him, 
but  the  dealer  double-crosses  Pierre  and  Bob 
wins.  Pierre  shoots  the  dealer  as  O'Malley 
arrives,  but  the  blame  is  placed  on  Bob.  The 
dying  dealer,  however,  points  to  the  real  mur- 
derer, as  Pierre  makes  his  escape.  The  latter 
encounters  Mary  on  the  road  and  makes  her  ac- 
company him.  O'Malley  gives  chase  and  after 
a  terrific  fight  overpowers  Pierre  and  rescues 
the  girl,  with  whom  he  has  always  been  in  love. 

"Sadie  Sagebrush" 
(Universal-Cartoon — One  Reel) 

OSWALD  cuts  some  funny  capers  in  this 
Walt  Disney  cartoon,  when  as  a  bold,  bad 
cowpuncher  he  rescues  Sadie  from  the  design- 
ing villain.  Oswald  arrives  at  the  Sagebrush 
Saloon  in  a  cloud  of  dust  as  Sadie  appears  and 
implores  him  to  come  away.  He  scorns  her 
entreaties  and  is  just  entering  the  saloon  when 
the  villain  bolts  out  of  the  door,  fells  Oswald 
and  makes  away  with  Sadie.  Regaining  con- 
sciousness, Oswald  gives  chase,  and,  overtaking 
the  pair,  routs  the  villain  and  rescues  Sadie  from 
the  side  of  a  precipitous  cliff. — CHESTER  J. 
SMITH. 


"The  Frame-Up  Man" 
(Universal — Two  Reels) 
( Reviewed  by  Chester  J.  Smith) 

BOB  GURWOOD  is  featured  in  this  western 
tale  of  romance,  intrigue  and  rough  riding 
which  is  above  the  average,  though  very  like  all 
other  stories  of  the  series.  Bob  is  in  love  with 
Inez,  beautiful  daughter  of  Senor  Hernandez, 
wealthy  ranch  owner.  Howard  Drake,  the  vil- 
lain is  also  in  love  with  the  girl  and  he  frames 
to  plant  a  stolen  wallet  in  the  pocket  of  Bob. 
The  trick  works  and  the  victim  of  the  robbery 
identifies  the  wallet  found  in  Bob's  pocket. 

Bob  makes  a  daring  getaway  in  order  that  he 
might  prove  his  innocence.  The  next  day  Drake 
comes  to  the  girl,  tells  her  where  her  lover  is 
in  hiding  and  that  he  wants  to  see  her.  He 
offers  to  take  her,  but  she  sees  him  signalling 


to  his  pals  and  becomes  suspicious.  She  phones 
her  father  of  her  suspicions  and  he  hurriedly 
organizes  a  posse.  Drake,  instead  of  going  to 
the  regular  destination,  makes  a  dash  with  the 
girl  for  the  border,  but  Bob  gets  wind  of  it, 
overtakes  them  and  after  a  desperate  battle, 
subdues  Drake  and  turns  him  and  his  gang  over 
to  the  sheriff. 


"Oh  What  a  Knight" 
(Universal-Cartoon — One  Reel) 

OSWALD  is  a  gallant  knight  who  woos  a 
fair  maiden  under  the  most  trying  condi- 
tions and  encounters  many  obstacles,  some  of 
which  provide  some  fair  comedy.  His  serenade 
brings  the  young  lady  to  her  balcony,  and  de- 
spite a  warning  that  the  irate  parent  is  at  home, 
Oswald  scales  the  balcony  and  enters.  In  the 
midst  of  his  ecstacy  he  is  interrupted  by  the 
parent  and  a  hot  duel  between  them  ensues.  An 
army  of  knights  engages  Oswald,  who  seizes  the 
girl  and  steps  from  an  open  door  in  the  tower 
into  space.  Fortunately  the  fair  one's  skirts 
serve  as  a  parachute  and  they  drop  to  safety — 
CHESTER  J.  SMITH. 

"A  Peculiar  Pair  o'  Pups" — 
"Nobody  Home" 
(Educational — One  Reel) 

THE  two  terriers  who  were  seen  in  "Dog 
Days,"  a  recent  subject,  are  shown  again 
in  this  new  number.  Their  frolics  with  two 
black  bears  whom  they  meet  in  the  woods  are 
good  for  a  number  of  laughs. 

The  other  half  of  the  reel  shows  scenes  of 
the  city,  of  the  people  bustling  to  and  fro,  and 
of  the  country  where  vacationists  are  making 
pleasure  trips. 

Another  good  Bruce  film.— RAYMOND 
GANLY. 


News  Reel  Resume 


The  rousing  reception  of  New  York  to 
Huenefeld,  Koehl  and  Fitzmaurice  was  the 
most  played-up  event  in  the  week's  new 
newsreels.  Another  event  that  received  more 
than  the  ordinary  amount  of  celluloid  were 
the  memorial  services  held  over  Floyd  Ben- 
nett in  Washington,  D.  C.  Exciting  and 
realistic  shots  of  Lockhart 's  sudden  deatli 
were  obtained  by  news  cameramen  close  at 
hand  to  the  tragedy.  The  aviation  shots 
were  not  confined  to  American  sites,  as  the 
wreleome  of  Costes  and  Le  Brix  also  came 
in  for  fat  footage. 

In  Issue,  No.  79,  of  Paramount  News  were 
the  Costes-Le  Brix  reception  in  Paris;  a 
dress  parade  at  Annapolis;  Gen.  Nobile's 
dirigible  heading  north  from  Milan;  the 
Bremen  left  behind  on  Greenely  Island 
while  her  fliers  go  on  to  New  York;  vivid 
pictures  of  the  death  of  Lockhart  while 
driving  at  breakneck  speed;  the  funeral  of 
Floyd  Bennett  in  Washington. 

No.  80  viewed  the  reception  given  the 
Bremen  fliers  in  New  York;  U.  S.  cavalry 
in  cross-country  training;  Moslem  cere- 
monies in  Jerusalem  honoring  Moses ;  an 
excursion  steamer  at  Atlantic  City  wrecked 
by  storm;  the  King  and  Queen  of  Den- 
mark; cow  punchers  rounding  up  herds 
from  the  mountains;  the  annual  Penn  re- 
lays at  Philadelphia  and  starring  athletes. 

No.  5391  of  Kinograms  recorded  the 
lea  ve-taking  of  the  Bremen  fliers  from 
Greenely  Island  and  the  ovation  given  them 
by  New  York;  the  burial  of  Bennett;  a 
shaving  race  for  blindfolded  barbers;  the 
dirigible  Italia  at  Stolp,  Germany;  three 


sisters  celebrate  their  golden  weddings; 
circus  clowns  performing  for  invalid 
children;  Costes  and  Le  Brix  hailed  in 
Paris;  new  U.  S.  minister  to  Bolivia  as  he 
sailed. 

In  No.  5392  were  views  of  the  triumphal 
procession  and  reception  tendered  the 
Bremen  airmen;  the  celebration  of  Bud- 
dha's birthday  in  Japan;  Tom  Heeney  ar- 
riving from  Europe;  appropriate  pictures 
for  Baby's  Week;  track  stars  competing  at 
the  Penn  Meet;  2,500  athletes  who  con- 
tested in  the  Drake  Relays  in  Des  Moines. 

M-G-M  News,  Vol  1,  No.  74 :  Rome  gives 
demonstration  of  sorrow  for  bomb  victims 
and  joy  that  King  Emmanuel  escaped  the 
plot;  speedy  motor  craft  in  English  tests; 
Eleanor  Seal's  setting  her  new  walking  rec- 
ord; circus  performers  cherring  up  hospital 
children;  the  Lockhart  tragedy  on  Daytona 
Beach,  Fla. ;  festivals  in  Japan  in  celebra- 
tion of  birthday  of  Buddha;  the  late  Floyd 
Bennett ;  Lindbergh,  who  flew  to  the  dead 
flier's  rescue;  Bremen  heroes  welcoming  the 
relief  plane  at  Greenely  Island. 

No.  75  showed  the  wonderful  acclamation 
New  York  made  in  honor  of  the  Bremen 
crew;  canoeists  shooting  the  rapids  of  the 
Ramapu  River;  a  football  tussle  at  Wem- 
bley, England ;  steamer  hurled  on  beach  by 
hurricane;  western  girls  hail  spring  with 
pretty  dances ;  college  stars  racing  in  mud 
at  the  Penn  relay  games;  mid-west  stars 
meeting  in  the  Drake  relay  contest. 

The  welcome  of  the  Bremen's  crew  was 
also  the  high  light  of  International  News, 
Vol.  10,  No.  35,  which  had,  too,  the  Penn 
relay  games  and  the  Drake  relay  meet,  be- 
sides the  spring  festival  of  the  western 
lasses  and  the  canoeists  riding  the  rapids. 
Other  items  of  interest  were  shots  of  an 
Italian  multitude  singing  the  new  labor 
marching  song;  students  as  exponents  of 
the  changes  in  style;  reindeers  in  the  Lap- 
land. 

Pathe  News,  No.  37,  began  with  the  ar- 
rival in  New  York  of  the  Bremen  trio;  Ben- 
nett's funeral  cortege;  the  Bremen  crew  at 
the  burial  of  Bennett;  the  welcome  given 
Oostes  and  Le  Brix  by  Paris;  a  canoe  ride 
through  the  New  Jersey  rapids ;  the  2488th 
birthday  of  Buddha  observed  in  Japan; 
Lockhart  meeting  his  doom  in  auto  wreck. 

Fox  News,  Vol.  9,  No.  62,  reviewed  the 
rejoicing  French  throngs  welcoming  Costes 
and  Le  Brix;  the  Bremen  fliers  arriving  in 
Quebec  from  the  island;  motor  cycles  rac- 
ing in  California  desert;  circus  brings  cheer 
to  ailing  children;  Mexicans  in  ancient 
Judas  fete;  folk  from  Tyrol  in  the  Alps 
journey  to  Vienna  to  view  war  memorial; 
litters  of  new  collie  arrivals;  California 
yachts  on  San  Francisco  Bay. 


"Tempest"  Premiere  at 
Embassy,  May  17 

t  i  rjry  EMPEST,"  John  Barrymore's 
new  United  Artists'  film,  will 
have  its  world  premiere 
Thursday  night,  May  17th,  at  the  Em- 
bassy Theatre  in  New  York.  "Two 
Lovers,"  Samuel  Goldwyn's  final  Ron- 
ald Colman-Vilma  Banky  picture,  will 
have  completed  a  run  of  eight  weeks 
by  then. 

It  took  a  year  to  produce  "Tempest," 
and  the  film  cost  $1,000,000,  it  is  said. 
The  picture  was  pre-viewed  at  the 
Strand  Theatre,  Yonkers,  on  Tuesday 
night  of  last  week. 


May    5,  1928 


1495 


onal  Newsfrom  Correspondents*! 


AN  imposing  moving  picture 
theatre,  one  of  the  finest  in 
the  North  Country,  is  being  erected 
at  Nortli  Bay,  Ontario,  by  L. 
Rosenbaum  of  Sturgeon  Falls,  On- 
tario. Winn  completed  next  fall, 
the  house  will  be  operated  by  Mr. 
Rosenbaum  under  the  auspices  of 
Famous  Players  Canadian  Corp., 
Toronto. 

The  structure  will  have  a  60-foot 
frontage,  with  a  depth  on  the  side 
street  of  100  feet.  The  second  floor 
will  have  offices  and  the  ground 
floor  will  include  two  stores,  all 
being  fireproof.  The  theatre  will 
have  a  stage  for  special  presenta- 
tions. 

An  artistic  suburban  theatre  has 
been  opened  in  the  Notre  Dame  dc 
Grace  section  of  Montreal,  Quebec, 
by  the  (.'(in federation  Amusement 
Theatres,  Limited.  Montreal.  This 
newest  house  has  been  called  the 
Empress.  Vaudeville  is  presented 
along  with  film  programs. 

Although.  Montreal,  Quebec,  has 
its  Sunday  shows,  there  is  a  strong 
tendency  locally  for  the  Saturday 
openings.  The  Capitol  theatre,  un- 
der Manager  Harry  Dahn,  moved 
its  weekly  opening  day  from  Sun- 
day to  Saturday  a  short  time  ago 
and  now.  starting  May  5,  Manager 
George  Rotsky  of  the  Palace  the- 
atre has  adopted  the  same  policy. 

Manager  Rotsky  has  also  re- 
'centlv  reduced  the  admission  scale 
of  the  Montreal  Palace,  which  is 
one  of  the  largest  there. 

J.  M.  Franklin,  manager  of  B. 


Canada 


F.  Keith's  theatre,  Ottawa,  On- 
tario, spent  the  week  of  April  23  in 
New  York  City  to  attend  the  ban- 
quet of  the  Vaudeville  Managers 
Protective  Association  and  also  to 
look  over  forthcoming  film  re- 
leases. 

W  hile  he  was  away,  the  Ottawa 
Keith  house  had  one  of  its  great- 
est weeks,  thanks  to  the  adoption 
of  the  Saturday  opening  policy  and 
also  to  the  raising  of  the  standards 
of  current  shows,  along  with  an  in- 
crease in  the  admission  prices. 
The  public  absorbed  the  price  ad- 
vance without  a  kick. 

After  a  layoff  of  some  weeks, 
the  Regent  theatre,  Toronto,  oper- 
ated as  a  two-a-day  moving  picture 
house  by  Famous  Players  Canadian 
Corp.,  reopened  April  30th  with  a 
special  feature  picture  engagement. 

Along  about  this  time  each  year, 
it  has  been  the  custom  of  Shea's 
Hippodrome,  Toronto,  Ontario,  to 
announce  a  summer  policy  with 
changed  shows  and  reduced  prices. 
This  spring  Manager  C.  J.  Appel 
has  come  out  with  the  declaration 
that  there  will  be  no  so-called 
"summer  policy"  and  that  the  big 
theatre  will  continue  right  on  with 
regular     programs     and  regu- 


lar prices.  The  bill  includes  fea- 
ture and  short  length  film  subjects 
and  five  acts  of  vaudeville. 

Thomas  Lamb,  famous  New 
York  theatre  architect,  made  a  fly- 
ing trip  to  Ottawa,  the  Canadian 
capital,  on  April  26,  for  the  pur- 
pose of  arranging  plans  for  the 
erection  of  the  big  new  Capitol  the- 
atre there  by  Famous  Players  Ca- 
nadian Corp. 

The  I^aurier  theatre,  Hull,  Que- 
bec, was  the  scene  of  the  annual 
Kiwanis  Revue  on  Wednesday  and 
Thursday,  April  25  and  26.  Donat 
Paquih,  proprietor  of  the  Laurier 
theatre,  is  a  member  of  the  Hull 
Rotary  Club  but  placed  the  theatre 
at  the  disposal  of  the  Kiwanians. 

Mrs.  Marjorie  Marier,  pianist  of 
the  I-nirier  theatre  orchestra,  Hull, 
Quebec,  has  achieved  distinction  as 
the  composer  of  two  song  selec- 
tions which  have  just  been  pub- 
lished, one  in  England  and  the 
other  French.  They  are  "By  the 
Coral  Sea"  and  "Coeur  de  Maman," 
both  of  which  have  been  enthusias- 
tically received. 

A  brand  new  radio  station  has 
been  opened  atop  the  Imperial  the- 
atre. St.  John,  N.  B.,  this  being 
Station  CFBO,  controlled  and  op- 


erated by  C.  A.  Munro,  Limited, 
and  conducted  with  the  active  co- 
operation of  the  Imperial  theatre, 
which  is  owned  by  E.  F.  Albec  of 
New  York. 

The  Imperial  theatre  follows  the 
policy  of  presenting  moving  pic- 
tures exclusively,  along  with  high 
class  music,  the  house  being  under 
the  management  of  Walter  H. 
Golding. 

A  recent  visitor  in  the  Canadian 
territory  was  S.  S.  Neal,  general 
sales  manager  of  the  Theatre  Ad 
Mat  Service,  Inc..  for  the  purpose 
of  placing  this  service  with  Cana- 
dian theatres.  Houses  already  mak- 
ing use  of  the  feature  include  the 
Imperial  theatre.  Montreal,  How- 
ard Conover,  manager;  Loew's 
theatre,  Toronto,  John  McManus, 
manager ;  and  Keith's,  Ottawa,  J. 
M.  Franklin,  manager. 

The  Canadian  Department  of 
Trade  and  Commerce,  Ottawa,  has 
been  looking  for  a  film  editor  for 
its  moving  picture  studio  at  Ot- 
tawa. A  man  with  at  least  two 
years  experience  is  wanted  and  the 
salary  to  start  is  $2,520.  Applica- 
tions are  being  received  by  the  sec- 
retary of  the  Civil  Service  Com- 
mission, Ottawa. 

The  Perkins  Electric  Company, 
one  of  the  pioneer  theatre  supply 
and  radio  establishments  in  Mon- 
treal, has  been  incorporated  under 
a  Canadian  Federal  charter  as  a 
limited  company  with  a  capitaliza- 
tion of  §150,000.  G.  F.  Perkins  is 
the  head  of  this  concern. 


Milwaukee 


THE  new  Sprague  theatre  at 
Elkhorn,  a  700  seat  house,  will 
be  opened  on  about  May  15th,  ac- 
cording to  Don  Kelliher,  manager. 
Mr.  Kelliher  expects  to  close  the 
Princess  theatre  at  Elkhorn  at  this 
time. 

The  Chicago  M-G-M  exchange 
visited  the  Milwaukee  branch  on 
Saturday  and  Sunday  of  last  week 
for  the  express  purpose  of  seeing 
the  new  exchange. 

Mike  Brumm  will  take  over  man- 
agement of  the  Ritz  at  North  Mil- 
waukee on  May  15th  from  George 
Fischer. 

Charles  B.  Paine,  of  the  Universal 
home  office,  returned  to  New  York 
after  having  attended  the  opening 
of  the  Venetian  theatre  at  Racine 
recently. 

"Dad"  Wolcott  of  Racine  was  a 
recent  film  row  visitor. 

Vocafilm  will  be  installed  in  25 
of  Milwaukee's  theatres  by  June 
1st. 

John  Ludwig  of  the  Ludwig  ex- 
change is  driving  a  new  Chandler 
cou|>e.  F.  G.  Frackman  of  Frack- 
man  Films  is  also  driving  a  brand 
new  car,  a  Chewy  sedan. 

John  Stecport,  manager  of  the 
Home  theatre  at  Chilton  was  seen 
visiting  the  exchanges  last  Tues- 
day. 


Dan  Lederman,  in  charge  of  con- 
struction for  Universal,  is  suffering 
a  slight  attack  of  pneumonia. 

M.  A.  Kahn,  formerly  with  Chi- 
cago Tiffany  branch,  is  now  trav- 
eling the  Wisconsin  territory  for 
Tiffany. 

II.  A.  Gallup,  general  manager 
of  the  Delt  Circuit  of  upper  Michi- 
gan, was  in  the  city  last  Thursday. 

Sam  Miller,  booker  for  the 
Fischer  theatre  circuit,  spent  a  few 
hours  in  local  exchanges  early  in 
the  week. 

J.  E.  Rosen,  manager  of  the  lo- 
cal Tiffany  branch,  attended  the 
Tiffany  Regional  Sales  Meeting  at 
Chicago  on  Saturday  and  Sunday. 

Park  Waterhury  has  announced 
that  he  will  close  the  Idle  Hour 
theatre  at  Jefferson  after  May  2nd. 
Xeil  Duffy,  manager  of  the  Elite 
theatre  at  Appleton,  was  in  the  city 
recently  on  business. 

X.  M.  Evans,  manager  of  the 
E.agle  theatre  at  Eagle  River,  was 
a  recent  visitor  at  exchanges. 

E.  H.  Malone  has  been  chosen 
by  the  city  council  to  manage  the 
Community  theatre  which  is  owned 
by  the  village  of  Hammond.  It  is 
the  custom  of  the  council  of  this 
town  of  368  to  appoint  a  new  man- 
ager for  the  Community  each  year. 

The  Majestic  theatre  at  Alpha, 


Michigan,  has  a  new  manager,  J. 
Eubesio,  who  has  taken  the  theatre 
over  from  W.  J.  Berkin. 

Charles  Guclson  of  the  Badger 
theatre  at  Stoughton  called  on  sev- 
eral exchanges  last  Wednesday. 

S.  H.  Ahrams,  manager  of  the 
F  B  O  exchange,  is  in  New  York 
visiting  relatives. 

Frank  Cook,  manager  of  the  Gem 
theatre  at  Sheboygan,  was  a  recent 
caller  at  the  exchanges. 

R.  T.  Smith,  manager  of  War- 
ners exchange,  is  attending  the  con- 
vention in  New  York. 

E.  J.  Brcchner,  manager  of  the 
()]>era  House,  Fennimore,  was  in 
the  city  recently  on  business. 

H.  J.  Terry,  better  known  to 
Wisconsin  exhibitors  as  "Pop" 
Terry,  is  covering  southern  Wis- 
consin for  Warners. 

II.  J.  Fitzgerald,  general  mana- 
ger of  Midwesco,  has  made  some 
additional  changes  in  the  personnel 
of  the  circuit  to  those  mentioned 
in  these  columns  recently.  B.  R. 
Griffiths,  a  former  Milwaukee 
newspaper  man  and  later  associated 
with  the  Fischer  circuit  at  Madi- 
son and  I^a  Salle,  has  been  ap- 
pointed manager  of  the  Tivoli  the- 
atre succeeding  Donald  Smith. 

Bob  Frcnzcl.  accountant,  has 
been  added  to  the  auditing  depart- 


ment as  assistant  to  the  auditor-in- 
chief. 

P.  W.  Palmer,  manager  of  the 
Rialto  theatre  at  Edgerton,  was  in 
the  city  Tuesday  on  business. 

E.  Kueppers,  formerly  with  F.  & 
R.  at  Minneapolis,  is  now  assistant 
director  of  publicity. 

F.  R.  Thompson,  until  recently  a 
member  of  the  West  Coast  organi- 
zation as  manager  of  the  Ritz  the- 
atre at  Los  Angeles,  has  succeeded 
R.  W.  Hyde  in  charge  of  the  Ret- 
law  theatre  at  Fond  du  Lac. 

Charlie  Murray  replaces  J.  Wil- 
liam Deubach  as  manager  of  the 
Oriental.  Mr.  Murray  was  for- 
merly with  F.  &  R.  at  Minneapolis. 

Cliff  Gill,  trained  on  various 
Hollywood  publications,  has  been 
added  to  the  advertising  department 
in  charge  of  publicizing  of  Mid- 
wesco neigiiborliood  houses. 

George  F.  Crismann,  previously 
in  the  buying  department  of  Bala- 
ban  and  Katz,  has  been  made  as- 
sistant in  the  reorganization  of  the 
purchasing  department. 

Russell  Leddy,  well  known  in 
legitimate  circles  as  a  member  of 
the  cast  of  Harry  I-angdon's  last 
vaudeville  skit,  "Johnny's  New 
Car,"  is  now  assistant  production 
manager  under  the  direction  of  E. 
J.  Weisfeldt. 


1496 


Motion    Picture    N  e  ivs 


Buffalo 


SEVERAL  more  theatre  closures 
were  recorded  in  the  past  week 
in  the  Buffalo  territory.  The  Fill- 
more, a  Buffalo  neighborhood 
house,  closed  its  doors  on  April  23. 
Max  Rosing  operated  it.  The  Fill- 
more used  to  be  a  good  money- 
maker, but,  since  Rosing  opened  the 
beautiful  new  Roosevelt  Theatre 
only  a  few  blocks  away,  patronage 
at  the  Fillmore  began  dropping  off 
until  it  was  decided  to  discontinue 
operations. 

Jim  Wallingford,  one  of  the 
veteran  exhibitors  in  Buffalo,  has 
just  sold  his  Orpheum  Theatre  to 
W.  E.  Currie,  who  recently  dis- 
posed of  the  Linden,  also  a  Buffalo 
neighborhood  house.  Wallingford, 
however,  will  continue  to  do  the 
booking  and  buying  for  the 
Orpheum. 

Word  reached  film  row  in  Buf- 
falo last  week  that  S.  Bosidlo  has 
closed  Everybody's  Theatre  in 
Syracuse. 

Morris  Fogel,  who  operates  the 
Princess  at  Rochester,  notified  the 
Buffalo  exchanges  last  week  that 
he  will  shut  down  the  house  on 
May  31  for  alterations. 

The  Langan  Theatre  at  Syra- 
cuse, after  having  been  closed  for 
nearly  a  year,  has  just  reopened 
its  doors  under  the  management  of 
F.  M.  Croop,  a  newcomer  to  the 
exhibition  ranks.  Mr.  Croop  was 
showered  with  the  good  wishes  of 
Western  New  York's  filmdom  in 
his  venture. 

The  Geddes  Theatre  in  Syracuse, 
which  has  been  closed  for  some 
time,  has  reopened  again,  under  the 
management  of  C.  J.  Forrest. 

Well-authenticated  reports  were 
circulated  here  last  week  that  nego- 
tiations have  reached  an  advanced 
stage  for  the  construction  of  a  first- 
run  house  at  La  Salle.  N.  Y.,  just 
outside  of  Niagara  Falls.  It  is 
known  that  plans  for  the  project 
were  conceived  some  time  ago,  and 
have  been  going  forward  steadily 
since.  Bids  have  been  asked  for, 
and  everything  is  set  to  wind  up  the 
preliminary  details  before  actual 
construction  work  begins.  The 
backers  of  the  project,  however,  do 
not  want  their  names  made  known 
at  this  time. 

Convention  season  is  on  in  full 
bloom  and  those  from  Buffalo's 
movie  circles  who  have  not  yet  at- 
tended any  conventions  this  year 
are  preparing  to  do  so  pretty  soon. 
H.  T.  Dixon,  manager  of  the  F  B 
O  exchange,  is  planning  to  leave 
about  May  12  for  Chicago  to  at- 
tend the  F  B  O  national  sales  con- 
vention there  on  May  14  at  the 
Drake  Hotel.  Oscar  Hanson,  chief 
of  the  Pathe  exchange  here,  will  at- 
tend Pathe's  national  convention  a 
week  later,  on  May  21,  also  in  the 
Drake  at  Chicago. 

One  of  the  distinguished  visitors 
to  film  row  here  last  week  was 
"Dad"  Fitzer,  father  of  the  famous 
Four  Fitzer  Brothers,  who  have 
followed  his  footsteps  in  cutting  out 
careers  for  themselves  in  the  thea- 
trical business.  The  Fitzers  have 
extensive  holdings  in  various  cities, 
notably  Syracuse  and  Kenmore. 

Howard    Brink,  commander-in- 


chief  of  Educational's  forces  in  this 
corner  of  the  forests,  breezed  in  last 
Saturday  from  an  extended  tour 
through  the  Rochester  and  Syra- 
cuse territory,  and  announced  he 
already  has  bought  a  new  pair  of 
pajamas  in  stocking  up  his  ward- 
robe before  entraining  for  Montreal 
in  May  to  attend  Educational's  na- 
tional sales  convention. 

A  majority  of  the  exhibitors  in 
the  Buffalo  zone  reported  last  week 
that  the  unseasonable  cool  weather 
thus  far  this  spring  has  greatly 
stimulated  business.  "Let  the  peo- 
ple kick  about  the  late  spring,"  said 
one  of  the  showmen,  "we  don't 
mind  it  so  long  as  they  keep  coining 
to  the  movies." 

William  H.  Raynor— "Bill"  to 
his  film-folk  buddies — returned  last 
week  from  another  one  of  his  fly- 
ing trips  to  New  York  and  an- 
nounced that  he  had  done  quite  a 
bit  of  business  for  his  Lafayette 
Square  Theatre. 

Meyer  Part,  of  the  Variety 
Theatre,  at  Baldwinsville,  and  Jim 
Cranides,  of  the  Palace,  at  Olean, 
visited  the  Warner  exchange  here 
last  week  and  the  genial  Miss 
Rappaport,  booker  extraordinary, 
helped  them  arrange  bookings  for 
May  and  June. 

C.  E.  Almy,  manager  of  the 
Warner  Brothers  exchange,  spent 
three  days  in  New  York  City  last 
week  attending  a  sales  convention. 

The  police  department  recently 
declared  war  on  traffic  law  vio- 
lators. And  about  ten  of  the  boys 
in  film  row  are  now  out  $5  each. 

Elmer  Lux,  who  combines  his 
booking  activities  at  the  F  B  O  ex- 
changes here  with  selling  jaunts  to 
the  nearby  bushes,  started  out  in 
his  famous  flivver  last  week  for  the 
"Lake  Shore  sticks."  He  never  got 
there,  however.  Somewhere  in 
South  Buffalo  the  trusty  machine 
began  falling  apart,  piece  by  piece. 
Elmer  came  back  on  his  roller 
skates  and  had  the  machine  towed 
in. 

Rumors  were  current  last  week 
that  the  Universal  exchange  may 
soon  forsake  the  quarters  it  now 
occupies  in  the  old  Film  Building 
at  257  Franklin  Street,  and  take  a 
lease  on  space  in  the  new  Film 
Building  at  505  Pearl  Street.  If 
this  eventuates,  only  two  exchanges 
— Warner  Brothers  and  R.  C.  Fox 
exchanges — will  be  left  in  the  old 
Film  Building,  which,  until  a  few 
years  ago,  housed  every  exchange 
in  town. 

Visitors  at  the  R.  C.  Fox  ex- 
changes last  week  included  Bill 
Tishkoff,  of  the  Murray  Theatre,  at 
Rochester ;  and  M.  Fogel,  of  the 
Princess  Theatre,  at  Rochester. 
They  were  here  to  arrange  book- 
ings. 

Anna  Murphy  resigned  last  week 
as  poster  clerk  of  the  Universal 
exchange  to  take  a  similar  job  with 
the  R.  C.  Fox  exchanges. 

Col.  Bray,  of  Bray  Productions, 
was  in  town  last  week,  on  his  way 
from  New  York  City  to  the  Pacific 
Coast,  and  visited  some  of  the  ex- 
changes to  chat  with  old  friends 
and,  incidentally,  talk  business.  He 
spent  quite  a  bit  of  time  at  the 


First  Graphic  Exchanges  offices. 

Mr.  Schlaifer,  district  manager 
nf  United  Artists,  shook  the  dust 
of  the  home  office  in  New  York 
last  week  for  a  few  days  to  come 
to  Buffalo  and  hold  a  sales  meeting 
at  which  he  told  the  boys  just  how 
it's  done. 

Miss  H.  Samuels,  bookkeeper  at 
the  R.  C.  Fox  exchanges,  celebrated 
her  birthday  last  Friday  by  working 
hard  all  day. 

V.  G.  (Verygood)  Sanford,  go- 
getter  salesman  for  the  Buffalo 
office  of  the  National  Theatre 
Supply  Company,  took  a  trip  to 
Geneseo  last  week  and  came  back 
with  an  order  for  two  Peerless 
lamps  and  a  30-ampere  Unitron 
which  A.  Aprill  is  adding  to  the 
Kinebooth  equipment  of  his  house, 
the  Rex. 

Miss  Esther  Fetes,  secretary  to 
Fred  Zimmerman,  of  the  Theatrical 
Utilities  Enterprises,  was  under  the 
weather  last  week  for  a  few  days 
with  a  heavy  cold.  She  shook  it 
off,  however,  and  got  back  to  her 
desk  in  time  to  greet  Mr.  Zimmer- 
man on  his  return  from  Pittsburgh, 
where  he  acted  as  master  of  cere- 
monies at  a  get-together  party  of 
exhibitors. 

Henry  Wilkinson,  recently  ap- 
pointed general  manager  of  the 
Pittsburgh  offices  of  the  Theatrical 
Utilities  Enterprises,  came  back 
with  Mr.  Zimmerman  to  make  ar- 
rangements for  moving  his  family 
and  furniture  to  Pittsburgh. 

Film  row  welcomed  Charles 
Hayman,  owner  of  the  Cataract  and 
Strand  Theatres,  at  Niagara  Falls, 
back  to  the  stamping  grounds  last 
week.  Mr.  Hayman,  an  officer  of 
the  Motion  Picture  Theatre  Own- 
ers, spent  two  months  abroad,  and 
recently  returned. 

Ted  O'Shea,  chief  of  the  Metro- 
Goldwyn-Mayer  exchange  here, 
spent  last  Friday  and  Saturday  in 
Pittsburgh  attending  a  regional 
sales  convention  of  the  organization. 

Alex  Weissman,  city  salesman 
for  Metro  -  Goldwyn  -  Mayer,  an- 
nounced last  week  that  he  was  re- 
signing to  return  to  New  York 
City  and  Incandescent  Row.  The 
blazing  lights  have  too  strong  a 
lure  for  him,  he  said,  to  remain  in 
Buffalo. 

Lou  Phillips,  of  New  York  City, 
attorney  there  for  Paramount- 
Famous-Lasky,  and  formerly  secre- 
tary of  the  New  York  City  Film 
Board  of  Trade,  spent  a  couple  of 
days  here  last  week  on  official  busi- 
ness. 

H.  W.  Shannon  notified  Miss 
Marian  Gueth,  secretary  of  the 
Motion  Picture  Theatre  Owners, 
last  week,  that  he  is  no  longer  con- 
nected with  Piccadilly  Theatre  in 
Rochester.  He  is  now  manager  of 
the  Lyndhurst  at  Rochester.  Wil- 
liam Callahan  is  the  new  manager 
of  the  Piccadilly,  which  is  operated 
by  the  Regorson  Corporation. 

Miss  Mildred  Caskey,  who,  by 
virtue  of  being  a  blonde,  is  much 
sought  after  by  the  gentlemen,  will 
have  charge  of  the  Film  Board  of 
Trade  office  during  the  absence  of 
Miss  Emma  Abplanalp  when  the 
latter  goes  to  California  in  May  to 


attend  the  convention  of  Film 
Boards  of  Trade  secretaries.  Miss 
Caskey  is  Miss  Abplanalp's 
assistant. 

Bernard  Getz,  assistant  booker 
of  the  Pathe  exchange  here,  re- 
signed last  week  to  accept  a  similar 
position  with  Independent  Exhibi- 
tors in  New  York  City.  He  had 
been  right-hand  man  to  Lou 
Schindler  for  some  time.  Al 
Teschemacher,  former  booker  of 
Fox  Film  Corporation's  exchange 
here,  was  signed  to  replace  him. 
Thus  "Tesch"  returns  to  his  old 
familiar  post,  for  he  had  been  book- 
ing for  Pathe  for  a  dozen  years  be- 
fore. A  few  years  ago,  he  decided 
to  become  an  exhibitor  and  took 
over  the  Casino  Theatre  here. 

Jack  Berkowitz,  manager  of  First 
Graphic  Exchanges,  here,  got  the 
traveling  urge  last  week,  and 
boarded  a  train  for  New  York  City 
to  transact  some  business  there. 

Shea's  Buffalo  will  join  in  the 
observance  of  National  Music 
Week  on  May  6.  Herbert  Straub 
and  the  theatre's  symphony  orches- 
tra will  play  special  music  numbers, 
along  with  Tom  Grierson,  organist, 
and  they  also  will  broadcast  special 
music  programs  over  the  radio. 


Southeast 


MRS.  GERTRUDE  SHORT, 
who  has  been  connected  with 
M-G-M's  Charlotte  exchanges  as 
secretary  to  the  manager,  has  re- 
signed and  is  now  with  National 
Theatres  Supply  Company. 

D.  W.  Townsend,  who  has 
owned  the  Princess  theatre  in  Fay- 
etteville,  N.  C,  for  many  years  but 
which  he  had  leased  to  Donald  M. 
Eaves,  of  Eaves  Theatre  Circuit, 
Union,  S.  C,  for  the  past  several 
months,  has  again  taken  active 
charge  of  that  house. 

E.  R.  Medd  has  sold  his  Bijou 
theatre,  Florence,  S.  C,  to  J.  M. 
O'Dowd,  who  also  has  the  O'Dowd 
theatre  in  that  city. 

J.  A.  Reynolds  and  George 
Hughes,  formerly  owners  of  the 
Grand  theatre,  Greer,  S.  C,  have 
purchased  the  Columbia  theatre,  Al- 
bermarle,  N.  C,  from  Mrs.  Sadie 
Smith  LeFeaux. 

The  Carolina  theatre,  Chester, 
S.  C.  (which  is  the  old  Chestonian 
theatrfe),,  has  been  transferred 
from  Mrs.  L.  D.  Eaves,  of  Union, 
S.  C,  to  F.  M.  Hamilton. 

N.  C.  Black  has  sold  the  New 
theatre,  Bamberg,  S.  C,  to  F.  A. 
Hand,  Jr. 

H.  H.  Mongo  has  purchased  the 
Jefferson  theatre,  Jefferson,  S.  C. 
T.  F.  McCaskill  is  the  former 
owner. 

The  Gem  theatre,  Reidsville,  S. 
C,  colored  house,  has  been  pur- 
chased by  W.  S.  Scales,  who  owns 
the  Lincoln  theatre  in  Winston- 
Salem.  J.  B.  McGee  was  the  for- 
mer owner. 


May    5 ,    19  2  8 


1497 


San  Francisco 


A THING  quite  apart  from  the 
usual  theatre  opening  was 
that  of  the  new  T.  &  D.,  Jr.,  Enter- 
prises new  State  Theatre  premiere 
at  Oroville,  April  7th,  when  all  was 
actually  in  readiness. 

The  house  opened  at  a  matinee 
to  break  in  the  newness  and  to 
have  assurance  that  every  detail 
was  complete. 

Manager  VV.  A.  Crank,  who  is  to 
be  the  local  manager  of  the  T.  & 
D.  Jr.'s  new  theatre  at  Chico, 
which  opened  April  28th.  was 
master  of  ceremonies.  Mr.  Crank 
had  been  on  the  job  several  days 
prior  to  the  opening,  with  Fred 
Fink  who  will  be  the  manager  of 
the  new  house. 

That  nothing  to  mar  the  success 
of  the  initial  performance  had  been 
left  undone  was  evidenced  by  the 
perfect  smoothness  of  the  night 
performance.  The  usherettes  han- 
dled the  huge  throng  of  people  like 
veterans  in  the  business. 

A  break  in  the  motion  picture 
program  was  made  at  9  p.  m.  when 
W.  T.  Baldwin,  Mayor  of  Oroville, 
was  introduced  and,  following  a 
brief  address,  accepted  the  beauti- 
ful theatre  as  a  public  temple  of 
amusement  for  the  citizens  of  the 
prosperous  community. 

Mayor  Baldwin  was  followed  by 
Charles  F.  Dcuell,  Assemblyman 
from  Butte  County  and  a  resident 
of  Chico,  who  paid  the  T.  &  D. 


Jr.  Enterprises  Corporation  a  high 
compliment  lor  their  great  faith  in 
the  future  of  Oroville  in  "provid- 
ing such  a  magnificent  place  of 
amusement  for  the  pleasure  of  the 
people  of  the  community. 

Mr.  Crank  introduced  President 
M.  A.  Naify  of  the  T.  &  1).  Jr., 
and  R.  A.  McNeill,  the  latter  ad- 
dressing the  audience  on  behalf  of 
the  corporation.  There  are  many 
new  and  up-to-the-minute  features 
about  the  house.  The  lighting  is 
unique  and  original.  The  fixtures 
and  designs  were  installed  by  Thos. 
Day  Company  o'f  San  Francisco. 
Electrical  work  was  done  by  W. 
G.  Gill. 

T.  L.  Pflueger  and  J.  R.  Miller 
were  the  architects  and  Faggoni 
Studios  did  the  decoration.  The 
general  scheme  is  of  Aztec  design 
and  is  particularly  interesting.  A 
Wurlitzer  organ  was  an  innovation 
to  Oroville  theatre-goers  and  was 
admirably  played  by  James  E. 
Lynch. 

C.  F.  Weber  &  Co.  supplied  all 
of  the  seats  and  opera  chairs  of  the 
very  latest  design  and  comfort. 

A  thoroughly  complete  stage 
equipment  and  scenery  set  was  fur- 
nished and  installed  by  the  Ameri- 
can Studios  of  San  Francisco. 
Artist  Fitzkee  quite  outdid  himself 
in  the  elaborate  scenic  investiture 
and  modern  stage  equipment  which 
is    planned    to    accommodate  the 


largest  stage  productions  and  road 
shows  which  will  appear  from  time 
to  time  in  the  house. 

The  artistic  draperies  were  de- 
signed and  hung  by  the  Newman 
Drapery  Shop  of  Polk  street,  San 
Francisco. 

Jack  F'icr  of  National  Screen 
Service  announces  that  George  N. 
Montgomery  and  the  Supreme  Film 
Co.  of  San  FYancisco  and  Los  An- 
geles are  no  longer  connected  with 
the  National  Screen  Service  estab- 
lishment. Louis  Reichert  has  been 
appointed  their  Northern  Califor- 
nia sales  representative  with  tem- 
porary offices  at  298  Turk  street. 

Reichert  is  well  known  by  the 
entire  film  colony  and  exhibitor 
fraternity  in  the  district. 

Contracts  have  been  signed  for  a 
theatre  location  and  building  at 
Placerville  by  the  M.  Blumcnfeld 
Theatre  Circuit.  Plans  have  been 
accepted  and  work  will  begin  at 
once  to  have  the  house  completed 
for  early  fall  opening  this  year. 

Columbia  has  completed  arrange- 
ments to  take  over  the  entire  office 
at  177  Golden  Gate  avenue,  and  it 
now  is  as  up-to-date  as  any  Film 
Exchange  in  San  Francisco. 

E.  B.  Anderson,  formerly  of  the 
Coalinga  Theatre,  was  in  San 
Francisco  looking  over  the  theatre 
situation. 

J.  11.  Goldberg,  Columbia's  Dis- 
trict manager,  was  recently  in  San 
Francisco  going  over  local  situa- 


tions with  Branch  Manager  Wein- 
stcin.  Goldberg  went  on  to  Port- 
land and  Seattle  and  returned  here 
the   following  week. 

Chas.  Frailer  has  sold  his  inter- 
est in  the  Tracy  Theatre  to  the 
Principal  Theatre  Corporation,  of 
which  S.  II.  Levin  is  general  man- 
ager. 

G.  C.  Parsons  has  returned  from 
a  trip  in  the  San  Joaquin  Valley. 

M.  Blumenfield's  interest  in  the 
Strand  at  Gilroy  and  the  Morgan 
Hill  Theatre  at'  Morgan  Hill  has 
been  acquired  by  Hyman  Levin  and 
son,  Ben.  The  theatres  will  con- 
tinue under  the  same  motion  pic- 
ture policy  as  was  in  effect  by  the 
Blumenfeld  Circuit.  Ben  Levin 
will  remain  as  local  manager,  with 
headquarters  at  Gilroy. 

A  2-story  Class-C  theatre  build- 
ing to  have  a  capacity  of  1,500  is 
to  be  erected  in  Merced  for  the 
Merced  Theatre  Company,  Frank 
J.  Alberti,  manager,  at  a  cost  of 
$100,000. 

Sammy  Carr,  former  banjo  so- 
loist at  the  Warfield,  has  signed  up 
for  a  tour  of  the  country,  accord- 
ing to  word  from  Los  Angeles. 

K.  W.  Eminermacher,  head  of  a 
Hamburg,  Germany,  film  company 
was  at  the  Palace,  recently. 

The  Film  Inspection  Machine 
Co.  of  New  York  has  put  out  an 
automatic  inspection  machine  and 
they  are  being  installed  in  the  local 
Fox  Exchange. 


South  West 


THE  annual  election  of  officers 
was  held  on  Monday  at  the 
meeting  of  the  Oklahoma  City 
Film  Board  of  Trade.  Officers  for 
the  vear  I une  1,  1928,  to  June  1, 
1929,  are :  President,  R.  M.  Clark, 
Liberty-Specialty  Film  Co. ;  Vice- 
President,  E.  D.  Brewer,  First  Na- 
tional Pictures,  Inc. ;  Secretary,  C. 
W.  Allen,  Pathc  Exchange,  Inc. ; 
Treasurer,  W.  J.  Cammer ;  Educa- 
tional Film  Exchange  and  Board 
of  Directors,  Wallace  Walthall, 
Home  State  Film  Co.,  W.  P. 
Moran,  Universal  Film  Exchange, 
Roy  E.  Heffner,  Paramount  Fa- 
mous Lasky,  Ottoe  Rohde,  Warner 
Bros.-Vitagraph  and  R.  M.  Clark, 
Liberty  Specialty  Film  Co. 

K.  11.  Blakely,  who  operated  the 
Criterion  theatre  at  Crescent,  Okla., 
before  he  sold  same  to  George 
Graft',  is  looking  for  a  new  loca- 
tion. Mr.  Blakley  has  been  calling 
on  friends  on  Film  Row  the  past 
week. 

G.  R.  Kapeheart,  who  has  been 
operating  the  Lyric  theatre  at 
Wellston,  Okla.,  for  the  past  year, 
has  sold  same  to  Mr.  O.  H.  Coxen. 

V.  A.  Hardin,  owner  of  the  Ma- 
jestic theatre  at  Allen,  Okla.,  has 
sold  his  theatre  to  Mr.  Frank 
Nordean. 


E.  W.  Ballentine,  auditor  from 
the  home  office  of  F.B.O.,  has  been 
visiting  the  local  F.B.O.  office  for 
the  past  few  weeks. 

Sanders  &  Stanford,  of  the  Folly 
theatre  at  Sasakwa,  Okla.,  have 
sold  their  interest  in  this  theatre  to 
Lee  Cooper.  Mr.  Cooper  at  one 
time  operated  the  Blue  Mouse  thea- 
tre at  Atoka,  Okla. 

The  members  of  the  Oklahoma 
City  Film  Board  of  Trade  were 
guests  of  the  Secretary,  Chas.  R. 
Zears,  at  a  stag  dinner  Monday 
evening. 

Miss  Mildred  Stone,  former  Edi- 
tor of  the  Oklahoma  Preview,  who 
has  been  in  Los  Angeles  since  Jan- 
uary 1st,  is  expected  to  return  to 
Oklahoma  City  this  week.  Miss 
Stone  was  forced  to  abandon  her 
work  on  account  of  ill  health  and 
her  many  friends  on  Film  Row  are 
glad  to  know  she  is  now  able  to  re- 
turn to  her  home  here. 

Wallace  Walthall,  manager  of 
Home  State,  went  to  Muskogee. 
Okla.,  last  week. 

H.  N.  Walker  and  W.  O.  Green 
have  opened  a  motor  line  for  trans- 
mission of  films  between  Oklahoma 
City  and  Ada,  Okla.,  and  inter- 
mediate points. 

Walter  Dolin  has  been  added  to 


the  Metro-Goldwyn-Mayer  service 
at  Oklahoma  City. 

Lee  Upchurch  has  opened  a  new 
theatre,  the  Grand,  at  Olustce, 
Okla. 

The  Pleasant  Valley  theatre  at 
Pleasant  Valley,  Okla.,  and  the 
Gem  at  Loco,  Okla.,  has  been 
closed. 

The  Royal  theatre  at  Dow,  Okla., 
has  closed  indefinitely. 

The  name  of  the  Majestic  thea- 
tre at  Ft.  Gibson,  Okla.,  has  been 
changed  to  "Only." 

Toy  White  has  purchased  the 
Liberty  theatre  at  Ada,  Okla.,  from 
J.  M.  Lytic. 

M.  Walker  has  leased  the  Cozy 
theatre  at  Miami,  Okla..  from  Mrs. 
F.  11.  Smith. 

The  Rialto  theatre  at  Hobart, 
Okla.,  is  being  remodeled  and  re- 
decorated. 

C.  A.  Taylor  has  purchased  the 
Roberson  theatre  at  Dierks,  Okla., 
from  E.  C.  Roberson. 

McDonald  &  McDonald  have 
purchased  the  Empress  theatre  at 
Shattuck,  Okla. 

Santos  Garza  has  purchased  the 
Star  theatre  at  Del  Rio.  Texas. 

The  K.  &  K.  Circuit  has  pur- 
chased the  Plainview  theatre  at 
Plainview,  Texas. 


I  Iughcs  &  Kemp  has  purchased 
the  New  theatre  at  De  Queen,  Ark. 

Ed.  Rowley  was  acquitted  of 
Sunday  violation  of  law  at  Little 
Rock,  Ark.,  when  municipal  judge 
Harb  ruled  that  inasmuch  as  the 
show  had  been  operated  for  Arkan- 
sas Crippled  Children's  Hospital, 
no  violation  of  either  state  or  city 
law  has  been  violated. 

Sol  Davidson  has  opened  the 
Davidson  Theatre  Supplv  House 
at  108-110  South  Hudson  Street, 
Oklahoma  City  aid  will  carry 
equipment  for  both  large  and  sman 
theatres. 

M.  K.  Moore,  manager  for  Pub- 
lix  theatre,  the  Capital  at  Okla- 
homa City,  has  been  transferred  to 
the  Joy  and  New  theatres  at  Fort 
Smith,  Ark.,  and  will  be  succeeded 
by  Norman  Prager. 

Chink  Conners  of  the  Rex  thea- 
tre, Purcell.  Okla.,  is  in  an  Okla- 
homa City  hospital,  battling  writh 
appendicitis. 

The  Walters  theatre  at  Walters, 
Okla..  is  being  remodeled. 

The  Cozy  theatre  at  Newkirk, 
Okla..  is  being  repaired. 

C.  W.  Allen,  local  Pathe  man- 
ager. Oklahoma  City,  has  re- 
covered from  a  recent  siege  of  ill- 
ness. 


1496 


Motion    Picture    N  e  zv  s 


Buffalo 


SEVERAL  more  theatre  closures 
were  recorded  in  the  past  week 
in  the  Buffalo  territory.  The  Fill- 
more, a  Buffalo  neighborhood 
house,  closed  its  doors  on  April  23. 
Max  Rosing  operated  it.  The  Fill- 
more used  to  be  a  good  money- 
maker, but,  since  Rosing  opened  the 
beautiful  new  Roosevelt  Theatre 
only  a  few  blocks  away,  patronage 
at  the  Fillmore  began  dropping  off 
until  it  was  decided  to  discontinue 
operations. 

Jim  Wallingford,  one  of  the 
veteran  exhibitors  in  Buffalo,  has 
just  sold  his  Orpheum  Theatre  to 
W.  E.  Currie,  who  recently  dis- 
posed of  the  Linden,  also  a  Buffalo 
neighborhood  house.  Wallingford. 
however,  will  continue  to  do  the 
booking  and  buying  for  the 
Orpheum. 

Word  reached  film  row  in  Buf- 
falo last  week  that  S.  Bosidlo  has 
closed  Everybody's  Theatre  in 
Syracuse. 

Morris  Fogel,  who  operates  the 
Princess  at  Rochester,  notified  the 
Buffalo  exchanges  last  week  that 
he  will  shut  down  the  house  on 
May  31  for  alterations. 

The  Langan  Theatre  at  Syra- 
cuse, after  having  been  closed  for 
nearly  a  year,  has  just  reopened 
its  doors  under  the  management  of 
F.  M.  Croop,  a  newcomer  to  the 
exhibition  ranks.  Mr.  Croop  was 
showered  with  the  good  wishes  of 
Western  New  York's  filmdom  in 
his  venture. 

The  Geddes  Theatre  in  Syracuse, 
which  has  been  closed  for  some 
time,  has  reopened  again,  under  the 
management  of  C.  j.  Forrest. 

_  Well-authenticated  reports  were 
circulated  here  last  week  that  nego- 
tiations have  reached  an  advanced 
stage  for  the  construction  of  a  first- 
run  house  at  La  Salle,  N.  Y.,  just 
outside  of  Niagara  Falls.  It  is 
known  that  plans  for  the  project 
were  conceived  some  time  ago,  and 
have  been  going  forward  steadily 
since.  Bids  have  been  asked  for, 
and  everything  is  set  to  wind  up  the 
preliminary  details  before  actual 
construction  work  begins.  The 
backers  of  the  project,  however,  do 
not  want  their  names  made  known 
at  this  time. 

Convention  season  is  on  in  full 
bloom  and  those  from  Buffalo's 
movie  circles  who  have  not  yet  at- 
tended any  conventions  this  year 
are  preparing  to  do  so  pretty  soon. 
H.  T.  Dixon,  manager  of  the  F  B 
O  exchange,  is  planning  to  leave 
about  May  12  for  Chicago  to  at- 
tend the  F  B  O  national  sales  con- 
vention there  on  May  14  at  the 
Drake  Hotel.  Oscar  Hanson,  chief 
of  the  Pathe  exchange  here,  will  at- 
tend Pathe's  national  convention  a 
week  later,  on  May  21,  also  in  the 
Drake  at  Chicago. 

One  of  the  distinguished  visitors 
to  film  row  here  last  week  was 
"Dad"  Fitzer,  father  of  the  famous 
Four  Fitzer  Brothers,  who  have 
followed  his  footsteps  in  cutting  out 
careers  for  themselves  in  the  thea- 
trical business.  The  Fitzers  have 
extensive  holdings  in  various  cities, 
notably  Syracuse  and  Kenmore. 

Howard    Brink,  commander-in- 


chief  of  Educational's  forces  in  this 
corner  of  the  forests,  breezed  in  last 
Saturday  from  an  extended  tour 
through  the  Rochester  and  Syra- 
cuse territory,  and  announced  he 
already  has  bought  a  new  pair  of 
pajamas  in  stocking  up  his  ward- 
robe before  entraining  for  Montreal 
in  May  to  attend  Educational's  na- 
tional sales  convention. 

A  majority  of  the  exhibitors  in 
the  Buffalo  zone  reported  last  week 
that  the  unseasonable  cool  weather 
thus  far  this  spring  has  greatly 
stimulated  business.  "Let  the  peo- 
ple kick  about  the  late  spring,"  said 
one  of  the  showmen,  "we  don't 
mind  it  so  long  as  they  keep  coming 
to  the  movies." 

William  H.  Raynor — "Bill"  to 
his  film-folk  buddies — returned  last 
week  from  another  one  of  his  fly- 
ing trips  to  New  York  and  an- 
nounced that  he  had  done  quite  a 
bit  of  business  for  his  Lafayette 
Square  Theatre. 

Meyer  Part,  of  the  Variety 
Theatre,  at  Baldwinsville,  and  Jim 
Cranides,  of  the  Palace,  at  Olean, 
visited  the  Warner  exchange  here 
last  week  and  the  genial  Miss 
Uappaport,  booker  extraordinary, 
helped  them  arrange  bookings  for 
May  and  June. 

C.  E.  Almy,  manager  of  the 
Warner  Brothers  exchange,  spent 
three  days  in  New  York  City  last 
week  attending  a  sales  convention. 

The  police  department  recently 
declared  war  on  traffic  law  vio- 
lators. And  about  ten  of  the  boys 
in  film  row  are  now  out  $5  each. 

Elmer  Lux,  who  combines  his 
booking  activities  at  the  F  B  O  ex- 
changes here  with  selling  jaunts  to 
the  nearby  bushes,  started  out  in 
his  famous  flivver  last  week  for  the 
"Lake  Shore  sticks."  He  never  got 
there,  however.  Somewhere  in 
South  Buffalo  the  trusty  machine 
began  falling  apart,  piece  by  piece. 
Elmer  came  back  on  his  roller 
skates  and  had  the  machine  towed 
in. 

Rumors  were  current  last  week 
that  the  Universal  exchange  may 
soon  forsake  the  quarters  it  now 
occupies  in  the  old  Film  Building 
at  257  Franklin  Street,  and  take  a 
lease  on  space  in  the  new  Film 
Building  at  505  Pearl  Street.  If 
this  eventuates,  only  two  exchanges 
— Warner  Brothers  and  R.  C.  Fox 
exchanges — will  be  left  in  the  old 
I7ilm  Building,  which,  until  a  few 
years  ago,  housed  every  exchange 
in  town. 

Visitors  at  the  R.  C.  Fox  ex- 
changes last  week  included  Bill 
Tishkoff,  of  the  Murray  Theatre,  at 
Rochester ;  and  M.  Fogel,  of  the 
Princess  Theatre,  at  Rochester. 
They  were  here  to  arrange  book- 
ings. 

Anna  Murphy  resigned  last  week 
as  poster  clerk  of  the  Universal 
exchange  to  take  a  similar  job  with 
the  R.  C.  Fox  exchanges. 

Col.  Bray,  of  Bray  Productions, 
was  in  town  last  week,  on  his  way 
from  New  York  City  to  the  Pacific 
Coast,  and  visited  some  of  the  ex- 
changes to  chat  with  old  friends 
and,  incidentally,  talk  business.  He 
spent  quite  a  bit  of  time  at  the 


First  Graphic  Exchanges  offices. 

Mr.  Schlaifer,  district  manager 
of  United  Artists,  shook  the  dust 
of  the  home  office  in  New  York 
last  week  for  a  few  days  to  come 
to  Buffalo  and  hold  a  sales  meeting 
at  which  he  told  the  boys  just  how 
it's  done. 

Miss  H.  Samuels,  bookkeeper  at 
the  R.  C.  Fox  exchanges,  celebrated 
her  birthday  last  Friday  by  working 
hard  all  day. 

V.  G.  (Verygood)  Sanford,  go- 
getter  salesman  for  the  Buffalo 
office  of  the  National  Theatre 
Supply  Company,  took  a  trip  to 
Geneseo  last  week  and  came  back 
with  an  order  for  two  Peerless 
lamps  and  a  30-ampere  Unitron 
which  A.  Aprill  is  adding  to  the 
Kinebooth  equipment  of  his  house, 
the  Rex. 

Miss  Esther  Fetes,  secretary  to 
Fred  Zimmerman,  of  the  Theatrical 
Utilities  Enterprises,  was  under  the 
weather  last  week  for  a  few  days 
writh  a  heavy  cold.  She  shook  it 
off,  however,  and  got  back  to  her 
desk  in  time  to  greet  Mr.  Zimmer- 
man on  his  return  from  Pittsburgh, 
where  he  acted  as  master  of  cere- 
monies at  a  get-together  party  of 
exhibitors. 

Henry  Wilkinson,  recently  ap- 
pointed general  manager  of  the 
Pittsburgh  offices  of  the  Theatrical 
Utilities  Enterprises,  came  back 
with  Mr.  Zimmerman  to  make  ar- 
rangements for  moving  his  family 
and  furniture  to  Pittsburgh. 

Film  row  welcomed  Charles 
Hayman,  owner  of  the  Cataract  and 
Strand  Theatres,  at  Niagara  Falls, 
back  to  the  stamping  grounds  last 
week.  Mr.  Hayman,  an  officer  of 
the  Motion  Picture  Theatre  Own- 
ers, spent  two  months  abroad,  and 
recently  returned. 

Ted  O'Shea,  chief  of  the  Metro- 
Goldwyn-Mayer  exchange  here, 
spent  last  Friday  and  Saturday  in 
Pittsburgh  attending  a  regional 
sales  convention  of  the  organization. 

Alex  Weissman,  city  salesman 
for  Metro  -  Goldwyn  -  Mayer,  an- 
nounced last  week  that  he  was  re- 
signing to  return  to  New  York 
City  and  Incandescent  Row.  The 
blazing  lights  have  too  strong  a 
lure  for  him,  he  said,  to  remain  in 
Buffalo. 

Lou  Phillips,  of  New  York  City, 
attorney  there  for  Paramount - 
Famous-Lasky,  and  formerly  secre- 
tary of  the  New  York  City  Film 
Board  of  Trade,  spent  a  couple  of 
days  here  last  week  on  official  busi- 
ness. 

H.  W.  Shannon  notified  Miss 
Marian  Gueth,  secretary  of  the 
Motion  Picture  Theatre  Owners, 
last  week,  that  he  is  no  longer  con- 
nected with  Piccadilly  Theatre  in 
Rochester.  He  is  now  manager  of 
the  Lyndhurst  at  Rochester.  Wil- 
liam Callahan  is  the  new  manager 
of  the  Piccadilly,  which  is  operated 
by  the  Regorson  Corporation. 

Miss  Mildred  Caskey,  who,  by 
virtue  of  being  a  blonde,  is  much 
sought  after  by  the  gentlemen,  will 
have  charge  of  the  Film  Board  of 
Trade  office  during  the  absence  of 
Miss  Emma  Abplanalp  when  the 
latter  goes  to  California  in  May  to 


attend  the  convention  of  Film 
Boards  of  Trade  secretaries.  Miss 
Caskey  is  Miss  Abplanalp's 
assistant. 

Bernard  Getz,  assistant  booker 
of  the  Pathe  exchange  here,  re- 
signed last  week  to  accept  a  similar 
position  with  Independent  Exhibi- 
tors in  New  York  City.  He  had 
been  right-hand  man  to  Lou 
Schindler  for  some  time.  AI 
Teschemacher,  former  booker  of 
Fox  Film  Corporation's  exchange 
here,  was  signed  to  replace  him. 
Thus  "Tesch"  returns  to  his  old 
familiar  post,  for  he  had  been  book- 
ing for  Pathe  for  a  dozen  years  be- 
fore. A  few  years  ago,  he  decided 
to  become  an  exhibitor  and  took 
over  the  Casino  Theatre  here. 

Jack  Berkowitz,  manager  of  First 
Graphic  Exchanges,  here,  got  the 
traveling  urge  last  week,  and 
boarded  a  train  for  New  York  City 
to  transact  some  business  there. 

Shea's  Buffalo  will  join  in  the 
observance  of  National  Music 
Week  on  May  6.  Herbert  Straub 
and  the  theatre's  symphony  orches- 
tra will  play  special  music  numbers, 
along  with  Tom  Grierson,  organist, 
and  they  also  will  broadcast  special 
music  programs  over  the  radio. 


Southeast 


MRS.  GERTRUDE  SHORT, 
who  has  been  connected  with 
M-G-M's  Charlotte  exchanges  as 
secretary  to  the  manager,  has  re- 
signed and  is  now  with  National 
Theatres  Supply  Company. 

D.  W.  Townsend,  who  has 
owned  the  Princess  theatre  in  Fay- 
etteville,  N.  C,  for  many  years  but 
which  he  had  leased  to  Donald  M. 
Eaves,  of  Eaves  Theatre  Circuit, 
Union,  S.  C,  for  the  past  several 
months,  has  again  taken  active 
charge  of  that  house. 

E.  R.  Medd  has  sold  his  Bijou 
theatre,  Florence,  S.  C,  to  J.  M. 
O'Dowd,  who  also  has  the  O'Dowd 
theatre  in  that  city. 

J.  A.  Reynolds  and  George 
Hughes,  formerly  owners  of  the 
Grand  theatre,  Greer,  S.  C,  have 
purchased  the  Columbia  theatre,  Al- 
bermarle,  N.  C,  from  Mrs.  Sadie 
Smith  LeFeaux. 

The  Carolina  theatre,  Chester, 
S.  C.  (which  is  the  old  Chestonian 
theattte),,  has  been  transferred 
from  Mrs.  L.  D.  Eaves,  of  Union, 
S.  C,  to  F.  M.  Hamilton. 

N.  C.  Black  has  sold  the  New 
theatre,  Bamberg,  S.  C,  to  F.  A. 
Hand,  Jr. 

H.  H.  Mongo  has  purchased  the 
Jefferson  theatre,  Jefferson,  S.  C. 
T.  F.  McCaskill  is  the  former 
owner. 

The  Gem  theatre,  Reidsville,  S. 
C,  colored  house,  has  been  pur- 
chased by  W.  S.  Scales,  who  owns 
the  Lincoln  theatre  in  Winston- 
Salem.  J.  B.  McGee  was  the  for- 
mer owner. 


May    5 ,    19  28 


San  Francisco 


A THING  quite  apart  from  the 
usual  theatre  opening  was 
that  of  the  new  T.  &  D.,  Jr.,  Enter- 
prises new  State  Theatre  premiere 
at  Oroville,  April  7th,  when  all  was 
actually  in  readiness. 

The  house  opened  at  a  matinee 
to  break  in  the  newness  and  to 
have  assurance  that  every  detail 
was  complete. 

Manager  VV.  A.  Crank,  who  is  to 
he  the  local  manager  of  the  T.  & 
D.  Jr.'s  new  theatre  at  Chico, 
which  opened  April  28th.  was 
master  of  ceremonies.  Mr.  Crank 
had  been  on  the  job  several  days 
prior  to  the  opening,  with  Fred 
Fink  who  will  be  the  manager  of 
the  new  house. 

That  nothing  to  mar  the  success 
of  the  initial  performance  had  been 
left  undone  was  evidenced  by  the 
perfect  smoothness  of  the  night 
performance.  The  usherettes  han- 
dled the  huge  throng  of  people  like 
veterans  in  the  business. 

A  break  in  the  motion  picture 
program  was  made  at  9  p.  m.  when 
\V.  T.  Baldwin,  Alayor  of  Oroville, 
was  introduced  and,  following  a 
brief  address,  accepted  the  beauti- 
ful theatre  as  a  public  temple  of 
amusement  for  the  citizens  of  the 
prosperous  community. 

Mayor  Baldwin  was  followed  by 
Charles  F.  Deuell,  Assemblyman 
from  Butte  County  and  a  resident 
of  Chico,  who  paid  the  T.  &  D. 


Jr.  Enterprises  Corporation  a  high 
compliment  for  their  great  faith  in 
the  future  of  Oroville  in  "provid- 
ing such  a  magnificent  place  of 
amusement  for  the  pleasure  of  the 
people  of  the  community. 

Mr.  Crank  introduced  President 
M.  A.  Naify  of  the  T.  &  D.  Jr., 
and  R.  A.  McNeill,  the  latter  ad- 
dressing the  audience  on  behalf  of 
the  corporation.  There  arc  many 
new  and  up-to-the-minute  features 
about  the  house.  The  lighting  is 
unique  and  original.  The  fixtures 
and  designs  were  installed  by  Thos. 
Day  Company  of  San  Francisco. 
Electrical  work  was  done  by  W. 
G.  Gill. 

T.  L.  Pflueger  and  J.  R.  Miller 
were  the  architects  and  Faggoni 
Studios  did  the  decoration.  The 
general  scheme  is  of  Aztec  design 
and  is  particularly  interesting.  A 
Wurlitzer  organ  was  an  innovation 
to  Oroville  theatre-goers  and  was 
admirably  played  by  James  E. 
Lynch. 

C.  F.  Weber  &  Co.  supplied  all 
of  the  seats  and  opera  chairs  of  the 
very  latest  design  and  comfort. 

A  thoroughly  complete  stage 
equipment  and  scenery  set  was  fur- 
nished and  installed  by  the  Ameri- 
can Studios  of  San  Francisco. 
Artist  Fitzkee  quite  outdid  himself 
in  the  elaborate  scenic  investiture 
and  modern  stage  equipment  which 
is    planned    to    accommodate  the 


largest  stage  productions  and  road 
shows  which  will  appear  from  time 
to  time  in  the  house. 

The  artistic  draperies  were  de- 
signed and  hung  by  the  Newman 
Drapery  Shop  of  Polk  street,  San 
Francisco. 

Jack  Fier  of  National  Screen 
Service  announces  that  George  N. 
Montgomerx  and  the  Supreme  Film 
Co.  of  San  Francisco  and  Los  An- 
geles are  no  longer  connected  with 
the  National  Screen  Service  estab- 
lishment. Louis  Reichert  has  been 
appointed  their  Northern  Califor- 
nia sales  representative  with  tem- 
porary offices  at  298  Turk  street. 

Reichert  is  well  known  by  the 
entire  film  colony  and  exhibitor 
fraternity  in  the  district. 

Contracts  have  been  signed  for  a 
theatre  location  and  building  at 
Placerville  by  the  M.  Blumenfeld 
Theatre  Circuit.  Plans  have  been 
accepted  and  work  will  begin  at 
once  to  have  the  house  completed 
for  early  fall  opening  this  year. 

Columbia  has  completed  arrange- 
ments to  take  over  the  entire  office 
at  177  Golden  Gate  avenue,  and  it 
now  is  as  up-to-date  as  any  Film 
Exchange  in  San  Francisco. 

E.  B.  Anderson,  formerly  of  the 
Coalinga  Theatre,  was  in  San 
Francisco  looking  over  the  theatre 
situation. 

J.  II.  Goldberg,  Columbia's  Dis- 
trict manager,  was  recently  in  San 
Francisco  going  over  local  situa- 


tions with  Branch  Manager  W'ein- 
stein.  Goldberg  went  on  to  Port- 
land and  Seattle  and  returned  here 
the  following  week. 

Chas.  Frailer  has  sold  his  inter- 
est in  the  Tracy  Theatre  to  the 
Principal  Theatre  Corporation,  of 
which  S.  II.  Levin  is  general  man- 
ager. 

G.  C.  Parsons  has  returned  from 
a  trip  in  the  San  Joaquin  Valley. 

M.  Blumenfield's  interest  in  the 
Strand  at  Gilroy  and  the  Morgan 
Hill  Theatre  at  Morgan  Hill  has 
been  acquired  by  Hyman  Levin  and 
son,  Ben.  The  theatres  will  con- 
tinue under  the  same  motion  pic- 
ture policy  as  was  in  effect  by  the 
Blumenfeld  Circuit.  Ben  Levin 
will  remain  as  local  manager,  with 
headquarters  at  Gilroy. 

A  2-story  Class-C  theatre  build- 
ing to  have  a  capacity  of  1,500  is 
to  be  erected  in  Merced  for  the 
Merced  Theatre  Company,  Frank 
J.  Alberti,  manager,  at  a  cost  of 
$100,000. 

Sammy  Carr,  former  banjo  so- 
loist at  the  Warficld,  has  signed  up 
for  a  tour  of  the  country,  accord- 
ing to  word  from  Los  Angeles. 

K.  \V.  Emmermacher,  head  of  a 
Hamburg,  Germany,  film  company 
was  at  the  Palace,  recently. 

The  Film  Inspection  Machine 
Co.  of  New  York  has  put  out  an 
automatic  inspection  machine  and 
they  are  being  installed  in  the  local 
Fox  Exchange. 


South  West 


THE  annual  election  of  officers 
was  held  on  Monday  at  the 
meeting  of  the  Oklahoma  City 
Film  Board  of  Trade.  Officers  for 
the  year  June  1,  1928,  to  June  1, 
1929,  are :  President,  R.  M.  Clark, 
Liberty-Specialty  Film  Co.;  Vice- 
President,  E.  D.  Brewer,  First  Na- 
tional Pictures,  Inc. ;  Secretary,  C. 
W.  Allen,  Pathe  Exchange,  Inc. ; 
Treasurer,  \V.  J.  Cammer ;  Educa- 
tional Film  Exchange  and  Board 
of  Directors,  Wallace  Walthall, 
Home  State  Film  Co.,  W.  P. 
Moran,  Universal  Film  Exchange, 
Roy  E.  Heffner,  Paramount  Fa- 
mous Lasky,  Ottoe  Rohdc,  Warner 
Bros.-Vitagraph  and  R.  M.  Clark, 
Liberty  Specialty  Film  Co. 

K.  II.  Blakely,  who  operated  the 
Criterion  theatre  at  Crescent,  Okla., 
before  he  sold  same  to  George 
Graff,  is  looking  for  a  new  loca- 
tion. Mr.  Blakley  has  been  calling 
on  friends  on  Film  Row  the  past 
week. 

G.  R.  Kapeheart,  who  has  been 
operating  the  Lyric  theatre  at 
Wellston,  Okla.,  for  the  past  year, 
has  sold  same  to  Mr.  O.  H.  Coxen. 

V.  A.  Hardin,  owner  of  the  Ma- 
jestic theatre  at  Allen,  Okla.,  has 
sold  his  theatre  to  Mr.  Frank 
Nordean. 


E.  W.  Ballentine,  auditor  from 
the  home  office  of  F.B.O.,  has  been 
visiting  the  local  F.B.O.  office  for 
the  past  few  weeks. 

Sanders  &  Stanford,  of  the  Folly 
theatre  at  Sasakwa,  Okla.,  have 
sold  their  interest  in  this  theatre  to 
Lee  Cooper.  Mr.  Cooper  at  one 
time  operated  the  Blue  Mouse  thea- 
tre at  Atoka,  Okla. 

The  members  of  the  Oklahoma 
City  Film  Board  of  Trade  were 
guests  of  the  Secretary,  Chas.  R. 
Zears,  at  a  stag  dinner  Monday 
evening. 

Miss  Mildred  Stone,  former  Edi- 
tor of  the  Oklahoma  Preview,  who 
has  been  in  Los  Angeles  since  Jan- 
uary 1st,  is  expected  to  return  to 
Oklahoma  City  this  week.  Miss 
Stone  was  forced  to  abandon  her 
work  on  account  of  ill  health  and 
her  many  friends  on  Film  Row  are 
glad  to  know  she  is  now  able  to  re- 
turn to  her  home  here. 

Wallace  Walthall,  manager  of 
Home  State,  went  to  Muskogee. 
Okla.,  last  week. 

H.  N.  Walker  and  W.  O.  Green 
have  opened  a  motor  line  for  trans- 
mission of  films  between  Oklahoma 
City  and  Ada,  Okla.,  and  inter- 
mediate points. 

Walter  Dolin  has  been  added  to 


the  Metro-Goldwyn-Mayer  service 
at  Oklahoma  City. 

Lee  Upchurch  has  opened  a  new 
theatre,  the  Grand,  at  Olustce, 
Okla. 

The  Pleasant  Valley  theatre  at 
Pleasant  Valley,  Okla.,  and  the 
Gem  at  Loco,  Okla.,  has  been 
closed. 

The  Royal  theatre  at  Dow,  Okla., 
has  closed  indefinitely. 

The  name  of  the  Majestic  thea- 
tre at  Ft.  Gibson,  Okla.,  has  been 
changed  to  "Only." 

Toy  White  has  purchased  the 
Liberty  theatre  at  Ada,  Okla.,  from 
J.  M.  Lytle. 

M.  Walker  has  leased  the  Cozy 
theatre  at  Miami,  Okla.,  from  Mrs. 
F.  H.  Smith. 

The  Rialto  theatre  at  Hobart, 
Okla.,  is  being  remodeled  and  re- 
decorated. 

C.  A.  Taylor  has  purchased  the 
Roberson  theatre  at  Dierks,  Okla., 
from  E.  C.  Roberson. 

McDonald  &  McDonald  have 
purchased  the  Empress  theatre  at 
Shattuck,  Okla. 

Santos  Garza  has  purchased  the 
Star  theatre  at  Del  Rio,  Texas 

The  EC  &  K.  Circuit  has  pur- 
chased the  Plainview  theatre  at 
Plain  view,  Texas. 


Hughes  &  Kemp  has  purchased 
the  New  theatre  at  De  Queen,  Ark. 

Ed.  Rowley  was  acquitted  of 
Sunday  violation  of  law  at  Little 
Rock,  Ark.,  when  municipal  judge 
Harh  ruled  that  inasmuch  as  the 
show  had  been  operated  for  Arkan- 
sas Crippled  Children's  Hospital, 
no  violation  of  either  state  or  city 
law  has  been  violated. 

Sol  Davidson  has  opened  the 
Davidson  Theatre  Supply  House 
at  108-110  South  Hudson  Street, 
Oklahoma  City  and  will  carry 
equipment  for  both  large  and  smal\ 
theatres. 

M.  K.  Moore,  manager  for  Pub- 
lix  theatre,  the  Capital  at  Okla- 
homa City,  has  been  transferred  to 
the  Joy  and  New  theatres  at  Fort 
Smith.  Ark.,  and  will  be  succeeded 
by  Norman  Prager. 

Chink  Conners  of  the  Rex  thea- 
tre, Purcell,  Okla.,  is  in  an  Okla- 
homa City  hospital,  battling  with 
appendicitis. 

The  Walters  theatre  at  Walters, 
Okla.,  is  being  remodeled. 

The  Cozy  theatre  at  Ncwkirk, 
Okla..  is  being  repaired. 

C.  W.  Allen,  local  Pathe  man- 
ager, Oklahoma  City,  has  re- 
covered from  a  recent  siege  of  ill- 
ness. 


1498 


Motion    Picture  News 


Seattle 


JOHN  HAMRICK,  owner  and 
general  manager  of  the  Blue 
Mouse  Theatres  in  Seattle,  Port- 
land and  Tacoma,  returned  to  his 
local  office  last  week  after  a  three- 
week's  trip  to  Hollywood  on  a  com- 
bined business  and  pleasure  voyage, 
most  of  the  time  being  spent 
around  the  Warner  studios  and  of- 
fices. After  a  few  days  here,  Mr. 
Hamrick  packed  up  again  and  de- 
parted for  New  York,  where  he  had 
scheduled  conferences  with  Harry 
Warner  to  discuss  next  season's 
product  for  his  Blue  Mouse  The- 
atres and  the  new  Music  Box  The- 
atre in  this  city. 

Pete  Carroll,  well-known  film 
man  of  the  Northwest  territory, 
lately  a  special  representative  for 
Metro-Goldwyn-Mayer's  short  sub- 
ject department,  last  week  assumed 
the  management  of  the  local  Co- 
lumbia Films  Exchange.  He  suc- 
ceeds L.  J.  McGinley,  who  an- 
nounced his  resignation  last  week 
and  will  announce  a  new  connec- 
tion within  the  next  few  weeks. 
Ernest  Gill,  for  several  seasons 


associated  wit  lithe  music  staffs  of 
Pacific  Northwest  Theatres  and 
West  Coast  Theatres,  Inc.,  last 
week  was  appointed  director  of 
music  for  Broadcasting  Station 
KOMO  in  Seattle. 

Ray  Felker,  former  supervisor 
of  Universal's  suburban  theatres  in 
the  Pacific  Northwest,  last  week 
announced  his  resignation  with 
that  company,  and  he  has  been  suc- 
ceeded by  Mike  Newman,  former 
"U"  field  representative.  Mr.  New- 
man returns  to  this  territory  after 
an  absence  of  several  years,  and 
takes  up  offices  in  the  Winter  Gar- 
den Theatre. 

Jesse  Goldburg,  one  of  the  high 
officials  of  First  Division  Pictures, 
Inc.,  was  a  visitor  in  town  last 
week,  conferring  with  several  local 
regional  distributors. 

Ben  F.  Shearer,  president  of  the 
B.  F.  Shearer  Company,  Inc., 
local  theatre  equipment  firm,  re- 
turned last  week  from  California, 
and  after  about  three  days  in  his 
office    here,    turned    around  and 


hopped  the  train  again  for  South- 
ern climes,  where  he  has  a  num- 
ber of  contracts  in  work. 

The  Crescent  Amusement  Com- 
pany, headed  by  D.  C.  Millward, 
has  taken  over  another  house,  ac- 
cording to  announcements  made 
this  week.  This  time  it  is  the 
Capitol  Theatre  in  Port  Angeles, 
formerly  owned  by  Charles  H. 
George.  W.  C.  Gowen,  one  of  the 
Crescent  Amusement  leaders,  has 
been  sent  from  Tacoma  to  Port 
Angeles  to  manage  the  house. 

According  to  announcements 
made  here  last  week,  minor  changes 
in  the  projection  room  of  the  Fifth 
Avenue  Theatre  are  now  being 
made,  preparatory  to  the  installa- 
tion of  Movietone  as  a  regular 
weekly  feature  at  the  big  house. 
This  will  be  the  third  Seattle  the- 
atre to  feature  the  ."talkie,"  and 
the  fourth  will  be  Hamrick's 
Music  Box,  now  in  the  course  of 
construction. 

Dr.  T.  M.  Johnson,  former  oper- 
ator of  the  Loi,  Theatre  at  Top- 


penish,  Washington,  spent  a  short 
time  in  Seattle  last  week,  and  an- 
nounces that  he  will  soon  market 
his  newly-perfected  rotary  valve 
motor  which  has  been  in  work  for 
many  months. 

Auditor  C.  MacKain  of  Colum- 
bia Exchanges  returned  to  the  local 
office  last  week  from  Butte,  where 
he  closed  the  regular  office  and  left 
a  shipping  office  instead.  Branch 
Manager  Charles  Knickerbocker  of 
Butte  was  transferred  to  Kansas 
City,  and  E.  R.  Caddy,  Jr.,  has 
been  placed  in  charge  of  the  ship- 
ping office.  Mr.  MacKain  leaves 
this  city  this  week  for  California. 

Walter  McNeish,  former  owner 
of  the  Bijou  Theatre  in  Tacoma, 
is  now  manager  of  the  Bijou  and 
Palace  Theatres  in  that  city,  both 
of  which  houses  belong  to  D.  C. 
M  ill  ward's  Crescent  Amusement 
Company. 

Rolla  Duncan's  new  Avalon  The- 
atre in  Olmpia  was  last  week 
scheduled  for  formal  opening  the 
latter  part  of  April.  It  is  an  850- 
seat  first  run  picture  house. 


St.  Louis 


CONSTRUCTION  has  started 
on  the  theatre  Lonnie  Mc- 
Clure  will  erect  on  North  Main 
street,  Dardanelle,  Ark.  T.  N. 
Downs,  architect,  is  supervising  the 
construction.  The  house,  one-story 
in  heieht,  will  cover  a  site  40  by 
100  feet  and  cost  about  $25,000. 

Lee  Brothers  will  soon  award 
the  contract  for  the  construction 
of  their  Amuse  U  theatre  in  Eng- 
land, Ark.  This  house  will  have  a 
main  and  balcony. 


St.  Louis  film  stocks  closed  on 

the  St.  Louis  Stock  Exchange 
April  28  as  follows :  Skouras  A, 
$41.75  bid  and  $42.50  asked,  a  gain 
of  $2  for  the  week.  A  year  ago 
the  stock  was  held  at  $40  a  share. 
St.  Louis  Amusement  A,  $32  asked. 
A  year  ago  $43.  During  the  week 
500  shares  of  Skouras  stock 
changed  hands,  but  there  were  no 
sales  of  St.  Louis  Amusement 
stock. 


Miss  Edith  Skouras,  daughter  of 
Mr.  and  Mrs.  Charles  Skouras,  won 
a  gold  medal  for  the  best  individ- 
ual address  delivered  in  a  recent 
debate  at  Hosmer  Hall. 

Charles  Skouras  is  vice-presi- 
dent of  Skouras  Brothers  Enter- 
prises. 

Mrs.  Jennie  D'Antoni  is  taking 
bids  on  the  new  theatre  she  plans 
to  erect  in  Picayune,  Miss.  The 
house  will  be  two-story  and  base- 
ment, 140  by  140  feet.    There  will 


be  seven  stores  on  the  ground  floor 
and  12  offices  on  the  second. 

A.  M.  Menee  plans  to  erect  a 
theatre  on  South  Jackson  street, 
Amory,  Miss. 

Contract  has  been  awarded  for 
the  construction  of  the  Strand  the- 
atre in  Homboldt,  la.  J.  Franke 
is  the  manager.  The  house  will  be 
one  story,  40  by  114  feet,  and  cost 
$25,000. 

The  Oskaloosa,  la.,  Opera  House 
will  be  remodeled. 


Cincinnati 


THE  Walnut  Theatre,  Cincin- 
nati, originally  built  for  and 
playing  legitimate  attractions  sev- 
eral years  ago,  but  for  the  past  15 
years  devoted  to  pictures,  is  to  close 
the  middle  of  May,  according  to  an 
announcement  from  the  offices  of 
the  Keith-Libson-Harris-Heidings- 
feld  combinations,  into  the  pos- 
session of  which  interests  the  house 
passed  some  months  ago.  No  rea- 
son is  assigned  for  the  closing,  and 
no  definite  information  has  been 
given  out  as  to  the  future  of  the 
house,  but  it  is  reported  that  the 
present  owners  will  not  reopen 
same.  The  Walnut  has  a  seating 
capacity  of  2,200. 

The  Grand  Opera  House,  Cincin- 
nati, broke  attendance  records  with 
recent  one  week's  showing  of 
"Simba,"  the  Johnson  animal  pic- 
ture. The  house  was  entirely  sold 
out  for  all  but  two  performances. 


G.  B.  Lively,  Gloversville,  N.  Y., 
has  been  appointed  manager  of  the 
Ohio  Schine  Theatre,  Sidney,  Ohio, 
to  succeed  Roy  Boomer,  who  was 
transferred  to  Detroit  to  look  after 
one  of  the  Schine  houses. 

The  Colonial  Theatre,  Dayton, 
Ohio,  is  the  latest  house  in  this 
neck  o'  the  woods  to  install  Movie- 
tone. It  will  be  featured  in  addi- 
tion to  the  Vitaphone,  which  was 
installed  several  months  ago. 

The  Rialto  Theatre,  Dayton, 
Ohio,  in  which  extensive  improve- 
ments have  recently  been  completed, 
now  boasts  of  a  new  Wurlitzer  type 
"Z"  organ,  of  which  Manager  E.  E. 
Coleman  is  unusually  proud. 

Friends  of  Howard  S.  Reeves, 
manager  of  the  Lyric  Theatre, 
Miamisburg,  Ohio,  are  extending 
sympathies  over  the  death  of  his 
mother,  which  occurred  recently. 

Fd    E.    Keen,    the  enterprising 


manager  of  the  Oxford  Theatre, 
Oxford,  Ohio,  recently  played  a 
benefit  for  the  Kiwanis  Club  of  that 
city,  which  was  very  largely  at- 
tended. 

For  the  first  time  in  its  history, 
the  Miami  Valley  Chautauqua, 
which  is  an  annual  event  near 
Franklin,  Ohio,  will  show  movies 
this  year.  Ten  first-run  pictures 
have  been  selected. 

Griff.  Granger,  manager  of  the 
Kaypee  Theatre,  Mt.  Gilead,  Ohio, 
the  smallest  first-run  theatre  in  the 
state,  who  has  many  novel  innova- 
tions to  his  credit,  has  now  organ- 
ized a  baseball  team,  named  after 
his  house. 

John  Schwalm,  manager  of  the 
Rialto  Theatre,  Hamilton,  Ohio,  re- 
cently played  host  to  a  number  of 
local  kiddies  at  a  special  Saturday 
morning  matinee. 

Fred  Hilton,  75,  former  manager 


of  the  Orpheum  Theatre,  and 
Opera  House,  Mansfield,  Ohio,  died 
at  his  home  in  Toledo,  Ohio,  fol- 
lowing a  lingering  illness.  He  re- 
tired from  theatrical  life  several 
years  ago. 


Minneapolis 


1*HE  Orpheum  theatre  at  Fer- 
gus Falls,  Minn.,  has  been  re- 
modeled and  is  now  reopened. 

Bennie  Berger  of  Grand  Forks, 
N.  D.,  has  purchased  the  Grand 
theatre  at  Bemidji,  Minn.,  and  leased 
the  Elko  theatre  in  the  same  city. 

Robert  Redburn  is  the  new  man- 
ager of  the  Wapazo  theatre  at  Re- 
delm,  S.  D,  which  has  just  been 
reopened. 


May    5,  1928 


1499 


New  York  &  New  Jersey 


THE  Motion  Picture  Operators 
Union,  local  306,  has  chosen 
Sam  Kaplan,  Charles  Eichorn, 
Frank  Day,  David  Engel,  Max 
Feinberg,  Simon  Terr,  John  Le- 
fantc  and  F.  E.  Castle  as  dele- 
gates to  the  convention  of  Interna- 
tional Alliance  of  Theatrical  and 
Stage  Employees  and  Motion  Pic- 
ture Operators  to  be  held  at  De- 
troit, June  4. 

Several  changes  have  occurred 
among  the  Consolidated  Amuse- 
ment Company's  local  theatres  since 
the  appointment  of  Rudolph 
Kuelm  as  general  manager  of  the 
Lawrence  Bolongino  Theatre  Cir- 
cuit. Wm.  Miskell  succeeds  Frank 
Giovanni  at  the  Jerome  and  Chas. 
Mittlemark  replaces  Louis  Mitnick 
at  the  Mt.  Eden.  As  mentioned  in 
last  week's  News,  Frank  Giovanni 
has  joined  with  the  Joelson-Such- 
man  circuit  at  the  Ritz  theatre. 
Other  changes  are  expected  to  be 
made  in  the  Consolidated  houses. 

"Cove  Theatres"  is  reported  to 
be  the  new  name  for  the  Joelson- 
Sucbman  Theatre  Enterprises. 

No  doubt  thinking  to  duplicate  a 
■feat  by  which  the  safe  of  another 


uptown  New  York  City  theatre  was 
recently  hauled  away  on  a  truck 
by  yeggmen,  a  gang  tried  the  trick 
on  the  Jerome  theatre  last  week 
but  was  unsuccessful  in  the  under- 
taking. 

Harry  Thomas,  of  First  Division 
Pictures,  celebrated  a  birthday  last 
week. 

Fox  is  reported  to  have  extended 
the  lease  on  the  Gaiety  theatre  un- 
til July  1.  The  arrangement  was 
made  with  Patbe,  the  present 
holder. 

Joe  Weinstock  has  purchased  the 
new  theatre  recently  constructed  by 
Julius  Joclson  at  167th  street  and 
lerome  avenue.  The  house  will 
seat  2,300. 

Al  Gould  is  reported  as  having 
disposed  of  his  interest  in  the  Con- 
course theatre,  upper  New  York 
City,  to  G.  A.  Ryan. 

Al  Horsten  is  the  new  managing 
director  of  the  Park  Lane  theatre, 
controlled  by  Charles  O'Reilly  and 
Al  Gould. 

Morris  Blinder's  Tuxedo  theatre 
is  scheduled  to  open  Decoration 
Day. 

Louis  Ganz,  formerly  with  the 


Consolidated  Amusement  Company 
as  assistant  general  manager,  is 
now  in  charge  of  Al  Jotlson's  Tre- 
mont  theatre. 

After  an  illness  of  six  weeks 
Herman  Starr,  purchasing  agent 
for  the  Joelson-Suchman  Circuit, 
is  again  back  at  his  desk. 

Chester  Sawyer,  well  known  ex- 
ecutive of  Howell's  Cine  Equip- 
ment Co.  when  that  company  was 
managed  by  Joe  Hornstein,  has  re- 
turned from  a  four  weeks'  trip  to 
Cuba. 

Jack  Steinman  recently  purchased 
new  equipment  for  his  Metro  the- 
atre from  National  Theatre  Sup- 
ply. Joe  Hornstein  also  recently 
equipped  the  new  Edison  Auditor- 
ium, Trcmont  avenue  and  177th 
street. 

The  Stanley-Fabian  Circuit  has 
remodeled  the  Strand  theatre, 
Bayonne,  N.  T. 

The  Fox  City  theatre  is  running 
a  strigbt  picture  program. 

The  Park  Plaza  has  included 
vaudeville  with  its  program. 

The  Greenwich  Village  theatre 
has  reopened  with  a  straight  pic- 
ture program. 


After  several  years  as  salesnioii 
for  Big  U,  Joe  Weinberg  lias 
joined  F.  B.  O.  and  will  cover 
Manhattan  and  the  Bronx. 

O.  H.  Yorence  is  in  charge  >>i 
Ixiew's  Willard  at  Woodhaven 
while  Manager  George  Cann  is 
laid  up  with  an  eye  infection. 

George  Reddy,  formerly  with  the 
Pathe  publicity  office,  is  working 
with  various  theatres  in  the  Loew 
circuit. 

Dave  Solomon,  of  National  The- 
atre Supply,  sent  us  a  long  >t«>ry 
about  how  successful  Manager 
Morris  Suchman  was  in  putting 
over  a  Vitaphone  picture  at  Syd- 
ney Cohen's  Empire  theatre  with- 
out any  Vitaphone.  Dave  told  the 
writer  that  it  was  a  great  story 
— and  it  may  be — but  after  reading 
an  entire  page  of  typewritten  copy 
we  found  that  Dave  had  neglected 
to  state  just  how  Morris  accom- 
plished this  stunt.  Therefore,  while 
taking  for  granted  that  Mr.  Such- 
man  gave  a  worthy  presentation  of 
the  picture  and  passing  along  to 
him  compliments,  it  will  be  neces- 
sary to  await  further  information 
from  Mr.  Solomon. 


Baltimore 


TWO  Baltimore  first  run  mov- 
ing picture  houses  closed  on 
Saturday  night,  April  28.  One  is 
•the  Palace,  which  has  been  show- 
ing moving  pictures  with  burlesque 
on  a  grind  policy,  which  will  not 
reopen  until  the  fall,  according  to 
present  plans.  The  other  is  the 
Rivoli,  which,  according  to  an  an- 
nouncement outside  the  playhouse, 
the  reopening  date  will  be  an- 
nounced later. 

The  reason  for  the  Rivoli  clos- 
ing, which  is  under  the  management 
of  Frank  Price.  Jr.,  and  operated  by 
the  Wilson  Amusement  Co.,  has  not 
been  announced,  but  business  has 
fallen  off  there  considerably  during 
the  past  season  and  particularly 
since  the  Rivoli  has  not  been  ad- 
vertising in  two  newspapers  and 
has  curtailed  all  advertising  in  oth- 
ers. 

Gaertner  Brothers,  who  operate 
the  Ritz  and  Red  Wing  theatres 
here,  has  just  opened  their  new 
Yilnia  theatre,  in  the  suburban 
section  of  the  city. 

They  are  officers  in  the  Yilma 
Amusement  Company,  which  will 
operate  the  playhouse.  The  the- 
atre was  designed  by  John  C. 
Eyring,  architect.  It  cost  about 
$125,000  and  has  a  seating  capacity 
of  900  persons.  The  interior  is 
•decorated  in  ivory,  grey  and  gold. 

Charles  A.  Koerner  has  been  ap- 
pointed assistant  office  manager  of 
the  Frank  H.  Durkee  moving  pic- 
ture interests  operating  the  Palace, 
Bdnord,  Grand.  Boulevard  and 
other  Baltimore  theatres. 

Harry  Webb,  formerly  president 
of  the  Parkway  Theatre  Company, 


before  it  was  sold  to  the  White- 
hurst  Interests,  and  Frank  H.  Dur- 
kee, president  of  several  theatre 
companies  here,  are  said  to  be  in- 
terested in  the  new  moving  picture 
theatre  and  public  library  room 
which  is  planned  to  be  built  at  Ed- 
mondson  avenue  and  Edgemont 
street,  according  to  a  bill  which  has 
been  introduced  into  the  City  Coun- 
cil here. 

An  unfavorable  report  on  Day- 
light Saving  for  Baltimore,  which 
was  submitted  to  the  City  Council 
by  the  special  committee  of  ten  ap- 
pointed to  investigate  public  senti- 
ment on  the  matter  was  adopted  by 
the  Council  Monday  night,  April 
23,  by  a  unanimous  vote.  A  public 
hearing  had  been  held  by  the  com- 
mittee the  Friday  afternoon  pre- 
vious to  the  voting  and  it  was  on 
the  result  of  that  hearing  that  the 
unfavorable  report  was  based. 

M.  Lang,  formerly  manager  of 
the  Capitol  theatre,  Richmond,  Va., 
has  been  appointed  resident  mana- 
ger for  the  Equity  Theatres  Corp., 
of  the  Metropolitan  theatre  here. 

Jack  Levy,  theatre  manager  of 
Equity,  has  been  in  Baltimore  for 
some  time  operating  the  house.  He 
has  returned  to  his  duties  in  Phila- 
delphia. 

The  Supreme  Bench  of  Baltimore 


City  has  taken  under  consideration 
the  motion  for  a  new  trial  in  the 
Sunday  Blue  Law  case  against 
John  G.  Callan  and  his  associates. 

John  Phillip  Hill,  former  Con- 
gressman, one  of  the  attorneys  for 
Mr.  Callan,  argued  the  new  trial 
motion  before  the  Supreme  Bench 
in  the  case  of  Callan  "and  his  as- 
sociates" to  show  movies  in  Balti- 
more on  Sunday  recently,  with 
Paul  B.  Mules. 

Mr.  Callan.  who  is  president  of 
the  Liberty  Defense  League,  and 
was  a  former  member  of  the  House 
of  Delegates,  was  present  at  the 
hearing,  before  the  nine  judges  of 
the  bench. 

Joshua  W.  Levering  and  Dr.  W. 
W.  Davis,  of  the  Lord's  Day  Al- 
liance, were  present  at  the  hearing 
also. 

It  is  contended  by  the  attorneys 
that  the  law  which  requires  an 
opera  house  to  be  kept  closed  on 
Sunday  is  not  applicable  to  a  mo- 
tion picture  theatre.  Sunday  con- 
certs have  been  given  in  Baltimore 
at  the  Lyric  and  motion  pictures 
have  been  shown  in  churches  on 
Sunday  also  and  it  should  have 
been  permitted  them  to  show  them 
at  the  former  trial  it  was  argued. 

Within  the  meaning  of  the  Sun- 
day law,  the  sale  of  an  admission 


ticket  is  not  a  sale  of  goods  or 
merchandise. 

Assistant  State's  Attorney  Hil- 
lary W.  Gans  argued  against 
granting  a  new  trial. 

In  his  argument  also  Mr.  Hill 
explained  that  stereopticon  views 
of  the  Holy  Land  have  been  shown 
in  churches  on  Sunday  and  only 
in  the  speed  with  which  the  views 
have  changed  does  that  differ  from 
showing  of  motion  pictures. 

The  quarters  of  J.  Louis  Rome, 
general  manager  of  the  Associated 
Theatres  Company,  and  his  brother 
Hvman,  were  badly  damaged  when 
the  Clyburne  Court  apartments 
owned  by  Hyman,  were  dam- 
aged recently  when  the  floor  and 
roof  were  burned. 

A  ventilating  air  cooling  system 
is  being  installed  in  the  Apollo  the- 
atre here,  operated  by  the  Associ- 
ated Theatres  Company,  J.  Ixims 
Rome,  general  manager. 

An  operation  to  have  his  tonsils 
removed  was  performed  recently 
on  George  W.  Jacobs,  manager  of 
the  Goldfield  theatre. 

J.  M.  Shellman,  motion  picture 
editor  of  the  Baltimore  Sun.  has 
started  work  on  his  fourth  novel, 
entitled  "Hell  Changes  Manage- 
ment." 


EMPIRE  FILM  VAULTS,  INC. 

723  Seventh  Ave.,  N.  Y.  Bryant  5437-5736-2180 

STORAGE  OF  MOTION  PICTURE  FILMS 


1500 


J\I  o  t  i  o  n    Picture    N  e%v  s 


Dallas 


CHARLES  E.  KESSNICH, 
southern  division  manager  for 
Metro-Goldwyn,  and  Leroy  Bickel, 
manager  of  the  Dallas  M-G-M  ex- 
change attended  the  M-G-M  Sales 
Convention  in  Kansas  City. 

R.  B.  (Pug)  Jones,  managing  di- 
rector of  the  Worth  Theatre,  Ft. 
Worth,  made  his  usual  trip  to  Dal- 
las to  get  a  few  pointers  on  theatre 
operation  from  the  Palace  Theatre, 
Dallas. 

C.  B.  Stiff,  southern  district  man- 
ager for  Publix,  John  Friedel,  man- 
ager Publix  De  Luxe  division,  and 
J.  J.  Deitch,  district  booker,  are  in 
Washington,  I).  Q,  attending  the 
Paramount  Sales  Convention. 

E.  H.  Kleinert,  musical  director 
of  the  Melba  Theatr  is  in  New 
York  City  on  business. 

Julia  Dawn,  organist  at  the 
Melba  Theatre,  Dallas,  is  guest  or- 
ganist at  the  Denver  Theatre,  Den- 
ver, Colorado,  and  will  remain  there 
during  the  next  month. 

Al  Lichtman,  general  sales  man- 
ager for  the  United  Artists  was  a 
guest  of  the  United  Artists  Dallas 
Exchange  and  Mr.  Ralph  A.  Mor- 
row, manager  of  the  local  U.  A. 
office. 

W.  W.  Rucker,  assistant  man- 
ager of  the  Famous  Players  Lasky 
Dallas  Exchange  reports  that  busi- 


ness is  unusually  good,  and  every- 
thing indicates  that  it  will  continue 
to  be  good.  Mr.  Rucker  is  in 
charge  of  the  local  office  at  the 
present  time,  due  to  the  transfer 
of  Oscar  Morgan  to  the  Kansas 
City  branch.  Up  to  the  present 
time  Mr.  Morgan's  successor  has 
not  been  named. 

J.  B.  Duggan,  Hugh  Owen,  Cecil 
House,  John  Muchmore,  Neil 
Houston,  Sid  Simpson,  M.  I. 
Honeycutt  and  Ralph  Larnedare  at- 
tending the  Paramount  Sales  Con- 
vention at  Washington. 

J.  E.  Elder,  purchasing  agent  for 
the  southern  division  for  Publix, 
has  just  returned  from  a  purchas- 
ing agents'  convention  at  Chicago. 

Word  has  been  received  from  F. 
F.  Smith,  manager  of  Loew's  The- 
atre at  Richmond,  Va.,  that  Lloyd 
Hill,  organist,  and  Sigmund  Bogus- 
lowsky,  concert  leader,  are  both 
employed  at  his  theatre.  Mr.  Bo- 
guslowsky  formerly  directed  the 
orchestra  of  the  Palace  Theatre, 
Dallas.  Mr.  Hill  was  also  a  Dal- 
las organist. 

Ross  A.  Wiegand,  former  pub- 
licity manager  for  the  Melba  The- 
atre, left  for  Oklahoma  City  Thurs- 
day to  assist  in  putting  over  the 
Yitaphone  campaign  on  "The  Jazz 
Singer"  at  the  Capitol  Theatre  in 


that  city.  Mr.  Wiegand  will  not 
return  to  the  Melba  Theatre,  and 
James  O.  Cherry,  managing  direc- 
tor of  the  Melba,  and  Victor  Low- 
ery,  new  house  manager,  will  have 
charge  of  publicity  for  the  present 
time. 

Barry  Burke,  former  managing 
director  of  the  Palace  Theatre,  Dal- 
las, and  now  managing  director  of 
the  Publix  Denver  theatre  was  a 
four  day  guest  of  the  Worth  The- 
atre at  Ft.  Worth  during  its  open- 
ing. 

Mrs.  Sarah  Rehfeldt,  who  has 
been  cashier  of  the  Paramount  Dal- 
las exchange  for  the  past  ten  years 
is  resigning  her  position  due  to  ill 
health.  Mrs.  Rehfeldt  has  proved 
herself  to  be  a  valuable  asset  to  the 
Dallas  exchange,  and  it  is  with 
much  regret  that  the  office  force 
gives  her  up.  Mrs.  King,  who  has 
been  employed  at  the  local  exchange 
for  the  past  four  years  will  assume 
Mrs.  Rehfeldt's  duties. 

M.  R.  Williams,  manager  of  the 
Rialto  Theatre  at  Midland,  Texas, 
was  a  visitor  on  Film  Row,  and 
stated  that  conditions  in  his  part  of 
the  country  are  very  favorable,  and 
good  future  business  is  expected. 
Mr.  Williams  made  a  wonderful 
success  of  his  showing  of  Harold 
Lloyd  in  "Speedy." 


Midwest  Amusement  Co.  of  Kan- 
sas City  will  erect  a  $150,000  thea- 
tre at  Edinburg,  Texas.  The  build- 
ing will  be  three  stories  high  and 
75  by  142  feet.  It  is  to  be  a  brick 
structure,  trimmed  with  terra  cotta, 
with  a  seating  capacity  of  1800. 

An  unusual  honor  was  bestowed 
upon  Arthur  A.  Keyes,  exhibitor  at 
Quanah,  Tex.,  when  he  was  selected 
as  district  governor  for  the  Rotary 
Club  in  his  district.  Mr.  Keyes  al- 
ways occupies  a  prominent  place  in 
civic  affairs  of  his  community,  and 
due  to  his  untiring  aid  to  every 
movement,  he  has  won  for  himself 
an  envied  position  in  his  commu- 
nity. 

The  first  Sunday  afternoon  show 
at  San  Angelo,  Texas,  furnished 
grounds  for  several  attacks  from 
the  San  Angelo  churches,  and  Rev. 
J.  A.  Richardson,  pastor  of  the 
Methodist  Protestant  Church  an- 
nounced that  he  will  take  legal  steps 
to  prevent  the  exhibitors  from  hav- 
ing Sunday  shows  if  necessary. 

The  R.  &  R.  Enterprises  will 
erect  a  $150,000  theatre  at  Del  Rio,. 
Texas,  according  to  a  recent  an- 
nouncement. Plans  call  for  thor- 
oughly modern  theatre  equipment, 
and  will  have  a  seating  capacity  of 
1500. 


Central  Penn 


E.  L.  TRENCHARD,  for  eight 
years  head  of  the  Grand  the- 
atre, Lancaster,  as  manager,  be- 
came assistant  director  of  all  pub- 
licity for  the  Stanley  Theatre  Com- 
pany, of  Philadelphia,  controlling 
a  big  chain  of  theatres  in  the  lat- 
ter city,  Lancaster  and  elsewhere, 
on  April  30.  He  is  now  in  the  of- 
fice of  A.  L.  Einstein,  Earle  the- 
atre building,  Philadelphia. 

Plans  for  the  erection  of  a  the- 
atre to  cost  $200,000  in  the  central 
business  section  of  Kulpmont,  a 
rapidly  growing  town  in  the  Cen- 
tral Pennsylvania  hard  coal  mining 
regions,  were  announced  on  April  23 
by  the  Arcade  Amusement  Co.,  a 


new  corporation  organized  by  busi- 
ness men  of  Kulpmont  and  Mount 
Carmel.    The  corporation  has  pur- 
chased a  site  at  Chestnut  and  Ninth 

Ed  R.  Moore,  manager  of  the 
York  and  Orpheum  theatres,  in 
York — part  of  the  Nathan  Appell 
chain  of  theatres — on  April  24,  was 
the  subject  of  a  first  page  jingle  in 
thg  "Velvet  Hammer"  column, 
which  is  a  daily  feature  of  the 
Harrisburg  Evening  News. 

The  Victoria  theatre,  Mahanoy 
City,  has  adopted  a  policy  of  sub- 
stituting vaudeville  for  pictures  one 
night  each  week.  Pictures  are  not 
eliminated  entirely  from  the  pro- 
gram on  that  day,  however,  as  one 


feature  film  is  offered.  The  vaude- 
ville nights  are  Wednesdays, 
streets,  adjacent  to  the  Dime  De- 
posit Band  building.  The  structure 
will  be  of  brick  and  marble,  and 
will  be  designed  for  motion  pic- 
ture, vaudeville  and  road  show  ex- 
hibitions. A  feature  will  be  the 
installation  of  a  Vitaphone  device. 
Plans  have  been  drawn  and  con- 
struction will  begin  at  once  and  will 
be  rushed  with  the  idea  of  opening 
the  building  for  business  in  the 
early  fall. 

Among  the  charters  issued  to 
amusement  corporations  in  Penn- 
sylvania at  the  capitol  in  Harris- 
burg, the  week  of  April  23,  was 


one  to  the  Asbury  Park  Company, 
of  Washington,  Pa.,  organized  to 
"acquire,  sell  and  lease  real  estate 
and  construct  thereon  buildings  for 
amusement  and  recreation  to  pa- 
trons and  the  public."  The  nominal 
stock  is  $5,000,  consisting  of  100 
shares  with  a  par  value  of  $50- 
each.  The  treasurer  of  the  new 
corporation  is  W.  M.  Asbury,  of 
227  West  Spruce  street,  Washing- 
ton, Pa.,  who  is  also  one  of  the  in- 
corporators, owning  eight  and  one- 
third  shares  of  stock.  The  other 
incorporators  are  Thornton  As- 
bury, 225  West  Spruce  streetr 
Washington,  25  shares,  and  Eph- 
raim  Corbin,  of  Washington. 


Cleveland 


FRANK  DREW,  local  M-G-M 
branch  manager,  reported  in 
Pittsburgh  last  Friday  whereat  the 
eastern  division  of  M-G-M  con- 
vened. District  managers,  branch 
managers  and  home  office  represen- 
tatives gathered.  William  F.  Rog- 
ers, eastern  division  manager,  pre- 
sided. Representatives  of  New 
York,  New  Haven,  Boston,  Albany, 
Buffalo,  Philadelphia,  Washing- 
ton. Pittsburgh,  Cleveland  Cincin- 
nati,  Detroit  and   Charlotte  were 


present  at  the  meeting. 

The  local  Universal  family  left 
here  early  Thursday  morning  for 
Atlantic  City  to  attend  the  annual 
"U"  convention.  Leo  Devaney, 
branch  manager,  headed  the  troupe 
of  seven  from  Cleveland. 

Warner  Brothers  also  had  Cleve- 
land representatives  at  their  con- 
vention in  New  York  last  week. 
Norman  Moray,  branch  manager, 
and  Fred  Scheuerman,  assistant 
manager  were  present. 


Carl  Lesserman,  First  National 
exchange  manager,  was  in  Chicago 
a  week  ahead  of  the  F.  N.  conven- 
tion. He  was  called  there  on  ac- 
count of  the  illness  of  Mrs.  Lesser- 
man.  He  will  stay  until  after  the 
convention. 

Independent  producers  are  begin- 
ning their  trek  across  the  country. 
Last  week  T.  U.  Curran  of  Rayart 
productions  was  here.  So  was 
Henry  Goldstone.  Milton  Simon, 
formerly    with    Rayart    and  now 


turned  producer  on  his  own,  was 
also  a  visitor. 

George  Folberth  has  appointed 
himself  manager  of  the  Almira  the- 
atre. Folberth  owns  the  theatre. 
Until  now  he  was  satisfied  just  to- 
own  it.  Now  he  wants  to  run  it  as 
well. 

Security  Pictures  has  moved  into 
new  quarters  in  702  Film  Exchange 
Bldg.  It's  larger,  and  offers  better 
buying  and  selling  facilities. 


Albany 


rIM  1 1-  Bijou,  in  Troy,  which  has 

J  been  run  for  the  past  several 
years  by  Rose  and  Windekenecht, 
was  sold  last  week  to  Louis  Ben- 
ton, of  Ballston  Spa,  a  brother  of 
William  Benton,  who  has  a  chain 
of  several  theatres  in  northern  New 
York.  Mr.  Benton  has  been 
handling  his  brother's  house  in 
Ballston,  but  will  now  branch  out 
in  business  for  himself. 

The  regular  monthly  inspection 
of  film  exchanges  was  made  early 
last  week  by  the  Albany  Film 
Board  of  Trade,  with  Harry  Seid, 
local  manager  for  Warner  Broth- 
ers, escorting  Miss  Edna  Pfister, 
secretary  of  the  Board,  to  the  vari- 
ous exchanges.  Conditions  were  re- 
ported as  very  satisfactory. 

Abe  Van  Dusen,  booker  at  the 
F.  B.  0.  exchange  in  Albany,  is 
anticipating  a  nice  slice  of  money 
in  the  near  future,  having  led  the 
entire  United  States  for  two 
straight  weeks  in  the  1".  B.  0. 
brokers'  drive. 

Many  of  the  film  exchange  man- 
agers in  Albany,  as  well  as  the 
salesmen,  are  packing  their  bags 
these  days  and  leaving  for  various 
conventions.  Nat  Levy,  manager  of 
the  I'niversal  exchange,  and  his 
three  salesmen,  Ray  Smith,  Fred 
Duffy  and  Leon  Herman,  left  on 
Thursday  for  the  Universal  con- 
clave. Alec  Herman,  former  mana- 
ger for  First  National,  in  Albany, 
is  attending  the  First  National  blow 
■out.  Howard  Morgan,  manager 
for  Educational,  is  getting  all  set 
to  attend  his  company's  convention 
in  Montreal  on  May  22. 

According  to  reports  reaching 
Albany,  Mike  Banmasauer,  of  Ma- 
lone,  is  doing  so  well  these  days 
that  he  has  received  an  offer  of 
$50,000  for  the  theatre  which  is 
said  to  have  cost  him  but  $17,000 
a  year  or  so  ago.  The  offer  is  said 
to  have  come  from  an  opposition 

house. 

W.  T.  Finn,  who  operates  the- 


atres in  si\  small  places,  in  the 
vicinity  of  Cooperstovvn,  and  who 
is  postmaster  of  his  village,  has 
been  laid  up  in  bed  for  several 
days  with  an  attack  of  grippe. 

Toiry  Veiller,  who  recently  for 
sook  the  motion  picture  theatre  for 
the  garment  house,  reports  that  he 
is  well  pleased  with  his  change 
and  to  all  intents  and  purposes  he 
will  remain  in  his  new  line  of  en- 
deavor. He  formerly  handled  the 
Mark  Ritz  in  Albany. 

A  negro,  singing  "The  Old  Irish 
Mother  ( )'  Mine"  in  one  of  Al- 
bany's motion  picture  theatres,  one 
night  last  week,  as  a  participant  in 
the  amateur  |>art  of  the  program, 
nearly  broke  up  the  show,  and  all 
but  caused  a  riot  among  some  of 
the  Irish  patrons. 

Hill  Smalley  has  returned  to  his 
home  in  Cooperstow'.i  after  a  week 
or  two  in  Atlantic  City  and  has  so 
far  recovered  his  health  that  he 
will  again  become  active  in  the 
management  of  a  string  of  a  dozen 
or  more  theatres. 

The  Schine  Enterprises  have  cre- 
ated two  new  districts  in  New 
York  state  and  have  appointed  L. 
J.  Carkey  as  head  of  the  Mohawk 
Valley  district,  with  headquarters 
at  Gloversville.  Walter  M.  Powers, 
one  time  a  resident  of  Albany,  has 
beeen  placed  in  charge  of  the  newl) 
created  northern  district,  with  head- 
quarters at  Oswego,  and  which  will 
include  houses  in  nine  plices  in 
northern  New  York.  Mr.  Powers 
has  been  manager  of  the  Strand  in 
Oswego  for  the  past  four  years. 

C.  E.  Taylor,  who  recently  ac- 
quired a  theatre  in  Antwerp,  is 
spending  considerable  money  these 
days  in  improving  the  house.  He 
has  installed  a  $4,000  organ,  as  well 
as  redecorated  the  theatre  through- 
out. 

Abe  Stone,  owner  of  the  Fagle 
theatre  in  Albany,  is  installing  a 
new  ventilating  system  as  well  as 


a  couple  of  new  projection  ma- 
chines. He  is  also  improving  the 
smoking  room  and  other  portions 
of  the  theatre. 

Charles  Stombaugh,  local  mana- 
ger for  Pathe,  returned  last  week 
from  a  swing  through  northern 
New  York,  during  which  he  found 
exhibitors  busy  at  many  other  lines 
of  endeavor  and  which  necessitated 
his  calling  at  machine  shops,  feed 
stores  and  creameries.  Exhibitors 
in  nearly  all  of  the  smaller  towns 
do  not  depend  entirely  upon  their 
theatres  for  a  livelihood. 

The  new  Smalley  theatre  in 
Johnstown,  which  will  replace  the 
one  burned  several  months  ago,  is 
rapidly  Hearing  completion  and  it  is 
now  planned  to  open  the  house  on 
May  15. 

After  several  weeks  of  rather 
poor  business,  the  Central  theatre 
in  Albany,  closed  its  doors  last 
week  and  may  not  reopen  next 
fall.  The  house  is  owned  by 
Walter  Emigh  and  according  to 
some  reports  it  is  planned  to  recon- 
struct it  into  a  garage. 

Amos  Curry,  who  now  has  Sun- 
day movies  at  Norwood,  was  in 
Albany  a  few  days  ago  booking 
features.  He  expressed  himself  as 
well  pleased  at  the  outcome  of  the 
recent  village  election. 

C.  H.  Buckley,  owner  of  the  Le- 
land  and  the  Clinton  Square  the- 
atres in  Albany,  blossomed  forth 
last  week  not  only  with  a  new  Cadil- 
lac, but  also  a  new  chauffeur,  and 
proceeded  to  announce  that  he  will 
shortly  take  a  trip  to  either  New 
York  or  Montreal. 

Tom  Thornton,  owner  of  the  the- 
atre in  Saugerties,  is  branching  out 
these  days  and  using  vaudeville 
quite  frequently.  Last  week  Mr. 
Thornton  had  a  vaudeville  show 
of  no  less  than  32  persons. 

Louis  Buettner,  of  Cohoes,  is 
rapidly  recovering  his  health  and 
is  able  to  be  out  for  short  periods 


each  day.  Isidore  Schmcrtz,  local 
manager  for  Fox,  drove  to  Cohoes 
the  other  day  and  spent  an  hour  or 
so  with  Mr.  Buettner. 

Dick  Hayes,  of  the  Paramount 
exchange,  was  out  on  the  road  for 
his  company  last  week,  taking  the 
place  of  another  employee  who  is 
temporarily  laid  up  with  several 
bones  fractured  in  one  foot. 

"Al"  Guteck,  local  manager  for 
F.B.O.,  will  leave  on  or  about  May 
14  for  Chicago,  where  he  will  at- 
tend his  company's  convention. 

Alec  Feltmann,  who  recently  sold 
his  holdings  in  Schenectady  the- 
atres, is  ill  and  confined  at  a  sani- 
tarium. Mr.  Feltmann  had  been 
suffering  with  foot  trouble  for  sev- 
eral months. 

Abe  VanDusen,  of  Albany,  who 
is  a  red  hot  baseball  fan,  decided 
to  drive  down  to  New  York  last 
Sunday  for  one  of  the  big  games. 
It  rained  all  the  way  to  Pough- 
keepsie,  then  cleared  up  for  a  few 
minutes,  just  long  enough  to  induce 
Mr.  VanDusen  to  continue  on  to 
the  metropolis,  where  he  iound  the 
rain  continuing. 

Carl  Fahrenholts,  booker  at  the 
local  Fox  exchange,  was  in  New 
York  city  on  Sunday.  Abe  Dwore 
and  son,  of  Schenectady,  exhibitors, 
were  along  Albany's  F?lm  Row 
during  the  week.  Ben  Tahnadge. 
of  Windham,  runs  the  motion  pic- 
ture theatre  in  his  town,  and  is  a 
lawyer  besides.  G.  M.  Lounsbury, 
who  has  a  theatre  in  Grand  Gorge, 
works  in  the  village  bank.  I. 
Miller,  who  runs  a  theatre  in 
Kingston,  is  a  New  York  city 
lawyer  and  it  is  almost  impossible 
for  film  salesmen  to  catch  him  ex- 
cept on  Saturday  and  Sunday. 
William  Haines,  of  Cairo,  is  get- 
ting his  theatre  in  readiness  to  open 
for  the  summer  season.  Pete 
Dana,  local  manager  for  Tiffany, 
spent  last  week  in  calling  on  the  ex- 
hibitors of  the  Catskill  r  g:on. 


Des  Moines 


FIRE  gutted  the  motion  picture 
house  at  Bennett,  Iowa  last 
week.  The  fire  was  of  unknown 
origin.  The  theatre  is  known  as 
the  Opera  House  and  is  owned  by 
Ross  and  Willey.  They  have 
suspended  business  activities  tempo- 
rarily and  have  made  no  announce- 
ment as  to  whether  they  will  build 
a  new  construction  or  move  to  new 
epiarters. 

The  Auditorium  Theatre,  at  Ox- 
ford, Iowa,  owned  by  H.  F.  Hein- 
field,  closed  last  w  eek.  Business  has 
been  very  slow  in  that  district. 

Visitors  in  film  row  were  P.  W. 
Kale,  of  tlie  Crown  Theatre,  at 
Truro,  Iowa ;  George  Wigman,  of 
the  Strand,  at  Boone ;  S.  E.  Robert- 
son, of  the  Gem.  at  Lohrville;  F. 


W.  Holt,  of  Montezuma ;  George 
Hake,  of  the  Lyric  at  Belmond;  all 
of  whom  registered  at  the  1"  B  () 
exchange.  H.  G.  Simpson,  of  Si- 
gourney,  called  to  see  executives  of 
Metro-Goldwyn-Mayer.  and,  among 
those  who  called  at  the  Paramount 
office  were  W.  P.  Grossman,  of 
Nevada;  G.  W.  Cecil,  of  Bedford; 
George  Schwencker,  of  Guthrie 
Center. 

Paramount's  team  won  the  cham- 
pionship of  Des  Moines  bowlers. 
Although  they  were  in  the  lead  by 
but  two  games  they  so  decidedly  de- 
feated the  First  National  team, 
which  won  second  place  in  the  last 
games  which  they  played  with  them, 
that  everyone  was  ready  to  concede 
the  Paramount  crack  team  the 
money.    The  first  prize  is  seventy- 


five  dollars,  which  will  be  awarded 
to  the  Paramount  team  later  with 
appropriate  ceremony.  The  report 
is  that  the  Paramount  team  plans  to 
give  a  celebration  party  when  they 
receive  their  prize,  especially  re- 
membering the  girls  of  their  office 
who  have  aided  from  the  rooting 
section,  and  the  reporters  who  have 
been  following  the  contest  from 
week  to  week. 

An  election,  at  Ames,  over  the 
question  of  Sunday  movies,  is 
scheduled  for  April  M).  both  fac- 
tions making  a  final  effort  toward 
victory.  A  forecast  favors  the  cause 
of  the  exhibitors. 

Casey  Jones  and  Jay  Mills,  who 
have  been  alternating  at  Davenport 
and  the   Riviera   at   Waterloo  as 


stage  band  directors,  will  come  to 
Des  Moines  this  week  to  be  on  the 
Capitol  stage.  Jimmy  Ellard,  who 
has  been  the  personality  man  here 
for  two  months,  is  now  on  vacation. 
Casey  Jones,  at  his  first  perform- 
ance, received  a  big  hand. 

The  theatre  business  at  Coon 
Rapids.  Iowa,  has  recently  been 
transferred  from  Nebraska  to  Iowa 
territory.  J.  E.  Ridgeway  is  the 
exhibitor  there. 

Eloise  Bolton,  who  has  charge  of 
the  'phone  at  the  office  of  M-G-M, 
is  ill.  She  has  an  attack  of  ap- 
pendicitis. 

F.  W.  Holt,  of  Montezuma,  came 
into  Des  Moines  on  film  business 
last  week. 


1502 


Motion    Picture  News 


Chicago 


BLAND  BROS,  have  moved 
their  offices  from  730  South 
Wabash  avenue  to  the  eighth  floor 
of  the  Gunther  building,  1018  So. 
Wabash.  Both  the  exchange  and 
their  theatre  office,  which  is  in 
charge  of  General  Manager  Aaron 
Saperstein,  will  be  located  at  the 
new  address. 

The  go-getters  of  F.  B.  O.'s 
Chicago  exchange  look  like  sure 
winners  of  the  Managers  Spring 
Clean-Up  Drive,  and  Manager  Her- 
bert Washburn  and  the  sales  staff 
will  split  the  thousand  dollar  cash 
prize  which  was  hung  up  in  this 
contest.  The  St.  Louis  exchange, 
under  the  management  of  the  old 
time  Chicago  exchange  man, 
Harry  Weiss,  ran  our  local  boys  a 
tough  race  but  was  nosed  out  in 
the  last  week. 

Balaban  &  Katz  are  offering  some 
strong  local  favorites  on  the  bill 
at  the  Oriental  the  week  of  May 
6th,  in  an  effort  to  counteract  the 
departure  of  the  Rajah  of  Jazz, 


Paul  Ash,  for  New  York  City, 
where  he  will  head  the  stage  show 
at  the  Paramount  theatre.  Van  & 
Schenck  are  billed  for  the  stage 
show  that  week  and  Jesse  Craw- 
ford is  being  brought  on  from  New 
York  to  preside  at  the  Oriental 
organ. 

Henri  Ellman  of  Columbia  Pic- 
tures exchange  went  to  New  York 
on  a  combined  business  and  pleas- 
ure trip.  Mr.  Ellman  is  expected 
back  at  his  Chicago  office  the  first 
of  next  week. 

Tom  Mix  and  Tony  are  proving 
a  big  drawing  card  at  the  State- 
Lake  theatre,  where  the  western 
star  is  making  a  personal  appear- 
ance and  for  the  first  time  in  sev- 
eral months  standouts  were  noticed 
for  a  half  hour  before  the  doors 
opened  and  all  during  the  day.  On 
Tuesday,  Mr.  Mix  showed  the 
children  of  Chicago  some  riding 
stunts  at  Soldiers'  Field,  and  on 
Wednesday  he  was  the  guest  of 
honor  at  F.  B.  O.'s  exchange,  the 


exhibitors  of  Chicago  territory  be- 
ing invited  to  meet  him.  At  the 
exchange  party,  Manager  Wash- 
burn delegated  Ted  Meyers  to  dis- 
pense with  refreshments  and  Ted, 
in  his  cowboy  costume,  gave  a  real 
western  atmosphere  to  the  recep- 
tion. 

Manager  Herbel  and  nine  sales- 
men from  the  Chicago  exchange 
left  for  Universal's  convention  at 
the  Coronado  Hotel,  St.  Louis,  on 
Tuesday  night  and  returned  to  Chi- 
cago on  Sunday  morning. 

District  Manager  Shirley  and 
Exchange  Manager  Mendelshon  of 
Metro  -  Goldwyn  -  Mayer,  are 
among  the  exchange  men  who  are 
busy  with  conventions  this  week, 
both  being  at  their  company's 
Kansas  City  meeting. 

Meyer  Saperstein  has  recovered 
from  a  severe  attack  of  flu,  which 
kept  him  home  for  the  past  two 
weeks,  and  is  back  at  his  post  at 
the  Lexington  theatre,  where  he  is 
manager. 


Divisional  Manager  Wallace  of 
United  Artists  is  back  from  a 
week's  trip  to  New  York  City. 

First  National  executives,  ex- 
change managers  and  salesmen 
from  all  parts  of  the  country  were 
in  attendance  at  the  convention 
which  opened  Monday  at  the  Drake 
Hotel  and  continued  until  Thurs- 
day. Important  announcements  of 
the  convention  included  the  1928-29' 
production  schedule  and  sales  poli- 
cies for  the  new  season's  product. 

The  Filmack  Company,  makers 
of  special  announcement  trailers, 
heralds  and  programs,  have  leased 
the  entire  floor  of  their  present 
quarters  at  730  South  Wabash  ave- 
nue, in  order  to  secure  additional 
space  made  necessary  by  the  grow- 
ing business.  Irving  Mack,  head 
of  the  Filmack  Company,  states 
that  the  increased  office  space  will 
enable  him  to  enlarge  his  art  de- 
partment and  make  several  other 
changes,  designed  to  expedite  the 
service  rendered  by  his  company. 


Denver 


THERE  was  a  lot  of  excitement 
along  Curtis  street  last  week 
right  in  the  midst  of  movie  row, 
when  a  fire  broke  out  in  the  Plaza 
Theatre  near  Seventeenth  and 
Curtis.  Much  credit  is  due  to  Dave 
Jinacio,  projectionist  who,  taking  a 
chance  on  the  seriousness  of  the 
fire,  continued  to  operate  the  ma- 
chine as  though  it  were  a  small 
matter.  The  organist,  Hannabell 
Bloomfield,  also  shares  in  the  glory 
by  continuing  to  play  the  organ 
while  the  patrons  made  their  exit 
from  the  building.  Although  there 
was  considerable  smoke  the  damage 
will  not  exceed  $200.  The  Plaza  is 
one  of  the  Fox  theatres  of  Denver, 
and  is  under  the  management  of 
R.  V.  Conner. 

Sam  H.  Cain,  Universal  branch 
manager,  is  confined  at  his  home 
for  a  few  days  as  a  result  of  a 
minor  operation  at  St.  Luke's 
hospital  last  Thursday.  He  will 
soon  be  back  at  his  desk. 


Harry  E.  Huffman,  Aladdin 
Theatre  owner,  of  Denver,  and 
Max  Schubach,  of  the  Midwest 
Theatres  Co.,  have  been  appointed 
by  the  M.  P.  T.  O.  here  as  alternates 
to  serve  on  the  Board  of  Arbitra- 
tion when  called  upon  under  the 
rules. 

Mrs.  Sarah  Jane  Hamen,  an 
Orpheum  Theatre  patron,  was 
seized  with  a  heart  attack  last  Sun- 
day night  while  watching  the  per- 
formance. She  died  soon  after- 
ward. 

Mrs.  Viola  K.  Lee,  well  known 
organist  of  the  Aladdin  Theatre, 
gave  birth  to  an  eight-pound  son  at 
the  Presbyterian  hospital  last 
Thursday.  Mrs.  Lee  is  the  wife  of 
Ralph  D.  Lee,  popular  member  of 
the  Wilkes  Players,  of  the  Denham 
Theatre. 

Ed  Bluck's  new  theatre  in  Du- 
rango,  Colo.,  is  progressing  rapidly 
in  construction,  and  will  be  ready 
for  opening  early  in  June.  The 


theatre  will  have  about  700  seats 
and  be  up-to-date  in  all  the  latest 
ideas  of  construction. 

Mrs.  Julia  White,  mother  of 
Ralph  White,  manager  of  the  Vic- 
tory Theatre,  of  Craig,  Colo.,  died 
at  a  Denver  hospital  last  Thursday 
after  a  lingering  illness. 

Burns  Ellison,  well  known  exhib- 
itor here  operating  the  Federal 
Theatre,  and  Geo.  Staples,  formerly 
associated  with  Wm.  Ostenberg, 
Jr.,  of  Scottsbluff,  Neb.,  have 
leased  the  Gem  Theatre,  of  Johns- 
town, Colo.,  and  will  open  in  the 
next  few  days. 

Joseph  H.  Ashby,  First  National 
branch  manager,  has  just  returned 
to  his  desk  after  spending  the  past 
ten  days  visiting  exhibitors  in  the 
southern  part  of  the  Denver  terri- 
tory. 

Ed  Schulte,  Casper,  Wyo.,  thea- 
tre manager,  was  seen  along  film 
row  last  week  transacting  some 
business. 


C.  W.  Hine,  owner  of  the 
Princess  Theatre,  of  Ault,  Colo.r 
was  a  Denver  visitor  last  week.  He- 
attended  a  meeting  of  the  Board  of 
Arbitration 

Robert  Saunders,  manager  of  the 
Liberty  Theatre,  of  Salt  Creekr 
Wyo.,  spent  a  few  days  visiting  ex- 
changes here  during  the  latter  part 
of  last  week. 

Contrary  to  first  reports  the  fire 
at  the  Alexander  Industries,  Inc., 
plant  in  Englewood,  Colo.,  last  Fri- 
day was  not  a  film  fire,  but  a  fire  in 
the  painting  plant  of  the  airplane 
department.  Alexander  makes  the 
animated  advertising  so  familiar  to- 
exhibitors  in  these  parts. 

Frank  Edwards,  former  exhibi- 
tor of  Seattle,  Wash.,  and  now 
mayor  of  that  city,  called  on  J.  T. 
Sheffield,  Columbia  exchange  owner 
here,  last  Thursday.  Mr.  Edwards 
spent  only  a  few  minutes  in  Denver 
that  being  between  trains  during  his 
journey  to  Chicago. 


Detroit 


FOLLOWING  a  report  made 
against  him  by  a  special  guard, 
a  man  was  arrested  in  the  Granada 
Theatre  on  a  warrant  charging  him 
with  malicious  destruction  of  pro- 
perty. Albert  Schukowski,  the 
guard,  reported  finding  two  stench 
bombs  in  a  small  box  in  the  men's 
rest  room  shortly  after  one  had  al- 
ready been  thrown  in  the  theatre. 
He  said  he  emptied  the  bombs,  re- 
placed them  and  hid.  A  short  time 


later,  he  stated,  the  man  appeared 
and  carried  them  off.  Schukowski 
then  phoned  the  police.  Recently  the 
theatre  has  been  the  prey  of  van- 
dals, who,  operating  during  the 
busiest  hours,  have  ripped  uphol- 
stery in  the  seats  and  broken 
stench  bombs  on  several  occasions. 

Work  on  the  new  Fox  has  been 
resumed  after  a  sympathy  strike,  in 
connection  with  the  new  Fox  thea- 
tre being  erected  in  St.  Louis.  It 


was  a  strike  conducted  by  steel 
workers  affiliated  with  the  Interna- 
tional Association  of  Bridge,  Struc- 
tural and  Ornamental  Iron  Work- 
ers. 

It  is  reported  that  Henderson  M. 
Richey,  the  general  manager  of  the 
M.P.T.O.  of  Michigan,  is  back 
again  from  the  Battle  Creek  sani- 
tarium, and  that  his  health  has  im- 
proved rapidly  although  he  is  still 
on  a  strict  diet. 


An  Acme  Portable  Projector  was 
stolen  from  the  McArthur  Theatre 
Equipment  company  at  2305  Cass- 
Avenue  the  other  night. 

Pat  O'Brien,  a  former  Detroit 
film  exchange  clerk,  who  has  ap- 
peared in  serials  and  westerns,  has- 
returned  to  Hollywood  after  spend- 
ing the  Easter  holidays  with  his 
family  and  many  friends  in  this 
city. 


May    5 ,    19  28 


1503 


Atlanta 


T^HE  oustanding  event  of  the 
I  week  was  the  opening  of  the 
new  Royal  theatre  on  Rose  Hill, 
Columbus,  Ga.,  Monday  evening, 
April  30,  at  8  o'clock  at  which 
time  notables  in  the  film  industry 
from  all  over  the  state  and  outside 
gathered  to  view  the  new  house 
built  by  R.  E.  Martin  at  a  cost  of 
approximately  $300,000. 

The  Royal  is  situated  nearly  two 
miles  from  the  business  section  of 
the  city  in  a  locality  quite  accessible 
to  all  residential  parts  and  has  a 
seating  capacity  of  2,800.  which  is 
larger  than  any  theatre  in  Atlanta. 

Mr.  Martin  is  one  of  the  most 
prominent  showmen  in  this  section 
of  the  country.  To  show  the  ap- 
preciation of  the  city  for  what  he 
has  done  for  Columbus,  the  Co- 
lumbus Ledger  newspaper  will 
carry  a  14  page  special  edition  on 
the  Roval  theatre  next  Sunday. 
April  29. 

John  Ezell,  manager  of  Warner 
Brothers  exchange  in  Atlanta,  was 
re-elected  to  the  presidency  of  the 
Atlanta  Film  Board  of  Trade  at 
the  regular  semi  annual  election  of 
officers  held  Monday,  April  23. 
This  is  the  fifth  time  that  Mr. 
Ezell  has  been  chosen  for  the  post. 

Other  officers  of  the  new  admin- 
istration include  Dave  Prince, 
branch  manager  for  Paramount - 
Famous-Lasky,  vice-president ;  Jas. 
W.  Hanlon,  M-G-M  branch  man- 
ager, secretary,  and  E.  L.  Cole, 
executive  secretary  and  treasurer. 

The  election  of  officers  Monday 
followed   the  regular  meeting  of 


the  full  board  when  the  following 
directors  were  elected :  John  T. 
Ezell,  Warners ;  W.  VV.  Anderson, 
Pathe;  Dave  Price,  Paramount; 
Jas.  W.  Hanlon,  M-G-M.,  and  Ar- 
thur C.  Brombcrg,  Arthur  C. 
Bromberg  Attractions. 

Serving  on  the  Arbitration  Com- 
mittee will  be  John  \V.  Maugham, 
Liberty-Specialty,  chairman ;  Jas. 
W.  Hanlon,  Dave  Prince,  Paul  C. 
Bryan,  Fox,  and  R.  S.  Beacham, 
United  Artists,  were  chosen  as  al- 
ternates. 

According  to  information  reach- 
ing Atlanta  last  week,  the  Joe 
Steed  Amusement  Company  sold  its 
Plaza  theatre  in  North  Birming- 
ham ;  the  Grand  theatre  in  VVylam, 
Ala.,  and  the  Gary  theatre  in  Fair- 
field, Ala.,  to  A.  P.  Sloss. 

The  DeKalb  theatre  in  Lithonia, 
Ga.,  formerly  operated  by  W.  J. 
Brooks,  has  been  bought  by  J.  T. 
McDonald. 

O.  P.  Corall,  salesman  for  Ar- 
thur C.  Bromberg  Attractions,  had 
a  narrow  escape  from  drowning 
last  week  when  his  car  went  into  a 
stream,  swollen  to  flood  propor- 
tions by  the  recent  heavy  rains. 

After  having  been  in  New  York 
on  important  business,  W.  G.  Un- 
derwood, of  Dallas,  Texas,  vice- 
president  and  general  manager  of 
Liberty-Specialty  Film  Distribut- 
ing Company,  spent  Tuesday  of 
this  week  in  Atlanta  conferring 
with  John  W.  Mangham,  Jr.,  At- 
lanta branch  manager,  and  M.  E. 
Wiman,  manager  of  the  Charlotte 
exchange. 


Fred  C.  Aiken,  representative  of 
Grantland  Sportlight  subjects,  with 
headquarters  in  New  York,  was  a 
visitor's  to  Pathe's  Atlanta  office 
last  week. 

Due  to  more  time  required  to 
install  Vitaphone  and  Movietone 
and  to  a  more  extensive  plan  for 
elaborate  redecoration  of  the  the- 
atre, the  Rialto  will  reopen  May  7, 
instead  of  April  30,  it  was  an- 
nounced Wednesday  by  Manager 
W.  T.  Murray. 

George  Steele,  who,  for  the  past 
four  years,  has  been  connected 
with  the  Interstate  Amusement  Co., 
is  now  manager  of  the  company's 
Tianon  theatre,  Birmingham. 

For  the  purpose  of  giving  their 
Florida  accounts  even  better  serv- 
ice in  the  future,  Arthur  C.  Brom- 
bcrg Attractions  will,  on  May  1, 
establish  an  exchange  in  Tampa, 
according  to  announcement  made 
last  week  by  Arthur  C.  Bromberg, 
president  of  the  company. 

The  branch  will  be  located  at  714 
Twigg  street  and  will  be  in  charge 
of  Mrs.  George  Chester,  wife  of 
George  Chester,  who  represents 
Bromberg  Attractions  in  the  Flor- 
ida territory. 

J.  II.  Butncr,  Atlanta  branch 
manager  of  Educational,  spent  last 
week  in  South  Georgia. 

Fred  F.  Creswell,  district  mana- 
ger of  Arthur  C.  Bromberg  At- 
tractions, with  headquarters  in  At- 
lanta, left  last  Tuesday  for  a  visit 
to  the  company's  New  Orleans  ex- 
change. 

C.   E.  Long,   manager   of  Joe 


Wheeler's  Grand  theatre  at  Cedar- 
town,  Ga.,  was  a  visitor  on  film 
row  last  week. 

E.  A.  Rambonnct,  special  repre- 
sentative connected  with  the  Char- 
lotte exchange  of  Arthur  C.  Brom- 
berg Attractions,  was  a  recent  vis- 
itor in  Atlanta. 

William  G.  Minder,  Southeastern 
division  manager  for  TirTany-Stahl 
Productions,  with  headquarters  in 
Atlanta,  left  last  Saturday  for  a 
visit  to  the  Alabama  territory. 

Recent  visitors  to  Atlanta  in- 
cluded W.  D.  Patrick,  who  recently 
bought  the  Trojan  theatre,  Troy, 
Ala.,  from  C.  H.  Carney ;  B.  F. 
Mutch,  of  the  Dixie  theatre,  Birm- 
ingham, Ala. ;  F.  W.  Redmond,  of 
the  Scenic  theatre,  Lake  Wales, 
Fla. ;  Joe  Wheeler,  of  the  Capitol 
theatre,  Montgomery,  Ala, ;  S.  M. 
Levinson,  of  the  Park-Seventh  the- 
atre, Sarasota,  Fla.  ;Mrs.  Irving 
Dietz,  of  the  Star  theatre,  Coving- 
ton, Ga. ;  Mr.  and  Mrs.  II.  E. 
Edenfield,  of  the  Dreamland  the- 
atre, Augusta,  Ga. ;  F.  G.  Adams, 
of  the  Ritz  theatre,  Montgomery, 
Ala.;  P.  H.  Sharkey,  of  the  Nel- 
son theatre,  Nelson,  Ga. ;  L.  D. 
Joel,  of  the  New  Casino  theatre, 
Jacksonville,  Fla. ;  F.  G.  Craig,  of 
the  Ideal  theatre,  Ashburn.  Ala. ; 
L.  G.  Hobgood,  of  the  Dixie  the- 
atre, Bovvden,  Ga.,  and  Wendell 
Welch,  of  the  Strand  theatre,  Dal- 
las, Ga. 

Friends  of  Jim  Young,  First  Na- 
tional salesman  out  of  the  Atlanta 
office,  will  regret  to  learn  that  he 
is  ill. 


Salt  Lake  City 


MORE  than  one  hundred  or- 
phans of  this  city  were  the 
guests  of  the  Capitol  theatre  man- 
agement April  21st.  In  connection 
with  Louis  Marcus  and  Manager 
George  E.  Carpenter,  Fire  Chief 
Waller  S.  Knight,  arranged  the 
theatre  party. 

A.  L.  Classman,  who  recently 
leased  the  theatre  unit  of  the  old 
Grand  Opera  house  building  of 
Ogden,  Utah,  gave  a  farewell  din- 
ner in  honor  of  Joe  Goss,  manager 
of  the  house,  now  known  as  the 
Orphcum,  at  the  Chamber  of  Com- 
merce of  Ogden  the  evening  of 
April  22nd.  Twenty  friends  were 
present.  Goss  is  retiring  from  the 
theatre  business. 

Jack  Proctor,  former  exploita- 
tion manager  of  the  Louis  Marcus 
Enterprises  throughout  this  section, 
and  who  resigned  recently  to  re- 
turn to  Los  Angeles,  is  to  be  mar- 
ried here  this  week  to  Miss  Kay 
Harms,  a  local  newspaper  woman. 

Among  exhibitor  visitors  spend- 
ing some  time  along  Film  Row 
here  last  week  was  S.  L.  Gillette 
of  the  Strand  theatre  at  Tooelle, 
Utah.  The  Ritz  theatre  which  has 
been  operated  by  the  Gillettes  at 


Tooelle,  is  to  be  closed  this  month, 
it  is  reported. 

E.  G.  Innis  has  been  assigned  the 
position  of  assistant  office  manager 
at  the  local  DeLuxe  exchange  here. 
Innis  came  to  this  city  from  Butte, 
Mont.,  where  he  was  connected 
with  Columbia  Pictures,  and  takes 
ihe  place  here  of  Leonard  Mitchell, 
it  is  stated. 

The  Paramount  Famous-Lasky 
Utah  salesmen  F.  S.  Gulbransen 
and  Jos.  English,  are  in  the  local 
office  for  a  short  stay  this  week, 
and  will  return  to  this  section 
right  away,  it  is  reported  here. 

Louis  Hoffman  has  just  come 
back  from  a  trip  throughout  Idaho. 

Manager  L.  C.  Wingham  of  the 
Metro  -  Goldwyn-Maycr  exchange 
here,  will  attend  the  National  Con- 
vention to  be  held  at  Kansas  City. 

Pathe's  District  Manager  L.  L. 
Savage  is  still  visiting  the  local  ex- 
change. 

Manager  Al  O'Keefe  will  make 
a  trip  into  Montana  within  the 
next  week  for  Pathe. 

A.  W.  Hartford,  local  manager 
for  Universal,  is  making  the  terri- 
tory at  present.  C.  C.  McDermond 
was  in  for  a  brief  stay. 

Manager  W.  F.  Gordon,  who  just 


returned  from  an  extended  trip  into 
Montana,  left  last  week  for  the 
Associated  First  National  Conven- 
tion to  be  held  in  Chicago.  Sales- 
men Vete  Stewart  and  Claude 
llawkcs  are  to  accompany  Gordon. 

Wayne  Ball,  who  has  charge  of 
the  local  Warner  Brothers  ex- 
change, attended  the  National  Con- 
vention held  in  New  York  last 
week. 

Clyde  H.  Messinger,  local  man- 
ager for  Educational  Pictures,  re- 
cently returned  from  Southern 
Utah. 

Manager  Charles  Walker,  of  the 
Fox  exchange  in  this  city,  returned 
a  few  days  ago  from  an  extensive 
sales  trip  into  Montana. 

Richard  Roberts,  of  the  Onyx 
Theatre  at  Cokeville,  Wyoming, 
paid  a  visit  to  film  row  here  last 
week,  as  did  S.  W.  Hutchings,  of 
the  Royal  Theatre,  at  Lehi,  Utah. 

The  new  State  Theatre,  being 
constructed  by  Joe  Lawrence  and 
associates,  at  South  State  Street 
here,  is  nearing  completion,  and 
will  be  ready  for  the  opening  about 
May  1st,  it  is  reported. 

T.  M.  Giesler.  of  the  Princess 
and  Gem  Theatres,  of  Bingham. 


Utah,  was  among  film  row  visitors 
lining  up  new  business  here  this 
week. 

Mrs.  E.  H.  Littlejohn.  of  the 
Lyric  and  Star  Theatres,  at  Price, 
Utah,  was  also  in  for  a  booking 
trip,  according  to  the  Columbia 
office  report. 

Manager  Fred  Lind.  of  the  F  B 
O  exchange,  came  back  last  week 
from  Southern  Utah. 

The  Peery  Brothers,  of  the 
Egyptian  and  Ogden  first-run  thea- 
tres of  Ogden,  spent  a  short  time 
at  the  local  film  mart  in  the  inter- 
est of  their  houses,  a  few  days  ago. 

Tony  Duval  1,  of  the  Gem  Thea- 
tre, at  Murray,  has  conferred  with 
local  branch  managers  last  week,  as 
did  Earl  Steele,  of  the  Venice 
Theatre,  at  Xephi.  Utah.  Ernest 
K.  Pappas,  of  the  Diana,  at  Cop- 
perfield.  Utah,  was  also  in,  it  is 
reported. 

Manager  Fred  Gage,  of  the  local 
United  Artists  exchange,  recently 
returned  from  a  trip  into  Montana 
territory.  Salesman  Johnny  Dick- 
son is  now  in  Montana,  and  Able 
Davis  is  making  Idaho. 

David  Bershon.  Western  Sales 
Manager  for  United  Artists,  left 
here  a  short  time  ago  for  Los 
Angeles. 


1504 


.1/  o  t  i  o  n    P  i  c  t  u  r  e    .V  e  ws 


Kansas  City 


OLF  may  not  yet  be  the  game 

I  of  an  exhibitor  or  an  ex- 
change man,  but  it  would  have 
taken  an  expert  to  have  determined 
that  fact  by  witnessing  the  annual 
motion  picture  golf  tournament 
over  the  Excelsior  Springs  course 
near  Kansas  City  last  week.  Good 
scores,  bad  scores,  and  "no  scores 
at  all"  were  turned  in. 

The  prize  winners : 

First  prize — Low  gross  score, 
silver  cup  presented  by  Newman 
Theatre — Oscar  Morgan. 

Second  prize — Low  net  score, 
cocktail  shaker  presented  by 
Gotham  Productions  —  Lawrence 
Breuninger. 

Third  Prize — Blind  bogy,  poker 
set  presented  bv  Consolidated 
Amusement  Co. — Fred  Meyn. 

Fourth  prize — Second  low  net 
•score,  wrist  watch  presented  by 
Mainstreet  theatre — Ralph  Heft. 

Fifth  prize — Second  low  gross 
score,  caddie  bag  presented  by 
Main  Street  Bank — Charley  Knick- 
erbocker. 

Sixth  prize — Longest  drive  (first 


hole).  Chieftain  driver  presented 
by  Midwest  Theatres— Jack  Lan- 
gan. 

Seve.ith  prize — Longest  drive 
(tenth  hole),  caddie  bag  presented 
by  Film  Inn — Cecil  Vaughn. 

Eighth  prize — Blind  bogy  (first 
nine),  tire  and  tube  to  fit  winner's 
car  presented  by  Ritz  Tire  Shop- 
Bill  Warner. 

Ninth  prize — Blind  bogy  (second 
nine),  Playmore  brassie  presented 
by  Film  Row  Cigar  Store— Law- 
rence Lehman. 

Tenth  prize — Lowest  stroke  any 
hok-  (first  nine),  Playmore  spoon 
presented  by  Hollywood  Inn — Lee 
Jones. 

Eleventh  prize — Lowest  stroke 
any  hole  (second  nine),  mashie 
iron  presented  by  The  Reel  Jour- 
nal— Roland  Thompson. 

Twelfth  prize — Third  low  net 
score,  Playmore  spoon  presented 
by  Hooper  &  Jencks — Lionel 
Ritchie. 

Thirteenth  prize — Low  score 
blind  hole  (first  nine),  putter,  pre- 
sented by  Bill  Fite— A.  G.  Smith. 


Fourteenth  prize  —  Low  score 
blind  hole  (second  nine),  sweater 
and  stockings  presented  by  Charlie 
Vaughn — Tom  Baldwin. 

Fifteenth  prize — Third  low  gross 
score,  one  dozen  golf  balls  presented 
by  Flinton  Jones — Ed  Dubinsky. 

Sixteenth  prize— Second  worst 
score,  mashie  presented  by  Exhib- 
itors Film  Deliverv — Han  v  Schil- 
ler. 

Seventeenth  prize  —  Longest 
drive  (18th  hole),  driver  presented 
by  Johnny  Sanford — Lester  Levy. 

Eighteenth  prize — Worst  score, 
toy  mashie  presented  by  the  com- 
mittee— Russell  Borg. 

Nineteenth  prize — Greatest  num- 
ber of  strokes  on  any  one  hole,  one 
dozen  golf  balls  presented  by  the 
committee — G.  A.  M alone y. 

The  Capitol  theatre,  downtown 
house  of  Kansas  City  which  closed 
several  months  ago  as  a  motion 
picture  and  musical  stock  house, 
has  reopened  again  with  the  same 
type  of  show,  the  stage  features 
being  by  the  Manhattan  Musical 
Comedy  Company. 


Leo  J.  Doty,  assistant  manager 
of  the  United  Artists  exchange  of 
Kansas  City,  has  been  elected  vice- 
president  of  the  Kansas  City  Film 
Board  of  Trade  to  succeed  Arthur 
Cole,  who  resigned  as  branch  man- 
ager of  Paramount.  Oscar  Mor- 
gan, newly  appointed  branch  man- 
ager of  Paramount,  was  elected  to 
the  board  of  directors  of  the  film 
beard. 

The  Cozy  theatre,  Fulton,  Kans., 
has  been  purchased  by  Charles  R. 
Smith  and  new  seats,  projection 
machines  and  scenery  installed. 
The  steel  work  of  the  new  Country 
Club  Plaza  theatre,  Kansas  City, 
has  been  completed. 

Bill  Warner,  First  National 
branch  manager  at  Kansas  City, 
in  returning  from  Excelsior 
Springs,  Mo.,  to  Kansas  Citv,  met 
with  a  road  accident  with  bis 
Cadillac.  None  of  the  occupants, 
including  Mrs.  June  Metcalf,  sec- 
retary of  the  M.  P.  T.  O.  Kansas- 
Missouri,  and  Miss  11.  Menaugh. 
of  the  Kansas  City  Film  Board  of 
Trade,  was  injured  seriously. 


Indianeapolis 


SAFE  blowers  broke  into  the 
manager's  office  at  Rivoli  thea- 
tre, neighborhood  house,  and  stole  a 
safe  containing  $500.  Sheriff  Omer 
Hawkins  believed  a  truck  was  used 
to  transport  the  safe  to  the  road- 
side where  it  was  found. 

Manager  Roy  E.  Harrold  of  the 
Princess,  Rushville,  Ind.,  has  in- 
stalled a  new  Wurlitzer  unit  pipe 
organ. 

Granada  Theatre  at  Virginia 
Ave.  and  Fountaine  Square,  had  ca- 
pacity crowds  at  opening  perform- 
ances Sunday.  The  theatre  is  the 
latest  addition  to  the  U.  I.  Chain 
Theatres,  Inc.  The  south  side  house 
and  the  Rivoli,  east  side,  are  under 
management  of  W.  W.  Grist,  Jr. 

Manager  Mort  Harris  has 
formed  a  dancing  class  to  select  a 
dancing   ensemble   at   the  Palace. 


The  ballet  will  replace  Chester 
Hale  girls  who  will  return  to  New 
York  as  soon  as  the  new  troupe 
is  ready. 

Articles  of  incorporation  for  the 
Newcastle  Amusement  Company, 
which  will  lease  the  new  Capitol 
theatre,  have  been  filed  with  Secre- 
tary of  State.  Harry  Muller,  Harry 
Goldberg,  Joseph  Cosco,  Randall  I. 
Van  Winkle  and  Chas.  L.  McDor- 
man  are  incorporators. 

The  Apollo  theatre  had  splendid 
opening  week  with  Yitaphone  and 
Movie  tone.  The  house  has  been 
remodeled. 

The  Circle  opened  last  week  un- 
der Skouras-Publix  management 
with  stage  band  policy.  Eddie 
Pardo  is  master  of  ceremonies. 
Miss  Marjorie  Alton  is  directing  a 
chorus  of  local  girls. 

Margaret  Powers  is  new  Ohio 


organist.  Billie  Spangler  is  an  ad- 
dition to  Connie's  band  at  the  Ohio. 

The  Hoosier  Theatre  Company 
is  planning  a  neighborhood  house 
at  West  Michigan  St.  and  Holmes 
Ave.  The  proposed  theatre  seating 
1800  is  expected  to  be  begun  in 
June.  Completion  is  planned  this 
fall. 

A  legal  battle  on  "Sunday  mov- 
ies" is  in  prospect  at  Bedford,  Ind. 
A.  J.  Arnold,  manager  of  the  Von- 
ritz,  is  under  arrest  on  charge  of 
breaking  the  Sabbath.  Released  on 
$100  bond. 

E.  B.  Thornton  is  leading  the 
fight  to  close  on  Sundays.  Both 
sides  have  retained  counsel.  Dan- 
ville town  board  recently  sanc- 
tioned Sunday  shows,  following 
which  Thomas  Barnett  opened  the 
Royal  on  Sunday. 


The  new  Fountain  Square  thea- 
tre, Shelbv  and  Prospect  Sts.,  cost- 
ing $850,000,  is  expected  to  be 
opened  soon.  Louis  B.  Golden  is 
president  of  the  new  house  with 
1800  capacity. 

William  M.  Swain,  70,  pioneer 
motion  picture  man  here,  died  Sat- 
urday. Burial  was  in  Crown  Hill. 
He  was  a  native  of  Cincinnati  and 
came  here  thirty-eight  years  ago. 
He  was  one  of  the  first  to  operate 
neighborhood  houses. 

Anderson  is  to  have  a  new  2,000 
capacity  house.  Keith  interests  will 
occupy  the  theatre. 

The  old  Wabash  theatre  at  Attica 
has  been  renamed  the  Orpheum. 
The  house  will  be  remodeled. 

Jeffersonville  witnessed  formal 
opening  of  the  Le  Rose  theatre 
April  19.  The  Switow  Theatre 
Company  built  the  new  house. 


Philadelphia 


EDMUND  J.  BAMBERGER, 
personnel  manager  of  the 
Stanley  Company  of  America,  died 
in  University  Hospital,  Philadel- 
phia, on  April  24th.  Mr.  Bam- 
berger was  a  member  of  a  promi- 
nent Philadelphia  family  and  had 
been  connected  with  the  Stanley 
Company  for  a  number  of  years. 
He  had  been  ill  only  a  short  time 
and  his  death  came  as  a  shock  to 
his  family  and  friends. 

Percy  A.  Bloch,  Philadelphia 
branch    manager    for  Paramount 


Pictures  Corporation,  has  returned 
to  his  duties  after  two  weeks'  spent 
at  his  home  in  New  Orleans.  Mr. 
Bloch,  accompanied  by  Mrs.  Bloch, 
made  the  trip  to  New  Orleans  by 
boat  and  returned  by  rail. 

B.  F.  Keith's  Chestnut  Street 
theatre,  which  has  been  following 
a  policy  of  popular  priced  vaude- 
ville, closed  on  April  28th  for  an 
indefinite  period.  The  Keith-Al- 
bee  executives  are  considering  re- 
opening the  house  very  soon  with 
a  super  picture  policy  at  popular 


prices.  The  possibility  of  stock 
and  comic  opera  has  also  been 
taken  under  consideration  but  it  is 
believed  that  the  picture  policy  will 
be  adopted  in  a  short  time.  Joseph 
C.  Dougherty  will  remain  at  the 
bouse  during  the  summer  months 
as  manager. 

With  work  on  the  new  Mastbaum 
theatre  at  20th  and  Market  streets 
making  steady  progress  and  plans 
for  the  new  Fox  theatre,  at  17th 
ami  Market  streets  Hearing  com- 
pletion, the  third  large  house  for 

( 


the  showing  of  motion  pictures  is 
now  getting  under  way.  This  is  the 
Boyd,  which  is  being  erected  on 
the  site  of  the  former  Aldine  Ho- 
tel at  19th  and  Chestnut  streets, 
and  will  be  managed  by  Al  Boyd, 
a  former  executive  of  the  Stanley 
Company.  The  Boyd  will  seat  2,- 
500  persons  and  will  be  an  up-to- 
date  house  devoted  to  first-run 
films  and  stage  presentations.  It 
will  probably'  be  ready  for  opening 
before  the  end  of  the  year. 


M  a  v 


1 9  2  8 


1505 


piiiiiiiiiiiiiiiiiiiiiiiii^^ 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Releised  in  order  that  the  Exhibitor  may 
hare  o  short-cui  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming 

(S.  R.  indicates  Slate  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


Jan.  7 
Mar  6 


.  May  2i 
May  IS 


Sept.  30 


Sept  23 


5605  feet.  Nov.  11 


SEPTEMBER 

Feature  Players  Distributed  by         Length  Reviewed 

Ao«ie  Laurie   L.  Gish-N.  Kerry  ...M-G-M   8730feet    May  fl' 

Back  to  God's  Country  .  .  R  Adoree-R  Frazer  .Universal  5751  feet    July  SI 

Barbed  Wire  P.  Negri-C.  Brook- E. 

Hanson     ....        Paramount   6961  feet 

Big  Parade,  The  Gilbert-Adoree-Dane. M-G-M  11619  feet  Nov  28. '25 

Blackjack  B.  Jones-B.  Bennett. .  Fox  4777  feet .  .  Mar.  3 

Border  Cavalier,  The  Fred  Humes  Universal  4427  feet 

Born  to  Battle  Bill  Cody  Pathe  4876  feet  

Boy  of  the  Streets  J.  Walker-M.  Ben- 

nett-B.  Francisco  .Rayart  (S.  R.)  6069  feet 

By  Whose  Hand?  R.  Cortez-E.  Gilbert  .  Columbia   6432  feet 

Camilla   N.  Talmadpe-A.  B. 

Francis-G.Roland  First  National  8692  feet 

Cancelled  Debt,  The  R.  Lease-C.  Stevens .  Sterling  Pict  (S.R.).  .0200  feet. 

Cat  and  the  Canary,  The. .  L.  La  Plante-F.  Stan- 

ley-C.    H  a  1  e  -  T. 

Marshall-!  i.  Astor  Universal  7790  feet 

Chang  (Jungle  Film)  .       Special  Cast  Paramount   6636  feet. 

Clancy's  Kosher  Wedding  G.  Sidney-M.  Gordon- 

S   Lynn-R.  Leas»- 

W.  Armstrong  FBO  6701  feet . 

Cruise  of  the  Helion,  The   E.  Murphy-D.  Keith- 

T.  Santschi   Rayart  (S.  R.)  6089  feet .  Sept.  30 

Drop  Kick,  The  R.    Barthelmess  -  D. 

Revier-B.  Kent  First  National  6819  feet 

first  Auto,  The  B  Oldfield-P.  R.  Mil- 

ler-R.  Simpson ....  Warner  Bros  6767  f  eet .  .  July  8 

Flying  U  Ranch.  The  Tyler-N.  Lane  F.  B.  0   4924  feet  

Foreign  Devils  T.  McCoy-C.Windsor  M-G-M  4658  feet  

Gay  Retreat,  The  G.  Cameron-S.  Cohen- 

T.  McNamara  Fox  5624  feet .  .  Sept.  23 

Girl  From  Gar  Paree,  The  .  Sherman-Bedford- 

McGregor-Blythe. .  Tiffany-Stah]  6233  feet 

Girl  From  Rio,  The  Carmel  Myers  Lumas  6990  feet 

Honor  First  (Re-issue).  ...J.  Gilbert-R.  Adoree.Fox  4851  feet 

In  a  Moment  of  Temptation  C.  Stevens-C.  Keefe- 

K.  Guard-G.  With- 
ers F.  B.  O  

lale  of  Forgotten  Women.  .Tearle-Sebastian-A. 

Calhoun-G.  Gow- 

land  Columbia  6646  feet 

laws  of  Steel  Rin-Tin-Tin-H.  Fer- 

guson-J.  Robards  .  Warner  Bros   6669  "eet 

Joy  Girl,  The  O.  Borden-N.  Hamil- 

ton-M.  Dressier . . .  Fox  6162  feet 

Life  of  Riley,  The  C.  Murray-G.  Sidney- 

S.  Hardy-J.  Marlowe. First  National  6712  feet 

Lone  Eagle,  The  R.  Keane-B.  Kent .  . .  Universal . .   5862  feet 

Love*  of  Carmen  Del  Rio-McLaglen-D. 

Alvarado  Fox   8538  feet 

Mojave  Kid,  The  B..Steele-L. Gilmore . F.  B.  O   4924  feet 

Nevada  G.  Cooper-T.  Todd.  Paramount  6258  feet 

Old  San  Francisco  D.  CostePo-C.  E.  Mack- 

W  Oland  Warner  Bros  7961  feet 

One  Round  Hogan  M  Blue-J.  J.  Jeffries- 

L.  Hyams  Warner  Bros  6376  feet .  .  Oct.  7 

One  Woman  to  Another .  .  .  F.  Vidor-Von  Eltx  Paramount   4561  feet    Sept.  30 

Ont  All  Night    R.  Denny-M.  Ni*on.  Universal  6170  feet.  .Oct.  7 

Out  of  the  Past  R.  Frazer-M.  Harris.  .Peerless  Pict.  (S.  R.).6701  feet 

Painted  Ponies  H.  Gibson-E.  Claire  .Universal  6415  feet 

Prince  of  the  Plains  Tex  Maynard      ..    Rayart  (S.  R.)  4134  feet 

Racing  Romeo,  The  "Red"  Grange- J.  Ral- 

ston-T.  Friganza. . .  F.  B.  0  6992  feet.  .  Dec 

Ragtime  J.   Bowers- M.  de  la 

Motte  First  Division  (S.  R.) .  6700  feet 

Red  Raiders,  The  K.  Maynard-A.  Drew.First  National  6214  feet. 

Road  to  Romance,  The . .  .  .  R.  Novarro-M.  Day- 

R.  D.  D'Arcy  M-G-M  6644  feet 

Sailor's  Sweetheart,  A  L.  Fazenda-C.  Cook.  Warner  Bros   6686  feet. 

Sally  in  Our  Alley  S.  Mason-A.  B.  Fran- 

cis-R.  Arlen  Columbia  5892  feet  

Slightly  Used   M  McAvoy-C.  Nagel- 

R.  Agnew   Warner  Bros  6412  feet .  .  Sept.  30 

Smile.  Brother,  Smile  J.  Mulhall-D.  Mac- 

'-aill  First  National  6669  feet .  .  Sept  9 

Soda  Water  Cowboy,  The. .  Wally  Wales  Pathe  4646  feet .  .  Nov.  4 

Stark  Love  Special  Cast  Paramount  6203  feet . .  Mar.  1 1  '27 

Swim,  Girl,  Swim  B.  Daniels-G.  Ederle- 

J.  Hall  Paramount  6124  feet.  Sept  16 

Tell  It  to  Sweeney  Conklin-Bancroft- 

Hill-Luden  Paramount  6006  f eet . 

Three  Miles  Dp  Al  Wilson-E.  Clair.  ..Universal  4136  feet. 

Two  Girls  Wanted  J.  Gaynor-G.  Tryon..Fox  6293  feet. 

We're  All  Gamblers  Meighan-M.  Millner  .Paramount  5935  feet. 


Jan.  21 
Sept.  30 
Sept.  23 
Sept.  16 


Oct. 
Aug. 

Oct. 


July  8 


Aug. 


.  Sept. 
Dec. 

Jan. 
Oct. 


16 


Oct.  28 
lune  10 
Oct.  7 


OCTOBER 

Feature  Players  Distributed  by         Length  Reviewed 

American  Beauty  B.  Dove-L.  Hughes- 

V.  L.  Corbin  First  National  6333 f  eet.  . Oct  21 

Angel  oi  Broadway.  The  . . L.  Joy-V.  Varconi  Pathe-De  Mille  6566  feet.  Dec.  16 

Ben  Hoi  —  Novarro-McAvoy- 

Bronson-F.  X  Bush 

man-C  Myers.  .  .  M-G-M   11693  feet  Jan.  16,  '26 

Blondes  By  Choice  Claire  Windsor  Lumas  6987  feet  

Body  and  Soul  A.  PTingle-L.  Barry- 

more-N.  Kerry  ....  M-G-M  6902  f  eet .  .  Nov.  25 

Boy  Rider,  The  Buzz  Barton  F.  B.  O  4868  feet .  .  Sept.  SO 

Breakfast  at  Sunrise  C.  Talmadge-D.  Al- 
varado First  National  6042  feet.  Dec.  16 

Broadway  Madness  M.  de  la  Motte-  D. 

Keith  Excellent  Pict.  (S.R.)  6945  feet.  Oct.  14 


Feature 
Cheating  Cheaters.  . 

Cherokee  Kid,  The . 
Chinese  Parrot,  The . 

College  Hero,  The  . 


College  Widow,  The. 
Combat  


Crystal  Cup,  The  

East  Side,  West  Side 
Fair  Co-ed,  The  


Figures  Don't  Lie . 
Finnegan's  Ball . . . 


Gentleman  of  Paris,  A  A 


Aug.  26      Gingham  Girl,  The. 


Girl  in  the  Pullman,  The. 

Gun-Hand  Garrison  

Harp  in  Hock,  A  


Highschool  Hero  

In  Old  Kentucky  

Jake  the  Plumber.  .  .  . 
Jazz  Singer,  The  (Vita- 
phone)   


Players                    Distributed  by 
.  B.  Compson-K.  Har- 
lan  Universal  

.  T.  Tyler-S.  Lynn  .  .  .  .  F.  B.  O  

.  M.  Nixon-H  Bos- 

worth-E.  Burns.  .  .Universal  

R.  Agnew-P.  Garon- 

R.  Lease-B.  Turpin  Columbia  

D.  Costello-Collier,  Jr.  Warner  Bros  

,G.  Walsh-G.  Hulette- 

C.  Adams  Pathe  

D.  Mackaill-J.  Mul- 

hall  First  National  

G.  OBrien-V.  Valli- 

F.  McDonald  Fox  

.  M.  Davies-J.  M. 

Brown  M-G-M  

.  E.  Ralston-R.  Arlen  Paramount  

B.  MehafJey-Landis- 
C.  McHugh-M. 

Swain  First  Division  ( S.  R.) 

Menjou-S.  O'Hara- 

A.  Marchall  Paramount  

L.  Wilson-G.  K.  Ar- 
thur   F.  B.  O  

M.  Prevost-H.  Ford  .  Pathe-De  Mille  .... 

Tex  Maynard  Rayart  (S.  R.)  

Schildkraut-Coghlan- 

M.Robson-B. Love.  Pathe-De  Mille  

S.  Phipos-N.  Stuart.  Fox   

J.  Murray-H.  Co3tjllo  M-G-M  

J.  DeVorska-S.  Lynn  F.  B.  O  


Length  Reviewed 


6623  feet 
4837  feel 


Dec.  II 
Mar.  S 


7304  feet  .  Jan.  7 


Dec.  » 
Oct.  It 


6628  feet 
6616  feet 

.  6100  feet 

6386  feet 

8154  feet 

6408  feet 
5280  feet 


Nov.  11 

Nov.  II 

Nov.  4 

.  Nov.  4 
Mar.  S 


6200  feet  .  .  Dec.  I 
6927  feet.   Oct.  If 

6301  feet    July  t* 

6990  feet.  Nov.  18 
4879  feet  

6990  feet  Dec  16 

6498  feet  Nov.  11 
6646  feet 

6186  feet  Nov.  4 


Jesse  James  

Les  Miserables  

Light  in  the  Window,  A. 


Magic  Flame,  The  

My  Best  Girl  

No  Place  to  Go  

Now  We're  in  the  Air. 


Obligin'  Buckaroo,  The . . 

Once  and  Forever  

Pajamas  

Pretty  Clothes  


Publicity  Madness  

Ranger  of  the  North  

Ride  'Em  High  

Ridin'  Luck  

Rose  of  the  Golden  West. 
Rough  Riders,  The  


Sailor  Izzy  Murphy . 
Seventh  Heaven 


Shanghai  Bound . 
Shanghaied  

Shootin'  Irons .  .  . 
Silk  Stockings  . . . 


Silver  Valley. 
Spring  Fever . 


Straight  Shootin' 
Tigress,  The. . . . 
Underworld  


Way  of  All  Flesh.  The . 


Wheel  of  Destiny,  The. 

Wine  (re-issue)  

Wise  Wife,  The  


Wolf's  Trail  

Woman  on  Trial,  The  

Women's  Wares  

Wreck  of  the  Hesperus,  The 


Feature 


Al  Jolson-W.  Oland- 

McAvoy  Warner  Bros    7423  feet 

F.  Thomson-N.  Lane  Paramount  8666  feet. 

Special  Cast  Universal  7713  feet . 

Walthall-P.  Avery-C. 

Keefe  Rayart  (S.  R.)  5960  feet . 

Colman-Banky  United  Artists   8300  feet . 

M.Pickford  C  Rogers  United  Artists   7850  feet. 

M.  Astor-L.  Hughes  First  National  6431  feet 

W.  Beery-R.  Hatton- 

L.  Brooks  Paramount  6798  feet. 

Buffalo  Bill,  Jr  Pathe  4576  feet. 

P.R.Miller-J.Harroo  Tiffany-Stahl   6639  feet 

O.  Borden-L.  Gray .  .  .  Fox   6876  feet 

J.  Ralston-J.  Walker- 

G.  Astor  Sterling  Pict.  IS.  R.)  6652  feet 

E.  Lowe-L.  Moran. .  Fox   5893  feet 

Ranger  (Dog)  F.  B.  0   4977  feet 

Buddy  Roosevelt ....  Pathe  4542  f eet . 

Tex  Maynard  Rayart  (S.  R.)  

G.  Roland-M.  Astor. .  First  National   6477  feet . 

F.  Hopper-N.  Beery- 
Bancroft-M.  Astor- 

Mack-Farrell  Paramount   9443  feet . 

O.  Jessel-A.  Ferris. .  .Warner  Bros  6020  feet . 

J.  Gaynor-C.  Farrell- 

D.  Butler-G.  Brock 

well  Fox   8500  feet 

R.  Dix-M.  Brian  Paramount  6615  feet 

P.  R.  MiUer-R.  Ince- 

G.  Astor  F.  B.  O   6999  feet 

J.  Luden-S.  Blane .  .  .  Paramount  6179  feet . 

L.  La.  Plante-O.  Har- 

lan-J.  Harron  Universal  6166  feet. 

T.  Mix-D.  Dwan  Fox  6011  feet 

Wm.  Haines-J.  Craw- 

ford-G.  K.  Arthur  .  M-G-M  6705  feet 

Ted  Wells  Universal  4251  feet. 

J.  Holt-  D.  Revier  .  .  .  Columbia  6367  feet 

C.  Brook-E.  Brent-G. 

Bancrof t-F.  Kohlr. .  Paramount  7643  feet . 

E.  Jannings-B.  Ben- 
nett-P.  Haver-D. 

Keith  Paramount  8486  feet . 

F.  Stanley-G.  Hale.  Rayart  (S.  R.)  6869  feet 

Clara  Bow  Universal  7  reels . . . 

P.  Haver-T.  Moore- 

J.  Logan  Pathe-De  Mille  6610  feet. 

Dynamite  (Dog)-E. 

Cobb-D.  Lamont.  .Universal  4167  feet. 

Negri-E.  Hanson  .  .  Paramount  6960  feet. 

Brent-Lytell-L.  Kent  Tiffany-Stahl  6614  feet. 

A.  Hale-V.  Bradford- 

S.  de  Grasse  Pathe-De  Mille  6447  feet 


Oct.  II 
Oct.  28 


Nov.  11 
Sept  80 
D»c.  » 
Mar.  17 

Dec.  21 
Nov.  11 


Dec.  2 


Nov.  4 
Feb.  11 


Nov.  11 
Oct.  T 


April  I 
Oct  M 


June  10 
Dec.  t 

Aug.  M 


Aug.  26 
Oct  14 

Oct.  18 
Aug.  19 
Mar.  17 

Sept  • 
July  ■ 

Dec.  16 


Oct.  14 
Nov.  18 


Mar.  31 


NOVEMBER 


Players  Distributed  by 

Arizona  Wildcat,  The  T.  Mix-D.  Sebastian  Fox  

Back  to  Liberty  G.  Walsh-D.  Hall-E. 

Breese  Excellent  Pict  (S.R.) 

Bandit's  Son,  The  B.  Steele-A.  Sheridan  F  B  O   

Becky  S.  O'Neil-O.  Moore- 

G.  Olmstead  ....  M-G-M  

Blood  Will  Tell  B.  Jones-K.  Perry.  .  .Fox  

Bowery  Cinderella,  a.     ..P.  O'Malley-G.  Hu- 

lette  Excellent  Pict  (S.R.) 

Broadway  After  Midnight.  P  Bonner-C.  Landis- 
G  Hughes-B.  Ten- 
ant Krelbar  Pict.  tS.  R.). 

Cheer  Leader,  The  R.  Graves-Olmstead  Lumas  


Length 
4665  feet. 

5980  feet 
4789  feet 

6433  feet. 
4556  feet 


Reviewed 
Mar.  24 


.6900  feet 


6199  feet 
6000  feet 


Mar.  3 
Nov.  II 


.  Nov.  4 
.Mar.  10 


1506 


Motion    Picture  News: 


Length  Reviewed 


.Mar.  3 

Sept.  23 

Aug.  13 

Nov.  11 
Nov.  11 
Nov.  11 

.Dec.  16 

Jan.  21 

'.  Sept.  16 


Feature  Players  Distributed  by 

t )  Gone  Wild,  The  T.  Meighan-L.  Brooks- 

M.  Millner-F.  Koh- 

ler  Paramount  0408  f eet . 

College  B.  Keaton-A.  Corn- 

wall-G.  Withers..  .United  Artists  6362  feet 

Death  Valley  C.    Nye-R.  Rae-R. 

Wells  First  Division  (S.  R.) .  5880  feet . 

Discord  G.  Ekman-L.  Dago- 

ver  Pathe  8586  feet. 

Dog  of  the  Regiment,  A.  .  .Rin-Tin-Tin  Warner  Bros  5003  feet. 

Dress  Parade  W.  Boyd-B.  Love ....  Pathe-De  Mille  6699  feet . 

Forbidden  Woman,  The. .  .J.  Goudal-V.  Varconi- 

J.  Schildkraut  Pathe-De  Mille  6568  feet. 

Portune  Hunter,  The  S.    Chaplin-C.  Hor- 

ton-H.  Costello..  .  .Warner  Bros  6638  feet. 

Galloping  Fury  H.  Gibson-S.  Rand.  .Universal  5503  feet 

Garden  of  Allah,  The  A.  Terry-I.  Petro? ich  .M-G  8200  feet . 

Ginsberg  the  Great  G.  Jessel-A.  Ferris . . .  Warner  Bros  5390  feet. 

Girl  From  Chicago,  The.  .  .C.  Nagel-M.  Loy  Warner  Bros  5978  feet.  .Dec.  31 

Gold  From  Weepah  Bill  Cody  Pathe  4968  feet .  .  Dec.  23 

Good-Time  Charley  W. Oland-H.  Costello  Warner  Bros  6302  feet.  .Nov.  26 

Gorilla,  The  C.  Murray-F.  Kelsey- 

T.  Marshall-A.Day.  First  National  7133  feet.  .Dec.  2 

Gun  Gospel  K.    Maynard-V.  B. 

Faire  First  National  6288  feet.  .Mar.  10 

Harvester  The  N.  Kingston-O.  Cald- 
well  F.  B.  O  7045  feet . .  Nov.  25 

Heroes  in  Blue  J.  Bowers-S.  Rand  . .  .  Rayart  (S.  R.)  5000  feet  

His  Foreign  Wife  W.  McDonald-E. 

Murphy-G.  von  Rue  Pathe  4890  feet.  .Feb.  11 

Home  Made  Johnny  Hines  First  National  6524  feet  

Hoof  Marks  Jack  Donovan  Pathe  4076  feet.  Dec.  23 

Hook  and  Ladder,  No.  9..  .D.  Ellis-E.  Hearne- 

C.  Keefe  F.  B.  O  6240  feet.  Dec.  16 

Judgment  of  the  Hills  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  0   6481  feet. 

Ladies  Must  Dress  V.  Valli-L.  Gray  Fox  6599  feet. 

Last  Waltz,  The  (Ufa  Film)  .W.  Fritsch-S.  Vernon. Paramount  6940  feet. 

Lure  of  the  South  Seas,  The  First  Division  (S.R.).  .6700  feet . 

Main  Event,  The  V.  Reynolds-R.  Schild- 

kraut-C  Delany  Pathe-De  Mille  6472  feet. 

Man  Crazy  Mulhall-Mackaill  First  National  6542  feet. 

Man,  Woman  and  Sin  J.  Gilbert- J.  Eagles- 

G.  Brockwell  M-G-M  6280  feet . 

Right  Life  A,  Day-J.  Harron  Tiffany-Stahl  6235  feet. 

One  Glorious  Scrap  Fred  Humes  Universal  4172  feet. 

On  the  Stroke  of  Twelve. .  .E  .Torrence-J.  Mar- 

I  owe-D.  O'Shea . . .  Rayart  (S.  R.)  6970  feet . 

On  Your  Toes  R  Denny-B.  Worth . .  Universal  6918  feet . 

Opening  Night,  The  C.  Windsor-J.Bowers.Columbia  6524  feet . 

Open  Range  L.  Chandler-B.  Bron- 

son-F.  Kohler  Paramount  5599  feet. 

Quality  Street  M.  Davies-C.  Nagel- 

H.  J.  Eddy  M-G-M  7193  feet. 

Reno  Divorce,  A  M.  McAvoy  Warner  Bros  6492  feet . 

Roarin'  Broncs  Buffalo  Bill,  Jr  Pathe  4376  feet. 

Shame  (Re-issue)  John  Gilbert  Fox  6467  feet. 

She's  a  Sheik  B.  Daniels-R.  Arlen 

W.  Powell  Paramount  6015  feet. 

Skyhigh  Saunders  A.  Wilson-E.  Tarron. Universal  4393  feet. 

Small  Bachelor,  The  Beranger-O.  Harlan- 

B.  Kent-C.  Ger- 

aghty  Universal  6218  feet . 

Spotlight,  The  E.  Ralston- N.  Ham- 
ilton  Paramount  4934  feet 

Stage  Kisses  K.  Harlan-H.  Chad- 
wick- J.  Patrick  Columbia  6436  feet. 

Thirteenth  Hour,  The  Bonaparte  (Dog)- J. 

Gadsdon-L.  Barry- 
more   M-G-M  5262  feet . 

Thirteenth  Juror,  The  F.  X.  Bushman-Nils- 

son  Universal  6698  feet. 

Turkish  Delight  R.  Schildkraut-J.  Faye- 

K.  Thomson  Pathe-De  Mille  6397  feet. 

Two  Arabian  Knights  W.  Boyd-M.  Astor- 

L.  Wolheim-I.  Keith. United  Artists  7850  feet. 

Very  Confidential  M.  Bellamy  Fox  6620  feet. 

Wanderer  of  the  West,  A  .  Tex  Maynard  Rayart  (S.  R.)  

Warning,  The  J.  Holt-D.  Revier  Columbia  5791  feet.  .Jan.  7 

Web  of  Fate  Lillian  Rich  Peerless  Pict.  (S.  R.)  .6800  feet  

Wild  Beauty  Rex  (Horsei-J.  Mar- 
lowe-H.Allen Universal  6192  feet  

Wild  Geese  B.  Bennett-A.  Stew- 

art-D.  Keith-J.  Ro- 

bards-E.  Southern .  Tiff any-Stahl  6448  feet  

Wolf  Fangs  Thunder  (Dog)-C. 

Morton-C.  Lincoln  Fox  6331  feet . .  Dec.  16 


Aug.  19 
Dec.  23 
Dec.  30 


Nov.  11 
Dec.  30 


Dec.  2 


.Jan.  14 
.  Mar.  17 

.  Mar.  10 

.Nov.  18 
.  Nov.  4 
.Dec.  30 


Dec.  9 


Dec.  9 


Nov.  4 
Dec.  16 


Feature 

Aflame  in  the  Sky  

Aftermath  (European  film) 

Alice  in  Wonderland  

Almost  Human  


Brass  Knuckles . 
Buttons  


Come  to  My  House . 

Desert  Dust  

Desert  of  the  L~st. . 


Desert  Pirate,  The . 

Devil's  Twin,  The.  . 
Dove,  The  


Fangs  of  Destiny  

Fashion  Madness  

Flying  Luck  

Gay  Defender,  The  

Get  Your  Man  

Golden  Clown,  The  

Grandma's  Boy  (re-issue). 
Ham  and  Eggs  at  the  Front 


Haunted  Ship,  The . 

Hero  for  a  Night,  A . 
Her  Wild  Oat  


Honeymoon  Hate . . 
Husbands  for  R»nt 


DECEMBER 

Players  Distributed  by         Length  Reviewed 

.  S.  Lynn-J.  Luden . . .  .F.  B.  0   6034  feet. .  Nov.  11 

.Special  Cast  Collwyn  Pict.  (S.R.) .  .6800  feet .  .  Mar.  3 

Special  Cast  Pathe  6  reels  

V.  Reynolds-K.  Thom- 
son Pathe-De  Mille  6596  feet.  .Mar.  24 

.  M.  Blue-B.  Bronson. .  Warner  Bros  6330  f  eet .  .  Dec.  23 

.  Coogan-L.  Hanson-G. 

Olmsted  M-G-M  6060  feet.  .Mar.  31 

.O.  Borden-A.  Moreno  Fox  5430  feet  

,  Ted  Wells  Universal  4349  feet  

W.  Wales-P.  Mont- 
gomery Pathe  4933  feet.  .Dec.  30 

.T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0  4764  feet  

Leo  Maloney  Pathe  5478  feet  

N.  Talmadge-G.  Ro- 

land-N.  Beery  United  Artists  8400  f eet .  .  Jan.  7 

.Dynamite  (Dog)-E. 

Cobb  Universal  4296  feet  

.  C.  Windsor-R.  Howes  Columbia  5613  feet. .  Mar.  31 

Monty  Banks  Pathe  6403  feet.  .Nov.  18 

R.  Dix-T.  Todd  Paramount  6376  feet.  .Dec.  31 

.  C.  Bow-C.  Rogers .  . .  Paramount  6889  feet  

G.  Ekman-K.  Bell .  . .  Pathe  7913  feet . .  Mar.  24 

H.  Lloyd-M.  Davis.  .Pathe-De  Mille  4750  feet  

.  Fazenda-H.  Conklin- 

T.  Wilson  Warner  Bros  6613  feet  

D.  Sebastian-M.  Love- 

R.  Hallor-Santschi.Tiffany-Stahl  4763  feet. .  Feb.  4 

G.  Tryon-P.  R.  Miller.Universal  6711  feet.  .  Dec.  2 

C.  Moore-L.  Kent-G. 

Lee-H.  Cooley  First  National  6118  feet.  .Feb.  11 

F.  Vidor-T.  Carmen- 
ati  Paramount  6416  feet.  .Feb.  11 

H.  Costello-O.  Moore  Warner  Bros  5200  feet. .  Tan.  7 


Feature  Players  Distributed  by         Length  Reviewed 

If  I  Were  Single  M.  McAvoy-C.  Nagel. Warner  Bros  6320  feet.  .  Dec.  91 

Irresistible  Lover,  The .  .  .  .  N.  Kerry-L.  Moran. . .  Universal  6958  feet.  Sept.  16 

Land  of  the  Lawless  J.  Padian-P.  Mont- 

gomery-T. SantschiPathe  4131  feet.  .Dec  30 

Law  and  the  Man,  The...  .G.Brockwell-Santschi- 

.  R.Ellis  Rayart  (S.R.)  5916  feet.  Mar.  24 

Legionnaires  in  Paris  Al  Cooke-Kit  Guard- 

L.  Lorraine  F.  B.  0   5771  feet  

Little  Mickey  Grogan  F.  Darro-J.  Ralston- 

„  C.Nye  F.  B.  0  6515  feet.  .  Mar.  S 

London  After  Midnight ....  L.  Chaney-C.  Nagel- 

M.  Day-Walthall . .  M-G-M  6687  feet.  . Dec  23 

Lovelorn,  The  S.  O'Neill-L.  Kent- 

M.  O'Day  M-G-M  6950  feet.  Dec.  SO 

Love  Mart,  The  B.  Dove-G.  Roland- 

N.  Beery  First  National  7388  feet  

Man'e  Past,  A  C.  Veidt-I.  Keith-G. 

Siegmann-B.  Bed- 
ford  Universal  6135  feet .  .  Sept  16 

My  Friend  From  India  F.  Pangborn-E.  Faire  Pathe-De  Mille  6750  feet.  .Mar.  31 

Outcast  Souls  P.Bonner-C.Delaney. Sterling  Pict.  (S.R.)  ..6210  feet   

Polly  of  the  Movies  G.  Short-J.  Robards.First  Division  (S.  R.)  .  .6900  feet  

Rush  Hour,  The  M.  Prevost-H.  Ford.  .Pathe-De  Mille  6880  feet    Mar.  10 

San  Francisco  Nights  M.   Busch-P.  Mar- 

mont  Lumas  7000  feet.  .Dec  31 

Serenade  A.  Menjou-K.  Carver- 

L.  Basquette  Paramount  6209  feet.  .Dec  81 

Silk  Legs  M.  Bellamy-J.  Hall  . .Fox  5446  feet  

Silver  Slave,  The  I.  Rich- A.  Ferris-H. 

Herbert  Warner  Bros  6124  feet .  .  Dec.  9 

Siren,  The  D.  Revier-T.  Moore- 

N.  Trevor  Columbia  5996  feet  

Slingshot  Kid,  The  "Buzz"      Barton  J. 

Morgan-F.  Rice.  .  .F.  B.  0  4486  feet  

Sorrel]  and  Son  H.  B.  Warner-Nils- 

son-M.  McBain-A. 

Joyce  United  Artists  9150  feet.  .Nov.  26 

South  Sea  Love  P.  R.  Miller-L.  Shum- 

way-A.  Brooks  F.  B.  0   6388  feet.  Feb.  IS 

Spoilers  of  the  West  T.  McCoy-M.  Daw- 

W.  Fairbanks  M-G-M  4784  feet.  .  Mar.  24 

Streets  of  Shanghai  P.  Starke-K.  Harlan- 

J.  Robards  Tiffany-Stahl  5276  feet.  .  Mar.  3 

Swift  Shadow,  The  Ranger  (Dog)  F.  B.  0   4892  feet.  .Dec  23 

Tea  ior  Three  L.  Cody-A.  Pringle-O. 

Moore-D.Sebastian  .M-G-M  6273  feet.  .Nov.  11 

Temptations  of  a  Shopgirl.  B.  Compson-Garon- 

A.  Kaliz  First  Division  (S.  R.) .  5604  feet  

Texas  Steer,  A  W.    Rogers-L.  Fa- 

zenda-A.  Rork  First  National  7419  feet.  .Nov.  18 

Two  Flaming  Youths  C.     Conklin-W.  C. 

Fields-M.  Brian . .  .  Paramount  6319  feet .  .  Jan.  T 

Valley  of  the  Giants  M.  Sills-D.  Kenyon.. First  National  6336  feet  

Wild  Born  Tex  Maynard  Rayart  (S.  R.)  

Wilful  Youth  K.  Harlan-E.  Murphy. Peerless  Pict.  (S.R.) .  5644  feet  

Wizard,  The  L.  Hyams-E.  Lowe- 

G.  Katsonaros-von 

Seyff ertitz  Fox  5629  feet  


JANUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Air  Patrol,  The  Al  Wilson  Universal  4259  feet  

Alias  the  Deacon  J.  Hersholt-J.  Mar- 

lowe-R.  Graves.  .  .Universal  6869  feet.  .Oct.  SI 

Baby  Mine  G.K.Arthur-K.Dane.  M-G-M  6139  feet.  Jan.  14 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Pathe  4806  feet.  .Dec  SO 

Beau  Sabreur  E.  Brent-G.  Cooper- 

W.  Powell-N.  Beery  Paramount  6636  feet. .  Jan.  38 

Beware  of  Married  Men . .  .1.  Rich-R.  Tucker-S. 

Holmes-M.  Loy.  .  .Warner  Bros  6421  feet.  .Jan.  IS 

Boss  of  Rustlers  Roost,  The.  D.  Coleman-E.  Gil- 
bert  Pathe  4833  feet . .  Jan.  14 

Branded  Sombrero,  The..  B.  Jones-L.  Hyams.  Fox  Films  6612  feet.  .Jan.  14 

Burning  Up  Broadway  H.  Costello-R.  Frazer  Sterling  Pict.  (S.  R.)  .6200  feet  

Call  of  the  Heart  Dynamite  (Dog)-E. 

Cobb- J.  Alden ....  Universal  6261  feet  

Casey  Jones  R.  Lewis-J.  Robards- 

A.  Sheridan  Rayart  (S.  R.)  6673  feet  

Circus,  The  C.  Chaplin-M.  Ken- 
nedy  United  Artists  6700  feet . .  Jan.  14 

Cohens  and  the  Kellys  in 

Paris,  The  G.  Sidney-J.  F.  Mc- 

Donald-V.  Gordon- 
K.  Price-S.  Carrol- 

C.  Delany  Universal  7481  feet.  .Feb.  18 

Comrades  H.Costello-G.Hughes- 

D.  Keith  First  Division  (S.  R.).5970  feet .  .  Mar.  1& 

Coney  Island  L.  Wilson-L.  Mendez.F.  B.  0   6390  feet.  .Feb.  26 

Cowboy  Cavalier,  The  B.  Roosevelt  O.  Has- 

brouck  Pathe  4526  f eet . .  Jan.  SS 

Dare  Devil's  Reward  T.  Mix-N.  Joyce  Fox  4987  feet.  .Jan.  SI 

Dead  Man's  Curve  Fairbanks,  Jr.-S. 

Blane  F.  B.  0  6511  feet . .  Dec.  SC 

Desperate  Courage  W.    Wales-O.  Has- 

brouck  Pathe  4398  feet . .  Jan.  SI 

Divine  Woman,  The  D.  Garbo-L.  Hanson- 

L.  Sherman  M-G-M  7300  feet.  .Jan.  SI 

Driftin'  Sands  Bob  Steele  F.  B.  O  4770  feet  

Fearless  Rider  F.  Humes-B.  Worth.  .Universal  4173  feet  

Four  Flusher,  The  G.  Lewis-M.  Nixon . .  Universal  6193  feet . .  Jan.  28 

French  Dressing  H.  B.  Warner-L.  Wil- 
son  First  National  6344  feet  

Gateway  of  the  Moon,  The .  Del  Rio-Fenton-W. 

Pidgeon  Fox  5038  f  eet .  .  Jan.  14. 

Gentlemen  Prefer  Blondes  .A.  White-F.  Sterling- 

R.  Taylor-Conklin- 

Friganza-Swain .  .  .Paramount  6871  feet.  .Jan.  21 

Girl  in  Every  Port,  A  V.  McLaglen-M.  Casa- 

iuana-M.  Loy-N. 

Joyce-R.  Armstrong.Fox  5882  feet. .  Mar.  S 

Heart  of  Broadway,  The ...  P.  Garon-R.  Agnew. .  Rayart  (S.  R.)  5853  feet  

Laddie  Be  Good  B.  Cody-R.  Blossom  . Pathe  4166  feet.  .Dec  84 

Lady  Raffles  E.  Taylor-R.  Drew-L. 

Tashman  Columbia  5471  feet  

Last  Command,  The  E.  Jannings-E.  Brent- 

W.  Powell  Paramount  8234  feet .  .  Jan.  SS 

Let 'Er  Go.  Gallegher  J.  Coghlan-H.  Ford- 

E.  Fair  Pathe-De  Mille  6888  feet.  Ian.  S8 

Leopard  Lady,  The  J.  Logan-A.  Hale  Pathe-De  Mille  6660  feet.  .Mar.  10» 

Love  G.  Garbo- J.  Gilbert. .  M-G-M  7366  feet .  .  Dec  14 

Love  and  Learn  E.  Ralston-L.  Chand- 

ler-H.  Hopper  Paramount  6737  feet.  .Feb.  S4 

Merry  Wives  of  New  York. .  P.  Garon  First  Division  (S.R.)  

Noose,  The  R.  Barthelmess-L. 

B   quette-A.  Joyce.First  National  7331  feet. .Jan.' 


May    5 ,    19  28 


1507 


Jan.  21 
Ian.  14 
Mar.  10 


Dec.  23 
Feb.  11 


Feature  Players  Distributed  by  Length  Reviewed 

On  to  Reno  M.  Prevost-C.  LandisPathe-De  Mille  6  reels  

Peaks  of  Destiny,  The 

(Ufa  film)  E.  Peterson-L.  Riet- 

enstahl-L.  Trenker  Paramount  6682  leet. 

Perfect  Gentleman,  A  M.  Banks-R.  Dwyer.  .Pathe  5626  feet. 

Pioneer  Scout,  The  F.  Thomson-N.  Lane  Paramount  6118  feet. 

Private  Life  of  Helen  of  Troy, 

The  M.  Corda-L.  Stone-R. 

Cortez  First  National    7694  feet. 

Race  For  Life,  A  Rin  -  Tin  -  Tin  -  V.  B. 

Faire-C.  Nye  Warner  Bros  4777  feet. 

Rawhide  Kid,  The  H.  Gibson-G.  Hale     Universal   6382  feet  

Sadie  Thompson  G.  Swanson-L.  Barry- 

more-R.  Walsh...  United  Artists  8700  feet.  Feb.  11 

Sailors' Wives  Astor-Hughcs  First  National   6485  feet.  .  Mar.  10 

Satan  and  the  Woman  C.  Windsor-C.  Keef*-  Excellent  Pict.  (S.  R.)6400  feet.  Mar.  10 

Sharpshooters  G.  O'Brien-L.  Moiau  Fox  6673  feet.  Jan.  28 

Shepherd  of  the  Hills,  The.  A.     B.  Francis-M. 

OM)av-J.  Roles  First  National  8188  feet.  Feb.  26 

Striving  for  Fortune  G.  Wakh-B.  Roberts  .Excellent  Pict.  (S.R.).5337  feet  

Student  Prince,  The  (In 

Heidelberg)  R.  Novai  ro-Shearer- 

J.  Hersholt  M-G-M  9666  feet .  Oct.  T 

That  Certain  Thing  V.  Dana-R.  Graves . .  Columbia  6047  feet .  Mar.  10 

Tragedy  of  Youth,  The  Collier,  Jr.-P.  R.  Mil- 

ler-W.  Baxter  .  .   .  Tiffany-Stahl   6361  feet  .  .  Mar.  31 

West  Point  W.  Haines-J.  Craw- 
ford M-G-M  8134  feet.  Jan.  7 

What  Price  Beauty?  N.  Naldi-P  Gendron- 

V.  Pearson  Pathe  6  reels ....  Jan.  28 

Wickedness  Preferred  L.  Cody-A.  Pringle. ..  M-G-M  6011  feet  

Wife  Savers  W.  Beery-R.  Hatton- 

Z.  Pitts  Paramount  5413  feet .  .  Jan.  21 

Wife's  Relations,  The  S.  Mason-G.  Glass-B. 

Turpin-A.  Kaliz .  .  .  Columbia  6508  feet  

Wizard  of  the  Saddle  B.  Barton-D.  Thomp- 
son F.  B.  0   4806  feet...  Dec.  30 

Woman  Against  the  World, 

A  G.  Olmstead-H.  Ford- 

G.  Hale-S.  Rand.  .Tiffany-Stahl  6283  feet  

Woman  Wise  W.  Russell- J.  Collyer- 

W.  Pidgeon  Fox  6060  f eet .  .Mar.  10 

FEBRUARY 

Feature  Players  Distributed  by         Length  Reviewed 

Across  the  Atlantic  M.  Blue-E.  Murphy.  .Warner  Bros  

AJice  Through  the  Looking 

Glass  Special  Cast  Pathe  

Apache  Raider,  The  L.  Maloney-E.  Gil- 

bert-D.  Coleman.  Pathe  

Bare  Knees  V.  L.  Corbin-D.  Keith- 

J.  Winton-J.  Walker  Lumas  

Battles  of  Coronel  and  Falk- 
land   Islands  (English 

film)  Special  Cast— Artlee  Pict.  (S.  R.) .  .  . 

Blonde  for  a  Night,  A  M.  Prevost-H.  Ford.  Pathe-De  Mille 

Bronc  Stomper,  The  D.  Coleman-E.  Gilbert  Pathe  

Chaser,  The  H.  Langdon-G.  Mc- 

Connell  First  National . . 

Clean  Up  Man,  The  T.  Wells-P.  O'Day. ..  Universal  

Crashing  Through  J.  Padjans-S.  Rand- 

T.  Santschi  Pathe  

Devil  Dancer,  The  G.  Gray-C.  Brook  United  Artists  . 

Devil's  Skipper,  The  B.  Bennett-M.  Love- 

McAUister-C.  Lan- 

dis  Tiffany-Stahl.. 

Doomsday  F.  Vidor-G.  Cooper.  .Paramount.  . . . 

Douglas  Fairbanks  as  the 

Gaucho  D.  Fairbanks-E.  South- 

ern-L.  Valez  United  Artists . , 

Enemy,  The  L.  Gish-R.  Forbes .  .  .  M-G-M  

Fangs  of  the  Wild  Ranger  (Dog)-S.  Nel- 

son-D.  Kitchen  F.  B.  O  

Finders  Keepers  La  Plante-Harron .  .  .Universal  

Feel  My  Pulse  B.  Daniels-R.  Arlen- 

W.  Powell  Paramount.  .  . . 

Pleetwing  B.  Norton-D.  Janis. . .  Fox  

Flying  Romeos  C.  Murray-G.  Sidney. First  National . . 

Her  Summer  Hero  D.Thompson-H.Tre- 

vor-S.  Blane-J. 

Pierce  F.  B.  O  6146  feet .  .  Dec.  3o 

Latest  From  Paris,  The  N.  Shearer-G.  Sidney- 

R.  Forbes  M-G-M  7743  feet.  . Mar.  3 

Little  Snob,  The  M.  McAvoy-R.  Frazer- 

A.  B.  Francis  Warner  Bros  

Midnight  Rose  L.  de  Putti-K  Harlan  Universal   6689  feet .  .  Mar.  10 

Nameless  Men  C.  Windsor-A.  Mor- 
eno Tiffany-Stahl  6708  feet.  April  14 

Napoleon  (French  Film).  .  .Special  Cast  M-G-M  

Night  Flyer,  The  W.  Boyd- J.  Ralston. .  Pathe-De  Mille  6964  feet  

Painted  Trail,  The  Buddy  Roosevelt  Rayart  (S.  R.)  4671  feet  

Passion  Island  Special  Cast  Pathe-De  Mille  7  reels  

Phantom  Flyer,  The  Al  Wilson  Universal  4253  feet  

Port  of  Missing  Girls,  The. B.  Bedford-M.  Mc- 
Gregor Brenda  Pict.  Corp.  .  .7270  feet.  .Mar.  3 

Riding  Renegade,  The  Bob  Steele  F.  B.  O  

Rose-Marie  J.  Crawford- J.  Mur- 

ray-H.  Peters  M-G-M  

Secret  Hour,  The  P.  Negri-Hersholt-K. 

Thomson  Paramount.  .  . 

Shield  of  Honor,  The  R.  Lewis-D.  Gulliver- 

N.  Hamilton  Universal  

Show  Down,  The  Bancroft  -  Brent  -  N. 

Hamilton  Paramount.  .  . 

Smart  Set,  The  W.  Haines-A.  Day-J. 

Holt-H.  Bosworth .  M-G-M  

Soft  Living  M.  Bellamy-J.  Mack 

Brown  Fox  

So  This  Is  Love  V.  Dana-W.  Collier, 

Jr.-J.  Walker  Columbia  

Sporting  Goods  R.  Dix-G.  Olmstead. .  Paramount  

Stand  and  Deliver  La  Rocque-L.  Valez- 

W.  Oland  Pathe-De  Mille  

Stronger  Will,  The  P.    Marmont-E.  La 

Bissioniere-R.  Ca- 

rewe  Excellent  Pict.  (S.R.) 

That's  My  Daddy  R.  Denny-B.  Kent-J. 

La  Verne  Universal  

Under  the  Tonto  Rim  R.  Arlen-M.  Brian-J. 

Linden   ..Paramount  

Valley  of  Hunted  Men  Buffalo  Bill,  Jr.-K. 

Collins  Pathe  

Wagon  Show,  The  Ken  Maynard  First  National  

Wall  Flowers  H.  Trevor-J.  Arthur- 

L.  Todd  F.  B.  O  6339  fee: 


6  reels  

6765  feet.  Feb.  18 
5800  eet.  Jan.  28 


8400  feet.  Mar.  24 

6  reels  

6408  feet.  Mar.  3 

5744  feet.  April  21 
4232  feet  

4480  feet.  Feb.  11 
6765  feet.  Dec.  30 


6510  feet  

6665  feet .  April  7 

9266  feet.  Dec.  2 
8189  feet.  Dec.  31 

4578  feet.  Jan.  14 
6081  feet.  Mar.  17 

6889  feet.  .Mar.  3 

6184  feet    April  14 


7745  feet. 

Feb. 

IS 

7194  feet. 

.  Mar. 

17 

6172  feet 

Dec. 

30 

7616  feet. 

.  Mar. 

10 

6476  feet. 

.  Mar. 

10 

5629  feet. 

.  Mar. 

3 

5611  feet  

6961  feet.  Feb.  18 

6423  feet.  .April  7 


6600  feet  

6073  feet  

6991  feet   

4520  feet.  Mar.  3 


Feature  Players  Distributed  by         Length  Reviewed 

Wedding  March,  The  (road 

show)  von  Stroheim-F. 

Wray  Paramount  12  reels  

When  the  Law  Rides  T.  Tyler-F.  Darro  . . . .  F.  B.  O  

Whip  Woman,  The  E.  Taylor-A.  Moreno- 

L.  Sherman  First  National  6087  feet.  Mar.  24 

Woman's  Way,  A  M.  Livingston-W.  Bax- 
ter Columbia  

You  Can't  Beat  the  Law  L.  Lee-C.  Keefe  Rayart  (S.  R.)  6260  feet  

MARCH 

Feature  Players  Distributed  by         Length  Reviewed 

Adventure  Mad  (Ufa  film).E.  Barclay-N.  Asther- 

L.  Hall-Davis  Paramount  6897  feet  

Bachelor's  Paradise  S.O'Neill-R. Graves. Tiffany-Stahl  6147  feet  

Beyond  London's  Lights ...  L.  Shumway-G.  El- 
liott-J.Gadsden H. 

Evans- A.  Dore  F.  B.  0  6573  feet .  .  Feb.  IS 

Big  City,  The  L.  Chaney-M.  Day-B. 

Compson-J.  Murray. M-G-M  6838  feet.  .  Mar.  31 

Blue  Danube,  The  L.  Joy-R.  LaRocque- 

J.  Schildkraut  Pathe-De  Mille  7  reels  

Bringing  Up  Father  F.  Macdonald-G.  Olm- 

sted-P.  Moran  ....  M-G-M  6344  feet  

Brunettes  Preferred   First  Division  (S.  R.) .  6651  feet  

Buck  Privates  de  Putti-McGregor-Z. 

Pitts  Universal  6914  feet .  .  Feb.  4 

Bullet  Mark,  The  J.  Donovan-M.  Gray- 

G.  McConnell  Pathe  4550  feet .  .  Mar.  31 

Burning  Daylight  M.  Sills-D.  Kenyon. .  First  National   6600  feet  

Chicago  P.  Haver-V.  Varconi.  Pathe-De  Mille  9992  feet.  Dec.  SO 

Chicago  After  Midnight. ..  .J.  Mendez-R.  Ince- 

Seiter  F.  B.  0   6249  feet .  .  Mar.  IT 

Circus  Rookies  K.  Dane-G.  K.  Arthur  M-G-M  

Crowd,  The  J.  Murray-E.  Board- 

man-B.  Roach  M-G-M  8548  feet .  .  Feb.  14 

Desert  Bride,  The  B.  Compson-A.  For- 

rest-O.  Mattieson .  Columbia  6425  feet  

Domestic  Troubles  L.  Fazenda-C.  Cook- 

B.  Blythe-A.  Ran- 
kin  Warner  Bros  

Dressed  to  Kill  E.  Lowe-M.  Astor-C. 

Morton-B.  Bard     .  Fox  6666  feet .  .  Mar.  17 

Faithless  Lover,  The  G.  Hulette-E.  O'Brien  Krelbar  Pict.  (S.R.)  . 6600  feet.  Mar.  S 

Forbidden  Hours  R.Novarro-R.Adoree  M-G-M  

Four  Footed  Ranger,  The  .  .Dynamite  (Dog)  Universal  4426  feet  

Freckles  J.  Fox,  Jr.-G.  Stratton- 

H.  Bosworth  F.  B.  0  6131  feet.  Jan.  28 

Garden  of  Eden,  The  C.  Griffith-C.  Ray-L. 

Sherman  United  Artists   7300  feet    Jan.  14 

Golden  Shackles  Priscilla  Bonner  Peerless  Pict.  (S.  R.)  66CO  feet  

Heart  of  a  Follies  Girl, The. B.  Dove-L.  Kent-  L. 

Sherman-M  Harris  First  National  6957  feet.  Mar.  17 

Horseman  of  the  Plains.  .  .T.  Mix-S.  Blane  Fox   4397  feet.  Mar.  24 

Legion  of  the  Condemned, 

The  G.  Cooper-F.  Wray-L. 

Chandler-F.  Mc- 

Donald-B.  Norton  .  Paramount  7416  feet .  Mar.  24 

Little  Buckaroo,  The  Buzz  Barton  F.  B.  O  

Love  Me  and  the  World  Is 

Mine  Philbin-Kerry  Universal  6813  feet.  Feb.  11 

Mad  Hour,  The  S.  O'Neil-L.  Kent-L. 

Sherman-A.  White. National  6625  feet.  April  21 

Marlie  the  Killer  Klondyke  (Dog)-Bush- 

man,  Jr.-B.  Mehaf- 

fey  Pathe  4600  feet .  Mar. 

Masked  Angel,  The  B.  Compson-W.  Oak- 
man   First  Division  (S.R.).  .5700  feet.  .  Mar.  24 

Matinee  Idol,  The  J.  Walker-B.  Love- 

A.  Forrest  Columbia  

Midnight  Madness  J.  Logan-C.  Brook..  Pathe-De  Mille  5659  feet  

My  Home  Town  G.  Rockwell-G.  Glass  Rayart  (S.  R.)  

Old  Ironsides  E.  Ralston-C.  Farrell- 

W.  Beery-G.  Ban- 
croft Paramount  7910  feet  Dec.  18,  '24 

Partners  in  Crime  W.  Beery-R.  Hatton- 

W.  Powell-M.  Brian  Paramount  

Patsy,  The  M.  Davies-O.  Cald- 

well-L.  Gray  M-G-M   7289  feet  

Phantom  of  the  Turf,  The.  .H.  Costello-R.  Lease  Rayart  (S.  R.)  

Powder  My  Back  I    Rich-A.  Ferris-A. 

Beranger-C.  Nye . .  Warner  Bros  - 

Put  'Em  Up  Fred  Humes  Universal  4200  feet  

Ramona  D.  Del  Rio-W.  Baxter- 

R.  Drew-V.  Lewis. .  United  Artists  8200  feet .  .  Feb.  4 

Red  Hair  C.  Bow-W.  Austin-L. 

Chandler  Paramount   6331  feet .  Mar.  SI 

Red  Signals  W.  McDonald-E.  No- 

vak-E.  Williams  . . .  Sterling  Pict.  (S.R.) . .  6032  feet  

Saddle  Mates  W.  Wales-P.  Mont- 
gomery  Pathe  4620  feet.  .  Mar.  IT 

Something  Always  Happens  E.  Ralston-N.  Hamil- 
ton  Paramount  

Souls  Aflame  G.  James-G.  Lard-R. 

Wells  First  Division  (S.  R.)  

Square  Crooks  R.  Armstrong-J  M. 

Brown-D.  Dwan-D. 

Appleby  Fox  6397  feet    Mar.  SI 

Stop  That  Man  A.  Lake-B.  Kent-E. 

Gribbon  Universal  6389  feet  

Surrender  M.   Philbin-I.  Mos- 

kine  Universal   8249  feet.  .  Mar.  10 

Tempest  J.  Barrymore-C.  Horn 

-Wolheim  United  Artists  (aboutl  9000  feet . . 

Their  Hour  D.  Sebastian- J.  Har- 

ron-J.  Marlowe. . .  Tiffany-SUhl   5662  feet  

Tracy  the  Outlaw  Jack  Hoey  New-Cal  (S.  R.)  6000  feet .  .  Mar.  SI 

Trick  of  Hearts,  A  H.  Gibson-G.  Hale.  .Universal  6496  feet  

Turn  Back  the  Hours  M.  Loy-W.  Pidgeon- 

S.  Hardy  Lumas  '   6500  f eet .  .  Mar.  IT 

Under  the  Black  Eagle  Flash  (Dog)-M.  Day- 

R.  Forbes  M-G-M   5901  feet  

Why  Sailors  Go  Wrong  S.  Cohen-T.  McNam- 

ara-S.  Phipps  Fox  6112  feet.  April  14 

Women  Who  Dare  H.  Chadwick-C.  Dela- 

ney  Excellent  Pict.  (S.R.)  

Wyoming  T.   McCoy-W.  Fair- 

banks-D.  Sebastian. M-G-M  


APRIL 


Feature 


Players 


Distributed  by 


Length  Reviewed 


Across  From  Singapore  ...  .  R.  Navarro-J.  Craw- 

ford-E.  Torrence  .  .  M-G-M- 


1508 


Motion    Picture  News 


Length  Reviewed 


Feature  Players  Distributed  by 

Actress,  The  N.  Shearer-R.  Forbes- 

G.  Lee-O.  Moore- 

D'Arcy  M-G-M  

Adorable  Cheat,  The  L.  Lee-C.  Keefe  Chesterfield  (S.  R.)..5400  feet    April  21 

After  the  Storm  H.  Bosworth-E.  Gil- 

bert-C.  Delaney . .  .  Columbia  

Avenging  Shadow,  The..  .  Klondike  (Dog)-R.  Hal- 

lor-M.  Morris  Pathe  4293  feet.  .Mar.  31 

Bell  o  Avenue  A   First  Division  (S.  R.)..  .   

Bit  of  Heaven,  A  B.  Washburn-L.  Lee  Excellent  Pict.  (S.R.)  

Breed  of  the  Sunsets  R.  Steele-N.  Drexel  .F.  B.  O  

Broadway  Daddies  J.  Logan-R.  Lease-A. 

B.  Francis  Columbia  6400  feet  

Canyon  of  Adventure  K.    Maynard-V.  B. 

Faire  First  National  5800  feet  

Chinatown  Charlie  J.  Hines-L.  Lorraine.  .First  National  6365  feet   

Chorus  Kid,  The  V.  B.  Faire-B.  Wash- 

burn-H.  Hopper . . .  Lumas  6200  feet.  .  April  14 

Circus  Rookies  K.  Dane-G.  K.  Arthur 

L.  Lorraine  M-G-M  

Cossacks,  The  J.  Gilbert-R.  Adoree- 

E.  Torrence-M.  Al- 

den  M-G-M  

Crimson  City,  The  M.  Loy-L.  Hyams-R. 

Tucker- J.  Miljan  . .  Warner  Bros  5388  feet.  .April  21 

Czar  Ivan  the  Terrible  Special  Cast  Amkino  (S.  R.)  8500  feet.  Mar.  24 

Danger  Patrol,  The  W.Russell-V.B. Faire  .Rayart  (S.  R.)  

Devil's  Trade  Mark,  The.  .B.     Bennett-W.  V. 

Mong-M.  Douglas  .F.  B  O  

Drums  of  Love  E.   Taylor-D.  Alvar- 

ado-M.  Philbin-L. 

Barrymore  United  Artists   9500  feet .  .  Jan.  28 

Fagasa   (South  Seas  Isle 

film)  L.  Kelly-G.  Kelton- 

Mr.  &  Mrs.  R.  Wells .  First  Division  (S.  R.)  

Five  and  Ten  Cent  Annie.. L.  Fazenda-C.  Cook- 
G.Astor-W.  Dema- 

rest  Warner  Bros  

Girl  He  Did'nt  Buy,  The. . .  P.  Garon-A.  Simpson  Peerless  (S.  R.)  6600  feet  

Good  Morning  Judge  R.  Denny-M.  Nolan- 

D.  Gulliver  Universal  5645  feet  

Gypsy  of  the  North  H.  Gordon-G.  Hale  .  Rayart  (S.  R.)  

Harold  Teen  A.  Lake-M.  Brian-W. 

Bakewell-J.  Duffy  First  National  

House  of  Scandal,  The.  . .  .D.  Sebastian-P. 

O'Malley  Tiffany-Stan!  

Ladies'  Night  in  a  Turkish 
Bath  Mackaill-Mulhall ....  First  National  6592  feet .  .  April 

Last  Moment,  The  O.  Matieson-G.  Hale- 

L.  La  Verne  Zakoro  (S.  R.)  5800  feet .  .  Mar.  31 

Laugh  Clown,  Laugh  Chaney-L.  Young-N. 

Asther  M-G-M  

Law  of  Fear,  The  Ranger  (Dog)-P.  R. 

Miller-C.  Byer  F.  B.  0   4769  feet.  Mar.  10 

Law's  Lash,  The  Klondike  fDog)-R.El- 

lis-M.  Maberry.  .  .Pathe  4902  feet.  .Mar. IE 

Lilac  Time  C.  Moore-G.  Cooper. First  National  Mar.  24 

Little  Shepherd  of  Kingdom 

Come  Barthelmess-G.  James- 

O'Day-Seyffertitz  .  First  National  7700  feet  

Little  Yellow  House,  The.  .O.  Caldwell-M.  Sleep- 
er  F.  B.  0  6403  feet .  .  April  21 

Love  Hungry  L.  Moore-L.  Gray.  .  .Fox  6792  feet.  April  21 

Night  of  Mystery,  A  A.  Menjou-N.  Lane- 
Collier,  Jr.-E.  BrentParamount  5741  feet.  .April  21 

Phantom  of  the  Range,  The.T.  Tyler-D.  Thomp- 

son-F.  Darro  F.  B.  0   4781  feet.  .Feb.  11 

Pinto  Kid,  The  B.  Barton-H.  Trevor- 

G.  Lee  F-B-O  4884  f eet .  .  Jan.  7 

Red  Riders  of  Canada,  The  P.  R.  Miller-C.  Byer. .  F.  B.  O  6419  feet    Dec.  23 

Riders  of  the  Dark   T.  McCoy-D.  Dwan. .  M-G-M  

Scarlet  Dove,  The  J.  Borio-R.  Frazer-L. 

Sherman  M.  Liv- 
ingston  Tiff  any-Stahl  

Skyscraper,  The  S.  Carroll- W.  Boyd- 

A.  Hale-A.  VaughnPathe-De  Mille  7040  feet.  .April  14 

Speedy  H.  Lloyd-A.  Christy- 

B.  Ruth-B.  Wood- 
ruff Paramount  7960  feet.  April  14 

Steamboat  Bill,  Jr  Keaton-E.  Torrence.  .United  Artists  (about)  6800  feet . . 

Street  of  Sin,  The  E.  Jannings-F.  Wray .  Paramount  

Thanks  For  the  Buggy  Ride.L.  La  Plante  .-G. 

Tryon  Universal  6197  feet .  .  Feb.  4 

Thirteen  Washington  Square  A.  Joyce-J.  Hersholt- 

Z.  Pitts  Universal  6274  feet .  .  Feb.  4 

Three-Ring  Marriage  M.  Astor-L.  Hughes. .  First  National  

Thunder  Riders,  The  Ted  Wells  Universal  4363  feet  

Two  Lovers  R.  Colman-V.  Banky .  United  Artists  (about)  7500  f eet . . 

Won  in  the  Clouds  Al  Wilson  Universal  4348  feet  


Feature 
AJex  the  Great . 


Arizona  Cyclone,  The .... 
Clothes  Make  the  Woman 


Length  Reviewed 

.5872  feet  .  Mar.  24 
.4076  feet  


Crooks  Can't  Win .  . 
Hawk's  Nest,  The. . 
Hell  Ship  Bronson.  . 


Hold  'Em  Yale  

Hot  Heels  

Hound  of  Silver  Creek,  The 
It's  All  Greek  to  Me  


Lady  Be  Good  

Ladies  of  the  Night  Club. 
Man  in  the  Rough,  The .  . 
Marry  the  Girl  


Million  for  Love,  A . 
Pay  As  You  Enter . . 

Rinty  of  the  Desert. 

Skinner's  Big  Idea . . 


United  States  Smith. 
Vamping  Venus  


MAY 

Players  Distributed  by 

,  "Skeets"  Gallagher- 

R.  Dwyer  F.  B.  O  

Fred  Humes  Universal  

,E.  Southern-W.  Pid- 

geon  Tiffany-Stahl  

R.   Lewis-T.  Hill-S. 

Nelson  F.  B.  O  

.  M.  Sills-D.  Kenyon- 

A.  Stone-M.  Love. .  First  National  

.Mrs.    W.    Reid-  R. 

Howes-H.  Foster-N. 

Beery  Lumas  

.  R.  La  Rocque-J.  Loff- 

H.  Allan  Pathe-De  Mille  

G.  Tryon-P.  R.  Miller  Universal  

Dynamite  (Dog)  Universal  4095  feet  

C.  Murray-L.  Fazen 
da-T.  Todd  First  National  

D.  Mackaill-J.  Mul- 

hall  First  National  

B.  Leonard-R.  Cortez.Tiffany-Stahl  

B.  Steele-M.  King .  .  .  F-B-O  

B.  Bedford-R.  Ellis- 

D.  W.  Jennings .  .  .  Sterling  Pict.  (S.  R.).  .6300  feet.  .  Mar.  10 
R.  Howes-J.  Dunn . .  .  Sterling  Pict.  (S.R.)  

C.  Cooke- L.  Fazanda  Warner  Bros  

Rin-Tin-Tin-A.  Fer- 

ris-C.  Nye  Warner  Bros  

B.  Washburn-M. 

Sleeper-H. Trevor. F.  B.  0  6967  feet.  .Mar.  17 

Special  Cast  Lumas  7000  feet  

C.  Murray-Fazenda- 

T.  Todd  First  National  


Feature  Players  Distributed  by         Length  Reviewed 

Walking  Back  S.  Carroll-R.  Walling  Pathe-De  Mille  6  reels  

We  Americans  G.  Sidney  P.  R.  Mil- 

ler-G.  Lewis  Universal  9151  feet.  .April  7 

Wild  West  Show,  The  H.  Gibson  Universal   5254  feet 

Yellow  Lily,  The  B.    Dove-C.  Brook- 

Seyferrtitz  First  National  


JUNE 

Feature  Players  Distributed  by         Lengtn  Reviewed 

Dog  Justice  Ranger  (Dog)-E. 

Hearn-N.  Marfan.  .F.  B.  O  

Green  Grass  Widows  W.   Hagen-G.  Olm- 

stead-J.  Harron-H. 

Hopper  Tiffany-Stahl  

Lingerie  Tiffany-Stahl  

Loves  of  Ricardo  George  Beban  F.  B.  0  7477  feet  Sept.4'26 

Man  Higher  Up,  The  Lumas  

Roulette  R.  Barthelmess-M.  Liv- 

ingston-W.  Oland- 

L.  Basquette  First  National  

Stormy  Waters  E.  Southern-M.  Mc- 
Gregor  Tiffany-Stahl  

Texas  Tornado,  The  Tom  Tyler  F.  B.  O  

Upland  Rider,  The  K.  Maynard-M.  Doug- 
las First  National  


JULY 

Feature  Players  Distributed  by 

Albany  Night  Boat,  The  Tiffany-Stahl  

Count  of  Ten,  The  C.  Ray-J.  Gleason  . . .  Universal  

Fighting  Redhead,  The  Buzz  Barton  F.  B.  O  

Flyin' Cowboy,  A  H.  Gibson-O.  Has- 

brouck  Universal  

Grain  of  Dust,  A  Tiffany-Stahl .  .  . 

Head  of  the  Family,  The  Lumas  

Kelly's  Kids  Charlie  Murray  First  National...  . 

Prowlers  of  the  Sea  R.  Cortez-C.  Myers   Tiffany-Stahl. ..  . 

Trail  of  Courage,  The  R.  Steele-M.  Bonner.F-B-O  


Length  Reviewed 


AUGUST 

Feature  Players  Distributed  by 

Bantam  Cowboy,  Tue  Buzz  Barton  F.  B.  O  

Barker,  The  M.  Sills-B.  Compson  First  National... 

Beautiful  But  Dumb  Tiffany-Stahl.  .  . 

Domestic  Relations  Tiffany-Stahl  

Oh  Kay  Colleen  Moore  First  National... 

Thru  the  Breakers  Lumas  


Length  Reviewed 


Coming  Attractions 


Feature 


Players 


Distributed  by 


Length  Reviewed 


Abie's  Irish  Rose  F.  McDonald-J.  Hers- 

holt-N.  Carroll-C. 

Rogers  Paramount  12103  feet  

Abie  of  the  U.  S.  A  George  Jessel  Lumas  

Adventurer,  The  T.  McCoy-D.  Sebas- 

tian-C.  Delany  M-G-M  3709  feet  

Adventures  in  Pygmy  Land  .Jungle  Film  W.  W.  Hodkinson .  .  .  6800  f eet .  .  Mar.  24 

*ge  of  Sex,  The  First  Division  <S.  R.)  

Anne  Against  the  World . .  .  Edith  Roberts  Rayart  (S.  R.)  

Baby  Cyclone,  The  L.  Cody-A.  Pringle. . .  M-G-M  

Battle  of  the  Sexes,  The.  ..B.  Bennett-J.  Hers- 

holt-P.  Haver-S. 

O'Neill  United  Artists  

Battling  Buckaroo,  The . . .  . T.  Tyler-E.  Clair .  . .  .  F.  B.  O  

Beauty  Doctor,  The  Adolphe  Menjou.  .  .  .Paramount  

Beggars  of  Life  W.  Beery-R.  Arlen-L. 

Brooks  Paramount  

Bellamy  Trial,  The  L.  Joy-B.  Bronson-K. 

Thomson-A.  Page.  .M-G-M  

Beward  of  Blondes  Columbia  

Big  Bow  Mystery,  The.  . .  .1.  Rich-C.  Brook  F.  B.  O  

Big  Game  Hunt,  Too   W.  Beery-R.  Hatton.  .Paramount  

Big  Killing,  The  Beery-Hatton  Paramount  

Big  Sneeze  ,The  W.  Beery-F.  Sterling- 

Z.  Pitts  Paramount  

Big  Top,  The  M-G-M  

Billionaire,  The  Al  St.  John-J.  Robards  Rayart  (S.  R.)  

Black  Ace,  The  D.  Coleman- J.  Loff.  .Pathe  

Black  Pearl,  The  Gladys  Brockwell..  .  .Rayart  (S.  R.)  

Blossom  Time  ( Movietone)  .J.  Gaynor-C.  Farrell. .  Fox  

Body  Punch,  The  J.   Dougherty-V.  B. 

Faire  Universal  

Boss  of  Little  Arcady,  The. C.  Murray-D.  Reed- 

D.  Dawson-L.  Young  .First  National  

Branded  Man,  The  C.  Delaney-J.  Mar- 

lowe-E.  La  Bisso- 

niere  Rayart  (S.  R.)  

Bride  of  the  Colorado  J.  Boles-D.  Blossom.  .Pathe  

Brides  Will  Be  Brides. . .  .Laura  La  Plante  Universal  

Bright  Aisle,  The  Lumas  

Broken  Hearts  Hercules  Film  Prod.  (S.  R.)  

Brotherly  Love  (tentative) . .  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Bum,  The  (tentative)  Percy  Marmont  First  Division  (S.R.)  

Burning  Winds  H.  Gibson-V.  B.  Faire  Universal  

Bushranger,  The  T.  McCoy-M.  Doug- 
las  M-G-M  

Butter  and  Egg  Man,  The .  .  J.  Mulhall-M.  O'Day- 

G.  Astor  First  National  

Certain  Young  Man,  A.  .  .  . Novarro-Adoree-W. 

Marshall-G.  Astor. M-G-M  

Children  of  the  Sun  (South 

Seas  film)  Special  Cast  Universal  

Chinatown  Lon  Chaney  M-G-M  

City  of  Shadows,  The  J.  Luden-S.  Lynn  F.  B.  O  

Clearing  the  Trail  H.  Gibson-D.  Gulliver  Universal  

Clown,  The  (Vitaphone) . . .  Al  Jolson  Warner  Bros  

Cock-Eyed  World,  The  V.  McLaglen-E.  Lowe  Fox  

Code  of  the  Scarlet,  The..  .K.  Maynard-G.  Mc- 

Connell  First  National  


May    5  ,    19  2  S 


1509 


Feature  Players  Distributed  by         Length  Reviewed 

Cohens  and  the  Kcllys  in 

Atlantic  City,  The  Universal  

Companionate  Marriage  First  Division  (S.  R.)  

Cop,  The  W.  Boyd-J.  Logan-  A. 

Hale-R.  Armstrong  Pathe-De  Mille  

Craig's  Wife  Pathe-De  Mille  

Creole  Love  First  Division  (S.  R.)  

Crimson  Hour,  The  L.  de  Putti-I.  Moskine- 

N.  de  Brulier  Universal  .     

Dance  Fever  (Ufa  film)  Brill,  Inc  

Danger  Rider,  The  H.  Gibson-E.  Gilbert  Universal  

Danger  Street  F.  B.  O  

Deadline,  The  Flash  (Dog)-L.  Lor- 

raine-L.  Gray  M-G-M  

Detectives  K.  Dane-G.  K.  Arthur- 

M.  Day  M-G-M  

Devil's  Cage,  The  P.  Garon-D.  Keith.  .  .  First  Division  (S.R.)  

Devil's  Chaplain,  The  Cornelius  Keefe  Rayart  (S.  R.)  

Diamond  Handcuffs  C.   Nagel-E.  Board- 

man-L.  Gray-D. 

Sebastian-S.  Hardy  M-G-M  

Divine  Lady,  The  C.  Grifiith-V.  Varconi- 

M.  Dressier  First  National  

Dolorosa  Tiffany-Stahl  

Don't  Marry  L.  Moran-N.  Hamil- 
ton  Fox  

Doubling  for  Trouble  H.  Gibson-E.  Gilbert.Universal  

Grip  of  the  Yukon,  The  Bushmab,  Jr.-N.  Ham- 
ilton-!. Marlowe. .  Universal  

Down  Our  Way  V.  Valli-F.  Darro-O. 

Caldwell  F.  B.  O  

Dragnet,  The  G.  Bancroft-E.  Brent- 

W.  Powell  Paramount  

Dreaded  Bandit,  The  (for- 
eign film)  L.  Albertine-E.  Iina- 

jeff  Cinema  Attractions.  .6000  feet  

Eagle's  Talons,  The  Tom  Tyler  F.  B.  O  

Easy  Come,  Easy  Go  R.  Dix-N.  Carroll ....  Paramount  

Easy  Money  Lon  Chaney  M-G-M  

Empty  Saddle,  The  Fred  Humes  Universal  

Escape,  The  V.  Valli-W.  Russell.  .Fox  

Excess  Baggage  Wm.  Haines  M-G-M  

Fallen  Angels  N.  Kerry-P.  Starke- 

K.  Harlan  Universal  

Fangs  of  Fury  Sandow  (Dog) ....  Pathe  

Fangs  of  Justice  Silverstreak  (Dog)-J. 

Walker- J  Marlowe.Bischoff  Prod.  (S.R.)  5000  feet  

Faiil  C.FarrelG  Nissen- 

M.  Busch  Fox  

Fedora  P.  Negri-N.  Kerry-L. 

Grant-O.  Mattiesen  Paramount  

Fifty-Fifty  Girl,  The  B.  Daniels-J.  Hall-W. 

Austin  Paramount  

First  Kiss,  The  F.  Wray-G.  Cooper. .  Paramount  

Fools  for  Luck  W.  C.  Fields-C.  Conk- 

lin-S.  Blane-J.  Lu- 

den  Paramount  

Fools  in  the  Fog  M.  McAvoy-C.  Nagel. Warner  Bros  

Foreign  Legion,  The  N.  Kerry-J.  Marlowe- 

M.  Nolan  Universal  

Pour  Devils,  The  F.  Macdonald-M  Dun- 

can-C.  Morton-N. 

Drexel-J.  Gaynor. .  Fox  

Four  Sons  J.  Hall-M.  Mann- 
Bushman,  Jr.-C. 
Morton-E.  Foxe-J. 

Collyer  Fox  9412  feet.  Feb.  18 

Four  Walls  J.  Gilbert-J.  Crawford  M-G-M  

Freedom  of  the  Press  L.  Stone-M.  Day-D. 

Keith  Universal    

Free  Lips  First  Division  (S.  R.)  

George  Washington,  Jr . .  .  .  George  Jessel  Tiffany-Stahl  

Girl  Downstairs.  The   L.  Moran-G.  O'Brien. Fox   

Girl  on  the  Barge,  The  May  Philbin   Universal  

Give  and  Take  G.  Sidney-S.  Lynn-G. 

Lewis-J.  Hersholt .  Universal  

Glorifying    the  American 

Girl  Ruth  Elder  Paramount  

Glorious     Betsy  (Vita- 
phone)  D.  Costello-C.  Nagel  Warner  Bros  

Godless  Girl,  The   L.  Basquette-G.  Dur- 

yea  -  Prevost - N. 

Beery  Pathe-De  Mille  

Golf  Widows  V.  Reynolds-H.  Ford- 

S.  Rand  Columbia  

Gun  Shy  (tentative)  Beery-Hatton-M. 

Brian-G.  James.  .  Paramount  

Gypsy  Love  (tentative)  Lumas  

Half  a  Bride  E.  Ralston-R.  Arlen .  Paramount  

Hangman's  House  V.  McLaglen-J.  Col- 

lyer-L.Kent-E.Foxe  Fox  

Has  Anybody  Here  Seen 

Kelly?  T.  Moore-B.  Love. .  .  .  Universal  

Heart  to  Heart  C.  Moore-E.  Lowe..  .First  National  

Hello,  Cheyennel  T.  Mix-C.  Lincoln.  .  Fox  

HeU's  Angels  B.    Lyon- J.  Hall-G. 

Nissen  United  Artists  (about)  7  reels .... 

He  Learned  About  Women.  W.  Haines-E.  Percy- 

A.Page-Sojin  M-G-M  

Her  Cardboard  Lover  M.  Davies-W.  HainesM-G-M  

Hit  Country  R.  Schildkraut-M. 

Dressier  Pathe-De  Mille  

His  Third  Master  Henry  B.  Walthall . . .  Rayart  (S.  R.)  

His  Tiger  Lady  A.  Menjou-E.  Brent .  Paramount  

Hit  of  the  Show,  The  Joe  Brown-G.  Astor.  F.  B.  O  

Home,  James  L.  La  Plante-C.  De- 

laney  Universal  

Honor  Bound  G.  O'Brien-E.  Taylor- 

L.  Hyams-Santschi  Fox  

Hot  News  B.  Daniels  Universal  

Hyprocrite,  The  (Ufa  film)   Brill,  Inc  

rilTell  the  World  Colleen  Moore   First  National  

Innocent,  The  Vilma  Banky  United  Artists  

Isle  of  Lost  Men,  The  Tom  Santschi   Rayart  (S.  R.)  

It  Might  Happen  to  Any  Girl  Sterling  Pict.  (S.R.)  

Jazz  Mad  J.  Hersholt-Nixon-G. 

Lewis  Universal  

Jealousy  (Ufa  film)  Brill,  Inc  

King  of  Kings,  The  Special  Cast  Pathe-De  Mille          13800  feet  .  Apiil  1» 

Kit  Carson  Fred  Thomson  Paramount  

Ladies  Must  Love  Rod  La  Kocque  Pathe-De  Mille  

Ladies  of  Leisure  Tiffany-Stahl  

Ladies  of  the  Mob  C.  Bow-R.  Arlen-M. 

Alden  Paramount  

Ladies  Prefer  Bonds  (ten- 
tative)  C.  Nagel-M.  McAvoy  Warner  Bros  


Feature  Players  Distributed  by         Length  Reviewed 

Land  of  the  Silver  Fox,  The 
(tentative)  Rin-Tin-Tin-L.  Hyams- 

C.  Nye-Santschi. .  .  Warner  Bros  

La  Plava  L.  Valey-W.  Boyd.  .  United  Artists  

Last  Cab,  The   Rudolph  Schildkraut  Pathe-De  Mille  

Last  Warning,  The  Laura  La  Plante  ...  .  Universal  

Law  of  the  Range,  The ....  McCoy-Crawford-R. 

Lease  M-G-M  

i'e's  Crossroads  G.  Hulette-M.  Ham- 
ilton   ...  Excellent  Pict.  (S.R.)  

Lion  and  the  Mouse,  The* 

(Vitaphone)  M.  McAvoy-I .  Barry- 

more-A.  B.  Frances- 
Collier,  Jr  Warner  Bros  

Little  Wild  Girl,  The   L.  Lee-C.  Landis-F. 

Merrill  Hercules  Film  Prod.  (S  R.)   

Lonesome  G.  Tryon-B.  Kent.  .  .Universal  

Madamoisellr  From  Atmen- 
tieres  (English  Film)  ..  E.  Brody- 1.  Stuart  M-G-M  

Magnificent  Flirt,  The  F.  Vidor-L.  Young-A. 

Conti-M.  Milner. .  .Paramount  

Man  From  Headquarters, 

The  Cornelius  Keefe  Rayart  (S.R.)  

Man-Made  Woman  L.  Joy-J.  Boles-H.  B. 

Warner  Pathe-De  Mille  

Man  Who  Laughs.  The  C.  Veidt-M.  Philbin  Universal  

Man — Woman  and  Wife  .  .  N.  Kerry-P.  Starke- 

K.  Harlan-M.  Nixon  Universal  

Marriage     of  Tomorrow 
(tentative)  Tiffany-Stahl  

Mask  of  the  Devil  John  Gilbert  M-G-M  

Masked  Stranger,  The  (ten- 
tative)  Tim  McCoy  M-G-M  

Meet  the  Prince  Glenn  Tryon  Universal  

Meet  the  Prince  J.  Robards-A.  St.  John  Rayart  (S.  R.)  

Michigan  Kid,  The  C.  Nagel-R.  Adoree  .  Universal  

Midnight  Taxi,  The  A.  Moreno  Warner  Bros  

Miracle  Girl,  The  Betty  Compson  First  Division  (S.  R.)  

Modern  Du  Barry,  The  (Ufa 
film)  Maria  Corda   Brill,  Inc  7000  feet  

Modern  Mothers  H.  Chadwick-Fairbanks, 

Jr.-B.  Kent  Columbia  

Mother  Machree   B.  Bennett-V.  McLag- 

len-N  Hamilton-E. 

Clayton  Fox  6863  feet    Mar.  IT 

Mr.  Romeo  F.  Sterling-N.  Carroll- 

G.  Meeker  Fox  

Naughty  Duchess,  The  Tiffahy-Stahl  

Navy  Blues  Arthur  Lake  Universal  

News  Parade,  The  N.  Stuart-S.  Phipps  .  Fox  

Noah's  Ark  (Vitaphone) .  .  .  D.  Costello-G.  O'Brien- 

N.  Beery-L.  Fazen- 

da  Warner  Brow  

None  But  the  Brave  Lionel  Barrymore  Fox  

No  Questions  Asked  A.  Ferris-Collier,  Jr.- 

Livingston  Warner  Bros  

Odd  Fellows  Fields-Conklin  Paramount  

Once  There  was  a  Princess  .  Mary  Astor  First  National  

One  Way  Street,  The  (ten- 
tative) M.  Loy-C.  Nagel-W. 

Russell  Warner  Bros  

Our  Dancing  Daughters. .  .J.    Crawford-J.  M. 

Brown-D.  Sebas- 

tian-N.  Asther-A. 

Page  M-G-M  

Out  of  the  Night  C.  Palmer-F.  Stanley- 

A.  Ayres  Rayart  (S.  R.)  

Painted  Post,  The   T.  Mix-N.  Kingston.  Fox  

Patent  Leather   Kid,  The 

(roadshow).   R  Bartbelmess-M. 

O'Day  First  National  11412  feet.  .  Aug.  2* 

Patriot,  The  E.  Jannings-L.  Stone- 

F.  Vidor-N.  Hamil- 
ton Paramount  

Pay  As  You  Enter  L.  Fazenda-C.  Cook. .  Warner  Bros  

Perfect  Crime,  The  C.  Brook-I.  Rich-G. 

McConnell  C.  Nye  F.  B.  O  

Perfumed  Trap,  The  C.  Brook-M.  Brian- 

W.  Powell  Paramount  

Phantom  Buster,  The ....  Buddy  Roosevelt ....  Pathe  

Phyllis  of  the  Follies   M.  Nixon-C.  Rogers .  Universal  

Pigskin  D.  Rollens-S.  Carrol .  Fox  

Plastered  in  Paris  S.  Cohen-J.  Pennick- 

M.  Batelini  Fox  

Play  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Play  Goes  On  C.  Vedt-M.  Nolan  .  .  Universal  

Port  of  Missing  Children, 

The  Sierra  Pictures  (S.  R.)  

Primanerliebe  (German  film)  Special  Cast  Scenic  Films  6800  feet.  .Mar.  S* 

Quick  Lunch  Fields-Conklin-M. 

Alden-S.  Blane-J. 

Luden  Paramount  

Racket,  The  T.  Meighan-M.  Pre- 
vost  Paramount  

Ransom  L.  Wilson-E.  Burns- 

W.  V.  Mong  Columbia  

Red   Dancer  of  Moscow, 

The  D.  Del  Rio-C.  Farrell- 

D.  Revier  Fox  

Red  Lips  M.  Nixon-C.  Rogers  Universal  

Ked  Mark,  The  G.  von  Seyffertitz-N. 

Quartaro  Pathe-De  Mille  

River  Woman,  The  Alma  Rubens  Lumas  

Robert  Flaherty's  Southern 

Skies  M.  Blue-R.  Torres  .  M-G-M  

Romeo  and  Juliet  N.  Kerry-M.  Philbin  Universal  

Saddle  and  Spurs  "Buzz"  Barton-L. 

Eason  F.  B.  O  

Sally  of  the  Scandals  B.  Love-A.  Forrest..  .  F.  B.  O  

Sally  of  the  South  Seas  Hercules  Film  Prod.  (S.  R.)  

Sawdust  Paradise,  The  ...  E.  Ralston-R.  Howes- 

H.  Bosworth-M. 

Alden  Paramount  

Shadows  of  the  Night  Hercules  Film  Prod.  (S.  R.)  

Shanghai  Rose  Mac  Busch  Rayart  (S.  R.)  

Shooting    Stars  (English 

film)  Artlee  Pict.  (S.R.)  

Show  Boat    .  .Universal  

Show  World  M.  Davies-W.  HainesM-G-M  

Side  Show,  The  Fields-Conklin-Bnan. Paramount  

Silks  and  Saddles  M.  Nixon-R.  Walling- 

M.  Nolan  Universal  

Simba  Jungle  Film  Martin  Johnson  Afri- 

an  Expedition  Corp. 8000  feet.  Feb.  A 
Sin  Town  H.  Allen-E.  Fair  Pathe-De  Mille  


1510 


Motion    Picture  News 


Feature  Players  Distributed  by         Length  Reviewed 

Sisters  of  Eve  Mae  Busch  Rayart  (S.  R.)  

Some  Mother's  Boy  Mary  Carr  Rayart  (S.  R.)  

Sport  Girl,  The  M.    Bellamy-J.  M. 

Brown  Fox  

Sporting  Age,  The  B.  Bennett-C.  Nye-H. 

Herbert  Columbia  ,   

State  Street  Sadie  C.  Nagel-M.  Loy-W. 

Russell  Warner  Bros  

Stocks  and  Blondes  J.  Logan-"Skeets" 

Gallagher-G.  AstorF.  B.  O  

Street  Angel,  The  J.  Gaynor-C.  Farrell. .  Fox  9221  feet   

Streets  of  Algers  (Ufa  film) .  Camilla  Horn  Brill,  Inc  

Sunrise  Gaynor-G.  O'Brien- 
Livingston.  Fox  8729  feet.  .Oct.  U 

Sun  of  St.  Moritz,  The  J.  Gilbert-G.  Garbo..  M-G-M  

Sunset  Legion,  The  F.  Thomson-E.  Mur- 
phy  Paramount  

Survival  of  Slim,  The  W.  Wales-P.  Mont- 
gomery  Pathe   6053  f  eet .  . . 

Tartuffe,  the  Hyprocrite.  .  .Emil  Jannings  Brill,  Inc  ft.  Aug.  5,  '27 

Telling  the  World  Wm.  Haines  M-G-M  

Tenderloin  (Vitaphone)  D.  Costello-C.  Nagel .  Warner  Bros  7782  feet  

Tenth  Avenue  P.  Haver-V.  Varconi- 

R.  Schildkraut  Pathe-De  Mille  

Thief  in  the  Dark,  The  G.  Meeker-D.  Hill-G. 

Lee  Fox  

Three  Sinners  P.  Negri-W.  Baxter .  .Paramount  

Thrill  Seeker,  The  R.  Cliff ord-T.  Fulton. .  Superlative  Pict.  (S.R.)  .4900  feet-  

Tide  of  Empire  R.  Adoree-J.  Murray. M-G-M  

Tillie's Punctured  Romance. C.     Conklin-W.  C. 

Fields-Fazenda  M. 

Swain-D.Hill  . .     Paramount  5733  feet   

Toiler,  The  D.  Fairbanks,  Jr.-J. 

Ralston  Tiffany-Stahl  

Trail  of  '98  K  Dane-P  Starke-R 

Forbes-Del  Rio. ..  .  M-G-M  11,100  feet.  .Mar.  24 

Two  Brothers  (Ufa  film)  Brill,  Inc  

Two  Sisters,  The  Rayart  (S.  R.)  

Uncensored  Woman,  The  Lumas  

Uncle  Tom's  Cabin  Special  Cast  Universal   Nov.  18 

Undressed  Sterling  Pict.  (S.R.)  

Valley  Beyond  the  Law,  TheD.  Coleman- J  Loff . . .  Pathe  

Vanishing  Pioneer,  The  J.  Holt-S.  Blane  Paramount  

/lennese  Lovers  Philbin-Hersholt-R 

Keane  Universal    

War  in  the  Dark,  The  Greta  Garbo  M-G-M  

Warming  Up  R.  Dix-J.  Arthur  Paramount  

Watch  My  Speed  R.  Denny-B.  Worth .  .Universal  

Way  of  the  Strong  Anita  Stewart  Columbia  

Western  Suffragettes  H.  Gibson-G.  Hale  .  .  Universal  

What  Holds  Men  Leatrice  Joy  Pathe-De  Mille  

When  Danger  Calls  W.  Fairbanks-E.  Sedg- 
wick  Lumas  6000  feet  

When  Dreams  Come  True  .Lila  Lee  Rayart  (S.  R.)  

When  Fleet  Meets  Fleet 

(British  Film)  H.  Stuart-B.  Goetzke- 

N.  Asther  Hi-Mark  (S.  R.)  7953  feet  

Whip,  The  D.  Mackaill-L.  Sher- 

man-A.  0-  Nilsson- 

R.  Forbes  First  National  

Wind,  The  L.  Gish-L.  Hanson. . .  M-G-M  

Wings  (road  show)  C.  Bow-B.  Rogers.  .  .Paramount  12  reels. .  .  .Aug.  26 

Woman  Between,  The  Lumas  

Woman  Disputed,  The.  . .  .N.  Talmadge-G.  Ro- 

land-G.  von  Seyf- 

f ertitz  United  Artists  

Women  They  Talk  About.  ..I.  Rich-A.  Ferris-W. 

Collier,  Jr  Warner  Bros  

Yellow  Contraband  L.  Maloney-G.  Goatz  Pathe  

ou'U  Never  Get  Rich   First  Division  (S.  R.)  


Comedies  and  Short  Subjects 


Title  Star 
Felix  the  Cat  in  Ohm  Sweet 

Ohm  "Sullivan  Cartoon"  Feb.  19. 

Felix  the  Cat  in  Polly-tics..  ."Sullivan  Cartoon"  Mar.  18. 

Felix  the  Cat  in  Sure-Lock 

Holmes  "Sullivan  Cartoon"  April  15. 

Felix  the  Cat  in  the  Oily  Bird."Sullivan  Cartoon"  Feb.  5. 

Felix  the  Cat  in  the  Smoke 

Screen  "Sullivan  Cartoon"  Jan.    8 . 

Feline  Frolics — The  Tonquin 

Valley  Bruce  Outdoor  Sketch  Mar.  25. 

Fighting    Orphans,  The — 

Evening  Mist  Bruce  Outdoor  Sketch  

Green-Eyed  Love  Ruby  McCoy-George  Hall  Apr.  8 . 

High  Strung  Jerry  Drew  Jan.  29. 

Hints  on  Hunting — A  Day 

By  the  Sea  Bruce  Outdoor  Sketch  April  22. 

His  Maiden  Voyage  George  Davis  Feb.  26. 

How  to  Please  the  Public ..  .Hodge  Podge  Mar.  11. 

Indiscrete  Pete  Jerry  Drew  Mar.  11. 

Kitchen  Talent  George  Davis  April  15. 

Landlord  Blues  Curiosities  May  27. 

Listen  Sister  Lupino  Lane  Mar.  25. 

Love's    Springtime  (Color 

Film)  H.  Hampton-J.  Catalaine  Feb.  12. 

Mother  Birds  Curiosities  Mar.  4 . 

Mysterious  Night,  A  Monty  Collins  Feb.  12 . 

Navy  Beans  "Big  Boy"  May  27. 

Never  Too  Late  Wallace  Lupino  May  6. 

New  York's  Sweetheart.  .  .  .Curiosities  Jan.  1. 

Nicknames  Hodge-Podge  April  8. 

No  Fare  "Big  Boy"  April   8 . 

Off  Balance  Monty  Collins  April  22. 

Peculiar  Pair  of  Pups,  A — 

Nobody  Home  Bruce  Outdoor  Sketch  May  20. 

Penny  Postals  Curiosities  April   1 . 

Pretty  Baby  Monty  Collins  Feb.  26 . 

Racing  Mad  Al  St.  John  Jan.  8. 

Recollections  of  a  Rover ....  Hodge-Podge  Jan.    8 . 

Rubbernecking  Curiosities  Feb.    5 . 

Running  Ragged  Lewis  Sargent  Jan.  29 . 

Say  Ah-h  Charley  Bowers  Feb.  19 . 

Simple  Sap,  A  Larry  Semon  Feb.  12 . 

Slippery  Head  Johnny  Arthur  April  29. 

Some  Scout  Lupino  Lane  Nov.    6 . 

Spring  Has  Came  Monty  Collins  Mar.  25 . 

Star  Shots  Hodge-Podge  Feb.    5 . 

Sword  Points  Lupino  Lane  Feb.  12 . 

There  It  is  Charley  Bowers  Jan.  1. 

Thoughts  While  Fishing- 
Silver  Shadows  Bruce  Outdoor  Sketch  

Three  Tough  Onions  Monty  Collins  May  20. 

Visitors  Welcome  Johnny  Arthur  Mar.  4 . 

Wandering  Toy,  The  Hodge-Podge  May    6 . 

wedding  Slips  Monty  Collins  Jan.  15. 

Whoozit  Charley  Bowers  April    1 . 

Wildcat  Valley  Johnny  Arthur  Jan.  22 . 

Wild  Wool— Night  Clouds .  .  "nice  Outdoor  Sketch  

You'll  Be  Sorry  Charley  Bowers  May  20. 


Rel.   Date  Length  Reviewed 


.  1  reel  Mar.  17 

.  1  reel  April  14 

.  1  reel  

1  reel  Mar.  10 

.lreel  Feb.  18 

.  1  reel  Mar.  10 

.  1  reel  

1  reel  Mar.  24 

.2  reels. ..  Feb.  4 

1  reel  Mar.  31 

,  2  reels  Feb.  18 

.1  reel  Mar.  17 

.2  reels. . . .  Mar.  10 
.2  reels.  . .  .Mar.  31 

. 1  reel  

.2  reels.  . .  .Mar.  24 

2  reels. . .  .Mar.  17 
1  reel  Feb.  18 

1  reel  Feb.  4 

2  reels  

1  reel  

lreel  Feb.  11 

1  reel  April  21 

2  reels. . .  .  Mar.  24 
1  reel  Zpril  14 

.  1  reel  

.  1  reel  Mar.  17 

.lreel  Feb.  18 

.2  reels  ...  Jan.  28 

.lreel  Feb.  4 

.  1  reel  Feb.  4 

.lreel  Feb.  4 

.2  reels  Feb.  18 

.2  reels. .  .  Feb.  25 
.2  reels. .  .  April  21 
.2  reels. .  .  Oct.  21 

.  1  reel  Mar.  17 

.  1  reel  Feb.  4 

.2  reels. .  .  .Dec.  31 
.  2  reels ...  Jan.  7 

.  1  reel  

. 1  reel  

.2  reels.  . .  .Mar.  10 

. 1  reel  

.1  reel  Feb.  11 

.2  reels. . .  .Mar.  17 

.2  reels  Feb.  4 

.  1  reel  

.2  reels  


F  B  O 


Title  Star 

After  the  Squall  Al  Cooke  

All  Alike  Carr-Alexander-Ross . 

All  Washed  Up  Al  Cooke  

Big  Berthas  Karr-Ross-Alexander. 

Come  Meal  Al  Cooke. 


Rel.  Date 
..  .April  16. 
...April  9. 


.May  14 
.  May  28. 


Mickey's  Little  Eva  Mickey  Yule  April  2 

Mickey's  Parade  Mickey  Yule  Jan.  2 

Mickey's  Wild  West  Mickey  Yule  May  7 

My  Kingdom  For  a  Hearse. Al  Cooke  April  2 

Panting  Papas  Karr-Ross-Alexander  Jan.  9 

Rah!  Rah  I  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30. 

Silk  Sock  Hal  Al  Cooke  May  14 

Social  Error,  A  Al  Cooke  

Too  Many  Hisses  A.  Cook-B.  Helium  


Length  Reviewed 

.2  reels  

.  2  reels  

.2  reels  Feb.  $8 

.2  reels  

.2  reels  

.2  reels  

.  2  reels  

.2  reels  

.  2  reels  

.2  reels. 
.2  reels. 
.2  reels. 
.2  reels. 
.2  reels, 
.2  reels , 


...Feb.  18 


.  .  .Feb.  11 


BRAY  PRODUCTIONS 


FOX  FILMS 


Title  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster. . .  Feb.  10 . 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward..  .Mar.  10. 

Cat  Tales  McDougall  Kids  Feb.  20. 

Cutting  Up  McDougall  Kids  Mar.  20. 

Daze  of  '49  J.  Cooper-L.  Carver   Jan.    1 . 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.    1 . 

Fowl  Play  McDougall  Kids  April  20. 

Lost  in  the  Lurch  P.  Murdock-N.  Cavalier  Mar.   1 . 

Mr.  Pooh  McDougall  Kids  Jan.  20. 


Length 
.2  reels. 
.2  reels. 
.2  reels. 
.2  reels. 
.2  reels . 
.2  reels. 
.  2  reels . 
.2  reels. 
.2  reels. 


Reviewed 
...Jan.  7 
. .  .  Mar.  17 

!"Mar.'i7 
...Feb.  4 
. .  .  Mar.  17 


.  Mar. 
.Jan. 


EDUCATIONAL 


Star 


Dist'r 


Rel.  Date 


Title 

All  Bear  Curiosities  April  29. 

All  Set  W.  Lupino-Sargent-L.  Hutton  .  Jan.  29. 

Always  a  Gentleman  Lloyd  Hamilton  Feb.  6. 

At  It  Again  Monty  Collins  May  13 . 

Between  Jobs  Lloyd  Hamilton  Mar.  18. 

Blazing  Away  Lloyd  Hamilton  April  22. 

Builders  of  Bridges — When 

Twilight  Comes  Bruce  Outdoor  Sketch  Feb.  26. 

Call  of  the  Sea,  The  (Color 

Film)  H.  Hampton-M.  Valles-N.  Kel- 

ley  Jan.  1. 

Chilly  Days  "Big  Boy"  Feb.  19 . 

Circus  Blues  Dorothy  Devore  Mar.  25 . 

Count  Me  Out  Barney  Helium  Mar.  11. 

Cntie  Dorothy  Devore  Tan.  15. 

Dog  Days — The  Sun  and  the 

Rain  Bruce  Outdoor  Sketch  Jan. 

Dummies  Larry  Semon  Jan. 

Fall  In  Monty  Collins  Jan. 

Fandango  Lupino  Lane  May 

Felix  the  Cat  in  Arabiantics .  ."Sullivan  Cartoon"  May  13 . 

Felix  the  Cat  in  Comicalities  "Sullivan  Cartoon"  April  1. 

Felix  the  Cat  in  Draggin'  the 

Draeon  "Sullivan  Cartoon"  Jan.  22 . 

Felix  the  Cat  in  Eskimotive . .  "Sullivan  Cartoon"  April  29 . 

Felix  the  Cat  in  In-and-Out- 

Laws  "Sullivan  Cartoon"  May  27. 

Felix  the  Cat  in  Ja panicky . .  "Sullivan  Cartoon"  Mar.  4 . 


29 
1. 
1 
6 


Length  Reviewed 

.  1  reel  April  21 

.lreel  Feb.  4 

.2  reels  Feb.  18 

2  reels  

2  reels  

2  reels.  . .  .April  7 

1  reel  Mar.  10 


.2  reels. . .  .Dec.  31 
2  reels. .  .  .Feb.  18 
2  reels  . .  .  Mar.  17 

1  reel  Mar.  3 

.2  reels  Feb.  18 

,  1  reel  Feb.  25 

2  reels ....  Dec.  23 

.  1  reel  Dec.  23 

2  reels. . .  .April  14 

1  reel  

1  reel  April  21 

1  reel  Feb.  25 

1  reel  

1  reel  

1  reel  Mar.  31 


Title  Star  Rel.  Date  Length  Reviewed 
Arkansas  Traveler  Variety  Jan.    8 . .  1  reel  

Cow's  Husband,  A  F.  Spenser-M.  J.  Temple  2  reels  

Desert  Blooms.  The  Variety  Feb.    6 ..  1  reel  

Exploring  Norway  Variety     .  .  .Aug.    7.  .1  reel  

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill-A. 

Housman  2  reels ....  Mar.  24 

Hot  House  Hazel  T.  Brooke-T.  Hill  Jan.    1 . .  2  reels  

In  a  Music  Shoppe  (Movie- 
tone)  Special  Casr  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels  

Jungles  of  the  Amazon  Variety  1  reel  Jan.  31 

Kiss  Doctor,  The  T.  Brooke-D.  Thompson  2  reels  Mar.  17 

Lady  Lion  C.  Lincoln-E.  Clayton-B.  Bletcher  2  reels  

Lords  ot  the  Back  Fence. .  .  .  Variety  Jan.  22 ..  1  reel  

Low  Necker,  A  Mar jorie  Beebe  2  reels ...  .  Jan.  14 

Old  Wives  Who  Knew  Hallam  Cooley  2  reels  

Over  the  Andes  Variety  1  reel  

Psyche  and  the  Pskyscraper .  "O.  Henry"   2  reels  

Too  Many  Cookies  T.  Brooke-L.  Miller  2  reels  


METRO-GOLDWYN-MAYER 

Titlr  Star  Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. 

African  Adventure,  An  Ufa  Oddities  Aug.  2. 

All  For  Nothing  Charley  Chase  Jan.  21. 

Amazing  Lovers  Ufa  Oddities  Mar.  10. 

Barnum  and  Ricgling,  Inc. .  ."Our  Gang"  April  7.  , 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Me.r.  31. 

Came  the  Dawn  Max  Davidson  Mar.  3. 

Children  of  the  Sun  Ufa  Oddities  Feb.  11.  . 

Czarina's  Secret,  The  Tech- 
nicolor)  O.  Baklanova-D.  Mir-S.  Rand  .  Mar.  17. 

Dumb  Daddies  Max  Davidson  Feb.  4.. 

Edison,  Marconi  and  Co...  ."Our  Gang"  Mar.  10.  . 

Fair  and  Muddy  "Our  Gang"  May  5. 

Family  Group,  The  Charley  Chase  Feb.  18.  . 

Finishing  Touch,  The  Laurel-Hardy  Feb.  25 

Fishing  With  a  Microscope. .  Ufa  Oddities  

Forty  Thousand  Miles  With 

Lindbergh  Aviation  Film  Mar.  4 . 


Length  Reviewed 
2  reels  

2  reels. .  .  .Jan.  14 

1  reel  

2  reels  . .  .April  21 
2  reels. . . . 

2  reels. . .  April  21 
2  reels  

1  reel  

2  reels  

2  reels  Feb.  28 

2  reels .  . .  .April  7 

1  reel  

2  reels  Feb.  18 

2  reels. . .  April  7 
1  reel  


3  reels. 


May   5,    19  2  8 


1511 


Title  Star  Rel.  Date 

Prom  Soup  to  Nuts  Laurel-Hardy  Mar.  24. 

Golden  Fleeces  Ufa  Oddities  May  19. 

Happy  Omen,  A  Ufa  Oddities  July  14. 

Heavenly  Bodies  Dfa  Oddities  

Jangle  Round-Dp,  A  Dfa  Oddities  Jan.  28. 

Lady  of  Victories,  The  (Tech- 
nicolor)  A.  Ayres-O.  Matiesen-G.  Irving  .Ian.  21. 

Leave 'Em  Laughing  Laurel-Hardy  Jan.  28. 

Let  George  Do  It  Laurel  Hardy  

Limousine  Love  Charley  Chase  April  14 

Monarch  of  the  Glen,  Tho . . Dfa  Oddities  Mar.  24 . 

Nature's  Wizardry  Dfa  Oddities  July  28. 

Palace  of  Honey,  The  Dfa  Oddities  June  16. 

Pathfinders,  The  Dfa  Oddities  

Pass  the  Gravy  Max  Davidson  Jan.  7. 

Perfume  and  Nicotine  Dfa  Oddities  Jan.  14. 

Peta  and  Pests  Dfa  Oddities  Jan.  28. 

Primitive  Housekeeping..  .  .Dfa  Oddities  April  21. 

Rainy  Days  "Our  Gang"  Feb.  11. 

Sanctuary  Dfa  Oddities  May  6. 

Secrets  of  the  Sea  Dfa  Oddities  Feb.  25 

Sleeping  Death  Dfa  Oddities  June  30. 

Spook-Spoofing  "Our  Gang"  Jan.  14. 

TallyHo  Dfa  Oddities  

Tell  It  to  the  Judge  Max  Davidson  April  28. 

That  Night  Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  

Tokens  of  Manhood   Dfa  Oddities  June  2., 

Wicked  Kasimir,  The  Dfa  Oddities  April   7 . 

Wonders  of  the  Blue  Gulf  of 
Mexico  Dfa  Oddities  

Your'e  Darn  Tootin'  Laurel  Hardy  April  11. 

PARAMOUNT 

Title  Star  Rel.  Date 

Adoration  Novelty  Feb.  25. 

Behind  the  Counter  E.  E.  Horton  Mar.  3. 

Bugs  My  Dear  (Christie) . .  .  Bobby  Vernon  April  21 .  . 

Campus  Cuties  Billy  Dooley   April  7. 

Dad's  Choice  E.  E.  Horton  Jan.  7. 

Fighting  Fanny  (Christie) .  ..Featured  Cast  Jan.  21. 

Frenzy  .   Novelty  Jan.  14. 

Gallant  Gob,  A  (Christie) .  ..Billy  Dooley  May  26. 

Goofy  Ghosts  (Christie) ....  Jimmie  Adams  April  28 .  . 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. 

Hold  'Er  Cowboy  (Christie)  Bobby  Vernon  June  2. 

Holy  Mackerel  (Christie) ..  .Jimmie  Adams  Feb.  11. 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. 

Ice  Boxed  Krazy  Kat  Cartoon  Feb.  11. 

Inst  the  Type  (Christie)  Neal  Burns  Feb.  18. 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18. 

Ko-Ko's  Jerm  lam  Inkwell  Cartoon  Feb.  4. 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31 . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.  7. 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21 . 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 . 

KoKo's  Tattoo  Inkwell  Cartoon  Mar.  17 . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24 . 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. 

Love's  Young  Sream  (Chris- 
tie) Anne  Cornwall  May  12. 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24. 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14 . 

Save  the  Pieces  (Christie).  .Bobby  Vernon  Jan.  28. 

Say  Dncle  (Christie)  Jack  Duffy  June  9 . 

Sea  Food  (Christie)  Billy  Dooley  July  14. 

Shadow  Theory   Krazy  Kat  Cartoon  Jan.  28. 

Slick  Slickers  (Christie) .  .  .  .Neal  Burns  July  7. 

Slippery  Heels  (Christie) .  .  .Jimmie  Adams  June  16. 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10. 

Water  Bugs(Christie)  Billy  Dooley  Feb.  4. 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10. 


Length  Reviewed 
.2  reels.  . .  .April  21 

.  1  reel  

.  1  reel  

.  1  reel  

.  1  reel          Oct.  '1 

.2  reels  Feb  25 

.2  reels  

.2  reels  . .  .  Mar.  3 
.21reels. .  .  .April  21 

.  1  reel  Jan.  21 

.  1  reel  

.  1  reel  

.  1  reel  

. 2  reels . .  .  .Jan.  14 

.  1  reel  

.  1  reel  Mar.  3 

.  1  reel  

.  2  reels  

.  1  reel  

.  1  reel  May  3 

.  1  reel  

.2  reels. .  .  .Jan.  14 

.  1  reel  

.  2  reels  

.2  reels  

.2  reels  

1  reel  

.  1  reel  

.  1  reel  

.2  reels  


Length  Reviewer" 

2  reels  

2  reels  

2  reels  

,  2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

2  rees  

2  reels  

,2  reels  

2  reels  

1  reel  

1  reel  

2  reels  

.  1  reel  

1  reel  

1  reel  

,  1  reel  

1  reel  

.  1  reel  

.  1  reel  

1  reel  

2  reels  

.2  reels  

1  reel  

,  1  reel  

2  reels  

2  reels  

.2  reels. .   

1  reel  

.  2  reels   

.  2  reels  

2  reels  

.2  reels  

.  1  reel  


Title 


Star 


Dist'r 


Rel.  Date 


Length  Reviewed 

Matching  Wits  Sportlight  April  29.  .1  reel  April  21 

On  the  Ice  "Aesop  Fables"  Mar.  11 .  .  1  reel  

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque) .  .  .Feb.  12.  .1  reel  Feb.  11 

Playing  Hookey  "Our  Gang"  Jan.     1    2  reels  

Reeling   Down   the  Rhine 

with  Will  Rogers  Travelesque  Jan.  15..  1  reel  Jan.  7 

Run  Girl,  Run  Sennett  Girls  Jan.  15.  .2  reels.  .  .  Jan.  14 

Scaling  the  Alps  "Aesop  Fables"  April   1 .  .  1  reel  Mar.  31 

Season  to  Taste  Sportlight  Mar.  4.1  reel  

Shalimar  Gardens,  The  (Ed- 
ucational) Geographical  Number  Mar.  18.  .1  reel  

Should  Tall  Men  Marry?. .  .Roach  Stars  Jan.  15.  .2  reels. ..  Jan.  7 

Smile  Wins,  The  "Our  Gang"  Feb.  26.  .  2  reels . .  .  .  Mar.  3 

Smith's  Army  Life  Hiatt-McKee-Jackson  Feb.    5.2  reels ....  Feb.  4 

Smith's  Bargain  Hiatt-McKee-Jackson  2  reels ....   

Smith's  Farm  Days  Hiatt-McKee- Jackson  Mar.   4.  .2  reels.  ...  Mar.  3 

Smith's  Holiday  Hiatt-McKee- Jackson  Jan.    8.2  reels  ....  Dec.  31 

Smith's  Restaurant  Hiatt-McKee-Jackson  April   1 .  .  1  reel  

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18  . 1  reel  

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19.  .  1  reel  Feb.  18 

S*im  Princess,  The  D.  Pollard-A.  Clyde-C.  LombardFeb.  26.  .2  reels.  . .  .  Mar.  3 

Tail  Waggers  Sportlight  April  1 .  .  1  reel  

Trees  Rarebits  Mar.  11.  .1  reel  


Twenty-Four-Dollar  Island.  .Novelty  1  reel 


Dec.  28 

1  reel  Jan.  28 

1  reel  

1  reel  


Versatility  Sportlight  Feb.  5. 

Volcanoes  (Educational) ..  .  .Geological  Number  Feb.  19. 

Wandering  Minstrel,  The. .  .  "Aesop  Fables"  Jan.  29 . 

Work  of  Running  Water  (Ed- 
ucational) Geological  Number  Mar.  11.  .1  reel  

Yellow  Cameo,  The  (Serial)  Allene  Ray  10  episodes. 


STATE  RIGHTS 


Title  Star  Dist'r       Rel.    Date   Length  Reviewed 

Bet,  The  (story  by  Chekov).F.  P.  Donovan  (produer)  2  reels  

Cigareete  Maker's  Romance, 

A  (story  by  Crawford) ...  .F.  P.  Donovan  (producer)  2  reels  

District  Doctor,  The  (story  by 

Balzac  F.  P.  Donovan  (producer)  2  reels  

Girl  with  the  Golden  Eyes, 

The  (story  by  Balzac) . .  .  .F.  P.  Donovan  (producer)  2  reels  

Mysterious    Airman,  The 

(Serial)  Weiss  Bros  10  episodes  

Necklace,  The  M.  Alden-M.  Costel- 

lo-E.  Chautard.  .  .F.  P.  Donovan  (pro- 
ducer)  2  reels  

Nothing  to  Live  For  Al  Joy  Cranfield-Clarke  2  reels  

Piece  of  String,  A  (story  by 

De  Maupassant)  F.  P.  Donovan  (producer)  2  reels  

Police  Reporter,  The  (Serial)  W.  Miller-E.  Gilbert- .  Weiss  . . .  Mar  10  episodes  

Sophomore,  The  G.O'Neil-L.Graydon.Hi-Mark  

Spooky  Money  Al  Joy  Cranfield-Clarke  2  reels  

Who's  Who  Al  Joy  Cranfield-Clarke  2  reels  

You  Can't  Win  (Serial)  Weiss  Bros  10  episodes  


TIFFANY-STAIIL 


Title  Star  Rel.  Date 

Marcheta  Color  Classic  Mar.  1 

Medallion,  The  Color  Classic  Mar.   1.1  reel . 

Mission  Balls  Color  Classic  Mar.  15.  .  1  reel. 

North  of  Suez  Color  Classic  Jan.    1 .  .  1  reel . 

Perfect  Day,  A  Color  Classic  April   1.1  reel . 

Red  Man's  Home,  The  Color  Classic  1  reel. 

Scarface  Color  Classic  Jan.  15 .  .  1  reel . 

Souvenirs  Color  Classic  Feb.  15 .  .  1  reel . 

Tom,  Dick  or  Harry  Color  Classic  1  reel. 

Treasure  Land  Color  Classic  Feb.    1.1  reel . 


Length  Reviewed 
1  reel  


PATHE-DE  MILLE 


UNIVERSAL 


T'tl-  Star 
Animal  Snaps  Rarebits . 


Rel.  Date 

 April    8 . 

Barnyard  Artists  "Aesop  Fables"  April  29. 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April    8 . 

Battling  Duet.  The  "Aesop  Fables"  April  15. 

Beach  Club,  The  Bevan-Hurlock  Jan.  22. 

Benares  (Educational)  Geographical  Number  Jan.  24. 

Best  Man,  The  Bevan-A.  Bennett-V.  Dent  Feb.  19 . 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Farley-C. 

Lombard  Mar.  18 . 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb.  26. 

Boats  and  Fishermen  of  the 
Arctics  and  Tropics  (Edu- 
cational)   Science  Number  Mar.  4. 

Boy  Friend,  The  "Aesop  Fables"  Jan.  22 . 

Broncho  Buster,  The  "Aesop  Fables"  Jan.   1 . 

Buddhists  of  Burma,  The 

(Educational)  Geographical  Number  Feb.  5. 

Busy  Bodies  Sportlight  Jan.  8. 

Clothes  and  the  Game  Sportlight  April  15. 

Comrades  in  Work  Mabel  Notmand  

County  Fair,  The  "Aesop  Fables"  Mar.  4 . 

Crowned  Heads  Sportlight  Feb.  19. 

Delhi  (Educational)  Geographical  Number  Feb.  26 

Do  Monkeys  Manicure? ..  .  .  Stan  Laurel  April  1 

Family  Frolics  Sportlight  Jan.  22 . 

Famous  Playgrounds  Sportlight  May  13 . 

Flying  Age,  The  "Aesop  Fables"  April  22. 

Flaming  Fathers  Max  Davidson  Dec.  18. 

Flying  Elephants  Roach  Stars  Feb.  12 . 

Fun  Afoot  Sportlight  Mar.  18. 

Galloping  Ghosts  O.  Carew-O.  Hardy- J.  Finlay- 

son  Mar.  11 . 

Girl  From  Nowhere,  The .  .  .  D.  Pollard-S.  Holloway-Swain. .  Mar.  25 . 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.    6 . 

High  Stakes  "Aesop  Fables"  Jan.  15 

Honeymoon  Hints  Rarebits  Jan.  15. 

How  Man  Suits  His  Life  to 

Differing  Surroundings  .  Science  Series  

Houses  of  the  Arctic  and  the 

Tropics  (Educational).  ..  Science  Number  Feb.  12. 

Jungle  Days  "Aesop  Cartoon"  Mar.  26 . 

Jungle  Triangle  "Aesop  Fables"  May  6. 

Kashmir,  Old  and  New  (Edu- 
cational).. .   Geographical  Number  Jan.  10 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29 

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller   .Jan.  15. 

Mark  of  the  Frog,  The 
(Serial)  M.  Morris-D.  Reed   Mar.  25 


Length  Reviewed 

1  reel  

1  reel  April  21 

.  1  reel  April  7 

1  reel  April  7 

2  reels. . .  .Jan.  14 

1  reel  

2  reels.  .  .  .Feb.  11 


2  reels. 
1  reel .  . 


.  .Mar.  10 


.2  reels. 
.  1  reel.  . 
1  reel.  . 


1  reel  

.  1  reel  Dec.  31 

1  reel  April  7 

2  reels  

1  reel  

1  reel   

.  1  reel  

.  1  reel  

.  1  reel  Jan.  14 

.  1  reel  

.  1  reel  April  21 

.2  reels  ....  Dec.  18 

.2  reels  Feb.  11 

.  1  reel  


.  2  reels . 
2  reels . 
1  reel.  . 
1  reel.  . 
1  reel.  . 


.Mar.  3 
.Mar.  24 


2  reels . 

2  reels . 
2  reels. 
1  reel.  . 


.Mar.  31 


.1  reel  

2  reels.  .  .  .Jan.  21 
10  episodes  Jan.  14 

10  episodes  .Mar.  24 


27 
23 
27 
14 


Title  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20 

All  Balled  Dp  (O.  R.  Cohen 

story)  Charles  Puffy   .Feb. 

Any  Old  Count  "The  Gumps"  Jan. 

Back  to  Nature  Arthur  Lake  Feb. 

Bare  Fists  Jack  Perrin  Jan. 

Battling  Justice  Fred  Gilman  Mar.  24. 

Big  Bluff,  A  Long-Adams-Layman-McPhail . May  2 

Boss  of  the  Rancho  Bob  Curwood  Jan.  7 

Brand  of  Courage,  The  . . .  .  B.  Curwood-P.  Mont- 
gomery Feb.  4. 

Bright  Lights  Oswald  Cartoon  Mar.  19 

Buckskin  Days  Newton  House  Feb.  18. 

Buster's  Big  Chance  Trimble,  Turner  and  Dog  Jan.  11 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb.  8 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog  May  23 

By  Correspondence  Arthur  Lake  Jan.  30 

Case  of  Scotch,  A  "The  Gumps"  Jan.  9. 

Cloud  Buster,  The  "The  Gumos"  Feb.    6 . 

Code  of  the  Mounted,  The. .  Jack  Perrin  May  5 

Dangerous  Trail,  The  Jack  Perrin  June  2 

Dates  for  Two  C.  King-C.  Doherty  Jan.  18 

Fighting  Destiny  Fred  Gilman  May  19 

Framed  Bob  Curwood  Mav  26 

Gauge  of  Battle,  The  Fred  Gilman  April  21. 

George's  False  Alarm  Sid  Saylor  Feb.  29. 

George's  School  Daze  Sid  Saylor  May  30 

Haunted  Island,  The  (Serial)  Jack  D.iugherty-Helen  Foster     Mar.  26 

Harem  Scarem  Oswald  Cartoon  Jan.    9 . 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April  4 

Hidden  Loot  Bob  Curwood  April  28 

High  Flyin'  George  Sid  Saylor  Jan.  25 

His  In  Laws  (O.  R.  Cohen 

story)  Charles  Puffy  Mar  12 

Horns  and   Orange  Blos- 
soms (O.  R.  Cohen  story). Charles  Puffy  Jan. 

Horse  Play  Long-Adams-Laymon-McPhaill  Jan. 

Hungry  Hoboes  Oswald  Cartoon  May 

Indoor  Golf  Long-Adams-La yraan-McPhail  Mar. 

Looters,  The   Bob  Curwood  Mar. 

Madden  of  the  Mounted...  -  Jack  Perrin  Mar.  10 

Man  of  Letters,  A  Sid  Saylor  Feb.  15 

Married   Bachelors   (O.  R. 

Cohen  story)  Charles  Puffy  April 

Mistakes  Will  Happen  Ben  Hall  Feb. 

Money!  Money!  Money! .  .  .  Ben  Hall  May 

Neck  n'  Neck  Oswald  Cartoon   Jan. 


29 

4. 
14 

7 

3 


9 

13 

7. 
23. 


Length  Reviewed 
.  1  reel.  . .  April  7 

.2  reels.  .  .  .Feb.  A 
2  reels  

1  reel  Feb.  11 

.2  reels.  .  .  .Dec.  38 

2  reels. . .  .Feb.  28 
2  reels. .  .  .April  7 
2  reels  

.2  reels. . .  .Jan.  T 

1  reel  April  7 

2  reels.  .  .  .Jan.  28 
.2  reels.  . .  .Dec.  23 

2  reels  

2  reels.  .  .  .Jan.  28 
2  reels  

.  1  reel  Jan.  14 

.  2  reels ....  Dec.  23 
2  reels ....  Jan.  21 
2  reels.  .  .  April  7 

2  reels  

2  reels ....  Dec.  31 
2  reels.  .  .  .April  21 

.  2  reels  

.2  reels  . .  .  Mar.  24 
.2  reels.  .  .  .Feb.  4 

.  2  reels  

10  episodes  

.  1  reel  

.  2  reels.  . .  .  Mar.  17 
2  reels.  . .  .  Mar.  31 
.2  reels  

.2  reels.  . .  Feb.  18 

2  reels ....  Jan.  7 

.2  reels  ....  Dec  18 

.  1  reel  April  21 

2  reels  Feb  11 

2  reels.  .  .  .Feb.  4 

2  reels.  .  .  Feb.  11 

2  reels .  .  .  .Jan.  28 

2  reels.  .  .  .  Mar.  17 

1  reel  Jan  S 

.  1  reel  April  14 

.  1  reel  


1512 


Motion    Picture  News 


Title 

Newlyweds'  Advice  

Newlyweds'  Friends,  The . . . 
Newlyweds'  Imagination 

The  

Newlyweds'  Servant,  The . . . 
Newlyweds  Success,  The.  . . 

No  Blondes  Allowed  

Oh,  What  a  Knight  

Ole  Swimmin'  'Ole,  The  

One  Every  Minute  

Out  in  the  Rain  

Ozzie  of  the  Mounted  

Payroll  Roundup,  The  

Prince  and  the  Papa  (O.  R. 

Cohen  story)  

Ride  'Em  Plowboy  

Riding  Gold  

Ring  Leader,  The  

Ringside  Romeos  

Rival  Romeos  

Sagebrush  Sadie  

Sailor  George  

Scarlet  Arrow, The  (Serial- 
Sealed  Orders  

Shady  Rest  

Sliding  Home  


Star 


 Jan.  2. 

Snookums-Bartlett-McPhaill. . .  April  1 


Rel.   Date  Length  Reviewed 

.2  reels  Dec.  16 

.  2  reels.  . .  .  Mar.  1 


Title 


Stai 


Snookums-Bartlett-McPhaill. . .  May  7. 
Snookums-Bartlett-McPhaill . .  .Feb.  6. 
Snookums-Bartlett-McPhaill .  .Mar.   6.  . 

C.  King-C.  Doherty  Mar.  21. 

Oswald  Cartoon  May  28. 

Oswald  Cartoon   Feb.  6 

Arthur  Lake  April  23 

"The  Gumps"  Feb.  20. 

Oswald  Cartoon  April  30 

Bob  Curwood  Mar.  31 

Charles  Puffv  Feb.  12. 

Oswald  Cartoon  April  15. 

Newton  House  Jan.  21 

Jack  Perrin  April   7 . 

Arthur  Lake  Mar.  26. 

Oswald  Cartoon  Mar.  5 

Oswald  Cartoon  April  1 

Sid  Saylor  May  9. 

F.  X.  Bushman  Jr.^    

Jack  Perrin  Feb.  11 

"The  Gumps" .   

Lewis-Gulliver-Phillips  Jan.  16 


.  2  reels  .  . .  .April  14 
.2  reels.  . .  Feb.  4 

2  reels  Feb.  11 

.2  reels  Feb.  26 

.  1  reel  

.  1  reel.  .  . .  Mar.  24 

1  reel.  . .  .  April  7 
.2  reels.  .  .  .Jan.  2> 
.  1  reel  April  7 

2  reels.  .  .  .  Mar.  3 


.  2  reels .  .  . 
.  1  reel.  .  .  . 
.  2  reels . . . 
.2  reels.  . . 
.  1  reel . .  . . 
.  1  reel.  . .  . 
. 1  reel .... 
.  2  reels .  .  . 
10  episodes 
2  reels. .  . 
.  2  reels .  .  . 
.2  reels. .  . 


Jan.  21 
Mar.  24 

Mar.  10 
Mar.  10 
April  7 


April  14 
.Jan.  28 
.  Dec.  80 


Social  Lions  Ben  Hall  

Some  Babies  (O.  R.  Cohen 

story)  Charles  Puffy  Mar.  26 . 

Some  Pets  Arthur  Lake  Jan.    2 . 

3on  of  the  Frontier,  A  Newton  House  April  14. 

So  This  Is  Sapp  Center  Ben  Hall  Jan.  16. 

Special  Edition  Ben  Hall  April  9. 

Start  Something  Long-Adams-Laymon-McPhaill.Feb.  1. 

Summer  Knights  Arthur  Lake  May  21. 

Swell  Clothes  Arthur  Lake  Dec.  6. 

Taking  the  Count  C.  King-C.  Doherty  April  18. 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11. 

There's  a  Will  C.  King-C.  Doherty  Dec.  21. 

Unexpected  Hero,  An  F.  Gilman-M.  King  Feb.  25. 

Untamed,  The  Newton  House  May  12. 

ValiantRider,The(Western).Bob  Curwood  

Vanishing  Rider,  The  (Serial)  Wm.  Desmond   Jan.  16. 

Watch  George  Sid  Saylor  Mar.  28 . 

What  a  Party  C.  King-C.  Doherty  Feb.  22 . 

When  George  Hops  Sid  Saylor  April  25. 

Winged  Hoofs  Newton  House  Mar.  17. 

Winning  Five,  The  Lewis-Gulliver-Phillips  Sept.  26 . 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.  2. 

Wolves  of  the  Range  Fred  Gilman   Ian.  28. 

Woman  Chasers  C.  King-C.  Doherty  May  16 . 


Rel.  Date  Length  Reviewed 
. .  .Mar.  12.  .1  reel  


2  reels.  . .  .  Mar.  3 

1  reel  Dec.  16 

2  reels.  . .  . Mar.  17 

1  reel  Dec.  80 

1  reel  Mar.  17 

1  reel  Jan.  14 

1  reel  

1  reel  Nov.  18 

2  reels.  . .  Mar.  24 
10  episodes . 


2  reels 
2  reels 
2  reels 
2  reels 
.  2  reels 
10  episodes 


Mar.  17 


Jan.  28 
April  14 


2  reels. 
.2  reels. 
.  2  reels . 
.2  reels. 
.  2  reels . 
.2  reels. 
.  2  reels . 
.2  reels . 


.Mar.  S 
Feb.  4 
.  Mar.  31 
.  Fdb.  20 
.  Sept.  1» 


.April  21 


tudio  Briefs 


Patsy  Ruth  Miller  will  play  the  leading 
role  in'  Tiffany-Stahl 's  "Marriage  of  To- 
Morrow, "  which  James  Flood  will  direct. 


With  the  addition  of  Ethel  Grey  Terry, 
George  Irving,  Alan  Roscoe  and  Gene  Stone 
the  cast  of  Columhia's  "Modern  Mothers" 
has  heen  completed.  The  film  is  entering 
the  final  week  of  producion  under  the  di- 
rection of  Phil  Rosen. 


Buster  Keaton  began  working  last  week 
on  his  new  M-G-M  comedy,  "The  Camera 
Man,"  working  on  City  Hall  scenes  in  New 
York  City.  Marceline  Day  is  the  feminine 
lead. 


F  B  O  will  feature  Anna  Q.  Nilsson  in  two 
features  for  the  new  program.  The  first 
will  he  "Blockade,"  an  original  by  Louis 
Sareckv  and  John  Twist. 


Anita  Page,  one  of  the  M-G-M  newcomers' 
whose  first  featured  part  is  the  feminine 
lead  in  "Telling  the  World,"  will  play  op- 
posite Lon  Chancy  in  "Easy  Money." 


Norman  Taurog,  who  has  been  directing 
for  Educational,  has  been  signed  specially 
to  direct  George  Jessel  in  his  two  pictures 
for  Tiffany-Stahl.  The  star  has  arrived  in 
Hollywood  after  a  vaudeville  tour. 


Columbia  has  signed  Elmer  Clifton  to  di- 
rect a  new  picture  in  which  John  Boles,  also 
signed,  will  be  the  leading  man.  The  story, 
which  will  present  Olive  Borden  as  a  Co- 
lumbia player,  has  not  been  assigned  a  title 
as  yet. 


Ramon  Romeo,  author  and  playwright, 
has  been  signed  to  a  F  B  O  contract  to 
write  a  series  of  originals  for  screen  pro- 
duction. He  is  at  present  producing  his 
own  play,  "Rhapsody,"  at  the  Beaux  Arts 
Playshop, "  in  which  he  plays  the  leading 
male  role. 


Production  has  been  started  at  the  Cos- 
mopolitan studio  on  "Two  Masters"  by 
Rita  Wieman,  the  first  of  a  series  of  Para- 
mount two-reelers  for  the  Actors  Fund  of 
America  and  the  Authors  League  Fund. 
Edmund  Lawrence  is  directing  from  the 
script  by  Adeline  Leitzbaeh.  The  cast  in- 
cludes Mary  Eaton,  Guy  Bates  Post,  Clarke 
Silvernail,  Carol  McComas,  Ann  Sutherland, 
Edward  Bobbins,  Minnie  Dupree  and  others. 


Tiffany-Stahl  has  signed  Montague  Love 
to  act  in  four  pictures  for  the  new  season's 
program.  Roy  D'Arcy  has  also  been  signed 
to  play  in  four. 


Two  studio  extras,  Mirra  Rayo  and  Rus- 
sell Harlan,  are  credited  players  in  Para- 
mount's  "Half  a  Bride."  Esther  Ralston 
was  instrumental  in  their  promotion  from 
the  extra  ranks. 


George  Archainbaud  is  resting  at  Lake 
Ta.hoe  between  the  completion  of  the  Tif- 
fany-Stahl production,  "Ladies  of  the 
Night  Club"  and  the  commencement  of  "A 
Grain  of  Dust . ' ' 


The  names  of  Julanne  Johnston,  Jed 
Prouty  and  Chappell  Possctt  last  week 
completed  the  cast  of  "Name  the  Woman," 
the  Columbia  picture  now  in  work. 


Paul  Perez,  who  at  one  time  titled  four 
pictures  in  two  weeks,  will  write  the  titles 
for  "Ladies  of  the  Night  Club."  Leslie 
Mason  is  doing  the  titles  for  "Prowlers  of 
the  Sea"  and  "Stormy  Waters,"  both  Tif- 
fany-Stahl productions. 


Jackie  Levine  and  Lorraine  Rivero,  who 
have  supported  "Big  Boy"  in  his  recent 
starring  vehicles,  again  will  be  seen  with 
the  star  in  "Navy  Beans,"  one  of  the  new 
Educational  comedies. 


A  May  release  from  First  Division  will  be 
"The  Devil's  Cage,"  featuring  Pauline 
Garon  directed  by  Wilfred  Ney  from  a  story 
by  Isadore  Bernstein.  Support  comes  from 
Donald  Keith,  Ruth  Stone,  Armand  Kaliz 
and  Lincoln  Stedman. 


Betty  Cauldwell  and  Jack  Lipson,  two 
recent,  additions  to  the  players'  ranks  at 
the  Educational  studios,  take  the  principal 
supporting  parts  in  "You'll  Be  Sorry," 
Charley  Bower's  new  starring  comedy  for 
Educational. 


Ernie  Shields  will  play  the  part  of  the 
rat  in  "Free  Lips,"  First  Division's  feature 
production  which  will  he  made  at  the  Met- 
ropolitan studio  under  the  direction  of  Wal- 
lace McDonald.  June  Marlowe  is  starred. 
Jane  Novak  also  has  an  important  support- 
in"'  role. 


Robert  Graves,  who  is  usually  cast  in 


heavy  roles  in  Educational  comedies,  has  a 
different  sort  of  role  in  "Three  Tough 
Onions,"  .Monty  Collins'  forthcoming 
Cameo  comedy.  Lucille  Hutton  is  the  come- 
dian's leading  lady  in  "At  It  Again,"  a 
new  comedy  in  which  Jack  Miller  is  also 
one  of  the  featured  players. 


Harry  T.  Morey  and  Francis  McDonald 
have  been  given  acting  assignments  in  "The 
Perfumed  Trap,"  new  underworld  story 
whicdi  Paramount  is  producing.  It  is  proba- 
ble that  it  will  he  newly  titled  before  re- 
lease. 


"The  Cameraman"  is  the  title  chosen  for 
Buster  Keaton 's  initial  comedy  at  the 
M-G-M  studio,  location  work  on  which  was 
recently  finished  in  New  York.  The  unit 
is  now  finishing  interiors  at  Culver  City. 


Camera  work  on  "Hot  News,"  a  new 
Paramount  photoplay,  has  begun  at  the 
studio,  the  first  scene  to  be  filmed  finding 
Bebe  Daniels  as  a  newsreel  camera  girl  at 
a  baby  show. 


Ricardo  Cortez  will  play  the  role  of  the 
motion  picture  star  in  "Excess  Baggage," 
M-G-M  film. 


The  cast  of  "Hot  News"  continues  to 
grow  with  the  picture  already  in  produc- 
tion. Added  to  the  Paramount  unit  are 
.Mario  Carillo,  Ben  Hall,  Jack  Woody,  John 
Kole,  May  Wallace,  Gino  Corrado  and 
Maude  Turner  Gordon. 


Richard  Barthelmess  has  completed 
"Roulette,"  his  latest  starring  picture  for 
First  National  Pictures,  and  has  left  for 
Honolulu  on  his  lirst  vacation  in  a  year. 


Nora  La  in'  has  heen  selected  as  leading 
woman  for  Fred  Thomson  in  his  Paramount 
special,  "Kit  Carson."  The  role  calls  for 
tlie  portrayal  of  Senorita  Jaramille,  beau- 
tiful Spanish  girl,  who  married  Carson. 


•lack  Oakie  has  heen  cast  for  an  import- 
ant role  in  "The  Fleet's  In,"  in  which 
Richard  A  Hen  has  the  leading  male  assign- 
ment. Malcolm  St.  Clair  will  direct  and 
Clara  Bow  will  star. 

Rdy  Press 
Pri  n  TF.RS 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  V. 


THE    SUN     NEVER    SETS    ON    A    METRO  -  G  O  LD  W  YN  -  M  AYE  R    24  -  SHEET 


HERE'S  THE 


REASON ! 

The  whole  world  now  concedes 
M-G-M  to  be  the  Important 
Company  in  this  business  — 

M-G-M  took 

WORLD  leadership 
BY  producing 
THE  best  pictures 
AND  by 

TELLING  the  world 
ABOUT  them. 


Coming:  Ramon  Novarro,  Across  to  Singapore;  Lon  Chaney, 
Laugh,  Clown,  Laugh;  Dane-Arthur,  Circus  Rookies;  Syd  Chaplin, 
Skirts;  John  Gilbert,  The  Cossacks;  Dane- Arthur,  Detectives;  Norma 
Shearer,  The  Actress;  William  Haines,  Telling  The  World,  Mile, 
from  Armentieres,  Diamond  Handcuffs,  and  more!  more!  more! 


^"GILBERT" 

SSACKs  i 


RroeeAdcxce  Ernest  Toiiencc 


5E 


a  Metro,^yo/cfHyt\'M«yer  Picture 


// 


KARL  DANE  - 
GEORGE  K  ARTHUR 


-G 


it 

acrv. 


U  V) 

ABOVE:  A  few  of  the  great  24-sheets  on  new  M-G-M  hits.  All  M-G-fj 
posters  are  manufactured  by  the  Morgan  Lithograph  Co.,  General  Officj 
Cleveland,  O.  Branches:  New  York  City,  Los  Angeles.  Plants:  Cleveland 
O.,  New  York  City,  Elmhurst,  L.  I. 


May  12,  1928 


iMoitgji^im? 


Ren.  U.  S.  Patent  Offic 


THE  IMPORTANT 
ANNOUNCEMENT 


from 


THE  IMPORTANT 
COMPANY 


next  week 
METRO-GOLDWY 


oi. : 


Los  Angeles 


under  act  of  March  3,  1879 
Published  Weekly— $2.00  a  Year 

Nezv  York 


Allays  any  danger  oj panic 


says.^Jire  Chie 


CITY  OF 


vittsbdRgH 


Pennsylvania 


rwT  oF  PUBLIC  SAFETY 


^oh  10*.  i92B 


„„  THE 


vtoe  Preset  rQl 

Sentry  s»xSXrry  streeta 
13th.  and  ^erry  a> 

Philadelphia, 


to  Dear  Sir*-  Qn4e/Tdt?8  °* 

est  HSss^sT-  s. --Brc  s.r  * 

I  th*0*  **«   t  Sat  I  tave  ever  eeen 
8tatC    Safety  standpoint  that  ^ 
lrom  a  safety  Meoladi«  any  danger  x 

Sot  only  Pr€°%l80  allaya  any         ?  e 

baL  Lnlo  among  the  au  e4  from  vlng 


Chief. 


Bureau  of  Fir- 


!A(F  UTT  f  ES)  NfiFlKillDIL 


c  o  «  p  o  R  > 


13th  and  Cherry  Sts.,  PHILADELPHIA      1560  Broadway,  NEW  YORK 
And  AU  Branches  of 

NATIONAL  THEATRE  SUPPLY  COMPANY 


The  positive  fire  preventer.  Can  be  attached  to  any  projector.    Costs  only  a  few  cents  a  day. 


THE  DYNAMO 
OF  THE  INDUSTRY 


"of  course  I'm  buying  Paramount; 
it's  the  backbone  of  my  business" 

^  That's  what  you  live-wire  exhibitors  tell  the  opposition  salesman  when  he  goes  to  sell  you  product. 
This  year  more  than  ever.  It's  only  common  sense.  Paramount  has  been  making  the  most  and 
the  best  pictures  in  this  industry  for  17  years.  Paramount  Pictures  are  the  only  ones  the  public 
asks  for  by  the  brand  name.  ^  Theatre  grosses  on  Paramount  productions  this  season  have  been 
so  far  ahead  of  the  average  for  other  companies  as  to  cause  universal  comment  throughout  the  trade. 
Returns  on  specials  like  Harold  Lloyd,  Clara  Bow,  "Underworld,"  "Last  Command"  and  others, 
taught  exhibitors  what  superior  attractions  can  do.  ^  Naturally  the  whole  talk  about  1928-9 
is  Paramount.  This  company  had  a  tough  job  surpassing  its  1927-8  line-up.  But  we've  done  it. 
Buying  for  next  season  is  simplified.  All  the  big  stuff — specials,  stars,  features,  newsreel,  shorts — is 
in  one  group:     Paramount's  Whole-Show  Program.    Paramount,  the  Dynamo  of  the  Industry! 


PARAMOUNT'S  WHO 

Specials 


LE-SHOW  PROGRAM 

Star  Hits 


Harold  Lloyd 
Wedding  March 
4  Clara  Bow 
3  Richard  Dix 
2  Emil  Jannings 
Canary  Murder  Case 
Beggars  of  Life 
The  Tong  War 
Crime  of  Interference 
The  Letter 
Tahiti  Nights 
Glorifying  American  Girl 
Perfumed  Trap 


Wolf  Song 

Dirigible 

Man  I  Love 

Hard  Boiled  Angel 

Living  Together 

Upstart  Gentleman 

Behind  German  Lines 

Burlesque 

Road  Shows 

Wings 

Abie's  Irish  Rose 
The  Patriot 


3  Richard  Dix 

4  Geo.  Bancroft 
4  Bebe  Daniels 

4  Esther  Ralston 

2  Pola  Negri 

3  Wray-Cooper 

2  Florence  Vidor 

4  Chas.  Rogers 

3  Taylor- Hall 

3  Adolphe  Menjon 
3  Zane  Grey 

1  Thomas  Meighan 

2  MacLean-Christie 
I  Sir  Harrv  Lauder 


1  Model  of  Montmarte 

Shorts 

104  Paramount  News 
8  Vernon  Comedies 
8  Dooley  Comedies 
8  "Macduff"  Comedies 
8  "Confessions  of  a 

Chorus  Girl"  Comedies 
12  Great  Stars  and  Authors 
26  Krazy  Kat 
26  Inkwell  Imps 
2  Horlon  Comedies 
Extra!  Byrd's  Flight  to 
the  South  Pole 


ask  the 

PARAMOUNT  salesman  about  this 


big  money  with  two 
really  big  specials! 


the  screens 
most 

hilarious 

trauvestry 

on  the  _ 
Mississippi 


UNITED 

ARTISTS 
PICTUBf. 


ft 


fin?  sCr*T*lc>r» 


:eem  with  a  continuous 
iutticane  of  laughter 


'ACAD  N-An 
&cUuxztioria£,  Short  Feature 

Saves  the 
Show 


Gil 


The  New  York  Daily 
hiirror,  reviewing  a  Broad' 
way  first^run  show  includ* 
ing  the  LUPINO  LANE 
Comedy  "SWORD  POINTS," 
says: 

A  Lupino  Lane  comedy  re- 
deems the  movie  part  of  the 
program.  It  is  a  short  Educa- 
tional, playful  and  cuckoo,  with 
its  period  established  during  the 
days  of  flowery  knighthood, 
wine  bibbing  and  jousting. 
Lupino  is  funny  and  his  slap- 
stick misadventures  as  a  noble 
Knight  provoke  howls. 


4upuur!(ci 


one 


"THE  SPICE  OF  THE  PROGRAM" 


Lupino  Lane  as  a  swashbuckling 
cavalier  in  "Sword  Points" 


Impersonating  a  school  girl  in 
"Listen  Sister" 


Member,  Motion  Picture  Producers 
and  Distributors  of  America.  Inc., 
Will  H.  Hays.  President 


Lupino  Lane  as 
a  toreador  in  "Fandango" 


■  EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


Page  3 


In  ONE  of  the 
biggest  —  finest  — 
most  spectacular 
and  magnificent 
Specials  of  the  age 


LILAC 
TIME 

A  stirring  spectacle  of  unprecedented  mag- 
nitude, staged  in  the  amphitheatre  of  the  air. 

a  George  Fitzmaurice 

Production 

Presented  by  John  McCormick 

From  the  famous  stage  hit  by  Jane  Cowl  and 
Jane  Murfin  which  ran  54  weeks  on  Broadway 
and  the  road.  With  Gary  Cooper.  Adaptation  by 
Willis  Goldbeck.    Scenario  by  Carey  Wilson. 

A  Colleen  Moore-George  Fitzmaurice  SPECIAL! 

H     Also  a  Series  of  3  Other 
SPECIALS 


QL  PresI^n?'  Group 


SYNTHETIC  SIN" 


A  Los  Angeles  and  New  York  stage  success 
by  Frederic  and  Fanny  Hatton,  authors  of 
'The  Great  Lover",  "Lombardi.  Ltd."  and 
other  hits.  Underworld  and  back-stage  in 
New  York,  scandalous  situations  that  are 
hilarious  at  well  a*  thrilling,  and  a  girl  trying 
to  "sin  and  suffer"  because  she  wants  to  be 
an  actress. 


In  "BABY  FACE" 

Colleen's  drawing-power  will  be  coupled 
with  that  of  COSMO  HAMILTON,  one  of 
the  roost  popular  of  modern  authors,  with 
such  successes  as  "Scandal",  "Blindness  of 
Virtue",  and  half-a-dozen  best-selling  novels 
to  his  credit.  "Baby  Face"  was  published  in 
Hearst's  International  Magazine,  reaching 
half-a-million  readers. 


And  "THE  RICHEST  GIRL 
ON  EARTH" 

will  show  her  at  her  gayest  ard  peppiest,  as 
a  girl  who  suddenly  finds  she  is  worth  m Li- 
lions,  and  has  the  time  of  anybody's  life  fig- 
uring out  the  most  exciting  things  the  can 
do  with  them. 


harlici  MACKAILL- 
MULHALL 

Page  15 


HURRAY 

i;  1  Page  14 


1  NO! 
NANETTE 

Page  16 


NO!  -  Molly  ^ BUTTER  &  4  I  N  T  E  R  -  +  A  1  i  c  e  A 

JG  MAN  SUCCESSES 
Page  18      T     Page  19 


O'DAY 

♦  Page  17  ▼ 


WHITE 

Page  20 


MYSTERY 
MELODRAMAS 

Page  31 


Ar  Hie  Ueighr 
of  His  Fame 


H 


"Richard  is  himself 
again /The  PATENT 
LEATHER  KID*  is 
the  hit  of  Barthelmess' 
-Liberty  Mag. 


Barthelmess'  great  success 
in  'THE  NOOSF  and  'THE 
PATENT  LEATHER  KID' 
should  establish  him  as  one 
of  the  greatest  male  stars  in 
pictures".  — Max  Balaban* 


"In  'The  PATENT  LEATHER 
KID*  Barthelmess  excells  any 
performance  he  has  heretofore 
— N.  Y.  Times. 


"THE  PATENT  LEATHER  KID*, 
THE  DROP  KICK',  and  THE 
NOOSE'— three  exceptional  succes- 
within  six  months — definitely 
established  BARTHELMESS  as  the 
best  male  box-office  star  in  pictures 
today,  beyond  any  doubt!"—  John  F. 
Kumler,  Pantheon  Theatre,  Toledo. 


Colleen 

C  orinne 

i  The 

^   Biliie  + 

MOORE 

GRIFFITH 

WHIP 

DOVE 

Page  2 

Page  6 

'    Page  8  • 

Page  9  ▼ 

Ken 
MAYNARD 

Page  io 


♦   LATOSCA  i 

George 
FITZMAURICE 
specials 

Page  ii 


Milton 
SILLS 

Page  12 


The 
SQUALL 

Page  13 


Page 


After 

"The  PATENT  LEATHER 

KID"..."The  NOOSE"...The 

LITTLE  SHEPHERD  of 
KINGDOM  COME" 

Barthelmess  stands  at  the  top  of  the  list  of 
romantic  screen  heroes.  By  the  verdict  of  key 
exhibitors,  the  best  male  star-draw  in  pictures 
today!  Each  of  his  three  latest  record-breakers 
has  added  millions  to  the  following  he  won 
with  "Tol'able  David",  "Broken  Blossoms", 
"Way  Down  East".  And  these  millions  have 
their  admission  money  all  ready  and  waiting 
for  the  showmen  who  play  him  in  1928-*29,  in 

a  series  of  great  pictures  headed  by 

"DIVERSION" 

From  the  brilliant  Broadway 
production  of  1928 


ROUP 


DIVERSION" 

By  John  Van  Druten 

Author  of  the  long-run  hit 
"Young  WoodUy" 

Barthelmess  as  a  dramatic  character  juvenile 
with  society  background.  A  clean  kid,  hopelessly 
caught  in  the  net  of  a  wanton  temptress,  kills  her 
in  a  flash  ol  fury  when  he  finds  she  has  been 
playing  with  his  love.  ..Suicide  seems  to  be  the 
only  way  out  of  disgrace  to  an  honored  name — 
and  the  only  one  who  can  make  death  absolutely 
painless  is  the  boy's  lather,  a  famous  surgeon.' 


<  h  a  r  lie 
1URRAY 

Page  14 


MACKAILL- 
MULHALL 

Page  15 


^NO! 
NANETTE 

Page  16 


NO!  -  Molly  +  BUTTER  &.+  INTER 
EGG  MAN  NATIONAL 


O'DAY 

Page  17 


Page  18 


SUCCESSES 
Page  19 


Alice-1 
WHITE 

Page  20 


MYSTERY 
MELODRAMAS 

Page  21 


'he  DIVINE  LADY 

\4d  A  GIGANTIC  SPECIAL 


by  E.  BARRINGTON 

Greatest  literary  discovery  of  recent  years.  An 
overnight  sensation  with  3  best-sellers  in  a 
row — "The  Divine  Lady",  "Glorious  Apollo", 
"The  Chaste  Diana" 

THE  orchid  beauty  of  the  screen  returns  to  First  National 
to  repeat  the  triumphs  of  "Black  Oxen",  "Classified", 
and  "Lilies  of  the  Field".  Her  first  of  a  series  of  brilliant 
vehicles  will  be'THE  DIVINE  LADY",  sweeping  romance 
made  nationally  famous  by  its  publication  in  Cosmopolitan 
Magazine,  with  five  million  readers;  its  sale  of  70,000  copies 
in  book  form;  and  its  syndication  in  800  newspapers  with 
a  total  circulation  of  4,278,000. 

Will  be  directed  by  FRANK  LLOYD,  who  gave  you  "The 
Sea  Hawk".  Cast  will  include  Victor  Varconi  of  "King  of 
Kings"  and  Marie  Dressier.  Adaptation  by  Forrest  Halsey, 
Continuity  by  Agnes  Christine  Johnston,  Presented  by 
Richard  A.  Rowland. 

A  Frank.  Lloyd  Production 
A  First  "National  Special 


QfcPRES 


Richard 
BARTHELMESS 

Page  4 


*  The 

|  Biilie  ■ 

Ken  | 

LA  TOSCA 

|  Milton  ■ 

WHIP 

DOVE 

MAYNARD 

George 
FITZMAURICE 
specials 

Page  ii 

SILLS 

-   Page  8  ■ 

•    Page  o 

Page  io  t 

t  Page  12  ■ 

The 
SQUAL1 

Page  13 


ii 


Page 


Mistress  of  Princes 
^Mastered  by  Fate! 

Humble  of  birth — superb  in  beauty, The 
Divine  Lady  marches  across  the  sepul- 
chres of  many  loves  to  the  very  steps  of 
a  throne.  Passed  from  hand  to  hand 
among  the  nobility  of  an  empire,  each 
conquest  brings  her  to  a  new  and  greater 
one,  until  at  last  she  has  all  England  at 
her  feet!  And  then  in  the  center  of  the 
English  court  at  the  splendid  height  of 
its  19th-century  decadence,  she  begins 
her  supreme  affair  with  Lord  Nelson — 
only  to  have  the  whole  nation  turn  upon 
her  in  fury  when  England's  greatest 
naval  hero  forgets  duty,  honor,  and  all 
else  in  the  glory  of  her  love. 

The  Battle 

of  Trafalgar 

For  the  first  time  in  screen  history  First 
National  will  film  England's  greatest 
naval  battle,  famous  in  song  and  story, 
as  the  big  scene  of  "The  Divine  Lady". 
Scores  of  sea  monsters  at  death  grips... 
Flaming  frigates  plunging  to  destruction 
. . .  The  kind  of  spectacle  they  tell  their 
friends  about. 


» I 


/ 


And  4  Others,  including — 

"OUTCAST" 

The  Play  made  famous  by 
Elsie  Ferguson,  on  Broadway 
and  road  show  run. 

This  play  by  Hubert  Henry  Davies  provides  a  tenderly 

appealing  central  pan  for  Corinne  Griffith  A  girl  of 

the  streets  who  comes  into  a  rich  man's  life  as  the  play- 
thing of  a  night — and  stays  for  a  year  as  his  adored  com- 
panion... But  always  there  hangs  over  them  the  terrible 
cloud  of  her  Pas'  to  which  some  day  she  must  return. 

also 

"PAID  FOR" 


and  tuo  others 


111  a  r  1  i  e 
luRRAY 

■  Page  14 


MACKAILL- 
MULHALL 

Page  15 


>  NO!   NO!  - 
NANETTE 

Page  16 


Mollys  BUTTER  &.  +  INTER-A 

GG  MAN  SUCCESSES 
Page  18      t     Page  19 


O'DAY 

Page  17 


Alice 
WHITE 

Page  20 


MYSTERY 
MELODRAMAS 

Page  21 


Page  10 


KEN 


KING 

of  all 

OUTDOORS!  * 


Absolutely  established  as  the 
ace  of  all  daredevils  in  10A&2 
of  the  country's  finest  theatres. 

The  Thunder  of  galloping  hoofs,  the 
mystery  of  the  Prairies,  the  thrills  of  fight 
and  romance  from  the  start  of  day  'till  the 
fall  of  night — not  a  heart  but  beats  to 
the  chivalry  of  this  buccaneer  of  the  out- 
doors and  his  feats  of  daring  and  heroism— 

Maynard  and  his  horse  Tarzan  have  so  firmly 
set  themselves  in  Class  "A"  theatres  that  now 
they  stand  with  the  biggest  draws  of  the  game. 


If  you  played  "The  Wagon  Show",  "Gun  Gospel", 
"The  Red  Raiders",  "Land  Beyond  Law",  you 
want  Maynard  right  away  in  these  SPECIAL 
stories  built  for  thrills,  comedy,  spectacular 
scenes — 

THE  GLORIOUS  TRAIL 


THE  PHANTOM  CITY 
THE  ROYAL  RIDER 
THE  LAWLESS  LEGION 
CHEYENNE 


WELLS  FARGO  EXPRESS 


^  Every  Maynard  booker  becomes  a  Maynard  booster— 
you'll  never  fenoui  bou>  much  profit  it's  possible  to 
make  on  romantic  thrillers  until  you  play  Ken  Maynard 
and   that  white  streak  of  horse-lightnin'  Tarzan 

Presented  by  CHARLES  A.  ROGERS 


Colleen 
MOORE 


Richard 
BARTHELMESS 


C  orinne 
GRIFFITH 


The 
WHIP 


Billie 
DOVE 


Milton 
SILLS 


The 
SQUALL! 


cr/x  ▼  r»_ 


Judged  hy  any  standard 

The  Fame  of  its  Author — 

VICTORIEN  SARDOU  is  one  of  the  most  celebrated  of  modern  dramatists,  with  a  dozen 
great  international  successes  to  his  credit  including  "A  Scrap  of  Paper",  "Divorcons", 
"Diplomacy",  "Fedora". 

Its  sensational  Stage  Success — 

Nearly  1000  performances  of  "La  Tosca"  were  given  by  Sarah  Bernhardt  alone  in 
Europe  and  America.  And  it  has  served  as  a  vehicle  for  such  other  famous  actresses  as 
Eleanora  Duse  and  Fanny  Davenport. 

Its  pre-eminence  as  an  Opera — 

For  28  years  one  of  the  principal  attractions  in  all  the  leading  opera  houses  of  the  world. 
Phonograph  and  radio  have  made  its  name  andtmusic  familiar  to  millions. 

Its  tensely  dramatic  story — 

Tosca — once  ragged,  half  wild  waif — who  becomes  the  cele- 
brated beauty — dynamic,  temperamental,  darling  of  Rome. 

Greater  than  "Carmen"  with  a  sudden,  surprising  climax 
that  makes  it  one  of  the  world's  masterpieces  of  dramatic 
stagecraft. 

Its  celebrated  Star — 

BILLIE  DOVE 

— established  as  a  fan-favorite  by  her  performances  in  "The 
Love  Mart",  "American  Beauty",  and  "The  Stolen  Bride" — 
will  play  the  title  role  in  the  screen  version  of  LA  TOSCA. 


MACKAILL- 
MULHALL 


♦  NO! 
NANETTE 

r>  _ 


NO!  f  Molly  ^  BUTTER  &  + 1  NTER 
O'DAY  EGG  MAN 


e  •»■ 


SUCCESSES 


A  1  i  c 
WHITE 


MYSTERY 
MELODRAMAS 


MILTON  SILLS 

HE-MAN       OF       THE  HOUR! 


MILTON  SILLS 

In  a  crashing,  momentous  SPECIAL  from 
the  celebrated  Broadway  and  road  success 

"THE  BARKER" 

with  Betty  Compson 

"Nifty"  Miller,  scarred,  double-crossing 
terror  of  the  Side  Show  .  .  .  just  ONE 
soft  spot,  his  kid!  .  .  .  But  the  kid  falls 
for  a  litde  Hula  dancer.  And  then! — 
It's  real — real — REAL! — And  all  the 
time  this  kaleidoscopic  carnival  back- 
ground, and  picturesque  comedy  from 
the  strangest  lot  of  hard  boiled  charac- 
ters ever  filmed! 


A  GEORGE  FITZMAURICE  PRODUCTION  (he  di- 
rected "Lilac  Time", "The  Dark  Angel" ."Night  of  Love"). 
From,  the  play  by  John  Kenyon  Nicholson  and  Charles 
L.  Wagner.  Adaptation  by  Benjamin  Glazer.  who  has 
"Seventh  Heaven".  "Flesh  and  the  Devil",  "The  Trail 
of  '98",  to  his  credit 


Then  4  others  gauged  specially  to  appeal 
to  women  as  well  as  to  Sills'  tremendous 
male  following: — 


"CAPTAIN  the  STRONG 
"THE  EAGLE'S  TRAIL 
"THE  SPOTTER 

£0  >S0 

"HARD  ROCK 


99 


99 


99 


li] 


Colleen 
MOORE 

D  „ 


Richard 
BARTHELMESS 

T>n, 


C  orinne 
GRIFFITH 


The 
WHIP 

Pnc 


Billie 
DOVE 


Ken 
MAYNARD 


LA  TOSC/ci 

George  | 
FITZMAURICE  \\\\ 
•  pedals 


19271 


Introduces 

THE  MOST  TEMPESTUOUS 
TEMPTRESS  THE  SCREEN 
HAS  EVER  KNOWN! 

NUBI — gypsy  gafe  °f  passion!  An  ill  wind  that 
blows  no  man  good  when,  whirlwind-wild,  she 
rages  untamed  across  a  sunny  slope  of  Spain  ....  Born 
of  the  storm,  this  half-clad  human  hurricane  takes  love 
where  she  will — from  old,  from  young;  from  father, 
from  son.  Cyclonic  in  her  caresses  ....  Venomous, 
voluptuous,  super-vampire ....  The  fury  of  her  passion 
lays  waste  the  souls  of  men! 

With  the  coquetry  of  Carmen  ....  Primitive  as 
Desire  ....  This  Spanish  siren  is  box-office  appeal 
personified.  Her  multiple  love  story  was 

THE  TALK  OF  BROADWAY 
FOR   ONE   SOLID  YEAR! 

^Presented  by  Richard  A.  Rowland 


Charlie  *  MACKAILL-  *NO!    NO!  *  Molly  *  BUTTER  &  +  I  NTER.i  Alice*  MYSTERY 


MURRAY 


I 


in 


MULHALL 

_ 


NANETTE 


O'DAY 

Pave 


EGG  MAN 

18 


NATIONAL 
SUCCESSES 
Vase  10 


WHITE 


MELODRAMAS 

Pi    v  91 


'age  U 


Group 


^  BIG-BUY 
VEHICLES! 

SUREST  thing  you  know  in 
Comedy.... Has  he  EVER  gone 
back  on  you  at  the  Box -Office?— 
"Life  of  Riley",  "Lost  at  the  Front", 
"Vamping  Venus "  winners  every 
Now  figure  what  heU 
do  with  the  fame  of  great  stage 
successes  and  the  reputation  of 
author -celebrities  to  back  him! 


The  star  of  the  immortal  "McFadden's  Flats"  is 
set  for  the  Greatest  Season  of  his  career  with— 

An  original  by  the  most  famous  of  all  writers 
for  the  screen,  RALPH  SPENCE,  author  of 
UA  Connecticut  Yankee",  "The  Gorilla"  and 
dozens  of  other  film  successes — 

"THE  LYING  TRUTH" 

▼     ▼  T 

A  celebrated  sure-fire  musical  comedy  hit— 
"WINE,  WOMEN,  AND  SONG*' 


An  hilarious  stage  success  by  Ian  Hay  Keith, 
celebrated  author  of  "The  First  Hundred 
Thousand".  A  race-track  comedy  that  was  one 
of  London's  &  New  York's  greatest  farce  hits— 
"THE  SPORT  OF  KINGS" 
?  ▼  t 

And  an  original  story  with  unlimited  laugh 
possibilities — 

"CHARLIE'S  NIGHT  OUT" 


Colleen 
MOORE 

Page  2 


Richard 
BARTHELMESS 

Page  4 


?   ▼  ▼ 

T     T  T 

|    Corinne    +  The 

■    Billie  • 

Ken 

GRIFFITH 

WHIP 

DOVE 

MAYNARD 

T        Page  6 

'r     Page  8 

Page  9 

Page  io 

LA  TOSC/ 

George 
FTTZMAU  RICE 
special* 

Page  ii 


h*/-f  no  A 


op® 


CYPRES 


16 


Group 


TWO  Stars  for  the 
Price  of  ONE! 

The  only  established  man-and-woman  comedy- 
romance  team  on  the  screen.  Four-time  winners  In 
1927  with  "Ladies'  Night",  "Smile,  Brother,  Smile", 
"Subway  Sadie",  "See  You  In  Jail".  What  won't 
they  do   with   four   famous    story  buys  like— 

"CHILDREN  of  the  RITZ" 

SHE  married  in  haste  —  and  divorced  for  leisure. 
HE  was  fired  as  a  husband — then  hired  as  chauffeur  of 
her  second  spouse. 

It's  the  answer  to  "What's  wrong  with  this  younger 
generation?" 

From  Cornell  Woolrich's  famous  sensational  prire 
novel  which  won  College  Humor's  nation  wide  contest. 
Serialized  to  a  million  readers.  A  best-seller  in  book.  form. 

APPLE  S  AU  C  E" 

A  40-horse  power  personality  in  a  one-horse  town.  ..He 
thought  trouble  was  applesauce  until  he  stole  Rollo's  girll 
From  Barry  Conner's  Broadway  hit,  which  has  been 
running  3  years  in  New  York  and  on  the  road,  with 
I^^N      ^  roat*  companys  and  Chautauqua  Circuit  bookings. 

y^f^j "TWO  WEEKS  OFF" 


A  good-looking  plumber  who  poses  as  a  movie  star.  He 
claims  he  knows  all  the  "joints"  in  Hollywood — but 
he's  a  terrible  bust  in  his  first  big  love  scene! 
From  the  play  by  Kenyon  Nicholson — author  of  "The 
Barker" — and  Thomas  Baros. 

"WATERFRONT 

Sparkling  Human  interest  comedy  by  Will  Chappel  and 
Gertrude  Orr. 


lilt  on 
j  ILLS 

age  12 


The 
SQUALL 

Page  13 


♦  NO!   NO!  f  Molly  4  BUTTER  &.  *  I  N  T  E 

EGG  MAN  NATIONAL 


NANETTE 

Page  1 6 


O'DAY 

*  Page  17 


Page  18 


SUCCESSES 
Page  19 


Alice  *  MYSTERY 


WHITE 

Pajee  20 


MELODRAMAS 

Page  21 


F«f«  16 


Q&Pres 


Famous 

New  York,  London,  Chicago 

Success^ 

THE  whole  world  has  whistled  "I  Want 
to  Be  Happy"  and  "Tea  For  Two" — 
the  whole  town  will  flock  to  the 
screen  version  of  the  musical  comedy  that 
made  these  two  song  hits  famous.  Popular 
appeal  proved  by  thousands  of  capacity 
performances  abroad  and  on  tour  over  all 
the  U.  S.  FIRST  NATIONAL  will  make 
it  in  the  class  with  "Sally"  and  "Irene" — 
just  as  big  a  hit — Tremendous  comedy 
with  America's  Playground,  Atlantic  City 
for  Background. 

ByOttoHarbach,  Frank  Man  del,  Vincent 
Youmans,  Irving  Caesar.  From  the 
non  -  musical  hit  "My  Lady  Friend*", 
by  Emil  Nyitray  and  Frank  MandeL 


A  CAST  OF  BIG  NAMES 

Molly  O'Day  of 

"The  Patent  Leather  Kid",  "Shepherd  of 
the  Hills",  and  "The  Little  Shepherd 
of  Kingdom  Come"  will  play  Nanette. 
Presented  by  Richard  A.  Rowland. 


FIRST  NATIONAL  SPECIAL 


Colleen 
MOORE 


Richard 
BARTHELMESS 


*  Corinne 

The 

Billie  ■ 

Ken 

GRIFFITH 

WHIP 

DOVE 

MAYNARD 

Vnr,a  53 

• 

P/7  nf  c\  * 

Pnafl  in 

LA  TOSC 

George 
FITZMAURICE 
■peciali 


Page  17 


f 


v 


mouY 


NOW  a  definite  and  distinct  Box'office 
attraction  on  the  strength  of  her  sen' 
sational  reception  by  the  public  in  "The 
Patent  Leather  Kid",  "The  Shephet^ 
the  Hills"  and  "The  Little  Shepherd  of 
Kingdom  Come",  will  be  presented  by 
First  National  as  the 


ST 


of  2  President  Qroup  Pro 


The  latest  idol  of  the  fans  ...  A  NEW  name  to 
feature  in  youj^  lights  and  ads  .  .ftutovelty  for 
the  pubU^P^-""^,.  [Jf 

First  National  enables  you'to  get  full  benefit  of 
the  wide  following  she  has  won  in  three  succes- 
sive hit*  arid  the  great  publicity  that  has  followed 
her  enthusiastic  "welcome  by  the  critics  as  the  most 
brilliant  star-find  of  1917  1 

Her  first  starring  vehicles  will  show  her  for  the 
first  time  in  super -smart  gowns  and  society  set- 
tings,  magnifying  her  irresistible  lure  and  beauty. 


CYPRES 


Group 


e  1 


•"3-. 


"The  Qirl  in  the  Qlass  Cage" 

By  George  Kibbe  Turner,  famous  Saturday  Evening  Post 
writer.  The  story  of  a  beautiful  "Love  Nest"  fledgling 
trying  to  live  down  the  notorious  sins  of  her  mother. 
Calumny  and  suspicion  trail  her  .  .  .  Gossip  lays  wicked 
hands  on  silken  shoulders.  But  she's  a  smart  girl — 'till 
love  makes  a  Fool  of  her,  and  involves  her  in  a  tangled 
murder  mystery  which  climaxes  this  great  romance. 

This  novel  was  serialized  to  five  million  in  Collier'/  and 
had  a  wild  sale  and  publicity  in  book  form. 


"When  Irish  Eyes  are  Smiling" 

Original  story  by  Gerald  Duffy,  who  titled  "The  Patent 
Leather  Kid",  "Her  Wild  Oat",  "See  You  in  Jail"  and 
many  others.  An  ideal  character  for  MOLLY  O'DAVS 
type  as  the  heroine  of  the  world-famous  ballad  by  Ernest 
Ball  made  famous  by  Chauncey  Olcott. 

The  world  has  sung  the  song  for  a  decade — now  the 
romance  of  its  melody  will  be  caught  in  a  truly  great 
production. 


■ 


■Milton  a 
JILLS 


The      iCharliei  MACKAILL- 


SQUALL 


MURRAY 


MULHALL 


BUTTER  &. 
EGG  MAN 


INTER. 
NATIONAL 

SUCCESSES 


*  A  1  i  c  e 
WHITE 


MYSTERY 
MELODRAMAS 


Page  18 


Richard  A.  Rowland  flFfe 


mm 

3% 


I 


Written  by  J 

the  co-author  of  |F 
"Dulcy",  "Merton  f 
of  the  Movies" —  A 
George  S.  Kaufman  ^ 

Directed  by  the 

man  who  made  "Mo  m 
FadderVs  Flats"—  ' 
Richard  Wallace  ^ 

ABUTTER  AND  EGG  MAN-who-came-back 
— and  came  bade  hard!....  A  worm  who 
turned  against  the  New  York  wise  guys  who 
thought  they  had  "taken"  him....ONE  Broad- 
way sucker  who  got  MORE  than  an  even  break. 

Rich  with  racy,  unique  types  of  Broadway 
Insiders'*.  Intimate  revelations  of  the  inner 
workings  of  play  production.  And  sure-fire 
comedy  in  the  attempts  of  a  small- town  boy 
to  act  tough  and  wise  like  "a  regular  New 
Yorker". 

with  JACK  MULHALL 

GRETA  NISSEN,  GERTRUDE 
ASTOR,  SAM  HARDY 


Cfiic  Pres 


Group 


>NTHS  ON 
BROADWAY 
as  a  stage  play. 
Hailed  by  every 
New  York  critic 
as  one  of  the 
funniest  of  mod- 
ern comedies! 


Colleen 
MOORE 


Richard 

t  Corinne  • 

The 

Billie 

Ken 

\  LATOSCA  | 

BARTHELMESS 

GRIFFITH 

WHIP 

DOVE 

MAYNARD 

George 
FITZMAURICE 

-  "  _  <-  - 

T-l      .       1-1  .  

.,_js\ 

mi 

special* 

.   r« 

SILLS 


Pace  19 


eries 


AS 

Tnter~ 

NATIONAL 
SUCCESSES 


Sensations  in 

LONDON,  ROME,  PARIS 
BERLIN,  MADRID 

A  yT"IXH  famous  continental  and  American  stars; 
▼  V   hy  internationally  known  authors;  directed  by 
men  who  kave  set  nev  standards  in  the  industry. 

These  successes  •will  come  to  you  -with  proved 
power.  Best  hy  test. — each  picture  will  pass  the 
requirements  of  road  show  quality  tefore  you  get  it. 

And  the  first  of  a  series  of  three  wi 

BEN  LYON  anJ  LYA  MARA  m 

DANCING  VIENNA 


Continental  youth  on  the  rampant.  tlie  jaxz  age  as 

it  hits  beautiful  Vienna*— a  trip  ahroad  to  the  city 
of  Waltzes  in  one  of  the  finest  productions  that  ever 
came  from  the  other  side.  Received  with  great 
>1  ause ",  \iTelt  Am  Abend,  Berlin.  Great  en- 
thusiasm at  the  premiere  ,  Berliner 
JLolcalanzeiger.  Evoked  storms  of 
applause",  Firm-Kurier,  Berlin. 


t  the 


applause 


CYPRES! 


Group 


The 
SQUALL 


Charlie 
MURRAY 


MACKAILL- 
MULHALL 


NO!  NO! 
NANETTE 


Molly 
O'DAY 


Alice 
WHITE 


MYSTERY 
MELODRAMAS 


"SHOW  GIRL 

will  openyour  eyes  to  THE  REALTHINQin  chorus 
girls — something  they've  never  seen  before! 

Pre-sold  to  the  public  by  serialization  in 
22,000,000  copies  of  Liberty  Magazim, 
where  it  ran  for  14  weeks;  by  publication  in 
book  form;  and  by  the  national  popularity 
of  the  author,  J.  P.  McEVOY,  famous  for  his 
widely  syndicated  newspaper  feature,  "The 
Potters",  Ziegfield  Follies  Hits,  and  the 
musical  comedy  sensation  "Americana". 

"ON  THE  AIR" 

will  capitalize  the  Radio  craze  in  the  story 
of  a  prizefighter's  sweetie  who  was  pure 
Gold,  though  her  man  was  just  plain  Yellow. 

From  a  short  story  in  the  widely  circulated 
book  "Mon  Homme",  by  J^aul  Deresco 
Augsburg. 

AND  TWO  OTHERS 


QfePRESl 


Group 


One  look  at  her,  and  hundred*  of  Show- 
men  said,  "Here  is  a 

/NEW  STAR! 

Spotted  as  "sure-firf»*  in  "Th«  Sea  Tiger", 
"Gentlemen  Prefer  Blondes",  "The  Mad 
Hour",  "Harold  Teen". 
The  incarnation  of  youthful  lure,  she  is  the 
perfect  star  type  of  Tomorrow. 
Shreuid  showmen  are  already  visioning  the 
rich  new  business  they  will  build  from  the 
new  fan  following  of  this  flaming  personality! 


'3 


/ 


0 


ft 


Colleen 
MOORE 


Richard 
BARTHELMESS 

rrr>  a 


*  C  orinne 
GRIFFITH 

T^/y  /»/»  A.r 


I 


The  ■ 

\  Billie  i  Ken 

\  LATOSCA  j 

Milton 

WHIP 

DOVE 

MAYNARD 

George 
FITZMAURICE 
•pedals 

SILLS 

o.. ... 

FIRST  NATIONAL 

n$wer§  the  Iremendouf 
emand  for 


MELODRAMA! 

WITH 

3  SENSATIONAL 


1  he  world  is  mystery  mad; 

Each  year  the  craving  for  this  type  of  entertainment  becomes 
greater  and  greater  until  now,  from  the  public  libraries, 
comes  the  statement  that  mystery  fiction  ranks  74'  <  in  de- 
mand above  the  nearest  competitor.  Of  thirty-five  successful 
plays  on  Broadway  last  season  eleven  were  mysteries;  book 
publishers  are  scouring  the  field  for  mystery  stories;  nightly 
millions  sit  thrill -bound  before  the  radios  of  the  world 
drinking  in  the  thrills  of  detective  yarns — and  the  best  mag- 
azines are  turning  to  mysteries  as  circulation  builders.  Wha 
a  shrewd  move  of  showmanship  to  give  you  three  production^ 
from  baffling  stories  at  the  time  when  this  craze 


The 
QUALL 


Charlie 
MURRAY 


MACKAILL- 
MULHALL 


NO!  NO! 
NANETTE 


Molly 
O'DAY 


BUTTER  & 
EGG  MAN 


INTER- 
NATIONAL 
SUCCESSES 


IOU  get  a  run  for  your  money  in  First  National 
Pictures,  You  get  Extended  Runs  for  the  money  you 
put  into  First  National  accessories. .  .they'll  come  on 
the  jump  when  these  24-sheet  Salesmen  get  to  work! 


JOHN  M-CORMICK 


Fp 


Colleen  MOORE 

Lilac  Time 


GARY  COOPER 

JAN  I  COWi, 


GEORGE  HTZMAUWCE 

PRODUCTION 

A  FIRST  NATIONAL  PICTURE 


WIU-IS  GOLD  BSC*. 


Paper  to 
match  the 
greatness  of 
the  product. 


First  National 
service  never  ends 
with  the  sale  — 
great  publicity  and 
advertising  ties 
up  all  the  way  to 
the  last  runs. 


Every  picture  will 
have  the  greatest 
exploitation  cam- 
paign behind  it 
that  showman 
brains  can  devise. 


The  public  knows 
the  line  efA  First 
National  Picture" 
means  the  only 
show  to  see. 


*****  *  PICHAM)  A  OOWt  AND 

a  j\TAt  national  Picture 


National  adver- 
tising will  herald 
the  President 
Group  into  the 
far  corners  of  the 
earth. 


QiGKA&D  A- 
ROWLAND 


The  First  Nat- 
ional  spirit  is 
spreading  like 
wildfire  —  the 
public  knows  who 
makes  the  con- 
sistent hits. 


iiS 


Otet  DOROTHY  MACKAJfc 
ahd  LOWELL  SHERMAN 


AOtARv 


B<UBW  PRODUCTION 

^ICTU 


/ADVERTISING  is  half  tl  le  business 
battle.. .and  FIRST  NATIONAL  advertising  is  universally 
recognized  as  the  Best  in  the  Business. for  1928^29  you 
can  count  on  more  intensive  national  exploitation  and  ad- 
vertising than  was  ever  given  a  great  product  in  the  past. 


°vmade  in  the  greatest  studio  in 
the  world!  —  with  eleven  great 
stars  and  sixty  noted  featured 
players  — with  fourteen  sensa- 
tional stage  hits — eleven  tre- 
mendous best  sellers  and  nine 
outstanding  Specials,  will  crash 
through  with  the  greatest  major- 
ity ever  polled  at  the  box  office. 

Public-made  favorite,  First  Na- 
tional carried  1927  with  unani- 
mous vote  —  the  choice  of  the 
people — the  demand  of  showmen. 

Now,  riding  the  tide  of  tre- 
mendous popularity,  having 
passed  the  acid  test  of  the  box 
office  with  a  phenomenal  land- 
slide of  exhibitor  endorsement, 
First  National  AGAIN  gives  you 
the  key  to  Golden  Profits. 

Those  who  know  will  climb 
aboard  the  bandwagon  of 
record  breaking  successes 
and  STAY  there ! 


'This  announcement, 
being  made  in  part 
in  advance  of  produc- 
tion of  the  photoplays, 
is  based  upon  present 
information  and  plans 
and  must  not  be  con- 
sidered as  part  of  any 
contract  licensing  the 
exhibition  of  any 
photoplay." 


1 


I 


CONTINUOUS 

PERFORMANCE 


PRINTED  IS  V.  S.  A.  BY  I..  KtHLMANN  CO..  N.Y, 


DON'T  ENVY  AN  M-G- 
EXHIBITOR— BE  ONE! 


Check  Over  These  Hits: 


<i  few  of  the  many  M-G-M 
current  season  winners 
BEN- HUR.  THE  BIG  PARADE. 
THE  STUDENT  PRINCE,  LOVE, 
THE  ENEMY,  THE  FAIR  CO-ED, 
DIVINE  WOMAN. WEST  POINT. 
THIRTEENTH  HOUR.  ADAM 
AND  EVIL,  THE  SMART  SET, 
BABY  MINE.  LONDON  AFTER 
MIDNIGHT.  THE  BIG  CITY. 
LATEST  FROM  PARIS,  etc..  etc. 

and  in 
coming  ireeks 

ACROSS  TO  SINGAPORE 

2nd  Big  Week  of  Ramon 
Novarrohit  at  Capitol,  N.Y 
LAUGH  CLOWN  LAUGH 

(Chano) 

CIRCUSROOKIES(Danc-Arthur) 
THE  ACTRESS  (Shearer) 
SKIRTS  {Syd  Chaplin) 
THE  COSSACKS  (Gilbert) 
DIAMOND  HANDCUFFS 
TELLING  THE  WORLD(Ha.ne») 
DETECTIVES  (Dane-Arthur) 
MLLE.  FROM  ARMENTIERES 
and  More!  More!  More! 


The  Rich  Get  Richer  When  They  Play  Metro  -  Goldtvyn  -  Mayer  '. 

1,500  new 
EXHIBITOR  accounts 
SWITCHED  to 

IVI  ETRO-Goldwyn-Mayer 

IN  the  past  year — 
10,000  exhibitors 
ARE  now  buying 
M-G-M  service— 

WE'VE  won  your  confidence 
BY  consistent  performance! 
M-G-M  pledges  that 
IN  19284929 
IT  will  again  merit 
YOUR  confidence  with 
THE  greatest  line-up 
OF  M-G-M  history! 


Me" 

GOLDWYN- 

Mayer 


The  Metro-Gohf  uvn-Maver  Annual  Announcement  of  Features,  Short 
Subjects  and  Newsreel  uf>f>ear«?  in  Exhibitors  Herald,  May  1 2th,  and  in 
Motion  Picture  News,  May  1 9th. 


FIRST/ 

Pafhe  News 


FIRST 

in 

man  power,  camera  equipment  and 
laboratory  facilities 

FIRST 

in  regional  offices  at  strategic  points  ♦ 

FIRST 

in 

the  quantity  and  quality  of  "locals."  . 

FIRST 

in 

FIRST 

in 

FIRST 

in 

glamour,  tradition  and  romance 

FIRST 

to 

blaze  new  trails  and  set  new  standards. 

FIRST 

in 

FIRST 

in 

the  hearts  of  the  public  

FIRST 

at 

the  barrier— first  at  the  finish  . 

THE  SCREEN  NEWS  THE  PUBLIC  KNOWS 

AND  DEMANDS 


Volume  WWII 


NEW  YORK  CITY.  VI  U  12.  I<>2« 


No.  <> 


Coming:  A  Revolution 

It  Behooves  Everyone  Concerned  to  Put  His  House  in  Order 

By  William  A.  Johnston 


WRITING  from  Los  Angeles  a  year 
ago,  the  writer  made  a  prediction : 
that  the  sound  movie  would  revolu- 
tionize and  realign  the  entire  industry  of 
motion  pictures. 

Just  now — this  week  in  fact,  the  largest 
producers  with  their  great  financial  and 
studio  resources  are  in  haste, — too  much 
haste,  perhaps,  to  tie  in  with  the  forces  hold- 
ing the  mechanical  facilities  of  sound  in 
pictures. 

The  object  of  this  editorial  is,  in  no  wise, 
an  effort  to  say:  "I  told  you  so."  It  is  only 
written  to  say  as  forcefully  as  possible  to 
exhibitors,  directors,  writers,  players  and  all 
concerned  that  the  day  of  the  sound  movie 
is  directly  before  us.  And  it  behooves  every 
one  concerned  to  get  his  house  in  order. 

Not  since  the  inauguration  of  feature  pic- 
tures and  the  subsequent  reordering  of  the- 
atres, distribution  and  production,  has  there 
dawned  so  distinct  and  vital  an  era  in  the 
amusement  world. 

Or,  to  put  it  in  other  words:  there's  a  new 
band  wagon  in  motion  pictures,  in  enter- 
tainment in  general,  and  the  wise  ones  will 
hop  on. 

j|C  5(C  5^ 

I  have  said  that  the  sound  movie  would 
revolutionize  and  realign:  it  will  also,  1 
believe,  rejuvenate;  rejuvenate  the  public 
interest  in  motion  pictures  and.  let  us  hope, 
the  vitality  of  the  industrv  that,  with  all  its 
economic  faults,  has  made  such  a  rattling 
good  job  of  motion  picture  entertainment. 

The  sound  movie  won't  come  all  at  once. 
It  will  develop  with  all  the  experimental 
steps  that  defined  the  years  of  development 
in  feature  production.     It  will  take  time, 


money,  brains — a  new  talent  in  direction, 
acting,  writing;  new  studio  apparatus;  new 
theatre  apparatus  and  operation;  new  ad\er- 
tising  methods. 

Nor  w  ill  its  advent  throw  black  and  white 
pictures  into  the  discard — by  a  long  shot. 
The  baby  will  creep  long  before  it  w  alks,  ami 
only  then  with  the  help  of  the  w  ell-dev  eloped 
resources  of  the  machine  that  has  put  motion 
picture  entertainment  to  the  forefront. 

a|c        s|c  a|e 

Some  big  questions  arise. 

There's  the  one  of  patents. 

The  woods  are  full  of  talking  movie 
processes.  Main  are  unheard  of  generally. 
There's  the  film  method  and  the  disc  method. 
Then,  it  is  one  thing  to  record  sound  and 
quite  another  to  take  if  off  the  record.  In 
the  background  loom  such  powerful  organ- 
izations as  General  Electric,  Western  Klec- 
tric,  Westinghouse  and  Radio  C  orporation. 

Will  patents  rule  or  big  business?  No  one 
knows.  And  there  is  no  elucidation.  Those 
who  recall  the  earlier  days  of  this  industrv 
can  see  the  shadows  overhead  of  patent 
litigation  and  domination,  of  secret  service 
w  <  >rk. 

If  I  were  an  exhibitor.  I  could  certainly 
appreciate  some  definite  announcements. 

*     ♦  * 

One  thing  we  do  know:  The  public  has 
tasted  the  sound  movie,  and  wants  more — 
and  more  for  years  to  come. 

And  another  thing:  sound  movies  will  be 
as  good  as  they  are  made  good.  The  novelty 
itself  won't  last.  There's  a  lot  of  production 
work  ahead.  Just  what  are  the  studios 
doi'ivr 


1550 


M  o  t  i  o  n    Picture  News 


Conducted  by 
AnEiCbibitorJorE^bibitor^ 

BOX  OFFICE 


PROBLEMS 


By  @harle$  E.Lewis 

Managing  Director,  Gapitol  JheafreMiddletow/),  Cbpj?.,  and  Palace  JEeatre,  Nor wiehCow. 


Before  going  too 

What  It's  AH        f»  "!'."  !  s?4bJ'ec1  V1, 
tin-    kind,   it  would 

About  perhaps  be  best  to 

devote  a  little  time 
and  space  to  the  subject  itself  and  particu- 
larly to  those  whom  this  department  can 
best  serve. 

Primarily,  it  is  our  purpose  to  appeal  di- 
rectly to  those  theatres,  theatre  managers 
and  theatre  owners  located  in  the  smaller 
towns  and  cities.  So  much  has  already  been 
said  about  the  larger  and  key  cities  that  it 
is  time  some  publication  devoted  a  depart- 
ment to  the  "Small  Town"  theatres. 

Some  of  our  readers  might  well  ask, 
"What  is  a  Small  Town  Manager?"  Others 
might  ask  for  an  explanation  of  the  differ- 
ence between  the  "Big"  and  "small"  town 
managers.  And  if  you  do  not  think  there  is 
a  big  difference  between  them,  then  you  are 
very  much  mistaken. 

Take  the  average  manager  of  a  theatre 
in  one  of  the  larger  cities  and  carefully 
analyze  bis  responsibilities,  his  duties  and 
the  sum  total  of  what  he  can  accomplish. 
Compare  all  of  these  things  with  the  small 
town  manager,  then  your  respect  for  the 
"small  towner"  is  going  to  increase  by 
leaps  and  bounds. 


In  the  first  place, 

The  Manager   in     a   manager   in  the 
°  small    towns  and 

the  Smaller  Towns  cities  is  a  man 
who  devotes  every 
moment  of  his  working  hours  to  his 
theatre.  This  can  hardly  be  said  about  the 
big  city  man,  because  being  in  a  big  city 
there  is  much  to  occupy  his  time  and  atten- 
tion while  he  is  away  from  his  theatre,  he 
has  his  regular  days  off,  and  finds  ample 
time  to  relax.  Not  so  for  the  small  towner. 
Especially  if  he  is  a  man  who  goes  into  the 
town  from  some  other  location.  His  is  a 
beaten  track  between  the  hotei  and  the  thea- 
tre. He  has  no  days  off,  or  they  are  so  few 
and  far  apart  that  you  would  never  call  it 
that.  He  gets  up  in  the  morning  and  imme- 
diately after  breakfast  you  will  find  him  at 
his  theatre.  He  must  look  after  his  book- 
ings, his  lobby  (display,  his  advertising  and 
the  theatre  in  general.  Don't  forget  that  he 
must  depend  upon  distant  points  for  his 
show  and  other  material  and  failure  to  re- 
ceive any  part  of  it  means  serious  delays  and 
substitutions  because  a  delayed  shipment  is  a 
bad  handicap.  He  must  see  that  his  thea- 
tre is  advertising  over  an  area  that  reaches 
into  many  miles  around  the  town,  while  the 
big  city  manager  reckons  his  area  by  city 
blocks.  If  during  the  night  the  fire  alarm 
sounds  he  is  up  with  the  speed  of  a  fire- 
man and  hoping  it  is  not  the  theatre.  Can 
you  picture  a  big  city  manager  getting  out 
of  bed  when  he  hears  the  fire  engines?  He 
just  turns  over  and  goes  back  to  sleep. 


Y  Y  ERE  is  a  new  and 
important  de- 
partment. It  is 
conducted  for  exhibitors 
by  exhibitors.  Charles 
E.  Lewis  starts  the  ball 
rolling  and  will  keep  it 
rolling.  But  he  wants 
the  help,  and  so  do  we, 
of  the  live,  ub-to-the- 
minute  showmen  of  the 
business. 

We  intend  to  make 
this  the  clearing-house 
of  the  best  box-office 
ideas  of  the  day — ex- 
ploitation, house  oper- 
ation, community  con- 
tacts, etc.  Due  credit 
will  be  given  for  all 
ideas  used.  Send  along 
your  photo  with  your 
contribution. 

A  word  about  Mr. 
Lewis,  the  editor  of  this 
department:  he  operates 
theatres  in  two  typical 
American  towns.  He's 
a  practical  and  success- 
ful showman,  with  wide 
experience ,  including 
the  big  city,  but  it's  the 
smaller  houses  to  which 
this  department  is  espe- 
cially directed. 

William  A.  Johnston. 


Now  the  managers  and  theatre  owners 
that  we  are  trying  to  reach  and  aid  are  ir.su 
within  the  scope  already  outlined  an.l  to 
each  of  them  we  say — "Here  is  a  depart- 
ment created  to  and  for  your  interest."  In 
it  you  will  find,  as  time  goes  by,  many  valu- 
able suggestions  based  upon  careful  investi- 
gation, on  actual  experience  and  on  posicivs 
facts. 


.  Let    us  acquaint 

Introducing  a  Ger-     you  with  just  one  of 

tain    Type   of        the    managers  that 

Manager  w ™ e  1   °n  °ur 

travels   and    if  you 

see,  in  him,  a  picture  or  description  of  your- 
self, then  perhaps  our  suggestions  to  him 
will  be  of  some  material  help  to  you.  His 
problems  and  your  problems  are  alike. 
What  applies  to  him,  will  in  most  cases, 
apply  to  you. 

We  will  call  him  "Mr.  Jones."  He  was 
I  he  manager  of  a  1,200  seat  theatre  in  a  fine, 
active  town  of  about  14,0011  population,  and 
we  found  him  comfortably  seated  in  his  own 
little  office  over  the  lobby  of  the  theatre. 
His  theatre  is  typical  of  thousands  of  thea- 
tres in  similar  towns,  and  run  about  the 
same  way. 

In  the  course  of  a  friendly  conversation, 
(since  we  were  brother  managers,  it  was 
friendly)  he  tells  us  that  business  is  fair 
and  that  bis  theatre  has  been  averaging 
about  $200  a  week  profit.  Whether  this  is 
a  fair  return  on  the  investment  we  will  not 
go  into  at  this  time.  He  was  doing  a  certain 
amount  of  business  but  was  resigned  to  the 
old  fashioned  idea  that  his  theatre  could 
only  do  just  that  and  no  more.  He  admitted 
that  once  in  a  while  it  might  fluctuate  a 
little  up  and  down,  depending  on  the 
weather  (notice  he  puts  the  weather  first) 
or  perhaps  the  picture.  He  particularly  in- 
formed us  that  even  a  Lloyd  or  Chaplin 
picture  created  little  or  no  excitement  in  his 
town.  Yes,  he  had  opposition,  a  little  700 
seat  house  located  in  the  foreign  section  of 
the  town.  He  was  keenly  amused  when  we 
asked  him  if  he  did  not  think  that  business 
could  be  increased  by  some  special  effort  in 
exploitation,  advertising,  etc.  In  fact,  when 
he  stopped  laughing  he  again  emphasized 
the  fact  "that  in  HIS  opinion  the  town 
could  do  just  so  much  business  and  no 
more."  And  what's  more  he  was  quite  con- 
tented to  leave  things  alone  and  keep  right 
on  going  in  the  rut  be  was  in.  And  rut 
it  is. 

Ee'oro  going  into 

Some  Problems  o  f  Mr-  Jones '  Prob!emB 
and  how  we  propose 
the  Smaller  Towns  to  heip  him,  let  us 
see  what  is  happen- 
ing to  the  small  towns.  First — The  good- 
roads  campaign  is  resulting  in  many  mag- 
nificent highways  being  built  all  over  the 
country.  The  average  family  in  the  small 
town  has  a  car  and  they  are  getting  the 
habit  of  driving  to  the  nearest  bigger  city 
for  their  entertainment  and  amusement. 

This  department  claims  you  can  keep  the 
majority  of  these  folks  where  they  belong — 
in  your  own  town  and  theatre. 

Second — The  average  theatre-goers  today 
are  "theatre-wise."  By  this  we  mean,  they 
read  the  big  city  papers,  their  business  takes 


May    12,    19  2  8 


1551 


them  into  larger  towns  and  they  most 
always  know  which  are  the  good  and  which 
are  the  had  pictures.  You  can't  "pull  the 
wool  over  his  eyes."  He  is  show- wise  and 
must  he  appealed  to  in  the  right  way  if  you 
would  have  him  satisfied  to  get  his  enter- 
tainment in  town. 

Third — Small  town  advertising  methods 
are  ancient.  The  average  small  town  man- 
ager is  not  keeping  ahreast  of  the  times  in 
his  newspaper  or  out-door  advertising.  And 
this  is  one  of  the  most  deplorable  of  all 
conditions  because  it  is  absolutely  unwar- 
ranted. There  never  was  and  never  will  be 
a  business  or  an  industry  that  turns  out  so 
many  valuable  aids  and  suggestions  in  ad- 
vertising as  this  business  of  ours. 

Fourth — Projection  and  house  manage- 
ment in  most  of  the  small  towns  have  not 
altered  or  improved  as  the  years  go  by.  We 
found  many  theatres,  during  our  travels, 
that  after  walking  through  the  lobby  doors 
was  like  turning  back  the  years  to  the  days 
when  theatres  were  nickelodeons.  And  the 
strangest  part  of  this  angle  is  that  it  is 
cheaper,  in  tke  long  run,  to  use  modern 
projection  and  efficient  operation  than  to  be 
old-fashioned.  Is  it  any  wonder  that  the 
small  towns  are  crying  that  their  business  is 
going  out  of  town? 

Fifth — The  local  angle,  and  the  most  valu- 
able of  all,  is  being  neglected  or  overlooked 
when  it  can  be  turned  into  business  and 
dollars  And  here  is  a  point  that  will  be  the 
subject  of  many  interesting  points  for 
future  discussion. 

We    have  only 

Adapting  Ideas  to     touched  upon  some 
r  or  the  subjects  that 

Local  IMeeds  are  foremost  in  our 
mind  right  at  this 
time;  to  attempt  to  go  into  them  deeply 
would  require  more  space  than  we  want  to 
devote  in  this  issue,  and  when  we  do  go  into 
them  we  want  to  gut  it  up  to  you  in  such  a 
way  that  you  must  see  the  advantages  that 
are  yours  for  the  asking,  if  you  would  but 
take  them. 

It  is  our  contention  that  every  idea 
sponsored  can  be  remoulded  and  remodeled 
to  suit  your  individual  requirements  and 
suitable  for  any  town  or  city.  But  we  go 
further  and  say  that  the  small  town  has  a 
far  better  chance  of  putting  over  a  success- 
ful "stunt"  than  the  average  big  city.  The 
small  town  manager  is  master  of  his  whole 
community,  and  with  proper  judgment, 
proper  methods  and  proper  tact,  he  can 
accomplish  wonders  and  increase  his  busi- 
ness tremendously.  On  this  point  we  are 
completely  sold  and  we  propose  to  "sell" 
vou  on  it  too. 


How  You  Can  Use 
This  Department 


We  have  only 
touched  upon  some 
of  the  points  that  we 
want  to  bring  home 
to  you  and  in  a  gen- 
eral way  outlined  some  of  the  things  that 
are  running  through  our  mind. 

If,  after  you  read  this  page,  you  believe 
that  we  have  echoed  thoughts  and  ideas  that 
might  have  been  applied  to  you,  your  town 
or  your  general  condition,  then  let  us  hope 
that  we  have  created  sufficient  interest  so 
that  you  will  look  forward  every  week  to 
this  department  of  the  NEWS  and  to  do  so 
with  an  open  mind.  With  the  thought  that 
we  are  not  criticising,  but  are  trying  to 
help.  With  the  idea  that  there  is  money  to 
be  made  from  the  suggestions  we  will  offer. 


Turn  to  Pages  1601-06  in  this  issue. 
There  you  will  find 

A  New  and  Improved 
Release  Chart 

Arrangement  of  pictures  is  given 
by  companies,  following  suggestions 
from  a  great  number  of  exhibitors  who 
prefer  this  form.  Motion  Picture 
News  offers  complete  listing  of  re- 
leases; features,  short  subjects  and 
coming  attractions  under  the  name  of 
the  distributor  in  each  case. 

This  department  is  in  line  with  the 
constant  effort  of  Motion  Picture 
News  to  provide 

Better  Service  for 
Exhibitors 

The  Release  Chart  carries,  as  usual, 
information  on  players,  footage  and 
review  dates.  The  Chart  will  cover, 
by  next  September,  the  listings  of  the 
complete  season  of  1927-28.  At  that 
time  will  appear  the  greatly  enlarged 

Booking  Guide  and 
Studio  Directory 

Thus,  Motion  Picture  News  gives 
to  its  exhibitor  readers  in  complete  and 
ready  form,  service  of  permanent 
value  and  picture  information  vital  to 
the  successful  conduct  of  the  theatre. 


1552 


Motion    Picture  News 


Like  thousands  of  fans  in  almost  every  land,  William  Haines 
and  Marion   Davies  sit  entranced  before  the   silent  drama. 
They  are  teamed  for  the  first  time  in  M-G-M's  ''Breaking  Into 
the  Movies" 


Estelle  Bradley,  besides  being  one 
of  the  best-looking  blondes  in  pic- 
tures, is  also  the  wife  of  Charles 
Lamont,  Educational  director.  She 
is  an  important  reason  ivhy  Monty 
Collins,  Johnny  Arthur  and  other 
Educational  comedians,  fall  all  over 
themselves  trying  to  win  her 


Lealrice  Joy  in  the  garb  of  "The 
Man-Made  Woman,"  a  Pathe  fea- 
ture in  which  she  is  starring  at  the 
De  Mille  studio.  'What  Holds 
Men"  will  be  the  title  of  her  next 
for  De  Mille.  She  is  also  one  of 
the  leads  in  M-G-M's  "Bellamy 
Trial" 


Alice  White,  about  15  month f 
ago   unknown,   is   now  an- 
nounced to  star  in  4  First 
National  films 


Mr.  and  Mrs.  Harold  Beaudine,  returning  from  a  Euro- 
pean tour,  were  greeted  upon  arriving  in  Hollywood  by 
friends    including    W'illiam    Beaudine,    the  travelers 
brother  and  director  for  Universal,  and  his  wife 


A  Shetland  pony,  one  hour  old,  becomes  the  pet  of 
Colleen  Moore,  the  First  National  star.     The  pony  was 
born  at  the  First  National  studio,  but  he  hasn't  expressed 
any  interest  in  picture  making,  at  least,  not  to  date 


Agnes    Franey,    ex  ■  Follies 
dancer,  who  is  about  to  try 
her  luck  in   Warner  Bros, 
pictures 


Luther  Reed,  who  directed  Caddo's 
"Hell's  Angels"  for  distribution 
through  United  Artists.  He  will 
direct  "Sawdust  Paradise"  for  Para- 
mount 


Young  Frankie  Darro  prepared  for  any  stirring  western  action. 
In  F  B  O  films,  he  has  made  a  name  for  himself  as  a  good 
little  trouper 


Fay  W  ray,  the  lovely  new  Para- 
mount star,  who  will  make  a  ser~ 
ies  of  romances  ivith  Gary  Cooper. 
The  initial  co-starring  vehicle  ivill 
be  "The  First  Kiss" 


May    12,  1928 


1553 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
JVlirrors 
of 

Filmdom 


THE  compromise  in  tin*  French  film  situation  reached 
hy  Will  H.  Hays  and  M.  Herriot,  Minister  of  Educa- 
tion, means,  in  effect,  as  our  Paris  correspondent 
points  out,  that  France  will  now  have  a  contingent  system, 
like  Germay  and  England. 

In  all  essential  points,  Mr.  Hays  won  out.  The  French 
stand  for  enforced  exports  is  virtually  abandoned. 

There  can  be  no  question  that  the  great  popularity  of 
American  pictures  in  France  was  a  decisive  factor  in  the 
situation.  After  all,  the  public  had  to  be  considered;  and 
it  is  difficult  to  see  how  French  theatres  could  have  con- 
tinued to  operate  on  a  successful  scale,  if  deprived  of 
American  pictures. 

It  seems  to  us  that  Mr.  Hays  made  an  excellent  job  of 
a  difficult  situation. 

#  #      #  # 

'T'HE  problem  of  reciprocity  remains  what  it  has  always 
been,  insofar  as  a  solution  fair  to  all  is  concerned.  There 
is,  and  can  be,  no  real  reciprocity  except  upon  the  basis  of 
entertainment  quality.  In  other  words,  nothing  would  be  ac- 
complished by  forced  exports  or  forced  imports,  for  the  very 
good  reason  that  no  picture  is  actually  worth  anything  unless 
the  public  wants  it. 

Reciprocity  in  which  the  public  cannot  share;  trade  deals 
for  the  mere  sake  of  deals,  will  get  nobody  anywhere  for  long. 

On  the  other  hand,  it  has  always  been  our  contention  that 
the  avenues  should  be  kept  clear  so  that  no  quality  picture, 
whatever  its  origin,  will  fail  to  get  its  fair  chance  here. 

It  is  obvious  enough  that  Europe  means  to  figure  much  more 
largely  in  the  world  film  market,  than  it  has  ever  done  before. 
But  this  is  not  a  matter  of  artificial  barriers  or  governmental 
restrictions.  It  is  a  plain  matter  of  making  pictures  which  the 
public  will  not  and  cannot  do  without. 

It  is,  nevertheless,  true  that  the  film  has  become  a  large  item 
in  the  channels  of  international  diplomacy.  This  arises,  not 
from  the  entertainment  aspect,  which  is  the  main  one  so  far 
as  the  public  is  concerned,  but  because  the  film  carries  com- 
mercial propaganda  as  a  by-product. 

The  irony  of  this  situation  is  that  if  the  American  pro- 
ducers had  started  out  to  make  pictures  deliberately  for  the 
sake  of  boosting  American  commerce,  they  would  have  failed 
dismally.  What  they  did,  and  are  doing,  is  making  entertain- 
ment films;  the  publicizing  of  American  clothes,  furniture 
and  manners  of  life  to  the  world  is,  so  far  as  the  producer 
goes,  entirely  incidental  to  the  main  purpose,  which  is  sell- 
ing entertainment. 

Governments,  however,  are  concerned  with  the  film  as  a 
trade  agent  and  a  most  important  agent  it  is.  That  is  why. 
when  all  is  said  and  done,  you  have  barriers  and  restriction, 

quotas  and  contingents. 

*  *     #  » 

'"FHE  other  day  I  had  a  talk  with  a  representative  of  the 
big  hosiery  makers  of  this  country.  He  recited  at 
length  how  this  American  product  dominates  the  consum- 
er markets  of  the  world;  in  Argentina,  for  instance,  over 
90  per  cent  of  hosiery  sales  today  are  of  American  make. 

"I  wonder,"  I  said,  "if  these  gentlemen  realize  how 
much  they  owe  to  the  American  motion  picture  as  the  ad- 
vance agent  of  their  goods." 

He  smiled.  "You  bet  they  do!"  he  answered. 

And  then  one  recalls  the  paltry  sum  Congress  saw  fit 
to  give  to  the  motion  picture  division  of  the  Department 
of  Commerce.    It  doesn't  amount  to  a  single  order  for 


American  hosiery  from  a  new  agent  in  Central  America. 

I  might  add  another  item  of  information  from  the  ho- 
siery industry  to  the  motion  picture  industry.  The  manu- 
facture of  hosiery  is  probably  the  most  highly  competitive 
business  in  the  United  States  today;  this  country  is  filled 
with  mills.  So  the  margin  of  profit  is  scant.  Yet  this  busi- 
ness sees  fit  and  is  able  to  assess  the  gross  sales  7  per  cent 
for  advertising — 5  per  cent  for  trade  and  consumer  adver- 
tising space  and  2  per  cent  for  window  cards  and  other 
dealer  helps. 

What's  the  matter  with  the  picture  business? 

*  #      #  * 

ZOOMING  back  to  our  own  industry,  we  are  interested  to 
^  see  that  Nelson  B.  Bell,  photoplay  editor  of  The  Washing- 
ton Post,  stresses  in  his  column  the  vital  fact  that  what  this 
business  is  selling  is  entertainment.  He  says:  "It  is  to  be 
hoped  that  these  able  gentlemen  will  not  lose  sight  of  the  fact 
that  basically  what  they  have  to  sell  is  entertainment.  Not  a 
group  of  names;  not  a  particular  quality  of  photography; 
not  a  specialized  type  of  incandescent  lighting;  not  'camera 
angles'  and  weird  effects,  but  a  happy  coalition  of  these  essen- 
tial elements  in  a  composite  that  may  reasonably  be  looked  to 
to  afford  stimulating  mental  refreshment. 

"It  has  often  seemed  to  me  that  the  producers  of  our  silent 
drama  do  not  always  utilize  all  of  their  resources  in  such  a 
way  as  to  realize  their  highest  possible  value." 

*  #     #  * 

A  SALES  convention  listening  to  an  address  on  Art — 
A  that  is  a  story  in  itself,  and  a  true  story.  For  that  is 
what  happened  at  the  recent  Paramount  convention  in 
Washington;  rather,  at  the  dinner  which  concluded  the 

sessions. 

The  speaker  was  Otto  II.  Kahn.  banker  and  art  patron. 
He  was  listened  to  with  profound  attention,  as  we  happen 
to  know.   And  what  Mr.  Kahn  said  was  not  in  the  least 

highbrow  or  high  falutin*. 

*  #      *  • 

W/E  quote  at  random  from  Mr.  Kahn's  speech:  "Permit 
me  to  urge  upon  you,  gentlemen^  of  the  selling  force, 
not  to  turn  up  your  noses  at  the  element  of  art  in  the  movie. 
It  is  perfectly  possible  to  be  hard  headed  without  being  hard 
boiled,  to  be  business-like  without  being  a  stand-patter,  to  be 
a  hustler  without  underestimating  the  spiritual  things  of  life. 

"But,  in  'boosting'  art  to  you,  I  am  doing  so  not  merely 
from  the  point  of  view  I  have  indicated,  but  equally  so  from 
the  point  of  view  of  practical  advantage.  Art  pays. 

"Art  means  far  more  to  the  people  than  is  generally 
realized  by  those  who  are  but  superficially  acquainted  with 
the  lives  and  sentiments  of  the  broad  masses.  .  .  .  Art  is 
not  the  plaything  of  opulence.  Neither  is  it  high-brow  stuff. 
It  is  robust,  red-blooded,  deep-rooted  and  democratic. 

"Art  is  on  the  march  in  America — vigorously  so.  The  inter- 
est in  it  and  the  cultivation  of  it.  are  steadily  broadening  and 
deepening.  There  is  unmistakable  evidence  that  a  spiritual 
stirring  and  moving  is  going  on  in  the  land,  a  searching  for 
the  attainment  of  a  fuller  and  richer  and  more  comprehensive 
life.  The  scoffer  at  art  is  gone  out  of  fashion.  Success  is 
found  far  more  often  by  aiming  high  than  by  aiming  low. 

"All  that,  gentlement  of  the  selling  force,  is  not  high- 
falutin'  after-dinner  fanfaronading.  It  is  the  sober  talk  of  a 
business  man  based  upon  pretty  wide  observation  and  perhaps 
a  little  vision." 


rhe  complete 
line-up  pre 

sented  in  de- 
tail on  the 

following  10 

ages— is  ab- 
solute proof 
that 


Unam  Umnpreal  ha  €  fhs'Pirhirpcl 


5  Great  Carl  Laemmle  Super  Productions 

7  Smashing  Laemmle  Specials 

4  Big  Money  Dennys 
22  Universal  Headliner  Jewels 


including 
4  Laura  LaPlantes 
4  Glenn  Tryons 

8  Hoot  Gibson  Jewels 
22  Five-Reel  Western  and  Thrill  Features 
5  Amazing  Super  Serials 

including  Tarzan  the  Mighty 

Universalis  Complete  Service  Contract 

International  Newsreel 
The  Best  Short  Subjects  in  the  World 


2W  Will  Om. 


UNCLE  TO 

Carl  Laemmle's  $2,000,000  Production  of 
Harriett  Beecher  Stowe's  immortal  classic. 
THE  GREATEST  HUMAN  DRAMA 
EVER  SCREENED! 

THE  MAN  W 

Victor  Hugo's  immortal  romance  of  hate,  pas- 
sion and  love. 
A  PAUL  LENI  PRODUCTION 
Starring  Mary  Philhin  and  Conrad  Veidt 
Now  selling  out  every  performance  at  Central 
Theatre,  Broadway,  N. Y.  Admission  $2.00  top. 

BROADWAY 


It's  a  Carl  Laemmle  Super  Production 
As  a  stage  play  it  made  over  $2,000,000  for  its 
producers;  as  a  motion  picture  it  will  crash 

records  for  thousands  of  theatres  ! 
Filmed  from  the  Jed  Harris  stage  production 
written  by  Philip  Dunning  and  George  Abbot. 
It's  the  one  and  only  Broadway! 


THE  MAT 

The  REX  BEACH  Cosmopolitan  Magazine 

made  into  a  great 
It's  a  Carl  Laemmle 


amm 


M'S  CABIN 


The   world's  sensation   direct   from   its  six 
months  run  on  Broadway  at  $2.00  top. 

A  HARRY  POLLARD  PRODUCTION 
/t\s  a  Carl  Lacmmle  Super  Production 


HO  LAUGHS 


"The  Man  Who  Laughs  proves  that  there  IS 
such  a  thing  as  a  two-a-day  movie  worth  every 
penny  of  the  admission  price." 

— New  York  Evening  Telegram. 
It's  a  Carl  Laemmle  Super  Production 

SHOW  BOAT 


A  HARRY  POLLARD  PRODUCTION 

Tremendous— as  Edna  Ferber's  best  selling  novel— 
as  the  sensational  Florenz  Ziegfeld  musical  show- 
in  story  value  and  dramatic  punch— as  a  box  office 
attraction— in  exploitation  values  and  advance  pub- 
licity.        It's  a  Carl  Laemmle  Super  Production 


ING  CALL 


Story  and  tremendously  popular  novel 
box  office  picture. 
Super  Production 


THE 
FOREIGN 
LEGION 

starring 

NORMAN  KERRY 

and 

LEWIS  STONE 

with  Mary  Nolan,  June  Marlowe,  etc. 
An  Edward  Sloman  Production 
Adapted  from  I.  A.R.  Wylie's  Novel 
"The  Red  Mirage" 

It's  a  Laemmle  Special 


GIVE  AND 
TAKE 

GEORGE  SIDNEY 

and 

JEAN  HERSHOLT 

in  the  William  Beaudine  Production 
from  the  Broadway  stage  success 
by  Aaron  Hoffman 
It's  a  Laemmle  Special 


RENEE  ADOREE 

and 

CONRAD  NAGEL 

in  "a  Rex  Beach  story  bigger  than 
'"THE  STORM" 
It's  a  Laemmle  Special 


THE  GIRL 
ON  THE  BARGE 

A  glamorous  romance  of  everyday  folks 
from  the  Cosmopolitan  Magazine  story 
by  RUPERT  HUGHES 
It's  a  Laemmle  Special 

LONESOME 

GLENN  TRYON 

and 

BARBARA  KENT 

in  a  page  from  the  lives  of  a  girl  and 
a  boy — a  fresh  breeze  from  the  studios 
— an  entirely  new  and  distinctly  diff- 
erent type  of  picture. 
Directed  by  the  now  famous  Dr.  Paul  Fejos 
It's  a  Laemmle  Special 


1nmn  Ihihwrral  ha  c  the  'Pictured 


1  K  JCO  1 


THE  COHENS 
AND  KELLYS 
IN  ATLANTIC 
CITY 

Another  Red-Letter  Day  for  Exhibitors! 

All  the  riotous  color  of  the 
World's  greatest  playground  plus  an 
avalanche  of  new  gags  and  side 
splitting  situations ! 

It's  a  Laemmle  Special 


THE 
LAST 
WARNING 

from  Thomas  F.  Fallon's  sensational 
Broadway  mystery  play. 

with  LAURA  LA  PLANTE 
and  a  Great  Cast 
Directed  by  PAUL  LENI 
the  same  combination  that  made 
"THE  CAT  AND  THE  CANARY" 
Ids  a  Laemmle  Special 


The  Magic  Name/ 

Reginald 

DENNY 

Four  Big  Money 
Denny 's  that  will  hit 
every  Denny  fan 
right  where  he  lives 
and  make  thousands 
of  new  Denny  fans 
for  you! 

he-man  stories 
with  speed  in 
every  picture! 

Red  Hot  Speed 
The  Night  Rird 
His  Lucky  Day 
Clear  The  Decks 


®UM5 


LAURA 
LaPLANTE 

The  Screen's  Great  Comedienne!  Now 
at  the  height  of  her  glorious  career  in 
these  four  delightful  romantic 
comedies: 

HOME  JAMES 

A  William  Beaudine  Production 

with  Charles  Delaney 

ONE  RAINY  NIGHT 

A  Wesley  Ruggles  Production 

THAT  BLONDE 
DANGEROUS  DIMPLES 


THE  GRIP  OF 
THE  YUKON 

William  MacLeod  Raine's  powerful  story  of 
the  frozen  north,  with  NEIL  HAMILTON, 
FRANCIS  X.  BUSHMAN,  June  Marlowe, 
Burr  Mcintosh. 
An  Ernst  Laemnde  Production 


PHYLLIS 
OF  THE  FOLLIES 

Rich  — Spicy  — Daring.    MATT  MOORE, 
ALICE  DAY,  Lilyan  Tashman,  Edmund  Burns. 
An  Ernst  Laemmle  Production 


FREEDOM 
OF  THE  PRESS 

with  LEWIS  STONE,  MARCELINE  DAY, 
Henry  B.  Walthall,  Malcolm  MacGregor, 
Hayden  Stevenson.  A  Qcorge  Melford  Pro' 
dnction,  backed  by  Tremendous  Exploitation. 


MAN,  WOMAN 
AND  WIFE 

Underworld  Atmosphere  with  a  new  twist, 
starring  NORMAN  KERRY  with  PAULINE 
STARKE,  Kenneth  Harlan,  Marian  Nixon,  etc. 
An  Edward  Laemmle  Production. 


THE  CHARLATAN 

Shivery  —  chilling  —  gripping!   From  the  cele- 
brated stage  play  by  Ernest  Pascal  and 
Leonard  Haskins. 


JAZZ  MAD 

starring  JEAN  HERSHOLT  with  Marian 
Nixon  and  George  Lewis.  Story  by  Svend  Gade. 
Directed  by  Harmon  Weight 


THE 
PLAY  GOES  ON 

Powerful  — thrilling — dramatic.  Beautiful  legs 
— dazzling  lights — red  hot  lips — back-stage  life! 


ANYBODY  HERE 
SEEN  KELLY 

with  TOM  MOORE,  BESSIE  LOVE,  Kate 
Price,  Tom  O'Brien  and  others. 
A  William  Wvler  Prodttction 

RED  LIPS 

Youth  at  a  temperature  of  212  degrees.  Charles 
Rogers,  Marian  Nixon,  Hayden  Stevenson 
and  others. 
A  Meifille  Broir/i  Production 

HONEYMOON 
FLATS 

A  showman's  picture  with  a  real  showman's 
title.  With  George  Lewis,  Dorothy  Gulliver, 
Bryant  Washburn,  Eddie  Phillips,  Ward  Crane, 
Kathlyn  Williams,  Jane  Winton,  Jackie  Combs, 
Phillips  Smalley. 
A  Millard  Webb  Production 

THE 
SHAKEDOWN 

The  double  -  action,  money -making  kick  of 
show-business  and  underworld  atmosphere. 
Story  by  Charles  A.  Logue. 
A  William  Wyler  Production 

COME  ACROSS 

A  smashing  melodrama  of  the  underworld! 
Silks  and  satins  in  the  shadow  of  the  law. 
A  William  W\/er  Production 


GLENN 
TRYON 

His  face  is  your  fortune.  Watch  him 
burn  'em  up  for  you  with  his  four 
new  knockouts: 

FRESH  EVERY  HOUR 
THE  GATE  CRASHER 
THE  KID'S  CLEVER 
The  LIFE  of  the  PARTY 

He's  Carl  Laemmle's  Sensational 
Screen  Find 


SILKS  AND 
SADDLES 

from  Gerald  Beaumont'sgreatstory"Thorough- 
breds"  with  MARIAN  NIXON,  Richard 
Walling,  Montague  Love,  Otis  Harlan,  Mary 
Nolan,  Sam  DeGrasse,  Hayden  Stevenson, 
David  Torrence,  Claire  MacDowell  and  the 
famous  Jockey,  Johnny  Fox,  Jr. 
A  Robert  Hill  Production 


YOU  CAN'T  BUY 
LOVE 

Fast  moving  drama  of  the  restless  spirit  of 
youth.  Story  by  Beatrice  Van. 

A  Ernst  Laemmle  Production 


HOOT  GIBSON 

Proven  at  the  box  office  absolute  King  of  all  Western  Stars 

in  8  Great  Gibson  Jewels^with  more  action — more  speed 
— more  western  atmosphere  than  ever  before 


The  Danger  Rider 

fc$y  Arthur  Starter 
'  Directed  by  Henry  McRae 

Burning  The  Wind 
Smilin'  Guns 
The  Getaway 


Points  West 

from  4ie  stdry 
by  B.  M.  Bower 

Clearing  The  Trail 

Blow  For  Blow 
King  Of  The  Rodeo 


UNIVERSALIS 

COMPLETE  SERVICE 

CONTRACT 

For  the  Profit,  Prosperity  and  Continued 
Success  of  Thousands 
of  Exhibitors ! 

The  Exhibitors  only  real  assurance  of  Complete 
Box  Office  Programs  as  he  wants  them 
—  when  he  wants  them — and  at  a 
price  he  can  afford  to  pay !  / 


Universal  Head 


AMAZING  NEW  UNIVERSAL  SUPER  f 
SERIALS  THAT  TOP  ALL  COMPETITION  # 

TARZAN  the  MIGHTY 

from  the  world-famous  stories  by  Edgar  Rice  Burroughs 
12  Tremendous  Episodes.  Greater  than 

BLAKE  OF  SCOTLAND  YARD 


The  Final  Reckoning 

by  G.  A.  Henty 

World's  most  popular  writer  of  stories  for  boys 
12  Thrilling  Episodes 

The  Mystery  Rider 

George  Morgan's  gripping  story 
made  into  a  great  chapter  play 

10  Episodes  * 


The  Piratesof  Panama 

by  William  MacLeod  Raines 
whose  stories  of  adventure  are  enjoyed  by  millions 
12  Smashing  Episodes 

The  Diamond  Master 

Jacques  Futrelle 
the  great  writer  at  his  tip-top  best 
10  Action-Crammed  Episodes 


22 


REEL  UNIVERSAL 
WESTERN  and  Thrill 

FEATURES ! 


7  Ted  Wells  Western  Dramas 


7  Thrilling  Melodramas 

2  Aviation  Pictures 
with  Jack  Wilson 

Loaded  with  action-  crowded  with  drama — packed  tight  with  thrills 


6  Rex,  The  Wonder  Horse 
with  Jack  Perrin 


liners ~>  J926~>2,9 


THE  COLLEGIANS 

CARL  LAEMMLE  Jr's 

Universal  Junior  Jewels 

2  Bigger,  Better  and  Grander  Series 
12  Two-Reelers  in  Each 

starring  GEORGE  LEWIS,  with 
Dorothy  Gulliver,  Eddie  Phillips, 
Churchill  Ross,  Hayden  Stevenson 


INTERNATIONAL 
NEWS  REEL 

First  in  the  judgment  of  more  than 

9000  exhibitors  I 
First  in  the  eyes  of  millions  of  people 
—  it's  the  Jewel  of  the  NewsreelsJ 

2  each  week  — 104  a  year 

Released  thru  Universal 


STERN  BROTHERS 

2-REEL  COMEDIES,  including 


SNOOKUMS 

the  World's  Wonder  Baby 
and  outstanding  box-office 
draw  of  the  short  subjects  in 
George  McManus'  famous 
newspaper  comics 

"The  Newly  weds  and  Their  Baby" 

Universal  Junior  Jewels 
2  reels  each  — 13  in  the  series 


OSWALD 

the  Lucky  Rabbit 
First  choice  of  all  cartoon  comedies 
among  thousands  of  exhibitors 
26  in  the  series  —  one  reel  each 
Created  by  W.alt  Disney 
Winkler  Productions 

Horace  in  Hollywood 

starring  Arthur  Lake 
13  One-Reelers 

Laemmle  Novelties 

something  new  under  the  sun 
13  in  the  series,  one  reel  each 


MIKE  and  IKE 

"Rube"  Goldberg's 
tremendously  popular  cartoon  comics 

LET  GEORGE  DO  IT 

George  McManus' 

big  syndicate  newspaper  comic  strip 

BUSTER  BROWN 

R.  F.  Outcault's  Newspaper  Kid  Headliners 
All  two  reels  each,  13  in  each  series 


52  ACTION 

FEATURETTES 

Pure,  unadulterated,  concentrated 
thrills  —  2  reels  each 

12  TENDERFOOT  THRILLERS 
with  George  Chandler 

12  FOREST  RANGER  PICTURES 
with  Edmund  Cobb 

12  STUNT  COWBOY  SERIES 
with  Bob  Cur  wood 

8  HARRY  CAREY  Reissues 

8  JACK  HOXIE  Reissues 


1566 

Important  Changes  Made 
in  Theatre  Field 

Universal  and  Publix  Chains  Figure  in  Announcements 
of  Reported  Transactions 


MANY  important  theatre  changes  are 
being  recorded  in  all  parts  of  the 
United  States,  with  some  of  the 
larger  circuits  acquiring  additional  houses 
and  the  individually  owned  houses  passing 
into  new  hands.  Publix  and  Universal  fig- 
ure more  or  less  prominently  in  the  dis- 
patches coming  from  different  points  dur- 
ing the  week. 

The  following  wires  tell  of  changes  made 
recently. 

Jacksonville,  Fla. — The  Lyric  and  Baird 
theatres  in  Gainesville,  Flla.,  have  been, 
taken  over  by  E.  J.  Sparks,  it  was  an- 
nounced this  week,  and  both  houses  will  re- 
ceive his  personal  supervision.  It  was  also 
stated  that  a  standard  plan  as  to  prices 
and  policy  would  become  immediately  ef- 
fective at  the  two  theatres. 

These  houses  were  formerly  operated  by 
the  Publix  Theatre  Corporation  and  the 
Saenger  Amusement  Company  of  New  Or- 
leans. 

J.  Newton  Treece,  formerly  at  the  Rialto 
and  Imperial  theatres  in  Jacksonville,  and 
in  charge  of  other  operations  for  Publix  in 
Florida,  will  continue  as  resident  manager 
for  Sparks  Enterprises,  with  Harris  Davies 
also  retained  as  assistant. 

According  to  announcement  carried  in 
the  Gainesville  press,  admission  prices  in 
Gainesville  will  be  standardized  under  the 
policy  of  operation  to  be  instituted  by  the 
Sparks  organization.  Special  features  on 
Mondays  and  sometimes  for  the  first  two 
days  of  the  week,  will  carry  slightly  higher 
prices  than  on  other  days.  Popular  prices 
will  prevail  at  the  Baird  as  in  the  past,  it 
was  stated. 

The  same  arrangement  with  Publix  that 
prevails  in  other  cities  in  Florida  is  under- 
stood to  govern  in  the  Gainesville  houses. 

Kansas  City,  Mo. — Arrangements  were 
concluded  by  M.  B.  Shanberg,  general  man- 
ager of  the  Midland  Circuit  of  Theatres, 
and  C.  B.  Plaine  of  New  York,  representa- 
tive of  Universal  Chain  Theatrical  Enter- 
prises, Inc.,  whereby  the  Isis,  Apollo,  Lin- 
wood,  Lincoln,  Gillham  and  Gladstone  the- 
atres will  be  returned  to  the  Universal 
chain.  With  the  Uptown,  now  under  Uni- 
versal management,  Universal  will  have  a 
string  of  seven  suburban  houses  in  Kan- 
sas City.   George  Steiner,  manager  of  the 


Uptown,  will  be  local  manager.  The  Mid- 
land operates  about  fifty  theatres  in  Mis- 
souri, Kansas  and  Iowa,  but,  with  this 
change,  will  be  interested  only  in  Loew's 
Midland  in  Kansas  City. 

New  London,  Conn. — Announcement  is 
made  of  the  purchase  of  the  Garde  Theatre, 
the  newest  and  largest  theatre  in  New 
London,  Conn.,  which  was  taken  over  a 
short  time  ago  by  W.  Garde  from  the  origi- 
nal lessee  by  A.  Goddesman,  who  owns  a 
number  of  theatres  in  the  Connecticut  area. 

Coincident  with  this  announcement  comes 
that  from  the  New  England  Theatres  Oper- 
ating Corp.  of  Boston  that  it  has  acquired 
from  Walter  Murphy,  the  Crown  Theatre  in 
New  London,  Conn.  This  is  the  first  thea- 
tre which  the  New  England  Theatres  Oper- 
ating Corp.  has  purchased  in  Connecticut 
and  marks  the  entrance  of  this  $25,000,000 
corporation  into  that  state. 

Boston,  Mass. — Crescent  Gardens  Theatre 
at  Revere,  Mass.,  and  the  Central  Square 
Theatre  at  East  Boston  have  been  sold  by 
M.  F.  Cronin  to  Joseph  Levenson,  Boston. 
Mr.  Levenson  heads  the  Mark  Strand  enter- 
prises in  New  England  and  it  is  believed 
that  the  two  theatres  are  acquired  for  that 
circuit. 

Minneapolis,  Minn. — Two  Minneapolis 
neighborhood  houses  were  acquired  by 
Finkelstein  &  Ruben  this  week.  One  of 
them,  the  new  Granada,  is  now  under  con- 
struction at  Hennepin  Avenue  and  Lake 
Street.  The  other  theatre  is  the  Arion  at 
Twenty-third  Street  and  Central  Avenue 
northwest.  Both  theatres  were  leased  by 
F.  &  R.  from  Louis  Rubenstein  and  A.  A. 
Kaplan,  operators  of  several  neighborhood 
houses  in  Minneapolis.  Mr.  Rubenstein  will 
be  retained  by  F.  &  R.  to  manage  both 
houses. 

Construction  of  the  Granada  was  begun 
last  fall  by  William  Berg,  Minneapolis 
contractor,  who  leased  the  building  to  the 
Granada  Amusement  Co.,  represented  by 
Mr.  Kaplan  and  Mr.  Rubenstein.  F.  &  R. 
have  announced  that  the  new  building, 
which  cost  $100,000  will  be  rushed  to  com- 
pletion immediately.  The  Arion  theatre  will 
be  redecorated  and  other  improvements 
made. 


Profits  of  Montreal  Chain 
Indicate  an  Increase 

United  Amusements,  Limited,  operating 
12  moving  picture  theatres  in  Montreal, 
Quebec,  has  issued  a  report  which  shows 
that  the  earnings  of  the  company  for  the 
first  six  months  of  the  fiscal  year  of  1927- 
1928  are  more  than  70  per  cent  of  the 
revenue  for  the  entire  year  ending'  August 
31  last. 

Net  earnings  for  the  half  year,  after  ad- 
ministrative expenses  and  mortgage  inter- 
est, were  in  excess  of  five  times  bond  in- 
terest and  left  a  substantial  surplus  for 
dividends.  Outstanding  capitalization  of 
the  company,  in  which  Famous  Players  Ca- 


Motion    Picture  News 

nadian  Corp.,  owns  a  substantial  common 
stock  interest,  consists  of  $1,500,000  six 
per  cent  first  mortgage  bonds  and  60,036 
shares  of  no  par  value. 

George  Nicholas  Ganetakos  has  been 
managing  director  of  United  Amusements 
Limited,  for  many  years. 


Skouras   Made   Profit  of 
$62,345  During  Quarter 

The  annual  report  of  Skouras  Brothers 
Enterprises,  Inc.,  shows  that  during  the 
quarter  ending  on  March  31,  1928,  the  com- 
pany made  a  net  profit  of  $62,345.46.  The 
following  is  a  summary  of  earnings  for  the 
first  quarter  ending  March  31,  1928 : 

Net  profit  before  deducting  depreciation, 
$75,295.75;  depreciation  and  amortization, 
$12,950.29;  net  profit  for  3  months,  $62,- 
345.46. 

In  the  capital  stock  account,  which  in- 
cludes 13  months,  and  is  of  January  31, 
1928,  is  given  balance  as  of  December  1, 
1926,  $1,943,161.21,  from  which  $22,911.67  is 
deducted  for  adjustments  applicable  to 
prior  years  and  to  which  is  added  $149,- 
651.25  for  net  profit  in  the  13  months  be- 
fore deducting  depreciation  and  amortiza- 
tion amounting  to  $142,384.  These  two 
adjustments  being  completed,  there  re- 
mained $1,927,516.03,  from  which  $123,736 
is  deducted  for  dividends  on  A  and  B  stock, 
leaving  a  balance  of  $1,803,779.23  as  of 
January  31,  1928. 


O.  B.  Shepard,  Theatre 
Owner  of  Toronto,  Passes 

O.  B.  Shepard,  theatre  owner  and  long 
a  leader  in  municipal  and  theatrical  affairs 
in  Toronto,  died  there  on  April  30  after 
a  short  illness.  He  was  79  years  old  and 
had  numerous  friends  in  theatrical  circles 
in  Western  New  York.  He  also  was  widely 
known  among  theatre  men  throughout  the 
continent.  A  half  century  ago  he  entered 
the  show  business  as  treasurer  of  the  Grand 
Opera  house,  and  in  recent  years  he  was 
one  of  the  best  known  of  Canadian  theatre 
managers. 


Quirk  Buys  "Smart  Set" 
and  "McClure's" 

Smart  Set  Magazine  and  McClure's 
Magazine  have  been  purchased  by  James  R. 
Quirk  from  William  Randolph  Hearst. 
Quirk  is  owner  and  publisher  of  Photoplay 
Magazine. 

The  transfer  of  ownership  and  operation 
of  the  publications  is  effective  immediately. 
The  magazines  will  continue  under  their 
present  editorships,  William  J.  Lengel  of 
Smart  Set  and  Arthur  Sullivan  Hoffman  of 
McClure 's. 


Tom  Mix  Recovering  from 
Recent  Illness 

News  from  the  Congress  Hotel,  Chicago, 
where  Tom  Mix,  FBO's  new  western  star, 
has  been  seriously  ill  for  several  days  with 
influenza,  indicates  that  the  star  is  recover- 
ing and  hopes  to  resume  his  vaudeville  tour 
within  a  few  days.  The  star  is  expected  in 
New  York  on  May  20th. 


New  Posts  for  Clarke 
and  Green 

RL.  CLARKE,  president  of  the 
National  Theatre  Supply 
*  Company,  has  also  been 
elected  to  the  presidency  of  that  com- 
pany, succeeding  H.  A.  R.  Dutton,  who 
resigned  to  become  president  of  the 
National  Contract  Purchase  Corp. 

Walter  E.  Green,  vice-president  of 
National  Theatre  Supply  Co.,  has  been 
made  general  manager  of  that  company. 
Mr.  Green  will  make  his  headquarters 
in  Chicago  and  New  York. 


May    12,    19  2  8 


1567 


Paramount  Report  Is  Rejected 

Sole  Question  Between  Company  and  Federal  Trade  Commis- 
sion Now  Hinges  on  Block  Booking 


THE  Federal  Trade  Commission  li;is  re- 
jected P;ir;unouiit  \s  second  report  ot* 
compliance  in  reply  to  the  commis- 
sions order  regarding  block  booking  of  mo- 
tion pictures,  and  the  company  disputes  that 
it  "  block  books"  in  the  sense  clia rged  by  the 
commission.  That  seems  to  be  the  only 
dispute  between  the  commission  and  Para- 
inaunt  at  present,  as  the  other  parts  of  the 
report,  relating  to  alleged  conspiracy  to 
restrain  trade  and  acquisition  of  theatres 
for  alleged  intimidation  of  exhibitors  in 
connection  with  booking  trims,  were  ac- 
cepted bv  the  commission  as  unobjection- 
able. 

There  are  two  moves  that  now  seem  im- 
minent. The  commission  has  the  right  to 
petition  for  enforcement  in  a  Tinted  States 
Circuit  Court  of  Appeals,  and  the  indica- 
tions are  that  this  step  will  be  taken,  and 
the  respondents  have  the  right  to  petition 
for  vacation  of  the  commission's  order. 
Paramount  has  not  yet  decided  what  step 
it  will  take. 

The  orders  of  the  Federal  Trade  Commis- 
sion not  being  self-executing,  to  uphold  its 
order  it  must  institute  proceedings  in  the 

Cleveland 

Action  Against  Ten 


AS!  IT  of  much  importance  to  the  in- 
dustry will  be  up  for  hearing  in  the 
court  of  Federal  Judge  D.  C.  West- 
enhaver,  in  Cleveland,  on  May  14.  It 
charges  ten  producers  and  distributors  with 
violation  of  the  Sherman  Ant  i-TrusI  Act, 
and  violation  of  the  Clayton  Act,  alleging 
conspiracy  in  restraint  of  trade. 

The  suit  was  brought  by  the  U-B  The- 
atrical Enterprises,  Inc.,  against  the  Cleve- 
land Film  Board  of  Trade,  I'nited  Artists 
Corporation,  First  National  Pictures,  Inc., 
Warner  Bros..  Vitagraph,  Inc.,  Standard 
Film  Service  Company,  Fox  Film  Corpora- 
tion, Ohio  Exchange  for  Educational  Pic- 
tures, Inc.,  Pa  the  Exchange,  Inc.,  Universal 

Exchanges,  Inc.,  and   Para  unt-Famous- 

Lasky  Corporation.  The  petition  asks  for 
a  temporary  injunction,  and  that  upon  final 
hearing  such  injunction  be  made  permanent. 

The  U-B  Theatrical  Enterprises,  Inc., 
states  in  its  petition  that  on  February  14, 
1 027,  it  contracted  with  United  Artists  for 
two  pictures.  It  played  one  of  the  pictures 
with  considerable  financial  loss  and  there- 
upon refused  to  play  the  second  picture, 
claiming  it  was  a  failure  at  other  theatres. 

United  Artists  invoked  the  provisions  of 
the  arbitration  clause  in  the  standard 
exhibition  contract.  The  questions  sub- 
mitted to  the  Joint  Board  of  Arbitration 
were  the  liability  of  the  U-B  Theatrical 
Enterprises  for  failure  to  pay  for  the  first 
film  and  the  refusal  to  accept  the  second 
film.  United  Artists  won  an  award  of  $800, 
three  members  of  the  Board  voting  in  favor 


Federal  Court.  Xo  decision  has  yet  been 
made  as  to  whether  court  proceedings  are 
to  follow  upon  the  commission's  rejection 
1 1 1  I  '.-i  I'amount  '-  report . 

The  respondent 's  report  on  block  book- 
ing was  rejected  by  the  commission  because, 
it  was  announced,  ''the  facts  alleged  as  to 
the  manner  and  form  in  which  respondents 
are  complying,  and  have  complied  with 
paragraph  two  of  said  order  to  cease  and 
desisl  .ire  insufficient  to  show  a  compliance 
with  said  paragraph  two." 

It  is  believed  that  the  action  of  the  com- 
mission was  based  largely  upon  the  fact 
that  in  it-  report  Paramount  stated  that 
it  had  adopted  the  new  standard  contract 
as  drawn  up  and  recommended  by  a  com- 
mittee appointed  for  that  purpose  last  Oc- 
tober at  the  trade  practice  conference  held 
in  Xew  York,  but  did  not  explain  how  that 
action  was  in  compliance  with  the  order. 
The  full  text  of  the  commission's  statement 
follows : 

The  commission  rejected  the  report  of 
compliance  in  so  far  as  it  related  to  block 
booking,  stating  that  "the  facts  alleged  as 
to  the  manner  and  form  in  which  respond- 


Leading  Producers 
for  Hearing  Monday 

of  an  award,  two  voting  against  an  award, 
and  one  not  voting  at  all. 

The  petition  states  that  United  Artists 
Corporation  ami  the  Film  Board  of  'trade 
attempted  to  resumbit  the  questions  to  a 
second  arbitration.  There  being  no  pro- 
vision for  a  second  submission  in  the  con- 
tract, the  U-B  Theatrical  Enterprises  re- 
fused to  recognize  the  legality  of  such 
action. 

It  is  charged  that  immediately  following 
the  award  and  "as  a  means  of  coercing 
compliance  therewith  and  for  the  purpose 
of  denying  the  plaintiff  the  right  to 
challenge  the  same  in  proper  judicial  pro- 
ceedings the  United  Artists  Corporation, 
the  only  party  to  the  contracts  with  the 
plaintiff  and  the  only  party  among  the 
defendants  in  said  arbitration,  called  to  its 
aid  all  the  other  defendants  with  whom  the 
plaintiff  had  outstanding  executory  con- 
tracts for  the  leasing  and  exhibition  of 
pictures." 

It  is  alleged  that  each  of  the  other  de- 
fendants thereupon  demanded  of  the  U-B 
Theatrical  Enterprise  security  payment  on 
each  of  its  contracts.  The  amount  of  these 
security  payments  is  said  to  approximate 
$."),()()()."  It'  is  further  stated  that  this 
security  demand  is  entirely  independent  of 
Credit  rating,  but  is  a  threat  used  by  the 
producer-  ami  distributors  through  con- 
spiracy and  combining  together  in  restraint 
of  trade. 

The   petition   sets    forth    in    detail  the 

alleged  burdens  of  block  and  blind  booking, 


ents  are  complying,  and  have  complied  wilh 
paragraph  two  (that  in  which  block  book- 
ing is  prohibited)  of  said  order  to  cease 
and  desist,"  are  "insufficient  to  show  a 
compliance  with  said  paragraph  two." 

The  Paramount  Famous-Las ky  Corpora- 
tion stated  in  its  report  of  compliance  sub- 
mitted April  15  that  it  had  adopted  the  new- 
standard  contract  as  drawn  up,  and  recom- 
mended by  a  committee  appointed  for  that 
purpose  last  October  at  the  trade  practice 
conference  of  the  motion  picture  industry 
held  in  Xew  York  under  auspices  of  the 
commission. 

The  next  step  has  not  been  determined. 
The  commission  has  the  right  to  petition 
for  enforcement  in  a  United  States  Circuit 
Court  of  Appeals,  and  the  respondents  have 
the  right  to  petition  for  vacation  of  the 
commission 's  order. 

The  commission  declares  in  its  "order 
rejecting  in  part  respondent 's  report  of  com- 
pliance" that  "the  sole  question  to  be  de- 
cided by  the  commission  upon  said  report 
of  compliance,  is  the  sufficiency  of  the  facts 
alleged  in  said  report  to  constitute  com- 
(Continucd  on  payc  1568) 


and  Distributors  Up 


and  the  elleged  ability  of  the  producers  and 
distributors  to  put  an  exhibitor  out  of  busi- 
ness by  means  of  conspiracy  and  combining 
together  either  to  cut  off  service  to  an 
exhibitor,  or  to  demand  excess  security 
deposits. 

The  temporary  injunction  filed  by  the 
U-B  Theatrical  Enterprises  asks  to  restrain 
the  defendants  from  discontinuing  service 
for  films  under  contract;  to  restrain  the  de- 
fendants from  interfering  with  the  per- 
formance of  any  contract  by  any  defendant 
to  supply  films  to  the  plaintiff;  to  restrain 
the  defendents  from  attempting  to  enforce 
against  the  plaintiff  any  award  by  the  Joint 
Arbitration  Board  referred  to  in  the  peti- 
tion; to  restrain  the  defendants  from  con- 
spiring, acting  or  combining  together  to  im- 
pose restraints  upon  or  to  interfere  with 
picture  films  being  transmitted  in  interstate 
commerce  from  any  of  the  defendants  to 
the  plaintiff,  or  to  restrain  the  defendants 
from  effectuating  any  such  conspiracy,  com- 
bination or  agreement  whenever  made. 

Cleveland  may  possibly  be  the  scene  of 
the  first  move  on  the  part  of  the  Depart- 
ment of  Justice  of  the  United  Stales  in  its 
investigation  of  the  motion  picture  indus- 
try. Following  the  tiling  of  this  petition  of 
the  U-B  Theatrical  Enterprises,  Inc..  United 
states  District  Attorney  A.  E.  Bernstein  is 
said  to  have  ordered  Wilfred  .1.  Mahon,  his 
chief  assistant,  to  work  with  the  agents  of 
the  department  in  probing  the  local  situa- 
tion. A  copy  of  U-B  Theatrical  enterprises, 
Inc.,  petition  was  sent  to  Washington. 


Conspiracy  Suit  Due 


1568 


Motion    Picture  News 


Warners  Announce  Titles 
for  New  Season 

Lineup  is  Completed  for  Eighteen  Features  Included  in 

Program  for  1928-29 


HARRY  M.  WARNER,  president  of 
Warner  Bros,  has  announced  the 
titles  of  the  eighteen  pictures  that 
will  make  lip  the  company's  program  for  the 
1928-29  season,  or  at  least  as  many  of  them 
as  have  been  given  titles.  They  are  as  fol- 
lows : 

"Kid  Gloves,"  with  Conrad  Nagel;  "The 
Little  Wildcat,"  by  Gene  Wright,  with 
Audrey  Ferris ;  Rin-Tin-Tin  in  three  pro- 
duct ions,  Monte  Blue  in  "The  Greyhound 
Limited"  and  "From  Headquarters;" 
"One  Stolen  Night,"  by  D.  D.  Calhoun; 
Audrey  Ferris  in  "Fancy  Baggage;"  Irene 
Rich  and  Audrey  Ferris  in  "Women  They 
Talk  About;"  *May  McAvoy  in  "Stolen 
Kisses ;  "  "  She  Knew  Men ; ' '  Audrey  Fer- 
ris and  William  Collier,  Jr.,  in  "No  Ques- 
tions Asked;"  Myrna  Loy  in  "Hard 
Boiled  Rose;"  May  McAvoy  and  Conrad 
Nagel  in  a  mystery  melodrama,  the  title  of 
which  has  not  yet  been  decided  upon;  An- 
tonio Moreno  and  Helene  Costello  in  "The 
Midnight  Taxi;"  Monte  Blue  in  "No  De- 
fense;" Conrad  Nagel  and  Myrna  Loy  in 
"State  Street  Sadie." 

Warners  intend  to  keep  well  ahead  on 
their  production  schedule  for  the  new  sea- 
son, and,  in  fact,  have  already  completed 
a  number  of  pictures,  while  others  are  now 
under  way.  All  productions  are  to  have 
Vitaphone  synchronizations,  but  will  be 
available  to  exhibitors  with  or  without  Vita- 
phone. 

Two  of  the  coming  season's  features  were 
completed  last  week  at  the  company's  Hol- 
lywood studios.  These  are  a  co-starring 
vehicle  for  May  McAvoy  and  Conrad  Nagel, 
temporarily  titled,  "Fools  in  the  Fog,"  and 


Irene  Rich,  William  Collier,  Jr.,  and  Audrey 
Ferris  in  "Women  They  Talk  About." 

Howard  Bretherton  directed  "Fools  in 
the  Fog"  from  Charles  Condon's  script  of 
a  story  by  Jerome  Kingston.  The  support- 
ing cast  to  Miss  McAvoy  and  Nagel  in- 
cludes, Mack  Swain,  Charles  Gerrard,  Ruth 
Cherrington,  Emil  Chautard  and  Hugh 
Herbert. 

"Women  They  Talk  About"  was  directed 
by  Lloyd  Bacon.  It  is  an  Anthony  Colde- 
way  story  for  which  Robert  Lord  prepared 
the  scenario.  In  the  supporting  cast  are, 
Claude  Gillingwater,  Anders  Randolf,  Jack 
Santoro  and  John  Miljan. 

Monte  Blue's  first  starring  vehicle  for 
next  season  will  be  ' '  The  Greyhound  Lim- 
ited," by  Albert  Howson,  Warners  scenario 
editor.  Its  adaption  has  been  assigned  to 
Anthony  Coldeway.  Helene  Costello  will  be 
leading  lady.  The  picture  will  go  before 
the  cameras  about  the  first  of  July  when 
Blue  returns  from  Europe. 

Production  is  under  way  on  "The  Mid- 
night Taxi,"  in  which  Antonio  Moreno  and 
Helenje  Gosfello  have  the  leading  roles. 
John  Adolfi  is  directing  and  the  story  is  by 
Robert  Agnew.  Featured  in  the  supporting 
cast  are  Robert  Agnew,  Myrna  Loy,  William 
Russell  and  Hugh  Herbert. 


Dubinsky  Buys  3  Theatres 
of  Late  Walter  Wallace 

Ed  Dubinsky,  manager  of  the  Regent 
theatre,  Kansas  City,  has  purchased  the 
Orpheum,  Lyceum  and  Strand  theatres  of 
Leavenworth,  Kas.,  from  the  estate  of  the 
late  Walter  Wallace,  who  died  recently. 
They  are  the  only  three  theatres  in  Leaven- 
worth, a  city  of  30,000  people.  The  pur- 
chase of  the  three  houses  increases  Mr. 
Dubinsky's  string  of  theatres  to  ten. 


Merritt  Crawford  Editing 
New  Aywon  Special 

Merritt  Crawford  has  been  engaged  by 
Nathan  Hirsh,  president  Aywon  Pictures, 
to  edit  and  re-title  for  roadshowing  "A 
Daughter  of  Israel,"  starring  Betty  Blythe, 
anil  directed  by  Eduard  Jose  from  Pierre 
Benoit's  famous  novel,  "Jacob's  Well." 
The  film  when  shown  will  be  about  7,500  ft. 
long,  and  is  scheduled  for  its  American 
premiere  at  the  Cameo. 


Neilan  Will  Make  Several 
Films  for  FBO 

Marshall  Neilan,  director,  will  make  sev- 
eral pictures  for  FBO,  the  first  to  be 
"Taxi  13,"  a  comedy-drama,  which  will 
star  Chester  Conklin  with  Martha  Sleeper 
supplying  the  feminine  romantic  interest. 
The  director  is  now  casting  the  production, 


and  work  will  commence  within  the  next 
few  days. 

Mr.  Neilan 's  association  with  the  Ken- 
nedy organization  means  that  his  contem- 
plated trip  to  England,  where  he  is  sched- 
uled to  make  a  series  of  pictures  for  an 
English  company,  is  postponed  indefinitely. 


Paramount  Report  Rejected 
by  Trade  Commission 

(Continued  from  preceding  page) 
pliance  with  so  much  of  said  order  to  cease 
and  desist  as  requires  respondents  to  file  a 
written  report  or  written  reports  as  to  the 
manner  and  form  of  their  compliance  with 
paragraphs  one,  two  and  three  of  said  order 
to  cease  and  desist;  the  question  of  actual 
compliance  with  said  order,  or  any  part 
thereof,  not  being  determined  by  the  com- 
mission, but  being  left  open  at  all  times  to 
investigation,  challenge,  allegation  and 
prtoof,  under  the  terms  of  the  Federal 
Trade  Commission  Act." 

Two  Parts  of  Report  Accepted 

On  the  basis  of  the  foregoing  paragraph 
the  commission  further  declares: 

"Within  the  limitations  and  for  the  sole 
purpose  suggested  in  the  first  paragraph 
of  this  order,  the  commission  determines 
and  orders  as  to  the  several  parts  of  said 
report,  as  follows : 

1.  "The  commission  accepts  as  unobjec- 
tionable the  allegations  of  so  much  of  said 
report  as  relates  to  compliance  with  para- 
graph one  of  said  order  to  cease  and  de- 
sist." 

(Paragraph  one  of  the  order  prohibits 
(he  corporation  and  individuals  from  con- 
tinuing a  conspiracy  to  lessen  competition 
and  restrain  trade  interstate  and  foreign 
commerce  in  motion  picture  films.) 

2.  "The  commission  rejects  the  allega- 
tions of  so  much  of  said  report  as  relates  to 
compliance  with  paragraph  two  of  said 
order  to  cease  and  desist,  as  being  insuffi- 
cient to  show  that  respondents  have  com- 
plied, or  are  complying,  with  said  para- 
graph two. ' ' 

(Paragraph  two  of  the  order  prohibits 
the  respondents  from  the  practice  of  block- 
booking;  that  is,  leasing  films  in  a  block  or 
group  and  compelling  the  picture  house 
which  shows  the  films  to  take  all  pictures  in 
the  group  or  block,  or  none  at  all,  without 
regard  to  the  character  of  the  pictures  or 
the  wishes  of  the  picture  house.) 

3.  "The  commission  accepts  as  ;inob- 
jectionable  the  allegations  of  so  much  of 
said  report  as  relates  to  compliance  with 
paragraph  three  of  said  order  to  cease  and 
desist." 

(Paragraph  three  of  the  order  prohibits 
respondents  from  acquiring,  or  threatening 
to  acquire,  theatres  for  the  purpose  of  in- 
timidating or  coercing  an  exhibitor  of  films 
to  book  and  exhibit  films  of  the  corpora- 
tion.) 

The  commission's  order  to  cease  and  de- 
sist was  issued  July  9,  1927,  with  the  pro- 
vision that  a  report  of  compliance  was  to  be 
submitted  within  00  days.  The  commission 
granted  the  corporation  two  extensions  of 
time  at  its  own  request,  and  the  present  re- 
port of  compliance  is  the  second  one  sub- 
mitted by  Paramount. 


American,    Salt  Lake, 
Bought  by  Glasmann 

THE  American  Theatre,  at  241 
South  street,  Salt  Lake  City,  was 
sold  this  past  week  to  A.  L. 
Glasmann  of  Ogden,  Utah,  for  a  price 
in  excess  of  $500,000,  it  is  announced. 
The  property  was  purchased  from  the 
Dahnken  Theatre  company  through 
Carsten  Dahnken,  general  manager 
and  the  transaction  was  handled  by  D. 
E.  Schayer,  associated  with  the 
Dahnken  interests  for  the  past  two 
and  a  half  years. 

Dave  Schayer,  it  is  announced,  will 
remain  at  the  American  as  exploitation 
manager  under  the  new  ownership. 

Glasmann  is  also  purchasing  from 
the  Dahnken  Theatre  company  the  20- 
year  lease  on  the  Egyptian  Theatre  at 
Boise,  Idaho.  This  theatre  was  built 
by  Boise  interests,  headed  by  Leo  J. 
Falk,  and  was  opened  a  year  ago  this 
month. 

The  Orpheum  Theatre,  of  Ogden, 
Utah,  was  also  recently  taken  over  by 
Glasmann,  who  also  has  newspaper  in- 
terests in  Ogden,  and  it  is  stated  that 
he  intends  to  establish  a  large  chain  of 
theatres  in  the  intermountain  terri- 
tory. 


May    12,  1928 


1569 


Great  Activity  in  "Sound"  Field 

Two  Companies  Join  Forces  in  Movement  to  Develop  Sound 
Device  for  Synchronization  of  Pictures 


WITH  the  trend  of  affairs  in  the  mo- 
tion picture  Industry  all  toward 
talking  movies,  the  various  com- 
panies having  tie-ups  with  the  electric  com- 
panies and  the  Radio  Corporation  of  Amer- 
ica, which  control  amplifying  devices,  all 
continue  busy  with  their  experiments  or 
with  the  production  of  talking  pictures. 

Now  comes  the  news  that  Paramount  and 
Metro-Goldwyn-Mayer  are  in  the  field 
jointly  for  experimental  purposes.  They 
are  together  equally  for  experimenting 
with  the  Roy  .1.  Pomeroy  device  which  is 
used  for  recording  the  sound  effects  in  con- 
nection with  the  picture,  "Wings." 

This  information  regarding  the  joining: 
forces  of  Paramount  and  Metro-(!oldwyn- 
Mayer  was  conveyed  by  Paul  Bern,  assist- 
ant to  Irving  Thalberg  and  supervisor  in 
the  purchase  of  stories  for  M-G-M.  Mr. 
Bern,  in  the  course  of  an  interview,  de- 
clared that  Paramount  and  Metro  had  been 
experimenting:  for  some  time  with  talking 
picture  devices,  that  they  were  in  the 
proposition  on  an  equal  footing,  and  that 
their  experiments  were  largely  with  the 
Pomeroy  device. 

Paramount  recently  renewed  the  contract 
of  Pomeroy,  who  has  been  with  the  com- 
pany for  the  past  six  years.     His  sound 


recording  equipment  and  system  is  different 
than  that  employed  by  other  devices  in  that 
the  sound  is  recorded  neither  on  a  disc  nor 
on  the  same  film  with  the  picture.  It  is  on 
an  entirely  separate  film  with  synchroniza- 
tion running  concurrently  with  the  picture 
film. 

The  Pomeroy  machine  so  far,  has  been 
used  only  in  connection  with  "Wings."  It 
does  away  with  back-stage  effects  and  syn- 
chronizes machine  gun  fire,  airplane  whir- 
ring, and  other  accompanying  noises  with 
the  running  picture. 

Pomeroy  has  established  his  studio  at 
the  Lasky  studios  and  with  the  Metro  and 
Paramount  engineers  is  conducting'  his  ex- 
periments and  continually  striving  to  make 
improvements.  The  switchboard  and 
recording  equipment  set  up  at  the  studio 
last  week  is  said  to  resemble  the  kind  used 
in  a  small  telephone  exchange.  There  are 
four  hundred  wire  leads,  with  plug-in 
sockets  running  into  the  board.  When 
photographing  sound  on  a  film,  this  board 
enables  the  recorder  or  director  to  plug-in 
for  increased  volume  or  plug-out  for  mod- 
eration. 

W  arners  seem  to  be  developing  the  talk- 
ing" motion  picture  more  rapidly  than  the 
other  companies  with  their  Vitaphone.  The 


company  plans  extensive  activities  along 
these  lines  during  the  coming  season.  An 
announcement  from  their  office  -ays  that 
they  will  make  the  picture,  "The  Terror," 
without  a  single  title  of  any  kind,  and  that 
it  will  be  predicated  entirely  upon  Vita- 
phone.  The  presentation  credit  -beet  will 
be  discarded  and  the  credits  announced  by 
Vitaphone,  as  will  the  cast  and  presenta- 
tion company. 

Warners  also  announce  a  complete  Vita- 
phone musical  comedy  with  the  making  of 
the  popular  musical  show,  "The  Desert 
Song."  It  will  constitute  the  first  full- 
length  musical  play  to  be  produced  with 
sound  effect  on  the  screen,  and  will  be  made 
as  a  road  show  on  the  Warner  program  for 
1928-29. 

Another  progressive  step  in  connection 
with  talking:  movies  was  made  by  Donald 
Crisp  at  a  dinner  of  the  Writers'  Branch 
of  the  Academy  of  Motion  Picture  Arts  and 
Sciences.  He  advocates  the  making  of  talk- 
ing pictures  here  by  French,  German  and 
Russian  companies  to  insure  a  market  be- 
yond the  English  speaking  countries. 

From  Albany  comes  word  that  Eastman 
Teaching  Films,  Inc.,  has  been  organized  as 
a  subsidiary  to  the  Eastman  Kodak  Com- 
(Continiicd  on  Payc  \?77) 


Hays  Wins  French  Compromise 

Compromise  Modifies  French  Restrictions  and  Permits  U.  S. 
60  Per  Cent  of  Last  Year's  Films  Free  in  France 


PARIS.  May  !).— Will  II.  Hays  is  re- 
turning on  the  Berengaria  due  in 
New  York  Thursday  night  or  Friday 
morning-,  after  having  won  an  important  if 
not  complete  victory  in  his  concluding 
session  with  the  French  Cinema  Control 
Commission.  As  a  result  of  this  session  the 
French  have  abandoned  the  principle  of 
enforced  exports. 

The  plan  now  becomes  a  contingent  sys- 
tem such  as  is  in  force  in  Germany.  For 
each  French  fifm  received  in  American 
seven  permits  will  be  granted  to  import 
foreign  films,  with  two  additional  permits 
for  American  distribution.  America  can 
also  import  free  sixty  per  cent  of  last 
year's  number  of  releases,  Just  before  his 
departure  on  the  Berengaria,  Mr.  Mays  ex- 
pressed complete  satisfaction  over  the 
modified  regulations. 

Aftcir  a  sijries  of  disappointments  in 
which  it  seemed  the  visit  to  France  of  Will 
H.  Hays  might  be  entirely  unfruitful,  and 
just  at  the  time  when  it  seemed  a  meeting 
with  Edouard  Berriot,  Minister  of  Educa- 
tion, would  not  materialize,  Mr.  I  la  vs  ac- 
complished his  mission  and  returns  to 
America.  The  modified  quota  law  as  briefly 
outlined  in  cabled  dispatches  from  France 
meets  with  the  entire  approval  of  tin-  in- 
dustry  in  America. 


By  L.  C.  MOEN 

Staff  Correspondent ,  Motion  Picture  News 

and  that  American  distributors  may  by 
As  a  result  of  this  compromise  American 
films  will  be  admitted  to  France  free  of  all 
restrictions  up  to  sixty  per  cent  of  last 
year's  American  releases  in  France. 
French  imports  in  excess  of  sixty  per  cent 
will  be  under  the  regulation  requiring 
American  concerns  to  release  at  least  one 
French  picture  for  every  seven  of  their  own 
distributed  in  France. 

Immediately  upon  the  announcement  of 
the  compromise  effected  American  distribu- 
tors who  had  threatened  to  withdraw  from 
Fiance  resumed  their  activities  and  ex- 
changes are  again  operating  at  full  force. 

The  compromise  brought  about  by  Mr. 
Hays  is  said  to  have  come  out  of  a  confer- 
ence of  a  special  sub-committee  appointed 
by  the  French  Comtmission  and  representa- 
tives of  American  firms,  with  Mr.  Hays  as 
the  dominenl  figure.  Among  other  clauses 
is  one  that  provides  that  American  pictures 
previously  banned  owing  to  French  nation- 
alistic feeling  will  be  given  a  clean  bill  of 
health. 

It  is  not  yet  known  just  in  what  manner 
the  modified  regulations  will  be  enforced, 
but  it  is  thought  that  the  difficulties  will 
not  be  any  greater  than  those  now  exi-tant 
under  the  quota  law  in  England.  It  is  fell 
that   the  French  law  will  be  quite  elastic. 


buying  a  permit  exhibit  seven  pictures 
without  actually  taking  over  any  French 
pictures.  It  is  also  said  that  they  mighl 
buy  a  French  picture  for  actual  exhibition 
in  France  and  thus  secure  the  right  to  re- 
lease seven  pictures,  since  every  French  pic- 
ture carries  one  permit. 

Another  elastic  condition  is  thought  to 
provide  that  if  a  French  picture  is  bought 
for  showings  in  France  and  also  in  the 
United  States,  distributors  will  secure  the 
light  to  release  nine  American  pictures  in 
France.  Just  what  will  constitute  Ameri- 
can distribution  of  French  pictures  leaves 
some  room  for  argument,  but  it  is  thought 
that  scattered  showings  in  a  few  American 
theatres  owned  or  controlled  by  producer- 
distributors  will  be  considered  sufficient  to 
constitute  an  observance  of  the  French 
regulations. 

Another  important  concession  won  in  the 
modified  arrangement  is  one  that  American 
companies  organized  under  the  laws  of 
France  will,  tor  production  pur]x>ses,  be 
considered  as  French  companies.  It  is  fig- 
ured that  about  234  pictures  will  be  sub- 
mitted to  France  this  year  from  America 
before  the  purchase  of  additional  French 
pictures  are  required  for  license-. 


[570 


Motion    Picture  News 


Steffes  Re-named  Head 
of  Northwest  Owners 

Exhibitors  Will  Refuse  to  Arbitrate  With  Producers 
Selling  to  Non-theatrical  Agencies 


WA.  STEFFES,  of  Minneapolis, 
was  re-elected  to  the  presidency 
•  of  the  North-west  Theatre  Own- 
ers' Association  at  the  annual  meeting  of 
that  organization  held  last  week  at  the 
Nicollet  Hotel,  at  Minneapolis.  The  re- 
election of  Mr.  Steffes  was  accomplished 
without  opposition,  a  determined  effort  to 
replace  him  with  Lieutenant-Governor  W. 
I.  Nolan,  of  Minnesota,  failing  completely 
at  the  last  minute. 

W.  M.  Miller,  of  Clocpiet.  who  had  started 
the  move  to  go  outside  the  organization  for 
a  president,  and  to  establish  the  Lieutenant- 
Governor  as  Northwest  theatre  czar,  did  an 
"about  face,"  and  moved  that  the  nomina- 
tions be  closed  after  Steffes  name  had  been 
put  up.  Mr.  Nolan  had  stated  previously 
that  he  was  in  no  sense  a  candidate  for  the 
position  if  there  was  to  be  a  contest  for  it 
in  the  convention,  but  said  that  he  would 
consider  the  post  if  it  were  tendered  to  him 
unanimously.  The  position  pays  about 
$10,000  yearly. 

Vice-presidents  elected  were:  Otto  Baths, 
St.  Paul;  Theodore  Hays,  Minneapolis; 
Mrs.  James  Leslie,  Clark,  S.  D.;  and  Mrs. 
M.  C.  Riggs,  Owatonna,  Minn.  H.  E.  Hoff- 
man, of  St.  Paul,  was  elected  treasurer  in 
place  of  Harry  Dreyer,  also  of  St.  Paul, 
who  declined  to  serve,  and  A.  A.  Kaplan,  of 
Minneapolis,  was  re-elected  secretary.  The 
organization  also  chose  20  directors. 

About  300  exhibitors  from  Minnesota, 
North  Dakota  and  South  Dakota  attended 
the  convention.    A  resolution  adopted  early 


in  the  meeting  provided  that  members  re- 
fuse to  arbitrate  with  any  producing  com- 
pany which  sold  films  to  non-theatrical 
agencies.  This  resolution  was  passed  after 
several  speakers  had  pointed  out  that  one 
company's  manager  (United  Artists)  had 
declared  that  he  would  sell  pictures  to 
schools,  churches  or  tent  operators  if  he 
wished  to. 

Later  the  organization  went  on  record  as 
favoring  arbitration  of  exhibitor  disputes 
as  provided  in  the  uniform  contract  drafted 
by  the  Hays  organization.  Mr.  Miller  led 
the  tight  against  the  arbitration  clause, 
claiming  that  it  Avorked  a  hardship  on  ex- 
hibitors, while  Mr.  Steffes  spoke  in  favor 
id'  arbitration,  expressing  the  opinion  that, 
while  the  present  system  was  far  from  per- 
fect, it  was  as  satisfactory  an  arrangement 
as  could  be  obtained  from  the  producers  at 
this  time. 

The  convention  also  went  on  record  as 
supporting  any  exhibitor  who  sought  to 
cancel  a  film  he  considered  immoral  or  in 
any  way  unsuited  to  his  audience.  It  was 
pointed  out  that  theatre  owners  are  at  the 
mercy  of  the  producers,  as  under  their  con- 
tracts for  the  output  of  any  large  producing 
company  they  are  compelled  either  to  play 
objectionable  pictures  or  pay  for  them,  thus 
suffering  heavy  financial  losses. 

Speakers  at  the  convention  included 
Mayor  George  E.  Leach,  of  Minneapolis, 
who  made  the  welcoming  address,  the  Rev- 
erend John  DuniJiy,  of  the  Ascension 
Church,  and  the  Rev.  Phillips  E.  Osgood,  of 
St.  Marks  Episcopal  Church. 


Tampa  Wrought  Up  Over 
Censorship  Question 

An  agitation  against  the  exhibition  of 
what  they  term  "offensive  motion  pic- 
tures," was  begun  last  week  by  the  moral 
welfare  committee  of  the  Hillsboro  County 
Federation  of  Women's  Clubs  of  Tampa, 
Florida.  The  protest  was  started  by  a  pic- 
ture shown  recently  in  Tampa,  which 
brought  letters  of  condemnation  from  resi- 
dents. The  Women's  Clubs  have  been  as- 
sured  by  John  B.  Carroll,  general  manager 
of  Consolidated  Amusements,  of  his  coop- 
eration in  every  way  possible. 


Daylight  Saving  Battle  Is 
Imminent  in  K.  G. 

Kansas  City  seems  destined  to  have  an- 
other fight  on  the  question  of  daylight  sav- 
ing. Exhibitors  and  others  in  the  film  busi- 
ness are  vigorously  opposing  the  introduc- 
tion of  the  time  system  which  Kansas  City 
tried  out  years  ago  but  eventually  gave  up 
in  disgust.  Now  it  looks  as  though  the  plan 
will  have  another  trial,  as  the  Kansas  City 
Clearing  House  Association,  the  banks  and 
golf  clubs  are  in  favor  of  the  change  in 
time. 

R.  R.  Biechele,  president  of  the  M.  P.  T. 


0. -Kansas-Missouri,  terms  the  change  to 
daylight  saving  time  as  "ridiculous." 
"Such  a  move,"  he  said,  "would  greatly 
injure  the  theatre  business  and,  as  far  as  I 
can  see,  would  do  no  one  else  any  good." 


Daylight  Saving  Battle  in 
Progress  in  Indianapolis 

Theatre  interests  of  Indianapolis  led  a 
bitter  fight  on  daylight  saving  before  the 
city  council  in  Indianapolis.  Labor  inter- 
ests also  joined  in  the  battle  led  by  Charles 
Metzger,  president  of  Associated  Theatre 
Owners;  Helen  Brown,  secretary,  Ace 
Berry,  of  the  Skouras-Publix  interests  and 
Patricia  Lynch,  of  the  Film  Board  of 
Trade.  The  indications  are  that  Mayor  L. 
Ert  Slack  will  veto  the  measure  when  pre- 
sented to  him  by  council.  He  is  personally 
opposed  to  daylight  saving,  but  has  not 
taken  a  stand  officially. 

The  council  fight  was  led  by  Herman  P. 
Lieber,  formerly  associated  with  Circle 
Theatre  Company.  He  changed  his  vote  at 
the  April  29  meeting  so  he  could  call  for 
reconsideration.  A  petition  of  12,000  re- 
monstrators  was  obtained  in  local  movie 
houses. 


Long-Term  Contracts  Given 
New  De  Mille  Players 

Geoi'ge  Duryea  and  Lina  Basquette,  the 
two  starring  players  in  "The  Godless  Girl," 
the  new  Cecil  B.  De  Mille  production  for 
Pathe,  have  both  been  signed  to  new  long- 
term  contracts  by  the  director.  They  will 
be  featured  in  a  number  of  forthcoming  pro- 
ductions on  the  Pathe  program. 

Duryea 's  screen  experience  prior  to  his 
engagement  by  De  Mille  was  limited  to  a 
few  educational  films  made  by  a  New  Eng- 
land firm.  He  has  been  loaned  to  M-G-M  for 
a  role  in  "The  Tide  of  Empire."  Miss 
Basquette  was  recently  premiere  danseuse 
of  the  Ziegfeld  Follies;  she  began  screen 
work  less  than  a  year  ago. 


Papers    of  Incorporation 
Granted  to  4  at  Albany 

Newly  incorporated  motion  picture  com- 
panies entering  the  business  in  New  York 
state  during  the  past  week  and  receiving 
charters  from  the  secretary  of  state  at  Al- 
bany, included  the  following:  Oscaria  The- 
atre Corporation,  $20,000,  Minnie  Thorne, 
Augustus  Thorne,  New  York  City;  Ella 
Holden,  Brooklyn ;  Industrial  Pictures  Cor- 
poration, capitalization  not  stated,  Samuel 
and  Pauline  Epstein,  Evelyn  Stern,  New 
York  City;  Hoboken  Theatrical  Company, 
Inc.,  capitalization  not  stated,  Mabel  G. 
Crawford,  Frances  Davis,  Toby  Cohen,  New 
York  City. 


J.    I.    Schnitzer  Returns 
to  Desk  After  Illness 

J.  I.  Schnitzer,  senior  vice-president  of 
F  B  O  supervising  distribution,  has  returned 
to  his  desk  fully  recovered  from  a  severe 
attack  of  pneumonia.  He  will  attend  the 
F  B  O  convention  in  Chicago,  which  starts 
on  May  14. 


Efforts  to  Eliminate 
Admission  Tax  Balked 

EFFORTS  by  the  Democrats  led  by 
Senator  Simmons,  of  North 
Carolina,  to  eliminate  entirely 
the  admission  tax  on  May  8  were  de- 
feated after  considerable  debate  in  the 
Senate  and  the  provision  for  an  in- 
crease in  the  exemption  from  75  cents 
to  $3  was  accepted. 

A  peculiar  situation  arose  in  connec- 
tion with  the  consideration  of  the  ad- 
mission tax,  a  vote  on  Senator  Sim- 
mons' amendment  to  repeal  it  in  its 
entirety  resulting  in  a  tie  at  40  to  40. 
Upon  announcing  the  result  of  the 
vote  the  attention  of  Vice-president 
Dawes,  in  the  chair,  was  called  to  the 
fact  that  under  the  Constitution  he  is 
required  to  cast  his  vote  when  there 
is  a  tie,  and  he  voted  with  the  Republi- 
cans. The  ballot  was  questioned  as  to 
legality  and  something  of  a  parlia- 
mentary wrangle  ensued  which  was 
concluded  by  Senator  Smoot,  of  Utah, 
asking  unanimous  consent  that  the 
vote  be  taken  over,  which  was  granted. 
Upon  the  second  vote  Senator  McNary, 
of  Oregon,  switched  from  yea  to  nay, 
and  Senator  Cutting,  of  New  Mexico, 
made  his  appearance  in  the  Senate  and 
voted  with  the  Republicans,  resulting 
in  a  vote  of  42  to  39  to  reject  the 
Democratic  proposal. 


U ay    12,    1  928 


1571 


Educational  Outlines  Program 

Company  Will  Produce  at  Least  52  Two-reelers,  and  50  One 

reelers,  As  Well  As  Kinograms 


EW.  MAMMONS,  president  of  Edu- 
cational Film  Kxchanges,  Inc.,  an- 
*  nounces  a  lengthv  list  of  short  sub- 
jects for  the  1928-29  season.  Details  of  the 
company's  production  program  were  com- 
pleted only  last  week,  and  it  is  revealed 
that  there  will  be  at  least  52  two-reel  come- 
dies, while  the  single  reel  product  will  in- 
clude at  least  50  subjects,  in  addition  to  the 
twice-a-week  release  of  the  newsreel,  Kino- 
grams. 

Lupino  Lane  will  assume  a  position  of 
even  greater  importance  on  the  company 
program  for  next  season  with  eight  come- 
dies in  two-reel  length,  intended  to  be  of 
the  finest  feature  character  as  regards 
stories,  settings  and  direction.  Big  Boy 
will  also  be  seen  in  eight  Big  Boy  Juvenile 
Comedies. 

One  new  series  of  two-reel  subjects  will 
be  introduced  by  Educational  under  the 
brand  name  of  "Ideal  Comedies."  These 
will  feature  Jack  White's  newest  "find," 
Jerry  Drew,  who  figured  prominently  in 
Mermaid  Comedies  during  the  past  season. 
There  will  be  eight  of  these  "Ideal 
Comedies." 

Dorothy  Devore,  the  only  girl  starring  in 
her  own  series  of  two-reel  comedies,  will 
continue  in  the  Educational  line-up,  with 
six  Dorothy  Devore  Comedies. 


There  will  be  sixteen  two-reel  Mermaid 
Comedies,  which  will  feature  such  come- 
dians as  Monty  Collins,  George  Davis,  Al 
St.  John  and  others.  It  was  the  Mermaid 
Comedy  series  with  which  .Jack  White  be- 
gan his  association  with  Educational  more 
than  eight  years  ago. 

Wallace  Lupino  and  other  popular  stars 
will  be  seen  in  the  new  group  of  Tuxedo 
Comedies,  of  which  there  will  be  six. 

In  the  single  reel  product  Educational 
introduces  a  new  and  modern  screen  maga- 
zine to  be  called  "The  World  Today." 
There  will  be  one  release  each  month  of  this 
new  screen  magazine,  which  will  aim  to 
give  a  broad  view  of  our  old  world  in  the 
newest  and  snappiest  method  of  screen 
presentation. 

Cameo  Comedies,  which  for  several  years 
have  occupied  an  important  position  on  the 
company's  schedule,  will  continue  on  Edu- 
cational's  program  with  twenty-six  releases 
for  the  season. 

The  Lyman  H.  Howe  organization  will 
again  produce  twelve  of  the  Hodge-Podge 
releases  of  "some  sense  and  some  non- 
sense." The  Kinograms  newsreel  continues 
with  Educational  on  its  long-term  contract. 

"For  several  seasons,"  said  Mr.  Ham- 
mons,  "it  has  been  our  practice  to  add  to 
Educational 's  releases  as  the  season  pro- 


gressed, the  best  of  the  special  subjects 
w  hich  became  available  in  the  short  feature 
field.  Such  special  releases  have  included 
many  beautiful  subjects  in  color,  such  as 
the  Romance  Productions  and  "The  Voice 
of  the  Nightingale,"  and  many  other  ex- 
ceptionally interesting  subjects  of  varied 
character.  We  expect,  in  addition  to  the 
program  of  comedy,  novelty  and  news  re- 
leases already  planned,  to  add  to  our  re- 
leases in  later  months  a  few  of  the  best 
special  short  features,  which  may  be  pro- 
duced throughout  the  world." 

All  of  Educational 's  two-reel  comedy 
product  and  single  reel  Cameo  Comedies 
will  be  produced  at  the  Educational  Studio- 
on  Santa  Monica  Boulevard,  Los  Angeles. 
This  comedy  plant  has  been  still  further 
improved  during  the  last  year  by  the  erec- 
tion of  a  large  new  stage  building  and  other 
extensive  physical  developments. 

Jack  White,  as  director-in-chief  of  the 
Educational  Studios,  will  be  surrounded  by 
a  large  staff  of  well  known  comedy  di- 
rectors. These  will  include  several  men 
who  have  contributed  very  materially  to  the 
success  of  Educational 's  comedy  product 
during  several  seasons,  among  them  being 
Stephen  Roberts,  Charles  Lamont  and  Jules 
White.  To  this  staff  other  prominent  com- 
edy directors  are  to  be  added  in  the  near 
future. 


Fox  Films  Announces  52  Features 

Twelve  Productions  Already  Completed  on  Silver  Anniversary 

Program  of  Company 


FOX  FILM  CORPORATION,  celebrat- 
ing its  Silver  Anniversary  after  its 
twenty-live  years  existence  announces 
a  pretentious  program  of  52  pictures  for 
the  192S-29  season.  These  pictures  will  be 
produced  under  the  general  direction  of 
Winfield  Sheehan,  general  manager  of  the 
company. 

Of  the  fifty-two  productions  contem- 
plated, twelve  are  completed  and  ready  for 
screening  and  four  of  these  are  already 
known  to  Broadway.  These  four  are  "Sim- 
rise,"  F.  W.  Murnau's  song  of  two  humans, 
which  was  shown  twice  daily  for  twenty- 
eight  weeks  at  the  Times  Square  Theatre; 
"Mother  Machree,"  its  successor  at  that 
theatre;  "Four  Sons,"  the  John  Ford  pro- 
duction now  in  its  thirl  cent  li  week,  and 
"Street  Angel,"  in  its  fifth  week  at  the 
Globe  Theatre. 

"The  Street  Angel"  will  be  followed 
within  two  weeks  by  "The  Red  Dance," 
fifth  of  the  Fox  specials  at  a  theatre  still 
to  be  announced.  The  latter  is  a  Raoul 
Walsh  production  featuring  Dolores  Del 
Rio,  Charles  Parrel]  and  [van  Linow. 

The  sixth  special  offering  designed  for 
reserved  seat  showings  this  summer  is  Edna 
Ferber's  story,  "Mother  Knows  Best," 
produced  by  J.  (i.  Rlystone.  In  it  Madge 
Bellamy  plays  a  stage  entertainer  who  is 
managed   from   birth   to  maturitv   bv  her 


ubiquitous  Mama.  This  picture  is  now  be- 
ing photographed  at  the  Fox  studios  with 
a  cast  including  Louise  Dresser,  Farrell 
Macdonahl  and  Marjorie  Beebc. 

It  will  be  followed  by  three  other  spe- 
cials, of  which  "Fazil"  is  now  completed 
and  ready  for  screening.  This  is  a  Howard 
Hawks  production,  based  on  the  English 
and  French  dramatic  versions  of  "L'lnsou- 
mise"  by  Pierre  Frondaie.  Charles  Farrell 
plays  the  role  of  Prince  Fazil,  who  aban- 
dons his  desert  principality  because  of  the 
siren  enchantments  of  the  alluring  Greta 
Xissen.  Mae  Busch,  Tyler  Brooke  and  John 
Boles  will  also  be  seen  in  this  picture. 

Frank  Borzage  is  now  at  work  on  "Back- 
wash," based  on  the  novel  "The  River," 
by  Tristram  Tapper,  to  be  published  by  J. 
B.  Lippincott  next  week.  This  is  the  first 
important  picture  for  Mary  Duncan,  who 
will  be  remembered  for  her  stage  work  in 
"The  Shanghai  Gesture." 

Something  unusual  is  expected  from 
"The  Air  Circus,"  which  Howard  Hawks 
is  now  directing,  with  Sue  Carol  actually 
teaching  Arthur  Lake  and  David  Rollins 
how  to  fly, 

Raoul  Walsh  is  now  at  work  on  "Me, 
Gangster,"  the  novel  bv  Charles  Francis 
Cop,  tracing  some  of  the  exploits  of  the 
gangs  of  X"w  York,  with  a  cast  including 
June  Collver,  Nick  Stuart  ami  Ben  Bard. 


"Dry  Martini,"  the  novel  by  John 
Thomas,  is  being  directed  by  H.  D'Abbadie 
D'Arrast,  from  a  scenario  bv  Douglas  Z. 
Doty. 

The  new  comedy  team  of  Sammy  Cohen 
and  Jack  Pennick  is  now  completing  "Plas- 
tered in  Paris,"  made  under  the  direction 
of  Benjamin  Stoloff  with  Lola  Salvi  in  one 
of  the  chief  supporting  roles. 

Irving  Cummings  arrived  in  New  York- 
last  Wednesday,  with  his  cameraman  and 
assistants,  to  shoot  scenes  in  New  Bedford 
for  a  motion  picture  based  on  Tom  dish- 
ing's  stage  play,  "La  Gringa." 

These  twelve  pictures,  either  completed 
or  well  along  in  production,  are  the  only 
titles  at  present  revealed  by  the  Fox  or- 
ganization, which  will  hold  its  annual  sales 
convention  May  2.1rd  at  the  Park  Central 
Hotel  in  Xew  York.  On  that  date  will  be 
announced  the  forty  additional  pictures 
offprpd  for  rplease  between  August  1,  1028 
and  July  30,  1929. 

Victor  McLaglen  will  be  starred  in  "The 
River  Pirate,"  according  to  an  announce- 
ment from  the  William  Fox  West  Coast 
Studios.  Production  has  just  begun  on  this 
underworld  drama,  which  is  based  on 
Charles  Francis  Cop's  novpl  of  the  same 
name.  William  K.  Howard  is  directing. 
Lois  Moran  and  Nick  Stuart  have  been 
cast  in  leading  roles. 


1572 


M  o  t  i  o  n    P  ic  t  u  r  e    N  e  w  s 


%  s  "The  Check- Up"  s : 


"The  Check-Up"  is  a  presentation  in  the  briefest  and  most  convenient  form  of  reports  received  from  ex- 
hibitors in  every  part  of  the  country  on  current  features,  which  makes  it  possible  for  the  exhibitor  to  see  what  the 
picture  has  done  for  other  theatre  managers. 

The  first  column  following  the  name  of  the  feature  represents  the  number  of  managers  that  have  reported 
the  picture  as  "Poor."  The  second  column  gives  the  number  who  consider  it  "Fair";  the  third,  the  number  who 
consider  it  "Good" ;  and  the  fourth  column,  those  who  consider  it  "Big." 

The  fifth  column  is  a  percentage  figure  giving  the  average  rating  on  that  feature,  obtained  by  the  following 
method:  A  report  of  "Poor"  is  rated  at  20%  ;  one  of  "Fair,"  40%  ;  "Good,"  70%  ;  and  "Big,"  100%.  The  per- 
centage ratings  of  all  of  these  reports  on  one  picture  are  then  added  together,  and  divided  by  the  number  of  re- 
ports, giving  the  average  percentage — a  figure  which  represents  the  consensus  of  opinion  on  that  picture.  In  this 
way  exceptional  cases,  reports  which  might  be  misleading  taken  alone  and  such  individual  differences  of  opinion 
are  averaged  up  and  eliminated. 

No  picture  is  included  in  the  list  which  has  not  received  at  least  ten  reports. 


Title  of  Pictar* 


Title   of  Picture 


COLUMBIA  PICTURES 

Alias  the  Lone  Wolf  

Blood  Ship,  The  

By  Whose  Hand  

College  Hero,  The  

Romantic  Age,  The  

Sally  in  Our  Alley  

Warning,  The  

F  B  O 

Arizona  Nights  

Breed  of  Courage,  The  

Clancy's  Kosher  Wedding  .  . 

Coney  Island  

Coward,  The  

Gingham  Girl,  The  

Great  Mail  Robbery,  The... 

Harvester,  The  

Judgment  of  the  Hills  

Legionnaires  in  Paris  

Moon  of  Israel  

Mother   

Not  for  Publication  

Racing  Romeo,  The  

Shanghaied   

Silver   Comes  Thru  


FIRST  NATIONAL 

American  Beauty  

Breakfast  at  Sunrise.. 

Broadway  Nights  

Camille   


Devil's  Saddle. 


Framed 


Her  Wild  Oat  

Home  Made  

Life  of  Riley,  The  

Lonesome  Ladies  

Lost  at  the  Front  

Love  Mart,  The  

Mad  Hour,  The  

Man  Crazy   

Naughty,  But  Nice  

Noose,  The  

No  Place  to  Go  

Patent  Leather  Kid,  The  

Poor  Nut,  The  

Prince  of  Headwaiters,  The.  .. 

Red  Raiders  

Rose  of  the  Golden  West 
Sailors'  Wives  


— 

3 

28 

4 

"71 

/l 

c  031 
0,0.1 1 

T7+ 

r  t. 

— 

— 

24 

8 

78 

A  CM  7 
0,O40 

17  4- 

r  t. 

— 

3 

7 

61 

C  A7  ~i 

z>Ao- 

T74 

r  t. 

— 

3 

14 

OX 

3,oZO 

T74- 

r  t. 

— 

3 

7 

1 

03 

3,_0/ 

174- 

r  t. 

— 

1 

13 

— 

70 

5,892 

Ft. 

— 

1 

9 

1 

70 

5,791 

r  t. 

— 

3 

12 

r 

5 

74 

0,JO£ 

r  t. 

— 

2 

8 

64 

1  n  1  A 

4,910 

174. 

r  t. 

— 

2 

15 

1 

68 

5,701 

Ft. 

— 

? 

8 



64 

6,390 

Ft. 

1 

1 

1 1 



64 

5,093 

Ft. 

— 

4 

16 

2 

67 

6,301 

Ft. 

— 

2 

16 

1 

68 

6,507 

Ft. 

— 

9 

10 

2 

60 

7,045 

Ft. 

— 

6 

8 

— 

57 

5,700 

Ft. 

1 

1 1 

66 

5,771 

Ft. 

y 

CO 

7"? 

0,000 

1  l. 

4 

23 

1 

67 

6,934 

Ft. 

3 

7 

61 

6,140 

Ft. 

1 

1 

12 

64 

5,992 

Ft. 

3 

10 

63 

5,999 

Ft. 

2 

17 

3 

71 

5,476 

Ft. 

1 

11 

66 

6,388 

Ft. 

7 

27 

64 

6,333 

Ft. 

1 

5 

20 

2 

65 

6,042 

Ft. 

6 

16 

I 

63 

6,765 

Ft. 

5 

35 

14 

75 

8,692 

Ft. 

3 

6 

16 

1 

58 

6,386 

Ft. 

1 

4 

9 

58 

6,588 

Ft. 

1 

13 

68 

5,488 

Ft. 

1 

6 

26 

3 

66 

6,802 

Ft. 

1 

8 

20 

1 

61 

6,588 

Ft. 

1 

4 

20 

2 

66 

5,282 

Ft. 

1 

3 

18 

T 

65 

6,344 

Ft. 

1 

6 

27 

6 

69 

7,133 

Ft. 

2 

5 

32 

64 

7,443 

F.t 

? 

8 

15 

6 

65 

7,694 

Ft. 

7 

24 

7 

70 

6,118 

Ft. 

1 

1 

8 

62 

6,524 

Ft. 

4 

30 

2 

68 

6,720 

Ft. 

6 

13 

61 

5,718 

Ft. 

4 

16 

2 

67 

5.255 

Ft. 

2 

29 

2 

70 

7,388 

Ft. 

1 

9 

67 

6,625 

Ft. 

1 

2 

21 

2 

66 

5,542 

Ft. 

2 

25 

5 

73 

6,520 

Ft. 

3 

20 

5 

72 

7,331 

Ft. 

1 

8 

7 

1 

55 

6,431 

Ft. 

2 

21 

12 

79 

11,412 

Ft. 

7 

15 

2 

64 

6,897 

Ft. 

1 

6 

18 

61 

6,400 

Ft. 

2 

18 

67 

6,214 

Ft. 

9 

19 

4 

65 

6,477 

Ft. 

2 

9 

65 

5,484 

Ft. 

Shepherd  of  the  Hills,  The...  - 

Smile,  Brother,  Smile   — 

Stolen  Bride,  The   — 

Sunset  Derby,  The   — 

Tender  Hour,  The   — 

Texas  Steer,  A   — 

Three's  a  Crowd    1 

Valley  of  the  Giants   — 

Whip  Woman,  The   2 

White  Pants  Willie   2 

FOX 

Arizona  Wild  Cat,  The   — 

Blackjack    — 

Circus  Ace,  The   — 

Colleen    — 

Come  to  My  House   1 

Cradle  Snatchers   — 

Dressed  to  Kill   — 

East  Side,  West  Side   — 

Gateway  of  the  Moon,  The..  — 

Gay  Retreat,  The   — 

High  School  Hero,  The   — 

Hills  of  Peril   — 

Joy  Girl,  The   — 

Ladies  Must  Dress   — 

Loves  of  Carmen   — 

One  Increasing  Purpose   2 

Outlaws  of  Red  River   — 

Paid  to  Love   — 

Pajamas    — 

Publicity  Madness   1 

Rich  but  Honest   — 

Secret  Studio,  The   2 

Seventh  Heaven   — 

Sharpshooters    — 

Silk  Legs   1 

Silver   Valley   — 

Slaves  of  Beauty   1 

Sunrise    — 

Tumbling  River   — 

Two  Girls  Wanted   — 

Very   Confidential   — 

What  Price  Glory   — 

Wizard,  The   — 

Wolf    Fangs   — 

METRO-GOLDWYN-MAYER 

Adam  and  Evil   — 

After   Midnight   — 

Annie   Laurie   — 

Baby  Mine   2 

Becky   — 

Ben   Hur   - 

Big  City,  The   — 

Big  Parade,  The   — 

Bodv  and  Soul   2 

Bugle  Call,  The   — 

Buttons    — 

California    — 


Reporting 

Reporting 

Reporting 

Percentage 

Length 

20 

6 

74 

8.188 

Ft. 

5 

25 

2 

68 

6,669 

Ft. 

3 

31 

3 

72 

7,179 

Ft. 

3 

13 

— 

64 

5,000 

Ft. 

8 

20 

3 

65 

7,400 

Ft. 

6 

23 

1 

65 

7,419 

Ft. 

5 

1(1 

1 

60 

5,666 

Ft. 

2 

25 

2 

70 

6,336 

Ft. 

? 

6 

54 

5,087 

Ft. 

5 

18 

2 

63 

6,499 

Ft. 

3 

14 

— 

65 

4,665 

Ft. 

? 

8 

— 

64 

4,777 

Ft. 

3 

17 

3 

70 

4,810 

Ft. 

4 

10 

2 

66 

5,301 

Ft. 

4 

12 

— 

60 

5,430 

Ft. 

3 

20 

3 

70 

6,281 

Ft. 

2 

7 

2 

77 

6,566 

Ft. 

1 

23 

5 

74 

8,154 

Ft. 

4 

14 

1 

65 

5,038 

Ft. 

1 

22 

9 

78 

5,524 

Ft. 

2 

16 

4 

73 

5,498 

Ft. 

2 

16 

67 

4,943 

Ft. 

6 

21 

63 

6,162 

Ft. 

3 

12 

2 

68 

5,599 

Ft. 

8 

30 

9 

71 

8,538 

Ft. 

4 

8 

1 

57 

7,677 

Ft. 

3 

27 

3 

70 

5,327 

Ft. 

4 

16 

1 

66 

6,888 

Ft. 

1 

13 

2 

72 

5,876 

Ft. 

7 

15 

59 

5.893 

Ft. 

2 

8 

2 

70 

5,480 

Ft. 

2 

12 

60 

5,870 

Ft. 

4 

51 

35 

80 

8,500 

Ft. 

4 

12 

1 

65 

5,573 

Ft. 

2 

18 

2 

68 

5,446 

Ft. 

T 

16 

1 

70 

5,011 

Ft. 

2 

5 

2 

65 

5,412 

Ft. 

1 

8 

1 

70 

8,729 

Ft. 

3 

17 

1 

67 

4,675 

Ft. 

6 

12 

2 

64 

6,293 

Ft. 

2 

13 

66 

5,620 

Ft. 

55 

47 

84 

11.109 

Ft. 

3 

14 

65 

5.629 

Ft. 

3 

7 

1 

65 

5,331 

Ft. 

5 

24 

65 

6,667 

Ft. 

6 

39 

4 

69 

6,312 

Ft. 

9 

30 

4 

67 

8,730 

Ft. 

6 

17 

1 

63 

5,139 

Ft. 

5 

19 

2 

67 

6,433 

Ft. 

9 

35 

45 

82 

11,693 

Ft. 

2 

13 

3 

72 

6,838 

Ft. 

3 

38 

35 

83 

11,519 

Ft. 

8 

20 

2 

61 

5.902 

Ft. 

3 

23 

4 

71 

5,821 

Ft. 

1 

11 

4 

76 

6,050 

Ft. 

3 

6 

1 

64 

4,912 

Ft. 

May    12,    19  28 


1573 


Title  of  Picture 


u 

3 

to 

a 

> 

porting 

porting 

porting 

rcentagi 

to 

B 

II 

u 
06 

u 

Oi 

ii 
a. 

$ 

1 

25 

7 

75 

5.875 

Ft. 

9 

32 

2 

65 

7,395 

Ft. 

3 

23 

6 

73 

7.3(H) 

Ft. 

2 

13 

1 

65 

8,189 

Ft. 

— 

38 

11 

77 

6,408 

Ft. 

1 

9 

— 

67 

4,658 

Ft. 

2 

12 

1 

65 

4.082 

Ft. 

10 

28 

7 

66 

8.200 

Ft. 

9 

23 

3 

65 

6,646 

Ft. 

1 

16 

1 

70 

7,743 

Ft. 

4 

26 

9 

74 

5,687 

Ft. 

7 

11 

1 

59 

5,950 

Ft. 

8 

30 

5 

66 

6,280 

Ft. 

9 

31 

3 

64 

5,057 

Ft. 

6 

7 

— 

56 

5,671 

Ft. 

8 

2 

76 

7,289 

Ft. 

10 

16 

2 

61 

7.193 

Ft. 

9 

27 

4 

66 

'..5-14 

Ft. 

1 

17 

68 

7,745 

Ft. 

1 

12 

1 

70 

6.476 

Ft. 

5 

35 

4 

68 

6,507 

Ft. 

1 

20 

16 

82 

9,563 

Ft. 

2 

14 

— 

66 

5.273 

Ft. 

6 

20 

1 

64 

5.252 

Ft. 

5 

34 

10 

73 

7,899 

Ft. 

5 

26 

10 

74 

5.517 

Ft. 

1 

24 

13 

79 

8.134 

Ft. 

2 

28 

5 

73 

6.951 

Ft. 

4 

31 

18 

75 

9,879 

Ft. 

8 

18 

5 

63 

6,704 

Ft. 

6 

30 

9 

72 

6,536 

Ft. 

8 

17 

2 

63 

5. 4  08 

Ft. 

4 

7 

— 

59 

5,665 

Ft. 

6 

22 

4 

68 

5,907 

Ft. 

6 

16 

2 

65 

5,889 

Ft. 

2 

27 

3 

71 

5.386 

Ft. 

7 

28 

7 

69 

5.399 

Ft. 

3 

30 

2 

68 

6.376 

Ft. 

6 

26 

3 

67 

6,017 

Ft. 

7 

19 

6 

69 

6.871 

Ft. 

2 

32 

5 

72 

5.889 

Ft. 

4 

12 

— 

63 

5,415 

Ft. 

1 

32 

14 

78 

5.862 

Ft. 

4 

23 

2 

65 

8.656 

Ft. 

— 

21 

15 

83 

8.234 

Ft. 

3 

9 

1 

65 

6,032 

Ft. 

3 

12 

— 

61 

6,940 

Ft. 

— 

11 

6 

81 

7.415 

Ft. 

3 

12 

2 

68 

5,737 

Ft. 

8 

20 

— 

60 

7.180 

Ft. 

4 

35 

8 

73 

5,617 

Ft. 

6 

19 

6 

64 

8,039 

Ft. 

2 

25 

2 

70 

6,258 

Ft. 

2 

13 

2 

70 

5.741 

Ft. 

6 

36 

8 

71 

5,798 

Ft. 

5 

28 

8 

72 

7.910 

Ft. 

4 

11 

1 

59 

4.551 

Ft. 

21 

— 

67 

5.599 

Ft. 

T 

9 

— 

72 

6,600 

Ft. 

4 

9 

— 

61 

6,118 

Ft. 

— 

10 

8 

83 

6,331 

Ft. 

3 

19 

1 

65 

6,249 

Ft. 

6 

42 

7 

66 

9.443 

Ft. 

3 

20 

2 

65 

6.368 

Ft. 

1 

10 

— 

67 

7.149 

Ft. 

4 

16 

2 

67 

5,209 

Ft. 

6 

18 

6 

68 

6.170 

Ft. 

7 

32 

6 

69 

5.515 

Ft. 

2 

25 

3 

71 

6.015 

Ft. 

4 

8 

1 

63 

7.616 

Ft. 

6 

14 

1 

60 

6,838 

Ft. 

1 

9 

9 

83 

7.960 

Fl 

2 

21 

2 

70 

5,951 

Ft. 

1 

13 

3 

71 

4.934 

Ft. 

1 

14 

62 

6  203 

Ft. 

1 

44 

4 

72 

6.124 

Ft 

8 

20 

67 

6  (XV) 

Ft. 

4 

22 

3 

69 

6  407 

Ft. 

3 

~5 

51 

5.733 

Ft. 

7 

11 

55 

4  <)  >r> 

Ft. 

14 

4 

77 

5  310 

Ft. 

2 

9 

1 

68 

5.991 

Ft. 

6 

32 

13 

74 

7.643 

Ft. 

2 

33 

2] 

89 

8.4S6 

It 

Title   of  Picture 


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10 

24 

1 

62 

5.935  Ft. 

1 

8 

16 

2 

61 

5,866  Ft. 

1 

7 

18 

3 

64 

5.413  Ft. 

6 

20 

2 

66 

5,960  Ft 

2 

4 

12 

1 

60 

6,555  Ft. 

3 

12 

3 

70 

9,992  Ft. 

1 

19 

3 

73 

7,500  Ft. 

5 

26 

4 

69 

6,599  Ft. 

1 

20 

1 

68 

8.002  Ft. 

1 

11 

2 

72 

5,990  Ft 

3 

10 



63 

5.999  Ft. 

4 

4 

2 

64 

6.035  Ft. 

6 

8 



57 

4,660  Ft. 

1 

2 

11 



62 

6.650  Ft. 

\ 

7 

3 

75 

5,888  Ft 

4 

14 

1 

65 

o,472  Ft. 



2 

7 

1 

67 

5.954  Ft. 

— 

1 

7 

3 

75 

5.844  Ft 

2 

12 

66 

5.423  Ft. 

— 

2 

15 

2 

70 

5,610  Ft. 

2 

26 

2 

70 

6.447  Ft. 

2 

24 

3 

69 

7.920  Ft. 

1 

2 

7 

59 

7,000  Ft. 

— 

8 

3 

78 

6.049  Ft. 

1 

9 

1 

70 

5.276  Ft. 

1 

25 

3 

72 

6,448  Ft. 

2 

15 

24 

86 

6.700  Ft. 

5 

17 

6 

71 

5,362  Ft. 

4 

12 

5 

71 

6,765  Ft. 

8 

20 

9 

71 

8.400  Ft. 

1 

28 

14 

79 

9,256  Ft. 

— 

39 

6 

74 

8.300  Ft. 

4 

43 

17 

76 

8.500  Ft. 

— 

1 

25 

9 

77 

8.700  Ft. 

2 

23 

16 

80 

9,000  Ft. 

i 
i 

16 

80 

8  250  Ft. 

1 

4 

12 



60 

6.869  Ft. 

1 

5 

20 



62 

5.751  Ft. 

1 

7 

12 

1 

59 

5,670  Ft. 

3 

47 

14 

75 

7.190  Ft. 

1 

5 

15 

5 

68 

7,304  Ft. 

1 

3 

5 

1 

59 

5.252  Ft. 

2 

18 

9 

77 

7.481  Ft. 

16 

3 

75 

5.684  Ft. 

1 

9 



67 

6.193  Ft. 

14 

2 

74 

5.711  Ft. 

3 

15 

1 

67 

6.958  Ft. 

3 

22 

3 

70 

7.713  Ft. 

14 

1 

67 

5.862  Ft. 

4 

14 



63 

6.135  Ft. 

4 

14 



63 

5.918  Ft. 

1 

2 

20 

2 

68 

6.170  Ft. 

23 

4 

74 

6.045  Ft. 

1 

11 

72 

5.680  Ft. 

— 

3 

17 

! 

67 

6.166  Ft. 

10 

3 

70 

6.073  Ft. 

3 

■ 

67 

5.598  Ft. 

3 

16 

1 

67 

5.803  Ft. 

1 

15 



68 

6.281  Ft. 

6 

7 



56 

6.621  Ft 



■> 

26 

1 

69 

6,616  Ft. 



t 

10 



65 

5.807  Ft 



2 

12 

1 

68 

6.408  Ft. 



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9 



67 

6,638  Ft. 



4 

14 



63 

5.978  Ft. 



2 

9 

2 

70 

6.302  Ft. 

i 

7 

1 

67 

5.613  Ft. 

4 

25 

1 

67 

5.868  Ft. 





6 

15 

91 

9,117  Ft. 



4 

14 

1 

65 

6,310  Ft 

— 

5 

19 

3 

68 

6.485  Ft. 

6 

33 

4 

69 

7.961  Ft. 

1 

20 

69 

6.375  Ft. 

6 

14 

61 

6.412  Ft. 

1 

36 

6 

73 

10.081  Ft. 

Callahans  and  the  Murphys...  — 

Captain   Salvation   — 

Divine  Woman,  The   — 

Enemy,   The   1 

Fair  Co-Ed,  The   — 

Foreign  Devils   — 

Frontiersman,   The   1 

Garden  of  Allah,  The   2 

In  Old  Kentucky   — 

Latest  From  Paris,  The   — 

London  After  Midnight   — 

Lovelorn    1 

Man,  Woman  and  Sin   2 

Mockery    2 

On  Ze  Boulevard   — 

Patsy,  The   — 

Quality  Street    — 

Road  to  Romance,  The   — 

Rose- Marie    — 

Smart  Set,  The   — 

Spring   Fever   1 

Student  Prince,  The   — 

Tea  for  Three   — 

Thirteenth  Hour,  The   — 

Twelve  Miles  Out    — 

Unknown,  The   — 

West  Point   — 

PARAMOUNT 

Barbed  Wire   — 

Beau   Geste   3 

Beau  Sahrenr   3 

Chang    — 

City  Gone  Wild,  The   — 

Doomsday    — 

Drums  of  the  Desert   — 

Feel  My  Pulse   — 

Figures  Don't  Lie   — 

Firemen,  Save  My  C  hild   1 

Gay  Defender,  The   1 

Gentleman  of  Paris,  A   — 

Gentlemen  Prefer  Blondes....  — 

Get  Your  Man   — 

Honeymoon  Hate   — 

Hula   — 

Jesse  James   2 

Last  Command,  The   — 

Last  Outlaw,  The   — 

Last  Waltz,  The   1 

Legion  of  the  Condemned   — 

Love  and  Learn   — 

Madame  Pompadour   1 

Man  Power   — 

Metropolis    4 

Nevada    — 

Night  of  Mystery,  A   — 

Now  We're  in  the  Air   — 

Old   Ironsides   1 

One  Woman  to  Another   2 

Open   Range   — 

Partners  in  Crime   — 

Pioneer  Scout,  The   — 

Red  Hair   _ 

Rolled  Stockings   1 

Rough   Riders.   The   5 

Running  Wild   2 

Secret  Hour,  The   — 

Serenade    — 

Service  for  Ladies   1 

Shanghai  Bound   1 

She's  a  Sheik   — 

Showdown,  The   — 

Soft  Cushions   1 

Speedy   — 

Sporting  Goods   — 

Spotlight.  The   1 

Stark  Love   2 

Swim.  Girl.  Swim   — 

Tell  It  to  Sweeney   1 

Ten  Modern  Commandments..  — 

Tillie's  Punctured  Romance...  2 

Time  to  Love   2 

Two  Flaming  Youths   — 

Under  the  Tonto  Rim   — 

Underworld    — 

Way  of  All  Flesh.  The   — 


We're  All  Gamblers  

Whirlwind  of  Youth,  The... 

Wife  Savers  

Woman  on  Trial,  The  

PATHE-DEMILLE 

Angel  of  Broadway,  The.... 

Chicago  

Country  Doctor,  The  

Dress  Parade,  The  

Fighting  Eagle,  The  

Girl  in  the  Pullman  

Harp  in  Hock,  A  

Heart  Thief,  The  

His  First  Flame  

lxopard  Lady,  The  

Let  'Er  Go  Gallegher  

Main  Event,  The  

Night  Flyer,  The  

Rejuvenation  of  Aunt  Mary.  . 

Stand  and  Deliver  

Wise  Wife,  The  

Wreck  of  the  Hesperus,  The. 
Yankee  Clipper,  The  

STATE  RIGHTS 

Satin   Woman,  The  

TIFFANY-STAHL 

Lightning   

Streets  of  Shanghai  

Wild  Geese  

UNITED  ARTISTS 

Circus,  The  

College   

Devil  Dancer,  The  

Dove,  The   

Gaucho,  The  

Magic  Flame,  The  

My  best  Girl  , 

Sadie  Thompson   

Sorrell  and  Son  

'I' wo  Arabian  Knights  

UNIVERSAL 

Alias  the  Deacon  

Back  to  God's  Country  

Beware  of  Widows  

Cat  and  the  Canary,  The  , 

Chinese    Parrot.  The  

Claw,  The  

Cohens  and  Kellys  in  Paris.  .  .  , 

Fast  and  Furious  

Four  Flusher,  The  

Hero  for  a  Night,  A  

Irresistible  Lover,  The  

I^es  Miserables  

Lone   Eagle,  The  

Man's  Past.  A  

On  Your  Toes  

Out  All  Night  

Painting  the  Town  

Prairie   King,  The  

Silk  Stockings  

That's  My  Daddy  

Thirteenth  Juror,  The  

WARNER  BROS. 

Black  Diamond  Express,  The. 

Bush   Ix-agucr,  The  

Climbers.  The  

College  Widow.  The  

Dearie   

Desired  Woman,  The  

Fortune  Hunter,  The  

Girl  from  Chicago,  The  

Good- Time  Charley  

Ham  and  F.ggs  at  the  Front., 

Heart  of  Maryland   

lazz   Singer,  The  

Million  Bid.  A  

Missing  Pink.  The  

( >ld  San  Francisco  

One  Round  Hogan  

Slightly  Used  

W  hen  a  Man  !>>ves  , 


1574 


Motion    P  ic  tur  e  News 


More  Trade  Paper  Advertising  Urged 
by  Exhibitors  of  Northern  Minnesota 

AT  a  meeting  of  northern  Minnesota  exhibitors  held 
last  week,  prior  to  the  convention  of  the  Northwest 
Theatre  Owners'  Association  in  Minneapolis,  a  reso- 
lution was  adopted  advocating  more  trade  paper  advertis- 
ing, according  to  a  dispatch  to  Variety. 

The  resolution  adopted  by  the  meeting  called  upon 
producers  and  distributors  to  patronize  the  advertising 
columns  of  trade  papers  more  liberally  in  order  to  keep 
theatre  owners  more  fully  informed  concerning  forthcom- 
ing productions. 

The  resolution  stated  that  it  is  the  sense  of  the  body 
that  trade  papers  "are  of  vital  importance  to  the  industry" 
and  views  with  alarm  the  present  move  to  curtail  trade 
paper  advertising. 


Salt  Lake  School  Sued 

Exhibitors  Protest  Regular  Commercial  Picture  Shows 
With  Admission  Fee  Charged 

sponsoring  the  entertainments.  The  affairs 
are  given  by  an  organization  known  as  the 
Student  Body  of  North  Summit  High 
School.  The  entertainments,  it  is  alleged, 
form  no  part  of  the  school  curriculum  and 
are  not  confined  to  students  of  the  high 
school,  but  the  general  public  is  invited  and 
urged  to  attend. 

It  is  charged  that  the  entertainments  add 
greatly  to  the  school  district  for  fuel,  light, 
heat,  janitor  service  and  the  general  upkeep 
of  the  building,  and  that  no  part  has  ever 
been  paid  from  the  proceeds.  The  defen- 
dants are  alleged  to  be  allowing  the  use  of 
the  trucks  owned  by  the  school  district  for 
use  in  transporting  students  to  and  from 
the  entertainments  without  charge. 

The  purpose  of  the  suit  is  to  prevent 
school  districts  which  are  tax  exempt  and 
exempt  from  purchasing  a  theatre  license, 
from  entering  into  competition  with  legiti- 
mate privately  owned  theatres.  The  exhibi- 
tors charge  that  it  is  un-American  and  un- 
fair to  permit  public  institutions  which  are 
supported  and  maintained  by  taxation  to 
enter  into  the  field  of  commercialism  and 
into  competition  with  taxpayers.  The  case 
will  undoubtedly  be  appealed  to  the  Su- 
preme Court  of  the  state  regardless  which 
side  gets  a  favorable  decision.  It  is  the  con- 
tention of  the  defendants  that  they  should 
be  permitted  to  furnish  entertainments  to 
the  students  in  order  to  utilize  their  leisure 
time. 


Educational   Program  for 
June  Contains  12  Films 

Educational 's  line-up  of  short  features 
for  June  contains  12  subjects. 

Lupino  Lane  does  a  travesty  on  wild 
western  thrill  drama  in  "Hectic  Days." 
"Big  Boy"  is  cast  as  an  orphan  in  "The 
Gloom  Chaser."  "Rah,  Rah,  Rah!"  is 
the  new  starring  comedy  for  Dorothy 
Devore.  Lloyd  Hamilton  is  pictured  as  a 
soda  jerker  in  "A  Home  Made  Man." 
George  Davis  and  Monty  Collins  form  the 


ALT  LAKE  CITY  is  involved  in  a  suit 
which  will  determine  the  right  of  high 
^ — ™  schools  to  exhibit  commercial  type 
pictures  in  their  auditoriums  for  profit.  The 
complaint  charges  that  the  Board  of  Educa- 
tion has  permitted  North  Summit  High 
School  building  to  be  used  for  the  exhibi- 
tion of  ordinary  commercial  pictures,  ly- 
ceum  entertainments,  minstrel  shows,  dra- 
mas and  operas.  It  is  alleged  that  all  of 
these  entertainments  have  been  held  for 
private  commercial  purposes  for  profit. 

The  case  was  instituted  by  George  Beard 
as  a  taxpayer  and  theatre  owner,  and  mem- 
ber of  the  Motion  Picture  Theatre  Owners 
of  Utah.  It  was  brought  against  the  Board 
of  Education  of  the  North  Summit  High 
School  district,  a  body  corporate,  and  the 
individual  members  of  said  board.  All  of 
the  evidence  has  been  submitted  and  Judge 
M.  L.  Ritchie  has  it  under  advisement. 

It  is  alleged  that  at  the  entertainments 
an  admission  fee  is  charged  and  that  none 
of  the  proceeds  have  gone  to  the  treasury 
of  the  school,  but  to  the  person  or  persons 


West  Coast  Manager  Is 
Slain  by  Bandit 

JOSEPH  F.  MALOY,  25  years  old, 
assistant  manager  of  the  West 
Coast  California  Theatre  at  San 
Diego  was  killed  by  a  bandit  last  Sun- 
day night  when  his  office  was  entered 
with  intent  to  secure  the  Sunday  re- 
ceipts. The  bandit  evidently  lost  his 
nerve  after  shooting  Maloy  through 
the  jugular  vein  and  fled  the  scene  in 
a  car  with  another  man. 

The  police  were  soon  in  pursuit  and 
the  bandits  abandoned  their  car  and 
separated,  following  a  gun  battle  with 
the  officers.  One  of  the  bandits  was 
killed  and  one  officer  shot  through  the 
shoulder,  but  the  killer,  thought  to  be 
wounded,  escaped.  Maloy,  the  slain 
man  was  a  native  of  Pennsylvania  and 
had  been  with  West  Coast  for  four 
years. 


comedy  team  of  "Who's  Lyin"?" 

Two  Cameo  Comedies,  "Crown  Me,"  fea- 
turing Wallace  Lupino,  and  "Sailor  Boy," 
featuring  Monty  Collins,  are  on  the  pro- 
gram. There  will  be  the  usual  Lyman  H. 
Howe's  Hodge-Podge  and  Curiosities  re- 
leases. A  summer  month  release  is  the 
Bruce  Outdoor  Sketch,  "Thoughts  While 
Fishing" — "Silver  Shadows."  The  two 
Felix  the  Cat  animated  cartoon  comedies 
are  "Felix  the  Cat  in  Outdoor  Indore"  and 
"Felix  the  Cat  in  Futuritzy." 


St.  Louis  Merchants  Wage 
War  on  Blue  Law 

A  threat  to  force  St.  Louis  police  and 
court  officers  to  strictly  enforce  Missouri's 
ancient  blue  laws  if  the  St.  Louis  Sunday 
closing  ordinance  against  delicatessen  own- 
ers is  applied,  has  been  made  by  J.  W. 
Stokes,  president  of  the  Delicatessen  and 
Confectionery  Merchants'  Association,  Inc. 
The  delicatessen  men  plan  to  carry  their 
tight  to  the  Supreme  Court,  and  if  they  lose 
there  they  will  then  demand  that  all  of 
Missouri's  blue  laws  be  observed  to  the 
letter.  That  means  that  all  the  motion 
picture  theatres  and  other  amusement 
places  of  St.  Louis  will  be  forced  to  close 
their  doors. 

Stokes'  threat  was  the  result  of  a  deci- 
sion handed  down  April  30'  by  Circuit 
Judge  Robert  W.  Hall  dissolving  the 
temporary  injunction  granted  the  delica- 
tessen men  and  enjoining  the  police  from 
enforcing  the  closing  ordinance. 


Berlin  and  Silvers  to  Do 
Music  for  Jolson  Film 

Irving  Berlin  will  write  a  special  song 
number  for  Al  Jolson  in  "The  Singing- 
Fool,"  which  is  to  be  started  at  the  War- 
ner Bros,  studio  on  June  1.  The  remainder 
of  the  music  incidental  to  the  new  Vita- 
phone  film  will  be  composed  by  Lou  Silvers, 
who  wrote  a  special  song  for  "The  Jazz 
Singer"  and  arranged  the  score.  An  item 
of  interest  in  connection  with  "The  Singing 
Fool"  is  that  Lloyd  Bacon  will  be  its  di- 
rector. 

Vitaphone  activities  on  the  18  Warners' 
pictures  for  next  year  as  well  as  the  spe- 
cials the  company  will  put  out  will  be 
supervised  by  Mr.  Silvers,  appointed 
musical  director  general  of  the  Vitaphone 
Symphony  Orchestra. 


First  Division  Opening  Own 
New  England  Exchanges 

Its  own  exchanges  in  Boston  and  New 
Haven  will  shortly  be  opened  by  First 
Division  Distributors  in  connection  with 
Harry  G.  Segal.  The  new  exchanges  will 
be  directly  in  charge  of  Mr.  Segal  with 
headquarters  in  Boston,  and  will  offer  First 
Division  product  to  six  New  England  states. 


Chester   Conklin  Renews 
Paramount  Contract 

Chester  Conklin,  screen  comedian,  signed 
this  week  a  new  contract  with  Paramount. 
He  recently  was  teamed  by  Paramount  with 
W.  C.  Fields.  Plans  are  now  being  made 
for  new  starring  vehicles  for  him. 


May     12,    19  28 


1575 


Columbia  Sets  Sessions 

Season  s  Product  and  Sales  Policies  to  Re  Discussed  at 
Los  Angeles,  New  York  and  Chicago 


7  New  Films  to  Start 
in  May  at  Burbank 

THE    current    month    which  has 
Been  film  inn  begin  on  three  new 
First  National  pictures,  will  see 
four  more  get  under  way  before  the 
end  of  the  month. 

Colleen  Moore  will  begin  work  on 
"Oh  Kay!"  immediately  upon  her  re- 
turn from  Hawaii.  She  is  expected 
back  at  the  studios  about  the  middle 
of  May.  Richard  Harthelmess,  who  is 
also  in  Hawaii,  is  expected  to  return  to 
the  studios  a  week  after  Miss  Moore's 
home-coming,  to  begin  at  once  filming 
"Out  of  the  Ruins."  Billie  Dove  will 
start  on  her  next  picture,  from  a 
Parisian  play,  within  a  week,  under  the 
direction  of  Alexander  Korda. 

The  first  joint  stellar  production  for 
Dorothy  Mackaill  and  Jack  Mulhall, 
"Applesauce,"  will  pet  under  way  to- 
wards the  end  of  the  month.  No  di- 
rector has  yet  been  assigned.  Photog- 
raphy was  started  last  week  on  "The 
Phantom  City"  and  "Heart  to  Heart." 


Lois   Wilson  and  Horton 
Acting  in  Stage  Play 

Between  stages  of  their  picture  work, 
Lois  Wilson  and  Edward  Everett  Horton 
are  appearing  in  "The  Gossipy  Sex,"  a 
stage  comedy,  at  the  Vine  Street  Theatre 
in  Hollywood.  Miss  Wilson  entered  the 
cast  opposite  the  comedian  on  Friday  night, 
April  27.  She  is  assuming  the  place  of 
Harrietta  George,  who  was  suddenly  called 
to  New  York.  At  the  close  of  the  play  Miss 
Wilson  will  immediately  start  work  on  a 
new  screen  vehicle. 

Horton  and  his  brother,  Winter  D.,  have 
taken  lease  on  the  Vine  Street. 


Filming  on  "The  Whip" 
Finished  by  Sam  Rork 

First  National's  race  track  special,  "The 
Whip,"  from  the  Drury  Lane  melodrama, 
has  been  completed  insofar  as  photography 
is  concerned.  The  final  sequences,  a  typical 
English  fox  hunt,  was  filmed  last  week. 
Cutters  and  titlers  are  now  at  work  whip- 
ping the  film  into  the  proper  order  and 
length.  Sam  E.  Rork  supervised  this  pro- 
duction. 


M-G-M   to  Screen  Novel 
by  Hermann  Sudermann 

"Stephen  Tromholt's  Wife,"  a  novel  by 
Hermann  Sudermann,  German  author,  has 
been  purchased  by  Metro-Goldwyn-Mayer, 
and  will  be  filmed'  under  the  title  of  "The 
Wonder  of  Women."  The  story  will  be  the 
second  Sudermann  novel  to  be  filmed  at  the 
M-Gr-M  studio,  th<>  firsl  being  "Flesh  and 
the  Devil." 


Mary    Brian    Signs  New 
Paramount  Contract 

A  new  contract  has  been  signed  by  Para- 
mount and  Mary  Brian,  who  is  at  present 
working  in  "The  Perl'inned  Trap. "  Dur- 
ing the  season  she  is  scheduled  to  appear 
in  a  series  of  films  with  Richard  Arlen,  in- 
cluding "The  Upstart  Gentfenian.'" 


THREE  conventions  will  be  held  by 
Columbia  Pictures  Corporation  tin- 
year,  at  which  will  be  outlined  the 
1928-29  program  and  the  company's  sales 
and  production  policies.  The  meetings  are 
to  be  held  from  May  10  to  12  in  Los  An- 
geles, from  May  17  to  19  in  New  York  and 
from  May  21  to  22  in  Chicago.  Columbia 
will  increase  its  product  for  the  coming 
season  from  thirty  to  thirty-six  features,  the 
most  pretentious  program  ever  conducted  by 
the  company. 

The  western  division  will  open  its  series 
of  sessions  on  May  10  with  Harry  Cohn, 
vice-president,  and  Joe  Goldburg,  recently 
appointed  west  coast  sales  manager  presid1 
ing.  The  gathering  will  be  at  tended  by  pro- 
duction and  sales  executives  now  in  Cali- 
fornia, and  by  the  branch  and  sales  man- 
agers and  the  most  important  members  of 
the  sales  forces  of  Columbia's  four  west 
coast  exchanges. 

The  delegation  will  be  headed  by  I.  E. 
Tillman,  Portland  branch  manager;  L.  J.  Mc 
Ginley,  Seattle  branch  manager;  Jack  Bow- 
ers, Los  Angeles  branch  manager  and  Phil 
Weinstein,  San  Francisco  branch  manager. 
Harry  Cohn  will  open  the  meeting  with  an 
outline  of  the  company's  production  plans, 
which  include  ten  specials  and  twenty-six 
program  pictures.  Elmer  Harris,  head  of 
the  scenario  department,  will  outline  the 
stories,  and  Joe  Goldburg  will  tell  of  the 
sales  policies. 

The  second  meeting  in  New  York  will 
bring  together  the  representatives  of  the 
eastern  division.  This  session  will  be  pre- 
sided over  by  Cecil  Maberry,  Columbia  sales 
manager.  Others  who  will  address  the  meet- 
ing are,  Jack  Cohn,  treasurer  of  the  com- 
pany; General  Manager  Macgowan,  and 
Alex  Moss,  director  of  advertising  and  pub- 
licity. 

The  Mid-West  Division  will  hold  its  meet- 
ing at  Chicago  starting  May  21.  It  will  be 
attended  by  all  branch  and  sales  managers 
who  are  not  present  at  the  other  two.  Jack 
Cohn,  Cecil  Maberry,  Claude  Macgowan  and 
Alex  Moss  will  form  the  home-office  delega- 
tion. 

The  three  division  get-togethers  will  be 
followed  by  a  series  of  smaller  meetings 
in  each  territory.  They  will  be  presided  over 


by  Cecil  Maberry,  who  will  start  on  a  tour 
of  the  country  immediately  after  the  close 
of  the  Chicago  convention. 

Columbia  announces  the  following  stars 
under  contract  for  the  coming  season;  Jack 
Holt,  Hobarl  Bosworth,  Lois  Wilson.  Pert 
Lytell,  Lva  de  Pntli,  Petty  Compson  and 
Margaret  Livingston.  Among  the  directors 
signed  are,  (ieorge  B.  Seitz,  Frank  Oapra, 
Walter  Lang  and  Irwin  Willat. 


Dietz  Now  Visiting  Culver 
City  Studios  of  M-G-M 

Howard  Diet/,,  Metro-Goldwyn-Mayer  di- 
rector of  publicity,  advertising  and  ex- 
ploitation, is  now  on  his  annual  visit  to  the 
M-G-M  Culver  City  studio,  lining  up  pro- 
motion plans  for  the  coming  year.  He  pro- 
ceeded directly  to  the  coast  from  the  West- 
ern regional  convention  of  M-G-M  at  Kan- 
sas City,  which  was  concluded  May  1st. 

During  his  absence,  Silas  F.  Seadler,  ad- 
vertising manager,  is  in  charge  of  the  New 
York  office. 


Dorothy  Devore  Signs  for 
New  Educational  Series 

Dorothy  Devore,  who  has  been  in  New 
York  City  for  some  time  on  an  extended 
vacation,  has  been  signed  by  Educational 
to  make  a  series  of  six  two-reel  starring 
comedies  next  season. 

Miss  Devore  returned  to  Short  Feature 
comedies  last  season  after  playing  for  sev- 
eral years  in  feature  length  production-. 
Previous  to  that  she  had  played  in  one  and 
two-reel  comedies. 


3  New  Paramount-Christie 
Releases  for  June 

Bobby  Vernon,  starring  in  "Hold  Kr 
Cowboy,"  heads  the  June  Christie  comedy- 
releases  on  the  Paramount  schedule.  The 
other  Christie  comedies  for  the  month  are 
"Say  Uncle,"  featuring  Jack  Duffy,  and 
"Slippery  Heels,"  starring  Jfmmie  Adams. 


R.  H.  Cochrane  Assures  "U"  Salesmen 
Company  Is  Not  for  Sale 

RH.  COCHRANE  vice-president  of  Universal,  in  a  message  to  the 
company  convention  in  San  Francisco  this  week  assured  the  Bales- 
*  men  ami  executives  present  that  all  rumors  i<>  the  effect  thai  I  ni- 
vers;il  might  he  sold  were  groundless  and  that  Carl  Laemmle  would  not  -.11 

under  any  circumstances. 

Mr.  Cochrane  also  informed  the  salesmen  that  Mr.  Laemmle  had 
turned  down  a  profit  of  $500,000  which  In-  had  been  offered  for  the  picture 
rights  to  tin-  Ziegfeld  musical  show,  "Showboat,"  which  I  ni  versa]  will 
produce  on  a  large  -talc,  \nother  offer  which  Mr.  Laemmle  had  turned 
down,  said  Mr.  Cochrane  was  one  of  $100.(100  for  the  rights  to  "Broad- 
way," for  which  S22.">.000  was  paid  last  Summer.  The  San  Francisco  con- 
vention is  the  last  of  three  held  1»>  the  company,  the  other-  having  been 
ai  Atlantic  City  ami  St.  Louis. 


1576 


Motion    Picture  News 


Schenck  Denies  That  M-G-M  Will 
Distribute  Hoover  Films 

IN  response  to  inquiries  by  the  press  as  to  the  selection  of  Metro-Gold- 
wyn-Mayer by  the  Herbert  Hoover  Campaign  Headquarters  to  produce 
a  campaign  picture.  Nicholas  M.  Schenck,  President  of  Metro-Gold- 
wyn-Mayer, stated: 

"I  have  read  in  the  morning  papers  the  news  story  that  'arrangements 
have  been  made  with  the  Metro-Goldwyn-Mayer  Pictures  Corporation  to 
prepare  a  campaign  film."  This  is  an  error  of  reporting,  since  we  have 
never  been  approached  in  such  a  matter  either  in  the  East  or  at  our  studios 
in  California.  The  statement  in  today  s  press  is  the  first  we  have  heard 
of  such  a  plan." 


"J.  D."  to  Invade  U.  S. 

Is  Ready  to  Distribute  Five  British  Productions  Here 

and  in  Canada 

By  Arrangement  with  Kinematograph  Weekly 


LONDON,  April  26.— Since  the  incep- 
tion, a  few  weeks  ago,  of  United  Mo- 
tion Picture  Producers,  Ltd.,  J.  ]). 
Williams,  the  managing  director,  has  been 
very  busy  securing  .recent  British  pictures 
for  distribution  in  Tj.  S.  and  Canada,  and 
has  been  successful  in  obtaining  half  a 
dozen. 

The  names  of  these  will  be  shortly  made 
known.  In  conversation  with  "J.  D."  this 
week,  the  Kine,  learned  that  the  most  im- 
portant is  "A  South  Sea  Bubble,"  now  in 
its  final  editing  stages  by  T.  Hayes  Hunter. 

This  Gainsborough  picture,  starring  Ivor 
Novello,  is,  of  course,  based  on  Roland 
Pert  wee's  story  which  ran  in  the  Saturday 
Evening"  Post.      •  '• 

Mr.  Williams  declared  that  this  film  is 
calculated  to  appeal  widely  on  the  other 
,-,ide,  ,-ind  will  enhance  Novello 's  reputation 
enormously. 

This  project  has  far-reaching  potentiali- 
ties. "J.  D:,"  who  made  the  Elstree  stu- 
dio possible,  has  never  wavered  from  his 
conviction  that  production,  to  be  successful, 
must  be  made  for  a  world  market.  He  is  a 
fervent  advocate  of  British  effort  in  this 
direction,  and  his  aims  are  a  great  deal 
wider  than  the  mere  handling  of  completed 
product. 

It  is  his  intention  of  developing  on  the 
other  side  the  first  real  organization  en- 


tirely devoted  to  the  exploitation  of  British 
and  other  European  films.  Hitherto  all 
such  attempts  have  failed  in  the  face  of 
insuperable  obstacles. 

"J.  D. "  declares  that  America  is  seeking 
novelty  in  settings,  and  that  European  men- 
tality, properly  schooled  in  the  technique 
of  story  presentation,  is  going  to  be  eagerly 
welcomed.  He  regards  the  all-British  insu- 
larity of  certain  firms  as  a  real  obstacle  to 
their  own  advancement;  for  Hollywood's 
present  predominance  can  be  largely  attri- 
buted to  its  freedom  from  this  narrow  na- 
tional attitude. 

"J.  D.'s"  venture  is  a  bold  one,  and  it 
is  frankly  difficult  to  think  of  another  man 
better  qualified  to  carry  it  into  effect.  His 
record  in  the  industry  is  one  of  a  man  who 
has  several  times  achieved  apparent  impos- 
sibilities, and  his  knowledge  of  the  Ameri- 
can exhibiting  angle  is  unique. 

Burr  Adds  Players  to 
"Black  Magic"  Cast 

A  number  of  plavers  have  been  cast  for 
"Black  Magic,"  C."  C.  Burr's  forthcoming 
First  National  picture  starring  Johnny 
Hines.  The  production  is  now  well  under 
way  before  the  battery  of  cameras  at  the 
Tec  Art  Studio,  in  Hollywood.  Among 
those  figuring  prominently  are  Edmund 
Breese,  Charles  Giblyn,  Henry  Herbert, 
Walter  James,  Betty  Egan,  Kashi  Heraldi 
and  Fred  Kelsey. 

Columbia  Will  Release 
"Modern  Mothers"  May  13 

Columbia's  second  release  for  May  is 
"Modern  Mothers,"  officially  ready  for  ex- 
hibition on  May  13.  Helene  Chadwick  ap- 
pears as  the  actress  mother  in  this  pro- 
duction. Barbara  Kent  is  the  daughter  and 
Douglas  Fairbanks,  Jr.,  is  the  boy. 

Change  Titles  of  2  Alice 
White  Pictures 

The  titles  of  two  of  the  four  First  Na- 
tional pictures  in  which  it  has  been  an- 
nounced that  Alice  White  will  be  starred 
during  the  season  of  1928-29  have  been 
changed.  "Hot  Stuff"  will  be  the  title 
under  which  Robert  Carr's  Smart  Set  story 


of  "Bluffers"  will  appear  upon  the  screen. 
"Ritzy  Rosie"  will  be  the  release  title  for 
the  vehicle  announced  as  "Rosie  of  the 
Ritz, "  an  original  by  Charles  Beahan  and 
Garrett  Fort.  Another  White  film  will  be 
"On  the  Air,"  story  by  Paul  D.  Augusburg. 

Miss  White's  first  picture  for  the  new 
season  will  be  ' '  Show  Girl, ' '  from  the  J.  P. 
McEvoy  story  serialized  in  Liberty  Maga- 
zine. Alfred  Santell  has  been  assigned  the, 
direction.  James  T.  0 'Donahue  is  writing 
the  adaptation  and  continuity.  * 
  \  '  '  1 

"Blue"    Sunday  Question 
Stirs  Tampa,  Fla. 

Tampa  is  in  the  throes  of  a  "blue"  Sun- 
day agitation.  Arising  a  couple  of  weeks 
ago  when  Sunday  baseball  came  up,  the 
question  has  been  prodded  into  life.  The 
Tampa  papers,  the  Mayor  and  several  civic 
societies  came  out  in  favor  of  the  Sunday 
baseball  games  which  were  vigorously  op^ 
posed  by  the  Tampa  Ministers'  Association. 
The  public  showed  their  favor  for  the  Sun- 
day sport  by  forming-  the  largest  crowd 
ever  to  attend  a  baseball  game  in  Tampa 
when  the  game  was  held  last  Sunday.  Both 
teams  and  officials  were  arrested  following 
the  game  but  were  later  released  after 
bonds  were  posted.  The  cases  will  be  tried 
soon  in  the  Court  of  Crimes. 

A  committee  formed  by  the  ministers  met 
with  the  managers  of  the  ball  teams  and 
then  appeared  before  the  Board  of  Repre- 
sentatives of  Tampa  demanding  the  passage 
of  an  ordinance  prohibiting  all  forms  '  of 
Sunday  amusement,  or  td  call  am  ejection 
and  have  the  people  vote  on  the  issue.  The 
Tampa  Ministers'  Association  took  the 
stand  that  all  activities  shall  be  prohibited 
in  Tampa  except  their  own. 

Roach   Studio  Reopened; 
Chase  Comedy  in  Work 

Actual  production  has  been  started  at 
the  Roach  studios,  following  the  reopening 
last  Monday  after  a  five  weeks/  vacation. 
The  Charley  Chase  unit  started  -a  society 
comedy  for  M-G-M  release  the  .first  part  of 
the  week.  A  supporting  cast  chosen  by 
Leo  McCarey  includes  Ed.  Kennedy,  Gene 
Morgan,  Vivien  Oakland,  and  Anita  Gar- 
vin.   Hal  Yates  is  directing.^ 


Anita  Stewart  Will  Wear 
Mask  in  Columbia  Film 

In  "Name  the  Woman,"  her  new  picture 
for  Columbia,  Anita  Stewart  will  have  her 
face  covered  by  a  Behda-like  Mask.  She 
will  depend  entirely  on  her  hands  and  the 
movements  of  her  body  to  put  over  her  re- 
actions. The  mask  will  play  an  important 
part  in  building  up  the  suspense  of  the 
mystery  story.  1     '  1 


"War  in  the  Dark"  Now  in 
Production 

Conrad  Nagel  was  selected  last  week  for 
the  leading  male  role  in  "War  in  the 
Dark,"  Greta  Garbo's  new  starring  vehicle 
for  Metro-Goldwyn-Mayer ,  and  this  film 
has  gone  into  production  under  the  direc- 
tion of  Fred  Niblo.  Bess  Meredyth  did  the 
adaptation. 


F.  J.  McConnell  Heads 
"U"  Serial  Department 

FRED  J.  McCONNELL,  who  several 
years  ago  left  the  short  subject 
department  of  Universal  to  enter 
the  trade  paper  field,  has  re-enrolled 
under  the  Laemmle  banner  and  will 
devote  his  attention  to  serials.  He  last 
week  addressed  the  sales  convention  of 
Universal  workers  in  San  Francisco. 

Mr.  McConnell  has  lately  produced 
independently  for  Pathe.  In  the  new 
line-up  of  Universal  serials  he  will  deal 
with  five  productions.  They  are:  "Tar- 
zan  the  Mighty,"  story  by  Edgar  Rice 
Burroughs,  to  star  Frank  Merrill ;  "The 
Final  Reckoning,"  by  Henty;  "The  Pi- 
rate of  Panama,"  by  William  McLeod 
Raine;  "The  Mystery  Rider,"  by  George 
Morgan,  and  "The  Diamond  Master," 
by  Jacques  Futrelle. 


y    12,    19  28 


1577 


Producers  Show  Profits 

Paramount,  Warner  and  M-G-M  Financial  Statements 
Indicate  Banner  Year  in  Industry 


Board  of  Trade  Bans  Non-Theatrical 
Sales  by  Imposition  of  Fines 

EXCHANGES  in  Oklahoma  City  and  Dea  Moines  are  cooperating  with 
exhibitors  and  refusing  to  sell  pictures  to  schools  and  churches  for 
non-theatrical  use.   From  Oklahoma  comes  word  thai  practically  all 
exchanges  have  discontinued  sales  to  non-theatrical  houses  and  thai  \sitb 
few  exceptions  pictures  hooked  for  non-theatrical  hou-»>   arc  coming 
through  houses  outside  of  Oklahoma. 

The  Board  of  Trade  at  Des  Moines  has  issued  instructions  to  it-  mem- 
bers not  to  sell  product  to  schools  and  churches  for  non-theatrical  use. 
A  penalty  has  been  set  at  $25  for  the  first  offense.  $50  for  the  second  and 
expulsion  from  the  board  for  the  third. 


Great  Activity  in  Talking 
Movie  Field 

(Continued  from  Page  1569) 

pany,  with  the  object  of  producing  films 
for  instructive  purposes  in  schools  and  uni- 
versities. The  corporation  papers  were  filed 
last  week  with  a  capital  stock  of  $1,000,000. 

Dr.  Thomas  E.  Finegan,  formerly  with 
the  New  York  State  Education  Dept.  and 
at  one  time  head  of  the  state  school  system 
of  Pennsylvania,  is  head  of  the  new  East- 
man unit  and  is  general  manager  as  well. 
Dr.  C.  E.  K.  Mees,  director  of  the  Eastman 
Kodak  Research  Laboratories,  is  vice-presi- 
dent. The  directors  are:  L.  B.  Jones,  M.  B. 
Folsom,  E.  P.  Curtis,  Dr.  Mees  and  Dr. 
Finegan. 

Organization  of  the  company  follows  ten- 
weeks'  experiments  involving  12,000  pupils 
and  176  teachers.  The  experiments  were 
made  in  Chicago,  Denver,  Detroit,  Kansas 
City,  Lincoln,  Newton,  Mass.;  Oakland, 
Cal.;  Rochester,  San  Diego,  Atlanta  and 
Winston-Salem. 

Forty  films  are  ready  and  plans  are  under 
way  for  100  additional. 


"U"   Will   Use  Sound 
in  "Show  Boat" 

Universal  is  planning  to  employ  a  sound 
device  in  connection  with  the  making  of 
their  big  attraction,  "Show  Boat."  It 
is  said  that  the  sound  effects  will  he  em- 
ployed for  about  one-third  the  length  of  the 
picture.  There  will  also  be  recorded  the 
effects  of  a  steamboat  traveling  down  the 
Mississippi,  of  the  negroes  singing,  and  the 
band  leaving  the  boat  and  marching  up  the 
town's  main  street. 

"Show  Boat"  is  to  be  put  into  work 
June  1.  It  is  not  yet  known  just  which  of 
the  sound  reproducing  devices  will  be 
utilized  in  the  making  of  the  picture. 


"The  Tale  of  Two  Cities" 
for  Ronald  Golman 

"The  Tale  of  Two  Cities,"  the  Charles 
Dickens'  novel,  will  be  made  by  Samuel 
Goldwyn  into  a  motion  picture  for  United 
Artists.  Ronald  Column  will  star,  playing 
the  role  of  Sidney  Carton.  Lilli  Damite, 
the  new  Goldwyn  leading  lady,  will  sail 
from  Europe  on  Slay  5  to  play  opposite 
Colman.  The  direction  will  be  by  Herbert 
Brenon, 


Pathe  to  Issue  Immigrant 
Feature  on  June  4 

De  Mille's  production,  "A  Ship  Comes 
In,"  formerly  called  "His  Country,"  will 
be  issued  by  Pathe  on  June  4.  Featuring 
the  trio,  Rudolph  Schildkraut,  Louise  Dres- 
ser and  Robert  Edeson,  the  picture  deals 
with  the  basic  theme  of  patriotism. 


Wyler   Signed   Up  Again 
by  Universal 

Having  finished  the  Universal  feature, 
"Anybody  Here  Seen  Kelly,"  William  Wy- 
ler has  signed  a  new  long-term  agreement 
with  the  Laemnde  studio. 


IT  seems  evident  from  statements  issued 
by  Paramount,  Mctro-Goldwyn-Mayer 
and  Warner  Bros,  that  1928  is  to  be  a 
banner  year  in  the  history  of  the  industry. 
At  least  the  financial  statement  by  Warners 
for  the  first  half  of  their  fiscal  year,  by 
Paramount  for  the  first  quarter  and  by 
M-G-M  for  a  28-week  period  indicate  that 
business  is  exceptionally  good. 

The  Warner  statement  for  the  first  six 
months  shows  a  net  profit  of  .$611,184  and 
Harry  M.  Warner,  president  of  the  com- 
pany, predicts  that  each  of  the  two  remain- 
ing quarters  will  net  about  $450,000,  making 
a  total  for  the  year  of  approximately 
$1,500,000,  after  interest  and  charges. 

Estimated  profits  for  1928  will  be  equal 
to  approximately  .$7.50  a  share  for  the  199,- 
780  shares  of  Class  A,  and  to  about  $3  a 
share  on  the  $550,000  shares  combined  Class 
A  and  Common  stocks. 

'flic  Paramount  first  quarter  statement 
indicates  a  record  year  in  prospect  with 
figures  that  will  even  eclipse  the  high  mark 
of  last  year,  'flic  estimated  earnings  for 
the  first  quarter  of  this  year  are  $2,250,000, 
after  deduction  of  all  charges  and  taxes, 
including  the  undistributed  share  of  earn- 


Plans  for  Opening  of 
"U"  Studio  Announced 

PLANS  lor  the  resumption  of  fea- 
ture production  at  Universal 
City,  the  big  studio  plant  of  Uni- 
versal Pictures,  were  made  public  this 
week. 

The  first  picture  to  go  into  work  will 
be  a  Reginald  Denny  Production  en- 
titled "Red  Hot  Speed,"  slated  to  *tart 
on  May  15th,  under  the  direction  of 
Fred  N'ewmeyer. 

At  the  same  time  Glenn  Tryon  "ill 
start  work  on  his  first  feature,  "The 
Gate  Crasher,"  under  the  direction  of 
William  A.  (  raft.    Tryon  is  now  on  his 

way  to  St.  Louis  to  make  a  personal 
appearance  at  I'niversal's  Middle  West 
Sales  Convention. 

Picture  production  started  at  Uni- 
versal City  this  week  on  "The  Diamond 
Master,"  a  serial  adapted  from  a 
Jacques  Futrelle  story  and  to  be  di- 
rected by  Jack  Nelson. 


ings  of  Balaban  &  Katz  Corporation.  This 
is  equal  to  $.'127  a  share  on  the  687,379 
shares  of  common  stock  outstanding,  com- 
pared with  $2,007,000  or  $3.01  a  share  in 
the  same  three  months  in  1927. 

The  M-G-M  statement  for  the  28-week 
period  ended  March  11,  shows  net  profits  of 
$3,032,838.  Gross  profit  was  $6,307,096; 
operating  expenses,  $3,592,308;  net  operat- 
ing profit,  $2,714,78S  and  miscellaneous  in- 
come $318,050. 


6    Short    Subjects  Form 
Pathe  May  20  Schedule 

Headed  by  Pathe  Review  No.  21.  the 
Pathe  short  feature  program  for  the  week 
of  May  20  consists  of  five  other  subjects: 
"A  Race  with  Death,"  chapter  nine  of  the 
current  serial,  "The  Mark  of  the  Frog"; 
"A  War  Bride,"  an  Aesop  cartoon;  Topics 
of  the  Day  Xo.  21,  and  issues  Nos.  44  and 
45  of  the  Pathe  newsreel. 

In  the  new  Review  are:  "Interesting  Peo- 
ple—A Master  of  Murals,"  "Nice  Babies," 
"The  Legend  of  Laughing  Waters"  and 
"The  Time,  The  Gown,  and  The  Girl." 


Change  Title  Barthelmess 
Picture  for  New  York 

"Kentucky  Courage"  will  be  the  title  of 
First  National's  Richard  Barthelniess  pic- 
ture founded  upon  "The  Little  Shepherd 
of  Kingdom  Come,"  in  the  New  York  ter- 
ritory. Elsewhere  it  will  be  released  under 
the  title  of  the  novel.  It  will  have  its  New 
York  premiere  at  the  Mark  Strand  theatre, 
New  York,  beginning  Saturday.  May  12th. 


F.    N.    Buys  "Saturday's 
Children"  for  Griffith 

"Saturday's  Children."  the  play  by 
Maxwell  Anderson,  has  been  bought  for 
motion  pictures  by  First  National.  It  will 
serve  as  one  of  Corinne  Griffith's  stellar 
productions  under  her  new  contract  with 
First  National.  The  play  played  41  weeks 
on  Broadway. 


1578 


Motion    Picture  News 


Censorship  of  Talking  Pictures  to 
Be  Tested  in  N.  Y. 

THE  question  as  to  whether  the  New  York  state  censorship  board  has 
jurisdiction  over  sound  in  motion  pictures  will  be  tested  in  a  friendly 
suit  with  one  of  the  companies  producing  this  type  of  film. 
James  Wingate,  director  of  the  censorship  commission,  said  this  week 
that  the  board  maintains  it  has  jurisdiction  over  the  "talkies."  The  point 
has  already  been  raised  in  Pennsylvania,  where  Vitaphone  was  denied  a 
temporary  injunction  against  the  censorship  board  of  that  State,  but  the 
final  disposition  of  the  case  has  not  yet  been  made. 

Mr.  Wingate  is  closely  observing  developments  in  the  Pennsylvania 
situation. 


M-G-M  Assigns  Directors 

Many  of  New  Seasons  Features  Under   Way  With 
Others  in  Preparation  for  Starting 


METRO  -  GOLDWYN  -  MAYER  has 
made  a.  number  of  directorial  as- 
signments for  pictures  to  be  pro- 
duced on  the  1928-29  program.  There  are 
twenty-four  of  these  directors  at  the  studio 
busy  turning  out  pictures  or  preparing  to 
do  so. 

Aside  from  those  announcements  already 
made  of  directorial  assignments,  Tod 
Browning  will  direct  Lon  Chaney  in  "West 
of  Zanzibar,"  as  well  as  in  other  pictures 
during  the  season.  "While  the  City 
Sleeps,"  another  Chaney  vehicle  of  New 
York  underworld  life,  will  be  directed  by 
Jack  Conway. 

Nick  Grinde,  recently  signed  as  a  direc- 
tor, will  direct  several  Tim  McCoy  West- 
ern films,  the  first  of  which  will  be  "Beyond 
the  Sierras."  William  Nigh  has  been  as- 
signed to  the  direction  of  "Four  Walls," 
an  adaptation  of  the  stage  play. 

Edward  Sedgwick  is  engaged  in  directing 
Buster  Keaton's,  "The  Cameraman,"  and 
is  likely  to  direct  other  comedies  during  the 
course  of  the  year.  Victor  Seastrom  ap- 
pears on  the  Metro-Goldwyn-Mayer  release 
schedule  for  1928-29  with' the  Lillian  Gish 
starring  picture,  "The  Wind,"  an  adapta- 
tion of  Dorothy  Scarborough's  novel.  Lars 
Hanson  has  the  male  lead. 

Sam  Wood,  who  directed  "Rookies,"  the 


Karl  Dane-George  K.  Arthur  picture,  and 
William  Haines  in  "Telling  the  World," 
will  have  as  his  first  picture  for  next  season 
"Ballyhoo,"  with  Norma  Shearer  as  the 
star. 

diet  Withey  is  directing  Tim  McCoy  in 
the  first  of  the  coming  year's  series  of  Mc- 
Coy outdoor  adventure  films,  and  Frank 
Capra  is  to  direct  ' '  Brotherly  Love, ' '  a  new 
Karl  Dane-George  K.  Arthur  co-starring 
comedy.  Malcolm  St.  Clair  has  completed 
"Beau  Broadway)"  a  Lew  Cody-Aileen 
Pringle  co-starring  comedy  for  the  new  sea- 
son, and  Edward  Sutherland  has  completed 
"The  Baby  Cyclone,"  another  Lew  Cody- 
Aileen  Pringle  vehicle  adapted  from  the 
George  M.  Cohan  stage  farce. 

New  First  National  Films 
Employ  Many  Extras 

Long  lines  of  extras  now  crowd  First  Na- 
tional's Burbank  studios,  where  several  pic- 
tures calling  for  large  sets  are  in  produc- 
tion. 

The  finishing  touches  are  being  given  to 
"Happiness  Ahead."  An  elaborate  setting 
is  being  employed  for  Corinne  Griffith's 
"The  Divine  Lady."  Nearly  500  extras 
are  working  in  one  of  its  scenes.  "The 
Barker"  is  utilizing  an  entire  carnival  for 
certain  sequences.  "The  Whip"  will  be 
presently  completed. 

Jack  Mulhall  is  making  some  dramatic 
scenes  for  "The  Butter  and  Egg  Man." 
Charlie  Murray  is  working  on  scenes  for 
"The  Head  Man."  Harry  Langdon  has 
been  staging  parades  and  other  scenes  for 
his  new  comedy.  Billie  Dove  is  about  to 
start  "The  Night  Watch."  Finally,  Mary 
Astor  and  Lloyd  Hughes  are  ready  to  begin 
work  on  "Heart  to  Heart." 

Phil     Gleichman  Heads 
Ohio  Amusement  Go. 

Phil  Gleichman,  for  many  years  active  in 
Detroit  exhibition,  has  acquired  a  substan- 
tial interest  in  the  Ohio  Amusement  Co., 
which  operates  13  neighborhood  houses.  In 
addition  to  Gleichman,  who  has  been  elected 
president,  other  new  officers  are :  Leo  Kel- 
ler, vice-president;  Arthur  Keller,  secretary 
and  treasurer;  Max  Greenhut,  chairman  of 
the  board  of  directors.  Greenhut  is  also  a 
new  shareholder  in  the  firm. 


The  company  plans  to  acquire  and  build 
new  houses  in  Cleveland  and  surrounding 
towns.  Changes  in  the  policies  of  houses 
in  the  circuit  will  be  made  following  an 
analysis  of  each  situation. 


Sixteen    Loew  Houses 
Open  in  Sept. 

Sixteen  houses,  all  under  construction, 
will  be  opened  throughout  the  country  by 
Loew,  beginning  in  September.  Their  capa- 
cities will  range  from  2,400  to  over  4,000. 
As  yet  their  individual  policies  have  not 
been  determined. 

The  list  includes  seven  houses  in  New 
York  and  one  each  in  the  following  cities : 
Jersey  City,  Providence,  Louisville,  Roan- 
oke, Va. ;  London,  England;  Akron,  Ohio. 
The  Providence  and  Louisville  theatres  will 
open  in  September,  the  others  later. 


Sam  Wood  to  Megaphone 
"Ballyhoo"  for  M-G-M 

Sam  Wood,  director  of  M-G-M  features, 
will  take  over  the  megaphone  on  "Bally- 
hoo," a  future  vehicle  for  Norma  Shearer. 
He  will  collaborate  with  Frances  Marion  on 
the  adaptation  and  it  is  anticipated  that 
the  picture  will  enter  production  on  June  1. 


In  and  Out  of  Town 


AL  LICHTMAN,  vice-president  and  gen- 
eral manager  of  distribution  of  United 
Artists,  John  W.  Considine,  Jr.,  general  man- 
ager of  production  of  Art  Cinema  Corpora- 
tion, and  Victor  M.  Shapiro,  advertising  and 
publicity  director  for  United  Artists,  left 
New  York  City  last  week  for  Hollywood. 
They  are  going  West  to  confer  with  Joseph 
M.  Schenck,  president  of  United  Artists. 


WILLIAM  M.  PIZOR,  president  of  Capi- 
.  tol  Productions,  left  New  York  on  a 
motor  sales  tour  which  will  take  him  to  every 
exchange  center  in  the  United  States. 


EVELYN  BRENT,  Paramount  featured 
player,  arrived  in  New  York  last  Eriday 
from  the  Coast  for  a  short  vacation  and  shop- 
ping tour. 


FLORENCE  VIDOR,  Paramount  star, 
and  her  eight  -  year  -  old  daughter, 
Suzanne,  arrived  in  New  York  last  Friday, 
also.  They  are  here  from  the  Coast  for  a 
week's  stay  before  boarding  the  S.  S.  Paris 
for  Europe,  where  they  will  spend  a  two- 
months'  vacation. 


RAY  HALL,  editor  of  Pathe  News,  is  visit- 
ing his  local  men  in  various  mid-Western 
cities,  and  perfecting  plans  for  the  coming  sea- 
son. 


MR.  AND.  MRS.  HAL  ROACH  arrived 
in  New  York  on  Tuesday,  May  8,  on 
the  S.  S.  Majestic,  thus  coming  to  the  last 
lap  of  their  'round-the-world  voyage,  which 
was  started  in  January.  They  will  make  a 
brief  stay  in  the  city  and  then  return  to 
Los  Angeles. 


SAM  EFRUS,  president  of  the  Peerless  Pic- 
tures Corporation,  has  left  New  York  for 
the  Southwest  territory  on  a  sales  trip. 


Standard   Contract  Is 
Adopted  by  Canada 

THE  standard  form  of  moving  pic- 
ture booking  contract,  as  drawn 
up  recently  in  the  United  States, 
has  been  adopted  for  use  in  Canada 
with  minor  alterations,  according  to 
official  announcement  of  Col.  J.  A. 
Cooper,  president  of  the  Motion  Pic- 
ture Distributors  and  Exhibitors  of 
Toronto,  Canada.  Changes  of  names 
and  the  inclusion  of  reference  to  Ca- 
nadian Customs  duties  on  films  had 
been  made  in  the  form  of  contract  for 
the  Dominion,  but  otherwise  the  agree- 
ment was  essentially  the  same  in  both 
countries. 

Canadian  contracts  are  to  be  filed 
with  the  Motion  Picture  Distributors 
and  Exhibitors  of  Canada  and  are  iden- 
tified by  the  signature  of  the  president 
of  the  Canadian  association.  The 
names  of  Canadian  key  cities  are  in- 
serted. 


May    12,  1928 


1579 


Golf  Tourney  Lining  Up 

Thirty-five  Already  Entered  for  Event  to  Re  Contested 
at  Roekville  Center  May  24 


Ghas.  J.  Eastman  Dies 
After  Long  Illness 

A LOYAL  and  devoted  employee 
was  lost  to  Motion  Picture  News 
when,  on  Friday,  May  4,  Charles 
J.  Eastman  died  in  St.  Luke's  Hospital 
after  an  illness  of  about  ten  weeks. 
Services  were  held  Sunday  afternoon 
at  the  Bender  Funeral  Parlor,  851  Am- 
sterdam Avenue,  and  the  body  was 
taken  to  Keene,  New  Hampshire,  for 
interment  in  the  family  plot. 

Mr.  Eastman  was  born  in  St.  Albans, 
Vt.,  and  was  77  years  old.  At  one  time 
he  was  an  executive  of  the  Cheshire 
Railroad  in  New  England,  and  for  some 
years  he  worked  with  Funk  and  Wag- 
nalls.    Surviving  is  a  daughter. 

Affectionately  known  in  the  News 
office  as  "Colonel,"  he  was  with  us  for 
nine  years.  So  friendly  was  his  nature 
and  considerate  his  heart  that  he  com- 
manded the  respect  of  all  those  with 
whom  he  came  in  contact.  A  large 
circle  of  friends  mourn  his  loss. 


Theatre    Price    War  in 
Omaha 

The  theatre  price  war  in  Omaha  has 
broughl  things  jusl  aboul  down  to  the  bone. 
At  least  four  of  the  downtown  houses  have 
made  one  or  two  cuts  during  the  past  three 
months.  The  last  move  was  for  the  Riviera, 
the  Publix  de  luxe  house,  to  cut  its  week- 
day matinee  from  40c  to  3.">c,  and  to  offer 
n-  balcony  at  night,  except  Saturday  and 
Sunday,  for  40c.  Downstairs  seats  remain 
at  60c' 

Latest  quotations  on  leading  theatres, 
then,  are : 

Riviera    fiOc,  40c,  35c  and  25c 

Orpheum   50c,  35c,  25c 

World    50c,  35c,  25c 

The  Moon,  a  second-class  house,  is  con- 
templating running  matinee  prices  until  7 
p.  m.,  while  the  rest  already  have  let  the 
bars  dow  n  nnt  il  li  :30. 

The  Riviera's  cut  was  the  first  made 
since  the  opening,  but  the  Orpheum  has 
conic  down  twice  recently.  The  World  has 
gone  up  after  installing  Vitaphone  and 
.Movietone. 

Band  Will  Play  "4  Sons" 
Theme  on  Mother's  Day 

The  theme  song  of  "Four  Sons"  has 
found  its  way  through  the  air  to  the  White 
House,  where  it  so  appealed  to  Mrs.  Cool- 
idge  that  she  has  requested  the  U.  S.  Navy 
Band  to  play  "Little  Mother"  on  Mother's 
Day,  May  13th,  it  is  said. 


Featured  Players  Join  Cast 
of  M-G-M's  "4  Walls" 

Carmel  Myers  and  Vera  Gordon  will  have 
roles  in  "Four  Walls,"  which  M-G-M  is 
making  into  a  film  from  an  adaptation  of 
the  stage  play  of  that  name. 

Barbara  Kent  Re-signs 
With  Universal 

Rarbara  Kent  has  signed  a  new  L'niversal 
contract.  Her  latest  role  is  in  "Lone- 
some," in  which  she  plays  opposite  Glenn 
Tryon. 


WITH  the  annual  Spring  film  golf 
tournament  still  two  weeks  away, 
thirty-five  enthusiastic  golfers 
Have  already  filed  their  entries  with  the 
tournament  committee.  The  event  is  to  be 
contested  on  the  course  of  the  Roekville 
Center,  Long  Island,  Country  Club  on  May 
24  and  with  200  members  to  be  heard  from 
the  tournament  committee  anticipates  a 
record  breaking  entry  list. 

The  inclement  weather  of  the  past  few 
weeks  has  retarded  the  progress  of  the 
golfing  fraternity,  but  the  regulars  have 
taken  advantage  of  every  opportunity  for 
practice  and  each  is  confident  that  he  will 
walk  away  with  the  best  gross  score. 

The  committee  in  charge  of  the  event  is 
busy  now  gathering  together  all  of  the 
available  prizes  possible  so  that  even  those 
whose  low  gross  is  registered  in  the  140 's 
will  be  rewarded  for  his  efforts.  There  will 
be  cups  and  trophies  of  every  description, 
prizes  and  special  prizes  for  foursomes, 
two-somes,  birdies,  eagles,  for  morning  and 

Eight  from 


CBESTERFIKLD  MOTION  PICTURE 
CORPORATION,  of  which  George 
Batcheller  is  president,  announces 
that  its  production  activities  for  the  com- 
ing season  will  be  concentrated  on  eight 
feature  productions  to  be  released  region- 
ally at  six  weeks  intervals. 

The  pictures  bear  the  following  titles: 
"The  Adorable  Cheat,"  "The  House  of 
Shame,"  "Campus  Knights,"  "Circum- 
stantial Evidence,"  "South  of  Panama," 
"The  Roaring  Forties,"  "Below  the  Dead- 
line" and  "The  Peacock  Fan." 

All  of  these  features  are  to  be  made  un- 
der the  personal  supervision  of  Lon 
Young,  production  supervisor  of  the  com- 
pany. The  first  of  the  group  has  already 
been  completed  and  trade-shown.  It  is 
"The  Adorable  Cheat,"  an  adaptation  by 
Arthur  Hoerl  of  an  original  story  by  Ade- 
leine   Leitzbach,   which    Burton    King  di- 


Cleveland  Not  in  Favor 
of  Double  Features 

THE  Cleveland  Motion  Pictures 
Exhibitors  Association  has  voted 
thumbs  down  on  double  features. 
Members  of  the  association  believe 
that  double  featuring  cannot  do  any- 
body any  good,  and  is  bound  to  do  a 
lot  of  harm.  Although  nothing  is  be- 
ing done  to  compel  members  to  refrain 
from  showing  double  features,  pres- 
sure of  opinion  is  being  brought  to 
bear  to  bring  the  practice  to  an  end 
in  Cleveland.  Examples  of  double  fea- 
turing were  given  by  the  association 
such  as  "The  Circus"  and  "West  Point" 
— "Sadie  Thompson"  and  "Sharp  Shoot- 
ers." 


afternoon  play  and  for  putting  and  ap- 
proaching. There  will  be  prizes  for  pro- 
ducers, distributors  and  even  exhibitors 
and  then  there  will  be  more  prizes  for  those 
who  might  not  even  be  inclined  toward  golf. 

Among  the  individuals  and  organization-: 
who  have  donated  trophies  to  date  are  the 
following;  Jules  Brulator,  Columbia  Pic- 
tures, Keith-Albee,  Carl  Laemmle,  Morn- 
ing Telegraph,  Motion  Picture  News,  J.  P. 
Mueller  Agency,  National  Theatre  Supply 
Company,  Pathe  Exchange,  Inc.,  Stanley 
Company  of  America,  Stebbins,  Ledermas 
&  Gates,  The  Film  Daily,  and  others. 

The  New  York  Motion  Picture  Club  will 
supply  two  de  luxe  buses  for  convenience 
of  golfers,  running  them  from  in  front  of 
the  Astor  Hotel.  One  will  leave  at  8.30 
A.  M.  and  the  other  at  4.30  P.  M. 

The  tournament  committee  in  charge  of 
the  event  is  made  up  as  follows:  Elmer 
Pearson,  Bruce  Gallup,  William  A.  Johns- 
ton, Don  Mersereau,  Arthur  Stebbins,  Nat 
Rothstein,  John  Spargo  and  Jack  Alicoate. 

Chesterfield 


rected.  Lila  Lee  is  the  featured  player, 
while  in  the  supporting  cast  are,  Burr  Mc- 
intosh, Cornelius  Keefe,  Gladden  James, 
Reginald  Sheffield  and  others. 

The  second  production,  "The  House  of 
Shame,"  will  1m>  ready  in  July.  The  story 
is  by  Lee  Aut lunar.  Third  on  the  list  is 
"Campus  Knights,"  by  Bernard  Anthony 
and  described  as  a  college  story  without 
football. 

It  is  announced  that  "Circumstantial 
Evidence"  will  be  ready  in  October.  It  is 
a  drama  by  Adeleine  Leitzbach.  Following 
in  the  order  named  will  be  "South  of 
Panama,"  "The  Roaring  Fortie-.-*  by 
Fanny  D'Morgal;  "Below  the  Deadline," 
an  underworld  drama  by  Ada  Lee.  and 
"The  Peacock  Fan,"  by  Arthur  Hoerl. 

A  number  of  well  known  screen  person- 
alities are  now  being  signed  for  principal 
roles,  and  continuities  on  the  seven  re- 
maining stories  are  under  way.  George 
Batcheller,  president  of  Chesterfield,  will 
leave  for  California  within  the  next  few 
weeks,  accompanied  by  Lon  Young,  who 
will  remain  on  the  coast  until  production 
has  been  completed. 


Cummings  on  Location 
With  Fox  Unit 

Irving  Cummings  has  left  for  New  Bed- 
ford, Massachusetts,  where  he  will  photo- 
graph types  and  settings  characteristic  of 
a  New  England  shipping  town  for  the  Fox 
pieturization  of  Tom  dishing 's  play,  "La 
Grihga."  .lames  Tinting  will  be  in  New 
York  for  a  week  while  photographing  traf- 
fic and  congestion  scenes  for  "Red  Lights 
and  Green." 


Company  Announces  Productions  that  Will  Be  Released 
Regionally  During  Coming  Season 


1580 


M  o  t  i  o  n    Picture    N  ezvs 


Sees  Cut  in  Studio  Costs 

Westinghouse  Engineer  Points  Out  Changes  in  Lighting; 

Tests  Conducted 


EW.  BEGGS,  Illuminating  Engineer 
of  the  Westinghouse  Lamp  Com- 
*  pany,  has  just  returned  from  an 
extensive  inspection  trip  through  all  of  the 
large  motion  picture  studios  of  California. 
Mr.  Beggs,  at  the  request  of  motion  picture 
studio  owners  and  electric  lighting  organi- 
zations, conducted  an  extensive  test  as  to 
the  proper  lighting  for  studios  in  order  that 
full  efficiency  in  lighting  equipment  could 
be  obtained  at  all  times. 

When  asked  about  his  California  trip, 
Mr.  Beggs  said,  "Hollywood  of  the  'mov- 
ies' is  the  scene  of  a  revolution  that  will 
one  day  affect  all  of  us.  It  is  not  apparent 
to  the  casual  observer;  in  fact,  many  of 
the  citizens  of  Hollywood  itself  are  not  fully 
aware  that  it  is  in  progress.  It  is  an  in- 
dustrial convulsion  of  the  type  seen  only 
seldom;  that  is,  only  when  an  infant  indus- 
try reaches  maturity.  The  results  will  be 
simply  better  motion  pictures  at  less  cost. 

In  speaking  of  the  changes  in  studio 
lighting  Mr.  Beggs  said:  "During  these 
same  years  which  have  seen  the  changes  in 
film  and  lenses,  the  incandescent  lamp  has 
been  developed  to  a  point  where  scarcely 
any  other  light  source  is  needed  for  our 
lighting.  These  lamps  are  available  in  sizes 
ranging  from  that  of  a  grain  of  wheat  of  a 
fraction  of  a  candlepower  to  a  10-inch  bulb 
of  30,000  candlepower.  Even  greater  ones 
are  being  made  experimentally.  The  result 
is  that  now  the  studio  finds  Mazda  lamps 
ready  for  use  just  as  it  finds  itself  ready 
to  call  upon  them. 

"The  result  of  all  this  is  bound  to  show 
in  reduced  film  producing  cost.  Early  re- 
ports indicate  a  saving  of  over  one  hundred 
dollars  per  day  per  stage  set  due  to  elimi- 
nation of  the  trimmers  and  the  use  of  less 
intense  and  better  controlled  light.  The  in- 
direct costs  resulting  from  delays  while 
carbons  were  changed,  delays  during  which 
the  entire  studio  personnel,  including  stars, 
director,  cast,  orchestra,  etc.,  were  forced 
to  stand  idly  by,  can  hardly  be  calculated. 
These  too  are  eliminated.  Also,  since  the 
intensity  of  the  light  can  now  be  readily 


Spargo  Exec.  Secretary 
of  M.  P.  Club 

UPON  the  eve  of  his  departure  on 
a  trip  to  the  coast,  Al  Lichtman, 
President  of  the  Motion  Picture 
Club,  announced  the  engagement  of 
John  S.  Spargo  as  Executive  Secretary 
of  the  Motion  Picture  Club  of  New 
York.  Mr.  Spargo  formerly  New  York 
Editor  of  the  Exhibitors  Herald  and 
World  will  enter  upon  his  new  duties 
immediately  and  until  the  club  house 
is  open,  will  make  his  office  at  1560 
Broadway. 

President  Lichtman  also  called  a 
meeting  of  the  Board  of  Directors  of 
the  Club  for  May  10th.  The  purpose 
of  this  meeting  was  to  pass  upon  bids 
which  have  been  received  by  Lee  Ochs, 
Chairman  of  the  Construction  Com- 
mittee, and  by  David  Chadkin  and 
Emil  Jensen. 


measured,  the  danger  of  a  "retake"  being 
necessary  to  reduce  to  a  minimum. 

"These  matters  of  cost  are  now  very 
important  because  the  motion  picture  is 
facing  relatively  hard  times,"  said  Mr. 
Beggs.  "The  automobile,  plus  good  roads, 
leads  to  huge  theatres  where  one  single  film 
amuses  thousands  instead  of  hundreds. 
This  reduces  the  number  of  productions  or 
prints  needed  to  supply  the  demand.  The 
radio  is  also  producing  a  noticeable  effect 
on  movie  attendance.  These  two  influences, 
and  perhaps  the  fact  that  the  novelty  of 
the  motion  picture  is  wearing  off,  have 
made  serious  inroads  into  the  enormous 
profits  returned  by  the  movies.  The  studios 
are  striving  to  meet  the  situation.  They 
are  economizing,  and  they  are  producing 
better  pictures. 

' '  This  better  picture  idea  has  introduced 
colored  and  also  sound  movies.  They  are 
not  perfect  as  yet,  but  they  are  progressing 
very  well. 

Fox  News  Chief  Arrives 
in  Paris 

Truman  H.  Talley,  head  of  Fox  News  and 
Fox  Varieties,  has  arrived  in  Paris  to  con- 
fer with  his  organization  there.  His  pre- 
vious stop  was  in  Berlin,  where  an  import- 
ant audition  of  the  Movietone  was  given 
before  a  distinguished  official  audience. 
Important  developments  are  understood  to 
be  on  foot  in  connection  with  Movietone. 

Jack  Connolly,  formerly  of  the  Hays  of- 
fice, and  for  some  time  handling  Movietone 
activities  in  Europe,  has  returned  to 
America. 

New    Title    Selected  for 
"Southern  Skies" 

"White  Shadows  in  the  South  Seas"  has 
been  selected  as  final  title  of  the  Metro- 
Goldwyn-Mayer  picture  formerly  known  as 
"Southern  Skies."  Exteriors  for  this  film 
were  recently  completed  under  W.  S.  Van 
Dyke  after  five  months  on  the  island  of 
Tahiti.  A  farewell  banquet  was  tendered 
the  M-G-M  unit  by  the  native  islanders. 

Extra  Dividend  Voted  on 
Loew  Common 

The  board  of  directors  of  Loew's,  Inc., 
this  week  voted  an  additional  dividend  of 
25  per  cent  on  the  common.  It  is  payable 
June  18  to  stockholders  of  record  June  9. 
Yesterday's  declaration  supplements  the 
regular  dividend  of  50  cents,  payable  June 
30  to  stockholders  of  record  June  20. 

F  B  O  Executives  Entrain 
for  Chicago  Meet 

Home  office  executives  entrained  May  11 
for  Chicago,  where  the  annual  sales  conven- 
tion will  be  held  at  the  Drake  Hotel,  start- 
ing Monday,  May  14th. 

Joseph  P.  Kennedy,  president,  and  J.  I. 
Schnitzer,  senior  vice-president,  will  ad- 
dress the  assembled  sales  forces,  which  will 


be  presided  over  by  Lee  Marcus,  general 
sales  manager. 

Other  home  office  executives  who  en- 
trained for  the  convention  today  include : 
E.  B.  Derr,  secretary  and  treasurer;  Clinton 
J.  Scollard,  assistant  treasurer  and  man- 
ager of  exchange  operations;  Hyatt  Daab, 
director  of  advertising  and  publicity;  S.  E. 
Fitzgibbon,  director  of  sales  promotion; 
Ambrose  Dowling,  assistant  to  the  presi- 
dent; William  Dahler,  manager  of  sales  ac- 
counting department,  and  E.  A.  Home, 
manager  of  print  and  negative  department. 

The  New  York  exchange  will  be  repre- 
sented by  Charles  Rosenzweig,  New  York 
State  sales  manager,  and  Phil  Hodes,  ex- 
change office  manager.  Other  branch  man- 
agers who  have  already  entrained  for  the 
meeting  are : 

E.  J.  O'Leary,  New  England  sales  man- 
ager; Cleve  Adams,  Central  sales  manager; 
Jerome  Safron,  Eastern  Pennsylvania  and 
Southern  New  Jersey  sales  manager,  and  J. 
Frank  Shea,  Western  sales  manager. 


Alberta  Vaughn  Returns 
to  F  B  O 

Alberta  Vaughn  has  been  signed  by 
Larry  Darmour  to  play  the  leading  femi- 
nine role  in  "Racing  Blood,"  a  series  of 
twelve  two-reel  productions  which  he  is 
making  for  Standard  Cinema  Corporation, 
to  be  released  by  F  B  0. 

Work  on  the  "Racing  Blood"  series  is 
scheduled  to  start  within  a  few  days. 


Fred   Kohler   Signs  New 
Paramount  Contract 

Ivy  Harris  and  Tom  Ricketts  have  been 
added  to  the  cast  of  "Just  Married,"  first 
Paramount  team  vehicle  for  Ruth  Taylor 
and  James  Hall.  William  Austin  is  the 
fifth  player  thus  far  selected  for  the  pic- 
ture. Arnold  Kent,  originally  a  member 
of  the  cast,  has  been  withdrawn. 


More   Additions   to  Cast 
of  "Just  Married" 

Fred  Kohler,  villain  in  Paramount  pic- 
tures, this  week  signed  a  new  contract.  He 
is  at  present  at  work  with  Mary  Brian  and 
Clive  Brook  on  "The  Perfumed'  Trap." 


Australian   Film  Man 
Visting  Britain,  U.  S. 

FILM  exchanges  and  centers  in 
England  and  the  United  States 
will  be  visited  by  O.  J.  Fenwick, 
ex-president  of  the  Queensland  Motion 
Picture  Exhibitors'  Association,  who 
left  Australia  on  May  4  for  a  holi- 
day. While  away  he  will  act  as  the 
accredited  representative  of  the 
Queensland  body  of  exhibitors,  carry- 
ing with  him  special  letters  of  intro- 
duction from  Australian  exchanges  to 
the  managing  directors  of  the  coun- 
tries he  will  visit. 

Mr.  Fenwick  is  the  proprietor  of  a 
first-run  theatre  in  Brisbane,  which  he 
has  personally  managed  over  a  period 
of  13  years. 


May    12,   19  28 


1581 


Sapiro  Offers  U.  S.  Aid 

Organization  Will  Give  Full  Co-operation  to  Govern- 
ment in  Suit  Against  Industry  Practices 


F.  N.  Signs  First  Studio 
Salvage  Fngineer 

ANEW  figure  has  entered  motion 
pictures — the  salvage  engineer. 
There  are  only  2.">  members  of 
this  profession  in  the  I'nited  States, 
Kasburn  I'ettay  Powell,  the  only  one 
West  of  Detroit,  has  just  been  em- 
ployed by  First  National  at  Hurbank. 

Powell  will  systematize  the  salvage 
work,  highly  important  in  motion  pic- 
ture plants,  where  sets  are  erected  and 
destroyed  each  week,  and  where  many 
unusual  properties  and  fittings  are 
assembled  and  discarded  every  work- 
ing day. 

"As  soon  as  a  set  is  abandoned  it 
will  be  carefully  checked  over  to  see 
what  may  be  reclaimed  and  what  may 
be  scrapped,  and  sold,"  states  Mr. 
Powell. 


"Jeanne  D'Arc"  Opens  in 
Copenhagen  Theatre 

One  of  tlie  most  significant  French  pro- 
ductions to  date,  "La  Passion  do  Jeanne 
d'Arc,"  was  given  its  world  premiere  in 
Copenhagen  on  April  21,  thai  city  being 
selected  because  the  director,  Carl  Dreyer, 
i-  Danish.  Press  comments  were  enthusi- 
astic. 

Mile.  Falconetti,  who  plays  Jeanne,  was 
present  at  the  opening.  The  film  lias  been 
produced  by  the  same  company  that  made 
"The  Miracle  of  the  Wolves.'' 


Hungary  Is  Favorable  to 
American  Pictures 

Hungary,  according  to  Flek  Horvath, 
Hungarian  Secretary  of  State,  who  was  in 
Hollywood  recently  to  arrange  for  booking 
of  lilms  under  his  country's  present  quota 
law,  is  anxious  for  showing  of  American 
lilms  in  his  theatres. 

The  Secretary  of  State  was  impressed  by 
the  speed  and  efficiency  of  Hollywood  pro- 
duction. He  visited  his  countryman,  Di- 
rector Paul  Fejo<,  who  recently  completed 
"  Lonesome "  for  Universal. 


Heavy  Increase  Shown  in 
Paris  Film  Receipts 

Total  receipts  at  Paris  motion  picture 
theatres  showed  an  increase  in  1D27  of  32 
million  francs  ($1,280,000)  over  1026,  fig- 
ures just  made  public  by  the  Service  du 
Controle  de  1 'Assistance  Publique.  The 
total  for  1926  was  145,994,959  francs;  for 
1027,  177,655,896  francs — a  very  substan- 
tial increase  for  a  single  year. 

Much  of  this  gain  is  credited  to  newer 
and  better  theatres  and  to  increased  use 
of  exploitation. 


M-G-M  Studio  Working  on 
8  Feature  Films 

Eight  stories  with  a  New  York  locale  are 
in  the  process  of  filming  at  the  M-G-M  stu- 
dios. Thev  are:  "Four  Walls,"  "While  the 
City  Sleeps,"  "The  Bellamy  Trial,"  "The 
Camera  Man,"  "Our  Dancing  Daughters," 
"Fxcess  Baggage,"  "The  Baby  Cyclone" 
and  "The  Deadline." 


AA.RON  SAPIRO,  presidenl  of  the  In- 
dependent Motion  Picture  Exhibi 
tors  Association,  Inc.,  of  New  York, 
has  forwarded  a  communication  to  Charles 
IT.  Tuttle,  United  States  Attorney,  offering 
the  complete  co-operation  of  his  organiza- 
tion to  the  government  in  pressing  its  suit 
to  determine  the  legality  of  practices  in 
the  motion  picture  industry  having  to  do 
with  distribution,  arbitration  and  credit. 

Two  petitions  in  equity  have  been  filed 
by  the  Department  of  Justice  designed  to 
test  the  legality  of  these  practices.  The 
defendants  named  are  the  Motion  Picture 
Producers  and  Distributors  of  America,  the 
32  film  boards  of  trade  throughout  the 
country  and  ten  leading  motion  picture  cor- 
porations. 

The  Sapiro  letter  to  TJ.  S.  Attorney  Tut- 
t  le  follow  s  in  part  : 

"The  [ndependenl  Motion  Picture  Es 
hibitors  Association,  Trie,  is  directly  inter- 
ested in  the  actions  which  have  been  insti- 
tuted by  the  I'nited  States  of  America 
against  the  combination  of  Motion  Picture 
Producer-  and  Distributors,  generally  op- 
crating  under  the  direction  of  Will  Mays, 
commonly  known  as  the  Hays  Organization. 
In  the  trial  of  these  actions  the  Govern- 
ment will  undoubtedly  desire  testimony 
from  various  exhibitors  throughout  the 
United  States  to  show  how  objectionable 
has  been  the  practice  of  coercing  the  exhibi- 
tors into  the  execution  and  acceptance  of 
arbitrary  contracts  and  coercing  them  into 
the  acceptance  of  arbitration  arrangements 
and  objectionable  credit  conditions. 

"This  Association  desires  to  place  itself 
at  your  disposal. 

"We  will  gladly  co-operate  with  you  in 
providing  proof  that  the  Independent  Ex- 
hibitor- have  been  unable  to  secure  pictures 
unless  they  signed  the  so-called  Standard 
Hays  Organization  Contract;  and  that  they 
could  not  secure  pictures  at  all,  to  any  prac- 
tical extent,  unless  they  got  the  pictures 
from  members  of  that  organization. 


Ingram's   U.  A.  Film 
Will  Be  "3  Passions" 

REX  INGRAM  and  I'nited  Artists 
have  definite!]  settled  arrange- 
ments for  release  throughout 
the  world  of  "The  Three  Passions."  an 
Ingram  film  version  of  the  new  and 
unpublished  novel  by  Cosmo  Hamilton, 
which  will  be  the  first  of  a  series  of 
productions  that  the  director  will 
make  in  Europe. 

Alastair  Mackintosh,  former  assist- 
ant general  manager  of  Les  Artistes 
Associes.  distributors  of  I'nited  Ar- 
tists Pictures  in  Continental  Europe, 
will  be  production  head  of  the  Ingram 
company  that  will  film  this  story  in 
England  and  France.  The  cast  will  in- 
clude Alice  Terry,  Ivan  Petrovich, 
Claire  Fames.  Sha>lc  Gardner  and 
Gerald  Fielding.  Production  will  be 
started  before  the  end  of  May  and  the 
film  will  be  released  bj  I  nited  Artists 
in  the  Fall. 

"The  Three  Passions"  will  be  pub- 
lished shortly  serially  in  the  London 
Dailj  Mail. 


"We  will  also  supply  proof  to  the  ef- 
fect, that  arbitration  provisions  of  the  con- 
tract were  thus  forced  upon  the  exhibitor-, 
and  that  these  arbitration  provisions  con- 
tain terms  which  are  absolutely  inequitable 
and  improper. 

"We  will  provide  proof  that  procedure 
of.  the 'Boards  of  Arbitrator-,  particularly 
in  ca6es  of  default,  have  been  worse  than 
arbitrary;  and  that  the  provisions  for  the 
suspension  of  service  by  all  distributors  be- 
cause of  a  quarrel  with  one  company  is  one 
of  the  most  high-handed  and  arrogant  pro- 
visions that  lawyers  have  ever  met  in  con- 
t  racts. 

"We  will  further  provide  proof  that  the 
Film  Boards  of  Trade  have  been  accepted 
only  because  the  exhibitors  had  to  take 
any  system  forced  on  them  by  the  combina- 
tion of  producers  and  distributors  acting 
through  the  Hays  Organization;  and  that 
the  statement  of  the  'overwhelming  satis- 
faction' with  the  plan  is  based  wholly  upon 
the  fact  that  the  exhibitors  have  had  no 
choice  and  have  been  compelled  to  take  any- 
thing in  the  line  of  contractual  arrange- 
ments that  the  Hays  Organization  chose  to 
impose  upon  them." 

With  regard  to  the  attitude  of  the  Sapiro 
organization  to  the  Hays  organization,  the 
former  issued  the  following  statement, 
which  is  printed  in  part: 

' '  The  I.  M.  P.  E.  A.  was  formed  as  a  co- 
operative body.  It  is  eager  to  co-operate 
with  bodies  representing  other  elements  of 
this  business  for  the  welfare  of  the  in- 
dustry exactly  as  its  own  members  co- 
operate for  their  own  welfare.  We  are  not 
out  to  fight  anybody  or  any  other  organiza- 
tion. We  do  propose,  however,  to  have  the 
exhibitor  take  his  rightful  place  in  the 
councils  of  the  industry;  we  intend  to  make 
the  exhibitor  a  force  as  strong  as  his  pro- 
portionate service  and  investment  in  the 
industry  entitle  him  to  be,  and  we  believe 
that  the  exhibitor  will  hereafter  speak  for 
the  exhibitor  in  the  discussion  of  problems 
of  the  industry. 

"The  Hays  organization  has  served  its 
members  well;  but  the  interest  of  those 
members  and  the  interest  of  the  whole  in- 
dustry, including  Independent  Exhibitors, 
have  not  always  been  the  same.  The 
I.  M.  P.  E.  A.  respects  the  accomplishments 
of  the  Hays  organization;  but  the  exhibitor 
has  had  little  chance  in  any  deal  or  business 
contact  with  it.  Henceforth,  the  exhibitor, 
particularly  the  exhibitor-members  of  the 
I.  M.  P.  E.  A.,  intend  to  get  all  that  is 
coming  to  them,  without  any  attempt  to 
take  a  thing  from  the  other  fellow." 


Drop    of    $350,000  in 
Admission  Taxes 

Washington,  D.  C. — A  drop  of  approxi- 
mately $350,000  in  collection  of  theatre 
taxes  is  shown  for  the  nine  months  ended 
with  March  31,  compared  with  the  corre- 
sponding period  last  year,  in  figures  just 
Compiled  by  the  Bureau  of  Internal 
Revenue.  The  total  collection  for  the 
period  was  $1.{,()0J.S:{8,  against  $1.!..1.V_V>70. 


1582 


Motion    Picture    N  e  w  s 


ibitors  Service  Bureau  - 


"Student  Prince"  Drive 
Blanketed  City 

Wide  Variety  of  Ideas  Used  in  Campaign  Staged  by 
Pantages  Theatre  in  Salt  Lake 


Showmanship 


JN  point  (if  getting  thorough  coverage 
of  the  town  through  a  wide  variety  of 
exploitation  connections,  the  campaign 
for  "The  Student  Prince,"  put  on  by- 
Grand  Pemberton  of  Pantages  Theatre,  Salt 
Lake  City,  stands  out  as  one  of  the  most 
remarkable  drives  executed  in  behalf  of  this 
picture  in  any  of  the  first-run  presentations. 
Pemberton  was  assisted  by  an  M-G-M  ex- 
ploit eer. 

In  addition  to  the  scope  of  the  publicity 
drive,  the  campaign  was  notable  in  the 
respect  that  the  interest  in  "The  Student 
Prince"  was  worked  up  well  in  advance  of 
playdate.  Among  the  highlights  of  the 
drive  were  the  following  displays  and  co- 
operative stunts  which  acquainted  Salt 
Lake  picture  patrons  with  the  presentation 
of  "The  Student  Prince"  at  Pantages 
Theatre. 

A  circular  flasher,  lettered  "Coming — 
Ramon  Novarro  and  Norma  Shearer  in 
'The  Student  Prince/  "  was  placed  at  the 
rear  of  the  orchestra  floor  two  months  in 
advance  of  play  date. 

A  fifteen-foot  shadow-box  reading: 
"  'The  Student  Prince'  witb  Ramon  No- 
varro and  Norma  Shearer — Coming,"  ap- 
peared in  three  dailies  for  three  weeks  be- 
fore the  opening. 

Full-sheet  pastels  of  Novarro,  Shearer 
and  Hersholt  were  displayed  in  the  theatre 
lobby  for  ten  days  in  advance.  Ten  lobby 
alcoves  were  covered  with  cathedral-like 
windows  lettered  at  the  base:  "Coming — 
'The  Student  Prince.'  " 

House  Advertising 

The  theatre  ushers,  whose  uniforms  are 
quite  familiar  to  those  worn  by  the  Old 
Heidelberg  studentry,  further  enhanced  the 
«  licet  by  yellow  shoulder  ribbons,  lettered 
"The  Student  Prince."  These  ribbons  were 
used  for  one  week  in  advance  of  opening, 
and  later  did  duty  at  Liggett 's  Drug  Store, 
where  they  were  worn  by  the  fountain  girls 
in  connection  with  the  Student  Prince 
Sundae  as  featured  at  the  store.  The  Uni- 
versity of  Utah  Drug  Store  also  concocted 
this  special  sundae. 

Heralds  were  attached  to  the  house  pro- 
grams a  week  prior  to  opening. 

Station  KDYL  broadcast  "The  Student 
Prince"  Question  Contest.  This  included  a 
description  of  the  picture's  highlights,  as 
well  as  a  questionnaire  relative  to  cast,  di- 
rector, producers,  etc.,  of  "The  Student 
Prince."  Theatre  tickets  were  offered  to 
the  contest  winners. 

Station  KSL  stated  that  "The  Student 
Prince"  music  could  not  be  broadcast  ow- 
ing to  a  ruling  of  the  Composers'  Associa- 
tion.. They  advised  their  radio  friends 
accordingly,  adding  that  while  this  was  a 


condition  with  which  they  could  not  cope, 
it  would  still  be  possible  to  hear  all  selec- 
tions from  "The  Student  Prince"  operetta 
by  attending  the  Pantages  Theatre. 

A  ten-foot  high  flasher  sign,  reading: 
"Stop  and  see  'The  Student  Prince',"  was 
placed  in  front  of  the  box-office  during  the 
engagement  of  the  picture. 

Three  by  eight  foot  pastel  heads  of  No- 
varro and  Shearer  were  used  at  either  side 
of  the  theatre  entrance. 

A  Panatrope  was  placed  directly  behind 
the  picture  screen  and  used  during  the 
drinking  and  love  sequences  of  "The  Stu- 
dent Prince."  "Deep  in  My  Heart"  and 
•"The  Drinking  Song"  were  the  selections 
played. 

Preceding  the  showing  of  the  picture,  a 
singer  rendered:  "Deep  in  My  Heart"  to 
the  organ  accompaniment. 

The  opening  night  of  "The  Student 
Prince"  was  also  the  opening  night  of  the 
German  play  "Alt  Heidelberg."  Before 
the  curtain  descended  on  the  last  act,  an 
announcement  in  German  was  made  from 
the  stage  descriptive  of  "The  Student 
Prince"  at  the  Pantages  Theatre. 

A  "Student  Prince"  Contest  was  con- 
ducted at  the  East  High  School.  The  prin- 
cipal permitted  the  display  of  a  full-sheet 
mat  in  the  main  hall  of  the  school,  advising 
of  the  contest.  The  five  boys  receiving  the 
largest  number  of  votes  because  of  their 
qualifications  in  athletics,  scholarship  and 
popularity,  were  guests  of  the  school  paper. 

The  Salt  Lake  Telegram  sponsored  the 
Want-Ad  Jingle,  the  Scrambled  Ad  and  the 
Essay  Ad  Contests,  all  of  which  netted 
three  hundred  and  seventy-three  inches  of 
space,  covering  a  period  of  nine  days. 

Special  cards  were  used  on  the  dash  space 
of  seventy-five  street  cars  during  the  run 
of  the  picture. 

Napkins,  printed  with  an  announcement 
of  the  film,  were  distributed  at  restaurants 
and  soda  fountains. 

Music  store  window  displays  were  ob- 
tained at  Glen  Bros.,  Roberts,,  Daynes- 
Beebe,  and  the  Consolidated  Music  Co. 

Crippled   Youngsters  See 
Themselves  on  Screen 

The  children  from  the  Junior  League 
1  Ionic  tor  Crippled  Children  in  Nashville, 
Tenn.,  saw  themselves  in  a  motion  picture 
as  well  as  seeing  First  National's  Milton 
Sills  picture,  "Burning  Daylight,"  when 
the  manager  of  the  Knickerbocker  Theatre 
in  that  city  tied  up  with  the  Daily  Tennes- 
sean  to  give  a  party  for  them.  A  motion 
picture  was  taken  of  the  children  at  the 
home  and  run  oft'  in  conjunction  with  the 
feature  picture. 


Itrief* 

CHARLIE  TAYLOR,  of  Shea's  Buffalo, 
laid  himself  out  a  nice  campaign  for 
exploiting  "Legion  of  the  Condemned," 
which  plays  at  this  theatre  during  the  week 
of  May  6.  Some  of  his  tie-ups  included  an 
arrangement  with  the  U.  S.  Army  recruiting 
station  whereby  25  Army  boards  with  1- 
sheets  on  each  side  were  prominently  dis- 
played, stating  in  effect  that  the  kind  of 
heroes  seen  in  "Legion  of  the  Condemned" 
are  the  kind  the  Army  turns  out.  He  also 
arranged  with  the  Spalding  sports  goods 
stores  to  put  aviation  coats  in  their  show 
windows,  the  cards  mentioning  the  picture. 
The  Courier-Express  was  advertising  that  it 
soon  would  begin  a  story  called  "Aces  Up," 
all  about  America's  flyers  in  the  world  war, 
and  Charlie  grabbed  the  chance  to  tie  up 
with  the  paper  on  that. 

MANAGER  H.  M.  ADDISON  of  the 
Great  Lakes  theatre,  Buffalo,  isn't  over- 
looking any  bets  on  capitalizing  the  forthcoming 
personal  appearance  at  his  theatre  of  Buck  Jones 
and  his  famous  movie  horse.  "Addy"  already 
has  arranged  for  Jones  to  meet  the  Mayor,  attend 
luncheons,  talk  on  the  radio,  visit  crippled  chil- 
dren and  orphans  and,  in  his  spare  time,  do  his 
stuff  three  times  daily  on  the  Great  Lakes 
stage,  during  the  week  of  May  13.  Another  of 
Addison's  recent  stunts  has  been  to  reduce  the 
admission  price  for  children  under  12  to  25 
cents  up  to  6  o'clock  during  the  summer. 


THE  Victoria  Theatre  management,  in  Ma- 
hanoy  City,  Pa.,  has  introduced  a  flan  of 
giving  coupons  at  certain  performances  which 
entitle  children  to  admittance  to  the  show  ad- 
vertised for  the  following  week,  at  a  reduced 
rate.  These  coupons  are  given  at  all  perform- 
ances on  the  days  designated,  and  the  plan  has 
the  effect  not  only  of  attracting  parents  to  the 
theatre  with  the  idea  of  getting  the  coupons, 
hut  also  of  increasing  the  number  of  children 
attending  the  following  zveek. 

ON  April  22  the  West  Coast  California 
Theatre  in  San  Diego,  completed  its 
first  year  and  Manager  H.  L.  Hartman  made 
the  celebration  a  feature  of  the  week.  He 
sent  complimentary  tickets  to  many  of  the 
prominent  social  and  business  people  of  the 
community  for  one  evening.  Another  angle 
was  covered  by  the  gift  of  tickets  to  all 
couples  whose  wedding  anniversaries  came 
in  the  week,  and  pictures  of  these  people 
were  used  in  the  daily  publicity  in  the  news- 
papers. A  giant  birthday  cake  was  an  at- 
traction in  the  theatre  lobby  during  the  week. 


T  N  order  to  stimulate  business  during  June, 
1  Abe  L.  Einstein,  publicity  director  for  the 
Stanley  Company,  is  outlining  a  campaign  to  be 
known  as  "Stanley  Theatres  Jubilee  Week," 
which  will  start  off  the  summer  picture  season 
by  calling  special  attention  to  the  hot  weather 
comforts  of  Stanley  houses. 

OUT  in  Rock  Island,  III.,  they  figure  a  mule 
is  faster  than  a  horse  as  was  evidenced  by 
Manager  Everet  R.  dimming s  using  a  mule  to 
pull  a  specially-built  troley  car  through  the 
streets  to  adzrrtise  "Speedy"  at  the  Fort  Arm- 
strong Theatre. 


May    12,  1928 


1583 


Curtain  Announcer  for  "Patent 
Leather  Kid"  at  Imperial 


Lyric,  Dover,  Mass.,  Celebrates 
Nineteenth  Anniversary 

THE  Lvric  theatre  in  Dover.  Mass..  celebrated  it-  10th  anniversary 
during  the  week  of  May  first,  with  special  programs  arranged  in 
honor  of  the  event.     The  Lyric  has  long  held  a  prominenl  place  in 
the  community  Life  of  the  town  and  consistently  has  enjoyed  a  success 
that  gives  it  rank  among  the  most  flourishing  picture  houses  in  the  countn 

This  theatre,  now  operated  hy  Pnhlix,  is  managed  hy  Iona  M.  Redden, 
who  has  the  distinction  of  heing  the  only  woman  manager  of  a  theatre  in 
the  circuit.  During  the  past  several  year-  Manager  Redden  has  been 
conspieiiouslv  associated  with  the  community  life  in  her  connection  as 
chief  executive  of  the  Lyric  theatre.  She  received  her  training  in  theatre 
management  and  operation  under  the  tutelage  of  her  aunt.  Mrs.  John 
Dolan.  a  pioneer  in  the  development  of  tin;  motion  picture  business  in 
New  England. 


Changes  in  Personnel  of 
Midwesco  Organization 

A  realignment  of  the  managerial  line-up 
of  the  Midwesco  Theatres,  Inc.,  has  been 
made  by  EL  J.  Fitzgerald,  general  man 
ager  of  the  circuit.  J.  William  Deubach, 
formerly  manager  of  the  Oriental  theatre 
in  Milwaukee,  has  been  appointed  purchas- 
ing agent,  with  George  V.  Crismann,  until 
recently  associated  with  H.  &  K.  as  assis- 
tant. 

Louis  Orlove,  who  has  been  in  charge  of 
the  purchasing,  is  manager  of  the  Mirth 
theatre  in  Milwaukee,  succeeding  Milton 
Ilarman,  who  has  been  transferred  to  the 
Savoy.  The  Savoy  post  recently  was  va- 
cated by  Harry  Perlewitz,  who  has  taken 
over  the  .lack-on,  Murray  and  Astor  thea- 
tres in  Milwaukee  in  association  with  John 
Ludwig.  B.  K.  Griffiths,  formerly  with  the 
Fischer  circuit,  is  managing  the  Tivoli, 
succeeding  Donald  Smith,  who  is  in  charge 
of  the  new  Capitol  theatre  in  Racine. 

Deubach 's  former  managerial  post  at  the 
Oriental  is  being  tilled  by  Charlie  Murray, 
formerly  with  F.  &  R.  at  Minneapolis.  Rus- 
sell Lcddy  has  been  appointed  assistant 
production  manager  under  direction  of  E. 
J.  Weisfeldt,  while  Cliff  Gill  has  been 
added  to  the  advertising  department  in 
charge  of  publicizing  the  circuit's  deluxe 
neighborhood  houses. 


Prizes  for  Best  Drawing 
of  Hat  for  Colleen 

The  Knickerbocker  Theatre,  Nashville, 
Tenn.,  tin'  I, check  department  store,  and 
the  Nashville  Tennessean  tied  up  in  a  Col- 
leen Moore  hat  contest  to  publicize  her  pic- 
ture, •'Her  Wild  Oat." 

The  public  was  asked  to  choose  a  spring 
hat  for  Miss  Moore — that  is,  to  draw  and 
color  a  hat  to  tit  the  face  of  Miss  Moore 
which  was  published  in  the  Tennessean 
along  with  the  announcement  of  the  contest, 
rules,  prizes,  etc. 

'flic  drawing  of  Miss  Moore's  face  was  to 
be  cut  out,  pasted  on  cardboard  or  heavy 
paper  and  a  fitting  hat  drawn  and  colored. 
The  first  prize  was  a  $10  spring  hat  from 
the  millinery  department  of  Lebeck's; 
second  prize,  one  $5  hat  awarded  by  the 
same  firm;  the  third  prize,  $2.50  in  cash 
awarded  by  the  Knickerbocker  Theatre. 
Prizes  Xos.  4  to  S  inclusive  was  one  dollar 
in  cash.  Prizes  Xos.  9  to  25  were  two  tickets 
each  to  the  Knickerbocker  Theatre. 

Hugo's  Works  Subject  of 
Essay  Contest 

An  essay  contest  sponsored  by  the  Liberty 
theatre,  Youngstown,  Ohio,  for  local  schools 
recently  in  connection  with  the  presentation 
of  "The  Hunchback  of  N'otre  Dame"  is  of 
Special  interest  because  the  same  idea  can 
be  applied  to  any  picture  based  on  a  story 
by  Victor  Hugo,  or  for  the  matter  of  that 
any  picture  based  on  a  story  by  any  promi- 
nent novelist.  The  Youngstown  content  was 
on  the  subject  "Do  you  think  "The  Hunch- 
back of  Notre  Dame'  is  Hugo's  greatest 
Hook.'"  It  was  arranged  by  A.  .1.  Sharick, 
I'niversal  exploited-,  and  the  management 
of  the  Liberty  theatre. 

Prizes  were  offered  for  the  best  letter  of 
not  more  than  250  words  on  the  question. 


MANAGER  T.  R.  EARL  used  a  novel 
way  of  getting  advance  advertising 
on  "The  Patent  Leather  Kid"  by  using  a 
curtain  at  the  Imperial  Theatre,  Asheville, 
N.  C. 

Letters  made  out  of  compoboard  and  done 
in  silver  were  placed  on  a  black  oil  cloth 
drop,  'fhe  thin  lines  appearing  in  each  let- 
ter was  a  sparkle  bronze  which  gave  out 
colored  reflections  when  hit  by  the  spot 
light. 

Two  weeks  in  advance,  the  letters  on  the 
drop  read,  " Coming — The  Patent  Leather 
Kid."  The  following  week  the  word  'Com- 
ing" was  dropped  and  in  its  place  was 
'  Next  Week. ' 

The  set  was  hung  on  a  trolley  and  pre- 
sented to  the  patrons  between  each  show. 
All  house  lights  were  out  in  order  to  bring 
about  the  best  color  effect  and  add  to  its 
attractiveness.  A  spot  from  the  booth  was 
thrown  directly  on  the  title  and  four  col- 
ored 1000  watt  tloods  were  used  from  the 
side  and  proscenium. 

This  was  rather  a  novel  way  of  advertis- 


T  TNTIL  it  was  aci  iplished  by  Manager 

^  C.  T.  Perrin  of  the  Sterling  theatre  in 
Greeley  Colo.,  the  idea  of  having  a  couple 
wed  on  the  stage  of  a  theatre  in  that  town 
was  generally  considered  a  most  improbable 
occurrance,  if  not  an  impossible  one.  How- 
ever, Greeley  has  witnessed  a  stage  wed- 
ding of  a  local  couple.  That  more  did  not 
view  the  event  is  due  entirely  to  the  lack 
nt'  -pace  to  accommodate  all  that  attempted 
to  be  on  hand. 

The  wedding  took  place  on  the  opening 
night  of  the  Adolphe  Menjou  picture  "A 
Night  of  Mystery"  at  the  Sterling. 

Twenty  local  merchants  rendered  full 
and  absolute  co-operation  in  publicizing  the 
idea  by  breaking  the  news  with  a  full  page 


ing  "The  Patent  Leather  Kid"  as  it  was 
the  first  time  a  coining  attraction  had  ever 
been  presented  to  the  patrons  from  the 
stage.  Those  who  saw  it — and  there  were 
many — were  most  enthusiastic  in  their 
praise  and  complimented  the  theatre  staff 
upon  the  idea  as  well  as  the  colorful  way 
in  which  it  was  presented. 

The  lobby  was  unusually  attractive.  The 
cut-outs  and  panels  which  were  placed  on 
both  sides  of  the  lobby  were  given  a  var- 
nish finish  and  as  a  result,  greatly  re- 
sembled oil  paintings. 

•lust  over  the  box-office — a  little  to  the 
front  was  an  electric  sign.  By  leaving  the 
outer  lobby  lights  cut  off,  the  electric  sign 
was  very  effective. 

•Just  in  front  of  the  box  office  was  a  frame 
bidding  six  11  x  14  stills  from  the  picture 
with  a  small  heart  cut-out  on  top  showing 
Richard  Barthelmess  and  Molly  0  Day  and 
title  of  picture. 

An  oil  cloth  banner  was  hung  completely 
around  the  marquee  on  which  contained 
the  title  of  picture  in  large  square  letters. 


spread  on  the  morning  the  picture  opened. 

The  merchants  also  contributed  appro- 
priate and  substantial  gifts  to  the  bride  and 
groom  and  further  advertised  the  wedding 
by  placing  their  gifts  on  display  in  the 
windows  together  with  neatly  lettered  cards 
about  the  wedding,  picture,  theatre  and 
play  dates. 

Even  the  opposition  theatre  profited  by 
the  wedding  by  taking  care  of  the  people 
who  were  unable  to  get  inside  the  Sterling. 
It  was  safely  estimated  that  S00  people 
were  turned  away. 

The  beauty  of  the  whole  thing  was  that 
the  wedding  didn't  cost  the  theatre  any- 
t  hing. 


Perrin    Engineers    First  Stage 
Wedding  in  Greeley,  Colo. 


1584 


Motion    Picture  News 


Key  City  Reports 


New  York  City 

REGULAR  customers  and  others  of  the 
Broadway  houses  got  their  first  taste 
of  Spring  last  week  and  that,  coupled 
with  the  advent  of  daylight  saving  time,  did 
not  help  matters.  Business  was  just  about 
on  a  par  with  the  preceding  week,  pretty 
good  in  spots  but  on  the  whole  a  trifle  slow 
and  not  at  all  unusual  for  this  time  of  the 
year.  At  this  season  theatres  always  feel 
the  competition  of  outdoor  amusements  and 
the  big  town  has  always  demonstrated  that 
it  can  take  its  movies  or  let  them  alone. 
The  strongest  of  the  shows  were  pretty  well 
patronized  and  perhaps  this  can  explain  an- 
other angle  of  the  decline — none  too  many 
of  the  strong  ones  around  just  at  present. 

A  bright  spot  along  the  Street  was  where 
the  Capitol  held  fort|h  with  "Across  to 
Singapore."  Business  here  was  good — good 
enough  for  the  M-G-M  house  to  hold  the 
picture  over  for  a  second  week.  Joan  Craw- 
ford, Ramon  Novarro  and  Ernest  Torrence 
were  the  featured  players  and  the  trio  made 
a  strong  combination.  At  the  Roxy,  business 
picked  up  a  bit  over  the  preceding  week 
with  a  good  Rothafel  presentation  and  a 
Fox  film,  "Honor  Bound."  Of  late  it  has 
been  the  presentation  end  of  the  Roxy  pro- 
gram which  has  been  the  means  of  sending 
the  customers  away  in  a  satisfied  state  of 
mind.  The  big  Publix  house,  the  Paramount, 
also  had  a  touch  ot  Spring  fever  with  the 
result  that  the  Wallace  Beery-Raymond 
Hatton  comedy,  "Partners  in  Crime"  gave 
this  house  a  little  below  average  week.  This 
week-end,  the  famous  Paul  Ash  of  Chicago, 
comes  to  town  to  make  his  debut  at  the 
Paramount  and  many  are  wondering  whether 
New  York  will  give  this  maestro  the  same 
big  hand  the  mid-west  metropolis  gave  him. 
"Hello  New  York"  is  the  apt  title  of  the 
first  Ash  venture  . 

It  was  just  a  regular  Strand  week  at  the 
Stanley  house  where  Pathe's  "Blue  Danube" 
and  the  first  Stanley-patterned  presentation 
were  offered  to  the  public.  The  Strand  has 
its  ups  and  downs  and  last  week  business  was 
even  a  bit  below  average — attractions  not 
strong  enough  to  offset  general  conditions. 

The  Rialto  and  Rivoli,  the  Publix-U.  A. 
houses,  each  did  a  fair  week's  trade  with 
"Drums  of  Love"  and  Lloyd's  "Speedy,"' 
respectively.  They  both  will  go  out  at  the 
end  of  the  week,  the  former  being  replaced 
by  "Steamboat  Bill,  Jr.,"  and  the  latter 
by  "Ramona."  The  little  Cameo  had 
a  German  made  picture.  "The  Raider 
Emden"  for  very  fair  returns. 

It  is  reported  that  Paramount's  "Wings" 
will  be  held  at  the  Criterion  through  the 
entire  Summer.  This  is  not  surprising  in 
view  of  the  fact  that  this  picture  has  been 
doing  consistently  good  business  ever  since 
it  opened.  Universal's  "The  Man  Who 
Laughs"  is  getting  along  nicely  at  the  Cen- 
tral, demonstrating  thus  far  at  least  that 
Hugo  has  been  widely  read  and  that  this 
type  of  picture  has  entertainment  value  in 
spite  of  a  rather  oui-of  the  ordinary  theme. 
"Abie's  Irish  Rose"  at  the  44th  Street  has 
still  to  show  what  it  will  do.  Business  here 
has  not  been  any  too  good.  It  is  possible 
that  the  present  conditions  along  Broadway 
have  something  to  do  with  it  but  on  the 
other  hand  it  is  also  possible  that  the  large 
crop  of  Irish-Jewish  pictures  indulged  in  by 
several  producers  has  also  had  the  effect 
of  glutting  the  market  with  this  type  of 
entertainment.  Fox'  "Four  Sons"  and 
"Street  Angel"  are  doing  very  fair  business 


at  the  Gaiety  and  Globe,  respectively.  At 
the  Times  Square,  "Mother  Machree"  does 
not  show  so  well.  U.-A.'s  "Two  Lovers"  at 
the  Embassy  is  sagging  a  bit  but  has  made 
a  pretty  fair  run  of  it.  At  Warner's,  "Glo- 
rious Betsy"  continues  to  get  very  fair  re- 
turns. 

Harrisburg 

TWO  warm  days,  with  temperatures  close 
to  ninety,  interfered  with  the  business  of 
the  picture  theatres  in  Harrisburg  the  latter 
part  of  the  week  to  an  extent  that  made  the 
net  results,  financially  speaking,  somewhat 
below  normal. 

"The  Heart  of  a  Follies  Girl,"  starring 
Billie  Dove,  at  the  Colonial,  did  a  fairly  good 
business,  the  hot  weather  notwithstanding, 
while  Phyllis  Haver,  in  the  much-exploited 
"Chicago,"  at  Loew's  Regent,  enjoyed  fair 
patronage.  At  the  Victoria,  Richard  Dix  in 
"Easy  Come,  Easy  Go,"  netted  only  fair  box- 
office  receipts. 

The  State  offered  as  its  film  attraction,  in 
addition  to  the  regular  vaudeville  the  last 
half  of  the  week.  "The  Desert  Brida,"  star- 
ring Betty  Compson,  with  only  a  moderate 
degree  of  financial  success.  The  Broad 
Street  stimulated  business  with  a  double  bill 
consisting  of  two  features,  "Almost  Human," 
with  Vera  Reynolds,  and  Tex  Maynard  in 
"Gun-Hand  Garrison."  The  Grand  presented 
"Rose  of  the  Golden  West,"  with  Mary  Astor 
and  Gilbert  Roland  in  the  principal  roles,  and 
the  Capitol  showed  Fred  Thomson  in 
"Arizona  Nights." 

Manager  C.  M.  Gibble.  of  the  State,  was 
quick  to  sense  the  effect  of  the  sudden  re- 
appearance of  hot  weather  by  inserting  in  his 
newspaper  advertisements  the  statement  that 
"our  refrigerated  air  plant  keeps  you  com- 
fortable hot  afternoons  and  evenings." 

The  Royal  attracted  good-sized  juvenile 
audiences  with  Fred  Thomson  and  his 
horse,  Silver  King,  in  "Don  Mike,"  while  the 
National  offered  a  double  program  including 
George  Bancroft  in  "The  Showdown,"  and 
Charlie  Chaplin  in  "The  Fireman." 

Los  Angeles 

BOX  office  receipts  dropped  off  this  week 
following  a  hot  wave  that  shot  thermom- 
eters up  over  the  90  mark.  Downtown 
hnuses  reported  a  falling  off  in  business, 
while  the  first  run  theatres  in  Hollywood 
held  up  under  the  first  hot  spell  of  the  sea- 
son. 

Grauman's  Chinese  closed  with  "The  Cir- 
cus" after  a  successful  run  and  will  open 
next  week  with  "The  Trail  of  '98."  At  the 
new  Warner  theatre  "Glorious  Betsy"  with 
Vitaphone  presentations  is  doing  excellent 
business. 

"Sunrise"  at  the  Criterion  is  playing  to 
satisfactory  business. 

Good  business  is  reported  for  "Street 
Angel"  at  the  Carthay  Circle. 

"Potemkin"  at  the  Broadway  Palace  is 
attracting  considerable  attention. 

"Wings,"  now  in  its  seventeenth  week  at 
the  Biltmore,  is  advertised  to  close  in  eight 
days. 

"The  Good-Bye  Kiss"  at  the  Million  Dol- 
lar is  not  registering  at  the  box  office. 

Bebe  Daniels  in  "50 '50  Girl"  at  Loew's 
State  and  Pola  Negri  in  "3  Sinners"  at  the 
Metropolitan  are  doing  satisfactory  business. 


Atlanta 

WARM  weather  showed  its  effect  on  At- 
lanta box-offices  this  week.  Despite  a 
line-up  of  heralded  features,  on  the  whole 
business  was  off. 

The  management  of  the  Howard  received 
a  surprise  in  George  Bancroft's  latest,  "The 
Showdown,"  which  started  taking  a  slide  on 
the  opening  day  and  continuing  throughout 
the  week.  Although  a  great  picture  from 
point  of  acting,  directing  and  technical  per- 
fections, it  proved  very  unfavorable  to  a 
feminine  audience — hence  the  slump.  Men 
thought  it  a  real  picture,  but  women,  with 
few  exceptions,  couldn't  give  it  a  semblance 
of  a  good  hand. 

Next  door  Norma  Shearer  in  "The 
Actress,"  brought  Loew's  Grand  fair  busi- 
ness, but  not  what  was  expected  of  this 
popular  actress. 

"We  Americans,"  the  Universal  long 
heralded  special,  failed  to  live  up  to  its  pre- 
diction at  the  Capitol.  Although  pronounced 
a  splendid  feature  picture,  filled  with  human 
interest,  it  did  not  draw  the  title  of  a  special. 
Business  at  the  Capitol  was  very  good,  but 
most  of  the  credit  must  be  given  to  the 
vaudeville,  one  act  in  particular  ,  which 
showed  some  native  children  in  a  sketch 
under  the  supervision  of  Virginia  Semon, 
daughter  of  Manager  Martin  Semon,  of  the 
Capitol. 

Keith's  Georgia  had  a  good  house,  on  the 
whole,  to  see  William  Boyd  in  "The  Sky- 
scraper." Perhaps  Keith's  may  rightfully 
claim  the  high  mark  for  the  week. 

"Mad  Hour"  played  to  fair  business  at  the 
Metropolitan. 

The  Tudor,  with  three  westerns,  enjoyed 
a  usual  week,  while  the  New  Alamo,  with  a 
bill  of  second  runs  and  reissue  of  "Wine," 
pulled  well. 

Dallas 

DALLAS  theatres  enjoyed  another  good 
average  week's  business,  although  no 
big  receipts  were  registered  at  any  of  the 
first  run  houses. 

At  the  Majestic  "A  Girl  in  Every  Port" 
with  Victor  McLaglen  and  Louise  Brooks 
brought  in  above  the  average  attendance 
for  the  past  seven  days.  A  good  vaudeville 
bill  completed  the  very  satisfactory  program. 

"The  Noose"  with  Richard  Barthelmess 
at  the  Melba  secured  good  patronage  and 
was  well  received.  This  picture  was  the  first 
to  be  shown  by  the  Melba  using  the  Vita- 
phone  with  a  non-synchronized  score,  and 
proved  more  than  satisfactory. 

The  Palace  showing  "The  Patsy"  with 
Marion  Davies  fell  a  little  below  the  Pal- 
ace's usual  weekly  gross,  but  business  was 
on  the  safe  side  of  the  ledger  for  the  seven 
day  run. 

At  the  Capitol  "13  Washington  Square" 
with  Jean  Hersholt  and  Alice  Joyce  failed 
to  bring  them  in,  and  the  week's  attendance 
was  only  fair,  with  the  largest  crowds  at 
( he  end  of  the  week. 

"Doom's  Day"  with  Florence  Vidor  and 
Gary  Cooper,  and  "Skyscraper"  with  Wil- 
liam Boyd  and  Sue  Carol  registered  the 
usual  fair  business  at  the  Old  Mill. 

At  the  Arcadia  "Man,  Woman  and  Sin" 
with  John  Gilbert,  "Seventh  Heaven"  with 
John  Farrell  and  Janet  Gaynor,  and 
"Freckles"  with  Hobart  Bosworth  and  John 
Fox,  Jr.,  accounted  for  another  good  week 
at  Dallas'  suburban  theatre  de  luxe. 


May    12,    19  28 


1585 


Milwaukee 

MfLWAUKEE  downtown  theatres  just 
completed  a  rather  slow  week.  The 
weather  was  the  languid,  spring-fever  variety 
that  keeps  folks  out  on  the  country  roads 
touring  about  in  the  family  fiiwer  without  a 
thought  of  the  attractions  offered  in  down- 
town theatres.  The  Riverside  opening  on 
Saturday  attracted  a  very  large  portion  of 
theatre-goers  throughout  the  week.  The 
photoplay  feature  at  the  Riverside  was  "The 
Big  Noise,"  which  was  greatly  appreciated 
by  the  throngs  of  Milwaukeeans,  who 
crowded  to  the  new  theatre. 

The  Wisconsin  offered  "A  Girl  in  Every 
Port"  to  moderate  houses. 

"Speedy"  was  held  over  for  a  second  week 
at  the  Merrill,  and  continued  to  draw  ex 
ceedingly  well.     "The  Gay  Retreat"  was 
ottered  at  the  Strand,  and  was  accorded  very 
slim  patronage. 

"The  Jazz  Singer"  continues  to  do  very 
good  business  at  the  Garden,  where  it  has 
been  returned  for  a  brief  engagement.  This 
was  its  sixth  week  in  Milwaukee. 

Gilda  Gray  spent  a  week  in  her  home  town 
at  the  Davidson,  appearing  in  conjunction 
with  her  picture,  "The  Devil  Dancer."  The 
performances  were  very  well  attended.  An 
unusually  strong  bill  was  offered  at  the 
Orpheum,  where  "Blue  Danube"  was  the 
photoplay  feature,  and  the  house  was 
crowded  at  every  performance. 

Neighborhood  houses  also  found  business 
rather  dull  throughout  the  week.  "The  Joy 
Girl"  was  featured  at  the  Tower,  Garfield. 
Uptown  and  Modjeska.    Business  was  fair. 

"Quality  Street,"  offered  at  the  Oriental, 
drew  fairly  well. 

"Cheating  Cheaters,"  at  the  Venetian,  did 
good  business. 

Minneapolis 

BUSINESS  was  about  average  in  Minne- 
apolis last  week,  with  the  new  Minne- 
sota still  taking  away  much  of  the  trade 
from  the  other  theatres.  This  theatre  showed 
"Across  to  Singapore,"  with  Ramon  No- 
varro,  and  did  about  the  best  week  of  any 
since  its  opening  in  March. 

The  State  had  "We  Americans,"  which 
did  just  a  fair  business,  while  the  Strand 
was  making  a  fairly  good  showing  with  "Til- 
lie's  Punctured  Romance." 

Pantages  lost  a  big  attraction  when  the 
city  council  placed  a  ban  on  the  personal 
appearance  of  Fatty  Arbuckle,  but  it  had  a 
rather  nice  drawing  card  in  the  film,  "The 
Escape,"  with  Virginia  Valli  and  William 
Russell.  The  Hennepin-Orpheum  rounded 
out  its  vaudeville  program  with  Sally 
O'Neil  and  Owen  Moore  in  "Becky." 

Doug  Fairbanks  in  "The  Gaucho"  came 
into  the  Grand  for  a  second  run  showing, 
and  ran  up  a  big  gross  for  the  week. 

Among  the  neighborhood  houses  the  La- 
goon found  "The  Smart  Set"  to  be  a  popular 
attraction,  while  the  American,  Lyndale  and 
Rialto  did  from  fair  to  good  business  with 
such  pictures  as  "Stand  and  Deliver,"  "Bush 
Leaguer"  and  "The  Cohens  and  Kellys  in 
Paris." 

Indianapolis 

BUSINESS  was  "spotty"  in  Indianapolis 
last  week.  Afternoon  business  was  off 
and  evening  attendance  was  "just  fair,"  indi- 
cating a  25  to  30  per  cent  drop  in  box-office 
receipts. 

Berkell  stock  opened  season  at  English's 
with  "Mary's  Other  Husband,"  drawing 
heavily  from  movie  crowds.  Enormous  ad- 
vance sale  for  Stuart  Walker's  opening  week 
at  Keith's  this  week.  "Why  Marry?"  is 
opening  bill. 

"Tenderloin,"  with  Dolores  Costello,  set 
the  pace  in  attendance,  although  it  was  held 
the  second  week.  Movietone  newsreel  and 
Vitaphone  vaudeville  acts  also  on  bill. 


Sclls-Floto  circus  Tuesday  night  drew  its 
share  of  business.    Weather  was  fair. 

"The  Smart  Set"  with  William  Haines, 
Charlie  Davis  and  Indian  Stage  band,  led 
major  downtown  houses  for  the  week.  "Love 
and  Learn"  at  Circle,  and  "Laugh,  Clown, 
Laugh"  at  Loew's  Palace,  played  to  fair 
crowds.  Dave  Silverman,  guest  conductor 
at  Circle,  is  proving  popular.  Eddie  l'ardo's 
stage  band,  which  was  introduced  three 
weeks  ago  at  the  Circle,  is  proving  an  at- 
traction. 

No  special  exploitation  effort  made  by  any 
houses. 

Cleveland 

NOTHING  very  startling  happened  in  lo- 
cal movie  circles  last  week.  None  of 
the  theatres  reported  any  broken  records. 
And,  (jn  the  other  hand,  none  of  them  re- 
port ed  any  flops.  Taken  by  and  large,  it 
was  a  moderately  successful  week,  as  judged 
by  the  box  office. 

"Ramona"  was  sufficiently  well  liked  by 
patrons  of  the  Stillman  to  justify  holding  the 
picture  over  another  week.  The  Allen  drew 
good  crowds  with  "The  Actress"  as  the  fea- 
ture picture.  "Something  Always  Happens," 
unusually  well  sustained  mystery  play,  main- 
tained the  general  high  average  at  Keith's 
Palace. 

The  State  theatre  also  reports  that  busi- 
ness was  average  for  the  week  with  "Lady 
Be  Good,"  good  comedy,  full  of  breezy  ac- 
tion and  a  satisfactory  love  ending.  Reade's 
Hippodrome  did  pretty  well  for  the  first 
week  of  the  new  all-picture  program.  "The 
Sunset  Legion"  was  the  feature  attraction, 
unanimously  agreed  to  be  good  standardized 
popular  entertainment. 

"Wings"  built  up  consistently  during  its 
fourth  week  at  the  Colonial,  where  it  is  being 
roadshowed  at  $1.65  top.  Keith's  East 
105th  had  a  fair  week  with  a  fair  picture, 
"Love  and  Learn."  The  Park  and  the 
Cameo  played  second  rim  engagements  of 
"The  Gaucho,"  following  a  continued  down- 
town run  of  the  picture.  Both  houses  did 
well,  but  nothing  extraordinary. 

Competition  was  keen  as  the  Metropolitan 
(  lipera  drew  capacity  attendance  to  the  Pub- 
lic Auditorium. 

Neighborhood  house  business  was  below 
average. 

Buffalo 

BOX-OFFICE  receipts  were  not  startling 
at  any  of  the  leading  Buffalo  theatres 
last  week,  although,  for  the  most  part,  they 
were  on  a  par  with  average  weeks. 

Loew's  State  had  a  very  good  week,  due 
largely  to  the  personal  appearance  of  Francis 
X.  Bushman,  which  attracted  the  old-time 
theatre-goers  who  remembered  him  as  the 
Beau  Brummel  of  the  screen  in  years  gone 
by  when  he  played  alongside  Beverly  Bayne. 
Bushman's  appearance  in  a  dramatic  sketch 
was  accompanied  by  a  screen  comedy,  "Cir- 
cus Rookies,"  in  which  Karl  Dane  and 
George  K.  Arthur  added  to  their  local  popu- 
larity. 

Shea's  Buffalo  had  a  darb  of  a  Publix  revue 
in  "Sun  Shades,"  featuring  Joe  Jackson,  the 
pantomimist,  with  Richard  Dix  on  the  screen 
in  "Easy  Come,  Easy  Go,"  which  wasn't 
particularly  "hot."  The  house  had  a  normal 
box-office  turnover. 

The  Great  Lakes  drew  good  crowds  all 
week,  with  "Sharp  Shooters,"  featuring 
George  O'l'rien  and  Lois  Moran,  proving 
a  good  film  attraction,  and  eight  vaudeville 
acts  helping  to  entice  the  public.  Shea's 
Hippodrome  had  a  money-maker  on  the 
cinema  in  "Doomsday,"  with  Florence  Yidor, 
which  drew  much  favorable  comment.  The 
stage  bill  also  was  good,  with  "A  Chameleon 
Caprice,"  a  talented  company,  headlining. 
"French  Dressing,"  with  H.  B.  Warner,  and 
a  well-balanced  vaudeville  offering,  attracted 
normal  audiences  to  the  Lafayette. 

Neighborhood  houses  reported  normal 
business  throughout  the  week. 


Albany 

MARION  DAVIES  did  wha/  had  been 
regarded  as  impossible  at  the  Leland 
in  Albany  last  week,  when  "The  Patsy" 
scored  a  knockout  over  daylight  saving, 
packing  the  theatres  not  only  for  one  show 
but  for  both  shows  each  evening  and  with 
matinees  running  extremely  heavy.  Miss 
Davies  is  extremely  popular  in  Albany,  and 
a  large  personal  following  did  the  trick.  At 
the  Mark  Strand,  "The  Legion  of  the  Con- 
demned" likewise  played  to  good  business 
with  daylight  saving  making  little  or  no 
inroads  at  the  box  office.  Richard  Dix  in 
"Easy  Come,  Easy  Go,"  went  over  fairly 
well  at  the  Ritz.  "Simba,"  playing  at  the 
Capitol  at  prices  ranging  from  50  cents  to 
$1.65  went  over  fairly  well,  although  not  up 
to  "King  of  Kings,"  which  had  been  the  at- 
traction at  the  theatre  the  previous  week. 
Some  good  preliminary  work  had  been  done 
through  the  schools  and  the  newspapers  in 
building  up  business  for  "Simba." 

The  Clinton  Square  theatre  went  over  well 
with  a  Tom  Mix  picture  the  "Horseman  of 
the  Plains"  and  another  feature  entitled 
"Domestic  Troubles." 

Neighborhood  houses  reported  business  as 
being  slightly  off  on  account  of  daylight 
saving.  Proctor's  Grand  continues  to  use 
exceptionally  good  pictures  with  its  vaude- 
ville. 

The  outstanding  feature  the  past  week 
in  Troy  was  the  excellent  business  done  by 
"Speedy."  Business  that  ran  far  ahead  in 
many  instances  of  other  weeks  when  there 
was  no  handicap  in  the  way  of  daylight  sav- 
ing. Coupled  with  the  feature  were  two 
excellent  Vitaphone  presentations  which  in- 
cluded the  Rose  and  Taylor  orchestra  and  a 
comedy  entitled  "Papa's  Vacation." 

At  the  Lincoln  in  Troy,  "The  Mad  Hour" 
ran  to  good  business  for  four  days  while 
"Bringing  Up  Father"  did  only  fair  for 
three. 

Business  held  up  well  at  the  American  in 
Troy  with  "Beyond  London's  Lights"  for 
four  days  and  with  "Heroes  in  Blue"  drop- 
ping a  bit  for  the  three  remaining  days. 

The  smaller  theatres  in  Troy  reported 
business  as  being  good. 

Tarn  i  ><i 

NOTHING  shown  in  Tampa  the  past 
week  developed  what  you  could  call  a 
real  draw,  but  the  week  as  a  whole  was  satis- 
factory. "Easy  Come,  Easy  Go"  failed  to 
keep  receipts  up  to  the  average  of  the 
Tampa.  Dix  is  well  liked  here,  and  his  pic- 
tures usually  draw  excellent  business,  but 
this  one  didn't  seem  to  click.  It  was  used 
the  first  four  days.  "The  Crowd,"  featured 
the  last  half,  did  better,  but  it  was  not  a 
draw. 

At  the  Victory  the  business  continues  very 
good  with  Vitaphone  productions  and 
presentations,  and  the  added  attraction  of 
the  Movietone  news  reel.  The  feature  last 
week  was  "The  Silver  Slave." 

"Wickedness  Preferred"  started  the  week 
off  very  nicely  tor  the  Strand.  Following 
this,  "The  Enemy"  was  used  for  three  days, 
and  it  went  over  very  good.  "Homeless 
Men"  completed  the  week,  and  brought  aver- 
age returns.  The  gross  for  the  w  eek  was  a 
little  better  than  average. 

The  Franklin  gave  the  entire  week  to  the 
showing  of  "The  Red  Kimono."  The  mati- 
nees were  exclusively  for  women,  and  the 
night  shows  for  men.  Children  were  not 
admitted  and  a  straight  price  of  50c  was 
made.  The  business  was  fairly  good,  but 
nothing  that  could  be  considered  big. 

The  Seminole,  Tampa's  finest  neighbor- 
hood house,  had  "The  Big  Parade"  for  two 
days,  and  "stood  'em  up"  at  every  show.  As 
this  is  about  the  fourth  showing  of  this  pic- 
ture in  Tampa  the  business  was  really  re- 
markable. 


1586 


Motion    Picture  News 


Baltimore 

INROADS  on  the  patronage  of  the  first- 
run  moving  picture  theatres  for  the  week 
beginning  Monday,  May  7,  were  caused  by 
the  opening  of  the  races  here  and  the  annual 
visit  of  the  circus,  for  two  days. 

However,  with  the  exception  of  only  a 
few  theatres,  business  was  good  generally 
and  in  several  cases  excellent.  At  Loew's 
Century  "Rose  Marie,"  featuring  Joan  Craw- 
ford and  James  Murray,  held  up  very  well 
with  The  Maryland  Collegians  on  the  same 
bill.  Business  throughout  the  week  was  ex- 
cellent, due  in  part  to  various  nights  being 
arranged  for  pupils  at  the  various  colleges. 

"Speedy,"  featuring  Harold  Lloyd,  did 
excellently  at  Loew's  Valencia  during  its  sec- 
ond week  at  that  playhouse. 

"Lucrecia  Borgia,"  at  the  Little  theatre, 
presented  by  the  Motion  Picture  Guild,  Inc., 
proved  a  good  business  getter  with  Conrad 
Veidt  and  Paul  Wegener,  who  have  been 
seen  in  American  made  productions,  playing 
two  of  the  principal  roles. 

At  Keith's  Hippodrome,  "The  Sporting 
Age,"  starring  Belle  Bennett,  went  over 
fairly  well  with  five  acts  of  Keith-Albee 
family  time  vaudeville,  doing  a  better  busi- 
ness than  during  the  previous  week. 

At  the  Keith-Albee  New  Garden  "The 
Shield  of  Honor,"  featuring  Neil  Hamilton 
and  Ralph  Lewis,  proved  a  fairly  good  pull- 
ing vehicle  with  seven  acts  of  Keith-Albee 
high  class  vaudeville. 

"Tenderloin,"  starring  Dolores  Costelo  and 
Conrad  Nagel,  witli  Vitaphone  accompani- 
ment and  dialogue  and  other  Vitaphone  at- 
traction-, proved  a  good  business  getter  at 
Warners'  Metropolitan  for  the  second  week 
of  its  engagement.  It  was  held  fur  a  third 
week. 

The  Stanley  only  had  fair  patronage 
throughout  the  week  with  "The  Showdown," 

featuring  George  Bancroft  and  Evelyn  Brent 
and  a  stage  presentation,  entitled  Around 
the  Clock. 

However,  it  must  be  remembered  that  it 
takes  4,000  persons  to  fill  the  Stanley  when 
every  seat  is  taken. 

Boston 

WITH  the  inroads  of  daylight  saving  off- 
set by  continued  cool  weather,  Boston 
theatres  had  about  an  even  break  during  the 
week.  The  expected  falling  off  from  day- 
light saving  may  have  occurred,  but  if  it  did 
the  weather  brought  up  the  box-office 
receipts  to  figures  which  are  eminently  satis- 
factory. 

Conditions  have  not  yet  been  favorable  to 
the  opening  of  the  summer  resort  theatres, 
and,  until  these  are  opened,  Boston  man- 
agers do  not  expect  any  material  slowing 
down  of  programs.  It  has  not  been  neces- 
sary to  advertise  the  cooling  plants  yet, 
although  it  may  become  so  any  day  now. 

Metropolitan  Theatre  had  an  unusually 
good  week  with  "Stand  and  Deliver"  as  its 
feature,  coupled  with  Paul  Whiteman  and  his 
band.  The  combination  brought  capacity 
houses  all  week,  and  were  it  possible  to  hold 
over  a  Metropolitan  show  for  a  second  week, 
there  would  be  no  question  as  to  what  would 
happen. 

"Garden  of  Eden"  was  the  feature  at 
Loew's  State,  and  played  to  the  large  audi- 
ence, which  has  become  a  habit  at  this  play- 
house. 

"Something  Always  Happens"  attracted 
rather  better  than  average  audiences  to  the 
Keith-Albee  Boston  Theatre,  and  receipts 
were  highly  satisfactory. 

"The  Silver  Slave"  and  "The  Night  Flyer" 
were  the  double  features  at  the  twin  theatres, 
the  Modern  and  Beacon,  following  features 
which  have  been  held  over  from  one  to  eight 
weeks.  The  films  drew  far  better  than  the 
average  houses  at  these  two  theatres  for  a 
good  week's  business. 

"The  Circus"  and  "The  Showdown" 
divided  honors  at  the  Exeter  for  a  good  mid- 
Bpring  week.     "Motherhood"  and  "Flying 


Romeos"  at  the  Fenway  provided  the  box 
office  with  plenty  of  material. 

Other  films  of  the  week  drawing  good 
houses  were:  "The  Smart  Set,"  at  Loew's 
Qrpheum;  "Man,  Woman  and  Sin"  and 
"Sadie  Thompson,"  at  Loew's  Columbia; 
"Buck  Privates,"  at  the  Scollay  Square 
Olympia;  "Heart  of  a  Follies'  Girl,"  at  the 
Washington  Street  Olympia;  "Skyscrapers" 
and  "Wife  Savers,"  at  the  University;  "The 
Circus,"  at  the  Allston;  "Little  Shepherd  of 
Kingdom  Come,"  at  the  Capitol;  and  "The 
Circus,"  at  the  Central  Square. 

San  Diego 

ONE  of  the  longest  runs  given  any  picture 
at  any  local  house  has  been  the  four 
weeks'  showing  of  "The  Jazz  Singer,"  featur- 
ing Al  Jolson,  at  the  Plaza  the  last  three 
weeks  of  April  and  the  first  week  of  May. 
Manager  Dwight  Hill  says  it  has  been  one 
of  the  best  business  getters  he  has  had,  even 
though  its  predecessor,  "Chicago,"  did  a  big 
business  for  three  weeks. 

"That's  My  Daddy"  would  have  had  a 
specially  good  run  at  the  West  Coast  Cali- 
fornia, based  on  its  merits,  even  though  little 
Jane  La  Verne,  known  as  "Pudge,"  the  tiny 
juvenile  star  in  the  play,  had  not  made  a 
personal  appearance  at  the  house  during  the 
week.  Jane  became  an  instantaneous 
favorite  and  proved  a  big  attraction  in  her- 
self. 

"Beau  Sabreur"  proved  to  be  a  good  at- 
traction at  the  California  and,  as  one  of  the 
house  staff  put  it.  "everybody  liked  it." 
"Feel  My  Pulse,"  featuring  Bebe  Daniels, 
also  was  shown  to  good  houses,  for  Bebe 
always  goes  well  in  San  Diego. 

While  a  special  local  appeal  was  expected 
when  "Gentlemen  Prefer  Blondes"  was 
shown  at  the  Cabrillo,  because  of  the  fact 
that  Anita  Loos,  its  author,  was  a  former 
San  Diego  girl,  it  did  just  a  fair  business. 

"The  Last  Command,"  at  the  Cabrillo,  did 
well  for  the  two  weeks  it  was  on  the  screen. 

"We  Americans,"  at  the  West  Coast  Cali- 
fornia, the  film  attraction  during  the  first 
anniversary  week  celebration  for  the  house, 
did  a  very  good  business,  with  its  lesson  on 
Americanization,  and  its  touch  of  the  World 
War  patriotic  appeal. 

One  of  the  best  films  featuring  Harold 
Lloyd,  from  the  standpoint  of  popularity, 
was  his  "Speedy,"  which  filled  the  Cabrillo 
for  every  showing,  with  a  waiting  queue  as  a 
general  thing. 

"Seventh  Heaven,"  which  came  back  to 
San  Diego  after  its  first  showing  at  Pan- 
tages,  was  one  of  the  biggest  drawing  cards 
ever  shown  at  the  community  houses,  de- 
clared Kent  Bush,  of  the  Bush  Theatres, 
Inc.,  who  had  it  at  the  Egyptian. 

Des  Moines 

A  T  the  Des  Moines  Theatre  "The  Little 
Shepherd  of  Kingdom  Come"  was  the 
attraction,  and  it  opened  up  with  a  rushing 
business.  It  may  have  been  the  good  record 
that  Barthelmess  made  in  "The  Patent 
Leather  Kid,"  or  the  fact  that  the  audiences 
expected  it  to  be  a  Vitaphoned  picture,  but 
the  first  shows  were  big;  the  week  did  not 
hold  up  so  well. 

At  the  Capitol  business  was  good  with 
Richard  Dix  in  "Easy  Come,  Easy  Go,"  a 
pleasant  comedy,  and  a  good  stage  show. 
Casey  Jones,  stage  hand  director,  made  a 
good  personal  drawing.  At  the  Strand  "The 
Crowd"  caused  much  comment  with  opinion 
about  evenly  divided.  The  ones  who  were 
for  it  were  strong  for  it,  and  those  opposed 
felt  as  decidedly.  The  week  finished  with 
Fred  Thomson  in  "The  Sunset  Legion,"  and 
did  very  well.  At  the  Garden  "The  Student 
Prince"  did  big  business  on  a  second  run, 
and  held  up  well  for  a  half-week  run.  Some 
objection  was  made  to  the  sentimental  bits 
in  the  picture,  while  others  were  most  en- 
thusiastic about  the  charm  of  the  picture. 


Ottawa 

CONTINUED  coolness  and  rather  copi- 
ous rain  have  tended  to  help  the  the- 
atres in  the  Ottawa,  Ontario,  district  and 
every  type  of  film  attraction  has  been  get- 
ting attention  from  the  public. 

A  very  interesting  program  was  presented 
by  Manager  Ray  Tubman  at  the  Regent  the- 
atre, Ottawa,  during  the  week  of  April  30. 
This  comprised  "Red  Hair,"  starring  Clara 
Bow,  and  "40,000  Miles  with  Lindbergh." 
The  latter  aroused  much  interest  because  of 
Lindbergh's  visit  to  Ottawa  last  year.  "Red 
Hair"  was  fair. 

There  was  plenty  of  fun  around  B.  'F. 
Keith's  theatre  with  "The  Fortune  Hunter" 
with  Syd  Chaplin.  Big  crowds  were  the  rule 
and  they  were  generally  satisfied  with  the 
picture. 

Heavy  patronage  was  registered  at  the 
Imperial,  where  "Bringing  Up  Father"  was 
the  attraction.  The  cast  of  this  picture 
proved  to  be  a  strong  argument  for  the  older 
people  while,  of  course,  the  juveniles  rushed 
to  see  it  because  of  its  cartoon  fame. 

At  the  Centre  theatre  "A  Girl  in  Every 
Port"  was  the  feature  and  opinions  were 
rather  divided  but  the  theatre  got  big  busi- 
ness all  week. 

Rin-Tin-Tin  packed  them  in  at  the  Co- 
lumbia theatre  as  usual,  the  vehicle  this  time 
being  second  run  of  "A  Dog  of  the  Regi- 
ment." The  canine  actor  always  draws  a 
crowd  at  the  Columbia.  The  program  also 
included  a  serial,  news  weekly  and  comedy. 

There  was  another  well-balanced  program 
at  the  Fern  theatre,  another  bustling  neigh- 
borhood house,  and  the  capacity  crowds 
were  eager  and  noisy.  The  bill  included 
"The  Frontiersman,"  the  serial  "Melting 
Millions,"  and  Lloyd  Hamilton's  comedy, 
"Somebody's  Fault." 

"The  Stolen  Ranch"  was  just  the  type  of 
feature  to  make  the  Rex  theatre  popular. 
On  top  of  this,  Manager  Nolan  had  second 
run  of  the  pictures  showing  the  Bremen  and 
crew  at  Greenly  Island,  with  a  serial  chap- 
ter and  comedy.  Both  the  crowds  and  the 
theatre  got  their  money's  worth. 

San  Francisco 

AL  JOLSON,  in  "The  Jazz  Singer,"  which 
just  finished  playing  its  eleventh  week  at 
the  Embassy  Theatre,  broke  a  record  for  any 
picture  ever  shown  in  San  Francisco,  not 
only  from  the  standpoint  of  weeks,  but  also 
because  the  theatre  held  its  crowds  so 
wonderfully  the  entire  number  of  weeks  the 
picture  was  shown.  This  was  due  to  the 
fact,  that  many  went  two  or  three  times  to 
see  this  picture,  and  were  such  good  boosters 
for  it.  Many  were  surprised  "The  Jazz 
Singer"  did  so  well,  as  the  theatre  is  not  as 
centrally  located  as  some  of  the  other 
houses. 

"Ladies'  Night  in  a  Turkish  Bath,"  shown 
at  the  Loew's  Warfield  Theatre,  proved  very 
popular.  On  the  stage,  "Moscow  Ideas"  and 
Rube  Wolf  and  his  orchestra.  The  Granada 
Theatre  was  comfortably  filled  with  the  pic- 
ture, "Skyscraper,"  the  Publix  Stage  Revue 
with  the  presentation  act,  "Treasure  Ships," 
helping  to  draw.  "The  Patent  Leather  Kid," 
was  shown  a  third  week  at  the  St.  Francis 
Theatre,  where  it  did  as  well  the  third  as  the 
second  week.  "Speedy,"  at  the  California 
Theatre,  was  held  over  for  a  few  days  more 
than  the  second,  but  this  picture  did  not  do 
well  those  days. 

The  Union  Square  Theatre  reported 
excellent  business  with  "Pretty  Clothes," 
"Painty  Pappas"  and  five  acts  vaudeville. 
The  Golden  Gate  Theatre  reported  big  busi- 
ness with  "The  13th  Hour,"  partly  due  to  the 
popularity  of  Barrymore  in  this  city  and  the 
vaudeville  acts. 

The  residential  theatres,  as  a  whole,  re- 
ported good  business.  The  Coliseum  show- 
ing "Coney  Island,"  together  with  "The 
Varsitonians,"  who  play  on  the  stage,  and 
the  Alexandria  showing  the  picture  "French 
Dressing." 


May    12,    19  28 


1587 


Newsreel  Resume 


Salt  Lake  City 

ATTENDANCE  at  the  Salt  Lake  City 
downtown  theatres  has  varied  some  this 
past  week,  according  to  reports.  Good 
weather  conditions  prevailed,  the  week  hav- 
ing been  cool  and  clear  throughout. 

Exceptionally  big  crowds  were  enjoyed  at 
the  Capitol  Theatre,  the  main  feature 
apparently  being  Moss  and  Frye,  "The 
original  blackbirds,"  in  the  stage  presenta- 
tion "How  High  Is  Up?",  a  Fanchon  & 
Marco  offering,  which  caused  a  great  deal 
of  merriment.  Poli  Negri  in  "Three  Sin- 
ners" was  also  very  well  received  at  thi^ 
house. 

The  Paramount  Empress  Theatre  did  a 
highly  satisfactory  business  on  "Speedy," 
Harold  Lloyd's  latest  comedy.  "Two  Girls 
Wanted"  went  over  to  fairly  large  crowds  at 
the  Victory. 

Special  lobby  displays  and  a  good  deal  of 
exploitation  was  employed  at  the  American 
Theatre  during  their  presentation  of  "We 
Americans,"  which  though  it  did  not  play  to 
extremely  large  houses,  was  received  with  a 
good  deal  of  favorable  comment  by  those 
who  were  in  attendance,  and  the  box-office 
receipts  were  above  the  average. 

Beatrice  Fairfax's  romance,  "The  Love- 
lorn," was  the  picture  offering  shown  at  the 
Pantages  Theatre  this  past  week,  with  fairly 
satisfactory  results.  This  house  also  pre- 
sents Pantages  vaudeville. 

"Chicago  After  Midnight"  proved  to  be 
quite  a  good  drawing  card  at  the  Gem  Thea- 
tre, with  crowded  houses  being  the  rule. 

"The  Shepherd  of  the  Hills,"  with  Molly 
O'Day,  was  the  second-run  offering  at  the 
Rialto  last  week,  having  been  very  well  re- 
ceived in  consideration  of  this  fact. 

The  Mission,  a  suburban  house  here,  did 
very  well  with  John  Gilbert  and  Greta  Garbo 
in  "Love." 

Kansas  City 

A WEEK  of  warm  weather,  a  novelty  thus 
far  this  spring,  last  week  sent  a  large 
part  of  Kansas  City's  population  scurrying 
into  the  country  with  motor  cars  at  night, 
with  the  result  that  business  at  none  of  the 
downtown  houses  measured  up  to  the  previ- 
ous week,  despite  the  fact  that  the  line-up 
of  pictures  was  strong.  The  condition 
merely  was  temporary,  however,  most  ex- 
hibitors agreed. 

At  Loew's  Midland,  Emil  Jannings  in 
"The  Last  Command"  played  to  fair  houses, 
but  fell  short  of  what  was  expected  of  it,  in 
so  far  as  attendance  was  concerned.  "Under 
the  Tonto  Rim,"  at  the  Newman,  played  to 
meager  crowds,  but  "Why  Sailors  Go 
Wrong"  held  up  fairly  well  at  the  Pantages 
Theatre,  as  did  "Harold  Teen"  at  the  Main- 
street. 

"Tenderloin,"  at  the  Globe,  did  only  a 
small  business.  A  return  engagement  of 
"The  Merry  Widow,"  at  the  Liberty,  how- 
ever, played  to  an  average  attendance. 

There  was  nothing  unusual  in  the  way  of 
exploitation  at  any  of  the  houses. 


Gomerford  Will  Improve 
House  in  Honesdale,  Pa. 

Purchase  of  the  Lyric  theatre,  Hones- 
dale,  Pa.,  lor  $65,0,06,  by  the  Comerford 
Amusement  Company,  of  Scranton.  whieh 
controls  ;i  chain  of  150  theatres,  was  an- 
nounced on  April  .'10,  when  negotiations  in 
the  transactions  were  closed.  The  house 
will  be  modernized  by  an  expenditure  of 
$25,000  when  the  new  owners  take  posses- 
sion July  1.  Improvements  will  include  the 
installation  of  a  Vitaphonc  device,  better- 
ment of  the  acoustic  properties,  addition 
of  more  seats  and  extensive  interior  decora- 
tions. 


No.  39  of  Pathe  News  takes  in  the  Shrin- 
ers parade  in  Miami;  the  Bremen  crew  hon- 
ored in  New  York  and  at  Washington; 
West  Pointers  instructed  in  gunnery  at 
Aberdeen,  Md.;  the  Sinclair  oil  refinery 
swept  by  fire;  the  President  and  Mrs. 
Coolidge  attending  the  circus;  pursuit 
planes  maneuvering  in  the  clouds.  This  last 
mentioned  hit  shows  a  dazzling  display  of 
airplane  skill.  Some  splendid  shots  were 
obtained  by  the  newsreel  man. 

The  airplane  tragedy  in  which  Leonard 
Bonney  met  his  death  while  trying  out  new 
plane;  the  West  Point  cadets  , on  parade; 
the  quakes  in  Greece  and  Bulgaria;  the 
King's  troops  in  march  review  before  the 
Duchess  of  York;  and  the  war  games  at 
Langley  Field,  Va.;  were  the  important 
features  of  No.  40  of  Pathe  News.  Two 
additional  items  concerned  the  May  festival 
at  Welhvdey  College  and  the  back-yard 
show  put  on  by  the  kids  of  New  York's 
East  Side. 

Issue  No.  81  of  Paramount  News  dealt 
with  the  visit  of  King  Emmanuel  to  Tripoli; 
army  pilots  in  war  play  at  Langley  Field; 
the  West  Pointers  receiving  gun  instruc- 
tion, and  the  fliers  received  in  Washington. 
Other  stories  were  about  the  salvaging  of  a 
liner  wrecked  off  the  Massachusetts  coast; 
the  Shriners  impressive  procession  at 
Miami,  and  the  new  seaplane  service  from 
Nice  to  Monaco  along  the  Riviera. 

No.  82  had  views  of  Italian  workmen 
hailing  Mussolini;  the  dam  at  Greeneville, 
S.  C,  which  imperils  neighboring  valley; 
and  the  crash  of  Iionney's  plane.  The  re- 
mainder of  the  shots  were  of  motor  bike 
stars  in  a  tricky  hill  climbing  contest;  the 
annual  spring  regatta  at  the  "Venice  of 
Mexico";  the  West.  Point  cadets  in  pa- 
rade; tin1  builder  of  the  Bremen  plane; 
German  woman  athlete  practicing  for  the 
Olympics;  Walter  Hagen  defeated  on 
British  links,  and  a  daredevil  exploit  by 
girl  who  jumps  successfully  from  airplane. 

No.  76  of  M-G-M  News  reported  the  West 
Pointers  studying  the  big  guns  at  Aberdeen; 
the  capital's  tribute  to  the  Bremen  fliers; 
the  Coolidges  attending  the  circus,  and  the 
march  of  the  Shriners  at  their  national  con- 
clave at  Miami.  Interspersed  throughout 
the  reel  ware  other  stories — diving  and 
other  water  sports  at  Austin,  Tex.;  the  huge 
throng  attending  the  Pimlico  opening;  air- 
man sets  a  new  record  for  upsidedown  (ly- 


ing; pelicans  come  out  of  doors  alter  long 
winter  sojourn. 

No.  77  presented  the  smartly  d rosed 
West  Point  cadets  on  the  parade  grounds; 
the  May  day  celebration  at  Welleslcy  Col- 
lege; the  visit  of  the  Italian  king  to  North 
Africa;  and  the  plane  demonstrations  at 
Langley  Field.  Helen  Wills  in  France  and 
a  round  up  of  wild  horses  in  Oregon  also 
contributed  to  the  interest  of  the  reel. 

Kinograms  No.  5393  offered  scenes  of 
Koine's  mayor  visiting  New  York  and  the 
Bremen  fliers  received  at  Boiling  Field,  Va. 
Also  viewed  were  shots  of  the  colt,  Alac- 
rity; the  huge  derrick  which  collapsed  in 
New  York's  street;  Helen  Finklcy  training 
for  Olympic  Gaines;  jiu  jitsu  experts  in  a 
match. 

No.  5394  related  more  scenes  of  enthu- 
siasm aneilt  the  Bremen  fliers  as  they  attend 
a  ball  game  in  New  Y'ork.  In  the  line  of 
news  were  more  items:  the  I)uchc>s  of  York 
inspecting  her  regiment ;  English  boys 
trained  in  gymnastics;  Walter  Hagen 
beaten  in  golf  match  in  England;  Welles- 
ley  students  saluting  the  seniors;  Chicago 
drivers  racing  on  the  Rohy  Speedway;  the 
West  Pointers  parading;  the  army  fliers 
staging  a  "battle"  in  the  air. 

Fox  News,  Vol.  9  No.  63  began  with 
scenes  of  Rome  and  the  celebration  of  the 
city's  2,681  birthday.  Also  on  hand  was 
1  he  New  Y'ork  welcome  to  the  Bremen  crew. 
Other  events  that  obtained  notice  were  the 
bestowal  of  prize  cups  to  Spanish  polo 
plavers,  carnival  at  Columbus,  Ga.,  in  honor 
of  its  100  birthday;  track  stars  in  the  Penn 
relays. 

No.  64  showed  the  West  Point  corps 
getting  instruction  at  Aberdeen  and  the 
Bremen  airmen  decorated  by  the  Presi- 
dent. On  hand  also  were  items  relating  to 
a  kid's  top  spinning  contest  in  the  south; 
Lindy  Landing  at  Washington  in  the 
"Spirit  of  St.  Louis";  California  athlets 
training  for  the  Olympic-;;  Danish  prince, 
who  is  leaving  California  to  return  home; 
Dixie  girls  in  the  dress  of  Cleopatra 's  time; 
Pike's  Peak  emerging  from  the  winter 
shows. 

En  the  Fox  Movietone,  Vol.  1  No.  23, 
were  heard  the  voices  of  the  Bremen  Biers 
responding  to  their  reception  in  New  York; 
a  squad  of  motor  cyclists  performing  diffi- 
cult feats  and  an  aviation  cadet  undergo- 
ing a  rigorous  test  in  an  "orientator. " 


A  REVELATION  OF  CHARACTER  f 
ACTING  ON  THE  SCREEN  • 

"Czar  Ivan  the  Terrible " 

Produced  by 

SOVKINO  o£  MOSCOW 

(Producers  of  "Poteiiikin") 

For  bookings  apply  exclutivelj  i<> 

AMKINO  CORPORATION 

723  SEVENTH  AVE.,  NEW  YORK  CITY 
Bryant  7(>7K 


1588 


Motion    Picture    N  e  zvs 


Opinions  on  Pictures 


The  Big  Noise 

Film     Travesty,    Neatly    Done  and 
Amusing 
(Reviewed  by  Laurence  Reid) 

T  T  ERE  is  a  neat  Little  piece  of  satire 

'  which  is  exceptionally  well  clone — 
which  serves  in  introducing  a  smart  take- 
off on  the  tabloid  type  of  journalism.  Yet 
beneath  its  outer  shell  of  humor  one  can 
spot  a  deal  of  pathos — which  shapes  up  as 
genuinely  human.  There  is  a  background 
of  something  which  might  register  as  utter 
futility  of  life.  And  this  note  is  what 
makes  it  click  so  well.  There-  are  points 
about  it  which  suggest  several  recent  films. 
It  takes  its  character  around  New,  York's 
East  Side  and  West  Side,  too.  And  on  to 
Coney  Island.  After  carrying  out  a  touch 
of  the  humdrum  existence  of  its  characters 
it  settles  down  into  a  story  somewhat  ap- 
proaching ' '  Chicago. ' ' 

Chester  Conklin  plays  the  central  figure 
— that  of  a  subway  guard.  He  is  a  meek 
chap  who  never  feels  any  importance  until 
he  puts  on  his  uniform.  It  develops  that  a 
mayoralty  campaign  is  on  which  exploits 
the  uplift  of  the  overworked  subway  guard. 
After  the  candidate  gets  elected  on  this  par- 
ticular platform  the  subway  guard  is  for- 
gotten. And  he  becomes  the  work-slave 
again.  Here  is  real  pathos.  And  here  is 
reality.  What  is  presented  here  could  reas- 
onably happen.  It  is  all  very  good — and 
acted  very  deftly  by  Conklin  and  the  others 
of  the  cast.  Your  patrons  should  enjoy 
this  number.  It  is  far  from  being  the  usual 
dime  of  the  day. 

Drawing  Power:  Needs  heavy  exploita- 
tion, but  word-of-mouth  advertising  should 
put  it  over.  Exploitation  Angles:  Feature 
Conklin  as  having  ideal  role.  Bill  as  true 
slice  of  big  city  life. 

THEME:  Comedy-drama  of  subway 
guard  exploited  by  politicians. 

Produced  and  distributed  by  First  Na- 
tional. Length,  six  reels.  Released,  May, 
1928.  Cast:  Chester  Conklin,  Alice  White, 
Bodil  Rosing,  Sam  Hardy,  Jack  Egan,  Ned 
Sparks,  David  Torrence.  Director,  Allan 
Dwan. 


The  Escape 

A  Fair-To-Middlin''  Melodrama 

(Reviewed  by  Laurence  Reid) 

AN  effort  to  capture  the  highlights  of 
the  original  of  this  picture  which  met 
with  tolerable  success  on  the  stage  hasn't 
been  very  successful.  It  can't  be  cata- 
logued as  very  interesting,  nor,  on  the  other 
hand,  very  poor.  It  just  serves  up  an  av- 
erage line  of  action  concerning  bootleggers 
and  night  clubs,  with  other  ingredients  to 
keep  it  moving.  Being  absorbed  with  much 
incident  the  plot  does  become  complicated 
■ — so  much  so  toward  the  climax  that  it  be- 
comes rather  difficult  to  follow. 

There  is  a  hospital  interne  in  the  story 
who  is  sent  out  on  a  poverty  case.  When 
he  arrives  at  the  house  he  is  compelled  to 
use  the  phone  next  door  to  report  the  mat- 


ter to  his  hospital.  And  by  using  the  phone 
he  meets  the  "little  mother."  And  thus 
starts  the  romance.  The  heroine's  father 
is  a  bootlegger  and  when  he  is  bumped  off 
in  a  raid  she  gets  a  job  as  hostess  in  a 
night  club — a  racket  run  by  the  very  man 
responsible  for  her  dad's  death,  though  the 
girl  is  ignorant  of  it. 

Along  comes  the  young  doctor,  who,  after 
getting  discharged  from  the  hospital,  takes 
up  with  furnishing  liquor  for  the  club. 
After  this  episode,  well  the  story  runs  into 
a.  flock  of  episodes  before  it  fades  into  a 
happy  ending.  Miss  Valli  is  appealing  as 
the  heroine,  but  the  other  characters  are 
kind  of  lost  in  the  shuffle.  Just  a  so-so 
film. 

Drawing  Power:  For  average  houses. 
Exploitation  Angles:  Feature  as  film  ver- 
sion of  successful  play.  Feature  Miss  Valli. 
Bill  as  serving  up  lots  of  action,  etc. 

THEME:  Melodrama  of  bootleggers,  etc., 
and  the  appeal  of  innocent  girl  to  bring 
boy  friend  away  from  wayward  path. 

Produced  and  distributed  by  Fox. 
Length,  six  reels.  Released,  May,  1928. 
Cast:  Virginia  Valli,  William  Russell, 
Nancy  Drexel,  George  Meeker.  Directed 
by  Richard  Rosson. 


Easy  Gome,  Easy  Go 

Good  Enough  Entertainment  Here 
(Reviewed  by  Laurence  Reid) 

AS  a  play  this  wasn't  so  hot,  but  it 
presented  sufficient  high  jinks  to  keep 
most  any  audience  in  a  good  frame  of 
mind.  Coming  to  the  screen  it  carries  on 
with  some  creditable  comedy — and  shapes 
up  as  the  best  picture  Richard  Dix  has  had 
in  some  time.  He  could  stand  even  better 
ones  than  this — as  its  plot  is  kind  of  vapid. 
The  idea  revolves  around  the  goings-on  in 
a  sanitarium  where  the  star  follows  his  girl 
friend.  The  hero  has  been  fired  by  his 
father  from  the  job  of  radio  announcer. 
He  becomes  the  innocent  accomplice  of  an 
aged  bank  crook.  And  during  the  trip  to 
the  sanitarium  where  he  has  followed  the 
girl  friend  he  is  suspected  of  lifting  the 
loot  from  the  passengers  on  the  train. 

And  that's  about  all  there  is  to  it.  Dix 
makes  the  piece  hum  with  plenty  of  inci- 
dent, and  his  personality  makes  the  piece 
really  enjoyable.  There  are  many  amusing 
complications,  though  several  of  them  are 
hoary  with  age.  Altogether  it  shapes  up  as 
a  pi-etty  spritely  film,  though  it  could  stand 
some  trimming  here  and  there.  Nancy  Car- 
roll makes  an  attractive  heroine,  though 
the  role  is  limited. 

Drawing  Power:  Title  and  popularity  of 
star.  Okay  for  average  houses  and  first 
runs,  too.  Exploitation  Angles:  Tease  the 
title  and  go  after  Dix's  popularity.  Feature 
Nancy  Carroll  of  "Abie's  Irish  Rose" 
fame. 

Produced  and  distributed  by  Famous 
Players.  Length,  six  reels.  Released,  May, 
1928.  Cast:  Richard  Dix,  Nancy  Carroll, 
Charles  Sellon,  Frank  Currier,  Arnold 
Kent.    Directed  by  Frank  Tuttle. 


The  Man  Who  Laughs 

Strong  Drama  Finely  Acted  and 
Directed 
(Reviewed  by  E.  G.  Johnston) 

'T'HIS  is  the  third  of  Victor  Hugo's 
*■  stories  to  be.  made  into  special  produc- 
tions by  Universal  and  the  author's  char- 
acteristic outbursts  are  once  more  admir- 
ably conveyed  to  screen  drama — this  time 
by  a  master-craftsman  of  lights  and  shad- 
ows, Paul  Leni.  This  is  strong  drama — a 
big  production  almost  faultlessly  made  as 
far  as  motion  pictures  go.  Any  adverse 
criticism  to  this  picture  must  be  directed 
at  its  theme.  Some  of  Hugo's  novels  have 
not  been  pleasant  ones  and  this  one  falls 
under  this  classification.  There  were  in- 
stances when  his  tirades  were  against  hor- 
rifying states  of  affairs  and  this  deals  with 
one — the  imperialistic  regimes  of  King 
James  the  Second  and  Queen  Anne.  There 
were  cruel  practices  those  days  and  this 
quality  must  necessarily  run  through  the 
picture  in  order  to  preserve  story  value. 
When  these  occur  they  are  treated  deli- 
cately as  circumstances  permit  and  the  re- 
sult is — we  repeat — a  really,  fine  motion 
picture  even  though  it  may  have  its  grue- 
some moments. 

Conrad  Veidt  does  excellently  as  the 
clown  who,  in  childhood,  was  the  victim  of 
Comprachicos,  a  marauding  band  of  gyp- 
sies whose  surgeon  distorted  the  boy's  fea- 
tures to  a  wide  grin  at  the  order  of  James 
II.  The  father  of  the  boy  had  incurred  the 
King's  displeasure,  he  was  executed  and 
all  property  of  the  peer  passed  into  the 
hands  of  the  Duchess  Josianna.  Time 
passes  and  the  boy  develops  as  a  famous 
clown.  Olga  Baclanova  has  the  role  of  the 
Duchess  and  along  with  Veidt,  Brandon 
Hurst,  Caesar  Gravina  and  Mary  Philbin, 
contributes  what  this  writer  thinks  to  be 
an  exceptional  piece  of  work.  As  the  de- 
fiant and  wayward  Duchess  she  fits  the  role 
to  perfection. 

The  disfigured  child  grows  up  in  the 
home  of  Ursus  (Gravina)  who  capitalizes 
on  the  boy's  ability  to  make  the  public 
laugh.  A  blind  girl  (Mary  Philbin)  rescued 
when  a  baby  by  the  boy,  is  also  used  as  a 
member  of  the  family  show  troupe.  From 
childhood,  romance  develops  between  the 
clown  and  the  girl  who  cannot  see  her 
lover's  distorted  features.  This  affair, 
which  is  about  to  materialize  into  marriage, 
is  almost  upset  by  the  Duchess'  entry  in 
the  field  and  the  discovery  that  the  clown  is 
the  rightful  heir  to  her  estate.  Josianna  is 
not  in  good  standing  at  Court  and  Queen 
Anne  orders  that  she  marry  the  clown  and 
that  the  latter  be  made  a  peer  of  England. 
The  turbulent  court  scene  follows — the 
clown  escapes  and  rejoins  old  Ursus  and 
the  blind  girl  after  a  violent  scene  at  the 
docks  where  his  enemies  seek  to  prevent  the 
departure.  The  somewhat  incongruous  entry 
of  a  police  dog  at  this  point  aids  the  es- 
cape. 

Drawing  Power:  Is  of  extended  run 
calibre  for  the  larger  cities.  As  a  more 
popular  priced  attraction  for  the  smaller 


May    12.    19  2  8 


1589 


cities  it  should  go  big.  It  may  have  ;i  lack 
of  appeal  i<>  some  a£  the  feminine  sex— this 
is  questionable.  Exploitation  Angles:  Les 
Miserable*  and  the  Hunchback  of  N'otre 
Dame  have  proved  beyond  a  doubt  that  Vic- 
tor Hugo  has  been  widely  read.  Capitalize 
on  this.  It  is  ;i  most  unusual  story — play 
up  this  and  also  names  in  the  excellent 
cast. 

THEME:  The  romance  between  a  disfig- 
ured clown  and  a  blind  girl  who  are  thrown 
together  in  early  youth.  Fate  decrees  that 
they  go  through  life  together — the  man 
sensitive  to  the  point  where  he  attempts  to 
stifle  his  love  for  the  girl  even  though  she 
cannot  see  his  distorted  countenance.  Many 
tribulations  beset  the  two  due  to  the  dis- 
covery that  the  clown  is  rightful  heir  to  a 
peerage.  They  escape  their  enemies  and 
the  ending  is  as  happy  a  one  as  can  be 
made — the  two  in  each  other's  arms  and 
their  decision  to  brave  life  together.  The 
real  story  ends  much  more  tragically  

Produced  and  Distributed  by  Universal. 
Length,  eleven  reels.  Released,  Fall  of  192S. 
The  Cast:  Conrad  Veidt,  Mary  Philbin, 
•George  Siegmann,  Torben  Myers,  Brandon 
Hurst,  Josephine  Crowell,  Olga  Baclanova, 
Caesar  (iravina,  Stuart  Holmes,  Sam  De 
Grrasse,  Edgar  Norton,  Nick  De  Ruiz,  Zimbo, 
tin'  dog  and  Julius  Molner.  Story  by  Victor 
Hugo.  Directed  by  Paul  Leni.  Adaptation 
-and  screen  play  by  .1.  Grubb  Alexander. 


Hellship  Bronson 

A  Melodramatic  Sea  Story 

(Reviewed  by  Chester  J.  Smith) 

rTMllS  is  ;m  unlovely,  almbsl  revolting  gea 
*  story  with  a  mother-love  appeal  in  it 
that  will  win  feminine  audiences,  whilo  the 
underworld  sequeipjjs  and  the  brutality4  ex- 
hibited aboard  the  sailing  ship  are  bound  to 
have  the  wrap!  attention  of  the  males'.  So 
with  these  various  elements  making  up  the 
action  it  should  prove  a  good  audience 
pic!  ure. 

It  is  inclined  to  be  slow  in  spots  with 
entirely  too  much  of  the  brutality  injected, 
and  is  too  long  in  working  up  the  feminine 
appeal,  but  it  is  a  powerful  story,  well  con- 
ceived, with  some  remarkably  strong  situa- 
tions and  climaxes  well  worked  out. 

The  cast  is  a  splendid  one,  and  does  its 
work  well.  In  the  leading  roles  are  Noah 
Beery,  Mrs.  Walhu'e  Weid  and  Weed  Howe-. 
Beery  is  the  unbelievably  cruel,  sinister  cap- 
tain of  the  sailing  craft,  who  brings  his  son 
Up  to  hate  his  mother,  whom  he  has 
deserted,  because  of  an  unwarranted  belief 
that  she  had  been  unfaithful  to  him.  Beery, 
as  usual,  proves  himself  the  capable  actor, 
but  the  work  of  Weed  Howes,  the  chip  of  the 
old  block,  hard,  fighting,  and  versed  only  in 
the  ways  of  the  sea,  is  going  to  surprise  his 
most  ardent  admirers.  It  is  perhaps  the 
best  Howes  has  ever  done.  Mrs.  Weid  makes 
the  most  of  the  sad,  oppressed  mother, 
whose  patience  and  tenderness  wins  out  in 
the  end. 

Drawing  Power:  It  ha-  .-ill  of  the  ele 
ments  that  appeal  to  an  audience,  and 
should  prove  a  good  draw  in  all  types  of 
houses.  Exploitation  Angles:  The  under 
world  sequences  of  San  Francisco's  old 
waterfront;  the  storm  at  sea  and  the  popu- 
larity of  the  leading  players. 

THEME:  Sea  captain,  believing  his 
young  wife  has  been  unfaithful  to  him, 
takes  his  young  son  and  rears  him  in  the 
ways  of  the  sea  at  the  same  time  instilling 


him  with  hatred  for  his  mother.  After  an 
absence  of  twenty  years  the  mother  locates 
the  missing  pair,  stows  away  on  their  ship, 
and,  before  the  voyage  is  completed,  wins 
the  love  of  her  son  and  forgiveness  of  her 
husband. 

Produced  and  Distributed  by  Gotham 
Product  ions.  Length,  7,000  feet.  Released, 
May  "I,  1928.  The  Cast:  Noah  Beery,  Mrs. 
Wallace  Reid,  Weed  Howes,  Helen  Foster, 
.Tallies  Bradbury,  Jr.,  Jack  Anthony.  Di- 
rector, Joseph'  Henabery.  Screen  play  by 
Louis  Stevens.  Supervised  by  Harold 
Shumate. 


"YouVe  Darn  Tootin'" 
(M-G-M-Comedy— Two  Reels) 
(Reviewed  by  E.  G.  Johnston) 

DON'T  miss  this  Stan  Laurel-Oliver  Hardy 
comedy.  It's  a  cuckoo  if  there  ever  was 
one  in  this  line  of  entertainment.  When  an 
ennuied  bunch  of  film  reviewers  fairly  laugh 
their  heads  off — even  hard-boiled  old  Jack  Har- 
rower— then  we'll  go  the  limit  toward  congratu- 
lating this  popular  Roach  comedy  team — and 
their  director,  Edgar  Kennedy.  It's  good  all  the 
way  through,  but  the  choice  highlight  is  the 
employment  of  a  simple  gag  which  is  admirably 
built  up  to  a  point  where,  if  it  doesn't  produce 
some  of  the  best  laughs  you  ever  heard,  then  put 
Ibis  writer  down  as  one  who  doesn't  know  what 
it's  all  about. 

Laurel  and  Hardy  have  a  job  with  a  concert 
band  and  they're  not  so  good  and  this  is  what 
starts  all  the  trouble.  A  boarding-house  bill  also 
contributes  to  their  difficulties. 

With  the  musical  theme  some  good  effects 
might  be  introduced  by  your  theatre  orchestra. 


"Fair  and  Muddy" 
(M-G-M-Our  Gang— Two  Reels) 

( Reviewed  by  E.  G.  Johnston) 

THFRK'S  a  great  dial  too  much  mud-throw- 
ing  in  this  Gang  comedy  to  bring  it  up  to 
the  level  of  other  McGowan-directed  two-reelers, 
which  deal  with  these  prankish  kids.  A  little 
mud  would  have  been  alright,  but  when  the  film 
develops  into  just  one  mud-heave  after  another 
it  becomes  very  monotonous  entertainment.  The 
story  has  to  do  with  a  child-hating  spinster  who. 
in  order  to  receive  a  bequest  from  a  rich  uncle, 
must  somehow  acquire  a  child  of  her  own  by  a 
certain  date.  An  orphanage  furnishes  "The 
Gang,''  its  director  instructing  the  kids  to  make 
life  as  miserable  as  possible  for  the  lady  when 
they  all  start  for  a  day's  outing  via  auto.  The 
mud-throwing  turns  out  to  be  just  the  means  of 
softening  her  attitude  toward  children,  and  she 
adopts  the  whole  crew. 

I  f  you  like  "The  Gang"  plus  lots  of  mud,  take 
a  chance. 


"Three  Tough  Onions" 
(Educational — One  Reel) 

(Reviewed  by  Raymond  Ganly) 

THF  ancient  institution  of  marriage  comes  in 
for  a  few  breaks  in  this  new  comedy  of 
the  Cameo  scries  starring  Monty  Collins.  Monty 
works  as  energetically  as  ever.  He  is  one  come- 
dian who  puts  everything  he  has  into  his  work. 
As  the  hen-pecked  husband,  pestered  to  death 
with  his  wife's  relations,  considerately  come  to 
live  with  him.  he  has  several  opportunities  for 
comedy  and  they  are  for  fans  occasions  for 
effective  laughter.  Estellc  Bradley,  Robert 
Graves  and  Katherinc  Parrisb  are  the  assistant 
players.    They  were  directed  by  Jules  White. 

Most  of  the  reel  consists  of  Monty's  troubles 
in  bis  own  home,  where  the  in-laws  have  taken 
possession  of  everything.  Some  of  this  comedy 
is  good,  other  portions  of  it  are  just  about  fair. 
All  in  all,  it  will  provide  an  entertaining  ten 
minutes  for  the  program  of  the  average  ex- 
hibitor. 


"Navy  Beans"' 
(Educational — Two  Reels) 

(Reviewed  by  Raymond  Ganly) 

'  'Dlt.  BOY,"  Educational's  smallest  player, 
■L)  (smallest  in  size  but  not  in  fame  or 
popularity  by  a  long  shot)/ has  a  fairly  strong 
laugh  vehicle  in  this  one,  which  deals  with  the 
navy.  Teamed  with  little  Lorraine  Rivero  and 
Jackie  I.evine  in  the  first  few  hundred  feet,  the 
scene  of  his  activities  shifts  to  shipboard  when 
he  bides  inside  a  sailor's  kit,  and  is  accidentally 
carried  on  board  ship,  where  a  peck  of  trouble 
ensues  for  him.  While  not  as  competently 
gauged  for  laughs  and  as  nicely  proportioned 
as  some  of  the  star's  other  comedies,  "Navy 
Beans"  can  be  counted  on  to  draw  a' goodly 
share  of  chuckles. 

The  gags  on  board  ship  have  a  certain  repeti- 
tion, but  that  will  be  overlooked  in  the  average 
theatres  where  the  fans  are  not  critical  minded 
and  ready  to  burst  into  a  laugh.  The  kid  actor 
has  troubles  with  the  captain  of  the  vessel  and 
the  fun  culminates  in  a  scene  of  gun  inspection 
wherein  "Big  Boy"  is  revealed  as  a  culprit,  but 
nevertheless  is  taken  to  heart  by  the  captain  and 
the  crew. 

Other  performers  are  Lewis  Sargent,  Robert 
Graves  and  Lila  Leslie.  As  usual,  Charles  La- 
mont  directed  "Big  Boy."  William  Byer  did 
the  photography,  which  is  very  much  in  evidence 
in  a  slow  motion  scene  of  the  boy  sea  sick. 


"Whose  Wife" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

MIKE  and  Ike  have  a  better  vehicle  than 
usual  in  this  one.  It  affords  them  an  op- 
portunity to  display  some  knockabout  comedy 
that  is  better  than  the  average,  and  it  has  some 
humorous  situations.  Mike  takes  just  the  wrong 
time  to  make  up  his  mind  to  get  married,  against 
the  judgment  of  Ike. 

As  the  wedding  ceremony  is  concluded  a  wire 
arrives  from  Mike's  uncle  saying  that  if  Mike 
is  still  single  on  his  immediate  arrival,  he  will 
make  Mike  his  sole  heir.  Uncle  arrives  as  the 
wedding  party  is  about  to  board  the  train,  and 
Mike  deceives  him  into  believing  that  Ike  is 
the  real  bridegroom.  Uncle  decides  to  join  the 
party  on  the  honeymoon,  and  insists  upon  Mike 
occupying  the  upper  over  him,  leaving  the  ad- 
joining lower  to  the  bride  and  Ike.  to  the  keen 
embarrassment  of  all  concerned. 

Complications  come  thick  and  fast  as  Mike, 
Ike  and  the  bride  endeavor  to  untangle  the  situa- 
tion, which  eventually  is  accomplished  when 
Mike  and  his  bride  fall  out  of  the  compartment 
window  as  the  train  lurches.  Uncle  then  realizes 
that  the  joke  has  been  on  him  and  the  happy 
couple  are  permitted  to  do  their  honeymooning 
alone. 

"The  Newlyweds'  Happy  Day" 
(Universal — Two  Reels) 
(Reviewed  by  Chester  J.  Smith) 

THE  Xewlyweds  with  their  young  hopeful, 
Snookums,  go  through  some  funny  antics 
on  a  hunting  trip,  during  the  progress  of  which 
Snookums  and  his  dad  are  chased  by  a  bear. 
They  take  refuge  in  a  tree,  and  Snookums  saves 
the  situation  by  dropping  a  pine  cone  on  the 
bear's  bead  and  chasing  him  off. 
.  On  their  arrival  back  home  they  find  a  tele- 
gram from  Snookum  s  wealthy  grandfather  say- 
ing he  will  arrive  immediately.  This  brings  to 
the  Xewlyweds'  home  all  of  the  poor  relations, 
each  seeking  to  win  the  favor  of  grandfather. 
Snookums  gets  into  all  sorts  of  mischief,  and 
all  but  drives  the  entire  assemblage  to  distrac- 
tion. His  parents  fear  for  results  as  grand- 
lather  is  the  victim  of  many  of  the  youngster's 
misdeeds. 

Mrs.  Xewlywed  i^  in  tears  over  Snookums' 
behavior,  but  these  tears  quickly  change  to  smiles 
of  joy  when  grandfather  announces  that  Snook- 
ums is  bis  sole  heir.  There  are  a  few  real  good 
laughs  in  the  two  reels. 


1590 


Motion    Picture  News 


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Position  Wanted 

WINNER  OF  $50  PRIZE 
in  Harold  Lloyd's  "Speedy" 
Exploitation  Contest,  as  an- 
nounced in  January  28th 
issue  of  Motion  Picture  News, 
desires  position  as  manager  or 
publicity  man.  Have  operated 
own  theatres  for  past  eleven 
years.  Now  disposing  of  all 
interests,  with  view  of  making 
connection  with  theatre  cir- 
cuit State  salary,  etc.  Ad- 
dress Box  310,  care  of  Motion 
Picture  News,  New  York  City. 

THEATRE  MANAGER— 
Five  years  experience  manag- 
ing vaudeville  and  picture 
houses,  chain  and  indepen- 
dent, advertising  and  exploi- 
tation. Age  25  —  married. 
Any  location  with  permanent 
connection.  Address  Box  333, 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York 
City. 


PROJECTIONIST 
UNION.  Young  man  with 
broad  experience  in  motion 
picture  projection  desires  po- 
sition. Capable,  can  make 
good  anywhere.  Address  Box 
346,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 

ORGANISTS  and  SING 
ERS,  thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 


For  Sale 

FOR  SALE— Washington 
Theatre,  Granite  City,  Illi- 
nois. Modern  and  up  to  the 
minute  in  every  detail;  cost 
half  a  million  dollars  and  ow- 
ing to  sickness  will  sacrifice. 
Seats  1900,  can  stand  700— 
open  air  theatre  next  to  build- 
ing, seats  1600,  can  stand 
1000  —  Seven  day  town  — 
population  over  30,000  and 
from  surrounding  towns  draw 
30,000  more.  Pay  rolls  2*/2 
million  a  month.  Two  other 
small  theatres  in  town.  Will 
gladly  show  all  records  for 
past  five  years  which  show 
$50,000  a  year  profit.  $125,- 
000  cash  will  handle  deal,  bal- 
ance in  ten  years.  Address 
Box  342,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York  City. 

FOR  SALE— Marlowe  The- 
atre, Buffalo,  N.  Y.  750  seats, 
$45,000.  $12,000  cash  re- 
quired. For  details  write  Da- 
vid Krieger,  257  Virginia 
Street,  Buffalo,  N.  Y. 

FOR  SALE — 400  leather 
upholstered  opera  chairs,  also 
grand  chandelier.  Good  con- 
dition. Wire  for  prices.  Nor- 
folk Daily  News,  Norfolk, 
Nebraska. 

Theatre  Wanted 

THEATRE  WANTED. — 
Country  Town  or  Suburban, 
will  lease  or  buy.  Give  par- 
ticulars. H.  R.  W.,  8  Down- 
ing Ave.,  Downington,  Pa. 

WANTED— To  lease  thea- 
tres in  towns  of  1800  up.  Ad- 
dress Box  347  Motion  Picture 
News,  New  York  City. 

WANTED  —  Two  Experi- 
enced Theatre  Managers  as 
FOURTH  OWNERS  to  lo- 
cate as  resident  associates. 
One  in  Ohio  City,  other  in 
New  York  State.  Full  par- 
ticulars with  Bank  References 
upon  request.  Address  Ross 
A.  McAvoy,  252  Lafayette 
Ave.,  Geneva,  N.  Y. 


Reproductions  of  some  first  run  theatre  displays 
featuring  First  National's  "Shepherd  of  the  Hills." 
The  group  includes  a  3 -column  layout  in  half-tone 
for  the  Circle  theatre,  Indianapolis;  a  3-column 
ad  for  the  Imperial,  Columbia,  S.  C;  a  4-column 
display  for  the  Pantheon  and  a  4-column  ad  for 
the  Southern,  Columbus,  O.,  and  a  2-column  ad 
for  the  Orpheum  in  South  Bend,  Ind. 


May    12,   19  28 


1591 


onal  News  from  Coirespondemi  < 


LLLL 


FIRE  swept  Loew's  Yongc 
Street  theatre  in  Toronto  on 
Fridav,  May  4,  destroying  a  pipe 
organ'  valued  at  $12,000,  and  dam- 
aging the  building  and  furnishings 
to  the  extent  of  approximately  $18,- 
000.  The  loss  was  fully  covered  by 
insurance,  but  the  performances  will 
have  to  be  given  on  a  roof  garden 
on  the  same  property  until  repairs 
can  be  made. 

Alex  Weissman,  who  recently  re- 
signed from  the  sales  staff  of  the 
Metro  -  Goldwyn  -  Mayer  exchange 
here,  has  joined  the  Hollywood 
Pictures  outfit  in  New  York  City, 
according  to  word  reaching  his 
Buffalo  friends. 

Bernstein  Brothers  of  Elmira 
broke  ground  last  week  for  their 
new  theatre  at  Ithaca.  It  will  be 
a  2000-seat  house,  playing  both  pic- 
tures and  vaudeville.  Expectations 
are  that  the  theatre  will  be  com- 
pleted and  formally  opened  to  the 
public  about  November  1,  next. 

The  Fox  Film  Corporation  ex- 
change here  was  visited  last  week 
by  Max  Roth  of  New  York  City, 
home  office  representative. 

Buffalo  exchange  salesmen  re- 
turning for  the  weekend  from  Syra- 
cuse report  that  Harry  Gilbert, 
former  owner  of  the  Regent  theatre 
there,  and  who  is  now  building  a 
new  and  imposing-looking  house 
on  South  Salina  Street  in  Syracuse, 
expects  to  open  up  on  September  1. 

Joe  Miller,  manager  of  the  Tif- 
fany exchange  here,  left  for  New 
York  on  Friday  to  attend  the  na- 
tional sales  convention  of  his  or- 
ganization on  May  5  and  0. 

On  May  3,  Nicholas  Kuhn,  for 
57  years  identified  with  theatre 
work  in  Buffalo,  died  in  his  Buf- 
falo home  after  a  ten  days'  illness. 

Jim  Kelly,  Tonawanda  theatre 
owner,    is   initiating   the  Kivvanis 


Buffalo 


club  there  into  the  habit  of  becom- 
ing show  addicts. 

Miss  Ruth  Kappaport,  booker  for 
the  Warner  Brothers  exchange,  had 
to  remain  in  bed  several  days  last 
week  on  account  of  a  heavy  cold. 

The  film  folk  know  that  Spring, 
a  long  time  in  coming,  has  arrived 
with  a  bang.  John  Sitterly  was 
seen  on  Film  Row  last  week  all 
dolled  up  in  a  new  suit. 

Fred  Zimmerman,  Bobbie  Albert 
and  Maurie  Cohen  were  among 
those  seen  at  the  opening  of  the 
baseball  season  here  last  week. 

Charlie  Johnston,  from  the  Ridge 
theatre  at  Lackawanna,  expects  to 
have  his  car  on  the  road  again 
soon.  He  had  a  severe  smashup  re- 
cently. 

Manager  C.  E.  Aliny  of  War- 
ner Brothers  exchange  here  has 
just  returned  from  his  organiza- 
tion's national  sales  convention. 

Mrs.  F.  J.  A.  McCarthy,  wife 
of  the  manager  of  the  First  Na- 
tional exchange  here,  is  recovering 
from  a  severe  attack  of  the  flu. 

The  Model  theatre  at  Syracuse, 
managed  by  R.  Stevens,  the  Dew 
Tell  at  South  Dayton,  operated  by 
Tickup  &  Cunningham,  and  the  Sa- 
vonia  at  Savonia,  managed  by 
Walter  Deming,  have  been  closed 
recently,  according  to  word  reach- 
ing Buffalo  film  folk  last  week. 

Joseph  Kooperman  has  sold  the 
Liverpool  theatre  at  Liverpool  to 
Victor  L.  Parsons,  who  appointed 
F.  E.  Roberts  as  manager. 

J.  Meyer  Schine  of  Gloversville, 
head  of  the  Schine  Theatrical  En- 


terprises, paid  a  brief  visit  to  Buf- 
falo last  week,  and  then  entrained 
for  Rochester  to  look  over  the  field 
there. 

Manager  Dave  Miller  and  the 
salesmen  of  the  Universal  exchange 
here  are  out  in  the  field  selling  the 
1928-29  product  following  their  re- 
turn last  week  from  the  national 
convention  of  Universal  at  Atlantic 
City. 

Charlie  Hayman,  owner  of  the 
Cataract  and  Strand  theatres  in 
Niagara  Falls,  and  one  of  the  most 
widely  known  exhibitors  in  thi^ 
part  of  the  country,  who  returned 
recently  from  a  three  months'  Euro- 
pean trip  with  his  wife,  is  now 
planning  on  a  trip  soon  to  Califor- 
their  city  residence  for  the  season 

Mr.  and  Mrs.  Behling  of  the 
Fillmore-Palace,  the  Ellenterry,  and 
the  Sylvia  theatres,  have  given  up 
their  city  residence  for  the  season 
and  are  now  at  their  summer  home 
in  Waverly  Beach,  Canada. 

F.  D.  Rundell,  manager  of  the 
Capitol  theatre  at  Waverly,  is 
highly  enthusiastic  over  the  results 
noted  since  the  recent  installation 
there  of  a  Vitaphone.  Rundell  also 
manages  the  Tioga  theatre  at  Os- 
wego. 

Elmer  Lux,  booker  for  F  B  O, 
got  too  intimate  last  week  with  a 
cold  and,  as  a  result,  was  forced 
to  spend  several  days  in  bed. 

John  Nolan,  manager  of  the  Fox 
Film  Corporation  exchange  here, 
spent  most  of  last  week  in  New 
York,  conferring  w"ith  officials  in 
the  home  office. 


F  B  O  exchange  here  enlarged 
its  staff  last  week.  Leo  Murphy 
resigned  from  the  Tiffany  ex- 
change sales  force  to  join  F  B  O's, 
and  Eddie  Walsh,  formerly  of  First 
National,  also  was  added  to  the 
F  B  O  staff.  Max  Rowley,  who  has 
been  with  F  B  O  for  many  years, 
has  resigned  to  become  a  farmer, 
having  purchased  some  acreage  at 
Silver  Creek. 

Charles  Martina  of  Mt.  Morris, 
who  recently  took  over  the  Acade- 
my theatre  at  Nunda,  gave  V.  G. 
Sanford,  National  Theatre  Supply 
company  salesman  from  the  Buffalo 
office,  an  order  last  week  for  two 
new  Peerless  reflector  arc  lamps 
and  one  Unitron. 

Manager  John  E.  Carr  of  the 
Hippodrome  won  the  hearts  of  the 
Boy  Scouts  here  last  week  by  turn- 
ing the  theatre  over  to  them  one 
morning  free  of  charge  so  they 
could  stage  a  play  of  their  own. 

The  American  Seating  company, 
catering  to  theatres,  has  just  opened 
an  office  in  Buffalo  in  the  Huyler 
Building,  across  the  hall  from  the 
Film  Board  of  Trade  offices.  John 
R.  Bentley  is  in  charge. 

The  Photoplay  theatre  at  Castile 
has  closed  indefinitely,  the  Palace 
and  Webster  theatres  at  Rochester 
have  closed  for  repairs  and  will 
be  reopened  in  the  fall,  and  the 
Connette  at  Ripley  has  closed  inde- 
finitely. 

Miss  Jennie  Barone  of  the  Fox 
Film  Corporation  was  stricken  with 
a  cold  last  week  and  had  to  remain 
away  from  the  office  several  days. 

John  A.  Flewellyn,  56,  for  more 
than  35  years  a  stage  employe  at 
Niagara  Falls  and  Lockport  thea- 
tres, died  in  Niagara  Falls  on  April 
28  of  pneumonia. 


Chicago 


upvOC"  NED  RAFELSKI, 
JLv  manager  of  Bland  Bros.' 
Rogers  and  Magnolia  theatres,  was 
held  up  by  two  armed  men  and 
robbed  of  his  automobile  and  five 
hundred  dollars  on  Sunday  night, 
"Doc"  was  driving  home  when  the 
robbers  leaped  on  his  running  board 
at  Canton  and  Maplewood  avenues 
and  forced  him  to  turn  over  the 
money,  which  comprised  the  re- 
ceipts of  the  Rogers  theatre  for  the 
evening.  They  tossed  "Doc"  out 
at  Homan  avenue  and  Augusta 
street,  but  fortunately  he  escaped 
injury. 

Pat  Garyn  of  National  Screen 
Service,  who  has  been  on  the  west 
coast,  making  an  extensive  trade 
survey,  stopped  in  Chicago  last 
week  for  a  conference  witli  Mana- 
ger H.  C.  Young  of  the  local  of- 
fice and  left  Tuesday  for  his  New 
York  City  headquarters. 

A  feature  of  Tom  Mix's  success- 


ful week's  visit  to  Chicago  was  the 
exhibitors'  reception  given  for  him 
at  F.  B.  O.'s  exchange,  by  Mana- 
ger Her!)  Washburn  and  staff. 
The  luncheon  committee  was  in 
charge  of  Ted  Meyers  and  Len 
Ullrich.  Monte  Blue  was  also  a 
visitor  of  F.  B.  O.  on  that  day  and 
took  part  in  the  festivities. 

M.  Marcus,  of  the  C.  C.  Quimby 
Enterprises  in  Fort  Wayne,  Ind., 
made  a  flying  trip  to  Chicago  last 
week.  When  seen  on  film  row  he 
stated  that  the  new  Emboyd  theatre 
is  expected  to  open  on  the  12th  of 
this  month.  According  to  Mr. 
Marcus,  this  theatre  will  be  one  of 
the  largest  and  most  beautiful  de 
luxe  houses  in  the  state  of  Indiana. 
Al  W.  Sobler,  well  known  Chicago 
publicity  expert,  is  handling  the  ex- 
ploitation and  publicity  in  connec- 
tion with  the  opening  of  this  house. 

E.  Braum,  who  has  recently 
taken   over   the   Ritz   theatre  in 


North  Milwaukee,  was  in  Chicago 
this  week  on  business.  The  Ritz, 
which  is  classed  as  one  of  Milwau- 
kee's finest  suburban  houses,  was 
formerly  operated  by  George 
Fischer,  but  Mr.  Braum  will  take 
the  house  back  on  May  15th.  Mr. 
Braum,  by  the  way,  was  the  first 
exhibitor  to  sign  a  regular  service 
contract  at  the  new  office  of  the 
National  Screen  Service. 

B.  N.  Judell,  of  B.  N.  Judell, 
Inc.,  announces  that  he  is  opening 
a  new  office  at  828  S.  Wabash  ave- 
nue, on  May  8th. 

Edward  Lindeman,  special  rep- 
resentative for  1).  W.  Griffith,  has 
been  in  the  city  for  several  days  on 
business,  and  is  making  his  head- 
quarters at  United  Artists  ex- 
change. 

Simansky  &  Miller  opened  the 
Forest  theatre  at  Forest  Bark,  111., 
on  Saturday  night  and  got  away  to 
a  good  start.    The  house,  which 


was  formerly  owned  by  Ascher 
Brothers,  has  been  completely  re- 
decorated and  refurnished,  since 
acquired  by  Messrs  Simansky  and 
Miller,  and  presents  a  very  hand- 
some appearance.  Mike  Siegel  has 
been  appointed  manager  and  E.  D. 
Miller,  Jr.,  assistant  manager. 

Al  Lichtman,  Victor  Shapiro, 
manager  of  publicity,  and  Producer 
John  Considine,  visited  the  local 
United  Artist  exchange  last  week 
and  then  left  for  the  west  coast, 
where  they  will  remain  for  several 
weeks. 

James  Morrissey,  managing  di- 
rector of  Midwesco  theatres  in 
Kenosha,  Wis.,  has  resigned  that 
position  to  become  associated  with 
his  former  employer,  Tom  Saxe, 
as  Detroit  manager  of  White 
Tower,  Inc.,  and  will  supervise  the 
installation  of  a  chain  of  these 
White  Tower  hamburger  stands  in 
Michigan. 


1592 


Motion    Picture  News 


Baltimore 


THE  Garden  Roof,  atop  the 
New  Garden  theatre  here,  will 
be  kept  open  as  a  dance  hall 
throughout  the  entire  summer  ac- 
cording to  the  present  plans,  which 
is  the  first  time  in  the  history  of 
the  place  that  this  has  been  done, 
so  far  as  is  known. 

Fred  Rohbins,  who  has  con- 
ducted the  orchestra  there,  has  gone 
to  Carlin's  Dance  hall  for  the  sum- 
mer and  the  orchestra  to  play 
throughout  the  summer  will  be  a 
Charles  Farson  unit  under  the  di- 
rection of  Oscar  Apfel. 

Joe  Robbins,  father  of  Fred  and 
Sam  Robins,  both  leaders  of  or- 
chestras, has  gone  to  Virginia 
Beach,  Va.,  to  superintend  the 
opening  of  his  concessions  there. 

B.  Marsh,  veteran  theatrical  man, 
who  has  been  assistant  manager  of 
the  New  Theatre  for  several 
weeks,  has  resigned. 

Stanley  Turo,  formerly  concert 
master  at  Loew's  Valencia,  has  re- 
signed that  position. 

Bernard  E.  Schnapper,  who  has 
been  for  five  years  with  the  Balti- 
more Daily  Post  here,  and  for 
several  years  of  that  time  handling 


motion  picture  advertising,  has  been 
appointed  Classified  Manager  of 
that  paper,  but  still  handles  movie 
display. 

T.  M.  Cushing,  movie  critic  of 
the  Morning  Sun  here,  had  charge 
of  the  Colonial  Day  Pageant,  at  St. 
Johns  College,  Annapolis,  Aid., 
which  took  place  recently. 

The  Brooklyn  Theatre,  here, 
seating  500  persons,  was  opened 
recently  by  Louis  Tunick,  who  also 
operates  the  Overlea  Theatre. 

The  Grand  theatre,  Highland- 
town,  Baltimore,  Md.,  operated  by 
the  Frank  H.  Durkee  Interests,  and 
managed  by  C.  Elmer  Nolte,  will 
be  closed  during  the  summer  for 
extensive  alterations. 

William  A.  Busch,  formerly  as- 
sistant manager  at  the  Stanley  here, 
and  previous  to  that  First  National 
salesman,  has  recovered  from  an 
illness  which  he  suffered  recently. 

George  W.  Jacobs,  manager  of 
the  Goldfield  theatre,  here,  has  gone 
to  Mt.  Clemens,  Mich.,  for  his 
health. 

Mrs.  Charles  Rich,  wife  of  a 
salesman  for  Warners  Exchange, 
Washington,  D.  C.  presented  her 


husband  with  a  baby  girl  recently. 

The  annual  conference  of  the 
Film  Boards  of  Trade,  to  be  held 
mi  the  West  Coast,  will  be  at- 
tended by  James  B.  Fitzgerald,  sec- 
retary of  the  Washington,  D.  C, 
Film  Board  of  Trade. 

J.  W.  Wickham  has  succeeded 
Leroy  Breitbarth  as  manager  of 
the  Elite  Theatre,  Washington,  D. 
C.  Mr.  Brietbarth  has  become  man- 
ager of  the  Hippodrome  there. 

M.  Bechtold  has  been  succeeded 
as  cashier  of  the  United  Artists 
Corporation  Exchange,  Washing- 
ton, D.  C,  by  George  E.  Bonesteef. 

Joe  Kronman  has  succeeded  Mrs. 
Clara  Cunningham  as  cashier  of 
the  Metro-Goldwyn-Mayer  Ex- 
change, Washington,  D.  C. 

Another  theatre  is  planned  for 
Catonsville,  Md.,  a  suburb  of  Bal- 
timore, by  the  Catonaville  Theatre 
Corporation,  A.  C.  Brueckman, 
president.  The  theatre  will  cost 
about  $100,000  and  plans  are  being 
drawn  by  J.  J.  Zink,  architect. 

A  new  theatre  is  to  be  built  at 
Bethesda,  Md.,  by  Walter  R.  Tuck- 
erman.  It  will  measure  85  by  100 
feet  and  will  cost  about  $90,000. 


Vitaphone  mechanism  will  be  in- 
stalled in  the  Colony  Theatre. 
Portsmouth,  Va. 

The  Regent  Theatre,  colored, 
Baltimore,  Md.,  operated  by  Isaac 
Hornstein,  has  had  Vitaphone 
mechanism  installed. 

Bernard  Depkin,  Jr.,  formerly 
manager  of  the  Stanley  here  and 
then  production  manager  for  that 
house,  has  been  promoted  to  handle 
the  stage  production  work  for  both 
the  Earle  in  Washington,  D.  C. 
and  the  Stanley  in  Baltimore.  He 
stages  the  productions  which  are 
brought  from  New  York  at  the 
Earle  and  then  they  are  taken  to 
the  Stanley  in  Baltimore  for  the 
following  week. 

The  Liberty  Theatre,  Cumber- 
land, Md.,  managed  by  Thomas  H. 
Burke,  will  be  rebuilt  this  summer. 
The  ceiling  will  be  raised,  rest 
rooms  and  600  more  seats  will  be 
added.  A  vacant  space  adjoining 
the  theatre  measuring  90  by  135 
feet  will  be  used  in  the  remodeling. 

The  Aladdin  Theatre,  Baltimore, 
Aid.,  has  been  reopened  as  a  col- 
ored house  by  Harry  Morstein,  who 
operates  the  Queen  theatre  here. 


Salt  Lake  City 


\  MONG  exhibitor  visitors 
spending  some  time  at  the  lo- 
cal exchange  mart  last  week  were 
Steve  Deal  of  the  Star  Theatre  at 
Springville,  Utah,  George  Lindsay 
of  the  Star  theatres  at  Eureka  and 
Payson,  Utah,  and  O.  E.  Ostlund 
of  the  Rivoli  at  Springville,  Utah. 

Mr.  and  Mrs.  William  Worman 
who  have  a  circuit  of  theatres  out 
of  Ogden,  Utah,  have  been  lining 
up  some  new  pictures  here  of  late, 
as  have  Mr.  and  Mrs.  Littlejohn  of 
the  Star  and  Lyric  theatres  at 
Price,  Utah. 

J.   Frank   Shea,   District  Man- 


ager for  F  B  O  spent  several  days 
in  this  city  from  San  Francisco 
last  week.  Sid  Wiesbaum,  Denver 
Branch  Manager  for  FBO  was 
also  here. 

Manager  Al  O'Keefe  spent  last 
week  at  the  Butte  Pathe  office. 

Lee  Stallings  of  a  circuit  of  the- 
atres out  of  Richfield,  Utah,  was  a 
visitor  here  last  week. 

Ben  Fish,  Seattle  Manager  for 
M-G-M,  stopped  off  in  this  city 
enroute  to  the  convention  being  held 
at  Kansas  City. 

Manager  L.  C.  Wingham,  Metro- 
Goldwyn-Mayer  exchange  manager 


here,  also  attended  the  convention 
at  Kansas  City. 

Manager  George  E.  Carpenter  of 
the  Capitol  Theatre  here  expects  to 
make  a  two  weeks'  trip  to  the 
Pacific  Coast  within  the  coming 
month,  accompanied  by  his  golf 
bag. 

The  Victory  Theatre  manage- 
ment here  announced  that  prepara- 
tions are  being  made  now  for  the 
installation  of  the  Vitaphone  and 
Movietone. 

The  National  Theatre  Supply 
Company  of  this  city  has  recently 
sold  an  up-to-date  booth  equipment 


and  a  screen  to  C.  C.  Voeller,  man- 
ager of  the  new  theatre  now  under 
construction  at  Buhl,  Idaho. 

A.  K.  Shepherd,  Montana  sales 
representative  tor  Paramount-Fam- 
ous-Lasky  at  the  local  exchange, 
was  in  for  a  few  days. 

O.  J.  Hazen,  representative  here 
for  the  National  Theatre  Supply 
Company,  after  completing  a  four 
weeks'  trip  throughout  the  state  of 
Idaho,  has  returned  to  the  local 
office,  it  is  stated.  This  company 
has  just  completed  the  installation 
of  Reflector  Arc  Lamps  and  Gen- 
erator equipment  in  L.  M.  Zug's 
Rialto  Theatre  at  Jerome,  Idaho. 


APEP-TOMIST  Club  is  being 
organized  by  the  Palace  the- 
atre, Dallas,  the  members  of  the 
club  being  the  wives  of  the  theatre 
staff,  and  their  mission  will  be  to 
take  an  active  part  in  Dallas  civic 
movements  in  behalf  of  the  Palace 
theatre.  Last  year  the  theatre  was 
instrumental  in  placing  over  three 
hundred  needy  children  in  vacation 
camps  and  the  club  will  continue 
this  good  work  during  the  year, 


and  will  endeavor  to  see  that  needy 
children     receive     attention.  A. 
Haydn  Mason  is  managing  director 
of  the  Palace. 

Homer  Phillips,  head  pianist  of 
the  Palace  stage  band,  will  play  at 
the  Elizabeth  Gerard  benefit  at  the 
Fair  Park  Auditorium. 

Leroy  Bickel,  manager  of  the 
Dallas  Metro-Goldwyn-Mayer  ex- 
change, has  been  awarded  a  place 


in  the  Legion  of  Honor,  M-G-M's 
prize  sales  organization,  for  his 
effective  work  in  developing  an  ex- 
ceptionally fine  sales  organization, 
and  for  his  unusual  executive  abil- 
ity over  a  long  period  of  years. 

William  Zoellner,  manager  of 
the  Oklahoma  City  M-G-M  ex- 
change, received  a  similar  award 
for  securing  distribution  on  all 
classes  of  products  and  for  holding 
second  place  in  short  subjects  sales. 


James  O.  Cherry,  managing  di- 
rector of  the  Melba  theatre,  has 
proved  himself  to  be  no  "mean"  ar- 
ranger of  scores  for  feature  pic- 
tures by  arranging  a  non-synchro- 
nized vitaphone  score. 

L.  E.  Schneider,  western  divi- 
sional manager  for  Publix,  has  re- 
turned from  the  Washington  con- 
vention and  will  attend  the  opening 
of  the  Majestic  in  Austin. 


UNIFORMS  att«hII  COSTUMES  EJ&tSi  BROOKS  !,4V& 


May    12,    19  28 


1593 


Albany 


MISS  EDNA  PFISTER,  who 
who  has  served  as  a  very 
efficient  secretary  of  the  Albany 
Film  Board  of  Trade  for  the  past 
year  leaves  on  May  15  for  Los  An- 
geles, as  a  delegate  to  the  national 
convention  of  Film  Boards  of 
Trade. 

The  Farash  Theatre  Company  is 
planning  to  build  a  new  house  in 
Scotia,  across  the  river  from  Sche- 
nectady. Officials  of  the  company 
say  that  the  new  house  will  be  the 
first  of  a  chain  that  will  be  either 
bought  or  constructed  within  a  ra- 
dius of  100  miles  of  the  Electric 
City. 

Mrs.  Charles  Stombaugh,  wife 
of  the  manager  of  the  Pathe  ex- 
change in  Albany,  has  returned  east 
after  spending  several  weeks  in 
Minneapolis. 

At  least  three  theatres  have  de- 
cided to  close  their  doors  during 
the  summer  months.  The  trio  in- 
cludes the  Bright  Spot  and  the  Co- 
lumbia in  Rensselaer,  owned  by 
Ross  Fayles,  while  the  Queen  the- 
atre in  Saranac  Lake  has  also 
closed. 

Jack  Golden,  whose  work  as 
manager  of  Proctor's  theatre  in 
Troy,  contributed  to  the  S.  R.  O. 
sign  being  out  practically  every 
night,  is  once  more  back  on  the 
job  after  spending  several  days  in 
New  York  city. 

The  meeting  of  the  Albany  Film 
Board  of  Trade  as  well  as  the  Ar- 
bitration Board,  was  held  on  Mon- 
day of  last  week  and  lasted  for  sev- 
eral hours  on  account  of  the  large 
number  of  cases  up  for  considera- 
tion. 

Charles  Marshall,  of  Ausable 
Forks,  believes  that  he  has  one  of 
the  best  combinations  from  a  busi- 
ness standpoint,  of  any  exhibitor 
in  all  New  York  state.  During  the 


winter  months,  Marshall  applies 
himself  to  his  duties  as  owner  of  a 
theatre,  while  during  the  spring 
and  summer  he  spends  the  greater 
part  of  his  time  in  selling  automo- 
biles. 

The  Vitaphonc  has  been  installed 
at  the  Broadway  theatre  in  Kings- 
ton and  had  its  premiere  on  Mon- 
day of  this  week.  The  house  is 
owned  by  Harry  Lazarus,  a  former 
resident  of  Albany. 

It  now  looks  as  though  there 
would  be  a  new  theatre  built  soon 
in  Plattsburg.  It  is  said  that  there 
are  three  after  the  house,  these  in- 
cluding William  Benton  of  Sara- 
toga Springs,  the  Publix  theatres, 
and  the  Scbine  organization. 

Subsequent  run  houses  in  Sche- 
nectady appear  to  be  doing  a  good 
business  this  spring,  in  fact  mak- 
ing a  better  showing  when  over- 
head is  considered,  than  the  bigger 
houses.  When  business  slows  up 
at  the  huge  manufacturing  compa- 
nies in  Schenectady,  and  people  be- 
nin  to  pinch  their  pennies  a  bit, 
the  smaller  houses  gain  business. 

Al  Gutek,  local  manager  for 
F  B  O,  made  a  business  trip  through 
the  Adirondacks  last  week  and  re- 
ported that  many  of  the  mountain 
towns  are  getting  in  shape  to  open 
for  the  summer  tourists. 

The  biggest  event  of  the  week 
so  far  as  C.  H.  Buckley  of  Albany 
is  concerned  was  the  arrival  of  the 
stork  one  day  last  week  and  with 
it  a  boy  nine  and  a  quarter  pounds. 

Sue  Weller  has  decided  to  devote 
all  of  her  time  to  her  theatre  at 
Alexandria  Bay,  and  plans  to  sell 
the  large  garage  which  she  has 
owned  and  operated  for  several 
years  there. 

Watervliet  had  its  first  carnival 
of  the  season  last  week,  much  to  the 
disgust  of  exhibitors  in  that  city. 


The  carnival  also  drew  from  both 
Troy  and  Albany. 

Elizabeth  Friedlander,  a  booker 
at  the  Educational  exchange  in  Al- 
bany, is  recovering  from  a  sickness 
of  several  weeks  standing. 

[.  Shancupp,  who  is  connected 
with  the  State  theatre  in  Utica, 
and  Sam  Goldstein  of  Springfield, 
Mass.,  were  along  Albany's  Film 
Row  during  the  week.  Henry 
Frieder  of  Hudson  and  Maurice 
Chase,  president  of  Chase  Pictures, 
were  also  in  town. 

The  theatre  in  Lake  George, 
which  has  been  run  for  several 
years  by  Mrs.  Carpenter,  will  re- 
open next  week  under  the  same 
management. 

Lew  Fischer  of  Fort  Edward,  ar- 
rived on  Albany's  Film  Row  last 
Monday,  and  dropped  in  at  several 
of  the  exchanges.  Fischer  an- 
nounced that  he  had  just  bought  a 
new  organ  for  his  house  in  Hoosick 
Falls. 

Probably  no  one  in  this  section 
was  more  greatly  affected  by  the 
tragic  death  of  Congressman  Sweet 
than  Jake  Golden,  who  served  sev- 
eral years  as  a  newspaperman  at 
the  State  Capitol,  and  whose  work 
then  brought  him  in  close  touch 
with  Mr.  Sweet  who  was  then 
Speaker  of  the  Assembly. 

Among  local  film  managers, 
either  out  of  town  or  just  back 
from  conventions,  are  Kenneth 
Robinson,  of  the  Paramount ;  H.  O. 
Worden,  of  Metro;  Harry  Seed, 
local  manager  for  Warner  Broth- 
ers ;  Nat  Levy,  of  Universal,  and 
R.  S.  Wehrle,  manager  for  First 
National.  The  sales  force  from 
each  of  these  exchanges  also  at- 
tended the  conventions. 

From  the  speed  that  is  being 
shown  these  days  in  preparing  the 
way  for  the  new  theatre  that  is  to 


be  built  by  the  Stanley  interests  in 
Albany,  it  is  evident  that  the  house 
will  be  in  shape  to  open  this  com- 
ing fall. 

The  town  hall  in  Ellisburg,  has 
closed  as  a  motion  picture  theatre 
for  the  summer  months.  The  Hud- 
son theatre  in  Albany,  damaged  by 
fire  some  weeks  ago  is  still  closed. 
A  new  priest  has  arrived  in  Altona. 
and  will  show  pictures  one  night  a 
week. 

Louis  Sapcrstein  handles  the 
American  theatre  in  Troy  and 
boasts  that  he  hasn't  had  a  day  off 
in  months.  Under  his  direction  the 
house  has  become  one  of  the  best 
known  and  likewise  best  paying 
subsequent  run  theatres  in  the  Col- 
lar City. 

The  Temple  Theatre  in  Pulaski 
will  serve  for  a  month  or  so  as 
the  meeting  place  for  members  of 
the  First  Baptist  church,  as  the  re- 
sult of  a  courtesy  extended  by  Man- 
ager Frank  W.  Lane.  The  church 
is  in  process  of  being  repaired. 

Pete  Dana,  of  Albany,  manager 
for  Tiffany,  spent  a  few  days  last 
week  attending  the  Tiffany-Stahl 
convention. 

Pete  Gordon,  who  has  the  thea- 
tre in  Keeseville,  is  nursing  a  frac- 
tured wrist  sustained  in  a  recent 
fall  from  a  ladder,  while  engaged 
in  house  repairs. 

Clara  Page,  who  has  charge  of 
the  ticket  office  at  the  Troy  thea- 
tre, has  returned  to  her  duties  after 
a  week's  illness  with  grippe.  The 
young  ladies  serving  as  ushers  at 
the  Troy  theatre,  appeared  in  new 
uniforms  last  week. 

Jack  Campbell  is  back  on  the 
job  at  the  Griswold  theatre  in  Troy, 
after  a  short  illness.  He  is  con- 
tinuing his  Monday  "opportunity 
nights"  and  they  seem  to  be  going 
over  well. 


Minneapolis 


A VOTE  is  to  be  taken  soon  in 
Clark,  S.  D.,  to  settle  the 
Sunday  show  question.  Sentiment 
in  the  community  seems  to  be 
strongly  in  favor  of  the  shows. 

Studios  have  been  opened  at  624 
Hennepin  avenue,  Minneapolis,  by 
the  Ted  Brown  Producing  and 
Booking  Agency  in  order  to  better 
serve  their  clientele  and  to  have  a 
larger  number  of  productions  avail- 
able. 

Hitchcock  and  True,  of  the  Prin- 
cess theatre.  Minneapolis,  have  re- 
cently installed  one  of  the  latest 
models  of  the  Robert  Morton  Unit 
organs  with  the  result,  according 
to  the  owners,  that  business  has  in- 
creased 50  per  cent.  C.  B.  Cooper, 
Northwest  representative  of  the 
Robert  Morton  Company,  handled 
the  entire  transaction. 

\Y.  L  Hamilton,  salesman  out  of 
the  Minneapolis  office  for  Pathe, 


was  able  to  leave  the  hospital  this 
week  after  undergoing  a  serious 
operation.  He  expects  to  return  to 
cover  the  Wisconsin  territory 
shortly. 

Another  exchange  man  to  return 
to  his  desk  after  a  serious  illness 
is  T.  A.  Burke,  manager  of  the 
Minneapolis  First  National  office. 
Burke's  illness  was  apparently  due 
to  overwork  and  he  is  now  doing 
part  time  at  his  desk. 

Ben  Blotchy,  district  manager 
for  Paramount,  has  just  completed 
a  three  weeks'  trip  of  the  company 
offices  in  the  middle  west. 

The  Opera  House  at  Brooten, 
Minn.,  is  again  showing  motion  pic- 
tures under  the  direction  of  Law- 
rence Reine. 

J.  E.  Nason,  Minneapolis  archi- 
tect, has  been  secured  to  draw  the 
plans  for  a  new  S30.000  theatre  at 
Phillips,  Wis.   John  Estrel  of  Park 


Falls,  Wis.,  expects  to  start  work 
on  the  theatre  this  summer. 

W.  H.  Bannister  closed  his 
Grand  theatre  at  Hallock,  Minn., 
the  last  of  April. 

The  third  annual  Vodvil  Dance 
of  the  St.  Paul  Movie  Managers' 
Club  was  held  the  first  of  the 
month  in  St.  Paul.  A  large  crowd 
reported  a  fine  time. 

The  Sandon  theatre  at  Jackson, 
Minn.,  is  to  be  closed.  It  was  re- 
cently purchased  by  Frank  A.  Ma- 
tuska,  owner  of  the  State  theatre 
in  the  same  town. 

The  State  theatre  at  Fairmont, 
Minn.,  has  been  purchased  by  Fink- 
elstein  and  Ruben  and  W.  L.  Nich- 
olas and  will  be  closed. 

J.  W.  Woodman,  an  exhibitor  at 
Frederick.  S.  D.,  died  recently  at 
his  home  in  Frederick. 

John  Yogt,  who  was  formerly 


with  F.  &  R.,  has  been  appointed 
manager  of  the  Fischer- Paramount 
Company's  Rialto  theatre  at  Glad- 
Stone,  Mich. 

Extensive  improvements  in  the 
building  and  equipment  of  the  Gem 
theatre  at  McYille,  N.  D.  have  ne- 
cessitated the  closing  of  the  house 
for  six  weeks. 

The  Bettendorf  theatre  at  Bct- 
tendorf.  Iowa,  has  been  purchased 
by  L.  J.  Ashwin  of  Minneapolis. 

A  new  theatre  is  to  be  installed 
in  a  building  at  Adrian,  Minn.,  by 
Joe  Fischenich  and  M.  E.  Carri- 
gan. 

While  I.  J.  Craite  is  in  Milwau- 
kee on  an  extended  business  trip, 
the  Lyric  theatre  at  Little  Falls. 
Minn.,  will  he  under  the  manage- 
ment of  R.  L.  Ncdry  of  Chicago. 

The  Eagle  theatre  at  Austin. 
Minn.,  has  been  sold  by  W.  J.  Ham- 
ilton to  John  Konz  of  Osseo,  Wis 


1594 


Motion    Picture  News 


Indianapolis 


MISS  MARION  McCUL- 
LOUGH,  now  assistant  sec- 
retary at  Cincinnati,  Ohio,  will  re- 
turn to  Indianapolis  as  permanent 
secretary  of  the  Indianapolis  Film 
Board  of  Trade  about  June  1.  She 
had  charge  of  the  Indianapolis  of- 
fice last  year  before  accepting  a 
position  as  traveling  representative 
for  the  National  Board. 

She  will  come  to  Indianapolis 
May  12  and  leave  May  16  for  the 
Los  Angeles  convention.  Miss  Pa- 
tricia Lynch,  who  will  relinquish 
her  post  to  Miss  McCullough,  will 
join  the  Portland,  Oregon,  board. 

W.  W.  Williamson,  resident 
manager  of  Metro-Goldwyn-Mayer 
exchange,  returned  this  week  from 
the  Kansas  City  convention,  where 
he  conferred  on  the  new  selling 
season. 

Dudley  Williston,  local  manager, 
attended  the  Warner  Bros,  conven- 
tion last  week. 

Fred  Sanders  announced  the 
Sanders    neighborhood    house  at 


Fountain  Square  was  permanently 
closed  May  4. 

Dr.  Carl  Osterheld  has  sold  the 
Broad  Ripple  theatre,  north  side 
neighborhood  house,  to  W.  M.  Tur- 
ner. 

The  Lyric  at  Lafayette  has  been 
purchased  by  R.  C.  Watson.  C.  W. 
Thompson  formerly  owned  the 
property. 

The  Liberty  at  Morristown, 
owned  by  O.  R.  Cane,  has  been 
sold  to  E.  B.  Copeland. 

L.  W.  Marriott,  sales  manager, 
and  Owen  Donham,  office  manager, 
have  returned  from  the  Tiffany- 
Stahl  sales  convention  at  the  Ste- 
vens Hotel,  Chicago,  April  28- 
May  1. 

Tamler  Bros.,  Indianapolis  chain 
owners,  have  purchased  the  Ta- 
coma,  on  E.  Washington  street, 
from  Floyd  Beitman.  The  neigh- 
borhood house  makes  the  fourth 
theatre  under  Tamler  control.  The 
others  are  the  Savoy,  Garfield  and 
Tuxedo. 


C.  E.  Penrod,  F.  B.  O.  of  A.,  lo- 
cal manager,  will  leave  May  13th 
for  the  Chicago  convention. 

Morris  Horwitz,  of  Louisville, 
has  joined  the  Capitol  Film  Ex- 
change sales  staff. 

Irving  W.  Mandel,  Chicago, 
owner  of  Security  Pictures,  con- 
ferred with  E.  A.  Sipe,  local  man- 
ager, last  week,  about  the  coming 
season. 

Phil  Dunas,  of  Pittsburgh,  is 
new  sales  manager  of  United  Ar- 
tists Corp.,  replacing  Ralph  Ab- 
bett.  Dunas  formerly  was  with 
Universal. 

The  Fountain  Square  theatre, 
new  presentation  playhouse  on  the 
south  side,  was  opened  Saturday 
night. 

Louis  B.  Goulden  of  the  Goul- 
den-Feldman  Theatres,  Inc.,  con' 
ducted  the  formal  opening.  Wes- 
tin  B.  Masters,  formerly  of  West 
Coast  Theatres  chain,  was  the 
concert  organist.  Goulden  is  presi- 


dent and  general  manager  and  Mor- 
ris Horowitz,  treasurer.  This  1500 
seat  house  is  the  finest  south  side 
theatre. 

Tim  Crawford,  until  recently 
featured  organist  at  the  Indiana 
theatre,  appeared  at  R.  R.  Bair's 
Uptown  theatre  Sunday. 

The  Wabash  theatre  at  Clinton 
is  closed  for  a  month  for  extensive 
cleaning  and  repairs. 

Work  on  a  two-story  Spanish 
design  theatre  to  cost  $45,000  has 
been  begun  at  Spencer,  Ind.,  E.  M. 
Yiquesney,  sculptor,  announced. 

The  Ideal  theatre,  in  the  Jennings 
building,  on  Broad  street,  opened 
last  Thursday.  Walter  Green  is 
manager  of  the  new  house,  which 
seats  250. 

The  Emboyd  theatre  at  Ft. 
Wayne  will  open  May  14th.  The 
new  house  was  designed  by  A.  M. 
Strauss  and  Charles  Eberson. 
architects. 


Atlanta 


A  CCORDING  to  reports  which 
±\  reached  Film  Row  this  week, 
the  Liberty  Theatre  at  Roanoke. 
Ala.,  was  badly  damaged  bv  fire 
last  Monday  night,  April  30.  The 
house  was  operated  by  Dr.  C.  B. 
Welch.  It  is  understood  that  Dr. 
Welch  plans  to  start  immediately 
to  repair  the  house  for  an  early 
reopening. 

An  approaching  wedding  of  in- 
terest to  members  of  the  film  circle 
is  that  of  Carter  Barron,  manager 
of  the  Metropolitan  theatre,  to  Miss 
Velma  Snelling,  of  Bostwick,  Ga., 
which  will  be  solemnized  June  6. 

Carl  F.  Mock,  well  known  to  ex- 
hibitors throughout  the  Southern 
territory,  has  established  a  connec- 
tion with  the  Atlanta  branch  of 
Educational  as  salesman  and  will 
cover  Alabama  territory. 

James  Lynch  joined  the  sales 
force  of  Arthur  C.  Bromberg  At- 
tractions this  week  and  left  Wed- 


nesday for  the  Tennessee  territory, 
to  which  he  was  assigned  by  Fred 
F.  Creswell,  district  manager  of  the 
company. 

E.  L.  Coel,  secretary  to  the  At- 
lanta Film  Board,  will  leave  May 
15  for  Chicago,  where  he  will  join 
the  main  party  going  to  the  con- 
vention of  the  Film  Board  Secre- 
taries in  Los  Angeles. 

Universal's  Atlanta  delegation  to 
the  company's  second  regional  sales 
convention  left  early  last  Tuesday 
morning.  The  meeting  took  place 
in  the  Coronada  Hotel  in  St.  Louis, 
beginning  Wednesday,  May  2,  and 
will  last  through  Saturday.  The 
members  of  the  Atlanta  party  ar- 
rived the  morning  the  convention 
opened.  In  the  delegation  were  R. 
B.  Williams,  Southern  district  man- 
ager ;  "Shag"  Jordan,  Atlanta 
branch  manager ;  Earle  E.  Griggs, 
district  publicity  director ;  and 
Salesman  Frank  W.  Salley,  C.  G. 


Harrell,  Heyward  and  Harry  M 
Williams. 

John  W.  Mangham,  Jr.,  man- 
ager of  Liberty-Specialty,  returned 
last  week  from  a  trip  on  the  west 
coast  of  Florida. 

George  F.  Blethen  and  Alex  Cal- 
len,  Liberty-Specialty  representa- 
tives, were  in  the  Atlanta  office  for 
the  week-end. 

Flynn  Haygood,  of  the  Grand 
Theatre,  Waynesboro,  Ga.,  was  a 
recent  visitor  to  Film  Row. 

C.  R.  Beacham,  M.  Blick  and 
George  Almon,  First  National  rep- 
resentatives who  attended  the  com- 
pany's sales  convention  in  Chicago, 
returned  last  Friday. 

C.  A.  Clegg,  manager  of  First 
National's  Atlanta  branch  returned 
last  Monday  from  a  trip  to  the 
company's  home  office. 

"Buster''  Miller,  of  the  Conyers 
Theatre,  Conyers,  Ga.,  made  a  trip 
to  Atlanta  last  week. 


Recent  visitors  to  Film  Row  in- 
cluded E.  T.  Hopkins,  of  the  Strand 
Theatre,  Lawrenceville,  Ga. ;  W.  F. 
Wells,  of  the  Opera  House,  New- 
berry, S.  C. ;  Major  C.  F.  Rhodes, 
of  the  South  Amusement  Corpora- 
tion, Fair  Park,  Birmingham,  Ala. ; 
C.  H.  Carney,  formerly  operator 
of  the  Trojan  Theatre,  Troy,  Ala., 
who  will  operate  the  new  theatre^ 
yet  unnamed,  at  LaFayette,  Ala. 
Mr.  Carney  expects  to  open  his  new 
house  on  June  1st. 

M.  Mitchell,  Pathe  salesman,  at- 
tended the  opening  of  the  new 
Royal  Theatre  in  Columbus,  O. 

Tracy  Mathewson,  Pathe  news- 
reel  cameraman  returned  to  At- 
lanta last  Tuesday  from  Columbus, 
Ga.,  after  attending  the  opening  of 
R.  E.  Martin's  new  theatre,  the 
Royal. 

C.  L.  Peavey,  Atlanta  branch 
manager  for  F  B  O,  made  a  trip 
into  South  Georgia  last  week. 


Canada 


LOEWS  theatre,  Toronto,  one 
of  the  largest  theatres  in  the 
Dominion,  suffered  serious  loss  by 
fire  early  on  the  morning  of  May 
4,  when  flames  destroyed  the  pipe 
organ,  piano,  orchestra  instruments, 
along  with  the  orchestra  pit,  a 
number  of  rows  or  orchestra  seats, 
as  well  as  rooms  under  the  stage. 
Decorations  and  furnishings  of  the 
theatre  were  also  damaged  by 
smoke  and  water  while  the  starting 
of  the  automatic  sprinkler  system 
by  the  heat  also  caused  some  loss 
back  stage. 


That  the  well-known  theatre  was 
not  destroyed  was  probably  due  to 
the  quick  judgment  on  the  part  of 
Isaac  Thompson,  night  watchman. 

Manager  J.  Bernstein  transferred 
the  week's  show  to  Loew's  Winter 
Garden,  which  is  atop  the  theatre 
which  was  damaged. 

Property  damage,  apart  from  the 
mural  decorations  and  furnishings, 
was  estimated  at  $30,000,  the  pipe 
organ  representing  a  loss  of  $12.- 
000.  The  cause  of  the  fire  is  un- 
known. 


J.  M.  Franklin,  manager  of  B. 
F.  Keith's  theatre,  Ottawa,  Ontario, 
who  has  been  an  officer  of  the  Ro- 
tary Club  for  a  number  of  years, 
has  again  been  elected  a  director 
of  the  Ottawa  branch  of  the  or- 
ganization for  the  fiscal  year  just 
starting. 

Incidentally,  Mr.  Franklin  has 
found  the  Saturday  opening  plan 
for  Keith's  theatre  in  Ottawa  to 
be  highly  successful  in  its  opera- 
tion and  resulting  in  profits. 

A  special  free  show  for  children 


was  given  at  Keith's  theatre  Sat- 
urday morning  under  the  direct  au- 
spices of  the  Ottawa  Humane  So- 
ciety, of  which  Manager  Franklin 
is  a  director. 

P.  J.  Nolan,  proprietor  of  the 
Rex  and  Columbia  theatres,  Ot- 
tawa, Ontario,  has  taken  out  a 
building  permit  for  the  erection  of 
a  third  suburban  theatre  in  Ottawa, 
this  being  the  Globe  theatre  at  Bank 
street  and  Second  avenue.  The 
house,  which  is  costing  $50,000,  is 
designated  as  fireproof.  Construc- 
tion has  already  been  started. 


May    12,    1 'J  2  8 


1595 


New  England 


Tl  I E  Strand  theatre  at  Oakland 
Beach,  R.  I.,  is  to  open  soon 
under  the  management  of  John 
Carey,  formerly  of  the  Cranston 
Palace  theatre. 

Branch  Manager  R.  C.  Cropper 
of  the  Pathe  exchange  at  Boston 
is  recovering  from  an  attack  of  the 
grippe  at  his  home. 

Ed  Urschel,  hooker  at  the  Pathe 
exchange,  Boston,  has  taken  up  his 
residence  at  Whitehead  avenue, 
Nantasket  Beach,  for  the  summer 
season. 

L.  J.  Hacking,  former  district 
manager  of  Pathe- Producers,  now 
special  home  office  representative 
for  Pathe,  with  headquarters  in 
New  York  City,  was  a  visitor  in 
Boston  during  the  week. 

Ralph  Quive,  formerly  salesman 
at  the  Pathe  exchange,  Boston,  has 
been  appointed  manager  of  United 
Artists  office  at  Winnipeg,  Mani- 
toba, and  left  early  in  the  week  to 
take  charge  there. 

Ernest  Warren  of  the  sales  force 
at  Pathe  exchange  has  returned  to 
duty  after  being  laid  up  with  a 
badly  injured  knee,  sustained  in 
trying  to  crank  a  balky  auto. 

Miss  Rosamond  Cohen,  assistant 
•contract  clerk  at  the  Fox  exchange 
at  Boston,  is  confined  to  her  home 
with  the  grippe. 


AT  Afton,  Iowa,  a  petition  in 
favor  of  Sunday  movies  is  be- 
ing circulated  among  the  citizens 
here.  The  churches  and  the  W.  C. 
T.  U.  are  fighting  the  measure  and 
Mayor  John  Porter  has  expressed 
his  disapproval.  He  also  stated 
that  he  believed  the  council  would 
vote  the  proposition  down. 

Prefaced  with  some  of  the  warm- 
est campaigns  in  the  history  of  the 
city,  voters  of  Ames  went  to  the 
polls  to  express  again  their  senti- 
ments on  whether  movie  theatres 
shall  be  opened  on  Sunday,  and 
voted  the  measure  down  by  a  vote 
of  2037  against  1999.  The  city 
council  recently  elected  was  favor- 
able to  the  Sunday  shows  and  the 
loss  of  the  measure  by  thirty  eight 
votes  was  a  disappointment  to  those 
•who  had  spent  some  hard  work  on 
the  campaign. 

Chris  Nelson  who  has  been  oper- 
ating the  Empress  Theatre  over  a 
period  of  years  at  Pella,  Iowa,  sold 
his  house  last  week.  The  theatre 
has  been  in  the  process  of  being  re- 
decorated since  a  fire  in  the  build- 
ing over  the  theatre  caused  much 
damage  from  water  to  the  interior 
of  the  theatre.  The  house  has  been 
completely  reseated.  The  new  owner 
of  the  Empress  is  E.  P.  Hosack. 
Mr.  Hosack  has  been  an  exhibitor 
at  Flston,  Iowa,  where  he  had  the 
Community  Theatre  until  he  sold  it 
some  time  back  to  Miller  and 
Fauser. 

W.  E.  Ban  ford,  manager  of  the 
Metro-Goldwyn-Mayer  exchange, 


Harriet  is  the  new  arrival  at  the 
home  of  Mr.  and  Mrs.  Saul  Si- 
mons. Mr.  Simons  is  advertising 
manager  for  Independent  Films, 
Inc.,  Boston. 

Tom  Lewis,  of  the  Town  Hall 
at  Westboro,  Mass.,  is  seriously  ill 
at  his  home. 

District  Manager  M.  N.  Wolf  of 
Metro-Goldwyn-Mayer  exchange, 
has  been  in  Pittsburgh  attending 
the  convention  of  that  company. 

First  National  exchange,  Bos- 
ton, was  represented  at  the  Chicago 
convention  by  District  Manager 
Thomas  B.  Spry,  Jack  Mangan, 
Dave  Purcell  and  Frank  Scully. 
They  returned  Saturday  after  hav- 
ing been  absent  from  Boston  since 
the  preceding  Saturday. 

Charles  Williams,  of  Boston,  who 
recently  took  over  the  Victory  the- 
atre at  Lowell,  a  house  which  has 
changed  hands  several  times  in  the 
past  few  months,  is  making  a  suc- 
cess of  the  theatre. 

Cunningham  Park,  at  East  Mil- 
ton, of  which  William  Caldwell  is 
manager,  closes  this  week  for  the 
summer  season. 

Charles  Repec,  assistant  booker  at 
Metro-Goldwyn-Mayer  exchange, 
has  returned  to  his  desk  after  a 
week's  absence  from  illness. 

Sam  Bischoff,  formerly  of  Bos- 


ton and  now  a  producer  on  the 
West  Coast,  was  welcomed  to  Bos- 
ton for  a  week's  visit  the  past  week. 

Harry  Segal,  manager  of  Royal 
Films  and  First  Division  Films,  is 
m  New  York  on  business.  First  Di- 
vision Films  are  now  being  handled 
through  the  Royal  exchange. 

Louis  Rottenberg,  well  known 
theatre  operator,  is  confined  to  his 
home  by  illness. 

The  Red  Seal  exchange,  46 
Church  street,  Boston,  has  been  ex- 
tensively remodeled  and  new  equip- 
ment added. 

Miss  Mina  Chamsky,  formerly 
of  First  Division  films,  is  now  sec- 
retary of  the  Royal  Film  exchange, 
Boston. 

Miss  Sylvia  Walkon  has  been 
promoted  to  booker  at  the  Red 
Seal  exchange,  Boston. 

Dave  Adams,  of  the  Auditorium 
theatre  at  Concord,  N.  H.,  was  in 
Boston  during  the  week  for  sum- 
mer bookings. 

Joseph  Sully,  formerly  projec- 
tionist at  Pathe  exchange,  Boston, 
is  now  operator  at  the  Paramount 
exchange,  Boston. 

Miss  Martha  Ferris  of  the  New 
England  Film  Board  at  Boston  and 
Miss  Katherine  Sullivan  of  the 
New  Haven  Film  Board  expect  to 
leave  May  14th  for  the  convention 


at  Los  Angeles  of  the  Film  Board 
Secretaries. 

District  Manager  H.  F.  Camp- 
bell of  the  Fox  exchange,  Boston, 
was  in  New  York  last  week  for 
an  important  conference  with  Dis- 
trict Sales  Manager  James  R. 
Grainger. 

The  Community  theatre  at  Mont- 
gomery Center,  Vt.,  formerly 
owned  and  operated  by  Merton  D. 
Craig,  has  been  bought  by  L.  D. 
Hart,  who  will  continue  along  the 
same  lines  as  the  former  owner. 

The  Royal  theatre  at  Olneyville, 
R.  I.,  which  has  been  operated  by 
M.  Acker,  has  been  taken  over  by 
Philip  J.  Smith.  Mr.  Smith  was 
formerly  manager  of  the  National 
theatre  at  Boston.  He  is  now  op- 
erating the  Strand  theatre,  South 
Boston,  and  will  continue  both  the- 
atres. 

The  recent  dance  of  the  New-Eng- 
land Bookers  Association  at  Loew's 
State  ball  room  was  a  big  success 
and  is  expected  to  add  in  the  vicin- 
ity of  $2,000  to  the  organization's 
philanthropic  fund. 

Herman  Rifkin  and  George  Sol- 
omon, who  operated  the  film  ex- 
change known  as  Supreme  Films, 
on  Piedmont  street,  Boston,  have 
named  their  exchange  the  Bayart 
Film  Exchange. 


of  the  Motion  Picture  Theatre 
Owners  of  Iowa,  on  a  trip  to  Mis- 
souri. Mr.  Ewing  sold  his  theatre 
about  six  months  ago. 

E.  Levine,  manager  of  the  Des 
Moines  Theatre,  Des  Moines,  is 
leaving  this  week  to  return  to  New 
York  to  take  up  again  his  work  as 
instructor  at  the  Paramount  School. 
Mr.  Levine  was  in  charge  of  the 
school  for  a  year  before  he  came 
to  take  charge  of  the  Columbia  at 
Davenport  and  after  that  of  the 
Des  Moines.  Announcement  will 
be  made  next  week  of  his  successor. 

Abe  Frankcl,  who  has  the  Casino 
Theatre  in  Des  Moines  and  is  one 
of  the  oldest  exhibitors  of  Des 
Moines,  announces  that  Riverview 
Amusement  Park  of  which  he  is 
manager,  will  open  on  May  9. 

At  Corydon,  Iowa.  J.  G.  Sterns 
has  secured  permission  to  show  on 
Sundays. 

Jess  Day,  who  has  been  with  the 
A.  H.  Blank  organization  for  nearly 
ten  years,  is  leaving  to  take  the 
management  of  the  Oshkosh  The- 
atre at  Oshkosh,  Wis.,  for  the 
Midwesco  Theatres.  Mr.  Day  has 
been  manager  of  the  Strand  Thea- 
tre in  Des  Moines. 


Des  Moines 


returned  from  the  conference  of 
branch  managers  and  district  man- 
agers at  Kansas  City  last  week. 

Nine  of  the  sales  and  executive 
staff  of  the  Paramount  office  have 
left  for  the  national  convention  in 
San  Francisco.  A.  W.  Nichols,  dis- 
trict manager  will  join  the  Des 
Moines  group  which  is  made  up  of 
R.  M.  Copeland,  branch  manager, 
E.  J.  Frase,  C.  W.  Robbins,  H.  J. 
Kitchenerer,  H.  H.  Savereide,  E.  R. 
Rushing,  of  the  sales  staff,  and  M. 
E.  Anderson,  booking  manager,  L. 
M.  Pahnquist,  ad  sales  manager. 

Casey  Jones,  who  has  been  acting 
as  personality  man  at  the  Capitol 
Theatre,  Des  Moines,  while  Jimmy 
Ellard  is  on  vacation,  expected  this 
week  to  alternate  with  Jay  Mills 
who  is  at  the  Columbia  at  Daven- 
port. Mr.  Mills,  however,  was 
rushed  to  the  hospital  at  Daven- 
port with  an  attack  of  appendicitis. 
Casey  Jones  made  a  good  record 
his  first  week  here  and  will  now 
stay  for  the  second  week. 

Representing  the  Des  Moines 
office  of  Universal  at  the  Conven- 
tion at  St.  Louis  were  Jack  Osser- 
nian,  branch  manager,  and  Frank 


Crawford.  Plerb  Case,  J.  C.  Wolfe 
and  J.  J.  Jacobson. 

W.  H.  Eddy,  owner  of  the  Emp- 
ress Theatre  at  Indianola,  and  also 
secretary  and  treasurer  of  the 
Iowa  theatre  owners  association,  is 
at  Lutheran  Hospital,  Des  Moines. 
He  is  able  to  see  visitors  and  a 
daily  delegation  from  Film  Row- 
stop  in. 

Visitors  at  the  office  of  Para- 
mount were  E.  Michaels  of  Jeffer- 
son, L.  C.  West  of  Mt  Vernon,  A. 
B.  Pettit  of  Winterset  and  Wes 
Mansfield  of  Tama. 

Morris  Smith  who  formerly  had 
the  Royal  Theatre  at  Sioux  City, 
is  booking  pictures  in  North  and 
South  Dakota. 

Carl  Reese  left  the  Des  Moines 
office  of  Paramount  to  take  up  a 
place  with  Universal  out  of  the 
Omaha  office. 

Miss  Lena  Dissoli  who  has  the 
management  of  the  U.  and  I.  The- 
atre, a  suburban  theatre  in  south- 
ern Des  Moines,  has  reopened  the 
theatre  for  the  new  season. 

Ross  Ewing,  formerly  owner  of 
the  Rex  Theatre  at  Newton,  Iowa, 
accompanied  E.  P.  Smith,  president 


EMPIRE  LABORATORIES  INC. 


723  Seventh  Ave.,  N.  Y. 


Quality 


Bryant  5437-5736-2180 


DEVELOPING  AND  PRINTING  MOTION  PICTURE  FILM 


1596 


Motion  Picture 


News 


New  York  &  New  Jersey 


F^IRE  did  $40,000  damage  to 
J  nelson  and  Suchmari's  Blen- 
heim theatre  on  Tuesday  of  last 
week  when  a  blaze  started  in  the 
organ  chamber  and  swept  through 
the  stage,  damaging  two  hundred 
chairs  before  being  brought  under 
control.  The  origin  of  the  fire  is 
said  to  have  been  due  to  a  short 
circuit.  It  will  probably  be  from 
four  to  six  weeks  before  the  Blen- 
heim is  able  to  resume  business 
operations.  The  Blenheim  is  lo- 
cated at  167th  Street  and  Park 
Avenue. 

Alter  a  severe  siege  of  the  grippe, 
W.  T.  Bainbridge,  proprietor  of  the 
Dale  theatre,  Farmingdale,  L.  I., 
is  again  able  to  resume  his  trips  to 
Film  Row. 

Chas.  Fischer  opened  the  Para- 
gon theatre,  Fulton  Street  and 
Eastern  Parkway,  last  Thursday 
evening.  Ray  Lestrange,  lately  con- 
nected with  one  of  the  Schmukler 
theatres,  will  manage  the  house. 
General  manager  Cellar,  also  of 
the  Schmukler  circuit,  will  do  the 
buying  for  the  Paragon.  This  house 
was  originally  named  the  Ritz. 

Frank  Philocco  will  manage  the 
recently  reopened  Tip  Top  theatre, 
357  Wilson  Avenue,  Brooklyn. 
Frank  Busceni  is  the  owner. 


J.  Greene  has  resigned  from 
management  of  the  Tiffany  theatre, 
Chester  Street,  Brooklyn. 

Bratter  &  Pollak  will  open  their 
new  house  at  Nyack,  N.  Y.,  May 
15.  All  equipment  was  supplied 
from  National  Supply  Company. 

National  Supply  also  recently 
supplied  new  Hall  &  Connollj 
lamps  for  the  Parthenon  theatre, 
Brooklyn. 

Sam  Baker's  new  Hicksville  the- 
atre, Hicksville,  L.  I.,  opened  on 
Tuesday  evening,  May  8. 

Sam  Sonin's  West  End  theatre  at 
Long  Beach  will  start  the  season 
next  Sunday. 

Schwartz  and  Mueller's  Roose- 
velt at  Richmond  Hill  recently 
treated  itself  to  a  new  screen, 
bought  from  National  Supply. 

Manager  Rosay  is  now  at  Sam 
Burman's  Senate  theatre,  Brook- 
lyn. 

Bill  Price  has  started  in  on  his 
new  job  as  manager  of  Rudy  San- 
ders' Globe  and  Sanders  theat.es, 
Brooklyn.  Mr.  Price  recently  re- 
turned from  a  trip  to  Cuba. 

Small  and  Straussberg  are  re- 
ported as  having  closed  their  Globe 
theatre,  Sumner  Avenue,  Brooklyn, 
for  the  Summer  months. 


Harry  Sid  White  is  a  new  asso- 
ciate of  Seider  and  Moley's  and 
will  attend  to  the  job  of  selling  the 
S.  &  M.  acts  for  neighborhood  the- 
atres. White  is  now  installed  in 
his  new  office  at  745  7th  Avenue. 
He  moved  there  from  1658  Broad- 
way. 

After  ten  years  service  as  man- 
ager of  the  New  Plaza  theatre,  156 
High  Street,  Brooklyn,  Billy  Mauro 
recently  resigned. 

The  Filmland  theatre,  Church 
and  Nostrand  Avenues,  Brooklyn, 
lVcently  hung  up  a  brand  new 
sign  with  the  name  Crescent  on  it. 
It  is  said  that  a  new  corporation 
has  been  formed  to  control  the 
house.  Manager  Garfield  remains 
in  charge. 

Jack  Steinhauer  has  resigned 
from  the  Consolidated  Amusement 
Co.'s  Oxford  theatre,  New  York 
City. 

John  de  Mato,  owner  of  the 
Washington  theatre,  474  Myrtle 
Avenue,  is  trying  his  hand  at  op- 
erating the  house. 

Eddie  Canter,  after  a  long  siege 
of  sickness,  was  seen  around  the 
Film  curb  last  week.  He  is  slowly 
regaining  his  health — but  very 
slow.   It  is  reported  that  a  benefit 


is  under  way  by  some  of  the  boys  in 
this  business  to  provide  funds  for 
a  special  treatment  of  Canter's 
malady. 

It  is  rumored  that  Harry  Harris 
will  close  his  West  End  theatre  for 
the  Summer  months. 

The  Atlantic  Playhouse,  closed 
for  a  long  time,  will  probably  be 
reopened  for  the  Summer.  The 
house  is  located  at  7th  Avenue  and 
52nd  Street,  Brooklyn. 

Aaron  Freedman,  formerly  as- 
sistant manager  of  A.  H.  Schwartz' 
Marine  theatre,  Flatbush  Avenue, 
Brooklyn,  has  lately  assumed  the 
management  of  the  new  Marboro 
theatre,  a  recent  addition  to  the 
holdings  of  Rapf  Enterprises  and 
spoken  of  as  one  of  Brooklyn's 
most  beautiful  theatres.  Aaron  is 
probably  New  York  City's  young- 
est theatre  manager,  having  only 
recently  passed  his  21st  milestone. 

W.  M.  Home,  formerly  Home 
Office  representative  of  Universal 
and  manager  of  the  contract  de- 
partment for  Warner  Bros.,  and 
previously,  exchange  manager  for 
the  Standard  Film  Co.  of  Pitts- 
burgh, has  joined  Zakoro  Film  Cor- 
poration as  Manager  of  Saies  for 
State-Rights. 


Cincinnati 


rPHE  Fayette  theatre,  Washing- 
1  ton,  C.  H.  Ohio,  built  by 
Harry  V.  Smoots,  Mt.  Vernon,  O., 
was  formally  opened  the  early  part 
of  May.  The  new  house,  located 
on  South  Fayette  street,  has  a  seat- 
ing capacity  of  750.  It  is  built 
along  the  Spanish  style  of  archi- 
tecture, with  antique  ivory  and  gold 
as  the  predominating  colors  in  the 
finish  treatment.  A  special  cos- 
metic room  for  lady  patrons  is  lo- 
cated on  the  mezzanine  floor.  The 
lobby,  which  is  16  feet  in  width,  is 
finished  in  Italian  marble.  A  Page 
"Old  Master"  organ  has  been  in- 
stalled. Hoy  O.  Simmons  has 
been  appointed  manager.  The  house, 
designed  by  Harry  Holbrook,  arch- 
itect, Columbus,  Ohio,  is  one  of 


the  most  complete  in  point  of  mod- 
ern conveniences  and  furnishings 
in  this  section  of  Ohio. 

According  to  the  latest  rumor 
the  Keith- Albee  interests  will  soon 
have  a  house  at  Portsmouth,  Ohio, 
a  30-day  option  having  been  taken 
on  property  at  Washington  and 
Chillicothe  streets,  in  that  city. 

John  A.  Schwalm,  manager  of 
the  Rialto  theatre,  Hamilton,  ( >., 
recently  set  apart  a  certain  night 
to  be  known  as  Hi-Nite,  at  which 
time  the  house  was  turned  over  to 
students  of  the  local  high  school. 

J.  L.  Kohler,  manager  of  the 
Ohio  theatre,  Prospect,  Ohio,  an- 
nounces that  his  house  will  here- 
after operate  on  Sunday.  Kohler 


has  always  observed  the  Sunday 
closing  law,  but  since  the  theatres 
at  Marion,  Ohio,  a  few  miles  dis- 
tant, are  now  open  Sundays, 
Kohler  says  his  Saturday  patron- 
age has  diminished  as  his  patrons 
seem  to  prefer  Sunday  entertain- 
ment, and  have  been  going  to  Mar- 
ion to  get  it. 

Herbert  Elkins,  house  superin- 
tendent of  the  Palace  theatre, 
Hamilton,  Ohio,  has  been  absent 
for  the  past  several  weeks,  due  to 
an  appendicitis  operation. 

John  G.  Gregory,  of  Springfield, 
Ohio,  and  George  Revelis,  of 
Washington,  C.  H.  Ohio,  have  pur- 
chased additional  ground  on  which 
an  extension  may  be  built  to  the 


new  Washington  theatre,  which  is 
now  under  construction  in  that  city. 
The  house  is  to  have  a  seating  ca- 
pacity of  1,300,  while  the  plans  call 
lor  the  addition  of  a  balcony  should 
the  owners  later  decide  to  build  it. 
Gregory  and  Revelis  now  operate 
the  Palace  theatre  at  Washington 
C.  H. 

Loew's  theatre,  Dayton,  Ohio,  re- 
cently held  a  special  midnight  show, 
the  proceeds  of  which  were  turned 
over  to  a  local  committee  in 
charge  of  a  drive  for  funds  to 
erect  a  new  hospital. 

Thomas  Jones  and  Miss  Kath- 
eryn  Rousch,  of  Portsmouth,  O., 
are  building  a  new  house  at  Wa- 
verly,  O. 


Florida 


THE  A.  C.  Bromberg  Attrac- 
tions, of  Atlanta,  opened  a 
branch  in  Tampa  last  week  on 
Twiggs  Street  near  the  Union  de- 
pot. The  exchange  is  under  the 
management  of  George  T.  Chester 
with  Carl  Floyd  as  booker  and 
office  man.  This  is  the  first  film 
exchange,  handling  a  line  of  re- 
leases, to  be  operated  in  Tampa 
since  the  "Mutual"  went  out  of 
business  a  dozen  years  ago. 


Tom  Bigger  and  his  brother, 
owners  of  the  Winter  Garden  the- 
atre at  Winter  Garden,  visited  in 
Tampa  last  week.  They  reported 
business  holding  up  fairly  good  and 
stated  they  intend  to  increase  their 
capacity  during  the  summer  so  as 
to  handle  the  crowds  better  during 
the  winter  season. 

Colleen  Moore,  a  former  Tampa 
girl,  one  of  the  First  National  stars, 
remembered  her  alma  mater  with  a 


check  for  $1,000,  as  her  contribu- 
tion hi  the  building  fund  of  the 
new  Holy  Name  academy  which  is 
now  under  construction  on  the  Bay- 
shore  boulevard. 

Manager  Charles  Lester,  of  Uni- 
versal^ Jacksonville  exchange,  and 
Salesmen  Simpson  and  Simrell,  re- 
turned Wednesday  from  the  Uni- 
versal convention,  held  at  the  Ritz- 
Carlton  Hotel  in  Atlantic  City. 

C.  B.  Ellis,  manager  of  F  B  O's 


exchange  in  Jacksonville,  is  plan- 
n'ng  to  attend  the  company's  sales 
convention,  which  will  be  held  at 
the  Drake  Hotel,  Chicago,  from 
May  14  to  May  21. 

Scotty  Chestnut,  manager  of 
Paramount's  Jacksonville  exchange, 
and  his  salesmen  attended  the  com- 
pany's convention  in  Washington, 
D.  C.  They  reported  an  interest- 
ing meeting  and  an  enjoyable  time 
in  the  capital  city. 


May    12.  1928 


1597 


South  East 


rp  HE  Grand  Theatre,  Greer,  S. 
1  C,  which  was  recently  taken 
over  by  C.  W.  Drace  from  J.  A. 
Reynolds  and  George  Hughes,  was 
totally  destroyed  by  fire  on  Mon- 
day, April  20.  No  plans  have  as 
yet  been  announced  regarding  the 
rebuilding  of  the  theatre. 

E.  E.  Whitaker,  former  manager 
of  the  Imperial  Theatre  in  Char- 
lotte was  in  the  city  last  week,  He 
is  now  manager  for  Publix  in 
Spartanburg,  S.  C. 

George  Ovcrend,  manager  of  the 
Warner  Brothers  Broadway  Thea- 
tre, Charlotte,  spent  three  days  last 
week  in  New  York. 

Fred  C.  Aiken,  general  repre- 
sentative of  the  Grantland  Rice 
Sportlight,  was  in  Charlotte  this 
week  visiting  the  local  Pathe  ex- 
change. Mr.  Aiken  left  Thursday 
for  Washington,  D.  C. 


Mrs.  Edward  L.  McShanc,  wife 
of  the  manager  of  Pathe  exchange, 
left  Monday  night  for  Washington 
to  visit  friends. 

The  Board  of  Directors  of  the 
North  Carolina  Motion  Picture 
Theatre  Owners  Association,  con- 
sisting of  Charles  W.  Picquet, 
president;  Nat.  L.  Royster,  secre- 
tary, and  L.  L.  Drake,  Percy  Wells, 
W.  E.  Stewart,  A.  F.  Sams,  Jr.,  and 
U.  K.  Rice  met  in  Charlotte  Wed- 
nesday for  an  important  confer- 
ence. A  tentative  date,  June  26,  was 
set  for  their  summer  convention  at 
Wrightsville  Beach,  Wilmington, 
N.  C. 

The  Imperial  Theatre,  Charlotte, 
opened  Monday  after  having  been 
closed  for  a  week  for  complete 
redecoration  and  installation  of 
Movietone. 


Rufus  A.  Davis,  of  National 
Theatre  Supply  Company,  left  last 
Tuesday  night  for  Atlanta. 

Mrs.  Jack  Dorland,  whose  hus- 
band is  connected  with  Paramount 
as  salesman,  left  last  Sunday  for 
a  week's  visit  to  Augusta,  Ga. 

The  Rivoli  Theatre,  Greenville, 
S  C,  which  is  owned  by  Publix 
and  has  only  been  operating  two 
days  a  week  for  the  past  few  weeks, 
will  close  next  week  for  the  sum- 
mer. 

Walter  Griffith,  of  the  Horlacher 
Delivery  Service,  left  Sunday  night 
for  New  York  on  business. 

On  May  20,  W.  S.  Scales,  who 
operates  the  Lincoln  Theatre,  Win- 
ston Salem,  X.  C.  (a  colored 
house)  will  take  over  the  Eagle 
Theatre,  (Colored)  High  Point, 
N.  C.,  from  Jack  Dillard. 


E.  C.  Davenport  has  sold  the 
Amuzu  Theatre,  [nm an,  S.  C,  to 
J.  C.  Crowe. 

Visitors  on  Film  Row  last  week 
were  F.  E.  Mauley,  Omar  Theatre, 
Spartanburg,  S.  C. ;  C.  I.  Cresham, 
Artcraft  Theatre,  Mooresville,  X. 
C. ;  U.  K.  Rice,  Colonial  Theatre, 
Winston  Salem,  X.  C. ;  A.  F.  Sams, 
Jr.,  Piedmont  Amusement  Com- 
pany, Winston  Salem,  N.  C. ;  L.  L. 
Drake,  Ansonia  Theatre,  Concord, 
X.  C. ;  Percy  Wells,  Bijou  Amuse- 
ment Company,  Wilmington,  X.  C. ; 
Charles  W.  Picquet,  Carolina  The- 
atres in  Hamlet  and  Pinehurst,  N. 
C. :  Walter  Griswold,  Manager  of 
the  Playhouse,  Broadway  and  Cres- 
cent Theatres,  Statesville,  N.  C. ; 
V.  D.  Humphries,  Lyric  Theatre, 
Bisbopville,  S.  C. ;  and  Dan  Yar- 
borough  and  his  mother,  Cameo 
Theatre,  Goldville,  S.  C. 


Philadelphia 


THE  new  Fern  theatre  at  5th 
and  Fern  streets,  Philadelphia, 
will  be  ready  for  opening  about  the 
first  week  in  July.  The  new  the- 
atre, which  has  a  seating  capacity 
of  1,400,  will  he  under  the  man- 
agement of  Christopher  Stamper. 

Jack  Greenburg,  secretary  of  the 
local  Film  Board  of  Trade,  will  at- 
tend the  annual  convention  of  Film 
Board  Secretaries  in  Hollywood 
from  May  21  to  24. 

Ground  has  been  broken  for  a 
new  theatre  to  be  operated  by  the 
Stanley-Benn  Company  in  Colling 
dale,  just  outside  of  Philadelphia. 
The  new  theatre  will  be  built  by 
the  Mercantile  Theatre  &  Prop- 
erties Company,  which  is  now  con- 
structing a  number  of  large  bouses 
for  the  Stanley  Company.  The  new 


theatre  will  have  a  seating  capacity 
of  1,000  on  one  floor  and  it  is  ex- 
pected will  be  ready  for  opening 
about  August  1st. 

Friends  and  relatives  of  Jack 
Rosenthal,  chairman  of  the  Enter- 
tainment G  mmittee  of  the  M.  P. 
T.  O.  of  Eastern  Pennsylvania. 
Southern  Xew  Jersey  and  Dela- 
ware, tendered  him  a  surprise  party 
on  April  14th  in  honor  of  his  for- 
tieth birthday.  The  affair  was  held 
at  the  Colonial  Cafe,  Fifth  and 
South  streets,  and  Mr.  Rosenthal 
was  the  recipient  of  many  beautiful 
and  useful  gift-. 

Mr.  and  Mrs  William  Freihofer 
will  sail  on  May  11th  for  a  three 
months'  tour  of  Europe.  It  is  re- 
ported that  Mr.  Freihofer  will  meet 
Fred  G.  Nixon-Xirdlinger  in  Paris 


to  discuss  the  Stanley- Freihofer- 
Nirdlinger  agreement  covering 
West  Philadelphia  theatres. 

The  Great  Northern  theatre, 
Broad  street  and  Erie  avenue, 
Philadelphia,  which  reverted  to 
William  Freihofer,  the  owner,  when 
the  Stanley  Company  lease  expired 
on  April  1st,  has  been  completely 
renovated  and  redecorated  and  re- 
opened under  the  present  ownership 
on  April  30th.  A  new  organ,  new 
booth  equipment  and  lighting  sys- 
tem were  installed  and  the  theatre 
was  redecorated  throughout. 

Walter  Stuempfig,  veteran  Ger- 
mantown  theatre  owner,  was  elected 
to  honorary  membership  in  the 
Lions  Club  of  Gcrmantown  on  May 
2nd.     Mr.   Stuempfig  opened  the 


first  theatre  in  Germantown  and 
was  lauded  as  the  "man  who  has 
done  most  for  Germantown  during 
the  past  year." 

The  Stanley  Company  of  Amer- 
ica is  now  making  tentative  plans 
for  closing  and  change  of  policy  in 
some  of  its  houses  for  the  coming 
summer.  The  Broadway,  Cross 
Keys  and  Orpheum,  which  have 
been  running  vaudeville  and  pic- 
tures, will  probably  revert  to  popu- 
lar priced  pictures.  The  Grand 
Opera  House,  which  has  hereto- 
fore run  as  a  vaudeville  house  and 
always  closed  for  the  summer,  may 
remain  open  as  a  picture  house,  al- 
though the  Stanley  Company  al- 
ready has  one  picture  theatre,  the 
Liberty,  practically  just  around  the 
corner. 


Milwaukee 


HH  111-'.  Milwaukee  Theatre  Circuit 
I  has  recently  made  a  few 
changes  in  management  of  local 
theatres.  Marvin  Harris  who  was 
formerly  at  the  Lake  theatre  is 
now  managing  the  Venetian  in  the 
place  of  Emil  Franke  who  has  re- 
turned to  the  State.  Harry  Ton- 
dreau  former  manager  of  the  State- 
is  now  managing  the  Lake  theatre. 
Leonard  Grossman  who  has  been  in 
charge  of  the  Juneau  theatre  in 
Milwaukee  for  the  past  six  months, 
has  been  transferred  to  the  Rialto 
theatre  at  Racine.  Eugene  Arnstein 
has  been  transferred  from  the  Kos- 
ciuszko  to  the  Juneau  theatre,  and 
Edwin  Koeuigsreiter  is  now  man- 
ager of  the  Kosciuszko. 


E.  M.  Saunders,  general  man- 
ager for  M-G-M  spent  Saturday  in 
the  new  exchange  here. 

Francis  Kadow,  manager  of  the 
Mikado  theatre  at  Manitowoc  was 
a  recent  visitor  at  exchanges. 

Miss  Rosemary  Grant  of  the 
M-G-M  exchange  has  spent  the 
past  week  at  a  sanitorium  recover- 
ing from  a  nervous  break  down. 

Irvin  Rink  of  the  Rink  Adver- 
tising Service  is  at  his  home  seri- 
ously ill.  He  is  not  expected  back 
at  bis  office  for  about  two  weeks. 

Edwin  Berth,  manager  of  the 
Pastime  at  Kiel  was  a  visitor  at 
exchanges  last  Wednesday. 

Al  Robarge,  manager  of  the 
Cosmo  theatre  at  Merrill  came  to 


Milwaukee  last  Tuesday  and 
stopped  in  at  several  of  the  ex- 
changes. 

E.  E.  Hemming  is  no  longer  rep- 
resenting M-G-M  in  northern  Wis- 
consin. 

George  Levine,  western  sales 
manager  for  Universal  was  in  St. 
Louis  attending  the  Universal  con- 
vention. 

About  25  Mil waukeeans,  mem- 
bers of  the  Film  Board  and  Ex- 
hibitors association  went  to  Racine 
on  May  1st  to  be  present  at  the 
opening  of  F.  E.  Wolcott's  new 
theatre,  the  Majestic.  They  were 
the  guests  of  the  Kiwanis  club  of 
Racine  while  there  and  were  very 
royally   feted.    Mr.   Wolcott  was 


given  an  elaborate  desk  and  chair 
by  the  Kiwanis  club  of  Racine  and 
the  Uptown  Business  men's  Asso- 
ciation presented  him  with  an  at- 
tractive grandfather  clock. 

J.  IL  Mclntyrc  has  been  trans- 
ferred from  the  Milwaukee  to  the 
Minneapolis  branch  of  Pathe  as 
manager.  W.  A.  Ascbmann  who 
was  branch  manager  before  Mr. 
Mclntyre's  regime,  is  back  again 
piloting  the  Milwaukee  branch. 
Loss  Baldwin,  formerly  booker,  is 
now  covering  the  territory  for 
Pathe  in  southern  Wisconsin. 

Max  Schwartz,  Giicago  city 
salesman  for  M-G-M,  came  up  on 
Saturday  to  look  over  the  new  ex- 
change. 


1598 


Motion    Picture  News 


South  West 


PERMIT  to  operate  a  new  motor 
bus  line  between  Oklahoma  City 
and  Ada,  Oklahoma,  for  the  pur- 
pose of  transporting  motion  picture 
films,  has  been'  granted  the  Blue- 
Bird  Motor  Express  Company. 
This  company  was  organized  sev- 
eral months  ago  by  H.  N.  Walker, 
W.  Z.  Spearman,  manager  of  the 
Barton  and  Cozy  Theatres  at 
Stroud,  Okla.,  and  president  of  the 
M.  P.  T.  O.  of  Oklahoma,  has  re- 
covered sufficiently  from  a  recent 
illness  to  permit  him  to  make  his 
tri-weekly  visits  to  Film  Row 
again. 

E.  W.  Johnson,  manager  of  the 
Orpheum  Theatre,  Tulsa,  Okla., 
spent  last  Monday  and  Tuesday 
visiting  friends  on  Film  Row. 

Mr.  and  Mrs.  W.  T.  Brooks,  of 
Broken  Arrow,  Okla.,  spent  Mon- 
day and  Tuesday  in  Oklahoma  City. 
Mrs.  Brooks  has  been  operating  the 
Crystal  Theatre  at  Broken  Arrow 
for  the  last  nine  years,  and  devoted 
her  time  while  here  to  looking  after 
her  bookings,  while  Mr.  Brooks  en- 
joved  himself  attending  the  State- 
wide Republican  Convention  at  the 
Coliseum. 

Joe  Dock  advises  he  has  closed 
his  Midway  Theatre  at  Schulter, 
Okla.,  for  an  indefinite  period. 


A.  M.  Abbott,  of  the  Ki-he-kah 
Theatre,  Pawhuska,  Okla. ;  Charles 
Mahone,  of  the  Cozy  and  Palace 
Theatres,  Hobart,  Okla.,  and  Leon- 
ard White,  of  the  Bungalow  The- 
atre, Weatherford,  Okla.,  were  in 
Oklahoma  City  the  latter  part  of 
the  week  attending  the  State  Ro- 
tary Convention. 

Edw.  G.  Kadane,  of  the  Criter- 
ion and  Gem  Theatres,  Frederick, 
Okla.,  spent  several  days  in  Okla- 
homa City  last  week.  While  here 
Mr.  Kadane  made  the  announce- 
ment that  he  had  purchased  the 
A-Mu-Su  Theatre  at  Frederick, 
and  would  assume  charge  imme- 
diately. The  A-Mu-Su  was  but  re- 
cently taken  over  by  West  Harris 
from  Mrs.  Grace  Brown. 

The  Gem  Theatre  at  Loco,  Okla., 
has  closed  until  after  the  summer 
months. 

G.  T.  Williams,  formerly  of  the 
Quannah  Theatre,  Commanche, 
Okla.,  has  recovered  his  health 
sufficiently  to  leave  the  sanitarium 
where  he  has  been  for  several 
months. 

Joe  Bloustein,  former  checker 
for  Metro-Goldwyn,  has  now  been 
added  to  the  sales  force  as  junior 
salesman. 


J.  C.  Hinds,  manager  of  the  Or- 
pheum Theatre,  Haskell,  Okla.,  to- 
gether with  Mrs.  Hinds,  were  call- 
ers on  Film  Row  last  Monday  and 
Tuesday. 

Win,  Redfcarn,  manager  of  the 
Dixie  Theatre  at  Tulsa,  Okla., 
spent  the  early  part  of  last  week 
in  Oklahoma  City  attending  to 
bookings  for  his  theatre. 

Leonard  White,  whose  Bungalow 
Theatre  at  Weatherford,  Okla., 
was  destroyed  by  fire  recently,  ad- 
vises work  on  his  new  theatre  is 
progressing  rapidlv. 

A.  R.  Bender,  of  the  Melba  The- 
atre, Cleveland,  Okla.,  spent  sev- 
eral days  recently  on  Film  Row. 

Ruth  Tolbert,  who  operates  the 
Rialto  Theatre  at  Hobart,  Okla.,  is 
remodeling  and  redecorating  her 
theatre. 

F.  H.  Cochran  advises  he  has 
leased  the  Cozy  Theatre  at  Lamont, 
Okla.,  from  W.  C.  Snyder. 

C.  Badger  Reed  has  purchased 
the  Hancock  Opera  House  at  Aus- 
tin, Tex. 

The  Dorbandt  Theatre  at  Jack- 
sonville, Tex.,  has  reopened  after 
having  been  closed  for  repairs. 

Charles  Bros,  have  placed  orders 
for  new  scenery  for  their  theatre 
at  Alice,  Tex. 


Jack  Adams,  president,  Home 
State  Film  Co.,  at  Dallas,  Tex., 
has  returned  from  Mineral  Wells, 
Tex.,  where  he  has  been  recuper- 
ating. 

Authorities  at  Oklahoma  City 
have  requested  all  theatre  owners 
to  remove  advertising  signs  from 
the  sidewalks  in  front  of  their 
houses,  in  accordance  with  city 
ordinance. 

The  operation  of  the  first  movie 
show  at  San  Angelo,  Tex.,  last 
week,  caused  considerable  stir  and 
opposition,  and  the  preachers  are 
going  to  test  the  matter  out. 

The  Midwest  Amusement  Com- 
pany will  erect  a  new  theatre  at 
Edinburg,  Tex.,  in  near  future. 

James  Moyer,  assistant  manager 
at  Loew's  State  Theatre,  Houston, 
Tex.,  has  been  promoted  to  assist- 
ant manager  of  the  new  Loew  and 
United  Artists  Theatre  in  St. 
Louis,  Mo. 

The  Dixie  Theatre  at  Athens, 
Tex.,  is  being  remodeled. 

Rubin  Frels  will  erect  a  new  the- 
atre at  Cuero,  Tex.,  in  near  future. 

The  Home  Theatre  at  Valley 
View,  Tex.,  was  recently  destroyed 
by  fire. 


Cleveland 


GEORGE  RYDER,  manager  of 
Loew's  Mall  theatre,  and  prior 
to  that  manager  of  Loew's  Liberty 
theatre,  died  last  Sunday  after  an 
illness  of  more  than  a  year.  Ryder 
had  been  connected  with  the  local 
Loew  organization  for  almost  ten 
years.  He  is  survived  by  a  son 
and  a  daughter. 

Reade's  Hippodrome  last  week 
inaugurated  its  summer  policy, 
showing  a  straight  motion  picture 
program.  Presumably  vaudeville 
will  be  resumed  in  the  fall.  Sum- 
mer prices  have  been  cut  to  25c.  for 
adults  and  15c.  for  children. 

Sam  Gorrell  has  been  appointed 


manager  of  the  Cincinnati  office  of 
Security  Pictures  Corporation. 
Gorrell  resigned  as  city  salesman 
for  Standard  Film  Service  Com- 
pany to  take  on  his  new  duties. 
Gorrell  is  well  known  all  through 
the  territory  and  has  the  confidence 
of  the  exhibitors.  His  success  in 
Cincinnati  is  assured. 

Tom  Mix  will  meet  his  film 
friends  in  the  local  F.  B.  O.  ex- 
change Wednesday  afternoon,  May 
16th.  "Tony"  will  not  attend  the 
party.  Mix  and  "Tony"  will  head- 
line the  bill  at  Keith's  Palace  the 
week  of  May  13th. 

Ed.  Johnson's  car  was  stolen  the 


other  night  at  Superior  and  East 
105th  streets.  Golf  sticks  were  in 
the  car.  Johnson  isn't  interested 
particularly  in  the  return  of  the 
car  but  he  does  want  his  sticks 
back. 

Mrs.  George  Moffett,  secretary 
of  the  Cleveland  Film  Board  of 
Trade,  leaves  here  May  21st  for 
Los  Angeles,  to  attend  the  gather- 
ing of  the  secretaries  of  all  the  film 
boards. 

Harry  Lande  has  closed  his  local 
independent  exchange,  the  Lande 
Film  Distributing  Co.,  and  is  said 
to  have  retired  from  the  picture 
business. 


Ben  Wise  has  let  a  contract  for 
the  complete  rebuilding  of  his  Na- 
tional theatre,  East  55th  street  and 
Lexington  avenue.  Only  the  out- 
side walls  of  the  theatre  will  re- 
main intact.  When  completed  the 
National  will  have  a  greater  seat- 
ing capacity  than  formerly.  It  is 
expected  to  be  finished  by  July  1st. 

The  Oliver  Moving  Picture  Sup- 
ply Company  has  taken  on  the  dis- 
tribution in  Ohio  of  the  monrona- 
phone,  a  musical  instrument. 

Thomas  H.  Gardner  has  sold  the 
Circle  theatre,  Toledo,  to  William 
Rehklau.  The  new  owner  took  pos- 
session May  6th. 


Central  Penn 


THE  Grand  Theatre,  Lancaster 
will  be  closed  temporarily  on 
July  1  to  permit  extensive  improve- 
ments which  will  include  the  in- 
stallation of  a  new  pipe  organ, 
chairs,  draperies  and  projection 
booth  equipment.  The  house  is  a 
link  in  the  chain  of  theatres  con- 
trolled by  the  Stanley  Company  of 
America,  of  Philadelphia. 

L.  Mainker,  who  recently  pur- 
chased the  Franklin  Theatre,  Allen- 
town,  announces  his  intention  to  ex- 
pend $25,000  to  remodel  and  im- 
prove the  house. 

Luke  Gring,  owner  of  the  Capi- 


tol and  Strand  theatres,  Qiambers- 
burg,  has  announced  that  he  and 
Mrs.  Gring  have  adopted  a  nine 
months'  old  baby  who  has  been 
named  John  David  Gring. 

L.  J.  Chamberlain,  of  the  Cham- 
berlain Amusement  Company,  of 
Shamokin,  which  controls  a  chain 
of  picture  theatres  in  the  hard  coal 
mining  regions  of  Pennsylvania, 
was  a  recent  visitor  to  the  film  ex- 
change district  in  Vine  Street, 
Philadelphia,  where  he  booked  a 
number  of  film  attractions  for  his 
theatres.  Another  recent  Vine 
Street  visitor  was  Louis  Appell,  of 


the  Appell  Amusement  Enterprises 
of  York,  which  control  practically 
all  the  theatres  in  that  city  and 
several  in  York  county  and  adjacent 
counties. 

Between  $50,000  and  $60,000  is 
being  expended  by  J.  Beilin,  owner 
of  the  Palace  Theatre,  Bethlehem, 
in  improving  the  property.  A  new 
pipe  organ  is  being  installed  and  a 
new  front  is  being  put  in  the  thea- 
tre together  with  an  ornate  marquee 
extending  to  the  sidewalk.  The 
lobby  will  be  enlarged  and  many 
decorative  features  will  be  incorpo- 
rated. The  seating  capacity  will  be 


increased  and  there  will  be  new 
flooring  and  a  number  of  rest 
rooms. 

Theatres  of  Pottsville  are  head- 
ing a  movement  to  raise  funds  for 
the  widow  and  child  of  Patrolman 
Morgan  E.  Skidmore,  who  was 
slain  by  a  bandit  on  April  16. 

C.  Floyd  Hopkins,  district  head 
of  the  Wilmer  &  Vincent  theatres 
in  Reading  and  Harrisburg,  donated 
the  use  of  the  State  Theatre,  in  the 
latter  city,  on  May  8,  for  a  public 
meeting  that  was  addressed  by 
Rabbi  Stephen  S.  Wise,  of  New 
York  City. 


May    12,    19  28 


1599 


Projection 

^       Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


Aerial  Image  May  Cause  Loss  of 


Light 

PART  I 


KW  projectionists  realize  that  it 
is  practically  impossible  with 
present  arc  systems  of  illumina- 
to  obtain  the  full  effectiveness 
of  projection  lenses  even  when 
the  lens  is  completely  filled  with 
light  and  presumably,  is  working  at  its  full 
•aperture. 

For  example,  a  quarter  size  lens,  or  one 
having  a  free  aperture  of  1%  inches  may  be 
used  in  conjunction  with  an  ordinary  arc- 
condenser  illuminator  and  this  lens  may  ap- 
pear to  be  completely  filled  with  light  which 
would  indicate  that  it  was  working  to  full 
advantage.  Yet  it  is  possible  and  indeed, 
quite  likely,  that  this  lens  is  only  about 
fifty  per  cent  effective  under  the  conditions 
which  means  that  it  is  transmitting  to  the 
screen  only  fifty  per  cent  of  the  light  it 
eould  really  deliver  were  it  used  under  the 
right  conditions  with  every  arc  lamp  illu- 
minator, a  virtual  loss  of  light  occurs  be- 
yond the  projection  lens.  This  loss  is  occa- 
sioned by  the  formation  of  the  aerial  image 
which  is  nothing  more  than  an  image  of  the 
condenser  formed  by  the  projection  lens  at 
a  distance  which  may  vary  from  6*4  to  10 
or  more  inches  ahead  of  it  (the  projection 
lens). 

The  presence  of  the  aerial  image  does  not 
necessarily  imply  a  loss  of  light  under  all 
conditions  because  with  some  light  sources, 
notably  the  incandescent  lamp,  it  is  possible 
to  design  the  projection  system  so  that  the 
aerial  is  (mite  harmless  in  this  respect. 

With  all  of  the  ordinary  forms  of  arc 
lamp  systems,  however,  the  conditions  are 
such  that  the  aerial  image  seriously  effects 
the  screen  illumination  because  it  acts  as  a 
restriction  to  prevent  the  full  passage  of 
light  from  the  entire  area  of  the  projection 
lens. 

Size  of  Aerial  Image  Determines 
Loss 

The  size  of  the  aerial  image  determines 
whether  or  not  a  loss  of  light  occurs  and  if 
so,  the  extent  of  this  loss. 

In  order  to  insure  complete  effectiveness 
of  the  projection  lens  for  the  purpose  of 
screen  illumination,  it  is  necessary  that  the 
aerial  image  be  larger  than  the  free  opening 
of  the  lens;  how  much  larger,  will  be  de- 
termined by  the  size  of  the  screen  picture, 
the  throw,  and  the  distance  of  the  aerial  im- 
age from  the  projection  lens. 


For  best  results,  the  aerial  image  should 
be  of  such  size  that  a  straight  line  drawn 
from  the  top  of  the  projection  lens  to  the 
top  of  the  screen  picture,  will  touch  the 
top  of  the  aerial  image  and  a  similar  line, 
drawn  from  the  bottom  of  the  lens  to  the 
bottom  of  the  screen  picture,  will  touch  the 
bottom  of  the  image.  In  other  words,  the 
aerial  image  must  subtend  the  same  angle 
as  the  screen,  as  the  latter  is  viewed  by  the 
lens. 

Small  Aerial  Image  Acts  as 
A  perture  Restriction 

Where  the  aerial  image  is  smaller  than 
the  required  size,  as  above  determined,  or, 
where  it  is  smaller  than  the  projection  lens 
(presumed  to  be  working  at  full  aperture), 
a  virtual  loss  of  light  occurs  because  we 
are  then  faced  with  the  problem  of  making 
a  lens  project  light  to  a  screen  through  an 
aperture  which  is  smaller  than  the  lens  and 
the  screen. 

In  other  words,  the  conditions  are  similar 
to  those  found  at  the  condenser  and  of  the 
system  where  a  set  of  condenser  lenses  are 
used  to  project  light  through  the  aperture 
plate  and  into  projection  lens.  Here  also, 
the  aperture  is  smaller  than  the  condenser 
lenses  and  projection  lens  so  that  it  is  im- 
possible for  the  condenser  lenses  to  work  at 
maximum  efficiency  in  providing  light  to  the 
projection  lens. 

I  n  effect,  the  aerial  image  acts  a  secon- 
dary light  source  for  providing  illumination 
to  the  screen.  It  derives  its  brightness  from 
the  projection  lens  and  its  size  from  the 
imaging  of  the  condenser  by  the  same  lens. 

Obviously,  then,  if  the  aerial  image  is 
small,  it  will  have  low  illuminating  powers 
and  if  large,  it  will  have  illuminating  pow- 
ers in  proportion  to  its  increased  area.  Its 
effective  size  can  never  exceed  the  limits  im- 
posed upon  it  by  the  projection  lens  for  the 
reason  that  it  is  dependent  upon  the  latter 
for  its  virtual  brightness. 

Indeed,  it  appears  that  the  aerial  image 
can  never  be  in  the  nature  of  advantage  and 
the  best  that  can  be  done  is  to  see  that  it 
does  not  become  a  disadvantage. 

Like  Peck's  Bad  Boy,  it  can  only  be  re- 
strained from  making  a  nuisance  of  itself — 
and  that,  only  at  times. 

It  may  seem  ambiguous  to  say  that  a 
small  aperture  placed  in  an  optic  system 
prevents  the  free  passage  of  light  between 
two  elements  such  as  two  lenses,  but  un- 
less the  projectionist  understands  just  why 
this  is  so,  it  will  be  difficult  for  him  to  see 
how  the  formation  of  a  small  aerial  image 
can  also  act  as  a  real  aperture  to  prevent 
the  free  passage  of  light  from  the  projec- 
tion lens  to  all  points  on  the  screen  surface. 

This  may  best  be  explained  by  comparing 
it  with  the  action  of  the  condenser  in  pro- 
viding light  to  the  projection  lens. 

If  a  typical  set  of  conditions  were  drawn 
up  to  scale,  so  that  the  condenser,  aperture, 
and  projection  lens  were  correctly  shown 


iu  their  relative  sizes  and  distance  from 
eacli  other  it  would  readily  be  evident  that 
the  aperture  acts  to  prevent  all  points  on 
the  rear  element  of  the  projection  lens  from 
seeing  a  complete  view  of  the  condenser 
placed  on  the  other  side  of  the  aperture. 

Only  the  center  points  on  the  projection 
lens  would  have  the  advantage  of  this  com- 
plete view  but  those  points  on  the  edge 
would  see  but  a  small  part  of  the  condenser. 
Under  the  best  conditions,  the  edge  points 
of  the  projection  lens  would  see  somewhat 
less  than  half  of  the  complete  condenser 
area.  This  simply  means  that  those  points 
not  favored  with  such  a  complete  view 
would  receive  light  in  direct  proportion  to 
the  amount  of  condenser  area  which  was 
visible  from  the  particular  point. 

Thus,  if  only  one-quarter  of  the  entire 
condenser  were  visible  from  a  given  point 
on  the  projection  lens,  this  point  would  re- 
ceive but  a  quarter  of  the  total  light  which 
the  condenser  was  capable  of  delivering. 
Those  points  at  and  near  the  center  of  the 
projection  lens  would  enjoy  a  complete  view 
of  the  condenser  and  so  would  receive  the 
full  benefit  of  the  condenser  illumination. 

If  the  condenser  were  extremely  large, 
not  even  the  center  points  on  the  projection 
lens  would  be  able  to  see  its  entirety  so 
that  the  aperture  really  acts  to  limit  the 
size  of  the  condenser  which  can  be  used  for 
any  given  set  of  conditions.  This  condition 
has  not  yet  been  reached,  however,  because 
no  condenser  now  used — not  even  the  mir- 
rors of  reflector  arc  systems — is  of  such 
size  that  the  center  point  on  the  projection 
lens  cannot  see  its  full  surface  under  ordi- 
nary conditions. 

Aerial  Image   Hides  Lens  from 
Screen 

While  no  real  aperture  is  placed  at  the 
aerial  image,  the  image  itself  acts  as  an  op- 
tical aperture  to  prevent  the  free  passage 
of  light  between  the  projection  lens  and  the 
screen. 

In  this  respect,  the  conditions  are  similar 
to  those  just  described  for  the  condenser 
system  and  the  results,  too,  are  exactly 
the  same  as  if  a  real  aperture  were  placed 
before  the  projection  lens. 

If  the  aerial  image  is  appreciably  smaller 
than  the  tree  diameter  of  the  project  ion 
lens,  it  will  be  impossible  for  all  points  on 
the  screen  (within  the  confines  of  the  pic- 
ture) to  see  a  full  view  of  the  projection. 
This  means  that  those  points  not  so  favored 
will  be  illuminated  to  a  lower  degree  than 
the  screen  points  which  enjoy  such  a  com- 
plete view.  Here,  too,  only  the  central 
screen  points  will  have  a  full  view  of  the 
projection  lens  so  that  the  center  of  the 
screen  will  be  bright  while  on  the  edges, 
where  only  a  partial  view  can  be  had,  the 
intensity  will  be  materially  low.  For  this 
reason,  the  old  form  of  arc-condenser  sys- 
(Continucd  on  pane  1600) 


1600 


Motion    Picture  News 


— like  a  fine 
automobile; 

On  the  driving  shafts  of  your 
Gold  Seal  Register  you'll  find 
bronze  bushings  at  the  bear- 
ing surfaces  .  .  .  just  the  same 
as  in  your  automobile.  They 
are  put  in  for  the  same  purpose 
in  each  case — to  ensure  longer 
and  more  satisfactory  service. 

GOLD  SEAL 

Ticket  Registers 
and  "Tickets  That  Fit" 


Only  in  the  Gold  Seal  will  you  find 
brcnze  bushings  on  all  the  driving 
shafts  .  .  .  case  hardened  steel 
surfaces  where  the  wear  comes 
...  a  master  lock  for  the  whole 
mechanism  .  .  .  rust  proof  steel 
.  .  .  one  driving  mechanism  for 
any  number  of  units  .  .  .  lubrica- 
tion sealed  in  .   .  . 

No  other  ticket  register  even  ap- 
proaches Gold  Seal  for  quality  and 
longevity  of  service. 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.    Get  Our  Estimates 


AUT  O  M  A  TIC 
Ticket  Register 
Corporation 

723  Seventh  Ave.,  New  York 
Independent  Printers  of  Quality 
Tickets  for  Every  Purpose. 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 

Joseph  Hoover  &  Sons  Company 

Market    and   49th    Sts.,   Philadelphia,  Pa. 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2-color  Program,  all  Features  writ- 
ten up  for  you,  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

THE  DERBY  PRESS 

201 S  So.  Vermont  Ave.  Los  Angeles,  Calif. 


Inquiries  &  Comments 

(Continued  from  page  1599) 


tems  found  it  impossible  to  give  even  screen 
illumination. 

This  condition  has  been  considerably  im- 
proved through  the  use  of  reflector  arcs  but 
the  ultimate  has  not  yet  been  reached. 

In  extreme  conditions,  where  the  aerial 
image  is  quite  small,  not  even  the  central 
screen  points  have  a  full  view  of  the  con- 
denser so  that  the  intensity  over  the  entire 
screen  area  is  reduced. 

The  effect  of  the  aerial  image  on  various 
systems,  now  used,  will  be  discussed  in  the 
concluding  article. 

(To  be  continued) 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Bnilding 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


Warners  Open  New  West 
Coast  Theatre 

Another  achievement  of  importance  for 
Warner  Brothers  and  for  the  home  of  their 
combined  endeavors,  Hollywood,  was  real- 
ized on  the  night  of  Thursday,  April  26, 
when  the  door's  to  the  new  Warner  Brothers 
two  million  dollar  theatre  were  officially 
opened  to  the  public  and  the  world  premier 
of  their  special  production,  "Glorious 
Betsy,"  followed  a  prologue  of  unusual 
entertainment  value. 

For  several  days  previous  to  this  event, 
streets  adjacent  to  Hollywood  Boulevard 
and  Wilcox  Avenue,  were  generously  deco- 
rated with  flags  and  banners.  Indeed,  the 
city  at  large  paid  the  builders  of  this  mag- 
nificent edifice  almost  unprecedented 
tribute. 

Preliminary  ceremonies  and  the  entire 
presentation  of  Warner  Brothers'  Vita- 
phone  features  included  in  the  prologue,  as 
well  as  the  projection  of  "Glorious  Betsy," 
moved  along  smoothly  and  the  combined 
opening  of  the  theatre  and  a  world  premier 
may  be  modestly  described  as  a  triumphant 
success. 

The  most  impressive  feature  about  the 
interior  of  the  Warner  Brothers  Theatre 
in  Hollywood,  is  its  charming  and  dignified 
simplicity,  it  is  a  marvelouslv  spacious 
structure  of  Spanish  architecture  and  de- 
sign, with  a  seating  capacity  of  three 
thousand  and  is  equipped  with  every  mod- 
ern convenience  from  a  hospital  to  an  elec- 
tric plant.  Hollywood  already  has  several, 
theatre  palaces;  the  new  Warners  is  a 
worthy  addition. 


Each 

Month  The 
Showman 
Issue  of 
Motion 
Picture 
News 
Carries 
announce- 
ments of 
Vital  In- 
terest to 
All 

Theatre 
Owners 


Pull  Big  Business 
in  Hot  Weather 

Cool  theatres  pull  big 
business.  It  pays  to  keep 
your  patrons  cool — com- 
fortable. 

Fill  your  empty  seats — 
increase  your  box-office 
receipts — draw  crowds  of 
steady  patrons  with  the 
Typhoon  Cooling-  System. 

Write  for  Booklet  N-l 

Typhoon  Fan  Company 

345  West  39th  Street,  New  York 
Offices  in  Principal  Cities 


May    12,    19  28 


1601 


COMPLETE  RELEASE  CHART] 

Productions  are  listed  according  to  the  names  of  Distributors  in  order  that  tlw  Exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 
Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  hare  not  been  assigned,  are  listed  in 

"Coming  Attractions"    (S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


BRAY  PRODUCTIONS 


Title 
Bare  Co-Ed,  The 

Barnyard  Rivals  

Cat  Tales  

Cuttino  Up   

Daze  of '49 

Duke's  Dirty  Doings 

Fowl  Play 

Lost  in  the  Lurch 

Mr.  Pooh  


Star 

Rel.  Date 

Longth 

Reviewed 

Murdock-Cavalier-  Lancaster 

.  Feb.  10 

2  reels 

Jan. 

7 

W.  Lantz-M.  Slaw-T.  Ward 

Mar.  10 

2  reels 

Mar. 

17 

McDougall  Kids  

Feb.  20  . 

2  reels 

McDougall  Kids  

Mar.  20.  . 

2  reels 

Mar. 

17 

J.  Ccopcr-L.  Carver   

Jan.    2  . . 

2  reels 

Feb. 

4 

P.  Murdock-N.  Cavalier  

Feb.  1 

2  reels 

Mar. 

17 

McDougall  Kids 

April  20 

2  reels 

P.  Murdock-N.  Cavalier 

Mar.  1 

2  reels 

Mar. 

17 

McDougall  Kids   

Jan.  20 

2  reels 

Jan. 

7 

COLUMBIA 

FEATURES 


Title  Star  Rel.  Date 

After  the  Storm   Bosworth-Gilbert-Delaney        April  19 

By  Whose  Hand?   Cortez-Gilbert    Sept.  15 

Broadway  Taddies   Logan-Lease    April  7 

College  Hero,  Tte   Agnew-Lease-Garon  Oct.  9 

Desert  Bride,  The   Compson- Forest   Mar  26 

Fashion  Madness   Windsor-Howes   Dec  8 

Golf  Widows  Ford-Reynolds-Rand  May  1 

Isle  of  Forgotten  Worren  Tearle-Sebastian    Sept.  27 

Lady  Raff'es    Taylor-Drew   Jan.  25 

Matinee  Idol,  The    Walker-Love   Mar.  14 

Opening  T  igl  t.  The  Windsor-Bowers   ..  Nov.  14 

Sally  in  Our  Alley   Mason-Arlen    Sept.  3 

Siren,  Tte    Re\ier-T.  Moore   Dec.  20 

So  This  Is  Love   Mason-Collier-Walker  Feb.  6 

Sporting  Age,  The  .  .  Bennett-Herbert-Nye    Mar. 

Stage  Kisses  Harlan-Chadwick  Nov.  2 

That  Certain  Thing   Graves-Mason   Jan.  1 

Tigress,  Tre    Holt-Revier   Oct.  21 

Warning,  The   Holt-Revier   Nov.  26 

Wife's  Relations,  The  Mason-Glass   Jan.  13 

Woman's  Way,  A   Livingston-Baxter    Feb.  18 


Length 
5459  feet 
5432  feet 
54CG  feet 
5628  feet 
5425  feet 
5513  feet 

5645  feet 

5471  feet 
5925  feet 
5524  feet 
5892  feet 
5996  feet 
5611  feet 
5467  reet 
5435  feet 
6C47  feet 
5357  feet 
5791  feet 
5508  feet 

5472  feet 


Reviewed 
Jan.  7 
Dec.  9 
Mar.  31 
Jan.  21 

Mar.  17 


Mar.  10 
Mar.  17 
Jan.  7 
April  28 


Coming 

Star 


Attractions 

Title 

Beware  of  Blondes   

Modern  Mothers  Chadwick-Fairttanks,  Jr.-Kent 
Name  the  Woman    Stewart-Glass  


Length  Reviewed 


Title 

All  Bear   

All  Set 

Always  a  Gentleman 
At  It  Again 
Between  Jobs 
Blazing  Away 
Builders  of  Bridges 
Call  of  the  Seas,  The 
Chilly  Days 
Circus  Blues 

Count  Me  Out  

Cutie   


Cog  Days    Sun  and  Rain 

Dummies  

Fall  In 
Fandanco 

Felix  the  Cat  in  Arabiantics  

Felix  the  Cat  in  Comicalities  . 
Felix  the  Cat  Craccin'  Dragon 
Felix  the  Cat  in  Eskimotive 
Felix  in  In-and-Out-Laws 
Felix  the  Cat  in  Japanicky 
Felix  in  Of  m  Sweet  Ohm 
Felix  the  Cat  in  Folly-tics  . 
Felix  in  Sure-Lock  Holmes 
Felix  the  Cat  in  tte  Cily  Bird 
Fe'ix  in  the  Smoke  Screen 
Feline  Frolics;    Tonquin  Valley 
Fighting  Orpfans    Evening  Mist 

Green-Eyed  Love  

High  Strung 

Hints  on  Hunting    Day  by  Sea 
His  Maiden  Voyage 
How  to  Please  the  Public 

Indiscrete  Pete  

Kitchen  Talent 
Landlord  Blues 
Listen  Sister 
Love's  Springtime 
Mother  Birds 
Mysterious  Night,  A 
Navy  Beans 
Never  Too  Late 
New  York's  Sweetheart 
Nicknames 
No  Fare 
Off  Balance 

Peculiar  Pair  of  Pups.  A 
Penny  Postals 
Pretty  Baby 
Racing  Mad 

Recollections  of  a  Rover 
Rubbernecking 


EDUCATIONAL 

Star 

Curiosities   

W.  Lupino-Sargent-L.  Hutlon 
Lloyd  HarriHon 

Monty  Collins  

Lloyd  Hamilton  

Lloyd  Hamilton 
Bruce  Outdoor  Sketch 

Hope  Hampton  

"Big  Boy" 
Dorothy  Devore 
Barney  Helium 
Corothy  Devore 
Bruce  Outdoor  Sketch 
Larry  Semon 
Monty  Collins 
Lupino  Lane  . 
"Sullivan  Cartoon" 

"Sullivan  Cartoon"  

"Sullivan  Cartoon" 
"Sullivan  Cartoon" 
"Sullivan  Cartoon" 

"Sulli\an  Cartoon"  

"Sullivan  Cartoon" 

"Sullivan  Cartoon"  

"Sullivan  Cartoon"  

"Sullivan  Cartoon"  

"Sullivan  Cartoon" 

Bruce  Outdoor  Sketch 

Bruce  Outdoor  Sketch 

Ruby  McCoy-George  Hall 

Jerry  Drew 

Bruce  Outdoor  Sketch 

George  Davis 

Hodge  Podge 

Jerry  Drew 

George  Davis 

Curiosities  

Lupiro  Lane 

H.  Hampton-J.  Catalaine 

Curiosities 

Monty  Collins 

"Big  Boy" 

Wallace  Lupino  . 

Curiosities   

Hodge-Podge 
"Big  Boy  ' 
Monty  Collins 
Bruce  Outdoor  Sketrh 

Curiosities   

Monty  Collins  

Al  St.  John 

Hodge-Fodge 

Curiosities 


Rel.  Date 
April  29 
Jan.  29 
Feb.  5 
May  13 
Mar.  18 
April  22 
Feb.  26 
Jan.  1 
Feb.  19 
Mar.  25 
Mar.  11 
Jan.  15 
Jan.  29 
Jan.  1 
Jan.  1 
May  6 
May  13 
April  1  . 
Jan.  22 
April  29 
May  27 
Mar.  4 
Feb.  19 
Mar.  18 
April  15 
Feb.  5 
Jan.  8 
Mar.  25 

April  8 
Jan.  29 
April  22 
Feb.  26 
Mar.  11 
Mar.  11 
April  15 
May  27 
Mar.  25 
Feb.  12 
Mar.  4 
Feb.  12 
May  27 
May  6 
Jan.  1 
April  8 
April  8 
April  22 
May  20 
April  1 
Feb.  26 
Jan.  8 
Jan.  8 
Feb.  5 


Length 
1  reel 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 

1  reel 

2  reels 

1  reel 

2  reels 

1  reel 

2  reels 
1  reel 

1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 

1  reel 

2  reels 

1  reel 

2  reels 

1  reel 

2  reels 
2  reels 

1  reel 

2  reels 
2  reels 

1  reel 

1  reel 

2  reels 
1  reel 

1  reel 

1  reel 

2  reels 
1  reel 

1  reel 
1  reel 

1  reel 

2  reels 
1  reel . . 
1  reel 


Reviewed 


Feb.  4 
Feb.  18 


April  7 
Mar.  10 
Dec.  31 
Feb.  17 
Mar.  1  r 
Mar.  3 
Feb.  18 
Feb.  25 
Dec.  23 
Dec.  23 
April  14 


Feb.  15 


Mar.  31 
Mar.  17 
April  14 

Mar.  10 
Feb.  18 
Mar.  10 

Mar.  24 
Feb.  4 
Mar.  31 
Feb.  18 
Mar.  1 7 
Mar.  10 
Mar.  31 

Mar.  24 
Mar.  17 
Teb.  18 
Feb.  4 


Feb.  11 

Mar.  24 
April  14 

Mar.  17 
Feb.  18 
Jan.  28 
Feb.  4 
Feb.  4 


Title  Star  Rel.   Date  Length 

Running  Ragged                             Lewis  Sargent                         Jan.  29  1  reel 

Say  Ah-h                                    Charley  Bowers                      Feb.  19  2  reels 

Simple  Sap.  A   Larry  Semon                          Feb.  12  2  reels 

Slippery  Head                              Johnny  Arthur                          April  29  2  reels 

Spring  Has  Came                            Monty  Collins                         Mar.  25  1  reel 

Star  Shots                                  Hodge-Podge                        Feb.    5  I  reel 

Sword  Points                               Lupino  Lane                           Feb.  12  2  reels. 

There  It  Is                                  Charley  Bowers   Jan.    1...  2  reels 

Thoughts  While  Fishing             .     Bruce  Outdoor  Sketch                          .  .1  reel 

Three  Tough  Onions                      Monty  Collins                          May  20  1  reel 

Visitors  Welcome                           Johnny  Arthur                        Mar.  4  2  reels 

Wandering  Toy,  The                      Hodge-Podge                           May    6  1  reel 

Wedding  Slips .  ...                          Monty  Collins  Jan.  15  1  reel . . . . 

Whoozit                                     Charley  Bowers                      April   1  2  reels... 

Wildcat  Valley .  ...                        Johnny  Arthur   Jan.  22  2  reels 

Wild  Wool    Night  Clouds              Bruce  Outdoor  Sketch   1  reel 

You'll  Be  Sorry                             Charley  Bowers  May  20. . .  2  reels 

EXCELLENT  PICTURES  (S.  R.) 

FEATURES 


Title  Star 

Back  to  Liberty   Walsh-Hall 

Bit  of  Heaven,  A    Lee-Washburn 

Bowery  Cinderella,  A  O'Malley-Hulette 


Rel.  Date 
Nov.  10 
April 
Nov.  1 


Broadway  Madness   De  La  Motto-Keith   Oct.  1 

Satan  and  the  Woman  Windsor-Keefe   

Striving  for  Fortune  Walsh-Roberts 

Stronger  Will  Marmont-Carewe  

Women  Who  Dare  Chadwick-Delaney 


Dec.  15 
Jan. 
Jan.  15 
Mar. 


Length 
5980  feet 

69C0  feet 
63CC  feet 
640f  feet 
5337  feet 
66C0  feet 


Reviewed 
Feb.  4 
Feb.  18 
Feb.  25 

Mar.  17 
Feb.  4 
Dec.  31 
Jan.  7 


Mar.  10 

Feb'.  1 1 
Mar.  17 
Feb.  4 


Reviewed 


Nov.  25 
Oct.  14 
Mar.  10 


Title 
Life's  Crossroads 


Coming  Attractions 

Star 

Hulette-Hamilton  


Length  Reviewed 


F  B  O 

FEATURES 

Title  Star 

Aflame  in  the  Sky   Lynn-Luden  

Alex  the  Great   GaMagher-Dwyer 

Bandit's  Son,  The    Steele-Sheridan 

Bantam  Cowboy,  The   Buzz  Barton 

Beyond  London's  Lights  Shumway-Cadsdon 

Boy  Rider,  The   Buzz  Barton 

greed  of  the  Sunsets   Bob  Steele 

Cherokee  Kid,  The    Tyler-Lynn 

Chicago  Alter  Midnight    Mendez-lnce 

Clancy's  Kosher  Wedding   Sidney-Lease-Lynn 

Coney  Island   Wil'rn-Mendez   

Crooks  Can't  Win    Lewis-Hill-Nelson 

Dead  Man's  Curve     Fairbanks.  Jr.-Blane 

Desert  Pirate,  The    Tyler-Thompson   

Devil's  Trade  Mark,  The  Bennett-Mong-Douglas 

Ranger-Hearn  

Bob  Steeie   

Ranger-Nelson  

Buzz  Barton 
Tyler-Lane 
Bosworth-Fox,  Jr. 

WiiSon-Arthur   

Kingston-Caldwell 
Thompson-Trevor-Blane 
Ellis-Keefe-Hearn 


Dog  Justice 
Driflin'  Sands 
Fangs  of  tfe  Wild 
Fighting  Redhead.  The 
Flying  U  Ranch.  The 

Freckles  

Gingham  Girl,  The 

Harvester.  The  

Her  Summer  Hero 
Hook  and  Ladder  No.  9 

In  a  Moment  f  Temptation  Stevens-Keefe 

Jake  the  Plumber    Devorska-Lynn  

Judgment  of  the  Hills  .  .  Valli-Caldwell 

Law  of  Fear,  The    Ranger-Miller-Nyer 

Legionnairesin  Paris  .  Cooke-Guard 

Little  Buckaroo,  The   Buzz  Barton 

Little  Mickey  Grogan  Darro-Ralston-Nye 

Little  Yellow  House.  The  Sleeper-Caldwell 

Loves  of  Ricardo,  The  George  Beban 

Man  in  the  Rough,  The  Steele-King 

Mojave  Kid,  The  Steele-Gllmore 

Phantom  of  the  Range   Tyler-Trompson-Darro 


Pinto  Kid.  The 
Racing  Romeo,  The 
Ranger  ot  the  North 
Red  Riders  ot  Canada 
Riding  Renegade,  The 
Sally  of  the  Scandals 
Shanghaied 
Skinner's  Big  Idea 
Slingshot  Kid,  The 
South  Sea  Love 
Swift  Shadow,  The 
Texas  Tornado.  The 
Trail  of  Courage.  The 
Wall  Flowers 
When  the  Law  Rides 
W  izard  of  the  Saddle 


Tit'e 
After  the  Squall 
All  Alike 
All  Washed  Up 
Big  Berthas 


Barton-Trevnr-Lee 
Grange-Ralston 
Ranger  dog 
Miller-Byer 
Bob  Steele 
Love-Forrest 
Miller-lnce 

Washburn-Sleeper-Trevor 

Barton-Morgan-Rice 

Miiler-Shumway-Brooks 

Ranger  dog 

Tom  Tyler 

Steele-Bonner 

Trevor- Arthur-Todd 

Tyler-Darro 

Barton-Thompson 

SHORT  SUBJECTS 

Star 
Al  Ccoke 

Carr-Alexander-Ross 
Al  Cooke 

Karr-Ross-Alexander 


Rel. 

Dec. 

May 

Nov. 

Aug. 

Mar. 

Oct. 

April 

Oct. 

Mar. 

Sept. 

Jan. 

April 

Jan. 

Dec. 

May 

June 

Jan. 

Feb. 

July 

Sept. 

Mar. 

Oct. 

Nov. 

Feb. 

Nov. 

Sect. 

Oct. 

Nov. 

April 

Jan. 

Mar. 

Dec. 

April 

June 

May 

Sept. 

April 

April 

Sept. 

Oct. 

April 

Feb. 

July 

Oct. 

May 

Dec. 

Dec. 

Dec. 

June 

July 

Feb. 

Feb. 

Jan. 


Date 
18 
13 

20 
12 
18 
23 

1... 
30 

4 
17 
13 

7 
15 
25 
28 
10. 

1. . 

5 

1 .... 

4 
21 

2 
23 
12 
13 

18  . 
16 

6 

8 
31 
11 
27 
24 
17 
20 
25 
22 
29 

1 . . . 

9 
15 
19 
15 
19 
11 

4. . . 
10 
11 
24 

8 
16 
26 
22 


Lenqth 
GC34  feet 
5872  feet 
4769  feet 


Reviewed 
Nov.  11 
Mar.  24 


5573  feet 
4858  feet 

4837  feet 
6249  feet 
57C1  teet 
6390  feet 

5511  feet 
4754  feet 


Feb.  25 
Sept.  30 

Mar.  3 
Mar.  17 
Aug.  2677 
Feb.  25 

Dec  23 


4770  feet 
4578  feet 


Jan.  14 


4924  feet 
6131  feet 
6301  feet 
7C45  reet 
5146  feet 
5240  feet 
E6C5  feet 
5186  feet 
6481  teet 
4769  feet 
5711  feet 

6515  feet 
6403  feet 
7477  feet 

4924  reet 
4781  feet 
4884  feet 
5992  feet 
4977  feet 
6419  feet 


5999  feet 
5967  feet 
I  If  6  teet 
63Ff  feet 
4892  feet 


6339  feet 
4805  feet 


Jan.  28 
July  29 '27 
Nov.  25 
Dec.  30 
Dec.  16 
Nov.  11 
Nov.  4 
Aug.  1927 
Mar.  10 


Mar.  3 
April  21 
Sept.  4  '26 

Aug.  12'27 
Feb.  11 
Jan.  7 
Dec.  16 

Dec.  23 


Aug.  26  27 
Mar.  17 


Feb.  18 
Dec.  23 


Dec.  30 


Rel.    Date  Length 
April  16      2  reels 
April  9       2  reels 
2  reels 
May  14      2  reels 


Reviewed 


Feb.  18 


1602 


Motion    Picture  News 


Reviewed 


Title  Star  Rel.    Date  Length 

Come  Meal   Al  Cooke   May  28      2  reels 

Mickey  in  School  Mickey  Yule  Feb.    6      2  reels 

Mickey's  Little  Eva   Mickey  Yule  April  2  —  2  reels 

Mickey's  Parade    Mickey  Yule  Jan.    2      2  reels 

Mickey's  Wild  West   Mickey  Yule  May   7      2  reels 

My  Kingdom  For  a  Hearse  Al  Cooke   April   2      2  reels 

Oui  Oui  Heidelberg   Karr-Ross-Alexander  Feb.  13      2  reels 

Panting  Papas  Karr-Ross-Alexander  Jan.    9      2  reels 

Rah!  Rah!  Rekie   Al  Cooke   2  reels 

Restless  Bachelors  Al  Cooke   April  30      2  reels   

Silk  Sock  Hal    Al  Cooke    May  14      2  reels 

Social  Error.  A   Al  Cooke   2  reels  —  Feb. 

Attractions 


Feb.  18 


Coming 

Title  Star 

Big  Bow  Mystery,  The   I.  Rich-Brook   

City  of  Shadows,  The   Luden-Lynn 

Down  Our  Way  Valli-Caldwell-Darro 

Eagle's  Ta'ons,  The  Tom  Tyler  

Hit  of  the  Show,  The   Brown-Astor  

Saddle  and  Spurs   Barton-Eason  . ... 

Stocks  and  Blondes   Logan-Gallagher 


Length  Reviewed 


Title  Star  Rel.   Date     Length  Reviewe-t 

Holiday  Lane  Jan.  22  

Horsemen  of  the  Plains  Mix-Slane  Mar.   4397  feet  .    Mar.  24 

Joy  Girl,  The  Borden-Hamilton  Sept.  18  6162  feet  Sept.  23 

Ladies  Must  Dress  Valli-Gray   Nov.  20       5599feet  Dec.  23 

Love  Hungry   Moran-Gray   April     ...  5792  feet  .  .  April  21 

Loves  or  Carmen  Del  Rio-McLaglen  Sept.  4  .    8538  feet . ...  Oct.  7 

News  Parade,  The  Stuart-Phi  ops  May  27  

Pajamas   Borden-Gray  Oct.  23  .    5876feet      Dec.  2 

Play  Girl,  The   Bellamy-Brown  April   5200feet  April  28 

Publicity  Madness  Moran-Lowe  Oct.    2  .  .  5893  feet  .    Feb.  11 

Seventh  Heaven  Gaynor-Farrell  Oct.  30  8500feet      June  10 

Shame  re-issuet  John  Gilbert  Nov  5467  feet  

Sharpshooters   O'Brien-Moran  Jan.  15      5573  feet      Jan.  28 

Silk  Legs   Bellamy-Hall  Dec.  18  5446feet  

Silver  Valley  Mix-Dwan  Oct.    2  5011  feet  Oct.  14 

Soft  Living  Bellamy-Brown  Feb  5629  feet  .    Mar.  3 

Square  Crooks   Brown-Armstrong-Dwan   Mar.  4      5397  feet      Mar.  31 

Two  Girls  Wanted    Gaynor-Tryon  Sept.  11  6293  feet      Oct.  7 

Very  Confidential  Madge  Bellamy   Nov.   6      5620  feet       Dec.  16 

Why  Sailors  Go  Wrong   Cohen-McNamara  Mar.  5112  feet      April  14 

Wizard,  The  Lowe-Hyams   Dec.  11       5629 feet  

Wolf  Fangs    Thunder-Morton-Lincoln  Nov.  27      5331  feet       Dec.  16 

Womanwise  Russell-Collyer-Pidgeon  Jan.    8      5050feet      Mar.  10 


FIRST  DIVISION  (S.  R.) 


Title  Star  Rel.    Date  Length 

Comrades    Keith-Hughes-H.  Costello        Jan.    1      5970  feet 

Death  Valley  Nye-Weils-Rae  Nov.  15      5880  feel 

Devil's  Cage,  The  Garon-Keith  May   

Fagasa    Kelly-Kelton-Wells  Mar  

Firnegan's  Ball    Landis-Mehaffey  Oct.    1      6200  feet 

Masked  Angel,  The   Compson-Oakman  Feb.    1 ...  5700  feet 

Merry  Wives  of  New  York  Pauline  Garon   Jan.   

Polly  of  the  Movies  Short-Robards  Dec.  15...  6900  feet 

Ragtime   De  La  Motte-Bowers   Sept.  15      6700  feet 

Sculs  Aflame   James-Wells-Lard  Mar  

Temptations  of  a  Shop  Girl   Compson-Garon-Kaliz   Dec.    1       5604  feet 


FIRST  NATIONAL 

FEATURES 

Star  Rel.  Date 


Reviewed 
Mar.  10 
Aug.  12 


Dec.  9 
Mar.  24 


Sept.  9 


Title 


Rel. 

American  Beauty  Dove-Hughes  Oct.  9 

Barker,  The   SKIs-Compson   Aug.  19 

Big  Noise,  The   Conklin-Hardy-Wt.ite   Mar.  25 

Breakfast  at  Sunrise   Talmadge-Alvarado  Oct.  23 

Burning  Daylight  Sills-Kenyon    Mar.  11 

Camille   Talmadge-Roland   Sept.  4 

Canyon  of  Adventure    Maynard-Faire  April  29 

Chaser,  The   Langdon-McConnell   Feb.  12 

Chinatown  Charlie   Hines-Lorraine   April  15 

Crystal  Cup,  The  .  Mackaill-Mulhall  Oct.  16 

Drop  Kick,  The  Barthelmess-Kent  Sept.  25 

Flying  Romeo   Sidney-Murray  Feb.  26 

French  Dressing   Warner-Brook- Wilson   Jan.  15 

Gorilla,  The   Murray-Day-Kelsey  Nov.  13 

Gun  Gospel   Maynard-Faire  Nov.  6 

Harold  Teen   Lake-Brian-White   May  27 

Hawk's  Nest,  The  Sills-Kenyon  May  27 

Heart  of  a  Follies  Girl  Dove-Kent    Mar.  18 

Her  Wild  Oat  Moore-Kent  Dec.  25 

Home  Made   Hines-Daw   Nov.  20 

Kelly's  Kids   Charlie  Murray   July  29 

Ladies' Night  in  Turkish  Bath  Mackaill-Mulhall    April  1 

Lady  Be  Good   Mackaill-Mulhall   May  6 

Life  of  Riley,  The  Sidney-Murray   Sept.  18 

Lilac  Time  Moore-Copper  April  22 

Little  Shepherd  of  Kingdom  Come     Barthelme^s-O'Oay   April  8 

Love  Mart,  The   Dove-Roland  Dec.  18 

Mad  Hour,  The  O'Neill-Kent   Mar.  4 

Man  Crazy  Mackaill-Mulhall   Nov.  27 

Noose,  The   Barthelmess-Joyce  Jan.  29 

No  Place  to  Go  Astor-Hughes  Oct.  30 

Oh  Kay  Colleen  Moore  Aug.  26 

Patent  Leather  Kid,  The   Barthelmess-O'Day 

Private  Life  of  Helen  of  Troy  Corda-Stone-Cortez  Jan.  8 

Red  Raiders,  The   Maynard-Drew  Sept.  4 

Rose  of  the  Golden  West  Astor-Roland  Oct.  2 

Roulette   Barthe'mess-Basquette  June  10 

Sailors' Wives   Astor-Hughes  Jan.  22 

Shepherd  of  the  Hills  Francis-O'Day    Jan.  1 

Smile,  Brother,  Smile   Mackaill-Mulhall   Sept.11 

Texas  Steer,  A   Rogers-Fazenda  Dec.  4 

Three-Ring  Marriage   Astor-Hughes  .   April  29 

Upland  Rider,  The   Maynard-Douglas  June  3 

Valley  of  the  Giants  Sills-Kenvon   Dec.  11 

Vamping  Venus    Murray-Todd-Fazenda  May  13 

Wagon  Show,  The  .    Maynard-Faire   Feb.  19 

Whip  Woman,  The   Taylor-Moreno  Feb.  5 

Yellow  Lily,  The   Dove-Brook   May  20 

Coming  Attractions 

Title  Star 

Butter  and  Egg  Man   Mackaill-O'Day   

Code  of  the  Scarlet  Maynard-McConnell  

Divine  Lady,  The   Griffith-Varconi 

Head  Man,  The   Murray-Reed-Dawson  

Heart  to  Heart   Astor  

I'll  Tell  the  World    Colleen  Moore 

Whip,  The  Mackaill-Nilsson-Forbes  


Length 
6333  feet 


Reviewed 
Oct.  21 


.  604?  feet 

Dec.  16 

65Crfeet 

April  28 

1...  £69?  feet 

May  6 

.  580r  feet 

 5744  feet 

April  21 

6365  feet 

6386  feet 

Nov.  25 

. .  6819  feet 

Sept.  30 

.    6187  feet 

April  14 

. .  6344  feet 

7133  feet 

Dec.  2 

.  6288  feet 

Mar.  10 

7500  feet 

5957  feet 

Mar.  17 

. .  .6118  feet 

Feb.  11 

6524  feet 

6592  feet 

April  14 

671 2  feet 

Sept.  16 

Mar.  24 

7700  feet 

7388  feet 

.  6625  feet 

April  21 

 554? feet 

Dec.  30 

7331  feet 

Jan.  7 

6431  feet 

Mar.  17 

11 41 2  feet 

Auo.  26.  '27 

. .  7694  feet 

Dec.  ?3 

.  6214  feet 

Dec.  9 

6477  feet 

. .  Oct.  7 

.  5485  feet 

Mar.  10 

.  8188  feet 

Feb.  25 

6669  feet 

Sept.  9 

7419  feet 
6336  feet 
5087  feet 


Mar.  24 


Length  Reviewed 


FOX  FILMS 

FEATURES 

Title  Star  Rel. 

Arizona  Wildcat,  The  Mix-Sebastian   Nov. 

Blackjack  Jones-Bennett    Sept. 

Blood  Will  Tell  Jones-Perry  Nov. 

Branded  Sombrero,  The  Jones-Hyams   Jan. 

Come  to  My  House   Borden-Moreno   Dec. 

Dare  Devil's  Reward   Mix-Joyce   Jan. 

Dressed  to  Kill   Lowe-Astor   Mar. 

East  Side,  West  Side  O'Brien-Valli   Oct. 

Fleetwing  Norton-Janis   Feb. 

Gateway  of  the  Moon   Del  Rio-Pidgeon  Jan. 

Gay  Retreat,  The  Cohen-McNamara   Sept. 

Girl  in  Every  Port,  A  McLaglen-Armstrong  Jan. 

Hello,  Cheyenne  Mix-Lincoln  May 

High  School  Hero   Phipps-Stuart   Oct. 


Date  Length 
20  4665  feet 
25  4777  feet 
13      4556  feet 

8  5612  feet 
25  543r  feet 
15...  4987 feet 

6566  feet 

9  .  .  8154  feet 


1  5038  feet 
25  .  5524  feet 
29...  5882  feet 

13  

16...  5498  feet 


Reviewed 
Mar.  24 
Mar.  3 
Mar.  3 
Jan.  14 

Jar.  21 
Mar.  17 
Nov.  4 

Jan.'ii 
Sept.  23 
Mar.  3 

Nov.  11 


SHORT  SUBJECTS 

Title                                         Star                             Rel.  Date 

Arkansas  Traveler                         Variety  Jan.  8  1 

Cow's  Husband,  A  Spenser-Temple   2 

Desert  Blooms,  The  Variety                                  Feb.  5  1 

Hold  Your  Hat  S.  Phipps-N.  Stuart-T.  Hill  2 

Hot  House  Hazel                           T.Brooks-T.Hill                    Jan.  12 


Length  Reviewed 

reel   

reels  

reel   

reels         Mar.  24 

reels  

reels   

reel  Jan.  21 

reels         Mar.  17 

reels  

reel   

reels  Jan.  14 
reels         Sept.  3 

reels  

reel   

reels  

reels   


Jack  and  Jilted   P.  Cunning-M.  King   2 

Jungles  of  the  Amazon  Variety  1 

Kiss  Doctor,  The  T.  Brooke-D.  Thompson  2 

LaJy  Lion  Lincoln-Clayton-Bletcher   2 

Lords  ot  the  Back  Fence  Variety   Jan.  22  1 

Low  Necker,  A   Marjorie  Beebe  2 

Mum's  the  Word  2 

Old  Wives  Who  Knew   Hallam  Cooley  2 

Over  the  Andes  Variety   1 

Psyche  and  the  Pskyscraper  "0.  Henry"  2 

Too  Many  Cookies  T.  Brooke-L.  Miller   2 

Coming  Attractions 
Title  Star  Length  Reviewed 

Cock-Eyed  World,  The  Lowe-M;LagIen  

Don't  Marry   Moran-Hanilton  

Escape,  The  Valli-Russell   

Fazil     .   Farrell-Nissen-Busch   

Four  Devils,  The   Macdonald-Gaynor-Morton     

Four  Sons...    Mann-Hill-Bushman  9412feet       Feb.  18 

Girl  Downstairs.  The    Moran-O'Brien  

Hangman's  House   McLaqlen-Collyer-Kent  

Mother  Machree  Bennetl-McLaqlen   6863  feet      Mar.  17 

Mr.  Romeo  Sterling-Carroll-Meeker   

None  But  the  Brave   

Painted  Post,  The  Mix-Kingston  

Pigskin  Rollens-Carol   

Plastered  in  Paris   Cohen-Pennick  

Red  Dancer  of  Moscow,  The   Del  Rio-Farrell-Revier  

Street  Angel,  The   Gaynor-Farrell   9221  feet  

Sunrise   Gaynor-O'Brien  8729  feet...  Oct.  14 

Thief  in  the  Dark,  The  Meeker-Hill-Lee  

LUMAS 

FEATURES 


Star  Rel.  Date 

Corbin-Faith    Feb.  1 

Claire  Windsor   Oct.  1... 

Graves-Olmstead   Nov.  1 

Faire- Washburn   April  10 

1... 


Title 

Bare  Knees   

Blondes  By  Choice  

Cheer  Leader,  The  

Chorus  Kid,  The  

Girl  From  Rio,  The   Myers-Pidgeon  Sept, 

Head  of  the  Family,  The  July 

Hell  Ship  Bronson   Mrs.  W.  Reid-Howes-Beery  May 

Man  Higher  Up  June 

San  Francisco  Nights   Marmont-Busch  Jan.  1 

Thru  the  Breakers   Aug. 

Turn  Back  the  Hours   Loy-Pidgeon  Mar.  12 

United  States  Smith  Gribbon-Lee-Har!an   May 


Length 
5800  feet 
6987  feet 
6000  feet 
6200  feet 
6990  feet 


Reviewed 
Jan.  28 


Mar.  10 
April  14 


7000  feet  Dec.  31 
6500  feet       Mar.  17 


Coming 

Star 
George  Jessel 


Attractions 


Title 

Abie  of  theU.  S.  A  

Down  Grade,  The   Fairbanks-Calhoun 

Gypsy  Love  (tent.)  

River  Woman,  The    Alma  Rubens  

Uncensored  Woman,  The  

When  Danger  Calls   Fairbanks-Sedgwick 

Woman  Between,  The  


Rel.    Date     Length  Reviewed 


Title 


METRO-GOLDWYN-MAYER 

FEATURES 

Date 


Star  Rel. 

Across  to  Singapore  Novarro-Crawford  Mar.  24 

Actress,  The   Shearer-Forbes-O.  Moore  April  28 

Annie  Laurie  Gish-Kerry  Sept.  17. 

Baby  Mine  Arthur-Dane  Jan.  21. 

Becky  O'Neill-O.  Moore  Nov.  12 

Ben  Hur  Novarro-McAvoy  Oct.  8 

Big  City,  The   Chaney-M.  Day-Compson  Feb.  18 

Big  Parade,  The  Gilbert-Adoree   Sept.  10 

Body  and  Soul  L.  Barrymore-Pringle-Kerry.      Oct.  1 

Bringing  Up  Father   Macdonald-Olmsted-Moran       Mar.  17 

Buttons  Coogan-L.  Hanson  Dec.  24 

Certain  Young  Man    Novarro-Adoree  May  19 

Circus  Rookies   Dane-Arthur  Mar.  31 

Cossacks.The   Gilbert-Adoree  Apiil  14 

Crowd,  The    Boardman-Murray  Mar.  3 

Diamond  Handcuffs   Boardman-Gray-Nagel  May  5 

Divine  Woman,  The  Garbo-Hanson   Jan.  14 

Enemy,  The  Gish-Forbes  Feb.  18 

Fair  Co-Ed   Davies-Brown  Oct.  15 

Forbidden  Hours  Novarro-Adoree  June  16 

Foreign  Devils   McCoy-Windsor  Sept.  3 

Garden  of  Allah  Terry-Petrovich   Nov.  5 

In  Old  Kentucky   H.  Costello-Murray   Oct.  29 

Latest  from  Paris,  The    Shearer-Forbes  Feb.  4 


Length  Reviewed 

6805  leet  

b998 feet  

8730  feet  May  27  '27 
5139  feet      Jan.  14 

6433  feet  

11 693  feet  Jan.  16,  '26 
6838  feet  . .  Mar.  31 
11519  feet  Nov.  28  '25 
5902  feet  . .  Nov.  25 

6344  feet  25 

6050  feet  .    Mar.  31 


5661  feet  

. .  8548  feet 

Feb.  .. 

. .  .7300  feet. . 
.  8189  feet  . 
. .  6408  feet. . 

Jan.  21 
.  Dec.  31 
Nov.  4 

.. .  4658 feet. . 
..8200  feet  . 
.    6646  feet 

April  28 
Sept.  16 

.7743  feet.. 

Mar.  3 

May    12,    19  28 


1603 


Title  Star  Rel.  Dnte 

Laugh,  Clown,  Laugh   Chaney-Young-Asther  April  7 

London  After  Midnight   Chaney-M.  Day-Nagel  Dec.  3 

Love    Garbo-Gilbert    Jan.  2 

Lovelorn.  The  O'Ncill-Kent-O'Day   Dec.  17 

Man,  Woman  and  Sin   Gilbert-Eagels    Nov.  19 

Patsy.  The  Davies-Caldwell-Gray   Mar.  10 

Oualily  Street    Davies-Nagel   Dec.  31 

Riders  of  the  Dark   McCoy-Dwan    April  00 

Road  to  Romance.  The   Novarro-M.  Day    Sept. 24 

Rose-Marie    Crawfnrd-Murray-Peters  Feb.  11 

Skirts   Chaplin-Balfour   May  19 

Smart  Set.  The   Haines-Holt-A.Day   Feb.  25 

Spoilers  of  the  West  McCoy-Daw   Dec.  10 

Spring  Fever  Haines-Crawrord   Oct.  22 

Student  Prince.  The    Nnvarro-Shearer   Jan.  30 

Tea  for  Three  Cody-Pringle-O.  Moore    Dec.  10 

Thirteenth  Hour,  The  L.  Barrymore-Gadsdon   Nov.  26 

Under  the  Black  Eagle  .  Flash-M.  Day-Forbes   Mar.  31 

West  Point    Haines-Crawford  Jan.  7 

Wickedness  Preferred   Cody-Pringle   Jan.  28 

Wyoming  McCoy-Sebastian  Mar.  24 

SHORT  SUBJECTS 


Length  Reviewed 


5687  feet 

Dec. 

23 

.    7365  feet  . 

Dec. 

16 

5950  feet 

Dec. 

3D 

,.  6280  feet 

7289  feet 

.    7193  feet 

Nov. 

18 

.  6544  feet 

Jan. 

21 

7745  feet 



Feb. 

18 

Title 

Aching  Youth   

All  For  Nothing  

Amazing  Lovers 

Barnum  and  Ringling,  Inc  

Bird  Man,  The 
Blow  by  Blow 
Came  the  Dawn 
Children  of  the  Sun 

Czarina's  Secret,  The   

Dumb  Daddies 

Edison.  Marconi  and  Co. . 

Fair  and  Muddy 

Family  Group,  The   

Finishing  Touch,  The   

Fishinq  With  a  Microscope 

Forty  Thousand  Miles  with  Lindbergh 

From  Soup  to  Nuts  

Golden  Fleeces  

Happy  Omen,  A  

Heavenly  Bodies  

Jungle  Round-Up,  A 

Lady  of  Victories,  The  

Leave  'Em  Laughing 
Let  George  Do  It 
Limousine  Love 
Monarch  of  the  Glen,  The 
Nature's  Wizardry 

Palace  of  Honey,  The  

Pathfinders,  The  

Pass  the  Gravy  

Perfume  and  Nicotine  

Pets  and  Pests 
Primitive  Housekeeping 

Rainy  Days   

Sanctuary  

Secrets  ot  the  Sea  

Sleeping  Death  

Spook-Spoofing   

Tally-Ho  

That  Night 

Their  Purple  Moment. 

Tokens  of  Manhood   

Wicked  Kasimir.  The 
Wonders  of  Blue  Gulf  Mexico 


Star  Rel.  Date 

Charley  Chase  Mar.  17 

Charley  Chase   Jan.  21 

Ufa  Oddities   Mar.  10 

"Our  Gang"   April  7.  . 

Charley  Chase  

Max  Davidson  Mar.  31  . . 

Max  Davidson   Mar.  3... 

Ufa  Oddities  . .  Feb.  11.. . 

Baclanova-Mir-Rand  Mar.  17.  . 

Max  Davidson    Feb.  4... 

"Our  Gang"   Mar.  10 

"Our  Gang"  May   5  . 

Charley  Chase   Feb.  18 

Laurel-Hardy   Feb.  25.  . 

Ufa  Oddities    

Aviation  Film    Mar.  4  . . 

Laurel-Hardy   Mar.  24 

Ufa  Oddities  May  19 

Ufa  Oddities  July  14 

Ufa  Oddities  

Ufa  Oddities  Jan.  28  . . 

A.  Ayres-O.  Matiesen-G.  Irving  Jan.  21  . 

Laurel-Hardy  Jan.  28 

Laurel  Hardy   

Charley  Chase  April  00 

Ufa  Oddities  Mar.  24 

Ufa  Oddities  July  28 

Ufa  Oddities  June  16 

Ufa  Oddities  

Max  Davidson  Jan.  7. 

Ufa  Oddities   Jan.  14 

Ufa  Oddities   Jan.  28 

Ufa  Oddities   April  21 

"Our  Gang"   Feb.  11 

Ufa  Oddities   May  5 

Ufa  Oddities   Feb.  25 

Ufa  Oddities  June  30 

"Our  Gang"  Jan.  14 

Ufa  Oddities  

Max  Davidson 

Laurel-Hardy  

Ufa  Oddities  June  2 

Ufa  Oddities  April  7 

Ufa  Oddities  


6476  feet. 

Mar.  10 

4784  feet 

Mar.  24 

6705  feet 

Oct.  22 

9566  feet 

Oct.  7 

6273  feet 

.  Nov.  11 

5252  feet 

5901  feet 

8134  feet 

...Jan.  7 

5011  feet 

4435  feet 

Length 

Reviewed 

2  reels 

2  reels 

Jan.  14 

1  reel 

2  reels   

1  reel   

2  reels 

2  reels 

Feb.  25 

2  reels 

April  7 

1  reel 

2  reels 

Feb.  18 

2  reels  , ...  April  7 

1  reel  

3  reels   

2  reels   

1  reel  

1  reel  

1  reel  

1  reel    Oct.  9 

2  reels  Feb.  25 
2  reels  

.2  reels  Mar.  3 

2  reels 


1  reel  Jan.  21 

1  reel  

1  reel  

1  reel  

2  reels          Jan.  14 

1  reel  

1  reel  Mar.  3 

1  reel  

2  reels  

1  reel   

1  reel  Mar.  3 

1  reel  

2  reels         Jan.  14 

1  reel  

2  reels   

2  reels  

1  reel   

1  reel  

1  reel   


Coming  Attractions 
Title  Star  Length  Reviewed 

Adventurer,  The  McCoy-Sebastian   4709  feet   

Baby  Cyclone,  The  Cody-Pringle  

Bellamy  Trial,  The  Joy-Bronson   

Brother  Love  tentative)  Dane-Arthur  

Bushranger.  The   McCoy 

Deadline.  The  Flash-Lorraine-Gray 

Detectives   Dane-Arthur  

Excess  Baggage  Haines  

Four  Walls   Gilbert-Crawford  

He  Learned  About  Women  Haines-Page-Percy  

Law  of  the  Range,  The  McCoy-Crawford 

Madamoiselle  from  Armentieres       E.  Brody-J.  Stuart  

Masked  Stranger,  The   McCoy  

Napoleon   Special  Cast   

Our  Dancing  Daughters  Crawford-Brown-Sebastian 

Show  Peoale    Davies-Haines  

Southern  Skies    Blue-Torres  

Telling  the  World   Haines. 

Tide  of  Em-Jire   Adnree-Murray 

Trail  of '98.  The   Del  Rio-Forbes   .11100  feet       Mar.  24 

War  in  the  Dark   Greta  Garbo  

Wind.  The  Gish-Hanson  


PARAMOUNT 

FEATURES 

Title  Star 

Adventure  Mad   Barclay-Asther  

Barbed  Wire   Negri-Brook 

Beau  Sabreur    Brent-Cooper 

Big  Killing.  The   Beery-Hatton 


Rel. 

  Mar. 

  Sept. 

  Jan. 

  May 

Chang                                          Jungle  Film   Sept. 

City  Gone  Wild,  The                      Meighan-Brooks  Nov. 

Doomsday                                     Vidor-Cooper    Feb. 

Draq  Net,  The                              Bancroft-Brent  May 

Easy  Come.  Easy  Go                        Dix-Carroll  April 

Feel  My  Pulse                               Daniels-Arlen  Feb. 

Figures  Don't  Lie                            Ralstnn-Arlen  Oct. 

Firty-Fifty  Girl.  The  ....                  Daniels-Hall  May 

Fools  for  Luck                                Fields-Conklin  May 

Gay  Defender,  The                        Dix-Todd  Dec. 

Gentleman  of  Paris,  A                     Menjnu-O'Hara  Oct. 

Gentlemen  Prefer  Blondes   Taylor-Sterling-White  Jan. 

Get  Your  Man                                Bow-Rogers  Dec. 

Honeymoon  Hate  Vidor-Carmanati  Dec. 

Jesse  James                               Thomson-Lane   Oct. 

Last  Command,  The                        Jannings-Brent.  . .  .  Jan. 

Last  Waltz,  The                              Fritsch-Vernon   Nov. 

Legion  of  the  Condemned  Cooper-Wray  Mar. 

Love  and  Learn                             Ralston-Chandler  Jan. 

Nevada  Cooper-Todd   Sept. 


Date 
31 
10 

7 
19 

3  . . 
12 
18 
26 

21.  . 
25  . 
8 

12.  . 

5 
10 
15 
28 
10 

3... 
22 
21 
26 

10... 
14  . 
10  . 


Length  Reviewed 


5897  feet 

6591  feet 

6704  feet 

Jan. 

28 

6536  feet  May  13  '27 

5408  feet 

Mar. 

3 

5652  feet 

April 

7 

7720  feet 

5364  feet 

5RC8  feet 

Mar. 

3 

5280  feet 

Mar. 

3 

7720  feet 

5758  feet 

6376  feet 

Dec. 

31 

592 7  feet 

Cel. 

14 

6*71  feet 

Jan. 

21 

5998  feet 

5415  feet 

Feb. 

11 

8656  feet 

Oct. 

28 

8154  feet 

Jan. 

28 

6940  feet 

Dec. 

311 

7415  feet 

Ma.\ 

24 

5737  feet 

Feb. 

25 

6258  feet 

Oct. 

28 

Title                                              Star                             Rel.    Date     Length  Reviewed 

Night  of  Mystery,  A                        Menjou-Brent   April  7      5741  feet  April  21 

Now  Wo'ro  In  the  Air  Beery-Hatton   Oci.  22      5798  feet  Dec.  23 

Old  Ironsides                                Ralston-Farrell-Beery    .           Mar.  3      7900feet  Dee.  18 '26 

One  Woman  to  Another    Vidor-Von  Eltz   Sept.  24  .    4551  feet  Sept.  30 

Open  Range   Chandler-Bronson   Nov.  5      5599  feet  Mar.  10 

Partners  In  Crime  Beery-Hatton-Brian  Mar.  17  . .  6600feet 

Peaks  of  Oestiny  Special  Cast   Jan.  28 ...  5582feet  Jan.  21 

Pioneer  Scout,  The  Thomson-Lane  Jan.  21...  6118feet  Mar.  10 

Red  Hair  Bow-Chandler   Mar.  10      6336feet  Mar.  31 

Rough  Riders.  The  N.  Beery-Bancroft   Oct.    1  ..  9443  feet  April  1  '27 

Secret  Hour,  The  Negri-Thomson                        Feb.    4      7194  feet  Mar.  17 

Serenade   Menjou-Carver-Basquette         Dec.  24      52(9  feet  .  Dec.  31 

Shanghai  Bound                            Dix-Brian                             Oct.  15      5515  feet  Dec.  9 

She's  a  Sheik  Daniels-Arlen  Nov.  12  . . .  6015  feet  Dec.  9 

Shootin' Irons  Luden-Blane   Oct.    8  ..  5179feet 

Show  Down,  The   Bancroft-Brent  Feb.  25    .  7616  feet  Mar.  10 

Somothing  Always  Happens  Ralston-Hamilton   Mar.  24  4729feet 

Speedy  Lloyd-Christie  April  7      7960  feet  April  14 

Sporting  Goods  Dix-Olmstead                         Feb.  11       5951  feet  Feb.  18 

Spotlight,  The  Ralston-Hamilton   Nov.  19      4934  feet 

Stark  Love  Special  Cast  Sept.17 . .  6200feet  Mar.  11  '27 

Street  of  Sin,  The  Jannings-Wray  May  26  — 

Sunset  Legion,  The  Thomson-Murphy  April  21       6763  feet   

Swim,  Girl.  Swim                         Daniels-Hall  Sept.17...  6124  feet  Sept.  16 

Tell  It  to  Sweeney   Conklin-Bancroft  Sept  24...  6006  teet...  Oct.  78 

Three  Sinners  —  Negri-Baxter  April  14  .  .  7029 feet  April  28 

Tillie's  Punctured  Romance  Fields-Conklin  Mar.  3    .  5733feet 

Two  Flaming  Youths                     Conklin-Fields                        Dec.  17      5319  feet  Jan.  7 

Under  the  Tonto  Rim                      Arlen-Brian                           Feb.           5991  feet  April  28 

Underworld                                   Bancroft-Brent-Brook               Oct.  29      7643  feet  Sept.  9 

Way  of  All  Flesh                            Jannings-Bennett-Haver           Oct.    1       8486  feet  July  8 

Wedding  March,  The   Von  Stroheim-Wray  Feb. 

We're  All  Gamblers   Meighan-Millner   Sept.  3      5935  feet 

Wife  Savers                                Beery-Hatton                       Jan.    7      5413  feet  Jan.  21 

Woman  on  Trial                            Negri-E.  Hanson                     Oct.  29      5S60  feet  Oct.  14 


Rel.  Date 


SHORT  SUBJECTS 

Title  Star 

Adoration    Noveltv  Feb.  25 

Behind  the  Counter   F.  E.  Horton  Mar.  3 

Bugs  My  Dear  Christie)   Bobby  Vernon  April  21 

Camtus  Cuties   Billy  Dooley    April  7 

Dad's  Choice  E.  E.  Horton  Jan.  7.. 

Fighting  Fanny 'Christie)  Featured  Cast  Jan.  21 

Frenzy  Novelty   Jan.  14 

Gallant  Gob,  A  (Christie)  Billy  Dooley   May  26 

Goofy  Ghosts  (Christie)   Jimmie  Adams  April  28 

Halfback  Hannah  Christie)  Ann  Cornwall    April  14 

Hold 'Er  Cowboy  (Christie)  Bobby  Vernon   June  2 

Holy  Mackerel  (Christie)  Jimmie  Adams  Feb.  11 

Hunger  Stroke.  A  Krazy  Kat  Cartoon   Feb.  25 

Ice  Boxed  Krazy  Kat  Cartoon   Feb.  11 

Just  the  Type  (Christie)   Neal  Burns    Feb.  18 

Ko-Ko's  Bawth   Inkwell  Cartoon   Feb.  18 

Ko-Ko's  Jerm  Jam  Inkwell  Cartoon   Feb.  4 

Ko-Ko's  Earth  Control   Inkwell  Cartoon  Mar.  31 

Ko-Ko's  Kink   Inkwell  Cartoon  Jan.    7  . 

Ko-Ko's  Kozy  Korner   Inkwell  Cartoon   Jan.  21 

Ko-Ko's  Smoke   Inkwell  Cartoon   Mar.  3 

Ko-Ko's  Tattoo   Inkwell  Cartoon  Mar.  17 

Love  Sunk  Krazy  Kat  Cartoon   Mar.  24 

Long  Hose 'Christie!   Jack  Duffy    Mar.  17 

Love's  Young  Scream  Anne  Cornwall   May  12 

Love  Shy  Christie)   Jimmie  Adams  Mar.  24 

Pig  Styles   Krazy  Kat  Cartoon   Jan.  14 

Save  the  Pieces  Christie)  . ...        Bobby  Vernon   Jan.  28 

Say  Uncle  Christie)  Jack  Duffy   June  9 

Sea  Food  Christie)   Billy  Dooley   July  14 

Shadow  Theory  Krazy  Kay  Cartoon  Jan.  28 

Slick  Slickers  Christie)  Neal  Burns    July  7 

Slippery  Heels  (Christie)   Jimmie  Adams  June  16 

Sweeties  (Christie)   Bobbv  Vernon  Mar.  10 

Water  Bugs  (Christie)   Billy  Doolev  Feb.  4 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10 

Coming  Attractions 

Title  Star 

Abie's  Irish  Rose    Hersholt-McDonald   

Beggars  of  Life    Beery-Arlen-Brooks  

His  Tiqer  Lady  Menjou-Brent  

First  Kiss.  The  Wrav-Cooper  

Glorifyinq  the  American  Girl  Special  Cast   

Half  a  Bride   Ralston-Arlen   

Kit  Carson   Fred  Thomson   

Ladies  of  the  Mob   Bow-Arlen   

Maqnificent  Flirt,  The   Florence  Vidor 

Odd  Fellows   Fields-Conklin 

Patriot,  The  Jannings-Stone-Vidor  

Quick  Lunch    Fields-Conklin 

Racket,  The   Melqhan-Prevost  . 

Side  Show.  The  Fields-Conklin 

Vanishing  Pioneer,  The.    Holt-Blane  

Warming  Up    Richard-DIx  

Wings  Bow-Rogers  


Length  Reviewed 

2  reels  

2  reels  

2  reels  

2  reels  

2  reels   

2  reels   

2  reels  

2  reels  

2  reels  

2  reels   

2  reels  

2  reels  

1  reel  

1  reel  

2  reels   

.  1  reel  

1  reel   

1  reel  

1  reel  

1  ree1  

1  ree.  

1  reel   

.  1  reel  

2  reels  

2  reels  

1  reel   

1  reel   

2  reels  

2  reels  

2  reels  

1  reel  

2  reels  

2  reels  

2  reels  

2  reels  

1  reel  


Length 
12103  feet 


Reviewed 
April  28 


12  reels     Aug.  26  '27 


Title 


PATHE 

FEATURES 

Star 


Rel.    Datel    Length  Reviewed 


Alice  in  Wonderland    Special  Cast  .  Dec.  25  5  reels 

Alice  Thru  Looking  Glass   Special  Cast  Feb.  12  5  reels 

Almost  Human   Reynolds-Thomson  Dec.  26  5596  feet  Mar.  24 

Angel  o.  Broadway.  The   Joy-Varconl    Oct.  3  6555  feet  Dec.  16 

Apache  Rider.  The  Leo  Maloney  Feb.  12  5755  feet  Feb.  18 

Avenging  Shadow.  The   Klondike-Hallor-Morris  April  29  4  293  feet  Mar.  31 

Ballyhoo  Buster.  The  Buffalo  Bill,  Jr  Jan.    8  4805  feet  Dec.  30 

Blonde  for  a  Night,  A  Prevost-Ford  Feb.  26  6  reels   

Blue  Danube,  The    Joy-La  Rocque  Mar.  11  7  reels   

Born  to  Battle   Bill  Cody  Sept.  11  4875  feet 

Boss  of  Rustlers  Roost   Dan  Coleman  Jan.  22  4833  feet  Jan.  14 

Bronc  Stomper.  The  Dan  Coleman  Feb.  26  5408  feet  Mar.  3 

B  illet  Mark.  The   Jack  Donovan   Mar.  25  4550  feet  Mar.  31 

Chicago   Kaver-Varconl  Mar.  4  9992  feet  Dec.  30 

Combat  Walsh- Adams-  Hulette  Oct.  23    .  5100  feet  Nov.  11 

Cowboy  Cavalier.  The   Buddy  Roosevelt  Jan.  29  4526  feet  Jan.  28 

Crashing  Through  Jack  Pad jan   Feb.    5  4480  feet  Feb.  11 

Desert  of  the  Lost.  The  Wally  Wales  Dec  18  4933  feet  Dec.  30 

Desperate  Courage   Wally  Wales  Jan.  15  4398  feet  Jan.  21 

Devil's  Twin,  The    Leo  Maloney    Dec.  11  5478  feet 

Discord   Ekman-Dagover  Nov.  20    .  8586feet  Nov.  11 

Dress  Parade   Boyd-Love    Nov.  11  6599  feet  Nov.  11 

Flying  Luck    Monty  Banks  Dec.   4  64C3  feet  Nov.  18 


1604 


Motion    Picture  News 


Title  Star  Rei. 

Forbidden  Woman,  The   Goudal-Varconi    Nov. 

Girl  in  Me  Pullman  Prevost-Ford  Oct. 

Golden  Clown.  The  Ekman-Bell  Dec. 

Gold  From  Weepah  Bill  Cody  Nov. 

Grand  na's  Boy  re-issue)  Harold  Lloyd    Dec. 

Harp  in  Hock.  A   R.  Schildkraut-Coghlan  Oct. 

His  Foreign  Wire  McDonald-Murphy  Nov. 

Hold  'Em  Vale  La  Rocque-Loff    May 

Hoof  Marks  Jack  Donovan   Nov. 

Land  of  tne  Lawless  Jack  Padjan   Dec. 

Laddie  Be  Good    Bill  Cody  Jan. 

Law's  Lash,  The    Klondike-Ellis-Maberry  April 

Leopard  Lady,  The  Logan-Hale   Jan. 

Let  'Er  Go  Gallegher  Coghlan-Ford  Jan. 

Main  Event,  The  Reynolds-R.  Schildkraut  Nov. 

Marlie  the  Killer   Klondike-Bushman,  Jr.  Mar. 

Midnight  Madness  Logan-Brook   Mar. 

My  Friend  From  India  Pangborn-Fair   Dec. 

Night  Flyer,  The  Boyd-Ralston  Feb. 

Obligin' Buckaroo,  The  Buffalo  Bill,  Jr   Oct. 

On  to  Reno  Prevost-Landis  Jan. 

Passion  Island  Special  Cast   Feb. 

Perfect  Gentleman,  A  Monty  Banks    Jan. 

Ride 'Em  High  Buddy  Roosevelt    Oct. 

Roarin'  Broncs   Buffalo  Bill.  Jr    Nov. 

Rush  Hour,  The  Prevost-Ford    Dec. 

Saddle  Mates   Wally  Wales   Mar. 

Skyscraper  Boyd-Carrol    April 

Soda  Water  Cowboy,  The   Wally  Wales    Sept. 

Stand  and  Deliver   La  Rocq  ie-Valez    Feb. 

Turkish  Delim  it  R.  Schilakraut-Fay-Robson  Nov. 

Valley  of  Hunted  Men    Buffalo  Bill.  Jr  Feb. 

Walking  Back   .....    Carrol-Walling    May 

What  Price  Beauty?    Nita  Naldi  Jan. 

Wise  Wife,  The  Haver-T.Moore-Logan  Oct. 

Wreck  of  the  Hesperus   Bradford-Marion  Oct. 


Date 

7  . . 
31  . 
18 
20 

10 

27... 
13 
13 
25 

1. 
22. 
22 
15 
18. 

4 
25 
19 

5 
16 

1. 

15 
9. 
27 
12 
11 


SHORT  SUBJECTS 


Title  Star 

Animal  Snaps  Rarebits  

Barnyard  Artists   "Aesop  Fables" 

Barnyard  Lodge  No.  1   "Aesop  Fables" 

Battling  Duet,  The   "Aesop  Fables" 

Beach  club.  The   Bevan-Hurlock 


Rel. 
April 
April 
April 
April 
Jan. 


Date 
8 
29 
8 
15 
22 
24 
19 
13 
26 
4 

22 
1 
5 


Benares  Educational)   Geographical  Number  Jan. 

Best  Man.  Tne   Bevan-A.  Bennett-V.  Dent  Feb. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Garley  Mar. 

Blaze  of  Glory,  A   "Aesop  Fables"   Feb. 

Boats  ana  Fishermen  Science  Number  Mar. 

Boy  Friend,  The   "Aesop  Fables"   Jan. 

Broncho  Busier,  The  "Aesop  Fables"  Jan. 

.Buddhists of  Burma,  The  •  Educational  Geographical  Number   Feb. 

Busy  Bodies  Sportlight   Jan. 

Clothes  and  the  Game   Sportlight    April 

County  Fair,  The.  "Aesop  Fables"  Mar 

Crowned  Heads  Sportlight    Feb. 

Del  .i  (Educational)  Geographical  Number  Feb. 

Do  Monkeys  Manicure?   Stan  Laurel   April 

Family  Frolics   Sportlight   Jan. 

Famo  s  Playgrounds    Sportlight    May 

Flying  Age.  die    "Aesop  Fables"  April 

Fiying  Elephants  Roach  Stars  Feb. 

Fun  Mfoot    Sportlight   Mar. 

Galloping  Ghosts  Carew-Hardy  Mar. 

Girl  From  Nownere.  Tne  Pollard-Holloway-Swain  Mar. 

Good  S  up  ulellie,  Tne  "Aesop  Fables"   Feb. 

High  Staxes    "Aesop  Fables"  Jan. 

Honeymoon  Hints  Rarebits  Jan. 

How  Man  S-iits  His  Live   Science  Series   

Houses  of  Arctic  and  Tropics  Science  Number  Feb. 

Jungle  Days         ..   "Aesop  Cartoon"    Mar. 

Ka>  imir.  Old  and  iMew    Geographical  Number  Jan. 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan. 

Man  Witnout  a  Face  '  Serial !  A.Ray-W.Miller  Jan. 

Mark  or  tne  Frog,  The   M.  Morris-D.  Reed  Mar. 

Matching  Wits   Sportlight  April 

On  tie  Ice  "Aesop  Fatle."    Mar. 

Over  the  Bounding  Blue  witn  Will  Rogers  Travelesque'  . .  ..  Feb. 

Playing  Hookey   "Our  Gang"  Jan. 

Reeling  Down  the  Rhine  Travelesque  Jan. 

Run  Girl,  Run   Sennett  Girls  Jan. 

Scaling  the  Alps   "Aesop  Fables"   April 

Season  to  Taste   Sportlight    Mar. 

Snalimar  Gardens,  The  Geographical  Number  Mar. 

Should  Tall  Men  Marry?    Roacn  Stars..  Jan. 

Smile  Wins,  Tne   "Our  Gang"  Feb. 

Smith's  Army  Life  Hiatt-McKee-Jackson  Feb. 

Smith's  Bargain  Hiatt-McKee-Jackson 

Smith's  Farm  Days    Hiatt-McKee-Jackson   Mar. 

Smith's  Holiday   Hiatt-McKee-Jackson   Jan. 

Smitn's  Restaurant  Hiatt-McKee-Jackson  April 

Soldier  Man    Harry  Langdon  

Son  Slower,  The    "Aesop  Fables".  Mar. 

Spider's  Lair,  Tne   "Aesop  Fables"  Feb. 

Swim  Princess,  Tne  Pollard-Clyde-Lombard.  Feb. 

Tail  Waggers    Sportlight   April 

Trees    Rarebits  Mar. 

Twenty-Foar-Dollar  Island  Novelty  

Versatility    Sportlight  Feb.  5 

Volcanoes  i  educational)   Geological  Number   Feb.  19 

Wandering  Mi  istrel.  The  "Aesop  Fables"  Jan.  29 

Work  of  Running  Water        .  Geological  Number  Mar.  11 

Yellow  Cameo,  Tne  Serial)       .       Allene  Ray  


Length 
6568  feet 
5867  feet 
791 3  feet 
4968  feet 
4750  feet 
5990  feet 
4890  feet 

4076  feet 
4131  feet 
4155  feet 
4902  feet 
6650  feet 
5888  feet 
6472  feet 
4600  feet 
8  reels 
575C  feet 
5954  feet 
4575  reet 

6  reels 

7  reels 
5626  leet 
4542  reet 
4375  feet 
5880  feet 
4260  feet 
704C  feet 
4546  feet 
5423  feet 
5397  feet 
4520  feet 
6  reels 

5  reels 
5610  feet 
6447  feet 


Length 
.1  reel 

1  reel   

1  reel 

1  reel 

2  reels 
.1  reel 

2  reels 
2  reels 

1  reel 

2  reels 
1  reel 

1  reel 
1  reel 

1  reel  

1  reel 
1  reel 
1  reel 
1  reel 
1  reel ... 
1  reel 
1  reel  

1  reel 

2  reels 

1  reel 

2  reels 
2  reels 

1  reel  

1  reel 

1  reel 

2  reels 
2  reels 
2  reels 

1  reel 

2  reels 

10  episodes 
10  episodes 

1  reel 

1  reel 

1  reel 

2  reels 

1  reel 

2  reels 
1  reel 

1  reel 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
1  reel 


Reviewed 
Dec.  16 
Nov.  18 
Mar.  24 
Dec.  23 

Dec.  9 
Feb.  11 

Dec.  23 
Dec.  30 
Dec.  30 
Mar.  31 
Mar.  10 
Jan.  28 
Nov.  11 
Mar.  3 

Mar.  31 

Nov.  11 


Jan.  14 
Nov.  11 
Dec.  30 
Mar.  10 
Mar.  17 
April  14 
Nov.  4 
April  7 

Mar.  3 

Jan.  28 
Dec.  16 
Mar.  31 


Reviewed 


April  7 
April  7 
Jan.  14 

Feb.  11 
Mar.  10 


Dec.  31 
April  7 


Jan.  14 


Feb.  11 


Mar.  3 
Mar.  24 


Mar.  31 

Jan.  21 
Jar.  14 
Mar.  24 


Feb.  11 


Jan.  7 
Jan.  14 
Mar.  31 


Jan. 
Mar. 
Feb. 


Mar.  3 
Dec.  31 


1  reel   

1  reel  Feb.  18 

2  reels  Mar.  3 
.  1  reel  

1  reel  

1  reel  Dec.  23 

1  reel  Jan.  28 

1  reel   

1  reel   

1  reel   

10  episodes   


Coming  Attractions 

Title  Star 

Bride  of  the  Colorado   Boles-Blossom  

Cop,  Tne   Boyd-Logan  

Godless  Girl,  Tne   Basquette-Prevost 

His  Country  .  R.  Schildkraut-Dressler  

King  of  Kings,  The   Warner-Logan   

Ladies  Must  Love  Rod  La  Rocque  . 

Man-Made  Woman  Joy-Boles-Warner  

Red  Mark,  The   von  Se/ffertitz  

Sin  To#n  Allen-Fair  

Survival  of  Slim,  Tne   Wally  Wales 

Tenth  Aieue  Haver-Varconi 

Valley  Be/ond  tie  Law  Coleman-Loff  . 

What  H  ilds  Men    Leatrice  Joy 

Yellow  Contraband   Leo  Maloney  


Length  Reviewed 


13500  feet  April  29  '27 


PEERLESS  PICTURES  (S.  R.) 


Title  Star 

Golden  Shackles   Priscilla  Bonner 

Out  of  the  Past   O'Malley-L.  Rich 

Web  or  Fate,  The  Lillian  Rich  

Wilful  Youth   Harlan-Murphy 


Rel. 
Mar. 

Sept.  26 
Nov.  7 
Dec. 


Date 


Length  Reviewed 

5600  feet  

6000  feet  

5800  feet  

5800  feet  


RAYART  (S.  R.) 


Title  Star 
Boy  of  the  Streets,  A  Walker-Bennett 


Rel. 


  Sept. 

Casey  Jones  Lewis-Robards  Jan. 

Cruise  of  the  Hellion                      Murphy-Keith    .    Sept. 

Danger  Patrol,  The  Russell-Faire     April 

Gun-Hand  Garrison  Tex  Maynard   Oct. 

Gypsy  of  the  North                        Gordon-Hale   April 

Heart  oi  Broadway,  The  Garon-Agnew    .  Jan. 

Heroes  in  Blue  Bowers-Rand   Nov. 

Law  and  the  Man,  The  Santschi-Brackwell  Jan. 

Light  in  the  Window,  A  Walthall-Avery-Keefe  Oct. 

My  Home  Town  Brockwell-Glass  Mar. 

On  the  Stroke  or  12  E.  Torrence-Marlowe-O'Shea  Nov. 

Painted  Trail,  The  Buddy  Roosevelt  Feb. 

Phantom  of  the  Turf,  The   H.  Costello-Lease    Mar. 

Prince  of  the  Plains  Tex  Maynard  Sept. 

Ridin'  Luck.   Tex  Maynard  Oct. 

Wanderer  of  the  West,  A.  .            Tex  Maynard  Nov. 

Wheel  of  Destiny,  The  Stanley-Hale  Oct. 

Wild  Born   Tex  Maynard   Dec. 

You  Can't  Beat  the  Law   Lee-Keefe   Feb. 


Date     Length  Reviewed 

. .  .5059  feet  

 6673  feet  

 6089  feet  Sept.  30 

!!!!4879 feet!!!! !!!!!!! 

.  .  .  .  5853  feet  .  .  .  .  . . 

5000  feet  

...  5916  feet  Mar.  24 
..  .  5960  feet      Nov.  11 

...5970  feet.!"!!.!!!. 
. . .  4571  feet  

!r!  .iiM'fVet! !!!!!!!!!! 

". '. '. 5869  feet! . '. 

!!!!52M  feet!!!!!!!!!!! 


STERLING  PICTURES  (S.  R.) 


Title 


Star  Rel.  Date 

Pretty  Clothes   Ralston- Walker  Oct.  15... 

Outcast  Souls   P.  Bonner-Delaney  Dec.  15 

Burning  Up  Broadway  H.  Costello-Frazer  Jan.  30. . . 

Marry  the  Girl   Bedford-Ellis    Mar.  1 

Million  For  Love,  A  Dunn-Howes  May 


Length  Reviewed 

5652  teet.. .  .Nov. 

521 P feet  

5201'  feet  

5300 feet.  .  Mar.  10 


Title 

It  Might  Hanpen  to  Any  Girl 


Coming  Attractions 

Star 


Length  Reviewed 


STATE  RIGHTS 


Title  Star 

Aftermath   Special  Cast  

Battles  of  Coronel  Special  Cast 

Broadway  After  Midnight  Bonner-Landis 

Broken  Hearts   

Czar  Ivan  the  Terrible    Special  Cast 

Dance  Fever  Corda-Varconi 

Faithless  Lover,  The   O'Brien-Hulette 

Fangs  of  Justice   Silverstreak-Walker 

Jealousy    Lya  de  Putti   

Last  Moment,  The  Matieson-Hale  

Little  Wild  Girl.  The  Lee-Landis 

Modern  Du  Barry,  A  Maria  Corda 

Port  of  Missing  Children   Special  Cast 

Port  of  Missing  Girls  Bedford-McGregor 

Primanerliebe  German  Cast 

Sally  of  the  South  Seas   

Sealed  Lips   Swedish  Cast 

Shadows  of  the  Night     

Shooting  Stars  English  Cast  

Simba  Jungle  Film   

Streets  of  Algiers  Camilla  Horn   

Thrill  Seekers   Clifford-Fulton 

Tartuffe  the  Hyprocrite  Jannings-Dagover 

Tracey  the  Outlaw   Jack  Hoey 

Two  Brothers  Conrad  Veidt 

When  Fleet  Meets  Fleet   English  Cast 


Dist'r        Rel.  Date 
Collwyn  Dec. 
Artlee  Feb. 
Krelbar  Nov. 
Hercules  


Length 
680r  feet 
84CP  feet 
6199  feet 


Reviewed 
.  Mar.  3 
Mar.  24 
Nov.  4 


April 


Mar. 


56CC  feet 
5CC0feet 


April     .  58CCfeet.  .  Mar.  31 


June  1  7CC0feet 


£  mkiro 

Brill  

Krelbar 
Bischoff 
Brill 
Zakoro 
Hercules. 

Brill   

Superlative  

Brenda  727Cfeet 

Scenic  Films  65CC  feet 

Hercules  

Colwyn  6000  feet 

Hercules  

Artlee   April       5800  feet 

Capitol  Pict   8000  feet 

Brill   7  reels 

Superlative  490C  feet 

Brill   7  reels 

New-Cal  Mar.     .  60C0feet 

Brill  

Hi-Mark   7953  fee; 


85CC  feet      Mar.  24 


Mar.  3 


Mar.  3 
Mar.  24 


April  28 
Feb.  4 


Aug.  5  '27 
Mar.  31 


SHORT  SUBJECTS 

Star  Dist'r         Rel.   Date     Length  Reviewed 

F.P.Donovan  producer)  2 reels  

F.P.Donovan  producer)  2 reels  

F.  P.  Donovan  producer)  2  reels  


Title 

Bet  The  

Cigarette  Maker's  Romance 
District  Doctor,  The  

Girl  with  the  Golden  Eyes,  The  F.  P.  Donovan  producer)   2  reels 


Weiss  Bros   10  episodes 

F.  P.  Donovan  producer  Mary  Alden  2  reels  

Al  Joy  Cranfield  Clarke   2  reels  

F.  P.  Donovan  producer  2  reels 

W.  Miller-E.  Gilbert     Weiss  Mar.     .  lOepisodes 

G.  O'Neill-L.  Graydon  Hi-Mark   

Soookey  Money  Al  Joy   Cranfield-Clarke  2  reels  

Who's  Who   Al  Joy   Cranfield-Clarke  2  reels  

You  Can't  Win  Serial)   Weiss  Bros  lOepisodes 


Mysterious  Airman,  The 
Necklace,  The 
Nothing  to  Live  For 
Piece  of  String,  A 
Police  Reporter  The  Serial  i . 
Sophomore,  The. 


Tille 


TIFFANY-STAHL 

FEATURES 

Star  Rel. 


Title  Star 
5irl  He  Didn't  Buy,  The  Garon-Simpson 


Rel. 
April 


Date  Length 
5601  feet. 


Reviewed 


Bachelor's  Paradise  O'Neill-Graves  Mar. 

Clothe;  Mi'<e  tie  Woman  .    Southern-Pidgeon   May 

Devil's  S'<i  ner.  The  Bennett-Love-Landis  Feb. 

Girl  From  Gay  Paree  Bedford-McGregor  Sept. 

Green  Grass  WiJows   Hagen-Harron-Olmsted   June 

H  mated  S  lip,  The  Love-Sebastian-Santschi  Dec. 

House  of  Scandal  Sebastian-O'Malley    April 

Ladies  of  Night  Club   Cortez-Leonard  May 

Lingerie   White-McGregor  June 

Nameless  Men   Windsor-Moreno   Feb. 

Night  Life    Harron-A.  Day   Nov. 

Once  and  Forever    Miller-Harron   Oct. 

Prowlers  of  the  Sea   .    Cortez-Myers   July 

Scarlet  Dove,  The  Frazer-Borio    April 

Stormy  Waters   Southern-McGregor  June 

Streets  of  Shanghai   Starke-Harlan   Dec. 

Their  Hour  Harron-Sebastian    .  Mar. 

Tragedy  of  Youth  Baxter-Miller-Collier.  Jr.  Jan. 

Wild  Geese  Bennett-Southern-Keith  Nov. 

Woman  Against  the  World   Ford-Hale-Olmsted  Jan. 

Women's  Wares  Brent-Lytell-Kent   Oct. 

SHORT  SUBJECTS 

Title  Star  Rel. 

Marcheta  Color  Classic   Mar. 

Medallion,  The  Color  Classic   Mar. 


Date     Length  Reviewed 

15  .    6147  reet  

1  

1      5510  feet  

15.  ..  .5233  feet. .  .  Sept.  23 

10  

1  .  .  .4753  feet    .  Feb.  4 

1  

15  

20  

15  5708  feet  April  14 
1  .    6235  feet      Dec.  2 

15      5639  feet   

20  

15  

1  

15  .    5276  feet      Mar.  3 
1       5652  feet 
15      6361  feet      Mar.  31 

15  . .  6448  feet  

1       5283  feet 
1       5614  feet      Nov.  18 


Date  Length 
1 ....  1  reel 
1....1  reel 


Reviewed 


May    12,  1928 


1605 


Title  Star  Rel.  Date 

Mission  Bells    Colm  Classic  Mar.  15 

North  ot  Suoz  Color  Classic    Jan.  1 

Perfect  Day,  A  Color  Classic    April  1 

Scarface   Color  Classic   Jan.  15 

Souvenirs  Color  Classic   Feb.  15 

Treasure  Land    Color  Classic   Fch.  1 


Length  Reviewed 
1  reel 
1  reel 
1  reel 
1  reel 

1  reel  

1  reel   


Coming  Attractions 

Star 


Title 

Albany  Night  Boat    .July  10 

Beautiful  But  Dumb  Auy.  1 

Domestic  Relations     Auy.  15 

Grain  ot  Dust,  A   July  1 

Lingerie      June  20 

Marriage  of  Tomorrow  Miller-Gray 

Toilers,  The  Ralston-Fairbanks,  Jr. 


UNIVERSAL 

FEATURES 

Title  Star  Rel.  Date 


Rel.    Dato     Length  Reviewed 


Air  Patrol,  The  Al  Wilson  Jan.  1 

Alias  the  Deacon  Hershnlt-Marluwc  Jan.  22 

Arizona  Cyclone,  The  Fred  Humes  May  6 

Back  to  God's  Country  Adoree-Frazer  Sept.  4 

Border  Cavalier,  The  Fred  Humes  Sept.  18 

Buck  Privates  De  Putti-McGregor  June  3 

Call  of  the  Heart  Dynamite-Cobh-Alden  Jan.  29 

Cat  and  the  Canary  La  Plante-Hale-Stanley  Sept.  11 


Cheating  Cheaters 
Chinose  Parrot,  The 
Clean  Up  Man,  The 
Cohens  and  Keltys  in  Paris 
Count  of  Ten,  The 
Desert  Dust 


Compson-Harlan  Oct.  9 

Bosworth-IVixon  Oct.  23 

Wells-O'Day  Feb.  12 

Sidney-Macdonald  Jan.  15 

Ray-Ralston   June 

Ted  Wells    Dec.  18.  . 

Fangs  of  Destiny  Dynamite-Cobb-Caldwell  Dec.  4 

Fearless  Rider,  The  Humes-Worth  Jan.  15.. 

Finders  Keepers    La  Plante-Harron  Feb.  5 

Flyin'  Cowboy,  The  Gibson-Hasbrouck  June 

Four  Footed  Ranger,  Tne  Dynamite  idog)  Mar.  25 

Four  Fliisnors,  Tne  Lewis-Nixon   Jan.  8 

Galloping  Fury  Gibson-Rand  Nov.  20 

Good  Morning  Judge   Denny-Nnnn  April  29 

Hero  For  a  Night,  A   Tryon-Miller  Dec.  18 

Hot  Heels    Tryon-Miller   May  13 

Hound  or  Silver  Creek  Dynamite  idog'  May  20 

Irresistible  Lover,  Tne   Keane-.Vloran   Dec.  4... 

Les  Miserable*   Special  Cast  Oct.  30 

Lone  Eagle, The    Keane-Kent  Sept.  18 

Love  Me  and  World  Is  Mine  Philbin-kerry  Mar.  4.  .. 

Made  to  Order  Hero    Ted  Wells  June  3... 

Man's  Past,  A   Veidt-Beoford  Dec.  25 

Midnight  Rose  De  Putti-Harlan  Feb.  26  . 

One  Glorious  Scrap  Fred  Humes  Nov.  20 

On  Your  Toes   Denny-Worth  Nov.  27 

Out  All  Night  Denny-Nixon  Sept.  4.  .. 

Painted  Ponie?    Gioson-Claire  Sept.  25 

Pnantom  Flyer,  The  Al  Wilson    .  Feb.  26 

Put  Em  Up  Fred  Humes  Mar.  11 

Rawhide  Kid,  The  Gibson-Hale  Jan.  29 

Shield  of  Honor,  The  Lewis-Gulliver-Hamilton  Feb.  19 

Silk  Stockings  La  Plante-Harron   Oct.  2 

Sky  Hand  Saunders  Al  Wilson  Nov.  6 

Small  Bachelor,  The  Kent-Beranger  Nov.  6 

Stop  That  Man  Lake-Kent  Mar.  11 

Straight  Siootin"   Ted  Wells  Oct.  16 

Surrender    Philbiri-Moskine  Mar.  4 

Thanks  For  Buggy  Ride  La  Plante-Tryon  April  1 

That's  My  Daddy  Denny-Kent  Feb.  5 

Thirteentn  Juror,  The  Nilsson-Busrman  ...Nov.  13 

Tnirteen  Was  .ington  S  luare  Hersholt-Joyce   April  8 

Three  Miles  Up    Al  Wilson  Sept.  4 

Thunder  Riders,  The   Ted  Wells  April  8 

Trick  Of  Hearts,  A                         Gibson-Hale  Mar.  18 

We  Americans                             Sidney-Miller-Lewis. . .  May  6 

Wild  Beauty                                  Rex-Allen-Marlowe .  ...  Nov.  27 

Wild  West  S  low.  The                    Gibson-Gulliver  May  20 

Wol.'s  Trail                                 Dynamite-Cobh-Lamont  Oct.  2 

Won  in  t  ie  Clouds  Al  Wilson    April  22 


Length 

4259  feet 
6869  feet 
4C76feet 
5751  feet 
4427  feet 
6171  feet 
4345  feet 
7190  feet 
5623  feet 
73C4,eet 
4232  feet 
7481  feet 


Reviewed 

Oct.  21 

Aug.  29 

Feb.  4 

May  20 
Dec.  2  3 
Jan.  7 

Feb.  18 


4349  feet 
42Elfeet 
4173  feet 
6C81  feet 

442  f.  feet 
61 93  feet 
5503  feet 
5645  feet 
571 1  feet 


Mar.  17 


Jan.  28 


Dec.  2 


II  f5  feet  

6958  feet 

Sept.  16 

7713  feet 

58G2  feet 

.  April  2fl 

6813  reet 

Feb.  11 

4121  feet 

61 35  feet 

Sept.  16 

EC89feet 

Mar.  10 

4172  feet 

5918  feet 

Jan.  14 

6170  feet 

Oct.  7 

5416  reet 

Aug.  5 

4253  feel 

42  0C feet  

5382  feet 

6172  feet 

Dec.  20 

6166  feet 

Aug.  26 

4393  feet 

6218  feet 

53S9  feet 

April  28 

4251  feet 

Auy.  19 

82 4f  feet 

Mar.  1  f, 

6197  feet 

Feb.  4 

6073  feet 

55SC  feet 

Cec.  19 

627?  feet 

Feb.  4 

4136  feet 

July  11 

4353  feet 

5495  feet 

9151  feet 

April  7 

5192  feet 

525i1  feet 

4167  feet  

4348  feet  

SHORT  SUBJECTS 

Title  Star 

Africa  Before  Dark    Oswald  Cartoon   

All  Billed  Up    Charles  Puffy 

Any  Old  Count  "The  Gumps" 

Back  to  Nature  Arthur  Lake 

Bare  Fists  Jack  Perrin 

Battling  Justice   Fred  Cilman 

Big  Blurf,  A    Long-Adams- Layman-McPhail 

Boss  of  t  ie  Rancho  Bob  Curwood 

Brand  of  Cojrage.  The  B.  Curwood-P.  Montgomery 

Bright  Lights  Oswald  Cartoon 

Buckskin  Days  Newton  House 

Buster's  Big  Chance    Trimble.  Turner  and  Dog 

Buster  Shows  Off    Trimble,  Turner  and  Dog 

Buster  Steps  Out  Trimble,  Turner  and  Dog 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog 

By  Correspondence    Arthur  Lake   

Case  of  Scotch.  A  "The  Gumps"  

Cloud  Buster,  Tne  "The  Gumps"   

Code  of  the  Mounted,  The  Jack  Perrin 

Dates  for  Two   C.  King-C.  Doherty  

Fijithg  De.tiny  Fred  Gilman  

Framed  Bob  Curwood   

Gauge  of  Battle,  The  Fred  Gilman 

George's  False  Alarm  Sid  Saylor 

Haunted  Island,  The  Serial  J  ick  Daugherty-Helen  Foster  . 

Harem  Scarero   Oswald  Cartoon 

Her  Only  Husband  .  Long-Adams-Laymon-McPhaill 

Hidden  Loot  Bob  Curwood 

High  Flyin' George  Sid  Saylor 

His  In  Laws  Charles  Puffy 

Horns,  Orange  Blossoms.  Charles  Puffy 

Horse  Play  Long-Adams-Laymon-MrPhaill 

Hunyry  Hoboes  Oswald  Cartoon 

Indoor  Golf    Lony-Adams-Layman-McPhaill 

Looters.  The  Bob  Curwood 

Madden  of  tie  MtiiteJ.  .  Jack  Perrin 

Man  of  Letters,  A  Sid  Saylor 

Married  Bachelors  Charles  Puffy 

Mistakes  Will  Happen  Ben  Hall 

Money!  Money!  Money!  Ben  Hall 


Re!.  Date 
Feb.  20 
Feb.  27 
Jan.  23 
Feb.  27 
Jan.  14 
Mar.  24 
May  2 
Jan.  7 
Jan.  7 
Mar.  19 
Feb.  18 
Jan.  11 
Mar.  14 
Feb.  8 
May  23 
Jan.  31 
Jan.  9 
Fo\  6 
May  5 
Jan.  18 
May  19 
May  26 
April  21 
Feb.  29 
Mar.  26 
Jan.  9 
April  4 
April  28 
Jan.  25 
Mar.  12 
Jan.  29 
Jan.  4 
May  I  1 
Mar.  7 
Mar.  3 
Mar.  11 
Feb.  15 
April 
Feb.  13 
May  7 


9  2 


Length 

1  reel 

2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 

2  reels    . . 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 

10  episodes 

1  reel 

2  reels 
2  reels 
2  rels 
2  reels 
.2  reels. 
2  reels 

1  reel 

2  reels 
2  reels 

2  reels  . 
2  reels 
reels 
1  reel 
1  reel 


Reviewed 
April  7 
Feb.  4 

Feb.  11 
Dec.  23 
Feb.  25 
April  7 

Jan.  7 
April  7 
Jan.  28 
Dec.  23 


Jan.  28 

Jan.  14 
De.-:.  23 
Jan.  21 
April  7 
Dec.  31 


Mar.  24 
Feb.  4 


Mar.  17 
Mar.  31 

Feb.  18 
Jan.  7 
Dec.  16 

Feb.  11 
Feb.  4 
Feb.  11 
Jan.  28 
Mar.  i" 
Jan.  21 
April  14 


Title  Star 
Neck  n'  Neck  Oswald  Cartoon 

Newlyweds'  Advice 

Newlyweds' Friends,  The  Snookums-Bartlett-McPhaill 
Newlyweds'  Imagination,  The  Snookums-Bartlett-McPhaill 
Newlyweds'  Servant.  The  Snookums-Bartlett-McPhaill 

Newlyweds  Success,  The    Snonkums-Bartlctt-McPhai'l 

No  Blondes  Allowed  C.  King-C.  Doherty 

Ole  Swlmmln'  'Ole,  The  Oswald  Cartoon 

One  Every  Minute  Arthur  Lake 

Out  in  the  Rain   "The  Gumps" 

Ozzie  of  tne  Mounted  Oswald  Cartoon 

Payroll  Roundup.  The   Bob  Curwood 

Prince  and  the  Papa  .  .  Chanes  Puffy 

Ride  'Em  Plowboy   Oswald  Cartoon 

Riding  Gold    Newton  House  . 

Rioy  Leader,  The  Jack  Perrin 

Rinyside  Romeos  .  Arthur  Lake 

Rival  Romoes  Oswald  Cartoon 

Sagebrush  Sadie   Oswald  Cartoon 

Siilor  George   Sid  Saylor 

Scarlet  Arrow,  The  Serial  .    F.  X.  Bushman,  Jr 

Sealed  Orders  Jack  Perrin 

S  lady  Rest   "The  Gumps" 

Sliding  Home    Lewis-Gullivcr-Phillips. 

Social  Lions   Ben  Hall 

Some  Babies  .   Charles  Puffy 

Some  Pets  .   Arthur  Lake 

San  of  the  Frontier,  A  Newton  House 

So  This  Is  Sapp  Center  Ben  Hal. 

Special  Edition  Ben  Hall 

Start  Something  .  Long-Adams-Laymon-McPhaill 

Summer  Knights   Arthur  Lake 

Swell  Clothes  Arthur  Lake 

Taking  the  Count  C.  King-C.  Doherty 

Terrors  of  the  Unknown  Serial)  

That's  That   Trimble-Turner  and  Doy 

There's  a  Will   C.  Kiny-C.  Doherty 

Unexpected  Hero,  An  F.  Gillman-M.  Kiny 

Untamed,  The  Newton  House  

Valiant  Rider,  The  Western!         .  Bob  Sherwood 

Vanishing  Rider,  The  'Serial'  Win.  Desmo.id  

Watch  George   Sid  Saylor 

What  a  Party  C.  King-C.  Doherty 

When  George  Hops   Sid  Saylor  

Winged  Hoofs   Newton  House 

Winning  Five,  The   .  Lewis-Gulliver-Phillirjs 

Winning  Goal,  The   Lewis-Gulliver-Phillips 

Wolves  of  the  Range  Fred  Gilman  

Woman  Chasers   .    C.  King-C.  Doherty  . . 

Coming  Attractions 

Title  Star 

Body  Punch.  The   Daugherty-Faire  

Brides  Will  Be  Brides  Laura  La  Plante  

Children  of  the  Sun   Special  Cast  

Crimson  Hour,  The  De  Putti-Moskine 

Doubling  For  Trouble  Gibson-Gilbert  

Fallen  Angels    Kerry-Starke 

Foreign  Legion,  The.  .  . .  Kerry-Stone-Marlowe  

Freedom  of  the  Press   Stone-Keith-M.  Day  

Give  and  Take  Sidney-Hersholt  . 

Has  Anybody  Here  Seen  Kelly?        Love-T.  Moore   

Home.  James   La  Plante-Delaney 

Jazz  Mad    Hersholt-Nixon-Lewis 

Last  Warning,  The  Laura  LaDlante   

Lonesome   Trynn-Kent 

Man  Who  Laughs.  The  Veidt-Philbin 

Navy  Blues    Arthur  Lake 

Play  Goes  On   Veidt-Noian 

Red  Lips   Nixon-Rogers. 

Silks  and  Saddles    Nixon-Walling-Nolan 

Uncle  Tom's  Cabin   Special  Cast  

Viennese  Lovers   Philbin-Hersholt-Keane 

Watch  My  Speed  Denny-Worth   


UNITED  ARTISTS 

FEATURES 

Title                                          Star  Rel.   Date  Length 

Circus,  The    Chaolin-Kennedy  Jan. 

Callege                                      Buster  Keaton   July 

Devil  Dancer,  The  Gray-Brook   Nov. 

Dove,  Tne   Talmadge-Roland   Jan. 

Drums  of  Love  Philbin-Alvarado   Mar. 


Rel.  Date 

Length 

Reviewed 

Jan.  23 

1  reel 

Jan.  2 

2  reels 

Dec.  16 

April  1 

2  reels 

Mar.  10 

May  7 

2  reels 

April  14 

Feb.  6 

2  reels 

Feb.  4 

Mar.  5 

2  reels 

Feb.  11 

Mar.  21 

2  reels 

Feb.  25 

Feb.  6 

1  reel 

Mar.  24 

April  23 

1  reel 

April  7 

Feb.  20 

2  reels 

Jan.  28 

April  30 

1  reel 

April  7 

Mar.  31 

2  reeis 

Mar.  3 

Feb.  12 

2  reeis 

Jan.  21 

April  15 

1  reel 

Mar.  24 

Jan.  21 

2  reels 

April  7 

2  reels 

Mar.  10 

Mar.  26 

1  reel 

Mar.  10 

Mar.  5 

1  reel 

April  7 

April  1 

1  reel 

May  9 

2  reels 

April  14 

10  episodes 

Feb.  11 

2  reels 

Jan.  28 

2  reels 

Jan.  16 

2  reels 

Dec.  30 

Mar.  12 

1  reel 

Mar.  26 

2  reels 

Mar.  3 

Jan.  2 

1  reel 

Dec.  14 

April  14 

2  reels 

Mar.  17 

Jan.  16 

1  ree. 

Dec.  30 

April  9 

1  reel 

Mar.  17 

Feb.  1 

1  reel 

Jan.  14 

May  21 

1  reel 

Dec.  5 

1  reel 

Nov.  18 

April  18 

2  reels 

Mar.  24 

1C  episodes 

April  11 

Mar.  17 

Dec.  21 

2  reels 

Feb.  25 

2  reels 

Jan.  28 

May  12 

2  reels 

April  14 

2  reels 

Jan.  16 

1 C  epi'  odes 

Mar.  28 

2  reels 

Mar.  3 

Feb.  22 

2  reels 

Feb.  4 

April  25 

2  reels 

Mar.  31 

Mar.  17 

2  reels  . 

Feb.  25 

Sept.  26 

2  i  eels 

Sepl.  19 

Jan.  2 

Jan.  28 
May  16 

2  reels 

2  reels 

Rel.  Date 

Length 

Reviewed 

Garden  of  Eden.  The  Grifith-Ray   Feb. 

Ga  icho.  The   Fairbanks-Valez  Jan. 

Magic  Flame,  The  Colman-Banky  Aug. 

My  Best  Girl   Pickford-Rogers   Oct. 

Ranana    Del  Rio-Baxter  Feb. 

Sadie  Thomnson   Swanson-L.  Barrymore  Jan. 

Sorrell  and  Son    Warner-Joyce   Dee. 

Steamboat  Bill,  Jr.  Buster  Keaton  April 

Tempest   J.  Barrymore-Horn 

Two  Arabian  Knights   Bovd-Wol;:eim.  Sept. 

Two  Lovers.   Colman-Banky 


23 


6400  feet 
5800  feet 
7000  feet 
8400  feet 
9195  feet 
7558  feet 
9358  i  eel 
7850  feet 
7460  feet 
7552  feet 
8600  feet 
9000  feet 


Reviewed 
Jan.  14 
Sept.  23 
Dec.  30 
Jan.  7 
Jan.  28 
Jan.  14 
Dec.  2 
Sept.  30 
Dec.  9 
Feb.  4 
Feb.  11 
Nov.  25 


9  reels 
82EC  reet 
8500  feet 


Nov.  4 
April  28 


Coming  Attractions 

Title  Star 

Battle  of  the  Sexes,  The   Bemett-Hersholt-O'Neill  ... 

Hell's  Angels   Lyon-Hall-Nissen  

Innocent.  The   Vilma  Banky   

La  Piava   Boyd-Valez  

Woman  Disputed,  The   Talmadge-Roland 


Rel.    Date     Length  Reviewed 
about     7  reels 


Title 

Across  the  Atlantic 
Beware  of  Married  Men 
Brass  Knuckles 
College  Wi  low.  The 
Crimson  City,  The 
Dog  of  the  Regiment-  A 

Domestic  Troubles  

First  Auto.  The 
Five  and  Ten  Cent  Annie 
Fortune  Hunter.  The 
Ginsberg  the  Great 
Girl  From  Chicago,  The 


WARNER  BROTHERS 

FEATURES 

Star 

  Blue-Murphy 

Rich-Tucker-Holmes 
Blue-Bronson 
D.  Costello-Collier,  Jr 
Loy-Miljan-Hyams 
Rin-Tin-Tin-Gulliver 
Fazenda-Cook 
Miller-Oldfield 
Fazenda-Cook 
Chaplin-Costello 
Jessel-Ferris 
Nagel-Loy 


Rel.  Date 

Length 

Reviewed 

Feb.  26... 

Jan.  14 

5421  feet 

Jan.  28 

Dec.  3 

6330  feet 

Dec.  23 

Oct.  15  . 

6616  feet 

Nov.  25 

April  7.  .. 

5388  feet 

April  21 

Oct.  29 

5003  feet 

Nov.  11 

Mar.  24  . 

Sept.  18  . 

6767  feet 

July  8 

April  21 

Nov.    7  . 

6639  feet 

Jan.  21 

Nov.  26 

539C  feet 

Nov.  19 

5978  teet 

Dec.  31 

1'  


Motion    Picture  News 


Title  Star  Rel. 

Good  Time  Charley   Oland-H.  Costello   Nov. 

Ham  and  Eggs  at  Front   Wilson-Conklin-Loy   Dec. 

Husbands  For  Rent   Moore-Costello   Dec. 

If  I  Were  Single   McAvoy-Nagle   .  .  Dec. 

Jaws  of  Ste3l  Rin-Tin-Tin   Sept. 

Jazz  Singer,  The  (Vitaphonel  Jolson-McAvoy  Oct. 

Little  Snob,  The   McAvoy-Fraser   Feb. 

Missing  Link.  The   Syd  Chaplin   Aug. 

One-Round  Hogan   Blue-Hyams    Sept. 

Old  San  Francisco   D.  Costello-Oland   Sept. 

Pay  As  You  Enter  Cook-Fazenda    May 

Powder  My  Back  Rich-Ferris-Beranger.  Mar. 

Race  For  Life,  A   Rin-Tin-Tin- Nye-Faire  Jan. 

Reno  Divorce,  A    McAvoy-Graves  Oct. 

Rinty  of  the  Desert  Rin-Tin-Tin-Ferris-Nye   May 

Sailor  Izzy  Murphy  Jessel-Ferris   Oct. 

Sailor's  Sweetheart,  A  Fazenda-Cook   Sept. 

Silver  Slave,  The  I.  Rich-Miljan  Nov. 


Date     Length  Reviewel 

5      6302  feet..    Nov.  25 

24. .    5613  feet  

31  6320  feet...  Jan.  7 
17  .  6320  feet.  .  .  Dec.  31 
10... 5569  teet....Sept.  30 
...  7423 feet  ... Oct.  21 
11  

7  ...6485  feet  Mav  20 
17  .    6357  feet      Oct.  17 

4  7961  feet      July  8 

19  

10  

28. . .  4777  feet.  .  Feb.  11 
22      5492  feet.  .  Nov.  4 

5  

8. . .  6020feet. . .  Oct.  28 
24...  5685  feet...  Oct.  14 
12...  6142  feet.  ...Dec  9 


Title  star 
Slightly  Used  McAvoy-Nagel 


Rel.   Date     Length  Reviewed 

 Sept.  3  .    6412  feet      Sept.  30 

When  a  Man  Loves  Barrymore-Costello  Aug.  21 .  .10081  feet   Feb.  18*27 


Rel.   Date     Length  Reviewed 


Coming  Attractions 
Title  Star 

Fools  in  the  Fog  McAvoy-Nagle 

Glorious  Betsy  (Vita.)  D.  Costello-Nagle  7091  feet  

Ladies  Prefer  Bonds  itent.)  Nagle-McAvoy  

Land  of  the  Silver  Fox  Rin-Tin-Tin-Nye-Hyams   

Lion  and  the  Mouse  (Vita.)  L.  Barrymore-McAvoy-Collier,  Jr  

Noah's  Ark  (Vita.)  D.  Costello-O'Brien  

No  Questions  Asked   Ferris-Collier,  Jr  

Singing  Fool,  The  ( Vita.)  Al  Jolson  

State  Street  Sadie  Loy-Nagle  

Tenderloin  (Vita.)  D.  Costello-Nagle   7782  feet  April  28 

Women  They  Talk  About  I.  Rich-Ferris-Collier,  Jr  


pa 

t"t-ffllfc.._,f'i 


Briefs 


Headed  by  R.  Lee  Hough,  director  of 
' '  Wild  Wse.t  Romance, ' '  a  company  of  sixty 
screen  players  entrained  for  Douglas,  Ariz!, 
to  remain  three  weeks  filming  exteriors  for 
a  new  Fox  western  starring  Rex  Bell.  Caryl 
Lincoln  heads  the  cast  of  supporting  play- 
ers, which  includes  Billy  Butts,  Neill 
Neeley,  Jack  Walters,  Fred  Parke,  Albert 
Baffert,  George  Pearce  and  Ellen  Wood- 
sten. 


Lawrence  Grant  has  been  signed  to  sup- 
port Pola  Negri  in  her  new  Paramount  pic- 
ture, which  has  not  yet  been  titled. 

"White  Shadows  in  the  South  Seas"  has 
been  selected  as  final  title  of  the  Metro- 
Goldwyn-Mayer  picture  formerly  known  as 
"Southern  Skies."  Exteriors  for  this  film 
were  recently  completed  under  W.  S.  Van 
Dyke  after  five  months  on  the  island  of 
Tahiti.  A  farewell  banquet  was  tendered 
the  M-G-M  unit  by  the  native  islanders. 


"The  Docks  of  New  York,"  an  original 
screen  story  by  John  Monk  Saunders,  will 
be  George  Bancroft's  next  vehicle.  Josef 
von  Sternberg  will  again  direct  the  Para- 
hount  star.  The  adaptation  will  be  by 
Jules  Furtman. 


Columbia  last  week  filled  the  cast  of 
''Virgin  Lips,"  the  name  of  Olive  Borden's 
initial  vehicle  for  the  company,  with  the 
.signing  of  Erne  Veo,  Richard' Alexander, 
Alexander  Gill  and  Arline  Pretty. 


"Creole  Love,"  a  story  by  Raymond 
AN  ells  about  Louisiana  history,  is  being  pre- 
pared for  production  at  the  studio  of  First 
Division  Distributors. 


Gotham  has  begun  production  at  its  stu- 
dio on  "United  States  Smith,"  which  fol- 
lows "Hellship  Bronson"  on  the  line  for 
the  current  season.  The  cast  will  feature 
Eddie  Gribbon  and  Lila  Lee  with  Kenneth 
Harlan  and  Mickey  Bennett  in  support. 
Curtis  Benton  prepared  the  scenario. 


Otto  Matiesen,  Danish  actor  and  star  of 
"The  Last  Moment,"  has  been  signed  for 
a  supporting  role  in  Pola  Negri's  new,  and 
untitled  picture,  filmed  by  Paramount  from 
Sardou's  "Fedora." 


Rowland  V.  Lee,  Paramount  director, 
John  Farrow,  scenarist,  and  Sidney  Street, 
company  business  manager,  have  left  Holly- 
wood for  St.  Martins,  Md.,  to  prepare  for 
the  arrival  of  the  starring  team  and  sup- 
porting cast  of  "The  First  Kiss"  on  May 


18.  Lane  Chandler  and  Leslie  Benton  have 
been  added  to  the  cast.  The  story  is  an 
adaptation  of  Tristram  Tupper's  "The  Four 
Brothers." 


Wallace  MacDonald,  who  recently  turned 
from  acting  to  directing,  has  just  finished 
"Free  Lips,"  his  first  feature  production. 
Made  for  First  Division,  it  features  June 
Marlowe,  Jane  Novak  and  Frank  Hagney. 


George  B.  Seitz  and  Erie  C.  Kenton  are 
directing  their  own  stories  for  Columbia, 
the  former  "Ransom,"  and  the  latter 
"Name  the  Woman,"  dealing  with  'Fris- 
co's Chinatown  and  Los  Angeles  respec- 
tive] v. 


William  Austin,  Paramount  featured 
comedian,  will  leave  Hollywood  early  in 
June  to  spend  two  months  vacationing  in 
England. 


' '  Here  Comes  the  Band ' '  will  be  the  title 
of  Harry  Langdon's  new  comedy  for  First 
National  upon  which  he  has  been  actively 
at  work  for  about  seven  weeks.  In  support 
of  Langdon  is  Doris  Dawson,  as  leading 
woman. 


George  Irving  will  have  an  important 
featured  role  in  "Ladies  of  the  Mob,"  a 
new  Paramount  picture  whose  theme  is  the 
underworld. 


The  De  Mille  studios  are  producing  for 
Pa  the  at  the  present  t  wo  new  productions, 
"Power"  and  "Love  Over  Night."  In  the 
first  stars  William  Boyd,  with  Jacqueline 
Logan  in  support,  and  in  the  latter  appears 
Rod  La  Rocque  as  the  star  with  Jeanette 
Loff  as  leading  lady. 


First  National  has  placed  William  A. 
Seiter  under  a  long-term  contract  following 
the  completion  by  him  of  "Happiness 
Ahead."  During  the  first  year  of  the  con- 
tract he  will  screen  four  stories,  with  more 
to  follow. 


In  preparation  at  the  De  Mille  studios  are 
"Annapolis,"  with  Lina  Basquette  and 
John  Mack  Brown,  and  "Craig's  Wife." 
The  former,  from  a  story  by  F.  McGrew 
Willis,  will  be  directed  by  Christy  Cabanne. 
Clara  Beranger  is  doing  the  adaptation  of 
"Craig's  Wife." 


J.  Roy  Hunt  will  photograph  for  Para- 
mount the  picture  tentatively  titled  "The 
Perfumed  Trap,"  which  went  into  produc- 


tion last  week  under  the  direction  of  Victor 
Schertzinger. 


"Just  Married,"  by  Anne  Nichols,  is  de- 
finitely set  as  the  first  of  a  series  of  Para- 
mount pictures  to  co-star  Ruth  Taylor  and 
James  Hall.  William  Austin  and  Arnold 
Kent  have  been  chosen  for  parts.  Frank 
Strayer  will  direct. 


"Follow  Through"  will  be  the  title  of 
the  latest  Hal  Roach  comedy  co-starring 
Stan  Laurel  and  Oliver  Hardy.  The  action 
was  filmed  at  the  Riviera  Country  Club  and 
the  Westward  Golf  Course. 


John  Farrow,  23-year  old  Australian 
scenarist,  novelist  and  playwright,  has  re- 
newed his  contract  with  Paramount.  His 
first  novel  will  be  off  the  press  this  fall. 
His  present  work  for  Paramount  is  the 
script  of  "The  First  Kiss."  Lane  Chandler 
has  been  added  to  the  latter  picture. 

Additions  to  the  cast  of  M-G-M 's  "Ex- 
cess Baggage"  made  last  week  include 
Cyril  Chadwick,  Greta  Granstedt,  Kath- 
leen Clifford,  Tom  Dugan  and  Ricardo 
Cortez. 


Supporting  characters  in  "Hot  News,"  a 
Paramount  film,  will  be  Mario  Carillo,  May 
Wallace,  Ben  Hall,  Jack  Woody,  John  Kolb 
and  Gina  Corrado. 


Mae  Busch  has  been  signed  by  M-G-M 
for  a  role  in  Lon  Chaney's  "While  the 
City  Sleeps."  Appearing  as  detectives  in 
this  picture  will  be  Charles  Brinley,  one  of 
the  screen's  pioneer  actors,  Frank  New- 
burg  and  Eddie  Kane. 


F.  Richard  Jones  has  been  engaged  by 
Paramount  to  handle  the  megaphone  on 
' '  The  Water  Hole, ' '  a  new  Zane  Grey  story 
in  which  Jack  Holt  will  star. 


Raoul  Paoli,  French  actor,  is  to  have  one 
of  the  featured  roles  in  "Kit  Carson," 
Fred  Thomson's  next  for  Paramount.  He 
and  Thomson  were  competitors  at  the  Inter- 
Allied  Games  held  in  Paris  after  the  Ar- 
mistice. 


Howard  Estabrook,  scenarist,  and  Robert 
Milton,  New  York  producer  and  stage  di- 
rector, are  new  names  added  to  Para- 
mount's  production  forces  on  the  coast. 
Estabrook  is  to  work  on  the  first  starring 
vehicle  for  Buddy  Rogers.  John  Mankers, 
writer,  has  also  signed  a  contract  with 
Paramount,  a  renewal  of  his  old. 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  V. 


^^^^^^^^ 


Matchless 


oMisical  Attraction 


cAo  feature  of  the  magnificent 
neu)  y(&eu)  -  United  Artists  -  Penn 
Theatre  at  Pittsburg  u)as  more  en- 
thusiastically received  than  the 
utonderful  Robert  MM-ten  PMhar 
monic  UnitQi^an. 

Z/he  World's  leading  showmen 
everywhere- themore  progressive 
exhibitors,  are  taking  advantage 
of  the  box  office  Value  of  the  ^ 
Robert  Marion  Unit  Organ 

Robert  Morton  Organs  are  distinc- 
tively different  from  all  others.  Unap  - 
proached  grandeur  and  beauty  of  tone. 
Greater  orchestral  and  theatrical  re  - 
sources  and  structural  improvements  fomd 
in  no  other  instrument,  make  it  the  ^ 
supreme  musical  instrument  of  all  time. 


May  19,  1928 


|/ 


If  I  e  v/5 " 


Reg.  U.  S.  Patent  Office 


Vol.  XXXVII  No.  20 


Los  Angeles 


Entered  as  second-class  matter  April  22.  1926.  at  the  Post  Office  at  A'rro  York 
under  act  of  March  3,  1879 

Published  Weekly— $2.00  a  Year 

Neiv  York 


PRICE  20  CENTS 


Chicago 


fWu^iilzER  Organs  dominate  Florida 


hat  smart  show- 
men look  for  in 
1928-29  product 
announcements 


Cjj  Not  gaudy  colors.  Not  smart  cracks 
dished  up  in  trick  type.  Not  has-been  or 
synthetic  stars.  Not  run-of-the-mill,  old- 
fashioned  pictures.    Not  good  pictures  for 


which  there  is  no  advance  demand  from 


the  public.  What  you  look  for  are  the  sure- 
fire naturals,  the  pictures  you  can  tell  six 
mouths  before  you  ])la\  them  that  they  will 
pack  your  house,  t  The  Harold  Lloyds  and 
the  Clara  Bows  and  the  Emil  Jannings  and 


the  Richard   Dixes  and  the  "Winds'"  and 


3  lie  Wedding  March."  And  "Canary  Murder  Case/'  which  you  and  your  wife 
and  200,000  folks  have  been  reading  and  talking  about.  And  new  up-and- 
coming  favorites  like  Charles  Rogers,  Esther  Ralston,  Wray-Cooper  and  Hall- 
Taylor,  idols  of  the  young  16-30  crowd  from  which  yon  draw  70%  of  your 
audiences.  ^  Short  features?  It's  Paramount  News  that  attracts  your  attention 
he  cause  the  public  and  the  trade  are  talking  about  how  much  swifter,  breezier, 
better  it  is  than  the  others.  It's  always  an  asset  to  your  house  to  offer  the  best. 
And  Christie  Comedies,  which  play  more  de  luxe  theatres  on  merit  than 
several  other  companies'  comedies  combined.  The  only  really  nationally 
advertised  short-comedy  stars.  You  want  the  rest  of  the  Paramount  shorts 
line-up  too.  They're  outstanding.  Cfl  Buying  product  is  simplified  this  year. 
The  important  pictures  that  the  smart  showman  looks  for— specials,  features, 
news  reel,  shorts— are  all  in  one  group 


PAR  AMOUNT'S  WHOLE  -  SHOW 

PROGRAM 

Specials 

Star  Hits 

Harold  Lloyd 

Wolf  Song 

3  Richard  Dix 

1  Model  of  Montmarte 

Wedding  March 

Dirigihle 

4  Geo.  Bancroft 

Shorts 

1  (  lara  Bow 

3  Richard  Dix 

2  Emil  Jannings 
Canarj  Murder  Case 
Beggars  of  Life 

[Tie  Tong  War 
Crime  of  Interference 
The  Letter 
Tahiti  Nights 
Glorifying  American  Girl 
Perfumed  Trap 

Man  I  Love 

Hard  Boiled  Angel 

Living  Together 

Upstart  Gentleman 

Behind  German  Lines 

Burlesque 

4  Bebe  Daniels 

1  Esther  Ralston 

2  Pola  Negri 

3  Wray-Cooper 

2  Florence  Vidor 

4  Chas.  Rogers 

3  Taylor- Hall 

104  Paramount  News 
8  Vernon  Comedies 
8  Dooley  Comedies 
8  "Macduff"  Comedies 
8  "Confessions  of  a 

Chorus  Girl"  Comedies 
12  Great  Stars  and  Authors 

Road  Shows 

Wings 

Abie's  Irish  Rose 
The  Pa  trio  I 

'!  Vdolphe  Menjou 
3  Zane  Grey 

1  Thomas  Meighan 

2  MaeLean -Christie 
1  Sir  Harry  Lauder 

26  Krazy  Kal 

26  Inkwell  Imps 
2  Horton  Comedies 
Extra!  Byrd's  Flight  to 
the  South  Pole 

GOOD  NEWS! 


Emil  Jannings 

"The  Street  of  Sin" 


■■•% 


Clara  Bow 

"Ladies  of  the  Mob" 


George  Bancroft 

"The  Drag  Net" 


17  of  the  best 

Paramount  Pictures 

of  the  year 
between  now  and  August  1st 


Bere  Daniels 

"The  Fifty  Fifty  Girl" 
"Hot  News" 


RICHARD  Dl\ 

"Easy  Come.  Eas)  Go" 


POLA  NEGRI 
"Three  Sinners" 


Beery  -  Hatton 

4 4 The  Big  Killing" 


Florence  vidor 

4 4 The  Magnificent  Flirt' 


Fred  Thomson 

44 Kit  Carson" 
44 Sunset  Legion''1 


ADOLPHE  Menjou 
44A  Night  of  Mystery" 
44 His  Tiger  Lady" 


Jack  Holt 


4 4 The  Vanishing  Pioneer" 


Fields  -  Conklin 

44 Fools  for  Luck" 


Esther  Ralston 

44Half  a  Bride" 


Thomas  Meighan 

44The  Racket" 

(Produced  by  The  Caddo  Co.) 


re-read 
PAR  AMOUNT'S 
Announcement 
of  the 
Whole  Show 

Program 
for  1928-29! 


any  month  —  any  season  — the 
best  pictures  — the  most  pictures  are 

PARAMOUNT! 

THE  WHOLE  SHOW  FROM  MOTION  PICTURE  HEADQUARTERS! 


akinq  the  ORGAN  a 


LIVE  theatre  owners 
know  the  attracting 
power  of  good  music  in 
their  programs.  They  know  this  so  well  that  they  are  satisfied 
only  with  a  unit  pipe  organ  of  finest  make.  When  they  have 
such  an  organ,  they  advertise  it.  They  make  it  a  vital,  drawing 
part  of  their  entertainment. 


One  exhibitor  who  realizes  the 
value  of  featuring  the  organ  is 
Charles  Bayer.  In  his  Park  The- 
atre, Lehighton,  Pa.,  he  has  in- 
stalled a  Page  Unit  Organ.  The 
console  —  beautifully  finished  in 
stipple  gold  and  mahogany,  with 
three  manuals — is  on  an  elevator. 


Thus  the  organ  can  be  spot- 
lighted to  extraordinary  advan- 
tage. Special  organ  numbers  are 
given  to  delight  patrons,  with  the 
console  looming  above  the  pit  and 
level  with  the  stage.  An  idea  of 
the  elevating  mechanism  can  be 
gained  from  the  illustration  at  the 
right. 


Page  Unit  Organs 


Mr.  Bayer  has  learned  that  the  Page  Unit  Organ 
is  an  ideal  organ  to  be  featured.  So  have  other  exhi- 
bitors. It  is  known  and  honored  for  melody  of  un- 
forgettable richness,  soothing  warmth  and  pulsating 
fulness;  for  the  glorious  color  of  its  tone;  for  wonder- 
ful workmanship  of  the  best  materials. 

There  is  a  lesson  in  Mr.  Bayer's  experience.  His 


is  a  fine  theatre  in  a  city  of  less  than  10,000  popula- 
tion. What  he  has  done,  exhibitors  in  other  small 
cities  and  towns  can  do. 

Page  architects  are  ready  to  study  your  require- 
ments without  obligation.  Page  Unit  Organs  are 
easier  to  own  than  you  might  think.  Investigate — 
you  want  the  organ  your  theatre  deserves. 


THE  PAGE  ORGAN  COMPANY 

521  N.  Jackson  St.,  Lima,  Ohio 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


LEO,  THE  M-G-M  LION  IS 
ON  HIS  WAY! 

The  Most  Famous  Ballyhoo  World  'Four 
Since  Trackless  Train 

LEO,  the  Metro -Goldwyn- Mayer  Lion  makes 
his  personal  bow  to  the  audiences  of  the  world  in  a 
globe  tour  that  is  a  sensational  promotion  follow- 
up  to  the  Trackless  Train  (now  in  Australia). 
Leo's  tour  is  just  one  of  our  giant  promotion 
stunts  of  next  season. 


All  over  the   earth,   picture-goers   mow  The  sensational  airplane  flight  oj  Leo,  the 

M-G-M.    The  Trackless  Train  continues  M-G-M  Lion,  won  more  publicity  for 

its   world  tour  and  later  will   make   a  M-G-M  than  any  company  has  been  able 

triumphant  home-coming  tour  of  America.  to  build  up  in  years  of  national  advertising. 


The  wheels  of  industry  are  humming  with  the  greatest  prosperity  of  years 

THE  COMING  SEASON  WILL  BE 
THE  MOST  PROSPEROUS  IN  THE 
HISTORY  OF  THE  MOTION  PIC- 
TURE BUSINESS. 

A  financial  forecast  by  NICHOLAS  M.  SCHENCK 

Pres  ident  A  / etrq-Goldw  yn-A  fa  v<r 

FOR  many  days  I  have  been  collecting  opinions  from 
bankers,  statistical  experts,  market  analysts,  and — 

|J  continued  on  second  page  following  jj 


IT  is  their  general  conclusion  that  motion  picture  enter- 
prises are  due  for  the  greatest  boom  in  their  brief  history. 

NOTHING  halts  the  amusement  seeker  from  attending 
the  show  that  he  likes.  The  wide  variations  of  weekly 
receipts  prove  this.  So  the  1928-29  possibilities  rest 
squarely  on  the  calibre  of  the  photoplay  fare  and  the 
drawing  power  of  star  names. 

I  HAVE  recently  watched  the  workings  of  all  studios 
producing  pictures  and  I  am  confident  that  exhibitors 
will  receive  a  fine  average  of  product  from  all  leading 
producers. 

CHOOSE  your  pictures  with  discrimination.  Follow 
this  advice  and  I  am  confident  that  with  the  ability  of 
first-class  showmen  to  promote  their  wares,  1928-29  will 
be  the  biggest  season  you  have  ever  had. 


When  your 
attraction 
doesn't 
attract!  oh! 


But  when  you've 
got  what 
they  want! 
oft  boy! 


YOUR  THEATRE  depe 
on  YOUR  PICTURES 

GIVE  them  a  show!  That's  what  Mr.  and 
Mrs.  John  H.  Public  want  when  they  set  out 
to  buy  tickets  somewhere  in  your  town.  You 
may  have  a  wonderful  organ  in  your  theatre 
and  a  cooling  plant  that  actually  cools.  But  if 
you  haven't  got  the  product,  you  haven't 

j£  continued  on  second  page  following  j| 


••\\c  can  yet  scats  tor  that  picture  across  the  street." 

"I'D  RATHER  STAND  ON  LINE  AND  SEE  THIS 
METRO-GOLDWYN-MAYER  PICTURE.  THEY'RE 
ALWAYS  GOOD.'' 


Greta  Garbo 

The  Jf^i or  Id 's  Newest 
Screen  Idol 


John  Gilbert  and  Greta  Garbo  will  appear  in  "THE 
CARNIVAL  OF  LIFE,"  a  Metro-Go Idwyn- Mayer  Special 

got  the  crowds.  Your  first  consideration  is  not  brick  and 
mortar — but  pictures!  Take  any  successful  exhibitor  and  ana- 
lyze his  success.  You'll  find  that  his  first  and  greatest  concern  has 
always  been  what  gets  on  his  screen.  That  policy  has  won  for 
Metro-Goldwyn-Mayer  some  1 0,000  steady  exhibitor  customers 
who  are  satisfied  and  happy  because  their  patrons  are  also  satis- 
fied and  happy.  The  faith  of  your  audience  that  they  will  always 
get  their  money's  worth  at  your  theatre  is  an  asset  no  exhibitor 
may  underestimate.  You've  got  what  they  want  when  you've 
got  Metro-Goldwyn-Mayer. 


FACTORS  THAT  SHOULD 
GOVERN  YOUR  BOOKING 
OF  A  PRODUCT 

WE'RE  glad  that  pictures  are  being  bought  today  on 
a  more  intelligent  basis  than  ever.  Picture-buying  is 
stripped  of  bunk.  Fair-minded  and  level-headed  theatre 
owners  realize  that  after  all  the  two  important  considera- 
tions in  signing  for  service  are  dependability  of  the  pro- 
ducing organization  as  reflected  in  the  calibre  of  produc- 
tion, and  the  quality  of  the  stars  offered  for  sale.  No  one 
in  the  industry  can  honestly  challenge  the  assertion  that 
M-G-M  has  the  greatest  group  of  star  names.  And  the 
calibre  of  M-G-M  production  over  the  four  years  of  our 
existence  is  a  matter  of  history. 

PICTURE  after  picture,  consistency  is  — 

^continued  on  second  page  following  j| 


The  keynote  of  Metro-Goldwyn-Mayer 


M-G-M  IN  1924-25:  His  Hour,  The  Navigator,  The  Snob, The  Silent  Accuser,  He  \\  ho  Gets  Slapped,  Sinners 
in  Silk,  So  This  Is  Marriage,  Excuse  Me,  Lady  of  the  Night,  Cheaper  to  Marry,  Wine  of  Youth,  The  Red  Lily,  The  Great  Divide. 


M-G-M  IN  1925-26:  The  Unholy  Three,  A  Slave  of  Fashion,  Pretty  Ladies,  Never  the  Twa  n  Shall  Meet, 
The  Midshipman,  The  Merry  Widow,  His  Secretary,  The  Black  Bird,  Ibanez'  Torrent,  Beverly  of  Graustark,  Brown  of  Harvard, 
Mike,  Road  to  Mandalay,  The  Barrier. 


M-G-M   IN    1926*27:  The  WaningSex.The  Temptress,  Upstage, War  Paint,  Tin  Hats,  Flesh  and  tl  I 
Tell  It  to  the  Marines,  Slide,  Kelly,  Slide,  Lovers,  Mr.  Wu,  Tillie  the  Toiler,  Rookies,  Twelve  Miles  Out,  The  Flaming  Forest. 


|  continued  n>i  scco)id  page  following  jj 


M-G-M  IN  1927-28:  Ben-Hur,  The  Big  Parade,  The  Student  Prince,  Love,  The  Enemy,  The  Fair  Co-ed, 
London  After  Midnight,  West  Point,  The  Divine  Woman,  The  Big  City,  The  Latest  From  Paris,  The  Smart  Set,  Across  to 
Singapore,  Laugh  Clown  Laugh,  The  Cossacks. 


METRO-GOLDWYN-MAYER 
HAS  THE  BEST  PRODUCT 
ON  THE  MARKET 

IN  AN  industry  given  over  to  the  extravagant  use  of  ad- 
jectives it  is  comforting  to  realize  that  when  all  is  said  and 
done  the  box-office  remains  to  tell  the  true  story.  That  is 
why  we  can  in  all  sincerity  print  the  statement  that  Metro- 
Goldw\  n-Mayer  makes  the  best  pictures.  The  box-office 
is  authority  for  the  statement  and  there  are  thousands  of 
exhibitors  who  gladly  bring  testimony  from  their  personal 
experience  that  M-G-M  product  returns  them  the  best 
profits.  That  has  been  the  case  during  the  past  four  years 
of  M-G-M's  existence  and  you  may  be  sure  it  will  be  true 
again  in  1928-29  and  thereafter. 

|[  continued  o>i  second  page  following  jj 


1928-1929 

THE  YEAR  OF  YOUR  GREATEST 
PROSPERITY 


METRO-GOLDWYN-MAYER 

presents 


including  the  following: 


J|  continued  on  second  page  following 

NOTE-Several  corrections  have  been  nec 
of  1928-29  product  as  shown  here.  Th< 

44.   The  last  page  in  this  insert  shows  t 


3  SPECIALS 

SHOW  PEOPLE 

MARION  DAVIES  -  WILLIAM  HAINES 

A  unique  box-office  attraction,  in  which  appear  Charlie  Chaplin,  Douglas  Fairbanks,  Norma 
Talmadge,  John  Gilbert,  William  S.  Hart,  Renee  Adoree,  Mae  Murray,  Leatrice  Joy,  Rod 
La  Rocque  and  most  of  the  leading  stars  of  I  [ollywood.   King  Vidor,  director. 

THE  CARNIVAL  OF  LIFE 

JOHN  GILBERT  -  GRETA  GARBO 

Fresh  from  their  triumph  in  "Love,"  the  most  sensational  pair  of  screen  personalities  the  in- 
dustry has  ever  known  now  appear  in  a  drama  of  St.  Moritz,  playground  of  wealth  and  beauty. 
Clarence  Brown,  director  of  "The  Trail  of  '98"  and  "Flesh  and  the  Devil,"  is  making  it  ! 

THE  LOVES  OF  CASANOVA 

Those  who  have  followed  box-office  history  abroad  know  of  the  unique  success  of  "Casanova" 
the  romantic  picture  marvel.  It  has  been  obtained  for  the  American  public  by  M-G-M  and 
as  "The  Loves  of  Casanova"  will  be  one  of  the  talked  about  pictures  of  the  coming  year. 


NAMES  THAT  RECALL  FAMED  HITS  ARE  ON  M-G-M'S  BIG  DIRECTORIAL  ROSTER 


CLAKKNCE  BROWN  KING  VIDOR  TOD  BROWNING  FRED  NIBLO  VICTOR  si  AM  ROM 


M-G-M  PRIDES  ITSELF  ON  HAVING  THE  SCREEN'S  LEADING  DIRECTORS 


WILLIAM  NIGH 


MONT  A  RF.LL 


ROBFRT  7..  LEONARD 


3 
3 


4 


2 


LON  CHANEY 

While  The  City  Sleeps 

2  more  at  present  untitled 

GRETA  GARBO 

Tiger  SI/)/ 

By  Elinor  Glyn 

Single  Standard 

and  i  more  at  present  untitled 

WILLIAM  HAINES 

Excess  Baggage 

and  3  more  at  present  untitled 

RAMON  NOVARRO 

Gold  Braid 

and  i  more  at  present  untitled 

M-G-M  is  making  a  sequel  to  "The  Midshipman, "an  announce- 
ment that  should  brine  joy  to  every  showman  heart.  A  wonder- 
fully winning  role  tor  Ramon  Novarro,  "Gold  Braid"  has  even 
more  color,  elitter  and  romantic  thrill  than  its  illustrious 
predecessor. 


FDWARD  SEDGWICK 


G FORGE  HII 


It  would  be  difficult  to  imagine  a  more  gold  n  opportunity  than 
is  presented  in  the  stellar  beauty  of  Miss  Garbo.  the  engrossing 
Story  written  by  F.I  in  or C!vn  an, I  its  sure-fire  titIe"TigerSkitl" 


"Excess  Baggage,"  the  long-run  Broadway 
plus  by  John  McGowan,  is  an  ideal  vehicle 
for  handsome  Bill  Haines.  It  has  all  those 
ha  ppy  qualities  of  youth. romance  and  thrills 
that  are  after  all  what  the  public  truly  wants. 


WIELDERS  OF  THE  MEGAPHONE   NOW   DIRECTING   1928-29  PRODUCT 


JAMFS  CRL/1 


DW  \RD  STTHFR1.  \NI>         \1  M  OM  M  ST.  CLAIR 


S \M  WOOD 


*CK  CONWAY 


M-G-M  HAS  MORE  WELL-KNOWN  SHOWMAN  -  DIRECTORS  THAN  ANY  COMPANY! 


\U.AN   I  )\\  AN 


CHESTt.R  FRANKLIN 


!<>11N  P  M  C  VRTHY 


NICK  GRINDE 


HARR1    HI  Al  MOVI 


The  popular  screen  personality  in  a 
story  commensurate  with  his  top  posi- 
tion in  the  film  world.  "The  Devil's 
Mask"  is  everything  that  your  pa- 
trons could  command  in  a  clashing, 
romantic,  colorful  John  Gilbert  star- 
ring production. 


2 


JOHN  GILBERT 

The  Devil's  Musk 


v. 


4 


and  i  more  at  present  untitled 


NORMA  SHEARER 


Ballyhoo 


and  3  more  at 
present  unti  tied 

M-G-M  is  delighted  to  he  able 
to  offer  you  "Ballyhoo,"  the 
year's  novel  sensation  by  Beth 
Brown  as  a  Norma  Shearer 
production. 


QUERY 

How  many  times 
have  you  played 
"THE  BIG  PAR  \I)K' 
and  "BEN  HUR"  : 


II  j  .1  Hi 


li 


BETH 
BROWN 


I  RANK  CAPRA 


I'HKT  W  I  I 


W.  S.  \  AN  I)*!  K  I 


O  BUSTER  KEATON  (/  7 

The  Camera  Man  are  now  being  pro- 

and  i  more  at  present  untitled  duced  by  Metro- 

M-G-M  nave  you  Buster  Keaton  in  "The  Navigator"and  Crtil/imvn         1  /  ivrr 

M-G-M  has  now  developed  an  equally  great  comedy  idea,  KJ  "u  wJn        lt  luJ  L  ' 

based  on  the  experiences  of  a  newsreel  camera  man.  hd-  ()fl  f.J}(,   | /_(/_  |  /  /fjf\ 

ward  Sedgwick,  famed  for  "Slide,  Kelly,  Slide,"  is  director.  f 

ft  continued  on  second  page  following^ 


KARL  DANE 
GEO.  K.  ARTHUR 

Camping  Out 

and  ]  more  at  present  untitled 
How  this  team  is  coming  along  is  a  source  of  real  pride 


LILLIAN  GISH 

The  Wind 


WIND 


"The  Wind"  is  one  of  the 
most  stirring  dramas  the 
screen  has  known.  The 
genius  of  Seastrom ,  director 
of  "Laugh,  Clown,  Laugh" 
is  in  it.  Lars  Hanson  ap- 
pears with  Miss  Gish. 


LEW  CODY  -  AILEEN  PRINGLE 

The  Baby  Cyclone 

The  famous  stage  success 
and  2  more  at  present  untitled 

George  M.  Cohan's  comedy  "The  Baby  Cyclone"  suits  this  merry 
pair  to  a  T.  The  play  had  a  long  and  profitable  run.  The  picture 
will  repeat ! 


Exhibitors  tell  us  that  the  quality 
standard  of  Tim  McCoy  pictures  is 
the  highest  of  any  in  his  field,  fir 
assured  this  quality  will  continue. 


TIM  McCOY 

at  present  untitled 


THE  VICTORY  THREE 

In  their  early  showings  these  important  attrac- 
tions have  truly  merited  the  name,  Victory 
Three.  For  immediate  playing:  John  Gilbert 
and  Greta  Garho  in  "Love";  Ramon  Xovarro 
and  Norma  Shearer  in  "The  Student  Prince"; 
"The  Enemy"  with  Lillian  Gish. 


continued  on  second  page  following 


ELECTRIC  LIGHT  NAMES 

on  the  M-G-M  Roster 

Renee  Adoree,  Lionel  Barrymore,  Eleanor  Boardman,  John  Mack 
Brown,  Edward  Connelly,  Joan  Crawford,  Frank  Currier, 
Marceline  Day,  Ralph  Forbes,  Lars  Hanson,  Cecil  Holland, 
Tenen  Holtz,  Gwen  Lee,  Polly  Moran,  James  Murray,  Conrad 
Nagel,  Bert  Roach,  Dorothy  Sebastian,  Fay  Webb,  {pictured 


COSMOPOLITAN  PRODUCTIONS 


Our  Dancing  Daughters 


This  unusual  story  by  Josephine  Lovett  is  an  up-to-the-minute  narrative  of  our  pleasure-mad 
generation.  Joan  Crawford,  John  Mack  Brown  and  Dorothy  Sebastian  head  an  all-star  cast  and 
Harry  Beaumont  is  director.  The  theme  and  its  selling  title  insure  it  a  syndication  and  promo- 
tion by  the  Hearst  nation-wide  resources  such  as  tew  serial  stories  have  merited. 


The  Tide  of  Empire 


A  story  of  epic  sweep  has  been  written  into  a  best-seller  novel  by  the  ever  more  popular  Peter 
B.  Kyne.  Unquestionably  the  author  had  the  screen  in  mind  when  he  wrote,  for  the  result  is  a 
marvelous  picture  subject.  In  the  all-star  cast  are  Joan  Crawford  anil  James  Murray.  Allan 
Dwan  is  director.  Plus  nation-wide  Hearst  serialization  and  advertising. 


Help  Wanted! 


The  circulation-builders  of  the  Hearst  organization  picked  this  thrilling  drama  of  today  because 
they  know  what  the  public  wants  in  serial  stories.  That's  why  it's  going  to  be  a  great  audience 
picture. 


ELECTRIC  LIGHT  HITS 


The  Bellamy  Trial 


In  obtaining  picture  rights  to  the  well-known  mystery 
"The  Bellamy  Trial,"  by  Frances  Noyes  Hart,  M-G-M 
has  won  the  prize  Saturday  Evening  Post  serial  story 
ami  novel  of  years.  Monta  Bell,  director,  has  picked  a 
great  cast  headed  by  I.eatrice  Joy. 


The  II  onder  of  II  omen 


Ever  since  "Flesh  and  the  Devil"  the  Hermann  Stidermann  story  which  made  picture  history, 
M-G-M  has  planned  to  bring  forth  another  great  novel  by  this  same  author.  "The  Wonder  of 
Women,"  based  on  Sudermann's  book  "Stephen  Tromholt's  Wife,"  is  comparable  in  many  re- 
spects to  "Flesh  and  the  Devil"  and  promises  to  be  an  important  offering  ot  next  season. 


A  Free  Son  I 

The  sure-fire  qualities  ot  Adela  Rogers  St.  Johns'  powerful  theme  were  so  apparent  when  this 
well-known  story  ran  in  Cosmopolitan  Magazine  that  it  subsequently  became  a  Broadway  play, 
enjoying  marked  success.    It  will  he  an  outstanding  production  of  the  new  season. 


AUG.  StPf    OCT    NOV     DEC    JAN     FEB  KWA 


i — 

r 

t 

A  nationwide  survey  reveals  the  fact  that  within  eight  months 
M-G-M  has  climbed  to  leadership  in  distribution  of  Shorts 
and  Newsreels.    The  period  is  from  last  August  to  March. 
M-G-M' s  lead  over  this  field  is  increasing  daily. 


IN  SHORT  PRODUCT 
>  M-G-M  HAS 

TAKEN  (»?« >■'■•>"■')  LEADER- 
SHIP 

—and  Ivith  our  J928-29  plans,  it  doesn't  seem  likely 
that  any  company  can  approach  the  M-G-M  standard 
of  Junior  Feature  production. 

BUYING  l  ort  product  just  to  fill  time  on  a  pro- 
gram has  stopped  since  Metro-Goldwyn-Mayer 
entered  the  field  of  Junior  Features.  For  the 
coming  season  of  1928-29  you  can  be  sure  this 


continued  on  second  page  follow ying 


quality  will  be  carefully  maintained. 
M-G-M's  first  season  was  a  sensa- 
tional success,  outdistancing  all  com- 
petitive records  for  playing  time 
previously  established.  The  plans 
for  our  second  season  make  it  a  cer- 
tainty that  henceforth  all  exhibitors 
must  look  to  M-G-M  for  their  short 
product. 


Metro^o/cfay/i^vjayer  pi**** 


GOO 
MILES  WITH 
LINDBERGH 


',/o,ouo  Miles  wilh  Lindbergh"  is  typical  of 
the  new  outlook  M-G-M  has  given  to  the 
Short  Subject  market. 


DON'T  BE  A  GAP! 


1 


—  any  exhibitor  who  by  any  chance  is  not 
playing  IOO°/0  M-G-M  is  doing  his 
theatre  and  his  public  a  gra  ve  injustice 


Metro- Goldwyn  -  Mayer  is  far  and  away  the  best  product  on  the  market 
tor  every  exhibitor  in  the  country.  There  is  no  reason  why  every  possible 
exhibitor  should  not  play  voo°q  M-G-M.  Wherever  there  are  exhibitors 
who  by  any  chance  do  not  play  eoo%  M-G-M,  it  is  because  something 
is  lacking  in  the  exhibitor  or  else  he  has  not  hilly  comprehended  our 
service.  Over  10,000  theatres  now  play  M-G-M.  When  each  exhibitor 
realizes  what  M-G-M  can  mean  to  him  that  gap  (small  though  it  is)  will 
be  closed.  AWAKE  EXHIBITORS  WHO  ARE  BACKWARD! 
DON'T  BE  A  GAP! 


OUR  1928-'29 
SHORT  SUBJECT 
PRODUCT 


r 

THEY  DIDN'T  DO  RIGHT 
BY  NELL! 

Do  you  realize  Ihtit  up  to  the  time  Metro- 
Goldwyn-Mayer  enltreJ  the  Short  Subject 
Field,  these  important  little  attractions 
were  the  step-children  of  the  industry. 

M-G-M  HAS  GIVEN  SHORTS  A  NEW 
MONEY-VALUE  AT  THE  B.  O. 


10 
10 


HAL  ROACH  Comedies 

The  Greatest  Product  in  the  History 
of  the  Short  Feature 

OUR  GANG 

The  happiest  group  of  joy-artists  in  the  short  comedy  field  have 
a  grand  new  bag  of  tricks  for  their  millions  of  admirers.  The  bright 
spot  on  any  program.    They  draw  money. 

STAN  LAUREL 
OLIVER  HARDY 

Not  in  all  picture  history  has  there  been  so  amazing  a  success  as 
this  hilarious  team.  One  hit  after  another  have  made  them  a  sure- 
fire money-maker.  Wait  'till  you  see  what's  lined  up  for  these  boys 


next  season. 


10 
10 


CHARLIE  CHASE 


In  a  class  by  himself,  the  comedian  de-luxe  of  his  field.  He  has  won 
a  loyal  ticket-buying  following  with  class  comedies  and  he'll  keep 
those  folks  coming  again  in  '28-29. 


ALL  STAR 


6  GREAT  EVENTS 

in  technicolor 

Among  next  season's  subjects  being  considered  for 
this  beautiful,  colorful  series  of  M-G-M's  distin- 
guished Great  Events  are:  Theodore  Roosevelt, 
Stonewall  Jackson,  The  Fall  of  the  Alamo, 
Abraham  Lincoln,  Marie  Antoinette,  John  Paul 
Jones,  Christopher  Columbus  and  others. 


1  S 


26  ODDITIES 

M-G-M  has  again  arranged  to  offer  in  the  new 
season  26  of  the  amazing  U  FA  Oddities.  These 
single-reel  gems  have  proved  perfect  in  rounding 
out  a  program,  and  the  range  of  new  subjects 
assures  exhibitors  an  even  more  intensely  inter- 
esting  series. 


-G-M  NEWS 


104  issues 

M-G-M  points  with  pride  to  the  thousands  of 
satisfied  exhibitors  who  now  play  M-G-M 
News  twice  each  week.  Naturally,  with  the 
world-wide  news  sources  of  the  Hearst  or- 
ganization and  the  constant  growth  of  its  news- 
reel  facilities,  plus  the  enterprise  of  M-G-M 
personnel,  it  is  only  logical  that  all  exhibitors 
must  inevitably  turn  for  their  newsreel  service 
to  the  superior  M-G-M  News. 


Twice  each  week 


"LOOKS  LIKE  THE  BIGGEST 
YEAR  OF  ALL" 


With  M-G-M"  s  line-up  of  Features 
and  Shorts  you  have  a  right  to  expect 
that  1928-29  will  be  your  boom  year. 

THE  present  era  ot  prosperity  means  that  the 
public  has  plenty  of  money  to  spend.  It's  up 
to  you  to  get  that  money  with  the  best  drawing 
product  you  can  put  into  your  show-shop.  The 
experience  of  10,000  exhibitors  in  the  past 
year  has  been  that  with  a  complete  M-G-M 
quality  show,  feature,  shorts  and  newsreel,  t  heir 
business  lias  shown  a  consistent  growth.  ^  our 
theatre  is  only  as  important  as  its  produc  t.  (Jet 
the  big  money  with  M-G-M  service.  Don't  be 
a  gap! 


M-G-M  players  are  the  fans'  favorites! 


SUMMARY  OF  1928-1929 
Metro-Goldwyn-Mayer  Pictures 


3 


4 
3 
4 
2 
2 
4 
2 
1 


SPECIALS 
SHOW  PEOPLE 

Marion  Davies 
William  Haines 

THE  CARNIVAL 
OF  LIFE 

John  Gilbert 
Greta  Garbo 

THE  LOVES  OF 
CASANOVA 

LON  CHANEY 

While  the  City  Sleeps 
;ind  3  others 

GRETA  GARBO 

Tiger  Skin,  Single  Standard 
and  I  more 

WILLIAM  HAINES 

Excess  Baggage 
and  3  more 

RAMON  NOVARRO 

Gold  Braid 
and  l  more 

JOHN  GILBERT 

The  Devil's  Mask 
and  i  more 

NORMA  SHEARER 

Ballyhoo 
and  3  more 

BUSTER  KEATON 

The  Camera  Man 
and  I  more 

LILLIAN  GISH 

The  Wind 


4 

3 

6 

3 


3 


40 


104 
6 

26 


KARL  DANE 
GEO.  K.  ARTHUR 

Camping  Out 
and  3  more 

LEW  CODY 
AILEEN  PRINGLE 

The  Baby  Cyclone 
and  2  more 

TIM  McCOY 


COSMOPOLITAN 
PRODUCTIONS 

Our  Dancing  Daughters 
The  Tide  of  Empire 
and  i  more 

ELECTRIC  LIGHT 
HITS 

The  Bellamy  Trial 
The  Wonder  of  Women 
A  Free  Soul 

HAL  ROACH 
COMEDIES 

to  OUR  GANG 

to  STAN  LAUREL-OLIVE  R  HARDY 
io  CH  ARLEY  CI  I  AS  I 
io  ALL  STAR  (with  Max  Davidson, 
Viola  Richards,  Martha  Sleeper,  etc. ) 

M-G-M  NEWS 

(Twice  Weekly  i 

M-G-M  GREAT 
EVENTS 

(entirely  in  Technicolor) 

M-G-M  ODDITIES 

(a  sensational  new  series  of  UFA 
world-wide  gems) 


PLAY  M-G-M  100  PER  CENT- DON'T  BE  A  GAP! 


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Out  In  June 

The  Spring  Edition  of 

Theatre  Building  and  Equipment 

Buyers  Guide 

featuring  theatres  designed  by 

Thomas  W*  Lamb,  Architect 

Twelve  pages  of  colored  illustrations,  special 
editorial  and  pictorial  review  of  theatre  arch- 
itecture* Also  complete  buying  index  for  the 
purchase  of  all  types  of  theatre  equipment* 

Make  All  Advertising  Reservations  Now 


MOTION  PICTURE  NEWS,  Inc. 


The  Boys  Are  i 
Getting  Rough  I 

(No.  585— Straight  from  the  Shoulder  Talk  hy  Carl  Laemmle, 
President  of  the  Universal  Pictures  Corporation) 

SOME  OF  UNIVERSALE  COMPETITORS  ARE  GETTING  ROUGH. 

SOME  OF  THEM  ARE  ALMOST  NAUGHTY  AND  NASTY  IN  THEIR  FRANTIC 
efforts  to  explain  to  you  why  they  are  not  prepared,  as  Universal  is,  to  show  you  conv 
pleted  pictures  instead  of  words  for  the  coming  season. 

TUT,  TUT,  COMPETITORS! 

BE  GENTLEMANLY.  TRY  TO  AVOID  GUTTER  TACTICS  AS  MUCH  AS 
your  nature  will  permit.  Don't  let  anything  get  your  goat— not  even  the  fact  that  Universal 
has  twenty*six  of  its  pictures  completed  and  ready  to  show! 

IPS  NEVER  BEEN  DONE  BEFORE  BY  ANY  COMPANY— BUT  UNIVERSAL 
has  always  liked  to  do  things  which  have  never  been  done  before. 

I  REALIZE  THAT  IT  IS  A  TERRIBLE  HANDICAP  FOR  OTHER  COMPANIES 
to  face.  I  realize  that  it  is  a  tough  job  for  a  salesman  of  another  company  to  try  to  sell  words 
to  the  exhibitor  while  the  Universal  salesmen  are  offering  pictures  ready  for  screening. 

YOU  SEE,  MR.  EXHIBITOR,  UNIVERSAL  NOT  ONLY  HAS  THE  PICTURES 
— but  has  them  completed  and  ready  to  show — 26  of  them!  Never  in  the  history  of  the 
business  has  any  company  been  able  to  offer  this  many  on  the  screen  and  not  merely 
in  the  fancy  announcements! 

SOME  OF  OUR  COMPETITORS  ARE  QUITE  FRANTIC  ABOUT  IT.  THEY 
ask  you  to  pay  no  attention  to  our  completed  pictures,  but  to  wait  for  their  promises. 

YOU'VE  BEEN  PLAYED  FOR  A  SUCKER  MANY  A  TIME,  BUT  THIS  IS  THE 
season  when  you  are  going  to  buy  with  your  eyes  open  —  and  Universal,  as  usual,  is  the 
one  to  open  'em! 

NO  PRINTED  ARGUMENT  IN  THE  WORLD  CAN  POSSIBLY  ANSWER  THE 
Universal  challenge — pictures  completed  and  ready  to  show! 


IS  IT  ANY  WONDER  THE  BOYS  ARE  GETTING  ROUGH  AND  A  BIT 
frantic? 


HOLLYWOOD 


A  NEW  DEPARTMENT 


Starting  with  this  week's  issue* 
Turn  to  page  1695 

All  the  activities  of  Filmdom's  Capitol 
thoroughly  covered  and  concisely  presented  by 
our  West  Coast  Staff.  This  department  will 
keep  you  informed  of  current  happenings  every 
week. 


BOOKING  GUIDE 


STUDIO  DIRECTORY 


Will  be  a  complete  reference  to  all  produc- 
tions and  an  accurate  rating  on  box-office 
success  and  performance. 


MOTION  PICTURE  NEWS 


AND 


Issued  in  September 


Write  for  Biography  Blank 


729  Seventh  Avenue, 
New  York  City,  N.  Y. 


Hollywood  Security  Bldg. 
Hollywood,  Calif. 


our 


TREASU  RES 


HERE ' 


2f? 


FBO 


SENSATIONAL 
LINE-UP  FOR 

1928*29 

booms  into  port  amid 
thundering  acclaim  of 
exhibitors  all  over  the 
country! 


GREAT  SPE 

"THE  PERFECT  CRIME" 

with  CLIVE  BROOK,  IRENE  RICH 

"BLOCKADE" 

Colossus  of  Sea  Thrillers  with 

ANNA  Q.  NILSSON 


GREATER 


James  Oliver  Curwood's 

"THE  YELLOWBACK" 
"STOCKS  AND  BLONDES" 

with 

JACQUELINE  LOGAN 

and  other  stars 

Stirring  Love  Dramas  backed  by 

"STOLEN  LOVE" 

by  Hazel  Livingston 

"LOVE  IN  THE  DESERT" 

Box-office — Nothing  else  But! 


"THE  RED  SWORD" 

Tense  Drama  in  the  Flaming  Land  of  the  Czars'. 
Harold  McCrath's 

"DANGER  STREET" 

with  WARNER  BAXTER, 
MARTHA  SLEEPER 

Directed  by  Ralph  lnce 
Tremendous  Hearst  Circulation! 

"SALLY'S  SHOULDERS" 

by  Beatrice  Burton 

"THE  JAZZ  AGE" 

Destined  to  Rock  the  Nation! 


JIAL  PRODUCTIONS 


"GANGWAR" 

The  Ultimate  in  Underworld  Thrillers! 

"THE  CIRCUS  KID" 

with  FRANKIE  DARRO 

Poodles  Hanncford  and  world-famed  circus  troupe  in  cast! 
Directed  by  RALPH  INCE 


ii 


HIT  OF  THE  SHOW 

Ralph  lnce's  Epic  of  Life  Backstage 
with  Joe  E.  Brown,  Gertrude  Olmsted,  Gertrude  Astor 

"TAXI  13" 

with  screen's  Greatest  Comedian  CHESTER  CONKLIN 
Directed  by  MARSHALL  NE'LAN 


GOLD  BONDS 


l  uio  Mighty  FBO-True  Story  Productions 
"SINNERS  IN  LOVE"  GIGANTIC  CONTEST  STORY 

Already  Published  in  True  Story  TO  BE  CHOSEN  ! 

Bached  by  tremendous  combined  circulation  of  Macfadden  Magazines 


"THE  AIR  LEGION" 

Supreme  Ait  Mail  Spectacle ! 

"TROPIC  MADNESS" 

with  ANNA  Q.  NILSSON 

"HEY  RUBE" 

ailing  Super-thriller  of  the  Carnival  Racket  '■ 


"VOICE  OF  THE  STORM" 

Stupendous  Melodrama  of  the  Telephone  Service  .' 

"SINGAPORE  MUTINY" 

with  RALPH  INCE 

as  star  and  director 

"LEST  WE  FORGET" 

A  stirring  tribute  to  America's  Bravest i 


"  HARDBOILED  ' 

by  Arthur  Somers  Roche 

"CHARGE  OF  THE 
GAUCHOS" 

with  JACQUELINE  LOQAN, 
FRANCIS  X.  BUSHMAN 

THE  CONVICT'S  SON" 

Million  Volt  Melodrama 

with  RALPH  INCE 
H.  C.  Winter's 

"DOUBLE  CROSSED" 

Comedy  Drama  Knockout ! 


"SKINNER  STEPS  OUT" 

Henry  /rting  Dodge  at  his  Best! 

"THE  RECORD  RUN" 

Stirring  Railroad  Drama 

with  RALPH  INCE 

as  star  and  director 

'KING  OF  THE  KLONDIKE" 

An  Avalanche  of  Thnlls! 

"HIS  LAST  HAUL" 

ScaUing  Drama  of  Souls  Seared  by  Sin! 


WESTERN  SPECIALS 

A  new  and  epochal  page  in  the  amazing  career  of 
this  mighty  figure  of  the  Show  World  ....  Now 
at  the  absolute  Top  of  His  Box -Office  Powers! 


1928-29 


ING  TITLES  —  GREAT  DIRECTORS! 


In  addition  to  which  there  will  be  the 


WORLD'S  GREATEST  RODEO  OF  WESTERN 
STARS  AND  BOX-OFFICE  ATTRACTIONS 


FBO's  Boy  Wonder 


BUZZ  BARTON 

In  Seven  Whizzing  Wild  West  Shows! 
Everything  Bigger  this  Season  .  .  including  the  Kid  himself! 


Smashing  Stories!  Brand  'New  Thrilb! 

TOM  TYLER 

FRANKIE  DARRO  and  Pals 

in  SEVEN  Daring  Sensational  Westerns ! 


SUPERLATIVE  OUTDOOR  HEAD-LINERS  AND  PRODUCTIONS 


A  Hit  Last  Season  .  .  A  Sensation  in  28-29.' 

BOB  STEELE 

in  SIX  Headlong  Action  Melodramas! 
New  Characters !  New  Ideas ! 


The  Invincible  Dog  Star 

RANGER 

In  Four  Thrilling  Action  Shows! 


MAMMOTH  PROGRAM  OF  SHORT  FEATURES 

Including  Four  Nationally  Publicized  Comedy  Series 


H.  C.  Witwer's 

"RACING  BLOOD"  SERIES 

Cosmopolitan  Magazine  Stories 
™th  AL  COOKE  and  ALBERTA  VAUGHN 


Circulation  Scoop  of  the  Year 

BARNEY  GOOGLE 

[in  the  flesh] 

Famous  Hearst  Newspaper  Comic  Strip 


Fontaine  Fox's  12  ^~u'°  ^ee'  R'ot5  in  Flesh  and  Blood 

MICKEY  McGUIRE  COMEDIES  TOOTS  AND  CASPER 

World's  Most  Popular  Kid  Comedian  and  His  Gang  Rollicking  Hearst  Newspaper  Comic  Strip 

Produced  by  Standard  Cinema  Corporation,  Supervision  Larry  Darmour 


Walter  Futter's 

CURIOSITIES 

The  Movie  Side  Show  presented  by  Amedee  J.  Van  Beuren 


\ 


CLEAR  the  DECK  for  FAST  ACTION! 


When  these  showmen's  chests,  laden  with 
mighty  tales  of  adventure,  love,  romance, 
thrills  and  comedy  come  sweeping  into  your 
theatre,  you'll  need  plenty  of  room  for  the 
golden  flow  of  dollars  that  will  follow  in 
their  wak^\\\|\  \  J  ^V) 


Epochal  in  novelty,  colossal  in  theme,  stag- 
gering in  box-office  appeal,  FBO  s  1928-29 
Product  has  been  geared  at  road  show  speed 
to  meet  the  insistent  demand  for  BIGGER 
AND  BETTER  ENTERTAINMENT  / 

THIS  IS  YOUR  GREATEST  YEAR! 


/'  //// 


other  milestone 


in 

MOTION 
PICTURE 
HISTORY 


/A\WA\WA\WA\WA\WAW 


n^Dntro 


ucing 

A  Product  of 

Radio  Corporation  of  America 

General  Electric  Company 
Westinghouse  Electric  &  Mfg.  Co. 

Radically  Different 


FOLLOWING  years  of  intensive  re- 
search and  experiment  in  the  foremost 
electrical  and  acoustical  laboratories  of 
the  world,  the  Radio  Corporation  of 
America  announces  the  formation 
of  RCA  Photophone,  Inc.  for  the  pur- 
pose of  marketing  new  and  highly 
perfected  devices  for  the  recording  and 
reproducing  of  sound  on  motion  pic- 
ture film. 

Only  a  supremely  scientific  and  mechan- 
ical age  could  produce  a  mechanism  so 
superbly  efficient  as  the  RCA  Photo- 
phone, and  so  capable  of  revolutionizing 
present-day  motion  picture  values.  And 
only  an  industry  that  has  reached  the 
heights  of  the  motion  picture  business 
could  have  inspired  it. 


As  a  new  form  of  embellishment  of 
motion  picture  programs,  and  as  an 
aid  in  enhancing  the  effects  and  natural- 
ism of  motion  picture  productions,  RCA 
Photophone  marks  the  next  step  in 
advance  in  the  production  and  presen- 
tation of  motion  pictures — a  step  long 
prophesied,  and  inevitable. 

Differing  materially  from  all  other 
systems  in  its  achievement  of  complete 
practicability,  RCA  Photophone  restores 
to  the  motion  picture  theatre  its  origi- 
nal birthright  of  the  screen's  popularity. 

As  such,  it  promises  to  become  as  neces- 
sary an  element  of  every  theatre's  equip- 
ment as  its  theatre  chairs. 


/A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\  /A\ 


CA  Photophone 

Now — 


A  Perfect  "Sound  Film' 

That  All  Producers 
And  Theatres  Can  Use 


Far-Reaching  Advances 


RCAP 


PHOTOPHONE  embodies 
projection  and  acoustical 
improvements  of  far-reaching  signifi- 
cance. Nothing  approaching  it  in  tonal 
effectiveness  has  ever  before  been  offered 
motion  picture  theatres. 

The  human  voice  is  reproduced  by  RCA 
Photophone  as  a  real  voice,  rather  than 
the  emanation  of  some  mechanical  force. 
The  most  delicate  tones  of  a  symphonic 
orchestra  reach  their  hearers  with  all  the 
tonal  fidelity  of  the  original  orchestra- 
tion. There  is  absolutely  no  over-loading, 
no  distortion  or  unnatural  volume. 

Furthermore,  as  a  result  of  a  wholly  new 
sound  recording  process,  RCA  Photo- 
phone  films  last.  The  sound  track  of 
these  films  will  outlive  the  picture. 


In  the  production  of  motion  pictures, 
the  RCA  Photophone  will  add  the  vast 
entertainment  resources  of  the  radio  field 
to  those  of  the  film  industry. 

There  will  be  available  a  wide  selection 
of  full  length  motion  picture  productions 
from  front-rank  producing  organiza- 
tions, synchronized  with  symphonic 
orchestrations  and  dramatic  sound  effects. 
Also,  news  reels  and  novelty  films. 

The  new  RCA  Photophone  projection 
equipment  will  be  ready  for  installation 
intheatresjuly  1st.  Installation  prices  will 
vary  from  $4,000  to  $15,000,  depending 
upon  the  size  of  the  theatre.  The  equip- 
ment may  be  leased  at  exceptionally 
moderate  terms. 


Equipment  that  meets  every  requirement 


RCA  PHOTOPHONE  projection  equipment  may  be  installed  in  practically 
every  projection  booth  with  little  alteration. 

Standard  films,  without  the  sound  feature,  may  be  used  without  any 
change  in  the  RCA  Photophone,  as  may  all  types  ©/"talking  films."  The 
installation  of  RCA  Photophone  equipment  in  no  way  interferes  with 
the  projection  of  the  ordinary  picture. 

In  addition  to  a  wide  range  of  feature  productions,  news  reels  and 
novelty  films,  there  will  be  available  through  RCA  Photophone,  Inc.,  a 
large  selection  of  films  of  incidental  and  non-synchronized  music. 

For  theatres  desiring  only  reproducing  apparatus  for  incidental  and 
non-synchronized  music,  there  will  be  available  high  power  reproducers, 
providing  superlative  performances,  at  moderate  prices. 


Board  of  Directors  of  RCA  Photophone,  Inc. 


CORNELIUS  N.  BLISS 
PAUL  D.  CRAVATH 
CENERAL  JAMES  G.  HARBORD 
EDWARD  W.  HARDEN 

OWEN  D.  YOUNG 


EDWIN  M.  HERR 
DAVID  SARNOFF 
JAMES  R.  SHEFFIELD 
GERARD  SWOPE 


Officers  of  RCA  Photophone,  Inc. 

CHAIRMAN  OF  THE  BOARD 

General  James  G.  Harbord 

PRESIDENT 

David  Sarnoff 

Vice-President  E.  E.  BUCHER 
Technical  Vke-Pres.,  ALFRED  N.  GOLDSMITH 
Treasurer,  GEORGE  S.  DeSOUSA  Secretary,  LEWIS  MacCONNACH 

Comptroller.  CHARLES  J.  ROSS 

Board  of  Consulting  Engineers 

ALFRED  N.  GOLDSMITH         C.  \V.  STONE         S.  M.  KINTNER 

«  4  « 

Forward-looking  exhibitors,  when  in  New  York,  are  invited  to  investigate 
at  our  studio,  the  business-building  potentialities  of  RCA  Photophone. 

KCA  PHOTOPHONE  inc. 

411  FIFTH  AVENUE     NEW  YORK 

A  Subsidiary  of  the  Radio  Corporation  of  America 


YORK  air  conditioning 

Exempts  ijou  from  a  weather  tax 


The  York  Carbon  Dioxide  Com- 
pressor direct  connected  to  a 
synchronous  motor  has  been  spe- 
cially designed  to  meet  the  re- 
quirements of  the  theatre  field. 
Quiet  operation  and  the  compara- 
tively small  space  required  for 
this  part  of  equipment,  are  among 
its  many  advantages.  Economical, 
and  absolutely  dependable,  it 
represents  the  most  advanced 
equipment  for  air  cooling  and 
conditioning  requirements. 


tf3 


With  a  public  that  has  been  educated  to  comfort, 
— air  cooling  and  conditioning  is  today,  just  as 
important  as  a  modern  heating  plant  or  a  lighting 
system. 

It  is  no  longer  an  innovation  or  an  unusual  fea- 
ture. It  is  an  essential,  and  the  theatre  which 
neglects  this  phase  of  its  equipment  is  laboring 
under  a  handicap  that  the  best  show  cannot  off- 
set. 

York  Mechanical  Refrigeration  is  foremost  the 
world  over  in  every  phase  of  commerce  and  in- 
dustry where  controlled  cold  is  required. 

York  Engineers  have  brought  to  the  theatre  field 
their  knowledge  and  experience  which  has  made 
York  equipment  for  play  houses  successful  ana 
advantageous  from  every  operating  standpoint. 

Write  today  for  complete  information  regarding 
York  Air  Conditioning  equipment  in  your  the- 
atre. 

YORK 

ICE  MACHINERY  CORPORATION 


K 


m 


p 

T3*  


N     N  A 


Next  Week 

 The  most 

announcement 


Western  Electric 

SYSTEM 

of 

TALKING  PICTURES 


Adopted  by 


WARNER  BROTHERS  (VITAPHONE) 
FOX  FILM  CORPORATION  (MOVIETONE) 
PARAMOUNT  FAMOUS  LASKY  CORPORATION 
METRO-GOLDWYN-MAYER  CORPORATION 
FIRST  NATIONAL  PICTURES,  INC. 
UNITED  ARTISTS  CORPORATION 
UNIVERSAL  PICTURES,  INC. 


The  System  which  has  been  selected  by 
all  the  major  producing  companies  as 
their  standard  is  Western  Electric- 
product  of  the  world's  pioneers  in  com- 
munication— development  of  the  Bell 
Telephone  Laboratories — the  only  appli- 
cation of  sound  to  motion  pictures  now 
in  commercially  successful  use. 

For  two  years  an  outstanding  develop- 


ment in  the  field  of  entertainment,  West- 
ern Electric  equipment  is  now  installed 
in  more  than  300  theatres,  bringing  to 
audiences  all  over  the  country  pictures 
that  talk  and  sing  and  play. 

With  seven  great  producers  putting 
sound  into  their  pictures,  progressive  ex- 
hibitors everywhere  will  recognize  its 
significance  to  the  industry. 


For  information  as  to  theatre  equipments  address 

Electrical  Research  Products  inc. 

SUBSIDIARY  OF 

Western  Electric  Company 

250  WEST  57TH  STREET,  NEW  YORK,  N.  Y. 


THE  STANDARD  FOR  THE  INDUSTRY 


Covnt 
the 


SURS  andffcATUHED 
WVOWTtS 

What  other  com- 
pany can  show 
so  many  that  have 
-~c*Ai>  tinod  so  often! 

COLLEEN  MOORE 
RICHARD  BARTHELMESS 
CORINNE  GRIFFITH 
BILLIE  DOVE 
MILTON  SILLS 
CHARLIE  MURRAY 
DOROTHY  MACKA1LL 
JACK  MULHALL 

ALICE  WHITE 
KEN  MAYNARD 
Molly  O'Day 
Louise  Fazenda 

Ben  Lyon 
Anna  Q.  Nilsson 
Betty  Compson 
H.  B.  Warner 
Doris  Kenyon 
Marie  Dressier 
Gary  Cooper 
Ralph  Forbes 
Lowell  Sherman 

Greta  Nissen 
Gertrude  Astor 

Sam  Hardy 
Lilyan  Tashman 
Larry  Kent 
Maria  Corda 
Arthur  Stone 
Thelma  Todd 
Clive  Brook 
Lya  Mara 
Paul  Wegener 
Ian  Keith 
Douglas  Fairbanks,  Jr. 
Alma  Bennett 
Albert  Gran 
Marc  McDermott 
Natalie  Kingston 
Lucien  Littlefield 
William  Demarest 

Yola  d'Avril 
Edythe  Chapman 
Mary  Johnson 
Victor  Varconi 
Donald  Reed 
Mathew  Betz 
Paul  Vincenti 
John  Kolb 
Paul  Hurst 
Lucien  Prival 
Big  Boy  Williams 
Gustav  von  SeyfT  ertitz 
Jane  Winton 


mSIDfHf 
GROUP 

by 

WST 


Last  week.... 

What  a  week  in  Show  Busi- 
nessT 

The  entire  picture  trade 
dazzled  by  the  brilliance  of 
First  National's  President 
Group. 

No  wonder  there's  a  ncu 
sparkle  in  the  eyes  of  thou- 
sands of  showmen. 

They  KNOW  what  they'll 
do  with  product  like  that! 

Its  marvelous  potentialities 
have  given  the  entire  in- 
dustry a  NEW  LEASE  ON 
LIFE! 


Kjovm  me 


l    Signing  with  f  H\ST 

LIKE  BUYING 


Suppose  you  stood  in  Times  Square 
and  saw  Broadway  lined  with  the  BIG 
stage-hits  of  3  YEARS — 18  of  them — 
all  playing  simultaneously. 

You  see  the  box-office  lines — you  watch 
the  crowds  —  you  know  the  long-run 
records. 

The  PRESIDENT 

Gives  You  All  These 
?W  |3  FAMOUS 

And  Stories  From  Mass- 

21  *¥AR  FEATURES 


H  ere  are  some  of  the 
Long-  Run  R  ecords 
that  made  these 
Stage  Plays  Nation- 
ally Famous  — 
"LILAC  TIME" 

vt>«*ks   on    Broadway  and  the 


Ran  54 
road 


'LA  TOSCA" 


Famous  for  years  as  play  and  opera. 
Nearly  1 .000  performances  by  Sarah 
Bernhardt  in   Europe  and  America, 


"THE  WHIP" 


NATIONAL  this  qear  is  _ 

Uf  BROADWAY ! 


r.  '■■ 


-  9. 


You  say  to  yourself — "I  want  to  play 
all  these  in  my  theatre".  .  .  And  you 
walk  down  the  street  and  buy  up  every 
last  one  of  them! 

Sounds  like  magic.  .  .YET  THAT'S 
EXACTLY  WHAT  YOU  DO  when 

you  buy  — 


GROUP  for  l428-"2Q 

famous  Stage  Successes 
BEST-SEIXERS 

Circulation  Magazines 

3  INTERNATIONAL  SUCCESSES  - 


w 


First  National's 
1928-29  Stage  Buys 
were  Hailed  as 
Masterpieces  by  tKe 
Critics — 

"THE  BUTTER  AND  EGG 
MAN" 

"Delicious I)  funny."  .  .  .  "Its  theatre 
humor  ii  classical."  .  .  .  "A  truly  ex* 
hilarating  evening  in  the  theatre."—— 
said  New  York  critics. 


"THE  BARKER" 

"An  abundant,  overflowing  evening 
in  the  theatre  .  .  .  Enjoyed  every 
minute  of  it."  Alexander  Woottcott 
in  N.  Y.  World. 

"Different,  vivid,  alive,  thrilling." — 
Alan   Dale  in  S.  Y.  American. 


"SH!— THE  OCTOPUS" 

"Plentitudinously  creepy  .  .  .  If  >  on 
want  alternating  nervous  chills  and 
chortles  to  make  you  forget  the  day's 
humdrum,  drop  in  and  see  'Sh! — The 
Octopus.*  "  N.  Y.  American 

v  \\ 


.<>V.3 


I 


'  '£>  fa 


lie 

>:.£t 


Check  ' 
over  the 

COMPLETE 

LIST  . 


TH 


l4-  MAMMOTH 


COLLEEN  MOORE 

in 

LILAC  TIME 

cA  Firnatone  Production 


T  H€     S  T  KV\    H  ITS 


RICHARD  BARTHELMESS  in 
"Diversion"  "Mutiny" 
And  Others 


CORINNE  GRIFFITH  in 
"Outcast"     "Saturday's  Children' 
"Paid  For" 
And  1  Other 


BILLIE  DOVE  in 
"The  Other  Tomorrow" 
'The  Heart  of  a  Princess" 

"Pleasure  Bound" 


MILTON  SILLS  in 
"Captain  of  the  Strong" 
"The  Eagle's  Trail" 
"The  Spotter"     "Hard  Rock" 


DOROTHY  MACKAILL  and 
JACK  MULHALL  in 
"Children  of  the  Ritz" 
"Waterfront" 

THf  3  MYSTERY  DRAMAS 


'THE  HAUNTED  HOUSE 

Owen  Davis'  sensational  play 
"C*  •!• 

"SH! — THE  OCTOPUS 

Famous  Broadway  thrill  success 

"SEVEN  FOOTPRINTS 
TO  SATAN" 

A.  Merritt's  best-seller 


These  two  million- 
dollar  produc- 
tions alone  would 
establish  the 
dominance  of  The 
President  Group. 


COLLEEN  MOORE 

in  "Synthetic  Sin" 

COLLEEN  MOORE 

in  "Baby  Face" 

COLLEEN  MOORE 

in  "The  Richest  Girl  on  Earth" 

"LA  TOSCA" 

with  Billie  Dove 

"THE  WHIP" 

with  Dorothy  Mackaill,  Ralph  Forbes. 
Anna  Q.  Nilsson,  Lowell  Sherman 

"THE  SQUALL" 
"NO,  NO.  NANETTE" 
"THE  BUTTER  AND  EGG  MAN" 

*ith  Jack  Mulhall,  Greta  Nissen,  Sam  Hard 
Gertrude  Astor 

"THE  BARKER" 

with  Milton  Sills.  Dorothy  Mackaill, 
Betty  Compton.  Doug.  Fairbanks,  Jr. 

"CHANGELING" 

A  George  Fitzmaurice  Production 

Y  A"d  Z  Added  Specials  Y 

Not  included  in  prertous 
V,  announcements  Jj 

"THE  GOOD-BYE  KISS" 

A  Mack  Sennett  Romantic  Drama 


"TOILERS  OF  THE  SEA' 

From  Victor  Hugo's  Classic 


/  P  f  C  I  A   I  S  ^ 


CORINNE  GRIFFITH 

in 

The  DIVINE  LADY 

From  E.  Barrington's  Famous  Best-Seller 


T  H  -E    STAR,  HITS 


DOROTHY  MACKAILL  in 
"The  Girl  in  the  Glass  Cage" 
"Two  Weeks  Off" 


JACK  MULHALL  in 

"Applesauce" 
'When  Irish  Eyes  Are  Smiling" 


CHARLIE  MURRAY  in 
"The  Lying  Truth" 
"The  Sport  of  Kings" 
"Wine,  Women  and  Song" 
"Charlie's  Night  Out" 

ALICE  WHITE  in 
"Show  Girl"      "On  the  Air" 
"Bluffers"     "Rosie  of  the  Ritz' 


KEN  MAYNARD  in 
"The  Glorious  Trail" 
"The  Phantom  City" 
"The  Royal  Rider" 
"The  Lawless  Legion" 

"Cheyenne" 
"Wells  Fargo  Express' 


the  INTERNATIONAL  SUOCf  SSf  S 


Paul  Wegener  in 

"THE  STRANGE  CASE 
OF  CAPTAIN  RAMPER" 


DANCING  VIENNA' 

with  Ben  Lyon — Lya  Mara 


MAD  n  TWICE! -Uou'll see  whu  this  qearofal/ i/ear) 
First  national  has  The  Best  Proposition  in  the  Field  !  - 


tx  tf  Motion  Picture  Producers  nd  Distributors  of  America 


Motion  Picture  News 

L  :  .  

Volume  XXXVII  NEW  YORK  CITY,  MAY  19,  1928  No.  20 

The  Revolution  Arrives 

Important  Developments  in  "Sound  Movie11  Field 

By  William  A.  Johnston 


FOLLOWING  our  editorial  of  last  week, 
there  have  been  sudden  and  important 
announcements  on  the  engrossing  sub- 
ject of  the  sound  movie. 

The  Radio  Corporation,  with  which  is 
allied  the  General  Electric,  announces  in 
full,  in  this  issue,  the  Photophone.  The 
Radio  Corporation  owns  a  substantial  in- 
terest in  F.  B.  O. 

The  Western  Electric  Company,  an- 
nounces through  its  subsidiary — the  Electri- 
cal Research  Products  Company,  the  licensing 
of  Paramount,  M-G-M  and  United  Artists 
to  use  the  Movietone.  Negotiations  are  also 
under  way,  it  is  stated,  with  Universal  and 
Keith-Albee.  The  Western  Electric  instal- 
lation provides  for  both  Vitaphone  and 
Movietone,  the  one  recording  on  the  disc,  the 
other  on  the  film.  First  National  has  already 
taken  a  license  with  the  Western  Electric, 
choosing  the  disc,  or  Vitaphone  method, 
bringing  in  the  Victor  Company,  and  styling 
the  device  the  Firnatone. 

Warner  Bros.,  of  course,  the  well  known 
pioneer  in  this  new  field  of  the  sound  movie, 
has  the  Vitaphone.  Educational  has  already 
announced  the  Vocafilm. 

So  we  now  have  under  the  banner  of  the 
Western  Electric  (  Electric  Research  Prod- 
ucts Co.),  Warner  Bros,  and  First  National 
using  the  Vitaphone  (disc)  device.  Fox. 
Famous.  M-G-M  and  United  Artists  electing 
the  Movietone,  and  Universal  and  Keith- 
Albee  to  be  heard  from  (they  can.  we  under- 
stand, use  either  method  under  the  Western 
Electric  license.) 

The  Radio  Corporation  makes  an  an- 
nouncement emphatic  and  interesting.  The 
Photophone.  it  is  stated,  takes  standard  film 
with  the  sound  feature  and  all  /r/v.v  of 


"Talking  films."  Also  this:  "In  addition 
to  a  wide  range  of  feature  productions,  news 
reels  and  novelty  films,  there  will  be  avail- 
able through  the  R.  C.  A.  Photophone  a 
large  selection  of  incidental  and  non-syn- 
chronized music."  And  furthermore:  "in  the 
production  of  motion  pictures  the  R.  C.  A. 
Photophone  will  add  the  vast  entertainment 
resources  of  the  radio  field  to  those  of  the 
film  industry." 

To  sum  up,  then,  we  have,  it  would  seem, 
following  main  factors  to  be  considered: 

1.  The  installation  devices — their  avail- 
ability, price,  tonal  quality,  etc. 

2.  The  entertainment  to  go  forth  from 
the  machines.  Here  enter  the  film  enter- 
tainment resources  of  the  picture  studios,  the 
radio  field,  the  talking  machine  companies, 
etc. 

Apparently  the  two  kinds  of  installations 
•we  refer  to  are  to  be  standardized ;  the  sound 
movies  from  all  the  studios  are  not  to  be 
restricted  to  any  particular  re  production  de- 
vice in  the  theatre.  There  is  to  be  no  dis- 
crimination. (See  article  by  Chester  J. 
Smith  in  this  issue). 

That  is  the  important  thing. 

There  is  more,  however,  to  the  situation. 
In  addition  to  the  above  important  devices 
there  is  the  Vocafilm.  This,  we  understand, 
is  restricted  to  Educational  subjects.  Then 
the  woods  are  full  of  recording  and  repro- 
ducing dev  ices  as  yet  unannounced,  but  be- 
ing actively  promoted. 

In  some  respect  the  situation  seems  fair 
to  favor  the  old  days  of  camera  and  projec- 
tion machine  patents.  There  will  be  the 
large  licensed  companies  versus  the  inde- 
pendents. 

We  are  receiving  numerous  letters  from 

(Continued  on  page  1679) 


1678 


Motion    Picture    N  civs 


Jerri  Drew  is  E  duration  id's  latest  stellar 
luminary.  He  will  be  featured  in  six  Edit- 
rational-Ideal    comedies    during    the  neu 

sea'.on 


The  first  picture  taken  of  Richard  Dix 
since  since  his  recent  illness.  The  scene 
above  shotvs  him  at  the  hospital,  where  his 
latest  for  Paramount,  '  W  arming  Up,"  was 
run  off  for  him 


John  Barrymore  and  his  new  leading  lady, 
the  gracious  and  beautiful  Camilla  Horn, 
in  a  scene  from  "Tempest,"  a  neiv  United 
Artists  release  and  the  stars  first  in  a 
year's  time 


Welcoming  a  notable  at  Universal  City.  His 
Excellency  Alek  Horvath,  Hungarian  Secretary  of 
State,  was  cordially  received  by  Laemmle  ivorkers. 
From  left  to  right:  Nicholas  Fodor,  Carl  Laemmle, 
Jr.,  Mr.  Horvath,  Paul  Fejos  and  Denes  Kovach, 
ministerial  secretary  . 


Dorothy  Mathews  in  a  scene  with  Victor  McLaglen 
from  the  Fox  production,  A  Girl  in  Every  Port." 
Miss  Mathews  has  appeared  in  a  number  of  im- 
portant productions  recently,  including  "F/ie  Devil 
Dancer,  United  Artists,  and  ''The  Escape,"  Fox  Films 


Alberta  Vaughn,  petite  comedienne,  is  return- 
ing to  the  F  B  O  banner  and  will  star  in 
"Racing  Blood,"  a  new  series  being  made  by 
Larry  Darmour 


Mack   Sennett,  the   comedy  producer  to 
whom  many  stars  make  their  obeisances, 
is  now  in  New  York  on  a  visit.  "The 
Good-Bye  Kiss,"  his  feature,  is  soon  to  be 
presented  on  Broadway 


Billie  Dove,  a  delightful  photographic 
subject,  and  Clive  Brook,  who  appears  op- 
posite her  in  "The  Yellow  Lily,"  a  current 
release  from  First  National.  '  La  Tosca" 
is  a  future  vehicle 


Darryl  Francis  Zanuck,  an  associate  execu- 
tive of  the  Warner  studio,  who  is  assisting 
Jack  L.  Warner  in  the  preparation  of  the 
company's  new  seasonal  program 


A  get-together  on  the  Berengaria.    Hal  Roach  and 
Mrs.  Roach  ivith  Irving  Thalberg  and  Mrs.  Thai- 
berg,  better  known  as  Norma  Shearer 


Jack  Holt  starring  in  Zane  Grey  Westerns 
for  Paramount,  and  also  announced  for  the 
starring  role  in  "Out  of  the  Depths,"  a  Co- 
lumbia specitd  on  the  1928-29  schedule 


May    19,    19  28 


1679 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
JVlirrors 
of 

Filmdom 


SWINGING  in  behind  as  shrewd  a  ballyhoo  as  New 
York  has  seen  in  several  Springs  and  a  couple  of 
Summers,  Paul  Ash  this  week  is  saying  "Hello.  Broad- 
way" as  the  master  of  ceremonies  in  a  stage  presentation 
of  that  title  at  the  Paramount  Theatre — to  which  he  has 
transferred  his  personality  activities  from  the  Oriental 
theatre  in  Chicago  where  he  conducted  more  than  4,500 
performances  and  is  estimated  to  have  played  to  more 
than  14,700,000  admiring  auditors. 

The  "Genial  Giant  of  Jazz,"  as  the  Paramount  publicity 
boys  say  it  in  their  ads,  so  far  has  only  succeeded  in  be- 
coming the  entry  against  the  field  in  a  game  called:  "Will 
he  make  it,  or  will  he  be  a  flop  on  Broadway?"  Only  that 
and  nothing  more!  But  could  even  a  darling  of  the  Loop's 
jazz  devotees  ask  for  more? 

The  fruit  now  being  plucked  from  the  ballyhoo  bush 
began  to  grow  when  the  Broadway  show  fans — profes- 
sional and  amateur — asked  each  other  if  Ash  could  dupli- 
cate in  New  York  his  Chicago  triumphs.  It  burst  into  blos- 
som when  the  Paramount' 8  advertising  appropriation 
spread  itself  into  a  series  of  newspaper  displays  hailing 
"The  Genial  Giant  of  Jazz."  And  it  ripened  when  tin- 
newspaper  reviewers,  with  a  paltry  few  exceptions,  de- 
voted to  Paul  Ash  the  hulk  of  their  space  on  the  current 
Paramount  bill.  Thus  the  reviewers  passed  the  game  to 
the  public  on  the  proverbial  silver  platter,  and  now  the 
public  is  in  on  the  game. 

#      #      #  # 

A  SH'S  style  of  show  at  this  late  date  can  hardly  be  ex- 
peeted  to  score  as  novelty.  What  many  term  the  "Paul 
Ash  Policy"  has  been  with  the  New  York  picture  theatre 
patrons  too  long  for  that — and  if  you  listen  to  some  of  the 
old-line  picturegoers  it  has  been  with  them  too  long  for  any- 
thing. 

Mr.  Ash  calls  the  customers  "folks,"  leads  the  applause  as 
well  as  his  band,  and  indulges  in  the  other  now  pretty  well 
standardized  master  of  ceremony  mannerisms. 

Playing  up  to  local  interests  is  perhaps  the  keynote  of  the 
band  act  leader's  campaign  to  capture  the  interest  of  his 
audiences.  He  brings  to  the  glittering  but  bloodless  "flash 
act.''  which  the  producers  in  their  loyalty  to  the  bank  roll 
make  big  in  scale  but  little  in  substance,  a  dash  of  warmth 
and  life  that  is  totally  lacking  in  the  glittering  "presenta- 
tions." 

He  brings  a  home  touch  to  unit  shows  produced  here  and 
circuited  hither  and  yon  over  a  chain  of  theatres.  lie  does  it 
by  putting  the  "local  slant"  on  the  act.  Thus,  Mr.  Ash  tells 
the  Paramount  customers  that  he  started  fur  Broadway  three 
years  ago  but  like  many  others  was  held  up  in  Chicago.  A 
dancer  is  introduced  as  a  "little  New  York  girl."  And  George 
Gershwin  is  one  of  "New  York's"  greatest  writers — no  less. 

^  ^  ^ 

JUDGING  by  certain  revisions,  suspiciously  connecting 
themselves  with  eludings  from  some  of  the  newspaper 
reviewers,  Paul  Ash  is  ready  to  give  the  Paramount 
patrons  what  they  want  the  way  they  like  it.  He  will  find 
the  range  of  the  local  bull's  eye  and  when  he  does  he  will 
pop  away  at  his  audience  until  he  has  them  on  the  run  in 
his  direction — that's  our  guess.  After  all.  \\h\  should  he 
find  things  more  difficult  at  the  Paramount  than  he  < I i <  1  at 
McVickers  and  the  Oriental  in  Chicago?  The  Paramount 
audiences  are  in  general  make-up  the  same  people  who 


patronize  the  Loop  cinemas. 

Maybe  Mr.  Ash  is  unfortunate  in  bringing  his  thunder 
to  Broadway  so  long  after  tin-  lightning  flash.  But  had 
there  been  no  flash  such  as  it  possible  for  him  to  set 

off  in  Chicago — and  perhaps  impossible  for  him  to  do  in 
New  York — Broadway  today  would  not  be  concerning  it- 
self over  his  ability  to  make  good  nor  perhaps  so  ready  to 
give  him  the  eager  audience  he  appears  to  be  receiving. 
He  does  with  more  finish,  more  poise  and  more  general 
competence  all  the  things  which  his  so-called  imitators 
have  done  before  at  the  Paramount  ami  other  houses. 

#  #      #  * 

I_I  AL  ROACH,  returned  from  a  world  tour,  believes  that 
the  theatre-building  possibilities  of  the  Orient  are  greater 
than  in  the  United  States. 

As  in  every  other  country,  the  future  of  the  motion  picture 
in  the  Far  East,  Mr.  Roach  explained,  is  closely  linked  to  the 
economic  status  of  the  inhabitants  of  that  part  of  the  world. 
At  the  present  time  China,  which  has  six  times  the  popula- 
tion of  the  United  States,  has  only  eighty-five  cinema  theatres. 
The  country  presents  the  perplexing  problem  of  enormous 
quantities  of  underdeveloped,  impecunious  people,  constantly 
beset  by  political  and  economic  difficulties.  There  is  prac- 
tically no  "spending  money." 

*  '*      *  * 

P  OLV  IN  BBOWN  has  been  elected  to  one  of  the  most 
important  executive  positions  in  the  industry.  The 
Board  of  Directors  of  Pathe  this  week  announced  his  ap- 
pointment as  Executive  Yiee-President.  In  every  sense, 
the  naming  of  this  young  man  to  so  important  a  post  is 
deserved. 

Mr.  Brown  has  had  wide  experience  in  virtually  everj 
department  of  film  activity.  Recently,  since  Joseph  P. 
Kennedy  became  business  adviser  to  Pathe,  Mr.  Bro»n 
has  played  a  major  part  in  the  reorganization  of  the  com- 
pany, and  his  work  has  attracted  wide  attention  through- 
out the  industry. 

Through  marked  ability  and  hard  work,  Mr.  Brown 
now  definitely  takes  his  place  in  the  select  group  of  leaders 
of  the  film  world.  Our  sincere  congratulations  go  to  him 
and  to  Pathe. 

*    *    *  * 

The  Revolution  Arrives 

By  William  A.  Johnston 

{Continued  from  Page 

exhibitors  asking  for  specific  information  on 
this  w  hole  subject. 

The  exhibitor  is  in  a  state  of  mind. 

To  all  inquiries  and  to  our  readers  in 
general,  we  wish  to  say  that  we  will  publish 
right  along  all  available  information  on 
this  revolutionary  change  in  motion  picture 
entertainment  and  that  we  have  already  in 
preparation  a  series  of  articles  written  ex- 
pressly from  the  exhibitors'  viewpoint. 


1680 


M  o  ti  o  n    Picture  News 


Batavia  Buying  Combine  Claims  to 
Have  200  Enrolled 

AFFILIATED  THEATRICAL  UTILITIES  CORPORATION,  whose 
main  offices  are  located  at  Batavia,  New  York,  and  whose  operations 
are  conducted  along  similar  lines  to  those  of  the  Aaron  Sapiro  or- 
ganization, claim  that  sixty  independent  exhibitors  of  the  Pittsburgh  ter- 
ritory have  become  affiliated  with  them  recently. 

Affiliated  is  headed  by  Nikitas  Dipson  as  a  buying  combine  and  claims 
a  total  of  200  houses  now  enrolled  in  its  ranks  in  New  York,  Ohio  and 
Pennsylvania.  In  addition  to  the  main  office  at  Batavia,  branches  are  main- 
tained at  Buffalo,  Cleveland  and  Pittsburgh,  and  a  New  York  office  is 
planned  for  the  near  future. 


Colvin  Brown  Elected 
Pathe  Executive 

Appointed  Vice-President  by  Board  of  Directors;  Played 
Big  Part  in  Company  Reorganization 


J J.  MURDOCK,  president  of  Pathe 
Exchange,  Inc.,  announced  this  week 
*  the  election  by  the  board  of  di- 
rectors of  that  corporation  of  Colvin  W. 
Brown  as  executive  vice-president.  Mr. 
Brown  resigned  his  office  as  vice-president 
of  P.B.O.  to  accept  the  new  office. 

Mr.  Brown  was  placed  in  charge  of  the 
affairs  of  Pathe  by  Joseph  P.  Kennedy  at 
the  time  he  became  business  adviser  of  the 
company.  He  figured  very  importantly  in 
the  reorganization  of  Pathe,  and  is  credited 
with  having  a  major  part  in  the  decided 
improvement  of  conditions  during  the  past 
several  months.  It  was  on  Mr.  Kennedy's 
recommendation  that  Mr.  Brown  received 
the  election. 

The  new  Pathe  official  began  his  career 
as  a  newspaper  man,  and  has  been  con- 
nected witli  the  motion  picture  business  for 


Colvin  Brown 


the  past  twelve  years.  His  entry  into  the 
business  was  as  an  advertising  and  pub- 
licity man.  He  gradually  worked  his  way 
into  the  sales  end,  and  then  becoming  vice- 
president  and  manager  of  distribution  for 
the  Thomas  H.  Ince  Corporation,  came  in 
active  contact  witli  production  and  general 
distribution.  On  the  death  of  Mr.  Ince  he 
became  vice-president  of  F.B.O.  in  charge 
of  domestic  distribution.  Subsequently  he 
was  charged  by  Mr.  Kennedy  with  the  re- 
organization and  building  up  of  the  foreign 
business  of  that  corporation,  and  through 
frequent  trips  to  Europe  became  familiar 
with  that  field.  Through  these  activities 
in  every  department  of  the  picture  busi- 
ness his  experience  has  been  unusually 
broad,  giving  him  peculiar  litness  for  his 
new  position. 

His  election  to  his  new  office  makes  Mr. 
Brown  one  of  the  most  powerful  of  the 
younger  executives  in  the  industry. 

Denver     Exhibitors  Win 
"Country  Store"  Case 

The  last  "country  store"  case  in  the 
criminal  court  of  Denver  has  been  disposed 
of  by  a  sealed  verdict  of  acquittal  for 
Joseph  Roth,  manager  of  the  Rivoli  theatre 
of  Denver  and  H.  M.  Sanders  the  well 
known  "country  store"  operator  in  those 
parts. 

This  is  the  last  of  the  pending  cases  filed 
by  the  district  attorney's  office  charging 
violation  of  a  state  lottery  law  in  operat- 
ing the  "country  stores."  It  is  the  third 
case  to  be  disposed  of  in  favor  of  the  ex- 
hibitors and  is  believed  to  be  the  last  at- 
tempt on  the  part  of  the  district  attorney 
to  convict  Denver  exhibitors  as  long  as  they 
conduct  the  "stores"  in  the  method  now 
used.  The  Roth-Sanders  case  went  to  a 
jury  Avhile  the  others  were  disposed  of  by 
directed  verdict. 

Classification    of  Films 
Adopted  in  Alberta 

The  classification  of  all  moving  picture 
releases  has  been  undertaken  by  the  Prov- 
ince of  Alberta,  Canada,  the  work  being  in 


the  hands  of  Howard  Douglas,  chief  moving 
picture  censor  at  Edmonton.  The  films  are 
divided  for  adult  (A)  or  general  presenta- 
tion, the  latter  being  designated  as  (U). 
This  plan  has  been  in  force  in  Great 
Britain,  and  was  lately  adopted  in  the  Prov- 
ince of  Ontario.  Newspaper  advertisements 
in  Alberta  cities  carry  the  classification 
mark  for  the  guidance  of  parents. 

"Rose-Marie,"  "The  Legion  of  the  Con- 
demned," "The  Four  Flusher"  and  "Fly- 
ing Romeos"  are  the  type  of  features  re- 
cently approved  in  Alberta  for  universal 
presentation. 

7  First  National  Films  in 
Work;  6  Being  Edited 

Camera  work  having  been  completed  on 
"The  Head  Man,"  "The  Hawk's  Nest," 
and  "The  Butter  and  Egg  Man,"  the  First 
National  cutters  and  film  editors  now  have 
before  them  six  productions,  including 
1 ' Lilac  Time "  and  " Roulette. "  "The  Yel- 
low Lily"  left  their  hands  some  time  ago 
and  a  print  has  been  shipped  to  New  York. 

"The  Butter  and  Egg  Man"  went  into 
the  Burbank  cutting  room  on  May  1,  and  it 
is  scheduled  for  delivery  at  the  end  of  the 
month  with  "The  Head  Man."  "The 
Hawk's  Eye,"  it  is  thought,  will  go  to  the 
printers  in  a  few  days,  while  "Happiness 
Ahead"  is  so  far  along  in  the  cutting 
work  that  a  print  is  promised  for  next 
week. 

Occupying  the  lots  are  "Here  Comes  the 
Band,"  now  in  its  ninth  week;  "Black 
Magic,"  in  its  fourth  week;  "The  Divine 
Lady,"  which  has  been  in  the  filming  stage 
for  six  weeks;  "The  Barker,"  in  its  fourth 
week ;  ' 1  The  Glorious  Trail, ' '  entering  its 
third  week,  and  "Heart  to  Heart,"  now  in 
its  second  week  and  two  days  ahead  of 
schedule. 


Sunday  Shows  Established 
Again  in  Pawtucket 

Sunday  shows  commenced  last  week  in 
tlie  motion  picture  theatres  at  Pawtucket, 
R.  I.,  for  the  first  time. 

Some  two  years  ago  legislation  was  en- 
acted permitting  the  opening  of  theatres 
for  Sunday  shows  in  all  cities  of  the  state 
excepting  Pawtucket,  which  was  not  in- 
cluded because  of  the  strong  opposition 
which  was  brought  to  bear  on  the  Legisla- 
ture at  that  time  by  Pawtucket  interests. 

After  trying  the  Sunday  shows  out  in 
the  other  cities,  a  new  bill  was  presented 
the  Legislature  which  included  Pawtucket 
and  this  was  passed  and  has  now  become 
law  so  that  Pawtucket  now,  for  the  first 
time,  has  Sunday  shows. 

All  of  the  Pawtucket  theatres  will  run 
Sunday  shows. 


3  Marion  Davies  Vehicles 
for  New  M-G-M  Season 

There  will  be  three  starring  vehicles 
presenting  Marion  Davies  during  the  next 
season.  They  will  be  in  addition  to  the 
special  feature,  ' '  Show  People, ' '  which 
Metro-Goldwyn-Mayer  has  produced,  with 
William  Haines  acting  opposite  the  com- 
edienne. An  announcement  is  expected 
shortly  regarding  the  star's  first  new  ve- 
hicle for  the  season,  which  will  go  into  work 
as  soon  as  "Her  Cardboard  Lover"  is  fin- 
ished by  Director  Robert  Z.  Leonard. 


May    1  9 .  1928 


1681 


Competition  Gives  Exhibitors 
"Break"  on  Talkie  Devices 

RCA  and  Western  Electric  Machines  Standardized  and  Keen  Fight 
is  Due  in  Sound  Apparatus  Leasing  to  Theatre  Owners 


THK  lid  is  off  tlic  "talking  movie" 
phase  of  the  motion  picture  indus- 
try. There  are  some  things  about 
it  now  that  arc  not  a-  deep  secrets  as  they 
were  a  week  ago.  There  arc  many  points 
that  have  passed  the  conjectural  stage  and 
have  become  known  facts. 

The  signing  of  Paramount,  Metro-Gold- 
wyn  May<r  and  United  Artists  to  contracts 
with  the  \\  ..in  Electric  Company  has 
broughi  a  more  or  less  general  loosening  up 
of  information  both  from  the  Western  Elec- 
tric Company  and  the  Radio  Corporation 
of  America,  which  concerns  hold  most  of 
the  basic  patent  rights  on  the  recording  and 
production  of  sound  to  be  used  in  connec- 
tion with  the  showing  of  motion  pictures. 

Keen  Rivalry  Indicated 

It  is  onty  necessary  to  talk  to  one  of  the 
leading  executives  of  one  of  these  sound 
recording  and  reproducing  companies  for  a 
few  minutes  to  be  convinced  that  the  keen- 
est rivalry  exists  between  them,  and  thai 
they  will  shortly  be  engaged  in  the  keenest 
competition  in  their  efforts  to  install  their 
equipment  in  the  motion  picture  houses  of 
the  world. 

One  fortunate  thing  from  the  standpoint 
(il  all,  and  particularly  the  exhibitor,  is  that 
the  amplifying  devices  of  either  company 
can  be  used  without  alteration  or  any  addi- 
tional equipment  in  the  amplification  of  the 
sound  in  the  theatres. 

That  there  will  be  great  rivalry  will  he 
disclosed  when  the  terms  are  revealed  under 
which  the  devices  are  leased  to  theatres. 
And,  by  the  way  all  of  these  machines  will 
be  leased  and  none  sold  to  theatres.  For 
the  most  part  the  leases  will  be  for  a  ten- 
year  period.  It  is  said  that  one  company 
will  make  as  a  condition  of  the  lease  that 
one-half  of  the  payment  for  the  full  term 
of  the  lease  must  he  made  when  the  lease 
is  signed,  and  the  other  half  at  the  expira- 
tion of  the  first  year.  Thus  the  theatre 
owner  will  have  to  pay  for  a  full  ten-year 
lease  within  a  year.  The  other  company,  it 
is  said,  will  demand  one-half  of  the  pay- 
ment of  the  full  lease  within  the  first  year, 
and  the  balance  will  be  extended  equally 
over  the  balance  of  the  full  term  of  the 
lease. 

Discussing  Photophone,  which  is  the 
recording  device  of  the  Radio  Corporation 
of  America.  Elmer  K.  Buchcr,  vice  presi 
dent  and  general  manager  in  charge  of  sales, 
had  considerable  to  say  with  regard  to  the 
future.  He  also  spoke  at  length  with  re- 
gard to  the  entire  "talking  movie"  situa- 
tion.   In  part,  Mr.  Bucher  said: 

"No  Discrimination' 

"The  exhibitor  need  not  have  the  slight- 
est fear,  when  he  equips  his  theatre  with 
one  of  these  devices  of  any  company,  that 


By  CHESTER  J.  SMITH 

he  will  be  discriminated  against. 

''If  by  any  chance  it  should  come  t<>  a 
point  whore  discrimination  is  shown  or 
there  is  a  variation  of  rental  prices  on  pic- 
tures made  to  exhibitors  using  one  machine 
and  another  company's  product  there  will 
be  an  upheaval  in  the  motion  picture  indus- 
try such  as  has  never  been  heard  before.  I 
am  sure  the  exhibitor  will  be  given  every 
protection,  and  that  he  will  be  fairly  dealt 
with. 

"We  have  heard  rumors  that  motion  pic- 
ture interests  feared  our  intrusion  into  the 
picture  industry,  but  I  can  assure  all  of 
them  that  we  have  nothing  but  a  feeding  of 
the  kindliest  cooperation." 

Asked  why,  if  all  machines  were  stand- 
ardized and  could  run  the  same  film  with- 
out different  equipment,  the  companies  con- 
trolling the  basic  patents  could  not  get  to- 
gether and  put  out  but  one  machine,  .Mr. 
Bucher  said : 

"While  the  basic  patents  are  controlled 
by  the  companies,  we  have  made  great  im- 
provements on  these  patents,  and  we  feel 
that  the  R.  C.  A.  has  a  considerably  su- 
perior machine  as  a  .result.  And  at  the 
same  time  we  are  equipped  to  market  it  at 
a  considerably  lower  price  and  a  price  that 
will  be  within  the  reach  of  the  smallest 
exhibitor.  In  another  year  or  two,  or  not 
far  beyond  that,  every  exhibitor  with  any 


PA  B  AMOUNT,  Metro-Goldwyn-Maycr 
and  the  United  Artists  have  closed 
contracts  with  the  Western  Electric 
Company  through  that  company's  subsidi- 
ary, Electrical  Research  Products,  wherebj 
those  companies  are  licensed  to  use  Western 
Electric 's  recording  and  .reproduction  de- 
vices for  talking  motion  pictures.  The  con- 
tracts were  concluded  Tuesday  of  this  week 
and  all  three  companies  have  agreed  to  use 
the  trade  name,  Movietone,  by  special  ar- 
rangement with  and  perniision  of  the  Fox- 
( 'asc  ( 'orporat  mm. 

Universal  is  said  to  be  negotiating  a  deal 
with  the  same  company,  but  has  not  yet  de- 
cided upon  the  recording  device  it  will  use.  It 
is  known  that  Carl  Laemmle  and  other  execu- 
tives of  Universal  were  present  at  a  hear- 
ing of  Photophone,  controlled  by  the  Radio 
Corporation  of  America.  The  latter  organi- 
zation also  declares  that  it  is  in  negotiation 
with  other  producing  companies  with  which 
it  hopes  to  close  contracts  in  the  near 
fut  ure. 

The  signing  of  Universal  with  either  the 
Western  Electric  or  the  Radio  Corporation 
of  America  will  pretty  well  tie  up  the  lead- 
ing  producing   companies.     Eox,  Warner 


vision  will  see  the  necessity  of  installing 
these  machines.  We  expect  to  have  not  less 
than  4,000  of  them  operating  in  theatres 
within  another  year,  and  we  see  no  reason 
why  we  should  not  function  independently 
of  any  other  company. 

"We  have  been  experimenting  with  sound 
reproducing  device's  for  the  past  several 
years,  and  we  feel  that  with  Photophone 
we  have  reached  a  greater  stage  of  perfec- 
tion than  has  any  other  device.  Right  now 
we  have  .$.'5,000,000  tied  up  in  production, 
and  we  hope  to  have  our  first  apparatus  on 
exhibition  on  Broadway  in  connection  with 
a  big  feature  by  July  1." 

Because  of  the  fear  that  the  demand  for 
Photophone  might  exceed  the  production 
facilities  and  to  forestall  any  possible 
hitches  no  contracts  for  machines  have  yet 
been  signed  nor  will  there  be  until  there  is 
a  sufficient  number  available  for  delivery 
to  meet  the  early  demands. 

I 'rices  Are  Given 

With  regard  to  the  cost  of  the  Photo- 
phone apparatus,  Mr.  Bucher  said  the  price 
would  range  from  $4,000  up  to  $15,000.  The 
smallest  price  will  be  for  school  auditoriums 
where  it  is  only  necessary  to  install  a  single 
projector  device. 

(Continued  on  follozving  page,  third  column) 


Bros,  and  First  National  already  arc  tied 
up  with  Electrical  Research  Products  for 
talking  pictures — Warners  with  Vitaphone, 
First  National  with  Firnatone,  which  is 
hooked  up  with  the  Victor  Talking  Machine 
Company,  and  Fox  with  Movietone. 

For  the  present,  Photophone  equipment 
is  not  being  supplied  the  theatres,  nor  has 
any  company  been  licensed  to  use  its  record- 
ing or  reproduction  devices  except  F  B  O, 
which  the  Radio  Corporation  of  America 
declares  it  has  only  purchased  an  interest 
in,  and  that  it  has  not  bought  F  B  O  out- 
right as  has  been  rumored  in  the  trade. 

Vitaphone  and  Movietone  apparatus  has 
been  for  some  time  and  is  now  being  in- 
stalled in  theatres  throughout  the  country. 
Photophone  hojK's  to  have  its  apparatus  on 
exhibition  on  Broadway  by  the  first  of  July, 
and  to  have  not  less  than  4,000  theatres 
equipped  within  a  year.  This  company  now 
claims  to  have  $:i,000,000  tied  up  in  equip- 
ment production,  and  will  be  ready  to 
manufacture  on  a  large  scale  in  the  near 
future. 

One  fortunate  thing  from  the  standpoint 
of  the  exhibitor  is  that  the  amplifying  de- 

(Continued  on  Following  Page) 


Paramount,  M-G-M  and  U.  A.  Sign 
With  Western  Electric 


1682 


Motion    Picture  News 


Keen  Rivalry  in  Talking  Movie  Field 


Big  Producers  Sign 
Contracts;  P.  F.  L.  to 
Reopen  L.  I.  Studio 

(Continued  from  Preceding  Page) 

vices  on  the  machines  controlled  by  R.  C.  A. 
and  Western  Electric  Company  will  permit 
the  reproduction  of  sound  on  any  of  the 
equipment,  so  that  the  exhibitor  is  assured 
in  signing  contracts  that  the  film  product 
he  purchases  will  be  as  readily  used  in  one 
machine  as  the  other. 

With  regard  to  the  signing  of  Paramount, 
Metro-Goldwyn-Mayer  and  United  Artists, 
and  the  general  trend  of  the  industry  to- 
ward the  talking  movie,  J.  E.  Otterson, 
President  of  Electrical  Research  Products, 
subsidiary  of  Western  Electric,  issued  the 
following  statement,  in  part: 

Western  Electric  Statement 

"The  action  taken  by  Paramount,  Metro- 
Goldwyn-Mayer,  United  Artists  and  the 
other  companies  will  be  proof  to  the  public 
that  talking  motion  pictures  are  here  to 
stay.  Many  months  have  been  devoted  by 
these  producers  to  studying  the  relative 
merits  of  the  different  systems  at  their 
disposal,  and  the  fact  that  all  of  these  out- 
standing companies  in  the  industry  have 
concluded  that  such  pictures  represent  the 
latest  great  development  in  the  motion  pic- 
ture art,  makes  the  possibilities  for  the 
future  of  talking  pictures  practically  un- 
limited. 

"Almost  two  years  ago  the  Warner 
Brothers  pioneered  in  this  field  through  a 
license  which  they  took  from  us  and  the 
success  of  Vitaphone  has  been  outstanding. 
Subsequently,  about  a  year  ago,  we  licensed 
the  Fox-Case  Company  to  use  the  system 
developed  in  our  laboratories,  and  out  of 
this  association  has  come  the  Movietone 
with  its  unqualified  success. 

"It  is  naturally  very  gratifying  to  us  at 
this  time  that  all  the  other  major  producers 
of  pictures  have  recognized  the  new  field 
for  the  application  of  sound  in  pictures, 
and  have  elected  to  use  for  their  produc- 
tions, after  thorough  and  exhaustive  re- 
search, the  methods  and  system  developed 
in  the  Bell  Telephone  Laboratories  for  the 
Western  Electric  Company. 

"Years  of  experiment  lie  back  of  these 
talking  pictures.  They  are,  in  the  last 
analysis,  a  by-product  of  the  telephone,  for 
it  was  through  the  continuing  study  by  the 
Bell  Laboratories  experts  of  the  ways  in 
which  speech  is  produced  that  they  were 
ultimately  developed.  Successive  steps  in 
this  development  were  the  perfection  of  the 
public  address  system  for  amplifying  and 
distributing  sound;  the  development  of 
electrical  methods  of  recording  sound  on 
phonograph  records  as  now  successfully  em- 
ployed by  the  Victor  and  Columbia  Phono- 
graph Companies;  and  the  recording  and 
reproduction  of  sound  in  conjunction  with 
motion  picture  film,  now  in  use  for  more 
than  a  year  in  Movietone  and  Vitaphone 
productions. 

"It  is  my  understanding  that  Paramount, 
Metro-Goldwyn-Mayer  and  United  Artists 
have  already  begun  the  installation  in  their 
studios  of  the  necessary  equipment  for  in- 
troducing  sound    into    their  productions. 


They  have  placed  substantial  orders  both 
for  the  studio  equipment  thus  needed,  and 
for  reproducing  equipment  in  the  theatres 
owned  or  controlled  by  them.  With  the 
seven  leading  producers  thus  committed  to 
the  production  of  talking  pictures,  it  is 
obvious  that  the  time  is  not  far  off  when  we 
shall  have  well  nigh  universal  application 
of  sound  to  pictures,  and  every  first-class 
theatre  will  be  equipped  to  enable  its  audi- 
ences to  hear  as  well  as  to  see  screen  pro- 
ductions. In  anticipation  of  this  demand 
for  equipment  the  Western  Electric  Com- 
pany's manufacturing  facilities,  already 
large,  are  being  still  further  increased." 

It  is  understood  that  more  than  300  thea- 
tres are  now  equipped  for  the  showing  of 
Vitaphone  and  Movietone,  while  orders  for 
300  additional  theatres  have  recently  been 
placed,  and  call  for  installation  within  the 
next  three  or  four  months.  With  the  im- 
petus which  the  signing  of  the  new  con- 
tracts will  bring,  it  is  conservatively  esti- 
mated that  at  least  1,000  theatres  will  be 
equipped  by  the  end  of  1928. 

Schenck  Issues  Warning 

In  confirming  the  announcement  that 
Metro-Goldwyn-Mayer  had  signed  contracts 
with  Western  Electric  for  the  use  of  the 
Western  Electric  Sound  Projector  in  the 
production  of  talking  pictures,  Nicholas  M. 
Schenck,  president  of  the  film  company, 
urged  caution  by  all  producers  against  the 
indiscriminate  introductions  of  sound  in 
pictures. 

"It  is  the  belief  of  Metro-Goldwyn-May- 
er that  the  importance  of  sound  in  pictures 
is  too  great  to  permit  of  any  indiscriminate 
use  which  may  hamper  its  ultimate  full  ex- 
pression. The  application  of  sound  pictures 
will  unquestionably  in  its  final  development 
help  to  make  the  motion  picture  more  than 
ever  the  greatest  single  entertainment  force 
in  the  world,  and  it  is  with  this  conviction 
that  we  have  availed  ourselves  of  the  West- 
ern Electric  Sound  Projector  which  we 
consider  the  best  development  of  this  tech- 
nique. But  it  will  not  be  the  policy  of 
Metro-Goldwyn-Mayer  to  rush  into  print 
with  anticipated  elaborate  plans  for  talking 
pictures.  Rather  it  will  be  our  policy  to 
proceed  so  that  each  of  our  films  employing 
the  use  of  sound  may  do  so  with  the  most 
intelligent  and  sympathetic  application. 

"We  have  already  undertaken  the  in- 
stallation of  the  necessary  equipment  at  our 
studios  in  Culver  City,  California,  and  with- 
in a  short  time  we  will  announce  to  the 
public  further  details  of  the  initial  Metro- 
Goldwyn-Mayer  pictures  adapted  to 
sound. ' ' 

Paramount  Studio  Reopens 

The  signing  of  the  contract  between 
Electrical  Research  Products,  Inc.,  and 
Paramount-Famous  Players-Lasky  Corpora- 
tion, whereby  Paramount  is  licensed  to  use 
the  AVestern  Electric  Projector  System,  has 
caused  Paramount  to  re-open  its  Long 
.  Island  studio  where  the  talking  pictures 
will  be  produced. 

Discussing  Paramount 's  entry  into  the 
talking  picture  field,  Adolph  Zukor,  Presi- 
dent, says : 

' '  For  the  past  two  years  we  have  been 
investigating  the  performance  of  every  de- 


vice for  the  reproduction  of  talking  pic- 
tures. After  intensive  study  of  every  re- 
production machine,  we  have  decided  that 
the  Sound  Projector  System  of  the  Western 
Electric  Company  is  the  best. 

"Another  factor  considered  in  this  deci- 
sion is  the  ability  of  the  Western  Electric 
Company  to  produce  in  quantity,  for  it  was 
realized  that  there  would  be  an  immediate 
call  for  a  great  quantity  of  these  sound 
projectors  from  Publix  Theatres,  which 
oAvns,  controls  or  directs  the  activities  of  a 
great  number  of  theatres  throughout  this 
country  and  abroad." 


Talkie  Competition  Gives 
Exhibitors  "Break" 

(Continued  from  Preceding  Page) 

Machines  devised  for  houses  of  1,000  ca- 
pacity will  cost  betAveen  $6,500  and  $7,000. 
Equipment  for  a  2,000-seat  house  will  re- 
quire an  expenditure  of  $9,000,  while  the 
big  palaces  that  need  the  most  elaborate 
machine  will  be  compelled  to  expend  prob- 
ably $15,000. 

For  the  present  Photophone  will  depend 
upon  F  B  O  for  its  production  but  there 
seems  every  assurance  on  the  part  of  R  C  A 
officials  that  additional  companies  will  be 
franchised  in  the  near  future.  At  any  rate, 
any  company  can  produce  with  Photophone 
accompaniment  on  a  royalty  arrangement 
for  each  subject  produced. 

Photophone  Film  "Heara"* 

It  was  the  good  fortune  of  the  writer  to 
sit  in  the  other  day  at  a  private  hearing  of 
a  Photophone  film  with  which  there  was  no 
picture  accompaniment.  It  is  my  humble 
opinion  that  the  sound  recording  of  this  de- 
vice is  nearer  perfection  than  any  I  have 
heard.  It  was  an  orchestral  record  in  which 
every  instrument  could  be  clearly  defined 
and  the  tone  of  each  was  just  about  perfec- 
tion. One  could  close  the  eyes  and  feel 
satisfied  that  he  was  actually  listening  to 
a  Broadway  orchestra.  I  heard  no  speech 
in  connection  with  the  record,  but  was  as- 
sured that  speech  was  just  as  clearly  repro- 
duced as  music.  If  such  is  the  case,  Broad- 
way is  going  to  be  astounded  by  this  newest 
and  as  yet  unrevealed  sound  reproduction 
machine. 

Not  only  is  Photophone  going  to  give  its 
attention  to  the  leasing  of  machines  to  thea- 
tres and  to  the  licensing  of  producing  com- 
panies for  the  synchronization  of  sound,  but 
Mr.  Bucher  declares  that  within  a  year 
feature  pictures  will  be  revealed  within  the 
homes,  but  with  an  entirely  different  techni- 
que than  the  features  shown  in  the  theatre. 

Photophone  declares  it  will  manufacture 
a  home  machine  that  will  probably  sell  for 
about  $300  and  that  before  many  years  they 
will  be  almost  as  generally  in  use  as  the 
radio  is  today.  This,  according  to  Mr. 
Bucher,  will  develop  an  entirely  new  class 
of  writers,  an  entirely  new  technique  in  di- 
rection, and  a  brand  new  aggregation  of 
stars  and  players,  people  whose  voices  will 
register  as  well  as  they  will  register  on  the 
screen. 


May    19,  1928 


1683 


Kennedy  Joins  K-A-O  Interests 

Buys  Into  Vaudeville  Circuit  in  Association  with  Banker  Group; 
Rumored  Retirement  of  Albee  Is  Denied 


EF.  ALBKF  announced  May  lti  that 
Joseph  P.  Kennedy,  president  of 
•  F  B  0  Pictures  Corporation,  has 
become  associated  with  him  in  the  conducl 
of  the  Keith-Albee-Orpheum  Circuit  of 
theatres.  This  was  brought  about  through 
the  acquiring  of  an  importani  interest  in 
the  K-A-O  by  .Mr.  Kennedy  in  association 
with  a  group  of  bankers,  including  Elisha 
Walker,  president  of  Blair  &  Company; 
the  Lehman  Brothers,  and  Jeremiah  Mil- 
bank,  the  latter  being  a  well  known  fi- 
nancier identified  with  the  Chase  National 
Bank  group. 

These  interests,  including  Mr.  Kennedy, 
have  purchased  sufficient  holdings  in  the 
Keit h-Albee-Orpheuin  common  stock  to  in- 
terest themselves  personally  in  the  future 
of  this  circuit. 

This  announcement  fulfills  the  promise 
made  by  E.  F.  Albee  at  the  time  of  the  far- 
reaching  merger  of  the  Keith-Albee  and 
Orpheum  Circuits  of  theatres  that  new  and 
young  blood  would  be  injected  into  the  di- 
rectorate of  the  Keith-Albee-Orpheum  Cor- 
poration. 

At  a  meeting  May  15  the  board  of  di- 
rectors of  the  Keith-Albee-Orpheum  Cor- 


poration elected  E.  F.  Albee  president, 
Marcus  Beiman,  executive  vice-president, 
and  Joseph  P.  Kennedy,  chairman  of  the 
iard.  Elisha  Walker,  president  of  Blair 
&  Co.,  Richard  ('.  Hunt,  representing  Jere- 
miah Milbank,  and  the  Lehman  Brothers 
were  added  to  the  board  of  directors. 

The  Keith  people  and  their  associates 
retain  the  control  of  the  company,  says  the 
announcement,  which  continues: 

"There  is  no  truth  in  any  rumor  abroad 
that  Mr.  Albee,  the  president  of  the  Keith- 
Albee-Orpheum  Circuit,  is  to  retire  or  be 
less  active  in  the  affairs  of  the  Keith-Albee- 
Orpheum  Circuit  than  he  has  been  for  the 
past  forty  years. 

"It  was  be,  with  Mr.  Keith,  who  built 
this  circuit,  who  labored  early  and  late  and 
injected  principles  into  the  vaudeville  busi 
ness  which  has  made  it  respected  through- 
out the  world. 

Mr.  Kennedy  and  Mr.  Albee  will  now 
work  out  together,  with  the  co-operation  of 
these  financial  groups  mentioned  above,  the 
new  program  which  has  been  laid  out  for 
the  expansion  of  the  Keith-Albee-Orpheum 
Circuit. 

"The  motion  picture  has  become  such  an 


important  factor  in  the  K-A-O  theatres  in 
the  last  few  years  that  it  is  only  natural," 
said  Mr.  Albee  in  his  announcement,  "thai 
I  should  look  to  the  picture  industry  for  a 
new  associate.  Mr.  Kennedy  has  shown, 
in  a  brief  but  colorful  career  in  the  pic- 
ture business,  such  constructive  and  or- 
ganization genius  that  we  consider  him  a 
tremendous  asset  to  our  business.  He  is 
energetic,  dynamic  and  a  straight  shooter." 

Joseph  P.  Kennedy  entered  the  motion 
picture  business  activity  two  years  ago 
when  he  bought  F.  B.  0.  Pictures  Corpora- 
tion from  the  British  banker  owners.  He 
has  just  recently  effected  an  affiliation  be- 
tween his  F.  B.  0.  Company  with  Radio 
Corporation  of  America,  General  Electric 
and  Westinghouse  under  which  these  in- 
terests are  his  partners  in  F.B.O. 

With  Mr.  Kennedy's  election  as  chairman 
of  the  board  of  K-A-O,  a  closer  association 
is  established  between  the  two  companies, 
K-A-O  recently  having  acquired  an  inter- 
est in  F.B.O.  Pictures,  and  Mr.  Kennedy 
recently  having  become  unofficial  business 
advisor  of  the  Pathe  Company,  in  which 
K-A-O  is  heavily  interested. 


Safeguarding  U.  S.  Films  Abroad 

Hays  Statement  Declares  American  Interests  Are  Amply  Pro- 
tected; Results  of  Trip  Analyzed 


WILL  II.  BAYS,  head  of  the  Motion 
Picture  Producers  and  Distribu- 
tors of  America,  returned  from 
France  last  week  after  a  successful  mission 
in  having  the  original  stringent  quota  laws 
considerably  modified  by  the  French  Cinema 
Control  Commission.  Mr.  Hays,  on  his  ar- 
rival, issued  a  very  brief  statement  in  which 
he  said  the  French  negotiations  were  most 
amicable  and  the  conclusion  reasonably 
satisfactory  to  all. 

The  Hays  statement,  in  full,  follows: 
"The  government  of  nearly  every  country 
in  Europe  has  taken  some  kind  of  legal 
steps  to  help  the  nation's  motion  picture 
business.  This  grows  out  of  their  realiza- 
tion of  the  value  of  the  motion  picture  as  a 
national  asset,  and  expresses  their  deter- 
mination to  foster  and  protect  it.  In  some 
countries  it  amounts  to  a  subsidy.  All  this 
is  a  perfectly  proper  purpose  and  we  take 
no  except  ion  to  it . 

"The  motion  picture  has,  indeed,  become 
an  important  factor  for  any  country,  and  any 
government  does  well  sympathetically  to 
encourage  it.  This  fact  is  thoroughly  appre- 
ciated abroad.  Our  concern  has  been  that 
this  protection  does  not  develop  in  such  a 
way  as  actually  to  prohibit  American  pic- 
tures from  competing  at  all.  The  American 
motion  picture  has  attained  a  commanding 
position  in  the  world  on  its  merit,  and  we 
only  want  that  place  in  the  world's  com- 


merce which  the  quality  of  our  product 
warrants. 

"The  negotiations  in  France  were  most 
amicable  in  nature  and  the  conclusion  rea- 
sonably satisfactory  to  all." 


By  L.  C.  Moen 

Paris  Correspondent,  Motion  Picture  News 

By  the  time  this  appears  in  print,  the 
French  expedition  of  Will  H.  Hays  will 
have  b"gr:i  to  be  history,  and  this  appears 
to  be  an  opportune  time  to  analyze  impar- 
tially the  results  of  the  offensive,  which 
might  be  characterized  as  a  qualified  victory 
for  both  sides — America  has  submitted  to 
a  French  contingent  law,  and  France  has 
relinquished  the  principle  of  enforced  reci- 
procity. 

Here  are  the  exact  changes,  as  given  to 
us  by  Mr.  Hays  aboard  the  "  Berengaria, " 
a  few  minutes  before  sailing  from  Cher- 
bourg, and  which  may  therefore  be  regarded 
as  official  and  final : 

Article  VII,  and  its  amendments,  which 
provided  that  for  every  French  picture  pur- 
chased and  distributed  in  America  an  Ameri- 
can company  could  import  four  of  its  own 
pictures  into  France,  has  been  repealed. 
In  its  place,  the  Cinema  Control  Commission 
passed  resolutions  providing  that  seven  per- 
mits to  import  foreign  pictures  (no  country 
specified)  shall  be  granted  with  every 
French  picture  producer;  that  such  seven 


permits  can  all  go  to  one  country;  and  that 
there  are  no  requirements  a.s  to  any  dis- 
tribution of  such  French  films  anywhere. 

Thus  an  American  company  can  obtain 
permits  to  import  its  films  in  three  ways: 
By  producing  French  films;  by  buying 
French  films  with  their  permits  included; 
by  buying  permits  only  from  French  pro- 
ducers. 

At  a  later  meeting,  the  Commision  elimi- 
nated the  retroactive  features  of  Section  X, 
which  provides  for  the  refusal  of  permits  to 
companies  showing  films  harmful  to  the 
good  name  of  France.  As  the  section  stood, 
the  Commission  could  revoke  all  past  per- 
mits to  such  a  company;  now  it  can  merely 
refuse  to  issue  further  permits.  # 

In  addition,  a  company  distributing  a 
French  film  in  any  foreign  country,  which  is 
in  itself  an  important  producing  country 
(United  States,  Germany,  England,  Italy, 
for  example),  shall  receive  two  additional 
permits.  This  is  the  only  trace  remaining 
of  the  effort  to  bring  about  reciprocity  and 
enforced  exports. 

Also,  the  Commission  increased  the  per- 
centage of  last  year's  number  of  releases 
which  each  company  can  bring  in  without 
purchasing  any  French  films  or  permits 
whatever,  from  40  per  cent  to  60  per  cent. 
All  films  of  more  than  1,300  meters  are  to 
{Continued  on  page  1684) 


1684 


Motion    Picture  News 


U.  A.  Holds 

Joseph  M.  Schenck  and  Al 
Heads  on  Product  fo 


Conventions 

Lichtman  Address  Sales 
Coming  Season 


THE  first  sales  convention  of  United 
Artists  west  coast  managers  was 
opened  last  Monday  by  Al  Lichtman, 
with  Joseph  M.  Schenck  addressing  the 
session  at  the  Roosevelt  Hotel  in  Los  An- 
geles. Mr.  Schenck  presented  an  outline  of 
the  1928-29  line-up  of  United  Artists  pic- 
tures, and  the  convention  proceeded  to  dis- 
cuss special  sales  and  exploitation  cam- 
paigns. 

Those  in  attendance,  aside  from  Mr. 
Schenck  and  Mr.  Lichtman,  were:  David 
Bershon,  western  division  sales  manager; 
Kenneth  Hodkinson,  San  Francisco;  D.  J. 
McXerney,  Seattle;  H.  Bradley  Fish,  Den- 
ver; Guy  S.  Gunderson,  Los  Angeles;  Fred- 
eric Gage,  Salt  Lake  City;  F.  E.  Benson 
and  Harry  Stern,  special  representatives; 
and  Victor  M.  Shapiro,  advertising  and 
publicity  director  of  United  Artists. 

Next  Sunday,  May  20th,  a  middle-west- 
ern, southern  and  eastern  convention  will 
be  held  at  the  Drake  Hotel,  Chicago.  Mr. 
Lichtman  and  Mr.  Shapiro  heading  east 
from  Los  Angeles  on  Thursday  to  attend. 
The  Chicago  convention  will  be  attended  by 
a  large  delegation  from  New  York  and  other 
eastern  centers. 

According  to  Cresson  E.  Smith,  assistant 
general  sales  manager  of  United  Artists,  the 


be  counted  in  calculating  this  (more  than 
5,000  feet,  approximately). 

To  illustrate  how  this  will  work  out,  let 
us  take,  for  example,  Paramount,  which 
distributed  last  year  in  France  60  pictures. 

First,  Paramount  will  immediately  re- 
ceive free  from  the  Commission  36  permits 
(60  per  cent  of  last  year's  number).  To 
bring  in  the  remaining  24  pictures,  Para- 
mount can  either  produce  four  French  pic- 
tures (which  it  has  already  been  doing 
annually),  buy  four  French  pictures,  or  buy 
24  permits  from  French  producers.  Or  it 
can  produce  or  buy  three  French  pictures 
and  distribute  them  in  America. 

So  there  is  no  reason  to  expect  that  the 
law,  in  its  present  emasculated  form,  will 
work  any  great  improvement  in  French  pro- 
duction. It  means,  in  effect,  that  American 
producers  will  "kick  in"  a  certain  amount 
of  subsidy  to  a  few  French  producers.  The 
probability  is  that  a  French  producer  will 
be  able  to  get  two  or  two  and  a  half  million 
francs  for  his  seven  permits  with  a  film 
(eighty  or  one  hundred  thousands  dollars), 
but  that  is  merely  a  guess,  and  may  be  far 
wide  of  the  mark.  It  will  depend  entirely 
upon  how  spirited  is  the  bidding  between 
various  American  companies ;  between 
American  and  German,  etc. 

The  greatest  psychological  stimulus  to  the 
making  of  better  pictures,  the  prospect  of 
having  films  shown  in  America,  at  least  to 
exhibitors  and  critics,  has  been  removed. 

So  the  probabilities  are  that  next  year 
will  find  French  production  just  about 
where  it  is  today. 

What    the    law    has    accomplished  for 


following  people  will  attend  the  Chicago 
convention  Sunday: 

Al  Lichtman;  Cresson  E.  Smith;  Victor 
M.  Shapiro;  Paul  X.  Lazarus,  sales  promo- 
tion manager;  L.  J.  Schlaifer,  district  man- 
ager of  district  No.  1;  William  Rosenthal, 
district  manager  district  No.  2;  Harry  L. 
Gold,  district  manager  of  district  No.  3; 
O.  C.  Wallace,  district  manager  of  district 
No.  4;  Haskell  Masters,  district  manager 
•  from  Canada;  Joseph  Luckett,  special  rep- 
resentative; Emil  Jensen,  representative  of 
Joseph  M.  Schenck  Productions  and  In- 
spiration Pictures;  Carroll  Trowbridge,  rep- 
presentative  of  Douglas  Fairbanks  Produc- 
tions ;  Guy  Morgan,  Samuel  Goldwyn 's  rep- 
resentative; Edward  Lindeman,  D.  W.  Grif- 
fith's representative;  and  the  following 
branch  manager:  Saul  Resnick,  Cleveland; 
Arthur  M.  Wineberger,  Washinton;  Charles 
Stern,  New  Haven;  H.  E.  Lotz,  Boston; 
Michael  J.  Garritty,  Portland;  George 
Moeser,  Buffalo ;  Jack  Von  Tilzer,  Phila- 
delphia; B.  M.  Stearn,  Pittsburgh;  C.  E. 
Peppiatt,  Charlotte;  W.  G.  Carmichael,  At- 
lanta; Jose  Levy,  Cincinnati;  Phil  Dunas, 
Indianapolis;  D.  V.  McLucas,  Omaha;  Guy 
F.  Navarre,  Kansas  City;  Mannie  Gottlieb, 
St.  Louis ;  Ralph  A.  Morrow,  Dallas ;  Moe 
Streimer,  New  York;  and  H.  G.  Morrow, 
New  Orleans. 


France  is  to  give  a  small  financial  aid  to  a 
few  producers,  and  to  give  the  Commission 
strong  means  of  dealing  with  companies 
which  picture  France  unfavorably  on  the 
screen. 

What  it  means  for  America  is  a  cross 
between  a  contingent  and  a  censorship.  If 
all  American  companies  actually  lose  money 
operating  in  France,  as  they  claim,  it  will 
further  increase  those  losses — unless  it  leads 
them  to  curtail  the  number  of  pictures  re- 
leased in  France,  which  we  still  contend 
would  work  more  constructive  benefit  to 
both  French  and  American  companies  than 
any  legislative  measure. 

Mr.  Hays'  final  statement  was: 
"To  these  modifications  the  organized 
American  industry  has  given  its  assent.  We 
are  assured  that  the  Commission  will  pro- 
ceed in  a  liberal  spirit  in  its  application  of 
the  provisions  of  the  regulations  to  the  end 
that  the  closest  sympathy  and  a  continuous 
harmony  of  action  may  be  advanced  and 
maintained  between  the  French  and  the 
American  industries.  In  this  effort  the 
American  industry  will  most  earnestly  co- 
operate. 

' "  The  negotiations,  leading  up  to  the  con- 
clusion reached  today,  have  been  conducted 
in  a  most  friendly  and  amicable  spirit." 

Cohen   Brothers   Add  to 
Detroit  Holdings 

The  seventh  theatre  in  the  Detroit  picture 
house  circuit,  owned  by  Ben  and  Lou  Cohen, 
has  just  been  acquired.  Negotiations  were 
completed  with  Kunsky  Theatres  last  week 


whereby  the  Lincoln  Square,  a  west-side 
house,  will  became  an  important  *  link  of 
their  enterprises.  The  purchase  price  has 
not  been  revealed.  No  change  of  policy  will 
he  made  for  the  time  being. 

Until  recently,  the  Lincoln  Square  was 
one  of  the  largest  and  foremost  picture 
houses  here.  When  the  Cohen  brothers 
opened  the  new  Hollywood,  however,  it  be- 
came a  source  of  direct  competition.  Fol- 
lowing is  a  list  of  the  Cohen  theatres  in 
order  of  importance:  Hollywood,  Colonial, 
Lincoln  Square,  Rex,  Globe,  Coliseum  and 
Grand  Victory.  All  are  situated  on  the 
west  side  of  the  city. 

New    Little   Theatre  for 
New  York  City 

Property  at  151-153  East  50th  Street  in 
New  York  City  will  be  the  site  of  a  new 
little  theatre  which,  it  is  said,  will  seat  300 
and  will  be  built  by  Little  Picture  House 
Inc.,  in  conjunction  with  the  Film  Bureau. 
On  May  9,  Little  Picture  House,  Inc.,  repre- 
sented by  Taylor,  Blanc,  Capron  and  Marsh, 
as  counsel,  executed  contract  for  the  pur- 
chase of  the  property.  The  seller  was  Er- 
nest J.  Wile,  who  was  represented  by  Ed- 
win S.  Kessler,  as  counsel.  Derecktor  and 
Company,  Inc.,  were  the  brokers  of  the 
transaction. 

The  officers  of  Little  Picture  House,  Inc., 
are :  Elizabeth  Perkins,  president ;  Mrs. 
Harris  Childs,  Miriam  Blagden,  Mrs.  Robert 
Weeks  Kelley,  and  Mrs.  Arthur  Lewis,  vice- 
president;  Mrs.  Howard  Greenly,  treasurer. 

Paramount    Declares  Its 
Quarterly  Dividend 

At  a  meeting  held  this  week  the  board  of 
directors  of  Paramount  Famous  Lasky 
Corporation  declared  the  regular  quarterly 
dividend  of  $2.00  per  share  on  the  common 
stock,  payable  July  2,  1928,  to  stockholders 
of  record  at  the  close  of  business  on  June  8, 
1928.   The  books  will  not  close. 


Charninsky,  Showman, 
Dies  Suddenly 

A SUDDEN  death  overtook  Simon 
Charninskv,  managing  director 
of  the  Capitol  Theatre  at  Dallas, 
on  the  afternoon  of  Tuesday,  May  8, 
when  he  was  stricken  with  a  heart  at- 
tack in  his  office  in  the  Capitol.  At 
once  removed  to  St.  Paul's  Sanitarium, 
he  passed  away  at  2:45  that  afternoon. 
He  was  46  years  old. 

Mr.  Charninsky  and  his  business 
partner  and  associate,  R.  J.  Stinnett 
from  Pantages  Theatre  nearby,  were 
recently  successful  in  obtaining  a  ver- 
dict of  $237,500  damages  in  the  Dallas 
District  Court  against  Paramount  and 
others  on  anti-trust  charges.  In  asso- 
ciation with  John  T.  Jones  he  entered 
the  show  business,  the  two  running 
the  Melba  Theatre  in  Dallas.  Later  he 
and  Mr.  Stinnett  became  joint  opera- 
tors of  the  Old  Garden,  now  the  Pan- 
tages. In  1923  the  two  partners  ac- 
quired the  Capitol. 

Surviving  are  his  mother,  three  sis- 
ters and  five  brothers,  three  of  whom 
are  musical  leaders  in  various  thea- 
tres. Funeral  services  were  held  Fri- 
day afternoon  at  2  o'clock  at  the  resi- 
dence of  the  deceased  with  Dr.  David 
Lefkowitz,  rabbi  of  Temple  Emanu-El, 
officiating.  Interment  was  made  at 
White  Rock  Cemetery. 


Safeguarding  U.  S.  Films  Abroad 

{Continued  from  page  1683) 


May    19,    19  2  8 


1685 


FBO  Will  Produce  60  Features 

Six  Specials  and  Six  Super-Westerns  Starring  Tom  Mix  Top 

Schedule  for  1928-29 


JOSEPH  P.  KENNEDY,  president  of 
FBO  Pictures  Corporation  announces 
that  the  production  program  of  the 
company  for  the  192S-2!)  season  will  be 
made  up  of  sixty  feature  pictures  and  five 
series  of  short  subjects.  Included  in  these 
will  be  six  specials,  six  super- westerns  star- 
ring Tom  Mix,  twenty-four  Gold  Bond  pro- 
ductions, seven  westerns  starring  Tom  Tyler, 
seven  westerns  starring  Buzz  Barton,  six 
with  Hoi)  Steele  and  four  starring  Ranger, 
the  dog. 

The  six  specials  on  the  program  include 
"The  Perfect  Crime,"  "Taxi  13,"  "The 
Hit  of  the  Show,"  "Gang  War,"  "Block- 
ade" and  "The  Circus  Kid." 

"The  Perfect  Crime,"  is  a  mystery  melo- 
drama by  William  Le  Baron,  based  on 
Israel  Zangwill's  novel,  "The  Big  Bow 
Mystery"  directed  by  Bert  Glennon.  Clive 
Brook  and  Irene  Rich  are  co-starred,  with 
Tully  Marshall,  Gladys  McConnell,  Carroll 
Nye,  Edmund  Breese,  Ethel  Wales,  Dick 
Bellfield,  Phil  Gastrock  and  James  Farley 
in  prominent  parts.  "The  Perfect  Crime" 
is  already  finished. 

Marshal]  Neilan's  firsl  directorial  effort 
for  FB  0  is  "Taxi  13"  with  Chester  Conk- 
lin  in  the  leading  role,  now  in  course  of 
production  at  the  studio.  Martha  Sleeper 
plavs  the  feminine  lead. 

"The  Hit  of  the  Show,"  is  a  Ralph  Ince 
production,  based  on  the  story  by  Viola 
Brothers  Shore.  This  picture  is  also  fin- 
ished. Joe  E.  Brown,  well  known  vaude- 
villian,  portrays  the  role  of  "Twisty"  a 
hoofer  in  a  Broadway  show,  who  sacrifices 
his  life  for  the  girl  he  loves.  The  balance 
of  the  cast  include  Gertrude  Olmstead,  Wil- 

New 

Authors  of 


Los  Angeles,  May  12. 

THERE  seems  to  be  a  host  of  writers 
in  Hollywood.  Many  of  them  are 
new  ones.  At  Metro-Goldwyn-Mayer 
and  Fox  the  number  has  increased  amaz- 
ingly, and  Paramount  has  added  to  its  staff. 
Companies,  I  hear,  are  bent  on  signing  up 
writers  of  "flash  hits."  When  a  playwright 
writes  a  play  that  scores  on  Broadway,  or 
an  author  registers  a  success  with  a  book, 
his  talents  are  likely  soon  to  be  tested  for 
the  films.  Perhaps  a  number  of  these  writ- 
ers are  "one  idea"  men,  but  it  is  figured 
that  some  of  them  may  click  at  least  once 
at  the  studio,  and  also  that  they  may  prove 
more  amenable  to  the  different  environ- 
ment than  did  most  of  the  novelists  and 
dr  aiKatists  in  the  past,  who  had  larger  pre- 
judices to  overcome  because  of  repeated 
successes  in  their  own  special  medium. 

Outside  of  these  additions  to  the  scenario 
staff,  the  personnel  of  the  various  compan- 
ies remains  unchanged.    There  is  very  little 


liam  Norton  Bailey,  Gertrude  Astor,  Ole 
M.  Ness,  Lee  Shumway,  William  Francis 
Dugan,  lone  Holmes,  Leroy  Mason,  Erank 
.Mills,  Daphne  Pollard  and  Cosmo  Kyrle 
Bel  lew. 

"Gang  War"  is  a  story  of  the  under- 
world in  San  Francisco's  Chinatown,  and 
is  now  in  course  of  production.  The  story 
comes  from  the  pen  of  James  Ashmore 
Creelman,  and  is  being  directed  by  Beit 
( l  Lennon. 

"  Blockade"  with  Anna  Q.  Nilsson  in  the 
leading  feminine  role,  is  a  melodrama  of 
the  conquest  of  the  rum-runners  of  the  At- 
lantic, while  "The  Circus  Kid"  is  a  story 
of  the  big  tops,  with  Frankie  Darro  in  the 
leading  role.  "Poodles"  Hannaford  and  his 
troupe  of  circus  performers  have  been  per- 
suaded to  take  part  in  this  production. 
Ralph  Ince  will  direct  "The  Circus  Kid." 

Among  the  twenty-four  Gold  Bonds  are 
two  prize-winning  stories  from  True  Story 
Magazine,  the  first  of  which  is  "Sinners  in 
Love."  The  second  is  to  be  selected  later. 
"Sinners  in  Love"  will  be  directed  by 
Ralph  Ince.  "Stolen  Love,"  from  the  novel 
by  Hazel  Livingston  is  another  of  the  Gold 
Bonds.  Others  of  this  series  will  include; 
"Sally's  Shoulders,"  by  Beatrice  Burton; 
"Stocks  and  Blondes,"  with  Gertrude 
Astor,  Jacqueline  Logan,  Richard  "Skeets" 
Gallagher  and  Albert  Conti  in  the  leading 
roles;  "The  Singapore  Mutiny,"  a  Ralph 
Ince  production  in  which  Ince  will  also 
enact  the  leading  male  role. 

"Danger  Street"  of  the  Gold  Bond  series 
is  already  completed.  It  is  a  Red  Book 
Magazine  story  by  Harold  MacGrath,  in 
which  Martha  Sleeper  and  Warner  Baxter 


inclination  to  add  to  the  permanent  stock 
players  at  present. 

While  the  rage  for  newcomers  is  some- 
what abated,  talents  of  many  will  continue 
to  be  tried  out,  if  only  for  a  very  short 
period.  Some  studios  have  added  to  their 
list  of  directors. 

One  notes  additions  to  the  list  of  free- 
lance players.  Beatrice  Joy,  having  left  De 
Mille,  is  now  playing  the  featured  lead  in 
"The  Bellamy  Trial,"  one  of  the  more 
important  M-C-M  productions,  which 
Monta  Bell  is  directing.  In  this  same  pic- 
ture appears  Betty  Bronson,  who  is  under 
contract  for  two  starring  films  at  Warner 
Brothers  to  follow  this. 

United  Artists,  which  has  been  very  quiet, 
is  looking  up.  Norma  Talmadge's  "A 
Woman  Disputed"  is  well  along  toward 
completion,  and  with  Henry  King  directing, 
gives  indications  of  being  an  excellent  pic- 
ture. Griffith  is  getting  under  wav  with 
' '  The  Battle  of  the  Sexes. ' '   Charles  Chap- 


have  the  leads.  Others  in  the  cast  are  Duke 
Martin,  Frank  Mills,  Bob  Perry,  Harry 
Allen  Grand  and  Ole  M.  Ness.  Ralph  Ince 
directed. 

"The  Air  Legion"  is  by  James  Ashmore 
Creelman,  and  "The  R^d  Sword"  is  a  Rus- 
sian tale.  Anna  Q.  Nilsson  will  play  the 
feminine  lead  in  "Tropic  Madness."  "The 
Convict's  Son"  is  another  of  the  Ralph 
Ince  productions  in  which  Ince  will  play 
the  leading  role.  Ince  will  also  have  the 
leading  role  and  direct  "The  Record  Bun," 
by  James  Ashmore  Creelman.  "Lest  We 
Forget"  is  another  Creelman  story  of  a 
hero  of  Flanders  Field. 

The  James  Oliver  Curwood  story,  "The 
Yellow  Back,"  will  be  among  the  Gold 
Bonds,  as  will  "The  Jazz  Age"  and  "King 
of  the  Klondike,"  an  Alaska  adventure 
tale. 

Still  others  of  the  Gold  Bonds  will  be: 
"Skinner  Steps  Out,'  by  Henry  Irving 
Dodge;  "Double  Crossed,"  by  H.  C.  Wit- 
wer;  "Hardboiled,"  by  Arthur  Somers 
Roche;  "The  Last  Haul,"  by  Louis 
Sarecky;  "Voice  of  the  Storm,"  "Hey, 
Rube"  "The  Charge  of  the  Gauchos,"  in 
which  Francis  X.  Bushman  and  Jacqueline 
Logan  play  the  leads,  and  "Love  in  the 
Desert." 

There  will  be  seven  western  pictures  star- 
ring Tom  Tyler.  These  are  "Terror  Moun- 
tain," "The  Avenging  Rider,"  "Trvant 
of  Red  Gulch,"  "Trail  of  the  Horse 
Thieves,"  "Gun  Law,"  "Idaho  Red"  and 
"The  Pride  of  Pawnee."  Six  of  these  pic- 
tures have  already  been  completed. 

Buzz  Barton,  FBO's  hard-riding, 
{Continued  on  page  1686) 


lin  talks  of  doing  another  picture  very  soon. 
Douglas  Fairbanks  and  Mary  Pickford,  of 
course,  have  gone  to  Europe,  and  will  not 
return  until  late  summer.  Had  it  not  been 
for  the  death  of  Miss  Pickford 's  mother, 
they  would  have  started  new  productions 
this  spring.  Doug  was  practically  set  for  his 
next  pict  ure.  He  has  an  exceptional  idea 
for  the  sequel  to  "The  Three  Musketeers," 
and  on  his  return  will  probably  decide  to 
produce  this. 

Samuel  Goldwyn  is  all  but  ready  to  begin 
his  first  Vilma  Banky  starring  picture.  One 
hears  many  glowing  reports  of  his  two  new 
European  discoveries.  Miss  Banky 's  lead- 
ing man,  Walter  Byron,  is  already  here,  and 
may  be  said  to  resemble  Ronald  Column 
slightly.  An  English  actor,  he  has  been  on 
the  stage  since  he  was  six  years  old,  and  has 
also  played  in  pictures  abroad. 

Miss  Banky 's  first  story  will  have  an 
Alsation  locale.  She  will  be  cast  as  a  peas- 
(Continutd  on  page  1686) 


Writers  Stir  Hollywood 

"Flash  Hits"  Are  Signed  by  Studios  in  Hope  of 
Securing  New  Talent 


By  EDWIN  SCHALLERT 

Editor  of  The  Los  Angeles  Times  Preview  and  Special  Correspondent  of  Motion  Picture  News 


1686 


Motion    Picture  News 


New  Theatre  Circuit  After  Houses 
in  Virginia  and  Carolinas 

THE  Mark  Gates  Theatre  Corporation,  according  to  advices  from 
Washington,  D.  C,  is  busy  with  a  project  to  develop  a  chain  of  one 
hundred  theatres  in  Virginia  and  the  Carolinas.  Gates  for  eleven 
years  was  with  the  Loew  organization  and  in  recent  years  was  manager 
of  Loew's  Columbia  in  Washington.  Because  of  this  connection  it  has  been 
rumored  that  the  new  chain  would  be  a  Loew  project,  but  this  has  been 
emphatically  denied. 

The  new  company  has  declared  itself  as  being  in  the  field  for  thea- 
tres and  is  ready  to  enter  the  following  Virginia  towns:  Staunton,  Coving- 
ton, Bristol,  Portsmouth,  Boanoke,  Fredericksburg  and  Winchester.  They 
are  also  looking  for  houses  in  North  and  South  Carolina. 


Texas  Exhibitors  Meet 

Semi-Annual  Convention  Elects  Officers  and  Discusses 
Conditions  in  Territory 


THE  Motion  Picture  Theatre  Owners 
of  Texas  held  their  semi-annual  con- 
vention at  the  Baker  Hotel,  May  8th 
and  9th,  and  attendance  was  all  that  could 
be  expected.  On  the  opening  day  a  special 
screening  of  "Mother  Machree"  was  given 
the  conventioneers  at  the  Majestic  Theatre, 
and  in  the  afternoon  a  revision  and  dis- 
cussion of  the  constitution  and  by-laws  of 
the  organization  were  the  topics  of  interest. 

H.  A.  Cole,  president,  was  called  from  the 
assembly  room  and  returned  a  few  moments 
later  to  announce  that  Simon  Charninsky, 
managing  director  of  the  Capitol  Theatre 
of  Dallas  and  a  long  and  active  member  of 
M.  P.  T.  T.  0.  and  a  former  director  of  this 
organization,  -  had  suddenly  passed  away. 
The  entire  assembly  stood  in  silence  for  a 
moment  in  respect  to  his  memory. 

The  Wednesday  session  was  devoted  to 
the  election  of  officers  and  directors  and 
problems  of  business.  H.  A.  Cole  was  re- 
elected president,  and  other  officers  elected 
were:  Burt  King,  of  Stamford,  first  vice- 
president;  E.  J.  Callahan,  Crockett;  A.  V. 
Wade,  Gainesville,  H.  T.  Hodge  and  Henry 
Sparks,  Cooper,  second  vice-presidents. 
Jack  Lilly  was  re-elected  Secretary-treasur- 
er. Sixteen  directors  were  elected  to  replace 
the  usual  eight;  the  newly  elected  directors 
being:  M.  R.  Flannagan,  Longview;  Ross 
Dorbandt,  Jacksonville;  John  Lilly,  Sul- 
phur Springs;  E.  J.  Callahan,  Crockett;  J. 
L.  Santos,  Wharton;  A.  V.  Wade,  Gaines- 
ville; John  Stewart,  Kaufman;  Thomas 
Donnelle,  Stephenville;  Sam  Heffley,  Cam- 
eron; H.  G.  Stein,  Luling;  Ruben  Prels, 
Victoria;  H.  H.  Starcke,  Seguin;  Lee  Walk- 


freckled  faced,  fourteen  year  old  western 
ace,  will  make  seven  for  the  1928-29  pro- 
gram. These  include  "The  Young  Whirl- 
wind," "Rough  Ridin'  Red,"  "Orphan  of 
the  Sage,"  "The  Vagabond  Cub,"  "The 
Freckled  Rascal,"  "The  Little  Savage" 
and  "Pals  of  the  Prairie."  Four  Buzz 
Barton  pictures  have  already  been  com- 
pleted. 

Bob  Steele  will  make  a  series  of  six 
youth  and  adventure  pictures.  These  in- 
clude "Heading  for  Danger,"  "Lightning 


er,  Lampasas;  Burt  King,  Stamford;  Homer 
Mulkey,  Clarendon;  and  E.  H.  Mosely,  Al- 
pine. 

The  number  of  directors  was  increased  in 
order  to  give  greater  representation 
throughout  the  state.  The  Brookhart  bill 
was  indorsed  by  the  exhibitors  and  a  com- 
mittee was  appointed  to  ascertain  by  what 
means  a  uniform  electrical  rate  might  be 
obtained  for  exhibitors  throughout  the 
state,  as  it  was  pointed  out  that  theatres  in 
different  towns  were  paying  almost  double 
charges  of  other  exhibitors.  Mr.  Cole,  the 
president,  stated  that  although  he  was  not 
satisfied  with  several  clauses  in  the  new  con- 
tract it  was  better  than  the  old  contract, 
but  should  still  be  improved. 

Frank  J.  Rebusch,  of  Indiana,  stated  that 
the  exhibitors '  difficulties  are  many,  as  busi- 
ness is  dominated  by  producers,  and  that 
it  is  necessary  for  exhibitors  to  maintain 
a  strong  organization  in  order  to  combat 
them  and  secure  the  rights  deserved. 

A  tribute  was  paid  to  the  Alexander  Film 
Co.,  and  E.  S.  Hunt,  the  district  manager, 
for  the  valuable  cooperation  given  in  the 
past,  and  the  statement  was  made  that  this 
film  company  has  done  much  toward  enrich- 
ing the  coffers  of  the  M.  P.  T.  T.  0.  Other 
discussions  included  Blue  Ribbon  pictures, 
constitutional  amendments  and  district 
meetings.  The  members  attended  a  special 
screening  of  "Tenderloin"  at  the  Old  Mill 
Theatre  Tuesday  night,  and  the  closing  fea- 
ture of  the  convention  was  a  cabaret  dinner 
dance  on  Wednesday  night  at  the  Baker 
Hotel. 


Speed,"  "Captain  Careless,"  "Come  and 
Get  It,"  "The  Amazing  Vagabond"  and 
"Laughing  at  Death." 

Ranger,  the  dog,  will  make  a  series  of 
four  outdoor  pictures.  These  include  "Dog 
Law,"  "Fury  of  the  Wild,"  "Tracked" 
and  "The  One  Man  Dog." 

Five  series  of  short  subjects  are  sched- 
uled. Four  of  the  series  will  be  made  by 
Larry  Darmour  for  Standard  Cinema  Cor- 
poration. These  include: 

"Racing  Blood,"  a  series  of  twelve  two 


reel  jockey  stories,  from  the  pen  of  H.  C. 
Witwer,  now  running  serially  in  Cosmopol- 
itan Magazine.  Alberta  Vaughn,  Eleanor 
Flynn  and  Al  Cooke  have  been  slated  for 
leading  roles. 

A  series  of  "Barney  Google"  twelve  two 
reel  subjects,  based  on  Billy  De  Beck's  car- 
toon strip  of  Barney  and  his  pal  Spark 
Plug. 

"Toots  and  Casper"  another  cartoon 
strip,  is  a  series  of  twelve  two  reelers 
which  will  form  part  of  the  new  season's 
short  subject  offerings. 

The  success  of  the  Mickey  McGuire  sub- 
jects during  1927-28  prompted  FBO  to 
arrange  for  the  distribution  of  another 
series  featuring  Mickey  and  his  gang. 
Twelve  two  reelers  are  now  in  course  of 
production,  with  Mickey  Yule  in  the  lead- 
ing role.  The  series  are  based  on  the  car- 
toons by  Fontaine  Fox. 

The  short  subject  program  will  be 
rounded  out  with  26  one  reel  Curiosities, 
known  as  the  Movie  Sideshow.  These 
"Curiosities"  are  made  by  Walter  Futter, 
and  will  be  presented  by  Amedee  J.  Van 
Beuren.  The  Curiosities  are  not  cartoons, 
but  are  mlotion  pictures  based  on  unusual 
bits  of  life,  photographed  and  dramatized 
by  an  observing  camera. 

New  Writers  on  Increase 
in  Hollywood 

(Continued  from  page  1685) 

ant  girl.  The  production  is  to  feature  na- 
tive costumes  of  the  country,  and  the  pic- 
turesque customs.  For  that  reason  it  gives 
every  indication  of  being  pictorially  allur- 
ing, as  are  the  majority  of  Goldwyn  pro- 
ductions. Both  Miss  Banky  and  Colman 
will  appear  in  modern  subjects,  the  first 
Colman  picture  probably  being  one  with  a 
theme  of  regeneration  laid  in  a  foreign 
setting. ' 

On  his  return  from  Europe  Goldwyn  ex- 
pressed his  reasons  for  choosing  foreign 
players.  He  declared  that  an  English  actor 
of  the  type  of  Byron  not  only  has  the  asset 
of  experience,  but  that  he  has  strongly- 
marked  Anglo-Saxon  virility.  "It  is  qual- 
ity that  one  can  discover  as  a  rule  only  in 
British  and  American  players,"  said  Gold- 
wyn. 

"On  the  other  hand  I  prefer  Continental 
women  to  any  others  because  of  their  de- 
cided femininity,"  he  continued.  "Their 
whole  training  in  Europe  is  to  please, 
whereas  in  America  the  tendency  is  for 
women  to  dominate.  This  is  brought  about 
by  their  condition  of  independence,  which 
has  in  many  cases  been  thrust  upon  them 
much  against  their  will.  I  believe  that  there 
are  very  feminine  types  to  be  found  in 
America,  but  they  are  not  as  readily  dis- 
covered here  as  on  the  European  conti- 
nent." The  popularity  of  Vilma  Banky 
would  bear  out  Mr.  Goldwyn 's  theory. 

Goldwyn  mentioned  also  that  there  are 
many  other  excellent  actors  to  be  brought 
from  Europe.  ' '  Talent  is  still  plentiful 
there,  and  unquestionably  the  future  will 
see  many  more  players  forwarded  from 
abroad,"  he  indicated. 

Monty    Banks    and  Unit 
Film  Exteriors  in  Paris 

Monty  Banks,  American  screen  comedian, 
is  in  Paris  with  a  company  shooting  ex- 
teriors for  a  feature  comedy  for  British 
International  Films. 


FBO  to  Produce  60  Features 

(Continued  from  page  1685) 


Film  Board  Secretaries 
to  Discuss  Ethics 

Los  Angeles  Meeting  Will  Hear  Contents  of  Code  Drawn 
at  Trade  Practice  Conference 


Ten  Cooney  Chicago  Theatres  Are 
Due  to  Change  Hands 

THE  ten  Cooney  Brothers  theatres  in  Chicago  arc  about  to  be  t . i k «  n 
over  by  James  Costen.  who  headed  a  booking  eireuit  in  Chicago, 
according  to  report.  This  will  put  to  an  end  some  spirited  bidding 
lor  the  houses  that  has  been  going  on  for  several  weeks  past.  It  is  said 
houses  will  be  taken  over  next  week  under  an  arrangement  between  the 
Cooneys,  their  bankers  and  Costen. 

It  was  declared  recently,  when  it  became  known  that  several  inten  -i- 
were  involved  in  the  bidding  for  the  theatres,  that  the  Gregory  Bernas  k 
circuit  had  closed  for  the  chain,  which  includes  the  Avalon  and  Capitol, 
de  luxe  houses,  and  the  Chatham,  Cosmo,  Jeffrey,  Grove,  Stratford,  Went 
Englewood,  Highland  and  Colony. 


May   19,   19  28 

Merger  Pictures  Completes 
Financial  Contract 

Merger  Pictures,  Inc.,  capitalized  at  $5,- 
000,000,  has  completed  its  financial  struc- 
ture with  the  signing  of  a  contract  with 
Duhan  and  Co.,  Wall  Strict  investment 
hankers,  which  has  underwritten  a  stuck 
issue.  H.  E.  McGoldrick,  of  Seattle,  finan- 
cial representative  of  Merger  Pictures,  ar- 
ranged the  deal.  The  company,  headed  by 
Richard  Thomas,  will  produce  one  road- 
show a  year,  it  is  said,  and  will  also  market 
a  new  color  process.  A  new  laboratory  is 
also  planned.  The  first  picture  will  be 
"The  Woman  Who  Was  Forgotten,"  which 
will  be  distributed  by  States  Cinema,  the 
head  of  which  is  Charles  S.  Goetz,  who  is 
also  general  manager  of  Merger  Pictures. 

In  a  few  days  Thomas  plans  to  leave  for 
the  coast  to  start  production  on  the  picture, 
which  is  tied  up  with  the  National  Educa- 
tional Association. 

M-G-M  Foreign  Managers 
Arrive  in  New  York 

Arriving  in  New  York  last  week  were 
Ludwig  Lawrence,  who  was  formerly  Metro- 
Goldwyn-Mayer  manager  for  Western  con- 
tinental Europe;  J.  J.  Letsch,  who  was 
formerly  stationed  in  Belgium,  and  Allen 
Byre,  head  of  the  M-G-M  distributing  staff 
in  France. 

Mr.  Lawrence  will  set  up  residence  in 
New  York  and  will  serve  as  special  rep- 
resentative of  the  M-G-M  international  de- 
partment, which  is  being  expanded  follow- 
ing plans  laid  out  at  the  recent  foreign 
sales  convention.  Mr.  Letsch  will  assume 
new  duties  as  managing  director  for  M-G-M 
in  Spain  and  Portugal.  Mr.  Byre  will  act 
as  managing  director  for  his  company  in 
Belgium  and  Switzerland,  as  well  as  in 
France. 

Gilbert  W.  Kahn  Elected 
to  Paramount  Board 

Gilbert  W.  Kahn,  son  of  Otto  H.  Kahn, 
of  Kuhn,  Loeb  and  Company,  was  elected 
a  member  of  the  board  of  directors  of  Par- 
amount Famous  Lasky  Corporation  at  the 
regular  monthly  meeting  held  on  May  14. 
Mr.  Kahn  is  one  of  the  younger  members 
of  the  banking  firm  of  Kuhn,  Loeb  and 
Company.  After  attending  Princeton,  he 
spent  several  years  studying  business  con- 
ditions and  banking  in  England,  France 
and  other  foreign  countries.  Since  his  re- 
turn to  America  he  has  been  associated 
with  his  father  at  Kuhn,  Loeb  and  Com- 
pany. 

Lila  Lee  Signed  for  "Just 
Married"  Portrayal 

Lila  Lee  has  been  signed  by  Paramount 
for  a  featured  part  in  "Just  Married,"  in 
which  the  new  team  of  Ruth  Taylor  and 
James  Hall  are  making  their  first  appear- 
ance. She  will  play  a  French  girl. 


Tiffany-Stahl  Opens  Paris 
Branch  Office 

Tiffany-Stahl  has  opened  a  branch  office 
at  26,  Avenue  dc  Tokio,  Paris,  from  which 
to  handle  its  European  sales.  La  Societe 
Anonyme  Francaise  Tiffany  is  being  formed. 


SECRETARIES  of  the  Film  Boards  of 
Trade  from  all  parts  of  the  United 
States  will  convene  in  Los  Angeles 
the  week  of  May  21  to  discuss  problems  of 
interest  to  the  motion  picture  industry. 
Chief  among  the  topics  to  be  discussed  will 
be  the  neAV  code  of  ethics  as  drafted  at  the 
Trade  Practice  Conference  in  New  York 
last  October,  and  ratified  by  the  Federal 
Trade  Commission;  the  new  uniform  con- 
tract and  the  various  questions  involved  in 
arbitration. 

C.  C.  Pettijohn,  general  counsel  of  the 
Film  Boards  of  Trade,  Gabriel  L.  Hess,  and 
Mrs.  Mabel  Parkbouse  left  New  York  dur- 
ing the  week  in  company  with  secret aric- 
of  eastern  boards  to  attend  the  sessions. 
Representatives  from  various  boards  will 
join  the  train  at  Chicago,  Omaha  and  Salt 
Lake  City.  A  dinner  will  be  tended  the 
secretaries  by  the  Motion  Picture  Producers 
Association  in  Los  Angeles  the  night  of 
May  25. 

The  announcement  of  the  code  of  ethic- 
as  drafted  by  the  conference  in  New  York 
last  October  and  approved  by  the  Trade 
Commission  is  being  waited  with  no  little 
interest  by  all  branches  of  the  industry. 
All  phases  of  the  code  will  be  discussed  at 

Daylight  Saving  Defeat 
in  Indianapolis 

THEATRE  owners  won  their  fight 
against  daylight  saving  time 
passed  by  city  council  last  Mon- 
day night.  Mayor  L.  Ert  Slack  ve- 
toed the  measure  in  response  to  the 
storm  of  protest  from  Associated  The- 
atre Owners  of  Indiana,  Inc.,  led  by 
Charles  Metzger,  president,  Miss 
Helen  Brown  secretary,  and  Ace 
Berry  of  the  Skouras-l'uhlix  interests. 
Councilman  Herman  P.  Lieber,  for- 
merly of  the  Circle  Theatre  Company, 
led  the  opposition  in  council. 

Fort  Wayne  adopted  daylight  saving 
time  effective  from  May  2(5  to  Sept.  29 
by  a  vote  of  11,607  to  9.716.  The  fast 
time  program  also  was  adopted  at 
Valparaiso,  Ind..  by  vote  of  1,980  to 
1638. 


1687 


the  Los  Angeles  sessions  and  definite  in- 
structions will  be  given  the  secretaries  as 
to  how  they  are  to  proceed  in  the  future. 

These  preparations  for  the  code  of  ethics 
have  already  been  concluded,  it  is  said,  and 
announcement  of  them  will  be  forthcoming 
from  Washington  by  the  Federal  Trade 
Commission  in  the  near  future.  At  any 
rate  they  will  be  released  for  consideration 
by  the  Los  Angeles  meeting  next  week. 

There  is  much  speculation  throughout 
the  industry  as  to  the  contents  of  the  code 
and  as  to  how  it  disposes  of  the  resolutions 
adopted  by  the  industry  at  the  Trade  Prac- 
tice conference  last  fall.  Many  of  the 
different  angles  are  expected  to  develop 
heated  discussion  before  their  angles  are 
definitely  disposed  of.  The  sessions  in  Los 
Angeles  are  to  be  held  at  the  Hotel  Am- 
bassador from  May  21  to  May  26  inclusive. 

European  Unit  Will  Shoot 
Scenes  in  America 

H.  Fellner,  of  Felsom  Film,  Berlin,  has 
sailed  for  America  to  make  advance  ar- 
rangements for  the  filming  of  scenes  for 
"The  Woman  in  the  Moon,"  which  will  be 
directed  by  Fritz  Lang,  who  made 
"Metropolis"  for  Ufa.  Lang  and  his  unit 
are  to  follow. 

Fellner  will  remain  in  New  York  but  a 
few  days,  after  which  he  will  proceed  to 
Mount  Wilson  Observatory,  where  he  will 
arrange  for  the  filming  of  important  as- 
tronomical scenes. 

H.  S.  Humniell  Joins  First 
Di\  ision  as  Sales  Manager 

H.  S.  Humfnu'll,  formerly  sales  manager 
for  Columbia  and  a  representative  of  Pat  he 
in  Chicago  at  one  time,  has  joined  First 
Division  Distributors,  Inc.,  as  sales  man- 
ager. He  is  now  visiting  territorial  buyers 
in  Buffalo,  Toronto,  Detroit  and  Chicago 
in  the  interest  of  the  18  features  First  Di- 
vision has  scheduled  as  the  new  season's 
product.  Mr.  Hummell  has  been  in  the  pic- 
ture business  for  18  years  and  formerly 
was  a  producer. 


1688 


Motion    Picture    N  cw  s 


Eastman  Acquires  New  Three-Color 
French  Film  Process 

By  L.  C.  MOEN 

Staff   Correspondent ,   Motion   Picture  News 

Paris,  May  9. 

IMPORTANT  developments  in  the  American  situation  as  regards  mo- 
tion pictures  in  color  may  be  expected  from  the  acquisition  by  the 
Eastman  Kodak  Company  of  the  United  States,  Canada  and  Great 
Britain  rights,  and  world  amateur  rights,  to  the  Keller-Dorian  color  pro- 
cess, a  French  development. 

This  process  is  not  a  sudden,  haphazard  development,  but  has  back  of 
it  vears  of  patient  experiment  by  an  established  French  concern.  The 
inventor  is  Rudolphe  Berthon,  who  has  spent  a  lifetime  in  experimenting 
with  color  photography. 

It  differs  from  existing  processes  in  America  in  that  it  is  a  three-color 
process  instead  of  a  two-color,  and  can  therefore  reproduce  all  the  colors 
of  the  rainbow.  An  ordinary  camera  can  be  used,  with  a  slight  change  in 
the  lens;  an  ordinary  projector,  likewise.  A  special  negative  stock,  ruled 
with  2000  fine  colored  lines  to  the  inch,  must  be  used,  the  prints  must  be 
made  on  a  special  stock.  Cost  will  be  moderate,  it  is  claimed. 

The  company's  first  film,  a  fragment  made  in  Corsica  from  Boccacio  s 
"Matteo  Falcone,"  is  now  being  shown  at  the  Salle  Marivaux  in  Paris,  on 
the  same  program  with  Chaplin's  "The  Circus,"  where  Mr.  Eastman  saw 
it  on  his  recent  visit  to  Paris. 


New  Regulation  Bill  Due 

Canon  Chase  Measure  Introduced   by  Congressman 
Hudson  Includes  Matter  Agitated  By  Reformers 


CANON  CHASE  has  succeeded  in  get- 
ting a.  bill  before  congress  for  the 
thorough  regulation  of  the  motion 
picture  industry.  It  has  been  introduced  in 
the  House  of  Representatives  by  Congress- 
man Grant  M.  Hudson  of  East  Lansing, 
Mich.,  who  early  in  the  session  introduced 
a  block  booking  bill  similar  to  that  of  Sena- 
tor Brookart  of  Iowa. 

The  new  measure  contains  the  provisions 
of  the  block  booking  bill  but  goes  further, 
incorporating  a  great  deal  of  the  matter 
which  has  been  agitated  in  Congress  by  the 
reformers  for  several  years. 

The  measure  bans  the  use  of  blind  and 
block  booking,  producer  ownership  of  the 
theatres  and  compulsory  arbitration. 

The  other  purposes  of  the  measure  are 
described  by  Congressman  Hudson  as  the 
development  of  "all  the  branches  of  the 
industry  to  their  largest  and  highest  ca- 
pacity and  to  maintain  a  fair,  broad  and 
open  field  of  endeavor  in  every  branch." 


Vidor  Uses  Newsreel  to 
Introduce  Trial  Scene 

TO  introduce  the  murder  mystery 
in  the  story  of  "The  Bellamy 
Trial,"  which  he  is  screening  for 
Metro-Goldwyn-Mayer,  Monta  Bell 
uses  a  current  M-G-M  newsreel  re- 
lease which  will  be  captioned  "Trial 
of  the  Century"  and  which  will  in  a 
terse  title  present  the  facts  of  the 
murder  trial  and  those  figuring  in  it. 
The  action  continues  from  the  news- 
reel  views  and  the  mystery  plot  de- 
velops as  the  witnesses  are  brought  to 
the  stand.  Bell  hit  upon  this  method 
of  presenting  his  story  while  watching 
a  newsreel  in  a  motion  picture  theatre. 


The  bill  seeks  to  secure  at  the  source  of 
production,  without  censorship  or  any  com- 
pulsory system  of  pre-examination  of  films 
before  exhibition,  conformity  to  the  moral 
standards  which  were  drawn  up  by  the  in- 
dustry in  1921,  it  was  explained  by  Mr. 
Hudson.  This,  it  is  asserted,  will  assist  par- 
ents to  protect  their  children  from  the  ex- 
ploiters of  youth  in  such  a  manner  as  to 
increase  the  amusement  value  of  the  films 
and  the  financial  profits  of  the  business. 

The  bill  is  also  designed  to  promote 
America's  foreign  business  in  all  branches 
of  trade  by  removing  the  principal  reasons 
why  France  and  other  nations  object  to 
American  films.  "Otherwise,"  Mr.  Hud- 
son declared,  "other  nations  like  Russia 
may  adopt  government  ownership  "of  films, 
may  limit  their  importations  as  Great  Bri- 
tain and  France  have  recently  done,  or  may 
exclude  them  altogether." 

The  bill  also  regulates  the  political  ac- 
tivities of  the  industry,  and  places  the 
settlement  of  trade  disputes  and  supervi- 
sion of  the  industry  in  the  hands  of  a  Fed- 
eral Comission,  to  be  non-partisan  and  be- 
yond unfair  political  influence,  which  will 
devote  its  whole  work  to  the  motion  pic- 
ture industry  solely. 

An  appropriation  of  $1,000,000  is  to  be 
furnished  for  the  use  of  the  Federal  Bureau 
of  Education  to  inaugurate  the  use  of 
teaching  films  in  the  schools  of  the  country. 


Sapiro  Invited  to  Address 
M.P.T.O.  Unit 

George  P.  Aarons,  secretary  of  the 
M.P.T.O.A.  of  Eastern  Pennsylvania,  South- 
ern New  Jersey  and  Delaware,  has  sent  an 
invitation  to  Aaron  Sapiro,  president  of 
the  I.M.P.E.A.,  to  address  the  members  of 


the  tri-state  group  on  Thursday,  May  21. 

Mr.  Sapiro  has  accepted  the  invitation. 
He  will  be  accompanied  to  Philadelphia, 
where  the  luncheon-meeting  will  be  held, 
by  Herbert  R.  Ebenstein,  secretarv  of  the 
I.M.P.E.A. 

5  New  M.  P.  Companies; 
Paramount  Reduces  Stock 

Newly  incorporated  motion  picture  com- 
panies chartered  by  the  secretary  of  state 
in  Albany  during  the  past  week,  included 
the  following:  Eastman  Teaching  Films. 
Inc.,  $1,000,000,  Thomas  E.  Finegan,  Ed- 
ward P.  Curtis,  Marion  B.  Folsom,  Roches- 
ter; The  M.  I.  L.  Corporation,  capitaliza- 
tion not  stated,  John  F.  Wharton,  M.  I. 
Trimble,  J.  Simpson,  New  York  City;  Kirk- 
land  and  Strickland,  Inc.,  capitalization  not 
stated,  Alexander  Kirkland,  Robert  H. 
Wrubel,  New  York  City;  Francis  C.  Strick- 
land, Manchester,  Conn.;  Jessem  Produc- 
tions, Incorporated,  capitalization  not 
stated,  Joseph  L.  Greenberg,  Henry  C.  and 
Louis  Greenberg,  New  York  City. 

During  the  week  papers  were  filed  by 
the  Paramount  Famous  Lasky  Corporation, 
noting  the  reduction  of  capitalization.  The 
1,200,000  shares  consisting  of  200,000  shares 
of  preferred  stock  and  1,000,000  shares  of 
common  stock,  have  been  reduced  to  1,000,- 
000  shares  of  no  par  value.  The  papers 
were  filed  by  a  firm  of  New  York  City 
attorneys. 

Pathe  Announces  Features 
for  Release  in  May 

Pathe  lists  a  trio  of  features  as  its  fea- 
ture output  for  the  current  month.  The 
titles  announced  are:  "Hold  'Em  Yale," 
"The  Law's  Lash"  and  "Walking  Back." 

Rod  La  Rocque  stars  in  the  first,  released 
May  13;  Klondike,  the  dog,  is  the  principal 
performer  in  second,  announced  for  May  20. 
The  last  picture  for  the  month  is  ' '  Walking 
Back,"  starring  Sue  Carrol  and  also  sched- 
uled for  May  20. 


Sills  Pays  Tribute  To 
Hays'  Leadership 

MILTON  SILLS,  in  his  speech  be- 
fore the  Los  Angeles  Women's 
Club,  lately,  said,  as  reported  in 
the  Los  Angeles  Examiner  of  May  2: 
"Tribute  to  Will  Hays  for  giving  the 
motion  picture  industry  the  'same  type 
of  business  leadership  and  inspiration 
which  he  used  in  putting  the  Postoffice 
Department  on  the  most  efficient  basis 
it  had  ever  known.       .  .' 

"The  motion  picture  industry  for  six 
years  now,  thanks  to  Mr.  Hays,  has 
been  following  a  definite,  clearcut 
policy  of  arousing  public  interest. 

"Six  years  ago  the  industry  was  un- 
organized in  its  policies.  Each  com- 
pany was  a  separate  unit,  perhaps 
jealous  of  every  other  unit  and  prob- 
ably differing  in  its  attitudes  from 
every  other  company. 

"It  was  then  that  a  new  type  of 
leadership  was  brought  in.  The  pic- 
tures you  are  seeing  today,  made  by 
sanely  operated  business  concerns, 
with  all  the  improvements  which 
science  and  art  have  been  able  to  add 
in  the  brief  history  of  the  screen,  are 
evidences  of  the  industry's  adoption 
and  acceptance  of  this  type  of  leader- 
ship." 


May    19,    1  9  2  8 


U,H'> 


Trade  Commission  to 
File  Action 

Will  Bring  Suit  Against  Paramount  for  Enforcement  of 
Cease  and  Desist  Order  on  Block  Booking 


Suspect  Held  in  Bomb 
Plot  in  Seattle 

THOMAS  J.  WOODHOUSE,  em- 
ployee of  a  coal  company,  was 
arrested  last  week  in  Seattle, 
Washington,  as  an  aftermath  of  the 
second  dynamite  bombing  of  the  Em- 
bassy Theatre  in  the  Pacific  Northwest 
city,  and  is  being  held  by  Seattle  po- 
lice while  further  investigations  are 
under  way  to  determine  the  "higher- 
ups"  in  the  case. 

The  Embassy,  a  first  run  downtown 
theatre  operated  by  Joe  Danz  on  an 
all-night  policy,  has  twice  been  the 
target  for  dynamite  bombs  within  the 
past  three  weeks,  each  of  which  has 
wrought  considerable  damage  to  the 
theatre  and  nearby  buildings.  Both 
explosions  occurred  after  midnight. 

Woodhouse's  arrest  came  after  iden- 
tification of  his  car  as  the  one  that  had 
been  seen  by  late  workmen  parked  in 
the  alley  of  the  theatre  a  few  moments 
before  the  explosion.  When  arrested 
at  his  home  at  .">  a.  m.,  police  report 
that  the  radiator  of  the  car  was  still 
warm,  despite  his  protests  that  he  had 
been  home  since  12:30  midnight. 

The  Motion  Picture  Theatre  Owners 
of  Washington  have  offered  a  reward 
of  $2500  for  the  apprehension  and  con- 
viction of  any  one  bombing  a  Seattle 
theatre,  as  a  result  of  several  recent 
dynamite  and  "stink"  bomb  outrages. 


Columbia  Completing  '27- 
28  Picture  Program 

Featured  and  supporting  players  are  now 
working  at  the  Columbia  studios  on  the 
West  Coast  on  the  remainder  of  the  Colum- 
bia program  for  1927-28.  Four  features  are 
in  filming  and  two  are  being  scenarized. 

Now  being  edited  and  titled  is  "Name 
the  Woman,"  scheduled  for  release  on  May 
25.  George  B.  Seitz  is  shooting  the  final 
sequences  on  "Hansom,"  adapted  from  a 
story  by  himself.  Elmer  Clifton  is  working 
on  thrill  scenes  for  "Virgin  Lips."  The 
company  has  just  returned  from  Griffith 
Park,  the  airport  of  the  California  National 
Guard,  where  airplane  shots  were  taken. 

On  another  stage  in  the  Columbia  studio 
Frank  Capra  is  directing  an  underworld 
story  titled  "The  Gangster"  and  adapted 
from  "Say  ]t  With  Sables."  George  C. 
Hull  is  preparing  "Beware  of  Blondes." 

5  Warner  Films  for  Next 
Season  in  Cutting  Room 

Producing  in  advance  of  schedule,  War- 
ner Bros,  have  in  their  studio  cutting  room 
five  of  their  IS  features  scheduled  for  the 
season  of  1928-29.  At  the  start  of  the  new 
season  the  company  will  have  actually 
ready  a  number  of  their  pictures.' 

These  finished  vehicles  are:  "The  Land 
Of  the  Silver  Fox,"  "State  Street  Sadie," 
"No  Questions  Asked,"  "Women  They 
Talk  About"  and  "Fools  in  the  Fog." 

Goldwyn's  New  Male  Star 
Arrives  in  New  York 

Walter  Butler,  whom  Samuel  Goldwyu 
will  groom  as  successor  to  Ronald  Column 
in  male  leads  in  Vilnia  Hanky  vehicles,  ar- 
rived bust  Friday,  April  13th,  on  the  Aqui- 
tania  on  his  first  visit  to  America.  He  will 
leave  New  York  almost  immediately  for 
Hollywood  to  play  in  '•The  Innocent." 


COl'HT  action  seems  bound  to  come 
by  t he  Federal  Trade  Commission 
against  Paramount  on  the  question 
of  block  booking.  Paramount  still  has  the 
right  to  petition  to  have  the  Commission's 
cease  and  desist  order  vacated,  but  evi- 
dently has  not  yet  decided  upon  the  next 
step  to  be  taken  in  the  matter,  as  no  state- 
ment has  been  forthcoming  from  the  com- 
pany. 

Plans  for  the  filing  of  a  suit  against  Para- 
mount-Famous-Lasky  in  the  I'nited  States 
Circuit  Court  of  Appeals,  probably  in  New 
York,  to  secure  enforcement  of  the  cease 
and  desist  order  of  last  July  with  respect 
to  block  booking  were  announced  by  the 
Federal  Trade  Commission  May  14.  Block 
booking  will  be  the  only  issue  in  the  suit, 
Paramount 's  report  having  been  accepted 
with  respect  to  the  alleged  conspiracy  to 
restrain  trade  and  the  acquisition  of  thea- 
tres for  alleged  intimidation  of  exhibitors 
in  connection  with  booking  films. 

The  commission  on  May  7  rejected  that 
part  of  Paramount 's  report  covering  the 
question  of  block  booking  on  the  ground 
that  "the  facts  alleged  as  to  the  manner 
and  form  in  which  respondents  are  com- 
plying, and  have  complied  with  paragraph 
two  of  said  order  to  cease  and  desist  are  in- 
sufficient to  show  a  compliance  with  said 
paragraph  two." 

It  has  been  apparent  for  some  time  that 
in  all  probability  the  case  would  go  to  the 
courts,  the  commission  having  repeatedly 
indicated  its  intention  of  insisting  upon  ab- 
solute compliance  with  the  block  booking 
provisions  of  its  July  order.  In  view  of 
the  experience  of  the  Federal  Trade  Com- 
mission in  other  cases,  it  is  probable  that 
the  suit  will  work  its  way  through  the 
courts  until  it  is  finally  decided  by  the 
United  States  Supreme  Court,  which  means 
that  many  months  will  elapse  before  the 
question  of  block  booking  is  finally  dis- 
posed of. 

The  Commission's  anouncement  in  full 
text  follows : 

The  Federal  Trade  Commission  will  ask 
the  Fnited  States  Circuit  Court  of  Appeals 


for  enforcement  of  the  Commission'-  order 
prohibiting  Paramount-Pamous-Lasky  <  !or- 
poration  from  "block  booking"  of  motion 
picture  films. 

This  latest  action  of  the  Commission  fid- 
lows  failure  of  the  motion  picture  concern 
to  submit  a  satisfactory  report  of  compli- 
ance to  the  Commissioner's  order.  Two  re- 
ports of  compliance  had  been  made  by  the 
corporation  but  each  was  rejected  as  in- 
sufficient to  show  compliance  with  the 
"block  booking"  clause  of  the  Commis- 
sion's order. 

The  order  to  cease  and  desist  was  issued 
against  the  picture  corporation  July  1!)27. 
The  order  contained  three  provisions,  one 
of  which  prohibited  "block  booking"  of 
films.  The  corporation's  re[>orts  of  compli- 
ance to  the  two  other  provisions  of  the 
order  were  accepted  as  "unobjectionable." 

The  Commission's  petition  for  enforce- 
ment will  probably  be  entered  in  the  United 
States  Circuit  Court  of  Appeals  for  the  Sec- 
ond Circuit  in  New  York. 


Ralph  Block  Will  Make  9 
Films  of  Pathe  Program 

Nine  feature  pictures  of  the  new  Pathe 
productions  at  the  De  Mille  studio  this  com- 
ing summer  season  will  be  produced  by 
Ralph  Block.  The  first  is  the  picture  tenta- 
tively titled  "Power."  The  story,  by  Tay 
Garnctt,  is  now  being  directed  by  Howard 
Higgin.  Mr.  Block  not  so  long  ago  super- 
vised 26  features  for  Paramount  in  14 
months. 

"The   Awakening"  New 
Title  for  Banky  Film 

"The  Awakening"  instead  of  "The  In- 
nocent" will  be  the  title  of  Vilma  Banky 's 
first  starring  picture  for  Samuel  Goldwyn 
after  the  disbanding  of  the  team  of  Miss 
Banky  and  Ronald  Column.  Appearing  as 
leading  man,  will  be  Walter  Byron,  British 
screen  star,  Louis  Wolheim  and  (ieorge 
1 )a vis. 


National  Line  of  Action  Planned  by 
Musicians  on  Talkies 

A NATIONAL  line  of  action  on  sound  pictures  by  the  American 
Federation  of  Musicians  will  be  mapped  out.  it  is  expected,  at  the 
convention  of  the  organization  to  be  held  in  Louisville.  Kv..  hegin- 
ning  May  21.     President  Joseph   N.  Welter  announced   reeentlv  that  an 
emergency  "war  chest"  of  $5,000.00(1  was  planned  by  the  Federation. 

The  musicians'  union  is  said  to  view  with  alarm  the  rapid  develop- 
ments in  the  talking  picture  field.     Since  the  introduction  of  Movietone 

and  Vitaphone  into  theatres,  the  musicians  have  insisted  thai  orchestras 
he  retained  on  theatre  payrolls  while  the  sound  pictures  were  heing  plaved. 
In  some  eases,  this  is  said  to  have  resulted  in  musicians  drawing  pav  with- 
out work.  No  solution  has  been  offered,  it  i>  reported,  in  the  ease  of 
phonographic  music  in  theatres. 


1690 


Motion    P  i  c  t  u  r  e    N  cw  s 


Exhibitor    Charges    4 'Blacklist"  in 
Georgia  Damage  Suit 

PV.  KELLEY,  Ashburn,  Georgia  exhibitor,  has  filed  suit  in  the 
amount  of  $102,000,  triple  damages,  in  the  Federal  District  Court 
•  in  Atlanta  against  thirteen  distributors  and  the  Atlanta  Film 
Board  of  Trade,  because  of  alleged  blacklisting. 

Kelley  charges  the  alleged  "Blacklisting"  came  after  his  refusal  to 
comply  with  an  arbitration  decision.  Plaintiff  alleges  that  a  Fox  News 
contract  which  he  claims  had  expired  and  was  cancelled,  was  upheld  by 
the  arbitration  board,  and  when  he  refused  to  accept  the  decision,  Fox, 
United  Artists,  Pathe,  M-G-M,  First  National,  Universal  and  Tiffany-Stahl, 
with  which  exchanges  he  had  been  doing  business,  declined  service  unless 
he  posted  deposits  totalling  $2,045. 

When  these  firms  are  alleged  to  have  refused  to  do  business  with  him, 
Kelley  declares  he  sought  service  from  Paramount,  Warners,  Educational, 
F  B  O,  Arthur  C.  Bromberg  Attractions  and  Liberty-Special.  These  firms, 
also,  Kelley  alleges,  were  prohibited  from  serving  him  because  of  mem- 
bership in  the  Film  Board. 


"Dawn"  Will  Open  in  N.  Y. 

Films  Bureau  Puts  O.  K.  on  Picture  and  Premiere  Is  Set 
for  Times  Square  Theatre  May  29 


DESPITE  the  protests  regarding  the 
picture  "Dawn"  and  its  banning  by 
a  number  of  the  leading  circuits  in 
America,  Arch  Selwyn,  who  controls  the 
American  rights  to  'the  production  will  open 
it  at  the  Times  Square  Theatre  in  New  York 
on  Tuesday  night,  May  29.  The  ticket  sale 
for  the  opening  night  will  be  largely  a 
private  one,  and  if  any  tickets  are  left  they 
will  be  on  sale  to  the  general  public  at 
prices  ranging  from  $1  to  $5. 

A  considerable  controversy  has  been 
aroused  over  the  showing  of  the  film.  Be- 
cause of  the  animosity  aroused  over  it,  a 
private  screening  was  made  before  the  Film 
Bureau,  and  an  expression  from  that  organ- 
ization was,  that  it  was  a  "picture  without 
hatred  or  bitterness  toward  anyone."  Be- 
cause of  this  approval  given  by  officials  of 
the  Film  Bureau,  Otto  H.  Kahn,  banker, 
and  a  member  of  the  advisory  committee  of 
the  organization,  is  said  to  have  resigned 
from  the  board.  The  Film  Bureau  commit- 
tee which  saw  the  film  is  sponsoring  the 
opening  at  the  Times  Square  Theatre.  It 
is  claimed,  by  those  sponsoring  the  film, 
that  Mr.  Kahn  was  not  present  at  the 
private  showing.  With  regard  to  the  open- 
ing of  the  picture  and  to  its  banning  by 
theatre  chains,  Mr.  Selwyn  said,  in  part : 


"The  larger  distributing  monopolies  have 
added  their  clamor  gratuitously  announcing 
that  they  will  not  handle  the  picture,  and 
that  it  will  not  be  shown  in  their  theatres. 
I  say  gratuitously  because  they  have  never 
been  asked  to.  It  was  never  the  intention 
to  show  ' '  Dawn ' '  in  the  chain  moving  pic- 
ture houses.    That  is  no  place  for  it. 

"It  is  not  an  effort  to  commercialize 
Edith  Cavell's  great  sacrifice  or  to  appeal 
to  national  prejudice  and  try  to  resurrect 
the  feeling  of  bitterness  between  enemies 
who,  having  declared  peace,  seek  to  have  it 
firmly  cemented.  The  contrary  is  the  case. 
From  the  commercial  point  of  view,  a  per- 
centage of  all  the  profits  of  the  picture,  no 
matter  where  shown — and  it  is  a  liberal  per- 
centage— is  being  diverted  to  the  nursing 
homes  which  have  been  established  in 
memory  of  Edith  Cavell. ' ' 


10  M-G-M  Units  In  Active 
Production  Work 

Ten  companies  are  now  actively  produc- 
ing and  several  others  are  preparing  to 
start,  shortly  at  the  Culver  City  studios. 
Metro-Goldwyn-Mayer  reports  that  the 
studios  are  in  full  swing  on  the  new  sea- 
son's production  activities. 

W.  S.  Van  Dyke  has  practically  com- 
pleted interior  scenes  for  "White  Shadows 
of  the  South  Seas,"  which  kept  him  for  a 
considerable  time  on  a  tropical  location. 
Monte  Blue  and  Robert  Anderson  are  the 
only  white  actors  in  the  cast.  "War  in  the 
Dark ' '  is  now  in  work  under  Fred  Niblo 's 
direction.  Harry  Beaumont  has  returned 
from  location  at  Del  Monte  with  the  "Our 
Dancing  Daughters"  production  company 
and  is  now  shooting  interiors.  Chester 
Withey  is  directing  an  Australian  screen 
play,  "The  Bushranger."  Buster  Keaton 
has  returned  from  New  York  with  Edward 
Sedgwick  directing  him  in  "The  Camera 
Man." 

Edward  Sutherland  is  directing  "The 
Baby  Cyclone,"  Monta.  Bell  is  making  "The 
Bellamy  Trial,"   Jack   Conway  is  mega- 


phoning "While  the  City  Sleeps,"  and 
William  Nigh  is  working  on  "Four  Walls." 
A  screen  version  of  "Excess  Baggage"  is 
being  produced  by  James  Cruze  and  a 
European  novel,  "Mask  of  the  Devil"  is 
being  directed  by  Victor  Seastrom.  Clar- 
ence Brown  is  preparing  "The  Carnival  of 
Life,"  and  Tod  Browning  is  working  on  a 
new  Lon  Chaney  story. 

In  the  cutting  rooms  are  "Diamond 
Handcuffs,"  "Detectives,"  and  "The 
Deadline. ' ' 

Fox  Lists  Dozen  Features 
Concluding  Program 

Prior  to  the  announcement  of  its  pro- 
duction schedule  for  the  1928-29  season, 
Fox  Films  lists  the  dozen  remaining  pic- 
tures on  its  current  program.  A  dozen  pic- 
tures are  mentioned.  Their  release  dates 
are  situated  between  now  and  the  end  of 
July. 

Beginning  with  May  13,  when  "Hang- 
man's House,"  and  "Hello,  Cheyenne," 
starring  Tom  Mix,  the  program  consists  of : 
"Thief  in  the  Dark,"  with  George  Meeker 
and  Marjorie  Beebe,  to  be  released  on  May 
20;  "The  News  Parade"  scheduled  for 
May  27;  "Don't  Marry,"  featuring  Lois 
Moran  and  due  on  June  3;  "No  Other 
Woman,"  starring  Dolores  Del  Rio  and  set 
for  June  10;  "Chicken  a  la  King,"  now  in 
production  with  George  Meeker,  Nancy 
Carroll  and  Ford  Sterling,  but  established 
for  release  on  June  17;  "None  But  the 
Brave,"  in  which  Dorothy  Knapp  will  make 
her  first  bow  in  pictures,  listed  for  June 
24. 

The  next,  on  July  1,  is  "Road  House," 
with  Lionel  Barrymore  and  Maria  Alba; 
"Painted  Post,"  starring  Tom  Mix,  will  be 
released  on  July  8.  "The  Farmer's  Daugh- 
ter" with  Marjorie  Beebe  and  Albert  Gran 
is  now  in  production  but  will  be  issued  on 
July  15  "Fleetwing,"  the  last  of  the  fea- 
tures for  the  current  season,  co-stars  Barry 
Norton  and  Dorothy  Janis,  and  will  arrive 
on  July  22. 


New   1500   Seat  Theatre 
for  Baltimore 

Plans  to  construct  a  one  story  moving 
picture  theatre  with  public  library  build- 
ing adjoining  it,  to  be  built  at  Edmonson 
Avenue  and  Edgewood  Street,  Baltimore, 
are  going  forward  by  the  Lyndhurst  Cor- 
poration of  which  H.  C.  Poffenberger  is  the 
head.  The  seating  capacity  will  be  1,500 
and  the  theatre  will  measure  145  by  70 
feet  and  the  library  60  by  50  feet.  Work 
will  be  started  about  June  1,  according  to 
the  present  plans,  it  is  said.  It  is  under- 
stood that  Harry  Webb  and  Frank  H.  Dur- 
kee  are  interested  in  the  building  of  this 
theatre. 


Columbia  Signs  Alice  Day 
and  Margaret  Livingston 

For  the  two  leading  Avomen  of  "The 
Gangster,"  Columbia  has  engaged  Alice 
Day  and  Margaret  Livingston.  Miss  Day 
will  play  a  blind  street  musician  and  Miss 
Livingston  will  appear  as  an  underworld 
vamp.  The  story  of  "The  Gangster"  is  an 
adaptation  of  ""Say  It  With  Sables." 
Mitchell  Lewis  is  also  announced  for  a 
featured  role. 


4  Specials  on  Program 
of  First  Division 

FOUR  special  productions  will  be  a 
part  of  the  1928-29  production 
program  of  First  Division  Dis- 
tributors. They  have  not  been  deter- 
mined upon  thus  far  but  their  titles 
will  probably  be  announced  following 
the  return  of  Jesse  J.  Goldburg,  First 
Division  president  from  the  coast. 

Mr.  Goldburg  declared  that  the  spe- 
cials would  have  a  budget  appropriated 
for  them,  that  a  special  publicity  and 
exploitation  campaign  would  be  put  be- 
hind each  of  them  and  that  they  would 
be  specials  in  fact  and  not  "based  on 
hopes." 


May    19,    19  2  8 


New  Cleveland  Houses 

Two  Spacious  Theatres  Scheduled  for  Construction  in 
Near  Future  With  Others  to  Follow 


In  and  Out  of  Town 


DR.  HUGO  RIESENFELD  arrived  in 
New  York  City  recently  from  the  coast 
to  take  charge  of  the  musical  presentation  of 
"Ramona,"  the  United  Artists  film  now  play- 
ing at  the  Rivoli.  *  After  conducting  at  the 
premiere  last  Thursday,  Dr.  Riesenfeld,  who 
is  managing  director  of  all  United  Artists 
theatres,  left  for  Los  Angeles  the  following 
day. 


DOROTHY  DEVORli,  after  a  sojourn  of 
several  weeks  in  Neiv  York  City,  sailed 
Just  Friday  for  a  brief  tour  of  Europe.  Ac- 
companying her  on  the  Cunard  liner  "Caronia" 
was  her  husband.  They  will  visit  the  motion 
picture  studios  of  Great  Britain,  France,  Ger- 
many and  Italy,  and  when  not  sightseeing  zt'ill 
Spend  their  time  at  the  Lido. 


MAX  MILDER,  central  division  manager 
for  Warner  Bros.,  will  leave  the  New 
York  headquarters  for  a  trip  through  the  terri- 
tory which  is  under  his  supervision.  His  first 
stops  will  be  Chicago  and  Minneapolis. 


WILLIAM  LE  BARON.  F  B  0  vice-presi- 
dent in  charge  of  production,  arrived  in 
New  York  last  Tuesday  and  left  for  Chicago 
the  same  afternoon  to  attend  the  F  B  O  conven- 
tion there.  Upon  his  return  from  Chicago,  he 
expects  to  remain  in  New  York  for  about  a 
month  in  conference  with  Joseph  P.  Kennedy 
find  other  executives  of  the  company. 

JANET  GAYNOR,  Fox  star,  will  arrive 
in  New  York  May  28  as  the  guest  of  the 
Fox  organization  at  its  silver  anniversary 
international  convention  at  the  Park  Central 
Hotel.  Miss  Gaynor  will  be  accompanied 
by  her  mother. 


LILI  DAMITA,  Samuel  Goldwyn's  new 
feminine  player,  arrived  in  New  York  last 
Friday,  May  11,  on  the  S.S.  Berengaria.  This 
is  her  first  visit  to  America. 


AFTER  a  vacation  in  Europe,  Irving  Thal- 
berg  and  Norma  Shearer,  his  wife,  were 
given  a  homecoming  reception  by  friends  upon 
arriving  in  Neiv  York.  On  the  same  boat  were 
Mr.  and  Mrs.  Hal  Roach.  While  abroad  the 
Thalbergs  visited  Paris,  Rome,  London  and  the 
Riviera.  Accompanying  the  couple  to  the  Coast 
is  Paul  Bern,  who  came  East  to  look  over  the 
netv  plays  and  stories. 


JEAN  HERSHOLT  has  left  Hollywood 
for  a  trip  east.    His  latest  role  is  in 
"Abie's  Irish  Rose." 


R ANK  )\'  GARCIA,  for  the  past  five  years 
in  the  Fox  Films  foreign  department,  sailed 
aboard  the  steamer  Siboney  for  Havana  last 
Saturday  enroute  to  Mexico  to  open  an  office 
as  an  independent  motion  picture  distributor. 
He  will  make  his  headquarters  in  Mexico  City. 
His  wife  and  boy  accompanied  him. 


CLAYTON  P.  SIIEEHAN.  foreign  manager 
of  Fox  Films,  returned  last  week  aboard 
the  steamer  American  Legion  from  a  three- 
months'  tour  of  the  Fox  exchanges  in  South 
America.  Mrs.  Shechan  accompanied  her  hus- 
band on  the  trip. 


ARRIVING  on  the  Berengaria  last  Fri- 
day morning  was  Sol  M.  Wurtzel,  gen- 
eral superintendent  of  the  Fox  Hollywood 
studios,  and  Lew  Seiler,  Fox  director.  Mr. 
Wurtzel  is  to  proceed  immediately  to 
Hollywood  while  Mr.  Seiler  is  to  begin  im- 
mediate production  on  "Nobody's  Children," 
which  will  feature  Margaret  Mann. 


CLEVELAND  is  scheduled  to  have  at 
least  two  new  spacious  motion  pic- 
ture theatres.  One,  according  to  re- 
cent announcement,  will  he  part  of  the  new 
Terminal  Station  project  on  the  Public 
Square,  and  the  other  will  be  in  the  More- 
laud  Circle  development  in  Shaker  Heights. 
It  is  said  t hat  several  interests  have  en- 
tered negotiations  for  t lie  theatre  in  the 
Terminal  development  which  will  include 
the  Terminal  station,  the  Terminal  Tower 
Bldg.  and  a  large  department  store. 

Building  reports  show  that  Cleveland  ami 
several  nearby  towns  are  in  line  for  new 
theatres.  Paul  Gusdanovic  has  had  plans 
for  a  theatre  to  be  located  at  Miles  Ave  and 
East  131st  St.,  drawn  by  Nicola  Petti, 
Cleveland  architect.  This  is  to  be  a  two 
story  building,  and  will  be  built  to  show 
combination  vaudeville-picture  programs. 
Sam  Rosenthal  and  E.  C.  Flanigan  will 


THE  Missouri  Supreme  Court  is  dead- 
locked and  unable  to  reach  a  decision 
on  the  constitutionality  of  the  Sun- 
day closing  ordinance  for  motion  picture 
theatres  in  Springfield,  Mo.,  which  has  been 
before  the  court  for  inure  than  a  year.  On 
May  L2  the  high  court  instructed  the  at- 
torneys interested  in  the  controversy  to 
select  a  special  judge  to  sit  with  the  court 
in  a  reargument  of  the  case  in  an  effort  to 
break  the  tie.  The  case  will  come  up  again 
at  the  October  term  of  the  Supreme  Court. 

The  Supreme  Court  en  banc  includes 
seven  jurists,  but  in  this  particular  case 
one  of  the  judges  disqualified  himself.  The 
other  six  divided  three  to  three  and  have 
been  unable  to  reach  a  decision. 

The  judge  who  disqualified  himself  is 
believed  to  be  Judge  John  Turner  White, 


"Girl  on  the  Barge"  to 
Be  Made  in  East 

F">OR  ten  years,  ever  since  the  pro- 
duction activities  of  the  company 
were  transferred  to  Universal 
City,  Universal  has  not  made  a  pro- 
duction in  its  plant  in  Fort  Lee,  N.  J. 
Today,  the  Universal  Eastern  studio 
is  being  refurnished  for  the  inspection 
of  Edward  Sloman,  Universal  director 
who  will  arrive  in  New  York  next 
week  to  decide  whether  the  facilities 
there  are  sufficient  for  the  filming  of 
the  interiors  on  Rupert  Hughes'  "The 
Girl  on  the  Barge."  It  is  quite  pos- 
sible that  the  entire  production  will  be 
shot  in  New  York  instead  of  taking  the 
company  hack  to  the  coast  for  in- 
teriors. 

Mary  I'hilhin  and  George  O'Brien 
have  been  withdrawn  from  the  cast, 
to  he  replaced  by  Sally  O'Neil  and 
Malcolm  McGregor.  Jean  Hersholt, 
who  is  to  play  the  role  of  the  Barge 
:aptain,  arrived  in  New  York  last  Tues- 
day. 


extend  their  theatre  holdings  to  include  a 
new  house  in  Ravenna.  The  location  chosen 
is  on  Chestnut  St.,  directly  opposite  the 
Court  House.  C.  G.  Kistler  of  Kent,  has 
prepared  the  plans.  The  building  will  be 
three  stories  high  with  stores  on  the  ground 
floor  and  apartments  on  the  second  and 
third  floors.  It  is  to  cost  about  $lf)0,000, 
and  work  is  to  be  started  this  spring. 

Loew's  Theatrical  Enterprises  of  New 
York  have  leased  a  theatre  in  Akron,  which 
will  be  part  of  a  $1  ,f>00, 000  project  includ- 
ing an  arcade  with  'A2  stores.  Kherson  and 
Eberson  of  New  York  are  the  architect-. 
The  location  is  at  182  S.  Main  St. 

The  Harris  Amusement  Company  of 
Pittsburgh,  with  theatre  interests  in  Ohio 
as  well,  will  build  a  theatre  in  Steubenville, 
Ohio.  Thomas  \V.  Lamb  of  New  York  has 
prepared  plans  but  no  announcement  is 
made  when  the  building  will  be  started. 


wlio  resides  in  Springfield,  and  whose  son. 
Judge  Wan-en  L.  White  of  the  Greene 
County  Circuit  Court,  rendered  a  decision 
holding  the  Sunday  closing  ordinance  to  be 
unconstitutional.  The  city  apealed  from 
that  decision. 

The  Missouri  statutes  provide  the  spe- 
cial method  of  picking  a  judge  to  help  de- 
cide cases  when  the  Supreme  Court  dead- 
locks. This  is  the  first  time  this  method 
has  been  used  for  years. 

The  voters  of  Springfield  adopted  the 
Sunday  closing  law  several  years  ago  and 
two  unsuccessful  attempts  have  since  been 
made  to  repeal  the  law. 

W.  W.  Smith  is  the  theatre  owner  who 
brought  the  test  case  of  the  ordinance  in 
September,  1926.  He  was  convicted  in 
Police  Court  and  appealed  to  the  Circuit 
Court,  where  he  was  acquitted,  the  convic- 
tion being  set  aside.  The  city  appealed  to 
the  Supreme  Court  in  January,  1927,  and 
the  case  was  argued  and  submitted  to  that 
court  on  May  6,  1927. 

"Glorious  Trail"  New  Ken 
Maynard  Western 

"The  Glorious  Trail"  is  Ken  Maynard 's 
new  western  film  for  First  National.  It  is 
now  being  made  by  Director  Albert  Rogel] 
for  Charles  K.  Rogers.  The  story  tells  of 
the  stringing  of  the  first  telegraph  wire- 
west  of  the  Rockies. 

Shoots   Last    Scene  on 
"Carry  on  Sergeant" 

The  last  scene  of  "Carry  on  Sergeant," 
the  Canadian  International  Films.  Ltd.,  pro- 
duction, was  shot  last  Friday.  The  picture 
is  now  being  edited  and  titled  for  an  early 
fall  release. 


Court  Deadlocked  on  Law 

Missouri  Jurists  Are  Unable  to  Reach  a  Decision  on 
Constitutionality  of  Sunday  Closing 


A  Second  Printing  Was  Necessary! 

TO  supply  the  orders  of  Exhibitors,  Theatre  Executives  and  The- 
atre Workers  for  the  most  comprehensive  and  authoritative  work 
written  on  the  subject,  the  publishers,  George  H.  Doran  Company, 
New  York,  has  made  a  second  printing  of — 


MOTION  PICTURE 
THEATRE  MANAGEMENT 

By  Harold  B.  Franklin 

(President  of  West  Coast  Theatres,  Inc., 
and  leading  theatre  executive) 


NOW 

you  too  may  obtain  a  copy  of  this  monumental  work 
dealing  with  every  branch  of  the  theatre  and  offering 
a  carefully  considered  presentation  of  the  theories  and 
practices,  tested  by  years  of  experience,  making  for 
the  successful  and  profitable  business  method  of  run- 
ning a  motion  picture  theatre. 

The  author,  Harold  B.  Franklin,  is  known  throughout  the 
industry  as  one  of  the  most  progressive  and  able  theatre  execu- 
tives and  showmen  the  picture  theatre  has  developed,  and  one 
of  the  leading  forces  contributing  to  the  advance  which  the 
motion  picture  playhouse  has  made  from  its  "nickelodeon" 
beginning  to  the  palatial  community  institution  which  the  bet- 
ter theatre  of  today  represents. 

DON'T  DELAY 

The  present  supply  of  copies  is  by  no  means  large  enough  to 
supply  all  those  who  eventually  will  want  copies  of  this  book, 
so  prompt  action  is  imperative  if  you  want  to  be  assured  of 
a  copy. 

THE  PRICE  IS  $5. 


Order  Your  Copy  Today 


35  Chapters  and 
26  Illustrations 
Tell  You  How— 

To  train  and  maintain  an  or- 
ganization that  will  function 
smoothly  in  the  running  of 
your  theatre. 

To  provide  adequate  safety 
methods. 

To  carry  on  systematic  in- 
spections. 

To  prepare  a  properly  bal- 
anced budget. 

To  judge  the  effectiveness  of 
advertising. 

To  purchase  equipment  and 
to  Build  Good  Will. 


|  Use  This  Order  Blank  

MOTION  PICTURE  NEWS, 
729  Seventh  Ave.,  New  York  City. 

Send  me  postpaid  MOTION  PICTURE  THEATRE 
MANAGEMENT  by  Harold  B.  Franklin. 
I    enclose    (check)     (money    order)    for  $5.00. 


Name 


Address 
City    .  .  . 


I  State 


May    19,    19  28 


1693 


CovduGlod  by 
AnEiChibilorJorE^hibHor^ 

BOX  OFFICE  PROBLEMS 

By  Charles  E.  Lewis 

Managing  Director,  Gapiiol  JheafreMiddletown,  (Ponr?.,  and  Palace  lheaire,NorwiekCom. 


Since  we  are  find- 

Competing  With  \°S     '    '       '  , 

1         ^  in  t ho  midst  ot  the 

Carnival  SllOWS     Circus  and  Carnival 
season  it  would  per- 

liap-  be  best  to  take  advantage  of  that  i'act 
and  use  it  for  part  of  our  little  business 
boosting  campaign. 

As  soon  as  the  warm  weather  arrives,  you 
are  bound  to  hear  many  of  the  small  town 
managers  complaining  that  carnivals  and 
circuses  eat  deep  into  their  business.  Now, 
since  there  is  no  way  of  stopping  these 
summer  activities,  did  it  ever  occur  to  you 
to  tie  up  with  these  carnivals?  Possibly 
you  can  work  your  theatre  into  some  in- 
expensive advertising.  Crying  how  bad 
business  is  going  to  be  won't  help  the  box 
office  a  bit.  How  do  you  like  a  suggestion 
of  this  kind:  Reach  the  man  in  charge  of 
the  Carnival  and  offer  to  run  a  slide  or  a 
sign  for  him  in  the  theatre,  providing  he 
will  grant  you  the  privilege  of  erecting  a 
booth  on  the  fair  grounds.  Nine  out  of  ten 
times  they  will  jump  at  the  chance.  We  did 
exactly  what  we  are  now  advising  you  to 
do.  We  erected  an  attractive  booth  and  put 
two  of  our  ushers  there  in  their  regular 
theatre  uniforms,  where  they  remained  on 
duty  handing  out  circulars  and  heralds.  We 
also  provided  some  chairs  where  folks  who 
were  tired  could  sit  down  and  rest  for  a  few 
minutes. 

On  the  second  day  we  started  handing 
out  special  refund  tickets  good  during  the 
run  of  the  Carnival  (which  lasted  ten  days) 
and  strange  to  relate,  over  70  per  cent  of 
these  tickets  were  used  during  the  Carni- 
val. This  not  only  helped  business  during 
a  time  when  we  expected  it  to  be  slack, 
but  brought  us  many  new  patrons  and  our 
mailing  list  took  an  upward  shot  to  the 
tune  of  over  two  hundred  new  names. 

We  tried  the  same  idea  with  the  first 
circus  that  came  to  town  but  they  turned  us 
down,  so  we  fixed  up  a  bally-hoo  wagon  with 
a  few  Boy  Scout  buglers  and  signs,  joined 
the  parade  and  kept  the  wagon  busy  around 
the  circus  grounds  throwing  heralds  to  the 
crowds.  We  did  not  fare  so  badly  and  busi- 
ness was  only  a  little  under  par. 

This  same  might 
Boosting  Local    be  said  of  y°ur  va- 

/  ,  ,,,/     i>  rious  local  functions 

Events  Pays      such  as  the  police 

or  Fireman's  Ball 
and  many  others,  which  for  business  rea- 
sons are  good  to  support. 

Our  local  Police  department  was  particu- 
larly well  liked  in  the  town  and  they  were 
making  arrangements  for  their  annual  ball. 
We  volunteered  to  handle  and  furnish  the 
entertainment  for  this  affair  and  put  a  note 
in  our  program  about  it.  Even  our  news- 
paper advertising  for  the  two  days  prior 


THIS  netv  department  de- 
voted to  a  discussion  of  the 
nays  mid  means  of  building  box 
office  business  and  with  particu- 
lar emphasis  on  exploitation 
methods  of  practical  and  tested 
value  to  the  smaller  theatres,  has 
already  established  a  large  fol- 
lowing among  showmen  every- 
ivhere  —  as  evidenced  by  the 
many  expressions  applauding  the 
idea  which  have  been  received 
by  this  publication  since  the  ap- 
pearance last  week  of  the  first 
presentation  of  ''Box  Office 
Problems." 

Since  we  intend  the  depart- 
ment to  be  a  clearing-house  for 
the  best  box  office  ideas  of  the 
(lay,  we  invite  reports  of  ideas 
used  and  the  opinions  of  all  ex- 
hibitors. Send  along  your  photo 
with  your  contributions. 


to  the  ball  carried  a  box  at  the  bottom  read- 
ing— "A  Perfect  Evening.  Come  to  the 
C  .  .  .  .  Theatre  first — then  go  to  the 
Police  Ball." 

We  figured  there  was  no  use  in  sitting 
around  and  crying  because  lots  of  our  pa- 
trons would  go  to  the  ball  instead  of  to  the 
theatre,  so  we  made  the  best  of  it.  The 
theatre  received  a  lot  of  free  publicity, 
plenty  of  praise  for  staging  the  entertain- 
ment and  again,  strange  to  relate,  business 
was  not  nearly  as  bad  as  we  were  led  to 
suspect  it  would  be. 

The  point  we  are 
Meet  and  Beat     trying  to  drive  home 
_  .  .  in  relating  these  tew 

Opposition  incider,  this: 
Don 't  resign  your- 
self to  bad  business  and  lay  down  just  be- 
cause a  little  opposition  comes  your  way. 
Why  not  try  to  turn  that  opposition  into  a 
little  business  and  capitalize  on  it  as  much 
as  possible.  Even  if  it  don't  bring  busi- 
ness or  help  things  during  such  affairs,  at 
least  it  keeps  your  theatre's  name  before 
the  public  and  that  means  something. 


Follow  Cities  on 
Iiig  Pictures 


We  wonder  how 
many  of  our  readers 
have  given  this  next 
subject  any  great 
amount  of  consider- 
ation?   It  is  something  to  think  over. 

Do  you  date  your  pictures  in  ahead  or 
after  the  near-by  big  cities?  Our  emphatic 
advice  is  to  play  all  the  good  pictures  after 


the  larger  cities.  That  fine  sounding  phrase 
"Ahead  of  .  .  .  city"  will  only  bring 
you  disappointments  at  the  box  office.  We 
all  know  that  folks  in  the  smaller  towns 
read  the  big  city  papers  every  day  and  if 
they  are  playing  up  a  picture  with  an  ex- 
pensive advertising  campaign  in  the  papers, 
why  not  cash  in  on  it  by  following  them 
within  a  few  weeks  after  they  run  the  pic- 
ture? 

Give  this  suggestion  a  little  thought  and 
after  a  few  experiments  we  are  sure  you 
will  find  our  way  better.  We  tried  it  both 
ways  and  would  not  try  to  play  anything 
ahead  of  the  big  cities  again  on  a  bet. 

Perhaps  the  most 

Extending  the     v  1 ' 

.  D  revenue   opened  to 

lemtory  the  small  town  are 

the  many  small  vil- 
lages and  communities  laid  out  around  every 
town  and  city.  With  trolley  and  bus  ser- 
vice being  used  all  over  the  country  it  ac- 
tually brings  these  communities  right  to 
your  door.  In  addition,  most  of  the  resi- 
dents in  the  outlying  sections  have  then- 
own  cars  (Fords  included)  and  a  little  drive 
into  town  is  always  in  order  if  the  incen- 
tive is  provided. 

Our  first  actual  experience  with  these  sur- 
rounding sections  was  on  "Ben  Hur. " 
"Ours"  was  a  theatre  formerly  run  by  one 
of  the  managers  in  "Mr.  Jones"  class.  He 
took  particular  delight  in  telling  us  two 
weeks  in  advance  just  how  much  business 
we  were  going  to  do  and  then  smilingly 
show  us  that  he  was  right.  But — Was  be 
right?  Not  so  far  as  subsequent  experience 
has  shown  us. 

In  order  that  we  might  make  a  little 
profit  on  "Ben  Hur"  we  had  to  do  unusual 
business.  Normal  business  would  only  have 
given  us  an  even  break  and  we  can't  pay 
dividends  on  "even  breaks."  So — we  laid 
out  a  campaign  that  took  in  every  little 
town  and  village,  every  community  ami 
farm  house  within  a  radius  of  almost  17 
miles  from  where  our  theatre  was  Located. 
Three  days  in  advance  of  the  showing  of 
this  picture  we  sent  out  crews  of  111  buys 
in  charge  of  one  of  our  own  ushers.  These 
crews  each  took  allotted  sections  of  towns, 
etc.,  and  made  a  house-to-house  canva>  with 
special  circulars.  Our  own  billposter  and 
assistant  took  care  of  all  the  business  sec- 
tions of  these  small  towns  and  villages  with 
one  sheets  and  window  card-.  We  did  not 
waste  good  advertising  material  in  our  own 
town  because  the  theatre  and  local  news- 
paper advertising  could  easily  take  care  of 
that.  But  of  one  thing  we  were  more  than 
certain:  that  "17  mile  radius"  was  covered 
completely  and  thoroughly.  By  the  day  the 
picture  opened  we  were  getting  calls  'from 
{Continued  on  jollox^ing  page) 


1694 


M  o  t  i  o  n    P  i  c  t  it  r  c  News 


points  miles  and  miles  away  from  our  own 
town  asking  what  time  the  picture  goes  on, 
etc. 

"Ben  Hur"  broke  every  known  record, 
not  only  in  our  own  house  and  town,  but 
for  practically  the  entire  state. 

This  idea,  worked  on  particularly  big  pic- 
tures, but  not  too  often,  will  not  only  boost 
business  for  that  picture  but  will  bring  out 
a  class  of  trade  more  often  than  they  have 
been  accustomed  to  coming  out. 

We  would  like  to  see  every  manager  in 
towns  of  the  size  that  this  department  is 
working  for,  pick  some  picture,  worthy  of 
such  an  advertising  campaign  and  try  it 
out. 


Small  Town  in 
IS  ante  and  Fact 


Someone  once  said 
to  me:  "What 
makes  a  small  town 
small?"  And  I  an- 
swered— ' '  The  small 
town  manager."  It  is  conceded  that  small 
town  folks  do  go  to  the  bigger  cities  very 
often.  They  visit  them  perhaps  more  often 
than  we  even  dream  of.  While  there,  they 
most  certainly  go  to  one  of  the  larger  thea- 
tres and  that  is  where  they  develop  the  idea 
that  their  own  local  theatre  is  "just  a  small 
town  movie."  It's  all  wrong.  What  do  the 
big  cities  give,  that  we  in  the  small  town 
cannot  give.  You  enter  the  theatre  and  a 
uniformed  doorman  takes  your  ticket.  Why 
can't  YOU  have  a  uniformed  doorman? 
Does  the  $25  or  $35  cost  of  the  uniform 
stand  in  your  way?  We  don't  believe  so. 
They  enter  the  theatre  and  a  neat  uni- 
formed usher  politely  offers  to  find  them  a 
seat.  Why  can't  YOU  have  a  neat  uni- 
formed boy  in  an  usher's  outfit?  The  at- 
mosphere of  the  theatre  is  clean  and 
healthy,  not  because  it  costs  twenty  times 
the  cost  of  your  theatre,  but  because  it  is 
kept  that  way.  And  let  the  first  man  who 
can't  run  his  place  that  way  step  forward 
and  say  so. 

Here's  the  idea— Put  your  theatre  on  a 
"Big  City"  basis  so  far  as  operation  is 
concerned.  Don't,  for  God's  sake,  run  your 
theatre  like  it  was  run  ten  or  twenty  years 
ago.  Be  modern — and  be  surprised  to  find 
that  it  don't  cost  any  more  than  it  does  to 
do  it  the  old-fashioned  way. 

If  you  have  an  assistant,  put  him  in  a 
cheap  Tuxedo;  if  not,  take  an  older  usher 
and  dress  him  that  way.  Let  him  make  him- 
self conspicuous  on  the  floor  where  people 
can  see  him.  Let  him  direct  your  usher  or 
two  or  three,  and  have  him  greet  your  pa- 
trons with  a  pleasant  good  evening,  and  as 
they  pass  out  of  the  theatre,  let  him  single 
out  some  of  those  who  look  like  good  pros- 
pects and  ask  them  how  they  liked  the  show. 
Within  a  few  weeks  you  will  be  gratified  to 
find  that  your  theatre  is  the  talk  of  the 
town.  And  it  won't  cost  you  any  more 
than  the  way  you  are  doing  it  now.  Have 
your  ushers  always  stand  at  attention  when 
being  addressed  by  a  patron  and  ALWAYS 
give  a  polite  reply,  regardless  of  how  they 
are  addressed.  It  will  count  on  the  crowded 
nights,  when  keeping  the  patrons  happy 
until  there  are  seats — becomes  a  profitable 
matter. 

In  most  cases  you  have  nice  theatres,  good 
pictures,  fair  music  and  in  fact  every  asset 
to  compete  with  the  big  towns,  but  you 
don't  use  them.  Brush  up  on  your  own 
business  and  run  your  theatre  like  a  thea- 
tre and  not  like  a  "shooting  gallery."  It's 
dollars  in  the  box  office  and  that's  what  we 
are  in  business  for.  Right? 


Turn  to  Pages  1719-24  in  this  issue. 
There  you  will  find 

A  New  and  Improved 
Release  Chart 

Arrangement  of  pictures  is  given 
by  companies,  following  suggestions 
from  a  great  number  of  exhibitors  who 
prefer  this  form.  Motion  Picture 
News  offers  complete  listing  of  re- 
leases; features,  short  subjects  and 
coming  attractions  under  the  name  of 
the  distributor  in  each  case. 

This  department  is  in  line  with  the 
constant  effort  of  Motion  Picture 
News  to  provide 

Better  Service  for 
Exhibitors 

The  Release  Chart  carries,  as  usual, 
information  on  players,  footage  and 
review  dates.  The  Chart  will  cover, 
by  next  September,  the  listings  of  the 
complete  season  of  1927-28.  At  that 
time  will  appear  the  greatly  enlarged 

Booking  Guide  and 
Studio  Directory 

Thus,  Motion  Picture  News  gives 
to  its  exhibitor  readers  in  complete  and 
ready  form,  service  of  permanent 
value  and  picture  information  vital  to 
the  successful  conduct  of  the  theatre. 


May    19,    19  28 


1695 


HOLLYWO  OD 

Lillian  Gale  WnvMc  CormaoK  Ray  Murray 

8\aff  Porrespondenl  Western  Ropresen-tativ*  Special  Reprer.f-nta  1 1 ve 

Hollywood  Of fiee  —  6-581  Hollywood  BVd —  Phong  (Srarn1e59a2  . 


Three  Openings  Arrive  in 

One  Week 

Premieres  of  "Trail  of  '98"  and  "Drums  of  Love"  Held; 
New  Neighborhood  House  Opened 


Hollywood,  May  12. 

THREE  openings  in  one  week:  On 
Monday,  May  7th,  Grauman's  Chi- 
nese was  the  scene  of  action.  The 
occasion  was  the  premiere  showing  on  the 
west  coast  of  "Trail  of  '98."  The  usual 
crowds  thronged  the  exterior  of  the  thea- 
tre and  the  usual  capacity  audience  graced 
the  interior.  Fred  Niblo  acted  as  master 
of  ceremonies;  the  personal  presentation  of 
celebrities  following  the  projection  of  the 
picture. 

Again  the  motion  picture  tirst  nighters 
turned  out  en  masse  on  Tuesday,  May  8th 
to  pay  homage  to  D.  W.  Griffith,  the  occa- 
sion being  the  opening  of  his  production 
"Drums  of  Love,"  at  United  Artists  Thea- 
tre. 

Cecil  B.  DeMille,  acting  as  master-of- 
ceremonies  eulogized  Griffith  and  said  that 
his  ideals  had  been  the  inspiration  of  all 
sincere  workers  in  the  industry. 

"The  motion  picture  owes  more  to  Mr. 
Griffith."  said  Mr.  DeMille,  "than  to  any 
other  individual  or  set  of  individuals  ever 
associated  with  the  art." 

At  the  conclusion  of  his  talk,  Mr.  De- 
Mille presented  D.  W.  with  a  gold  engraved 
watch  as  a  token  of  the  industry's  appre- 
ciation of  his  efforts.  In  a  short  speech  of 
acceptance,  Griffith  thanked  the  industry 
and  thereupon  presented  Charles  Chaplin 
to  the  audience. 

The  third  opening  was  that  of  The  Film- 
arte  Theatre,  one  that  was  formerly  known 
as  "The  La  Mirada,"  a  neighborhood  house, 
but  which  is  now  designed  to  present  pic- 
tures that  have  not  met  with  commercial 
acclaim,  yet  aspire  to  please  patrons  in- 
terested, primarily,  in  artistic  endeavors. 


Frank  I..  Wewman,  formerly  identified  with 
the  Publix  II  est  Coast  forces,  is  the  new 
business  manager  of  the  Columbia  Studio. 
A  theatre  owner  in  Kansas  City,  Mr.  New- 
man later  managed  the  Los  Angeles  Publix 
houses,  including  the  Metropolitan 

Conceded  the  most  elaborate  film  in  pros- 
pect for  the  current  season,  is  "Noah's 
Ark,"  Warner  Brothers'  most  auspicious 
effort  to  date  on  which  they  stand  ready  to 
spend  over  a  million  dollars,  and  are  spend- 
ing it  in  substantial  amounts,  daily. 

Construction  of  sets  is  said  to  surpass 
in  magnitude  and  imposing  detail  any,  yet 
devoted  to  film  productions,  and  during  the 
last  two  weeks  from  one  to  four  thousand 
extra  people  have  been  enrolled. 

More  than  two  years  of  research  and  pre- 
paration were  devoted  to  pre-production  ac- 
tivities on  "Noah's  Ark,"  but  since  filming 
was  begun,  several  weeks  ago,  Michael  Cur- 
tiz  has  made  gratifying  progress  and  this 
week  completed  sequences  which  take  place 
in  the  huge  Biblical  temple,  the  sel  in  itself, 
a  spectacle. 

Many  prominent  names  are  already  in- 
cluded in  the  east  headed  by  Dolores  Cos- 
tello  and  George  O'Brien,  for  among  the 
noted  play-el's  are  Noah  Beery,  Louise  Pa- 


zenda,  Paul  McAllister,  Nigel  de  Brulier, 
Anders  Randolf,  Armand  Kaliz,  Myrna  Loy, 
William  V.  Mong  and  Malcolm  Waite. 

Anthony  Coldewey  is  responsible  for  the 
scenario  of  Darryl  Zanuck's  original  story 
and  J.  L.  Warner,  production  executive  has 
openly  declared  that  every  facility  of  the 
studio  necessary,  will  be  pressed  into  ser- 
vice in  behalf  of  those  concerned  in  the 
making  of  "Noah's  Ark,"  augmented  by 
Vitaphone. 

•  •  • 

Jesse  L.  Lasky,  vice  president  of  Para- 
mount-Famous-Lasky  Corp.,  returned  to 
Hollywood  last  Thursday,  from  convention- 
of  the  company  held  in  the  Ea.st.  He  was 
accompanied  by  J.  W.  Butler,  an  official  of 
the  corporation.  Mr.  Lasky  and  Mr.  But- 
ler left  last  Sunday  night  for  San  Fran- 
cisco where  they  will  attend  the  third  of 
the  district  sales  conclaves.  Lasky  an- 
nounced that  Paramount  planned  to  make 
'274  pictures  during  the  coming  year. 

•  •  • 

Edwin  Carewe,  surrounded  by  a  staff  of 
twenty,  is  shooting  right  along  on  "Re- 
venge," his  forthcoming  United  Artists 
picture,  starring  Dolores  Del  Rio.  In  addi- 
tion to  Wallace  Fox  and  Richard  Easton, 
acting  as  chief  aide  and  first  assistant,  re- 
spectively, Mr.  Carewe  has  engaged  Dr. 
Alexander  Arkatov,  as  technical  advisor. 
Dr.  Arkatov  is  slated  as  an  authority  on 
customs  and  costumes  in  the  locale  in  which 
the  story,  adapted  by  Finis  Fox  from  Kon- 
rad  Bercovivi's  colorful  yarn  originally  en- 
titled "The  Bear  Tamer's  Daughter,'"  is 
laid. 

•  •  • 

Production  of  "The  Racket,"  Thomas 
Meighan's  first  starring  vehicle  under  his 
new  contract  with  Howard  Hughes,  Presi- 
dent of  The  Caddo  Company,  began  on 
April  1st,  finished  the  first  week  in  May 
and  will  be  released  next  month  by  Para- 
mount. 

•  •  • 

Members  of  the  Caddo's  troupe  engaged 
in  the  making  of  "Hell's  Angels,"  includ- 
ing the  director-producer,  Howard  Hughes, 
the  featured  players,  Ben  Lyon  and  .lames 
Hall  and  Harry  Perry,  the  cameraman, 
travel  via  aerial  route  daily  to  location 

twenty  miles  north  of  Hollywood. 

•  •  • 

Dorothv  Dwan  is  playing  the  leading  role 
in  "Out  With  the  Tide,"  a  Charles  Hutch- 
inson production,  at  Metropolitan  Studios. 
Cullen  Landis  .will  be  seen  in  the  masculine 
lead  and  the  supporting  cast  include-  Crau- 
ford  Kent,  Mitchell  Lewis  and  Ernest  Bil- 
liard. 

•  •  • 

Fred  Thomson  and  his  troupe  leave  for 
Arizona  and  the  Painted  Desert  on  May  21, 
to  film  scenes  for  "Kit  Carson."   This  is 
(Continued  on  follmt'ing  page) 


Screen  Writers'  Guild 
Elects  Officers 

OFFICERS  of  the  Screen  Writers' 
Guild  have  been  elected  for  the 
forthcoming  term  as  follows: 
Grant  Carpenter,  President;  Joseph 
Farnham,     Vice     President;  Ewart 
Adams,    Secretary;    Joseph  Jackson, 
Treasurer. 

New  members  of  the  Hoard  of  Di- 
rectors are  Malcolm  Stuart  Roylan.  Al 
Cohn,  Lloyd  Corrigan,  Jack  Cunning- 
ham, Louise  Long,  Will  Ritchey  and 
Viola  Brothers  Shore. 


1696 


Motion    Picture  News 


Hollywood-^"^>»^ 


Thomson's  fourth  and  last  picture  on  his 
present  Paramount  contract.  He  will  use 
600  Indians  for  the  battle  sequences.  Al 
Werker  will  direct,  with  Douglas  Dawson 

acting  as  business  manager. 

*  *  * 

Bess  Meredyth,  when  through  with  her 
adaptation  of  "War  in  the  Dark,"  a  Vien- 
nese-Russian story  by  Ludwig  Wolff,  ordered 
the  ribbon  changed  on  her  trusty  typewriter 

and  is  said  to  be  writing  a  play. 

*  *  * 

Edmund  Goulding,  author,  writer,  direc- 
tor and  sojourner  to  New  York,  wires  that 
when  he  returns  to  Hollywood  he  will  be 
accompanied  by  Al  Woods,  theatrical  pro- 
ducer. 

*  *  * 

After  completing  "Dark  Fire,"  which 
Metro-Goldwyn-Mayer  purchased  as  a  ve- 
hicle for  Ramon  Novarro,  Dorothy  Farnum 
has  been  assigned  the  adaptation  of  "Ste- 
phen Tromholt's  Wife,"  the  Sudermann 

novel,  conceded  as  an  important  purchase. 

*  *  * 

Two  Alan  Crosland  pictures,  each  with 
Vitaphone  accompaniment,  are  showing  on 
local  screens.  One  is  "The  Jazz  Singer," 
at  the  Tower  and  the  other,  ' '  Glorious 
Betsy,"  at  Warner's  new  theatre. 

9      ♦  *H 

Rod  LaRocque  and  Pathe-DeMille  will 
part  company  next  month,  according  to  re- 
port. LaRocque  has  not  been  satisfied  with 
his  stories  and  has  asked  for  his  release. 
Several  companies  are  bidding  for  his  ser- 
vices and  it  is  likely  he  will  transfer  his 

make-up  box  to  United  Artists. 

*  *  * 

Lincoln  Stedman,  upon  being  signed  to 
play  the  lead  opposite  Marjorie  Beebe  in 
"The  Farmer's  Daughter,"  a  Fox  produc- 
tion, directed  by  Arthur  Rosson,  left  im- 
mediately to  join  the  company  in  Santa 

Cruz,  where  exteriors  are  being  filmed. 

*  *  * 

Admirers  of  George  Hackathorne  wel- 
come the  news  that  he  has  been  signed  for 
the  title  role  of  "The  Stool  Pigeon,"  from 
a  story  by  Basil  Dickey,  which  will  be  di 
rected  by  Leigh  Jason.  Hackathorne  has 
been  contributing  his  talents  to  vaudeville 
since  he  completed  work  as  the  hunchback 

in  Universal 's  "  Merry-Go-Round. " 

*  *  * 

Marion  Nixon  will  leave  Universal  June 
8.  She  will  become  a  free  lance  at  the  con- 
clusion of  her  contract. 

*  *  * 

Contrary  to  current  rumor,  Robert  Ede- 
son,  who  has  returned  to  the  free  lance 
field  following  three  years'  association  un- 
der DeMille  contract,  will  not  sign  on  any 
dotted  line  under  stipulations  embraced  in 

long  term  agreements. 

*  *  * 

Members  of  ' '  The  River  Pirate ' '  com- 
pany are  on  location  at  Pleasanton,  a  pic- 
turesque northern  California  village,  where 
sequences  of  Charles  Francis  Coe's  story 
are  being  filmed  under  direction  of  William 
K.  Howard.  Earle  Foxe,  whose  first  role  as 
a  screen  "menace"  in  "Four  Sons,"  has 
been  widely  acclaimed,  will  play  the  heavy 
in  "The  River  Pirate,"  and  Robert  Perry, 
veteran  screen  player  will  be  seen  also. 


Zane  Grey,  noted  novelist,  recently  visited 
the  set  at  the  Paramount  Studio  in  Holly- 
wood, where  his  latest  western  story,  "The 
Vanishing  Pioneer,"  is  being  filmed.  There 
Grey  met  director  John  Waters  and  the 
featured  leading  man,  Jack  Holt,  and  in 
company  with  them  witnessed  the  project- 
ing of  scenes  taken  on  location  near  Zion 

National  Park,  Utah. 

*  *  » 

The  docks  of  San  Francisco,  the  exterior 
of  San  Quentin  prison  and  other  points 
north  will  be  used  as  backgrounds  for  "Me- 
Gangster,"  which  Raoul  Walsh  is  directing 
for  Fox.  Don  Terry,  a  new  face  on  the 
screen,  is  playing  the  boy  and  June  Collyer, 

featured  Fox  player,  the  girl. 

*  *  * 

Lois  Wilson  is  rehearsing  in  "The 
Queen's  Husband,"  the  second  successive 
play  in  which  she  will  appear  on  the  Holly- 
wood stage,  opposite  Edward  Everett  Hor- 
ton,  although  it  is  reported  -that  Miss  Wil- 
son has  been  signed  by  F  B  0  for  a  starring 

role  in  a  picture  to  be  started  within  a  week. 

*  *  * 

Work  on  William  Beaudine's  current 
First  National  production,  ' '  Heart  to 
Heart,"  was  interrupted  by  the  director 
himself  when  he  sprung  a  surprise  party 
on  Mary  Astor,  in  honor  of  her  birthday. 
The  cast,  invited  to  partake  of  refresh- 
ments on  the  set,  formed  an  interesting 
group.  It  included  Louise  Fazenda,  Thelma 
Todd,  Raymond  McKee,  Aileen  Manning 

and  little  Virginia  Gray. 

*  #  » 

Funeral  services  were  held  last  Thursday 
for  the  late  Clara  Williams  famous  screen 
and  stage  actress,  and  the  wife  of  Regi- 
nald Barker,  director.  Mrs.  Barker  has 
been  i\l  for  some  time,,  having  recently  un- 
dergone several  critical  operations.  She 
will  be  remembered  as  a  former  star  of  the 
Thomas  H.  Ince  Productions  and  played 
with  such  well  known  artists  as  H.  B.  War- 
ner, Charles  Ray,  Louise  Glaum  and  Doro- 
thy Dal  ton.  Her  best  known  role  was  ' '  Car- 
men of  the  Klondike. ' '  She  married  Barker 
at  the  height  of  her  career,  when  he  was 
directing  for  luce. 

*  ♦  * 

Monta  Bell,  director  for  the  past  three 
years  at  the  Metro-Goldwyn-Mayer  lot,  has 
resigned  to  become  an  independent  pro- 
ducer. Bell  has  several  stories  which  he  will 
direct  and  produce  on  his  own. 


Columbia  to  Make  Holt 
Film  at  $250,000  Cost 

AS  its  initial  production  on  the 
1928-29  program,  Columbia  an- 
nounces a  special  tentatively 
called  "Out  of  the  Depths,"  which  is 
to  be  produced  on  an  elaborate  scale 
at  a  cost  of  $250,000  it  is  said.  Jack 
Holt  will  appear  in  the  leading  role — 
that  of  the  captain  of  a  submarine — 
and  will  be  directed  by  Irwin  Willat. 
Norman  Springer,  who  wrote  "The 
Blood  Ship,"  is  author  of  the  story. 
Winifred  Dunn  is  preparing  the  con- 
tinuity. 


Anna  Q.  Nilsson  fell  from  a  horse  last 
Wednesday  and  fractured  her  ankle.  Miss 
Nilsson  was  to  have  started  work  this  week 
in  the  stellar  role  of  "Ned  McCobb's 
Daughter"  a  DeMille-Pathe  production. 
The  story  will  be  held  up  until  she  is  able 
to  walk  again. 

*  *  .  # 

Nils  Asther,  whose  first  appearance  of 
importance  in  an  American  made  picture 
was  in  "Sorrell  and  Son,"  has  had  little 
time  for  else  but  work  in  the  past  six  months. 
During  this  period  he  has  played  the  lead- 
ing male  roles  in  "Rachel,"  for  Paramount; 
"The  Blue  Danube,"  DeMille-Pathe,  and 
in  "Laugh,  Clown,  Laugh,"  appeared  in 
the  leading  juvenile  role  in  support  of  Lon 
Chaney.  His  ability  being  recognized. 
Metro-Goldwyn-Mayer  assumed  his  original 
contract  with  United  Artists  for  one  year 
and  Asther's  most  recent  assignment  is  the 
lead  opposite  Marion  Da  vies  in  "Her  Card- 
board Lover. ' ' 

*  *  » 

Lucien  Prival  has  just  completed  a 
featured  role  in  "The  Racket"  and  upon 
strength  of  his  performance,  his  contract 
with  First  National  was  taken  over  by 
Caddo  in  order  that  Prival  might  appear  in 
the  heavy  role  of  "Hell's  Angels." 

*  *  * 

Joseph  Franklin  Poland,  supervising  edi- 
tor of  feature  comedies  for  Universal,  and 
Matt  Taylor,  have  completed  "The  Cohens 
and  Kellys  in  Atlantic  City,"  another  se- 
quel to  the  joint  activities  of  the  families 
headed,  in  picture  versions,  by  George  Sid- 
ney and  Charlie  Murray.  Matt  is  writing 
the  continuity. 

*  *  • 

The  selection  of  May  McAvoy  for  the 
featured  feminine  role  in  "The  Terror," 
has  been  confirmed  by  Jack  Warner,  who, 
at  the  same  time,  announced  that  the  pic- 
turization  of  this  stage  success  was  to  be 
made  as  one  of  the  biggest  specials  on  War- 
ner's future  program.  Roy  Del  Ruth,  who 
will  direct,  is  selecting  his  cast,  while  Har- 
vey Gates  is  writing  the  screen  version  of 
the  Edgar  Wallace  play. 

*  *  * 

Betty  Blythe,  whose  laurels  are  not  con- 
fined to  beauty,  but  whose  voice  has  also 
won  her  much  acclaim,  has  been  assigned 
the  coveted  role  of  the  opera  star  in  "War 
in  the  Dark." 

*  *  * 

And  Betty  Bronson  will  have  the  leading 
feminine  role  in  "The  Singing  Fool,"  which 
Graham  Baker  is  adapting  from  a  stage 
play  by  Leslie  S.  Barrows. 

*  #  # 

F.  W.  Murnau,  the  director  of  ' '  Sunrise, ' ' 
has  established  a  reputation  for  doing  the 
unusual.  In  making  his  most  recently  eom 
pleted  production,  "The  Four  Devils,"  he 
shot  every  scene  excepting  one  under  a  stu- 
dio roof  and  was  on  location  during  the 
filming  of  the  picture  just  four  hours  for 
one  day.  Murnau 's  next  assignment  is  "Oui 
Daily  Bread,"  a  story  which  combines  the 
play,  "The  Mud  Turtle,"  in  which  Mary 
Duncan  will  play  the  lead. 


1697 


heth*  QRAND  "ow 


VlWPHONE 
TALKING 

A  SENSATION 

fENDERLOIN 

Greater  than  ^fc^ 

Jazz 


*Otie  Theatre  Of 
Distinctive 
Entertainment'7' 


Second  Smashing  Week 
The  Vitaphone  Sensation 

"TENDERLOIN" 

The  Talking  Picture 

SEE  and  HEAR 

DOLORES  COSTELLO 

and 

CONRAD  NAGEL 


3  ACTS  VITAPHONE  VAUDEVILLE 


GENE 
MORGANS 
ORCHESTRA 


The  Talking  Picture  That 
Will  Be  the  Talk  or  Indianapolis 


Bus  Amazing  MHodmrua  Of 
Uf  A'jflnrt,  I*  WW  Of  to  Drcmatu  u 
By  THf  Rfrpoldtion  Of  Sfvkrri  Dialo*j#  A 

. .  is  Symphonic  AccoMtwurw 


Ear  /TS 


EVENINGS  «j 

ANO  SUNOAY  x 

MATINEES  ^) 

25 


1t>  fcRM, 

v  BARGAIN 


(>QESfcNTATIOJS 

FRED  AR^AfM 

I     In  A  Comedy  PiayieT 

FRANK  MCHARBMN 

S   'The  inimitable" 
J  OTHER  FEATURES 


SffT^D  MAR 

WORLD'S  LATEST  ' 
NEWS  EVENTS 
•you'u  TrVff/u  rv/rum/s^ 

me  UTMOST  SENSATION 

ITS  GREAT// 


1  group  of  four  newspaper  displays  exploiting 
"Tenderloin"  with  Vitaphone  Accompaniment. 
The  reproductions  above  show  the  form  of  ad- 
vertising used  by  Meth's  Grand,  at  Columbus.  O.. 
represented  with  two  displays  each  of  two-column 
size:  the  Apollo  at  Indianapolis,  with  a  three- 
column  display,  and  the  Rialto  in  Dallas.  The 
Rialto  ad  teas  two  columns  tcide. 


Classified  Ads 

RATES:  10  cents  a  word  for  each  insertion,  in  advance 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Situations  Wanted 

ORGANIST,  versatile,  com- 
petent, desires  change  of  city. 
Union.  Complete  library. 
Eight  years  experience. 
Straight  picture  policy  pre- 
ferred. Address  Box  351,  care 
Motion  Picture  News,  729 
Seventh  Ave.,  New  York  City. 

ORGANISTS  and  SING- 
ERS, thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 

ORGANIST.  AAA  refer- 
ences from  theatres  that 
count.  Exceptional  opportu 
nity  to  secure  well  known  mu- 
sician of  uncommon  ability. 
Investigate.  Box  315,  care  of 
Motion  Picture  News,  New 
York  City. 

PROJECTIONIST 
UNION.  Young  man  with 
broad  experience  in  motion 
picture  projection  desires  po- 
sition. Capable,  can  make 
good  anywhere.  Address  Box 
346,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

Experienced  Projectionist. 
Single.  Go  anywhere.  Write 
or  wire.  Carr  Hilburn,  Bla- 
denboro,  North  Carolina. 


For  Sale 

FOR  SALE  — Five  year 
lease  finest  negro  theatre  in 
State.  Seats  600,  fully 
equipped.  Address  Ilurton 
&  Ilurton,  5001  15th  Street, 
Tampa,  Fla. 

FOR  SALE— Marlowe  The- 
atre, Buffalo,  N.  Y.  750  seats, 
$45,000.  $12,000  cash  re- 
quired. For  details  write  Da- 
vid Krieger,  257  Virginia 
Street,  Buffalo,  N.  Y. 

FOR  SALE:  Corporation 
operating  chain  of  six  thea- 
tres in  towns  of  2,000  to  7,000 
population.  Will  sell  all  or 
part.  Inquire  Box  323,  care 
Motion  Picture  News,  729  7th 
Ave.,  New  York  City. 

FOR  SALE  1,100  second- 
hand, veneer  theatre  chairs  in 
first-class  condition  at  $1.10 
per  chair.  Address,  Box  425, 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York. 

FOR  SALE:  700  uphol- 
stered opera  chairs,  $2.25 
each;  600,  $2.75  each;  500, 
$2.50  each;  1,000  veneer 
chairs,  price  $1.25  each.  Good 
serviceable  condition.  Can  be 
seen  on  request.  Box  425,  Mo- 
tion Picture  News,  729  7th 
Avenue,  New  York  City. 

Theatre  Wanted 

THEATRE  WANTED  — 
Country  Town  or  Suburban, 
will  lease  or  buy.  Give  par- 
ticulars. H.  R.  W.,  8  Down- 
ing Ave..  Dowingtown.  Pa. 

WANTED  —  Two  Experi- 
enced Theatre  Managers  as 
FOURTH  OWNERS  to  lo- 
cate as  resident  associates. 
One  in  Ohio  City,  other  in 
New  York  State.  Full  par- 
ticulars with  Bank  References 
upon  request.  Address  Rosa 
A.  McAvoy,  252  Lafayette 
Ave..  Geneva,  N.  Y. 


1698 


.1/  o  t  i  o  n    P  i  c  t  u  re    New  s 


ibitors  Service  Bureau  -  m 

m 


Exploit  Lindbergh  Film 

Three-Reel  Feature  Receives  Strong  Advertising  Sup- 
port at  First  Run  Theatres  Over  Country 


IT  is  rarely  that  a  short  feature  receives 
the  extensive  exploitation  support  from 
theatre  men  that  has  been  accorded 
local  showings  of  "40,000  Miles  With 
Lindbergh."  Of  course,  it  is  not  usual  for 
the  theatre  men  to  have  a  subject  that 
lends  itself  to  popular  intei-est  as  this  pic- 
ture  presenting  a  compilation  of  scenes 
taken  in  the  United  States,  Europe  and 
South  America.  However,  a  theatre  cannot 
keep  going  on  the  "cream"  that  comes 
along  once  and  a  while  for  the  exploitation 
man,  and  there  is  needed  more  energy,  more 
originality  and  more  interest  by  the  exploi- 
tation men  in  the  matter  of  giving  the  right 
kind  of  support  to  short  features,  if  the 
picture  houses  are  to  fully  capitalize  their 
potential  drawing  cards.  The  result  of  all 
the  excellent  exploitation  that  has  been  ac- 
corded "40,000  Miles  with  Lindbergh"  was 
reflected  in  the  check-up  on  leading  attrac- 
tions for  the  month  from  March  15  to 
April  15  as  presented  in  the  Theatre  At- 
tendance Analysis  published  in  The  Show- 
man for  May,  in  which  this  three-reeler  was 
rated  among  the  prominent  key  city  attrac- 
tions for  the  period  reported. 

Two  recent  campaigns  staged  for  the  pic- 
ture illustrate  the  vigorous  method  in  which 
showmen  supported  their  presentations,  and 
indicate  the  variety  and  extent  of  coopera- 
tive exploitation  that  has  been  accom- 
plished. These  campaigns  were  put  on  in 
Toledo,  Ohio,  by  Manager  Len  Grotte  of  the 
Valentine  theatre,  and  in  Dallas,  by  Man- 
ager James  O.  Cherry  of  the  Melba. 

Cherry's  drive  was  a  combination  cam- 
paign exploiting  "The  Smart  Set"  and 
"40,000  Miles  With  Lindbergh." 

Ten  days  in  advance  all  paper  posted  on 
"The  Smart  Set"  was  sniped  with  an  an- 
nouncement of  the  extra  added  attraction, 
"Forty  Thousand  Miles  With  Lindbergh." 

Trailer  Week  in  Advance 

One  week  in  advance  a  special  trailer 
was  run  on  the  film  calling  attention  to  the 
fact  that  the  attraction  was  a  complete 
chronicle  of  Lindbergh's  exploits.  One 
week  in  advance  a  newspaper  campaign  was 
started.  This  consisted  of  underlining  the 
"Smart  Set"  and  other  current  attraction 
ads.  Special  stories  were  secured  a  Sun- 
day in  advance  of  play  date,  and  special 
photo  layouts,  one  three-column  and  one 
four-column  layout,  were  secured.  Also  spe- 
cial stories  were  secured  during  the  week 
prior  to  play  date. 

Due  to  Col.  Lindbergh  visiting  Dallas  en- 
route  to  the  coast  to  secure  his  new  plane, 
on  the  second  day  of  play  date,  the  news- 
paper extras  the  opening  day  of  play  date 
carried  the  scare-line  "Lindy  coming  here" 
and  this  gave  a  natural  plug.  The  Monday 
papers  carried  special  photos  of  his  arrival 
in  Dallas,  Sunday,  together  with  a  page 
one  story. 

A    special    cooperative    hook-up  was 


effected  with  the  United  States  Post  Office 
in  Dallas  through  the  cooperation  of  Post- 
master Philp.  He  permitted  the  use  of  a 
22  x  28  card  in  two  colors — one  on  each 
side  of  every  post  office  motor  truck  in  ser- 
vice in  Dallas.  These  numbered  sixty-five. 

Arrangement  was  also  made  through 
Postmaster  Philp  for  an  aeroplane  delivery 
of  the  film  presumably  from  Chicago  by  a 
National  Air  Transport  plane.  A  special 
trailer  showing  the  arrival  of  the  print  was 
shown  three  days  in  advance  of  playdate. 

A  special  tie-up  was  effected  with  the 
United  States  Army,  Navy,  and  Marine 
Recruiting  Stations,  whereby  permission 
was  given  to  use  the  A  Boards  of  these 
offices  posted  with  a  special  one-sheet  re- 
garding Lindbergh's  army  training.  Two 
hundred  of  these  boards  were  posted. 

Newspaper  Tie-Up 

A  special  tie-up  was  effected  with  the 
Circulation  department  of  the  Dallas  News 
and  Journal.  The  news  boys  (street  sales) 
on  all  the  downtown  corners  wore  a  spe- 
cial Lindbergh  novelty  cap  over-printed 
with  theatre  name  and  play  date.  This  was 
quite  an  effective  stunt  opening  day,  as  the 
Newsies  were  yelling  "Extra,  Lindy  Coming 
Here." 

A  marble  contest  was  tied-up  to  the  pub- 
licity on  the  short  feature,  when  it  played 
at  the  Valentine  Theatre,  Toledo. 

Owing  to  the  fact  that  the  News-Bee  was 
in  the  midst  of  its  annual  marble  tourna- 
ment, it  was  necessary  to  tie-in  with  the 
contest  in  order  to  get  special  publicity  on 
the  picture.  Hence  arrangements  were  made 
to  give  participants  in  the  Marble  Contest 
a  special  showing  on  Saturday,  the  opening 
day,  sponsored  by  the  newspaper.  In  addi- 
tion, pictures  of  Lindbergh  were  carried  for 
ten  days  on  eight  trucks  employed  by  the 
newspaper.  Large  posters  and  cut-outs 
were  used  in  lobby,  and  the  entire  electric 
sign  over  the  marquee  was  devoted  to  the 
Lindbergh  picture. 


Nautical  Display  Exploits 
"Across  to  Singapore" 

A  window  display  of  historic  interest, 
suggested  by  the  period  in  which  the  photo- 
play is  set,  did  a  great  deal  to  augment  the 
success  of  "Across  to  Singapore,"  when 
that  picture  played  at  the  Warfield  Theatre, 
San  Francisco,  Cal.  The  display  was  ar- 
ranged by  the  manager  of  the  theatre,  as- 
sisted by  a  Metro-Goldwyn-Mayer  exploi- 
teer. 

A  display  of  photos  of  old  windjammers, 
the  logs  of  several  old  ships,  a  quadrant 
and  sextant,  together  with  the  bell  from 
famous  clipper  "Young  America,"  and  her 
chronometer  and  clock,  was  secured  in  the 
Merchants  Exchange,  linked  with  stills, 
etc.,  to  the  picture  and  theatre. 


Showmanship 


'Brief* 


THE  personal  endorsement  message  fre- 
quently has  been  used  for  newspaper 
and  direct  mail  advertising  with  good  effect, 
and  now  the  same  idea  has  been  applied  suc- 
cessfully to  an  advance  screen  trailer.  This 
method  of  announcing  an  attraction  was 
adopted  by  Manager  Grant  Pemberton,  of 
Pantages  theatre,  Salt  Lake  City,  in  con- 
nection with  his  campaign  for  "Thj  Crowd." 
Pemberton  tied-up  the  trailer  message  with 
all  other  advertising  by  stressing  the  fact 
that  this  was  the  first  instance  in  which  he 
personally  endorsed  a  picture. 


HAROLD  H.  WERNER,  manager  of  the 
Central  theatre,  Cedarhurst,  N.  Y.,  had  a 
real  "Patent  Leather  Kid"  as  a  ballyhoo  for 
his  showing  of  the  Barthelmess  picture  of  that 
title.  Werner's  stunt  was  a  street  worker,  a 
young  man,  dressed  in  clothes  made  of  a  high 
grade  black  oil  cloth,  which  had  a  brilliant, 
glossy  finish  and  resembled  patent  leather.  The 
man  carried  a  sign  on  his  back  announcing  the 
attraction  and  play  dates.  This  stunt,  which 
Werner  reports  as  most  profitable  from  the  box 
office  standpoint,  cost  only  ten  dollars,  the  cost 
of  making  the  "patent  leather"  suit. 


THE  Pennsylvania  theatre  controlled  by  the 
Harris  Amusement  Company,  of  Pitts- 
burgh, are  planning  a  statezvide  tournament  for 
amateur  dancers  in  zvhich  cash  prices  ivill  be 
awarded  to  the  zvinners.  John  Meerbaugh  and 
Miss  Margaret  Royer,  of  Altoona,  who  recently 
icon  a  dancing  contest  in  the  Harris-Majestic 
tli  cat  re,  Johnstown,  sidisequently  zvon  fifth  prise 
in  a  national  dancing  contest  held  in  Chicago, 
in  which  dancers  from  thirty  cities  competed. 
They  received  handsome  gold  medals  and  a 
motion  picture  of  their  dance  was  taken. 


A MOST  elaborate  campaign  for  the  show- 
ing of  the  Vitaphone  production  "The 
Jazz  Singer"  at  Atlanta  featuring  a  tie-up 
with  the  Southern  railway  in  which  the 
Southern  railway  put  on  special  excursions, 
offering  both  two  day  and  six  day  rates 
was  staged  in  the  interests  of  "The  Jazz 
Singer"  in  Atlanta.  This  cooperative  drive, 
patterned  after  a  campaign  at  Omaha  and 
reported  in  this  department,  offered  out-of- 
town  theatregoers  special  excursion  rates  to 
Atlanta  on  railroads  feeding  that  city  from 
out-of-town  communities. 


IN  connection  with  the  showing  of  "Red 
Hair"  at  the  West  Coast  California  Man- 
ager H.  L.  Hartman  distributed  cash  prizes  to 
the  three  red-headed  girls  who  were  acclaimed 
by  the  audiences  as  the  best  out  of  a  field  of 
some  forty.  The  prizes  were  $25,  $15  and  $10, 
and  as  it  happened  the  first  went  to  Hazel 
Henry,  11,  attending  grammar  school,  while 
the  second  went  to  a  high  school  girl  and  the 
third  to  a  State  College  student,  the  successful 
contestants  thus  representing  three  different 
grades  of  educational  institutions. 


IF  you  sazv  a  parade  of  Hupmobiles,  each 
topped  with  a  girl  sitting  on  the  hood  rest- 
ing her  silk  clad  legs  on  the  mud  guard,  you'd 
give  more  than  a  casual  look,  wouldn't  you?  So 
did  everyone  in  San  Diego,  California,  zi'hcn 
Harry  L.  Hartman,  resident  manager  of  the 
Fairmount  Theatre,  staged  this  stunt  during  the 
run  of  "Silk  Stockings." 


May    19  ,    1  9  2  8 

Exhibitor's  Ideas  Adopted 
by  Distributor 

It  is  not  unusual  for  a  theatre  man  to 
adopt  the  ideas  suggested  in  press  books 
issued  by  distributors,  bu1  the  occurrence 
where  a  distributor  adopts  an  exhibitor's 
exploitation  to  national  exploitation  is  less 
i'i'i'(|iient,  despite  the  tact  that  many  highly 
ingenious  campaign  inventions  are  intro- 
duced by  showmen.  The  reversal  of  the 
order  of  things,  however,  has  been  made  in 
the  case  of  some  special  star  exploitation 
for  Glenn  Tryon  pictures  by  Universal. 

This  week  the  company  announced  that 
an  exploitation  stunt  used  by  Manager 
Robert  Bender  of  the  Columbia  theatre  in 
Seattle,  has  been  applied  on  a  national 
basis.  The  stunt  consists  of  a  "  Glenn-Tryon 
Bag  of  Tricks." 

The  idea  was  used  by  Manager  Bender  in 
connection  with  his  exploitation  for  Tryon 's 
latest  picture  and  consisted  of  a  bag  of 
magic  tricks  given  out  as  premiums  to  those 
attending  showings  of  the  picture.  Univer- 
sal has  prepared  a  bag  containing  seven 
sleight  of  hand  tricks  bearing  an  advertis- 
ing line  to  boost  this  star. 

Tieup  with  Public  Library 
Exploits  "The  Enemy" 

Tie-ups  with  the  public  library  were  one 
of  the  means  employed  by  Manager  William 
Shirley  of  the  State  Theatre,  Schenectady, 
N.  Y.,  to  publicize  a  showing  of  "The 
Enemy."  Shirley  was  assisted  by  an  M-G- 
M  Exploitcer. 

A  tie-up  was  arranged,  both  with  the 
Public  Library  and  the  Renting  Reader  Li- 
brary, and  three  thousand  book-markers 
were  used.  In  the  Public  Library,  the  thea- 
tre was  able  to  make  a  small  display  on 
the  librarian's  desk  with  books,  a  window 
card  and  still-. 

Puts  Headlights  on  Cutout 
of  Locomotive  Display 

Manager  F.  J.  Miller  used  a  lobby  dis- 
play in  the  form  of  a  locomotive  to  adver- 
tise "The  Night  Flyer"  at  the  Publix 
Modjeska  Theatre,  Augusta,  Ga. 

Tlie  locomotive  was  cut  out  from  the  24- 
sheet  and  then  a  large  headlight  was  placed 
on  it  as  were  two  small  lights  on  each  side. 

This  display  was  used  in  the  foyer  of  the 
theatre  one  week  in  advance  of  play  dates 
and  then  moved  to  the  outer  lobby. 


Close  Stanley's  Season 
of  Children  Matinees 

THE  Department  of  Public  Service 
and  Education  of  the  Stanley 
Company  of  America  has  closed 
the  season  in  Philadelphia,  during 
which  more  than  100,000  children  at- 
tended special  Saturday  morning  per- 
formances in  ten  of  the  Stanley  the- 
atres in  that  city.  Mrs.  Walter  Wil- 
lard,  chairman  of  the  Motion  Picture 
Committee  of  the  Pennsylvania  Federa- 
tion of  Women's  Clubs,  cooperated 
with  Harry  D.  Wescott,  associate  di- 
rector of  the  Public  Service  and  Edu- 
cation Department  of  the  company,  in 
bringing  an  entertaining  and  highly 
educational  type  of  pictures  to  the 
children.  Films  were  furnished  gratis 
by  Pat  he  and  the  U.  S.  Department  of 
Education. 


16W 


Noise  from  Boiler  Room  Supplies  Ac- 
companiment to  Dance  at  Roxy 

THE  Roxy  symphony  orchestra  steps  aside  in  favor  of  the  dynamo  and 
turbine  engines  of  the  theatre's  boiler  room  to  supply  the  accom- 
paniment to  a  dance  which  is  one  of  the  features  of  the  current 
program  al  the  lug  Cathedral  of  the  Motion  Picture.  This  innovation  is 
the  realization  of  a  new  ideal  in  the  dance — freedom  from  the  conventions 
which  these  long  years  have  "shackled"  the  art,  which  once  upon  a  time 
was  deemed  to  he  wedded  to  music. 

The  dance  presentation  is  introduced  by  Eugene  Von  Grona.  a  Gi 
man  dancer  who  is  an  exponent  of  a  new  school  of  dancing  "in  which  defi- 
nite technique  is  abandoned  for  the  natural  movements  of  the  body." 

The  dance  is  called  "The  Spirit  of  Labor"  and  i-  interpreted  solely  to 
an  accompaniment  of  factory  noises.  In  the  interests  of  greater  realism 
these  noises  are  achieved  by  connecting  microphone s  on  tin-  stage  with  the 
power  plant  of  the  theatre  itself  and  the  actual  noises  of  the  engines  in 
the  cellar  of  the  Roxv  are  heard  by  the  audience. 


Gets  Visiting  Opera   Stars  to 
Endorse  "Ramona"  Film 


WHAT  ordinarily  would  be  considered 
a  strong  competing  attraction,  was 
turned  to  advertising  capital  for  the  presen- 
tation of  a  motion  picture  through  an  in- 
genious stroke  of  showmanship  introduced 
in  Cleveland  by  M.  A.  Malaney,  manager  of 
the  Stillnian  theatre  there,  in  connection 
with  his  presentation  of  "Ramona." 

The  annual  visit  to  Cleveland  of  the  Met- 
ropolitan Opera  Company  occurred  at  the 
time  Malaney  was  showing  the  Del  Rio 
starring  vehicle  at  the  Stillman.  As  a 
means  of  tying  up  with  the  popular  interest 
in  the  Opera  troupe,  the  manager  gave  a 
special  preview  of  "Ramona"  for  stars  of 
the  company  visiting  Cleveland.  At  the  con- 
clusion of  the  showing,  Malaney  obtained 
from  several  of  the  leading  singers  expres- 
sions of  praise  for  the  picture.  These  state- 
ments complimentary  to  the  picture  and  its 
star  were  used  as  advertising  copy  in  a 
series  of  ads  for  "Ramona."  Such  stars 
as  Queena  Mario,  Julia  Claussen,  Arnold 
Tokatyan,  Giovanni  Martinelli  and  Freder- 
ick Jagel,  were  quoted  as  endorsing  the 
Stillman  attraction. 


Another  campaign  of  note  staged  in  be- 
half of  "Ramona"  was  put  on  in  Atlanta, 
Ga.,  by  Manager  Ernest  Morrison  of  the 
Howard  theatre.  Among  the  leading  fea- 
tures of  the  campaign  was  a  newspaper  co- 
operative studt  in  which  Miss  del  Rio 
started  the  first  run  of  the  film  at  the 
Howard  by  pushing  a  button  at  the  studio 
in  Los  Angeles,  the  action  being  repro- 
duced by  telephoto  and  the  resulting  pho- 
tograph being  published  in  the  newspaper 
along  with  a  picture  of  the  projection  booth 
Ulterior  taken  as  the  signal  was  received 
from  the  coast. 

An  extraordinary  window  flash  was  ob- 
tained through  dealers  in  the  Feist  song 
and  in  Victor,  Brunswick  and  Columbia 
records.  A  newspaper  ran  a  contest  with 
prizes  for  the  best  new  chorus  to  the  song 
' '  Ramona. ' ' 

The  theatre  also  flashed  a  night  display 
on  a  large  building  with  a  stereopticon  and 
a  stenciled  slide  announcing  "Ramona"  as 
the  current  attraction.  A  library  tie-up,  a 
Ford  car  tie-up,  and  a  dozen  other  stunts 
marked  this  engagement  for  the  picture. 


Introduces  New  Organist  With 
Feature  Exploitation  Drive 


AN  extensive  campaign  such  as  is  usually 
given  to  an  exceptional  picture  was 
accorded  to  Francis  Farney,  the  "new  idea 
organist"  at  the  Colorado  Theatre,  Pueblo, 
Colo. 

Three  weeks  in  advance  of  Farney 's  pre- 
siding at  the  organ,  one-inch  teasers  were 
used  and  carried  right  on  through  to  bis 
opening  appearance. 

The  Pueblo  Chieftain  carried  a  cartoon 
coloring  contest  showing  Farney  seated  at 
the  organ.  This  contest  was  especially 
meant  for  the  younger  folks  and  the  ones 
sending  in  the  best  'coloring  jobs'  accord- 
ing to  the  findings  of  the  judges  were 
awarded  suitable  prizes. 

Announcement  of  Farney 's  coming  was 
shown  on  the  screen  by  a  special  trailer;  in 


the,  foyer  on  two  art  one-sheets;  "J")  mer- 
chants' wiudows  carried  special  welcome 
cards;  all  music  stores  carried  insert  frames 
with  special  copy  and  a  photograpb  of  the 
man;  one  cafe  had  a  "Francis  Farney  New 
Idea  Sandwich"  and  another  a  "Francis 
Karncy  New  Idea  Sundae." 

At  the  opening  baseball  game  of  the  sea- 
son, a  Western  Union  boy  went  all  through 
tbe  crowd  calling,  "Telegram  for  Francis 
Farney. ' ' 

100  cut-out  discs,  mounted  on  wooden 
blocks  were  placed  on  top  of  cash  registers 
about  the  city  and  1000  automobile  >iickers 
reading,  "Welcome  Farney"  were  pasted 
«n  as  many  auto  windshields. 

All  in  all  the  campaign  was  such  as  to 
make  Farney  the  talk  of  the  city. 


1700 


Motion    Picture  News 


Key  City  Reports 


New  York  City 

GOOD  motoring  weather  and  day- 
light saving,  thoughts  of  bungalows 
and  beach  resorts  are  beginning  to 
get  in  their  annual  wallop  to  all  indoor  at- 
tractions with  the  result  that  gas  stations, 
real  estate  dealers,  concessionnaires  and  the 
owners  of  such  enterprises  as  the  Holland 
tunnel  are  commanding  a  considerable  share 
of  the  public's  attention.  The  seasonal  de- 
cline is  generally  anticipated  by  most  all 
theatre  owners  and  signs  of  added  strength 
to  programs  are  already  evident  along 
Broadway.  Heavier  advertising,  strong  at- 
tractions and  giving  the  needle  to  the  pre- 
sentations usually  helps  to  overcome  com- 
petition from  the  outdoor  field. 

Probably  the  biggest  noise  along  the 
Street  came  along  the  latter  part  of  the 
week  when  Paul  Ash,  the  much  heralded 
Chicago  maestro,  made  his  debut  at  the 
Paramount.  Criticism,  aimed  at  the  "Genial 
Giant  of  Jazz"  by  certain  members  of  this 
trade  and  local  newspaper  reviewers,  seems 
to  reveal  a  tendency,  on  the  part  of  most  of 
them,  to  have  been  all  set  to  pounce  on  the 
popular  bandmaster  who  has  worked  his 
way  from  coast  to  coast  through  sheer  force 
of  theatre  personality.  These  writers'  re- 
views appeared  to  reflect  their  disappoint- 
ment over  the  fact  that  they  had  to  pay  Mr. 
Ash  any  tribute  at  all.  It  is  our  opinion  that 
he  will  click  strongly  with  Paramount  audi- 
ences. 

Last  week's  film  at  the  Paramount  was 
"Easy  Come,  Easy  Go"  with  Richard  Dix 
and  while  attendance  was  somewhat  un- 
der average,  due  to  conditions  mentioned 
in  the  first  paragraph,  the  house  did  fair 
enough.  The  Capitol,  with  its  holdover  of 
"Across  to  Singapore,"  was  not  quite  as 
lucky  as  the  gate  dropped  off  quite  a  bit 
from  the  preceding  week's  good  business. 
The  Strand  seems  to  be  in  a  slump  and  not 
even  an  entertaining  comedy  like  "The  Big 
Noise"  (F.  N.)  was  capable  of  snapping  this 
house  out  of  its  recent  slow  pace.  The  new 
stage  units  lately  inaugurated  at  the  Strand 
are  receiving  scant  praise. 

The  Rialto  finished  with  Griffith's  "Drums 
of  Love"  and  the  Rivoli  let  go  of  "Speedy" 
after  five  weeks.  Not  too  much  was  ex- 
pected of  the  Griffith  picture  after  a  run 
at  the  Liberty  and  while  a  sixth  week  may 
have  been  planned  for  "Speedy,"  each  suc- 
ceeding week  saw  a  consistent  drop  in  gross 
and  "Ramona"  followed  in.  All  in  all, 
Lloyd's  latest  did  pretty  fair.  It  was  simply 
a  case  of  over-estimating  the  length  of  the 
run.  Reports  from  outside  will  parallel  the 
performance  at  the  Rivoli. 

The  Roxy  came  back  slightly  last  week — 
just  slightly,  with  Fox's  "The  Escape."  The 
Summer  months  may  tell  the  story  of  the 
big  Fox  house — whether  rather  mediocre 
program  pictures  coupled  with  a  strong 
Rothafel  presentation  will  be  enough  to 
show  a  reasonable  profit.  The  nut  on  the 
Roxy  is  said  to  be  between  $85,000  and 
$90,000. 

The  smaller  theatres  with  the  larger 
prices  also  felt  the  general  conditions,  prac- 
tically  all  of  them  taking  one  on  the  chin. 
M-G-M's  "The  Trail  of  '98,"  up  until  the 
past  week  has  been  doing  four -fifths  capa- 
city and  this  may  be  put  down  as  strong. 
Paramount's  "Wings"  was  also  under  aver- 
age but  there  can  be  no  real  kick  on  this. 
'Fox's  "Street  Angel"  can  also  be  classed 
among  the  stronger  ones  but  this,  too,  felt 
the  depression.    The  Vitaphoned  "Glorious 


Betsy"  did  fair  enough  at  Warners,  indi- 
cating the  interest  in  the  "Talkies." 

There  seems  to  be  no  doubt  that  "Abie's 
Irish  Rose"  is  getting  a  raw  deal  from  the 
theatre-going  folks  and  we  advanced  our 
reasons  for  this  in  these  columns  last  week. 
We  might  add  that  a  different  sign  on  the 
marquee  might  improve  things  somewhat. 
It  reads:  "Anne  Nichols'  Abie's  Irish  Rose" 
— perhaps  creating  an  impression  that  its  the 
old  legit  show  back  again.  And  it's  playing 
across  the  river  right  now.  The  Central  is 
doing  well  enough  with  Universal's  "The 
Man  Who  Laughs"  and  about  the  same  may 
be  said  of  "Four  Sons"  at  the  Gaiety.  Noth- 
ing much  can  be  said  about  "Mother  Ma- 
chree"  at  the  Times  Square.  Its  just  there. 
The  Cameo  had  a  fair  week  with  "The 
Raider  Emden"  (Columbia). 


Seattle 

MODERATELY  good  business  is  all  that 
was  claimed  by  the  picture  houses  of 
Seattle  last  week,  with  no  particularly  sen- 
sational box  office  attractions. 

"The  Patsy,"  at  the  Seattle  theatre,  at- 
tracted average  good  houses,  but  this  theatre 
still  suffers  in  gross  because  of  the  lack  of 
matinee  business.  The  picture  was  well  re- 
ceived, and,  coupled  with  a  Publix  stage 
show  entitled  "Dancing  Feet,"  it  played  to 
pleasing  business. 

At  the  Fifth  Avenue  theatre,  "Circus 
Rookies"  was  the  attraction.  It  was  not  as 
strong  a  box  office  bet  as  other  Dane-Arthur 
films  have  been,  but  was  satisfactory.  Eddie 
Peabody  was  featured  for  his  last  week  of 
the  five-week  engagement  as  master  of  cere- 
monies, and  also  pulled  his  share  of  busi- 
ness. 'Fanchon-Marco's  "Jazzical  Trial"  idea 
was  the  stage  show,  and  was  quite  accept- 
able.   Total  gross  about  average. 

"The  Jazz  Singer,"  in  the  second  week  of 
its  return  engagement  at  the  Blue  Mouse 
theatre,  played  to  very  good  houses,  and 
still  showed  that  it  was  the  strongest  box 
office  film  ever  shown  at  this  house,  and  sel- 
dom equalled  anywhere.  The  two  weeks 
were  very  good,  considering  the  record- 
breaking  engagement  of  six  weeks  just  a 
couple  of  months  ago. 

At  the  United  Artists  theatre,  "The 
Patent  Leather  Kid"  took  a  slight  drop  in 
its  second  week.  The  opening  week  of  the 
film  was  very  satisfactory,  but  the  following 
seven  days  were  considerably  lower  in  gross, 
and  brought  the  total  run  down  noticeably. 
A  good  picture  because  of  its  local  interest 
in  filming,  but  not  particularly  strong  for  a 
two-week  engagement  at  a  big  house. 

"We  Americans,"  at  the  Columbia  theatre, 
was  a  slightly  stronger  film  than  other  re- 
cent "U"  attractions  have  been,  and  added 
exploitation  and  advertising  succeeded  in 
building  up  the  house's  gross  a  bit.  Good 
for  one  week  of  rather  good  business,  in 
spite  of  previous  slack  reports. 

"The  Summer  Hero,"  at  the  Orpheum,  and 
"Square  Crooks,"  at  the  Pantages,  were  av- 
erage attractions,  but  not  big  money  getters. 

"Upstream,"  at  the  Embassy,  was  a  well 
received  film. 

"West  of  Broadway,"  at  the  Palace  Hip 
theatre,  and  "Red  Riders  of  Canada,"  at  the 
Winter  Garden,  were  mediocre  attractions. 

Altogether,  a  fairly  quiet  week,  reflecting 
general  business  conditions  in  the  Pacific 
Northwest. 


Los  Angeles 
*  4  VI7INGS"  closed  at  the  Biltmore  after 
VV  a  successful  engagement  of  18 
weeks.  The  picture  was  originally  sched- 
uled to  play  8  weeks,  but  because  of  its  re- 
ception with  the  public  it  was  held  over  for 
an  extended  run. 

At  the  Criterion  "Sunrise"  is  holding  up 
very  well.  The  theare  is  also  featuring  the 
Movietone  and  Pat  Rooney  and  Marion 
Bent  in  "Shamrocks." 

"The  Good-Bye  Kiss"  proved  to  be  a  dis- 
appointment for  the  Million  Dollar.  Bebe 
Daniels  in  "The  50-50  Girl"  got  away  to  a 
good  start  and  carried  on  satisfactorily 
throughout  the  week.  Ann  Pennington  ap- 
peared in  person  on  the  bill.  She  also 
proved  a  good  drawing  card  for  Loew's 
State. 

Pola  Negri  in  "Three  Sinners"  at  the 
Metropolitan  played  to  good  business. 

Satisfactory  attendance  is  reported  for  the 
week  for  "Street  Angel"  at  the  Carthay 
Circle  Theatre.  "Glorious  Betsy"  at  War- 
ner's Theatre  in  Hollywood  continues  to 
draw  big  business. 

"The  Trail  of  '98"  opened  last  week  at 
Grauman's  Chinese,  and  reports  of  the  first 
few  days  show  normal  receipts. 

Good  attendance  is  reported  for  "Drums 
of  Love,"  which  opened  this  week  at  United 
Artists  Theatre. 

The  Filmarte  Theatre,  under  the  direction 
of  Miss  Regge  Doran,  formerly  of  New  York 
City,  opened  its  doors  to  the  public  this 
week,  with  the  premiere  showing  of  "The 
Golden  Clown."  This  theatre,  sponsored  by 
West  Coast-Hollywood  Theatres,  Inc.,  will 
present  productions  which  have  not  found 
their  way  into  regular  motion  picture  the- 
atres, but  at  the  same  time  warrant  showing 
because  of  their  merit  from  an  artistic  stand- 
point. The  admission  prices  are  75  cents 
and  $1.00.  Satisfactory  business  has  been 
reported  for  the  first  few  days. 

Buffalo 

ALL  existing  box-office  records  at  the  La- 
fayette Theatre  went  to  smash  last 
week  when  "Tenderloin,"  the  talking  picture, 
packed  'em  in  like  they  haven't  been  packed 
in  for  many,  many  months.  So  general  was 
the  response  of  the  public  that  it  was  de- 
cided to  hold  the  picture  over  for  another 
week's  run.  The  picture,  starring  Dolores 
Costello  and  Conrad  Nagel,  shattered  all  rec- 
ords at  the  Lafayette,  the  opening  days  sur- 
passing the  mark  set  by  Valentino's  last  pic- 
ture, "The  Son  of  the  Sheik."  A  fair  vaude- 
ville bill  supported  this  feature  film. 

Shea's  Buffalo  also  rang  up  some  excellent 
box-office  receipts,  with  one  of  the  finest 
all-around  bills  ever  shown  at  this  house. 
"Legion  of  the  Condemned"  was  the  film, 
and  "Hey,  Hey!"  was  the  Publix  revue  that 
set  the  theatregoers  by  the  ears. 

The  Great  Lakes  recorded  some  excellent 
patronage  with  "Why  Sailors  Go  Wrong" 
on  the  screen  and  a  classy  vaudeville  pro- 
gram headlining  Roger  Imhof  and  Marcelle 
Coreene  and  company  in  a  comedy,  "In  a 
Pest  House."  Loew's  got  satisfactory  re- 
sults from  a  strong  stage  and  screen  bill, 
with  Lon  Chaney  in  "Laugh,  Clown,  Laugh" 
as  the  film,  and  Lieut.  Gitz-Rice  featuring 
the  vaudeville  bill. 

Sheas  Hippodrome  chalked  up  splendid 
box-office  results  with  "Stand  and  Deliver" 
on  the  screen  and  an  elephant  act  heading 
a  varied  stage  bill. 

Neighborhood  houses  reported  normal 
business. 


Ma  y    I  9 


1701 


Philadelphia 

DAYLIGHT  saving  ha*  not  affected  busi- 
ness in  Philadelphia  as  seriously  as  ex- 
pected. The  Stanley  Company  houses  as  a 
whole  are  doing  better  business  than  during 
the  corresponding  period  of  daylight  saving 
last  year.  Other  important  chains  in  the 
city  report  a  similar  condition. 

William  Haines  in  "The  Smart  Set,"  with 
an  elaborate  stage  presentation  "Around  the 
Clock,"  in  which  Allan  Rogers  again  acted 
as  master  of  ceremonies,  showed  good  box 
office  results  at  the  Stanley. 

The  Fox  bad  George  O'Brien  and  Estelle 
Taylor  in  "Honor  Bound"  on  the  screen,  and 
a  stage  show  consisting  of  Juan  Sebastian 
and  his  Guatemala  Marimba  Band,  Addison 
Fowler  and  Florence  Tamara,  dancers,  Fmil 
Boreo  and  the  Abbey  Sisters. 

The  Carman  showed  "Bare  Knees  on  the 
screen  and  a  bright  and  snappy  "Song  and 
Dance  Revue"  that  drew  satisfactory  attend- 
ance all  week. 

Harold  Lloyd  in  "Speedy  at  the  Stanton 
still  continues  to  draw  the  crowds.  The  ac- 
tion is  swift  and  entertaining,  and  proves 
that  a  good  comedy  is  always  a  good  box- 
office  attraction. 

"Street  Angel,"  with  Janet  Gaynor  and 
Charles  'Farrell,  at  the  Fox  Locust  has 
achieved  great  success  and  will  continue 
there  for  several  weeks  more. 

"The  Legion  of  the  Condemned,"  a  sequel 
to  "Wings,"  with  a  splendid  cast,  completed 
its  second  week  at  the  Aldine  with  a  fine 
record. 

"The  Big  City,"  with  Lon  Chaney,  had 
rather  a  disappointing  week  at  the  Karlton. 
The  opinion  seemed  to  be  that  this  is  not 
quite  up  to  the  Chaney  standard. 

At  the  Arcadia,  Pola  Negri  in  "Three  Sin- 
ners" played  to  average  business. 

The  Palace  reports  satisfactory  results 
with  Lew  Cody  and  Aileen  Pringle  in 
"Wickedness  Preferred." 

Greta  Garbo  in  "The  Divine  Woman" 
drew  a  good  share  of  patronage  for  the 
Capitol. 

Atlanta 

REOPENING  with  Vitaphone  and  Mo- 
vietone, the  Rialto  Theatre  last  week 
leaped  far  ahead  of  the  other  houses  with 
the  showing  of  "Tenderloin,"  its  initial  offer- 
ing of  Vitaphone  pictures. 

The  other  theatres  fell  into  about  an  equal 
split. 

Keith's  Georgia,  with  Adolphe  Menjou  in 
"A  Night  of  Mystery,"  proved  popular,  while 
next  door,  at  the  Capitol.  "Honor  Bound," 
with  George  O'Brien  and  Estelle  Taylor, 
was  likewise  liked. 

Richard  Barthelmess  in  "The  Noose"  did 
not  draw  the  houses  anticipated.  Not  the 
picture's  fault,  but  business  conditions  gen- 
erally. 

At  Loew's  Grand,  Rene  Adoree  and  Lionel 
Barrymore  played  to  fair  houses  in  "Body 
and  Soul." 

"The  Port  of  Missing  Girls"  brought  only 
a  mediocre  box-office  for  the  Metropolitan. 

The  Tudor  held  its  own  with  "Beyond 
London's  Lights,"  "Sky  High  Saunders," 
and  "Slingshot  Kid." 

Ont  first  run,  "The  Return  of  Peter 
Grimm,"  and  four  second  runs  brought  the 
New  Alamo  its  usual  good  week. 

Indianapolis 

RECEIPTS  at  Indianapolis  theatres  were 
only  fair  the  past  week,  although  first- 
run  houses  managed  to  show  a  little  profit 
for  the  week.  The  weather  was  ideal  for 
good  picture  business,  somewhat  bolstering 
business,  which  has  been  off  for  several 
weeks.  Exhibitors  over  the  State  generally 
report  business  bad,  due  to  unemployment. 

The  Indiana  offered  "The  Latest  From 
Paris,"  and  found  results  from  this  showing 
satisfactory.  Charlie  Davis'  stage  band  con- 
tinues to  hold  Indiana  crowds. 


Gloria  Swanson  in  "Sadie  Thompson"  did 
moderately  well  at  Loew's  Palace,  and  Rich- 
ard Barthelmess  in  "The  Little  Shepherd 
of  Kingdom  Come,"  was  accorded  fair  pa- 
tronage at  I  be  Circle.  Dave  Silverman,  of 
Louis,  guest  conductor  of  the  Circle  orches- 
tra, drew  heavily. 

Monte  Blue  and  Belle  Bennett  in  "The 
Bush  Leaguer"  was  the  feature  at  the  Ohio, 
and  was  very  well  attended. 

Tom  Wilson  and  Heinie  Conklin,  in  "Ham 
and  Eggs  at  the  Front,"  with  Movietone  and 
Vitaphone  vaudeville,  enjoyed  a  good  gross 
for  the  week  at  the  Apollo. 

Stuart  Walker's  stock  at  Keith's  and  Ber- 
kell  players  at  English's  drew  heavily  from 
movies.  Good  advance  sale  for  Walker's 
opening  week. 

Baltimore 

A  l.THOUGH  the  attendance  at  the  races 
here  is  eating  into  the  patronage  of 
moving  picture  theatres  to  some  extent,  gen- 
erally speaking  the  week  beginning,  Monday, 
May  7,  was  a  fairly  good  one  at  the  first-run 
houses. 

At  the  Keith-Albee  New  Garden  prices 
were  lowered  to  meet  those  of  the  regular 
movie  houses  and,  with  "San  Francisco 
Nights,"  starring  Percy  Marmont,  business 
was  good  with  seven  acts  of  Keith-Albee 
high  class  vaudeville  on  the  same  bill. 

At  Keith's  Hippodrome,  where  five  acts 
of  Keith-Albee  family  time  vaudeville  is  giv- 
en with  a  feature  picture,  the  attraction  was 
"Night  Life,"  featuring  Alice  Day  and 
Johnny  Harron.  Business  throughout  the 
week  there  was  fairly  good. 

The  Little  Theatre,  operated  by  the  Mo- 
tion Picture  Guild,  Inc.,  went  along  with 
good  business  with  "The  Treasure,"  a  for- 
eign production  featuring  Werner  Krauss. 

But  the  high  mark  in  good  attendance  for 
the  week  was  grabbed  off  by  Loew's  Va- 
lencia, where  "Laugh,  Clown,  Laugh,"  star- 
ring Lon  Chaney,  was  given  its  world  prem- 
iere for  the  public,  and  pulled  wonderfully 
during  the  entire  week. 

At  Loew's  Century  "Easy  Come,  Easy 
Go,"  starring  Richard  Dix,  proved  a  fairly 
good  patron  getter  with  a  presentation  act 
entitled  "Swanee  Moon"  with  Ted  Claire 
and  other  vaudeville  favorites. 

The  Stanley  went  along  pretty  good  also 
with  "The  Shepherd  of  the  Hills,"  featuring 
Alec  B.  Francis  with  Molly  O'Day,  and  a 
presentation  act  called  "In  Bermuda,"  with 
Sammy  Kaufman,  and  other  vaudeville  head- 
liners. 

"Ham  and  Eggs  at  the  Front,"  with  Tom 
Wilson,  Heinie  Conklin,  Myrna  Loy  and 
Noah  Young  in  blackface,  proved  a  fairly 
good  patronage  getter  at  Warners'  Metro- 
politan with  Vitaphone  accompaniment  and 
other  Vitaphone  acts. 

Honor  Bound"  did  not  go  over  so  good, 
at  the  New  Theatre,  with  George  O'Brien, 
Estelle  Taylor  and  Leila  Hyams  in  the  fea- 
tured parts.  This  might  be  attributed  to 
the  subject  of  the  film  rather  than  to  the 
way  it  was  acted  and  directed. 

Des  Moines 

'  'rTHE  GARDEN  OF  EDEN,"  at  the 
I  Des  Moines,  where  the  Vitaphone 
pictures  continue  to  draw  well,  played  to  a 
very  good  week.  The  sudden  warmth  in 
the  midweek  had  a  decided  effect  on  busi- 
ness, but  did  not  cut  business  so  badly  but 
that  the  week's  run  was  good. 

At  the  Capitol  Theatre  "Across  to  Singa- 
pore" was  the  feature,  with  a  very  good 
stage  show,  with  Casey  Jones,  fill-in  per- 
sonality man,  making  a  good  record.  His 
songs  were  enthusiastically  applauded,  while 
the  jugglers  almost  stopped  the  show. 

At  the  Strand,  "Burning  Daylight,"  with 
Milton  Sills,  also  made  a  good  record.  This 
theatre,  however,  always  does  well,  due  to 
the  price  reduction  there. 


Minneapolis 

THE  best  picture  shown  in  Minneapolis 
last  week,  "The  Showdown,"  did  not  do 
as  well  as  it  deserved  to  do  at  the  box-office. 
This  excellent  film,  which  featured  George 
Bancroft  and  Evelyn  Brent,  was  shown  at 
the  State,  but  did  only  a  fair  business. 
"Harold  Teen"  was  the  film  attraction  at  the 
new  Minnesota,  where  it  played  to  good 
houses.  The  fact  that  the  comic  strip, 
"Harold  Teen,"  runs  in  The  Minneapolis 
Journal,  undoubtedly  helped  this  picture 
some.  The  Publix  stage  unit  attraction  at 
the  Minnesota  was  Boris  Petroff's  revue, 
"Tick  Tock." 

Pantages  gave  "Honor  Bound"  the  advan- 
tage of  some  good  advertising  and,  although 
the  critics  did  not  seem  to  think  this  film 
was  a  knockout,  it  seemed  to  please  the  pa- 
trons of  the  theatre.  Norma  Shearer  in  "The 
Latest  from  Paris"  did  a  fair  business  at  the 
Strand,  and  Lew  Cody  and  Aileen  Pringle 
in  "Wickedness  Preferred"  ran  about  the 
average  at  the  Lyric.  The  Hennepin-Orphe- 
um  found  a  "Midnight  Madness"  a  nice  pic- 
ture to  top  off  its  vaudeville  program  with, 
at  the  Seventh  Street  Theatre  Hoot  Gibson 
was  attracting  the  western  fans  in  "A  Trick 
of  Hearts." 

The  Grand  showed  "Legion  of  the  Con- 
demned," which  was  seen  a  few  weeks  ago 
at  the  Strand,  and  this  picture  retained  much 
of  its  box-office  kick. 

Business  was  fair  to  good  at  the  neighbor- 
hood houses,  with  the  1  ^agoon,  American, 
Lyndale  and  Loring  showing  such  pictures 
as  "Two  Flaming  Youths,"  "Sorrell  and 
Son,"  "Rich  Men's  Sons,"  and  "The  Spot- 
light." 

The  movies  received  their  stiffest  competi- 
tion from  the  Shubert,  where  Clara  Kimball 
Young  was  appearing  in  person  with  the 
Bainbridge  Players  in  "The  Constant  Wife." 
Hundreds  of  movie  fans  flocked  to  the 
Shubert  during  the  week,  and  the  cinema 
theatres  suffered  to  just  that  extent. 

Chicago 

DAYLIGHT  SAVING,  which  became 
effective  the  first  of  the  month,  has 
failed  to  help  matters  in  Chicago,  and  busi- 
ness straight  down  the  line  in  all  classes  of 
houses,  was  only  fair. 

The  Chicago  Theatre,  which  was  holding 
its  annual  "Take  A  Chance  Week,"  fell  off 
somewhat  the  first  two  days,  and  in  Tues- 
day's ads  announced  "Easy  Come,  Easy  Go" 
with  Richard  Dix  as  the  feature,  and  a  stage 
bill,  business  for  the  rest  of  the  week 
showing  some  improvement.  "Laugh.  Clown, 
Laugh,"  was  in  its  last  week  at  McVickers' 
Theatre,  and  continued  to  do  fairly  well. 

"The  Fifty-Fifty  Girl"  was  the  screen  at- 
traction at  the  Oriental  and,  Kosloff,  as 
guest  conductor,  headed  a  stage  show.  At- 
tendance being  somewhat  below  the  stand- 
ard set  by  the  Oriental  during  Ash's  regime 
at  this  house: 

The  Roosevelt  continued  to  do  average 
business  with  "We  Americans,"  which  was 
in  the  last  week  of  its  run. 

Both  the  Granada  and  Marbro  Theatres 
featured  Dolores  Costello  and  Conrad  Nagel 
in  "Tenderloin,"  advertised  as  the  first  talk- 
ing motion  picture.  At  the  Granada.  Kaley's 
stage  band  headed  the  program  and  at  the 
Marbro,  popular  Benny  Meroff  led.  attend- 
ance at  both  houses  holding  up  very  well. 

"The  Big  City"  and  elaborate  stage  show 
accounted  for  the  average  box  office  receipts 
at  the  Uptown  and,  at  the  Tivoli,  the  same 
feature  with  Benny  Kreuger  and  his  orches- 
tra and  Henry  A.  Keates  as  guest  organist, 
pulled  good  business. 

A  comedy  program,  "The  Cohens  and  the 
Kellys  in  Paris,"  went  over  well  at  the 
Avalon,  and  a  crook  melo.  "Chicago,"  at  the 
Capitol,  again  proved  itself  a  good  local  box 
office  attraction. 


1702 


Motion    Picture  Xews 


Dallas 

RECEIPTS  at  the  Dallas  first-run  the- 
atres were  only  fair  for  the  past  seven 
days,  with  only  one  enjoying  unusually  good 
business.  However,  no  one  was  complain- 
ing, as  a  profit  was  shown  and  big  business 
was  not  expected,  due  to  the  first  real  warm 
week  of  spring  weather. 

The  Majestic,  showing  "Soft  Living,"  with 
Madge  Bellamy,  registered  the  largest  gross, 
and  the  totals  for  the  week  were  exception- 
ally good.  Babe  Egan  and  her  Hollywood 
Redheads  headed  the  vaudeville  bill,  and  re- 
ceived an  unusually  good  reception,  which 
was  well  earned. 

"The  Latest  From  Paris,"  with  Norma 
Shearer  at  the  Melba,  secured  only  a  fair 
patronage,  but  the  figures  for  the  week  were 
on  the  safe  side  of  the  ledger.  This  was 
the  second  non-synchronized  feature  offered 
by  the  Melba  using  the  vitaphone. 

At  the  Palace.  "Easy  Come,  Easy  Go," 
with  Richard  Dix  and  Nancy  Carroll, 
brought  an  average  week's  business,  and 
received  favorable  comment. 

The  Capitol  Theatre  was  closed  the 
greater  part  of  the  week,  due  to  the  death  of 
Simon  Charninsky,  owner  and  manager,  who 
passed  away  after  a  two-hour  illness  on 
Tuesday,  May  8th.  The  Capitol  reopened 
Friday,  May  11th. 

At  the  Old  Mill,  "Wickedness  Preferred," 
with  Lew  Cody  and  Aileen  Pringle,  checked 
up  only  fair  receipts  for  the  seven-day  run. 

At  the  Arcadia,  Clara  Bow  in  "Red  Hair," 
"Old  San  Francisco,"  with  Dolores  Costello, 
and  "Old  Ironsides,"  brought  that  theatre 
another  good  weekly  gross. 

Milwaukee 

BUSINESS  in  the  down-town  theatres 
continued  at  its  usual  steady  gait  last 
week,  bringing  in  average  returns  at  prac- 
tically all  the  houses.  The  great  enthusiasm 
with  which  Gilda  Gray  in  "The  Devil 
Dancer"  was  greeted  last  week  at  the  David- 
son warranted  her  remaining  here  for  an- 
other week.  The  theatre  continued  to  crowd 
them  in  this  second  week.  The  Riverside 
continued  to  draw  good  houses  in  its  sec- 
ond week.  The  photoplay  feature  was 
"Ladies'  Night  in  a  Turkish  Bath." 

The  Alhambra  did  very  well  with  "Good 
Morning,  Judge." 

"The  Actress"  at  the  Wisconsin  was  very 
well  received  and  very  satisfying  business 
was  the  result.  "The  Patsy"  drew  fair 
houses  at  the  Merrill.  "The  Patent  Leather 
Kid"  did  moderately  well  at  the  Strand.  The 
Garden  continued  "The  Jazz  Singer"  for  a 
second  week  in  this  return  engagement  and 
business  was  fair.  "Are  You  Fit  to  Marry?" 
is  playing  at  the  Empress  to  fair  houses. 
The  Orpheum  offered  a  very  strong  program 
with  "The  Play  Girl"  as  the  photoplay,  and 
the  theatre  was  crowded  at  every  perform- 
ance. 

Activity  in  the  neighborhood  theatres  was 
not  very  pronounced.  "Quality  Street"  at 
the  Garfield,  Uptown,  Tower  .and  Modjeska 
was  only  moderately  well  attended. 

"Tillie's  Punctured  Romance"  did  fairly 
well  at  the  Oriental.  The  Venetian  Theatre 
found  business  rather  brisk  with  "The  Swell 
Head"  as  the  feature.  "Finders  Keepers" 
was  well  attended  at  the  Egyptian. 

Salt  Lake  City 

THEATRE  attendance  at  the  downtown 
houses  has  fallen  off  some  since  the 
warm  weather  made  its  appearance  during 
the  last  week,  but  some  fairly  crowded 
houses  are  still  reported. 

The  Capitol  Theatre  played  to  good  busi- 
ness during  the  showing  of  the  Fox  picture 
"The  Escape,"  and  the  Fanchon  and  Marco 
stage  presentation  featuring  Ukelele  Ike. 

George  O'Brien  and  Estelle  Taylor  in 
"Honor  Bound"  was  well  erceived  by  fairly 
good-sized  audiences  at  the  Paramount  Em- 
press Theatre. 


"The  Enemy"  and  the  vaudeville  bill  at 
the  Pantages  Theatre  drew  the  usual 
crowded  house  here. 

"Ben  Hur,"  which  was  shown  as  a  second- 
run  at  the  Victory  Theatre,  packed  the 
house. 

The  American  Theatre  did  fairly  well  with 
their  presentation  of  Myrna  Loy  in  "The 
Crimson  City." 

"Sally  of  the  Scandals,"  with  Bessie  Love 
and  Allan  'Forrest,  proved  to  be  a  good 
drawing  card  at  the  Gem  Theatre,  it  was 
reported. 

Lon  Chaney  in  "London  After  Midnight" 
went   over  good   in   a   second-run   at  the 

Rialto. 

The  new  State  Theatre  offered  Percy 
Marmont  in  the  first-run  Columbia  picture 
"San  Francisco  Nights"  as  the  opening  pro- 
duction. 

The  Empire  Theatre  presented  the  first 
showing  of  Tom  Mix  in  "The  Broncho 
Twister"  with  fairly  good  results. 

Harrisburg,  Pa 

ONLY  moderate  business  was  done  in  the 
first-run  theatres  of  Harrisburg  last 
week,  a  slight  slump  being  attributed  in  part 
to  warmer  weather.  Marion  Davies  in  "The 
Patsy"  at  Loew's  Regent,  perhaps  was  the 
best  drawing  card  of  the  week  in  any  strictly 
movie  house,  although  at  the  State,  which 
includes  also  vaudeville,  there  were  crowded 
houses  at  practically  every  performance. 
The  film  part  of  the  program  the  last  half 
of  the  week  was  Madge  Bellamy  in  "The 
Play  Girl,"  while  the  other  half  of  the  bill 
consisted  of  a  musical  revue,  which  perhaps 
did  more  to  draw  the  crowds  than  did  the 
picture. 

At  the  Victoria,  Esther  Ralston,  in  "Some- 
thing Always  Happens,"  produced  a  lot  of 
thrills  but  did  not  draw  big  crowds.  The 

Colonial's  offering  was  George  O'Brien  and 
Lois  Moran  in  "Sharp  Shooters,"  which  did 
average  business.  Those  who  saw  the  pic- 
ture were  immensely  pleased  with  it. 

The  Grand  showed  Tom  Tyler  in  "The 
Cyclone  of  the  Range,"  which,  as  the  title 
indicates,  was  a  Western  thriller,  and  the 
Capitol  bill  was  featured  by  "Held  by  the 
Law."  The  Royal  did  fair  business  with 
Tom  Mix  in  "Bronco  Twister,"  while  the 
Broad  Street  presented  "Under  the  Black 
Eagle. 

The  return  of  warm  weather  marked  the 
start  of  the  open-air  carnival  season  in  many 
cities  of  Central  Pennsylvania,  which  always 
offers  a  certain  amount  of  competition  to  the 
picture  shows.  In  Harrisburg  the  Sheesley 
Shows  held  forth  for  the  week  for  the  bene- 
fit of  the  Governor's  Troop  of  the  Pennsyl- 
vania National  Guard. 

Tampa 

THE  Tampa  had  two  favorites  last  week 
who  are  usually  sure-fire  but  they  failed 
to  register  their  usual  takings.  Lon  Chaney, 
in  "Laugh,  Clown,  Laugh"  opened  the  week. 
The  Sunday  matinee  was  off,  probably  due 
to  the  perfect  weather  which  pulled  'em  to 
the  beaches.  The  night  show  came  up  good, 
as  did  the  following  three  days,  but  the  draw 
was  not  up  to  expectation.  Adolphe  Menjou 
in  "A  Night  of  Mystery"  was  the  feature  of 
the  last  half  and  he  too  fell  under  his  usual 
average. 

The  Victory  continues  to  pull  the  crowds 
with  the  Vitaphone  presentations,  features 
and  the  Movietone  News.  The  feature  of 
this  week's  program  was  "Slightly  Used." 
Business  was  very  good. 

The  Strand  also  had  a  good  week  with 
"A  Gateway  to  the  Moon,"  "The  Count  of 
Ten,"  and  "Crooks  Can't  Win"  also  showing 
up  nicely. 

Business  at  the  'Franklin  was  hardly  up  to 
average.  "The  Last  Laugh"  seemed  to  be 
the  best  card  of  the  three.  "Chicago"  was 
given  a  second  run  and  the  "Passion  Play" 
is  a  feature  that  has  been  pretty  well  played 
around  here  at  different  times. 


Ottawa 

THERE  was  much  picture  value  in  vari- 
ous features  which  were  presented  in 
Ottawa,  Ontario,  theatres  during  the  week 
of  May  7,  and  the  local  theatre  fans  showed 
their  appreciation  by  turning  out  in  big  num- 
bers. 

The  most  strikingly  dramatic  attraction  of 
the  week  was  "The  Legion  of  the  Con- 
demned," at  the  Regent  Theatre,  where 
capacity  crowds  were  stirred  by  an  exciting 
story  excellently  portrayed.  Manager  Ray 
Tubman  chalked  up  big  figures  for  the  week. 

Another  sincere  type  of  feature  was  "The 
Harvester"  at  the  B.  F.  Keith's  Theatre.  Al- 
though Gene  Stratton-Porter's  story  is  a 
sad  narration,  thousands  saw  its  presenta- 
tion and  were  deeply  moved.  It  is  a  feature 
to  be  remembered. 

The  Imperial  Theatre  satisfied  those  who 
craved  amusement  by  the  presentation  of 
William  Haines  in  "The  Smart  Set."  The 
story  proved  to  be  highly  interesting,  and 
Haines  continued  on  his  wave  of  popular 
favor  in  this  picture.    Heavy  patronage. 

Ottawa  saw  "Passion,"  with  Pola  Negri 
and  Emil  Jannings,  at  last,  this  feature  hav- 
ing been  kept  from  Ontario  eyes  for  years 
by  the  Provincial  censors  because  of  its 
country  of  origin.  It  is  interesting  to  note 
that  Manager  Don  Stapleton  featured  Jan- 
nings in  the  advertising,  according  Pola  sec- 
ond place.    Fair  to  good  crowds. 

The  Rex  Theatre,  a  neighborhood  house, 
did  a  land-office  business  with  "40,000  Miles 
with  Lindbergh"  and  "Hoot  Gibson  in 
"Silent  Rider." 

The  Lindbergh  feature  also  was  a  strong 
attraction  at  the  Columbia  Theatre,  this  be- 
ing doubled  with  "The  Block  Signal,"  with 
Ralph  Lewis.  Business  was  above  average 
at  both  of  these  houses. 

The  Fern  Theatre  was  jammed  for  "False 
Alarm,"  the  seventh  chapter  of  "Melting 
Millions,''  and  "Wild  Wallops,"  comedy. 
You  couldn't  squeeze  into  the  Fern  after 
7:30  P.  M. 


San  Francisco,  Cal. 

CHARLIE  CHAPLIN,  always  well  re- 
ceived in  this  city,  was  accorded  a  most 
satisfactory  welcome  at  the  St.  Francis 
Theatre  in  "The  Circus."  Both  the  picture 
and  the  box-office  receipts  being  especially 
good.  "The  Garden  of  Eden"  shown  at 
Loew's  Warfield  Theatre,  together  with  the 
Fanchon  and  Marco  presentation  "20  Society 
Ingenues,"  filled  that  house  every  day,  both 
afternoons  and  evenings.  The  Fox  Movie- 
tone, while  interesting,  is  not  considered 
exceptionally  popular  at  this  theatre,  and 
therefore  is  shown  but  a  short  time  at  each 
show. 

The  Granada  Theatre  drew  big  crowds  all 
week  with  Norma  Shearer  in  "The  Actress," 

along  with  the  Publix  stage  revue  "Blue 
Plate."  "Drums  of  Love,"  while  considered 
a  good  picture,  did  not  draw  at  the  California 
Theatre. 

The  Golden  Gate  Theatre  did  very  well 
with  Kyne's  timber  story,  "The  Valley  of 
the  Giants,"  and  vaudeville.  A  similar  re- 
ception was  tendered  "The  Frenzied  Flame," 

offered  by  the  Union  Square  Theatre,  to- 
gether with  five  acts  of  vaudeville  and  short 
subjects. 

"Wings,"  the  Columbia  Theatre's  fare, 
shown  at  advance  prices,  attracted  fairly 
good  crowds,  but  nothing  like  the  attendance 
at  the  Granada  or  Loew's  Warfield. 

The  Ackerman  and  Harris  theatres,  the 
Coliseum  and  Alexandria,  did  exceptionally 
well  last  week,  as  did  the  Irving.  "Baby 
Mine"  was  featured  at  the  Alexandria; 
"Wife  Savers"  and  Varsitonians  at  the 
Coliseum;  and  "That's  My  Daddy"  at  the 
Irving. 


May    19,    19  28 


1703 


Cleveland 

A WEEK  of  Metropolitan  opera  and  the 
first  outburst  of  spring  combined  to 
lessen  the  charm  of  the  theatres  last  week. 
However,  all  things  considered,  the  theatres 
got  off  very  well. 

"Ramona"  did  better  in  its  second  week  at 
the  Stillman  than  it  did  the  first  week.  Re- 
ceipts grew  steadily  and  consistently  all  dur- 
ing the  engagement.  "Burning  Daylight,"  a 
splendid  picture  with  sound  entertainment 
qualities,  and  Theodore  Roberts  in  person, 
made  up  a  bill  that  filled  Keith's  Palace  both 
afternoon  and  evening. 

The  Allen  had  a  good  week,  nothing 
extraordinary,  but  eminently  satisfactory 
with  "Easy  Come,  Easy  Go,"  showing  Dix 
at  bis  best,  as  the  feature  attraction.  State 
patrons  were  plentiful,  and  were  enthusi- 
astic over  the  latest  Beery-Hatton  comedy, 
"Partners  in  Crime,"  a  distinct  come-back 
for  this  popular  comedy  team.  "Chicago 
After  Midnight"  did  very  well  at  Keith's 
East  105th  St.  It's  a  fine  underworld  story, 
with  several  new  touches  that  make  it  very- 
interesting.  "Powder  My  Back"  failed  to 
click  either  at  the  Park  or  the  Cameo,  where 
it  was  playing  simultaneously.  Reade's 
Hippodrome  got  its  share  of  the  business 
with  "Coney  Island,"  not  new  in  plot,  but 
interesting  in  development  and  containing  a 
good  fight.  "Wings"  continued  to  do  very 
well  at  the  Colonial  where  it  is  being  shown 
at  advanced  prices. 

Legitimate  theatre  competition  was  not 
particularly  keen,  so  that  they  did  not  offer 
much  of  an  alibi  for  a  week  of  moderate 
business.  "The  Letter,"  with  Katherine  Cor- 
nell, was  playing  at  the  Hanna;  The  Ohio 
and  Alhambra  are  playing  summer  dramatic 
stock;  the  Playhouse  continues  to  draw  pa- 
tronage regularly,  and  Bertha  Kalich  did 
well  at  the  Little  Theatre  in  "The  Kreutzer 
Sonata." 

Neighborhood  houses  report  business  was 
not  good. 

Boston 

WHILE  business  at  the  Boston  theatres 
is  reported  as  good  for  this  time  of 
the  year,  it  showed  a  falling  off  from  the 
previous  weeks,  partly  due  to  daylight  sav- 
ings time  and  partly  due  to  the  advent  of 
warm  weather. 

Managers  have  no  kick  coming,  they  all 
declare,  for  the  early  season's  business  to 
date,  and  if  it  holds  up  as  well  in  proportion 
as  it  has  grossed  during  the  season  to 
date,  as  compared  with  former  years,  the 
present  year  ought  to  be  a  real  record 
breaker. 

In  contrast  to  Boston  is  Providence,  which 
is  holding  up  remarkably  well  and  which  has 
had  the  best  season  for  years.  Other  New 
England  cities  report  excellent  business.  It 
must  be  taken  into  consideration  that  during 
the  1927-28  season,  New  England  had  many 
more  theatres  than  a  year  ago  and  yet  ail 
of  the  first  and  second  run  houses  in  the 
New  England  territory  enjoyed  one  of  the 
best  seasons  in  history,  with  more  of  the 
theatres  operating  uninterruptedly  than  ever 
before. 

Metropolitan  Theatre,  Boston,  enjoyed  a 
big  week  with  receipts  holding  up  to  former 
weeks.    "Stand  and  Deliver"  was  the  film 

and  Paul  W'hiteman  and  his  band  was  the 
stage  presentation. 

"Big  City"  was  the  film  at  the  State  dur- 
ing the  week  and  grossed  exceptionally 
well.  More  attention  is  being  paid  to  the 
film  and  less  to  the  surrounding  stage  num- 
bers at  the  State  and  judging  from  box  office 
receipts,  the  audience  approves  of  the  big 
pictures  just  as  much  as  it  does  of  a  big 
presentation. 

"Feel  My  Pulse"  and  "The  Mad  Hour" 
divided  honors  at  the  Fenway  under  the  split 
week  plan  for  ,i  better  than  fair  business. 

"Rose  Marie"  at  Loew's  Orpheum  was 
one  of  the  most  successful  films,  from  the 
box  office  angle,  of  the  week  in  Boston. 

Keith-Albee's     Boston     Theatre,  with 


"Dressed  to  Kill"  has  closed  one  of  its  best 
weeks  of  the  year  and  by  far  the  best  week 
for  any  corresponding  period. 

Modern  and  Beacon,  the  Twin  Houses, 
showing  "Bachelors  Paradise"  and  "Chi- 
cago" as  the  double  features,  report  a  good 
week. 

Other  films  in  Boston  proper  enjoying 
good  business  are  "A  Girl  in  Every  Port," 
"The  Crowd"  and  "His  Better  Half"  for  a 
triple  feature  bill  at  the  Bowdoin  Square: 
"Finders  Keepers"  and  "Blondes  for  the 
Night"  at  the  Exeter,  "The  Divine  Woman" 
and  "Feel  My  Pulse"  at  the  Lancaster, 
"Under  the  Tonto  Rim"  at  Loew's  Columbia, 
"The  Devil's  Trade  Mark"  at  the  Scollay 
Square  Olympia  and  "Harold  Teen"  at  the 
Washington  Street  Olympia. 

Suburban  theatres  reporting  good  business 
include  the  University  with  "A  Girl  in  Every 
Port,"  Allston  with  "Skyscraper,"  Capitol 
with  "The  Crowd,"  Central  Square  with 
"Little  Shepherd  of  Kingdom  Come,"  Cod- 
man  Square  with  "The  Circus"  and  Embassy 
with  "The  Port  of  Missing  Girls." 

Albany  &  Troy 

RUSINESS  was  off  at  all  of  the  motion 
picture  theatres  in  Albany  and  Troy  dur- 
ing the  past  week,  the  second  of  the  day- 
light saving  period  and  a  week  that  was 
characterized  by  summcrlikc  weather. 

The  Mark  Strand  attracted  only  fair  sized 
audiences  with  "Rose-Marie,"  which  was 
coupled  with  a  couple  of  Vitaphone  presen- 
tations. The  Leland  did  no  better  with  Lon 
Chaney  in  "The  Big  City."  In  fact  the  house 
was  just  about  filled  evenings  and  no  more, 
with  the  crowds  arriving  around  eight 
'(  lock.  The  Ritz  theatre  used  "The  Port  of 
Missing  Girls"  and  with  considerable  rather 
sensational  advertising,  managed  to  pull  out 
with  a  fair  business. 

Business  was  decidedly  off  at  the  Clinton 
Square  theatre,  in  Albany,  despite  the  fact 
that  this  house  is  using  double  features  first 
run  and  last  week  employed  "Sailors'  Wives" 
and  "Nameless  Men."  Of  course  there  is  no 
question  but  that  the  motion  picture  theatres 
of  Albany  suffered  also  last  week  from  some 
exceptionally  high  class  shows  at  the  Capi- 
tol theatre,  which  is  given  over  to  the  legiti- 
mate. 

Neighborhood  houses  in  Albany  found 
themselves  in  the  same  boat  with  the  down- 
town theatres  and  without  exception  stated 
that  business  had  taken  a  slump.  Harmanus- 
Bleecker  Hall,  which  is  using  vaudeville  and 
features,  seemed  to  draw  fairly  well,  but  not 
up  to  past  standards. 

In  Troy,  business  was  also  reported  as  off, 
although  Clara  Bow  in  "Red  Hair."  a  prime 
favorite  in  the  collar  city,-  would  unques- 
tionably have  packed  the  Troy  theatre  at 
any  other  time  of  the  year  outside  of  the 
late  spring  and  summer  months.  The  pic- 
ture made  money  for  the  theatre  but  did  not 
pack  the  house  night  in  and  night  out  by 
any  means.  The  American  used  "A  Wo- 
man's Way"  to  just  fair  business,  while  the 
Lincoln  split  its  week  and  used  "The  Port 
of  Missing  Girls"  the  fore  part,  and  at- 
tracted fair  crowds  and  considerable  com- 
ment. 


Universal  to  Build  Theatre 
in  Marion,  Indiana 

Marion,  Ind.,  will  have  a  new  Universal 
Pictures  house.  The  house  will  he  com- 
pleted Oct.  1.  Henry  Herhel.  Chicago  di- 
rector, arranged  for  the  building.  Tlve 
theatre  will  be  a  replica  of  the  $750,000 
Grenada  recently  opened  in  Indianapolis. 
The  site  occupied  by  the  Ov-ter  Bay 
Restaurant  will  he  used. 

Donald  Graham.  Indianapolis  architect, 
drew  plans  for  the  house.  Vaudeville 
probably  will  be  added. 


News  Reel  Resume 


Receiving  a  prominent  display  in  the 
newsreels  for  the  week  were  the  Japanese- 
Chinese  conflict;  the  Bremen  crew  on  their 
tour  of  the  United  States;  Lindbergh's 
plane,  which  will  be  housed  in  the  Smith- 
sonian Institute,  and  the  U.  S.  fleet  in  prac- 
tice in  Hawaiian  waters.  Also  mentioned 
in  several  of  the  reels  were  the  rodeo  held 
in  the  West;  Henry  Ford's  second-hand 
street  car;  the  orchid  show  held  in  New 
York,  and  the  Preakness  victory  in  the 
Washington  race. 

Paramount  News,  issue  No.  83,  related 
the  Japanese-Chinese  clash;  the  orchid 
show;  Germans  rushing  work  on  new  trans- 
ocean  Zepplin;  Lt.  R.  V.  Thomas,  who  died 
in  crash  after  establishing  new  solo  flight 
record ;  Italians  test  cars  on  roof  of  auto 
plant;  the  Bremen  crew  arriving  in  Phila- 
delphia; bronco  bustin'  at  rodeo  in  Cali- 
fornia ;  an  exclusive  Paramount  story  of 
first  landing  by  blimp  on  a  moving  merchant 
ship  at  sea. 

The  following  issue,  No.  84,  tells  of 
Walter  Hagen  at  Sandwich,  England  ;  Brit- 
ain's largest  submarine;  the  Preakness 
Stakes  at  Pimlico  race  course;  Prince  Carol 
of  Roumania;  Lindbergh's  "Spirit  of  St. 
Louis";  champ  jugglers;  expedition  which 
will  fly  the  Bremen  back  from  Greenely 
Island;  the  Bremen  crew  in  Chicago;  the 
ships  of  the  U.  S.  fleet  maneuvering  at 
Honolulu;  convention  of  Confederate  Army 
veterans  at  Little  Rock,  Ark.;  Capt.  Fiese- 
ler,  German  airman,  shows  his  stunts. 

No.  65,  Vol.  9,  of  Fox  News,  began  with 
views  of  the  Italian  Royalty  being  heartily 
welcomed  on  their  visit  to  Tripoli;  the 
Spanish  Dictator  and  his  bride-to-be;  Helen 
Wills  and  American  golf  stars;  highschool 
runners  meet  at  Milwaukee;  Leonard  Bon- 
ney,  who  died  in  fatal  air  test;  prize  unit  of 
Belgian  army  honored  by  King  Albert; 
West  Point  cadets  parading  for  mayor  of 
Rome;  tunnel  through  heart  of  the  Cascade 
Mountains  in  the  West  finally  completed; 
big  air  show  held  by  American  fliers  over 
Langley  Field. 

In  issue  No.  66  were  scenes  of  Mussolini 
and  his  Italian  audience  in  the  Coliseum; 
whippet  champions  racing;  King  Alfonso  of 
Spain  participating  in  Madrid  polo  game; 
Baron  Lowenstein,  one  of  world's  richest 
men;  Bremen  crew  greeted  in  Philadelphia; 
mass  exercises  demonstrated  by  New  Jersey 
college  girls;  Prince  Carol;  trappers  of 
Alaska  shipping  their  pelts  via  airplane, 
daring  workmen  risk  lives  cleaning  ledge  of 
New  York  skyscrapers;  tumblers  in  rodeo 
held  in  Northwest. 

Issue  No.  78,  Vol  1,  of  M  UM  News, 
showed  the  Japanese  troops  in  China;  a 
wing-flap  airplane;  ruins  of  Cornith, 
Greece,  from  earthquake;  annual  conven- 
tion of  the  Confederate  Veterans;  Henry 
Ford  with  his  street  car  relic;  Irving  Thal- 
berg  and  Norma  Shearer;  Hal  Roach  and 
his  wife;  Lindbergh's  plane  being  disman- 
tled; the  whippet  race;  General  Nobile  in 
dirigible  Italia  starting  for  Spitsbergen; 
dynamiting  Niagara  from  icy  tentacles. 

In  the  succeeding  issue.  No.  70.  were  shots 
of  the  fleet  at  Hawaii  ;  Australian  horsemen 
trying  for  height  record;  King  Alfonso  hon- 
oring Infanta  Luisa,  royal  war  nurse;  Rus- 
(Continucd  on  Page  1707) 


1704 


Motion    P  ic  t  u  re  News 


Opinions  on  Pictures 


Circus  Rookies 

Ordinary  Comedy  With  Little  Mirth 

(Reviewed  by  Laurence  Reid) 

THE  team  that  put  over  "Baby  Mine" 
and  made  it  highly  mirthful  is  not 
registering  so  well  with  the  new  number. 
Karl  Dane  and  George  Arthur  apparently 
ran  out  of  gags  —  and  they  weren't  re- 
sourceful enough  in  this  instance  to  "ad 
lib"  along  and  make  it  spontaneous  and 
funny.  Dane  has  to  rely  upon  goofy  ex- 
pressions and  indicate  something  approach- 
ing non  compos  mentis  to  get  over.  Where 
there  is  real  serious  drama  his  comedy  re- 
lief has  come  along  very  well  to  afford  the 
necessary  balance.  But  he  is  unable  to  be 
constantly  funny.  And  Arthur  is  not 
enough  of  a  legitimate  foil. 

Here  the  partners  have  a  hodge-podge 
which  releases  a  series  of  time-worn  gags. 
There  are  laughs,  sprinkled  through  the 
piece,  but  they  don't  follow  fast  enough. 
So  it's  a  give-and-take  between  Karl  and 
George  with  slapstick  of  the  old-fashioned 
garden  variety  being  struck  for  the  loud 
guffaw.  The  background  is  of  the  circus 
and  it's  Dane's  job  to  be  the  bully  and  pick 
on  Arthur,  playing  the  role  of  the  under- 
dog. The  piece,  if  supported  by  strong 
short  subjects  and  a  neat  musical  program, 
should  satisfy  without  anyone  going  into  a 
rave  over  it. 

Drawing  Power:  For  average  houses  or 
those  having  strong  programs.  Exploita- 
tion Angles::  Might  ballyhoo  a  la  circus. 
If  stars  are  popular  give  them  plenty  of 
publicity. 

THEME:  Comedy  of  bully  and  an  under- 
dog— with  latter  coming  out  ahead  in  the 
end,  winning  the  girl,  etc. 

Produced  and  distributed  by  Karl  Dane. 
Length,  six  reels.  Released,  May,  1928. 
Cast:  Karl  Dane,  George  K.  Arthur,  Louise 
Lorraine,  Fred  Humes.  Directed  by  Ed- 
ward Sedgwick. 


Steamboat  Bill,  Jr. 

Buster  Has  a  Neat  Comedy  Here 
(Reviewed  by  Laurence  Reid) 

YOU  can  take  it  or  leave  it,  but  Buster 
Keaton  bobs  up  with  a  bright  and  ex- 
ceptionally funny  comedy  here — and  the 
stony-faced  one  must  share  honors  with 
Ernest  Torrence,  whose  gift  of  humor  is  as 
rich  as  his  gift  of  emotion.  The  Keaton 
likes  to  lay  around  in  the  Southland.  Hav- 
ing piloted  an  engine  in  Dixie,  he  now  takes 
to  piloting  a  steamboat  on  that  ol'  man 
river.  And  around  the  conflict  between 
Torrence,  as  Buster's  dad,  who  owns  one 
of  the  boats  and  a  business  rival  who  owns 
the  other  and  whose  daughter  furnishes 
the  romantic  appeal — you  are  in  for  some 
rare  fun. 

The  piece  is  told  with  fine  gags,  most  of 
which  are  new,  and  it  is  also  well  titled. 
And  to  show  that  it  doesn't  depend  entirely 
upon  comedy  you  can  develop  much  sus- 
pense over  the  effort  of  the  elder  Steam- 
boat Bill  to  thwart  his  rival.  His  boat  has 
been  condemned  and  in  a  rage  the  skipper 
turns  on  his  enemy  and  is  jailed.   So  long 


comes  Buster  hiding  a  hardware  store  of 
tools  in  a  loaf  of  bread  in  his  effort  to  effect 
his  old  man's  freedom.  That's  one  of  the 
highlights  here.  Another  has  to  do  with  a 
cyclone  which  acts  as  a  prop  for  some  typi- 
cal Keaton  business.  And  so  it  goes,  travel- 
ing high  and  shooting  forth  peals  of  laugh- 
ter.   Book  it  and  make  'em  happy. 

Drawing  Power:  Title  and  star  and  Tor- 
rence. 0.  K.  for  any  type  of  house.  Ex- 
ploitation Angles:  Play  up  title  and  tease 
it.  Use  old  river  songs  for  music.  Feature 
Torrence. 

THEME :  Comedy  of  business  rivals  who 
own  steamboats — with  son  of  one  marrying 
daughter  of  the  other  and  settling  the  feud. 

Produced  and  distributed  by  United  Ar- 
tists. Length,  seven  reels.  Released,  May, 
1928.  Cast:  Buster  Keaton,  Ernest  Tor- 
rence, Tom  Lewis,  Tom  McGuire,  Marion 
Byron.    Director,  Charles  F.  Reisner. 


Hangman's  House 

Good  Picture,  Interesting  Throughout 
(Reviewed  bv  Laurence  Reid) 

A PICTURE  of  Irish  life  comes  along 
here  which  doesn't  make  a  bid  for 
laughter  by  burlesquing  its  characters.  It 
treats  its  subject  with  restraint  without 
going  in  the  opposite  direction  and  pluck- 
ing sentimental  dew-drops  from  the  hat. 
Most  Irish  stories  must  be  burlesqued  or 
drip  with  sentiment.  But  this  one  is  dif- 
ferent.   Which  makes  it  worth  seeing. 

The  story  hasn't  strong  suspensive  qual- 
ities principally  because  the  action  doesn't 
call  for  it.  What  it  does  reveal  is  a  neat 
slant  of  the  w.k.  human  element.  And  John 
Ford  has  treated  the  idea  so  sympathetic- 
ally that  it  never  gets  out  of  key.  There  is 
a  good  play  of  drama  revolving  around  the 
Irish  girl  whose  father  has  condemned  so 
many  unfortunates  to  death  that  his  castle 
is  known  as  Hangman's  House.  The  love 
triangle  figures  prominently.  The  girl  is 
betrothed  by  her  father  to  a  scoundrel  and 
the  bit  of  suspense  figures  in  her  problem 
of  marrying  the  man  of  her  choice. 

Ford  has  brought  forth  some  striking 
scenes,  with  soft-focus  effects.  In  fact,  the 
photography  is  exceptionally  good.  And 
the  picture  is  richly  saturated  with  atmos- 
phere. Pictorially,  it  is  very  good.  And 
the  story  nearly  keeps  pace  with  the  tech- 
nical side  of  it.  The  acting  is  praiseworthy, 
too.  Victor  McLaglen,  June  Collyer,  Earle 
Foxe,  and  Larry  Kent  turn  in  fine  per- 
formances. So  altogether  it  can  be  set 
down  as  a  capital  film — interesting  and  well 
done. 

Drawing  Power:  Should  draw  through 
title.  Good  enough  for  any  theatre.  Ex- 
ploitation Angles:  Bill  as  interesting  film 
of  Irish  life — and  feature  cast.  Play  up 
director. 

THEME:  Comedy-drama  of  Irish  girl 
frustrating  father  whose  choice  of  husband 
is  not  her  own.    She  wins. 

Produced  and  distributed  by  Fox. 
Length,  six  reels.  Released,  May,  1928. 
Cast:  Victor  McLaglen,  June  Collyer, 
Larry  Kent,  Earle  Foxe,  Hobart  Bosworth, 
Joseph  Burke,  Eric  Mayne.  Director,  John 
Ford. 


Little  Shepherd  of  Kingdom 
Come 

Romance  In  Them  Thar  Hills — Just 
Fair 

(Reviewed  by  Laurence  Reid) 

THE  screen  version  of  ' ' The  Little  Shep- 
herd of  Kingdom  Come"  doesn't  shape 
up  as  very  hot.  Back  in  the  days  of  "Tol- 
'able  David"  it  would  have  carried  on  with 
great  appeal,  but  stories  of  hill  billies  at 
work  and  play  have  been  served  too  often  in 
celluloid- — especially  since  Barthelmess' 
triumph  in  the  earlier  opus.  So  it  happens 
to  be  just  an  everyday  movie,  made  so  of 
course  by  the  obvious  plot  back  of  it  all. 
The  young  "no  account"  portrayed  by  the 
star  is  made  colorful  and  sympathetic 
enough,  but  modern  folks  aren't  going  to 
be  terriby  agitated  over  it. 

The  director  has  done  as  well  as  possible 
by  the  story.  But  it  carries  creaking  hinges 
when  it  opens  from  one  scene  to  another. 
With  the  interest  centering  around  the 
trials  of  the  young  mountaineer  to  make 
something  of  himself  it  naturally  employs 
much  sentiment.  Tales  of  the  Southland 
written  back  in  the  author's  day  were  al- 
ways saturated  with  sentiment.  This  one 
is  no  exception.  However,  Barthelmess  in- 
jects feeling  and  sincerity  into  the  char- 
acterization— a  goodly  feat  considering  the 
triteness  of  theme.  It  is  also  charmingly 
played  by  Molly  O'Day  as  the  mountain  girl 
and  Doris  Dawson  as  the  pretty  aristocrat 
from  the  city.  It  is  also  well  mounted,  the 
atmosphere  and  detail  suggesting  the  gen- 
uine article. 

Drawing  Power:  Appeal  of  star  and 
adaptation  of  popular  novel  of  two  decades 
ago.  Suitable  for  average  houses.  Ex- 
ploitation Angles:  Feature  star,  Molly 
O'Day  and  Doris  Dawson.  Exploit  as  ro- 
mance of  Kentucky  mountains,  etc. 

THEME:  Romance  of  mountaineer  and 
his  effort  to  make  something  of  himself. 

Produced  and  distributed  by  First  Na- 
tional. Length,  six  reels.  Released,  May, 
1928.  Cast:  Richard  Barthelmess,  Molly 
O'Day,  Doris  Dawson,  Martha  Mattox, 
Gustav  von  Seyffertitz,  Claude  Gillingwater, 
Victor  Potel,  Eulalie  Jensen,  David  Tor- 
rence.  Director,  Alfred  Santell.. 


Hello,  Cheyenne 

A  Typical  Mix  Story 
(Reviewed  by  Chester  J.  Smith) 

THIS  is  a  typical  Tom  Mix  story,  teem- 
ing with  action  and  suspense  from  start 
to  finish.  It  is  all  very  implausible  of 
course,  but  if  the  shortcomings  of  the  story 
can  be  forgotten  it  does  hold  the  interest. 
Tom  is  a  very  busy  hero,  what  with  one 
rescue  and  another,  and  he  keeps  things 
fairly  on  the  hop. 

It  is  a  thrilling  race  story,  a  race  be- 
tween two  rival  gangs  striving  to  complete 
telephone  lines  for  the  first  connection  be- 
tween Rawhide  and  Cheyenne.  To  the  win- 
ner goes  a  rich  plum  and  to  the  loser  it 
means  ruin.  The  father  of  Tom's  girl  is 
depending  upon  this  victory  to  reestablish 


May    1  9 .  1928 


1705 


himself,  while  the  villain  resorts  to  all  sorts 
of  trickery  to  win  the  race.  Through  Tom's 
ingenuity  the  girl's  father  is  successful, 
but  not  until  many  a  bitter  fight  has  been 
waged  and  many  a  heroic  act  completed. 

Mix,  as  usual,  leaves  nothing  undone  in 
the  staging  of  his  thrills  and  his  work  is 
particularly  effective  in  this  picture.  In 
Caryl  Lincoln  he  has  a  sweet  and  winsome 
leading  lady  who  does  very  well  through 
the  scries  of  thrills.  Martin  Faust  is  the 
handsome,  though  leering  villain  who  will 
stop  at  nothing  to  accomplish  his  ends.  Al 
St.  John  furnishes  the  comedy  element,  of 
which  the  less  said  the  better. 

Drawing  Power:  Should  do  as  well  as 
any  of  the  usual  run  of  Mix  pictures.  His 
following  is  sure  to  like  it.  Exploitation 
Angles:  The  Mix  name  will  probably  be 
sufficient  to  draw  them  in. 

THEME:  Rival  interests  are  striving  to 
complete  the  first  telephone  line  between 
Rawhide  and  Cheyenne.  The  father  of  the 
girl  Tom  loves  faces  ruin  unless  he  can  win 
and  his  rival  will  stop  at  nothing  to  defeat 
him.  Through  the  heroic  actions  of  Tom  the 
girl's  father  wins. 

Produced  and  distributed  by  Fox  Films 
Corporation.  Released,  May  13,  1928. 
Length,  4,51S  feet.  The  Cast:  Tom  Mix, 
Caryl  Lincoln,  Jack  Baston,  Joseph  Girard, 
Al  St.  John,  Martin  Faust,  William  Caress. 
A  Gene  Forde  production.  Story  by  Harry 
Sinclair  Drago.  Scenario  by  Fred  Myton. 


The  Upland  Rider 

A  Dazzling  Western 
(Reviewed  by  Raymond  Ganly) 
/^)XE  of  the  best  western  vehicles  seen 
in  a  long  time  is  this  open-range  story 
starring  Ken  Maynard.  It  is  a  perfectly 
proportioned  bit  of  cowboy  story.  All  the 
requisites  of  the  western  can  be  called  its 
own.  What  action  and  swift  plot  develop- 
ment it  has — and  it  boasts  much  of  these — 
has  been  effectively  brought  to  the  fore 
through  the  sure  and  deft  direction  of  Al 
Rogell.  With  rhythmic  surety,  this  western 
will  gallop  into  the  hearts  of  western  fans. 

Ken  Maynard  is  improving  constantly  in 
his  hero  roles.  There  is  now  a  greater  ease 
and  naturalness  in  his  acting.  Of  course, 
he  is  the  same  impeccable  rider,  the  best  the 
screen  has  at  the  present  time.  The  main 
event  in  the  story  is  a  race  between  breeders 
of  bronc  and  thoroughbred  horses.  This 
sequence  serves  Maynard  and  his  horse, 
Tar/an,  as  an  opportunity  to  exhibit  their 
wonderful  coordination.  Maynard  rides  as 
if  he  were  glued  to  the  saddle,  and  Tarzan 
gallops  with  all  the  majesty  of  a  king  of 
horses. 

You  can  bet  we  recommend  this  western, 
as  it  undeniably  has  all  the  winning  qualifi- 
cations; action,  a  good  story,  competent 
portrayals,  humor,  expert  direction,  and  a 
haekgorund  that  has  been  beautifully  photo- 
graphed. 

Drawing  Power:  Wherever  they  like  west- 
erns they'll  like  this  one.  Exploitation 
Angles:  Cutouts  of  Maynard  and  Tarzan. 
Start  a  Ken  Maynard  club.  Begin  a  draw- 
ing contest,  the  object  to  be  drawn  being 
Tarzan. 

THEME:  Western  drama.  Breeder  of 
broncs  is  fast  coming  into  the  power  of 
unscrupulous  thoroughbred  owner.  His 
only  chance  to  win  out  is  to  win  the  relay 
horse  racing  contest,  the  winner  of  which  is 


promised  a  contract  with  the  government. 
The  thoroughbred  owner  plans  to  win  the 
race  with  the  aid  of  treachery.  Young  cow- 
boy riding  the  bronc  entry  successfully 
evades  this  treachery,  however,  and  brings 
the  horse  to  victory,  having  ridden  him  all 
the  way.  He  proves  the  superiority  of  the 
broncs  over  the  thoroughbreds  and  wins  the 
daughter  of  his  boss. 

Produced  by  Charles  R.  Rogers.  Distrib- 
uted by  First  National.  Released,  June  3, 
1928.  Length,  5  reels.  The  Cast:  Ken 
Maynard,  Marion  Douglas,  Lare  McKee, 
Sidney  Jarvis,  Robert  Walker,  Bobby  Dunn, 
David  Kirby,  Robert  Milash.  Story  by 
Marion  Jackson.    Director,  Al  Rogell. 


Under  the  Black  Eagle 

Good  Story  Lacks  Wide  Appeal 
(Reviewed  by  Raymond  Ganly) 

HAVING  in  mind  American  audiences, 
primarily,  the  writer  does  not  believe 
that  this  story  of  a  German  soldier  and  his 
part  in  the  World  War  will  hold  the  un- 
divided attention.  The  best  point  of  view 
is  to  gauge  this  film  as  being  appropriate 
for  universal  showings.  It  does  not  glorify 
war,  rather  it  shows  its  cruelness  to  man 
and  beast.  Furthermore,  it  does  not  place 
one  side  over  the  other.  But  still  the  fan, 
we  believe,  will  hold  back  some  of  his 
sympathies.  Really,  films  of  this  type  ought 
to  be  encouraged  as  they  make  for  amity 
between  nations. 

The  picture  serves  to  introduce  "Flash," 
M-G-M's  dog  star.  The  screen,  nearly  clut- 
tered up  with  various  hounds,  can  readily 
make  room  for  the  new  arrival  for  he  is  a 
good  actor,  well  trained  and  apt  with  varied 
expressions.  The  dog  is  the  pe't  of  Ralph 
Forbes,  a  poetic  sort  of  chap,  and  the  enemy 
of  William  Fairbanks,  a  soldier  who  places 
discipline  above  everything.  These  two  go 
to  Avar  and  the  dog  becomes  separated  from 
his  master  until  he  comes  across  him 
wounded  in  a  shellhole.  In  the  war  scenes 
are  realistic  flashes  of  battle  in  which  the 
dog  is  also  wounded.  Brought  back  to 
safety  both  he  and  the  man  recover. 

The  greater  portion  of  the  picture  estab- 
lishes the  friendship  between  Forbes  and 
the  dog.  The  initial  scenes  showing  the 
military  training  are  splendid,  but  what 
follows  leading  up  to  the  battle  is  somewhat 
tedious.  On  the  whole,  an  expensive  and 
well  done  drama  for  a  dog  star. 

Drawing  Power:  About  fair.  Exploita- 
tion Angles:  Exploit  the  new  dog  star  and 
the  cast  of  principals,  particularly  Fair- 
banks, who  is  first-rate  as  the  soldier.  Use 
a  machine  gun  as  a  lobby  display,  also  a 
few  helmets,  guns,  etc. 

THEME :  War  story  of  the  love  between 
a  man  and  his  dog.  The  man  goes  to  war 
leaving  the  dog  behind  and  they  are  not 
united  again  until  the  dog  finds  his  master 
wounded.  The  man  feeling  a  horror  for  war 
witnesses  the  death  of  his  comrade  by  a 
machine  gun,  and  in  a  frenzy  he  rushes  out 
to  bomb  the  nest.  The  dog,  trying  to  save 
him,  is  also  wounded.  They  both  recover 
and  the  boy  returns  to  his  painting  and  his 
girl. 

Produced  and  distributed  by  Metro-Gold- 
wvn-Maver.  Released,  March  31,  L928. 
Length,  "»,901  feet.  The  Cast:  Flash,  Ralph 
Forbes,  William  Fairbanks,  Marceline  Day, 
Bert  Roach,  Marc  MacDermott.  Story  by 
Norton  Houston.  Continuity  by  Bradley 
Bang.    Director,  W.  C.  Van  Dyke. 


The  Canyon  of  Adventure 

Above  the  Average 
(Reviewed  by  Raymond  Ganly) 

WHILE  the  story  of  "The  Canyon 
of  Adventure"  is  not  as  con- 
vincing as  that  of  "The  Upland  Rider," 
it  is  nevertheless  above  the  average  story 
that  is  stretched  through  western  films.  In 
this  one,  Ken  is  called  on  to  do  too  many 
impossible  things;  if  not  impossible  his  ex- 
ploits are  at  least  too  daredevilish,  too  all- 
powerful  to  carry  that  necessary  degree  <>!' 
plausibility.  Anyway,  the  story  has  it  -  por- 
tions of  action,  fighting  and  heroism- 
enough  to  satisfy  avid  fans. 

The  Spanish  grandees  of  California  hover 
in  the  background.  Dolores,  the  pretty 
daughter  of  one  of  the  proud  Dons,  is  very 
much  in  prominence,  she  being  the  fascina- 
tion that  draws  the  young  American  land- 
agent  again  and  again  to  her  hacienda. 
Around  the  unsuspecting  heroine  and  her 
father  is  being  woven  a  web  of  sublety  by 
a  neighboring  Don.  Of  this  latter  gentle- 
man's activities,  Maynard  is,  of  course,  in 
the  know.  The  plot  grows  tighter  and 
tighter,  the  girl's  father  is  held  prisoner 
and  she  herself  is  about  to  be  forced  into  an 
unwelcome  marriage.  But  at  this  time 
Maynard  disguised  as  a  caballero,  appears; 
by  dint  of  slugging,  duelling  and  other 
means  of  besting,  the  Spaniards  are  5UD- 
dued  and  Maynard  wins  his  senorita. 

Drawing  Power:  Maynard,  having  built 
up  a  reputation  for  winning  westerns,  this 
one  should  go  over,  even  though  not  as  good 
as  some  of  his  others.  Exploitation  Angles: 
Ballyhoo  star  and  Tarzan.  Deck  lobby  and 
array  box-office  establishing  a  Spanish 
effect. 

THEME:  Action  drama  of  the  early 
Californians  and  of  the  time  they  had  to 
register  their  lands  when  the  state  became 
one  of  the  Union.  A  scheming  Spanish 
grandee  plans  to  steal  the  lands  of  a  neigh- 
boring Don  and  marry  the  latter 's  daughter 
to  his  worthless  son.  The  plan  is  foiled 
through  the  activities  of  an  American  land- 
agent,  who  makes  friends  with  a  gang  of 
semi-outlaws  and  with  their  aid  raids  the 
hacienda  where  the  girl  is  about  to  be 
forced  into  marriage.  When  they  do  hold 
the  wedding  the  American  is  the  groom. 

Produced  by  Charles  R.  Rogers.  Distrib- 
uted bv  First  National.  Released.  April  29, 
192S.  'Length,  5,800  feet.  The  Cast:  Ken 
Maynard,  Virginia  Browne  Faire,  Erie 
Mavne,  Theodore  Lorch,  Tyron  Brereton. 
Hal  Salter,  Billy  Freney,  Charles  Whitaker. 
Story  bv  Marion  Jackson.  Director,  Albert 
Rogell.  ' 

"Poor  Papa" 
(Universal — One  Reel) 
(Reviewed  by  George  J.  Reildy) 

THE  troubles  of  Oswald,  the  cartoon  rabbit, 
contribute  some  hilarious  fun  in  this  clever 
piece  of  animation  by  Walter  Disney.  A  battling 
problem  confronting  the  bunny  is  how  to  ward 
off  the  persistent  storks  who  visit  his  home  in 
large  numbers,  and  fill  his  bumble  abode  with 
active  little  Oswalds.  The  father,  becoming 
frantic  because  of  the  regularity  of  the  birds* 
visits,  arms  himself  with  a  shot  gun  to  keep 
them  away.  Undaunted  the  birds  dump  their 
tender  burdens  in  the  water  tank  and  when 
Oswald  turns  on  the  faucet  in  his  home,  he  un- 
wittingly introduces  another  endless  stream  of 
bunnies. 

The  rapidity  of  the  action,  the  cleverness  of 
the  drawings  and  the  consternation  of  poor 
Oswald,  establish  this  as  an  excellent  novelty 
for  programs. 


1706 


Motion    Picture  News 


"The  Ambuscade" 
(Universal — Two  Reels) 
(Reviewed  by  George  J.  Reddy) 

A MINIATURE  Western,  this  story  of  a 
Texas  Ranger  carries  very  little  of  the 
elements  of  reality.  Compressed  into  two  reels 
are  the  usual  skirmishes  between  the  law  and 
the  lawless.  Fist  fights,  hard-riding  and  a 
slight  tinge  of  love  interest  feature  this  film, 
which  altogether  carries  the  general  trend  of 
the  average  Western  of  full-length.  The  story 
of  this  number  is  similar  to  those  that  have 
gone  before,  embracing  the  hero  who  defeats 
a  gang  of  outlaws,  and  wins  the  beautiful  hero- 
ine. The  role  of  the  Ranger  is  played  by  Fred 
Gilman  and  that  of  the  girl  by  Connie  Dawn. 
They  were  about  to  be  married  when  difficulties 
arose  in  the  person  of  the  girl's  brother,  whom 
the  Ranger  discovers  is  a  member  of  a  notorious 
band  of  cut-throats  disturbing  the  peace  of  the 
countryside.  To  keep  him  from  divulging  their 
identity,  the  brother  and  his  confederates  send 
the  Ranger  on  a  ruse  to  a  lonely  cabin  where 
they  plan  to  do  away  with  him.  The  girl  learns 
of  the  plot  and  motors  to  the  cabin  to  save 
Gilman.  Kidnapped  on  the  way  by  the  chief  of 
the  outlaws,  her  safety  is  threatened  until  Gil- 
man effects  her  rescue,  having  escaped  from  the 
cabin  after  a  terriffic  battle. 

Josef  Levigard  handled  the  direction.  The 
release  is  listed  for  June  16th. 

"The  Fighting  Kid" 
(Universal — Two  Reels) 
(Revieived  by  Chester  J.  Smith) 

YOUNG  NEWTON  HOUSE  is  the  feat- 
ured player  in  this  Western  featurette,  the 
story  of  which  bears  a  marked  resemblance  to 
all  others  of  the  series.  The  youngster  has  all 
the  attributes  of  the  older  western  stars  and  is 
showing  steady  improvement  in  his  work  be- 
fore the  camera. 

Newton  is  Slim  O'Day  in  this  one  and  he 
and  his  sister  Molly  have  a  hard  time  of  it  to 
keep  things  going  on  the  ranch,  particularly 
after  Slim  had  run  the  renegade,  Jud  Mc  Coy 
off  the  place.  Jud  swears  vengeance  and  starts 
his  dirty  work  when  he  sends  a  band  of  In- 
dians to  attack  the  stage  and  do  away  with  Tom 
Morgan,  government  agent  and  friend  of  Slim 
and  Molly,  when  he  is  coming  to  visit  them. 

When  Tom  regains  consciousness  he  staggers 
into  the  O'Day  cottage  and  tells  his  story.  Slim, 
suspecting  McCoy,  starts  after  him  and  tracks 
him  to  a  cave  hide-out,  where  the  youngster  is 
overpowered.  McCoy,  meantime,  thinking 
Molly  unprotected,  determines  to  kidnap  her. 
Morgan  is  too  weak  from  his  injuries  to  offer 
much  resistance,  but  Slim  makes  his  escape 
from  the  cave  and  arrives  just  in  time  to  subdue 
McCoy  after  a  terrific  fight. 

"Famous  Playgrounds" 
(Sportlight-Pathe — One  Reel) 

THIS  will  prove  a  particularly  interesting 
film  to  those  interested  in  any  way  in  sports 
and  it  will  be  attractive  for  its  pictorial  beauty 
to  those  who  have  no  sport  interest.  It  shows 
all  of  the  famous  winter  and  summer  play- 
grounds, such  as  Lake  Placid,  Palm  Beach, 
Pinehurst,  Newport,  Southampton,  Atlantic 
City  and  Del  Monte,  and  the  sports  particularly 
identified  with  each.  There  are  revealed  in  an 
attractive  manner,  skiing,  dog  team  jaunts, 
speed  boats,  golf,  polo,  yachting,  bathing,  ten- 
nis and  all  manner  of  diversion,  with  many 
beautiful  shots  of  each.  This  should  prove  a 
splendid  filler  in  any  tvpe  of  house. — CHES- 
TER J.  SMITH. 

"When  George  Meets  George" 
(Universal — Two  Reels) 
(Revieived  by  George  J.  Reddy) 

BECAUSE  of  well  timed  double  exposure 
scenes  this  two-reel  Stern  Brothers  comedy 
of  the  "Let  George  Do  It"  series  is  worthy  of 
mention,  but  otherwise  the  general  comedy  ele- 
ment runs  in  a  slow  tempo. 

The  star  (Sid  Saylor),  as  George,  is  in  love 
with  Betty,  but  so  bashful  he  doesn't  rate  much. 


Betty's  father  plans  to  stage  a  boxing  bout,  and 
urges  George  to  sign  on  as  a  fighter.  Terrified, 
George  accepts,  hoping  to  win  Betty's  favor. 
He  bribes  Jim,  a  fighter  who  strikingly  re- 
sembles him,  to  take  his  place  in  the  ring,  and 
when  Betty  visits  the  training  camp  she  is 
made  love  to  by  Jim,  believing  it  is  George 
minus  his  bashfulness.  The  day  of  the  fight 
Jim  is  arrested  for  speeding,  and  George  is 
forced  to  don  the  gloves.  His  opponent  knocks 
him  into  the  shrubbery,  where  Jim,  having 
shaken  the  cop,  changes  clothes  with  him, 
dashes  into  the  ring  and  wins  the  fight.  In  the 
confusion,  George  takes  Jim's  place,  the  laurels 
and  the  girl.  S.  Newfield  directed  this  comedy, 
to  be  released  in  June. 

"The  Valiant  Rider" 

(Universal — Two  Reels) 

(Reviewed  by  George  J.  Reddy) 

A SURPRISE  ending  worthy  of  a  picture  of 
greater  footage  gives  this  two-reel  West- 
ern featurette,  starring  Bob  Curwood,  a  slightly 
different  twist  from  previous  numbers  in  the 
series. 

The  action  of  the  story  revolves  around 
Samuel  Guthrie,  a  wealthy  financeer  and  his 
beautiful  daughter,  who  decide  to  vacation  on 
the  Wyoming  Ranch.  Jimmy  Dare  (Bob  Cur- 
wood), a  guide  at  the  ranch  assigned  to  meet 
them  enroute,  sees  their  car  stop  on  a  lonely 
road,  and  Jake  Skinner,  a  notorious  outlaw  di- 
recting them  away  from  the  ranch.  He  dashes 
to  their  assistance,  but  Skinner  and  his  hench- 
men discredit  his  assertion  of  being  the  guide, 
and  take  them  to  a  cabin  in  the  woods,  where 
they  plan  to  rob  Guthrie.  Jimmy  overpowers 
the  bandits  who  have  him  tied,  and  after  much 
spectacular  riding  and  a  terrific  brawl  at  the 
cabin,  rescues  Guthrie  and  the  girl.  Director 
Mitchell  is  responsible  for  this  vehicle,  which 
is  to  be  released  June  23rd. 


"You'll  Be  Sorry" 

(Educational — Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

CHARLEY  BOWERS  is  the  screen's  fore- 
most and  most  ingenious  creator  of  baffling 
comedy.  In  his  newest  Educational  release,  one 
of  his  extremely  mystifying  creations  is  on  dis- 
play. This  subject  is  a  little  dog,  very  funny  to 
look  at.  This  mechanical  canine  lends  Bowers 
excellent  support  and  he  has  some  long  stretches 
in  which  he  performs  alone  and  in  which  he  will 
secure  a  number  of  laughs. 

The  story,  poking  fun  at  cops  and  mythical 
kingdoms,  tells  of  Charley's  efforts  to  make  good 
as  an  independent  police  department.  He  falls 
into  the  hands  of  a  gang  of  plotters  who  have  a 
captive  princess.  They  have  the  secret  code  of 
her  country  which  they  intend  to  use  to  provoke 
trouble.  There's  gentle  satire  and  burlesque  and 
a  good  portion  of  comedy.  Charley  quells  the 
princess'  fears  by  obtaining  the  only  copy  of 
the  code  and  playing  the  gallant  hero. 

Betty  Caldwell,  a  charming  miss,  is  the  prin- 
cess and  Jack  Lipson,  George  Burton  and  J. 
Gordon  Russell  the  supporting  cast.  H.  L.  Mid- 
ler directed  the  comedy  produced  under  the 
Bowers  Process.  Jay  Turner  tended  the  camera. 


"The  Trickster" 
(Universal — One  Reel) 

THERE  is  some  real  good  comedy  in  this 
one-reeler  of  the  Snappy  Comedy  series 
with  Ben  Hall  as  the  featured  player.  Ben,  as 
Harold  Highbrow,  loses  his  job  as  star  re- 
porter on  The  Clarion  and  joins  up  with  Pro- 
fesor  Dodo,  a  faking  hypnotist.  They  hire  a 
hall  and  pack  it  with  an  excited  audience,  in 
the  front  row  of  which  are  Broadcasting  Annie, 
Alice,  the  Clarion  office  drudge  and  Harold's 
best  girl.  The  professor  hypnotizes  Annie  and 
after  putting  the  rest  of  the  audience  in  a 
trance  compels  her  to  lift  all  their  valuables, 
during  the  progress  of  which  there  is  consider- 
able humor.  Harold  and  Alice  escape  the 
trance,  restore  the  audience  to  normalcy  and 
capture  the  fleeing  professor. — CHESTER  J. 
SMITH. 


"Follow  the  Leader" 
(Fox — Two  Reels) 

(Reviewed  by  Chester  J.  Smith) 

THIS  is  rather  a  good  story  as  these  two- 
reel  comedies  go.  It  is  far  more  preten- 
tious than  most  of  them  and  considerable  at- 
tention was  given  the  detail  of  building  the  pro- 
duction. It  is  largely  an  animal  picture,  though 
the  humans  in  the  cast  inject  a  lot  of  fun  into  it. 

It  starts  in  as  a  farm  tale  with  the  younger 
of  two  brothers  compelled  to  do  all  the  work 
and  he  makes  it  easy  for  himself  by  building 
some  ingenious  devices  by  which  cows  are 
milked  and  the  animals  generally  given  full 
attention.  It  is  all  accomplished  by  the  pulling 
of  levers.  The  youngster  then  constructs  a 
ramshackle  train  which  is  propelled  by  the  ani- 
mals, which  consist  of  a  dog,  a  monkey,  a  goat, 
a  bear  and  a  skunk. 

The  train  becomes  completely  dismantled 
when  its  progress  down  the  main  street  is 
halted  by  a  traffic  cop  and  the  youthful  engi- 
neer is  chased  into  an  orphan  asylum,  where 
he  is  mistakenly  confined  as  an  inmate  by  the 
stern  old  maid  keeper.  The  animals  follow  him 
in  and  simply  play  havoc  with  the  keeper  and 
the  establishment.  Eventually  the  whole  out- 
fit makes  its  escape  to  the  boy's  farm.  There 
are  a  lot  of  laughs  al  the  way  through. 


"A  Full  House" 
(Universal — Two  Reels) 
(Reviewed  by  George  J.  Reddy) 

THE  many  efforts  to  achieve  something  of  a 
funny  nature  all  go  for  naught  in  this  latest 
screen  version  of  the  adventures  of  Pa  and  Ma 
McGinis,  the  familiar  figures  of  the  Keeping 
Up  with  the  Joneses'  comic  sheet.  Purely  slap- 
stick, and  in  general  feebly  humorous,  it  seems 
as  though  all  the  scrambled  gags  of  other  and 
better  comedies  of  this  series  have  had  their 
effect  on  this  new  release.  The  thread  of  the 
story  shows  the  predicaments  of  Pa  McGinis 
drawn  from  a  poker  game  by  his  domineering 
wife,  to  buy  a  masquerade  outfit  for  a  ball  at 
the  McGinis  home.  Escaping  from  Ma  Mc- 
Ginis in  the  guise  of  a  sailor  lad,  Pa  is  mis- 
taken by  the  police  for  an  escaped  loon.  After 
much  dodging  and  maneuvering  to  evade  the 
police,  Pa  returns  home  to  the  Masque  ball,  and 
another  "bootleg"  poker  game,  which  ends  the 
way  of  the  first. 
Gus  Meins  wielded  the  megaphone. 


"A  Lady  Lion" 
(Fox — Two  Reels) 
(Revieived  by  Chester  J.  Smith) 

A  NIMAL  comedies  can  usually  be  depended 
n  upon  to  provide  some  good  comedy  and 
this  one  is  no  exception.  There  are  many  hu- 
morous situations  and  incidents  provided  dur- 
ing the  two  reels,  which  abound  with  action. 
Caryl,  much  adored  by  three  sweethearts,  craves 
a  caveman,  which  none  of  them  is.  Fred  is  fat 
and  good  natured,  Billy  short  and  mild  and 
Eddie  in  every  way  a  highly  respected  young 
man,  but  none  of  them  just  suits  Caryl. 

Then  the  rough  and  uncouth  animal  trainer 
comes  to  town  and  his  ways  appeal  to  Caryl. 
Billy  and  Fred  each  resolve  to  kidnap  the  girl, 
but  they  bungle  the  job  and  make  her  admire 
the  trainer  the  more.  They  take  her  to  the 
bungalow  where  the  animals  are  kept  and  there 
is  a  general  mixup  when  the  lion,  tiger,  etc., 
break  loose,  with  the  result  that  Caryl  proposes 
to  the  unwilling  caveman. 


"Happy  Days" 
(Pathe— One  Reel) 

THE  popular  fear  of  what  might  happen  to 
one  in  a  barber  chair — if  the  barber  was 
in  a  prankish  mood — is  picturized  with  humor- 
ous results  in  this  animated  cartoon.  This  re- 
lease as  a  whole  does  not  rank  with  Paul 
Terry's  best  creations,  because  he  again  re- 
sorts for  the  major  portion  of  his  action  to  the 
oft  worked  gag  of  Farmer  Alfalfa  taking  a 
drubbing  from  the  cartoon  animals. — GEORGE 
J.  REDDY. 


May    19,    19  28 


1707 


"A  Jungle  Triangle" 
(Fables-Path*— One  Reel) 

THIS  is  a  cartoon  triangle  involving  a  fickle 
maiden,  a  devoted  monkey  and  a  philander- 
ing elephant.  The  monkey  apparently  has  the 
inside  track  on  the  fair  Marion's  affections  un- 
til the  big  palm  and  olive  elephant  puts  in  an 
appearance  and  suggests  a  dance  at  an  adjacent 
road  house.  They  repair  to  the  cafe  with  the 
monkey  trailing  and  on  arrival  there  the  monkey 
puts  a  sleeping  powder  in  the  elephant's  drink. 
When  the  latter  drowses  off  the  monkey  steals 
the  fair  one  and  carries  her  off  to  his  favorite 
cocoanut  tree. 

— CHESTER  J.  SMITH. 


"Should  Women  Drive" 
(M-G-M-Comedy— Two  Reek) 
(Reviewed  by  E.  G.  Johnston) 

MAX  DAVIDSON  should  have  known 
better  than  to  try  to  teach  his  wife-or 
any  other  woman  how  to  drive  an  automobile — 
particularly  a  new  one — so  we  think  he  got  just 
what  he  deserved  and  ought  to  be  thankful  that 
he  is  alive.  Of  course,  Max  had  two  witnesses 
to  the  damage  suit,  but  on  the  day  of  the  trial 
they  imbibed  too  much  moonshine.  Trouble  get- 
ting the  pair  to  court  furnishes  some  good 
comedy.  When  they  finally  arrive  the  case  has 
been  lost — to  Max.  Mama  appears  with  the 
repaired  car,  and  on  the  way  home  it  is  com- 
pletely demolished.   A  very  fair  two-reeler. 


"Coast  to  Coast" 
(Fables-Pathe— One  Reel) 

THIS  has  to  do  with  a  coast  to  coast  auto 
race  done  in  cartoons  and  with  goodly 
amount  of  humor  injected.  It  has  among  the 
contestants  Old  Al,  Slick  Slim  and  Henry  Cat. 
There  is  a  lot  of  foul  racing  and  some  serious 
intrigue  as  the  contest  progresses,  but  it  all 
adds  to  the  fun.  The  autos  dash  over  precipi- 
tous mountains,  take  short  cuts  through  rivers 
and  even  take  to  flying  when  the  occasion  de- 
mands. Henry  Cat  eventuallv  wins  by  a  tail, 
c  HESTER  J.  SMITH. 


"The  Virgin  Queen" 
( M-G-M-Technicolor — Two  Reels) 
I  Rovien  ed  by  E.  G.  Johnston) 

EXQUISITELY  done  in  color  this  two-reel 
drama  of  the  days  of  "Queen  Bess"  and  the 
gallant  Sir  Walter  Raleigh  (  in  this  film  spelled 
the  old  way — Ralegh)  will  lend  an  artistic  touch 
to  the  average  theatre  program.  Most  every 
one  knows  the  story  of  how  Ralegh  gained  the 
Queen's  good  graces  by  laying  down  his  coat  in 
order  that  the  sovereign  might  cross  a  muddy 
spot  without  soiling  her  shoes.  Jealousy,  court 
intrigue  and  romance  are  woven  into  an  inter- 
esting little  story.   The  cast  is  excellent. 


"War  Brides" 
(Pathe— One  Reel) 

THE  striking  originality  of  the  gags  injected 
into  this  cartoon  rates  this  Fables  release 
way  above  the  average.  Cartoonist  Terry  takes 
the  typical  war-time  theme  of  the  sweetheart 
who  goes  away  to  battle,  leaving  his  girl  to  the 
unwelcome  advances  of  a  villainous  member  of 
the  cat  family.  It  is  while  Milt  Mouse  is  at 
the  front  amid  cannon  roar  and  bursting  shells 
that  the  business  of  a  big  war  is  cleverly  bur- 
lesqued. This  short-reel  is  ideal  for  any  pro- 
gram.—GEORGE  J.  REDDY. 


"Star  Builders" 
(Pathe— One  Reel) 

GRANTLAND  RICE  "Sportlight"  subjects 
are  always  good  entertainment,  therefore 
this  newest  issue  will  need  no  "send-off."  The 
famous  sports  authority  this  time  offers  a  pic- 
turized  summary  of  the  background  that  de- 
velops stars  in  the  field  of  athletics.  The  im- 
portant part  that  the  coach  and  trainer  plays  is 
interestingly  shown.  The  whole  subject  is  han- 
dled in  true  sportmanship  manner. — GEORGE 
J.  REDDY. 


Newsreel  Resume 

{Continued  from  page  1703) 


sians  visiting  new  Soviet  zoo  in  Moscow; 
Michael,  boy  king  of  Rouniania;  Will  Bays 
returning  from  France;  Paul  Whiteman 
now  a  colonel  in  the  Salvation  Army;  crack 
cavalry  unit  in  work-out  at  Texas  camp. 

Pathe  News,  No.  41,  has  views  of  college 
troops  inarching  for  Chilean  diplomat  ; 
Thea  Rasch,  German  aviatrix,  who  plans 
to  fly  the  Atlantic;  the  orchid  exhibition  in 
New  York;  cowboys'  rodeo  in  California; 
new  Coolidge  dam  which  will  irrigate  Ari- 
zona area;  Henry  Ford  seen  with  his  sec- 
ond-hand street  car;  Japan  troops  rush  to 
war  /one  in  China. 

No.  42  contained  glimpses  of  the  Byrd 
polar  plane  in  tests;  Lindbergh's  plane 
which  has  been  presented  to  the  Smithson- 
ian museum;  the  historic  Preakness  being 
captured  by  Victorian;  crowds  watch  rail- 
way opening;  the  U.  S.  fleet  leave  the  Pa- 
cific Coast  for  sea  drills  around  Hawaii. 

Release  No.  5395  of  Kinograms  showed 
the  Bremen  fliers  hopping  off  for  Philadel- 
phia from  New  York;  the  Bremen  crew  at 
Philly;  Lindbergh's  plane  ready  for  mu- 
seum; Ford  driving  his  newly-purchased 
street  car;  four  sets  of  twins;  the  $1,000,- 
000  orchid  show  held  in  New  York;  daring 
young  miss  rides  a  sawmill  flume;  college 
girls  demonstrate  gymnastics ;  New  Jersey 
girls  in  Sokol  exhibit;  a  Wild  West  exhi- 
bition at  the  California  rodeo. 

No.  5396  takes  you  on  board  the  U.  S.  S. 
Mississippi  on  the  voyage  to  Hawaii  with 
the  fleet;  Lindy's  ship  arrives  at  Washing- 
ton museum;  Victorian  winning  the  Preak- 
ness; "Parade  of  the  Tin  Soldiers"  put  on 
by  the  Duke  of  York's  School;  94-year-old 
mother  and  her  72-year-old  daughter  cele- 
brate birthday  by  taking  airplane  ride ; 
Tunney  starts  training  in  Adirondack 
camp;  Coney  Island  revels  on  night  of 
opening. 

International  News,  No.  39,  Vol.  10,  also 
had  the  race  at  Pimlico;  Lindbergh's  plane 
and  Will  Hays.  Additional  items  included 
shots  of  2,000  boys  receiving  baseball  equip- 
ment; a  dog  with  a  hairy  face;  railway 
guns  tried  out  for  coast  defense  work ; 
gold  star  mothers  honor  the  Unknown 
Soldier;  Charles  M.  Schwab  returning  from 
Europe;  Coney  Island  opens  for  the  season. 


3  Levine  Serials  for  '28- 
29,  5  for  '29-30 

MASCOT  PICTURES  CORPORA- 
TION, of  which  Nat  Levine  is 
president,  plans  the  production 
and  distribution  of  three  serials  lor 
the  season  of  1928-29  and  of  five  serials 
for  the  season  following.  The  title  of 
the  first  chapter-play  is  "Wolves  of 
the  Sea,"  now  being  written  by  Joseph 
Anthony  Roach  and  set  for  production 
on  June  1.  Casting  is  now  in  progress. 

Mr.  Levine  plans  to  concentrate  on 
serial  production  for  the  next  few 
years.  He  is  now  in  California  where 
he  will  stay  for  three  months.  Offices 
have  been  opened  at  the  Metropolitan 
studio.  Ben  Schwalb  has  been  ap- 
pointed production  manager  for  Mas- 
cot. Jay  J.  Bryan  is  business  manager 
and  William  L.  Roubert  is  head  of  the 
editorial  department. 


Sennett's  Feature  to  be 
Handled  by  First  National 

Mack  Sennett's  nine-reel  comedy  ro- 
mance featuring  Sally  Filers,  Johnny  Burke 
and  Matty  Kemp,  and  entitled  "The  Good- 
Bye  Kiss,"  will  be  distributed  by  First  Na- 
tional, its  release  just  having  been  an- 
nounced for  July.  The  picture  is  now  run- 
ning at  the  Million  Dollar  Theatre  in  Los 
Angeles. 

Others  in  the  cast  are  Lionel  Belmorc, 
Wheeler  Oakman,  Alma  Bennett,  Carmelita 
Geraghty,  Irving  Bacon,  Eugene  Pallette, 
Jean  Laverty  and  Andy  Clyde.  The  story 
is  by  Jefferson  Moftitt,  Phil  Whitman  and 
Carl  Harbaugh,  and  the  titles  are  by  Tom 
Miranda  and  John  A.  Waldron.  John  W. 
Boyle  was  in  charge  of  the  cameramen. 


Christie    Studios  Resume 
Production  of  Comedies 

The  first  few  comedies  of  a  new  schedule 
of  comedies  and  features  for  release 
through  Paramount  were  begun  last  week 
with  four  directors  starting  new  pictures  at 
the  Christie  studios,  which  re-opened  last 
week.  The  new  comedies  under  way  are  the 
first  of  the  four  series,  one  a  "Confessions 
of  a  Chorus  Girl,"  a  "Sandy  McDuff" 
Scotch  comedy  featuring  Jack  Duffy,  and 
also  a  Bobby  Vernon  comedy  as  well  as  a 
Billy  Dooley  laugh  vehicle.  The  director- 
working  on  the  new  two-reelers  are  Arvid 
Gilstrom,  Harold  Beaudine,  William  Wat- 
son and  William  Holland. 


M-G-M  Casts  Tom  Dugan 
for  "Excess  Baggage" 

Tom  Dugan,  for  18  years  a  vaudeville 
comedian,  is  to  play  the  role  of  a  hoofer 
in  "Excess  Baggage,"  M-G-M 's  romance 
of  the  "two  a  day."  The  picture  is  to  go 
into  production  next  week.  Jules  Cowles 
has  been  added  to  the  cast  of  ' '  The  Camera- 
man," Buston  Keaton's  new  eomedv  for 
M-G-M. 

Charley  Chase  and  "Our 
Gang"  Comedies  in  Work 

Charley  Chase  is  already  at  work  upon 
his  first  of  the  new  year's  Roach  comedies 
under  the  direction  of  Hal  Yates.  He  i< 
supported  by  Gene  Morgan,  Vivian  Oakland 
and  Anita  Garvin.  Robert  McGowan  also 
has  his  "Our  Gang"  troupe  at  work  on  a 
new  comedy. 

McCarey  Preparing  Story 
for  Roach  Comedians 

Story  material  for  Max  Davidson,  Oliver 
Hardy  and  Stan  Laurel  is  being  prepared 
by  Leo  McCarey,  supervising  director  and 
a  vice-president  of  the  Roach  studios. 
Davidson  will  be  directed  by  Arch  Heath 
while  Laurel  and  Hardy  will  be  supervised 
by  James  Parrott. 

Ralph  Cedar  Will  Direct 
"Barney  Google"  Series 

Ralph  Cedar,  comedy  director,  will  handle 
the  megaphone  on  the  "Barney  Google" 
series  which  Larry  Darmom  is  about  to 
launch  for  release  through  F  B  0. 


Motion    Picture  News 


onalNewsfrom  Corresponded 


VISITORS  at  the  office  of  FBO 
this  last  week  were  J.  E. 
Michaels,  of  the  Strand,  at  Jef- 
ferson ;  J.  R.  Forsman,  of  the 
Strand,  at  Jewell;  W.  C.  Treloar, 
of  the  Opera  House,  at  Ogden,  and 
Joe  Benjamin  Gerbracht,  of  Ames, 
Iowa. 

The  M-G-M  group  have  re- 
turned from  the  convention  at 
Kansas  City  and  are  all  pepped  up 
on  their  spring  line,  especially 
since  E.  M.  Saunders,  general 
manager,  and  H.  P.  Wolfberg,  dis- 
trict manager,  stopped  from  the  na- 
tional convention  for  a  special 
Sunday  sales  meeting  in  Des 
Moines.  The  salesmen  were  all  in 
for  the  conference  from  the  road. 
H.  R.  Frankel,  branch  manager 
for  FBO,  will  be  accompanied  by 
A.  B.  Seymour,  salesman,  for  the 
national  convention  in  Chicago, 
leaving  May  14.  Jack  Raper,  man- 
ager of  the  Fox  office,  will  leave 
to  be  at  the  national  convention 
in  New  York  about  May  23.  Jimmy 
Winn,  manager  for  the  Educational 
offices,  is  lined  up  for  a  dandy  trip 
to  the  convention  at  Montreal,  Can- 
ada. He  will  leave  the  middle  of 
May  and  will  return  June  1. 

W.  R.  Liebman,  formerly  with 
Pathe  as  branch  manager  here,  has 
returned  to  take  charge  of  the  of- 
fice after  having  been  at  the  Min- 
neapolis branch.  He  succeeds  A. 
H.  Levy,  who  has  resigned  to  take 
a  tour  of  Canada. 

Jess  Day,  who  has  taken  the 
management  of  the  Oshkosh  the- 
atre at  Oshkosh,  Wis.,  is  well 
pleased  with  his  new  position.  Mr. 
Day  has  a  1,500-heat  house  which 
is  installed  with  both  the  Vitaphone 


Des  Moines 


and  the  Movietone  and  is  directly 
under  Homer  Gill,  who  is  district 
manager  for  the  Midwesco  theatres 
there. 

P.  D.  Allman,  who  has  the  man- 
agement of  the  Rialto  at  Daven- 
port, was  in  Des  Moines  last  week 
to  confer  with  the  headquarters  of 
the  Blank  independent  chain  of 
theatres.  Vitaphone  is  to  be  in- 
stalled at  the  Rialto  in  the  near 
future. 

Abe  Frankle,  veteran  showman, 
announced  that  Riverview  Amuse- 
ment Park,  of  which  he  is  the  man- 
ager, had  a  very  auspicious  opening 
on  May  9.  Mr.  Frankle,  who  has 
been  interested  in  the  theatre  busi- 
ness for  more  than  fifteen  years, 
has  limited  his  part  in  the  theatre 
field  to  the  Casino  theatre,  of  Des 
Moines,  and  spends  all  his  time 
upon  the  Riverview  Park  interests. 
He  has  a  very  capable  manager  for 
the  Casino  in  Miss  Lillian  Ritten- 
meyer. 

Visitors  in  Movie  Row  last  week 
were  L.  F.  Wolcott,  of  Eagle 
Grove,  J.  P.  Hundling  of  the 
Rialto,  the  Publix  house  at  New- 
ton. Mrs.  Nelson  and  Mrs.  Godt- 
land,  who  are  joint  managers  of  the 
theatre  at  Lake  Mills.  These  ladies 
have  been  associated  in  the  theatre 
business  at  Lake  Mills  for  several 
years.  Their  house  is  known  as 
the  Irving  theatre.  A.  J.  Johnson, 
of  the  Hawkeve  theatre  at  Graet- 


tinger,  who  rarely  visits  the  film 
exchanges,  was  a  welcome  visitor 
this  week.  He  was  in  to  buy  pic- 
tures and  advertising. 

Harry  Weinberg,  of  the  Com- 
monwealth Theatres  Company,  an- 
nounces that  this  organization  has 
taken  over  the  Ritz  theatre  at 
Sheridan,  Iowa,  which  will  be 
under  the  management  of  T.  W. 
Thompson.  The  Lincoln  theatre, 
which  has  been  in  charge  of  the 
Commonwealth  theatres  organiza- 
tion for  some  time,  under  the  man- 
agement of  Harry  Ward,  will 
show  pictures  just  at  the  week-ends 
and  will  be  run  also  by  Mr. 
Thompson. 

Harry  Ward,  who  has  been  at 
the  Lincoln  theatre  at  Sheraton, 
Iowa,  is  the  new  manager  of  the 
Strand  theatre  in  Des  Moines,  suc- 
ceeding Jess  Day.  He  was  man- 
ager of  the  Blank  house  at  Clinton 
for  a  period  of  years. 

E.  P.  Hosack,  the  new  owner  of 
the  Alamo  theatre  at  Pella,  Iowa, 
has  taken  complete  charge  of  the 
theatre  which  he  bought  from 
Chris  Nelson.  Mr.  Hosack  was 
recently  at  Ellston,  Iowa. 

W.  H.  Eddy,  the  popular  exhibi- 
tor from  Indianola,  Iowa,  is  ill  at 
the  Iowa  Lutheran  Hospital  in 
Des  Moines.  The  office  of  M-G-M 
presented  him  with  a  bouquet  of 
flowers  and  he  is  also  receiving  a 
number  of  fair  visitors  from  along 


Movie  Row.  Mr.  Eddy  is  a  mem- 
ber of  the  Film  Board  arbitration 
board  and  secretary  and  treasurer 
of  the  Iowa  M.P.T.O.A. 

The  sales  force  of  Universal,  in 
charge  of  Jack  Osserman,  returned 
from  their  spring  convention,  while 
the  office  of  First  National  again 
welcomes  Elmer  Tilton,  branch 
manager,  and  his  trio,  Clyde  Pratt, 
Bill  Finter  and  Lou  Elman,  who 
were  in  Chicago  for  the  Midwest- 
ern sales  convention. 

W.  E.  Banford,  manager  for 
M-G-M,  was  at  Cedar  Rapids  and 
Mason  City,  while  out  in  the  ter- 
ritory this  week. 

Casey  Jones  made  quite  a  satis- 
factory record  at  the  Capitol  the- 
atre during  the  two  weeks  that 
Jimmy  Ellard,  personality  man,  was 
on  vacation.  A  big  welcome  home 
program  is  being  planned  for 
Jimmy  next  week. 

John  D.  Howard,  who  has  been 
for  the  past  three  years  with  the 
Saenger  theatres  in  the  south,  has 
been  made  manager  of  the  Rialto 
theatre  at  Omaha,  an  A.  H.  Blank- 
Publix  house.  The  theatre  has 
been  in  charge  of  Mr.  Corach,  who 
resigned. 

The  Strand  theatre,  at  Grundy 
Center,  has  closed  indefinitely.  O. 
B.  Eels,  who  has  had  charge  of  this 
house  for  several  years,  reports 
that  business  in  this  sector  does  not 
justify  maintaining  the  theatre 
there. 

The  Pastime  theatre,  at  Bran- 
don, Iowa,  owned  by  B.  M.  Bagley, 
is  closed  for  the  summer. 

E.  Levine,  who  had  announced 
that  he  would  return  to  the  Publix 
School,  will  remain  at  the  Des 
Moines  theatre  in  Des  Moines. 


South  West 


OTTO  J.  ROHDE,  branch  man- 
ager for  Warner  Brothers, 
has  returned  from  New  York, 
where  he  attended  the  annual  War- 
ner Brothers  sales  convention. 

J.  F.  Via,  who  has  been  operat- 
ing the  Palace  theatre  at  Black- 
well,  Oklahoma,  for  the  past  sev- 
eral years,  advises  he  has  re- 
linquished his  lease  and  the  theatre 
is  temporarily  closed. 

W.  B.  Zoellner,  branch  manager 
for  Metro-Goldwyn-Mayer,  re- 
turned last  week  after  attending  a 
district  sales  convention  held  by 
Metro  in  Kansas  City. 

W.  P.  Moran,  branch  manager 
for  Universal,  together  with  his 
able  sales  force,  spent  last  week  in 
St.  Louis  attending  the  Universal 
sales  convention. 

The  Royal  theatre,  at  Ralston, 
Oklahoma,  has  been  closed  for  the 
summer  months. 

Aubrey  &  Colquitt  have  re- 
linquished their  lease  on  the  Olym- 
pia  theatre  at  Braman,  Oklahoma. 
The  theatre  is  being  taken  over  by 
its  owner,  0.  S.  McKee,  who  ex- 
pects to  operate  it  personally. 


Pat  McGee,  manager  of  the 
Criterion  theatre,  Oklahoma  City, 
is  recovering  rapidly  from  a  recent 
tonsil  operation. 

Fred  Garrison,  who  has  been 
operating  the  Rialto  theatre  at 
Okeene,  Oklahoma,  for  the  past 
two  years,  visited  Film  Row  last 
week,  accompanied  by  G.  W. 
Greene,  who  has  just  purchased 
the  theatre  from  Garrison.  Mr. 
Greene  has  been  mayor  of  Okeene 
for  the  past  twelve  years. 

E.  V.  Weaver,  of  the  Senate  and 
Osage  theatres  at  Shidler,  Okla- 
homa, visited  friends  on  Film  Row 
last  week. 

J.  W.  Clem  advises  he  has  pur- 
chased the  Cozy  theatre,  at  Slick, 
Oklahoma,  from  P.  A.  Barton. 

E.  W.  Johnson  and  Harry 
Schafer  were  business  callers  on 
Film  Row  the  past  week. 

C.  O.  Scrivner,  of  Sulphur, 
Okla.,  is  reported  to  have  pur- 
chased the  Empress  theatre  at  Roff, 
Okla.  The  Empress  has  been 
closed  for  the  last  several  months 
and  Scrivner  expects  to  re-open 
same  immediately. 


Marie  Murrow,  of  the  local  Uni- 
versal office,  has  returned  to  her 
desk  after  a  visit  with  her  parents 
in  Enid,  Okla. 

H.  W.  Ferguson,  advertising 
manager  for  the  Mid-West  Enter- 
prises, is  back  on  the  job,  after  a 
short  absence  due  to  illness. 

Orville  Enloe,  manager  of  the 
Criterion  theatre  at  El  Reno,  Okla- 
homa, paid  a  business  visit  to  Film 
Row  last  week. 

R.  E.  Griffith,  manager  of  Grif- 
fith Amusement  Company,  is  in 
New  York  on  a  business  trip.  Dur- 
ing his  absence  the  assistant  man- 
ager and  booker,  H.  A.  Falls,  de- 
voted a  week's  vacation  to  county 
jury  service. 

Incorporation — New  Palace  the-, 
atre,  capital  stock  $30,000,  Black- 
well,  Okla.  Incorporators,  Charles 
Bellarits,  T.  L.  Tetirick,  and  Allie 
Aubrey. 

E.  E.  Collins  has  been  trans- 
ferred by  Publix  theatres  from 
Queen  and  Fremont  theatres  in 
Galveston  to  Houston,  Texas,  and 
is  succeeded  by  L.  E.  Sowar,  of 
Fort  Smith,  Ark. 


The  Empress  theatre  at  Okla- 
homa City  is  remodeling  its  stage 
for  the  purpose  of  presenting 
vaudeville  performances.  Tom  H. 
Boland,  manager  of  the  Empress, 
has  gone  to  Chicago  for  both  busi- 
ness and  pleasure  purposes. 

The  Texan  theatre,  at  Throck- 
morton, Texas,  sustained  a  small 
fire  recently. 

H.  L.  Houston  will  remodel  his 
Crystal  theatre  at  Pittsburg,  Texas. 

M.  A.  Connally  has  taken  over 
the  Palace  theatre  at  Hemphill. 
Texas. 

The  new  Arcadia  theatre  at 
Harlingen,  Texas,  has  opened  for 
business. 

East  Texas  theatres  announce 
cut  in  admission  prices  at  Mount 
Pleasant,  Texas,  to  5  and  10  cents 
for  all  shows. 

Hall  Industries  have  opened  their 
Rialto  theatre  at  Kenedy,  Texas. 

The  R.  &  R.  Washington  theatre 
at  Sherman,  Texas,  was  slightly 
damaged  by  fire. 

Tony  Ryan,  Fox  manager  at 
Oklahoma  City,  visited  in  Tulsa. 
Okla..  last  week. 


May    19,  1928 


1709 


Salt  Lake  City 


THE  Walker  theatre,  operated 
by  George  E.  Walker  at  Arco, 
Idaho,  has  recently  had  the  latest 
type  Simplex  Projectors  installed. 

An  order  has  been  placed  with 
the  local  office  of  the  National  The- 
atre Supply  Company  for  a  ven- 
tilating system  to  be  installed  at 
the  Gem  theatre  at  Filer,  Idaho, 
owned  by  Mr.  Tanner. 

An  Orchestraphone  is  now  ready 
for  delivery  at  the  local  branch  of 
the  National  Theatre  Supply  Com- 
pany. 

According  to  report  here  the 
Opera  House  at  Wellsville,  Utah, 
has  recently  had  the  latest  type 
Mazda  equipment  installed. 

A  Simplex  Projector  has  just 
been  installed  at  the  North  Cache 
High  School  at  Richmond,  Utah, 
for  educational  purposes. 

Thomas  Berts  of  the  Rialto 
Amusement  Company  at  Rock- 
springs,  Wyo.,  just  left  this  city 
after  a  visit  of  several  days. 

Columbia  pictures  are  to  be  dis- 
tributed from  an  office  of  their  own 
here,  located  at  258  East  1st  South 
street  on  the  new  film  row.  Dave 
Earquhar,  who  was  branch  mana- 
ger in  this  city  for  Warner  Broth- 
ers for  the  past  several  years,  is  to 
have  charge. 

Manager  O.  Wog  of  the  Para- 
mount Famous-Lasky  exchange  in 
this  city,  accompanied  by  all  of  the 
sales  representatives,  the  ad-sales 
manager  and  the  booking  manager, 
left  last  week  for  the  Paramount 


National  convention  at  San  Fran- 
cisco. 

L.  C.  Winghain  is  back  from  the 
Metro  -  Goldwyn  -  Mayer  Mana- 
gers convention  held  at  Kansas  City 
and  is  holding  sales  meeting  with 
the  local  sales  force  preparatory  to 
selling  the  1928-29  products. 

Home  Office  Representative  Park 
Agnew  of  the  Metro-Goldwyn- 
Mayer  organization  was  recently  in 
this  city  from  the  Denver  office. 

Manager  Al  O'Keefe  will  be  back 
to  his  Pathe  office  from  Butte, 
Mont.,  within  the  week  and  will 
leave  for  the  Pathe  National  con- 
vention at  Chicago. 

Tony  Hartford,  manager  here 
for  Universal,  salesmen  C.  C.  Mc- 
Dermond  and  E.  M.  Gibson,  and 
Office  Manager  E.  S.  Winward 
have  left  for  Universal  conven- 
tion being  conducted  at  San  Fran- 
cisco. 

Wayne  Ball,  manager  here  for 
Warner  Bros.,  returned  last  week 
from  the  convention  held  by  War- 
ner Bros,  at  New  York. 

Manager  W.  F.  Gordon  of  the 
Associated  First  National  ex- 
change, is  back  from  the  National 
convention  as  are  Salesmen  Stew- 
art and  Hawkes. 

Clyde  H.  Messinger,  of  the  Edu- 
cational office  here,  left  his  mana- 
gerial desk  last  week  for  the  Cache 
Valley  section  of  Utah.  The  Edu- 
cational national  convention  is  to 
be  held  at  Montreal,  Canada,  com- 


mencing May  22nd,  and  Messinger 
will  leave  to  attend  upon  his  return 
from  Northern  Utah. 

Manager  Charles  Walker  of  the 
Fox  office  in  this  city  expects  to 
leave  within  the  next  few  days  for 
New  York,  where  the  Fox  conven- 
tion is  to  be  held.  Salesman  J.  L. 
Tidwell  is  in  from  his  Southern 
Utah  territory  and  Joe  McEnhin- 
ney  is  still  in  his  Montana  section, 
while  Harry  Levey  is  in  Idaho. 

Andy  Murdock  of  the  Ideal  the- 
atre at  Heber  City,  Utah,  was 
among  exhibitor  visitors  looking 
over  some  of  the  new  season's  prod- 
ucts last  week. 

George  Smith  of  the  Gem  and 
Empress  at  Magan,  Utah,  was  also 
in  attending  to  his  bookings. 

For  the  coming  year  -the  Colum- 
bia exchanges  of  Salt  Lake  and 
Denver  have  arranged  to  distrib- 
ute the  Gotham  line-up  of  product. 

J.  T.  Sheffield,  owner  of  the  Co- 
lumbia exchanges  in  Denver  and 
Salt  Lake,  spent  a  few  days  in  this 
city  from  Denver  the  past  week. 

J.  H.  Miller,  of  the  Cameo  the- 
atre at  American  Fork,  Utah,  was 
a  recent  visitor. 

Exhibitor  Tony  Duvall  of  the 
Gem  theatre  at  Murray,  Utah,  fell 
and  broke  his  wrist  recently. 

It  was  stated  at  the  local  film 
mart  that  J.  W.  Johnson  of  the  Iris 
at  Midvale  is  ill  with  diphtheria. 

"Hap"  Fredericks,  local  ex- 
change manager  for  Columbia,  has 


spent  the  past  few  weeks  in  the 
Idaho  branch,  and  is  expected  to  be 
back  to  his  office  here  the  latter 
part  of  the  week. 

Royal  W.  Taylor  of  the  Salem 
theatre  at  Salem,  Utah,  was  among 
exhibitors  visiting  here. 

Louis  Marcus,  president  and  gen- 
era] manager  of  the  Louis  Marcus 
Enterprises,  left  for  San  Francisco 
last  week  to  attend  the  Paramount 
convention  as  a  guest. 

Joe  Koehler  of  the  Idaho  theatre 
at  Twin  Falls,  Idaho,  recently  spent 
a  short  time  in  this  city. 

Mell  Stringham  of  the  Colonial 
theatre  at  Ogden,  Utah,  was  also 
among  exhibitor  visitors  seen  along 
the  row  recently. 

The  new  State  theatre  had  its 
formal  opening  the  evening  of  May 
5th.  The  interior  of  the  theatre 
has  been  decorated  and  fitted  out  at 
a  cost  of  $60,000  and  will  seat  500 
persons  on  the  main  floor  and  200 
in  the  balcony.  The  house  is  un- 
der the  management  of  Jos.  Law- 
rence and  George  Randall,  who  op- 
erate the  Rialto  theatre  here.  The 
projection  apparatus,  according  to 
the  managers,  is  of  the  latest  type 
obtainable. 

Manager  Fred  Lind  of  the  F.  B. 
O.  exchange  is  at  Chicago  attend- 
ing the  convention  held  there.  A 
regional  convention  will  be  held  at 
the  Salt  Lake  office  the  week  of 
May  21st  for  the  Denver,  Butte 
and  Salt  Lake  salesmen. 


Omaha 


THEATRE  managers  have  an- 
other thing  to  think  about  now, 
Krug  Park,  the  local  outdoor  play- 
ground has  opened.  There  are 
many  outdoor  features  and  also 
five  reels  of  pictures. 

George  Johnson,  popular  young 
organist  at  the  Riviera  theatre, 
crashed  into  front  page  publicity 
the  other  day  with  an  announce- 
ment of  his  engagement  to  Omaha's 
perfect  flapper. 

Another  one  of  the  boys  from 
the  Riviera  who  is  stepping  out  to 
make  a  name  for  himself  is  Law- 
rence Jones.  Jones  has  been  sent 
to  Waterloo,  Iowa,  to  try  his  hand 
at  stage  band  directing.  Lawrence 
is  a  protege  of  Paul  Spor,  Riviera 
master  of  ceremonies. 

The  Golden  Coast  Limited 
pulled  out  of  Omaha  Thursday 
morning  carrying  about  three  hun- 
dred western  division  managers, 
bookers  and  salesmen  headed  for 
the  Paramount  convention  in  San 
Francisco. 

John  D.  Howard  arrived  last 
Wednesday  to  take  over  the  duties 
as  manager  at  the  Rialto,  Howard 
comes  all  the  way  from  Mobile, 
Alabama.  This  is  his  second  as- 
signment in  this  vicinity,  having 
been  manager  of  the  Broadway 
theatre  in  Council  Bluffs  some  two 
years  ago. 


The  Gaiety  theatre  closed  bur- 
leque  for  the  season  last  week. 
They  are  now  running  pictures. 
The  management  has  not  an- 
nounced whether  they  would  con- 
tinue with  this  policy  or  not. 

The  boys  at  Paramount  Ex- 
change are  all  hopped  up  over  the 
thoughts  of  the  convention  next 
week.  San  Francisco  will  be  the 
center  of  activities.  Omaha  will  be 
represented  by  A.  Mendenhall, 
branch  manager ;  O.  M.  Newhouse, 
booking  manager ;  I.  W.  Fisher,  ad 
sales  manager,  and  Salesmen  C.  F. 
Reese,  W.  E.  Baker,  W.  A.  Burke, 
and  Jack  McCarty  The  boys  plan 
to  leave  Wednesday  morning  for 
the  coast. 

Frank  Hensler,  branch  manager 
of  Metro-Goldwyn-Mayer,  returned 
last  week  from  the  district  conven- 
tion at  Kansas  City. 

Milton  Korrach  has  resigned  as 
manager  of  the  Rialto  theatre,  and 
has  not  announced  any  plans  for 
the  immediate  future.  Bob  Vore, 
assistant  to  Korrach,  remains  as 
house  manager  and  is  handling 
house  operation,  while  Ed  Bresen- 
dine,  of  the  Riviera  Publicity  De- 
partment, is  doing  the  exploitation 
and  advertising. 

B.  W.  Prusiner,  of  the  Blank 
Enterprises,  was  a  visitor,  spend- 
ing the  week  end  in  Omaha. 


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1710 


Motion    Picture  News 


Chicago 


THE  Orpheum  theatre,  Rock- 
ford,  has  been  leased  by  Forest 
City  Theatres,  Inc.,  a  new  com- 
pany headed  by  Charles  Lamb, 
president,  and  Russell  Lamb,  secre- 
tary and  treasurer.  The  house, 
which  was  owned  by  the  Rockford 
Enterprises,  Inc.,  has  been  oper- 
ated by  Great  States  for  some  time 
past.  The  new  Lamb  organiza- 
tion has  also  taken  over  the  Palm 
theatre,  which  has  been  under  the 
management  of  Russell  Lamb.  It 
is  understood  that  the  Orpheum 
will  be  closed  in  June,  and  after 
being  remodeled,  may  open  in  fall 
as  a  stock  house.  The  only  Rock- 
ford  theatre  now  controlled  by 
Great  States  Theatres,  Inc.,  is  the 
Cornado,  which  this  company  will 
continue  to  operate. 

Gradwell  Sears,  manager  of 
First  National's  Chicago  office,  is 
receiving  congratulations  over  be- 
ing the  father  of  an  eight  and  one- 
half  pound  boy. 

Homer  Gill  has  been  appointed 


district  manager  of  all  Midwesco 
theatres  in  Wisconsin,  outside  of 
the  City  of  Milwaukee. 

A.  W.  Szold,  of  the  Apez  the- 
atre, Peoria,  was  a  caller  on  film 
row  last  week. 

C.  W.  Nebel,  of  Community 
Theatres,  Inc.,  reports  that  his 
company's  new  Geneva  theatre  at 
Lake  Geneva,  Wisconsin,  is  nearing 
completion  and  will  open  on  May 
30th. 

The  Rialto  theatre  at  Racine, 
Wisconsin,  is  about  to  close.  This 
house  is  owned  by  the  Universal 
Circuit  which  recently  opened  the 
new  Venetian  theatre  in  Racine. 

The  Woods  theatre  will  inaugur- 
ate a  policy  of  feature  photoplays 
and  musical  company  stock  on  May 
30th,  according  to  Jones,  Linick  & 
Schaefer,  the  owners.  Johnnie 
Jones,  Jr.,  will  become  manager  of 
the  Woods  when  the  change  in 
policy  becomes  effective. 

Jules  J.  Rubens,  of  Great  States 


Theatres,  Inc.,  is  making  a  tour 
of  all  the  houses  on  the  company's 
circuit. 

W.  D.  Burford,  of  Great  States, 
has  returned  to  Chicago  after  a 
trip  to  New  York  City  and  De- 
troit, where  he  attended  the  Para- 
mount convention.  Mr.  Mayer, 
also  of  Great  States,  joined  Mr. 
Burford  in  Detroit  for  the  con- 
vention. 

Carl  Leserman,  recently  ap- 
pointed manager  of  First  National's 
Cleveland  office,  was  compelled  to 
return  to  Chicago,  on  account  of 
the  serious  illness  of  Mrs.  Leser- 
man. He  has  been  here  for  over 
two  weeks  and  his  many  friends 
will  be  glad  to  learn  that  his  wife 
is  showing  some  improvement  and 
there  are  now  strong  hopes  for  her 
recovery. 

M.  P.  Kelley,  director  of  pub- 
licity of  the  Midwesco  Theatres, 
Inc.,  was  in  Chicago  recently  and 
made  a  tour  of  the  neighborhood 
de  luxe  houses. 


Divisional  Manager  Wallace  of 
United  Artists  was  in  Omaha  last 
week  while  Manager  Abrose  of  the 
local  office  was  making  a  trip 
through  the  territory.  Al  Licht- 
man,  of  this  company,  stopped  off 
for  a  brief  visit  at  the  local  head- 
quarters and  then  continued  his 
journey  from  New  York  City  to 
the  West  coast. 

Jack  M.  Schwartz,  who  recently 
severed  his  connection  with  First 
National  as  a  salesman,  is  now  in 
that  capacity  for  Fox  and  has  been 
assigned  to  his  old  territory  in 
Illinois.  Another  addition  to  Man- 
ager Clyde  Eckhardt's  staff  is  E. 
L.  Goldberg,  another  veteran  film 
man  who  was  recently  branch 
manager  for  Paramount  at  Peoria. 
Mr.  Goldberg  will  cover  central  Il- 
linois. 

Ruben's  Rialto  theatre  at  Joliet 
is  celebrating  its  second  anniversary 
next  week  and  will  offer  patrons 
a  gala  program. 


Denver 


COLUMBIA  will  soon  open 
s  their  own  distributing  branch 
in  Denver  under  the  management 
of  Eugene  Gerbase,  well  known 
film  man  in  the  Denver  territory. 
Gerbase  is  now  attending  a  Co- 
lumbia convention  and  is  expected 
to  return  to  Denver  with  definite 
plans  for  the  future  concerning  dis- 
tribution plans. 

Mrs.  Rosetta  Fairchild,  mother 
of  Frank  Fairchild,  died  at  her  res- 
idence in  Ft.  Collins,  Colo.,  last 
Monday  from  an  attack  of  influ- 
enza. She  was  buried  in  the  Crown 
Hill  cemetery  of  Denver  last  Wed- 
nesday afternoon.  Mrs.  Fairchild 
was  76  years  old  at  the  time  of  her 
death.  Frank  Fairchild  is  mana- 
ger of  the  Ft.  Collins  theatres  of 
the  Kohn  and  Fairchild  Amuse- 
ment Co.  He  is  one  of  the  leading 
exhibitors  of  the  Denver  territory. 

J.  G.  Kittleson,  former  owner 
and  manager  of  the  Liberty  theatre, 
Salt  Creek,  Wyo.,  was  elected 
mayor  of  Salt  Creek  at  an  election 
held  last  Tuesday.     I.  C.  Floer- 


sheim,  manager  of  the  Pastime  the- 
atre of  Springer,  N.  M.,  was  also 
recently  elected  mayor  of  his  city. 

Wm.  Nagle  is  building  a  new  500 
seat  theatre  in  Gallup,  N.  M.,  which 
will  be  ready  for  its  grand  opening 
in  the  near  future.  Nagle  has 
named  his  theatre  the  Gallup.  It 
will  furnish  opposition  to  the  Rex 
theatre,  now  the  only  amusement 
house  in  the  New  Mexico  town. 

J.  H.  Ashby  and  party  of  the 
local  First  National  office  returned 
last  Friday  from  the  National  con- 
vention held  in  Chicago.  R.  J.  Mor- 
rison, Fox  branch  manager,  leaves 
soon  to  attend  a  convention  in  New 
York  City.  He  will  stop  over  in 
Cleveland  en  route  and  continue  his 
journey  to  New  York  City  with 
Ward  Scott,  who  is  managing  the 
Fox  branch  office  in  Cleveland. 
Sam  H.  Cain,  Universal  manager, 
is  attending  a  convention  in  San 
Francisco.  S.  D.  Weisbaum  and 
Sam  Feinstein  of  F.B.O.  left  last 
week  for  Chicago  to  attend  their 
convention.    The  convention  of  F. 


B.  O.  this  week  will  be  followed  by 
the  Pathe  convention  the  following 
week.  A.  G.  Edwards,  local 
branch  manager  of  Pathe,  will  at- 
tend. 

Harry  Lustig,  district  manager 
for  Warner  Bros.,  was  in  Denver 
visiting  Chas.  R.  Gilmour,  branch 
manager  here.  Lustig  is  enroute 
to  the  coast  from  the  national  con- 
vention held  recently  in  New  York 
City. 

Thomas  Love,  exhibitor,  operat- 
ing the  Hanna  theatre  of  Hanna, 
Wyo.,  was  in  Denver  last  week  do- 
ing some  business  with  exchanges. 

B.  M.  Shooker,  for  years  an  in- 
dependent distributor  in  Denver, 
has  sold  out  his  interest  in  the  At- 
las exchange  to  C.  B.  Mark. 

The  Paramount  office  delegation 
of  Denver  left  last  Thursday  for 
Los  Angeles  to  attend  their  sales 
convention.  They  will  be  gone  for 
about  ten  days. 

Over  in  Crede,  Colo.,  John  Mat- 
tern  will  open  the  Opera  House, 
with  high  class  movie  shows  for 


the  coming  season.  The  theatre 
was  formerly  operated  by  the 
American  Red  Cross  there. 

H.  C.  Howe,  a  new  comer  among 
exhibitors,  has  purchased  the  Lib- 
erty theatre  of  Vona,  Colo.,  from 
Fred  Flannagan. 

In  Salt  Creek,  Wyo.,  J.  G.  Kittle- 
son  has  sold  the  Liberty  theatre  to 
D.  H.  McNeill,  who  has  also  been 
operating  the  Midwest  theatre  of 
Midwest,  Wyo.  Robert  Saunders, 
former  manager  of  the  Liberty  the- 
atre, will  manage  the  theatre  in 
Midwest. 

A  report  comes  from  Roy,  N.  M., 
that  Wm.  G.  Johnson  and  Roy 
Self  will  try  their  hand  as  exhibit- 
ors in  the  operation  of  the  Pen- 
drick,  formerly  operated  by  R.  A. 
Pendleton. 

Ray  Bartlett,  exhibitor  in  Ar- 
tesia,  N.  M.,  has  taken  over  the 
operation  of  the  Cozy  theatre  of 
Portales,  N.  M.  The  Cozy  theatre 
has  been  closed  for  several  months. 
Its  reopening  will  furnish  opposi- 
tion to  the  Portola  theatre. 


Minneapolis 


THE  town  of  Clark,  S.  D.,  has 
approved  Sunday  shows  by  a 
vote  of  299  to  110,  and  for  the  first 
time  in  its  history  will  have  movies 
on  the  Sabbath.  An  attempt  to  put 
over  Sunday  shows  was  made  two 
years  ago  at  an  election,  but  was 
defeated  at  that  time.  Mrs.  James 
Leslie,  proprietor  of  Clark's  the- 
atre, has  been  working  diligently 
since  that  time  to  bring  about  a 


favorable  verdict  from  the  voters. 

Mark  Ross  has  been  appointed 
manager  of  the  Theatre  Owners 
Film  Exchange,  it  was  announced 
last  week  by  W.  A.  Steffes,  pres- 
ident of  the  Northwest  Theatre 
Owners  and  general  manager  of 
the  film  division  of  that  organiza- 
tion. 

The  State  theatre  at  Jackson, 
Minn.,  is  to  have  a  new  organ,  ac- 


cording to  F.  A.  Matuska,  its 
owner. 

William  Gould,  who  is  M-G-M 
salesman  in  North  Dakota,  has  re- 
covered from  an  illness  which  kept 
him  in  the  hospital  for  nearly  five 
weeks. 

Fire  did  slight  damage  recently 
to  the  Opera  House  at  Granite 
Falls,  Minn. 

The  Southern  theatre,  Minneapo- 


lis,   had    the    dials    of    its  safe 
knocked  off  by  robbers  last  week, 
but  there  didn't  happen  to  be  any 
cash  in  the  strongbox. 

Harry  Smith  has  taken  over  the 
Bijou  theatre  at  Browns  Valley, 
Minn.,  from  W.  E.  Zetzman. 

H.  A.  Brummond,  veteran  the- 
atre owner  of  Thief  River  Falls, 
Minn.,  underwent  an  operation  for 
mastoids. 


May    19,  1928 


1711 


Albany 


Francis  j.  McCarthy, 
manager  of  the  First  National 
exchange  in  Buffalo,  came  to  Al- 
bany la>t  week  to  confer  with  the 
local  manager  relative  to  bookings 
for  the  Schine  circuit. 

William  Smallcy  has  so  far  re- 
covered from  his  long  illness  that 
he  was  in  New  York  City  last 
week.  Mr.  Smalley  was  reported 
to  have  regained  his  old  time  pep 
and  there  is  a  warm  welcome  await- 
ing him  from  his  many  friends 
along  Albany's  film  row. 

Lee  Langdon,  one  of  the  old 
timers  in  the  booking  business,  re- 
turned to  Albany  last  week,  after 
spending  some  time  in  New  York 
City. 

"Al"  Guteck,  local'  manager  for 
F.  B.  O.,  left  last  Saturday  for 
Chicago,  where  he  will  attend  his 
company's  convention. 

Lew  Buettner,  of  Cohoes,  served 
as  one  of  the  exhibitors  at  last 
Monday's  meeting  of  the  Board  of 
Arbitration.  Buettner  was  a  sick 
man  for  several  weeks,  but  is  now 
back  on  the  job  and  looks  in  fine 
shape.  , 

Nat  Levy,  manager  for  Univer- 
sal in  Albany,  blossomed  forth  last 
week  with  a  brand  new  Buick  tour- 
ing car. 

M.  E.  Silberstein,  of  Catskill, 
was  a  bit  worried  last  week  when 
a  fire  broke  out  in  the  neighborhood 
of  the  Community  theatre  and  for 
a  time  threatened  to  sweep  the  busi- 
ness centre  of  the  village.  Hard 
work  on  the  port  of  the  firemen, 
however,  confined  the  fire  to  one 
of  the  large  business  blocks. 

Manager  Pearlman,  of  the 
James  theatre  in  Utica,  paid  his 


ADVANCE  trailers  are  now 
established  with  definite  dis- 
tributing headquarters  in  all  of  the 
Pacific  Coast  division  branch  ex- 
change centers.  Art  A.  Schayer, 
general  division  manager,  recently 
visited  San  Francisco,  where  he 
completed  arrangements  for  a  lo- 
cal office  in  the  All  Star  Film  Ex- 
change Building.  Joseph  F.  Sam- 
uels will  be  the  resident  manager. 

The  opening  of  the  new  Warner 
Brothers  theatre  in  Hollywood, 
April  29th,  caused  a  traffic  conges- 
tion for  20  blocks,  according  to  a 
message  received  from  W.  B.  Wag- 
non,  manager  of  the  Embassy  here. 

The  Publix  Theatres  Corpora- 
tion have  placed  what  is  considered 
by  showmen  the  largest  single  or- 
der ever  given  for  theatre  chairs — 
over  40,000. 

J.  Frank  Shay  has  returned  to 
New  York  after  several  weeks 
spent  in  the  FBO  exchanges  in  this 
territory. 

George  E.  Rust,  of  Georgetown, 
was  here  for  a  few  days  getting 
bookings  lined  up  for  his  theatres. 
He  has  taken  over  the  Folsom  the- 


first  visit  to  Albany  last  week,  and 
became  acquainted  with  many  of 
the  boys  along  film  row.  He  was 
accompanied  by  Sam  Slotnick, 
owner  of  the  house. 

W.  W.  Farley,  owner  of  the 
Farash  theatres  in  Schenectady, 
was  much  pleased  last  week  at  the 
showing  made  by  Governor  Alfred 
E.  Smith  in  the  California  primar- 
ies. 

The  village  band  in  Warrensburg 
will  not  only  play  this  summer  but 
will  also  have  new  uniforms  as  the 
result  of  a  benefit  given  last  week 
at  the  Fairyland  theatre. 

Ernest  J.  Wolf,  formerly  exhib- 
itor in  Lowville,  is  now  looking  for- 
ward to  a  loving  cup  or  two  from 
the  annual  dog  show  in  Syracuse, 
where  he  will  exhibit  this  week 
his  famous  Great  Danes. 

George  Dwore,  owner  of  the 
Cameo,  Capitol  and  Colony  theatres 
in  Schenectady,  did  considerable 
booking  along  film  row  last  week. 
V.  F.  Winne,  of  Cherry  Valley, 
wearing  knickers,  was  also  along 
the  row  booking. 

Irving  Goldsmith  of  Saratoga 
Springs,  a  Supreme  Court  Justice, 
and  part  owner  of  a  theatre  in  his 
home  city,  presided  at  a  term  of 
court  in  Brooklyn  last  week.  Gold- 
smith's house  is  now  booking  pre- 
releases for  the  racing  month  of 
August. 

Boosting  the  new  product,  film 
managers  and  salesmen  are  like 
Hies  these  days  around  some  of  the 
theatres.  William  Benton,  enter- 
tained, or  at  least  received,  accord- 
ing to  his  own  word,  at  least  half 
of  the  branch  managers  of  Albany 
last  week.    But  that  is  nothing  to 


the  way,  they  have  flocked  to  the 
Schine  offices  in  Gloversville. 

William  Shirley  played  the  part 
of  host  at  the  State  theatre  in 
Schenectady  one  night  last  week  in 
observing  his  tenth  year  in  the 
show  business  in  the  electric  city. 
The  party  was  held  in  the  lobby  of 
the  theatre  following  the  last  show 
of  the  evening.  About  100  persons 
attended.  There  was  an  orchestra 
for  dancing  and  plenty  in  the  way 
of  feed.  During  the  evening  Shir- 
ley was  presented  with  a  handsome 
gold  watch  by  his  employees.  The 
Farash  Company,  with  which  Mr. 
Shirley  is  associated,  took  over  the 
lease  last  week  of  the  Hudson  the- 
atre in  Schenectady. 

Windbiehl  and  Shelly,  of  Amster- 
dam, operating  the  Orpheum,  report 
business  as  being  good  these  days. 
They  cater  to  the  working  classes 
of  the  city. 

George  Goldberg,  a  well  known 
film  salesman  in  Albany,  returned 
last  Saturday  from  a  week's  swing 
through  the  Adirondack  region,  and 
reported  road  conditions  as  being 
much  better  than  during  the  last 
few  weeks. 

Lumberg  and  Robbins,  owners  of 
the  Uptown  theatre  in  Utica,  are 
planning  to  make  the  house  a  sub- 
sequent run  one. 

It  looks  as  though  Abe  VanDu- 
sen,  booker  at  the  F.  B.  O.  ex- 
change, is  in  line  for  a  nice  fat 
check  in  the  near  future.  VanDu- 
sen  has  been  in  the  money  for  the 
past  five  weeks  in  the  bookers  cash 
drive  which  is  now  winding  up. 

The  new  Stanley  theatre  in 
Utica,  which  will  open  soon,  is  one 


of  the  most  imposing  structures  in 
the  business  centre  of  the  city  and 
one  in  which  residents  are  already 
taking  much  pride.  Smalley's  the- 
atre in  Johnstown  is  also  rounding 
in  shape  and  will  be  opened  in  the 
very  near  future. 

When  asked  last  week  as  to  how 
business  was  going,  Morris  Silver- 
man, of  Schenectady,  replied  that 
he  had  taken  in  more  during  one 
day  the  previous  week  than  he  had 
during  three  days  this  past  week. 
Bob  Pierce  of  Ilion  summed  up  the 
situation  by  saying :  "Business  not 
so  good  of  late." 

William  Benton  has  definitely 
decided  to  operate  a  theatre  that  is 
to  be  built  in  Plattsburg,  and 
which  will  be  one  of  the  outstand- 
ing houses  along  the  northern 
border. 

Jack  Krause,  former  manager 
for  Tiffany  in  Albany,  is  now  an 
automobile  salesman,  handling  the 
Reo  line. 

Tony  Veiller,  who  recently  re- 
signed as  manager  of  the  Mark 
Ritz  in  Albany,  appeared  at  the 
steering  wheel  of  a  brand  new  car 
last  week,  and  journeyed  over  to 
Boston  for  the  week  end.  Mrs. 
Veiller,  who  has  been  confined  at  a 
local  hospital,  was  able  to  return 
home  during  the  week. 

George  Tetrault,  owner  of  the 
Grand  in  Watervliet,  is  now  run- 
ning three  days  a  week  and  is  find- 
ing the  going  rather  hard  with  the 
second  street  carnival  within  three 
weeks. 

Pete  Dana,  local  manager  for 
Tiffany,  arrived  homo  last  week 
from  New  York. 


and  later  with  Tiffany,  following 
the  P.D.C.-Pathe  combine,  is  now 
connected  with  United  Artists,  hav- 
ing accepted  the  San  Joaquin  terri- 
tory recently  covered  by  Fred 
Gage. 

The  new  theatre  now  under  con- 
struction at  San  Bruno  will  have 
theatre  chairs  of  the  American 
Seating  Company  manufacture, 
furnished  and  installed  by  C.  F. 
Weber  &  Co. 

Oliver  B.  Prickett  recently  an- 
nounced the  opening  of  his  new 
Alcazar  theatre,  Carpinteria,  Calif. 

Oliver  Watson,  a  former  stock 
and  bond  salesman  from  Detroit, 
is  a  new  addition  to  the  sales  force 
of  F.B.O. 

Nadine  Amos  spent  her  vacation 
in  Los  Angeles. 


San  Francisco 


atre,  Folsom,  California,  since  May 
1st.    Jack  Frates  was  the  owner. 

Chas.  Kauffman,  his  wife  and 
son  were  seen  recently  on  Film 
Row.  - 1 

W.  A.  Thresher,  of  Wasco,  was 
seen  on  the  Row  getting  his  book- 
ings set  for  the  coming  season. 

G.  C.  Parsons  has  left  to  attend 
the  Metro-Goldwyn-Mayer  conven- 
tion which  is  being  held  at  Kansas 
City. 

Jack  Bettencourt  made  a  short 
trip  to  Hollywood — looking  over 
the  situations. 

Jimmie  Chapman  has  been  ad- 
vanced from  the  booker's  desk  at 
Educational  to  salesman. 

Phil  Weinstein  is  proud  of  the 
new  and  enlarged  branch  exchange 
office   improvement   that  is  being 


done  in  his  Columbia  home  at  177 
Golden  Gate  avenue. 

The  new  West  Coast  theatre  in 
Oakland  will  be  seated  with  Amer- 
ican chairs,  furnished  and  installed 
by  C.  F.  Weber  &  Co.,  of  San 
Francisco. 

Henry  Fontana,  of  Lindsay, 
favored  the  bookers  with  dates  re- 
cently. 

Walter  Berger  is  now  at  the 
booker's  desk  at  Educational,  hav- 
ing been  promoted  to  that  position 
when  Jimmie  Chapman  vacated  it 
to  start  his  career  selling  film. 

R.  Pollock,  of  Calistoga,  was  a 
recent  visitor  on  the  Row.  He 
says  vacation  time  is  coming  on 
and  Calistoga  is  waiting  for  people. 

Don  Smith,  formerly  assistant 
manager  of  the  local  P.D.C.  office. 


EMPIRE  FILM  VAULTS,  INC. 


723  Seventh  Ave.,  N.  Y. 


Bryant  5437-5736-2180 


STORAGE  OF  MOTION  PICTURE  FILMS 


1712 


Motion    Picture  News 


Baltimore 


NEW  rates  which  went  into 
effect  at  the  New  Garden  here 
beginning  Monday,  May  7,  were : 
11  a.m.  to  1  p.m.,  entire  house  35 
cents ;  1  p.m.  to  5.30  p.m.,  or- 
chestra 50  cents  and  balcony  35  and 
25  cents ;  5.30  p.m.  to  closing,  or- 
chestra 60  cents,  balcony  50  and 
35  cents.  This  brings  this  Keith- 
Albee  high  class  vaudeville  and  pic- 
ture house  to  a  level  on  prices  with 
the  other  first-run  theatres  in  town 
with  a  60  cent  top. 

Mary  Pascor,  assistant  book- 
keeper at  the  New  theatre  office 
here,  has  resigned  to  become  con- 
nected with  a  lawyer's  office. 

Work  has  been  started  on  the 
new  theatre  being  erected  at  Welch, 
W.  Va.,  for  Samuel  Polon  and 
C.  D.  Brewster,  which  will  cost 
about  $100,000.     It  was  designed 


by  Alex  Mahood,  architect,  Blue- 
field,  W.  Va. 

The  Grand  theatre,  Greer,  S.  C, 
was  destroyed  by  fire  recently. 
This  house  was  owned  by  C.  W. 
Drace  and  the  loss  is  estimated  at 
about  $25,000. 

The  Empire  theatre,  Winchester, 
Va.,  owned  by  the  Shenandoah 
Valley  Theatres  Corporation,  of 
which  Isaac  Weinberg  is  the  head, 
is  to  be  remodeled  and  have  an  ad- 
dition built  to  it  costing  about 
$100,000.  The  contract  for  the 
work  has  been  given  to  the  Neilson 
Construction  Company,  Harris- 
burg,  Pa. 

Plans  are  under  way  by  the  En- 
terprise Theatre  Company,  to  build 
a  theatre  to  seat  2,500  persons  to 
measure  120  by  110  feet.  Plans 
were  drawn  by  Milburn,  Heister 
and  Company,  Washington,  D.  C. 


The  Oakford  theatre,  Richwood, 
W.  Va.,  was  one  of  the  buildings 
destroyed  in  a  large  fire  which  de- 
stroyed many  buildings  in  that  city 
recentlv.  The  entire  loss  was  about 
$325,000. 

An  addition  is  to  be  built  to  the 
Lyric  theatre,  Baltimore,  to  cost 
about  $50,000,  from  the  plans  by 
Taylor  and  Fisher,  architects,  of 
this  city.  This  theatre,  managed 
by  J.  Albert  Young,  is  used  for 
concerts,  operas  and  moving  pic- 
ture special  performances.  The 
last  shown  there  were  Kreimhilde 
and  Seigfried. 

The  Liberty  theatre,  Cumberland, 
Md.,  owned  by  Tom  Burke,  is  to 
be  remodeled  and  have  an  addition 
built  to  it  costing  about  $35,000. 
The  plans  were  drawn  by  H.  R. 
Hitchens,  architect,  Cumberland. 

A   lodge  building,   theatre  and 


store  to  be  built  at  Hagerstown, 
Md.,  will  cost  about  $50,000.  It 
is  being  built  by  B.P.O.E.  No.  378 
of  Hagerstown,  after  the  design  of 
C.  E.  Kountz  and  A.  J.  Klinkhart. 

Phillip  J.  Scheck,  part  owner  of 
Keith's  Hippodrome,  here,  is  rap- 
idly completing  the  work  on  the 
Dixie  theatre,  West  Baltimore 
street,  which  he  recently  took  over 
and  which  was  formerly  operated 
by  Nat  Keene.  The  house  is  being 
entirely  remodeled. 

A  large  electric  sign  with  300 
bulbs  going  35  feet  high  has  been 
built  over  the  front  entrance  of  the 
Garden  theatre,  Cumberland,  Md. 

The  Orpheum  theatre,  Ports- 
mouth, Va.,  has  been  leased  to  the 
Theatres  Corporation  of  America 
and  the  company  will  remodel  it,  to 
reopen  as  a  first  run  house,  seating 
1,700  persons. 


St.  Louis 


ANOTHER  drive  to  close  the 
theatres  of  Springfield,  Mo, 
on  Sundays  was  launched  on  May 
6,  when  Paul  Bennett,  a  singing 
evangelist,  filed  complaints  against 
six  local  motion  picture  theatre  op- 
erators. 

Missouri  theatres  and  other 
places  of  amusement  paid  $334,912 
in  internal  revenue  taxes  for  the 
first  nine  months  of  the  present 
fiscal  year,  compared  with  $258,735 
for  the  same  period  the  previous 
year. 

State  Senator  Joseph  Mogler, 
president  of  the  St.  Louis  Motion 
Picture  Exhibitors  League  and 
owner  of  the  Mogler,  Bremen  and 
Excello  theatres  in  North  St. 
Louis,  has  filed  as  a  candidate  for 


Republican  city  committee  man 
from  his  ward. 

Eddie  Peabody,  who  was  sched- 
uled to  take  over  the  master-of- 
ceremonies  job  at  Skouras  Broth- 
ers' Missouri  theatre  on  May  12, 
has  decided  to  stay  on  the  Pacific 
Coast.  His  sudden  decision  forced 
Skouras  Brothers  and  Reeves  Espy, 
publicity  director  for  Skouras  En- 
terprises, to  make  a  hurried  trip  to 
New  York  City  in  search  of  some 
one  to  fill  the  position  formerly  oc- 
cupied by  Brooke  Johns. 

Arthur  Nealy,  master  of  cere- 
monies at  Skouras  Brothers  Mis- 
souri theatre,  was  forced  to  lay  off 
May  2  because  of  a  badly  infected 
hand  and  will  not  be  able  to  return 


for  another  week  or  so.  Freddy 
Bernard  has  taken  over  the  master- 
of-ceremonies  position. 

Mason  Peters,  former  newspaper 
man,  has  been  named  business  man- 
ager of  the  Garden  theatre  on  the 
Olive  street  road  in  St.  Louis 
county. 

J.  Earle  Estes  is  the  new  guest 
organist  of  the  St.  Louis  theatre. 
Grand  and  Delmar  boulevards,  St. 
Louis.  Estes  is  a  native  of  St. 
Louis.  He  joined  the  Orpheum 
Circuit  nine  years  ago. 

Jack  O'Toole,  formerly  St. 
Louis  manager  for  Pathe,  has  en- 
tered the  golf  business  as  the  local 
representative  of  Play  Golf.  He 
has  temporary  quarters  at  3320 
Lindell  boulevard  and  has  installed 


a  full  line  of  golf  paraphernalia. 
Exhibitors  and  others  desiring  to 
improve  their  game  of  golf  should 
consult  Jack,  who  even  has  in 
stock  some  "hole  in  one"  clubs 
which  will  get  the  desired  results 
with  proper  handling  under  favor- 
able conditions. 

Visitors  of  the  week  included 
Mrs.  I.  W.  Rodgers,  Cairo,  111. : 
Bill  Karstetter,  Columbia,  Mo.,  and 
Ted  Yemm,  Duquoin,  111. 

W.  S.  Johns,  father  of  Brooke 
Johns,  former  master  of  cere- 
monies at  the  Missouri  theatre,  St. 
Louis,  Mo.,  died  on  his  son's  farm 
near  Rockville,  Md.,  on  April  28. 
The  elder  Johns  was  67  years  old 
and  had  been  in  ill  health  for 
many  months. 


Cleveland 


THERE  have  been  several 
changes  of  personnel  in  the 
local  Metro-Goldwyn-Mayer  ex- 
change. Frank  Belles  has  resigned 
as  office  manager,  and  Louis  A. 
Freiberg,  formerly  with  Fox  in  Al- 
bany, has  been  appointed  to  succeed 
him.  Arthur  Engelbert,  cashier, 
has  been  succeeded  by  A.  E.  Rohlfs. 
Rohlfs  has  been  with  the  M-G-M 
organization  for  the  past  eleven 
years. 

Jack  Gardner,  of  Toledo,  figured 
in  the  real  estate  transactions  of  his 
city  last  week  when  he  bought  the 
Artcraft  theatre  from  W.  L.  Beck- 
ham. 

In  Ashland,  Ohio,  the  Sunday 
movie  antagonists  have  broken  out 
again.  The  ministerial  association  . 
has  called  a  mass  meeting  to  get 


the  majority  opinion  of  the  citizens 
in  regard  to  Sunday  movies.  Ex- 
hibitors of  Ashland,  no  less  active, 
are  also  calling  a  mass  meeting  in 
the  expectation  that  they  will  get 
the  larger  crowd. 

Jack  Flanigan,  of  Tri-State  Mo- 
tion Pictures,  and  Pathe  camera- 
man, was  in  New  York  at  the  time 
of  the  public  reception  in  honor  of 
the  Bremen  flyers  and  participated 
in  getting  News  Reel  pictures  of 
them.  Flanigan  also  got  their  pic- 
tures while  in  Cleveland  and  had 
them  on  the  screen  the  same  day 
on  which  they  were  in  the  city. 

The  Cleveland  Motion  Picture 
Exhibitors  Association  held  an  or- 
ganization meeting  last  Thursday. 
William  James,  president  of  the 


M.P.T.O.  of  Ohio,  and  P.  J.  Wood, 
business  manager  of  the  M.P.T.O. 
of  Ohio,  were  present  from  Colum- 
bus. The  association  was  particu- 
larly interested  in  discussing  the 
possibilities  of  a  state  law  being 
introduced  which  would  make  it 
compulsory  for  every  exhibitor  to 
use  a  safety  device  on  projection 
machines  before  obtaining  an  oper- 
ating license.  Such  a  law  exists  in 
Philadelphia,  and  it  is  rumored  that 
an  effort  will  be  made  to  introduce 
a  similar  law  in  other  states.  Cleve- 
land and  the  Ohio  state  exhibitor 
organization  are  taking  time  by  the 
forelock  and  are  laying  plans  to 
prevent  such  a  law  from  being  in- 
troduced in  Ohio. 

William  James,  president  of  the 
M.P.T.O.  of  Ohio,  is  secretary  of 


the  Know  Ohio  Week,  starting 
May  20,  set  aside  to  educate 
Ohioans  as  to  the  growth,  industry 
and  possibilities  of  Ohio.  Governor 
Donahey  is  president  of  the  move- 
ment. 

Louis  Isreal's  Standard  theatre, 
Prospect  avenue  and  East  Ninth 
street,  suffered  about  $1,200  dam- 
ages from  fire  one  day  last  week. 
The  fire  started  in  the  projection 
room.  Two  reels  of  film  were  de- 
stroyed, two  motion  picture  projec- 
tion machines  were  damaged,  and 
the  building  was  slightly  damaged. 
The  house  was  closed  for  a  few 
hours  only,  until  mechanical  re- 
pairs on  the  projectors  could  be 
made.  Henry  Lieb,  4880  East  85th 
street,  operator,  escaped  without  in- 
jury. 


May    19,    19  28 


171.3 


New  York  &  New  Jersey 


1"*HE  coming  of  the  summer 
months  has  prompted  the  man- 
agement of  the  Park  Theatre,  44th 
Street  and  5th  Avenue,  Brooklyn, 
to  side-track  from  its  present  pic- 
ture and  vaudeville  policy,  and  run 
instead  stock  burlesque  and  photo- 
plays. 

The  Plaza,  Heights  Theatre  Cor- 
poration house,  located  on  High 
Street,  Brooklyn,  has  undergone  a 
change  of  management,  with  C. 
Bevilacqua  succeeding  Billy  Mar- 
row. 

Harry  Nesdler  is  the  new  man- 
ager of  the  Fortway,  an  inde- 
pendent house,  located  on  Fort 
Hamilton  Parkway,  Brooklyn. 

The  Eden  Theatre,  at  201  At- 
lantic Avenue,  Brooklyn,  formerly 
operated  by  the  Gencll-Pelkiner- 
Horowitz  circuit,  and  which  has 
been  temporarily  closed,  will  re- 
open soon  under  a  new  banner. 

For  the  third  time,  ownership  of 
the  Floral  Park  Theatre,  Floral 
Park,  L.  I.,  a  practically  new  house, 
has  changed  hands.  H.  O'Neil, 
who  originally  built  the  theatre, 
has  taken  it  over  from  the 
Schwartz  Circuit.  Michael  Blinn 
was  the  first  owner. 

Hymie  Bloom  has  been  appointed 
manager  of  the  Major  Theatre,  an 
independent,  located  on  Canal  St. 
Bloom  fills  the  place  formerly  oc- 
cupied by  P.  Doblin. 

The  new  State  Theatre,  West 


Orange,  New  Jersey,  owned  by 
Mrs.  Bogcnstcin,  will  be  opened 
sometime  in  June,  under  the  man- 
agement of  Jack  Halpern,  formerly 
of  the  Savoy  in  West  Orange. 

According  to  rumors  along  the 
curb,  Max  Kramer  will  erect  a 
new,  modernly-equipped  theatre  on 
First  Avenue,  between  55th  and 
56th  Streets. 

Closed  for  several  months,  the 
Linden  Theatre,  Linden,  N.  J., 
formerly  owned  by  George  Slatter, 
was  reopened  last  week  by  Aaron 
and  Benjamin  Chausmin  under  the 
name  of  St.  George. 

Morris  Needles,  owner  of  the 
Park  West  Theatre,  99th  Street 
and  Columbus  Avenue,  is  back  in 
New  York  again  after  a  long  holi- 
day in  the  South,  where  he 
acquired  an  enviable  coat  of  tan 
and  a  hard-earned  rest. 

Two  new  links  will  be  added  to 
the  fast  growing  chain  of  Pollak 
and  Bratter  theatres,  with  the  open- 
ing very  soon  of  their  Dobbs  Ferry, 
N.  Y.,  house,  and  another  at  Rail- 
way, N.  J.,  in  the  early  summer. 

Another  installation  of  Vitaphone 
has  been  reported,  this  time  by 
Manager  Louis  La  Rocca,  of  the 
Park  Plaza,  a  Lask  and  Greenberg 
house,  located  at  Tremont  and  Uni- 
versity Avenues,  the  Bronx.  La 
Rocca  announced  the  initial  presen- 
tation a  huge  success. 

Julius  Wolfe,  formerly  owner  of 


the  Miller  Theatre,  Saratoga  Ave- 
nue, Brooklyn,  is  now  operating  the 
Bay  Theatre,  Bath  Ave.  and  20th 
St.,  which  he  recently  purchased 
from  W.  Weinberg.  Weinberg,  it 
is  believed,  will  retire  from  the 
show  business  for  a  while. 

"Chick"  Meehan,  prominent  New 
York  University  football  coach, 
dropped  in  at  the  Pathe  Exchange 
last  week,  and  gave  the  boys  some 
new  pointers  on  exhibitor  "touch- 
downs.'' "Chick's"  main  purpose 
in  the  visit  was  to  discuss  the  pro- 
duction of  his  second  series  of  foot- 
ball shorts  for  Pathe  distribution. 

The  Bronx  will  boast  of  another 
new  and  finely-equipped  theatre, 
with  the  opening,  about  May  30th, 
of  the  Tuxedo,  at  Gun  Hill  Road 
and  Jerome  Avenue.  The  house 
will  open  under  the  direction  of 
Morris  Blinders. 

Katherine  Esposito,  New  York 
booker  at  Pathe  Exchange,  is  the 
happy  winner  of  the  ,S100  first  prize 
in  the  bookers'  contest  recently  held 
by  that  company. 

Marccll  Goodwin  has  been  ap- 
pointed by  Harry  Taub  as  assistant 
manager  of  the  Tivoli  Theatre, 
Borough  Hall,  Brooklyn. 

Isaac  Katz,  President  of  85  Cort- 
landt,  Inc.,  has  sold  the  Cortlandt 
Theatre  to  the  Marilyn  Amusement 
Corporation,  of  which  M.  Hausener 
is  President,  and  B.  Guttman, 
Treasurer. 


Since  his  purchase  of  the  State- 
Theatre,  Boonton,  N.  J.,  from  Mr. 
Sobelson,  M.  Snapper  has  opened 
the  house  one  day  a  week,  on 
Saturday,  because  of  poor  business. 

The  Auditorium  Theatre,  High- 
land, New  Jersey,  formerly  an  M 
&  G  enterprise,  has  been  trans- 
ferred to  Marian  Black. 

New  theatres  that  will  open  in 
the  near  future  arc:  the  Mayfair, 
Hillside.  N.  J.;  the  Park,  Roselle 
Park,  N.  J.,  by  Mr.  Segal ;  and  the 
Cameo  Theatre,  Nutley,  N.  J.,  by 
Louis  Gold. 

Abe  Peshkin,  who  formerly  con- 
ducted the  Manhattan  Theatre, 
Greenpoint,  has  acquired  the  Colo- 
nial Theatre,  7415  5th  Avenue, 
Brooklyn,  from  H.  Blinderman. 

The  Tuxedo  Motion  Picture  Cor- 
poration has  sold  its  Tuxedo  Thea- 
tre, located  at  42nd  Street  and  3rd 
Avenue,  to  John  Yafiades. 

Francis  H.  Robertson  is  now 
owner  of  the  Art  Theatre,  57th 
Street  and  7th  Avenue,  Brooklyn. 

The  Palace  Theatre.  Huntington, 
L.  L,  has  recently  passed  into  the 
hands  of  the  A.  H.  Schwartz  cir- 
cuit. 

Mecca  Theatre,  at  441  East  Nth 
Street,  owned  by  Al  Harston,  has 
changed  hands,  and  is  now  the 
property  of  the  14th  Street  Mecca 
Corporation,  T.  Kausman,  Presi- 
dent and  M.  Kausman,  Secretary. 


South  East 


MRS  .  R.  B.  WILBANKS, 
whose  husband  is  the  local 
Paramount  manager,  was  recently 
in  Atlanta  visiting  relatives. 

Rufus  A.  Davis,  of  National 
Theatre  Supply  Company,  has  sold 
his  interest  in  the  Iris  theatre, 
Salisbury,  N.  C,  to  Mrs.  Phelps 
Sasseen. 

The  Charlotte  Paramount  Fa- 
mous Lasky  office  won  first  place 
in  the  company's  recent  sales  drive. 
Cash  prizes  were  awarded  at  the 
convention  in  Washington,  D.  C, 
last  week. 

The  Wonderland  theatre,  Dur- 
ham, N.  C,  which  closed  April  30, 
having  been  condemned  by  city  and 
state  authorities,  is  being  remodeled 
and  will  open  in  two  or  three 
weeks. 

Mrs.  Marion  G.  Wrenn,  secre- 
tary of  the  Charlotte  Film  Board 
of  Trade,  left  last  week  for  the 
convention  of  secretaries,  film 
boards  of  trade,  which  will  be  held 
in  Los  Angeles. 

Announcement  was  made  Mon- 
day, April  23,  of  the  marriage  of 
J.  O.  Mock  and  Mrs.  Mary  Conk- 
wright,  which  took  place  Saturday. 
April  7.  Mrs.  Mock  is  connected 
with  the  Paramount  office  and  Mr. 
Mock  is  with  Educational's  ex- 
change as  booker.  The  marriage 
came  as  quite  a  surprise  to  their 


many  friends  in  the  film  industry. 

The  Strand  theatre,  Charlotte, 
N.  G,  has  been  leased  by  Miss 
Grace  Brown,  of  Charlotte,  and  F. 
L.  Brown,  of  Columbia,  S.  C,  for 
a  period  of  five  years.  The  plan  is 
to  put  on  light  musical  comedies, 
vaudeville  and  good  pictures  at  the 
Strand.  The  Strand  will  be  com- 
pletely renovated,  with  repainting 
and  redecorating  and  put  in  first 
class  shape. 

Among  visitors  in  Charlotte  last 
week  were  W.  S.  Freezer,  Badin 
theatre,  Badin,  N.  C. ;  S.  W.  Wil- 
liamson, Majestic  theatre,  Camden, 
S.  C. ;  Messrs.  Beam  and  Plum- 
mer,  of  Beam  and  Plummer  Enter- 
prises, Shelby,  N.  C. ;  V.  D. 
Humphries,  Lyric  theatre,  Bishop- 
ville,  S.  C. ;  C.  I.  Gresham,  Art- 
craft  theatre,  Mooresville,  N.  C, 
and  J.  R.  House,  Victory  theatre, 
Mooresville,  N.  C. 

F.  A.  Lcatherman  returned  to 
Atlanta  last  Monday  from  a  trip 
north. 

William  G.  Minder,  southeastern 
division  manager  of  TifTany-Stahl 
Productions,  with  headquarters  in 
Atlanta,  left  last  week  for  the 
Florida  territory. 

Announcement  is  made  from  the 
offices  of  Milton  Starr,  at  Nash- 
ville, Tenn.,  that  three  new  theatres 


have  just  been  acquired  by  the 
Starr-Scales  Circuit.  These  new 
acquisitions  by  this  circuit  are  the 
Liberty  theatre  of  Greenville,  S.  G, 
the  Eagle  theatre  of  High  Point, 
N.  C,  and  the  New  Gem  theatre  of 
Reidsville,  N.  C.  With  the  taking 
on  of  these  houses,  the  Starr-Scales 
Circuit  gains  national  recognition 
as  the  largest  circuit  of  Negro 
theatres  in  the  country. 

The  Starr-Scales  Circuit  now 
controls  the  following  theatres : 
The  Bijou  theatre  and  Lincoln 
theatre  of  Nashville,  Tenn. ;  the 
Lincoln  theatre  of  Winston  Salem, 
N.  C. ;  the  Lenox  theatre  of 
Augusta.  Ga. ;  the  Lincoln  theatre 
of  Charleston,  S.  C. :  the  Royal 
theatre  of  Columbia,  S.  C. ;  the 
Lincoln  theatre  of  New  Bern. 
N.  C. ;  the  Palace  theatre  of  Ensley, 
Ala. ;  the  Liberty  theatre  of  Green- 
ville, S.  C. :  the  New  Gem  theatre 
of  Reidsville.  N.  C,  and  the  Eagle 
theatre  of  High  Point,  N.  C. 


Cincinnati 


AMONG  the  recent  managerial 
changes  in  central  Ohio  is  the 
appointment  of  Thomas  H.  Ealand, 


who  has  taken  charge  of  Loew's 
and  United  Artists'  Broad  theatre, 
at  Columbus,  Ohio.  Ealand  suc- 
ceeds Charles  F.  Burns,  who  is  re- 
turning to  the  home  office  in  New 
York. 

The  Star  theatre,  Eaton,  Ohio,  is 
being  extensively  improved.  An 
addition  will  be  built  at  the  rear 
of  the  house,  and  a  modern  heating 
plant  will  be  installed.  The  in- 
terior will  be  entirely  redecorated, 
and  a  new  front  will  be  built. 

The  Rex  theatre,  Ashland,  Ohio, 
is  all  "lit  up"  with  a  new  screen 
of  the  reflector  type,  which  Man- 
ager Harry  Carl  recently  installed. 

The  Ohio  theatre.  Mansfield, 
Ohio,  recently  featured  the  local 
high  school  band  of  eighty  mem- 
bers as  an  added  attraction  to  the 
regular  program. 

The  Majestic,  Mansfield,  Ohio, 
has  reduced  the  admission  scale,  the 
new  schedule  being  10  and  15  cents 
for  afternoons,  and  10  to  25  cents 
for  evening  performances. 

Samuel  Gorrell,  veteran  film 
salesman,  has  been  appointed  man- 
ager of  Security  Picture  Exchange 
in  Cincinnati. 


1714 


Motion    Picture    N  cws 


New  England 


J FRANK  SHEA,  division  sales 
•  manager  for  F.  B.  0.  on  the 
West  Coast  and  formerly  sales 
manager  at  Boston  for  Paramount, 
was  a  visitor  to  Boston  for  sev- 
eral days.  He  came  east  to  attend 
the  F.  B.  O.  convention  sessions 
at  Chicago. 

Martha  Ferris,  secretary  of  the 
New  England  Film  Board,  left 
early  last  week  for  Los  Angeles 
to  attend  the  secretaries  convention 
there. 

Harry  F.  Campbell,  district  man- 
ager of  the  Fox  exchange,  Boston, 
was  in  New  York  for  several  days 
last  week. 

The  Union  Hill  theatre  at  Glou- 
cester, Mass.,  which  has  been  run- 
ning stock,  will  show  an  all  comedy 
picture  bill  every  Sunday  in  the  fu- 
ture and  run  stock  the  rest  of  the 
week. 

George  Haley  has  resigned  as 
manager  of  the  Morton  theatre  in 
Dorchester  and  is  succeeded  there 
by  Al  Lourie,  formerly  manager 
of  the  Franklin  Park  theatre,  Bos- 
ton. A.  Pinanski,  formerly  assist- 
ant manager  at  the  Franklin  Park 
theatre,  has  been  advanced  to  man- 
ager of  that  theatre. 

E.  A.  "Doc"  Golden  sails  this 


week  from  New  York  for  Russia 
in  the  interest  of  American  films 
in  that  country.  He  will  be  absent 
about  six  weeks.  He  was  formerly 
head  of  First  Division  Films,  Bos- 
ton, until  it  was  taken  over  by  H. 
A.  Segal.  Mr.  Segal  will  now  dis- 
tribute First  Division  Films  for 
New  England  from  his  exchange  at 
46  Church  street,  Boston. 

The  Elm  theatre  at  West  Spring- 
field, Mass.,  opened  Monday  night 
for  the  season.  Ed.  Knight  is  the 
manager. 

Harold  Keegan  of  the  Rialto  the- 
atre at  Waterbury,  Vt.,  was  in  Bos- 
ton last  week  for  the  first  time 
since  the  floods  of  last  fall. 

Walter  Murphy  and  Ray  S. 
Averill  are  to  manage  the  Capitol 
and  Crown  theatres  in  New  Lon- 
don, Conn. 

John  Carey  has  opened  the 
Strand  theatre  at  Oakland  Beach, 
R.  I.  This  is  the  second  theatre  to 
open  at  this  resort  this  month. 

The  Mystic  theatre  at  Maiden, 
operated  jointly  by  the  Gree-Eilen- 
burg  and  Ramsdell  Brothers  inter- 
ests, has  closed  for  the  summer. 
It  will  reopen  about  Labor  Day. 

Edward  Anderson  of  First  Na- 
tional exchange  has  returned  after 
an  extended  vacation  and  is  cover- 


ing New  Hampshire  and  Vermont 
for  that  company. 

Nate  Ross,  formerly  of  the  First 
National  staff  at  Boston,  has  been 
appointed  branch  manager  for 
United  Artists  at  St.  John,  N.  B.,- 
and  left  during  the  week  to  take 
charge  there.  He  is  the  second 
Boston  salesman  to  be  named 
branch  manager  for  a  Canadian 
exchange,  Ralph  Quive  formerly  of 
Pathe,  having  been  named  a  week 
ago  to  take  charge  of  United  Ar- 
tists exchange  at  Winnipeg. 

Ann  Rolfe  of  the  inspection  de- 
partment at  First  National  has  suf- 
ficiently recovered  her  health  after 
hospital  treatment  to  return  to  her 
home.  She  has  decided  not  to  re- 
turn to  the  film  business. 

A.  P.  "Del"  Bibber,  sales  mana- 
ger of  First  National  exchange  at 
Boston,  has  resigned.  He  suffered 
a  long  illness  during  the  winter  and 
had  returned  to  his  desk  about  a 
month  ago.  He  will  take  a  long 
vacation  and  will  devote  most  of 
his  spare  time  to  managing  his  the- 
atre at  Portland  Spring,  Me. 

William  Kelley,  salesman  in  the 
Boston  territory  for  American  Fea- 
ture Films,  is  covering  the  ground 
in  his  new  Nash. 

Manager  Bianchi  of  the  Globe 


theatre  at  St.  Johnsbury,  Vt.,  was 
a  visitor  to  Boston  recently. 

The  Lincoln  theatre  at  Quincy 
Point,  Mass.,  has  closed  indefinitely. 

George  A.  Smith  has  been  ap- 
pointed manager  at  the  Capitol  the- 
atre at  Somersville.  He  was  for- 
merly assistant  at  the  Revere  the- 
atre in  Revere.  Before  coming 
East,  he  was  located  with  the  Bala- 
ban-Katz  interests  in  Chicago  and 
the  Publix  theatres  in  Georgia. 

Assistant  General  Manager  Har- 
old Messiter  of  New  York  is  in 
charge  of  the  New  England  terri- 
tory for  Universal  Chain  Theatres 
temporarily.  He  expects  to  remain 
in  New  England  for  several  weeks. 

The  Pastime  theatre  at  Chicopee, 
Mass.,  closed  last  Saturday  for  the 
summer  and  will  reopen  about  La- 
bor Day.  The  Casino  theatre  at 
Boston  also  closed  last  Saturday 
for  the  summer. 

The  Elm  theatre  at  North  Attle- 
boro  is  soon  to  close  temporarily, 
it  is  understood,  for  the  purpose  of 
making  some  extensive  improve- 
ments in  the  house. 

The  Riverside  theatre,  Medford, 
has  adopted  a  new  policy.  It  will 
run  double  features  with  two 
changes  of  program  weekly.  Vaude- 
ville has  been  discontinued. 


Canada 


THE  1928  convention  of  the 
eastern  managers  of  Famous 
Players  Canadian  Corp.,  Toronto, 
will  be  held  at  Toronto,  July  17 
and  18,  under  the  direction  of 
Clarence  Robson,  Eastern  Division 
manager.  The  Western  Canadian 
convention  will  be  held  at  Banff 
Springs,  Alberta,  on  July  6  and  7, 
with  H.  M.  Thomas,  Toronto, 
Western  Division  manager,  in 
charge.  N.  L.  Nathanson,  manag- 
ing director ;  T.  G.  Bragg,  comp- 
troller ;  John  Arthur,  supervisor  of 
music ;  Sam  dePass  and  other  of- 


ficials of  the  company  will  conduct 
the  discussions. 

Famous-Players  now  owns  or 
controls  some  135  theatres  in  the 
Dominion  and  practically  all  man- 
agers will  attend  either  one  or 
other  of  the  company  conventions. 

J.  B.  Bickell,  of  Toronto,  vice- 
president  of  Famous  Players  Can- 
adian Corp.,  has  become  a  director 
of  the  Canadian  Bank  of  Com- 
merce. Mr.  Bickell  is  widely 
known  for  his  mining  and  other 
business  activities,  being  president 
of  famous  mines  operated  by  the 


Mclntyre-Porcupine  Mines,  Lim- 
ited, and  Castle-Tretheway  Mines, 
Limited,  and  a  director  of  other  in- 
dustrial companies. 

The  Empress  theatre,  a  hand- 
some new  cinema  on  Sherbrooke 
street  west,  Montreal,  seating  1,800, 
was  formally  opened  May  19  with 
a  combination  policy  of  pictures 
and  vaudeville. 

The  interior  of  Loew's  theatre, 
Toronto,  Ontario,  is  being  prac- 
tically rebuilt  under  the  direction 
of  the  architectural  firm  of  Thos. 
W.  Lamb,  New  York,  under  whose 


direction  the  theatre  was  erected 
in  1913. 

A  new  Wurlitzer  organ  has  re- 
placed the  original  organ  which 
was  burned ;  a  much  larger  or- 
chestra pit  has  been  constructed  to 
accommodate  a  concert  orchestra ; 
the  boxes  have  been  redesigned  and 
other  important  changes  made.  In 
the  meantime.  Manager  J.  Bern- 
stein is  conducting  regular  per- 
formances in  the  Winter  Garden, 
which  is  situated  above  the  dam- 
aged theatre,  the  building  being  of 
the  double-deck  type. 


Atlanta 


JUDGING  from  the  reception 
which  Atlanta  accorded  the  re- 
modeled Rialto  last  Monday,  and 
throughout  the  week,  it  seems  cer- 
tain that  the  theatre  has  guaran- 
teed its  future  popularity  for  a 
long  time  to  come  with  the  new 
policy  embracing  Vitaphone  and 
Movietone  synchronized  pictures. 
Wherefore,  congratulations  are  in 
order  for  Publix,  and  for  Manager 
W.  T.  Murray,  who  has  devoted 
himself  untiringly  to  the  task  of 
maintaining  the  Rialto  popularity. 

W.  Ray  Johnston,  president  of 
the  Rayart  Pictures  Corporation, 
spent  last  Saturday  in  Atlanta  in 


conference  with  Arthur  C.  Brom- 
berg,  head  of  the  Arthur  C.  Brom- 
berg  Attractions.  , 

News  reached  Film  Row  last 
week  that  Major  John  W.  Quill ian, 
who  was  formerly  president  of  En- 
terprise Film  Corporation,  has 
sailed  for  France  on  business. 

C.  C.  Jordan,  formerly  operator 
of  the  Arcade  theatre,  Kissimee, 
Fla.,  was  in  Atlanta  last  week  ne- 
gotiating the  taking  over  of  the 
Del  Ray  theatre,  Del  Ray,  Fla. 

Carl  Cape,  of  the  Colonial  the- 
atre, Buford,  Ga.,  spent  last  Thurs- 
day in  Atlanta. 

Walter  Bracken,  of  the  Calla- 


han theatre,  Bambridge,  Ga.,  was 
a  recent  visitor  to  Film  Row. 

P.  J.  Henn,  of  the  Bonita  theatre, 
Canton,  Ga.,  also  visited  the  film 
exchanges. 

R.  J.  Barnes,  formerly  represent- 
ative for  United  Artists,  joined  the 
sales  force  of  Fox  last  week.  He 
will  cover  the  company's  Alabama 
territory. 

W.  W.  Anderson,  manager  of 
Pathe's  Atlanta  branch,  made  a  trip 
to  Savannah  last  week. 

W.  E.  Dowdy,  of  the  Canal 
Point  theatre.  Canal  Point,  Fla., 
was  a  recent  caller  among  the  ex- 
changes. 


The  Atlanta  Joint  Board  of  Ar- 
bitration considered  and  disposed 
of  approximately  twenty-five  cases 
at  its  regular  meeting,  held  recently 
in  the  offices  of  the  board  at  101 
Marietta  street,  Atlanta. 

Paul  A.  Strachan,  salesman  for 
Pathe  connected  with  the  Memphis 
branch,  was  in  Atlanta  last  week, 
having  returned  to  the  city  on  ac- 
count of  the  illness  of  his  wife. 

A  social  event  of  interest  was 
the  Howard  theatre  and  Metro- 
Goldwyn-Mayer  Club  dance,  held 
at  the  Henry  Grady  Hotel  last 
Saturday  night. 


May    19,  1928 


1715 


Kansas  City 


TO  own  a  theatre  lobby  is  a  good 
form  of  investment,  it  was 
proved  by  real  estate  records  in 
Kansas  City  last  week.  A  20-foot 
strip  of  land  occupied  by  the  en- 
trance and  long  lobby  of  the  Pan- 
tages  theatre,  motion  picture  and 
vaudeville  house,  is  under  lease  to 
the  theatre  for  eighty-six  years  at 
a  net  rental  of  $5,000  a  year.  Al- 
bert Schoenberg,  fee  owner,  sold 
that  narrow  strip  last  week  to 
Kline's,  Inc.,  of  Kansas  City,  for 
$95,000.  That  corporation  bought 
it  at  a  sound  investment,  netting 
slightly  better  than  5  per  cent. 

At  last  the  annual  exhibitors- 
distributors  baseball  game  has  been 
set  for  the  first  week  in  June.  All 
erstwhile  players  who  are  em- 
ployed by  exchanges  have  been  re- 
quested to  report  to  Tom  Byerle  of 
the  First  National  exchange. 

About  fifty  delegates  of  the 
West  and  Middle  West  attended 
the  sales  convention  of  M-G-M  at 
the  Hotel  Baltimore,  Kansas  City, 
recently.  The  new  product,  new 
exploitation  ideas  and  advertising 
campaigns  were  discussed.  Felix 
Feist,  general  sales  manager,  was 
in  charge  of  the  meeting,  which 


was  attended  by  several  home  office 
executives',  division  managers  and 
branch  managers. 

The  Ritz  theatre,  suburban 
house  of  Kansas  City,  was  bought 
last  week  by  Dr.  Nathan  Zoglin 
from  Oscar  Litwin.  The  theatre 
occupies  a  corner  site,  57  x  120 
feet.  The  property  was  sold  sub- 
ject to  a  lease  with  three  years  to 
run,  which  contains  an  option  of  a 
5-year  extension. 

Topeka,  Kas.,  is  to  have  a  negro 
theatre,  it  has  been  announced.  A 
building  permit  has  been  granted  to 
Ben  Kross,  and  the  National  The- 
atre Company,  of  which  M.  W. 
Jencks  is  president,  will  lease  the 
theatre. 

Nat  Levine,  producer  of  several 
serials ;  N.  S.  Shiren,  home  office 
auditor  for  Tiffany-Stahl,  and  Al 
Steffes  were  Kansas  City  visitors 
recently. 

A.  A.  Renfro,  formerly  of  the 
Pathe  staff  in  Oklahoma  City,  has 
joined  the  Paramount  sales  force 
in  Kansas  City. 

C.  A.  Schultz,  manager  of  the 
Midwest  Distributors,  Inc.,  was 
hustling  in  the  territory  last  week. 


as  was  Beverly  Miller  of  the  Na- 
tional Screen  Service. 

The  Motion  Picture  Machine 
Operators'  local  union  No.  170  in 
Kansas  City  gained  some  front 
page  publicity  in  daily  newspapers 
last  week  when  the  union  voted 
unanimously  in  favor  of  municipal 
bonds,  which  were  voted^  on  by 
citizens. 

The  Orphcum  theatre,  first  run 
and  vaudeville  house  of  Kansas 
City,  closed  its  season  last  week. 

After  a  battle  which  has  lasted 
more  than  a  year,  it  looks  as 
though  the  Sunday  closing  question 
in  Herington,  Kas.,  is  to  come  to  a 
decision.  Recently  C.  L.  McVey, 
exhibitor,  opened  his  house  for  five 
consecutive  Sundays,  then  volun- 
tarily closed  on  Sundays  for  two 
weeks  and  "put  his  ear  to  the 
ground"  in  order  that  he  might 
sense  the  public  pulse.  Ministers 
adopted  a  resolution  condemning 
the  shows  and  citing  the  fact 
that  there  was  a  state  law  against 
such  performances.  McVey  came 
back  with  the  announcement  that 
there  was  no  law  specifying  it  il- 
legal to  operate  a  motion  picture 
show  on  Sunday,  any  more  than 


there  was  a  statute  which  prohibited 
an  organist  in  a  church  from  work- 
ing for  pay  on  Sundays.  The  "blue 
labor  law"  makes  both  unlawful, 
he  said.  The  law,  however,  rarely 
has  been  enforced. 

So  McVey  is  going  to  leave  the 
entire  matter  to  the  citizens  of  the 
little  town.  If  the  majority,  by 
"mouth  to  mouth"  vote,  appear  in 
favor  of  Sunday  shows,  there  will 
be  Sunday  shows.  Otherwise, 
there  will  be  none. 

A  new  Wicks  pipe  organ  has 
been  installed  in  the  Douglas  the- 
atre, Lees  Summit,  Mo.,  by  the  J. 
W.  Jenkins'  Sons,  Kansas  City  dis- 
tributors. 

The  Temple  theatre,  Yates  Cen- 
ter, Kas.,  has  been  purchased  by  J. 
M.  Hobbs  from  H.  Fuhrer. 

The  Isis  theatre,  Alton,  Mo., 
which  has  been  closed  on  account 
of  a  smallpox  epidemic,  has  been 
re-opened. 

The  Kansas  City  First  National 
branch  held  a  golf  tournament  all 
of  its  own  at  the  Lake  wood  Golf 
and  Country  Club,  Kansas  City,  on 
May  15,  according  to  Tom  Byerle, 
branch  manager. 


Buffalo 


BILL  TISIIKOFF.  who.  with 
M.  Fogel,  operates  the  Web- 
ster theatre  in  Rochester,  was  in 
town  last  week  and  took  occasion 
to  spike  reports  that  the  house  was 
closing  down, 

Dick  Walsh,  head  of  the  poster 
department  of  the  Metro-Goldwyn- 
Mayer  exchange,  has  been  pro- 
moted to  salesman. 

Fred  Zimmerman,  chief  of  the 
Theatrical  Utilities  Enterprises  of- 
fices here,  has  recovered  from  an 
attack  of  influenza. 

Buffalo's    contribution    to  the 


National  Vaudeville  Association 
drive  was  greater  this  year  than 
ever  before,  according  to  a  letter 
last  week  to  H.  M.  Addison,  presi- 
dent of  the  Buffalo  Theatre  Mana- 
gers' Association,  from  E.  F.  Al- 
bee.  Theatres  that  participated  in 
the  drive  here  included  Shea's  Buf- 
falo, Great  Lakes,  Shea's  Hippo- 
drome, Loew's,  and  the  I>afayette. 

R.  C.  Fox,  head  of  the  exchange 
bearing  his  name,  made  a  trip  to 
Rochester  last  week. 

Leo  Murphy,  formerly  of  Pathe 
and  Tiffany,  is  now  with  F.  B.  O., 


covering  Niagara  and  Erie  coun- 
ties. 

M.  L.  Osborne  of  Fredonia  was 
a  visitor  to  film  row  last  week. 
Other  out-of-town  exhibitors  who 
were  here  during  the  week  included 
Max  Fogel  of  the  Princess  theatre 
at  Rochester  and  Mr.  Stahley  of 
the  Monroe  theatre  in  Rochester. 
Rumor  has  it  that  Mr.  Fogel  is 
contemplating  closing  his  theatre  at 
the  end  of  this  month  for  about  six 
weeks  to  carry  out  some  alterations 
and  enlarge  the  house. 

Ed  Walsh,  who  recently  resigned 


from  First  National,  has  joined  F. 
B.  O.  in  the  Syracuse  territory. 

L.  E.  Chamberlin,  of  Batavia. 
of  the  New  Aerial  theatre,  paid 
film  row  a  visit. 

Bobby  Albert,  of  Lancaster,  with 
the  co-operation  of  some  of  the  the- 
atre managers,  put  on  a  show  with 
movies  and  several  stage  acts  for 
the  inmates  of  the  county  jail  last 
week. 

Miles  Cohen  of  the  Majestic  the- 
atre at  Jamestown  was  a  recent  vis- 
itor at  the  exchanges. 


Detroit 


WARNINGS  have  been  issued 
to  theatrical  staff  members 
in  several  downtown  houses,  follow- 
lowing  complaints  against  pick- 
pockets. Last  week,  one  woman 
was  robbed  of  a  $390  check  and 
seven  others  reported  the  loss  of 
small  amounts  of  money. 

An  attempt  to  pass  a  $20  bill 
was  thwarted  by  Catherine  Porter, 
cashier  at  the  Madison  theatre,  last 
Sunday  evening.  Catherine  noticed 


the  counterfeiter  about  to  leave 
the  theatre  before  having  passed 
into  the  interior.  She  became  sus- 
picious and  notified  police,  who  ap- 
prehended the  crook. 

B.  F.  Keith's  Temple,  for  many 
years  a  landmark  in  this  locality, 
has  been  closed  indefinitely.  First 
run  pictures  booked  at  that  house 
will  hereafter  be  presented  in  the 
Uptown,  the  remaining  K-A  enter- 
prise. 


Joe  Lee,  press  agent  who  pre- 
sided at  the  Oriental  for  several 
months,  has  resigned  to  join  Harry 
Carey  and  will  tour  as  business 
manager  through  the  I^atin  Ameri- 
can countries. 

E.  H.  Forbes,  well  known  to  ex- 
hibitors in  the  territory  of  the  De 
troit  National  Theatre  Supply  Co. 
branch,  has  taken  over  the  duties 
of  branch  manager.  He  succeeds 
R.  G.  Colvin,  who  has  been  trans- 


ferred to  Kansas  City  as  sales  rep- 
resentative for  the  state  of  Kansas. 
Joe  O'Neill,  former  office  manager 
at  Omaha,  will  fill  the  vacancy 
left  by  Forbes. 

Glenn  Harris,  formerly  manager 
of  the  Capitol  theatre  in  Owosso, 
has  been  appointed  manager  of  the 
Wuerth  in  Ann  Arbor,  Mich.  For 
the  past  14  years,  Harris  has  been 
connected  with  the  Butterfield  or- 
ganization. 


UNIFORMS  attaches  COSTUMES  s^Si  BROOKS  ;437T  BX' 


1716 


Motion    Picture  News 


Dallas 


IP  A.  TOMES,  manager  of  the 
•  Dallas  Educational  exchange, 
will  leave  next  week  for  the  con- 
vention at  Montreal,  Canada,  and 
will  be  away  from  the  office  about 
two  weeks. 

E.  H.  Kleinert,  musical  director 
of  the  Melba  theatre,  was  married 
recently  to  Miss  Ann  Leaf  of  Los 
Angeles,  former  feature  organist 
of  the  Metropolitan  theatre  of  Los 
Angeles.  Mr.  Kleinert  has  been 
appointed  divisional  supervisor  of 
Vitaphone  music  for  Publix  with 
headquarters  at  the  Melba  theatre, 
Dallas. 

Walter  C.  Crosbie,  managing  di- 
rector of  the  Majestic  theatre,  was 
host  recently  to  250  orphans. 
Toto,  the  celebrated  clown,  made  a 
big  hit  with  the  kiddies. 

John  J.  Friedl,  district  manager 
of  Publix  theatres,  and  A.  Hadyn 
Mason,  managing  director  of  the 
Palace  theatre,  announced  that 
$200,000  will  be  spent  in  improving 
the  Palace  theatre.  Work  will  start 
around  June  1st  and  should  be 
completed  about  July  15th.  The 


front  and  lobby  of  the  theatre  will 
be  widened  and  given  an  ornate 
appearance,  a  new  electric  sign,  said 
to  be  the  largest  in  the  South,  will 
be  erected,  and  new  ultra-modern 
electric  stage  equipment  will  be  in- 
stalled. The  dressing  rooms  will 
be  constructed,  and  new  furnishings 
and  carpets  will  be  purchased,  and 
new  scene  shifting  apparatus  will 
be  installed.  The  unusually  good 
patronage  enjoyed  by  the  Palace 
theatre  warrants  these  new  im- 
provements. 

L.  E.  Schneider  and  C.  B.  Stiff 
have  returned  from  the  Paramount 
convention  and  are  now  in  Galves- 
ton to  attend  the  opening  of  the 
Queen  theatre  there. 

Ross  A.  Wiegand,  former  di- 
rector of  publicity  for  the  Melba 
theatre,  lias  been  transferred  to  the 
Minneapolis  theatre  at  Minneapo- 
lis. 

Joe  Dietch,  district  booker  for 
Publix,  has  returned  from  the 
Paramount  sales  convention. 

Earl  T.  Crabb,  former  manager 
of  Texas  for  Publix,  and  more  re- 


cently city  manager  for  Keith- 
Albee  at  Boston,  has  resigned  that 
position  to  accept  the  district  man- 
agership for  the  Stanley  chain  at 
Philadelphia. 

H.  A.  King  of  the  King  Scenic 
&  Theatre  Supply  Co.  states  that 
he  has  just  decorated  three  houses 
for  the  K.  &  H.  Circuit,  and  that 
business  generally  is  very  good  in 
both  Texas  and  Oklahoma.  Mr. 
King  left  for  points  in  Oklahoma 
on  business. 

Colonel  H.  R.  Fardwell  has  gone 
to  Kansas  City  and  Chicago  on 
business  pertaining  to  the  erection 
of  a  theatre  in  Houston. 

R.  J.  0;Donnell  was  in  Chicago 
looking  over  some  shows  for  In- 
terstate. 

Hal  Nordfleet,  former  director  of 
Kid  comedies  for  Interstate,  is  out 
of  the  hospital. 

The  Oak  Cliff  Amusement  Com- 
pany has  acquired  the  Sunset  the- 
atre. 

F.  L.  Wolfe  of  the  Beltonia  the- 
atre at  Belton,  Texas,  and  L.  A. 
Walker  of  the  Leroy  theatre,  Lam- 


pasas, were  recent  visitors  at  the 
First  National  exchange. 

Visitors  on  film  row  the  past 
week  included  H.  A.  Callahan  of 
the  Auditorium  theatre,  Crockett, 
Texas ;  Diaz  Callahan  from  the 
Winter  Garden,  Carrizo  Springs, 
Texas ;  Win.  Epstein,  Aztec  the- 
atre, San  Antonio;  A.  Martini  of 
the  Martini  and  Dixie  theatres  at 
Galveston. 

E.  C.  Houston  has  closed  his 
Crystal  theatre  at  Pittsburgh,  Tex., 
to  remodel  and  expects  to  open 
again  about  June  1st. 

The  Mission  theatre,  operated  by 
the  Dent  organization  at  Wichita 
Falls,  has  burned. 

Mr.  Wilkes,  manager  of  the  Dal- 
las First  National  exchange,  and 
his  salesmen  have  returned  from 
the  company  convention. 

Tony  Ryan,  manager  of  the  Fox 
exchange  at  Oklahoma  City,  was  a 
Dallas  visitor. 

T.  C.  Kirksey  of  the  Gem  theatre 
at  Lott,  Texas,  was  a  visitor  on 
film  row  last  week. 


Milwaukee 


A NUMBER  of  Milwaukee  the- 
atres recently  changed  mana- 
gers. Victor  Spector  is  new  mana- 
ger at  the  Murray  theatre  under 
the  new  regime.  Harry  Perlowitz 
will  take  over  affairs  at  the  Park- 
way. Perlowitz  was  formerly  man- 
ager of  the  Savoy.  Elmer  Hall  has 
been  transferred  from  the  Fern 
theatre  to  the  Jackson.  Jerry  Tur- 
ner, who  was  manager  of  the  Park- 
way, is  now  at  the  Granada.  Frank 
Galaska  is  now  managing  the  Astor 
-  theatre.  He  was  formerly  at  the 
Granada. 

J.  Ashkin  is  representing  Tiffany 
in  the  Wisconsin  territory.  Ash- 


kin was  formerly  associated  with 
Tiffany  and  Educational  in  To- 
ronto. 

John  Ludwig  and  Harry  Perlo- 
witz have  taken  over  the  Parkway 
theatre  from  the  Goetz  Bros. 

The  M-G-M  Efficiency  Club  re- 
sumed its  regular  meetings  on 
Wednesday  of  last  week.  Moving 
interrupted  the  schedule  of  meet- 
ings and  this  was  the  first  get-to- 
gether they  have  had  in  several 
months. 

A  number  of  out  of-town  exhib- 
itors were  in  the  city  last  week. 
Among  them  were  Francis  Kadow 
of  the  Mikado  theatre  at  Manito- 


woc; E.  J.  Bregger,  of  the  Ejay 
theatre  at  Crystal  Falls ;  Harvey 
Hanson,  of  the  Palace  at  Antigo ; 
Stella  McGee,  of  the  Opera  House 
at  Evansville ;  A.  C.  Accola,  of  the 
Bonham  theatre  at  Prairie  du  Sac ; 
John  Adler,  of  Marshfield,  and  a 
contingent  from  Racine,  including 
Donald  M.  Kessler  of  the  Granada. 
Don  Smith  of  the  Capitol,  Steve 
Dorece  of  the  Star  and  Louis  Rossa 
of  the  Douglas. 

Arthur  Arndt  of  the  First  Na- 
tional exchange  has  been  ill  for  a 
week,  suffering  from  an  attack  of 
influenza. 

Harold  J.  Sliter,  representative 


for  Fox,  was  reported  seriously  ill 
the  past  week. 

The  erstwhile  bowling  fans  are 
turning  thoughts  to  golf,  and  again 
we  hear  rumors  of  an  exhibitor-ex- 
change golf  tournament. 

Plans  for  the  usual  baseball 
games  are  beginning  to  materialize 
and  the  first  game  of  the  season 
looms  near. 

The  theatre  which  has  promised 
the  west  side  in  the  neighborhood 
of  Fond  du  Lac  and  22nd  has  been 
abandoned  and  a  filling  station  is 
arising  on  the  site,  which  was 
cleared  for  the  theatre  and  office 
building. 


Central  Penn 


MOTION  picture  theatres  and 
their  employees  played  a  big 
part  in  helping  the  Harrisburg 
Welfare  Federation  raise  its  an- 
nual budget  of  $290,000  for  the 
support  of  the  city's  charitable  in- 
stitutions in  a  campaign  during  the 
first  week  and  a  half  in  May. 

C.  Floyd  Hopkins,  head  of  the 
Wilmer  &  Vincent  theatres  in  that 
city,  was  chairman  of  the  division 
of  volunteer  solicitors  who  raised 
about  $10,000  in  the  rural  districts. 
He  and  Mrs.  Hopkins  made  a  per- 
sonal subscription  of  $200  and  the 
Wilmer  &  Vincent  Corporation 
gave  $400.  The  employees  of  the 
State  theatre  contributed  $131,  and 
the  Colonial's  working  force, 
$55.50.     The   Victoria  employees 


gave  $45.45.  Loew's  Regent  the- 
atre chipped  in  $50,  and  the  Mor- 
gan Wallace  Players,  presenting 
stock  at  the  Majestic,  made  a  gen- 
erous contribution.  Peter  Magaro, 
pioneer  motion  picture  exhibitor  of 
Harrisburg,  and  former  owner  of 
the  Regent,  wrote  his  check  for 
$200. 

Picture  theatres  of  Allentown 
faced  competition  of  two  big  cir- 
cuses within  two  weeks  in  May. 

Shea's  theatre,  Bradford,  an- 
nounces it  is  about  to  install  the 
Vitaphone  and  Movietone  devices. 

Reuben  Mainker,  of  the  Franklin 
theatre,  Allentown,  contributed  a 
check  for  $56,  representing  a  day's 
receipts,  to  the  fund  for  financing 
the    Jubilee    celebration    held  in 


honor  of  the  fact  that  Allentown 
has  passed  the  100,000  mark  in  pop- 
ulation. 

Excavations  have  been  completed 
for  the  new  $200,000  theatre  that 
John  V.  Schreck  is  planning  to 
erect  in  Ashland.  The  house  will 
seat  1300  and  will  occupy  a  plot  42 
by  125  feet.  Mr.  Schreck  formerly 
lived  in  Mount  Carmel,  where  he 
was  a  pioneer  in  the  motion  picture 
business.  The  Chamberlain  Amuse- 
ment Enterprises  of  Shamokin,  op- 
erating a  chain  of  theatres,  bought 
the  Victoria,  Mount  Carmel,  from 
Mr.  Schreck,  who  then  moved  to 
Ashland  to  build  the  new  theatre. 
He  plans  to  run  movies  and  vaude- 
ville and  an  occasion  legitimate 
show. 


The  death  occurred  recently  of 
Walter  M.  Murphy,  who  was  or- 
ganist at  the  Grand  theatre,  Frack- 
ville,  and  formerly  held  a  like  posi- 
tion in  the  Temple,  Ashland. 

William  Hissner  and  Thomas 
Monaghan,  former  manager  of  the 
Capitol  theatre,  Lebanon,  have  or- 
ganized the  Strand  Amusement 
Company,  of  that  city,  which  now 
controls  the  Strand,  Capitol  and 
Academy  theatres,  in  Lebanon,  and 
the  Strand  in  Annville. 

Pappas  Brothers,  owners  of  the 
Bijou  theatre,  Milton,  announce 
they  expect  to  start  work  early  in 
June  on  the  new  $125,000  theatre 
they  propose  to  erect  in  that  town. 
It  will  have  a  seating  capacity  of 
1,100. 


May    19,  1928 


1717 


Projection 

Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


Aerial  Image  May  Cause  Loss  of 
Light 

PART  II 

iN  the  preceding  article  it  was 
shown  how  the  formation  of  an 
aerial  image  in  the  optic  system 
of  a  motion  picture  projector 
might  indicate  a  loss  of  light — or, 
rather,  a  lack  of  efficiency — due  to 
the  fact  that  this  image  is  in  the  nature  of 
an  optical  aperture  which,  under  certain 
conditions,  would  be  of  such  a  size  that  it 
would  restrict  the  free  passage  of  light  from 
the  projection  lens  to  the  screen. 

There  is,  to  be  sure,  no  actual  restriction 
such  as  occurs  at  the  film  aperture  of  the 
projection  for  the  reason  that  the  dia- 
phragming  action  of  the  aerial  image  is 
virtual  only  and  depends  entirely  upon  op- 
tical, rather  than  physical,  considerations. 

The  effectiveness  of  this  diaphragming  ac- 
tion of  the  aerial  image  varies  with  the 
optical  setup  and  is  influenced  principally 
by  the  focal  length  and  free  diameter  of  the 
projection  lens;  the  diameter  of  the  con- 
denser (either  lens  or  reflector)  and  its  dis- 
tance from  the  projection  lens;  the  size  of 
the  screen  picture;  and  the  projection  dis- 
tance. 

How  to  Check  It 

The  method  of  determining  whether  or 
not  the  aerial  image,  for  any  given  set  of 
conditions,  will  cause  a  loss  of  efficiency  is 
quite  simple  since  it  is  necessary  to  con- 
sider only  the  condenser  and  projection  lens 
in  order  to  make  a  rough  check. 

It  was  pointed  out  in  the  preceding  ar- 
ticle that  where  the  diameter  of  the  aerial 
image  was  less  than  the  working  diameter 
of  the  projection  lens,  a  loss  was  encoun- 
tered because  all  points  on  the  projection 
lens  were  not  providing  light  to  all  screen 
points. 

To  make  the  first  rough  check,  then,  it  is 
necessary  to  determine  the  size  of  the  aerial 
image.  This  is  done  by  using  the  simple 
optical  formulas  required  for  image  finding. 

Knowing  the  diameter  of  the  condenser, 
its  distance  from  the  optic  center  of  the 
projection  lens,  and  the  focal  length  of  this 
lens;  the  distance  at  which  the  image  of 
the  condenser  will  be  formed  is  readily  de- 
termined. 

The  aerial  image,  it  will  be  recalled,  is 
nothing  more  than  the  image  of  the  con- 
denser formed  by  the  projection  lens.  Once 
the  distance  of  this  image  from  the  pro- 
jection lens  has  been  determined  its  size 


can  be  found  quickly  by  proportion.  Thus, 
if  a  4^2  inch  condenser  is  placed  15  inches 
from  the  projection  lens  which  forms  an 
image  of  it  at  a  distance  of  5  inches,  the 
size  of  this  image,  obviously,  will  be  only 
one-third  that  of  the  condenser,  or  l1/^ 
inches.  Unless  the  size  of  the  aerial  image 
is  greater  than  the  working  diameter  of  the 
projection  lens,  a  loss  of  efficiency  is  cer- 
tain. The  diameter  of  the  image  must  al- 
ways be  greater  than  that  of  the  lens  if  a 
loss  in  this  respect  is  to  be  avoided. 


The  Mazda  System 

Let  us  now  consider  some  practical  ex- 
amples of  optic  systems  now  in  use  for 
motion  picture  projection. 

The  incandescent  lamp  system  is  an  ex- 
cellent illustration  in  this  respect  since  its 
designers  were  fully  cognizant  of  the  effect 
which  the  aerial  exerts  and  made  certain 
that  there  should  be  no  loss  in  this  respect. 
Indeed,  the  aerial  image  can  be  considered 
as  a  criterion  of  the  efficiency  of  the  system 
and  it  is  upon  this  fact  that  the  claims  for 
the  high  efficiency  of  the  Mazda  System  are 
based. 

In  its  original  form,  the  Mazda  system 
employed  a  4%  inch  diameter  prismatic 
condenser  and  while  later  developments 
brought  about  the  use  of  the  present  para- 
bolic condenser  the  conditions  in  this  re- 
spect were  not  changed. 

Using  the  prismatic  lens  as  a  basis  and 
assuming  the  use  of  a  projection  lens  of 
52/^  inches  E.  F.  (which  is  about  the  aver- 
age) we  find  the  conditions  to  be  as  fol- 
lows: diameter  of  condenser  4x/2  inches; 
distance  of  condenser  to  projection  lens  12 
inches;  projection  lens  E.  F.  5V-2  inches. 

The  image  location  is  found  from  the 
following: 

X  Y 

E.  F.  =  


X  +  Y 
12  Y 


5.5 


12  + Y 

66  +  5.5  Y  =  12  Y 
Y  =  10 

The  aerial  image,  then,  will  be  found  10 
inches  in  front  of  the  projection  lens.  The 
size  of  this  image  will  be  as  shown  below. 
4.5  : 12  =  X  :  10 
12  X  =  45 
X  =  3.75 

The  diameter  of  the  image  will  be  3% 
inches  and  since  the  diameter  of  the  pro- 
jection lens  is  approximately  2%  inches  it 
will  be  seen  that  there  no  diaphragming 
action  occurs  under  these  conditions. 

In  other  words,  the  system  is  as  efficient 
as  it  can  be  made  in  this  respect. 

The  Arc-Condenser  System 

The  old  arc-condenser  system  of  projec- 
tion was  notoriously  inefficient  as  later  de- 


velopments in  the  reflector  arc  line  proved. 
It  was  long  known  that  tins  was  so  and  an 
inspection  of  the  aerial  image  characteris- 
tics of  the  system  will  show  just  where 
this  inefficiency  lay. 

The  following  practical  conditions  will 
be  assumed.  Condenser  diameter  A1/) 
inches;  distance  of  condenser  from  projec- 
tion lens,  25^2  inches;  projection  lens,  E.  P., 
o1/^  inches. 

With  this  setup,  the  aerial  image  will  be 
formed  at  a  distance  of  6.8  inches  from 
the  projection  lens  and  the  size  of  the 
image  will  be  1.2  inches  in  diameter. 

Now  this  is  smaller  than  even  a  quarter- 
size  projection  lens  (which  measures  ap- 
proximately 1%  inches  in  diameter)  so  that 
it  will  be  evident  that  serious  diaphragming 
occurred  in  the  old  arc  system. 

This,  more  than  anything  else  was  a  sure 
indication  that  the  system  was  grossly  in- 
efficient. 

It  was  claimed  in  some  directions  that  the 
exceptionally  small  aerial  image  formed  by 
the  old  arc  system  was  a  positive  advan- 
tage because  it  enabled  the  projectionist  to 
trim  down  the  blades  of  the  shutter  to  such 
extent  as  to  make  the  shutter  action  as 
efficient  as  possible. 

This,  in  effect,  is  equivalent  to  saying 
that  the  happiest  man  is  he  who  is  penni- 
less because  he  has  nothing  to  worry  about. 

The  Reflector  Arc  System 

The  reflector  arc  system,  which  succeeded 
the  old  arc  represented  a  considerable  im- 
provement as  regards  the  aerial  image  with 
the  result  that  the  overall  efficiency  was 
raised  to  a  much  higher  degree. 

Taking  the  ecliptic  mirror  outfit  as  an 
illustration  the  conditions  are  as  follows: 
Diameter  of  mirror  8  inches;  distance  of 
mirror  from  projection  lens  29^  inches; 
projection  lens  E.  F.,  5%  inches. 

The  aerial  image  under  this  arrangement 
will  be  found  at  a  distance  of  6%  inches 
from  the  projection  lens  and  will  have  a 
diameter  of  1.8  inches.  This  indicates  an 
increase  in  efficiency  of  more  than  100  per 
cent  over  the  old  arc  system  and  practical 
tests  have  closely  checked  this  expected  in- 
crease. 

It  would  appear  from  this  line  of  reason- 
ing that  the  reflector  arc  has  not  yet  reached 
the  ultimate  in  the  way  of  efficiency  un- 
less practical  considerations  serve  to  limit 
to  the  present  output. 

As  regards  the  high  intensity  arc  using 
condensers,  while  no  specific  figures  will  be 
given  to  support  the  statement  it  can  bo 
said  that  under  normal  conditions  the  sys- 
tem works  at  high  efficiency  and  does  not 
suffer  materially  in  this  way.  There  is  no 
perceptible  diaphragming  action  of  the 
aerial  image  and  while  there  still  appears 
to  be  room  for  further  improvement  the 
greatest  step  towards  the  most  efficient  con- 
dition has  alreadv  been  achieved. 


1718 


Motion    Picture  News 


— the  knives  cut 
JUST  ONCE! 

In  the  Gold  Seal,  the  cutting  knives 
move  across,  shear  the  ticket  cleanly 
and  move  back  ready  for  the  next 
cut.  They  don't  flutter  back  and 
forth  two  or  three  times.  In  other 
words,  in  the  Gold  Seal,  the  knife 
joints  get  less  than  one-half  as 
much  wear  as  in  old  style  registers. 

GOLD  SEAL 

Ticket  Registers 
and  "Tickets  That  Fit" 

It's  a  little  point — that  matter  of 
the  knives.  But  it's  the  painstaking 
attention  to  every  last  detail,  how- 
ever small,  that  has  made  the  Gold 
Seal  a  far  superior  register.  That 
is  why  you'll  find — only  in  the  Gold 
Seal — rust-proof  steel  .  .  .  bronze 
bearings  on  all  driving  shafts  .  .  . 
case  hardened  surfaces  where  the 
wear  comes  ...  a  cast  aluminum 
ticket  wheel  .  .  .  one  driving  me- 
chanism for  any  number  of  units. 
Look  INSIDE  the  register  before 
you  buy — and  you'll  choose  Gold 
Seal. 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.    Get  Our  Estimates 


AUT  O  M  A  TIC 
Ticket  Register 
Corporation 

723  Seventh  Ave.,  New  York 

Independent  Printers  of  Quality 
Tickets   for  Every  Purpose. 


Standard 

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Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


Sentry    Appoints  Graver 
to  European  Post 

Louis  A.  Graver,  who  has  been  repre- 
senting the  Sentry  Safety  Control  Corpo- 
ration in  this  country,  has  been  appointed 
general  technician  for  all  European  coun- 
tries and  sailed  recently  for  Paris,  where 
he  began  demonstrations  and  installations 
of  the  Sentry  Safety  Control.  Mr.  Graver 
will  make  a  tour  of  all  European  countries 
and  will  probably  return  to  the  United 
States  some  time  in  the  fall.  He  was  for 
many  years  an  operator  in  Philadelphia 
motion  picture  theatre  and  is  a  brother  of 
James  Graver,  manager  of  the  Liberty  The- 
atre. He  is  considered  one  of  the  best 
authorities  in  Philadelphia  on  projection. 


Marr  &  Golton  Executive 
To  Tour  Europe 

Leo  Heerwagen,  who  for  many  years  has 
been  closely  associated  with  the  sales  de- 
partment of  the  Marr  and  Colton  Company, 
Warsaw,  N.  Y.,  and  whose  office  was  in  the 
Paramount  Building,  New  York  City  has 
left  for  a  vacation  in  Europe.  Mr.  Heer- 
wagen will  tour  through  Germany,  France 
and  Italy.  He  will  take  up  his  duties  as 
usual  in  the  sales  management  of  the  New 
York  Office  of  the  Marr  and  Colton  Com- 
pany upon  his  return.  Mr.  Marr  and  Mr. 
Colton  were  in  New  York  to  wish  Mr.  Heer- 
wagen "Bon  Voyage"  when  he  sailed  on 
the  S.  S.  Muenchen. 


Radio-;-;;- Mat 

T~ 

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TALK  from  your  screen 

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theatre  at  a  small  cost. 

Write  for  Samples  and  Prices  to 

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People  want 
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mand? 


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\1V> 


COMPLETE  RELEASE  CHART 

Productions  are  listed  according  to  the  names  of  Distributors  in  order  that  the  Exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 
Features  which  are  finished  or  are  in  tcork,  but  to  which  release  dates  have  not  been  assigned,  are  listed  in 

"Coming  Attractions"    (S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


BRAY  PRODUCTIONS 


Title  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavaller-Lancaster  Feb.  10. . . 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward      Mar.  10.  . 

Cat  Tales  McDougall  Kids  Feb.  20 

Cutting  Up  McDougall  Kids  Mar.  20. . . 

Daze  of '49  J.  Cooper-L.  Carver   Jan.    2.  .. 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.   1 .  . 

Fowl  Play  McDougall  Kids  April  20.  . 

Lost  In  the  Lurch  P.  Murdock-N.  Cavalier  Mar.  1 . . . 

Mr.  Pooh  McDougall  Kids  Jan.  20  . . 


COLUMBIA 

FEATURES 

Title  Star  Rel. 

After  the  Storm  Bosworth-Gilbert-Delaney   .  .  April 

By  Whose  Hand?  Cortez-Gilbert  Sept. 

Broadway  Daddies  Logan-Lease  April 

College  Hero,  The  Agnew-Lease-Garon  Oct. 

Desert  Bride,  The   Compson-Forrest   Mar. 

Fashion  Madness  Windsor-Howes  Dec 

Golf  Widows  Ford-Reynolds-Rand  May 

Isle  of  Forgotten  Women  Tearle-Sebastian  SepL 

Lady  Raffles  Taylor-Drew  Jan. 

Matinee  Idol,  The  Walker-Love  Mar. 

Modern  Mothers    Chadwick-Fairbanks,  Jr.-Kent  May 

Opening  Night,  The  Windsor-Bowers  Nov. 

Sally  in  Our  Alley  Mason-Arlen  Sept. 

Siren,  The  Revier-T.  Moore  Dec. 

So  This  Is  Love  Mason-Collier-Walker  Feb. 

Sporting  Age,  The  Bennett-Herbert-Nye  Mar. 

Stage  Kisses  Harlan-Chadwick  Nov. 

That  Certain  Thing   Graves-Dana   Jan. 

Tigress,  The  Holt-Revier  Oct. 

Warning,  The  Holt-Revier  Nov. 

Wife's  Relations,  The  Mason-Glass   Jan. 

Woman's  Way,  A  Livingston- Baxter  Feb. 


Date 

19... 
15... 

7... 

9... 
26  . 

8... 

1... 
?7.  . 
25... 
14... 
13  . 
14.  . 

3... 
20. . . 

6... 

2... 

2... 

1... 
21... 
26. . . 
13... 
18  . . 


Length  Reviewed 

2  reels  Jan.  7 

2  reels         Mar.  17 

2  reels  

2  reels  Mar.  17 

2  reels         Feb.  4 

2  reels  Mar.  17 

2  reels  

2  reels  Mar.  17 

2  reels          Jan.  7 


Reviewed 


Jan.  7 
Dec.  9 


Mar.  31 


Length 
5459  feet 
5432  feet 
540Cfeet. 
5628  feet 
5425  feet 
5513  feet. 

5592  feet  

5645  feet. . .  Jan.  21 

5471  feet  

5925  feet  ...  May  5 
5540  feet 
5524  feet 
5892  teet 
5996  feet 
5611  feet 
5467  reet 
5435  feet 
6047  feet 
5357  feet 
5791  feet 
5508  feet 

5472  feet 


Mar.  17 


Mar.  10 
Mar.  17 
Jan.  7 
April  28 


Coming 
Star 


Attractions 


Title 

Beware  of  Blondes  

Name  the  Woman  Stewart-Glass. 

Ransom  . .   Wilson-Burns 

Way  of  the  Strong,  The  Stewart-Glass 

Virgin  Lips  Borden-Boles 


Length  Reviewed 


Title  Star  Rel. 

Nicknames    Hodge-Podge  April  8 

No  Fare   "Big  Boy  '  April  8 

Off  Balance  Monty  Collins    April  22 

Peculiar  Pair  of  Pups,  A   Bruce  Outdoor  Sketch  May  20 

Penny  Postals  Curiosities  April  1 

Pretty  Baby  Monty  Collins  Feb.  26 

Racing  Mad   Al  St.  John  Jan.  8 

Rah  Rah  Rah   Dorothy  Devore  June  3 

Recollections  of  a  Rover  Hodge-Podge  Jan.  8 

Rubbernecking  Curiosities  Feb.  5 

Running  Ragged  Lewis  Sargent  Jan.  29 

Sailor  Boy  Monty  Collins   June  17 

Say  Ah-h   Charley  Bowers  Feb.  19 

Simple  Sap,  A  Larry  Semon  Feb.  12 

Slippery  Head   Johnny  Arthur  April  29 

Spring  Has  Came  Monty  Collins  Mar.  25 

Star  Shots  Hodge-Podge  Feb.  5. 

Sword  Points  Lupino  Lane  Feb.  12 

There  It  Is   Charley  Bowers   Jan.  1 

Thoughts  While  Fishing  Bruce  Outdoor  Sketch  June  17 

Three  Tough  Onions   Monty  Collins  May  20 

Visitors  Welcome   Johnny  Arthur  Mar.  4 

Wandering  Toy,  The  Hodge-Podge  May  6 

Wedding  Slips  Monty  Collins  Jan.  15 

Whoozit  Charley  Bowers  April  1 

Who's  Lyin'  Davis-Collins  June  10 

Wildcat  Valley  Johnny  Arthur  Jan.  22 

Wild  Wool— Night  Clouds   Bruce  Outdoor  Sketch  

You'll  Be  Sorry  Charley  Bowers  May  20 


Length  Reviewed 

1  reel  April  21 

2  reels  Mar.  24 
1  reel  April  14 
1  reel  May  5 
1  reel           Mar.  17 

1  reel  Feb.  18 

2  reels         Jan.  28 

2  reels  

1  reel   Feb.  4 

1  reel  Feb.  4 

1  reel  Feb.  4 

1  reel  

2  reels  Feb.  18 
2  reels  Feb.  25 
2  reels  April  21 
1  reel  Mar.  17 

1  reel  Feb.  4 
.2  reels  Dec.  31 

2  reels  Jan.  7 

1  reel  

1  reel  .  May  1 2 

2  reels  Mar.  10 

1  reel  

1  reel  Feb.  11 

2  reels  . .     Mar.  17 

2  reels  

2  reels         Feb.  4 

1  reel   

2  reels  


EXCELLENT  PICTURES  (S.  R.) 

FEATURES 


Title 


Star 


Rel.   Date     Length  Reviewed 


Back  to  Liberty   Walsh-Hall  Nov.  10 

Bit  of  Heaven,  A  Lee-Washburn   April 

Bowery  Cinderella,  A  O'Malley-Hulette  Nov.  1 

Broadway  Madness  De  La  Motte-Keith  Oct.  1 

Satan  and  the  Woman  Windsor-Keefe  Dec.  15 

Stronger  Will  Marmont-Carewe  Jan.  15 

Women  Who  Dare  Chadwick-Delaney  Mar. 

Coming  Attractions 

Title  Star 

Life's  Crossroads  Hulette-Hamilton  

You're  in  the  Army  Now  Santschi-Blythe  


5980  teet 


6900  feet  Nov.  25 
6300  feet  Oct  It 
6400  feet  Mar.  10 
6600  feet  


Length  Reviewed 


EDUCATIONAL 

Title  Star  Rel.  Date     Length  (Reviewed 

All  Bear  Curiosities  .'.April  29  1  reel  April  21 

All  Set  W.  Lupino-Sargent-L.  Hutton.  .Jan.  29  1  reel  Feb.  4 

Always  a  Gentleman  Lloyd  Hamilton  Feb.   5. . .  2  reels  Feb.  18 

At  It  Again  Monty  Collins  May  13  2reels  April  28 

Between  Jobs  Lloyd  Hamilton  Mar.  18. . .  2  reels  

Blazing  Away  Lloyd  Hamilton  April  22. . .  2  reels  April  7 

Builders  of  Bridges  Bruce  Outdoor  Sketch  Feb.  26    .  .1  reel   Mar.  10 

Call  of  the  Sea,  The  Hope  Hampton  Jan.    1 ...  2  reels  Dec  31 

Chilly  Days  "Big  Boy"  Feb.  19.... 2  reels  Feb.  18 

Circus  Blues  Dorothy  Devore  Mar.  25. . .  2  reels  Mar.  17 

Count  Me  Out  Barney  Helium  Mar.11  1  reel  Mar.  3 

Crown  Me  Wallace  Lupino  June  3    .  1  reel 

Cutle  Dorothy  Devore  Jan.  15  2  reels  Feb.  18 

Dog  Days— Sun  and  Rain   Bruce  Outdoor  Sketch  Jan.  29  1  reel.  .      Feb.  25 

Dummies  Larry  Semon  Jan.    1.  ..  2  reels          Dec.  23 

Fall  In  Monty  Collins  Jan.    1  1  reel  Dec.  23 

Fandango  Lupino  Lane  May  6 ...  .2  reels  April  1 4 

Felix  the  Cat  In  Arabiantlcs  "Sullivan  Cartoon"  May  13  . .  .1  reel  

Felix  the  Cat  in  Comicalities  "Sullivan  Cartoon"  April  1 ...  1  reel  April  21 

Felix  the  Cat  Draggin'  Dragon  "Sullivan  Cartoon"  Jan.  22      1  reel  Feb.  25 

Felix  the  Cat  in  Eskimotive  "Sullivan  Cartoon"  April  29    .1  reel  

Felix  the  Cat  in  Futuritzy  "Sullivan  Cartoon"  June  24      1  reel 

Felix  In  In-and-Out-Laws  "Sullivan  Cartoon"  May  27. . .  .1  reel  

Felix  the  Cat  In  Japanlcky  "Sullivan  Cartoon"  Mar.  4  1  reel   Mar.  31 

Felix  in  Ohm  Sweet  Ohm  "Sullivan  Cartoon"   Feb.  19...  1  reel  Mar.  17 

Felix  in  Outdoor  Indore  "Sullivan  Cartoon"  June  10...  1  reel 

Felix  the  Cat  In  Polly-tics  "Sullivan  Cartoon"  Mar.  18      1  reel  April  14 

Felix  in  Sure-Lock  Holmes  "Sullivan  Cartoon"  April  15. . .  .1  reel  May  5 

Felix  the  Cat  in  the  Oily  Bird  "Sullivan  Cartoon"  Feb.   5  1  reel   Mar.  1 0 

Felix  In  the  Smoke  Screen  "Sullivan  Cartoon"  Jan.    8. . .  .1  reel   Feb.  18 

Feline  Frolics— Tonquln  Valley  Bruce  Outdoor  Sketch  Mar.  25  1  reel  Mar.  10 

Fighting  Orphans— Evening  Mist  Bruce  Outdoor  Sketch  1  reel  

Gloom  Chaser,  The  "Big  Boy"  June  24      2  reels 

Green-Eyed  Love  Ruby  McCoy-George  Hall         April  8      1  reel  Mar.  24 

Hectic  Days  Lupino  Lane  June  17      2  reels  

High  Strung  Jerry  Drew  Jan.  29      2  reels  .      Feb.  4 

Hints  on  Hunting— Day  by  Sea  Bruce  Outdoor  Sketch   April  22      1  reel  Mar.  31 

His  Maiden  Voyage  George  Davis  Feb.  26  ...  2  reels  Feb.  18 

Homemade  Man,  A   Lloyd  Hamilton  June  17      2  reels  . 

How  to  Please  the  Public  Hodge  Podge  Mar.  11      1  reel     .     Mar.  17 

Indiscrete  Pete  Jerry  Drew  Mar.  11  2  reels  Mar.  10 

Kitchen  Talent  George  Davis  April  15  2reels  Mar.  31 

Landlord  Blues  Curiosities  May  27.... 1  reel  

Listen  Sister   Lupino  Lane  Mar.  25      2  reels         Mar.  24 

Love's  Springtime  H.  Hampton-J.  Catalaine  Feb.  12      2  reels         Mar.  17 

Mother  Birds  Curiosities   Mar.  4    .  1  reel   Feb.  IS 

Mysterious  Night,  A  Monty  Collins  Feb.  1 2      1  reel   Feb.  4 

Navy  Beans  "Big  Boy"  May  27...  2  reels  Mny  12 

Never  Too  Late  Wallace  Lupino  May   6  1  reel  April  28 

New  York's  Sweetheart  Curiosities  Jan.    1      Ireel..        Feb.  11 


F  B  O 

FEATURES 

Star 


Title                                            Star                               Rel.   Date     Length  Reviewed 

Aflame  in  the  Sky  Lynn-Luden  Dec  18  6034  feet  Nov.  11 

Alex  the  Great  Gallagher-Dwyer  May  13       5872  feet  Mar.  24 

Bandit's  Son,  The  Steele-Sheridan  Nov.  20. . .  .4789  feet  

Bantam  Cowboy,  The   Buzz  Barton  Aug.  12       4893  feet. 

Beyond  London's  Lights  Shumway-Elliott                     Mar.  18      5583feet  .  Feb.  25 

Boy  Rider,  The  Buzz  Barton  Oct  23  4858  feet...  SepL  30 

Breed  of  the  Sunsets   Bob  Steele  April  1  4869  feet 

Cherokee  Kid.  The  Tyler-Lynn  Oct.  30       4837feet  Mar.  3 

Chicago  After  Midnight  Mendez-lnce  Mar.  4  6249  feet  Mar.  17 

Clancy's  Kosher  Wedding   Sidney-Lease-Lynn  SepL  17. . .  5701  teet  Aug.  26'27 

Coney  Island  Wilson-Mendez  Jan.  13  6390 feet  .  Feb.  25 

Crooks  Can't  Win   Lewis-Hill-Nelson  May  II 

Dead  Man's  Curve                       Fairbanks,  Jr.-Blane  Jan.  15      5511  feet  Dec  23 

Desert  Pirate,  The   Tyler-Thompson   Dec  25  4754feet  

Devil's  Trade  Mark,  The  Bennett-Mong-Douglas  April  7      5984  feet 

Doq  Justice    Ranger-Martin   June  10      5043  feet 

Drlftln' Sands  Bob  Steeie                           Jan.    1      4770feet  . 

Fangs  of  the  Wild                           Ranger-Kitchen                        Feb.    5      4804  feet  Jan.  14 

Fightinq  Redhead,  The  Buzz  Barton  July    1       4758  feet 

Flying  U  Ranch,  The  Tyler-Lane  SepL  4  4924feet. 

Freckles  Bosworth-Fox,  Jr  Mar.  21  . .  6131  feet  Jan.  28 

Gingham  Girl,  The  Wl, son-Arthur                          Oct.    2...  6301  feet  July29"27 

Harvester.  The  Klngston-Caldwell                    Nov.  23      7045  teet  .  Nov.  25 

Her  Summer  Hero  Thompson-Trevor-Blane  ..       Feb.  12      5146feet  .  Dec.  30 

Hook  and  Ladder  No.  9                  Ellls-Keefe-Hearn                   Nov.  13      5240  feet  Dec  16 

In  a  Moment  of  Temptation             Stevens-Keefe                       Sept  18. ..  6605  feet  .  Nov.  11 

Jake  the  Plumber  Devorska-Lynn  Oct.  16.  ..  5186  feet  Nov.  4 

Judgment  of  the  Hills  Valll-Caldwell                        Nov.  6      6481  teet  Aug.  19  27 

Law  of  Fear,  The.                         Rnnger-Reid-Nelson  April  8      4769  feet  Mar.  10 

Legionnaires  in  Paris   Cooke-Guard   Jan.  31  5893feet 

Little  Buckaroo.  The  Buzz  Barton  Mar.  11      4801  feet 

Little  Mickey  Grogan                      Darro-Ralston-Nye                   Dec  27      6515  feet  Mar.  3 

Little  Yellow  House,  The                  Sleeper-Caldweil                ...  May  28      6829  feet  April  21 

Loves  of  Ricardo,  The                    George  Beban                       June  17      5181  feet  SepL  4 '26 

Man  in  the  Rough.  The  Steele-King    May  20      4748  feet 

Mojave  Kid.  The                          Steele-Gllmore                     Sept.  25      4924  reet  Aug.  12'27 

Phantom  of  the  Range                    Tyler-Thompson-Darro .      .  .  April  22      4781  feet  .  Feb.  11 

Pinto  Kid.  The   Barton-Trevor-Lee                   April  29      4884feet  Jan.  7 

Racing  Romeo,  The                        Grange-Ralston                       Sept.  1       5992  feet  Dec  16 

Ranger  of  the  North   Ranger  dogl   Oct.    9      4977  feet 

Red  Riders  of  Canada  Mlller-Byer                            April  15      6419  feet  Dec  23 

Riding  Reneqade.  The  Bob  Steele   Feb.  18.  ..  4729  feet 

Sally  of  the  Scandals   Love-Forrest   .    July  15  

Shanghaied                                   Mlller-lnce   OcL  19      5999  teet  Aug.26'27 

Skinner's  Big  Idea                         Washburn-Sleeper-Trevor         May  11       5967  feet  Mar.  17 

Slingshot  Kid.  The   Barton-Mnrgan-Rice  Dec   4      4486  teet 

South  Sea  Love                             Mhler-Shumway-Brooks           Dec  10      6388  feet  Feb.  18 

Swift  Shadow.  The                        Ranger  dog>                         Dec  11       4892  feet  Dec  23 


1720 


Motion    Picture  News 


Rel.  Date 
April  16. . . 
April  9... 


Title  Star  Rel.   Date     Length  Reviewed 

Texas  Tornado,  The  Tom  Tyler  June  24  

Trail  of  Courage,  The  Steele-Bonner  July  8  

Wall  Flowers  Trevor-Arthur-Todd  Feb.  16  6339  feet  

When  the  Law  Rides  Tyler-Darro  Feb.  26  

Wizard  of  the  Saddle  Barton-Thompson  Jan.  22       4805  feet  Dec.  30 

SHORT  SUBJECTS 

Title  Star 

After  the  Squall  Al  Cooke  

All  Alike  Carr-Alexander-Ross.  .  .  . 

All  Washed  Up  Al  Cooke  

Almost  a  Gentleman  Al  Cooke   June  11 

Big  Berthas  Karr-Ross-Alexander   May  14 

Come  Meal  Al  Cooke  May  28 

Heavy  Infants  Karr-Ross-Alexander   June  11 

Mickey  in  Love  Mickey  Yule   June  4 

Mickey  in  School  Mickey  Yule  Feb.  6 

Mickey's  Little  Eva  Mickey  Yule  April  2 

Mickey's  Parade  Mickey  Yule  Jan.  2 

Mickey's  Wild  West  Mickey  Yule  May  7 

My  Kingdom  For  a  Hearse  Al  Cooke  April  2 

Oui  Oul  Heidelberg  Karr-Ross-Alexander  Feb.  13 

Panting  Papas  Karr-Ross-Alexander  Jan.    9 . 

Rah!  Rah  I  Rekie  Al  Cooke  

Restless  Bachelors  Al  Cooke  April  30 

Silk  Sock  Hal  Al  Cooke  May  14 

Social  Error,  A  Al  Cooke  


Length  Reviewed 

2  reels  

.2  reels  

2  reels  Feb.  18 

2  reels   

.2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

.2  reels  

.2  reels  

.2  reels  Feb.  18 

.2  reels  

.2  reels  

2  reels         Feb.  11 


Coming  Attractions 
Title  Star 

Battling  Buckaroo,  The  Tyler-Clair  

Big  Bow  Mystery,  The  I.  Rich-Brook  

City  of  Shadows,  The  Luden-Lynn  

Danger  Street  Baxter-Sleeper  

Down  Our  Way  Valli-Caldwell-Darro  

Eagle's  Ta'ons,  The  Tom  Tyler  

Headin'  for  Danger  Steele-Mendez  

Hit  of  the  Show,  The  Brown-Astor  

Perfect  Crime,  The  Rich-Brook-McConnell  

Saddle  and  Spurs  Barton-Eason  

Stocks  and  Blondes  Logan-Gallagher  


Length  Reviewed 


FIRST  DIVISION  (S.  R.) 

Title  Star  Rel.   Date     Length  Reviewed 

Comrades  Keith-Hughes-H.  Costello  Jan.  1 

Death  Valley  Nye-Weils-Rae  Nov.  15 

Devil's  Cage,  The  Garon-Keith  May 

Fagasa  Kelly-Kelton-Wells  Mar. 

Firnegan's  Ball  Landis-Mehaffey  Oct.  1 

Masked  Angel,  The  Compson-Oakman  Feb.  1 

Merry  Wives  of  New  York  Pauline  Garon  Jan  

Polly  of  the  Movies  Short-Robards  Dec.  15  6900  feet  

Ragtime  DeLa  Motte-Bowers  SepL  15       6700 feet  Sept.  9 

Souls  Aflame  James- Wells-Lard  Mar.     

Taxi  13  Conklin-Sleeper  

Temptations  of  a  Shop  Girl  Compson-Garon-Kaliz  Dec.   1  . . .  5604  feet  


5970  feet....  Mar.  10 
5880  feet....  Aug.  12 


6200  feet  Dec.  9 

5700  feet...  Mar.  24 


Title 
Free  Lips 


Title 


Coming  Attractions 

Star 

Marlowe-Novak  


Length  Reviewed 


FIRST  NATIONAL 

FEATURES 


Star 


Rel. 


American  Beauty  Dove-Hughes  Oct. 

Barker,  The   . .  .Sills-Compson-Mackaill  Aug. 

Big  Noise,  The  Conklin-Hardy-White  Mar. 

Breakfast  at  Sunrise  Talmadge-Alvarado  Oct. 

Burning  Daylight  Sills-Kenyon  Mar. 

Camilla  Talmadge-Roland  Sept. 

Canyon  of  Adventure  Maynard-Faire  April 

Chaser,  The  Langdon-McConnell  Feb. 

Chinatown  Charlie  Hines-Lorraine  April 

Crystal  Cup,  The  Mackaill-Mulhall  Oct. 

Drop  Kick,  The  Barthelmess-Kent  Sept. 

Flying  Romeo  Sidney-Murray  Feb. 

French  Dressing  Warner-Brook-Wilson  Jan. 

Gorilla,  The  Murray-Day-Kelsey  Nov. 

Gun  Gospel  Maynard-Faire  Nov. 

Harold  Teen  Lake-Brian-White  May 

Hawk's  Nest,  The  Sills-Kenyon  May 

Heart  of  a  Follies  Girl  Dove-Kent   Mar. 

Her  Wild  Oat  Moore-Kent  Dec. 

Home  Made  Hines-Daw  Nov. 

Kelly's  Kids  Charlie  Murray  July 

Ladies'  Night  in  Turkish  Bath  Mackaill-Mulhall  April 

Lady  Be  Good  Mackaill-Mulhall  May 

Life  of  Riley,  The  Sidney-Murray  Sept. 

Lilac  Time  Moore-Cooper  April 

Little  Shepherd  of  Kingdom  Come     Barthelmess-O'Day  April 


May  12 
Dec.  16 
April  28 
May  6 


.7400  feet 
6042  feet 
6500  feet 
8692  feet 
5800  feet 
5744  feet      April  21 

6365  feet  

6386  feet. . .  Nov.  25 
6819  feet  . .  Sept.  30 
61 87 feet  ...April  14 
6344  feet 


Dec. 
Mar. 
Nov. 
Jan. 
Oct. 
Aug. 


Love  Mart,  The  Dove-Roland 

Mad  Hour,  The  O'Neill-Kent... 

Man  Crazy  Mackaill-Mulhall  

Noose,  The  Barthelmess-Joyce  

No  Place  to  Go  Astor-Hughes  

Oh  Kay  Colleen  Moore   

Patent  Leather  Kid,  The  Barthelmess-O'Day. . . 

Private  Life  of  Helen  of  Troy  Corda-Stone-Cortez  Jan. 

Red  Raiders,  The  Maynard-Drew  Sept. 

Rose  of  the  Golden  West  Astor-Roland  Oct. 

Roulette  Barthelmess-Basquette  June 

Sailors'  Wives  Astor-Hughes  Jan. 

Shepherd  of  the  Hills  Francis-O'Day  Jan. 


Date     Length  Reviewed 

9. . .  6333 feet. . .  Oct.  21 
19. 
25. 
23 
11 
4. 
29 
12 
15 
16 
25 
26 
15.. 

13....7133feet....Dec.  2 
6... 6288  feet...  Mar.  10 

27... 7500  feet  

27  

18  . .  .5957  feet. . .  Mar.  17 
25. . .  .6118  feet. . .  Feb.  11 

20  .  .  .6524  feet  

29  

1.  .. 6592 feet...  April  14 

6  

18  ... 6712 feet  ...Sept.  16 

22  Mar.  24 

8. . . .7700  feet  

7388  feet  

6625  feet  .    April  21 
5542  feet 
7331  feet. 


.  Dec.  30 
Jan.  7 


6431  feet...  Mar.  17 


Smile,  Brother,  Smile  Mackaill-Mulhall. 

Texas  Steer,  A  Rogers-Fazenda  

Three-Ring  Marriage  Astor-Hughes  

Upland  Rider,  The  Maynard-Douglas  

Valley  of  the  Giants  Sills-Kenyon  

Vamping  Venus  Murray-Todd-Fazenda. 

Wagon  Show,  The  Maynard-Faire  

Whip  Woman,  The  Taylor-Moreno  

Yellow  Lily,  The  Dove-Brook  


.  Sept. 
Dec. 
April 
June 
Dec. 
May 
Feb. 
Feb. 
May 


18 
4 

27 
29 
30 

.....11412feet.Aug.26,  '27 
8.  .  . 7694  feet.  .  . Dec.  23 
4  ..  6214 feet  ...Dec.  9 
2  .  .  .6477  feet.  .  .  Oct.  7 

10  

22. . .  5485 feet. . .  Mar.  10 
81 88  feet  . .  Feb.  25 
6669  feet  . .  Sept.  9 
7419  feet  .    Nov.  18 


1 

11 

■1 
29 

3 
11 
13 
19 

5... 5087  feet 
20  


6336  feet 


Mar.  24 


Coming  Attractions 

Title  Star 

Black  Magic  Hines-Lorraine  

Butter  and  Egg  Man  Mulhall-O'Day  

Code  of  the  Scarlet  Maynard-McConnell  


Length  Reviewed 


Title  Star 

Divine  Lady,  The  Griffith- Varconi  

Happiness  Ahead  Colleen  Moore  

Head  Man,  The  Murray-Reed- Dawson  . . 

Heart  to  Heart  Astor-Hughes  

Here  Comes  the  Band  Langdon-Davison  

I'll  Tell  the  World  Colleen  Moore  

Phantom  City,  The  Ken  Maynard  

Whip,  The  Mackaill-Nllsson-Forbes . 


Rel.   Date     Length  Reviewed 


FOX  FILMS 

FEATURES 

Title  Star  Rel. 

Arizona  Wildcat,  The  Mix-Sebastian  ..Nov. 

Black  Jack  Jones-Bennett   Sept. 

Blood  Will  Tell  Jones-Perry  Nov. 

Branded  Sombrero,  The  Jones-Hyams  Jan. 

Come  to  My  House  Borden-Moreno  Dec. 

Dare  Devil's  Reward  Mix-Joyce  Jan. 

Dressed  to  Kill  Lowe-Astor  Mar. 

East  Side,  West  Side  O'Brien-Valli  Oct. 

Fleetwing  Norton-Janis  

Gateway  of  the  Moon  Del  Rio-Pidgeon  Jan. 

Gay  Retreat,  The  Cohen-McNamara  Sept. 

Girl  in  Every  Port,  A  McLaglen-Armstrong  Feb. 

Hangman's  House  McLaglen-Collyer-Kent   May 

Hello,  Cheyenne  Mix-Lincoln  April 

High  School  Hero  Phipps-Stuart  Oct. 

Holiday  Lane  Jan 


Date 

20... 
25  . . 
13... 
8... 
25... 
15... 
18.. 


Length 
4665  feet. 
4777  feet. 
4556  feet 
4612  feet 
5430  feet 
4987  feet. 
6566  feet 
8154  feet 


Reviewed 
Mar.  24 
Mar.  3 
Mar.  3 
Jan.  14 


Jan.  21 
Mar.  17 
Nov.  4 


I  .onor  Bound  O'Brien-Taylor. 

Horsemen  of  the  Plains  Mix-Blane  

Joy  Girl,  The  Borden-Hamilton  

Ladies  Must  Dress  Valli-Gray  

Love  Hungry  Moran-Gray  

Loves  of  Carmen  Del  Rio-McLaglen  

News  Parade,  The  Stuart-Phipps  

Pajamas  Borden-Gray  

Play  Girl,  The  Bellamy-Brown  

Publicity  Madness  Moran-Lowe  

Seventh  Heaven  Gaynor-Farrell  

Shame  (re-issue)  John  Gilbert  

Sharpshooters  O'Brien-Moran  

Silk  Legs  Bellamy-Hall  

Silver  Valley  Mix-Dwan  

Soft  Living  Bellamy-Brown  

Square  Crooks  Brown-Armstrong-Dwan .  . 

Thief  in  the  Dark,  The  Meeker-Hill-Lee  

Two  Girls  Wanted  Gaynor-Tryon  

Very  Confidential  Madge  Bellamy  

Why  Sailors  Go  Wrong  Cohen-McNamara  

Wizard,  The  Lowe-Hyams 


May 
. .  Mar. 
.  Sept. 
. .  Nov. 
..April 
. .  Sept. 

May 
.  Oct. 
.  April 
..Oct. 
.  .Oct 
. .  Nov. 
. .Jan. 
. .  Dec. 
. .  Oct. 
. .  Feb. 
. .  Mar. 
.  May 
. .  Sept. 
.  Nov. 
.  Mar. 
Dec. 


Wolf  Fangs  Thunder-Morton-Lincoln  Nov. 

Womanwise  Russell-Colly  er-Pidgeon  Jan. 

SHORT  SUBJECTS 

Title  Star  Rel.  Date 

America's  Little  Lamb  Variety  April  15. . . 

Arkansas  Traveler  Variety  Jan.    8. . . 

Cow's  Husband,  A  Spenser-Temple  

Desert  Blooms,  The  Variety  Mar.  19  

Follow  the  Leader  Payson-Ramon  May  13  . . . 

Head  Hunters  of  Ecuador  Variety  Jan.  22  . . . 

Hold  Your  Hat  Phipps-Stuart  Jan.  15... 

Hot  House  Hazel  T.  Brooks-T  .Hill  Jan.    1. . . . 

In  a  Music  Shoppe  (Movietone)  Special  Cast  

Jack  and  Jilted  P.  Cunning-M.  King  

Jungles  of  the  Amazon  Variety  Feb.  5... 

Kiss  Doctor,  The  Brooke-Thompson  Jan.  29... 

Lady  Lion  Lincoln-Clayton-Bletcher  Mar.  25. . . . 

Lords  of  the  Back  Fence  Variety  Jan.  22  

Love  is  Blonde  Rollens-Ellis  Feb.  26. . . 

Low  Necker,  A  Marjorie  Beebe  

Mum's  the  Word   

Old  Wives  Who  Knew  Hallam  Cooley  April  8. . . . 

On  a  South  Sea  Shore  Variety  April  1 . . . 

Over  the  Andes  Variety  

Psyche  and  the  Pskyscraper  "0.  Henry"  

Ship  Ahoy!  Variety  Feb.  19... 

Spanish  Influence  Variety  April  29. . 

T.  Bone  for  Two  Tyler  Brooke  ,  April  22. . . 

Too  Many  Cookies  T.  Brooke-L.  Miller  Mar.  11  

Vintage,  The  Variety  Mar.  4... 

Coming  Attractions 

Title  Star 

Air  Circus,  The  Carrol-Lake-Rollins  

Cock-Eyed  World,  The  Lowe-McLaglen  

Don't  Marry  Moran-Hamilton  

Dry  Martini 


5038  feet 

Jan.  14 

', .  5524  feet  . 

.  .  Sept.  23 

. .  .5500 feet. 

..Mar.  3 

. . .  6518  feet 

. . .  4618feet 

...5498  feet. 

..Nov.  11 

. . .  6188  feet 

.  .    4397  feet  . 

. .  Mar.  24 

...6162  feet.. 

.  Sept.  23 

. . . .5599  feet  . 

. .  Dec.  23 

.  .  .  5792  feet. 

.  .April  21 

. . . .8538  feet  . 

.  Oct.  7 

. . . .5876  feet  . 

. .  Dec.  2 

. . .  .5200  feet 

.  April  28 

. .  .5893 feet. 

..Feb.  11 

.    8500 feet. . 

.  June  10 

...5467  feet 

. .  5573  feet  . 

Jan.  28 

. . . .5446  feet 

. . .  .5011  feet. . 

..Oct.  14 

. . .  .5629 feet. . 

..Mar.  3 

.  .5397  feet. . 

Mar.  31 

. . .  .6293  feet. . 

Oct.  7 

. . .  .5620 feet. . 

.  Dec.  16 

. .  5112feet  . 

.  April  14 

. .  5629  feet 

. . .  .5331  feet. . 

.  Dec.  16 

...  .5050 feet. . 

..Mar.  10 

Length  Reviewed 
1  reel  

1  reel  

2  reels  

1  reel   

2  reels  

1  reel  

2  reels  Mar.  24 

2  reels  


2  reels  

1  reel  Jan.  21 

2  reels  Mar.  17 

2  reels  

1  reel  

2  reels  

2  reels  Jan.  14 

2  reels  Sept.  3 

2  reels  

1  reel  

1  reel  

2  reels  

1  reel  

1  reel  

2  reels  

2  reels  

1  reel  


Length  Reviewed 


Escape.  The  Valli-Russell  April  29  5109  feet  May  12 

Farmer's  Daughter,  The  Beebe-Warren  

Fazil  Farrell-Nissen-Busch  

Four  Devils,  The  Macdonald-Gaynor-Morton  

Four  Sons  Mann-Hall-Bushman  9412feet  Feb.  18 

Girl  Downstairs,  The  Moran-O'Brien  

Me,  Gangster   Collyer-Stuart  

Mother  Machree  Bennett-McLaglen  6863  feet  Mar.  17 

Mr.  Romeo  Sterling-Carroll-Meeker    

None  But  the  Brave  

Painted  Post,  The  Mix-Kingston  

Pigskin  Rollens-Carol  

Plastered  in  Paris  Cohen-Pennlck  

Red  Dancer  of  Moscow,  The  Del  Rlo-Farrell-Revler  

River  Pirate,  The  Victor  McLaglen  

Street  Angel,  The  Gaynor-Farrell  9221  feet  

Sunrise  Gaynor-O'Brien  8729  feet  Oct  14 

Wild  West  Romance  Bell-Lincoln  


LUMAS 

FEATURES 

Star  Rel.   Date     Length  Reviewed 

Corbln-Falth  Feb.  1. . .  .5800 feet. . .  Jan.  28 


Title 

Bare  Knees  

Blondes  By  Choice  Claire  Windsor  Oct.    1 . 

Cheer  Leader,  The  Graves-Olmstead  Nov.  1 

Chorus  Kid,  The  Faire-Washburn  April  10 

Girl  From  Rio,  The  Myers-Pidgeon  SepL  1 

Head  of  the  Family,  The  July 

Hell  Ship  Bronson  Mrs.  W.  Reid-Howes-Beery . . .  May  1 

Man  Higher  Up  June 

San  Francisco  Nights  Marmont-Busch  Jan.  1 


6987  feet. 
.  6000  feet  . .  Mar.  10 
.  6200  feet.  .  .  April  14 
. .6990  feet  

'7000  f  eet  . . .  .  May  12 

.7000 feet.  .  .  .bee.  31 


M  ay    1  9 .    192  8 


1721 


Title  Star  Rel.   Date     Length  Reviewed 

Thru  the  Breakers  Aug  

Turn  Back  the  Hours  Loy-Pldgeon  Mar.  12...  6500  feet      Mar.  1 7 

United  States  Smith  Grlbbon-Lee-Harlan  May   


Coming 

Star 


Attractions 


Title 

Able  of  the  U.  S.  A  George  Jessel  

Down  Grade,  The  Falrbanks-Calhoun  . 

Gypsy  Love  (tenL)  

River  Woman,  The  Alma  Rubens  

Uncensored  Woman.  The  

When  Danger  Calls  Falrbanks-Sedgwick 

Woman  Between,  The  


Rel.    Date     Length  Reviewed 


5661  feet. 
8538  feet' 


Feb.  25 


7300  feet 
8189  feet 
6408  feet 


Jan.  21 
Dec.  31 
Nov.  4 


4658  feet.. 

April  28 

8200  feet  . 

Sept  16 

.  6646  feet 

.7743  feet.. 

..Mar.  3 

7045  feet 

5393  feet  

5687  feet  . 

Dec.  23 

7365  feet  . 

Dec.  16 

5950  feet 

Dec.  30 

6280  feet 

7289  feet 

.7193  feet.. 

Nov.  18 

.5014  feet 

.6544  feet  . 

.  Jan.  21 

.7745  feet 

Feb.  18 

.6476  feet. 

Mar.  10 

4784foet. . 

Mar.  24 

6705  feet. 

.  Oct.  22 

9435  feet. . 

Oot.  7 

6273  feet.. 

.  Nov.  11 

5252  feet 

5901  feet  

8134  feet. . 

Jan.  7 

5011  feet 

4435  feet   

METRO-GOLDWYN-MAYER 

FEATURES 

Title  Star  Rel.   Date     Length  Reviewed 

Across  to  Singapore  Novarro-Crawford  April  7.  .  6805  feet      May  5 

Actress,  The   Shearer-Forbes-O.Moore  April  28  t>998feet  

Annie  Laurie  Glsh-Kerry  Sept.  17. . .  .8730  feet  May  27  '27 

Baby  Mine  Arthur-Dane  Jan.  21  5139feet  —  Jan.  14 

Becky  O'Nelll-O.  Moore  Nov.  12. . .  6433  feet  

Ben  Hur  Novarro-McAvoy  Oct.    8. . .11693  feet  Jan.  16, "26 

Big  City,  The  Chaney-M.  Day-Compson  Feb.  18...  6838  feet      Mar.  31 

Big  Parade,  The  Gilbert-Adoree  SepL  10.  .11519  feet  Nov.  28  '25 

Body  and  Soul  L.  Barrymore-Prlngle-Kerry  Oct.    1  5902  feet  .    Nov.  25 

Bringing  Up  Father  Macdonald-Olmsted-Moran.  .  .  Mar.  17  .    6344  feet  

Buttons  Coogan-L.  Hanson  Dec  24...  6050  feet  Mar.  31 

Certain  Young  Man  Novarro-Adoree  May  19. . . 

Circus  Rookies  Dane-Arthur  Mar.  31 . . . 

Cossacks,  The  Gilbert-Adoree  June  23  . . 

Crowd,  The   Boardman-Murray  Mar.  3. . . 

Diamond  Handcuffs   Boardman-Gray-Nagel   May  5... 

Divine  Woman,  The   Garbo-Hanson  Jan.  14.  .. 

Enemy,  The  Glsh-Forbes  Feb.  18... 

Fair  Co-Ed   Davies-Brown  Oct.  15... 

Forbidden  Hours  Novarro-Adoree  June  18... 

Foreign  Devils  McCoy-Windsor  SepL  3. . . 

Garden  of  Allah  Terry-Petrovich  Nov.  5  . . 

In  Old  Kentucky  H.  Costello-Murray  Oct.  29. . . 

Latest  from  Paris.  The  Shearer-Forbes  Feb.   4. . . 

Laugh,  Clown,  Laugh  Chaney-Young-Asther  April  14 

Law  of  the  Range,  The  McCoy-Crawford  Jan.  21 . . . 

London  After  Midnight   Chaney-M.  Day-Nagel  Dec.   3.  . . 

Love   Garbo-Gilbert  Jan.  2... 

Lovelorn,  The  O'Neill-Kent-O'Day  Dec.  17. . . 

Man,  Woman  and  Sin   Gilbert-Eagels  Nov.  19  . . 

Patsy,  The  Davies-Caldwell-Gray  Mar.  10... 

Quality  Street  Davles-Nagel  Dec.  31 . . . 

Riders  of  the  Dark  McCoy-Dwan  April  21... 

Road  to  Romance,  The  Novarro-M.  Day  Sept. 24  . . 

Rose-Marie  Crawford-Murray-Peters  Feb.  11 . . . 

Skirts   Chaplin-Balfour  May  19.  . 

Smart  Set.  The  Haines-Holt-A.  Day  Feb.  25. . . 

Spoilers  of  the  West  McCoy-Daw  Dec.  10. . . 

Spring  Fever  Haines-Crawrord  Oct.  22. . . 

Student  Prince,  The  Novarro-Shearer  Jan.  30. . . 

Tea  for  Three  Cody-Pringle-O.  Moore  Dec.  10. . . 

Thirteenth  Hour,  The  L.  Barrymore-Gadsdon  Nov.  26  . . 

Under  the  Black  Eagle  Flash-M.  Day-Forbes   Mar.  29. . . 

West  Point   Haines-Crawford  Jan.  7... 

Wickedness  Preferred  Cody-Pringle  Jan.  28  . 

Wyoming  McCoy-Sebastian  Mar.  24.  . 

SHORT  SUBJECTS 
Title  Star  Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. . . 

All  For  Nothing  Charley  Chase  Jan.  21... 

Amazing  Lovers  Ufa  Oddities  Mar.  10... 

Barnum  and  Rlngling,  Inc  "Our  Gang"  April  7. . . 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Mar.  31 . . . 

Came  the  Dawn   Max  Davidson   Mar.  3... 

Children  of  the  Sun   Ufa  Oddities   Feb.  11... 

Cleopatra  July  7... 

Crazy  House  "Our  Gang"  June  2... 

Czarina's  Secret,  The    Baclanova-Mir-Rand  Mar.  17.  . 

Dumb  Daddies  Max  Davidson   Feb.   4  . 

Edison,  Marconi  and  Co   "Our  Gang"   ...  Mar.  10.  .. 

Fair  and  Muddy   "Our  Gang"   May  5. 

Family  Group,  The  Charley  Chase   Feb.  18. 

Fight  Pest.  The  Charley  Chase  May  12 

Finishing  Touch,  The   Laurel-Hardy   Feb.  25. 

Fishing  With  a  Microscope  Ufa  Oddities  

Follow  Through  Laurel-Hardy  

Forty  Thousand  Miles  with  Lindbergh  Aviation  Film   Mar.  4 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24 

Golden  Fleeces  Ufa  Oddities  May  19 

Happy  Omen,  A  Ufa  Oddities  July  14 

Heavenly  Bodies  Ufa  Oddities  

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28 

Lady  of  Victories,  The  A.  Ayres-O.  Matlesen-G.  Irving.  Jan.  21 

Leave 'Em  Laughing   Laurel-Hardy  Jan.  28 

Let  George  Do  It  Laurel  Hardy  

Limousine  Love   Charley  Chase   April  14 

Monarch  of  the  Glen,  The   Ufa  Oddities   Mar.  24 

Nature's  Wizardry   Ufa  Oddities  July  28 

Palace  of  Honey,  The  Ufa  Oddities  June  16 

Pathfinders.  The  Ufa  Oddities  

Pass  the  Gravy  Max  Davidson  Jan.  7 

Perfume  and  Nicotine  Ufa  Oddities. . .  Jan.  14 

Pets  and  Pests   Ufa  Oddities  Jan.  28 

Primitive  Housekeeping   Ufa  Oddities  April  21 

Rainy  Days  "Our  Gang"   Feb.  11 

Sanctuary  Ufa  Oddities  May  5 

Secrets  of  the  Sea   Ufa  Oddities  Feb.  25 

Should  Women  Drive?  Max  Davidson  May  26 

Sleeping  Death  Ufa  Oddities  June  30 

Spook-Spoofing  "Our  Gang"   Jan.  14 

Tally-Ho  Ufa  Oddities  

Tell  It  to  the  Judge  Stanley-Dwan-Manning  May  12 

That  Night  Max  Davidson  

Their  Purple  Moment   Laurel-Hardy  May  19 

Tokens  of  Manhood  Ufa  Oddities  .  June  6 

Virgin  Queen,  The  Stanley-Dwan-Manning  May  12 

Wicked  Kasimir.  The  Ufa  Oddities  April  7 

Wonders  of  Blue  Gulf  Mexico   Ufa  Oddities 

Your  Darn^Tootin'   Laurel-Hardy    April  21 


Length  Reviewed 

2  reels  

2  reels  Jan.  14 

1  reel  

.2  reels  April  21 

.2  reels  

.2  reels   April  21 

2  reels   

1  reel   

2  reels  

.2  reels  

.2  reels   

.2  reels   Feb.  25 

.2  reels   April  7 

2  reels  May  12 

2  reels   Feb.  18 

2  reels  

2  reels   April  7 

1  reel  

2  reels  

3  reels   

2 reels  ....  April  21 

1  reel  

1  reel  

1  reel  

.  1  reel   Oct.  9 

2  reels          Feb.  25 

2  reels  

2  reels  Mar.  3 

2  reels  April  21 

.  I  reel   Jan.  21 

1  reel   

1  reel  

1  reel  

2  reels  Jan.  14 
.  1  reel   

1  reel  Mar.  3 

1  reel  

2  reels  

1  reel  

1  reel  Mar.  3 

2  reels  

1  reel   

2  reels         Jan.  14 

1  reel   

2  reels   

2  reels  

2  reels  

1  reel   

2  reels  

.  1  reel  

1  reel   

2  reels         May  12 


Coming  Attractions 

Title  Star 

Adventurer,  The   McCoy-Sebastian  

Baby  Cyclone.  The  Cody-Pringle  


Title  Star 

Beay  Broadway   Cody-Pringle   

Bellamy  Trial.  The   Joy-Bronson  

Brother  Love  tentative)  Dane-Arthur  

Bushranger,  The   McCoy-Douglas 

Cameraman,  The    Keaton-Day  

Deadline,  The   Flash-Lorraine-Gray 

Detectives   Dane-Arthur  

Excess  Baggage   .  .  Haines-Cortez 

Four  Walls  Gilbert-Crawford  

He  Learned  About  Women  Haines-Page-Percy. 

Madamoiselle  from  Armentleres  . .    E.  Brody-J.  Stuart  

Masked  Stranger,  The  McCoy  

Napoleon  Special  Cast 

Our  Dancing  Daughters   Crawford-Brown-Sebastian 

Show  People   Davies-Halnes  

Southern  Skies  Blue-Torres  

Telling  the  World   Haines-Page 

Tide  of  Empire   Adoree-Murray   

Trail  of  '98.  The   Del  Rio-Forbes  

War  in  the  Dark   Garbo-Nagel  

While  the  City  Sleeps    Chaney-Page   

Wind.  The   Glsh-Hanson  


Rel.    Date     Length  Reviewed 


11100  feet       Mar.  24 


PARAMOUNT 

FEATURES 


Title 


Star 


Adventure  Mad   Barclay-Asther   Mar.  31 

Barbed  Wire  Negri-Brook  Sept.  10 

Beau  Sabreur  Brent-Cooper  Jan.    7. . 

Big  Killing,  The  Beery-Hatton  May  19 

Chang  Jungle  Film  Sept.  3 

City  Gone  Wild,  The  Meighan-Brooks  Nov.  12 

Doomsday   Vidor-Cooper  Feb.  18.. 

Drag  Net,  The  Bancroft-Brent  May  26. 

Easy  Come,  Easy  Go  Dix-Carroll  April  21. 

Feel  My  Pulse  Danlels-Arlen  Feb.  25. 

Figures  Don't  Lie  Ralston-Arlen  Oct.    8 . . 

Firty-Fifty  Girl.  The  Daniels-Hall  May  12 

Fools  for  Luck  Fields-Conklin   May   5  . 

Gay  Defender,  The  Dix-Todd  Dec.  10.. 

Gentleman  of  Paris,  A  Menjou-O'Hara  Oct.  15. . 

Gentlemen  Prefer  Blondes  Taylor-Sterling-White  Jan.  28 

Get  Your  Man  Bow-Rogers  Dec.  10 

Honeymoon  Hate  Vidor-Carmanati  Dec.   3. . 

Jesse  James  Thomson-Lane  Oct  22 

Last  Command.  The  Jannings-Brent  Jan.  21 . . 

Last  Waltz.  The  Fritsch-Vernon  Nov.  26 

Legion  of  the  Condemned  Cooper-Wray   Mar.  1 0 

Love  and  Learn  Ralston-Chandler  Jan.  14. . 

N  evada  Cooper-Todd  Sept.  10. 

Night  of  Mystery,  A  Menjou-Brent  April  7. . 

Now  We're  in  the  Air  Beery-Hatton   Oct.  22.. 

Old  Ironsides  Ralston-Farrell-Beery  Mar.  3.. 

One  Woman  to  Another  Vidor-Vnn  Eltz  Sept. 24 

Open  Range  Chandler-Bronson   Nov.  5 

Partners  in  Crime  Beery-Hatton-Brian  Mar.  17 

Peaks  of  Destiny  Special  Cast  Jan.  28. 

Pioneer  Scout,  The  Thomson-Lane  Jan.  21 . . 

Red  Hair  Bow-Chandler  Mar.  10 

Rough  Riders,  The  N.  Beery-Bancroft  Oct.  1 


Rel.   Date     Length  Reviewed 

5897  feet  

6591  feet  

6704  feet      Jan.  28 


Feb.  4 
Dec  24 
Oct.  15 
Nov.  12 
Oct.  8 
Feb.  25 


Length 
4709  feet. 


Rev  ewed 


Secret  Hour,  The  Negri-Tronson 

Serenade  Menjou-Carver-Basguette 

Shanghai  Bound  Dlx-Brian  

She's  a  Sheik  Daniels-Arlen  

Shootln'  Irons  Luden-Blane  

Show  Down,  The  Bancroft-Brent  

Something  Always  Happens  Ralston-Hamilton  Mar.  24 

Speedy  Lloyd-Christie  April  7 

Sporting  Goods  Dix-Olmstead  Feb.  11... 

Spotlight,  The  Ralston-Hamilton  Nov.  19 

Stark  Love  Special  Cast  Sept.17 

Street  of  Sin,  The  Jannings-Wray  May  26  . . 

Sunset  Legion,  The  Thomson-Murphy  April  21... 

Swim,  Girl,  Swim  Daniels-Hall  Sept.  17 

Tell  It  to  Sweeney  Conklln-Bancroft  Sept.24  . . 

Three  Sinners  —  Negrl-Baxter   April  14... 

Tillie's  Punctured  Romance  Flelds-Conklln  Mar.  3  . . 

Two  Flaming  Youths  Conklin-Fields  Dec  17. . . 

Under  the  Tonto  Rim  Arlen-Brlan  Feb. 

Underworld  Bancroft-Brent-Brook  Oct.  29 . . . 

Way  of  All  Flesh  Jannlngs-Bennett-Haver  Oct.    1 . . . 

Wedding  March,  The  Von  Strohelm-Wray  Feb. 

We're  All  Gamblers  Melghan-Millner  Sept.  3. . . 

Wife  Savers  Beery-Hatton   Jan.  7... 

Woman  on  Trial  Negri-E.  Hanson  Oct.  29.  . 

SHORT  SUBJECTS 
Title  Star  Rel.  Date 

Adoration  Novelty   Feb.  25.  . 

Behind  the  Counter  E.  E.  Horton  Mar.  3 . . . 

Bugs  My  Dear  (Christie)  Bobby  Vernon  April  21... 

Campus  Cuties  Billy  Dooley  April  7... 

Dad's  Choice  E.  E.  Horton  Jan.    7.  .. 

Fighting  Fanny  (Christie)  Featured  Cast  Jin.  21... 

Frenzy  Novelty  Jan.  14... 

Gallant  Gob,  A  (Christie)  Billy  Oooley  May  26. . . 

Goofy  Ghosts  (Christie)  Jlmmle  Adams  April  28  . 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14 

Hold  'Er  Cowboy  (Christie)  Bobby  Vernon  June  2 . . . 

Holy  Mackerel  (Christie)  Jlmmle  Adams  Feb.  11 . . . 

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25. . . 

Ice  Boxed  Krazy  Kat  Cartoon  Feb.  11... 

Just  the  Type  'Christie)  Neal  Burns   Feb.  18. . . 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18  . . 

Ko-Ko's  Jerm  Jam  Inkwell  Cartoon  Feb.   4 . . . 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31 . . . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.    7 . . . 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21... 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3 

Ko-Ko's  Tattoo  Inkwell  Cartoon  Mar.  17  . . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24... 

Lonq  Hose  'Christie)  Jack  Duffy  Mar.  17... 

Love's  Young  Scream  Anne  Cornwall  May  12  . . 

Love  Shy  (Christie)  Jlmmle  Adams   Mar.  24 . . . 

Pig  Styles    Krazy' Kat  Cartoon  Jan.  14... 

Save  the  Pieces  (Christie)   Bobby  Vernon  Jan.  28  . 

Say  Uncle  (Christie)  Jack  Duffy   June  9 

Sea  Food 'Christie)   Billy  Dooley  July  14  .  .. 

Shadow  Theory   Krazy  Kay' Cartoon  Jan.  28... 

Slick  Slickers 'Christie)   Neal  Burns   July  7 

Slipnery  Heels  'Christie)  Jimmie  Adams  June  16  . 

Sweeties  'Christie!  Bobby  Vernon  Mar.  10  . 

Two  Masters  Eaton-Post   

Water  Bugs  Christie)  Billy  Dooley   Feb.  4 

Wired  and  Fired  Krazy  Kat  Cartoon   .  Mar.  10 


6536  feet 
5408  feet 
5652  feet 
7720  feet 
5364  feet 
5808  feet 
5280  feet 
7720  feet 
5758  feet 
.6376  feet 
.592  7  feet 
6871  feet 
.5998  feet 
541 5  feet 
8656  feet 
8154  feet 
6940  feet 
.7415  feet 
.5737  feet 
6258  feet 
. 5741  feet 
.5798  feet 
.7900  feet 
.4551  feet 
5599  feet 
.6600  feet 
5582  feet 
61 18  feet 
6336  feet 
9443  feet 
7194  feet 
.5209  feet 
5515  feet 
601 5  feet 
5179  feet 
7616  feet 
4729  feet 
7960  feet 
5951  feet 
4934  feet 
6200  feet 


May  13  '27 
Mar.  3 
April  7 


May  12 
Mar.  3 
Mar.  3 


Dec  31 
Oct.  14 
Jan.  21 


Feb.  11 
Oct  28 
Jan.  28 
Dec  30 
Mar.  24 
Feb.  25 
Oct  28 
April  21 
Dec.  23 

Dec.  18  '26 
SepL  30 

...Mar.  10 
May  5 
Jan.  21 
Mar.  10 
Mar.  31 

April  1  '27 
Mar.  17 

...Dec.  31 
.  Dec  9 
Dec  9 

Mar.  10 

April  14 
Feb.  18 

Mar.  11  '27 


6763  feet  

6124  feet  Sept.  16 
6006  feet  .  Oct.  28 
7029  feet    .  April  28 

5733  feet  

5319  feet  Jan.  7 
5991  feet  April  28 
7643  feet  Sept.  9 
8486  feet    .  July  8 

5935  feet'.!!.".... 
5413  feet  Jan.  21 
5960  feet       Oct.  14 


Length  Reviewed 

2  reels  

2  reels  

2  reels   

2  reels  

2  reels  

2  reels         April  28 

2  reels   

2  reels   

2  reels  

2  reels   

2  reels   

2  reels   

1  reel   

1  reel   

2  reels   

1  reel  

1  reel   

1  reel   

1  reel   

1  ree'  

1  ree,   

1  reel   

1  reel   

2  reels   

2  reels  

1  reel   

1  reel  

2  reels   

2  reels   

2  reels   

1  reel   

2  reels   

2  reels   

2  reels   


2  reels 
1  reel 


1722 


Motion    Picture  News 


Coming  Attractions 
Title  Star  Length  Reviewed 

Abie's  Irish  Rose  Hersholt-McDonald  121 03  feet. .  .April  28 

Beggars  of  Life  Beery-Arlen-Brooks  

His  Tiger  Lady  Menjou-Brent  

First  Kiss,  The  Wray-Cooper  

Glorifying  the  American  Girl  Special  Cast  

Half  a  Bride  Ralston-Arlen  

Hot  News   Daniels-Hamilton  

Kit  Carson  Thomson-Lane  

Ladies  of  the  Mob  Bow-Arlen  

Magnificent  Flirt,  The  Florence  Vidor.  

Perfumed  Trap,  The  Brian-Brook  

Odd  Fellows  Fields-Conklin  

Patriot,  The  Jannings-Stone-Vidor  

Quick  Lunch  Fields-Conklin  

Racket,  The  Melghan-Prevost  

Sawdust  Paradise,  The  Ralston-Howes  

Side  Show,  The   Fields-Conklin  

Vanishing  Pioneer,  The  Holt-Blane  

Warming  Up  Richard  Dix  

Wings  Bow-Rogers  12reels  .  Aug.  26  '27 

PATHE 

FEATURES 


Title  Star  Rel.  DatellLength 

Alice  in  Wonderland  Special  Cast  Dec.  25. . .  .5  reels  

Alice  Thru  Looking  Glass  Special  Cast  Feb.  12. . .  .5  reels. . . . 

Almost  Human  Reynolds-Thomson  Dec  26. . .  .5596  feet  . 

Angel  o.  Broadway,  The  Joy-Varconi  Oct-  3  6555  feet  . 

Apache  Rider,  The  Leo  Maloney  Feb.  12  5755  feet . . 

Avenging  Shadow,  The  Klondike-Hallor-Morris  April  29  4293  feet.. 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Jan.   8       4805 feet. . 

Blonde  for  a  Night,  A  Prevost-Ford  Feb.  26  6  reels  

Blue  Danube,  The  Joy-La  Rocque  Mar.  11  7  reels  

Born  to  Battle  Bill  Cody  Sept.  11  4875  feet  . 

Boss  of  Rustlers  Roost  Dan  Coleman  Jan.  22       4833  feet. . 

Bronc  Stomper,  The  Dan  Coleman  Feb.  26...  .5408 feet  . 

Bullet  Mark,  The  Jack  Donovan  Mar.  25  4550  feet. . 

Chicago  haver-Varconi  Mar.  4       9992  feet . . 

Combat  Walsh-Adams-Hulette  Oct.  23 .... 51 00  feet  . 

Cowboy  Cavalier,  The  Buddy  Roosevelt  Jan.  29  4526  feet. . 

Crashing  Through  Jack  Padjan  Feb.   5  4480  feet. . 

Desert  of  the  Lost,  The  Wally  Wales  Dec  18. . .  .4933 feet. . 

Desperate  Courage  Wally  Wales  Jan.  15       4398  feet. . 

Devil's  Twin,  The  Leo  Maloney  Dec.  11  5478  feet.. 

Discord  Ekman-Dagover  Nov.  20. . .  .8586  feet. . 

Dress  Parade  Boyd-Love  Nov.  11  6599  feet . . 

Fangs  of  Fate  Klondike  (dog)  June  24 ....  5  reels 

Flying  Luck  Monty  Banks  Dec.  4 . . . .  6403  feet . . 

Forbidden  Woman,  The  Goudal-Varconi  Nov.  7  6568  feet . . 

Girl  in  the  Pullman  Prevost-Ford  Oct.  31  5867  feet. . 

Golden  Clown,  The  Ekman-Bell  Dec  18  7913feet. 

Gold  From  Weepah  Bill  Cody  Nov.  20  4968 feet. 

Grandma's  Boy  (re-issue)  Harold  Lloyd  Dec  4750 feet. . 

Harp  in  Hock,  A  R.  Schildkraut-Coghlan  Oct.  10  5990 feet. . 

His  Foreign  Wife  McDonald-Murphy  Nov.  27  4890 feet. 

Hold  'Em  Yale  Lc  Rocque-Loff  May  13. . .  .8  reels. . . 

Hoof  Marks  Jack  Donovan  Nov.  13       4076 feet. 

Land  of  the  Lawless  Jack  Padjan  Dec.  25. .  .  .4131  feet 

Laddie  Be  Good  Bill  Cody  Jan.    1  4155  feet 

Law's  Lash,  The  Klondike-Ellis-Maberry  May  20. . .  4902 feet. 

Leopard  Lady,  The  Logan-Hale  Jan.  22  . .  6650  feet 

Let  'Er  Go  Gallegher  Coghlan-Ford  Jan.  15       5888 feet. 

Main  Event,  The  Reynolds-R.  Schildkraut  Nov.  18  6472 feet. 

Marliethe  Killer  Klondike-Bushman,  Jr.  Mar.  4  4600  feet 

Midnight  Madness  Logan-Brook  Mar.  25  6  reels. . . 

My  Friend  From  India  Pangborn-Fair  Dec.  19. . .  5750  feet. 

Night  Flyer,  The  Boyd-Ralston  Feb.   5  5954  feet 

Obligin'  Buckaroo,  The  Buffalo  Bill,  Jr  Oct.  16       4575  feet. 

On  to  Reno  Prevost-Landis  Jan.    1 ....  6  reels . . . 

Passion  Island  Special  Cast  Feb  7  reels . . . 

Perfect  Gentleman,  A  Monty  Banks  Jan.  15  5626  feet. 

Ride  'Em  High  Buddy  Roosevelt  Oct.    9  4542  feet . 

Roarin'  Broncs  Buffalo  Bill,  Jr  Nov.  27  4375  feet. 

Rush  Hour,  The  Prevost-Ford  Dec.  12  5880 feet. 

Saddle  Mates  Wally  Wales  Mar.  11 ...  .4260 feet. 

Skyscraper  Boyd-Carrol  April  8  7040  feet . 

Soda  Water  Cowboy,  The  Wally  Wales  Sept.  25  4546  feet. 

Stand  and  Deliver  La  Rocque-Valez  Feb.  19  5423  feet. 

Turkish  Delight  R.  Schildkraut-Fay-Robson  Nov.  11  5397  feet. 

Valley  of  Hunted  Men  Buffalo  Bill,  Jr  Feb.  19. . .  .4520  feet. 

Walking  Back  Carrol-Walling  May  29  6reels... 

What  Price  Beauty?  Nita  Naldi  Jan.  22. . .  .5  reels. . . 

Wise  Wife.  The  Haver-T.  Moore-Logan  Oct.  24  5610feet. 

Wreck  of  the  Hesperus  Bradford-Marion  Oct.  31 . . .  .6447  feet. 


Reviewed 


.  Mar.  24 
Dec  16 
Feb.  18 
Mar.  31 

.  Dec.  30 


Jan.  14 
Mar.  3 
.  Mar.  31 
Dec.  30 
Nov.  11 
Jan.  28 
Feb.  11 
Dec.  30 
Jan.  21 

Nov.  11 
Nov.  11 

!  Nov.  18 
Dec  16 
Nov.  18 

.  Mar.  24 
Dec.  23 

.  Dec  9 
Feb.  11 

Dec  23 
Dec.  30 
Dec.  30 
Mar  31. 
Mar.  10 
Jan.  28 
.  Nov.  11 
Mar.  3 

Mar.  31 

Nov.  11 


Jan.  14 
Nov.  11 
Dec.  30 
Mar.  10 
Mar.  17 
April  14 
.  Nov.  4 
April  7 

ifvlar.  "3 

'.lan.  28 
Dec  16 
Mar.  31 


SHORT  SUBJECTS 


Title  Star 

Animal  Snaps  Rarebits  

Barnyard  Artists  "Aesop  Fables" 

Barnyard  Lodge  No.  1  "Aesop  Fables" 

Bath  Time  Sportlight  

Battling  Duet,  The  "Aesop  Fables" 


Rel. 
April 
April 
April 
.June 
April 


Beach  Club,  The  Bevan-Hurlock  Jan. 

Benares  (Educational)  Geographical  Number  Jan. 

Best  Man.  The  Bevan-A.  Bennett-V.  Dent  Feb. 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Garley   Mar. 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb. 

Boats  and  Fishermen  Science  Number  Mar. 

Boy  Friend,  The  "Aesop  Fables"  Jan. 

Broncho  Buster,  The  "Aesop  Fables"  Jan. 

Buddhists  of  Burma,  The  (Educational)Geographical  Number  Feb. 

Busy  Bodies  Sportlight  Jan. 

Clothes  and  the  Game  Sportlight  April 

Coast  to  Coast  "Aesop  Fables"  May 

County  Fair,  The  "Aesop  Fables"   Mar 

Crowned  Heads  Sportlight  Feb. 

Delhi  (Educational)  Geographical  Number  Feb. 


Do  Monkeys  Manicure?  Stan  Laurel. 

Family  Frolics  Sportlight  

Famous  Playgrounds  Sportlight  

Flignt  That  Failed,  The  "Aesop  Fables" 

Flying  Age,  The  "Aesop  Fables" 

Fiying  Elephants  Roach  Stars.  .  . 

Fun  Afoot  Sportlight  

Galloping  Ghosts  Carew-Hardy 


April 
Jan. 
.  May 
.June 
April 
Feb. 
Mar. 
.  Mar. 

Girl  From  Nowhere,  The   Pollard-Holloway-Swain  Mar. 

Good  Snip  Nellie,  The  "Aesop  Fables"  Feb. 

Happy  Days  "Aesop  Fables"  May 

High  Stakes  "Aesop  Fables"  Jan. 

Honeymoon  Hints   Rarebits  Jan. 

How  Man  Suits  His  Life  Science  Series  

Houses  of  Arctic  and  Tropics  Science  Number  Feb. 


Date 

8... 
29. . . 

8... 
24... 
15. . . 
22... 
24... 
19... 
18... 
26. . . 

4.  . . 
22... 

1... 

5... 


12 


Length  Reviewed 

.1  reel  April  21 

.  1  reel  

.1  reel  April  7 

.  1  reel  

1  reel  April  7 

2  reels  Jan.  14 

.1  reel  

.2  reels         Feb.  11 

2  reels  Mar.  10 

1  reel  

.2  reels  

.1  reel  

.1  reel  

1  reel  

.1  reel  Dec.  31 

1  reel  April  7 

.1  reel   

.1  reel  

.1  reel  

.1  reel  

.1  reel  

.1  reel  Jan.  14 

1  reel  

.1  reel  

1  reel  April  21 

.2  reels  Feb.  11 

1  reel   

.2  reels         Mar.  3 

.2  reels          Mar.  24 

.1  reel  

.1  reel  

1  reel   

1  reel  

.2  reels  

.2  reels  


Jan.  7 
Jan.  14 
.  Mar.  31 


Title  Star  Rei.   Date     Length  Reviewed 

Jungle  Days  "Aesop  Cartoon"  Mar.  25  2  reels  Mar.  31 

Jungle  Triangle,  A  "Aesop  Cartoon"    April  28  1  reel  

Kashmir,  Old  and  New  Geographical  Number  Jan.  10  1  reel  

Limberlegs  Sportlight  June  10  1  reel  

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29  2  reels  Jan.  21 

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller  Jan.  15. .  .10  episodes. .  Jan.  14 

Mark  or  the  Frog,  The  M.  Morris-D.  Reed  Mar.  25 ...  1 0  episodes ...  Mar.  24 

Matching  Wits  Sportlight  April  29. . .  .1  reel  April  21 

On  the  Ice  "Aesop  Fables"  Mar.  11 ...  .1  reel  

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque)  Feb.  12. ...  1  reel  Feb.  11 

Playing  Hookey  "Our  Gang"  Jan.    1  2  reels  

Power  William  Boyd  

Puppy  Love  "Aesop  Fables"  June  10  1  reel  

Reeling  Down  the  Rhine  Travelesque  Jan.  15. . .  .1  reel  

Run  Girl,  Run  Sennett  Girls  Jan.  15  2  reels  

Scaling  the  Alps  "Aesop  Fables"  April  1  1  reel  

Season  to  Taste  Sportlight  Mar.  4  1  reel  

Shalimar  Gardens,  The  Geographical  Number  Mar.  18  1  reel  

Should  Tall  Men  Marry?  Roach  Stars  Jan.  15  2reels  

Smile  Wins,  The  "Our  Gang"  Feb.  26  2  reels  

Smith's  Army  Life   Hiatt-McKee-Jackson  Feb.  5  2  reels. . . . 

Smith's  Bargain  Hiatt-McKee-Jackson  2  reels  

Smith's  Farm  Days  Hiatt-McKee-Jackson  Mar.  4  2  reels  

Smith's  Holiday  Hiatt-McKee-Jackson  Jan.    8  2reels  

Smith's  Restaurant  Hiatt-McKee-Jackson  April  1  1  reel  

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18  1  reel  

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19  1  reel  

Star  Builders  Sportlight  May  27. . .  .1  reel  

Swim  Princess, The  Pollard-Clyde-Lombard.  Feb.  26  2reels  — 

Tail  Waggers  Sportlight  April  1....1  reel  

Trees  Rarebits  Mar.  11  1  reel  

Twenty-Four-Dollar  Island  Novelty  1  reel  

Versatility  Sportlight  Feb.  5  —  1  reel  

Volcanoes  (Educational)  Geological  Number  Feb.  19  1  reel  

Wandering  Minstrel,  The  "Aesop  Fables"  Jan.  29  1  reel  

War  Bride,  A  "Aesop  Fables"  May  20  —  1  reel  

Work  of  Running  Water  Geological  Number  Mar.  11  1  reel  

Yellow  Cameo,  The  (Serial)  Ray-Hearn  June  3. .  .10  episodes 


Jan.  7 
Mar.  3 
Feb.  4 


Mar.  3 
Dec  31 


Feb.  18 
!  Mar.  3 


Dec  23 
Jan.  28 


Length  Reviewed 


Coming  Attractions 

Title  Star 
Annapolis  Basquette-Brown  

Bride  of  the  Colorado  Boles-Blossom  

Cop,  The  Boyd-Logan  

Godless  Girl,  The  Basquette-Prevost  

King  of  Kings,  The  Warner-Logan   13500  feet  April  29  '27 

Ladies  Must  Love  Rod  La  Rocque  

Love  Over  Night  La  Rocque-Loff  

Man-Made  Woman  Joy-Boles-Warner  

Power  Boyd-Logan  

Red  Mark,  The  von  Seyffertitz  

Ship  Comes  In,  A  R.  Schildkraut-Dressler  June  4  

Sin  Town  Allen-Fair  

Survival  of  Slim,  The  Wally  Wales  

Tenth  Avenue  Haver-Varconi  

Valley  Beyond  the  Law  Coleman-Loff  

What  Holds  Men  Leatrice  Joy  

Yellow  Contraband  Leo  Maloney  


PEERLESS  PICTURES  (S.  R.) 


Title 

GirlJHe  Didn't  Buy,  The. 
Title 

Golden  Shackles  

Out  of  the  Past  

Web  of  Fate,  The. 


Star 

.Garon-Simpson. 


Rel.  Date  Length  Reviewed 
April   5600  feet  

Reviewed 


Wilful  Youth  Harlan-Murphy . 


Star  Rel.  Date  Length 

Priscilla  Bonner  Mar.    . . .  .5600 feet. 

O'Malley-L.  Rich  Sept.  26. . .  .6000  feet. 

.Lillian  Rich  Nov.  7. . .  5800feet. 


Dec 


5800  feet 


RAY  ART  (S.  R.) 


Title  Star  Rel.  Date 

Boy  of  the  Streets,  A  Walker-Bennett  Sept.    . . . 

Casey  Jones  Lewis-Robards  Jan. 

Cruise  of  the  Hellion  Murphy-Keith  Sept. 

Danger  Patrol,  The  Russell-Faire  April 

Gun-Hand  Garrison  Tex  Maynard  Oct. 

Gypsy  of  the  North  Gordon-Hale  April 

Heart  oi  Broadway,  The  Garon-Agnew  Jan. 

Heroes  in  Blue  Bowers-Rand  Nov. 

Law  and  the  Man,  The  Santschi-Brockwell  Jan. 

Light  in  the  Window,  A  Walthall-Avery-Keefe  Oct. 

My  Home  Town  Brockwell-Glass  Mar.    . . . 

On  the  Stroke  or  12  E.  Torrence-Marlowe-O'Shea. .  .Nov. 

Painted  Trail,  The  Buddy  Roosevelt  Feb. 

Phantom  of  the  Turf,  The  H.  Costello-Lease  Mar. 

Prince  of  the  Plains  Tex  Maynard  Sept.  ... 

Ridin'  Luck  Tex  Maynard  Oct. 

Wanderer  of  the  West,  A  Tex  Maynard  Nov.     . . . 

Wheel  of  Destiny,  The  Stanley-Hale  Oct. 

Wild  Born  Tex  Maynard  Dec. 

You  Can't  Beat  the  Law  Lee-Keefe  Feb. 


Length  Reviewed 

5059  feet  

6673  feet  

.6089  feet  Sept.  30 

4879  'feet.'!.'! !!!!!!! 


5853  feet  

5000  feet  

591 6  feet...  Mar.  24 
5960  feet  . .  Nov.  11 


5970  feet 
4571  feet. 


4134  feet. 


5869  feet. 
5260  feet! 


STERLING  PICTURES  (S.  R.) 


Title 


Star  Rel.  Date 

Pretty  Clothes  Ralston- Walker  Oct.  15... 

Outcast  Souls  P.  Bonner-Delaney  Dec.  15. . . 

Burning  Up  Broadway  H.  Costello-Frazer  Jan.  30. 

Marry  the  Girl  Bedford-Ellis  Mar. 

Million  For  Love,  A  Dunn-Howes  May 


1. 


Length  Reviewed 
5652 feet...  Nov.  4 

5210  feet  

5200  feet  

5300  feet.     Mar.  10 


Title 

It  Might  Happen  to  Any  Girl. 


Coming  Attractions 

Star 


Length  Reviewed 


STATE  RIGHTS 


Title 


Reviewed 
.  April  21 


Star  Dist'r       Rel.   Date  Length 

Adorable  Cheat,  The  Lee-Keefe  Chesterfield  . .  April  15.  .5400  feet. . 

Aftermath   Special  Cast  Collwyn  Dec.     . .  6800  feet  —  Mar. 

Air  Mail  Pilot,  The   Mefaffey-Metcalfe  Hi-Mark  5000feet  

Battles  of  Coronel   Special  Cast  Artlee  Feb.     .  .8400  feet. ..  Mar.  24 

Broadway  After  Midnight  Bonner-Landis  Krelbar  Nov.     .  6199  feet  —  Nov.  4 

Broken  Hearts  Hercules   

Czar  Ivan  the  Terrible  Special  Cast  Amkino  April     . .  8500  feet      Mar.  24 

Dance  Fever  Corda-Varconi  Brill  

Daughter  of  Israel  Betty  Blythe  Aywon  7  reels  


May    19,    19  28 


1723 


Title  Star  Rel.   Date     Length  Reviewed 

Faithless  Lover,  The   O'Brlen-Huletto  Krelbar   Mar.       5600  feet      Mar.  3 

Fangs  of  Justice  Silverstreak- Walker     Bischoff  5000  feet  

Jealousy  Lya  de  Pultl   Brill  

Last  Moment.  The  Matleson-Hale  Zakoro  April       5800  feet       Mar.  31 

Little  Wild  Girl.  The  Lee-Landls  Hercules  

Modern  Du  Barry,  A    Maria  Corda  Brill  June  1..  7000  feet  

Port  of  Missing  Children  Special  Cast  Superlative  

Port  of  Missing  Girls  Bedford-McGregor      Brenda  7270feet  Mar.  3 

Printanerllebe  German  Cast  Scenic  Films  6500 feet. . .  Mar.  24 

Sally  of  the  South  Seas  Hercules  

Sealed  Lips   Swedish  Cast   Colwyn  6000  feet  

Shadows  ot  the  Night  Hercules  

Shooting  Stars  English  Cast  Artlee   April       5800  feet      April  28 

Slmba  Jungle  Film  Capitol  Pict  8000  feet  Feb.  4 

Streets  of  Algiers  Camilla  Horn  Brill  7  reels  

Thrill  Seekers  Clifford-Fulton  Superlative  490Ofeet   

Tartuffe  the  Hyprocrite  Jannings-Dagover .       Brill  7  reels  .  Aug.  5  '27 

Tracey  the  Outlaw  Jack  Hoey  New-Cal  Mar.       6000  feet    .  Mar.  31 

Two  Brothers  Conrad  Veldt  Brill   

Whon  Fleet  Meets  Fleet  English  Cast  Hl-Mark  7953  feet  

SHORT  SUBJECTS 

Star  Dlst'r        Rel.   Date     Length  Reviewed 

P.  Donovan  producer)  2  reels  

P.  Donovan  (producer)  2  reels  

P.  Donovan  (producer)  2  reels  

P.  Donovan  (producer)  2  reels  

 Weiss  Bros   10  episodes  

P.  Donovan  ( producer)  Mary  Alden  2  reels  

Joy  Cranfield  Clarke  2  reels  

P.  Donovan  'producer)  2  reels  

Miller-E.  Gilbert  .  Weiss  Mar.       10  episodes  

O'Neill-L.  Graydon  Hi-Mark  

Joy  Cranfield-Clarke  2  reels  

Joy  Cranfield-Clarke  2  reels  

 Weiss  Bros  10  episodes  


Title  Star 
Out  All  Night   Denny-Nixon 


Title 

Bet  The  F. 

Cigarette  Maker's  Romance. . .  F. 

District  Doctor,  The  F. 

Girl  with  the  Golden  Eyes,  The  F. 

Mysterious  Airman,  The   

Necklace,  The  F. 

Nothing  to  Live  For  Al 

Piece  of  String,  A  F. 

Police  Reporter  The  (Serial).. . .  W. 

Sophomore,  The   G. 

Spookey  Money  Al 

Who's  Who   Al 

You  Can't  Win  (Serial)  


1. 
15 

,  15 
1. 
1. 


Rel.  Date 
Mar.  1 ... 
Mar.  1... 
Mar.  15 
Jan.  1... 
April  1 
Jan.  15... 
Feb.  15 


Length 
1  reel    . . 
1  reel  . 
1  reel. .  . 
1  reel 
1  reel 
1  reel 
1  reel . . . . 


TIFFANY-STAHL 

FEATURES 

Title  Star  Rel. 

Bachelor's'Paradise  O'Neill-Graves  Mar. 

Clothes  Make  the  Woman   Southern-Pidgeon  May 

Devil's  Skipper,  The  Bennett-Love-Landis  Feb. 

Girl  From  Gay  Paree  Bedford-McGregor  Sept. 

Green  Grass  Widows  Hagen-Harron-Olmsted  June 

Haunted  Ship,  The  Love-Sebastian-Santschi  Dec. 

House  of  Scandal  Sebastian-O'Malley  April 

Ladies  of  Night  Club  Cortez-Leonard  May 

Lingerie  White-McGregor  June 

Nameless  Men  Windsor-Moreno  Feb. 

Night  Life  Harron-A.  Day  Nov. 

Once  and  Forever  Miller-Harron  Oct. 

Prowlers  of  the  Sea  Cortez-Myers  July 

Scarlet  Dove,  The   Frazer-Borio  April 

Stormy  Waters  Southern-McGregor  June 

Streets  of  Shanghai  Starke-Harlan   Dec. 

Their  Hour  Harron-Sebastian   Mar. 

Tragedy  of  Youth  Baxter-Miller-Collier,  Jr  Jan. 

Wild  Geese  Bennett-Southern-Keith  Nov. 

Woman  Against  the  World  Ford-Hale-Olmsted  Jan. 

Women's  Wares  Brent-Lytell-Kent  Oct. 

SHORT  SUBJECTS 

Title  Star 

Marcheta  Color  Classic  

Medallion,  The  Color  Classic  

Mission  Bells  Color  Classic  

North  of  Suez   Color  Classic  

Perfect  Day,  A  Color  Classic  

Scarf. ire  Color  Classic  

Souvenirs  Color  Classic  

Tom,  Dick  or  Harry  Color  Classic  1  reel 

Treasure  Land  Color  Classic  Feb.   1  1  reel 

Coming  Attractions 
Title  Star  Rel. 

Albany  Night  Boat  July 

Beautiful  But  Dumb  Aug. 

Domestic  Relations    Aug.  15 

Grain  ot  Dust,  A    July  1 

Marriage  of  Tomorrow  Miller-Gray  

Toilers,  The   Ralston-Fairbanks.  Jr. 

UNIVERSAL 

FEATURES 

Title  Star  Rel.  Date 

Air  Patrol.  The  Al  Wilson  Jan.  1.. 

Alias  the  Deacon  Hersholt-Marlowe  Jan.  22. . . 

Arizona  Cyclone,  The  Fred  Humes  May  6... 

Back  to  God's  Country  Adoree-Frazer  Sept.  4. . 

Border  Cavalier,  The  Fred  Humes  Sept.  18 

Buck  Privates  De  Putti-McGregor  June  3. . . 

Call  of  the  Heart  Dynamite-Cobb-Alden  Jan.  29  . . 

Cat  and  the  Canary  La  Plante-Hale-Stanley  Sept.  1 1 

Cheating  Cheaters  Compson-Harlan  Oct.    9  . . 

Chinese  Parrot,  The  Bosworth-Nixon  Oct.  23  . 

Clean  Up  Man.  The  Wells-O'Day  Feb.  12  . . 

Cohens  and  Kellys  in  Paris  Sidney-Macdonald  Jan.  15 

Count  of  Ten,  The  Ray-Ralston  June  1 7 . . . 

Desert  Dust  Ted  Wells  Dec  18  . . 

Fangs  of  Oestlny  Dynamite-Cobb-Caldwell  Dec  4... 

Fearless  Rider,  The  Humes-Worth  Jan.  15. . . 

Finders  Keepers  La  Plante-Harron   ..  Feb.  5... 

Flyin'  Cowboy,  The  Gibson-Hasbrouck  June  ... 

Four  Footed  Ranger,  The  Dynamite  (dog)  Mar.  25. . . 

Four  Flush ars.  The  Lewis-Nixon  Jan.   8. . . 

Galloping  Fury  Gibson-Rand  Nov.  20... 

Good  Morning  Judge  Denny-Nolan   April  29 

Hero  For  a  Night,  A  Tryon-Mlller   Dec  18 

Hot  Heels  Tryon-Mlller  May  13 

Hound  or  Silver  Creek   Dynamite  (dog)  May  20 

Irresistible  Lover,  The  Keane-Moran  Dec  4. . . 

Les  Miserables  Special  Cast  Oct.  30 ... 

Lone  Eagle,  The  Keane-Kent    Sept.  18 

Love  Me  and  World  Is  Mine  Phllbln-Kerry  Mar.  4. . . 

Made  to  Order  Hero  Ted  Wells   June  3 

Man  s  Past,  A   Veldt-Bedford  Oec  25. . . 

Midnight  Rose  De  Putti-Harlan  Feb.  26... 

One  Glorious  Scrap  Fred  Humes  Nov.  20 

On  Your  Toes   Denny-Worth  Nov.  27 


Date     Length  Reviewed 

15... 6147  rest  

1  

1  ...  5510  feet  

15  ... 5233 feet...  Sept. 23 

10  

1  .    4753 feet  ...Feb.  4 

1...  

15  

20  

15  .  .  .5708  feet  .  .  .April  14 
1     .6235  feet      Dec.  2 

15  .  .  .5639  feet  

20  

15  

1  

15....5276feet....Mar.  3 

.5652  feet  

6361  feet  .  .  .Mar.  31 

6448  feet  

5283  feet  

5614  feet  .  .  .Nov.  18 


Reviewed 


Date 

10  ... 

1... 


Length  Reviewed 


Length 

Reviewed 

4259  feet 

6869  feet 

Oct.  21 

4076  feet 

5751  feet 

Aug.  29 

4427  feet 

6171  feet 

Feb.  4 

4345  feet 

71 90  feet 

May  20 

5623  feet  . 

Dec  23 

7304  feet. 

.  Jan.  7 

4232  feet 

7481  feet 

Feb.  18 

6279  f pet 

4349  feet  

4295  feet  

4173  feet 

6081  feet 

Mar.  17 

442  6  feet 

6193  feet 

Jan.  28 

5503  feet 

5645  feet  

5711  feet 

Dec  2 

4095  feet  

6958  feet 

Sept.  16 

7713  feet 

5862  feet 

!  April  28 

6813  feet 

Feb.  11 

41 20  feet 

6135  feet 

Sept.  16 

5689  feet 

Mar.  10 

41 72  feet 

5918  feet 

Jan.  14 

Rel.  Date 
 Sept.  4 

Painted  Ponies  Gibson-Claire   Sept.  25 

Phantom  Flyer,  The  Al  Wilson    Feb.  26 

Put 'Em  Up  Fred  Humes   Mar.  II 

Rawhide  Kid.  The   Gibson-Hale  Jan.  29 

Shield  of  Honor,  The  Lewls-Gulliver-Hamilton  Feb.  19 

Silk  Stockings  La  Plante-Harron   Oct.  2 

Sky  Hand  Saunders  Al  Wilson   Nov.  6 

Small  Bachelor,  The  Kent-Beranger  Nov.  6 

Stop  That  Man  Lake-Kent   Mar.  11  .. 

Straight  Shootln'  Ted  Wells   Oct.  16 

Surrender   Philbin-Moskine  Mar.  4 

Thanks  For  Buggy  Ride  La  Plante-Tryon   April  1 

That's  My  Daddy  Denny-Kent    Feb.  5 

Thirteenth  Juror,  The  Nilsson-Bushman   Nov.  13 

Thirteen  Washington  Square  Hersholt-Joyce   April  8 

Three  Miles  Up  Al  Wilson   Sept.  4 

Thundor  Riders,  The  Ted  Wells   April  8... 

Trick  of  Hearts,  A   Gibson-Hale   Mar.  18 

We  Americans  Sidney-Miller-Lewls  May  6 

Wild  Beauty  Rex-Allen-Marlowe  Nov.  27 

Wild  West  Show,  The   Gibson-Gulliver   May  20 

Wolf's  Trail  Dynamite-Cobb-Lamont   Oct.    2.  .. 

Won  In  the  Clouds  Al  Wilson   April  22 

SHORT  SUBJECTS 
Title  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20  . . 

All  Balled  Up  Charles  Puffy   Feb.  27  . . 

Ambuscade  Fred  Gilman  June  16 

Any  Old  Count  "The  Gumps"  Jan.  23  . . 

Back  to  Nature  Arthur  Lake  Feb.  27. . . 

Bare  Fists  Jack  Perrin  Jan.  14. . . 

Battling  Justice  Fred  Gilman  Mar.  24. . . 

Big  Bluff,  A  Long-Adams-Layman-McPhail. .  May  2 

Boss  of  the  Rancho  Bob  Curwood   Jan.  7... 

Brand  of  Courage,  The  B.  Curwood-P.  Montgomery. . .  Jan.    7. . . 

Bright  Lights  Oswald  Cartoon  Mar.  19  . . 

Buckskin  Days  Newton  House  Feb.  18. . . 

Buster's  Big  Chance  Trimble,  Turner  and  Dog  Jan.  11 . . . 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14  . . 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb.   8. . . 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog  May  23... 

By  Correspondence  Arthur  Lake  Jan.  30. . . 

Case  of  Scotch,  A  "The  Gumps"  Jan.  9... 

Cloud  Buster,  The  'The  Gumps"  Feb.  6... 

Code  of  the  Mounted,  The  Jack  Perrin  May  5. . . 

Dangerous  Trail,  A  

Dates  for  Two  C.  King-C.  Doherty  Jan.  18. . . 

Diamond  Master,  The  

Fighting  Destiny  Fred  Gilman  May  19  . . 

Fighting  Kid,  The  Newton  House  June  9  . 

Frame-Up  Man,  The  Bob  Curwood   May  28... 

Full  House,  A  Long-Adams-Lymon-McPhalll  

Gauge  of  Battle,  The  Fred  Gilman  April  21.. 

George  Meets  George  Sid  Saylor  June  20  . 

George's  False  Alarm  Sid  Saylor  Feb.  29. . . 

George's  School  Daze  Sid  Sacylor  

Haunted  Island,  The  (Serial)  Jack  Daugherty-Helen  Foster. .  Mar.  26 

Harem  Scarem  Oswald  Cartoon  Jan.    9. . . 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April  4 

Hidden  Loot  Bob  Curwood  April  28  . . 

High  Flyin'  George  Sid  Saylor  Jan.  25... 

His  In  Laws  Charles  Puffy  Mar.  12. . . 

Horns,  Orange  Blossoms  Charles  Puffy  Jan.  29... 

Horse  Play  Long-Adams-Laymon-McPhaill  Jan.    4. . . 

Hungry  Hoboes  Oswald  Cartoon  May  14  .. 

Indoor  Golf   Long-Adams-Layman-McPhaill  Mar.  7... 

Looters,  The,  Bob  Curwood  Mar.  3... 

Madden  of  the  Mounted  Jack  Perrin  Mar.  10  . 

Man  of  Letters,  A  Sid  Saylor  Feb.  15 

Married  Bachelors  Charles  Puffy  April  9.  .2 

Mistakes  Will  Happen  Ben  Hall  Feb.  13  . . 

Money!  Money  1  Money!  Ben  Hall  May  7 

Neck  n'  Neck  Oswald  Cartoon  Jan.  23  . . 


Length  Reviewed 

6170  feet  Oct.  7 
5416  feet      Aug.  5 

4253  feet  

4200  feet   

5382  feet 

6172  feet  Dec.  20 
6166  feet      Aug.  26 

4393  feet  

6218  feet  

5389  feet  April  28 
4251  feet  Aug.  19 
82  49  feet  Mar.  10 
6197  feet       Feb.  4 

6073  feet   

5598  feet  Dec.  19 
6274  feet  Feb.  4 
4136  feet    .  July  11 

4353  feet  

5495  feet 

9151  feet      April  7 

5192  feet  

5254  feet  

4167  feet  

4348  feet  


Length  Reviewed 

1  reel  April  7 

2  reels         Feb.  4 

2  reels   

2  reels  

1  reel  Feb.  11 

2  reels  Dec  23 

2  reels  Feb.  25 

2  reels  April  7 

2  reels  

2  reels          Jan.  7 

1  reel   April  7 

2  reels  Jan.  28 

2  reels          Dec.  23 

2  reels  

2  reels          Jan.  28 

2  reels  April  28 

1  reel  Jan.  14 

2  reels  Dec  23 

2  reels  Jan.  21 

2  reels  April  7 

2  reels          May  5 

2  reels  Dec  31 


Newlyweds'  Advice   Jan. 


April 
June 
.  May 
Feb. 
Mar. 


Newlyweds'  Friends,  The  Snookums-Bartlett-McPhaill. . 

Newlyweds'  Happy  Day,  The  Snookums-Bartlett-McPhaill 

Newlyweds'  Imagination,  The  Snookums-Bartlett-McPhaill 

Newlyweds'  Servant,  The  Snookums-Bartlett-McPhaill 

Newlyweds  Success,  The  Snookums-Bartlett-McPhaill 

No  Blondes  Allowed  C.  King-C.  Doherty  Mar.  21 

Oh,  What  a  Knight  Oswald  Cartoon  

Ole  Swimmin'  'Ole,  The  Oswald  Cartoon  Feb.  6 

One  Every  Minute  Arthur  Lake  April  23 

Out  in  the  Rain  'The  Gumps"  Feb.  20 

Ozzie  of  the  Mounted  Oswald  Cartoon   April  30 

Payroll  Roundup,  The  Bob  Curwood  Mar.  31 

Poor  Papa  Oswald  Cartoon   June  11 

Prince  and  the  Papa  Chanes  Puffy  Feb.  12 

Ride  'Em  Plowboy  Oswald  Cartoon  April  15 

Riding  Gold  Newton  House  Jan.  21 

Ring  Leader,  The  Jack  Perrin  April  7 

Ringside  Romeos  Arthur  Lake  Mar.  26 

Rival  Romoes  Oswald  Cartoon  Mar.  5 

Sagebrush  Sadie  Oswald  Cartoon  April  1 

Sailor  George   Sid  Saylor  May  9 

Scarlet  Arrow,  The  (Serial)  F.  X.  Bushman,  Jr  .  June  3 

Sealed  Orders  Jack  Perrin  Feb.  11 

Shady  Rest   "The  Gumps"  

Sliding  Home  Lewis-Gulliver-Phillips  Jan.  16 

Social  Lions  Ben  Hall  Mar.  12 

Some  Babies  Charles  Puffy  Mar.  26 

Some  Pets  Arthur  Lake  Jan.  2 

Son  of  the  Frontier,  A   Newton  House  April  14 

So  This  Is  Sapp  Center  Ben  Hai.  Jan.  16 

Special  Edition  Ben  Hall    April  9 

Speed  Sheik,  The  Arthur  Lake   June  18 

Start  Something  Long-Adams-Laymon-McPhaill  Feb.  1 

Summer  Knights  Arthur  Lake   May  21 

Swell  Clothes  Arthur  Lake   Dec  5 

Taking  the  Count   C.  King-C.  Doherty   April  18 

Torrors  of  the  Unknown  (Serial)  

That's  That   Trimble-Turner  and  Dog  April  11 

There's  a  Will   C.  King-C.  Doherty  Dec  21 

Trickster,  The    Ben  Hall   June  4 

Unexpected  Hero,  An   F.  Gillman-M.  King  Feb.  25 

Untamed.  The    Newton  House    May  12 

Valiant  Rider.  The  Western^  Bob  Sherwood    June  23 

Vanishing  Rider,  The  Serial!  Wm.Desmo.id   Jan.  16 

Watch  George   Sid  Saylor   Mar.  28 

What  a  Party    C.  Klng-C.  Doherty   Feb.  22 

When  George  Hops   Sid  Saylor    April  25 

Whose  Wife    Klng-Doherty  June  6 

Winged  Hoofs   Newton  House  Mar.  17 

Winning  Five,  The  Lewls-Gulliver-Philllps  Sept.  26 


2  reels  April  21 

2  reels   

2  reels          May  5 

2  reels          June  13 

2  reels  Mar.  24 

2  reels  

2  reels  Feb.  4 

2  reels  May  5 

10  episodes  

1  reel   

2  reels  Mar.  17 

.2  reels  Mar.  31 

2  rels  

2  reels  Feb.  18 

2  reels  Jan.  7 

2ree)s  Dec  16 

.1  reel  April  21 

.2  reels  Feb.  11 

2  reels  Feb.  4 

.2  reels  Feb.  11 

2  reels  Jan.  28 

reels   Mar.  17 

.1  reel  Jan.  21 

1  reel  April  14 

1  reel  

2  reels  Dec  16 

.2  reels  Mar.  10 

2  reels  May  12 

.2  reels  April  14 

.2  reels          Feb.  4 

.2  reels  Feb.  11 

2  reels  Feb.  25 

1  reel  May  5 

1  reel   Mar.  24 

1  reel    April  7 

2  reels  Jan.  28 

1  reel  April  7 

2reeis  Mar.  3 

1  reel  

2  reels          Jan.  21 

1  reel   Mar.  24 

2  reels  

2  reels         Mar.  10 

1  reel  Mar.  10 

1  reel  April  7 

1  reel   May  5 

2  reels  April  14 

10  episodes  

2  reels  Jan.  28 

2  reels  

2  reels   Dec.  30 

1  reel   

2  reels         Mar.  3 

1  reel  Dec  14 

2  reels  Mar.  17 
1  ree.  Dec  30 
1  reel  Mar.  17 

1  reel  

1  reel  Jan.  14 

1  reel    April  28 

1  reel  Nov.  18 

2  reels  Mar.  24 
10  episodes  

2  reels          Mar.  17 

2  reels  

1  reel   

2  reels           Jan.  28 

2  reels          Apri.  14 

2  reels  

10  episodes  

2  reels  Mar.  3 

2  reels  Feb.  4 

2  reels  Mar.  31 
2  reels  May  12 
2  reels  .  Feb.25 
2  I  eels  Sept  19 


1724 


Motion    Picture  News 


Title  Star  Rel.   Date  Length 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.    2  2  reels. . . 

Wolves  of  the  Range  Fred  Gilman  Jan.  28  2  reels. . . 

Woman  Chasers  C.  King-C.  Doherty  May  16  >.  reels. . . 


Reviewed 


Rel.  Date     Length  Reviewed 


Coming  Attractions 

Title  Star 

Anybody  Here  Seen  Kelly  Love-Moore  

Body  Punch,  The  Daugherty-Faire    

Brides  Will  Be  Brides  Laura  La  Plante  

Burning  Winds   Hoot  Gibson  

Children  of  the  Sun  Special  Cast  

Clearing  the  Trail  Gibson-Gulliver  

Cloud  Dodger,  The  Al  Wilson  

Crimson  Hour,  The  De  Putti-Moskine  

Danger  Rider,  The  •Joot  Gibson  

Doubling  For  Trouble  Gibson-Gilbert  

Fallen  Angels   Kerry-Starke  

Foreign  Legion,  The  Kerry-Stone-Nolan  

Freedom  of  the  Press  Stone-Keith-M.  Day  

Fresh  Every    our  Glenn  Tryon  

Give  and  Take  Sidney-Hersholt  

Grip  of  the  Yukon,  The  ...  Bushman-Hamilton-Marlowe  

Has  Anybody  Here  Seen  Kelly?  Love-T.  Moore  

Home,  James  La  Plante-Delaney  

Honeymoon  Flats  Lewis-Gulliver  

Jazz  Mad   Hersholt-Nixon-Lewis  

Last  Warning,  The  Laura  LaPlante  

Lonesome  Tryon-Kent  

Man  Who  Laughs,  The  Veidt-Philbin  11  reels  May  12 

Man,  Woman  and  Wife  Kerry-Stark  e-Nixon  

Michigan  Kid,  The  Nagel-Adoree  

Navy  Blues  Arthur  Lake  

Phyllis  of  the  Follies  M.  Moore-A.  Day  

Play  Goes  On  Veidt-Nolan  

Plunging  Hoofs  Rex-Perrin  

Red  Lips  Nixon-Rogers  

Silks  and  Saddles  Nixon-Walling-Nolan  

Sky  Skidder,  The   Al  Wilson  

Uncle  Tom's  Cabin  Special  Cast  

Viennese  Lovers   Philbin-Hersholt-Keane  

Watch  My  Speed  Denny-Worth  

Wild  Blood   Rex-Perrin  


UNITED  ARTISTS 

FEATURES 

Title  Star  Rel.   Date     Length  Reviewed 

Circus,  The  Chaplin-Kennedy  Jan.    7. .. .6400 feet  ..  Jan.  14 

College  Buster  Keaton  July  29  5800 feet  Sept.  23 

Devil  Dancer,  The  Gray-Brook  Nov.  19  7000  feet  Dec.  30 

Dove,  The   Talmadge-Roland  Jan.    7       8400  feet  Jan.  7 

Drums  of  Love   Philbin-Alvarado  Mar.  31  9195  feet  Jan.  28 

Garden  of  Eden,  The  Griffith-Ray  Feb.   4       7558  feet  .  .  Jan.  14 

Gaucho,  The  Fairbanks-Valez  Jan.    1. ..  .9358 (eet    .  Dec.  2 

Magic  Flame,  The  Colman-Banky  Aug.  14       7850  feet. . .  Sept.  30 

My  Best  Girl  Pickford-Rogers  Oct.  31  7460  feet  Dec.  9 

Ramona  Del  Rio-Baxter  Feb.  11  7552  feet  Feb.  4 

Sadie  Thompson  Swanson-L.  Barrymore  Jan.    7. .  .  8600  feet  .    Feb.  11 

Sorrell and  Son  Warner-Joyce  Dec.  2  9000feet  Nov.  25 

Steamboat  Bill,  Jr  Buster  Keaton  April   

Tempest  J.  Barrymore-Horn  9  reels  


Title  Star  Rel.  Date  Length 
Two  Arabian  Knights  Boyd-Wolhelm  Sept.  23  8250  feet. 


Two  Lovers  Colman-Banky. 

Coming  Attractions 
Title  Star 

Battle  of  the  Sexes,  The  Bennett-Hersholt-O'Nelll  

Hell's  Angels    Lyon-Hall-Nlssen  

Innocent,  The  Vilma  Banky  

La  Piava  Boyd-Valez  

Woman  Disputed,  The  Talmadge-Roland  


8500  feet 


Reviewed 
. .  Nov.  4 
.  .April  28 


Rel.   Date     Length  Reviewed 


(about)    7  reels . 


WARNER  BROTHERS 

FEATURES 

Title  Star  Rel. 

Across  the  Atlantic  Blue-Murphy  Feb. 

Beware  of  Married  Men  Rich-Ferris-Cook   .  Jan. 

Brass  Knuckles  Blue-Bronson  Dec. 

College  Widow,  The  D.  Costello-Collier,  Jr  Oct. 

Crimson  City,  The  Loy-Miljan-Hyams  April 

Dog  of  the  Regiment-  A  Rin-Tin-Tin-Gulliver  Oct. 

Domestic  Troubles  Fazenda-Cook  Mar. 

First  Auto,  The  Miller-Oldfield  Sept. 

Five  and  Ten  Cent  Annie  Fazenda-Cook  

Fortune  Hunter,  The  Chaplin-Costello  Nov. 

Ginsberg  the  Great  Jessel-Ferris  Nov. 

Girl  From  Chicago,  The  Nagel-Loy  Nov. 

Good  Time  Charley  Oland-H.  Costello  Nov. 

Ham  and  Eggs  at  Front  Wilson-Conklin-Loy  Dec. 

Husbands  For  Rent  Moore-Costello  Dec. 

If  I  Were  Single  McAvoy-Nagle  Dec. 

Jaws  of  Steel  Rin-Tin-Tin  Sept. 

Jazz  Singer,  The  (Vitaphone)  Jolson-McAvoy  Oct. 


Date  Length 

25...  6052  feet. 
14... 5421  feet. 

3. . .  .6330  feet. 
15  ...6616  feet. 

7.... 5388  feet. 
29...  5003  feet. 
24.... 5164  feet. 
18.... 6767  feet. 


Reviewed 

.  jani'28 
.  Dec.  23 
.  .Nov.  25 
..April  21 
..Nov.  11 

!  July  8 


7.. 
26 
19  . 

5  . 
24  . 
31  . 
17  , 
10.. 


6639  feet. 
5390  feet. 
.5978  feet 
.6302  feet. 
.5613  feet. 
.6320  feet. 
.6320  feet. 
.5569  teet. 
.742  3  feet. 
.5331  feet. 
.6485  feet 
.6357  feet 
.7961  feet. 


Little  Snob,  The  McAvoy-Frazier  Feb. 

Missing  Link,  The   Syd  Chaplin  Aug. 

One-Round  Hogan  Blue-Hyams  Sept. 

Old  San  Francisco  D.  Cost ello-Oland  Sept. 

Pay  As  You  Enter  Cook-Fazenda  May 

Powder  My  Back  Rich-Ferris-Beranger  Mar. 

Race  For  Life,  A  Rin-Tin-Tin-  Nye-Faire  Jan. 

Reno  Divorce,  A  McAvoy-Graves.  Oct. 

Rinty  of  the  Desert  Rin-Tin-Tin-Ferris-Nye. ...   April 

Sailor  Izzy  Murphy  Jessel-Ferris  Oct. 

Sailor's  Sweetheart,  A  Fazenda-Cook  Sept. 

Silver  Slave,  The  I.  Rich-Miljan  Nov. 

Slightly  Used  McAvoy-Nagel  Sept. 

When  a  Man  Loves  Barrymore-Costello  Aug.  21 . .  .10081  feet. 


11 

7. . 
17  . 
4.. 
19.. 

10...  6185 feet 
28.... 4777  feet. 
22  ..5492  teet. 
21.... 4820  feet. 
8. . .  .6020feet. 
24.... 5685  feet. 
12.  .  6142  feet. 
6412  feet. 


Jan.  21 

Dec.  31 
Nov.  25 

Jani  7 
.Dec.  31 
.Sept.  30 
Oct.  21 

May  20 
Oct.  17 
.July  8 


..Feb.  11 
. .  Nov.  4 

..Oct.  28 
.Oct.  14 

...Dec  9 
Sept.  30 

Feb.  18'27 


Coming  Attractions 


Rel.  Date     Length  Reviewed 


Title  Star 

Fools  in  the  Fog  McAvoy-Nagle  

Glorious  Betsy  (Vita.)  D.  Costello-Nagle  7091  feet  May  5 

Ladies  Prefer  Bonds  (tent.)  Nagle-McAvoy  

Land  of  the  Silver  Fox  Rin-Tin-Tin-Nye-Hyams  

Lion  and  the  Mouse  (Vita.)  L.  Barrymore-McAvoy-Collier,  Jr  

Midnight  Taxi,  The  Moreno-Costello  

Noah's  Ark  (Vita.)  D.  Costello-O'Brien  

No  Questions  Asked  Ferris-Collier,  Jr.   

Singing  Fool,  The  (Vita.)  Al  Jolson  

State  Street  Sadie  Loy-Nagle    

Tenderloin  (Vita.)  D.  Costello-Nagte  7782  feet. ..  April  28 

Women  They  Talk  About  I.  Rich-Ferris-Collier,  Jr  


•*  i"J  fd 

pimmT-  -'HI 


Briefs 


Lois  Wilson  will  be  the  leading  girl 
player  in  "Sally's  Shoulders,"  a  screen  ver- 
sion of  the  novel  by  Beatrice  Burton  which 
ran  serially  in  a  Los  Angeles  paper  and  in 
"McCall's  Magazine."  Lynn  Shores  will 
produce  the  picture  for  F  B  O. 


Burr  Mcintosh  has  been  substituted  for 
James  Marcus  in  the  role  of  the  old  man  in 
"The  Racket,"  which  Caddo  is  filming  for 
release  through  Paramount. 


Larry  Darmour,  who  is  making  a  series 
of  Witwer  two-reel  productions  for  Stand- 
ard Cinema  Corporation  and  F  B  O  release 
under  the  title  of  "Racing  Blood,"  an- 
nounces his  complete  cast.  Alberta  Vaughn 
will  be  the  female  lead,  with  Eleanor  Flynn, 
Lewis  Sargent  and  Willie  Gray  in  the  other 
prominent  roles. 


A  Paramount  contract  has  been  signed  by 
Olga  Baclanova,  the  actress  of  the  Moscow 
Art  Theatre  who  was  brought  to  America 
by  Morris  Gest. 


Warren  Burke,  son  of  Johnny  Burke,  the 
vaudeville  star,  has  been  assigned  a  leading 
juvenile  part  in  "Road  House,"  directed  by 
Richard  Rosson  and  featuring  Lionel  Barry- 
more  and  Maria  Alba.  Rosson  has  also 
chosen  Burke  for  the  juvenile  role  in  "The 


Farmer's  Daughter,"  Marjorie  Beebe's  ini- 
tial starring  appearance,  based  on  an  origi- 
nal by  Harry  Brand  and  Henry  Johnson 
with  continuity  by  Frederica  Sagor. 


Production  on  "Taxi  13"  began  this 
week  at  the  F  B  O  studios.  Additions  which 
have  just  been  made  to  the  cast  include 
Ethel  Wales,  Hugh  Trevor  and  Lee  Moran. 
The  story  tells  of  the  activities  of  an  all- 
night  taxi  driver.  Continuity  is  by  Scott 
Darling. 


As  he  is  listed  for  other  Paramount  as- 
signments, Richard  Arlen  will  not  be  the 
hero  in  Paramount 's  "The  Fleet's  In," 

starring  Clara  Bow.  Instead  that  role  will 
probably  be  played  by  James  Hall.  Mal- 
colm St.  Clair  will  direct. 


Ruby  Lafayette  and  Robert  Edeson  have 
been  added  to  the  cast  of  "Marriage  of 
Tomorrow,"  in  which  Patsy  Ruth  Miller 
and  Lawrence  Gray  are  playing  the  leads 
for  Tiffany-Stahl. 


John  Cromwell,  a  stage  director  under 
William  A.  Brady  for  12  years,  has  been 
signed  as  a  Paramount  featured  player. 
During  the  run  of  "The  Racket"  in  New 
York  he  played  the  role  of  the  police  cap- 
tain. 


Byron  Haskins  has  been  signed  as  chief 
cameraman  for  the  Warner  Bros,  unit  mak- 
ing "The  Singing  Fool,"  which  will  be  the 
next  starring  vehicle  for  Al  Jolson.  Actual 
studio  work  on  the  picture  will  begin  next 
month  with  Lloyd  Bacon  at  the  megaphone. 


The  direction  of  Fannie  Brice's  first  mo- 
tion picture  was  given  last  week  by  the 
Warner  Bros,  to  Archie  Mayo.  The  pro- 
duction is  without  a  title  at  present  but  one 
will  be  given  it  shortly.  Robert  Lord  has 
just  completed  the  story  on  which  the  pic- 
ture is  based. 


Tiffany-Stahl  has  begun  casting  for 
George  Jessel  in  "The  Ghetto."  Mary 
Doran,  Rosa  Rosanova  and  William  Strauss 
have  so  far  been  signed.  Isadore  Bernstein 
has  completed  the  continuity  from  the  adap- 
tation of  Viola  Brothers  Shore's  story, 
"The  Schlemiehl." 


Fay  Wray  and  Gary  Cooper  and  the  17 
members  of  the  Paramount  unit  filming 
"The  First  Kiss"  left  Hollywood  last  Mon- 
day for  St.  Martin's,  Md.  They  were  headed 
by  Dan  Keefe,  assistant  director.  They  ex- 
pect to  arrive  at  Clayton,  near  St.  Martin's, 
this  Friday  afternoon.  A  tentative  shooting 
schedule  calls  for  a  month  of  work  in  the 
Chesapeake  Bay  section. 

Roy  Press 
Printers 


you  can  give  it  to  them  with 

YEARS  ago,  when  Motion  Pictures  were  still 
something  of  a  novelty,  patrons  were  satis- 
fied with  the  music  of  a  drum,  piano,  viola  and 
cornet.  Today,  in  first-class  theatres,  they  de- 
mand a  full  symphonic  orchestra. 

They  were  satisfied,  then,  with  almost  any  kind 
of  a  Pipe  Organ.  Far  more  critical  today,  they 
demand  an  artistic  Orchestral  Organ.  Ascribe 
this  change  to  what  you  will,  the  fact  remains 
that  outstanding  Organ  Music  is  now  expected, 
and  helps  fill  your  House. 

Nothing  can  so  satisfactorily  furnish  it  as  The 
Kilgen  Wonder  Organ  —  the  one  distinctly 
Theatre  Organ.  Artistic  in  every  detail,  capable 


"Wonder  (Brqarxr 


of  powerfully  interpreting  every  impression  that 
the  screen  portrays,  and  unlimited  in  its  re- 
sources, the  Kilgen  Organ  is  the  one  great  divi- 
dend-payer that  should  be  in  every  playhouse. 

Write  for  catalog  and  information  to  Geo.  Kilgen 
&  Son,  Inc.,  4024  N.  Union  Blvd.,  St.  Louis,  Mo., 
Makers;  or  to  any  of  the  National  Theatre  Sup- 
ply Company  Offices,  Distributors.    #    *    #  * 


SOMETHING  CLEVER/ 


UELEM  OF  TROy 


m-jij. 


>^lEWIf  nOW-MARIA(ORDA^RKARDO  CORTEX  -  c/^ey  wilsom 


For  the  Cleverert 
Picture  of 
ALL  TIME  J 

Poster  Work,  bu. 


Ml* 


CLEVELAND  ,  O. 


May  26,  1928 


New 


Reg.  U.  S.  Patent  Office 


Vol.  XXXVII  No.  2 


Loj  Angeles 


under  act  of  March  3,  1879 

Published  Weekly— $3.00  a  Year 

A'rti'  York 


PRICE  20  CENTS 


C  hie  ago 


to  The  independent 
Distributor  and, My 
Exhibitor Frien  bs 


avenue 


BUCK  30g*|4o  Avei 

tfay  21-29 


"«  l^S8  intentions- 
from  ho™  !,sn  *e*°r„f  my  exa0 


»»— S»»  mad9  °  landed  ramon: 

Bents  °  »an^U«iXvario-^  ra. 

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proo»odn8       aaaiied  ear3  of 

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oroduoina  o^s4ooided  to      years       *    0f  a 
rfp^'4  M  understand  « 

 mild 


,tan»-  d  „^oe4  today  •  .-stand 
3ein8  Pro4U°  roally  «fe^e  cost  of 

T  never  cottW  r        llng  w       r  near 

line  of         -«  Un  tW      W  *»* 

organi^^     consxdera  ^fore. 

attract  Von  ^a^e  ^  ,iw6,  a 

*  effort  *HVos3i^  °*n  of  co^- 

standard  t£         future  released 
-Il3°  rese  Pnodn^ 

a.v.e  coiQin&  /)  /l  (  I 

for 


now  ther  can  be  sold 


CJ  Provided  you  have  a  good  theatre  and  run  good  pictures,  your  real 
competition  today  is  not  the  theatre  down  the  street.  Time  was  when  motion 
pictures  had  a  monopoly  on  entertainment  for  the  masses.  Not  so  in  these 
modern  davs.  Automobiles,  radio,  golf,  hall  games,  hooks,  bridge,  dancing,  and 


scores  of  other  diversions  compete  for  people's  leisure  time.  €J  More  good 
pictures  died  in  1928  for  lack  of  patronage  than  in  any  previous  year.  But, 
on  the  other  hand,  productions  like  Harold  Llovd  in  "Si>eedy,"  "Wings," 
"Underworld"  and  the  like  did  unprecedented  big  business.  Why?  Because 
they  sold  not  only  the  chronic  movie-goers  but  auto-riding,  radio-listening 
millions  besides.  Cfl  It's  no  accident  that  you  find  practically  all  the  product 
of  this  type  in  Paramount's  Whole-Show  Program.  Paramount  planned  it  that 
way.  Big-time  stars  like  Harold  Lloyd,  Emil  Jannings,  Clara  Bow  and  Richard 
Dix.  Stories  like  "Canary  Murder  Case"  bought  and  read  by  200,000  people. 
Specials  like  r Wings"  and  Von  Stroheim's  "The  Wedding  March."  ^  Analyze 
all  the  product  announcements  and  you'll  find  it's  on  this  point  that 
Paramount,  more  than  ever,  excels!  Paramount  has  1928-9  pictures  your 
whole  town  wants  to  see.  C|  You've  wondered  how  to  sell  that  extra  $5,000 
worth  of  patronage  that  means  S.R.O.  Now  they  can  he  sold ....  with 


PARAMOUNT'S  WHOLE  -  SHOW  PROGRAM 

Specials 


Harold  Lloyd 
Wedding  March 
4  Clara  Bow 
3  Richard  Dix 
2  Emil  Jannings 
Canary  Murder  Case 
Beggars  of  Life 
The  Tong  War 
Crime  of  Interference 
The  Letter 
Tahiti  Nights 
Glorifying  American  Girl 
Perfumed  Trap 


Wolf  Song 

Dirigible 

Man  I  Love 

Hard  Boiled  Angel 

Living  Together 

Upstart  Gentleman 

Behind  German  Lines 

Burlesque 

Road  Shows 

Wings 

Abie's  Irish  Rose 
The  Patriot 


Star  Hits 


3  Richard  Dix 

4  Geo.  Bancroft 
4  Bebc  Daniels 

4  Esther  Ralston 

2  Pola  Negri 

3  Wray -Cooper 

2  Florence  Vidor 

4  Chas.  Rogers 

3  Taylor- Hall 

3  Adolphe  Menjou 
3  Zane  Grey 

1  Thomas  Meighan 

2  MacLean -Chris  tie 
1  Sir  Harry  Lauder 


1  Model  of  Montmarte 

Shorts 

104  Paramount  News 
8  Vernon  Comedies 
8  Dooley  Comedies 
8  "Macduff"  Comedies 
8  "Confessions  of  a 

Chorus  Girl"1  Comedies 
12  Great  Stars  and  Authors 
26  Krazy  Kat 
26  Inkwell  Imps 
2  Horton  Comedies 
Extra!  Byrd's  Flight  to 
the  Soul  li  Pole 


i 


Universalis  1928-29 
Headliners ! 

These  Four  Qreat  Carl  Laemmle 
Super  Productions 

The  Man  Who  Laughs 
Uncle  Tom's  Cabin 
Broadway 
Show  Boat 

7  Smashing  Laemmle 
Specials 

4  Big-Money  Dennys 

22  Universal  Headliner 
Jewels 

Including  4  Laura  La  Plantes,  4  Glenn  Tryons 

8  Hoot  Gibson  Jewels 
22  Five-Reel  Western  and 
Thrill  Features 

5  Amazing  Super  Serials 

Including 
TARZAN  THE  MIGHTY 

Complete  Service  Contract 

International  Newsreel 

The  Best  Short  Subjects  in 
the  World 


Carl  laemmle 


—is  the  man  who  has  some- 
thing to  be  happy  about.  That's 

Carl  Laemmle,  Laughing  because  Univer- 
sal is  sitting  on  top  of  the  world !  Laughing  because 

Universal  has  the  goods!  67  FEATURES!  26  of  'em  finished! 

Showing  'em  to  exhibitors.  Twenty-six  of  'em  completed.  Pictures  you  can  see 
--right  NOW!  Plays,  stories,  titles,  casts,  directors,  PRODUCTION  CLASS  that  you  can 
see.  SHOWMANSHIP  that  you  can  see.  BOX-OFFICE  thought  in  every  single  picture  on  the  list  that 
is  so  evident  it  fairly  shouts!  Shouts:  YOU'VE  GOT  TO  HAVE  UNIVERSAL 'THIS  YEAR.  Carl 
Laemmle  made  'em.   Spent  hundreds  of  thousands  of  dollars  to  get  the  pick  of  the  market 

in  stories,  plays,  books,  etc.  Got  them.  Called  for  the  best  in  every  de- 
partment.   Got  it.    We  know  it.   You  know  it.  Everybody 

knows  it.  UNIVERSAL  IS  SITTING  ON 

TOP  OF  THE  WORLD.  NO  WONDER 

THIS  MAN  LAUGHS!! 

Leads  thehhy/ 


(^\N  file  in  many  of  the  offices  of  the  world's  leading  theatre 
owners,  theatre  architects  and  builders  are  complete 
sets  of  the  past  issues  of 

Theatre  Building  &  Equipment 
Buyers  Guide 

and  in  some  instances  to  assure  preservation  against  continu- 
ous use  these  file  numbers  have  been  bound  in  leather. 

Over  15,000  copies  of  Theatre  Building  &  Equipment 
Buyers  Guide  are  distributed  to  all  theatre  owners  and  archi- 
tects, theatre  builders  and  electrical  contractors.  The  entire 
field  watches  for  each  new  number  of  Buyers  Guide,  to  get 
the  latest  ideas  of  theatre  design  and  up-to-date  references 
for  the  sources  of  purchase  of  all  types  of  theatre  equipment. 

Twelve  full  pages  of  four  color  illustrations  will  be  used  in 
the  Spring  issue  of  Buyers  Guide  featuring  the  work  of 
Thomas  W.  Lamb,  Architect.  This  true  reproduction  of  fine 
theatres  is  a  feature  that  places  Buyers  Guide  in  a  class  by 
itself  as  a  trade  publication. 

Over  100  manufacturers  advertised  their  products  through 
the  pages  of  our  1927  issue  of  Buyers  Guide — the  most  ef- 
fective advertising  medium  that  has  ever  been  offered  manu- 
facturers of  theatre  equipment,  appointments  and  building 
materials.  Buyers  Guide  assures  the  manufacturer  that  his 
advertisement  is  constantly  before  all  individuals  responsible 
in  any  way  for  the  buying  for  new  theatres  or  the  re-equipping 
of  theatres  in  operation. 

The  Spring  Number  of  Theatre  Building  &  Equipment 
Buyers  Guide  will  be  out  in  June.  Complete  details  and 
specimen  copies  of  Buyers  Guide  will  be  gladly  sent  upon 
request.  Make  your  advertising  reservations  now.  Address, 
Motion  Picture  News,  729  Seventh  Ave.,  New  York  City. 


NINTH 
ANNUAL 

ANNOUNCEMENT 


THE  SPICE  OF  THE  PROGRAM 


lie  World'}  Greatest  Distributors 
-s^^^^of  Short  Features 


TJoim  G4VMPI0N 

!/t  is  no  idle  boast  to  say  that 
Educational  Film  Exchanges, Inc., 
are  the  world's  greatest  distributors 
of  Short  Features.  This  is  proved  a^ai 
by  the  stirring  history  of  the  last  year  in 
the  picture  industry.  fEEE^=  ^3 

Educational  stands  today  as  the  only 
producing  and  distributing  or^anizatiorf 
world  that  is  truly  independent  and  that  is  dealing 
Short  Features  exclusively— or  even  primarily* 

Think  that  over/  » 

You  wont  be  misled  by  unfounded  statements  about 
who'  made  Short  Features  what  they  are  today?  You  hnow  that 
Educational  has  been  the  one  outstanding  pioneer  in  the  field 
since  the  day  it  entered  the  business.  And  you  hnow  that 
every  other  bi^  company  has  "other  fish  to  fry  first;  that 
Educational  alone  must  and  will  stand  as  the  champion  of  qual- 
ity in  the  5pice  of  your  program,  before  all  other  considerations  * 

The  men  who  make  Educational  fictures  for  you  in  1928-1929 
will  be  mostly  the  men  who  have  been  building  Educational^ 
record  of  consistent  performance  for  years.  In  his  ninth  year  of 
~~ ~  association  with  Educational  as  a  comedy  producer  and 
director,  Jack  White ,  as  director-in-chief  at  Educational 
Studios,  will  be  surrounded  by  a  large  Staff  of 
~~  such  able  directors  as  Stephen  Roberts,  Charles 
Lamont ,  Jules  White ,  Henry  W*  George 


L 


and  others  equally 
well  hnown-  The 
same  hnown  stabil- 
ity, the  same  assur- 
ance stand  bach  of 
the  single-reel  nov- 
elty and  news  series. 

And  Educational, 
as  always,  standi 
bach  of  this  program 
with  strong  consist- 
ent advertising 

It  is  no  idle  ooast 
to  claim  the  ihort 
Features  champion- 
Ship  for  Educational  * 


1 


I 


/ 


>'  ,"'s 


2.- 


>(1 


ISii 


^/o  star  h^madel^Wgei* 
Strides  in  puto^favormthe 
past  Year  than  j(upino  /ane. . 
No  other  Short  features  star 
offers  such  splendid  promise 
of  exceptional  entertainment 
value  and added  profits  in  the  next 


THE  SPICE  OFTHE  PROGRAM" 


C~Th(t  WORLDS  GREATE/T 


rHORT  FEATURE  COMEDY  /"TAR. 


BIG  BOY 

Juvenile 


-co 


DIES* 


Jack  Wh  ite  Productions 


directed  by  Charles  Lamont 




k^I  new  series  of 
comedies  featuring  Jack 
White's  latest  spectacular 
find --Jerry  Drew-  splen- 
didly produced,  as  well 
dressed  as  Drew  himself, 
yet  fast  and  snappy,  Ideal 
Comedies  truly  merit 
their  name  7hey  are  ideal 
comedy  entertainment. 


Vroduced under  supervision  of  JACK  WH ITE 


MERMAID  COH£Pl£S 

Jack  White  ftodi 

The  comedie/  that  Jack 
Whitejr  ^eniu*  first  made 
famous.  Consistent,  unfailing 
lauj-fh  producer*  for  the  past 
eight  seasons,  and  still 
getting  fajter,  snappier, 
funnier.  With  many  of 
the  old  Mermaid  favorite/ 
and  with  fOme  bright  new 
f acej,  too— Monty  Gollinj, 
George  Davk,  Jack  Miller, 
Estelle  Bradl^ 


i~:v!  f  •  >!i' ;  * .  V 

■ :  —  ,  WI 


Tuxedo  Comedies  A 


Tuxedo  Comedies  pos- 
sess a  sophistication 
and  a  smartness  that 
lift  them  -Par  above 
the  average  comedy 
subject,  featuring 
Wallace  Lupino  and 
other*  whoje  name/ 
will  be  an  additional 

guarantee  of  fun  and 
lively  action  ~ 


Jack  White 
Productions 


"THE  SPICE  OFTHE  PROGRAM" 


L 


Came  pi 
COMEDIES  XmJ 

7hey  $et  away  with 
flying  start  and  pack 
one  reel  enough  lau 
for  any  program. 
Brief  fart  action 
comedie5  with  a 
lon^-flW  enviable 

record... 


KI  NOG  RAMS 

Jc^umedXhrouBhom  thf  Tradm  r^yl 


Sinograms  has  been  acclaimed  through- 
out the  trade  a/  the  new?  reel 
leader —it hold/  the  remarkable 
record  of  three  to  one  over  rfcr 
neare/t  competitor,  at  attested  by, 
unbiased  press  comparisons  of  Hie 
news  reels,  for  conri/fent  service 
and  entertainment.. 

Kinograms  is  the  only  independent 
news  reel  on  the  market— — it  har 
no  object  to/erve  except  to  pro- 
vide you  with  the  best  news  reel 
service  obtainable. 

Kinograms  pledge/  it/elf  to  con- 
tinue in  fhe  coming  season  to 
give  the  /ame  out/fanding  service 
and  entertainment  value  that  have 
made  it  a  three-to-one  favorite 
over  the  field . 


s 


x  - 


^ 


_  Lyttiati  H.Howes 

Hodge  -Podge) 

Some  Sense  and 
fame  flonsenst 

d  lauj^h  or  two,  a  bit" 
of  wisdom,  a^limt>5e 
at  the  world's  beauties 
Woddities,  some  camera 
trichs  and  clever  cartoon 
clowning;  stirred  together 
in  just  the  ri^ht  propor- 
tion and  served  smartly 
—  a  delicious  cocktail 
for  jour  program  


'01 


m 


0'  / 


0 


Is 


I, ,  _ 


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"the  Spice  ofthe  program" 


Modern\Screeh  Magazine  - 


/ 


ONE  PICTURE 
IS  WORTH  A 
THOUSAND 
WORDSr 

/Whatever  is 
mo*t  interesting 
in  this  old  world 
of  ours- presented 
in  the  most  up-to- 
date  modern  style . 


One 

A  Month 


THE  SPICE  OF  THE  PROGRAM" 


\ 


save  many  ^  show.. 
And  they  always  make 
a  ^bod  show  better 
Exploit  them 
to  make  you 
prof  it$ 

bigger. 


r 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 

President  • — 


MEMBER,  MOTION  PICTURE  PRODUCERS  AND  DISTRIBUTORS  OF  AMERICA  t  \NC. 
Will  H  Nai/s,  President. 


r 


CECIL  B.  DE  MILLE 


PAT  HE 
Is  prepared 


ROD 
LA  ROCOUE 


JOHN  MACK 
BROWN 


GEORGE  DURYEA 


JOSEPH 
SCHILDKRAUT 


LOUIS 
NATHEAUX 


^5 

M 

LEATRICE  JOY 

WILLIAM  BOYD 

Ji 

NOAH  BEERY 

VICTOR 
VARCONI 

a 

'-CJ 

JUNIOR 
COGHLAN 

LINA 
BASOUETTE 

c 

4  ,.v 

JEANETTE 
LOFF 

II.  B.  WARNER 

MARIE 
PREVOST 

ROBERT 
ARMSTRONG 

A 

wr^HE  motion  picture  is  committed  to 
newness  and  the  immediate  Now. 
The  Screen  succeeds,  not  in  yesterday's 
glory  or  tomorrow's  hope,  but  in  the 
facts  of  Today. 

Pathe  advances  into  the  new  season 
assured  and  prepared  in  terms  of  Now. 

Twenty-nine  deluxe  features,  headed 
and  hall-marked  for  quality  by  CECIL 
B.  DE  MlLLE  S  "The  King  of  Kings1'  and 
"The  Godless  Girl",  comprise  the  major 
dramatic  offerings — an  array  of  product 
attuned  to  the  demand  of  today — and 
Now — from  theatres  and  their  patrons. 
These — the  twenty-nine — are  pictures  of 
and  for  their  time — aggressive  with  the 
sparkle  of  modernity,  deliberately  con- 
sidered in  their  execution  and  bearing 
the  impress  of  mastery. 

Pathe's  name  spread  across  the  screen 
with  the  birth  of  the  picture  theatre, 
nearly  a  quarter  of  a  century  ago.  Pathe's 
name,  alone  of  those  who  began,  is  still 
there,  now.  Through  the  years,  exhib- 
itors have  been  dealing  with  Pathe,  a 
house  of  honor,  jealous  of  its  good  name 
and  fair  repute,  untainted  of  com- 
petition with  its  customers,  rendering 
unswerving  service  and  asking  in  return 
nothing  beyond  its  proper  due. 

Pathe,  as  always,  is  prepared,  now— today. 


1Q28 


SEENA  OWEN 


1929 


JACQUELINE 
LOGAN 


.    7*  < 


EDDIE 
QUILLAN 


ALAN  HALE 


CUSTAVE  VON 
SEYFFER T I  I  Z 


29 


Defuxe  Features  th 


CECIL  B.  DeMILLE'S 

"Kl  NO  f  Kl  NOS" 

bif  Jeanie  MacPherson 


T/ie 

Supreme  Gift  of 
Motion  Picture 
Art 

— I\ow  Available 
for 

General  Release 


Specials 

"TENTH   AVENUE"        "THE  RED  MARK" 


with  PHYLLIS  HAVER, 

Victor  Varconi  and  Joseph  Schildkraut.  A  William 
C.  de  Mille  Production  from  the  stage  play  by 
John  McGowan  and  Llovd  Griscom.  Continuity 
by  Douglas  Doty.    De  Mille  Studio  Production. 

WILLIAM  BOYD 


in 


THE  COP 


99 


with  Alan  Hale,  Jacqueline  Logan  and  Robert  Arm- 
strong. A  Donald  Crisp  Production.  Screen  plav  by 
Tay  Garnett  from  the  story  by  Elliott  Clawson. 
Produced  by  Ralph  Block  for  De  Mille  Pictures  Corp. 

"SHOW  FOLKS" 

ivith  JEANETTE  LOFF, 

Eddie  Quillan  and  Robert  Armstrong.  From  an 
original  story  by  Philip  Dunning,  co-author  of 
"Broadway"     Ralph  Block — Associate  Producer. 

WILLIAM  BOYD 


in 


"POWER" 

with  Jacqueline  Logan  and  Alan  Hale.  A  Ralph 
Block  Production.  Story  and  continuity  by  Tay 
Garnett.    Directed  by  Howard  Higgin. 


99 


"CRAIG'S  WIFE 

with  IRENE  RICH 

Adapted  by  Clara  Beranger  from  the  Broadway 
stage  success  by  George  Kelly. 


with  Nena  Quartaro,  Gaston  Glass,  Gustave  Von 
Sevffertitz  and  Rose  Dione.-  Adaptation  and  con- 
tinuity bv  Jufien  josephson  from  the  -story  by  John 
Russell.  '  Personally  directed  by  JAMES  CRUZE. 
Presented  by  James  Cruze,  Inc. 


"CELEBRITY 


99 


with  Lina , .Basquette  and  Robert  Armstrong. 
Adapted  by  Elliott  Clawson  from,  the  play  by  Wil- 
Jard  Keefe.  Directed  by  Howard  Higgin.  Ralph 
Block — Associate  Producer. 

NED  McCOBBS 
DAUGHTER 

with*  ANNA  Q.  NILSSON 

Robert  s  Armstrong  and  a  great  all-star  '  cast. 
Adapted  by  Beulah  Marie  Dix  from  the  Theatre 
Guild  hit  by  Sidney  Howard. 


THE  SPIELER 


99 


with  Jacqueline  Logan  and  Alan  Hale.  From  an 
original  story  by  Elliott  Clawson.  Ralph  Block — 
Associate  Producer. 

ROD  LaROCQUE 
LOVE  OVER  NIGHT 

with  Jeanette  LofT,  Tom  Kennedy  and  Mary  Carr. 
A  Hector  Turnbull  Production.  Original  story  and 
adaptation  by  George  Dromgold  and  Sanford 
Hewitt.    Directed  by  Edward  H.  Griffith. 


99 


Pafhe 


"ANNAPOLIS" 

with  Lina  Basquette  and  John  Mack  Brown.  Orig- 
inal story  by  F.  McGrew  Willis.  Directed  by  W. 
Christy  Cabanne. 


Challenge  COMPARISON 


CECIL  B.  DeMILLE'S 

The  Godless  Girl" 

with  LlNA  BASQUETTE,  EDDIE  QUILLAN 

George  Duryea,  Marie  Prevost  and  Noah  beery 

Story  by  Jeanie  Macpherson 


Another 
(  <><  il  l{.  DeMille 
Super-,  ittraction 

—  One  of  tin- 
Season's  (,r<(tt- 
csi  Road  Sh  <>  w 

Specials 


THE  GETAWAY" 


rr 


with  Jeanette  Loff,  George  Duryea  and  Robert 
Armstrong.  From  the  original  storv  by  Ernest 
Pascal.   Ralph  Block — Associate  Producer. 

LEATRICE  JOY 

in 

MAN-MADE  WOMEN 

with  H.  B.  Warner,  John  Boles  and  Seena  Owen. 
Screen  plav  by  Alice  D.  G.  Miller  from  the  story 
by  Ernest  Pascal.  Directed  by  -  Paul  L.  Stein. 
Produced  by  Ralph  Block  for  dc  Mille  Pictures 
Corporation. 

LISTEN  BABY! 

with  Lina  Basquette  and  Eddie  Quillan.  From  the 
Red  Book  Magazine  story  by  Elsie  Janis  and 
Gene  Markev. 

MARKED  MONEY'' 

with  JUNIOR  COG H LAN 

Alan  Hale  and  George  Duryea.  From  an  original 
story  by  Bertram  Millhauser.  Directed  by  Spencer 
Bennet. 


Super -Features 

ROD  La  ROCQUE 

in 

"CAPTAIN  SWAGGER' 


A  Hector  Turnbull  Production.    From  the  story 
by  Adelaide  Heilbroun  and  Leonard  Praskins. 

LILI  DAMITA 

The  Ureal  European  Sen  sal  ion  in 

FORBIDDEN  LOVE 

from  the  play  "The  Queen  was  in  the  Parlour'" 
by  Noel  Coward. 


"NOISY  NEIGHBORS 

with  Eddie  Quillan  and  the  Quillan  Family.  A 
Hector  Turnbull  Production  from  an  original  story 
by  George  Dromgold  and  Sanford  Hewitt. 

"SQUARE  SHOULDERS 

with  JI  MOR  COGIIL  \N 

and  George  Duryea.    From  an  original  story  by 
Bculah  Marie  Dix.      Directed  by  Frank  Urson 


WILLIAM  BOYD 


'THE  LEATHERNECK' 

with  Lina  Basquette,  Robert  Armstrong  and 
Alan  Hale.  From  an  original  story  by  Elliott 
Clawson.  Directed  by  Howard  Higgin. 
Ralph  Block  -Associate  Producer. 


PHYLLIS  H  AY  LH 


THE  FLYING  FOOI/ 


with  Lina  Basquette.  From 
Directed  bv 


Ernest  Pascal 
Griffith. 


the  storv 
Edward 


HIGH  VOLTAGE' 

'The  Trouble  Shooter"  by 
Ralph    Block  —  Associate 


From  the  story 
Tay  Garnett. 
Producer. 


JEANETTE  LOFF 

jeaturttl  in 

THE  ELEVATOR  GIRL'1 

with  George  Duryea  and  Robert  Armstrong 
Adapted  bv  Bculah  Mane  Div  from  an  orig- 
inal story  bv  Tay  Garnett.  Ralph  Block — 
Associate  Producer. 

"  GER  UJDINE" 

with  Eddie  Quillan  Adapted  by  Tay  Gar- 
nett from  the  story  by  Booth  Tarkington. 


in 


SAL  <H  SINC  1PORE" 

with  Alan  Hale  Adapted  bvjuhen  Josephson 
from  "The  Sentimentalists    by  Dale  dollins. 

"THE  OFFICE  SCANDAL" 

with  George  Duryea  A  Hector  Turnbull 
Production 

"THE  SH  \DV  1  vm 

From  the  story  by 


with  George  Duryea 
Leonard  Praskins. 


PATHE  SUPER  WESTERNS 

The  punch  of  vour  program  —  Pathc's  big-money  super  Westerns  with  the  greatest 
of  the  Western  stars  —  Leo  Maloncy,  Harry  Carey,  Wally  Wales,  Don  Coleman. 


Pafhe 


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20 

MACK  SENNETT 
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c^T'ROM  the  imposing  new  studios 
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hilarious  two-reelers  that  will  set  up 
fresh  standards  in  short  laugh-films  and 
cause  mirth  quakes  in  thousands  of 
movie  palaces.  Laughs  are  dollars  and 
Mack  Sennett  is  the  laugh  mint  of 
movieland. 


CT>\THE  NEWS  is  an  institution  of  the  screen, 
*  backed  by  18  years'  leadership.  When  you 
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Issued  Twice  a  Week 


GRANTLAND  RICE  T\     St      '  W 

Soortliahts  "afheKeview 

l/f    t  t  *~*W  B  *  V^^r  The  Magazine  of  the  Screen 

^^f^  ■  1  r_.  .1  » „  r  ji,  1.  •     „  r  ti:dd  v  o  a  iho  4  vr 


THE  SPORTINO  PAGE  OF  THE  SCREEN 
26  ISSUES  — ONE  EVERY  TWO  WEEKS 
Produced  by  John  L.  Hawkinson 

A   CHAMPION   SHORT  FEATURE! 


The  Magazine  of  the  Screen 

l  nder  the  Editorship  of  TERRY  RAMSAYE 

A  fascinating  one-reel  subject  that  satisfies  every 
demand  of  the  public  and  box-office. 

ISSUED  ONCE  A  WEEK 


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AND  HIS  PALS 


Presented  by 

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transcends  its  own  previous  achievements  for  the 
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The  Premier  House  of  Short  Subjects  announces  as  its 
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WORD  IN  SHORTS 


A  NEW  SENSATION 

IN  SHORT  COMEDIES 

DAN 

"THE 

THE 

HANDY 

TIRED 

TAXI 

ANDY 

BUSINESS 

MAN 

with  Andy  Clyde 
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MAN" 

with  Billy  Bevan 

with    Jack  Cooper 
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Series  of  6 

and 

Carmelita  Geraghty 

Series  of  6 

Series  of  6 

5  GREAT  NEW 

Pafhe  Serials 


THE  TERRIBLE  PEOPLE" 


with  Allcne  Ray  and  Walter  Miller.  Directed  by  Spencer 
Bennet.  Story  by  Edgar  Wallace.  Scenario  by  George 
Arthur  Grav. 


EAGLE   OF  THE  NIGHT 


featuring  Frank  Clarke,  greatest  of  aeroplane  stunt  flyers. 
Original  story  by  Paul  Cruger.  Directed  by  Jimmy  Fulton. 


THE   FIRE  DETECTIVE 


Original  story  and  continuity  hv  Frank  Leon  Smith,  w  ho 
wrote  the  scenario  for  '  The  Green  Archer."  Directed  by 
Spencer  Bennet. 


THE  TIGER'S  SHADOW 


Original  story  and  scenario  by  George  Arthur  Grav.  au- 
thor of  "The  Crimson  Flash",  "Hawk  of  the  Hills",  "The 
Yellow  Cameo",  etc.    Directed  hv  Spencer  Bennet. 

"QUEEN  OF  THE  NORTH  W  OODS'* 

Original  story  and  scenario  by  George  Arthur  Gray. 
Directed  by  Spencer  Bennet. 


TOPICS 

OFTHE 

DAY 

A  sure-fire  short  suhject 
that's  guaranteed  to  win 
a  good  hearty  laugh  every 
teu  seconds. 

Presented  by 

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AMEDEE  J.  VAN  BEUREN,  President 

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ONE  A  W  EEK 

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State 


EL 

A  Discussion  on 

ADVERTISING 

By  Mr.  Adolph  Zukor 

President,  Paramount  Famous  Lasky  Corporation,  an  ac- 
knowledged leader  in  the  motion  picture  industry  and 
an  eminent  figure  in  the  world  affairs  of  business. 

(Reported  by  MARTIN  J.  QUIGLEY) 

N  industry,  like  an  individual,  is  inclined  to  go  from  one  extreme  to 
another.  During  the  past  few  years  the  motion  picture  business  in  con- 
junction with  its  general  program  of  economic  readjustment  has  gone 
from  the  extreme  of  an  extravagant  use  of  certain  forms  of  advertising  to 
another  extreme  which  has  consisted  of  an  unwise  and  unsound  curtail- 
ment of  at  least  one  essential  form  of  advertising:  namely,  advertising 
within  the  trade. 

Under  the  stress  of  a  broadcast  readjustment  which  the  trend  of  the 
business  had  rendered  necessary,  the  pendulum  on  trade  paper  advertising 
has  been  permitted  to  swing  too  far  in  the  direction  of  curtailment.  A 
swing  back  toward  the  point  of  normalcy  is  now  both  advisable  and  neces- 
sary. 

I  regard  advertising  within  the  trade  as  an  essential  activit)  of  the  busi- 
ness of  motion  pictures.  The  trade  press  is  or  should  be  the  voice  of  the 
industry  and  the  scene  in  which  is  depicted  evidence  of  the  thought,  ac- 
tion and  progress  of  the  business.  ^  hen  the  trade  press  reflects,  or  tends 
to  reflect,  a  quiescent  state  of  affairs  in  the  industry  it  is  a  bad  condition 
for  the  business  and  for  all  the  concerns  in  the  business. 

y^i  *   *  * 

^CONSIDERING  directl)  the  interests  of  our  organization,  I  want  to 
see  a  vigorous  and  enterprising  trade  press:  one  that  is  alive  \sith 
the  progressive  thought  of  the  business.  Advertisements  in  the  trade 
press  that  are  well-written  and  effectivelj  displayed  Berve  to  stimulate  the 
exhibitor's  interest  in  his  business;  such  advertisements  being  properlj 
and  accurately  informative  are  a  valuable  aid  to  the  theatreman. 

I  make  it  a  practice  to  study  the  advertisements  of  all  of  the  companies. 
When  I  see  good  advertising,  whether  it  is  from  Paramount  or  from  some 


|  (>\  I  1!  | 


other  company,  I  am  interested  and  pleased,  because  I  know  that  such  ad- 
vertising stimulates  interest  in  product;  is  an  inspiration  to  better  work 
on  the  part  of  every  other  advertising  department;  and  that  it  is  contribut- 
ing to  the  spirit  of  progress  in  the  business. 


■  .JXAMPLE  is  one  of  the  greatest  influences  in  life.  Through  the 
trade  press  the  successful  showmanship  efforts  of  one  exhibitor  in 
any  particular  part  of  the  country  are  held  up  for  the  guidance  of  all 
other  exhibitors.    Here  is  a  sphere  of  great  service  for  the  trade  press. 

Advertising  to  the  public  is,  of  course,  an  important  activity  of  the  indus- 
try but  the  logical  first  step  of  the  industry  in  publicity  is  advertising 
within  the  trade.  However  important  may  be  any  local  or  national  ad- 
vertising effort  aimed  at  the  general  public  it  must  be  remembered  that 
the  media  for  reaching  the  trade  are  the  trade  media.  It  is  in  these  publi- 
cations that  the  producer  and  distributor  is  enabled  to  send  his  business 
message  directly  and  surely  into  the  hands  of  the  man  who  is  most  inter- 
ested in  the  news  of  the  business,  whether  it  be  about  product  or  about 
something  else  that  concerns  the  business  of  motion  pictures. 

When  the  trade  press  publishes  an  important  advertisement  or  an  im- 
portant article  we  know  that  the  information  concerned  is  going  directly 
to  the  persons  for  whom  the  information  is  intended.  When  it  appears 
elsewhere  we  know  that  while  it  may  reach  some  small  part  of  the  trade 
it  does  not  reach  the  whole  trade  and,  whatever  its  merit  may  be,  that 
merit  is  non-existent  for  all  those  whom  it  does  not  reach. 


JL  HE  trade  paper  in  the  motion  picture  business  is  bound  to  be  a  big 
influence — either  for  progress  or  retrogression.  When  I  read  the  trade 
paper  week  by  week  and  find  a  volume  of  enterprising  and  effective  ad- 
vertising copy,  and  an  editorial  section  which  is  alive  to  the  progress  of 
the  business,  I  am  stimulated  and  I  know  that  a  similar  effect  is  achieved 
throughout  the  business.  If,  on  the  other  hand,  I  pick  up  a  trade  paper 
and  find  but  few  advertisements  and  these  indifferently  displayed  I  feel 
that  the  dominant  urge  of  the  business  is  for  the  moment  held  in  abeyance 
and  that  the  industry  is  foolishly  sacrificing  an  opportunity  for  advance- 
ment. 


t£ 


The  trade  press  is  the  mirror  of  the  business;  at  all  times  it  should  re- 
flect a  picture  of  initiative,  enterprise  and  intelligent  activity. 


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Play  by  Jane  Cowl 
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"SYNTHETIC  SIN" 

Play  by  Frederic  and  Fanny  Hatton 


"BABY  FACE" 

11  v  CfcMnlu  Hamilton 


"LA  TOSCA" 

Play  by  VicCoricn  Sardo 


"OUTCAST" 

hy  Hubert  Henry  Da 


'WINH.WOMENaiui  SON(; 

I -'a  mo  i  is  musical  comedy 


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WHEN  YOU  SIGN  FOR 
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i  OSMO  H  AMILTON 
>nc  of  (he  leaders  of  the  lis. 
i  widely  popular  novelists  on 

trench    of  "Scandal 
Hlinitncxo    o|    Virtue"  and 
iany  other*     Hr  contributes 

"BABY  FACE"  to  The 
President  Group, 


the 


literary  discoveries  ol  recent 

vcart      l'imou«   (or    J  best- 
idlers  in  a  row— "THE 
IH\  INK  LADY,"  "Glorious 
Apollo"  and  "The 
Chaste  Diana." 


RALPH  SPENCF 

When  you  hear  thai  rhe  author 

of  "THE  LYING  TRUTH 

il  also  (he  author  of  "The 
Gorilla"  and  the  adaptor  of 
"A  Connecticut  Yankee"  and 
KOrcs of  other  screen  successes, 
you  know  it's  ion n J  to  be  a 
fire  story. 


M  A  X  WF  LI 
\  N  f»F  RSON 
■  ■    \  I  I  R  DA  Y  S  CH 1 1 
DRF.N"  is  the  second  great 

success   by  the  to  author  ol 
"What  Price  Glory  " 


One  of  the  literary  immortal 
Known  to  nearly  every 
woman  and  child  as  the  author 

of  "Lea  Miierab.cs."  "The 
Hunchback  of  Notre  Dame." 
and  "TOILERS  OF  THE 

SEA."  The  last-named  will  be 
produced  as  a  President 
Group  Special 


OlVtN  DAVIS 
lias  more  stage  tut  testes  to  i 
his  i  red  it  than  any  other  living 
dramatist   -THr  HAUNTED 
HOlSE    .s  one  u»  hn  greater 


ind 


CEORGF  MBB1 
TURNER 

if  ruber  "White  Shoulders" 
"The  Street  of  Forgotten 

Hen"!  Tlic  author  of  "THE 
!IRL   IN   THE  GLASS 
.'AGE  '  also  wrote  these  anJ 
other  famous  film  hits. 


COHEN 
A  tasonte  of  millions 
authorul  inures ul  short  s 
in  The  Saturday  Ertning  Poil 
and  other  leading  magazines 
"THE  OTHER  TOMOR- 
ROW" is  his  most 
i»opular  novel. 


t.rOrU.F  S  K  AUFMAN 

The  author  of  "THE  BUI 
1  FR  AND  EGG  MAN"  is 

one  ot  the  outstanding  min- 


ed* ■  dramatists  of  the 
You  can  feature  him  at 
so  author  of  "Merton  ol 
Mos.es.  "Dulcy.- 
-ad ies  First." 


CORNELL  WpOLRKTH 

won  overnight  fame  as  the 
author  or  "CHI I  DREN  Ol 
I  HI-  MIT/,  awarded  firSI 
pn/e  m  Cttltge  H*mt'i  whIc- 
ls  publicized  prt/f  contest 
■k  for  novels  ol  the  soungrr 
generation. 


The  author  or  "SHOW 
GIRL.'  ser.al./eil  m  3 1.000.- 
000 COpiea  Of  Uhttf}  \t*t*:ft . 
t\  nationally  popular  through 
h'»  wi.lely  syndicated  feature, 
"The  Potters." 


F 


r»0\N  H*  RSI  sML 
The  i.tthor  of  "CHANGE 
I  ING,    which  .1  oow  HI  HI  ^ 
e  .ghih   edition,   is   rated    b«  a 
Richard   Burton,  lamosii  au- 
ihorits,  at  "lar  and  away  ihr 
nmst  gifted  ot  prevent  da t  A 
writers  of  romaniu 


A 


■THE  WARE  CASE' 

Ln          Frtgliih  Pla* 


TED  HOUSE"  "THE  WHIP"  "THE  SPORT  OF  KINOS" 

Kven  n»ia  rh|  ll>  IMltlll  Hill  llwlllim  IMav  hv  Ian  llav  llrilh 


BY  THE  MOST  CONSERVATIVE  ESTIMATE  55.OO0.000  PEOPBf 
HAVE  READ  THE  NOVEES  AND  SHORT  STORIES  in 

THE  LINE-UP  THAT  HAS  SWEPT ■ 
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 

THE  l4  MAMMOTH  SPECIALS 


COLLEEN  MOORE 


in 


LILAC  TIME 

cA  Firtiatone  Production 


CORINNE  GRIFFITH 


in 


The  DIVINE  LADY 


^eSUR  FEATURES 


RICHARD  BARTHELMESS  in 
"Diversion"  "Mutiny" 
And  Others 

❖  ❖ 

\ 

CORINNE  GRIFFITH  in 
'Outcast"     "Saturday's  Children" 
"Paid  For" 
And  1  Other 


BILLIE  DOVE  in 
"The  Other  Tomorrow" 
"The  Heart  of  a  Princess' 
"Pleasure  Bound" 
And  1  Other 


MILTON  SILLS  in 
"Captain  of  the  Strong" 
"The  Eagle's  Trail" 
"The  Spotter"     "Hard  Rock" 


DOROTHY  MACKAILL  and 
JACK  MULHALL  in 
"Children  of  the  Rirz" 
"Waterfront" 


<j/ie%  Mt|*teri|  Drama  % 


'THE  HAUNTED  HOUSE' 

Owen  Davis'  sensational  play 

"SH!— THE  OCTOPUS" 

Famous  Broadway  thrill  success 

"SEVEN  FOOTPRINTS 
TO  SATAN" 

A.  Merritt's  best-seller 


COLLEEN  MOORE 

in  "Synthetic  Sin" 

COLLEEN  MOORE 

in  "Baby  Face" 

COLLEEN  MOORE 

tn  "The  Richest  Girl  on  Earth" 

"LA  TOSCA" 

with  Billie  Dove 

"THE  WHIP" 

with  Dorothy  Mackaill,  Ralph  Forbes, 
Anna  Q.  NiUson,  Lowell  Sherman 

"THE  SQUALL" 
"NO,  NO,  NANETTE" 
"THE  BUTTER  AND  EGG  MAN" 

wuh  Jack  Mulhall,  Greta  Nu^n,  Sam  Hardy 
Gertrude  Astor 

"THE  BARKER" 

with  Milton  Sills.  Dorothy  Mackaill, 
Betty  Compson.  Doug.  Fairbanks,  Jr. 

"CHANGELING" 

A  George  Fitzmaurice  Production 


From  E.  Barrington's  Famous  Best-Seller 


$e  SlAR  I  EaIU  KL 


And  2  Added  Sp 

Not  included  in  ou 

announcement 


Specials  |r 

r  original  II 
tnt  J 


"THE  GOOD-BYE  KISS" 

A  Mack  Sennett  Romantic  Drama 

"TOILERS  OF  THE  SEA" 

From  Victor  Hugo's  Classic 


DOROTHY  MACKAILL  in 
"The  Girl  in  the  Glass  Cage" 
"Two  Weeks  Off" 


JACK  MULHALL  in 
"Applesauce" 
"When  Irish  Eyes  Are  Smiling" 


CHARLIE  MURRAY  in 
"The  Lying  Truth" 

"The  Sport  of  Kings" 
"Wine,  Women  and  Song" 

"Charlie's  Night  Out" 

ALICE  WHITE  in 
"Show  Girl"      "On  the  Air' 
"Hot  Stuff"     "Ritzy  Rosie" 

♦  * 

KEN  MAYNARD  in 
"The  Glorious  Trail" 
"The  Phantom  City" 
"The  Royal  Rider" 
"The  Lawless  Legion" 

"Cheyenne" 
"Wells  Fargo  Express" 


FIRST , 

NATION  AH  ^International  foaMI 

2  PRESIDENT^ 
1  GROUP 


Paul  Wegener  in 

"THE  STRANGE  CASE 
OF  CAPTAIN  RAMPER" 


'DANCING  VIENNA" 

with  Ben  Lyon — Lya  Mara 

"THE  WARE  CASE" 

with  a  great  English  cast 


THE  BEST  PROPOSITION  IN  TH 


Volume  XXXVn 


NEW  YORK  CITY,  MAY  26,  1928 


No.  21 


A  Bombshell 

Adolph  Zukor's  Declaration  on  Trade  Advertising 

By  William  A.  Johnston 


ADOLPH  ZUKOR  gives,  in  this  week's 
issue,  a  two-fisted  declaration  on  the 
subject  of  trade  advertising. 
A  bombshell  like  this  has  been  needed — 
to  clear  the  air  which  lias  not  only  been 
befogged,    but    worse    still,    a  distressing 
vacuum. 

This  statement  will,  we  are  confident,  be 
read  soberly  by  the  larger  sighted  men  of 
this  business,  and  the  business,  we  are  equally 
confident,  will  be  greatly  benefited  by  its 
sage  advice. 

The  pendulum,  as  he  says,  will  swing  back 
to  sanitv. 

*  *  * 

We  have,  it  is  true,  a  peculiar  advertising 
problem. 

The  goods  sold  the  exhibitor  and  which 
he  in  turn  sells  to  the  public,  cannot,  like 
other  retailed  commodities,  be  moved  by 
national  advertising. 

Each  picture  differs  from  another;  there 
is  no  uniform  distribution;  and  each  picture 
moves  too  swiftly  on  to  make  way  for  an- 
other. 

The  producer  can  advertise  a  brand,  but 
not  the  individual  picture. 

So  it's  up  to  the  exhibitor.  He  is  the  man 
on  the  spot,  the  individual  to  sell  the  indi- 
vidual picture.  And  his  success  with  it  will 
depend  quite  largely  upon  his  advertising 
resources. 

*  *  * 

But  this  fact  does  not  lessen  the  producer's 
responsibilitv — to  the  exhibitor,  or  to  him- 
self. 

On  the  contrary.  If  the  producer  cannot 
go  in  for  national  advertising,  he  must  go 
in  for  dealer  advertising.    In  other  words. 


he  must  actually  put  into  the  exhibitor's  hands 
the  full  and  adequate  selling  helps — news- 
paper advertisements,  readers,  and  the  ideas 
and  materials  of  community  promotion  and 
theatre  display. 

In  other  words,  this  is  a  dealer  advertising 
industry. 

And  that  means  trade  paper  advertising. 

*  *  * 

The  trade  paper,  in  this  business,  should 
be  a  supreme  advertising  force. 

There  is  no  ducking  this  issue. 

Either  a  producer  gives  adequate  service 
along  with  his  pictures  or  he  doesn't.  If.  as 
we  constantly  assert,  advertising  is  half  the 
battle  in  getting  pictures  to  the  public,  then 
to  any  exhibitor  the  advertising  service  back 
of  pictures  is  equally  as  important  as  the 
pictures  themselves. 

And  the  wise  exhibitor  will  buy  pictures 
exactly  on  this  basis. 

The  argument  that,  because  theatres  buy 
in  chains,  trade  paper  advertising  is  a  dim- 
inished force,  doesn't  hold  any  water.  It  is 
nothing  more  or  less  than  an  admission  that 
all  a  producer  cares  about  is  getting  pictures 
off  his  hands  and  into  the  exhibitors' — that  he 
doesn't  give  a  rip  whether  the  exhibitor 
makes  money  on  them  or  not. 

This  is  not  far  sighted  selling  and  it  will 
not  prevail.  Collective  buying  does  not  sell 
the  picture  at  the  box  office.  Chains  or  no 
chains,  there  is  but  one  way  to  sell  pictures 
successfully  and  that  is  with  service. 

Trade  paper  advertising  is  for  exhibitors. 
The  more  thorough  and  efficient  the  adver- 
tising, the  better  for  the  exhibitor. 

Exhibitors,  we  repeat,  will  play  pictures 
that  are  well-advertised  to  exhibitors. 


1766 


Motion    Picture  News 


'  'The  Lion  and  the  Mouse"  Hailed  as 
Remarkable  Innovation 

By  LILLIAN  GALE 

Staff  Correspondent,  Motion  Picture  News 

HOLLYWOOD,  May  22.— Warner  Brothers'  "The  Lion  and  the 
Mouse,"  hailed  as  the  first  full  length  talking  picture,  may  he 
modestly  described  as  a  remarkable  innovation.  So  impressive 
is  the  first  half  that  it  suggests  road  showing.  The  adaptation  of  Charles 
Klein's  celebrated  drama  serves  as  a  judicious  selection  for  introducing 
on  a  scale  never  before  attempted,  the  combination  of  sound  and  silence 
in  the  photoplay. 

It  provides  a  sterling  cast  with  excellent  opportunities  to  expound 
tone  qualities  of  voice  and  acting  abilities,  notwithstanding  the  rather 
monotonous  use  of  close-ups  which  are  mildly  distracting. 

The  audible  speech  is  much  to  the  advantage  of  such  veteran  artists 
as  Lionel  Barrymore  and  Alec  B.  Francis.  However,  it  is  trying  on 
May  McAvoy,  who,  except  when  she  attempts  to  read  lines,  is  charm- 
ing in  the  delineation  of  an  important  part. 

Nevertheless,  a  capacity  audience  remained  spellbound  through 
the  presentation  and  there  is  no  discounting  the  fact  that  artists  whose 
voices  lend  themselves  to  synchronization  become  more  realistic  in 
"sound''  portrayals  than  they  do  in  customary  pantomine.  The  se- 
quences in  which  voices  are  discernible  are  skilfully  separated.  Thus, 
tiresome  monotony  of  sound  is  avoided,  with  the  result  that  when 
scenes  which  approach  the  dramatic  climax  again  incorporate  voices, 
these  do  not  offend  as  unwelcome  intrusions. 

Irrespective  of  added  features  including  continuous  Vitaphone 
accompaniment  by  a  symphony  orchestra,  production  values  have  not 
been  curtailed.  Settings  are  elaborate  and  the  offering  would  stand  as 
above  average  if  presented  as  a  regulation  motion  picture.  The  scen- 
ario is  by  Robert  Lord ;  direction,  Lloyd  Bacon ;  photography,  Norbert 
Brodin;  titles  by  Jimmy  Starr. 

The  Warner  Theatre  in  Hollywood  has  been  playing  capacity  since 
the  picture  opened.    Public  interest  is  unquestionable. 


Samuelson  Suit  Settled 

Old  Action  Is  Compromised  Out  of  Court;  Objection- 
able Practices  No  Longer  Obtain 


THE  suit  of  Sidney  E.  Samuelson, 
Newton,  N.  J.,  exhibitor,  filed 
against  Arrow  Exchange,  Inc.,  et 
al.,  back  in  1923,  has  been  adjusted  out  of 
court,  and,  according  to  the  statement  sent 
out.  "to  the  complete  satisfaction  of  all 
parties  concerned." 

The  action  involved  a  number  of  the 
leading  distributing  organizations  and  was 
brought  on  the  ground  that  the  defendants 
represented  a  monopoly  in  restraint  of 
trade  and  that  independent  theatre  owners 
were  compelled  to  accept  their  dictation. 

Samuelson,  who  sued  in  the  amount  of 
$450,000,  alleged  that  the  so-called  uni- 
form contract  required  by  the  big  dis- 
tributors was  in  furtherance  of  the  alleged 
monopoly  and  that  independent  exhibitors 
who  refused  to  meet  the  terms  of  the  dis- 
tributors were  blacklisted  and  forced  out 
of  business.  It  was  said  after  the  settle- 
ment was  made  that  the  objectionable  fea- 
tures no  longer  obtained,  .lust  what  the 
terms  of  the  settlement  were  is  not  revealed. 

The  statement,  which  was  made  follow- 
ing the  announcement  of  the  settlement  of 
the  suit,  was  signed  by  David  L.  Podell, 
counsel  for  Samuelson,  and  Max  1).  Steuer, 
attorney  for  the  defendants,  and  read : 
"The    litigation    between    Sydney  E. 


Samuelson  and  the  Arrow  Exchange,  Inc., 
and  others,  has  been  adjusted  to  the  com- 
plete satisfaction  of  all  parties  thereto. 
The  old  Hoy  system  and  many  features 
which  were  the  cause  of  the  investigation 
and  gave  rise  to  the  lawsuit  have  been  com- 
pletely eliminated  from  the  industry." 

In  the  action,  which  grew  out  of  a  dis- 
agreement between  himself  and  the  Arrow 
Exchange  Corporation,  a  distribute]',  Sam- 
uelson also  named  the  Famous  Players- 
Lasky  Corporation,  Fox  Film  Corporation, 
Associated  First  National  Pictures,  Inc., 
and  the  Metro-Gold  wyn-Mayer  Picture 
Corporation.  Mr.  Hays  was  brought  into 
the  suit  when  Samuelson  contested  the 
right  of  any  industry  to  appoint  a  "dic- 
tator," on  the  grounds  that  such  procedure 
tends  to  centralize  the  control  of  the  in- 
dustry in  the  hands  of  a  few. 


Nathan  F.  Appell  Dies  in 
York,  Pa.,  at  59 

Nathan  F.  Appell,  head  of  the  Nathan 
Appell  Amusement  Enterprises,  York,  Pa., 
who  had  part  interest  in  a  chain  of  theatres 
in  York  county  and  elsewhere,  died  at  his 
home  in  York  on  Thursday,  May  17,  after 
an  illness  of  several  months.    He  was  59 


years  old  and  a  pioneer  promoter  of  the- 
atrical enterprises  in  Central  Pennsylvania, 
having  been  interested  in  such  work  for 
almost  40  years.  He  was  a  member  of  the 
Combination  Theatrical  Managers'  Asso- 
ciation, the  International  Theatrical  Man- 
ners' Association,  Bill  Posters'  Associa- 
tion, and  other  organizations  having  to  do 
with  the  theatre.  His  friends  estimate  that 
he  amassed  a  fortune  of  about  $5,000,000. 

He  is  survived  by  his  son,  Louis  J.  Ap- 
pell, an  executive  of  the  Nathan  Appell 
Amusement  Enterprises,  who  is  looked 
upon  as  the  logical  successor  of  his  father 
as  the  head  of  the  theatre  chain;  Mrs.  Hul- 
dah  Appell  and  a  sister,  .Miss  Laura  Appell, 
both  of  Harrisburg.  Private  funeral  serv- 
ices were  held  in  York  on  Sunday,  May  20, 
and  burial  was  in  Progress  Cemetery,  near 
Harrisburg. 

Managers    Discuss  Laws 
with  Milwaukee  Mayor 

Milwaukee  Theatre  Managers'  Associa- 
tion, a  recently-formed  organization,  com- 
posed of  Milwaukee  exhibitors  from  the 
downtown  and  neighborhood  theatres,  met 
in  conference  with  the  Mayor  after  their 
regular  noon  meeting  last  Wednesday,  to 
discuss  with  him  several  city  ordinances 
which  conflict  with  State  regulations.  It 
is  understood  that  the  ordinance  relating 
to  outdoor  signs  and  the  regulation  con- 
cerning the  ventilation  of  theatres  were 
taken  up  with  a  view  of  amending  the  city 
ordinances  to  conform  to  the  State  regula- 
tions and  the  exhibitors'  needs  and  wishes 
in  the  matter.  The  Mayor  signified  his 
willingness  to  intercede  for  the  exhibitors 
and  take  up  the  questions  at  the  next  ses- 
sion of  the  Council. 

Officers  of  this  newly-formed  association 
are  Henry  Goldenberg,  manager  of  the  Em- 
press Theatre,  president;  vice-president, 
James  Higler,  of  the  Palace-Orpheum ; 
Ernest  Langmack,  of  the  Colonial  Theatre, 
treasurer;  Fred  Meyers,  of  the  Alhambra 
Theatre,  secretary. 

Premier  and  Officials  of 
Toronto  View  "Dawn" 

The  British  feature,  "Dawn,"  was  pri- 
vately viewed  by  Hon.  G.  Howard  Fergu- 
son, premier,  and  high  officials  of  the  On- 
tario Government  at  Toronto  on  May  ]7, 
prior  to  its  inspection  by  the  Ontario 
Board  of  Moving  Picture  Censors. 

No  comment  was  made  by  Premier  Fer- 
guson, although  he  announced  that  the  fea- 
ture would  come  up  before  the  Ontario  cen- 
sors in  due  course.  This  was  taken  to  mean 
that  the  Ontario  Government  officially  has 
no  objection  to  the  feature  on  political 
grounds,  and  that  the  picture  will  be  al- 
lowed to  take  its  course  in  so  far  as  On- 
tario is  concerned. 

Entertainment  Tax  Now 
Confronts  Irish  Showmen 

Irish  exhibitors,  both  North  and  South, 
are  tackling  with  determination  the  Enter- 
tainment Tax.  The  trade  in  Ulster  is 
pressing  the  Finance  Minister  for  an  imme- 
diate reduction  of  the  tax,  while  that  in  the 
Free  State  is  going  one  better  by  demand- 
ing its  total  abolition. 


May    26,    19  28 


1767 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
TVlirrors 
of 

Filmdom 


4  trp 


EIMPEST**  is  a  fine  picture.  It  looks  to  us  like  real 
box-office  in  the  regular  picture  houses,  besides 
being  a  hit  at  the  $2  seale  at  the  Embassy,  \c>* 
^  ork. 

John  Barrymore  steps  away  from  his  accustomed  role 
of  aristocrat  and  plays  a  Russian  peasant — and  how!  He 
loses  none  of  the  romantic  appeal  which  has  distinguished 
his  other  pictures,  and  adds  opportunities  lor  a  new  range 
of  acting  which  the  screen  has  not  hitherto  afforded  him. 

Camilla  Horn  registers  immediately  as  a  screen  actress 
of  distinction,  and  proves  a  fine  selection  to  play  opposite 
Barrymore.    The  scenes  between  the  two  are  excellent. 

The  whole  picture  is  played  with  admirable  restraint 
and  is  a  very  fine  piece  of  direction  on  the  part  of  Sam 
Taylor,  who  adds  new  laurels  in  the  field  of  the  dramatic 
photoplay  to  those  he  has  already  gained  as  a  comedy  di- 
rector. 

We  would  add  only  this:  If  the  picture  had  been,  or 
could  have  been,  a  "talkie,'*  with  Barrymore's  great  voice 
reproduced,  it  would  have  been  still  more  striking.  But. 

as  it  stands,  it's  one  of  the  year's  best. 

*      #  # 

O  IDXEY  I!.  LI 'ST.  Washington,  I).  C,  motion  picture  dis- 
k^  tributor  and  proprietor  of  the  Hippodrome,  Grand,  Leader 
and  Elite  theatres  in  t hat  city,  screened  his  picture  "Over 
There"  for  The  Better  Films  Committee  of  the  I).  A.  R.  The 
Committee  was  presided  over  by  Mrs.  Newton  D.  Chapman, 
chairman  who.  at  the  close  of  the  showing,  expressed  approval 
of  Mr.  Lust 's  collection  of  official  U  S.  and  allied  government 
film  of  the  Great  War. 

With  the  support  of  the  1).  A.  R.  membership,  as  indicated 
by  Mrs.  Chapman's  remarks,  and  other  possible  tie-ups  with 
patriotic  bodies  and  local  Army  and  Navy  recruiting  stations, 
it  would  appear  that  Mr.  Lust 's  picture  will  have  a  wide 
distribution  field.  There  would  also  be  the  additional  interest 
from  war  participants  and  their  families — the  chance  that 
many  of  the  enlisted  men  might  see  their  pictures  among  the 
shots  at  Brest,  aboard  ship  and  both  front  and  rear  line 
trenches. 

It  took  Mr.  Lust  about  four  years  to  assemble  these  six  reels 
of  war  film  and  one  other  two  reeler  exclusively  devoted  to 
the  efforts  of  colored  troops  in  France.  Some  idea  of  this 
task  will  be  gained  through  the  fact  that  there  still  remains 
over  60,000  feet  of  negative. 

Perhaps  the  best  way  to  sum  up  "Over  There"  is  to  state 
that  it  is  a  long  news  reel  of  the  Great.  War,  containing  a  large 
number  of  very  interesting  and  unusual  sights:  the  Navy's 
convoy  of  the  A.  E.  P.;  the  landing  of  the  troops  at  Brest  and 
their  march  to  the  war  zone;  airplane  convoy:  the  muck  and 
mire  of  the  trenches;  cootie  hunting;  advancing  troops  under 
a  barrage;  actual  shots  of  men  dropping  from  shell  and  ma- 


chine-gun fire;  the  big  tanks  crushing  their  forward  trail  and 
a  hundred  others — all  of  which.  Mr.  Lust  states,  are  authentic. 
Other  Allied  troops  are  shown  in  action  and  there  is  also  a 
rare  shot  of  the  former 

soldiers  at  i he  beginning 


Kaiser  reviewing  his  g00S6- stepping 
of  t  he  struggle. 


I?  RANK  L.  NEWMAN  joins  Columbia  Pictures  a-  busi- 
ness manager  at  the  studios  an  announcement  which 

interests  us  greatly,  for  one  reason  because  it  means  the 
bringing  of  an  outstanding  and  successful  exhibitor  into 
production. 

This  strikes  us  as  a  capital  idea,  and  a  progressixe  mo\<- 
on  the  part  of  Columbia. 


As  to  the  commercial  practicability  of  television,  this  opin- 
ion from  Dr.  Lee  De  Forest  as  reported  in  the  Xeie  York 
Tim(  s  is  interesting : 

"It  is  fair  to  say  that  no  engineers  in  the  world  know  more 
about  this  subject  of  television  than  those  of  the  Bell  Labora- 
tories. Dr.  H.  B.  Ives,  acting  as  spokesman  for  the  Hell 
Laboratories,  recently  delivered  a  lecture  at  the  Sheffield 
Scientific  School,  Yale  University,  in  which  he  went  on  record 
as  stating  that  the  intricacies  and  expense  involved  in  tele- 
vision are  such,  and  will  continue  to  l>e  such  for  a  long  time 
to  come,  that  the  idea  would  he  commercially  impractical  until 
such  time  as  the  television  could  be  thrown  on  a  large  screen 
in  the  theatre  where  a  large  number  of  fairly  high  priced  ad- 
missions could  be  had  to  pay  for  the  operating  and  maint- 
enance expense.    This  has  been  my  position  from  the  first." 


CONTINUING,  Dr.  De  Forest  pointedly  remarks:  "I  ean- 
not  conceive  how  engineers  of  any  large  electrical  organi- 
zation, who  have  gone  into  this  subject  of  television  carefully, 
can  afford  to  express  an  opinion  radically  different,  from  that 
which  Dr.  Ives  has  stated.  Yet  for  some  reasons  best  known 
to  themselves  or  their  organization,  such  statements  have  been 
appearing  almost  daily  in  the  press. 

"To  me  the  purpose  of  such  statements  as  those  referred  to 
are  most  certainly  not  to  enlighten  the  public,  or  to  give  them 
a  frank  and  honest  insight  into  the  actual  status  of  television 
for  the  present  or  for  the  immediate  future.  Such  statements 
as  those  to  which  I  refer  cannot  be  too  severely  condemned — 
especially  now  when  they  have  proven  themselves  most  dis- 
tinctly misleading  and  are  working  a  genuine  harm,  not  only 
to  the  public  but  to  the  manufacturers  who  have  lalxtred  and 
are  laboring  honestly  and  intelligently  to  build  up  the  radio 
business.  The  same  applies  with  equal  force  to  the  motion 
picture  field  and  particularly  that  of  the  talking  motion  pic- 
tures." 


May  26.  1928  Motion  Picture  News  Vol.  XXXVII,  No.  21 

Published  weekly  by  Motion  Picture  News.  Inc.  Founded  in  September.  1913.  Publication  Office.  729  Seventh  Ave..  New 
York,  X.  ]'.:  liditorial  and  General  Offices,  729  Seventh  Ave..  New  York  City;  Branch  Offices,  845  S.  Wabash  Ave.,  Chicago, 
III.;  Room  616  Security  Bldg.,  Hollyzvood,  California.  William  A.  Johnston,  president;  E.  Kendall  Gillctt,  vice-president ; 
IVilliam  A.  Johnston,  editor;  Oscar  Cooper,  managing  editor;  Raymond  Ii.  Gallagher,  advertising  manager;  Paul  M.  Abbott, 
manager  of  accessory  advertising;  L.  H.  Mason,  Chicago  representative ;  William  McCorniack,  Los  Angeles  representative. 
Subscription  price,  $3.00  per  year,  postpaid  in  United  States,  Mexico,  Hawaii,  Porto  Rico,  Philippine  Islands  and  sojne.. other 
countries.  Canada,  $5.00;  Foreign,  $10.00.  Copyright,  [928,  by  Motion  Picture  News,  Inc..  in  United  States  and  Great  Britain. 
Title  registered  in  the  United  States  Patent  Office  and  foreign  countries.  Western  Union  cable  address  is  "Picknews,"  New  York. 
Entered  as  second-class  matter  at  the  Post  Office,  New  York,  N.  Y .,  April  22,  1926,  under  the  Act  of  March  3,  1879. 


1768 


Motion    Picture  News 


Phyllis  Haver,  versatile  star,  ivho  has 
completed  work  for  Pathe  in  "Tenth 
Avenue"  and  for  D.  W.  Griffith  in 
"The  Battle  of  the  Sexes,"  noiv  vaca- 
tioning in  New  York 


Dorothy  Devore,  Educational  corned 
dienne,  who  has  finished  a  varied 
series  of  comedies  now  being  releasedi 
by  Educational  and  who  is  all  set  to\ 
start  a  new  series 


Their  latest  picture.  "Our 
Gang,"  the  Hal  Roach  come- 
dy ensemble,  obligingly  pose 
for  a  span  of  seconds.  Mary 
Ann  Jackson,  new  "gang" 
member,  is  on  the  left 


The  four  First  National  Mis- 
ses, who  form  the  basketball 
st/iuid  at  the  Burbank  studio. 
Left  to  right:  Thelma  Todd, 
Frances  Hamilton,  Alice 
White  and  Yola  d'Avril 


Ready  to  start  Al  Jolsons 
second  Warner  Bros.'  spe- 
cial with  I  itaphone.  Jack 
L.  Warner,  Jolson  and 
Darrvl    Francis  Zanuck 


W  urner  Baxter  as  Alessandro  and  De-    W  ith    her    playing    of  the 
lores  Del  Rio  as  Ramona  in  the  screen    Duchess   Josianna   in  "The 
version  by  United  Artists  of  the  Helen   Man    Who    Laughs"  (Uni- 
Hunt  Jackson  novel,  "Ramona"        versal)   01 ga  Baclanova  has 

won  prominence 


ami 


Tod  Browning  in  a  meditative  mo- 
ment. The  M-G-M  director,  whose 
penchant  is  flavoring  a  film  with  sus- 
pense and  a  mysterious  atmosphere, 
is  now  preparing  a  Chaney  film 


Emil  Jannings  visits  Pola  Negri  and  Director  Ludwig  Berger  dur- 
ing the  filming  of  "The  Girl  from  Moscow"  at  the  Paramount 
studio  in  Hollywood 


Action  and  adventure  ivill  mark  the 
series  of  "youth"  pictures  Bob  Steele 
will  make  for  F  B  O's  new  program 
for  the  season 


M  a  y    2  6 ,    19  2  8 


17ov 


Big  Activity  in  "Talkie"  Field 

Hal  Roach  to  Use  Sound  in  Comedies;  Plans  Being  Made  by  Sev- 
eral Leading  Producers  at  Studios 


PLAN'S  went  forward  this  week  by  sev- 
eral 1 » i <_;■  lilm  companies  for  the  mak- 
ing of  talking  pictures.  It  was  an- 
nounced thai  Hal  Roach  had  signed  with 
Western  Electric  Eor  the  reproduction  of 
sound  with  the  Roach  comedies. 

Roy  J.  Pomeroy,  sound  expert  of  the 
Paramount  forces,  arrived  in  New  York. 
Plans  for  the  reopening  of  the  Paramount 
Long  Island  studio  are  being  pushed. 

Joseph  M.  Schenck,  president  and  chair- 
man of  the  hoard  of  directors  of  United 
Artists  Corporation,  gave  out  the  following 
statement  '. 

"United  Artists  will  use  the  sound  de- 
vice on  those  pictures  to  which  sound  is 
adaptable.  The  addition  of  sound  to  pic- 
tures is  a  great  step  in  the  progress  of 
tilms  provided  it  is  used  judiciously. " 


At  the  same  time  Samuel  (ioldwyn  an- 
nounced that  Vilma  Hanky's  lirst  starring 
picture,  "The  Awakening,"  has  been  se- 
lected by  United  Artists  as  their  initial 
production  with  a  Movietone  accompani- 
ment ment.  Dr.  Hugo  Riesenfeld  has  been 
engaged  to  prepare  the  score  and  to  direct 
the  orchestra  which  is  to  produce  the 
musical  background  and  sound  effects. 

From  First  National  comes  word  the 
Ralph  [.  Poucher,  production  executive,  left 
late  last  week  for  the  company's  studios  in 
Burbank,  California,  where  he  will  assist 
in  arranging  the  Firnatone  accompaniment 
to  the  Colleen  Moore-George  Fitzmaurice 
special,  "Lilac  Time."  This  will  be  the 
first  of  the  First  National  synchronized  pic- 
tures.  It  is  likely  thai  during  his  stay  at 


the  studios  Mr.  Poucher  will  arrange  for  the 
Firnatone  accompaniment  on  a  number  01 
ii!  her  First  National  productions. 

Paul  J.  Swift,  sales  manager  for  Vita- 
phone  Corporation,  spent  part  of  last  week 
in  the  Atlanta  branch  of  Warner  Bros, 
laying  plans  for  the  opening  of  a  sales  and 
shipping  office  of  Vitaphone  Corporation. 
The  new  office  will  be  in  operation  the  first 
part  of  June.  At  the  present  time  Vita 
phone  has  offices  in  New  York,  Chicago  and 
San  Francisco. 

Among  the  latest  installations  of  Movie- 
tone and  Vitaphone  machines  was  that  in 
the  Victory  Theatre  in  Salt  Lake  City.  It 
is  said  that  the  equipment  installed  by 
Louis  Marchas  Enterprises  will  cost  ap- 
proximately $20,000. 


Walsh  Seeks  Federal  Probe 

Introduces  Resolution  for  Investigation  by  Senate  Judiciary 
Committee;  Thorough  Study  to  be  Made 


INVESTIGATION  of  the  act-  and  prac- 
tices of  the  lilm  boards  of  trade 
throughout  the  country,  which  it  was 
predicted  several  weeks  ago  would  he 
sought  in  Congress,  took  form  May  22  with 
the  introduction  of  a  resolution  by  Sen- 
ator Walsh  (if  Montana,  under  which  the 
judiciary  committee  of  the  Senate  would 
be  called  upon  to  make  a  thorough  study 
of  the  situation. 

If  the  investigation  is  authorized  by  the 
Senate,  it  will  probably  he  conducted  dur- 
ing the  coining  summer,  presumably  by  a 
subcommittee  appointed  by  Senator  Norris 
of  Nebraska,  chairman  of  the  committee, 
who  was  expected  originally  to  he  the 
author  of  the  resolution.  In  the  event  of 
the  appointment  of  such  a  subcommittee  it 
is  likely  that  Senator  Walsh  would  he  one 
of  the  members,  in  which  case  he  would 
probably  lead  the  investigation.  The  mem- 
bership of  the  judiciary  committee  is: 
Senators  Norris  of  Nebraska,  chairman; 
Borah  id'  Idaho,  Deneen  of  Illinois,  Gilletl 
of  Massachusetts,  Goff  of  West  Virginia, 
Robinson  of  Indiana,  Blaine  of  Wisconsin, 
Steiwer  of  Oregon,  and  Waterman  of  Col- 
orado, Republicans;  and  Overman  of  North 
Carolina,  Heed  of  Missouri,  Ashurst  of 
Arizona,  Walsh  of  Montana,  Caraway  of 
Arkansas,  King  of  Utah.  Neely  of  West 
Virginia,  and  Stephen-  of  Mississippi, 
I  )emocrats. 

'flic  text  of  the  resolution  is  as  follows: 
"That  the  Senate  direct  the  Committee  on 
the  Judiciary  to  impure  what  proceedings 
are  now  pending  before  the  court-  upon 
the  initiation  of  the  Department  of  Jus- 
tice or  otherwise,  or  before  the  Federal 
Trade  Commission,  involving  the  acts  or 
practices  of  the  film  hoards  of  trade;  what 
investigations  have  been  prosecuted  lead- 
ing to  such  proceedings  and  the  amount 
expended   in   the  same;  what  complaints 


have  been  made  concerning  such  acts  or 
practices;  with  what  diligence  and  fidelity 
such  complaints  have  been  investigated  and 
proceedings  to  restrain  or  punish  any  un- 
lawful or  apparently  unlawful  acts  or 
practices  of  the  said  film  boards  of  trade 
and   the    Famous   Players   Lasky  Corpora- 


Revenue-Reduction  Bill 
Passed  by  Senate 

ADMISSIONS  not  exceeding  are 
exempt  from  tax  under  the  terms 
of  the  revenue-reduction  hill  as 
passed  by  the  Senate  at  9  :15  p.m.,  May 
21,  following  11  hours  of  heated  debate. 
Efforts  of  the  Democrats  to  break 
down  the  defenses  raised  by  the  fi- 
nance committee  and  expand  the  pro- 
gram of  tax  reduction  which  was 
brought  into  the  Senate  on  May  1  wi  re 
unsuccessful  and,  for  the  most  part, 
the  committee  program  was  carried 
through  by  party  votes. 

The  hill  is  now  before  a  conference 
committee,  represent  inn  both  the 
House  and  Senate,  where  the  differ- 
ences between  the  two  bodies  will  be 
reconciled,  and  the  hill  finally  drafted 
by  the  conference  committee  will  be 
passed  by  Congress  and  sent  to  Presi- 
dent Coolidge  for  approval. 

Among  the  items  to  come  before  the 
conference  committee  will  he  that  on 
admission  tax  exemption,  the  House 
hill,  passed  December  15,  last,  carrying 
an  increase  from  7.">  cents  to  SI.  flic 
conference  committee  ma]  accept 
either  the  House  figure  or  that  of  the 
Senate,  or  provide  a  compromise  ac- 
ceptable to  both.  At  anj  event,  how- 
ever, little  time  will  he  lost  by  the 
committee  in  arriving  at  a  compromise 
as  present  plans  contemplate  the  ad- 
journment of  the  session  May  26. 


Hon  or  the  Famous  Players  Lasky  Para- 
mount Corporation,  or  of  the  officers, 
agents  or  servants  thereof  have  been  in- 
stituted or  prosecuted." 

Various  suits  are  pending  throughout  the 
country  or  are  now  in  the  process  of  hear- 
ings, with  most  of  the  complaints  appar- 
ently having  to  do  with  the  matter  of  arbi- 
tration and  the  system  under  which  arbi- 
tration proceedings  are  conducted.  Then, 
too,  there  is  the  suit  contemplated  by  the 
Federal  Trade  Commission  against  Para- 
mount on  the  failure  of  the  latter  to  satis- 
factorily respond  to  the  Cease  ami  Desisl 
order  in  the  matter  of  block  booking. 

Paramount  has  taken  no  further  action 
so  far  as  known  in  the  matter  of  the  cease 
and  desist  order  of  the  Trade  Commission. 
The  company  has  the  right  to  apply  to  have 
the  order  vacated,  but  apparently  has  not 
yet  made  any  move  in  that  direction. 
.Meantime  the  Commission  has  not  yet  in- 
stituted   proceedings   against  Paramount. 

The  suit  of  the  U-B  Enterprises,  Uni- 
versal subsidiary  in  Cleveland,  against  the 
Film  Board  of  Trade  and  ten  distributor 
members,  charging  conspiracy  in  restraint 
of  trade,  has  been  withdrawn.  Stanley  & 
Horwitz,  attorneys  for  the  exhibiting  firm, 
tiled  a  stipulation  with  the  Federal  Court 
agreeing  to  dismissal  of  the  petition,  pro- 
vided no  advance  payment  for  films  is  de- 
manded. The  petition  had  alleged  that  the 
distributors  refused  service  to  the  theatre 
company  unless  deposits  were  posted  as 
penalty  for  the  company's  failure  to  com- 
ply with  the  arbitration  award. 

It  is  said  that  the  evidence  gathered  in 
support  of  the  petition  of  the  U-B  Enter- 
prises has  been  forwarded  to  U.  S.  Attor- 
ney General  John  Sargent  for  use  in  the 
Government's  actions  against  the  Hay- 
organization.  J2  Film  Boards  of  Trade  and 

ten  distributors. 


1770 


Motion    Picture  News 


Theatre  Deal  Merges  Big  Interests 
in  Denver  Territory 

A LARGE  theatre  merger  was  effected  in  Denver,  last  Friday,  when 
articles  of  incorporation  were  filed  for  Consolidated  Theatres,  Inc., 
with  a  capital  stock  of  one  million  dollars.  This  is  a  consolidation  of 
the  D  &  R  interests,  the  Midwest  Theatre  interests  and  the  individual  in- 
terests of  Frank  Culp. 

The  officers  are  Rick  Ricketson,  president;  Dick  Dickson,  vice  presi- 
dent; Max  Schubach,  secretary,  and  Frank  Culp,  treasurer,  all  of  Denver. 
The  board  of  directors  consists  of  these  officers,  together  with  two  other 
directors,  Paul  Krier  of  Walsenburg,  Colo,  and  Dan  Lehrburger  of  Denver. 

The  theatres  belonging  to  the  new  corporation  comprise  the  Egyptian, 
Highlands  and  Queen  of  Denver,  formerly  owned  by  D  &  R;  the  Mission 
of  Denver,  owned  by  Midwest,  and  the  Oriental  and  Granada  theatres  of 
Denver,  owned  by  Frank  Culp.  also  theatres  in  Sidney,  Nebraska;  Rocky 
Ford,  Rrush,  Sterling  and  Fort  Morgan  ,Colorado,  owned  by  Midwest,  and 
theatres  in  Rapid  City,  S.  D.,  Delta,  Walsenburg  and  Montrose,  Colo., 
owned  by  D  &  R. 

This  merger  creates  the  largest  independent  circuit  of  theatres  in  the 
Denver  territory,  if  not  the  largest  circuit  of  theatres  of  any  kind  iii  this 
territory.  All  of  the  men  interested  in  the  new  company  have  been  in  the 
theatre  or  distributing  business  in  the  Denver  territory  for  years. 


Regorson,  Schine  Combine 

Two  Chains  Join  Forces  to  Build  and  Operate  String 
of  Houses  in  City  of  Rochester 


THE  Regorson  Corporation  and  the 
Schine  Enterprises,  Inc.,  have  com- 
bined their  interests  in  Rochester 
in  one  of  the  biggest  mergers  of  theatre 
corporations  in  the  history  of  Western 
New  York.  The  announcement  was  made 
last  week.  The  Regorson  interests  are  re- 
ported to  have  acquired  fifty  per  cent  of 
Schine  Enterprises  in  Rochester. 

The  Regorson  Corporation  owns  the  Re- 
gent and  Piccadilly  theatres  and  the  Schine 
interests  control  the  Riviera,  Liberty,  State, 
Webster  and  Grand  theatres  in  Rochester. 
The  combination  is  in  opposition  to  the 
Fenyvessy  interests,  which  control  the 
powerful  Rochester  theatre,  which  is  oper- 
ated under  the  managing  directorship  of 
Thomas  D.  Soriero. 

According  to  the  announcement  from  the 
offices  of  the  Regorson  Corporation,  the 
Schine  Enterprises,  with  headquarters  in 
Gloversville,  has  joined  with  the  Regorson 
Corporation  in  forming  an  equal  partner- 


the  decision  was  reached  in  the  upper  court 
that  there  was  no  connection  between  the 
evasion  of  civic  bylaws,  as  brought  out  at 
the  jury  trial,  and  the  eventual  catastrophe. 
The  ruling  was  made  that  infringement  of 
a  civic  bylaw  did  not  constitute  man- 
slaughter and,  therefore,  the  verdict  of  the 
jury,  and  the  sentences  imposed  by  Mr. 
Justice  Wilson  were  ordered  quashed. 

The  accused  had  been  granted  bail  when 
leave  to  appeal  the  verdict  had  been  al- 
lowed and  the  men  had  not  started  to  serve 
their  sentences.  They  are  now  free. 


Cleveland  Undecided 
on  Double  Featuring 

DOUBLE  featuring  is  not  a  sub- 
ject for  association  regulation 
says  George  W.  Erdmann,  secre- 
tary of  the  Cleveland  Motion  Picture 
Exhibitors  Association.  Although  the 
matter  of  showing  double  features  was 
brought  up  for  discussion  at  the  last 
meeting  of  the  association,  it  was  not 
put  to  a  vote.  The  Association  as  a 
whole  has  taken  no  stand  in  the  prac- 
tice at  all,  Erdmann  has  pointed  out. 
Whatever  stand  has  been  taken,  is  by 
individual  exhibitors.  Many  local  ex- 
hibitors deplore  the  practice  of  show- 
ing two  for  the  price  of  one,  but  on  the 
other  hand,  there  are  some  exhibitors 
who  have  no  other  way  of  offering  com- 
petition against  combined  vaudeville 
and  picture  programs. 


ship  to  organize  a  company  with  a  large 
capitalization  to  build,  acquire  and  operate 
theatres  in  the  city  of  Rochester. 

The  Fenyvessy  interests,  controlled  by 
Paul  and  Chester  Fenyvessy,  operate,  in 
addition  to  the  Rochester,  the  Strand,  Fam- 
ily and  Clifton  theatres. 

It  is  said  in  Rochester  that  the  Schine 
houses  will  in  the  future  be  conducted  as 
second  runs.  None  of  those  in  authority 
in  connection  with  the  new  combine  will 
discuss  for  the  present  the  extent  of  the 
activities  in  theatre  operation  which  the 
new  corporation  will  undertake.  Authentic 
reports,  however,  in  the  wake  of  the  Regor- 
son announcement,  were  to  the  effect  that 
the  company  expects  soon  to  close  options 
already  obtained  on  Rochester  playhouses 
now  in  operation.  J.  M.  Schine  is  head  of 
the  Schine  Enterprises  and  George  W. 
Todd  is  president  of  the  Regorson  Cor- 
poration. 

Theatre    Employees  Free 
in  Montreal  Disaster 

Ameen  Lawand,  manager,  and  Camil 
Bazzy  and  Michel  Arie,  employees  of  the 
ill-fated  Laurier  Palace  Theatre,  Montreal, 
Avill  not  serve  their  jail  terms  for  alleged 
manslaughter  in  connection  with  the  disas- 
ter which  occurred  at  the  theatre  last  year 
in  which  78  children  lost  their  lives,  accord- 
ing to  a  judgment  handed  down  by  the 
Court  of  Appeals  at  Montreal  on  May  17. 

The  prison  sentence  imposed  by  the 
Court  of  King's  Bench,  Montreal,  last  Oc- 
tober, two  years  for  Lawand  and  one  year 
each  for  Bazzy  and  Arie,  were  set  aside  by 
the  higher  court,  the  appeal  from  the  ver- 
dict at  the  jury  trial  being  upheld.  The 
sentences  were  quashed  by  the  unanimous 
decision  of  the  five  appeal  judges. 

The  question  of  cause  and  effect  was 
considered  by  the  Court  of  Appeals  and 


Gotham  Launches  1928-29 
Schedule  of  Films 

With  three  major  productions  now  in 
work  at  the  studio,  Gotham  Productions 
has  entered  the  period  of  producing  for  the 
new  season.  Pictures  include  "The  Head 
of  the  Family,"  "The  River  Woman,"  and 
"Father  and  Son,"  which  is  scheduled  to 
be  the  first  special,  and  the  first  production 
on  the  1928-29  list. 

Sets  are  now  in  the  course  of  construc- 
tion, the  story  has  been  adapted  for  con- 
tinuity. Noah  Beery  has  been  signed  to  a 
contract  calling  for  several  pictures,  the 
first  of  which  will  be  "Father  and  Son." 
Beery 's  son,  Noah,  Jr.,  will  also  play  in 
this  production. 

The  continuity  and  adaptation  on  "The 
Head  of  the  Family"  are  being  prepared 
by  Scott  Darling  and  "The  River  Woman" 
is  being  prepared  by  Adele  Buffmgton. 


Chesterfield  Closes  for 
New  England  Distribution 

A  distribution  franchise  for  the  1928-29 
series  of  eight  Chesterfield  Productions  was 
closed  this  week  when  contracts  were  signed 
making  Consolidated  Films,  Inc.,  of  Boston 
and  New  Haven,  the  New  England  distribu- 
tors of  Chesterfield.  Negotiations  were  car- 
ried on  between  Mr.  J.  L.  Roth  of  Consoli- 
dated and  Lon  Young,  representing  Ches- 
terfield. 

Ten  productions  in  all  will  be  delivered 
from  Chesterfield  this  season,  three  of 
which  are  already  completed. 

Going    Abroad   to  Make 
New  Color  Classics 

A  series  of  six  one-reel  Tiffany  Color 
Classics  will  be  made  in  Europe  and  North- 
ern Africa  for  the  program  of  24  Tiffany 
Color  Classics  for  1928-29.  A  photographic 
unit,  under  the  direction  of  Curtis  F.  Nagel, 
will  sail  for  Africa  on  June  9th.  Tiffany- 
Stahl  Productions  will  make  a  feature- 
length  picture  in  technicolor  under  the  di- 
rection of  Leonce  Perret. 


A.  S.  Kane  District  Chief 
for  United  Artists 

Two  appointments  in  United  Artists  dis- 
tributor ranks  were  made  this  week. 

Arthur  S.  Kane  has  been  made  district 
manager  of  district  No.  5,  covering  Dallas, 
St.  Louis,  Kansas  City  and  New  Orleans. 

Oscar  Kuschner,  former  salesman  in 
the  Indianapolis  territory,  has  been  pro- 
moted to  manager  at  Indianapolis,  succeed- 
ing Phil  Dunas,  resigned  through  ill  health. 


M ay    2  6 ,    19  28 


1771 


37  Features  Due  From  Pathe 

29  De  Luxe  Productions,  8  Westerns  and  Long  Series  of  Short 

Subjects  Make  Up  Program 


IX  answer  to  speculations  as  to  t ho  future 
plans  for  Pat  lie  the  company  announces 
for  the  1928-29  season  that' it  will  pro- 
duce twenty-nine  De  Luxe  features,  headed 
by  "The  Kins  of  Kings"  and  '•The  God- 
less Girl'*;  a  group  of  8  Westerns  starring 
Leu  Maloney,  Don  Coleman,  Harry  Carry 
and  Wally  Wales;  eight  series  of  two-reel 
comedies,  comprising  forty-eight  in  all;  six 
Pathc-serials,  each  consisting  of  ten  two- 
reel  episodes;  one  hundred  four  issues  of 
Pathe  News;  fifty-two  issues  of  the  Pathe 
Review  of  one-reel  each;  twenty-six  Sport- 
lights  of  one-reel  each;  fifty-two  "Aesop's 
Film  Fables,"  the  one-reel  animated  car- 
toon release,  atid  fifty-two  numbers  of 
"Topics  of  the  Day"  in  one  reel  each. 

Of  the  twenty-nine  De  Luxe  features, 
thirteen  are  Specials,  one  of  which,  "The 
(iodless  Girl"  i-  a  road  show  special.  ••The 
King  of  Kings,"  which  for  a  year  has  been 
presented  as  a  mad  show,  will  be  released 
for  general  distribution  as  one  of  the  spe- 
cials. Both  of  these  pictures  were  person- 
ally directed  by  Cecil  B.  De  Mille  from 
stories  by  Jeanie  Macpherson. 
The  other  Specials  follow : 
William  Boyd  in  "Power,"  a  title  sub- 
ject to  change.  Featured  in  the  cast  are 
Alan  Hale  and  Jacqueline  Logan.  Howard 
Higgin  is  director,  Ralph  Block  Associate 
Producer,  and  Tay  Garnett  the  author  of 
the  story. 

"The  Spieler,"  with  Jacqueline  Logan 
and  Alan  Hale.  This  is  an  original  circus 
story  by  Elliott  Clawson,  and  Ralph  Block 
is  Associate  Producer. 

Rod  LaRocque  in  "Love  Over  Night," 
with  Jeanette  Loff,  Tom  Kennedy  and  Mary 


Carr.  This  is  from  an  original  story  by 
George  Dromgold  and  Sanford  Hewitt. 
Edward  II.  Griffith  is  director  and  Hector 
Turn  bull  Associate  Producer.  It  is  a  com- 
edy-drama. 

"Annapolis,"  with  Lina  Basquette  and 
John  Mack  Brown.  This  is  a  story  of  Uncle 
Sam's  Naval  Academy  written  by  F.  Mc- 
Grew  Willis.  W.  Christy  Cabanne  is  the 
director. 

"Celebrity,"  with  Lina  Basquette  and 
Robert  Armstrong,  is  from  the,  stage  plav, 
"The  Celebrity,"  by  Willard  Keefe.  How- 
ard Higgin  is  the  director  and  Ralph  Block 
the  Associate  Producer.  The  adaptation  is 
by  Elliott  Clawson. 

"Craig's  Wife,"  with  Irene  Rich,  is  from 
the  stage  play  of  the  same  name  by  George 
Kelly.  Clara  Beranger  did  the  adaptation. 

"Show  Folks,"  with  Jeanette  Loff,  Eddie 
Quillan  and  Robert  Armstrong,  is  from  the 
original  story  by  Philip  Dunning,  co-author 
of  "Broadway,"  Ralph  Block  is  Asso- 
ciate Producer. 

"Ned  McCobb's  Daughter,"  with  Anna 
Q.  Nilsson  and  Robert  Armstrong,  is  from 
the  Theatre  Guild  play  by  Sidney  Howard. 
Beulah  Marie  Dix  did  the  adaptation. 

William  Boyd  stars  in  "The  Cop,"  with 
Alan  Hale,  Jacqueline  Logan  and  Robert 
Armstrong.  Donald  Crisp  directed,  and 
Ralph  Block  was  Associate  Producer.  The 
story  was  by  Tay  Garnett  and  Elliott  Claw- 
son did  the  adaptation. 

James  Cruze's  personally  directed  "The 
Red  Mark,"  with  Xena  Quartaro,  Gaston 
Glass,  Rose  Dione  and  Gustav  von  Seyffer- 
titz,  is  another  Special.  Julien  Josephson 
did  the  adaptation  of  the  story  by  John 


Russell. 

Phyllis  Haver  in  "Tenth  Avenue,"  with 
Victor  Varconi,  Joseph  Schildkraut  and 
Robert  Edeson,  closes  the  list  of  Specials. 
It  was  directed  by  William  C.  DeMille, 
John  McGowan  and  Lloyd  Griscom  are  the 
authors  of  the  story,  and  the  continuity  i- 
by  Douglas  Doty. 

Of  the  thirteen  Specials  "The  King  of 
Kings,"  "The  Godless  Girl,"  "The  Red 
Mark,"  "The  Cop"  and  "Tenth  Avenue" 
are  finished;  "Power,"  and  "Love  Over 
Night"  are  almost  completed,  and  most  of 
the  others  are  ready  to  put  into  produc- 
tion. 

The  program  pictures  follow : 

Leatrice  Joy  in  "Man-Made  Woman," 
with  John  Boles,  H.  B.  Warner  and  Seena 
Owen.  Paul  Stein  directed,  Ernest  Pascal 
wrote  the  story,  and  Alice  D.  G.  Miller 
did  the  adaptation.  Ralph  Block  was  As- 
sociate Producer. 

Rod  LaRocque  in  "Capt.  Swagger,"  a 
story  by  Adelaide  Heilbroun  and  Leonard 
Praskins,  with  Hector  Turnbull  as  Associate 
Producer. 

William  Boyd  in  "The  Leatherneck, ' ' 
with  Lina  Basquette,  Robert  Armstrong  and 
Alan  Hale.  Howard  Higgin  will  direct,  with 
Ralph  Block  ad  Associate  Producer.  Elliott 
Clawson  wrote  the  story. 

William  Boyd  in  "High  Voltage,"  from 
the  story  "The  Trouble  Shooter"  by  Tay 
Garnett.  Ralph  Block  is  Associate  Pro- 
ducer. William  Boyd  in  "The  Flying 
Fool,"  with  Lina  Basquette,  by  Ernest  Pas- 
cal. Edward  H.  Griffith  is  the  director. 

Phyllis  Haver  stars  in  "Office  Scandal." 
(Continued  on  Page  1772) 


Non-Theatrical  Trouble  Grows 

Threatens  to  Become  National  Issue  as  Word  is  Waited  from 

Trade  Commission  on  Resolution 


EXHIBITOR  units  and  non-theatrical 
agencies  are  engaged  in  a  controversy 
that  threatens  to  assume  national  im- 
portance, with  the  possibility  of  its  disrupt- 
ing present  conditions  of  arbitration.  Ex- 
hibitor organizations  in  all  parts  of  the 
country  are  becoming  more  and  more 
aroused  over  non-theatrical  competition, 
and  are  determined  to  tight  distributing 
companies  that  serve  the  non-theatricals. 

The  exhibitors  consider  it  entirely  unfair 
compet ition  to  have  to  compete  with  tax- 
free  institutions  and  other  non-theatricals, 
and  are  prepared  to  bolt  from  arbitrating 
with  distributing  companies  that  they  (  'in- 
tend are  not  playing  fair  with  them. 

At  the  Trade  Practice  Conference  held  in 
New  York  last  October  service  to  non- 
theatrical  accounts  was  branded  an  unfair 
trade  practice,  and  exhibitors  are  deter- 
mined it  shall  be  outlawed.  They  are 
anxiously  waiting  word  from  the  Federal 
Trade  Commission  as  to  whether  or  not  that 


body  will  ratify  the  Trade  Practice  Con- 
ference resolution.  There  seems  to  be  some 
doubt  that  the  resolution  will  be  ratified. 

Meantime  exhibitors  are  in  a  quandry  as 
to  what  method  to  pursue  in  stamping  out 
the  evil,  which  is  growing  to  such  propor- 
tions that  it  threatens  to  put  many  of  them 
out  of  business.  In  certain  territories  the 
competition  of  these  tax-free  organizations 
is  so  keen  that  exhibitors  cannot  pay  pres- 
ent prices  for  films  and  operate  at  anything 
but  a  loss,  according  to  their  statements. 

It  is  said  that  in  some  instances,  in  order 
to  stamp  out  this  alleged  unfair  competi- 
tion, exhibitors  are  using  their  membership 
on  arbitration  boards  to  serve  as  a  (dub 
over  distributors  who  serve  the  non-thea- 
tricals. They  are  threatening  to  refuse  to 
arbitrate  cases  in  which  the  offenders  are 
involved. 

This  latter  condition  is  said  to  obtain  in 
the  Pittsburgh  territory,  where  exhibitors 
have  given  distributors  until  June  1  to  dis- 


continue the  non-theatrical  service  or  they 
will  in  the  future,  refuse  to  arbitrate. 

There  is  a  considerable  controversy  on  in 
Minneapolis  over  the  same  question,  where 
arbitration  threatens  to  become  disrupted 
as  a  result  of  non-theatrical  service  being 
rendered  by  distributors. 

Oklahoma  exhibitors,  after  much  con- 
certed action  are  concluding  a  successful 
light  with  the  non-theatricals.  In  Utah  a 
test  case  lias  gone  to  the  courts  to  determine 
the  right  of  tax-free  schools  to  show  pic- 
tures. In  this  case  it  is  charged  that  school 
buses  are  used  to  convey  the  audience  t<> 
the  school  where  the  pictures  are  shown  and 
that  the  proceeds  do  not  become  a  part  of 
the  school  funds. 

Church  competition  is  reported  lively  in 
San  Francisco,  where  the  exhibitors  are 
doing  all  in  their  power  to  put  an  end  to 
showing  of  this  kind.  From  many  other 
section-  comes  word  to  the  same  effect,  and 
with  it  the  report  that  new  non-theatrical 
showings — are  springing  up  everywhere. 


1772 


Motion    Picture    N  ezvs 


J.  D.  Williams  Signs  12  British  Films 
for  Distribution  Here 

CABLES  from  London  this  week  announced  that  J.  D.  Williams  has 
made  a  deal  with  British  International  Pictures  to  handle  distribu- 
tion in  America  of  twelve  films  made  by  that  concern.  The  deal  is 
stated  to  have  involved  $500,000  and  was  closed  by  Mr.  Williams  with 
John  Maxwell,  who  is  expected  to  arrive  in  America  shortly. 

A  report  from  a  correspondent  in  London  to  the  effect  that  physical 
distribution  for  the  Williams  pictures  would  be  handled  here  by  Educa- 
tional was  referred  by  wire  to  E.  W.  Hammons,  at  the  Educational  con- 
vention in  Montreal.    He  replied  that  it  was  news  to  him. 


Steffes  to  Organize  New 
National  Body 

Plans  3-Day  Exhibitor  Convention  on  Lake  Steamer; 
Will  Cooperate  with  M.  P.  T.  O.  A. 


WA.  STEFFES  is  at  the  head  of  a 
movement  that  contemplates  the 
"  launching'  of  a  new  National  ex- 
hibitors organization.  Steffes,  president  of 
the  Northwest  exhibitor  unit  has  a  novel 
method  under  which  the  organization  meet- 
ing will  be  conducted.  He  has  planned  a 
three-day  meeting  starting  July  10  and  to 
be  held  aboard  a  passenger  ship  enroute 
from  Duluth  to  Port  Arthur,  Ontario.  It  is 
anticipated  that  there  will  be  some  sensa- 
tional developments  at  the  meeting. 

According  to  information  received  from 
the  northwest  territory,  Mr.  Steffes  has  a 
large  number  of  acceptances  from  interested 
exhibitors  and  a  record  turnout  is  antici- 
pated. Plans  for  the  sessions  call  for  a 
one-day  stopover  at  Port  Arthur  and  the 
rate  for  the  three  days  has  been  fixed  at 
$25  per  person.  This  also  includes  meals. 
The  announcement  regarding  the  new  or- 


with  George  Duryea.  Hector  Turnbull  is 
Associate  Producer.  Phyllis  Haver  also 
stars  in  "Sal  of  Singapore,"  with  Alan 
Hale.  This  story  is  adapted  from  Dale  Col- 
lins' novel,  "The  Sentimentalists,"  by 
Julien  Josephson;  Miss  Haver  in  "The 
Shady  Lady,"  with  George  Duryea;  story 
by  Leonard  Praskins. 

"The  Elevator  Girl"  with  Jeanette  Loff, 
Robert  Armstrong  and  George  Duryea,  is 
from  a  story  by  Tay  Garnett;  "The  Get- 
away," with  .Jeanette  Loff,  George  Duryea 
and  Robert  Armstrong.  Ernest  Pascal  wrote 
the  story. 

"Listen  Baby,"  with  Lina  Basquette  and 
Eddie  Quillan,  is  from  the  story  by  Elsie 
Janis  and  Jean  Markey. 

Lilli  Damiti  in  "Forbidden  Love,"  is 
from  Noel  Coward's  stage  play,  "The 
Queen  Was  In  the  Parlor,"  and  was  pro- 
duced in  Germany. 

"Noisy  Neighbors"  introduces  the  Quil- 
lan  family  of  eight,  headed  by  Eddie.  The 
story  is  by  George  Dromgold  and  Sanford 
Hewitt. 

"Marked  Money"  with  Junior  Coghlan, 


ganization  imparts  the  information  that  it 
will  in  no  way  conflict  with  the  present 
Motion  Picture  Theatre  Owners  of  America 
which  is  presided  over  by  R.  F.  Woodhull, 
but,  on  the  contrary  will  cooperate  with 
that  body  in  every  way,  though  the  organi- 
zation will  be  along  entirely  different  lines. 

Just  what  lines  the  new  organization  will 
operate  along  have  not  yet  been  revealed, 
except  for  the  statement  that  they  will  be 
entirely  different  than  those  of  the  present 
National  organization. 

Steffes,  who  led  the  insurgent  exhibitors 
at  the  break  several  years  ago  at  the  Chi- 
cago convention,  headed  the  Allied  States 
Exhibitor  Association,  which  subsequently 
was  formed,  only  to  be  disbanded  later 
when  the  several  units  included  in  it  re- 
turned to  function  under  the  banner  of  the 
M.  P.  T.  O.  A. 


Alan  Hale  and  George  Duryea,  is  from  the 
story  by  Bertram  Millhauser,  with  Spencer 
Bennet  as  director;  "Square  Shoulders" 
with  Junior  Coghlan  and  George  Duryea. 
Frank  Urson  is  director,  and  Beulah  Marie 
Dix  wrote  the  story;  "Geraldine,"  with 
Jeanette  Loff  and  Eddie  Quillan,  is  from 
Booth  Tarkington 's  story. 

The  eight  Western  features  include  Leo 
Maloney  in  "Yellow  Contraband,"  from 
the  story  by  Ford  I.  Beebe  and  directed  by 
Mr.  Maloney;  Don  Coleman  in  "45-Calibre 
War,"  with  Jeanette  Loff,  also  directed  by 
Leo  Maloney;  "Sin  Town,"  with  Elinor 
Fair,  Ivan  Lebedeff,  Hugh  Allan  and  Jack 
Oakie;  Harry  Carey  in  "Burning  Bridges," 
a  Charles  R.  Rogers  production;  Harry 
Carey  in  "The  Border  Patrol,"  also  a 
Charles  R.  Rogers  production ;  Wally  Wales 
in  "Saddle  Mates,"  an  Action  Picture  pro- 
duction directed  by  Richard  Thorpe;  Don 
Coleman  in  "The  Black  Ace,"  a  Leo  Ma- 
loney production,  and  Wally  Wales  in  "The 
Flyin'  Buckaroo, "  an  Action  Pictures  pro- 
duction directed  by  Richard  Thorpe. 

Of   the   forty-eight   two   reel  comedies 


twenty  will  be  under  the  Sennett  name. 
These  twenty  are  in  four  groups,  the  "Sen- 
nett Girl,"  "Mack  Sennett,"  "The 
Smiths"  and  "Sennett  De  Luxe." 

There  will  be  four  comedies  in  the  "Sen- 
nett Girl  Series."  Billy  Bevan,  Daphne 
Pollard,  Johnny  Burke,  Sally  Eilers,  Matty 
Kemp,  Carole  Lombard,  Mack  Swain  and 
the  Sennett  bathing  girls  appear  in  various 
pictures  of  this  series. 

There  will  be  six  comedies  in  the  "Mack 
Sennett"  series.  Billy  Bevan,  Dot  Farley, 
Vernon  Dent,  Carole  Lombard,  Carmelita 
Geraghty,  Andy  Clyde  and  Bud  Jamieson 
are  among  the  players. 

There  will  be  six  "Sennett  De  Luxe" 
comedies,  featuring  Mary  Ann  Jackson, 
Ruth  Hiatt  and  Raymond  McKee.  There 
will  be  three  comedies  in  "The  Smiths" 
scries,  each  of  which  will  feature  Mary  Ann 
Jackson,  Ruth  Hiatt  and  Raymond  Mc- 
Kee. There  will  be  one  two  reel  Harry 
Langdon  comedy,  produced  by  Sennett, 
called  "Soldier  Man." 

Supplementing  these  Sennett  comedies 
will  be  three  new  series  of  Pathecomedies, 
each  composed  of  six  two  reelers — the  "Dan 
the  Taxi  Man"  series,  "Handy  Andy" 
series  and  "The  Tired  Business  Man"  ser- 
ies. Jack  Cooper  and  Carole  Lombard  will 
be  featured  in  the  "Dan  the  Taxi  Man" 
comedies,  Andy  Clyde  and  Anita  Barnes  in 
the  "Handy  Andy"  scries,  and  Billy  Bevan 
and  Carmelita  Geraghty  in  "The  Tired 
Business  Man"  series. 

Another  new  series  will  be  the  "Smitty," 
consisting  of  ten  two  reel  "kid"  comedies. 
The  title  comes  from  the  cartoon  by  Berndt. 

Six  serials  are  announced — the  same 
number  as  last  year;  "The  Yellow  Cameo" 
with  Allene  Ray  as  the  star,  to  be  released 
on  June  3rd,  was  directed  by  Spencer  Ben- 
net  ;  Allene  Ray  and  Walter  Miller  star  in 
"The  Terrible  People,"  which  is  to  be  re- 
leased on  August  12th.  This  too  was  di- 
rected by  Spencer  Bennet,  and  was  adapted 
from  Edgar  Wallace's  novel  of  the  same 
title.  "Eagle  of  the  Night,"  an  airplane 
"stunt"  serial  with  Frank  Clarke,  stunt 
aviator  featured,  will  be  released  on  Oct. 
21st;  "The  Fire  Detective,"  authored  by 
Frank  Leon  Smith,  will  be  released  on  De- 
cember 30th.  This  will  be  directed  by  Spen- 
cer Bennet.  On  March  10th,  1929,  will  be 
released  the  first  episode  of  "The  Tiger's 
Shadow,"  a  crook  melodrama  by  George 
Arthur  Gray,  and  also  directed  by  Spencer 
Bennet.  The  last  of  the  six  will  be  "Queen 
of  the  North  Woods,"  a  story  of  the  fur 
country  of  the  Northwest. 


Aerial  Shots  of  Mt.  Mc- 
Kinley  in  M-G-M  News 


OUNT  McKINLEY,  in  Alaska,  is 
circumnavigated  in  the  current 
issue  of  M-G-M  News. 


The  trip  around  Mount  McKinley 
was  made  by  Lieutenant  Earl  Ross- 
man,  explorer  and  M-G-M  News 
cameraman.  The  plane  in  which  he 
made  the  trip  was  piloted  by  M.  A. 
Nieminen.  In  addition  to  circumnavi- 
gating Mount  McKinley,  Rossman  flew 
over  and  photographed  the  two  other 
highest  peaks  on  the  North  American 
continent,  Mount  Hunter  and  Mount 
Foraker. 

Rossman  carried  five  cameras  in  his 
plane.  The  plane  circumnavigated  the 
peaks  of  Mount  McKinley  no  less  than 
six  times. 


37  Features  Due  From  Pathe 

(Continued  from  Page  1171) 


M a y    26 ,    J  9  28 


177.5 


Many  Changes  Reported 
in  Theatre  Chains 

Multnomah   Corp.   Names    New  Officers;  Broadway 
Closes  in  Tacoma;  Shenandoah  to  Expand 


Local  Newsreel  Planned 
for  New  York 

WILLIAM  STEIN  KR,  President 
of  the  Artistic  Film  Co.,  Inc., 
has  established  his  offices  at 
220  West  12nd  Street,  lor  the  distribu- 
tion of  "New  York  Today,"  the  Metro- 
politan Newsreel,  in  Greater  New 
York.  The  reel  will  be  produced  in 
co-operation  with  The  Evening  Tele- 
gram. 

"New  York  Today,"  it  is  said,  is  not 
intended  to  compete  with  the  national 
newsreels.  It  is  to  be  released  daily 
in  a  standard  length  of  125  feet,  per- 
mitting theatres  with  one  or  two  pro- 
gram changes  weekh  to  use  the  daily 
release  of  the  newsreel  without  dis- 
turbing their  musical  setting.  The 
human  interest  side  of  the  news  will 
be  emphasized  in  each  story  picturized, 
it  is  said. 

The  editorial  management  of  "New- 
York  Today"  will  be  in  the  hands  of 
(  ullon  Holmes  Ferrell,  lately  of  Pathe. 

"  New  York  Today"  will  be  produced 
in  association  with  The  Evening  Tele- 
gram, whereby  "New  York  Today"  is 
assured  not  only  the  tremendous  news 
facilities  of  the  Scripps-IIoward  news- 
papers, but  also  every  theatre  in 
Greater  New  York  showing  "New  Y'ork 
Today"  will  be  advertised  daily  in  the 
columns  of  The  Evening  Telegram. 


National    Supply  Names 
New  Officials 

A  number  of  additional  changes  to  those 
already  announced,  have  been  made  in  offi- 
cials of  the  National  Theatre  Supply  Com- 
pany. The  position  of  general  sales  man- 
ager is  now  filled  by  Ceorge  K.  I)e  Kruif, 
who  has  been  actively  engaged  in  sales 
management  for  National  since  the  incep- 
t  ion  of  t  he  company. 

Mr.  1  >r  Kruif  was  formerly  sales  man- 
ager of  the  Kxhibitors  Supply  Company, 
and  has  long  since  established  an  enviable 
reputation  for  himself,  both  among  National 
salesmen  and  National  customers. 

L.  S.  Hunt,  general  purchasing  agent, 
came  to  the  National  Theatre  Supply  Com- 
pany from  the  Commercial  Klectric  Com- 
pany, of  St.  Louis,  of  which  organization 
he  was  vice-president  for  several  years. 
This  organization  was  well  known  for  its 
exceptional  success  and  growth.  Prior  to 
his  association  with  this  company,  Mr.  Hunt 
was   successfully  engaged    in    the   field  of 

Public  Utilities. 

Constance     Talmadge  in 
Barrymore  Vehicle 

The  role  of  Mrs.  Cheney  opposite  John 
Barrymore  in  ''The  Last  of  Mrs.  Cheney" 
will  be  played  by  Constance  Talmadge. 
The  role  was  acted  in  the  stage  play  by 
Ina  Claire,  while  Roland  Young  played 
Barrymore 's  part,  that  of  Lord  Arthur 
Hilling. 

Barbara  Leonard  to  Play 
on  Stage 

Barbara  Leonard,  who  appears  in  the 
Tiffany-Stahl  production,  "Ladies  of  the 

Night  Club,"  has  been  loaned  by  her  Com- 
pany to  appear  on  the  stage  at  the  Holly- 
Wood  Playhouse,  under  the  management  of 
Joseph  Schildkraut. 


RUMORS  continue  in  abundance  re- 
garding changes  and  contemplated 
'  changes  in  theatre  chains  iti  various 
parts  of  the  country.  These  reports  have 
to  do  with  everything  from  a  change  of  di- 
recting officers  to  a  shutting  down  of  activi- 
ties and  extensive  plans  for  expansion. 

Prom  Pol  l  land,  Oregon,  comes  word  that 
the  Multnomah  Theatres  Corporation,  a 
pioneer  development  of  residential  picture 
show  houses  in  the  Pacific  Northwest,  has 
elected  a  new  set  of  officers  and  made 
various  other  changes  in  handling  their 
string  of  houses. 

These  changes  were  necessary  on  account 
h!'  linl)  White,  former  president  and  gen- 
eral manager  withdrawing  and  selling  out 
his  interests  in  order  to  devote  his  time  to 
his  mining  interests. 

New  officers  of  'this  corporation  now  in- 
clude President,  Edward  Fautz;  vice  presi- 
dent, Hugh  McCrcdie,  Jr.;  secretary-treas- 
urer and  managing  director,  F.  AY.  Ham- 
burger of  the  Circle  Theatre,  Portland; 
Berl  Levy  of  the  Columbia  theatre,  Port- 
land, ami  Etussel  Brown  of  the  McDonald 
theatre  in  Eugene. 

The  theatres  controlled  by  the  company 
include  the  Bagdad,  Bob  White,  Chaldean, 
Egyptian,  Cay  (Iranada,  Lincoln,  Moreland 
and  Venetian  of  Portland.  The  company 
also  controls  the  Columbia  Theatre,  Port- 
land; The  Columbia  in  Seattle,  two  theatres 
in  Eugene  and  two  in  Corvallis,  known  as 
the  college  towns;  and  also  some  .'500  in 
other  parts  of  the  country.  Its  chain  in- 
cludes 28  theatres  in  the  Pacific.  Northwest . 

In  addition  to  the  above  officers  it  is  un- 
derstood that  among  the  purchasers  of  the 
corporation  are  0.  I.  Woodlaw,  II.  C.  Phil- 
lips and  Stephen  Parker.  These  men  now 
control  the  Circle  and  (iranada  theatres  in 
Portland  and  two  in  The  Dalles.  Half  of 
the  stock  is  held  by  the  Universal  Film 
company. 

A  persistent  rumor  still  is  afloat  in  Kan- 
sas City  that  the  National  Theatres  Com- 
pany and  the  Lawrence  Amusement  Com- 
pany will  merge  this  summer,  in  so  far  as 


Topeka,  Kas.,  theatres  are  concerned,  bring- 
ing all  the  theatres  of  that  city,  about 
60,000  in  population,  under  one  manage- 
ment. The  Lawrence  Amusement  Company 
would  hold  the  second  run  houses,  it  is  said. 
Officers  of  neither  company  will  comment 
upon  the  rumor. 

After  its  operation  for  about  a  year  on 
what  is  reported  as  an  almost  continuously 
losing  basis,  the  Broadway  Theatre  in  Ta- 
coma, Washington,  was  closed  last  week  for 
an  indefinite  time  by  West  Coast  Theatres, 
Inc.,  operators  of  the  house.  The  theatre, 
formerly  the  old  Tacoma  Theatre,  was  reno- 
vated and  remodeled  a  year  ago  for  West 
Coast  use  at  a  tremendous  expense,  and  was 
the  only  new  and  high-grade  house  in  that 
city.  It  played  the  leading  film  attractions 
and  also  housed  the  Fanchon-Marcu  stage 
revues  for  a  week,  prior  to  their  arrival  in 
Seattle  from  Portland. 

West  Coast  Theatres  still  continues  to 
operate  the  Colonial  and  Bialto  Theatres 
in  Tacoma,  both  being  strictly  film  theatres, 
and  the  Colonial  operating  on  a  25c  at  any 
time  policy.  Within  the  last  two  weeks  the 
management  of  these  two  houses  has  been 
turned  over  to  "W.  Stefan  Perutz,  former 
manager  of  the  United  Artists  Theatre  in 
Seattle.  Mr.  Perutz  becomes  managing  di- 
rector of  West  Coast  holdings  in  Tacoma. 
and  leaves  Al  Bernard,  assistant  manager, 
in  charge  of  the  U.  A.  house  in  Seattle. 

Shenandoah  Valley  Theatre  Corp.,  Uni- 
versal ally  and  operator  of  a  chain  in  that 
Virginia  valley,  is  entering  upon  an  exten- 
sive expansion  program.  Isaac  Weinberg, 
general  manager,  is  on  a  business  trip  to 
New  York. 

The  Shenandoah  corporation  now  oper- 
ates 1-1  theatres,  including  three  at  Win- 
chester, two  at  Lexington,  two  at  Staunton, 
one  at  Harrisonburg,  one  at  Clifton  Forge, 
one  at  Bedford  and  four  affiliated  house-  in 
Danville. 

The  first  steps  of  the  program  include  a 
new  house  in  Winchester,  a  new  house  in 
Harrisonburg,  one  in  Clifton  Forge,  and 
affiliations  in  four  other  towns. 


Hollywood  Cameramen  Unionize  and 
Draft  Terms  to  Producers 

Till']  camera  men  uf  Ho  1 1  \  w  <>«><!  have  organized  a  union  along  similar 
lines  to  the  eastern  union,  which  has  hern  in  operation  for  some 
time  and  the  two  have  become  closeh   affiliated.    The  Hollywood 
union  is  said  to  have  forwarded  a  communication  to  the  producing  com- 
panies asking  a  conference  with  them,  at  which  term-  will  he  submitted. 

I  he  scale  of  wage  fixed  h\  the  new  union  calls  for  weekh  paymenl  of 
S2.10  lor  first  cameramen.  SI  50  for  second  cameramen.  Soil  lor  assi-tant- 
ami  S()(l  lor  >|i||  cameramen. 

\niong  other  stipulations  arc  that  daih  work  must  he  limited  to  ten 
hour-  ami  that  the  men  must  he  retained  on  payrolls  between  pictured. 
The  membership  of  the  new  union  i-  gi\en  a-  320  members,  which,  it  i- 
said.  leaves  only  2.1  cameramen  who  are  not  enrolled  a-  members. 


1774 


M  o  t  i>>  a    r  i  c  t  u  r  c  News 


Plan  Would  Finance  Exhibitor  Units 
on  Costs  of  Arbitration 

ACCORDING  to  a  dispatch  from  Chicago  to  Greater  Amusements  a 
new  plan  is  under  way  by  exhibitor  members  of  the  contract  com- 
mittee to  finance  exhibitor  organizations  in  the  cost  of  arbitration, 
"and  other  necessary  activities  of  benefit  to  the  entire  industry."  The 
plan,  it  is  said,  is  to  be  worked  out  by  distributors  in  return  for  exhibitor 
agreement  to  waive  protests  on  contract  and  arbitration. 

"It  is  now  known  that  exhibitor  members  of  the  contract  committee 
agreed  to  permit  certain  clauses  to  go  into,  or  remain  in  the  contract 
without  protest,  and  to  vote  for  the  adoption  of  the  present  arbitration 
rules,'  states  the  article,  providing  the  distributors  would  work  out  plans 
for  financing  exhibitor  organizations. 

"Having  so  far  failed  to  work  out  plans  for  financing  as  requested,  it 
is  expected  the  exhibitor  representatives  of  the  contract  committee  will 
demand  an  early  meeting  of  the  continuing  committee  to  reopen  the  dis- 
cussions and  to  draw  up  a  new  contract  and  make  changes  in  the  rules  of 
arbitration." 


New  Arbitration  Edict 
Stirs  Northwest 

Steffes  Threatens  Legal  Action  if  Association  Appointees 
Are  Disqualified  in  Future 


AEBITRATION  troubles  have  North- 
western exhibitors  and  the  film 
board  of  trade  completely  aroused, 
with  every  indication  that  the  courts  would 
be  resorted  to  before  the  difficulties  could 
possibly  be  straightened  out.  In  fact  such 
action  was  promised  this  week  by  W.  A. 
Steffes,  president  of  the  Northwest  Theatre 
Owners. 

Mr.  Steffes  promised  that  legal  action 
would  be  taken  to  enjoin  enforcement  of  a 
ruling-  which  would  prohibit  northwest  the- 
atre owners  from  serving  on  any  arbitra- 
tion board  for  disputes  between  motion  pic- 
ture exhibitors  and  distributors. 

The  Steffes  statement  came  after  C.  C. 
Pettijohn  of  New  York,  general  counsel  for 
the  Film  Boards  of  Trade,  ruled  that  the 
Northwest  Theatre  men  were  disqualified 
because  they  refused  to  arbitrate  a  recent 
case. 

"We  are  not  going  to  let  disqualification 
stand  without  a  fight,"  said  Mr.  Steffes. 
"We  expect  to  start  suit." 

The  present  difficulty  grew  out  of  the 
action  of  the  Northwest  exhibitor  unit  in 
refusing  to  permit  its  members  to  sit  on 
cases  involving  United  Artists  because  of 
that  company's  alleged  action  in  serving 


films  to  non-theatricals. 

This  action,  in  the  opinion  of  C.  C.  Petti- 
john and  Gabriel  L.  Hess,  of  the  Hays  office, 
disqualified  appointees  of  the  association  to 
act  as  arbitrators,  and  accordingly  they 
have  instructed  the  Film  Board  to  proceed 
under  arbitration  rules  to  secure  appoint- 
ment of  other  exhibitor  arbitrators. 
It  seems  probable  that  association  members 
will  not  permit  non-members  to  sit  on  their 
cases,  and  if  action  is  taken,  will  refuse  to 
abide  by  any  decision  made.  There  has  been 
but  one  arbitration  meeting  since  passage 
of  the  resolution  against  United  Artists, 
and  exhibitors  whose  cases  were  heard  at 
that  meeting  may  take  the  stand  that  if 
association  members  are  disqualified  now, 
they  were  then,  and,  consequently,  may  seek 
to  restrain  the  board  from  carrying  out 
decisions  rendered  at  that  meeting. 

Canadian  International 
Films  in  Difficulty 

Canadian  International  Films,  Ltd.,  or- 
ganized last  November  to  produce  pictures 
in  Canada  to  qualify  under  the  British 
quota  law,  is  reported  in  difficulties.  An 
order  is  reported  issued  at  Toronto  from 
Osgoode  Hall,  on  application  of  Edward 
Pardee  Johnston,  president  of  the  com- 
pany, directing  the,  Sheriff  of  Hastings 
County  to  seize  the  continuity  of  the  fea- 
ture, ' '  Carry  On,  Sergeant, ' '  which  was  be- 
ing made  at  the  Ontario  Government  mo- 
tion picture  studio  at  Trenton. 

Canadian  International  Films  was  pro- 
moted by  Col.  W.  F.  Clarke,  formerly  of 
London,  England,  and  later  with  Cranfield 
and  Clarke.  The  continuity  ordered  seized 
was  said  to  be  in  the  possession  of  Capt. 
Bairnsfather,  who  was  said  to  be  directing 
the  picture. 

The  order  is  also  said  to  have  directed 
the  sheriff  to  seize  the  negatives  of  300  still 
photographs    of   "Carry   On,  Sergeant," 


valued  at  $1,000.  In  presenting  the  com- 
plaint of  the  company  Mr.  Johnston  de- 
clared that  Bairnsfather  was  wrongfully 
retaining  the  continuity  and  still  negatives 
and  had  refused  to  give  them  up.  The  di- 
rectors of  Canadian  International  Films  are 
listed  as  follows  :  E.  P.  Johnston,  President ; 
Col.  W.  F.  Clarke,  General  Manager;  Capt. 
Bruce  Bairnsfather,  Supervising  Director; 
Henry  S.  Gooderham  and  G.  F.  McFarland. 


Numerous    Charters  Are 
Granted  at  Albany 

Companies  incorporating  in  the  motion 
picture  business  in  New  York  State  at  Al- 
bany during  the  past  week  included  the 
following:  Bellburton  Theatre  Corpora- 
tion, $50,000.  Louis  N.  Lesser,  Abraham 
Midenick,  Samuel  J.  Wishner,  Brooklyn; 
Bethmar,  Inc.,  capitalization  not  stated, 
Gladys  Tensing,  Dorothy  Clifford,  T.  Roger 
Mahon,  New  York  City,  125th  Street- 
Apollo  Theatre  Co.,  Inc.,  capitalization  not 
stated,  Joseph  Weinstock,  New  York;  M. 
William  Minsky,  Brooklyn;  Joseph  Hurtig. 
Lawrence,  L.  I.;  Ashman  See-Easy  Con- 
denser, Inc.,  capitalization  not  stated, 
Joseph  Manne,  Louise  Ehrenberg,  Milton 
W.  Sametz,  Brooklyn;  Eton  Amusement 
Corporation,  capitalization  not  stated, 
Beatrice  Zelenko,  Gertrude  Lebelson,  Matie 
Hammerstein,  New  York  City. 

Hotel  Paramount  Operating  Co.,  Inc., 
$2,000,  John  H.  Mayer,  Lina  Gjoldman, 
Walter  H.  Flandreau,  New  York  City: 
Manthom  Pictures,  Inc.,  $10,000,  Lillian 
Cunningham,  Florence  Abramson,  Peter 
Lewis,  New  York  City;  Shea-Empire  Stock 
Co.,  Inc.,  capitalization  not  stated,  Joseph 
E.  Shea,  Marguerite  Spielman,  Edward  de 
Tishe,  New  York  City;  True  Life  Photo- 
plays, Inc.,  $10,000,  Florence  Abramson. 
Middle  Village;  Lillian  Cunningham,  Peter 
Lewis,  New  York  City;  Borrah  Minevitch. 
Inc.,  capitalization  not  stated,  Borrah  Mine- 
vitch, Estehr  Lasner,  Samuel  J.  Schwartz- 
man,  New  York  City. 


Many  St.  Louis  Theatres 
Offered  For  Sale 

For  the  first  time  in  many  years  a  con- 
siderable number  of  the  theatres  in  the 
St.  Louis  trade  territory  are  being  publicly 
advertised  for  sale.  Many  other  houses  are 
being  quietly  offered  to  prospective  buyers. 

In  St.  Louis  two  houses  are  on  the  block. 
One  contains  600  seats  and  operates  15 
hours  a  day,  while  the  second  is  a  300- 
seater  of  the  neighborhood  variety.  Another 
house  being  offered  is  in  a  town  of  80,000 
inhabitants  and  works  seven  days  per  week. 
The  fourth  house  also  works  every  day  in 
the  week  and  is  located  in  a  town  of  20,- 
000  population. 


Ronald  Colman  in  "The 
Rescue,"  Conrad  Novel 

"The  Rescue,"  by  Joseph  Conrad,  has 
been  selected  by  Samuel  Goldwyn  as  the 
first  picture  for  Ronald  Colman 's  career 
as  an  independent  star.  Consequently, 
plans  for  Dickens'  "A  Tale  of  Two  Cities," 
already  announced,  have  been  postponed. 
Herbert  Brenon  will  direct  at  the  Goldwyn 
studio.  Lily  Damita  will  appear  opposite 
Colman. 


European  Film  Renters 
Meet  in  Berlin 

FILM  renters,  organized  and  not 
organized,  met  last  week  in  Ber- 
lin to  discuss  the  questions  of  the 
day.  They  were  nearly  unanimous  in 
recommending  a  more  limited  supply 
(annual) — not  more  than  350  pictures — 
and  adopting  the  principle  of  making 
kontingent  regulations  unnecessary 
through  a  system  of  self-control.  The 
American  distributors  present  ex- 
pressed their  full  accord  with  the 
proposals  made  by  their  German 
colleagues. 


.1/  a  y    3  6  .    /  9  2  8 


1775 


French  Society  of  Authors, 
Composers  Shows  Profits 

Received  by  the  Motion  Picture  Sec- 
tion of  the  Department  of  Commerce  in 
Washington  from  Trade  Commissioner  (Seo. 
R.  Canty,  Paris,  the  following  film  items 
from  the  European  press  are  submitted  as 
of  interest : 

The  receipts  of  the  French  Society  of 
Authors,  Composers  and  Music  Kditors  show 
an  almost  uninterrupted  progress  since  its 
beginning.  The  first  business  year's  re- 
ceipts (1851-52)  were  very  low— 14,000 
francs.  Ten  years  later  (lS(il-()2),  the  an- 
nual result  was  12!), 000  francs.  Twenty 
years  jitter  thai  date  (1881-82)  the  total 
yearly  income  was  841,000  francs.  The 
fifty-first  year,  ]  001 -1002,  showed  2,563,- 
000,  and  the  sixty-second  year,  1912-1913, 
showed  an  income  of  5,213,000  gold  francs. 
This  prodigious  rise  was  stopped  during 
the  war,  when  receipts  fell  to  1,422,000 
francs.  But  after  the  end  of  the  war  a 
great  change  occurred,  and  the  receipts  of 
191S-1919  rose  again  to  7,108,000  francs, 
reached  41,320,000  francs  in  1925-1926,  and 
45,748,000  francs  in  L926-1927. 

British  -  Canadian  Pictures 
Launch  Production 

Active  operations  have  been  started  by 
the  British-Canadian  Pictures,  Ltd.,  at  Cal- 
gary, Alberta,  with  Neal  Hart  as  star  and 
director,  the  first  picture  of  the  new  com- 
pany having  an  Alberta  theme.  Guy  Wea- 
dick  is  general  manager  of  the  company, 
and  foreign  distribution  arrangements  are 
in  the  hands  of  William  Steiner,  of  New 
York,  distributor  and  exporter.  Alvin 
Wyckoff,  formerly  director  of  photography 
for  the  Famous  Players  California  studios, 
is  the  cameraman,  and  the  players  include 
Barbara  Kent,  a  native  of  Alberta;  Charles 
Wellesley,  of  London,  England;  William 
Quinn,  of  Toronto,  and  .loe  Rickson. 


Four  June  Pictures  Set  by 
First  National 

Three  starring  productions  and  a  picture 
with  a  featured  team  comprise  the  four 
pictures  to  be  released  by  First  National 
during  June. 

On  June  3d,  "The  Upland  Rider,"  star- 
ring Ken  Maynard,  will  be  released.  On 
June  10th  will  come  ''Three-Ring  Mar- 
riage." from  the  story  "Help  Yourself  to 
Hay,"  featuring  Mary  Astor  and  Lloyd 
Hughes.  June  17th  is  the  date  for  "The 
Wheel  of  Chance,"  starring  Richard  Bar- 
thelmess.  June  24th  will  see  "Happiness 
Ahead,"  starring  Colleen  Moore. 

Columbia  Engages  D'Arcy 
and  Matt  Moore 

Two  additional  players,  Matt  Moore  and 
Hoy  D'Arcy  will  end  their  temporary  ab- 
sence from  the  screen  to  appear  in  Colum- 
bia pictures. 

Although  specializing  in  widely  different 
characterizations,  both  Mr.  Moore  and  Mr. 
D'Arcy  have  a  large  number  of  roles  to 
their  credit.  Mr.  Moore,  youngest  of  the 
Moore  brothers,  is  usually  cast  as  a  diffident 
or  slightly  humorous  hero,  while  Mi-. 
D'Arcy  plays  the  suave  and  sinister  villain. 


W.  C.  Patterson  Leaves  Universal  for 
Post  with  Publix 

WILLARD    C.    PAT  I  K H SON    has    resigned  a* 
Southern  Division  Manager  of  Universal  The- 
atres to  hecome  District   Manager  for  Publix 
[Theatres  Corporation,     lie  will  have  supervision  nvc: 
a  group  of  de  luxe  Publix  houses  around  the  Atlanta 
territory  . 

Patterson*  resignation  became  effective  May  21 
and  he  left  immediately  for  Dallas,  Texas,  to  join  Mil- 
ton l'CId  oi    the   Publix    New    ^  oi  k   olliee.  for  ;i  tour  of 

the  de  Luxe  Publix  houses.  Tin  return  trip  1  < >  Atlanta 
will  be  made  b\  wa\  of  Birmingham,  where  they  will 
stop  over  a  day  to  visit  the  new  Alabama  Theatre,  one 
of  the  three  de  Luxe  houses  to  he  under  Mr.  Patterson's 
supervision.  The  other  two  are  the  Howard  in  Atlanta 
and  Keith  s  Georgia.  Mr.  Patterson  will  make  his  headquarters  at  the 
Howard  Theatre  Building  in  Atlanta. 

Mr.  Patterson  has  been  connected  with  amusement  enterprises  for 
the  past  twenty-six  years.  He  joined  Universal  two  \  ears  ago  after  a 
varied  career  embracing  vaudeville,  road  -bow-,  -lock  c  panic-  ami  mo- 
tion pictures. 


W.  C.  Patterson 


Comerford  Denies  Tale 
of  Rumored  Sale 

Vice-President  Walker  Says  Rumor  Unfounded  and 
That  Company  Has  No  Expansion  Plans 


HE  following  statement  is  issued  by 
Frank  C.  Walker,  vice-president  of 
Comerford  Theatres,  Inc : 


"There  is  absolutely  no  truth  in  the  re- 
port that  Comerford  Theatres,  Inc.  is  nego- 
tiating with  any  organization  for  the  sale 
of  an  interest  in  its  circuit. 

"The  Comerford  Company  has  not,  nor 
does  it  contemplate,  giving  any  considera- 
tion to  such  a  move,  but  intends  to  pursue 
the  same  identical  course,  in  so  far  as  its 
theatre  operations  are  concerned,  that  it  has 
heretofore. 

"The  Company  has  no  expansion  plans, 
nor  does  it  intend  invading  the  territory  of 
other  chains,  as  has  been  rumored,  but  is 
devoting  all  of  its  time  and  attention  to  the 
towns  in  which  it  is  now  operating. 

"The  company  did  recently  acquire  an 


interest  in  the  Dillon  houses  in  Ithaca,  and 
has  also  taken  over  an  interest  in  the  prop- 
erty now  operated  by  Mr.  Steele  at  Car- 
lisle, Pa.  The  company  owned  an  interest  in 
the  real  estate  in  Carlisle  for  some  years, 
and  took  over  full  title  to  the  property  for 
the  reason  that  Mr.  Steele  is  retiring  from 
business.  In  all  probability,  this  theatre 
will  be  leased  to  other  interests. 

"The  company  now  has  in  course  of  con- 
struction in  towns  in  which  it  is  operat- 
ing, a  number  of  theatres,  viz: 

Wilkes-Barre — one  3,000  seat  house,  and 
three  neighborhood  houses  seating  approxi- 
mately 1200  each. 

"Scranton — one  3,000  seat  house,  and 
three  other  houses  seating  approximated 
1200  to  1500  each. 

"In  conjunction  with  the  Kallet  Circuit, 
a  house  is  now  being  constructed  in  Koine, 
X.  Y.,  to  seat  approximately  2500  people. 

"In  Williams  port,  Pa.,  on  property  here- 
tofore acquired  from  the  Chamberlain  Cir- 
cuit, a  2500  seat  house  is  now  being  erected, 
and  the  present  plans  are  to  open  the  thea- 
tre during  the  early  fall. 

"This  statement  is  made  in  answer  to 
the  many  rumors  that  have  been  recently 
broadcast. ' ' 


New  Assignments  in  the 
Warners  Sales  Ranks 

Warner  Bros,  has  allotted  three  more 
Inanch  offices  to  the  territory  supervised  by- 
Max  Milder  as  central  sales  manager. 

C.  E.  Almy,  branch  manager  of  Warner 
Bros."  Buffalo  exchange,  hereafter  will  as- 
sume  supervision  over  Buffalo,  Albany  and 
Pittsburgh  as  division  manager. 


Closes  House  Because 
of  Blue  Law 

BENNIE  BERBER,  who  closed  the 
(Jraiid  Theatre  at  Ballock,  Minn., 
recently,  has  given  notice  to  the 
town  that  he  will  not  reopen  it  until 
the  ordinance  preventing  Sunday 
shows  is  repealed.  He  says  that  Hal- 
lock  cannot  support  a  theatre  unless 
Sunday  shows  are  permitted.  At  pres- 
ent the  Ballock  council  is  not  very 
friendly  towards  the  movies,  hut  the 
town's  business  men  are  \cr\  anxious 
to  have  Mr.  Rergcr  continue  with  his 
enterprise.  A  delegation  of  them  has 
been  pleading  with  Mr.  Bergcr  to  re- 
open, and  even  offered  to  pa}  a  month's 

rent,  hut  the  Ballock  exhibitor  insists 
the  house  will  stay  dark  until  Ballock's 
ordinance  is  removed. 


1776 


.1/  o  t  i  o  n    Picture  News 


Agitate  Sunday  Closing 

Midwest  Hearings  Being  Held  and  Petitions  Filed  for 
Both  Sides  of  Question 


SUNDAY  closing  laws  are  being  fought 
for  n ii (1  against  in  various  parts  of  the 
middle  West,  particularly  through 
Iowa  and  Missouri,  where  hearings  are  be- 
ing held  regularly  and  petitions  are  being 
filed  both  for  and  against  these  showings. 

Another  hearing  before  the  Missouri  su- 
preme  court  to  test  the  validity  of  an  ordi- 
nance of  the  city  of  Springfield,  Mo.,  pro- 
hibiting Sunday  motion  picture  shows  has 
been  ordered  by  the  court.  The  re-hearing, 
which  will  call  for  a  special  judge,  is  a  rare 
and  unusual  procedure  lief  ore  that  body. 
Attorneys  on  both  sides  have  been  notified 
to  agree  on  a  special  judge  who  will  sit 
with  tiie  court  en  banc  at  the  next  hearing 
of  the  case. 

Springfield,  a  city  of  about  65,000,  has 
been  without  Sunday  motion  picture  shows 
several  years  as  a  result  of  a  city  ordinance 
which  prohibits  shows  on  Sunday.  Exhibi- 
tors long  have  been  opposing  the  ordinance 
and  are  hopeful  that  the  re-hearing  before 
the  state  supreme  court  will  result  in  their 
favor. 

At  At'ton,  Iowa,  a  petition  asking  for  the 
Sunday  shows  is  being  circulated  among 
the  citizens  although  the  mayor  has  ex- 
pressed his  disapproval  of  the  measure  and 
stated  that  his  council  would  vote  against 
the  Sunday  show.  Churches  and  the  W.  ('. 
T.  I".  are  also  working  against  the  petition. 

At  Ames,  Iowa,  where  the  Sunday  shows 
lost  a  close  battle,  those  in  authority  state 
that  they  are  waiting  for  later  elections  to 
try  the  issue  again.  Several  of  the  staff 
of  the  State  University  at  Ames  opposed 
the  opening  of  the  Sunday  shows. 

The  City  council  of  Ida  Grove,  Iowa, 
voted  to  allow  the  Sunday  shows  there. 
There  has  never  before  been  Sunday  movies 
at  Ida  Grove. 


Traer,  Iowa,  will  have  its  first  Sunday 
movie  this  week. 

C.  A.  Pratt,  attorney  for  Elmer  Weller, 
manager  of  the  Princess  theatre  at  Traer, 
appeared  before  the  city  council  and  an- 
nounced that  Sunday  evening  shows  would 
be  stai'ted  at  once. 

Following  the  announcement  of  Mr.  Pratt, 
the  city  council  authorized  Thomas  & 
Thomas,  attorneys,  to  prepare  an  ordinance 
prohibiting  Sunday  night  movies  in  Traer, 
the  ordinance  to  be  submitted  to  the  coun- 
cil for  its  approval. 

Because  of  lack  of  evidence,  no  action 
was  brought  against  the  two  Ashland, 
Ohio,  theatre  owners  who  opened  their 
houses  recently  for  the  first  Sunday  show- 
ings ever  given  in  the  city.  Under  the 
Ashland  city  ordinance  it  must  be  proved 
that  admission  is  charged  to  a  theatre  open 
on  Sunday,  and  no  such  evidence  was  ob- 
tainable. Mayor  B.  E.  Zercher  has  inti- 
mated that  he  would  not  sign  affidavits 
against  theatre  owners  for  subsequent  vio- 
lations unless  he  personally  purchased  a 
ticket.  The  inference  is  plain,  and  Sunday 
shows  will  probably  continue  unmolested. 

Amusement  and  other  business  interests 
who  do  their  greatest  business  on  Sun- 
days in  St.  Louis,  Mo.,  favor  the  passage 
of  a  proposed  new  city  ordinance  which 
will  permit  delicatessens  to  remain  open  all 
day  Sundays. 

Alderman  Riefling  has  introduced  the 
new  measure  which  eliminates  the  delicates- 
sens from  the  restrictions  as  to  closing  on 
Sundays  placed  on  groceries,  meat  shops 
and  bakeries. 

Heretofore  the  delicatessens  have  been 
permitted  to  open  Sundays  only  between 
3  and  6  p.m. 

The  delicatessen  men,  claiming  they 
were  being  discriminated  against,  had 
threatened  to  compel  the  St.  Louis  police 
and  prosecuting  officials  to  strictly  enforce 
ancient  blue  laws  which  require  every  line 
of  business  to  close  down  tightly  on  Sun- 
days. 

A  bill  introduced  by  Alderman  Riefling 
will  avert  the  Sunday  closing  issue  at  this 
time. 

The  advent  of  legalized  Sunday  motion 
picture  shows  in  Hoopeston,  111.,  has  proved 
a  bonanza  for  the  merchants  of  that  com- 
munity, as  thousands  of  persons  from  sur- 
rounding "blue"  communities  now  motor 
into  Hoopeston  for  amusement  and  recrea- 
tion. Business  in  the  confectioneries, 
lunch  rooms,  restaurants,  drug  stores  and 
filling  stations  have  increased  considerably. 


Camera  Work  Started  on 
"Girl  on  the  Barge" 

Having  assembled  his  cast  at  Whitehall, 
X.  Y.,  Edward  Sloman,  director  for  Uni- 
versal, has  begun  photography  on  "The 
(!irl  on  the  Barge."  The  locations  of  this 
picture  will  be  along  the  Champlain  Ship 
Canal,  near  Whitehall,  which  Sloman  chose 
in  preference  to  sites  along  the  Erie  Canal. 
A  tug-boat  and  a  barge  have  been  engaged 
for  scenes  on  the  water. 

Acting  as  location  manager  of  the  Slo- 


man unit  is  Arthur  Cosine;  the  second 
assistant  director  is  Ray  Cosine.  Jack  Vo- 
shell,  who  accompanied  Sloman  from  Holly- 
wood, is  assistant  director,  and  Jackson 
Hose  is  in  charge  of  camera  work.  After 
the  scenes  np-state  have  been  taken,  Uni- 
versal will  have  the  barge  towed  back  to 
New  York  City  for  additional  scenes. 

The  picture  will  be  made  entirely  in  the 
east.  The  leads  will  be  Jean  Hersholt,  Sally 
O'Neil,  and  Malcolm  McGregor,  the  sup- 
port, Francis  Robertson,  Henry  West, 
George  Offerman,  Jr.,  Morris  Mackintosh 
and  Nancy  Kelly.  The  story  has  been 
adapted  by  Charles  Kenyon  and  Nan 
( 'ochrane. 


Contract  for  Club  Interior 
Work  Assigned 

The  interior  work  of  the  Motion  Picture 
Club  of  Xew  York  has  been  let  to  Shapiro 
Brothers  of  Xew  York  City.  Involved  in 
the  contract  are  the  building  and  decoration 
of  the  club  rooms  in  the  Bond  Building,  in- 
cluding the  lounge,  dining  room,  gymna- 
sium, etc.,  the  work  to  be  finished  by  July 
15. 

The  firm  of  Shapiro  Brothers  is  a  subsi- 
diary of  M.  Shapiro  and  Son,  who  built 
the  Warners',  the  Colony  and  the  N.  Y.  A. 
club  houses.  Jacob  Shapiro,  one  of  the 
brothers  is  a  member  of  the  Motion  Picture 
Chili.  Bids  for  other  work  on  the  club  are 
now  being  considered  by  the  building  com- 
mittee, headed  by  Lee  Ochs,  Dave  Chadkin 
and  Emil  Jensen. 


Guido  Orlando  Signed  by 
Rialto  Company 

Lewis  I.  Maisell,  general  manager  of  the 
Rialto  Motion  Picture  Company,  with  head- 
quarters in  Xew  York,  lias  signed  Guido 
Orlando  to  a  directorial  contract.  Orlando 
will  write  and  direct  a  series  of  six  one-reel 
novelty  subjects,  all  of  which  will  be  pro- 
duced in  the  east.  He  recently  directed 
"The  White  Lie,"  which  was  shown  at 
Grauman's  Chinese  Theatre  in  Hollywood. 
Negotiations  are  now  being  carried  on  for 
the  distribution  of  the  coming  series. 


Conway  to  Direct  Novarro 
in  "Gold  Braid" 

Jack  Conway  will  be  at  the  megaphone 
when  Ramon  Novarro  begins  work  in  "Gold 
Braid"  at  the  M-G-M  studio  in  Culver  City. 
The  story  of  the  new  Novarro  vehicle,  by 
Byron  Morgan,  will  show  the  star  as  a 
young  ensign  in  the  U.  S.  Navy.  Lieutenant 
Commander  F.  W.  Weed  is  cooperating 
with  M-G-M  on  the  picture  and  will  act  as 
technical  advisor  during  the  filming.  The 
picture  starts  shortly  after  June  1. 


Cruze  to  Direct  Meighan 
in  Rex  Beach  Story 

James  Cruze,  to  direct  Thomas  Meighan 
in  a  second  picture  for  Paramount  release, 
following  "The  Racket,"  has  completed 
negotiations  with  Rex  Beach  for  the  pur- 
chase of  a  special  story  for  Meighan's  use 
under  his  direction.  The  picture,  as  yet 
untitled,  will  go  into  production  May  28. 
It  is  a  melodrama. 


Liberty-Specialty  Corp. 
to  Meet  in  Memphis 

THE  annual  sales  convention  of 
Liberty-Specialty  Film  Distribut- 
ing Corporation  will  be  held  at 
Memphis,  Tenn.,  this  year.  Executives, 
branch  managers  and  salesmen  will  ar- 
rive in  Memphis  on  Sunday,  May  27, 
the  opening  session  taking  place  the 
following  day.  The  convention  will  be 
in  session  for  two  or  three  days,  and 
about  25  branch  managers  and  sales- 
men will  attend. 

It  is  expected  that  E.  V.  Richards,  of 
New  Orleans,  president  of  the  com- 
pany, will  reach  Memphis  on  the  open- 
ing day  of  the  meeting  for  an  address 
to  the  delegates.  W.  C.  Underwood, 
vice-president  and  general  manager, 
whose  headquarters  are  in  Dallas, 
Texas,  will  attend,  together  with  H.  T. 
Peebles,  of  Dallas,  recently  appointed 
assistant  general  manager,  and  other 
executives. 

According  to  plans  already  mapped 
out,  the  convention  promises  to  be  a 
strictly  business  meeting,  during  which 
the  company  executives  will  announce 
the  coming  season's  product  and  will 
discuss  sales  policies. 


May    26,    19  28 


1776-A 


Sterns  Offer  New  Faces 

Many  Changes  Have  Been  Made  in  Principals  and 
Casts  for  Comedies  of  Next  Season 


First    National  Plans 
Many  Foreign  Films 

FIRST  NATIONAL  has  definite]] 
gone  into  the  business  of  produc- 
ing films  in  Europe,  two  produc- 
tion affiliations  having  already  been 
made,  one  in  England  and  one  in  Ger- 
many. Eight  feature  films  have  already 
been  completed  for  release  by  First 
National  not  only  in  the  United  States 
but  throughout  the  world. 

In  Germany,  First  National  has  set 
up  Defu-First  National.  The  studios 
are  in  Berlin,  where  several  hundred 
employees  are  at  work  under  the  di- 
rection of  Kay  Kockett.  Three  pictures, 
"Dancing  Vienna,"  "The  Strange  Case 
of  Captain  Hamper, l'he  Ware  Case," 
are  ready  for  release.  Five  pictures 
have  been  completed  by  the  London 
organization.  First  National  -  Pat  he, 
Ltd.  The  pictures  are,  "Confetti," 
"God's  Clay,"  "Somehow  Good,"  "Eileen 
of  the  Trees." 


G.  S.  Clancy  to  Produce 
"The  Viking  Ship" 

The  story  of  the  early  Norsemen  is  to  be 
filmed  as  a  road  show  attraction  by  Carl 
Stearns  Clancy,  the  producer  of  "The 
Headless  Horseman,"  with  Will  Rogers 
and  of  Pat  he's  "  Travelesques  "  series. 

Mr.  Clancy  is  said  to  have  spent  the  last 
live  years  to  the  work  of  condensing  the 
Icelandic  sagas  recording  Viking  adven- 
tures, and  has  the  resulting  data  in  a 
screen  story,  "The  Viking  Ship,  a  Saga 
of  Surging  Seas."  Emmet t  Crozier  has 
written  the  scenario.  Arrangements  have 
been  completed  for  filming  the  exterior 
scenes  in  Norway,  where  production  will 
start  July  1.  The  interior  scenes  will  be 
made  at  the  Tec-Art  Studios  in  Hollywood. 
The  production  budget  of  Epic  Films,  Inc.. 
the  linancing  orgamz;  ition,  is  $500,000.  An 
additional  $100,000  will  be  invested  in  ex- 
ploitation, it  is  said. 

Last  November,  Mr.  Clancy  engaged 
Capt.  Gerhard  Folgero,  who  in  1926  sailed 
a  42-foot  open  boat  from  Oslo  to  Philadel- 
phia, to  serve  as  navigator  for  the  fleet  of 
Viking  ships  to  be  used  in  the  pictures,  and 
sent  him  to  Norway  to  supervise  the  de- 
signing and  construction  of  these  crafts. 

3  New  Faces  in  Sennett 
Feature  Production 

Three  new  screen  faces  will  be  seen  in 
"The  Good-Bye  Kiss,"  Mack  Sennett 's 
personally  directed  comedy-romance  for 
First  National.  Sally  Filers,  Wampas  Baby 
Star  for  1928,  plays  the  leading  feminine 
role,  with  Johnny  Burke,  well-known  on  the 
vaudeville  stage  as  a  comedy  headline!-,  and 
Matty  Kemp,  a  new  juvenile,  in  the  other 
leading  role. 

New    Title    for  Richard 
Barthelmess  Picture 

••  The  Wheel  of  Chance"  is  the  title  for 
the  next  Richard  Barthelmess  picture, 
founded  upon  Fannie  Hurst's  "Roulette." 
The  picture  has  been  in  the  First  National 
cutting  room  for  about  two  weeks.  A  print 
is  expected  at  the  company's  home  office 
within  a  short  time. 


^  TEW  N  BWOT11EWS  will  spring  a  mini 
her  of  new  faces  in  connection  with 
k_J  the  various  series  of  comedies  they 
will  release  through  Universal  during  the 
coming  season.  There  ai'e  to  be  a  number 
of  new  comedians  and  larger  casts  in  most 
of  the  pictures.  The  ".Mike  and  Ike"  series 
will  see  new  featured  players,  as  will  the 
Buster  Brown  series,  while  Snookums  in 
the  "Newly weds"  series  will  have  new 
parents. 

Jack  Egan  and  Derlys  Perdue  are  the 
new  "  newly  weds. "  Egan  is  well  known  as 
a  screen  comedian,  following  a  long  experi- 
ence on  the  stage.  Miss  Perdue  is  a  former 
Wampas  baby  star  and  has  played  in  screen 
comedies  for  several  years.  Sid  Saylor, 
star  of  the  "Let  George  Do  It"  comedies 
will  have  some  new  support  in  Harry  Mar- 
tell,  long  known  in  screen  comedies,  and 
Dorothy  Coburn,  who  will  be  leading  lady. 
Miss  Coburn  has  been  seen  in  several  Hal 


FORMATION  of  the  Buck  Jones  Cor- 
poration, which  will  produce  and  dis- 
tribute pictures  starring  the  Western 
player,  was  announced  at  the  company's 
offices,  489  Fifth  Avenue,  New  York  City. 

Jones  will  produce  four  specials  during 
the  coming  season,  the  first  being  a  drama 
of  the  plains  and  the  air  temporarily  titled 
"The  Big  Hop."  Jones  at  present  is  com- 
pleting a  personal  appearance  tour  of  the 
larger  cities  throughout  the  country.  He 
will  leave  next  week  for  Hollywood  to  be- 
gin immediate  production  on  the  first  of 
the  new  series. 

Don  McElwaine,  who  recently  resigned  as 
publicity  manager  of  Fox  Film  Corpora- 
tion, to  join  Mr.  Jones,  will  leave  for  the 
coast  immediately  to  take  charge  of  pro- 
duction at  the  studios.  Charles  P.  Schwerin, 
for  many  years  a  sales  executive  with 
various  important  motion  picture  compa- 
nies, has  been  placed  in  charge  of  the  Buck 


Fducational  Okay  With 
Cleveland  Exhibitors 

CLEVELAND  exhibitor  members 
of  the  Cleveland  Motion  Picture 
Exhibitors  Association  have  been 
notified  by  Secretary  Erdmann  to  buy 
Educational  product  for  the  1928-29 
season.  This  follows  an  announcement 
by  Educational  that  it  is  willing  to 
co-operate  with  the  exhibitors  in  their 
request  for  reduced  protection. 

Cleveland  exhibitors  have  launched  a 

campaign  against  baying  pictures  «ith 
.")9  days  first-run  protection.  The]  are 
asking  21  days  protection.  Pending 
action  by  the  exhibitor  committee  on 

protection,  exhibitors  have  pledged 
themselves  nol  to  buj  an]  new  product. 

Educational  is  the  first  company  to 
accede  to  the  exhibitors'  request. 


Roach  comedies  recently  released. 

For  the  "Mike  and  Ike"  series  the  Sterns 
have  acquired  an  entirely  new  lineup  of 
principals.  The  twin  roles  will  be  played 
by  Joe  Young  and  Ned  La  Salle.  Young  is 
a  recruit  from  the  Mack  Sennett  lot,  while 
La  Salle  has  a  stage  career  behind  him  and 
has  played  many  juvenile  roles  in  pictures. 
Supporting  Mike  and  Ike  will  be  Harriett 
Mathews  and  Betty  Welsh,  both  experi- 
enced in  screen  comedies. 

Lois  Hardwick  will  be  the  new  Mary  Jane 
in  the  Buster  Brown  series.  She  played  a 
small  role  in  the  plantation  scenes  in 
"Uncle  Tom's  Cabin."  Merry  Mae  Mc 
Keen  is  another  newcomer  to  this  series. 
She  is  fourteen  months  old  and  a  sister  of 
"Snookums"  Mc  Keen.  Bobby  Newman, 
fat  boy,  and  Bobby  Lloyd,  well  known  child 
actor  will  also  be  seen  in  these  comedies. 
Arthur  Trimble  will  continue  as  Buster  and 
Pete,  the  dog,  will  be  Tige. 


Jones  Corporation  sales  organization  and 
J.  R.  Levee  has  been  named  as  his  assist- 
ant. Both  Mr.  Schwerin  and  Mr.  Levee  re- 
cently left  United  Artists  to  join  the  Jones 
organization. 

The  Jones  pictures  will  be  distributed 
through  independent  exchanges. 


J.  Josack,   Jr.,  Managing 
Revere  Theatre,  Mass. 

The  Revere  Theatre  in  Revere,  Massachu- 
setts, is  being  managed  by  Joseph  Josack, 
Jr.,  who  has  just  been  appointed  by  Univer- 
sal Chain  Theatrical  Enterprises,  Inc. 
George  A.  Smith  will  continue  as  manager 
of  the  Capitol  Theatre,  Somerville,  in  the 
same  district. 

Joseph    Henabery  Signed 
to  Gotham  Contract 

Representing  a  new  acquisition  to  the 
(iothain  directorial  staff,  Joseph  E.  Hena- 
bery has  just  been  signed  on  a  long-term 
contract  by  Gotham.  He  has  just  completed 
work  on  "United  States  Smith,"  a  Marine 
Corps  subject. 


Jannings'  Title  Changed  to 
"Sins  of  the  Fathers" 

"Sins  of  the  Fathers"  has  definitely  re- 
placed "The  Man  Who  Never  Missed"  as 
the  title  for  Emil  Jannings'  next  Para- 
mount production,  "The  Feeder."  .Tan- 
nings is  scheduled  to  play  a  veteran  vaude- 
ville trouper. 


Buck  Jones  Incorporates 

Western  Star  to  Produce  and  Distribute  Four  Specials 

For  Coming  Season 


1776-B 


Motion    Picture  News 


Educational  Announces 
New  Series 

EDUCATIONAL  FILM  EXCHANG- 
ES, INC.,  opened  its  annual  sales 
convention  Tuesday  of  this  week 
at  the  Mount  Royal  Hotel  in  Mon- 
treal, Canada,  with  managers  in  at- 
tendance from  all  of  the  company's 
thirty-six  exchanges  in  the  United 
States  and  Canada.  This  is  the  first 
convention  of  a  big  film  distributing 
organization  to  be  held  in  Canada. 

At  the  opening  session  E.  W.  Ham- 
mons,  president  of  Educational,  sprang 
a  surprise  on  the  delegates  in  the 
form  of  an  announcement  of  a  new 
series  of  six  two-reel  adventure  pic- 
tures based  on  the  Thomson  Burtis 
aviation  stories  in  the  American  Boy. 
This  series  is  in  addition  to  the  52 
two-reel  comedies,  50  one-reel  subjects 
and  104  Kinograms  news  reel  releases, 
already  announced  for  the  1928-29  pro- 
gram. Reed  Howes  will  be  the  star 
of  the  new  series,  the  stories  of  which 
have  been  running  in  the  American 
Boy  Magazine  for  the  last  four  years. 
The  stories  are  also  published  in  book 
form  by  Doubleday,  Doran  and  Com- 
pany. 

Howes  and  Burtis  were  introduced 
to  the  convention  and  spoke  before  the 
sales  managers,  Howes  coming  across 
the  continent  to  be  present  at  Educa- 
tional's  big  gathering. 


Attempt  Reconstruction  of 
Bavaria  Film  Industry 

The  report  of  the  Munich  Chamber  of 
Commerce  on  the  first  quarter  of  1928, 
states  that,  for  the  first  time,  very  interest- 
ing efforts  are  being  made  to  develop  film 
production  in  Bavaria,  says  information  re- 
ceived by  the  U.  S.  Department  of  Com- 
merce. This  excepts,  of  course,  Emelka. 
The  report  says  :  ' '  Endeavors  are  being 
made  lately  to  reconstruct  the  Bavarian 
film  industry,  excepting  Emelka 's  activity, 
and  to  put  various  firms  to  work  again  for 
a  regular  production,  with  the  co-operation 
of  Bavarian  authorities.  The  Ministry  of 
Commerce  and  the  Town  Council  of  Munich 
are  approving  and  co-operating  with  these 
negotiations.  However,  no  basis  for  the 
material  execution  of  this  plan  is  ready  as 

yet." 

According  to  German  press  reports,  noth 
ing  has  been  done  as  yet  in  this  connection 
beyond  suggestions  and  deliverations.  It 
will  be  easily  understood,  it  is  said,  that 
Bavaria  will  do  anything  for  the  further 
development  of  its  film  industry  which  is 
supported  by  Emelka.  If,  according  to  the 
Chamber  of  Commerce's  report,  the  basis 
for  the  material  execution  of  this  plan  is 
not  ready  yet,  such  a  basis  would  be  easy 
to  create  for  the  Bavarian  State,  the 
Munich  Town  Council  and,  especially,  the 
Bavarian  Bank  and  industrial  capital. 


Classifies  the  Films  as  a 
Public  Utility 

Motion  pictures  are,  in  a  way,  a  public 
utility,  ai'gues  a  Montreal  investment  house, 
in  offering  $3,000,000  of  6y2  per  cent 
debentures  of  Famous  Players  Canadian 
Corp.,  Ltd. 

"Motion  picture  theatres  are  in  the  pub- 
lic utility  class  to  the  extent  that  they  pro- 
vide the  public  with  a  service  for  which  the 


demand  is  general  throughout  all  classes  of 
society.  They  satisfy  the  universal  desire 
for  entertainment,  at  a  pr'ca  within  the 
reach  of  all,"  he  states. 

"The  operation  of  motion  picture  the- 
atres is  a  cash  business,  with  practically 
no  inventories  and  no  credit  accounts.  The 
'movie'  is  one  of  the  last  business  barom- 
eters to  show  unfavorable  conditions  and 
among  the  first  to  reflect  increased  returns 
from  prosperous  times.  Earnings  of  well- 
managed  companies  which  control  chains 
of  motion  picture  theatres  are  as  stable  as 
those  of  many  successful  public  utility 
companies. ' ' 

Production    Resumed  by 
Educational  Studio 

With  Charles  Lament  and  Stephen  Rob- 
erts directing,  actual  production  work  is 
under  way  on  the  first  two  Educational 
comedies  for  the  new  season.  The  Educa- 
tional studios  took  on  new  life  the  first  of 
last  week  with  the  resumption  of  activity 
by  these  two  units.  The  studio  remained 
partly  open  during  the  usual  vacation  pe- 
riod, however,  so  that  the  Bowers  unit 
could  continue  work. 

Lamont  is  directing  "Big  Boy,"  first  of 
a  series  of  eight.  Sidney  Levy,  formerly 
with  Fox,  will  assist  Lamont  as  gag  man. 

Roberts  is  directing  AI  St.  John  in  the 
initial  Mermaid  of  the  season.  Roberts  will 
have  his  gag  man,  John  Lockert,  back  with 
him  again  this  season. 

In  addition  to  St.  John,  George  Davis, 
Monty  Collins  and  Jack  Miller  are  sched- 
uled to  play  featured  roles  in  the  Mermaid 
series  this  coming  season.  Lupino  Lane, 
who  already  is  back  at  the  studios  ready  to 
start  on  his  first  comedy,  also  will  make 
eight  starring  productions.  Dorothy  De- 
vore  is  still  vacationing,  and  will  return  to 
the  Educational  lot  later  to  start  work  on 
the  first  of  her  series  of  six  starring  laugh 
productions. 

Production  on  the  first  picture  in  the 
new  series  of  eight  Ideal  Comedies,  fea- 
turing Jerry  Drew,  is  to  be  started  within 
a  few  days. 


National  A.  G.  Distributing 
All  W.  B.  Films 

Herman  Starr,  Warner  Bros.'  executive, 
returning  from  Europe  last  week  on  the 
Berengaria,  made  public  the  details  of  pro- 
duction and  distribution  deals  consum- 
mated by  him  while  abroad.  Chief  among 
them  is  the  contract  signed  between  War- 
ner Bros,  and  National  Film  A.  G.  of 
Berlin. 

The  terms  of  this  agreement  call  for  the 
latter  firm  to  distribute  the  entire  Warner 
Bros,  product  in  Germany.  Another  im- 
portant clause  relates  to  arrangements  for 
Warner  Bros,  and  National  Film  A.  G.  to 
produce  jointly  twelve  pictures  in  Berlin 
this  year. 

Mr.  Starr  has  been  absent  from  New 
York  for  eight  weeks.  Not  only  did  he  ac- 
complish this  enterprise  in  Germany  but  he 
visited  the  Warner  branches  in  London  and 
Paris  to  inaugurate  their  sales  drive  for  the 
new  season. 

While  in  Paris,  Mr.  Starr  appointed  a 
new  managing  director  of  his  company's 
activities  in  France  to  succeed  Maurice 
Livingston,  who  has  resigned.  This  post 
has  been  assumed  by  Robert  Schless,  for- 
merly with  First  National. 


Many  Firms  Chartered  in 
New  England 

Motion  picture  companies  recently 
granted  charters  of  incorporation  to  con- 
duct operations  in  the  film  industry  in  New 
England  include  the  following:  Parish 
Players,  Inc.,  Branford,  $15,000,  J.  A 
Smith,  Branford;  L.  S.  P.  Corporation,  Bos- 
ton, 1,000  shares  of  no  par  value  capital, 
Benjamin  A.  Trustman,  Charles  B.  New- 
hall,  Boston;  Markell's  Milton  Theatre, 
Inc.,  Milton,  $50,000,  Philip  Markell  and 
P.  Lincoln  Slayton,  Boston;  Amherst 
Amusement  Company,  Amherst,  $5,000, 
Ethan  H.  Holden  and  Blanche  P.  Burnett, 
Amherst;  Star  Theatre  of  New  Milford, 
$20,000,  A.  D.  Dawson,  Waterbury;  Asso- 
ciates Theatres,  Inc.,  Providence,  100  shares 
no  par  stock,  Arthur  H.  Feiner,  Nellie  V. 
Monahan  and  John  C.  Knowles,  Providence; 
Interstate  Theatres  Corporation,  Boston, 
$50,000,  E.  Harold  Stoneman,  Edward  An- 
sin  and  Marjorie  C.  O'Brien;  Avon  Amuse- 
ment Company,  Inc.,  Avon,  $100,000, 
Charles  J.  Geiser  and  Helen  G.  Greenwood, 
Brockton. 

Rayart  Distributing  Corp.,  Boston,  $100,- 
000,  Herman  Rifkin,  George  G.  Solomon 
and  Pauline  Rifkin;  Special  Films,  Inc., 
Boston,  $15,000,  Samuel  M.  Moscow,  Saul 
E.  Simons  and  Thomas  E.  Morris;  Rocky 
Point  Amusement  Company  of  Mass.,  Ayer, 
$10,000,  Madeline  G.  Callahan,  Helen  G. 
Wilson  and  George  L.  Wilson;  Amusement 
Associates,  Inc.,  Boston,  $10,000,  Cecelia  D. 
Maye,  Helen  V.  O'Brien  and  Curtis  H. 
Waterman,  Boston;  Moviescope  Co.,  Inc., 
Boston,  $50,000,  Wilfred  E.  Tait,  Albert  C. 
Sawyer  and  Gerald  S.  Connoly,  Boston; 
McConville  Amusement,  Inc.,  Boston,  $76,- 
000,  George  E.  McConville,  John  P.  McCon- 
ville and  Joseph  A.  McConville,  Boston. 


Montreal  Trade  Council 
Protests  Ordinance 

SO  thoroughly  disgusted  with  the 
new  Provincial  law  prohibiting 
the  admission  of  children  under  16 
years  of  age  to  moving  picture  thea- 
tres in  the  Province  of  Quebec  have 
they  become  that  the  members  of  the 
Montreal  Trades  and  Labor  Council, 
representing  organized  labor  in  the 
largest  city  of  Canada,  decided  unani- 
mously at  their  meeting  on  May  18  to 
arouse  public  opinion  against  the  new 
regulation,  thus  forcing  its  repeal. 

The  council  endorsed  a  letter  of  con- 
demnation presented  by  the  Interna- 
tional Association  of  Machinists  and  a 
demand  was  forwarded  to  the  Quebec 
Government  demanding  the  repeal  of 
the  statute  forthwith.  It  was  pointed 
out  that  the  law  worked  a  hardship  on 
all  classes  of  people,  but  affected  the 
workers  particularly.  Parents  could 
not  take  their  families  with  them  to 
the  theatres  and  they  would  not  go 
without  them,  leaving  them  to  the 
dangers  of  fire  and  traffic.  Therefore 
the  adults,  as  well  as  the  children, 
were  being  denied  amusement  and 
recreation,  it  was  argued. 

The  suggestion  that  the  Quebec  Gov- 
ernment be  asked  to  enforce  the  new 
law  to  the  letter,  so  that  the  people 
would  rebel  against  it,  was  turned 
down  in  favor  of  the  move  to  demand 
the  withdrawal  of  the  statute  forth- 
with. 


May    26,  1928 


1776-C 


In  and  Out  of  Town 


DAVE  BADET,  accessory  manager  for 
Universal,  is  now  visiting  various  ex- 
changes in  the  West  and  central  region  of 
the  country.  He  will  stop  off  at  Los  Ange- 
les, Salt  Lake  City,  Denver,  Kansas  City, 
Omaha,  Des  Moines  and  Chicago. 

MAX  ALEXANDER,  the  Stern  Film  Cor- 
poration's Eastern  representative,  has  ar- 
rived back  in  New  York  after  two  months  spent 
at  the  studio  on  the  Cost,  assisting  in  the  launch- 
ing of  the  new  season's  schedule. 


HAL  ROACH,  comedy  producer,  accompa- 
.  nicd  by  his  wife,  left  New  York  last 
week  for  the  Coast. 


SAM  ECKMAN,  JR.,  recently  appointed 
managing  director  for  M-G-M  in  Lon- 
don, arrived  in  New  York  May  21  on  the 
Leviathan..  He  has  come  for  a  brief  visit. 


I FLORENCE  STRAUSS,  scenario  editor  for 
First  National,  leaves  Wednesday  for  the 
company's  Burbank  studio,  where  she  will  sit 
in  at  conferences  relating  to  the  purchase  and 
production  of  stories.  She  will  return  to  the 
home  office  in  about  two  weks. 


V/t  ILT  CROSS,  creator  of  "Nize  Baby" 
I»I  and  "Gross  E.rcggcratious,"  has  departed 
from  New  York  xvith  his  family  Hollywood 
bound.  He  zvill  write  at  least  one  original  story 
for  M-G-M,  and  may  folloiv  with  others,  it  is 
said. 


SOL  G.  NEWMAN,  representative  for 
FBO  in  the  United  Kingdom  and  Scan- 
danavia,  arrived  in  New  York  from  London 
last  week.  He  expects  to  remain  for  three 
or  four  weeks. 


JOHN  WEBER,  Gotham's  assistant  general 
manager,  has  left  for  a  tour  which  will  cover 
the  eastern  and  Canadian  offices.  While  on  this 
trip  he  will  make  the  final  arrangements  witli 
the  exchanges  for  the  distribution  of  the  new 
Gotham  product. 


SAM  E.  MORRIS,  general  manager  of  dis- 
tribution for  Warner  Bros.,  has  returned 
to  Nczv  York  from  a  zveck's  trip  to  the  middle- 
west. 


TRUMAN  H.  TALLEY,  director-in-chief 
of  Fox  News,  returned  this  week  on 
board  the  Mauretania  from  a  three-months' 
tour  of  Europe.  He  brought  back  with  him 
a  feature  length  film  of  Hungarian  national 
life.    Mrs.  Talley  accompanied  him. 


MALCOLM  STUART  BOYLAN,  recently 
appointed  editorial  supervisor  for  Fox 
Films,  arrived  in  New  York  last  Monday 
morning  for  a  vacation. 


ColumbiaHandling"Raider 
Emden"  in  U.  S.,  Canada 

Columbia  has  acquired  for  distribution  in 
the  United  States  and  Canada,  "The  Raider 
Emden,"  which  was  produced  by  the  Emel- 
ka  Studios  of  Munich  under  the  supervi- 
sion of  the  German  Admiralty  and  is  said 
to  be  Germany's  official  screen  record  of 
the  Emden. 

Pressbooks  and  an  impressive  line-up  of 
paper  and  accessories  have  been  issued  for 
this  production. 


Musicians  Set  New  Scale 

High  Prices  Fixed  for  Sound  Films;  Long  Contracts 
to  be  Demanded  by  Unions 


MUSICIANS  have  set  a  high  scale 
for  their  services  on  sound  films, 
and  it  is  also  indicated  that  long 
term  contracts  will  be  sought  by  musicians' 
unions  as  a  means  of  protection  against 
threatened  encroachment  of  sound  pictures. 
The  Federation  of  Musicians  opened  its 
convention  at  Louisville  during  the  week 
and  the  main  topic  of  discussion  was  to  be 
with  regard  to  the  effect  of  talking  movies 
on  musicians  in  general  and  the  protective 
steps  to  be  taken. 

Meantime,  the  Associated  Musicians  of 
Greater  New  York,  Local  No.  802,  has  fixed 
a  scale  of  prices  to  be  applied  to  work  in 
connection  with  sound  pictures.  It  calls 
for  $30  per  man  per  session  of  three  hours 
or  less,  on  special  engagements,  and  $200 
per  man  for  a  regular  engagement  of  5% 
days  exclusive  of  Sunday,  calling  for  33 


hours  work  with  not  more  than  two  ses- 
sions daily.  In  all  cases  the  conductor  is 
to  receive  double  for  services  and  no  session 
is  to  exceed  three  hours. 

The  schedule  applies  to  work  in  connec- 
tion with  Vitaphone,  Movietone,  Phonofilm, 
Vocafilm  and  similar  devices,  and  if  record- 
ing is  done  in  a  theatre  or  any  place  where 
the  orchestra  is  regularly  engaged,  the  price 
called  for  in  the  schedule,  must  be  paid  in 
addition  to  regular  salaries.  There  is  no 
extra  charge  for  Saturday  night. 

On  the  special  engagement  schedule,  two 
sessions  on  the  same  day,  of  six  hours  or 
less  per  man  the  scale  is  $50,  with  overtime 
$5  per  half  hour  or  fraction  thereof.  Lee- 
way of  five  minutes  is  provided,  as  well 
as  intermission  between  sessions  of  not 
less  than  one  hour. 


Ed  ucational  Holds  Meet 

Pres.  Hammons  Announces  New  Series  of  Two  Reel 
Flying  Pictures,  Starring  Reed  Howes 


EI >(  CATION AL  FILM  EXCHANGES, 
Inc.,  held  in  Montreal  this  week  the 
first  sales  convention  ever  conducted 
in  Canada  by  one  of  the  big  distributing 
companies.  Business  sessions  were  hold 
Tuesday,  Wednesday  and  Thursday,  with 
home  office  executives  and  managers  of  all 
of  Educational 's  thirty-six  exchanges  in  the 
United  States  and  Canada  in  attendance. 

On  Tuesday  night  the  convention  dele- 
gates were  guests  of  honor  at  a  banquet  giv- 
en at  the  Mount  Royal  Hotel,  convention 
headquarters,  by  the  theatrical  interests  of 
Montreal,  and  B.  E.  Norrish,  of  Associated 
Screen  News,  was  host  at  a  luncheon  on 


board  the  Canadian  Pacific  liner  Montclare 
on  Wednesday. 

At  the  luncheon  on  the  Montclare  E.  W. 
Hammons,  president  of  Educational,  intro- 
duced Thomson  Burtis,  author  of  "Russ 
Farrell"  flying  stories,  which  have  been 
appearing  in  the  American  Boy  Magazine 
for  four  years,  and  on  which  are  to  be  based 
Educational's  new  scries  of  two-reel  "Russ 
Farrell"  flying  pictures,  and  Reed  Howes, 
the  star,  who  came  from  Los  Angeles  to 
attend  the  convention  and  to  be  officially 
welcomed  to  Educational's  line-up  of  stars. 


Fourth  Bomb  Damages 
Seattle  Houses 

THE  fourth  dynamite  bombing  of 
non-union  theatres  in  Seattle, 
Washington,  occurred  last  week. 
John  Danz's  Colonial  and  Capitol 
Theatres  were  the  target.  At  shortly 
after  eight  o'clock  in  the  evening, 
audiences  in  both  houses  were  thrown 
into  an  uproar  by  the  explosion  of  a 
large  bomb  in  the  joint  alley  separat- 
ing the  rear  doors  of  the  two  theatres. 

The  bomb  exploded  with  sufficient 
force  to  throw  several  small  bits  of 
iron  and  steel  through  the  steel  door 
of  the  Colonial  Theatre  into  the  front 
of  the  auditorium.  The  force  of  the 
explosion  knocked  patrons  to  the  floor, 
broke  glass  windows  for  a  block 
around,  and  so  frightened  one  theatre 
patron  that  she  became  hysterical  and 
was  removed  to  a  hospital. 

Thos.  Woodhouse,  arrested  some 
time  ago  in  connection  with  the  recent 
bombing  of  the  Embassy  Theatre,  is 
at  present  free  on  bail,  and  will  be 
tried  within  a  short  time  in  connec- 
tion with  the  case. 


Warners  Loan  Irene  Rich 
For  De  Mille  Lead 

Warner  Bros,  have  completed  arrange- 
ments with  the  De  Mille  studio  for  the  loan 
of  Irene  Rich  for  the  stellar  role  in 
"Craig's  Wife"  to  be  filmed  soon  by  the 
latter  company  under  the  direction  of  Wil- 
liam De  Mille.  Miss  Rich  has  just  com- 
pleted work  on  "Women  Thev  Talk 
About." 


in 


Ricardo   Gortez  Lead 
"A  Grain  of  Dust" 

Ricardo  Cortez  is  to  play  the  leading  role 
in  the  Tiffany-Stahl  production  "A  Grain 
of  Dust,"  Claire  Windsor  and  Alma  Ben- 
nett will  play  the  leading  feminine  roles. 
The  picture  is  now  being  directed  by  Geo. 
Arch&inbaud. 


N  e  w    Spanish  -  American 
Film  Company  Formed 

With  a  capital  of  a  million  pesos,  a 
Spanish-American  production  and  renting 
company,  entitled  Hispano  Americano 
Manzanera,  has  been  formed.  It  will  have 
offices  both  in  Barcelona  and  Buenos  Aires. 


1776-D 


Motion    Picture  News 


Hungary  Favorable  to 
American  Pictures 

HUNGARY,  according  to  Elek  Hor- 
vath,  Hungarian  Secretary  of 
State,  who  was  in  Hollywood  re- 
cently to  arrange  for  booking  of  films 
under  his  country's  present  quota  law, 
is  anxious  for  showing  of  American 
films  in  its  theatres. 

The  Secretary  of  State  was  im- 
pressed by  the  speed  and  efficiency  of 
Hollywood  production.  He  visited  his 
countryman,  Director  Paul  Fejos,  who 
recently  completed  "Lonesome"  for 
Universal. 


Stanley  Head  Announces 
New  Phila.  Theatre 

The  Stanley  Company  of  America, 
through  its  president,  Irving  D.  Rossheim, 
announced  yesterday  an  important  addition 
to  the  circuit  of  houses  under  direction  of 
that  company,  with  the  erection  of  the 
Villa  Theatre,  at  the  northwest  corner  of 
Parker  and  Lincoln  Avenues,  Collingdale. 
The  house,  which  will  represent  an  invest- 
ment of  half  a  million  dollars,  will  be  of 
exceptional  beauty  and  comfort,  and  will 
have  a  capacity  for  1,000  persons.  It  will 
be  under  the  general  supervision  of  Marcus 
A.  Benn,  whose  personal  attention  has  been 
given  most  happily  to  a  chain  of  other  suc- 
cessful theatres  along  Woodland  Avenue, 
Darby  and  the  Chester  Pike  sections. 

The  Villa  Theatre  is  being  designed  by 
the  Hoffman-Henon  Company  of  this  city, 
and  that  concern  will  build  the  house. 
Hoffman-Henon  theatre  creations  here  in- 
clude the  magnificent  new  Mastbaum,  the 
Erlanger,  the  Earle,  the  Kent  and  the 
Wynne,  and  the  Manor  at  Prospect  Park, 
Pa.,  and  the  Waverly  at  Drexel  Hill.  The 
Villa,  in  the  modern  French  style  of  archi- 
tecture, will  be  constructed  of  terra  cotta, 
brick,  stone  and  steel. 

Hotel  ■  Theatre  Building 
Under  Way  in  Ala. 

With  the  transfer  of  the  property  at 
Dothan,  Ala.,  now  known  as  the  Wadling- 
ton  Hotel  from  Williams  &  Espy  to  J.  C. 
Wadlington,  it  is  understood  that  actual 
work  on  the  construction  of  the  combina- 
tion hotel-theatre  building  to  be  erected  by 
the  Alabama  Theatre  Company,  of  which 
Mr.  Wadlington  is  manager,  will  begin  in 
a  short  while. 

Mr.  Wadlington  plans  to  remodel  the 
structure,  adding  a  modern  theatre  to  seat 
1,500  people  and  with  a  stage  of  sufficient 
size  and  equipment  to  accommodate  vaude- 
ville acts. 

The  remodeling  plans  specify  a  four- 


story  hotel  building  of  approximately  100 
rooms.  The  present  ground  floor  will  be 
altered  to  permit  a  large  rotunda  or  loung- 
ing room  as  an  entrance  to  the  theatre  in 
the  rear  of  the  structure.  Elevators  are  to 
be  installed  and  the  structure  will  be  re- 
built from  basement  to  roof. 

Asks  Bids  On  New  House 
for  Carlisle,  Pa. 

David  S.  Cooper,  owner  of  the  Orpheum 
Theatre,  Carlisle,  has  asked  for  bids  for 
the  erection  of  a  new  theatre  on  the  present 
site  of  the  Orpheum  and  the  adjoining 
property,  on  which  he  proposes  to  spend 
about  $150,000.  The  projected  theatre  will 
have  a  seating  capacity  of  1,100,  and  will 
have  an  ornate  foyer  and  lobby.  The  pres- 
ent theatre  building,  which  includes  also  a 
number  of  apartments,  and  the  adjoining 
structure,  both  are  four  stories  high,  and 
both  will  be  razed  for  the  new  theatre,  the 
two  upper  stories  of  which  will  be  used  for 
offices.  The  present  theatre,  Mr.  Cooper 
says,  will  be  closed  for  a  part  of  the  com- 
ing summer  to  permit  the  improvement. 
Mr.  Cooper  for  several  years  has  contem- 
plated the  erection  of  another  theatre  on 
property  which  he  has  acquired  directly 
opposite  the  Orpheum  on  High  Street,  and, 
while  he  has  not  abandoned  this  project,  he 
has  announced  he  has  indefinitely  post- 
poned it. 

Finish  Excavations  for  New 
Ashland  Theatre 

Excavations  have  been  completed  for  the 
new  $200,000  theatre  that  John  V.  Schreck 
is  planning  to  erect  in  Ashland,  Pa.  The 
house  will  seat  1,300  and  will  occupy  a  plot 
42  by  125  feet.  Mr.  Schreck  formerly  lived 
in  Mount  Carmel,  where  he  was  a  pioneer 
in  the  motion  picture  business.  The  Cham- 
berlain Amusement  Enterprises  of  Shamo- 
kin,  operating  a  chain  of  theatres,  bought 
the  Victoria,  Mount  Carmel,  from  Mr. 
Schreck,  who  then  moved  to  Ashland  to 
build  the  new  theatre.  He  plans  to  run 
movies  and  vaudeville  and  an  occasional 
legitimate  show. 

"The  Ghetto,"  Jessel  Film, 
to  Be  Released  Soon 

The  Tift'any-StahJ  production,  "The 
Ghetto,"  one  of  the  star's  series  for  1928- 
29,  in  which  George  Jessel  plays  the  leading 
role,  has  just  been  finished.  The  picture  was 
directed  by  Norman  Taurog,  and  it  is  his 
first  picture  for  that  organization.  Sup- 
porting Mr.  Jessel  in  the  cast  air  Margaret 
Quimby,  Gwen  Lee,  Mary  Doran,  Rosa 
Rosanova,  William  Strauss  and  Gayne 
Whitman. 

Name  of  Pa.  Theatre  Go. 
Undergoes  Change 

Announcement  is  made  that  the  name  of 
the  new  corporation  which  plans  to  erect  a 
$210,000  theatre  in  Kulpmont,  Pa.,  has  been 
changed  from  the  Arcade  Amusement  Com- 
pany to  the  Imperial  Amusement  Company. 
The  backers  of  the  project,  it  is  disclosed, 
are  three  Mount  Carmel  bankers.  They 
are  Dr.  W.  R.  Buckley,  secretary  of  the 
board  of  directors  of  the  Liberty  State 
Bank,  and  president  of  the  Mount  Carmel 
Chamber  of  Commerce;  Joseph  Mallinow- 


M-G-M    Signs  New 
Foreign  Talent 

JACQUES  FEYDER  and  Erich 
Schoenfelder,  foreign  directors, 
and  Mitzi  Marena,  Viennese  act- 
ress, have  been  engaged  by  Metro- 
Goldwyn-Mayer.  Mr.  Feyder  has  di- 
rected "Missing  Husbands,"  "Faces  of 
Children"  and  Raquel  Meller's  "Car- 
men." He  will  arrive  in  New  York  not 
later  than  October  1.  Mr.  Schoen- 
felder, German  picture-maker,  will  also 
be  on  the  Culver  City  lots  next  season. 


ski,  vice-president  of  the  bank,  and  John 
Zotkiewicz,  a  director  of  the  bank,  owner 
of  a  cigar  manufacturing  business,  and 
manager  and  principal  stockholder  of  the 
Arcade  Theatre,  Mount  Carmel. 

The  now  theatre  will  be  a  stone  and  con- 
crete building  with  a  marble  front,  and  will 
seat  more  than  1,000.  It  will  be  devoted 
to  both  movies  and  vaudeville,  and  will  be 
under  the  management  of  Mr.  Zotkiewicz, 
who  has  had  fifteen  years'  experience  in 
the  theatre  business. 

Allentown  Theatres  in 
Favor  of  Daylight  Saving 

Fifteen  theatres  of  Allentown,  Pa.,  which 
had  previously  met  and  agreed  to  continue 
to  operate  on  Standard  time,  notwithstand- 
ing the  city  as  a  whole  went  on  daylight 
saving  time,  have  rescinded  their  action 
and  joined  the  daylight  saving  movement. 
They  issued  a  joint  statement  showing  that 
the  reason  for  yielding  was  in  the  interest 
of  harmony  and  to  prevent  creating  con- 
fusion in  the  city. 

Warner  Theatres  Will  Not 
Exhibit  "Dawn" 

All  theatres  owned  or  controlled  by  War- 
ner Brothers  will  not  show  "Dawn,"  the 
English  film  which  is  proposed  for  exhi- 
bition in  the  United  States,  stated  H.  M. 
Warner,  president  of  Warner  Brothers, 
who  announced  that  he  had  arrived  at  the 
conclusion  after  discussing  the  matter  thor- 
oughly with  James  W.  Gerard,  ex-ambassa- 
dor to  Germany. 


Tiffany  -  Stahl    to  Film 
"Albany  Night  Boat" 

Preparations  are  now  under  way  for  the 
filming  of  the  Tiffany-Stahl  production, 
"The  Albany  Night  Boat,"  an  original 
story  by  Ben  Grauman  Kohn,  and  to  be  di- 
rected by  Tom  Terriss.  A  company  of 
players  will  be  brought  East,  where  many 
of  the  scenes  will  be  taken  aboard  the  Al- 
bany Night  Boat  on  the  Hudson  River. 


Report  FBO  May  Sell 
to  English  Firm  Denied 

A VIGOROUS  denial  has  been  made 
by  Joseph  P.  Kennedy,  FBO 
president,  on  the  published  re- 
port that  FBO  may  be  sold  to  English 
interests.  Mr.  Kennedy  officially  stated 
that  the  story  was  without  any  founda- 
tion. 


Von  Stroheim  to  Direct 
Gloria  Swanson 

GLORIA  SWANSON  has  engaged 
Eric  Von  Stroheim  to  direct 
"The  Swamp,"  her  third  United 
Artists  picture.  Von  Stroheim  has 
written  an  original  story,  its  locale 
German  East  Africa,  which  will  be 
made  in  Los  Angeles,  production  being 
started  within  a  few  weeks. 


May   2  6 ,    19  28 


Mil 


HOLLYWO  OD 

Lillian  Gale  Wro.McCormacK  Ray  Murray 

Staff  Correspond  ent  Western  Representative  Special  Represenla  live 

Hollywood  Office  —  6581  Hollywood  BlVd —  Phone  (granite 


Effect  of  Economy  Wave 
Felt  by  Players 

Many  Companies  Have  Not  Re-Signed  Stars  Heretofore 
Listed  on  Their  Programs 


HOLLYWOOD.  May  If). — Tlio  econ- 
omy wave  which  swept  through  the 
studios  a  year  ago  with  such  al- 
arming effect  is  still  being  felt  in  many 
quarters.  .More  and  more  of  the  leading 
players  who  have  been  liberated  from  con- 
tracts find  that  new  contracts  for  their 
services  are  not  being  snapped  up  with 
the  avidity  of  former  years. 

The  past  few  weeks  have  witnessed  the 
dropping  of  options  on  several  stars  and 
the  failure  to  renew  their  contracts  has 
greatly  agitated  not  a  few  well  known 
players.  .... 

The  First  National  roster  no  longer  in- 
cludes several  names  which,  heretofore,  oc- 
cupied the  electric  Lights  throughout  the 
country.  The  contracts  of  Harry  Langdon, 
as  well  as  that  of  Johnny  1  lines,  both  well 
known  comedians,  were  not  renewed.  This 
company  also  allowed  Lloyd  Hughes,  Lewis 
Stone  and  several  other  featured  players 
to  join  the  free  lancers. 

•  The.  DeMille  organization  has  also  deter- 
mined to  trim  down  its  pay  roll,  and,  as  a 
result,  released  Rod  LaRoccpie,  Leatrice 
Joy,  Joseph  Schildkraut,  Vera  Reynolds 
Robert  Kdeson  and  several  others  long  as- 
sociated with  DeMille. 

Another  well  known  screen  actress,  who 
has  been  affiliated  with  Warner  Brothers 
for  years,  Irene  Rich,  is  now  numbered 
among  free  lance  artists. 

The  rumored  departure  of  Pola  Negri 


t  recent  visitor  to  Hollywood,  was  the  Honor- 
able  I  incent  Massey,  Canada's  minister  to  the 
I  nited  Stairs.     While  among  the  movie  folk 
he  was  the  guest  of  Louis  R.  Mayer,  with  whom 
he  is  shown  above 


from  the  Paramount  ranks  recalls  such 
talented  artists  as  Thomas  Meighan,. Ray- 
mond Hatton  and  Fred  Thomson,  who  are 
not  included  in  that  company's  announce- 
ments. Meighan 's  contract  was  recently 
sold  to  Howard  Hughes,  of  the  Caddo 
Company,  and  while  his  productions  will 
be  released  on  the  Paramount  program, 
Tom  is  not  at  that  studio.  Thomson  has 
one  more  picture  under  his  four-picture 
Paramount  contract,  but  after  the  filming 
of  his  concluding  effort,  "Kit  Carson,"  he 
will  seek  new  affiliations. 

The  Fox  Company  lost  two  of  its  West- 
ern heroes — Tom  Mix  and  Buck  Jones — 
early  this  year.  Mix  is  to  make  several  in- 
dependent productions  for  the  FBO  pro- 
gram.  To  supplant  these  two.  Fox  has 
Rex  Bell  as  a  Western  star.  He  is  now 
making  his  second  feature  for  next  sea- 
son's program. 

The  various  comedy  units  have  been  sus- 
pended    for    several     months.  Sennett 


Studios  have  moved  to  new  quarters  in 
North  Hollywood  and  will  likely  commence 
work  on  a  new  program  for  Pathe  the  lat- 
ter part  of  June.  Christie  also  contem- 
plates building  additional  stages  near  the 
Sennett  plant  and  will  become  active  again 
in  a  few  weeks. 

Educational  Studios  have  recently  re- 
sumed work.  The  Hal  Roach  Studios  are 
again  active  after  a  six  weeks'  vacation. 

There  are  rumors  that  Universal  will 
not  start  up  with  its  full  quota  of  stars 
this  year  and  many  changes  in  its  per- 
sonnel are  anticipated.  It  is  said  that 
Laura  LaPlante  is  dickering  with  First  Na- 
tional and  may  not  renew  her  Universal 
contract. 

There  are  but  two  spectacular  produc- 
tions in  the  making  at  present  in  Holly- 
wood. These  are  "Noah's  Ark,"  a  War- 
ner Brothers  production,  and  "Hell's 
Angels,"  a  Caddo  film,  being  made  for 
United  Artists.  Each  of  these  will  run 
well  over  a  million  dollars  in  cost,  but  none 
of  the  other  producers  have  any  produc- 
tions of  this  magnitude  in  preparation. 

Club  Elects  Officers 

The  Russian-American  Art  Club,  of 
Hollywood,  embracing  in  membership  a 
group  of  film  notables  of  Russian  birth, 
held  an  election  of  officers  on  May  Kith,  re- 
sulting in  the  appointments  of  Michael 
Varvitch,  president ;  Michael  Vissarof.  first 
vice-president;  Nickoli  Kobliansky,  second 
vice-president,  and  Joseph  Panitz,  chief 
auditor. 

Cossacks  vs.  Cowboys 

Thirteen  thousand  Hollywood  extras  are 
watching  with  interest  the  feud  between 
thirty  imported  hard-riding  Cossacks  and 
the  expert  dare-devil  American  cowboys. 

An  American  showman  visited  France 
last  year  and  picked  out  30  stalwart  Cos- 
sacks and  brought  them  to  America  for  a 
tour  of  the  country  under  bond  with  the 
immigration  authorities.  Eventually  they 
arrived  in  Hollywood  and  went  into  mo- 
tion pictures.  They  have  been  working 
as  "American  cowboys."  They  were 
bonded  to  leave  America  January  1,  1928, 
but  their  time  was  extended  by  the  immi- 
gration service  to  May  1.  These  Cossacks 
in  pictures  are  in  direct  competition  with 
American  veterans  of  the  world  war  and 
as  they  also  work  "afoot"  they  compete 
with  American  citizens  in  many  lines  of 
picture  work,  according  to  local  producers. 

The  extras  are  naturally  strong  for  the 
American  cowboy,  who  is  classed  as  a 
sober,  hard-working,  industrious  citizen, 
paying  taxes  and  owning  homes  in  the  film 
capital.  The  American  cowboy  makes  a 
good  "American  cavalryman"  in  produc- 
tions calling  for  formation  riding.  The 
Cossacks,  on  the  other  hand,  cannot  handle 
{Continued  on  Following  Pane) 


Educational  Announces 
New  Screen  Magazine 

ANEW  magazine  reel.  "The  World 
Today."  is  planned  by  Educa- 
tional as  a  monthly  release.  It 
will  feature  the  unusual  event,  new 
inventions,  scientific  discoveries  and 
native  life.  Kach  release  is  to  he  made 
up  of  five  or  six  subjects,  topics  or 
events.  Where  the  subject  is  of  out- 
standing importance  and  warrants  the 
footage  of  one  release,  it  will  be  so 
presented. 

A  staff  of  150  cameramen  has  been 
organized  to  supply  material  for  "The 
World  Today."  These  field  workers 
have  already  sent  in  material.  Three 
groups  of  cameramen  have  begun  ex- 
peditions to  search  for  material  in  the 
Dutch  East  Indies,  the  South  Seas  and 
South  America.  They  are  searching 
for  places  never  before  photographed. 


1778 


.1/  olio  n    P  i  e  t  u  r  e  News 


Holly  WO  Od-Continued 


a  rope,  find  it  hard  to  "play  Indians"  or 
ride  bareback.  Forty  Cossacks  were  re- 
cently used  to  ride  through  a  gate  at  a 
local  studio  and  all  but  two  fell  off  before 
they  got  through.  As  stunt  riders  they  do 
not  compare  with  the  American  cowboy 
and  the  producers  are  learning  that  the 
substitution  is  becoming  costly. 

United  Artists  Executives 

Sales  executives  of  the  Western  and 
Coast  branch  offices  of  United  Artists  Cor- 
poration met  with  the  film  company  officials 
at  the  Hotel  Roosevelt,  May  14.  Joseph 
M.  Schenck,  president  of  United  Artists 
Corporation,  presented  the  1928  produc- 
tion program. 

Al  Lichtman,  general  manager  of  dis- 
tribution in  the  United  States  and  Canada, 
will  also  preside  at  another  sales  conven- 
tion at  Chicago  for  Eastern  sales  forces 
soon. 

Among  those  attending  are  Victor  M. 
Shapiro,  director  of  publicity  and  adver- 
tising; Dave  Bershon,  Western  division 
sales  manager;  Kenneth  Hodkinson,  San 
Francisco;  D.  J.  McNerney,  Seattle;  H. 
Bradley  Fish,  Denver;  Guy  Gunderson, 
Los  Angeles;  Frederick  Gage.  Salt  Lake 
City,  and  S.  E.  Benson  and  Harry  Stern, 
special  representatives. 

Producers  Act  as  Hosts 

Representatives  of  the  film  boards  of 
trade  of  this  country  and  of  Canada,  in 
session  for  their  annual  meeting,  were 
guests  of  The  Association  of  Motion  Pic- 
ture Producers  at  a  dinner  held  in  the 
Roosevelt  Hotel,  May  25.  Arrangements 
for  the  dinner  were  made  by  Fred  W.  Beet- 
son,  executive  vice-president,  in  co-opera- 
tion with  Cecil  B.  DeMille,  president,  and 
with  members  of  the  executive  board. 

"Sea  Fury"  Previewed 

"Sea  Fury,"  the  first  of  a  series  of  deep 
water  pictures  to  be  produced  by  Tom 
White,  was  previewed  at  the  Carinel  the- 
atre in  Hollywood,  recently.  Post  cards, 
requesting  the  opinions  of  patrons,  were 
distributed  in  the  audience,  and,  judging 
from  returns,  the  picture  met  with  favor- 
able response. 

There  are  no  land  scenes  in  "Sea  Fury." 
The  entire  action  is  laid  at  sea.  There- 
fore, it  is  cooling  in  effect  and  lends  itself 
admirably  as  a  summer  attraction. 

Mae  Murray  Sued 

Mae  Murray  has  been  sued  by  Arthur 
Gregor,  director,  for  $110,000.  Gregor 
asks  for  $100,000  on  account  of  alleged 
statements  made  by  Miss  Murray,  which, 
he  states,  reflect  on  his  ability  and  stand- 
ing as  a  director,  and  $.1,000  for  services 
as  a  director,  and  another  $5,000  for  loss 
of  time  occasioned  by  Miss  Murray's  al- 
leged failure  to  keep  him  employed. 

Gregor  was  employed  by  the  star  to 
make  an  independent  production  called 
"The  Hungarian  Rhapsody"  and  an- 
nouncement was  duly  made  that  Gregor 
was  to  direct.  Later  Miss  Murray  changed 
her  mind  and  gave  out  the  statement  that 
she  did  not  like  the  story  but  that  Gregor 


did.  She  has  decided  to  use  another  story 
and  another  director.  Gregor  has  directed 
a  number  of  features  for  independent  con- 
cerns. 

Fox  Signs  Stage  Writer 

The  increasing  adaptability  of  stage 
writers  to  the  realm  of  the  screen,  with  the 
development  of  talking  pictures,  was  illus- 
trated by  William  Kernell,  who  has  been 
placed  under  long-term  contract  by  Win- 
field  Sheehan,  vice-president  of  Fox  Films. 
Kernell  has  written  a  song  which  Beatrice 
Lillie  is  to  do  for  Movietone  entitled 
"Rambling  Along  the  Highway,"  and  is 
working  on  "Road  House,"  which  he  is  to 
title  for  Fox. 

New  DeMille  Director 

Tay  Garnett,  popular  screen  writer,  is 
receiving  congratulations  this  week  on  his 
promotion  to  director  at  the  DeMille 
studios.  Garnett  has  made  his  mark  in  the 
screen  world  writing  titles  and  original 
stories.  He  was  formerly  with  Mack  Sen- 
nett.  His  first  picture  will  be  "Celebrity," 
in  which  Lina  Basquette,  Robert  Arm- 
strong and  Clyde  Cook  will  be  featured. 

"Craig's  Wife" 

William  DeMille  is  rounding  up  his  plans 
for  the  production  of  "Craig's  Wife," 
taken  from  the  drama  by  George  Kelly. 
He  has  recently  completed  finishing  touches 
on  ' '  Tenth  Avenue. ' ' 

Gets  M-G-M  Contract 

Earl  Baldwin,  scenarist,  who  recently 
completed  "Brotherly  Love,"  new  prison- 
reform  comedy,  and  who  worked  on  "De- 
tectives, ' '  has  been  placed  under  contract 
to  write  exclusively  for  Metro-Goldwyn- 
Mayer. 

An  H.  M.  Walker  Title 

"Imagine  My  Embarrassment"  is  the 
title  conferred  upon  Charley  Chase's  most 
recent  Hal  Roach  M-G-M  comedy,  by  H. 
M.    Walker,    vice-president    of    the  Hal 


Rayart   Starts  1928-29 
Program 

THE  first  Rayart  production  of  the 
new  season  has  been  put  into 
work  on  the  West  Coast.  It  is  a 
Trem  Carr  Production,  directed  by 
Scott  Pembroke  and  is  called  "The 
Divine  Sinner,"  by  Robert  Anthony 
Dillon,  it  features  Vera  Reynolds,  bor- 
rowed from  the  De  Mille  organization; 
John  Peters,  Nigel  de  Brulier,  Ernest 
Hilliard,  Carol  Lombard  and  Barney 
Seigal.  It  will  be  readv  for  release 
July  1st. 

The  second  production  to  go  into 
work  will  be  "The  Man  from  Head- 
quarters," adapted  from  George  Bron- 
son-Howard's  "The  Black  Book."  This 
will  be  directed  by  Duke  Worne.  The 
third  picture,  also  to  be  directed  by 
Pembroke,  is  to  be  "Sisters  of  Eve,"  an 
adaptation  of  E.  Phillips  Oppenheim's 
"The  Tempting  of  Tavernake."  Pem- 
broke will  take  a  company  to  England 
for  this  production. 


Roach  Studios,  and  official  "christcner"  of 
the  institution.  Gene  Morgan,  noted  mas- 
ter of  ceremonies  and  band  leader,  will 
appear  as  a  butler  in  support  of  Chase. 

Stays  with  Educational 

Stephen  Roberts  will  continue  as  di- 
rector of  Educational  pictures.  Mr.  Rob- 
erts signed  a  new  contract  following  his 
return  from  a  vacation  in  Canada  and 
( )regon.  Roberts  has  directed  two-reelers 
for  Educational  for  the  past  three  years, 
having  made  16  comedies.  Jack  White 
will  continue  to  supervise  the  Roberts 
comedies. 

Kerry  Must  Pay 

Norman  Kerry,  former  Universal  star, 
will  have  to  pay  D.  A.  Hamburger  $2,351 
as  the  result  of  an  automobile  accident  sev- 
eral weeks  ago.  Kerry  was  not  driving  the 
car  at  the  time  it  struck  Hamburger,  who 
is  a  local  merchant  and  business  leader. 

Returns  to  N.  Y. 

Charles  Francis  Coe,  Saturday  Evening 
Post  writer,  who  has  been  spending  the 
past  few  months  on  the  Coast,  writing  an 
original  for  Victor  McLaglen,  Fox  featured 
player,  has  returned  to  New  York  City. 

Neville  Signed  Again 

Some  time  ago  John  Thomas  Neville, 
former  newspaper  man  and  publicity 
writer,  joined  the  scenario  staff  of  Metro- 
Gold  wyn-Mayer.  Now  he  has  been  signed 
to  remain  on  the  Metro  lot  and  write  ex- 
clusively for  that  company,  for  whom  he 
wrote  "Spoilers  of  the  West"  and  "Win- 
ners of  Wilderness,"  starring  Tim  McCoy, 
"The  Enchanted  Island,"  and  "Beyond 
the  Sierras." 

"Terror"  Cast  Chosen 

Roy  Del  Ruth,  who  is  preparing  to  di- 
rect "The  Terror,"  as  an  all  Vitaphone 
production  for  Warner  Brothers,  has  sel- 
ected his  cast  and  awaits  oidy  a  June 
starting  date.  May  McAvoy  and  Edward 
Everett  Horton  will  play  the  leads.  In  the 
line-up  will  be  Louise  Fazenda,  Alec  B. 
Francis,  Mathew  Betz,  Holmes  Herbert, 
Otto  Hoffman  and  Joseph  Girard. 

Ruggles  Assigned  Film 

Wesley  Ruggles  has  been  selected  by 
General  Manager  Robert  Welsh,  of  Uni- 
versal, to  direct  Mary  Philbin  in  "Sal- 
vage. ' ' 

Change  of  Title 

The  Johnny  Hines  starring  vehicle  for 
Burr-1  lines  Enterprises  which  is  nearing 
completion  at  Tec-Art  Studios  will  be 
called  "The  Wright  Idea."  This  title  sup- 
plants that  of  "Black  Magic,"  under 
which  the  original  story  by  Jack  Townley, 
a  Hollywood  columnist,  was  written. 
Latest  additions  to  the  cast  includes  J. 
Barney  Sherry  and  Henry  Barrows. 

Seiter  and  Moore 

William  A.  Seiter  is  to  direct  Colleen 
Moore  in  another  First  National  picture, 
namely,  "Synthetic  Sin." 


M a y   2(1 .    1  9 2 8 


1779 


Covduolod  by 
AnEMbitorJorE^h'ibilor^ 

BOX 


OFFICE  PROBLEMS 


By  Charles  E.  Lewis 

Managing  Director,  Capiiol  Jheafretfiddletow/),  (Pom?.,  and  Palace  Jheatre,  NorwkhCom. 


Personality  in 
Management 


Since     we  have 

been  saving  so  many 
things  about  tlic 
small  town  perhaps 
it  were  time  that 
we  said  something  about  the  small  town 
manager.  "He"  is  a  subject  that  will  pro- 
vide many  interesting  angles,  because  be  is 
the  most  important  eog  in  the  machinery 

of  the  average  small  town  theatre. 

There  has  been  one  point  about  the  small 
town  manager  that  has  been  opened  to  a 
lot  of  discussion  at  various  times.  It  has 
been  argued  pro  and  con  wherever  and 
whenever  such  managers  or  theatre  owners 
get  together  and  we  don't  believe  the  argu- 
ment will  ever  end  just  because  there  are 
so  many  angles  to  this  kind  of  a  discus- 
sion. 

Here's  the  point:  Should  a  manager  in  a 
small  town  be  a  "Good"  fellow.  Should  he 
conduct  himself  in  public  like  a  native  of 
the  town?  Should  he  use  a  certain  amount 
of  reserve  and  restrain  in  his  contact  with 
others?  These  and  many  other  questions 
are  not  the  easiest  to  answer,  possibly  be- 
cause the  answers  depend  on  two  things. 
The  man  himself,  and  the  town  in  which 
he  is  working:  We  can  only  offer  our  own 
actual  experiences  and  reactions  to  this 
most  interesting  angle  on  small  town  show- 
manship. We  would,  however,  like  to  hear 
from  some  of  our  readers  so  as  to  get 
other  views. 

In  one  of  our  towns  we  had  a  manager 
who  formerly  came  from  a  larger  city  and 
had  experience  in  small  towns  previous  to 
that.  He  joined  several  fraternal  organiza- 
tions in  town  and  mixed  well  with  certain 
folks.  Our  first  impressions  were  very 
favorable  regarding  this  man,  but  as  time 
went  on  we  found  that  he  was  mixing  too 
much  with  certain  classes  and  ignoring 
others  to  the  point  of  hurting  their  feeling". 
In  our  humble  opinion,  a  manager  should 
be  well  acquainted  with  those  people  of 
the  town  who  are  active  in  civic  matter-, 
public  utilities  and  any  others  who  can  be 
of  some  material  aid  to  the  theatre  if  the 
necessity  arises.  Letting  certain  people  in 
town  slap  you  on  the  back  arid  call  vou  by 
your  first  name  is  all  right  if  it  doesn't  go  too 
far  and  is  confined  to  just  those  people 
whom  you  are  willing  to  become  very 
friendly  with.  Hut  if  you  extend  this  privi- 
lege to  too  many,  then  that  mythical  para- 
dise which  the  average  small  'towner  calls 
the  theatre,  loses  its  charm  and  you  are 
just  another  man  of  the  town. 

Tin  ■n  we  had  another  man  in  still  another 
town,  who  might  be  termed  the  direct  oppo- 
site to  the  first.  He  carried  himself  with 
so  much  restraint,  held  himself  so  aloof  that 
folks,  little  and  big,  poor  and  rich,  had  him 
labeled  as  ;l  •'high-hatter."  They  took 
great  delight  in  finding  fault  around  the 


Charles  E.  Lewis 


One  of  the 
first  letters  re- 
ceived after 
I  h  e  appear- 
ance of  this 
n  e  w  depart- 
m  e  nt  was 
fro  in  W  m. 
Applegate  Jr., 
Super  vis  i  n  g 
Manager  o  f 
the  Schwartz 
C  i  r  v  u  i  I  in 
Brooklyn  and 
Long  Island.  I  quote  a  paragraph 
from  his  letter  .  .  /  hap- 
pen to  he  (me  of  those  young 
men  that  are  always  trying  to 
learn  something  new,  so  you  ran 
rest  assured  here  is  one  parly 
who  will  read  the  ISEW'S  from 
now  on." 

That's  the  spirit  Bill.  And  let 
us  hope  that  many  others  will 
see  the  wisdom  of  your  letter. 

Another  was  from  an  exchange 
friend  who  says  ''''Your  depart- 
ment, in  my  opinion,  fills  a  long 
felt  necessity  in  the  exhibition 
field  of  our  business.  Wise  show- 
men will  not  only  follow  it 
closely,  hut  should  contribute  to 
its  success  tlM-niseli-i's." 

Thank  you  Med  Mallouf,  I  am 
wishing  for  the  same  results. 

C.  E.  L. 


theatre  so  that  they  could  go  and  abuse  him. 
lie  was,  however,  the  type  of  man  who  ran 
his  theatre  perfectly — but  made  friends 
with  nobody,  and  although  lie  was  nice  in 
his  manners  he  could  get  no  one  in  town  to 
warm  up  to  him.  Tradespeople  who  wanted 
to  tie  up  with  the  theatre  on  any  kind  of  a 
stunt  were  either  reluctant  or  afraid  to 
approach  him.  Even  on  the  Boor  he  gave 
the  impression  that  he  was  high-hatting 
everyone.  Perhaps  he  never  meant  am 
thing  by  it,  but  never  the  less  that  was  the 
way  he  was  figured.  So  far  as  meaning  any- 
thing to  the  public  at  large,  lie  could  hide 
himself  away  in  his  office  for  months  at  a 
time  and  no  one  would  miss  him.  So  the 
value  of  his  running  the  theatre  so  efficiently 
was  lost  in  the  inability  to  make  friends  and 
get  the  support  of  local  people  who  might 
mean  something  to  the  house. 

What  would  be  the  happy  medium? 

We  should  venture  the  suggestion  that 


a  little  of  each  man  described  above,  plus 
a  little  common  sense  and  tact,  would  make 
for  the  best  type  of  small  town  managers. 

This  subject  offers  so  many  interesting 
possibilities  that  we  do  not  want  to  drop  it 
entirely.  We  would  appreciate  hearing 
about  it  from  towns  where  the  conduct  of 
the  theatre  manager  is  carefully  observed. 
We  will  reproduce  any  letters  that  are  in- 
teresting. 

The  subject  of 
Will  I  Print  a  programs  or  house 
organs  are  generally 
House  Organ?  being  looked  upon 
with  favor  wherever 
there  is  a  progressive  manager.  Without  a 
doubt  any  little  program  of  attractive  ap- 
pearance will  be  read  from  cover  to  cover. 
You  have  in  this  item  a  mozt  important  and 
valuable  asset,  but  are  you  using  it  to  its 
best  advantage  and  getting  everything  out 
of  it  that  you  should?  You  must  admit  that 
many  theatre  programs  to-day,  are  just 
pieces  of  printing  matter  containing  the 
names  of  the  pictures  for  the  current  and 
coming  weeks. 

Why  not  make  yours  the  mouthpiece  of 
your  theatre?  Surely  not  for  lack  of  ma- 
terial. You  can  pick  up  a  copy  of  the 
NEWS  of  any  week  and  find  in  it  a  wealth 
of  interesting  copy  for  your  program.  If 
it  is  printed  locally  and  the  costs  start  to 
mount,  by  reason  of  too  much  set-up.  why 
just  take  a  small  back  page  ad,  and  you 
will  find  it  self-supporting  without  neces- 
sarily making  it  a  regular  advertising  pro- 
gram— which  we  admit  has  its  drawbacks. 
Use  the  front  page  as  a  sort  of  editorial 
page  wherein  you  can  call  attention  to  the 
"Service"  your  theatre  renders  to  its  pat- 
rons. Talk  about  the  ventilation,  about 
some  great  picture  that  you  are  plugging, 
and  about  a  million  and  one  different 
things.  Get  them  into  the  habit  of  looking 
for  the  program  and  reading  it  from  cover 
to  cover.  And  above  ail  create  a  good  mail- 
ing list.  Its  value  in  the  small  towns  is  far 
greater  than  in  any  big  city.  If  you  don't 
believe  it,  just  park  your  car  near  a  group 
of  mail  boxes  on  the  Rural  Delivery  Route, 
and  watch  them  dive  for  those  boxes  as 
soon  as  the  mail  man  puts  in  his  appear- 
ance. Receiving  mail  is  always  one  of  the 
day's  greatest  events  in  such  places.  And 
you  can  wager  your  last  dollar  that  if  your 
program  is  in  that  mail  box  it  is  going  to 
be  read  from  beginning  to  end.  and  if  you 
have  scimothing  coming  to  your  theatre 
that  is  particularly  interesting  they  are  go- 
ing to  make  every  effort  to  attend.  The 
theatre  program  holds  the  interest  oniy 
second  to  the  local  paper.  There  are  so 
many  angles  that  can  be  utilized  in  this 
connection  that  every  manager  should  build 
up  a  good  strong  mailing  list. 


1780 


Motion    Picture  News 


How  about  your 
Work  With  Local local  Chamber  of 
j-.         .      .  Commerce?  Do  you 

Organizations  take  advantage  of 
all  the  possibilities 
it  offers?  Here  is  an  angle  that  with  a 
little  common  sense  can  turn  business  your 
way  time  and  time  again. 

There  are  always  some  activities  going  on 
in  town  sponsored  by  the  Chamber  of  Com- 
merce. You  should  belong  to  it,  and  you 
should  be  on  all  the  active  committees  that 
might  give  you  a  chance  to  turn  some  busi- 
ness your  way. 

"We"  are  on  the  educational,  boy's 
work,  and  other  committees  and  have  al- 
ready engineered  several  big  events  into 
the  doors  of  the  theatre.  Right  at  this 
moment  the  National  Boys'  Week  campaign 
is  under  way  and  we  have  sponsored  a  boys 
exhibit  with  contributions  coming  from  all 
the  organized  boys  clubs,  Y.  M.  C.  A.  Junior 
Achievement,  Farm  Bureau,  public  schools, 
and  scouts  working  like  Trojans  to  outdo 
each  other.  All  of  these  exhibits  including 
about  fifty  independent  exhibits,  will  be  on 
display  for  boys'  week  in  the  lobby  and  on 
the  mezzanine  floor  of  the  theatre.  Thou- 
sands of  people  will  come  in  to  see  these 
exhibits  and  the  newspaper  is  giving  it 
plenty  of  space.  We  don't  care  whether  the 
people  who  come  to  see  the  exhibits  buy 
tickets  or  not.  They  will  see  plenty  in  the 
lobby  about  our  pictures  and  shows  that 
they  might  ordinarily  miss  seeing.  And  we 
are  co-operating  with  the  Chamber  of  Com- 
merce in  a  worthy  cause. 

Then  how  about  that  semi-annual  Fashion 
show — run  with  the  backing  of  the  Cham- 
ber? All  the  trade-members  forming  a  com- 
mittee and  your  theatre  staging  the  show? 
WOW — what  a  business  getter  that  has 
always  been  (and  the  merchants  pay  the 
bills).  The  funny  part  of  it  is  that  it's  beg- 
ging for  you  to  get  behind  and  cash  in  on 
it.  Wake  up  brothers,  don't  try  and  out- 
sleep  our  old  friend  Rip-  Van-Winkle. 

Around  the  Christmas  holidays  you  can 
form  a  committee  of  the  secretary  of  the 
Chamber,  the  local  newspaper  editor  and 
yourself  and  sponsor  a  Kiddies  morning 
show.  What  a  whale  of  publicity  you  can 
grab  off  and  the  only  expense  is  the  opera- 
tor and  juice  to  run  the  show.  If  you  have 
vaudeville,  let  the  acts  contribute  some- 
thing in  the  way  of  entertainment.  I've 
never  yet  met  an  actor  or  actress  that 
wouldn't  lend  themselves  to  a  cause  like 
this,  and  the  newspaper  likes  the  idea  be- 
cause they  are  in  on  it. 

Keep  your  eyes  and  ears  open  as  to  every 
activity  of  your  Chamber  of  Commerce  and 
whenever  you  see  a  chance  to  tie  in  with 
them  for  the  benefit  of  the  theatre,  go  to  it. 

About  the  hardest 

Make  Use  of  Yoitrtask  a  trade  PaPer 
can  take  upon  itself 
Trade  Paper  is  to  make  the  aver- 
age small  town  man- 
ager read  all  about  the  various  exploita- 
tion stunts  and  suggestions  that  its  columns 
offer.  In  talking  about  this  particular  item 
to  several  managers  we  find  that  most  of 
them  developed  the  idea  that  a  stunt  de- 
scribed in  a  larger  city  is  of  no  use  to  them. 
Of  course,  to  those  who  know  exploitation 
this  statement  is  absurd.  There  was  never 
yet  an  idea  put  over  in  a  big  city  that  could 
not  be  localized  for  any  size  town  or  city. 
We  recall  the  Finklestein  &  Rubin  stunt  on 
Harry  Langclon's  "Tramp-Tramp-Tramp" 
(Continued  on  Page  1782) 


Announcing 

THE  MANAGER'S 
ROUND  TABLE  CLUB 

The  wide-spread  interest  that  our  new  department  has  created 
prompted  us  to  organize  the  MANAGER'S  ROUND  TABLE 
CLUB,  and  we  want  every  live-wire  manager  to  send  in  his  ap- 
plication as  soon  as  he  reads  this  announcement. 

There  are  no  restrictions  of  any  kind.  It  is  open  to  managers 
and  exhibitors  all  over  the  world  and  the  only  initiation  fee  is  your 
promise  to  send'  us  whatever  successful  "stunt"  or  advertising 
campaign  you  put  across  that  might  benefit  your  brother  members. 

The  Slogan  of  the  Club  is 
"USE  THE  NEWS" 

And  it's  an  appropriate  slogan  since  it  contains  a  bit  of  good, 
money-making  advice. 

Don't  forget  to  send  us  your  photo  when  sending  in  your 
application. 

The  purpose  of  the  club  is  to  create  a  contact  between  managers 
throughout  the  country  through  the  medium  of  the  trade's  leading 
publication— THE  MOTION  PICTURE  NEWS. 

Fill  out  your  application  and  send  it  to  me  care  of  the 
NEWS,  729  Seventh  Ave.,  New  York  City. 

Charles  E.  Lewis 
Chairman. 


APPLICATION  FOR  MEMBERSHIP  IN 
"MANAGERS  ROUND  TABLE  CLUB" 

I  hereby  apply  for  membership  in  the  club  and  promise 
to  send  in,  for  publication,  a  complete  description  of  every 
successful  advertising  campaign  or  exploitation  that  I  put 
across. 

Name  

Address   Policy  

Theatre    Capacity   

City    State  

Honorary  Chairman  Chairman 

Wm.  A.  Johnston  Charles  E.  Lewis 


May    26  ,    19  28 


1781 


xhibitors  Service  Bureau 


Feature  Guest  Organists 

Musicians  Borrowed  from  Nearby  Cities  Proving  Pop- 
ular in  Smaller  Pennsylvania  Towns 


THEATRES  in  some  of  the  smaller 
cities  of  Central  Pennsylvania  have 
hit  upon  a  plan  of  increasing  box 
office  receipts  by  "borrowing"  guest  or- 
ganists of  well  established  reputations  from 
theatres  in  larger  nearby  cities  for  brief 
periods.  The  idea  is  particularly  applicable 
in  communities  where  chains  of  theatres 
operate  in  adjacent  cities  under  the  same 
management,  the  stronger  theatres  of  the 
chain  lending  their  organists  to  their 
weaker  members  which  cannot  always  afford 
to  have  a  permanent  organist.  The  plan, 
however,  is  by  no  means  limited  to  chain 
theatres.  Recently  Manager  George  Gerth, 
of  the  Seltzer  theatre,  Palmyra,  introduced 
W.  E.  Smith,  console  specialist  of  Wilmer 
&  Vincent's  Colonial  theatre,  Harrisburg, 
as  guest  organist  with  very  satisfactory 
financial  results. 

Another  application  of  the  guest  or- 
ganist plan,  with  slight  variations,  occurred 


on  May  21,  22  and  23  when  the  Victoria 
Theatre,  Mahanoy  City,  and  the  Victoria, 
Shamokin,  traded  their  organists  for  the 
three-day  period.  Professor  Harold  Bes- 
wick  went  from  the  Shamokin  house  to 
Mahanoy  City  and  Professor  Michael  Slow- 
it  sky  went  from  Mahanoy  City  to  Shamo- 
kin. The  plan  worked  especially  well  be- 
cause the  Mahanoy  City  theatre  was  pre- 
senting at  the  time  the  film  version  of  "The 
Student  Prince,"  and  Professor  Beswick 
had  made  a  special  study  of  the  various 
numbers  of  the  musical  score  of  the  oper- 
etta. 

Theatre  men  are  predicting  that  the  guest 
organist  plan  will  have  a  great  vogue  espe- 
cially in  small  towns  whose  theatres  want 
to  give  something  special  in  the  musical  line 
with  pictures  that  particularly  require  that 
sort  of  embellishment,  such,  for  instance,  as 
"The  Student  Prince." 


Harold  Teen"  Cartoons  Used 
in  Novel  Exploitation 


NOVEL  use  of  the  cartoon  strips  featur- 
ing "Harold  Teen,"  cartoon  charac- 
ter and  now  seen  in  a  feature  motion  pic- 
ture of  that  title,  is  being  made  at  the  the- 
atres exploiting  the  film.  Among  two  highly 
successful  newspaper  tie-ups  reported  on 
"Harold  Teen"  are  the  stunts  staged  by 
Con  Hoobler,  publicity  and  exploitation  di- 
rector for  Blooming  Theatres,  Inc.,  and 
Bloomington,  111.,  and  Manager  F.  Hookailo 
of  the  Olympia  theatre,  Boston,  Mass. 

Hoobler  put  on  a  cartoon  strip  contest 
which  he  started  more  than  three  weeks  in 
advance  of  the  opening  of  the  picture  at  the 
Irvin  Theatre. 

The  drawings  for  a  Harold  Teen  news- 
paper strip,  minus  the  speeches  of  the  char- 
acters, were  printed,  with  spaces  for  the 
contestant  to  supply  the  conversation. 
Three  thousand  of  the  printed  forms  were 
distributed  to  the  high  school  pupils  of  the 
city.  The  school  papers  reprinted  the  entire 
form  and  two  weeks  before  the  opening, 
Hoobler  was  already  receiving  answers  to 
his  contest. 

The  prizes  were  $10,  $3,  $2,  and  six  pairs 
of  tickets  to  the  picture.  A  thousand  replies 
were  received  in  the  contest. 

.Manager  Hookailo  tied  up  with  the  Bos- 
ton Traveler  in  a  coloring  contest.  The 
newspaper  has  been  running  the  comic 
strips  of  Harold  Teen  and  it  was  an  easy 
matter  to  get  this  paper  to  come  in  on  the 
tie-up. 

For  the  best  colored  sets  of  the  comic 
strip  of  Harold  Teen,  50  sets  of  tickets  to 
see  the  picture  were  awarded  as  prizes.  All 
that  was  necessary  to  win  one  of  the  prizes 
was  to  color  the  comics  using  either  crayon 
or  paints. 


In  addition  to  running  the  contest,  the 
newspaper  further  publicized  the  contest 
by  running  advance  stories  pertaining  to 
the  contest,  picture,  theatre  and  play  dates 
as  well  as  carrying  banners  on  all  their  de- 
li very  trucks. 


Displayed  Oil  Derrick  to 
Exploit  "Showdown" 

Manager  N.  Prager  borrowed  a  miniature 
oil  derrick  about  seven  feet  in  height  from 
the  Magnolia  Petroleum  Co.,  which  was  dis- 
played in  the  lobby  to  advertise  "The 
Showdown"  at  the  Capitol  Theatre,  Okla- 
homa City. 

The  miniature  derrick  was  complete  in 
every  detail  with  a  motor  concealed  in  a 
miniature  pump  house  which  animated  the 
arm  on  the  derrick. 

The  derrick  was  set  in  a  jungle  atmos- 
phere made  of  beaverboard  in  the  form  of 
a  stage  setting  with  miniature  lamps  set  in 
behind  each  set  piece  to  give  color. 

Cut-outs  from  8  x  10 's  were  placed  on  the 
platform  of  the  rig  and  the  base  of  the  dis- 
play with  a  shadow  box. 


Girls    on    Roller  Skates 
Ballyhoo  Picture 

Two  pretty  girls  on  roller  skates  went 
through  the  busiest  streets  of  Los  Angeles 

with  signs  on  their  backs  reading,  "Thanks 
for  the  Buggy  Ride."  No  other  publicity 
indicated  why  they  skated  home.  The  point 
of  the  stunt  was  driven  home  by  other  ex- 
ploitation features  which  told  that  the 
comedy  was  playing  at  the  Boulevard  The- 
atre. 


Showmanship 


-llriefr- 


CS.  FERGUSON,  manager  of  the  Capi- 
•  tol  theatre,  Brandon,  Manitoba,  caused 
a  local  sensation  in  a  street  stunt  for  Harold 
Lloyd's  "Speedy"  by  turning  out  with  the 
first  horse-drawn  street  car  ever  used  in 
Manitoba.  The  ancient  car  was  appro- 
priately decorated  and  carried  appropriate 
signs,  a  young  man  who  resembled  Harold 
Lloyd  being  engaged  to  drive  it.  The 
horse-drawn  car  made  regular  trips  on  all 
lines  of  the  local  trolley  system  and  the  pas- 
sengers largely  consisted  of  members  of 
the  Capitol  theatre  staff.  Downtown  streets 
became  congested  whenever  the  old  car  ap- 
peared. 


MANAGER  ROY  L.  SMART  got  more 
than  he  originally  bargained  for  in  the 
way  of  music  store  tie-ups  for  "Ramona,"  play- 
ing at  the  Florida  theatre,  St.  Petersburg.  Fla. 
The  direct  tie-up  was  with  one  of  the  largest 
music  stores  whereby  they  loaned  an  ortho- 
phonic  victrola  and  the  new  record,  "Ramona," 
for  use  on  the  stage  during  the  showing  of  the 
trailer  on  "Ramona."  The  store  turned  over 
its  entire  window  to  a  display  of  "Ramona" 
records. 


SHEA'S  BUFFALO  ranked  front-page  space 
in  the  Buffalo  Evening  Times  for  more 
than  a  week  on  an  excellent  publicity  tie-up 
u'hereby  the  paper  produced  a  film  called  "The 
Penalty  of  Indifference,"  carrying  a  message 
of  the  danger  to  children  in  careless  automobile 
driving.  The  picture  is  being  shown  at  the 
Buffalo  during  the  week  of  May  20.  Buffalo 
youngsters  made  up  the  cast  in  the  film,  and 
each  day,  as  the  making  of  the  picture  was  in 
progress,  The  Times  carried  a  story  on  Page 
one  which  always  stated  that  the  movie  would 
be  shotim  at  Shea's  Buffalo. 

JOE  SAPERSTEIN,  handling  Harmanus- 
Ble;cker  Hall  in  Albany,  is  making  plans 
for  a  "perfect  36"  contest  the  latter  part  of 
the  month.  It  will  run  throughout  the 
week  with  the  finals  on  Saturday.  Mr. 
Saperstein  will  cooperate  with  Albany  mer- 
chants, who  will  contribute  prizes  for  the 
winners. 


JOHN  THOMA,  manager  of  the  Avon  the- 
atre in  Watertown,  is  conducting  a  beauty 
contest,  the  finals  of  which  will  he  held  at  the 
Schine-Eckel  theatre  in  Syracuse,  in  determin- 
ing the  young  lady  who  will  represent  New 
York  state  at  the  Texas  beauty  carnival  at 
Galveston  next  month. 


MANAGER  F.  J.  MILLER  used  a  large 
beaverboard  cut-out  painted  to  rcpresmt 
a  clock  in  his  lobby  to  advertise  "The  Mad 
Hour,"  playing  at  the  Afodjeska  theatre. 
.Augusta,  Ga.  8  .r  10  stills  were  mounted  on  the 
face  of  the  clock  with  similar  stills  just  be- 
neath the  face  of  the  clock. 


THE  management  of  the  Lyric  theatre, 
Allentown,  inaugurated  a  policy,  begin- 
ning April  26,  of  making  advance  sales  of  re- 
served seats  for  all  performances.  This 
policy  seems  likely  to  be  adopted  by  many 
Pennsylvania  theatres  who  see  in  it  the 
advantage  of  being  able  to  fill  their  houses 
on  rainy  days  when  persons  who  had  not 
previously  bought  seats  would  be  more 
likely  to  stay  at  home. 


1782 


Motion    Picture  News 


Suggests  Idea  to  Improve  Window 
Display  Material 

SPEAKING  from  the  standpoint  of  experience  in  obtaining  window 
displays  to  feature  attractions  at  local  picture  houses,  L.  L.  Levy, 
advertising  and  publicity  director  of  Corsican  Theatres,  Inc.,  Corsi- 
cana,  Tex.,  submits  a  suggestion  for  the  improvement  of  material  for  this 
purpose  put  out  by  distributors  in  connection  with  their  releases  in  a 
statement  that  will  appear  in  the  June  Showman,  to  be  published  in  Mo- 
tion Picture  News  next  week. 

Theatre  managers  and  theatre  exploitation  men  who  are  interested  in 
having  better  material  to  work  with  in  their  exploitation  work  should  read 
Mr.  Levy's  statement  and  follow  the  suggestions  he  makes  that  his  fellow 
showmen  submit  their  ideas  concerning  this  highly  important  phase  of 
showmanship. 

Read  Mr.  Levy's  statement  in  the  June  Showman,  it  will  prove  well 
worth  your  time,  and  then  tell  us  your  ideas. 


Wedding  Ceremony  Performed 
on  Marquee  of  Theatre 


MANAGER  C.  "BONES"  SMITH  of 
the  Electric  theatre,  Kansas,  City, 
Kansas,  in  a  report  to  this  department  of 
one  of  the  most  unusual  exploitation  ideas 
used  in  conjunction  with  the  marriage  of 
a  local  couple  and  a  tie-in  with  a  drive  by 
the  local  Chamber  of  Commerce  to  boost 
home  town  buying,  describes  in  the  follow- 
ing paragraphs  the  entire  outline  of  his  re- 
markable stunt. 

Late  last  fall  the  Chamber  of  Commerce, 
Trade  Division  in  this  City  put  on  an  ex- 
tensive advertising  campaign  aimed  to  sell 
people  the  idea  of  Trading  in  Kansas  City 
Kansas  with  the  Retail  Merchants.  All 
stores  veiled  their  windows,  and  put  on 
special  window  decorations.  The  first  night 
of  the  week  people  came  to  see  the  windows 
and  view  the  models.  The  second  night  the 
Theatre  came  into  its  own  by  having  made 
arrangements  for  a  public  wedding  and  giv- 
ing the  Bride  and  Groom  some  $1000.00  of 
merchandise  solicited  from  the  various  mer- 


chants. Everything  furnished  for  them. 
The  wedding  ceremony  was  performed  by 
a  Minister  on  the  Marquee  in  front  of  the 
theatre.  Traffic  was  stopped  and  sent 
around  the  block.  No  street  cars  were  al- 
lowed to  run.  A  forty-five  piece  girls  band 
seated  on  a  stand  across  from  the  theatre 
with  spot  lights  from  the  booth  made  a 
very  attractive  addition.  This  brought 
about  ten  thousand  people  down  town  for 
the  second  night  of  the  week's  campaign 
and  the  theatre  is  still  talked  of  for  its  co- 
operation. On  Friday  of  the  same  week  the 
theatre  arranged  a  Big  Amateur  Carnival 
which  again  showed  the  Theatre's  willing- 
ness to  help  boost  the  Chamber  of  Com- 
merce project. 

The  cost  of  this  wedding  to  the  theatre 
was  the  price  of  the  wedding  license  which 
was  rather  inexpensive  for  the  good  will 
and  business  we  received.  Help  boost  your 
town  and  get  on  the  band  wagon. 


Box    Office  Problems 


By  Charles  E.  Lewis 

(Continued  from  page  1780) 


which  you  might  recall.  It  was  published 
in  detail  some  time  ago  in  the  NEWS.  If 
you  will,  even  now,  dig  up  the  copy  and 
read  it  through  you  will  readily  see,  if  you 
are  reading  it  for  such  a  purpose,  that 
many  ideas  suggest  themselves  to  you  in  a 
smaller  way.  In  one  town  we  could  not 
stage  the  cross  country  hike  with  shoes  do- 
nated by  a  local  shoe  store,  so  we  used  the 
two  large  windows  of  the  biggest  shoe  store 
in  town  and  had  a  marathon  on  tread-mills 
with  some  unusual  and  unexpected  results. 
Along  about  5  P.  M.  on  the  first  day  the 
favorite  of  the  two  fell  exhausted  on  the 
tread  mill  and  neither  one  could  last  long 
enough  to  even  start  to  wear  out  the  shoes. 
It  was  a  great  tie-up  and  was  really  sug- 
gested by  the  F  &  R  idea,  merely  brought 
down  to  the  small  town. 

This  is  but  one  of  the  many  ideas  that 


suggested  a  means  of  following  the  big  city 
exploitation  idea.  We  will  admit  that  a 
tread-mill  race  in  place  of  a  cross-country 
marathon  is  a  long  shot,  but  when  we  look 
back  on  the  advertising  the  theatre  and  the 
shoe  store  received  for  their  efforts  then 
we  call  it  a  good  idea. 


An  Assistant  to 
the  Manager 


Just  develop  that 
"NEWS  reading" 
idea  and  make  your 
weekly  issue  pay 
you  dividends  on 
your  subscription  by  finding  some  sugges- 
tions for  increasing  business  within  its 
pages.  If  you  read  it  through  with  that 
idea  in  mind  you  are  bound  to  find  many 
valuable  aids. 

A  manager  once  said  to  me  "I  wish  I 
had  an  assistant,  a  man  who  can  show  me 


some  advertising  ideas,  that  is  what  my  the- 
atre needs  and  I  lack  that  ability  myself."' 

This  department  next  week  is  going  to 
show  this  manager  that  he  has  working  for 
him  an  advertising  man  whose  salary  ex- 
ceeds a  quarter  of  a  million  dollars  a  year,, 
and  who  is  begging  to  be  put  to  work. 

If  you  think  you  cannot  afford  an  assist- 
ant or  a  man  to  handle  your  advertising 
and  exploitation  then  we  will  offer  you  one 
free  of  charge. 


Awards  for  Winners  of  the 
"Speedy"  Bike  Race 

One  of  the  many  things  Manager  C.  T. 
Perrin  did  to  advertise  Harold  Lloyd  in 
"Speedy"  at  the  Sterling  Theatre,  Greeley, 
Colo.,  was  to  hold  a  bike  race. 

All  boys  between  the  ages  of  ten  and 
fifteen  were  eligible  to  compete  in  the 
"Speedy"  boys'  bicycle  race  which  was 
held  in  honor  of  Lloyd 's  new  picture, 
' '  Speedy. ' ' 

The  Tribune  co-operated  by  running  ad- 
vance publicity  on  the  stunt  including  two 
front-page  stories.  First  prize  was  $5.00; 
2nd  prize — $3.00;  and  3rd  prize,  a  pass  to 
the  winner  and  ten  of  his  friends  to  see 
the  picture. 

The  Chief  of  Police  arranged  for  no  traf- 
fic obstruction  at  street  intersections  dur- 
ing the  race.  And  banners  were  placed  at 
the  starting  point  announcing  the  ' '  Harold 
Lloyd"  race  and  the  picture's  engagement 
at  the  Sterling. 


Seeks  Applicants  to  Join 
"Legion  of  Condemned" 

Manager  John  P.  Read  got  a  lot  of  pub- 
licity for  "The  Legion  of  the  Condemned" 
at  the  Rialto  Theatre,  Colorado  Springs, 
Colo.,  by  passing  out  1,000  application 
blanks. 

The  blanks  were  in  the  form  of  a  small 
card   and   contained  the  following  copy: 

• '  Do  You  Want  to  Join — 

The  Legion  of  the  condemned?" 

Answer  these  questions,  then  present 
blank  at  Legion  headquarters. 

1.  Could  you  laugh  at  death? 

2.  Would  you  flirt  with  death,  and  then 
court  her  as  your  sweetheart? 

3.  Would  you,  having  tried  everything 
else,  go  up  in  the  air  as  cavalry  of  the 
clouds  with  no  logical  hope  of  returning? 

The  other  side  of  the  card  was  devoted 
to  selling  copy. 


Log  Fort  Built  in  Lobby 
Sells  "Men  of  Daring"  ' 

Manager  P.  D.  Griffith  made  his  lobby 
look  like  a  log  fort  to  advertise  "Men  of 
Daring"  playing  at  the  York  Theatre,  Chat- 
tanooga, Tenn. 

Griffith  went  out  in  the  woods  and 
chopped  down  some  small  trees  and  then 
trimmed  them  and  so  constructed  them  in 
the  lobby  that  the  display  presented  sort 
of  a  stockade. 

Leaves  were  scattered  all  over  the  floor 
of  the  lobby  and  a  cut-out  showing  the  front 
end  of  a  covered  wagon  was  put  over  the 
box  office  window  to  make  it  look  exactly 
like  a  covered  wagon  in  a  stockade  on  the 
Western  frontier. 


M  a  v    26.    I  9  28 


1783 


Key  City  Reports 


New  York  City 

AGAIN,  nothing  which  might  be  classed 
as  sensational  took  place  among  Broad- 
way theatres  the  past  week,  with  the  pos- 
sible exception  of  the  premiere  of  U.  A.'s 
'  Tempest,"  at  the  Embassy,  a  500-seat,  two- 
a-day  house.  This  picture  got  off  to  an 
excellent  start,  received  a  lot  of  friendly 
criticism  from  the  local  papers  and  U.  A. 
claims  that  standing  room  has  been  sold  at 
every  performance.  The  "specs"  are  also 
in  on  it  and  this,  of  course,  is  always  flat- 
tering. It  is  said  that  seats  are  selling  four 
weeks  in  advance. 

(  hitside  of  the  fuss  raised  by  "Tempest" 
nothing  much  can  he  said  except  that  Paul 
Ash  proved  an  attraction  at  the  Paramount 
and  that  tin-  Rivoli  beat  its  sister  house,  the 
Rialto,  by  a  mile.  The  feature  at  the  Para- 
mount was  "The  50-50  Girl"  (Par),  but  it 
was  Ash  who  brought  the  gate  up  to  an 
average  one.  The  Rialto  did  only  fair  with 
"Steamboat  Bill"  (U.A.),  but  the  Rivoli 
came  through  with  flying  colors  with 
"Kamona"  (  U.A.).  This  picture's  title,  in 
the  shape  of  a  song,  has  been  plugged  over 
radio  and  other  places  for  the  past  several 
months,  and  whether  exploitation  or  not, 
helped  a  lot  to  sell  the  title  to  the  public. 

The  Strand  did  somewhat  better  than 
some  preceding  weeks  with  "Kentucky 
Ccurage  '  (known  outside  of  N.  Y.  as  "The 
Little  Shepherd  of  Kingdom  Come-').  The 
N.  Y.  title  probably  brought  back  fond,  old 
memories  to  this  town's  large  army  of  wets, 
but  of  course  Harthelmess'  popularitv  must 
be  credited  with  the  increase.  The  Capitol 
put  cn  a  larger  presentation  than  usual  to 
compete  with  stiuer  shows  at  other  houses, 
but  accounted  for  nothing  beyond  ordinary 
rtsuits.  'the  Capitol's  feature  picture  was 
Dane-Arthur  in  "Circus  Rookies"  (M-G- 
M). 

The  Roxy  had  a  better  than  usual  picture 
last  week  in  "Hangman's  House"  I  Fox),  and 
thai,  coupled  with  the  regular  Rothafel  pro- 
gram, brought  the  house  up  a  bit.  The 
little  Cameo  let  the  German  picture,  "The 
Raider  Emden"  (Columbia),  out  after  a 
three  weeks'  stay.  Its  returns  were  just 
so-so. 

With  the  two-a-days,  aside  from  "Temp- 
est,"  last  week's  leaders,  "Trail  of  '98" 
i  Vl-G-M),  "Wings"  (Par.),  "The  Man  Who 
Laughs"  (U.)i  and  "Street  Angel"  (Fox) 
retained  their  positions.  "The  Trail  of  '98" 
is  doing  consistently  well  for  this  season  of 
the  year  and  the  same  can  be  said  for 
"Wings"  and  "Street  Angel."  At  the 
Gaiety.  "Four  Sons"  (Fox)  is  going  along 
at  a  fair  rate;  likewise  Warner's,  with  the 
Vitaphoned  "Glorious  Betsy"  (Warner 
Bros.). 

Again  referring  to  Universal's  "The  Man 
Who  Laughs,"  an  announcement  from  Uni- 
versal states  that  the  past  week  set  a  new 
high  record  for  the  picturized  Victor  Hugo 
story  and  predicts  that  the  film  will  stay  at 
tlie  Century  well  int..  the  Summer  months. 

The  weakest  pair  of  specials  on  the  street 
at  present  are  "Mother  Machree"  CFox),  at 
the  l  imes  Square,  and  "Abie's  Irish  Rose," 
at  the  44th  Street.  The  last  live  days  are 
being  advertised  for  "Machree"  and  nothing 
much  more  can  be  said  for  "Abie"  than  has 
already  been  stated  in  this  column.  It  cer- 
tainly appears  that  Broadway's  appetite  for 
Irish-Jewish  pictures  has  been  satiated. 

The  Rialto  will  usher  in  Emil  Jannings' 
latest,  "The  Street  of  Sin,"  ..n  Saturday. 


Tom  Mix  and  "Tony"  are  drawing  them  in 
the  Hipp,  and  Tom  and  his  pony  are  billed 
quite  naturally — and  honestly  -over  any- 
thing else  in  the  big  6th  avenue  house. 

Buffalo 

BOX  office  receipts  were  not  as  satisfac- 
tory in  Buffalo  theatres  last  week  as  they 
should  have  been,  in  view  of  the  brand  of 
attractions  offered.  However,  attendance 
generally  was  normal  and,  in  some  in- 
stances, better  than  average.  Shea's  Buf- 
falo presented  "The  Love  Mart"  on  the 
screen  and  it  drew  much  favorable  comment, 
but  the  stage  revue,  "Rio  Romance,"  fell 
below  expectations,  although  Joe  Penner, 
comedian,  went  over  big.  Seems  the  public 
is  about  filled  up  to  the  ears  with  the 
Spanish  costume  stuff,  the  Argentine  atmos- 
phere productions,  and  kindred  presenta- 
tions. 

Shea's  Hippodrome  fared  very  well  with 
a  strong  screen  and  stage  program.  The 
picture  was  "Three  Sinners,"  starring  Pola 
Negri,  and  the  vaudeville  bill  was  headed 
by  Ned  Wayburn's  "Buds  of  1928."  The 
Great  Lakes  turnstiles  clicked  with  a  regu- 
larity pleasing  to  the  ears  of  Harry  M.  Ad- 
dison, manager.  Most  of  the  patrons  came 
to  see  Buck  Jones  and  his  horse,  who  were 
liberally  exploited,  in  person,  as  headliners 
of  the  vaudeville  bill.  The  picture  was 
"Dressed  to  Kill." 

The  Lafayette  had  a  good  week  with 
"Tenderloin,"  as  a  holdover  feature  film. 
The  picture  ran  two  weeks,  but  the  second 
week's  receipts  didn't  begin  to  approach  the 
record-breaking  returns  of  the  first  week. 
A  well-balanced  vaudeville  program  also 
was  shown.  Loew's  State  had  a  fair  week 
with  Norma  Shearer  in  "The  Actress"  as 
the  film  attraction  and  Priscilla  Dean  in  a 
personal  appearance  in  a  dramatic  playlet 
as  the  stage  headliner. 

The  neighborhood  houses  experienced  the 
usual  run  of  business. 

Chicago 

DULL  business  continues  to  worry  Chi- 
cago theatre  managers,  the  usual  sum- 
mer slump  appearing  to  have  arrived 
prematurely  on  the  heels  of  an  unusually 
lifeless  early  Spring  season. 

The  Chicago  Theatre  had  an  average  week 
with  a  bill  which  featured  popular  Norma 
Shearer  in  "The  Actress"  and  under  normal 
conditions  should  have  gone  over  big,  while 
for  the  same  period  "Hold  'Em  Yale"  on  the 
screen  and  Mark  Fisher's  inaugural  week 
show  on  the  stage  accounted  for  a  fair 
weeks'  business. 

"The  Street  of  Sin"  continued  its  run  at 
McVickers  and  was  only  moderately  suc- 
cessful in  attracting  attendance.  Another 
holdover  was  "We  Americans  at  the  Roose- 
velt where  the  box  office  reports  were  not 
so  satisfactory. 

A  brighter  note  was  struck  at  United  Ar- 
tists Theatre  where  "Sadie  Thompson"  with 
Gloria  Swanson  as  the  star  awakened  the 
public  interest  and  did  an  excellent  business. 
Outside  of  the  loop  the  outstanding  fea- 
ture of  the  week  was  Movietone's  opening 
at  the  Granada  and  Marbro  Theatres  with 
extra  advertising.  Both  houses  offered  "The 
Escape"  as  the  screen  feature,  Vitaphone 
and  stage  acts,  the  combination  bringing  in 
good  business. 

Other  de  luxe  regional  theatres  generally 
had  an  off  week. 


Philadelphia 

C^INEMA  interest  in  Philadelphia  last 
s  week  centered  in  a  world  premiere  of 
"Hangman's  House,"  at  the  'I- ox  theatre, 
simultaneously  with  the  Koxy  theatre  in 
New  York,  a  rare  event  in  this  city.  In 
addition,  the  entire  program  was  an  ex- 
ceptionally interesting  one,  including 
Roscray  and  Capella,  Adagio  dancers, 
Castleton  and  Mack,  and  Miss  Frances  Wil- 
liams, and  the  Fox,  in  consequence,  enjoyed 
an  excellent  week's  business. 

The  Stanley,  with  Corinne  Griffith  in 
"The  Garden  of  Eden"  and  an  elaborate 
stage  entertainment  entitled  "The  Stanley 
Strutters,"  with  Allan  Rogers  acting  as 
master  of  ceremonies  and  including  Jules 
and  Josie  Walton,  the  Eight  English  Mas- 
cots, the  Lane  Sisters,  Caffcry  &  Miller, 
and  Milo,  an  imitator  of  various  sounds, 
also  played  to  good  business. 

The  Victoria,  with  Virginia  Valli  in  "The 
Escape,"  reports  an  average  week. 

"The  Legion  of  the  Condemned"  has  at- 
tained great  success  at  the  Aldine,  but  on 
account  of  bookings  the  engagement  closes, 
to  be  followed  by  "Old  San  Francisco," 
with  Dolores  Costello  and  Vitaphone  ac- 
companiment. 

The  Arcadia,  with  "The  Shepherd  of  the 
Hills,"  had  only  a  fair  week. 

"Speedy,"  with  Harold  Lloyd,  has  been 
one  of  the  greatest  hits  shown  at  the 
Stanton  this  year,  and  as  a  laugh  getter  it 
is  unsurpassed.  It  will  be  followed  by  the 
"Patent  Leather  Kid,"  witli  Richard  Bar- 
1  helmess. 

The  Carmen  this  week  presented  Madge 
Bell  amy,  in  "The  Play  Girl,"  on  the  screen, 
with  a  novelty  revue  entertainment  in  which 
Jessie  Maker  and  W  illiam  Bedford  offer  a 
comedetta,  "High  Lights  of  Life."  contain- 
ing clever  dancing,  humorous  skits  and  a 
dramatic  scene,  "The  Big  Parade."  En- 
thusiastic audiences  applauded  the  enter- 
tainment all  week. 

"Street     Angel"     continues     to  attract 

crowds  at  the  Fox-Locust  and  the  results 
have  been  very  satisfactory. 

The  Palace,  with  Clara  Bow,  in  "Red 
Hair,"  and  the  Karlton,  with  Lillian  Gish, 
in  "The  Enemy,"  report  average  business. 


Minneapolis 

BUS  IN  F  SS  was  just  about  average  at 
Minneapolis  last  week.  The  Stat;  did 
a  fairly  good  business  with  Lillian  Gish  in 
"The  Enemy,"  while  the  Minnesota  was 
rolling  up  about  an  average  gross  with  Pola 
Negri  in  "The  Three  Sinners,"  supplemented 
by  the  Publix  stage  show  "Milady's  Fan." 
The  Strand  had  Marion  Davies  in  "The 
Patsy"  for  its  final  week  of  the  season,  and 
found  the  picture  a  very  nice  attraction. 
"Ladies'  Night  in  a  Turkish  Bath"  was  at 
the  Lyric,  where  it  enjoyed  a  fairly  brisk 
trade.  Pantages  showed  Victor  McLaglen 
in  "Hangman's  House"  a-  a  part  of  its  regu- 
lar  vaudeville  program,  while  the  llennepin- 
Orpheum  was  featuring  "The  Girl  From 
Chicago." 

Business  at  the  neighborhood  houses  felt 
the  effects  of  real  summer  weather  to  some 
extent.  The  IJagCMin.  Loring.  American, 
Lyndale  and  Rialto  were  showing  such  pic- 
ture- as  "Rose  Marie.  "Helen  of  Troy," 
"The  Spotlight,"  "Two  Arabian  Knights" 
and  "Legicn  of  the  Condemned." 


1784 


Motion    Picture  News 


Atlanta 

ATLANTA  theatres  enjoyed  fair  business 
last  week,  due  partly  to  very  warm 
weather  and  partly  to  a  mediocre  bill-of- 
fare. 

The  Rialto  held  the  strongest  fort  with 
its  second  week  run  of  "Tenderloin,"  ac- 
companied by  Vitaphone  and  Movietone 
newsreel. 

The  Capitol,  showing  "The  Freedom  of 
the  Press,"  fell  down  from  its  pinacle  of 
steady  good  business.  Although  it  did  not 
really  suffer,  the  box-office  received  a  set- 
back. Although  heralded  far  as  an  out- 
standing picture,  patrons  in  general  classi- 
fied it  mediocre,  if  not  below  par. 

Richard  Dix,  at  the  Howard,  in  "Easy 
Come,  Easy  Go,"  plus  a  good  vaudeville 
presentation,  drew  fair  for  that  house. 

Loew's  Grand  enjoyed  an  average  week 
with  "The  Patsy,"  Marion  Davies'  latest. 
Loew's  vaudeville  did  not  stack  up  and  the 
accentuated  "low  browness"  drew  some  un- 
favorable comments. 

Sue  Carol,  in  "Walking  Back,"  brought 
the  Metropolitan  a  fair  week. 

Keith's  Georgia,  last,  but  perhaps  on  top, 
can  claim  the  best  all  round  bill  for  the 
week.  Edmund  Lowe  and  Mary  Astor  held 
the  honors  on  the  screen  in  "Dressed  to 
Kill,"  while  an  exceptionally  good  vaude- 
ville reigned  from  the  stage.  With  the  ex- 
ception of  the  Rialto,  with  its  innovation  of 
Vitaphone  and  Movietone,  which  naturall}' 
are  drawing  cards,  the  Georgia  led  the  box- 
office  parade. 

Three  numbers,  "The  Devil's  Trade- 
mark," "Avenging  Fangs,"  and  "Tom's 
Gang"  held  the  Tudor  steady. 

Indianapolis 

AVERAGE  box  office  business  was  en- 
joyed last  week  by  Indianapolis  movie 
houses.  Ideal  spring  weather  helped  boost 
movie  attendance,  making  business  some- 
what normal. 

Opening  of  the  park  season  has  failed  to 
make  a  noticeable  cut  in  attendance.  Two 
local  stock  companies  are  getting  their 
share  of  business  from  the  first  run  houses. 

May  McAvoy  and  Conrad  Nagel,  in  "If  I 
Were  Single,"  secured  good  patronage  and 
were  well  received  at  the  Indiana  theatre. 
Charlie  Davis'  1,000th  performance  week 
observance  drew  considerably.  Indianapolis 
continues  to  prefer  their  local  favorite, 
Charlie  Davis,  instead  of  Eddie  Pardo,  mas- 
ter of  ceremonies  at  the  Circle,  another 
Skouras  Publix  house. 

Pardo  is  in  his  sixth  week  here  and  is 
proving  himself  a  popular  showman,  al- 
though confronted  with  strong  opposition 
from  the  Indiana. 

Mary  Philbin,  in  D.  W.  Griffith's  "Drums 
of  Love,"  at  Loew's  Palace,  played  to  satis- 
factory business. 

Bebe  Daniels,  in  "Fifty-Fifty  Girl,"  regis- 
tered the  usual  fair  business  at  the  Circle. 

Al  Jolson,  in  "The  Jazz  Singer,"  lived  up 
to  expectations  at  the  Apollo. 

Neighborhood  houses  reported  a  fair  week| 

San  Francisco 

THE  past  week  both  pictures  and  weather 
were  suitable  to  San  Franciscans.  It 
was  cloudy  and  on  those  days  the  people 
do  not  go  to  the  local  beach  as  they  do  on 
other  days  during  the  year. 

Loew's  Warfield  was  crowded  both  day 
and  night  with  the  showing  of  "The  50-50 
Girl"  and  the  presentation  of  "Japa-Knees," 
together  with  Rube  Wolfe,  as  director,  were 
the  reasons  for  the  great  crowds.  Pola 
Negri,  in  "Three  Sinners,"  together  with  the 
Publix  Revue,  entitled  "Havana,"  and  other 
features,  drew  well  at  the  Granada  theatre. 

The  St.  Francis  theatre  continued  to  draw 
crowds  with  "The   Circus,"  with  Chaplin, 


although  this  picture  was  not  considered  as 
good  as  his  other  productions.  The  Cali- 
fornia theatre  has  done  better  than  it  has 
done  for  many  months  during  the  past  week, 
because  of  the  picture  with  Emil  Jannings, 
entitled  "The  Street  of  Sin." 

"Burning  Up  Broadway,"  shown  at  the 
Golden  Gate  theatre,  together  with  the  acts 
of  vaudeville,  drew  strongly  at  that  theatre, 
as  well  as  the  Union  Square  theatre,  with 
"Three  Is  a  Crowd,"  "Her  Huskie  Hero" 
and  "The  Summer  Hero,"  together  with 
vaudeville  acts. 

During  the  week,  two  Ackerman,  Harris 
&  Oppen  theatres  played  the  same  picture, 
"The  Gaucho,"  in  two  of  their  theatres,  the 
Coliseum  and  the  Alexandria,  both  of  which 
are  in  the  same  residential  district,  and 
very  good  business  resulted  from  this  idea. 

Salt  Lake  City 

SOME  very  good  box  office  receipts  were 
!  enjoyed  at  the  downtown  motion  picture 
theatres  here  this  past  week,  in  spite  of  the 
fact  that  spring  seems  to  have  at  last  set 
in.  The  weather  conditions  in  this  section 
are  still  somewhat  cooler  than  usual  for 
this  time  of  the  year,  however. 

Corinne  Griffith,  in  "The  Garden  of 
Eden,"  brought  very  satisfactory  results  to 
the  Capitol  theatre,  with  the  Fanchon  and 
Marco  stage  presentation,  "In  Holland," 
also  proving  to  be  a  drawing  card  here. 

It  is  announced  that  Ramon  Novarro,  in 
"Across  to  Singapore,"  which  commenced 
at  the  Pantages  the  middle  of  the  week,  is 
breaking  attendance  records  there.  This  is 
in  addition  to  the  vaudeville  bill  offered  at 
this  house. 

Bebe  Daniels  and  James  Hall,  in  the 
comedy,  "The  Fifty-Fifty  Girl,"  played  to 
fairly  large  houses  at  the  Paramount  Em- 
press, as  did  "No  Place  to  Go,"  with  Lloyd 
Hughes  and  Mary  Astor,  the  Victory  the- 
atre comedy  offering  this  past  week. 

Shirley  Mason  and  Richard  Arlen,  in 
"Sally  in  Our  Alley,"  did  about  average 
business  at  the  American  theatre,  it  is  re- 
ported. Vera  Reynolds,  in  "Almost  Hu- 
man," drew  fairly  good  houses  at  the  Gem, 
according  to  reports.  The  Rialto,  a  second 
run  house  here,  did  exceptionally  well  with 
"The  Last  Command,"  featuring  Emil  Jan- 
nings. 

A  special  Mother's  Day  picture  was 
presented  as  a  second  at  the  Towers,  a 
suburban  house  here-  featuring  Mary  Carr 
in  "Over  the  Hill." 

The  new  State  theatre  enjoyed  a  good 
share  of  patronage  during  their  second 
week's  performance,  having  presented  "The 
Spoilers  of  the  West,"  with  Marjorie  Daw 
and  Tim  McCoy  this  week. 

Des  Moines 

BUSINESS  in  Des  Moines  was  off  last 
week,  whether  due  to  the  rainy  weather 
was  not  definitely  decided.  "Old  San 
Francisco,"  at  the  Des  Moines,  was  con- 
sidered a  little  heavy,  while  some  fans  were 
most  enthusiastic.  The  Vitaphone  drew 
them  in  there.  At  the  Capitol,  Jimmy 
Ellard,  returning  after  a  short  vacation,  got 
a  big  reception,  although  "The  Actress"  was 
not  generally  well  received.  The  picture 
received  most  favorable  criticisms  and  was 
well  done  in  the  care  taken  to  accurately 
portray  the  period  in  which  it  was  set.  It 
seems,  however,  that  Miss  Shearer,  who  is 
gaining  ground  quite  rapidly,  is  better  liked 
in  modern  versions.  "Ladies'  Night  at  a 
Turkish  Bath"  was  an  attraction  at  the 
Strand,  and  "The  Secret  Hour"  also  did 
well. 

General  rains  over  the  state  have  had 
some  effect  on  business,  though  it  is  re- 
peatedly stated  that  the  box  office  shows 
up  better  than  a  year  ago. 


Albany 

EVEN  a  personal  appearance  on  the  part 
of  Theodore  Roberts  was  not  sufficient 
last  week  to  bring  packed  houses  to  Proc- 
tor's Grand,  where  "Buck  Privates"  was  the 
feature  picture.  Business  simply  did  not 
come  to  the  motion  picture  theatre  of  the 
city,  no  matter  how  much  the  exploitation 
or  the  attractiveness  of  the  feature.  On  the 
other  hand,  large  crowds  greeted  the  legiti- 
mate at  the  Capitol  Theatre,  where  such  at- 
tractions as  "Diplomacy"  and  "The  Merry 
Wives  of  Windsor"  packed  the  house  to  the 
roof  at  stiff  prices  prevailing. 

The  Leland,  in  connection  with  a  week's 
run  of  "The  Enemy"  did  heavy  exploitation 
work,  only  to  find  that  the  crowds  were 
lacking,  at  least  for  the  first  show  of  the 
evening,  and  to  no  great  extent  at  the  sec- 
ond show.  Summer  weather  and  daylight 
saving  proved  too  heavy  an  obstacle  for  the 
motion  picture  theatres  to  surmount.  Doug- 
las Fairbanks  in  "The  Gaucho"  at  the  Mark 
Strand  did  only  fair  business,  even  though 
there  were  a  couple  of  good  Vitaphone  pres- 
entations. At  the  Mark  Ritz  "Bringing  Up 
Father"  played  to  but  fair  houses.  Eveu 
Harmanus-Bleecker  Hall  took  a  decided 
slump  with  its  pictures  and  its  vaudeville. 
This  week  this  theatre  is  using  Franklin  Fai- 
num  in  person  for  three  days  in  the  hope 
of  bracing  business.  Clinton  Square  The- 
atre in  Albany  did  not  do  so  bad,  consider- 
ing all  things,  with  "The  Crystal  Cup"  and 
"Their  Hour,"  but  the  theatre  is  a  small 
one  at  best. 

The  neighborhood  houses  reported  busi- 
ness as  being  bad.  Exhibitors  from  out  of 
town  visiting  Albany's  Film  Row  were  in- 
clined to  c<  implain. 

In  Troy  the  Troy  Theatre  split  its  ween 
with  "The  Garden  of  Eden"  running  to  fair 
business  for  four  days,  and  "Hangman's 
House"  doing  little  to  brag  about  for  the 
last  three  days.  At  the  Lincoln,  "Ladies* 
Night  in  a  Turkish  Bath"  went  over  fairly 
well,  but  the  house  was  forced  to  split  its 
week  and  use  "The  Fortune  Hunter"  to 
three  days  of  rather  poor  business.  Theo- 
dore Roberts,  in  person,  did  his  full  share 
in  attracting  crowds  to  Proctor's  'Fourth 
street  house. 

Tampa 

THE  hot  weather  may  have  been  the 
cause  of  a  slight  decrease  in  receipts 
the  past  week,  though  the  houses  here  are 
always  delightfully  cool.  The  beaches  are 
certainly  getting  'em  on  Sunday  afternoons 
and,  as  a  consequence,  the  theatres  are 
playing  to  little  better  than  half  the  average 
attendance  on  the  matinee.  The  night 
crowds  still  hold  up  good. 

The  Victory  continues  to  lead  the  field 
with  their  Vitaphone  and  Movietone  pro- 
grams. This  week's  bill  packed  a  power- 
ful kick  and  went  over  fine.  "Skyscraper" 
was  the  feature  attraction.  The  Harring- 
ton Sisters,  remembered  here  from  vaude- 
ville days,  pulled  the  best  hands  in  the  Vita- 
phone presentations.  Premier  Mussolini 
was  the  star  of  the  Movietone  presentations. 

The  Tampa  had  a  pretty  fair  week.  "The 
Garden  of  Eden"  was  the  feature  of  the 
first  half  and  "Across  to  Singapore"  the 
last  half. 

Rin-Tin-Tin,  in  "The  Dog  of  the  Regi- 
ment," drew  a  nice  business  for  the  Strand. 

It  was  featured  for  three  days.  "Three 
Sinners"  and  "Sporting  Age,"  used  two  days 
each,  did  not  do  so  well.  Business  hardly 
up  to  the  average  of  the  house. 

The  Franklin  inaugurated  a  new  summer 
schedule  this  week  with  four  changes  of 
program,  two  first  runs  and  two  second. 
"The  Desert  Bride"  and  "The  Bandit's 
Son"  were  the  first  runs.  "The  Patsy"  and 
"Sporting  Goods"  were  the  second  runs. 
None  of  them  developed  much  of  a  draw. 


May    2  6 ,    19  28 


1785 


St.  Louis 

SOME  rain  and  cool  weather,  coupled 
with  unemployment  and  general  adverse 
conditions,  prevented  the  first  run,  com- 
bination and  neighborhood  houses  from 
breaking  any  box  office  records  during  the 
week  ending  May  18th. 

Fair  to  middling  is  the  best  that  can  be 
reported  on  any  house. 

Dolores  Del  Rio,  in  "Rarnona,"  held  the 
screen  at  Loew's  State  and,  aided  by  Nat 
Nazarro's  "Oddities"  on  the  stage,  pulled 
in  its  share  of  the  business  for  the  week. 

At  the  Grand  Central.  "Glorious  Betsy," 
with  Dolores  Costello  and  Conrad  Nagel, 
was  the  Vitaphone  offering  for  the  week. 
The  bill  also  included  several  Vitaphone 
short  subjects.  The  Vitaphone  has  won  its 
place  in  t lie  amusement  budget  of  St.  Louis- 
iana and.  considering  the  seating  capacity 
of  the  Grand  Central,  this  program  did  very 
well. 

"Mad  Hour"  was  on  the  screen  at  the 
Ambassador  theatre,  but  didn't  have  very 
much  to  do,  if  any,  with  the  attendance  for 
the  week.  As  usual  Ed  Lowry,  master  of 
ceremonies  extraordinary,  was  the  best 
noise  at  the  box  office.  Ed  celebrated  his 
1000th  appearance  in  St.  Louis  during  the 
week  and  is  well  set  toward  his  second 
1000th  show.  "Lady  Be  Good"  was  on  the 
screen  at  the  Missouri  and  had  an  average 
week.  It  is  an  amusing  and  pleasing  pic- 
ture of  life  back  stage.    A  fine  comedy. 

Dallas 

WARM  weather  and  outdoor  attractions 
did  nothing  to  help  receipts  at  the 
Dallas  first  run  theatres  and  the  past  week 
developed  no  big  draws,  although  grosses 
for  the  week  were  not  bad. 

At  the  Melba,  "Drums  of  Love,"  with 
Mary  Philbin  and  Lionel  Barrymore,  proved 
to  be  only  a  fair  draw,  although  it  received 
much  favorable  comment. 

The  Majestic  enjoyed  a  good  week's  busi- 
ness with  "Daredevil's  Reward,"  starring 
Tom  Mix,  and  Interstate  vaudeville,  with 
the  greater  part  of  the  credit  going  to  the 
vaudeville  hcadliner,  Toto,  the  world  famous 
■clown. 

"Thanks  for  the  Buggy  Ride,"  with  Laura 
LaPlante  and  Glenn  Tryon,  at  the  Capitol, 
registered  only  fair  receipts  for  the  week. 

At  the  Palace,  "Rarnona,"  with  Dolores 
Del  Rio,  had  an  average  gross  for  the  seven 
day  run. 

"Love  and  Learn,'  with  Esther  Ralston, 
at  the  Old  Mill,  brought  average  business. 

"The  Legion  of  the  Condemned,"  featur- 
ing Gary  Cooper  and  Fay  Wray,  at  the  Ar- 
cadia, enjoyed  good  business. 

Baltimore 

ONLY  one  of  the  first-run  moving  picture 
theatres  here  did  an  excellent  business 
for  the  week  beginning  Monday,  May  14. 
That  was  Loew's  Century,  where  "The 
Patsy,"  starring  Marion  Davies,  was  shown 
with  a  stage  presentation  act  called  Cameos, 
featuring  Ted  Claire  with  his  orchestra  and 
other  vaudeville  headliners.  This  picture 
was  given  extra  publicity  and  advertising  in 
the  two  Hearst  newspapers,  the  American 
and  News  here. 

While  "Laugh,  Clown,  Laugh,"  starring 
Lon  Chaney,  went  over  pretty  well  during 
its  second  week  at  Loew's  Valencia,  it  did 
not  do  the  business  expected,  and  really 
pulled  them  in  on  Chancy's  personal  attrac- 
tion here. 

At  the  Keith-Albce  New  Garden  Theatre, 
with  the  prices  lowered  to  the  regular  60- 
cent  top  at  night,  "The  Haunted  Ship," 
starring  Dorothy  Sebastian  and  Montagu 
Love,  proved  a  good  pulling  attraction  with 
seven  acts  of  Keith-Albee  high  class  vaude- 
ville. 

At    Keith's    Hippodrome,    where  "Good 


Morning,  Judge,"  featuring  Reginald  Denny, 
was  shown,  with  five  acts  of  Keith-Albee 
family  time  vaudeville,  business  went  along 
fairly  well  throughout  the  week. 

The  Stanley  had  a  fairly  good  week  with 
"Lady  Be  Good,"  co-starring  Dorothy  Mac- 
kaill  and  Jack  Mulhall.  On  the  stage  was 
Anatole  Friedland  in  person  with  his  Club 
Anatole  Revue. 

The  foreign-made  production,  "The  Trial 
of  Donald  Westhof,"  was  presented  at  the 
Little  Theatre  by  the  Motion  Picture  Guild, 
but  although  this  picture  was  excellently  di- 
rected and  acted,  it  proved  only  a  poor 
business  puller  at  that  250-seater. 

The  Maryland,  a  legitimate  house,  went 
over  to  pictures  for  the  week,  "The  Port  of 
Missing  Girls"  being  presented  by  the 
Equity  Theatres  Corporation  of  Philadel- 
phia on  a  rental  policy.  The  regular  movie 
lair-  prevailed,  but  business  throughout  the 
week  was  very  poor,  even  though  it  was 
presented  continuously  each  day. 

Business  at  Warners'  Metropolitan  fell 
down  heavily  with  "Rinty  of  the  Desert," 
starring  Rin-Tin-Tin  and  Vitaphone  attrac- 
tions on  the  same  bill. 

M  iltvaukee 

MILWAUKEE  theatres  finished  one  of 
the  poorest  weeks  this  season  the  past 
week.  The  first  day  of  the  week  started 
fairly  well.  Sunday  matinee  business  was 
nil,  for  the  German-Irish  fliers  paraded 
down  Wisconsin  avenue,  and  it  was  esti- 
mated that  less  than  one  hundred  patrons 
could  be  found  in  any  of  the  down  town  the- 
atres during  the  afternoon.  Rainy  weather 
managed  to  hold  down  receipts  for  the  bal- 
ance of  the  week. 

"Sadie  Thompson"  had  a  fair  run  at  the 
beginning  of  the  week  at  the  Garden.  "The 
Showdown"  drew  very  moderate  business 
to  the  Wisconsin.  "Hot  Heels"  was  fairly 
well  attended  at  the  Alhambra.  "Dressed 
to  Kill"  was  accorded  very  slim  patronage 
at  the  Merrill.  "The  Patent  Leather  Kid" 
was  held  over  for  a  second  week  at  the 
Strand  and  was  fairly  successful.  "Soft 
Living"  was  the  photoplay  feature  at  the 
Riverside.  Business  here  was  a  little  more 
brisk. 

The  Orpheum  succeeded  in  drawing  good 
houses  throughout  the  week.  "A  Blonde 
for  a  Night"  was  the  picture  here. 
..Five  neighborhood  houses  installed  Vita- 
phone, which  was  initiated  this  week — the 
Oriental,  Garfield,  Uptown,  Tower,  and 
Modjeska.  The  feature  at  these  theatres 
was  "Speedy,"  and  at  all  business  was  un- 
usually good. 

Kansas  City 

EXPLOITATION  on  cooling  systems, 
confined  chiefly  to  trailers,  prepared 
first  run  houses  of  Kansas  City  to  be  well 
fortified  for  the  unusual  hot  weather  the 
past  week,  and  business,  while  there  was 
no  increase,  did  not  show  any  slump,  as 
usually  is  the  case  during  the  first  warm 
week  here. 

At  Loew's  Midland,  Clara  Bow,  in  "Red 
Hair,"  did  a  good  business  all  week,  sur- 
passing the  attendance  mark  of  the  pre- 
vious week.  Richard  Dix,  in  "Easy  Come, 
Easy  Go,"  and  Sid  Chaplin,  in  "Skirts," 
comprised  the  split-wek  program  at  the 
Newman,  the  former  picture  drawing  slight- 
ly more  than  the  latter,  although  the  at- 
tendance at  neither  picture  reached  a  basis 
of  profit,  toward  which  the  Newman  has 
been  struggling  since  the  opening  of  Loew's 
Midland  last  fall.  Both  theatres  are  under 
the  same  control. 

"Honor  Bound"  did  a  good  business  at 
the  Pantages,  while  the  attendance  attracted 
by  "Braveheart"  at  the  Liberty  was  fair,  as 
was  "A  Dog  of  the  Regiment"  al  the  Globe. 
Nothing  unusual  in  the  way  of  exploitation 
was  used  by  any  of  the  houses. 


( )ttawa 

TIIF.RE  was  a  sort  of  off-period  for  the 
theatres  of  Ottawa,  Ontario,  during  the 
week  of  May  14,  for  a  variety  of  reasons. 
W  arm  weather  made  its  inroads  into  pat- 
ronage for  one  thing,  and  then  the  features 
at  two  of  the  principle  theatres  hardly  meas- 
ured up  to  expectations. 

"Blue  Danube,"  at  B.  F.  Keith's  theatre, 
proved  to  be  a  colorful  feature  and  it  proved 
a  popular  attraction,  the  vaudeville  section 
of  the  program  being  particularly  excellent. 

The  crowd  did  not  seem  to  like  "The 
Dove,"  starring  Norma  Talmadge,  at  the 
Regent  theatre,  and  patronage  took  a  drop. 
A  few  even  wrote  letters  of  complaint  to 
Manager  Ray  Tubman. 

"The  Little  Shepherd  of  Kingdom  Come," 
at  the  Centre  theatre,  was  up  to  the  stand- 
ard of  Barthelmess'  features  and  was  well- 
liked  by  regular  patrons.  Some  staved 
away,  however,  because  they  did  not  like 
this  type  of  story. 

There  was  disappointment  over  the  fea- 
ture at  the  Imperial  theatre.  This  was 
presented  as  "Man  and  Woman,"  but  the 

original  title  was  "Man,  Woman  and  Sin," 
the  sin  having  been  deleted  by  the  Ontario 
censors.  The  rest  of  the  picture  was  ap- 
parently whitewashed  by  the  Board  of  Cen- 
sors. Patronage  tapered  off  when  word  got 
around. 

The  neighborhood  houses  had  a  big  time 
of  it.  The  Columbia  theatre,  for  instance, 
gave  plenty  but  got  plenty  in  return,  the 
hill  including  "Colleen";  "Hawk  of  the 
Hills,"  a  serial;  a  comedy  and  a  news  week- 
ly. The  Fern  theatre  cashed  in  prettily 
with  this  program:  "Gorilla,"  the  feature; 
"Listen  Lena,"  comedy,  and  chapter  8  of 
"Melting  Millions." 

At  the  Rex  theatre  the  crowds  of  young- 
sters and  adults  were  cheering  for  "Arizona 
Nights,"  in  which  Fred  Thompson  and  Sil- 
ver King  appeared. 


Harrisburg,  Pa. 

HARRISBURG  theatres  already  have  be- 
gun to  feel  the  adverse  effects  of  the 
arrival  of  summer  outdoor  amusements  and 
kindred  counter  attractions,  and  the  same 
may  be  said  of  Central  Pennsylvania  cities 
and  towns  in  general.  The  season  for  the 
appearance  of  carnivals  and  circuses  and 
for  the  opening  of  outdoor  dancing  pavil- 
ions is  at  hand,  and  Harrisburg  this  week 
had  to  compete  also  with  the  four-dav  Mo- 
zard  Musical  'Festival  which  drew  material- 
ly from  the  usual  movie  crwods. 

Though  Lon  Chaney  attractions  normally 
have  a  big  following  in  the  city,  there  were 
a  good  many  vacant  seats  in  Loew's  Re- 
gent during  the  week's  run  of  the  Chaney 
film,  "Laugh,  Clown,  Laugh,"  notwithstand- 
ing the  play  seemed  to  meet  with  the  ap- 
proval of  the  newspaper  critics.  There  was 
a  falling  off  of  the  usual  crowds  at  the  Col- 
onial, too,  where  the  feature  film  was  the 
aviation  comedy,  "Flying  Romeos,"  star- 
ring George  Sidney  and  Charlie  Murray. 
The  Victoria's  patronage,  on  the  other  hand, 
stood  up  fairly  well,  considering  the  counter 
attractions,  with  the  offering  of  Gary 
Cooper  in  "Doomsday,"  which  was  at- 
tributed in  part  to  the  fact  that  "Sorrell  and 
Son,"  by  the  same  author,  made  an  excep- 
tional hit  in  Harrisburg  a  few  months  ago. 

The  screen  attraction  at  the  State  the  last 
three  days  was  "Hangman's  House," 
with  Victor  McLaglen.  and  it  met  with  a 
fair  degree  of  popular  approval.  "The 
Smart  Set"  was  shown  in  two  of  the  citv's 
second  run  theatres  for  part  of  the  week, 
proving  a  good  attraction  at  both  the  Rus- 
sell and  the  Broad  Street.  The  National 
offered  Douglas  Fairbanks  in  "The  Gaucho." 
which  had  drawn  big  crowds  to  Loew's  Re- 
gent a  few  weeks  before. 


1786 


Mot  i  o  n    /'  i  c  tttre  News- 


Cincinnati 

THE  past  week  in  movie  circles  in  the 
Queen  City,  although  satisfactory  as 
a  whole,  could  have  been  considerably  bet- 
ter. Business  was  off  color,  due,  no  doubt, 
to  the  gradually  increasing  warm  weather, 
and  the  opposition  from  some  of  the  out- 
door resorts  who  are  featuring  "first-look 
days." 

Richard  Dix,  in  "Easy  Come,  Easy  Go," 
at  the  Albae,  had  good  crowds  for  the 
greater  part  of  the  week.  The  picture  had 
the  advantage  of  the  advertising  from  a  re- 
cent stage  (stock)  presentation  of  the  play. 

The  Lyric,  with  "Ramcna,"  held  up  nicely 
throughout  the  week,  Dolores  Del  Rio  be- 
ing considerably  of  a  favorite  with  Cincin- 
nati fans. 

"The  Cohens  and  Kellys  in  Paris,"  at  B. 
F.  Keith's,  did  an  average  business.  There 
was  no  occasion  for  turning  'em  away. 

"Tha  Skyscraper,"  at  the  Capitol,  fared 
somewhat  better  than  the  other  houses. 
The  picture  was  well  received,  as  were  also 
the  week's  features  of  \  itaphone  and 
Movietone. 

"Little  Mickey  Grogan,"  first  half,  and 
"So  This  Is  Love?"  last  half,  drew  fairly 
well,  although  this  house,  which  shows  at 
reduced  admissions,  has  its  own  particular 
following. 

The  Strand  had  a  good  week  with  Irena 
Rich  in  "The  Desired  Woman." 

The  closing  of  the  legitimate  theatres,  as 
also  the  Walnut  (movie)  should  bring  in- 
creased returns  for  the  other  houses  from 
now  on,  and  managers  are  rather  optimistic 
in  this  regard. 

Seattle 

NONE  of  the  city's  leading  film  houses 
made  any  startling  box  office  records 
during  the  last  seven  days.  Business  is 
ra.her  below  average,  and  the  keen  com- 
petition between  "presentation"  houses, 
vaudeville,  etc.,  is  making  it  impossible  for 
anyone  to  show  big  reports. 

Considering  capacity  of  house  and  num- 
ber of  patrons  during  the  week,  John  Ham- 
rick's  Blue  Mouse  theatre  was  probably  the 
big  money-getter  for  the  week.  "Tender- 
loin" was  the  attraction,  and  a  three-week 
advance  campaign  had  the  city  well  pre- 
pared for  the  arrival  of  the  big  "talkie." 
They  liked  the  film.  Business  was  big — 
second  only  to  the  opening  weeks  of  "The 
Jazz  Singer" — and  the  film  goes  into  a 
second  week. 

"The  Enemy,"  at  the  Seattle  theatre,  was 
a  very  fine  attraction,  but  a  trifle  out  of  the 
popular  film  taste.  However,  it  was  strong- 
ly advertised,  and  in  conjunction  with  a 
Publix  revue  entitled  "The  Fast  Mail"  it 
played  to  pleasing  houses.  Business  here 
is  below  what  it  should  be  for  the  success- 
ful operation  of  the  theatre. 

At  the  Fifth  Avenue  theatre,  "Across  to 
Singapore"  was  the  atraction  and  most  audi- 
ences liked  the  film  and  its  cast  very  well. 
Jack  Waldron,  former  musical  revue  enter- 
tainer, made  his  bow  as  a  singing  and 
dancing  master  of  ceremonies  with  moder- 
ate success.  Fanchon-Marco's  "Pan-Amer- 
icana'' idea  on  the  stage  was  below  par. 
The  bill  opened  big  for  three  days,  but  then 
fell  down  to  average  business. 

At  the  Columbia  theatre,  "Good  Morning, 
Judge"  played  to  fair  business,  attracting 
just  about  the  usual  number  of  film-goers. 
The  house  is  still  below  par,  with  apparently 
no  chance  to  build  it  up  again  at  the  same 
50c  admission  charge  as  collected  at  the  big 
houses. 

"Drums  of  Love,"  at  the  United  Artists 
theatre,  was  an  interesting  film  from  the 
production  standpoint,  but  failed  to  arouse 
any  audience  enthusiasm,  and  the  picture 
did  only  a  mediocre  business.     One  week 


was  plenty  for  this  one,  with  box  office 
slightly  below  normal. 

"A  Girl  in  Every  Port,"  at  Pantages,  had 
the  call  over  "The  Count  of  Ten,"  at  the 
Crpheum  theatre,  as  far  as  the  vaudeville 
houses  are  concerned,  and  business  was  far 
from  strong  at  either  house.  The  new  Or- 
pheum  policy  of  continuous  unreserved 
shows  at  50c  top  is  not  a  financial  success, 
and  the  calibre  of  vaudeville  and  film  attrac- 
tions is  rapidly  losing  patronage  for  this 
one-time  leading  theatre. 

At  the  Embassy  theatre,  "Stranded" 
played  to  the  usual  average  business.  I  he 
second  run  downtown  houses  are  showing 
poor  reports  as  a  result  of  first  run  shows 
at  rock-bottom  admission  prices,  and  the 
fact  that  this  city  is  overseated  is  becom- 
ing more  apparent  each  day. 

Cleveland 

I T  is  with  great  pleasure  that  the  jinx  can 
be  reported  out  of  business,  and  that  all 
of  the  local  theatres  enjoyed  being  in  busi- 
ness last  week.  Whether  it  was  the  psycho- 
logical week  for  theatre  attendance,  or 
whether  the  attractions  were  particularly  al- 
luring, who  can  say?  Whatever  the  reason, 
the  results  were  most  gratifying  not  only  in 
the  matter  of  dollars  and  cents,  but  also  in 
keeping  up  the  morale  among  theatre 
owners. 

Tom  Mix  and  his  peny,  '  Tony,"  in  a  per- 
sonal appearance,  walked  off  with  first  hon- 
ors last  week.  Keith's  Palace  played  to  ca- 
pacity-plus business  for  every  performance. 
Reginald  Denny,  in  "That's  My  Daddy," 
was  selected  as  the  screen  attraction  best 
fitting  the  occasion.  The  picture,  somewhat 
different  from  the  usual  Denny  picture,  was 
well  liked.  However,  it  was  difficult  to  get 
a  slant  on  the  picture  when  the  audience's 
whole  interest  was  centered  in  Mix.  "The 
Enemy,"  Lillian  Gish's  latest  release,  scored 
a  decided  success  at  the  Stillman,  and  is 
being  held  over  another  week.  Ward  Marsh, 
Motion  Picture  Editor  of  The  Plain  Dealer, 
says,  "Miss  Gish  won  her  first  "A"  in  "The 
Scarlet  Letter";  she  easily  wins  her  second 
film  "A"  in  "The  Enemy." 

The  Allen  had  big  houses  consistently 
all  week  with  Richard  Barthelmess  in  "The 
Little  Shepherd  of  Kingdom  Come"  as  the 
feature,  a  picture  similar  to  "Tol'able 
David,"  both  in  subject  matter  and  in  ap- 
peal. "Vamping  Venus,"  a  lot  of  fun  about 
not  much  of  anything,  very  well  done  by 
Louise  Eazenda  and  Charlie  Murray,  at- 
tracted large  audiences  at  the  State  and  kept 
them  laughing  all  the  time  they  were  in  the 
theatre,  which,  after  all,  is  a  good  comedy 
gauge.  Reade's  Hippodrome  had  unusually 
large  attendance  all  week  with  "Horseman 
cf  the  Plains,"  a  Mix  picture,  which  won 
added  response  from  the  public  on  account 
of  Mix'  personal  appearance  in  the  city. 
"Stand  and  Deliver,"  an  unusually  colorful 
and  romantic  picture,  pleased  large  audi- 
ences at  Keith's  East  105th  Street.  Loew's 
Park  did  well  with  a  first-run  neighborhood 
shewing  of  "Laugh,  Clown,  Laugh,"  one  of 
Chaney's  masterpieces.  "Wings,"  road  show 
attraction  at  the  Colonial,  continues  to  at- 
tract large  crowds,  although  it  is  now  in 
its  sixth  week.  It  will  be  continued.  The 
Oriental  had  a  good  week  with  "The  Rus- 
sian Revolution"  as  the  feature.  It's  inter- 
esting, instructive,  and  not  at  all  inflam- 
mable in  its  context. 

Neighborhood  houses  did  not  enjoy  the 
same  success  that  the  downtown  houses  did. 
'flic  majority  of  them  report  that  business 
was  normal — meaning  that  it  continues  to 
be  poor. 

"Name  the  Woman"  Will 
Be  a  May  Release 

"  N!arhe  the  Woman"  is  Columbia's  third 
May  release,  ready  for  exhibitors  on  May 
25. 


News  Reel  Resume 


Pa  the  News,  No.  43,  has  a  special  re- 
lease of  the  Kentucky  Derby.  The  four 
other  items  presented  by  this  reel  were: 
Colonial  pageant  at  Annapolis;  coast  de- 
fense guns  in  practice  at  Fort  Story,  Va. ; 
new  French  plane  which  will  try  Atlantic 
hop;  bridal  ceremonies  of  Seattle  girl  who 
married  Maharajah  of  Indore. 

No.  44  showed  snapshots  of  principals  of 
Mandell-McLarnin  bout;  Gov.  Smith  operat- 
ing a  linotype  machine  and  doing  other 
press  work;  the  first  gorilla  born  in  cap- 
tivity in  Germany;  the  young  Nebraska 
boy  who  has  won  fame  because  of  his 
smoking  proclivities  at  the  age  of  three; 
King  George  installing  Knights  of  the 
Bath;  Coolidge  speaking  at  academy  cele- 
bration; little  King  Mahai  inspecting  his 
soldiers  at  Bucharest;  Navy  pilots  in  play 
in  the  clouds  above  Honolulu. 

Issue  No.  85  of  Paramount  News  con- 
tained views  of  the  Prince  of  Wales 
presenting  golf  trophy  to  Walter  Hagen ; 
pageant  marks  commemoration  of  colonial 
days  at  Annapolis;  anti-aircraft,  batteries 
of  Fort  Totten,  N.  Y.,  show  their  power; 
Tom  Heeney  and  Gene  Tunney  in  training; 
monument  honoring  Nungesser,  Coli  and 
Lindbergh  unveiled  in  Paris;  a  dizzy  drive 
for  auto  speedsters;  planes  bombing  bal- 
loon at  Fort  Crockett,  Texas ;  the  Kentucky 
Derby. 

No.  86  told  of  the  huge  oil  lire  at  Mid- 
land, Texas;  30-year-old  Chicago  mother 
who  established  new  swimming  endurance 
mark;  Birmingham  workmen  clean  25-year- 
old  statue;  Queen  Mary  dedicating  English 
hospital;  Chinese  diplomat  arrives  in  N.  Y. ; 
Vienna's  workers  march;  new  lion  cubs  at 
(lay's  Farm;  Coolidge  at  anniversary  cele- 
bration of  the  Philips  Academy;  200,000 
Roumanian  peasants  in  demonstration 
against  reigning  government;  airmen  in 
thrilling  maneuvers  over  Washington,  D.  C. 

In  M-G-M  News,  Vol.  1,  No.  80,  were 
scenes  showing  the  parade  of  crack  British 
troops  before  King  George;  anti-aircraft 
guns  in  action;  triplet  sons,  wiio  look  alike; 
memorial  for  airmen  unveiled  in  Paris; 
Japanese  war  canoes  in  stirring  regatta; 
baby  squirrel  being  fed  from  a  bottle; 
Walter  Hagen  and  the  Prince  of  Wales; 
airplane  flight  around  the  summit  of  Mount 
McKinley;  girls  join  the  Fascisti  and  drill 
before  Mussolini. 

No.  81  gave  accounts  of  Joie  Ray's  come- 
back in  marathon  run;  Hagen  winning  be- 
fore the  Prince  of  Wales;  flower  festival  in 
San  Jose,  Cal. ;  Mexican  riders  in  exhibi- 
tion before  President  Calles;  society  girls, 
frolicing  on  the  beach  at  Waikiki;  Mr.  and 
Mis.  Coolidge  at  Sesquicentennial  celebra- 
tion of  Philips  Academy;  the  Kentucky 
Derby;  Japan  honoring  the  Mikado's  birth- 
day. 

Vol.  9,  No.  67,  of  Fox  News,  included  in 
its  contents  the  celebration  of  Tutuila, 
South  Sea  Isle,  on  the  anniversary  of  com- 
ing under  the  protection  of  the  F.  S.; 
Lindbergh's  plane  dismantled  for  museum; 
an  animal  novelty;  the  Bremen  crew  ac- 
claimed in  Chicago  and  Milwaukee;  the 
tallest  bridge  in  the  world  over  the  Snake 
River  Canyon  in  Idaho;  boy  wins  title  of 
tumbling  champ;  herds  of  Angora  goats  in 
Oregon;  Spain's  entry  into  beauty  show  to. 


M  a  v    2  6  .    /  9  2  8 


178? 


Opinions  on  Pictures 


i        ,  — 

The  Yellow  Lily 

Attractive  Shots — lint  Story  is  Weak 

(  I\r\ irucil  1>>   Laurence  Uriel) 

IT  seems  to  lie  quite  ;i  task  to  find  ;i  story 
measuring  up  to  Billie  Dove's  stature  as 
an  actress.  This  star  has  talent  which  has 
been  displayed  upon  occasion-,  l>u;  for  the 
most  part  she  is  allowed  to  see  it  buried  in 
plots  which  could  he  interpreted  by  one  en- 
dowed with  half  her  ability.  Still  the  girl 
has  that  beauty.  And  no  matter  how  her 
stories  go  over  you  can't  deny  that  she  can 
decorate  them. 

The  present  story  is  one  of  those  royal 
doo-dads — which  has  the  Glynish  glamour 
or  the  tints  of  a  (Iraustarkian  background. 
And  into  its  plot  appears  an  Hungarian 
archduke  whose  game  is  women.  He  sheiks 
around  until  he  is  captivated  by  the  belle 
of  a  village,  and  alter  a  hit  of  by-play  with 
pistols  the  story  ends  with  the  customary 
fadeout.  It  is  neatly  staged  and  the  sett- 
ings are  truly  picturesque.  So  are  the  cos- 
tumes. 

The  story  tries  to  be  sophisticated,  and 
had  it  been  produced  in  Germany  it  might 
have  carried  a  kick  at  that.  But  fear  of 
censorship  has  kept  it  within  bounds  and 
so  it  happens  to  be  just  an  ordinary  film, 
("live  Brook  makes  a  good  appearance  and 
the  others  are  competent. 

Drawing  Power:  Satisfactory  for  neigh- 
borhood houses  and  all  other  types.  Exploi- 
tation Angles:  Play  up  star  and  her  beauty. 
Tease  the  title.  Bill  as  romance  of  court 
life. 

Produced  and  distributed  by  First  Na- 
tional. Length,  six  reels.  Released,  May  20, 
1928.  The  Cast:  Billie  Dove,  Clive  Brook, 
(iustav  von  Scyffertitz,  .Marc  MacDermot t , 
Kugenie  Besserer,  Nicholas  Soussanin,  .Jane 
Winton,  Charles  Puffy.  Director,  Alexander 
Korda. 


The  Devil's  Skipper 

A  Strong  Narrative 
(Reviewed  by  Raymond  Ganly) 

T  T  i-  not  often  that  roles  are  as  strongly 
*  portrayed  as  is  Belle  Bennett's  playing 
of  a  woman  skipper  of  a  slave  ship.  Xor 
does  the  average  story  of  the  sea  hold  forth 
as  many  powerful  situations  as  does  this 
•lack  London  tale,  an  adaptation  of  hi- 
"  Demetrious  Contos. "  With  power  lurking 
in  her  performance  and  the  burden  of  the 
picture  resting  on  her  shoulder.-,  the  pro- 
duction drives  home  because  of  Miss  Ben- 
nett's meritorious  and  straightforward 
characterization. 

■Jack  London's  is  a  good  name  to  feature 
prominently  in  the  hilling.  His  realistic 
knack  of  writing  has  brought  him  thou- 
sands of  admirers.  In  this  story  the  motif 
is  the  problem  of  a  woman  commander  of 
a  hell  ship  planning  to  revenge  herself  upon 
her  husband.  Having  come  on  board  her 
ship  presumably  to  inspect  her  cargo  of 
slaves,  the  man  and  his  daughter  find  them- 
selves iM  the  power  of  the  woman,  who 
offers  the  girl  to  the  crew  while  the  father, 
a  captive,  watches  helplessly.  With  a  surge 
the  drama  bursts  over  the  woman  when  she 


finds  that  the  girl  is  her  child.  Seeking  to 
save  her  from  one  id'  the  sailors  she  is 
stabbed.  Dying  she  sees  her  daughter  and 
husband  being  rowed  ashore  to  future  hap- 
piness. 

To  achieve  a  strong  vigor  would  have 
meant  better  direction  than  John  (!.  Adolli 
has  turned  in.  As  it  is  the  story  with  its 
powerful  theme  is  but  rarely  colored  with 
forceful  directional  touches.  Montagu 
Love  stands  above  the  supporting  cast  very 
prominent  ly. 

Drawing   Power:     Should    draw    in  all 

house-.  Exploitation  Angles:    One  of  y  • 

best  bets  is  the  author's  name.  Feature 
Miss  Bennett  and  Love. 

THEME:  Drama  of  a  mother,  who  was 
tricked  by  her  husband  and  sold  to  a  slave 
ship,  leaving  behind  a  child  whom  she 
thought  dead.  Placed  in  a  position  to  re- 
venge herself  upon  the  man,  she  is  about 
to  give  his  girl  to  her  rowdy  crew  when  she 
learns  that  the  victim  is  her  own  flesh  and 
blood.  She  is  stabbed  while  saving  her  from 
one  of  the  sailors  and  later  dies. 

Produced  and  distributed  by  First  Na- 
tional. Released,  Feb.  1, 1928.  Length,  5,510 
feet.  The  Cast:  Belle  Bennett,  Montagu 
Love,  Mary  McAllister,  Cullen  Landis,  Gino 
Corrado,  G.  Raymond  Nye,  Pat  llartigan, 
Adolph  Millar,  Phillip  Sleeman,  Frank 
Leigh.  Adaptation  of  London  story  by  .John 
Francis  Natteford.    Director  (i.  Adolti. 

The  50-50  Girl 

Bebe  Is  Good,  Hut  Meeds  Hotter  Stuff 
( Review <-<l  by  Laurence  Rcicl) 

HP  HIS  isn't  a  bad  little  comedy  as  come- 
'  dies  go.  It  has  a  slight  idea  and  does 
present  a  few  laughs  here  and  there.  But  in 
the  main  the  laughter  is  tucked  away  in 
moth-eaten  situations.  The  plot  itself  is 
quite  provocative  of  interest — in  that  it 
exploits  a  girl  who  thinks  she  can  do  a 
man's  job — and  get  away  with  it.  So  meet- 
ing her  man,  they  exchange  places — and 
what  follows  gives  Bebe  Daniels  the  oppor- 
tunity to  release  some  laughs.  Anyway,  she 
injects  enough  spirit  and  abandon  into  her 
characterization,  and  makes  things  hum. 
The  star  give-  a  great  performance,  hut  she 
really  should  have  bigger  and  better  stories. 

It  isn't  a  picture  which  will  lose  her  any 
of  her  following.  And  she  gives  the  pari 
enough  shading  to  make  it  interesting.  The 
romance  is  properly  developed,  and  the  girl, 
sadder  and  wiser  over  her  experience  is 
willing  to  settle  down  and  play  the  woman. 
•James  Hall  does  some  creditable  acting, 
though  his  opportunities  are  limited  like 
Bebe's.  The  piece  i-  staged  in  a  titling 
manner. 

Drawing  Power:  Title  i-  alluring.  And 
star  has  a  public.  Okay  for  average  houses 
or  first  runs  surrounded  by  strong  program. 
Exploitation  Angles:  Tease  the  title  and 
exploit  the  desire  of  woman  to  do  man's 
work  in  this  modern  era.    Play  up  star. 

Produced  and  distributed  by  Paramount. 
Length,  six  reel-.  Released,  Ma\  12,  L928. 
The  Cast:  Bebe  Daniels,  James' Hall,  Wil- 
liam Au>tin,  .Johnnie  Morris.  Director. 
Clarence  Badger. 


Wilful  Youth 

Good  independent  Production 
(Reviewed  b>  Raymond  Ganlj  ) 

rP  I  IF  -um  of  entertainment  in  I  he  story 
*  of  "Wilful  Youth''  is  a  pleasing  one. 
Laid  in  a  lumber  camp  and  with  the  natural 
setting  that  such  a  locale  offers,  the  story 
is  so  laid  out  by  Director  Dallas  M.  Fitz- 
gerald that  it  holds  the  interest,  even  in  its 
most  climatic  parts  where  generally  a  story 
is  either  muffed  or  played  with  a  winning 
hand.  Kenneth  Harlan  and  Edna  Murphy 
are  the  leads  and  in  their  respective  roles 
they  play  restrainedly  and  with  no  obvious 
shortcomings. 

In  the  story  you  have  an  older  brother 
who  does  his  best  to  implicate  his  younger 
brother  in  a  murder.  A  tragic  figure,  that 
of  a  wronged  girl,  wanders  throughout  the 
first  portion  of  the  tale  but  is  killed  off  un- 
der circumstances  which  point  to  the 
younger  brother  as  responsible  for  the 
crime.  The  actors  make  their  problems  very 
real  so  that  the  studio  atmosphere  of  make 
believe  is  not  in  evidence  to  the  degree  it 
is  present  in  the  average  independent  pro- 
duction. 

A  good  attraction  for  the  majority  of 
houses. 

Drawing  Power:  Okay  for  second  run 
and  neighborhood  trade  or  for  house-  where 
vaudeville  forms  part  of  the  program.  Ex- 
ploitation Angles:  Concentrate  on  the  two 
leads  and  the  lumber  camp  location. 

THEME:  Younger  brother  of  a  mil- 
lionaire lumber  king,  deprived  of  his  share 
in  the  father's  fortune  because  of  the  elder 
brother's  double  dealing,  is  wrongfully  ac- 
cused of  killing  a  girl,  whose  death  is  really 
due  to  the  rascally  elder  brother.  On  the 
night  of  the  killing,  however,  the  accused 
had  been  with  his  fiance  and  she  proves  his 
innocence  and  implicates  the  elder  brother 
as  the  guilty  party.  The  murderer  commits 
suicide  leaving  the  road  to  happiness  open 
to  the  two. 

Produced  by  Dallas  M.  Fitzgerald.  Dis- 
tributed by  Peerless  Pictures  (S.  P.)  Re- 
leased, December,  1927.  Length,  5,800  Eeet. 
The  Cast:  K.  •nneth  Harlan,  Edna  Murphy, 
.Jack  Richardson,  Walter  Perry,  James 
Aubrey,  James  Florcy,  Kugenie  Forde,  Ar- 
thur Morrison.  Story  by  Edith  S.  Tapper. 
Continuity  by  Ada  Mc  Quill  an  and  Gladys 
Cordon.  Director,  Dallas  M.  Fitzgerald. 

"Old  Wives  Who  Knew" 

(Fox — Two  Reels! 
(Reviewed  by  Raymond  Gaul)  1 

THKRL'S  a  deal  of  comedy  in  most  of  the 
sequences  of  this  short  subject.  Hallam 
Cooky,  Jimmy  Finlayson  and  Anita  Garvin  are 
enabled  to  place  some  laughs  because  of  the  ma- 
terial at  hand.  The  cock-and-bull  story  that 
Cooley  tells  bis  wife  after  imbibing  freely  at 
a  party  is  amusing  as  well  as  ludicrous. 

He  sixes  various  reasons  why  his  wife  lias 
found  him  in  a  slightly  lit  condition.  The  tale  of 
bandits  and  alluring  Oriental  maidens  beguiles 
her  for  a  while,  but  at  recurring  intervals  she 
becomes  suspicious,  which  suspicions  the  hubby 
has  to  dispel  by  adding  another  sequel  to  the 
story.  By  the  time  be  lias  finished,  the  talc  lias 
grown  into  a  mountainous  concoction  of  fibs. 
A  good  laugh  number. 


1788 


Motion    Picture  News 


Something  Always 
Happens 

Mystery  Melodrama — Moderately 
Interesting 
(Reviewed  by  Laurence  Reid) 

ONE  can't  complain  over  Esther  Ral- 
ston's  newest  picture.  Built  on  a 
mystery  angle,  naturally  it  goes  melodra- 
matic. And  as  things  shape  up  it  comes 
through  as  plenty  good  enough.  The  idea 
bobs  up  around  the  efforts  of  a  youth  to 
tame  his  sweetheart  who  develops  an  ex- 
citement complex.  The  girl  just  craves  one 
thrill  after  another.  So  in  the  hopes  of 
curing  her  the  boy  resorts  to  much  prac- 
tical joking.  To  keep  the  thing  on  the 
move  and  kicking  with  suspense  a  real 
crook  enters  the  story.  From  his  entrance 
and  through  the  finish  the  action  stirs  up 
plenty  of  adventure  in  a  typically  melo- 
dramatic manner. 

The  background  is  the  English  country- 
side, and  the  director  has  captured  the 
environs  of  Hollywood  to  make  them  look 
genuinely  atmospheric.  To  explain  the 
background  the  hero  is  a  member  of  an 
English  family — and  his  fiancee  is  an 
American  girl  visiting  his  parents. 

It  is  packed  full  of  incident  and  never 
allows  itself  to  become  duly  serious.  In- 
deed, the  director  has  modeled  it  along  sa- 
tirical lines.  And  thus  saves  it  from  becom- 
ing one  of  those  things.  Miss  Ralston 's 
beauty  is  charmingly  set  off — and  her  talent 
is  0  K  too.  Others  who  help  the  picture  are 
Sojin  and  Neil  Hamilton. 

Drawing  Power:  Good  for  first  runs  and 
first  class  houses.  Would  be  suitable  for 
any  type  of  theatre.  Exploitation  Angles: 
Would  tease  the  title.  Feature  beauty  of 
star.  Bill  as  adventure  story  of  girl  seek- 
ing thrills.  Feature  Neil  Hamilton. 

THEME:  Comedy-drama  of  adventurous 
girl  who  is  tamed  by  her  fiance. 

Produced  and  distributed  by  Paramount. 
Length,  4,792  feet.  Released,  March  24, 
1928.  Cast:  Esther  Ralston,  Neil  Hamil- 
ton, Sojin,  Roscoe  Karns,  Lawrence  Grant. 
Director,  Frank  Tuttle. 


A  Thief  in  the  Dark 

Thrilling  Crook  Play 
(Reviewed  by  Chester  J.  Smith) 

THIS  Fox  production  of  crooks  and  mys- 
ticism falls  just  short  of  being  a  really 
good  photoplay,  one  out  of  the  ordinary. 
As  it  is  it  holds  the  interest  fairly  well 
throughout,  though  it  is  permitted  to  drag 
a  little  here  and  there.  Its  ultimate  out- 
come is  also  a  little  bit  too  obvious  for  a 
play  of  the  type. 

It  is  good  entertainment,  however,  with 
enough  of  romance  and  comedy  mixed  with 
the  more  thrilling  action  to  make  it  appeal- 
ing to  almost  any  audience.  The  story  has 
to  do  with  a  band  of  circus  crooks,  of  which 
Professor  Zeno,  a  mystic,  is  the  master 
mind  In  his  seances  he  gets  information 
from  his  subjects  that  reveals  to  him  the 
hiding  place  of  valuables  and  then  he  details 
one  of  his  crooks  to  the  job  of  bringing  in 
the  loot. 

The  big  haul  is  to  be  made  at  the  man- 
sion of  an  eccentric  old  collector  of  rare 
jewels,  whose  beautiful  granddaughter  falls 
in  love  with  the  newest  recruit  in  the  crook 
band.  The  latter  relents  after  his  first  job 
and  turns  hero  by  exposing  Zeno  as  the 
murderer  of  the  girl's  grandfather.  There 


are  mysterious  passageways  and  trick  doors 
in  the  house  of  the  jewel  collector  which 
add  to  the  tenseness  of  the  action  as  the 
story  progresses. 

The  principal  roles  are  in  the  hands  of 
Michael  Vavitch,  as  Professor  Zeno;  Doris 
Hill,  as  the  girl,  George  Meeker  as  the  re- 
pentant young  crook  and  Noah  Young,  as 
Monk,  another  of  the  crook  band.  All  of 
them  do  their  work  acceptably. 

Drawing  Power:  It  is  the  type  of  story 
that  has  a  popular  appeal  and  it  should  do 
better  than  the  average  program  picture. 
Exploitation  Angles:  The  expose  of  fake 
spiritualism;  the  circus  sideshow  atmos- 
phere and  the  general  tieups  suggested  in 
the  press  sheet. 

THEME:  Mystery  drama  of  mystic 
leader  of  circus  crooks  whose  crime  of  mur- 
der is  revealed  by  one  of  his  young  hench- 
men who  has  fallen  in  love  with  the  grand- 
daughter of  the  murdered  man. 

Produced  and  distributed  by  Fox  Film 
Corporation.  Length,  5,937  feet.  Released, 
May  20,  1928.  The  Cast:  George  Meeker, 
Doris  Hill,  Gwen  Lee,  Marjorie  Beebe, 
Erville  Alderson,  Michael  Vavitch,  Noah 
Young,  C.  M.  Belcher,  Raymond  Turner, 
James  Mason,  Yorke  Sherwood,  Frank  Rice, 
Tom  McGuire.  Director,  Albert  Ray.  Story 
by  Albert  Ray  and  Kenneth  Hawks.  Con- 
tinuity by  C.  Graham  Baker. 


Home  Made 

Fairly  Good  Comedy 

(Reviewed  by  Raymond  Ganly) 

AS  a  small-town  Johnny  with  nerve  and 
ability  to  get  ahead,  Johnny  Hines, 
assimilates  some  fairly  good  comedy.  Al- 
ways a  pleasing  personality,  the  comedian 
is  handicapped  to  some  extent  because  of 
a  dearth  of  laughable  gags.  So  instead  of 
the  usual  adjectives  of  praise  generally  ap- 
plied to  a  Hines  vehicle,  this  reporter 
must  fall  back  on  those  of  a  less  optimistic 
nature. 

Johnny  arrives  in  the  big  city  full  of  en- 
thusiasm and  a  desire  to  establish  his 
mother's  home-made  jam  as  the  best  on  the 
market.  Before  he  can  make  any  headway 
in  his  endeavors  he  must  bring  into  service 
an  unlimited  supply  of  gall  and  nerve. 
There  are  reasons  for  slightly  uproarious 
guffaws  now  and  then,  but  these  intervals 
of  merriment  do  not  come  often  enough.  In 
the  wake  of  these  gags  are  moments  of 
dulness  which  occur  with  too  great  a  fre- 
quency. But  whenever  Hines  has  a  chance 
at  some  comedy,  he  always  comes  across. 

A  feature  for  the  houses  daily  changing 
their  programs. 

Drawing  Power:  Fairly  good.  Exploita- 
tion Angles:  A  first-rate  assortment  of  ex- 
ploitation ideas  are  available  in  the  press 
sheet. 

THEME:  Comedy  of  a  small-town  boy 
with  nerve,  who  comes  to  the  big  city  and 
establishes  his  mother's  home-made  jam  as 
a  quick-selling  product.  In  reaching  this 
successful  peak,  he  also  wins  a  charming 
girl  and  makes  the  name  of  the  jam  famous 
all  over  the  country. 

Produced  by  C.  C.  Burr.  Distributed  by 
First  National.  Released  Nov.  20,  1927. 
Length,  0,524  feet.  The  Cast:  Johnny  Hines, 
Marjorie  Daw,  Edmund  Breese,  Maud  Tur- 
ner Gordon,  Margaret  Seddon,  De  Witt 
Jennings,  Charles  Gerard.  Story  by  C.  B. 
Carrington.  Titles  by  Paul  Peres.  Director, 
Charles  Hines. 


Honor  Bound 

Slow-Moving  and  Not  Much  to  It 
(Reviewed  by  Laurence  Reid) 

NOT  so  much  can  be  said  toward  recom- 
mending this  picture.  It  has  a  story 
which  has  seen  considerable  service  on  the 
screen — and  here  it  doesn't  capture  any 
interest  beyond  the  characterization.  Es- 
telle  Taylor  has  the  principal  part  and  does 
wonders  by  it.  She  succeeds  in  winning  at- 
tention anyway,  even  though  she  hasn't 
many  opportunities.  The  director  has 
brought  the  players  to  the  fore  here  and 
made  them  do  their  stuff.  And  he  has  cre- 
ated some  good  effects  with  the  photog- 
raphy, and  again  in  the  whipping  scenes. 

The  idea  exploits  the  "sacrifice"  motif. 
A  young  spouse  accidentally  kills  her  hus- 
band. Since  she  has  hated  him  things  look 
extremely  black  for  her  until  a  self-sacrific- 
ing youth  (much  in  love  with  her)  assumes 
the  blame  for  the  crime  and  goes  to  prison. 
He  is  bound  over  by  the  State  to  a  coal- 
mine owner.  And  the  highlights  of  the  ac- 
tion feature  him  being  beaten  and  flogged. 
The  heroine,  having  moved  near  the  camp, 
gets  revenge  eventually  on  the  prison  boss 
by  beating  him.  The  story  has  a  counter- 
plot and  it  does  become  somewhat  compli- 
cated. But  all  ends  well. 

As  mentioned  above  the  acting  here  is 
the  whole  thing.  It  builds  none  to  well  and 
never  leaves  its  story-book  atmosphere. 

Drawing  Power:  Suitable  for  program 
houses.  Exploitation  Angles :  Play  up  cast, 
featuring  Miss  Taylor  and  George  O'Brien 
and  Tom  Santschi,  one  of  the  oldest  actors 
in  point  of  service  on  the  screen.  Bill  as 
story  of  love  and  self-sacrifice. 

Produced  and  distributed  bv  Fox  Films. 
Length,  0,188  feet,  Released,  May  0,  1928. 
The  Cast:  Estelle  Taylor,  George  O'Brien, 
Tom  Santschi,  Leila  Hyams,  Frank  Cooley, 
Sam  DeGrasse,  Al  Hart.  Director,  Alfred 
E.  Green. 


"Jack  and  Jilted" 
(Fox-Imperial — Two  Reels) 
[Reviewed  by  Chester  J.  Smith) 

IF  one  can  see  the  humor  in  the  smashing  of 
eggs  all  over  the  countenances  of  every  mem- 
ber of  the  cast,  as  well  as  the  features  of  a  few 
extras  because  of  the  abundance  of  eggs,  then 
this  is  a  real  riotous  comedy.  It  will  probably 
be  about  a  fifty-fifty  proposition  with  neighbor- 
hood audiences ;  it  will  set  half  of  them  laugh- 
ing and  will  nauseate  the  other  half  to  the 
point  where  they  will  probably  leave  the  theatre. 

It  certainly  is  not  pleasing  to  see  a  series 
of  closeups  of  eggs  spattered  over  faces  and 
clothing  or  of  two  men  sitting  in  a  Pullman 
train  slapping  each  other  in  the  face  with  eggs. 
That  is  the  entire  element  of  comedy  in  this 
two-reeler  and  the  setting  is  in  a  Pullman  car, 
where  dozens  and  dozens  of  eggs  are  hurled 
about.  It  is  a  fair  enough  story  up  to  the  point 
where  they  get  to  hurling  the  eggs,  but  from 
then  on  it  is  fairly  disgusting.  The  cast  is  made 
up  of  Pat  Cunning,  Marjorie  King.Harry  Dun- 
kinson,  Dorothea  Wolbert,  Bud  Jamison,  Nick 
Copeland  and  Eddie  McPhail. 


"America's  Little  Lamb" 
(Fox— One  Reel) 

SHEEP  herding  in  the  Western  part  of  the 
United  States  is  shown  in  this  Variety  re- 
lease, of  more-than-the-average  interest.  Driv- 
ing the  flocks  to  new  grazing  grounds,  the  intel- 
ligent work  of  the  shepherd  dogs,  shearing  the 
sheep — the  items  reveal  illuminating  points  of 
the  sheep  raising  industry.  Not  merely  educa- 
tional but  interesting  is  this  Variety.  Good  for 
all  programs.— RAYMOND  GANLY. 


M  a  y    2  6 


1  9  2  8 


1780 


The  Blue  Danube 

Just  a  Tidbit  ttf  Romance — That's  All 

(Ileviewed  by  Laurence  Rcid) 

THE  title  decora  ting  this  picture  indi- 
cates that  it  might  carry  the  swing  and 
rhythm  and  movement  of  Strauss'  immor- 
tal waltz.  But  the  comparison  ends  with 
the  monicker.  It  just  shapes  up  as  a  senti- 
mental excursion  involving  a  love  triangle 
— and  aside  from  some  attractive  shots  and 
some  creditable  acting  it  has  nothing  to 
place  it  in  a  select  circle. 

The  story  plods  along,  obviously,  lack- 
ing any  punch  to  keep  one  interested  after 
the  romantic  interludes.  The  gist  of  it  car- 
ries a  young  baron  away  to  war  leaving  his 
sweetheart  pilling  for  him.  A  cripple,  COD 
ducting  a  hopeless  love  for  the  girl,  endeav- 
ors to  double-cross  the  more  personable 
youth.  He  is  successful  for  a  time  and  then 
l'ades  out  of  the  romance  and  the  picture. 

Leatrice  Joy  as  the  heroine  acts  with 
fine  spirit  which  is  tempered  with  pathos. 
But  she  deserves  a  good  break  after  a  long 
season  of  mediocre  films.  Nils  Asther  looks 
well  in  an  Austrian  uniform  and  Joseph 
Schihlkraut  makes  the  other  character  sinis- 
ter enough.  It's  just  a  moving  picture  for 
average  audiences. 

Drawing  Power:  Title  has  possibilities. 
Also  pliers.  Suitable  for  program  houses. 
Exploitation  Angles:  Feature  title  and  use 
excerpts  of  melody  for  musical  accompani- 
ment.  Feature  three  leading  players. 

THEME:  Romantic  drama  of  lovers 
separated  by  war  with  sinister  figure  en- 
deavoring to  steal  the  girl  away  from  more 
attractive  rival. 

Produced  by  De  Mi  lie.  Distributed  by 
Pathe.  Length,  7  reels.  Released,  Mar.  11, 
L928.  The  Cast:  Leu  trice  Joy,  Joseph 
Schihlkraut,  Nils  Asther,  May  Robson, 
Seena  Owen,  Albert  Gran,  Frank  Reicher. 


"Rah,  Rah,  Rah" 
(Educational — -Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

A CLEVER  comedienne,  Dorothy  Devore 
fares  very  well  in  her  latest  comedy  for 
Educational  which  was  written  and  directed  by 
Norman  Taurog.  Playing  a  frivolous  college 
freshie,  she  has  many  opportunities  for  some 
good  work  in  scenes  where  the  sweet  seniors 
are  hazing  her.  They  place  crabs,  lobsters  and 
toads  in  her  bed  at  retiring-time,  and,  the  fun 
consists  in  the  reactions  of  whichever  individual 
the  mollusks  nip;  it  is  good  stuff.  The  hefty 
Babe  London  has  one  of  the  principal  support- 
ing roles  and,  with  Wallace  Lupino  and  Jack 
Miller,  does  some  of  the  best  comedy  bits  in  this 
particular  subject.  Lupino  gives  one  of  his 
woman  interpretations  and  is  extremely  effec- 
tive. 

Another  occasion  for  fun  is  bad  in  a  basket 
ball  game  in  which,  however,  the  ancient  gag 
of  having  a  person  perilously  balanced  atop  a 
flagpole  is  intnxluced  for  another  attempt  to  net 
a  few  chuckles.  But  there  is  really  little  to 
criticize  in  this  comedy  as  for  the  most  part  it 
succeeds  in  its  mission  of  creating  laughter. 
The  title  writer  also  has  bright  efforts  to  display. 


"The  Speed  Sheik" 
(Universal — Two  Reels) 
I  Reviewed  by  George  J.  Reddyl 

THIS  two  reel  comedy  starring  Arthur  Lake 
offers  only  a  fair  amount  of  laughs,  de- 
pending mostly  for  its  real  punch  on  a  more  or 
less  thrilling  cross-country  automobile  race, 
which  in  a  measure  serves  to  counterbalance  the 
lack  of  humor. 

The  youthful  comedian  this  time,  is  intent 
upon  winning  an  auto  race  from  his  rival,  for 
Mary  the  girl  he  adores  has  promised  to  marry 


the  victor.  As  everything  is  fair  in  love  and 
war,  the  contestants  pull  many  daring  stunts 
during  the  course  of  the  race,  in  an  endeavor  to 
eliminate  each  other.  In  a  last  desperate  effort 
to  wreck  Arthur's  speed  bus,  the  rival  throws  a 
hand  grenade,  which  bounces  back  into  his  own 
car  and  explodes,  leaving  Arthur  undisputed 
winner  of  the  race  and  the  girl.  This  release 
will  furnish  average  entertainment  for  any  type 
of  audience. 


"Who's  Lyin'?" 
(Educational — Two  Reels) 

(Reviewed  by  Raymond  Ganly  I 

F>  DUCATIONAL  could  have  a  good  comedy 
j  team  in  Ceorge  Davis  and  Monty  Collins 
if  they  were  surrounded  with  clever  gags  and 
a  better  type  of  comedy  than  "Who's  Lyin'  ?" 
has.  In  judging  this  laugh  effort  one  cannot 
but  note  that  it  consists  mainly  of  an  idea  that 
is  really  falling  apart  with  old  age,  cinematical- 
ly  speaking.  The  idea  referred  to  is  having 
a  few  lions  or  other  jungle  cats  slinking  in 
and  out  of  the  scenes  and  terrifying  the  various 
principals  of  the  play.  Lions  in  comedies  have 
been  chasing  comedians  for  about  ten  years,  or 
whatever  time  it  was  when  "Roaring  Lions" 
and  similar  comedies  first  made  their  appear- 
ance. 

Both  of  the  co-starring  players  have  ability, 
but  their  chances  to  display  the  same  come 
rarely.  The  scene  of  their  activities  lies  in  a 
hotel  in  which  is  also  stopping  an  Indian  prince 
with  an  attractive  wife.  The  Indian  entertains 
suspicions  that  the  two  are  intimate  with  the 
lady  and  as  their  respective  suites,  are  separated 
by  the  bath  there  are  several  occasions  when 
it  does  look  as  if  his  suspicions  are  justified. 
After  a  time  escaped  lions  make  their  appear- 
ance and  are  a  source  of  terror  to  all  concerned. 

Directed  by  Stephen  Roberts  the  comedy  also 
has  in  supporting  roles  Betty  Boyd,  Robert 
Graves,  Eva  Thatcher  and  Ray  Turner. 


"The  Palace  of  Honey" 
( M-G-M-Uf a — One  Reel) 

A CLOSE-UP  of  one  of  nature's  orderliest 
creations — a  bee  hive — forms  the  very  in- 
teresting theme  of  this  Ufa  short  subject.  For 
sustained  and  well-balanced  interest,  the  reel, 
is  a  winner.  One  of  the  best  of  the  Oddities 
releases. 

The  activities  of  the  hive  are  all  caught 
under  the  microscope.  The  queen,  the  center 
of  the  hive  is  shown.  The  brood-cells  and  the 
honey-cells  are  also  given  an  intimate  study. 
The  amazing  capacity  for  work  of  these  winged 
insects  is  brought  out  in  the  multiform  pro- 
cessions of  the  bees  searching  for  and  storing 
honey,  attending  their  queen,  defending  their 
hive  from  attack.  One  scene  visualizes  a  lone 
bee  trying  to  put  up  a  defense  against  a  num- 
ber of  attacking  ants.  The  bee  fights  a  losing 
battle  and  is  eaten  alive  before  the  camera's 
all-watching  eye.  There  are  many  other  items 
as  compelling  and  as  unusual. — RAYMOND 
GANLY. 


•  Tokens  of  Manhood" 

(M-G-M-Ufa— One  Reel) 

THE  makers  of  the  painstaking  and  educa- 
tional Ufa  Oddities  journeyed  down  to  the 
uncivilized  regions  of  the  South  American  con- 
tinent to  obtain  at  first  hand  glimpses  of  a  bar- 
barous and  superstitious  rite  practiced  by  the 
savages.  Reaching  maturity,  the  youths  of  the 
tribe  are  initiated  into  manhood.  Preceded  by 
a  score  of  their  fellows  who  make  weird  noises 
the  youths  enter  the  place  of  the  initiation  from 
which  all  females  are  barred.  Fierce  and  un- 
diminished noise  is  made  which  the  women  be- 
lieve to  be  the  voice  of  the  evil  spirit  making 
known  his  wishes.  After  the  initiation  rites 
the  noise  ceases,  the  youths,  now  men,  make 
merry  with  the  women  folk  and  strong  liquor  is 
taken  in  generous  quantities.  The  reel  is  in- 
teresting —RAYMOND  GANLY. 


"Their  Purple  Moment" 
(M-G-M-Roach — Two  Reels) 
(Reviewed  by  Raymond  Ganly) 

WHAT  appears  to  be  the  best  comedy  team 
in  present-day  short  subjects — Stan 
Laurel  and  Oliver  Hardy— appear  in  this  new 
Hal  Roach  comedy,  invested  with  an  amazing 
amount  of  laughter  and  replete  with  really 
funny  happenings.  Is  it  as  good  as  "The 
Finishing  Touch"  and  that  other  laughable  af- 
fair in  which  they  were  washing-machine 
salesmen?  No,  not  quite  as  good.  But  even 
when  this  pair  is  offered  an  average  assortment 
of  gags  they  give  vent  to  a  humor  far  above 
the  ordinary  comedies. 

Imagine  the  calamity  in  which  these  two 
find  themselves.  They  possess  wives  who  take- 
all  their  salaries,  but  on  the  sly  Laurel  saves 
quite  an  amount.  The  two  of  them  arc  saving 
up  for  a  whirl  of  pleasure  and  so  this  day 
they  venture  out,  Stan  believing  his  wallet  con- 
tains his  money  horde.  They  fall  in  with  two 
girls  and  adjoin  to  an  expensive  restaurant 
where  they  order  liberally  from  the  menu. 
After  treating  royally,  Stan  looks  into  his 
wallet  and  discovers  his  wife  has  purloined  his 
bills  and  substituted  cigar  store  coupons.  Fol- 
lows a  wild  time,  the  two  trying  to  escape  pay- 
ment of  the  check  and  the  hilarity  receives  a 
further  impetus  when  the  two  wives  arrive, 
having  been  informed  of  their  husbands'  pbilan- 
derings. 

Laurel  is  a  dandy  comedian ;  in  this  comedy 
he  fares  better  than  does  Hardy.  Laurel  is 
subjected  to  a  long  close-up  showing  his  be- 
wilderment and  consternation  when  he  finds 
out  what  is  in  his  wallet.  The  comedy  benefits 
from  a  repetition  of  one  gag— that  of  a  waiter 
continually  falling  over  Laurel.  Much  of  it  is 
slapstick  but  it  is  effective. 


•The  Iron  Code" 
(Universal — Two  Reels) 
(Reviewed  by  George  J.  Reddy) 

ALTHOUGH  this  two-reel  featurette  star- 
ring Jack  Perrin,  is  typical  of  the  usual 
Northwest  Mounted  tale  of  the  trails,  it  must 
be  credited  with  containing  enough  of  the  ele- 
ments of  hard-riding,  rough-and-tumble  fight- 
ing and  love  interest  to  make  it  a  welcome  in-  ■ 
cident  on  the  average  program. 

Bob  Frazer  (jack  Perrin),  of  the  Mounties. 
happilv  gallops  through  the  Canadian  wdds  to 
the  home  of  Marie  Chaudet.  whom  he  is  to 
marry.  Upon  his  arrival  there  he  learns  from' 
Marie's  father  that  she  has  been  kidnapped  by 
Wolfe  Baptiste,  a  ruthless  outlaw.  As  they  are 
starting  in  pursuit.  Bob  sees  the  flash  of  an 
M.  P.  signal  directing  him  to  capture  bank  rob- 
bers hiding  at  Indian  Gulch.  Torn  between 
love  and  duty.  Bob  sends  Marie's  father  to 
headquarters  for  help  in  seeking  her,  and  then 
departs  for  the  bandits'  rendezvous,  where  to  his 
surprise  he  finds  Baptiste,  holding  bis  sweet- 
heart prisoner.  An  exciting  chase  and  a  ter- 
rific fight  follow,  with  Bob  and  his  buddies 
from  headquarters  finally  overcoming  the  gang. 


"Pathe  Review  No.  22" 

(Path. — One  Reel) 

A THREE  subject  offering,  this  entertaining 
Review  contains:  "Maids  of  Java."  a  beau- 
tiful Pathecolor  presentation  in  which  dainty 
Javanese  maidens,  aspiring  to  become  temple 
dancers  undulate  rythmically :  "The  Legend  of 
the  Pekingese":  A  Strang  tale  of  the  ancient 
Chinese  legend,  the  love  of  the  lion  for  the  dog 
and  the  concession  to  love — the  hybrid  aristocrat. 
The  highlight  of  this  educational  reel  is  "Sahara 
the  Mystic,"  an  interesting  pictorial  of  the  ad- 
ventures of  Horace  D.  Ashton,  Fellow  of  the 
Royal  Geographical  S(X-iety  in  the  great  white 
wastes  of  Africa.  In  all  this  Pathe  Review  issue 
is  good  and  will  be  an  appreciated  tiller  on  an> 
program.-GEORGE  J.  REDDY. 


1790 


M  o  t  i  o  n    P  i  ct  u  r  e    New  s 


"Crazy  House" 
( M-G-M-Roach — Two  Reels) 
I  Revieived  by  Raymond  Ganly) 

A GOOD  "Our  Gang"  comedy  and  one  with 
which  to  provide  howls  for  almost  any 
type  of  audience.  Many  of  the  familiar  faces 
of  the  old  "gang"  have  disappeared ;  in  fact, 
a  new  "gang"  is  fast  becoming  a  reality.  But 
as  all  these  clever  little  children  are  entertain- 
ing to  the  extreme,  it  matters  little  whether  the 
old  performers  have  gone  so  long,  as  they  have 
heen  replaced  by  equally  clever  kids.  In  "Crazy 
House"  the  bunch  are  treated  to  an  April  Fool 
party.  They  have  lots  of  fun,  which  the  spec- 
tator shares. 

Little  Jean  Darling  is  the  young  miss  who 
invites  them  into  her  luxurious  home  and 
treats  them  to  the  April  Fool  diversion.  Her 
father  had  had  installed  wires  throughout  the 
rooms  which  provide  electric  shocks,  water 
spouts,  air  gusts  and  whatever  else  is  desired. 
The  "gang"  is  puzzled  by  these  contrivances 
and  even  Pete,  the  dog,  wonders  what  it  is  all 
about.  Finally  the  kids  ring  the  burglar  alarm 
and  bring  in  the  cops.  A  maelstrom  of  balloons 
hides  them  from  the  police  and  they  make  their 
escape. 

Robert  McGowan  directed  the  "gang,"  as 
usual.  Richard  Currier  did  the  editing  and 
H.  M.  Walker  the  titling. 


"Buster  Minds  the  Baby" 

(Universal — Two  Reels) 
(Reviewed  by  George  J.  Reddy) 

I>  USTER  and  Mary  Jane  provide  their 
J  usual  quota  of  fun  in  this  newest  Stern 
Brothers'  two-reeler,  but  the  bulk  of  the  ap- 
plause goes  to  the  dog  actor  Tige,  who  has  been 
given  a  wealth  of  humorous  business,  which 
puts  over  the  plot  of  this  comedy. 

Buster  is  about  to  receive  a  spanking  from 
his  father,  when  Tige,  through  a  clever  trick, 
diverts  his  mind  from  the  task.  As  a  reward 
Buster  and  Mary  leave  Tige  to  mind  the  baby, 
and  join  the  gang  headed  for  a  local  bazaar. 
One  after  another  Buster  and  his  gang  crash 
the  gate,  until  "Oatmeal,"  the  little  darky  is 
detected  crawling  through  the  doorkeeper's  legs. 
At  this  point  a  round-up  of  the  kids  is  at- 
tempted, causing  a  good  deal  of  fun.  The  real 
laughs  of  the  comedy  are  supplied  by  the  dog, 
who  in  the  meantime  has  taken  the  baby  on  an 
outing. 


"Crown  Me" 
(Educational — One  Reel) 

LUPINO  LANE  has  a  brother  who  will  need 
watching.  Possessing  real  cleverness  be- 
fore the  camera,  Wallace  Lupino  is  fast  develop- 
ing into  a  funny  screen  personality.  To  date,  he 
has  appeared  in  some  good  Cameo  offerings,  the 
hest  of  which,  perhaps,  was  "All  Set."  In  sup- 
porting roles  with  his  more  famous  brother,  he 
has  scored  several  times  as  an  effective  panto- 
mimist. 

Directed  by  Henry  W.  George  and  supported 
by  George  Burton  and  Muriel  Evans,  he  is  seen 
in  this  new  Cameo  as  a  man  suffering  from  a 
tooth-ache.  It  can  be  said  that  none  of  the  gags 
are  startlingly  new,  but  funny  nevertheless  and 
well  put  over. 

A  fast  and  snappv  number. — RAYMOND 
GANLY. 


"The  Fight  Pest" 
(M-G-M-Roach— Two  Reels) 

(Reviewed  by  Raymond  Ganly) 

THE  nimble  Charlie  Chase,  of  whom  many 
complimentary  things  are  being  said  by 
stony  critics  of  the  movies,  stars  in  this  new 
output  of  the  Hal  Roach  Studio.  Ably  sup- 
ported by  Edna  Marion,  Edgar  Kennedy  (very 
ably),  Frank  S.  Hagney  and  Bull  Montana,  his 
latest  vehicle,  while  not  up  to  the  par  of  some 
of  his  recent  offerings,  is  nevertheless  well 
stocked  with  the  situations  which  cause  laughs 
and  giggles. 

Charlie  is  a  fight  fan,  also  a  pest.  Those 


sitting  next  to  him  at  a  pugilistic  seance  suffer 
as  he  is  the  type  of  fan  whose  reactions  to  a 
fight  consist  of  swinging  his  arms,  nudging 
with  his  elbows  and  generally  carrying  on  in  a 
manner  dissatisfactory  to  his  neighbors.  Edgar 
Kennedy  sits  next  to  Charlie  and  is  involved 
in  all  the  disturbances  and  commotions  caused 
by  that  vociferous  fan.  After  he  has  given  the 
razzberry  to  one  of  the  fighters,  Charlie  is  in- 
vited to  contribute  some  better  fighting  him- 
self. He  goes  into  the  ring  and  knocks  his 
opponents  silly,  not  because  of  his  skill  with 
the  gloves  but  because  a  towel,  saturated  with 
chloroform  and  meant  for  him,  has  instead 
acted  as  a  sleep-provider  for  his  antagonists. 

H.  M.  Walker  has  some  good  titles.  Fred 
Guiol  directed. 

"Hectic  Days" 
(Educational — Two  Reels) 
(Revieived  by  Raymond  Ganly) 

SCORE  another  winning  comedy  for  Lupino 
Lane.  His  newest,  "Hectic  Days,"  is 
provokingly  funny  and  liberally  spruced  with 
light,  satiric  gags.  In  reality,  the  comedy  is 
a  parody  and  its  theme  is  the  wild  west.  Lane 
is  right  at  home  in  this  environment  and  doles 
out  laughs  all  the  way.  Another  one  who  does 
his  share  to  make  hilarious  moments  frequent 
throughout  the  two  reels  is  Wallace  Lupino, 
who  is  right  behind  his  more  famous  brother 
in  the  fun-making. 

At  the  megaphone  of  this  effective  laugh- 
piece  was  Henry  W.  George. 

As  a  credulous  youth  who  believes  all  the 
wild  and  wooly  stories  he  reads  in  cheap  maga- 
zines, Lane  plays  the  lone  hero  in  his  attempts 
to  capture  the  lawless  leader  of  a  bandit  gang. 
The  bandits  have  captured  the  sheriff  and  their 
chief  is  about  to  carry  off  the  girl  when  the 
heroic  Lane  gives  battle  to  the  desperadoes. 
These  fights  are  really  comedy  skits,  especially 
the  one  between  Lane  and  Lupino  in  which  you 
see  the  antagonists  resting  when  the  struggle 
becomes  hot.  Suffice  it  to  say  that  Lane  cleans 
up  the  gang  and  expects  the  plaudits  of  the 
town.  But  whatever  cheers  are  heard  go  to  the 
sheriff,  who  has  freed  himself  of  his  bonds 
and  who  calmly  takes  all  the  credit. 


"The  Wandering  Tov" 
(Educational — One  Reel) 

HERE  is  one  of  the  best  releases  from  the 
studios  of  Lyman  H.  Howe  in  some  time. 
Archie  N.  Griffith's  animated  art  titles  are  ex- 
cellently done  and  the  ideas  of  Robert  E. 
Gillaum,  around  which  this  animation  is  built, 
take  in  variety  and  spicy  subjects.  A  little 
wooden  soldier  is  carried  away  by  a  balloon  and 
travels  from  country  to  country.  Some  of  the 
shots  of  this  Hodge-Podge  include  the  royal 
guard  at  the  palace  at  Stockholm,  a  street  in 
Holland  and  Java's  boiling  springs.  A  nicelv 
put  tosrether  short  subject.  —  RAYMOND 
GANLY. 


"Inklings" 
(Red  Seal— One  Reel) 

DRAWINGS  by  Dave  Fleischer  grace  this 
cartoon  reel.  An  invisible  pen  traces  the 
Sphinx,  the  Leaning  Tower  of  Pisa,  the  Cathe- 
dral of  Moscow,  the  House  of  Parliament  at 
London,  the  Eiffel  Tower  and  the  Statue  of 
Liberty.  A  few  seconds  of  animation  are  intro- 
duced and  then  the  artists  compares  the  faces 
of  dosrs  with  those  of  men.  Fair  program  filler. 
—RAYMOND  GANLY. 


"The  Fox  Chase" 
(Universal — One  Reel) 
(Reviewed  by  George  J.  Reddy) 

IN  this  Oswald  comic  the  animated  bunny 
goes  in  for  fox  hunting,  thereby  giving  car- 
toonist Walter  Disney  an  opportunity  to  create 
a  rather  clever  pen  burlesque  on  society's  great 
outdoor  sport.  Much  humor  has  been  compiled 
into  this  short  reel,  the  animated  "gags"  of 
which  are  nearly  all  original. 


"Felix  the  Cat  in  Eskimotive" 
(Educational — One  Reel) 

IT  appears  there  is  no  end  of  adventures  in 
store  for  Felix,  the  screen's  only  cat  star. 
The  possibilities  of  adventure  for  the  feline  do 
not  seem  to  be  exhausted.  For  instance,  in  this 
new  cartoon  release  starring  the  Sullivan  cat 
the  idea  of  a  bubble  for  transportation  is  cleverly 
presented  with  an  embellishment  of  gag  material 
generously  placed  throughout.  To  please  one  of 
the  little  Felixes,  the  cat  blows  a  soap  bubble 
around  him  and  a  gust  of  wind  carries  the  little 
fellow  northwards.  Frantic,  Felix  chases  the 
bubble,  up  to  the  lair  of  the  eskimo  and  polar 
bear.  He  catches  up  with  his  little  son  and  they 
both  use  the  bubble  to  get  back  to  civilization. — 
RAYMOND  GANLY. 


Newsreel  Resume 

(Continued  from  patje  1786) 

be  held  in  the  U.  S. ;  the  Preakness  race  at 
Pimlico. 

The  Kentucky  Derby  was  one  of  the 
stories  contained  in  No.  68.  Also  receiving 
mention  were  scenes  of  N.  Y.  anti-aircraft 
guns  in  practice;  King  Albert  of  Belgium 
and  King  Christian  of  Denmark ;  Mine. 
Lupewcu,  the  companion  in  exile  of  Prince 
Carol  of  Roumania;  California  girl  dancing 
along  Pacific  shore;  Nobile  sails  over 
arctic  wastes  in  the  Italia ;  Tom  Heeney 
training;  Fascist  girls  saluting-  Mussolini; 
American  bride  of  Indian  rajah  arrives  in 
Paris ;  Walter  Hagen  receiving  champion- 
ship cup  from  Prince. 

International  News,  Vol.  10,  No.  40: 
Maypole  festival  in  New  York  City;  An- 
napolis pagaent  revives  Colonial  days ; 
monument  honoring  aviators  dedicated  in 
France;  Mr.  and  Mrs.  Stillman;  President 
Coolidge  conferring  medal  on  World  War 
hero;  Japanese  honor  their  god  of  the 
waters;  German  horsemen  in  risky  jumps; 
British  cavalrymen  in  some  fancy  riding; 
"debs"  on  way  to  meet  King  George; 
parade  in  Orleans,  France,  honors  Joan  of 
Arc. 

Kinograms,  No.  5398,  devoted  itself  to 
views  of  Coolidge  at  Massachusetts  acad- 
emy; seaplane  racing  for  Curtiss  trophy; 
Joie  Ray,  making  new  marathon  mark; 
naval  officers  shown  chemical  warfare  of 
the  future;  weaponless  matadors  tight 
bulls;  the  Kentucky  Derby. 

No.  5397:  The  Kentucky  Derby;  France 
pays  homage  to  Joan  of  Are;  Gene  Tunney 
in  work-out;  the  Coolidges  attending  the 
Annapolis  pageant  ;  exhibition  of  miniature 
locomotives;  a  private  zoological  garden; 
three-day  old  lion  cubs  at  Gay's  Farm; 
lady  performer  wrestling  with  tiger  in 
circus  act. 

Joie  Ray  winning  the  marathon,  the 
President  and  Mrs.  Coolidge  attending  the 
school  anniversary  celebration,  King 
George  installing  the  Knights  of  the  Bath; 
Rlandell  and  MeLarnin,  and  the  Kentucky 
Derby  were  some  of  the  highlights  of  No. 
41.  Also  included  were  the  liner  Mohawk, 
which  suffered  a  collision  in  fog;  military 
display  before  Japanese  emperor;  a  rose 
festival  parade  at  San  .Jose;  elephant  group 
in  museum. 

Last  Warner  Picture  for 
Season  Released  May  26 

The  final  Warner  feature  for  1927-28  will 
be  released  on  May  26th  when  "Five  and 
Ten  Cent  Annie"  co-starring  Louise  Fa- 
zenda  and  Clyde  Cook  reaches  the  public. 


M ay   2  6 ,    J  9  28 


Classified  Ads 

RATES:  10  cents  a  word  for  each  insertion,  in  advance 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Situations  Wanted 

THEATRE  MANAGER, 
age  32,  thoroughly  experi- 
enced viiudev ille,  piet  ures  and 
presentiit  ions,  desires  penna- 
i  it'll  t  connection,  character 
and  references  unquestion- 
able, last  pnsiiinn  as  manag- 
ing director  of  theatre,  very 
good  publicity  man.  Address 
Box  -\'y2.  care  Motion  Picture 

News,  729  Seventh  Ave..  New 
York  City. 

Studio  and  Laboratory 
manager  desires  change. 
Complete  knowledge  of  came- 
ras, laboratory,  titles,  anima- 
tion, theatre  trailers,  news  re- 
leases. Best  references.  Want 
position  with  future.  If  you 
can  offer  good  salary  and  need 
a  man  who  knows  the  game, 
write  Box  3.")3,  care  Motion 
Picture  News.  72!)  Seventh 
Aveixue..  Xew  York  City. 

OROANTSTS  and  SING- 
ERS, thoroughly  trained  and 
■experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address.  fhicairo 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

PROJECTIONIST 
TTNTON.  Youn  g  man  witb 
"bfoad  experience  in  motion 
picture  projection  desires  po- 
sition. Capable,  can  make 
•good  anywhere.  Address  Box 
346,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York. 

Laboratory  man.  nine 
years'  experience  in  all 
branches  of  laboratory  work, 
including  16  m.m.  production. 
At  present  employed  ;  desires 
connection  with  future.  Ad- 
dress: Box  195,  care  Motion 
Picture  News,  729  Seventh 
Avenue,  New  York  City. 


A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 

THEATRE  MANAGER— 
Five  years  experience  manag- 
ing vaudeville  and  picture 
houses,  chain  and  indepen- 
dent, advertising  and  exploi- 
tation. Age  25  —  married. 
Any  location  with  permanent 
connection.  Address  Box  333, 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York 
City. 

POSTER  ARTIST  — Can 
make  attractive  lobby  dis- 
plays, posters,  banners,  signs, 
original  newspaper  ads.  Will 
go  anywhere.  Young,  mar- 
ried, ambitious.  Address  Box 
329,  care  Motion  Picture 
News,  729  7th  Ave.,  N.  Y. 
City. 

Wanted 

WANTED  — Two  Experi- 
enced Theatre  Managers  as 
FOURTH  OWNERS  to  lo- 
cate as  resident  associates. 
One  in  Ohio  City,  other  in 
New  York  State.  Full  par- 
ticulars with  Bank  References 
upon  request.  Address  Ross 
A.  McAvoy,  252  Lafayette 
Ave.,  Geneva,  N.  Y. 

For  Sale 

FOR  SALE— Marlowe  The- 
atre, Buffalo,  N.  Y.  750  seats, 
$45,000.  $12,000  cash  re- 
quired. For  details  write  Da- 
vid Krieger,  257  Virginia 
Street,  Buffalo,  N.  Y. 


Theatre  Wanted 

THEATRE  WANTED.— 
Country  Town  or  Suburban, 
will  lease  or  buy.  Give  par- 
ticulars. II.  R.  W..  8  Down- 
ing Ave.,  Downinirton,  Pa. 


A   Modern  Eve 
and  Her  Twentieth 
Century  Adam! 

I  COMNNC- 

CRIFFITH 


Springtime  ,  i  -  golden  hour»  of  love  and 
i  <  .  n  <  kln*i.  Gortnnc  frii  never  more  beautiful, 
more' lovable,  mure  (orgeoutly  (owned.  Come, 
live  thit  hour  in  "The  Garden  of  Eden" — jrou'll  be 
ttirtlcd  by  Id  cllnui. 

Every  Week't  ■>  Big  iT/e*  At  tbt  AUhmrnm, 

Come  On,  Join  the  Happy  Crowds! 


ALLEN 

Euclid  Ave.  it  E.  14lh  St 

"Show -Wise  Clcvclandcrs" 

are  raving  over  thi^  happy,  arjoppy  show  I 


Lowell  Dfcmuili 
Louise  Dreiser 


lite 

Garden 
Eden 


 ON  THE  STAOE- 

ENCACEfHENT  EXTRAORDINARY ! 


N...I  T.ll  7  -4Qt 

TODAY  , 

Publix  »t>te  ol  ihoM  *$&~ 
n  nweeping:  l^*  eoun-  tv 
iry  like  txldf.r*.  Not 
only  in  Om»ha,  bul  IAS 


Paul  Spor 


a 

j£  Joe  Cr.ffm"*"1  *  ShyV' 
J  I*  Beautiful  Ftlieta  Sorel  Cirli   *4 

3  She  Muit  Han  Love— Life— Ac! 
J      And  H 'hat  a  M  ild  Wedding—  H 

Corme 
GRIFflTK 


i  group  of  four  newspaper  displays  featuring  pre- 
sentations of  "The  Garden  of  Eden"  at  first  run 
theatres.  The  reproductions  include  layouts  used 
by  the  following  theatres:  tlabama,  Birmingham; 
Kirby,  Houston,  Tex.;  Riviera,  Dallas,  and  lllen, 
Cleveland.  Tin-  Kirby  ad  u-as  in  one-column  size 
and  employs  a  press  booh  mat  in  a  very  effective 
original  layout. 


1792 


Motion    Picture    N  e 


zv  s 


onal  News  from  Corresponden 

lju  


C CONSTRUCTION  work  on  a 
y  pretentious  new  theatre  in  La 
Salle  is  expected  to  get  under  way 
soon.  Marvin  Atlas,  who  recently 
sold  the  Lumberg  theatre  at 
Niagara  Falls,  which  had  been  in 
existence  for  20  years,  is  behind 
the  La  Salle  project.  It  will  be  a 
first-run  house,  with  about  1500 
seats,  and,  when  completed,  will 
rival  any  house  of  its  size  in  this 
section  in  architectural  and  interior 
beauty.  La  Salle  is  a  town  outside 
Niagara  Falls. 

John  Schultz,  manager  of  the 
Liberty  theatre  in  Rochester  and 
former  owner  of  the  Park  theatre 
there,  was  a  recent  visitor  along 
film  row. 

Howard  "Dad"  Brink,  of  the 
Educational  exchange  here,  left  on 
May  21  for  Montreal,  to  attend 
the  organization's  annual  national 
sales  convention  in  the  Canadian 
city,  May  22,  23  and  24. 

Michael  Shea  was  in  New  York 
last  week,  presumably  to  talk  over 
the  matter  with  the  sponsors  of  the 
talking  devices  now  in  use  or  about 
to  be  marketed. 

Cyril  Bird,  salesman  for  the  Na- 
tional Theatre  Supply  company 
branch  here,  has  resigned  and 
joined  the  Buffalo  sales  staff  of 
the  United  Projector  and  Film 
company. 

The  Dreamland  theatre  in  Boli- 
var is  being  all  spruced  up  in  real 
Spring  fashion.  Maire  Williams, 
the  owner,  is  having  the  house  re- 
modeled on  the  outside  and  com- 
pletely redecorated  on  the  inside. 

More  than  150  persons,  includ- 
ing the  managers  of  other  local 


Buffalo 


theatres  and  newspapermen,  wit- 
nessed a  private  screening  of  "The 
Lion  and  the  Mouse,"  a  talking 
picture,  at  the  Lafayette  theatre 
last  Friday  night,  as  guests  of 
Manager  William  H.  Raynor. 

Miss  Emma  Abplanalp,  hard- 
working secretary  of  the  Film 
Board  of  Trade  here,  left  last 
week  for  California  to  attend  the 
annual  convention  there  of  the  sec- 
retaries of  Film  Boards  of  Trade 
all  over  the  country.  The  local 
Film  Board  showered  her  with 
small  gifts  to  make  her  trip  com- 
fortable and  her  California  stay 
enjoyable.  In  her  absence,  Miss 
Mildred  Caskey,  assistant  secretary, 
is  carrying  on. 

Smiling  Elmer  Lux,  F  B  O's 
booker  here,  was  so  glad  to  get 
back  on  the  job  last  week  after  a 
long  siege  of  illness  that  verged  on 
pneumonia,  that  he  threw  a  large 
party  at  his  Avery  Avenue  home 
for  the  office  personnel  of  the  ex- 
change in  appreciation  of  the  warm 
welcome  they  extended  him  on  his 
return  to  his  desk. 

C.  E.  Almy,  branch  manager  of 
the  Warner  Brothers  exchange  in 
Buffalo,  has  been  promoted  to  Dis- 
trict Managership  of  the  Albany, 
Buffalo  and  Pittsburgh  offices. 

Henry  Kurtz,  formerly  of  the 
Lyric  theatre  in  Rochester  but  now 
retired,  was  in  town  last  week  and 


made  the  rounds  of  the  exchanges 
to  chat  about  old  times  with  his 
friends. 

Film  men  who- were -in  Rochester 
last  week  brought  back  reports  that 
Mrs.  Thompson,  whose  late  "  hus- 
band owned  the  Grand  theatre  there 
and  who  is  connected  with  Mr. 
Kaplan  in  operating  the  Lyric, 
Cameo  and  Rivoli  houses-  in  Ro- 
chester, is  contemplating  building  a 
large  new  theatre  in  that  city. 

Vincent  R.  McFaul,  general  man- 
ager of  the  Shea  Operating  Com- 
pany, operators  of  the  Buffalo,  the 
Hippodrome,  the  Kensington  and 
the  Nprth  Park  here,  announced 
last  week  that  negotiations  are  un- 
der way  for  the  installation  of  a 
sound-producing  device  in  Shea's 
North  Park  and  Shea's  Kensing- 
ton houses  to.  enable  the-  showing 
of  talking  pictures. 

.Marion 'Gueth;  secretary  of-  the 
Motion  Picture  Theatre  Owners 
organization  here,  received  word 
last  week  that  the  Victoria  thea- 
tre in  Rochester,-  managed  by  Jack 
Farren,  is  closing  this  month. 

Ted  Schfanger,  eastern  division 
sales  director  for  Universal,  spent 
several  days  here  last  week  con- 
ferring with  Dave  Miller,  Univer- 
sal's  branch  manager  in  this  city, 
on  the  coming  season's  product. 

Harry  E.  Lutz,  Boston  branch 
manager   for   United  Artists  and 


formerly  with  Associated  Exhibi- 
tors in '  Buffalo,'  stopped' over  here 
for  a  day  last  week  to  renew  ac-' 
quaintanceships  -  while  enroute  to 
Chicago  to  attend  the  United  Ar- 
tists' national  convention. 

H.  A.  Herman,  salesman  of  First 
National's  exchange  here,  made  an 
extended  trip  last  week  through  the 
Syracuse  territory,  and  indicated  on 
his  return  that  business  was  good. 

-H.  T.  Dixon,  genial  manager  of 
the  F  B  O  exchange  here,  returned 
last  Saturday  from  the  F  B  O  con- 
vention in  Chicago,  just  in  time  to 
accept  delivery  on  a  shiny  new  car. 

The  Shafer  boys  of  Rochester, 
Sol  and  Leon,  theatre  managers 
there,  received  many  messages  of 
condolence  from  film  folk  in  this 
section  as  a  result  of  the  death  of- 
their  father  last  week,  from  a  heart 
attack. 

"Arnold  Febrey,  booker  In  the 
Metro-Goldwyn-Mayer  exchange 
here,  has  resigned  and  his  place 
has  been  taken  by  S.  Gottlieb,  who 
came  -to  Buffalo  from  New  York 
City. 

Several  of  the  Schine  chain  man- 
agers- were  in  town  from  Rochester 
last  week,  booking  for  June  and 
July.  They  included  Sol  Shafer  of 
the  Grand ;  Leon  Shafer  of  the 
State;  W.  L.  Belcher  of  the  Rivi- 
era, and  J.  Schultz  of  the  Liberty. 

.  Callers  at  Miss  Ruth  Rappa- 
port's  booking  desk  in  Warner 
Brothers'  exchange  here  last  week 
for  future  playdates  on  picture^  in- 
cluded James  Constantino  of  the 
Elmwood  theatre,  Syracuse,  and 
Frank  Becker  of  the  Arcadia  the- 
atre, Syracuse. 


Salt  Lake  City 


MANAGER  O.  WOG  of  the 
local  Paramount  Famous- 
Lasky  exchange,  and  his  sales  staff 
are  attending  the  convention  be- 
ing held  at  the  present  time  in  San 
Francisco. 

It  is  reported  at  the  local  Asso- 
ciated First  National  office  that 
Salesman  Pete  Stewart  has  been 
transferred  to  Montana  to  handle 
the  entire  state  with  headquarters 
at  Great  Falls. 

The  Blizzard  Ventilating  System 
was  sold  to  O.  E.  Mclff  of  the 
Kinema  Theatre  at  Panguitch. 
Utah,  last  week,  having  been  pur- 
chased from  the  local  office  of  the 
National  Theatre  Supply  Company. 

Hugh  Rogers  and  Thomas  Gavin 
of  the  Liberty  Theatre  at  Butte 
Montana,  were  visitors  at  the  Salt 
Lake  Branch  of  the  National  The- 
atre Supply  Company's  office  last 
week. 

The  National  Branch  recently  in- 
stalled a  double  Roll  Seeburg 
Player  Pipe  organ  at  the  State 
Theatre  here,  previous  to  its  re- 
cent opening. 

Earl  D.  Smith,  local  manager 
for  the  National  Theatre  Supply 
Company,  and  owner  of  the  Towers 
theatre,   is  in   San   Francisco  at- 


tending the  District  Convention 
there. 

All  of  the  Metro-Goldwyn-Mayer 
salesmen  have  left  the  office  here 
for  their  territories  after  having 
attended  a  sales  meeting  conducted 
by  Manager  L.  C.  Wingham. 

Park  Agnew,  Metro-Goldwyn- 
Mayer  Home  Office  Representa- 
tive, left  this  city  last  week  for  Los 
Angeles  after  a  short  visit  at  the 
local  exchange. 

George  Derrick,  Assistant  Office 
Manager  for  Metro-Goldwyn- 
Mayer,  has  returned  from  a  busi- 
ness trip  to  Butte. 

Leo  Alder,  Traveling  Auditor 
for  Pathe,  is  now  visiting  the  Salt 
Lake  exchange,  having  arrived 
here  recently  from  Cincinnati. 

Manager  Al  O'Keefe  of  the  local 
Pathe  office  is  now  in  Chicago,  for 
the  purpose  of  attending  the  con- 
vention being  held  at  the  Drake 
Hotel  there  by  Pathe. 

Salesman  Jack  Connors  came  in 
from  his  Southern  Utah  section 
last  week  and  will  return  there 
within  a  short  time. 

Manager  A.  W.  Hartford,  ac- 
companied by  C.  C.  McDermond, 
E.  M.  Gibson  and  E.  S.  Winward 
of  the  Universal  sales  organization, 


returned  last  week  from  the  con- 
vention held  by  Universal. 

Sales  representative  Able  Davis 
was  in  the  United  Artists  office 
last  week  after  a  trip  of  several 
weeks  duration  into  Idaho.  Johnny 
Dickson  just  returned  from  an  eight 
weeks'  trip  into  Montana. 

Dave  Farquhar,  newly  appointed 
manager  for  the  office  being  opened 
by  Columbia  Pictures,  returned 
from  the  recent  convention  held  at 
Los  Angeles.  The  new  office  is 
located  at  -  258  East  1st  South 
Street. 

Wayne  Ball,  local  manager  for 
Warner  Brothers,  returned  re- 
cently from  the  convention  held  in 
New  York,'  having  stopped  over  in 
Denver  long  enough  to  become, 
married  to  Miss  Helen  McGee, 
former  cashier  of  the  F  B  O  ex- 
change there. 

District  Sales  Manager,  Harrv 
Lustig,  is  expected  to  arrive  at  the 
Salt  Lake  Warner  Brothers  ex- 
change soon,  for  the  purpose  of 
conducting  a  sales  meeting  with  all 
of  the  local  force. 

Manager  Clyde  H.  Messinger 
kit  last  week  for  the  Educational 
convention  to  be  held  at  Montreal, 
Canada. 

It    is    reported    that  Manager 


"Hap"  Fredericks  of  the  local  Co- 
lumbia exchange,  had  an  accident 
with  his  car,  which  was  completely 
wrecked  when  he  drove  it  into  a 
dftch  recently;  '  ■ 

Paul  DeMordaunt  of  the  Mis- 
sion Theatre  at  Blackfoot,  Idaho, 
and  Hugh  Drennen  of  the  Rex 
Theatre  at  Rexburg,  Idaho,  paid  a 
visit  to  the  local  film  mart  last 
week. 

John  Rugan  of  the  Egyptian, 
American  and  Orpheum  at  Park 
City,  Utah,  spent  some  time  looking 
over  the  new  season's  product  re- 
cently as  did  E.  Ostlund  of  the 
Rivoli  at  Springville,  Utah. 

Chas.  Walker,  manager  here  for 
Fox,  left  the  latter  part  of  last 
week  for  the  .  Fox  Convention  at 
New  York  City. 

Louis  and  Harmon  Peery  of  the 
Egyptian  and  Ogden  first  run  the- 
atres of  Ogden,  called  on  film  row 
last  week. 

S.  B.  Rahn,  District  Manager 
for  Tiffany  in  Salt  Lake  and 
Denver,  has  returned  to  this  city 
from  Los  Angeles  and  is  now  look- 
ing over  the  local  situation. 

Fred  Gage,  United  Artists  sales 
manager  here,  left  for  a  sales  con- 
vention being  held  by  this  organi- 
zation at  Los  Angeles. 


May    2  6 ,    1  9  28 


Chicago 


FIFTEEN  Fox  exchange  man- 
agers from  cities  as  far  west 
as  Vancouver  and  San  Francisco 
gathered  in  Chicago  on  Monday, 
and  after  spending  the  day  with 
Manager  Clyde  Eckhart  left  for 
New  York  city  to  participate  in 
the  national  sales  conference  of 
the  Fox  organization.  Included  in 
the  party  were  Messrs.  Eckhart, 
Chicago;  F.  S.  Sliter,  Milwaukee; 
M.  A.  Levy,  Minneapolis;  J.  L. 
Raper,  Des  Moines ;  F.  W.  Voight, 
San  Francisco;  J.  A.  Wilson, 
Winnipeg ;  Harry  Milcher,  Oma- 
ha ;  Ben  Gould,  Los  Angeles ;  C. 
L.  Walker,  Salt  Lake ;  J.  N.  Hubr, 
Calgary ;  C.  H.  Kilgers,  Kansas 
City;  B.  F.  Rosenberg,  Denver; 
J.  M.  Linn,  Seattle;  C.  R.  Deppie, 
Vancouver,  and  E.  M.  McKean, 
St.  Louis. 

Roy  Alexander,  popular  ex- 
changeman,  is  again  active  on  film 
row,  having  become  associated  with 
Ben  Judell  in  the  distribution  of 
the  "Road  to  Ruin,"  a  Cliff  Brough- 
ton  production,  in  northern  Illinois. 

Plans  for  the  fifth  annual  Mid 
West  Film  Golf  Tournament  are 
about  completed  and  the  date  has 
been  fixed  for  Friday,  June  15th. 
Chairman  Len  Ulrich  reports  that 
a  meeting  of  the  committee  in 
charge  will  be  held  this  week  and 
the  club  selected  for  the  big  match 


will  be  announced  within  a  few 
days.  The  action  of  Olympia 
Fields  Club  in  barring  trade 
tournaments  has  eliminated  this 
course,  which  has  been  the  scene 
of  all  tournaments  in  the  past,  but 
Mr.  Ulrich  promises  an  equally 
interesting  links  for  this  year. 

Charles  E.  Gregory,  former 
Kansas  City  M-G-M  salesman,  is 
now  connected  with  the  Chicago 
exchange  and  Manager  Mendel- 
sohn has  assigned  him  to  central 
Illinois  territory. 

Frank  Flaherty,  of  Fox,  and 
Henry  Goldberg,  of  Educational 
who  took  their  vacations  early, 
are  back  on  the  job.  Both  are  such 
loyal  Chicagoans  that  they  stayed 
at  home.  Why  go  away,  they  say, 
with  the  Cubs  winning  thirteen 
straight. 

Roy  Shimmerman,  a  newcomer 
in  the  business,  opened  the  new 
Weldon  theatre  at  Weldon,  111., 
last  week.  Weldon  has  been  with- 
out a  motion  picture  theatre  for 
several  years  past. 

Earl  Bennett  is  making  ex- 
tensive improvements  in  his  the- 
atre, The  Liberty,  at  Delevan,  111., 
but  is  keeping  the  house  open 
while  the  changes  are  being  made. 

Hal  Roach,  who  for  the  past 
four  months  has  been  making  a 


trip  which  took  him  around  the 
world,  was  a  visitor  at  M-G-M  ex- 
change last  week. 

Balaban  and  Katz  Midwest  have 
taken  over  two  Chicago  theatres, 
The  Shore  and  the  Jackson,  from 
I.  Bloom.  Both  houses  have  been 
booked  by  the  Coston  Circuit  for 
some  time  past. 

Another  small  but  cozy  theatre- 
will  be  added  to  the  Illinois  list 
some  time  in  June  when  Lou  Aus- 
man  plans  to  open  his  new  Forest 
theatre  at  Forest,  111.  The  house 
is  small,  but  of  an  artistic  antique 
design  and  will  be  a  credit  to  the 
town. 

Frank  R.  Wolcott  was  a  visitor 
on  film  row  this  week  following 
the  opening  of  his  fine  new  Ma- 
jestic theatre  in  Racine,  where 
Mr.  Wolcott  has  been  an  exhibitor 
for  seventeen  years.  He  is  very 
proud  of  his  newest  house,  which 
is  rated  as  one  of  the  finest  neigh- 
borhood theatres  in  the  middle 
west,  and  according  to  all  reports 
the  opening  of  the  Majestic  was 
made  the  occasion  for  a  remark- 
able demonstration  of  friendship 
for  Mr.  Wolcott,  which  was  par- 
ticipated in  by  city  officials,  busi- 
ness friends  and  thousands  of  citi- 
zens of  Racine.  Two  big  special 
editions  of  newspapers  were  pub- 
lished in  connection  with  the  open- 


ing, and  floral  tributes  and  gifts 
of  a  more  permanent  nature  were 
showered  on  the  popular  veteran. 

Manager  Young,  of  National 
Screen  Service,  has  added  Elmer 
Uunas  to  his  sales  staff.  Mr. 
Dunas  will  work  out  of  the  Chi- 
cago office. 

Bernasek  and  Gregory  will  close 
their  Lagrange  theatre,  La  Grange, 
for  the  summer,  on  Sunday,  Mav 
19. 

James  R.  Grainger,  general 
sales  manager,  will  preside  at  the 
regional  convention  of  Fox  Films 
organization,  which  will  be  held 
at  the  Stevens  Hotel,  June  first 
and  second.  Managers  and  sales- 
men from  eleven  exchanges  will 
attend,  as  well  as  J.  S.  Woody,  as- 
sistant to  the  general  sales  man- 
ager, and  District  Managers  Clyde 
W.  Eckhardt  and  Ben  F.  Rosen- 
berg. 

Mike  Siegel,  well  known  Chi- 
cago exhibitor,  has  bought  an  in- 
terest in  Linden  Hall,  a  beautiful 
twenty-three  acre  estate  on  the 
highlands  which  overlook  the  Hud- 
son River,  near  Rhinecliff,  N.  Y., 
about  sixty  mlies  from  New  York 
City.  Lindell  Hall  is  operated  as 
a  rest  resort,  and  will  open  this 
week  under  the  management  of 
Mr.  Siegel's  brother.  Mike  Siegel 
will  remain  in  Chicago. 


Seattle 


HAROLD  B.  FRANKLIN, 
president  and  general  man- 
ager of  West  Coast  Theatres,  Inc., 
left  this  city  last  week  after  a  few 
days  visit  here  with  Herschel 
Stuart,  general  manager  of  the  Pa- 
cific Northwest  territory.  Mr. 
Franklin,  on  a  tour  of  the  Pacific 
Coast  district,  also  spent  a  short 
time  in  Portland. 

Vic  Gauntlett,  advertising  and 
publicity  manager  of  the  Blue 
Mouse  circuit  of  theatres,  is  now 
a  writer  of  radio  broadcast  con- 
tinuity. Each  week  Vic  supplies 
the  "words"  that  go  with  the  "mu- 
sic" on  the  Warner  Brothers  one- 
hour  program  in  Seattle  over  sta- 
tion KOMO. 

Pat  Garyn,  sales  official  of  the 
National  Screen  Service,  spent  a 
few  days  here  last  week  making 
new  office  appointments  for  his 
company  in  the  Seattle  and  Port- 
land districts.  To  manage  the  local 
territory  he  has  selected  Robert  R. 
Nave,  well  known  on  the  local 
Film  Row  through  his  connections 
with  the  booker's  desks.  In  Port- 
land, National  Service  will  be  rep- 
resented by  L.  M.  Cobbs,  formerly 
associated  with  the  sales  staff  of 
the  Pathe  exchange  in  Seattle. 

W.  D.  Gross,  veteran  exhibitor 
of  Alaska,  paid  the  local  film  mag- 
nates a  visit  recently,  buying  and 
hooking  pictures  to  run  in  his  chain 
of  houses  through  the  several  cities 
in  Southwestern  Alaska. 


Carl  Stearn,  manager  of  the 
Warner  Brothers  exchange  in  this 
city,  and  Bob  Hill,  head  of  the 
Portland  branch  office,  departed 
last  week  for  New  York  to  attend 
the  convention  of  their  company. 

Ben  Fish,  manager  of  the  Metro- 
Goldwyn-Mayer  branch  here,  and 
Lou  Amacher,  Portland  head,  are 
also  planning  their  departure  soon 
for  a  convention. 

Clarence  Hill,  film  representa- 
tive of  this  territory,  last  week  was 
appointed  Pacific  Northwest  repre- 
sentative for  the  Advance  Trailers 
company.  He  is  now  in  San  Fran- 
cisco talking  matters  over  with 
company  officials,  and  will  soon  re- 
turn to  Seattle  and  open  a  sales 
office  on  the  new  Film  Row. 

Eddie  Peabody,  banjo-playing 
master  of  ceremonies,  closed  a  five- 
week  engagement  at  James  Q. 
Clemmer's  Fifth  Avenue  Theatre 
last  week.  He  has  been  succeeded 
here  by  Jack  Waldron,  singer  and 
dancer. 

Several  of  the  exhibitors  of  the 
territory  were  guests  of  Roy  Pea- 
cock,   manager    of    the  National 


Theatre  Supply  Company's  local 
office,  last  week  for  the  first  demon- 
stration of  the  new  "Orchestra- 
phone." 

One  of  the  very  infrequent  visi- 
tors to  Film  Row  made  his  appear- 
ance here  last  week  in  the  person 
of  Al  Wagner,  exhibitor  from  the 
state  of  Idaho.  Mr.  Wagner,  oper- 
ating houses  in  Cottonwood,  Cler- 
mont, Craigmont  and  Grangeville. 
announces  that  he  has  removed  his 
general  offices  to  the  Lyric  Thea- 
tre in  Grangeville,  which  he  ac- 
quired recently. 

Ted  Gamble,  associated  with 
Universal's  theatre  department  in 
this  city  for  several  seasons,  last 
week  was  appointed  assistant  to 
Mike  Newman,  the  new  manager 
of  "U"  suburban  enterprises  in 
Seattle.  Mr.  Gamble's  duties  will 
be  principally  the  booking  of  at- 
tractions for  all  eleven  "U"  nouses 
in  this  city. 

Frank  Pratt,  formerly  connected 
with  the  Columbia  Theatre  here, 
was  recently  appointed  as  manager 
of  the  Universal  Portola  Theatre 
in  West  Seattle. 


"Ollie"  Wallace,  concert  organist, 
closed  his  local  engagement  with 
West  Coast  Theatres  here  last 
week,  and  has  been  booked  for  a 
tour  of  the  Canadian  Publix  chain. 

Ike  Binnard,  popular  exhibitor 
of  Lewistown,  Idaho,  spent  a  short 
time  among  the  local  film  exchanges 
last  week,  buying  and  booking  pic- 
tures. 

Les  Weir,  district  manager  of 
Pathe,  spent  several  days  in  the 
local  territory  recently  as  manager 
of  the  Seattle  office,  as  a  result  of 
the  recent  resignation  of  L.  A. 
Samuelson,  manager.  Mr.  Samuel- 
son,  in  charge  here  for  several 
years,  has  announced  no  definite 
plans  for  the  future. 

Opening  of  John  Hamricks  new 
Music  Box  Theatre,  first  run  house 
directly  across  the  street  from  his 
Blue  Mouse  Theatre,  is  scheduled 
for  the  early  part  of  July,  accord- 
ing to  information  made  public 
from  the  theatre  last  week.  It  is 
understood  that  it  will  be  a  long- 
run  house,  seating  about  1000  per- 
sons, and  will  probably  open  with 
one  of  Warner  Brothers  "talkies." 


EMPIRE  LABORATORIES  INC. 

723  Seventh  Ave.,  N.  Y.         Quality        Bryant  5437-5736-2180 

DEVELOPING  AND  PRINTING  MOTION  PICTURE  FILM 


1794 


Motion    Picture  News 


Albany 


BEARING  the  good  wishes  of 
every  exhibitor  in  town,  Edna 
Pfister,  secretary  of  the  Albany 
Film  Board  of  Trade,  boarded  the 
Lake  Shore  Limited  last  week  for 
the  Los  Angeles  national  conven- 
tion. 

Bob  Pierce,  of  the  Capitol  the- 
atre in  Ilion,  visited  Film  Row 
last  week,  and  announced  that  he 
is  planning  to  install  Vitaphone  in 
the  near  future. 

Howard  Morgan,  who  handles 
Educational's  product  in  Albany, 
is  back  from  his  company's  conven- 
tion in  Montreal. 

Catherine  Dobbs,  a  member  of 
Tiffany's  office  force,  is  at  an  Al- 
bany hospital,  where  she  will  un- 
dergo a  slight  operation.  Betty 
Mead  is  filling  her  place  tempo- 
rarily at  the  exchange.  Mildred 
Coons,  of  the  Pathe  office,  is  re- 
covering from  a  tonsil  operation. 

Although  Abe  VanDusen,  booker 
at  the  F  B  O  exchange,  did  not 
land  first  place  in  the  recent  coun- 


trywide bookers  contest,  he  never- 
theless pocketed  a  nice  check  last 
week  as  the  result  of  his  efforts. 

Among  exhibitors  seen  on  Film 
Row  last  week  were  John  Augello 
of  the  Family  theatre  in  Utica ; 
Vincent  Danielle,  of  the  Lyric  in 
Utica,  and  William  McNeilly,  of 
Rome. 

It  is  reported  that  Elmer  Soper, 
plans  to  reopen  the  Gayety  theatre 
at  Inlet  as  soon  as  the  tourists  be- 
gin to  arrive.  H.  Edick,  who  oper- 
ates theatres  in  Leonardsville  and 
Mohawk,  is  planning  to  open  in 
West  Winfield  soon. 

Lew  Fischer,  of  Fort  Edward, 
who  has  a  large  chain  of  houses, 
announced  last  week  that  he  would 
add  a  vaudeville  act  to  his  picture 
programs  as  a  means  of  bracing 
up  business.  The  act  will  play  a 
month  on  the  Fischer  time,  appear- 
ing at  Fort  Edward,  Hoosick  Falls, 
Ticonderoga,  Chatham  and  Cam- 
bridge. 

Mr.  and  Mrs.  Harry  Hellman, 


owners  of  the  Paramount  and 
Royal  theatres  in  Albany,  have  re- 
turned from  a  trip  to  Cleveland, 
where  they  were  the  guests  of  Jack 
Little,  vaudeville  star. 

Pete  Dana,  local  manager  for 
Tiffany,  spent  all  of  last  week  on 
a  tour  through  Utica,  Watertown 
and  northern  New  York. 

W.  Finn,  an  exhibitor  with 
houses  in  Madison,  Munnsville  and 
Eaton,  notified  the  exchanges  in 
Albany  last  week  that  he  would 
close  for  the  summer  months. 

Charles  Stombaugh,  manager  of 
the  Pathe  exchange  in  Albany,  is 
back  from  the  Chicago  convention. 
Miss  Rea  Carmody,  of  the  Pathe 
office  force,  is  back  at  her  desk 
following  an  influenza  attack. 

C.  H.  Buckley,  owner  of  the 
Leland  and  the  Clinton  Square  the- 
atres in  Albany,  has  decided  to 
name  the  latest  arrival  at  the 
Buckley  home,  "Billie." 

Jules  Berinstein,  owner  of  the 
Colonial  in  Albany,  is  one  exhibi- 


tor who  finds  his  greatest  enjoy- 
ment in  his  pipe.  Cigars  and  cigar- 
ettes do  not  tempt  Mr.  Berinstein, 
who  may  be  seen  each  night  stand- 
ing in  front  of  his  theatre  and 
puffing  lustily  at  his  briar. 

Joe  Wallace,  handling  Proctor's 
Grand  in  Albany,  stating  that  busi- 
ness was  not  up  to  normal,  lays  the 
slump  not  only  to  daylight  saving 
but  also  to  the  fact  that  many 
people  are  now  pinching  their  pen- 
nies, because  of  spring  automobile 
purchases. 

Harry  Seed,  who  looks  after 
Warner  Brothers'  interest  in  Al- 
bany, was  in  New  York  city  last 
week,  meeting  with  the  Stanley 
and  the  Comerford  representatives, 
the  latter  buying  for  the  Bingham- 
ton  houses. 

Isaiah  Perkins,  of  Speculator,  is 
now  planning  to  build  a  dance  hall 
this  summer,  to  be  run  along  with 
his  theatre  which  is  open  from 
May  until  September. 


Dallas 


HAL  NORFLEET,  director  of 
publicity  for  the  Interstate- 
Orpheum  circuit  of  theatres  in 
Texas,  is  back  on  the  job  again 
after  seven  weeks  in  a  sanitarium 
from  a  nervous  breakdown.  Fol- 
lowing a  conference  with  R.  J. 
O'Donnell,  director  of  theatres, 
Norfleet  left  for  Houston,  where 
he  will  prepare  for  the  big  business 
expected  during  the  National  Dem- 
ocratic Convention  to  be  held  in 
that  city  in  June. 

Karl  Hoblitzelle,  president  of  the 
Interstate  Amusement  Co.,  left 
Tuesday  for  a  two  weeks'  visit  on 
the  west  coast,  where  he  will  spend 
his  time  in  the  Los  Angeles  studios. 

The  late  Simon  Charninsky. 
managing  director  of  the  Capitol 


theatre,  left  his  entire  estate  to 
Mrs.  Pauline  Charninsky,  his 
mother,  according  to  his  will  filed 
for  probate  last  Monday. 

Frank  O.  Harting  of  the  Inter- 
state Amusement  Co.  press  depart- 
ment at  Dallas,  has  been  trans- 
ferred to  the  Majestic  theatre,  Fort 
Worth,  where  he  will  be  assistant 
manager  and  director  of  publicity. 
Mr.  Harting  was  former  publicity 
man  of  the  Circle  theatre,  the  Mel- 
ba  theatre  under  the  Loew  regime, 
and  was  connected  with  the  Palace 
theatre  before  joining  the  staff  of 
the  Interstate. 

L.  E.  Harrington  and  Ed  Pull- 
man of  the  Dallas  F.  B.  O.  office- 
are  attending  the  F.  B.  O.  conven- 
tion at  Chicago. 


Frank  Martin  has  been  selected 
as  new  cashier  for  the  local  F.  B. 
O.  office. 

Theo.  Routt,  office  booker  for 
First  National,  is  absent  from  his 
office,  due  to  illness. 

Ray  Stinnett  has  taken  charge  of 
the  Capitol  theatre  as  managing  di- 
rector since  the  death  of  Simon 
Charninsky,  his  business  partner. 
At  the  present  time  Mr.  Stinnett 
has  charge  of  both  the  Capitol  and 
Pantages  theatres,  of  which  he  and 
Mr.  Charninsky  were  joint  owners. 

P.  K.  Johnston,  manager  of  the 
Fox  Dallas  exchange,  left  last  Sat- 
urday for  the  annual  Fox  Sales 
Convention  in  New  York. 

Ben  F.  Broyles,  salesman  for 
Fox  for  the  past  seven  years,  has 


been  promoted  to  home  office  rep- 
resentative over  the  southern  ter- 
ritory. Mr.  Broyles  will  also  at- 
tend the  Fox  Sales  Convention  in 
New  York. 

J.  \V.  Williams  is  the  latest  addi- 
tion to  the  Fox  sales  staff  in  Dal- 
las, and  will  travel  south  Texas 
territory. 

The  Fox  Southern  District  Sales 
Convention  will  be  held  at  the  Ba- 
ker Hotel,  June  1st  and  2nd. 

E.  Watson  and  H.  A.  Brown, 
employees  of  the  Majestic  theatre, 
Austin,  were  recently  injured  in  an 
automobile  accident  near  Austin. 
Mr.  Watson  suffered  a  broken  col- 
lar bone,  and  Mr.  Brown  was  se- 
verely bruised  and  shaken  up. 


St*  Louis 


D  LOWRY,  master  of  cere- 
-i  monies  at  Skouras  Bros.  Am- 
bassador Theatre,  entertained  the 
disabled  veterans  at  United  States 
Government  Hospital  at  Jefferson 
Barracks  on  May  17.  The  enter- 
tainment was  under  the  auspices  of 
American  Legion  Auxiliary,  No.  3. 

Charlie  Schmat  on  May  25  will 
conclude  an  eight  months'  run  as 
master  of  ceremonies  at  Skouras 
Bros.  Granada  Theatre,  Gravois 
and  Ellenwood  avenues,  St.  Louis, 
Mo. 

In  Schmat's  farewell  week  the 
first  annual  spring  revue  was  given 
at  the  Granada,  the  leading  outly- 
ing house  of  St.  Louis.  Four  other 
master  of  ceremonies  took  part  in 


the  revue — Paul  Markman,  of  the 
Maplewood  Theatre ;  Rich,  the 
singing  banjoist  from  the  Shenan- 
doah Theatre ;  Jerry  Ross,  of  the 
Kings,  and  Chick  Quayle,  of  the 
Lindell  Theatre.  There  is  also  a 
chorus  of  18,  including  the  original 
Granada  Rockets.  The  screen  at- 
traction was  "The  Showdown." 

Skouras  A  closed  the  week  at 
$44.50,  an  advance  for  the  week  of 
$1.50  a  share.  A  year  ago  this 
stock  was  quoted  at  $45  a  share. 
St.  Louis  Amusement  was  un- 
changed for  the  week,  being  held 
around  $32. 

The  Gem  Theatre  Company 
headed  by  I.  W.  Rodgers,  has  had 


preliminary  plans  prepared  for  a 
new  theatre  in  Cairo,  111.  It  will 
cost  about  $100,000. 

A.  R.  Mason  has  taken  over  the 
Plaza  Theatre  in  St.  Louis,  Mo. 

Julius  Sanowsky,  proprietor  of 
the  Venus  Theatre,  St.  Louis,  Mo., 
has  opened  the  Kinloch  Airdome  in 
Kinloch  Park,  St.  Louis  County, 
Mo. 

Jack  O'Toole,  formerly  St.  Louis 
manager  for  Pathe,  who  recently 
entered  the  wholesale  golf  business 
as  the  local  representative  of  Play 
Golf,  has  opened  permanent  quar- 
ters at  825  Ambassador  Theatre 
Building,  Seventh  and  Locust 
streets. 


Out-of-town  exhibitors  seen 
along  Picture  Row  recently  in- 
cluded Ted  Yemm,  Duquoin,  111. ; 
Joe  Hewitt,  Robinson,  111. ;  Oscar 
Wesley,  Gillespie,  111. ;  H.  Dela- 
hanti,  Pocahontas,  111. ;  Walter 
Thimmig,  of  Duquoin,  111.,  and 
S.  E.  Brady,  Cape  Girardeau,  Mo. 

Progressive  Pictures,  Inc.,  with 
$30,000  capital,  has  been  incor- 
porated under  the  laws  of  Missouri 
by  Tom  McKean,  Johnny  Walsh 
and  Walter  Light,  who  recently 
bought  out  Progress  Pictures,  Cor- 
porated,  operated  by  Tom  Leon- 
ard. Tom  McKean  is  president 
of  the  new  company  ;  Walter  Light, 
vice-president,  and  Johnny  Walsh, 
secretary  and  treasurer. 


M ay   26 ,    19  28 


1795 


New  England 


ARTHUR  LAMAR,  theatrical 
promotor  and  manager,  died 
early  last  week  at  his  home  in 
Portland,  Me.,  aged  62  years.  He 
was  born  in  Mobile,  Ala.,  and  en- 
tered the  theatrical  field  at  the  age 
of  19  in  New  York.  He  left  the 
legitimate  field  to  take  up  the  dis- 
tribution of  motion  pictures.  He 
was  a  charter  member  of  the 
Agents  and  Managers  Club  of 
New  York  City.  Death  was  due  to 
pneumonia.  His  wife,  Alice  John- 
son Lamar,  is  in  charge  of  publicity 
for  various  theatres  n  New  Jersey. 

Tony  Trando  of  994  Carew 
Street  and  Chicopee  Road,  Spring- 
field, is  to  erect  a  theatre  at  Carew 
street  and  Chicopee  road,  Spring- 
field, 70  by  120.  Plans  will  be  an- 
nounced soon. 

Moe  Grassgreen,  sales  manager 
at  the  Fox  exchange,  has  bought  a 
new  sedan. 

Joseph    M.    Cohen,  travelling 


auditor  for  Fox,  was  at  the  Bos- 
ton exchange  last  week. 

Many  stage  and  film  stars  ap- 
peared at  the  big  benefit  given  the 
Boston  Theatre  Treasurers'  Club 
last  Thursday  at  the  Colonial  The- 
atre. 

The  D.  Latchis  Theatre  Co., 
which  is  erecting  a  new  theatre  at 
Claremont,  N.  H.,  together  with  an 
office  building,  has  work  well  un- 
der way  and  contracts  were 
awarded  last  week  for  the  plumb- 
ing and  electrical  work.  The 
structure  will  be  100  by  200  feet. 
Haynes  &  Mason  of  Fitchburg, 
Mass.,  are  the  architects. 

Edward  R.  Kevane,  who  oper- 
ated the  Star  Theatre  at  North 
Brookfield,  died  early  last  week 
after  a  brief  illness.  His  widow  is 
to  continue  the  operation  of  the 
theatre. 

Prior  to  her  recent  departure  for 
the  Secretaries'  Convention  in  Los 


Angeles,  Miss  Catherine  Sullivan, 
secretary  of  the  New  Haven  ex- 
change, was  tendered  a  dinner  by 
the  exchange  staffs. 

The  new  Capitol  Theatre  at 
Lawrence,  Mass.,  opened  last  Sat- 
urday. 

Arthur  Holbrook  has  accpiired 
the  Cameo  Theatre  at  Palmer, 
Mass. 

Memorial  Hall  at  Cochituate, 
Mass.,  has  been  sold  by  John  K. 
Bennett  to  J.  Sarango. 

The  Waldorf  and  Central  The- 
atres in  Waltham,  Mass.,  have 
been  added  to  the  circuit  of  the 
New  England  Theatres  Operating 
Corporation. 

Helen  Mitchell  has  been  ap- 
pointed assistant  billcr  at  Fox  ex- 
change succeeding  Miss  Marion 
Shaw,  resigned. 

Robert  H.  Sewall  has  been 
awarded  the  contract  for  the  new 
A.  H.  Morse  estate  theatre  at  East 


Central  and  Cottage  Streets, 
Franklin,  Mass. 

Ed  McAvoy,  special  representa- 
tive for  F  B  O,  formerly  salesman 
in  the  Boston  territory,  was  a  re- 
cent visitor  to  Boston. 

Walter  Nelson  and  Joseph  Kelly, 
film  salesmen  in  Boston,  are  now 
distributing  special  films. 

District  Manager  R.  C.  Cropper 
of  Pathe  has  returned  to  his  desk 
after  a  two  weeks'  illness. 

Larry  Gardner  and  Cyril  Mc- 
Gerrigle  of  F  B  O  are  attending 
the  Chicago  convention  of  that 
company. 

Buck  Stein  has  been  promoted  to 
shipper  at  the  First  National  ex- 
change, taking  the  place  of  Jou 
Cohen,  who  has  resigned. 

Richard  Hill  has  resigned  at  the 
Fox  exchange,  Boston,  and  is  suc- 
ceeded as  assistant  shipper  by 
Americo  Burlon. 


San  Francisco 


IT  has  been  announced  by  Jack 
Ley,  manager  of  the  Alexandria 
Theatre,  that  his  little  two-year 
daughter  will  enter  motion  pictures. 

May  9th.  10th,  11th,  and  12th, 
Western  Division  and  Sales  Man- 
agers of  the  Universal  film  ex- 
change, held  a  get-together  sales 
meeting  in  San  Francisco.  A  total 
of  62  salesmen  and  Division  ex- 
change managers  attended  this 
meet,  that  was  considered  one  of 
the  most  successful  ever  arranged 
by  Universal. 

Fred  Gage,  for  some  time  branch 
manager  of  the  local  U.  A.  office, 
later  going  on  the  road  for  the 
same  concern,  is  now  branch  man- 
ager of  their  Salt  Lake  exchange. 

New  draperies  and  hangings  are 
to   be  installed   in   two  recently 


opened  theatres  of  T.  &  D.  Jr.  En- 
terprises at  Oroville  and  Chico, 
California. 

R.  A.  McNeil,  vice-president  and 
general  manager  of  the  Golden 
State  Theatre  Circuit,  recently 
sailed  for  New  York,  by  way  of 
the  Panama  Canal.  Mrs.  McNeil 
accompanied  him,  and  they  will  be 
gone  six  weeks.  While  in  New 
York,  McNeil  will  take  up  matters 
pertaining  to  the  large  circuit  of 
theatres  in  Northern  California,  of 
which  he  is  an  executive. 

The  new  El  Capitan  Theatre, 
which  will  be  opened  on  Mission 
Street,  San  Francisco,  in  July  by 
Ackerman,  Harris  &  Oppen,  is  said 
to  be  one  of  the  de  luxe  motion 
picture  houses  in  the  West.  Every 
facility  and  convenience  has  been 


incorporated  in  its  plans  whereby 
this  theatre  will  offer  every  com- 
fort to  patrons. 

Ellis  Levy,  manager  of  the  New 
Balboa,  has  been  laid  up  with  a 
throat  illness.  During  his  sickness 
George  Oppen,  Jr.,  has  been  acting 
as  manager. 

A  new  type  dissolver  and  re- 
flector lamps,  together  with  com- 
plete projection  room  equipment, 
has  been  installed  in  the  Hippi- 
drome  Theatre  at  Sacramento. 

Max  Blumcnfeld,  circuit  oper- 
ator, placed  an  order  for  complete 
and  up-to-the-minute  projection 
room  and  stage  lighting  equipment 
for  his  new  theatre,  nearing  com- 
pletion, and  located  in  North  Sacra- 
mento. Max  expects  to  open  in 
July. 

Manager  Walden,  of  the  Martin 


Theatre,  at  Globe,  Arizona,  has 
conducted  a  spring  re-seating  cam- 
paign at  his  house. 

Manager  Sam  Gordon,  of  the 
Napa  Hippodrome,  has  purchased 
a  new-  set  of  pipes  for  his  massive 
organ.  Other  repairs  and  altera- 
tions on  the  organ  were  made. 

Thomas  D.  Van  Osten,  Secre- 
tary-Manager, and  Mrs .  Walter 
McGinn,  of  the  Public  Relations 
Department  of  the  Allied  Amuse- 
ment Industries,  Inc.,  organization, 
were  luncheon  guests  of  the  Yaca- 
ville  Boosters'  Club  of  VacaviUe, 
recently.  Mrs.  McGinn  addressed 
the  Club,  talking  on  the  subject  of 
"Theatres  and  Their  Relation  to 
Education  and  Civic  Progress.'' 

J.  W.  Yates,  of  Alturas.  was  a 
recent  visitor  to  San  Francisco. 


Indianapolis 


TV/f  1.  WELLER,  H.  G. 
1*1.  Fordo  and  M.  V.  Galla- 
gher, of  Muncie,  Ind.,  have  incor- 
porated the  Muncie  Theatrical  En- 
terprises. The  purpose  of  the  new 
company  as  set  out  in  the  incor- 
poration is  to  build,  construct, 
purchase  and  operate  theatres  and 
amusement  places. 

Sale  of  the  Indiana  theatre  at 
Terre  Haute  to  the  Wabash  The- 
atre Corporation  was  announced 
by  Miller  Davis,  trustee  of  the  In- 


diana Theatre  Company,  owners 
for  several  years.  The  Wabash 
Company  also  owns  the  Hippo- 
drome theatre  building,  which 
Keith-Albee  is  operating  as  a 
vaudeville  and  picture  house. 

Vitaphone  and  Movietone  are 
proving  popular  with  Apollo  the- 
atre patrons. 

Ed  Resener  resumed  his  place 
as  Circle  theatre  conductor  last 
week  after  the  return  of  Dave  Sil- 


verman to  St.  Louis.  Silverman 
was  guest  conductor  for  several 
weeks. 

Stuart  Berrie  opened  an  in- 
definite engagement  itv  guest  or- 
ganist at  the  Indiana  theatre  last 
week.  Berrie  is  from  the  Ambas- 
sador at  St.  Louis. 

Manager  Charles  M.  Reagan, 
Booking  Manager  C.  C.  Nieman, 
Advertising  Manager  A_  J. 
Schmalz  and  six  salesmen  of  the 


Paramount  exchange  returned  re- 
cently from  the  spring  convention 
at  Detroit. 

Marion  McCollouch  has  resumed 
charge  of  the  Indianapolis  Film 
Board  of  Trade  office,  in  place  of 
Patricia  Lynch. 

A  new  organ  has  been  installed 
in  the  Lark  theatre  at  Brazil. 

The  Wabash  theatre  at  Ginton 
is  closed  temporarily  for  remodel- 
ing and  decoration. 


UNIFORMS  attUcSII  COSTUMES  KkAIASi  BROOKS 


1796 


Motion    Picture  News 


South  West 


WA.  RYAN,  Branch  Man- 
•  ager  for  Fox,  spent  sev- 
eral days  last  week  in  Dallas  on 
business. 

Miss  Claudine  Davis,  for  the  past 
several  years  cashier  at  the  Liberty 
Theatre  in  Oklahoma  City,  has  re- 
signed her  position  and  left  Okla- 
homa for  Florida,  where  she  ex- 
pects to  remain  permanently.  Miss 
Davis  is  being  succeeded  at  the 
Liberty  by  Lou  Burke. 

Lee  Cooper,  who  recently  took 
over  the  Folly  Theatre  at  Sasakwa, 
Oklahoma,  announces  he  has 
changed  the  name  of  his  house  to 
the  Idle  Hour. 

Tom  Boland,  Manager  of  the 
Empress  Theatre,  Oklahoma  City, 
spent  the  early  part  of  last  week 
in  Chicago. 

V.  E.  Hamm  has  closed  the  Ma- 
jestic Theatre  at  Ringling  for  an 
indefinite  period  but  will  continue 
to  operate  the  Capitol. 

Frank  Miller,  of  the  White  Way 
and  Rex  Theatres  at  Marlow, 
Oklahoma,  was  a  visitor  on  Film 
Row  last  week. 


Ralph  LeBeau,  District  Man- 
ager for  Paramount  spent  last 
week-end  in  Oklahoma  City  look- 
ing over  the  local  office. 

Chas.  Blaine,  of  the  Blaine  The- 
atre, Wetumka,  Oklahoma,  visited 
Oklahoma  City  last  Saturday  to 
advise  his  friends  on  Film  Row 
that  he  had  acquired  the  Orpheum 
and  Cozy  Theatres  in  Weleetka 
from  W.  L.  Greenwood  and  Sam 
Thomas,  respectively. 

Roy  E.  Heffner,  Branch  man- 
ager for  Paramount,  together  with 
the  local  sales  force  and  Booking 
Manager,  Curtis  Logan,  departed 
early  last  week  for  San  Francisco 
to  attend  the  annual  Paramount 
Sales  Convention. 

A.  Walker,  who  took  over  the 
Cozy  Theatres  at  Afton  and  Fair- 
land,  Oklahoma,  recently,  advises 
he  has  been  forced  to  close  these 
houses  until  after  the  summer 
months. 

Ray  Moore,  of  the  Ray  Theatre, 
Snyder,  Oklahoma,  was  a  business 
caller  on  Film  Row  recently. 

Chas.  R.  Zears,  Secretary  of  the 


Oklahoma  City  Film  Board  of 
Trade,  left  last  Tuesday  for  the 
annual  Film  Boards  of  Trade  Con- 
vention in  Los  Angeles. 

Brick  English's  Orchestra  opened 
at  the  Empress  Theatre  in  Okla- 
homa City  last  Saturday  for  an 
indefinite  run.  This  is  the  begin- 
ning of  a  change  in  policy  for  the 
Empress  from  straight  "movies"  to 
the  addition  of  "extra  attractions.' 

The  Capitol  Theatre,  Oklahoma 
City,  began  its  second  week's  run 
of  "The  Jazz  Singer"  with  its  new 
Vitaphone.  The  Vitaphone  has 
proven  a  most  popular  addition  to 
the  theatre's  equipment. 

D.  F.  Spalding  and  E.  M.  Cack- 
ler,  who  have  been  operating  a  mo- 
tor truck  line  handling  film  ship- 
ments out  of  Oklahoma  City  to 
Ponca  City  and  Enid,  have  dis- 
solved partnership.  Cackler  will 
operate  the  C.  &  C.  Motor  Express 
between  Oklahoma  City  and  Wau- 
rika,  Okla.,  while  Spalding  will  op- 
erate the  C  &  W  Motor  Express 
between  Oklahoma  City,  Ponca 
City  and  Enid. 


The  Liberty  Theatre,  Oklahoma 
City  opened  with  the  Movietone 
for  the  first  time  last  Saturday, 
and  is  playing  to  capacity  houses. 

Carl  Bishop,  cashier  for  Educa- 
tional Film  Exchange  for  the  last 
year  and  a  half,  has  resigned  to 
accept  a  position  as  Cashier  with 
the  Blue  Bird  Motor  Express  Com- 
pany. He  has  been  succeeded  at 
Educational  by  Miss  Delia  Vogel. 

W.  P.  Moran,  Branch  Manager 
for  Universal  Film  Exchange,  to- 
gether with  his  salesmen,  returned 
last  Monday  from  the  national  con- 
vention in  St.  Louis. 

Max  Holstein,  veteran  salesman 
for  F  B  O  is  enjoying  a  two- weeks' 
vacation  visiting  relatives  in  Ft. 
Scott,  Kansas. 

Claude  Dowley,  of  the  Limerick 
Theatre,  Hunter,  Oklahoma,  ad- 
vises his  theatre  will  be  closed  un- 
til July  1st. 

Carl  Burton  has  resigned  as 
salesman  for  Liberty  Specialty 
Film  Company  to  take  up  theatre 
management. 


Canada 


PJ.  NOLAN,  proprietor  of  the 
•  Rex  and  Columbia  Theatres, 
Ottawa,  Ontario,  has  announced 
that  his  new  theatre  at  Bank  Street 
and  Second  Avenue.  Ottawa,  will 
be  called  the  Avalon.  It  will  have 
mission  architectural  style  with 
stucco  front,  the  seating  capacity 
of  the  orchestra  floor  and  balcony 
being  1,000.  There  will  be  a 
double-stage  arrangement,  the  larg- 
er one  for  the  stage  hand  and  a 
smaller  one  to  the  rear  for  special 
presentations.  The  equipment  will 
include  a  pipe  organ.  At  present 
there  are  49  workmen  on  the  job, 
and  the  opening  is  scheduled  to 
take  place  September  1. 


Ottawa  Rotary  won  the  attend- 
ance trophy  at  the  Rotary  District 
convention  at  Binghamton,  N.  Y. 
Much  of  the  success  of  the  Ottawa 
club  in  this  respect  was  due  to  J. 
M.  Franklin,  manager  of  B.  F. 
Keith's  Theatre,  Ottawa,  who  was 
chairman  of  the  committee  in 
charge. 

Following  the  closing  of  the  Rus- 
sell Theatre,  Ottawa,  the  Collegiate 
Institute  Board  of  the  Canadian 
Capital  has  been  considering  mak- 
ing application  to  the  Ontario  Gov- 
ernment for  a  theatre  license  for 
the  large  auditorium  of  the  Glebe 
Collegiate  Institute  in  order  to  add 
to  the  theatre  facilities  of  the  city. 


Such  a  license  would  cost  $300. 
annually  for  the  1,200  seats.  Con- 
flict with  existing  local  theatres  has 
been  considered,  however,  and  the 
matter  has  been  laid  over  until  next 
September. 

The  new  Empress  Theatre,  Sher- 
brooke  Street  West,  Montreal,  seat- 
ing 1,800,  opened  auspiciously  last 
Saturday  evening,  under  the  owner- 
ship of  Confederation  Amusements, 
Limited,  a  Montreal  company. 
Prices  range  from  15c  to  35c. 

Loew's  Theatre,  London,  On- 
tario, managed  by  Fred  Jackson  for 
years,  showed  a  small  reduction  in 
gross  profits  for  the  past  fiscal  year, 
but  general  expenses  were  less  so 


that  the  net  profit  proved  to  be 
higher,  according  to  the  annual  fi- 
nancial statement  just  released. 

Gross  profits  were  $82,764,  as 
compared  with  $83,528  for  the  pre- 
vious 12  months,  while  the  net  was 
found  to  be  $48,211,  which  com- 
pared favorably  with  $41,532  for 
the  previous  year. 

The  Canadian  Theatre  and  Elec- 
trical Supplies,  Limited,  Toronto, 
which  is  affiliated  with  Famous- 
Players  Canadian  Corp.,  has  opened 
in  new  premises  at  61  Albert  St., 
Toronto,  where  7,000  feet  of  floor 
space  is  devoted  to  the  display  and 
sale  of  theatre  equipment. 


Minneapolis 


THE  Strand,  one  of  Minneapo- 
lis' leading  loop  theatres  which 
invariably  runs  through  the  sum- 
mer, closed  its  doors  this  week 
until  fall.  Competition  from  the 
new  Minnesota  was  largely  re- 
sponsible for  its  closing.  The  Gar- 
rick,  another  big  house,  closed  a 
few  weeks  ago.  The  Minnesota, 
the  State  and  the  Lyric  will  be  the 
only  first  run  picture  houses  oper- 
ating in  the  loop  this  summer. 

Bob  Workman,  manager  of  the 
Minneapolis  branch  of  M-G-M,  re- 
ceived a  call  recently  from  E.  M. 
Saunders,  assistant  general  man- 
ager and  S.  A.  Shirley,  district 
manager. 


District  Manager  Ben  Blotcky, 
of  the  Minneapolis  Paramount  ex- 
change, left  last  week  for  San 
Francisco  with  a  number  of  sales 
representatives  to  attend  the  com- 
pany's sales  convention  for  the 
western  division. 

The  new  Garden  theatre,  a  low- 
priced  movie  theatre  in  the  Min- 
neapolis loop  district,  is  being  dis- 
mantled by  Finkelstein  &  Ruben. 
It  will  be  converted  into  a  store. 
The  picture  has  not  been  actively 
operated  for  about  three  years,  al- 
though occasional  sex  pictures  have 
been  shown  there.  The  theatre  was 
built  about  ten  years  ago,  being 
acquired  by  F.  &  R.   two  years 


after  it  was  built. 

The  Marcus  theatre  at  Lem- 
mon,  S.  D.,  is  being  remodelled 
and  enlarged  by  S.  D.  Meyers. 
Its  capacity  will  be  doubled  and 
accommodations  made  for  road 
shows. 

The  Opera  House  at  Coopers- 
town,  N.  D.,  has  been  taken  over 
by  the  Sons  of  Norway  lodge. 

The  Platte  Community  theatre 
at  Platte,  S.  D.,  has  been  taken 
over  by  the  Lyric  Theatre  Com- 
pany. 

The  Rex  theatre,  at  Stark- 
weather, N.  D.,  has  been  purchased 
by  John  G.  Eiden  and  T.  M.  Reed 
from  F.  R.  Irons. 


The  Gem  theatre  at  Caledonia, 
Minn.,  has  been  bought  from 
Robert  Ziemann  by  Elmer  Deters. 
Its  name  has  been  changed  to  the 
State. 

Joe  Garrison  is  covering  south- 
ern Minnesota  for  Universal  after 
having  been  with  Educational  three 
years. 

Tom  Burke,  who  manages  the 
First  National  exchange  in  Min- 
neapolis, is  at  work  again  after 
recovering  from  his  recent  illness. 

Mike  Frisch,  manager  of  the 
local  F.B.O.  exchange,  attended  the 
F.B.O.  convention  held  recently  in 
Chicago. 


May    26,    19  2  8 


1797 


Florida 


Ur  ITH  the  closing  of  the  Grand 
Theatre,  the  Franklin  has 
reduced  its  scale  and  becomes  the 
popular  price  house  of  down-town 
Tampa.  The  new  schedule  is  25c 
for  adults  and  10c  for  the  children. 
There  will  be  four  changes  of  pro- 
grams each  week,  two  of  which  are 
first  runs  and  two  being  second. 

O.  S.  Hammer,  who  operates  the 
Princess  at  Lakeland,  reported  that 
because  hot  weather  was  cutting  in- 
to his  mid-week  business,  he  has 
decided  to  close  down  on  Tuesday, 
Wednesday  and  Thursday  of  each 
week,  and  to  open  only  the  first  and 
last  two  days. 

U.  Willig,  of  the  Manatee  at 
Manatee,  and  B.  A.  Bonnett,  chief 
projectionist  of  the  Palace,  Braden- 
ton,  were  recent  visitors  along 
Tampa's  rialto. 

Rumor  has  it  that  C.  D.  Cooley 
is  going  to  take  over  the  manage- 
ment of  the  new  Hyde  Park  Thea- 
tre. 

C.  B.  Ellis,  manager  of  FBO's 
Jacksonville  local  office,  attended 
the  company's  convention  at  the 
Drake  Hotel  in  Chicago  last  week. 

It  is  reported  Allison  T.  French 
is  going  to  build  a  new  house  in 
Kissimmee,  and  that   M.  Tucker 


will  erect  a  theatre  at  Gainesville. 

The  Amusement  Park  on  Clear- 
water Beach  has  been  reorganized, 
with  Charles  Van  Guten  at  the 
helm. 

The  Palace  Theatre,  Jackson- 
ville, will  reopen  next  Sunday 
under  the  management  of  Charlie 
Morrison  and  his  staff  from  the 
Arcade.  The  Arcade  will  be  closed 
for  extensive  repairs,  new  paint  and 
new  decorations,  etc. 

Manager  Charles  Lester  and 
Salesman  Bob  Simrell  of  the  Uni- 
versal exchange,  are  traveling 
downstate  together  this  week. 

District  Manager  Jess  Clark,  of 
Publix,  spent  several  days  in  Jack- 
sonville last  week.  Frank  Dowler 
was  in  Jacksonville  recently. 

Other  callers  on  film  row  last 
week  were :  C.  C.  Jordan,  of  the 
Delray  Theatre,  Delrav,  Florida; 
Ruff  Thrift,  of  the  Dixie  Theatre, 
at  McClenny ;  and  L.  A.  Andrews, 
of  the  Rex  Theatre,  at  Fernandino. 

Manager  C.  R.  Ellis,  of  the  F  B 
O  exchange,  is  at  present  visiting 
in  Chicago. 

Mrs.  Muriel  Sikes,  secretary  to 
Branch  Manager  Ellis  in  the  F  B 
O  exchange,  has  returned  to  Jack- 
sonville, after  spending  her  vaca- 
tion in  Lakeland. 


James  M.  Wiest,  well  known  in 

Tampa,  he  having  managed  the 
Tampa  and  the  Strand,  gave  us  a 
visit  last  week,  accompanied  by  his 
wife.  Jimmie  is  now  managing  the 
Palace  at  Bradenton,  and  reports 
business  is  coming  along  nicely.  He 
has  been  successful  in  getting  the 
city  to  permit  Sunday  shows  and 
says  they  will  open  on  the  seven 
days  schedule. 

O.  S.  Hammer,  manager  of  the 
Princess  in  Lakeland,  is  branching 
out.  He  has  completed  arrange- 
ments with  the  colored  theatres  in 
Plant  City  and  Florence  Villa  to 
furnish  the  shows.  During  the 
summer  months,  Mr.  Hammer 
states,  he  will  operate  only  two 
nights  weekly  in  Plant  City,  and 
just  one  night  in  Florence  Villa. 

Consolidated  Amusements,  of 
Tampa,  have  placed  the  manage- 
ment of  their  two  popular  priced 
down  town  houses,  the  Franklin 
and  the  Strand,  in  the  hands  of  A. 
B.  Heston.  Mr.  Heston,  who  took 
charge  this  week,  hails  from  Ce- 
dar Rapids,  Iowa,  but  he  has  been 
operating  theatres  for  the  Publix 
circuit  for  some  time  and  has  es- 
tablished a  reputation  as  a  "go-get- 
ter. J.  H'.  McLaughlin,  who  is  re- 


placed at  the  Franklin,  came  to 
Tampa  about  ten  years  ago  to  man- 
age the  Prince  theatre  for  South- 
ern Enterprises.  When  this  com- 
pany was  absorbed  by  Consolidated, 
Mac  was  transferred  to  the  Frank- 
lin, which  had  just  been  built  and 
has  managed  it  since.  Jack  Hobby, 
the  former  manager  of  the  Strand, 
has  been  transferred  to  Palatka, 
as  stated  in  this  column  last  week. 
Tampa  now  has  two  Iowa  men  at 
the  head  of  theatres,  the  other  be- 
ing George  B.  Peck,  at  the  Victory. 

N.  V.  Darley,  owner  of  the  Riv- 
oli  in  Ybor  City  and  the  Royal  in 
Tarpon  Springs,  has  been  having 
a  bad  time  with  his  stomach  and 
the  doctor  ordered  a  complete  rest, 
so  Darley  went  to  Cuba.  He  was 
much  impressed  with  the  tropical 
isle  and  pleasant  visits  with  many 
of  the  officials,  who,  he  says,  speak 
English  like  a  native. 

Paul  Laverents  has  closed  his 
theatre,  The  Jungle,  at  Homo- 
sassa.  He  says  he  may  reopen  in 
July  and  try  out  the  summer  busi- 
ness, or  he  may  let  it  stay  dark 
until  fall. 

Charles  A.  Sappal,  manager  of 
the  Central,  Tampa,  enjoyed  a 
restful  vacation  in  Miami  last 
week. 


South  East 


AT  a  convention  of  the  Atlanta 
branch,  sales  promotion  de- 
partment and  division  office  of 
Metro-Goldwyn-Mayer,  held  in  the 
Ansley  Hotel,  Saturday,  May  5, 
Miss  Lois  Davis,  of  the  Atlanta 
office,  was  announced  winner  of 
the  booker's  prize  in  the  Southern 
Division  Contest  sponsored  per- 
sonally by  Division  Manager 
Charles  E.  Kessnich  during  the 
month  of  March. 

H.  T.  Peebles,  who  has  been 
branch  manager  of  Liberty-Spe- 
cialty Film  Distributing  Corpora- 
tion at  Dallas,  Texas,  has  been  ap- 
pointed assistant  general  manager 
of  the  company,  according  to  news 
reaching  film  row  this  week.  The 
appointment  was  made  by  General 
Manager  W.  G.  Underwood,  with 


whom  Mr.  Peebles  has  been  asso- 
ciated for  some  years. 

Ingram's  theatre,  Ashland,  Ala., 
owned  and  operated  by  Ernest 
Ingram,  has  been  closed  for  com- 
plete remodeling  and  the  installa- 
tion of  new  equipment,  including 
reseating.  Mr.  Ingram  plans  to  re- 
open the  house  about  June  1. 

John  W.  Mangham,  Jr.,  Atlanta 
branch  manager  of  Liberty-Spe- 
cialty, made  a  business  trip  to 
Columbus,  Ga.,  the  early  part  of 
last  week. 

E.  J.  Sparks,  of  the  Sparks  En- 
terprise, Jacksonville,  Fla.,  arrived 
last  Wednesday  for  a  short  visit  to 
Atlanta. 

Friends  of  Joe  Wheeler,  of  the 
Capitol  theatre,  Montgomery,  Ala., 


will  be  glad  to  learn  he  has  re- 
covered from  the  tonsil  operation 
he  underwent  last  week. 

Mose  Klein,  of  the  Lillian  the- 
atre, Clarksville,  Tenn.,  spent  last 
week  in  Atlanta. 

O.  C.  Lam,  of  the  Rivoli  theatre, 
Rome,  Ga.,  was  a  visitor  to  film 
row  last  week. 

A.  H.  and  J.  H.  McCarty,  of 
the  Mildred  theatre,  Barnesville, 
Ga.,  and  Forsyth,  Forsyth,  Ga., 
made  a  recent  trip  to  the  exchange. 

C.  W.  Maxey,  of  the  Royal  the- 
atre, Summerville,  Ga.,  was  a  re- 
cent caller  on  film  row. 

Ben  Stein,  of  the  Douglas  the- 
atre, Macon,  Ga.,  was  another 
recent  visitor  to  the  exchanges. 

W.  W.  Anderson,  branch  man- 


ager of  Pathe's  Atlanta  office,  left 
last  Wednesday  to  attend  the  com- 
pany's convention  to  be  held  in 
Chicago,  May  23. 

T.  E.  Watson,  of  the  Strand 
theatre,  Montevallo  and  Princess, 
Piedmont,  Ala.,  made  a  trip  to  At- 
lanta this  week. 

R.  E.  Martin,  of  the  Martin 
theatres,  Columbus,  Ga.,  and  B.  E. 
Ponder,  who  has  become  his  part- 
ner in  the  taking  over  of  the  Fain- 
bow  theatre,  Opelika,  from  Mrs. 
J.  W.  Kramer,  lessee,  were  visi- 
tors in  the  exchange  last  week. 

Flynn  Haygood,  of  the  Grand 
theatre,  Waynesboro,  Ga.,  was  in 
Atlanta  Monday  attending  the 
state  Rotary  convention.  He  rep- 
resented the  Waynesboro  chapter 
of  the  club. 


Baltimore 


TM.  CUSHING,  movie  and 
,  dramatic  critic  for  the  Bal- 
timore Morning  Sun,  has  resigned 
that  position  to  give  his  full  time 
to  his  work  as  director  of  the 
Play-Arts  Guild,  operating  the 
Guild  theatre,  on  West  22nd 
street,  here.  Mr.  dishing  also  has 
a  number  of  engagements  to  direct 
concerts    and    outdoor  spectacles 


and  has  now  gone  into  the  work 
as  a  professional  rather  than  as  an 
amateur. 

Gilbert  Reddish,  assistant  office 
manager  of  the  Frank  II.  Durkee 
Interests  here,  underwent  an  op- 
eration at  the  Maryland  General 
Hospital  recently,  and  is  reported 
to  be  getting  along  very  nicely. 

A  theatre  is  to  be  built  at  Louis- 


ville, Ky.,  costing  about  $50,000, 
by  the  Parkway  Amusement  Com- 
pany. It  was  designed  by  Carl  J. 
Epping,  architect. 

Work  is  going  forward  on  a 
theatre  to  be  erected  in  Memphis, 
Tenn.,  by  the  Memphis  Theatre 
and  Realty  Company.  It  will 
measure  228  by  114  feet  and  will 
cost  approximately  $1,000,000. 


The  James  L.  Kernan  Company, 
which  operates  the  Maryland  and 
New  Garden  theatres  here,  and 
has  operated  the  Maryland  Hotel 
for  the  past  20  years,  has  re- 
linquished control  of  the  hostelry 
which  has  been  taken  over  by 
George  B.  McQuillen,  of  lackson, 
Mich. 


1798 


Motion    Picture  News 


Central  Perm 


EIGHT  hundred  patrons  of  the 
Capitol  theatre,  Pottsville, 
Pa.,  were  led  to  safety  during  a 
fire  that  filled  a  large  portion  of 
the  building  with  smoke  on  the 
night  of  May  19. 

It  was  impossible  because  of  the 
smoke  for  the  theatre  patrons  to 
depart  by  the  regular  exits,  but 
they  were  directed  to  go  through 
emergency  exits  to  side  streets. 
This  was  affected  safely  through 
the  work  of  Samuel  Friedman, 
manager  of  the  theatre,  his  as- 
sistant, Lloyd  Hause,  and  the 
corps  of  girl  ushers,  who  emptied 
the  auditorium  within  five  minutes. 

The  damage  was  estimated  at 
$2,500.  The  fire  occurred  on  a 
Saturday  night  akid  the  theatre 
was  able  to  resume  performances 
on  the  following  Monday  after- 
noon. The  fact  that  the  theatre 
is  almost  entirely  of  fire-proof  con- 
struction prevented  a  more  serious 
spread  of  the  flames. 

The  site  of  the  Victor  theatre, 
716    Hamilton    street,  Allentown, 


under  the  terms  of  a  court  order 
issued  May  14,  will  be  sold  by  the 
heirs  of  the  late  Jonas  George,  of 
Allentown,  to  John  H.  Snyder,  of 
Reading.  Extensive  alterations  and 
improvements  are  shortly  to  be 
made  to  the  theatre. 

A  Pennsylvania  charter  of  in- 
corporation was  granted  at  Harris- 
burg  recently  to  the  Hendel  The- 
atre Enterprises,  of  Pittsburgh, 
organized  to  "purchase,  sell  and 
conduct  places  of  amusement  such 
as  theatres,  moving  picture  houses 
and  other  theatrical  enterprises." 
The  capital  stock  is  $50,000,  con- 
sisting of  500  shares  of  a  par  value 
of  $100  each.  The  paid  in  capital 
is  $5,000.  Harry  Hendel,  of  5659 
Marlborough  street,  Pittsburgh,  is 
treasurer  and  one  of  the  incor- 
porators. The  other  incorporators 
are :  Louis  Hendel,  5523  Bryant 
street,  Pittsburgh,  and  Robert 
Hendel,  109  Halket  street,  Pitts- 
burgh. 

J.  V.  Schreck,  of  Mt.  Carmel, 
is  planning  to  build  a  new  elabor- 


ate theatre  in  Ashland.  Vitaphone 
and  Movietone  devices  will  be  part 
of  the  equipment  of  the  house, 
which,  it  is  expected,  will  be  ready 
for  opening  about  October  1. 

George  Cooper,  owner  of  the 
Orpheum  theatre,  Carlisle,  has 
denied  a  published  report  that  the 
theatre,  which  is  about  to  undergo 
extensive  improvements,  is  to  be 
sold  to  the  Comerford  Amusement 
Company,  of  Scranton.  The  Com- 
erfords  are  reported,  however,  to 
be  negotiating  for  the  purchase  of 
the  Strand  theatre,  Carlisle,  from 
R.  S.  Steele. 

Motion  pictures  are  being  made 
by  the  State  Game  Commission,  of 
Pennsylvania,  of  the  game  birds 
and  animals  of  the  state,  for  use 
in  schools,  clubs  and  other  inter- 
ested institutions.  Complete  films 
are  now  available  of  deer,  bear 
and  elk  and  many  smaller  varieties 
of  game  and  birds. 

An  address  on  "The  Theatre  as 
an  Important  Community  Institu- 
tion"  was   given   by   Michael  J. 


O'Tooie,  of  Scranton  and  New 
York,  general  manager  and  execu- 
tive secretary  of  the  Motion  Pic- 
ture Theatre  Owners  of  America, 
at  a  recent  luncheon  of  the  Hazle- 
ton  Kiwanis  Club. 

The  Orpheum  theatre,  Franklin, 
beginning  May  21,  reduced  the 
prices  of  admission  for  the  sum- 
mer period  to  50  cents  for  adults 
and  25  cents  for  children. 

Robert  Seidel  has  recovered 
from  a  recent  severe  illness  and 
has  resumed  his  duties  as  organist 
at  the  Park  theatre,  Lehighton. 

Workmen  are  putting  a  new  roof 
on  the  Hippodrome  theatre,  in 
York,  which  is  a  link  in  the  chain 
operated  by  the  Appell  Amuse- 
ment Enterprises.  Late  in  the 
summer  the  interior  of  the  theatre 
will  be  completely  redecorated. 

The  Victoria  theatre,  Mahaney 
City,  managed  by  Perry  Hoffman, 
installed  a  new  orchestra  recently, 
which  had  its  premiere  presenta- 
tion under  direction  of  Michael 
Slowitsky. 


Des  Moines 


CHECKING  over  the  bookings 
of  the  smaller  theatres  of  the 
state,  Al  Yarwosky,  booker  at  the 
office  of  Universal  in  Des  Moines, 
observed  that  fewer  theatres  have 
been  closing  this  year.  He  be- 
lieves that  the  late  spring  and 
delay  in  really  warm  weather  partly 
accounts  for  this  longer  season  for 
many  houses. 

The  Cozy  Theatre,  at  Dyersville, 
was  recently  remodeled. 

The  American  Legion  is  operat- 
ing the  theatre  at  Klemme,  Iowa, 
which  was  previously  run  bv  M.  O. 
Barr. 

The  American  Theatre,  at  Chero- 
kee, Iowa,  owned  by  Dale  Goldie, 
has  been  repaired  and  redecorated. 

C.  C.  Dunsmore,  who  recently 
bought  the  Legion  Theatre  at  Mar- 
shalltown,  is  taking  bids  for  a  new 
house  to  be  named  the  Capitol.  The 
theatre  is  to  have  a  seating  capacity 
of  1,000,  and  full  stage  equipment. 

Rainy  weather  caused  a  slump  in 
visitors  along  film  row.  But  among 
the  faithful  who  came  in  spite  of 


the  wet  was  F.  W.  Curtis  of  Red- 
field. 

Floyd  Albert,  formerly  in  the 
show  business  at  Primghar,  Iowa, 
but  who  for  the  past  two  years  has 
been  assistant  cashier  of  the  bank 
there,  has  bought  the  theatre  at 
Cambridge,  111.,  previously  owned 
by  R.  S.  Record. 

Hubert  Shrodt,  manager  of  the 
Garden  Theatre  in  Des  Moines, 
was  in  an  automobile  accident  last 
week,  but  was  not  badly  hurt. 

Callers  last  week  at  Fox  were : 
Don  Anderson  of  Boone,  and  A.  C. 
Shuneman  of  Webster  City. 

Bert  Thomas  is  now  accessory 
manager  for  Universal  in  Des 
Moines,  having  jumped  from  the 
ranks.  He  was  assistant  shipper 
before  he  took  the  accessory  man- 
ager's place  succeeding  Bill  Mc- 
Givern. 

A.  T.  Chado  is  the  new  owner  of 
the  Rialto  at  Mechanicsville.  Mr. 
Chado,  who  was  formerly  an  ex- 
hibitor at  Strawberry  Point  and  at 
Cedar   Rapids,   bought   the  house 


from  H.  S.  Robertson.  The  thea- 
tre has  been  named  the  Pastime. 

L.  E.  Mathews,  who  owned  the 
World  Theatre  at  Lakota,  Iowa, 
sold  the  house  last  week  to  A.  B. 
Orgen.  Mr.  Mathews  also  sold  his 
theatre  at  Buffalo  Center  to  George 
F.  Teever. 

The  Opera  House,  at  Malcolm, 
Iowa,  which  has  been  operating 
during  the  winter  season,  is  closing 
for  the  warm  weather. 

The  Orpheum  Theatre,  at  Don- 
nelson,  which  has  been  closed  for 
the  winter  months,  is  opening  for 
the  summer  trade.  This  house  is 
run  by  B.  F.  Warner. 

Among  exhibitors  seen  along  the 
row  were:  W.  P.  Kale  of  Truro, 
W.  C.  Treloar  of  Ogden,  F.  C. 
Williams  of  Cedar  Rapids,  and  A. 
T.  Chado  of  Mechanicsville. 

Joyce  Reynolds  is  the  new  biller 
al  the  offices  of  Universal.  She 
succeeds  Alice  Gannon  who  has 
resigned. 

Eloise  Bolton,  telephone  desk  girl 
for    Metro-Goldwyn-Mayer,  made 


the  announcement  last  week,  that 
she  has  been  married  since  last 
October. 

Mr.  and  Mrs.  Roy  Jones  have 
again  taken  over  the  management 
of  the  Gem  Theatre,  a  suburban 
house  of  Des  Moines. 

Jack  Raper,  manager  of  the  Fox 
office,  has  departed  for  the  man- 
agers' convention  in  New  York 
City. 

N.  C.  Rice,  of  the  Call  Opera 
House  at  Algona,  was  in  Des 
Moines  last  week  to  visit  Mrs.  Rice 
who  is  ill  at  the  hospital  here. 

Art  Levy,  who  resigned  his  posi- 
tion as  manager  of  the  Des  Moines 
office  of  Pathe  on  May  12th,  will 
line  up  with  another  film  organiza- 
tion after  a  vacation  trip  through 
Canada.  He  is  succeeded  at  the 
Pathe  office  by  W.  Liebman. 

E.  P.  Smith,  president  of  the 
Iowa  M.  P.  T.  O.  A.,  made  a  busi- 
ness trip  to  Omaha  early  last  week. 

A  bonfire  in  an  alley  back  of  the 
theatre  was  thought  to  be  the  origin 
of  a  blaze  which  damaged  the 
Laurens,  at  Laurens,  Iowa. 


Kansas  City 


PLANS  for  the  annual  conven- 
tion of  the  M.  P.  T.  O.  Kan- 
sas-Missouri, which  was  to  have 
been  early  in  June,  have  been 
knocked  into  a  cocked  hat  by  the 
national  Republican  convention, 
which  will  be  in  Kansas  City, 
starting  June  12.  The  M.  P.  T.  6. 
K-M  has  decided  to  postpone  the 
date  of  its  convention  until  after 


the  Republican  convention. 

Glenn  Dickinson  has  leased  the 
O'Donnell  building  in  Junction 
City,  Kas.,  and  will  remodel  it  into 
what  will  be  known  as  the  Colum- 
bia theatre.  The  Palace  theatre, 
Golden  City,  Mo.,  has  been  pur- 
chased by  H.  B.  Wilson  from 
Arthur  Farr  and  C.  R.  Marshall. 

The  contest  in  which  exchange 


salesmen  of  Kansas  City  have  been 
competing  to  obtain  the  most  new 
members  for  the  M.  P.  T.  O. 
Kansas-Missouri,  will  end  June  1, 
R.  R.  Biechele,  president  of  the 
M.  P.  T.  O.  K-M,  announced. 
Prizes  are  to  be  offered  those  sales- 
men who  finish  with  the  best 
records. 

Miss  A.  L.  Menaugh,  secretary 


of  the  Kansas  City  Film  Board  of 
Trade,  left  last  Wednesday  for 
San  Francisco,  where  she  will  at- 
tend a  convention  of  film  board 
secretaries. 

A  new  theatre  will  be  erected  in 
Edinburg,  Texas,  by  Edward 
Grogger,  owner  of  the  Belmont 
theatre,  Kansas  City. 


M  a  V    2  6 ,    1  9  2  8 


17W 


New  York  &  New  Jersey 


BECAUSE  it  is  directly  in  the 
path  of  the  new  subway,  now 
under  construction  on  the  west  side, 
it  is  believed  that  the  Eugazy  the- 
atre, located  at  150  West  Houston 
street,  will  come  down  the  latter 
part  of  the  year.  Rumor  along  the 
curb  has  it  that  Frank  Yalle, 
owner  of  the  Eugazy,  will  counter- 
act his  misfortune  in  losing  this 
beautiful  house  by  erecting  a  new 
1,500-seat  theatre  somewhere 
around  the  West  Houston  district. 

Louis  Gold,  New  Jersey  theatre 
owner,  is  out  of  the  hospital  fol- 
lowing a  week's  illness.  Mr.  Hen- 
nessy,  also  associated  with  the 
Gold  interests,  is  at  home  recover- 
ing from  an  operation  he  recently 
underwent  for  Sinus  trouble. 

Plans  have  been  completed  by 
Ray  Snyder,  of  Union  City,  N.  J., 
for  the  erection  of  a  new  theatre  at 
127th  street  and  7th  avenue,  New 
York  City,  which  will  cater  ex- 
clusively   to    colored  patronage. 


The  theatre  is  to  be  named  "The 
Raymond,"  and  the  best  of  first 
run  films  and  vaudeville  acts  will 
be  presented.  The  architecture  of 
the  theatre  will  resemble  that  of 
the  Embassy  on  Broadway,  except 
for  the  fact  that  it  will  have  bal- 
conies. The  interior  promises  to 
outrival  many  of  the  sumptuous 
palaces  of  the  Great  White  Wa\ . 

Publix  theatres  have  broken 
ground  for  a  new  house  to  be 
built  on  Flatbush  avenue,  Brook- 
lyn, at  an  advantageous  point  be- 
tween the  A.  H.  Schwartz  the- 
atres, the  Albermarl  and  Rialto. 

It  is  reported  that  Keith's  Flat- 
bush  theatre,  located  at  Church 
and  Flatbush  avenues,  Brooklyn, 
will  close  down  in  the  near  future 
on  account  of  losing  lease.  To 
offset  this  closing,  the  Keith  or- 
ganization has  put  up  the  Ken- 
more  theatre,  almost  directly  across 
the  street,  where  the  former  policy 
of  pictures  and  vaudeville  will  be 


continued.  The  Flatbush,  it  is  be- 
lieved, will  run  stock. 

Hymie  Goldschein  is  now  man- 
aging the  Beverly  theatre,  in 
Brooklyn,  for  the  Henry  Seigel 
circuit. 

The  United  and  Subway  the- 
atres, on  Myrtle  avenue,  Brooklyn, 
have  been  closed.  The  latter  is  to 
be  reopened  by  the  owner,  Sy 
Barr,  after  a  spring  house  cleaning 
has  been  completed. 

H.  Gittleson,  formerly  manager 
of  the  May  fair  theatre,  Coney 
Island  avenue  and  Avenue  U, 
Brooklyn,  has  been  transferred  to 
another  Schwartz  hous  e,  the 
Roosevelt,  in  Flushing. 

Katherine  Banahan,  secretary  to 
Jack  Springer,  owner  of  the 
Symphony  and  several  other  the- 
atres on  upper  Broadway,  is  at 
present  confined  to  her  home  with 
a  nervous  breakdown. 

W.  T.  Bainbridiie  has  sold  his 


Dale  theatre,  at  Earmingdale, 
Long  Island.  The  new  owners 
also  operate  another  house  in 
Farmingdalc.  Mr.  Bainbridge  will 
vacation  temporarily,  and  later 
reenter  the  theatre  business. 

With  the  completion  of  altera- 
tion work  in  the  near  future,  the 
Arverne  theatre,  Arverne,  L.  I., 
will  open  under  the  management 
of  Adler  &  Company. 

According  to  rumor  along  the 
curb,  Milton  Kronacher,  "crack" 
Pathe  salesman,  is  contemplating 
becoming  an  exhibitor. 

The  new  Paramount  theatre 
building  on  Flatbush  Extension 
and  Fulton  street,  Brooklyn,  is  in 
the  final  stages  of  construction. 
Fox  is  erecting  a  house  on  the 
opposite  corner. 

The  opening  of  Pollak  and 
B ratter's  theatre  at  Nyack,  New 
York,  last  Tuesday,  was  reported 
a  huge  success.  Mort  Bratter  is 
manager. 


Philadelphia 


EL.  T  REN  CHARD,  manager 
i  of  the  Stanley  Company's 
Grand  Theatre,  Lancaster,  Pa.,  for 
the  past  eight  years,  has  been  ap- 
pointed assistant  director  of  pub- 
licity for  the  Stanley  Company  in- 
interests.  His  office  is  in  the  new- 
Stanley  headquarters  in  the  Fade 
Building,  11th  and  Market  Sts., 
Philadelphia. 

Sixtv  new  members  have  joined 
the  M.  P.  T.  O.  of  Eastern  Penna., 
Southern  New  Jersey  and  Dela- 
ware since  the  commencement  of 
its  drive  on  March  26th.  The  cam- 
paign has  been  extended  for  sev- 
eral weeks  longer.  George  E. 
Schwartz,  Metro-Goldwyn-Mayer 
salesman,  heads  the  list  with  18 
new  members,  while  Hill  Bethel,  of 
De  Luxe,  is  a  close  second  with  17. 

Doris  Einstein,  daughter  of  Abe 
L.  Einstein,  publicity  director  of 
the  Stanley  Company  of  America, 
is  slowly  recovering  from  a  serious 


infection  that  followed  the  removal 
of  her  tonsils. 

Work  is  progressing  at  a  most 
satisfactory  rate  on  the  new  Up- 
town Theatre,  Broad  and  Susque- 
hanna Ave.,  Philadelphia,  which  is 
being  erected  by  Nate  Goldman, 
who  operates  the  Blue  Bird  Thea- 
tres, almost  directly  opposite  the 
house  now  in  course  of  construc- 
tion. The  Uptown  will  be  one  of 
the  finest  neighborhood  houses  in 
the  city,  and  it  is  expected  will  be 
ready  for  occupancv  earlv  in  the 
fall." 

Charles  G.  Martin,  who  was  for 
several  years  connected  with  the 
Pathe  exchange,  and  was  at  one 
time  Philadelphia  manager  for 
United  Artists,  has  returned  from 
New  Haven,  where  he  acted  as 
branch  manager  for  a  time  for  the 
Pathe  exchange  there.  Mr.  Martin 
has  temporarily  reentered  the  real 
estate  business. 


Two  men  implicated  by  police  in 
the  murder  of  Max  T.  Harrison, 
assistant  manager  of  the  Cross 
Keys  Theatre,  60th  and  Market 
Sts.,  Philadelphia,  who  was  shot 
during  an  attempted  hold  up  on 
March  23rd,  were  held  without  bail 
after  a  hearing  in  Central  Station, 
and  a  third  suspect  has  been 
arrested.  Martha  Yetter,  who  had 
just  left  the  theatre  and  was  seri- 
ously wounded  by  one  of  the 
bullets,  is  still  in  Misericordia 
Hospital. 

Sam  Rosen,  local  F  B  O  sales 
manager,  attended  the  firm's  na- 
tional convention  in  Chicago. 

Fifteen  motion  picture  theatres, 
of  Allentown,  Pa.,  which  had  pre- 
viously voted  to  continue  operat- 
ing Standard  Time  in  spite  of  the 
fact  that  all  other  institutions  in 
the  city  went  on  a  Daylight  Saving 
basis,  on  May  1st,  reversed  their 
decision  and  turned  the  clock  ahead 


in  order  to  avoid  the  confusion  inci- 
dent to  two  kinds  of  time.  Re- 
quests for  the  change  became  so 
numerous  that  the  theatre  managers 
acceeded  to  the  popular  demand  in 
the  interest  of  harmony. 

Work  will  be  started  at  an  early 
date  on  the  remodeling  of  the  Elm 
theatre,  71st  and  Elmwood  avenue. 
Philadelphia.  Weiss  Brothers  are 
the  owners. 

Ground  was  broken  on  May  5th 
for  a  new  $100,000  theatre  at  Mt. 
Fphraim.  N.  J.  Thomas  T. 
Lazarick  is  owner  of  the  ground 
and  head  of  the  company  in 
charge  of  the  new  house. 

Bill  Weber,  formerly  manager 
of  Green  &  Altaian's  Avon  and 
Jefferson  theatres,  is  now  in 
charge  of  their  Northeastern  the- 
atre. Torresdale  avenue  and  Bcn- 
ner  street,  Philadelphia,  recently 
bought  from  Tohn  Smith. 


SOMEONE  who  evidently  had 
a  "nose  for  news"  confiscated  a 
Fox  newsreel  from  the  basement 
of  the  Madison  Theatre,  Mansfield, 
Ohio.  The  theft  occurred  early  in 
May,  but  Manager  Tim  Roberts 
kept  the  matter  quiet  in  the  hope 
that  the  culprit  might  return  the 
property.  As  this  was  not  done, 
Roberts  reported  the  matter  to  the 
police,  who  are  investigating. 

The  State  and  Faurot  Theatres, 
Lima,  Ohio,  have  been  taken  over 
by  the  owners  of  the  Sigma  Thea- 


tre, of  that  city.  Both  houses  are 
being  remodeled,  and  will  play 
regular  stage  attractions  on  Satur- 
days and  Sundays,  with  the  balance 
of  the  week  devoted  to  a  straight 
picture  policy. 

The  Ceramic  Theatre,  East  Liv- 
erpool, Ohio,  is  to  undergo  ex- 
tensive remodeling,  which,  accord- 
ing to  Manager  William  C.  Tall- 
man,  will  cost  around  $100,000. 
Movietone  and  Yitaphone  will  he 
installed. 

The    Webber    Theatre,  Dover. 


Ohio,  which  has  been  closed  for 
several  weeks,  has  been  reopened. 
A.  Y.  Abel  is  manager. 

The  Crown  Theatre,  New  Bre- 
men, Ohio,  built  some  15  years  ago 
by  the  late  Herbert  Schulenberg, 
but  more  recently  owned  and  oper- 
ated by  Dr.  R.  C.  Becker,  of  Piqua, 
Ohio,  has  been  acquired  by  Tom 
Larkins,  of  St.  Marys,  Ohio.  No 
change  is  policy  is  contemplated. 

Griff.  Granger,  manager  of  the 
Kay  pec  Theatre.  Mt.  Gilead.  Ohio. 


was  among  those  present  at  the  re- 
cent banquet  given  by  the  F  B  O 
offices  in  Cleveland  in  honor  of 
Tom  Mix. 

R.  A.  Werner  has  sold  his 
Happiness  Theatre  to  Chas.  Hahn. 
at  Sherwood,  Ohio. 

The  Kenton  Amusement  Co.,  of 
which  William  Kratis  is  head,  will 
build  a  new  theatre  in  that  city, 
according  to  a  decision  reached  at 
a  special  meeting  of  the  building 
committee. 


1800 


Motion    Picture  News 


Milwaukee 


JACK  RETLAW  is  now  mana- 
ger of  the  Midwesco  group  of 
theatres  at  Kenosha.  He  succeeds 
J.  L.  Morrissey,  who  has  resigned 
to  take  charge  of  the  Detroit  ac- 
tivities of  White  Towers,  Inc.,  a 
Saxe  enterprise. 

Mrs.  Minnie  Gilman,  of  the 
Princess  theatre  at  Plymouth,  was 
in  the  city  on  business  last  Monday. 

Now  that  the  Fox  exchange  has 
been  opened  officially,  the  The- 
atrette  is  in  operation  and  daily 
screenings  are  being  held  for  ex- 
hibitors. 

August  Berkholz  of  the  Mermac 
theatre  at  West  Bend  was  in  early 
the  past  week  to  transact  business 
at  several  of  the  exchanges. 

Don  Smith,  manager  of  the  new 
Capitol  theatre  at  Racine,  was  in 
last  week,  arranging  the  final  de- 
tails for  the  opening  of  the  Capitol, 
which  is  scheduled  for  Decoration 
Day. 

W.  A.  Aschmann,  Pathe  mana- 
ger, has  celebrated  his  return  to  the 
office  by  buying  a  new  car. 

Mrs.  August  Gloe  of  the  Rivoli 
theatre  at  Two  Rivers  came  in  to 


Milwaukee  recently  to  check  up  on 
bookings. 

Rose  Mary  Grant  has  returned 
to  her  duties  in  the  M-G-M  office 
after  an  illness  of  two  weeks. 

Neil  Duffy,  manager  of  the  Elite 
theatre  at  Appleton,  was  in  the  city 
recently  on  business. 

The  Lyric  theatre  at  Peshtigo 
has  been  turned  over  by  O.  Larson 
to  Miss  Helen  Connelly,  who  will 
conduct  the  house  in  the  future. 

The  Majestic  theatre  at  Reeds- 
burg  has  been  closed,  according  to 
an  announcement  from  P.  H.  Con- 
ley,  manager. 

Harold  Sliter,  sales  representa- 
tive for  Fox,  has  been  confined  to 
the  Misericordia  hospital  for  the 
past  three  weeks. 

The  Venus  theatre,  according  to 
Steve  Bauer,  manager,  will  be 
closed  indefinitely. 

D.  M.  Saunders,  sales  manager 
for  M-G-M  from  the  New  York 
office,  and  S.  A.  Shirley,  district 
manager,  we're  in  the  M-G-M  ex- 
change recently  for  a  brief  visit. 

Ed.  Fuchs,  manager  of  the  Opera 
House  at  Marion,  was  here  recently 


to  confer  with  bookers  at  several 
exchanges. 

Ben  Koenig,  secretary  of  the 
Film  Board,  left  last  Wednesday 
for  the  Film  Board  Secretaries' 
convention  in  Los  Angeles. 

The  Community  Theatres,  Inc., 
have  opened  offices  at  603  Carpen- 
ter building. 

Arthur  Wilson,  home  office  audi- 
tor, is  spending  a  few  days  in  the 
local  Fox  exchange.  J.  R.  Berry, 
traveling  master  booker,  is  also 
spending  some  time  at  the  Fox 
office. 

Dan  Kelliher,  southern  Wiscon- 
sin exhibitor,  was  among  visitors 
at  the  exchanges  recently. 

S.  H.  Abrams,  manager  of  F  B 
O,  left  last  Sunday  for  Chicago  to 
attend  the  annual  convention. 

Homer  Gill,  former  manager  of 
the  Oshkosh  theatre,  at  Oshkosh, 
has  been  promoted  to  the  district 
managership  of  Midwesco  Thea- 
tres, Inc.  He  is  succeeded  by  Jess 
Day.  Mr.  Day  was  formerly  man- 
ager of  the  Des  Moines  theatre  for 
the  Blank  interests. 

Emil  Jolson,  brother  of  the  fa- 


mous Al,  was  in  the  city  recently 
making  business  calls  on  various 
exchanges. 

J.  S.  Ambrose,  manager  of  the 
Chicago  branch  of  United  Artists, 
was  in  Milwaukee  last  Wednesday. 

F.  G.  Sliter,  manager  of  the  Fox 
exchange,  left  last  Friday  for  New 
York  to  attend  the  national  con- 
vention. 

Mark  Morgan,  sales  representa- 
tive, announces,  some  what  belated- 
ly, that  he  is  a  proud  father.  His 
son  is  now  three  weeks  old. 

N.  R.  Scheinpaugh,  Fox  repre- 
sentative, is  ill  in  a  Minneapolis 
hospital  at  the  present  time. 

A.  L.  Otto,  manager  of  the  Audi- 
torium theatre  at  Seymour,  put  in 
his  appearance  in  Milwaukee  ex- 
changes after  an  absence  of  several 
months. 

George  McKeen,  personal  repre- 
sentative of  James  R.  Grainger,  of 
the  Fox  organization,  has  been  in 
Milwaukee  for  two  weeks  covering 
the  territory  for  Fox  News. 

Mr.  Guthrie,  manager  of  the 
Town  Hall  at  Muskegon,  was  a  re- 
cent visitor  to  film  row. 


Cleveland 


A CHANGE  of  policy  has  been 
announced  for  Loew's  Park 
theatre  to  become  effective  Sunday, 
May  27th.  On  that  date  presenta- 
tions will  make  way  for  a  combina- 
tion vaudeville  and  picture  policy, 
with  two  complete  changes  a  week. 
The  vaudeville  will  split  its  week 
with  the  Granada,  Loew's  West 
Side  house.  Instead  of  first  run 
pictures,  the  Park,  under  this 
policy,  will  show  pictures  that  have 
been  downtown  successes.  With 
this  change  of  policy  comes  also  a 
change  of  personnel.  Angelo  Vitale 
and  his  popular  Park  Theatre  or- 
chestra will  go  over  to  the  Granada, 
and  Ray  Steck,  who  has  an  equally 
successful  orchestral  leader  and  the 
Granada,  will  bring  his  men  over 
to  the  Park.  Likewise  will  there 
be  a  shifting  around  of  managers. 
George  Gilliam,  Park  manager,  be- 
comes manager  of  the  Cameo.  He 
follows  Fred  Coddington,  who 
takes  over  the  Mall.  Howard 
Foerste,  who  was  assistant  man- 
ager at  the  State  some  years  ago, 
has  been  appointed  manager  at  the 
Park  and  George  Dumond,  presen- 


tation production  manager,  will  be- 
come resident  manager  at  the  Gra- 
nada. 

Frank  Drew,  local  M-G-M  ex- 
change manager,  returned  last  week 
from  the  M-G-M  sales  conven- 
tion. 

Anna  Gusdanovic,  the  oldest  of 
Paul  Gusdanovic's  four  daughters, 
was  married  last  Wednesday  in  St. 
Thomas'  church  to  Francis  X. 
Busher,  of  Cleveland.  Paul  Gus- 
danovic is  one  of  the  leading  thea- 
tre owners  of  Cleveland. 

Saul  Resnick,  and  Harry  Gold, 
branch  sales  manager  and  district 
sales  manager  respectively  for 
United  Artists  left  last  Saturday 
to  attend  the  U.  A.  convention  in 
Chicago. 

Jack  Flanigan  of  Tri-State  Mo- 
tion Picture  Company,  is  going 
to  have  a  busy  summer.  He  took 
pictures  of  the  Bremen  flyers  both 
in  New  York  and  in  Cleveland, 
"covered''  the  Kentucky  Derby,  has 
some  appointments  next  week  in 
New  York,  and  will  do  both  the 
Republican  and  Democratic  con- 
ventions. 


Starting  in  May,  Board  of  Arbi- 
tration meeting  will  alternate 
monthly  between  the  Film  Board 
of  Trade  and  the  Cleveland  Motion 
Picture  Exhibitors  Association. 
The  May  meetings  are  being  held 
in  the  Exhibitor  headquarters. 

Mrs.  Georgia  Moffett,  secretary 
of  the  Cleveland  Film  Board  of 
Trade  left  here  last  Wednesday 
bound  for  Los  Angeles  and  the  con- 
vention of  Film  Board  secretaries. 
She  plans  to  be  gone  two  weeks. 

Euclid  Beach  Theatre  opened 
May  19th,  and  once  again  it  is 
under  the  management  of  Joe 
Leavitt,  who  has  been  operating  this 
amusement  park  theatre  for  many 
years. 

Luna  Park,  which  opened  last 
week,  has  substituted  free  motion 
pictures  for  free  vaudeville  as  on 
previous  summers. 

Herman  Garfield  is  spending 
some  time  in  this  territory  in  the 
interest  of  Samuel  BischofF  Pro- 
ductions of  Hollywood. 

Nat  Barach  has  been  dismissed 
from  Battle  Creek  Sanitarium 
where  he  has  been  undergoing  a 


series  of  health  treatments,  and 
will  be  in  harness  selling  Vitaphone 
equipment  some  time  next  week. 

A.  A.  Milltnan  has  closed  the 
Cleveland  branch  of  International 
Film  Exchange  and  has  returned 
to  New  York.  S.  Silverstein  is 
now  handling  distribution  of  pro- 
ductions formerly  distributed  by 
International.  Silverstein  is  lo- 
cated in  219  Film  Exchange  Bldg. 

F.  W.  Gebhardt  is  now  located 
here  in  the  interest  of  Vitaphone 
sales.  Gebhardt  is  covering  the 
Cleveland,  Buffalo  and  Detroit 
territories. 

Cleveland  had  a  distinguished 
visitor  last  week.  No  less  a  per- 
son than  Jack  Woody.  Mr.  Woody, 
is  now  assistant  of  Fox's  general 
sales  manager,  J.  R.  Grainger.  E. 
T.  Gomersall  of  the  Fox  home 
office,  chaperoned  Woody  during 
his  short  visit  in  Cleveland. 

Ward  Scott,  local  Fox  exchange 
manager,  made  a  pre-convention 
trip  to  New  York  last  week.  He 
leaves  again  next  week  to  attend 
the  gathering  of  the  Fox  clan  in 
New  York. 


Denver 


HARRY  STERN,  former  man- 
ager for  United  Artists  in  Salt 
Lake,  and  now  a  special  representa- 
tive for  that  company,  is  in  Denver 
for  a  stay  of  about  three  weeks. 

Duke  W.  Dunbar,  Secretary  of 
the  Denver  Film  Board  of  Trade, 


accompanied  by  Mrs.  Dunbar,  left 
last  week  for  Los  Angeles,  to  at- 
tend the  convention  of  Film  Board 
Secretaries.  He  is  motoring 
through,  and  expects  to  be  back  in 
Denver  by  June  first. 
Thos.  E.  Villnave,  Casper,  Wyo., 


theatre  manager,  was  in  Denver 
the  past  week. 

Word  has  been  received  of  a 
change  of  ownership  of  the  Rialto 
Theatre,  Palisade,  Colorado.  Mr. 
Delford  Taylor  has  sold  this  thea- 
tre to  Mr.  Anton  J.  Danielson. 


Eugene  Gerbase  returned  last 
week  from  Los  Angeles,  where  he 
attended  the  Columbia  convention. 

W.  F.  Nicholson  and  J.  W.  Ady, 
of  the  Burns  Theatre,  Colorado 
Springs,  were  Denver  visitors  last 
week. 


May   26,  1928 


1801 


Projection 

s%  Optics,  Electricity,  Practical  Ideas  &  Advice 


Inquiries  and 
Comments 


On  Faith 

T  is  the  custom,  fixed  by  long 
years  of  teachings  and  prac- 
tice, for  projectionists,  the 
world  over,  to  have  at  all 
times  a  clear  view  of  the 
screen  on  which  the  picture 
is  being  projected.  At  first 
thought,  this  would  seem  to  be  a  most  ob- 
vious requirement  for  the  attainment  of 
satisfactory  projection  as  it  is  necessary 
for  the  projectionist  to  be  instantly  ready  to 
correct  any  fault  which  might  appear  dur- 
ing  the  course  of  projection. 

So  firmly  is  the  idea  of  "watchful  wait- 
ing" intrenched  in  the  field  of  projection 
that  some  persons  even  advocate  that  the 
projectionist  plant  himself  beside  the  pro- 
jector in  operation  and  never  move  himself 
therefrom,  the  better  to  be  able  to  instantly 
detect  each  faults  in  projection,  when — and 
if — they  occur. 

This  constant  attention  to  the  immediate 
duty  of  projection  is  an  heritage  of  the  days 
when  the  equipment  available  and  the  con- 
dition  of  the  film,  were  such  that  faults  did 
occur  with  annoying  frequency  so  that  it 
required  every  minute  of  the  projectionist's 
time  to  keep  a  picture  on  the  screen — and 
a  not  very  good  picture  at  that. 

The  continuance  of  this  practice  today, 
however,  is  really  an  admission — or,  per- 
haps, it  would  be  better  to  say,  a  suspicion 
—that  present  projection  equipment  is 
likely  to  fail  at  any  moment,  or  that  any 
one  of  the  innumerable  things  are  likely  to 
happen  which  would  result  in  a  dark  screen, 
not  to  mention  those  which  would  cause  less 
serious,  although  visible,  defects. 

Blind  Projection 

It  appears  that  this  suspicion  is  ill- 
founded  and  has  no  real  reason  for  existing. 
This  was  most  forcibly  brought  home  to 
the  writer  when,  during  a  recent  inspection 
of  a  fairly  large  suburban  theatre,  he  en- 
tered the  projection  room  and  was  dumb- 
founded to  sec  every  observation  port  cov- 
ered with  a  hinged  metal  door,  everyone  of 
which  was  kept  tightly  closed  while  px-o- 
jection  was  in  progress. 

It  was  utterly  impossible  for  anyone  in 
the  projection  room  to  see  into  the  theatre 
unless  an  observation  port  door  was  opened, 
and  not.  once,  while  the  writer  was  present 
in  the  room  did  the  projectionist  so  much 
as  touch  a  door  for  the  purpose  of  3eeing 
what  kind  of  a  job  of  projection  was  being 
done. 

In  fact,  while  the  projector  was  running, 
he  concerned  himself  with  numerous  other 


duties  about  the  room,  preparing  spotlight 
and  slide  projector  parts,  replacing  car- 
bons, inspecting  and  rewinding  film  and,  in 
fact,  overlooking  no  detail  in  the  coming 
operation  of  the  machines  which  were  to 
be  used  next. 

Prom  the  time  the  active  projector  was 
started  until  it  stopped,  not  the  slightest 
concern  was  shown  about  the  picture  being 
projected. 

When  asked  for  an  explanation  concern- 
ing the  metal  port  hole  doors,  the  projec- 
tionist made  a  statement  which  could  only 
be  construed  as  an  expression  of  extreme 
confidence  in  the  ability  of  equipment  manu- 
facturers to  provide  him  with  apparatus 
which  could  be  relied  on  implicitly  to  func- 
tion perfectly  at  all  times,  if  only  reason- 
able care  and  attention  were  given  toward 
keeping  it  in  condition. 

He  went  on  to  explain  that  nothing  was 
overlooked  when  preparing  the  projectors 
for  operation  and  that  everything  which 
contributed  directly  to  projecting  the  pic- 
ture was  inspected  and  adjusted  before  each 
of  the  machines  was  placed  in  action.  This 
was  done  not  once  a  week,  or  once  a  day, 
but  every  time  the  machine  was  used. 
Each  day's  experience  had  taught  him  that 
if  this  attention  was  paid  to  preparing  the 
projectors  for  action,  nothing  could  happen 
— aside  from  an  outright  accident — which 
could  possibly  mar  the  projection  results 
on  the  screen.  It  was  useless,  therefore,  he 
reasoned,  to  look  at  the  screen  and  in  order 
to  break  himself  of  the  habit  of  frequently 
walking  to  a  port  hole  to  observe  the  screen, 
he  had  taken  the  bull  by  the  horns,  so  to 
speak,  and  had  effectively  plugged  up  each 
port  hole,  the  better  to  be  able  to  resist  the 
temptation  of  sneaking  a  look. 

He  broke  himself  of  the  habit,  finally,  and 
at  the  time  of  the  writer's  visit  his  attitude 
was  one  of  extreme  disregard  for  what  was 
happening  on  the  screen.  He  knew  that 
everything  was  all  right  because  he  had 
reliable  equipment  and  he  had  done  his  part 
toward  seeing  that  nothing  had  been  over- 
looked which  would  prevent  the  show  from 
running  as  smoothly  as  if  he  had  glued 
himself  at  the  observation  port. 

When  asked  about  the  possibility  of  acci- 
dents his  answer  was  to  the  effect  that  ac- 
cidents were  likely  to  happen  any  time  and 
the  fact  that  he  was  operating  blindly 
would  neither  prevent  an  accident  nor  yet 
make  it  worse.  His  argument  was  that  he 
had  done  everything  to  prevent  an  accident 
so  that  if  one  should  really  happen,  it  would 
have  to  be  of  such  nature  that  he  would 
instantly  detect  it  inside  the  projection 
room  and  would,  therefore,  have  notice  of 
its  occurrence. 

After  thinking  things  over,  we  reached 
the  conclusion  that  this  projectionist's  idea 
was  not  so  absurd  as  it  seemed  on  first 
thought.  After  all,  is  it  really  necessary  to 
incessantly  watch  the  motion  picture  screen 


during  projection?  Will  such  watching 
prevent  a  fault  from  occurring? 

Looking  Toward  the  Future 

It  is  more  reasonable  to  suppose  that  such 
attention  to  the  screen  is  based  on  a  suspi- 
cion in  the  projectionist's  mind  that  all  is 
not  right  with  his  equipment  or  that  he  has 
overlooked  something  in  preparing  the  pro- 
jector for  action.  It  is  in  the  nature  of  an 
unnecessary  worry  which  dogs  the  pro- 
jectionist and  keeps  him  from  performing 
those  duties  which,  if  done,  would  relieve 
him  of  this  fear  and  leave  him  with  a  clear 
mind.  These  fears  are  entirely  groundless 
because  he  has  the  equipment  necessary  to 
produce  best  results.  If  he  will  but  study 
the  equipment  and  then  do  the  things  neces- 
sary to  permit  the  equipment  to  work  as 
the  builder  intended  it  should,  then  there 
is  no  reason  why  anything  should  happen 
to  mar  the  projection. 

In  this  mechanical  age,  it  is  safe  to  place 
reliance  on  the  accuracy  and  certain  opera- 
tion of  mechanical  devices  rather  than  on 
human  capabilities.  This  is  being  proved 
every  day. 

Huge  transatlantic  liners  are  guided 
through  the  thickest  fogs  with  an  accuracy 
as  perfect  as  though  no  fog  existed  by 
means  of  radio  bearings.  These  same  ships 
take  depth  soundings  by  means  of  sound 
waves  which  instantly  reveal  to  the  pilot 
the  nature  of  the  bottom  and  the  depth  of 
water  beneath  the  ship.  Railroad  trains  are 
guided  by  night  by  signals  in  which  the 
engineer  has  implicit  faith  even  though  he 
cannot  see  what  lies  before  him.  Even  in 
warfare,  the  artillery  does  its  stuff  effec- 
tively without  seeing  hide  or  hair  of  the 
enemy. 

The  most  remarkable  evidence  of  the  pre- 
cision of  blind  operation  when  based  on 
mechanical  devices,  is  found  in  aviation. 
Lindbergh  astounded  the  world  when  he 
flew  a  "blind"  plane  from  New  York  to 
Paris,  placing  absolute  reliance  on  the  in- 
strument board  before  him  and  on  his  un- 
canny sense  of  flying. 

Byrd's  flight  to  the  North  Pole  was  suc- 
cessful primarily  because  of  the  earth  indi- 
cator compass  which  guided  his  flight  be- 
cause a  magnetic  compass  is  useless  in  that 
part  of  the  world. 

And  so  on  without  end,  cases  can  be 
cited  where  the  frailties  of  human  judg- 
ment have  been  superseded  by  the  precise 
guidance  of  unemotional  scientific  devices 
and  mechanical  engines. 

True  it  is,  that  the  preparatory  work 
necessary  to  placing  these  devices  iti  opera- 
tion is,  and  always  will  be,  of  great  impor- 
tance because  if  errors  of  adjustment  are 
made,  there  are  no  means  by  which  such 
errors  may  be  self-corrected  by  the  par- 
ticular machine.  If  the  preliminary  work 
{Continued  on  following  page) 


1MU 


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engineers 


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1799  Jerome  Ave.  New  York  City 

2015  So.  Vermont  Ave.  Los  Angeles,  Calif. 


R.  E.  Martin  Opens  New  Theatre 
at  Columbus,  Ga, 


T)  EFORE  an  enthusiastic  audience  of 
3,000,  the  largest  number  of  theatre- 
goers ever  assembled  in  Columbus,  Ga.^  the 
new  Royal  Theatre  was  recently  formally 
dedicated. 

The  Royal,  newest  house  in  the  chain  of 
six  theatres  owned  and  operated  by  R.  E. 
Martin,  pioneer  showman  of  this  city,  sur- 
passed all  expectations  of  viewers  in  its 
beauty.  With  a  background  of  sixteen 
years  of  successful  experience  as  theatre 
owner  and  manager,  together  with  a  careful 
survey  made  of  theatres  in  New  York  and 
other  large  cities,  Mr.  Martin  incorporated 
into  his  new  venture  the  most  modern  ideas 
and  conveniences,  presenting  to  Columbus 
a  theatre  which  in  every  sense  of  the  word 
reflects  an  outstanding  credit  to  her,  in 


matter  of  fact,  to  a  city  of  much  larger  size 
than  she. 

Besides  bringing  the  best  of  first-run  pic- 
tures to  Columbus,  the  Royal  brings  the  in- 
novation of  vaudeville  attractions,  which 
will  inevitably  promote  the  popularity  of 
the  theatre. 

For  a  first  night,  the  entire  program 
clicked  unusually  well,  and  drew  cordial 
admiration  from  all  patrons. 

Through  the  courtesy  of 
moving  pictures  were  made 
nighters  and  speakers  by  Tracy  Mathewson, 
considered  the  best  cameraman  in  this  sec- 
tion. 

The  policy  of  the  Royal  will  consist  of 
daily  change  of  first  class  pictures  with  a 
split  week  vaudeville. 


Pathe  News, 
of  the  first- 


Standard 

VAUDEVILLE 

for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

Astor  Theatre  Building 
N.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


Inquiries  and  Comments 

(Continued  from  preceding  page.) 
is  accurate,  however,  the  results,  barring 
accidents,  will  not  be  in  doubt. 

So  why  not  operate  a  motion  picture 
show  blindly?  What  good  to  look  at  the 
screen  if  the  groundwork  of  preparation  has 
been  accurately  performed  on  reliable  ma- 
chines ?  Years  of  experience  have  proved 
that  these  projectors  are  reliable  if  only 
they  are  given  the  proper  attention. 

And  by  the  same  token  careful  attention 
to  detail  and  good  equipment  will  absolutely 
assure  the  success  of  any  performance. 


Each 

Month  The 
Showman 
Issue  of 
Motion 
Picture 
News 
Carries 
announce- 
ments of 
Vital  In- 
terest to 
All 

Theatre 
Owners 


Hot 

days 


are 

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Typhoon  Breezes  on 
the  job.  They  cost 
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Offices  in  Principal  Cities 


May    26,    19  28 


1803 


lIII«lllf!fllllllfll!IIMIfllllll«l!lll«lllll!flllllin 

mmiNiiHiuiiu 

ii 

mm 

NiiiU 

[COMPLETE  release  chart 

Pw/wftiiifi/iiii     it  rti     /rc/  gift     it  i'i*n  ri  1 1  u  ir     lit      t li  ti     ii  it  m  a  c     /if      tlittrti.iitni'G     in      itf  it  i  >  r     t  ii  tit      1  1 ,  >       /'  v/i  j  /if  f  /ir      nwi«'      /i/ii  . . 
JT  rOlllll  llOllS     lilt'     H3l(  U     itr^t  I7f  lllllg     Hi     Lite     iLllllieS     Of      Ls  t  nl  1  I  i/ tl  1 1 H  ?i     III     Itiilt  l      lIUll      vile     IjXilH/IHjr      ftl(l\      11(11  » 

a  short-cut  touard  such  information  as  lie  may  need,  as  well  as  information  on  pictures  that  are  coming. 
Features  ivhich  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been  assigned,  are  listed  in 

"Coming  Attractions"    (S.  R.  indicates  State  Right  release.) 

■     Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 

i 

■111 

BRAY  PRODUCTIONS 

Title  Star  Rel.  Date 

Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster  Feb.  10. . . 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward      Mar.  10. . . 

Cat  Tales  McDougall  Kids  Feb.  20. . . 

Cutting  Up  McDougall  Kids  Mar.  20... 

Daze  of  '49  J.  Cooper-L.  Carver  Jan.    2. . . 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.   1 . . . 

Fowl  Play   McDougall  Kids  April  20. . . 

Lost  In  the  Lurch  P.  Murdock-N.  Cavalier  Mar.  1 . . . 

Mr.  Pooh  McDougall  Kids  Jan.  20... 


COLUMBIA 

FEATURES 

Title  Star  Rel.  Dat< 

After  the  Storm  Bosworth-Gilbert-Delaney  April  19 

By  Whose  Hand?  Cortez-Gilbert  Sept.  15. 

Broadway  Daddies  Logan-Lease  April  7 

College  Hero,  The  Agnew-Lease-Garon  Oct.  9.. 

Desert  Bride,  The  Compson-Forrest   Mar.  26 

Fashion  Madness  Windsor-Howes  Dec  8.. 

Golf  Widows  Ford-Reynolds-Rand   May  1.. 

Isle  of  Forgotten  Women  Tearle-Sebastian  Sept.  27. 

Lady  Raffles  Taylor-Drew  Jan.  25.. 

Matinee  Idol,  The  Walker-Love  Mar.  14. . 

Modern  Mothers   Chadwick-Fairbanks,  Jr.-Kent    May  13. 

Name  the  Woman   Stewart-Glass  May  25. 

Opening  Night,  The  Windsor-Bowers  Nov.  14. . 

Sally  in  Our  Alley  Mason-Arlen  Sept.  3 

Siren,  The  Revier-T.  Moore  Dec.  20. . 

So  This  Is  Love  Mason-Collier-Walker  Feb.   6. . 

Sporting  Age,  The  Bennett-Herbert-Nye  Mar.  2. . 

Stage  Kisses  Harlan-Chadwick  Nov.  2. . 

That  Certain  Thing  Graves-Dana   Jan.  1 

Tigress,  The  Holt-Revier  Oct.  21 . . 

Warning,  The  Holt-Revier  Nov.  26. 

Wife's  Relations,  The  Mason-Glass  Jan.  13.. 


Length 

Reviewed 

2  reels 

Jan.  7 

2  reels 

Mar.  17 

2  reels 

2  reels 

Mar.  17 

2  reels 

Feb.  4 

2  reels 

Mar.  17 

2  reels 

2  reels 

Mar.  17 

2  reels 

Jan.  7 

Length 
5459  feet. 
5432  feet 
5400  feet. 
5628  feet 
5425  feet 
5513  feet 
5592  feet 
5645  feet. 
5471  feet 
5925  feet. 
5540  feet 


Reviewed 
'.  Jan!  7 
. .  Dec.  9 

Mar.  31 
.  Jan.  21 

May  5 


Woman's  Way,  A  Livingston-Baxter  Feb.  18 


5524  feet 
5892 teet 
5996  feet 
5611  feet. 
5467 reet 
5435  feet 
6047  feet 
5357  feet 
5791  feet 
5508  feet 
5472  feet 


Mar.  17 


Mar.  10 
Mar.  17 
Jan.  7 
April  28 


Coming 

Star 


Attractions 

Title 

Beware  of  Blondes  

Gangster,  The    Livingston-Day 

Ransom  Wilson-Burns. . 

Way  of  the  Strong,  The  Stewart-Glass  . 

Virgin  Lips  Borden-Boles 


Length  Reviewed 


Title  Star  Rel. 

Nicknames   Hodge-Podge   April 

No  Fare   "Big  Boy  '   April 

Off  Balance   Monty  Collins    April 

Peculiar  Pair  of  Pups,  A   Bruce  Outdoor  Sketch   May 

Penny  Postals   Curiosities   April 

Pretty  Baby   Monty  Collins   Feb. 

Racing  Mad  A I  St.  John  Jan. 

Rah  Rah  Rah  Dorothy  Devore  June 

Recollections  of  a  Rover  Hodge-Podge  Jan. 

Rubbernecking  Curiosities  Feb. 

Running  Ragged  Lewis  Sargent  Jan. 

Sailor  Boy    Monty  Collins    June 

Say  Ah-h   Charley  Bowers  Feb. 

Simple  Sap.  A  Larry  Semon   Feb. 

Slippery  Head  Johnny  Arthur   April 

Spring  Has  Came   Monty  Collins   Mar. 

Star  Shots  Hodge-Podge   Feb. 

Sword  Points  Lupino  Lane  Feb. 

There  It  Is   Charley  Bowers  Jan. 

Thoughts  While  Fishing    Bruce  Outdoor  Sketch   June 


Three  Tough  Onions   Monty  Collins 

Visitors  Welcome   Johnny  Arthur  

Wandering  Toy,  The  Hodge-Podge  

Wedding  Slips   Monty  Collins  

Whoozit  Charley  Bowers  

Who's  Lyin"  Davis-Collins  

Wildcat  Valley  Johnny  Arthur 

Wild  Wool    Night  Clouds  Bruce  Outdoor  Sketch 

You'll  Be  Sorry  Charley  Bowers  


May 
Mar. 
.May 
Jan. 
April 
June 
Jan. 


Date 

8... 

8... 
22..., 
20  . 

1.. 
26 

8 

3 

8.. 

5.. 
29. . 
17 
19 
12 
29. 
25 

5. 
12. 

1.. 
17 
20 

4.. 

6.. 

1.. 

1.. 
10 
22 


Length 

1  reel 

2  reels 
1  reel 

1  reel 


Riucwm) 
April  21 
Mar.  24 
April  14 
May  5 


May  20 


1  reel  Mar.  17 

1  reel  Feb.  18 

2  reels         Jan.  28 

2  reels  

1  reel. .  Feb.  4 
1  reel  Feb.  4 

1  reel  Feb.  4 

1  reel   

2  reels  Feb.  18 
.  2  reels         Feb.  25 

2  reels  April  21 

1  reel  Mar.  17 

1  reel  Feb.  4 

2  reels  Dec.  31 

2  reels  Jan.  7 

1  reel  

1  reel   May  12 

2  reels. .  Mar.  10 
1  reel  

1  reel   Feb.  11 

2  reels  Mar.  17 

2  reels  

2  reels         Feb.  4 

.  1  reel  

.  2  reels         May  19 


EXCELLENT  PICTURES  (S.  R.) 

FEATURES 

Title  Star 

Back  to  Liberty   Walsh-Hall  Nov.  10 

Bit  of  Heaven,  A  Lee-Washburn   April 

Bowery  Cinderella,  A   O'Malley-Hulette  Nov.  1 

Broadway  Madness  De  La  Motte-Keith  Oct.  1 

Satan  and  the  Woman  Windsor-Keefe  Dec.  15 

Stronger  Will   Marmont-Carewe  Jan.  15 

Women  Who  Dare  Chadwick-Delaney   Mar. 


Date  Length 
5980  feet 


Reviewed 


6900  feet  Nov.  25 
6300  feet  Oct.  11 
6400  feet  Mar.  10 
6600  feet  


Coming  Attractions 

Title  Star 

Life's  Crossroads  Hulette-Hamllton  

You're  in  the  Army  Now  Santschi-Blythe  


Length  Reviewed 


EDUCATIONAL 

Title  Star  Rel.  Date     Length  Reviewed 

All  Bear  Curiosities  April  29  1  reel  April  21 

All  Set  Lupino-Sargent-Hutton  Jan.  15  1  reel  Feb.  4 

Always  a  Gentleman  Lloyd  Hamilton  Feb.   5  .  .  2  reels          Feb.  18 

At  It  Again  Monty  Collins  May  13  2  reels  April  28 

Between  Jobs  Lloyd  Hamilton  Mar.  18  2  reels  

Blazing  Away  Lloyd  Hamilton  April  22.  .  2  reels  April  7 

Builders  of  Bridges  Bruce  Outdoor  Sketch  Feb.  26      1  reel    Mar.  10 

Call  of  the  Sea,  The  Hope  Hampton  Jan.    1.  ..  2  reels  Dec  31 

Chilly  Days  "Big  Boy"  Feb.  19      2  reels          Feb.  18 

Circus  Blues  Dorothy  Devore  Mar.  25  2  reels          Mar.  17 

Count  Me  Out  Barney  Helium  Mar.  11  1  reel  Mar.  3 

Crown  Me  Wallace  Lupino  June  3  1  reel   

Cutle  Dorothy  Devore  Jan.  15  2  reels          Feb.  18 

Dog  Days— Sun  and  Rain  Bruce  Outdoor  Sketch  Jan.  29  1  reel  Feb.  25 

Dummies  Larry  Semon  Jan.    1  2  reels          Dec.  23 

Fall  In  Monty  Collins  Jan.    1  1  reel   Dec.  23 

Fandango  Lupino  Lane   May   6      2  reels  April  14 

Felix  the  Cat  In  Arabiantlcs  "Sullivan  Cartoon"  May  13  1  reel  

Felix  the  Cat  In  Comicalities  "Sullivan  Cartoon"  April  1    .  1  reel  April  21 

Felix  the  Cat  Draggln'  Dragon  "Sullivan  Cartoon"  Jan.  22.  .  1  reel  Feb.  25 

Felix  the  Cat  in  Eskimotive  "Sullivan  Cartoon"  April  29  1  reel  

Felix  the  Cat  in  Futuritzy  "Sulli  van  Cartoon"  June  24      1  reel   

Felix  In  In-and-Out-Laws  "Sullivan  Cartoon"  May  27 ...  1  reel  

Felix  the  Cat  in  Japanicky  "Sullivan  Cartoon"  Mar.  4 ....  1  reel  Mar.  31 

Felix  in  Ohm  Sweet  Ohm  "Sullivan  Cartoon''  .  Feb.  19  1  reel  Mar.  17 

Felix  in  Outdoor  Indore  "Sullivan  Cartoon"  June  10      1  reel 

Felix  the  Cat  in  Polly-tics  "Sullivan  Cartoon"   Mar.  18      1  reel  April  14 

Felix  In  Sure-Lock  Homes  "Sullivan  Cartoon"   April  15      1  reel  May  5 

Felix  the  Cat  In  the  Oily  Bird  "Sullivan  Cartoon"  Feb.    5    .  1  reel  Mar.  10 

Felix  in  the  Smoke  Screen  "Sullivan  Cartoon"  Jan.    8.  .  1  reel   Feb.  18 

Feline  Frolics— Tonquin  Valley  Bruce  Outdoor  Sketch  Mar.  25  1  reel    .       Mar.  1 0 

Fighting  Orphans— Evening  Mist  Bruce  Outdoor  Sketch  1  reel  

Gloom  Chaser,  The   "Big  Boy"  ...  June  24      2  reels 

Green-Eyed  Love  Ruby  McCoy-George  Hall         April  8      1  reel  Mar.  24 

Hectic  Days  Lupino  Lane   June  17      2  reels  

High  Strung  Jerry  Drew  Jan.  29...  2  reels  Feb.  4 

Hints  on  Hunting— Day  by  Sea  Bruce  Outdoor  Sketch   April  22      1  reel  Mar.  31 

His  Maiden  Voyage  George  Davis  Feb.  26      2  reels          Feb.  18 

Homemade  Man,  A  Lloyd  Hamilton.  .  June  17       2  reels 

How  to  Please  the  Public  Hodge  Podge  Mar.  11      1  reel     ...  Mar.  17 

Indiscrete  Pete  Jerry  Drew  Mar.  11      2  reels   Mar.  10 

Kitchen  Talent  George  Davis   April  15      2  reels         Mar.  31 

Landlord  Blues  Curiosities  May  27      1  reel 

Listen  Sister  Lupino  Lane  .  Mar.  25      2  reels         Mar.  24 

Love's  Springtime  H.  Hampton-J.  Catalalne  Feb.  12      2  reels         Mar.  17 

Mother  Birds  Curiosities   Mar.  4      1  reel   Feb.  18 

Mysterious  Night,  A  Monty  Collins   Feb.  12      1  reel  Feb.  4 

Navy  Beans  "Big  Boy"  May  27...  2  reels  , ...  May  12 

Never  Too  Late  Wallace  Lupino  May   6      1  reel  April  28 

New  York's  Sweetheart  Curiosities  Jan.    1      1  reel  Feb.  11 


Reviewed 
Nov.  11 
Mar.  24 


Feb.  25 
Sept.  30 

Mar.  3 
Mar.  17 
Aug.  26'27 
Feb.  25 


F  B  O 

FEATURES 

Title  Star  Rel.   Date  Length 

Aflame  In  the  Sky  Lynn-Luden  Dec.  18.  6034  feet 

Alex  the  Great  Gallagher-Dwyer  May  13. .  5886feet 

Bandit's  Son,  The  Steele-Sheridan  Nov.  20  . .  4789feet 

Bantam  Cowboy,  The  ,  ..  Buzz  Barton  Aug.  12      4693  tret 

Beyond  London's  Lights  Shumway-Elliott   Mar.  18  .     5583  feet 

Boy  Rider,  The  Buzz  Barton  OcL  23       4858  feet 

Breed  of  the  Sunsets  Bob  Steele  April  I...  4869feet 

Cherokee  Kid,  The  Tyler-Lynn   OcL  30  ..  4837feet 

Chicago  After  Midnight   Mendez-lnce    Mar.  4  6249feet 

Clancy's  Kosher  Wedding  Sidney-Lease-Lynn  SepL  17      5701  feet 

Coney  Island  Wilson-Mendez  Jan.  13  .  6390feet 

Crooks  Can't  Win    Lewis-Hill-Nelson  May  II 

Dead  Man's  Curve   Fairbanks,  Jr.-Blane  Jan.  16...  5511  feet      Dec  23 

Desert  Pirate,  The   Tyler-Thompson  Dec  25       4754  feet   

Devil's  Trade  Mark,  The  Bennett-Mong-Douglas  April  7       5984  feet 

Dog  Justice    Ranger-Martin   June  10      5043  feet 

Driftin' Sands   BobSteeie  Jan.    1...  4770  feet 

Fangs  of  the  Wild    Ranger-Kitchen    Feb.    5      4804  feet      Jan.  14 

Fighting  Redhead.  The   Buzz  Barton    July    1       4758  feet 

Flying  U  Ranch,  The  Tyler-Lane   SepL  4  4924feet 

Freckles   Bosworth-Fox,  Jr  Mar.  21  6131  feet      Jan.  28 

Gingham  Girl.  The    Wl, son-Arthur   Oct.    2      6301  feet    July  29 '27 

Harvester.  The  Kingston-Caldwell    Nov.  23      7045  leet      Nov.  25 

Her  Summer  Hero    Thnmpson-Trevor-Blane  Feb.  12      5146  feet      Dec.  30 

Hook  and  Ladder  No.  9  Ellis-Keefe-Hearn   Nov.  13  ..  5240feet      Dec.  16 

In  a  Moment  of  Temptation.  Stevens-Keefe  Sept.  18      5605  feet       Nov.  11 

Jake  the  Plumber  Devorska-Lynn  Oct.  IB...  5186feet      Nov.  4 

Judgment  of  the  Hills   Valll-Caldwell  Nov.  6      6481  teet    Aug.  19'27 

Law  of  Fear,  The    Ranger-Reid-Nelson  April  8      4769  feet       Mar.  10 

Legionnaires  in  Paris  Cooke-Guard    Jan.  31       5893  feet 

Little  Buckaron.  The    Buzz  Barton  Mnr.  11       4801  fret 

Little  Mickey  Grogan    Darro-Ralston-Nye  Dec  27      6515  feet       Mar.  3 

Little  Yellow  House.  The  Sleeper-Caldwell   May  28      6829  feet       April  21 

Loves  of  Ricardo,  The   George  Beban  June  17.  ..  5181  feet    SepL  4 '26 

Man  in  the  Rough.  The   Steele-King  May  20  4748feet 

Mojave  Kid.  The   Steete-Gllmore   Sept.  25      4924  teet  Aug.12'27 

Phantom  of  the  Range   Tyler-Thompson-Darro  April  22      4781  feet      Feb.  11 

Pinto  Kid,  The    Barton-Trevnr-Lee   April  29      4884  feet      Jan.  7 

Racing  Romeo,  The   Grange-Ralston   SepL  1.  ..  5992  feet      Dec  16 

Ranger  ot  the  North   Ranger  dog)   Oct.    9      4977  feet 

Red  Riders  of  Canada   Mlller-Byer  April  15      6419  feet      Dec  23 

Riding  Reneq.ide,  The  BobSteeie   Feb.  18...  4729  feat 

Sally  of  the  Scandals    Love-Forrest  July  15  

Shanghaied    Mlller-lnce    Oct.  19      5999  feet    Aug.  26*27 

Skinner's  Big  Idea    Washburn-Sleeper-Trevor         May  11       5967  feet       Mar.  17 

Slingshot  Kid.  The    Barton-Mnrgan-Rlce  Dec   4      4486  teet 

South  Sea  Love   Mhler-Shumway-Brooks  Dec  10      6388  feet       Feb.  18 

Swift  Shadow.  The  Ranger  dog'  Dec  11       4897  feet       Dec  23 


1804 


Motion    Picture  News 


Dec.  30 


Title  Star  Rel.   Date     Length  Reviewed 

Trail  of  Courage,  The  Steele-Bonner  July  8  

Wall  Flowers  Trevor-Arthur-Todd  Feb.  16       6339  feet  

When  the  Law  Rides  Tyler-Darro  June  24  .  .  .4898  feet  

Wizard  of  the  Saddle  Barton-Thompson  Jan.  22  4805  feet. 

SHORT  SUBJECTS 

Title  Star 

After  the  Squall  Al  Cooke  

All  Alike  Carr-Alexander-Ross.  . . . 

All  Washed  Up  Al  Cooke   

Almost  a  Gentleman  Al  Cooke  

Are  Husbands  People?  Al  Cooke  

Big  Berthas  Karr-Ross-Alexander. . . . 

Come  Meal   Al  Cooke  

Happy  Trio.  The  Karr-Ross-Alexander.  .  . 

Heavy  Infants  Karr-Ross-Alexander.  . . . 

Joyful  Days  Karr-Ross-Alexander.  .  . 

Mickey's  Babies  Mickey  Yule  

Mickey's  in  Love  Mickey  Yule  

Mickey  in  School  Mickey  Yule  

Mickey's  Little  Eva  Mickey  Yule  

Mickey's  Nine  Mickey  Yule  

Mickey's  Parade  Mickey  Yule  

Mickey's  Triumph   Mickey  Yule  

Mickey's  Wild  West  Mickey  Yule  

My  Kingdom  For  a  Hearse  Al  Cooke  

Oui  Oui  Heidelberg  Karr-Ross-Alexander  Feb. 

Panting  Papas  Karr-Ross-Alexander  Jan. 

Rahl,  Rah!  Rexie  AlCooke  Feb. 

Restless  Bachelors  Al  Cooke  May 

Silk  Sock  Hal  Al  Cooke  May 

Social  Error,  A  Al  Cooke  Jan. 

Standing  Pat  Karr-Ross-Alexander  July 

Too  Many  Hisses  AlCooke   Mar. 

Top  Hats  Al  Cooke  Mar 


Rel. 

April 

April 

Feb. 

June 

April 

May 

June 

Mar. 

June 

Aug. 

Aug. 

June 

Feb. 

April 

Mar. 

Jan. 

July 

May 

April 


Date 

30... 

9... 

6... 
25... 

2... 
14... 
11... 
12... 
11... 
14. . . 

7... 

4.... 

6... 

2. . . 

5... 

2... 

3... 

7... 
16... 
13... 

9... 
20. . . 
14... 
28  .. 
23  . 

9... 

5... 
19... 


Attractions 


Coming 

Title  Star 

Battling  Buckaroo,  The  Tyler-Clair  

City  of  Shadows,  The  Luden-Lynn  

Danger  Street  Baxter-Sleeper  

Down  Our  Way  Valli-Caldwell-Darro. . . . 

Gang  War   

Eagle's  Ta'ons,  The  Tom  Tyler  

Headin'  for  Danger  Steele-Mendez  

Hit  of  the  Show,  The  Brown-Astor-Olmstead. . 

Perfect  Crime,  The  Rich-Brook-McConnell . . 

Saddle  and  Spurs  Barton- Eason  

Stocks  and  Blondes  Logan-Gallagher  

Taxi  13  Conklin-Sleeper-Trevor 


Length  Reviewed 

.2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

.  2  reels  

.2  reels  

.2  reels  

2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

2  reels  Feb.  18 

2  reels  

.2  reels  

2  reels  Feb.  11 

2  reels  

2  reels  

2  reels  


Length  Reviewed 


FIRST  DIVISION  (S. 


Title  Star 

Comrades  Keith-Hughes-H.  Costello. 

Death  Valley  Nye- Weils- Rao  

Devil's  Cage,  The  Garon-Keith  


R.) 

Rel.   Date     Length  Reviewed 


Firnegan's  Ball  Landis-Mehaffey. 


Souls  Aflame  James-Wells-Lard. 


Title 
Free  Lips 


Coming  Attractions 

Star 

Marlowe-Novak  


Jan.    1 . . 

.  .5970  feet. 

...Mar.  10 

Nov.  15  . 

.  .5880  feet. 

..Aug.  12 

Mav 

Mar  

Oct.    1  . 

.  6200  feet. 

. .  Dec.  9 

Feb.    1 . . 

.  .5700  feet. 

. .  Mar.  24 

Jan. 

Dec.  15. . 

.6900  feet 

Sept.  15.. 

.6700  feet 

Sept.  9 

.Mar.  . 

Dec.   1  . 

5604  feet 

Length 

Reviewed 

FIRST  NATIONAL 

FEATURES 

Title  Star  Rel. 

American  Beauty  Dove-Hughes  Oct. 

Barker,  The  Sills-Compson-Mackaill  Aug. 

Big  Noise,  The  Conklin-Hardy-White  Mar. 

Breakfast  at  Sunrise  Talmadge-Alvarado  Oct. 

Burning  Daylight  Sills-Kenyon  Mar. 

Camille  Talmadge-Roland  Sept. 

Canyon  of  Adventure   Maynard-Faire  April 

Chaser,  The  Langdon-McConnell  Feb. 

Chinatown  Charlie  Hines-Lorraine   April 

Crystal  Cup,  The  Mackaill-Mulhall  Oct. 


Drop  Kick,  The  Barthelmess-Kent  Sept. 

Flying  Romeos  Sidney-Murray  Feb. 

French  Dressing  Warner-Brook-Wilson  Jan. 

Good-Bye  Kiss,  The  Eilers-Burke-Kemp  July 

Gorilla,  The  Murray-Day-Kelsey  Nov. 

Gun  Gospel  Maynard-Faire  Nov. 

Harold  Teen   Lake-Brian-White  May 

Hawk's  Nest,  The  Sills-Kenyon  May 

Heart  of  a  Follies  Girl  Dove-Kent  ..  Mar. 

Her  Wild  Oat  Moore-Kent   Dec. 

Home  Made  Hines-Daw  Nov. 

Ladies'  Night  in  Turkish  Bath  Mackaill-Mulhall  April 

Lady  Be  Good  Mackaill-Mulhall  May 

Life  of  Riley,  The  Sidney-Murray  Sept. 

Little  Shepherd  of  Kingdom  Come.    Barthelmess-O'Day  April 

Love  Mart,  The  Dove-Roland   Dec. 

Mad  Hour,  The  O'Neill-Kent  Mar. 

Man  Crazy  Mackaill-Mulhall  Nov. 

Noose,  The  Barthel  mess-Joyce  Jan. 

No  Place  to  Go  Astor-Hughes  Oct. 

Oh  Kay  Colleen  Moore  Aug. 

Patent  Leather  Kid,  The  Barthelmess-O'Day  Jan.  . 

Private  Life  of  Helen  of  Troy  Corda-Stone-Cortez  Jan. 

Red  Raiders,  The  Maynard-Drew  Sept. 

Rose  of  the  Golden  West  Astor-Roland   Oct. 

Sailors'  Wives  Astor-Hughes  Jan. 

Shepherd  of  the  Hills  Francis-O'Day   Jan. 

Smile,  Brother,  Smile  Mackaill-Mulhall  Sept. 

Texas  Steer,  A  Rogers-Fazenda  Dec. 

Three-Ring  Marriage  Astor-Hughes   May 

Upland  Rider,  The  Maynard-Douglas   June 

Valley  of  the  Giants  Sills-Kenyon  Dec. 

Vamping  Venus  Murray-Todd-Fazenda.  May 

Wagon  Show,  The  Maynard-Faire   .  Feb. 

Wheel  of  Chance  Barthelmess-Basquette  June 

Whip  Woman,  The  Taylor-Moreno  Feb. 

Yellow  Lily,  The  Dove-Brook   May 


Date 

9... 
19... 
25... 
23... 
11... 

4... 
22  . 
12... 
15... 
16... 
25... 
26  . 
15... 
22  . . 
13... 

6.... 
27. . . . 
27. . . . 
18 

25  . . 

20. . . . 
1.... 


Length 
.6333  feet. 

.7400  feet' 
6042  feet 
. 6500  feet . 
8692  feet 
5800  feet 
5744  feet 
6365  feet 
6386  feet 
681 9  feet 
6184  feet 
6344  feet. 

7133  feet 
6288  feet 
7500  feet 

5957  feet' ! 
61 18  feet  . 
6524  feet  . 
6592  feet  . 


Reviewed 
..Oct.  21 

.  May  12 
.Dec.  16 

April  28 
.  May  6 
.  May  19 

April  21 

',  Nov.  25 
.  Sept.  30 
April  14 


Dec.  2 
Mar.  10 


Mar.  17 
Feb.  11 

April  14 


May  19 

April  21 
.  Dec.  30 
..Jan.  7 
..Mar.  17 


18  ...6712 feet..  . Sept.  16 
8. . . .7700  feet 
18... 7388  feet 
4  ...6625 feet. 
27. . .  5542 feet. 
29  7331  feet 
30.  .  .  .6431  feet. 

26  

 11412feet.Aug.26,*27 

8  . .  .7694  feet  . .  Dec.  23 
4  ...6214 feet.  .. Dec.  9 
2....6477feet....Oct.  7 
22... 5485  feet...  Mar.  10 
1... .8188 feet. ...Feb.  25 
11  6669  feet. . .  Sept.  9 

4  7419  feet. . .  Nov.  18 
27  

3  May  19 

11.... 6336  feet  

13  

19..  .  6212  feet  

10  

5  ... 5087 feet  ...Mar.  24 
20  


Coming  Attractions 

Title  Star 

Butter  and  Egg  Man  Mulhall-O'Day  

Code  of  the  Scarlet  Maynard-McConnell  

Divine  Lady.  The  Griffith-Varconi  

Glorious  Trail,  The  Ken  Maynard  

Happiness  Ahead  Colleen  Moore   

Head  Man,  The  Murray-Reed-Dawson  

Heart  to  Heart  Astor-Hughes  

Here  Comes  the  Band  Langdon-Davison  

I'll  Tell  the  World  Colleen  Moore  

Lilac  Time  Moore-Cooper  

Phantom  City,  The  Ken  Maynard  

Whip,  The  Mackaill-Nilsson-Forbes  

Wright  Idea,  The  Hines-Lorraine  


Length  Reviewed 


Mar.  24 


FOX  FILMS 

FEATURES 

Title  Star  Rel. 

Arizona  Wildcat,  The  Mix-Sebastian  Nov. 

Black  Jack  Jones-Bennett  Sept. 

Blood  Will  Tell  Jones-Perry  Nov. 

Branded  Sombrero,  The  Jones-Hyams  Jan. 

Chicken  a  la  King  Sterling-Carroll-Meeker  June 

Come  to  M/  House  Borden-Moreno  Dec. 

Dare  Devil's  Reward  Mix-Joyce  Jan. 

Don't  Marry  Moran-Hamilton  June 

Dressed  to  Kill  Lowe-Astor  Mar. 

East  Side,  West  Side  O'Brien-Valli  Oct. 

Escaoe,  The  Valli-Russell  April 

Farmer's  Daughter,  The  Beebe-Burke  July 

Fleetwing  Norton-Janis  July 

Gateway  of  the  Moon  Del  Rio-Pidgeon  Jan. 

Gay  Retreat,  The  Cohen-McNamara  Sept 

Girl  in  Every  Port,  A  McLaglen-Armstrong  Feb. 

Hangman's  House  McLaglen-Collyer-Kent  May 

Hello,  Cheyenne  Mix-Lincoln   May 

High  School  Hero  Phipps-Stuart  Oct. 

Holiday  Lane  Jan. 


Date 

20... 
25... 
13.... 


Length 

4665  feet. 
4777  feet 
4556  feet 
4612  feet 


Reviewed 
. .  Mar.  24 
Mar.  3 
Mar.  3 
Jan.  14 


honor  Bound  O'Brien-Taylor  May 

Horsemen  of  the  Plains  Mix-Blane  Mar. 

Joy  Girl,  The  Borden-Hamilton  Sept. 

Ladies  Must  Dress  Valli-Gray  Nov. 

Love  Hungry  Moran-Gray  April 

Loves  of  Carmen  Del  Rio-McLaglen  Sept. 

News  Parade,  The  Stuart-Phipps  May 

None  But  the  Brave  Dorothy  Knaop  June 

No  Other  Woman  Del  Rio-Alvarado  June 

Painted  Post,  The  Mix-Kingston  July 

Pajamas  Borden-Gray  Oct. 

Play  Girl,  The  Bellamy-Brown  April 

Publicity  Madness  Moran-Lowe  Oct. 

Road  House  Barrymore-Alba  July 

Seventh  Heaven  Gaynor-Farrell  Oct. 

Shame  (re-Issue)  John  Gilbert  Nov. 

Sharpshooters  O'Brien-Moran  Jan. 

Silk  Legs  Bellamy-Hall  Dec. 

Silver  Valley  Mix-Dwan  Oct. 

Soft  Living  Bellamy-Brown  Feb. 

Square  Crooks  Brown-Armstrong-Dwan  Mar. 

Thief  in  the  Dark,  The  Meeker-Hill-Lee  May 

Two  Girls  Wanted  Gaynor-Tryon  Sept. 

Very  Confidential  Madge  Bellamy  Nov. 

Why  Sailors  Go  Wrong  Cohen-McNamara  Mar. 

Wizard,  The  Lowe-Hyams  Dec. 

Wolf  Fangs  Thunder-Morton-Lincoln  Nov. 

Womanwise  Russell-Collyer-Pidgeon  Jan. 


 5430  feet  

. . .4987  feet  . 

..Jan.  21 

..  .6566 feet  . 
...8154  feet.. 
...5109  feet  . 

.  Mar.  17 
. .  Nov.  4 
May  12 

.5038  feet. 

.5524  feet. 

.5500  feet 
6518  feet 
4518  feet 

.5498  feet. 


Jan.  14 
.  Sept.  23 
Mar.  3 
May  19 
May  19 
.Nov.  11 


.6188  feet. 
.4397  feet 
.61 62  feet. 
.5599  feet 
.5792  feet. 
.8538  feet 


Mar.  24 
.  Sept.  23 

Dec.  23 
.  April  21 
.  Oct.  7 


5876  feet 
.5200  feet 
5893  feet 


.  Dec.  2 
.  April  28 
Feb.  11 


8500  feet 
5467  feet 
.5573  feet 
.5446  feet. 
.5011  feet 
.5629  feet 
.5397  feet 
5937  feet. 
.6293  feet. 
.5620  feet 
5112feet 
5629  feet 
.5331  feet 
.5050  feet. 


June  10 


Jan.  28 


Oct.  14 
Mar.  3 
.  Mar.  31 


Oct.  7 
Dec.  16 
April  14 

Dec.  16 
Mar.  10 


SHORT  SUBJECTS 

Title  Star  Rel.   Date  Length 

America's  Little  Lamb  Variety  April  15  1  reel  

Arkansas  Traveler  Variety  Jan.    8  1  reel  

Cow's  Husband,  A  Spenser-Temple  2  reels 

DesertBlooms,  The  Variety  Mar.  19 

Follow  the  Leader  Payson-Ramon  May  13 

Head  Hunters  of  Ecuador  Variety  Jan.  22 

Hold  Your  Hat  Phipps-Stuart  Jan.  15. 

Hot  House  Hazel  T.  Brooks-T  .Hill  Jan.    1 . 

In  a  Music  Shoppe  (Movietone)  Special  Cast  

Jack  and  Jilted  P.  Cunning-M.  King  2  reels 

Jungles  of  the  Amazon  Variety  Feb.    5... 1  reel  Jan.  21 

Kiss  Doctor,  The  Brooke-Thompson  Jan.  29 . . 

Lady  Lion  Lincoln-Clayton-Bletcher  Mar.  25. 

Lords  of  the  Back  Fence  Variety  Jan.  22. . 

Love  is  Blonde  Rollens-Ellis  Feb.  26. . 

Low  Necker,  A  Marjorie  Beebe  


Reviewed 


1  reel  

2  reels  May  19 

1  reel  

2  reels  Mar.  24 

2  reels  


2  reels  Mar.  17 

2  reels  May  19 

1  reel  

.2  reels  

.2  reels  Jan.  14 

.2  reels  Sept.  3 

2  reels  

.  1  reel  

. 1  reel  

2  reels  

.  1  reel  

.1  reel  

2  reels  

2  reels  

1  reel  


Mum's  the  Word 

Old  Wives  Who  Knew  Hallam  Cooley  April  8. . . 

On  a  South  Sea  Shore  Variety  April  1 . . . 

Over  the  Andes  Variety  

Psyche  and  the  Pskyscraper  "O.  Henry"  

Ship  Ahoy!  Variety  Feb.  19.  .. 

Spanish  Influence  Variety  April  29. . . 

T.  Bone  for  Two  Tyler  Brooke  April  22. . . 

Too  Many  Cookies  T.  Brooke-L  Miller  Mar.  11 . . . 

Vintage,  The  Variety  Mar.  4. 

Coming  Attractions 

Title  Star 

Air  Circus,  The  Carrol-Lake-Rollins  

Cock-Eyed  World,  The  Lowe-McLaglen  

Dry  Martini  

Fazil  Farrell-Nissen-Busch  

Four  Devils,  The  Macdonald-Gaynor-Morton. 

Four  Sons  Mann-Hall-Bushman  

Girl  Downstairs,  The  Moran-O'Brien  

Me,  Gangster   Collyer-Stuart  

Mother  Machree  Bennett-McLaglen  6863  feet  Mar.  17 

Pigskin  Rollens-Carol  

Plastered  in  Paris  Cohen-Pennick  

Red  Dancer  of  Moscow,  The  Del  Rio-Farrell-Revler  

River  Pirate,  The  McLaglen-Foxe  

Street  Angel,  The  Gaynor-Farrell  9221  feet  

Sunrise  Gaynor-O'Brien  8729  feet. . .  Oct  14 

Wild  West  Romance  Bell-Lincoln  

LUMAS 

FEATURES 

Title  Star  Rel.  Date     Length  Reviewed 

Bare  Knees  Corbin-Falth  Feb.  1  5800  feet  Jan.  28 

Blondes  By  Choice  Claire  Windsor  Oct.  1 . . .  6987  feet  


Length  Reviewed 


941 2  feet  ...Feb.  18 


May    26 ,    19  28 


180? 


Title  Star  Rel.    Date     Length  Reviewed 

Cheer  Leader,  The    Graves-Olmstead   Nov.  1 

Chorus  Kid.  The  Falre-Washburn  April  10 

Girl  From  Rio,  The  Myers-Pidgeon  Sept.  1 . 

Hell  Ship  Bronson    Mrs.  W.  Reid-Hnwes-Beory       May  1 

San  Francisco  Nights   Marmont-Busch  Jan.  1. 

Thru  the  Breakers  Aug. 

Turn  Back  the  Hours  Loy-Pidgeon  Mar.  12 

United  States  Smith  Grlbbon-Loo-Harlan  May 


6000  I  pet  Mar.  10 
6200  feet      April  14 

6990  feet  

7000  feet  .  May  12 
7000 feet.     Dec.  31 

6500  feet      Mar.  17 


Title  Star 
Wonders  of  Blue  Gulf  Mexico  .        Ufa  Oddities 
Your  Darn  Tootln'  Laurel-Hardy 


Rel.    Date     Length  Reviewed 

 1  red  

April  2  reels         May  12 


Coming 

Star 


Attractions 

Title 

Abie  of  the  U.  S.  A  George  Jessel  

Down  Grade,  The  Fairbanks-Calhoun  

Gypsy  Love  (tent.)  

Head  of  the  Family,  The  July 

Man  Higher  Up  June 

River  Woman.  The  Alma  Rubens  

Uncensored  Woman.  The  

When  Danger  Calls  Fairbanks-Sedgwick  

Woman  Between,  The  


Rel.   Date     Length  Reviewed 


METRO-GOLDWYN-MAYER 

FEATURES 


Title  Star  Rel. 

Across  to  Singapore  Novarro-Crawford  April 

Actress,  The   Shearer-Forbes-O.  Moore  April 

Annie  Laurie  Gish-Kerry  Sept 

Baby  Mine  Arthur-Dane  Jan. 

Becky  O'Nelll-O.  Moore  Nov. 

Ben  Hur  Novarro-McAvoy  Oct 

Big  City.  The  Chaney-M.  Day-Compson  Feb. 

Big  Parade.  The   Gilbert-Adoree  SepL 

Body  and  Soul  L.  Barrymore-Pringle-Kerry  Oct. 

Bringing  Up  Father  Macdonald-Olmsted-Moran.  . .  Mar. 

Buttons  Coogan-L.  Hanson  Dec 

Certain  Young  Man  Novarro-Adoree  May 

Circus  Rookies  Dane-Arthur  Mar. 

Cossacks,  The   Gilbert-Adoree  June 

Crowd,  The  Boardman-Murray  Mar. 

Diamond  Handcuffs  Boardman-Gray-Nagel  May 

Divine  Woman,  The  Garbo-Hanson  Jan. 

Enemy.  The  Glsh-Forbes  Feb. 

air  Co-Ed   Davies-Brown  Oct. 

orbidden  Hours  Novarro-Adoree  June 

orelgn  Devils  McCoy-Windsor  SepL 

Garden  of  Allah  Terry-Petrovich  Nov. 

In  Old  Kentucky  H.  Costello-Murray  Oct. 

Latest  from  Paris,  The  Shearer-Forbes  Feb. 

Laugh,  Clown,  Laugh  Chaney-Young-Asther  April 

Law  of  the  Ranqe,  The  McCoy-Crawford  Jan. 

London  After  Midnight  Chaney-M.  Day-Nagel  Dec. 

Love  Garbo-Gllbert   Jan. 

Lovelorn,  The  O'Nelll-Kent-O'Day  Dec. 

Man,  Woman  and  Sin  Gilbert-Eagels  Nov. 

Patsy,  The  Davies-Caldwell-Gray  Mar. 

Quality  Street  Davies-Nagel  Dec. 

Riders  of  the  Dark  McCoy-Dwan  April 

Road  to  Romance,  The  Novarro-M.  Day  Sept. 

Rose-Marie  Crawford-Murray-Peters  Feb. 

Skirts  Chaplin-Balfour  May 

Smart  Set,  The  Haines-Holt-A.  Day  Feb. 

Spoilers  of  the  West  McCoy-Daw  Dec. 

Spring  Fever  Haines-Crawrord  Oct. 

Student  Prince.  The  Novarro-Shearer  Jan. 

Tea  for  Three  Cody-Prlngle-O.  Moore  Dec. 

Thirteenth  Hour,  The  L.  Barrymore-Gadsdon  Nov. 

Under  the  Black  Eagle  Flash-M.  Day-Forbes  Mar. 

West  Point  Haines-Crawford  Jan. 

Wickedness  Preferred  Cody-Prlngle  Jan. 

Wyoming  McCoy-Sebastian  Mar. 


Date 

7... 
28... 
17... 
81... 
12... 


Length 
6805  feet 
6998  feet 
8730  feet 
5139  feet. 
6433  feet 
11693  feet 
6838  feet 
11519  feet 
.5902  feet 
.6344  feet 
6050  feet 


Reviewed 
May  5 

May  27  '27 
...Jan.  14 

Jin.  \6,  '28 
Mar.  31 

Nov.  28  '25 
Nov.  25 

. .  Mar.  31 


...5661  feet.. 

.  May  19 

...8538  feet.. 

Feb.  25 

...7300  feet.. 

Jan.  21 

...81 89  feet.. 

Dec.  31 

...6408  feet.. 



..Nov.  4 

4658  feet.. 

April  28 

.8200  feet. . 

SepL  16 

.6646  feet 

.7743  feet.. 

Mar.  3 

7045  fppt 

5393  feet 

.5687  feet. . 

Dec.  23 

7365  feet. . 

Dec  16 

5950  feet.. 

.  Dec.  30 

62R0  feet 

7289  feet  

.7193  feet.. 

Nov.  18 

.5014  feet 

6544  feet 

..Jan.  21 

.7745  feet. . 

Feb.  18 

.6476  feet.. 

Mar.  10 

4784  feet. . 

Mar.  24 

6705  feet. 

Oct.  22 

9435  feet  . 

Oct.  7 

.6273  feet 

.Nov.  11 

5252  feet 

5901  feet. . 

.  May  19 

8134  feet 

Jan.  7 

5011  feet 

4435  feet  

Title 


SHORT  SUBJECTS 

Star 


Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. . . 

All  For  Nothing  Charley  Chase  Jan.  21 . . . 

Amazing  Lovers  Ufa  Oddities  Mar.  10. . . 

Barnum  and  Rlngllng,  Inc  "Our  Gang"   April  7... 

Bird  Man.  The  Charley  Chase  

Blow  by  Blow  Max  Davidson  Mar.  31 . . . 

Came  the  Dawn   Max  Davidson   Mar.  3.  .. 

Children  of  the  Sun  Ufa  Oddities  Feb.  11... 

Cleopatra  July  7... 

Crazy  House  "Our  Gang"  June  2... 

Czarina's  Secret,  The   Baclanova-Mir-Rand  Mar.  17. . . 

Dumb  Daddies  Max  Davidson   Feb.   4.  .. 

Edison,  Marconi  and  Co  "Our  Gang"  Mar.  10. . . 

Fair  and  Muddy  "Our  Gang"  May  5. . . 

Family  Group.  The  Charley  Chase   Feb.  18... 

Fight  Pest.  The  Charley  Chase  May  12. . . 

Finishing  Touch.  The   Laurel-Hardy   Feb.  25.  .. 

Fishing  With  a  Microscope  Ufa  Oddities  

Follow  Through  Laurel-Hardy  

Forty  Thousand  Mileswith  Lindbergh  Aviation  Film   Mar.  4... 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24 . . . 

Golden  Fleeces  Ufa  Oddities  May  19  . . 

Happy  Omen.  A  Ufa  Oddities  July  14. . . 

Heavenly  Bodies  Ufa  Oddities  

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28. . . 

Lady  of  Victories,  The  A.  Ayres-O.  Matiesen-G.  frying. .  Jan.  21 . . . 

Leave  'Em  Laughing  Laurel-Hardy  Jan.  28. . . 

Let  George  Do  It  Laurel  Hardy  

Limousine  Love  Charley  Chase  April  14. . . 

Monarch  of  the  Glen,  The  Ufa  Oddities  Mar.  24 . . . 

Nature's  Wizardry  Ufa  Oddities  July  28. . . 

Palace  of  Honoy,  The  Ufa  Oddities  June  16  . 

Pathfinders,  The  Ufa  Oddities  

Pass  the  Gravy  Max  Davidson  Jan.  7... 

Perfume  and  Nicotine  Ufa  Oddities  Jan.  14. . . 

Pets  and  Pests  Ufa  Oddities  Jan.  28. . . 

Primitive  Housekeeping   Ufa  Oddities  April  21 . . . 

Rainy  Days   "Our  Gang"  Feb.  11... 

Sanctuary  Ufa  Oddities  May  5... 

Secrets  of  the  Sea   Ufa  Oddities  Feb.  25.  .. 

Should  Women  Drive?  Max  Davidson  May  26  . 

Sleeplnq  Death  Ufa  Oddities  June  30  . . 

Spook-Spoofing  "Our  Gang"  Jan.  14. . . 

Tally-Ho  Ufa  Oddities  

Tell  It  to  the  Judge  Stanley-Dwan-Mannlng   May  12.  .. 

That  Night   Max  Davidson  

Their  Purple  Moment  Laurel-Hardy  May  18... 

Tokens  of  Manhood   Ufa  Oddities   June  6.  .. 

Virgin  Queen,  The  Stanley-Dwan-Mannlng  May  12 

Wicked  Kaslmir,  The  Ufa  Oddities  April  7. 


Length  Reviewed 

.2  reels  

.2  reels  Jan.  14 

1  reel  

.2  reels  April  21 

.2  reels  

.2  reels   April  21 

.2  reels   

1  reel  

2  reels  

.2  reels  

2  reels   

2  reels   Feb.  25 

2  reels           April  7 

.2  reels  May  12 

2  reels   Feb.  18 

2  reels  

2  reels   April  7 

1  reel  

2  reels  

.3  reels   

2  reels   April  21 

. 1  reel  

1  reel  

.1  reel  

.  1  reel   Oct.  9 

2  reels  Feb.  25 

.2  reels  

2  reels  Mar.  3 

2  reels  April  21 

.  1  reel  Jan.  21 

1  reel  

1  reel  

.1  reel  

2  reels  Jan.  14 

1  reel  

1  reel   Mar.  3 

1  reel  

2  reels   

1  reel  

1  reel   Mar.  3 

2reels  May  19 

1  reel  

2  reels          Jan.  14 

1  reel   

.2  reels   

2  reels  

2  reels  

.  1  reel  

2  reels  May  19 

1  reel   


Length  Reviewed 

5897  feet  

6591  feet  

6536  feet      Jan.  28 


Coming  Attractions 
Title  Star  Length  Reviewed 

Adventurer,  The  McCoy-Sebastian   4709  feel 

Baby  Cyclone.  The  Cody-Pringle  

Beau  Broadway  Cody-Pringle  

Bellamy  Trial,  The  Joy-Bronson  

Brother  Love  tentative)  Dane-Arthur   

Bushranger,  The  McCoy-Douglas  

Cameraman.  The  Keaton-Day  

Deadline,  The  Flash-Lorraine-Gray  

Detectives  Dane-Arthur  

Excoss  Baggage  Haines-Cortez  

Four  Walls   Gilbert-Crawford  

He  Learned  About  Women  Halnes-Page-Percy  

Her  Cardboard  Lover  Davies-Asther   

Loves  of  Casanova,  The  Special  Cast   

Madamniselle  from  Armentleres  E.  Brody-J.  Stuart  

Masked  Stranger,  The  McCoy  

Mask  of  the  Devil  John  Gilbert  

Napoleon  Special  Cast  

Our  Dancing  Daughters  Crawford-Brown-Sebastian  

Show  People  Davies-Haines  

Southern  Skies  Blue-Torres  

Telling  the  World  Haines-Page  

Tide  of  Empire  Adoree-Murray  

Trail  of '98.  The   Del  Rio-Forbes  IllOOfeet      Mar.  24 

War  in  the  Dark   Garbo-Nagel  

While  the  City  Sleeps  Chaney-Page  

Wind.  The  Gish-Hanson  


PARAMOUNT 

FEATURES 

Title  Star  Rel.  Date 

Adventure  Mad  Asther-Hall-Davis   Mar.  31 

Barbed  Wire  Negri-Brook  Sept.  10 

Beau  Sabreur  Brent-Cooper  Jan.  7 

Big  Killing.  The  Beery-Hatton  May  19 

Chang   Jungle  Film  Sept.  3 

City  Gone  Wild,  The  Meighan-Brooks  Nov.  12 

Doomsday   Vldor-Cooper  Feb.  18 

Drag  Net,  The  Bancroft-Brent  May  26. 

Easy  Come,  Easy  Go  Dlx-Carroll  April  21 

Feel  My  Pulse  Daniels-Arlen  Feb.  25 

Figures  Don't  Lie  Ralston-Arlen  Oct.  8 

Firry-Fifty  Girl,  The  Daniels-Hall  May  12 

Fools  for  Luck  Flelds-Conklin  May  5 

Gay  Defender.  The  Dlx-Todd  Dec.  10. 

Gentleman  of  Paris.  A  Menjou-O'Hara  Oct.  15 

Gentlemen  Prefer  Blondes  Taylor-Sterling-White  Jan.  28 

Get  Your  Man  Bow-Rogers  Dec  10. 

Honeymoon  Hate  Vidor-Carmanatl  Dec.  3 

Jesse  James  Thomson-Lane  Oct.  22 

Last  Command,  The  Jannings-Brent  Jan.  21 

Last  Waltz,  The  Fritsch-Vernon  Nov.  26 

Legion  of  the  Condemned  Cooper-Wray   Mar.  10 

Love  and  Learn  Ralston-Chandler  Jan.  14. 

Nevada  Cooper-Todd  Sept.  1 0 

Night  of  Mystery,  A  Menjou-Brent  April  7 

Now  We're  in  the  Air  Beery-Hatton  Oct.  22. 

Old  Ironsides  Ralston-Farrell-Beery .    Mar.  3 

One  Woman  to  Another  Vidor-Von  Eltz  Sept.  24 

Open  Range  Chandler-Bronson  Nov.  5 

Partners  In  Crime  Beery-Hatton-Brian  Mar.  17. 

Peaks  of  Destiny  Special  Cast   Jan.  28 

Pioneer  Scout,  The  Thomson-Lane  Jan.  21 

Red  Hair   Bow-Chandler  Mar.10 

Rough  Riders.  The  N.  Beery-Bancroft  Oct.  1 1. 

Secret  Hour.  The  Negri-Ttomson  Feb.  4 

Serenade   Menjou-Carver-Basquette  Dec  24 

Shanghai  Bound  Dlx-Brlan  Oct.  15 

She's  a  Sheik  Danlels-Arlen  Nov.  12 

Shootin'  Irons  Luden-Blane  Oct.  8. 

Show  Down,  The  Bancroft-Brent  Feb.  25 

Something  Always  Happens  Ralston-Hamilton  Mar.  24 

Speedy  Lloyd-Christie  April  7 

Sporting  Goods  Dlx-Olmstead  Feb.  11 

Spotlight,  The  Ralston-Hamilton  Nov.  19 

Stark  Love  Special  Cast  Sept.17 

Street  of  Sin,  The  Jannings-Wray  May  26 

Sunset  Legion,  The  Thomson-Murphy  April  21 

Swim,  Girl,  Swim  Daniels-Hall  Sept.17 

Tell  It  to  Sweeney  Conklln-Bancroft  Sept.  24 

Three  Sinners  —  Negrl-Baxter   April  14 

Tlllie's  Punctured  Romance  Flelds-Conklin  Mar.  3 

Two  Flaming  Youths  Conklin-Fields  Dec.  17 

Under  the  Tonto  Rim  Arlen-Brlan  Feb. 

Underworld  Bancroft-Brent-Brook  Oct.  29 

Way  of  All  Flesh  Jannlngs-Bennett-Haver  Oct    1 . 

Wedding  March.  The  Von  Stroheim-Wray  Feb. 

We're  All  Gamblers  Meighan-Millner  Sept.  3 

Wife  Savers  Beery-Hatton  Jan.  7 

Woman  on  Trial  Negri-E.  Hanson  Oct  29. 

SHORT  SUBJECTS 
'  Title"'  Star  Rel-  Date 

Adoration  Novelty   Feb.  25 ... 

Behind  the  Counter  E.  E.  Horton  Mar.  3 

Bugs  My  Dear  (Christie)  Bobby  Vernon   April  21  . 

Bum  Steer,  A  Krazy  Kat  Cartoon   April  21 . 

Campus  Cuties  (Christie)   Billy  Coolry  .April  7.  . 

Dad's  Choice  E.  E.  Horton  Jan.    7.  .. 

Fighting  Fanny  (Christie)  Featured  Cast  Jan.  81... 

Frenzy   Novelty   Jan.  14.  .. 

Gallant  Gob.  A  (Christie)  Billy  Dooley   May  26 

Goofy  Ghosts  (Christie)  Jlmmle  Adams   April  28.  . 

Halfback  Hannah  (Christie)  Ann  Cornwall   April  14... 

Hold  'Er  Cowboy  (Christie)  Bobby  Vernon  June  2. 

Holy  Mackerel  (Christie)  Jlmmle  Adams   Feb.  II... 

Hunger  Stroke.  A  Krazy  Kat  Cartoon   Feb.  25 

Ice  Boxed  Krazy  Kat'Cartoon  Feb.  11... 

Just  the  Type  (Christie)  Neal  Burns   Feb.  18.  .. 

Knights  of  the  Air  Aviation  Film    Mar.  31.  . 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18.  . 

Ko-Ko's  Haunted  House  Inkwell  Cartoon  April  28.  . 

Ko-Ko's  Hot  Dog  Inkwell  Cartoon   April  14... 

Ko-Ko's  Jerm  Jam  Inkwell  Cartoon  Feb.   4.  . 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31  . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.    7. . . 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon   Jan.  81. 

Ko-Ko's  Smoke   Inkwell  Cartoon   Mar.  3 


6536  feet 
.5408  feet 
5665  feet 
772C  feet 
5364  feet 
5808  feet 
5280  feet 
7720  teet 
5758  feet 
.6376 teet 
.5927  feet 
.6871  feet 
5998  feet 
5415 teet 
8656  feet 
8234  feet 
6940  feet 
.741 5  feet 
5737  feet 
.6258  feet 
5741  feet 
.5798  feet 
.7910  feet 
4551  feet 
5599  feet 
6600  feet 
5582  feet 
.6118  feet 
6331  feet 
9443  feet 
7175  feet 
52P9feet 
5515  feet 
6015  feet 
5179  feet 
7616  feet 
4792  feet 
7960  feet 
5951  feet 
4934  feet 
6200  feet 


May  13  '27 
Mar.  3 
April  7 

May  12 
Mar.  3 
Mar.  3 


.    Dec  31 
Oct.  14 
..Jan.  21 

Feb^  11 
Oct  28 
Jan.  28 
Dec  30 
Mar.  24 
Feb.  25 
Oct  28 
April  21 
Dec  23 
Dec.  18 '26 

.  Sept  30 
. .  Mar.  10 
May  5 
Jan.  21 
Mar.  10 
Mar.  31 
April  1  '27 
Mar.  17 

.  Dec  31 
Dec  9 

.  Dec  9 

Mar.10 

.  April  14 
Feb.  18 

Mar.  11  '27 


6763  feet  

6124feet.  .  Sept.  16 
6006  feet  . .  Oct.  28 
.7029 feet.  .  April  28 

5733  feet  

5319  feet  .  Jan.  7 
5991  feet  April  28 
7643  feet  .  Sept.  9 
8486  feet ...  July  8 


5935  feet  

5413  feet  Jan.  21 
5960  feet       Oct.  14 


I    Length'  Reviewed 

2  reels  

2  reels  

2  reels  

1  reel  

2  reels  

2  reels  

2  reels    .  .  April  28 

2  reels  

2  reels  

2  reels.  

2  reels  

2  reels  

2  reels  

1  reel  

1  reel  

2  reels  

2  reels  

1  reel  

1  reel    

1  reel   

1  reel  

1  reel  

1  reel  

1  ree'  

1  ree.  


1806 


M  o  tio  n    Picture  News 


Length  Reviewed 

1  reel   

2  reels  

2  reels  

1  reel  

1  reel  

1  reel  

.2  reels  

2  reels  

2  reels  

1  reel   

2  reels  

.2  reels  

2  reels  

1  reel   


2  reels. 
1  reel  . 


Title  Star  Rel.  Date 

Ko-Ko's  Tattoo  Inkwell  Cartoon  Mar.  17. . . 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. . . 

Love's  Young  Scream  Anne  Cornwall  May  12. . . 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24  . . 

Love  Sunk  Krazy  Kat  Cartoon  Mar. 24... 

Pig  Styles   Krazy  Kat  Cartoon  Jan.  14... 

Save  the  Pieces  (Christie)  Bobby  Vernon  Jan.  28. . . 

Say  Uncle  (Christie)  Jack  Duffy  June  9. . . 

Sea  Food  (Christie)  Billy  Dooley  July  14... 

Shadow  Theory  Krazy  Kay  Cartoon  Jan.  28. . . 

Slick  Slickers  (Christie)  Neal  Burns  July    7. . . 

Slippery  Heels  (Christie)  Jimmie  Adams  June  16  . . 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10  . . 

Tong  Tied   Krazy  Kat  Cartoon  April  7 

Two  Masters  Eaton-Post  

Water  Bugs  (Christie)  Billy  Dooley  Feb.   4  . 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10  . 

Coming  Attractions 
Title  Star  Length  Reviewed 

Abie's  Irish  Rose  Hersholt-McDonald  121 03  feet. .  April  28 

Beggars  of  Life  Beery-Arlen-Brooks  

His  Tiger  Lady  Menjou-Brent  

First  Kiss,  The  Wray-Cooper  

Glorifying  the  American  Girl  Special  Cast  

Haifa  Bride  Ralston-Arlen  

Hot  News  Daniels-Hamilton  

Just  Married   Hall-Taylor  

Kit  Carson  Thomson-Lane  

Ladies  of  the  Mob  Bow-Arlen  

Magnificent  Flirt,  The  Florence  Vidor  

Perfumed  Trap,  The  Brian-Brook  

Odd  Fellows  Fields-Conklin  

Patriot,  The  Jannings-Stone-Vidor  

Quick  Lunch  Fields-Conklin  

Racket,  The  Meighan-Prevost  

Sawdust  Paradise,  The  Ralston-Howes  

Side  Show,  The  Fields-Conklin  

Vanishing  Pioneer,  The  Holt-Blane  

Warming  Up  Richard  Dix  

Wings  Bow-Rogers  12  reels     Aug.  26  '27 

PATHE 

FEATURES 


Title 


Star 


Rei.  Date 


Title 


Star 


Rel.  Date 


Alice  in  Wonderland  Special  Cast  Dec.  25  . 

Alice  Thru  Looking  Glass   .    Special  Cast  Feb.  12. . . 

Almost  Human  Reynolds-Thomson  Dec.  26. . . 

Angel  o,  Broadway,  The  Joy-Varconi  Oct.  3  

Apache  Rider,  The  Leo  Maloney  Feb.  12  . . 

Avenging  Shadow,  The  Klondike-Hallor-Morris  April  29  . . 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Jan.    8. . . 

Blonde  for  a  Night,  A  Prevost-Ford  Feb.  26  . . 

Blue  Danube,  The  Joy-La  Rocque  Mar.  11 . . . 

Born  to  Battle  Bill  Cody  SepL  11 . . . 

Boss  of  Rustlers  Roost  Dan  Coleman  Jan.  22  . . 

Bronc  Stomper,  The  Dan  Coleman  Feb.  26... 

Bullet  Mark,  The  Jack  Donovan  Mar.  25. . . 

Chicago  haver-Varconi  Mar.  4... 

Combat  Walsh-Adams-Hulette  Oct.  23... 

Cowboy  Cavalier,  The  Buddy  Roosevelt  Jan.  29. . . 

Crashing  Through  Jack  Padjan  Feb.   5. . . 

Desert  of  the  Lost,  The  Wally  Wales  Dec.  18  . . 

Desperate  Courage  Wally  Wales  Jan.  15. . . 

Devil's  Twin,  The  Leo  Maloney  Dec.  11  . . 

Discord  Ekman-Dagover   Nov.  20. . . 

Dress  Parade  Boyd-Love  Nov.  11... 

Fangs  of  Fate  Klondike  (dog)  June  24 . . . 

Flying  Luck  Monty  Banks  Dec.   4.  .. 

Forbidden  Woman,  The  Goudal-Varconi  Nov.  7. . . 

Girl  in  the  Pullman  Prevost-Ford  Oct.  31 . . . 

Golden  Clown,  The  Ekman-Bell  Dec.  18. . . 

Gold  From  Weepah  Bill  Cody  Nov.  20. . . 

Grandma's  Boy  (re-issue)  Harold  Lloyd  Dec. 

Harp  in  Hock,  A  R.  Schildkraut-Coghlan  Oct.  10... 

His  Foreign  Wife  McDonald-Murphy   Nov.  27. . . 

Hold  'Em  Yale  La  Rocque-Loff  May  13. . . 

Hoof  Marks  Jack  Donovan  Nov.  13. . . 

Land  of  the  Lawless  Jack  Padjan  Dec.  25. . . 

Laddie  Be  Good  Bill  Cody  Jan.    1  .. 

Law's  Lash,  The  Klondike-Ellis-Maberry  May  20 

Leopard  Lady,  The  Logan-Hale  Jan.  22. . . 

Let 'Er  Go  Gallegher  Coghlan-Ford   Jan.  15.. 

Main  Event,  The  Reynolds-R.  Schildkraut  Nov.  18. . 

Marlie  the  Killer  Klondike-Bushman,  Jr  Mar.  4  . . 

Midnight  Madness  Logan-Brook  Mar.  25. . . 

My  Friend  From  India  Pangborn-Fair  Dec.  19... 

Night  Flyer,  The  Boyd-Ralston  Feb.   5  . . 

Obligin'  Buckaroo,  The  Buffalo  Bill,  Jr  Oct.  16. . . 

On  to  Reno  Prevost-Landis  Jan.    1 . . . 

Passion  Island  Special  Cast  Feb. 

Perfect  Gentleman,  A  Monty  Banks  Jan.  15. . . 

Ride  'Em  High  Buddy  Roosevelt  Oct.   9. . . 

Roarin'  Broncs  Buffalo  Bill,  Jr  Nov.  27. . . 

Rush  Hour,  The  Prevost-Ford  Dec.  12. . . 

Saddle  Mates  Wally  Wales  Mar.  11... 

Skyscraper  Boyd-Carrol  Apri I  8... 

Soda  Water  Cowboy,  The  Wally  Wales  Sept.  25 

Stand  and  Deliver  La  Rocque-Valez  Feb.  19... 

Turkish  Delight  R.  Schildkraut-Fay-Robson  Nov.  11 . . . 

Valley  of  Hunted  Men  Buffalo  Bill,  Jr  Feb.  19  . . 

Walking  Back  Carrol-Walling  May  20. . 

What  Price  Beauty?  Nita  Naldi  Jan.  22. . 

Wise  Wife,  The  Haver-T.  Moore-Logan  Oct.  24 . . 

Wreck  of  the  Hesperus  Bradford-Marion  Oct.  31 . . 


SHORT  SUBJECTS 


Title 

Animal  Snaps  

Barnyard  Artists  

Barnyard  Lodge  No.  1  

Bath  Time  

Battling  Duet,  The  

Beach  Club,  The  

Benares  (Educational)  

Best  Man.  The  

Bicycle  Flirt,  The  

Blaze  of  Glory,  A  

Boats  and  Fishermen  

Boy  Friend,  The  

Broncho  Buster,  The  

Buddhists  of  Burma,  The  (Educational 
Busy  Bodies  


Star  Rel. 

Rarebits  April 

"Aesop  Fables"  April 

"Aesop  Fables"  April 

Sportlight  June 

"Aesop  Fables"  April 

Bevan-Hurlock  Jan. 

Geographical  Number  Jan. 

Bevan-A.  Bennett-V.  Dent  Feb. 

Bevan-V.  Dent-D.  Garley  Mar. 

"Aesop  Fables"  Feb. 

Science  Number   Mar. 

"Aesop  Fables"  Jan. 

"Aesop  Fables"  Jan. 

jGeographical  Number  Feb. 

Sportlight  Jan. 


Date 

8... 
29... 

8. . . 
24  . . . 
15... 
22... 
24... 
19... 
18. . . 
26  . 

4  . . 
22  . . 

1... 

5... 


Length  Reviewed 

5  reels  

5596  feet  Mar.  24 
.6555  feet  . .  Dec.  16 
.5755  feet  .  .  .Feb.  18 
.4293  feet  .  .  Mar.  31 
.4805  feet  .    Dec.  30 

.6  reels  

.7  reels  

4875  feet  

4833  feet. .  Jan.  14 
5408  feet  Mar.  3 
4550  feet  .  Mar.  31 
.9992  feet  .  Dec.  30 
.5100 feet  .    Nov.  11 

4526  feet  Jan.  28 

4480  feet      Feb.  11 

4933  feet  Dec.  30 

4398 feet. . .  Jan.  21 

5478  feet  

.8586 feet. .  .  Nov.  11 
6599  feet. .  .  Nov.  11 

64C3  feet'  !  Nov.  18 
6568  feet  .  Dec.  16 
5867  feet  .  Nov.  18 
791 3  feet       Mar.  24 

4968  feet  Dec.  23 

4750  feet  

.5990  feet  .  Dec.  9 
4890  feet  ..  Feb.  11 

8  reels  

.4076  feet  .  Dec.  23 
4131  feet  Dec.  30 
4155  feet  .  Dec.  30 
4902  feet  . .  Mar  31. 
6650  feet  .  Mar.  10 
5888  feet  Jan.  28 
.6472 feet. . .  Nov.  11 
.4600  feet.  ...Mar.  3 

6  reels  

5750  feet    .  Mar.  31 

.5954  feet  

.4575 feet. .    Nov.  11 

.6  reels  

.7  reels  

5626  reet  Jan.  14 

.4542  feet  Nov.  11 
4375  feet  .  Dec.  30 
5880  feet  . .  Mar.  10 
4260  feet  . .  Mar.  17 
7040  feet  . .  April  14 
4546  feet  .    Nov.  4 

.5423  feet  April  7 

.5397  feet  

.4520  feet  .    Mar.  3 

.6  reels  

.5  reels   Jan.  28 

5610feet  . .  Dec.  16 

.6447  feet  ..  Mar.  31 


Length  Reviewed 

.1  reel  April  21 

.  1  reel  

.  1  reel  April  7 

.  1  reel  

1  reel  April  7 

2  reels         Jan.  14 

1  reel   

2  reels  Feb.  11 
2  reels  Mar.  10 

1  reel  

2  reels  

1  reel  

1  reel  

1  reel   

1  reel  Dec.  31 


Clothes  and  the  Game  Sportlight  April  15.. 

Coast  to  Coast  "Aesop  Fables"  May  13. . 

County  Fair,  The  "Aesop  Fables"  Mar  4  . 

Crowned  Heads  Sportlight  Feb.  19 

Delhi  (Educational)  Geographical  Number  Feb.  26. . 

Do  Monkeys  Manicure?  Stan  Laurel  April  1  . . 

Family  Frolics  Sportlight  Jan.  22  . 

Famous  Playgrounds  Sportlight  May  13 

Flight  That  Failed,  The  "Aesop  Fables"  June  3  . 

Flying  Age,  The  "Aesop  Fables"  April  22  . 

Fiying  Elephants  Roach  Stars  Feb.  12. . 

Fun  Afoot  Sportlight  Mar.  1 8 

Galloping  Ghosts  Carew-Hardy  Mar.  11 . . 

Girl  From  Nowhere,  The  Pollard-Holloway-Swain  Mar.  25  . 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.   5  . 

Happy  Days  "Aesop  Fables"  May  27.. 

High  Stakes  "Aesop  Fables"  Jan.  15. . 

Honeymoon  Hints  Rarebits  Jan.  15.. 

How  Man  Suits  His  Life  Science  Series  

Houses  of  Arctic  and  Tropics  Science  Number  Feb.  12. . 

Jungle  Days  "Aesop  Cartoon"  Mar.  25  . 

Jungle  Triangle,  A  "Aesop  Cartoon"  April  28. 

Kashmir,  Old  and  New  Geographical  Number  Jan.  10  . 

Limberlegs   Sportlight  June  10. 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29 

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller  Jan.  15 

Mark  or  the  Frog,  The  M.  Morris-D.  Reed  Mar.  25 

Matching  Wits  Sportlight  April  29 

On  the  Ice  "Aesop  Fables"  Mar.  11 

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque)  Feb.  12 

Playing  Hookey  "Our  Gang"  Jan.  1 

Puppy  Love  "Aesop  Fables"  June  10. 

Reeling  Down  the  Rhine  Travelesque  Jan.  15  . 

Run  Girl,  Run  Sennett  Girls  Jan.  15. . 

Scaling  the  Alps  "Aesop  Fables"  April  1  . 

Season  to  Taste  Sportlight  Mar.  4  . 

Shalimar  Gardens,  The  Geographical  Number  Mar.  18  . 

Should  Tall  Men  Marry?  Roach  Stars  Jan.  15  . 

Smile  Wins,  The  "Our  Gang"  Feb.  26  . 

Smith's  Army  Life  Hiatt-McKee-Jackson  Feb.  5. 

Smith's  Bargain  Hiatt-McKee-Jackson  

Smith's  Farm  Days  Hiatt-McKee-Jackson  Mar.  4 

Smith's  Holiday  Hiatt-McKee-Jackson  Jan.  8 

Smith's  Restaurant  Hiatt-McKee-Jackson  April  1 . 

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18.. 

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19  . 

Star  Builders  Sportlight  May  27. 

Swim  Princess, The  Pollard-Clyde-Lombard  Feb.  26. 

Tail  Waggers  Sportlight  April  1. 

Trees  Rarebits  Mar.  1 1 . 

Twenty-Four-Dollar  Island  Novelty  

Versatility  Sportlight  Feb.  5. 

Volcanoes  (Educational)  Geological  Number  Feb.  19. . 

Wandering  Minstrel,  The  "Aesop  Fables"  Jan.  29  . 

War  Brides  "Aesop  Fables"  May  20 

Work  of  Running  Water  Geological  Number  Mar.  11 . . 

Yellow  Cameo,  The  (Serial)  Ray-Hearn  June  3 


Length  Reviewed 

1  reel  April  7 

1  reel  May  19 

.1  reel  

.1  reel  

1  reel  

.1  reel  

1  reel  Jan.  14 

.1  reel  May  19 

1  reel  

1  reel   April  21 

.2  reels  Feb.  11 

1  reel  

2  reels  Mar.  3 
2  reels         Mar.  24 

.1  reel  

.1  reel  May  19 

1  reel   

.1  reel  

.2  reels  

.2  reels  

2  reels  Mar.  31 

.1  reel  May  19 

.  1  reel  

.  1  reel  

.2  reels  Jan.  21 

10  episodes  .  Jan.  14 
10  episodes     Mar.  24 

.1  reel  April  21 

1  reel  

.1  reel  Feb.  11 

.2  reels  

.  1  reel  

1  reel  Jan.  7 

2  reels  Jan.  14 

1  reel  Mar.  31 

.1  reel  

.1  reel 


:  reels  Jan.  7 

2  reels  Mar.  3 

2  reels  Feb.  4 

.2  reels  

.2  reels  Mar.  3 

.2  reels  Dec.  31 

. 1  reel  


.1  reel  

.1  reel   Feb.  18 

.  .1  reel  May  19 

.  2  reels  Mar.  3 

.  1  reel  

. .  1  reel  

.  .1  reel  Dec.  23 

.  1  reel  Jan.  28 

.1  reel  

.1  reel  

.  .1  reel  May  19 

.  1  reel  

10  episodes  


Coming  Attractions 

Title  Star  Length  Reviewed 

Annapolis  Basquette-Brown  

Bride  of  the  Coiorado  Boles-Blossom  

Cop,  The  Boyd-Logan  

Godless  Girl,  The  Basquette-Prevost  

King  of  Kings,  The  Warner-Logan   1 3500  feet  April  29  "27 

Ladies  Must  Love  Rod  La  Rocque  

Love  Over  Night  La  Rocque-Loff  

Man-Made  Woman  Joy-Boles- Warner  

Power  Boyd-Logan  

Red  Mark,  The  von  Seyffertitz   

Ship  Comes  In,  A  R.  Schildkraut-Dressler  June  4  

Sin  Town  Allen-Fair  

Survival  of  Slim,  The   Wally  Wales  

Tenth  Avenue  Haver-Varconi  

Valley  Beyond  the  Law  Coleman-Loff  

What  Holds  Men  Leatrice  Joy  

Yellow  Contraband  Leo  Maloney   


PEERLESS  PICTURES 

Title 

GirlJHe  Didn't  Buy,  The  


(S.  R.) 

Star  Rel.  Date 

Garon-Simpson  April 

Date 


Title  Star  Rel 

Golden  Shackles  Priscilla  Bonner  Mar. 

Out  of  the  Past  O'Malley-L.  Rich  Sept.  26 

Web  ot  Fate,  The  Lillian  Rich  Nov.  7 

Wilful  Youth   Harlan-Murphy   Dec. 


Length  Reviewed 
5600  feet  

Length  Reviewed 

5600  feet  

6000  feet  

5800  feet  

5800  feet  


RAY  ART  (S.  R.) 


Title 

Boy  of  the  Streets,  A. 


Star  Rel. 

 Walker-Bennett  Sept. 

Casey  Jones  Lewis-Robards  Jan. 

Cruise  of  the  Hellion  Murphy-Keith  Sept. 

Danger  Patrol,  The  Russell-Faire  April 

Gun-Hand  Garrison  Tex  Maynard   Oct. 

Gypsy  of  the  North  Gordon-Hale  April 

Heart  oi  Broadway,  The  Garon-Agnew  Jan. 

Heroes  in  Blue  Bowers-Rand  Nov. 

Law  and  the  Man,  The  Santschi-Brockwell  Jan. 

Light  in  the  Window,  A  Walthall-Avery-Keefe  Oct. 

My  Home  Town  Brockwell-Glass  Mar. 

On  the  Stroke  or  12  E.  Torrence-Marlowe-O'Shea. . .  Nov. 

Painted  Trail,  The  Buddy  Roosevelt  Feb. 

Phantom  of  the  Turf.  The  H.  Costello-Lease  Mar. 

Prince  of  the  Plains  Tex  Maynard  Sept. 

Ridin'  Luck  Tex  Maynard   Oct. 

Wanderer  of  the  West.  A  Tex  Maynard  Nov. 

Wheel  of  Destiny,  The  Stanley-Hale  Oct. 

Wild  Born  Tex  Maynard  Dec. 

You  Can't  Beat  the  Law  Lee-Keefe  Feb. 


Date     Length  Reviewed 

. . . .5059  feet  

....6673  feet  

 6089  feet  Sept.  30 

'.'.'.'.4X79  feet.'!!! 

.'...5853 feet.  .  . ...  ...  .  . 

....5000  feet  

....5916  feet....  Mar.  24 
.  ..5960 feet  ...Nov.  11 

!!!!s97o feet! !!!!!!!!!! 

...4571  feet  

!!!!4i34feet! !!!!!!!!!! 

.'..'.  5869  feet. '.'.'. .  .  .  .  .  .  . 

!!!!52e6  feet. !!.!!.!!.! 


STERLING  PICTURES  (S.  R.) 


Title 


Star 


Rel.    Date     Length  Reviewed 


Pretty  Clothes  Ralston-Walker  Oct.  15  5652teet — Nov.  4 

Outcast  Souls  P.  Bonner-Delaney  Dec.  15  5210feet  

Burning  Up  Broadway  H.  Costello-Frazer  Jan.  30. . .  5200 feet  

MarrytheGirl   Bedford-Ellis   Mar.  1 . . .  5300feet. . .  Mar.  10 

Million  For  Love.  A  Dunn-Howes  May   


May    26,    19  2  8 


1807 


Title 

It  Might  Happen  lo  Any  Girl 


Coming  Attractions 

Star 


Reviewed 


Length  Reviewed 


STATE  RIGHTS 


Title  Star 

Adorable  Cheat,  The  Lee-Keefe 

Aftermath   Special  Cast 


Dist'r 

Rel.  Date 

Length 

Reviewed 

Chesterfield. 

April  15 

5400  feet 

April  21 

Collwyn.  . . . 

Dec. 

6800  feet 

Mar.  3 

Hi-Mark... 

5000  feet. 

Artleo  

Feb. 

8400  feet. 

Mar.  24 

Krelbar.  . . . 

Nov. 

6199  feet. 

Nov.  4 

Amkino.  . . . 

April 

8500  feet 

Mar.  24 

Dance  Fever  Corda-Varconi  .  Brill  

Dawn   Special  Cast  Arch  Selwyn  

Daughter  of  Israel  Betty  Blythe  Aywon  7  reels  . 

Faithless  Lover.  The  O'Brien-Hulettc  Krelbar  Mar.     .  5600feet. 

Fangs  of  Justice  Silverstreak- Walker     Bischoff  5000  feet 

Jealousy  Lya  de  Putti  Brill  

Last  Moment,  The  Matieson-Hale  Zakoro  April       5800  feet 

Little  Wild  Girl,  The  Lee-Landls  Hercules  

Modern  Du  Barry,  A  Maria  Corda  Brill  June  1    7000  feet 

Port  of  Missing  Children  Special  Cast  Superlative  

Port  of  Missing  Girls   Bedford-McGregor       Brenda  7270feet. 

Primanerliebe  German  Cast  Scenic  Films  6500  feet 

Sally  of  the  South  Seas  Hercules  

Sealed  Lips  Swedish  Cast  Colwyn  6000  feet. 

Shadows  ot  the  Night  Hercules  

Shooting  Stars  English  Cast  Artlee  April     .  5800  feet 

Simba  Jungle  Film  Capitol  Pict  8000  feet 

Streets  of  Algiers  Camilla  Horn  Brill  7  reels . . . 

Thrill  Seekers  Clifford-Fulton   Superlative  4900  feet 

Tartuffe  the  Hyprocrlte  Jannings-Dagover  Brill  7  reels. . 

Tracey  the  Outlaw  Jack  Hoey  New-Cal  Mar.     .  6000  feet 

Two  Brothers  Conrad  Veidt  Brill  

When  Fleet  Meets  Fleet  English  Cast  Hl-Mark  7953  feet 


..Mar.  3 


.  Mar.  31 


Mar.  3 
Mar.  24 


April  28 
Feb.  4 


Aug.  5  '27 
Mar.  31 


SHORT  SUBJECTS 

Title  Star  Dist'r        Rel.  Date    Length  Reviewed 

Bet  The  F.  P.  Donovan  (producer)  2  reels  

Cigarette  Maker's  Romance.  .  .  F.  P.  Donovan  producer)  2  reels  

District  Doctor,  The  F.  P.  Donovan  (producer)  2  reels  

Girl  with  the  Golden  Eyes,  The.. F.  P.  Donovan  (producer)  2  reels  

Mysterious  Airman,  The  Weiss  Bros  10  episodes  

Necklace,  The  F.  P.  Donovan(producer)Mary  Alden  2  reels  

Nothing  to  Live  For  Al  Joy  Cranheld  Clarke  2  reels  

Piece  of  String,  A  F.  P.  Donovan  'producer)  2  reels  

Police  Reporter  The  (Serial).. . .  W.  Miller-E.  Gilbert. .  Weiss  Mar.       10  episodes  

Sophomore,  The  G.  O'Neill-L.  Graydon  Hi-Mark  

Spookey  Money  Al  Joy  Cranfield-Clarke   2  reels  

Who's  Who  Al  Joy  Cranfield-Clarke  2  reels  

You  Can't  Win  (  Serial)  Weiss  Bros  10  episodes  

TIFFANY-STAHL 

FEATURES 


Title  Star 

Bachelor's  Paradise  O'Neill-Graves  

Clothes  Make  the  Woman  Southern-Pidgeon .  . 

Devil's  Skipper,  The  Bennett-Love-Landis. 

Girl  From  Gay  Paree  Bedford-McGregor. 


Rel. 
Mar. 
.  May 
Feb. 
Sept. 

Green  Grass  Widows   Hagen-Harron-Olmsted  June 

Haunted  Sih.  The  Love-Sebastian-Santschi  Dec. 

House  ot  Scandal  Sebastian-O'Malley  April 

Ladies  of  Nig.it  Club  Cortez-Leonard   May 

Lingerie  White-McGregor  June 

Feb. 
Nov. 
Oct. 
July 
April 
June 
Dec. 
Mar. 


Nameless  Men  Windsor-Moreno 

Nigit  Life   Harron-A.  Day  

Once  and  Forever  Miller-Harron  

Prowlers  of  the  Sea  Cortez-Myers  

Scarlet  Dove,  The  Frazer-Borio  

Stormy  Waters  Southern-McGregor 

Streets  of  Shanghai  Starke-Harlan  

Their  Hour  Harron-Sebastian 

Tragedy  of  Youth  Baxter-Miller-Collier.  Jr  Jan. 

Wild  Geese  Bennett-Southern-Keith  Nov. 

Woman  Against  the  World  Ford-Hale-Olmsted  Jan. 

Women's  Wares  Brent-Lytell-Kent  Oct. 


Date     Length  Reviewed 

15....6147reet  

1   

1....5510feet  

15. . .  .5233  feet  . .  Sept. 23 
10  

1... 4753 feet  ... Feb.  4 

1  

15  

20  

15  . .  .5708  feet  . .  .April  14 

1... 6235  feet...  Dec.  2 

15... 5639  feet  

20  

15  

1  

15....5276feet....Mar.  3 

1... .5652  feet  

15..  . 6361  feet  ... Mar.  31 
15. . .  .6448 feet  

1... 5283  feet  

1... 5614  feet... Nov.  18 


Rel.  Date  Length 
Mar.  1.1  reel  . . . 


Date 

10... 
1... 
15.... 


SHORT  SUBJECTS 

Title  Star 

Marcheta  Color  Classic  

Medallion,  The  Color  Classic  Mar.  1  1  reel 

Mission  Bells  Color  Classic  Mar.  15  1  reel 

North  of  Suez  Color  Classic  Jan.  reel 

Perfect  Day,  A  Color  Classic  April  1      1  reel 

Scarface  Color  Classic  Jan.  15.... 1  reel 

Souvenirs  Color  Classic  Feb.  15  1  reel 

Tom,  Dick  or  Harry  Color  Classic  1  reel. 

Treasure  Land  Color  Classic  Feb.   1  1  reel 

Coming  Attractions 

Title  Star  Rel. 

Albany  Night  Boat  July 

Beautiful  But  Dumb  Aug. 

Domestic  Relations    Aug. 

Ghetto,  The   George  J essel  

Grain  ot  Dust.  A   July  1 

Marriage  of  Tomorrow  Miller-Gray  

Toilers,  The   Ralston-Fairbanks,  Jr. 


UNIVERSAL 

FEATURES 

Title  Star  Rel.  Date 

Air  Patrol,  The  Al  Wilson  Jan.  I.., 

Alias  the  Deacon  Hersholt-Marlowe  Jan.  22 

Arizona  Cyclone,  The  Fred  Humes  May  6. . 

Back  to  God's  Country   Adoree-Frazer  .  .  .  .Sept.  4 

Border  Cavalier,  The  Fred  Humes   Sept.  18 

Buck  Privates  De  Puttl-McGregor  June  3 

Call  of  the  Heart   Dynamite-Cobb-Alden   Jan.  29 

Cat  and  the  Canary  La  Plante-Halp-Stanley  Sept.11 

Cheating  Cheaters  Compson-Harlan  Oct.  9 

Chinese  Parrot,  The  Bosworth-Nixon  Oct.  23 

Clean  Up  Man,  The  Wells-O'Day   Feb.  12.. 

Cohens  and  Kellys  in  Paris  Sidney-Macdonald  Jan.  15 

Count  of  Ten,  The  Ray-Ralston  June  17. . 

Desert  Dust  Ted  Wells  Dee.  18. 

Fangs  of  Destiny  Dynamite-Cobb-Caldwell   Dec.  4 . 


Reviewed 


Length  Reviewed 


Length  Reviewed 

4259  feet  

6869  feet      Oct.  21 

4076  feet  

5751  feet      Aug.  29 

4427  feet  

6171  feet      Feb.  4 

4345  feet  

7190  feet  May  20 
5623  feet  Dec.  23 
7304  feet      Jan.  7 

4232  feet  

7481  feet       Feb.  18 

6279  feet  

4349  feet  

4295  feet  


Mar.  17 


442 6 feet.   

6193  feet      Jan.  28 

5503  feet  

5645  feet  

5711  feet       Dec.  2 


Title  Star  Rel.    Date  Length 

Fearless  Rider,  The  Humes-Worth  Jan.  15...  4173  feet 

Finders  Keepers   La  Plante-Harron  Feb.   5      6081  feet 

Flyin' Cowboy,  The   Gibson-Hasbrouck   June 

Four  Footed  Ranger,  The  Dynamite  (dog)  Mar.  25 

Four  Flushe/s,  The  Lewis-Nixon   Jan.  8 

Galloping  Fury  Gibson-Rand   Nov.  20 

Good  Morning  Judge  Denny-Nolan   April  29 

Hero  For  a  Night,  A  Tryon-Mlller   Dec.  18 

Hot  Heels  Tryon-Miller  May  13 

Hound  or  Silver  Creek  Dynamite  (dog)   May  2  0      4095  feet 

Irresistible  Lover,  The  Keane-Moran  Dec.  4  .    6958  feet 

Les  Miserables  Special  Cast  Oct.  30  .  7713feet 

Lone  Eagle,  The  Keane-Kent  Sept.  18      5862  feet 

Love  Mo  and  World  Is  Mino  Philbln-Kcrry  Mar.  4  6813  reet 

Made  to  Order  Hero  Ted  Wells  June  3  . .  4120feet 

Man's  Past,  A  Veldt-Bedford  Dee.  25  6135  feet 

Midnight  Rose  De  Putti-Harlan  Feb.  26.  ..  5689  feet 

One  Glorious  Scrap  Fred  Humes  Nov.  20  4172  feet 

On  Your  Toes  Denny-Worth  Nov.  27  591 8  feet 

Out  All  Night  Denny-Nixon   Sept.  4...  6170feet 

Painted  Ponies  Gibson-Claire  Sept.  25  5416  feet 

Phantom  Flyer,  The  Al  Wilson  Feb.  26  4253feet 

Put '  Em  Up  Fred  Humes  Mar.  11...  4200  feet 

Rawhide  Kid,  The  Gibson-Hale  Jan.  29      5382  feet 

Shield  of  Honor,  The  Lewis-Gulliver-Hamilton  Feb.  19  6172feet 

Silk  Stockings  La  Plante-Harron  Oct    2.  ..  6166  feet 

Sky  Hand  Saunders  Al  Wilson  Nov.  6      4393 feet. 

Small  Bachelor,  The  Kont-Beranger  Nov.  6      6218  feet 

Stop  That  Man  Lake-Kent  Mar.  11  .    5389  feet 

Straight  Shootin"  Ted  Wells  Oct.  16      4251  feet 

Surrender  Philbin-Moskine  Mar.  4      8249 feet 

Thanks  For  Buggy  Ride  La  Plante-Tryon  April  1.  ..  6197  feet 

That's  My  Daddy  Denny-Kent  Feb.   5  6073feet 

Thirteenth  Juror,  The  Nilsson-Bushman  Nov.  13 ...  5598feet      Dec.  19 

Thirteen  Washington  Square  Hersholt-Joyce   April  8    .  6274  feet  ..  Feb.  4 

^hree  Miles  Up  Al  Wilson  Sept.  4 ...  .4136  feet. ..  July  11 

Thunder  Riders.  The  Ted  Wells   April  8   4353feet  

Trick  of  Hearts,  A  Gibson-Hale  Mar.  18       5495  feet  . 

We  Americans   Sidney-Miller-Lewis  May  6. .  .  .9151  feet.  .  April  7 

Wild  Beauty  Rex-Allen-Marlowe  Nov.  27.  .  5192 feet  

Wild  West  Show,  The  Gibson-Gulliver  May  20  5254  feet  

Wolf's  Trail  Dynamite-Cobb-Lamont   Oct.    2  .    41 67  feet  

Won  in  the  Clouds  Al  Wilson  April  22. . .  4348  feet  


Sept.  16 

April  28 
Feb.  11 

Sept.  16 
Mar.  10 

Jan.  14 
Oct.  7 
Aug.  5 


Dec.  20 
Aug.  26 


April  28 
Aug.  19 
Mar.  10 
Feb.  4 


Title 


SHORT  SUBJECTS 

Star 


Rel. 


Feb. 
Feb. 
June 
Jan. 
Feb. 
Jan. 
Mar. 
May 
Jan. 
Jan. 
Mar. 
Feb. 


Africa  Before  Dark  Oswald  Cartoon  

All  Balled  Up   Charles  Puffy  

Ambuscade,  The   Fred  Gilman  

Any  Old  Count  "The  Gumps"  

Back  to  Nature  Arthur  Lake  

Bare  Fists  Jack  Perrin  

Battling  Justice  Fred  Gilman  

Big  Bluff,  A  Long-Adams-Layman-McPhail 

Boss  of  the  Rancho  Bob  Curwood  

Brand  of  Courage,  The  B.  Curwood-P.  Montgomery 

Bright  Lights  Oswald  Cartoon  

Buckskin  Days  Newton  House  

Buster  Minds  the  Baby   Trimble,  Turner  and  Dog  June 

Buster's  Big  Chance  Trimble.  Turner  and  Dog  Jan. 

Buster  Shows  Off  Trimble.  Turner  and  Dog.  Mar. 

Buster  Steps  Out  Trimble,  Turner  and  Dog  Feb. 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog  May 

By  Correspondence  Arthur  Lake  Jan. 

Case  of  Scotch,  A  "The  Gumps"  Jan. 

Cloud  Buster,  The    "The  Gumps"   Feb. 

Code  of  the  Mounted,  The  Jack  Perrin   May 

Dangerous  Trail,  A  

Dates  for  Two  C.  King-C.  Doherty  Jan. 

Diamond  Master,  The  

Fighting  Destiny  Fred  Gilman  May 

Fighting  Kid,  The  Newton  House  June 

Fox  Chase,  The   Oswald  Cartoon    June 

Frame-Up  Man,  The  Bob  Curwood  May 

Full  House,  A  Long-Adams-Lymon-McPhaill.  June 

Gauge  of  Battle,  The  Fred  Gilman  April 

George  Meets  George  Sid  Saylor   June 

George's  False  Alarm  Sid  Saylor  Feb. 

George's  School  Daze  Sid  Sacylor   

Haunted  Island,  The  (Serial)  Jack  Daugherty-Helen  Foster  .  Mar 

Harem  Scarem  Oswald  Cartoon  Jan. 

Her  Only  Husband  Long-Adams-Laymon-McPhalll  April 

Hidden  Loot   Bob  Curwood  April 

High  Flyin'  George  Sid  Saylor   Jan. 

His  In  Laws  Charles  Puffy    Mar. 

Horns,  Orange  Blossoms  Charles  Puffy   Jan. 

Horse  Play  Long-Adams-Laymon-McPhaill  Jan. 

Hungry  Hoboes  Oswald  Cartoon   May 

Indoor  Golf   Long-Adams-Layman-McPhaill  Mar. 

Iron  Code,  The  Jack  Perrin  June 

Looters,  The  Bob  Curwood    Mar. 

Madden  of  the  Mounted  Jack  Perrin  Mar. 

Man  of  Letters,  A  Sid  Saylor  Feb. 

Married  Bachelors  Charles  Puffy    April 

Mistakes  Will  Happen  Ben  Hall  Feb. 

Money!  Money!  Money!   Ben  Hall    May 

Nock  n'  Neck  Oswald  Cartoon  Jan. 

Newlyweds'  Advice  Jan. 

Newlyweds' Friends.  The  Snookums-Bartlett-McPhaill  April 

Newlyweds'  Happy  Day,  The  Snookums-Bartlett-McPhaill  June 

Newlyweds'  Imagination,  The  Snookums-Bartlett-McPhaill 

Newlyweds"  Servant,  The  Snookums-Bartlett-McPhaill 

Newlyweds  Success,  The  Snookums-Bartlett-McPhaill 

No  Blondes  Allowed  C.  King-C.  Doherty  

Oh,  What  a  Knight   Oswald  Cartoon  . 

Ole  Swlmmin'  'Ole,  The  Oswald  Cartoon   Feb. 

One  Every  Minute   Arthur  Lake   April 

Out  In  the  Rain  "The  Gumps"   Feb. 

Ozzie  of  the  Mounted   Oswald  Cartoon   April 

Payroll  Roundup,  The  Bob  Curwood    Mar. 

Poor  Papa   Oswald  Cartoon   June 

Prince  and  the  Papa  Chanes  Puffy    Feb. 

Ride 'Em  Plowboy   Oswald  Cartoon   April 

Riding  Gold  Newton  House  Jan. 


Date 

20  . . 
27... 
16 

23 ... 
27... 
14... 
24... 

2... 

7. . . 

7... 
19... 
18 

27.  . 
11... 
14 

8... 
23... 
30 ... 

9... 

6  . . 

5... 


18 


Length  "evlewed 

1  reel  April  7 

2  reels  Feb.  4 

2  reels  May  19 

2  reels  

1  reel  Feb.  11 

2  reels  Dec.  23 

2  reels  Feb.  25 

2  reels  April  7 

2  reels  

.2  reels          Jan.  7 

1  reel   April  7 

2  reels  Jan.  28 

2  reels  

2  reels          Dec.  23 

2  reels  

2  reels  Jan.  28 

2  reels  April  28 

1  reel  Jan.  14 

.2  reels  Dec.  23 

2  reels  Jan.  21 

.2  reels  April  7 

2  reels   May  5 

2  reels  Dec.  31 


May 
Feb. 
Mar 
Mar. 


Ring  Leader,  The   Jack  Perrin 

Ringside  Rumens  Arthur  Lake 

Rival  Romoes    .  Oswald  Cartoon 

Sagebrush  Sadie  Oswald  Cartoon 

Sailor  George    Sid  Saylor 

Scarlet  Arrow.  The  Serial*  F.  X.  Bushman.  Jr 

Sealed  Orders  Jack  Perrin 

Shady  Rest   "The  Gumps".  .  . 

Sliding  Home   Lewis-Gulliver-Philllps  .  Jan. 

Social  Lions   Ben  Hall    Mar. 

Some  Babies  Charles  Puffy  Mar. 

Some  Pets   Arthur  Lake   Jan. 


April 
Mar. 
Mar. 
April 
May 
June 
Feb. 


.  2  reels   April  21 

.  2  reels          May  19 

1  reel   

.  2  reels  .  .    May  5 

2  reels  .  May  19 
2  reels  Mar.  24 

.  2  reels  

2  reels          Feb.  4 

2  reels  May  5 

.  10  episodes  

.  1  reel  

.  2  reels  Mar.  17 

2  reels  Mar.  31 

.  2rels  

.  2  reels          Feb.  18 

.2  reels  Jan.  7 

2  reels         Dec.  16 

.1  reel    April  21 

2  reels          Feb.  11 

2  reels  

2  reels  Feb.  4 

2  reels  Feb.  11 
2  reels  Jan.  28 

2  reels  Mar.  17 

1  reel  Jan.  21 

1  reel   April  14 

1  reel  

2  reels  Dec  16 

2  reels           Mar.  10 

2  reels  May  12 
2  reels  April  14 
2 reels  ....  Feb.  4 

.  2  reels  Feb.  11 

2  reels          Feb.  25 

1  reel  May  5 

1  reel  Mar.  24 

1  reel  April  7 

2  reels          Jan.  28 


April  7 
Mar.  3 
May  19 
Jan.  21 
Mar.  24 


1  reel 

2  reeis 

1  reel 

2  reels 

1  reel 

2  reels  

2  reels  Mar.  10 
1  reel  Mar.  10 

1  reel  April  7 

1  reel  May  5 

2  reels  April  14 
10  episodes  

2  reels         Jan.  28 

2  reels  

2  reels         Dec  30 

1  reel   

2  reels  Mar.  3 
1  reel  Dec  14 


1808 


Motion    Picture  News 


Title  Star  Rel. 

Son  of  the  Frontier,  A  Newton  House  April 

So  This  Is  Sapp  Center  Ben  Hal  Jan. 

Special  Edition  Ben  Hall   April 

Speed  Sheik,  The  Arthur  Lake   . .  June 

Start  Something  Long-Adams-Laymon-McPhaill  Feb. 

Summer  Knights  Arthur  Lake  May 

Swell  Clothes  Arthur  Lake  Dec. 

Taking  the  Count  C.  King-C.  Doherty  April 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April 

There's  a  Will  C.  King-C.  Doherty  Dec. 

Tricky  Trickster,  The  Ben  Hall  June 

Unexpected  Hero,  An  F.  Gillman-M.  King  Feb. 

Untamed,  The  Newton  House  May 

Valiant  Rider,  The  (Western)  Bob  Sherwood  June 

Vanishing  Rider,  The  (Serial)  Wm.  Desmond  Jan. 

Watch  George  Sid  Saylor  Mar. 

What  a  Party  C.  King-C.  Doherty  Feb. 

When  George  Hops  Sid  Saylor  April 

When  George  Meets  George  Sid  Saylor  June 

Whose  Wife  King-Doherty  June 

Winged  Hoofs  Newton  House  Mar. 

Winning  Five.  The  Lewis-Gulliver-Phillios  Sept. 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan. 

Wolves  of  the  Range  Fred  Gilman  Jan. 

Woman  Chasers  C.  King-C.  Doherty  May 


Date 

14  ...2 
16  1 


9. 

18.. 
1.. 
21.. 


5....1 
18  ...2 
10 
2 
2 
.1 
2 


11 
21 

4. 
25. 
12. ...2 
23... 2 
16  .10 


25. ...2 
0  .2 


Length  Reviewed 

reels  Mar.  17 

reei  Dec.  30 

reel  Mar.  17 

reel  

reel  Jan.  14 

reel  April  28 

reel  Nov.  18 

reels  Mar.  24 

episodes  

reels  Mar.  17 

reels  

reel  May  19 

reels  Jan.  28 

reels  Apri.  14 

reels         May  19 

episodes  

reels  Mar.  3 

reels   Feb.  4 

reels  Mar.  31 

reels  May  19 

reels  May  12 

reels   Feb.25 

i  eels   Sept  19 

reels  

reels  

reels  


Coming  Attractions 
Title  Star  Rel.  Date     Length  Reviewed 

Anybody  Here  Seen  Kelly  Love-Moore  

Body  Punch,  The  Daugherty-Faire  

Brides  Will  Be  Brides  Laura  La  Plante  

Burning  Winds  Hoot  Gibson  

Children  of  the  Sun  Special  Cast  

Clearing  the  Trail  Gibson-Gulliver   '.    ".  "... 

Cloud  Dodger,  The  Al  Wilson  

Crimson  Hour,  The  De  Putti-Moskine  

Danger  Rider,  The  i-'oot  Gibson  

Doubling  For  Trouble  Gibson-Gilbert  

Fallen  Angels  Kerry-Starke  

Foreign  Legion,  The  Kerry-Stone-Nolan  

Freedom  of  the  Press  Stone-Keith-M.  Day  

Fresh  Every    our  Glenn  Tryon  

Give  and  Take  Sidney-Hersholt  

Grip  of  the  Yukon,  The  Bushman-Hamilton-Marlowe  

Has  Anybody  Here  Seen  Kelly?  Love-T.  Moore  

Home,  James  La  Plante-Delaney  

Honeymoon  Flats  Lewis-Gulliver  

Jazz  Mad  Hersholt-Nixon-Lewis  

Last  Warning,  The  Laura  LaPlante  

Lonesome  Tryon-Kent  

Man  Who  Laughs,  The  Veidt-Philbin  11  reels.  ...  May  12 

Man,  Woman  and  Wife  Kerry-Starke-Nixon  

Michigan  Kid,  The  Nagel-Adoree  

Navy  Blues  Arthur  Lake  

Phyllis  of  the  Follies  M.  Moore-A.  Day  

Play  Goes  On  Veidt-Nolan  

Plunging  Hoofs  Rex-Perrin  

Red  Lips  Nixon-Rogers  

Silks  and  Saddles  Nixon-Walling-Nolan  

Sky  Skidder,  The  Al  Wilson  

Uncle  Tom's  Cabin  Special  Cast  

Viennese  Lovers  Philbin-Hersholt-Keane  

Watch  My  Speed  Denny-Worth  

Wild  Blood  Rex-Perrin  

UNITED  ARTISTS 

FEATURES 

Title  -;tar 

Circus,  The  Chap.in-Kennedy  

College  Buster  Keaton  

Devil  Dancer,  The  Gray-Brook  

Dove,  The  Talmadge-Roland  


Rel.  Date  Length 
Jan.  7. ..  .6400  feet. 
July  29.  .. 5800  feet. 
Nov.  19  . .  .7000  feet 
Jan.    7. ..  8400  feet. 


Reviewed 
..Jan.  14 
.  Sept.  23 
. .  Dec.  30 
..Jan.  7 


Title  Star 

Drums  of  Love  Philbin-Alvarado  

Garden  of  Eden,  The  Griffith-Ray  Feb.  4 

Gaucho,  The  Fairbanks-Valez  Jan.  1 

Magic  Flame,  The  Colman-Banky  Aug.  14 

My  Best  Girl  Pickford-Rogers  Oct.  31 

Ramona  Del  Rio-Baxter  Feb.  11 

Sadie  Thompson  Swanson-L.  Barrymore  Jan.  7 

Sorrell  and  Son  Warner-Joyce  Dec.  2 

Steamboat  Bill,  Jr  Keaton-Torrence  April 

Tempest  J.  Barrymore-Hom  

Two  Arabian  Knights  Boyd-Wolheim  Sept.  23 

Two  Lovers  Colman-Banky  


Rel.  Date  Length 
Mar.  31.  .  . 9195  feet. 

.7558  feet. 
9358 leet 
.7850  feet. 
7460  feet. 
.7552  feet. 
8600  feet. 
.9000  feet. 
7700  feet. 
.9  reels. . . 
.8250  feet. 
.8500  feet. 


Reviewed 

..Jan.  28 
.Jan.  14 
.  Dec.  2 
.  Sept.  30 
. .  Dec.  9 
..Feb.  4 

Feb.  11 
.  .Nov.  25 

May  19 


. .  Nov.  4 
..April  28 


Coming  Attractions 

Title  Star 

Awakening,  The  Banky-Byron  

Battle  of  the  Sexes,  The  Bennett-Hersholt-O'Neill  

Hell's  Angels  Lyon-Hall-Nissen  

La  Piava  Boyd-Valez  

Revenge  Dolores  Del  Rio  

Woman  Disputed,  The  Talmadge-Roland  


Rel.   Date     Length  Reviewed 


(about)    7  reels. 


Title 


WARNER  BROTHERS 

FEATURES 

Star  Rel.  Date     Length  Reviewed 

Across  the  Atlantic  Blue-Murphy  Feb.  25       6052  feet  

Beware  of  Married  Men  Rich-Ferris-Cook  Jan.  14       5421  feet. ..  Jan.  28 

Brass  Knuckles  Blue-Bronson  Dec.  3  6330feet — Dec.  23 

College  Widow,  The  D.  Costello-Collier,  Jr  Oct.  15. . .  .6616  feet. . . .  Nov.  25 

Crimson  City,  The  Loy-Miljan-Hyams  April  7  5388  feet  —  April  21 

Dog  of  the  Regiment-  A  Rin-Tin-Tin-Gulliver  Oct.  29. . .  .5003  feet. . .  Nov.  11 

Domestic  Troubles  Fazenda-Cook  Mar.  24  5164  feet  

First  Aulo,  The  Miller-Oldfield  Sept.  18. . .  .6767  feet. . . .  July  8 

Five  arK"  Ten  Cent  Annie  Fazenda-Cook  

Fortun.  lunter.  The  Chaplin-Costello  Nov.  7. .. .6639  feet. ..  Jan.  21 

Ginsberg  the  Great  Jessel-Ferris  Nov.  26       5390  feet  

Girl  From  Chicago,  The  Nagel-Loy  Nov.  19. ..  .5978  feet      Dec.  31 

Good  Time  Charley  Oland-H.  Costello  Nov.  5. . .  6302feet. . .  Nov.  25 

Ham  and  Eggs  at  Front  Wilson-Conklin-Loy  Dec.  24  5613feet  

Husbands  For  Rent  Moore-Costello  Dec.  31  6320feet  —  Jan.  7 

If  I  Were  Single  McAvoy-Nagle  Dec.  17. . .  .6320  feet. . .  Dec.  31 

Jaws  of  Steel  Rin-Tin-Tin  Sept,  10. . .  .5569  teet. .  .  Sept.  30 

Jazz  Singer,  The  (Vitaphone)  Jolson-McAvoy  Oct.     . . .  .7423  feet. . .  Oct.  21 

Little  Snob,  The  McAvoy-Frazier  Feb.  11 . . .  .5331  feet  

Missing  Link,  The  Syd  Chaplin  Aug.  7. . .  .6485  feet. . .  May  20 

One-Round  Hogan  Blue-Hyams  Sept  17. ..  .6357  feet. ..  Oct.  17 

Old  San  Francisco  D.  Costello-Oland  Sept.  4  7961  feet  July  8 

Pay  As  You  Enter  Cook-Fazenda  May  19  

Powder  My  Back  Rich-Ferris-Beranger  Mar.  10. . .  6185  feet  

Race  For  Life,  A  Rin-Tin-Tin- Nye-Faire  Jan.  28. . .  .4777  feet. . .  Feb.  11 

Reno  Divorce,  A  McAvoy-Graves  Oct.  22    . . 5492  feet. . .  Nov.  4 

Rinty  of  the  Desert  Rin-Tin-Tin-Ferris-Nye  April  21 . . .  .4820 feet  

Sailor  Izzy  Murphy  Jessel-Ferris  Oct.    8. . .  .6020  feet. . .  .Oct.  28 

Sailor's  Sweetheart,  A  Fazenda-Cook  Sept.  24. . .  .5685  feet. . .  Oct.  14 

Silver  Slave,  The  I.  Rich-Miljan  Nov.  12. . .  .6142  feet. ..  Dec.  9 

Slightly  Used  McAvoy-Nagel  Sept.  3. . .  .6412  feet. . .  Sept.  30 

When  a  Man  Loves  Barrymore-Costello  Aug.  21. .  .10081  feet.  Feb.  18'27 

Coming  Attractions 
Title  Star  Rel.  Date    Length  Reviewed 

Fools  In  the  Fog  McAvoy-Nagle  

Glorious  Betsy  (Vita.)  D.  Costello-Nagle  7091  feet...  .May  5 

Ladies  Prefer  Bonds  (tent.)  Nagle-McAvoy  

Land  of  the  Silver  Fox  Rin-Tin-Tin-Nye-Hyams  

Lion  and  the  Mouse  (Vita.)  L.  Barrymore-McAvoy-Collier,  Jr  

Midnight  Taxi,  The  Moreno-Costello  

Noah's  Ark  (Vita.)  D.  Costello-O'Brien  

No  Questions  Asked  Ferris-Collier,  Jr.   

Singing  Fool,  The  (Vita.)  Jolson,  Bronson  

State  Street  Sadie  Loy-Nagle  ■  •  • .... 

Tenderloin  (Vita.)  D.  Costello-Nagle  7782  feet. ..  April  28 

Women  They  Talk  About  I.  Rich-Ferris-Collier,  Jr  


The  Blue  Book  of  Filmdom — 

Containing 
Accurate   Records   and  Ratings 
on  Pictures   &  People 

BOOKING  GUIDE 

AND 

STUDIO  DIRECTORY 

Write  for  Biography  Blank 

MOTION   PICTURE  NEWS 

729   Seventh  Avenue,  Hollywood   Security  Bldg., 

New  York  City  Hollywood,  Calif, 


Roy  Press 
Printers 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  X.  V. 


Matchless 
jyfuskal  Attraction 

cAo  feature  of  the  magnificent 
necO  JheW-  United  Artists  -  Penn 
Theatre  at  Pittsburg  lOas  more  en- 
thusiastically received  than  the 
uxmderful  Rotert  MwtonPhilhar 
monic  Unit  Organ. 

Ohe  World's  leading  showmen 
eVeryiOhere-themore  progressive 
exhibitors,  are  taking  advantage 
of  the  box  office  Value  of  the" 
Robert  Morion  Unit  Organ 

Robert  Mwten  Organs  are  distinc- 
tively different  from  all  others.  Urvap  - 
proached  grandeur  and  beauty  of  tone. 
Greater  orchestral  and  theatrical  re  - 
sources  and  structural  improvements  found 
in  no  other  instrument,  make  it™  ~ 
supreme  musical  instrument  of  all  time 

ftotertMwtai  Organ  C* 


New  York. 
156O  Broidvay 


C  hi  c  a  g  o 
624&o.Michiiaiv. 


Los  Angeles 
1914  SoVennont 


In  This  Issue:  "The  Showman 


»> 


fi<><7.  (/.  5".  Po/oK  Office 


3  GARBO 


Vol.  XXXVII 

No.  22 


C5  « 


4  HAINES 


2  GILBERT       3  DAVIES        4  CHANEY        2  NOVARRO      4  SHEARER 

O  THEY  MEAN  (% 


1  GISH 


v 

2  KEATON 

3  CODY- 
PRINGLE 

10  "OUR  GANG" 

If 

10  LAUREL- 
HARDY 


BUSINESS!^ 


ESTABLISHED  names- 

M-G-M  stars  in 

M-G-M  hits  arc  the 

SURE-  fireworks  of  78-79. 

The  Important  Company 

etro-goldwyn-mayeR 

PLUS:  3  BIG  SPECIALS:  SHOW  PEOP1  E,  Marion  I  >a<  i  H  iliiam 
Haines,  THE  CARNIVAL  OF  LIFE,  7onn  Gilbert,  Grew  Garbo.  THE 
LOVES  OF  CASANOVA.  3  COSMOPOLITAN;  3  ELECTRIC 
LIGHT  HITS;  2  FLASH  (dog  .  104  M-G-M  NEWS;  10 
M-G-M  GREAT  EVENTS  Technicolor);  26  M-G-M  ODDITIES 


4  DANE- 
ARTHUR 


6  McCOY 

10  CHASE 

10  ROACH 
ALL-STAR 


June  2,  1928 
PRICE  20  CENTS 


^  new  yHickigan 
theatre  of  Detroit 
has  installed  a 

WuRLlTZER 


: 


Eft 


IB  «  .  I 


The  very  finest  theatres  in  the  United 
States  and  many  foreign  countries  have 
installed  Wurlitzer  Organs.  There  must 
be  reasons — definite,  practical  reasons. 

Foremost,  Wurlitzer  Organs  surpass  in 
rich  tonal  quality,  ease  and  responsive- 
ness of  action.  No  other  organ  is  equip- 
ped to  produce  such  almost  unlimited 
varieties  and  combinations  of  effects.  As 
an  investment  the  Wurlitzer  Organ 
embodies  far  greater  dollar  for  dollar 
value  than  any  other  make  of  organ. 

The  Wurlitzer  Organ  is  always  depend- 
able, appealing  to  lovers  of  good  music, 
and  is  preferred  by  all  authoritative 
organists. 


NEW  YORK  ST.  LOUIS 

CLEVELAND  CHICAGO 
PHILADELPHIA  PITTSBURGH 


WuruIzer  Organ 

FACTORIES:   NORTH  TONAWANDA,  N.  Y. 


BUFFALO  DETROIT 
SAN  FRANCISCO     KANSAS  CITY 
CINCINNATI  LOS  ANGELES 


Lindbergh 

67th  flyer  to 
cross  the 
Atlantic 


the 


CJThe  other  66  were  good  enough  flyers.  But  Lindbergh  got  the  crowds.  \\  hy? 
Personality  that  appealed  to  the  modern  public.  Front-page  publicity  every- 
where. On  the  tip  of  every  tongue.  S.  R.  O.  wherever  he  turned.  It "s  the 
same  with  pictures.  CJ  66  good  pictures  get  only  a  passing  nod.  The  67th 
picture  knocks  box-office  records  for  a  row.  Everybodj  knows  about  it. 
everybody  wants  to  see  it.  You  find  good  pictures  in  other  companies' 
announcements  for  1928-9;  you  find  the  67th  type  of  good  picture  and  star 


ill  large  quantity,  exclusively  in  Paramount^  Whole-Show  Program.  €|  Because 
Paramount  geared  its  production  staff  and  spent  its  millions  to  make  high- 
powered  pictures  with  the  spark  that  fires  the  public.  "Wings,"  that  has 
smacked  every  road-show  record  of  all  times.  Harold  Lloyd,  leading  box- 
office  draw  of  the  world,  with  his  own  smart  Harold  Lloyd  Corporation 
production  outfit.  "Canary  Murder  Case,"  read  by  200,000  people.  Von 
Stroheim's  "Wedding  March,"  most  eagerly-awaited  picture  in  years.  Clara 
Bow,  to  whom  30,000  fans  a  month  write.  Jainiings  (world's  greatest  dramatic 
genius),  Dix,  Bancroft,  Daniels,  Ralston  (coming  up  like  a  rocket),  Charles 
Rogers  (new  idol  of  the  millions),  and  more,  more,  more.  Stars  and  pictures 
that  stand  out  like  Lindberghs  above  the  mass  of  other  product.  CJ  The 
important  pictures  of  next  season  are  in********" 


PARAMOUNT'S  WHOLE -SHOW  PROGRAM 


Specials 


Harold  Lloyd 
Wedding  March 
4  Clara  Bow 
3  Richard  Dix 
2  Emil  Januings 
Canary  Murder  Case 
Beggars  of  Life 
The  Tong  War 
Crime  of  Interference 
The  Letter 
Tahiti  Nights 
Glorifying  American  Girl 
Perfumed  Trap 


Wolf  Song 

Dirigible 

Man  I  Love 

Hard  Boiled  Angel 

Living  Together 

Upstart  Gentleman 

Behind  German  Lines 

Burlesque 

Road  Shows 

W ings 

Abie's  Irish  Rose 
The  Patriot 


Star  Hits 


3  Richard  Dix 

4  Geo.  Bancroft 
4  Be  be  Daniels 

4  Esther  Ralston 

2  Pola  Negri 

3  \\  ray-Cooper 

2  Florence  Vidor 

4  Chas.  Rogers 

3  Taylor- Hall 

3  Voolphe  Menjou 
3  Zane  Grey 

1  Thomas  Meighan 

2  MacLean-Christie 
1  Sir  Harry  Lauder 


1  Model  of  Montmarte 

Shorts 

104  Paramount  News 
8  Vernon  Comedies 
8  Dooley  Comedies 
8  "Macduff"  Comedies 
8  "Confessions  of  a 

Chorus  Girl'"  Comedies 
12  Great  Stars  and  Authors 
26  Krazy  Kat 
26  Inkwell  Imps 
2  Horton  Comedies 
Extra!  Byrd's  Flight  to 
the  South  Pole 


THE  NEW  YORK  TIMES.  SATURDAY,  MAY  26,  1928 


FIRST  PICTURES  OF  CAPTAIN  GEORGE  WILKINS  AFTER  HIS  POLAR  FLIGHT. 


}RACED1,000  MILES 

WITH  WILKINS  FILMS 


Cameraman  Here  With  the  First 
Pictures   of  the   Captain s 
Arrival  at  Spitsbergen. 


A  -6, 000-mile  race  from  the  Arctic 
Circle  was  won  yesterday  by  John 
Dored,  staff  camerman  of  the  Para^ 
rmunt  News  and  Associated  Press 
with  the  first  pictures  of  the  landin 
in  Spitsbergen  of  Captain  Georgi 
Wilkins  and  Lieutenant  Carl  Eielson 
after  their  flight  from  Alaska  over 
polar  regions. 

By  steamer,  launch,  dog  sled,  auto- 
mobile, train  and  airplane,  Dorcd 
raced  to  win  a  clean  beat  of  five 
days  on  one  of  the  outstanding  news 
stories  of  the  year.  An  hour  after 
the  films  were  landed  here  yesterday 
they  were  developed  and  on  their 
way  to  newspapers  and  theatres 
throughout  the  country 
"  at 


N.  Y.  Times  hails 
Paramount  Scoop! 


9  Biggest  news  event  since  Greenely  Island  and  Paramount 
News  first  again  with  exclusive  pictures  of  actual  completion  in 
Spitsbergen  of  Capt.  George  Wilkins'  great  Arctic  Flight !  «  «  « 
^  300-foot  Paramount  News  Special  on  the  screen  Saturday, 
May  26th,  heating  all  competition.  No  extra  cost  to  subscribers. 
^  One  after  another  «   «   «  Paramount  News  scoops  the  field! 


PARAMOUNT  NEWS 


News    Reel    Leader   from    the  Start! 


—picture 
has 

everything 

LOVE 

DRAMA 

ACTION 

THRILLS— 

It 

should 

rank 

among 

the  'best 

films' 

of  the 

year." 

Boston 
Traveller 


D.W.GRIFFITH  5 


UNITED 
ARTISTS  1 
PICTURE 


U  ill    A  fl  I         I  I  I  p j  I 


"—A 
GREAT 
picture. 
A 

gripping 
drama 
of  LOVE 
BATTLE 
and 

PASSION- 

lavish 

settings 

and 

regal 

splendor." 

Dallas 
Journal 


LYARADO  -TULLY  HARSH 
WILLIAM  AUSTIN 


UNITED 
ARTISTS 
PICTURE 


FACTS 


ABOUT  PICTURES  AND  PEOPLE 


ALL  YOU  NEED  TO  KNOW 

Whatever  your  connection  with  the  industry— 
Producer,  Distributor,  Exhibitor  or  Newspaper* 


IN  A  COMPACT  VOLUME 

Just  the  information  you  need.  Arranged  in 
a  way  that  you  can  easily  find  it. 


STUDIO  DIRECTORY 

and 

BOOKING  GUIDE 

The  Blue  Book  of  Filmdom 


Write  for  biography  blank 


MOTION  PICTURE  NEWS 

729  Seventh  Avenue  Hollywood  Security  Bldg. 

New  York  City  Hollywood,  Calif. 


^c5n~  s-^^-O 

f®M>      ®jt£p  Go™ 


u   u 


O  r 


i  ( 


HE  BIG 
PARADE 


1 


RAMON  NORMA 
|  NOVARRO  SHEARER 

J  THE  STUDENT 
PRINCE 


ORETA  ', 
GARBO  t 


S8g    ^J|^  9g&9 

)  (I  I 


LON  CHANEY 


i  LONDON  AFT 
'  MIDNIGHT 


LILLIAN  GISH 

THE 
ENEMY 


SYD  CHAPLIN 

SKIRTS 


?©?   ?s§?  ras? 


NORMA  SHEARER 

THE  LATEST 
FROM  PARIS 


WILLIAM  HAINES 

WEST  POIN 


LEW  CODY 
ILEEN  PRINGLE 

ADAM  AND 
EVIL 


mm 


IOHN  GILBERT 

THE  COSSACKS 


MARION  DA  VIES 

THE 
PATSY 


I  "  THE 
!  THIRTEENTH 
HOUR 


I  J  L 


( 


LON  CHANEY 

THE  BIG 
CITY 


LON  CHANEY 


CO 


AUGH  CLOWN  f 
LAUGH  || 


IT 


WILLIAM  HAINES 

TELLING  THE 

W~ 


A  REVIEW  OF 
THE  PAST 
SEASON- 


Atteri'shunl 

FACE 

THE  facts! 

M-G-M  won  the  1927-1928 
BOX  office  honors  with 

(continued) 


(continued) 


EVERY  WEEK 


A  BIG  STAR  NAME! 


LILLIAN 
GISH 


NO  company  on  earth 
CAN  give  you  the 
SECURITY  of  a 
BIG  Star  name  cody-pr.ngle 

TO  put  in  your 
MARQUEE  lights 
EVERY  week- 

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SWITCHED  from  other  companies 
TO  M-G-M  last  year! 
10,000  practical  showmen 
NOW  use  M-G-M  service 
BECAUSE  experience  shows 
M-G-M  product  returns 
THE  consistent  profits ! 


-G- 


THE  MONEY  PRODUCT 
1928-1929 


4 

3 

4 
3 
2 
2 
4 
2 
1 
4 


SPECIALS 

SHOW  PEOPLE 
Marion  Davies 
William  Haines 
THE  CARNIVAL  OF  LIFE 
John  G  lbert 
Greta  Garbo 
THE  LOVES  OF  CASANOVA 

LON  CHANEY 

While  the  City  Sleep? 
and  j  others 

GRETA  GARBO 

Tiger  Skin,  Single  Standard 
and  l  more 

WILLIAM  HAINES 

Excess  Baggage  and  1  more 

MARION  DAVIES 

Dumb  Dora  and  i  More 

RAMON  NOVARRO 

Gold  Braid  and  I  more 

JOHN  GILBERT 

The  Devil's  Mask  and  I  more- 

NORMA  SHEARER 

Ballyhoo  and  J  more 

BUSTER  KEATON 

The  Camera  Man  and  i  more 

LILLIAN  GISH 

The  Wind 

DANE-ARTHUR 

Camping  Out Hnd  \  more 


COD  Y-PRINGLE 

The  Baby  Cyclone 
and  2  more 

TIM  McCOY 
FLASH 

The  Ama/ing  Dog 
Star  in  Grease  Paint 
and  I  more 

COSMOPOLITAN 
PRODUCTIONS 

Our  Dancing  Daughters 
Breakers  Ahead 


Mothers  and  Sons 


3  El 

°  H 


ELECTRIC-LIGHT 
ITS 

The  Bellamy  Trial 
The  Wonder  of  Women 
A  Free  Soul 


4  AHAL  ROACH 
^v  COMEDIES 

to  OUR  GANG 
io  LAUREL-HARDY 
to  CHARLEY  CHASE 
io  ALL  STAR 


M-G-M  NEWS 

Twice  Weekly 


104 

£  M-G-H 


26 


EVENTS 

entirely  in  Technicolor 

M-G-M  ODDITIES 

UFA  world-wide  Rcms 


THE  IMPORTANT  COMPANY 


1  here  s 

NEW 

BAND 
WAGON 

in  motion 
pictures . 

—WILLIAM  A.  JOHNSTON 
In  "Motion  Picture  News" 


Watch  your  step 
in  getting  on  ! 


1 1 


In  the  Entertainment  Field, 
Science  Has  Always  Blazed 
the  Trail 


OUPERIOR  facilities  and  superior  resources  automatically 
^  attract  superior  services.  This  is  as  true  in  the  realm 
of  entertainment  as  it  is  in  the  realm  of  business. 

In  the  development  of  "talking"  pictures,  art  will  follow 
science.  The  box  office  prizes  of  the  future  will  go  to 
those  possessing  the  most  advanced  and  efficient  facilities 
for  sound  reproduction. 

Some  may  seek  to  upset  this  principle,  but  the  public  is 
never  long  misled. 

The  selection  of  the  proper  "sound"  equipment  is  the 
most  important  matter  before  the  exhibitor  today.  On 
the  efficiency  of  that  equipment  ultimately  will  rest  the 
quality  of  the  pictures  he  has  to  show. 

It  behooves  him,  therefore,  to  make  sure  he  is  in  right 
before  he  goes  ahead. 


RCA  PHOTCPH  ON  E 

Leads  the  Way  to  Assured  Public  Favor 
in  "Talking"  Pictures 

With  the  introduction  of  the  RCA  Photophone,  "talking" 
pictures  have  passed  beyond  the  experimental  state.  It  is 
to  previous  devices  what  the  modern  day  phonograph  is 
to  the  old-time  gramophone.  Only  the  resources  and  re- 
search facilities  of  the  world's  foremost  engineering  lab- 
oratories could  have  made  such  an  achievement  possible. 


Revolutionary  Improvements 


While  iht'  Photophone  equipment  is  standardized  in  that  it  per- 

mits of  t Ik*  interchange  of  films  with  other  proeesses,  it  differs  from 
all  other  "sound  film"  appliances  in  these  essential  characteristics: 


TONAL  FIDELITY 

Tin;  superior  tonal  qualilv  ol  tin'  I'hotophonc 
is  due  to  the  fact  that  the  Photophone  em- 
ploy s  tli«'  v  ariable  \v  idth"  or  '  serrated  edge" 
method  of  recording  sound  on  the film,  as  op- 
posed to  the  "variable  density"  process. 

There  are  no  limitations  to  the  Photophone 
recording  process.  Nor  are  its  tone  qualities 
affected  hv  under-de\  eloping  or  over-dev  elop- 
ing ol  the  sound  track.  Full  value  is  obtained 
from  all  musical  gradations  full  advantage 
taken  of  the  phonetic  quality  of  a  perform- 
er's voice. 

ACOUSTICAL  \l>\  UVCES 

The  Photophone  reproducing  apparatus  em- 
bodies all  of  the  technical  improvements 
which  the  Radio  Group  ha\e  developed  in 
their  work  in  the  broadcast  field.  Photophone 
reproduction  is  practically  a  "straight  line" 
method,  giving  equal  amplification  for  all 
sound  frequencies.  Furthermore.  Photophone 
does  not  use  horns  for  reproduction.  It  em- 
ploys  a  new  l\  discovered  and  highly  perfected 
cone  of  the  elect  rod  v  mimic  type,  which  gives 
a  lone  quality  that  can  never  !><■  approached 
h\  the  horn  method. 

As  a  result  of  these  improvements  sound  re- 
production achieves  a  fidelity  in  RCA  Photo- 
phone never  he  fore  equalled. 

There  is  absolutely  no  suggestion  of  mechan- 
ical transference — no  oxer-loading,  no  dis- 
tortion, no  unnatural  volume.  It  i-  devoid  of 
metallic  sounds,  or  shrillness,  harshness  or 
slurring. 

PERFECT  SYNCHRONIZ  \Tlo\ 

Absolute  synchronization  is  accomplished  by 
RCA  Photophone  h\  the  projection  of  both 
picture  and  sound  from  the  same  source. 

The  sound  is  on  the  film — not  on  another 
machine.  'There  can  he  no  gap  between  the 
sound  and  the  picture  caused  l>\  jumping 
disc  needles  or  variations  in  timing  of  sep- 
arate apparatus. 


ruoni  (  i  ion  i  i  i  n  ii  \<  ^ 

Much  of  the  effectiveness  of  "talking"  pic- 
tures is  dependent  upon  the  skill  exercised 
in  the  placing  of  the  microphones.  The  Radio 
GrQUDS  vast  experience  in  such  work  as  the 
result  of  its  broadcasting  activities  will  he 
utilized  in  the  production  of  all  films  made 
hv  the  Photophone  process,  assuring  the  most 
satisfactory  results  in  recording. 

Ml  R  Mill  i  n 

The  sound  track  of  the  RCA  Photophone 
lasts.  In  contrast  to  oilier  film  recording 
methods.  RC  \  Photophone  lilm-  are  as  well 
preserved  after  tin-  tenth  week  of  operation 
as  they  are  after  the  first.  They  will  outlivt 
the  picture  itself. 

I  t  I  I -SI/I  I)  PICT1  RES 

Producers  may  put  synchronized  orchestral 
accompaniment  on  existing  negatives  hv  the 
Photophone  process  without  destroying  a 
portion  of  the  picture. 

The  RCA  Photophone  is  the  only  sound  film 
that  preserv  es  the  normal  size  of  such  pictures. 
'The  Photophone  Company  produce-  positive 
prints  with  sound  track  hv  a  special  optical 
reduction  printer  w  hich  enables  it  to  sav  e  the 
entire  picture  record  and  still  leave  enough 
room  on  the  film  for  the  sound  track.  Other 
methods  destroy  a  portion  of  the  picture 
record  to  accommodate  the  sound  track. 

Furthermore,  there  is  no  distortion  of  the 
photography  by  reason  of  the  neccssitv  for 
duping  to  make  possible  the  introduction  of 
the  sound  (dement.  RCA  Photophone  pic- 
tures are  printed  direct  from* the  negative  on 
positive  stock. 

PROJECTION  [MPROA  EMENTS 

The  RC  \  Photophone  equipment  embodies 
new  projection  improvements  that  are  both 
simpler  of  operation  and  more  effective  than 
any  other  existing  system. 

E<  ONOlVn 

The  RCA  Photophone  offers  a  substantial 
saving  in  its  installation  cost, while  mechanical 
efficiency  assures  a  low  maintenance  cost. 


Ion  take  no  chances  in  installing  IK!  V  Photophone.  It  «xi\es  yon  all 
the  improvements  of  present-day  seience,  phis  the  assnranee  ol'  such 
improvements  as  mav  develop  in  the  future. 


Equipment  that  meets  every  requirement 


RCA  PHOTOPHONE  projection  equipment  may  be  installed  in  practically 
every  projection  booth  with  little  alteration. 

Standard  films,  without  the  sound  feature,  may  be  used  without  any 
change  in  the  RCA  Photophone,  as  may  all  types  ©/"talking  films."  The 
installation  of  RCA  Photophone  equipment  in  no  way  interferes  with 
the  projection  of  the  ordinary  picture. 

In  addition  to  a  wide  range  of  feature  productions,  news  reels  and 
novelty  films,  there  will  be  available  through  RCA  Photophone,  Inc.,  a 
large  selection  of  films  of  incidental  and  non-synchronized  music. 

For  theatres  desiring  only  reproducing  apparatus  for  incidental  and 
non-synchronized  music,  there  will  be  available  high  power  reproducers, 
providing  superlative  performances,  at  moderate  prices. 

Board  of  Directors  of  RCA  Photophone,  Inc. 

CORNELIUS  N.  BLISS  EDWIN  M.  HERR 

PAUL  D.  CRAVATH  DAVID  SARNOFF 

GENERAL  JAMES  G.  HARBORD  JAMES  R.  SHEFFIELD 

EDWARD  W.  HARDEN  GERARD  SWOPE 
OWEN  D.  YOUNG 


Officers  of  RCA  Photophone,  Inc. 

CHAIRMAN  OF  THE  BOARD 
GENERAL  JAMES  G.  HARBORD 

PRESIDENT 

David  sarnoff 

Vice-President  E.  E.  BUCHER 
Technical  Vice-Pres.,  ALFRED  N.  GOLDSMITH 
Treasurer,  GEORGE  S.  DeSOUSA  Secretary,  LEWIS  MacCONNACH 

Comptroller,  CHARLES  J.  ROSS 

Board  of  Consulting  Engineers 

ALFRED  N.  GOLDSMITH         C  W.  STONE         S.  M.  KINTNER 
«  *  •> 

Forward-looking  exhibitors,  when  in  New  York,  are  invited  to  investigate 
at  our  studio,  the  business -building  potentialities  of  RCA  Photophone. 

IVCA  PHOTOPHONE  inc. 

411  FIFTH  AVENUE     NEW  YORK 

A  Subsidiary  of  the  Radio  Corporation  of  America 


W.  RAY  JOHNSTON  #s  pleased  to  announce 

mOSS  VERA  REYNOLDS 

(BY  COURTESY  OFDEMILLE  PICTURES) 

As  the  Star  of 

E  DIVINE  SINNER 

The  fi«t  of  RAYART'S  BOX-OFFICE  TWENTY 


CARR  BLUE-RIBBON  PRODUCTION 
For  RAYART  PICTURES 


?  /  4 


'  m:   STORY  BY  ROBERT  ANTHONY  Oil! ON  ^DIRECTED  BY  SCOTT  IT  Ml  RORL 

RAYART  PICTURES  CORPORATION 

SEVEN  TWENTY  THREE  SEVENTH  AVENUE  -  N  EW  YORK 

Foreign  Distributors 
RICH  MOUNT  PICTURES 


of  the  . 

Subject  Field; 


%o* .%  t*fi 


Don't  use  a  yard  stick  to  measure  the  circula- 
tion of  a  motion  picture  trade  paper*  What 
appears  to  be  a  yard  may  not  be  a  yard  at  alL 

For  instance,  it  is  possible  to  sell  a  long  list  of 
subscriptions  to  some  theatre  organization  and 
yet  fail  to  have  the  trade  paper  in  the  hands  of 
the  individuals  who  buy* 

The  problem  of  a  motion  picture  trade  journal 
is  to  know  who  does  the  buying  and  to  know 
that  these  individuals  are  readers  of  that  journal* 

Right  here  is  the  difference  between  MOTION 
PICTURE  NEWS  circulation  and  yard  stick 
circulation*  We  know  the  NEWS  is  read  by  the 
real  buyers*  We  know  our  readers  consist  of  the 
executive  and  operative  personnel  of  the  theatre 
field* 

We  know  these  facts  and  so  do  many  of  the  big- 
gest theatre  equipment  manufacturers — 
manufacturers  who  acknowledge  this  confi- 
dence in  MOTION  PICTURE  NEWS  circula- 
tion thru  exclusive  advertising* 


and  SMART  SET.  on  sale  July  ist,  will  reach  ne»' 
ticket-buying  millions  —  influence  2,600,000  families! 


Thank  heaven! — I'll  be  able  to  feature  one  new  Big -Star  Attrac- 
tion every  week  this  Summer! — Thar  will  keep  my  patrons  in  the 
movie-going  habit  —  help  my  business  all  through  the  week." 


Jo/, 


'"a// 


4  GPor  V^4C?^S 


4 


NAT 


o  ^  «  O  -*  «=» 


.x'v4e 


f  u«f-/e«gt/l  fe  '  ^  B«a„,  A|,ce  V,  . 


HAi?OLD  TEEN" 


reader: 


3 2  mil/,or) 


Cfe  C°mes  the  Band" 
,        m  T/le^igntldea„ 


*'  The,ma  Todd 
Code  of  The  Scarlet" 


"Because  wit  need 
BETTER  pictures 


in  St 


tmmer 


BUY  THEM  AS  A  GROUP. . . 
THEY'RE  WEATHERPROOF! 

Mrmber  <f  Motion  Picture  Producers  w  Distributors  of  America  Inc.— Mil  H  Ha/6  Pmiii'd 


Volume  XXXVII 


NEW  YORK  CITY,  JUNE  2,  1928 


No.  22 


A  Big  Job 

"Sound"  Movies  and  Readjustment  of  Industry 

By  William  A.  Johnston 


THE  new  sound  movie  and  its  place  in 
this  industry  reminds  one  of  an  infant 
which  has  suddenly  entered  a  house 
where  a  large  and  hectic  party  is  going  on. 

Some  people  are  totally  unaware  of  its 
presence;  others  see  it,  but  loftily  refuse  to 
recognize  it;  a  good  many  don't  know  what 
on  earth  to  do  with  it;  and  those  most  inter- 
ested get  to  quarrelling  over  its  parentage. 

Only  a  few  are  making  rapid  plans  to  rear 
the  child;  a  still  fewer  number  are  already 
well  on  their  way. 

The  intrusion  is  not  a  welcome  one.  The 
industry,  as  we  have  said  before,  finds  itself 
very  much  in  the  same  fix  as  it  did  when  the 
feature  photoplay  bobbed  up.  The  studios 
were  not  at  all  ready  for  it;  there  were  no 
writers,  directors  and  technicians  in  general; 
the  old  line  distributors  couldn't  handle  it 
at  all ;  and  so  the  prosperous  dealers  in  short 
subject  programs  wanted  to  kick  it  back  into 
oblivion. 

But  the  public  wanted  it;  and  the  industry, 
after  violent  and  wide-spread  reordering  of 
itself,  went  right  ahead  to  supply  it. 

4c         afc  a|e  $ 

Now,  it  would  appear  by  the  most  obvious 
signs,  the  public  wants  something  else  again, 
something  more  vitally  entertaining,  not 
merely  the  novelty  in  itself.  The  sound 
movie!  The  silent  drama  with  a  voice.  And. 
of  course,  the  great  amusement  public  is 
going  to  get  what  it  wants.    That's  certain. 

But  the  industry  is  aghast  at  its  job :  and 
you  can't  blame  it. 

Over  the  past  fifteen  years  a  vast  produc- 
ing and  distributing  machine  has  been  built 
un  and  cemented  in  the  effort  to  supply  the 
silent  photoplay.    Not  only  have  studio  and 


studio  resources,  and  distribution  and  dis- 
tribution resources  been  expanded  and  per- 
fected, but  even  theatres  acquired  in  the 
great  competitive  effort  to  get  features  to 
the  public  whether  the  public  wanted  them 
or  not.    And  the  race  is  still  on. 

But — within  the  past  year  or  so — some- 
thing has  happened,  something  fundamental. 

The  trade  itself  has  been  busy  with  Wall 
Street  and  mergers,  with  fiscal  matters  and 
economies,  with  chaining  up  theatres — and 
yes,  there  is  still  a  producers'  race  to  acquire 
theatres  in  the  same  fatuous  attempt  to  jam 
pictures  down  the  public  throat. 

The  something  that  has  happened  has  been 
a  growing  apathy  on  the  part  of  the  public 
toward  the  silent  drama.  Vaudeville  was 
tried  and  fell  flat.  Grand  presentations  were 
employed  and  often  do  the  trick,  but  at  what 
price ! 

At  their  best  these  extraneous  efforts  were 
pulmotors  only.  And  now  comes  alonu: 
something  new,  in  and  of  and  out  of  the 
silent  drama.  It's  voice!  And  the  public 
has  had  a  taste  of  the  new  entertainment  and 
is  eating  it  up. 

*     *     *  * 

So  the  public  controls,  as  usual.  And  the 
reordering  of  production  and  distribution 
will  have  to  be  made,  but  it  can't  be  done  in 
a  day.  or  a  week,  or  even  a  year. 

Meanwhile,  the  production  ami  distribu- 
tion of  silent  pictures — announced  and 
planned  for  the  new  season  w  ill  go  on,  of 
course.    That's  a  big  job  in  itself. 

Tn  this  period  of  radical  readjustment,  it 
behooves  everybody  to  keep  a  clear  head,  and 
not  to  rock  the  boat. 


1834 


Motion    Picture  News 


Another  cartoon  character  joins  the  movie 
throng.  U  alter  Berndt,  the  creator  of  "Smitty," 
signs  a  contract  with  Amedee  J.  \  an  Beuren 
and  Harry  Weber,  on  his  right,  who  will  trans- 
fer "Smitty"  to  two-reeler  productions  for  re- 
lease through  Pathe  channels 


The  tense  court-room  scenes  in  Frances 
Noyes  Hart's  "The  Bellamy  Trial"  were 
recently  filmed  by  Director  Monta  Bell,  who 
is  shoivn  above  with  Leatrice  Joy  demon- 
strating how  to  take  the  oath 


Alberta  Vaughn  as  a  vivacious 
chorine.    She  is  starring  in  the 
"Racing  Blood"  series  for  FBO 
distribution 


Thomas  Burtis,  left,  author  of  the  aviation 
stcries  which  will  be  released  soon  by  Educa- 
tional, and  Reed  Howes,  star  of  the  series,  talk- 
ing to  the  captain  of  the  S.S.  Montclare,  on 
which  vessel  Educational' s  convention  teas  en- 
tertained by  Associated  Screen  Netvs,  Ltd. 


Give  the  hard-ivorking  camera- 
man a  hand.    Nick  Stuart,  Fox 
player,  has  his  eye  focused  on 
stardom 


One  ivrites  popular  songs,  the 
other  sings  them  in  a  world-win- 
ning manner.  Irving  Berlin  ivill 
write  a  number  which  Al  Jolson 
will  sing  in  Warner  Bros.'  "The 
Singing  Fool" 


K.  Bruce  Johnson  <  with  the  cigarette)  vice-pres- 
ident and  foreign  manager  of  First  National,  met 
upon  his  Berlin  arrival  by  members  of  the  Defu- 
First  National  producing  force.  Directly  behind 
Mr.  Johnson  is  Ray  Rockett,  supervisor  of  First 
National's  foreign  productions 


Olive  Borden,  who  supplies  all  the 
feminine  appeal  in  "I  irgin  Lips," 
her  first  Columbia  production 


Mary  and  Doug,  vacationing  in  Europe,  visit  Rex 
Ingram  at  his  studio  in  Nice,  where  he  is  to  make 
"The  Three  Passions"  for  United  Artists.  Left  to 
right:  Douglas  Fairbanks,  Rex  Ingram,  Alastair 
Mackintosh,  production  manager  of  the  Ingram 
Studio,  and  Mary  Pickford 


J  u  n  e 


19  2  8 


1833 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


Tie 
JVlirrors 
of 

Filmdom 


4  4  "I  X  AW  IN,"  the  much  discussed  British  picture. 
I  opened  at  the  l  imes  Square  Theatre,  New  York, 
this  week  amid  a  total  absence  of  excitement. 
This,  of  course,  is  the  film  which  has  caused  many  pro- 
tests on  the  ground  that  the  showing  of  it  would  kindle 
old  hatreds  and  revive  the  war  spirit. 

Leaving  aside  for  the  moment  the  question  as  to 
whether  the  picture  ought  to  he  shown,  so  far  as  the  in- 
ternational viewpoint  is  concerned,  and  considering  it 
merely  as  a  motion  picture,  these  observations  occur  to 
us : 

The  outstanding  thing  in  the  production  is  the  per- 
formance given  by  Sybil  Thorndike,  in  the  role  of  Nurse 
Cavell.  Her  work  is  one  of  the  great  impersonations  of 
the  screen. 

The  direction  by  Herbert  Wilcox  is,  on  the  whole,  good, 
though  it  lacks  in  spots  a  full  command  of  tempo.  It  is 
by  far  the  best  work  Mr.  Wilcox  has  done.  The  produc- 
tion values  are  good,  the  only  notable  defect  being  poor 
photography  in  certain  of  the  sequences. 

In  the  selection  of  types;  in  the  titles;  and  in  other 
ways,  Mr.  Wilcox  has  gone  to  great  lengths  to  present  his 
story  as  a  story,  and  not  as  a  document  directed  against 
any  nation. 


repetition  of  last  year.  Exchange  managers  admit  that  this 
condition  exists  in  many  instances. 

As  a  result,  the  majority  of  accounts  will  be  held  over  until 
next  fall,  before  activity  to  any  extent  can  be  expected.  The 
Schine  circuit,  of  course,  will  be  eagerly  sought  by  the  ex- 
change managers  and  salesmen  from  now  on.  This  chain 
numbers  over  125  houses  and  is  the  hi'j  plum  for  the  ex- 
changes. Some  of  the  exchange  managers  are  hoping  to  book 
their  product  with  Schine  within  the  next  month  or  so,  but 
t  h  is  is  rat  her  <  Loubl  ful. 

William  Benton,  of  Saratoga  Springs,  with  a  dozen  or  more 
houses  in  northern  Xew  York,  does  not  plan  to  (dose  with  the 
new  product  within  a  couple  of  months.  William  Snialley.  of 
Cooperstown,  who  has  fifteen  houses  or  so,  is  planning  to  do 

likewise. 

In  so  far  as  prices  are  concerned,  the  exchanges  are  quoting 
an  increase  over  a  year  ago.  They  claim  that  the  quality  of 
the  pictures  is  ahead  of  last  year  and  that  they  are  justified  in 
asking  higher  prices.  The  exhibitors,  in  turn,  say  that  they 
paid  the  peak  last  year  and  then  found  themselves  with  many 
pictures  that  proved  of  no  great  drawing  power.  They  say 
emphatically,  that  they  will  not  pay  any  more  than  a  year  a<_r<>. 
and  some  go  so  far  as  to  say  thai  they  do  not  intend  to  pay 
even  as  much  as  last  season. 


ACCORDING  to  correspondents  of  the  News  in  two  terri- 
tories, the  buying  of  product  for  the  new  season  is  get- 
ting under  way  very  slowly.  St.  Louis  reports  thai  business 
is  not  good,  and  assigns  the  reason  to  lack  of  sufficient  adver- 
tising in  regional  and  national  trade  publications,  in  order  to 
prepare  the  way  for  salesmen.  In  Northern  and  Central  New 
York,  with  Albany  as  the  exchange  center,  exhibitors  are  open 
in  declaring  that  they  will  hold  off  buying  for  weeks  to  come  in 
an  effort  to  force  prices  downward.  Although  practically  all 
of  the  conventions  are  over,  the  exchanges  in  Albany  are  go- 
ing no  further  these  days  than  the  mere  quoting  of  prices,  and 
are  frank  in  admitting  thai  they  do  not  expect,  the  buying 
season  to  get  under  way,  even  with  the  big  fellows,  within 
sixty  days  or  more.  Many  of  the  exchanges  do  not  plan  to 
send  their  salesmen  into  the  smaller  towns  much  before 
( >ctober. 

The  situation,  in  so  far  as  the  theatres  which  book  from  the 
Albany  exchanges,  is  a  peculiar  one  this  spring,  [n  the  lirst 
place,  many  of  these  theatres,  holding  off  for  several  weeks 
last  year,  then  bought  to  the  extent  that  they  absolutely 
loaded  up  with  pictures,  and  now  find  themselves  with  more 
on  hand  than  they  can  consume.  This  means  that  these  thea- 
tres will  be  playing  last  season's  product  for  two  or  three 
months  to  come,  and  also  that  the  exhibitors  will  not  buy  to 
the  exteul  of  a  year  ago.  and  precipitate  themselves  into  a 


OUR  Paris  correspondent,  L.  C  Moen.  cables  that 
Louis  INalpas  has  resigned  as  managing  director  of 
Cineromans,  the  company  controlled  b\  Jean  Sapenc. 
and  will  start  his  own  production  organization.  The 
separation  is  described  as  a  friendly  disagreement  over 
policy. 

M.  INalpas  will  announce  important  plan-  Boon.  Dur- 
ing his  six  years'  association  with  Sapenc.  M.  Nalpas  made, 
among  other  pictures,  "Les  Miserables." 

The  same  correspondent  reports  that  the  world  picture 
rights  to  the  Olympic  games  have  been  sold  to  Luce,  the 
Italian  state  film  monopoly.  American  newsreel  com- 
panies are  negotiating  for  the  rights  here,  and  Mussolini's 
friendliness  to  the  American  BCreen  makes  a  successful 
outcome  likely. 


FOR  the  first  time  in  the  history  of  the  Capitol  Theatre, 
New  York,  a  two-reel  comedy  will  be  presented  as  a 
regular  feature  of  the  weekly  program.  The  producl  will  be 
selected  from  the  Hal  Roach  output  for  M-G-M, 

This  announcement  is  of  importance  because  it  means  the 
restoring  of  the  short  length  comedy  to  Broadway,  first-run, 
where  it  has  been  crowded  out  by  the  overplus  of  presenta- 
tion stuff. 


June  2,  1928  Motion  Picture  News  /"<>/.  XX  Ml  I,  No.  22 

Published  weekly  by  Motion  Picture  Ncivs,  Inc.  Founded  in  September,  1913.  Publication  Office,  729  Seventh  Ave.,  New 
York,  N.  Y '.;  Editorial  and  General  Offices,  729  Seventh  Ave.,  Nciv  York  City;  Branch  Offices,  845  5".  Wabash  Ave.,  Chicago, 
III.;  Room  616  Security  Bldg.,  Hollywood,  California.  William  A.  Johnston,  president;  Kenneth  M.  Goode,  vice-president 
William  A.  Johnston,  editor;  Oscar  Cooper,  managing  editor;  Raymond  E.  Gallagher,  advertising  manager;  Paul  M.  Abbott, 
manager  of  accessory  advertising;  L.  H.  Mason,  Chicago  representative ;  William  M cCormack,  Los  Angeles  representative. 
Subscription  price,  $3.00  per  year,  postpaid  in  United  States,  Mexico,  Hawaii.  Porto  Rica,  Philippine  Islands  and  some  other 
countries.  Canada,  $5.00;  Foreign,  $10.00.  Copyright,  1928,  by  Motion  Picture  News,  Inc.,  in  United  States  and  Great  Britain. 
Title  registered  in  the  United  States  Patent  Office  and  foreign  countries.  Western  Union  cable  address  is  "Pickncws."  New  York. 
Entered  as  second-class  matter  at  the  Post  Office.  New  York,  N.  Y '.,  April  22,  1926.  under  the  Act  of  March  3,  1870. 


1836 


Motion    Picture  News 


Walsh  Resolution  for  U.  S.  Probe 
Fails  of  Adoption 

WHEN  Congress  adjourned  this  week,  no  action  had  been  taken  by 
the  Senate  on  the  resolution  introduced  by  Senator  Thomas  J. 
Walsh  of  Montana  which  sought  an  investigation  of  the  Film 
Boards  of  Trade,  the  Government's  probe  of  the  industry  and  the  Federal 
Trade  Commission's  action  in  the  Paramount  case. 

Senator  Walsh  had  sought  to  have  the  Judiciary  Committee  of  the 
Senate  inquire  into  the  investigations  which  have  been  conducted  by  the 
Department  of  Justice  in  relation  to  the  Film  Boards  of  Trade  and  the 
Trade  Commission  with  reference  to  Paramount.  He  sought  to  determine 
what  progress  had  been  made  and  with  what  diligence  any  alleged  illegal 
practices  uncovered  may  have  been  prosecuted. 


Trade  Commission  Ready 
to  Enforce  Code 

Believed  Second  Trade  Practice  Conference  Will  Be 

Asked  by  Industry 


THE  Code  of  Ethics  announced  for  the 
industry  by  the  Federal  Trade  Com- 
mission, and  printed  elsewhere  in 
this  issue,  will  be  enforced  by  that  govern- 
mental body.  This  refers  to  resolutions 
unanimously  endorsed  by  all  groups  at  the 
recent  Trade  Practice  Conference. 

Respondents  in  such  cases  brought  here- 
after will  be  required  to  show  that  acts 
complained  of  were  not  in  violation  of  the 
rules  laid  down  by  the  industry  itself. 

The  manner  in  which  the  rules  are  com- 
plied with  will  be  checked  up  by  the  Com- 
mission through  various  sources  in  the  in- 
dustry, including  the  delegates  to  the  Trade 


Practice  Conference.  Upon  these  reports 
and  demands  of  the  industry  itself  will  be 
based  any  decision  as  to  a  second  confer- 
ence, but  it  is  believed,  that  a  slecond 
conference  will  be  asked  by  the  industry 
within  a  few  months. 

Companies  objecting  to  any  of  the  regu- 
lations can  secure  modification  only  by  ac- 
tion of  the  industry  itself,  since  the  resolu- 
tions comprising  the  code  were  adopted 
unanimously  by  all  groups,  and,  therefore, 
no  company  can  contend  that  any  particu- 
lar rule  was  adopted  without  sanction  of 
the  group  of  which  it  is  a  member. 


Service  Not  Compulsory 

Rejection  of  Non-Theatrical  Resolution  Does  Not  Mean 
That  Exchanges  Must  Serve  Them 


THE  condition  with  regard  to  service 
to  non-theatricals  remains  the  same 
as  before  despite  the  findings  of  the 
Trade  Commission,  in  that  it  will  not  be 
compulsory  for  exchanges  to  serve  the  non- 
theatricals.  The  rejection  by  the  Commis- 
sion of  the  resolution  would  simply  seem  to 
attest  that  that  body  declines  to  sanction 
a  resolution  which  it  is  feared  might  be  in- 
terpreted as  being  in  restraint  of  trade. 


Pooling  Denied  by 
Carl  Laemmle 

i  4  f~T\  HERE  is  not  one  word  of 
truth  in  the  story  published 
about  Universal  pooling  with 
any  other  company  or  companies," 
stated  Carl  Laemmle  on  his  arrival  in 
New  York  several  days  ago  after  some 
time  spent  in  Louisville,  Ky. 

"Such  a  thing  has  not  even  been 
discussed  nor  considered,"  stated  the 
Universal  president. 


The  Commission,  "although  fully  in  sym- 
pathy with  the  predicament  of  exhibitors 
subjected  to  non-theatrical  competition," 
is  bound  by  the  law,  and  consequently 
could  not  accept  the  resolution. 

It  is  said  that  the  Commission  has  no 
power  to  compel  a  company  to  sell  to  non- 
theatricals,  as  the  Supreme  Court  has  held 
that  a  company  may  refuse  to  sell  a  man 
for  some  unwarranted  reason,  but  if  two 
companies  refuse  to  sell  that  man,  for  no 
better  reason,  it  savors  of  restraint  of 
trade  and  boycott.  Thus,  it  is  held  that  if 
any  resolution  is  effected  that  non-the- 
atrical accounts  should  be  refused  it  would 
immediately  become  an  agreement  in  re- 
straint of  trade. 

It  is  explained  to  individual  exchanges 
that  they  may  refuse  to  sell  non-theatricals 
if  they  so  desire,  but  they  must  not  get  to- 
gether and  reach  an  agreement  with  other 
exchanges.  It  is  even  pointed  out  that  a 
decision  as  to  conspiracy  in  restraint  of 
trade  often  is  based  upon  the  result  of  the 
acts  of  a  number  of  individuals,  rather 
than  proof  of  any  agreement  among  them. 


In  the  event  that  all  exchanges  in  a  city 
individually  refused  to  sell  a  non-theatrical 
account,  they  would  be  required,  in  the 
event  of  a  suit,  to  show  conclusively  that 
their  actions  were  not  related.  This,  it  is 
held,  would  be  a  difficult  thing  to  prove. 

The  result  of  the  rejection  of  the  reso- 
lution by  the  Commission  leaves  the  non- 
theatrical  situation  exactly  as  it  has  been 
in  the  past. 


Eberson     to  Collaborate 
With  English  Architects 

Having  been  invited  to  collaborate  with 
a  group  of  English  architects  in  the  plan- 
ning of  several  atmospheric  theatres  in 
London  and  the  provinces,  John  Eberson, 
theatre  architect  of  New  York,  sailed  on 
the  Leviathan  last  Saturday,  May  26.  He 
is  bound  for  London. 


"Caught  in  the  Fog"  New 
Title  of  Warner  Picture 

A  new  and  definite  title  for  the  Warner 
Bros,  picture  titled  "Fools  in  the  Fog" 
has  been  selected.  It  is  "Caught  in  the 
Fog. ' '  Editing  of  the  production  is  now 
complete. 


Fischer  Joins  Columbia  in 
Sales  Capacity 

A.  H.  Fischer  has  joined  Columbia  Pic- 
tures in  a  sales  capacity.  His  first  assign- 
ment will  be  the  opening  of  the  company's 
new  exchange  in  St.  Louis,  which  will  have 
jurisdiction  over  Eastern  Missouri  and 
Southern  Illinois. 


Internal    Discord  in 
Sapiro  Organization 

AT  a  meeting  of  the  Board  of  Di- 
rectors of  the  Independent  Mo- 
tion Picture  Exhibitors  Associa- 
tion May  30,  Elias  Mayer  of  the  firm 
of  Mayer  &  Schneider  was  removed 
from  the  committee  on  the  purchase 
of  film.  Harry  Brandt  was  elected  to 
fill  the  vacancy. 

At  the  same  meeting  President  Sa- 
piro was  instructed  and  authorized  by 
the  Board  of  Directors  to  begin  legal 
action  against  the  Mayer  &  Schneider 
Theatres  Corporation  to  collect  money 
due  the  Association.  This  action  was 
taken  when  it  was  reported  to  the 
Board  that  none  of  the  Mayer  & 
Schneider  theatres  have  paid  into  the 
Association  any  of  the  sums  due  in 
the  form  of  dues  since  they  became 
members. 

It  was  reported  to  the  Directors  that 
the  Mayer  &  Schneider  theatres  were 
the  only  absolute  delinquents. 

While  Mr.  Mayer  was  removed  from 
the  Film  Purchase  Committee,  and 
while  legal  action  will  be  begun  against 
the  theatres  with  which  he  is  con- 
nected, these  actions  will  not  affect 
the  membership  of  the  Mayer  & 
Schneider  theatres  in  the  Independent 
Motion  Pictures  Exhibitors  Associa- 
tion. As  was  stated  at  the  meeting, 
they  will  be  kept  in  the  Associaion  "for 
their  own  good." 

At  the  same  meeting  Isaac  Katz  was 
elected  a  director,  to  fill  a  vacancy. 


/  u  »  c  2 


19  28 


1837 


Commission  Ready  With  Code 

of  Industry  Ethics 

Disapproves  Block  Booking  and  Non-Theatrical  Ban,  But 
Commends  Majority  of  Conference  Resolutions 


THE  Federal  Trade  Commission  has 
handed  down  its  findings  on  the 
resolutions  adopted  at  the  Trade 
Practice  Conference  held  in  New  York  last 
Octoher.  The  complete  report  of  the  con- 
ference and  the  recommendations  of  the 
Commission  are  being  sent  to  the  industry. 
Its  content,  however,  on  the  important  sub- 
jects under  discussion,  has  been  revealed. 

The  Commission  approved  a  large  num- 
ber of  the  rules  adopted  at  the  Conference, 
accepted  a  number  of  others  as  "ex- 
pressions of  the  trade,"  disapproved  en- 
tirely the  resolution  regarding  the  sale  of 
lilin  to  non-theatricals  and  held  in  abeyance 
many  others  because  the  industry  could 
not  come  to  any  agreement  regarding  them. 

The  Commission  held  as  "illegal  and 
restraint  of  trade,"  Exhibitor  Resolution 
No.  1,  which  sought  to  ban  service  to  non- 
theatricals.  Block  booking  was  also  held 
illegal,  and  Abraham  F.  Myers,  Federal 
Trade  Commissioner  who  conducted  the 
Trade  Practice  Conference,  has  recom- 
mended that  the  Commission  proceed  at 
once  against  every  distributor  selling  in 
groups. 

Code  Divided  Into  4  Sections 

The  Code  of  Ethics  on  which  the  Federal 
Trade  Commission  reports,  is  divided  into 
four  sections  as  follows:  Group  1  includes 
resolutions  accepted  and  approved  by  the 
Federal  Trade  Commission;  Group  2,  those 
received  and  accepted  by  the  Commission 
as  expressions  of  the  trade;  Group  3,  em- 
bracing one  resolution  on  non-theatricals, 
which  is  disapproved;  and  Group  4,  includ- 
ing resolutions  held  in  abeyance  without 
further  action  by  the  commission  as  the 
sharp  division  of  the  vote  at  the  Trade 
Practice  Conference  indicates  a  hopeless 
lack  of  agreement  among  the  different 
branches  of  the  industry. 

M.  Markham  Flannery,  director  of  trade 
practice  conferences,  has  recommended  to 
the  Federal  Trade  Commission  a  trial 
period  of  six  to  twelve  months  to  observe 
workings  of  the  results  of  the  Trade  Prac- 
tice Conference  and  adherence  to  the  code 
of  ethics. 

Holds  Block  Booking  Unlaivful 

Attached  to  the  report  which  is  being 
sent  to  the  industry  by  the  Trade  Com- 
mission is  a  statement  by  Commissioner 
Abram  F.  Myers,  in  which  he  recommends 
that  those  resolutions  adopted  at  the  con- 
ference regarding  block  booking  of  motion 
pictures  be  not  accepted.  He  holds  that 
the  conference  did  not  result  in  an  agree- 
ment coinciding  with  the  Commissioner's 
views  on  block  booking,  and  that  a  pledge 
made  by  the  distributors,  which  cannot  be 
regarded  as  a  formal  resolution  of  the  con- 
ference, and  which  modifies  the  block  book- 
ing practice  in  eertain  particulars,  cannot 
be  accepted  as  a  compliance  with  the  Com- 


mission's order  to  Paramount  regarding 
block  booking. 

"The  position  of  the  Commission  in  that 
case,  as  I  understand  it,"  reports  Com- 
missioner Myers,  "is  that  block  booking 
is,  in  and  of  itself,  unlawful.  That  being 
true,  no  resolution  which  recognizes  the 
legality  or  propriety  of  the  practice  and 
contemplates  its  continued  observance  by 
the  distributors  can  be  accepted  as  a  com- 
pliance with  the  order  and  as  dispensing 
with  the  necessity  for  proceedings  against 
the  other  distributors  emploving  the  prac- 
tice." 

Commissioner  Meyers  recommended  that 
the  Commission  proceed  against  other  large 
distributors  practicing  block  booking. 

The  Commission  took  no  action  on  reso- 
lutions dealing  with  producer  ownership  of 
theatres  or  bookings,  on  the  ground  that 
the  sharp  division  of  the  vote  by  which 
they  were  accepted  indicates  a  total  lack 
of  agreement  as  between  the  opposing 
branches  of  the  industry.  These  resolu- 
tions condemned  the  acquisition  of  theatres 
by  a  producer  or  distributor  with  the  in- 
tent or  affect  of  intimidating  or  coercing 
an  exhibitor,  to  lease  the  films  of  the  pro- 
ducer or  distributor  or  surrender  his  thea- 
tre holdings;  declared  the  allocation,  leas- 
ing or  licensing  of  films  to  any  group  of 
exhibitors  without  affording  all  competing 
exhibitors  an  opportunity  to  bid  for  such 
films;  holding  that  the  granting  of  protec- 
tion with  the  leasing  of  a  film  over  a  thea- 
tre' which  is  not  in  competition  with  the 
theatre  so  protected  is  an  unfair  trade 
practice;  and  also  declaring  an  unfair 
trade  practice  the  refusal  of  a  distributor 
to  lease  a  picture  to  an  exhibitor 
for  exhibition  within  a  reasonable  time 
after  its  prior  run. 

The  Commission  approved  and  accepted 
resolutions  calling  for  the  revision  of  the 
standard  contract  and  of  the  arbitration 
rules,  and  declared  the  use  of  a  standard 
uniform  contract  providing  for  arbitration 
is  a  fair  trade  practice. 

Rules  Adopted 

As  a  result  of  the  Commission's  action 


One  Film  Buyer  Urged 
for  Oklahoma  T.  O. 

AT  the  regional  meeting  of  the 
motion  picture  theatre  owners  of 
Oklahoma,  held  in  Tulsa,  Okla.. 
this  week,  resolutions  were  adopted 
recommending  theatre  owners  to  buy 
foreign  film  subjects  for  screening  and 
to  refuse  to  sign  clause  one  of  the 
new  standard  contract  because  they 
allege  it  is  an  unfair  trade  practice. 
The  Oklahoma  showmen  also  urged 
that  one  authority  be  developed  to  buy 
all  films  for  individual  theatre  owners 
in  Oklahoma. 


the  following  rules  will  become  the  regula- 
tions by  which  the  industry  is  to  operate: 

Rule  1,  whereas  the  motion  picture  in- 
dustry recognizes  that  commercial  arbitra- 
tion promotes  good  will,  economy  and  bet- 
ter standards  of  business,  and  is  endeavor- 
ing to  develop  in  the  most  complete  way 
possible  a  system  of  arbitration  for  the 
settlement  of  disputes  between  distributors 
and  exhibitors  which  will  be  both  fair  to 
all  and  speedily  expedient;  and 

Whereas  it  is  the  desire  of  all  branches 
of  the  industry  to  use  a  uniform  exhibi- 
tion contract,  both  to  standardize  its  con- 
tractual relations  and  to  provide  for  such 
arbitration;  and 

Whereas  it  is  the  further  desire  of  all 
branches  of  the  industry  that  the  standard 
exhibition  contract  so  providing  for  each 
system  of  arbitration  shall  be  fair  as  pos- 
sible at  this  time  and  shall  be  changed  or 
modified  as  from  time  to  time  experience 
may  demonstrate  that  it  should  be  changed, 
and  the  further  desire  that  the  present  pro- 
visions of  such  contract  and  all  future 
changes  or  modifications  herein  shall  them- 
selves be  subject  to  arbitration,  and  the 
further  desire  that  the  rules  and  regula- 
tions for  the  arbitration  of  all  disputes 
arising  under  such  contract  shall  be  as  fair 
as  possible  at  this  time  and  shall  be 
changed  or  modified  from  time  to  time  by 
arbitration,  as  experience  may  demonstrate 
and  warrant  that  they  should  be;  and 

AVhereas  it  is  believed  that  changes  can 
be  effected  in  such  standard  exhibition  con- 
tract to  improve  the  same;  Now,  therefore, 
be  i  t 

Resolved,  (1)  That  to  carry  out  the  pur- 
poses of  this  resolution  and  the  desire  of 
all  branches  of  the  industry  to  promote 
fair  arbitration  and  contractual  relations, 
a  committee  of  six  shall  be  immediately 
designated,   consisting  of  three  members 
chosen  by  the  unaffiliated  exhibitor  dele- 
gates here  assembled  and  three  member- 
chosen  by  the  producer-distributor  dele- 
gates lure  assembled;  that  three  affiliated 
exhibitor  delegates  without  right  to  vote 
may  participate  in  the  work  of  this  com- 
mittee; that  such  committee  shall  imme- 
diately institute  a  study  of  the  provision- 
of  such  standard  exhibition  contract  and 
the  rules  for  the  arbitration  provided  for 
there,  and  develop  improvement  in  such 
contract  and  in  such  rules  for  arbitration, 
and  develop  a  plan  for  the  further  opera- 
tion of  arbitration.    In  the  event  the  ex- 
hibitor members  and  producer-distributor 
members  of  said  committee  are  unable  to 
agree,   a   seventh  member1  of  such  com- 
mittee shall  be  designated,  such  seventh 
member  to  be  chosen  unanimously  by  tin- 
six  members,  and  if  such  six  members  can 
not  unanimously  agree  on  such  seventh 
member,   then   tho  Chief  Justice  of  the 
Supreme  Court  of  the  United  States  shall 
(Continued  on  following  farie) 


1838 


Mot  i  o  n    P  ic  t  a  r  e 


N  e  w  s 


Commission  Ready  With  Code  of  Ethics 


R.  H.  Cochrane  Declares  Findings 
Benefit  General  Situation 

WITH  regard  to  the  publication  of  the  findings  of  the  Federal  Trade 
Practice  Parley,  R.  H.  Cochrane,  chairman  of  the  Distributors 
Division  of  the  Trade  Practice  Conference  and  Joint  Chairman 
of  the  Contract  Committee,  which  met  early  this  spring  in  Chicago,  gave 
out  the  following  statement  yesterday  from  the  general  offices  of  the  Uni- 
versal Pictures  Corporation,  of  which  he  is  Vice  President: 

"The  report  approves  most  of  the  trade  practices  suggested  by  the 
conference  and  in  doing  so  benefits  the  general  situation.  It  is  disappoint- 
ing that  the  report  does  not  approve  the  distributors'  declaration  of  pur- 
poses relative  to  block  booking  because  such  modifications  as  are  proposed 
and  as  are  now  actually  in  practice  under  the  new  contract  really  eliminate 
those  features  of  block  booking  to  which  objection  has  been  made  in  the 
past.  I  hope  Mr.  Flannery's  recommendation  of  a  six  months  or  twelve 
months  trial  period  will  be  adopted,  because  I  am  confident  that  when  the 
new  contract  is  in  general  force  and  is  understood  by  both  exhibitors  and 
distributors  it  will  prove  satisfactory  to  everyone." 


Delivers  Findings 

on  Last  October's 

N.  Y.  Conference 

he  asked  by  such  committee  to  appoint  its 
seventh  member. 

Contract  Resolution 

(2)  That  after  such  adoption  of  such 
modified  standard  exhibition  contract  and 
such  modified  rules  of  arbitration,  it  shall 
hr  I  he  further  purpose  of  such  committee 
to  have  periodical  considerations  of  both 
said  contract  and  rules  of  arbitration  at 
consistent  periods,  under  the  plan  there- 
fore which  said  committee  shall  develop  to 
consider  whether  changes  in  such  standard 
exhibition  contract  and  arbitration  rules 
are  warranted  by  experience,  and  at  such 
periodical  deliberations  the  seventh  mem- 
ber may  be  called  in  for  decisions. 

(3)  It  is  understood  that  such  amended 
standard  exhibition  contract  and  amended 
rules  of  arbitration  shall  be  ready  for  use 
for  the  season  1928-29;  Be  it  further 

Resolved,  That  the  use  of  a  standard  uni- 
form contract  providing  for  arbitration 
both  of  disputes  arising  out  of  said  con- 
tract and  of  the  provisions  of  the  contract 
itself,  is  a  fair  trade  practice. 

Hide  2,  Resolved,  That  the  insertion  of 
.commercial  advertising,  for  which  com- 
pensation is  received,  in  motion  picture 
productions  leased  to  exhibitors  as  enter- 
tainment is  unfair  trade  practice. 

Rule  3,  Resolved,  That  the  substitution 
by  a  producer  or  distributor  for  any  photo- 
play contracted  for  by  any  exhibitor,  as  the 
photoplay  of  a  specified  star  or  of  a  speci- 
fied director,  or  as  based  upon  a  specified 
story,  book,  or  play,  of  any  photoplay  in 
w  hich  such  specified  star  does  not  appear, 
or  which  has  not  been  directed  by  such  speci- 
fied director,  or  which  is  not  based  upon  such 
specified  story,  book,  or  play,  as  the  case 
may  be,  unless  with  the  consent  of  the  ex- 
hibitor, is  an  unfair  trade  practice. 

Rule  4,  Resolved,  That  the  requirement 
by  any  distributor  that  an  exhibitor  as  a 
condition  of  being  permitted  to  purchase 
any  picture  of  such  distributor  shall  also 
purchase  pictures  of  another  distributor, 
is  an  unfair  trade  practice. 

Rule  5,  Whereas  the  use  of  misleading  or 
salacious  advertising  is  recognized  as  an 
evil,  and 

Whereas  the  distributors  of  motion  pic- 
tures represented  in  the  membership  of  the 
film  boards  of  trade  themselves  will  not 
use  misleading  or  salacious  advertising  in 
connection  with  their  product: 

Resolved,  That  it  is  a  fair  trade  prac- 
tice to  use  their  best  efforts  to  discourage 
others  in  the  industry  from  using  mislead- 
ing or  salacious  advertising. 

"Bicycling"   Held  Unfair 

Rule  (i,  The  purchasing  of  photoplays 
for  a  specific  theatre,  which  photoplays  are 
also  used  in  other  theatres  uncontracted 
for,  commonly  known  as  "bicycling,"  is  an 
unfair  trade  practice. 

Rule  7,  Deliberately  returning  a  print 


late,  thus  securing  additional  exhibition 
time  without  payment  of  the  rental  there- 
for, or  by  reason  of  such  delay  making  it 
impossible  to  ship  such  print  to  the  next 
exhibitor  who  lias  it  booked,  is  an  unfair 
trade  practice. 

Rule  8,  Resolved,  that  the  giving  of  any 
gratuity,  either  by  an  exhibitor  to  a  sales- 
man or  a  salesman  to  an  exhibitor,  in  ex- 
change for  advantages  not  otherwise  pro- 
curable between  buyer  and  seller,  either  in 
relation  in  the  sale  or  booking  of  motion 
pictures,  is  an  unfair  trade  practice. 

Rule  9,  Resolved,  That  the  use  of  a 
signed  application  for  a  contract  by  an  ex- 
hibitor, and  the  showing  of  the  reitital 
prices  thereon,  either  by  a  distributor  or 
another  exhibitor  for  the  purpose  of  se- 
curing' higher  rental  prices,  or  by  an  ex- 
hibitor to  a  distributor  other  than  to  whom 
such  application  is  addressed,  for  the  pur- 
pose, of  securing  a  reduction  of  reintal 
prices,  is  an  unfair  trade  practice. 

Rule  10,  Resolved,  That  the  practice  of 
contracting  for  pictures  for  one  theatre 
and  using  service  at  an  entirely  different 
theatre  than  the  one  specified  in  the  con- 
tract is  an  unfair  trade  practice. 

Rule  11,  Resolved,  That  failure  on  the 
part  of  the  exhibitor  to  promptly  report 
correctly  the  results  of  percentage  book- 
ings is  an  unfair  trade  practice. 

Rule  12,  Resolved,  That  any  agreement 
among  competing  exhibitors,  to  allocate 
among  themselves  the  motion  pictures  of 
distributors,  thereby  eliminating  competi- 
tion in  the  rental  of  such  motion  pictures, 
is  an  unfair  trade  practice. 

Rule  IX,  Resolved,  That  any  agreement 
among  distributors  to  prevent  any  exhibi- 
tor from  contracting  for  the  motion  pic- 
tures of  such  distributors,  or  to  exact  from 
such  exhibitor  a  higher  rental  for  the  mo- 
tion pictures  of  such  distributors  than 
could  otherwise  be  obtained  in  open  com- 
petition, is  an  unfair  trade  practice. 

Rule  14,  Resolved,  That  the  using  of 
buying  power  for  the  purchase  of  more 
photoplays  than  an  exhibitor  can  consume, 
in  order"  to  deprive  a  competing  exhibitor 
of  the  opportunity  of  purchasing  his  sup- 
ply  of  photoplays,  whether  it  be  an  attempt 


to  corner  the  market  against  such  com- 
peting exhibitor  or  whether  it  be  with  the 
thought  of  forcing  a  competing  exhibitor 
out  of  business,  or  the  compelling  of  such 
competing  exhibitor,  to  sell  his 'theatre,  is  an 
unfair  trade  practice. 

Rule  15,  Whereas  the  following  rule  or 
regulation  has  been  adopted  by  all  the 
members  of  the  Motion  Picture  Producers 
and  Distributors  of  America,  Inc.: 

"Xo  member  shall  directly  or  indirectly 
or  through  the  instrumentality  of  any  offi- 
cer, employee,  agent,  representative,  or 
servant  of  such  member,  or  otherwise  offer 
or  cause  to  be  offered  any  money  induce- 
ment or  advantage  of  any  kind  to  any  actor, 
director,  or  employee  of  any  other  producer 
or  distributor  in  an  effort  to  persuade  or 
induce  such  actor,  director,  or  employee-  to 
become  dissatisfied  with  such  employment 
and  to  breach  any  contract  between  such 
actor,  director,  or  employee  and  any  other 
producer  or  distributor;" 

Resolved,  That  such  a  rule  is  a  fair  trade 
practice. 

Expressions  of  the  Trade 

The  following  rules  were  accepted  by  the 
Commission  as  expressions  of  the  trade: 

Rule  16,  Whereas  the  Motion  Picture 
Producers  and  Distributors  of  America, 
Inc.,  has  allied  itself  with  the  International 
Advertising  Association,  the  National  As- 
sociation of  Credit  Men,  the  American 
Bankers'  Association^  and  the  National 
Better  Business  Bureau,  to  prevent  fraudu- 
lent activities:   Now  therefore  be  it 

Resolved,  That  the  proper  educational 
work  of  the  Motion  Picture  Producers  and 
Distributors  of  America,  Inc.,  in  co-opera- 
tion with  such  other  organizations,  with  re- 
spect to  any  attempted  fraudulent  enter- 
prises relating  to  motion  pictures,  to  the 
end  that  the  public  may  not  be  defrauded 
by  fake  motion  picture  scenario  schools,  or 
other  dishonest  enterprises  which  trade  on 
the  public's  ambition  to  become  a  part  of 
the  motion  picture  industry,  is  a  fair  trade 
practice. 

Rule  17.  Whereas,  it  is  a  trade  practice 
(Continued  on  Page  1891) 


]  II  II  (• 


1  9  2  8 


18.W 


The  Voice  of  the  Screen 

News  and  Comment  on  All  Phases  of  "Sound"  Pictures 


Specialized  Attention 

FOR  two  years,  Motion 
Picture  News  has  de- 
voted special  attention 
to  sound  pictures  and  their 
rise  to  a  place  of  command- 
ing importance  in  the  in- 
dustry. 

Writing  from  the  Coast 
more  than  a  year  ago, 
William  A.  Johnston  pre- 
dicted that  the  whole  pic- 
ture business  would  be 
revolutionized  by  the  talk- 
ing and  sound  devices. 

Motion  Picture  News  has 
not  suddenly  "discovered" 
the  importance  of  sound 
films. 

Announcements  recently 
made  by  leading  companies 
of  the  signing  of  contracts 
for  sound  production  and 
reproduction  come  as  a 
natural  development  in  the 
situation. 

Motion  Picture  News 
will  continue,  as  before,  to 
keep  exhibitors  informed 
on  this  highly  important 
subject.  We  group  news 
items  and  discussions  under 
the  heading,  "The  Voice  of 
the  Screen",  which,  again, 
is  a  natural  development  of 
the  specialized  attention 
which  The  News  has  given 
to  sound  pictures  for  two 
\  ears. 


Leatrice  Joy  Preparing  for 
"Talkie"  Pictures 

Hollywood,  May  26. — Leatrice  -Joy,  said 
to  have  had  considerable  legitimate  stage 
experience  prior  to  her  advent  on  the 
screen  as  a  DeMille  star,  is  one,  among 
the  established  list  of  film  stars,  who  real- 
izes the  ever  growing  importance  of  a  good 
speaking  voice.  and  although  recent 
■"talkie"  tests  have  rated  her  "one  hun- 
dred per  cent,"  Leatrice  ha-  decided  to  go 
even  further,  and  on  account  of  the  im- 
(Contin)tcd  on  page  1887) 


Officials   Give  Views  on 
Standardization 

Statements  Issued  by  Photo  phone  and  Western  Electric 
on  Interchangeability  of  Sound  Systems 


PHOTOPHONE  theatre  projection 
equipment  is  standardized  with  Vita- 
phone,  Movietone  and  Firnatonc,  in 
that  films  made  by  the  Western  Electric  or 
Photophone  process  may  be  operated  on  all 
these  machines  interchangeably,  according 
to  a  statement  issued  by  Elmer  E.  Bucher, 
vice-president  of  the  RCA  Photophone, 
Inc. 

Interchangeahility  was  termed  conjec- 
tural by  J.  E.  Otterson,  president  of  Elec- 
trical Research  Products,  subsidiary  of 
Western  Electric. 

Amplifying  his  statement,  Mr.  Bucher 
said: 

Research  Products  Co.  have  interchanged 
drawings  and  sketches  covering  the  dimen- 
sions of  their  respective  talking  movie  sys- 
tems, with  the  view  of  obtaining  standard- 
ization so  that  the  films  produced  by  the 
Western  Electric  Co.  or  the  Photophone 
Process  could  be  reproduced  on  the  same 
machine. 

"Further,  Movietone  engineers  have  been 
at  the  studios  of  the  Photophone  Co.  and 
have  reproduced  their  films  with  perfect 
success  on  the  Photophone  theatres  repro- 
ducing equipment.  Likewise,  engineers  of 
the  Photophone  Co.  and  of  the  General 
Electric  Co.  have  been  at  the  Fox  Movie- 
tone studios,  where  they  have  played  films 
made  by  the  Photophone  process  on  the 
Movietone  reproducer  with  success. 

"The  Photophone  method  of  sound  re- 
cording and  the  Movietone  method  of  sound 
recording  are  not  the  same,  but,  neverthe- 
less in  either  system  the  sound  is  recorded 
alongside  the  picture  and  at  the  same  dis- 
tance from  the  point  where  the  picture  is 
reproduced.  Further,  the  aperture  dimen- 
sions for  the  sound  track  are  identical. 


"There  is  utterly  no  difficulty  in  getting 
proper  operation  from  sound  films  recorded 
by  either  Western  Electric  or  by  Photo- 
phone process." 

The  statement  of  Mr.  Otterson  follows; 

"The  Western  Electric  system  of  talking 
pictures  used  in  the  theatre  equipment  was 
especially  designed  by  the  Bell  Telephone 
Laboratories  to  project  sound  from  films  or 
discs,  which  have  been  recorded  by  our 
own  laboratory  methods.  We  have  been 
concentrating  on  the  perfection  of  this  sys- 
tem of  recording  and  reproducing  which  is 
now  in  successful  use  in  .'$00  theatres,  and 
which  has  had  nearly  two  years  of  success- 
ful commercial  demonstation. 

"We  have  had  no  occasion  to  either  try 
other  types  of  sound  films  on  our  projec- 
tors or  to  adapt  our  own  records  and  films 
to  use  on  other  machines.  Why  should  we? 
Although  other  makes  of  machines  and 
films  have  been  given  public  demonstration 
from  time  to  time,  so  far  as  we  know,  not 
one  of  them  is  in  commercial  use  in  any 
theatre  nor  even  for  sale  today.  The  ques- 
tion, therfore,  as  to  how  Western  Electric 
sound  projectors  and  films  are  going  to 
work  with  others  which  are  yet  to  be  de- 
veloped is  purely  one  of  conjecture. 


"The  problem 
facing  today  is  to 
ment    for  the 
equipment  for  tin 
meet   the  demand 

upon  us.  Howeve 
our  already  large 
and  I  anticipate 
meet   readily  this 
production  to  the 
customers  all  over 


which  this  company  is 
produce  recording  eq  nip- 
studios    and  projecting 
!  theatres  fast  enough  to 
s  which  are  being  made 
r,  we  are  busy  increasing 
manufacturing  facilities, 
that  we  shall  be  able  to 
problem  of  large  scale 
entire  satisfaction  of  our 
•  the  United  States." 


Paramount  News  With  Sound; 
Other  "Talkie"  Developments 


TIIOrtiH  Paramount  ha-  maintained 
strict  secrecy  as  regards  its  plans 
tor  the  development  of  its  talking 
picture  department,  it  wa-  learned  thi> 
week  that  the  Paramount  News  Reel  will 
embroider  its  scenic  shots  with  sound  ac- 
companiment. It  is  also  expected  that 
Paramount  will  shortly  announce  that 
sound  accompaniment  will  be  used  in  con- 
nection with  many  of  the  Paramount  fea- 
ture   length    pictures    already  produced. 


some  of  which  are  now  on  exhibition. 

In  the  latter  connection  it  is  practically 
assured  that  the  productions,  "The  Wed- 
ding March,"  "Abie's  Irish  Hose,"  and 
other  pictures  of  that  calibre  will,  when 
generally  released,  have  sound  accompani- 
ment. 

It    has   been   decided,   according   to  re- 
liable sources  of  information,  that  "Abie" 
will    be    taken    out    of    the  Forty-fourth 
(Continued  on  page  1887) 


1840 


M  o  t  io  n    P  i  ("  t  u  r  e 


News 


Newspaper  Reactions  on  Talking  Pictures 


Prominent  Critics 

View  Subject  from 

Various  Angles 

rP  HE  New  York  Sun  recently  devoted  a 
*  lengthy  editorial  on  "Talk  With  Pic- 
tures," stressing  the  point  that  this  new 
form  of  entertainment  "means  a  revolu- 
tion of  the  industry  for  it  necessitates 
training  entire  companies  of  players  rea- 
sonably proficient  in  the  art  of  elocution 
as  well  as  pantomime,  who,  in  addition  to 
being  physically  fitted  to  the  roles  they 
take,  have  voices  that  meet  the  require- 
ments of  the  dialogue  they  must  utter.  .  . 
"In  motion  pictures  there  are  many  sound 
actors  and  actresses  whose  schooling  in- 
cluded voice  culture  .  .  .  but  there  are 
many  players  who  have  grown  up  in  the 
studios.  .  . .  some  unquestionably  can 
adapt  themselves — some  whose  voices  do 
not  match  the  necessities  of  the  stage  will 
have  a  tough  time." 

The  Sun  further  points  out:  "It  is  the 
practice  for  the  director  of  the  silent 
drama  to  rehearse  the  company  and  super- 
vise the  photographing  of  the  play  .  .  he 
is  now  at  liberty  to  give  stage  instructions 
orally  while  the  camera  is  in  action  .  .  . 
this  will  be  out  of  the  question  when  the 
sound  recorder  is  in  operation." 

Nelson  Bell,  in  the  Washington,  D.  C, 
Post,  states:  "The  synchronization  of  any 
single  sound  with  the  accompanying  action 
is,  of  course,  one  of  the  present-day  com- 
monplaces. It  is  in  the  development  of  the 
recording  of  dialogue  in  complete  syn- 
chronism with  the  appropriate  action  de- 
picted on  the  screen  that  current  interest 
centers.  The  idea  seems  to  be  making 
dangerously  rapid  headway,  judging  from 
the  stream  of  enthusiastic  reports  that 
constantly  deluges  my  desk  with  glowing 
accounts  of  what  intensity  is  lent  silent 
drama  by  rendering  it  no  longer  silent." 

Robert  E.  Sherwood,  whose  articles  are 
syndicated  in  a  number  of  newspapers, 
writes:  "The  Jazz  Ringer"  has  been  an 
eye-opener  as  well  as  an  ear-opener.  It 
has  proved  that  Vitaphone  is  a  force  of 
inestimable  potentialities  in  the  world  of 
entertainment.  .  .  .  the  day  is  imminent 
when  it  will  be  possible  to  make  a  feature 
picture  in  which  every  word  and  every 
sound  are  flawlessly  recorded."  But,  Mr. 
Sherwood  goes  on  to  ask,  "what  assurance 
have  we  that  talking  films  will  be  worth 
listening  to?  .  .  .it  is  all  very  well  to 
turn  Al  Jolson  loose  with  his  wise-cracks 
and  songs  .  .  .  but  the  supply  of  Al  Jol- 
sons  is  limited.  .  .  .  the  main  problem  of 
the  talking  movie  is  not  a  mechanical  one, 
but  an  artistic  one.  The  burning  question 
at  present  is  not,  'How  are  the  pictures  to 
learn  to  talk?'  It  is,  'What  are  they  going 
to  say?'  " 

Carl  B.  Adams,  who  conducts  a  column 
in  the  Cincinnati  Enquirer,  "wonders 
whether  all  this  mental  energy  and  inge- 
nuity is  being  expended  to  good  purpose," 
but  grants  that  "possibilities  of  auditory 
movies  are  almost  unlimited."  Mr.  Adams 
thinks:  "there  is  so  much  noise  in  the 
modern  world  that  it  is  a  relief  to  sit  and 
just  see  a  'movie'  and  give  one's  ears  a 
rest.  .   .   .  besides,  the  silent  drama  is  a 


distinct  ait  and  should  be  developed  as 
such  without  extraneous  aids.  .  .  .  what 
the  screen  really  needs  is  more  imagination, 
more  spirituality,  more  originality  and  less 
mechanical  ingenuity. ' ' 

' '  At  the  moment,  the  talking  picture  still 
apears  to  be  at  its  best  and  most  satisfying 
when  catching  the  picture  and  the  sound 
of  persons  and  things,  on  newsreel  or 
travel  film,"  says  Quinn  Martin,  conductor 
of  The  Magic  Lantern,  in  the  New  York 
World  .  .  .  with  the  more  general  use  of 
Vitaphone  and  Movietone  the  job  of  pre- 
paring scripts  and  speeches  for  the  players 
also  will  become  another  thing  again,  and, 
of  course,  with  the  more  sensible  and  more 
cnafts^nanlike  aspect  of  the  speech  of 
cinema  players  will  come,  quite  naturally, 
a  more  believable  and  more  credible  result 
in  the  picture  as  a  whole.  .  .  .but  to  all 
persons  interested  in  the  fascination  of 
new  things  I  advise  a  visit  to  Warners 
Theatre  .  .  .  you  are  likely  to  come  away 
with  a  deep  respect  for  the  possibilities  of 
a  newly  discovered  magic." 

Richard  Watts,  Jr.,  under  the  heading 
"The  Screen  Breaks  It's  Silence  and  Talks 
a   Bit    Extravagantly,"    in   the  Herald- 


'  '  IT  OLLYWOOD  is  not  at  all  excited 
*  *  over  talking  movie  production  and 
is  carrying  on  as  usual  with  its  job  of  mak- 
ing motion  pictures,"  declared  William  Le 
Baron,  P  B  0  vice-president  in  charge  of 
production,  in  a  recent  interview  with  a 
Motion  Picture  News  reporter,  during 
which  he  compared  the  West  Coast's  cool, 
business-like  attitude  with  the  note  of 
hysteria  displayed  in  the  East  towards  the 
latest,  and,  at  times,  styled  revolutionary, 
innovation  to  the  screen. 


New  Sound  Projector 
Go.  Organized 

ANEW  sound  projector  company, 
the  Madaltone  Corporation,  was 
organized  this  week  in  New 
York  City.  The  officers  are:  Ferdi- 
nand von  Madaler,  president;  S.  Coca- 
lis,  secretary  and  general  manager;  J. 
Margolis,  vice-president,  and  M.  M. 
Keilsohn,  director  of  advertising  and 
publicity. 

Von  Madaler,  the  inventor  of  the 
Madaltone,  is  said  to  have  spent  the 
past  fifteen  years  in  the  perfection  of 
sound-reproducing  apparatus.  Simplic- 
ity of  operation,  accuracy  and  low 
cost  of  installation  are  some  of  the 
invntor's  claims.  Until  recently,  Mr. 
von  Madaler  was  a  consulting  engi- 
neer for  the  Eastman  Kodak  Com- 
pany and  Columbia  Phonograph  Com- 
pany. H  eis  also  the  inventor  and  sole 
manufacturer  of  silennium,  used  by 
prominent  manufacturers  in  the  pro- 
duction of  telephoto  instruments. 

Further  claims  for  Madaltone  are 
that  it  does  not  require  a  new  projec- 
tor and  that  an  operator  can  learn  to 
operate  it  in  a  few  minutes. 


Tribune,  New  York  City,  has  to  say  of 
Tenderloin's  premiere  at  Warners:  "To 
us  the  cinema's  greatest  blessing  is  its  lack 
of  words  and  we  are  convinced  that  the 
combination  of  photographic  pantomime 
with  music  provides  the  grandest  assault 
on  the  emotions  yet  devised.  We  feel,  if 
I  may  continue  the  manifesto,  that  the 
cinema  is  on  the  right  track  as  a  distinct 
medium  of  expression  only  when  it  realizes 
its  limitations  of  silence  and  then  develops 
its  chosen  field.  " 

W.  Ward  Marsh,  writing  for  the  Cleve- 
land Plain  Dealer,  appears  to  be  a  convert 
to  the  Talkie.  Mr.  Marsh,  in  a  recent 
article,  says:  "Perhaps  I  have  been  among 
the  last  to  accept  the  talking  movies.  .  .  . 
it  was  a  silent  art  and  I  felt  it  had  no  right 
to  fare  afield.  .  .  .  the  one  brief  sequence, 
as  far  from  perfection  as  it  was,  in  "The 
Jazz  Singer,"  proved  that  the  spoken  word 
could  lift  the  action  of  the  play  to  un- 
believable heights.  ...  I  still  believe  the 
day  is  not  far  distant  when  the  films  will 
not  only  talk,  but  will  have  color  and 
depth,  and  when  that  day  arrives,  the  stage 
will  find  only  the  important  centers  of  the 
world  left  to  it." 


"I  do  not  believe  there  is  anything  revo- 
lutionary about  the  advent  of  talking  pic- 
tures," continued  Mr.  Le  Baron.  "First 
of  all,  if  there  are  to  be  real,  good  talkies, 
a  producer  must  make  just  as  good  pic- 
tures. This  is  absolutely  necessary.  These 
will  be  the  attractions  which  will  register 
at  the  box  office.  The  balance  will  arrange 
themselves  in  the  usual  order  which  exists 
among  motion  pictures  of  today — mediocre 
and  poor — and  they  will  reap  their  just  re- 
sults. 

"I  further  believe  that  I  am  echoing  the 
sentiment  of  othor  producers  when  I  state 
that  we  Avill  proceed  along  experimental 
lines  this  season  at  the  F  B  0  studios  as 
far  as  out  and  out  talkies  are  concerned." 
Our  present  plans  call  for  only  two,  and 
at  this  time  even  these  are  not  far  enough 
advanced  to  go  into  any  detail  on  them. 
We  intend  to  go  slow — very  slow. 

"The  use  of  sound  effects  is  another 
matter.  F  B  0  has  selected  six  pictures 
out  of  its  season  line-up  which  will  at  once 
be  synchronized  to  sounds  and  orchestra- 
tion. These  are:  'The  Hit  of  the  Show,' 
'The  Perfect  Crime,'  'The  Gang  War,' 
'The  Circus  Kid,'  'Blockade'  and  'Taxi 
13.'  All  of  these  are  particularly  suitable 
for  sound  effects  on  account  of  themes.  For 
example,  '  The  Circus  Kid '  would  bring  in 
the  noises  of  animals  and  tent  show  life 
and  'Taxi  13'  would  likewise  make  audible 
night  life  scenes  of  New  York  City." 

Mr.  Le  Baron  predicts  that  talking  pic- 
tures will  again  revive  production  in  the 
Eastern  studios  for  reasons  that  New  York 
City  is  the  centre  for  talent  among  stage 
actors  and  actresses  and  that  this  type  will 
be  necessary  for  the  success  of  the  talkies, 
the    percentage    of    screen  professionals 

{Continued  on  page  1888) 


"Hollywood  Not  Excited  Over 
Talkies,"  Says  Le  Baron 


An  Announcement 


"VJ-OTION  PICTURE  NEWS,  in  association  with  a  group  of 
publishers  and  bankers,  has  formed  the  Angus  Company 
which  will  operate  a  number  of  seasoned  and  successful  class 
and  trade  journals. 

The  Angus  Company,  unlike  any  merger,  will  operate  upon 
a  strict  policy  of  decentralization,  devoting  its  ample  resources 
and  exceptional  organization  facilities  to  the  high  development 
of  its  specialized  units,  each  of  which  retains  individual  man- 
agement and  control. 

Publications  now  included  are: 

The  Spur — the  ultra-quality  magazine  of  society  and 
amateur  sports. 

The  Plumbers  and  Heating  Contractors  Trade  Journal 
— the  "Saturday  Evening  Post"  of  trade  magazines, 
established  by  J.  M.  Heatherton  in  1883. 

Motion  Picture  News — the  dominant  journal  in  the 
motion  picture  trade. 

Other  publications,  including  certain  prominent  newspaper 
properties,  are  under  consideration  to  be  added  to  the  above 
group. 

Vlf  ILLIAM  A.  JOHNSTON  is  president  of  the  new  Angus 
"     Company,  and  the  executive  committee  and  board  of 
directors  also  includes: 

Kenneth  M.  Ooode,  prominent  advertising  authority  and  former 
editor  of  Hearst's  International  Magazine,  associate  editor  of 
Saturday  Evening  Post,  etc. 

Chester  B.  Van  Tassel,  publisher  of  Asia  magazine  and  form- 
erly advertising  director  of  Harper's  Bazaar,  System,  etc. 

William  A.  Johnston  continues  as  president  and  editor  of 
Motion  Picture  News,  devoting  his  personal  attention  as  here- 
tofore to  this  publication;  the  present  policies  and  entire  or- 
ganization of  Motion  Picture  News  continue  as  before. 


TO  OUR  MANY  FRIENDS  IN  THE 
MOTION  PICTURE  INDUSTRY 


OU  will,  I  know,  join  my  pleasure  in  the  announcement 


that  MOTION  PICTURE  NEWS  has  been  enabled  so 


greatly  to  strengthen  its  service  to  this  industry. 

Publishing,  like  the  motion  picture  business,  has  changed 
greatly  since,  fifteen  years  ago,  I  started  the  NEWS  in  a  little 
room  overlooking  Times  Square,  and  when  many  of  the  leaders 
of  the  motion  picture  industry  were  also  launching  their  present 
great  properties  within  four  walls. 

Banking  support  and  cooperation  in  large  units  has  come, 
in  both  fields,  to  be  essential  to  real  greatness  and  usefulness. 

The  new  Angus  Company  was  organized  to  associate  un- 
doubted leaders  in  those  publishing  fields  which  have  the  most 
promising  futures. 

It  is  to  those  of  you  who  have  supported  MOTION  PIC- 
TURE NEWS  so  long  and  so  loyally  that  I  feel  I  really  owe 
my  thanks  for  the  fact  that  the  "NEWS"  was  among  the  first 
three  selected  by  this  cooperative  publishing  company  and  that 
I  was  honored  by  election  as  president. 


We 


Features 

88 


Pictorial  Review 
of  Theatres. 


Business  Build- 
ing Theatre 
Map. 


Color  Lighting 
as    an    Aid  to 
Theatre  Music 


How  Can  Dis- 
tributors Im- 
prove Stock  Ma- 
terial for  Win- 
dow Displays ': 


Using  Radio  to 
Stimulate  Inter- 
est  in    M  u  s  i  c 
for  Pictures. 


SHOWMAN 

June,  1928 


1 


The  Finest  Theatre  in  Paris 

Exterior  view  of  the  new  Paramount  Theatre  in  the  French  capital,  a 
palatial  einema  designed  and  operated  in  accordance  with  the  most  modern 
ideas  of  beauty  and  service  for  the  patrons.  The  location  is  at  Boulevard 
Capucines  and  Rue  de  la  Chaussee  d'Antin.  The  exterior  design,  repro- 
ducing the  architectural  style  of  the  3rd  Empire  has  received  the  approval 
of  the  Commission  attached  to  the  Beaux  Arts.  The  Paramount  was  de- 
Signed  and  built  by  French  architects  and  engineers  after  plans  by  R.  E. 
Hall  &  Company,  architects  and  engineers,  New  York. 


Motion    Picture  News 


ROCKBESTOS 

-the  asbestos  covered  wim 


The  best  Motion  Picture  Qable 
an  economy 

Rockbestos  Motion  Picture  Cable  is  the  best,  and  because  of 
this,  fewer  replacements  are  required.  It  is  therefore  economy 
to  buy  the  best. 

In  the  new  PARAMOUNT  THEATRE,  in  New  York,  all  of 
the  projectors  in  all  of  the  projection  rooms  are  Rockbestos 
equipped. 

This  beautiful  projection  room,  pictured  above,  is  one  of  the 
best  equipped  in  the  country.  These  Simplex  projectors  are 
Rockbestos  equipped — naturally. 

ROCKBESTOS  PRODUCTS 

CORPORAT     I  ON 

5542  Grand  Central  Term.  Bldg.,  New  York  NEW  HAVEN,  CONN.  224  Madison  Term.  Bldg.,  Chicago 

465  Union  Trust  Bldg.,  Pittsburgh  On  the  Pacific  Coast — C.  Dent  Slaughter 


June    2 ,    19  28 


1845 


NOT  in  twenty-five  years  has  the 
theatre  in  Paris  enjoyed  the  pop- 
ular interest  it  now  commands — and 
this,  strange  as  it  may  seem,  is  the  re- 
sult of  the  interest  aroused  by  the  new 
Paramount  theatre,  a  cinema  planned 
and  operated  in  accordance  with  meth- 
ods similar  to  those  which  have  won 
such  wide  popularity  for  the  de  luxe 
motion  picture  house  in  this  country. 
The  authority  for  this  statement  is  a 
Frenchman — M.  Simeon  Shepard,  who 
supervised  the  entire  construction  de- 
tails of  the  playhouse. 

The  Paramount  occupies  a  site  of 
great  historical  interest — that  of  the 
far-famed  Vaudeville,  built  during  the 
3rd  Empire,  and  the  scene  of  many 
events  which  occupy  an  important 
place  in  the  history  of  the  theatre  in 
Paris. 

It  was  built  by  French  engineers 
after  plans  by  R.  E.  Hall  &  Company 
of  New  York,  architects  and  engineers 
of  several  notable  theatres  in  this  coun- 
try. The  construction  and  design  was 
carried  out  by  Frank  T.  Verity  of 
London,  designer  of  the  Plaza  and 
Carlton  theatres  there,  and  Auguste 
Bluysen  of  Paris.  Major  Charles  II. 
Bell,  of  London,  was  the  engineer  in 
charge  of  the  electrical  installation. 

The  Paramount,  built  on  a  plot  ap- 
proximately 75  feet  by  150  feet,  has  a 
seating  capacity  of  1900.  The  construc- 
tion is  entirely  of  reinforced  concrete. 
Girders,  uprights  and  flooring  and 
sidewalls  all  are  of  concrete  reinforced 
with  steel.  From  a  standpoint  of  con- 
struction, the  Paramount  in  Paris  is 


Viczv  of  the  stage  and  proscenium  walls 
of  the  Paramount  Theatre  in  Paris.  The 
auditorium  is  executed  in  the  Italian 
Renaissance  style.  Notable  features  of 
the  decoration  are  the  crystal  fountains  at 
either  side  of  the  proscenium  arch. 

one  of  the  most  unusual  theatres  of  re- 
cent times. 

The  plan  is  orchestra,  mezzanine 
and  balcony,  with  a  total  of  1900  seats 
distributed  over  the  three  levels. 

Owing  to  its  plan  and  unusual  equip- 
ment, conforming  in  every  detail  of 
utility  and  luxury  to  the  service  fea- 
tures found  in  the  most  palatial  motion 
picture  theatres  in  this  country,  the 
Paramount  takes  rank  as  the  finest 
playhouse  on  the  Continent. 

A  combination  of  architectural  fea- 
tures and  the  method  of  its  operation, 
accomplish  a  result  that  is  unique. 
The  space  allocated  to  public  rooms 
and  lounges,  beautifully  decorated  and 
equipped  with  appointments  which  pro- 
vide the  utmost  in  comfort  and  luxury, 
previously  was  unknown  in  the  Paris 
theatre.  For  another,  the  operat- 
ing policy  under  which  the  patron  pays 
a  flat  sum  for  his  admission  ticket,  in- 
cluding tax,  and  the  absolute  rule  that 
no  tips  can  be  accepted  by  attendants 
of  the  theatre  have  eliminated  a  series 
of  annoying  demands  upon  the 
theatregoer  in  Paris.  Banishing  tips, 
and  the  annoyance  of  making  a 
special  operation  of  the  payment  of  the 
Government  tax,  supplemented  by  the 
absence  of  the  folding  seats  strapped 
on  to  the  aisle  chairs — a  saleable  prod- 
uct when  crowds  descend  upon  the  the- 


atre. Lut  a  makeshift  at  bzst  for  those 
occupying  lx>th  the  end  chairs  and  the 
folding  seats — show  a  regard  for  the 
patron  which  has  won  many  friends 
and  many  patrons  for  the  Paramount. 

Among  the  service  features  is  a  sa- 
loon, where  tea  is  served  free.  Popular 
demand  made  it  necessary  to  add  a 
.small  bar,  where  more  stimulating  re- 
freshments than  tea  could  be  obtained. 
The  management  dispenses  these  bev- 
erages at  cost — thus  adhering  in  an- 
other matter  to  the  policy  of  charging 
only  for  entrance  to  the  theatre. 

Other  equipment  devices  which  place 
the  Paramount  in  Paris  among  the  best- 
equipped  picture  theatres  are  an  ele- 
vating orchestra  pit,  indirect  lighting 
throughout  with  dimmer  control,  and 
a  weather  conditioning  plant,  designed 
and  made  in  this  country  by  the  Carrier 
Engineering  Company. 

This  latter  feature,  M.  Shepard  de- 
clares, has  proved  itself  so  important 
that  he  is  certain  that  every  theatre  to 
be  built  on  the  Paris  Boulevards  from 
this  time  on  will  have  a  similar  instal- 
lation. The  Paramount's  air  condition- 
ing plant  is  the  first  to  be  installed  in  a 
theatre  on  the  Continent,  and  it  im- 
mediately duplicated  the  success  which 
has  made  modern  ventilation  systems 
a  standard  equipment  in  American  the- 
atres. 

The  Paramount's  main  entrance  is  at 
the  corner  of  Rue  de  la  Chaussee-d'An- 
tin  and  the  Boulevard  Capucines,  a  lo- 
cation which  rivals  there  the  site  oc- 
cupied by  the  Paramount  at  Times 
Square  in  New  York  City. 


1846 


Motion    P  ic  t  it  r  e 


iV  e  ws 


The  entrance  has  been  built  into  the 
corner  of  two  structures  fronting  on 
the  Boulevard  and  Rue  de  la  Chausee- 
d'Antin, 

It  was  designed  to  conform  to  the 
style  of  architecture  of  the  3rd  Em- 
pire— a  requisite  laid  down  by  the  mu- 
nicipal building  commissioners.  Just 
how  successfully  the  designers  were  in 
creating  a  true  representation  of  this 
architecture  is  attested  by  the  fact  that 
the  design  has  been  approved  by  La 
Commission  Superieure  des  Batiments 
Civils.  attached  to  the  Beaux  Arts — a 
high  distinction  for  any  architectural 
work  to  receive. 

The  main  entrance  opens  on  a  grand 
foyer  done  in  a  conservative  Modern 
French  style.  Rough  cast  plaster  is 
used  for  the  sidewall  treatment.  There 
is  a  marble  mosaic  floor,  featuring  a 
conservative  modernistic  design. 
Marble  stairways  at  either  side  of  the 
foyer  lead  to  the  mezzanine  level, 
which  has  a  promenade  opening  on  a 
well  over  the  main  foyer.  The  stair- 
way railings  are  hand- forged  steel, 
worked  in  a  modern  design  and  poly- 
chromed.  Chrome  metal  is  used  for  all 
of  the  hardware. 


The  view  above  shows  the  main  foyer  of  the 

Paramount . 
Below  is  a  section  of  the  auditorium,  show- 
ing plan  of  the  mezzanine  and  balcony. 


The  design  of  the  auditorium  is  in 
the  Italian  Rennaissance  style,  while 
the  ante  rooms  and  lonnges  are  in  the 
modern  style.  The  auditorium  is  done 
in  a  light  color,  the  predominating  tone 
being  a  cream  white  with  gold  pointing. 
The  wall  and  ceiling  are  in  rough  cast 
plaster,  with  Italian  frieze  in  poly- 
chrome, and  under  it  a  panel  worked 
out  in  Italian  designs.  The  stage  drapes 
are  of  a  changeable  silk,  made  up  of 
gold,  yellow  and  green  tints.  The 
chairs  are  upholstered  with  a  fabric  in 
mulberry  and  gold  color. 

The  foyers  and  ante  rooms  have 
rough  cast  plaster  walls,  save  in  the 
salon,  where  an  oak  wood  wainscot- 
ing is  used.  The  doors  leading  from 
the  foyers  into  the  auditorium  are  of 
mahognay  wood. 

The  Paramount  attracts  its  patron- 
age from  the  mass  of  the  people,  and 
numbers  among  its  regular  attendees  a 
representation  of  the  more  discriminat- 
ing classes  formerly  not  among  those 
who  patronized  motion  pictures, 


Bclozv,  a  general 
plan.  On  the  right 
is  a  cross-section 
diagram  shozi'ing 
u  n  i  q  u  e  monolith 
construction 


June    2 ,  11)28 


1847 


BOOTHS  THAT  ADD  TO  THE  BEAUTY  OF  THEATRE  LOBBIES 


Above,  the  lobby  of  the  new  Stanley  Theatre.  Jersey  City,  N.  J., 
showing  two  booths  in  the  Italian  Renaissance  style. 
Below,  lobby  booth  at  the  Park  Plaza  Theatre,  New  York  City, 
constructed  of  American  Walnut  and  black  ami  gold  marble. 


.Above,  The  new  booth  installed  at  Poli's  Palace,  Worcester.  Mass. 
Photos  by  courtesy  of  Stanley  Frame  Company,  New  York. 


Motion    Picture  News 


THE  MINNESOTA— NEWEST  THEATRE  IN  MINNEAPOLIS 


Is  One  of  Country'' 's  Largest  and  Most  Palatial  Cinemas 


ON  March  24  the  new  Minnesota 
theatre,  a  $2,000,000  house  con- 
trolled jointly  by  Publix  and  Finkel- 
stein  &  Ruben  opened  in  Minneapolis. 
Since  that  time  the  many  experienced 
showmen  who  have  visited  it  have  been 
quite  willing  to  concede  that  it  is  one 
of  the  most  beautiful  and  modern  the- 
atres in  the  country.  In  the  matter  of 
size  there  is  apparently  no  controversy 
— the  Minnesota  seats  4,050  persons. 
Graven  &  Maygar  of  Chicago  are  the 
architects. 

The  theatre's  exterior  does  not  give 
the  impression  of  great  size,  nor  for 
that  matter  of  extreme  beauty  The 
exterior,  however,  is  dignified  and  is 
architecturally  very  attractive.  Brick 
was  selected  for  the  exterior  material, 
and  the  trimming  is  terra  cotta  in  a 
buff  shade.  A  delicate  tinge  of  green 
in  the  brick  and  terra  cotta  helps  to 
set  off  the  exterior  detail.  The  mass 
follows  no  particular  style,  but  orna- 
mental details  are  taken  from  the  Ital- 
ian renaissance.  The  interior,  like  the 
exterior,  does  not  follow  any  particular 
style,  although  the  details  selected  by 
the  architects  in  search  of  motifs  sug- 
gest the  Italian  and  the  French. 

The  grand  lobby  is  perhaps  as  dis- 
tinctive and  spectacular  as  any  part  of 
the  theatre.  Here  massive  colonnades 
run  from  the  main  floor  to  the  ceiling 


cornice  line,  and  huge  chandeliers  of 
dazzling  brilliance  dominate  the  entire 
lobby.  The  lobby  is  terminated  at  the 
opposite  end  of  the  entrance  by  a  mon- 
umental stairway  of  marble.  This  stair- 
way is  the  means  by  which  patrons 
desiring  mezzanine  or  balcony  seats 
may  reach  the  upper  levels  of  the  au- 
ditorium. 

The  auditorium  has  been  studied 
with  the  idea  of  providing  ideal  points 
of  vantage  for  the  patrons  as  well  as 
with  the  idea  of  achieving  attractive 
motifs.  Arrangement  of  the  seats,  it  is 
said,  gives  a  vision  which  is  unequalled 
by  any  theatre  of  its  size  in  the  coun- 
try. This  has  been  made  possible  by 
the  introduction  of  a  mezzanine  floor 
shaped  like  a  horseshoe.  This  floor  is 
placed  between  the  orchestra  floor  and 
the  balcony,  and  seats  about  450.  This 
arrangement  is  not  only  very  attractive 
architectually,  but  gives  an  atmosphere 
of  intimacy  to  the  entire  theatre. 

No  gilt  or  bronze  was  used  in  the 
decorative  scheme  of  the  theatre.  In- 
stead gold,  silver  and  aluminum  leaf 
covered  by  French  lacquer  was  em- 
ployed. This  combination,  decorators 
say,  reflects  light  better  and  gives  the 
im|)ression  of  greater  depth. 

The  color  scheme  in  the  fover  con- 
tains a  number  of  shades,  starting  with 
a  ceiling  of  burnt  orange  and  soft  rose 


intermingled  with  jade  green  and  pea- 
cock blues,  all  of  which  is  being  over- 
glazed  to  give  an  antique  effect.  One 
of  the  walls  is  mirrored,  while  the  rest 
are  finished  in  marble  supported  by 
huge  marble  columns.  The  floor  is  of 
terra  cotta. 

There  are  40  rows  of  seats  in  the 
main  auditorium  and  28  rows  in  the 
balcony.  To  reach  the  uppermost  part 
of  the  building,  one  must  climb  four 
flight  of  stairs.  The  orchestra  floor 
seats  2,010,  the  balcony  1,546,  and  the 
mezzanine  456.  Standing  in  the  pro- 
jection room,  it  is  180  feet  to  the  front 
of  the  stage. 

Along  the  top  of  the  auditorium  are 
gorgeously  conceived  domes,  the  larg- 
est being  75  feet  in  diameter,  and  all 
trimmed  with  gold  and  silver.  It  is 
said  that  more  than  1,000,000  sheets, 
of  gold  and  silver  foil  were  used  in 
decorating  these  domes  and  other  por- 
tions of  the  building.  Some  6,000  yards 
of  heavy,  soft  carpet  add  to  the  note  of 
luxury,  and  help  to  keep  distracting 
sounds  at  a  minimum. 

The  stage  of  the  Minnesota  is  large 
enough  to  care  for  the  most  pretentious 
stage  presentations,  including  grand 
opera.  It  has  an  85-foot  fly  gallery  in 
which  50  drops  can  be  suspended,  per- 
mitting the  setting  of  from  50  to  6o> 
acts  at  once,  if  necessarv.    The  dress- 


]  It  II  >■ 


2.,    19  28 


1849 


ing  rooms  backstage  have  a  capacity  of 
more  than  75  persons.  The  backstage 
facilities  include  a  large  lounge  room, 
modern  comfortable  chorus  rooms  and 
shower  baths  for  the  actors.  The 
switchboard  cost  $12,000  and  could 
light  ten  acts  at  the  same  time,  if  puch 
an  exigency  ever  arose. 

The  four  manual  organ  cost  $100.- 
000  and  is  said  to  have  a  tonal  volume 
equivalent  to  a  i.ooo-piece  orchestra. 
More  than  five  miles  of  copper  wiring 
were  used  in  its  construction.  The  con- 
sole is  installed  on  an  elevated  and  re- 
volving platform,  to  permit  the  lower- 
ing, raising  or  turning  of  the  organist 
and  his  instrument.  The  organ  loft  is 
a  great  room  nearly  30  feet  high  and 
40  feet  long  and  30  feet  wide.  Is  con- 
tains the  trap  drums  and  such  instru- 
ments as  the  xylophones,  cymbals, 
chopsticks,  wooden  blocks,  Scotch  bag- 
pipes, hand  organs,  trombone,  effects, 
etc. 

The  orchestra  pit  is  placed  upon  an 
elevating  platform,  and  can  accommo- 
date 100  musicians.  The  platform  oi 
the  orchestra  pit  is  equipped  with  a 
series  of  sound  boxes  which  look  some- 
thing like  violins.  As  the  orchestra 
plays  the  sound  is  picked  up  through 
these  boxes  and  sent  out  to  all  parts 
of  the  theatre  so  that  the  reception  of 
music  is  unimpaired. 

Right,  viezv  of  the  grand  lobby  as  seen 
from  the  balcony  level  over  the  main 
entrance. 

Beloiv,  looking  doom  toivard  the  stage 
from  the  balcony. 


Motion    Picture  News 


PITTSBURGH'S  NEW 
THEATRE  ONE  OF 
COUNTRY'S  FINEST 

SEATING  four  thousand  people, 
the  Stanley  theatre  in  Pitts- 
burgh, is  one  of  the  country's  new- 
est motion  picture  houses  and  one 
of  the  largest  and  most  beautiful  in 
Pennsylvania.  The  theatre  is  oper- 
ated by  Stanley-Davis-Clark  Cor- 
poration under  the  direction  of  The 
Stanley  Company  of  America.  It 
was  designed  by  the  Hoffman- 
I Tenon  Company  of  Philadelphia, 
designers  and  general  contractors 
for  many  of  the  theatres  in  the 
Stanley  chain. 

The  theatre  building  rises  to  a 
height  equivalent  to  eight  stories. 
The  structure  is  of  granite,  light 
brick  and  terra-cotta.  In  architectu- 
ral style  it  is  Italian  Renaissance  and 
Spanish  varied. 

The  lobby  entrance  is  in  the  cen- 
ter of  the  building  on  Seventh  street. 
A  copper  and  bronze  marquee  is 
mounted  over  the  entrance  and  above 
the  canopy  is  a  forty-foot  electric 

On  the  left  is  an  exterior  viezv  of 
the  Stanley,  a  handsome  building  of 
granite,  light  brick  and  terra-cotta. 

Below — a  general  view  of  the  audi- 
torium taken  from  the  stage  and 
showing     the     excellent  seating 
arrangement. 


June    2,    J  9  28 


1851 


sign  flat  against  the  building.  Two 
store  rooms  are  located  on  each  side 
•of  the  entrance. 

The  lobby  has  a  terazza  floor, 
marble  base,  and  walls  of  ornate 
plaster,  marble  and  mirrorsv  with  a 
highly  ornamental  ticket  'booth  con- 
structed of  bronze,  marble  and  glass 
located  in  the  center  of  the  lobby. 
The  foyer  is  a  spacious  hall  from 
which  two  grand  staircases  rise  to 
the  promenade  floors,  where  check 
rooms,  lounging  and  smoking  rooms 
are  located. 

The  auditorium  is  finished  in  or- 
namental plaster,  marble  and  dam- 
ask of  rich  coloring.  The  ceiling- 
features  a  huge  dome  indirectly 
lighter  by  vari-colored  lights  and 
with  an  immense  chandelier  sus- 
pended from  its  center.  The  stage 
opening  is  seventy-five  feet  wide 
and  fifty  feet  high. 

The  back  stage  equipment  in- 
cludes mechanical  lift  apparatus  and 
a  thoroughly  modern  lighting  sys- 
tem. The  orchestra  pit  is  equipped 
with  an  elevator. 

A   spacious  and  handsome  grand 
hall  is  one  of  the  features,  of  the 
Stanley,  shown  on  the  right. 

Below  is  a  near  z'iczv  of  tfie  stage 
showing    decorative   treatment  of 
proscenium. 

HOFFMAN-HENNON  COM  PA  N  1 ' 
ARCHITECTS 


esea 


WHAT  are  your  theatre  seats  doing  to  pile  up  profits  for  you?  Are  they  so 
comfortable  that  they  keep  patrons  pleased — make  them  want  to  return  to 
your  theatre? 

A  handsome,  comfortable  theatre  chair  will  help  increase  patronage,  fill  your  house 
every  show,  and  pile  up  profits  for  you.  And  right  now,  during  the  summer  season, 
is  the  profitable  time  to  start  reseating.  We  can  arrange,  if  desired,  to  reseat  your 
house  without  a  single  interruption  in  any  program. 

In  one  instance  an  exhibitor,  who  reseated  with  Hey wood-Wakefield  chairs,  reports 
a  30%  increase  in  patronage!  The  Balaban  and  Katz  Tivoli  in  Chicago,  Pantages  in 
Minneapolis,  Fresno,  and  Los  Angeles,  several  Publix-operated  houses  and  many 
more  are  reseating  with  Heywood- Wakefield  theatre  chairs.  These  progressive 
showmen  know  that  an  audience  seated  in  handsome,  comfortable  theatre  chairs 
is  easy  to  please.  They  selected  Heywood- Wakefield  theatre  chairs  because  they  felt 
that  these  beautiful  seats  gave  the  most  comfort  and  troubleproof  service — dollar 
for  dollar. 

A  note  to  the  nearest  Heywood-Wakefield  sales  office  will  bring  you  practical 
suggestions  on  reseating,  without  cost  or  obligation.  Write  today  and  find  out 
why  these  beautiful,  comfortable  theatre  chairs  will  pile  up  profits  for  you. 


HEYWOOD 


5 


OUR  theatre  chairs 

p  profits  for  YOU  9 


Have  You  Received  Your 
Copy  of  This  Beautiful 
Theatre  Seating  Cata- 
logue? 

Upon  request,  we  will  be 
pleased  to  mail  you  a 
copy  of  our  new  44-page 
catalogue  on  theatre 
chairs.  It  contains  many 
of  the  popular  theatre 
chairs  in  our  Hne,  in- 
cluding the  seats  used  in 
the  Roxy,  Palace-Or- 
'  pheum,  Publix  and  other 
houses.  Send  for  your 
copy  today. 


SALES  OFFICES 

Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Chicago,  111. 
Detroit,  Mich. 
Kansas  City,  Mo. 
Los  Angeles,  Calif. 
Minneapolis,  Minn. 
New  York,  N.  Y. 
Philadelphia,  Pa. 
Portland,  Oregon 
Saint  Louis,  Mo. 
San  Francisco,  Calif. 
Seattle,  Wash. 


1854 


Motion    Picture  News 


Stock  Window  Cards  Conspicuous  by  Their  Absence  in  These 

Modern  Style  Window  Displays 


A  window  display  featuring  a  contest  for  school  students  in  Terre  A  poster  cut-out  from  a  stock  24-sheet  was  sufficiently  attractive 

Haute,  Ind.,  schools  through  cooperation  of  a  local  jeweler  and  to  win  a  place  for  "The  Heart  of  a  Follies  Girl"  in  a  furniture 

Manager  S.  R.  Nicholson,  of  the  Liberty  Theatre,  to  exploit  "The  store  window.    This  exploitation  was  arranged  by  Manager  Chas. 

Student  Prince."    A  watch  was  awarded  the  high-mark  student  H.  Amos,   Riviera   Theatre,  Knoxville,  Tenn.,   as   part  of  an 
during  the  period  of  the  contest.  extensive  campaign 


A  very   attractive  display   made   up   of  Another  clever  window  piece  featuring  a  A    tie-up    with    the    title    "The  Patent 

poster  cut-outs  to  feature  "Ramona"  in  a  music    tie-up    for     "Ramona."       Stills  Leather  Kid"  supplied  the  idea  which  won 

music  store  window.    Exploitation  by  A.  mounted  on  a  huge  disc  record.     Staged  this  window  display  for  Manager  Hemp- 

M.  Roy,  manager  of  the  Tampa  Theatre,  by  Manager  W.  H.  Hemphill,  Rialto  Thea-  hill  for  his  showing  of  the  picture  at  the 
Tampa.                                                               tre,  Macon,  Ga.  Rialto  in  Macon. 


A  book  tie-up  featured  in  a  window  display  for  "The  Glorious  Window  featuring  replica  of  gown  worn  bv  Corinne  Griffith  in 

Betsy"  in  Gimbel  Brothers  store  in  New  York  City.  "The  Garden  of  Eden."     Loew's  Valentine,  Toledo. 


J  tin  e 


19  28 


1855 


(Editor's  Not*- — Following  is  a  letter  received  1>\ 
this  department  from  Mr.  L.  L.  Levy,  Advertising 
Manager  of  the  Ideal  Theatre,  ( lorsieana.  Texas.  The 
diflieulties  fared  by  Mr.  Levy  in  obtaining  window 
displays  is  one  which  the  vast  majority  of  exhibitors 
in  small  towns  encounter.  It  is  to  he  hoped  that  all 
forward-looking  showmen  will  follow  Mr.  Levy's  sug- 
gestion that  they  submit  their  ideas  on  how  the  dis- 
tributors can  improve  their  service  on  window  dis- 
play material.) 

T  I  PAVE  a  little  problem  that  I  believe  is  being 
*■  faced  by  most  of  the  exhibitors  in  medium  and 
small  towns  these  days  and  that  is  the  problem  of 
getting  window  and  tack  cards  placed  and  distrib  - 
uted. Of  course,  in  the  cities  and  larger  towns 
they  can  afford  to  fix  up  hand  Minted  and  speci- 
ally made  attractive  cards  for  the  windows  but 
the  rest  of  us  have  to  do  the  best  zve  can  with  the 
window  cards  we  get  from  the  exchanges,  which 
arc  far  from  being  attractive  enough  or  small 
enough  to  get  placed  in  the  best  of  the  present  day 
elaborate  window  displays.  As  for  tacking,  that 
is  getting  almost  impossible  on  account  of  the 
doing  away  with  wooden  barns,  fences  and  ga- 
rages, so  I  believe  the  present  window  cards  arc 
really  out-of-date  and  demand  a  great  deal  of  im- 
provement. 

I  think  the  best  way  would  be  to  incorporate 
them  in  some  way  with  the  8  x  to  stills,  or  fix 
some  little  frame  that  these  stills  would  slip  into, 
but,  of  course,  that  would  have  to  be  tried  out  and 
I  believe  if  other  exhibitors  would  send  in  their 
suggestions  on  this  subject  that  some  good  idea 
would  come  out  of  it. 


My  idea  is  to  use  an  8  x  io  publicity  still  and 
a  small  frame  of  stiff  cardboard  with  the  name  of 
the  star  and  picture  at  the  top  and  a  space  for  the 
date  and  theatre  name  at  the  bottom  of  the  frame. 
Of  course,  his  idea  could  stand  a  lot  of  improve- 
ment and  I  think  other  exhibitors  should  send  in 
their  ideas  on  this  subject. 

This  week  I  took  a  window  card  into  a  drug 
store  across  from  the  high  school  and  asked  to 
place  it  on  the  fountain.  The  lady  ozvncr  said  no. 
But  she  allowed  me  to  place  a  publicity  still  photo 
of  Mary  Pick  ford  right  on  the  cash  register — the 
best  position  I  could  ask  for.  The  picture  was 
"My  Best  Girl." 

Then  two  weeks  ago  I  placed  five  publicity 
stills  on  Richard  Pix  in  "Sporting  Goods"  in 
three  dry  goods  stores,  one  shoe  store  and  one 
sporting  goods  store  zvindows — windows  that  I 
had  never  been  able  to  place  any  window  cards. 
The  photos  featured  golf  shoes,  clubs  and  clothes. 
Of  course,  they  did  not  look  very  neat  without 
frames  and  some  curled  up.  On  another  occasion 
I  placed  a  photo  of  Alice  Joyce  in  "The  Noose"  in 
an  exclusive  jewelry  window  where  no  one  had 
ever  been  able  to  place  cards  before,  not  even  the 
churches  or  schools. 

So  you  see,  with  the  cards  made  as  I  suggest, 
out  of  publicity  stills  you  would  have  variety,  at- 
tractiveness, and  they  would  be  easier  placed. 

L.  L.  LEVY, 
Ideal  Theatre,  Corsicana,  Texas. 


Distributors  Should  Bring  Their  Window 
Display  Cards  Up-to-Date 


IN  the  communication  printed  above, 
Mr.  Levy  calls  attention  to  the  weak- 
est link  in  the  chain  of  advertising 
accessories  prepared  by  the  distributor's 
exploitation  departments.  Window  dis- 
play is  the  department  of  exploitation 
which  more  than  any  other  is  left  entirely 
up  to  the  exhibitor — because  the  stock 
window  cards  issued  by  the  companies 
have  outlived  their  usefulness. 

In  these  days  of  extensive  window  shop- 
ping on  the  part  of  the  public,  the  mer- 
chant— even  the  smaller  merchant  in  the 
smaller  town — realizes  very  well  that  his 
windows  are  worth  money  to  him.  The 
windows  sell  goods  and  also  sell  prestige. 
Consequently  the  out-and-out  ad  for  a 
picture  show  or  anything  else  is  literally 
"out."  Even  the  high-school  shows  now 
get  their  window  publicity  by  means  of 
specially  painted  posters — the  product  of 
the  art  classes  in  the  local  institutions  of 
learning.  The  old-style  window  card — a 
first  cousin  to  the  tack  cards  for  nailing 


on  barns  and  telephone  poles — may  find 
its  way  into  a  window  of  the  cobbler's 
shop,  but  even  after  it  gets  there,  thanks 
to  good  salesmanship  on  the  part  of  the 
theatre  manager,  it  doesn't  sell  anything. 

Merchants  of  the  sort  whose  window 
displays  are  worth  the  while  of  the  adver- 
tiser, are  eager  to  tie-in  with  something 
of  general  interest  to  the  public,  such  as 
a  motion  picture.  Rut  they  want  the  dis- 
play to  have  qualities  of  interest  and  pic- 
torial value  sufficient  to  stop  the  passerby 
and  ,  direct  his  attention  to  the  window. 
That  sort  of  thing  happens  only  when 
something  distinctive,  attractive  and  ap- 
pealing is  placed  in  the  window. 

Mr.  Levy's  suggestion  that  card  frames, 
bearing  the  title  of  the  picture  at  the  top 
and  having  a  slot  to  accommodate  a  scene 
still,  in  the  last  analysis  amounts  to  bring- 
ing the  window  card  up-to-date.  The 
frame,  having  a  de  luxe  appearance, 
would  be  far  more  acceptable  by  the  local 
merchant  for  a  place  in  the  window. 


But  there  is  more  to  window  display 
than  display  merely.  Having  the  show 
represented  by  a  picture  and  the  name  of 
the  theatre,  with  play  dates  included,  is 
not  necessarily  a  profitable  effort  on  the 
part  of  either  the  showman  or  the  mer- 
chant. W  indow  display  that  does  not  have 
its  effect  on  the  people  outside  the  win- 
dow, as  a  matter  of  fact,  is  worthless. 
Unless  the  display  commands  interest  and 
sells  an  idea — or  at  least  creates  an  asso- 
ciation of  ideas  in  the  mind  of  the  spec- 
tator, by  recalling  newspaper  advertising, 
or  other  publicity  that  may  create  a  de- 
sire to  see  the  show — the  effort  is  lost. 
Also,  to  be  really  successful,  the  display 
must  sell  something  for  the  merchant  as 
well,  because  the  theatre  man  cannot  go- 
on indefinitely  getting  space  in  the  mer- 
chant's window  unless  the  tie-up  of  inter- 
ests has  some  advantage  for  the  store. 

On  another  page  we  are  reproducing 
photographs  of  some  recent  window  dis- 
(Continucd  on  Pugc  1876) 


18.-6 


Motion    Picture  News 


Theatre  Building  Business  Map 

Including  Analysis  of  Key  City  Attendance  Averages 


OSTON 


g.  W  YORH 


Under  Average  Business 


Very  light  new  construc- 
J  tion 


Above  Average  Business  \  ] 

Average  Business 


Moderately  heavy  con- 
struction 


Heavy  new  construction 


The  map  of  the  United  States  shown  here  is  divided  into  seven  terri- 
tories, with  colored  shading  indicating  the  division  of  new  proposed 
theatre  building  as  represented  for  the  period  from  April  15th  to 
May  ISth.  This  new  construction  is  represented  in  valuation  of  dollars 
and  cents  rather  than  number  of  projects. 

The  shading  is  in  four  densities ;  solid,  which  represents  the  greatest 


value  of  proposed  theatres ;  heavy  stipple,  which  is  second  in  valuation 
of  new  construction ;  medium,  which  areas  represent  conservative  build- 
ing ;  and  the  very  light  areas,  where  the  investment  in  new  theatre  pro- 
jects is  very  light.  The  information  used  in  compiling  the  statistics 
visualized  by  the  map  was  obtained  through  several  reliable  sources,  and 
the  map  is  to  be  considered  as  very  nearly  accurate  in  representing  com- 
parative theatre  building  activities  in  various  sections  of  the  country. 

The  circles  shown  on  the  map  are  located  in  key  cities  and  illustrate 
averages  of  theatre  attendance  during  the  three  months'  period  from 
April  15th  to  May  15th.  The  diagrams  indicate  the  relative  at- 
tendance at  the  better  theatres  in  these  cities  during  the  period  covered. 
These  are  given  by  "averages,"  with  symbols  to  indicate  "Above  Average" 
and  "Under  Average"  box  office  returns.  The  term  "average"  as  applied 
in  this  survey  indicates  satisfactory  box  office  returns,  based  upon  theatre 
expectancies,  which,  in  turn,  are  governed  by  past  earnings  under  similar 
or  nearly  similar  conditions. 

These  attendance  statistics  were  compiled  from  an  analysis  of  the  Key 
City  Reports,  published  weekly  in  Motion  Picture  News,  and  other 
sources  of  information  gathered  by  this  publication. 


THE  moderate  curtailment  in  theatre  building  over  the 
record-breaking  pace  set  for  the  first  three  months  of 
this  year,  which  was  in  effect  for  our  report  as  of  April 
15th,  continues  for  the  thirty  day  period  ending  May  15th. 

The  falling  off  in  the  rate  of  construction  of  new  theatres 
is  by  no  means  alarming  but  simply  a  reversion  to  a  volume  of 
construction  that  may  be  considered  normal. 

The  figures  for  this  thirty  day  report,  April  15th  to  May  15th, 
give  a  total  dollar  investment  for  new  proposed  theatres  for 
the  United  States  as  10,552,000.  This  program  calls  for  37 
new  theatres,  which  will  encompass  a  seating  capacity  of  49,000. 
Of  these  37  theatres,  5  will  require  an  investment  of  over  one 
million  each,  and  4  will  fall  in  the  class  between  $500,000  and 
a  million  dollars. 

From  these  figures  it  is  deduced  that  the  average  theatre  will 
cost  $285,000  and  will  have  a  seating  capacity  of  1,324;  the  cost 
per  seat  of  this  average  theatre  will  be  $215.40. 

Canada  reports  two  new  theatre  projects,  one  of  which  will 


cost  over  a  million  dollars.  The  two  theatres  together  call  for 
an  investment  of  $1,250,000  and  will  seat  2,475. 

Including  these  two  theatres  in  Canada,  the  total  investment 
called  for  in  the  construction  of  the  new  theatres  reported  for 
this  thirty  day  survey,  is  $11,802,000. 

The  North  Atlantic  division  of  the  United  States  continues 
to  show  heavy  construction  and  in  this  report,  leads  any  other 
territory  by  approximately  a  million  dollar  investment. 

Seven  new  theatres  will  be  constructed  in  the  North  Atlan- 
tic States,  two  of  which  will  cost  over  a  million  dollars.  The 
total  investment  is  $3,300,000,  covering  the  cost  of  constructing 
12,100  seats.  The  average  cost  for  these  theatres  is  $471,430 
with  seating  capacity  of  1,730  and  the  cost  per  seat  is  $272.50. 

The  South  Western  States  report  an  exceptionally  lively  the- 
atre building  program  through  9  new  theatres  which  will  cost 
$2,587,000  and  seat  12,100. 

Two  of  these  theatres  will  cost  over  a  million  dollars.  The 
averages  for  these  theatres  are  $287,444  cost  per  theatre  with 


June    2,  1928 


1857 


a  seating  capacity  of  1,344,  giving  an  average  investment  per 
seat  of  $213.87. 

The  Middle  States  come  third  in  this  report  where  11  new 
theatres  will  cost  $2,350,000  and  have  a  seating  capacity  of 
12,000.  One  of  these  theatres  will  cost  more  than  a  million 
dollars  and  one  hetwen  $500,000,  and  a  million.  The  averages 
given  by  these  figures  are  $213,637  cost  per  theatre  with  a  seat- 
ing capacity  of  [.091  and  an  investment  per  seat  of  $195.81. 

The  West  Coast  showed  a  moderately  heavy  program  of 
theatre  building  last  month  and  again  reports  a  considerable 
investment  for  new  theatres.  In  this  territory  $1,465,000  will 
build  7  theatres  seating  7,700.  Two  of  these  houses  will  cost 
between  $500,000  and  a  million.  The  average  cost  per  house  in 
this  territory  is  the  lowest  of  all  territories  reported  for  this 
month,  the  figures  being  $209,30°,  while  the  average  seating 
capacity  will  be  1.100  and  the  cost  per  seat  $190.30. 

THE  South  Eastern  districl  will  project  only  two  new  thea- 
tres which  will  cost  between  them  $550,000  and  seat  3,100. 
The  averages  for  these  theatres  are  $275,000  cost  per  theatre 
with  a  seating  capacity  of  1.550  and  the  cost  per  seat  $177.50. 

In  the  New  England  States,  one  new  theatre  is  scheduled, 
costing  $300,000  and  seating  2,000. 

For  the  second  time  within  a  period  of  six  months,  the  West- 
ern States  report  no  building  program. 

New  York,  which  has  proved  to  be  a  state  rivalling  all  others 
for  leadership  in  theatre  building  for  1928,  again  takes  the  lead 
in  the  total  amount  of  investment  for  theatres.  For,  in  this 
state,  $1,950,000  will  be  invested  in  4  theatres  which  will  have 
between  them  a  seating  capacity  of  7,200. 

California,  while  scheduling  two  more  theatres  to  be  built 
than  Xew  York,  requires  only  $1,455,000  for  its  six  houses 
which  will  seat  7,300. 

Texas  for  the  first  time  since  the  inception  of  Motion  Pic- 
turf.  News'  building  analysis  ranks  among  the  first  six  states  in 
building.  Texas  for  this  thirty  day  report  announces  5  new  the- 
atres which  will  cost  $1,387,000  and  seat  7,800. 

Ohio  and  Pennsylvania  each  report  two  theatres  and  by  way 
of  coincindence,  in  both  instances,  require  the  same  total  invest- 
ment of  $1,200,000  with  a  seating  capacity  of  the  Ohio  thea- 
tres of  4,000  and  the  Pennsylvania  4,100. 

Tennessee  is  the  last  of  the  six  ranking  states  where  only 
one  new  theatre  will  be  built  seating  2,500  and  costing  one  mil- 
lion dollars. 

Theatre  closings  are  continuing  on  a  fairly  heavy  scale 
throughout  the  country.  It  was  shown  in  our  special  article 
appearing  in  the  April  14th  issue  of  Motion  Picture  News  that 
over  2,000  houses  permanently  closed  or  dismantled  during 
1927.  This  same  rate  of  closings  is  continuing  for  1928.  It  is 
therefore  a  foregone  conclusion  that  1928  will  show  a  net  loss 
of  theatres  in  the  United  States  and  will  reduce  the  total  num- 
ber of  houses  from  14,235  as  reported  by  Motion  Picture 
News,  in  existence,  December  31,  1927,  to  around  13,500  by  the 
beginning  of  1929.  These  figures  of  the  surface  survey  appear 
alarming.  1  lowever,  our  analysis  shows  the  theatres  being 
closed  are  almost  exclusively  those  which  are  entirely  out  of 
date  and  which  have  served  their  purpose  in  the  development  of 
the  motion  picture  industry.  Xew  theatres  take  the  place  of 
those  closed  and  in  so  doing,  raise  the  standard  of  the  average 
motion  picture  house. 

It  is  also  of  particular  significance  to  note  that  the  total  seat- 
ing capacity  of  the  country  is  not  diminishing,  even  though  the 
number  of  theatres  are. 

The  falling  off  in  the  volume  of  equipment  sold  to  theatres 
as  reported  in  our  April-May  survey  holds  in  the  same  degree 
for  business  during  this  May-June  report.  However,  the  volume 
of  theatre  equipment  sold  has  been  sufficiently  large  to  insure 
satisfactory  business  to  those  concerns  specializing  in  theatre 
equipment. 

THE  period  from  April  15  to  May  15.  which  we  cover  in 
this  report,  represents  the  real  beginning  of  the  season 
of  the  theatre's  discontent,  so  far  as  box  office  returns  arc 
concerned.  The  first  few  days  of  Spring  mark  a  ^evolution 


against  the  period  of  enforced  indoor  sports  under  Winter's 
dictum,  and  reacts  in  a  general  urge  for  the  people  to  seek  the 
open  places  for  their  relaxation  as  well  as  celebration  of  a  new 
era. 

FACTORS  militating  against  theatregoing  are  the  opening  of 
the  baseball  season  and  the  daylight  saving  schedules  be- 
coming effective  in  many  localities.  However,  this  Spring,  less 
than  last  year,  the  counter  attractions  and  the  daylight  saving, 
while  reflected  at  picture  theatre  box  offices,  have  not  interferred 
greatly  with  theatregoing,  and  all  things  considered — consider- 
able lethargy  in  general  business  included — the  picture  houses 
in  the  key  cities  have  held  their  own  against  the  field. 

By  comparison  with  last  month  the  attendance  map  shows  a 
decided  improvement  on  the  whole.  There  are  four  cities  with 
Under  Average  ratings  this  month  as  against  seven  last  month, 
while  two  have  Above  Average  marks  as  against  one  last  month. 

Reports  from  other  lines  continue  to  show  that  business  gen- 
erally is  spotty,  with  advances  and  declines  offsetting  each  other 
in  tabulations  of  information  from  industrial  and  commercial 
organizations.  Thus  reports  on  May  15  from  fourteen  different 
companies  in  as  many  different  lines  showed  that  six  reported 
declines  from  corresponding  periods  last  year  and  nine  showed 
increases.  The  heavy  speculation  in  Wall  Street  held  the  center 
of  the  stage  as  the  most  serious  factor  facing  business  generally 
as  summed  up  by  leaders  in  banking  lines,  and  the  efforts  to 
put  a  curb  on  stock  trading  on  the  bulky  basis  which  has  pre- 
vailed for  some  time,  seem  to  bear  out  these  public  pronounce- 
ments by  the  bankers.  The  "street"  showed  signs  of  going  into 
something  of  a  slum]),  but  contrary  to  general  expectations 
there  was  nothing  like  a  serious  break  and  once  more  the  pub- 
lic went  ahead,  apparently  satisfied  that  things  are  not  so  bad 
nor  anything  like  so  precarious  as  some  of  the  cautious  ones 
have  been  implying  in  their  admonitions. 

The  old  bogy  of  a  presidential  year,  usually  a  time  for  appre- 
ciable cautiousness  and  apprchensiveness  by  business,  is  already 
well  along  toward  its  peak  as  a  presidential  year  and  business 
seems  to  be  little  concerned  so- far. 

AT  the  picture  theatres,  the  biggest  complaint  when  a  poor 
week  resulted  was  from  the  standpoint  of  the  attraction 
itself.  The  weeks  in  which  strong  pictures  were  shown  proved 
up  well  at  the  box  office  and  in  most  instances  where  unsatisfac- 
tory business  resulted  the  condition  seemed  convincingly  ex- 
plained by  the  quality,  or  lack  of  it,  in  the  feature  picture. 

Among  the  leading  screen  attractions  for  the  month,  at  the 
key  city  theatres,  there  are  only  three  real  standouts.  These 
are  "Speedy,"  "The  Jazz  Singer,"  and  "Across  to  Singapore." 
These,  in  the  order  named,  take  first  three  places  on  our  "best 
ten"  of  the  period.  It  is  remarkable  how  "The  Jazz  Singer" 
has  continued  to  occupy  a  place  in  the  limelight  over  a  long 
stretch.  The  reports  which  give  it  these  high  ratings,  of  course, 
emanate  from  theatres  where  the  film  was  presented  in  connec- 
tion with  \  itaphone. 

During  the  period  under  discussion  "Speedy''  also  has  played 
several  extended  run  engagements,  and  the  Lloyd  comedy  has 
held  up  pretty  well  as  a  repeater.  There  is  no  exact  means  of 
checking  it  in  this  respect  against  some  of  Lloyd's  former 
works,  but  on  the  surface  of  things,  "Speedy"  seems  to  be 
running  somewhat  behind  the  best  of  this  comedian's  previous 
works  as  a  repeat  attraction. 

"Across  to  Singapore,"  the  Ramon  Xovarro  vehicle,  drew  to 
its  credit  several  highly  satisfactory  weeks  at  theatres  scattered 
about  the  country.  It  is  followed,  in  our  check,  by  "The  Legion 
of  the  Condemned"  in  fourth  place. 

Fifth  place  is  held  by  '"Tenderloin."  which  has  shown  well 
at  the  box  offices  of  nearly  all  theatres  which  have  presented 
it  with  its  Vitaphone  accompaniment.  Incidentally,  "Tender- 
loin" without  the  talkie  feature  fell  down  badly  at  one  theatre, 
in  Kansas  City.  In  the  order  of  their  appearance  the  following, 
complete  the  list  of  the  best  ten  of  the  period  from  April  15  to 
May  15  at  the  key  city  houses:  "The  Garden  of  Eden."  "Ra- 
mona,"  "The  Smart  Set,"  "The  Port  of  Missing  Girls"  and 
"The  Little  Shepherd  of  Kingdom  Come." 


1858 


Motion    Picture  News 


New  Fulco  Projector 
Offers  Features  of 
Advanced  Design 


IN  the  official  announcement  of  the 
formation  of  the  E.  E.  Fulton 
Company  as  a  national  distributor 
of  theatre  equipment  and  supplies, 
made  exclusively  in  Motion  Picture 
News,  officials  of  the  company  indi- 
cated that  a  new  projector  would  he 
introduced  by  their  organization.  A 
short  time  later,  the  new  projector 
was  announced,  production  on  the  ma- 
chines at  that  time  having  reached  a  point 
where  the  Fulton  company  could  place 
their  new  projectors  on  the  market. 

Speculation  has  run  high  concerning 
the  details  of  the  new  projector.  In  a 
recent  demonstration  it  was  shown  that 
this  new  machine  incorporates  in  its  de- 
sign and  mechanism  several  innovations 
thoroughly  in  line  with  modern  ideas  and 
projection  principles  developed  within  re- 
cent times. 

The  new  Fulco  projector  offers  many 
unique  features  of  design  and  operation. 
In  accordance  with  the  modern  tendency 
to  pay  high  regard  to  appearance,  the  de- 
signers of  the  Fulco  projector  manifestly 
have  given  considerable  thought  to  this 
feature.  Mechanically  it  reaches  stand- 
ards of  efficiency  in  operation  and  per- 
formance made  possible  by  years  of  ex- 
perience and  the  refinements  that  engi- 
neers have  accomplished  in  the  field  of 
motion  picture  projection. 

Considering  the  more  external  features, 
the  Fulco  projector  is  mounted  on  a  ped- 
estal of  pleasing  design  and  one  while 
carrying  no  unnecessary  weight  is  suf- 
ficiently massive  to  assure  absolute  steadi- 
ness. Within  this  pedestal,  all  wires  are 
concealed  and  a  generously  proportioned 
piston  (ball  bearing  mounted)  is  con- 
trolled by  a  screw  which  allows  circular 
adjustment  and  affords  means  for  verti- 
cally raising  or  lowering  machine  and 
lamp.  The  longitudinal  table  carried  by 
this  piston  and  upon  which  is  mounted 
machine  and  lamp — is  provided  with  a 
very  novel  and  efficient  device  for  tilting 
and  locking  the  machine  to  any  desired 
pitch.  Where  angle  of  projection  must 
be  changed  speedily  during  show  as  is  the 
case  with  some  houses  using  forward  and 
rear  screens,  the  adjustment  from  one  po- 
sition to  the  other  can  be  accomplished  in- 
stantly. Motor  is  suspended  from  a  swiv- 
eled  mounting  with  spring  pressure  which 
automatically  applies  the  correct  tension 
to  belt  at  all  positions  of  machine. 

No  belt  tighteners  nor  screw  adjust- 
ments of  any  kind  are  needed.  This  com- 
bination of  roomy  pedestal  and  piston 
with  sub  frame  for  motor  and  tilting  de- 
vice, together  with  a  very  substantial  cast 
iron  horizontal  table,  is  an  assemhlv  which 


Shown  on  the  right  is 
a  photo  of  the  new 
Fulco  Projector.  The 
mechanism  is  of  Erne- 
mann  design  and  the 
hase  or  pedestal  houses 
all  wires. 


eliminates  all  vibration 
and  assures  steady  pro- 
jection. 

The  magazines  are  of 
3000  ft.  capacity  and  like 
all  other  part  of  the 
equipment  are  very  sub- 
stantially built.  Upper 
magazine  shaft  is 
mounted  in  "bearium" 
metal,  and  lower  maga- 
zine shaft  runs  in  ball 
bearing. 

The  mechanism  —  of 
Ernemann  design — has  a 
wealth  of  unique  feat- 
ures, all  of  which  will  be 
highly  appreciated  by 
every  operator. 

The  gearing  compartment  of  the  mech- 
anism has  a  visible  feed  oil  system,  in- 
cluding a  rotary  pump  which  automati- 
cally functions  when  machine  is  in  action 
and  literally  drenches  and  floods  all  gears, 
cams,  shafts  and  intermittent  movement 
with  lubricant.  The  ball  bearing  inter- 
mittent action  is  a  unit  assembly,  which 
may  be  taken  out  in  a  moment  by  simply 
removing  one  nut.  In  removing  sprock- 
ets— feed,  take  up,  or  intermittent,  noth- 
ing but  a  screw  driver  is  necessary.  The 
same  tool  will  also  release  guide  rollers, 
etc. 

The  threading  operation  is  a  simple  and 
convenient  one  and  the  film  passes 
through  a  long  gate  having  lengthy  shoes 
which  may  be  instantly  removed  and  re- 
placed if  occasion  arises.  Tension  on  the 
film  may  be  varied  at  will  while  film  is  in 
motion.  Special  shoes  are  provided  for 
accommodating  freshlv  made  films  which 
tend  to  stick  as  they  pass  through. 

Film  gate  is  constructed  with  numerous 
fins  to  insure  rapid  radiation  of  heat  from 
lamp  and  the  automatic  fire  shutter  is 
highly  sensitive  and  responsive.  Feed  and 
take  up  sprockets  are  twice  the  diameter 
of  the  intermittent  sprocket  and  all  three 
are  removable. 

Framing  control  is  effected  through  a 
sizeable  circular  knob,  conveniently  placed 
at  side  of  glass  door  of  mechanism. 
Framing  does  not  affect  shutter,  never- 
theless an  adjusting  thumb  piece,  located 
above  lens  mount  permits  accurate  shut- 
ter adjustment  while  machine  is  in  action. 


Ball  bearing  shutter  is  secured  to  shaft 
in  a  manner  which  prevents  slippage  and 
it  may  be  set  to  any  position  on  shaft 
without  loosening  or  setting  a  screw. 
Shutter  shaft  may  be  extended  to  suit 
lenses  of  almost  any  focus. 

The  film  speed  indicator  which  forms 
part  of  the  mechanism,  enables  operator 
to  know  exactly  the  rate  at  which  film  is 
moving  and  furnishes  the  visual  report  of 
the  functioning  of  the  speed  control  at- 
tachment. 

At  bottom  of  mechanism,  a  small  brake 
lever  provides  a  convenient  means  for 
slowing  up  film  at  titles  without  disturb- 
ing film  speed  adjustments.  You  simply 
apply  brake  pressure  to  power  wheel  on 
opposite  side  of  mechanism  and  slow  up 
machine  just  for  the  moment  it  is  needed. 

The  speed  control  located  just  above 
lower  magazine  is  exteremely  compact. 
It  is  of  the  governor  type  and  is  so  de- 
signed that  the  automatic  control  elements 
are  concealed  within  the  rotating  drums. 

An  idler  pulley  riding  the  slack  belt 
from  speed  control  to  mechanism  is  at- 
tached to  a  spring  tensioned  lever  giving 
an  additional  factor  of  control  to  operator. 
Machine  may  be  started  from  motor 
switch  or,  if  preferred,  motor  may  be 
started  any  time  and  machine  started  or 
stopped  through  belt  idler.  Speed  control 
may  be  adjusted  in  advance  and  when 
idler  is  thrown  forward  machine  responds 
instantly  to  pre-determined  rate  of  speed. 
All  controls — governor,  idler  release,  mo- 
tor switch  and  lamp  switch  are  operative 
from  either  side  of  machine. 


J  it  u  c    2,    1  9  2  8 


1  K5«> 


The  Cost  of  those 
TVho  Pass 

And  Bow  lb  Turn  Passers-lay 
Into  Regular  Patrons  ^ 


Every  (lav  then-  arc  people  pass- 
ing your  theater  who  COULD  BE 
PERSUADED  TO  COME  IN. 

Why  do  they  pass?  The  answer 
to  that  question  means  DOLLARS 
to  you  -  MANY.  MANY  DOL- 
LARS. To  many  exhibitors  the  an- 
swer means  the  difference  between  a 
profitless  summer  season  and  a 
healthy  and  highly  successful  one. 


In  hot  weather  your  theater  can 
be  a  powerful  attraction.  Instantly 
it  establishes  a  reputation  for  cool 
comfort  in  torrid  weather  —  you'll 
notice  increased  business.  People 
who  once  passed  without  interest  will 
ENTER  with  enthusiasm. 


Give  your  ticket  sellers  mork  work 
in  the  summertime.  Keep  your  ush- 
ers busy.  Eill  your  seats.  You  have 
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and  paid  for.  Stop  those  who  PASS; 
make  your  theater  so  inviting,  so 
cool,  so  comfortable  they  cannot  re- 
sist the  urge  to  ENTER. 

Among  the  hundreds  of  letters  in 
our  "Bouquet  File"  fully  30%  spe- 
cifically mention  increased  business 
resulting  from  providing  proper  in- 
side air  with  Arctic  Nu-Air  Systems. 


Here  is  a  system  representing  a 
million  dollars  invested  by  actual  us- 
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satisfaction  sure. 

It  is  the  big  capacity  year-around 
system,  with  complete  control.  You 


can  use  it  in  the  winter  for  ventila- 
tion and  to  aid  in  circulating  the  beat 
that  lingers  around  radiators.  On 
not-so-hot  days  you  can  reduce  its 
speed,  providing  a  gentle  circulation 
of  fresh  air  that  is  most  comfortable 
and  refreshing. 

It  is  easy  to  install.  Our  engineers 
render  valuable  cooperation.  Most, 
installations  are  extremely  simple — 
no  complications  or  disorder. 

Our  easy  financing  plan  puts  the 
system  in  on  a  small  down  payment. 
You  have  a  year  to  pay  the  balance 
in  small  installments.  Thus  your 
system  pays  its  way,  and  you  will 
enjoy  every  interview  with  your 
banker. 

The  first  step  toward  better  times, 
bigger  business,  and  boosting  patrons 


—the  coupon  below.  It  will  tell  you 
what  happens  when  an  Arctic  Nu-Air 
System  begins  to  STOP  THOSE 
WHO  PASS. 


512-514  SOUTH  4TH  ST. 


MINNEAPOLIS,  MINN. 


SALES  OFFICES 
Atlanta 
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EXPORT  OFFICE 
71  Murray  St., 
New  York  City 


It  costs  but  a  stump  to  find  out  how  1000  USerS 
are  IM'll.niNt;  M'SINKSS  with  this  System. 


This  Coupon   brings  word  of 

una.i.K  si  mmku  moms. 


QowpoTL 

Today 


Arctic  Ni-Air  Corporation 
312-914  South  Fourth  St. 
Minneapolis,  Minnesota 

Send  engineering  <la tn  and  Information  on  Arctic 

Nu-Air  Ycar-Around  System  for  my  theatre 
feel   long,  feel  wide.  feet  high. 

seating  people. 

Vaini 

Address  

CUv    State  _ 


f/«o  Ifanti/acrtirers  <>f 

SANIDAIRK  Humidifying  Systems  for  Home-.  Hospitals,  Seli  .,.1.-.  Offices.  A  ...  tn.eiits.  Hotels. 


•"1  inrustrlss. 


1860 


Motion    Picture  News 


4. 


4* 


For\bu 

a  3  Way  Profit 

TO  you,  as  owner  or  manager,  Ameri- 
can Theatre  Chairs  add  three  factors 
to  the  "drawing  power"  of  your  house 
that  should  never  be  overlooked.  First, 
American  chairs  give  your  patrons  a  max- 
imum of  comfort  that  brings  them  back  to 
your  house.  Second,  the  beauty  of  design 
and  finish  of  American  chairs  assures  per- 
fect harmony  with  the  decorative  effect  and 
appointments.  And  third,  the  in-built  qual- 
ity of  American  chairs  makes  them  an  in- 
vestment that  yields  a  steady  profit  in  re- 
duced upkeep  costs  and  more  years  of 
durability. 


No.  6065—1369  of  these  chairs 
were  installed  in  the  State  The- 
atre,Kalamazoo,Mich.  American 
Walnut  woodparts,  upholstered 
back  and  dark  red  Moroccoline 
seat.  Noiseless  ball  bearing 
hinge  insures  silent  and  easy 
seat  movement.  Comfortable, 
durable  and  pleasing  to  the  eye. 


American  Seating  Company 

Theatre  Chair  Builders  to  the  American  Public  For  Over  50  Years 
10  E.  Jackson  Blvd.,  Chicago,  Illinois 

113  W.  40th  St.,  New  York  City  1211-K  Chestnut  St.,  Philadelphia 

77-D  Canal  St.,  Boston 


June    2,  1928 


1861 


Color  Lighting  as  an  Aid  to  Music  in 
the  Motion  Picture  Theatre 

By  A.  L.  Powell 

Manager,  Engineering  Department,  Edison  Lamp  Works 


MOST  of  the  larger  motion  picture 
houses  have  color  lighting  in- 
stallations which  they  use  during 
the  playing  of  the  overture  or  musical  in- 
terlude. Some  of  these  are  in  the  form 
of  cove  or  cornice  lighting  where  colored 
lamps  are  concealed  from  view  and  light 
from  these  directed  on  the  ceiling  and 
walls.  Others  employ  large  ornamental 
fixtures  fitted  with  several  circuits  of  col- 
ored lamps,  and  still  others  are  ahle  to 
Hood  a  neutral  tinted  curtain  with  col- 
ored light  from  ahove,  below,  and  the 
sides. 

This  changing  colored  lighting  may  be 
very  pleasing  to  the  audience  or  may  be 
annoying  to  the  artistic,  sensitive  person. 
It  can  be  pleasing  to  everyone  and  a  thing 
of  interest,  joy,  and  thrill  to  the  sensitive 
individual  if  proper  coordination  of  color 
and  music  is  attained.  With  ordinary 
methods  of  operation,  however,  the  likeli- 
hood of  really  annoying  effects  is  indeed 
great. 

On  many  occasions  the  writer  has  been 
back  stage  and  watched  the  electrician 
manipulate  switches  and  dimmers  on  the 
color  circuits  during  the  playing  of  the 
musical  numbers.  Except  in  a  very  few 
outstanding  instances,  where  the  manage- 
ment has  set  forth  a  very  definite  schedule 
which  it  insists  on  the  operator  following, 
the  average  electrician  pays  no  attention 
whatever  to  the  music  as  he  manipulates 
the  various  circuits.  His  attitude  seems 
to  be  somewhat  as  follows  : 

"Here  is  a  color  lighting  installation.  It 
is  paid  for  and  in  operation.  I  will  show 
the  audience  that  we  have  this  and  turn 
on  red,  bine,  green,  blue  and  yellow  as 
my  whim  or  fancy  dictates." 

If  there  is  anything  to  the  fact  that  two 
of  our  senses,  hearing  and  seeing,  can  be 
acted  on  at  the  same  time,  to  produce  a 
desirable  reaction — if  there  is  any  basis 
of  the  coordination  of  the  psychological 
value  of  color  and  music,  and  the  writer 
and  many  others  who  have  given  the  mat- 
ter serious  thought  are  convinced  that 
there  is  a  very  definite  tie-in,  then  by  this 
hit  or  miss  method  of  operation  the 
chances  of  proper  coordination  are  very 
slight  indeed. 

The  motion  picture  theatre  is  striving 
constantly  to  raise  its  programs  to  a 
higher  level.  It  has  a  remarkable  oppor- 
tunity through  this  medium  to  educate 
the  public  in  music  appreciation  and  to 
make  its  offerings  more  attractive  to  the 
lietter  class  of  patron.  Proper  coordina- 
tion of  color  and  music  has  a  popular  ap- 
peal. This  is  no  mere  theory  but  has 
been  worked  out  in  practice.  At  the  Edi- 
son Lighting  Institute  in  Harrison,  New 
Jersey,  one  of  the  features  is  a  demon- 


stration of  "Color  and  Music."  This  has 
been  shown  to  many  thousands  during  the 
past  four  years  and  always  creates  inter- 
est. 

The  modern  motion  picture  house  is 
particularly  fortunate  in  the  way  it  is 
able  to  apply  color.  We  see  by  reflected 
light,  and  to  get  the  maximum  impression 
of  color  there  must  be  a  relatively  large 
light  colored  area  on  which  the  tinted 
light  can  be  thrown,  as  is  the  case  of  in- 
direct lighting  from  cornice  to  the  ceiling, 
or  the  lighting  of  the  curtains  and  drapery 
at  the  front  of  the  house.  The  scheme  of 
having  the  orchestra  itself  clothed  in 
white  suits  and  beams  of  colored  light 
projected  on  the  area  occupied  by  the  or- 
chestra is  also  good.  The  use  of  a  large 
central  fixture  with  colored  lamps  is  not 
effective  because  the  fixture  itself  be- 
comes a  center  of  interest  and  one  does 
not  "feel"  the  atmosphere  of  color. 

Light  is  similar  to  sound  (music)  in 
more  ways  than  most  of  us  realize.  One 
is  received  by  the  eye,  and  the  other  by 
the  ear  and  then  conveyed  by  nerves  to 
our  brain  where  we  get  the  impression. 

LIGHT  is  produced  by  vibration  in  the 
so-called  ether:  sound  by  vibration 
of  the  air.  With  sound  a  deep  tone  is  the 
result  of  a  slowly  moving  wave  of  vibra- 
tion, a  high  pitch  results  from  a  much 
quicker  movement  of  the  wave.  In  light, 
there  is  a  range  from  the  lower  frequency 
red  to  the  more  rapid  violet  waves. 

An  analysis  of  a  sound  shows  the  wave 
to  have  three  characteristics— frequency 
or  vibrations  per  second  giving  the  pitch  : 
amplitude  or  size  of  the  wave  on  which 
functions  the  volume  (softness  or  loud- 
ness) depends;  and  finally  the  shape  of 
the  wave  giving  the  quality  or  character 
of  the  sound.  For  example,  a  musical  in- 
strument and  the  human  voice  may  emit 
the  same  tone  with  the  same  volume,  but 
we  can  readily  recognize  the  diff  erence  in 
quality. 

With  light  the  color  or  hue  is  a  func- 
tion of  the  frequency.  The  volume  is  rep- 
resented by  the  intensity,  while  the  mix- 
ture of  white  light  with  the  fundamental 
color  determines  its  purity  or  what  is 
called  the  "saturation." 

Both  sound  and  light  are  capable  of 
causing  sensations  of  pain  or  pleasure 
either  by  association  or  as  the  result  of  a 
direct  effect  from  the  inherent  quality  of 
the  light  or  sound.  A  shrill,  piercing 
whistling  or  a  heavy  crash  may  actually 
give  physical  pain  for  a  moment  and  pos- 
sihlv,  if  violent,  produce  a  permanent  in- 
jury. A  glaring  brilliant  light  source  may 
hurt  our  eves,  and  prolonged  ex]H>sure  to 


D 


it  may  actually  injure  the  mechanism  of 
the  eye. 

UE  to  the  similar  characteristics  of 
light  and  sound,  some  experiment- 
ers made  the  mistake,  the  writer  believes, 
of  too  close  a  tie-in.  We  have  a  so-called 
octave  of  sound,  c,  d,  e,  f,  g,  a,  b,  c, 
and  what  may  l>e  called  an  octave  of  light, 
red,  orange,  yellow,  green,  blue,  indigo 
and  violet,  with  half-tones  represented  by 
yellow  green,  green  blue,  etc.  Certain 
people  have  attempted  to  assign  tonal  val- 
ues to  the  colors  of  the  spectrum  just  as 
though  they  were  to  play  a  scale  in  colors 
or  write  a  score  for  color  as  they  would 
for  sound. 

As  a  somewhat  exaggerated  illustration 
of  the  point  we  are  trying  to  bring  out, 
an  experimenter  might  try  to  write  a 
color  score  for  "America"  (My  Country, 
'Tis  of  Thee).  His  music  would  read,  c, 
c,  d.  b,  c,  d,  e,e,  etc.,  his  light  score  might 
read,  yellow,  yellow,  green,  orange,  yel- 
low, green,  blue,  blue,  etc. 

It  is  obvious  that  attempting  to  follow 
any  such  practice  as  this  would  lead  us 
nowhere  and  that  we  would  have  a  mean- 
ingless, unintelligible  result.  We  must 
have  our  tie-in  between  the  two  senses — 
hearing  and  sight — based  on  the  psycho- 
logical or  association  element.  Realizing 
this,  it  is  evident  that  rather  than  an  in- 
dividual note  having  a  corresponding  light 
to  accompany  it,  a  group  of  notes,  that  is 
a  mood  or  theme  of  the  composition,  or 
even  a  whole  section,  will  have  a  much 
more  definitely  associated  color. 

We  must  give  consideration  to  the  man- 
ner in  which  light  will  affect  our  emo- 
tions. We  are  stirred  at  the  sound  of  the 
military  band,  the  soft  soothing  strains 
of  the  Humoresque  or  Kamennoi-Ostrow 
rest  us  and  quiet  the  nerves,  while  the 
modern  jazz  tune  has  still  another  effect. 
Some  of  us  experience  the  whole  gamut 
of  human  emotions,  listening  to  the  won- 
derfully descriptive  music  of  Massennet, 
Puccini  or  Wagner.  Particular  phrases 
promote  sorrow  or  joy.  depress  or  exuber- 
ate us.  Light  has  a  similar  effect,  the  col- 
orings of  nature  as  expressed  in  sunrise 
or  sunset  give  one  a  thrill,  the  cool,  restful 
green  of  wood  has  its  effect,  while  the 
changing  blues  and  white  caps  of  the  sea 
also  produce  an  impression.  Certainly 
these  can  be  combined. 

It  is  obvious  that  there  is  a  definite 
psychological  connection  between  music 
and  color.  Everyone  will  agree  that  cer- 
tain music  is  exciting,  other  music  quiet- 
ing, and  that  still  another  tune  may  actu- 
allv  sadden  or  depress  us.  It  has  been 
proven  very  definitely  that,  in  general,  red 
is  exciting,  yellow  stimulating  and  buoy- 


1862 


o  i  i  o  a    P  i  c  t  it  r  c    N  e  w  s 


Manufactured  Weather  4 


In  the  Paramount  on  the 
Boulevard  des  Capncinei, 
Parisians  have  discov- 
ered Manufactured 
Weather*,    that  same 
atmosphere  off 
health-giving  com- 
fort which  greets 
the  patrons  off  the 
great  Paramount 
and  the  ieo%v  in 
lew  York. 
Write  for  the 
Carrier 
Boohs  on 
air  Condi- 
tioning. 


^Manufactured 
Weather  makes 
"Every  day 
a  good 
day" 


NKW  YORK 

PHILADELPHIA 

BOMTON 


The  Carrier  System  off  /%ir 
Conditioning  in  the  Para- 
mount at  Paris  was  de- 
signed, installed  and  set 
into  operation  by  our 
Associates,  the  Car- 
rier Engineering 
Company,  Limited 
off  Mo.  24  Buck- 
ingham Gate* 
London.  The 
C  o  m  p  a  n  y  9  s 
Paris  office 
is  located 
at  4  B ue 
d'^Lguess- 
eau. 


mm 


farrier  Fnqineeiinq  Corporation 


<  IIM  VCO 


Offices  and  Laboratories 
NEWARK,  IV.  J. 


It  isn't  Manufac- 
tured Weather 
unless  it's  a 
Carrier 
System 

CLEVELAND 
WASHINGTON 
KANSAS  CITV 
I.OS  ANIJELE8 


June    2 ,    19  28 


1863 


ant,  green  quieting  and  soothing,  while 
blues  and  violets  arc  depressing,  subduing 
and  saddening  in  nature  Therefore,  all 
we  have  to  dn  is  to  analyze  a  composition 
and  determine  whether  as  a  whole  it  is 
exciting,  quieting,  stimulating,  etc.,  and 
accompany  it  with  the  color  of  light 
Which  gives  the  same  reaction.  It  is  this 
very  fact  which  makes  haphazard  opera- 
tion of  the  lighting  so  objectionable  to 
those  of  us  who  are  sensitive.  If,  for  ex- 
ample, the  orchestra  is  playing  a  martial 
Sousa  march  which  tends  to  excite  us  and 
the  electrician  has  turned  on  the  blue 
light,  we  have  two  forces  working  within 
us  producing  quite  opposite  effects.  Simi- 
larly, if  the  orchestra  is  playing  a  quiet- 
ing, pastoral  hit  and  the  house  is  bril- 
liantly illuminated  in  yellow,  again  we 
have  opposing  forces  at  work. 

BESIDES  this  purely  psychological 
effect  of  color,  there  is  another  ac- 
tion which  we  might  term  association. 
Certain  music  of  the  so-called  program 
or  descriptive  type  paints  in  our  imagi- 
nation a  ]>erfectlv  definite  picture  and  it  is 
logical  to  accompany  various  parts  of 
this  constantly  changing  picture  with 
color  that  suggests  the  same  thing. 
Through  the  ages  we  have  come  to 
associate  color  with  certain  attributes. 
For  example,  red  with  fire,  danger,  war, 
courage,  passion,  etc. ;  yellow  with  gaiety, 
festivity  and  revel,  youth,  action,  warmth, 
glory :  blue  with  the  moonlight,  the  sea, 
the  sky.  truth,  fidelity,  loyalty ;  green  with 
the  wood,  the  meadow,  youth,  spring, 
hope;  white  with  peace,  purity,  modesty; 
pink  with  beauty,  love,  health!  and  so  on. 

The  numerous  themes  offer  great  possi- 
hilities  for  changing  colors.  Flashes  of 
one  color  can  he  sii]>erim]>osed  on  another. 
A  shrill,  piercing  note  can  be  accentuated 
by  a  brilliant  light  momentarily  exposed. 
At  times,  the  change  from  one  color  to 
another  will  take  place  gradually,  at  other 
parts  abruptly. 

W  ith  a  crescendo  passage  the  intensity 
will  naturally  increase  with  the  volume 
of  sound.  During  moments  of  pianissimo 
it  is  logical  that  low  values  of  lighting 
should  l>e  used.  As  the  music  rises  and 
falls  the  illumination  follows  its  every 
movement. 

A  color  "chord"  can  he  produced  by 
shooting  shafts  of  light  adjacent  to  each 
other  rather  than  blending  the  lights  to- 
gether. As  mentioned  above,  when  one 
color  is  thrown  on  top  of  another  one  the 
effect  is  that  of  a  third  color  which  the 
eye  cannot  analyze.  If  the  colors  are 
side  by  side  one  will  probably  get  the  im- 
pression which  it  is  desired  to  create. 

If  a  curtain  is  to  he  illuminated,  then 
lights  can  he  located  above,  on  the  two 
sides  and  below.  The  curtain  can  he 
made  to  assume  one  tint  at  the  top  and  a 
different  tone  at  the  bottom  in  the  case 
where  it  is  desired  to  produce  two  reac- 
tions simultaneously.  For  instance,  when 
two  themes  are  being  played,  one  bv  the 
strings,  the  other  by  the  woodwinds!  As 
one  theme  gradually  overpowers  the  other 
(illustrated  by  the  "Pilgrims  March" 
drowning  out  the  Venusherg  motive  in 


the  "<  herturc  to  Tannhauser")  the  color 
assigned  to  the  second  is  gradually  in- 
creased in  intensity  while  that  assigned  to 
the  first  motive  is  gradually  dimmed. 

As  indicative  of  the  method  of  proced- 
ure, let  us  consider  that  we  have  a  curtain 
at  the  front  of  the  auditorium  which  can 
be  illuminated  from  both  top  and  bottom 
with  red,  green,  blue  and  yellow  light  at 
will.  Such  an  arrangement  is  likely  to  be 
found  in  any  well  equipped  theatre'.  The 
accompanying  diagram  shows  an  arrange- 
ment used  in  the  Edison  Lighting  Insti- 
tute for  a  curtain  14  feet  wide,  12  feet 
high,  that  has  been  very  satisfactory.  A 
similar  layout  for  curtains  of  other  di- 
mensions can  be  made  by  modifying  the 
wattage  to  fit  the  design  under  considera- 
tion. For  example,  a  curtain  of  approxi- 
mately twice  these  lineal  dimensions 
would  have  four  times  as  manv  square 
feet  to  he  illuminated  and  one  might  use 
twice  as  many  units,  each  of  which  is  ap- 
proximately double  the  wattage  used  in 
this  example.  Proportionately  larger  dim- 
mers would  he  required. 

The  curtain  in  this  case  is  of  heavy  pile 
velour  of  brownish  gray  or  taupe  color. 
The  row  ot  border  units  is  placed  between 
a  valance  drop  and  curtain  with  lamps 
one  foot  from  the  curtain.  Here  eleven 
units  are  used,  X-Ray  reflector  Xo.  610. 
Laco-Ehillips,  color  caps,  four  circuits 
thre  200  watt  blue,  three  200  watt  green, 
three  150  watt  red,  two  200  watt  amber 
in  the  order  of  colors  as  shown  on  the 
sketch.  It  is  to  be  noted  that  the  curtain 
hangs  in  deep  folds  or  from  four  to  six 
inches  so  that  light  streaks  down  these 
folds  creating  color  shadow  effects. 

TI 1 F.  footlights  are  approximately  2^2 
feet  in  front  of  the  curtain.  Twen- 
ty-three units  are  used,  X-Ray  reflector 
No.  EC-71  with  glass  color  plates.  There 
are  six  150  watt  blue,  six  150  watt  green, 
six  too  watt  red.  six  75  watt 
amber.  The  order  of  colors  is  as 
shown  on  the  sketch.  At  the  up- 
per right  and  left  corners  of  the 
curtain  are  concealed  lens  s]K>t- 
lamps  to  shoot  shafts  of  clear 
light  diagonally  across  the  cur- 
tain. In  addition  to  the  dimmer 
control  of  each  circuit  the  red 
horder.  tlv.'  amber  border,  tin 
amber  loot  and  two  spotlight 
circuits  have  momentary  contact 
ihort-oircuiting  switches  across 
the  dimmer  resistance  for  pro- 
ducing flashes  of  color. 

With  color  equipment  if  this 
nature  a  music  cue  sheet  on  typi- 
cal numbers  might  he  as  follows: 


Wiring  layoul  for  «-<»l<>r  curtain  BS 
used  a!  ill*'  Edison  lifiliiinj;  Insti- 
tute, Mini  described  in  the  accom- 
panying article  in  connection  with 
methods  of  coordinating  lighting 
ami  music  in  the  theatre. 


Rheingold — "Entrance  of  the  (jods 
into  I  Vallahalla"?, — Wagner 

Wotan  and  the  other  Gods  stand  con- 
templating the  beautiful  golden  castle 
Wallahalla  that  the  giants  have  built  for 
them.  It  is  far  across  the  valley  and  they 
have  no  means  of  entrance.  Donner 
causes  a  storm  to  come  up  (  [ncanation  of 
the  Thunder  motive)  which  soon  sub- 
sides, leaving  a  dazzling  rainbow  bridge 
(the  Rainbow  motive)  to  the  castle  (Wal- 
halla  motive).  As  the  Gods  pass  over 
this  fairy  bridge  we  hear  from  the  music 
that  Wotan  is  thinking  of  the  ring  (  King 
motive)  which  was  stolen  from  the  Rhine 
(  Rhine  motive).  The  "Rhine  Daughters" 
are  heard  bewailing  the  loss  of  their 
"gold."  Wotan  realizes  that  be  must  cre- 
ate some  powerful  means  to  defend  the 
'Gods  and  we  bear  for  the  first  time  in 
the  music  drama  a  very  important  motive. 
"The  Sword  of  the  Gods." 

It  would  seem  that  the  following  light- 
ing is  quite  appropriate. 

"Incantation  of  the  Thunder" — low  in- 
tensity of  blue  with  flashes  of  yellow  at  the 
proper  time  symbolizing  the  lightning. 

"The  Rainbow" — Shafts  of  red,  green  and 
blue  light  from  the  top  streaking  across  the 
curtain  giving  the  effect  of  the  spectrum. 

"Walhalla" — Yellow  from  above,  red  from 
below. 

"The  Ring" — Yellow  top  and  bottom. 

"The  Rhine" — Bue  top,  green  bottom, 
rising  and  falling  in  intensity. 

"The  Rhine  Maidens" — Shafts  of  green 
from  top. 

"Gold"  Shafts  of  yelow  on  the  blue  back- 
ground. 

"The  Sword  of  the  Gods" — Brilliant  red  of 
high  intensity  top  and  bottom. 

Finally  Rainbow  at  top  changing  to  all  up 
full  brightness. 

{Continued  on  Page  1878 


Border  Li&ht^ 


Foot  l i g h  ts 


1864 


Motion    Picture  News 


The  New  Fulco  Projector 

THE  ROLLS-ROYCE  OF  PICTURE  MACHINES 
COSTS  NO  MORE  THAN  OTHERS 


SEND  FOR 
DESCRIPTIVE  \ 
CIRCULAR 


E.  E.  FULTON  CO. 


C.  H.  FULTON,  President 

F.  A.  VAN  HUSAN,  V.  P.  &  Sales  Mgr. 

A.  G.  JARMIN,  Treasurer 

Executive  Headquarters 

1018  S.  Wabash  Ave. 
CHICAGO,  ILL. 


NOW 

READY 
FOR 
DELIVERY 


> 


BRANCH  OFFICES 


1018  S.  Wabash  Ave.,  Chicago,  111. 
115  W.  45th  St.,  New  York,  N.  Y. 
3403  Olive  St.,  St.  Louis,  Mo. 
151  Seventh  St.,  Milwaukee,  Wis. 
340  N.  Illinois  St.,  Indianapolis,  Ind. 
255  Golden  Gate  Avenue,  San  Francisco 

Factory 

2001    S.   California   Avenue,   Chicago,  111. 


June    2,  1928 


1865 


Stanley  Theatres  Campaign  to  Promote 
Moviegoing  as  Summer  Diversion 


jubilee  Week"  to  Launch  Season  of  Big  Pictures  at  Circuit's  Houses 


THE  Stanley  Company  of  America, 
in  Philadelphia  and  adjacent  dis- 
tricts, has  undertaken  a  unique  and 
comprehensive  plan  to  stimulate  public  in- 
terest in  the  theatre  during  the  summer 
months  and  to  impress  upon  pa- 
tronage the  fact  that  the  houses  under  its 
direction  will  not  only  continue  to  pre- 
sent unusually  high  quality  entertainment, 
but  offer  even  greater  programs. 

The  week  of  June  4th  has  been  set 
apart  for  an  intensive  and  far-reaching 
campaign  of  promotion  along  this  line, 
and  has  been  designated  "Stanley  The- 
atres,' Jubilee  Week."  Indica- 
tions already  point  to  one  of 
the  most  successful  promo- 
tional efforts  ever  attempted 
by  this  organization. 

The  plan  was  put  into  exe- 
cution through  the  office  of  A. 
L.  Einstein,  publicity  director, 
with  the  assistance  of  E.  L. 
Trenchard,  his  aide,  co-operat- 
ing with  Eli  M.  Crowitz  and 
the  managers  of  the  various 
Stanley  theatres  participating 
in  the  big  event. 

The  carefully  laid-out  pro- 
gram of  the  celebration  was 
presented  before  the  municipal 
authorities  of  Philadelphia, 
Chester,  West  Chester,  Lan- 
caster, Wilmington,  Camden. 
Atlantic  City  and  other  places 
in  which  it  was  proposed  to 
operate,  and  it  was  enthusias- 
tically received  by  the  several 
mayors  and  other  public  of- 
ficials. In  Philadelphia  and 
some  of  the  other  localities, 
permission  was  granted  to 
place  artistically  designed  ban- 
ners and  other  exploitation 
means  at  conspicuous  points 
along  the  central  streets  and  in 
the  business  sections. 

Co-operation  of  the  public 
utilities  was  secured,  the  street 
cars,  buses  and  other  passenger  convey- 
ances operated  by  the  Philadelphia  Rapid 
Transit  Company  are  carrying  the  Jubi- 
lee message. 

The  railroad  and  subway  stations  dis- 
plays the  banners,  cards  and  other  novel- 
ties calling  attention  to  this  special  week 
of  Stanley  theatres  get  acquainted  cam- 
paign. 

Merchants  in  Philadelphia  and  the  other 
cities  and  towns  included  in  the  celebra- 
tion are  lending  their  support  through 
mutually  advantageous  "tie-ups,"  includ- 
ing special  Jubilee  Week  Sales  and  other 
announcements. 

The  novel  Stanley  Train,  with  locomo- 
tive, pullmans,  etc.,  moves  about  the 
streets  of  Philadelphia  advertising  this 


celebration.  Street  parades  have  been 
organized,  business  men's  associations 
and  civic  bodies  have  been  enlisted  in  this 
unusually  big  and  comprehensive  move- 
ment. 

While  the  publicity  and  exploitation 
departments  of  the  Stanley  Company  have 
adequately  covered  the  campaign,  each 
house  manager  is  more  or  less  res]>onsible 
for  the  success  of  the  Jubilee  Week  in 
his  own  theatre.  Toward  this  success, 
the  managers  have  gone  to  unusual  lengths 
to  put  on  programs  that  are  out  of  the 
ordinary.    The  choicest  of  pictures  were 


Summer  Drives  On  In 
Kansas  City 

KANSAS  CITY  theatre  men  are  using  various  types 
of  campaigns  to  combat  the  summer  competi- 
tion— hot  weather  and  outdoor  attractions. 

Loew's  Midland  is  offering  a  series  of  short  trailers 
as  an  argument  against  warm  weather  slumps.  Last 
week  the  door  of  a  theatre  was  flashed  on  the  screen, 
the  door  locked  and  bound  by  a  huge  chain  and  lock. 
A  reader  goes  on  to  explain  that  in  the  olden  days  it 
was  necessary  to  close  up  during  hot  weather,  but 
that  today  public  demand  is  so  strong  for  motion 
pictures  the  year  "round,  ami  that  the  theatre  is  so 
cool  inside,  that  no  hot  weather  season  is  recognized 
any  longer. 

Samuel  Carver,  manager  of  the  Liberty  theatre, 
first  run  downtown  bouse,  recently  held  a  voting 
contest  among  patrons,  each  of  whom  dropped  a 
ballot  in  a  box  as  they  entered  the  theatre  over  a 
period  of  several  weeks,  on  pictures  which  were  most 
favored  for  revival  showings.  The  revival  showings 
now  are  being  offered,  on  a  1-week  run  basis,  the 
same  as  any  first  run  pictures,  and  the  stunt  is  prov- 
ing popular. 


scheduled  for  showing,  together  with 
added  attractions  in  many  of  the  houses, 
taking  the  form  of  stage  offerings,  beauty 
contests,  prize  offerings,  special  decora- 
tions, lobby  displays  and  "tie-ups''  with 
neighborhood  stores  and  civic,  fraternal, 
social  and  business  organizations  located 
in  the  vicinity.  Special  nights  featuring 
"home  talent"  also  have  l)een  arranged. 

A  few  samples  of  the  special  programs 
arranged  in  the  way  of  added  attractions 
may  indicate  how  extensively  and  in- 
tensively the  managers  of  the  theatres  and 
the  promotion  department  of  Stanley  have 
taken  the  idea  up.  The  Earle  theatre. 
Philadelphia,  will  present,  as  one  fea- 
ture during  the  week,  the  1 10-piece  Phila- 
delphia, Rapid  Transit  Company's  Em- 


ployees' Band.  This  feature  has  lx-en  do- 
nated, as  have  most  of  the  others  to  be 
present  throughout  the  district  during  the 
event. 

At  the  Broadway  theatre,  in  South 
Philadelphia,  where  John  J.  O'Brien  is  in 
charge,  aside  from  the  showing  of  several 
of  the  big  feature  pictures  and  other 
screen  offerings  there  is  this  special  in- 
ducement : 

Monday,  June  4,  Home  Talent  Night ; 
Tuesday,  June  5,  Guest  Night ;  Wednes, 
day,  June  6,  Club  Picadilly  Night ;  Thurs- 
day, June  7.  Ilageman  String  Band:  Fri- 
day, June  8,  Surprise  Night ; 
Saturday,  June  9,  Club  Lido 
Night. 

At  the  Grand  theatre,  Lan- 
caster, in  addition  to  the  screen 
offerings,  arrangements  were 
made  for  a  popular  Lancaster 
tenor,  Carl  Aument,  to  sing 
several  numbers  in  a  stage  pre- 
sentation, before  the  showing 
of  Clara  Bow  in  "Red  Hair," 
as  well  as  to  sing  the  musical 
theme,  "Red  Hair,"  at  inter- 
vals throughout  the  offering  of 
the  picture. 

The  Capitol  theatre,  Lan- 
caster, will  offer  vitaphone  at- 
tractions, together  with  the 
Adelphia  Quartette. 

The  Hamilton,  Lancaster,  is 
putting  on  a  special  Apache 
dance  and  a  string  orchestra. 
A  circus  ballyhoo  in  the  way 
af  a  street  parade  was  ar- 
ranged for  the  opening  day  of 
the  showing  of  the  Wagon 
Show. 

These  are  typical  of  the  ef- 
forts the  house  managers  are 
making  to  make  Jubilee  Week 
a  success. 

Two   of   the  Philadelphia 
radio  broadcasting  stations  are 
being  used,  and  on  Thursday. 
June  7,  the  services  of  the  Co- 
lumbia chain  of  stations  will  present  of- 
ferings in  connection  with  the  celebration. 

Independently  operated  theatres  in  va- 
rious parts  of  the  country  are  adapting 
on  a  smaller  scale  a  similar  idea  to  open 
up  the  Summer  season.  In  the  majority 
of  these  campaigns  there  is  particular 
emphasis  upon  the  atmospheric  comfort 
of  the  theatres  equipped  with  ventilating 
systems.  Those  houses  so  equipped  have 
an  excellent  selling  argument  in  behalf  of 
moviegoers  as  a  hot  weather  diversion. 
To  realize  the  full  value  of  their  cooling 
system  feature,  the  progressive  and  ag- 
gressive showmen  are  conducting  news- 
paper, screen  and  program  reader  copy- 
to  create  in  the  public  mind  an  attitude 
of  favor  toward  the  theatre  in  Summer. 


1866 


Motion    Picture  News 


"Diamond  H"  Remote  Control  Switches 
should  be  in  every  Theatre! 


Mayfair  Theatre 
New  York,  N.  V. 


How  about  your  lighting  system 
in  case  of  fire? 

W  hat  would  happen  to  your  audience  if  fire  broke  out  to- 
night, or  if  lightning  crippled  the  main  current  supply? 
Of  course  you  have  thought  about  it — but  are  you  prepared? 
By  installing  ''Diamond  H"  Remote  Control  Switches  to 
link  up  your  main  and  emergency  lighting  circuits  or  two 
sources  of  main  current  supply,  if  anything  happens  "Dia- 
mond H"  is  on  the  job  and  automatically  shifts  from  one  to 
the  other. 

You  will  have  light  in  your  aisles,  exits,  corridors,  stair- 
ways no  matter  what  happens. 

These  Remote  Control  Switches  can  be  used  in  a  great 
variety  of  ways  in  theatres.  They  save  money  in  wiring 
and  are  absolutely  reliable. 

If  you  are  not  protected,  let  us  tell  you  how  "Diamond  H" 
Remote  Control  Switches  can  protect  your  lighting. 
In  the  Mayfair  Theatre  "Diamond  H"  Remote  Control 
Switches  control  the  stage  lighting. 


THE  HART  MANUFACTURING  CO. 


NEW  YORK 


HARTFORD,  CONN. 

BOSTON  CHICAGO 


TORONTO 


June    2 ,    19  2  8 


1867 


How  We  Used  Radio  to  Tell  the  Public 
About  Our  Musical  Programs 

By  C.  T.  PERRIN 

Manager  Sterling  Theatre,  Greeley,  Colorado 


I FEAR  that  this  is  going  to  make  quite 
a  lengthy  story,  this  effort  of  mine  in 
in  compliance  with  the  request  of  the 
editors  of  The  Siiowm  w.  to  tell  the  de- 
tails of  our  broadcasting  of  the  musical 
accompaniment  to  a  picture  at  the  Sterling 
theatre  over  a  local  radio  station.  How- 
ever. I  am  told  by  the  editors  that  only 
the  full  details  will  be  valuable  as  an  out- 
line and  working  method  for  the  consid- 
eration of  other  exhibitors  who  may  at 
some  future  time  desire  to  employ  a  simi- 
lar exploitation  idea  in  conjunction  witli 
their  home  broadcasting  stations. 

To  begin  witli  the  radio  entertainment 
we  broadcast  was  put  on  by  Carlos,  fea- 
tured organist  at  the  Sterling,  and  myself. 
For  four  or  five  weeks  straight  we  had  a 
little  act  which  we  put  on  over  the  radio 
during  our  weekly  frolics.  We  had  in- 
tended it  to  be  only  one,  but  the  request 
from  radio  fans  that  we  continue  the  fea- 
ture resulted  in  further  adventures  along 
the  same  line. 

These  acts  were  in  the  nature  of  my 
asking  Carlos  questions  which  he  would 
answer  with  music.  During  the  act,  the 
music  never  stopped.  For  instance,  if  I 
should  ask  him,  "Where  were  you  born?" 
he  would  start  playing  " Sidewalks  of 
Xew  York,"  or  any  other  number  chosen. 

In  each  case,  of  course,  the  entire  num- 
ber would  not  be  played,  but  enough  that 
everyone  would  know  the  name  of  the 
tune,  and  the  answer  to  the  question 
which  I  asked. 

After  four  such  programs,  we  began  to 
run  out  of  questions  and  suitable  answers, 
so  decided  to  put  on  a  little  act  of  show- 
ing how  Carlos  might  go  about  cuing  a 
picture  program. 

Our  local  radio  station  is  not  an  adver- 
tising station,  and  we  must  be  very  care- 
ful about  doing  anything  or  saying  any- 
thing over  the  station  that  might  be 
classed  as  advertising.  Therefore,  it  is 
necessary  to  get  what  little  l>enefit  we  can 
by  using  stunts  of  this  nature,  perhaps  to 
create  interest  in  our  business,  generally, 
or  to  cause  outside  comment  in  which  our 
theatre  might  be  mentioned. 

Each  week,  we  announced  that  "Cash 
and  Carry"  (which  name  we  took  for 
ourselves)  would  be  back  on  the  air  again 
the  following  Friday  with  another  stunt, 
and  our  radio  audience  grew  each  week 
— judging  from  the  comment  which  we 
received  locally,  and  from  every  State  in 
the  Union  and  three  provinces  in  Canada. 

I  will  try  to  give  you  an  outline  of  the 
program. 

Announcement  before  music  starts, 
when  microphone  is  turned  over  to  me 
for  the  act: 


"It  has  been  brought  to  my  attention 
that  many  people  give  very  little  thought 
to  the  musical  accompaniment  to  a  pic- 
ture when  they  attend  the  theatre.  Many 
do  not  realize  that  the  organist  or  orches- 
tra leader  must  spend  many  hours  in  pre- 
paring a  program  to  properly  fit  a  picture, 
and  that  you  attend  a  theatre  may  enjoy  a 
program — both  because  the  program  is  a 
splendid  one  and  the  music  is  such  as 
that  you  just  seem  to  live  with  those  who 
ap]K-ar  on  the  screen. 

"Tonight,  Carlos  is  going  to  show  you 
how  he  goes  about  cuing  a  picture  pro- 
gram. AYe  will  go  through  the  entire 
gram,  just  the  same  as  you  will  hear  him 
at  any  regular  performance  in  our  the- 
atre. 

"But  just  a  minute,  Carlos,  before  we 
start.  You  seem  to  be  a  little  bit  gloomy, 
tonight.  What's  the  matter  with  you,  any- 
way?" 

Carlos  Plays:  "Oh,  How  I  Hate 
to  Get  Up  in  the  Morning." 

In  each  case,  now,  the  music  is  continu- 
ous, and  my  talking  goes  on  at  the  same 
time.  He  remains  on  this  number  until 
the  next  question  is  complete,  then  swings 
to  that  answer. 

"So  much  for  that,  though.  Now,  Car- 
los, let's  get  back  to  our  picture  program. 

"The  first  subject  will  be  our  news  reel. 
The  first  subject  on  the  news  is:  'Con- 
ference between  the  Mayor  and  Under- 
world King  of  a  Large  Eastern  City.'  " 

Carlos  Plays  :  "Together,  We  Two." 

"Next  on  the  news :  Lindberg  at  a 
California  bathing  beach,  surrounded  by 
bathing  l>eauties." 

Carlos  Plays:  "Lucky  Lindbergh." 
(Lindy  in  California  at  that  time.) 

"And  now :  The  Senate  leaving  the 
Senate  chamber  after  a  hard  day's  work." 

Carlos  Plays :  "Just  Another  Day 
Wasted  Away." 

IMMEDIATELY  upon  starting  this, 
and  after  just  enough  to  get  the  tune 
across  to  the  listeners,  he  is  stopped  with 
the  following  announcement : 

"W  ait  a  minute,  wait  a  minute.  That  is 
enough  for  that  one.  After  that.  I  think 
we  had  better  go  on  to  the  next  unit  of 
our  program.  It  is  hard  to  tell  what  the 
next  news  subjects  might  bring." 
Music  is  now  silent. 
"The  next  subject  on  our  program  will 
be  a  very  pathetic  short  subject,  perhaps 
a  little  unusual.  I  would  like  to  remind 
you  who  are  listening  in.  however,  that 
such  suffering  as  will  lie  portrayed  in  the 
following  sketch  is  so  realistic — so  true 
to  life — that  it  should  be  uplifting,  rather 
than  depressing." 


Carlos  Begins  Playing:  "Hearts  and 
Flowers"  as  sketch  l>egin>. 

"Our  hero  is  a  big,  husky  farmer  lad 
from  the  great  outdoors,  now  engaged  in 
the  art  of  selling  sewing  machine  needles. 
Our  heroine  is  one  of  those  blondes,  by 
choice — a  quiet,  coy,  little  maiden,  search- 
for  romance.  Her  father  is  in  the  second- 
hand coal  business.  He  hauls  ashes." 

ANID  from  here,  a  comedy  sketch  goes 
out,  that  must  be  of  the  make-up  of 
the  local  team.  This  can  be  made  equally  as 
funny  as  the  ability  of  the  person  doing 
the  talking  to  put  it  over — and  that  is  all. 
From  the  above,  everything  that  takes 
place  is  in  the  form  of  words  spoken 
rather  than  the  form  of  a  story. 
Announcement : 

"And  that,  folks,  is  the  end  of  our 
short  subjects.  And  we  hope  we  have  not 
brought  too  much  sadness  to  those  of  you 
who  are  our  audience  this  evening. 

"And  now,  going  from  the  ridiculous 
to  the  sublime,  we  come  next  to  the  organ 
solo  by  our  Mr.  I  lahnewald.  Carlos  has 
chosen  for  his  solo  tonight,  his  version  of 
'My  Ohio  Home.'  All  right,  Carlos." 

Carlos  Plays  His  Solo— "My  Ohio 
Home" — his  own  version. 

"Immediately  following  the  solo,  we 
present  our  feature  picture.  We  will  not 
take  time  to  go  through  an  entire  feature 
tonight,  since  that  would  take  too  long. 
Rather,  I  think,  we  will  choose  for  our 
feature  the  screen  version  of  'Rose  Ma- 
rie,' since  this  is  a  picture  that  everyone 
will  want  to  see  very  soon — and  we  will 
just  give  you  a  touch  of  it. 

"Local  listeners  will  pay  particular  at- 
tention to  these  numbers  as  Carlos  uses 
them  during  the  showing  of  this  produc- 
tion on  Wednesday  and  Thursday,  and  we 
are  sure  vou  will  feel  and  realize  the  real 
ini]X)rtance  of  music  with  a  picture  when 
vou  visit  the  Sterling  theatre  and  hear  it 
with  'Rose  Marie.' 

"Carlos'  first  number  will  be  'Indian 
Love  Call.'  " 

As  Carlos  gets  into  the  number  a 
short  ways,  the  following  announcement 
is  made,  thoroughly  in  keeping  with  this 
part  of  the  program,  and  without  the 
slightest  touch  of  comedy. 

"  'Rose  Marie'  is  a  story  of  great  love 
and  romance  in  the  woods  of  the  Cana- 
dian Xorthwest.  Toward  the  first  of  the 
story.  'Indian  Love  Call.'  beautiful  be- 
yond words,  and  just  a  little  touching  as 
Rose  Marie  sings  it  as  a  signal  to  her 
lover,  who  is  listening  at  a  distance,  that 
they  must  not  see  each  other  again.  He 
{Continued  on  Page  1873) 


Consultation  with  the  National  costs  you  nothing.  It 
will  save  you  money.  For  National  has  specialists  in 
every  part  of  the  country  who  know  the  theatre  from 
the  ground  up.  They  can  advise  you  right — show  you 
how  to  get  the  most  for  your  money. 

Only  the  most  experienced  men  in  theatre  supply 
lines  find  a  place  on  National's  staff,  because  serving 
you  right  is  no  "handy  man"  job.  And  shoulder-to- 
shoulder  they  work  with  you  to  furnish  better  mer- 
chandise, better  service — to  cut  costs  without  cutting 
quality.  These  things  are  only  possible  with  a  big,  well 
financed  organization  like  National  Theatre  Supply. 

Consult  the  National  on  anything  you  need — from 
complete  equipment  and  furnishings  to  replacements 
on  smallest  parts.  One  of  our  thirty-one  branch  offices 
is  near  you  and  it  is  manned  ready  to  answer  your  call, 
day  or  night. 


<tNationalc$heatre  Suppty^ompany 


June    2,  1928 


1869 


New  Type  Organ  for  Smaller  Theatres 


THE  growth  of  musical  apprecia- 
tion is  one  of  the  outstanding 
characteristics  of  the  times. 
Never  before  was  the  desire  for  really 
good  music  so  widespread  or  so 
clearly  in  evidence.  Never  before  has 
it  been  possible  for  people  to  satisfy 
their  musical  appetites  to  the  extent 
that  now  obtains.  This  is  due  in  part 
to  radio  broadcasting,  which  is  send- 
ing the  best  in  music  to  an  ever-wid- 
ening circle  of  homes.  It  is  due  in 
part  to  improved  instruments  for  re- 
producing recorded  music.  Last,  but 
most  important,  is  the  credit  that  is 
due  to  Motion  Picture  theatres,  which 
have  made  wonderful  strides  in  pro- 
viding increasingly  artistic  musical 
programs  for  their  patrons. 

Managers  of  leading  theatres,  in 
their  desire  to  attract  large  and  con- 
tinuous patronage,  have  not  failed  to 
consider  this  significant  trend  of  the 
times.  Therefore,  they  are  devoting 
increasingly  large  amounts  of  adver- 
tising space  to  announcing  high-class 
musical  features,  with  the  result  that  the 
movie  fan  no  longer  goes  to  a  theatre 
merely  to  see  a  feature  picture,  but  to 
enjoy  an  afternoon  or  evening  of  pleas- 
ing entertainment,  in  which  music  plays 
a  most  important  part. 

It  is  the  organ  which  is  mainly  relied 
upon  to  enhance  the  dramas  and  comedies 
of  the  screen ;  to  provide  artistic  and  de- 


Photo  above  shows  the  Wurlitzer  "Organelle"  style 
W,  a  combination  organ  and  piano  played  by  organ- 
ist or  automatically  and  especially  developed  for 
the  small  picture  theatre. 

lightful  overtures  and  musical  specialties; 
and  to  establish  and  maintain  a  large  and 
regular  patronage. 

With  its  electrical  action  and  instantan- 
eous response,  the  modern  organ  makes 
orchestral  transcription  easy  for  the  or- 
ganist. It  enables  him  to  vary  his  music 
at  will  to  suit  the  needs  of  the  photoplay 
he  is  following1. 


The  necessity  of  having  in  the 
small  theatre  musical  accompaniments 
of  a  high  calibre  has  created  a  need 
which  organ  manufacturers  are  now 
giving  their  greatest  attention.  It  is 
interesting  to  note  that  the  Rudolph 
Wurlitzer  Company,  builders  of  or- 
gans for  theatres  of  all  sizes,  recently 
have  brought  out  a  new  small  instru- 
ment. This  new  creation  is  called  the 
"Organelle." 

The  "Organette,"  now  being  placed 
on  the  market  is  an  innovation  which 
places  within  the  reach  of  the  small 
theatres,  seating  from  two  to  six  hun- 
dred persons,  the  facilities  for  pro- 
viding good  musical  accompaniments 
for  their  picture  presentations. 

This  small  instrument  is  a  combi- 
nation of  piano  and  organ.  It  may  be 
played  either  as  a  piano,  an  organ 
with  piano  accompaniment,  or  as  a 
straight  organ.  It  may  be  played  by 
an    organist    or    automatically,  by 
means  of  music  rolls ;  the  rolls  being 
of  the  Duplex  variety,  one  rewind- 
ing while  the  other  plays.   The  instru- 
ment  may  be  started   or   stopped  by 
means  of  an  electrical  switch  from  the 
box  office  or  the  booth.    One  of  the  out- 
standing features  of  the  "Organette"  is 
the  surprising  volume  for  its  size  which 
the     Wurlitzer     designers     have  ac- 
complished in  the  building  of  this  new 
departure  in  small  organ  construction. 


Remote  Switch  Changes  Spotlight  Colors 


TO  the  several  advantages  of  Mazda- 
type  spotlights  for  stage  and  deco- 
rative lighting  in  the  auditorium 
there  recently  has  been  added  another  fea- 
ture in  the  form  of  complete  remote  con- 
trol of  color  as  well  as  intensity. 

Well  known  advantages  of  Mazda-type 
spotlights  are  that  they  do  not  require  an 
attendant  as  is  the  case  with  arc-types ; 
they  can  be  operated  by  a  distant  switch ; 
and  they  can  l>e  used  with  dimmers.  I'.ut 
heretofore  there  has  been  no  way  of 
changing  at  will  the  color  of  the  light 
beam,  except  by  the  manual  removal  and 
insertion  of  different  color  frames. 

With  the  perfection  of  a  new  device, 
wherein  the  operation  of  the  color  frames 
is  controlled  electro-magnetically — the  en- 
tire service  of  the  spotlight  in  respect  to 
white  lighting,  color  lighting,  and  dim- 
ming, can  all  l>e  controlled  from  a  distant 
point. 

The  new  Mazda-type  spotlight  having 
these  features  recently  was  introduced  by 
Kliegl  Bros.,  Universal  Electric  Stage 
Lighting  Co.  The  spotlight  may  be  lo- 
cated wherever  requirements  dictate 
frequently  in  concealed  and  inaccessible 
places,  as  is  particularly  the  case  when 
the  lighting  is  for  auditorium  decorative 
purposes — and  the  control  may  be  placed 
wherever  it  is  most  convenient  for  the  op- 


erator. A  group  of  the  spotlights  can  be 
controlled  as  easily  as  one  unit. 

In  many  instances  where  color  lighting 
was  desired  it  has  been  the  practice  to  in- 
stall several  groups  of  spotlights,  one 
group  for  each  of  the  colors  desired.  For 
example,  a  group  of  spots  fitted  with  red 
color  filters,  another  with  blue,  another 
with  amber  or  green  and  still  another 
group    for   clear   white   or  unmodified 


The  mania  type  spotlight  providing  remote 
control  of  color  frames  a-  well  at  lij;lit  in- 
tensity by  means  of  dimmers.  The  <<>lur 
frames    are    operated    electro-ma  gneticallj 


lighting — usually  operating  one  group  at 
a  time.  It  is  now  possible  to  install  a 
single  group  of  Spotlights  that  will  give 
all  these  color  variations,  or  install  the 
same  number  of  spotlights,  obtaining  four 
or  five  times  as  much  light  for  each  color. 

Also  since  each  color  frame  is  inde- 
pently  operated,  two  or  more  color  frames 
may  l>e  used  at  one  time,  obtaining  a 
blending  of  colors;  as,  amber  and  red  for 
producing  orange — thus  further  extend- 
ing the  range  of  colors  available. 

Though  each  spotlight  and  color  frame 
may  be  individually  controlled  they  also 
may  be,  and  usually  are,  so  wired  that  all 
the  spotlights  installed,  or  any  selected 
group,  may  be  changed  instantly  from 
one  color  to  another,  or  all  color  frames 
removed,  giving  the  maximum  intensity 
of  white  lighting — the  operation  being 
performed  through  the  medium  of  a  se- 
lective control  board  with  master 
switches. 

In  theatres,  where  the  direction  of  il- 
lumination is  fixed,  these  new  spotlights 
may  be  used  for  spotlighting  or  flood- 
lighting the  stage — from  the  balcony  rail : 
from  a  recess  in  the  ceiling:  or  from  con- 
cealed locations  in  other  parN  of  the 
house.  They  also  provide  facilities  for 
lighting  front  drops  with  varied  color 
(Continued  on  Page  \SSo) 


1870 


Motion    Picture  Nezvs 


YORK  atr  conditioning 

1  Exempts  you  from  a  weather  tax 


The  York  Carbon  Dioxide  Com- 
pressor direct  connected  to  a 
synchronous  motor  has  been  spe- 
cially designed  to  meet  the  re- 
quirements of  the  theatre  field. 
Quiet  operation  and  the  compara- 
tively small  space  required  for 
this  part  of  equipment,  are  among 
its  many  advantages.  Economical, 
and  absolutely  dependable,  it 
represents  the  most  advanced 
equipment  for  air  cooling  and 
conditioning  requirements. 


With  a  public  that  has  been  educated  to  comfort, 
— air  cooling  and  conditioning  is  today,  just  as 
important  as  a  modern  heating  plant  or  a  lighting 
system. 

It  is  no  longer  an  innovation  or  an  unusual  fea- 
ture. It  is  an  essential,  and  the  theatre  which 
neglects  this  phase  of  its  equipment  is  laboring 
under  a  handicap  that  the  best  show  cannot  off- 
set. 

York  Mechanical  Refrigeration  is  foremost  the 
world  over  in  every  phase  of  commerce  and  in- 
dustry where  controlled  cold  is  required. 

York  Engineers  have  brought  to  the  theatre  field 
their  knowledge  and  experience  which  has  made 
York  equipment  for  play  houses  successful  and 
advantageous  from  every  operating  standpoint. 

Write  today  for  complete  information  regarding 
York  Air  Conditioning  equipment  in  your  the- 
atre. 

YORK 

ICE  MACHINERY  CORPORATION 


Y 


K 


H 


N     N  A 


J  u  it  e    2  ,    /  9  2  8 


1871 


"Service"  is  Salesman  and  Wage  Earner 
of  the  Equipment  Distributor 


An  Enter* icn  \N 

Walter  E.  Green 

General    Manager.    National    Theatre  Suppl)  <  O. 


Till'",  organization  which  properly 
functions  as  a  distributor  of  thea- 
tre equipment  is  primarily  a  ser- 
vice organization.  And  by  that  1  mean 
an  organization  which  specializes  in  sup- 
plying the  needs  of  the  theatre  owner — 
and  seeing  to  it  that  the  articles  sold  are 
of  a  quality  that  will  serve  the  desired 
purpose  satisfactorily,  making  sure  that 
the  installation  is  correctly  made,  and 
providing  credit  facilities  which  enahle 
the  buyer  to  distribute  the  cost  of  his  pur 
chase  over  a  period  of  time. 

Just  what  that  entails  in  the  way  of 
maintenance  costs  for  technical  research, 
specialists  in  installation  and  service  work, 
sales  personnel,  office  force  and  inventory. 
I  shall  briefly  outline  later  on — after  I 
have  answered  the  question  which  appar- 
ently inspired  this  interview  and  which  it 
seems  to  me  is  an  echo  from  the  discus- 
sions of  conditions  in  other  lines  where 
different  economic  factors  prevail  and 
"high-cost  distribution"  is  the  popular 
topic  of  conversation. 

To  begin  with  the  theatre  equipment 
distributor  has  a  very  limited  field  in 
which  to  operate.  The  total  expenditure 
for  theatre  equipment  last  year  was,  ap- 
proximately, $50,000,000.  But  this  fig- 
ure includes  the  sale  of  organs,  stage  rigg- 
ing, chairs  and  other  furnishings  of  a 
permanent  or  quasi-permanent  nature, 
and  many  of  which  are  purchased  direct 
from  the  manufacturer.  These  are  "new 
theatre"  furnishings  and  their  life,  ordi- 
narily, equals  the  life  of  the  theatre  it- 
self. Of  this  $50,000,000  total  about  one- 
fifth,  or  $10,000,000,  was  spent  for  equip- 
ment handled  by  distributors,  and  in- 
cluded such  articles  as  booth  equipment, 
and  other  materials  more  or  less  in  stead}' 
demand  by  theatres  under  operation.  One 
need  not  go  any  further  than  that  to 
realize  that  there  is  no  real  economic  need 
for  reduction  of  distribution  costs  in  a 
field  where  consumption  is  so  small. 

In  the  second  place,  unlike  automobiles 
where  obsolescence  is  great  owing  to 
wear,  style  changes  and  rapid  introduc- 
tion of  new  models,  theatre  equipment  is 
long-lived.  The  theatre  equipment  dis- 
tributor for  his  sales  .appeal  to  the  pros- 
pective buyer  depends  solely  upon  the 
facilities  he  can  offer  the  theatre  owner 
in  supplying,  installing  and  servicing  ap- 
paratus of  established  quality  at  a  list 
price. 

Distributive  processes  which  in  othei 
lines  accomplish  price  reductions,  effect 
economies  by  three  methods.  These  are 
volume  buying,  volume  selling  and  elimi- 


nation of  service  features.  The  handiest 
example  of  the  latter  method  is  to  be 
found  in  the  policy  of  chain  stores,  which 
under  the  guise  of  a  facility,  eliminate 
the  costs  of  delivery  and  credit. 

Theatre  equipment  manufacture  and 
distribution  does  not  lend  itself  to  volume 
production  or  selling.  There  are  about 
2,500  projectors  sold  each  year.  The 
number  of  new  theatres,  many  of  them  of 
the  de  luxe  type  in  which  three  projec- 
tors are  installed,  account  for  a  large 
share  of  this  2.500.  Though  projectors 
would  seem  to  be  machines  having  a  lim- 
ited life,  owing  to  wear,  we  have  no  proof 
that  there  is  any  considerable  replacemeM 
of  this  apparatus  in  older  theatres.  New 
parts  are  purchased  for  the  old  machines 
— and  even  here  replacement  is  much  less 
than  it  should  be  if  first-rate  projection 
results  are  to  be  obtained — but  new  ma- 
chines for  old  booths  are  a  rare  excep- 
tion to  the  rule. 

The  equipment  distribution  business 
developed  in  harmony  with  the  develop- 
ment of  the  motion  picture  theatre.  In 
the  early  days  when  small,  independently 
operated  picture  houses  were  the  rule, 
there  was  need  for  a  supply  dealer  whose 
inventory  assured  the  theatre  man  of 
ready  access  to  supplies  he  could  not 
afford  to  stock. 

L&TER,  the  development  of  the  chain 
or  circuit  theatre  organizations,  cre- 
ated the  need  for  a  national  organization, 
capable  of  selling  supplies  at  the  head- 
quarters of  the  circuit  companies  where 
purchasing  departments  are  maintained, 
and  providing  service  at  the  point  of  in- 
stallation— at  a  theatre  in  a  distant  city. 
The  maintenance  departments  organized 
by  the  circuit  companies,  and  the  supply 
dealer  located  in  the  city  where  the  pur- 
chases were  made  but  with  no  represen- 
tation in  other  cities,  were  helpless  to 
cope  with  this  new  situation.  In  conse- 
quence of  a  changed  condition  and  a  new 
demand,  National  Theatre  Supply  Com- 
pany was  organized. 

The  servicing  of  apparatus  and  equip- 
ment sold  by  National  Theatre  Supply 
Company  is  only  one  part  of  an  elaborate 
service  scheme.  This  begins  with  the 
technical  research  involved  in  seeking  new 
devices  develo|>ed  for  the  theatre. 

Show  room  displays  of  equipment  en- 
able the  theatre  owner  to  judge  the  ap- 
pearance and  see  the  actual  operation  of 
an  article  of  equipment  he  is  seeking. 
The  proper  installation  of  apparatus  has 
much  to  do  with  its  performance  and 


wearing  qualities,  and  for  that  reason  we 
maintain  a  staff  of  socialists  to  make  in- 
stallations. Our  line,  embracing  a  multi- 
plicity of  articles,  is  a  time-saver  for  the 
theatre  owner,  who  thus  enjoys  the  bene- 
fits of  centralized  buying.  The  mainten- 
ance of  a  staff  of  experts  in  the  design 
of  projection  booths,  lighting  systems, 
stage  rigging,  interior  decoration,  etc.. 
gives  the  theatre  owner  access  to  technical 
advice  and  information  which  is  in  addi- 
tion to  that  available  to  him  from  the 
architect,  engineer,  or  others  identified 
with  the  construction  work  connected 
with  a  new  theatre  project  or  the  remodel- 
ing of  an  old  theatre. 

REPAIR  shops  are  maintained  in  the 
majority  of  our  31  branch  stores 
scattered  throughout  the  country,  and  the 
stock  of  supplies  is  sufficient  to  provide 
rapid  delivery  of  equipment.  This  in- 
volves an  inventory  of  over  $1,500,000. 
Our  day  and  night  emergency  service  is 
another  service  feature  that  has  saved 
many  a  theatre  from  loss  due  to  break- 
downs of  apparatus.  In  connection  with 
this  service  we  carry  an  emergency  loan 
inventory  valued  at  $200,000.  invested  in 
spare  parts  and  units  ready  for  imme- 
diate installation  in  the  event  of  a  break- 
down. And  this  figure  is  given  at  re- 
placement value. 

Periodical  inspection  of  equipment  in. 
which  experts  make  a  thorough  investi- 
gation of  apparatus  and  report  directly  to 
the  theatre  owner  or  manager,  is  another 
free  service  feature  our  organization 
offers  at  all  of  the  branch  stores. 

From  experience  we  know  that  there 
would  be  no  justification  for  reducing  our 
service  facilities.  From  experience  and 
strict  scrutiny  of  every  phase  of  this  ser- 
vice organization,  we  know  that  main- 
tenance costs  have  been  reduced  to  the 
lowest  level  commensurate  with  efficient 
performance. 

The  national  theatre  equipment  distrib- 
utor offers  the  manufacturer  a  Steady 
outlet  for  his  product — which  enables  the 
producer  to  operate  his  factory  at  the 
maximum  of  its  efficiency.  This  saving  of 
waste  in  manufacturing  effort  is  passed 
on  to  the  consumer.  Likewise,  the  dis- 
tributor, through  his  ability  to  handle  a 
wide  range  of  articles,  assures  the  theatre 
owner  of  a  wide  choice  of  models  and 
types  of  equipment  devices.  This  makes 
for  the  greater  appeal,  comfort  and 
quality  of  entertainment  he  can  offer 
prosj>ective  patrons — service  in  a  word. 


1872 


Motion    Picture  News 


/  CH 
Simplicity 
V  Dimmers  J 


The  Great  Lakes  Theater,  Buffalo,  equip* 
ped  with  C-H  Dimmers  and  ventilation 
control.  Architect,  Leon  Lambert 


the  Choice  of  heading 
Theaters  Everywhere 

Because  they  improve  presentations  by  providing 
illumination  control  as  flickerless  as  night  fall,  giving 
the  most  subtle  and  beautiful  lighting  effects. 
Because  their  mechanical  and  electrical 
perfection  both  in  materials  and  con- 
struction assure  ease  of  operation,  low 
maintenance,  and  long  life. 

Because  C-H  Dimmers  are  adapted  to 
any  theater  and  easily  enlarged  for  future 
needs.  Just  ask  your  architect  or  elec- 
trician about  the  advantages  of  C-H 
Dimmers  and  in  the  mean- 
time write  for  complete  facts 
contained  in  the  booklet 
"Illumination  Control  for  the 
Modern  Theater". 


Write  for  our  booklet 
"Illumination  Control  for 
the  Modern  Theater" 


The  Tampa  Theater  r  Tampa,  Fla.t 
is  equipped  with  C-H  Dimmers. 
Eberson  &  Eberson,  Architects 


The  CUTLER-HAMMER  Mfg.  Co. 

Pioneer  Manufacturers  of  Electric  Control  Apparatus 
1255  St.  Paul  Avenue 

MILWAUKEE,  WISCONSIN 


CUTLER  i  HAMMER 


^Perfect  Illumination  Controljbr  the  Modern  cTheater 


June    2 ,    19  28 


1873 


How  We  Used  Radio  to  Stimulate  Interest  in  Our 
Musical  Program  With  Pictures 

{Continued  from  page  1867) 

tlit'  program  in  order  to  have  it  in  keeping 
with  the  spirit  of  the  thing. 

On  a  more  serious  program,  this  tiling 
could  be  worked  out  on  a  really  large 
scale,  I  believe,  and  perhaps  in  the  form 
of  a  story  of  the  feature,  or  play,  inter- 
preted with  music. 

I  !>elicve  that  we  managed  to  get  a  real 
message  over  on  this  one — and  at  least 
we  had  any  number  of  comments  on  it, 
both  locally  and  from  many  surrounding 
cities  and  states. 


hears  it,  turns,  and  begins  his  long  jour- 
ney— alone." 

Carlos  finished  the  number  without 
talking.  After  the  number,  the  following 
announcement : 

"Next— Totem  Tom  Tom'— a  more 
lively  melody,  used  during  the  Indian  se- 
quence of  the  story. 

Carlos  Plays  "Totem  Tom  Tom." 

"And,  at  last,  'Rose  Marie.'  " 

Carlos  Plays  "Rose  Marie." 

After  starting,  just  enough  time  is  al- 
lowed to  get  following  announcement  in 
perhaps  a  few  measures  from  the  end. 

'"Rose  Marie,'  the  very  beautiful  bal- 
lad which  is  the  love  theme  of  the  story 
throughout.  The  tenderness,  the  charm 
and  the  soft,  rich  melody,  will  hold  you' 
You  will  live  the  life  of  Rose  Marie 'and 
Jim— love  with  them— and  rejoice  with 
them,  as  they  find  each  other,  never  again 
to  be  parted.  Happy— yes— and  the  very 
breath  of  love  and  happiness  is  found  in 
the  beautiful  ballad,  'Rose  Marie  '  " 

And  as  the  picture  ends,  leaving  you 
with  a  heart  filled  with  love  and  happiness 
the  curtain  closes  as  the  last  notes  of 
Rose  Mane"  are  heard. 

Carlos  follows  out  this  action  perfectly. 

1  here  is  a  pause  for  just  a  second- 
then— a  good  lively  exit  number,  and  you 
leave  the  theatre  with  a  feeling  of  happi- 
ness and  contentment,  rested  and  cheerful 
because  your  evening  has  been  one  of 
perfect  entertainment 

At  finish : 

"And  that  is  that,  folks,  from  'Cash  and 
Carry.  Carlos  and  I  hope  that  through 
our  little  sketch  we  have  really  brought 
the  importance  of  screen  entertainment 
and  music  to  you.  in  a  small  way— some 
pt  it  sense,  and  some  of  it  non-sense.  This 
is  a  frohc,  you  know,  and  our  part  in  life 
is  to  be  happy  and  try  to  make  others 
happy.  Hence,  the  first  and  lighter  part 
ol  our  program.  But  we  sincerely  hope 
that  you  were  also  impressed  with  the 
music  of  "Rose  Marie,"  and  the  manner 
in  which  action  on  the  screen  may  be  per- 
fectly fitted  with  music  and  the  impor- 
tance of  this  part  of  our  program  to  vou, 
daily,  in  our  Sterling  theatre. 

"I  am  now  turning  the  microphone  back 
to  the  station  announcer,  until  next  Fri- 
day evening,  when  'Cash  and  Carry'  will 
be  with  you  again.  'Cash  and  Carry'  bid 
you  good  night,  and  pleasant  dreams." 

The  organist  must  work  with  head 
phones  from  the  amplifier  in  order  to 
catch  all  talking  and  work  perfectly. 

It  may  be  that  there  might  be  a  little 
criticism  on  the  first  part  of  our  stunt, 
due  to  the  fact  that  there  might  be  too 
much  non-sense  and  comedy,  and  not 
enough  real  constructive  and  instructive 
material  on  the  point  of  actual  cuing  of 
pictures. 

As  an  explanation,  I  might  add  that  our 
programs  are  put  out  each  Friday  night 
as  "Midnight  Frolics,"  and  in  our  particu- 
lar case  it  was  necessarv  to  have  this  in 


Personally,  I  would  not  suggest  that 
anyone  try  it  until  they  have  done  quite  a 
little  work  over  the  "mike,"  and  arc  really 
accustomed  to  it.  If  it  is  done,  it  must  be 
done  as  naturally  as  if  you  were  talking 
to  a  single  person  within  the  room,  and 
this  cannot  be  done,  usually,  in  the  first 
attempt  over  the  "mike." 

Then,  too,  the  quality  of  the  voice,  the 
distance  from  the  "mike,"  and  the  volume 
of  both  organ  and  voice  should  be  care- 
fully tested  and  tried  before  such  an  at- 
tempt is  made. 

This  can  be  practiced  and  heard  at  the 
station,  without  l>eing  sent  out  over  the 
air,  and  should  be  done  several  times  be- 
fore such  an  attempt  is  made. 


ROXY  mom)  uses  6  BRANDTS 

"Roxy"  (S.  L.  Rothafel)  knows  how  to  attract  the  crowds. 
Here  they  are  trying  to  get  into  the  new  Roxy  Theatre  on 
Monday,  April  18th.  Roxy  knows  how  to  handle  them, 
too.  He  says,  "first  contact  with  the  house  is  by  way  of 
the  Cashier;  therefore,  how  important  it  is  that  the  first 
point  of  impression  convey  all  the  management  desires  in 
the  way  of  courtesy  and  service."  That's  why  there  are 
six  Rrandts  in  Roxy's  box  office.  His  cashiers  press-one- 
key-only—  corresponding  to  the  ticket  price — automatically, 
in  less  than  a  second— the  Brandt  delivers  the  correct 
change  direct  to  the  patron. 

THEATRE  MODEL  (j&fcZtfflf 


Over 
40,000 
Users 


With  the  Subtracting  Keyboard 

Sold    Direct  ^r^^^Br»n4t 

not  through  dealers      jASr   c^tthHl  \ 

JE^^^r  Department   0.  J 

Use  the  y^X^r        Watertown.  wi». 

^^^W^r  Ploaao    place  with 

COUPOn  "    Tlllrt3r  Days 

^PCV^  It  ft]  j    i> r  Uric  II 

>od  t hat  m 
Jk^jT  wt  r*n  r,1,lrn  ''•  •»  W«  no- 

r  •  M  " '  "      Plena  check 
tt^W  whether  used  on  O  rijrht  or  D  left  I 

^^E/  si.lr  ,.(  tin-   Bin  Offire.  _ 

S^r    I         Nam*    ...  .1 

[ndiridnaJ 

Citjf  Sta 


1874 


Motion    Picture  News 


Manager  Calls  on  Former 
Presentations 

A  theatre  manager  for  only  two  years, 
Earl  Wellman,  of  the  Madison  theatre 
at  300  Genesee  street,  Rochester,  one 
of  the  most  pretentions  neighborhood 
houses  in  this  part  of  the  state,  has 
blazed  a  trail  of  inititative  effort  that  won 
him  considerable  praise  as  a  showman 
and  an  interpreter  of  the  public's  wishes. 

For  many  years  Wellman  trod  the  stage 
boards  in  theatres  from  coast  to  coast,  in 
vaudeville  and  presentations,  as  a  black- 
face comedian.  During  that  time  he  made 
a  careful  study  of  the  business  from  all 
possible  angles. 

The  net  result  was  that  when  he  took 


Stage  Experience  in  Staging 
with  Pictures 

charge  of  the  Madison  theatre,  he  did  nut 
limit  his  activities  to  the  confines  of  the 
manager's  office,  but  became  a  producer 
for  his  own  house,  conceiving  stagehand 
presentations  at  a  negligible  cost  and, 
what's  more,  making  a  personal  appear- 
ance in  them. 

So  successful  did  this  venture  prove 
that  Mr.  Wellman  was  asked  for  a  state- 
ment and  he  complied  with  the  following : 

"Upon  assuming  the  duties  as  manager 
of  the  Madison  theatre.  Rochester's  larg- 
est community  house,  I  immediately  made 
a  survey  of  the  patrons  and  their  likes 


r-rrrw  vww  VV VVVVVVV-*.^ 


1  I 

Ex  ft 


Loew  s  New  Syracuse  Theatre 
Thomas  W.  Lamb,  Architect 


Another  Leading  Theatre 

Equipped  By  Peter  Clark 

Peter  Clark  continues  the  record  of  equipping  the  leading 
theatres  throughout  the  country.  Loew's  New  Syracuse 
is  another  added  to  the  long  list. 

Complete  stage  equipment,  including  counterweight  sys- 
tem and  curtain  equipment;  two  stage  presentation  lifts 
and  platforms;  orchestra,  organ  console  and  piano  lifts 
were  installed  by  Peter  Clark  in  this  theatre. 

There  is  a  difference  in  stage  equipment — superiority  in 
design  and  quality  of  construction  sets  Peter  Clark 
installations  apart. 

Peter  Clark,  Inc. 


544  West  30th  Street 


New  York  City 


Backed  by  a  quarter  century  of  experience 
in  building  stage  rigging  and  equipment. 


and  dislikes.  It  appeared  at  that  time  that 
they  were  beginning  to  look  for  some- 
thing different.  A  novelty,  as  it  were. 
Rather  than  go  astray  and  feature  a  gift 
night,  or  some  other  unprofessional  bait, 
I  conceived  the  idea  of  presenting  a  stage- 
band  show. 

"This  type  of  show  never  before  had 
been  attempted  in  Rochester.  After  care- 
fully staged  auditions,  a  popular  and  good 
orchestra  was  selected.  The  first  show 
w  as  written  and  rehearsed  without  a  hitch. 
The  orchestra  consisted  of  seven  pieces 
— piano,  two  saxes,  tuba,  trumpet,  banjo 
and  drums.  Most  of  the  musicians  were 
capable  of  doubling  on  some  other  instru- 
ment. Scenery  and  costumes  were  selected 
which  were  appropriate  to  the  act's  title, 
'Collegiate.' 

"The  total  cost  of  the  production  was 
below  $30,  since  the  scenery  and  costumes 
were  rented  with  the  understanding  that 
similar  rentals  would  be  made  for  a  per- 
iod of  about  ten  weeks.  Titles,  music, 
scenery  and  costumes  were  changed 
weekly  and  the  patrons  did  not  fail  to  tell 
their  friends,  for  the  box  office  receipts 
began  climbing.  This  added  feature  made 
new  friends  for  the  theatre  and  now  that 
the  stagehand  show  is  off  for  a  little  va- 
cation, they  still  patronize  the  movies. 

"Unknown  to  the  patrons,  I  appeared 
in  blackface  makeup  as  master  of  cere- 
monies and  band-leader.  Between  num- 
bers, up-to-date  gags  were  worked  and 
the  ensuing  numbers  announced  either  in 
a  comic  or  straight  way.  Occasionally,  a 
clever  dancer,  male  or  female,  was  spot- 
ted between  orchestra  and  vocal  selec- 
tions. 

"It  is  my  belief  that  it's  much  wiser  to 
use  this  form  of  added  attraction  in  pref- 
erence to  vaudeville,  because  it  is  impos- 
sible to  get  enough  good  acts  for  the 
amount  the  average  community  house  can 
afford." 

Mr.  Wellman  also  has  some  emphatic 
opinions  on  the  style  combining  pictures 
and  divertissements. 

"Rochester,"  he  continued,  "is  hard  hit 
with  the  double  feature  curse.  The  aver- 
age style  of  picture  program  that  was 
used  during  our  stagehand  presentations 
was :  Society  love  theme,  mystery  and 
news  or  cartoon,  or  society  love  theme, 
comedy  drama  and  news  of  cartoon.  The 
stagehand  presentation  was  always  sched- 
uled to  go  on  between  shows.  This  gave 
them  two  appearances  out  of  three  full 
picture  shows. 


Serve  Coffee  in  Lobby  at 
Theatre  Showing  "Simba" 

Patrons  of  the  Grand  Opera  House, 
Cincinnati,  were  treated  to  physical  as 
well  as  mental  stimulation  during  the 
showing  of  "Simba,"  the  Johnson  animal 
picture  which  was  exhibited  at  that  house 
recently  under  auspices  of  the  local  Zoo- 
logical Gardens.  A  corner  of  the  lobby 
was  converted  into  a  coffee  booth  from 
which  this  beverage  was  dispensed  to  all 
patrons  who  cared  to  avail  themselves  of 
the  opportunity. 


June    2,    19  28  1875 

NEW  MODEL  IM 

>S>  I  >T  PL  E  X 
NOW  READY 


SPECIAL  MODEL  M  SIMPLEX 

FOR  MOVIETONE 

WILL   BE   SUPPLIED   WHEN  SPECIFIED 

INTERNATIONAL  PROJECTOR  CORPORATION 

90  GOLD  STREET,     NEW  YORK 


1876 


Motion    Picture  News 


How  Can  Distributors  Im- 
prove Window  Display 
Material  ? 

(Continued  from  page  1855) 

plays  featuring  motion  pictures.  The 
ideas  employed  to  obtain  the  display  in 
thle  first  place,  and  the  method  of  present- 
ing it  in  such  fashion  that  the  window  will 
have  attraction  value  and  produce  results 
mutually  beneficial  to  theatre  box  office 
and  the  merchant's  cash  register,  are 
pretty  generally  covered.  There  is  the 
book  display  for  "Glorious  Betsy,"  the 
shoe  store  tie-up  through  a  title  for  "The 


Patent  Leather  Kid,"  the  flash  attractor 
using  a  cutout  from  the  24-sheet  on  "The 
Heart  of  a  Follies  Girl,"  the  costume  idea 
displaying  the  original  or  exact  duplicate 
of  a  feminine  star  in  the  picture  adver- 
tised, and  the  music  store  tie-ups. 

It  is  difficult  under  the  circumstances 
which  prevail  for  a  distributor  to  supply 
material  that  is  "ready  made"  for  window 
display.  The  national  tie-ups  through 
music  or  book  stores,  or  even  on  merchan- 
dise are  widely  used  by  exhibitors,  but 
each  display  is  an  individual  job,  devised 
by  the  theatre  manager  or  the  merchant 
himself.  Special  still  boards,  hand  lettered 
and  with  scene  or  star  portraits  mounted 
on  them,  are  extensively  used.  Cutouts 
from  the  large  posters  and  the  smaller 


bills,  or  even  figures  cut  out  from  scene 
stills  are  another  attractive  feature. 

Like  all  the  other  items  of  exploitation, 
window  display  to  be  successful  requires 
first  an  idea — some  little  slant  that  makes 
it  appealing  to  the  merchant  and  attracts 
the  attention  and  arouses  the  interest  of 
the  public. 

But  while  the  ideal  results  will,  perhaps,, 
be  left  up  to  the  exhibitor  to  accomplish 
in  window  display,  the  companies  could 
and  should  improve  their  window  ma- 
terial. The  companies,  or  at  least  some 
of  them,  are  now  working  on  ideas  to  im- 
prove the  window  accessories.  William 
Ferguson,  head  of  the  Metro-Goldwyn- 
Mayer  exploitation  department,  may  soon 
introduce  a  specially  prepared  accessory 
conforming  to  the  modern  style  of  display 
card  or  picture  widely  used  by  merchants 
in  displays  for  other  lines  of  merchan- 
dise. However,  the  exhibitors  themselves 
can  help  along  greatly  in  finding  a  solu- 
tion to  the  problem,  by  sending  along 
their  ideas  on  what  sort  of  material,  based 
on  their  experience  in  working  in  co-op- 
eration with  local  merchants,  is  most  likely 
to  prove  generally  acceptable  to  the  mer- 
chant and  productive  of  box  office  results 
for  the  theatre. 


Why  Dry  Moving  Air  Makes 
Theatres  Cool 

ANSWERING  an  oft-re- 
peated question  the  Arc- 
IP|      tic  Nu-Air  Corporation  offers 
Hpf       interesting  data  on  their  ven- 
tilating and  cooling  system. 
Many  exhibitors  ask,  "Why 
does  your  blower,  introducing 
iJj  8       a  large  volume  of  outside  air, 
'11  \t       keep  the  ]>eople  in  a  theatre 
more  comforable  during  hot 
weather  ?" 

The  answer  is  shown  on  this 
instrument,  known  as  a  Hy- 
ftfll  grometer. 

It  is  simply  a  pair  of  ordi- 
■  n       nary,  but  very  accurate,  ther- 
mometers, one  having  a  wick 
M         fastened    around    the  bulb. 

When  this  wick  is  moistened 
the  temperature  shown  by  this 
"wet  bulb"  thermometer  is  ap- 
W  proximately   the  temperature 

felt  by  people  sitting  in  that 
same  atmosphere. 

The  human  body  in  summer  is  usually 
moist  with  perspiration,  just  as  the  wick 
of  this  instrument  is  moist.  The  dry  air, 
moving  over  human  bodies  and  over  this 
wick,  causes  the  moisture  to  evaporate, 
and  this  evaporation  causes  cooling. 

So  it  is  easy  to  see  the  comparison  be- 
tween this  moist  thermometer  bulb  and 
the  moist  human  bodies,  and  to  see  that 
what  causes  evaporation  and  cooling  of 
the  thermometer  will  act  in  a  somewhat 
similar  manner  on  the  human  body. 

The  illustration  shows  how  this  instru- 
ment would  look  on  a  fairly  warm  day — 
temperature  of  the  dry  bulb  reading 
higher  than  the  wet  bulb. 


SAFETY  in  your  Box  Office  as  well  as  in  your 
bank  is  essential  in  these  days  of  daring 
holdups  and  safe-cracking  activities. 

The  unprotected  receipts  of  your  evening's 
performance  is  a  lure  for  outlaws.  Protect 
yourself  and  your  business  by  means  of  similar 
security  to  that  used  by  your  bank — the  York 
Safe. 

There's  a  York  Burglary  Chest  made  especially 
for  theatres — scientifically  designed  to  meet 
theatre  requirements. 

Write  today  for  complete  information 

York  Safe  and  Lock  Company 

Factory  and  Principal  Office:  York,  Pa. 

New  York  Chicago  Tamp*  San  Francisco 

Baltimore  Philadelphia  Los  Angeles  New  Haven 

Boston  Seattle  Cleveland  Detroit 

Houston  Washington  St.  Louis 


June    2,    19  2. 


1877 


HARMONY  or 


You  know  that  the  measure  in  which  your 
audiences  enjoy  your  presentations  is  the 
measure  of  their  future  patronage.  Just  so 
does  the  manner  in  w hich  your  lighting 
is  synchronized  with  your  music  govern 
the  harmony  or  discord  of  your  musical 
selections.    C.  Proper  coordination  of 
Light  and  Music  has  more  than  mere 
entertainment  value.  Tests  prove  that 
it  has  a  definite  box-office  value,  as  well 
C  The  vibrant,  majestic  chords  of  the 
organ  .  .  .  the  fanfare  of  brass  . .  .  the 
softer  tones  of  the  woodwinds  and 
strings  . . .  all  of  these  produce  tang- 
ible  reactions  in  your  audiences. 
And  each  has  its  own  counterpart 


Discord? 


in  Light, the  most  versatile  medium 


for  the  expression  of  the  spirit  of 
music.  C  Tbe  art  of  coordinating 
light  and  music  has  been  pioneered 

and  developed  to  a  line  degree  h\  the 
engineers  of  the  Kdison  Lighting  Insli- 
tute  at  Harrison,  IN.  J.  Here  are  modern 
and  complete  facilities  for  research  and 
demonstration.  And  here  is  a  new  Bervice 
that  will  prove  increasingly  \  a  In  a  hie  to  the 
motion  picture  industry.   Progress^ e  the- 
atre owners  arc  already  profiling  through 
its  use.  f  or  it  i>  the  new  order  ol  tbe  daj  in 
modern  show  inanship! 


EDISON  MAZDA  LAMPS 


GENE  RAL 


E  LE  CTRI  C 


1878 


Motion    Picture    N  cws 


Sibley  G*  Pease 

Says : 


Sibley  g  pease 

322  South  Milton  avenui 
Los  Angeles  Calif 


Fob.  13th,  1323 • 


D.  App^lton  end  Co., 
7,5  W.  3Pnd  St., 
Nov/  ^ork. 


Organ  MuRic  Dep't. 


Gontlo-nens 


A  couple  of  yearr  ago  I  purchr-fad  your 
volure  "  St  ancle  rd  Or^an  FiecoF   the  Dhole  World  -lEye" 
end  junt.  thought  I  would  tell  you  whtt  a  fine 
librery  cf  £eod  organ  ruaio  is  really  if . 

'Tie  true  I  have  many  of  the  Fele'ctionf 
in  fheet  forr,  but  of  over  100  orjan  collections 
I  liave,  thiF  findr  more  ure.    Many  of  the  ee  Actions 
which  I  did  not  happen  to  have  I  have  uped  in  my 
Sunday  recitals'  at  the  31kP  Templo,  no"  numbering 
ninety  one  without  repeating  a  number.     Then,  I 
"nreadecot.  three  times  v.eekly  at  AngeluF  Temple  and 
always  lip.ve  thip  b<"olc  in  my  bag  for  inert  of  the  phone 
requerto  can  bo  grrntad  from  it.    AIfo,  ar?  Organirt 
of  St.  Jamea  Episcopal  Church  I  find  it  UPeful. 

Jurt  thought  I  rculd  pefp  thiF  information 
along  in  the  hope  that  the  book  can  be  sold  to  those 
'lift  starting  the  or;an  profoFBion  ar  well  ae  to 
somo  of  the  older  oner  in  the  game. 

The  Editor,  Albort  E.  Tfier,  aho"S  exceptional 
Judgnent  and  practical  taste  in  hie  work  -  rare 
dualities  Indeed. 

With  best  wither,  I  am 


A  collection  of  114  standard, 
classic,  modern,  sacred,  operatic, 
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arranged  j or  pipe  organ,  employ- 
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being  on  a  separate  line.  It  is 
without  question  the  most  com- 
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ever  published,  supplying  every 
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Price  $3.00  in  substantial  paper 
binding — $5.00  in  green  cloth 
binding. 

This  Schubert  Album  Valuable  to  Theatre  Organists 

This  year  (1928)  is  the  centenary  of  Schubert's  death, 
and  a  volume  of  Schubert's  compositions  will  be  valuable 
to  every  organist.  Contains  10  piano  works,  10  song 
transcriptions,  3  symphonic  excerpts,  6  dance  numbers 
and  2  operatic  selections.  Arranged  for  piano  solo,  but 
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PRICE,  $1.50 

These  collections  can  be  had  at  all 
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Every  Month 

Features  that 
Interest 

Theatre 
Executives 
and  Managers 

Assure  Reader 
Interest  in 

THE  SHOWMAN 


Color  Lighting  as  Aid  to 
Musical  Program 

(Continued  from  page  1863) 

the  events  which  took  place  during  the 
Napoleonic  campaign  of  1812,  'when 
fresh  from  their  other  victories,  the 
French  forces  subjected  Moscow  to  a  se- 
vere bombardment,  taking  the  citadel  of 
the  city.  During  the  night  the  Russians 
set  fire  to  the  town,  rose  to  arms  and 
succeeded  in  driving  Napoleon  from  the 
scene. 

The  descriptive  music  opens  with  peace 
resting  over  the  city  of  Moscow.  The 
usual  color  accompaniment  of  the  sunset 
seems  appropriate,  changing  into  the  blue 
green  of  moonlight.  As  night  comes  on 
the  people  retire  to  their  homes  after  hav- 
ing sung  the  Russian  hymn,  "God  Pre- 
serve Thy  People."  Here  a  somewhat 
low  intensity  of  yellow  might  symbolize 
the  lighting  in  the  open  squares  during 
the  community  chorus,  fading  into  a  low 
intensity  of  blue  as  the  song  ends.  The 
spirit  of  the  music  suddenly  changes  and 
the  French  troops  are  heard  approaching 
with  snatches  of  the  "Marseillaise"  and 
the  booming  of  cannon.  Here  the  semi- 
darkness  is  broken  by  flashes  of  yellow  as 
would  result  from  the  distant  cannon. 
The  music  grows  more  and  more  furious, 
the  drums  beat  and  the  trumpets  blare. 
The  scene  gradually  becomes  red  with 
more  vivid  flashes  of  yellow.  Then  as  the 
city  burns  the  red  becomes  more  and 
more  intense,  gradually  dying  out  as  the 
battle  terminates.  The  sky  clears  again 
and  we  return  to  the  blue  green  of  the 
moonlight. 

Overture  "Tannhauser" 

Pilgrims  chorus — Deep  blue  rising  in  value 
as  motive  becomes  more  pronounced. 

Venusburg  motive — Pinkish  lavender  from 
below  washing  out  the  blue  for  the  pilgrims 
chorus  as  the  music  overpowers  the  latter. 

Hymn  to  Venus — Brilliant  red. 

Elizabeth  motive — Vertical  shaft  of  white 
on  the  colored  background. 

At  end  reverse  procedure  of  opening  har- 
monizing with  the  predominance  of  the  "leit 
motifs"  ending  with  brilliant  blue  touched 
with  pure  white. 

It  is  recognized  that  the  public  as  yet 
does  not  have  a  universal  appreciation  of 
the  possibilities  of  the  combination  of 
color  and  music,  and  the  motion  picture 
house  can  do  a  remarkable  educational 
work.  It  is  suggested  that  in  the  program 
be  printed  a  brief  outline  of  the  funda- 
mental principles  on  which  this  coor- 
dination is  based.  This  should  be  fol- 
lowed by  a  brief  description  of  the  musi- 
cal numbers  which  are  to  be  played,  ac- 
companied by  color.  And,  finally,  a  syn- 
nopsis  of  the  colors  which  will  be  used 
with  the  various  themes,  motives,  or  sec- 
tions such  as  outlined  above.  In  this 
manner  the  audience  will  become  inter- 
ested in  the  undertaking,  will  appreciate 
the  music,  will  enjoy  the  effect  and  the 
theatre  will  build  up  a  reputation  for  nov- 
elty and  progressiveness. 


June    2 ,    ]  9  2< 


1879 


When  You  Flash  This  on 

your  screen 

It  Makes  a  BIG  HIT! 


fARESIDE 

Electric 

VENTILATOR 


Your  patrons  can  tell,  the  moment  they  enter  your  theatre,  whether  or 
not  you  have  a  modern  ventilating  system.  If  the  atmosphere  is  stuffy 
and  close,  they  will  hesitate  a  long  time  before  again  giving  you  their 
patronage.  But — provide  for  them,  and  tell  them  about,  the  efficient  sys- 
tem of  Lakeside  ventilation  that  creates  and  maintains  a  cool,  comfort- 
able atmosphere  through  every  minute  of  the  performance,  and  you 
may  be  sure  of  a  steady  stream  of  business. 

Aggressive  Houses  Are  Changing  to  This 
Modern  Method  of  Ventilation 

Theatres  throughout  the  country  find  that  Lakeside  Ventilators  assure 
the  best  equipment  available  today.  Their  tremendous  power,  quiet 
operation,  and  easy  installation  mean  the  vitmost  in  service  with  prac- 


tically no  up-keep.  Then,  too,  a  Likeside  costs  much  less  than  many 
of  the  complicated  cooling  and  ventilating  systems  on  the  market.  You 
take  no  chances  with  Lakeside  Equipment,  because  it  is  backed  by  a 
reliable  guarantee.  It  must  "make  good"  in  actual  service. 

Empty  Scats  Pay  No  Profits 

Competition  is  keen.  Your  theatre  must  be  modernized  in  every  way. 
You  need  an  efficient  ventilating  system,  and  the  Lakeside  has  been 
approved  by  ventilating  engineers  throughout  the  United  States.  Lake- 
side Ventilators  are  made  in  different  sizes  to  meet  every  requirement 
and,  if  you  will  let  us  know  the  size,  capacity,  etc.,  of  your  theatre,  we 
will  be  glad  to  submit  suggestions  and  quotations  without  obligation 
to  you.  Write  today  for  information. 


LAKESIDE  COMPANY,  225  Main  Street,  Hermansville,  Michigan 


Slectric  VENTILATOR 


1880 


Motion    Picture  News 


1$Lemodeling  ]R.enoi;ating 


The  entire  atmosphere  of  your 
theatre  can  be  changed  by  the 
effectiveness  of  your  stage. 

Vallen  Noiseless  Curtain  Controls 
and  Noiseless  All-Steel  Tracks  pro- 
vide, not  brilliancy,  but  refinement 
of  presentation  which, — after  all, 
is  the  nucleus  of  all  profit! 


POSITIVE 
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□VER  YOUR 

5TAGE 

CURTAINS 
WITH  THE 
INDEX 
FINGER 


Vallen  High  Speed  Curtain 
Control 

Vallen  Junior  Curtain  Control 
Vallen  Noiseless  All-Steel  Track 


Any    curtain     can     be  started, 
stopped  or  reversed  by  the  mere 
pressing  of  ONE  button 


VALLEN  GUARANTEE,  VALLEN  SERVICE! 
YOU  KNOW  WHAT  THEY  MEAN  TO  YOU! 

VALLEN  ELECTRICAL  COMPANY 


Have  you  re- 
c  e  i  v  e  d  your 
"Quiet  Book?" 
It's  Different. 


MLLEN 

=77  REMOTE  ELECTRIC 
'//    CURTAIN  CONTROL 

EQUIPMENT 


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U.  S.  A. 


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for 

Motion  Picture  Presentation 


THE  FALLY  MARKUS  AGENCY 

A* tor  Theatre  Building 
N.  W.  Cor.  45th  St.  A  Broadway 
Lackawanna  7876 


RadiO-  Mat 

O  ■ 

'       TALK  from  your  ecr«en 

sc 

kU 

WITH  your  quickly 

TYPEWRITTEN  MESSAGES. 

w  ■ '. 

«r 
an 

WHITE.  AMBER  or  GREEN. 

d> 

o 

Accrpt  no  substitute. 

L   J 

I 
a 

[• 

is  the  Stationery  of  the  Screen 

.  4 

Mazda  Spotlight  Controlled 
by  Remote  Switch 

(Continued  from  page  1869) 
schemes  during  overtures,  and  for  flood- 
lighting the  orchestra. 

The  Kliegl  spotlight  is  designed  for 
use  with  a  1000- watt  G  40  or  a  2000-watt 
G  48  concentrated  filament  lamp.  It  proj- 
ects a  brilliant  spot  of  light  any  distance 
up  to  100  ft.  and  when  used  for  flood- 
lighting gives  a  wide-spread.  The  mo- 
gul-screw-base receptacle  is  mounted  on 
a  sliding  base  with  an  extension  wing  nut 
for  focusing.  A  concave  mirrored-glass 
reflector  is  mounted  back  of  the  lamp  util- 
izing all  the  available  candle  power  of  the 
lamp.  The  housing  is  of  aluminum  and 
rustless  iron.  The  top  of  the  housing  is 
hinged  and  permits  access  to  the  interior 
for  changing  lamps.  The  front  is  fitted 
with  a  6-inch  condensing  lens,  mounted 
on  an  aluminum  frame  and  held  in  place 
with  a  split  ring,  allowing  unrestricted  ex- 
pansion. 

The  color- frame-control-magnets  are 
mounted  in  a  casing  on  the  side  of  the 
spotlight.  They  are  of  the  plunger  type, 
and  actuate  concentric  shafts  which  ex- 
tend along  the  side  of  the  spotlight.  At 
the  extreme  end  of  each  shaft  a  color 
frame  is  attached.  A  separate  magnet 
controls  each  color  frame.  Springs  hold 
the  color  frames  back  out  of  position  in 
front  of  the  lens,  but  when  current  flows 
in  one  of  the  magnets,  the  plunger  is 
drawn  down,  and  the  color  frame  is 
thrown  into  position  in  front  of  the  lens 
where  it  remains  as  long  as  current  flows 
in  the  magnet.  Upon  opening  the  circuit 
the  retrieve  spring  throws  the  color  frame 
out  of  position. 

The  color  frames  are  light,  circular, 
metal  frames  made  in  two  sections  and 
provided  with  spring  clasps.  To  insert 
or  replace  gelatin  color  filters,  is  simply 
a  matter  of  removing  the  clips  and  insert- 
ing the  gelatin  between  the  two  sections, 
trimming  to  size  and  replacing  the  clips. 
Guard  wires  protect  the  gelatin. 

The  spotlight  is  balanced,  and  mounted 
on  a  pivot  bearing  which  permits  it  to  be 
adjusted  to  any  angle  desired. 


Offers  Novel  Overture  With 
"Laugh  Clown  Laugh" 

William  Haynes  arranged  an  unusual 
and  impressive  overture  for  "Laugh, 
Clown,  Laugh"  at  the  Allen  theatre  last 
week.  Taking  the  chorus  of  "Among  my 
Souvenirs"  as  the  theme,  he  had  Director 
Myron  Roman  arrange  an  overture  pre- 
senting this  theme  as  six  of  the  leading 
composers  might  have  done  it.  The  six 
were  Richard  Strauss,  Mozart,  Beetho- 
ven, Johann  Strauss,  Wagner  and  Paul 
Whiteman.  Each  won  great  applause 
from  the  audience.  The  orchestra  fol- 
lowed with  the  song  "Laugh,  Clown, 
Laugh." 


UNIFORMS  bmbb  COSTUMES  smtt.1  BROOKS  JJYS? 


June    2,    19  28 


1881 


Stand  of  Iron  filled  with 
Artificial  Flowers,  droop- 
ing vines  and  Natural 
Prepared  Ferns. 


Kentia  Plant  and  pot  with  re- 
movable leaves  from  4  to  8  feet 
high. 


Write  for 

Illustrated  Catalogue  No.  7 
in  Colors  of  Artificial  Flowers,  Plants, 
Vines,  Trees,  etc. 

Mailed  Free  on  Request 
FRANK  NETSCHERT,  Inc. 

61  Barclay  St.  New  York,  N.  Y. 


PRICE 
REDUCED 

On  the  Remarkable 


BRENKERT  F-3 

Formerly  $575 


Now 
$460 


F-3  universally 
known  combina- 
tion effect  projec- 
tor at  $460  is  a 
sensational  value. 
Why  use  make- 
shifts when  this 
remarkable  effect 
device  is  obtain- 
able at  such  a 
low  price? 


mm 


7,r 


Brenkert  Light  Projection  Co. 

St.  Aubin  at  E.  Grand  Blvd.,  Detroit,  Mich. 


Features  that  go  to  the  Heart  of  the  Showman's  Problems 

Every  Month  in  The  Showman 


The  Proper  Control  of  Light 
On  Your  Screen 

Picture  films  vary  as  well  as  current  condi- 
tions. Tour  projectionist  can  adjust  his  arc 
current  to  always  give  you  a  clear,  bright 
picture  if  you  equip  with  PERFECTION. 
Current  saving  also  is  a  result  of  PERFEC- 
TION equipment,  for  he  need  not  use  full 
current  till  the  actual  projection  is  started. 

PERFECTION 


RHEOSTATS 


RHEOSTATS 


FOR  PERFECT  PROJECTION  USE 
REMOTE  CONTROL  RHEOSTATS 

USED  BY  ALL  THE  LEADING  THE- 
ATRES THROUGHOUT  THE  COUNTRY 

Sold  by  Your  Theatre  Supply  Dealers 

HOFFMANN  &  SOONS 

M fg.  Division 
387  First  Avenue  New  York  City 

Contracting  Electrical  Engineers — Moving  Pic- 
ture Tfieatre  Electrical  Specialists 


Marvelous  Effects  Obtained  With 
THE  GALLAGHER  MOBILE 
STAGE  ORCHESTRA  LIFT 

Individual  platforms  that  raise  and  lower 
Entire  stage  moves  forward  and  back 
All  under  instant  control  of  the  Leader 
No  Tracks  on  stage  floor 

Can  Br  Installed  Between  Performances 

Complete  pnrtirulnr-  on  request 
Write  note 

GALLAGHER  ORCHESTRA  EQUIPMENT  CO. 

616  Elm  Street,  Chicago,  111. 
Wen  Coast  Office — 1487  W.  Washington  Boulevard,  I  <>-  kngeles,  <nlif. 


1882 


Motion    Picture  News 


McGuire  Talks  on 
Meeting  of 

ONE  of  the  greatest  advances  made  in 
motion  picture  projectors  in  recent 
years  has  been  the  labor-saving  devices 
which  give  the  projectionist  more  time 
and  more  opportunity  to  control  the 
presentation  of  a  picture,  Mr.  P.  A.  Mc- 
Guire. director  of  publicity  of  the  Inter- 
national Projector  Corporation,  told 
members  of  the  A.  M.  P.  A.  at  the  meet- 
ing of  that  organization  held  May  17  at 
the  Cafe  Boulevard.  New  York  City. 
Mr.  McGuire  was  the  chief  speaker  at 


Better  Projection  at 
A.  M.  P.  A. 

the  meeting  and  in  the  course  of  an  ad- 
dress concerning  the  development  of  mo- 
tion picture  projection,  he  traced  the 
history  of  the  design  of  such  apparatus 
from  the  early  days  up  to  the  present. 

Speaking  of  the  production  problems 
which  face  the  projector  manufacturer, 
Mr.  McGuire  said  : 

"Manufacturers  of  projectors  are 
severely  handicapped  by  low  production 
basis  and  this  is  largely  due  to  the  fact 


WH 


E  N 
here 
are  many 
claiming  the 
title  of  "fin- 
est light- 
ing control 
system11  it  is 
well  to  look 
into  the 
matter  of 
who  buys  it 
and  where  it 
is  installed. 
The  (g)  Ma- 
jor System 
has,  by  a 
wide  margin, 
been  in- 
stalled in 
more  the- 
aters, from 
the  largest 
to  the  smal- 
lest, than  all 
other  types 
put  togeth- 
e  r  .  This 
leadership  is 
not  chance, 
but  practi- 
cal worth. 
You  will  be 
convinced  if 
you  investi- 
gate. Details 
and  esti- 
mates free, 
of  course. 


t  4 


Simple 

Safe 
Selective 

Remote 
Control 

of 

Lighting 

Send  for  details 

&rank  M.dam 

ELECTRIC  COMPANY 

ST.  LOUIS 

Offices  in  Thirty  Cities 


that  many  theatre  owners  are  unwilling 
to  purchase  new  equipment  until  abso- 
lutely forced  to  do  so.  Even  in  the  re- 
pairs and  replacements,  many  large  thea- 
tre owners  who  are  liberal  in  other  ways 
are  extremely  economical  when  it  comes 
to  the  projection  department. 

"While,  of  course,  there  has  been  a 
constant  effort  to  improve  projection  and 
tremendous  strides  have  been  made  in 
this  direction,  comparatively  few  realize 
the  consequences  of  poorly  projected  pic- 
tures. If  the  projection  is  not  too  bad 
and  there  is  no  outright  criticism  on  the 
part  of  the  patron,  the  theatre  owner 
concentrates  his  attention  upon  other 
matters  which  he  regards  as  more  im- 
portant. 

"One  of  the  greatest  mistakes  this  in- 
dustry has  made  is  to  believe  that  projec- 
tion is  purely  mechanical  and  to  fail  to 
realize  that  the  projectionist  must  be  a 
highly  skilled  specialist.  No  matter  how 
skillful  or  conscientious  the  projectionist 
may  be,  he  cannot  be  expected  to  give  the 
best  possible  results,  with  defective  equip- 
ment. There  are  many  things  responsible 
for  poor  projection  but  is  seldom  any 
good  excuse  for  inferior  screen  presenta- 


tii  >n, 


Say  it  in 


with  ffig$>  Flashers 


Douglas  Fairbanks  gets  over  big  because  he 
puts  action  in  his  pictures.  Your  electric  sign 
will  get  your  name  over  with  a  far  greater  num- 
ber of  people  if  stirred  to  action  by  a  Reco 
slasher.   Saves  its  cost  in  current  saving. 

M  ELECTRIC     COMPANY  fc^^^^ 


Also  Reco 
Color  Hoods, 
Traffic  Con- 
trols, Sign- 
board Re8ec- 
tors,  Food 
Mixers,  Vege- 
table Peelers, 
etc. 


2628  W.  Congress  St. 
Chicago 


EXHIBITORS;   CONVERT  YOUR  HAND-PLAYED  ORGAN 
to  double-traker  88  note  type  at  nominal  cost 

There  are  today  more  hand- 
played  organs  being  converted 
to  double-tracker  roll  types  us- 
ing picturolls  than  at  any  other 
time  in  the  history  of  the  in- 
dustry. 

Write  the  following  for  complete  details: 

W.  C.  RADEBAUGH  &  CO. 

HAVANA,  ILLINOIS 

MICHIGAN  PIPE  ORGAN 
SERVICE  CO. 

2800  FRANCIS  ST. 
JACKSON,  MICHIGAN 

For   complete   lists   of  Filmusic 
Organ  Picturolls,  write: 

FILMUSIC  COMPANY, 

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Hollywood,  California 

SAVING    OF   $30.00  to   $50.00  a  week  GUARANTEED 


fj  n  n  c    2,    19  2  8 


18X3 


No  article  of  manufacture  lends  itself  more  readily 
to  the  salesman's  enthusiasm  for  "talking  points" 
than  a  lens.  To  this  fact  must  be  ascribed  the  claims 
made  for  this  lens  or  that,  many  of  them  too  mystify- 
ing for  words,  others  so  obviously  impossible  as  to 
serve  only  to  give  him  who  knows  a  laugh. 
To  the  latter  class  belongs  the  claim  for  superiority 
in  respect  to  stereoscopic  effect  and  for. depth  of 
focus.  Stereoscopy  absolutely  requires  one  picture 
for  one  eye  and  another  for  the  other  eye.  Depth 
of  focus  depends  upon  the  speed  decreasing  with  in- 
creasing speed.  To  claim  high  speed  giving  high 
illumination,  and  extraordinary  depth  of  focus  in  the 
same  lens  is  one  of  the  perennial  jokes  of  the  lens 
business. 

Cinepbore  Lenses  aim  to  reproduce  on  the  screen 
with  the  utmost  fidelity  the  picture  which  the  direc- 
tor, the  camera  man,  and  the  actors  labored  hard  to 
put  on  the  film.  For  the  projection  lens  to  aim  at 
any  other  end  is  to  defeat  their  efforts  and  would 
constitute  a  ridiculous  effort  to  transfer  the  making 
of  the  picture  from  the  studio  to  the  motion  picture 
theatre. 


BAUSCH  &  LOMB 
653  St.  Paul  St. 


OPTICAL  COMPANY 
ROCHESTER,  N.  Y. 


SATISFIED 
USERS 
SPELL 


SUCCESS 


FOR  PERFECT 
CURTAIN  MOVEMENTS 

A.  D.C.  AUTOMATIC  CURTAIN  CONTROL 

AND 

ROLL  E-Z  TRACKS 


AUTOMATIC  DEVICES  CO. 

739  HAMILTON  ST.  ALLENTOWN,  PA. 

Also  manufacturers  of  the  STABILARC  MOTOR  GENERATOR 


EVENHEETERS 

FOR  SUMMER  USE  TOO 

Ei  VEN  in  the  hot  summer  the  organ  needs  pro- 
i  tection  foi  dampness  harms  the  instrument 
then  as  coldness  does  in  winter.  Dampness  causes 
the  organ  to  deteriorate,  and  that  means  that 
maintenance  is  necessary. 

That's  why  Architects  all  over  the  country  are 
specifying  Kvenheeters  in  their  organ  equipment. 
They  have  found  a  way  to  lower  maintenance  ex- 
pense, and  to  guarantee  longer  and  more  perfect 
organ  life. 


Join  this  list  of 
Architects  that 
specify  Evenheet- 
ers.  May  we  send 
some  Evenheeter 
particulars? 


Eberson  &  Eber- 
son,  Rapp  &  Rapp 
and  Walter  Ahl- 
schlager  all  speci- 
fy Evenheeters  in 
their  organ  cham- 
ber equipment. 
Why  not  vou! 


CRAMBLET  ENG.  CORP. 


2K6  MILWAUKEE  ST. 


Mil  AV  VUKEE 


Remote  Control 

Kliegl  Spotlight 

(  COMPLETE  and  entire  operation  of  Mazda 
^  type  Kliegl  Spotlights — including  the  con- 
trol of  four  color  frames — can  now  be  accom- 
plished from  any  desired  point.  The  Spotlight 
itself  may  be  located  wherever  requirements 
dictate — frequently  in  concealed  and  inac- 
cessible places — and  the  electric  control  may 
be  positioned  wherever  it  is  most  convenient 
for  the  operator.  A  group  of  Spotlights  can 
be  simultaneously  operated  just  as  easily  as 
one.    Write  for  full  details. 


Universal  Electric  Stage  Lighting  Co..  inc 
321  West  50th  Street 

NEW  YORK.  N  Y 


1884 


Motion    Picture  News 


— tickets  always 
cut  TRUE! 

The  millionth  ticket  that  your 
Gold  Seal  Register  issues  will 
be  cut  in  precisely  the  right 
spot,  the  same  as  the  first  one. 
An  automatic  adjustment  com- 
pensates for  any  wear  in  the 
ticket  wheel  so  that  the  ticket 
cutting  never  can  get  out  of 
true. 

GOLD  SEAL 

Ticket  Registers 
and  "Tickets  That  Fit" 

Gold  Seal  Register  users  are  never 
annoyed  with  the  bother  of  having 
tickets  inaccurately  cut,  which,  of 
course,  renders  exact  accounting 
impossible.  This  is  just  one  point 
of  Gold  Seal  superiority  over  old 
style  registers,  and  there  are  many 
others.  Sealed-in  lubrication  eli- 
minates the  need  of  attention.  A 
master  lock  enables  you  to  protect 
your  register  against  tampering  in 
your  absence.  Bronze  bushings  on 
all  driving  shafts,  case-hardened 
wearing  surfaces,  rust-proofed  steel, 
etc.,  make  for  longer  and  more 
satisfactory  service.  From  every 
standpoint,  the  Gold  Seal  is  the 
one  best  ticket  register. 

Our  Reserved  Seat  Ticket  Plants 
in  Boston  and  New  York  Can  Save 
You  Money.    Get  Our  Estimates. 


AUTOMATIC 
Ticket  Register 
Corporation 

723  Seventh  Ave.,  New  York 

Independent  Printers  of  Quality 
Tickets    for    Every  Purpose. 


STOCK  PROGRAMS 
PROGRAM  COVERS 

For 

Moving  Picture  Houses 

Joseph  Hoover  &  Sons  Company 

Market    and   49th    Sts.,   Philadelphia,  Pa. 


The  Theatre  Building 
Business  Map 

in  this  issue  gives  you  the  real  facts 
about  new  construction  and  an  accu- 
rate line  on  the  Box  Office  Perform- 
ance of  recent  releases 


Index  of  Advertisers 

and  Information  Request  Blank 

The  following  list  of  advertisers  in  the  June  Showman  has  been  prepared  for  the 
convenience  of  readers  and,  while  compiled  with  the  greatest  of  care  to  make  it  cor- 
rect, it  cannot  be  guaranteed  against  possible  errors  or  omissions. 


Adam  Electric  Co.,  Frank.  ...  1882 

American  Seating-  Co   i860 

Appleton,  D.  &  Co   1878 

Arctic  Nu-Air  Corp   1859 

Automatic  'Devices  Co   1883 

Automatic  Ticket  Register  Corp.  1884 

Bausch  &  Lomb  Optical  Co.  .  .  .  1883 

Brandt  Automatic  Cashier  Co.  1873 

Brenkert  Light  Projection  Co.  1881 

Brooks  Costume  Co   ii 


Carrier  Engineering  Corp.  . 

Clark,  Inc.,  Peter   

Cramblet  Engineering  Corp. 
Cutler-Hammer  Mfgf.  Co.  .  . 


Derby  Press,  The 


1862 
1874 
1883 
1872 

1885 


Edison  Lamp  Works  of  General 
Electric  Co  

Filmusic  Co  

Fulton  Co.,  E.  E  


1877 

1882 
1864 


Gallagher  Orchestra  Equip.  Co.  1881 

Hart  Mfg.  Co.,  The   1866 

Hertner  Electric  Co.,  The   1885 


Hey  wood- Wakefield  Co  1852-53 

Hoffman  &  Soons    1881 

Hoover  &  Sons  Co.,  Joseph. . .  .  1884 

International  Projector  Corp.  .  .  1875 

Kliegl  Bros.  Universal  Electric 
Stage  Lighting  Co   1883 

Lakeside  Co   1879 

Markus  Agency,  The  Fally  . . .  1880 

National  Screen  Service   1885 

National  Theatre  Supply  Co.  . .  1868 

Netschert,  Inc.,  Frank    1881 

Radio  Mat  Slide  Co   1880 

Reisinger,  Hugo   1878 

Reynolds  Electric  Co   1882 

Rockbestos  Product  Corp   1844 

Theatre  Ad  Mat  Service,  Inc.  .  .  1885 
Typhoon  Fan  Co   1885 

Vallen  Electric  Co   1880 

York  Ice  Machinery  Corp.  .  . .  1870 
York  Safe  &  Lock  Co   1876 


INFORMATION  REQUEST  BLANK 

Showman  Service  Bureau 
Motion  Picture  News 
729  Seventh  Ave. 
New  York  City 

Please  obtain  for  me  without  obligation  additional  information 
in  connection  with  the  advertisements  or  articles  appearing  in  the 
June  issue  of  The  Showman. 

(insert  above  name  of  advertiser  or  title  of  article) 

Name  

Theatre  

Street  

City  &  State  


J  U  11 


1928 


1885 


A  BUSINESS  BOOSTER 

for  your  theatre 

A  Beautiful,  2  color  Program,  all  Features  writ- 
ten up  for  yon,  Printed  and  Delivered  to  your 
theatre  at  a  small  cost. 

Writ*  for  Samples  and  Price*  to 

THE  DERBY  PROGRAM  CO. 

1799  Jerome  Ave.  New  York  City 

201 S  So.  Vermont  Ave.  Los  Angeles,  Calif. 


AS  SIMPLE  AS  TWO  AND  TWO  MAKE  FOUR 

Good  projection  with  good  pictures 
means  more  money  at  the  Box  Office. 

The  TRANSVERTER 

will  enable  your  projectionist  to  give  better  results  because  it  enables  him  to  give 
his  entire  time  and  attention  to  his  projection  work. 

The  Transverter  saves  current  and  saves  time  through  its  more  constant  control. 

Ash  for  our  latest  literature.     You  will  be  convinced  that 

"If  you  show  pictures  you  need  the  Transverter." 

Distributed  in  U.  S.  A.  by  The 
National    Theatre    Supply  Co. 


THE  HERTNER  ELECTRIC  COMPANY 


1900  W.  112th  St 


^  Wjli§p3G2l|  CLEVELAND,  OHIO,  U.  S.  A. 


Peppy  breezes  in  your  lobby  to  greet 
people  coming  in — 

Gentle  breezes^cool  and  refreshing-- 
inside  your  house — 

That's  the  way  to  pull  big  business  all 
summer — every  summer. 

Tt  isn't  the  breeze  alone  that  makes 
Typhoon  a  winner.  It's  the  tremendous 
volume  of  pure,  fresh  air  from  outdoors — a 
complete  change  once  every  minute — that 
gets  rid  of  the  enormous  amount  of  heat  and 
humidity  given  off  by  the  audience.  You 
know  wall  fans  won't  cool  your  house — nor 
will  anything  else  that  gives  you  just  a 
breeze. 

The  one-minute  air  change  —  AND  the 
breeze  besides :  That's  what  does  the  trick. 

Quick  notion — NOW  .  Get  our  Hoohlct  JV«5 

TYPHOON  FAN  COMPANY 

345  W.  39th  Street  Ne\%  >  ork,  N.  Y 

Offices  in  Princip<il  Citjei 


1886 


Motion    Picture  News 


W atch  For  Your  Copy  of 

Theatre  Building  &  Equipment 

Buyers  Guide 


Featuring  Theatres  Designed  By 

Thomas  W*  Lamb,  Architect 

12  pages  of  colored  reproductions  of  theatres;  also  a 
16  page  photographic  review  of  theatres  and  a  special 
story  by  Thomas  W*  Lamb  treating  on  theatre  design 
and  construction 

and  in  addition 

a  complete  buyers  index  for  all  types  of  theatre  equip* 
ment  and  accessories* 


Published  By 

MOTION  PICTURE  NEWS 

The  Fields  Best  Advertising  Medium 


1887 

Newest  Developments  in 
Companies'  Sound  Plans 

"Love  Song"  United  Artists*  First  Full-Scored;  First 
National  Installs  Elocution  Teacher 


June    2,    19  28 

Other  Talkie  Development 

(Continued  from  pa</r  183°) 

Street  theatre  and  generally  released  in  the 
lirst  block  of  pictures  Paramounl  will  of- 
fer for  the  new  season.  This  picture,  from 
which  wns  expected  so  much,  is  s;ii<l  to  he 
grossing  not  much  more  than  the  rental  of 
the  theatre  in  which  it  is  playing  since  the 
opening.  It  is  thought,  says  the  News  au- 
thority, that  the  endowment  of  sound  will 
make  it  a  more  attractive  buy  for  the  ex- 
hibitor. 

The  many  different  versions  of  "The 
"Wedding  March''  which  have  been  made 
can  mean  nothing  but  that  the  company  is 
on  the  anxious  seat  as  to  how  it  will  re- 
lease this  newest  Stroheim  effort.  Though 
lirst  announcements  by  the  company  classi- 
fied it  as  a  road  show  it  has  bean  noticed 
that  later  publicity  material  does  not  men- 
tion in  which  category  this  picture  is  now 
regarded.  Therefore,  credence  is  lent  to 
the  idea  that  this  picture,  too,  will  have  a 
musical  accompaniment. 

Analyzing  this  information  it  becomes 
apparent  that  Paramount  will  use  the  Vita- 
phone  m  t  hod  of  synchronization  for 
''Abie,"  "The  Wedding  March"  and 
those  other  pictures  now  completed  with 
which  it  is  believed  there  will  be  sound 
effects  and  music.  To  use  its  own  Movie- 
tone device  would  necessitate  the  remak- 
ing of  the  negative  due  to  the  system  called 
for  in  recording  Movietone  subjects. 

Insofar  as  Paramount  News  is  concerned 
it  is  believed  that  its  sound  accompani- 
ment will  follow  the  system  which  uses 
sound  effects  only  when  the  occasion  war- 
rants, such  as  the  speech  of  a  world  re- 
nowned figure,  a  parade,  the  flights  of 
Lindbergh  or  other  similar  events  which 
it  would  be  worth-while  recording  for  his- 
torical purposes. 

Actual  production  with  the  new  sound 
equipment  cannot  possibly  be  started  with- 
in six  to  eight  weeks,  as  the  Paramount 
Astoria  studio  is  now  undergoing  external 
reconstruction  to  accommodate  the  new 
stages  and  machines  used  in  the  production 
of  Movietone  subjects. 

Furthermore,  there  has  been  no  actual 
experimental  work  in  recording  at  either 
the  West  or  East  Coast  plants  of  the  com- 
pany. With  construction  completed  and 
the  equipment  installed  it  will  -till  be  a 
matter  of  weeks  before  experiments  and 
corrections  in  construction  and  equipment 
can  be  made. 

Therefore,  it  is  safe  to  predict  that  Para- 
mounl  sound  pictures  will  not  go  into  pro- 
duction before  late  this  summer. 


Joy    and    Lorraine  Talk 
on  Sound  Pictures 

(Continued  from  payc  18391 

portance  she  attaches  to  talking  pictures, 
is  reported  to  have  recently  rejected  an 
offer  from  one  of  the  leading  phonograph 
organizations  to  make  records  of  nemo 
spirituals.  Instead  she  will  spend  a  month 
in  intensified  voice  culture  under  Professor 
Tosconni  in  New  York  during  her  absence 
from  Hollywood. 

On  the  other  hand  Louise  Lorraine  says: 
"T  feel  perfectly  fitted  to  meet  the  situ- 
ation in  the  event  that  talking  pictures  be- 
come established.    However.  1  believe  it  i- 
only  a  vogue  that  cannot  last. 


IN  addition  to  the  developments  in  their 
sound  picture  departments  listed  by 
Paramount  and  Metro-Goldwyn-Maycr 
during  the  past  week  comes  the  news  of 
the  progress  of  plans  for  the  talking  pic- 
tures announced  by  United  Artists,  First 
National,  and  the  Hal  Roach  organization, 
which  releases  through  Metro-Gold  wvn- 
Mayer. 

United  Artists  this  week  announced  as 
its  first  picture  with  sound  accompaniment, 
"The  Love  Song,"  in  which  Lupe  Valez 
will  sing  a  theme  song  especially  written 
for  the  picture  by  Irving  Berlin.  Sam 
Taylor  is  directing  this  picture  at  the 
United  Artists  studio  in  Los  Angeles.  Ac- 
cording to  the  IT.  A.  announcement  this 
production  will  be  Movie-toned  with  a  full 
musical  score.  The  singing  of  the  theme 
song  by  Miss  Valez  will  be  the  sound  ac- 
companiment highlight. 

Ralph  I.  Poucher,  assistant  production 
manager  for  First  National,  in  charge  of 
that  company's  sound  device,  Firnatone, 
has  arrived  at  Burbank,  where  lie  will  con- 
fer on  the  company's  sound  policy  with 
Clifford  B.  Hawley,  First  National  presi- 
dent. 


THE  Musicians  Union  in  St.  Louis. 
Mo.,  is  endeavoring  to  have  local 
theatres  and  other  amusement  and 
recreational  places  eliminate  all  forms 
of  mechanical  music  and  to  employ  mem- 
bers of  the  musicians  union.  The  first 
steps  in  this  campaign  were  taken  during 
the  past  few  weeks. 

The  drive  first  came  to  public  attention 
when  members  of  the  union  began  to  pass 
out  hand  bills  in  front  of  the  Senate,  Astor 
and  Rainbow  theatres  operated  by  ('.  Gold- 
man  and  J.  Leventhal  calling  to  the  atten- 
tion of  the  public  that  these  houses  were 
using  mechanical  music  equipment  instead 
of  orchestras  composed  of  union  musicians. 

So  extensively  were  these  bills  handed 
out  in  the  vicinity  of  the  theatres  the 
sidewalks  and  streets  became  littered  and 
the  police  arrested  nine  of  the  pickets. 
They  were  later  discharged  by  Police  .Judge 
Kosecan  on  the  grounds  they  were  not  re- 
sponsible for  what  happened  to  the  hand- 
bills after  they  were  given  to  passershy. 
The  management  of  the  theatres  did  not 
ask  for  the  arrests  and  took  no  active  part 
in  the  prosecution. 

Published  statements  that  several  days 
prior  to  the  arrests  the  theatres  hail  dis- 
pelled with  their  union  orchestras  and  sub- 
stituted phonographs  were  not  correct,  it 
is  stated.  The  fact  is  t lint  the  Senate  has 
always  used  a  mechanical  organ  since  it 
was  opened  about  two  years  ago.  while  the 


It  is  expected  that  First  National  will 
shortly  commence  the  erection  of  sound- 
proof stages  on  the  Burbank  lot  to  take 
care  of  the  new  type  of  production.  In  ad- 
dition, First  National  will,  in  all  proba- 
bility, install  a  teacher  of  elocution  to 
coach  the  young  First  National  players  in 
voice  culture  and  control.  Most  of  the 
First  National  stars  and  players,  Sills, 
Murray.  Mulhall.  Billie  Dove,  etc.,  have  had 
stage  experience  and  therefore  will  not 
need  the  services  of  the  elocution  teacher, 
but  some  of  the  newer  stellar  lights  and 
featured  players  have  appeared  only  before 
the  camera. 

Following  the  announcement  of  last  week 
that  his  company  would  incorporate  sound 
with  the  new  season's  films,  Hal  Roach  this 
week  stated  that  installation  of  the  neces- 
sary equipment  will  take  place  at  his  studio 
in  the  very  near  future.  Patrons  of  the 
Roach  comedies  in  the  future  will  be  able 
to  hear  the  quish  of  a  pie  as  it  is  thrown 
and  the  humorous  gags  will  also  he  given 
voice  instead  of  being  screened  in  the  form 
of  subtitles. 


Rainbow  and  Astor  installed  mechanical 
organs  about  five  years  ago.  The  Rivoli 
theatre  on  Sixth  sti'eet,  near  Olive  street, 
also  operated  by  Goldman  and  Leventhal. 
does  not  use  any  music.  Several  other  of 
the  lower-priced  down-town  theatres  of  St. 
Louis  also  use  mechanical  organs,  but  to 
date  have  not  been  picketed  by  the  union. 

Dodgers  similar  to  those  distributed  in 
the  vicinity  of  the  Senate,  Rainbow  and 
Astor  theatres  are  said  to  have  been  passed 
out  near  Westlake  Park  at  the  Natural 
Bridge  and  St.  Charles  roads  in  St.  Louis 
county.  This  place  is  using  an  auditorium 
orthophonic  phonograph  for  dance  music. 
All  records  are  made  by  union  musicians. 

A  short  time  ago  the  musicians  insisted 
that  Skouras  Brothers  retain  an  orchestra 
at  the  Grand  Central  theatre,  although  that 
house  plays  only  Yitaphonc  pictures  and 
the  services  of  a  regular  orchestra  is  not 
needed. 

Messrs.  Goldman  and  Leventhal  feel 
there  is  no  real  issue  between  them  and  the 
musicians  since  they  have  been  using  the 
mechanical  organs  for  years.  They  are 
willing  to  dispense  with  the  organs  pro- 
vided they  are  protected  on  their  invest- 
ments in  the  equipment. 

Operators  employed  by  the  Goldman- 
I ..event  ha  I  theatres  are  members  of  the 
union  and  the  theatres  have  always  been 
fair  to  organized  labor,  it  is  stated. 


Musicians  Union  in  Arms 

St.  Louis  Locals  Seek  Elimination  of  All  Forms  of 
Mechanical  Music;  Picketing  Theatres 


1888 


Motion    Picture  News 


Semi- Annual  Golf  Tournament 
Proves  Big  Success 

MORE  than  130  players  turned  out  for  the  fourteenth  semi-annual 
golf  tournament  held  under  the  auspices  of  Film  Daily  at  the  Rock- 
ville,  L.  I.,  Country  Club  on  May  24.    There  was  a  morning  round, 
a  putting  contest  at  noon,  an  afternoon  round  and  the  dinner  at  night,  all 
of  which  went  to  make  the  occasion  a  great  success.    The  winners: 

Low  Net  (Leg  on  Film  Daily  Cup  and  Stebbins,  Leterman  &  Gates 
Trophy) — Jack  Gottfreund. 

Low  Net  Runner-up  (Pathe  Exchange  Trophy) — M.  Spiese. 
Low  Net  Runner-up  (J.  P.  Muller  Agency  Trophy) — Arthur  W.  Steb- 
bins. 

Low  Gross  (M.  P.  News  Trophy) — Tom  Moore. 
Low  Gross  Runner-up  (Al  Ruben  Trophy) — Jack  Nolan. 
Second  Runner-up  (Jules  Brulatour  Cup) — J.  U.  Richey,  Jr. 
Low  Net  Morning  Round  (National  Theater  Supply  Trophy) — T.  Da 
Costa. 

Runner-up  (Hedwig  Laboratories  Trophy)  Mitchell  May. 
Low  Gross  Morning  Round  (Morning  Telegraph  Trophy) — William 
Rabell. 

Runner-up  (Win.  Massce  Trophy) — Arthur  Kliesrath. 
Low  Exhibitor  Score  (Jules  Mastbaum  Memorial  Trophy) — Henry 
Brandt. 

Runner-up  (Eastman  Kodak  Trophy) — Lee  Ochs. 

Putting  Trophy  (Carl  Laemmle  Cup) — Williain  Orr. 

Runner-up  (Gotham  Prod.  Cup) — Richard  Brady. 

Birdie  Trophy  (FBO  Cup)— Al  Ruben. 

Runner-up  (Dupont-Pathe  Trophy) — Gerry  Kayser. 

Driving  Trophy  (Jack  Cosman  Cup) — -Paul  Burger. 

Runner-up  (Columbia  Pictures  Cup) — A.  L.  Pratchett. 

Low  Gross  Advertising  and  Publicity  men  (Associated  Publications 
Trophy) — Jerome  Beatty. 

Phil  Orr  of  Metro  won  the  Carl  Laemmle  trophy  in  the  putting  contest. 

Dick  Brady  of  Eastman  Kodak  Co.  won  the  runner  up  prize  in  the 
putting  contest  which  was  the  Gotham  Prod,  trophy. 


Sunday  Troubles  Continue 

Test  Cases  in  Canada  Started;  York  Exhibitor  Fined; 
Permission  to  Exhibit  Granted  Brooklyn,  Iowa 


THE  Sunday  law  agitation  continues 
to  cause  trouble  throughout  this 
country  and  Canada.  Test  cases,  in- 
stituted by  the  Government,  have  been 
launched  against  Canadian  exhibitors,  and 
a  York,  Pennsylvania,  exhibitor  was  this 
week  fined  for  Sunday  showings. 

The  opening  rounds  have  been  fired  in 
the  Sunday  show  battle  in  the  Province 
of  Quebec  by  the  issuing  of  summonses  in 
behalf  of  Honorable  L.  A.  Taschereau, 
Premier  of  Quebec,  against  two  exhibitors 
of  Quebec  City  and  one  in  Montreal  be- 
cause of  alleged  contravention  of  the  Can- 
adian Federal  statutes  providing  for  Sun- 
day observance.  Announcement  has  been 
made  that  the  present  prosecutions  are  in 
the  nature  of  test  cases  and  Premier 
Taschereau  declares  that  the  actions  will 
be  taken  to  the  Privy  Council  at  London, 
the  highest  tribunal  of  the  British  Empire, 
if  necessary. 

The  issue  to  be  decided  is  whether  the 
Quebec  Provincial  Government  can  enforce 
the  Dominion  law  covering  Sunday  clos- 
ing, or  not.  It  is  contended  that,  theatres 
having  operated  in  Quebec  centers  on  Sun- 
days for  the  past  25  years,  the  law  has 
automatically  become  obsolete  and  inoper- 
ative. 

Another  setback  in  the  fight  for  the 


establishment  of  Sunday  theatrical  per- 
formances and  other  amusements  in  the 
City  of  York  came  on  May  21  when  Fred 
C.  Bothwell,  manager  of  the  White  Rose 
Amusement  Park,  in  that  city,  was  sen- 
tenced to  pay  fines  aggregating  $100  or 
spend  30  days  in  jail  for  violating  the 
city's  Sunday  Blue  Law.  Bothwell,  along 
with  Ed.  R.  Moore,  manager  of  the  Hippo- 
drome theatre,  has  taken  a  lead  in  fighting 
for  a  liberal  Sunday  in  York  with  relation 
to  amusements. 

At  Brooklyn,  Iowa,  the  permission  to 
show  on  Sundays  was  granted  to  the  Broad- 
way theatre  there.  The  manager  of  the 
Broadway,  M.  A.  Fauver,  was  given  per- 
mission to  show  pictures  on  Sundays  in 
Brooklyn  for  three  months,  after  which 
time  the  permanent  action  on  the  measure 
will  be  taken. 


Sergeant,"  to  hand  over  the  continuity  and 
negatives  of  300  still  photographs  which, 
it  was  claimed,  he  was  wrongfully  with- 
holding. 

A  statement  has  now  been  sent  out  by 
Col.  W.  F.  Clarke,  vice-president  and  gen- 
e/ral  manager  of  the  Canadian!  Interna- 
tional, that  the  filming  of  the  feature  had 
been  completed,  165,000  feet  of  celluloid 
having  been  used  in  the  making  of  the 
picture,  and  that  "Carry  On,  Sergeant" 
would  be  released  for  its  first  public  show- 
ing during  the  Canadian  National  Exhibi- 
tion, Toronto,  which  starts  August  25.  In 
this  statement,  Col.  Clarke  gives  credit  to 
Bainsfather  for  the  story  and  for  directing 
the  production. 

Hollywood    Not  Excited 
Over  Talkies 

{Continued  from  page  1840) 
versed  both  in  screen  personality  and  voice 
being  small.  Furthermore,  it  is  a  well 
known  fact  that  it  is  a  hard  matter  to 
entice  members  of  the  New  York  colony 
away  from  Broadway,  particularly  when 
they  are  enjoying  comfortable  salaries.  In 
New  York,  it  would  be  possible  for  them 
to  continue  their  positions  at  legitimate 
theatres  and  also  devote  spare  time  to  talk- 
ing picture  production. 

Commenting  upon  the  R.C.A.  1  hoto- 
phone,  the  use  of  which  device  by  FBO 
was  made  possible  by  the  affiliation  with 
the  Radio  Corporation  of  America,  Mr 
Le  Baron  compared  this  sound  machine  and 
other  devices  of  the  past  with  the  latest 
Victor  orthophonic  phonograph  and  the  old 
cylinder  records  with  their  "morning- 
glory"  horns.  It  is  further  claimed  that 
the  RCA.  device  can  be  used  with  any 
standard  make  of  sound  film  on  the  market. 

Joseph  M.  Schenck  Will 
Attend  G.  O.  P.  Convention 

As  a  delegate  from  the  state  of  Califor- 
nia, Joseph  M.  Schenck,  president  and 
chairman  of  the  Board  of  Directors  of 
United  Artists,  will  attend  the  Republican 
National  Convention  at  Kansas  City,  -tie 
is  vice-chairman  of  the  Republican  State 
Central  Committee  of  California. 


Bairnsfather  Picture  Is 
Now  Completed 

Much  interest  was  aroused  in  the  report 
the  other  day  that  President  E.  P. 
Johnston,  of  Canadian  International  Films, 
Limited,  Toronto,  had  secured  an  order  at 
Osgoode  Hall  directing  Capt.  Bruce  Bairns- 
father, author  and  director  of  "Carry  On, 


Chicago  Film  Board  to 
Try  All  Indiana  Cases 

AN  agreement  whereby  the  Chi- 
cago Film  Board  of  Trade  will 
try  all  Indiana  cases  on  one  day 
each  month  has  been  reached  with  the 
Indiana  Association.  Under  the 
arrangement  prominent  Indiana  the- 
atre owners  will  go  to  Chicago  and  sit 
as  arbitrators  in  cases  in  which  the 
association  members  are  interested. 
This  is  the  first  attempt  to  have  an 
Indiana  representative  on  the  Chicago 
board.  The  new  plan  is  proving  popu- 
lar with  northern  Indiana  theatre 
owners  who  are  served  by  the  Chicago 
board. 

V.  U.  Brown,  an  association  director, 
has  handled  Indiana  interests  in  Chi- 
cago the  past  year.  Floyd  Beitman 
former  owner  of  the  Tacoma  took  care 
of  the  Chicago  arbitration  in  April 
under  the  new  plan.  D.  B.  Cockrill, 
owner  of  the  Princess  at  Newcastle,  in 
May  and  Billy  Connors  of  Marion  is 
scheduled  to  represent  the  Hoosier 
interests  in  June. 


June    2,    19  28 


1889 


Indianapolis  T.O.Assoc. 
Financially  Sound 

A FINANCIAL  statement  of  the 
Associated  Theatre  Owners  of 
Indiana  issued  in  connection 
with  a  recent  bulletin  shows  the  asso- 
ciation has  no  outstanding  indebtcd- 
nss  and  is  in  a  healthy  financial  con- 
dition. The  organizations  accounting 
method  whereby  all  expenditures  and 
receipts  must  be  accounted  for  to 
members  has  drawn  favorable  com- 
ment from  other  state  exhibitor  or- 
ganizations. The  association's  semi- 
annual report  reveals  more  than  200 
individual  problems  are  handled  each 
week.  The  bulk  of  the  matter  is  han- 
dled by  Miss  Helen  Brown,  secretary; 
legal  questions  are  referred  to  Charles 
R.  Met/ger.  president  and  attorney, 
and  office  details  are  taken  care  of  by 
Miss  Margaret  Hudspeth  who  has  been 
in  charge  of  the  office  for  the  past 
year. 


New  Theatre  Planned  for 
North  Attleboro 

The  New  England  Theatres  Operating 
Corporation,  Boston,  independent  theatre 
operating  chain,  has  completed  arrange- 
ments with  Carl  Canner,  of  Boston,  for  the 
erection  of  a  new  motion  picture  theatre 
on  the  site  of  the  present  North  Attleboro 
post-office,  which  property  is  owned  by  Mr. 
Canner. 

The  architects,  Frokyn,  Browne  and 
Rosenstein,  have  drawn  all  plans  for  the 
new  theatre  and  work  is  to  start  on  it  im- 
mediately, with  expectations  of  having  it 
ready  for  opening  by  October  1. 

The  house,  to  be  named  "Netoco  Com- 
munity Theatre,"  is  to  be  Colonial  in  style 
throughout.  There  are  to  be  1,800  seats, 
all  on  one  floor,  and  Vitaphone  and  Movie- 
tone apparatus.  The  policy  of  the  house 
will,  be  pictures,  vaudeville  and  tabloid 
presentations.  Samuel  Pinanski,  president 
of  the  New  England  Theatres  Operating 
Corporation,  will  supervise  the  erection  of 
the  building. 


English  Producers  Secure 
German  Picture  Workers 

Lupu  Pick,  German  producer  who  is 
supervising  Louis  Blattner's  new  British 
production  scheme,  has  signed  Karl  Fre- 
und,  camera  man.  There  has  been  consid- 
er:! ble  American  competition  to  secure 
Freund's  services. 

Lilian  Harvey,  German  star,  has  also 
been  booked  for  Pick's  Blattner  Produc- 
tions which  will  be  released  by  Gaumont 
and  British  International  in  England  and 
by  Terra  in  Germany.  Harvey  is  of  British 
origin  and  still  a  British  subject,  although 
she  spent  most  of  her  life  and  career  in 
Germany. 


"Ransom"  Is 
First  June 


Columbia's 
Release 


Columbia's  first  release  for  June  will  be 
"Ransom,"  a  mystery  drama,  which,  it 
is  announced,  will  be  ready  for  exhibitors 
on  June  7.  The  offering  is  an  adaptation 
of  George  B.  Seitz'  own  story,  "San  Fran- 
cisco. 


Stanley  Company  Passes 
Quarterly  Dividend 

Probable  Affiliation  With  Goldman  Sachs  Paves  Way 
for  Warner  Brothers  Alliance 


DIRECTORS  of  the  Stanley  Com- 
pany of  America,  at  a  meeting  held 
in  New  York  on  May  23rd,  voted  to 
omit  the  quarterly  dividend  in  order  that 
the  company  might  be  in  a  stronger  posi- 
tion to  take  care  of  its  obligations.  The 
directors  elected  Waddill  Catchings,  of 
Goldman,  Sachs  &  Co.,  bankers,  a  member 
of  the  board  of  the  Stanley  Company. 
While  no  official  announcement  has  been 
made  on  the  subject,  it  is  taken  for 
granted  in  financial  circles  that  the  elec- 
tion of  Mr.  Catchings  will  result  in  Gold- 
man, Sachs  &  Co.  becoming  bankers  for 
the  Stanley  Company  and  will  also  pave 
the  way  for  an  alliance  between  the  Stanley 
Company  and  Warner  Brothers,  thus  giv- 
ing the  latter  firm  an  improved  outlet  for 
its  films.  Re-financing  plans  for  the  bene- 
fit of  the  Stanley  Company  are  under  con- 
sideration and  it  has  been  reported  that 
a  loan  of  from  $5,000,000  to  $10,000,000 
will  be  arranged.  In  response  to  the  an- 
nouncement of  these  re-financing  plans, 
Stanley  stock  on  the  local  exchange,  which 
lias  steadily  declined  fore  shadowing  the 
omission  of  the  dividend  until  it  touched 
3OV2,  rallied  until  it  reached  37  on  May 
25th. 

Major  John  Zanft,  vice-president  and 
general  manager  of  the  William  Fox  Cir- 
cuit of  Theatres,  upon  being  interviewed 
by  newspaper  men  this  week,  denied  em- 
phatically that  there  is  any  truth  in  the 
current  rumors  that  there  is  to  be  a  merger 
of  the  Fox  Theatres  Corporation  with  the 
Stanley  Company  of  America.  He  also 
denied  the  report  that  Winfield  Sheehan, 
vice-president  of  the  Fox  Film  Corpora- 
tion, contemplated  a  visit  to  Philadelphia 


for  the  purpose  of  formulating  plans  for 
;i  merger  of  the  Fox  interests  with  the 
Stanley  Company.  Mr.  Zanft  stated  that 
the  Fox  Theatres  Corporation  will  con- 
tinue its  extensive  program  of  expansion 
in  Philadelphia  and  vicinity. 


Warren  Lewis  in  Charge 
of  Vitaphone  Publicity 

Vitaphone  publicity  and  advertising  over 
which  A.  P.  Waxman  has  general  supervi- 
sion will  be  in  charge  of  Warren  Lewis,  on 
the  Warner  advertising  staff  for  some  time 
and  who  is  to  take  over  the  duties  of  Jack 
Keegan,  now  promoted  to  the  post  of  New 
York  branch  manager  for  the  Vitaphone 
Corporation. 

Walter  K.  Hill  has  been  appointed  to 
take  over  the  position  vacated  by  Mr. 
Lewis.  He  was  formerly  president  of  the 
Theatrical  Press  Representative  of  Amer- 


Commonwealth  to  Handle 
Chesterfield  Program 

Chesterfield  Motion  Picture  Corporation 
closed  a  link  in  the  chain  of  distributors 
who  will  handle  its  program  when  con- 
tracts were  signed  last  week  between  Sam- 
uel L.  Zierler,  President  of  Commonwealth 
Exchange  of  New  York  City  and  George 
R.  Batcheller,  President  of  Chesterfield 
M.  P.  Corp.  whereby  Commonwealth  will 
distribute  in  the  Greater  New  York  terri- 
tory for  the  ensuing  year. 


K.  C.  Film  Board  Endorses  Doty  Plan 
on  Zoning  and  Protection 

AZO\l\i;  and  protection  plan  for.  the  Kansas  Citj  territory  bae  been 
endorsed  by  the  Kansas  City  Film  Board  of  Trad.-.  Fnder  tin-  plan 
which  was  originated  by  Leo.  J.  Doty,  vice-president  of  the  film 
board,  no  favoritism  is  shown  to  either  exhibitors  or  distributors.  Natural 
barriers,  seating  capacities,  geographical  locations,  admission  prices  and 
numerous  other  problems  were  the  factors  which  had  to  be  dealt  with  in 
perfecting  the  plan. 

Kansas  City  theatres  were  divided  into  six  classes — A.  C.  D.  E.  V  and 
C.  there  being  no  class  B  theatres,  that  class  having  been  left  open  for 
future  developments.  Any  bouse  which  is  showing  a  fir-t  run  picture  is  a 
class  A  house,  class  C  being  first  suburban  or  subsequent  run  theatres 
charging  admission  prices  of  30  cents,  the  class  \  theatres  having  28  days 
protection  from  the  closing  date  over  class  C  bouses.  Those  houses  in 
class  D  are  suburban  theatres  charging  2.")  c  uts.  thc\  having  seven  days 
from  the  opening  of  pictures  in  class  C  houses  before  picture-  are  avail- 
able to  the  latter  class.    Houses  charging  2<)  cent-  admission  are  in  class 

E.  they  having  35  days  following  the  closing  of  pictures  in  class  \  theatres. 
The  class  F  theatres  are  those  (  barging  IS  cents.  Pictures  for  that  class  be- 
come available  according  to  the  run  contracted.  Class  C,  hou-e-  are  those 
charging  10  cents.  Pictures  which  do  not  play  classes  C,  D  and  F  houses 
become  available  for  class  C  19  days  after  the  closing  of  the  picture  in 
class  A. 


1890 


Motion    P  i  c  t  u  r  e    New  s 


Predicts  Seven  to  Eight  Million  Loew 
Net  Ending  August  31,  1928 

ACCORDING  to  the  Wall  Street  Journal,  net  profit  for  Loew's  Inc  , 
ending  the  fiscal  year  of  August,  1928.  will  be  from  seven  to  eight 
million  dollars  after  dividends  on  the  $6.50  preferred  stock  have 
been  paid. 

This  would  he  equivalent  to  between  $7.50  to  $8.00  a  share  on  the 
1.060,780  shares  of  common  stock  outstanding  and  to  around  $6.15  a  share 
on  the  1,325.925  shares  of  common  that  will  be  outstanding  after  the  pay- 
ment of  the  25  per  cent  stock  dividend  recently  declared. 

This  would  be  a  new  high  record  in  earnings  for  the  company. 

For  the  28  weeks  ended  March  11,  net  profit  was  $4,423,860  after  all 
charges,  or  $4.01  a  share  on  the  common,  against  $3,887,654,  or  $3.66  a 
share,  earned  in  the  corresponding  period  of  previous  year.  In  the  full 
year  ended  August  31,  1927.  Loew  earned  $6,737,205,  or  $6.35  a  share. 

There  is  now  on  hand  in  the  treasury  about  $15,000,000,  of  which  $10,- 
000,000  is  being  loaned  out  on  call  and  in  the  next  three  years  an  additional 
$13,000,000  should  come  into  the  treasury  through  the  exercise  of  war- 
rants, it  is  stated. 


Brown  Predicts  Profitable 
Year  for  Pathe 

Kennedy  Will  Continue  as  Special  Advisor  for  "Inde- 
finite Period" ;  New  Officers  Elected 


ON  his  return  from  the  Chicago  sales 
convention,  Colvin  Brown,  newly 
elected  vice-president  of  the  reor- 
ganized Pathe  Company,  amplifying  ;i 
statement  made  to  stockholders  by  Presi- 
dent J.  J.  Murdoch  that  Pathe  would  en- 
joy a  satisfactory  year,  stated  that  con- 
vention delegates  were  enthusiastic  over 
increased  collections  during  recent  months, 
and  predicted  a  profitable  season.  The 
loss  last  year  was  attributed  to  the  absorp- 
tion of  P.  D.  C.  and  the  entry  of  Para- 
mount and  Metro-Goldwyn-Mayer  in  the 
short  subject  field. 

Joseph  P.  Kennedy,  president  of  F  B  0, 
will  continue  as  special  adviser  to  Pathe 


for  an  indefinite  period,  according  to  a  re- 
e  lit  announcement  concluding  the  reor- 
ganization of  the  Pathe  company. 

.1.  J.  Murdoch  has  been  reelected  presi- 
dent of  Pathe  and  other  officers  arc:  Colvin 
Brown,  executive  vice-president;  Elmer 
Pearson  and  John  C.  Flinn,  vice-presi- 
dents; Lewis  Innerarity,  secretary;  John 
Humm,  treasurer.  The  new  directors  are: 
J.  J.  Murdoch,  Maurice  Goodman,  Marcus 
Heiman,  E.  F.  Albee,  Richard  Hunt,  Elisha 
Walker,  George  Armsby,  ('ceil  It.  De  Mille, 
Paul  Puller,  Jr.,  Jeremiah  Millbank,  Frank 
Callahan,  Lester  D.  Burton,  Colvin  Brown, 
('has.  Reynolds  and  Elmer  Pearson. 


English  Sales  Problem 

Distributors    Having   Difficult    Time   to   Cope  With 
Rapidly  Changing  Conditions 


CONFUSION  of  English  exhibitors 
has  increased  considerably  during' 
recent  months  owing  to  a  new  sales 
problem  growing  out  of  rapid  formation  of 
circuit  theatre  companies  with  their  rapidly 
changing  line-ups  and  the  effect  of  the 
quota  bill.  The  entry  of  the  bankers  in 
the  field,  with  their  speed  of  action,  has 
also  added  to  the  confused  situation.  All 
through  England  circuits  are  forming,  and 
where  they  already  were  intrenched,  are 
expanding  their  holdings. 

Under  provisions  of  the  Films  Bill,  it  is 
impossible  to  book  very  far  ahead.  This 
circumstance,  coupled  with  the  other,  has 
brought  about  a  condition  where  operators 
are  sitting  back  in  order  to  see  what  hap- 
pens before  booking  additional  pictures  for 
the  latter  part  of  1928  or  the  early  months 
of  1929.    Distributors,  therefore,  have  not 


been  having  an  rasy  time  of  it. 

I*.  C.  T.,  backed  by  Lords  Beaverbrook, 
Ash  held  and  their  banking  interests,  has 
been  the  leader  of  the  circuit  movement, 
with  Gaumont  British  and  the  General 
Theatre  Corp.  also  contestants  for  first 
place.  These  companies  have  been  acquir- 
ing' theatres  at  such  a  fast  rate  that  if  an 
exhibitor  hasn't  already  received  an  offer 
for  his  house  he  at  least  expects  one  at  any 
moment. 

The  first  big  acquisition  by  Gaumont  Avas 
the  Davis  Circuit,  which  takes  in  the 
Marble  Arch  Pavilion,  Shepherds  Bush 
Pavilion  and  other  London  theatres.  At 
present  this  circuit  will  run  well  over  100 
theatres.  The  General  Theatre  circuit  has 
control  of  the  Liverpool  section  where 
there  are  some  27  houses,  all  of  the  subur- 
ban type;  has  at  least  four  in  Edinburgh 


and  one  in  Newcastle  and  also  three  first 
theatres  in  London.  P.  C.  T.  operates  its 
big  chain  in  the  principal  key  cities  such 
as  Aberdeen,  Glasgow,  Cardiff,  New  Castle, 
Leeds,  Sheffield,  Nottingham,  Edinburgh, 
Manchester,  Liverpool,  Birmingham,  and 
approximately  twenty  other  localities  in 
London. 


New   Firms  Incorporated 
at  New  York  Capital 

Newly  incorporated  motion  picture  com- 
panies, chartered  by  the  department  of 
state  at  Albany  during  the  past  week,  in- 
cluded the  following:  Staley  and  Howell, 
Inc.,  Rochester,  $75,000,  Richard  F.  Staley, 
Mortimer  B.  Howell,  Cass  F.  Staley,  Ro- 
chester; Manhattan  Studios,  Inc.,  $10,000, 
Carl  Mittenthal,  Gertrude  Winograd,  Es- 
telle  I.  Weinitraub,  New  York  City; 
Newpo  Theatres,  Inc.,  capitalization  not 
stated,  Daniel  Becker,  Henry  Grusky, 
Xewburgh;  Hanir-a  Lindberg,  Xew  York 
City,  Charles  Burns,  Inc.,  $1,000,  Charles 
Burns,  Abe  Potal,  William  Meltzer,  New 
York  City,  Certified  Automatic  Devices, 
Inc.,  $10,000,  Thomas  Gilleran,  Charles  S. 
Lubin,  Max  Lubin,  New  York  City;  Arling- 
ton Amusement  Corporation,  $2,000,  Ben- 
jamin Berson,  Barnet  Liman,  Morris  Leff, 
Brooklyn. 


Laemmle  Denies  Rumor 
of  Metzger's  Resignation 

The  rumor  that  Lou  B.  Metzger,  sales 
manager  for  Universal,  is  about  to  resign 
from  the  Laemmle  organization  is  denied 
by  Carl  Laemmle  in  a  recently  issued  state- 
ment. 

"It  is  only  another  of  those  silly 
stories,"  said  Mr.  Laemmle. 


$220,000,000  Reduction 
in  New  Revenue  Bill 

RETENTION  of  the  Senate  pro- 
vision for  an  exemption  of  $3 
'  on  admissions  reduction  of  the 
corporation  tax  to  12  per  cent  and 
total  elimination  of  the  proposed  re- 
ductions in  the  surtaxes  on  individual 
incomes  were  the  outstanding  features 
of  the  revenue-reduction  bill  as  agreed 
upon  by  House  and  Senate  conferees. 

The  House  had  provided  for  an  ad- 
mission exemption  of  $1  which  was 
increased  by  the  Senate  to  $3,  and  the 
result  of  the  retention  of  the  latter 
figure  will  be  to  save  the  theater  goers 
of  the  country  $17,000,000  a  year. 

The  corporation  rate  of  12  per  cent 
was  a  compromise  between  the  House 
rate  of  ll'/>  per  cent  and  the  Senate 
rate  of  12'>  per  cent,  and  will  save 
the  corporations  $123,450,000.  The 
exemption  for  corporations  is  in- 
creased from  $2,000  to  $3,000  under  the 
bill  as  agreed  to,  reducing  revenues  by 
$12,000,000  and  the  limit  for  earned  in- 
come is  increased  from  $20,000  to  $30,- 
000  with  a  reduction  in  revenues  of 
$4,500,000. 

The  bill  carries  a  total  reduction  of 
approximated  $220,000,000,  as  con- 
trasted with  a  cut  of  $290,000,000  made 
by  the  House  and  $206,000,000  carried 
in  the  Senate  bill. 


The  Outstanding  Line-Up  of 

Box- Office  Attractions  on  the 
Market  for  19284929 


DON'T  GAMBLE! 

Insure  Your  Profits  Next  Season 
with  a  Columbia  Contract! 


Judge  Us  By  Our 
Past  Performances! 


FOR  years  Columbia  has  given  its  customers  a 
standard  grade  of  merchandise.  We  have  kept  every 
promise '-delivered  every  picture*  CE,  Our  business 
and  our  prestige  have  been  established  on  a  live- and  - 
let-live  policy.  We  own  no  theatres-- are  not  in  competi- 
tion with  our  customers.  CL,  Furthermore,  we  sell  our 
product  at  a  price  that  enables  exhibitors  to  make  a 
good  profit  on  their  film  rental  investment. 


Story  material  for  The  Perfect  36  has  been  chosen  from  outstan 
ing  stage  plays,  magazine  serials  and  short  stories  written  by 
nationally  known  authors.  Millions  of  people  will  be  glad  to  see 
these  pictures  when  you  show  them  at  your  theatre,  d.  Among 
our  writers  and  playwrights  are  Fanny  Hurst,  John  Emerson,  Anita 
Loos,  Owen  Davis,  Mary  Roberts  Rinehart,  Joseph  Louis  Vance, 
Cosmo  Hamilton,  Count  Leo  Tolstoi,  Channing  Pollock,  Willard 
Mack,  Elmer  Harris,  Norman  Springer,  Elizabeth  Alexander. 


You  can  always  depend  on  getting  a  good  star  in  a  Columbia  pic- 
ture! We  have  already  signed  up  to  appear  in  The  Perfect  36-- 
Jack  Holt,  Lya  de  Putti,  Lois  Wilson,  Hobart  Bosworth,  Margaret 
Livingston,  Bert  Lytell,  Betty  Compson,  Dorothy  Revier.  G.  Direc- 
tion is  to  be  entrusted  to  men  who  know  through  experience  how 
to  get  the  utmost  entertainment  value  into  pictures. 


2  u 


be  Better  Made,  Better  Exploited 
or  Better  Advertised  than 
Perfect  Thirty-Six 


June    2,    19  28 


1801 


Action  Sought  Against  Block  Distributors 


Myers  Recommends 
Trade  Commission 

Proceed  at  Once 

(Continued  from  Page  1838) 
to  enforce  in  482  film  exchanges  in  t ho 
United  States  rules  and  regulations  for  the 
prevention  of  tire  more  drastic  than  those 
provided  by  the  State  and  city  fire  commis- 
sioners, and  fire  drills  are  conducted  each 
week,  a  safety  committee  comprising  Unci' 
branch  exchange  managers  and  secretary  of 
the  local  film  Board  of  Trade  conduct-  a 
rigid  monthly  inspection  enforcing  regula- 
tions regarding  general  housekeeping  condi- 
tions to  prevent  fire,  including  regulations 
against  smoking,  protecting  film  or  Avaste 
matter  from  contact  with  radiators,  steam 
pipes  and  electric  lights,  testing  sprinkler 
systems  and  fire  extinguishers,  eliminating 
the  use  of  any  inflammable  material  in  the 
shipping  and  inspection  departments  and 
preventing  accumulation  of  scrap  film,  and 
every  other  possible  regulation  to  protect 
the  lives  of  employees  and  to  insure  safety; 
and, 

Whereas,  The  reports  of  the  safety  com- 
mittee are  checked  in  the  home  office  of  the 
film  board  of  trade;  and  any  violation  of 
any  rule  or  regulation  is  immediately  cor- 
rected; and  as  a  result  of  this  work  fires 
in  film  exchanges  have  been  practically 
eliminated;  and  since  January  1,  1927, 
there  has  been  no  fire  loss  in  any  depart- 
ment in  the  distribution  of  film. 

Resolved,  That  such  regulation  of  film 
exchanges  is  a  fair  trade  practice. 

"Shut-In"  Showings  Approved 

Rule  18,  Whei-eas,  throughout  the  United 
States  today  more  than  1,500  public,  pri- 
vate and  charitable  sectarian  and  non- 
sectarian  institutions  for  caring  for  "shut- 
ins"  are  showing  motion  pictures;  and  such 
motion  picture  programs  are  furnished  to 
the-e  various  institutions  by  national  and 
regional  distributors  through  the  various 
film  boards  of  trade  under  a  plan  whereby 
the  responsibility  for  such  distribution  is 
divided  among  all  members  of  each  board; 
and  in  most  instances  such  motion  picture 
programs  are  furnished  free  of  charge  to 
such  institutions  as  orphan  asylums,  homes 
for  the  aged,  tuberculosis  hospitals,  and  in- 
stitutions housing  war  veterans;  and, 

Whereas,  In  some  cases  they  are  fur- 
nished upon  payment  of  the  postal  or  ex- 
press charges  to  ship  and  return  the  films, 
and  in  other  instances  where  institutions 


James  Clark  Ad  Sales 
Head  for  Paramount 

JAMES  CLARK  is  now  manager  of 
the  Paramount  ad  sales  depart- 
ment, having  been  raised  to  that 
post  recently.  Mr.  (lark  is  in  his 
twenties  and  began  his  film  career 
with  Mutual  Film  Company  in  1924  as 
film  inspector.  His  first  job  with 
Paramount  came  in  1920  when  he  was 
engaged  by  Herman  Wohber  in  San 
Francisco  as  salesman  for  the  non- 
theatrical  department.  January  of  last 
year,  he  was  made  assistant  manager 
of  the  ad  sales  department. 


Stanley,  Loew  Join  in  Baltimore;  Book 
Paramount,  M-G-M  and  U.  A. 

TIIK  Stanley  Company  and  Loew  have  practically  closed  a  deal  where- 
by the  theatre  holdings  of  both  companies  in  Baltimore  til  be 
pooled. 

The  arrangement  provides  for  the  pooling  of  the  new  Stanley  theatre 
with  Loew's  Valencia  and  Loew's  Century  into  one  operating  company 
with  management  probably  vested  in  Loew's. 

It  is  assumed  that  all  three  houses  will  use  the  product  of  Paramount, 
M-G-M  and  United  Artists  exclusively.  The  combined  outputs  of  these 
three  producers  would  about  cover  the  needs  of  these  theatres. 

The  Stanley,  a  new  house,  has  a  weekly  change  policy,  the  Century  a 
similar  booking  arrangement  and  the  Valencia  nso  approximately  26  pic- 
tures a  year. 


have  appropriations  available  with  which 
to  purchase  entertainment  for  the  inmates, 
nominal  charges  are  made;  and, 

Whereas,  In  all  instances  motion  picture 
films  are  furnished  to  such  institutions  with 
the  understanding  that  they  are  to  be  shown 
only  to  the  inmates  and  attendants  of  their 
respective  institutions,  and  that  the  general 
public  is  not  to  be  admitted  either  free  of 
charge  or  for  an  admission  charge;  now, 
therefore,  be  it 

Resolved,  That  the  admission  of  the  pub- 
lic, either  free  of  charge  or  for  an  admis- 
sion charge,  to  any  such  motion  picture 
entertainment  or  performance  is  an  unfair 
trade  practice  and  unfair  competition  to 
theatre  owners;  and 

Resolved,  That  the  showing  of  motion 
pictures  in  such  institutions  where  the  pub- 
lic is  not  admitted,  either  free  of  charge, 
or  for  an  admission  charge,  is  a  fair  trade 
practice. 

Rule  19,  That  the  practice  of  transferring 
title  to  a  theatre  without  making  an  honest 
and  sincere  effort  for  the  transferring  at 
the  same  time  of  existing  contracts  is  an 
unfair  trade  practice. 

Rule  20,  Whereas,  the  Motion  Picture 
Producers  and  Distributors  of  America, 
Inc.,  have  subscribed  to  the  following  pre- 
amble and  resolutions: 

"Whereas,  The  members  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  Inc.,  in  their  continuing  effort 
to  'establish  and  maintain  the  highest  pos- 
sible moral  and  artistic  standards  of  mo- 
tion picture  production,'  are  engaged  in  a 
special  effort  to  prevent  the  prevalent  type 
of  book  and  play  from  becoming  the  preva- 
lent type  of  picture;  to  exercise  every  pos- 
sible care  that  only  books  or  plays  which 
are  of  the  right  type  are  used  for  screen 
presentation;  to  avoid  the  picturization  of 
books  or  plays  which  can  be  produced  only 
after  such  changes  as  to  leave  the  producer 
subject  to  a  charge  of  deception;  to  avoid 
using  titles  which  are  indicative  of  a  kind 
of  picture  which  could  not  be  produced,  or 
bv  their  suggest iveness  seek  to  obtain  at- 
tendance by  deception,  a  thing  equally  rep- 
rehensible; and  to  prevent  misleading, 
salacious,  or  dishonest  advertising:  Now, 
therefore,  be  it 

Ban  Questionable  Stories 

"Resolved,  By  the  board  of  directors  of 
the  Motion  Picture  Producers  and  Dis- 
tributors of  America,  Inc.,  that  said  asso 


ciation  does  hereby  reaflirm  its  determina- 
tion to  carry  out  its  purposes  above  set  out, 
and  does  hereby  repledge  the  best  efforts 
of  the  members  of  the  association  to  that 
end,  and  does  hereby  further  declare  that 
they  will  not  produce  or  promote  the  pro- 
duction, distribute  or  promote  the  distribu- 
tion, exhibit  or  promote  the  exhibition,  or 
aid  in  any  way  whatsoever  in  the  produc- 
tion, distribution,  or  exhibition  by  the  mem- 
bers of  this  association,  or  by  companies 
subsidiary  to  said  members,  or  by  any  other 
person,  firm  or  corporation  producing,  dis- 
tributing, or  exhibiting  pictures,  of  any  pic- 
ture or  pictures,  by  whomsoever  produced, 
distributed  or  exhibited,  which  because  of 
the  unfit  character  of  title,  story,  exploita- 
tion, or  picture  itself,  do  not  meet  the  re- 
quirements of  this  preamble  and  resolution 
or  hinder  the  fulfillment  of  the  purposes 
of  the  association  set  out  herein." 

"And  Whereas,  In  carrying  out  the  pur- 
poses of  the  aforesaid  resolution  when  any 
company  member  of  the  Motion  Picture 
Producers  and  Distributors  of  America, 
Inc.,  is  offered  the  screen  rights  to  a  book 
or  play  of  a  questionable  nature,  its  repre- 
sentatives immediately  inform  the  officers 
of  that  association;  and  if  the  judgment  of 
the  member  company  to  the  effect  that  the 
picturization  of  the  subject  matter  is  inad- 
visable is  confirmed  a  notice  is  sent  to  all 
the  other  member  companies  giving  the 
name  of  the  objectionable  book  or  play, 
and  such  company  members  thus  having 
their  attention  directed  to  the  subject  in 
question  have  the  opportunity  of  avoiding 
the  picturization  of  the  novel  or  play." 

Resolved,  That  this  is  a  fair  trade  prac- 
tice. 

Pule  21,  Whereas,  for  the  purpose  of 
further  establishing  and  maintaining  the 
highest  possible  moral  and  artistic  stand- 
ards in  motion  pictures,  the  members  of  the 
Motion  Picture  Producers  and  Distributors 
of  America.  Inc.,  have  adopted  a  formula 
with  reference  to  the  selection  and  rejec- 
tion of  certain  story  material  for  picturiza- 
tion : 

Resolved,  That  the  execution  of  the  pur- 
poses of  this  resolution  is  a  fair  trade 
practice. 

Rule  22,  Whereas,  there  existed  a  prac- 
tice with  respect  to  the  securing  of  employ- 
ment by  extras  in  motion  picture  studios 
through  agencies  which  charged  them  a  fee 
of  from  S  to  lf>  per  cent  for  placing  such 
(Continued  on  Following  Page) 


18yz  Motion    Picture  News 

Non  Theatrical  Resolution  Is  Rejected 


Termed  Illegal 

and  in  Restraint 

of  Trade  by  Body 

extras  each  time  they  secured  a  position 
through  such  agencies ;  and, 

Whereas,  Besides  certain  legitimate  cast- 
ing agencies,  there  were  many  questionable 
agencies  that  preyed  upon  would-be  motion 
picture  extras,  and  by  their  activities 
brought  great  discredit  upon  the  motion 
picture  industry;  and, 

Whereas,  At  the  request  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  Inc.,  the  Russell  Sage  Foundation 
made  a  survey  of  the  entire  situation  in 
conjunction  with  the  State  Labor  Commis- 
sion of  California,  and  the  Association  of 
Motion  Picture  Producers  of  California; 
and, 

Free  Employment  Bureau 

Whereas,  The  findings  of  the  survey  re- 
sulted in  a  joint  recommendation  that  the 
industry  operate  and  maintain  free  of  cost 
to  the  motion  picture  extra  a  central  em- 
ployment bureau;  and, 

Whereas,  The  Central  Casting  Corpora- 
tion has  been  established,  and  has  been 
functioning  in  the  recommended  manner 
for  a  period  of  21  months,  and  has  made 
502,916  placements  in  that  time  without 
cost  to  the  extras,  and  has  brought  about 
certain  other  betterments  in  working  con- 
ditions of  such  extras.  Now,  therefore,  be 
it 

Resolved,  That  the  establishment  and 
functioning  of  such  a  non-profit  casting 
bureau  be,  and  the  same  hereby  is,  declared 
to  be  a  fair  trade  practice. 

Rule  23,  Whereas,  the  Los  Angeles  Board 
of  Education  and  the  State  of  California 
labor  authorities  were  experiencing  great 
difficulty  in  restraining  the  improper  ex- 
ploitation of  children  in  motion  pictures  by 
their  parents,  which  resulted  in  non-attend- 
ance at  school  and  an  insufficient  ratio 
of  work  and  recreation;  and, 

Whereas,  The  Association  of  Motion  Pic- 
ture Producers  and  the  California  State 
Labor  Bureau  and  the  Department  of  Com- 
pulsory Education  of  Los  Angeles  by  joint 
.recommendation  consummated  the  present 
method  by  which  a  teacher  is  supplied  by 
the  Board  of  Education  and  paid  for  by  the 
producers  in  every  studio,  together  with 
similar  financing  of  class-room  facilities 
where  children  are  engaged  in  motion  pic- 
ture production,  so  that  each  child  works 
not  more  than  four  hours  during  the  day 
and  has  its  regular  schooling  and  recrea- 
tion; and, 

Whereas,  Any  child  not  proficient  in  its 
lessons  cannot  secure  a  permit  to  work  in 
pictures,  with  the  result  that  the  practice 
of  improperly  exploiting  the  child  has  been 
entirely  eliminated.    Now,  therefore,  be  it 

Resolved,  That  the  present  formula  ob- 
taining in  respect  to  the  employment  of 
minors  in  motion  picture  production,  as  set 
forth  in  the  foregoing  preamble,  is  a  fair 
trade  practice. 

Rule  24,  Whereas,  producers  at  times  de- 
sire to  lend  employees  under  contract  for 
whose  service  there  exists  no  current  neces- 
sity; and, 

Whereas,  The  services  of  such  tempor- 
arily disengaged  contract  employees  may 
be  desired  by  another  producer;  and, 


Whereas,  Waste  is  avoided  and  the  in- 
terests of  both  employer  and  employee  are 
advanced  by  continuous  employment.  Now, 
therefore,  be  it 

Resolved,  That  the  practice  of  a  producer 
lending  an  employee  under  contract  to  an- 
other producer  for  an  amount  equal  to  the 
salary  paid  to  the  contract  employee  plus 
a  reasonable  amount  to  absorb  the  fair  pro 
rate  of  such  employee's  idle  time  is  a  fair 
trade  practice. 

Registering  of  Titles 

Rule  25,  Whereas,  to  avoid  duplication 
and  conflict  in  titles  for  motion  pictures, 
the  members  of  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America,  Inc., 
have  a  plan  for  the  registering  with  the 
Motion  Picture  Producers  and  Distributors 
of  America,  Inc.,  of  their  intention  to  pro- 
duce a  certain  motion  picture  under  a  cer- 
tain title,  and  through  such  registration 
have  exclusive  right  to  that  title ;  and, 

Whereas,  Such  plan  further  provides 
that  if  the  title  registered  duplicates  or 
conflicts  with  a  title  already  registered  by 
another  member  of  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America,  Inc., 
the  parties  whose  titles  conflict  are  notified 
so  that  they  may  confer  to  avoid  conflict, 
with  the  understanding  that  the  company 
first  registering  a  title  possesses  the  right 
to  use  the  title  unless  it  voluntarily  with- 
draws its  prior  registration  in  favor  of  the 
later  one,  or  it  is  shown  that  the  member 
making  the  later  registration  has,  by  pur- 
chase or  otherwise,  obtained  prior  legal 
right  to  the  title.  Be  it 
_  Resolved,  That  this  is  a  fair  trade  prac- 
tice. 

The  statement  of  policy  proposed  by  the 
producers  and  distributors  and  accepted  by 
exhibitors,  dealing  with  booking,  has  been 
held  in  abeyance  until  results  can  be  deter- 
mined from  its  actual  effect  upon  the  mo- 
tion picture  industry.  This  statement  was 
as  follows : 

Rules  on  Bookings 

"1.  The  sales  method  known  as  block 
booking  shall  not  be  used  for  the  accom- 
plishment of  any  illegal  purpose. 

"2.  No  distributor  will  require  as  a 
condition  of  permitting  an  exhibitor  to 
lease  its  pictures  that  such  exhibitor  shall 
also  lease  pictures  of  another  distributor. 

"3.  If  an  exhibitor  shall  claim  within  a 
reasonable  time  prior  to  the  date  fixed  for 
the  exhibition  of  any  picture  included  in 
any  block  leased  by  him  that  such  picture 
will  be  offensive  to  the  clientele  of  his  the- 
atre, because  of  racial  or  religious  subject 
matter,  such  claim  shall  be  arbitrated  by 
the  board  of  arbitration  of  the  proper  zone, 
and,  if  sustained,  such  exhibitor  shall  be  re- 
lieved of  obligation  to  take  any  pay  for 
such  picture. 

"4.  If  any  exhibitor  who  has  purchased 
an  entire  block  of  pictures  offered  by  any 
distributor  so  elects,  within  a  reasonable 
time  prior  to  the  date  fixed  for  exhibition 
of  any  picture  included  in  such  block,  such 
exhibitor  may  refuse  to  take  such  picture 
by  paying  one-half  of  the  allocated  price 
thereof,  provided  that  the  pictures  so  re- 
jected out  of  any  block  shall  not  exceed  10 
per  cent  of  the  number  included  in  such 
block,  and  if  a  rejected  picture  is  resold  by 
the  distributor,  one-half  of  the  net  price 


received  on  such  resale  shall  be  credited 
against  the  exhibitor's  obligation  in  respect 
of  such  picture  up  to  the  amount  of  such 
obligation. 

"5.  Reissues  will  not  be  included  in  any 
block  with  new  pictures. 

"6.  Newsreels  and  short  subjects  will 
not  be  included  in  any  block  with  features, 
and  the  lease  of  newsreels  or  short  sub- 
ject blocks  shall  not  be  required  as  a  con- 
dition of  being  permitted  to  lease  feature 
blocks  or  vice  versa. 

"7.  The  matters  dealt  with  by  para- 
graphs 3  and  4  shall  be  covered  by  appro- 
priate provisions  to  be  included  in  the  new 
standard  form  of  contract." 

Trial  Period  Recommended 

Reporting  upon  the  conference,  and  the 
resolutions  adopted,  M.  Markham  Flannery, 
director  of  trade  practice  conferences,  rec- 
ommends that  a  trial  period  of  6  to  12 
months  be  allowed  within  which  to  observe 
the  workings  of  the  results  of  the'  confer- 
ence, at  the  end  of  which  time  a  report  be 
made  to  the  commission  on  the  working  of 
the  rules,  accompanied  by  a  recommenda- 
tion with  reference  to  the  advisability  of 
calling  another  conference  or  with  refer- 
ence to  such  other  action  as  conditions  at 
that  time  seem  to  warrant. 

"The  task  undertaken  by  the  Com- 
mission in  this  conference  was  colossal," 
Mr.  Flannery  commented.  "The  net  re- 
sults accomplished  may  not  be  all  that 
might  have  been  hoped  for  by  the  Com- 
mission, but  they  exceeded  greatly  the  ex- 
pectations of  exhibitors,  distributors  and 
producers,  as  judged  by  their  generally  ex- 
pressed preconference  predictions  and  by 
their  later  comments  as  to  what  the  con- 
ference accomplished,  as  reflected  verbally, 
in  correspondence  and  by  the  press. 

"This  task  is  by  no  means  complete.  It 
has  but  begun.  The  members  of  the  dif- 
ferent branches  of  the  industry  have  bare- 
ly become  acquainted.  Hcn'etofore  they 
have  dealt  at  arm's  length,  largely  through 
agents.  Never  before  had  the  four 
branches  of  the  motion  picture  industry 
met  and  mutually  discussed  their  problem. 
To  discuss  them  fully,  frankly  and  fear- 
lessly, under  the  auspices  of  an  impartial, 
official,  disinterested  body,  was,  indeed, 
novel,  and  for  this  the  independent  exhibi- 
tors were  not  fully  prepared. 

"Agreement  among  the  groups  on  some 
of  the  many  subjects  covered  seems  re- 
markable when  it  is  considered  that  many 
of  the  unaffiliated  delegates  were  entirely 
unknown  to  one  another,  no  confidential 
relations  existed  between  them,  and  they 
appeared  to  be  doubtful  and  distrustful  of 
one  another  as  well  as  of  the  other  groups. 
Some  of  the  problems  arising  within  this 
comparatively  new  industry  were  exceed- 
ingly complex,  and  branches  of  a  single  in- 
dustry could  hardly  be  conceived  as  farther 
apart  in  their  objects  and  opinions  than 
were  the  unaffiliated  exhibitors  and  the 
other  groups.  This  was  freely  remarked 
prior  to  and  at  the  commencement  of  the 
conference,  but  a  feeling  of  growing  confi- 
dence became  apparent  early  in  the  pro- 
ceedings, which  increased  and  strengthened 
as  the  conference  progressed,  and  a  dispo- 
sition became  manifest  by  all  the  various 
groups  to  try  to  see  the  other  side  and 
agree  on  matters  in  dispute." 


J  une    2 ,    19  28 


1893 


FBO  Starts  Department 
for  Short  Subjects 

A DEPARTMENT  for  short  sub- 
jects has  been  inaugurated  at  the 
F  B  ()  home  office.  Cleve  Adams, 
central  sales  manager,  has  been  pro- 
moted to  the  post  of  short  subject 
sales  manager.  He  is  now  on  a  tour 
of  the  exchanges  in  the  interests  of 
the  short  subject.  Other  promotions 
made  in  the  FBO  sales  ranks  last 
week  were:  J.  Frank  Shea,  western 
sales  manager,  who  has  been  appointed 
assistant  general  sales  manager  with 
headquarters  in  Los  Angeles;  Edward 
L.  McEvoy,  home  office  field  repre- 
sentative, who  has  been  made  assistant 
general  sales  manager  with  headquar- 
ters in  New  York;  Larry  Gardner,  who 
has  been  appointed  sales  manager  of 
the  Boston  office;  C.  F.  McGerigle  who 
has  been  made  office  manager  at  Bos- 
ton; Jerome  Safron,  sales  manager  for 
Eastern,  Pa.  and  Southern,  N.  J.,  who 
has  been  placed  in  charge  of  the  Pitts- 
burgh office. 


Alleges    Patent  Violation 
in  Suit  Against  Stanley 

Mrs.  Mary  Hallock  Greenewalt,  of  Phila- 
delphia, on  May  25th  brought  suit 
in  the  United  States  District  Court  in 
Wilmington,  Del.,  against  the  Stanley 
Company  of  America,  charging  that  it  has 
infringed  on  her  patents  for  a  symphonic 
color  organ.  She  is  the  inventor  of  a  de- 
vice that  emits  light  rays  and  is  played 
like  music  by  variations  in  color  and  com- 
binations of  color.  Mrs.  Greenewalt  claims 
to  have  spent  much  time  and  money  in  per- 
fecting the  instrument  so  that  it  could  be 
used  commercially.  She  received  a  patent 
on  the  device  in  January,  1924,  and  the 
patent  was  reissued  in  1927.  According  to 
the  complaint  the  Stanley  Company  has 
been  using  t ho  patented  method  in  theatres 
in  Philadelphia  and  elsewhere  and  the  com- 
plaint asks  that  an  accounting  of  profits 
and  damages  be  ordered  and  that  an  in- 
junction be  issued  restraining  the  company 
from  continuing  the  alleged  infringement. 


New  Productions  at  First 
National  Studios 

In  addition  to  four  pictures  now  in  the 
making,  an  equal  number  of  other  pictures 
will  soon  go  into  production  at  First  Na- 
tional's Studios  in  Burbank.  Colleen  Moore 
is  preparing  to  start,  on  "Oh,  Kay!" 
Richard  Bart helmess  is  to  begin  work  soon 
on  "Out  of  the  Ruins."  Biilie  Dove  is  to 
start  on  "The  Night  Watch." 

Alice  White  is  about  to  start  on  her  first 
starring  vehicle,  "Show  Girl." 


Rayart  Contract  for  Cana- 
dian Distribution 

Columbia  Pictures,  Ltd.,  of  Toronto, 
Canada,  with  branch  offices  in  Winnipeg, 
Montreal  and  St.  .John.  X.  1!.,  have  ,ju-t 
signed  a  contract  with  W.  Hay  Johnston, 
President  of  Rayart  Pictures  Corporation, 
for  the  new  Rayart  "Box-Office  Twenty" 
for  192S-29.  Columbia  is  not  a  new  custo- 
mer, by  anv  means,  having  handled  Rav- 
art's  "Unbeatable  Eighteen"  for  1927-28 

in  addition  to  earlier  releases. 


Rothacker  Completes  Job 

First  National  Studio  Work  Finished;  Intends  Resigning 
in  July;  Rockett  Studio  Head 


WATTERSON  R.  ROTHACKER, 
managing  director  of  the  First 
National  Burbank  studios,  an- 
nounced the  completion  of  reorganization 
and  building  program  which  he  inaugurated 
at  the  studios  last  year,  at  an  informal 
meeting  of  the  department  heads  of  the 
First  National  studio,  held  the  evening  of 
May  28th. 

Mr.  Rothacker  also  unofficially  an- 
nounced that  he  expects  to  proceed  to  New 
York  late  in  July  and  to  sail  for  Europe 
early  in  August.  It  is  understood  he  will, 
at  that  time,  tender  his  resignation  as  man- 
aging director  and  vice-president  of  the 
studio  to  become  effective  on  the  exact  date 
of  his  departure  for  the  Continent. 


By  severing  his  connection  with  the  com- 
pany at  that  time  it  is  understood  that  Mr. 
Rothacker  expects  to  leave  with  no  obli- 
gation to  return  to  the  studios  to  com- 
plete! his  current  contract  which  expires  in 
October  of  this  year. 

A  further  declaration  of  Mr.  Rothacker 
at  the  May  28th  meeting  wras  to  the  effect 
that,  after  his  resignation  is  formally  ac- 
cepted, President  Clifford  B.  Hawley  in- 
tends to  appoint  Al  Rockett  as  resident 
head  of  the  studio  in  charge  of  West  Coast 
production,  with  R.  W.  Poucher  assisting 
him  as  studio  executive  manager. 

Until  Mr.  Rothacker  sails  there  will  be 
no  change  of  men  or  methods  at  the  Bur- 
bank plant. 


Vitaphone  for  Strand,  N.  Y. 


Installation  Being  Made  in  Broadway  Playhouse; 
Show  Seventeen  Warner  Pictures 


To 


ANNOUNCEMENT  was  made  this 
week  that  the  Mark  Strand  Theatre, 
New  York  City,  is  installing  Vita- 
phone  and  has  contracted  with  Warners 
to  17  features  with  Vitaphone  orchestra- 
tions. 

Vitaphone  equipment  is  now  being  in- 
stalled in  the  Mark  Strand  at  a  cost  of 
$45,000,  and  at  the  same  time  new  projec- 
tion equipment  and  a  new  type  of  screen 
upon  which  the  picture  will  be  shown,  are 
being  installed. 

"Tenderloin,"  will  inaugurate  the  new 
policy  on  June  2. 


March    Film  Exports 
Reach  High  Total 

MARCH  exports  of  motion  picture 
films  reached  the  highest  total 
recorded  since  last  August  with 
shipments  of  29,345,604  feet  valued  at 
$810,860,  compared  with  21,695,625  feet 
valued  at  $595,895  in  February,  ac- 
cording to  figures  just  compiled  by  the 
Department  of  Commerce,  Washing- 
ton, D.  C.  Shipments  during  the 
month  included  7,565,517  feet  of  raw 
stock  valued  at  S16S.5S1  :  931.79:5  feet 
of  negatives  valued  at  $126,181,  and 
20,845,291  feet  of  positives  valued  at 
$525,795  compared  with  1.803,453  feel 
of  raw  stock  valued  at  $115,061;  661,- 
735  feet  of  negatives  valued  at  $77,081 
and  16.330.137  feet  of  positives  valued 
at  $103,717  in  February. 

The  principal  markets  for  positive 
films  during  the  month  were  Argen- 
tina, taking  2.836,675  feet  valued  at 
$82,661;  Brazil  with  2,390.616  feet 
valued  at  $58,182,  and  Australia  ^ith 
2,196,679  feet  valued  at  $51,155.  France 
was  the  principal  market  for  negatives, 
taking  295.367  feet  valued  at  $20,688, 
although  the  value  of  those  shipped  to 
the  I'nited  Kingdom  was  much  greater, 
that  countrj  taking  278,745  feet  valued 
at  $83,157.  The  I  nited  Kingdom  was 
also  the  most  important  market  for 
raw  stock,  taking  1.223,099  feet  valued 
at  $89,027. 


It  is  announced  that  the  stage  perform- 
ances will  be  continued  during  the  weeks 
that  Vitaphone  attractions  do  not  play  and 
will  also  be  presented  sometimes  on  the 
same  program  with  the  Vitaphone  features. 

Frank  Bligh,  of  the  Capitol  Thaatre, 
Salem,  Ore.,  reports  a  nice  increase  in  the 
business  with  the  advent  of  his  new  Vita- 
phone accompaniment  with  "The  Jazz 
Singer. ' ' 

In  Birmingham,  Ala.,  Vitaphone  and 
"The  Jazz  Singer"  are  writing  up  a  new 
record  at  the  Strand  Theatre.  Now  in  its 
third  week,  the  picture  has  already  estab- 
lished a  precedent  for  length  of  run  and 
bids  fair  to  remain  the  strongest  local 
drawing  card  for  another  two  or  three 
n  eeks. 


Columbia  Reorganizes  Its 
Scenario  Department 

Its  scenario  department  at  the  studio  is 
being  reorganized  by  Columbia  Pictures. 
John  Goodrich  has  been  made  scenario 
editor  and  he  will  have  charge  of  the  writ- 
ing department  and  will  exercise  supervi- 
sion over  all  the  scripts  for  the  new  Colum- 
bia output.  Bess  Meredyth  has  joined  the 
scenario  staff,  which  also  includes  Norman 
Springer,  Winifred  Dunn,  Peter  Milne  and 
Dorothy  Howell. 


Paramount   to   Release  2 
New  Horton  Comedies 

Two  new  two-reel  comedies  starring  Ed- 
ward Everett  Horton  are  to  be  released  by 
Paramount  during  the  coining  season. 
"Call  Again"  and  "Vacation  Waves"  axe 
their  titles. 


Ray  Rockett  Signs  Liane 
I  [aid,  Screen  Star 

Liane  Haid,  popular  European  star,  has 
been  booked  by  Hay  Rocket  t  for  four 
years,  to  be  starred,  alternately  in  First 
Ntional's  German  and  British  productions. 


1894 


Motion    Picture  News 


Photophone  Process  Told 

"Straight  Line"  Method  Used  for  Reproduction;  Special 
Optical  Reduction  Printer  Employed 


IN  announcing  that  the  RCA  Photophone 
will  be  available  July  1,  Elmer  E. 
Bucher,  vice-president  of  the  organiza- 
tion, said,  in  part: 

"An  important  feature  of  the  Photo- 
phone method  is  the  fact  that  the  sound 
track  will  outlast  the  life  of  the  picture, 
which  surpasses  average  usage.  No  diffi- 
culties are  presented  in  making  natural  pic- 
tures, and  both  music  and  voices  are  repro- 
duced with  almost  uncanny  fidelity.  There 
is  no  trace  of  mechanical  imitation;  every 
shade  and  nuance  of  tone  is  heard  with 
pleasing  fidelity,  and  complete  synchroniza- 
tion without  breaks  or  flaws  is  assured  by 
the  Photophone 's  principle. 

"The  superior  tone  quality  of  the  Pho- 
tophone system  lies  in  its  superior  method 
of  recording  sound  on  film.  That  is,  the 
Photophone  process  employs  the  'variable 
width'  or  'serrated  edge,'  and  this  ac- 
counts for  the  very  fine  tone  quality  which 
the  Photophone  system  produces.  One 
other  system  uses  the  'variable  density' 
method  of  recording,  which  was  aban- 
doned by  the  Radio  Group  in  their  experi- 
ments some  years  back. 

"In  the  Photophone  recording  process, 
the  development  of  the  sound  track  is  not 


ARBITRATION  activities  in  the  Min- 
neapolis territory  are  at  a  stand- 
still, following  the  warning  by  W. 
A.  Steffes,  exhibitor  leader,  that  court 
action  will  be  resorted  to  in  case  any  at- 
tempt is  made  to  arbitrate  cases  with  any 
board  other  than  that  composed  of  Film 
Board  of  Trade  and  Northwest  M.  P.  T.  0. 
members. 

This  came  about  through  the  refusal  of 
Steffes  to  arbitrate  United  Artist  cases, 
because  of  that  firm's  service  to  non-thea- 
tricals, and  the  declaration  by  C.  C.  Petti- 
john,  general  counsel  of  the  Film  Boards  of 
Trade,  that  exhibitor  members  Avere  dis- 
qualified. 


a  serious  matter.  A  little  over-develop- 
ment or  under-development  of  this  portion 
of  the  negative  has  no  bearing  on  the  tone 
quality. 

"The  Photophone  reproducing  apparatus 
embodies  all  of  the  technical  advancements 
which  the  Radio  Group  have  brought  to 
light  in  their  work  in  the  broadcasting 
field.  Photophone/  reproduction  ip  prac- 
tically a  'straight  line  method  which  gives 
substantially  equal  amplification  for  all 
sound  frequencies.  Farther,  the  Photo- 
phone does  not  use  horns  for  reproduction. 
It  employs  a  newly  developed  and  highly 
perfected  cone  type  of  reproducer  of  the 
electro-dynamic  type,  which  gives  a  tone 
quality  which  never  can  be  approached  by 
the  horn  method. 

"It  is  the  only  method  of  recording 
sound  on  films  already  produced  and  await- 
ing distribution,  which  does  not  destroy 
a  part  of  the  picture  record.  The  Photo- 
phone Company  has  developed  a  special 
optical  reduction  printer  which  enables  it 
to  save  the  entire  picture  record  and  still 
leave  room  on  the  film  for  the  sound  track. 
Other  systems  destroy  approximately  one- 
eighth  of  the  picture  in  order  to  include 
the  sound  track." 


An  effort  was  made  by  the  Minneapolis 
Civic  and  Commerce  Association  to  ad- 
just the  differences,  but  having  failed,  the 
association  will  not  try  again.  It  is  said 
distributors  will  appeal  to  Mayor  Leach  to 
name  arbitrators,  but  it  is  expected  he 
will  decline.  The  American  Arbitra- 
tion Society  may  be  appealed  to  as  a  last 
resort. 

According  to  Mr.  Steffes,  his  organiza- 
tion will  attempt  to  prevent  any  substitute 
board  from  acting  in  arbitration. 

"We  shall  place  every  obstacle  in  the 
way  of  such  a  board  and  resort  to  any  tac- 
tics  necessary  to  protect  our  interests," 
said  Steffes.  "We  propose  to  learn  if  ex- 
hibitors have  any  rights  in  this  industry, 
and  if  so  what  they  are." 

Financial  Details  of  New 
Stanley  Venture  Revealed 

Important  details  of  the  plan  of  financ- 
ing the  proposed  $2,000,000  State  theatre, 
to  be  leased  by  the  Stanley  Company  of 
America,  at  52nd  and  Chestnut  streets, 
Philadelphia,  are  contained  in  advertise- 
ments of  a  $1,300,000  bond  issue  which 
appeared  simultaneously  in  newspapers 
throughout  Central  Pennsylvania  on  May 
22.  The  site  of  the  building  is  227  feet  on 
Chestnut  street  with  a  frontage  of  117  on 
52nd.  It  will  be  a  steel  frame  structure 
which  will  contain  three  large  stores  in 
addition  to  the  theatre  which  will  have 
3,100  seats  and  a  large  organ.  It  is  stated 


the  location  is  in  one  of  the  most  densely 
populated  districts  of  Philadelphia,  and 
experts  have  appraised  the  completed  value 
of  the  land  and  building  at  $2,000,000. 

The  advertisements  explain  that  "the 
theatre  is  leased  for  twenty  years  by  the 
Stanley  Company  of  America,  owning  or 
leasing  about  255  theatres.  The  minimum 
net  annual  rentals  will  be  more  than  suffi- 
cient to  meet  the  greatest  combined  annual 
interest  and  sinking  fund  requirements 
with  respect  to  the  bonds  outstanding." 

The  bonds,  which  are  offered  by  S.  W. 
Straus  &  Co.,  1617  Walnut  Street,  Phila- 
delphia, at  par  and  accrued  interest,  are 
first  mortgage  5%  per  cent  sinking  fund 
gold  bonds,  dated  May  1,  1928,  and  matur- 
ing in  eight  years.  The  Colonial  Trust 
Company,  Philadelphia,  is  trustee. 

5  M-G-M  Features  Listed 
for  June  Release 

June  releases  from  Metro-Goldwyn- 
Mayer  exchanges  will  include  "The  Cos- 
sacks," "Telling  the  World,"  "Forbidden 
Hours,"  "Detectives"  and  "Madamoi- 
selle  from  Armentieres." 

The  first,  "The  Cossacks,"  has  been  in 
production  for  eight  months,  George  Hill 
having  handled  the  megaphoning  of  the 
story  adapted  from  Tolstoi.  William 
Haines  with  Ann  Page,  his  17-year  old 
leading  lady  are  seen  in  "Telling  the 
World."  Ramon  Novarro  is  starred  in 
"Forbidden  Hours,"  with  Renee  Adoree 
as  his  leading  lady.  "Detectives"  is  a  ve- 
hicle for  Karl  Dane  and  George  K.  Arthur. 
The  last  release  for  the  month,  "Madamoi- 
selle  from  Armentieres,"  is  a  story  of  the 
World  War  made  in  England  by  Director 
Victor  Saville  and  a  cast  of  continental 
players. 

Virginia   Lee   Gorbin  on 
Tour  for  Gotham 

Personal  appearances  in  conjunction 
with  the  showings  of  "Bare  Knees"  in 
which  she  stars  for  Gotham  Productions, 
will  be  made  by  Virginia  Lee  Corbin,  un- 
der contract  to  the  Sax  organization.  She 
is  scheduled  to  appear  at  the  Strand, 
Akron,  O.,  during  the  week  of  June  3;  at 
the  Palace,  Lorraine,  O.,  from  June  10  to 
June  13;  and  at  the  Ohio,  Mansfield,  O., 
from  June  14  to  June  16. 

Universal    Will  Feature 
Mary  Nolan 

Mary  Nolan,  an  addition  from  the  musi- 
cal comedy  stage  to  the  players  acting  in 
Universal  productions,  will  be  featured  in 
a  picture  for  the  new  season.  It  will  be 
titled  "Come  Across."  William  Wyler 
will  direct. 


Gotham  Opens  2  New 
Exchanges  in  N.  Y. 

AN  exchange  in  Albany  and  an  ex- 
change in  Buffalo  have  been 
opened  by  Gotham  Productions. 
Both  of  these  New  York  offices  will 
be  known  as  Gotham  Pictures  Ex- 
change. They  will  be  under  the  man- 
agement of  Herk  Webster  for  five 
years  with  Bond  Photoplays  Corpora- 
tion. The  Buffalo  office  will  be  lo- 
cated at  505  Pearl  Street,  and  the 
Albany  office  at  1046  Broadway. 


First  National  Summer 
Billing  Drive  June  3 

THE  annual  summer  billing  drive 
of  First  National  will  begin  on 
June  3rd  and  extend  through  a 
period  of  thirteen  weeks  to  Sept.  1st. 
The  governing  rules  will  be  the  same 
as  were  adopted  for  1926  and  1927. 

Branch  offices  have  already  been  ad- 
vised of  the  amount  of  their  individual 
quota.  A  cash  prize  equivalent  to  one 
week's  salary  will  be  paid  to  each  em- 
ployee of  every  branch  whose  gross 
billings  for  the  period  equal  or  exceed 
quota,  provided  he  shall  have  been  in 
the  employ  of  First  National  through- 
out the  full  thirteen  week  period. 


Northwest  Arbitration  Tangle 

Steffes  Threatens  Legal  Action  If  Substitute  Board 
Attempts  to  Pass  on  Cases 


A  Second  Printing  Was  Necessary! 


TO  supply  the  orders  of  Exhibitors,  Theatre  Executives  and  The- 
atre Workers  for  the  most  comprehensive  and  authoritative  work 
written  on  the  subject,  the  publishers,  George  H.  Doran  Company, 
New  York,  has  made  a  second  printing  of — 


MOTION  PICTURE 
THEATRE  MANAGEMENT 

By  Harold  B.  Franklin 

(President  of  West  Coast  Theatres,  Inc., 
and  leading  theatre  executive) 


NOW 

you  too  may  obtain  a  copy  of  this  monumental  work 
dealing  with  every  branch  of  the  theatre  and  offering 
a  carefully  considered  presentation  of  the  theories  and 
practices,  tested  by  years  of  experience,  making  for 
the  successful  and  profitable  business  method  of  run- 
ning a  motion  picture  theatre. 

The  author,  Harold  B.  Franklin,  is  known  throughout  the 
industry  as  one  of  the  most  progressive  and  able  theatre  execu- 
tives and  showmen  the  picture  theatre  has  developed,  and  one 
of  the  leading  forces  contributing  to  the  advance  which  the 
motion  picture  playhouse  has  made  from  its  "nickelodeon" 
beginning  to  the  palatial  community  institution  which  the  bet- 
ter theatre  of  today  represents. 

DON'T  DELAY 

The  present  supply  of  copies  is  by  no  means  large  enough  to 
supply  all  those  who  eventually  will  want  copies  of  this  book, 
so  prompt  action  is  imperative  if  you  want  to  be  assured  of 
a  copy. 

THE  PRICE  IS  $5. 


Order  Your  Copy  Today 


35  Chapters  and 
26  Illustrations 
Tell  You  How— 

To  train  and  maintain  an  or- 
ganization that  will  function 
smoothly  in  the  running  of 
your  theatre. 

To  provide  adequate  safety 
methods. 

To  carry  on  systematic  in- 
spections. 

To  prepare  a  properly  bal- 
anced budget 

To  judge  the  effectiveness  of 
advertising. 

To  purchase  equipment  and 
to  Build  Good  WilL 


 Use  This  Order  Blank  

MOTION  PICTURE  NEWS, 
729  Sevoath  Are.,  New  York  City. 

Send  me  postpaid  MOTION  PICTURE  THEATRE 
MANAGEMENT  by  Harold  B.  Franklin. 

I    enclose    (check)    (money   order)    (or  (5.00. 


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1896 


Motion    Picture  News 


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Projectionist.  Five  years 
experience.  Desires  position, 
where  real  projection  is  ap- 
preciated. Any  equipment, 
anywhere.  Single,  reliable. 
Write  or  wire.  Carr  Hilburn, 
Bladenboro,  North  Carolina. 

A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 

ORGANISTS  and  SING- 
ERS, thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

Studio  and  Laboratory 
manager  desires  change. 
Complete  knowledge  of  came- 
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tion, theatre  trailers,  news  re- 
leases. Best  references.  Want 
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write  Box  353,  care  Motion 
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YOUNG  MAN,  five  years' 
experience  as  moving  picture 
theatre  assistant  manager  de- 
sires position  in  that  capacity 
or  opportunity  as  manager  of 
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desires  change,  wife  organist, 
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Address  Box  337,  care  Motion 
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1™  GRAND  He* 

vSSk  Vimphoke 

Greater  C  St 

THAN 

Singe** 


neth?  GRAND  how 


Q»9L 

VlTAPHONE 
TALKING 

A  SENSATION 

f  ENDERLOIN" 

Greater  than 


*3he  Theatre  Of 
Distinctive 
Entertainment* 


Newest  Sensation 

A  New 


3  ACTS  VITAPHONE  VAUDEVILLE 


Second  Smashing  Week 
The  Vitaphone  Sensation 

"TENDERLOIN" 

The  Talking  Picture 

SEE  and  HEAR 

DOLORES  C0STELL0 

and 

CONRAD  NAGEL 


GENE 
MORGAN'S 
ORCHESTRA 


The  Talking  Picture  That 
Will  Be  the  Talk  of  Indianapolis 

Tms  Amazing  Mctodmma  Of  NfwYorlftNiAht  -CMrtfo 
til*  /tammtsl*  WU  Oflb  Dramahr  It  I «  W»«*  . 

8ij  The  Wfjpololion-  Ot  Sfrtfti  DulMur-t        ±  A 

turn 


—    „  .  »s  Symphonic  AccoMtwuMar 


EVENINGS 

ANO  SUNDAY 

MATINEES 

ip.M.-rbfcRM. 

BARGAIN 
Mr  AMATS-roftK-fc/ 


VuORLD'S  LATEST  ' 
NEWS  EVENTS 

me  UTMOST  SEKSAVON 

IT'S  GREAT// 


A  group  of  four  newspaper  displays  exploiting 
"Tenderloin"  with  Vitaphone  Accompaniment. 
The  reproductions  above  show  the  form  of  ad- 
vertising used  by  IVeth's  Grand,  at  Columbus,  O., 
represented  with  two  displays  each  of  two-column 
size;  the  Apollo  at  Indianapolis,  with  a  three- 
column  display,  and  the  Rialto  in  Dallas.  The 
Rialto  ad  was  two  columns  wide. 


/  u  n  c  2 


19  28 


\H')7 


HOLLYWO  OD 

Lillian  Gale  Wm.Me  CormaeK  Ray  Murray 

Staff  Pofretpondant  WeslernRgpreseoldtw  5pvci<i)  Repress  nla  1 1  vt 

Hollywood  Office  — 6581  Hollywood  BlVd —  Phong  (2ram1e59a2 . 


Film  Board  Secretaries 
End  Seven  Day  Session 

Delegates  from   Various  Parts  of  U.  S.  and  Canada 
Close  Meet  at  the  Hotel  Ambassador 


HOLLYWl  ><  >l>.  May  2<>.-  -The  second 
annual  convention  of  Secretaries 
of  the  Film  Board  of  Trade  closed 
its  week's  session  at  the  Ambassador  Ho- 
tel, late  Saturday  afternoon.  Important 
problems  of  arbitration  and  other  matters 
occupied  the  time  of  the  fifty-five  delegates 
from  all  parts  of  the  United  States  and 
Canada.  The  principal  point  of  discussion 
was  the  new  uniform  contract.  Every  para- 
graph of  this  important  document  was 
taken  up  and  thoroughly  gone  into  by  mem- 
bers of  the  convention. 

The  various  clauses  were  fully  explained 
by  Charles  C.  Pettijohn,  general  counsel 
of  the  Film  Boards  of  Trade  and  by  Ga- 
briel Hess,  attorney  for  the  Secretaries' 
organization.  Thdre  were  32  secretaries 
present  representing  that  many  key  cities 
of  the  United  States,  and  six  from  Canada. 
All  left  at  the  conclusion  of  the  session 
Saturday  evening  for  San  Francisco  and 
the  northern  route  back  East.  Mrs.  Laura 
A.  Gentry,  secretary  of  the  Los  Angeles 
Film  Board  of  Trade,  played  hostess  at  the 
convention,  and  the  Academy  of  Motion 
Picture  Arts  and  Sciences  tendered  them 
a  banquet  at  the  Hotel  Roosevelt  on  Fri- 
day, May  25. 

Many  stars  attended  the  dinner  which 
was  presided  over  by  Fred  Beetson,  chair- 
man of  the  Association  of  Producers  and 
Distributors.  Among  the  stars  who  at- 
tended were:  Conrad  Nagel,  Buster  Keaton, 
Russell  Simpson,  Richard  Arlen,  Jobyna 
Ralston,  Col.  Tim  McCoy,  Alan  Hale,  Geo. 
Bancroft,  Jack  Mulhall,  Kddie  Quillan, 
Ken  Maynard,  and  Robert  Armstrong. 
Vaudeville  acts  from  the  West  Coast  The- 
atres circuit  were  furnished  by  Harold  B. 


I'mil  Kohner,  Universal  executive  receives  Carl 
Laernmle's    personal    congratulations    on  his 
supervision  of  "The  Man  IT'ho  Laughs" 


Franklin.  Short  addresses  were  made  by 
Louis  B.  Mayer,  Mr.  Hess  and  Mr.  Petti- 
john. 

The  list  of  those  who  attended  the  Secre- 
taries convention  included:  C.  C.  Pettijohn, 
New  York;  Mr.  and  Mrs.  G.  L.  Hess,  New 
York;  Mr.  and  Mrs.  Don  Douglas,  Dallas, 
Tex.;  Patricia  Lynch,  Indianapolis,  Ind. ; 
Mrs.  R.  B.  Lynch,  Seattle,  Wash.;  Edna 
Priester,  Albany,  N.  Y. ;  Audrey  Littell, 
Pittsburgh,  Pa.  ;  Clare  Foley,  San  Francis- 
co, Cal. ;  Rowena  Foley,  San  Francisco; 
Martha  Ferris,  Boston,  Mass.;  Kathryn 
Sullivan.  New  Haven.  Conn.;  (J.  D.  MotTct, 
Cleveland,  0.;  E.  M.  McXamce,  Cincinnati, 
0.;  L.  B.  Schofield,  St.  Louis;  Miss  Doyle, 
St.  Louis;  Alma  Walton,  Memphis,  Tenn.; 
Tess  Heraty,  Chicago;  Theresa  Drazin, 
Xew  York;  Eva  Rosenthal,  Winnipeg, 
Can.;  Julia  Heine,  New  Orleans;  Mabel 
Dietz,  Minneapolis,  Mum.:  M.  M.  McCol- 
lough,  Indianapolis;  M.  R.  Parkhouse,  New 
York;  M.  G.  Wrenn,  Charlotte,  N.  C.J  A. 
L.  Menagh,  Kansas  City,  Neb.;  Leone  Mat- 
thews, Des  Moines,  la.;  Rosemary  Foley, 
Omaha,  Neb.;  L.  A.  Gentry,  Los  Angeles; 
Emma  Applenalp,  Buffalo,  X.  Y.;  Lamar 


Trotti,  New  York;  Don  Koenig,  Milwau- 
kee; J.  I).  Abramson,  Chicago;  Harry 
Myers,  Bnltc,  Mont.;  E.  L.  0<de,  Atlanta, 
Ga. ;  Chas.  Zears,  Oklahoma  City,  Okla. ; 
J.  H.  Greenberg,  Philadelphia;  J.  D.  Fitz- 
gerald, Washington,  D.  C;  Jack  Levine, 
New  York;  Louis  Nizer,  New  York;  Duke 
Dunbar,  Denver;  E.  K.  Oppenheimer, 
Portland,  Ore.;  D.  T.  Lane,  Salt  Lake  City; 
Dan  Palfreyman,  Detroit;  J.  A.  H.  Milli- 
gan,  Calgary,  Can.;  F.  Donnenworth,  Van- 
couver, B.  C,  and  C.  0.  Durnett,  Toronto, 
Can. 

"Companionate  Marriage" 

Emphatic  announcement  has  been  made 
by  Sam  Sax  for  himself  and  for  Asher, 
Small  and  Rogers,  his  associates  in  the 
production  of  "Companionate  Marriage," 
that  the  picture,  the  most  ambitious  effort 
of  this  group  of  independents,  will  be  put 
out  as  a  road  show.  No  national  release 
has  been  set  for  it,  nor  will  negotiations  at 
this  end  be  invited,  until  after  world  pre- 
mier test  showings  of  the  picture. 

Betty  Bronson  has  been  signed  for  the 
leading  feminine  role;  Alec  B.  Francis, 
Richard  Walling,  Hedda  Hopper  and  Rich- 
ard Tucker  have  been  engaged  for  featured 
roles,  and  it  is  not  unlikely  that  arrange- 
ments will  be  made  to  have  Sue  Carol 
share  stellar  feminine  honors  with  Miss 
Bronson,  since  the  narrative  development 
indicates  two  exceptional  roles  for  femi- 
nine players. 

Judge  Ben  B.  Lindsey  and  Beatrice 
Van's  story  will  be  directed  by  Erie  C. 
Kenton,  with  Harold  Schumate  acting  for 
Sax,  Asher,  Small  and  Rogers,  in  super- 
vision of  the  production. 

Both  Sax  and  Charles  R.  Rogers,  speak- 
ing for  his  firm,  concurred  in  the  state- 
ment that  Gotham  Productions  were  in  no 
way  concerned  in  the  production  of  "Com- 
panionate Marriage."  The  picture  is  be- 
ing produced  under  the  corporate  title  of 
"C.  M.  Inc.,"  at  Universal  City. 

"Big  City"  Stories  Popular 

According  to  Paul  Bern,  in  charge  of 
stories  at  the  Metro-Goldwyn-Mayer  Stu- 
dios, those  dealing  with  life  in  a  great  city 
are  the  most  popular  for  lilmization,  and 
in  confirmation  of  his  opinion.  Bern  points 
to  a  list  of  successes  headed  by  ' '  The 
Crowd."  "Rural  locales  and  period  dra- 
mas have  lost  their  popular  appeal."  de- 
clares the  executive. 

I.ili  Damita  Dined 

The  Hollywood  Association  of  Foreign 
Correspondents  tendered  a  dinner  to  Lili 
Damita,  the  French  film  star,  on  Tuesday. 
May  29  at  the  Hotel  Roosevelt.  Samuel 
Goldwyn,  Irving  Berlin,  Sid  Grauman.  the 
French  Consul  of  Los  Angeles,  Henri 
Didot,  and  about  a  hundred  fan  and  news- 
paper correspondents   honored   Miss  Da- 

(Continucd  on  folloiving  page) 


M.  P.  D.  A.  in  New 
Quarters 

HAVING  sold  their  clubhouse  lo- 
cated at  192.")  Wilcox  Avenue, 
Hollywood,  the  Motion  Picture 
Directors  Association  will  hold  forth, 
temporarily,  in  the  Cherokee  Building. 

Henry  Otto  is  president  of  the  asso- 
ciation which  comprises  in  its  mem- 
bership many  of  the  leading  mega- 
phone wielders  of  (he  industry,  while 
Reginald  Barker  is  chairman  of  the 
executive-  council.  However,  Frank 
Cooley  and  George  Irving  have  been  in 
charjje  of  the  removal  of  association 
headquarters  which  are  now  open  and 
functioning  in  the  new  location. 


1898 


Motion    Picture  News 


Hollywood- 


Continued 


niita  with  their  presence.  Miss  Rita  Kissin, 
secretary  of  the  Hafco,  presided. 

Wampas  Honors  Larkin 

The  Wampas  tendered  Mark  Larkin,  re- 
tiring president,  a  testimonial  dinner  at 
the  Roosevelt  Hotel  on  Monday  night,  May 
28.  Barrett  Kiesling  and  Fred  Hamilton 
arranged  the  affair  at  which  the  1928 
Wampas  stars  were  honor  guests.  It  was 
a  formal  dinner  dance  and  served  also  to 
welcome  the  succeeding  president,  Harold 
Hurley.  Hal  Roach's  orchestra  furnished 
the  music  for  the  evening,  which  proved  to 
be  a  most  enjoyable  affair. 

The  Wasps  Entertained 

On  the  same  night  Fox  Studios  enter- 
tained the  Wasps.  It  had  fallen  to  the  lot 
of  Tammie  Johnson  to  act  as  hostess  at 
the  monthly  guest  meeting,  but  she  was  re- 
lieved of  the  responsibility  when  the  com- 
pany with  which  she  is  affiliated  made 
known  their  intentions  to  entertain  the 
members  of  the  Woman's  Association  of 
Screen  Publicists  at  dinner  and  with  a  pro- 
gram including  a  movietone  offering.  Each 
Wasp  was  entitled  to  bring  one  guest.  The 
assembly  included  sixty  people. 

Two  June  Weddings 

Two  motion  picture  romances  came  to 
light  this  week  by  the  parties  having  filed 
intentions  to  marry.  Mrs.  Athole  S.  Ward, 
sister  of  Norma  Shearer,  will  become  the 
bride  of  Howard  W.  Hawks,  scenarist  on 
the  Fox  lot,  in  June,  and  on  June  3,  Al 
Rayboch,  director,  will  claim  the  hand  of 
Miss  Curtyne  Mohr  Englar,  a  Los  An- 
geles dancing  teacher. 

Charged  With  Falsity 

Charged  with  false  advertising  and  fail- 
ure to  obtain  employment  agency  permits, 
Charles  A.  Lynch  and  Mrs.  DeVernal 
Doran  will  face  trial  June  12.  Several 
young  wonien  allege  the  defendants  ac- 
cepted $3.50  from  them  on  the  representa- 
tion that  they  would  be  booked  for  a  pic- 
ture production. 

Spence  Brings  Suit 

Ralph  Spence,  famous  title  writer,  has 
brought  suit  against  the  Christie  Film 
Company  for  $3,000  claiming  this  amount 
is  due  him  for  titling  the  comedy  "Tillie's 
Punctured  Romance."  Spence  states  he 
was  to  furnish  the  humorous  titles  for 
::Tillie"  for  $5,000.  He  was  paid  but 
$2,000  and  is  suing  for  the  balance.  The 
Christie  company  asserts  his  titles  were 
unsatisfactory. 

Marshall  With  MacLean 

George  Marshall,  former  supervisor  of 
all  of  Fox  comedies,  has  joined  the  Doug- 
las MacLean  unit  and  will  direct  the  star's 
next  production  for  Christie-Paramount. 
Marshall  will  likely  direct  MacLean 's  next 
two  pictures  for  the  Christies. 

Marion  Byron  Signed 

During  Hal  Roach's  recent  trip  around 


the  world,  he  kept  one  eye  peeled  for  a  cer- 
tain type  of  girl  to  add  to  his  stock  com- 
pany, but  not  until  he  was  in  New  York 
on  his  way  home,  were  his  efforts  rewarded. 
He  found  her  on  the  screen,  playing  with 
Buster  Keaton  in  "Steamboat  Bill,  Jr." 
Roach  immediately  wired  his  general  man- 
ager, Warren  Doane,  that  the  search  was 
over  and  to  get  in  touch  with  Marion  By- 
ron. Consequently,  by  the  time  the  chief 
executive  arrived  in  Hollywood,  the  deed 
was  done.  Miss  Byron  has  affixed  her  sig- 
nature to  a  long-term  contract  to  appear 
in  the  Roach  Star  Series  of  Metro-Gold- 
wyn-Mayer  comedies. 

Feature  Role  for  Hale 

With  Ralph  Block  holding  the  reins 
of  production,  Alan  Hale  is  to  be  featured 
by  Cecil  B.  DeMille  in  Dale  Collin's  "The 
Sentimentalists,"  for  which  a  scenario 
prepared  by  Julien  Josephson  was  ready 
when  Hale  completed  his  last  role  in 
' '  Power. ' ' 

Irving's  Father  Roles 

George  Irving  has  been  nine  kinds  of  a 
father  in  less  than  a  year  and  upon  comple- 
tion of  an  important  part  in  "Love  Over 
Night,"  in  which  he  appeared  as  the  father 
of  Rod  LaRocque,  Irving  transferred  his 
parental  duties  to  Tec-Art  Studios,  where 
he  re-assumed  them  in  "The  Wright 
Idea." 

A  New  Tiffany-Stahl  Film 

Elmer  Clifton,  former  Pathe-DeMille  di- 
rector, will  make  "The  Devil's  Apple- 
tree,"  for  Tiffany-Stahl,  and  this  organi- 
zation has  signed  Virginia  Valli  to  play 
the  feminine  lead  in  ' '  The  Rainbow, ' '  said 
to  be  a  million  dollar  production  to  be  di- 
rected by  Reginald  Barker.  Exteriors  for 
"The  Rainbow"  will  be  made  in  Nevada. 

Rogers  at  Princeton 

Charles  Rogers,  Paramount 's  newest 
star,  together  with  Director  Frank  Tuttle 
and  staff,  are  enjoying  springtime  near 
Princeton  University,  where  scenes  are  be- 
ing made  for  Rogers'  initial  stellar  produc- 
tion. The  Executive  Board  of  the  Univer- 
sity has  given  Paramount  permission  to 
utilize  any  of  the  buildings  and  college 


Al  Wilson  Has  Narrow 
Escape  in  Accident 

AL  WILSON,  stunt  flier  for  the 
Caddo  Film  Company,  making 
scenes  for  "Hell's  Angels"  while 
flying  at  a  height  of  4200  feet  over 
Hollywood,  narrowly  escaped  death 
when  the  propeller  of  the  German 
Fokker  battle  plane  flew  off  and  the 
plane  crashed  to  the  ground.  Wilson 
saved  himself  by  jumping  clear  of 
the  falling  plane  in  a  parachute.  The 
plane  was  demolished  when  it  landed 
in  the  yard  of  Frank  H.  Spearman, 
novelist  on  Franklin  Ave.,  in  the 
heart  of  town. 


grounds  for  the  picture,  according  to  word 
received  from  Wells  Root,  author  of  the 
story"; 

Keefe  in  Vitaphone  Sketch 

Cornelius  Keefe  was  recently  signed  to 
play  the  lead  in  a  Vitaphone  sketch  entit- 
led ' '  Thanksgiving  Day, ' '  written  by  Ad- 
dison Burkhardt,  directed  by  Bryan  Foy. 
Keefe  has  rapidly  gained  a  foothold  in 
motion  pictures  since  his  arrival  in  Holly- 
wood a  year  ago,  when  he  left  New  York 
after  a  successful  run  in  the  juvenile  lead 
of  the  stage  production  of  '  The  Poor  Nut. ' ' 

"Mr.  Craig"  Selected 

Warner  Baxter  will  play  Mr.  Craig  be- 
fore the  cameras.  This  announcement  is 
made  by  William  DeMille,  who  is  bring- 
ing the  George  Kelley  play  "Craig's 
Wife,"  to  the  screen.  It  is  the  producer- 
director's  belief  that  stage  plays  should 
be  brought  to  the  screen  as  accurately  as 
possible,  and  he  feels  confident  that  with 
Irene  Rich  in  the  title  role  and  Warner 
Baxter  playing  the  husband,  that  gratify- 
ing results  will  be  obtained. 

Duane  Thompson  Featured 

The  leading  feminine  part  in  "Phantom 
Fingers,"  which  is  the  new  title  given  Ba- 
sil Dickey's  original  screen  story  "The 
Stool  Pigeon,"  was  awarded  Duane 
Thompson.  The  cast  was  headed  by  Wil- 
liam Cody,  although  George  Hackathorne 
depicted  a  role  of  major  importance. 

Re-creating  a  Carnival 

A  big  carnival  is  in  full  swing  at  First 
National  Studios.  With  all  the  gay  banners 
flying,  the  freak  tents  filled  with  curious 
visitors,  the  barkers  shouting  to  the  crowds 
scenes  are  being  made  for  "The  Barker," 
screen  version  of  the  famous  stage  play 
of  that  name. 

Trevor  Moving  Forward 

Hugh  Trevor  sold  Richard  Dix  a  lot  of 
life  insurance  and  in  return,  Dix  sold  Tre- 
vor the  idea  of  going  into  motion  pictures. 
The  result  is  that  during  the  past  year 
Trevor  has  been  kept  busy  playing  before 
cameras.  His  latest  opus  is  the  lead  oppo- 
site Martha  Sleeper  in  "Taxi  Thirteen," 
starring  Chester  Conklin. 

Lubitseh  Editing 

Ernest  Lubitseh,  Paramount  Director,  is 
editing  his  picture  "The  Patriot,"  which 
will  present  Emil  Jannings  as  star  of  the 
Paramount  release. 

New  Story  for  Sills 

Milton  Sills'  next  stellar  vehicle  for 
First  National  Pictures  will  be  "The 
Wrecking  Boss,"  a  railroad  story,  dealing 
with  the  experiences  of  the  boss  of  a 
wrecking  crew.  It  is  from  the  pen  of 
Frank  L.  Packard.  Eddie  Cline  is  to  direct. 

A  Lunatic  Contribution 

An  epic  of  journalism  was  recently  re- 
(Continucd  on  page  1906) 


19  28 


1899 


Covduolod  by 
AvE^bibitorJorEi.bibitors> 

BOX 


OFFICE  PROBLEMS 


By  Charles  E.Lewis 

Mana^in^DirecfonGapilonheafreMiddhlown^onn.,  and  Palace  theatre \NorwkhjBm. 


Last     \v  c  c  k  we 
The  Manager's         mentioned  the  facf 
.     .  that  every  manager 

Assistant  tllcatre  0perator 

can  utilize  the  serv- 
ices of  an  assistant  with  an  earning  power 
of  over  a  quarter  a  million  dollars  a  year. 
Of  course,  on  the  face  of  this  statement, 
many  may  smile  and  think  it  ;i  far-fetched 
thing  to  say. 

Those  of  us  who  run  theatres  in  t lie  aver- 
age smaller  town  have  all  we  can  do  to 
properly  manage  the  theatre  without  being 
expected  to  develop  or  possess  an  unusual 
knack  for  advertising  work.  True,  sonic 
are  more  fortunate  than  others,  in  that  we 
either  possess  such  ability  or  have  an  assis 
taut  capable  of  handling  or  creating  ideas 
along  such  lines.  But  the  greater  majority 
lack  this  ability  or  assistant,  with  the 
result  that  our  theatres  suffer  for  want  of 
modern  advertising  ideas  and  exploitation. 

But,  is  there  any  reason  why  such  a 
condition  should  exist?  We  have  a  high 
salaried  and  marvelous  assistant  at  our 
disposal  if  we  would  but  make  use  of  him, 
but,  unfortunately,  there  are  many  of  us 
kind  of  old-fashioned  and  we  plug  along 
in  the  same  old  way  year  after  year,  often 
wondering  just  what  is  wrong  with  the  way 
we  advertise  and  never  for  a  moment  sus- 
pecting that  we  are  not  keeping  abreast  of 
the  times. 

This  high  priced  assistant  we  speak  of 
is  your  weekly  copy  of  Motion  Picture 
News.  And  to  make  this  point  clearer,  let 
us  inform  you  that  the  advertising  matter 
that  you  see  in  every  issue  is  conceived  and 
made  up  by  trained  men  in  this  particular 
field.  They  are  advertising  specialists  in 
every  sense  of  the  word.  They  don't  have 
to  worry  about  your  box  office  receipts, 
about  your  projection  or  about  your  oppo- 
sition. But  they  DO  have  to  worry  about 
advertising,  and  there  hangs  a  tale. 
Why  not  use  their  ideas?  Why  not  make 
their  efforts  swing  business  in  your  direc- 
tion? In  plain  words,  why  not  make  them 
work  for  you?  They  have  but  one  thought 
— to  produce  advertising  material  that  will 
attract  attention,  that  will  best  show  off  the 
good  qualities  of  the  pictures  they  are  sell- 
ing to  YOU  through  the  medium  of  the 
News.  And  to  do  justice  to  the  picture  it- 
self. And  yet,  gentlemen,  you  pass  up  the 
brains  of  these  wonderful  men  every  time 
you  fail  to  use  your  News  for  advertising 
ideas. 

What  a  mis'take. 

Why  /Vol  Employ    Justf  think  wfha*  an 
'     J     asset  one  of  those 

Trained  Help?      nien  would  be  to 

your  theatre  if  he 

were  working  for  you  alone.   If  he  were 

concentrating  on  your  particular  problems. 

You  would,  indeed,  rejoice  that  you  were 


T 


II  K  AT  K  E  manager,  exhibitor, 
or,  in  fact,  anyone  connected 
with  our  industry,  that  failed  to 
read  .Mr.  Zukor's  discussion  on  adver- 
tising, and  Mr.  Johnston's  editorial  on 
same,  should  be  placed  in  the  dead- 
wood  class.  There  was  truth  and 
common  sense  in  every  line  and  the 
value  of  this  discussion  to  the  average 
manager  lies  first  in  following  Mr. 
Zukor's  own  example.  He  said,  "I 
make  it  a  practice  to  study  the  adver- 
tisements of  all  the  companies.  I  am 
interested  and  pleased,  because  I  know 
that  such  advertising  stimulates  in- 
terest in  product." 

That  is  the  point  that  our  own  de- 
partment on  Box  Office  Problems  and 
The  Manager's  Round  Table  Club  have 
been  preaching  ever  since  they 
started.  You  too  should  study  the 
advertising  in  every  issue  of  the 
NEWS. 

He  is,  indeed,  an  unfortunate  man- 
ager who  cares  nothing  for  the  ideas 
of  other  men  and  who  keeps  his  own 
accomplishments  a  dark  secret.  The 
interchanging  of  ideas  stimulates  in- 
terest in  what  different  exhibitors  are 
doing  in  all  corners  of  the  world  and 
the  opportunity  to  profit  by  each 
others'  experiences  by  knowing  what 
they  are  doing  and  possibly  applying 
their  ideas  in  your  own  community. 

Charles  E.  Lewis. 


Ready  Made 
Ad  Copy 


able  to  employ  such  a  man,  and  no  question 
about  him  bringing  results.  Well,  yen  can 
have  him  and  a  dozen  like  him  without  any 
cost  at  all  to  your  payroll. 

Fct  example,  we  have  before  us  a  copy  of 
the  NEWS  for  April  21st,  and  as  I  glance 
at  the  front  cover  the  first  thing  that 
strikes  my  eye  is  the  Metro  ad  with  a  caption 
that  reads  "Lon  Chaney,  you  are  wonder- 
ful in  'Laugh,  Clown,  Laugh.'  "  Are  we 
going  to  use  that  caption  when  we  run  the 
picture?  You  can  bet  your  last  dollar  we 
will.  If  we  did  not  watch  the  NEWS  we 
might  never  have  thought  of  that  slogan. 
Do  you  follow  my  reasoning? 

On  the  second  inside  page  we  read  a  tele- 
gram reproduction  on  "WE  Americans" 
that  is  going  to  be  used  to  good  advantage 
when  we  run  that  picture.  A  little  further 
on  we  find  a  two-page  spread  on  Sue  Carol 
in  "Walking  Back"  that  is  a  knockout,  (if 
you  will  pardon  our  slang).  It  contains  a 
blazing  caption  about  the  picture  that  I  can 
visualize  right  now  at  the  heading  of  a 
theatre  ad. 

In  the  issue  of  April  28th,  we  find  some 
corking  suggestions  for  ads  on  "Speedy" 
that  no  live  exhibitor  should  overlook. 

In  this  same  issue  we  find  some  gTeat 
slogans  on  Warners  pictures  that  could  be 
utilized  to  mighty  good  advantage  in  mak- 
ing up  ad  copy  for  our  local  papers. 


Take  any  one  of 
Carl  Laenimle's 
"Straight  Prom 
The  Shoulder" 
talks  and  you  will 
find  a  wealth  of  material  that  you  can  con- 
vert to  your  own  use. 

We  find  an  ad  on  "Sadie  Thompson" 
that  could  almost  be  copied  right  into  our 
own  newspaper  and  it  would  convince  any 
theatre-goer  that  it's  a  great  picture. 

Then  there  is  First  National's  ad  on 
"Little  Shepherd  of  Kingdom  Come"  that 
offers  great  possibilities. 

And  at  this  point  I  come  across  William 
A.  Johnston's  editorial  on  "Following 
Through"  which  every  exhibitor  in  the 
world  should  read  and  digest.  It  is  the 
very  essence  of  what  this  entire  depart- 
ment was  created  for.  To  help  you  sell 
the  picture  to  the  public,  to  make  you 
realize  the  great  value  of  your  trade  pub- 
lication in  aiding  you  to  make  up  GOOD, 
LIVE  advertising  so  that  you  can  sell  your 
public,  whether  that  public  is  on  Main 
Street  or  Broadway.  That's  what  we  are 
trying  to  promote,  and  if  we  can  only  suc- 
ceed in  making  you  look  at  the  advertising 
every  week  in  the  News,  we  know  we  will 
win  you  over  to  the  idea  that  you  can  con- 
vert, the  majority  of  those  ads  into  business 
getters  for  your  theatre.  It's  the  highest 
powered  advertising  in  the  whole  wide 
world,  so  take  it  and  use  it. 

But  best  of  all  these  examples  we  have 
picked  on  in  these  two  issues  of  the  News 
is  the  thought  behind  these  suggestions — 
that  you  can  convert  them  to  apply  to  most 
any  picture  you  are  going  to  play.  The 
idea  is  not  married,  in  all  cases,  to  that 
particular  picture. 

As  I  keep  turning  the  pages  of  this  trade 
publication  many  ideas  suggest  themselves 
to  me  from  as  many  different  angles.  And 
if  this  department  can  convince  its  read- 
el's  to  try  this  little  interesting  game,  we 
are  certain  we  will  win  you  over  to  these 
methods.  And  you  will  be  just  as  enthusi- 
astic about  them  as  we  are  and  many  others 
whom  we  have  alreadv  "sold"  the  idea  to. 


Send  in  Copies 
<»/  ^  our  Ids 


But  in  justice  to 
this  department,  we 
want    to  hesitate 
here    just  long 
enough  to  say  that 
if  you  try  it  and  find  it  works,  please  send 
us  a  copy  of  your  ads,  so  we  can  pass  the 
word  along. 

Now  we  have  still  another  angle  that  is 
sadly  neglected.  That  is  the  Press  Book 
issued  by  the  various  producers  on  every 
picture.  There  may  be  some  argument  as 
to  the  real  value  of  the  Press  Book,  but 
that's  no  reason  why  we  can't  suggest  that 
you  make  use  of  it  for  the  selection  of  eye- 
(Continucd  on  following  faffe) 


1900 


Motion    Picture  News 


attracting  mats,  or  some  idea  that  it  con- 
tains that  is  feasible  and  can  be  converted 
for  use  in  your  town.  The  chief  trouble 
■with  most  of  the  press  books  is  that  they 
seem  to  be  turned  out  like  sausages. 
Now  and  then  we  come  across  one  that 
really  contains  some  marvelous  cuts  or 
mats,  a  REAL  idea  that  has  been  created 
by  someone  who  knows  what  he  is  talking 
about,  and  not  just  trying  to  fill  up  space, 
and  other  helps  in  the  line  of  Reviews  and 
readers  already  prepared. 

We  often  wonder  if  the  men  who  make 
them  up  have  ever  had  any  real  experience 
in  the  smaller  towns  where  such  ideas 
either  have,  or  have  not,  any  honest-to- 
goodness  value.  We  know  that  we  could 
make  up  a  mighty  different  press  book  than 
we  are  new  getting  if  it  were  up  to  us. 
But,  anyway,  don't  throw  it  aside.  Look  it 
over  carefully  and  see  if  there  is  not  some- 
thing in  it  that  you  can  use  in  your  own 
advertising,  maybe  you  can  improve  on 
some  of  the  sample  ads  they  show.  Or 
some  caption  might  appeal  to  you.  It's 
worth  a  trial  at  any  rate,  and  we  know  of 
so  many  who  never  even  ask  for  a  press 
sheet  when  they  book  their  pictures. 


Give  This  Play 
a  Fair  Trial 


Now  we  have 
tried  to  set  forth  as 
briefly  as  possible 
the  many  advan- 
tages to  be  gained 
by  employing  your  weekly  issue  of  the 
News  as  an  aid  to  setting  up,  making  up 
and  suggesting  advertising  copy.  Our  only 
plea  is  that  you  try  it  for  a  week  or  two 
and  give  it  a  fair  trial.  You  will  be  sur- 
prised to  find  how  many  valuable  sugges- 
tions you  will  get  out  of  a  single  issue,  and 
how  converting  these  suggestions  to  your 
individual  requirements,  will  improve  your 
own  copy.  Once  you  have  tried  it  and 
found  that  it  means  something  we  are  cer- 
tain you  will  continue.  Bear  in  mind  that 
the  suggestions  offered  through  these  col- 
umns are  not  just  imagination,  but  have  all 
been  tried  and  found  favorable.  We  real- 
ize that  it  is  a  simple  matter  for  us  to 
make  suggestions,  but  should  these  sugges- 
tions turn  out  to  be  unfeasible  you  would 
soon  lose  faith  in  our  little  department  and 
that  would  never  do. 

One  man's  ideas  alone  would  never  be 
sufficient  to  carry  along  a  department  like 
this  so  please,  if  you  try  any  of  the 
"helps"  we  suggest,  send  us  along  every- 
thing you  can  on  it,  and  we  will  pass  it  on 
to  your  brother  exhibitors.  This  is  an  open 
forum,  and  we  want  you  to  feel  that  your 
ideas  and  suggestions  are  as  welcome  as 
ours. 

Until  next  week,  I  leave  you  with  best 
wishes. 


Paramount  Starts  a  New 
Foreign  Office 

With  the  appointment  of  George  Kates  as 
"counsellor  on  foreign  affairs,"  Paramount 
has  started  an  office  at  the  Hollywood  stu- 
dio the  main  function  of  which  will  be  to 
advise  on  pictures  having  foreign  locales. 
The  new  department  will  be  in  constant 
touch  with  the  making  of  those  Paramount 
pictures  having  foreign  settings  from  the 
time  of  their  initial  scenes  to  their  con- 
clusions. It  will  endeavor  to  make  the  films 
technically  correct  in  all  details  and  elimi- 
nate anything  that  will  offend  foreign 
countries. 


THE  MANAGER'S 
ROUND  TABLE  CLUB 

Applications  for  membership  in  the  Club  are 
coming  in  fast,  so  don't  delay.  We  are  reproducing 
the  application  blank  again  this  week. 

It  is  my  contention  that  from  the  Exhibitor's 
and  Manager's  viewpoint,  the  MOTION  PICTURE 
NEWS  is  the  leading  trade  publication  of  today. 
And  it  is  the  purpose  of  this  Club  to  educate  all  its 
members  to  "USE  THE  NEWS"  and  use  it  often 
and  regularly. 

The  Manager's  Round  Table  Club  is  the  Clearing 
House  for  all  Box  Office  Problems  and  ideas  and  the 
exchange  of  such  ideas  and  problems  will  be  of  ma- 
terial benefit  to  every  manager  wherever  the  NEWS 
is  read. 

Don't  forget  to  send  us  your  photo  together 
with  your  application  for  membership.  If  you  have 
not  got  one,  then  have  one  taken  right  away.  This 
idea  of  Managers  hiding  themselves  away  in  all 
corners  of  the  earth  is  alright,  but  there  is  no  excuse 
for  keeping  yourself  a  secret.  We  want  to  hear  from 
you  and  we  want  to  see  you, — and  so  does  everyone 
else. 

Charles  E.  Lewis 
Chairman. 


APPLICATION  FOR  MEMBERSHIP  IN 
"MANAGER'S  ROUND  TABLE  CLUB" 

I  hereby  apply  for  membership  in  the  club  and  promise 
to  send  in,  for  publication,  a  complete  description  of  every 
successful  advertising  campaign  or  exploitation  that  I  put 

across. 

Name  

Address   Policy  

Theatre    Capacity   

City    State  

Honorary  Chairman  Chairman 

Wm.  A.  Johnston  Charles  E.  Lewis 


J  une    2 ,  192> 


Key  City  Reports 


New  York  City 

ON  the  whole  the  Broadway  picture 
houses  last  week  had  nothing  to  com- 
plain about.  The  continuous  run  the- 
atres with  nothing  particularly  outstanding 
in  the  way  of  picture  attractions  did  a  highly 
satisfactory  business — which  to  a  certain  ex- 
tent can  be  attributed  to  the  sort  of  weather 
that  made  theatregoing  propitious  at  this 
time  of  the  year.  Summer  did  not  arrive 
and  so  the  playhouses  were  not  bothered  by 
competition  from  the  outdoor  attractions 
normally  of  very  great  appeal  at  this  period. 

One  of  the  best  figures  of  the  week  was 
recorded  at  the  Paramount,  where  Paul  Ash 
and  "Something  Always  Happens"  were  the 
attractions.  Ash  is  credited  with  a  big 
share  of  the  business  brought  in  and  it 
totaled  higher  than  his  opening  week  on 
Broadway,  thus  seeming  to  indicate  that  the 
former  Chicago  matinee  idol  is  finding  his 
way  around  very  quickly  at  the  Times 
Square  cinema  palace. 

The  Roxy  with  "Don't  Marry"  and  all 
the  Roxy  embroideries  had  a  good  week, 
collecting  a  goodly  sum  that  ranged  between 
$95,000  and  an  even  hundred  thousand. 

At  the  Capitol  a  revival  of  "The  White 
Sister"  failed  to  stir  up  any  especial  excite- 
ment and  the  trade  was  not  very  heavy  for 
a  house  that  size.  This  makes  a  stretch  of 
three  weeks  during  which  the  Capitol  has 
turned  in  only  light  averages. 

The  Strand  had  a  very  good  week  with 
"The  Yellow  Lily"  as  the  screen  attraction. 
This  house  soon  is  to  offer  sound  pictures 
via  the  Vitaphone  and  Movietone  process. 
"Tenderloin,"  will  inaugurate  the  talkie  fea- 
tures at  the  Strand,  which  is  now  being 
wired  for  the  sound  equipment. 

The  other  continuous  run  house,  the 
Cameo,  had  an  average  week  with  "A  Daugh- 
ter of  Israel." 

John  Barrymore's  new  starring  vehicle 
"Tempest"  rushed  into  prominence  among 
the  two-a-day  screen  attractions  with  a 
bang-up  week  at  the  Embassy,  where  it 
played  to  capacity  audiences.  "Wings"  at 
the  Criterion  maintained  its  place  in  the  sun 
as  one  of  the  Broadway  hits.  Traveling 
along  at  a  smooth  pare,  also,  is  "The  Trail 
of  98"  at  the  Astor.  "Street  Angel,"  at  the 
Globe,  and  "The  Man  Who  Laughs"  at  the 
Central  did  very  well.  "Four  Sons"  closes  out 
at  the  Gaiety— where  it  will  be  supplanted  by 
"Fazil"— with  a  fair  record  of  achievement  at 
the  box  office.  At  Warner's  "Glorious  Betsy" 
with  the  Vitaphone  accompaniment  con- 
tinued to  do  a  highly  satisfactory  business. 
"Ramona"  at  the  Rivoli  had  a  good  second 
week  and  showed  signs  of  wearing  well  as 
a  Broadway  attraction  at  this  long  run 
house.  "Steamboat  Bill,  Jr.,"  failed  during 
its  two  weeks  at  the  Rialto  to  show  any 
particular  strength  and  let  the  Rialto  down 
to  low  figures  before  it  was  followed  in  by 
"The  Street  of  Sin." 

When  Tom  Mix  and  Tony  departed  from 
the  massive  Hippodrome,  they  took  with 
them  the  house  attendance  record.  On  Sat- 
urday approximately  5,000  people,  mostly 
children,  contributed  to  the  financial  intake 
of  the  K-A-O  house.  The  cowboy  star 
delivered  a  rambling  monologue,  shot  a  rifle 
or  two  and  signed  autographs  for  adoring 
children.  However,  one  had  to  be  close  to 
hear  what  he  was  saying.  "Hot  Heels," 
starring  Glenn  Tryon,  was  the  film  attrac- 
tion.   Mix  over-shadowed  it. 


Chicago 

A  SLIGHT  improvement  in  attendance 
■* was  apparent  during  the  week  just 
ended  and  the  majority  of  Chicago  houses 
played  to  better  mid-week  business  than  for 
some  time  past. 

"Diamond  Handcuffs,"  was  the  screen  at- 
traction at  the  Oriental  and  Al  Kvale,  an 
old-time  favorite  at  this  theatre  lead  the 
stage  band,  good  crowds  being  the  rule  for 
the  week.  "Skyscraper,"  the  feature  at  the 
Chicago,  with  a  strong  stage  show  includ- 
ing some  well  known  stars,  did  only  an 
average  business. 

"Laugh,  Clown,  Laugh"  was  brought  back 
to  the  loop  for  a  second  run  and  did  well 
at  the  Roosevelt,  and  "The  Street  of  Sin," 
continued  to  pull  at  the  McVickers  theatre. 

"Sadie  Thompson"  is  drawing  near  the 
end  of  its  successful  run  at  the  United 
Artists  theatre  and  promises  to  go  out  of 
the  loop  with  an  excellent  box  office  record. 
"Glorious  Betsy"  has  caught  on  well  at 
Warners'  Orpheum,  talking  movies  interest- 
ing the  public. 

The  Uptown  offered  "Legion  of  the  Con- 
demned," and  Pagoda  Land  on  the  stage 
to  average  business.  "Don't  Marry"  was  the 
screen  feature  at  both  the  Marbro  and  Gran- 
ada with  big  stage  shows,  Vitaphone  acts 
and  Movietone  world  events  thrown  in  for 
good  measure,  and  business  was  satisfactory 
at  both  theatres. 

"Speedy"  did  fairly  well  at  the  Capital,  and 
"Tenderloin"  pulled  well  at  the  Avalon,  both 
features  being  shown  on  a  program  includ- 
ing stage  bands  and  acts. 

Netv  Orleans 

BOX  office  receipts  at  the  downtown  mo- 
tion picture  houses  have  experienced  a 
big  drop  during  the  past  few  weeks.  Man- 
agers attribute  this  to  the  large  amount  of 
unemployment  in  the  city.  However,  they 
are  all  optimistic,  especially  so  since  the 
flood  control  bill  has  been  signed  by  Presi- 
dent Coolidge,  and  predict  that  a  revival  is 
not  far  distant.  Also,  the  city's  officials 
have  announced  that  work  on  a  number  of 
municipal  buildings  will  get  underway 
shortly  and  this  will  put  several  thousand 
persons  to  work. 

It  was  a  toss  up  between  Loew's  State 
Theatre  and  its  across  the  street  neighbor 
the  new  Saenger  Theatre,  for  first  honors 
in  the  best  business  competition.  Loew's 
State  featured  Milton  Sills  in  "The  Hawk's 
Nest"  on  the  screen  and  business  was  better 
than  it  has  been  for  several  weeks.  The 
picture  drew  them  to  the  house  as  the  stage 
program  was  rather  weak.  At  the  new 
Saenger  the  stage  bill  was  not  up  to  aver- 
age and  credit  for  bringing  whatever  busi- 
ness this  house  did  can  be  given  to  "The 
Yellow  Lily,"  starring  Bill  Dove. 

At  the  Orpheum  "Dressed  to  Kill,"  with 
Edmund  Lowe  and  Mary  Astor,  was  the 
highlight  of  the  show,  although  the  stage 
bill  was  better  than  previous  weeks.  Bebe 
Daniels  was  starred  in  "Feel  My  Pulse,"  at 
the  Strand  theatre  and  was  liked  by  those 
who  saw  it.  "We  Americans"  had  its  local 
premiere  at  the  new  Saenger  several  weeks 
before  and  the  Globe's  business  was  not  up 
to  average. 

"Harold  Teen"  with  Arthur  Lake  was  the 
Trianon  feature  but  wasn't  strong  enough  to 
draw  them  in,  in  large  numbers. 


Tampa 

RAIN  finally  arrived  and  we  had  three 
days  and  nights  of  intermittent  showers 
last  week,  which  broke  the  drought  and  was 
worth  untold  value  to  the  State,  but,  for  the 
show  shops,  "not  so  good." 

The  Victory  came  the  nearest  to  keeping 
receipts  up  to  the  mark  the  first,  and  rainy 
half  of  the  week.  The  attraction  was  "Walk- 
ing Back"  with  four  Vitaphone  presentations 
and  the  Movietone. 

Since  this  house  installed  the  sound  pic- 
tures each  show  has  been  given  an  entire 
week  and  two  of  them  were  held  over  for 
a  second  week.  This  week  Manager  Peck 
decided  to  change  the  schedule  and  cut  the 
above  program  to  four  days  so  as  to  bring  in 
"Glorious  Betsy"  for  a  run  of  ten  days.  The 
three  days  of  this  week  went  over  fine  and 
from  the  way  the  customers  are  boosting  it, 
next  week  should  put  the  house  away  over 
the  average. 

The  Tampa  had  "Hold  'Em  Yale"  as  the 
feature  for  the  first  half.  The  picture  seemed 
to  pack  plenty  of  kick  and  was  liked  real 
well,  but  it  couldn't  buck  the  weather.  "The 
Fifty-Fifty  Girl"  went  over  better  the  last 
half  helping  out  the  average  for  the  week. 

The  Strand  had  an  off  week.  "The  Big 
Noise"  opened  Sunday  to  average  business 
but  failed  to  hold  up  Monday.  "Their  Hour" 
followed  for  a  three  days'  run,  and  it  failed 
to  draw.  Both  these  pictures  had  adverse 
weather  against  them.  "Lady  Be  Good"  fin- 
ished the  week  to  average  receipts. 

"Josselyn's  Wife"  and  "The  Slingshot  Kid" 
were  the  first  runs  used  by  the  Franklin, 
with  "The  Divine  Woman"  and  "West 
Point"  in  for  second  showings.  None  of  them 
drew  what  would  be  average  receipts  for  the 
house. 

Minneapolis 

BUSINESS  was  a  bit  better  than  usual  at 
the  Minneapolis  movie  theatres  this 
week  .  The  Minnesota  enjoyed  its  best  busi- 
ness for  several  weeks  with  Richard  Barthel- 
mess  in  "The  Little  Shepherd  of  Kingdom 
Come,"  supplemented  by  the  Publix  stage 
unit  show  "Gems." 

The  Minnesota,  by  the  way,  has  just 
started  a  policy  of  laying  more  emphasis  on 
the  feature  picture,  and  is  expected  to  show 
much  stronger  photoplay  attractions  in  the 
future. 

The  Vitaphone  picture  "Old  San  Fran- 
cisco" showed  to  good  crowds  at  the  State, 
while  the  ever  popular  Beery-Hatton  trio 
scored  at  the  Lyric  in  "Partners  in  Crime." 
Pantages  found  that  "Why  Sailors  Go 
Wrong"  with  Ted  McNamara  and  Sammy 
Cohen,  pleased  the  comedy  fans,  while  the 
Hennepin-Orpheum  rounded  out  a  good  bill 
with  Irene  Rich  in  "Beware  of  Married 
Men." 

The  Lagoon,  a  neighborhood  house,  did 
a  fine  business  with  Harold  Lloyd's 
"Speedy."  Other  outlying  houses,  includ- 
ing the  Loring,  Arion,  American,  Lyndale 
and  Rialto,  were  showing  such  pictures  as 
"Rose  Marie,"  "Devil  Dancers,"  "Two  Flam- 
ing Youths,"  "The  Garden  of  Eden"  and 
"The  Warning." 

About  the  only  competition  the  movies 
had  was  at  the  Shubert,  where  Edith  Talia- 
ferro opened  as  a  guest  star  with  the  Bain- 
bridge  Players  in  'What  Every  Woman 
Knows." 


1902 


Motion    Picture  News 


Buffalo 

FpOR  the  second  time  in  a  month,  the  La- 
fayette is  holding  over  a  picture  for  a 
second  week's  run  on  account  of  the  tremen- 
dous box-office  appeal  it  showed  in  its  first 
week's  showing.  Right  after  "Tenderloin," 
talking  picture,  wound  up  a  two-weeks'  en- 
gagement, during  which  the  house's  previous 
box  office  records  were  broken,  another  talk- 
ing picture,  "Lion  and  the  Mouse,"  was  in- 
stalled for  a  week  and  it  went  over  so  big 
that  Manager  Bill  Raynor  is  holding  it  over 
for  one  more  week. 

Other  houses  showed  similar  prosperity 
during  the  past  week.  Shea's  Buffalo  pre- 
sented a  bill  that  drew  good  crowds  steadily 
throughout  the  week;  the  screen  feature  was 
"Ramona,"  which  had  been  ably  exploited 
and  met  with  favorable  comment  from  the 
patrons,  and  the  stage  presentation  was 
"Knick  Knacks." 

Loew's  State  did  a  normal  week's  business 
with  Theodore  Roberts,  in  person,  headlin- 
ing the  vaudeville  bill,  luring  good  crowds, 
along  with  the  picture,  "Diamond  Hand- 
cuffs," featuring  Eleanor  Boardman.  At 
Shea's  Hippodrome,  "Sailors'  Wives,"  star- 
ring Mary  Astor  and  Lloyd  Hughes,  on  the 
cinema,  and  a  stellar  vaudeville  program 
headlined  by  Al  K.  Hall,  clown  comedian, 
brought  average  box-office  returns. 

The  Great  Lakes  did  the  usual  run  of  busi- 
ness with  "The  Showdown,"  featuring 
George  Bancroft  and  Evelyn  Brent,  as  the 
picture,  and  an  army  of  freaks,  direct  from 
circus  tents,  as  a  novelty  stage  presentation. 

Neighborhood  houses  got  their  share  of 
patronage  and  did  pretty  well  during  the 
week. 

Seattle 

THE  Fifth  Avenue  Theatre,  with  "Legion 
of  the  Condemned"  as  the  screen  attrac- 
tion, was  the  local  prize  winner  of  the  last 
week,  taking  first  honors  in  a  week  of  only 
mediocre  business  at  all  the  houses.  The 
air  film,  played  just  a  week  in  advance  of  the 
road  showing  of  "Wings,"  was  very  well 
liked  by  the  audiences,  and  was  put  across 
by  a  strong  advance  teaser  campaign.  Fan- 
chon-Marco's  stage  act  consisted  of  several 
specialty  numbers,  including  Bailey  &  Bar- 
num,  Nell  Kelly,  and  a  number  of  excellent 
dancers,  and  the  stage  and  film  units  com- 
bined to  make  a  very  presentable  show  that 
played  to  good  business. 

At  the  Seattle  Theatre,  "The  Actress"  was 
the  screen  attraction,  and  it  played  to  busi- 
ness that  was  slightly  below  par.  The  Pub- 
lix  stage  show,  as  usual,  was  very  acceptable 
and  seemed  to  please  everyone.  The  film  did 
not  have  particularly  strong  box  office  ap- 
peal.  Business  only  moderately  good. 

The  Blue  Mouse  Theatre,  playing  "Ten- 
derloin" for  its  second  week,  still  continued 
to  draw  very  big  houses,  with  long  waiting 
lines  every  night.  The  film  is  attracting 
much  attention,  but  is  far  from  a  strong 
story  and  audience  opinion  is  not  entirely 
favorable.  Regardless  of  that,  the  fact  that 
it  is  the  first  "talking  picture'  is  all  that  is 
ncessary  to  assure  packed  houses,  and  the 
second  week  was  very  good.  A  third  and 
final  week  follows. 

"Nevada"  was  the  attraction  at  the  Colum- 
bia Theatre,  and  it  was  decidedly  below  par. 
Business  was  not  very  good.  An  interesting 
two-reel  color  subject  and  some  good  musi- 
cal specialties  were  the  saving  features  of  the 
program.  A  week  below  normal. 

"The  Garden  of  Eden"  at  the  United 
Artists  Theatre  was  another  film  that  was 
not  up  to  standard.  It  played  to  fairly  good 
business  for  the  week,  but  was  far  from  be- 
ing a  strong  box  office  picture  or  a  particu- 
larly good  film  achievement.  Business  be- 
low average. 

At  the  Orpheum  Theatre  "Skinner's  Big 
Idea"  combined  with  a  fair  bill  of  vaudeville 
played  to  mediocre  business.  The  film  had 
no  appeal. 


"A  Thief  in  the  Dark"  at  Pantages  was 
slightly  better,  but  business  at  this  house 
also  has  been  below  normal  during  recent 
weeks.  Both  these  vaudeville  houses  were 
under  the  average  toll. 

"The  Red  Signal"  at  the  Embassy, 
"Aflame  in  the  Sky"  at  the  Winter  Garden 
and  "Truxton  King"  at  the  Palace  Hip  were 
all  mediocre  films  that  played  to  business 
which  was  nothing  more  than  ordinary. 
Altogether,  suburban  houses  included,  it  was 
a  week  below  par. 

Cleveland 

A  WEEK  of  very  cold  weather  and  of 
*  *  very  good  pictures  made  a  happy  com- 
bination for  the  theatres,  and  all  of  the  first- 
run  houses  reported  business  that  would  be 
considered  good  at  the  height  of  the  season. 

"The  Enemy"  in  its  second  week  at  the 
Stillman,  continued  to  draw  big  houses.  It's 
an  unusually  fine  production  and  Lillian 
Gish  was  never  seen  to  better  advantage, 
"We  Americans"  literally  packed  Keith's 
Palace  regularly  each  day.  It's  stirring  and 
interesting  and  entertaining  and  possesses 
that  spark  of  universality  that  makes 
brothers  of  us  all.  "Harold  Teen,"  a  comedy 
of  the  younger  generation,  with  excellent 
cast,  went  over  big  at  the  Allen  with  a  Jazz 
Week  accompaniment.  "Three  Sinners"  at 
State,  a  tale  of  continental  marital 
tangles,  did  average  business. 

The  Park  also  had  about  its  average  quota 
of  business  last  week  with  "Across  the  At- 
lantic" as  the  feature.  The  picture  has  thrills, 
especially  the  trans-oceanic  flight,  which 
make  it  interesting.  Keith's  East  105th  was 
satisfied  with  box  office  receipts  during  the 
run  of  "Feel  My  Pulse,"  a  thoroughly  amus- 
ing comedy.  "His  Foreign  Wife,"  mildly  in- 
teresting conventional  tale,  did  just  fairly 
well  at  Reade's  Hippodrome.  "Wings,"  just 
through  its  seventh  week,  is  still  going 
strong  at  the  Colonial  and  will  continue  sev- 
eral weeks  longer. 

Neighborhood  theatres  looked  up  a  bit  last 
week.  Due,  no  doubt  to  the  cold  weather 
and  the  impracticability  of  outdoor  amuse- 
ments. 

Harrisburg,  Pa. 

CONSIDERABLY  cooler  weather  the  last 
half  of  the  week  of  May  21  revived  to 
some  extent  the  business  of  the  motion  pic- 
ture theatres  in  Harrisburg  which  during  the 
first  three  days  had  shown  a  falling  off  of 
business  due  to  heat  and  the  counter  attrac- 
tion of  outdoor  amusement  places  beginning 
to  open  for  the  summer  season.  The  most 
talked-of  picture,  perhaps,  was  "Drums  of 
Love,"  at  Loew's  Regent.  The  play,  featur- 
ing Mary  Philbin,  Lionel  Barrymore  and 
Don  Alvarado.  Bebe  Daniels  won  lots  of 
laughs  from  her  audience  in  "50-50  Girl," 
at  the  Victoria,  and,  as  a  newspaper  critic 
remarked,  her  supporting  company  was  espe- 
cially good.  The  week's  attraction  at  the  Co- 
lonial was  Rin-Tin-Tin,  in  "Rinty  of  the 
Desert,"  and  the  famous  dog  was  declared 
in  one  newspaper  review  to  have  appeared 
at  his  very  best.  Rin,  as  usual,  attracted  a 
large  percentage  of  children  particularly  at 
the  Saturday  matinee. 

John  Gilbert  in  "St.  Elmo,"  was  the  screen 
offering  at  the  State,  the  last  three  days,  and 
this  play  had  a  big  appeal  to  the  feminine 
element  with  whom  Gilbert's  acting  is  very 
popular  in  Harrisburg.  The  first  half  of  the 
week  the  State  showed  Irene  Rich  in  "Pow- 
der My  Back,"  which  went  over  well. 

Colleen  Moore  in  "Twinkle  Toes"  drew 
fairly  well  at  the  Royal,  while  the  Russell 
did  satisfactory  business  with  "The  Enemy," 
starring  Lillian  Gish  and  Ralph  Forbes. 
Monte  Blue,  in  "The  Bush  Leaguer,"  and 
Fritzie  Ridgeway  and  Gene  Gowing  in  "Face 
Value,"  made  up  a  double  bill  at  the  Broad 
Street  that  was  a  strong  combination. 


Indianapolis 

MOVIE  business  was  exceptionally  poor 
last  week  as  the  result  of  adoption  of 
daylight  saving  time  and  several  days  of  fine 
weather.  Although  downtown  houses  are 
continuing  on  the  central  standard  time 
schedule  they  are  expected  to  suffer  heavy 
losses  because  of  the  increased  number  of 
patrons  who  will  seek  amusements  elsewhere 
in  the  extra  hour  of  daylight. 

"The  Crowd"  at  Loew's  Palace  did  not 
meet  expectations  although  the  Palace  and 
Indiana  led  downtown  houses  for  business 
for  the  week.  Baby  Peggy  in  "oddities,"  a 
stage  presentation,  and  Emil  Seidel's  band 
were  added  attractions  at  the  Loew's  house. 

The  Indiana  did  fair  business  with  "The 
Play  Girl,"  Charlie  Davis'  stage  band  con- 
tinuing to  draw  heavily. 

Receipts  continued  off  at  the  Circle  with 
Mary  Astor  in  "Dressed  to  Kill."  Dick 
Powell  substituted  the  last  minute  for  Eddie 
Pardo  in  "The  Yachting  Party,"  stage  pre- 
sentation. 

Richard  Dix  in  "Easy  Come,  Easy  Go," 
with  movietone  and  vitaphone  vaudeville 
acts  did  moderate  business. 

Neighborhood  houses  began  to  feel  the 
summer  slump  in  business. 

Indianapolis  motor  speedway  on  Decora- 
tion day  will  draw  hundreds  from  the  movie 
houses  this  week. 

Milwaukee 

MILWAUKEE  theatres  enjoyed  a  very 
brisk  week,  a  pleasing  contrast  to  last 
week's  poor  business.  The  weather  was  very 
cool  and  for  the  most  part  clear. 

The  Wisconsin  theatre  did  unusually  good 
business  with  Van  &  Schenck  heading  their 
bill,  and  "Feel  My  Pulse"  as  the  feature  pic- 
ture. The  house  was  crowded  at  practically 
every  performance.  The  Orpheum  was 
packed  at  every  performance  also;  "Love 
Hungry"  here  made  a  strong  appeal  to  the 
patrons.  "Sadie  Thompson"  was  held  over 
at  the  Garden  for  a  second  week  and  con- 
tinued to  draw  exceedingly  good  houses. 
"13  Washington  Square"  at  the  Alhambra 
was  fairly  well  attended. 

"Diamond  Handcuffs"  did  very  good  busi- 
ness at  the  Merrill.  "Burning  Daylight"  at 
the  Strand  played  to  very  good  houses. 

"Why  Sailors  Go  Wrong"  was  the  photo- 
play feature  at  the  new  Riverside  offered  on 
a  very  good  bill,  and  the  patronage  as  a  con- 
sequence was  satisfactory. 

Neighborhood  theatres  were  also  very  suc- 
cessful in  drawing  excellent  business  this 
week.  The  Oriental  with  "A  Girl  in  Every 
Port"  found  things  very  lively.  "Mad  Hour" 
was  featured  at  the  Garfield,  Uptown,  Tower 
and  Modjeska  and  was  a  fair  drawing  card. 

"Let  'Er  Go  Gellagher"  brought  good  bus- 
iness to  the  Venetian. 

Atlanta 

A  TLANTA  theatres  this  week  took  an  up- 
/*  ward  boom,  although  having  very  bad 
weather  to  battle. 

The  Howard  rose  high  with  Emil  Jannings 
in  "The  Street  of  Sin"  plus  a  good  presen- 
tation. 

Next  door,  Loew's  Grand  playing 
"Skirts,"  an  English  production  with  Sydney 
Chaplin  enjoyed  a  good  week. 

At  the  Metropolitan,  Lois  Wilson  and  H. 
B.  Warner  in  "French  Dressing"  proved  a 
favorable  number,  while  "Tenderloin"  con- 
tinued its  successful  third  week's  run  at  the 
Rialto. 

Keith's  Georgia  rose  above  last  week  with 
"Golf  Widows,"  a  Columbia  comedy,  aided 
by  an  unusually  good  vaudeville. 

"Phyllis  Haver  brought  full  houses  to  the 
Capitol  in  "The  Wise  Wife,"  one  of  the 
cleverest  comedies  seen  in  a  long  time. 

The  Tudor  with  "Casey  Jones"  and  "Blood 
Will  Tell"  had  a  larger  week  than  usual, 
and  the  New  Alamo  enjoyed  its  usual  sub- 
stantial box-office. 


June    2 ,    19  28 


Philadelphia 

THIS  week  in  Philadelphia  was  character- 
ized by  average  business  in  practically 
all  of  the  first  run  houses. 

The  Stanley  had  a  good  week  with  Wal- 
lace Beery  and  Raymond  Hatton  in  "Part- 
ners in  Crime"  and  a  colorful  revue  "In  Ber- 
muda" with  Buddy  Page  as  master  of  cere- 
monies, featuring  Walters  &  Ellis,  adagio 
dancers,  Madeline  Killeleen,  Liebling  Sing- 
ers, The  Eight  Revelers  and  Sully  and 
Coogan. 

Enthusiastic  audiences  at  every  perform- 
ance greeted  the  "Maytime  Revue,"  a 
musical  comedy  offering,  which  proved  the 
principal  drawing  card  at  the  Carman,  the 
film  feature  "The  Escape,"  being  of  sec- 
ondary importance.  In  response  to  demands 
of  patrons  for  earlier  and  later  shows,  the 
Carman  reverted  to  its  former  evening  pol- 
icy, picture  shows  being  shown  three  times 
with  stage  presentations  twice. 

Richard  Barthelmess,  in  "The  Patent 
Leather  Kid,"  which  proved  such  a  pro- 
nounced success  at  the  Erlanger  Theatre 
earlier  in  the  year,  drew  good  crowds  at  the 
Stanton  all  week. 

The  Fox  with  H.  B.  Warner  and  Lois 
Wilson  in  "French  Dressing"  and  a  varied 
surrounding  bill,  had  a  fairly  prosperous 
week. 

The  Arcadia  had  rather  an  off  week  with 
"Baby  Mine,"  a  comedy  featuring  Karl 
Dane  and  George  Arthur. 

Very  satisfactory  results  marked  the  first 
week  of  "Old  San  Francisco"  with  Vita- 
phone  accompaniment  at  the  Aldine.  There 
was  also  a  prologue  and  Tiffany  color  sub- 
ject. 

The  Allegheny  has  inaugurated  its  new 
summer  policy  of  presenting  high-class 
musical  comedies  by  a  stock  company  of  35 
principals  and  chorus.  Audiences  found  a 
delightful  combination  offered  in  the  play 
•-.\lary"  and  the  latest  Talmage  film  "The 
Dove." 

The  Victoria,  with  "The  Private  Life  of 
Helen  of  Troy"  aided  by  an  elaborate  lobby 
display,  had  a  satisfactory  week. 

The  Karlton  with  "The  Enemy"  and  the 
Capitol  with  Douglas  Fairbanks  in  "The 
Gaucho,"  did  normal  business. 

Des  Moines 

At  the  Capitol  Theatre,  the  stage  show 
taken  from  "The  Mikado,"  was  given  a 
vote  as  being  unusual,  and  met  with  good 
reception  although  some  patrons  opposed  a 
program  which  did  not  give  Jimmy  Fllard 
a  chance  to  sing.  The  picture  was  "Partners 
in  Crime."  The  plot  of  the  film  is  engaging 
and  holds  up  Raymond  Hatton  and  Wallace 
Beery,  who  are  good  enough,  but  have  to 
have  something  new  to  be  accepted  with 
regularity. 

At  the  Des  Moines,  "Diamond  Handcuffs" 
was  not  considered  so  strong,  but  the  Vita- 
phone  drew  in  a  good  week's  average  at  the 
box-office,  cutting  into  business  at  the  Cap- 
itol. 

At  tin'  Strand.  "Ben  Hur,"  on  second  run 
did  splendid  business,  as  did  "Bringing  Up 
Father." 

San  Francisco 

A FAIRLY  cloudy  and  foggy  week  helped 
increase  the  box  office  reports  of  the 
first  run  motion  picture  theatres.  When  the 
weather  is  exceptionally  good,  the  people 
in  San  Francisco  go  to  the  beach.  Business, 
however,  generally  in  both  first  run  and 
residential  motion  picture  theatres,  did  but 
fairly  well  with  a  few  exceptions  where 
extra  good  reports  were  made. 

"The  Little  Shepherd  of  Kingdom  Come." 
at  Loew's  Warfield  Theatre,  together  with 
the  presentation  act  of  20  pretty  playmates, 
was  the  outstanding  attraction  of  the  week. 
The  theatre  was  crowded  every  day  and 
night.  "The  Big  Killing,"  with  the  Publix 
Revue  at  the  Granada  Theatre,  also  did  ex- 


ceptionally well  every  day  the  picture  was 
shown.  The  crowds  enjoyed  the  showings 
at  these  two  theatres. 

Charlie  Chaplin  in  "The  Circus,"  was  held 
over  a  third  week,  but  the  people  were  dis- 
appointed in  his  acting  and  it  was  not 
boosted  by  those  who  saw  it  at  the  St. 
'Francis  Theatre.  "The  Street  of  Sin"  was 
held  over  another  week  at  the  California 
and  although  it  was  considered  wonderfully 
produced,  the  theatre  itself  did  very  poor 
business.  The  production  is  not  blamed  for 
this,  as  Jannings  is  very  popular  here. 

"Wings"  shown  for  a  third  time  at  the 
Columbia  theatre  at  increased  prices,  where 
the  seats  are  reserved,  did  good  business. 

"The  Heart  of  a  Follies  Girl"  helped  draw 
many  to  the  Golden  Gate  Theatre,  the  spe- 
cial acts  being  the  main  attraction. 

The  Union  Square  Theatre,  reported  good 
business  with  "His  Rise  to  Fame,"  "Fleshy 
Devils,"  "The  Race  to  Paris"  and  its  vaude- 
ville. Denny  made  a  big  hit  at  the  Pan- 
tages  Theatre  in  "Good  Morning,  Judge," 
many  more  would  have  been  there  if  the 
house  would  be  in  a  better  location,  how- 
ever. 

In  the  residential  motion  picture  theatres, 
the  Alexandria  did  very  well  with  Jannings 
in  "The  Last  Command"  and  the  Coliseum 
did  very  well  with  "Sporting  Goods"  and  its 

presentation  act.  Both  of  these  theatres  are 
Ackerman,  Harris  &  Oppcn  theatres. 

Albany 

"DlTSINESS  at  the  majority  of  Albany's 
motion  picture  theatres  was  satisfactory 
during  the  past  week,  and  this  in  face  of  con- 
siderable opposition  from  the  legitimate  at 
the  Capitol  Theatre. 

There  were  three  money  getters  in  Albany 
during  the  week.  The  first  of  these  was 
"Ramona,"  playing  to  standing  business  each 
night  during  the  week  at  the  Mark  Strand. 
The  picture  was  coupled  with  two  Vita- 
phone  presentations.  The  Leland  used  "The 
Smart  Set"  and  packed  the  house  throughout 
the  week,  the  picture  being  of  the  sort  that 
drew  both  men  and  women  from  all  ranks 
of  life.  In  addition  to  the  feature  Manager 
Sayles  used  an  exceptionally  good  Grantland 
Rice  picture,  and  added  to  the  usual  news- 
reel  several  shots  taken  of  the  German  fliers 
when  they  were  in  Albany  the  fore  part  of 
the  week  The  Mark  Ritz  did  not  do  so  bad 
with  "The  Crimson  City,"  although  consid- 
erable exploitation  was  apparently  necessary 
to  attract  the  crowds.  Clinton  Square  con- 
tinues to  do  well  with  its  weekly  change  of 
double  features,  first-run,  and  staged 
"Bachelor's  Paradise"  and  "The  Whip 
Woman." 

The  majority  of  the  residential  houses 
said  that  business  was  above  the  average  for 
this  time  of  the  year.  Weather  continued 
cool. 

Tn  Troy,  "Easy  Come,  Easy  Go,"  at  the 
Lincoln  Theatre,  had  the  crowds  lined  along 
the  sidewalk  on  Sunday  night,  and  business 
on  a  par  with  the  winter  months  kept  over 
a  four-day  stretch.  The  remainder  of  the 
week,  given  over  to  "Ham  and  Eggs  at  the 
Front,"  did  not  pan  out  any  too  well. 

"The  Crowd"  ran  to  excellent  business  for 
four  days  at  the  Troy  theatre,  but  there  was 
a  noticeable  falling  off  with  "The  Crimson 
City"  during  the  remainder  of  the  week. 

The  main  trouble  in  Troy  la-t  week  came 
from  a  personal  appearance  on  the  part  of 
Peaches  Browning  at  Proctor's  theatre.  The 
movies  were  deserted  by  many  who  Rocked 
to  the  Proctor  house  and  then  found  them- 
selves unable  to  get  much  farther  than  the 
lobby. 

Daylight  saving  appears  to  have  hit  the 
theatres  in  Troy  harder  than  in  Albany,  busi- 
ness being  reported  about  one-third  off 
from  normal.  Reports  reaching  Albany's 
'Film  Row  from  the  rural  section  indicate 
that  business  is  also  off  in  many  of  the 
smaller  towns. 


Ottawa 

EXCELLENT  pictures,  excellent  patron- 
age— excellent  week — were  enjoyed  by 
the  exhibitors  of  Ottawa,  Ontario,  generally, 
from  May  19  to  26,  one  day  of  which.  May 
24  was  a  general  holiday,  being  Victoria 
Day,  when  the  Weatherman  drove  thou- 
sands to  the  theatres  with  timely  showers. 

The  attraction  that  was  most  "talked" 
during  the  week  was  "The  Last  Command" 
at  the  Regent  Theatre,  where  it  held  the  at- 
tention of  big  crowds  every  afternoon  and 
night. 

A  feature  that  caught  the  popular  fancy 
was  "The  Escape"  at  B.  F.  Keith's  Theatre. 
Lots  of  people  told  Manager  J.  M.  Franklin 
that  they  enjoyed  this  one  very  much  and  he 
heard  no  complaints. 

An  interesting  situation  prevailed  at  the 
Imperial  Theatre.  The  big  one  here  was  a 
revival  of  "The  Hunchback  of  Notre  Dame." 
The  engagement  opened  with  the  largest 
matinee  crowd  in  months  and  the  attendance 
reached  near-record  proportions  for  the 
week. 

The  Centre  Theatre  had  a  busy  box-office 
with  "Lady  Be  Good,"  this  being  the  only 
light  entertainment  photoplay  during  the 
week  locally.  The  younger  element  were 
tickled  by  its  snappy  theme  and  peppy  at- 
mosphere. 

Lon  Chaney  caused  another  big  rush  to 
the  Fern  Theatre  where  he  was  seen  and 
enjoyed  in  "Unknown."  Other  subjects  here 
included  "Here  Comes  Precious"  and  the 
serial  "Melting  Millions."  They  were  stand- 
ing in  line  waiting  for  the  box  office  to  open. 

All  of  the  neighborhood  cowboys  caught 
the  show  at  the  Rex  Theatre  where  the  at- 
traction was  "Cactus  Trail"  and  a  chapter 
of  "Blake  of  Scotland  Yard"  helped  to  fill 
the  house  each  evening  and  Saturday 
matinee. 

There  was  a  fair  parade  to  the  Colum- 
bia Theatre  to  see  "The  Whispering  Sage." 
with  a  mind  reader  as  an  added  attraction. 

St.  Louis 

GENERALLY  speaking  business  in  St. 
Louis  and  its  environs  was  better  the 
past  week  than  for  the  average  in  some  time. 
Good  bills  and  fair  weather  from  a  theatre 
standpoint  helped  cr,  tone  up  the  box  office. 

Employment  is  also  on  the  increase  and 
neighborhood  houses  are  doing  somewhat 
better  than  in  the  periods  of  extreme  depres- 
sion, but  business  is  far  from  ideal. 

Down  at  the  Ambassador  Theatre  this 
Ed.  Lowry  person  who  presides  as  master 
of  ceremonies  of  the  stage  show  continues 
to  go  like  a  house  afire,  so  the  screen  at- 
traction doesn't  mean  much  either  way. 
This  week  the  feature  film  was  "Broken 
Dreams"  or  "Doomsday"  with  'Florence 
Vidor  and  Gary  Cooper  as  the  stars  and  got 
by  very  nicely. 

Loew's  State  Theatre  offered  "Rose 
Marie"  with  Joan  Crawford  and  James  Mur- 
ray and  had  a  very  fair  week  everything 
considered 

Missouri  Theatre's  screen  feature  was 
"Lone  Eagle"  with  Raymond  Keane  and 
Barbara  Kent.  It  came  during  the  celebra- 
tion of  the  first  anniversary  of  Col.  Lind- 
bergh's (light  to  Paris  in  The  Spirit  of  St. 
Louis  but  how  much  that  helped  the  box 
office  was  not  apparent. 

At  the  St.  Louis  Theatre  the  screen  at- 
traction was  "Hangman's  House"  with 
Victor  McLaglen  and  June  Collyer. 

The  Grand  Central  offered  via  the  Vita- 
phone  "Glorious  Betsy"  with  Dolores  C«>s- 
tello  and  Conrad  Nagel  in  the  leading  roles. 
This  theatre  continues  to  do  big  business 
with  the  talkies. 

The  Vitaphone  has  converted  a  loser  int<> 
a  winner  judging  from  the  business  at  the 
Grand  Central. 


1904 


Motion    Picture  News 


Salt  Lake  City 

THE  Salt  Lake  City  downtown  motion 
picture  houses  had  very  good  business 
as  a  whole  the  past  week,  considering  the 
fact  that  the  warm  season  has  commenced. 

The  Capitol  Theatre  did  a  very  satisfac- 
tory business  with  Corinne  Griffith  in  "The 
Garden  of  Eden,"  having  also  presented  the 
Fanchon  and  Marco  stage  presentation  "In 
Holland." 

The  Pantages  Theatre  is  reported  to  have 
had  a  tremendous  week  with  "Across  of 
Singapore"  having  established  house  records 
here.  The  regular  vaudeville  bill  was  also 
presented  at  this  house. 

The  Paramount  Empress  Theatre  did  ex- 
ceptionally well  with  George  Bancroft  in 
"The  Drag  Net."  Wallace  Beery  and  Ray- 
mond Hatton  in  "The  Big  Killing"  played 
to  fairly  big  crowds  at  the  Victory.  Monte 
Blue,  Clyde  Cook  and  Leila  Hyams  in  "The 
Bush  Leaguer"  was  the  feature  picture  offer- 
ing at  the  American  with  fairly  good  results 
having  been  enjoyed. 

The  Gem  Theatre  did  an  unusually  big 
business  with  "The  Forbidden  Woman,"  fea- 
turing Jetta  Goudal,  with  packed  houses 
throughout  the  week  being  the  result.  "The 
Student  Prince"  was  presented  as  a  second 
run  at  the  Rialto  Theatre  to  fairly  packed 
houses. 

The  New  State  Theatre  here  has  been 
packed  most  of  the  time  since  the  opening 

two  weeks  ago.  The  feature  pictures  offered 
last  week  were  "The  Haunted  Ship"  and 
"Tea  for  Three." 

Betty  Blythe  in  "She,"  a  first  run  presen- 
tation here,  has  proven  to  be  a  drawing  card 
of  merit  at  the  Jewel  Theatre  of  this  city, 
having  been  held  over  for  a  few  days. 

"The  Night  Flyer"  with  Wm.  Boyd,  is 
being  shown  at  the  Towers  Theatre.  This 
picture  having  been  made  in  Southern  Utah, 
is  always  a  drawing  card  here. 

Dallas 

THE  Dallas  theatres  had  only  fair  attend- 
ance last  week,  the  Melba  being  the 
only  one  to  have  more  than  the  average 
crowds. 

The  Melba  Theatre  enjoyed  one  of  its  best 
weeks  since  its  opening  as  a  Publix  house 
with  the  showing  of  its  second  vitaphone 
picture,  "Tenderloin,"  featuring  Dolores 
Costello  and  Conrad  Nagel. 

"Hold  'Em  Yale"  at  the  Palace  failed  to 
bring  the  usual  Palace  business.  Few  people 
are  interested  in  foot  ball  at  this  season,  and 
the  stage  presentation  was  not  heavy  enough 
to  make  up  for  the  picture. 

The  Majestic  had  only  an  average  week 
with  "Hangman's  House,"  starring  Victor 
McLaglen.  The  Bathing  Girl  Contest  was 
responsible  for  part  of  the  week's  receipts. 

"Bare  Knees"  with  Virginia  Lee  Corbin 
brought  the  average  business  to  the  Capitol. 

The  Old  Mill  had  a  dull  week  with  George 
Sidney  and  Charlie  Murray  in  "Flying 
Romeos." 

The  Arcadia  did  good  business  with 
Charlie  Chaplin  in  "The  Circus"  and  "Sharp 
Shooters"  with  Lois  Moran  and  George 
O'Brien. 

Cincinnai 

BUSINESS  at  the  various  houses  during 
the  past  week  did  not  set  any  high  at- 
tendance records,  and  while  one  or  two  of 
the  houses  maintained  a  fairly  steady  flow  of 
patronage,  the  others  did  not  get  anything 
like  good  breaks. 

The  Albee  featuring  "Laugh,  Clown, 
Laugh,"  together  with  some  excellent  stage 
presentations,  did  fairly  well,  although  busi- 
ness was  not  up  to  the  usual  high  mark  for 
this  house. 

"Ramona,"  at  the  Lyric,  rounded  out  its 
second  week  with  a  somewhat  better  record 

than   the   preceding   seven   days,  although 


there  was  still  room  for  some  improvement. 

The  Capitol,  with  Marion  Davies  in  Qual- 
ity Street,"  together  with  Vitaphone  and 
Movietone,  had  a  satisfactory  week,  but  not 
one  that  will  go  down  in  history  as  some- 
thing to  shoot  at. 

Keith's  featured  "The  Escape,"  and  man- 
aged to  hold  up  satisfactorily,  although  this 
house  has  had  better  weeks  to  its  credit. 

"Midnight  Rosie"  for  first-half  at  the 
'Family  and  "A  Woman's  Way,"  last  half, 
did  an  average  business  for  this  house,  which 
has  a  following  all  its  own  on  account  of 
the  lower  admission  scale. 

The  Strand  in  "Burning  Daylight,"  had  a 
fair  week,  and  that's  all. 

Palace,  vaudeville  and  pictures,  did  a  good 
business,  although  neighborhood  and  subur- 
ban houses  report  returns  considerably  be- 
low normal  for  the  past  seven  days. 


News  Reel  Resume 


In  International  News  Vol.  10  No.  42 
were  the  following  items :  The  finish  of 
"Cold  Cash"  Pyle's  "bunion"  derby;  in- 
ventor of  the  ornithopter  giving  his  bird- 
like plane  a  test;  Mayor  Walker  inspecting 
the  new  New  York  subway;  Helen  Jacobs, 
tennis  star,  in  final  practice  for  English 
snatches;  Coast  Guard  cadets  march  at 
dedication  of  Arlington  world  war  memo- 
rial; Salvation  Army  honors  Gen.  Wm. 
Booth,  its  founder,  in  England;  Jap  babies 
painted  as  charm  against  disease;  chim- 
panzee in  a  wire  walking  act;  test  of  ar- 
tillery at  Fort  Story,  Va. 

No.  43  shows  recent  views  of  General 
Nobile  and  his  derigible,  the  Italia;  lum- 
ber shipment  riding  the  rapids;  Chicago 
girls  seeking  beauty  crown ;  students  of 
University  of  Miami  diving  for  submarine 
specimens;  J.  L.  McNab,  who  will  nominate 
Hoover  at  G.  0.  P.  convention;  co-eds  in 
a  football  clash;  Hawaii  honoring  mothers 
of  visiting  sailors;  Stanford  winning  the 
intercollegiate  meet  at  Cambridge,  Mass. 

In  Fox  News  Vol.  9  No.  69  were  views 
of  the  crash  between  two  vessels  in  New 
York  harbor;  the  President  and  Mrs. 
Coolidge  visiting  home  at  Northampton; 
German  zeppelin  nearing  completion  at 
Friedrichshaf en ;  Gene  Tunney  in  training 
at  Speculator;  imported  African  beasts  for 
zoos;  girls  rehearsing  for  St.  Louis  opera; 
Joie  Ray  setting  a  new  mark  for  a  mara- 
thon; chorus  girls  display  the  new  spring 
styles;  the  historic  gardens  of  Versailles 
opened  for  the  summer;  Mexico's  cavalry- 
men in  difficult  stunts. 

No.  70  had  scenes  of  the  Bremen  crew's 
welcome  at  Albany;  Spain's  King  and 
Queen  at  review  of  army  reserve;  King 
George  and  Queen  Mary;  Kins  Gustav  of 
Sweden;  Pennsylvania  girls  contest  to  be 
state's  representative  at  beauty  show;  an 
exercise  device  invented  in  England; 
breaking  ground  for  the  new  $5,000,000 
college  for  Los  Angeles;  society  girls  play- 
ing golf;  U.  S.  sculptor  who  won  Paris 
salon  prize;  camel  taxis  crossing  the  Amer- 
ican deserts;  the  beautiful  Victoria  Falls 
in  the  heart  of  Africa;  coast  artillery  dis- 
play at  Fort  Story. 

Issue  No.  87  of  Paramount  News  in- 
cludes shots  of  U.  S.  Marines  landing  at 
Shanghai;  new  British  plane  in  test  flight; 
Sec'y  Mellon  dedicating  new  memorial  at 
Arlington  Cemetary;  the  "bunion"  derby; 
test  of  the  ornithopter  on  Florida  beach; 


motor  boats  racing  at  Long  Beach,  Cal. ; 
army  guns  boom  in  practice  at  Fort  Story; 
scenes  of  Wilkens  and  Pilot  Eielson,  Spitz- 
bergen  after  completing  the  hop  across  the 
North  Pole. 

M-G-M  News  Vol.  1.  No.  82  leads  off 
with  glimpses  of  the  competitors  in  the 
Pyle  cross-country  race.  Its  other  scenes 
are:  salmon  battling  falls  to  push  up- 
stream; fete  at  Luxembourg;  new  air  de- 
stroyer of  Britain  in  test  flight;  General 
Nobile  and  Spitzbergen,  his  base  for  Polar 
flight ;  ice  jam  near  Moscow  breaks  causing 
rejoicing;  Uncle  Sam  trying  out  his  coast 
guns  at  Fort  Story,  Va. 

Kinograms  No.  5399  features  German 
motorcyclists  competing  for  championship; 
floral  procession  at  San  Jose;  Sir  Hall 
Caine  in  a  camera  interview.  A  fine  nov- 
elty is  had  in  close-up  scenes  of  a  cat  moth- 
ering a  brood  of  chicks.  Other  items  in- 
clude Japanese  women  flocking  to  their 
special  shrines;  young  men  made  up  as 
chorus  girls  for  college  show;  a  collapsible 
tank  for  swimming;  a  display  of  style 
aloft  in  the  clouds. 

Pathe  News  No.  45:  "bunion"  derby 
finish ;  unveiling  a  memorial  in  France ;  the 
Knight  Templar  parade  in  Reading,  Pa.; 
wooden  hats  which  Parisian  women  are 
now  wearing;  college  troops  erecting  a 
bridge  in  30  minutes;  General  Lassiter  as- 
suming command  in  the  Philippines;  Gen- 
eral Nobile  and  the  Italia. 


Fay's  Theatre,  Rochester, 
Closed  by  Fire 

Fire  last  Wednesday  night  gutted  Fay's 
Theatre,  Rochester,  N.  Y.,  so  that  the 
house  has  been  compelled  to  close  down 
temporarilv.  The  first  and  second  balco- 
nies were  virtually  destroyed  by  the  flames 
which  did  damage  estimated  at  $10,000  and 
for  a  time  threatened  the  destruction  of 
the  entire  building.  Chester  Fenyvessey, 
owner  of  the  property,  has  announced  that 
a  cigarette  dropped  into  a  crack  in  the 
gallery  floor,  caused  the  fire. 
'  No  time  has  been  set  for  the  reopening 
of  the  house. 


M-G-M   Details  Tour 
of  Lion  Mascot 

THE  proposed  tour  of  Leo,  the 
animal  trade-mark  of  Metro- 
Goldwyn-Mayer,  recently  an- 
nounced by  the  company  as  an  ex- 
ploitation ballyhoo,  will  follow  the 
trail  of  the  M-G-M  Trackless  Train, 
now  in  Australia. 

In  a  special,  motorized  circus  cage 
with  patented  feeding  and  water 
troughs  and  illumination  for  night  dis- 
plays, the  lion  will  travel  with  Frank 
W.  Phillips,  lion  tamer,  who  will  put 
the  beast  through  a  series  of  tricks 
twice  a  day  before  theatres  and  city 
halls,  it  is  said.  Sheets  of  glass  will 
offer  protection  against  weather  con- 
ditions.  The  cage  is  23  feet  in  length. 

An  18-foot  motorized  advance  wagon 
will  arrive  in  each  town  two  weeks  in 
advance  of  the  lion's  appearance.  The 
wagon  will  have  a  special  press  com- 
partment and  will  carry  accessories 
for  the  exhibitor.  A  calliope  and  three 
special  cameramen  will  accompany 
Leo. 


June    2,    19  28 


1905 


Opinions  on  Pictures 


The  Street  of  Sin 

Jannings  Fine  as  Usual;  Story  Not 
So  Hot 

(Reviewed  by  Laurence  li.  nl) 

A  NYTHING  that  Emi]  Jannings  under- 
takes  in  the  way  of  characterization 
is  bound  to  prove  interesting,  no  matter 
whether  the  story  has  merit  or  not.  The 
new  entry  of  the  talented  Teuton  is  not  in 
the  same  class  as  some  recent  efforts,  but 
it  is  forceful  and  dynamic  in  its  play  of 
expression.  It  reminds  us  of  a  Burke 
"Limehouse"  story  in  that  the  central  fig- 
ure is  a  "roughneck"  of  the  London  slums. 
The  tough  guy  has  an  affair  with  a  dizzy 
blonde,  but  eventually  gets  religion  before 
he  dies.  It  is  then  that  he  encourages  a 
sweet  little  thing  to  join  the  Salvation 
Army. 

The  picture  could  be  more  authentic  in 
an  atmospheric  way,  but  one  overlooks 
these  matters  of  detail  in  the  Jannings 
manner  of  registering  his  emotions.  Yes, 
indeed,  the  boy  is  there.  Fay  Wray  and 
Olga  Baclanova  help  considerably  in  lend- 
ing feeling  and  sympathy  to  their  per- 
formances 

Drawing  Power:  Any  Jannings  picture 
will  draw.  0.  K.  for  any  house.  Exploita- 
tion Angles:  Play  up  star  as  supreme 
artist  of  screen.    Bill  as  study  of  realism. 

THEME:  Drama  of  regeneration  of 
brute. 

Produced  and  distributed  by  Paramount. 
Length,  seven  reels.  Released,  May,  1928. 
The  Cast:  Emil  Jannings,  Olga  Baclanova, 
Fay  Wray,  Ernest  Johnson,  George  Kotso- 
naros.   Director,  Mauritz  Stiller. 


Bringing  Up  Father 

Jiggsian  Skit  is  Fair 
(Reviewed  by  Raymond  Ganly) 

THE  Jiggs,  the  George  McManus  cartoon 
family,  take  their  comic  strip  troubles 
into  a  comedy  typically  slapstick  and 
rough  and  tumble.  The  resultant  comedy 
which  emerges  from  this  transplanting  of 
the  Jiggs-Maggie  feud  is  of  a  sort  which 
average  fans  will  find  entertaining.  It  can 
be  said,  however,  that  there  are  many  two- 
reelers  which  have  ever  so  more  of  comedy 
than  this  conglomeration  of  humor  and  fun 
which  often  misses  fire,  sputters  and  dies. 

There  are  veteran  comics  in  the  cast, 
such  old-timers  as  Marie  Dressier,  Polly 
Moran  and  Farrell  Macdonald,  and  then 
there  are  the  titles  of  Ralph  Spenee.  But 
even  these  names  which  denote  ability  in 
fun-making  cannot  spruce  up  the  story, 
which  wanders  along  and  at  times  seems 
lost.  In  the  role  of  the  comic  Irishman, 
•Ji^gs,  Macdonald  does  the  best  that  can  be 
done  with  such  a  character.  But  the  best 
performance  is  given  by  Marie  Dressier, 
who  has  a  style  of  comedy  all  her  own  and 
an  appreciative  one  at  that. 

It  is  not  necessary  to  recount  the  story. 
Suffice  it  to  say  that  Maggie  and  her  rolling 
pin  are  kept  busy  socking  Jiggs,  that  Jiggs 
steals  from  the  house  every  now  and  then 
to  carouse  with  his  friend,  Dinty  Moore. 
Maggie  tries  to  buck  society,  and  the  social 
aspirations  of  his  wife  are  a  cause  of  grief 


to  the  patient  Jiggs.  There  is  a  happy 
ending. 

Drawing  Power:  Everyone  doesn't  read 
the  McManus  cartoon,  but  there  are  enough 
who  do  to  make  the  title  strong  in  pulling 
power.  The  comedy  is  best  suited  for 
neighborhood  houses,  where  it  will  best  be 
appreciated.  Exploitation  Angles:  See  the 
press  book. 

THEME:  Jiggs  and  Maggie  are  con- 
tinually warring  as  man  and  wife.  Maggie 
has  social  ambitions  for  her  daughter  and 
she  regards  Jiggs  as  an  impediment  to  these 
ambitions.  That  his  wife  and  girl  might 
enjoy  their  fling  at  society,  Jiggs  buys  a 
luxurious  mansion  where  they  can  stage 
their  balls  and  parties.  Left  out  in  the 
cold  at  these  affairs  and  ignored  by  his 
wife,  Jiggs  makes  believe  that  he  has  com- 
mitted suicide.  Maggie  becomes  repentent 
when  she  sees  what  is  supposed  to  be  the 
body  of  her  spouse  and  shows  genuine  sor- 
row. Jiggs  shows  that  he  is  alive  and  they 
are  again  the  happy  couple. 

Produced  and  distributed  by  Metro- 
Goldwyn-Mayer.  Released,  March  17,  1928. 
Length,  b\.'J44  feet.  The  Cast:  Farrell 
Macdonald,  Polly  Moran,  Marie  Dressier, 
Jules  Cowles,  Gertrude  Olmsted,  Grant 
Withers,  Andres  de  Segurola,  Rose  Dione, 
David  Mir,  Tenen  Holtz.  Story  by  George 
McManus.  Continuity  by  Frances  Marion. 
Titles  by  Ralph  Spence.  Director,  Jack 
Conway. 


His  Tiger  Lady 

Fair  Enough  to  Please  Them 
(Reviewed  by  Laurence  Reid) 

A  NOTHER  sophisticated  farce-comedy 
**•  bobs  up  here  to  furnish  Adolphe  Men- 
jou  with  more  opportunities  to  raise  his 
eyebrows  and  assume  that  quizzical  ex- 
pression. As  pieces  go  it  is  a  good  bet, 
though  not  so  rich  in  mirth  and  satire  as 
some  earlier  Menjous. 

This  one  is  thoroughly  matured  and  car- 
ries on  well  for  half  its  length,  releasing 
many  quiet  chuckles  in  its  journey  around 
the  spool  and  across  the  screen. 

It  details  how  a  humble  super,  a  chap 
who  impersonates  a  Hindu  dignitary,  falls 
in  love  with  a  duchess  seated  in  a  stage 
box.  To  win  her  he  keeps  to  his  disguise 
and  accompanies  her  home  from  a 
restaurant  and  pulls  a  fast  line,  which  in 
the  end  nets  him  what  he's  after. 

It's  nicely  mounted  and  doesn't  go  silly 
very  often.  Evelyn  Brent  is  the  heroine 
and  is  just  serious  enough  to  make  Menjou 
score  his  points. 

Drawing  Power:  Menjou 's  popularity. 
Should  go  well  in  all  types  of  houses,  but 
preferably  high-class  ones.  Exploitation 
Angles:  Tell  of  Menjou 's  masquerading  as 
a  Hindu  high  official.  Feature  Evelyn 
Brent.    Bill  as  comedy. 

THEME:  Farce-comedy. 

Produced  and  distributed  by  Paramount. 
Length,  -ix  reels.  Released,  May,  L928. 
The  Cast:  Adolphe  Menjou,  Evelyn  Brent, 
Rose  Dione,  Emil  Chautard,  Mario  Carillo, 
Leonardo  de  Vesa,  Jules  Ranoourt.  Di- 
rector, II. 4iart  Henley. 


Man,  Woman  and  Sin 

An  Unusually  Good  Picture 

(Reviewed  by  Raymond  Ganly) 
V/fnXTA  HELL,  who  wrote  and  directed 
^"■1  this  story,  has  given  the  screen  some 
worthwhile  and  commendable  films,  but  in 
this  effort  he  outdoes  himself.  This  is 
probably  his  best  film.  Also  it  is  one  of 
the  best  films  that  has  appeared  in  a  long 
time. 

The  story  is  of  the  serious  and  dramatic 
type.  Hokum  does  not  emerge  in  its 
scenes,  rather  there  are  grim  reality  and 
disillusionment. 

A  different  type  of  hero  is  also  seen. 
Th  s  boy,  working  on  a  newspaper,  falls  in 
love  with  the  society  editor.  Love  is  blind 
in  his  case  for  he  envisions  her  as  an  angel. 
When  he  discovers  she  is  the  mistress  of 
the  owner  of  tho  paper  he  kills  the  man 
and  is  sentenced  to  death,  not  even  at- 
tempting to  defend  himself  in  court.  A 
happy  ending  is  effected  when  the  mother 
of  the  boy  begs  the  girl,  who  witnessed 
the  murder,  to  confess.  She  tells  the  judge 
the  true  facts  of  the  case. 

A  slight  telling  of  the  plot  does  not  even 
hint  at  the  many  dramatic  and  emotional 
scenes.  One,  in  particular,  is  particularly 
good :  the  girl  is  face  to  face  with  the  boy 
and  the  other  man.  To  dismiss  the  boy, 
she  laughs  and  jeers  at  him  and  tries  to 
express  how  little  she  values  his  adoration. 
The  finished  and  perfect  bit  of  acting 
Jeanne  Eagels  turns  in  at  this  moment  is 
wonderful.  Only  a  superb  actress  could 
tell  with  her  face  that  tumult  going  on  in- 
side the  girl,  her  anxiety  and  love  for  the 
boy  struggling  to  gain  over  the  other  side 
of  her  nature. 

The  picture  has  a  sincere  and  logically 
knit  story,  it  carries  a  splendid  per- 
formance from  Miss  Eagels,  an  effective 
mother  study  from  Gladys  Brockwell,  and 
a  good  portrayal  of  the  disillusioned  hero 
from  Jack  Gilbert;  sincere  and  beautiful 
production  from  Monta  Bell. 

Drawing  Power:  An  unusually  good  pic- 
ture to  which  Gilbert  will  draw  the  pat- 
ronage because  of  his  popularity.  Exploi- 
tation Angels:  Feature  Gilbert  and  Miss 
Eagels,  who  is  the  stage's  famous  "Sadie 
Thompson."  Remind  the  fans  of  Bell's 
other  successes,  "Torrent"  and  "The 
Snob." 

THEME:  A  young  man.  always  close  to 
his  mother,  gets  a  job  on  a  newspaper  and 
becomes  infatuated  with  the  editor  of  the 
society  columns.  He  does  not  believe  the 
tales  he  hears  of  her  real  association  with 
the  owner  of  the  paper,  but  on  learning 
the  truth  he  kills  the  man  and  is  sent  to 
trial.  He  is  saved  from  execution  only  by 
the  confession  of  the  girl. 

Produced  and  distributed  by  Metro- 
Goldwyn-Mayer.  Released,  Nov.  19,  192S. 
Length,  (>,2S0  feet.  The  Cast:  John  Gil- 
bert, .Jeanne  Eagels,  Gladys  Brockwell, 
Marc  McDennott,  Philip  Anderson,  Ilayden 
Stevenson,  Charles  K.  French  and  AiK-en 
Manning.  Story  by  Monta  Hell.  Adapta- 
tion by  A.  D.  G.  Miller.  Titles  by  John 
Colton.    Director.  Monta  Hell. 


1906 


Motion    Picture  News 


Laugh,  Clown,  Laugh 

Chaney  Needs  Them  Stronger 
(Reviewed  by  Laurence  Reid) 

TRYING  to  find  something  different  for 
Lon  Chaney  is  proving  to  be  quite  a 
task.  He's  registered  such  cameo  charac- 
terizations in  the  past  that  it  doesn't  seem 
possible  that  anything  could  be  left  for  him 
to  enact.  Legless  and  armless  wonders 
have  appeared  and  disappeared.  What  to 
do?  What  to  do?  So  they've  given  him 
the  hoary  idea  of  the  clown  who  must  laugh 
though  his  heart  is  breaking. 

Such  a  plot  naturally  reeks  with  senti- 
ment, but  in  the  present  instance  it  doesn't 
ring  very  sincerely,  principally  because  it 
is  difficult  to  imagine  the  clown  mooning 
all  over  the  place  for  a  girl  who's  scarcely 
out  of  childhood.  She  has  a  terrific  hold 
not  only  on  him  but  also  on  a  younger  and 
more  attractive  rival.  When  she  declares 
to  the  clown,  who  has  reared  her,  that  she 
loves  him  ho  believes  she  is  talking  against 
her  heart.  So  he  performs  the  supreme 
sacrifice  and  effaces  himself  from  life  and 
the  picture. 

There's  not  much  to  it,  and  it  drifts  with 
heart  appeal  that  fails  to  stir  a  tear.  So 
it's  purely  a  case  of  being  miscast  and 
harping  too  much  on  a  tragic  note.  Nils 
Asther,  as  the  youth,  is  not  able  to  act 
other  than  artificial. 

Drawing  Power:  Chaney 's  name.  Suit- 
able for  average  houses   and  first  runs. 

Exploitation  Angles:  Feature  Chaney  in 
clown  role.  Play  up  title  and  fact  that 
original  play  featured  Lionel  Barrymore. 

THEME:  Drama  of  clown  who  sacri- 
fices himself  that  younger  man  may  win  his 
ward. 

Produced  and  distributed  by  Metro- 
Goldwyn-Mayer.  Length,  seven  reels.  Re- 
leased," May,  1928.  The  Cast:  Lon  Chaney, 
Nils  Asther,  Loretta  Young,  Cissy  Fitz- 
gerald, Bernard  Siegel.  Director,  Herbert 
Brenon. 


Lady  Be  Good 

Still  Carries  Some  Kicks 
(Reviewed  by  Laurence  Reid) 

WHAT  was  once  a  corking  good  musi- 
cal comedy  has  been  whipped  into 
a  more  or  less  satisfying  film,  though  not 
as  spontaneous  as  the  original.  Since  it 
presents  a  slice  of  stage  life  (the  small 
town  vaudeville  type)  it  will  be  away  ahead 
of  "Broadway,"  "Excess  Baggage,"  and 
"Burlesque,"  but  this  isn't  saying  that  it 
will  put  them  in  the  shade.  On  the  con- 
trary it  is  only  fair  as  a  funmaker. 

Still  it  has  its  possibilities.  And  these 
are  realized  by  the  director  and  the  prin- 
cipal players,  Jack  Mulhall  and  Dorothy 
Mackaill. 

It  is  Mulhall  who  plays  the  part  of  ten, 
twent',  thirt'  magician,  and  Miss  Mackaill 
is  his  "assistant" — the  girl  who,  through 
the  jmagie  words,  presto-chango,  is  pro- 
duced from  the  cabinet.  The  act  doesn't 
do  well,  so  after  a  spell  of  forced  idleness 
they  quarrel,  with  the  result  that  the  girl 
joins  a  rival's  act  as  a  dancer. 
"It  is  a  "give  and  take"  affair  until  a  rec- 
onciliation is  effected.  The  piece  is  easy  to 
spot,  but  it  has  its  moments.  It  will  do  as 
an  everyday  type  of  attraction.  The  play- 
ers are  well  chosen  for  the  leads,  the  princi- 
pals fitting  right  into  the  scheme  of  things 
and  delivering  the  goods. 

Drawing  Power:     0.  K.   for  average 


houses  or  first  runs  if  program  is  balanced. 

Exploitation  Angles:  Tease  that  title 
and  bill  as  clever  picture  of  vaudevillians. 

THEME:  Comedy  drama  of  vaudeville 
troupers  who  have  misunderstanding,  hut 
who  are  reconciled. 

Produced  and  distributed  by  First  Na- 
tional. Length,  six  reels.  Released,  May, 
1928.  The  Cast:  Jack  Mulhall,  Dorothy 
Mackaill,  Dot  Farley,  John  Miljan,  James 
Finlayson,  Aggie  Herring,  Jay  Eaton,  Eddie 
Clayton,  Yola  d'Avril.  Director,  Richard 
Wallace. 


Hollywood 

(Continued  from  page  1898) 


ceived  by  Edward  J.  Montague,  scenario- 
editor-in-chief  for  Universal.  A  lengthy 
conglomeration  of  meaningless  words  on 
about  twenty  sheets  of  paper  was  submit- 
ted to  the  genial  executive  by  an  inmate  of 
an  eastern  insane  asylum,  enclosing  author- 
ization for  the  free  use  of  his  story,  as  a 
' '  drammer. ' ' 

Paramount  Re-Signs  Brian 

Mary  Brian  is  to  remain  with  Para- 
mount as  a  featured  player.  The  popular 
young  actress  has  just  signed  a  new  con- 
tract. 

The  outstanding  directorial  plum  plucked 
recently,  has  been  handed  Roy  Del  Ruth, 
by  Warner  Brothers.  The  popular  director 
will  direct  "The  Terror,"  an  adaptation 
of  the  stage  success  which  will  be  produced 
to  synchronize  with  Vitaphone,  throughout. 

L.  M.  Goodstadt  Dies 

The  film  colony  suffered  a  severe  shock 
when  word  was  received  of  the  passing  of 
Leo  M.  Goodstadt,  whose  death  occurred 
on  Wednesday,  May  23. 

During  the  past  several  years  Mr. 
Goodstadt  has  acted  in  the  capacity  of  an 
executive  at  the  DeMille  Studios,  and  pre- 
viously served  as  casting  director  for  Fam- 
ous-Players-Lasky  over  a  period  of  several 
years. 

He  was  born  in  Richmond,  Va.,  50  years 
ago.  He  entered  the  theatrical  profession 
at  an  early  age  and  eventually  came  to 
California. 

Mary  Duncan  in  "Talkies" 

Mary  Duncan  will  not  rush  off  to  Eu- 
rope upon  completion  of  her  work  in  "The 
Four  Devils,"  for  the  reason  that  she  has 
been  selected  to  play  in  a  Movietone  pro- 
duction which  is  scheduled  for  showing  at 
the  convention  of  the  Fox  sales  forces  to 
be  held  in  New  York  beginning  on  May  23. 

Reconstructing  Fox  Lot 

Extensive  improvements  are  being  made 
around  the  Fox  lot.  One  of  the  oldest 
buildings,  formerly  occupied  as  a  labora- 
tory and  now  occupied  .by  the  publicity 
forces,  is  being  torn  down  to  make  way 
for  a  modern  laboratory.  The  publicity 
department  is  being  moved  to  a  new  build- 
ing erected  on  the  western  side  of  Western 
avenue,  which  will  also  house  the  writers, 
directors  and  supervisors.  In  addition, 
Fox  will  build  two  new  cutting  rooms  and 
two  more  projection  rooms.    The  improve- 


ments will  cost  in  the  neighborhood  of 
$100,000. 

The  Alcazar  Robbed 

Two  bandits  held  up  the  Alcazar  theatre, 
on  Baker  avenue,  last  Tuesday  night  and 
escaped  with  $500  from  the  box  office. 
They  escaped  in  a  small  roadster.  Both 
were  described  as  youths  about  20  years 
of  age. 

New  Use  for  Films 

A  novel  use  for  the  motion  picture 
camera  has  been  found  by  Rev.  Dr.  Frank 
Dyer,  of  the  Wilshire  Boulevard  Congre- 
gational church.  To  save  the  church,  which 
has  a  $50,000  mortgage  against  it,  Dr. 
Dyer  had  his  own  news  reel  made  of  those 
who  contributed  toward  the  amount,  at  the 
conclusion  of  his  services  last  Sunday. 

No  Roving  Menagerie 

Following  several  complaints,  August 
Mascotti  was  refused  permission  to  keep 
skunks,  buzzards,  opposums  and  other  ani- 
mals and  birds  within  the  city  limits  of 
Hollywood.  Mascotti  stated  the  animals 
were  harmless  and  were  allowed  the  free- 
dom of  the  streets  and  studios  without 
leash  and  that  there  had  never  been  any 
trouble.  The  police  department  decided, 
however,  they  were  not  the  kind  of  pets 
which  should  be  allowed  to  roam  at  large 
within  the  city  limits. 

Hoot's  Leading  Lady 

Blanche  Mehaffey  is  playing  opposite 
Hoot  Gibson  again.  This  time  in  "Silks 
and  Saddles,"  under  direction  of  Henry 
McRae. 

Cast  as  Gold-Digger 

In  the  Pathe-DeMille  production, 
"Power,"  the  role  of  a  city  gold-digger  is 
being  depicted  by  Jacqueline  Logan. 

Geraghty  with  F.  N. 

First  National  Pictures  Corporation  has 
signed  Tom  J.  Geraghty  to  a  long-term 
contract  to  write  originals,  scenarios  and 
titles  at  the  Burbank  Studios. 

Mae  Murray's  Next 

Alan  Crosland  and  Mae  Murray  are 
holding  conferences  on  "The  Guns  of 
Gault, "  a  Denison  Clift  story,  which  indi- 
cates that  Crosland  will  direct  Miss  Mur- 
ray in  her  first  effort  under  her  own  pro- 
duction banner.  There  is  a  rumor  that 
some  mechanical  device  for  synchronizing 
music  during  the  making  of  the  picture  will 
be  used.  Inasmuch  as  Crosland  has  made 
two  Vitaphone  productions  for  Warner 
Brothers,  the  rumor  appears  rather  well 
founded. 

Jetta  Goudal  Sues 

Depositions  are  to  be  taken  in  London, 
England,  in  connection  with  the  suit 
brought  by  Jetta  Goudal,  film  star,  against 
the  Cecil  DeMille  Pictures  Corp.  for 
$42,250  for  alleged  breach  of  contract. 
Important  testimony  is  necessary  from  W. 
C.  Crothers,  formerly  connected  with  the 
DeMille  studios,  but  who  is  now  in  Eng- 
land. Crothers  will  be  asked  relative  to 
conversations  he  might  have  overheard 
which  will  throw  light  on  the  interest  Miss 
Goudal  took  in  her  work. 


J  it  ii  e    2,    1  9  2  S 

My  Home  Town 

Ordinary  Ih'arl  Drama 

(Reviewed  by  Raymond  Ganly) 

Tills  Trem  Carr  production  is  a  senti- 
mental yarn  of  :i  lady  crook  and  the 
love  she  bears  for  ii  small  town  boy.  It 
strikes  about  the  average  notch  of  enter- 
tainment. 

The  old  till"  of  misunderstandings  which 
the  heroine  wilfully  places  between  her  and 
the  boy,  so  that  lie  will  go  away  tliinkin«- 
she  doesn't  care  for  him  any  more  is  told 
once  again.  Of  course,  [he.  girl  loves  the 
boy  hut  is  willing-  to  sacrifice  her  love  for 
his  own  welfare.  Plenty  of  efforts  are 
made  in  its  tearful  scenes  to  tug  at  the 
heart  strings. 

Gladys  Brockwell,  who  in  emotional  abil- 
ity is  a  first-rate  actress,  seems  here  very 
subdued.  Xot  vibrant  as  the  heroine,  she 
does,  however,  make  the  roH  one  which  is 
kind  of  tame,  plausible.  Gaston  Glass,  as 
the  boy,  gives  a  fair  portraval  of  the  hero. 
William  Quinn  is  the  nasty  heavy. 

This  attraction  will  best  go  over  in  the- 
atres when'  a  change  of  features  daily  is 
the  rule.  Xot  suitable  for  presentations, 
Strictly,  in  first  run  houses,  its  best  medium 
seems  to  lw.  the  neighborhood  trade. 

Drawing  Power;  For  th  avpraere  film 
house.  Exploitation  Angles:  Pill  the  star, 
mentioning  her  great  work  in  "Seventh 
Heaven"  and  other  recent  pictures.  The 
title  of  the  film  is  also  the  title  of  an  old 
son?.    Arrange  a  tie-up  with  a  music  store. 

THEME:  After  a  tilt  with  the  traffic 
cops,  during  which  he  accidentlv  caused  the 
death  of  an  officer,  a  small  town  worker  is 
imprisoned.  While  in  the  jail  two  hoboes 
get  him  in  conversation,  and,  learning  his 
mother  is  wealthy,  thev  help  him  to  escape 
the  prison  and  send  him  on  to  their  New 
York  rendezvous.  At  the  hoboes'  home  in 
the  city,  the  boy  meets  the  sister  of  one  of 
them  and  falls  in  love  with  her.  The  ho- 
boes, reallv  crooks,  arrive  at  the  house  and 
forge  letters  asking  the  boy's  mother  for 
financial  aid.  Learning  their  duplicity  the 
boy  leaves  them.  But  later  he  finds  that 
the  woman  had  no  part  in  the  deception. 
So  they  meet  again  and  later  wed. 

Produced  and  distributed  by  Rayart.  Re- 
leased, March,  l!fJS.  Length.  .">,'(>l)S  feet. 
The  Cast:  Gladys  Brockwell,  Gaston  Glass, 
Violet  LaPlante,  Carl  Stockdale,  Henry 
Sol  ley,  Win.  Quinn,  Ruth  Cherington, 
Frank  (  lark.  Story  by  Arthur  Hoerl.  Di- 
rector, Scott  Pembroke. 


The  Sporting  Age 

A  fair  Celluloid  Drama 
(Reviewed  bj  Raymond  Ganly) 
ARMAND  ELALIZ,  the  actor,  has  w.it- 
**  ten  several  -lories  Epr  the  screen.  The 
theme  of  his  tale  here  is  the  love  of  a 
middle-agd  woman  for  a  youth.  Directed 
by  Krle  C.  Kenton,  the  story  makes  a  fairly 
interesting  picture.  Belle  Bennett  is  the 
starring  player.  In  other  roles  are  Holmes 
Herbert,  Carroll  Nye  and  Josephine  Borio. 

Miss  Bennett  and  Herbert  give  a  good 
account  of  themselves  in  their  respective 
roles  of  man  and  wife.  Herbert  is  a  sports- 
man and  because  he  is  not  demonstrative 
his  wife  think-  he  is  more  interested  in 
his  stable  of  race  horses  than  he  is  in  her. 
Concluding  that  he  has  lost  interest  in  her, 
she  proceeds  to  fall  in  love  with  the  young 
secretary  of  her  husband.  Their  love  af- 
fair develop-  unhindered  by  the  husband, 
who   has   been   temporarily    blinded    in  a 


train  wreck.  Gradually  the  man  regains 
his  sight  and,  unknown  to  the  wife,  wit- 
nesses her  efforts  lo  capture  romance. 

He  believes  in  working  out  his  difficulty 
in  a  sporting  maun  r.  He  brings  on  the 
scene  a  young  girl  with  whom  he  hopes  to 
attract  the  youth  away  from  his  wife.  The 
scheme  works  and  the  wife  is  made  aware 
that  she  has  passed  th'  age  for  love  af- 
fairs. The  husband,  realizing  he  has  not 
been  paying  enough  attention  to  his  wife, 
reveals  the  fact  that  he  has  sen  all  and 
that  he  will  try  to  make  amends  for  his 
indifferent  attitude  toward  her. 

Drawing  Power:  .\  lair  attraction  and 
best  suited  for  second  run  and  neighbor- 
hood houses.  Exploitation  Angles:  Place 
emphasis  on  .Miss  Bennett.  Horse  racing 
has  something  to  do  with  the  picture,  there- 
fore you  can  use  a  sporting  display. 

THEME:  Heart  drama  of  a  married 
woman's  search  for  love..  Her  husband 
temporarily  blinded,  she  carries  on  a  love 
affair  with  the  young  secretary  to  her  hus- 
band. After  a  while  the  husband  regains 
his  sight  and  becomes  aware  of  the  in- 
timacy. He  arranges  to  have  his  young 
niece  visit  at  the  house  with  the  idea  in 
mind  of  having  her  act  as  a  counter-attrac- 
tion to  the  young  man.  The  plan  works, 
the  girl  and  boy  marry  and  the  wife  returns 
much  wiser  to  her  husband. 

Produced  and  distributed  by  Columbia. 
Released,  .March  2,  192S.  Length,  5,407 
feet.  The  cast:  Belle  Bennett,  Holmes 
Herbert,  Carroll  Nye,  Josephine  Borio,  Ed- 
ward Davis.  Story  by  Armand  Kaliz. 
Adaptation  by  Elmer  Harris.  Continuity 
by  Peter  Milne.  Cameraman,  Kay  June. 
Director,  Erie  C.  Kenton. 


The  Wagon  Show 

A  Lively  Western 

CRf  •  Vvi e:I  hv  Raymond  Ganlj  ) 

PRODUCER  CHARLES  R.  ROGERS 
has  come  across  with  the  goods  with 
this  western  starring  Ken  Maynard.  It  is 
a  winning  film  which  should  easily  come  up 
to  all  the  requirements  an  exhibitor  places 
for  t ho  western  dramas  which  flicker  on  his 
screen. 

Fans  generally  want  lively  action  and  a 
peppy  story  in  their  westerns.  "With  this 
one  they  will  undoubtedly  be  pleased,  as 
Maynard  supplies  enough  action  to  satisfy 
the  most  rabid,  and  the  story  incorporates 
a  good  line  of  events  which  have  a  snap 
and  twist  to  them.  Maynard  and  his 
horse,  Tar/an,  have  a  number  of  action 
shots  all  to  themselves.  One  of  the  best 
scenes  in  westerns  today  is  to  see  Maynard 
go  underneath  his  mount's  neck  while  Tar- 
zan  is  galloping  down  the  stretch. 

In  the  story,  which  tells  of  two  rival 
circuses  which  try  to  operate  in  the  same 
territory,  it  develops  that  one  of  the  cir- 
cus owners  is  endeavoring  to  undermine 
his  rival's  business  by  unscrupulous  meth- 
ods. Maynard  happens  to  be  guiding  the 
show  of  the  honest  circus  owner  across  the 
territory.  When  the  enemy  circus  owner's 
plans  begin  to  work  he  lends  a  band. 

Drawing  Power:  Up  to  the  usual  May- 
nard standard,  which  means  it's  okay. 
Exploitation  Angles:  See  the  press  book 
for  ideas  to  use. 

THEME :  Cowboy  working  with  a  circus 
jumps  into  the  fray  going  on  between  his 
tent  show  and  that  of  another  trying  to 
force  it  out.  The  other  circus  tries  foul 
means  to  drive  its  rival  out  of  business,  but 
the  cowboy  lends  a  hand  when  his  circus 


1907 

needs  it  most.  The  star  rider  leaves  the 
show  flat  to  go  over  to  the  other  circus, 
but  the  cowboy  takes  his  place  and  suc- 
ceeds handsomely.  When  the  rival  circus 
steals  several  of  the  wagons  and  the  show 
is  being  held  up  for  lack  of  equipment,  the 
cowboy  ventures  over  to  the  rival  camp 
and  after  a  hard  race  gets  the  missing 
wagons  back  to  the  circus  site  in  time  to 
satisfy  the  impatient  audience. 

Produced  by  ('has.  R.  Rogers.  Dis- 
tributed by  First  National.  Released,  Feb- 
ruary 1!),  1928.  Length,  .">  reels.  The  Cast: 
Ken  Maynard,  .Marion  Douglas,  .Maurice 
Costello,  Fred  Ma  bit  est  a,  Geo.  Davis,  May 
Boley,  Paul  Weigell,  Henry  Roquemore. 
Story  by  Marion  Douglas.  Director,  Harry 
J.  Brown. 


The  Branded  Man 

Good  liox  Office 
(Reviewed  by  Raymond  Ganly) 

ABETTER  production  than  the  average 
independently  produced  picture  can 
lay  claim  to,  an  excellent  story  and  some 
good  playing  from  the  cast  all  contribute 
to  make  this  opus  okay  at  the  box  office. 
The  story  and  acting  alone  place  it  far 
above  the  cut  and  dried  film  drama. 

Charles  Delaney  and  June  Marlowe  are 
the  leads  and  Erin  La  Bissoniere  is  the 
feminine  heavy.  A  product  of  Tod  Rob- 
bins'  pen,  the  story  concerns  a  young 
student,  who  suddenly  slides  into  wealth 
following  the  death  of  a  relative.  Caught 
into  the  marriage  net  by  a  tenement  girl, 
and  plunged  into  sorrow  when  he  finds  her 
carrying  on  an  intrigue  with  another  man, 
he  departs  from  her  life  and  the  life  of  his 
friends  and  through  an  accidental  circum- 
stance is  thought  by  them  to  be  dead.  But 
having  slipped  on  the  downgrade  to  degra- 
dation, he  is  fast  coining  up  again  as  a 
young  prize  fighter.  On  the  night  of  his 
greatest  ring  combat  in  which  he  wins  over 
the  champion  he  is  recognized  by  a  friend 
by  a  scar  on  bis  arm  and  he  again  conies 
back  into  the  circle  which  he  so  abruptly 
left  to  find  happiness  with  a  girl  who  had 
always  lik-d  him  but  who.  seemingly,  he 
had  never  been  interested  in. 

The  story  has  been  clearly  wrought.  A 
smooth  continuity  and  a  strong  line  of  ten- 
sion, it  runs  unhesitatingly  along  with  the 
more  than  passable  performances  of  the 
players  giving  it  the  semblance  of  reality 
every  good  picture  needs. 

Drawing  Power:  A  good  picture  which 
should  find  a  just  response.  Exploitation 
Angles:  Mention  tact  that  author  also 
wrote  "The  Unholy  Three."  Play  up  the 
prize-fighting  angle.  Feature  Delaney  as 
a  rising  young  player. 

THEME:  Betrayed  by  his  wife,  young 
husband  departs  from  her  life  and  the  lives 
of  his  friends,  all  thinking  him  dead.  Be- 
coming a  hobo,  he  falls  in  with  a  prize-light 
manager  and  fights  his  way  up  to  the  cham- 
pionship. Recognized  by  a  friend,  he  again 
meets  a  former  acquaintance  who  had  al- 
ways loved  him  and  falls  in  love  with  her. 
He  is  free  to  marry  her  when  his  wife,  still 
carrying  on  her  philanderings.  is  killed  by 
a  jealous  lover. 

Produced  and  distributed  by  Rayart. 
Length,  6,089  feet.  The  Cast:  Charles 
Delaney,  June  Marlowe.  Cordon  Griffith, 
George    Wiley.    Andy    Clyde.    Erin  LaBis- 

soniere,  Lucy  Beaumont.  Henry  Roque- 
more. Story  by  Tod  Robbins.  Adaptation 
by  Arthur  Hoerl.  Director.  Scott  Pem- 
broke. 


1008 


Motion    Picture    N  e  w  s 


"Reel  Life" 
(Univei-sal — Two  Reels) 
(Reviewed  by  George  J.  Reddyt 

ANOTHER  offering  of  Universal's  "Keep- 
ing Up  With  The  Janeses"  series ;  nothing 
in  the  way  of  hilarious  comedy  may  be  found 
in  this  number.  The  usual  domestic  trials  and 
tribulations  of  Pa  and  Ma  McGinis  are  once 
again  pictured,  furnishing  what  the  writer  be- 
lieves, enough  laughs  of  a  more  or  less  slapstick- 
nature  to  satisfy  audiences  not  too  critical. 

Pa  McGinis  causes  a  general  disturbance 
when  forced  by  the  domineering  Ma  to  dress 
up  for  the  stylish  Jones'  house  party.  How- 
ever, Ma  is  more  than  satisfied  with  the  sensa- 
tion that  she  and  Pa  create  on  their  arrival  at 
the  affair,  not  knowing  that  it  is  a  stray  balloon 
holding  her  skirt  above  her  head  and  drawing 
the  attention.  Moving  pictures  of  the  guests 
are  made  by  a  cameraman,  who  is  a  "practical 
joker,"  and  later  thrown  on  the  screen.  They 
prove  very  disconcerting  to  Ma,  when  Pa  is 
shown  in  active  flirtation  with  one  of  the  beau- 
tiful guests  in  the  garden.  Ma  puts  the  show- 
out  of  business  and  gives  Pa  a  sound  drubbing 


"Holy  Mackeral" 
(Paramount — Two  Reels) 
( Reviewed  by  Raymond  Ganly) 

JIMMIE  ADAMS  works  industriously  as  the 
starring  player  of  this  Christie  comedy  for 
Paramount  release.  There  is  not  what  you 
would  call  a  whale  of  fun  in  its  scenes  and  prob- 
ably it  can  all  be  summarized  as  just  about  fair 
comedy  potion.  Harold  Beaudine  directed 
Adams. 

Jimmie  is  told  his  uncle  is  sending  him  a  few 
gifts  and  as  the  uncle  is  extremely  wealthy  he 
does  not  put  up  a  kick  when  an  elephant  and 
a  few  trained  seals  arrive  at  the  house.  Most 
of  the  fun  contributed  by  Adams  consists  in 
his  efforts  to  hoodwink  his  landlord  that  there 
are  no  animals  about  the  place.  To  do  this  he 
must  carry  on  like  a  nut  and  his  antics  may 
succeed  in  getting  a  few  laughs  loosed.  A 
fairly  amusing  comedy. 


"Felix  the  Cat  in  Arabiantics" 
(Educational — One  Reel) 

AN  atmosphere  of  the  Arabian  Nights 
cloaks  this  new  cartoon  creation  from  the 
Pat  Sullivan  Studios.  In  it  Felix,  as  usual,  is 
an  entertaining  performer.  The  gags  and  story 
with  which  the  cat  has  been  provided  make, 
along  with  his  inimitable  pantomime,  a  good 
cartoon  to  enliven  any  program  in  need  of  the 
light,  fantastic  touch. 

Felix  buys  a  rug  on  which  he  intends  to  get 
a  nap,  but  he  does  not  know  that  he  has  been 
lucky  enough  to  buy  a  flying  carpet.  He  goes 
to  Arabia,  via  the  carpet,  and  trades  the  rug 
for  a  bag  of  jewels.  They  are  stolen  by  a 
thief,  who  has  as  confederates  an  army  of  wily 
mice.  Felix  has  to  put  up  a  stout  defense  and 
offense  to  reclaim  and  keep  his  jewels. — RAY- 
MOND GANLY. 


"The  Gloom  Chaser" 
(Educational — Two  Reels) 
{Reviewed  by  Raymond  Ganly) 

ANEW  "Big  Boy"  number  that  is  a  top- 
notcher  as  a  comedy.  The  team  of 
Charles  Lamont  and  the  boy  star  is  again  re- 
sponsible for  an  entertaining  subject.  One  of 
the  best  comedies  of  the  "Big  Boy"  series. 

Little  Lorraine  Rivero,  Monty  Collins,  Wal- 
lace Lupino  and  Eva  Thatcher  support  the  lit- 
tle boy,  who  more  than  lives  up  to  the  Educa- 
tional motto,  "the  spice  of  the  program." 
Though  he  has  grown  taller,  "Big  Boy"  is  still 
the  likable  little  performer  with  a  talent  for 
acting  far  beyond  his  years.  He  and  little 
Lorraine  have  several  scenes  in  the  new  comedy 
which  are  appealing  as  well  as  funny. 

An  orphan  child,  he  is  adopted  by  a  sniffy 
lady,  who  did  the  kind  act  because  she  did  not 
want  Lorraine,  her  niece,  to  miss  him.  The  fun 
starts  in  earnest  when  the  boy  is  brought  to  his 


future  home.  He  smashes  several  things,  causes 
consternation  among  fussy  lady  guests  of  Lor- 
raine's aunt ;  and  annoys  considerably  Lupino 
and  the  cook. 

"Big  Boy"  has  a  fine  interlude  with  a  baby 
in  the  orphanage.  He  is  cleaning  the  mite  and 
the  manner  in  which  he  does  it  will  go  over  with 
audiences  everywhere.  It  is  generously  laden 
with  good,  wholesome  fun. 


"Her  Haunted  Heritage" 
(Universal — One  Reel) 

BEN  HALL  and  his  comedy  teammates, 
bring  about  many  laughs  in  this  Universal 
one-reeler,  which  has  for  its  setting  a  haunted 
house.  A  story  of  this  type,  carrying  the 
"spook"  atmosphere,  if  not  too  widely  bur- 
lesqued, always  proves  good  comedy  enter- 
tainment, as  in  this  case  where  Director  Doran 
Cox  has  spun  a  web  of  uncanny  situations,  that 
are  all  the  more  humorous  because  of  their 
reality. 

Ben  Hall,  as  Harold  the  cub  reporter  on  the 
Clarion,  learns  that  Annie,  general  handy  girl 
around  the  office  has  fallen  heir  to  some  prop- 
erty. The  newspaper  staff  decide  to  share 
Annie"s  good  fortune,  and  set  out  for  the 
estate,  where,  upon  their  arrival  at  dusk,  they 
learn  the  house  is  haunted.  None  too  happy, 
they  are  forced  to  spend  the  night  there.  It 
is  at  this  point  that  the  fun  of  the  piece  com- 
mences, continuing  at  an  uproarious  pace  to  the 
end. — GEORGE  J.  REDDY. 

"Just  for  Art's  Sake" 
(Educational — One  Reel) 

THERE  is  some  very  interesting  matter  in- 
corporated into  this  Curiosities  release  from 
the  studios  of  Walter  Futter.  Interesting  is 
the  word — interesting  to  the  fan  and  to  any 
concerned  in  the  film  industry.  For  the  film 
deals  with  Hollywood  and  its  environs.  There 
are  sights  to  be  seen  in  the  movie  city,  but  you 
do  not  have  to  travel  there  to  see  them  at  first- 
hand. The  camera  here  brings  before  your  eyes 
some  of  the  eye-catching  stores  and  places  of 
commerce  of  which  Hollywood  boasts  quite  a 
few.  The  proprietors  of  these  shops  have  gone 
in  for  creating  an  elaborate  atmosphere  and 
some  of  their  places  are  a  blending  of  business 
and  art.  Among  the  places  seen  by  the  Curiosi- 
ties camera  are  the  Japanese  Gardens,  the  Brown 
Derby,  the  Jail  Cafe,  a  Spanish  restaurant,  a 
French  bungalow,  a  Turkish  house,  the  Egyptian 
and  Chinese  theatres  of  Sid  Grauman.  These 
are  real  Curiosities.— RAYMOND  GANLY. 


"Limberlegs" 
(Pathe— One  Reel) 

GRANTLAND  RICE'S  newest  "Sport- 
light"  release  is  especially  appropriate  for 
showing  during  the  late  Spring  and  Summer,  as 
it  centers  around  popular  outdoor  sports  of  this 
season.  The  film  presents  a  highly  entertaining 
study,  of  the  important  part  limberness  of  leg- 
muscles  and  sure-footedness  play  in  attaining 
sneed  in  sports,  among  both  man  and  beast. 
Producer  John  L.  Hawkinson,  has  corralled  for 
the  human  demonstration  of  this  fact,  such 
cinder-path  celebreties  as  Ross  Nichols,  Pacific 
Coast  hurdle  champion,  and  John  Lawritizen, 
the  famous  "sprinter."  Speed  kings  of  the 
race-track,  both  horse  and  greyhound,  supply  a 
splendid  animal  exhibition. — GEORGE  J. 
REDDY. 


"Pathe  Review  No.  24" 
(Pathe— One  Reel) 

ISSUE  Number  24  of  Pathe  Review  is  on  a 
par  with  average  release  of  this  educational 
reel  and  presents  as  its  highlights:  "Picturesque 
Devon,''  a  colorful  pictorial  of  views  taken 
along  the  English  Coast  of  Devonshire ;  "Ex- 
terior Decoration,"  a  novelty  offering,  showing 
the  newest  fad  of  female  decoration ;  and  an- 
other installment  of  "Sahara,  The  Mystic,"  a 
weekly  film  record  of  the  adventures  of  Horace 
D.  Ashton,  explorer  in  Africa,  this  time  at  El 
Qued,  the  "City  of  the  Ant  Men."— GEORGE 
J.  REDDY. 


"Newlyweds'  False  Alarm" 
(Universal — Two  Reels) 
(Reviewed  by  George  J.  Reddy) 

THIS  two-reel  Stern  Brothers'  comedy  star- 
ring "Snookums,"  surpasses  any  previous 
effort  of  the  child  comedian  that  the  writer  has 
witnessed.  Director  Francis  Corby,  on  this 
occasion  has  secured  for  the  mischievous 
"Snookums"  a  story  that  lends  itself  admirably 
to  the  type  of  "gags"  and  childish  pranks  the 
youngster  is  able  to  get  over  most  convincingly. 

"Snookums"  attaches  his  affections  to  the 
little  girl  next  door,  and  takes  her  for  a  ride 
in  his  toy  automobile.  Very  much  in  love,  he 
fails  to  notice  a  dozen  or  more  pedestrians  in 
his  path,  whom  he  knocks  sky-high,  bringing 
down  their  wrath  upon  his  father,  who,  of 
course,  is  forced  to  pay  damages.  "Snookums" 
and  his  girl  friend  accompany  their  parents  to 
a  hotel  opening,  and  it  is  here  that  the  kid 
ci  >mic  gets  across  a  goodly  portion  of  the  fun. 
He  locks  the  chef  in  a  refrigerator,  whip-creams 
his  father's  hat,  and  rides  on  a  dish  conveyor, 
to  be  frantically  snatched  off  by  his  despairing 
parent,  who,  in  doing  so,  falls  into  the  washing 
vat.  The  climax  to  the  film  is  an  unusually 
funny  one,  making  this  subject  in  all,  good 
entertainment. 


Production  Progressing  on 
Paramount  Shorts 

"Walls  Have  Ears"  and  "The  Home 
Girl,"  the  second  and  third  of  the  Great 
Actors  and  Authors  series  of  short  sub- 
jects, have  been  completed  and  the  fourth, 
"Prancing  Prune,"  is  now  in  production. 
The  productions  are  being  made  at  the 
Cosmopolitan  studio  in  New  York  City 
under  the  direction  of  Edwin  Lawrence, 
stage  and  screen  director.  They  will  be  re- 
leased through  Paramount. 

In  "Walls  Have  Ears"  are  Madge  Ken- 
nedy, Efrim  Zimbalist,  Hale  Hamilton,  Ro- 
land Young,  Gladys  Hanson,  Louis  John 
Bartels,  William  Kent  and  Ann  Shoe- 
maker. The  story  is  an  original  by  Irvin 
Cobb.  "The  Home  Girl,"  by  Edna  Fer- 
ber,  includes  in  the  cast  Margalo  Gilmore, 
Otto  Kruger,  Sylvia  Fields,  Miriam  Hop- 
kins, Alexander,  Jr.,  and  Vincent  Lopez 
and  orchestra.  The  cast  of  "Prancing 
Prune"  includes  Helen  Hayes,  Ada  May, 
Hal  Skelly,  Jefferson  De  Angeles,  Dallas 
Welford,  Humphrey  Bogart,  Harry  Beres- 
ford,  George  Le  Guerre,  Charles  Eaton, 
Elizabeth  Patterson  and  Josephine  Drake. 


7  New  Pathe  Shorts  for 
June  10  Release 

"Limberlegs,"  a  new  Grantland  Rice 
Sportlight,  Pathe  Review  No.  24,  second 
chapter  of  "The  Yellow  Cameo,"  Topics 
of  the  Day  No.  24,  "Puppy  Love,"  an 
Aesop  cartoon,  and  Pathe  NeAvs  Nos.  50 
and  51  are  the  program  of  short  subjects 
scheduled  for  release  by  Pathe  during  the 
week  of  June  10. 

In  the  Review  issue  are:  "Picturesque 
Devon,"  "Exterior  Decoration,"  "Sahara 
the  Mystic"  and  "City  of  the  Ant  Men." 


A  Correction 

A  review  of  "The  Devil's  Skipper," 
which  apeared  in  last  week's  issue  of  the 
News  credited  First  National  as  being  its 
distributor  and  producer.  This  was  an 
error  as  Tiffany-Stahl  produced  and  is  dis- 
tributing the  picture. 


June   2 ,    19  2  8 


1909 


onal  Newsfrom  Corresponden 


HOWARD  LICHEY,  recently 
in  charge  of  all  exploitation 
for  the  Schine  Circuit,  will  be  Di- 
rector of  Public  Relations  of  the 
New  Empire  theatre  in  Syracuse, 
which  will  shortly  throw  open  its 
doors  to  the  public.  Albert  I'. 
Kaufman,  associated  with  Marc 
Buckland  in  the  direction  of  the 
new  house,  announced  the  appoint- 
ment of  Lichey  last  week. 

An  unsuccessful  attempt  was 
made  on  Friday  morning,  May  25, 
by  two  unidentified  holdup  men  to 
rob  the  Roosevelt  theatre  in  Buf- 
falo, located  at  887  Broadway. 

Xikitas  Dipson,  treasurer  of  Af- 
filiated Theatrical  Utilities  Service, 
which  represents  200  theatres,  left 
last  week  for  Pittsburgh  to  spend 
a  couple  of  weeks  there  with  Henry 
W  ilkinson,  manager  of  the  Penn- 
sylvania territory,  and  to  make  ar- 
rangements for  larger  quarters. 

Michael  Shea,  veteran  theatre  op- 
erator, and  member  of  the  Buffalo 
Lodge  of  Elks,  is  virtually  single- 
handed  raising  most  of  the  funds 
to  finance  the  holding  of  the  state 
Elks  convention  here  in  June.  I  [e 
turned  over  the  Buffalo,  the  most 
pretentious  theatre  in  town,  to  the 
Elks  for  an  elaborate  midnight 
show  on  Tuedsay  night,  May  29, 
and  donated  the  attractions  appear- 
ing at  this  house  and  at  Shea's 
Hippodrome  for  the  performance. 

J.  B.  Butch,  who  recently  dis- 
posed of  the  Elk  theatre  here,  to 
take  a  fling  at  some  other  busi- 
ness, has  taken  the  Elk  over  again 
from  Billy  West. 

Shirley  Kempner.  young  daugh- 
ter of  Marvin  Kampner.  manager 
of  the  Paramount-Famous-Lasky 
exchange  here,  fell  and  fractured 
her  wrist  while  at  play  last  week. 

Manager  Becker,  of  the  Buffalo 
branch  of  the  National  Theatre 
Supply  Co.,  announced  last  week 


Buffalo 


that  the  Strand  theatre,  at  Water- 
town,  managed  by  P.  C.  Yournakis, 
has  ordered  300  chairs,  and  the 
Lyric,  at  Utica,  run  by  V.  Danills, 
has  bought  700  chairs,  through  his 
office.  The  Suburban  theatre  in 
Binghamton,  operated  by  Arthur 
K.  Manney,  has  purchased  two 
Simplex  proejetors  with  Peerless 
reflecting  arc  lamps ;  one  Hertner 
generator,  and  a  Daylite  crystal- 
white  screen.  Mr.  Becker  also  said 
that  his  office  had  supplied  consid- 
erable material  for  equipping  the 
stage  of  the  Dreamland  theatre  at 
Bolivar,  with  drapes  and  scenery. 

R.  C.  Fox,  manager  of  the  ex- 
change here  that  bears  his  name, 
left  last  Tuesday  night  for  New 
York  to  consult  with  producing  or- 
ganization headquarters  there  in  re- 
gard to  pictures  for  next  season. 
John  Bykowski,  his  assistant,  is 
looking  after  things  here  in  Fox's 
absence. 

A.  M.  Atlas,  theatre  operator  of 
Niagara  Palis,  obtained  a  temoo- 
rary  building  permit  from  the  City 
Council  for  the  erection  of  a  play- 
house in  Buffalo  avenue  in  La 
Salle. 

Bobby  Albert,  who  operates  the 
Albert  theatre  at  Lancaster,  re- 
turned last  week  from  New  York 
City  where  he  spent  two  weeks 
transacting  business  and  looking 
over  the  shows  and  other  attrac- 
tions in  the  metropolis. 

Clarence  Ross  of  the  Pathe  ex- 
change here  has  stepped  out  with 
a  new  shiny  motor  car. 

The  management  of  the  Avon- 
dale  theatre  in  North  Tonawanda 


announced  t hat  during  the  months 
of  June,  July  and  August,  the 
house  will  be  operated  only  on 
Saturdays  and  Sundays. 

Abe  Corrin,  of  the  Alcaza  the- 
atre in  Syracuse,  visited  the  War- 
ner exchange  last  week  and  was  not 
as  cheerful  as  usual.  His  son  is  in 
a  sanitarium  at  Saratoga  for  his 
health. 

C.  E.  Almy  of  the  Warner  ex- 
change, recently  appointed  district 
manager  in  charge  of  the  Buffalo, 
Albany  and  Pittsburgh  offices,  was 
out  of  town  all  of  last  week,  visit- 
ing the  Albany  and  Pittsburgh 
branches. 

The  Metro-Goldwyn-Mayer  ex- 
change here  now  has  two  Gott- 
liebs on  the  staff.  Several  weeks 
ago  S.  Gottlieb  came  here  to  take 
over  the  booker's  desk.  Now  B. 
Gottlieb  has  been  added  to  the  sales 
force.  However,  neither  claims  any 
relationship  to  the  other. 

Jack  Berkowitz,  who  operates 
the  First  Graphic  exchanges  here, 
is  commuting  frequently  these  days 
between  Buffalo  and  New  York 
City,  dickering  with  important  in- 
dependent producers  with  a  view 
to  handling  their  next  season's 
products. 

Marion  Gueth.  industrious  secre- 
tary of  the  Buffalo  M.  P.  T.  O., 
was  informed  last  week  that  W. 
Averill  is  no  longer  manager  of 
the  Park  theatre  at  Palmyra,  a  post 
he  had  filled  for  some  time.  The 
name  of  his  successor  was  not 
given. 

Jack  Thompson,  an  old  time  film 
exchange  man  who  once  was  con- 


nected with  Pathc  here,  is  in  a  hos- 
pital in  a  critical  condition.  A 
blood  tnans  fusion  was  resorted  to 
last  week  in  an  effort  to  save  his 
life. 

Jack  Crouse,  Pathe  cashier  here 
eight  years  ago,  is  returning  to  this 
city  to  join  the  United  Artists  sales 
force. 

Byron  Interbitzen,  formerly  with 
the  Pathe  organization  here,  has 
decided  to  resume  his  pleasant 
task  and  henceforth  sell  Pathe's 
product  in  the  Syracuse  territory. 

John  Sitterly  has  taken  unto 
himself  a  new  automobile.  He  re- 
cently left  the  United  Artists  sales 
staff  here. 

Jules  Michaels  is  getting  tired 
of  having  the  safe  of  his  Regent 
theatre  here  blown  by  yeggmen. 
It  happened  last  week  for  the  fifth 
time  in  recent  years.  The  robbers 
got  nothing  because  they  were  un- 
able to  open  the  inner  door  of  the 
safe  after  blowing  the  outer  door 
to  pieces. 

Geo.  H.  Moeser,  Buffalo  branch 
manager,  returned  last  week  from 
the  National  Convention  of  United 
Artists  in  Chicago. 

John  Nolan.  Buffalo  branch  man- 
ager of  the  Fox  Film  Corporation, 
spent  last  week  in  New  York  City 
attending  the  organization's  na- 
tional convention. 

Gotham  Productions,  heretofore 
handled  by  the  R.  C.  Fox  ex- 
changes, opened  their  own  office 
here  last  week  with  Herk  Webster, 
formerly  of  Bond  Photoplay  Cor- 
poration, in  charge.  Webster  has 
leased  office  space  in  the  quarters 
of  the  First  Graphic  exchanges  in 
the  film  building  on  Pearl  street. 
Miss  H.  Samuels,  stenographer  in 
the  R.  C.  Fox  exchanges,  is  re- 
signing her  position  to  join  Mr. 
Webster  in  a  similar  capacity. 


Pittsburgh 


ri^HE  Stanley  Company  has 
*  slashed  admission  prices  in 
several  of  its  Pittsburgh  theatres. 
The  Grand  admission  was  cut  in 
half  for  matinees,  now  being 
twenty-five  cents  in  the  afternoon 
and  fifty  at  night.  Olympic  re- 
duced prices  from  fifty  to  thirty 
cents.  Regent  and  Liberty  from 
fifty  to  forty  cents.  The  Black- 
stone,  back  to  grind  policy,  at 
fifteen  cents.  The  State  has  been 
closed  for  alterations. 

E.  B.  Lee,  Pittsburgh  architect, 
is  preparing  plans  for  a  new  the- 
atre to  be  erected  at  Morgantown. 
W.  Va.,  by  the  Morgantown 
theatre  and  Morgan  Realty  Com- 
panies. The  house  will  be  built  on 
a  lot,  %2y2  by  120  feet.  Seating 
capacity  to  be  1.400. 

The  Harris  Amusement  Com- 
pany will  begin  at  once  the  erection 
of  a  theatre  at  McKeesport,  Pa., 
to  cost  in  the  neighborhood  of 
$750,000.  Seating  capacity  will  be 
2.500  persons.    Present  plans  call 


for  a  straight  picture  policy,  inas- 
much as  the  Harris  Co.  already 
has  a  large  combination  house  in 
this  town. 

Earl  L.  Crabb  is  the  newly- 
appointed  general  manager  of  the 
Stanley  theatres  in  Western  Penn- 
sylvania, succeeding  Mr.  Strakosh, 
who  recently  resigned.  Mr.  Crabb 
has  appointed  A.  S.  Davis  as  man- 
aging director  of  the  Stanley-op- 
erated theatres  here. 

Rowland  Lee  Barton,  for  the 
past  two  years  assistant  manager 
of  the  Cameo,  downtown  Pitts- 
burgh, has  been  appointed  man- 
ager, succeeding  James  Palmer, 
who  returns  to  manage  Stanley's 
Grand,  a  position  which  he  former- 
ly held  before  going  to  the  Cameo. 
Rowland  is  a  son  of  "Bill"  Lee 
Barton,  a  salesman  with  the  local 
Universal  exchange  for  more  than 
twenty  years.  The  Cameo  theatre 
is  owned  by  Universal. 

Ernest  Grimes,  of  Hinton,  W. 
Ya.,  is  the  new  manager  of  the 


Oakford  theatre  at  Richwood.  W. 
Va.,  according  to  word  from  P.  L. 
Dysard,  president  and  general  man- 
ager of  the  Allegheny  Theatre 
Company.  Mr.  Grimes  succeeds 
C.  E.  Cooper,  who  has  been  trans- 
ferred to  Ronceverte. 

It  is  rumored  that  Rochester, 
Pa.,  is  soon  to  have  a  new  half- 
million  dollar  theatre,  although  the 
names  of  the  owners  are  not  forth- 
coming at  this  time. 

Another  Filmland  Romance! 
Angelo  Marino,  of  Universal,  and 
Miss  Genevieve  Storf,  of  Para- 
mount, were  recently  married  in 
Pittsburgh. 

Harry  Handel,  of  the  Centre 
Square  theatre,  has  taken  over  Mr. 
Bennett's  Victoria  theatre  on  Cen- 
tre avenue,  but  a  short  distance 
from  Harry's  other  house,  and  the 
Victoria  was  opened  under  the  new 
management  on  May  19th. 

Larry  Jacobs  has  joined  the  pub- 
licity staff  of  the  Stanley  Com- 
pany in  Pittsburgh. 


Among  the  exhibitor  callers  to 
Pittsburgh's  Film  Row  the  past 
week  were:  Mike  Manos.  Greens- 
burg;  Mr.  and  Mrs.  Tom  Kinney. 
Franklin :  William  Gray,  Monon- 
gahela:  B.  E.  Cupler,  Washing- 
ton ;  George  Schweitzer,  Titus 
ville ;  Charles  Feinler,  Wheeling  ; 
Joseph  Mercer,  Warwood :  Tom 
Rankin.  Bridgeville:  Mr.  and  Mrs. 
F.  L.  Hall.  Uniontown:  Mrs.  Ar- 
curi.  East  Canonsburg ;  John  New- 
man, Speer  Marousis.  and  Charles 
Freeman.  New  Castle ;  Guy  Ida. 
McDonald  and  Maurice  Baum. 
State  College. 

Stanley  Jacques,  division  man- 
ager for  Pathe,  was  a  recent  visi- 
tor at  the  Pittsburgh  branch  of 
the  company. 

C.  B.  Pascoe.  after  having  oper- 
ated the  Grand  theatre  at  Somer- 
set for  many  years,  has  sold  the 
house  to  Messrs.  Blatt  and  Patton, 
the  new  owners  having  taken 
charge  on  May  21st.  Mr.  Pascoe 
will  retire  temporarily. 


1910 


Motion    Picture  News 


Central  Perm 


ANNOUNCEMENT  is  made 
that  Louis  J.  Appell,  son  of 
Nathan  Appell,  late  head  of  the 
Appell  Amusement  Enterprises, 
whose  death  occurred  in  May,  will 
become  head  of  the  corporation 
which  controls  a  chain  of  theatres, 
including  all  of  those  in  the  city  of 
York.  Louis  Appell  was  associ- 
ated with  his  father  in  an  executive 
capacity  and  is  familiar  with  the 
details  of  the  business.  He  has 
stated  that  Phil  Levy,  auditor  of 
the  corporation  for  years  and  inti- 
mately acquainted  with  the  financial 
details  of  its  operation,  will  con- 
tinue with  the  company  in  the 
same  capacity. 

M.  E.  Comerford,  of  Scranton, 
head  of  the  Comerford  Amusement 
Company,  which  controls  a  chain 
of  theatres  in  northeastern  Penn- 
sylvania and  in  New  York,  con- 
firmed reports  that  he  closed  a  deal 
for  the  purchase  of  the  Strand  The- 
atre, Carlisle,  from  Robert  A. 
Steele. 

A  formidable  competitor  to  the 
motion  picture  theatres  of  Harris- 
burg  will  be  eliminated  after  the 
week  of  June  2d.  when  the  Morgan 
Wallace  Players,  who  have  teen 


presenting  stock  at  the  Majestic 
Theatre,  will  close  after  a  season 
of  thirty-six  weeks. 

Flames  came  so  menacingly  close 
to  two  of  the  largest  picture  the- 
atres in  the  business  district  of 
Scranton,  Pa.,  when  fire  did  $100,- 
000  damage  to  the  Glidden  paint 
store  and  the  M.  Alpert  &  Sons 
furniture  store  last  week,  that  the 
managers  of  both  places  of  amuse- 
ment, the  Poli  and  the  Strand, 
were  compelled  to  direct  the  pa- 
trons quietly  to  leave  the  buildings. 

Through  the  fortunate  circum- 
stance that  she  was  in  Sunbury 
visiting  friends  during  the  fire  in 
the  Capitol  Theatre,  Pottsville, 
Mrs.  Lloyd  Hause,  wife  of  the  as- 
sistant manager  of  the  theatre, 
who  lives  in  one  of  the  suites  above 
the  theatre,  escaped  that  ordeal. 

Construction  work  on  the  new 
Astor  Theatre,  Reading,  for  the 
Equity  Theatres,  has  progressed  so 
far  that  the  Arcadia,  which  occu- 
pies a  part  of  the  site,  and  which 
has  been  kept  in  operation  while 
the  work  was  underway,  will  have 
to  be  closed  early  in  June. 

The  Stanley  Company  of  Amer- 
ica announces  the  appointment  of 


Harry  Knobloch,  a  theatre  man 
heretofore  in  the  anthracite  coaJ 
regions,  as  a  zone  manager  in  their 
Philadelphia  office.  Mr.  Knobloch 
formerly  owned  the  Grand  Opera 
House,  Hazleton. 

A  big  steel  girder  that  is  to  be 
placed  in  the  new  Capitol  Theatre, 
which  the  Comerford  Amusement 
Company  of  Scranton  is  erecting 
in  Williamsport,  is  99  feet  long 
and  weighs  36  tons. 

Fifteen  theatres  of  Allentown, 
which  had  previously  met  and 
agreed  to  continue  to  operate  on 
Standard  time  notwithstanding  the 
city  as  a  whole  went  on  Daylight 
Saving  Time,  have  rescinded  their 
action  and  joined  the  Daylight  Sav- 
ing movement.  They  issued  a  joint 
statement,  showing  that  the  reason 
for  yielding  was  in  "the  interest  of 
harmony"  and  to  prevent  creating 
confusion  in  the  city. 

The  body  of  Joseph  F.  Malloy, 
assistant  manager  of  a  San  Diego, 
Calif.,  theatre,  who  was  killed  by 
a  bandit  in  a  hold-up  in  the  office 
of  the  theatre,  was  brought  to  his 
former  home  in  Allentown,  Pa.,  for 
burial.    Mr.  Mallov  become  associ- 


ated with  the  West  Coast  Theatre 
Corporation  four  years  ago,  and 
was  placed  in  charge  of  one  oi  their 
theatres. 

Announcement  is  made  that  the 
name  of  the  new  corporation  which 
plans  to  erect  a  $210,000  theatre  in 
Kulpuraont,  Pa.,  has  been  changed 
from  the  Arcade  Amusement  Com- 
pany to  the  Imperial  Amusement 
Company.  The  backers  of  the  pro- 
ject, it  is  disclosed,  are  three  Mount 
Carmel  bankers.  They  are  Dr.  W. 
R.  Buckley,  secretary  of  the  board 
of  directors  of  the  Liberty  State 
Bank  and  president  of  the  Mount 
Carmel  Chamber  of  Commerce ; 
Joseph  Mallinowski,  vice-president 
of  the  bank,  and  John  Zotkiewicz,  a 
director  in  the  bank,  owner  of  a 
cigar  manufacturing  business  and 
manager  and  principal  stockholder 
of  the  Arcade  theatre,  Mount  Car- 
mel. The  new  theatre  will  be  a 
stone  and  concrete  building  with  a 
marble  front,  and  will  seat  more 
than  1,000.  It  will  be  devoted  to 
both  movies  and  vaudeville  and  will 
be  under  the  management  of  Mr. 
Zotkiewicz,  who  has  had  fifteen 
years  experience  in  the  theatre  busi- 
ness. 


THE  following  changes  have 
taken  place  in  the  local  Para- 
mount office  since  their  convention 
in  Los  Angeles  last  week  :  Hugh 
Braly,  local  manager,  has  been 
made  district  manager  for  Denver, 
Salt  Lake  and  Butte.  Samuel  Hen- 
ley succeeding  him  as  manager  in 
Denver.  C.  H.  Watson,  salesman 
out  of  the  Denver  office  for  the 
Xew  Mexico  territory,  has  been 
transferred  to  the  Salt  Lake  office 
to  take  care  of  Idaho,  and  Brice 
Loveless,  salesman  from  the  Salt 
Lake  district,  is  now  in  the  Denver 
office,  with  Wyoming  as  his  terri- 
tory. 

The  Denver  Theatre  has  inaugu- 
rated a  training  school  for  ushers. 


Arthur  Greer,  nouse  manager  ot 
the  theatre,  has  charge  of  the 
school,  which  is  for  the  purpose  of 
teaching  the  boys  all  phases  of  pro- 
duction and  theatre  management, 
and  the  initial  lesson  was  on  pro- 
jection. Attendance  is  voluntary, 
but  every  usher  in  the  Denver  is 
taking  advantage  of  the  opportunity 
to  learn  more  of  the  business  in 
which  he  is  engaged. 

Charles  Scheuerman,  director, 
and  A.  B.  De  La  Vergne,  business 
manager  of  Scheuerman's  Colo- 
rado Theatre  orchestra,  have  left 
this  organization.  They  have  both 
been  associated  with  musical  or- 
ganizations in  Denver  for  many 
vears.  having  formerly  been  affil- 


iated with  the  Orpheum  Theatre 
orchestra.  Scheuerman  will  spend 
a  vacation  in  the  East,  and  De  La 
Vergne  has  left  for  the  West. 
Oliver  Alberti  has  appeared  at  the 
Colorado  as  the  new  leader  of  the 
orchestra. 

Mr.  Sheffield,  of  the  local  Col- 
umbia exchange,  returned  recently 
from  a  trip  to  Salt  Lake  and  Boise, 
Ida.  Mr.  Frederick,  of  the  Salt 
Lake  office,  accompanied  him  on 
his  trip  into  Idaho. 

Duke  W.  Dunbar,  secretary  of 
the  Denver  Film  Board  of  Trade, 
who  is  attending  the  convention  of 
film  board  secretaries  in  Los 
Angeles,  seems  to  be  having  a  very 
enjoyable    time,    as    evidenced  by 


postal  cards  received  at  his  office. 

Ed  Lustig,  of  the  sales  depart- 
ment of  Columbia,  was  in  Denver 
recently,  and  is  now  on  a  trip 
through  western  Xebraska  and 
Wyoming. 

S.  D.  Weisbaum  and  Sam  Fein- 
stein,  of  the  local  F.  B.  O.  ex- 
change, have  been  away  attending 
the  convention  of  that  company  in 
Chicago. 

Chas.  R.  Gilmour,  local  manager 
for  Warner  Bros.,  left  last  week 
for  a  trip  in  the  Wyoming  terri- 
tory. 

Pat  Argust,  of  the  America 
Theatre,  Colorado  Springs,  was  a 
caller  at  the  Columbia  exchange 
in  Denver  last  week. 


Milwaukee 


NJ.  BLUMBERG  resigned  his 
•  position  as  manager  of  the 
Milwaukee  Theatre  Circuit,  Inc., 
the  Milwaukee  branch  of  the  Uni- 
versal chain,  effective  on  May  19th. 
He  is  succeeded  by  Louis  Sewnig, 
formerly  Mr.  Blumberg*s  assist- 
ant. 

Some  additional  changes  have 
been  effected  in  the  personnel  of 
the  theatres  since  Mr.  Sewnig  has 
taken  charge.  The  Rialto  theatre 
at  Racine  has  been  closed  and  Leo 
Grossman,  who  had  recently  been 
appointed  manager  of  the  Rialto, 
has  returned  to  Milwaukee  to  take 
over  the  Juneau,  where  he  was 
manager  a  short  time  ago.  Otto 
Lang,    formerly    manager   of  the 


Jackson  theatres,  has  been  appoint- 
ed assistant  to  Mr.  Sewnig.  Fdwin 
Koenigsreiter,  who  was  managing 
the  Kosciuszko,  has  resigned  and 
Arthur  Wertheimer  was  appointed 
to  take  his  place.  Mr.  Wertheimer 
was  previously  assisting  Jack  Gross 
at  the  Sheboygan  theatre  in  She- 
boygan. 

Charles  Bauman,  manager  of  the 
Star  theatre  at  Oshkosh,  was  in  the 
city  last  Monday  on  business. 

Frank  Welter  of  the  Grand  the- 
atre at  Wausau  came  down  to  Mil- 
waukee last  Tuesday  and  pur- 
chased a  new  high  powered  motor 
car. 

Art  Schmitz,  F.  B.  O.  salesman, 


is  back  on  the  job  after  an  illness 
of  several  weeks. 

Charles  Powell  and  Roy  Bettes 
have  been  added  to  the  sales  force 
of  Tiffany.  Mr.  Powell,  who  was 
at  one  time  sales  manager  for  Fox 
in  Milwaukee  and  more  recently 
associated  with  National  Screen 
Service  out  of  Chicago,  has  been 
assigned  to  the  central  and  south- 
ern Wisconsin  territory.  Mr. 
Bettes  will  cover  northern  Wiscon- 
sin and  uoper  Michigan. 

Ed  Wagner  has  taken  over  the 
Park  theatre  on  the  south  side 
from  Bert  Fischer. 

Dan  Kelliher,  of  Elkhorn  and 
Delavan.  spent  last  Thursday  along 
film  row. 


J.  M.  McConville  and  T.  F. 
Grady,  Metro-Goldwyn  home  office 
auditors,  are  spending  some  time 
in  the  local  exchange. 

John  Honus,  who  formerly  man- 
aged the  Opera  House  at  Antigo, 
recently  made  the  rounds  of  the 
exchanges. 

The  Milwaukee  branch  of  Tif- 
fany-Stahl.  has  recently  received 
word  that  they  have  won  the  com- 
pany's National  sales  contest. 

J.  Kskin,  who  recently  took  over 
the  Orpheum  at  Richland  Center 
from  R.  T.  Theiler,  last  week  called 
on  Leo  Blank,  manager  of  Educa- 
tional's  Omaha  branch.  Mr.  Blank 
assisted  Mr.  Eskin  in  arranging 
future  bookings. 


June   2,    1  9  ~» 8 


New  England 


J.  O'LEARY,  formerly  dis- 
trict  manager  tor  FBO  at 
the  Boston  exchange,  has  been  pro- 
moted to  assistant  sales  manager  of 
the  Pathe  organization,  with  head- 
quarters in  New  York  City. 

William  "Larry"  Gardner,  of  the 
Boston  sales  force  of  FBO,  has 
been  advanced  to  branch  manager 
of  this  exchange.  C.  F.  McGeri- 
gle,  head  booker,  has  been  ad- 
vanced to  exchange  manager. 
Harry  Goldstein,  who  has  been 
covering  Western  Massachusetts 
and  Rhode  Island,  is  made  Boston 
and  vicinity  salesman,  and  James 
Kennedy,  formerly  with  the  Para- 
mount forces,  has  been  made  sales- 
man for  Southern  .Massachusetts 
and  Rhode  Island. 

Branch  Manager  John  J. 
Scully,  of  Educational,  attended 
the  convention  of  that  company  at 
Montreal  last  week. 

Joseph  Raymond,  former  theatre 
manager  at  L'tica.  is  now  manag- 
ing the  Strand  and  Rialto  The- 
atres at  Westfield,  Mass. 

Joseph  A.  McConville,  Abe  Mon- 
tague,  Samuel    Moscow,  Timothy 


O'Toolc  and  I.  II.  Bogovern,  all 
of  the  Independent  exchange,  Bos- 
ton, have  returned  from  the  Co- 
lumbia Pictures'  convention  in 
Xew  York  City,  of  which  company 
Independent  handles  the  distribu- 
tion in  Xew  England. 

The  American  Feature  Film  ex- 
change, Boston,  is  undergoing  ex- 
tensive redecorating. 

The  Empire  Theatre  at  Xew 
Bedford  closed  last  Saturday,  and 
the  Xew  Bedford  Theatre  is 
scheduled  to  close  this  week.  No 
dates  for  reopening  have  been  set. 

Mrs.  E.  Mandell,  formerly  of  the 
Saugus  Theatre.  Saugus,  Mass.,  is 
now  operating  the  Palace  Theatre 
at  Ashburnham. 

Howard  Duffy  has  been  ap- 
pointed manager  of  F.  M.  Loew's 
Colonial  Theater  at  Springvale, 
Me. 

Harry  Wasserman,  formerly 
manager  of  the  Dudley  and  Rialto 
Theatres  in  Boston,  has  been  pro- 
moted to  field  manager  of  his  or- 
ganization. 

J.  \Y.  McXamara,  formerly  man- 
ager of   the  Jamaica   Theatre  in 


Jamaica  Plain,  Mass.,  has  been 
made  manager  of  five  theatres  in 
the  Xew  England  Theatres  Oper- 
ating Corp.;  The  Jamaica,  Dudley, 
Rialto,  Rivoli  and  Criterion. 
These  theatres  are  all  in  the  ad- 
joining districts  of  Roxbury  and 
Jamaica  Plain,  Boston. 

Harry  Goldstein,  who  has  been 
at  the  Shawmut  Theatre,  was  re- 
cently placed  in  charge  of  the 
Franklin  Park  and  Xiagara  The- 
atres of  the  Xew  England  Theatres 
Operating  Corporation. 

The  Victory  Theatre.  Lowell, 
operated  by  Charles  Williams,  for- 
merly the  Xational  Theatre,  Bos- 
ton, has  closed  indefinitely. 

F.  H.  Welton,  of  the  Opera 
House  at  Fast  Pepperell.  Mass.,  is 
seriously  ill  at  his  home. 

Morris  Pouzzner  is  now  booking 
for  the  Central  Theatre  at  Wes- 
terly, R.  I.,  in  addition  to  his  own 
theatre  at  Southbridge,  Mass. 

Sam  Goldstein,  of  the  Goldstein 
Brothers'  circuit,  with  headquar- 
ters in  Springfield,  was  a  visitor 
to  Boston  the  past  week. 

The    Casino    Theatre    at  Oak 


Blurts,  Mass..  opens  this  Saturday. 
Eugene  Magee  is  in  charge  of  the 
house  for  this  season. 

Esther  Kelliher,  checker  at  the 
Pathe  exchange,  will  become  the 
bridge  of  Arthur  Fallon,  of  the 
Fox  exchange,  on  June  18th. 

The  Grand  Theatre  at  Fitchburg 
will  be  renamed  the  Majestic.  It 
was  purchased  by  Lionel  D.  For- 
key  from  Morin  &  Fredette. 

The  Steinberg  Theatre.  Worces- 
ter, has  been  sold  by  the  L.  A.  W. 
Acceptance  Corporation  to  I.  H. 
Joffee,  who  will  operate. 

W.  J.  Brusso  has  sold  the  Fast 
Fairfield  Theatre  at  East  Fairfield. 
Yt,  to  T.  I..  Tupper. 

The  Auditorium  Theatre,  Brat- 
tleboro,  Yt..  has  been  sold  by  Fred 
P.  Sharby  to  George  Sharby. 

The  Cosmopolitan  Theatre  at 
Lawrence.  Mass.,  is  no  longer  op- 
erated by  A.  Mozatto,  according  to 
rumor. 

The  Central  and  Waldorf  The- 
atres at  Waltham.  Mass.,  have 
been  acquired  by  the  Xew  Eng- 
land Theatres  Operating  Corpora- 
tion. 


Albany 


A STIFF  fight  is  in  sight  in  the 
coming  election  to  determine 
officers  in  the  motion  picture  ma- 
chine operators  union  of  Troy. 
Nominations  were  made  last  week. 
William  Jarvis  is  opposing  Harry 
Brooks,  who  has  headed  the  local 
for  sixteen  years,  for  the  presi- 
dency. Charles  McCarthy  and  Fe- 
lix Mangoine  seek  the  vice-presi- 
dency. Al  Lemay,  who  has  been 
financial  secretary  for  sixteen 
years,  seeks  re-election,  while  Louis 
Rinn  is  being  opposed  by  Arnold 
Lownes  for  recording  secretary. 
John  Boss  is  running  for  re-elec- 
tion as  treasurer.  The  election  will 
take  place  on  June  17. 

Harry  Ross,  manager  of  the 
King  theatre  in  Troy,  has  been  ill 
from  an  attack  of  quinzy.  John 
Pfeiffer,  of  Schenectady,  is  trying 
out  the  King  theatre  for  ten  days 
and  may  become  its  new  owner. 

Children  in  the  fifth  to  eighth 
grades  in  Troy's  public  schools 
were  given  a  treat  last  week  in 
three  reels  of  Daniel  Boone's  life 
and  three  reels  of  travelogues, 
these  pictures  being  shown  at  the 
various  schools  at  different  hours 
of  the  day. 

Al  Guteck.  Albany  manager  for 
F.  B.  O.,  and  Abe  Van  Dusen.  the 
booker,  were  in  Xew  York  City 
the  past  week. 

Charles  Stombaugh  returned  dur- 
ing the  week  from  the  Chicago 
convention  and  is  once  more  at  his 
desk  at  the  Pathe  exchange. 

Quite  a  number  of  theatres  in 
northern  Xew  York  have  installed 
the  Vitanhone  during  the  last  tew 
weeks.  Schine  Bros,  have  installed 
it  in  the'r  houses  in  l'tica.  Glovers- 
ville.    Watertown    and  Oneonta. 


while  Harry  Lazarus  has  installed 
it  at  Kingston. 

John  Fain,  of  Schohairie.  was 
along  film  row  during  the  week. 
Others  in  town  included  Sam  Hoch- 
stim,  of  Hudson;  William  T.  Finn, 
of  Clinton;  Len  Garvey,  of  New 
Hartford,  and  Louis  Buettner,  of 
Cohoes.  Mr.  Buettner  has  appar- 
ently recovered  from  his  recent  ill- 
ness. 

There  is  a  new  theatre  to  be 
opened  soon  at  Xorth  Creek  with 
the  Adirondack  Fruit  Company  at 
the  helm.  Xo  word  has  yet 
reached  Albany  as  to  the  opening 
date  of  Smalley's  house  in  Johns- 
town. Although  buildings  have 
been  removed  from  the  site  ac- 
quired by  the  Stanley  Company  in 
Albany,  for  a  new  theatre,  there 
are  no  signs  of  excavating. 

C.  E.  Patten,  of  Adams.  X.  Y.. 
is  now  running  but  one  day  a  week, 
while  Charles  Morse,  of  Adams. 
Moss.,  is  running  but  four  da\  s 
each  week. 

M.  B.  Riddell,  of  Luzerne,  plans 
to  run  his  house  seven  days  a  week 
beginning  the  last  week  in  June  to 
Labor  Day.  G.  A.  W<xxlard,  a 
former  exchange  manager  in  Al- 
bany, who  is  now  selling  real  es- 
tate, is  doing  the  booking  and  buy- 
ing for  the  Luzerne  theatre. 

Charles  Rose,  who  has  been 
handling  Smalley's  theatre  in 
CooperstOWn,  has  resigned  to  he- 
come  manager  of  the  Liberty  in 
Herkimer,  one  of  the  Schine  chain 
of  houses 

Lew  Fischer,  of  Fort  Edward, 
paid  a  visit  to  film  row  last  week. 

The  Bradley,  in  Fort  Edward,  is 
now  running  seven  days  a  week, 
instead    of    the   five-day  schedule 


which  has  been  in  effect  for  some 
time  past  at  this  house. 

George  Doolittle,  shipping  clerk 
at  the  Pathe  exchange,  was  laid  up 
for  four  days  last  week  by  a  badly 
injured  linger. 

Ren  Stern,  who  handles  the  Lin- 
coln in  Troy,  has  selected  new 
uniforms  of  a  wistaria  shade  for 
his  ushers.  The  uniforms  made 
their  appearance  during  the  past 
week. 

Al  Lemay  operator  at  the  Lin- 
coln theatre  in  Troy,  leaves  on  June 
3  for  Detroit,  where  he  will  attend 
the  national  convention  of  motion 
picture  operators. 

Ida  Grant,  who  leased  her  the- 
atre in  Hol>art  a  few  weeks  ago. 
has  decided  to  return  to  the  busi- 
ness, and  is  once  more  looking  after 
the  house. 

James  Kelly,  operator  of  the  Pal- 
ace theatre  in  Troy,  has  been  laid 
up  for  several  days  with  illness. 
His  place  has  been  taken  by  Mr. 
Van  Buren. 

\\".  W.  Farley,  owner  of  several 
theatres  in  Schenectady,  was  in 
Xew  York  City  last  week. 

According  to  rumor,  the  Ameri- 
can theatre  in  Troy  may  close  for 
part  of  the  summer.  This  will  serve 
to  force  more  business  to  the  other 
Stanley  houses  and  will  be  in  line 
with  the  procedure  of  a  year  ago. 

George  Cohan,  who  has  operated 
three  theatres  in  Xewbnrgh  and  an 
eoual  number  in  Poughkeepsie,  and 
who  has  been  in  ill  health  for 
sometime  past,  will  be  relieved  of 
the  duties  with  the  incorporation 
last  week  of  a  new  company  to 
take  over  the  management  of  the 
s'x  houses.  Daniel  Becker  of  Xew  - 
bnrgh is  one  of  the  incorporators. 


Joe  Becker,  who  formerly  ran  a 
large  silver  fox  farm  near  SchrOOn 
Lake,  has  acquired  a  motion  picture 
theatre  at  Long  I.ake.  which  will 
open  in  the  near  future. 

According  to  reports.  C.  L.  Gard- 
ner, operating  the  Pine  Hills  the- 
atre in  Albany,  has  an  option  on  a 
theatre  in  one  of  the  eastern  states 
and  may  remove  from  Albany  dur- 
ing the  coining  year. 

There  wer>e  two  carnivals  in 
Troy  last  week.  Thus  far  no  carni- 
vals have  hit  Albany,  though  sev- 
eral are  scheduled  during  the  sum- 
mer. 


St.  Louis 


THF  Rivoli  Theatre.  Sixth 
street,  just  south  of  Olive 
street.  St.  Louis.  Mo.,  recently  in- 
stalled a  new  washed  air  cooling 
system  that  is  ex|H-cted  to  tone  up 
attendance  during  the  hot  weather 
experienced  in  St.  Louis  during 
June.  July,  August  and  the  early 
days  of  September.  The  new  sys- 
tem working  in  conjunction  with 
the  ventilating  fan  system  that  has 
been  in  use  at  the  theatre  for  years. 
A  se-ies  of  pipes  on  the  roof  spray 
water  in  a  continuous  shower,  and 
the  air  that  is  pumped  into  the  the- 
atre auditorium  is  drawn  through 
the  sheets  of  falling  water.  A 
series  of  screens  prevent  any  water 
going  through  the  fan  system.  In 
addition  to  cooling  the  atmosphere 
the  new  system  has  the  additional 
advantage  of  keeping  dust  out  the 
fans. 


1912 


Motion    Picture  News 


Des  Moines 


YOUNGCLASS  &  LATTA, 
who  have  been  in  partnership 
for  more  than  a  year  in  the  man- 
agement of  the  Grand  and  Foxy 
theatres  at  Perry,  la.,  closed  a  deal 
last  week  in  which  they  transferred 
these  theatres  to  Mr.  Stanley. 
YoungTlass  and  Latta  succeeded, 
some  time  back,  in  putting  across  a 
campaign  for  '  Sunday  shows  in 
Perry.  They  will  retain  their  the- 
atre interests  at  Woodward,  Iowa. 

Visitors  at  the  office  of  Metro- 
Goldwyn-Mayer  the  past  week 
were :  W.  A.  Torrey  of  Eddyville, 
who  has  the  Bonzo  theatre  there; 
F.  G.  Sterns  of  Corydon,  W.  A. 
Graham  of  Knoxville  and  Walter 
Carroll  of  Colfax. 

The  young  son  of  Bill  Eddy  is 
managing  the  theatre  at  Indianola. 
Bill  was  for  several  weeks  at  the 
Lutheran  Hospital  in  Des  Moines 
recuperating  from  a  stomach  dis- 
order, and  is  now  on  a  strict  diet. 
Air   Day   celebration   in  Iowa, 


with  three  dozen  planes  taking  part 
in.  the  Register-Tribune's  program, 
meant  a  half  holiday  for  the  film 
exchanges. 

John  Elman  of  the  Amuzu  the- 
atre, an  East  Des  Moines  house, 
is  to  have  his  first  vacation  in  fif- 
teen years.  He  is  planning  a  three 
months  trip  to  California.  Mrs.  El- 
man will  accompany  him. 

The  Des  Moines,  Omaha  and 
Sioux  Falls  offices  of  the  F.  B.  O. 
exchanges  held  a  joint  conference 
on  Sunday  and  Monday  of  last 
week.  Those  who  went  from  the 
Des  Moines  office  were  H.  R. 
Frankel,  manager  of  the  branch ; 
William  Beale,  Bob  Green,  A.  B. 
Seymour  and  R.  W.  McEwen. 

Fred  McConnell,  former  trade 
paper  man,  and  now  service  di- 
rector and  serial  director  out  of 
the  New  York  office  of  Universal, 
was  in  Des  Moines  last  week.  A 
special  sales  meeting  was  conducted 
by  Mr.   McConnell  with   all  tin- 


salesmen  in  from  the  road  for  the 
conference. 

Lew  Morgans,  who  was  for  some 
time  salesman  for  Paramount,  and 
after  that  a  member  of  the  Pathe 
sales  staff,  has  opened  a  music  shop 
next  door  to  the  Des  Moines  the- 
atre. 

W.  E.  Ban  ford,  manager  for  M. 
G.  M.,  operated  in  the  southern 
Iowa  territory  last  week. 

Ralph  Pratt,  of  the  Fox  theatre 
at  Washington,  was  seen  along  film 
row  last  week. 

The  Auditorium  and  the  Opera 
House  at  Harlen,  Iowa,  are  to  be 
completely  redecorated  and  exten- 
sive changes  made  in  construction. 
George  Spooner,  architect  in 
charge  of  the  reconstruction  work, 
states  that  the  house  is  to  have  a 
new  heating  system,  new  stage  ef- 
fects and  lighting  fixtures.  A  stage 
is  to  be  constructed  and  the  theatre, 
which  will  occupy  the  main  floor  of 
the  building,  will  be  installed  with 
600  new  seats. 


Exhibitors  of  western  Iowa  at- 
tended the  Nebraska  Iowa  M.  P. 
T.  O.  A.  meeting  last  week.  The 
next  meeting  is  planned  for  No- 
vember. 

Mr.  and  Mrs.  Roy  Jones  are 
again  operating  the  Gem  theatre, 
Des  Moines,  having  rebought  the 
theatre  from  Fred  Worrel  of  Os- 
kaloosa,  la. 

Dave  Bader,  general  accessory 
manager  for  Universal,  arrived  in 
Des  Moines  last  week  to  assist  Bert 
Thomas,  the  new  accessory  mana- 
ger for  the  Des  Moines  office,  in 
getting  a  start. 

Mrs.  M.  C.  Wentland,  who  was 
owner  of  the  Strand  theatre  at 
Victor,  Iowa,  has  again  taken  the 
management  of  this  house.  Mrs. 
Wentland  sold  the  house  two  years 
ago  to  Sam  Sosna. 

Kummerfeldt  and  Chapman  last 
week  bought  the  Rialto  theatre  at 
Terrill,  Iowa,  from  M.  L.  Lamb, 
who  expects  to  take  up  other  in- 
terests in  the  theatre  business. 


Florida 


TrIE  Panama  theatre,  Panama 
City,  was  totally  destroyed  by 
fire  last  Sunday.  However,  no  in- 
terruption in  the  moving  picture 
program  was  caused,  due  to  the  in- 
genuity of  W.  M.  Atkinson,  owner 
and  operator  of  the  house. 

Although  finding  himself  com- 
pletely without  a  theatre  Sunday 
night,  Manager  Atkinson  opened 
up  in  a  vacant  store  with  chairs 
and  began  his  first  show  on  time 
Monday  morning. 

Mr.  Atkinson  announces  that  he 
will  immediately  begin  plans  for 
rebuilding. 

According  to  reports  from  Eus- 
tis,  there  will  be  no  more  Sunday 
shows,  beginning  the  27th  of  May. 
Clergymen  strongly  protested  Sun- 
day showings,  so  Chief  of  Police 
W.  J.  Davis  issued  orders  for  a 
general  close-down. 

C.  P.  Lester,  manager  Universal 
exchange,  was  in  Tampa  the  past 
week. 

John  B.  Carroll,  general  manager 
of  the  Consolidated  Amusements, 
Tampa,  who  control  all  of  the  big 


down  theatres,  is  taking  a  short 
vacation  this  week,  visiting  in 
Asheville.  his  former  home. 

R.  H.  Palmer,  Jr.,  manager  of 
the  Ramon  at  Frostproof,  accom- 
panied by  his  wife  and  daughter, 
visited  in  Tampa  recently. 

Since  the  Seminole,  Tampa's  de 
luxe  neighborhood  house,  was 
opened,  the  policy  has  been  second 
run  pictures  and  a  daily  change  of 
program.  Two  weeks  ago  Mana- 
ger O.  G.  Finley  broke  the  rule 
with  two  and  three  day  runs,  and 
business  was  good. 

Manager  C.  B.  Ellis,  F.  B.  O. 
exchange,  returned  from  the  com- 
pany's Chicago  convention  last  Sat- 
urday, brining  with  him  a  cigar- 
lighter,  which  was  presented  to  him 
as  a  prize  for  his  work  in  the 
Managers'  Spring  Clean-up  Drive. 
He  was  the  winner  in  his  division. 

While  on  a  visit  to  the  Jackson- 
ville Universal  exchange  last  week, 
J.  V.  Yearty,  of  Trenton,  Fla.,  an- 
nounced that  his  new  theatre  at 
Trenton  will  open  Saturday,  May 
26.    It  will  be  the  first  motion  pic- 


ture house  in  Trenton  and  will  be 
known  as  the  Gilchrist. 

The  management  of  the  Capitol, 
an  airdome  theatre  in  St.  Peters- 
burg, has  contracted  for  the  build- 
ing of  sidewalls  and  a  roof  over 
the  entire  lot  and  it  will  soon  be 
a  completely  enclosed  theatre. 

Arthur  Elchinger,  formerly  man- 
ager of  the  Grand,  Tampa,  until  it 
closed  last  month,  and  then  assist- 
ant at  the  Strand,  has  resigned  and 
will  leave  for  New  York  next 
week.  Charles  Kirkconnell,  who 
has  been  house  manager  at  the 
Franklin,  will  be  transferred  to  the 
Strand  to  the  berth  left  vacant 
by  Arthur  and  Charles  Lankford 
will  succeed  Kirkconnell  at  the 
Franklin. 

The  members  of  F.  B.  O.  ex- 
change were  treated  to  a  beach 
party-dance  and  chicken  dinner  last 
Thursday  night  by  Manager  Ellis. 

The  Palace,  Jacksonville,  which 
reopened  last  Saturday,  has  the  ap- 
pearance of  a  new  theatre  from  the 
outside.    Fresh  paint,  new  electric 


signs  and  a  general  freshening  up 
add  to  its  appearance. 

J.  H.  McLaughlin,  former  man- 
ager of  the  Franklin,  Tampa,  has 
been  placed  in  charge  of  amuse- 
ments and  entertainments  for  the 
Elks'  convention  which  will  be 
staged  in  Tampa  the  coming  month. 

N.  V.  Darley,  manager  of  the 
Rivoli  in  Ybor  City  and  the  Royal 
at  Tarpon  Springs,  sailed  last 
Thursday  on  the  Cuba  for  a  second 
visit  to  Havana.  Mr.  Darley  may 
invest  in  some  amusement  enter- 
prises there. 

Manager  Scotty  Chesnutt,  of 
Paramount  Exchange,  and  his 
salesmen,  Stiles  and  Stevens,  re- 
turned last  Sunday  from  the  sales 
convention  held  at  Washington, 
D.  C. 

Manager  C.  P.  Lester,  of  the 
Jacksonville  Universal  Exchange, 
is  making  a  trip  down  the  West 
Coast  territory. 

Mrs.  Muriel  Sykes,  the  efficient 
secretary  of  C.  B.  Ellis,  manager 
of  FBO  exchange,  is  spending  her 
vacation  at  Lakeland. 


Kansas  City 


Fj^  OR  the  first  time  a  stage  band 
will  be  used  permanently  in 
a  Kansas  City  suburban  house. 
The  Tracey  Brown  orchestra  of 
Omaha  has  been  engaged  by  the 
Uptown  theatre,  one  of  Kansas 
City's  larger  suburban  houses,  for 
an  unlimited  run. 

The  Ritz  theatre,  suburban  house 
of  Kansas  City,  will  be  operated 
by  Dr.  Nathan  Zoglin,  who  pur- 
chased it  from  Oscar  Litwin.  Dr. 


Zoglin  owns  a  building  which 
houses  several  exchanges  on  Movie 
Row. 

Universal  Chain  Theatrical  En- 
terprises, Inc.,  announces  the  ap- 
pointment of  L.  M.  Garman  as 
manager  of  its  Uptown  Theatre, 
Kansas  City,  Mo.  Garman  will 
also  supervise  the  Apollo,  Lincoln, 
Isis,  Gillham  and  Gladstone  the- 
atres, other  units  of  the  "U"  chain 
in  this  city. 


Martin  Finkelstein  has  been  ap- 
pointed assistant  supervisor  of 
these  theatres,  having  been  pro- 
moted from  the  ranks. 

C.  A.  "Red"  Jones,  Tiffany 
branch  manager,  was  out  in  the 
territory  hustling  for  more  con- 
tracts last  week. 

Russell  Borg,  of  the  Educational 
branch,  hurried  away  from  his 
desk  to  catch  a  train  for  Mon- 


treal, Canada,  to  attend  a  sales 
convention  of  his  company. 

C.  E.  "Doc"  Cook,  former  busi- 
ness manager  of  the  M.  P.  T.  O. 
Kansas-Missouri,  who  resigned 
about  a  year  ago,  and  who  since 
has  been  representing  Pathe,  has 
moved  to  Maryville,  Mo.,  where 
he  will  be  associated  with  his 
father  and  brother  in  managing 
the  Missouri  and  Electric  theatres. 


June    2 ,    19  28 


1913 


Seattle 


Ol  A'ERAL  changes  in  the  owncr- 
^  ship  and  operation  of  smaller 
theatres  in  the  Pacific  Northwest 
territory  were  announced  on  film 
row  in  Seattle,  Washington,  last 
week.   They  include  the  following . 

Sale  of  Liberty  theatre  at 
Nyssa,  Idaho,  by  Milton  Leigh  to 
G.  C.  Knight,  who  plans  to  acquire 
houses  in  neighborhood  towns 
within  the  next  few  months.  Sale 
of  the  Community  theatre  at  Bel- 
grade, Mont.,  to  Martin  Lawrence. 
Sale  of  the  Grand  theatre  at  Grass 
Range,  Mont.,  to  Jess  Morgan. 

Star  theatre  at  Igomar,  Mont., 
sold  to  J.  M.  Miller,  by  Henry 
Harbricht;  also  the  Rialto  theatre 
bought  by  George  Kahn  from  Rex 
Hint  at  Terry,  Mont.;  Winifred 
theatre  at  Winifred,  sold  by  Paul 
Sudan  to  A.  W.  Harris ;  Project 
theatre  at  Warden,  Mont.,  sold  to 
Sward  Orton  by  Delano  &  Hoe- 
fert. 

B.  T.  Mettcr  is  the  new  owner 
of  the  Princess  theatre  at  Troy, 
Idaho,  acquired  from  W.  F. 
Kientz.  Idaho  closings  for  the 
summer  season  include  the  Liberty 
theatre  at  Kamai  and  the  Temple 
theatre  at  Nez  Perce. 

Lee  Theuerkauf  arrived  in  this 
city  last  week  with  Les  Weir,  dis- 
trict manager  of  Pathc,  and  has 
been  duly  installed  as  manager  of 
the  Seattle  exchange  for  the  Pathe 
organization.  Mr.  Theuerkauf  was 
formerly  district  chief  for  Uni- 
versal.   He  succeeded  L.  A.  Sam- 


nelson,  who  resigned  two  weeks 
ago. 

Benjamin  Wallace  Rucker,  man- 
ager of  the  local  Educational  ex- 
change, last  week  was  elected  presi- 
dent of  the  Northwest  Film  Board 
of  Trade  of  Seattle,  suceeding  the 
previously-mentioned  Mr.  Samuel- 
son,  who  resigned  the  president's 
position  at  the  time  he  severed  his 
connections  with  Pathe. 

Leroy  V.  Johnson,  general  man- 
ager of  Jcnscn-Vonllerberg's  su- 
burban theatrical  interests  in  this 
city,  returned  last  week  from  a  trip 
to  Montana,  occasioned  by  the  ill- 
ness of  his  wife. 

Ben  F.  Shearer,  president  of  the 
B.  F.  Shearer  Theatre  Supply  Co., 
returned  last  week  from  California 
after  completing  the  entire  job  of 
decorating  and  equipping  the  Mo- 
rosco  theatre  in  Los  Angeles  in 
record-breaking  time. 

J.  A.  Gage,  former  Educational 
manager  in  Seattle  and  more  re- 
cently head  of  the  Tiffany-Stahl 
office,  last  week  was  appointed 
West  Coast  representative  of  the 
Vitaphone  division  of  Warner  Bros, 
company.  This  was  the  informa- 
tion released  at  the  time  of  the  visit 
here  of  Joseph  Skirboll,  West 
Coast  district  manager  of  the  same 
organization,  who  spent  several 
days  in  business  conference  with 
Carl  Stearn,  manager  of  the  local 
Warner  office. 

Paramount's  local  exchange,  un- 
der the  direction  of  Neal  East,  last 


Cincinnati 


ACCORDING  to  present  indi- 
cations, the  Walnut  Theatre, 
a  historical  landmark  in  Cincin- 
nati, which  was  closed  several 
weeks  ago  on  account  of  proving 
an  unprofitable  picture  house,  will 
not  reopen.  It  is  reported  that 
local  parties  have  secured  an  op- 
tion from  the  Kcith-Albee-Harris- 
I  if-'  'ii  I  leidingsfeld  interests,  and 
that  a  large  garage  will  likely  re- 
place the  present  structure. 

The  Forest  Theatre,  a  neighbor- 
hood house,  located  in  Avoudale. 
has  closed  for  the  summer.  Con- 
currently with  the  closing,  the  For- 
est Airdome,  located  next  to  the 
theatre  proper,  began  operations. 
Through  strategic  placing  of  the 
organ  in  the  Forest  when  remodel- 
ing last  summer,  the  theatre  organ 
will  be  used  for  the  airdome  pro- 
grams. 

The  Palace  Theatre,  playing 
vaudeville  and  pictures,  has  in- 
augurated a  new  schedule  of  show- 
ings. Picture  programs  now  begin 
at  1  P.  M.  instead  of  10  A.  M.,  as 
heretofore,  except  Saturdays,  Sun- 
days and  holidays,  when  the  old 
hours  are  in  effect.  Vaudeville  per- 
formances are  given  but  three  times 
daily  under  this  new  arrangement, 
instead  of  continuously  as  hereto- 
fore. 

Henry  C.  Geis,  feature  organist 
at  the  Albee  Theatre.  Cincinnati, 
since  the  house  was  opened  several 


week  celebrated  the  opening  of 
beautiful  new  quarters  on  Seattle's 
new  film  row,  at  2413  Second  ave- 
nue. 

Rolla  Duncan,  Northwest  show- 
man, last  week  opened  his  new 
Avalon  theatre  in  Olympia,  Wash- 
ington, operating  this  650-scat  house 
on  a  25c.  first  run  policy. 

F.  F.  Vincent,  exploiteer  recently 
connected  with  Universal's  chain  of 
suburban  theatres  in  this  territory, 
has  been  transferred  to  the  Uni- 
versal exchange  in  Portland. 

Harry  Akins,  veteran  manager 
for  some  of  John  Danz's  Sterling 
Chain  Theatre  houses,  last  week 
announced  his  resignation  from  that 
organization  and  has  started  with 
his  family  for  California.  He  plans 
to  make  connections  with  a  similar 
operating  company  in  the  southern 
locality. 

Art  Adamson,  former  sales  rep- 
resentative for  Pathe  in  the  Ore- 
gon territory  and  Universal  in 
Seattle,  last  week  was  appointed 
to  the  sales  staff  of  the  Seattle 
Pathe  exchange. 

Clem  Pope,  one  of  the  operators 
of  the  CI  emmer  theatre  in  Spo- 
kane, spent  a  short  time  on  film 
row  last  week. 

James  M.  Beale,  manager  of  the 
Tiffany-Stahl  exchange  here;  Gins. 
Beale.  his  brother,  head  of  the 
Portland  exchange;  D.  C.  Mill- 
ward,  general  manager  of  the 
territory;  and  Fred  Knight,  man- 
ager  of   the    Northwestern  Film 


Corporation,  are  all  in  Los  Angeles 
at  present,  absorbing  the  informa- 
tion about  Tiffanv-Stahl's  product 
for  1928  and  1929. 

Hal  Elais,  connected  with  the 
publicity  department  of  Ben  Fish's 
local  Metro-Goldywyn-Mayer  ex- 
change for  the  last  few  months, 
was  called  back  to  the  home  office 
last  week. 

George  and  I,ce  Brewerton,  op- 
erators of  the  Orpheum  theatre  in 
Shelby,  Mont.,  were  Seattle  visit- 
ors last  week.  Part  of  their  time 
was  spent  selecting  new  decorations 
and  equipment  for  their  house. 

Lou  Mctzelaar,  sales  representa- 
tive of  the  local  Metro-Gold  w\ n- 
Mayer  exchange,  last  week  bought 
a  new  car. 

Jess  Beckman  and  Rex  Thomp- 
son, film  men  of  this  territory  who 
recently  acquired  control  of  the 
Community  theatre  at  Port  Or- 
chard, planned  an  elaborate  reopen- 
ing campaign  for  last  week.  A 
considerable  amount  of  money  has 
been  spent  by  the  new  owners  in 
the  remodeling  and  re-equipping 
of  the  house. 

L.  J.  McGinley  last  week  joined 
Manager  Matt  Aparton's  local  Uni- 
versal sales  force.  His  first  trip 
was  to  San  Francisco,  with  Mr. 
Aparton,  to  attend  the  "C"  conven- 
tion. 

B.  Jaycox.  supervisor  of  play- 
dates  for  Universal  out  of  the  New 
York  office,  left  last  week  after  a 
few  davs  visit. 


months  ago,  has  resigned,  and  his 
future  plans  are  indefinite.  No 
successor  has  been  named. 

Both  the  Palace  and  Rialto  The- 
atres, Hamilton,  Ohio,  are  chang- 
ing pictures  three  times  a  week  in- 
stead of  twice  as  has  been  the  cus- 
tom during  the  regular  season. 
Two  changes  per  week  will  be  re- 
sumed in  the  fall. 

The  son  of  John  Schwalm.  man- 
ager of  the  Rialto  Theatre,  Ham- 
ilton, narrowly  missed  death  re- 
cently when  he  figured  in  an  auto- 
mobile mishap.  No  bodily  injuries 
were  sustained,  although  young 
Schwalm's  car  was  very  badly  dam- 
aged when  struck  by  another  ma- 
chine. 

The  Peoples  Theatre  Co.,  Day- 
ton, Ohio,  has  appointed  Geyer  & 
Newffer  as  architects  to  design  a 
new  house  at  Third  and  Mathison 
streets.  The  building  will  contain 
stores  and  apartments  in  addition 
to  the  theatre. 

Joe  Goetz,  manager  of  the  State 
Theatre,  Dayton.  Ohio,  and,  inci- 
dentally, one  of  the  youngest  man- 
agers in  the  Middle  West,  has  at- 
tired his  ushers  in  full  regulation 
sailor  outfits,  which,  he  says,  adds 
an  air  of  coolness  to  the  house. 

Majestic  Theatre.  Mansfield.  O.. 
has  closed  for  the  summer,  and  will 
be    extensively    remodeled  before 
opening  again  in  the  fall,  accord- 
ing to  Manager  George  J.  Rcister. 


FOR  SALE 

One  Egyptian'Setting  complete. 

Two  Painted  Backings 
Two  Real  Jars 
Two  Incense  Stands 
Artificial  Vines 

One  pair  Close  in  Curtains  made  of  sport  satin. 

One  pair  Screen  or  Title  curtains  made  of  Brilliant 
cloth  with  50'  ,  fullness  and  lined  with  sateen.  Black 
velour  surroundings  for  Picture  screen  including  two 
special  appliqued  panels. 

One  Ground  cloth  of  heavy  duck  painted  in  dyes. 
One  Sky  border  cyclorama. 

One  Cyclorama  of  LUSTRE  metal  Gold  cloth  lined 
with  sateen,  size  24'  x  66',  with  1-3  fullness. 

One  Special  Fabric  Drop  size  24'  x  48',  50'  J  fullness 
lined  with  sateen. 

One  Black  Velour  Drop  size  24'  x  48'. 

One  Black  Velour  Border  size  9'  x  52'. 

Two  Black  Velour  Legs  size  24'  x  8'. 

All  of  the  above  velours  have  1-3  fullness. 

PUBLIX  THEATRES  CORPORATION 

PARAMOUNT  BUILDING 
NEW  YORK  CITY 

Price    furnished    upon  request 
Apply   M.   J.  Multin 


1914 


Motion    i3 ic  t  u  re    N  e  zvs 


Cleveland 


(CONTINUED  cold  weather  has 
■s  worked  in  favor  of  business 
at  the  local  theatres.  The  big  at- 
tractions are  continuing  to  draw 
big  crowds.  As  yet,  outdoor  com- 
petition is  nothing  to  worry  about. 
W  hile  there  is  talk  of  curtailing 
the  number  of  operating  days  at 
neighborhood  houses,  nothing  has 
been  done  to  put  this  summer  prac- 
tice into  effect.  As  long  as  the 
thermometer  stays  down  to  60  de- 
grees, theatres  will  continue  their 
winter  policies. 

Walter  Loewe  has  resigned  from 
the  local  United  Artists  sales  force. 
He  is  reported  to  have  joined  the 
First  National  office  in  Cleveland. 

Saul  Resnick,  United  Artist  sales 
manager,  has  returned  from  a  three 
days  convention  in  Chicago. 


The  first  type  M  Simplex  projec- 
tion machine  to  be  installed  in  this 
territory  through  the  Cleveland  of- 
fice of  the  National  Theatre  Sup- 
ply Co.,  went  into  the  American 
theatre  at  East  Liverpool.  The 
American  belongs  to  the  Tri-State 
-Amusement  Co.,  chain  operate irs. 

Sam  Lurie,  Pittsburgh  exhibitor, 
has  entered  the  Cleveland  exhibi- 
tion field.  He  recently  purchased 
the  Arion  theatre,  Kinsman  Road 
and  East  130th  street,  formerly 
owned  by  Messrs,  Shenker  and 
Deutsch.  Lurie  operated  several 
motion  picture  houses  in  Pitts- 
burgh. 

Ward  Scott,  local  Fox  ex- 
change manager,  is  conventioning. 
First  he  attended  the  national  Fox 
convention  in  New  York.  Then  he 


attended  the  midwest  regional  con- 
vention in  Chicago.  The  booker  and 
sales  staff  of  the  office  also  at- 
tended the  Chicago  gathering, 
which  was  held  June  1st  and  2nd 
at  the  Stevens  Hotel.  Those  who 
went  were  booker  F.  J.  Hunt,  and 
salesmen  H.  J.  Gell,  D.  Klein,  D. 
S.  Davidson,  L.  C.  Thompson,  C. 
J.  Ward  and  J.  F.  Bruce. 

Fred  Schram  of  Security  Pic- 
tures Corporation  spent  last  week 
in  New  York,  negotiating  for  pic- 
tures for  Ohio  distribution  during 
the  coming  season. 

Jesse  Fishman,  general  manager 
of  Standard  Film  Service  Co.,  was 
also  in  New  York  last  week,  sign- 
ing up  for  new'  independent  prod- 
uct. 

H.  R.  Skirboll,  manager  of  the 


Educational  Film  Exchange,  at- 
tended the  Educational  convention 
in  Montreal  last  week. 

Keith's  East  105th  street  began 
its  split-week  policy  Sunday,  May 
27th.  At  the  local  Keith  headquar- 
ters it  was  announced  that  the  qual- 
ity of  production  under  the  split- 
week  policy  will  remain  the  same 
as  under  the  full  week  policy.  Only 
first-run  pictures  will  be  shown,  and 
vaudeville  the  same  as  formerly. 

The  Euclid  East  105th  street  sec- 
tion will  have  one  less  theatre  in 
operation  during  June  and  July. 
The  Alhambra,  playing  stock  has 
closed  for  two  months.  Robert  Mc- 
Laughlin, manager,  announced  that 
the  house  will  reopen  in  August 
and  that  the  visiting  star  system 
will  be  renewed. 


Canada 


A THREATENING  fire  visited 
the  Monument  National  the- 
atre at  Ottawa,  Ontario,  recently, 
the  flames  reaching  such  propor- 
tions that  a  second  ala-m  was 
turned  in.  Fire  started  under  the 
stage  and  worked  along  the  walls 
to  the  balcony,  but  were  ex- 
tinguished before  hitting  the  pro- 
jection room. 

The  Monument  National,  which 
is  completely  equipped  for  film 
performances,  was  reconstructed 
a  few  years  ago  at  a  cost  of  $30.- 
000.  The  loss  from  the  fire  was 
$6,000. 

The  Confederation  Amusements, 
Limited,  a  new  Montreal  firm 
headed  by  F.  A.  Tabah,  well 
known  locally  as  a  retail  mer- 
chant, is  the  owner  of  the  Empress 
theatre,     seating     1,800  persons, 


which  was  opened  last  week.  The 
house  is  situated  at  Old  Orchard 
avenue  and  Sherbrooke  street, 
Montreal. 

When  the  Canadian  Pacific 
Railway  recently  staged  its  annual 
French-Canadian  Folk  Song  and 
Musical  Festival  in  Quebec  City, 
use  was  made  of  the  Auditorium 
theatre,  Quebec  City,  opened  a  few 
months  ago  by  the  Auditorium 
Company,  of  which  J.  A.  Paquet 
is  president  and  Albert  D.  Denis 
is  manager.  This  theatre  is  the 
latest  addition  in  Canada  to  the 
Keith-Albee  circuit. 

The  Regent  theatre,  a  new 
house  at  Gatineau,  Quebec,  under 
the  management  of  Joseph  La- 
Flamme,  has  been  menaced  by  late 
spring  floods  of  the  Ottawa  and 
Gatineau    rivers.     Navigation  by 


water  has  been  the  mode  of  trans- 
portation throughout  the  town,  and 
people  have  experienced  difficulty 
in  reaching  the  Regent.  The  house 
has  been  operating  without  inter- 
ruption, however,  despite  the  sit- 
uation and  regardless  of  the  uncer- 
tain electric  services. 

Famous  Players  new  theatre  at 
Ottawa,  Ontario,  to  be  known  as 
the  Capitol,  is  scheduled  to  open 
January  1st,  under  the  management 
of  Ray  Tubman,  who  now  has  the 
Regent  and  Imperial  theatres  in 
Ottawa. 

The  Avalon  theatre,  which  is  be- 
ing erected  in  Ottawa  by  P.  J. 
Nolan,  will  open  September  1st. 
The  structural  steel  work  was 
completed  May  26  despite  a  strike 
in   Canada  of  the  steel  workers. 


The  Avalon  will  seat  1,000  persons. 

The  Imperial  theatre,  Montreal, 
one  of  the  largest  in  that  city,  was 
closed,  June  2nd,  by  Manager  H. 
W.  Conover,  for  one  month,  so 
that  extensive  remodelling  could 
be  carried  out.  This  house  is 
owned  by  E.  F.  Albee,  who  also 
has  the  Imperial  theatre  in  St. 
John,  N.  B.  In  close  proximity  to 
the  Montreal  Imperial  is  the  Albee 
Building,  in  which  practically  all 
of  the  film  exchanges  have  their 
offices. 

Fred  McLennan,  manager  of  the 
Brock  theatre,  Brockville,  Ontario, 
lost  out  in  his  fight  against  day- 
light saving  in  that  city,  the  coun- 
cil having  voted  unanimously  for 
summer  time,  which  will  start  June 
17th,  and  continue  until  September 
2nd. 


South  East 


FRIENDS  on  film  row  of  S.  E. 
Peppiatt,  Charlotte  branch 
manager  for  United  Artists,  will  be 
glad  to  learn  he  is  rapidly  recover- 
ing from  an  operation  for  appendi- 
citis. 

W.  G.  Carmichael,  Atlanta 
branch  manager  for  United  Artists, 
returned  last  Wednesday  from  Chi- 
cago where  he  attended  the  com- 
pany's sales  convention. 

Al  Rook,  formerly  connected 
with  M-G-M's  Charlotte  office, 
joined  the  sales  force  of  United 
Artists'  Atlanta  branch  recently. 

John  Ezell,  Warner's  Atlanta 
branch  manager,  made  a  trip  to 
Charleston,  S.  C,  the  past  week. 

Visitors  in  Charlotte  this  week- 
were  Donald  M.  Eaves,  Eaves  The- 


atre Circuit,  Union,  S.  C. ;  Mr.  and 
Mrs.  M.  F.  Schnibben,  Opera 
House  theatre,  Florence,  S.  C. : 
Jack  Marcus,  manager  of  O'Dowd 
theatre,  Florence,  S.  C. ;  D.  Holt. 
Troy  Theatre,  Troy,  N.  C. ;  A.  I. 
Mason,  Capitol  theatre,  Laurens, 
S.  C. :  Rudolph  Mason,  Mason's 
theatre,  Goldsboro,  N.  C. 

J.  C.  DeWaal,  Pathe's  home  of- 
fice traveling  auditor,  is  now  at 
work  at  the  Atlanta  exchange. 

Miss  B.  Douglas  joined  Warner 
Bros.'  local  force  last  week. 

Rose  Marie  Burke,  secretary  to 
Arthur  Lucas,  president  of  Educa- 
tional, spent  last  week  in  Macon. 

Whitney  Butner,  son  of  J.  H. 
Butner,  manager  of  Educational's 
Atlanta  office,  who  recently  under- 


went an  appendicitis  operation,  is 
much  improved. 

Mrs.  M.  L.  Morris,  of  Educa- 
tional's personnel,  was  away  from 
the  office  last  week  on  account  of 
the  illness  of  her  young  daughter, 
Mary  Frances. 

C.  A.  Clegg,  First  National's  At- 
lanta branch  manager,  expects  to 
leave  this  Saturday  for  a  tour 
through  Florida.  He  will  be  ac- 
companied by  salesman  George  Al- 
mon,  representative  in  that  terri- 
tory. 

O.  L.  Freeman,  ad  sales  mana- 
ger of  Paramount's  Atlanta  office, 
recently  traveled  the  South  Georgia 
territory. 

Fred  F.  Creswell,  district  mana- 
ger of. Arthur  C.  Bromberg  At- 


tractions, has  returned  to  Atlanta 
from  a  trip  in  Florida.  He  re- 
ported that  the  company's  new  ex- 
change, which  was  opened  in 
Tampa  on  May  1,  was  functioning 
most  successfully. 

John  W.  Mangham,  Jr.,  Atlanta 
branch  manager  of  Liberty-Spe- 
cialty, made  a  trip  to  Birmingham 
last  week. 

Recent  visitors  along  film  row 
were:  Henry  Hury,  of  the  Cham- 
pion and  Frolic  theatres,  Birming- 
ham, Ala.:  W.  II.  Odom,  of  the 
Pastime  theatre,  Sandersville,  Ga. ; 
Charles  Oswald,  district  booker 
for  Publix,  Jacksonville,  Fla. ;  Roy 
Martin,  of  the  Martin  theatres,  Co- 
lumbus, Ga.,  and  J.  N.  Morgan, 
manager  of  the  Royal.  Columbus. 


June    8,  1928 


1915 


Salt  Lake  City 


1^   T.  I H  V  owner  of  the 

I   .   Gem    theatre    at  Murray, 
Utah,  was  elected  president  of  the 
Lions  Club  this  past  week. 
Sam  Feinstein  of  the  Denver  F. 

B.  0.  sales  force  spent  a  few  days 
in  Salt  Lake  last  week. 

Sam  Kaminsky,  who  is  in  charge 
of  the  F.  B.  O.  Butte  office,  was 
in  this  city  last  week  attending  a 
sales  meeting  at  the  local  office. 

Manager  Fred  Lind  has  re- 
turned from  the  F.  B.  O.  conven- 
tion, held  at  the  Blake  Hotel,  Chi- 
cago, recently. 

Manager  Ball  of  the  Warner 
Bros,  office  will  make  the  Mon- 
tana territory  shortly,  it  is  an- 
nounced. 

A.  \V.  Hartford.  Universal  man- 
ager, is  at  present  on  the  road.  C. 

C.  McDermond  is  covering  the 
Coal  Camp  section  of  Southern 
Utah,  and  Ernie  Gibson  is  in  Idaho. 

Manager  L.  C.  Wingham,  of  the 
Metro-(  ioldvwn- Mayer  office,  left 
last  week  for  Idaho. 

Don  Carrothers  of  the  Orpheum 
theater  at  Pocatello,  Idaho,  and  the 
Peery  Bros,  of  the  Egyptian  and 
Ogden  theatres  of  Ogden,  Utah, 
were  seen  along  the  row  last  week. 


Harney  Shooker,  formerly  of  the 
Atlas  exchange  in  Denver,  has 
joined  the  sales  force  of  F.  B.  O. 
in  this  city  and  will  cover  the 
Idaho  section. 

Johnny  Dickson,  salesman  for 
L'nited  Artists  for  some  time  past, 
has  also  recently  joined  forces  with 
F.  B.  O.,  and  will  work  in  Mon- 
tana. T.  J.  Walsh  is  also  covering 
Montana  for  F.  B.  ().  and  George 
Jensen  is  still  in  the  Southern  Utah 
territory. 

T.  Frank  Shea,  sales  manager  for 
F.  B.  O.  Pictures  Corporation,  vis- 
ited Salt  Lake  City  recently. 

Upon  the  return  of  Manager  Fred 
Gage  of  the  l'nited  Artists  ex- 
change a  sales  meeting  was  held 
with  the  local  sales  force. 

Earl  D.  Smith,  local  manager  of 
the  National  Theatre  Supply  Com- 
pany, returned  a  few  days  ago  from 
San  Francisco,  where  he  attended 
th"  National  Convention. 

Recent  callers  on  film  rowr  were : 
II.  J.  Miller,  of  the  Cameo  theatre, 
at  American  Fork,  Utah;  Reno 
Mernmott,  of  the  Amusement  Hall 
at  Sipio,  L'tah,  and  Manager  Rob- 
inson, of  the  Gem  theatre  of 
Provo,  owned  by  Louis  Strike. 


"llap"  Fredericks,  local  office 
manager  for  Columbia,  was  in 
from  his  territory  for  a  few  days. 

J.  W.  Johnson,  of  the  Iris  the- 
aatre  at  Mid  vale,  has  recently  re- 
covered from  diphtheria. 

Manager  Clyde  II.  Messinger, 
of  the  Educational  exchange  in  this 
city,  is  expected  to  return  soon 
from  the  convention  held  at  Mon- 
treal, Canada. 

Charles  Walker.  Fox  branch 
manager  here,  will  arrive  back 
within  a  short  time  from  the  Fox 
convention  held  at  New  York  city. 

Traveling  Auditor  Thomas 
Cleary  has  left  the  local  Fox  ex- 
change and  is  now  en  route  to  Can- 
ada. 

S.  W.  Hutchings  of  the  Royal 
theatre  at  Lehi,  I  tah,  was  among 
the  exhibitor  visitors  here  last 
week ;  also  Elmer  Teitjen  of  the 
Jewel  theatre  at  Santaquin,  Utah. 

Manager  W.  F.  Gordon,  of  As- 
sociated First  National  exchange, 
is  busy  in  the  state  of  Idaho  clos- 
ing key  run  situations.  Salesman 
Claude  Hawkes  is  also  working  in 
Idaho,  and  Pete  Stewart  is  now 
covering  the  entire  state  of  Mon- 
tana. 


A.  L.  Classman,  who  has  re- 
cently purchased  a  chain  of  houses 
throughout  this  territory,  has  re- 
turned from  a  trip  to  Los  Angeles. 

An  announcement  will  be  made 
shortly  by  the  DeLuxe  Feature 
Film  exchanges  as  to  a  change  in 
the  general  management  and  a  new 
name  which  this  concern  will  as- 
sume, according  to  exchange  man- 
ager James  R.  Keitz.  Fred  Brown, 
general  manager  of  this  company, 
is  expected  to  arrive  in  Salt  Lake 
C  ity  within  the  next  few  weeks. 

The  Excellent  Pictures.  Inc.,  arc 
opening  new  offices  at  142  East  1st 
South  street  in  conjunction  with 
the  DeLuxe  exchange. 

A  sales  meeting  has  recently  been 
held  at  the  local  Warner  Bros,  ex- 
change by  Western  Division  Man- 
ager Harry  Lustig,  who  has  since 
left  for  Los  Angeles. 

M.  F.  Keller  has  been  trans- 
ferred baek  to  the  Portland  War- 
ner Bros,  office.  Ed  C  Mix,  at 
present,  is  making  a  short  trip  into 
Northern  Utah. 

Louis  Marcus,  of  the  Louis  Mar- 
cus Enterprises,  returned  a  short 
time  ago  from  the  Paramount  con- 
vention, held  in  San  Francisco. 


Chicago 


A GENERAL  meeting  of  the 
members  of  the  Chicago  Ex- 
hibitors' Association  was  held  re- 
cently, and  the  present  officers  of 
the  association.  Jack  Miller,  presi- 
dent and  business  manager ;  Lud- 
wig  Siegel,  secretary,  and  Frank 
Shaffer,  treasurer,  were  unani- 
mously nominated  for  another  year, 
candidates  for  directors  also  were 
nominated.  The  annual  meeting  of 
the  association  will  be  held  on  June 
13  at  Ridge  Hall,  at  which  time  the 
members  will  ratify  the  nomina- 
tions. 

G.  G.  Shatter  &  Sons,  who  oper- 
ate the  Premier  and  Memorial  The- 
atres at  Valparaiso,  Ind.,  are  add- 
ing vaudeville  acts  to  their  pro- 
grams on  Saturdays  and  Sundays. 

Sales  Manager  Cecil  Max  berry 
and  Manager  of  Exchanges  Mc- 


Gowan,  of  Columbia  Pictures,  vis- 
ited the  company's  local  exchange 
last  week  for  a  conference  with 
Manager  Henry  Elman.  Mr.  May- 
berry,  who  is  on  the  road  most  of 
the  time,  leaves  Chicago  on  Mon- 
day for  Memphis,  and  Mr.  Mc- 
Gowan  will  visit  the  newr  Milwau- 
kee office  before  returning  to  New 
York. 

Abe  Tague  has  disposed  of  the 
Milford  Theatre  to  A.  M.  and  I. 
M.  Melzer  and  15.  Nathan.  It  is 
reported  that  Mr.  Nathan  will  be 
in  active  charge  at  the  Milford. 

I  Turon  has  taken  over  the 
Ritz  theatre,  Gary,  from  A.  Rud- 
jinski.  This  is  a  new  house  and 
is  reported  to  have  cost  over 
eighty  thousand  dollars. 

South  Bend  Enterprises,  Inc., 
which    is    erecting    the  elaborate 


new  theatre  in  South  Bend,  report 
that  the  house  will  be  ready  for 
opening  in  about  September  1st.  It 
will  be  operated  by  Publix  theatres 
and  has  a  capacity  of  1,200  seats. 

Another  Gary  House  which  has 
a  new  owner  is  the  Ritz,  now  be- 
ing operated  by  E.  Popkins. 

The  Honeymoon,  of  South 
Bend,  is  now  being  managed  by 
Ralph  Rohn.  who  lormerly  oper- 
ated for  Ben  Lucas. 

A  wire  from  Tess  Heraty  re- 
ports that  she  is  having  a  glorious 
time  in  Los  Angeles,  where  she 
went  as  a  member  of  the  Film 
Boards  of  Trade  convention  party. 
It  will  be  two  weeks  more  before 
she  will  return  to  her  desk  at  ex- 
hibitor headquarters. 

The  convention  season  is  near 


its  end  and  film  row  is  resuming 
its  normal  appearance.  At  this 
writing,  however,  one  more  meet- 
ing was  scheduled.  That  of  Fox. 
at  the  Drake,  starts  June  1st, 
with  James  R.  Grainger  presid- 
ing. Clyde  Eckhardt  was  ex- 
pected to  return  from  New  York, 
where  he  is  attending  a  sales  con- 
ference, in  time  to  welcome  the 
one  hundred  managers  and  sales- 
men expected  at  the  Chicago  gath- 
ering. United  Artists'  regional 
was  held  at  the  Drake  last  week, 
and  Pathe  executives  and  salesmen 
also  met  there  in  convention. 

Jimmy  Clayton  of  West  Frank- 
fort, 111.;  R.  E.  Atkins  of  Elk- 
ville,  III.,  and  John  Marlowe  of 
Herrin,  111.,  were  among  the  out- 
of-town  exhibitors  seen  along  Pic- 
ture Row  during  the  past  week. 


Portland,  Ore. 


WORD  comes  to  the  row  this 
week  of  another  change  in 
West  Coast  house  managership.  E. 
C.  •JefTress,  who  was  recently  in 
charge  of  West  Coast  houses  in 
Tacoma.  Wash.,  will  occupy  a 
similar  position  at  Butte,  Mont. 
Jeffress  was  tor  many  years  asso- 
ciated with  houses  in  the  East  and 
Middle  West.  He  will  be  assisted 
by  Harry  Stone  in  the  manage- 
ment of  the  Rialto  and  American. 

F.  F.  Vincent,  known  on  the 
Portland  row  as  exploiteer  for 
Universal,  has  returned  to  the 
Rose  City,  where  he  will  be  kept 


busy  for  the  next  few  months 
looking  after  the  new  product. 

Sid  Shuback,  manager  of  the 
Arco  theatre  in  Portland,  an- 
nounces   that    he   is    leaving  his 


position  June  2nd,  and  that  the 
house  will  hereafter  be  und-r  the 
management  of  Art  Lodahl. 

Bert  Levy,  manager  of  the  Col- 
umbia  theatre.    Portland,  has  the 


happy  faculty  of  picking  out  some 
stellar  presentations  for  his  pre- 
views and  generally  makes  it  a 
custom  to  run  them  every  Saturday 
night. 


EMPIRE  FILM  VAULTS,  INC. 

MODERATE  PRICE  FILM  STORAGE 
to  10     Containers  $  .75  Over    100   Containers  $  .33 


11  to  50 
51    to  100 


723  Seventh  Avenue,  N.  Y. 


.50  Cases  per  month   2.00 

.40  Cases  per  month  over  10  cases   1.75 

Bryant  5437-5736-2180 


1916 


.1/  o  t  i  o  n    Picture  News 


New  York  &  New  Jersey 


MORRIS  SEIDER,  manager 
of  the  Regent  theatre,  Bay 
Shore,  L.  I.,  and  nephew  of 
Joseph  M.  Seider,  of  Prudential 
Film  Distributors,  was  recently 
complimented  in  the  columns  of 
the  Bay  Shore  Journal,  for  his  fine 
judgment  in  the  selection  of  pro- 
grams shown  his  patrons. 

Illness  crippled  the  sales  staff  of 
Commonwealth  Pictures  Corp.,  last 
week,  with  Manager  Dave  Rosen- 
garten,  formerly  of  Metro  Ex- 
change, taken  down  with  influenza, 
Jerry  Adler  laid  up  with  an  abscess 
of  the  ear,  and  Mannie  Meyers  suf- 
fering an  attack  of  rheumatism. 

Contractors  are  making  rapid 
progress  on  excavation  work,  prior 
to  the  laying  of  foundations  for 
the  pretentious  new  film  building, 
which  will  be  erected  at  45th 
street  and  9th  avenue,  New  York 
City. 

The  A.  H.  Schwartz  circuit  is 
building  a  new  house  on  Flatbush 
avenue  in  the  near  vicinity  of 
Prospect   Park,   Brooklyn,  sched- 


uled for  opening  the  latter  part  of 
June.  A  name  for  the  theatre  has 
not  yet  been  determined. 

Julius  Joelsou's  Blenheim  thea- 
tre, at  167th  street  and  Park  av- 
enue, the  Bronx,  which  was  re- 
cently damaged  by  fire,  will  reopen 
about  the  middle  of  June. 

Opening  of  the  new  Firment 
theatre,  located  at  177th  street  and 
Tremont  avenue,  the  Bronx,  or- 
iginally scheduled  for  Decoration 
Day,  has  been  postponed  until 
June  15th,  because  interior  work 
has  not  yet  been  completed.  Joseph 
Weinstock  is  the  owner  of  the 
house,  and  the  Loew  Corporation 
will  operate  it  with  pictures  and 
vaudeville. 

Managing  Director  Noble,  of 
the  Valentine  theatre,  Fordham 
road,  the  Bronx,  reports  that  the 
fire  which  occurred  at  that  the- 
atre last  week  did  little  harm,  and 
that  the  house  continued  to  run 
without  a  day's  halt. 

The  Mark-Stanley  Strand  the- 
atre,  147th  street  and  Broadway, 


purchased  last  week  from  the  Na- 
tional Theatre  Supply  Company  3 
new  Simplex  Projection  Machines. 

The  Westwood  theatre,  a  new 
1,600-seat  house,  will  be  opened 
about  June  14th,  at  Westwood, 
New  Jersey,  under  the  supervision 
of  E.  Allan  Mayer.  The  theatre 
is  owned  by  Westwood  Theatres 
Corporation,  of  which  Mr.  Meyer 
is  general  manager,  and  will  run 
a  vaudeville  and  picture  policy. 

Charlie  Goldrey,  former  Bronx 
exhibitor,  returned  last  week  from 
California,  after  several  months' 
vacation,  during  which  time  he  vis- 
ited many  of  the  large  film  studios. 
Charlie's  many  friends  are  glad  to 
see  him  back. 

Walter  Green,  recently  appointed 
general  manager  of  National  The- 
atre Supply  Corp.,  left  New  York 
last  Friday  for  Chicago  head- 
quarters of  the  company,  and  from 
there  he  will  make  a  business  tour 
of  all  the  National  branch  offices 
throughout  the  country. 

Morris  Needless,  owner  of  the 


Park  West  theatre,  99th  street  and 
Columbus  avenue,  sailed  for  Eu- 
rope last  Saturday,  accompanied  by 
his  wife  and  daughter.  Mr.  Need- 
less will  vacation  on  the  Continent 
for  several  months,  and  his  itin- 
erary will  carry  him  through  Ger- 
many, France,  Hungary  and  other 
countries.  Harry  Needless  is  op- 
erating the  Park  West  in  his  fath- 
er's absence. 

N.  J.  Murphy  sold  his  Strand 
theatre,  Hasbrouck  Heights,  New 
Jersey,  to  George  Martin. 

Kelba  Realty  Corporation  has 
purchased  from  the  Kimasi  Amuse- 
ment Co.  the  Pantheon  theatre,  a 
1,200-seat  house,  located  at  71 
Burnside  avenue,  New  York  City 

Lee  Ochs,  owner  of  the  Uptown 
and  Costello  theatres  on  Washing- 
ton Heights,  will  depart  the  second 
week  in  June,  together  with  his 
wife  and  daughter,  for  a  three 
months'  pleasure  tour  of  Europe. 
George  Allison  will  be  placed  in 
charge  of  both  houses  in  the  ab- 
sence of  Mr.  Ochs. 


South  West 


RJ.  TINNETT,  part  owner  of 
.  the  Capitol  theatre,  Dallas, 
Texas,  has  taken  over  the  duties  of 
managing  director  in  place  of  his 
late  partner,  Simon  Charninski. 
Jean  Darnell,  publicity  director, 
has  been  retained,  as  has  the  en- 
tire staff. 

Construction  work  on  a  new 
$200,000  theatre  at  Laredo,  Texas, 
has  been  launched  by  Robb  and 
Rowley,  to  be  completed  by  Aug. 
15th. 

Two  unmasked  bandits  robbed 
the  Blaine  theatre  at  Henryetta, 
Okla.,  recently,  and  took  over  $800. 
Two  employees  were  bound  and 
gagged  while  the  bandits  looted  the 
safe. 

Martin  G.  White  was  elected 
president  of  the  Little  theatre,  Ty- 


ler, Texas,  for  the  season  of  1928- 
29.  Other  officers  selected  were 
Mrs.  Dabney  White,  vice-presi- 
dent ;  Miss  Ada  Boyette,  secretary, 
and  D.  G.  Connally,  treasurer. 

D.  F.  Spaulding  will  operate  a 
motor  truck  line  for  distribution 
of  films  between  Oklahoma  City, 
Ponca  City  and  Enid.  E.  M.  Cack- 
ler  will  operate  another  line  be- 
tween Oklahoma  City  and  all  in- 
termediate points. 

The  Grand  theatre  at  Walters, 
Okla.,  opened  last  week. 

Max  Holstein  of  Liberty-Speci- 
alty, Oklahoma  City,  is  on  a  vaca- 
tion. He'll  visit  Kansas  and  Colo- 
rado before  returning  home. 

Carl  Bishop,  cashier  for  Educa- 
tional at  Oklahoma  City,  has  re- 
signed to  accept  a  position  with  the 


Blue  Motor  Express  Co.,  and  is 
succeeded  by  Miss  Delia  Vogel. 

Manager  W.  A.  Moran  and  his 
corps  of  Universal  salesmen  have 
returned  from  the  National  Conven- 
tion. 

L.  G.  Aubrey  has  sold  his  Olym- 
pia  theatre  at  Braman,  Okla.,  to  O. 
S.  McKee,  and  will  move  to 
Blanchard,  Okla.,  where  he  will  op- 
erate a  theatre. 

Louise  Bemis,  shipping  clerk  for 
Universal  at  Oklahoma  City,  has 
resigned  to  return  to  her  home  in 
West  Virginia. 

Sam  Benjamin  has  returned  to 
Oklahoma  City  from  the  F.  B.  O. 
convention,  to  which  he  was  ac- 
companied by  his  wife. 

Wallace  Walthall,  manager  of 
the  Home-State,   Oklahoma  City, 


spent  the  early  part  of  last  week 
along  film  row. 

The  various  Oklahoma  City  film 
exchanges  are  getting  back  to  nor- 
malcy, as  managers  and  staffs  re- 
turn from  conventions  held  in  vari- 
ous parts  of  the  country. 

J.  C.  Klock,  salesman  for  the  Na- 
tional Theatre  Supply  Co.,  has 
taken  over  the  entire  Oklahoma  ter- 
ritory. 

William  Smith  and  Mr.  Sobel- 
man  are  erecting  a  new  795  seat 
theatre  at  Tulsa,  Okla.,  to  be  com- 
pleted for  opening  about  July  1st. 

W.  A.  Ryan,  manager  of  the  Fox 
film  exchange,  Oklahoma  City,  re- 
turned from  a  week  at  the  Texas 
M.  P.  T.  O.  and  left  for  New 
York  City  to  attend  his  company's 
National  Convention. 


Minneapolis 


JOHN  J.  CAMPBELL,  owner 
of  the  Wonderland  theatre, 
Minneapolis,  is  mourning  the  loss 
of  his  mother,  Mrs.  E.  R.  Camp- 
bell, who  died  suddenly  at  the  age 
of  69. 

Ben  Marcus,  manager  of  the 
Minneapolis  branch  of  Columbia 
Pictures,  and  members  of  his  sales 
force  won  first  prize  in  the  Colum- 
bia Victory  drive  held  among  the 
33  branches. 

Frank  Rubel  has  left  Finkel- 
stein  &  Ruben,  where  he  has  been 
in  charge  of  out-of-town  bookings 


for  two  years.  He  will  devote 
himself  to  the  distribution  of  a  spe- 
cial film  in  the  Minnesota  and 
North  and  South  Dakota  terri- 
tories. 

The  Eagle  theatre,  at  Monte- 
video, Minn.,  will  be  opened 
shortly  under  the  management  of 
McCarthy  Theatrical  Enterprises, 
which  purchased  it  recently.  The 
theatre  has  been  redecorated  and 
provided  with  new  equipment  and 
organ. 

F.  D.  White  is  acting  as  man- 
ager of  the  office  of  Screen  Clas- 


sics, Minneapolis  independent  ex- 
change, during  the  absence  of  the 
general  manager,  O.  S.  McConnell, 
who  has  been  in  Chicago  in  the 
interests  of  the  company. 

The  Minneapolis  branch  of  Co- 
lumbia, under  the  direction  of 
Benny  Marcus,  led  the  Columbia 
exchanges  of  the  country  in  sales 
records  for  the  period  of  six 
weeks. 

Clara  Kimball  Young  will  arrive 
in  Minneapolis  this  week  to  pre- 
pare for  a  two  weeks'  stock  en- 


gagement as  guest  star  at  the  Shu- 
bert  theatre.  She  will  be  a  guest 
of  the  Northwest  Theatre  Owners' 
at  their  annual  convention  at  the 
Nicollet  Hotel  in  Minneapolis. 

When  the  Elks  held  their  Am- 
bassador Revue  at  the  Minneapolis 
Lyceum  theatre  April  19-21,  Miss 
Margaret  Morris,  motion  picture 
actress,  appeared  in  one  perform- 
ance. A-liss  Morris  was  visiting  at 
her  home  in  this  city  at  the  time  of 
the  Revue.  A  slight  attack  of  flu 
kept  her  from  the  last  two  per- 
formances. 


June    2 ,    19 28 


1017 


ill!IIU!9llll!IN«ffilllllNiIII!llllllll(liIIUilf 

11 

111! 

*- 

1  COMPLETE  RELEASE  CHART 

Productions  are  listed  according   to   the   names   of   Distributors   in   order   that   the   Exhibitor   may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 
Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been  assigned,  are  listed  in 

"Coming  Attractions"    (S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 

11 

III! 

IlllI 

nun 

BRAY  PRODUCTIONS 

Title  Star  Rol.  Dati 

Bare  Co-Ed,  The   Murdock-Cavalier-Lancaster. .    Feb.  10 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward      Mar.  10 

Cat  Tales  McDougall  Kids  Feb.  20 

Cutting  Up   McDougall  Kids  Mar.  20 

Daze  of  '49  J.  Cooper-L.  Carver   Jan.  2 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.   1 . 

Fowl  Play   McDougall  Kids   April  20 

Lost  In  the  Lurch  P.  Murdock-N.  Cavalier  Mar.  1 

Mr.  Pooh  McDougall  Kids  Jan.  20.. 

COLUMBIA 

FEATURES 

Title  Star  Rel.  Date 

After  the  Storm  Bosworth-Gilbert-Delaney         April  19.  . . 

By  Whose  Hand?  Cortez-Gilbert  Sept.  15.  . 

Broadway  Daddies  Logan-Lease  April  7... 

College  Hero.  The  Agnew-Lease-Garon  Oct.    9. . . 

Desert  Bride.  The  Compson-Forrest  Mar.  26.  . 

Fashion  Madness  Windsor-Howes  Dec    8. . . 

Golf  Widows   fnrd-Reynolds-Rand   May  I... 

Isle  of  Forgotten  Worren  Teirle-Sebastian  Sept  27. . . 

Lady  Raffles  Ta/lor-Drew  Jan.  25. . . 

Matinee  Idol,  The  Vvalker-Love  Mar.  14. . . 

Modern  Mothers  Chadwick-Fairbanks,  Jr.-Kent    May  13  .  .. 

Name  the  Woman  Stewart-Glass  May  25  . 

Opening  Night,  The  Windsor-Bowers  Nov.  14. . . 

Ransom   WiJson-Burns  June  7 

Sally  in  Our  Alley  Mason-Arlen  Sept.  3 . . . 

Siren,  The  Revier-T.  Moore  Dec.  20. . . 

So  This  Is  Love  Mason-Collier-Walker  Feb.   6  . . 

Sporting  Age,  The  Bennett-Herbert-Nye  Mar.  2  .. 

Stage  Kisses  Harlan-Chadwick  Nov.  2.  . . 

That  Certain  Thing  Graves-Dana  Jan.    1 . . . 

Tigress,  The  Holt-Revier  Oct.  21 . . . 

Warning,  The  Holt-Revier  Nov.  26... 

Wife's  Relations,  The  Mason-Glass  Jan.  13. . . 

Woman's  Way,  A  Livingston-Baxter  Feb.  18. . . 

Coming  Attractions 
Star 


Length  Reviewed 

.  2  reels  Jan.  7 

2  reels   Mar.  17 

.  2  reels  

.  .2  reels          Mar.  17 

.  2  reels          Feb.  4 

2  reels          Mar.  17 

2  reels  

2  reels  Mar.  17 
.  2  reels          Jan.  7 


Length 
5459  feet 
5432  feet 
54CG feet. 
5628  feet 
5425  feet 
5513  feet. 
5592  feet 
5645  feet 
5471  feet 
5925  feet. 
5540  feet 


Reviewed 


Jan.  7 
Dec.  9 
Mar.  31 
Jan.  21 
May  5 


5524  feet       Mar.  17 


5892  teet 
5996  feet 
5611  feet 
5467  Teet 
5435  feet 
6047  feet 
5357  feet  . 
5791  feet 
5508  feet 
5472  feet  . 


Mar.  10 
Mar.  17 
Jan.  7 
April  28 


Title 

Beware  of  Blondes  

Gangster,  The    LIvlngston-Day 

Way  of  the  Strong,  The   Day-Livingston 

Virgin  Lips  Borden-Boles 


Length  Reviewed 


EDUCATIONAL 

Title  Star  Rel.   Date  Length 

All  Bear  Curiosities  April  29  1  reel 

All  Set   Lupino-Sargent-Hutton   Jan.  15.. ..1  reel. . . 

Always  a  Gentleman  Lloyd  Hamilton  Feb.   5  2  reels 

At  It  Again  Monty  Collins  May  13  2  reels 

Between  Jobs   Lloyd  Hamilton   Mar.  18  2 reels... 

Blazing  Away    Lloyd  Hamilton   April  22  2  reels 

Builders  of  Bridges   Bruce  Outdoor  Sketch   Feb.  26    .  1  reel .... 

Call  of  the  Sea,  The  Hope  Hampton  Jan.    1...  2  reels 

Chilly  Days   "Big  Boy"  Feb.  19 ...  2  reels 

Circus  Blues   Dorothy  Devore  Mar.  25      2  reels  . 

Count  Me  Out  Barney  Helium  Mar.  11  1  reel 

Crown  Me    Wallace  Lupino  June  3...  1  reel 

Cutle    Dorothy  Devore  Jan.  15...  2  reels 

Dog  Days— Sun  and  Rain   Bruce  Outdoor  Sketch    Jan.  29    .  1  reel 

Dummies   Larry  Semon  Jan.    1 . . .  2  reels 

Fall  In   Monty  Collins  Jan.    1  1  reel 

Fandango   Lupino  Lane  May  6....  2  reels 

Felix  the  Cat  In  Arablantlcs   "Sullivan  Cartoon"  May  13.  .  1  reel 

Felix  the  Cat  In  Comicalities        .    "Sullivan  Cartoon"  April   1    .  1  reel 

Felix  the  Cat  in  Draqqin' the  Dragon    "Sullivan  Cartoon"  Jan.  22       1  reel 

Felix  the  Cat  In  Eskimotive  "Sullivan  Cartoon"  April  29.  ...  1  reel 

Felix  the  Cat  in  Futuritzy  "Sullivan  Cartoon"  June  24       1  reel 

Felix  In  In-and-Out-Laws  "Sullivan  Cartoon"  May  27...  1  reel 

Felix  the  Cat  In  Japanlcky  "Sullivan  Cartoon"  Mar.  4    .  1  reel 

Felix  in  Ohm  Sweet  Ohm   "Sullivan  Cartoon"  Feb.  19      1  reel 

Felix  In  Outdoor  Indore  "Sullivan  Cartoon"   June  10      1  reel 

Felix  the  Cat  in  Polly-tics   "Sullivan  Cartoon"  Mar.  18.  .  1  reel 

Felix  in  Sure-Locked  Homes  "Sullivan  Cartoon"  April  16.... 1  reel 

Felix  the  Cat  In  the  Oily  Bird  "Sullivan  Cartoon"  Feb.   5  ..  1  reel 

Felix  In  the  Smoke  Scream     .....  "Sullivan  Cartoon"  Jan.    8  1  reel 

Feline  Frolics— Tonquln  Valley     .    Bruce  Outdoor  Sketch  Mar.  25      1  reel 

Gloom  Chaser.  The   "Big  Boy"   June  24      2  reels 

Green-Eyed  Love   Ruby  McCoy-George  Hall         April  8       1  reel 

Hectic  Days   Lupino  Lane   June  17      2  reels 

High  Strung    Jerry  Drew  Jan.  29...  2  reels 

Hints  on  Hunting— Day  by  Sea        Bruce  Outdoor  Sketch  April  22      1  reel 

His  Maiden  Voyage    George  Davis  Feb.  26      2  reels 

Homemade  Man.  A   Lloyd  Hamilton    June  17      2  reels  . 

How  to  Please  the  Public    Hodge  Podge   Mar.  11       1  reel 

Indiscreet  Pete  Jerry  Drew   Mar.  11       2  reels 

Kitchen  Talent   George  Davis  April  15  . .  2  reels 

Listen  Sister   Lupino  Lane  Mar.  25      2  reels 

Love's  Siringtime  Hooe  Hampton    ..  Feb.  12      2  reels 

Mother  Birds   Curiosities   Mar.  4      1  reel 

Mysterious  Night,  A   Monty  Collins   Feb.  12      1  reel 

Navy  Beans    "Big  Boy"  May  27      2  reels 

Never  Too  Late   Wallace  Lupino  May   6      1  reel 

New  York's  Sweetheart  Curiosities  Jan.    1      1  reel 

Nicknames    Hodge-Podge  April   8       1  feel 


Reviewed 
April  21 
Feb.  4 
Feb.  18 
April  28 


April  7 
Mar.  10 
Dec  31 
Feb.  18 
Mar.  17 
Mar.  3 
May  26 
Feb.  18 
Feb.  25 
Dec.  23 
Dec.  23 
April  14 


April  21 

Feb.  25 


Mar.  31 
Mar.  17 

April  14 
May  5 
Mar.  10 
Feb.  18 
Mar.  10 

Mar.  24 
May  26 
Feb.  4 
Mar.  31 
Feb.  18 


Mar.  17 
Mar.  10 
Mar.  31 
Mar.  24 

Mar.  17 
Feb.  18 
Feb.  4 
May  12 
April  28 
Feb.  11 
April  21 


Title  Star 

No  Fare  "Big  Boy '  

Off  Balance  Monty  Collins   

Peculiar  Pair  o'  Pups,  A   Bruce  Outdoor  Sketch 

Penny  Postals  Curiosities  

Pretty  Baby  Monty  Collins  

Racing  Mad  Al  St.  John  

Rah  Rah  Rah!  Dorothy  Devore  

Recollections  of  a  Rover  Hodge-Podge  

Rubbernecking  Curiosities  

Running  Ragged  Lewis  Sargent. 


Rel. 
April 
April 
May 
April 
Feb. 
. .  Jan. 
June 
Jan. 
Feb. 
.  Jan. 

Sailor  Boy   Monty  Collins   June 

Say  Ah-h  Charley  Bowers   Feb. 

Simple  Sap,  A  Larry  Semon    Feb. 

Slippery  Head  Johnny  Arthur   April 

Spring  Has  Came  Monty  Collins   Mar. 

Star  Shots  Hodge-Podge  Feb. 

Sword  Points  Lupino  Lane  Feb. 

There  It  Is  Charley  Bowers   Jan. 

Thoughts  While  Fishing   Bruce  Outdoor  Sketch  June 

Three  Tough  Onions  Monty  Collins   May 

Visitors  Welcome  Johnny  Arthur   Mar. 

Wandering  Toy,  The  Hodge-Podge  May 

Wedding  Slips  Monty  Collins  Jan. 

Whoozit  Charley  Bowers   April 

Who's  Lvin"?   Davis-Collins  June 

Wildcat  Valley  Johnny  Arthur  Jan. 

You'll  Be  Sorry  Charley  Bowers   May 


Date 

8  . . 

22... 
20 

1. .. 
26. . . 

8... 
3  ... 

8... 

5... 
29 

17... 
19... 
12... 
29  . 
25  . 

5... 
12... 

1... 
17... 
20  . . 

4... 

6... 

1... 

1... 
10 

22  . .. 
20. 


Length  Reviewed 

2  reels   Mar.  24 

1  reel  April  14 

1  reel  May  5 

1  reel  Mar.  17 

1  reel  Feb.  18 

2  reels  Jan.  28 
2  reels         May  26 

1  reel   Feb.  4 

1  reel          Feb.  4 

1  reel  .        Feb.  4 

1  reel   

2  reels           Feb.  18 

2  reels  Feb.  25 
2  reels  ....  April  21 
1  reel  Mar.  17 

1  reel  Feb.  4 

2  reels          Dec.  31 

2  reels  . .  Jan.  7 
1  reel  

1  reel      . .  May  12 

2  reels  Mar.  10 

1  reel  May  28 

1  reel          Feb.  11 

2  reels          Mar.  17 

2  reels  May  26 
2  reels  Feb.  4 
2  reels       .  May  19 


EXCELLENT  PICTURES  (S.  R.) 

FEATURES 


Title  Star 

Back  to  Liberty  Walsh-Hall  Nov.  10 

Bit  ot  Heaven,  A  Lee-Washburn  April 

Bowery  Cinderella,  A  O'Malley-Hulette    Nov.  1 

Broadway  Madness  De  La  Motte-Keith  Oct.  1 

Inspiration    George  Waloh  

Satan  and  the  Woman  Windsor-Keefe  Dec.  15 

Stronger  Will  Marmont-Carewe  Jan.  1 5 

Women  Who  Dare  Chadwick-Delaney   Mar. 

Coming  Attractions 

Title  Star 

Life's  Crossroads  Hulette-Hamilton  

You're  in  the  Army  Now  Santschi-Blythe  


Rel.   Date     Length  Reviewed 
.  5980  feet  


6900  feet 
6300  feet 
6600  feet 
6400  feet 
6600  feet 


Nov.  25 
Oct.  1  1 


Mar.  10 


Length  Reviewed 


F  B  O 

FEATURES 

Title  Star  Rel.  Date 

Aflame  In  the  Sky  Lynn-Luden  Dec  18... 

Alex  the  Great   Gallagher-Dwyer  May  13 

Bandit's  Son,  The   Steele-Sheridan  Nov.  20  . . 

Bantam  Cowboy.  The  Buzz  Barton  Aug.  12... 

Beyond  London's  Lights    Shumway-Elliott   Mar.  18 

Boy  Rider,  The   Buzz  Barton   Oct  23... 

Breed  of  the  Sunsets   Bob  Steele  April  I... 

Cherokee  Kid,  The  Tyler-Lynn   Oct.  30 

Chicago  After  Midnight   Mendez-lnce   Mar.  4 ... 

Clancy's  Kosher  Wedding  Sidney-Lease-Lynn   SepL  17 

Coney  Island  Wllson-Mendez   Jan.  13... 

Crooks  Can't  Win   Lewis-Hill-Nehon  May  II  .  .. 

Dead  Man's  Curve   Fairbanks.  Jr.-Blane    Jan.  15 

Desert  Pirate.  The  Tyler-Thompson  Dec  25  . 

Devil's  Trade  Mark.  The  Bennett-Mong-Douglas  April  7 

Doq  Justice    Ranger-Martin   June  10 

Drlftln'  Sands   Bob  Steeie  Jan.  I... 

Fangs  of  the  Wild    Ranger-Kitchen    Feb.  5 

Fightinq  Redhead,  The  Buzz  Barton    July  1 

Flying  U  Ranch,  The  Tyler-Lane  Sept.  4 

Freckles  .    Bosworth-Fox,  Jr.  Mar.  21 

Gingham  Girl,  The   Wbson-Arthur    Oct.  2 

Harvester.  The  Klngston-Caldwell  Nov.  23 

Her  Summer  Hero   Thompson-Trevor-Blane  Feb.  12 

Hook  and  Ladder  No.  9   Ellls-Keefe-Heam   Nov.  13 

In  a  Moment  of  Temptation   Stevens-Keefe   ..  Sept.  18 

Jake  the  Plumber   Devorska-Lynn   Oct.  16 

Judgment  of  the  Hills   Valli-Caldwell  Nov.  6 

Law  ot  Fear.  The   Ranger-Reid-Nelson  April  8 

Legionnaires  in  Paris  Cooke-Guard    Jan.  31 

Little  Buckaroo,  The  Buzz  Barton  Mar.  11 

Little  Mickey  Grogan   Darro-Ralston-Nye   Dec  27 

Little  Yellow  Hmise.  The  Sleeper-Caldwell  May  28  . 

Loves  of  Rlcardo,  The  George  Beban  June  17 

Man  in  the  Rough.  The   Steele-King    May  20 

Mojave  Kid.  The   Steele-Gilmore   Sept.  25 

Phantom  of  the  Range  Tyler-Thompson-Darro  April  22 

Pinto  Kid,  The    BartorvTrevor-Lee   April  29 

Racing  Romeo.  The   Grange-Ralston   SepL  1 

Ranger  ot  the  North   Ranger  dog)   Oct.  9 

Red  Riders  ot  Canada   Mlller-Byer   April  15 

Riding  Reneqade,  The   Bob  Steele   Feb.  18 

Sally  of  the  Scandals   Love-Forrest   July  15  

Shanghaied    Mlller-lnce    Oct  19 

Skinner's  Big  Idea    Washburn-Sleeper-Trevor         May  11  . 

Slingshot  Kid.  The    Barton-Morgan-Rice  Dec  4 

South  Sea  Love   Mhler-Shumway-Brooks  Dec  10  . 

Swift  Shadow.  The    Ranger  dog)   Dec  11... 

Trail  of  Courage,  The   Steele-Bonner.  .  .  July  8  


Length 

Reviewed 

6034  feet 

Nov.  11 

5886  feet 

Mar.  24 

4789  feet 

4893  feet 

5583  feet 

Feb^  25 

4858  feet 

Sept.  30 

4669  feet 

4837  feet 

Mar.  3 

6249  feet 

Mar.  17 

5701  feet 

Aug.  26'27 

6390  feet 

Feb.  25 

551 1  feet 

Dec  23 

4754  feet 

5984  feet 

5043  faal 

4770  feet  

4804  feet 

Jan.  14 

■TBI  f. 

4924  feet  

6131  feet 

Jan.  28 

6301  feet 

July  29  '27 

7045  teet 

Nov.  25 

5146  feet 

Dec.  30 

5240  feet 

Dec  16 

5605  feet 

Nov.  11 

5186  feet 

Nov.  4 

6481  teet 

Aug.  19"27 

4769 leet 

Mar.  10 

5893  teet 

4801  feet 

6515  teet 

Mar.  3 

6829  teet 

April  21 

5181  feet 

SepL  4 '26 

4748  feet 

4924  reel 

Aug.  1227 

4781  feet 

Feb.  11 

4884  teet 

Jan.  7 

5992  teet 

Dec.  16 

4977  feet 

6419  feet 

Dec  23 

4729  feet 

5999  teet 

Aug.  26'27 

5967  feet 

Mar.  17 

6388  leet 

Feb.  18 

4897  feet 

Dec  23 

1018 


M  o  t  i  o  n    P  i  c  t  u  r  e 


N  e  zvs 


Title  Star  Rel.   Date     Length  Reviewed 

Wall  Flowers  Trevor-Arthur-Todd  Feb.  16       6339  feet  

When  the  Law  Rides  Tyler-Darro  June  24  4698  feet  

Wizard  of  the  Saddle  Barton-Thompson  Jan.  22  4805  feet  Dec.  30 


SHORT  SUBJECTS 

Title  Star  Rel.  Date 

After  the  Squall  Al  Cooke  April  30. . . 

All  Alike  Carr-Alexander-Ross  April  9 . . . 

All  Washed  Up  Al  Cooke  Feb.   6  . 

Almost  a  Gentleman  Al  Cooke  June  25. . . 

Are  Husbands  People?  Al  Cooke  April  2. . . 

Big  Berthas  Karr-Ross-Alexander  May  14... 

Come  Meal   Al  Cooke  June  11  .. 

Happy  Trio,  The  Karr-Ross-Alexander   Mar.  12. . . 

Heavy  Infants  Karr-Ross-Alexander  June  11 . . . 

Joyful  Days  Karr-Ross-Alexander   Aug.  14... 

Mickey's  Babies  Mickey  Yule  Aug.  1 ... 

Mickey's  in  Love  Mickey  Yule  June  4. . . 

Mickey  in  School  Mickey  Yule  Feb.   6. . . 

Mickey's  Little  Eva  Mickey  Yule  April  2. . . 

Mickey's  Nine  Mickey  Yule  Mar.  5... 

Mickey's  Parade  Mickey  Yule  Jan.    2  . . 

Mickey's  Triumph   Mickey  Yule   July    3.  .. 

Mickey's  Wild  West  Mickey  Yule  May   1 ... 

My  Kingdom  For  a  Hearse  Al  Cooke  April  16  . . 

Oui  Oui  Heidelberg  Karr-Ross-Alexander  Feb.  13... 

Panting  Papas  Karr-Ross-Alexander  Jan.    9 . . . 

Rah!.  Rah!  Rexie  Al  Cooke   Feb.  20.  .. 

Restless  Bachelors  Al  Cooke  May  14. . . 

Silk  Sock  Hal  Al  Cooke  May  28  . . 

Social  Error,  A  Al  Cooke   Jan.  23... 

Standing  Pat  Karr-Ross-Alexander  July    9  .  . 

Too'Many  Hisses  Al  Cooke   Mar.  5... 

Top  Hats   Al  Cooke  Mar.  19... 

Coming  Attractions 

Title  Star 

Battling  Buckaroo.  The  Tyler-Clair  

City  of  Shadows,  The  Luden-Lynn  

Danger  Street  Baxter-Sleeper  

Down  Our  Way  Valll-Caldwell-Darro  

Gang  War  Borden-Pickford  

Eagle's  Ta'ons,  The  Tom  Tyler  

Headin'for  Danger   Steele-Mendez  

Hit  of  the  Show.  The  Brown-Astor-Olmstead  

Perfect  Crime,  The  Rich-Brook-McConnell  

Saddle  and  Spurs  Barton-Eason  

Stocks  and  Blondes  Logan-Gallagher  

Taxi  13  Conklin-Sleeper-Trevor  


Length  Reviewed 

.2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

.2  reels  

2  reels          Feb.  18 

.2  reels  

.2  reels  

2  reels          Feb.  11 

2  reels  

2  reels  

2  reels  


Length  Reviewed 


Coming  Attractions 

Title  Star 

Butter  and  Egg  Man   Mulhall-O'Day  

Code  of  the  Scarlet  Maynard-McConnell  

Divine  Lady,  Tne  Grifith-Varconi  

Glorious  Trail.  The   Maynard-McConnell  

Head  Man,  The  Murray-Reed-Dawson  

Heart  to  Heart  Astor-Hughes  

Here  Comes  the  Band  Langdon-Davison  

I'll  Tell  the  World  Colleen  Moore  

Lilac  Time  Moore-Cooper  

Piianton  City,  The  Ken  Maynard  

Whip,  Tne  Mackaill-Nilsson-Forbes  

Wright  Idea,  The  .   Hines-Lorraine  


Length  Reviewed 


Mar.  24 


FOX  FILMS 

FEATURES 


Title  Star 

Arizona  Wildcat,  The  Mix-Sebastian. 

Black  Jac'<  Jones-Bennett. 

Blood  Will  Tell  Jones-Perry  

Branded  Sombrero,  The  Jones-Hyams 


Rel. 

 Nov. 

 Sept. 

 Nov. 

 Jan. 

Chicken  a  la  King  Sterling-Carroll-Meeker  June 

Come  to  My  House  Borden-Moreno  Dec. 

Dare  Devil's  Reward  Mix-Joyce  Jan. 

Don't  Marry    Moran-Hamilton   June 

Dressed  to  Kill  Lowe-Astor  Mar. 

East  Side,  West  Side  O'Brien-Valli  Oct. 

Es:aie,  Th9  Valli-Russell  April 

Farmer's  Daughter,  The..   Beebe-Burke   July 

Fleetwing  Norton-Janis   July 

Gateway  of  the  Mjon  Del  Rio-Pidgeon  Jan. 

Gay  Retreat,  The  Cohen-McNamara  Sept. 

Girl  in  Every  Port,  A  McLaglen-Armstrong  Feb. 

Hangman's  House  McLaglen-Collyer-Kent  May 

Hello,  Cheyenne  Mix-Lincoln  May 

Hiqh  School  Hero  Phipps-Stuart  Oct. 

Holiday  Lane  Jan. 

f.onor  Bound  O'Brien-Taylor  May 

Horsemen  of  the  Plains  Mix-Blane  Mar. 

Joy  Girl,  The  Borden-Hamilton  Sept. 

Ladies  Must  Dress  Valli-Gray  Nov. 

Love  H  jngry  Moran-Gray  April 


Date 

20... 
25  ... 

13.... 


Length 

4665  feet. 
4777  feet 
4556  feet 
461 2  feet 


Reviewed 
Mar.  24 
Mar.  3 
Mar.  3 

..Jan.  14 


FIRST  DIVISION  (S.  R.) 

Title  Star  Rel.   Date     Length  Reviewed 

Comrades  Keith-Hughes-H.  Costello  Jan.  1 

Death  Valley  Nye-Weils-Rae  Nov.  15 

Devil's  Cage,  The  Garon-Keith  May 

Fagasa  Kelly-Kelton-Wells  Mar. 

Firnegan's  Ball  Landis-Mehaffey  Oct 

Masked  Angel,  The  Compson-Oakman  Feb. 

Merry  Wives  of  New  York  Pauline  Garon  Jan. 


Ragtime  De  La  Motte-Bowers  Sept.  15 

Souls  Aflame  James-Wells-Lard  Mar. 

Temptations  of  a  Shop  Girl  Compson-Garon-Kaliz  Dec.  1 


Title 
Free  Lips 


Coming  Attractions 

Star 

Marlowe-Novak  


. . .5970  feet 

..Mar.  10 

. . .  .5880  feet 

.  Aug.  12 

. .  6200  feet. 

Dec.  9 

....5700  feet 

.  Mar.  24 

 6900  feet 

...6700  feet 

Sept  9 

. . .  .5604  feet 

Length 

Reviewed 

Loves  of  Carmen  Del  Rio-McLaglen 

News  Parade,  The  Stuart-Phipps  

None  But  the  Brave  Dorothy  Knaop  

No  Other  Woman  Del  Rio-Alvarado  

Painted  Post,  The  Mix-Kingston  

Pajamas  Borden-Gray  

Play  Girl,  The  Bellamy-Brown  

Publicity  Madness  Moran-Lowe  

Road  House  Barrymore-Alba  

Seventh  Heaven  Gaynor-Farrell  

Shame  (re-issue)  John  Gilbert  

Sharpshooters  O'Brien-Moran  

Silk  Legs  Bellamy-Hall  

Silver  Valley  Mix-Dwan  

Soft  Living  Bellamy-Brown  

Square  Crooks  Brown-Armstronq-Dwan 

Tnief  in  the  Dark,  The  Meeker-Hill-Lee  

Two  Girls  Wanted  Gaynor-Tryon  

Very  Confidential  Madge  Bellamy  

Why  Sailors  Go  Wrong  Cohen-McNamara  

Wizard,  The  Lowe-Hyams  

Wolf  Fangs  Thunder-Morton-Lincoln . 


Sept 
May 
June 
June 
July 
Oct. 
April 
Oct. 
July 
Oct. 
.  Nov. 
Jan. 
Dec. 
Oct. 
Feb. 
.  Mar. 
May 
.  Sept. 
Nov. 
Mar. 
Dec. 
Nov. 


Womanwise  Russell-Collyer-Pidgeon  Jan. 

SHORT  SUBJECTS 


5430  feet 
.4987  feet 

5708  feet 
.6566  feet 
.8154  feet 

51 09  feet 


Jan  21 

Mar.  17 
Nov.  4 
May  12 


5038  feet 
5524  feet 
5500  feet 
6518  feet 
4518  feet 
5498  feet 


Jan.  14 
Sept.  23 
Mar.  3 
May  19 
May  19 
Nov.  11 


6188  feet 
.4397  feet 
.61 62  feet 
.5599  feet 
5792  feet 
8538  feet 


May  26 
Mar.  24 
Sept.  23 
Dec.  23 
April  21 
Oct.  7 


5876  feet 
.5200  feet 
5893  feet 


.  Dec.  2 
April  28 
Feb.  11 


8500  feet 
.5467  feet 
5573  feet 
5446  feet 
5011  feet 
5629  feet 
5397  feet 
5937  feet 
6293  feet 
5620  feet 
.5112  feet. 
5629  feet 
5331  feet 
5050  feet 


June  10 


Jan.  28 


Oct.  14 
Mar.  3 
Mar.  31 
May  26 
Oct.  7 
Dec.  16 
April  14 


Dec.  16 
Mar.  10 


FIRST  NATIONAL 

FEATURES 

Title  Star  Rel. 

American  Beauty  Dove-Hughes  Oct. 

Barker,  The  Sills-Compson-Mackaill  Aug. 

Big  Noise,  The  Conklin-Hardy-White  Mar. 

Breakfast  at  Sunrise  Talmadge-Alvarado  Oct. 

Burning  Daylight  Sills-Kenyon  Mar. 

Camilla  Talmadge-Roland  Sept. 

Canyon  of  Adventure   Maynard-Faire  April 

Chaser,  The  Langdon-McConnell  Feb. 

Chinatown  Charlie  Hines-Lorraine  April 

Crystal  Cup,  The   Mackaill-Mulhall  Oct. 

Drop.Kick,  The  Barthelmess-Kent  Sept. 

Flying  Romeos  Sidney-Murray   Feb. 

French  Dressing  Warner-Brook-Wilson  Jan. 

Good-Bye  Kiss,  The   Eilers-Burke-Kemp  July 

Gorilla,  The  Murray-Day-Kersey  Nov. 

Gun  Gospel  Maynard-Faire  Nov. 

Happiness  Ahead  Colleen  Moore  June 

Harold  Teen   Lake-Brian-White  May 

Hawk's  Nest,  The   Sills-Kenyon  May 

Heart  of  a  Follies  Girl  Dove-Kent  Mar. 

Her  Wild  Oat  Moore-Kent  Dec. 

Home  Made   Hines-Daw  Nov. 

Ladies'  Night  in  Turkish  Bath  .        Mackaill-Mulhall  April 

Lady  Be  Good  Mackaill-Mulhall  May 

Life  of  Riley,  The  Sidney-Murray  Sept. 

Little  Shepherd  of  Kingdom  Come     Barthelmess-O'Day  April 

Love  Mart,  The  Dove-Roland  Dec. 

Mad  Hour,  The  O'Neill-Kent  Mar. 

Man  Crazy  Mackaill-Mulhall  Nov. 

Noose,  The   Barthelmess- Joyce  Jan. 

No  Place  to  Go  Astor-Hughes  Oct. 

Oh  Kay.  .  Colleen  Moore  Aug. 

Patent  Leather  Kid,  The  Barthelmess-O'Day  Jan. 

Private  Life  of  Helen  of  Troy  Corda-Stone-Cortez  Jan. 

Red  Raiders,  The  Maynard-Drew  Sept. 

Rose  of  the  Golden  West  Astor-Roland  Oct. 

Sailors'  Wives  Astor-Hughes  Jan. 

Shepherd  of  the  Hills  Francis-O'Day  Jan. 

Smile,  Brother,  Smile  MackaiN-Mulhall  Sept. 

Dec. 
May 
June 
Dec. 
May 
.  Feb. 
June 
Feb. 
May 


19 

13. 
22. 
15. 
1. 


5. 

29 
.  25. 

22 
.  26. 


19 

129. 
I  22. 
.11. 
4. 


Length  Reviewed 
1  reel  May  26 

1  reel  

2  reels  

1  reel  

2  reels  May  19 

1  reel  

2  reels  Mar.  24 

2  reels  

2  reels  May  26 

1  reel   Jan.  21 

2  reels  Mar.  17 

2  reels          May  19 

1  reel  

2  reels  

2  reels  Jan.  14 

2  reels  Sept.  3 

2  reels  May  26 

1  reel  

1  reel  

2  reels  

1  reel  

1  reel  

2  reels  

2  reels  

1  reel  


Texas  Steer,  A  Rogers-Fazenda. 

Three-Ring  Marriage   Astor-Hughes  

Upland  Rider,  The  Maynard-Douglas  

Valley  of  the  Giants  Sills-Kenyon  

Vamping  Venus  Murray-Todd-Fazenda. 

Wagon  Show,  The   Maynard-Faire  

Wheel  of  Chance  Barthelmess-Basquette 

Whip  Woman,  The  Taylor-Moreno  

Yellow  Lily,  The  Dove-Brook  


Title  Star  Rel.  Date 

America's  Little  Lamb  Variety  April  15. . . 

Arkansas  Traveler  Variety  Jan.   8. . . 

Cow's  Husband,  A  Spenser-Temple  

Deser  t  Blooms,  The  Variety  Mar, 

Follow  the  Leader   Payson-Ramon  May 

Date     Length    Reviewed  MX^.^ 

9. . .  6333  feet.  .  Oct.  21      Hot  House  Hazel  T.  Brooks-T  .Hill  Jan. 

19   In  a  Music  Shoppe  (Movietone)  Special  Cast  

25.  ..  7400  feet      May  12     Jack  and  Jilted  P.  Cunning-M.  King  

23  .6042  feet. ..  Dec.  16      Jungles  of  the  Amazon  Variety  Feb. 

11...  .6500 feet.     April  28      Kiss  Doctor,  The  Brooke-Thompson  Jan. 

4  . .  8692  feet      May   6      Lady  Lion  Lincoln-Clayton-Bletcher  Mar. 

22      5800feet      May  19      Lords  ot  the  Back  Fence  Variety  Jan. 

12...  5744  feet      April  21      Love  is  Blonde  Rollens-Ellis  Feb. 

15  6365  feet   Low  Necker,  A  Marjorie  Beebe  

16  6386 feet      Nov.  25  Mum'stheWord  

25  6819  feet      Sept.  30      Old  Wives  Who  Knew  Hallam  Cooley  April 

26  6184  feet      April  14      On  a  South  Sea  Shore  Variety  April 

15...  .6344 feet   Over  the  Andes  Variety  

"2   Psyche  and  the  Pskyscraper  "O.  Henry"  

13...  71 33 feet  .  .  .Dec.   2      Ship  Ahoy!  Variety  Feb. 

6     .6288  feet      Mar.  10      Spanish  Influence  Variety  April 

24  T.  Bone  for  Two  Tyler  Brooke  April 

27        7500  feet   Too  Many  Cookies  T.  Brooke-L.  Miller  Mar. 

27   Vintage,  The  Variety  Mar. 

18  ...5957 feet  ... Mar.  17 

25  .   6118  feet  .    Feb.  11  Coming  Attractions 

20  ...6524 feet  ... May  26  T.„  c, 

1... 6592  feet...  April  14  Tl,,e  b,ar 

6  . .  Air  Circus,  The  Carrol-Lake-Rollins  

18  671 2  feet  .    Sept.16      Cock-EyeJ  World,  The  Lowe-McLaglen  

8  .  .  7700  feet  .  .  May  19  Dry  Martini  

18...  7388  feet   Fazil  Farrell-Nissen-Busch  

4  . .  6625  feet. . .  April  21      Four  Devils,  The  Macdonald-Gaynor-Morton  

27       5542feet  Dec.  30      Four  Sons  Mann-Hall-Bushman  9412feet 

29       7331  feet  Jan.    7      Girl  Downstairs,  The  Moran-O'Brien  

30. ..  .6431  feet  Mar.  17      Me,  Gangster   Collyer-Stuart  

26   Mother  Machree  Bennett-McLaglen  6863feet  Mar.  17 

 11412  feet  Aug.  26,  '27      Pigskin  Rollens-Carol  

8  7694feet  Dec.  23      Plastered  in  Paris  Cohen-Pennick  

4    .  6214  feet      Dec.   9      Red  Dance.  The    Del  Rio-Farrell-Revier   

2. . .  .6477  feet  . .  .Oct.    7      River  Pirate,  The   McLaglen-Moran   

22  5485  feet  Mar.  10      Street  Angel,  The  Gaynor-Farrell  9221  feet  

1...  8188 feet  ...Feb.  25      Sunrise  Gaynor-O'Brien  8729  feet      Oct.  14 

11  6669feet      Sept.  9      Wild  West  Romance  Bell-Lincoln  

4  7419feet  Nov.  18 
27  

3   May  19 

11.... 6336  feet  

13  

19  6212  feet   , 

10   ™le 

5  .  5087  feet  Mar.  24      Bare  Knees  

20  7187  feet       May  26      Blondes  By  Choice  


Length  Reviewed 


Feb.  18 


LUMAS 

FEATURES 

Star  Rel. 

Corbin-Falth  Feb. 

Claire  Windsor  Oct. 


Date  Length 
1... 5800  feet 
1  6987  feet 


Reviewed 
..Jan.  28 


June   2,    19  28 


1919 


Title  Star  Rel. 

Cheer  Leader,  The   Graves-Olmstead   Nov.  1 

Chorus  Kid,  The  Falre-Washburn  April  10 

Girl  From  Rio.  The  Mycrs-Pldgeon  Sept.  1 

Hell  Ship  Branson    Mrs.  W.  Reid-Huwes-Beery . .    May  1 

San  Francisco  Nights   Marmont-Busch  Jan.  1. 

Thru  the  Breakers    Aug. 

Turn  Back  tho  Hours  Loy-Pldgeon  Mar.  12 

United  States  Smith  Gribbon-Loe-Harlan  May 


Oato  Length  Reviewed 
6000  feet  Mar.  10 
6200  feet    .  April  11 

6990  foct  

7000  feet  . .  May  12 
.7000  foet. .    Dec.  31 


Rel.  Date 
April  7  . 

April  21 


6500  (ect  .    Mar.  17 


Coming 

Star 


Attractions 


Title 

Abie  of  the  U.  S.  A   George  J essel  

Down  Grade,  The  Fairbanks-Calhoun  

Gypsy  Love  (tent.)  

Head  of  tho  Family,  The  July 

Man  Higher  Up  June 

River  Woman.  The  Alma  Rubens  

Uncensorcd  Woman.  The  '  

When  Danger  Calls  Fairbanks-Sedgwick  

Woman  Between,  The  


Rel.   Dato     Length  Revlowod 


Title 


METRO-GOLDWYN-MAYER 

FEATURES 

Star 


Rel. 

Across  to  Singapore    Novarro-Crawford   April 

Actress,  The   Shearer-Forbes-O.Moore  April 

Annie  Laurie  Glsh-Kerty  Sept 

Baby  Mine   Arthur-Dane   Jan. 

Becky  O'Neill-O.Moore   Nov. 

Ben  Hur  Novarro-McAvoy  Oct. 


Big  City,  The   Chaney-M.  Day-Compson 

Big  Parade.  The  Gilhert-Adoree  

Body  and  Soul  L.  Barrymore-Pringle-Kerry. 

Bringing  Up  Father  Macdonald-Olmsted-Mornn 

Buttons  Coogan-L.  Hanson  

Certain  Young  Man   Novarro-Adoree  

Circus  Rookies   Dane-Arthur   

Cossacks,  The  Gilbert-Adoree  

Crowd.  The   Boardman-Murray   

Diamond  Handcuffs  Boardman-Gray-Nagel  

Divine  Woman,  The  Garbo-Hanson  

Enemy.  The  Gish-Forbes  

Fair  Co-Ed  Davies-Brown  

Forbidden  Hours   Novarro-Adoree  

F<  reign  Devils   McCoy-Windsor  

Garden  of  Allah  Terry-Petrovich 


Feb 
Sept. 
Oct. 
Mar. 
Dec. 
May 
Mar. 
June 
Mar. 
May 
Jan. 
Feb. 
Oct. 
June 
Sept. 
Nov. 

In  Old  Kentucky  H.  Costello-Murray  Oct. 

Latest  from  Paris,  The   Shearer-Forbes  Feb. 

Laugh,  Clown.  Laugh  Chaney-Young-Asther   April 

Law  of  the  Range,  the  McCoy-Crawford    Jan. 

London  After  Midnight  Chaney-M.  Day-Nagel   Dec. 


Love  Garbo-Gilbert 

Lovelorn,  The   O'Neill-Kent-O'Day  

Man,  Woman  and  Sin   Gilbert-Eagels   

'  alsy.  The  Davios-Caidwell-Gray 

Quality  Street  Davies-Nagel  

F  Iders  of  the  Dark   McCoy-Dwan  

Pcad  to  Romance,  The  Nnvarro-M.  Day  

Fose-Marie  Crawlord-Murray-Petors 

Skirts   Chaplin-Baltour  

Smart  Set,  The  Haincs-Holt-A.  Day . 


Jan 
Dec. 
Nov. 
Mar. 
Dec. 
April 
Sept 
Feb. 
May 
Feb. 

Spoilers  of  the  West   MrCoy-Daw  Dec. 

Spring  Fever  Haines-Crawrord  Oct. 

Student  Prince,  The   Novarro-Shearer  Jan. 

Tea  for  Three  Cody-Pringle-O.  Moore  Dec. 

Thirteenth  Hour.  The   L.  Barrvmore-Gadsdon  Nov. 

Under  the  Black  Eagle  Flash-M.  Day-Forbes  Mar. 

West  Point   Haines-Crawford  Jan. 

Wickedness  Preferred  Cody-Pringle  Jan. 

Wyoming  McCoy-Sebastian  Mar. 

SHORT  SUBJECTS 

Title  Star  Rel.  Date 

Aching  Youth  Charley  Chase  Mar.  17. .. 

All  For  Nothing  Charley  Chase  Jan.  21... 

Amazing  Lovers  Ufa  Oddities  Mar.  10... 

Barnum  and  Ringling,  Inc  "Our  Gang"  April  7. . . 

Bird  Man.  The  Charley  Chase  

Blow  by  Blow   Max  Davidson  Mar.  81.. , 

Came  the  Dawn  Max  Davidson   Mar.  3... 

Children  of  the  Sun  Ufa  Oddities  Feb.  11.. 

Cleopatra  July  7... 

Crazy  House  "Our  Gang"  June  2. . . 

Czarina's  Secret,  The    Baclanova-Mir-Rand   Mar.  17... 

Dumb  Daddies   Max  Davidson   Feb.  4... 

Edison,  Marconi  and  Co  "Our  Gang"  Mar.  10. . . 

Fair  and  Muddy   "Our  Gang"  May  5... 

Family  Groui,  The  Charley  Chase   Feb.  18.  .. 

Fight  Pest.  The  Charley  Chase  May  12. 

Finishing  Touch.  The   Laurel-Hardy   Feb.  25.  . 

Fishing  With  I  Microscope    .         Ufa  Oddities  

Follow  Through   Laurel-Hardy   

Forty  Thousand  Miles  with  Lindbergh  Aviation  Film   Mar.  4... 

From  Soup  to  Nuts  Laurel-Hardy   Mar.  24. . . 

Golden  Fleeces  Ufa  Oddities   May  19 

Happy  Omen,  A   Ufa  Oddities  July  14.. 

Heavenly  Bodies   Ufa  Oddities  

Jungle  Round-Up,  A   Ufa  Oddities    Jan.  28  . 

Lady  of  Victories,  The  A.  Ayres-O.  Matiesen-G.  Irving.  Jan.  21... 

Leave 'Em  Laughing   Laurel-Hardy   Jan.  28.  .. 

Let  George  Dolt  Laurel  Hardy 

Limousine  Love  Charley  Chase   April  14  . 

Monarch  of  the  Glen,  The    Ufa  Oddities  Mar.  24  . . 

Nature's  Wizardry    Ufa  Oddities  July  28... 

Palace  of  Honey,  The   Ufa  Oddities  June  16 

Pathfinders,  The   Ufa  Oddities  

Pass  the  Gravy   Max  Davidson   Jan.  7 

Perfume  and  Nicotine   Ufa  Oddities  Jan.  14).. , 

Pets  and  Pests   Ufa  Oddities  Jan.  28  . . 

Primitive  Housekeeping    Ufa  Oddities  April  21 

Rainy  Days   "Our  Gang"   Feb.  11.  .. 

Sanctuary   Ufa  Oddities   May  5 

Secrets  ol  the  Sea    Ufa  Oddities   Feb.  25 

Should  Women  Drive?   Max  Davidson    May  26 

Sleeping  Death   Ufa  Oddities  June  30 

Spook-Spoofing  "Our  Gang"  Jan.  14. . . 

Tally-Ho   Ufa  Oddities  

Tell  It  to  the  Judge   Stanley-Dwan-Mannlng  May  12 

That  Night   Max  Davidson  

Their  Purple  Moment  Laurel-Hardy    May  19 

Tokens  of  Manhood   Ufa  Oddities. .  .  .June  6  . 

Virgin  Queen,  The  Stanley-Dwan-Mannlng   May  12 


Date  Length 
7.... 6805  feet 
28. ...6998  feet 
17.... 8730  feet 
21.... 5139  feet 
12.  .  . 6433  feet 
8.  .  . 11693  feet 
18... 6838  feet 
10. .  .11519  feet 

I.  ...5902 feet. 
17.... 6344  feet 
24.... 6050  feet. 

19  

31  5651  feet. 

23  

3...  8538  feet 

5  

14  .  7300  feet 
18. . .  .81 89  feet 
15...  6408  feet 

16  

3. . 
5.. 
29  . 
4.. 
14. . 
21 
3  . 
2 
17 
19 
10  . 
31. . 

21  . 
,24.. 

II.  . 
19  . 
25. . 
10  . 

22  . 
30. . 
10. . 
26  . 
29.. 

7.. 
28 
24.. 


Reviewed 
May  5 

May  27  "27 
..Jan.  14 

Jan!  16/26 
Mar.  31 

Nov.  28  '25 
Nov.  25 

! !  Mar.  31 

May  19 

'Feb.  25 


Jan.  21 
Dec.  31 
.  Nov.  4 


4658  feet. . 

April  28 

8200  feet 

Sept.  16 

6646  feet 

7743  feet 

Mar.  3 

7045  feet 

5393  feet  

5687  feet. . 

.  Dec.  23 

7365  feet. . 

Dec.  16 

5950  feet.. 

.  Dec.  30 

K2R0  feet 

7289  feet   

7193  feet.. 

.  Nov.  18 

.5014  feet 

.6544  feet  . 

.  Jan.  21 

7745  feet 

.  Feb.  18 

6476  feet 

.  Mar.  10 

47£4feet  . 

Mar.  24 

6705  feet  . 

.  Oct.  22 

.9435  leet  . 

.  Oct.  7 

.6273  feet.. 

Nov.  11 

5252  feet 

.5901  feet  . 

May  19 

.8134  feet.. 

Jan.  7 

5011  feet 

4435  feet  

Length  Reviewed 
2  reels  

.2  reels          Jan.  14 

1  reel  

.2  reels          April  21 

.2  reels  

.2  reels           April  21 

.2  reels   

1  reel   

2  reels  

2  reels           May  26 

.2  reels   

.2  reels   Feb.  25 

2  reels  ...  April  7 

.2  reels          May  12 

2  reels  ....  Feb.  IS 

2  reels  May  26 

2  reels   April  7 

1  reel  

2  reels  

3  reels   

.2  reels   April  21 

1  reel  

1  reel  

. 1  reel  

1  reel    Oct.  9 

2  reels  Feb.  25 

2  reels  

2  reels  ...  Mar.  3 

2  reels   April  21 

I  reel  Jan.  21 

1  reel   

1  reel  May  26 

1  reel   

2  reels  .  Jan.  14 
1  reel   

1  reel  Mar.  3 

1  reel   

2  reels  

1  reel   

1  reel  Mar.  3 

2  reels         May  19 

1  reel   

2  reels    . .    Jan.  14 

1  reel   

2  reels   

2  reels  

2  reels          May  26 

1  reel  May  ?r 

2  reels  ...  May  19 


Title  Star 

Wicked  K.isimlr.  The  Ufa  Oddities  

Wonders  of  Blue  Gull  Moxlco  Ufa  Oddities  . 

Your  Darn  Tootin'   Laurel- Hardy 

Coming  Attractions 
Title  Star 

Adventurer.  The  McCoy-Sebastian   

Baby  Cyclone.  Tho.   Cody-Pringle   

Beau  BraaJway  Cody-Pringle  

Bellamy  Trial.  The  Joy-Bronson   

Brother  Love  [tentative)  Dane-Arthur 

Bushranger,  The   McCoy-Douglas 

Cameraman,  The  Keaton-Day 

Deadline.  The  Flash-Lorraine-Gray 

Detectives  Dane-Arthur  

Excess  Baggage  Haines-Cortez . 

Four  Walls  Gilbert-Crawford 

Ho  Learned  About  Women  Haincs-Pago-Percy  

Her  Cardboard  Lover  Davics-Asther  

Loves  of  Casanova,  The  Special  Cast   

Madamiiselle  from  Armentleres  E.  Brody-J.  Stuart  

Masked  Stranqer,  The  McCoy  . 

Mask  of  the  Devil   John  Gilbert. 

Naroleon  Special  Cast  

Our  Dancing  Daughters  Crawford-Brown-Sebastian 

Show  People  Davles-Haines   

Telling  the  World  Haines-Page  

Tide  of  Empire  Adoree-Murray  

Trail  of  '98,  The  Del  Rio-Forbes  

War  in  the  Dark   Garbo-Nagel   

While  tho  City  Sleeps  Chaney-Page   

White  Shadows  of  the  South  Seas  Blue-Torres  

Wind,  The  Gish-Hanson  


PARAMOUNT 

FEATURES 

Title  Star  Rel. 

Adventure  Mad  Asther-Hall-Cavis   Mar. 

Barbed  Wire  Negri-Brook   Sept. 

Beau  Sabreur  Brent-Cooper  Jan. 

Big  Killing,  The   Beery-Hatton  Mav 

Chang  Jungle  Film  Sept. 

City  Gone  Wild.  The  Meighan-Brooks  Nov. 

Doomsday   Vidor-Cooper  Feb. 

Drag  Net,  The  Bancroft-Brent  May 

Easy  Come,  Easy  Go  Dix-Carroll   April 

Feel  My  Pulse  Daniels-Arlcn  Feb. 

Figures  Don't  Lie  Ralston-Arlen  Oct. 

Firty-Fifty  Girl,  The   Daniels-Hall  May 

Fools  for  Luck  Fields-Conklin  May 

Gay  Defender,  The   Dix-Todd   Dec. 

Gontleman  of  Paris,  A  Menjou-O'Hara   Oct. 

Gentlemen  Prefer  Blondes  Taylor-Sterling-White  Jan. 

Get  Your  Man  Bow-Rogers   Dec. 

Honeymoon  Hate  Vidor-Carmanatl  Dec. 

Jesse  James  Thomson-Lane   Oct. 

Last  Command,  The  Jannings-Brent   Jan. 

Last  Waltz.  The  Fritsch-Vernon   Nov. 

Legion  of  the  Condemned   Cooper-Wray   Mar. 

Love  and  Learn  Ralston-Chandler   Jan. 

Nevada  Cooper-Todd   Sept. 

Night  of  Mystery,  A   Mcn|Ou-Brent   April 

Now  We're  in  the  Air  Beery-Hatton    Oct. 

Old  Ironsides   Ralston-Farrell-Becry   .    . ...  Mar. 

One  Woman  to  Another   Vidor-Von  Eltz   Sept. 

Open  Range   Chandler-Branson   Nov. 

Partners  in  Crime   Beery-Hatton-Brian   Mar. 

Peaks  of  Destiny  Special  Cast    Jan. 

Pioneer  Scout,  The  Thomson-Lane   Jan. 

Red  Hair  Bow-Chandler   Mar 

Rough  Riders,  The  N.  Beery-Bancroft  Oct. 

Secret  Hour,  The  Negri-Ttomson  Feb. 

Serenade   Menjou-Carver-Basquctte  Dec. 

Shanghai  Bound  Dlx-Brian  Oct. 

She's  a  Sheik  Daniels-Arlen   Nov. 

Shootin'  Irons  Luden-Blane  Oct. 

Show  Down,  The  Bancroft-Brent  Feb. 

Something  Always  Happens  Ralston-Hamilton   Mar. 

Speedy   Lloyd-Christie   April 

Sporting  Goods  Dlx-Olmstead   Feb. 

Spotlight.  The  Ralston-Hamilton  Nov. 

Stark  Love  Special  Cast  Sept. 

Street  of  Sin,  The   Jannlngs-Wray   May 

Sunset  Legion,  The  . .  Thomson-Murphy   April 

Swim.  Girl.  Swim   Daniels-Hall   Sept. 

Tell  It  to  Sweeney  Conklin-Bancroft   Sept. 

Three  Sinners  —  Negri-Baxter   April 

Tillio's  Punctured  Romance   Fields-Conklin    Mar. 

Two  Flaming  Youths  Conklin-Fields   Dec. 

Under  the  Tonto  Rim   Arlen-Brlan   Feb. 

Underworld    Bancroft-Brent-Brook    Oct. 

Way  of  All  Flesh   Jannings-Bennett-Haver  Oct. 

We're  All  Gamblers  Meighan-Millner   Sept. 

Wife  Savers    Beery-Hatton    Jan. 

Woman  on  Trial  Negri-E.  Hanson  Oct. 


Length  Reviewed 
1  reel   

1  reel 

2  reels         May  12 

Length  Reviewed 
4709  feet   


11100  feet      Mar.  24 


Date 
31 

10... 

7... 
19 

3 

12.  . 
18... 
26 ... 
21... 
25... 

8... 
12... 

5... 
10  . 
15... 
28 ... 
10... 

3... 
22  . 
21... 
26  .. 
10... 
14... 
10... 

7... 
22 ... 

3... 
24  .  . 

5... 
17... 
28... 
21... 
10. . . 

1... 

4... 
24.  . 
15... 
12... 

8... 
25... 
24... 

7... 
11... 
19  . 
17... 
26  .. 
«... 
17.  . 
24... 
14. . . 

3... 
17... 

29  ! . 

1... 

3... 

7... 
29 


Reviewed 


Jan.  28 

May  13  '27 
Mar.  3 
April  7 


May  12 
Mar.  3 
Mar.  3 
May  26 


Dec.  31 
Oct.  14 
Jan.  21 


Title 


SHORT  SUBJECTS 

Star 


Rel.  Date 

Adoration   Novelty   Feb.  25 

Behind  the  Counter   E.  E.  Horton   Mar.  3 

Bugs  My  Dear  (Christie)    Bobby  Vernon    April  21 

Bum  Steer.  A   Krazy  Kat  Cartoon   April  21 

Campus  Cuties  Christie1  Billy  Dooley  April  7  . 

Dad's  Choice  E.  E.  Horton   Jin.    7.  .. 

Fighting  Fanny  (Christie)  Featured  Cast   Jan.  21 

Frenzy   Novelty  Jan.  14... 

Gallant  Gob.  A  'Christie)   Billy  Dooley   May  26 

Goofy  Ghosts  (Christie)   Jlmmle  Adams   April  28  . 

Halfback  Hannah  (Christie)    Ann  Cornwall    April  14 

Hold 'Er  Cowboy 'Christie)   Bobby  Vernon    June  2 

Holy  Mackerel  Christie)   Jlmmle  Adams   Feb.  11  . 

Hunger  Stroke.  A  Krazy  Kat  Cartoon   Feb.  25 

Ice  Boxed    Krazy  Kat  Cartoon   Feb.  11  . 

Just  Ihe  Type  (Christie)   Neal  Burns  Feb.  18 

Knights  of  the  Air  Aviation  Film  Mar.  31 

Ko-Ko'sBawth   Inkwell  Cartoon   Feb.  18 

Ko-Ko's  Haunted  House    Inkwell  Cartoon   April  28 

Ko-Ko's  Hot  Dog   Inkwell  Cartoon  April  14 

Ko-Ko's  Jerm  Jam    Inkwell  Cartoon.  Feb.  4 

Ko-Ko's  Earth  Control    Inkwell  Cartoon   Mar.  31 

Ko-Ko's  Kink   Inkwell  Cartoon    Jan.  7 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon    Jan.  21 

Ki-Ko's  Smoke   Inkwell  Cartoon  Mar.  3 


Length 
5897  feet 
6591  feet 
6536  feet 
5E08  feet 
6536  feet 
5408  feet 
5665  leet 
772C  feet 
5364  feet 
5808  leet 
5280  feet. 
7720  leet 
5758  feet 
6376  feet 
5327  feet 
6871  feet 
5998  feet. 
5415  feet 
8656  feet 
8231  feet 
6940  feet 
741 5  feet 
5737  feet 
6258  feet 
5741  feet 
5798  feet 
7910  feet 
4551  feet 
5599  feet 
6600  feet 
5582  feet 
61 18  feet 
6331  feet 
9443  feet 
7175 leet 
52C9feet 
5515  feet 
6015  feet 
5179  feet 
7616  feet 
4792  feet 
7960  feet 
5951  feet 

4934  feet  

6200  feet  Mar.  11  "27 

67(,31etl. .  .  .  .  .  .  .  .  ■ 

6124  feet  . .  Sept.  16 
6006  teet  .  Oct.  28 
7029  feet    .  April  28 

5733  feet  

5319  feet  .  Jan.  7 
5991  feet  April  28 
7643  feet  SepL  9 
8486  feet    .  July  8 

5935  feet  

5413  feet  Jan.  21 
SS60feet    .  Oct.  14 


Length  Reviewed 

2  reels  

2  reels   

2  reels   

1  reel 

2  reels  

2  reels  

2  reeis         Arril  28 

2  reels   

2  reels  

2  reels  

2  reels   

2  reels   

2  reels  

1  reel  

1  reel   

2  reels   

2  reels   

1  reel   

1  reel   

1  reel   

1  reel   

1  reel   

1  reel   

1  ree'  

1  reei   


Feb.  11 
Oct.  28 
Jan.  28 
Dec.  30 
Mar.  24 
Feb.  25 
Oct.  28 
April  21 
Dec.  23 
Dec.  18  "26 
Sept.  30 
Mar.  10 
May  5 
Jan.  21 
Mar.  10 
Mar.  31 
April  1  '27 
Mar.  17 
Dec.  31 
Dec  9 
Dec  9 

Mar.  10 
May  26 
April  14 
Feb.  18 


1920 


Motion    Picture  News 


Length  Reviewed 

1  reel  

2  reals  

2  reels  

1  reel  

1  reel  

1  reel   

2  reels  

2  reels  

2  reels  

1  reel  

2  reels  

2  reels  

2  reels  

I  reel  


Title  Star  Rel.  Date 

Ko-Ko's  Tattoo  Inkwell  Cartoon  Mar.  17. . . 

Long  Hose  (Christie)  Jack  Duffy  Mar.  17. . . 

Love's  Young  Scream  Anne  Cornwall  May  12... 

Love  Shy  (Christie)  Jlmmie  Adams  Mar.  24  . . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  21... 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14. . . 

Save  the  Pieces  (Christie)  Bobby  Vernon  Jan.  28. . . 

Say  Uncle  (Christie)  Jack  Duffy  June  9. . . 

Sea  Food  (Christie)  Billy  Dooley  July  14. . . 

Shadow  Theory  Krazy  Kay  Cartoon  Jan.  28  . . 

Slick  Slickers  (Christie)  Neal  Burns  July    7. . . 

Slippery  Heels  (Christie)  Jimmie  Adams  June  16. . . 

Sweeties  (Christie)  Bobby  Vernon  Mar.  10. . . 

Tong  Tied  Krazy  Kat  Cartoon  April  1 ... 

Two  Masters  Eaton-Post  

Water  Bugs  (Christie)  Billy  Dooley  Feb.   4  2  reels  

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10  1  reel  

Coming  Attractions 
Title  Star  Length  Reviewed 

Abie's  Irish  Rose  Hersholt-McDonald  12103  feet. .  April  28 

Beggars  of  Life  Beery-Arlen-Brooks  

His  Tiger  Lady  Menjou-Brent  

First  Kiss,  The  Wray-Cooper  

Glorifying  the  American  Girl  Special  Cast  

Haifa  Bride  Ralston-Arlen  

Hot  News  Daniels-Hamilton  

lust  Married  Hall-Taylor  

Kit  Carson  Thomson-Lane  

Ladies  of  the  Mob  Bow-Arlen  

Magnificent  Flirt,  The  Florence  Vidor  

Perfumed  Trap,  The  Brian-Brook  

Odd  Fellows  Fields-Conklin  

Patriot,  The  Jannings-Stone-Vidor  

Quick  Lunch  Fields-Conklin  

Racket,  The  Meighan-Prevost  

Sawdust  Paradise,  The  Ralston-Howes  

Side  Show,  The   Fields-Conklin  

Vanishing  Pioneer,  The  Holt-Blane  

Warming  Up  Richard  Dix    

Wedding  March,  The  Von  Stroheim-Wray  

Wings  Bow-Rogers  12  reels  .  .  Aug.  26  '27 


PATHE 

FEATURES 

Title  Star  Rel. 

Alice  in  Wonderland  Special  Cast  Dec. 

Alice  Thru  Looking  Glass  Special  Cast  Feb. 

Dec. 
Oct. 
Feb. 
April 
.Jan 


Almost  Hiimin  Reynolds-Thomson 

Angel  o,  Broadway,  The  Joy-Varconi  

Apache  Rider,  The  Leo  Maloney  

Avenging  Siadow,  The  Klondike-Hallor-Morris 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  

Blonde  for  a  Night,  A  Prevost-Ford  Feb. 

Blue  Danube.  The  Joy-La  Rocque  Mar. 

Born  to  Battle  Bill  Cody  Sept. 

Boss  of  Rustlers  Roost  Dan  Coleman  Jan. 

Bronc  Stomper,  The  Dan  Coleman   Feb. 

Bullet  Mark,  The  Jack  Donovan  Mar. 

Chicago  haver- Varconi  Mar. 

Combat  Walsh-Adams-Hulette  Oct. 

Cowboy  Cavalier,  The  Buddy  Roosevelt  Jan. 

Crashing  Through  Jack  Padjan  Feb. 

Desert  of  the  Lost,  The  Wally  Wales  Dec. 

Desperate  Courage  Wally  Wales  Jan. 

Devil's  Twin,  The  Leo  Maloney  Dec. 

Discord  Ekman-Dagover  Nov. 

Dress  Parade  Boyd-Love  Nov. 

Fangs  of  Fate  Klondike  (dog)  June 


Flying  Luck  Monty  Banks 


Dec. 


Forbidden  Woman,  The  Goudal-Varconi  Nov. 

Girl  in  the  Pullman  Prevost-Ford  Oct. 

Golden  Clown,  The  Ekman-Bell  Dec. 

Gold  From  Weepah  Bill  Cody  Nov. 

Grandma's  Boy  (re-issue)  Harold  Lloyd  Dec. 

Harp  in  Hock,  A  R.  Schildkraut-Coghlan  Oct. 

His  Foreign  Wife  McDonald-Murphy   Nov. 

Hold  'Em  Yale  La  Rocque-Loff  May 

Hoof  Marks  Jack  Donovan  Nov. 

Land  of  the  Lawless  Jack  Padjan  Dec. 

Laddie  Be  Good  Bill  Cody  Jan. 

Law's  Lash,  The  Klondike-Ellis-Maberry  May 

Leopard  Lady,  The  Logan-Hale  Jan. 

Let  'Er  Go  Gallegher  Coghlan-Ford  Jan. 

Main  Event,  The  Reynolds-R.  Schildkraut  Nov. 

Marlie  the  Killer  Klondike-Bushman,  Jr  Mar. 

Midnight  Madness  Logan-Brook  Mar. 

My  Friend  From  India  Pangborn-Fair  Dec. 

Night  Flyer,  The  Boyd-Ralston  Feb. 

Obligin'  Buckaroo,  The  Buffalo  Bill,  Jr  Oct. 


Date 

25... 
12... 
26. . . 
3... 
12... 
29... 

8... 
26... 
11... 
11... 

22  .. 
26  .. 
25 ... 

4... 

23  .. 
29... 

5... 
18. . . 
15... 
11... 
20... 
11... 
24... 
4... 
7... 
31... 
18. .. 
20... 

io'.'.! 

27... 
13... 
13... 
25... 
1... 
20... 
22. . . 
15... 
18.. 
4... 
25... 
19... 
5... 
16... 
1... 


On  to  Reno   Prevost-Landis. . .  . .  Jan, 

Passion  Island  Special  Cast  Feb. 

Perfect  Gentleman,  A  Monty  Banks  Jan.  15. 

Ride  'Em  High  Buddy  Roosevelt  Oct.   9. . . 

Roarin'  Broncs  Buffalo  Bill,  Jr  Nov.  27 . . . 

Rush  Hour,  The  Prevost-Ford  Dec.  12... 

Saddle  Mates  Wally  Wales  Mar.  11 . . . 

Skyscraper  Boyd-Carrol  April  8. . . 

Soda  Water  Cowboy,  The  Wally  Wales  Sept.  25. . . 

Stand  and  Deliver  La  Rocque-Valez  Feb.  19... 

Turkish  Delight  R.  Schildkraut-Fay-Robson  Nov.  11 . . . 

Valley  of  Hunted  Men  Buffalo  Bill,  Jr  Feb.  19. .. 

Walking  Back   Carrol-Walling  May  20... 

What  Price  Beauty?  Nita  Naldi  Jan.  22. . . 

Wise  Wife,  The  Haver-T.  Moore-Logan  Oct.  24. . . 

Wreck  of  the  Hesperus  Bradford-Marion  Oct.  81... 

SHORT  SUBJECTS 

Title  Star  Rel.  Date 

Animal  Snaps  Rarebits  April  8.  .. 

Barnyard  Artists  "Aesop  Fables"  April  29. . . 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April  8. . . 

Bath  Time  Sportlight  June  24. . . 

Battling  Duet,  The  "Aesop  Fables"  April  15... 

Beach  Club,  The  Bevan-Hurlock  Jan.  22. . . 

Benares  (Educational)  Geographical  Number  Jan.  24. . . 

Best  Man.  The  Bevan-A.  Bennett-V.  Dent  Feb.  19. . . 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Garley  Mar.  18  . . 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb.  26. . . 

Boats  and  Fishermen  Science  Number  Mar.  4. . . 

Boy  Friend,  The  "Aesop  Fables"  Jan.  22... 

Broncho  Buster,  The  "Aesop  Fables"  Jan.    1 . . . 


Length  Reviewed 
.5  reels  

'5596  feet  '  Mar.  24 
.6555  feet  . .  Dec.  16 
.5755  feet  .  .  .Feb.  18 
.4293  feet  .    Mar.  31 

.4805  feet  Dec.  30 

.6  reels  

.7  reels.    . .  May  26 

.4875  feet  

.4833  feet  . .  Jan.  14 
.  5408  feet  .  .  Mar.  3 
.4550  feet  .  Mar.  31 
.9992  feet  . .  Dec.  30 
.5100 feet. . .  Nov.  11 
.4526  feet.  .  .  Jan.  28 
.4480 feet.  .  Feb.  11 
.4933  feet. .  .  Dec.  30 
4398  feet .. .  Jan.  21 

.5478  feet  

.8586  feet  .  .  Nov.  11 
.6599 feet.  .  Nov.  11 

64C3  feet. .    Nov.  18 

.6568  feet  Dec.  16 

.5867  feet  ..  Nov.  18 
.791 3 feet.  .  .Mar.  24 
.4968 feet. . .  Dec.  23 

.4750  feet  

.5990  feet. .  .  Dec.  9 
4890 feet. .    Feb.  11 

8  reels  

.4076 feet. .  Dec.  23 
4131  feet. .  Dec.  30 
.4155  feet  . .  Dec.  30 
.4902 feet. . .  Mar  31. 
6650  feet  . .  Mar.  10 
.5888  feet.  .  . Jan.  28 
6472feet. .  .  Nov.  11 
.4600  feet . . .  Mar.  3 

6  reels  

5750  feet.  .  .  Mar.  31 

.5954  feet  

.4575  feet  . .  Nov.  11 

.6  reels  

.7  reels  

.5626  feet  . .  Jan.  14 
.4542  feet  .  Nov.  11 
4375  feet  . .  Dec.  30 

.5880  feet  Mar.  10 

.4260  feet. . .  Mar.  17 
.7040 feet. . .  April  14 
.4546  feet. .  .  Nov.  4 
.5423  feet  ...April  7 

.5397  feet  

.4520  feet  Mar.  3 

. .  6  reels  

.5  reels  Jan.  28 

,  5610feet. . .  .Dec.  16 
.6447  feet  .    Mar.  31 


Length  Reviewed 

.1  reel  April  21 

.  1  reel  

.1  reel  April  7 

.1  reel  

1  reel  April  7 

2reels  Jan.  14 

. 1  reel   

.2  reels  Feb.  11 

.2  reels  Mar.  10 

.1  reel  

.2  reels  

.1  reel  

.1  reel  


Jan.  14 
May  19 


April  21 
Feb.  11 


Mar.  3 
Mar.  24 


May  19 


Mar.  31 
May  19 


Title  Star  Rel.   Date     Length  Reviewed 

Buddhists  of  Burma,  The  (Educational)Geographical  Number  Feb.  5  1  reel  

Busy  Bodies  Sportlight  Jan.    8  1  reel  Dec.  31 

Clothes  and  the  Game  Sportlight  April  15  1  reel  April  7 

Coast  to  Coast  "Aesop  Fables"  May  13  1  reel  May  19 

County  Fair,  The  "Aesop  Fables"  Mar  4  1  reel  

Crowned  Heads  Sportlight  Feb.  19  1  reel  

Delhi  (Educational)  Geographical  Number  Feb.  26  1  reel  

Do  Monkeys  Manicure?  Stan  Laurel  April  1  1  reel  

Eagle  of  the  Night  (Serial)  Frank  Clarke  Oct.  21  

Family  Frolics  Sportlight  Jan.  22  1  reel  

Famous  Playgrounds  Sportlight  May  13  1  reel  

Flight  That  Failed,  The  "Aesop  Fables"  June  3  . .  .1  reel  

Flying  Age,  The  "Aesop  Fables"  April  22  1  reel  

Fiying  Elephants  Roach  Stars  Feb.  12  2reels  

Fun  Afoot  Sportlight  Mar.  18  1  reel  

Galloping  Ghosts   Carew-Hardy  Mar.  11  2  reels  

Girl  From  Nowhere,  The  Pollard-Holloway-Swain  Mar.  25  2  reels  

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.  5  1  reel  

Happy  Days  "Aesop  Fables"  May  27  1  reel  

High  Stakes  "Aesop  Fables"  Jan.  15. . .  .1  reel  

Honeymoon  Hints  Rarebits  Jan.  15  1  reel  

How  Man  Suits  His  Life  Science  Series  2reels  

Houses  of  Arctic  and  Tropics  Science  Number  Feb.  12  2  reels. . . . 

Jungle  Days  "Aesop  Cartoon"  Mar.  25  . .  .2  reels  

Jungle  Triangle,  A  "Aesop  Cartoon"  April  28. ...  1  reel  

Kashmir,  Old  and  New  Geographical  Number  Jan.  10. ...  1  reel  

Limberlegs   Sportlight  June  10  1  reel  

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29  ... 2  reels  

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller  Jan.  15. .  .10  episodes. 

Mark  or  the  Frog,  The  M.  Morris-D.  Reed  Mar.  25  .  .10  episodes . 

Matching  Wits  Sportlight  April  29  1  reel  

On  the  Ice  "Aesop  Fables"  Mar.  11  1  reel  

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque)  Feb.  12  1  reel  

Playing  Hookey  "Our  Gang"  Jan.    1  2  reels  

Puppy  Love  "Aesop  Fables"  June  10  1  reel  

Reeling  Down  the  Rhine  Travelesque  Jan.  15  1  reel  

Run  Girl,  Run  Sennett  Girls  Jan.  15. . .  .2  reels  

Scaling  the  Alps  "Aesop  Fables"  April  1  1  reel  

Season  to  Taste  Sportlight  Mar.  4  1  reel  

Shalimar  Gardens,  The  Geographical  Number  Mar.  18  1  reel  

Should  Tall  Men  Marry?  Roach  Stars  Jan.  15  2reels  

Smile  Wins,  The  "Our  Gang"  Feb.  26  2  reels  

Smith's  Army  Life  Hiatt-McKee-Jackson  Feb.  5  2  reels .... 

Smith's  Bargain  Hiatt-McKee-Jackson  2  reels  

Smith's  Farm  Days  Hiatt-McKee-Jackson  Mar.  4 ....  2  reels  

Smith's  Holiday  Hiatt-McKee-Jackson  Jan.    8  2  reels  

Smith's  Restaurant  Hiatt-McKee-Jackson  April  1  1  reel  

Soldier  Man  Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18  1  reel  

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19  1  reel  

Star  Builders  Sportlight  May  27  1  reel  

Swim  Princess,  The  Pollard-Clyde-Lombard  Feb.  26  2  reels. . . . 

Tail  Waggers  Sportlight   April  1  1  reel  

Terrible  People,  The  (Serial)  Ray-Miller  Aug.  12  

Trees  Rarebits  Mar.  1 1  1  reel  

Twenty-Four-Dollar  Island  Novelty  1  reel  

Versatility  Sportlight  Feb.   5  1  reel  

Volcanoes  (Educational)  Geological  Number  Feb.  19  1  reel  

Wandering  Minstrel,  The  "Aesop  Fables"  Jan.  29  1  reel  

War  Brides  "Aesop  Fables"  May  20. . .  .1  reel  

Work  of  Running  Water  Geological  Number  Mar.  11 ...  .1  reel  

Yellow  Cameo,  The  (Serial)  Ray-Hearn  June  3. .  .10  episodes. 


Jan.  21 
Jan.  14 
Mar.  24 
April  21 


Feb.  11 


Jan.  7 
Jan.  14 
Mar.  31 


Jan.  7 
Mar.  3 
Feb.  4 


Mar.  3 
Dec.  31 


Feb.  18 
May  19 
Mar.  3 


Dec.  23 
Jan.  28 


May  19 


Coming  Attractions 

Title  Star  Length  Reviewed 

Annapolis  Basquette-Brown  

Black  Ace,  The   Don  Coleman   

Bride  of  the  Colorado  Bole«-Blossom  

Cop,  The  Boyd-Logan  

Flying  Buckaroo,  The   Wally  Wales  

Forty-Five-Calibre  War   Coleman-Loff  

Godless  Girl,  The  Basquette-Prevost  

King  of  Kings,  The  Warner-Logan   1 3500  feet  April  29  '27 

Ladies  Must  Love  Rod  La  Rocque  

Love  Over  Night  La  Rocque-Loff  

Man-Made  Woman  Joy-Boles- Warner  

Power  Boyd-Logan  

Red  Mark,  The  von  Seyffertitz  

Ship  Comes  In,  A  R.  Schildkraut-Dressler  June  4  

Sin  Town  Allen-Fair  

Survival  of  Slim,  The  Wally  Wales  

Tenth  Avenue  Haver-Varconi  

Valley  Beyond  the  Law  Coleman-Loff  

What  Holds  Men  Leatrice  Joy  

Yellow  Contraband  Leo  Maloney  

PEERLESS  PICTURES  (S.  R.) 

Title  Star  Rel.   Date     Length  Reviewed 

GirlIHe  Didn't  Buy,  The  Garon-Simpson  April   5600  feet  

Golden  Shackles  Priscilla  Bonner  Mar  5600  feet  

Out  of  the  Past  O'Malley-L.  Rich  Sept. 26. . .  .6000 feet  

Web  of  Fate,  The  Lillian  Rich  Nov.  7. . .  .5800  feet  

Wilful  Youth  Harlan-Murphy  Dec  5800feet  . .  May  26 


RAY  ART  (S.  R.) 


Title  Star  Rel.  Date 

Boy  of  the  Streets,  A  Walker-Bennett  Sept.    . . . 

Branded  Man,  The  Delaney-Marlowe  

Casey  Jones  Lewis-Robards  Jan. 

Cruise  of  the  Hellion  Murphy-Keith  Sept.    . . . 

Danger  Patrol,  The  Russeli-Faire  April 

Divine  Woman,  The  Vera  Reynolds  July 

Gun-Hand  Garrison  Tex  Maynard  Oct. 

Gypsy  of  the  North  Gordon-Hale  April 

Heart  or  Broadway,  The  Garon-Agnew  Jan. 

Heroes  in  Blue  Bowers-Rand  Nov. 

Law  and  the  Man,  The  Santschi-Brockwell  Jan. 

Light  in  the  Window,  A  Walthall-Avery-Keefe  Oct. 

My  Home  Town  Brockweil-Glass  Mar. 

On  the  Stroke  or  12  E.  Torrence-Marlowe-O'Shea. .  Nov. 

Painted  Trail,  The  Buddy  Roosevelt  Feb. 

Phantom  of  the  Turf,  The  H.  Costello-Lease  Mar.     . . . 

Prince  of  the  Plains  Tex  Maynard  Sept. 

Ridin'  Luck  Tex  Maynard  Oct. 

Trail  Riders  Buddy  Roosevelt  April 

Trailin' Back    Buddy  Roosevelt  Mar. 

Wanderer  of  the  West,  A  Tex  Maynard  Nov. 

Wheel  of  Destiny,  The  Stanley-Hale  Oct. 

Wild  Born   Tex  Maynard   Dec. 

You  Can't  Beat  the  Law  Lee-Keefe  Feb. 


Length 
5059  feet. 
6796  feet 
6673  feet. 
6089  feet. 
6076  feet 


Reviewed 


.  Sept.  30 


4879  feet  

5976  feet  

5853  feet  

5076  feet  

591 6  feet...  Mar.  24 
5960  feet. .    Nov.  11 

5608  feet  

5970  feet  

4571  feet  

5905  feet  

4134  feet  

4137  feet  

4627  feet  

4308  feet   

4200  feet  

5869  feet  

4490  feet  

5260  feet  


June    2,    19  28 


1921 


STERLING  PICTURES  (S.  R.) 


Title  Star  Rel. 

Pretty  Clothes  Ralston-Wnlker   Oct. 

Outcast  Souls   P.  Bonner-Delaney  Dec. 

Burning  Up  Broadway   H.  Costello-Frazer   Jan. 

Marry  the  Girl   Bedford-Ellis   Mar. 

Million  For  Love,  A   Dunn-Howes  May 


Date 

15. . . 
15... 
30  . 
1. . . 


Length 
5652  teet  . 
5210  feet 
5200  feet 
5300  feet 


Reviewed 
Nov.  4 


Mar.  10 


Title 

It  Might  Happen  to  Any  Girl 
Undressed 


Coming  Attractions 

Star 


Length  Reviewed 


Bryant  Washburn 


STATE  RIGHTS 


Reviewed 


April  21 
Mar.  3 

Mar.  24 
Nov.  4 

Mar.  24 


Mar.  3 


Title  Star  Disfr       Rel.   Date  Length 

Adorable  Cheat,  The  Lee-Keefe   Chesterfield.. .  April  15  5400feet 

Aftermath  Special  Cast  Collwyn  Dec.     .  6800  feet 

Air  Mail  Pilot,  The  Mefaffey-Metcalfe  Hi-Mark  5000  feet 

Battles  of  Coronel  Special  Cast  Artlee  Feb.     .  84C0  feet 

Broadway  After  Midnight  Bonner-Landis  Krelbar  Nov.     .  61 99  feet  . 

Broken  Hearts  Hercules  

Czar  Ivan  the  Terrible  Special  Cast  Amkino  April       8500  feet 

Dance  Fever  Corda-Varconi  Brill  

Dawn  Special  Cast   Arch  Selwyn  

Daughter  of  Israel  Betty  Blythe  Aywon    8300  feet 

Devil's  Passion,  The  Special  Cast  .  Arfa    5700  feet 

Faithless  Lover,  The   O'Brien-Hulette  Krelbar  Mar.     .  5600 feet.. 

Fangs  of  Justice  Silverstreak-Walker  .  Bischoff  5000  feet  

Jealousy  Lya  de  Puttl   Brill  

Last  Moment.  The   Matieson-Hale  Zakoro  April     .  5800  feet      Mar.  31 

Little  Wild  Girl,  The  Lee-Landis  Hercules  

Modern  Du  Barry.  A   Maria  Corda  Brill   June  1..  7000  feet  

Port  of  Missing  Children  Special  Cast  Superlative  

Port  of  Missing  Girls  Bedford-McGregor      Brenda  7270feet  Mar.  3 

Primanerliobe  German  Cast  Scenic  Films  6500 feet. . .  Mar.  24 

Sally  of  tie  South  Seas  Hercules  

Sealed  Lips  Swedish  Cast  Colwyn  6000  feet  

Shadows  ot  the  Night  Hercules  

Shooting  Stars  English  Cast  Artlee  April       5800  feet. .  .  April  28 

Simba  Jungle  Film   Capitol  Pict  8000  feet  Feb.  4 

Streets  of  Algiers  Camilla  Horn .... 

Thrill  Seekers  Clifford-Fulton 

Tartuffe  the  Hyprocrite  Jannings-Dagover 

Tracey  the  Outlaw  Jack  Hoey  

Two  Brothers  Conrad  Veidt 

When  Fleet  Meets  Fleet  English  Cast  


Brill  7  reels. 

Superlative  4900  feet  

Brill   7  reels.    Aug.  5  "27 

New-Cal  Mar.     .  6000  feet. .    Mar.  31 

Brill  

Hi-Mark  7953  feet  


Title 

Bel  The   F. 

Cigarette  Maker's  Romance. . .  .F. 

District  Doctor,  The  F. 

Girl  with  the  Golden  Eyes,  The.F. 

Mysterious  Airman,  The   

Necklace,  The  F. 

Nothing  to  Live  For  Al 

Piece  of  String,  A  F. 

Police  Reporter  The  (Serial).  . .  .W. 

Sophomore,  The  G. 

Spookey  Money  Al 

Who's  Who    Al 

You  Can't  Win  Serial*  


SHORT  SUBJECTS 

Star  Dist'r        Rel.  Date    Length  Reviewed 

P.  Donovan  producer)  2  reels  

P.  Donovan  (producer)  2  reels  

P.  Donovan  (producer)  2  reels  

P.  Donovan  (producer)  2  reels  

 Weiss  Bros   lOepisodes  

P.  Donovan  producer! Mary  Alden  2  reels  

Joy  Cranfield  Clarke  2  reels  

P.  Donovan  'producer)  2  reels  

Miller-E.  Gilbert  .  Weiss  Mar.     .  .10  episodes  

O'Neill-L.  Graydon  Hi-Mark   

Joy  Cranfield-Clarke  2  reels  

Joy  Cranfield-Clarke  2  reels  

 Weiss  Bros  1 0  episodes  


TIFFANY-STAHL 

FEATURES 

Title  Star  Rel.  Date 

Bachelor's  Paradise  O'Neill-Graves  Mar.  15. . . 

Clothes  Make  the  Woman  Soulhern-Pidgeon   May  1 

Devil's  Skipper,  The  Bennett-Love-Landis  Feb.   1 . . . 

Girl  From  Gay  Paree  Bedford-McGregor  Sept.15 

Green  Grass  Widows  Hagen-Harron-Olmsted  June  10 

Haunted  Ship,  The   Love-Sebastian-Santschi  Dec.  1 

House  of  Scandal  Sebastian-O'Malley  April  1 

Ladies  of  the  Night  Club  Cortez-Leonard   May  15 

Lingerie   White-McGregor  July  1 

Nameless  Men  Windsor-Moreno  Feb.  15 

Night  Life   Harron-A.  Day  Nov.  1 

Once  and  Forever   Miller-Harron  Oct.  15 

Prowlers  of  the  Sea  Cortez-Myers  June  20 

Scarlet  Dove,  The  Frazer-Borio  April  15 

Stormy  Waters   Southern-McGrogor  June  1 

Streets  of  Shanghai   Starke-Harlan  Dec.  1 5 

Their  Hour   Harron-Sebastian  Mar.  1 

Tragedy  of  Youth   Baxter-Miller-Collior.  Jr  Jan.  15 

Wild  Geese   Bennett-Southern-Keith   Nov.  15 

Woman  Against  the  World  Ford-Hale-Olmsted   Jan.  1 

Women's  Wares  Brent-Lytell-Kent   Oct.  1 

SHORT  SUBJECTS 

Title  Star 
Marcheta  Color  Classic  


Length  Reviewed 

6147 <oet   

5209  feet  

5510  feet  .  May  26 
5233  feet. . .  Sept.  23 


. .  .4753  feet  . 

..Feb.  4 

....  5297  feet. . 

.  .  5708  feet  . 

April  14 

. .  .  6235  feet  . 

Dec.  2 

.  .  5629  feet 



51 02  feet. 
5735  feet 
5276  feet 
5652  feet 
6361  feet 
6448  feet 
5283  feet 
5614  feet 


Mar.  3 


Rel. 
Mar. 
Mar.  1 
Mar.  15 
Jan.  1 
April  1 
Jan.  15 
Feb.  15 


Date  Length 
1 ....  1  reel  . . 
1  reel 
1  reel 
1  reel 
1  reel  .  . 
1  reel  . 
1  reel  . 


Mar.  31 


Nov.  18 


Reviewed 


Medallion,  The  Color  Classic 

Mission  Bells  Color  Classic 

North  of  Suez  Color  Classic 

Perfect  Day,  A  Color  Classic 

Scarface  Color  Classic 

Souvenirs  Color  Classic 

Tom,  Dick  or  Harry  Color  Classic   1  reel 

Treasure  Land  Color  Classic  Feb.   1 ...  1  reel 

Coming  Attractions 

Title  Star  Rel.  Date 

Albany  Night  Boat   July  20  

Beautiful  But  Dumb  Aug.  1... 

Domestic  Relations  Aug.  15. .  . . 

Ghetto.  The   George  Jessel  

Grain  of  Dust,  A  Cortez-Windsor-Rubens  July  10 

Marriage  of  Tomorrow   Miller-Gray  

Toilers.  The    Ralston-Fairbanks,  Jr. 


Length  Reviewed 


Title  Star  Rel.  Date 

Back  to  God's  Country  Adoree-Frazer  SepL  4  . 

Border  Cavalier,  The   Fred  Humes    Sept.  18 

Buck  Privates  De  Putti-McGregor  June  3 

Call  of  the  Heart  Dynamite-Cobb-Alden   Jan.  29 

Cat  and  the  Canary  La  Plante-Hale-Stanley   SepL  11 . . 

Cheating  Cheaters  Compson-Harlan  OeL    9. . . 

Chinese  Parrot,  The  Bosworth-Nlxon  OcL  23. . . 

Clean  Up  Man,  The  Wells-O'Day  Feb.  12  . . 

Cohens  and  Kellys  In  Paris  Sldney-Macdonald  Jan.  15 

Count  of  Ten,  The  Ray-Ralston  June  17. . . 

Desert  Dust  Ted  Wells  Dec  18. 

Fangs  of  Destiny   Dynamlte-Cobb-Caldwell  Dec.  4 

Fearless  Rider,  The  Humes-Worth  Jan.  15  .. 

Finders  Keepers  La  Plante-Harron  Feb.   5  . . 

Flyin'  Cowboy,  The  Gibson-Hasbrouck  June  1 

Four  Footed  Ranger,  The  Dynamite  'dog)  Mar.  25 

Four  Flusher,  The  Lewis-Nixon  Jan.  8 

Galloping  Fury  Gibson-Rand   Nov.  20 

Good  Morning  Judge  Denny-Nolan  April  29 

Harvest  of  Hat 3,  The   Rex-Perrin   

Hero  For  a  Night.  A  Tryon-Mlller  Dec.  18. . . 

Hero  of  the  Circus   Special  Cast   

Hot  Heels  Tryon-Miller  May  13 

Hound  ot  Silver  Creek  Dynamite  rdog)  May  20 

Irresistible  Lover,  The  Keane-Moran  Dec.  4 . . . 

Les  Miserables  Special  Cast  Oct.  30 

Lone  Eagle,  The  Keane-Kent  Sept.  18 

Love  Me  and  World  Is  Mine  Philbin-Kerry  Mar.  4  . 

Made  to  Order  Hero  Ted  Wells  June  3 

Man's  Past,  A  Veidt-Bedford  Dec.  25  . 

Midnight  Rose  De  Putti-Harlan  Feb.  26... 

One  Glorious  Scrap  Fred  Humes  Nov.  20 

On  Your  Toes  Denny-Worth  Nov.  27. . . 

Out  All  Night  Denny-Nixon  Sept.  4. . . 

Painted  Ponies  Gibson-Claire  Sept.25 

Phantom  Flyer,  The  Al  Wilson  Feb.  26 

Put  'Em  Up  Fred  Humes  Mar.  11  . . . 

Rawhide  Kid.  The   Gibson-Hale  Jan.  29... 

Shield  of  Honor,  The  Lewis-Gulliver-Hamllton  Feb.  19  . . 

Silk  Stockings  La  Plante-Harron  Oct.    2  . 

Sky  Hand  Saunders  Al  Wilson  Nov.  6 

Small  Bachelor,  The  Kent-Beranger  Nov.  6  . . 

Stop  That  Man  Lake-Kent  Mar.  11 . . . 

Straight  Shootin"  Ted  Wells  Oct.  16. . . 

Surrender    Philbin-Moskine  Mar.  4.  .. 

Thanks  For  Buggy  Ride  . .  La  Plante-Tryon  April  1 

That's  My  Daddy  Denny-Kent  Feb.   5  . 

Thirteenth  Juror,  The  Nilsson-Bushman  Nov.  13  . . 

Thirteen  Washington  Square  Hersholt-Joyce  April  8  . . 

Three  Miles  Up  Al  Wilson  Sept.  4... 

Thunder  Riders,  The  Ted  Wells  April  8  . . 

Trick  of  Hearts,  A  Gibson-Hale  Mar.  1 8  . . 

We  Americans  Sidney-Miller-Lewis  May  6  . . 

Wild  Beauty  Rex-Allen-Marlowe  Nov.  27. . . 

Wild  West  Show,  The  Gibson-Gulliver  May  20 

Wolf's  Trail  Dynamite-Cobb-Lamont  Oct.    2  . 

Won  in  the  Clouds  Al  Wilson  April  22 

SHORT  SUBJECTS 
Title  Star  Rel.  Date 

Africa  Before  Dark  Oswald  Cartoon  Feb.  20  . . 

All  Balled  Up   Charles  Puffy  Feb.  27... 

Ambuscade,  The   Fred  Gilman  June  16 

Any  Old  Count  "The  Gumps"  Jan.  23. . . 

Back  to  Nature  Arthur  Lake  Feb.  27. . . 

Bare  Fists  Jack  Perrin  Jan.  14... 

Battling  Justice  Fred  Gilman  Mar.  24  . 

Big  Bluff,  A  Long-Adams-Layman-McPhail    May   2  .. 

Boss  of  the  Rancho  Bob  Curwood   Jan.  7... 

Brand  of  Courage,  The  B.  Curwood-P.  Montgomery       Feb.  4 

Brand  of  Courage,  The  B.  Curwood-P.  Montgomery      Jan.    7  . 

Bright  Lights  Oswald  Cartoon  Mar.  19 

Buckskin  Days  Newton  House  Feb.  18 

Buster  Minds  the  Baby  Trimble,  Turner  and  Dog  June  27 

Buster's  Big  Chance  Trimble.  Turner  and  Dog  Jan.  11 . . . 

Buster  Shows  Off  Trimble,  Turner  and  Dog  Mar.  14  . 

Buster  Steps  Out   Trimble,  Turner  and  Dog   Feb.   8  .. 

Buster's  Whippet  Race  Trimble.  Turner  and  Dog   May  23... 

By  Correspondence  Arthur  Lake  Jan.  30  . . 

Case  ot  Scotch,  A  "The  Gumps"  Jan.    9  . 

Cloud  Buster,  The   'The  Gumps"  Feb.   6  . 

Code  of  the  Mounted.  The  Jack  Perrin  May  5. . . 

Dangerous  Trail,  A  

Dates  for  Two  C.  King-C.  Doherty  Jan.  18  . 

Diamond  Master,  The  

Fighting  Destiny  Fred  Gilman  May  19 

Fighting  Kid,  The  Newton  House  June  9 

Fox  Chase,  The  Oswald  Cartoon  June  25 

Frame-Up  Man,  The  Bob  Curwood   May  26 

Full  House,  A  Long-Adams-Lymon-McPhaill.   June  13 

Gauge  of  Battle,  The  Fred  Gilman  April  21 

George  Meets  George  Sid  Saylor  June  20 

George's  False  Alarm  Sid  Saylor  Feb.  29 

George's  School  Daze  Sid  Sacylor  

Haunted  Island,  The  (Serial)  Jack  Daugherty-Helen  Foster     Mar.  26  . 

Harem  Scarem  Oswald  Cartoon  Jan.   9  . . 

Her  Haunted  Heritage  Ben  Hill  July    2  . 

Her  Only  Husband  Long-Adams-Laymon-McPhalll  April  4 

Hidden  Money   Bob  Curwood  April  26 

High  Flyin"  George  Sid  Saylor  Jan.  25  . 

His  In  Laws  Charles  Puffy   Mar.  12 

Horns  and  Orange  Blossoms  Charles  Puffy    Jan.  29 

Horse  Play  Long-Adams-Laymon-McPhalll  Jan.  4 

Hungry  Hoboes  Oswald  Cartoon   May  14 

Indoor  Golf   Long-Adams-Layman-McPhaill  Mar.  7  . 

Iron  Code,  The  Jack  Perrin  June  30 

Looters.  The  Bob  Curwood   Mar.  3 

Madden  of  the  Mounted  Jack  Perrin  Mar.  10 

Man  of  Letters,  A  Sid  Saylor  Feb.  15 

Married  Bachelors  Charles  Puffy    April  9 

Mistakes  Will  Happen   Ben  Hall   Feb.  13 

Money!  Money!  Money'  Ben  Hall   May   7  . 

Neck  n' Neck  Oswald  Cartoon  Jan.  23  . 


Length 

Reviewed 

5751  feet 

Aug.  29 

4427  feet 

6171  feet 

Feb.  4 

AtAt*  font 

7190  feet 

May  20 

5623  feet 

Dec.  23 

7304  feet 

Jan.  7 

4232  feet 

7481  feet 

Feb.  18 

6279  feet 

4349  feet 

4295  feet  

4173  feat  

6081  feet 

Mar.  17 

5109  feet 

442  6  feet 

6193feet 

Jan.  28 

5503  feet 

5645  feet 

5711  feet 

Dec.  2 

4095  feet  

6958  feet      Sept.  16 

7713  feet  

5862  feet      April  28 


6813  teet 
4120feet 
6135  feet 
5689  feet 
4172  feet 
.591 8  feet 
61 70  feet 
5416  feet 
4253  feet 
4200  feet 
5382  feet 
61 72  feet 
6166  feet 
4393  feet 
621 8  feet 
5389  feet 
4251  feet 
8249  feet 
6179  feet 
6073  feet 
5598  feet 
6274  teet. 
4136  feet 
4353  feet 
5495  feet 
9151  feet 
51 92  feet. 
5254  feet 
4167  feet 
4348  feet 


Feb.  11 

Sept.  16 
Mar.  10 

Jan.  14 
Oct.  7 
Aug.  5 


Dec.  20 
Aug.  26 


April  28 
Aug.  19 
Mar.  10 
Feb.  4 

Dec.  19 
Feb.  4 
July  11 


April  7 


Length  R 

1  reel 

2  reels 
2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 
2  reels 

1  reel 

2  reels 
2  reels 
2  reels 
2  reels 
2  reels 


evlewed 
April  7 
Feb.  4 
May  19 


Feb.  11 
Dec.  23 
Feb.  25 
April  7 


Jan.  7 
Jan.  7 
April  7 
Jan.  28 
May  26 
Dec.  23 


Jan.  28 
April  28 
Jan.  14 
Dec  23 
Jan.  21 
April  7 
May  5 
Dec  31 


Newlyweds'  Advice    Jan. 


UNIVERSAL 

FEATURES 

Title  Star  Rel.   Date     Length  Reviewed 

Air  Patrol.  The  Al  Wilson  Jan.    1 .... 4259  feet   

Alias  the  Deacon   Hersholt-Marlowe  Jan.  22      6869  feet      Oct.  21 

Arizona  Cyclone.  The   Fred  Humes  M«y  6  407*feet  


July 

April  2 

June  4 

May  7 

Feb.  6 

Mar.  5 
Mar.  21 


Newlyweds'  False  Alarm,  The 

Newlyweds'  Friends.  The   Snookums-Bartlett-McPhaill 

Newlyweds'  Happy  Day.  The  Snookums-Bartlett-McPh.nll 

Newlyweds'  Imagination,  The  Snookums-Bartlett-McPhaill 

Newlyweds'  Servant.  The   Snookums-Bartlett-McPhaill 

Newlyweds  Success,  The   Snookums-Bartlett-McPhaill 

No  Blondes  Allowed   C.  King-C.  Doherty  

Oh.  What  a  Knight    Oswald  Cartoon 

Ole  Swimmln'  'Ole,  The   Oswald  Cartoon   Feb.  6 

One  Every  Minute   Arthur  Lake   April  23 

Out  In  the  Rain   'The  Gumps"  Feb.  20 

Ozzie  of  the  Mounted   Oswald  Cartoon    April  30 


2  reels  April  21 

2  reels         May  19 

1  reel  May  26 

2  reels  ...  May  5 
2  reels         May  19 

2  reels  Mar.  24 

2  reels  

2  reels          Feb.  4 

2  reels          May  5 

lOepisodes   

1  reel   

1  reel   

2  reels  .  Mar.  17 
2  reels         Mar.  31 

2  reels   

2  reels  Feb.  18 

2  reels  Jan.  7 
2  reels          Dec  16 

1  reel  April  21 

2  reels         Feb.  11 

2  reels   May  26 

2  reels   Feb.  4 

2  reels  Feb.  1 1 
2  reels       .  Jan.  28 

2  reels   Mar.  17 

1  reel  Jan.  21 

1  reel   April  14 

1  reel   

2  reels  .  Dec.  16 
2  reels 

2  reels   Mar.  10 

2  reels  May  12 
2  reels  April  14 
2  reels         Feb.  4 

2  reels   Feb.  11 

2  reels  .  Feb.  25 
1  reel  .  May  5 
1  reel  Mar.  24 

1  reel   April  7 

2  reels           Jan.  28 

1  reel  April  7 


V)22 


.1/  o  t  io  11    P  i  c  t  h  r  e 


N  c  zv  s 


Title  Star  Rel. 

Payroll  Roundup.  The  Bob  Curwood   Mar. 

Poor  Papa   Oswald  Cartoon  June 

Prince  and  the  Papa  Chanes  Puffy  Feb. 

Real  Life   .  Long-Adams-Laynrn-McPnaill  July 

Ride  'Em  Plowboy  Oswald  Cartoon  April 

Ride  For  Help,  The  .    Newton  House  July 

Riding  Gold  Newton  House  Jan. 

Ring  Leader,  The  Jack  Perrin  April 

Ringside  Romeos  Arthur  Lake  Mar. 

Rival  Romoes   Oswald  Cartoon  Mar. 

Sagebrush  Sadie  Oswald  Cartoon  April 

Sailor  George  Sid  Saylor  May 

Scarlet  Arrow,  The  (Serial)  F.  X.  Bushman,  Jr   June 

Sealed  Orders  Jack  Perrin  Feb. 

Shady  Rest   "The  Gumps"  

Sliding  Ho-ne  Lewis-Gulliver-Phillips  Jan. 

Mar. 
Mar. 
Jan. 
April 
Jan. 
April 


Date 

31... 
11... 
13  .. 
4 

16  .. 

7.  . . 
21... 

7... 
26... 

5... 

2... 

9  . 

3... 
11... 


16 

Social  Lions  Ben  Hall   Mar.  12 

Some  Babies  Charles  Puffy  Mar.  26 

Somo  Pets  Arthur  Lake  Jan.  2. 

Son  of  the  Frontier,  A  Newton  House  April  14 

So  This  Is  Sapp  Center  Ben  Hal  Jan.  16. 

Special  Edition   Ben  Hall  April  9 

Speed  Sheik,  The  Arthur  Lake  June  18 

Start  Something  Long-Adams-Laymon-McPhaill  Feb.    1  . 

Summer  Kniy'its  Arthur  Lake  May  21 

Swell  Clothes  Arthur  Lake  Dec.  5 

Taking  the  Count  C.  King-C.  Doherty  April  18 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11 

There's  a  Will  C.  King-C.  Doherty  Dec.  21.. 

Tricky  Trickster,  The   Ben  Hall  June  4 

Unexpected  Hero,  An  F.  Gillman-M.  King  Feb.  25 

Untamed,  The  Newton  House  May  12 

Valiant  Rider,  The  'Western)  Bob  Sherwood  June  23 . 

Vanishing  Rider,  The  (Serial)  Wm.  Desmo.id  Jan.  16 

Watch  George  Sid  Saylor  Mar.  28 

Whata  Party  C.  King-C.  Doherty  Feb.  22. 

When  George  Hops  Sid  Saylor  April  25. 

When  George  Meets  George  Sid  Saylor  June  0 

Whose  Wife   King-Doherty  June  6 

Winged  Hoofs  Newton  House  Mar.  17 

Winning  Five,  The  Lewis-Gulliver-Philli^s  Sept.  26 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.  2. 

Wolves  of  the  Range  Fred  Gilman  Jan.  28. 

Woman  Chasers  C.  King-C.  Doherty  May  16. 


Length  Reviewed 

2reeis  Mar.  3 

.1  reel  May  19 

.  2reeis  Jan.  21 

2  reels  

.1  reel   Mar.  24 

2  reels. . . . ."  

2  reels  

.2  reels  Mar.  10 

.1  reel   Mar.  10 

.  I  reel    April  7 

1  reel  May  5 

2  reels   April  14 

10  opisodes  

2  reels  Jan.  28 

2  reels  

2  reels  Dec.  30 

.  1  reel   

.2  reels  Mar.  3 

1  reel  Dec.  14 

.2  reels  Mar.  17 

.1  ree;  Dec.  30 

.1  reel  Mar.  17 

.1  reel  May  26 

.2  reels         Jan.  14 

.1  reel  April  28 

.1  reel  Nov.  18 

2  reels  Mar.  24 

10  episodes  

2  reels  Mar.  17 

.2  reels  

.1  reel  May  19 

2  reels  Jan.  28 

2  reels  Apri.  14 

2  reels  May  19 

10  episodes  

2  reels  Mar.  3 

.2  reels   Feb.  4 

2  reels  Mar.  31 

.2  reels  May  19 

2  reels  May  12 

.2  reels   Feb.25 

2ieels   Sept  19 

.2  reels  

2  reels  

>.  reels  


Rel.   Date     Length  Reviewed 


Coming  Attractions 

Title  Star 

Anybody  Here  Seen  Kelly  Love-Moore  

Body  Punch,  The  Daugherty-Faire   

Brides  Will  Be  Brides  Laura  La  Plante  

Burning  Winds  Hoot  Gibson  

Children  of  the  Sun   Special  Cast  

Clearing  the  Trail  Gibson-Gulliver  

Cloud  Dodger,  The   Al  Wilson  

Crimson  Hour,  The  De  Putti-Moskine  

Danger  Rider,  The  Hoot  Gibson  

Doubling  For  Trouble  Gibson-Gilbert  

Fallen  Angels  Kerry-Starke  

Foreign  Legion,  The  Kerry-Stone-Nolan  

Freedom  of  the  Press  Stone-Keith-M.  Day  

Fresh  Every  Hour  Glenn  Tryon  

Girl  on  the  Barge,  The  Hersholt-O'Neil-McGregor  

Give  and  Take  Sidney-Hersholt  

Grip  of  the  Yukon,  The  Bushman-Hamilton-Marlowe  

Has  Anybody  Here  Seen  Kelly?  Love-T.  Moore  

Home,  James  La  Plante-Delaney  

Honeymoon  Flats  Lewis-Gulliver  

Jazz  Mad  Hersholt-Nixon-Lewis  

Last  Warning,  The  Laura  LaPlante  

Lonesome  Tryon-Kent  

Man  Who  Laughs,  The  Veidt-Philbin  11  reels 

Man,  Woman  and  Wife  Kerry-Starke-Nixon  

Michigan  Kid,  The  Nagel-Adoree  

Navy  Blues  Arthur  Lake  

Phyllis  of  the  Follies  M.  Moore-A.  Day  

Play  Goes  On  Veidt-Nolan  

Plunging  Hoofs  Rex-Perrin  

Red  Lips  Nixon-Rogers  

Show  Boat   Rubens-Fitzroy   

Silks  and  Saddles  Nixon-Walling-Nolan  

Sky  Skidder,  The  Al  Wilson  

Uncle  Tom's  Cabin  Special  Cast  

Viennese  Lovers  Philhin-Hersholt-Keane  

Watch  My  Speed  Denny-Worth  

Wild  Blood  Rex-Perrin  


May  12 


UNITED  ARTISTS 

FEATURES 

Title  ",tar  Rel.  Date 

Circus,  The  Chapcin-Kennedy  Jan.  7... 

College  Buster  Keaton  July  29.  .. 

Devil  Dancer,  The  Gray-Brook  Nov.  19  . . 

Dove,  The  Talmadge- Roland  Jan.    7. . . 

Drums  of  Love  Philbin-Alvarado  Mar.  31 

Garden  of  Eden,  The  Grifith-Ray  Feb.   4  .. 

Gaucho,  The  Fairbanks- Valez   Jan.    1  .. 

Magic  Flame,  The   Colman-Banky  Aug.  14... 

My  Best  Girl  Pickford-Rogers  Oct.  31 . . . 

Ramona  Del  Rio-Baxter  Feb.  11... 

Sadie  Thompson  Swanson-L.  Barrymore  Jan.  7 

Sorrell  and  Son  Warner-Joyce  Dec.  2 . . . 

Steamboat  Bill,  Jr  Keaton-Torrence  April 

Tempest  J.  Barrymore- Horn  

Two  Arabian  Knights  Boyd-Wollieim  Sept.  23  . . 

Two  Lovers  Colman-Banky  


Length  Reviewed 


6400  feet. 
5800  feet. 
7000 teet 
8400  feet. 
9195  feet 
7558  feet. 
9358  ieet 
7850  feet. 
7460  feet. 
7552  feet. 
8600  feet. 
9000  feet 
7700  feet. 
9300  feet 
8250  feet. 
8500  feet. 


Jan.  14 
Sept.  23 
Dec.  30 
Jan.  7 
Jan.  28 
Jan.  14 
Dec.  2 
Sept.  30 
Dec.  9 
Feb.  4 
Feb.  11 
Nov.  25 
May  19 


Nov.  4 
April  23 


Title 


Coming  Attractions 

Star  Rel.   Date     Length  Reviewed 

Awakening,  The  Banky-Byron  

Battle  of  the  Sexes,  The  Bannett-He-sholt-O'Neill   Auo. 

Battle  of  the  Sexes,  The  Bennett-Hersholt-O'Neill   .   

Hell's  Angels  Lyon-Hall-Nissen   (about)    7  reels  

La  Piava  Boyd-Valez  

Revenge  Dolores  Del  Rio  

Woman  Disputed.  The  Talmadge-Roland  

WARNER  BROTHERS 


Title 


FEATURES 

Star 


Rel. 

Across  the  Atlantic  Blue-Murphy  Feb. 

Beware  of  Married  Men  Rich-Ferris-Cook  Jan. 

Brass  Knuckles  Blue-Bronson  Dec. 

College  Widow,  The  D.  Costello-Collier,  Jr  Oct. 

Crimson  City,  The  Loy-Miljan-Hyams  April 


Dog  of  the  Regiment-  A  Rin-Tin-Tin-Gulliver  Oct 

Domestic  Troubles  Fazenda-Cook  Mar. 

First  Auto,  The  Miller-Oldfield  Sept. 

Five  and  Ten  Cent  Annie  Fazenda-Cook  May 

Fortune  Hunter,  The  Chaplin-Costello  Nov. 

Ginsberg  the  Great   Jessel-Ferris  Nov. 

Girl  From  Chicago,  The  Nagel-Loy  Nov. 

Good  Time  Charley  Oland-H.  Costello  Nov. 

Ham  and  Eggs  at  Front  Wilson-Conklin-Loy  Dec. 

Husbands  For  Rent  Moore-Costello  Dec. 

If  I  Were  Single  McAvoy-Nagle  Dec. 

Jaws  of  Steel  Rin-Tin-Tin  Sept. 

Jazz  Singer,  The  (Vitaphone)  Jolson-McAvoy  Oct. 

Little  Snob,  The  McAvoy-Frazier   Feb. 

Missing  Link,  The  Syd  Chaplin  Aug. 

One-Round  Hogan  Blue-Hyams  Sept. 

Old  San  Francisco  D.  Costello-Oland  Sept. 

Pay  As  You  Enter  Cook-Fazenda  May 

Powder  My  Back  Rich-Ferris-Beranger  Mar. 

Race  For  Life,  A  :  Rin-Tin-Tin- Nye-Faire  Jan. 

Reno  Divorce,  A  McAvoy-Graves  Oct. 

Rinty  ol  the  Desert  Rin-Tin-Tin-Ferris-Nye  April 

Sailor  Izzy  Murphy  Jessel-Ferris  Oct. 

Sailor's  Sweetheart,  A  Fazenda-Cook  Sept. 

Silver  Slave,  The  I.  Rich-Miljan  Nov. 

Slightly  Used  McAvoy-Nagel  Sept, 

When  a  Man  Loves  Barrymore-Costello  Aug. 

Coming  Attractions 
Title  Star  Rel.  Date     Length  Reviewed 

Fools  in  the  Fog  McAvoy-Nagle   

Glorious  Betsy  (Vita.)  D.  Costello-Nagle  7091  feet  May  5 

Ladies  Prefer  Bonds  tent.)  Nagle-McAvoy  

Land  of  the  Silver  Fox  Rin-Tin-Tin-Nye-Hyams  

Lion  and  the  Mouse  (Vita.)   L.  Barrymore-McAvoy-Collier,  Jr  May  26 

Midnight  Taxi,  The  Moreno-Costello  

Noah's  Ark  (Vita.)  D.  Costello-O'Brien  

No  Questions  Asked  Ferris-Collier,  Jr.  

Singing  Fool,  The  (Vita.)  Jolson,  Bronson  

State  Street  Sadie  Loy-Nagle  

Tenderloin  (Vita.)  D.  Costello-Nagle  7782  feet. . .  April  28 

Terror,  The  i  Vita.)   McAvoy-Horton   

Women  They  Talk  About  I.  Rich-Ferris-Collier,  Jr  


Date  Length  Reviewed 
25. . . .6052  feet  

14  ..  .5421  feet  .  Jan.  28 
3...  .6330 feet  Dec.  23 

15  ...6616  feet...  Nov.  25 

7  .  5388 feet.... April  21 
29... 5003  feet....  Nov.  11 

24....  5164  feet  

18  ...6767  feet...  July  8 
26  

7.... 6639 feet  ... Jan.  21 

26....  5390  feet  

19. . .  .5978  feet  . .  Dec.  31 
5  ...6302 feet.... Nov.  25 

24....5613feet  

31....6320feet....Jan.  7 
17. ...6320 feet. ...Dec.  31 
10  ...5569  feet... Sept.  30 
...  7423  feet...  Oct.  21 

11... 5331  feet  

7... 6485  feet  ...May  20 
17...  6357  feet...  Oct.  17 
4    .7961  feet... July  8 

19  

10. . .  6185feet  

28.... 4777  feet.  ...Feb.  11 
22  .5492  feet....  Nov.  4 
21... 4820  feet  

8  ... 6020 feet.... Oct.  28 
24.  .. 5685 feet...  Oct.  14 
12....6142feet....Dec.  9 
3  .    641 2  feet  .    Sept.  30 

21. .  .10081  feet.  Feb.  18'27 


The  Blue  Book  of  Filmdom — 

Containing  Accurate  Records  and  Ratings 
on  Pictures  &  People 

STUDIO  DIRECTORY 

and 

BOOKING  GUIDE 

Write  for  Biography  Blank 

MOTION    PICTURE  NEWS 

729  Seventh   Avenue,  Hollywood  Security  Bldg. 

New    York    City  Hollywood,  Calif. 


Roy  Press 
Printers 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPAN\ 

ROCHESTER,  N.  V. 


//  o  other  co  in  p  a  n  v  of  fe  rs   a  service  like  this 


Ae  DRAG  NET 


Di?cu.«»?«  vour  advertising 
problems  with  these  trained 
men  in  Paramount  exchanges 

Albany  .  George  Beattie 

Atlanta  O.  L.  Freeman 

Boston  Fred  Maguire 

Brooklyn  Bert  Barnet 

Buffalo  Ernie  W  illiams 

Charlotte  R.  E.  Parsons 

Chicago  E.  I.  Buhin 

Cincinnati  ....  Ed  Kaffenberger 

Cleveland  Vincent  Oehs 

Columbus  .  .  .  Herman  Seebohm 

Dallas  Ralph  Lamed 

Denver  Howard  Cram 

Des  Moines  .  .  .  Leroy  Palmquist 

Detroit  J.  W  Brown 

Indianapolis  ....  Art  Schmaltz 

Jacksonville  Ralph  Kay 

Kansas  City    .  .  .  Murrel  Hillyer 

Los  Angeles  Roy  Price 

Maine  George  Richardson 

Memphis  Harry  Travis 

Milwaukee  Roy  Bassett 

Minneapolis  Mel  Evidon 

New  Haven   .  .  .  Steve  Martonicz 

New  Jersey  E<1  Hollander 

New  Orleans  Phil  Keller 

New  ^ork  Morris  Gluck 

Oklah  oma  < . i  t  "v  .  .  .  Gilbert  Clark 

Omaha  Irving  Fischer 

Philadelphia  Lon  Lang 

Pittsburgh  Dave  Brown 

Portland  ....  Dwight  Spracher 
Salt  Lake  City  .  .  .  F.  H.  Hallow 
San  Antonio    ....  Charles  Karr 

San  Francisco  Al  Taylor 

Sioux  Falls  B.  Bergen 

Seattle  Boyce  Brown 

St.  Lon  is  Selby  Carr 

Washington, D.C.  .  Weldon  Waters 


Paramount   Id  Sales  Manager  Morris  Gluck  conferring  with  an  exhibitor 


a  poster  expert 
in  every  PARA- 
MOUNT exchange 

<IBest  pictures,  <IBest  advertising  and 
best  posters.  And  a  special,  experienced 
poster  man  in  each  exchange  to  advise 
with  exhibitors  regarding  poster 
selections,  locations  and  other  theatre 
advertising  problems.  *I  THAT'S 
PARAMOUNT  SERVICE! 


fact nre    Paramount    posters.       General  Office. 
and.  O.     Branches :  New  York  City;  Los  Angeles. 
ts:  Cleveland,  O.:  New  York  City:  Elmhnrst.  L.  I 


June  9,  1928 


to<7.  (/.  5".  Patent  Office 


Lon  Chaney 


Ramon  Noi'arro 


Marion  Davief 


William  Hoinfi 


Char/ir  Chajc 


TRADE  NEWS 

LON  CHANEY  in  LAUGH  CLOWN  LAUGH  held 
over  second  smashing  week,  Capitol,  N.  Y. 


RAMON  NOVARRO  in  ACROSS  TO  SINGA- 
PORE tremendous  success  at  Century,  Baltimore; 
Capitol,  Montreal;  and  everywhere. 

MARION  DAVIES  in  THE  PATSY  a  big  hit  at 

Palace,  Washington;  and  all  over  the  country. 

WILLIAM  HAINES  in  TELLING  THE  WORLD 

previewed  this  week  and  hailed  as  biggest  sensation  of 
months.  Watch  it! 

CHARLIE  CHASE  in  THE  FIGHT  PEST  a  Roach 
M-G'M  comedy  held  over  2  weeks  at  Capitol,  N.  Y. 
The  Capitol  has  booked  in  a  series  of  comedies,  Oddities 
and  M-G-M  Great  Events  in  Technicolor  to  foil  ow. 


METRO -GOLDV 


AYER 


THE  IMPORTANT 


COMPANY 


Vol.  XXXVII  No.  23 


Los  Angeles 


under  act  of  March  i,  1879 

Published  Weekly— a  Year 

Nezv  York 


PRICE  20  CENTS 


Chic  at 


riff  iwkfll 


i  t 


Preachers,  editors,  bankers  are 
continually  advising  their  audiences 
not  to  gamble... 

Doubtless  you  agree  that  their 
advice  is  good. 

Don't  gamble  with  the  lives  of 
your  patrons...  Don't  gamble  with  a 
fire -hazard  which  is  unnecessary... 
Don't  gamble  with  panic... 

In  brief,  remove  the  possibility 
of  fire's  dread  consequences  by 
installing  SENTRY  SAFETY 
CONTROL  in  your  theatre. 


C  O  R  P  O  R  AT  I  □  N 

13th  and  Cherry  SU.,  PHILADELPHIA      1560  Broadway.  NEW  YORK 
And  All  Branches  of 

NATIONAL  THEATRE  SUPPLY  COMPANY 


The  positive  fire  preventer.  Can  be  attached  to  any  projector.    Costs  only  a  few  cents  a  day. 


in  tune 
with  these 
changing  times! 

CJ  The  outstanding  fact  about  the  present  season  is  the  way  theatre  grosses 
on  Paramount  Pictures  have  far  outstripped  figures  on  other  companies* 
product.  It's  no  secret  why.  Paramount  alone  is  making  the  type  of  pic- 
tures that  the  modern  public  flocks  to  see.  People  are  fed  up  on  run-of- 
the-mill  movies  and  old-style  stars.  Pictures  and  personalities  that  would 
have  been  hits  two  years  ago  are  flops  today.  Audiences  demand  novelty, 
color,  flash,  striking  plavers,  something  they  can  get  their  teeth  into. 
<J  "Underworld,"  "Chang,"  "Metropolis,"  "The  Drag  Net,"  "The  Street  of 
Sin,"  the  ever  fresh  Harold  Lloyd  in  wSpeedy."  J  a  linings,  How,  Dix  and  the 
other  bright  stars  of  today.    Pictures  and  stars  in  tunc  with  these  swift. 


smart,  exacting  times.  €][  Paramount,  as  always,  saw  this  coming  a  year 
ahead  of  any  other  company.  Paramount  set  its  present  product  accord- 
ingly. Paramount  exhibitors  have  reaped  the  benefit.  That's  the  advantage 
of  dealing  with  the  leader,  fj  Now  comes  the  1928-9  season.  And  Para- 
mount's  Whole  Show  Program.  Features,  Paramount  News,  Christie  Come- 
dies, Short  Features.  Every  picture  in  tune  with  the  times.  Every  star  a 
popular  favorite.    Far  in  advance  of  the  field.    CJ  Proof  ?    Here  it  is: 


SOUND  PICTURES 

With  entrance  of  Paramount  into  sound  field, 
the  real  Era  of  Sound  —  quality  pictures  in 


sound — begins ! 


PARAMOUNT  OFFERS 

"WINGS,"  with  same  amazing  sound  effects  as  $2 
exhibition.  THE  WEDDING  MARCH,"  synchronized. 
Jannings-Lubitsch  masterpiece,  "THE  PATRIOT,"  with 
sound.    More  to  come! 


AGE  OF  COLOR 

Flaming  orange  fountain  pens.  Fords  in  color. 
Kodaks  in  pinks  and  blues.  Color  a  mighty 
selling  force  today. 


PARAMOUNT  READY 

Von  Stroheim's  "THE  WEDDING  MARCH"  partly  in 
Technicolor.  Zane  Grey's  "THE  WATER  HOLE,"  with 
color  sequences.  Etc.,  etc. 


FRONT  PAGE  NEWS 

Aviation  news  packs  the  newspapers.  The  pub- 
lic in  the  stock  market  and  4,000,000  share  days. 
Prize  fights  draw  millions.  Mystery  novels  sell 
by  hundreds  of  thousands.  Colleges  packed. 
15ig  league  baseball  bigger  than  ever. 


PARAMOUNT  FIRST 

Air  classics,  "WINGS,"  'DIRIGIBLE."  First  big  stock 
market  smash,  "WOLF  OF  WALL  STREET."  Prize 
fight  thriller,  "THE  MAN  I  LOVE."  Mystery  best-seller, 
"CANARY  MURDER  CASE,"  plus  "INTERFERENCE" 
and  "PERFUMED  TRAP."  College  leader,  "VARSITY." 
Dix  baseball  drama,  "WARMING  UP." 


Harold  Lloyd 


Charles  Rogers 


Clara  Bote 


I'olu  .\egri 


Emil  Jannings  Richard  Dix 


Itehe  Daniels         George  Bancroft        Esther  Ralston 


itlnlf>he  Menjou  \y  tillnee  Iteery  Florenee  Vidor       Douglas  Mac Lean      Thomas  Meighan 


STARS  OF  TODAY 

Not  the  doll-faced  favorites  of  yesterday.  But 
flashing,  high-spirited  women.  He-men.  Real, 
vibrant  personalities  who  ean  aet.  Theatre- 
packers  of  today. 


STARS  OF  TOMORROW 

Youth.  New  faces.  Talented  artists  hurled 
into  popularity  by  real  public  acclaim.  Box 
office  assets  getting  bigger  by  the  minute! 


■ 
■ 

11 

I 

H 

w 

Fay  It  ray 

Gary  Cooper 

William  Potveti 

Nancy  Carroll 

Mary  Brian 

Rieliartl  Arlen 

r? 


Evelyn  Brent 


1*4 


Louise  Brooks 


James  Hall 


Ruth  Taylor 


(lire  It  rook 


I  red  Kohler 


SHORTS  that  SELL  SEATS       PARAMOUNT  in  the  LEAD 


The  day  of  filler  shorts  has  passed.  Short 
features  must  draw  by  their  own  value.  That's 
why  leading  theatres  play  Paramount  Short 
Features. 


New,  progressive  Paramount  Ne»>.  Leader  from  the 
start.  Christie  ( lomedies  :  <  Confessions  of  a  (  .bonis  <  iirl,*' 
"Sandy  MacDuff,"  Bobby  Vernon,  Billy  Dooley,  Edw. 
Everett  Ilorton  Comedies.  (.real  Stars  and  \utbors. 
kra/.y  Kat.  Inkwell  Imp-  Cartoons. 


keen  showman  brains,  foresight,  resources,  manpower 
exhibitors'  one  sure  reliance  in  these  changing  times  — 

PARAMOUNT 

WHOLE    SHOW    PROGRAM  1928-9 


An  Answer  by 
Joseph  M.  Schenck 

to 


Where  the  HELL  am  I  heading? 


'  I  "I II-  bull  slinging  season 
is  on.    This  year,  how- 
ever. I'm  wearing  ear-muffs. 

I've  been  pumped  full  of  hut 
air  season  after  season.  Now 
1  MUST  talk— and  talk 
straight  out — up.  down  and 
AT.  I  either  get  help  or  the 
Sheriff  gets  me. 

I'm  just  a  two  theatre  exhib- 
itor—  independent.  I  was  in 
this  game  when  a  two-reeler 
was  a  feature. 

At  one  time  I  made  a  profit. 
In  the  last  two  years.  I've 
made  a  near  living.  I'm 
spending  some  of  this  money 
now  on  these  ads.  to  shout 
MY  battle  cry,  and  to  broad- 
cast "Watch  Your  Step"  to 
others. 


What  is  sapping  the  life- 
blood  of  my  two  theatres? 

What  the  hell  is  anyone  do- 
ing to  fight  the  menaces  that 
are  stabbing  at  the  heart  of 
my  husiness? 

\\  hat's  Keeping  people  away 
from  my  houses? 

Is  it  Radio  that  keeps  'em 
slued  to  their  Morris  ("hairs 
every  night?  If  it  is,  how 
am  I  going  to  draw  them 
when  they  can  hear  Paree 
and  Coolidge  and  Dempsey 
or  Al  Smith  or  Hoover. 
What  is  anyone  doing  about 
this  Radio  Menace? 

I  low  can  I  fishi  over-seat- 
ing and  over-building? 

What  about  this  "Presenta- 
tion Craze" — spangled  sets, 
acrobats,  tin  pan  bands  and 


other  stage  hokum?  Am  I 
in  the  picture  business  or  am 
I  running  a  side  show  ? 

What  can  I  do  about  the 
competition  of  toy  cameras 
and  films  for  the  homes?  If 
they  get  movies  with  their 
soup  and  coffee  now — must 
I  serve  beer? 

What  can  I  do  about  these 
tin  Lizzies  on  wheels  and 
I  incoln  highways? 

Why  must  I  be  taxed  the  fat 
overhead  salaries  for  fat 
heads,  when  I  book  their 
"Economy  Wave"  pictures? 

\\  hv  must  I  take  a  dozen 
"duds"  to  get  one  possible 
box-office  HIT? 

Why  must  1  pay  for  a  night- 
mare of  colors  to  tell  me- 
llow great  pictures  may  be — 


maybe,  and  most  of  the  stuff 
hasn't  been  put  through  the 
sausage  grinder  yet? 

Where  the  Hell  am  1  head- 
ing? I  low  can  I  meet  these 
threats  at  my  liv  elihood? 

1  WANT  TO  KNOW. 

I  guess  there  must  be  others 
like  me  w  ho  want  to  know  — 
who  must  know,  or  blow  up. 

If  tilings  don't  get  better, 
I'm  going  to  take  up  brick- 
laying, where  a  brick's  a 
brick,  and  no  gold  paint's  on 
it. 

If  anyone's  got  the  answer, 
for  Heaven's  sake,  shoot — 
write  me  personally.  I'm 
desperate.  For  good  rea- 
sons, 1  can't  sign  my  name. 
Hut  you  can  reach  me  by 
addressing 


Just  an  Exhibitor— Box  M-395  Film  Daily 
1 650  Broadway,  New  York  City 


Mr.  Just  an  Exhibitor: 

Your  advertisement  entitled  "Where  the 
Hell  Am  I  Heading?"  was  unusual  and 
daring.  I'm  glad  I  was  in  town  when  your 
ad.  appeared. 

I  am  NOT  going  to  write  you  personally. 
I'll  play  you  across  the  boards  and  answer 
you  in  paid  space  also. 

Your  fearless  "battle  cry"  must  appeal 
to  constructive  thinkers  in  this  business. 
Your  facts  not  only  interested  me,  yet 
behind  your  plea,  I  felt  the  heart  of  a 
human  being— thank  goodness  you  haven't 
lost  your  sense  of  humor  either. 


You  have  analyzed  your  own  problems 
and  those  of  other  exhibitors  like  you. 
You  also  hit  many  problems  that  confront 
the  industry.  You  are  to  be  commended 
for  your  courage. 

Let  me  answer  each  one  of  your  ques- 
tions individually. 

I If  radio  keeps  them  in  their  Morris 
chairs,  you  must  have  more  powerful 
attractions,  more  interesting  entertain- 
ments to  bring  them  to  your  chairs.  Don't 
fear  radio.  Eye  entertainment  has  much 
stronger  appeal  than  ear  entertainment. 
That's  a  scientific  fact.  You  can  beat  radio 
by  showing  great  pictures  for  the  eye. 


And  now  comes  Movietone  to  give  a  big 
thrill  to  the  ear.  That  will  put  radio  out 
for  keeps  as  competition. 

2 No  over-seating  situation  is  so  bad 
for  the  energetic  showman  that  he 
can't  overcome  it  by  playing  and  exploit- 
ing good  pictures.  A  good  picture  will 
draw  people  to  a  tent  or  a  stadium.  It 
isn't  your  seats,  it's  your  screen. 

3 If  you're  wise,  you'll  stick  to  running 
a  picture  show  and  not  a  side-show. 
Presentations  on  the  stage  usually  camou- 
flage poor  entertainment  on  the  screen. 
Good  pictures  never  needed  acrobats  or 
spangles  in  the  past.  High-class  attractions 
need  no  "hokum"  today.  Get  a  record 
of  the  houses  that  consistently  run  nothing 
but  good  pictures  and  you'll  see  a  record 
of  consistent  profits.  Pictures  are  the 
magnet,  the  major  attraction. 

4 Don't  worry  about  home  movies. 
Amateur  films  are  no  more  competi- 
tion for  your  theatre  than  amateur  the- 
atricals are  for  the  speaking  stage.  In 
fact,  good  pictures  are  guides  and  inspi- 
rations to  amateurs.  Home  movies  create 
more  movie  fans. 

5 Why  let  that  exhibitor  fifteen  miles 
away  draw  your  people?  Run  good 
pictures,  outstanding  attractions.  Give 
them  better  entertainment  than  anyone 
else  can  give  them.  The  Lizzies  and 
Rolls  Royces  will  stop  at  your  door. 

6 Salaries  for  production  executives 
depend  upon  the  supply  and  demand 
for  ability.  True,  some  may  be  overpaid, 
but  I  trust  to  your  fairmindedness  to  rec- 
ognize the  sincerity  of  the  campaign  that 
is  constantly  being  waged  to  reduce  pic- 
ture costs.  You  must  realize,  too,  that 
great  pictures  are  quality  pictures,  and 
quality  pictures  must  be  produced  up  to 
an  ideal  and  not  down  to  a  destructive 
budget.  By  all  means,  support  every 
producer  whose  sole  aim  is  to  make  good 


pictures  and  not  to  turn  out  so  many  cans 
of  film. 

7 The  question  of  booking  pictures  has 
been  a  matter  of  growth.  Some  exhib- 
itors book  20  or  30  or  40  pictures  in  one 
lump  thinking  they  are  protecting  them- 
selves. Some  companies  sell  pictures  in 
bulk  to  protect  themselves  also.  This  con- 
dition will  have  to  be  ironed  out  between 
you  and  them.  You  can  correct  this  "buy- 
ing of  a  dozen  duds  to  get  one  hit"  by 
booking  only  those  pictures  that  are  suit- 
able to  your  theatre. 

You  know  you  can  book  good  pictures 
individually  on  merit  if  you  w  ant  to.  Make 
quality  your  aim  instead  of  price.  When 
you  buy  bulk,  you  must  take  the  gamble. 

8 Trade  paper  advertising  is  a  con- 
structive force — a  powerful  economic 
factor.  It  reduces  our  cost  to  sell.  You  do 
not  pay  for  picture  advertising  any  more 
than  your  public  pays  for  your  theatre 
advertising.  You  should  know  the  line-up 
of  pictures  every  company  offers  you. 
Attractive  trade  paper  advertising  helps 
you  and  helps  us. 

As  to  where  you  are  heading  —  you'll 
head  the  right  way  if  your  policy  is  "The 
Best  Pictures  I  can  Secure  at  Any  Price." 
Keep  your  finger  on  your  public's  likes 
and  dislikes  and  only  fill  your  play  dates 
when  you  are  assured  you  have  the  best 
to  give  your  patrons.  Then  you  need 
never  worry  about  Radio,  Home  Movies, 
Lincoln  Highways  or  any  of  the  so-called 
menaces. 

The  answer  in  every  industry  to  any 
menace  is  Better  Product. 

f  J  President  and  Chairman 

S  Board  of  Directors 

United  Artists  Corporation. 




taaWaYAe  How 
\NV\ev\  uou 


V 


Need  v\ 

Day  and  date  with  Broadway/ 


The  strongest  box-office  picture  ever  produced 
at  Warner  Bros*  Studio,  based  on  one  of  the 
strongest  stage  plays  known  in  theatrical  history* 

Now  playing  to  capacity  audiences  at  the 
Aladdin  Theatre,  Denver;  Lafayette  Theatre,  Buffalo; 
Warner  Bros*  Theatre,  Hollywood. 

Opens  June  15,  Warner  Theatre,  New  York, 
for  an  extended  run,  at  $2.20  prices. 

Available  now,  when  you  need  it — instead  of 
being  held  out  for  next  season,  for  bigger  prices. 

Another  example  of  Warner  Bros,  policy  of 
giving  you  big  pictures  when  you  need  them! 

DAY  AND  DATE  WITH  BROADWAY! 


Cominq  !  NOAH'S  ARK 

MADE  TO  TOP  ANY  PICTURE  EVER  MADE/ 


"The 


LION  MOUSE 

WITH 

MAY  M'AVOY 
LIONEL  BARRYMORE 

WIU1AM  COlLItR* 

UK  FRANCIS 

FROM  THE   PLAY  BY  DIRECTED  BY  SCENARIOS 

CHARLES  KLEIN  LLOYD  BACON  Robert  lord 

A  WARNER  BROS* EXTENDED  RUN  PRODUCTION 


Promises  in  Red  Ink—-" 

Promises  m  Silver  Ink.— 


Universal  is  the  only 


company  in 


th 


tures  READY  NOW  for  you  to  see  in  the  exc 

fact — that's  performance — that's  smashing  all  precedent*  I 

company  has  ever  done  this  before!  I  it  any  wonder  that  the  word 
"Universal  has  the  world  by  the  tail.  Again  Carl  Laemmle  shows  the  wa 
See  'em  with  your  own  eyes! 


Four  Great  Laemmle  Super  Productions 


UNCLE    TOM'S  CABIN 

Carl  Laemmle's  $2,000,000  Production  direct  from  its  six  months 
run  on  Broadway  at  $2.00  top. 

THE    MAN    WHO  LAUGHS 

Victor  Hugo's  immortal  romance.    Starring  Mary  Philbin  and 
Conrad  Veidt.    Now  selling  out  every  performance  at 
Central  Theatre,  Broadway,  N.  Y.    $2.00  top. 


BROADWAY 

Filmed  from  the  Jed  Harris  stage  production  written  by 
Philip  Dunning  and  George  Abbot 
It's  the  one  and  only  Broadway! 


SHOW  BOAT 


Tremendous — as  Edna  Ferber's  best  selling  novel. 
Tremendous — as  the  sensational  Florenz  Ziegfeld  musical  show. 
Tremendous — in  advance  publicity  and  exploitation. 


6  Big  Laemmle  Specials 

THE  MICHIGAN  KID 

RENEE  ADOREE  and  CONRAD  NAGEL 

THE  COHENS  AND  KELLYS  IN 
ATLANTIC  CITY 

Further  adventures  of  the  world's  funniest  com;dy  team 

GIVE  AND  TAKE 

from  the  Broadway  stage  success  by  Aaron  Hoffman. 
GEORGE  SIDNEY  and  JEAN  HERSHOLT 

THE  GIRL  ON  THE  BARGE 

from  the  Cosmopolitan  Magazine  story  by  RUPERT  HUGHES. 
SALLY  O'NIEL  and  JEAN  HERSHOLT 

THE  LAST  WARNING 

Sensational  Broadway  mystery  play 
More  thrilling  than  "The  Cat  and  The  Canary" 

THE  FOREIGN  LEGION 

starring  NORMAN  KERRY  and  LEWIS  STONE 
with  Mary  Nolan,  June  Marlowe  and  others. 
The  dramatic  thrill  of  the  year — Sex,  Soldiers  and  Strife  with 
the    most    famous    military    organization    in  history. 


Promises  m  Green  Ink 
Promises  In  Cold  Ink.- 


e  industry  which  has  twenty-six  pic- 

hanges— with  more  coming  every  week*  That's 

t  knocks  the  spots  off  all  gold  inserts — and  promises!  No 

has  flashed  from  coast  to  coast  and  from  exhibitor  to  exhibitor — 
y!"  Here's  the  marvelous  line-up  of  Universal  Headliners  for  1928-2s>. 


4    BIG    MONEY  DENNY'S 

Reginald  Denny  in  four  he-man  stories  with  speed  in 
every  picture! 
Red  Hot  Speed  His  Luckv  Day 

The  Night  Bird  Clear  The  Decks 

22  Hcadhner  Jewels 


4  LAURA  LaPL ANTE'S         4  GLENN  TRYON'S 

The  Screen's  (ireat  Comedienne!  His  face  is  your  fortune.    In  four  new 

In  four  delightful  romantic  comedies.  knockouts. 

FREEDOM  OF  THE  PRESS 

with  LEWIS  STONE,  IMARCELINE  DAY, 
Henrv     H.    Walthall,    Malcolm  MacOrcyor. 

ANYBODY  HERE  SEEN  KELLY 

with  TOM  MOORE.  BESSIE  LOVE. 

MAN,  WOMAN  AND  WIFE 

starring  NORMAN  KLRkN   with  PAULINE  STARKE. 

THE PLAY GOES ON     THE  CHARLATAN 

Beautiful    lets  lights    nil  Shivery — chilling—  gripping! 

HONEYMOON  FLATS        JAZZ  MAD 


with  George  l  ewis.  Dorothj  Gulliver, 
Bryan  I  Washburn. 


starring    II  \\   HERSHOI  I 


THE  SHAKEDOWN        COME  ACROSS 

The    double-action,    money-making  A  smashing  melodrama  <>f  the  under- 

kick  of  show-business  and  underworld  world!   Silks  and  satins  in  the  shadow 
atmosphere.  of  the  law  I 


RED  LIPS 

Charles  Rogers,  Marian  Nixon. 


SILKS  AND  SADDLES 

Prom  Gerald  BOAUinotlt's  great  stor\ 
"Thoroughbreds."   with  M 
VI  \U\  \\  NIXON.  Lit  fc  k  M 


THE  GRIP  OF  THE  YUKON 

with  NEIL  HAMILTON,  IRANCIS  X.  BUSHMAN. 

PHYLLIS  OF  THE  FOLLIES 

M  \  I  I   MOORE,  vl  kl   I >  W 

YOU  CAN'T  BUY  LOVE 

Past  moving  drama  of  the  restless  spirit  of  youth. 

S  HOOT  GIBSON  JEWELS 

Proven  at  the  box  office  absolute  King  of  nil  Western  Stars  that's 

Hoot  Qibsonl 

The  Danger  Rider — Burning  The  Wind — Smilin"  Guns 
The  Getaway — Points  West — Blow  For  Blow 
Clearing  The  Trail — King  Of  The  Rodeo 

2 2  Wester n  and  Thrill  Features— sReelers 

7  Ted  Wells  Western  7  Thrilling  Melodramas 

Dramas  2   Aviation   Pictures  with 

b  Rex,  The  Wonder  Horse  Jack  Wilson 

with  Jack  Pcrrin 

Loaded  with  action — crowded  with  drama — packed  tight  with 

thrills 


Behind  the  Lines  with 
Pathe  at  the  Greatest 
Studio  in  the  World . . . 


WILLIAM  SISTROM 

General  Manager,  I'd  I  he  Sludio 


RALPH  BLOCK 

Associate  Producer 


HECTOR  TURNBULL 

Associate  Producer 


0 


UT  at  Culver  City,  California, 
a  brilliant  production  unit,  backed 
by  equipment  developed  and  per- 
fected to  an  amazing  degree,  is 
turning  out  Pathe's  features  for  the 
new  season.  William  Sistrom,  Gen- 
eral Manager,  and  associate  pro- 
ducers Ralph  Block  and  Hector 
Turnbull  represent  a  trio  whose 
knowledge  of  dramatic  construction 
and  studio  problems  is  rock-ribbed 
insurance  for  every  showman  play- 
ing Pathe  Pictures.  Messrs.  Block 


and  Turnbull  have  been  responsi- 
ble for  many  of  the  greatest  box- 
office  hits  ever  made  and  they  are 
without  peers  among  the  producers 
of  filmland.  A  great  corps  of  di- 
rectors and  writers  is  associated 
with  them.  Production  brains — 
the  best  plant  in  the  country  for 
making  motion  pictures, — these 
are  factors  that  demand  your  care- 
ful consideration  in  buying  for  the 
new  season.  From  the  Foundation 
Up — Pathe  is  Prepared! 


Note 


'  Watch  for  amazing  new  R.  C.  A.  PHOTOPHONE  musical  " 
and    effect    accompaniment    on    certain  forthcoming 
PATHE  FEATURE  PRODUCTIONS  Season  1928-1929. 


Pathe's  Equipment  rr  Behind  the 
Lines"  Guarantees  the  Utmost 
in  Feature  Production  1928-29 

No  army  is  greater  than  its  strength  bark  of  the 
first  trenches.  No  organization  is  greater  than  the 
foundation  on  which  it  rests.  You  can  put  a  program 
on  paper  with  adjective  and  ink,  but  it  won't  stand 
up  unless  it  is  backed  at  the  base  with  the  fundamental 
assets  of  physical  and  mental  equipment.  The  finest 
studio  in  the  world,  the  Pathe  Studio  at  Culver 
City,  Cal.,  gives  you  these  units  tuned  to  the  minute 
for  making  pictures  with  the  stampjof  modernism — 

Cecil  B.  DeMilles 

"KING  OF  KINGS" 

by  Jeanie  MacPherson 

available  for  general  release  October  1st,  follow- 
ing its   unparalleled  road   show  achievements. 

Cecil  B.  DeMille's 

"THE  GODLESS  GIRL 

by  Jeanie  Macpherson 

a  stupendous  new  road  show  special,  intro- 
ducing the  marvelous  R.  C.  A.  Photophonc. 

11    SPECIALS     wilh  CaStS  hca,,e<1  bv  Pace's 

'    popular  marquee  names,  each 

with  a  box  office  title,  ami  made  to  order  for  elaborate 

exploitation. 

16  SUPER  FEATURES,    - 1  in 

7  matter,  wo v c  11 
around  the  best  in  original  story  material  and  widely 
known  books  and  plays,  ami  sure-fire  in  entertainment 
qualities. 

9  PATHE  SUPER  WESTERNS, 

with  fresh,  breezy  stories  and  with  casts  headed  by 
names  like  Leo  Malonev,  Harry  C.arev,  Don  (ioleman 
and  Wally  Wales. 


PATHE  STUDIOS 

Culver  City,  Calif. 

The  Gibraltar  of  Studios,  the 
foundation  on  which  will  l><- 
built  Pathe's  feature  struc- 
ture for  1928-29. 


99 


MACK  SENNETT  Sets  a 

New  Milestone  for  Pathe's 
Progam  of  Super-shorts.. 


MACK  SENNETT 

The  Master  of  Comedy 
Producers 


The  greatest  laugh  manufacturing 
plant  in  the  norld.  the  Capital 
of  Comedy,  recently  completed  at 
Studio  City,  Cah,  for  Mack  Sennett. 


OF  course  it  would  be  a  Pathe  Producer  who  would  step 
away  from  the  old  regime  and  built  the  finest  studio  in 
the  world  for  the  making  of  short  comedies.  Mack  Sennett,  crea- 
tor of  the  Bathing  Girls,  the  Keystone  Kops,  and  the  discoverer 
ol  more  stars  than  any  other  producer,  has  set  a  new  milestone  in 
short  subject  production.  Every  facility  under  the  sun  for  bright- 
ening the  lives  of  film  patrons  has  been  incorporated  in  the  new 
plant,  a  studio  that  will  be  a  model  for  those  who  take  their  cues 
from  the  Monarch  of  Merriment. 

An  army  of  fun  makers  is  now  at  work  at  the  Sennett  head- 
quarters and  there  the  greatest  array  of  comedies  ever  made  will 
be  turned  out  for  Pathe's  1928-1929  program.  Sennett  always 
sets  the  pace.  If  you  don't  play  the  Sennett  brand,  you  won't  be 
playing  what  your  public  demands. 


104  Issues  PATHE  NEWS 

The  life  blood  of  the  screen.   Edited  by  Kay  Hall. 

2Q  MACK  SENNETT  Super  Comedies 


18 


including  the  world-renowned  Sennett  girls, 
and  the  leading  fun-makers  of  the  screen. 

(6)  DAN  THE  TAXI  MAN.    (6)  HANDY  ANDY 
(6)  TIRED  BUSINESS  MAN. 

New  and  novel  two-reel  comedies. 


10  SMITTY  and  HIS  PALS 

kid  comedies  featuring  a  group  of  popular  child 
actors.  Presented  by  Amedee  J.  Van  Beuren 
and  based  on  the  famous  cartoon  character 
originated  by  Berndt,  syndicated  in  newspapers 
throughout  the  country. 

52  Issues  PATHE  REVIEW 

incorporating  new  and  modern  ideas.  Now  under 
the  guidance  of  Terry  Ramsaye,  historian  of  the 
motion  picture  industry. 

52  Issues  Aesops  Film  Fables 

The  most  famous  cartoon  subject  on  the  screen. 

52  Issues  TOPICS  OF  THE  DAY 


embodying  the  wit,  humor  and  philosophy  of  the  press. 


26  GRANTLAND  RICE  SPORTLIGHTS 

bringing  the  thrills  and  drama  of  the  sports 
world  to  the  theatre. 

5  GREAT  NEW  PATHE  SERIALS 


LOATHE  has  well  earned  the  titleof  the  Premier  House 
of  Short  Subjects.  Its  short  product  has  been  the 
backbone  of  film  programs  for  a  quarter  of  a  century. 
Pathe  shorts  have  stood  the  acid  test  of  the  box  office 

and  have  always  more  than  made  good.   Pathe 

has  units  established  through  performance,  subjects 
with  a  value  proved  week  in  and  week  out,  year  in 
and  year  out.  Each  series  covers  a  field  all  its  own, 
and  each,  except  the  new  product,  has  built  up  a 
tremendous  following  in  thousands  of  theatres. 


Pafhe 


First  in  the  Field 


VlXAPflOKIis  established. 

Vitaphone  is  in 
successful  operation  in  approximately  400 
theatres  throughout  the  United  States,  and 
by  September  1st,  will  be  in  750. 

^  ll'APHO*11  *n  ^ess  than  two  years  of 

operation  has  brought 
about  the  most  revolutionary  change  in 
business  that  any  industry  has  ever  experi- 
enced. 


VITAPHONE  CORPORATION 


mf  1  T A  P  ft  ONE  'K)s  passed  the  elementary  stage.    Years  of 

m  •  experimenting   and    laboratory   work  have 

placed  Vitaphone  as  far  ahead  in  its  field  that  no  comparisons  can 
be  entertained.  Exhibitors  are  not  asked  to  experiment  and  pioneer 
with  Vitaphone.  Vitaphone  has  done  the  experimenting  and  pio- 
neering.   Vitaphone  is  perfected. 


II  I  T  ADtf  QKE  's  backed   b\    the  scientific  knowledge  and 

^  *  ^  laboratory  facilities  of  the  world's  greatest 

group  of  electrical  engineering  organizations,  and  by  the  production 
knowledge  and  studio  facilities  of  the  Industry's  foremost  independ- 
ent producers — Warner  Bros.  Pictures,  Inc. 

Vitaphone,  with  exclusive  contracts,  brings  to  the  screen  the 
voices  of  the  world's  greatest  opera  stars  and  of  the  leading  actors 
and  actresses  of  the  spoken  stage. 

U  I  r A Pfr^QliE    has  been  in  continuous  production   for  two 

years.  Vitaphone  has  more  than  400  proven 
box  office  attractions  available.  With  its  superior  facilities  and  the 
advantage  of  two  years  of  actual  production  experience,  Vitaphone 
reproduces  the  voices  of  the  world's  greatest  entertainers  with  a 
natural  clarity  comparable  only  to  the  actual  voice  of  the  artist. 


More  information  of  interest 


will  appear  in  subsequent  issues 


521  WEST  44  "  SI  NEW  YORK  ] 


A  Second  Printing  Was  Necessary! 


TO  supply  the  orders  of  Exhibitors,  Theatre  Executives  and  The- 
atre Workers  for  the  most  comprehensive  and  authoritative  work 
written  on  the  subject,  the  publishers,  George  H.  Doran  Company, 
New  York,  has  made  a  second  printing  of — 

MOTION  PICTURE 
THEATRE  MANAGEMENT 

By  Harold  B.  Franklin 

(President  of  West  Coast  Theatres,  Inc., 
and  leading  theatre  executive) 


NOW 

you  too  may  obtain  a  copy  of  this  monumental  work 
dealing  with  every  branch  of  the  theatre  and  offering 
a  carefully  considered  presentation  of  the  theories  and 
practices,  tested  by  years  of  experience,  making  for 
the  successful  and  profitable  business  method  of  run- 
ning a  motion  picture  theatre. 

The  author,  Harold  B.  Franklin,  is  known  throughout  the 
industry  as  one  of  the  most  progressive  and  able  theatre  execu- 
tives and  showmen  the  picture  theatre  has  developed,  and  one 
of  the  leading  forces  contributing  to  the  advance  which  the 
motion  picture  playhouse  has  made  from  its  "nickelodeon" 
beginning  to  the  palatial  community  institution  which  the  bet- 
ter theatre  of  today  represents. 

DON'T  DELAY 

The  present  supply  of  copies  is  by  no  means  large  enough  to 
supply  all  those  who  eventually  will  want  copies  of  this  book, 
so  prompt  action  is  imperative  if  you  want  to  be  assured  of 
a  copy. 

THE  PRICE  IS  $5. 


Order  Your  Copy  Today 


35  Chapters  and 
26  Illustrations 
Tell  You  How— 

To  train  and  maintain  an  or- 
ganization that  will  function 
smoothly  in  the  running  of 
your  theatre. 

To  provide  adequate  safety 
methods. 

To  carry  on  systematic  in- 
spections. 

To  prepare  a  properly  bal- 
anced budget. 

To  judge  the  effectiveness  of 
advertising. 

To  purchase  equipment  and 
to  Build  Good  Will. 


I  Use  This  Order  Blank  

MOTION  PICTURE  NEWS, 
729  Seventh  Ave.,  New  York  City. 

Send  me  postpaid  MOTION  PICTURE  THEATRE 
MANAGEMENT  by  Harold  B.  Franklin. 
I    enclose    (check)    (money   order)    for  $5.00. 


Name 


Address 


City 
State 


Preference 

means  Profits 

The  theatre  that  stresses  screen 
quality  is  well  on  the  way  to 
popular  preference.  And  that 
preference  means  profits. 

Specify  prints  on  Eastman 
Positive— the  film  that  preserves 
every  bit  of  photographic  qual- 
ity for  your  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  V. 


M  ...  AND  IT  WILL  BE 

Advertized 


e,4c©,o©ol\IIW 


TICKET 
BUYERS 


A  great  picture —  used  before  by  any  leading  producing 

)       company — 
Colleen  Moore  in  "Happiness  Ahead. "  l'.-.. 

Reaching  a  vast  NEW  audience  of  ticket- 
Plus  unusual  advertising  support —  buyers — 

Full  pages  in  August  True  Story  and     Tellin|  ^,400  ooo  readers  .  .  .  Influence 

r  _&         T  1      1  ing  2,600,000  families ! 

bmart  bet,  out  July  5th. 

THOUSANDS  IN  EVERY  KEY  CITY  will  be 
Two  great  national  magazines  never    headed  toward  the  theatre  that  shows 


CDUEEN  MCCRE 


in 


UAPNNtJJ  AHEAD 


G^resented' chif~> 

john  Mccormick 

Make  sure  it's  YOUR  theatre  that  gets 
this  extra  business! 


1\xhK  national 

does  the  Smart  thing  in  National 
Advertising-every  time! 

Member  y  Motion  Picture  Produce™  am  Distributor!  ot  America  Inf-MU  H.Kayt  JPruidnt 


in  YOUR  CITY 

will  be  looking  for 

"HAPPINESS 
AHEAD"? 

These  advertisements 
will  be  seen  by — 


36,160  people  i 

19,448  " 

131,244  " 

40,204  " 

69,692  " 

27,944  " 

23,972  - 

21,700  " 

•17,136  " 

14,604  " 

83,284  " 

29,064  " 

24,920  " 

38,568  " 

11,924  " 

97,220  " 

18,384  " 

14,404  * 

20,896  " 

71,656  " 

22,268  « 

55376  " 

10,264  " 

30,968  " 

37,264  " 

23,660  - 

75,068  M 

28,111  u 

22,980  " 

19,780  " 

25,908  •- 

241,048  » 

15,256  " 

83,048  " 

29,400  ,r 

61,824  " 

112,472  " 

9,880 

32,568  " 

10,724  " 

29,908  " 

97,044  " 

29^64  " 

32,036  " 

21,392  " 

71,408  u 

655,816  " 

76,560  " 

33,304  " 

16,920  " 

7,640  " 

37,456  " 

74,016  " 

115,180  " 

65,164  " 

32,204  " 

17,360  " 

44,956  " 

34,164  " 

181,856  " 

106,960  " 

31,844  " 

27,396  " 

37,004  " 

7,908  " 

28,768  " 

20,256  '« 

35,836  " 

20,664  " 

26,352  " 

20,196  " 

17,996  " 

21,256  " 

21,680  " 

35,364  " 

14,216  " 

19,204  " 

88,788  " 


,  BIRMINGHAM,  ALA. 
LITTLE  ROCK,  ARK. 
LOS  ANGELES,  CAL. 
OAKLAND,  CAL. 
SAN  FRANCISCO,  CAL. 
DENVER,  COLO, 
BRIDGEPORT,  CONN. 
HARTFORD,  CONN. 
NEW  HAVEN,  CONN. 
WILMINGTON,  DEL. 
WASHINGTON,  D.  C. 
JACKSONVILLE,  FLA. 
TAMPA,  FLA. 
ATLANTA^GA. 
SAVANNAH,  GA. 
CHICAGO,  ILL. 
PEORIA,  ILL. 
SPRINGFIELD,  ILL. 
FORT  WAYNE,  IND. 
INDIANAPOLIS,  IND. 
DES  MOINES,  IOWA 
KANSAS  CITY,  KAN. 
TOPEKA,  KAN. 
LOUISVILLE,  KY. 
NEW  ORLEANS,  LA. 
PORTLAND.  ME. 
BALTIMORE,  MD. 
BOSTON,  MASS. 
SPRINGFIELD,  MASS. 
WORCESTER,  MASS. 
GRAND  RAPIDS,  MICH. 
DETROIT,  MICH. 
-DULUTH,  MINN. 
MINNEAPOLIS,  MINN. 
ST.  PAUL,  MINN. 
KANSAS  CITY.  MO. 
ST.  LOUIS,  MO. 
BUTTE,  MONT. 
OMAHA,  NEBR. 
MANCHESTER,  N.  H. 
JERSEY  CITY,  N.  J. 
NEWARK,  N.  J. 
TRENTON,  N.  J. 
PATERSON,  N.  J. 
ALBANY,  N.  Y. 
BUFFALO,  N.  Y. 
NEW  YORK,  N.Y 
ROCHESTER,  N.  Y. 
SYRACUSE,  N.  Y. 
UTICA,  N.  Y. 
WINSTON-SALEM,  N.C 
AKRON,  O. 
CINCINNATI,  O. 
CLEVELAND,  O. 
COLUMBUS,  O. 
DAYTON,  O. 
TOLEDO,  O. 

OKLAHOMA  CITY,  OK. 

PORTLAND,  ORE. 

PHILADELPHIA,  PA. 
1  PITTSBURGH,  PA. 

READING,  PA. 

SCRANTON,  PA. 
1  PROVIDENCE,  R.  I. 

CHARLESTON,  S.  C. 

MEMPHIS,  TENN. 

NASHVILLE,  TENN. 

DALLAS,  TEX. 

FORT  WORTH,  TEX. 

HOUSTON,  TEX. 

SAN  ANTONIO,  TEX. 

SALT  LAKE  CITY,  UT. 
1  NORFOLK,  VA. 
'  RICHMOND,  VA. 
1  SEATTLE,  WASH. 

SPOKANE,  WASH. 

WHEELING,  W.  VA. 
1  MILWAUKEE,  WISC. 


Other  Cities  in 
Proportion 

These  estimated  figures  are  based  on'Tl 
the  actual  circufation  of  the  March,  1 1 
1918  and  November,  1927  issues  of  |[ 
"True  Story"  and  "Smart  Sct."JLl 


With  Edmund  Lowe.  From  the 
story  by  Edmund  Coulding. 
Scenario  by  Benjamin  Clazer. 
A  William  A.  Seiter  Production. 


Volume  xxxvn 


NEW  YORK  CITY,  JUNE  9,  1928 


No.  23 


The  Code  of  Ethics 

Mass  Meetings  and  the  Solution  of  Economic  Problems 

By  William  A.  Johnston 


THE  regulation  of  the  economics  of  so 
complicated  a  business  as  this  is  a  dif- 
ficult job.  When  the  method  selected  is 
a  mass  meeting,  with  strongly  conflicting  in- 
terests fighting  every  inch  of  the  way  on  vital 
points,  the  result  is  still  further  in  doubt. 

That,  it  seems  to  us,  is  the  lesson  of  the 
Trade  Practice  Conference,  held  in  New- 
York  last  Fall,  and  now  crystallized  in  the 
report  of  the  Federal  Trade  Commission, 
six  months  later. 

#  *  #  * 

Most  of  the  major  issues  remain  just  where 
they  were:  block  booking;  producer  ac- 
quisition of  theatres  for  coercive  purposes; 
allocation  of  product  without  open  com- 
petition to  all;  granting  protection  to  a  the- 
atre not  in  competition  with  the  theatre  pro- 
tected; and  a  distributor's  refusal  to  let  an 
exhibitor  have  a  picture  within  a  reasonable 
time  after  first  run. 

The  non-theatrical  question  is.  if  anything, 
more  involved  than  it  was  before.  The  Com- 
mission, obviously,  could  not  put  the  stamp 
of  approval  on  a  proposal  to  ban  sen  ice  to 
non-theatricals,  because  that  would  be  sanc- 
tioning restraint  of  trade. 

If  the  effect  of  this  ruling  is  to  be  that 
distributors  cannot  refuse  to  sell  to  non- 
theatrical  institutions,  even  when  they  may 
be  in  direct  competition  with  theatres,  then 
the  situation  is  tangled  indeed. 

#  *  *  • 

On  the  positive  side,  the  Commission  ruled 
that  the  uniform  contract  providing  for 
arbitration  of  disputes  is  a  fair  trade  practice. 

Other  rules,  which  the  Commission  sanc- 
tioned, cover  some  important  matters,  but 


they  are  dwarfed  by  the  essential  things  upon 
which  the  Conference  could  reach  no  agree- 
ment, or  which  the  Commission  itself  could 
not  recognize  as  lawful  or  proper. 

It  is  a  fact,  however,  that  the  industry,  by 
going  into  a  conference  under  Government 
auspices,  committed  itself  to  this  form  of 
self-regulation.  This  can  only  mean,  in  our 
view,  that  there  would  have  to  be  other  Trade 
Practice  Conferences  before  it  would  be 
possible  to  tell  whether  major  problems  can 
be  solved  in  this  way. 

Bringing  men  together  in  a  room  to 
thresh  out  their  differences  is  a  desirable 
thing,  in  principle.  It  may  work  and  it  may 
not.  The  economics  of  a  business  may  be 
so  complicated  that  not  all  the  good  intention 
in  the  world  can  straighten  them  out. 

This  is  about  what  happened  at  the  first 
Trade  Practice  Conference.  The  final  re- 
sult shows  that  the  attemot  to  regulate 
through  the  mass-meeting  plan  is  not  a  big 
success  in  this  industry.  Not  yet,  at  any 
rate. 

#  #  •  • 

Meanwhile,  some  vital  problems  will  be 
fought  out  in  the  arena  of  the  courts.  The 
actions  brought  by  the  Department  of  Jus- 
tice, relating  to  the  legality  of  certain  prac- 
tices in  the  industry,  will,  it  appears,  go  to 
trial  soon. 

These  cases  will  test  out  the  workings  of 
the  arbitration  svstem  as  it  is  practiced  in  this 
industrv  and  will  also  have  to  do  with  the 
operations  of  the  credit  committees  of  the 
Fi^m  Boards  of  Trade. 

Doubtless,  the  cases  will  ultimately  find 
their  way  to  the  United  States  Supreme 
Court. 


1946 


Motion    Picture  News 


Laura  La  Plant e  shines  luminously  in  the  film 
firmament  as  one  of  the  best  blonde  slurs  in 
pictures  today.  She  first  appeared  in  Universal 
pictures  in  1923,  playing  in  a  few  ivesterns, 
and  since  then  has  progressed  steadily.  She 
has  just  finished  a  light  comedy  role  in  "Home 
James"  and  is  soon  to  begin  working  in  "The 
Last  Warning,"  a  Laemmle  special 


Jack  Pickford  is  returning  to  the  movies  again. 
With  Olive  Borden  he  ivill  appear  in  "Gang  War," 
a  melodrama  about  to  be  filmed  by  F  B  O.  Bert 
Glennon,  director,  is  also  pictured  above 


Considered  by  many  to  be  the  best  rider  in 
westerns  today,  Ken  Maynard  is  a  veritable  giant 
in  popularity  and  fan  following  which  are  his. 
Back  in  1925  he  was  breaking  into  the  states 
right  field,  but  under  the  tutelage  of  Charles 
Rogers,  he  has  developed  into  a  personality  of 
considerable  magnitude.  His  name  is  way  up 
front  in  the  First  National  roster  of  stars 


How  they  like  their  boss.    The  "Our  Gang"  bunch,  with  appropriate 
signs  of  tvelcome,  greet  Mr.  and  Mrs.  Hal  Roach  upon  their  arrival 
in  Hollywood  after  a  trip  around  the  world 


With  "the  Great  Galsby"  and  other 
finely-etched  roles  to  his  credit, 
W arner  Baxter  gets  another  nice 
"break"  from  the  casting  directors, 
having  been  cast  as  Mr.  Craig  in 
Pathe's  "Craig's   W ife" 


Helene  Costello,  talented  young 
Warner  Bros,  player  po<es  with 
Scotty,  her  serious  visaged  pet.  She 
is  now  playing  opposite  Tony  Mor- 
eno in  'The  Midnight  Taxi" 


H ermine  Hoffman, 
man,  Tiffany-Strihl 
married  to  Leon 
atrical  figure.  B 
Barnard  College, 
screen  name 


the  daughter  of  M.  H.  Hoff- 
executive,  who  was  recently 
Navara,  musician  and  the- 
esides  being  a  graduate  of 
she  is  a  film  actress,  her 
being   Myrna  Hoffman 


Getting   tuned    up    for    summer    production  work. 
Charles  Lamont  feels  a  personal  responsibility  for 
"Big  Boy,"  whom  he  directs  in  "Juvenile"  comedies 
for  Educational 


Here's  a  little  girl  who  is  fast  budding  into 
stardom.  Featured  in  a  number  of  Warner 
Bros,  pictures  during  the  past  year,  Audrey 
Ferris  has  developed  in  her  flapper  character- 
i ztilions.  Noiv  the  Warners  are  going  to  star 
her  in  several  films  with  Buster  Collier 


June   9,   19  28 


1947 


Inside 
Slants 
on  the 
Industry 


PICTURES 

AND 

PEOPLE 


The 
JVlirrors 
of 

Filmdom 


THE  arrival  here  of  J.  D.  Williams  with  some 
eighteen  British-made  pictures,  together  with  his 
announcement  that  he  will  distribute  this  volume 
of  product  to  the  exhibitor,  strikes  us  as  an  important 
event  in  American  film  annals.  He  states,  moreover,  that 
even  this  program  is  but  an  entering  wedge,  tint? 
European  studios  will  he  organized  so  that  next  season  a 
supply  of  fifty  or  more  foreign-made  pictures  will  be 
distributed  here  by  his  sales  organization. 

The  distribution  here  of  foreign-made  pictures  has  so 
far  been  irregular;  one  or  more  have  been  brought  over  at 
different  times,  and  purchased  by  the  American  distribu- 
tor. Others  have  been  accepted  or  made  abroad  for  quota 
purposes.  Until  now.  there  has  been  no  regular  sales 
organization  here  nor  any  well  conceived  effort  on  broad 
lines  to  produce  a  stable  supply  of  pictures  for  the  Amer- 
can  market. 

Foreign-made  pictures,  as  we  have  often  pointed  out, 
need  here  all.  and  more  of,  the  advertising  and  selling 
effort  put  back  of  the  Hollywood  product.  J.  I).  Williams, 
as  everyone  knows,  is  equipped,  as  are  few  others,  to  do 
this  sizeable  job.  And  it  is  a  sizealde  job,  one  that  had 
best  be  done  right  or  not  attempted. 

The  American  market  is  ripe.  we  believe,  for  new  at- 
mosphere in  pictures,  especially  if  the  foreign  pictures 
are  given  the  advantages  of  American  technique  and  show- 
manship. There  is  too  much  of  the  Hollywood  pattern  in 
our  annual  output  of  seven  hundred  feature  pictures.  We 
have  plenty  of  individualism  in  direction  but  too  few 
regimes  in  production.  The  wider  the  creative  effort  the 
better  the  American  public  will  be  pleased. 

*  #    #  # 

Jl).  has  his  mind,  too,  ho  tells  us.  on  the  new  talking 
•  picture.  He  points  out  some  salient  fads:  first,  that 
English  actors  are  renowned  for  their  fine  speaking  voices, 
and.  again,  that  the  two  great  picture  marts  are  the  United 
states  and  (J real  Britain  and  thai  both  are  English  speaking 
rial  ions. 

*  *    *  * 

THE  following  story — a  true  oik  carries 
significance  to  the  film  trade.  About  a 
British  banker  of  the  ultra-conservative  t>|»< 
capital  in  a  picture  producing  concern.  When 
friends  heard  of  his  venture  they  called,  in  some  bewilder- 
ment, to  see  if  he  still  hail  his  sanity;  and  they  got  the 
following  facts  from  him. 

His  daughter  has  been  recently  married  and  the  banker 
undertook  to  supply  for  the  young  couple  their  home  and 
its  furnishings.  After  the  house  was  selected,  father  and 
daughter  spent  a  day  in  London  shopping  about  for  the 
furniture,  drapes  and  other  interior  decorations,  fney 
went  only  to  those  good  old  houses  which  the  famib  had 
patronized  for  generations:  but  at  the  end  of  a  tiring  da\ 
they  had  not  made  a  single  purchase.  W  hereupon,  the 
daughter  made  the  following  suggestion:  that  she  prepare 
a  budget,  secure  the  father's  approval  of  the  figure  Bel 
and  go  about  the  matter  herself.  She  felt  quite  confident 
She  could  handle  the  transaction  to  her  own  and  the 
satisfaction  of  all  concerned.    And.  of  course,  she  carried 

her  point.  ....  c 

"When  my  wife  and  I."  related  the  banker,  first  en- 
tered   the  new    furnished    home,    we    gaped,  gasped 


a  world  of 
year  ago  a 
put  some 

some 


and  sat  weakly  down.  We  did  not  see  a  li\ing  room—  BS 
we  knew  a  living  room.  We  saw  a  motion  picture.  That 
room,  and  every  other  room  in  the  house,  was  ;i  compo- 
site of  impression  registered  upon  my  daughter's  mind 
by  motion  pictures.  There  was  scarcely  a  piece  of  British- 
made  decoration  in  the  entire  (dace. 

"So  there  you  are.   I  thought  it  a  good  idea  to  look  into 

the  motion  picture  business." 

#  *    #  * 

THE  above  tells  the  story,  better  than  we  have  of! en  tried 
to  explain  to  the  American  trade,  of  just  why  Great 
Britain  intends  to  put  British-made  pictures  into  world  cir- 
culation. World  circulation  means  getting  into  the  American 
market.    That's  what  Great  Britain  must  do  and  means  to  do 

— and  undoubtedly,  will  do. 

#  #    #  * 

THE  premiere  of  the  week  is  "Fazil,"  the  Fox  picture 
with  Charles  Earrell  and  Greta  Nissen.  It  i~  ;i  de- 
cided let-down  from  the  general  quality  of  specials  which 
the  Fox  studios  have  been  turning  out  in  recent  months 
and  fails  to  take  its  place  with  such  films  as  "Seventh 
Heaven"  and  "Street  Angel." 

"Fazil"  starts  out  to  be  a  great  picture,  but  it  falters 
along  the  way.  and  runs  into  inconsistencies  and  absurdi- 
ties, which,  however,  cannot  dim  the  remarkable  perform- 
ance given  by  Farrell  in  the  ride  of  the  Arab. 

Mjst,  \issen.  replacing  Janet  Gaynor  as  Mr.  FarrelFs 
team  mate  in  this  picture,  is  a  good  choice  for  the  pari  oi 
tin-  modern  girl  in  conflict  with  the  strict  Arabian  ideas 

about  wifel)  duties.  There  are  some  "hot"  love  scene-, 
and  in  this  respect  the  picture  is  pointed  toward  box-office 
success. 

In  general,  however,  "Fazil"  does  not  impress  as  up  to 
the  standard  set  recentl)  h\  the  Fox  company. 

#  #    *  # 

THE  Movietone  program,  winch  precedes  the  showingof 
"Fazil"  at  the  Gaiety  Theatre.  New  York,  contains 
some  excellent  numbers  and 'some  not  so  good.  The  news  and 
magazine  events  are  very  fine,  as  usual.  The  specialty  acts 
are  only  fair,  with  the  exception  of  (Mark  &  McCullough. 

#  #    *  • 

Mlts  ANNA  BRUM  has  announced  the  marriage, 
June  2.  of  her  daughter,  Miss  Olga  Brum  to 
Thomas  C.  Kennedy,  editor  of  "The  Showman"  and  val- 
ued member  of  the  editorial  Staff  of  Ifotion  /'n  /nre  VeiM. 
The  couple  will  be  at  home,  after  July  I,  at  .2  IVenty- 
Eighth  Street.  Jackson  Heights,  U.  1. 

The  News"  staff  joins  in  heart)  congratulations  and  best 
w  ishes. 

#  •     •  • 

BUCK  JONES  is  a  fine,  clean  cut  personality,  whom  it  is 
a  pleasure  to  meet.  His  entry  into  the  independent  field, 
backed  as  it  is  by  a  long  record  of  successes  m  Westerns,  IS 
an  event  that  is  attracting  considerable  interest. 

There  will  be  four  special  features,  the  first,  The  Big 
Hop."  being  ready  in  Auirust. 

The  accession  of  sin ih  a  star  as  Jones  is  a  fine  asset  to  the 
independent  field. 


1948 


Motion    Picture    Ar  ews 


Seek  Signers  to  Live  Up 
to  Code  Agreement 

Trade  Practice  Conference  Division  After  Signatures  to 
Put  Industry  on  Fair  Competitive  Basis 


SIGNATURES  are  being  sought  to  an 
agreement  to  place  the  industry  on  a 
fair  basis  of  competition  in  com- 
pliance with  the  code  of  ethics  adopted  at 
the  Trade  Practice  Conference  of  last  Fall 
and  just  released  by  the  Federal  Trade 
Commission. 

The  agreement  is  being  distributed  for 
signatures  by  M.  Markham  Flannery,  di- 
rector of  the  division  of  Trade  Practice 
conferences,  who  is  anxious  to  keep  in 
touch  with  actual  workings  of  conference 
rules.  He  is  soliciting  opinions  as  to  the 
effectiveness  of  the  rules  as  announced  by 
the  commission.  The  suggestion  has  been 
made  that  the  rules  be  given  a  six  or  nine 
months  trial  to  prove  their  effectiveness 
and  at  the  explication  of  that  time  some 
changes  be  effected  if  they  are  then  consid- 
ered necessary. 

Producers,  distributors  and  exhibitors 
who  were  represented  at  the  Trade  Prac- 
tice Conference  at  which  the  code  of  ethics 


APPARENTLY  the  Finkelstein  and 
Ruben  company  has  entered  upon  a 
big  expansion  program  as  they  have 
just  announced  the  purchase  of  the  three 
theatres  at  Huron,  S.  D.,  the  Orpheum  at 
Aberdeen,  S.  D.,  the  Orpheum  at  Duluth, 
Minn,  and  the  only  remaining  competitive 
theatre  at  Mitchell,  S.  D.,  the  Lyric. 

The  Orpheum  at  Duluth  was  purchased 
from  the  Blackmore  brothers.  The  sale  of 
the  Orpheum  at  Aberdeen  to  F  &  R  marks 
the  firm's  entry  into  that  city.  It  is  re- 
ported to  have  made  a  good  offer  at  one 
time  to  the  Walker  Amusement  company 
which  has  numerous  interests  there  and 
about  a  year  ago  it  was  announced  that 
F  &  R  were  planning  to  build  a  theatre  in 
Aberdeen  but  after  preliminary  arrange- 


was  drawn  are  being  circulated  with  copies 
of  the  agreement.  They  are  asked  to  sign 
and  live  up  to  the  code  as  made  public  by 
the  commission. 

The  agreement  urges  that  the  industry 
by  compliance  with  the  code  will  be  placed 
on  an  equally  fair  competitive  basis.  It 
reads  as  follows : 

"In  consideration  of  the  abandonment 
by  others  in  the  industry  of  practices  cov- 
ered by  rules  adopted  in  resolution  form  at 
the  Trade  Practice  Conference  held  by  the 
Federal  Trade  Commission  for  the  motion 
picture  industry  at  New  York  City,  October 
10  to  15,  1927,  inclusive,  and  for  the  pur- 
pose of  placing  as  near  as  may  be  all  in 
the  industry  on  an  equally  fair  competitive 
basis,  the  undersigned  hereby  subscribes  to, 
and  the  undersigned  and  such  others  as  now 
have  subscribed,  or  in  the  future  shall  sub- 
scribe, hereby  mutually  agree  to  abide  by 
said  rules,  copy  of  which  has  been  received 
and  read  by  the  undersigned." 


ments  were  made  the  matter  was  dropped. 

The  three  houses  secured  at  Huron  by 
F  &  R  include  the  newly  built  State  thea- 
tre, which  was  owned  by  Don  Harris,  the 
Lyric,  operated  by  Leak  and  Goethals,  and 
the  Bijou,  operated  for  the  past  three  years 
by  Henry  Richfield. 

In  the  Twin  Cities  the  F  &  R  chain  has 
added  to  its  interests  by  purchasing  of  the 
leases  of  the  New  Arion  on  the  east  side 
and  the  Granada,  which  is  nearing  comple- 
tion on  Hennepin  between  Lake  street  and 
Thirty-first  Streets.  The  Nokomis,  a  subur- 
ban theatre  at  Thirty-eighth  Street  and 
Chicago  Avenue,  is  to  be  remodeled  and  en- 
larged at  an  expense  of  approximately 
$30,000.  The  capacity  of  the  house  is  to  be 
increased  by  200,  a  large  pipe  organ  will 
be  added  and  the  theatre  entirely  redeco- 
rated. 

Announcements  concerning  building  and 
remodeling  by  the  firm  which  would  involve 
the  expenditure  of  more  than  a  quarter  of 
a  million  dollars  were  made  some  time  ago 
from  Minneapolis.  These  plans  included 
the  erection  of  two  new  suburban  theatres 
— one  at  Lake  Street  and  Second  Avenue 
and  the  other  in  the  Lake  Hai'riet  district. 
The  erection  of  the  latter  was  postponed 
owing  to  objections  of  residents  in  the  dis- 
trict and  the  matter  has  not  yet  been  set- 
tled. 

Five  Firms  Incorporate  at 
Albany,  New  York 

Companies  incorporating  in  the  motion 
picture  business  in  New  York  state  dur- 
ing the  past  week  and  receiving  charters 


from  the  department  of  state,  Albany,  in- 
cluded the  following:  Brooklvn  Paramount 
Corporation,  $100,000,  William  T.  Powers, 
Brooklyn ;  John  J.  Wildberg,  Alvin  T. 
Freisinger,  New  York  City;  The  Lenox 
Hill  Players,  Inc.,  $20,000,  Louis  J.  Lat- 
zer,  Yonkers,  Mitchell  P.  Marcus,  Mary 
W.  Hallett,  New  York  City;  Buck  Jones 
Corporation,  $100,000,  Buck  Jones,  Holly- 
wood, Calif. ;  Donald  McElwain,  Jackson 
Heights,  L.  I. ;  Murray  W.  Garsson,  New 
York  City;  Louben  Film  Corporation,  capi- 
talization not  specified,  J.  T.  Cosman, 
Louis  T.  Rogers,  Benjamin  P.  Rogers, 
New  York  City;  The  Cunnion  Corporation, 
capitalization1  not  statdd,  John  J],  Cun- 
nion, Edward  J.  and  Abigail  Cahill,  Brook- 
lyn. 

Pantages  Theatre,  Dallas, 
Subleased  to  Underwood 

R.  J.  Stinnett,  managing  director  of 
the  Capitol  Theatre  and  Pantages  Theatre, 
has  subleased  the  Pantages  to  W.  G.  Un- 
derwood and  associates  who  assumed  con- 
trol June  1.  The  new  policy  of  Pantages 
calls  for  the  installation  of  Vitaphone  and 
Movietone  synchronizers  in  order  to  enable 
the  theatre  to  show  second  runs  of  sound 
pictures,  according  to  an  announcement  by 
Mr.  Underwood.  The  name  of  the  theatre 
will  be  changed  shortly. 

For  the  past  three  years  Mr.  Underwood 
has  operated  the  Crystal  Theatre,  but  his 
lease  expires  this  fall  when  the  Crystal  is 
to  be  converted  into  an  office  building.  Mr. 
Stinnett  will  continue  to  manage  the  Capi- 
tol which  he  owns  in  partnership  with  the 
estate  of  the  late  Simon  Charninsky. 

Fred  Desberg  Denies  He 
Will  Retire 

Fred  Desberg,  general  manager  of  the 
Loew  theatres  operated  in  Cleveland,  has 
denied  the  rumor  that  he  is  to  retire  from 
active  management  of  the  circuit.  A  rumor 
has  been  current  that  Desberg  has  severed 
his  connection  with  the  Loew  circuit  either 
to  retire  altogether  from  business  or  to  be- 
come associated  with  the  company  in  its 
New  York  office.  Desberg  says  both  of 
these  rumors  are  false. 


A.  S.  Dowling  Manager  for 
F  B  O  Export  Corp. 

Ambrose  S.  Dowling  will  be  manager  of 
F  B  O  Export  Corporation,  announces 
Joseph  P.  Kennedy,  president  of  F  B  O 
Pictures  Corporation. 

Mr.  Dowling,  an  importer  and  exporter 
for  the  past  25  years,  is  thoroughly  familiar 
with  the  foreign  market.  Having  been 
abroad  20  'times,  he  has  traveled  exten- 
sively. As  assistant  to  Mr.  Kennedy  when 
he  became  owner  of  F  B  O,  Mr.  Dowling 
has  made  himself  familiar  with  the  re- 
quirements of  the  foreign  buyers. 

Universal    Promotes  Ben 
Y.  Gammack 

Ben  Y.  Cammack,  short  subject  and  com- 
plete service  manager  for  Universal,  has 
been  promoted,  to  take  the  position  of  East- 
ern division  manager  of  Universal. 

Fred  McConnell,  erstwhile  editor  of  the 
Daily  Review,  becomes  the  new  short  sub- 
ject and  complete  service  manager. 


3  Companies  Concur  on 
Cleveland  Protection 

THE  Cleveland  exhibitor  associa- 
tion's demands  that  the  protec- 
tion accorded  first  runs  be 
limited  to  21  days  have  been  granted 
by  three  distributing  companies,  Edu- 
cational, Tiffany-Stahl  and  Standard 
Film  Service,  says  George  W.  Erdman, 
manager  of  the  Cleveland  organiza- 
tion. 

The  association  which  comprises 
nearly  every  subsequent  run  theatre 
in  Cleveland  recently  protested  against 
the  57  days'  protection  granted  Loew 
theatres  by  declaring  a  buying  strike 
and  demanding  a  protection  limit  of 
the  length  granted  by  the  three  dis- 
tributors mentioned. 


F  &  R  Acquire  Theatres 

Company  Launches  Big  Expansion  Program  by  Purchase 
Of  Several  Additional  Houses 


June   9,    19  28 


1940 


New  J.  D.  Williams  Organization 

World-Wide  Pictures  Will  Distribute  Best  of  Foreign  Product 

Throughout  U.  S.  and  Canada 


J I).  WILLIAMS,  managing  director  of 
Cnited  Motion  Picture  Distributors. 
•  Ltd.,  of  London,  England,  arrived  in 
New  York  Late  last  week  on  the  Berengaria, 
to  perfect  an  organization  in  this  country 
for  the  distribution  of  foreign  made 
product . 

The  new  concern  will  he  known  as  World- 
Wide  Pictures,  for  which  a  $2,500,000  com- 
pany is  now  said  to  be  in  process  of  forma- 
tion under  the  laws  of  Delaware.  At  pres- 
ent Mr.  Williams  has  eighteen  productions 
ready  for  distribution,  but  the  first  of 
them  will  not  be  released  until  September. 
Within  the  year  it  is  planned  to  have 
aboul  fifty  foreign  pietirres  for  distribu- 
tion in  the  United  States  and  Canada. 
World-Wide  Picture-  will  not  handle  dis- 
tribution anywhere  but  in  the  United  States 
and  Canada.  It  will  not  handle  American 
product  in  Europe,  but  will  confine  it-elf 
entirely  to  European  product. 

Mr.  Williams  has  stated  that  there  will 
be  no  buying  restrictions  on  this  product, 

the  exhibitor  will  be  able  to  buy  one  or  all 
of  the  pictures  as  he  pleases.  The  total 
line-up  of  the  firsl  fifty  pictures  that  will 
be  available  this  year  will  be  divided  into 
ten  groups  of  five  pictures  each.  The  lirst 
year's  product  includes  'A'i  pictures  from 
England  and   1")  from  Continental  studios. 

It  is  Mr.  Williams'  plan  to  organize  at 
least  M5  branches  in  the  Tinted  States  and 
Canada,  but  the  physical  handling  of  the 


J.  I).  WiUiams 

distribution  has  not  yet  been  decided  upon. 
Mr.  Williams  will  maintain  his  own  selling 
force. 

Included  in  the  program  of  pictures  to  be 
released  by  the  new  organization  are  twelve 
pictures  comprising  the  entire  1027-2S  pro- 
gram of  British  International  Pictures. 
Ltd.    These  are : 

"The  White  Sheik."  directed  by  Ilarley 


Knoles;    "The    Silver    Lining,"    marie  by 

Thomas  Bent  ley.  "Poppies  of  Flanders," 
Arthur  Maude  production;  •'The  King." 
directed  by  Alfred  Hitchcock:  "The  Parm- 
er's Wife,"  made  by  Hitchcock:  "Moulin 
Kouge,"  E.  A.  Dupont  picture;  "Tommy 
Atkins,"  directed  by  Norman  Walker; 
"Tesha,"  Victor  Saville  film;  "Cham- 
pagne," Alfrd  Hitchcock  picture; 
"Adam's      Apple,"     directed      by  Tim 

Whelan;  "Not  Quite  a  Lady,"  made  by 

Thomas  Bentley,  and  "Toni,"  Arthur 
Mamie  production. 

Mr.  Williams  declares  that  the  thing  mosfl 
needed  for  the  world  benefit  of  motion 
pictures  is  competition  for  Hollywood. 
There  is  a  certain  resentment  abroad  that 
the  opinion  prevails  that  good  pictures  can 
come  only  from  Hollywood.  "This  is  by 
no  means  true,"  he  said.  "Good  pictures 
can  and  are  being  made  abroad  and  they 
are  going  to  make  better  ones.  Then'  is  no 
reason  why  this  cannot  be.  Foreign  stars 
com:1  over  here  and  are  just  as  big  draw- 
ing cards  as  they  are  in  their  own  country. 
They  need  only  the  same  conditions  under 
which  to  work  over  there  as  they  have  her  ', 
and  we  are  going  to  see  that  they  get  them. 

"There  is  no  reason  why  some  of  the 
leading  American  players  and  directors 
cannot  be  induced  to  work  in  Europe.  I 
think  it  would  benefit  and  broaden  them 
all.  Climatic  conditions  are  splendid  over 
there,  and  once  the  fact  becomes  known 
(Conl. nucd  on  Pa<ic  1952) 


Arbitration  Success,  Says  Hays 

Tells  Detroit  Commerce  Board  Exhibitors  Won  52  Per  Cent  of 
Their  Cases  Against  Distributors  Last  Year 


APPLAKIXC,  before  the  Detroit 
Board  of  Commerce,  Detroit,  Mich., 
June  5,  Will  II.  Hays,  president  of 
Motion  Picture  Producers  and  Distributors 
of  America,  Inc.,  delivered  an  address,  the 
subject  of  which  was  "Arbitration  in  In- 
dustry." Beginning  his  speech  Mr.  Hays 
traced  the  course  of  arbitrary  ruling 
through  the  centuries,  called  the  Chamber's 
attention  to  the  enormous  investment  the 
motion  picture  industry  represents  today, 
and  to  the  many  trade  problems  it  has 
been  striving  to  overcome,  the  ease  of  their 
solution  today  as  compared  to  conditions 
in  1022,  and  wound  up  his  address  by  out- 
lining the  vast  indirect  sales  medium  af- 
forded manufacturers  by  the  motion  pic- 
ture. 

1  I..U6  Cases  Adjusted 

A  salient  fact  cited  by  Mr.  Hays  was 
that  in  1027  alone,  14,346  arbitration  cases, 
involving  .$.'1,825, (i.'5(5.7(>  were  amicably  ad- 
justed. Of  the  total  number  of  claims  tiled 
by  theatre  owners  against  distributors,  the 
theatre  owners  were  upheld  in  fifty-two 
per  cent.  Of  the  total  number  of  claims 
tiled   by   distributors,   forty-one   per  cent 


were  upheld.  Only  thirty-six  oases  required 
the  seventh  arbitrator. 

Commenting  upon  the  latest  uniform  con- 
tract, agreed  upon  May  I,   1928,  and  the 
present  system  of  arbitration  in  this  nnlii- 
try,  Mr.  Hays  said  : 

"The  motion  picture  industry  today  rep- 
resents an  investment  of  two  billion  dol- 
lars, an  annual  expenditure  in  production 
of  pictures  alone  of  $125,000,000.  The  in- 
dustry directly  etmploys  more  men  and 
women  than  Ford  and  (ieneral  Motors  com- 
bined. One  hundred  million  paid  admis- 
sions in  the  United  States  alone  each  week 
testify  to  its  touch  with  the  public.  Twen- 
ty-five thousand  miles  of  lilm  are  handled 
each  day  in  the  exchanges  of  this  country 
alone. 

Must  Contract  in  idvance 

"In  the  many  thousands  of  small  cities 
and  towns,  men  with  small  capital  must 
contract  in  advance  for  each  year's  show- 
ing of  feature  pictures.  The  general  nature 

of  the  product  i>  told  them  by  the  sales- 
men of  the  competing  companies.  Prices 
and  dates  of  exhibition,  with  many  other 
technical  but  vital  details,  are  agreed  on. 


Out  of  the  (500  to  S00  pictures  offered  him 
by  twenty  or  thirty  companies,  the  small 
theatre  owner,  like  the  large,  selects  the 
companies  which  best  meet  his  needs  as  to 
price,  variety  of  product  and  advertising 
co-operation.  He  agrees  to  buy  certain 
groups  of  their  productions  and  exhibit 
them  at  stated  times  for  stated  prices. 

"The  whole  machinery  of  the  manufac- 
ture of  this  product,  which  reaches  nearly 
a  quarter  of  a  billion  ultimate  consumers 
each  week,  depends  on  the  good  faith  and 
stability  of  individual  contracts  with  thea- 
tre owners. 

"There  are  many  legitimate  reasons  why 
a  theatre  owner  may  find  his  contract  diffi- 
cult of  fulfillment  or  may  honestly  believe 
the  distributor  is  not  giving  him  lOil  per 
cent  service  under  its  terms.  With  no  way 
to  winnow  the  just  claims  from  the  onjust, 
temptation  on  both  sides  to  call  the  con- 
tract   broken    long    constituted    a  major 

source  of  mutability. 

Dubious  Until  1()22 

"Until  1022  the  producer  with  ten  mil- 
lion dollars'  worth  of  orders  on  his  hooks 
(Coittimifd  on  Patic  [952) 


1950 

Congress  Gives  Industry 
Little  Attention 

Tax  Bill  Increasing  Exemptions  Only  Important  Meas- 
ure of  Session  Effecting  Motion  Pictures 


THE  session  of  Congress  which  ad- 
journed on  May  29  was  remarkable 
for  the  little  attention  which  was 
paid  to  the  motion  picture  industry.  The 
only  measure  affecting'  the  industry  ma- 
terially, to  be  enacted  during  the  session, 
was  the  tax  bill,  under  which  the  exemp- 
tions from  admission  tax  were  increased 
from  75  cents  to  $3.  It  is  estimated  that 
the  revenues  of  the  Government  will  be  re- 
duced approximately  $17,000,000  a  year  by 
this  increase. 

Although  a  number  of  measures  affecting 
the  industry  were  introduced  during  the 
session  the  only  bill  to  receive  serious  con- 
sideration was  that  of  Senator  Brookhart 
of  Iowa,  prohibiting  block  and  blind  book- 
ing and  discrimination.  This  measure  was 
the  subject  of  extended  hearings  before 
the  Senate  committee  on  interstate  com- 
merce, but  no  action  was  taken  to  report 
the  bill  because  Senator  Watson  of  Indiana, 
chairman,  spent  much  of  the  time  toward 
the  latter  end  of  the  session  in  his  home 
State,  where  he  is  a  "favorite  son,"  for 
the  Presidential  nomination. 

Another  measure  of  considerable  impor- 
tance was  the  resolution  introduced  toward 
the  end  of  the  session  by  Senator  Walsh 
of  Montana,  calling  for  an  investigation  by 
the  judiciary  committee  of  cases  which 
have  been  brought  by  the  Government  with 
relation  to  the  activities  of  the  film  boards 
of  trade  throughout  the  country.  This 
resolution  was  referred  to  the  judiciary 
committee,  and  Senator  Walsh  attempted 
to  have  it  brought  up  for  consideration  in 
order  that  it  might  be  reported  and  passed 
before  the  session  adjourned,  but  was  un- 
able to  secure  any  action. 


4  4  T  AM  heartily  in  accord  with  the 
general  attitude  of  the  Federal 
Trade  Commission  as  expressed 
in  the  new  code  of  ethics  recently  handed 
down  by  that  body,"  said  Fred  Wehren- 
berg,  of  St.  Louis,  president  of  the  eastern 
Missouri  and  southern  Illinois  exhibitor 
unit,  who  was  a  delegate  to  the  Trade 
Practice  Conference. 

' '  Perhaps  some  exhibitors  may  object  to 
the  apparently  liberal  views  toward  non- 
theatrical  exhibition  of  motion  pictures, 
but  as  stated  by  the  commission  it  regards 
any  attempt  to  restrict  the  purchase  of 
films  by  churches,  lodges  and  similar  or- 
ganizations as  in  restraint  of  trade  and 
subsequently  illegal. 

"We  independent  exhibitors  have  always 
contended  that  a  motion  picture  exhibitor 
should  be  permitted  to  buy  such  pictures 
as  he  desired.  We  could  not  consistently 
endeavor  to  prevent  others  from  enjoying 
the  rights  we  demand  for  ourselves. 

"The  commission  is  absolutely  in  accord 
with  the  views  of  the  independent  exhibi- 


Sunday  closing  for  the  District  of  Co- 
lumbia, which  was  the  subject  of  lengthy 
hearings  by  the  House  District  of  Colum- 
bia Committee  last  session,  still  remem- 
bered for  their  verbal  and  fist  fight,  was 
proposed  early  in  the  session  by  Represen- 
tative Lankford  of  Georgia,  author  of  the 
measure  before  the  House  last  year,  but 
nothing  whatever  was  done  with  the  bill 
during  the  session.  Bills  identical  with 
that  of  Senator  Brookhart  of  Iowa,  deal- 
ing with  booking,  were  introduced  in  the 
House  of  Representatives  by  Congressmen 
Hudson  of  Michigan,  Celler  of  New 
York  and  Cannon  of  Missouri,  but  no 
action  was  taken  by  the  House  committee 
pending  a  determination  by  the  Senate 
committee  as  to  its  report. 

Congressman  Hudson  of  Michigan  also 
put  in  a  bill  toward  the  end  of  the  session 
providing  for  Federal  regulation  of  the 
[notion  picture  industry,  which  also  in- 
cluded the  provisions  of  Senator  Brook- 
hart's  bill.  In  this  messure  was  the  so- 
called  censorship  bill  which  has  been  be- 
fore Congress  for  several  sessions. 

Repeal  of  the  present  ban  upon  the  in- 
terstate transportation  of  prize  fight  films 
was  sought  in  a  number  of  measures  in- 
troduced in  the  House  of  Representatives 
early  in  the  session,  but  they  were  given 
no  consideration  during  the  hearings. 

All  of  these  bills  go  over  until  the  next 
session  in  December,  but  it  is  not  likely 
that  the  industry  will  be  materially  har- 
assed next  winter  because  of  the  fact  that 
the  session  is  required  to  adjourn  March  4, 
giving  it  little  time  to  deal  with  other  than 
appropriation  and  major  measures. 


tors  on  the  various  subjects  touched  upon 
in  the  cod?  of  ethics.  It  has  taken  a 
definite  stand  on  block  booking  and  will 
push  criminal  proceedings  against  those 
who  are  guilty  of  violating  the  laws  in 
that  respect.  On  other  points  at  issue  it 
apparently  favors  giving  the  industry  more 
time  in  which  to  adjust  itself  and  bring 
about  the  reforms  desired  by  the  commis- 
sion and  the  independent  exhibitors  of  the 
country. ' ' 

Montreal  Managers  Assoc. 
Elects  New  Officers 

Much  interest  was  taken  in  the  annual 
elections  of  the  Montreal  Theatre  Man- 
agers Association,  held  in  Stanley  Hall, 
June  1,  because  of  the  warfare  which  is 
being  waged  by  Montreal  exhibitors 
against  the  provincial  authorities  over 
Sunday  shows,  juvenile  patronage  and 
censorship  issues.  No  less  than  46  of  the 
54  theatres  in  Montreal  were  represented 
at  the  meeting. 


Motion    Picture  News 

Joseph  Patenaude,  of  the  Francais,  Alex- 
ander and  Moulin  Rouge  theatres,  suc- 
ceeded George  Rotsky,  of  the  Palace  the- 
atre, as  president  of  the  association,  while 
Harry  S.  Dahn,  of  the  Capitol,  was  elected 
vice-president.  B.  M.  Garfield,  Rialto  the- 
atre, had  been  secretary-treasurer  since  the 
organization  was  formed  eight  years  ago, 
and  he  was  elected  to  that  office  again 
without  opposition. 

George  Nicholas,  managing  director  of 
United  Amusements,  Ltd.,  was  the  choice 
as  chairman  of  the  board  of  directors.  The 
latter  include  John  P.  Smythe,  Regal  the- 
atre; Joseph  Cardinal,  St.  Denis  theatre; 
F.  J.  Shields,  Dominion  theatre;  Harry 
Kauffman  and  Frank  Norman. 


3  Firms  Obtain  Charters 
at  Harrisburg,  Pa. 

Three  new  firms  were  granted  charters 
of  incorporation  by  the  department  of  state 
in  the  capitol  at  Harrisburg,  Pa.,  last  week 
when  the  following  companies  incorpo- 
rated: Tho  President  Aniusemenjt  Com- 
pany, of  Philadelphia,  $300,000  capital 
stock,  Thomas  Morch,  treasurer,  Philadel- 
phia. Incorporators  George  H.  Grant, 
Harry  Kramer  and  Hugh  C.  Pedley.  Suc- 
cess Pictures,  Inc.,  Philadelphia,  stated 
capital  $25,000,  Arthur  Boll,  treasurer.  In- 
corporators Oscar  Newfeld,  Arthur  Boll, 
and  Charles  P.  Boyce.  The  Park  Machine 
Company,  Beaver  Falls,  Pa.,  capital  $25,- 
000,  H.  G.  Traver,  treasurer.  Incorporators 
Mr.  Traver,  Harry  Acklev,  and  J.  Wilmer 
Martin. 


Manager  of  U.  A.'s  Lima 
Office  Now  in  N.  Y. 

Gustav  Mohme,  general  manager  of  the 
United  Artists  exchange  in  Lima,  Peru,  is 
now  in  New  York  for  two  weeks.  He  is 
conferring  with  Arthur  Kelly,  vice-presi- 
dent and  general  manager  of.  foreign  dis- 
tribution. This  is  his  first  visit  to  the 
United  States  since  he  opened  the  Peruvian 
office  in  January,  1926. 

A  luncheon  was  given  in  his  honor  by 
the  organization  on  May  31  at  the  Manner 
Grill.  8 


Mo.,   111.  Assoc.  May 
Join  Sapiro  Body 

MANY  members  of  the  Motion 
Picture  Theatre  Owners  of 
Eastern  Missouri  and  Southern 
Illinois  may  affiliate  with  the  Inde- 
pendent Motion  Picture  Exhibitors 
Association  headed  by  Aaron  Sapiro. 
Fred  Wehrenberg,  president  of  the 
M.  P.  T.  O.  of  Eastern  Missouri  and 
Southern  Illinois,  informed  the  corre- 
spondent of  this  publication  that  a  large 
number  of  the  independent  exhibitors 
of  St.  Louis  and  the  adjoining  trade 
territory  are  thinking  seriously  of 
joining  the  Sapiro  Group  and  added 
that  it  is  very  probable  that  a  St. 
Louis  office  of  the  Independent  Mo- 
tion Picture  Exhibitors  Associated  will 
be  established  in  the  near  future. 

An  invitation  is  being  made,  it  is 
said,  to  have  Sapiro  visit  St.  Louis  to 
explain  the  operations  of  his  organiza- 
tion to  the  Wehrenberg  organization 
at  their  annual  convention. 


Likes   Code    of  Ethics 

Fred  Weherenberg  Approves  Resolutions  Adopted  by 
Federal  Trade  Commission 


J  II  II 


19  28 


1  <>5 1 


Report  Says  Seattle  U. 
A.  House  is  to  Close 

FOLLOWING  the  posting  of  an 
official  notice  giving  the  custo- 
mary two  week's  advance  infor- 
mation to  employees  that  their  services 
will  no  longer  he  required,  reports 
were  prevalent  in  Seattle,  Washington, 
last  week  to  the  effect  that  the  United 
Artists  Theatre  is  to  close  its  doors  on 
June  6.  The  report  is  not  denied  by 
Pacific  Northwest  officials  for  the  West 
Coast  Theatres,  Inc.,  who  operate  the 
house  jointly  for  West  Coast  and 
United  Artists. 

The  theatre  up  to  a  few  weeks  ago 
was  showing  a  pleasing  statement  at 
the  box  office,  but  it  is  understood 
among  the  trade  that  the  theatre  will 
be  closed  in  an  attempt  to  divert  the 
business  to  the  Fifth  Avenue  and 
Seattle  Theatres,  both  of  which  are 
being  operated  by  West  Coast  on  what 
is  said  to  be  a  losing  financial  basis. 
Al  Bernard,  manager  of  the  house 
since  the  promotion  of  W.  Stefan 
Perutz  to  the  position  of  general  man- 
ager of  West  Coast  theatres  in  Ta- 
coma  a  few  weeks  ago,  is  understood  to 
be  moving  to  Portland  for  the  same 
com  pany. 


Badgley  Returns  to  Ottawa ; 
Finds  British  Active 

After  several  weeks  spent  in  England, 
where  he  made  arrangements  for  the  dis- 
tribution of  the  official  Canadian  films,  F. 
C.  Badgley,  director  of  the  Canadian  Gov- 
ernment Moving  Picture  Office,  returned  to 
Ottawa  recently.  The  British  film  industry 
is  showing  considerably  more  activity,  Mr. 
Badgley  declared,  praising  the  new  studio 
outside  of  London. 

While  in  England  he  urged  British  pro- 
ducers to  sell  Canadian  rights  to  important 
productions  direct  to  film  distributors  in 
Canada  rather  than  to  those  in  the  United 
States.  Canadian  films,  he  reports,  are 
now  being  shown  in  from  300  to  500  the- 
atres  in  the  British  Isles. 


Slogans  Arouse  Opposition 
to  Daylight  Saving 

Daylight  saving  continues  to  be  a  lively 
issue  in  Vancouver,  B.  C,  and  the  exhibi- 
tors have  taken  an  active  part  in  opposing 
the  plan  whereby  summer  time  would  be 
adopted  locally  for  a  period  of  five  years 
through  a  plebiscite  of  the  people. 

Various  snappy  slogans  have  been 
screened  to  arouse  the  ratepayers  to  vote- 
down  the  measure,  such  as:  "Remember, 
Daylight  Saving  Is  Daylight  Slaving"; 
"Vote  Against  Daylight  Saving — Don't 
touch  the  clock";  "This  plebiscite  is  for 
a  period  of  five  years — Vote  No!";  "Work 
and  vote  against  Davlight  Saving.'' 


Carl    Goe    Sales  Agent 
With  Tiffany-Stahl 

Carl  J.  Goe  has  been  appointed  special 
representative  bv  General  Sales  Manager 
Ed.  J.  Smith,  of  Tiffany-Stahl  Productions, 
with  headquarters  at  the  New  York  office. 
Mr.  Goe  was  formerly  circuit  represent- 
ative for  Pathe,  and  previous  to  that  was 
contract  manager  for  F.B.O.,  First  Na- 
tional and  Universal. 


Trouble  Expected  Over 
Non-Theatricals 

Commissions  Ruling  Interpreted  As  Compulsory  Serv- 
ice; Others  Size  Up  Situation  "As  Is" 


INTERPRETING  the  Federal  Trade 
Commission's  action  in  rejecting  the 
resolution  passed  at  the  Trade  Practice 
Conference  against  non-theatrical  bookings 
as  meaning  compulsory  service,  distributors 
of  the  Northwest  believe  it  will  cause  fur- 
ther trouble  in  a  territory  where  the  situa- 
tion is  already  strained.  This  view  was 
expressed  following  a  letter  sent  to  presi- 
dents of  Film  Boards  of  Trade  by  C.  C. 
Pettijohn,  head  of  the  organization,  ahead 
of  publication  of  the  Code  of  Ethics,  and 
based  on  advance  information. 

Mr.  Pettijohn 's  letter  informed  the  film 
board  heads  that  any  non-theatrical  insti- 
tution, properly  complying  with  ordinances 
having  to  do  with  public  safety  and  other 
regulations,  would  be  in  a  position  where 
no  distributor  could  refuse  to  sell  its 
product. 

Other  views  concerning  the  rejection  of 


the  resolution,  based  upon  reports  from 
those  in  the  know,  size  up  the  situation  as 
being  just  where  it  has  always  been,  with 
the  exception  that  distributors  must  not 
act  as  a  body  in  refusing  to  serve  non- 
theatricals.  An  individual  may  continue 
to  refuse  to  serve,  according  to  this  report. 

One  of  the  causes  of  the  strained  condi- 
tion in  the  Northwest  was  1'.  A.'s  service 
to  non-theatricals.  Then  exhibitors  would 
not  act  on  this  company's  cases.  It  is  ex- 
pected that  N.  YY.  exhibitors  will  continue 
their  fight  against  this  service. 

Another  opinion  concerning  the  situation 
is  that  exhibitors  need  not  be  greatly 
alarmed  over  any  competitive  bidding  from 
non-theatrical  institutions;  that  none  of 
them  would  be  in  a  position  to  pay  the 
average  theatre  rentals,  at  least,  those  of 
the  larger  houses. 


Presentations   for  Shorts 

Old  Order  to  Be  Reversed  When  Eleven  First  Run  Key 
City  Houses  Show  Comedy  Films 


SHORT  subjects,  once  crowded  out  of 
the  big  first  run  houses  by  presenta- 
tion acts  in  connection  with  feature 
pictures,  are  now  to  be  the  subject  around 
which  presentations  are  to  be  built,  accord- 
ing to  Metro-Goldwyn-Mayer,  who  have 
just  closed  with  eleven  representative  key 
city  de  luxe  presentation  houses  for  prac- 
tically the  entire  output  of  M-G-M  shorts. 

The  houses  that  have  signed  for  these 
shorts  are,  the  Capitol  in  New  York  City, 


Committee   Raps  Lax 
Dues  Payers 

NON-MEMBERS  and  members  of 
Eastern  Missouri  and  Southern 
Illinois  M.  P.  T.  O.  whose  dues 
are  not  paid  in  full  will  not  he  re- 
presented on  the  arbitration  commit- 
tee of  the  St.  Louis  Film  Board  of 
Trade,  Fred  Wchrenberg,  president  of 
the  exhibitor  unit,  announces  a-  the 
outcome  of  ;i  meeting  held  by  the 
executive  rommitte  of  his  organiza- 
tion held  on  May  ,'H).  The  committee 
i-  -aid  to  have  \oted  unanimously  on 
the  question. 

In  effect  Mr.  Wchrenbcrn's  state- 
ment  implied  that  the  time  has  arrived 
to  compel  all  theatre  owners  who  de- 
rive protection  from  the  association 
to  help  pay  the  expenses  of  the  or- 
ganization. Heretofore,  the  represen- 
tatives of  t  hi'  association  have  handled 
all  cases  coming  before  the  Film  Hoard 
of  Trade  for  arbitration  regardless  of 
whether  the  exhibitor  was  a  member 
of  the  association  or  not.  Member- 
who  fail  in  their  due-  will  he  treated 
as  non-members  should  thej  de-ire  the 
services  of  the  arbitrators,  Wi-hren- 
berji  said. 


Midland  in  Kansas  City,  State  in  St. 
Louis,  Ohio  in  Columbus,  Allen  in  Cleve- 
land, Penn  in  Pittsburgh,  Century  in  Bal- 
timore, Palace  in  Washington,  D.  C,  State 
in  Boston,  Palace  in  Indianapolis  and  the 
State  in  Syracuse. 

The  product  involved  in  the  contracts 
includes  the  entire  group  of  forty  Bal 
Roach  comedies  divided  into  four  series 
featuring  Our  Gang.  Charley  Chase,  the 
Roach  All  Stars  and  Laurel  and  Hardy; 
the  series  of  six  Great  Events  in  techni- 
color, twenty-six  Ufa  Oddities  ami  M-G-M 
News. 

The  feature  releases  that  have  in  the 
past  been  included  in  the  programs  of 
these  houses  have  always  been  supple- 
mented by  elaborate  stage  shows  and  little 
time  was  available  for  short  feature  film 
presentations.  In  all  instances  where  it  is 
practicable,  these  houses  now  plan  to  build 
their  stage  show  presentation  around  the 
theme  of  the  comedy.  Great  Event-  or  Od- 
dities. 

As  an  example,  the  Oddities  release, 
"Soaring  Wings."  which  will  shortly  be 
presented  at  the  State  Theatre  in  Syracuse, 
will  form  the  keynote  of  a  novel  pre-cnta- 
tion  number.  The  study  of  birds  in  flight 
which  the  subject  presents,  i-  being  likened 
to  man's  development  of  the  aeroplane. 
An  appropriate  aeroplane  setting  is  to  be 
arranged  on  the  stage  and  a  soloist  sinking 
number  will  accompany  the  showing  of  the 

picture. 

As  another  presentation  act  the  entire 
staj:e  chorus  will  be  attired  in  boxing  cos- 
tume, with  boxing  gloves  and  the  rin<r  at- 
mosphere in  a  dance  number  preliminarry 
to  the  Charley  Chase  comedy,  "The  Fight 
Pest." 


1952 


Motion    Picture  News 


Theatre  Building  Active 

Many  Important  Operations  Are  Reported  Under  Way 
in  Provinces  of  Ontario,  Quebec 


MUCH  activity  is  being  seen  in  thea- 
tre building  operations  in  the 
Provinces  of  Ontario  and  Quebec, 
a  number  of  important  projects  having  been 
reported,  four  being  in  Montreal  alone. 
They  include : 

Montreal — Electric  Theatre,  being  erected 
by  Electric  Theatre,  Limited,  570  St. 
Catherine  Street;  cost  $500,000;  architect, 
E.  A.  Doucet,  195  St,  Catherine  Street  East. 

Montreal — Theatre  being  started  on 
Notre  Dame  Street  "West,  by  United  Amuse- 
ments, Limited,  12  Mayor  Street,  Montreal; 
cost  $150,000;  architect,  R.  Gariepy,  15  St. 
James  Street  West.  This  company  already 
operates  12  theatres  in  Montreal. 

Montreal — Benjamin  Isaacs,  52  Arling- 
ton Avenue,  Westinount,  has  purchased  a 
large  site  at  St.  Catherine  Street  West  and 
Chomedy  Street,  and  plans  are  being  pre- 
pared for  a  theatre. 

Windsor,  Ontario  —  The  Paramount- 
Windsor  Comipany,  Limited,  a  subsidiary  of 

Hays 


did  not  know  whether  they  might  result  in 
five  million  or  six  million  dollars'  worth  of 
completed  transactions.  With  rare  good 
luck,  he  might  hope  for  seven  million  out  of 
his  promised  ten. 

"Because  of  this  uncertainty,  two  mutu- 
ally destructive  hardships  grew  in  burden 
each  year.  The  theatre  owner  had  to  post 
an  advance,  usually  of  twenty-five  per  cent, 
when  he  ordered  his  films.  This  hurt  the 
small  exhibitor,  and  hurt  him  badly.  The 
producer,  on  his  end,  had  to  start  manufac- 
ture of  the  year's  product  on  this  advance, 
and  then  had  to  borrow  the  rest  of  his 
needed  capital  from  sources  which  charged 
him  from  twelve  to  fifteen  per  cent.  Re- 
sponsible banking  sources  hesitated  to  take 
risks  which  threatened  to  make  the  produc- 
tion and  sale  of  motion  pictures  perma- 
nently a  wildcat  operation. 

10,500,000  Showings  Per  Year 

"When  it  is  realized  that  the  average 
motion  picture  theatre  annually  rents  from 
distributors  approximately  175  feature  pic- 
tures and  about  350  short  subjects  (news- 
reels,  comedies  and  novelties),  it  will  be 
seen  that  the  approximately  twenty 
thousand  theatres  enter  into  contracts  with 
distributors  calling  for  10,500,000  separate 


the  Famous  Players  Canadian  Corp.,  Royal 
Bank  Bldg.,  Toronto,  has  purchased  the  site 
at  Ottawa  Street  and  Moy  Avenue,  Wind- 
sor, for  a  theatre  seating  1,500.  Paramount- 
Windsor  Company  already  has  the  Capi- 
tol, Palace  and  Walkerville  Theatres.  N. 
L.  Nathanson,  of  Toronto,  is  president, 
while  Wallace  R.  Campbell,  Col.  Walter 
McGregor  and  Simon  Meretsky  are  asso- 
ciates. 

Ottawa,  Ontario — Famous  Players  Cana- 
dian Corp.  has  started  construction  of  the 
Capitol  Theatre,  Ottawa;  cost  $1,250,000; 
architect,  Thomas  Lamb  Company,  of  New 
York;  this  theatre  is  scheduled  to  open 
January  1. 

Ottawa,  Ontario — P.  J.  Nolan  is  building 
the  Avalon  Theatre,  Bank  Street  and  Sec- 
ond Avenue;  cost  $60,000;  this  theatre  is 
being  constructed  according  to  the  plans 
and  specifications  of  Mr.  Nolan,  who  already 
operates  the  Rex  and  Columbia  Theatres  in 
Ottawa.  It  will  seat  1,000,  and  is  scheduled 
tojcpen  September  1. 


exhibitions  of  pictures  every  year.  This 
enormous  number  of  transactions  is  under 
written  contract  and  the  opportunities  for 
disputes  arising  therefrom  can  be  readily 
visualized.  Every  delivery  of  every  pic- 
ture in  every  theatre  was  a  potential  law- 
suit. In  1922,  distributors  and  exhibitors 
alike  were  staggering  under  an  actuality  of 
4,000  suits,  with  the  indicator  rising. 

Lawsuits  Disastrous 

"These  lawsuits  were  disastrous  to  the 
winner  and  loser. 

' '  No  matter  who  won  or  lost  the  suit,  the 
value  of  the  picture  in  question  would  have 
faded  out  long  before  the  award.  Bad  feel- 
ings, bad  collections,  drags  of  every  kind 
on  the  progress  of  the  industry  made  our 
situation  intolerable. 

' '  We  then  worked  out  a  system  which  we 
have  since  steadily  tried  to  improve.  Our 
latest  form  of  uniform  contract,  agreed 
upon  May  1,  1928,  is  better  than  the  first, 
instituted  in  1923. 

"In  1922,  the  year  before  arbitration  be- 
gan in  virtually  its  present  form,  the  indus- 
try had  approximately  4,000  lawsuits  over 
contracts. 

"In  the  four  years  of  arbitration,  the 
boards  have  disposed  of  50,006  contractual 
disputes,  involving  $11,200,298.94. 

Exhibitors  Upheld  52  Per  Cent 

"In  1927  alone,  14,346  cases,  involving 
$3,825,636.76,  were  amicably  adjusted.  Of 
the  total  number  of  claims  filed  by  theatre 
owners  against  distributors,  the  theatre 
owners  were  upheld  in  fifty-two  per  cent. 
Of  'the  total  number  of  claims  filed  by  dis- 
tributors, only  forty-one  per  cent  were  up- 
held. Only  thirty-six  cases  required  the 
seventh  arbitrator.  Nine  court  entries 
were  made  to  enforce  compliance  with 
awards,  and  there  were  fifty-three  court 
entries  of  judgments  under  awai'ds.  Five 


cases  only  found  their  way  into  court  be- 
fore, arbitration. 

"Here  is  another  pertinent  fact:  Out 
of  the  14,356  claims  in  1927  disposed  of 
4,671  were  settled  before  the  date  of  hear- 
ing and  2,368  were  withdrawn.  When  two 
parties  to  a  dispute  know  that  men  of  their 
own  acquaintance  and  profession,  having  a 
full  background  of  existing  conditions,  will 
be  their  judge  and  jury,  they  examine  their 
own  presentations  with  a  careful  eye. 

"We  have  had  some  difficulties,  of 
course.  We  will  continue  to  have  some. 
Every  now  and  then  some  man,  who 
wanted  an  advantage  and  got  a  judgment 
instead,  becomes  vocal  in  the  press.  These 
cases  make  headlines,  but  they  are  hardly 
chips  in  the  steadily  flowing  stream  of 
success." 

J.   D.   Williams  Forming 
New  Organization 

(Continued  from  Page  1949) 

that  we  can  make  as  good  pictures  on  the 
other  side  as  are  made  over  here  it  is  going 
to  have  a  tremendous  effect  on  motion  pic- 
tures. It  is  going  to  bring  about  a  more 
friendly  spirit  in  the  picture  industry  of 
the  world,  and  as  a  consequence  it  is  going 
to  cut  down  many  of  the  restrictive  meas- 
ures in  the  different  countries  as  well  as 
negative  costs  of  pictures.  Principally,  it 
will  create  international  competition,  and 
there  is  nothing  better  for  any  industry 
than  competition. 

"By  giving  the  exhibitors  a  free  selection 
of  pictures  it  will  have  a  decided  tendency 
to  eliminate  poor  pictures  and  thus  put  a 
curb  on  over-production.  This  will  mean 
more  money  for  the  better  pictures  and 
stars.  The  selection  of  pictures  from  all 
parts  of  the  world  will  stimulate  public 
interest  and  increase  attendance  in  America. 

' '  We  are  going  to  attempt  to  release  none 
but  the  best  of  foreign-made  pictures  in 
America,  In  many  cases  they  will  be  made- 
to-order  pictures.  We  will  advance  to  the 
producers  the  idea  for  a  story,  and  suggest 
to  them  how  it  should  be  handled,  and  we 
think  this  will  bring  about  good  results. 
We  will  bring  over  good  directors  and  good 
actors. 

"I  figure  that  with  proper  competition 
for  Hollywood,  and  with  a  reduction  of  the 
number  of  features  now  produced  to  only 
worth-while  pictures,  foreign  business  for 
American  producers  will  develop  from  25 
per  cent  to  50  per  cent  in  every  country  in 
the  world. 

"Producing  units  releasing  through 
World-Wide  Pictures  will  form  associations 
in  their  respective  countries  similar  to  the 
Hays  organization  in  America.  These  as- 
sociations will  serve  to  combat  adverse  leg- 
islation and  will  want  American  produc- 
tions admitted  free  in  their  respective  coun- 
tries in  return  for  the  revenue  they  will  re- 
ceive from  the  American  market. 

' '  The  activities  of  World-Wide  Pictures 
abroad  will  develop  the  motion  picture  busi- 
ness in  many  foreign  countries,  and  the  in- 
creased revenue  to  the  big  American  com- 
panies in  those  countries  will  more  than 
offset  any  loss  of  revenue  in  the  American 
market. 

"In  order  for  the  motion  picture  bus- 
ness  to  make  the  same  rapid  progress  it 
has  made  in  the  past  a  great  many  of  the 
foregoing  plans  must  be  brought  into  ef- 
fect before  the  industry  can  rightfully  claim 
to  be  a  world-wide  institution." 


Alan  Grosland  Signed 
by  Columbia 

ONE  of  Columbia's  ten  specials 
for  the  1928-29  season  will  be 
directed  by  Alan  Crosland,  just 
signed  by  Columbia.  The  director  has, 
in  the  past  two  years,  worked  on 
special  productions  for  Warner  Bros. 
The  name  of  the  Columbia  production 
he  will  direct  and  its  starring  player 
will  be  announced  shortly. 


Reviews  Arbitration 

(Continued  from  Page  1949) 


June    9,    19  28 


Laemmle  Warns  Industry 
Against  Skimping 

Universal  Chief  Cautions  Against  False  Economy  and 
Urges  Spending  on  Good  Pictures 


Big  British  Combine  Effected  With 
200  Theatres  Involved 

Tl  I K  largest  theatre  combine  ever  attempted  in  hurope  w  as  the  recent 
merger  of  200  houses  t hroughout  Great  Britain  engineered  l»v  the; 
British  Gaumont,  Ltd..  and  the  General  I  t n •  ;i t n •  Corporation.  It  is 
said  to  command  a  capital  of  S  1 0.1  MIO.t  Mil  I.  I  die  theatres  in  the  comhine  arc 
picture  and  vaudeville  houses. 

F.  A.  S/.arvasv.  chief  stockholder  in  the  General  Theatre  Corporation 
is  associated  with  Sir  Waller  Gibbons.  London  theatrical  magnate.  The 
Gaumont  Company  controls  a  large  number  of  motion  picture  houses  in 
G-real  Britain.    A.  C.  Bromhead  is  president  of  this  organization. 


William  Quigley  President 
M.  P.  T.  O.  of  Pa. 

William  Quigley,  <•!'  Nanticoke,  Pa.,  now 
occupies  the  chair  of  president  "I'  the  M. 
P.  T.  ().  of  Northeastern  Pennsylvania, 
having  succeeded  M.  E.  Comerford,  head 
of  the  Comerford  chain  of  theatres,  at  a 
meeting  of  the  exhibitor  unit  held  at  the 
Hotel  Casey  in  Scranton  on  .May  '17.  At 
that  time,  Harry  Spiegel,  manager  of  the 
Academy  Theatre,  Scranton,  assumed  his 
duties  as  new  secretary  of  the  Northeastern 
Pennsylvania  body. 

Addresses  were  delivered  by  K.  F.  Wood- 
hull,  national  president  of  the  M.  P.  T.  0. 
A.,  Martin  J.  O'Toole,  executive  secretary 
and  business  manager  of  the  M.  P.  T.  0.  A. 
and  Charles  L.  0'Keillv,  president  of  the 
T.  0.  C.  C,  of  New  York.  Mr.  Woodhull 
termed  the  two  obstacles  impeding  the 
progress  of  the  motion  picture  industry  as 
abuse  of  power  and  lack  of  vision.  He  pre- 
dicted great  developments  for  sound  pic- 
tures. 

At  a  dinner  of  the  exhibitors  held  in  con- 
nection with  the  convention,  Mr.  0 'Toole 
was  toastmaster.  Present  at  this  affair 
were  William  Roberts,  of  Plymouth,  M.  E., 
Comerford  and  Vincent  J.  Brennan.  both 
of  Scranton.  The  next  session  will,  it  is 
said,  be  held  in  Mauch  Chunk  on  July  29. 

Residential  House  Zoning 
Abandoned  in  Baltimore 

According  to  a  ruling  made  recently  by 
the  Film  Board  of  Trade  in  Washington, 
D.  C,  of  which  J.  S.  Fitzgerald  is  secre- 
tary, the  former  zone  system  for  residential 
houses  in  Baltimore  has  been  abandoned 
For  tlie  I  king  of  pictures. 

Hereafter,  it  is  said,  any  picture  may  be 
booked  by  any  theatre  in  any  part  of  Bal- 
timore, according  to  the  highest  bid  made, 
and  no  regulations  as  to  zones  have  any- 
thing to  do  with  picture  selling. 


Title  Changes 

"You're  in  the  Armv  Now''  (Excellent) 
to  "Into  No  Man's  Land." 

••Fedora"  (Paramount)  to  "The  Wo- 
man From  Moscow." 

"Mutiny"  (First  National)  to  ••Scarlet 
Seas. " 

"The  Night  Watch"  (First  National)  to 
"Love  at  Midnight." 

Tom    Hamlin  Undergoes 
Operation 

Thomas  Hamlin,  publisher  of  Film  Curb, 
a  New  York  regional,  underwent  an  opera- 
tion on  May  'JOtti  at  a  New  York  City  hos- 
pital. Mr.  Hamlin  is  progressing  ;tud  is 
expected  to  soon  be  able  to  return  to  his 
duties. 

Paramount  Astoria  Studio 
in  Charge  of  J.  W.  Butler 

John  W.  Butler  has  been  placed  in 
charge  of  the  Paramount  Long  Island  stu- 
dio which  has  been  re-opened  for  the  pro- 
duction of  films  with  sound  accompaniment. 
Associated  with  the  Zukor  organization 
for  the  past  eight  years.  Mr.  Butler  has 
served  in  various  executive  capacities  in 
the  business  administration  departments. 


CARL  LAEMMLE,  president  of  Uni- 
versal, in  a  statement  of  some  length, 
warns  the  industry  against  "skimp- 
ing," and  cautions  against  false  economy. 
He  sees  prosperous  times  ahead  for  the 
picture  industry,  and  believes  that  money 
-pent  in  the  right  direction  is  bound  to  help 
matters. 

The  Laemmle  statement,  in  part,  follows: 
"There  are  worse  evils  in  the  moving 
picture  business  than  extravagance.  One 
of  them  is  skimping.  There  is  no  doubt  in 
the  world  that  every  company  has  been 
more  or  less  extravagant  in  years  gone  by. 
An  effort  was  made  last  year  to  curb  this 
extravagance.  Because  of  certain  signs  and 
portents  which  1  have  noticed,  I  deem  this 
an  appropriate  time  to  sound  a  note  of 
warning  to  the  entire  industry.  It  is  this: 
Skimping  must  not  be  mistaken  for  econ- 
omy. The  practice  of  economy  is  incum- 
bent on  every  individual  and  on  every  com- 
pany. The  false  economy  is  the  worse 
course  that  any  individual  or  any  com- 
pany can  possibly  pursue. 

"In  the  making  of  pictures  the  producer 
owes  a  duty  to  exhibitors  and  to  pati-ons 
of  pictures.    He  owes  it  also  to  the  authors 


William  Sistrom  Gen'l 
Manager  Pathe  Studios 

IN  the  post  of  general  manager  of 
the  Pathe  studios  will  be  William 
Sistrom,  who  has  been  acting  in  a 
like  capacity  for  the  Cecil  H.  I)e  Mille 
studios.  Under  his  supervision,  pro- 
duction for  the  1928-29  program  is  al- 
ready under  way. 

Utcr  working  for  Carl  Laemmle 
and  William  Randolph  Hearst's  Cosmo- 
politan productions  as  production  man- 
ager, he  became  general  head  of  the 
Hollywood  studios  where  the  Christie* 
and  the  Producers  Distributing  Cor- 
poration formerly  made  their  produc- 
tions. These  studios  eventually  became 
I  In  Metropolitan  Studios,  and  with  the 
affiliation  of  He  Mille.  Mr.  Sistrom 
assumed  managerial  charge  of  both 
the  Metropolitan  and  He  Mille  studios. 


and  directors  of  his  productions.  The 
framework,  the  embellishment,  the  setting 
of  his  story,  should  be  wholly  adecpiate  to 
the  picture  itself.  A  diamond  must  have 
a  perfect  setting  in  order  to  show  off  its 
true  brilliance  and  value.  More  than  that, 
the  industry  owes  it  to  itself  to  go  onward 
to  better  and  better  things.  It  must  never 
take  a  step  backward.  We  have  achieved 
a  certain  standard  in  this  business.  We 
must  constantly  increase  that  standard,  be- 
cause more  and  more  people  are  being  edu- 
cated to  appreciate  the  better  things  in 
moving  pictures.  The  standard  must  go 
forward  as  the  appreciation  of  the  audi- 
ence advances. 

Good  Pictures  Essential 

"The  life  blood  of  our  industry  is  good 
pictures.  They  are  the  most  important 
thing  in  the  world  to  us.  They  are  the  es- 
sentials. A  splendid  theatre  is  a  fine  thing 
to  have;  good  pictures  are  better.  A  tal- 
ented orchestra  is  good;  it  is  of  little  avail 
without  good  pictures.  Clear,  unwavering 
projection  is  a  splendid  thing  for  your 
audience;  but  a  good  picture  is  far  better. 
Favorable  weather  is  much  more  apt  to  till 
your  theatre  than  rainy  weather;  but  good 
pictures  will  till  your  theatre — rain  or  shine. 

"Good  pictures  we  must  have,  and  good 
pictures  cost  money.  There  is  no  getting 
away  from  that.  Any  skimping  or  false 
economy  in  picture  making  is  not  only  a 
fatal  error,  but  is  a  stab  in  the  hack  to 
the  entire  industry. 

"  Please  don't  think  that  1  want  to  en- 
courage extravagance  in  picture  making. 
Wo  have  seen  enough  of  that.  But  I 
firmly  believe  that  the  picture  business  is 
entering  upon  a  period  of  prosperity  the 
like  of  which  it  has  never  experienced  be- 
fore. We  must  be  ready  for  it.  We  must 
be  prepared.  We  must  have  the  equipment 
to  take  advantage  of  it.  And  this  equip- 
ment is  GOOD  P1CTI  UFS.  Let's  insure 
our  own  prosperity  with  more  good  pictures 
this  year  than  we  have  ever  produced  be- 
fore in  any  year." 


1954 


New  Columbia  Exchanges 

Nationalization  Plan  Practically  Completed  with  Six 
Additional  Key  City  Offices  Established 


COLUMBIA  PICTURES  has  prac- 
tically completed  its  nationalization 
plan  started  two  years  ago  when  it 
acquired  its  first  exchange.  Jack  Cohn, 
treasurer  of  the  company  now  anonunces 
the  completion  of  arrangements  for  the 
opening  of  exchanges  in  St.  Louis,  Milwau- 
kee, Denver,  Salt  Lake  City,  Albany  and 
Buffalo. 

This  latest  deal  was  engineered  by  Jack 
Cohn  and  was  entrusted  for  execution  to 
Cecil  E.  Maberry,  sales  manager,  who  is 
now  on  a  tour  of  the  company's  exchanges. 
The  new  branches  give  Columbia  vantage 
points  in  Eastern  Missouri,  Southern 
Illinois,  Wisconsin,  Colorado,  Utah,  Wy- 
oming, New  Mexico,  Western  Nebraska, 
South  Idaho  and  the  state  of  New  York 
outside  of  New  York  City. 

In  commenting  on  the  expansion,  Mr. 
Cohn  said : 

"The  acquisition  of  these  exchanges  is 
practically  the  final  step  in  the  nationali- 
zation plan  which  Columbia  started  two 
years  ago.  Six  branches  were  opened  dur- 
ing the  past  year — one  in  Minneapolis  and 
five  on  the  West  Coast  and  in  the  North- 
west. Every  weak  link  in  the  chain  of 
distribution  has  now  been  eliminated  and 
responsible  offices  have  been  established  in 
all  the  important  key  cities  of  the  coun- 
try. 

"The  new  branches  will  greatly  advance 


our  plans  to  coordinate  production  and 
distribution  activities  to  such  a  point  that 
we  will  be  able  to  give  the  exhibitor  greal  ly 
improved  service. 

"Several  persons  prominent  in  the  dis- 
tribution field  are  now  being  considered 
for  the  newly  created  positions  of  branch 
managers  and  for  the  sales  force.  An- 
nouncement of  important  appointments 
will  be  made  shortly." 


6  Features,  10  Shorts  Are 
Paramount's  June  Output 

Six  productions  of  feature  length,  five 
comedies  of  two  reels  each,  and  five  one- 
reel  cartoons  form  the  Paramount  schedule 
of  releases  for  the  current  month. 

On  June  2  will  be  released  "The  Mag- 
nificent Flirt,"  Florence  Vidor's  newest 
vehicle,  "Hold  'Er,  Cowboy,"  a  Christie 
comedy  starring  Bobby  Vernon,  and  "The 
Patent  Medicine  Kid,"  a  Krazy  Kat  car- 
toon. The  next  release  date,  June  9,  will 
see  the  initial  distribution  of  "His  Tiger 
Lady,"  Adolphe  Menjou's  starring  picture, 
"Say  Uncle,"  a  Christie  comedy  featuring 
Jack  Duffy,  and  "Koko's  Field  Daze,"  one 
of  the  Inkwell  Imps  cartoons. 

"Half  a  Bride,"  a  feature  starring 
Esther  Ralston,  will  be  issued  on  June  16, 
in  company  with  "Slippery  Heels,"  a 
Christie  comedy  with  Jimmy  Adams,  and 
"Stage  Coached,"  another  of  the  Krazy 
Kat  cartoons.  The  fourth  feature  for  the 
month,  "The  Vanishing  Pioneer,"  comes 
on  June  23,  along  with  "Alice  in  Movie- 
land,"  a  Paramount  two-reel  novelty,  and 
Koko  Goes  Over,"  from  the  Inkwell  Imps 
series. 

June  30  is  the  release  date  for  two  Para- 
mount features,  "Ladies  of  the  Mob," 
starring  Clara  Bow,  and  "The  Racket," 
the  Caddo  production  in  which  Thomas 
Meighan  stars.  Also  on  June  30  will  ar- 
rive "Scrambled  Weddings,"  an  Edward 
Everett  Horton  comedy,  and  "The  Rain 
Dropper,"  a  Krazy  Kat  cartoon. 


Arnold  Bennett  Writing  an 
Original  for  Dupont 

Arnold  Bennett,  the  British  author,  will 
write  an  original  story  for  "Piccadilly," 
E.  A.  Dupont 's  next  British  International 
production.  Rex  Taylor,  American  scenar- 
ist, is  writing  the  script  from  Bennett's 
treatment.  Anna  May  Wong  is  to  play  a 
leading  part. 

Dupont 's  next,  immediately  to  follow 
"Piccadilly,"  will  be  called  "Tambou- 
rine," exteriors  to  be  done  in  the  south  of 
France.  Carl  Brisson  will  be  one  of  the 
leads. 


L.  J.  Appell  Heads  Chain 
in  Central  Pennsylvania 

Louis  J.  Appell,  son  of  the  late  Nathan 
Appell,  who  died  May  17th,  has  succeeded 
his  father  as  head  of  the  Appell  chain  of 
theatres  in  Lancaster,  York,  Hanover, 
Reading  and  other  central  Pa.  towns. 


Mayer  Removed  from 
Sapiro  Film  Purchase 
Committee 

ACCORDING  to  a  statement 
issued  by  the  Independent  Mo- 
tion Picture  Exhibitors'  Asso- 
ciation, Elias  Mayer,  of  the  firm  of 
Mayer  &  Schneider,  has  been  removed 
from  the  film  purchase  committee  of 
the  organization,  by  vote  of  the  Board 
of  Directors  May  30.  Harry  Brandt 
was  elected  to  fill  the  vacancy. 
The  statement  continued: 
"At  the  same  meeting  President  Sa- 
piro was  instructed  and  authorized  by 
the  Board  of  Directors  to  begin  legal 
action  against  the  Mayer  &  Schneider 
Theatres  Corporation  to  collect  money 
due  the  Association.  This  action  was 
taken  when  it  was  reported  to  the 
Board  that  none  of  the  Mayer  & 
Schneider  theatres  have  paid  into  the 
Association  any  of  the  sums  due  in 
the  form  of  dues  since  they  became 
members. 

"It  was  reported  to  the  Directors 
that  the  Mayer  &  Schneider  theatres 
were  the  only  absolute  delinquents. 

"While  Mr.  Mayer  was  removed  from 
the  Film  Purchase  Committee,  and 
while  legal  action  will  be  begun  against 
the  theatres  with  which  he  is  con- 
nected, these  actions  will  not  affect 
the  membership  of  the  Mayer  & 
Schneider  theatres  in  the  Independent 
Motion  Pictures  Exhibitors  Associa- 
tion. As  was  stated  at  the  meeting, 
they  will  be  kept  in  the  Association  for 
their  own  good. 

"At  the  same  meeting  Isaac  Katz 
was  elected  a  director,  to  fill  a  va- 
cancy." 


.1/  olio  n    P  i  c  I  ii  r  c     .V  r  -,v  \ 


A  Progressive  Exhibitor 


Enrl  J.  Myers 


Exhibitor  Complimented  as 
Commerce  Leader 

Earl  J.  Myers,  owner  of  the  Majestic 
Theatre,  Chillicothe,  0.,  president  of  the 
Chillicothe  Chamber  of  Commerce,  was  re- 
cently highly  praised  and  commended  by 
that  body  for  his  efficient  leadership. 

Born  in  Chillicothe  38  years  ago,  Mr. 
Myers  bought  the  Majestic  Theatre  in 
Chillicothe  in  1924,  remodelling  it  through- 
out and  making  it  the  leading  theatre  in 
the  town.  He  has  just  announced  plans  for 
erecting  a  new  $800,000  house  there.  Re- 
cently addressing  the  Chamber  of  Com- 
merce he  told  the  business  men  of  Chilli- 
cothe of  the  progressive  stride  of  the  mo- 
tion picture  industry,  using  several  trade 
journals  during  the  course  of  his  address. 


Neilan  to  Direct  MacLean 
in  Christie  Features 

An  arrangement  has  been  made  between 
Marshall  Neilan  and  Christie-MacLean 
productions  whereby  the  director  will  di- 
rect the  first  of  the  Douglas  MacLean  pro- 
ductions to  be  produced  at  the  Christie 
studio.  Some  time  next  month  Neilan  will 
mlove  over  to  the  Christie  studio  to  begin 
working  on  the  first  of  the  MacLean  pic- 
tures, now  in  preparation  by  Alfred  A. 
Cohen  from  his  story,  "The  Carnation 
Kid."  Cohn  will  act  as  supervisor  of  the 
Christie-MacLean  productions.  Associated 
with  him  on  the  construction  of  the  story 
are  Henry  McCarty  and  Malcolm  E.  Moran. 
"The  Carnation  Kid"  replaces  the  title, 
' '  Wanted — a  Woman. ' ' 


June    9 ,    19  28 


1954-A 


The  Voice  of  the  Screen 

News  and  Comment  on  All  Phases  of  "Sound"  Pictures 


Talkie  Highlights 

HOLLYWOOD  is 
agog  over  sound 
pictures  with  most 
of  the  studios  being  re- 
vamped and  having  equip- 
ment installed  for  the  re- 
production of  sound.  Many 
of  them  are  now  set  to 
make  their  first  talking 
productions. 

Monta  Bell  declares  pro- 
duction costs  will  be  sent 
sky-high  with  consequent 
raise  in  prices  to  exhibitors 
and  higher  admission 
charges  to  the  picture  the- 
atre patrons. 

Musicians  of  the  United 
States  plan  raising  of  $10,- 
000,000  fund  to  combat 
menace  to  them  of  "canned 
music"  Tax  will  be  put  on 
all  members  of  unions. 

Short  subject  producers 
are  elated  over  the  pros- 
pects for  the  coming  season 
because  of  the  advent  of 
the  sound  pictures  in  their 
field.  Indications  are  that 
they  will  supplant  many  of 
the  present  presentations. 

Production  activities 
promise  to  become  lively 
again  in  the  east,  with  many 
of  the  studios  being  re- 
opened and  equipped  for 
sound  production. 

Talking  pictures  are  re- 
ported under  way  in  the 
advertising  field  and  will 
be  produced  as  rapidly  as 
possible,  but  not  for  theatre 
showings. 

Contracts  of  big  Broad- 
way stars  will  probably 
make  it  impossible  for  them 
to  appear  in  talking  pictures 
because  of  the  effect  it  will 
have  on  their  stage  work. 


Sound  Pictures  Are  Main 
Topic  in  Hollywood 

Producers  Focusing  Interest  on  Perfection  of  Augmented 
Photoplays;  Studios  Being  Equipped 

By  W  ILLIAM  MrCORM \<  k 

Los  Angela  Representative,  Motion  Picture  Sews 


THE  major  topic  of  conversation 
around  the  studios  and  in  the  film 
colony  among  executives,  players 
and  studio  attaches,  is  talking  pictures, 
and  that  public  response  thus  far  indicates 
a  welcome  for  them  seems  to  have  urged 
producers  to  focus  their  interests  upon  the 
perfection  of  augmented  photoplays.  Di- 
rectors generally  are  in  favor  of  the  inno- 
vation and  the  differences  of  opinions 
among  stars  depends  largely  upon  their 
individual  abilities,  founded  upon  stage 
training  or  their  lack  of  it. 

All  Fox  directors  as  well  as  those  at  War- 
ner Brothers  will  make  one  or  more  talking 
pictures  during  the  coming  season  and  ex- 
tensive preparations  are  being  made  at 
Fox  studios  for  the  expansion  of  the 
Movietone.  A  new  Movietone  stage  will 
occupy  one  recently  destroyed  by  fire  and 
an  elaborate  research  division  and  experi- 
mental department  to  cost  upwards  of 
$500,000  is  now  being  erected. 

Warner  Brothers  have  two  complete 
stages  for  Vitaphone  reproduction  and  a 
third  one  nearly  finished.  This  concern 
also  has  an  elaborate  laboratory  research 
and  experimental  department,  and  besides 
making  full  length  pictures  are  preparing 
to  increase  their  output  of  two  reel  sub- 
jects. 

M-G-M  Building 

Metro-Goldwyu-Mayer  is  building  a  two- 
story  concrete  building  in  which  researches 
will  be  made  of  talking  pictures.  The  struc- 
ture will  house  four  stages  and  a  sound 
proof  monitor  room  where  George  ITall  of 
the  Victor  Phonograph  Company  will  su- 
pervise the  installation  of  recording  ap- 
paratus. 

None  of  the  other  studios  have  made  any 
preparations  for  building  studios  or  facili- 
ties for  adding  sound  to  tbeir  productions, 
although  Universal  will  likely  add  sound 
effects  to  ''Show  Boat"  and  First  National 
has  similar  plans. 

An  official  announcement  regarding 
Paramount 's  activities  in  talking  pictures 
will  be  made  by  Adolph  Zukor  in  New 
York  next  week.  However,  the  completion 
of  a  sound  proof  stage  with  recording  ajv 
paratus  under  direction  of  Hoy  J,  Pomeroy, 
Paramount 's  technical  director,  assisted 
by  an  engineer  from  the  Western  Klectric 


Company,  is  being  perfected.  Pomeroy  is 
an  electrical  engineer  himself  and  has  been 
carrying  on  experimental  work  with  sound 
in  pictures  for  over  a  year. 

Development  and  research  by  Pomeroy 
promises  to  bring  about  rapid  changes  in 
production  methods  and  for  this  reason 
Paramount  will  not  build  elaborate  build- 
ings which  they  believe  may  have  to  be 
discarded  within  the  next  six  months. 
Present  plans  seem  to  indicate  that  Para- 
mount will  confine  sound  productions  to 
short  subjects  and  novelties  for  the  time 
being. 

Comedies    11  illi  Sound 

Next  season's  products  from  Christie 
studios  will  find  a  number  of  comedies  with 
sound  accompaniment  and  Christie  studios 
will  be  equipped  for  the  production  of 
sound  pictures,  for  which  contracts  with 
an  electric  company  in  New  York  are  be- 
ing closed  this  week. 

At  United  Artists  studios  two  stages 
equipped  with  apparatus  to  record  disc 
records  and  to  record  sound  on  film  are 
being  planned  and  work  on  these  will  start 
in  perhaps  ten  days.  D.  W.  Griffith,  Mar- 
shall Xeilan,  Fred  Niblo,  Alfred  Greene, 
Victor  Schertzinger  and  numerous  other 
directors  see  in  the  talking  pictures  a 
greater  scope  for  their  talents  and  have 
expressed  confidence  in  its  ultimate  per- 
fection. 

"Talking  pictures  are  here  to  stay,"  ac- 
cording to  William  de  Mille,  who  acted  as 
chairman  of  a  meeting  held  last  week  by 
the  Academy  of  Motion  Picture  Arts  and 
Sciences  a!  its  club  rooms  in  the  Uooscvelt 
Hotel.  The  Pathe-DeMille  director  spoke 
at  length  on  the  advantages  of  the  new 
medium  of  expression  for  the  heretofore 
silent  drama  and  finished  his  address  by 
stating  that  it  would  undoubtedly  be  the 
ultimate  entertainment  of  the  future. 

I  eiller  Guest   of  Honor 

Bayard  Yeiller,  successful  playwright 
and  author  of  such  hits  as  "The  Trial  of 
Mary  Dugan,"  "Within  the  Law,'  and 
other  plays,  attended  the  session  as  a  spe- 
cial guest  of  honor.  Mr.  Yeiller  spoke  upon 
what  effect  Vitaphone,  Movietone  and  other 

(Continued  on  Follozcino  Pane) 


/954-B 


Motion    Picture    New  s 


Director  Gives  Views  on  Sound  Pictures 


"Voice  Dissector"  Shows  Faults  That 
May  Be  Corrected 

OFFICIALS  of  Metro-Goldwyii-Mayer  and  the  University  of  Southern 
California  last  week  launched  the  first  "voice  dissecting*'  experiment 
involving  a  motion  picture  player  to  correct  voice  imperfections. 
The  speaking  voice  of  Anita  Page,  an  M-G-M  player  was  the  first  dissected. 

A  electric  "voice  analyzer"*  was  used  under  the  supervision  of  Runs 
B.  Vonkleinsmid,  president  of  the  university.  Dean  Ray  K.  Immel  of  the 
drama  department  of  the  university  was  in  direct  charge  of  the  experiment 
and  introduced  the  use  of  the  telegraphone,  an  apparatus  by  which  voice 
impulses  are  recorded  magnetically  on  a  steel  wire. 

From  this  magnetic  wire  scientifically  exact  reproductions  of  voices 
may  be  made  through  radio  amplification  from  a  visual  record  of  the  voice 
vibrations  on  sensitized  paper.  From  this  voice  imperfections  are  noted 
and  they  can  then  be  corrected  by  the  player  under  proper  voice  direction. 


Monta  Bell  Declares 
Production  Costs 

Will  Be  Increased 

MOXTA  BELL,  one  of  the  foremost 
of  directors,  is  a  decided  rebel 
when  the  discussion  centers  on 
"talking  picture's."  "Sound  effects, _  yes, 
and  synchronized  music,  with  an  occasional 
piece  of  dialogue  for  contrast,  but  straight 
dialogue,  emphatically  no,"  is  the  way  Bell 
puts  it. 

Bell,  a  former  managing  editor  of  a  large 
newspaper  syndicate,  is  markedly  intelli- 
gent. His  heart  is  in  the  making  of  mo- 
tion pictures,  hut  he  is  thoroughly  con- 
vinced that  talking  pictures  cannot  possibly 
be  a  success  with  the  public. 

Soys  Dialogue  Will  Detract 

"You  can't  convince  me  that  continuous 
dialogue  in  a  picture  will  do  anything  but 
detract  from  its  value.  It  will  take  all  the 
art  out  of  a  picture.  It  will  not  cut  produc- 
tion (-cists  as  has  been  stated  by  these  big 
executives.  It  will  have  just  the  opposite 
effect. 

"You  mark  my  words  that  talking  pic- 
tures are  going  to  send  production  costs 
skyhigh.  The  distributor  is  going  to  have 
to  get  twice  as  much  for  his  product  from 
the  exhibitors,  and  the  exhibitor  in  turn, 
is  going  to  have  to  raise  his  prices  to  his 
patrons  materially  if  he  is  to  make  any 
money  or  even  break  even  on  talking  pic- 
tures. 

"They  tell  you  that  many  scenes  explain- 
ing a  situation  will  be  eliminated  in  these 
pictures  and  the  action  explained  by  those 
in  the  cast,  and  that  as  a  consequence  costs 
of  production  will  be  reduced.  But  that  is 
not  so,  so  far  as  the  reduction  is  concerned. 

•'Here  is  how  production  costs  will  shoot 
up:  Where  Ave  had  big  stars  in  the  past 
enuaged  for  a  picture  we  paid  them  fabu- 
lous salaries  and  kept  them  busy  for  three 
or  four  days  shooting  all  of  the  scenes  in 
which  they  participated  and  then  were 
through  with  them.  What  will  we  have  to 
do  with  these  same  stars  now?  Well,  we'll 
have  to  rehearse  them  for  a  matter  of  three 
or  four  weeks  the  same  as  they  do  in  a 
legitimate  Broadway  production,  and  we'll 
have  to  pay  them  for  rehearsals. 

"And  remember  this:  When  we  wanted 
to  cut  a  feature  film  to  7,000  feet  in  the 


past  we  took  11,000  feet  or  more.  We  cut 
out  what  we  did  not  need  and  patched  it 
up  to  keep  the  continuity.  Well,  what  will 
we  have  to  do  now?  We  will  have  to  make 
pictures  to  exact  order.  They  will  have  to 
be  made  to  the  exact  footage  called  for. 
It  will  mean  rehearse  and  rehearse  scenes 
until  we  get  them  to  actual  perfection. 
With  the  dialogue  and  sound  made  to  fit 
there  will  be  no  such  thing  as  cutting  a 
picture  after  a  scene  is  completed. 

What  Will  Be  the  Result 

"What  will  be  the  result  of  all  this? 
The  scenarist  will  be  the  main  figure  around 
the  studio.  Pictures  will  be  more  or  less 
incidental  to  the  story,  and  must  in  future 
be  built  around  the  dialogue.  The  dialogue 
and  scenes  wall  have  to  be  arranged  by  the 
scenarist.  The  director  can  then  sit  back 
and  merely  follow  the  story  as  laid  down 
by  the  scenarist.  Directors  with  stage  ex- 
perience will  be  more  essential  than  the 
good  director  of  the  past  who  has  no  stage 
experience.  Producers  have  made  million 
dollar  mistakes  many  times  in  the  past,  but 
they  have  laughed  them  off  because  they 
have  made  money  despite  their  errors;  but 
believe  me,  there  will  be  greater  mistakes 
made  in  the  future  than  there  have  been  in 
the  past.  There  is  no  correcting  a  talking 
movie  after  it  is  finished.  If  corrections 
are  necessary  it  means  the  picture  will  have 
practically  to  be  made  over. 

"Sound  effects  are  wonderful  and  should 
add  materially  to  the  value  of  a  picture, 
and  on  occasions  dialogue  can  be  used  to 
advantage,  but  only  for  the  purpose  of  con- 
trast, which  should  be  rare.  I  can  ap- 
preciate that  dialogue  for  contrast  could 
well  have  been  used  in  the  last  reel  of  'The 
Bellamy  Trial.'  I  had  made  six  reels  in 
absolute  silence,  and  it  would  have  been 
a  marvelous  contrast  if  in  the  last  reel  I 
could  have  had  the  summation  of  the  de- 
fense and  prosecution  in  dialogue.  The  ef- 
fect would  have  been  marvelous.  But  that 
is  as  far  as  the  talkies  should  go.  The 
sound  of  a  passing  elevated  train,  the  sound 
effects  of  a  flood  or  a  disaster  of  any  kind 
cannot  help  but  improve  a  picture,  but  dia- 
logue as  a  regular  feature,  to  my  way  of 
thinking,  is  practically  impossible,  and  it 
cannot  do  anything  but  run  the  costs  of 
production  skyhigh." 


Sound  Pictures  Are  Main 
Hollywood  Topic 

(Continued  from  Preceding  Page) 
speaking    devices    would    have    upon  the 
stage.    All  the  well  known  tricks  of  the 
stage  will  be  discarded,  according  to  the 
playwright,  and  new  ideas  introduced. 

Fred  Beetson,  head  of  the  Central  Cast- 
ing Bureau  and  secretary  of  the  Associa- 
tion of  Producers  and  Distributors,  out- 
lined unique  innovations  to  become  part 
of  the  casting  bureaus  province.  Mr.  Beet- 
son  stated  the  Casting  Bureau  is  to  place 
a  vocal  expert  in  charge  of  a  new  depart- 
ment of  the  organization,  whose  duty  it 
will  be  to  (test  and  record  the  voices  of 
extra  talent  and  those  suited  for  parts  in 
sound  films  to  be  used  as  atmosphere. 

Sid  Grauman,  popular  impresario,  stated 
that  sound  pictures  would  undoubtedly 
spell  the  doom  of  prologues.  All  pictures 
will  soon  have  their  own  musical  accom- 
paniment, thus  doing  away  with  expensive 
symphony  orchestras.  Grauman  further 
stated  that  any  exhibitor  \vrho  does  not  have 
his  house  equipped  with  some  form  of  re- 
cording device,  will  not  be  able  to  draw 
the  patronage  against  a  rival  theatre  so 
equipped. 

Ben  Jackson  Named  Fox 
Projection  Supervisor 

Fox  theatres  has  appointed  Ben  Jack- 
son supervisor  of  projection  for  Movietone, 
and  he  is  now  out  inspecting  new  installa- 
tions. Mr.  Jackson  has  been  with  the  Fox 
theatres  projection  department  for  the 
past  twenty  years. 

It  is  said  that  Fox  is  installing  Movie- 
tone in  its  new  house  at  Nevins  street  and 
Flatbush  avenue,  Brooklyn. 


Baltimore    Little  Uses 
Remaphone  for  Music 

A  mechanism  called  the  Remaphone  is 
being  used  at  the  Little  theatre,  Baltimore, 
to  furnish  the  music  to  accompany  the  fea- 
ture pictures  shown  there.  Records  inter- 
preting the  moods  of  the  picture  are  used. 
A  pianist  and  violinist  furnish  the  music 
for  the  short  features. 


Franklin  Sees  End  of 
Silent  Photoplay 

(  (II  TITHIN  the  next  three  years 
y  y  the  silent  photoplay  with 
its  explanatory  subtitles 
will  be  as  obsolete  as  the  horse-car," 
said  Harold  B.  Franklin,  president  of 
West  Coast  Theatres,  Inc.,  who  re- 
cently visited  San  Francisco  to  confer 
with  A.  M.  Bowles  division  manager 
for  the  corporation. 

"The  theatre  has  always  played  an 
important  role  in  civilization,"  Frank- 
lin continued.  "In  the  future  years  its 
role  will  be  more  important  still.  The 
theatre  will  literally  bring  the  whole 
world  before  the  eyes  of  the  playgoer." 


1954-C 

$10,000,000   Mu  icians' 
Fund  Planned 

American    Federation    Planning   to    Combat  Inroads 
Being  Made  by  "Machine  Music" 


June    9,    19  28 

Firnatone    Production  Is 
Started  in  Jersey 

With  Nathaniel  Shilkret  directing1  the 
Victor  Symphony  Orchestra,  the  Victor 
Talking  Machine  Company  lias  started  ac- 
tive work  in  its  Camden,  X.  J.,  studio  to 
synchronize  its  first  Firnatone  production, 
First  Xational's  motion  picture,  "Lilac 
Time,"  starring  Colleen  Moore. 

Another  crew  of  Victor  experts,  headed 
by  Raymond  and  Charles  Sooy,  is  gather- 
ing special  effects  for  the  production,  cap- 
turing the  sounds  of  airplane  motors  at  a 
Xew  .Jersey  aviation  field,  trapping  the 
rattle  of  machine  guns  at  the  Philadelphia 
Navy  Yard  and  picking  up  other  noises 
that  will  be  laid  into  the  mosaic  of  sound 
which  will  fit  perfectly  into  the  presenta- 
tion of  "Lilac  Time"  when  it  is  shown  at 
a  Broadway  legitimate  theatre. 

W.  W.  Clark,  manager  of  the  Music  and 
Record  Division  for  Victor,  is  in  charge  of 
the  "Lilac  Time"  synchronization.  Songs 
and  speaking  effects  w  ill  be  included  in  the 
production. 


2  Vitaphone  Road  Shows 
Started  by  Warners 

Warner  Bros,  started  camera  work  this 
week  on  two  of  their  Road  Shows  with 
Vitaphone  for  1928-29. 

Al  Jolson  is  under  way  in  the  first  scenes 
in  "The  Singing  Fool"  which  is  being 
megaphoned  by  Lloyd  Bacon  from  Leslie 
S.  Barrows'  play.  Betty  Bronson  who  is 
playing  opposite  the  star  is  also  working 
in  the  preliminary  sequences  along  with 
Josephine  Dunn,  Davey  Lee,  Arthur  Hous- 
man  and  Reed  Howes. 

The  second  Vitaphone  special  now  occu- 
pying the  attention  of  the  studio  is  "The 
Terror,"  the  first  production  to  be  made 
with  sound  replacing  subtitles.  This  is 
based  on  the  play  by  Kdgar  Wallace  and 
is  being  directed  by  Roy  Del  Ruth.  May 
McAvoy,  Edward  Everett  Horton  anil 
Louise  Fazenda  head  its  cast  supported  by 
Alec  Francis,  Mat  hew  Betz,  Holmes  Her- 
bert, Otto  Hoffman,  .Joseph  Cirard  and 
John  Miljan. 


THAT  the  American  Federation  of 
Musicians  is  raising  a  war  fund  of 
$10,000,000  to  combat  the  inroads  of 
"machine  music"  in  theatres  and  other 
amusement  places  throughout  the  country 
has  been  learned. 

The  Central  Trades  and  Labor  Unions  of 
St.  Louis,  Mo.,  at  the  request  of  Steve  But- 
ler, i*epresenting  the  local  union  of  musi- 
cians, has  endorsed  the  movement  and 
pledged  its  moral  support  in  the  campaign 
against  machine  or  canned  music. 

The  decision  to  raise  the  $10,000,000  war 
fund  was  reached  at  the  national  conven- 
tion of  the  American  Federation  of  Musi- 
cians held  in  Louisville,  Ky.,  recently.  It 
is  planned  to  levy  an  assessment  of  2  per 
cent  on  the  weekly  pay  of  all  musicians 
affiliated  with  the  national  body.  There  are 
some  75,000  union  musicians  in  the  country 
at  present.  The  pay  of  members  of  theatre 
orchestras  range  from  $48  to  $90  weekly. 
On  that  basis  the  $10,000,000  fund  will  ac- 
crue at  the  rate  of  more  than  $80,000  per 
week. 

The  national  officers  of  the  Federation 
of  Musicians  have  been  empowered  to  con- 
tinue the  assessment  after  the  fund  has 
been  accumulated  in  the  event  of  strike-, 
lockouts  or  other  conditions  requiring  large 
expenditures. 

The  initial  assessment  toward  the  $10,- 


Many  New 

VITAPHONE,  first  of  the  sound  de- 
vices in  connection  with  motion  pic- 
tures, is  extending  its  operations 
rapidly  and  is  installing  its  sound  repro- 
duction equipment  in  theatres  all  over  the 
United  States. 

Since  the  installation  of  Vitaphone  at 
the  Mark  Strand  Theatre  in  Xew  York, 
where  "Tenderloin"  is  now  playing,  the 
Stanley  Theatre  Circuit,  which  controls  the 
Strand,  has  started  to  install  Vitaphone  in 
all  of  its  theatres  throughout  the  state  of 
Pennsylvania.  The  majority  of  the  major 
theatres  belonging  to  this  circuit  in  Phila- 
delphia have  already  been  equipped  with 
the  apparatus. 

Another  important  circuit  that  has  re- 
cently installed  Vitaphone  in  its  theatres 
is  Midwest.  Kleven  installations  have  now 
been  made  by  this  chain,  five  of  these  be- 
ing in  the  city  of  Milwaukee. 

The  E.  J.  Sparks  Circuit,  one  of  the  pio- 
neers to  install  Vitaphone,  has  recently 
added  that  equipment  in  its  theatres  in 
Ocala,  Gainesville  and  Fort  Myers.  The 
majority  of  the  Sparks  theatres  in  Florida 
are  now  Vitaphone  equipped. 

The  Durkee  Circuit  in  that  city  at  the 
present  time  has  twelve  of  its  houses 
equipped  with   Vitaphone.    Last   week  the 


000,000  fund  will  be  levied  the  first  week 
in  September.  In  addition  to  the  2  per 
cent  tax  a  number  of  local  unions  of  musi- 
cians, including  the  St.  Louis  local,  now 
assess  members  1  per  cent  of  their  weekly 
pay  toward  financing  the  fight  on  "ma- 
chine music."  A  revenue  of  $35,000  a  year 
is  derived  by  the  St.  Louis  union  for  that 
purpose.  According  to  Butler  the  1  per 
cent  charge  will  continue  after  the  2  per 
cent  national  assessment  goes  into  effect. 

The  International  Alliance  of  Theatrical 
Stage  Employees  and  Motion  Picture  Ma- 
chine Operators  has  been  in  session  during 
the  week  in  Detroit  and  will  conclude  meet- 
ings on  Friday.  It  was  indicated  on  the 
third  day  of  the  sessions  that  no  formal 
action  will  be  taken  on  sound  pictures  at 
the  convention.  The  introduction  of  sound 
into  pictures  and  the  effort  it  will  have  on 
employment  have  been  discussed  in  secret 
sessions,  it  is  said,  but  there  is  no  indica- 
tion of  what  action  may  follow. 

The  Detroit  sessions  opened  with  730 
delegates  in  attendance.  Harry  Griffin, 
secretary  of  Local  38  opened  the  meeting 
and  introduced  various  civic  officials,  in- 
cluding Charles  Ivougheed,  president  of  the 
Detroit  Typographical  Union,  who  substi- 
tuted for  the  president  of  the  Detroit  Fed- 
eration of  Labor. 


Installations 

Rialto  and  Xew  Theatres  made  installa- 
tions. These  brought  a  total  of  400  thea- 
tres throughout  the  country  that  have  been 
or  are  being  equipped  with  the  Vitaphone 
apparatus.  It  is  expected  that  the  number 
will  reach  7o0  by  September  1. 

The  call  for  installations  has  made  it 
necessary  for  Vitaphone  t  o  open  new 
branches  in  different  parts  of  the  United 
States.  A  Southern  branch  has  just  been 
opened  in  the  city  of  Atlanta.  W.  B.  Ful- 
ton has  been  installed  as  manager  with 
headquarters  at  163  Walton  street.  Paul  J. 
Swift,  general  sales  manager  of  Vitaphone 
has  been  in  Atlanta  for  several  days  su- 
pervising the  opening  of  the  new  branch. 

Originally  the  business  of  the  entire 
country  was  handled  from  the  Xew  York 
office,  but  as  installations  increased,  the 
need  was  found  for  a  branch  in  the  Mid- 
west. This  branch  was  located  in  Chicago 
at  839  South  Wabash,  with  H.  I).  James 
in  charge  as  manager. 

The  third  branch  was  opened  some 
months  apo  in  San  Francisco,  the  offices 
being  located  at  71  Leavenworth  Street, 
with  E.  T.  Roberts  manager.  The  Xew 
York  branch  under  the  management  of 

Jack  R.  Keegan,  is  located  at  321  West 
44th  Street. 


Victor  to  Supply  Full 
Musical  Programs 

A COMPLETE  musical  proKram, 
synchronized  to  the  action  and 
recorded  either  on  records  or  di- 
rectly on  the  film  itself,  will  in  the 
near  future  be  a  part  of  every  im- 
portant photoplay,  it  was  predicted  by 
Edward  E.  Shumaker,  President  of  the 
Victor  Talking  Machine  Company,  as 
he  sailed  for  Europe  on  the  Berengaria 
Wednesday  evening. 

"The  time  is  not  far  distant."  Mr. 
Shumaker  said,  "when  the  smallest 
motion  picture  theatre  in  the  country 
will  be  able  to  show  its  pictures  with 
a  specially  designed  musical  program 
comparable  to  the  musical  setting 
given  the  same  picture  in  the  largest 
metropolitan  movie  palace.  The  Victor 
Company  is  recording  complete  syn- 
chronized musical  programs  for  big 
feature  pictures.  We  are  not  only 
making  the  records,  but  are  using  our 
experts  to  prepare  the  musical  scores 
and  our  leading  conductors  and  their 
orchestras  to  play  them." 


Vitaphone  Expanding  Rapidly; 


1954-D 


M  o  t  i  o  n    P  i  c  t  u  r  e 


News 


Short  Subject  Productions  With 
Sound  Promise  Big  Season 


WITH  practically  ail  of  the  leading 
companies  engaged  in  making 
short  subjects,  already  licensed  or 
now  negotiating  for  licenses  for  sound  films 
there  promises  to  be  a  tremendous  impetus 
in  the  short  subject  field  during  the  1928- 
29  season.  Leading  circuits  are  signing 
for  more  and  more  short  product  and  it  is 
thought  that  sound  films  in  this  field  will 
make  the  short  product  far  more  attrac- 
tive than  ever  before. 

With  the  advent  of  sound  effects  and 
dialogue  applied  to  the  shorts  it  is  likely 
that  prologues  and  presentations  will  be 
materially  cut  down.  And  with  the  latter 
prospect  in  view  producers  of  the  shorts 
are  determined  to  make  their  product  bet- 
ter than  ever  before. 

Production  in  this  field  of  sound  subjects 
is  going  forward  at  a  rapid  rate  with  acts 
and  short  features  of  various  varieties  be- 
ing turned  out  at  a  rapid  rate.  Vitaphone 
plans  to  release  sound  pictures  at  the 
rate  of  four  a  week  next  season.  These 
will  be  known  as  Vitaphone  playlets  and 
Vitaphone  presentations.  They  will  run 
one  and  two  reels  in  length,  with  a  large 
number  of  them  already  completed. 

Vitaphone  Playlets  include  a  number  of 
dramatic  and  comedy  sketches  in  which 
dialogue  and  music  are  used.  Vitaphone 
Presentations  is  the  brand  name  for  an 
assortment  of  product  in  one  reel  length, 
which  includes  operatic,  song  and  jazz  num- 
bers. 


JUST  what  the  independent  companies 
will  do  with  sound  movies  is  even 
more  problematical  than  it  is  with  the 
larger  companies.  The  independents  seem 
somewhat  wary  for  the  immediate  future 
of  the  "talkies"  and  the  equipment  that 
will  be  available  in  the  theatres  for  the 
handling  of  their  product.  It  is  likely  how- 
ever, that  most  of  them  will  at  least  have 
synchronized  music  with  some  of  their  pro- 
duct if  not  actual  sound  effects  and  dia- 
logue. 


Irving  Berlin  Song 
for  Vilma  Banky 

IRVING  BERLIN  has  written  a  new 
song,  called  "Marie"  after  the  lead- 
ing character  of  "The  Awakening," 
which  is  to  be  used  as  the  theme  song 
of  Vilma  Banky's  first  independent 
starring  picture  for  Samuel  Goldwyn. 
The  song  will  be  used  extensively  in 
the  Movietone  accompaniment  to  the 
picture,  which  is  being  produced  as 
the  first  use  of  sound  and  music  re- 
producing devices  by  a  United  Artists 
unit. 

Dr.  Hugo  Reisenfeld  will  be  respon- 
sible for  the  orchestration  of  Mr.  Ber- 
lin's new  song  for  Miss  Banky's  picture 
and  for  the  other  music  used  to  em- 
bellish "The  Awakening." 


Fox  has  not  yet  determined  the  number 
of  Movietone  entertainments  to  be  released 
next  season.  There  are  sixteen  of  these  in 
one  and  two  reels  now  ready  and  there  will 
be  many  additions  to  the  list  before  the 
opening  of  the  new  season.  Movietone  will 
use  Broadway  stars  in  many  of  their  sub- 
pects,  Joe  Cook  and  Will  Mahoney  being 
the  latest  to  appear  before  the  cameras. 

The  Hal  Roach  organization  recently 
signed  a  contract  with  Electrical  Research 
Products  Corporation  and  is  now  install- 
ing equipment  at  the  studio  for  synchroni- 
zation of  sound  with  pictures.  Production 
work  will  get  under  way  in  the  near  future, 
but  it  is  not  yet  known  how  many  pictures 
will  be  made  with  sound  for  the  next  sea- 
son. 

Vocafilm  on  which  David  Hochreich,  pre- 
sident of  the  company  declares  distribution 
will  be  through  Educational,  has  a  release 
schedule  of  52  units  for  next  season.  Each 
one  is  to  run  about  25  minutes.  A  number 
of  song  and  jazz  numbers  have  already 
been  completed,  as  have  several  sketches  in 
which  are  combined  dialogue  and  music. 

Han-a-Phone  plans  to  produce  52  units 
for  the  season.  Voicephone  Company  is 
the  production  unit  ;  and  equipment  is  be- 
ing designed  for  marketing  especially  in 
small  theatres.  The  equipment  synchro- 
nizes action  and  sound  photographically. 
The  subjects,  it  is  planned,  will  feature 
name  acts,  with  releases  scheduled  at  the 
rate  of  one  a  week. 


Columbia  Pictures  is  giving  a  lot  of  con- 
sideration to  sound  pictures,  but  has  not 
yet  come  to  a  definite  conclusion  as  to  what 
they  will  do  with  them  for  the  present. 
An  executive  of  the  company  expressed  the 
belief  that  not  enough  theatres  would  be 
equipped  with  sound  reproduction  devices 
for  the  present  to  expend  any  considerable 
amount  of  money  in  the  production  of  these 
pictures. 

According  to  advices  from  the  south,  how- 
ever, Cecil  Mayberry,  general  sales  manager 
for  Columbia  is  quoted  as  saying  that  the 
company  now  has  under  consideration  the 
making  of  four  synchronized  specials  for 
use  with  Photophone. 

Sam  Sax,  president  of  Gotham  Produc- 
tions announces  that  negotiations  have  been 
completed  for  the  making  of  a  talking  pic- 
ture by  that  company.  He  says  that  work 
will  begin  at  an  early  date  on  "The  Girl 
From  Argentine,'  in  which  Carmel  Myers 
will  have  the  title  role. 

According  to  Budd  Rogers,  vice-presi- 
dent of  the  company,  contracts  have  been 
consummated  with  a  big  New  York  electri- 
cal and  radio  concern,  the  immediate  result 
of  which  will  be  the  sending  of  technical 
representatives  to  the  Gotham  studio  in 
Hollywood  for  the  purpose  of  setting  up 
the  necessary  machinery. 

Jesse  Goldburg,  head  of  First  Division 
Pictures  declares  he  will  probably  have  two 


talking  movies  for  distribution  during  the 
coming  season.  He  is  decidedly  opposed 
to  dialogue  in  pictures  but  says  he  is  will- 
ing to  go  to  the  expense  of  making  two 
just  to  hold  up  the  end  of  the  indepen- 
dents. It  has  not  yet  been  decided  what 
productions  will  have  sound  accompani- 
ment. Others  of  the  independents  still  have 
the  matter  under  consideration. 


Vitaphone  Sequences  for 
"Noah's  Ark"  Next  Week 

Technicians  at  the  Warner  Studio  are 
completing  preparatory  work  for  the  film- 
ing of  the  Vitaphone  sequences  in  "Noah's 
Ark,"  which  will  be  started  next  week 
under  the  supervision  of  J.  L.  Warner, 
head  of  the  studio,  and  Darryl  Francis 
Zanuck,  associate  executive.  This  is  a 
special  vehicle  for  Dolores  Costello,  and 
Warner  Bros,  are  planning  many  elaborate 
effects  for  those  portions  of  the  story  to 
be  Vitaphoned. 

"Noah's  Ark,"  which  is  now  in  its  third 
month  of  production,  is  being  directed  by 
Michael  Curtiz,  with  Miss  Costello 's  sup- 
porting cast  including  George  O'Brien, 
Noah  Beery,  Louise  Fazenda,  Paul  McAl- 
lister, Anders  Randolf,  Myrna  Loy  and 
others. 


M-G-M  Preparing  to  Make 
First  "Talkie" 

Part  of  the  studios  of  Metro-Goldwyn- 
Mayer  at  Culver  City  are  now  being  con- 
verted for  the  making  of  talking  pictures, 
the  first  of  which  will  be  "Breakers 
Ahead,"  a  Fanny  Hurst  story.  Lionel 
Barrymore,  recently  signed  to  a  long  term 
contract  will  be  seen  and  heard  in  the  lead- 
ing role. 

The  new  sound  stage  is  being  equipped 
with  sound  proof  interior  sets,  electrical 
panels  for  recording  instruments  and  a  spe- 
cial laboratory.  J.  S.  Ward  and  Major 
Thomas  Levison,  officials  of  the  Western 
Electric  Company,  will  supervise  installa- 
tion of  the  recording  apparatus. 

Players  Renew  Contracts 
with  Paramount 

Renewing  contracts  with  Paramount  are 
Neil  Hamilton  and  Mary  Brian,  players, 
and  Hans  Drier,  architectural  expert.  Olga 
Baclonova,  Russian  actress,  has  signed 
with  Paramount  as  a  featured  performer. 


Detroit   Has  "Long 
Run"  Sound  Theatre 

THE  State  Theatre  in  Detroit,  a 
Kunsky  house,  will  be  dedicated 
to  and  will  run  long  run  sound 
pictures  almost  exclusively.  Musicians 
numbering  25  will  be  continued  in  the 
pit,  but  the  stage  bands  and  presenta- 
tions will  be  eliminated.  Vitaphone 
and  Movietone  equipment  is  being  in- 
stalled. 

The  success  of  Vitaphone  novelties 
at  the  Capitol  and  of  "The  Jazz  Singer" 
and  "Tenderloin"  at  the  Madison  are 
said  to  have  resulted  in  the  switch  to 
sound  pictures  at  the  State.  The 
Capitol  will  continue  sound  shorts. 
Another  downtown  Kunsky  house 
plans  to  install  Western  Electric 
Equipment. 


Independent  Companies  Consider 
Talking  Pictures 


June  9 


1  9  2  8 


1955 


N.  Y.  Studios  Being  Converted 
for  Production  of  "Talkies" 


Big  Broadway  Stars  May   Not  Be 
Available  for  4  'Talkies" 

WITH  tin-  impression  prevailing  thai  the  biggesl  of  the  Broadwaj 
stars  will  l>r  converted  to  screen  stars  and  that  there;  is  a  general 
senrrving  of  producers  to  sign  them  up.  then'  seem-  to  he  a  hit'  h 
in  that  direction.     Il  seems  douhtful  that   Broadway's  highest  stage  star- 
are  going  to  he  available. 

Legitimate  producing  manager-  along  Broadway  have  the  leading  -l.n- 
signed  to  contracts  for  the  run  of  the  present  phi)  in  which  thej  are  en- 
gaged, or  over  a  considcrahle  period  of  time.  These  producers  arc  not 
inclined  to  let  down  the  hars  to  the  movies  and  the  \etors  Equity  \--oci.i- 
l  ic m  i-  not  inclined  |o  have  them  do  so. 

Frank  Gillmore.  executive  secretary  of  Kquit)  -a\-  it  i-  often  detri- 
mental to  the  interests  of  the  entire  company  in  w  bicb  the  -tar  i-  appearing 
to  have  him  work  through  the  da\  at  a  motion  picture  studio.  There  have 
heen  cases,  he  -aid  where  a  >tar.  after  winking  in  the  studio  ha-  reported 
at  the  theatre  too  tired  to  do  his  stage  work  with  all  the  enthusiasm  uec< 
sary  with  the  result  that  the  attendance  soon  fell  off  at  a  rapid  rate,  tin- 
show  was  closed  prematurely  and  the  entire  compam  thus  was  thrown  out 
of  work.  Under  these  circumstances  it  ma)  be  more  difficult  than  general!) 
supposed  to  corral  sonic  ol  the  -tar-  or  featured  plavcrs  of  the  legitimate 
stage. 


Wilson  and  Hackathorne  in 
"Sally's  Shoulders" 

Lois  Wilson,  who  lias  appeared  in  sev- 
eral FBO  pictures,  and  George  Hacka- 
thorne, who  is  returning  to  the  FBO  lots 
after  an  absence  of  several  years,  have 
heen  engaged  for  leading  roles  in  "Sally's 
Shoulders,"  which  will  be  directed  bj  Lynn 
Shores.  Huntley  Gordon  will  also  have  a 
featured  part. 

The  story  of  "Sally's  Shoulders,'  by 
Beatrice  Burton,  has  been  syndicated  to 
over  ;")()()  newspapers.  Work  on  the  picture 
is  scheduled  to  start  in  a  week's  time. 

"Hungarian  Rhapsody"  is 
Pommer's  Second  for  Ufa 

Erich  Pommer  is  supervising  "Hunga- 
rian Rhapsody,"  his  second  production  for 
I'ta.  Directed  by  Hans  Schwartz  it  is  just 
going  into  work.  Pommer's  first  produc- 
tion under  his  new  I'l'a  contract  has  been 
completed;  it  was  directed  by  Joe  May. 
The  story  is  an  adaptation  of  the  German 
novel,  "Karl  und  Anna." 

Gotham     Buys  Song, 
"Among  My  Souvenirs" 

"Among  My  Souvenirs,"  the  song  by 
Edgar  Leslie  and  Horatio  Nichols,  has 
been  acquired  Cor  filming  by  Gotham  Pro- 
ductions. T  he  picture  will  be  released  on 
the  192S-2!)  program  of  2fi  productions,  dis- 
placing "The  Night  Express."  The  song 
publishers  will  co-operate  with  Gotham  in 
cxploitat ion  activities. 

Tiffany  -  Stahl   Gets  Four 
Peter  B.  Kyne  Stories 

Four  stories  by  Peter  B.  Kyne  have  been 
purchased  by  Tiffany -Stahl.  Thev  include 
"At  the  Top  of  the  Mast,"  "A  Prophet 
Without  Honor,"  "The  Man  in  Hobbles" 
and  "Maggie  Mulrennin,  Mudhen." 


Fitz  Roy  Assistant  to  Stahl 
in  Studio  Work 

Roy  Fitz  Roy  has  been  appointed  assist- 
ant to  John  M.  Stahl,  production  head  of 
Tiffany-Stabl.  He  will  aid  Stahl  on  all 
matters  pertaining'  to  the  physical  handling 
of  production. 


WHETHER  or  not  the  stimulus  in 
the  production  of  sound  and 
talking  pictures  will  have  any 
decided  effect  on  production  activities  in 
Hollywood,  there  will  undoubtedly  be  con- 
siderable in  the  production  line  going  on 
in  the  Eastern  studios  in  the  near  future. 
Acts  are  now  being  shot  in  New  York  regu- 
larly with  indications  that  future  produc- 
tions will  be  resumed  at  the  local  studios 
before  very  long. 

Many  stars  of  New  York  productions 
are  said  to  be  sought  for  talking  pictures 
for  the  next  season  and  if  they  are  to  be 
used  they  will  have  to  do  their  work  where 
they  can  continue  in  current  stage  produc- 
tions. 

Benny  Berk,  formerly  production  man- 
ager for  Johnny  Hines  has  taken  over  the 
l'athe  Studio  at  134th  Street  and  Bark 
Avenue,  and  has  moved  in  with  a  staff  of 
technicians.  The  studio  is  now  known  as 
the  Manhattan  Studio.  Johnny  Hines  and 


C.  C.  Burr,  who  have  announced  their  in- 
tention of  using  the  sound  devices,  may  do 
their  production  at  this  studio. 

It  is  said  that  a  number  of  independent 
companies  are  planning  production  activi- 
ties with  the  "talkies"  in  the  New  York 
studios,  with  several  of  them  casting  an  eye 
on  the  Manhattan  plant.  It  s  not  unlikely 
that  Vocafilm  productions  for  Educational 
release  will  be  made  here. 

First  National  Pictures  are  reported  as 
considering  plans  to  do  some  production 
at  the  Cosmopolitan  Studios  located  at 
127th  Street  and  Second  Avenue.  It  is  said 
that  the  lower  stage  may  be  converted  for 
the  making  of  sound  films  and  that  it  may 
be  divided  for  First  National  and  Metro- 
Gold  wyn-Mayer  production. 

Paramount  has  already  started  the  work 
of  converting  the  company  studios  just 
across  the  bridge  on  Long  Island  for  sound 
production,  and  Warners  are  fitting  up  the 
old  Vitagraph  Studio  in  Brooklyn. 


Talking  Pictures 
Advertising 


Coming 
Field 


in 


THE  talking  moving  picture  is  to  have 
its  place  in  the  advertising  field  and 
for  educational  purposes  as  well  as 
for  use  in  the  theatre.  This  is  foreseen 
in  statements  from  P.  L.  Thomson,  pub- 
licity   director    for    the    Western  Electric 

Company,  and  William  H.  Bristol,  presi- 
dent of  the  Bristol  Company,  manufac- 
turers of  industrial  recording  instruments, 
published  ill  Sales  Management  &  Adver- 
tisers Weekly. 

"After  contracts  with  motion  picture 
producing  organizations  have  been  filled," 
said  Mr.  Thomson,  "the  company  will  turn 
its  attention  to  the  promotion  and  sale  of 
the  Movietone  for  advertising." 

The  Dictaphone  Corporation  has  already 
had  made  a  talking  picture  for  advertising 


media, 
at  the 
last  we< 
phom 
in; 
Br 


A  private  showing  of  it  was  held 
Belmont  Hotel  in  New  York  City 
ik.    The  picture  used  was  a  Bristol- 
ynchronization.  Discussing  the  talk- 
picture  for  advertising  purposes,  Mr. 
tol  is  quoted  as  saying: 

"The  applications  for  these  synchronised 

pictures  are  not  limited  to  theatres,  but 
may  be  used  for  industrial  and  educational 
purposes.  There  exists  a  large  field  for 
thi>  type  of  motion  pictures  when  syn- 
chronized with  the  voice  to  tell  the  story 
whic  h  will  make  the  picture  more  interest- 
ing and  entertaining." 

Mr.  Bristol   is  a  successful  mechanical 

engineer  and  ha-  1  n  working  on  the  idea 

of  a  talking  moving  picture  since  1915. 


Hurope  Preparing  Own 
Sound  Devices 

WHETHER  or  not  the  American 
producers  make  sound  film  in 
foreign  languages,  it  is  likely 
that  European  countries  will  not  be 
long  without  the  "talkies."  At  the 
International  film  Exhibition  at  The 
Hague  two  systems  for  synchroniza- 
tion are  being  displayed. 

One  of  these  devices  was  invented 
by  Uenrich  .1.  Kucchentnister.  who  was 
responsible  for  the  German  gramo- 
phone. The  other  involves  the  soften- 
ing of  the  edge  of  the  film  and  the 
application  of  an  electrically  operated 
needle  to  make  the  sound  records. 
When  the  record  is  completed  the  film 
is  rehardened  to  the  consistency  of 
guff  a  percha. 


1956 


Motion    Picture  News 


%  %  "The  Check-Up"  %  % 


"The  Check-Up"  is  a  presentation  in  the  briefest  and  most  convenient  form  of  reports  received  from  ex- 
hibitors in  every  part  of  the  country  on  current  features,  which  makes  it  possible  for  the  exhibitor  to  see  what  the 
picture  has  done  for  other  theatre  managers. 

The  first  column  following  the  name  of  the  feature  represents  the  number  of  managers  that  have  reported 
the  picture  as  "Poor."  The  second  column  gives  the  number  who  consider  it  "Fair";  the  third,  the  number  who 
consider  it  "Good" ;  and  the  fourth  column,  those  who  consider  it  "Big." 

The  fifth  column  is  a  percentage  figure  giving  the  average  rating  on  that  feature,  obtained  by  the  following 
method:  A  report  of  "Poor"  is  rated  at  20%;  one  of  "Fair,"  40%;  "Good,"  70%;  and  "Big,"  100%.  The  per- 
centage ratings  of  all  of  these  reports  on  one  picture  are  then  added  together,  and  divided  by  the  number  of  re- 
ports, giving  the  average  percentage — a  figure  which  represents  the  consensus  of  opinion  on  that  picture.  In  this 
way  exceptional  cases,  reports  which  might  be  misleading  taken  alone  and  such  individual  differences  of  opinion 
are  averaged  up  and  eliminated. 

No  picture  is  included  in  the  list  which  has  not  received  at  least  ten  reports. 


o 
5 

Title  of  Picture  j? 

o 
37 


COLUMBIA  PICTURES 

Alias  the  Lone  Wolf   — 

Blood  Ship,  The   — 

By  Whose  Hand   — 

College  Hero,  The   1 

Sally  in  Our  Alley   — 

Warning,  The   — 

F  B  O 

Arizona    Nights   — 

Breed  of  Courage,  The   — 

Chicago  After  Midnight   — 

Clancy's  Kosher  Wedding   — 

Coney  Island    — 

Coward,  The    2 

Gingham  Girl,  The    — 

Great  Mail  Robbery,  The....  — 

Harvester,  The    — 

Hook  and  Ladder  No.  9   — 


Jake  the  Plumber    — 

Judgment  of  the  Hills   — 

Legionnaires  in  Paris   1 

Moon  of  Israel   — 

Not  for  Publication    — 

Racing  Romeo,  The   1 

Shanghaied    — 

South  Sea  Love    1 

FIRST  NATIONAL 

American  Beauty    — 

Breakfast  at  Sunrise   1 

Burning  Daylight    — 

Camille    1 

Crystal  Cup,  The    3 

Devil's  Saddle    — 

Drop  Kick,  The    1 

For  the  Love  of  Mike   1 

French  Dressing    1 

Gorilla,  The    1 

Gun  Gospel    — 

Hard-Boiled  Haggerty    2 

Heart  of  a  Follies  Girl   — 

Helen  of  Troy    3 

Her  Wild  Oat    — 

Home  Made    1 


Ladies'  Night  in  a  Turkish 
Bath   

Life  of  Riley,  The  

Little  Shepherd  of  Kingdom 
Come   

Lonesome  Ladies   

Love  Mart,  The   

Mad  Hour,  The   


Man  Crazy    1 

Naughty  But  Nice    — 

Noose,  The    — 

No  Place  to  Go   1 

Patent  Leather  Kid,  The   — 

Poor  Nut,  The    — 

Prince  of  Headwaiters,  The..  1 
Red  Raiders    — 


5 

H 
so 

i 

O 
O 

£P 
0 

Kt-porting  "Big" 

Percentage  Value 

ja 
bo 

3 

30 

4 

71 

5,831 

Ft. 

26 

9 

78 

6,843 

Ft. 

3 

9 

63 

5,432 

Ft. 

3 

15 

2 

66 

5,628 

Ft. 

1 

14 

68 

5,892 

Ft. 

1 

10 

1 

70 

5,791 

Ft. 

3 

15 

6 

74 

6,382 

Ft. 

2 

8 

64 

4,910 

Ft. 

1 

9 

1 

70 

6,249 

Ft. 

2 

16 

2 

70 

5,701 

Ft. 

2 

12 

64 

6,390 

Ft. 

2 

12 

fin 

5,093 

Ft. 

4 

18 

0 

Ld 

00 

6^301 

Ft. 

7 

17 

-J 
O 

6,507 

Ft. 

0 

14 

c* 

u  1 

7  045 

Ft. 

3 

9 

00 

5^240 

Ft. 

2 

8 

OH 

5,186 

Ft. 

6 

9 

Do 

5,700 

Ft. 

13 

OO 

5,771 

Ft. 

3 

25 

C 

6,680 

Ft. 

4 

9 

61 

6,140 

Ft. 

1 

12 

64 

5,992 

Ft. 

3 

12 

64 

5,999 

Ft. 

13 

66 

6,388 

Ft. 

8 

30 

64 

6,333 

Ft. 

6 

20 

64 

6,042 

Ft. 

2 

11 

65 

6,500 

Ft. 

5 

38 

14 

74 

8,692 

Ft. 

7 

16 

1 

58 

6,386 

Ft. 

1 

13 

68 

5,488 

Ft. 

6 

27 

3 

67 

6,802 

Ft. 

8 

20 

1 

61 

6,588 

Ft. 

3 

24 

1 

66 

6,344 

Ft. 

7 

29 

6 

68 

7,133 

Ft. 

2 

11 

65 

6,288 

Ft. 

6 

32 

63 

7,443 

Ft. 

2 

8 

64 

5,957 

Ft. 

9 

18 

6 

63 

7,694 

Ft. 

9 

27 

7 

69 

6,118 

Ft. 

1 

9 

63 

6,524 

Ft. 

1 

13 

73 

6,592 

Ft. 

4 

33 

2 

68 

6,720 

Ft. 

1 

5 

5 

81 

7,700 

Ft. 

6 

13 

61 

5,718 

Ft. 

4 

32 

2 

68 

7,388 

Ft. 

3 

11 

64 

6,625 

Ft. 

4 

24 

2 

66 

5,542 

Ft. 

3 

26 

5 

72 

6,520 

Ft. 

4 

23 

8 

73 

7,331 

Ft. 

9 

8 

1 

55 

6,431 

Ft. 

4 

25 

17 

78 

11,412 

Ft. 

8 

16 

2 

63 

6,897 

Ft. 

6 

19 

61 

6,400 

Ft. 

2 

20 

67 

6,214 

Ft. 

o 
o 

Title  of  Picture  SP 


Rose  of  the  Golden  West   — 

Sailors'  Wives    — ■ 

Shepherd  of  the  Hills,  The.  ...  — 

Smile,  Brother,  Smile    — 

Stolen  Bride,  The    — 

Texas  Steer,  A   — 

Three's  a  Crowd    2 

Valley  of  the  Giants   — 

Whip  Woman,  The    2 

White  Pants  Willie    2 

FOX 

Arizona  Wildcat,  The    — 

Blackjack    — 

Circus  Ace,  The    — 

Colleen    — 

Come  to  My  House   1 

Dare  Devil's  Reward    — 

Dressed  to  Kill    — 

East  Side,  West  Side   — 

Gateway  of  the  Moon,  The ...  — 

Gay  Retreat,  The    — 

Girl  in  Every  Port,  A   — 

High  School  Hero,  The   — 


Joy  Girl,  The    1 

Ladies  Must  Dress    — 

Loves  of  Carmen    2 

Paid  to  Love    — 

Pajamas    — 

Publicity  Madness    1 

Seventh  Heaven    — 

Sharpshooters    — 

Silk  Legs    1 

Silver  Valley    — 

Singed    1 

Slaves  of  Beauty    1 

Soft  Living    — 

Sunrise    — 

Tumbling  River    — 


Two  Girls  Wanted    — 

Very  Confidential    — 

What  Price  Glory    — 

Wizard,  The    — 

Wolf  Fangs    — 

METRO-GOLDWYN-MAYER 


Across  to  Singapore    — 

Adam  and  Evil    — 

After  Midnight    — 

Annie  Laurie    — 

Baby  Mine    5 

Becky    1 

Ben  Hur   — 

Big  City,  The   — 

Big  Parade,  The   — 

Body  and  Soul   3 

Bringing  Up  Father   — 

Bugle  Call,  The   — 

Buttons    — 

Crowd,  The   — 

Divine  Woman,  The   1 


•0 

0 

s 

bo 

V 

J3 

- 

0 
0 

pq 

to 

bo 

bo 

bo 

~ 

■■s 

■•a 

•E 

c 
u 

0 
u 

0 

V 

0 
u 

bo 

« 

41 

10 

19 

4 

65 

6,477 

Ft. 

2 

10 

— 

65 

5,484 

Ft. 

3 

27 

9 

75 

8,188 

Ft. 

5 

26 

2 

67 

6,669 

Ft. 

4 

33 

3 

69 

7,179 

Ft. 

6 

27 

1 

66 

7,419 

Ft. 

6 

10 

1 

57 

5,668 

Ft. 

2 

32 

70 

6,336 

Ft. 

2 

7 

■ — 

55 

5,087 

Ft. 

5 

22 

2 

64 

6,409 

Ft. 

3 

17 

66 

4,665 

Ft. 

2 

11 

— 

62. 

4,777 

Ft. 

3 

18 

3 

70 

4,810 

Ft. 

4 

10 

2 

66 

5,301 

Ft. 

4 

12 

■ — 

60 

5,430 

Ft. 

1  . 

1 

7() 

4,987 

Ft. 

2  : 

'■  12 

2 

70 

6,566 

Ft. 

0 

24 

5 

73 

8,154 

Ft. 

4 

14 

1 

65 

5,038 

Ft. 

1 

25 

77 

5,524 

Ft. 

2 

9 

70 

5,882 

Ft. 

2 

16 

4  • 

•  73 

5,498 

Ft. 

7 

22 

— 

61 

6,162 

Ft. 

3 

12 

2 

68 

5,599 

Ft. 

8 

30 

<j 

69 

8,538 

Ft. 

5 

16 

1 

65 

6,888 

Ft. 

1 

15 

2 

72:- 

5,876 

Ft. 

7 

15 

— 

59 

5.893 

Ft. 

4 

52 

40 

81 

8,500 

Ft. 

5 

15 

1 

66 

5,573 

Ft. 

2 

18 

2 

68. 

5,446 

Ft. 

2 

18 

1 

69 

5,011 

Ft. 

3 

6 

56 

5,790 

Ft. 

2 

5 

2 

65 

5,412 

Ft. 

i 

9 

67 

5,629 

Ft. 

1 

9 

1 

70 

8,729 

Ft. 

4 

18 

1 

66 

4,675 

Ft. 

6 

13 

2 

64 

6,293 

Ft. 

2 

13 

66 

5,620 

Ft. 

1 

58 

51 

84 

11,109 

Ft. 

3 

16 

65 

5,629 

Ft. 

3 

7 

1 

65 

5,331 

Ft. 

1 

8 

4 

77 

6,805 

Ft. 

6 

26 

64 

6,667 

Ft. 

6 

39 

4 

69 

6,312 

Ft. 

9 

30 

4 

67 

8,730 

Ft. 

6 

18 

1 

57 

5,139 

Ft. 

6 

22 

2 

65 

6,433 

Ft. 

9 

36 

53 

83 

11,693 

Ft. 

3 

17 

3 

70 

6,838 

Ft. 

3 

41 

36 

82 

11,519 

Ft. 

9 

21 

2 

59 

5,902 

Ft. 

5 

5 

55 

6,344 

Ft. 

3 

30 

4 

71 

5,821 

Ft. 

2 

16 

4 

73 

6,050 

Ft. 

3 

5 

3 

70 

8,548 

Ft. 

5 

26 

6 

69 

7.300 

Ft. 

June    9,    19  28 


1957 


u 

3 
- 


Title   of  Picture 

r 
£ 

V 

X 


Enemy,  The   1 

Fair  Co-Ed,  The   — 

Foreign  Devils   — 

Garden  of  Allah,  The   2 

In  Old  Kentucky    — 

Latest  From  Paris,  The   — 

Laugh,  Clown,  Laugh   — 

Law  of  the  Range,  The   — 

London  After  .Midnight   2 


Love   — 

Man,  Woman  and  Sin   4 

Mockery    3 

Patsy,  The   — 

Quality  Street   1 

Road  to  Romance,  The   — 

Rose-Marie    — 

Smart  Set,  The   — 

Spoilers  of  the  West   — 

Spring  Fever   1 

Student  Prince.  The   — 

Tea  for  Three   — 

Thirteenth  Hour,  The   1 

Twelve  Miles  Out   — ■ 

West  Point   — 


Wickedness    Preferred   — 

PARAMOUNT 

Barbed  Wire   — 

Beau  Geste   3 

Beau  Sabreur   4 

Chang    — 

City  Gone  Wild,  The   — 

Doomsday    — 

Easy  Come,  Easy  Go   — 

Feel  My  Pulse   — 

Figures  Don't  Lie   — 

Fireman,  Save  My  Child   1 

Gay  Defender,  The   1 

Gentleman  of  Paris    — 

Gentlemen  Prefer  Blondes....  1 

Get  Your  Man   — 

Honevmoon  Hate   1 

Hula    — 

Jesse  James   2 

Last  Command.  The   — 

Last  Outlaw,  The   — 


Last  Waltz.  The   1 

Legion  of  the  Condemned,  The.  — 

Love  and  Learn   — 

Madame    Pompadour   1 

Man  Power   — 

Metropolis    4 

Nevada    — 

Night  of  Mystery,  A   — 

Now  We're  in  the  Air   — 

Old   Ironsides   1 

Open   Range   — 

Partners  in  Crime   — 

Pioneer  Scout,  The   — 

Red  Hair   — 

Rolled  Stockings   1 

Rough  Riders,  The   5 

Running   Wild   2 

Serenade    — 

Service  for  Ladies   1 

Shanghai  Round   1 

She's  a  Sheik   — 

Showdown.    The   1 

Soft    Cushions   1 


Something  Always  Happens...  — 


Speedy    — 

Sporting  Goods   — 

Spotlight.  The   2 

Stark   Love   2 

Swim,  Girl.  Swim   — 

Tell  It  to  Sweeney   1 

Ten  Modern  Commandments..  — 

Three   Sinners   — 

Ti  1  lie's  Punctured  Romance...  2 

Time  to  Love   2 

Two  Flaming  Youths   — 

Under  the  Tonto  Rim   — 

Underworld   .. .'.   — 

Way  of  All  Flesh,  The   — 

Wife  Savers   1 


Woman  On  Trial.  The   — 


n 

1 

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3 

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n 

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M 

c 

M 

M 

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a 

V 

o 

s. 

V 

B 
u 

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M 
M 

a 

X 

X 

X 

u 
a. 

4 

19 

2 

66 

8,189  Ft. 

38 

12 

77 

6.408  Ft. 

2 

9 

— 

65 

4.658  Ft. 

10 

34 

8 

65 

8.200  Ft. 

9 

28 

3 

66 

6,646  Ft. 

25 

3 

70 

7,743  Ft. 

2 

12 

— 

66 

7.045  Ft. 

2 

8 

— 

64 

5.393  Ft. 

6 

30 

9 

70 

5.687  Ft. 

9 

1 

73 

7.365  Ft. 

11 

30 

5 

62 

6,280  Ft. 

9 

31 

.5 

63 

5.957  Ft. 

3 

15 

3 

70 

7.289  Ft. 

12 

21 

2 

60 

7,193  Ft. 

10 

27 

4 

66 

(..544  Ft. 

1 

22 

— 

69 

7.745  Ft. 

1 

22 

5 

74 

6.476  Ft. 

3 

~8 

1 

65 

6,280  Ft. 

7 

37 

6 

68 

6,507  Ft. 

1 

25 

17 

81 

9,563  Ft. 

5 

1 

i  o 

U.) 

J,  —  to  II. 

6 

26 

3 

66 

5.252  Ft. 

5 

35 

10 

73 

7,899  Ft. 

1 

32 

13 

78 

8,134  Ft. 

1 

9 

— 

67 

5.011  Ft. 

2 

30 

5 

72 

6,951  Ft. 

6 

34 

19 

74 

9,879  Ft. 

8 

24 

5 

63 

6,704  Ft. 

8 

30 

12 

72 

6.536  Ft. 

8 

18 

2 

64 

5,408  Ft. 

5 

10 

— 

60 

5,665  Ft. 

2 

15 

1 

68 

5,364  Ft. 

6 

21 

2 

66 

5.889  Ft. 

2 

29 

4 

72 

5,386  Ft. 

8 

28 

7 

68 

5,399  Ft. 

4 

32  • 

2 

67 

6,376  Ft. 

7 

27 

3 

67 

6.017  Ft. 

9 

23 

6 

66 

6,871  F.t 

2 

33 

6 

73 

5.889  Ft. 

5 

12 

— 

59 

5,415  Ft. 

1 

36 

14 

75 

5,862  Ft. 

6 

23 

3 

64 

8.656  Ft. 

1 

24 

18 

82 

8.234  Ft. 

3 

10 

1 

66 

6,032  Ft. 

3 

12 

— 

61 

6.940  Ft. 

21 

9 

79 

7,415  Ft. 

3 

18 

2 

69 

5,737  Ft. 

8 

20 

— 

60 

7.180  Ft. 

4 

37 

8 

72 

5,617  Ft. 

6 

19 

6 

64 

8.039  Ft. 

2 

28 

2 

70 

6,258  Ft. 

3 

15 

2 

69 

5.741  Ft. 

8 

37 

9 

71 

5,798  Ft. 

5 

29 

13 

74 

7,910  Ft. 

3 

22 

— 

66 

5,599  Ft. 

1 

14 

— 

68 

6,600  Ft. 

4 

12 

1 

65 

6,118  Ft. 

1 

20 

9 

78 

6,331  Ft. 

3 

20 

1 

66 

6.249  Ft. 

6 

50 

7 

67 

9,443  Ft. 

3 

21 

2 

65 

6.368  Ft. 

6 

16 

2 

65 

5,209  Ft. 

6 

18 

6 

68 

6.170  Ft. 

7 

33 

6 

68 

5.515  Ft. 

4 

29 

3 

69 

6.015  Ft. 

13 

2 

62 

7,616  Ft. 

14 

I 

60 

6.838  Ft. 

1 

11 

1 

70 

4.729  Ft. 

1 

19 

14 

81 

7,960  Ft 

3 

24 

? 

69 

5.951  Ft. 

? 

15 

3 

67 

4,934  Ft. 

1 

14 

— 

62 

6,203  Ft. 

1 

47 

4 

72 

6,124  Ft. 

8 

21 

1 

62 

6,00*  -  Ft. 

4 

23 

3 

69 

6.497  Ft. 

1 

8 

2 

73 

7.029  Ft. 

3 

8 

— 

55 

5.733  Ft. 

7 

11 

— 

55 

4.92i.  Ft. 

15 

4 

76 

5.319  Ft. 

3 

12 

•p 

68 

5.991  Ft. 

6 

36 

13 

74 

7.643  Ft. 

> 

36 

23 

80 

8.486  Ft. 

8 

18 

3 

63 

5.413  Ft. 

7 

21 

9 

65 

5.960  Ft. 

I 

Title   of  Picture 

u 
X 


PATHE-DEMILLE 

Chicago    — 

Country  Doctor,  The   — 

Dress   Parade   — 

Fighting  Eagle   — 

Forbidden  Woman,  The   — 

Girl  in  the  Pullman   — 

Harp  in  Hock,  .A   — 

Leopard  Lady,  The   1 

Let  'Er  Go,  Gallcghcr   — 

Main  Event,  The   — 

Night  Flyer,  The   — 

Rejuvenation  of  Aunt  Mary..  — 

Skyscraper,  The   — 

Stand  and  Deliver   — 

Wise  Wife,  The   — 

Wreck  of  the  Hesperus,  The..  — 

STATE  RIGHTS 

Cruise  of  the  Hellion,  The....  — 
Satin  Woman,  The   1 

TIFFANY-STAHL 

Lightning    — 

Streets  of  Shanghai   — 

Wild  Geese   — 

UNITED  ARTISTS 

Circus,  The   — 

College    — 

Devil  Dancer,  The   — 

Dove,  The   — 

Garden  of  Eden,  The   — 

Gaucho,  The   — 

Magic  Flame.  The   — 

My  Best  Girl   — 

Ramona    — 

Sadie  Thompson   — 

Sorrell  and  Son   — 

Topsy  and  Eva   — 

Two  Arabian  Knights   — 


UNIVERSAL 

Alias  the  Deacon   1 

Rack  to  God's  Country   1 

Cat  and  the  Canary,  The   — 

Cheating  Cheaters   — 

Chinese  Parrot.  The   1 


Cohens  and  the  Kellys  in  Paris  — 

Finders  Keepers   — 

Four  Flusher,  The   — 

Hero  for  a  Night,  A   — 

Hero  on  Horseback,  A   — 

Irresistible  Lover,  The   — 


Les  Miserables   — 

Man's  Past,  A   1 

On  Your  Toes   — 

Out  All  Night   1 


Painted  Ponies  

Painting  the  Town  

Shield  of  Honor,  The  

Silk  Stockings  

Surrender   

That's  My  Daddy  

Thirteenth  Juror,  The  

We  Americans  

WARNER  BROS. 

Bewars  of  Married  Men  

Rush  Leaguer,  The  

College  Widow,  The  

Desired  Woman.  The  

Dog  of  the  Regiment,  A  

Fortune  Hunter,  The  

(iirl  From  Chicago,  The  

Good-Time  Charley  

Ham  and  Kggs  at  the  Front... 

Heart  of  Maryland   

Jazz  Singer,  The  

Missing  Link.  The  

Old  San  Francisco  

One-Round  Hogan  

Sailor  Izzy  Murphy  

Silver  Slave,  The  

Slightly  Used  

Tenderloin   

i    When  a  Man  Loves  


u 

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3 

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fa 

ba 

■ 

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c 

M 

M 

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t 

I 

B 

j 

5 

5. 

a 

6 

B 

V 

X 

V 

X 

X 

— 

jj 

4 

14 

.? 

69 

9,992  Ft. 

1 

23 

3 

72 

7.500  Ft. 

5 

27 

4 

69 

6,599  Ft. 

1 

20 

1 

68 

8.002  Ft. 

7 

16 

4 

67 

6.568  Ft. 

1 

12 

2 

72 

5,990  Ft. 

5 

10 

— 

60 

5.999  Ft. 

2 

13 

— 

63 

6,650  Ft. 

~\ 

8 

3 

75 

5.888  Ft. 

4 

14 

1 

65 

6.472  Ft. 

2 

11 

1 

68 

5.954  Ft. 

1 

7 

3 

75 

5.844  Ft 

2 

9 

65 

7.040  Ft. 

2 

17 

67 

5.423  Ft. 

2 

17 

2 

70 

5,610  Ft. 

3 

16 

2 

69 

6,449  Ft. 

2 

8 

— 

64 

6.089  Ft. 

2 

8 

60 

7.000  Ft. 

— 

9 

3 

78 

6.049  Ft. 

1 

10 

1 

70 

5.276  Ft. 

1 

27 

3 

72 

6,448  Ft. 

4 

23 

27 

83 

6.700  Ft. 

5 

17 

71 

5,362  Ft. 

4 

15 

5 

71 

6,765  Ft. 

10 

20 

9 

69 

8.400  Ft. 

— 

11 

1 

75 

7.558  Ft. 

3 

31 

19 

79 

9.256  Ft. 

39 

6 

74 

8.300  Ft. 

4 

43 

21 

78 

8,500  Ft. 

4 

6 

88 

8.200  Ft. 

3 

28 

12 

76 

8,700  Ft 

2 

24 

18 

81 

9.000  Ft. 

12 

7 

? 

56 

7.350  Ft. 

1 

27 

16 

80 

8.250  Ft. 

4 

14 

— 

61 

6.869  Ft. 

6 

23 

1 

64 

5.751  Ft. 

4 

49 

14 

74 

7.190  Ft. 

3 

17 

— 

66 

5.623  Ft. 

10 

18 

5 

64 

7.304  Ft 

2 

22 

11 

78 

7.487  Ft. 

2 

7 

1 

67 

6.081  Ft 

2 

9 

— 

65 

6.193  Ft. 

— 

15 

2 

74 

5.711  Ft. 

1 

14 

-> 

72 

5.551  Ft. 

3 

15 

1 

67 

6.958  Ft. 

4 

26 

3 

69 

7.713  Ft 

4 

16 

— 

62 

6,135  Ft. 

4 

16 

— 

64 

5.918  Ft. 

> 

20 

■> 

68 

6.170  Ft. 

2 

22 

> 

70 

5.415  Ft. 

26 

4 

74 

6,045  Ft. 

2 

9 

65 

6.172  Ft. 

3 

19 

■> 

69 

6,166  Ft 

1 

9 

67 

8.249  Ft 

3 

12 

3 

70 

6.073  Ft. 

3 

15 

1 

67 

5,598  Ft. 

5 

10 

70 

9.151  Ft. 

4 

7 

59 

5.421  Ft. 

■> 

20 

67 

6.281  Ft. 

> 

27 

1 

69 

6.616  Ft. 

> 

13 

1 

68 

6.408  Ft. 

1 

11 

68 

5.003  Ft. 

1 

9 

1 

70 

6.638  Ft. 

4 

15 

64 

5.978  Ft. 

■> 

11 

■> 

70 

6,302  Ft. 

3 

9 

T 

65 

5.613  Ft. 

4 

25 

i 

67 

5.868  Ft 

8 

19 

91 

8.117  Ft. 

5 

21 

3 

68 

6.485  Ft. 

6 

37 

4 

69 

7.961  Ft. 

1 

21 

69 

6.375  Ft. 

3 

3 

5 

1 

53 

6.020  Ft. 

5 

13 

62 

6.124  Ft 

6 

16 

62 

6.412  Ft. 

1 

7 

82 

7.782  Ft. 

1 

38 

6 

73 

10.081  Ft. 

1958 


Motion    Picture    N  ezv  s 


Buck  Jones  Corporation 
Selling  Territories 

DURING  the  three  weeks  since 
the  incorporation  of  Buck  Jones 
Corporation  the  sales  depart- 
ment has  sold  to  six  different  compan- 
ies in  various  parts  of  the  country. 
W.  G.  Underwood,  president  of  Liberty 
Specialty  Distributing  Corporation  of 
Dallas,  Texas,  has  closed  a  deal  for 
Texas,  Arkansas,  Oklahoma,  Louisiana, 
Mississippi,  Georgia,  Alabama,  North 
Carolina,  South  Carolina,  Tennessee 
and  Florida.  Richard  C.  Fox  of  the 
Richard  C.  Fox  Film  Exchange  of  Buf- 
falo, N.  Y.,  will  distribute  the  Jones 
product  in  upper  New  York  State. 
David  Sohmer  of  the  Biltmore  Pic- 
tures Corporation,  New  York  City,  has 
purchased  the  rights  for  New  York 
City  the  five  boroughs  and  Northern 
New  Jersey. 

R.  C.  Rhoder  of  the  Midwest  Film 
Distributors,  Inc.,  of  Kansas  City,  has 
closed  for  Kansas  and  Western  Mis- 
souri. Harry  Lande,  of  Pittsburgh,  has 
the  distribution  rights  for  Western 
Pennsylvania  and  West  Virginia.  Stern 
Bros.,  of  Omaha,  have  bought  the  dis- 
tribution rights  for  Iowa  and  Nebraska. 


Tiffany-Stahl  Signs  Talent 
for  New  Productions 

Tiffany-Stahl  recently  annexed  the  sig- 
natures  of  Elmer  Clifton,  Dorothy  Nourse 
and  Virginia  Valli  for  work  in  the  new 
productions  for  the  1928-29  schedule. 

Clifton  will  direct  "The  Devil's  Apple 
Tree,"  one  of  the  star  series  to  be  made  by 
Dorothy  Sebastian.  Miss  Nourse,  a  gradu- 
ate of  the  Paramount  school  for  players, 
will  be  seen  in  the  leading  role  of  the  new 
color  classic,  "No  Woman  Allowed." 
Miss  Valli,  signed  to  appear  in  two  Tif- 
fany-Stahl vehicles,  will,  it  is  said,  appear 
in  one  of  the  John  M.  Stahl  and  one  of 
the  Reginald  Barker  specials,  the  titles  of 
which  have  not  been  announced. 

First   National  Writers 
Preparing  9  Stories 

The  First  National  staff  of  adaptors  and 
scenarists  are  now  engaged  with  nine  stor- 
ies for  production  at  the  studio  at  Bur- 
bank. 


Gerald  Dully  is  doing  the  continuity  for 
"Out  of  tlic  Ruins,"  Lajos  Biro  is  writing 
both  scenario  and  continuity  for  a  new 
Billie  Dove  vehicle,  Agnes  Christine  John- 
son is  writing  (lie  adaptation  and  contin- 
uity for  "Outcast,"  Tom  Geraghty  is  writ- 
ing the  adaptation  and  continuity  for  "Ap- 
plesauce" and  "Waterfront,"  James  T. 
O'Donohue  has  finished  the  adaptation  of 
"Show  Girl,"  and  is  now  working  on  the 
scenario,  Forrest  Halsey  is  at  work  on  the 
adaptation  of  "La  Tosea,"  and  Gerald 
Duffy  has  been  assigned  to  write  the  con- 
tinuity for  "Mutiny." 

3  Features,  4  Shorts  Due 
from  FBO  in  July 

The  FBO  releasing  schedule  for  July 
consists  of  three  features  and  four  short 
subjects.  "The  Fighting  Redhead,"  "The 
Trail  of  Courage'  and  "Sally  of  the  Scan- 
dals" are  the  features  ami  "Mickey's 
Triumph,"  "Standing  Pat'  and  two  of 
Bill  Nolan's  "Newslaffs*  are  the  short 
subjects. 

"The  Fighting  Redhead,"  starring  Buzz 
Barton,  will  be  issued  on  the  first  of  the 
month.  On  July  8  will  follow  "The  Trail 
of  Courage,"  starring  Bob  Steele."  Con- 
cluding the  Julv  features  and  arriving  on 
the  loth  will  be  "Sally  of  the  Scandals," 
which  has  Bessie  Love  as  the  lead.  The 
Mickey  McGuire  comedy  will  be  released 
on  July  2,  "Standing  Pat,"  a  Standard 
Fat  Men  comedy,  on  July  9.  The  "News- 
laffs" will  be  distributed  on  July  9  and 
23  respectively. 


"Glorifying  the  American 
Girl"  Postponed 

Production  on  "Glorifying  the  American 
dirl,"  which  Paramount  planned  to  screen 
in  cooperation  with  Florenz  Ziegfeld,  will 
not  be  launched  this  season,  an  announce- 
ment from  the  production  department  of 
Paramount  reads.  The  cause  for  the  post- 
ponement is  said  to  be  due  to  the  difficulty 
in  obtaining  a  story  adequate  enough  for 
the  elaborate  production  planned. 

Ruth  Elder,  who  has  signed  for  the  lead- 
ing role  in  "Glorifying  the  American 
Girl,"  will  become  the  heroine  of  "Moran 
of  the  Marines"  instead. 

Norma  Talmadge  Ends 
"The  Woman  Disputed" 

Camera  work  on  "The  Woman  Dis- 
puted," her  second  independent  produc- 
tion for  United  Artists,  lias  been  com- 
pleted by  Norma  Talmadge.  The  picture 
will  be  distributed  internationally  in  the 
early  fall  of  this  year.  Oliver  .Marsh  did 
the  photographic  work.  Henry  King,  who 
directed,  and  Hal  C.  Kern,  film  actor,  are 
now  cutting  the  film  down  to  eight  reels. 

Audrey  Ferris  Elevated  to 
Stardom  by  Warners 

Stardom  has  been  awarded  by  Warner 
Bros,  to  Audrey  Ferris  after  a  year  as  a 
member  of  their  stock  company.  The 
brunette  player  came  to  Warner  Bros,  in 
1927  after  appearing  in  prologues  at  Grau- 
man's  Million  Dollar  theatre  in  Los  An- 
geles. A  small  role  in  "Slightly  Used," 
with  May  McAvoy,  gained  for  her  the 
feminine  lead  in  "Ginsberg  the  Great," 


Theatre  Owner  Makes 
Loan  from  State 

PETER  MAGARO,  pioneer  motion 
picture  theatre  owner  of  Harris- 
burg,  Pa.,  is  the  first  individual 
ever  to  obtain  a  loan  from  the  State 
of  Pennsylvania.  The  amount  is  the 
modest  sum  of  $400,000  which  State 
Treasurer  Samuel  S.  Lewis  announced 
on  May  29  had  been  advanced  to  Mr. 
Magaro  for  a  first  lien  on  the  valuable 
property  the  former  theatre  man  owns 
in  the  heart  of  the  Harrisburg  busi- 
ness distict  at  Fourth  and  Market 
streets.  The  loan  is  at  5  per  cent  and 
is  the  first  to  be  made  under  a  law 
which  permits  the  State  to  invest  cus- 
todial funds  in  first  mortgages  on  real 
estate  and  other  types  of  bonds.  Mr. 
Magaro  several  years  ago  sold  his 
Regent  theatre  to  Loew's,  Inc.  There 
are  unconfirmed  rumors  that  he  plans 
to  erect  a  new  theatre  at  his  Fourth 
and  Market  site,  but  he  declines  to 
state  the  purpose  for  which  he  bor- 
rowed the  money. 


Miss  Ferris  is  now  scheduled  for  the 
stellar  leads  in  four  for  next  year.  The 
first  is  "Women  They  Talk  About,"  to  be 
followed  by  "No  Questions  Asked." 
Other  stories  in  which  she  will  appear  are 
"The  Little  Wildcat"  and  "Fancy  Bag- 
gage." 


6  Shorts  from  Pathe  on 
Week  of  June  17 

Six  short  subjects — Pathe  Review  No. 
25,  "Hide  'er  Cowboy,"  an  Aesop  cartoon; 
"The  Race  for  Life,'"  chapter  :{  of  "The 
Yellow  Cameo;"  Topics  of  the  Day  No. 
25  and  Issues  52  and  53  of  the  Pathe  News 
are  Pathe  releases  for  the  week  of  June  17. 

Pathe  Review  presents :  ' '  The  Surf  at 
Shikoku;"  "Sahara  the  Mystic;"  camera 
interviews  with  Graham  McNamee,  Major 
White  and  Nils  Grunland. 


Mary  Brian  Is  Feminine 
Lead  in  Rogers'  Film 

Mary  Brian  will  play  her  26th  leading 
role  in  motion  pictures  opposite  Charles 
Rogers  as  the  feminine  lead  in  his  new 
Paramount  picture  as  yet  without  a  title. 


Advocates  of  Daylight 
Saving  Defeat  Theatres 

THEATRE  interests  finally  lost  a 
bitter  fight  against  the  daylight 
saving  time  in  Indianapolis  when 
the  city  council  passed  the  measure 
over  the  veto  of  Mayor  L.  Ert  Slack. 

Slack's  veto  partially  resulted  from 
the  bitter  protest  of  Charles  R.  Metz- 
ger  of  the  Associated  Theatre  Owners 
of  Indiana.  Passage  of  the  ordinance 
creating  daylight  time  over  the  pro- 
test of  theater  owners  and  other 
prominent  institutions  was  a  surprise 
to  Indianapolis  residents. 

Downtown  theaters  continued  to 
operate  on  the  central  time  schedule 
temporarily.  Majority  of  institutions 
moved  clocks  forward  Monday.  Metzger 
said  theaters  will  decide  the  issue  in- 
dividually. 


Pantages  in  Deal  for 
4  New  Theatres 

ALEXANDER  PANTAGES,  found- 
er of  the  Pantages  Circuit  and 
owner  of  70  theatres,  announced 
in  San  Francisco  he  is  closing  deals 
for  four  new  show  houses  one  to  be 
in  San  Francisco.  "It  is  to  be  located 
somewhere  in  the  Mission,"  said  Mr. 
Pantages.  "I  cannot  at  this  time  give 
the  location  for  obvious  business  rea- 
sons, but  the  deal  is  closed." 

The  other  three  new  theatres  he  is 
planning  are  to  be  located  in  Oak- 
land, Sacramento,  and  San  Jose,  where 
he  already  has  options  on  sites. 

The  total  investment  for  the  four 
theatres,  Pantages  said,  will  be  be- 
tween $7,000,000  and  $10,000,000.  Each 
theatre  itself  will  mean  an  invest- 
ment of  a  million  and  a  half  and  the 
buildings  will  be  constructed  for  of- 
fice purposes  also. 


June  9 


19  28 


HOLLYWO  OD 

Lillian  Gale  Wm.Me  CormaeK  Rdy  Murray 

Staff  Correspondent  Wes<ernR«>preser>tativ#  Special  Representative 

Hollywood  Offiee  — 6-581  Holl/wood  BlVd —  Pbooe  C3ramte5962T 


Welsh   General  Manager 
of  Universal  City 

Becomes  New  Studio  Chief  at  West  Coast  Succeeding 
Henry  E.  Henigson,  Resigned 


CAEL  LAEMMLE  this  week  an- 
nounced the  appointment  of  Robert 
E.  Welsh  as  General  Manager  of 
Universal  City,  succeeding  Henry  E.  Henig- 
son, resigned*  Mr.  Welsh  enters  upon  his 
new  duties  immediately.  As  the  new  Uni- 
versal studio  chief  he  will  control  all  of 
the  company's  production  activities. 

Mr.  Henigson  retires  after  two  and  a 
half  years  as  the  "U"  City  General  Man- 
ager. Mr.  Laemmle  accepted  his  resigna- 
tion with  regret. 

The  appointment  of  Mr.  Welsh  is  a  logi- 
cal one.  For  the  last  six  months  he  has 
been  Carl  Laemmle 's  personal  representa- 
tive at  the  Coast  and  has  thoroughly  fa- 
miliarized himself  with  the  personnel  and 
the  machinery  of  the  net  work  of  inter- 
communicating interests  which  comprise 
Universalis  West  Coast  studios. 

It  would  be  a  difficult  thing  to  find  in 
the  whole  industry  a  man  with  a  better  all 
around  knowledge  of  the  picture  business 
than  "Bob"  Welsh.  He  has  been  an  in- 
tegral part  of  it  from  the  trade  paper 
stand,  where  he  was  Managing  Editor  of 
Motion  Picture  News  and  played  an  im- 
portant part  in  the  building  of  the  paper; 
from  the  distribution  standpoint;  in  the 
advertising,  publicity  and  exploitation 
tields,  and  has  had  a  very  useful  experi- 


Robert    /.'.    IT'elsh,    newly    appointed  General 
Manager  to  the  I'nicersnl  Studios 

ence  in  cutting,  titling  and  remoulding  pic- 
tures. 

Added  to  this  picture  experience  is  a 
thorough  grounding  in  the  daily  newspaper 
field  and  an  interesting  experience  covering 
twelve  years  in  New  -Jersey  politics. 

The  Greater  Movie  Season 

West  Coast  Greater  Movie  Season  will 
be  ushered  in  on  Angus!  IS.  Plans  now  be- 
ing made  indicate  the  greatest  and  most 
wide-spread  campaigns  ever  held  on  the 
Pacific  Coast. 

Jeff  Lazarus,  advertising  and  publicity 
director  of  West  Coast  Theatres,  has  been 
appointed  by  Harold  B.  Franklin,  presi- 
dent chairman  of  t lit*  committee  in  charge 
of  mapping  out  the  comprehensive  plan  tor 
Greater  Movie  Season  that  will  be  used 
throughout  the  circuit. 

The  new  product  will  be  ready  by  that 
time  and  it  is  said  to  be  one  of  the  most 
outstanding  lineups  ever  offered  exhibitors. 
President  Franklin,  accompanied  by  J.  .1. 
Sullivan,  West  Coast  Chief  buyer,  is  now 


in  Xew  York  to  line  up  next  year's  product 
and  particular  care  will  be  taken  in  the 
bookings  for  the  first  four  weeks  of  Greater 
Movie  Season. 

Settle  Suit  Out  of  Court 

The  suit  of  Ralph  Spence,  dean  of  tilm- 
dom's  comedy  title  writers,  against  the 
Christie  Film  Corp.,  has  been  amicably 
settled  out  of  court.  Spence  maintained  he 
received  but  .$'2,000  on  a  contract  guaran- 
teeing him  $5,000  for  writing  titles  for 
"Tillie's  Punctured  Romance."  Spence  is 
now  permanently  affiliated  with  Metro- 
Gold  wyn-Mayer. 

At  Miss  Damita's  Dinner 

At  the  first  dinner  under  the  auspices 
of  the  Hollywood  Association  of  Foreign 
Correspondents,  held  at  the  Hotel  Roose- 
velt on  May  29,  in  honor  of  Lily  Damita, 
about  200  people  assembled  to  welcome  the 
French  actress  who  recently  joined  the  Sam 
Goldwyn  forces. 

Mr.  Goldwyn,  in  extending  a  welcome  to 
foreign  writers,  foreign  composers,  direc- 
tors and  stars,  referred  to  Charles  Chaplin 
and  Mary  Pickford  as  two  foreigners  who 
had  made  good.  He  also  scored  the  French 
newspapers  for  bringing  about  the  restric- 
tive laws  against  American  made  films  and 
said  it  was  undoubtedly  instigated  by  lack 
of  cordiality  on  the  part  of  Hollywood  to- 
ward French  artists. 

Other  speakers  were  Sid  Grauman, 
Charles  Chaplin  and  Miss  Rita  Kissin,  sec- 
retary of  the  association.  Forty-two  coun- 
tries were  represented  at  the  dinner  and 
10  languages  were  spoken  by  guests  at  the 
table. 

Kcrmit  Maynard  Signed 

Keriuit  Maynard,  well  known  western 
cow-boy,  stunt  and  trick  rider,  has  been 
signed  for  five  years  by  the  International 
Producing  and  Distributing  Company,  and 
will  be  featured  in  a  series  of  western  fea- 
tures. 

Maynard  Westerns  will  be  distributed  to 
the  Independent  Exchanges,  and  his  fea- 
tures will  be  produced  from  magazine 
stories  by  well-known  authors,  the  first  of 
which  will  be  "Fires  of  Fate,"  by  W.  C. 
Tuttle.  This  will  go  into  production  about 
June  1")  under  the  supervision  of  Clifford 
S.  Klfelt.  who  produced  the  first  western 
features  in  which  Ken  Maynard,  Kcrmit 's 
brother,  was  starred. 

"Chuck"  Rcisner  Engaged 

The  M-G-M  comedy  team  composed  of 
Karl  Dane  and  George  K.  Arthur  will  have 
the  benefit  of  direction  from  Charles  F. 
("Chuck'*)  Reisner  in  their  new  picture, 
"Brotherly  Love."  It  is  a  little  known 
fact  that  Reisner,  while  a  vaudevillian, 
wrote  the  wartime  song,  "Good-bye  Broad- 
way. Hello  France." 

(Continued  on  Pollowng  Page) 


"Lonesome"  Pre-views 
Create  Fine  Impression 

C ARL  LAEMMLE,  JR.  ,is  assuredly 
following  in  the  footsteps  of  his 
illustrious  father  as  a  pioneer. 
The  heir  to  the  Universal  interests, 
who  recently  passed  his  twentieth 
milestone,  has  produced  a  picture 
called  "Lonesome"  which  indicates 
that  young  Carl  is  destined,  as  was 
his  father,  to  be  a  trail  breaker. 

Directed  by  Paul  Fejos,  "Lonesome" 
introduces  a  new  type  of  menace — one 
that  is  nut  play  (I  bj  an  individual,  hut 
is  depicted  by  circumstance,  viz.,  the 
separation  of  the  two  romantically  in- 
clined youngsters  who.  alter  falling  in 
love,  are  separated  by  circumstance, 
and  temporarily  lost  to  each  other. 
The  photographic  effects,  for  which 
Gilbert  Warrenton  deserves  much  cre- 
dit, are  also  in  the  picture's  favor. 


1960 


Motion    Picture  News 


Holly  wo  od-c°ntinued 


Two  Weddings  Announced 

Two  popular  members  of  the  film  colony 
are  to  be  married  in  June.  The  announce- 
ment of  the  engagement  of  Phil  Gersdorf, 
of  the  publicity  staff  of  DeMille  studios, 
to  Miss  Beulah  Metcalf  was  recently  made. 
They  will  be  married  in  Fresno.  Joseph 
Schenck's  efficient  secretary,  Miss  Ruth 
Nolander  is  also  to  be  married  in  June  to 
David  Busch. 

"U"  Seeking  Rights  to  Play 

Negotiations  by  cable  have  been  started 
by  Edward  J.  Montague,  editor-in-chief  of 
Universal 's  Scenario  Department,  for  the 
film  rights  to  "Owl's  Eyes,"  a  baffling 
mystery  play  that  proved  such  an  extra- 
ordinary success  in  Bordeaux,  France, 
where  it  was  first  produced,  that  it  was 
immediately  transferred  to  Paris  and  is 
now  enjoying  a  run  there. 

A  Busy  Character  Actor 

William  Courtright,  who  will  have  an 
important,  role  in  "Kit  Carson,"  Fred 
Thomson's  next  production  for  Paramount, 
has  been  in  every  Thomson  picture  made 
during  the  past  three  years  and  Coui-tright 
was  a  mere  youth  of  62  when  he  applied 
for  his  first  job  in  motion  pictures — and 
got  it.  Courtright  had  been  on  the  stage 
for  42  years  as  a  Shakespearian  actor,  cir- 
cus performer,  comic  opera  singer,  bur- 
lesque favorite  and  vaudevillian.  Motion 
Pictures  were  just  coming  into  serious  con- 
sideration and  while  Mr.  Courtright  was 
in  Los  Angeles  on  a  vaudeville  tour,  he  met 
D.  W.  Griffith,  who  was  then  directing  for 
Biograph.  Courtright  has  been  in  motion 
pictures  ever  since. 

Biro  Completes  Work 

Lajos  Biro  has  completed  the  adaptation 
and  continuity  of  "The  Squall,"  for  First 
National  and  the  direction  has  been  as- 
signed to  the  Hungarian  director,  Alexan- 
der Korda. 

Beaumont's  Assignment 

Harry  Beaumont  is  to  direct  "The  Single 
Man,"  the  next  Lew  Cody-Aileen  Pringle 
comedy-drama  for  Metro-Gold wyn-Mayer. 
Mr.  Beaumont  recently  completed  ' '  Our 
Dancing  Mothers." 

Barbara  Kent  Loaned 

Universal  has  agreed  to  loan  Barbara 
Kent  to  the  British  Canadian  Pictures, 
Ltd.,  a  motion  picture  company  operating 
in  Canada.  The  ranch  of  the  Prince  of 
Wales  near  Calgary,  Alberta,  Canada,  will 
be  partially  used  in  making  this  picture. 
The  Prince  is  reported  as  interested  in  the 
project  and  offered  the  use  of  his  ranch 
which,  incidentally,  is  only  a  short  distance 
from  the  home  of  Miss  Kent,  at  Gadsby 

Berger  to  Direct  Jannings 

Ludwig  Berger,  the  German  director  now 
under  contract  to  Paramount,  has  been  an- 
nounced as  the  man  who  will  handle  "Sins 
of  the  Fathers,"  Emil  Jannings'  next  ve- 
hicle.   Berger  has  just  finished  directing 


another  player  of  his  own  nationality,  Pola 
Negri  in  ' '  The  Woman  from  Moscow. ' ' 

"Fazil"  at  Carthay  Circle 

The  run  of  "Street  Angel"  terminated 
this  week  at  the  Carthay  Circle  theatre. 
On  Friday  "Fazil,"  another  Fox  Produc- 
tion, will  be  presented  by  Fred  Miller. 
Grauman's  Chinese  theatre  will  also  end 
the  run  of  "The  Trail  of  '98"  on  Sunday, 
June  24,  and  "The  Godless  Girl"  without 
a  prologue  will  occupy  the  screen. 

Ethel  Jackson  a  Hostess 

Miss  Ethel  Jackson,  screen  actress  who 
appeared  in  "Drums  of  Love,"  entertained 
75  guests  at  Tom  Gubbin's  unique  Chinese 
restaurant  in  Chinatown  last  Wednesday 
night.  Among  the  guests  who  assembled 
above  Gubbin's  art  shop  were  Estelle  Tay- 
lor, Jack  Dempsey,  Mr.  and  Mrs.  Herbert 
Jackson,  parents  of  the  star,  Agnes  Cris- 
tine  Johnson,  Martha  Sleeper,  Sally  Eilers, 
Matty  Kemp,  Arthur  Lake,  E.  R.  Moak, 
Jerry  Mayer,  Wade  Warner,  Monroe  Lath- 
rop,  James  Mitchell,  Arthur  Dunning,  Dan 
Thomas,  Ruth  and  Alice  Tillesley,  Dorothy 
Donnell,  Mark  Larkin,  Marquis  Busby  and 
Mr.  and  Mrs.  George  Shaffer.  Everyone 
was  presented  with  unique  souvenirs  of  the 
occasion. 

Again  With  Warners 

Jane  McDonough  has  returned  to  the  De- 
Mille publicity  staff,  after  several  weeks  at 
Warner  Bros.,  on  Hal  Wallis'  roster. 

Starts  a  Saddle  Club 

Frances  Starr,  wife  of  Business  Man- 
ager Darrill  Faralla,  at  First  National,  has 
organized  the  Saddle  Club,  Englewood,  and 
many  of  filmdom's  elite  are  learning  the 
gentle  art  of  riding  horseback. 

Von  Stroheim  Back 

Eric  von  Stroheim.  is  back  from  New 
York,  all  set  to  direct  Gloria  Swanson  in 
one  picture  on  a  ten-weeks  schedule. 

Jesse  Weil  Producer 

Jesse  Weil,  publicist,  has  turned  pro- 
ducer and  is  making  a  series  of  one  reelers 
called  "Embarrassing  Moments." 


Establish  Story  Agency 
in  N.  Y.  and  Hollywood 

A LITERARY  agency  to  be  known 
as  Anglo-American  Authors,  with 
offices  in  New  York  and  Holly- 
wood has  been  established  with  the 
amalgamation  of  the  interests  of 
Brandt  and  Brandt,  James  B.  Pinker 
and  Son,  and  Ann  Watkins,  Inc.  The 
combine  was  made,  it  is  said,  to  estab- 
lish the  story  market  in  Hollywood. 

Mary  Ann  Scully  will  represent  the 
new  organization  in  Hollywood  and 
have  complete  charge  of  the  selling  of 
the  agency's  product  on  the  west  coast. 
Murray  Howell  of  Pinker  and  Son, 
Leila  Worthington  of  Brandt  and 
Brandt  and  Ann  Watkins  will  operate 
the  eastern  office. 


Hersholt  and  Sloman 

When  Jean  Hersholt  and  Director  Ed- 
ward Sloman  finish  the  screen  version  of 
"The  Girl  on  the  Barge,"  Rupert  Hughes' 
story,  they  will  immediately  embark  upon 
another  picture  for  Universal,  "The  Brag- 
gart," an  original  story  by  Benjamin  Kut- 
ler.  The  continuity  is  now  being  written 
by  Charles  Kenyon.  Hersholt  and  Sloman 
are  now  on  location  at  Whitehall,  New 
York. 

Charlie  Murray's  Next 

The  First  National  studio  is  planning 
"Do  Your  Duty,"  an  original  story  by 
Julien  Josephson,  as  Charlie  Murray's  next 
starring  vehicle.  The  veteran  comic  will 
be  seen  as  a  cop  in  this  one.  His  vacation 
in  the  east  completed,  Murray  is  now  back 
on  his  way  to  fhe  coast. 

A  New  Curwood  Western 

The  first  of  the  "stunt  cowboy"  series 
of  12  pictures  which  will  star  Bob  Cur- 
wood has  been  placed  into  production  by 
the  Universal  studio  forces,  under  the  title 
of  "Jackson  Comes  Home."  Walter  Fabi- 
an is  directing  the  series  under  the  super- 
vision of  William  Lord  Wright.  The  credit 
for  both  story  and  continuity  goes  to  Fabi- 
an. Supporting  the  cowboy  star  are  Alma 
Rayford,  George  Cheseboro,  Walter  Bren- 
non  and  others. 

Evelyn  Brent  Returns 

After  a  vacation  spent  in  New  York, 
Evelyn  Brent  is  back  in  Hollywood  where 
she  is  scheduled  to  begin  work  soon  on  a 
Paramount  production  in  which  she  will 
be  co-starred  with  Clive  Brook. 

M-G-M  Signs  Miss  Dunn 

Josephine  Dunn,  an  ex-New  York  City 
show  girl  who  has  made  good  in  pictures, 
has  been  signed  to  a  long-term  contract 
with  M-G-M  as  a  result  of  her  work  in  the 
William  Haines  vehicle,  "Excess  Bag- 
gage, ' '  in  which  she  is  the  feminine  lead. 
The  contract  award  followed  the  filming  of 
the  first  few  scenes.  Miss  Dunn  will  play 
the  second  feminine  lead  in  "The  Singing 
Fool,"  having  been  loaned  by  M-G-M  to 
the  Warner  Bros. 

Sign  Screen  Writer 

First  National  Pictures  have  signed  Tom 
J.  Geraghty,  well-know7n  screen  writer,  who 
pioturized  '  "Harold  Teen,"  "The  Big 
Noise"  and  "The  Mad  Hour"  among 
other  of  his  recent  works. 

Wallace  Lupino 

The  featured  comedy  role  in  the  first  of 
the  Educational-Tuxedo  comedies  to  go 
into  work  at  the  Educational  Studios  is 
being  played  by  Wally  Lupino,  the  talented 
brother  of  Lupino  Lane.  Betty  Boyd  has 
been  chosen  for  the  chief  feminine  part, 
and  Jules  White  is  directing. 

Instead  of  starring  one  comedian 
throughout  the  series  as  the  Educational 
studio  did  last  year,  nearly  every  one  of 
the  six  two-reel  Tuxedo  comedies  will  fea- 
ture a  different  comedian. 


June  9 


19  28 


1961 


Conducted  by 
AnEMbilorJbrE-tbibitors 


MANAGERS  ROUND  TABLE  CLUB 
The  (Clearing  House  for  JJrJ 

Box  Office  Problems  ^Theatre  Operation 

By  Charles  E.  Lewis 

Managing  Director,  Capitol  Jheatre.Middletown,  Conn.,  and  Palace  lheatre,Norrrieh,Copn. 


In    the  smaller 

A  Few  Words  on  towns  where  tl"'  one 
~  ,  .  ,       or  two  newspapers 

Personal  Appeal      n.a(,h  ,jTi,;ilrM 

majority  of  the 
population,  and  is  considered  the  most  im- 
portant publicity  medium,  there  is  one 
method  of  "personal  appeal"  that  has  been 
used  with  great  success  in  several  in- 
stances. We  used  it  with  fine  results. 

Of  course,  we  concede  one  thing  right 
now;  that  in  some  towns  that  we  have 
visited  we  learned  that  the  personal  recom- 
ineudation  from  the  local  theatre  manage! 
is  sufficient  to  keep  most  of  the  folks 
away.  But  that  is  just  one  of  the  unfor- 
tunate conditions  in  our  business  today. 

On  "The  Noose"  we  are  reproducing  an 
ad.,  which  we  inserted  in  our  local  paper 
on  the  day  before  the  picture  opened.  What 
we  consider  the  best  part  of  this  ad.,  is  the 
fact  that  it  really  represented  our  feelings 
exactly  as  we  wrote  the  copy.  Over  1,100 
letters  were  received  within  the  week  fol- 
lowing the  showing  of  the  picture  which 
we  considered  remarkable  in  a  town  of  our 
size.  But  it  brought  out  the  fact,  beyond 
the  shadow  of  a  doubt,  that  most  of  the 
people  DO  read  the  local  paper,  that  they 
did  believe  what  we  said.  And  it  also 
boosted  our  mailing  list  considerably. 
Now,  it  is  admitted  that  this  idea  cannot 
be  used  for  every  ordinary  picture.  First 
of  all  remember,  it  must  be  all  you  claim 
for  it — and  even  more,  and  it  must  be  a 
picture  that  is  really  worthy  of  such  ad- 
vertising methods. 

Creating  a  tie-up 

"Stunting"  With-  a  local  depart- 

ment  store,  without 
out  Picture  Title      neCessarily  tieing  it 
up  with  some  par- 
ticular picture  is  just  another  way  of  keep- 
ing your  theatre's  name  before  the  public. 

In  one  of  our  towns  we  arranged  a  table- 
dressing  stunt  in  the  local  department  store 
by  girls  in  the  senior  class  of  the  high 
school.  We  gave  it  plenty  of  publicity,  and 
the  store  furnished  everything  else  includ- 
ing a  window  display  calling  attention  to 
the  "stunt."  It  attracted  wide  interest  all 
over  the  town  and  it  was  impossible  to 
accommodate  the  crowds  who  came  to  wit- 
ness it.  But  throughout  the  entire  stunt, 
the  public  knew  that  it  was  sponsored  by 
the  department  store  and  the  theatre.  This 
same  thought  is  applicable  on  numerous 
other  ideas  and  merely  confirms,  what 
many  never  believed  possible,  that  a  thea- 
tre could  tie  up  with  some  local  store  with- 
out bringing  a  particular  picture  into  the 
proposition. 


Good  Publicity  on 
Boys'  Exhibit 


The  same  might 
be  said  about  the 
National  Boys ' 
Week  Campaign 
which  took  place  the 
first  week  in  May,  We  were  fortunate  in 
having  a  large  lobby  and  at  the  meeting  of 
the  Boys'  Work  committee  of  the  Cham- 
ber of  Commerce  we  sponsored  the  idea  of 
an  exhibit  of  boys'  work.  They  got  behind 
the  idea  solidly  and  the  local  grammar  and 
high  schools,  the  county  Y.  M.  C.  A.,  the 
city  Y.  M.  C.  A.,  the  Junior  Achievement, 
Boy  Scouts  and  State  Trade  school  all  en- 
tered the  exhibit.  A  portion  of  the  lobby 
was  roped  off  and  divided  among  all  those 
participating  with  exhibits  and  we  repro- 
duced the  top  of  the  front  page  announce- 
inient  that  appeared  in  the  local  paper. 
Thousands  of  people  visited  the  exhibits 
and  it  is  only  reasonable  to  judge  that  the 
theatre  benefited  by  the  public  coining  into 
the  lobby,  where  they  saw,  in  addition  to 
the  exhibits,  special  display  frames  an- 


They  told  me  I  was 

HARDBOILED 

because  my  business  makes  it  necessary 
that  T  see  a  lot  of  pictures.-  But  a  few  weeks 
ago  I  went  into  the  projection  room  of  a  film 
exchange  to  review  "another"  picture. 
There  in  a  cold,  uninviting  room,  without 
music  and  lacking  all  the  atmosphere  that 
one  finds  in  the  average  theatre.  I  sat 
through  a  picture  so  dramatic,  so  powerful, 
so  emotional,  that 


/  CRIED 


Yes,  and  I'm  not  ashamed  to  admit  it.  For 
if  ever  there  was  a  story  flashed  upon  the 
silver  shVet  to  compare  with  this  one  then 
I  mis<cd  it.  and  I'm  thankful  that  T  did  not 
miss  this  one.  And  that  is  exactly  "what 
YOU  are  pfbing  to  say  when  you  see  it. 
I  want  every  person  in  Middletown  and 
the  entire  Middlesex  County  to  see  this 
picture,  and  after  you  do,  please  sit  down 
and  write  me  a  few  lines  telling  me  what 
you  think  of  it.  To  show  mv  appreciation 
I  will  send  a  pair  of  passes  to  the  first 
twenty-five  people  who  do  this,  because  I 
am  <w\ious  to  get  YOUR  reaction  to  this 
mirvelous  picture. 

CHARLES  E.  LEWIS, 

Managing  Director 

Richard  BARTHELMESS 


THE  NOOSE' 

— wllfe— 

ALICE  JOYCE  and  LIN  A  BASQUETTE 

at  the 

CAPITOL  THEATRE 

THURSDAY  — FRIDAY  and  SATURDAY 
WITH  VAUDEVILLE 


Mr.   I.i'ivis    mi  on   "The    \ttose,"  from  uhich 
over  l.KKI  tellers  icere  revett  ed 


Douncing  the  coming  attractions.  Our  ush- 
ers and  other  attendants,  who  were  on  duty 
in  the  lobby,  reported  any  number  of  re- 
marks passed  about  the  folks  seeing  these 
signs  and  mentioning  that  they  would  cer- 
tainly not  miss  "  such-an-such  "  a  picture. 

These  incidents  are  just  part  of  those 
"natural  resources"  that  we  mentioned  in 
our  first  article.  The  small  town  today  is 
crammed  full  of  such  possibilities  if  we 
would  but  take  advantage  of  them. 

Theatrical  enter- 

Organist,  Weekly     lament  is  not  un- 
~,  _,  like  styles  in  wear- 

Chanpe  Feature      ing  apparel  in  that 

changes  are  con- 
stantly taking  place.  For  the  past  season 
or  two  it  has  become  very  popular  to  play 
up  your  organ  and  organist  with  illustrated 
song  stories.  With  a  little  plugging  and 
any  half-way  decent  organist  you  can 
popularize  this  form  of  entertainment  in 
your  own  town.  The  slides  themselves  are 
obtainable  from  practically  any  music  pub- 
lisher at  little  and  most  times,  at  no  cost 
at  all.  Feature  your  organist  with  a 
weekly  change  and  put  him  or  her  under  a 
"spot"  while  the  slides  are  being  flashed. 
It  is  so  easy  to  create  a  following  in  the 
smaller  towns  on  this  stunt  that  with  al- 
most every  theatre  boasting  of  some  sort 
of  an  organ,  you  should  make  it  mean  more 
than  a  relief  instrument  in  your  music  pit. 

There  is  one  sub- 
On  the  Advisabilitv    '  - '    thai    we   l  ive 
,  ~       .  .  .       been   questioned  on 

of  Specialty  Niphts  mow  lh;m  ;my 

in  the  past  few 
weeks.  That  is  the  advisability  of  what  is 
generally  known  as  "specialty  nights." 
These  "nights"  being  devised  to  improve 
business  on  dull  evenings.  They  come  un- 
der the  heading  of  dozens  of  different 
names  among  which  you  will  find  Surprise 
Nite,  Opportunity  Kite,  Amateur  Nite. 
Gift  Xite,  etc.,  etc. 

Now,  our  frank  opinion  on  this  subject 
is  that  it  must  be  treated  like  a  patient  by 
a  doctor.  Kach  case  calling  for  some  par- 
ticular treatment. 

In  some  towns,  and  in  some  theatres,  it 
is  almost  suicide  to  attempt  such  things,  as 
the  high  standard  of  that  theatre  might  not 
permit  such  things  Then  again  most  any- 
one of  the  above  named  specialty  niu'ht- 
could  be  put  on  with  enough  surrounding 
dignity  to  let  it  lit  in  the  finest  theatre  in 
the  country. 

We  had  a  theatre  with  a  Wednesday 
night  business  that  would  make  you  want 
[Continued  on  Following  Patic) 


1962 


Motion    Picture  News 


to  cry.  It  was  brutal.  Just  one  of  those 
things,  as  you  would  say.  We  Anally 
pocketed  our  "pride"  if  you  want  to  call 
it  that,  and  inaugurated  a  "Gift  Nite" 
with  a  double  feature  policy. 

At  the  start  of  this  "Gift  Night"  busi- 
ness only  improved  about  $25.  They  seemed 
to  be  skeptical,  but  within  three  weeks  we 
had  built  up  business  on  a  "rotten"  night 
from  about  $100  to  almosl  $400,  and  it  has 
been  hanging  around  that  figure  ever  since. 
We  inject  enough  variety  in  the  running 
of  this  feature  to  keep  them  interested 
and  it  certainly  was  profitable. 


In  another  town 
Surprise  Night  vs     we  developed  cppo- 
Opportunity         sition  and  as  a  busi- 
ISight  ness    booster  they 

put  in  an  Opportu- 
nity Night.  We  countered  with  a  Surprise 
Nite.  But  the  thing  that  worried  us  most 
was  how  to  put  it  on  without  hurting  the 
reputation  of  the  theatre.  This  was  one 
of  those  towns  where  they  used  to  frown 
at  such  things.  We  tried  several  different 
methods  and  finally  announced  the  Surprise 
acts  in  between  the  regular  acts  on  the  bill. 
We  left  it  that  way  for  about  four  weeks 
and  then  we  were  glad  to  drop  it  entirely. 

So  you  can  see  the  good  and  the  bad. 
These  ideas  are  all  fine  if  they  fit  into  the 
scheme  of  things  in  your  town  and  theatre. 
But  if  you  think  such  an  idea  would  get 
you  business  on  an  off  night,  then  put  it 
on  the  proper  way  and  get  behind  it  with 
a  real  publicity  campaign  otherwise  it  will 
die  before  it  comes  to  life. 


The  most  interest- 
Learned — Go  Slow  ing  part  of  our  life 

— from  A.  H.  is  the  things  we 
Schivartz  learn  and  the  peo- 

ple we  meet  while 
in  it.  "We"  put  in  almost  five  years  with 
one  of  the  cleverest  showmen  around  New 
York  City.  He  was  a  man  who  had  ideas 
radically  different  from  those  whom  you 
generally  meet.  Considering  the  number  of 
"big"  men  I  have  had  contact  with  during 
the  many  years  I  have  been  in  this  busi- 
ness, I  take  my  hat  off  to  A.  H.  Schwartz. 
Some  of  the  things  I  learned  from  him 
stood  me  in  good  stead  ever  since  I  first 
knew  him.  And  I  am  glad  of  the  opportu- 
nity which  I  now  have  of  expressing  myself 
through  this  great  medium  of  the  MOTION 
PICTURE  NEWS. 

One  of  the  first  things  we  learned  from 
him  was — Go  slow,  take  it  easy,  and  don't 
rush.  Now,  there  are  three  great  expres- 
sions that  should  head  the  list  of  advice 
for  every  real  theatre  manager.  So  much 
is  done  foolishly  in  haste  that  we  often 
say  to  ourselves  how  different  we  would  do 
if  we  could  but  do  it  over  again.  Our  can- 
did advice  to  all  our  readers  is  to  apply 
that  rule  in  everything  you  do.  If,  in  your 
rash  moments,  you  want  to  plunge  headlong 
into  something  that  might  involve  a  lot  of 
money — or  some  "stunt"  that  should 
really  be  carefully  thought  out  with  a  view 
of  not  treading  on  someone's  toes,  or  in 
fact,  anvthing  that  you  want  to  do  right, 
then— GO  SLOW,  TAKE  IT  EASY  AND 
DON'T  RUSH.  It  was  a  great  lesson,  Mr. 
Schwartz,  and  I  acknowledge  it  here  and 
now. 

We  believe  we  have  touched  upon  enough 
subjects  for  one  week  and  we  are  going  to 
close  until  next  week. 


MANAGER'S 
ROUND  TABLE  CLUB 

Soon  the  list  of  Charter  Members  will  be  pub- 
lished and  it  will  represent  practically  every  REAL 
manager  from  points  all  over  the  country. 

WILL  YOUR  NAME  BE  THERE? 

Every  state  should  be  represented  and  then  we 
will  know  what  part  of  the  country  boasts  of  the 
greatest  number  of  live -wire  managers. 

REMEMBER,  MOTION  PICTURE  NEWS  IS 
THE  CLEARING  HOUSE  FOR  ALL: 

BOX  OFFICE  PROBLEMS 
INTERCHANGING  OF  IDEAS 
ADVERTISING  HELPS 
EXPLOITATION  STUNTS 
AND  GENERAL  GET-TOGETHER 

The  slogan  of  the  club  is  "USE  THE  NEWS" 
and  every  week  we  offer  another  angle  explaining 
this  slogan.  If  you  can  suggest  a  way  to  USE  THE 
NEWS,  send  it  on  and  we  will  publish  it. 

THE  APPLICATION  BLANK  IS  BELOW, 
FILL  IT  OUT  RIGHT  NOW  AND  SEND  IT  TO 
ME  CARE  OF  MOTION  PICTURE  NEWS, 
729  Seventh  Ave.,  New  York  City. 

Charles  E.  Lewis 
Chairman. 


APPLICATION  FOR  MEMBERSHIP  IN 
"MANAGER'S  ROUND  TABLE  CLUB" 

I  hereby  apply  for  membership  in  the  club  and  promise 
to  send  in,  for  publication,  a  complete  description  of  every 
successful  advertising  campaign  or  exploitation  that  I  put 
across. 

Name  

Address   Policy  

Theatre    Capacity   

City    State  

Honorary  Chairman  Chairman 

Wm.  A.  Johnston  Charles  E.  Lewis 


June    9,    19  28 


V)(,3 


ibitors  Service  Bureau 


Music  Week  Celebrated 

Clubs,  Schools  and  Musicians  Help  Make  Exhibitors* 
Efforts  Highly  Successful 

"Ml 


ISIC  WEEK"  was  celebrated 
at  the  Tivoli  Theatre,  Chatta- 
nooga, Tenn.,  during  the  last 
three  days  of  National  Music  Week  in  con- 
junction with  the  showing  of  "Easy  Come 
Easy  Go." 

Musicians  from  three  local  school  or- 
chestras augmented  Keese's  Troubadours 
in  such  numbers  as  to  make  the  personnel 
of  the  theatre  orchestra  total  twenty-six, 
resulting  in  a  volume  of  harmony  compar- 
able only  to  that  produced  by  large  sym- 
phony organizations. 

Each  school  had  a  'day'  al  the  Tivoli; 
one  on  Thursday,  another  on  Friday  and 
the  third  on  Saturday.  And  all  played  at 
both  the  matinee  and  evening  performances. 
In  addition  to  augmenting  the  Tivoli  or- 
chestra, certain  members  of  the  school  or- 
chestras rendered  solos,  such  as  singing 
and  the  playing  of  musical  instruments. 

Quoting  from  one  of  the  local  newspa- 
pers, "Since  this  is  National  Music  Week, 
it  is  quite  appropriate  that  the  divine  muse 
should  hold  sway  and  somewhat  over- 
shadow the  silver  sheet  features;  the  Tivoli 
management  thus  heartily  co-operating 
with  the  Chattanooga  Music  Club  in  mak- 
ing the  week  notable  for  enjoyable  music 
events." 

To  the  inspiring  martial  strains  of 
Sousa's  "Stars  and  Stripes  Forever"  the 
crimson  curtains  of  the  Tivoli  part  to  dis- 
close the  augmented  orchestra  seated  on 
four  tiers  of  an  enlarged  dais  beautified  by 
rich  drapes  in  tints  of  old  gold  and  rose, 
giving  the  charm  of  harmony  in  color  to 
the  harmony  of  music. 

Expressing  appreciation  for  assistance 
iriven  by  the  school  principals  and  presi- 
dents of  the  three  schools  in  making  pos- 
sible  the  elaborate  program,  Conductor 
Kcese  quite  truly  told  the  audience  that 
the  playing  of  the  musicians  from  the  or- 
chestras of  these  three  schools  would  be 
"a  revelation"  in  respect  to  their  ability, 
adding  that  the  young  entertainers  today 
would  be  the  artists  of  the  years  to  come, 
thus  meriting  not  only  passing  but  per- 
manent appreciation. 

As  a  brilliant  scenic  climax  to  the  musi- 
cal program,  the  Troubadours  gave  a 
glimpse  of  Japan,  wherein  Kcese  wore  the 
royal  robes  of  a  Mikado  and  the  players 
donned  mandarin  headgear,  a  costuming 
quite  appropriate  to  the  ching-cbanging, 
bell-tangling,  cymbal-ringing  composition. 

St.   Petersburg.  Fla. 

A  committee  from  the  Carenno  Club,  a 
ladies'  music  organization  asked  Manager 
Roy  L.  Smart  of  the  Florida  Theatre,  St. 
Petersburg,  Fla.,  to  run  a  slide  for  Music 
Week.  Smart  suggested  that  they  obtain 
some  of  the  best  local  talent  available  to 
appear  on  the  stage  to  commemorate  the 
annual  affair.  This  they  did. 

On  Tuesday  and  Wednesday  nights,  the 
High  School  orchestra  of  24  pieces  aug- 


mented by  the  Girls'  Glee  Club  and  a  violin 
soloist — Christian  Kirsch,  the  High  School 
state  championship  winner  appeared  on  the 
stage.  The  stage  was  dressed  in  green  and 
white,  the  colors  of  the  High  School — us- 
iag  a  band  set.  White  syke,  a  large  white 
and  green  High  School  banner  done  in  col- 
ors in  the  center  with  two  narrow  green 
drapes  skirting  each  side.  One  end  formed 
a  cover  for  the  piano.  The  orchestra 
played  on  band  parallels  and  the  stage 
decorations  also  included  two  palms  and 
two  bouquets  in  stand  vases. 

Thursday  night,  a  prominent  baritone 
soloist  did  "King  of  the  Hoad  Am  I "  in 
Gypsy  setting  with  four  dances  as  an  in- 
troductory number.  The  head  of  a  local 
music  school  also  rendered  a  soprano  solo. 

Friday  night,  an  instrumental  trip  and 
a.  vocal  solo.  Saturday  night,  a  ladies' 
quartette  and  vocal  solo. 

The  musical  program  greatly  helped  busi- 
ness and  also  served  as  a  goodwill  stunt 
especially  on  the  nights  when  the  High 
School  was  represented. 

The  newspapers  were  generous  with  the 
amount  of  free  publicity  and  the  members 
of  the  Music  Club  announced  the  weekly 
program  at  various  meetings  and  the  mem- 
bers in  general  gave  it  plenty  of  publicity 
both  by  the  written  message  and  the  word- 
of -mouth  advertising:. 


Matinee  Club  Proves  Most 
Effective  in  Toronto 

To  encourage  juvenile  patronage  at 
matinee  performances  in  a  suburban  the- 
atre, Jules  S.  Wolfe  of  the  Christie  Thea- 
tre, Toronto,  Canada,  found  a  very  effec- 
tive feature  in  the  form  of  a  Christie  The- 
atre Matinee  Club.  Membership  cards 
were  distributed  among  the  child  patrons 
and  each  time  they  attended  an  afternoon 
show  their  card  was  punched  by  the  door- 
man. When  the  individual  card  has  been 
punched  10  times,  the  holder  is  entitled 
to  attend  the  theatre  on  the  next  occasion 
without  charge  by  presenting  the  member- 
ship ticket. 

The  plan  became  so  popular  at  the  Chris- 
tie that  it  has  been  adopted  for  all  subur- 
ban theatres  in  Toronto  of  the  Bloom  & 
Fine  circuit  of  houses. 


Ontario  Man  Jumps  Trade 
with  Soni>s  and  Slides 

C.  T.  Spencer  of  the  Walker  Theatre. 
Walkerville,  Ontario,  has  reported  that 
Saturday  matinee  business  has  jumped 
practically  100  per  cent.  Since  the  adop- 
tion of  illustrated  songs,  community  sing- 
ing and  amateur  vocal  numbers.  He  made 
it  known  that  the  latest  popular  songs 
would  be  introduced  in  Walkerville  by  this 
method  and  there  was  excellent  response 
on  the  part  of  the  young  people,  both  in 
attendance  and  in  vocal  efforts. 


Showmanship 


•Rriefl 


^EVERAL  of  the  smaller  Kansas  City 
suburban  theatres  are  finding  otherwise 
untapped  revenue  during  dull  spring  weeks 
by  arranging,  through  Parent-Teacher  Asso- 
ciation groups,  for  children's  parties  at  the 
theatres.  The  other  day  an  attendance  of 
about  200  children  was  on  hand  for  two 
showings  for  feature  pictures  suited  for  chil- 
dren at  the  Bonaventure  theatre.  The 
Parent-Teacher  groups  of  Kansas  City  have 
been  unusually  active — not  antagonistic — 
in  sponsoring  certain  types  of  films  for  chil- 
dren. Making  a  special  "play"  for  the  kids 
is  one  way  of  bolstering  up  summer  busi- 
ness, exhibitors  have  concluded. 

Tp  E.  BAIR,  manager  of  the  Falls  thca- 
I— >.  tre,  Cuyahoga  Falls,  Ohio,  one  of  the 
chain  of  houses  belonging  to  the  Washington 
circuit,  pulled  what  the  civic  authorities  stated 
was  "the  best  stunt  ever  seen'  as  one  of  the 
prime  movers  in  the  local  Clean  -  Up  -  Week 
Campaign.  Bair  staged  a  Tin  Can  Parade. 
Every  youngster  from  3  years  old  to  16,  was 
admitted  to  a  free  special  morning  matinee 
upon  presentation  of  six  tin  cans.  By  the  time 
the  show  opened  there  was  a  line  of  youngsters 
as  far  as  vou  could  see. 


V  f  ' '  A  /  ///. )'  birthday  parties  hat  e  been 
found  successful  by  the  A.  II.  Blank  or- 
ganization. Dcs  Moines,  Iowa. 

Cooperating  with  the  Dcs  Moines  Register 
and  Tribune  and  the  Public  Schools,  each 
month,  "birthday  children,"  through  doing  cer- 
tain work  in  school,  receive  a  ticket  to  a 
"Movie  Birthday  Party." 

H.  Schrodt.  manager  of  the  Garden  theatre, 
is  the  host  to  these  parties. 


MANY  proprietors  and  managers  are 
singing  the  praises  of  Manager  L.  E. 
Davidson  who  was  responsible  for  their  ty- 
ing up  on  "Ramona"  when  that  film  was  the 
feature  attraction  at  the  Capitol  Theatre, 
Sioux  City,  la. 

Every  store  in  town  that  sold  music  was 
in  on  the  tie-up. 

Without  exception,  every  store  exhausted 
their  supply  of  "Ramona"  records  and  sheet 
music  within  two  or  three  days. 

MANY  managers  have  successfully  used  the 
Coca  Cola  circus  displays  and  Manager 
T.  Y.  Walker  also  found  out  that  it  was  a  good 
advertising  medium  in  publicizing  Charlie  Chap- 
lin in  "The  Circus"  playing  at  the  Noble  Thea- 
tre, Anniston,  Ala. 

The  Coca  Cola  circus  displays  arc  miniature 
tents  with  small  circus  wagons,  horses,  people, 
etc.,  placed  in  front.  Twenty  of  these  circus 
displays  were  on  show  in  as  many  store  win- 
dows with  a  banner  underneath  reading,  "Char- 
lie Chaplin  in  The  Circus — The  biggest  show 
of  mirth — Noble  Theatre  Monday-Tuesday- 
Wednesdav." 


MANAGER  WARREN  1RV1N  used  one 
of  those  "I  do  not  choose  to  run"  flk-vcrs 
to  ballyhoo  "Thanks  for  the  Buggy  Ride"  at 
the  Carolina  Theatre.  Charlotte,  N.  C. 

The  flivver  was  minus  a  top  and  fenders  and 
the  once  good-looking  runabout  had  a  home- 
made rumble  scat  on  which  two  well-dressed 
men  sat. 

The  front  scat  was  occupied  by  two  of  the 
theatre's  ushers;  the  driver  being  dressed  as 
a  wo-man. 


1964 


Motion    Picture    N  ezvs 


Perutz  and  Maurice,  Seattle,  Stage  Big 
Tie-up  on  "Patent  Leather  Kid" 

WS.  PERUTZ,  manager  of  the  United  Artists  Theatre  in  Seattle, 
assisted  by  Sam  J.  Maurice,  advertising  and  exploitation  man, 
and  First  National  representatives  in  the  city,  got  eleven  days  of 
newspaper  publicity  and  more  than  150  inches  of  newspaper  space  in  one 
tieup  for  the  showing  of  "The  Patent  Leather  Kid." 
Three  definite  tieups  with  newspapers  were  made. 

1 —  A  scenario  contest  in  the  Star  which  published  the  first  part  of  the 
"Patent  Leather  Kid"  scenario  and  offered  prizes  for  the  best  endings  writ- 
ten by  its  readers. 

2 —  The  Star  also  tied  up  with  the  picture  in  its  insurance  plan  which 
it  offers  to  its  readers.  Richard  Barthelmess,  star  of  "The  Patent  Leather 
Kid,"  took  one  of  the  $10,000  policies  of  the  newspaper.  The  Star  featured 
the  item  strongly  in  its  "house"  ads  for  its  insurance  scheme,  using  two  pic- 
tures of  Barthelmess,  his  name  in  large  type  clear  across  its  ads,  with  the 
name  of  the  picture,  and  a  telegram  from  the  star. 

3 —  The  Po6t  Intelligencer  ran  a  doughboy  contest  for  the  theatre. 
Prizes  were  offered  for  the  best  letters  describing  the  most  outstanding  ex- 
perience in  the  war  of  the  contestants. 


Girl  In  Window  Ballyhoo  Boosts 
Trade  for  "The  Crowd" 


A LIVING  girl,  advertised  as  "one  of 
the  crowd,"  did  much  to  focus  pub- 
lic attention  on  Metro-Goldwyn-Mayer 's 
"The  Crowd"  at  the  Fox  Theatre,  Aurora, 
111.  Manager  M.  Berman,  of  the  Fox  Thea- 
tre, devised  this  and  many  other  stunts  for 
use  in  exploiting  the  film.  He  was  assisted 
in  his  work  by  a  Metro-Goldwyn-Mayer 
exploiteer. 

A  special  tie-up  was  made  with  the  Leath 
Department  Store  for  a  window  display. 
The  Leath  store  has  large  windows  and  one 
of  these  was  converted  into  a  self-contain- 
ing apartment  of  combination  kitchen-din- 
ing rooms,  small  living  room  and  bedroom. 
The  whole  was  boxed  in  with  compo  board 
on  the  inside,  and  presented  the  appear- 
ance of  a  real  apartment  with  one  glass 
wall  the  window  measuring  ten  feet  by 
twenty-five  feet. 

This  apartment  was  made  practicable, 
even  to  the  cooking,  and  washing  arrange- 


ments. An  announcement  was  made  in  all 
theatre  store  advertising  that  "one  of 
'The  Crowd'  would  live  for  three  days 
in  the  window.  To  advertise  this  stunt 
three  and  four  line  teaser  ads  were  in- 
serted here  and  there  throughout  the  paper. 

A  girl  was  obtained  who — according  to 
the  news  stories  would  live  there  for  three 
days. 

She  cooked  and  ate  her  breakfast  and 
luncheon  in  the  window,  in  full  view  of  the 
crowds  streaming  to  work  or  dawdling 
about  during  lunch  time.  In  the  afternoon 
the  girl  cleaned  up  her  'apartment'  and 
then  went  for  a  walk.  In  the  evening, 
when  people  were  returning  from  work, 
the  girl  cooked  and  ate  her  supper. 

A  large  card  was  placed  in  the  fore- 
ground of  this  display  with  the  caption, 
' '  This  girl  is  just  one  of  '  The  Crowd. ' 
For  a  graphic  picture  of  everyday  life  in 
America  see  'The  Crowd'  at  the  Fox  Thea- 
tre, now." 

The  girl  did  not  remain  in  the  window 
during  theatre  hours,  but  returned  at  ten 
in  the  evening  and  retired  for  the  night  in 
view  of  home-going  theatre  crowds.  As 
soon  as  the  girl  had  gone  to  bed  the  store 
lights  were  extinguished.  The  store  watch- 
man then  let  her  out  and  she  did  not  return 
until  the  following  morning,  but  the  news- 
paper stories  were  to  the  effect  that  she 
spent  the  entire  night  there.  One  enter- 
prising reporter  even  interviewed  the  girl 
to  find  out  how  it  felt  to  sleep  with  nothing 
but  a  wall  of  glass  between  one  and  the 
night  crowds  of  the  downtown  section. 

This  stunt,  so  appropriate  to  the  theme 
and  action  of  King  Vidor's  epic  of  every- 
day life,  attracted  inordinate  attention  from 
passers-by,  and  did  much  to  create  inter- 
est in  the  film.  The  furniture  store  man- 
agement was  so  pleased  with  the  stunt 
that  the  managers  of  their  other  stores  in 
Joliet  and  Elgin  came  to  see  it  and  re- 
quested that  the  same  thing  be  put  on  in 
their  stores. 


Jackson   Man  Puts  Over 
"Legion  of  Condemned" 

Manager  Emil  Bernstecker  built  a  minia- 
ture landing  field  in  his  lobby  to  advertise 
"Legion  of  the  Condemned"  playing  at 
the  Lyric  Theatre,  Jackson,  Tenn. 

The  miniature  landing  field  and  sur- 
rounding terrain  was  built  out  of  dirt,  mud 
and  sand  in  one  corner  of  the  lobby.  The 
display  consisted  of  level  stretch,  hangar, 
toy  airplanes  properly  painted,  lake  made 
by  burying  a  mirror,  hills  covered  with 
artificial  snow  and  trees,  derailed  train  in 
the  hills,  toy  cattle  and  horses  properly 
painted,  small  stream  made  out  of  mirror 
glass  emptying  into  lake,  figures  of  the 
characters  cut  from  stills  and  mounted. 

The  entire  display  had  a  beaverboard 
back  behind  it  which  added  to  the  appro- 
priateness of  the  display  in  a  painted  scene. 
The  title  of  picture,  stars'  names,  theatre 
and  play  dates  were  painted  on  the  beaver- 
board cyclorama. 

An  arrangement  was  made  with  the  local 
D.  A.  R.  whereby  they  received  a  15  per 
cent  commission  oil  all  tickets  sold  by 
them.  The  tickets  sold  by  the  D.  A.  R. 
Avere  redeemed  at  the  box  office  and  in  that 
way,  the  theatre  had  a  close  check  on  the 
whole  transaction.  591  tickets  were  dis- 
posed of  in  this  manner.  The  D.  A.  R.  also 
ran  a  12-inch  ad  telling  of  their  arrange- 
ment with  the  theatre  and  all  the  mem- 
bers also  made  announcements  at  all  the 
civic,  social  and  service  clubs  in  the  city 
about  the  splendid  picture  and  the  arrange- 
ment between  the  D.  A.  R.  and  the  theatre. 

Both  the  lobby  display  and  the  D.  A.  R. 
tie-up  were  greatly  helpful  in  putting  the 
picture  over  to  a  big  gross. 

Ralph  Spence  to  Compose 
for  Fanchon  &  Marco 

Because  of  the  aggregation  of  big  stars 
recently  engaged,  Fanchon  and  Marco  have 
entered  into  negotiations  with  Ralph 
Spence,  title  writer  and  playwright  of  dis- 
tinction, to  compose!  witty  dialogue  for 
forthcoming  stage  presentations. 

With  the  signing  of  contracts  by  such 
stars  of  the  footlight  and  celluloid  world 
as  Ann  Pennington,  Bessie  Love,  Sally 
Rand  and  others,  the  producers  of  stage 
entertainment  accompanying  the  showing 
of  films  are  desirous  of  furnishing  the  clev- 
erest of  vehicles  for  their  presentation. 

Added  to  his  reputation  for  wisecrack- 
ing in  the  films,  Spence 's  experience  as  a 
collaborator  with  ('banning  Pollock,  Will 
Rogers  and  others  in  the  famous  Ziegfeld 
"Follies"  and  as  the  author  of  such  pro- 
ductions as  "The  Gorilla,"  famous  mys- 
tery drama,  led  Fanchon  and  Marco  to  seek 
his  services  in  connection  with  their  pro- 
gram of  greater  stage  presentations. 


Theatre  Managers  To 
Head  Ball  Leagues 

THE  important  part  that  theatre 
managers  have  been  taking  in 
community  activities  in  Regina, 
Sask.,  is  shown  by  the  fact  that  Pete 
Egan,  manager  of  the  Capitol  Theatre, 
has  been  elected  president  of  the 
Senior  City  Baseball  League,  while 
Jack  Hunter,  manager  of  the  Regina 
Theatre,  has  been  elected  president  of 
the  junior  baseball  league. 


Cut-Outs  and  Victrola 
Used  With  "Ramona" 

MUSIC  hath  charms  and  so  does 
it  draw  attention  as  was  evi- 
denced by  Manager  Emil  Bern- 
stecker in  ballyhooing  "Ramona"  at 
the  Publix  Lyric  Theatre,  Jackson, 
Tenn. 

The  ballyhoo  consisted  of  a  bannered 
Reo  truck  on  which  were  cut-outs  of 
Dolores  Del  Rio  and  an  orthophonic 
victrola. 

The  truck  stopped  at  various  places 
throughout  the  city  long  enough  to 
play  the  record  "Ramona"  on  the 
orthophonic.  A  loud  speaker  attached 
to  the  victrola  made  the  music  carry 
farther  than  it  would  otherwise  have 
done.  This  stunt  always  attracted  a 
crowd.  And  while  listening  to  the  mu- 
sical strains,  they  had  plenty  of  time 
to  read  the  copy  about  the  attraction. 

The  ballyhoo  was  used  the  day  pre- 
ceding and  every  day  during  the  run 
of  picture. 


June  9 


19  28 


1965 


Key  City  Reports 


New  York  City 

BROADWAY  has  still  to  cope  with  any 
hot  weather  problem  and  this,  com- 
bined with  a  better  than  usual  line-up 
of  attractions.  Rave  most  houses  a  pretty 
good  week.  Even  a  balmy  Decoration  Day. 
Wednesday,  and  the  usual  holiday  exodus, 
failed  to  cut  business  to  an  appreciable  ex- 
tent. The  only  signs  of  weakness  came  from 
a  few  of  the  two-a-days. 

At  the  Paramount  the  strong  combination 
of  a  Menjou  picture,  "His  Tiger  Lady"  and 
the  Paul  Ash  presentation,  gave  the  big  Pub- 
lix  theatre  a  very  good  week.  In  fact,  busi- 
ness was  well  up  to  Winter  standard  and 
honors  for  the  draw  were  about  even  be- 
tween picture  and  presentation.  Rut.  as  pre- 
dicted in  this  column,  there  can  be  no  doubt 
about  Ash  having  arrived  in  this  town. 

One  of  the  best  bets  in  New  York  at  pres- 
ent is  "Tempest,"  at  the  Embassy,  where  the 
Barrymore-del  Rio  picture  grossed  $11,871 
in  its  third  week  at  this  small  house.  The 
figures  for  the  first  two  weeks  were  over 
capacitv  and  the  third  showed  an  increase 
of  $344  over  the  second.  Its  a  U.  A.  picture 
and  this  company  also  claims  that  their 
"Ramona"  has  shattered  records  at  the  Ri- 
voli  on  its  third  and  fourth  week  ends.  At  the 
Rialto.  "Street  of  Sin"  (Par)  also  rolled  up 
a  good  week's  business,  as  does  most  any 
Emil  Jannings  picture  at  this  house. 
Whether  or  not  it  was  as  good  as  some 
other  Jannings  films  seemed  not  to  make 
any  difference.  Jannings  trade  has  been 
established  at  the  Rialto. 

The  Capitol  did  a  very  good  week's  trade 
with  Lon  Chaney's  "Laugh,  Clown,  Laugh" 
and  again  it  was  a  case  of  strong  Chaney 
intrenchment  at  this  house  for  this,  too, 
was  criticized  for  not  being  quite  up  to 
marks  set  by  other  Chaney  pictures.  Rut. 
good  enough  anyway  for  the  Capitol  to  hold 
over  for  another  week,  and  that  means 
something.  Ths  Roxy  had  just  another  Fox 
program  picture,  "The  News  Parade"  and 
again  the  Rothafel  presentation  helped 
things  along  to  a  mediocre  showing.  Some 
of  the  Fox  specials  will  go  in  within  a  few 
weeks  and  these  are  looked  for  to  boost 
trade  in  anticipation  of  the  Summer  let- 
down— which  will  surely  come  if  this  big 
house  doesn't  get  stronger  fare. 

As  stated  in  last  week's  Motion  Picture 
News,  "Abie's  Irish  Rose"  will  be  let  out 
of  the  44th  Street  theatre  the  middle  of  June. 
"Abie"  will  be  treated  for  its  ailment  at 
Paramount's  Long  Island  studios  where 
sound  picture  apparatus  is  being  installed, 
it  having  been  decided  that  a  voice  will  re- 
vive this  Irish-Jewish  film.  Since  its  arrival 
at  the  44th  Street.  "Abie"  has  taken  a  bad 
licking  for  the  simple  reason  that  the  town 
is  fed  up  on  this  sort  of  theme. 

The  Strand  played  the  final  week  before 
going  "Talkie"  with  "Lady,  Be  Good"  ('F. 
N.)  and  another  of  the  Stanley  shows  and 
an  average  Strand  week  was  the  result. 
"Tenderloin"  (W.  B.)  will  inaugurate  the 
talkies — to  be  followed  by  others. 

Among  the  specials  old  daddy  "Wings" 
continues  to  keep  its  head  up  at  the  Cri- 
terion. Hearing  a  year's  run  and  predictions 
are  that  this  film  will  be  kept  through  the 
Summer  months.  The  Astor.  with  "The 
Trail  of  '98,"  felt  a  slight  depression — but 
nothing  to  worry  about.  It  will  undoubtedly 
be  on  the  Street  for  several  more  weeks. 
Fox's  "Four  Sons'  moved  out  of  the  Gaiety 
to  make  room  for  "Fazil,"  a  new  Movietoned 
Fox  film — but  it  was  time  for  "Four  Son-" 
to  go,  anyway.   Its  run  has  been  fair.  An- 


other Fox  film,  "Street  Angel,"  continues  at 
a  very  fair  pace  at  the  Globe. 

Russian,  German  and  English  films  were 
also  along  the  Rialto.  "The  End  of  St. 
Petersburg"  at  Hammerstein's  appealing  to 
local  newspaper  critics  and  many  citizens 
from  the  Bronx,  Brownsville  and  the  East 
Side.  It  did  well.  The  Times  Square  had 
the  much  publicized  Edith  Cavell  picture 
"Dawn"  and  business  was  fair  enough. 
The  German  entry,  "Youth  Astray,"  at  the 
Cameo,  trailed  the  trio  of  foreign  pictures. 

At  Warner's,  "Glorious  Betsy"  (W.  B.) 
continues  to  demonstrate  the  popularity  of 
talkies. 

Minneapolis 

'  'OIMBA,"  Martin  Johnson's  jungle  pic- 
ture,  was  shown  at  the  Metropolitan 
theatre  last  week  as  a  roadshow,  and  did  a 
good  business,  especially  among  the  school 
children. 

Emil  Jannings,  in  "The  Street  of  Sin,  ' 
proved  to  have  only  average  drawing  power 

at  the  Minnesota.  Many  persons,  including 
all  the  local  critics,  thought  this  excellent 
picture  deserved  capacity  houses.  The  stage 
attraction  was  the  Publix  unit  show, 
"Steps  and  Steppers." 

"Laugh,  Clown,  Laugh,"  with  Lon  Chaney, 
attracted  good  crowds  to  the  State,  while 
"Diamond  Handcuffs,"  at  the  Lyric,  did 
about  the  usual  business. 

Pantages  featured  Tom  Mix  in  "Hello, 
Cheyenne,"  and  this  picture  drew  well,  as 
Mix  pictures  always  do. 

"Skinner's  Big  Idea"  was  the  photoplay 
attraction  at  the  Hennepin-Orpheum,  but 
most  of  the  movie  fans  came  to  see  Mary 
Kornman.  Johnny  Downs  and  "Scooter" 
Lowry  of  "Our  Gang"  fame. 

Among  the  neigbborhood  houses,  the 
Arion  and  Rialto  made  a  nice  showing  with 
"Speedy,"  while  the  Lagoon,  Lyndale,  Lor- 
ing  and  American  were  exhibiting  such  pic- 
ture- as  "The  Crowd,"  "Old  Ironsides," 
"Across  to  Singapore"  and  "The  Girl  from 
Chicago"  with  good  results.  About  the 
only  real  opposition  the  movies  bad  was 
Edith  Taliaferro  in  "The  Garden  of  Eden." 
at  the  Shubert  theatre. 

Atlanta 

COMF.DY  reigned  high  on  Atlanta  bills 
last    week   bringing   some   good  box- 
offices  in  for  the  theatres. 

"Why  Sailors  Go  Wrong,"  a  Fox  opus 
with  Sammy  Cohen  and  Ted  McNamara 
sent  the  Capitol  home  with  a  good  leap. 

Rod  LaRocque  at  the  Howard  in  "Hold 
'Em  Yale,"  plus  special  advertisement  in- 
ducive  to  the  college  contingent,  drew  well 
for  that  house. 

Next  door  Loew's  Grand  enjoyed  a  fair 
week  with  "Becky,"  comedy  romance  with 
Sally  O'Neil. 

At  Keith's  Georgia,  Leatrice  Joy  in  "The 
Blue  Danube"  was  proclaimed  with  high  ac- 
cord. This  picture  drew  much  attention  from 
the  critics. 

The  Rialto  enjoyed  a  fine  week  with  "Chi- 
cago After  Midnight"  synchronized  with 
Vitaphone.  Movietone  newsreel  has  not  yet 
ceased  to  cast  its  marvelous  spell  over  the 
audience. 

"The  Tragedv  of  Youth"  brought  the 
Metropolitan  a  fair  week. 

Three  fast  numbers,  "Ride  'Em  High." 
"Thunder  Riders."  and  "Red  Riders  of 
Canada"  gathered  a  good  box-office  for  the 
Tudor. 


Philadelphia 

WITH  a  week  of  sunshine  and  warmer 
weather,  Philadelphia  first  run  the- 
atres, with  one  or  two  exceptions,  began  to 
feel  the  effects  of  the  arrival  of  summer 
outdoor  amusements. 

There  was  a  noticeable  falling  off  in  the 
usual  line  up  after  the  first  show  at  the 
Stanley,  with  Adolphe  Menjou  in  "A  Night 
of  Mystery,"  and  a  "Jazz  Carnival"  wiih 
Buddy  Page  as  master  of  ceremonies. 

There  were  also  some  vacant  seats  at  the 
Fox  with  "A  Thief  in  the  Dark"  and  an 
elaborate  and  entertainnig  stage  presenta- 
tion, "Syncopation  Gayeties,"  with  Flo 
Ferry  as  mistress  of  ceremonies. 

"Simba,"  a  remarkable  collection  of  mo- 
tion pictures  of  animal  life  in  the  African 
Jungle,  taken  by  Mr.  and  Mrs.  Martin  John- 
son on  their  expedition,  which  is  being 
shown  twice  daily  at  the  Garrick.  is  full  of 
thrills  and  is  the  most  interesting  of  the 
new  films. 

The  Carman,  with  the  Philadelphia  pre- 
miere of  "Matinee  Idol,"  featuring  Ressic 
Love,  and  a  "Comedy  Frolic,"  in  which 
laughter  is  the  keynote,  seemed  to  strike  the 
pouular  fancy  of  uptown  audiences. 

"Across  to  Singapore,"  with  Ramon  No- 
varro,  proved  a  fairly  good  drawing  card 
at  the  Karlton. 

"Street  Angel"  closed  a  very  satisfactory 
engagement  at  the  Fox-Locust,  to  be  suc- 
ceeded by  the  Fox  production,  "Mother  Ma- 
chree,"  featuring  Victor  McLaglen  and 
Bessie  Love. 

"The  Patent  Leather  Kid"  continues  it- 
popular  priced  presentation  at  the  Stanton. 

"Hangman's  House"  held  up  well  in  its 
second  week  at  the  Victoria. 

"Old  San  Francisco,"  with  Dolores  Cos- 
tello  and  Vitaphone  accompaniment,  is  in 
its  final  week  at  the  Aldine. 

The  Palace,  with  Lon  Chaney  in  "The 
Big  City,"  and  the  Capitol,  with  Estelle 
Taylor  in  "The  Whip  Woman,"  had  average 
weeks. 

Boston 

MORE  than  two  weeks  of  rain  with  a  con- 
sequent delay  of  half  a  month  in  straw 
hat  weather  boosted  box  office  receipts  for 
local  theatres  and  continued  to  keep  New 
England  theatres  well  above  last  season's 
gross  business. 

"The  Drag  Net"  was  the  film  at  the  Met- 
ropolitan which  played  to  highly  satisfac- 
tory business.  Jene  Rodemich  and  the  stage 
band  continued  their  popularity. 

Loew's  State  with  "The  Patsy"  did  one 
of  the  best  week's  business  for  late  Spring 
in  years.  Harry  Fox  &  Co.  made  up  the  pre- 
sentation. Loew's  Orphcum  presented  "The 
Enemy"  for  a  better  than  average  business. 

"Sailors  Wives"  was  the  film  at  the  Scol- 
lay  Square  Olympia  and  reports  of  satisfac- 
tory business  for  the  entire  week. 

Keith-Albee  Boston's  showing  of  "Mid- 
night Madness"  proved  one  of  the  best  box 
office  attractions  in  weeks. 

Modern  and  Beacon,  the  twin  theatres, 
played  a  heavy  week's  gross  with  the  double 
features,  "The  Blue  Danube"  and  "Sunset 
Legion." 

Other  theatres  reporting  satisfactory  re- 
ceipts are  the  Capitol,  which  has  recently 
been  acquired  by  Publix.  with  "Dressed  to 
Kill,"  the  University  with  "The  Circus"  and 
"Three  Sinners,"  the  Exeter  with  "The 
Heart  of  a  Follies  Girl"  and  "A  Night  of 
Mystery,"  and  the  Bowdoin  Square  with 
"The  Garden  of  Eden"  and  "The  Smart  Set." 


1966 


M  o  tion    Picture  News 


Cleveland 

A WEEK  of  cool  weather,  a  series  of 
good  pictures,  and  a  holiday  thrown  in 
for  good  measure,  brought  the  average  pic- 
ture business  up  above  normal  for  this  sea- 
son of  the  year. 

"Drums  of  Love,"  beautiful  and  artistic 
production,  done  in  Griffith's  best  style,  was 
given  added  interest  by  a  contest  for  a  new 
ending  to  the  story  with  a  $50  reward  for 
the  best  ending  submitted. 

The  Allen  had  good  business  all  week  and 
very  big  holiday  business  with  "A  Certain 
Young  Man,"  amusing,  sophisticated,  society 
drama,  as  the  feature  attraction. 

"The  Yellow  Lily,"  unusually  interesting 
presentation  of  the  romantic  love  between  a 
royal  lover  and  his  sweetheart  who  is  not 
royal,  appealed  strongly  to  the  public  and 
attracted  full  houses.  A  new  twist  to  an 
old  story  made  "Diamond  Handcuffs"  inter- 
esting to  comfortably  large  audiences  at  the 
State.  "The  Big  Noise"  was  very  well  liked 
at  Keith's  East  105th  Street  theatre,  and 
played  to  a  very  nice  business  for  the  week. 
Good  satire,  very  well  done.  Reade's  Hip- 
podrome reports  average  success  with  "The 
Sporting  Age"  as  the  feature  attraction,  an 
interesting  domestic  drama  made  distinctive 
by  Belle  Bennett's  work. 

The  Park  did  a  whale  of  a  business  last 
week  under  the  new  split-week  policy.  Pic- 
tures both  the  first  half  and  the  last  half 
were  first-run  neighborhood  releases.  "Ra- 
mona"  the  fore  part  and  "The  Crowd"  the 
last  half  both  packed  the  theatre. 

The  Cameo  played  a  second  downtown 
run  of  "Ramona"  with  satisfactory  results. 

Neighborhood  houses  report  that  business 
is  decidedly  poor. 

Kansas  City 

A WEEK  of  rain  failed  to  make  much  dif- 
ference in  the  week's  attendance  at  first 
run  theatres  of  Kansas  City,  the  attendance 
remaining  "just  fair,"  as  it  has  been  for  the 
last  several  weeks. 

At  Loew's  Midland,  Douglas  Fairbanks  in 
"The  Gaucho"  drew  a  fair  attendance,  which 
also  was  the  case  with  George  Bancroft  in 
"The  Drag  Net"  at  the  Newman. 

At  the  Liberty  a  revival  of  Rudolph  Valen- 
tino in  "The  Son  of  the  Sheik"  drew  excep- 
tionally good,  as  did  "A  Thief  in  the  Dark" 
at  the  Pantages. 

"Vamping  Venus"  at  the  Mainstreet  also 
showed  a  slight  increase  in  attendance,  while 
"Powder  My  Back"  at  the  Globe  drew  aver- 
age crowds. 

Nothing  exceptional  in  the  way  of  exploi- 
tation was  employed  by  any  of  the  theatres, 
aside  from  increased  newspaper  advertising 
space  by  Loew's  Midland. 

Buffalo 

ONLY  fair  box  office  receipts  rewarded 
the  theatres  here  last  week  for  some 
pretty  good  entertainment.  The  advent  of 
belated  spring  weather,  which  was  the  sig- 
nal for  the  beginning  of  pleasure  motor  trips, 
and  the  Memorial  Day  holiday  which  gave 
hundreds  of  persons  an  opportunity  to  make 
out-of-town  trips  coupled  with  the  opening 
of  the  beaches  and  summer  resorts  on  Deco- 
ration Day,  all  combined  to  cheat  the  thea- 
tres out  of  the  patronage  warranted  by  the 
calibre  of  programs  they  offered. 

Shea's  Buffalo  had  a  fairly  good  week 
with  an  excellent  stage  presentation,  "Rah! 
Rah!  Rah!",  featuring  the  well-known  370- 
pound  Johnny  Perkins,  and  the  latest  Wal- 
lace Beery-Raymond  Hatton  comedy  on  the 
screen,  "Partners  in  Crime." 

The  usual  Hippodrome  partisans  visited 
this  theatre  to  see  an  excellent  bill,  with 
Adolphe  Menjou  starring  in  the  picture,  "A 
Night  of  Mystery,"  and  a  Keith-Albee  vau- 
deville program  headlined  by  Harry  Kahne. 

The  Great  Lakes  celebrated  its  first  birth- 
day anniversary  with  eight  acts  of  vaudeville 


headlined  by  Paul  Specht  and  his  orchestra, 
and  "We  Americans"  on  the  silver  sheet. 
The  anniversary  program  was  highly  ex- 
ploited, especially  a  huge  birthday  cake  that 
was  placed  in  the  lobby,  and  the  customers 
responded  in  good  numbers.  Loew's  State 
had  "Gold  Chevrons"  on  the  screen,  with 
Private  Clayton  K.  Slack,  Congressional 
medal  hero,  in  person,  as  the  bait,  but  the 
box  office  receipts  were  not  up  to  expecta- 
tions. A  good  vaudeville  bill  also  was 
offered.  Loew's  closed  down  Saturday  until 
fall  when  it  will  be  reopened  under  a  new 
name  and  new  management,  the  local  hold- 
ing company  and  the  Marcus  Loew  Booking 
Agency  having  come  to  the  parting  of  the 
ways. 

The  Lafayette  didn't  fare  as  well  last  week 
with  "The  Lion  and  the  Mouse,"  a  talking 
picture,  as  it  had  the  week  before,  but  then 
the  second  week's  returns  seldom  equal  the 
first  week's  when  a  picture  is  held  over  for 
a  couple  of  weeks.  Five  acts  of  vaudeville 
accompanied  the  program. 

Seattle 

ANOTHER  week  of  mediocre  business 
among  the  first  run  houses,  with  no 
outstanding  films,  except  "Wings,"  which 
opened  a  road  show  engagement  at  the 
Metropolitan  theatre  playing  twice  a  day 
at  $1.65  top  to  average  gross  only.  The 
film  has  been  highly  praised  and  is  doing 
slightly  better  than  the  usual  road  show, 
due  somewhat  to  advertising  to  the  effect 
that  the  film  will  not  appear  in  any  other 
Seattle  theatre  for  a  year. 

"Easy  Come,  Easy  Go"  was  the  screen  at- 
traction at  the  Seattle  theatre  and  it  was 
one  of  the  most  disappointing  films  to  play 
this  big  house  since  its  opening  in  March. 
Boris  Pctroff's  beautiful  Publix  stage  show, 
"Tick  Tock,"  and  a  good  musical  setting  by 
Jules  Buffano's  stage  band  and  Arthur 
Clauson's  grand  orchestra  were  the  high- 
lights of  the  bill,  which  was  a  distinct  fail- 
ure from  the  film  standpoint.  Business  was 
noticeably  below  normal. 

At  the  Fifth  Avenue  theatre,  "The  Little 
Shepherd  of  Kingdom  Come"  was  received 
in  a  half-hearted  manner.  The  star  is  popu- 
lar here,  but  the  story  has  been  overworked 
in  its  theme,  and  it  was  not  considered  much 
of  a  film  by  the  public.  Fanchon-Marco's 
"Dance  Paintings"  on  the  stage  was  highly 
acceptable,  and  the  Klein  Brothers  were  an 
added  factor  in  the  stage  show.  It  was  a 
fair  week  only. 

"Tenderloin"  played  its  third  and  final 
week  at  Hamrick's  Blue  Mouse  theatre  and 
succeeded  in  filling  the  house  nicely  all 
week,  although  the  film  was  not  particularly 
strong.  It  was  far  from  a  second  "Jazz 
Singer"  in  box  office  value,  but  was  a  suc- 
cessful picture  when  the  three-week  total  is 
considered.  A  fairly  strong  week  for  the 
finish. 

"The  Hunchback  of  Notre  Dame"  was 
brought  back  to  "U's"  Columbia  theatre  for 
a  week,  but  it  was  not  much  of  a  success, 

hardly  denting  the  surface  of  the  theatre- 
going  public.    The  week  was  very  slack. 

"Valley  of  the  Giants,"  at  the  United  Ar- 
tists theatre,  was  another  unsuccessful  film 
that  was  noticeably  below  par  from  every 
standpoint.  The  real  hit  of  the  bill  was  the 
Laurel-Hardy  comedy,  "You're  Darn  Toot- 
in'."  Even  this,  though,  couldn't  make  a 
good  show  all  alone,  so  the  box  office  was 
very  weak  as  a  result. 

"Honor  Bound,"  at  Pantages  was  fairly 
well  received,  but  "Alex,  The  Great,"  at  the 
Orpheum,  was  decidedly  unpopular,  and  the 
vaudeville  programs  at  both  houses  were 
just  fair. 

"Once  and  Forever,"  at  the  Embassy,  and 
"Ladies  Only,"  at  the  Winter  Garden,  were 
fair  attractions.  Altogether,  the  week  was 
poor. 


Canada 

A  LL  of  the  leading  theatres  of  Ottawa, 
Ontario,  were  popularly  credited  with 
having  excellent  film  entertainment  during 
the  week  of  May  28,  and,  this  fact,  coupled 
with  timely  rain  showers  almost  every  day, 
made  box-office  returns  highly  satisfactory 
in  practically  every  instance.  A  national 
holiday  on  May  24,  Victoria  Day,  also 
helped  to  swell  attendance  figures.  Radio 
reception  has  been  terrible  as  well,  so  that 
most  families  have  folded  up  their  "hope 
chests"  for  the  summer,  and  are  finding 
recreation  in  shows  or  motoring. 

It  was  generally  agreed  that  "Three  Sin- 
ners," at  B.  F.  Keith's  Theatre,  was  the  best 
of  recent  pictures  in  which  Pola  Negri  has 
starred.  Manager  Franklin  was  told  by  a 
large  number  of  patrons  that  they  liked 
the  film. 

"Across  to  Singapore"  is  a  two-fisted  fea- 
ture. It  is  not  often  that  adult  crowds  ap- 
plaud at  the  Regent  Theatre,  but  there  were 
outbursts  of  applause  all  week  for  this  one. 

"The  Crowd"  is  extraordinary  in  its 
theme  and  treatment.  Here  is  a  picture 
with  real  acting,  human  interest  and  plenty 
of  laughs  and  sobs.  Everybody  said  so 
after  seeing  it  at  the  Imperial.  Big  crowds 
too. 

Billie  Dove  was  literally  as  pretty  as  a 
picture  in  "The  Yellow  Lily"  at  the  Cen- 
tre Theatre.  In  fact,  she  was  most  of  the 
picture  because  the  story  was  similar  to 
many  others  of  its  type.  Patronage  was 
steady  all  during  the  week. 

"Rose-Marie"  took  better  at  the  Rex 
Theatre,  a  neighborhood  house,  than  it  did 
at  the  downtown  Regent  some  weeks  ago — 
probably  because  fewer  people  knew  the 
stage  play.  "Blake  of  Scotland  Yard"  is  a 
serial  that  has  many  followers  here. 

"Stolen  Bride"  was  a  strong  attraction  at 
the  Fern  and  Billie  Dove  was  60  per  cent 
of  the  attraction.  Packed  houses  also  en- 
joyed "Atta  Babv,"  comedy,  and  a  chunk  of 
"Melting  Millions." 

"Smilin'  at  Trouble,"  with  Lefty  Flynn, 
is  the  kind  of  a  picture  they  like  at  the 
Columbia  and  Manager  Nolan  likes  it  too 
for  box-office  reasons. 

St.  Louis 

AVERAGE  business  for  the  season  was 
enjoyed  generally  by  the  first  run  and 
neighborhood  houses  of  St.  Louis  and 
vicinity  during  the  week. 

A  survey  indicated  that  employment  is 
somewhat  on  the  increase  due  to  such  sea- 
sonal activities  as  building  construction, 
road  building,  etc.,  while  in  Southern  Illi- 
nois coal  mining  is  looking  up. 

At  Skouras  Brothers  Ambassador  Thea- 
tre the  screen  attraction  was  Emil  Jannings 
in  "The  Street  of  Sin,"  and  it  did  not  go 
over  so  big  as  some  of  this  star's  former 
offerings.  Perhaps  he  is  being  offered  too 
much  in  exactly  the  same  type  of  picture. 

At  the  Missouri  Theatre  a  new  person- 
ality was  offered  on  the  stage  in  the  person 
of  Frank  Fay,  and  for  that  reason  there 
was  somewhat  of  an  increase  in  the  attend- 
ance among  the  younger  element  of  the 
community.  The  screen  offering  was  Billie 
Dove  in  "The  Yellow  Lily."  Local  critics 
had  some  good  things  to  say  about  it. 

At  the  St.  Louis  Theatre,  Jacqueline 
Logan  in  "Broadway  Daddies"  was  on  the 
screen.  Miss  Frankie  Heath  was  the  vaude- 
ville headliner.  Business  was  up  to  stand- 
ard. 

Loew's  State  offered  on  its  screen  Gilda 
Gray  in  "The  Devil  Dancer"  and  the  fair 
star  was  there  in  person  to  help  draw  them 
into  the  cash  seats.  Judging  from  the  at- 
tendance at  the  various  performances  she 
knows  this  art  to  the  'nth  degree. 

Grand  Central's  Vitaphone  offering  was 
"Glorious  Betsy"  while  Al  Jolson  headed 
the  Vitaphone  short  subjects  bill. 


June  9 


J  9  28 


1067 


!\ew  Orleans 

DOWNTOWN  first  run  theatre  business 
showed  much  improvement  in  New  Or- 
leans during  the  past  week  as  compared  with 
previous  weeks.  Excellent  summer  weather 
prevailed  and  crowds  flocked  to  the  houses, 
all  of  which  arc  equipped  with  elaborate 
cooling  plants. 

At  Loew's  State  Theatre,  where  the  best 
business  of  the  week  was  noted,  George 
Bancroft  was  featured  in  "The  Drag  Net," 
one  of  the  best  films  to  play  this  house  in 
months.  Coupled  with  five  acts  of  vaudeville 
Loew's  State  business  spurted,  but  it  was  the 
screen  feature  that  brought  them. 

Theatregoers  who  saw  "The  Street  of  Sin," 
featuring  Kmil  Jannings,  at  the  new  Sacnger 
Theatre,  went  away  well  pleased.  The  pub- 
lix  stage  show  was  better  than  usual  but 
credit  for  whatever  business  this  house  did 
goes  to  the  film. 

"The  Escape"  with  Virginia  Valli.  was 
the  Orpheum  attraction,  and  proved  a  highly 
entertaining  photoplay.  Five  high  class  acts 
were  on  the  bill  also  and  this  aided  in  bring- 
ing patrons  to  the  University  Place  house. 

At  the  Strand  Theatre  "Diamond  Hand- 
cuffs," with  an  all  star  cast,  was  the  offer- 
ing but  the  picture  didn't  fare  so  well.  The 
(if  he  showed  "Husbands  for  Rent"  and  was 
well  liked.  Business  was  good.  The  Trianon 
presented  "Across  the  Pacific,"  with  Monte 
Blue,  and  despite  the  fact  that  the  film  had 
its  premiere  locally  at  the  Liberty,  drew  well. 

Neighborhood  houses  also  report  an  in- 
crease in  attendance. 

The  signing  of  the  Mississippi  flood  con- 
trol bill  by  President  Coolidge  seems  to  have 
added  new  life  to  the  city.  For  more  than 
two  months  previous  to  the  signing  of  the 
bill  a  spell  of  depression  prevailed  here  and 
theatre  business  suffered  heavily.  Managers 
look  forward  to  a  steadily  growing  business 
from  now  on. 

Albany 

DECORATION  Day  saved  the  situation 
in  Albany  and  Troy  last  week,  and  in- 
stead of  the  week  being  one  of  small  profits, 
the  crowds  flocking  to  the  motion  picture 
theatres  on  Decoration  Day,  due  to  weather 
conditions,  brought  the  week  to  the  right 
side  of  the  ledger. 

The  Leland  and  Clinton  Square  theatres 
in  Albany  reported  the  biggest  business 
done  on  Decoration  Day  of  any  Decoration 
Day  in  the  history  of  the  two  houses.  The 
remainder  of  the  week  was  characterized  by 
only  fair  business  at  practically  every  the- 
atre in  the  two  cities  of  Albany  and  Troy. 
Had  Decoration  Day  been  pleasant,  last 
week  would  have  been  one  which  would 
have  cost  more  than  one  house  a  handsome 
penny. 

The  Leland  used  "Paid  to  Love"  through- 
out the  week,  but  the  second  show  of  the 
evening  was  the  only  one  to  pack  the  the- 
atre. In  connection  with  the  feature,  the 
Leland  also  used  local  pictures  showing  the 
opening  of  Albany's  airport. 

The  Mark  Strand  played  to  just  fair  busi- 
ness throughout  the  week  with  "The  Street 
of  Sin,"  coupled  with  Vitaphone  presenta- 
tions. The  business  on  Decoration  Day, 
however,  was  of  smashing  proportions  and 
served  to  bring  up  the  week's  average  in 
splendid  shape.  The  Clinton  Square  the- 
atre, using  first  run  double  features,  includ- 
ing "The  Play  Girl"  and  "Hello,  Cheyenne" 
reported  business  as  being  good  throughout 
the  week,  but  admitting  that  Decoration 
Day  was  the  saving  feature. 

At  the  Mark  Ritz,  in  Albany,  "Fools  for 
Luck"  ran  consistently  fair.  llannanus- 
Rleecker  Hall,  using  vaudeville  as  well  as 
a  perfect  girl  contest,  together  with  pic- 
tures, reported  business  as  a  little  above  fair. 
Proctor's  Grand,  in  Albany,  captured  the 
crowds  the  first  three  days  of  the  week 
with  Peaches  Browning,  cutting  heavily  into 
the  motion  picture  theatres. 


'Film  salesmen  covering  northern  New 
York,  returning  to  headquarters  on  Satur- 
day, reported  that  exhibitors  generally  in 
the  smaller  cities  and  villages  are  complain- 
ing over  business. 

In  Troy,  the  Lincoln  split  the  week  with 
"The  Devil  Dancer"  going  over  heavy  the 
fore  part  of  the  week.  "The  Legion  of  the 
Condemned"  did  only  fair  in  a  split  week  at 
owing  to  conditions  generally  Proctor's 
the  last  three  days,  showed  some  improve- 
ment. 

Business  is  not  good,  however,  in  Troy, 
owing  to  conditions  generally.  "Proctor's 
used  "Wickedness  Preferred,"  along  with  its 
regular  program  of  vaudeville. 

Cincinnati 

CINCINNATI  houses  have  been  getting 
bad  breaks  for  the  last  several  weeks, 
and  the  past  seven  days  did  not  add  any- 
thing to  the  intake  that  would  give  ex- 
hibitors much  cause  for  hilarity. 

The  Capitol,  with  Gloria  Swanson  in 
"Sadie  Thompson,"  aided  and  abetted  by 
Vitaphone  and  Movietone,  had  the  best 
business  of  any  of  the  houses,  although  it 
was  not  necessary  to  call  out  the  traffic 
squad  to  keep  the  crowds  back.  The  pic- 
ture is  being  held  over  for  a  second  week, 
with  the  hope  that  the  first  week's  record 
may  be  duplicated. 

"Rose-Marie"  at  the  Lyric  did  only  a  fair 
business,  due,  probably,  to  the  fact  that  the 
piece  has  been  in  Cincinnati  several  times 
in  musical  form,  and  the  customers  were 
probably  fed  up  on  il. 

Bebe  Daniels  in  the  "Fifty-Fifty  Girl"  at 
the  Albee,  where  presentation  acts  also  hold 
sway,  got  off  to  a  bad  start,  and  that's  how 
business  remained  for  the  balance  of  the 
engagement. 

The  Keith  Theatre,  with  "Sharpshooters," 
managed  to  pull  an  average  attendance,  but 
nothing  at  all  to  brag  about. 

Fred  Thomson  in  "The  Sunset  Legion" 
at  the  Strand  failed  to  click,  and  the  same 
can  also  be  said  of  "Coney  Island,"  first  half 
at  the  Family,  and  "The  Sporting  Age"  last 
half.  The  two  halves  at  this  house  didn't 
make  anything  like  a  decent  whole. 

The  Palace,  vaudeville  and  pictures,  did 
not  pile  up  a  record  gross  by  any  means. 
This  house  seems  to  be  suffering  from  op- 
position of  the  Albee,  which  is  in  the  same 
chain. 

No  particular  reason  can  be  assigned  for 
the  slump,  which  was  also  experienced  by 
the  amusement  parks,  although  they  had  un- 
favorable weather  against  them. 

Indianapolis 

BUSINESS  was  only  fair  in  Indianapolis 
movies  last  week.  Managers  reported 
a  noticeable  loss  of  business  as  result  of 
the  daylight  saving  time  adopted  by  most 
theatres  a  week  ago.  The  extra  hour  was 
taken  advantage  of  by  many  folks  who 
sought  other  sources  of  entertainment. 
Thousands  here  Wednesday  for  the  Memo- 
rial Day  50  mile  auto  race  failed  to  help 
business. 

Emil  Jannings  in  "The  Street  of  Sin"  did 
fair  business  at  the  Indiana,  leading  down- 
town houses  for  the  week. 

Dolores  Del  Rio  in  "Ramona"  at  Loew's 
Palace  did  moderately  well,  business  being 
pepped  up  by  a  "Ramona  chorus  contest." 

Business  at  the  Circle  picked  up  some  be- 
cause of  local  interest  in  Dick  Powell,  new 
master  of  ceremonies,  succeeding  Eddie 
Pardo.  I'ardo  spent  six  weeks  as  director 
of  the  stage  band  but  failed  to  obtain  satis- 
factory business  results. 

William  Haines  in  "The  Smart  Set"  did 
satisfactory  business  at  the  New  'Fountain 
Square.  The  new  neighborhood  house  seems 
to  have  "taught  on"  neighborhood  business. 

Neighborhood  houses  have  had  light  after- 
noon business  with  better  results  at  eve- 
ning performances. 


Baltimore 

DECORATION  DAY  coming  in  the 
middle  of  the  week  beginning  Monday, 
May  28,  helped  business  at  the  first  run 
theatres  here  considerably. 

The  best  business  of  the  week  was  proba- 
bly done  at  the  Keith-Albee  New  Garden 
Theatre,  where  "We  Americans,"  Marring 
George  Sidney,  was  presented  on  the  same 
bill  with  six  acts  of  Keith-Albee  high  class 
vaudeville,  the  headliner  being  Mr.  Sidney 
in  person. 

Through  the  week  the  attendance  was 
particularly  strong  and  it  was  regarded  as 
one  of  the  best  weeks  the  New  Garden  has 
had  since  it  reopened  last  December. 

At  Loew's  Valencia,  "The  Legion  of  the 
Condemned,"  featuring  Gary  Cooper  and 
Fay  Wray,  went  over  better  during  its  sec- 
ond week  there  than  it  did  during  the  first. 
This  is  attributed  to  the  fact  that  practically 
all  who  saw  the  production  liked  it  and 
went  away  pleased,  thus  bringing  many 
others  into  the  house.  A  great  many  con- 
sidered this  air  picture  greater  than 
"Wings." 

At  the  Little  Theatre,  operated  by  the 
Motion  Picture  Guild,  "Czar  Ivan,  the  Ter- 
rible," made  by  Sovkino  of  Russia,  proved 
an  excellent  patron  puller,  and  business 
there  was  excellent  every  day.  This  picture 
was  helped  by  advertisements  in  all  foreign 
publications  in  Pialtimore. 

During  the  second  week  of  its  engage- 
ment at  Warners'  Metropolitan  "Glorious 
Betsy,"  starring  Dolores  Costello  and  Con- 
rad Nagel.  with  Vitaphone  dialogue  and 
music  and  other  Vitaphone  attractions  did 
so  well  that  it  was  held  for  a  '.bird  week. 

Good  houses  were  the  rule  throughout 
the  week  at  the  Stanley,  where  "The  Yellow 
Lily,"  starring  Billie  Dove,  was  the  feature 
film  attraction,  on  the  same  bill  with  a  stage 
presentation  act  Venetian  Nights  with  Sam- 
my Kaufman  and  his  stage  band,  and  other 
vaudeville  headliners. 

"The  Dragnet,"  co-starring  George  Ban- 
croft and  Evelyn  Brent,  proved  a  good  at- 
traction throughout  the  entire  week  on  the 
bill  at  Loew's  Century,  with  Bowery  Follies 
featuring  Ted  Claire  and  his  orchestra  and 
other  vaudevillians. 

Keith's  Hippodrome  had  a  fairly  good 
week  with  "The  Desert  Bride,"  -tarring 
Betty  Compson  and  live  acts  of  Keith-Albee 
family  time  vaudeville  on  the  same  bill. 

But  business  only  went  along  fairly  well 
at  the  New  Theatre  with  "Why  Sailors  Go 
Wrong,"  co-starring  Sammy  Cohen  and  Ted 
McNamara. 

Tampa 

THE  unusual  slump  in  the  show  business 
last  week  was  attributed  to  the  Demo- 
cratic primaries.  Meetings  nightly  and  pic- 
nics daily  pulled  good  crowds,  while  the 
theatres,  with  excellent  programs  that  should 
pull,  found  the  going  tough. 

There  is  one  exception,  however,  and  that 
one  is  the  Victory,  which  held  up  great,  with 
"Glorious  Betsy"  and  the  Vitaphone  and 
Movietone,  closing  a  run  of  ten  straight  days 
to  excellent  business. 

The  Tampa  had  a  good  show  the  first 
half  with  "The  Big  Killing"  featured.  Or- 
dinarily this  Beery  and  Hatton  team  would 
have  made  a  killing,  but  the  show  went  over 
to  just  ordinary  returns.  The  last  half  wasn't 
any  better  with  "Diamond  Handcuffs"  fea- 
tured. 

The  Strand  had  three  excellent  programs. 
"Something  Always  Happens"  was  great. 
"The  Heart  of  a  Follies  Girl"  and  "Wall 
Flowers"  both  good,  but  business  just  so-so. 

The  same  may  be  said  for  the  Franklin 
which  brought  back  "The  Hunchback  of 
Notre  Dame"  and  "Burning  Daylight"  for 
-ei-"iul  showings,  and  "After  The  Storm" 
and  "Drifting  Sands"  for  first  runs. 


1968 


Motion    Picture  Neivs 


DalUis 

Tl  I  K  Dallas  theatres  checked  off  an  aver- 
age week's  business  the  past  seven  days 
with  no  big  grosses,  but  attendance  was 
consistent  and  no  red  ink  was  necessary. 
Since  the  advent  of  hot  weather  the  early 
shows  are  off  but  the  later  performances  are 
heavier  giving  practically  the  same  averages. 

"Across  to  Singapore,"  with  Ramon  No- 
varro  and  Joan  Crawford  brought  the  Melba 
a  nice  attendance  and  the  weekly  report  was 
a  little  above  the  average.  The  Melba  is 
gradually  settling  on  a  firm  basis  and  busi- 
ness is  less  erratic  which  shows  that  a  pa- 
tronage is  being  acquired. 

At  the  Majestic,  "Dressed  to  Kill,"  with 
Edmund  Lowe  and  Mary  Crawford  and  a 
gocd  Interstate  vaudeville  bill  secured  the 
largest  business  of  any  of  the  first  run 
houses  although  business  was  not  big.  A 
great  deal  of  good  publicity  was  expended 
on  the  bill  as  it  was  appreciation  week. 

Business  at  the  Palace  where  "The  Street 
of  Sin"  with  Emil  Jannings  was  being  shown, 
fell  below  the  usual  Palace  business,  and 
failed  to  bring  forth  favorable  comment. 
The  Publix  presentation  failed  to  help  out. 

"The  Blue  Danube"  starring  Leatrice  Joy, 
brought  good  receipts  for  the  week  to  the 
Old  Mill,  and  continued  to  hold  up  the  good 
business  secured  last  week. 

At  the  Capitol  "Love  Me  and  the  World 
Is  Mine"  with  Norman  Kerry  and  Mary 
Philbin  brought  a  little  below  the  average 
Capitol  attendance,  but  was  well  liked. 

At  the  Arcadia  "Serenade"  with  Adolphe 
Menjou,  and  Harold  Lloyd  in  "Speedy" 
brought  forth  large  crowds  for  the  entire 
week,  which  is  not  out  of  the  ordinary  for 
this  theatre. 

Baltimore 

(Previous  Week) 

WHAT  might  he  called  fairly  good  busi- 
ness was  enjoyed  by  the  first-run  the- 
atres here  during  the  week  beginning  Mon- 
day, May  21.  But  the  best  business  for  the 
week  was  done  at  Warners'  Metropolitan 
where  "Glorious  Betsy,"  starring  Dolores 
Costello,  with  Vitaphone  accompaniment  and 
dialogue  and  other  Vitaphone  acts  on  the 
same  bill,  did  a  whale  of  a  business  and 
turned  them  away  throughout  the  week. 

Pictures  with  Vitaphone  dialogue,  sing- 
ing, accompaniment  and  sounds,  have  taken 
a  strong  hold  on  the  people  here  which  has 
been  proved  also  by  the  success  of  the  two 
previous  Vitaphone  features  "Tenderloin" 
and  "The  Jazz  Singer." 

"Across  to  Singapore,"  with  Ramon  No- 
varro,  Joan  Crawford,  and  Ernest  Torrence, 
proved  a  very  good  pulling  attraction  at 
Loew's  Century  with  the  Kat  Kabaret  on 
the  same  bill  with  Ted  Claire,  his  orchestra 
and  other  vaudeville  headliners. 

The  Keith-Albee  New  Garden  theatre, 
where  seven  acts  of  high  class  Keith-Albee 
vaudeville  were  presented  with  a  feature  pic- 
ture, "Beyond  London's  Lights"  started  out 
with  fair  patronage  and  gradually  rose  to 
very  good  for  the  last  three  days  of  the 
week. 

"The  Legion  of  the  Condemned"  featuring 
Gary  Cooper  and  Fay  Wray,  proved  a  sur- 
prise, for  everybody  who  saw  it  seemed  to 
like  it  immensely,  and  had  only  praise  for 
this  picture  which  is  a  follower  of  Wings. 
A  good  business  was  done  throughout  the 
week  and  in  some  instances  people  called 
it  better  than  Wings. 

The  reissued  version  of  "Peter  Ibbetson," 
co-featuring  Wallace  Reid  and  Elsie  Fergu- 
son which  was  released  in  1921  as  "Forever," 
did  a  good  business  at  the  Little  Theatre, 
operated  by  the  Motion  Picture  Guild,  where 
it  was  shown  for  a  week,  and  patronage 
held  up  very  well  during  that  time. 

"A  Woman  Against  the  World,"  featuring 
Harrison  Ford  and  Georgia  Hale,  was  the 
film  attraction  at  the  Hippodrome  with  five 
acts  of  Keith-Albee  family  time  vaudeville 


"ii  the  same  bill.  Business  held  up  there 
good  through  the  week,  and  was  very  good 
on  Saturday. 

The  Stanley  theatre  did  not  go  over  so 
well  with  "The  Gorilla,"  people  in  many 
instances  remembering  the  thrills  of  the 
stage  play  which  the  motion  picture  version 
does  not  possess.  Jazz  Carnival,  a  stage 
presentation  act,  was  offered  on  the  same 
lull  with  Sammy  Kaufman  and  his  orches- 
tra and  other  vaudeville  headliners. 

The  Gainsborough  British  production  of 
"The  Rat"  with  Ivor  Novello  and  Mae 
Marsh  was  offered  at  the  New  Theatre  and 
did  a  fair  business  which  might  be  consid- 
ered better  than  business  which  has  been 
done  lately  at  that  playhouse.  Alphonse 
Berg's  Parisian  revue  and  Maury  Leaf  were 
offered  in  a  stage  presentation  act. 

Milwaukee 

THH  Memorial  Day  holiday  in  the  middle 
of  the  week  helped  down  town  theatres 
to  boost  receipts  for  the  week  and  suc- 
ceeded in  bringing  business  quite  a  bit  above 
average.  Business  was  very  brisk  for  the 
week-end  and  on  the  extra  holiday  in  spite 
of  the  beautiful  mild  weather. 

"Ramona"  at  the  Garden  packed  the  house 
and  is  being  held  over  for  a  second  week. 
"Harold  Teen"  brought  in  very  gratifying 
business  to  the  Wisconsin.  The  Merrill  fea- 
turing "Circus  Rookies"  was  fairly  well  at- 
tended. "Thanks  for  the  Buggy  Ride"  at  the 
Alhambra  succeeded  in  keeping  the  house 
very  well  filled.  "Three  Sinners"  played  to 
capacity  houses  at  the  Strand. 

Neighborhood  theatres  found  business 
rather  slack  throughout  the  week.  Business 
was  far  more  active  in  the  down  town  the- 
atres than  it  was  on  the  outskirts.  "The 
Whip  Woman"  was  featured  at  the  five  Mid- 
wesco  pre-release  houses  and  at  all  business 
was  just  fair.  "Blonde  for  a  Night"  was 
well  attended  at  the  Venetian.  "Old  Iron- 
Sides"  made  a  fair  bid  for  popularity  at  the 
Egyptian. 

Chicago 

GOOD  business  on  the  Memorial  Day 
holiday  helped  boost  the  box  office 
gross  for  the  past  week  in  Chicago  theatres, 
where  mid-week  attendance  has  been  far 
from  satisfactory  for  some  time  past,  par- 
ticularly in  the  neighborhood  houses. 

Three  long  run  theatres  in  the  loop  are 
changing  programs  this  week  end  after  do- 
in^  fair  to  excellent  business  with  their 
present  offerings  for  some  weeks. 

"Sadie  Thompson,"  which  has  proved  a 
strong  drawing  card  at  the  United  Artists, 
makes  way  for  the  latest  Del  Rio  feature, 
"Ramona." 

"The  Street  of  Sin,"  ends  its  good  run  at 
McVickers,  where  "The  Good  Bye  Kiss" 
opens  Sunday,  and  "Laugh,  Clown,  Laugh" 
yields  the  screen  to  "The  Drag  Net,"  a  de- 
tective-thriller, at  the  Roosevelt. 

The  Chicago  program  including  "The  Yel- 
low Lily"  as  its  screen  feature,  Lou  Holz  in 
person  in  a  stage  production  Araby,  and 
Spitalny's  patriotic  musical  feature,  brought 
in  good  business. 

"Harold  Teen,"  was  the  feature  at  the 
Oriental  with  Mark  Fisher  and  his  stage 
band  in  Here  Comes  the  Bride,  attendance 
being  satisfactory. 

"Sorrell  and  Son"  was  the  screen  attrac- 
tion at  both  the  Tivoli  and  Uptown  Thea- 
tres. Bennie  Krueger  and  his  band,  Ross 
Cropper  in  person,  and  other  stage  special- 
ties made  up  a  particularly  strong  stage  bill 
at  the  Uptown,  where  business  was  good. 
The  Tivoli  also  had  a  satisfactory  week. 

Another  feature  being  shown  simultane- 
ously at  two  big  houses  was  "Don't  Marry," 
which  was  the  screen  attraction  at  the 
Granada  and  Marbro.  Big  programs,  in- 
cluding Movietone  and  Vitaphone,  were  of- 
fered at  both  theatres  and  attendance  was 
good. 


San  Francisco 

BECAUSE  of  abnormal  weather  condi- 
tions, business  generally  in  the  motion 
picture  theatres  was  not  as  good  as  it  should 
have  been.  It  has  been  discovered  that 
when  a  heavy  wind  blows,  and  the  sky  is 
cloudy,  that  people  desire  to  stay  at  home 
and  not  visit  either  first  run,  down-town,  or 
residential  theatres.  Although  the  resi- 
dential theatres  do  better  business  in  pro- 
portion than  others,  as  the  people  visit 
those  close  to  their  homes. 

Loew's  Warfield  theatre  did  the  biggest 
business  of  the  week  of  any  theatre  with 
the  picture,  "Steamboat  Bill,  Jr.,,  which  was 
shown  together  with  "The  Diving  Venus," 
a  Fanchon  &  Marco  idea,  and  the  orchestra 
stunts. 

The  Granada  theatre  did  fairly  well  with 
"The  Drag  Net,"  on  its  screen,  and  "Fast 
Mail,"  a  Publix  Revue  stunt. 

"The  Circus,"  held  over  another  week  at 
the  St.  Francis  theatre,  did  not  draw  well, 
and  the  picture  was  not  popular. 

Poor  box  office  receipts  were  reported  at 
the  California  theatre  even  though  the  bill 
was  long.  The  picture  shown  was  "Hell- 
ship  Bronson,"  considered  a  good  one. 

"Sailors'  Wives,"  together  with  vaudeville 
acts,  at  the  Golden  Gate  theatre,  did  well, 
and  the  Union  Square  theatre  reported  good 
business  with  "Fangs  of  the  Wild,"  "Tie 
That  Bull"  and  "The  Haunted  Ship." 

"Tenderloin,"  shown  for  a  third  time  at 
the  Embassy  theatre,  did  fairly  well,  but 

not  nearly  what  was  contemplated. 

Among  the  residential  and  second  run  the- 
atres none  reported  better  business  than  the 
Coliseum,  which  was  filled  when  "Feel  My 
Pulse"  and  a  popular  act  were  shown,  and 
the  picture,  "Chicago,"  together  with  good 
music,   crowded    the  Alexandria. 


Harrisburg,  Pa. 

BY  all  odds  the  best  patronized  picture  of 
the  week  in  Harrisburg  was  "The  Patent 
Leather  Kid,"  starring  Richard  Barthelmess, 
at  the  Colonial.  Manager  Lee  Levy,  of  the 
theatre,  had  advertised  it  well  in  advance  as 
"a  $2.20  per  seat  road  show  at  usual  prices." 
The  theatre  was  crowded  the  first  day  and 
the  film  took  hold  immediately  with  the 
Harrisburg  fans,  with  the  result  that  each 
night  witnessed  standing  room. 

Some  other  first  run  attractions  did  con- 
spicuously less  business.  Wallace  Beery 
and  Raymond  Hatton,  in  "The  Big  Killing," 
did  only  fairly  well  at  the  Victoria,  while  at 
Loew's  Regent,  where  the  feature  film  was 
Norma  Shearer  m  "The  Actress,"  there 
were  some  nights  when  many  seats  were 
empty. 

On  the  other  hand,  the  State  had  a  suc- 
cessful week,  the  film  attraction  for  the  first 
half  of  which  was  "If  I  Were  Single,"  with 
May  McAvoy  and  Conrad  Nagel.  The 
vaudeville  side  of  the  State's  program  head- 
lined Franklyn  Farnum,  screen  and  stage 
star. 

On  Tuesday  the  Russell  theatre  offered 
a  double  feature  bill,  consisting  of  Karl 
Dane  and  George  K.  Arthur  in  "Rookies," 
and  Gilda  Gray  in  "The  Devil  Dancer." 
This  proved  to  be  a  paying  combination. 

Generally  speaking,  there  was  a  falling 
off  of  movie  patronage,  which  was  con- 
sidered seasonable,  however,  due  to  the 
opening  of  many  outdoor  amusements  start- 
ing with  Memorial  Day,  May  30.  The 
Ringling  Brothers  and  Barnum  and  Bailey 
circus  showed  in  Harrisburg  May  29.  This 
probably  helped  rather  than  hurt  the  movies, 
however,  as  it  attracted  lots  of  out-of-town 
people  who  patronized  both  the  pictures  and 
the  circus. 


June    9 ,    19  2  8 


1%9 


Opinions  on  Pictures 


The  Drag  Net 

Interesting  Melodrama  Here 
(Reviewed  by  Laurence  Reid) 

EVER  since  "  Inderworld  "  created  such 
a  stir  in  producers  and  exhibitors' 
circles  (to  say  nothing  of  the  public)  more 
than  one  company  lias  tried  to  duplicate  it. 
The  results  have  been  fairly  successful, 
though  the  original  still  stands  in  a  class 
by  itself.  However,  the  sponsors  needn't 
be  ashamed  of  the  new  release.  It  was  di- 
rected by  von  Sternberg,  the  same  man 
who  had  charge  of  "Underworld,"  and  so, 
of  course,  he  knew  what  he  was  shooting 
at.  Incidentally,  he  has  turned  out  a  film 
which  packs  away  the  customary  number 
of  thrills. 

The  plot  goes  righl  down  to  the  under- 
world for  its  action  and  unfolds  some  tense 
situations.  Moreover  it  has  George  Ban- 
croft and  Evelyn  Brent  portraying  char- 
acters not  a  great  deal  unlike  their  roles 
in  "Underworld."  The  story  gets  real 
"intrikut,"  what  with  its  theme  projecting 
three  murders.  The  central  figure  is  a  de- 
tective chief  who  is  framed  for  murder 
when  he  attempts  to  round  up  a  gang  of 
crooks.  Be  it  said  for  the  ••hull" — he  gets 
his  men.  The  piece  is  atmospheric  and  is 
acted  with  sufficient  intensity  to  keep  one's 
pulse  active.    It  will  satisfy. 

Drawing  Power:  Suitable  for  any  type 
of  house.  Exploitation  Angles:  Feature 
cast  and  bill  as  companion  picture  to 
"Underworld." 

THEME :  Melodrama  of  underworld  with 
gang  trying  to  frame  detective. 

Produced  and  distributed  by  Famous 
Players.  Length,  six  reels.  Released,  June, 
PL'S.  Cast:  George  Bancroft,  William 
Powell,  Fred  Kohler,  Evelyn  Brent.  Fran- 
cis MacDonald,  Leslie  Kenton.  Director, 
Josef  von  Sternberg. 


Fazil 

Super  Romanee-C.olorful  and 
Interesting 
(Reviewed  by  Laurence  Reid) 

O.TEAMING  passion  on  the  white  hot 
k^  sands — that's  "Fazil,"  which  projects 
Charles  Farrell  in  the  regalia  of  a  sheik 
and  thrusts  him  into  a  torrid  romance. 
And  the  way  he  conducts  himself  indicates 
that  he's  qualified  to  show  a  few  of  the 
boys  how  passion  should  !>■•  registered.  He 
takes  the  hurdle  from  sweet  sentiment  in 
a  Paris  garret  ("Seventh  Heaven" — you 
know)  to  burning  ardor  on  the  desert — 
and  takes  it  with  ease  and  surety. 

This  "Fazil"  is  a  version  of 'the  East 
versus  West  theme  with  Farrell  playing 
an  Arab  chieftain  who  marries  a  sprightly 
Parisienne.  Once  she  gets  a  taste  of  the 
monotony  of  the  desert,  life  begins  to  pal] 
on  her.  So  she  rebels,  and  in  doing  so 
precipitates  a  quarrel.  The  Arab  leaves 
her  to  return  to  his  dear  desert  where  he 
establishes  a  harem.  Eventually  such  a 
state  of  affairs  makes  her  jealous,  with  the 
result  that  she  comes  back  to  him  and 
compels  the  dusky  maids  to  exit.    In  the 


end  he  is  shot  by  her  rescuers,  but  before 
he  dies  he  poisons  his  wife.  And  they  pass 
out  together. 

This  is  the  plot,  which  is  simple  enough, 
but  which  holds  the  attention  through  the 
colorful  incident,  the  red-hot  love-making 
and  the  atmospheric!  backgrounds.  It  is  a 
highly  seasoned  romance  and  capitally 
acted  by  Farrell  and  Greta  Nissen. 

Drawing  Power:  Farrell  has  a  following. 
Suitable  for  every  type  of  house.  Women 
should  love  it.  Exploitation  Angles:  Play 
up  Farrell  and  Nissen.  Billed  as  red-hot 
romance  of  desert  sands,  it  should  turn 
'em  away. 

THEME:  Romantic  drama  of  Arab  mar- 
ried to  Parisienne. 

Produced  and  distributed  by  Fox. 
Length,  eight  reels.  Released,  June,  1928. 
Cast:  Charles  Farrell,  Greta  Nissen,  .Mae 
Busch,  Tyler  Brooke,  Eddie  Sturgis,  Jose- 
phine Borio,  John  Boles,  John  T.  Murray. 
Director,  Howard  Hawks. 


Don't  Marry 

A  Trifling  Tidbit — Just  So-So 
(Reviewed  1»>  Laurence  Reid) 

A SLIGHT  tidbit  of  romance  comes 
right  out  into  the  open  here  and 
makes  its  bow,  and  all  things  considered 
it  will  probably  entertain  the  young  folks 
during  moments  of  its  brief  hour.  There's 
nothing  to  it,  and  most  of  the  interest  is 
centered  around  Lois  Moran  in  a  bathing 
>tiit  —and  some  fairly  bright  captions.  It 
could  be  condensed  into  three  reels  and  not 
miss  a  thing.  The  plot  is  extremely  slender 
and  gives  itself  away  as  early  as  the 
second  reel.  Thus  to  keep  it  going  the  di- 
rector resorts  to  padding  it  full  of  repeti- 
tious incident. 

The  story  expands  around  the  effort  of 
a  very  modern  flapper  to  convince  a  youth 
with  mid-Victorian  ideas  that  the  old- 
fashioned  girl  is  hopeless  these  days.  He 
had  frowned  on  Miss  Flapper  when  she 
blows  volumes  of  cigarette  smoke  in  his 
face.  So  she  masquerades  as  her  antique 
"sister" — one  given  to  playing  the  harp 
and  dressing  a  la  early  nineties.  After  she 
makes  a  fool  of  him  by  parading  around 
in  such  finery  and  talking  an  equally  old- 
fashioned  language,  he  is  willing  to  accept 
the  flapper.  And  that's  all  there  is  to  it. 
Mi-s  Moran  makes  a  pleasing  picture  and 
acts  her  pari  with  good  shading.  But  the 
film  is  mostly  a  walking  effort — the  char- 
acters walking  on  and  off  the  sets  and 
scenery.  It's  just  a  movie,  and  not  a  very 
good  one. 

Drawing  Power:  Title  has  some  appeal. 
Suitable  for  program  hous  S.  Exploitation 
Angles:  Play  up  Lois  Moran  and  feature 
her  in  bathing  attire.  Flay  up  Neil  Ham- 
ilton. Bill  as  romance  of  youth  and  sum- 
mertime. 

THEME:  Romance  of  flapper  who  con- 
vinces youth  that  old-fashioned  ideas  of 
dress  and  deportment  aren't  so  hot. 

Produced  and  distributed  by  Fox- 
Length,  >ix  reels.    Released,  May,  1928. 


The  Strange  Case  of  Cap- 
tain Ramper 

Good  Idea,  Hut  Botchy  Pictun — Vol 
For  the  Box  Office 

(He\\vwvi\  by  Laurence  Reid ) 

A  GERMAN  importation  bobs  up  in  this 
one,  and  it  can't  be  handed  much.  A 
good  idea  is  lost  in  the  slip-shod  method 
of  producing  it,  and  it  sloughs  off  into  a 
lot  of  mawkish  sentimentality.  Moreover, 
its  central  character  is  not  sympathetic 
enough  as  portrayed  by  Paul  Wegener,  the 
Teuton    who   some   may   remember   in  the 

title  role  of  "The  Golem." 

The  picture  has  been  extensively  bally- 
hooed,  but  it  doesn't  live  up  to  its  notices. 
Its  idea  is  fantastic  and  had  it  been  treated 
with  more  imagination  it  might  have 
proved  a  sensation.  But  it  misses  fire  and 
has  very  little  to  recommend  it. 

Wegener  plays  an  ape  man,  one  who  re- 
verts to  type  when  his  plane  is  wrecked 
in  the  Arctic.  His  mechanic  (the  weaker 
of  the  two)  succumbs,  and  Hamper,  left 
to  eke  out  an  existence,  loses  his  power  of 
speech  and  his  mind  ceases  to  function  be- 
yond the  instinctive  processes.  He  also 
grows  a  thick  coat  of  fur.  Several  years 
later  whaling  men  rescue  him  and  sell  him 
to  a  side-show.  Eventually  lie  recovers  his 
erstwhile  talents,  but  is  so  disgusted  at  the 
human  picture  that  he  gladly  returns  to 
the  Arctic. 

Such  a  character  as  portrayed  here  wins 
little  sympathy,  not  even  when  the  side- 
showman's  sister  brings  him  to  an  awaken- 
ing of  himself. 

Drawing  Power:  Has  none  at  all  exc  pt 
what  you  give  it  as  something  off  beaten 
path.  Suitable  for  houses  which  have  ex- 
tensive program.  Exploitation  Angles: 
Play  up  theme  and  star.  Send  question 
teasers  asking  if  it  is  possible  for  a  human 
to  revert  to  lowest  type  of  animal  life. 

Length,  seven  reel-.  Released,  .lime. 
HVJS. 


"Sailor  Boy" 
(  Educational    <  )iu*  Reel  i 

THFRE  is  something  tunny  in  the  counte- 
nance of  Monty  Collins  which  provokes 
merriment  even  before  he  energetically  swings 
into  the  fast-moving  rhythm  of  these  Cameo 
comedies  and  proceeds  to  hand  out  his  gag  ma- 
terial with  a  deft  and  effective  touch.  Educa- 
tional discovered  a  genuine  comedian  when  they 
signed  Collins  and  starred  him  in  these  Cameos. 
He's  rising  rapidly  and  carving  his  own  little 
niche  on  the  mountain  of  comedy.  His  latest, 
"Sailor  Boy,"  is  chock  full  of  speedy  stuff,  and 
is  calculated  to  set  the  fans  alaughing. 

Monty,  minus  his  mustache  and  dolled  up  in 
a  gob's  outfit,  visits  the  hospital  where  pretty 
Lucille  Hntton  works  as  a  nurse.  To  gain  ad- 
mittance over  the  threshold  jealously  guarded 
by  Fva  Thatcher,  he  throws  a  fit  and  is  taken 
to  the  operation  room  for  an  examination. 
Monte  conveniently  recovers  when  Miss  Lucille 
appears,  hut  the  doctor  has  no  intention  of  let- 
tint;  him  loose.  A  wild  chase  follows.  Monty 
being  pursued  by  the  hospital  internes  and  mili- 
tary policemen  who  are  on  the  lookout  for 
sailors  overstaving  their  shore  leave. 
Snappy  stuff.— RAYMOND  GANLY. 


1970 


Motion    Picture    N  e  7v  s 


"A  Homemade  Man" 
(Educational— Two  Reels) 
(.Reviewed  by  Raymond  Ganly) 

T  LOYD  "HAM"  HAMILTON,  a  veteran 
*— 1  comic  who  has  clowned  his  way  through 
many  a  laughable  fun  creation,  tickles  the  ribs 
in  this  Educational  two-reeler.  The  buffoonish 
"Ham"  gives  an  impression  of  huge,  dumb  and 
stupid  immobility.  As  a  soda  clerk  he  is  sappy 
and  articulately  comical  to  such  an  extent  that 
the  gentle  quakings  he  starts  soon  develop  into 
genuine  outbursts  of  hilarity.  To  be  brief : 
"Ham"  has  a  fine  comedy.  The  hard-boiled 
exhibitor  will  concur  with  this  statement  when 
he  hears  the  laughs  it  will  pull  from  his  clients. 

"Ham"  is  a  "mother's  boy"  whom  Kewpie 
Morgan  hires  to  fill  a  vacancy  behind  his  soda 
fountain,  at  which  the  tired  business  men  who 
frequent  his  gymnasium  refresh  themselves. 
Lloyd  does  a  lot  of  silly  things  and  his  attempts 
to  impress  Lucille  Hutton  with  the  fact  that 
he  is  a  demon  soda-jerker  are  all  well  done. 
After  some  hilarious  moments  behind  the  count- 
er, "Ham"  tries  his  hand  at  the  gym  parapher- 
nalia. Here  are  some  more  occasions  for 
gurgling  laughs.  Of  course,  they  slapstick  all 
over  the  scene  and  carry  on  a  la  roughhouse, 
but  it  is  all  good  fun  and  if  the  latter  half  of 
the  comedy  is  not  as  good  as  that  which  pre- 
cedes, that  cannot  be  laid  at  the  door  of  Hamil- 
ton, whose  oafish  fun-making  persists  to  the 
very  end.   A  grand  roughhouse  finish  tops  it  off. 


"The  Flight  That  Failed" 
(Pathe— One  Reel) 

CARTOONIST  PAUL  TERRY'S  use  of 
the  "good-will-flight"  idea  in  this  release, 
forms  the  background  for  a  series  of  animated 
situations  that  will  bring  many  laughs. 

Farmer  Al  and  Henry  Cat  depart  on  an  air 
trip  into  the  dark  regions  of  Africa.  Al  Spies 
a  lion,  and  upon  descending  endeavors  to  "glad 
hand"  the  beast,  but  instead  is  treated  to  a 
handsome  cuffing.  Saved  by  the  Cat,  old  Al 
again  tries  his  luck,  this  time  with  a  tribe  of 
man-eating  cannibals.  Al  is  given  a  royal  re- 
ception, and  is  led  to  the  speakers  platform, 
where  he  urges  a  warmer  relationship.  He 
gets  it,  when  the  cannibals  spring  a  trap  door, 
dropping  him  into  a  pot  of  boiling  water. 
Henry  Cat  once  more  comes  to  Al's  rescue, 
and  they  turn  the  plane  for  home,  but  not  before 
a  family  of  skunks  have  made  their  way  up  the 
dangling  rope  ladder.  In  a  desperate  effort  to 
escape  their  latest  torture,  the  aviators  finally 
wreck  the  ship.— GEORGE  J.  REDDY. 


"Puppy  Love" 
(Pathe— One  Reel) 

ALTHOUGH  there  is  no  new  twist  to  this 
Terry  release,  the  animation  is  the  car- 
toonist's usual  clever  brand,  which  rarely  if 
ever  fails  to  click. 

Farmer  Alfalfa's  mischievous  pups  cause  him 
no  end  of  trouble,  loosening  the  scaffold  on 
which  he  is  painting,  tossing  him  into  the  well. 
The  pups  next  turn  their  attention  to  Danny 
Dog  and  Adele  Airdale,  who  are  spooning  in 
the  park.  The  many  tricks  pulled  by  Danny  to 
outwit  the  pups,  supply  most  of  the  laughs  of 
this  number. — GEORGE  J.  REDDY. 


"Thoughts  While  Fishing" — 
"Silver  Shadows" 
(Educational — One  Reel) 

EVEN  in  projection  rooms  where  films  meet 
their  acid  test  these  Bruce  subjects  of  the 
beautiful  outdoors  charm  the  spectator.  They 
contain  so  much  of  the  beautiful,  so  much  of 
nature's  handiwork  that  they  work  right  into 
your  feelings.  Imagine  watching  a  delicious 
scene  of  a  clear,  swiftly  running  stream  beneath 
whose  surface  you  can  catch  glimpses  of  fish, 
of  such  numbers  to  be  a  magnet  to  any  fisher- 
man.   Not  only  do  these  scenic  awaken  fruitful 


thoughts  of  nature,  but  they  also  produce  a  calm 
restful  effect  which  can  be  ever  so  more  strongly 
brought  out  in  a  sympathetic  orchestral  accom- 
paniment. This  Bruce  subject  will  help  an 
exhibitor's  program  immensely  if  scored  with 
the  proper  music.    A  distinctive  nature  number. 

Manipulating  adjectives,  one  does  not  find 
them  warm  enough  to  describe  adequately  the 
unique  camera  effects  of  "Silver  Shadows." 
You  can  liken  them  to  rare  paintings  done  in 
oil.  All  the  artist  in  Bruce  is  apparent  in  these 
lovely  shots,  softly  etched,  expertly  filtered,  a 
record  of  beautiful"  shadows  in  the  sky  at  dusk. 
Steeped  in  beauty,  this  little  "Silver  Shadows" 
is  worth  many  a  glance.  —  RAYMOND 
GANLY. 


News  Reel  Resume 


Last  week  Paramount  News  brought  to 
Broadway  the  first  pietures  of  Wilkins, 
conqueror  of  the  North  Pole,  at  Spitzen- 
bergen.  This  was  a  beat  over  the  other 
reels  and,  inasmuch  as  this  same  reel  ob- 
tained the  first  picture  of  the  Bremen  crew 
on  Greenely  Island  when  competition  was 
rife  among-  all  news  organizations,  the  idea 
that  the  newsreel  which  Emanuel  Cohen 
heads  is  a  live  one  receives  additional  testi- 
mony. 

On  the  whole,  this  week  was  uneventful. 
But  there  is  more  competition  in  the  offing 
and  the  different  newsreels  will  do  their 
darndest  to  secure  the  new  pictures  of  the 
Southern  Cross  and  its  courageous  crew, 
whose  flight  across  the  Pacific  is  a  thing  to 
acclaim. 

The  synopsis  of  the  reels  follows : 
Paramount  News,  No.  89:  Olso,  Nor- 
wegian capital,  greets  Wilkins;  the  South- 
ern Cross  and  its  crew  at  Oakland,  Cal. ; 
how  the  Sphinx  looks  after  the  restoration 
work  has  been  finished;  winner  of  the 
Indianapolis  speedway  classic;  the  70th 
Congress  adjourns;  Jap  forces  mobilize 
at  Nagoya;  President  Coolidge  on  Memorial 
Day  at  Gettysburg;  the  start  of  the  balloon 
races  at  Pittsburgh. 

More  pictures  of  the  Southern  Cross  and 
its  crew  at  Oakland  led  off  No.  90  of  Para- 
mount News.  Additional  stories  were :  the 
Wisconsin  summer  home  of  the  Coolidges ; 
Germany's  giant  seaplanes  for  ocean 
flights;  Setsu  Matsudaira,  daughter  of  the 
Japanese  ambassador  at  Washington;  Ger- 
man amuses  crowds  by  getting  shot  out  of 
a  cannon;  Queen  Marie  at  national  school 
festival;  golf  course  for  business  men  atop 
Birmingham  hotel;  scenes  of  conflict  be- 
tween Chinese  and  Japanese  forces;  the 
first  leg  of  the  trans-atlantic  flight  of 
"Friendship,"  Miss  Amelia  Earhart,  its 
girl  passenger. 

Fox  News,  Vol.  9,  No.  71:  Stanford  de- 
feating eastern  rivals  for  track  title;  dog 
show  in  New  Jersey;  U.  S.  Davis  Cup  team 
defeating  China;  new  entrants  into  the 
beauty  pageant;  passenger  air  line  started 
in  Cal.;  Republican  and  Democratic  base- 
ball teams;  Spanish  girls  embroidering 
mantle  for  Seville  religious  fete ;  a  moun- 
tain log  jam  breaking  in  Wyoming;  Den- 
ver gymnastic  class  in  exhibition. 

In  No.  72  were:  Spanish  fliers  before 
their  take-off  from  Spain;  the  Southern 
Cross  and  crew  at  Oakland;  the  President 
at  Gettysburg;  U.  S.  girl  athletes  in  train- 
ing for  Olympics;  the  Indianapolis  auto- 
mobile classic;  London  girl  in  beach  ap- 


parel; the  start  of  the  Pittsburgh  balloon 
race;  motorcycles  in  pushball  clash  in  Ya. 

International  'News,  Vol.  10,  No.  44: 
British  air  cadets  in  dancing  exercises ; 
President  Coolidge  at  Gettysburg;  yatch 
regatta  in  Long  Island  Sound;  army  bal- 
loonists  in  national  meet  ;  Chinese  catching 
fish  with  their  trained  cormorants;  French 
cyclists  in  race;  the  Indianapolis  auto  race; 
the  Southern  Cross  and  its  intrepid  crew. 

No.  45:  Annapolis  middies  in  commence- 
ment parade;  60,000  in  German  Day 
festival  at  Chicago.  U.  S.  defeating  China 
in  tennis ;  a  turtle  and  a  crocodile  who  are 
pals;  poloists  open  season  in  Long- 
Island;  battered  liner  President  Garfield 
towed  back  to  port;  the  log  cabin  home 
where  the  President  will  vacation;  Thea 
Rasche  takes  Mrs.  James  A.  Stillman  aloft 
in  her  plane;  women  athletes'  games  at 
Chicago;  General  Nobile  and  the  Italia  and 
crew  at  Spitzbergen ;  Miss  Earhart  and  her 
plane  in  which  she  will  attempt  to  fly  the 
Atlantic. 

Kinograms  No.  5401 :  Coolidge  deliver- 
ing his  address  at  Gettysburg;  French 
launching  odd  speed  boat  in  which  they 
hope  to  cross  the  Atlantic;  old  men's 
billiard  club  in  St.  Louis;  the  balloon  races 
at  Indianapolis;  the  Southern  Cross  and 
her  crew  at  Oakland. 

No.  5402:  The  Southern  Cross  at  Oak- 
land; laying  corner-stone  of  memorial  to 
women's  services  in  the  late  war;  motor- 
cyclists climbing  hills;  daughter  of  Japan- 
ese envoy  leaves  Washington  for  wedding 
in  Japan;  U.  S.  Ambassador  Houghton  ar- 
rives in  N.  Y.  from  England ;  foreign  coun- 
tries  send  beautiful  girls  to  try  their  luck  in 
beauty  pageant;  the  future  home  of  Presi- 
dent Coolidge  at  Brule  River,  Wis. ;  auto 
employs  rocket  for  motive  power;  Stan- 
ford athletes  gallop  through  N.  Y.  A.  C. 
meet. 

Pathe  News,  No.  47:  Rocket-driven  auto 
tried  out  in  Berlin;  scholastic  festival  in 
Roumania;  the  President  at  Gettysburg;  a 
kangaroo  boxer  battling  a  man  opponent; 
raising  the  old  German  warship,  the 
Moltke;  balloons  leaving  Pittsburgh  in 
fatal  race;  Jap  divisions  leaving  for  China 
front  ;  the  500-mile  auto  classic  at  Indiana- 
polis ;  the  Southern  Cross  at  Oakland. 

No.  48:  The  Southern  Cross  in  the  air 
over  Oakland;  America's  oldest  military 
unit  in  review  on  Boston  common;  Italian 
race  up  high  toAvers  of  Rome  radio  station : 
cleaning  an  elephant;  ocean  glider  tried 
out  on  the  Seine,  France  ;  where  the  Presi- 
dent will  spend  his  vacation;  Thea  Rasche 
and  Mrs.  Stillman;  navy  shooting  planes 
from  ship. 

M-G-M  News,  Vol.  1,  No.  84:  Coolidge 
at  the  battlefield  of  Gettysburg;  the  motor 
speedway  race  at  Indianapolis;  more  Jap 
troops  leaving  homeland  for  China  war; 
14  balloons  which  figured  in  recent  balloon 
race ;  the  kangaroo  at  it  again ;  Soviet  labor 
day  in  Moscow;  the  Southern  Cross  at  Oak- 
land ;  General  Nobile  and  the  crew  of  the 
lost  Italia  at  Kings  Bay,  Spitzbergen. 

No.  85:  Troops  in  display  before  King- 
George;  U.  S.  defeating  China  in  tennis 
fray;  the  torn  ship,  the  S.  S.  Garfield  in 
Boston  harbor;  girl  athlete  contestants  in 
Chicago  meet;  diving  bears  at  the  St.  Louis 
zoo;  advance  sidelights  on  the  Republican 
convention  in  Kansas  City;  Miss  Earhart 
and  the  Friendship  as  they  looked  before 
hopping  off  from  Boston  to  Newfoundland. 


June    9 ,    19  28 


1971 


LON 

CHANEY 

UUGM 


TEDDY  DIXON 

Riviera  Stage  Band 

Elcotc  and  Byrne 
Betsy  Rees 
DoyI«  an<*  ScMrmer 
Dan  Ross,  Organist 


LON 
CHANEY 


2^  BIG  WEEft 

"SB 


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CAPITOL 


:1*V  MANET 


MAMMOTH  STAGE  FUN  SHOW 

V AND  T+tf  6R0*0«AY  BAND 
^ANCHON  &  MA&CO'S 

PEP-BITS" 

emit  '  ttMi 
Mil  KELLY 

I  (■»!>  IVANS 
HI  IK  I  <Uf<<UIII 
IED  MARKS 


....  LAUCH 

 CLOWN 

MUCH. 

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MERRY 
WIDOW 

REVUE, 

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.1  group  of  newspaper  layouts  showing  how  Lon 
Chaney  in  "Laugh,  Clown,  Laugh"  was  exploited  at 
six  of  the  first  run  theatres.  Tli<>  group  includes 
ads  used  by  the  following  houses:  Loew's  Palace, 
Indianapolis:  Riviera.  Waterloo,  la.;  Loew's  Co- 
lumbia, Washington,  (Pre.;  Capitol.  Des  Moines, 
and  Loew's  Park.  Cleveland. 


Classified  Ads 

RATES-  10  cents  a  word  for  each  insertion,  in  advancu 
except  Employment  Wanted,  on  which  rate  is  5  cents 


Situations  Wanted 

ORGANISTS  and  SING- 
ERS, thoroughly  trained  and 
experienced  in  theatre  work. 
Men  and  women  now  ready 
for  good  positions.  Union  or 
nonunion.  Write  salary,  and 
other  data.  Address,  Chicago 
Musical  College,  64  E.  Van 
Buren,  Chicago. 

A-l  Male  Organist  at  liber- 
ty. Wurlitzer  specialist.  Or- 
ganist, 1112  Lee  St.,  Charles- 
ton-Ka.,  W.  Va. 


Projectionist.  Five  years 
experience.  Desires  position, 
where  real  projection  is  ap- 
preciated. Any  equipment, 
anywhere.  Single,  reliable. 
Write  or  wire.  Carr  Ililburn, 
Bladenboro,  North  Carolina. 

MANAGER  9  years  in  last 
position.  Broad  experience, 
married,  best  references, 
wants  position  in  motion  pic- 
ture theatre.  Can  make  good 
anywhere.  Address  Box  349. 
care  Motion  Picture  News, 
729  Seventh  Ave.,  New  York. 

YOUNG  MAN,  five  years' 
experience  as  moving  picture 
theatre  assistant  manager  de- 
sires position  in  that  capacity 
or  opportunity  as  manager  of 
small  house.  Experienced  pub- 
licity and  ballyhoo  man  and 
in  the  compiling  of  programs, 
etc.  Address  Box  336,  care  of 
Motion  Picture  News. 

ORGANIST  at  liberty. 
Man  with  excellent  references 
and  recommendations  at  li- 
berty. States  bordering  the 
Great  Lakes  preferred.  Long 
hours  no  objective.  lias  good 
library  and  uses  it.  Address 
Box  198,  care  Motion  Picture 
News,  729  Seventh  Ave.,  New 
York  City. 


Studio  and  Laboratory 
manager  desires  change. 
Complete  knowledge  of  came- 
ras, laboratory,  titles,  anima- 
tion, theatre  trailers,  news  re- 
leases. Best  references.  Want 
position  with  future.  If  you 
can  offer  good  salary  and  need 
a  man  who  knows  the  game, 
write  Box  353,  care  Motion 
Picture  News,  729  Seventh 
Avenue.,  New  York  City. 

THEATRE  MANAGER 
desires  change,  wife  organist, 
both  thoroughly  experienced 
Vaudeville,  Pictures.  If  your 
theatre  is  a  dead  one  let  us 
bring  it  to  life.  Best  refer- 
ences. Box  320,  care  Motion 
Picture  News,  New  York  City. 

EXPERIENCED  OPERA- 
TOR and  mechanic.  Best  re- 
ference. Would  like  to  invest 
part  of  salary  in  same  theatre. 
Address  Box  337,  care  Motion 
Picture  News. 


Wanted 

WANTED.— Manager  for 
Motion  Picture  House,  live 
town  of  8000,  hard  coal  re- 
gion. Good  opportunity  for 
right  man  who  must  be  live 
wire  with  modern  ideas  and 
stand  strict  investigation. 
Don't  write  unless  you  can 
make  good.  State  all  first  let- 
ter. Address  K.  R.,  care  of 
Motion  Picture  News,  729 
Seventh  Ave.,  New  York  City. 


or 


Sale 


FOP  SALE — 700  fine  p- 
holstered  opera  chairs  from 
first-class  theatre,  $2.75  per 
chair.  Also  L000  strong  and 
durable  veneer  chairs  at 
$1.10.  Can  be  seen  upon  re- 
quest. Box  425,  care  of  Mo- 
tion Picture  News,  729  7th 
Ave.,  New  York  City. 


1972  Motion    Picture    N  eiv  s 


onalNewsfrom  Corresponden 


ELMER  TILTON,  manager  of 
the  Des  Moines  branch, 
First  National,  underwent  an 
operation  last  week  at  one  of  the 
local  hospitals.  He  was  absent 
from  the  office  for  three  days  and 
got  along  nicely. 

Marion  Ackerson,  who  has  been 
with  M-G-M  since  the  open- 
ing of  that  office,  last  week,  an- 
nounced her  marriage  to  George  S. 
Grisman,  who  was  formerly  in  Des 
Afoines  as  booker  for  the  A.  H. 
Blank  theatres. 

Mrs.  L.  Shepard,  one  of  Iowa's 
progressive  woman  exhibitors,  who 
operates  the  Princess  theatre  at 
Livermore,  was  seen  along  film 
row  recently. 

Katherine  Hiller,  cashier  of  the 
Educational  office,  is  another  bride 
of  film  row.  She  is  now  Mrs.  Ken- 
neth Pillis.  Mrs.  Pillis  will  re- 
main at  the  Educational  office. 

Goldie  Sparr,  stenographer  at 
the  M-G-M  office,  has  returned 
from  a  vacation  at  her  home  town, 
Albert  City.  Iowa. 

Joe  Benjamin  Gerbracht,  man- 
ager for  the  Commonwealth  The- 


Des  Moines 


atre  Company's  houses  at  Ames, 
Iowa,  was  in  Des  Moines  the  past 
week  and  announced  that  work  is 
progressing  nicely  on  changes  he 
is  making  in  his  theatres  there. 

J.  W.  Miller,  theatre  broker,  re- 
ports the  sale  of  the  theatre  at 
Cambridge,  111.,  to  Floyd  Albert, 
of  Primghar,  Iowa.  Mr.  Albert 
was  in  the  film  business  eight 
years  ago  in  Iowa,  but  has  since 
been  in  the  banking  business  at 
Primghar.  He  bought  the  theatre 
last  week  but  will  not  take  posses- 
sion until  September  1st. 

Universal's  staff  were  a  bit 
downhearted  last  week,  coming 
fourth  in  the  national  contest.  The 
Des  Moines  office  held  first  place 
until  the  very  end  of  the  contest. 

C.  E.  Carragher,  of  the  Park 
theatre  at  Clear  Lake,  Iowa,  was 
in  to  book  pictures  last  week. 


Miss  Leone  Mathews,  secretary 
and  treasurer  of  the  Des  Moines 
Film  Board  of  Trade,  returned 
from  her  trip  to  the  coast. 

Charles  C.  Miller  recently 
bought  the  Tabor  house  at  Tabor, 
Iowa. 

Mindon,  Iowa,  is  to  have  motion 
pictures  on  Wednesdays  of  each 
week  as  the  result  of  a  movement 
sponsored  by  the  American  Legion 
there.  The  pictures  will  be  shown 
free  of  charge. 

John  D.  Howard,  who  was  for- 
merly manager  of  the  Broadway 
theatre  at  Council  Bluffs,  will  take 
over  the  management  of  the  Rialto 
theatre  for  A.  H.  Blank. 

W.  H.  Eddy,  of  Indianola,  secre- 
tary and  treasurer  of  the  Iowa 
M.  P.  T.  O.  expects  to  return  to 
his  home  soon,  after  several  weeks 
spent  in  a  Des  Moines  hospital, 


following  a  major  operation.  His 
son  has  been  operating  the  theatre 
in  his  absence. 

George  Adams,  manager  for  the 
Reproduco  Organ  Company  in  this 
district,  was  in  Des  Moines  last 
week. 

Jimmy  Winn,  manager  for  Edu- 
cational, returned  from  his  com- 
pany's convention  in  the  east  last 
week. 

Visitors  along  film  row  recently 
were  Mr.  and  Mrs.  John  Ander- 
son, of  the  Princess  at  Boone ;  Mr. 
Garland,  of  the  Princess  at  Glid- 
den,  and  William  Johnson,  of  the 
Strand  in  Fort  Dodge. 

E.  W.  Williams  is  erecting  a 
new  theatre  at  Manchester,  Iowa, 
which  it  is  announced  is  to  cost 
$50,000. 

The  Garrick  theatre  in  Des 
Moines  will  reopen  in  the  fall 
under  a  new  name.  It  will  be 
known  as  the  President. 

A  new  motion  picture  house  is  to 
be  constructed  at  Morrison,  Iowa, 
soon.  Contracts  are  to  be  let  with- 
in a  few  weeks. 


St*  Louis 


CURFEW  will  sound  no  more 
in  Quincy,  111.  The  com- 
munity has  decided  that  the  strident 
whistle  blown  at  9  p.m.  each  eve- 
ning to  warn  small  children  to  be 
in  their  homes  is  a  nuisance  and 
unnecessary.  The  city  council  re- 
cently ordered  it  discontinued. 
Under  the  new  arrangement  chil- 
dren may  stay  a  little  late  in  their 
favorite  picture  show  without  fear 
of  being  arrested  by  a  policeman. 

G.  E.  McKean,  who  represents 
Fox  in  the  territory  west  of  the 
Mississippi  River,  returned  last 
week  from  a  convention  held  in 
New  York  City. 

Paul  Hughes,  on  June  9th,  will 
open  a  300-seat  theatre  in  Bluford, 
111. 

Tom  McKean,  of  Progress  Pic- 
tures, and  Jack  O'Toole  attended 


the  Play  Golf  convention  in  Cleve- 
land, O.,  the  past  week. 

The  Crescent  theatre,  St.  Fran- 
cisville,  111.,  has  been  closed. 

A  fire  in  the  projection  room  of 
the  Strand  theatre.  West  Frank- 
fort, 111.,  during  the  matinee  on 
Memorial  Day  destroyed  eleven 
reels  of  film.  The  house,  which 
is  operated  by  Reed,  Yemm  & 
Hayes,  reopened  for  the  night  per- 
formance the  same  day. 

Guy  Bradford,  who  traveled 
Arkansas  and  Tennessee  for  the 
St.  Louis  Tiffany  Pictures  ex- 
change, has  been  promoted  to  man- 
ager at  Kansas  City. 

Jerry  Steel,  formerly  with  War- 
ner Brothers  office  in  Cleveland, 
O.,  has  succeeded  Nicky  Goldham- 
mer  as  manager  in  St.  Louis. 
Nicky,  in  turn,  moved  up  to  Min- 


neapolis, Minn.,  his  home  town. 
Steel,  who  has  had  fifteen  years' 
film  experience,  was  special  home 
office  representative  in  the  Cleve- 
land territory  for  Warner  Brothers. 

Harry  Strickland  is  traveling 
Southern  Illinois  for  Tiffany  Pic- 
tures. He  returned  recently  from 
Atlanta,  Ga. 

Claude  McKean,  formerly  vice- 
president  of  Premier  Pictures  Cor- 
poration, has  been  placed  in  charge 
of  a  newly  opened  branch  office  to 
handle  Columbia  Pictures  in  the 
St.  Louis  territory. 

Chester  Markert  has  succeeded 
Stuart  Barrie  as  organist  at 
Skouras  Brothers'  Ambassador  the- 
atre. He  is  a  native  of  St.  Louis 
and  a  pupil  of  Barrie.  He  helped 
to  design  the  Ambassador  organ. 

Fred  Wehrenberg  plans  to  spend 


approximately  $15,000  in  improve- 
ments and  redecorating  his  Melba 
theatre,  Grand  boulevard  and 
Miami  street.  The  policy  of  the 
house  may  be  changed  from  five 
changes  a  week  to  two  pictures  a 
week  with  a  stage  show. 

Everett  Hays,  manager  of  the 
St.  Louis  theatre,  has  gone  east 
for  his  annual  vacation.  In  his 
absence  Ross  Garver,  manager  of 
the  Orpheum  theatre,  is  in  charge 
of  the  St.  Louis. 

Clarence  R.  Underwood,  an  in- 
structor and  salesman  for  the 
amateur  department  of  the  A.  S. 
Aloe  Company,  St.  Louis,  was  de- 
clared winner  of  the  first  prize 
offered  by  Photoplay  Magazine  in 
an  amateur  movie  contest.  His 
winning  film  was  a  study  of  the 
St.  Louis  Zoo  in  Forest  Park. 


South  West 


DEATH  recently  claimed  I.  J. 
Robb,  seventy-eight  year  old 
father  of  H.  B.  Robb,  of  the  R.  & 
R.  Enterprises.  Burial  at  Big 
Spring,  Texas. 

Fred  Smith  will  open  his  new 
Circle  theatre  at  Tulsa,  Okla.,  in 
the  near  future. 

Charles  Mali  me  will  also  open  a 
new  theatre  at  Hobart,  Okla. 

A.  B.  Momand  will  remodel  his 
Jackson  theatre  at  Pawhuska, 
Okla.,  soon. 

Mary  Frew  was  selected  as  Miss 
Oklahoma  City  to  comp?te  for 
beauty   In  mors   at   the  Galveston, 


Texas,  pageant  early  in  June.  She 
was  selected  from  a  group  of  seven, 
by  judges  who  passed  upon  the  en- 
tries in  the  Orpheum  theatre  con- 
test here,  which  ended  the  latter 
part  of  May. 

The  Civic  theatre  of  Oklahoma 
City  has  closed  its  season  and  re- 
ported good  business  for  the  entire 
run. 

The  Empire  theatre  at  Eldorado, 
Okla.,  reopened  last  week  following 
a  closing  of  about  a  month. 

Anna  Russell,  cashier  for  First 
National  at  Oklahoma  City,  is  on 
sick  leave  and  her  place  is  being 


filled  by  her  husband,  R.  R.  Rus- 
sell. 

W.  G.  Underwood  has  purchased 
the  Pantage  theatre  at  Dallas, 
Texas,  from  R.  J.  Stinnett,  and 
will  shortly  announce  an  unusual 
policy  for  its  operation. 

H.  C.  Husron  reopened  his 
Crystal  theatre  at  Pittsburg,  Texas, 
May  31st. 

J.  E.  McCauley,  head  of  the 
Peerless  Lamp  Co.,  was  in  Dallas, 
Texas,  last  week,  on  business. 

Hughes  &  Kemp  have  purchased 
the  New  theatre  at  DeQueen,  Ark. 

The  Pantages  theatre  at  Dallas, 


Texas,  has  purchased  a  film  Syn- 
chronizer which  was  designed  and 
built  by  local  men. 

Incorporation :  G  r  a  n  d  f  i  e  1  d 
Amusement  Co.,  Grandfield,  Okla., 
capital  stock,  $3,000.  Incorporat- 
ors, J.  L.  Hallmark,  R.  E.  Stone- 
si  fer  and  Joe  Brown. 

Grace  Bristow  recently  left 
Home  State,  Okla  City,  to  return 
to  her  home  town,  Wichita  Falls, 
Texas. 

Jack  Campbell  and  Cliff  White, 
of  Educational  exchange,  spent  last 
week  end  at  Sulphur,  Okla. 


June    9,    19  28 


1973 


Albany 


A  U'STIN  I NTERRANTE,  one 
l\  time  manager  for  Warner 
Brothers  in  Alhany,  and  later 
handling  the  Majestic  theatre  in 
Troy,  will  look  after  Columbia's 
interests  in  the  territory  between 
Alhany  and  Buffalo,  where  that 
company  will  soon  open  exchanges. 

The  Hider  theatre  in  Bingham- 
ton  has  closed  for  an  indefinite  per- 
iod.   It  has  been  run  by  J.  Kozaka. 

The  Sans  Souci  in  Watervliet, 
owned  and  operated  by  Maurice 
Sullivan,  is  having  its  front  re- 
modeled and  otherwise  improved. 
The  upper  floors  of  the  Mark- 
Strand  building  in  Alhany  are  also 
undergoing  improvements. 

Mrs.  Leland  Dohbs,  employed  at 
the  Tiffany  exchange  in  Albany, 
returned  to  work  last  Monday,  fol- 
lowing an  absence  of  three  weeks, 
during  which  time  she  recovered 
from  an  operation. 

Two  new  film  salesmen  have 
been  added  to  film  row.  The  new- 


comers are  Joe  Murphy,  of  bitch- 
burg,  Mass.,  who  will  represent  P. 
B.  O.,  and  Sterling  Wilscon,  who 
is  associated  with  the  Tiffany  ex- 
change. 

John  A.  Thoma,  manager  of  the 
Avon  in  Watertown  for  the  past 
six  months,  was  last  week  named 
as  managing  director  for  all  of  the 
Schine  enterprises  in  that  city,  in- 
cluding direct  supervision  over  the 
Olympic,  Palace  and  Avon  theatres. 

Jack  Krause,  recently  local  man- 
ager for  Tiffany,  will  now  repre- 
sent United  Artists. 

Margaret  Maudrich,  formerly  of 
First  National  and  Universal  ex- 
changes in  Albany,  is  now  with  the 
Tiffany  office  force,  succeeding 
Mrs.  Catherine  Burke,  who  re- 
signed. 

Charles  Simmons,  owner  of  a 
foundry  on  the  outskirts  of  Alhany. 
is  remodeling  the  building,  and 
contemplates  running  Sunday  mov- 
ies during  the  summer  season. 


In  Willsboro  there  is  a  motion 
picture  theatre  which  is  run  one 
night  a  week  by  the  Maccabees,  one 
night  by  the  Odd  Fellows  and  one 
night  by  the  Champlain  Club. 

Arthur  Richardson  is  back  from 
Florida,  and  plans  to  open  a  the- 
atre at  Schroon  I^ake  in  the  near 
future. 

J.  B.  Harte  of  Bennington,  Vt, 
attended  the  recent  Vermont  Re- 
publican state  gathering  at  Burling- 
ton. 

Burglars  entered  the  Eagle  the- 
atre in  Albany,  owned  and  oper- 
ated by  Abe  Stone,  last  week,  and 
made  off  with  about  $45. 

Burt  Moran,  formerly  manager 
of  the  Pathe  exchange  in  Albany, 
is  now  handling  that  company's 
branch  at  New  Haven. 

A  new  theatre,  The  Happy  Hour, 
located  at  North  Creek,  was 
opened  last  week  with  Nick  Ba- 
roudi  at  the  helm. 


Recent  callers  along  film  row 
were :  Louis  Schine  and  George 
Lynch,  of  Glovcrsville ;  Sam 
Hochstin,  of  Hudson;  Mike  Bou- 
mansour,  of  the  Plaza  in  Malone; 
Lew  Fischer,  from  Ft.  Edward, 
and  Charles  Marshall,  of  Ausable 
Forks. 

Charles  Dery,  of  the  theatre  in 
Port  Henry,  reports  that  he  has 
secured  a  permit  to  run  Sunday 
night  shows. 

Although  reports  indicate  that 
William  Smallcy  of  Cooperstown 
has  recovered  his  health,  he  has 
not  appeared  in  Albany  in  several 
weeks. 

Mrs.  Smith,  who  has  served  as 
vice-president  and  treasurer  of  tin 
the  Howell  Trucking  Service  in 
Syracuse,  has  started  a  service  of 
her  own  and  will  operate  in  the 
delivery  of  film  between  Albany 
and  Buffalo. 


Cincinnati 


THE  numerous  rumors  which 
have  been  current  in  Cincin- 
nati for  the  past  several  weeks  as 
to  the  future  of  the  Walnut  theatre 
have  been  definitely  set  at  rest. 
The  building,  acquired  by  the 
Keith-Albce-Harris-Libson  -  Heid- 
ingsfeld  interests  during  recent 
months,  has  been  disposed  of  to  lo- 
cal parties,  who  will  convert  the 
structure  into  a  large  public  gar- 
age. Constantly  declining  business 
is  the  reason  assigned  for  dispos- 
ing of  the  property. 

Following  closely  upon  the  an- 
nouncement  by  the  Keith-Albee  and 
allied  interests  that  the  Palace  the- 
atre, Cincinnati,  playing  vaudeville 
and  pictures,  would  hereafter  play 
a  lesser  number  of  acts  and  give 
three  instead  of  four  performances, 
except  Saturdays,  Sundays  and 
holidays,  the  local  offices  of  the 


same  organization  has  given  out 
information  that  a  retrenchment 
policy  would  likewise  be  inaugur- 
ated at  the  Lyric,  Capitol  and 
Strand  theatres.  Six  musicians 
will  be  dispensed  with  at  each  of 
the  first  two  houses,  and  three  from 
the  Strand.  No  reduction  in  ad- 
mission prices  is  mentioned  in  the 
announcement. 

Andrew  G.  Hettesheimer,  man- 
aging director  of  the  Strand, 
Family  and  Keith's  theatres,  Cin- 
cinnati, was  elected  to  the  board  of 
directors  of  the  Stage  and  Screen 
Scribes  of  America,  at  the  annual 
meeting  held  at  Chester  Park,  Cin- 
cinnati, recently. 

William  M.  James,  president  of 
the  M.P.T.O.,  Ohio,  was  the  fea- 
tured speaker  at  a  recent  meeting 
of  the  Kiwanis  club,  at  Oxford, 
Ohio,  which  was  attended  by  sev- 


eral exhibitors  from  nearby  cities. 

G.  J.  Reister,  manager  of  the 
Ohio  theatre,  has  dispensed  with 
his  corps  of  male  ushers,  and  re- 
placed them  with  the  female  of  the 
species  whose  outer  apparel  con- 
sists of  attractive  blue  smocks. 

Although  it  is  understood  that 
the  Loew  interests  are  looking  for 
a  house  in  Cincinnati  to  be  in  close 
proximity  to  the  recently-opened 
Albee  theatre,  located  on  Fountain 
Square,  it  is  certain  that  they  will 
not  secure  the  Grand  Opera  House, 
as  unofficially  stated  in  many  recent 
reports.  A.  L.  Erlanger,  who  holds 
the  lease  on  the  house,  has  signed 
contracts  for  an  extensive  remodel- 
ing program  to  cost  around  $200,- 
000,  and  will  rename  the  theatre 
Erlanger's  Grand  Opera  House 
when  it  opens  in  September,  prob- 
ably with  a  road-show  picture  in 


advance  of  the  regular  legitimate 

season. 

Hamilton,  Ohio,  managers  not 
only  see  red,  but  say  they  will 
probably  have  to  purchase  an  extra 
supply  of  red  ink  for  the  summer 
months.  Reason  is  that  a  several 
weeks'  season  of  running  races  has 
been  attracting  the  public,  and  now 
a  100-day  season  of  dog  races  has 
been  inaugurated,  which  not  only 
diverts  the  crowds  from  the  picture 
houses,  but  depletes  the  exchequer 
of  the  public  to  the  extent  that 
comparatively  few  coins  are  jing- 
ling in  the  theatre  box  offices. 

The  Eagle  theatre.  Hamilton,  of 
which  Lou  Snitzer  is  manager,  is 
playing  vaudeville  on  Sunday  in 
addition  to  the  regular  picture  pro- 
gram. 


Baltimore 


NKW  estimates  on  tin-  huilding 
of  a  theatre  by  Lake's  Tux- 
edo Company  in  a  suburb  of  Balti- 
more, will  he  asked  in  the  autumn 
because  bids  received  have  been  re- 
jected. The  building  was  designed 
by  Stanislaus  Russell,  architect. 

Four  stores,  a  library  room  and 
eight  apartments  are  to  be  in- 
cluded in  the  motion  picture  the- 
atre building  to  be  erected  by  the 
Lyndhurst  Theatre  Corporation  at 
Edmondson  avenue  and  Fdgcwood 
street  here,  to  cost  about  S200,(X)0. 
H.  L.  Maas  has  received  the  con- 
tract for  the  work. 

Welden  Waters,  publicity  repre- 


sentative of  Paramount,  Washing- 
ton, D.  C,  exchange,  is  at  present 
on  a  trip  to  North  Carolina. 

Having  recovered  from  a  broken 
ankle,  Maurice  Langhart,  a  sales- 
man for  Universal  Washington.  D. 
C,  exchange,  has  returned  to  his 
work. 

A  bouncing  boy  was  presented  to 
Tom  Smith,  booker  for  F.  B.  O. 
exchange,  Washington,  D.  C,  by 
his  wife  recently. 

Having  suffered  a  nervous 
breakdown,  Margaret  Hannah,  of 
the  Paramount,  Washington.  I).  C. 
staff  is  now  on  the  way  to  recover) 
at  a  sanatorium  near  Washington. 


The  New  theatre,  operated  by 
the  Whitehurst  Theatrical  Inter- 
ests, here,  of  which  Dr.  J.  H. 
Whitehurst  is  president,  with  loOO 
seats,  wil  close  for  the  summer  on 
June  9. 

The  new  Lyceum  theatre,  Ches- 
tertown,  Md..  seating  600  persons, 
wil  be  used  for  moving  pictures  in 
the  fall,  when  it  will  he  ready  for 
opening.  This  bouse  is  owned  by 
L.  Bates  Russell,  who  also  operates 
the  Town  Hall. 

Mrs.  Frances  Whitcomb.  former 
secretary  of  Harry  Hunter  of  the 
Paramount.  Washington,  D.  C,  ex- 
change, has  become  a  mother, 


A  moving  picture  to  be  entitled 
"The  City  Beautiful"  is  being  made 
in  Baltimore,  which  shows  the  de- 
velopment of  that  city  from  the 
early  days  to  the  present.  It  is 
being  made  under  the  auspices  of 
the  Woman's  Civic  league.  Dur- 
ing the  summer,  when  the  Munici- 
pal and  Park  bands  give  their  con- 
certs, it  will  be  shown. 

Due  to  lack  of  patronage,  the 
Garden  Roof  dance  pavillion  over 
the  New  Garden  theatre  here  will 
be  opened  only  on  Wednesday  and 
Saturday  nights  throughout  the 
summer  instead  of  every  night  as 
had  been  planned. 


1974 


Motion    Picture    N  ezvs 


South  East 


Editor's  Note:  From  this  issue  on 
all  regional  news  from  the  Caro- 
lines, (Georgia,  Alabama  and  Flo- 
rida zvill  be  grouped  under  mast- 
head Southeast. 

CHARLOTTE,  N.  C,  city  com- 
missioners will  not  condone 
the  showing  of  any  motion  pictures 
on  Sundays,  even  though  the  per- 
formance is  free.  Neither  will 
they  permit  the  use  of  any  theatre 
on  Sundays  for  any  other  purpose 
than  holding  religious  or  memorial 
services.  They  made  their  stand 
clear  at  the  morning  board  meet- 
ing last  Saturday  when  the  man- 
ager of  the  Charlotte  theatre  re- 
quested permission  to  hold  a  free 
performance  on  Sunday. 

Harry  Hardy,  formerly  booker 
of  Publix  Theatres  Corporation, 
has  been  promoted  to  district  man- 
ager for  the  Charlotte  territory. 
W.  E.  Drumbar,  the  former  dis- 
trict manager  here,  has  been  trans- 
ferred to  Atlanta,  Ga.  Charles 
Oswald,  of  Jacksonville,  Fla.,  ar- 
rived last  week  to  take  over  Mr. 
Hardy's  duties  as  booker. 

C.  B.  Ellis,  manager  of  F  B  O 
exchange,  Jacksonville,  visited  At- 
lanta last  week. 

Manager  Charles  Lester,  of  Uni- 
versal exchange,  Jacksonville,  trav- 
eled the  territory  last  week. 


F.  E.  Williamson,  of  Winter- 
haven,  Fla.,  was  a  visitor  at  the 
Paramount  exchange  recently. 

The  Crescent  Amusement  Com- 
pany, Nashville,  Term.,  of  which 
Tony  Sudekum  is  president,  has 
purchased  two  theatres  in  Alabama 
City,  the  Ritz  and  the  Star,  to  add 
to  its  chain  of  140  thetares  which 
it  now  owns.  The  property  was 
purchased  from  Jack  Martin,  who 
built  the  Ritz  and  also  owned  the 
Star,  the  deal  being  closed  by  J. 
P.  Masters,  location  man  for  the 
Sudekum  firm. 

The  Crescent  Amusement  Com- 
pany owns  the  Princess  theatre  in 
Gadsden,  Ala.,  and  is  building  an- 
other theatre,  the  Capitol,  which 
will  open  soon.  All  four  houses 
will  be  under  the  general  manage- 
ment of  Lee  Castelberry,  but  the 
two  recently  purchased  will  be  in 
charge  of  R.  Smith,  who  has  been 
with  the  Princess  for  two  and  a 
half  years. 

Mr.  and  Mrs.  Malcolm  Estes 
spent  the  past  Saturday  and  Sun- 
day in  Jacksonville,  Florida.  Mr. 
Estes  is  manager  of  a  theatre  in 
Palatka.  He  was  formerly  in 
Jacksonville  at  the  Riverside  the- 
atre and  at  one  time  at  the  Im- 
pe-ial. 

G.  S.  Owen,  manager  of  the 
Royal    theatre,    Opp,    Ala.,  an- 


nounced last  week  that  he,  in  as- 
sociation with  T.  P.  Winston, 
would  start  building  a  new  motion 
picture  theatre  in  Samson,  Ala.  It 
is  expected  that  the  house  will  be 
ready  for  opening  some  time  in 
July,  although  no  date  has  been  set. 

Dan  Michalove,  southern  division 
manager  for  Pathe,  will  leave  At- 
lanta, Ga.,  Sunday  for  a  tour  of  the 
Pathe  exchanges  in  his  division, 
winding  up  at  Dallas,  where  the  re- 
gional convention  for  the  Southern 
division  will  be  held  at  the  Baker 
hotel,  June  10  and  11. 

Harry  Scott,  short  subjects  sales 
manager  from  the  home  office,  will 
join  Mr.  Michalove  in  Dallas  and 
the  two  will  share  the  responsi- 
bility of  presiding  at  the  meetings. 

M.  A.  Brown  has  been  appointed 
Charlotte  booking  manager  of  the 
Paramount  Famous  Lasky  Cor- 
poration. 

A  new  theatre  is  being  erected 
at  Forest  City,  N.  C,  by  Walter 
Haynes. 

R.  T.  Goode,  formerly  with  Uni- 
versal, at  Charlotte,  is  now  con- 
nected with  F  B  O  as  salesman. 

C.  L.  Henry,  formerly  with  the 
F  B  O  Charlotte  exchange,  is  now 
with  Universal  as  salesman. 

Among  visitors  in  Charlotte  last 
week  were  U.  K.  Rice,  of  the 
Colonial   theatre,  Winston-Salem, 


N.  C. ;  W.  S.  Freezor,  of  the 
Badin  theatre,  Badin,  N.  C. ;  C.  H. 
Stokes,  of  the  Rialto  theatre,  Greer, 
S.  C. ;  L.  G.  Heilig,  of  the  Youngs 
theatre,  Lexington,  N.  C. ;  C.  E. 
Carpenter,  of  the  Imperial  theatre, 
Kings  Mt,  N.  C,  and  D.  M. 
Eaves,  of  the  Eaves  Theatre  Cir- 
cuit, Union,  S.  C. 

Sarah  Garrett,  of  Liberty's  At- 
lanta personnel,  resigned  to  be- 
come cashier  for  Vitaphone  Cor- 
poration. She  will  be  succeeded 
by  W.  C.  Spires,  newcomer  to  film 
row. 

Salesmen  L.  S.  Callen,  J.  J. 
Rogers  and  G.  F.  Blethen,  of 
Liberty's  Atlanta  branch,  have  re- 
turned to  their  respective  terri- 
tories after  attending  the  com- 
pany's sales  convention  in  Memphis, 
Tenn. 

Recent  callers  on  Atlanta's  film 
row  were :  Hugh  Manning  and  J. 
H.  C.  Wink,  of  the  Manning  and 
Wink  circuit,  Ettowah,  Tenn. ;  Bill 
Wood,  of  the  Belle  theatre,  Gads- 
den, Ala. ;  J.  B.  Snider,  Grand, 
Bessemer,  Ala. ;  Max  Jackson, 
Strand  theatre,  Alexander  City, 
Ala. ;  Colonel  E.  Schiller,  Loew's 
Incorporated,  N.  Y.  C. ;  H.  B. 
McGowan,  Ocilla,  Ga.,  and  E.  L. 
Fain,  of  the  Palace  theatre,  Lees- 
burg,  Fla. 


Milwaukee 


THE  Imperial  theatre,  at  one 
time  one  of  the  most  popular 
first  run  motion  picture  theatres  in 
the  city,  has  closed  its  doors.  West 
Coast  owned  this  theatre.  Plans 
for  its  future  have  not  been  an- 
nounced. 

Chas.  Muehlman,  Al  Oxtoby  and 
Newt  Levy  have  returned  from  the 
First  National  Convention  which 
was  held  at  the  Drake  Hotel,  Chi- 
cago. 

G.  C.  Parsons  recently  returned 
from  the  M-G-M  convention  held 
in  Chicago. 

Lora  West,  of  the  Paramount 
contract  department,  went  to  Port- 


land for  a  vacation  and  will  stay 
there  permanently.  She  is  taking 
a  position  in  the  Paramount  ex- 
change there. 

C.  Van  Horn  returned  last  week 
to  the  local  M-G-M  office  from  an 
extensive  road  trip. 

T.  C.  Revis,  of  Santa  Rosa,  was 
a  recent  out-of-town  visitor. 

W.  E.  Matthews,  local  branch 
manager  of  F.B.O.,  recently  at- 
tended his  organization's  conven- 
tion in  Chicago. 

The  motion  picture  theatre  at 
Half  Moon  Bay  has  changed  hands. 
Benjamin  Cunha,  who  has  oper- 
ated the  theatre  since  its  incep- 


tion, has  disposed  of  his  interests 
to  a  newcomer. 

Earl  Cohn  and  Johnnie  Meyers 
have  returned  from  a  successful 
fishing  trip  at  the  Klamath  River. 

Felix  Feist,  M-G-M's  general 
sales  manager,  was  in  town  re- 
cently visiting  the  local  exchange. 

Dave  Bershon,  United  Artists' 
district  manager,  was  in  town  for 
several  days  last  week  conferring 
with  Kenneth  Hodkinson,  local 
branch  manager. 

C.  M.  Adams,  manager  of  the 
Susanville  theatre,  was  a  recent 
visitor  on  the  Row. 

W.    G.    Seib,    formerly  with 


Pathe,  is  now  with  Ad-Vance 
Trailers  and  left  last  week  for 
Los  Angeles.  He  will  work  out  of 
the  Los  Angeles  office. 

R.  L.  Killingsworth  has  sold  his 
Rialto  theatre  at  Willows  to  the 
Principal  Theatres,  Inc. 

Plans  are  being  completed  by 
Reid  Bros.,  San  Francisco  archi- 
tects, for  Blumenthal  Theatre  Cir- 
cuit, for  a  one-story  Class  C  re- 
inforced concrete  theatre  building. 
It  will  be  erected  in  Mill  Valley, 
Marin  county,  and  will  have  a 
seating  capacity  of  1,000.  The 
house  will  cost  about  $75,000. 


San  Francisco 


THE  Milwaukee  branch  of  Uni- 
versal has  been  announced 
winner  of  the  Carl  Laemmle  An- 
niversary drive,  a  fifteen  weeks 
sales  campaign.  Branch  manager 
George  Levine  wins  a  two  weeks 
trip  to  any  part  of  the  United 
States  or  Havana  that  he  chooses, 
and  the  sales,  force  wins  a  $750 
cash  prize. 

Max  Weisner  is  reported  to  have 
sold  his  exchange  to  Columbia  Pic- 
tures. 


G.  G.  Bandy,  manager  of  the  Ma- 
jestic theatre  at  Rhinelander,  was 
in  at  the  exchanges  recently,  ar- 
ranging summer  bookings  in  an- 
ticipation of  a  big  season. 

George  Huebner,  manager  of  the 
Strand  theatre  at  Oconomowoc, 
made  his  first  visit  in  several 
months  to  film  row  last  week. 

George  Beyer  is  managing  the 
Mermac  for  Al  Bartelt. 

The  Majestic  theatre  at  Reeds- 


burg,  which  P.  H.  Conley  recently 
closed,  has  been  taken  over  by  O. 
V.  Kelly,  who  also  manages  the 
Badger,  of  that  city. 

The  New  World  theatre  on  the 
south  side  will  be  opened  about 
June  10th,  according  to  an  an- 
nouncement from  the  Atanasoff 
Bros.,  managers. 

Other  visitors  to  the  exchanges 
recently  were :  Neil  Thompson, 
manager  of  the  Crystal  theatre  at 


Ft.  Atkinson;  Ed.  Michaelson  of 
the  Palace  at  Madison,  and  Percy 
Palmer,  manager  of  the  Rialto  the- 
atre at  Edgerton. 

Ben  Koenig,  secretary  of  the 
Film  Board,  returned  last  week 
from  his  trip  to  the  convention  on 
the  west  coast. 

The  Strand  theatre  at  Madison, 
it  is  reported,  wil  close  very  soon 
for  an  indefinite  period.  Sylvester 
Kelsenberg  is  now  managing  the 
house. 


June    9,    19  28 


1975 


Minneapolis 


r|'IIF  Palm  theatre,  at  Two 
I  Harbors,  Minn.,  was  com- 
pletely destroyed  recently  by  a  fire 
which  is  believed  to  have  been  of 
incendiary  origin.  A  number  of 
reels  and  some  equipment,  together 
with  the  projection  machines,  were 
saved,  but  the  damage  amounted  to 
$8,000.  The  owners,  Laird,  Wright 
and  Christenson,  have  announced 
that  a  new  600-seat  house  will  be 
erected  in  Two  Harbors  as  soon 
as  plans  can  be  drawn.  They  plan 
to  spend  $25,000  on  the  new  build- 
ing. The  Palm  theatre  was  an  old 
landmark. 

The  Minneapolis  Pantages  is  to 
undergo  a  number  of  improvements, 
including  complete  reseating  of  the 
bouse,  which  has  a  capacity  of 
1,600.  The  change  will  be  made 
without  closing  the  theatre.  Man- 
ager Bostwick  has  put  into  effect 
a  new  policy  of  Friday  change  in- 
stead of  the  regular  Saturday 
change.  It  is  thought  that  this 
will  help  the  Friday  business  with- 
out hurting  Saturday,  which  is  al- 
ways a  good  day. 

Roy  Miller,  manager  of  the 
Minneapolis    branch    of  Tiffany, 


has  been  notified  that  his  organiza- 
tion won  second  place  in  the  Tif- 
fany National  Sales  and  Collection 
drive,  which  ended  recently. 

A.  H.  Fischer,  exchangeman  in 
Minneapolis,  has  joined  the  sales 
staff  of  Columbia  Pictures,  and 
for  his  first  assignment  has  been 
asked  to  open  the  company's  new 
exchange  at  St.  Louis.  For  a 
number  of  years  Fischer  was  man- 
ager of  the  Minneapolis  M-G-M 
branch  and  then  went  to  Warner 
Bros,  in  charge  of  middle  west 
branches. 

At  a  free  show  given  in  the 
Community  hall,  Cogswell,  N.  D., 
a  fire  broke  out  destroying  a  reel 
of  film  and  badly  damaging  the 
projector,  a  small  portable  type. 
The  house  was  crowded  at  the  time 
and  a  panic  was  narrowly  avoided. 

Alex  Hyde  replaced  Allan  Kane 
as  master  of  ceremonies  at  the  new 
Minnesota  theatre  in  Minneapolis 
last  week.  Kane  had  served  in 
that  capacity  since  the  theatre 
opened. 

The  Pavilion  theatre  at  May- 
nard,  Minn.,  has  been  closed  bv  H. 


M.  Swam,  who  has  given  as  his 
reason  that  he  cannot  compete  with 
towns  around  which  are  permitted 
to  have  Sunday  shows. 

Reports  have  it  that  F.  &  R.  is 
negotiating  for  the  purchase  of 
property  in  Fergus  Falls  for  the 
erection  of  a  theatre. 

The  Cosmo  theatre,  at  Winner, 
S.  D.,  has  been  purchased  from 
J.  C.  Lakin  by  R.  C.  Metzger,  who 
will  take  possession  August  15.  He 
will  spend  about  $3,000  in  remodel- 
ing and  new  equipment.  Metzger 
owns  theatres  at  Wagner  and 
Tyndall.  S.  D. 

An  interest  in  the  theatre  at 
White  Rock,  S.  D.,  has  been  pur- 
chased by  Wallace  Hardy,  and  the 
house  has  been  reopened  after  be- 
ing dark  for  some  time. 

A  new  theatre  is  to  be  erected 
by  J.  R.  Elliot,  who  has  been  run- 
ning the  Grand  theatre  at  Dassel, 
Minn.,  for  the  past  year. 

The  Princess  theatre,  at  Sioux 
Falls,  S.  D.,  has  been  sold  by  Sam 
Cornish  to  the  McCarthy  Theatri- 
cal Enterprises,  owners  of  a  string 
of  theatres  in  this  territory. 


The  Florence  theatre  at  Elk 
Point,  S.  D.,  has  been  sold  bv  C. 
S.  Bovee  to  J.  W.  Smith. 

The  Elko  theatre,  at  Bemidji. 
Minn.,  has  been  closed  by  Bcnnie 
Berger  to  allow  for  extensive  im- 
provements and  installation  of  new 
equipment. 

The  Gem  theatre  at  Hill  City, 
Minn.,  has  been  purchased  from 
George  Keenan  by  W.  X.  Dale. 
Keen  an  has  operated  the  house  for 
the  past  three  years. 

Charlie  Bell,  N'orthwest  camera- 
man, has  returned  to  St.  Paul  with 
20,000  feet  of  animal  pictures 
which  he  took  in  the  interior  of 
Africa  during  a  four  months'  trip. 
Bell  has  not  decided  as  yet  how 
he  will  distribute  the  pictures,  but 
is  busy  editing  and  titling  them. 

E.  E.  Johnson  has  been  trans- 
ferred from  the  management  of  the 
Minneapolis  office  of  the  Premier 
Film  Company,  Minneapolis,  to  the 
same  capacity  at  Milwaukee,  and 
Frank  Rubel  has  been  appointed  to 
succeed  Mr.  Johnson.  Rubel  was 
formerly  out-of-town  booker  with 
F.  &  R. 


Seattle 


HAL  ELIAS,  publicity  and  ex- 
ploitation  man  of  the  Metro- 
Goldwyn-Mayer  exchanges  in  Se- 
attle and  Portland,  returned  last 
week  from  New  York,  where  he 
paid  his  first  visit  to  his  old  home 
in  eight  years.  He  made  the  trip 
East  as  one  of  the  party  with  Ben 
Fish,  local  M-G-M  manager,  who 
went  to  attend  his  company's  an- 
nual convention. 

Thieves  who  broke  into  the  Clem- 
mer  theatre  in  Spokane,  last  week 
escaped  with  $800  in  receipts.  A 
larger  sum  had  been  stolen  just  a 
short  time  previous. 

Co-Opcrative  Film  Exchanges 
ended  their  local  history  last  week 
with  the  closing  of  their  exchange 
and  the  assumption  of  the  business 
by  Jack  Lannon  of  Greater  Fea- 
tures, Inc.    Floyd  St.  John,  head 


of  Co-Operative  at  San  Francisco, 
came  up  to  wind  up  affairs,  and 
J.  W.  Davis,  manager  here,  expects 
to  remain  in  this  territory  with 
another  company. 

L.  II.  Kubely,  owner  of  the 
Dream  theatre  in  Ketchikan,  Alas., 
visited  film  row  last  week,  buying 
and  booking  for  the  summer  sea- 
son. 

Art  Huot,  manager  of  the  F.  B. 
O.  exchange,  left  last  week  for  his 
company's  convention. 

Al  Brake,  formerly  connected 
with  Manager  James  Q.  Clemmer's 
Fifth  Avenue  theatre,  and  also  the 
United  Artists  theatre  here,  last 
week  was  appointed  house  mana- 
ger of  West  Coast's  Colonial  the- 
atre in  Tacoma. 

Roy  Cooper,  manager  of  the  Cap- 
itol theatre  in  the  Danz  Sterling 


Chain  group  of  houses,  has  been 
confined  to  his  home,  a  result  of 
a  severe  attack  of  influenza,  but  is 
reported  to  be  progressing  nicely. 

Pete  Carroll  of  Columbia  Film 
exchanges  and  Xeal  Fast  of  Para- 
mount were  the  two  exchange  ex- 
ecutives to  leave  most  recently  for 
their  company  conventions. 

Visitors  along  the  row  last  week 
were:  Benjamin  Fly,  showman  of 
Renton ;  C.  D.  Stickley  of  Con- 
crete, Washington,  and  "Dad"  Ab- 
bott of  Sedro-Woolley. 

Information  received  from  Ta- 
coma last  week  indicated  that  the 
Heilig  theatre  in  that  city  has 
been  subleased  to  Will  Starkcy, 
head  of  the  Will  Starkey  Amuse- 
ment Company  of  Spokane.  It  is 
expected  that  the  house  will  be 
taken  over  for  the  Maylon  Players, 


a  stock  aggregation,  who  have  been 
playing  to  good  business  at  the 
Hip]>odrome  theatre  in  Spokane. 

Jack  Lannon,  head  of  Greater 
Features  Exchanges,,  Inc.,  last 
week  got  his  organization  settled 
in  comfortable  new  quarters  at 
2418  Second  avenue,  a  part  of  the 
new  film  row. 

Potter's  Temple  theatre  at  Lew- 
iston,  Idaho,  was  closed  last  week 
by  E.  J.  Potter,  manager,  following 
a  slump  in  business.  Future  plans 
for  the  house  have  not  yet  been 
determined. 

Rev  Felker,  former  head  of  the 
Universal  suburban  houses  in  this 
territory,  last  week  took  over  the 
management  of  the  Joe  Daniels 
Rooking  Agency  in  Portland, 
handling  the  bookings  for  the  Pa- 
fic  Interstate  Vaudeville  circuit. 


Dallas 


BEN  CAM  MACK,  short  subject 
sales  director  for  Universal 
Pictures  Corporation,  stopped  over 
in  Dallas  on  his  way  east  from  the 
west  coast.  Mr.  Cammack  for- 
merly worked  out  from  the  Dallas 
Universal  office  as  salesman,  and 
was  later  branch  manager  for  Uni- 
versal in  Atlanta,  which  position  he 
held  until  his  recent  promotion. 

Al  Lever,  manager  of  the  Old 
Mill,  is  back  at  the  theatre  after 
a  tonsil  operation. 


Mr.  and  Mrs.  L.  E.  Schneider 
of  the  Publix  organization  left  last 
week  for  New  York,  after  a  trip 
around  the  Publix  circuit,  assist- 
ing in  the  installation  of  Yitaphone. 


L.  E.  Harrington,  manager  of 
the  local  F.  B,  O.  office,  spent  sev- 
eral days  last  week  in  Wichita 
Falls  on  business. 

Raymond   Terranella,  publicity 


manager  of  the  Palace  theatre,  re- 
cently took  a  trip  to  Fort  Worth 
and  returned  in  the  cab  of  one  of 
the  new  oil  burning  types  of  loco- 
motives as  a  guest  of  an  engineer. 


EMPIRE  LABORATORIES  INC. 

723  Seventh  Ave.,  N.  Y.         Quality        Bryant  5437-5736-2180 

DEVELOPING  AND  PRINTING  MOTION  PICTURE  FILM 


1976 


Motion    Picture  News 


Buffalo 


ANNOUNCEMENT  by  Frank 
Sardino  that  his  Crescent  the- 
atre in  Syracuse  would  close,  fol- 
lowed the  consummation  of  a  deal 
last  week  by  which  the  Crescent 
site  will  be  used  for  the  erection 
of  a  new  $400,000  building  for  the 
W.  I.  Addis  Company.  Erected 
about  20  years  ago,  the  theatre  had 
been  operated  successfully  on  a  pic- 
ture-and-independent  vaudeville  pol- 
icy. 

Emma  Applanalp,  secretary  of 
the  Buffalo  Film  board  of  Trade, 
returned  last  Thursday  from  Cali- 
fornia where  she  attended  the  na- 
tional convention  of  secretaries  of 
Film  Boards  of  Trade. 

Phil  Gentile,  formerly  of  First 
Graphic  exchanges  of  Buffalo,  and 
more  recently  head  of  the  Roches- 
ter film  exchange  at  Rochester,  is 
moving  his  headquarters  to  Buf- 
falo, having  taken  office  space  in 
the  old  film  building  at  257  Frank- 
lin street.  It  will  continue  to  be 
known  as  the  Rochester  film  ex- 
change. 


Michael  Shea,  veteran  theatre 
operator  in  this  section,  was  made 
an  honorary  life  member  of  the 
Buffalo  Lodge  of  Elks  last  week. 
The  presentation  was  made  on  the 
stage  of  Shea's  Buffalo  theatre  by 
Exalted  Ruler  John  H.  Burns  dur- 
ing a  midnight  performance  for 
the  benefit  of  the  Elks'  charity 
fund.  Mr.  Shea,  a  charter  member 
of  the  Buffalo  lodge,  not  only  do- 
nated the  theatre  for  the  Elks' 
show,  but  also  furnished  the  entire 
performance. 

Phil  Bloom,  'booker  at  B.  F. 
Keith's  theatre  in  Syracuse,  stepped 
out  of  the  Keith-Albee-Orpheum 
organization  on  last  Saturday  to 
become  chief  booker  for  the  Wil- 
liam Fox  circuit,  replacing  Edgar 
Allen. 

Visitors  at  the  Warner  Brothers 
Buffalo  branch  last  week  included 
Mr.  Krieger,  a  Vitaphone  repre- 
sentative, and  Mr.  Dunn,  manager 
of  the  Warner  Brothers  Pittsburgh 
office,  who  came  here  for  an  ex- 
tended   conference    with    C.  E. 


Almv,  district  manager  for  the 
Warner  organization. 

The  Great  Lakes  theatre  cele- 
brated its  first  anniversary  last 
week. 

The  Gayety  theatre  has  closed 
for  the  summer  season,  and  is  un- 
dergoing extensive  renovating. 
Changes  being  made  and  refurnish- 
ing in  the  house  will  cost  around 
$5,000,  according  to  Roy  E.  Van, 
managing  owner  of  the  house. 

Mildred  Caskey,  assistant  secre- 
tary of  the  Film  Board  of  Trade, 
left  last  week,  accompanied  by  her 
father,  on  a  motor  trip. 

Announcement  was  made  last 
week  of  the  resignation  of  James 
Savage  as  head  of  the  Chase  Pic- 
tures Corporation  here,  to  take 
charge  of  the  Columbia  Pictures 
Corporation  office,  which  will  be 
opened  at  the  film  building  at  505 
Pearl  street.  Chase  Pictures  ex- 
change heretofore  has  been 
handling  the  Columbia  product. 


E.  J.  Wolf  of  the  Plaza  theatre, 
Syracuse,  and  Frank  Aprile  of  the 
Rex  theatre,  Genesea,  N.  Y.,  were 
among  the  visitors  last  week  at  the 
Paramount-Famous-Lasky  Buffalo 
exchange. 

Frank  Cornwall  of  New  York 
City  will  become  master  of  cere- 
monies at  Loew's  State  theatre  in 
Syracuse  on  June  16,  succeeding 
Ralph  Pollock.  Mr.  Cornwall  is 
coming  from  Jansen's  Hofbrau  in 
New  York,  where  he  has  been  a 
feature  for  two  years. 

Manager  William  Raynor  of  the 
Lafayette  theatre,  Buffalo,  made  a 
trip  to  New  York  last  week  to 
look  over  picture  lists  for  fall  pre- 
sentation. 

Herbert  Straub  will  become 
stage  band  leader  and  master  of 
ceremonies  at  Shea's  Buffalo  the- 
atre on  June  9,  succeeding  Ted 
King,  who  is  being  transferred  to 
another  house.  Straub  will  con- 
tinue also  to  direct  the  symphony 
orchestra  at  the  Buffalo. 


Central  Penn 


IT  is  announced  by  the  interests 
planning  the  erection  of  a  new 
$200,000  picture  theatre  at  Kulp- 
mont,  near  Mount  Carmel,  that  the 
enterprise  is  independent  of  any 
chain  of  theatres,  offsetting  the 
rumor  that  the  house  would  be- 
come a  part  of  either  the  Comer- 
ford  or  the  Chamberlain  circuits. 
The  new  Kulpmont  enterprise  is 
backed  by  the  Imperial  Amuse- 
ment Company,  owned  by  a  trio  of 
Mount  Carmel  bankers,  Dr.  W.  R. 
Buckley,  Joseph  Malinowski  and 
John  Zotkiewicz. 

Use  of  the  Russell  theatre, 
Thirteenth  and  Derry  streets,  Har- 
risburg,  was  obtained  for  last  Sun- 
day afternoon,  by  Mt.  Vernon 
Council,  Independent  Order  of 
America,     for     the  presentation 


of  the  patriotic  Memorial  Day 
service. 

According  to  annual  custom, 
Robert  S.  Steele,  owner  of  the 
Strand  theatre,  Carlisle,  granted 
the  use  of  the  theatre  on  Memorial 
Day  for  the  holding  of  patriotic 
community  exercises.  The  Rev.  M. 
C.  Manning  was  the  orator  of  the 
day. 

Tom  Singleton,  burgess  of  New 
Cumberland,  announced  that  be- 
ginning June  1st  the  borough  or- 
dinance that  calls  for  the  closing 
of  all  amusements  at  midnight 
would  be  strictly  enforced.  This 
is  aimed  chiefly  at  pool  rooms, 
though  the  law  provides  also  that 
automatic  pianos  and  other  musical 
devices  must  not  be  played  in  places 
of  amusement  after  11  p.m. 


While  firemen  were  working  at 
top  speed  to  save  one  of  his  larg- 
est theatres — the  Poli,  in  Scranton, 
which  was  menaced  by  flames  in 
a  nearby  hardware  store,  recently 
— M.  E.  Comerford,  who  is  honor- 
ary chief  of  the  Scranton  fire  de- 
partment, in  addition  to  being  head 
of  the  Comerford  chain  of  theatres, 
was  delivering  an  address  at  a 
banquet  of  the  Anthracite  Male 
Chorus,  in  the  Chamber  of  Com- 
merce building.  When  told  of  the 
fire,  Chief  Comerford  refused  to 
go,  stating  he  was  confident  noth- 
ing would  happen  to  his  theatre  so 
long  as  his  firemen  were  battling 
the  blaze. 

Edgar  Brown,  who  operated  the 
Garden    theatre,    Pottsville,  for 


many  years,  has  just  obtained  two 
patents  from  the  U.  S.  Patent  Of- 
fice, and  plans  to  place  both  de- 
vices on  the  market.  One  is  an 
automobile  brake  and  the  other  a 
brake  mechanism  to  be  applied  to 
other  vehicles. 

The  picture  theatres  of  Allen- 
town  will  face  the  competition  of 
stock  throughout  the  summer,  the 
Roberson-Smith  Players  having 
announced  they  will  continue  play- 
ing there. 

Samuel  Friedman,  manager  of 
the  Capitol  theatre,  Pottsville,  has 
returned  to  that  city  after  a  visit 
to  Scranton,  where  he  transacted 
business  at  the  home  office  of  the 
Comerford  Amusement  Company, 
which  controls  this  house. 


Philadelphia 


THE  Garden  theatre,  4th  and 
Spring  Garden  streets,  Phila- 
delphia, owned  by  the  Goodstein 
Amusement  Company,  has  been 
closed  for  an  indefinite  period  by 
order  of  the  Department  of  Public 
Safety,  acting  under  special  orders 
of  Fire  Marshal  James  O.  Mul- 
hern.  This  drastic  action  was 
taken  after  the  owners  of  the  the- 
atre had  refused  to  discontinue  the 
presentation  of  vaudeville  numbers 
after  being  warned  several  times 
by  the  marshal's  office  that  the 
house  was  not  properly  equipped 
for  such  acts,  having  no  fire  cur- 


tain, no  proscenium  wall  and  im- 
proper piping  and  wiring.  In  ad- 
dition, the  theatre  is  licensed  only 
as  a  motion  picture  house.  The 
theatre's  license  has  not  as  yet  been 
revoked,  but  it  will  not  be  allowed 
to  reopen  until  its  owner  has  satis- 
fied the  department  that  he  intends 
to  comply  with  the  regulations. 
The  Fire  Marshal  has  issued  a 
statement  to  the  effect  that  his  de- 
partment is  starting  a  campaign  to 
close  all  motion  picture  theatres 
that  violate  fire  and  building  regu- 
lations. 

Oscar    Neufeld,    proprietor  of 


Success  Pictures  Exchange,  will 
have  a  formal  opening  in  the  new 
offices  at  13th  and  Vine  streets  on 
June  11th,  with  a  reception  to  ex- 
hibitors from  eleven  to  two  o'clock. 
A  number  of  independent  pro- 
ducers have  signified  their  intention 
of  being  present. 

Several  hundred  persons,  includ- 
ing city  officials,  members  of  the 
Board  of  Education  and  the  family 
of  the  late  Jules  E.  Mastbaum, 
president  of  the  Stanley  Company 
of  America,  attended  the  exercises 
in  conjunction  with  the  laying  of 
the  cornerstone  of  the  new  Jules 


E.  Mastbaum  Vocational  School, 
Frankford  avenue  and  Clementine 
street,  Philadelphia,  recently.  Wil- 
liam Rowen,  president  of  the 
Board  of  Education,  presided  at 
the  exercises  and  in  a  short  ad- 
dress eulogized  Mr.  Mastbaum. 

In  addition  to  his  duties  as  man- 
ager of  the  local  F  B  O  exchange, 
Jerry  Safron  returned  from  the 
national  F  B  O  convention  in  Chi- 
cago with  the  title  of  division  man- 
ager and  will  now  supervise  the 
Pittsburgh  territory  as  well  as 
Philadelphia. 


June    9,    19  28 


1977 


New  England 


THE  Midway  theatre  at  Alclen- 
vi lie,  Mass.,  has  closed  with 
the  exception  of  Sunday,  when 
double  feature  programs  are  pre- 
sented. 

Interstate  Amusement  Co.  lias 
taken  over  the  Crescent  Gardens 
theatre  at  Revere,  from  Joseph 
Levenson.  A  new  company  is  to  be 
organized  to  conduct  the  theatre 
known  as  the  Crescent  Gardens  Op- 
erating Co.,  which  will  be  a  sub- 
sidiary to  the  Interstate  company. 

The  summer  theatre  at  Nuttings 
Lake,  Billerica,  Mass.,  is  sched- 
uled to  open  about  June  18th. 

Charles  Murray,  popular  motion 
picture  star,  was  a  guest  at  ex- 
changes along  Boston  film  row  last 
week. 

The  Casino  theatre  at  Old  Or- 
chard, Me.,  opened  the  past  Tues- 
day. William  Duffy  will  operate 
the  theatre. 


L.  J.  Hacking,  the  new  Eastern 
Division  manager  for  Pathe,  was  in 
Boston  recently  on  business.  Mr. 
Hacking  comes  east  after  acting 
as  special  representative  for  Pathe 
in  the  Middle  West. 

Branch  Manager  R.  C.  Cropper 
and  Frank  Ross  of  the  sales  staff 
of  Pathe  have  returned  to  Boston 
following  the  Pathe  convention  at 
the  Drake  Hotel,  Chicago. 

Norub'jga  Park  opened  last  Sat- 
urday. William  White  will  manage 
the  theatre  this  season. 

Seven  members  of  the  Boston 
exchange  of  Fox  attended  the  re- 
gional convention  at  the  Park  Cen- 
tral Hotel  in  New  York  last  week. 
They  are  Moe  Grassgreen,  Samuel 
Berg,  Tom  Jennings,  Harry  Alex- 
ander, Irving  Shiftman,  "Chick" 
Yarney  and  Jack  Basch.  At  New 
York  they  joined  District  Manager 


Harry  F.  Campbell,  who  had  been 
in  that  city  several  days  previously 
for  the  district  managers'  meeting. 

Sunset  theatre  at  Nantasket  has 
opened  for  the  season.  M.  R.  Burns 
is  operating  the  house. 

Fraternity  Hall  at  Baldwinsville, 
Mass.,  has  been  sold  by  J.  Mat- 
thieu  to  F.  J.  Maynard. 

The  Park  theatre  at  Lebanon, 
X.  11.,  formerly  operated  by  F.  1'. 
Sharby,  was  sold  to  C.  L.  Beede, 
who  operates  theatres  at  Enlield 
and  other  New  Hampshire  towns. 

The  Central  theatre  at  Westerly, 
R.  I.,  has  recently  been  sold  by  M. 
Xobogroski  to  J.  L.  Weydt. 

The  Strand  theatre  at  Norwich. 
Conn.,  has  been  sold  by  N.  B. 
Lewis  to  S.  W.  Feld. 

Another  new  theatre  is  pro- 
posed for  North  Attleboro,  of  the 
community  type.  Ernest  C.  Mulvey 


and  Donald  LeSagc  are  leaders  of 
the  movement  to  raise  a  fund 
within  the  town  to  construct  the 
playhouse. 

Office  Manager  Harry  Martin  of 
the  American  Feature  Film  ex- 
change at  Boston  is  back  on  the 
job  after  several  weeks'  illness. 

Edward  Selette  of  the  Metropol- 
itan Ixjoking  offices  has  returned 
from  a  trip  to  Baltimore.  Stanley 
Willis  of  the  same  office  is  back 
from  a  business  trip  to  New  York 
City. 

The  Markel  Amusement  Co.,  of 
which  Phil  Markel  is  the  head,  has 
taken  larger  quarters  and  is  now  lo- 
cated at  60  South  street. 

Jack  Goldstein,  formerly  with 
Metro-Goldwyn,  has  been  made  as- 
sistant in  the  advertising  depart- 
ment of  the  New  Fngland  Theatres 
( )perating  Corporation. 


Cleveland 


THE  third  annual  Cleveland 
Film  Golf  Tournament  is  all 
set  to  take  place  June  22nd  at  the 
Beechmont  Country  Club.  Every- 
one connected  with  the  film  m- 
dustry  is  eligible  to  attend.  Prizes 
will  be  awarded  to  those  entering 
contests.  A  charge  of  $10.00  is 
made  for  players  and  of  $50,000  for 
non-players.  This  includes  greens 
and  caddy  fees,  luncheon  and  din- 
ner. W.  N.  Skirboll,  Columbia 
franchise  holder,  and  O.  J.  Ruby, 
manager  of  the  Pathe  exchange, 
are  handling  arrangements.  Last 
year's  tournament  was  a  great 
success,  but  it  is  expected  that 
there  will  be  a  record  turn-out  this 
year. 

Meyer  Fischer,  president  of  the 
Fischer  Film  Company,  was  in 
New  York  recently  lining  up  the 


company's  product  for  next  season. 

Jesse  Fishman,  general  manager 
of  the  Standard  Film  Service 
Company,  has  returned  from  New 
York.  Fishman  states  that  he  has 
closed  for  a  complete  line  of  prod- 
uct for  the  coming  season. 

The  Stillman  theatre  has  an- 
nounced that  it  will  offer  some  of 
the  biggest  attractions  of  the  year 
during  the  summer  months  instead 
of  saving  them  for  the  fall.  The 
new  theory  of  exhibition  is  that 
only  the  big  pictures  will  do  busi- 
ness in  the  summer  time,  while  in 
the  winter  the  lesser  attractions 
will  get  by. 

F  B  O  announces  a  shifting  of 
salesmen  in  this  territory.  H. 
Hull  will  cover  Akron,  Canton 
and  Youngstown  in  the  future  in- 
stead of  W.  G.  Sturgis.  who  has 


been  transferred  to  the  Detroit 
F  B  O  office.  Hull  was  formerly 
in  Indianapolis. 

It  has  been  reported  that  Chester 
Loewe  has  joined  the  Columbia 
staff  in  Detroit. 

The  new  policy  at  the  Park  the- 
atre opened  last  week  with  a  bang. 
The  house  was  packed.  The  new 
ixjlicy  is  offering  a  complete  change 
of  program  on  Thursday,  and  sub- 
stituting vaudeville  for  presenta- 
tions. 

William  Haynes,  manager  of  the 
Allen  theatre,  does  not  confine 
himself  to  the  executive  end  of  the 
business.  He  is  also  a  musician, 
and  he  personally  arranges  the  or- 
chestra overtures  presented  each 
week. 

Herbert  Ochs,  assistant  man- 
ager  of   the   First   National  ex- 


change, and  J.  S.  Cangney  have 
purchased  the  Park  theatre,  Paines- 
ville,  from  the  Park  Amusement 
Company.  Cangney,  who  is  an 
experienced  exhibitor,  will  run  the 
house. 

H.  W.  Johnson,  who  owns  and 
operates  a  chain  of  motion  picture 
houses  in  Conneaut,  has  purchased 
the  Liberty  theatre,  Geneva,  from 
F.  P.  Garber.  Change  of  owner- 
ship becomes  effective  June  15th. 

Caldwell  Brown  is  slowly  but 
surely  gathering  under  his  banner 
all  of  the  theatres  in  Zanesville. 
The  Grand  is  his  latest  acquisition, 
having  just  purchased  it  from 
Messrs.  H.  S.  Winn  and  J.  Barker. 
Brown's  other  houses  are  the  New 
Libert v,  the  Opera  House,  and  the 
Wcller. 


Kansas  City 


E.  REYNOLDS,  former  Uni- 
✓  •   versal  representative  in  the 
Kansas  City  territory,  has  joined 
the  Warner  Bros,  sales  force  and 
is  covering  Southern  Missouri. 

F.  C.  Koden,  president  of  Mid- 
west Theatres,  Inc.,  made  a 
hurried  business  trip  to  Dodge  City, 
Kans.,  last  week. 

John  Graham,  formerly  booker 
at  the  Tiffany  exchange,  has  joined 


the  F.  B.  O.  branch  sales  staff  at 
Kansas  City. 

Edward  Smith,  sales  manager 
for  Tiffany-Stahl,  Kansas  City,  has 
returned  to  his  desk  after  an  illness 
of  several  weeks. 

The  Colonial  theatre,  a  suburban 
house  of  Kansas  City,  has  been 
sold  by  Dr.  R.  H.  Simons  to  Mr. 
and  Mrs.  Robert  Blond  for  S54  (MMi. 
The  house,  which  seats  about  1300 


persons,  is  under  a  9-ycar  lease  at 
a  $6,000  annual  rental,  the  lease 
being  held  by  H.  H.  Barrett,  oper- 
ator of  the  tlieatre. 

David  Bader.  in  charge  of  ac- 
cessories for  all  Universal  branch- 
es; Harry  Charnas,  home  office 
representative  for  Warner  Bros. ; 
J.  F.  Burke,  home  office  auditor  for 
Educational ;  Jesse  L.  Lasky.  vice- 
president  of  Paramount,  and  Har- 
lan Thompson,  Paramount  scenario 


writer,  were  Kansas  City  visitors 
last  week. 

The  annual  report  of  Guy 
Holmes,  city  motion  picture  censor 
of  Kansas  City,  shows  that  more 
pictures  were  submitted  to  the  cen- 
sor's office  during  the  year  ending 
April  30th  than  during  the  pre- 
vious year.  There  were  5.581  reels 
submitted  during  the  present  year, 
as  compared  to  5.023  the  past  year, 
the  report  showed. 


UNIFORMS  ?^!!  COSTUMES  SUitti  BROOKS  !TT 


1978 


Motion    Picture  News 


Salt  Lake  City 


DAVE  FARQUHAR  is  mana- 
ger of  the  new  office  recently 
opened  for  the  distribution  of  Co- 
lumbia Pictures  on  film  row.  Mr. 
Farquhar  will  leave  for  the  state 
of  Idaho  on  an  extensive  sales  trip 
in  about  a  week. 

Fred  Gage,  manager  for  United 
Artists,  returned  a  short  time  ago 
from  a  swing  into  the  territory, 
during  which  he  covered  most  of 
the  key  points  of  Montana. 

Able  Davis  is  representing 
United  Artists  in  the  state  of 
Idaho  at  this  time. 

Wm.  Mendelsohn,  special  ex- 
ploiteer  for  United  Artists  Western 
Division,  spent  the  past  week  in 
this  city.  He  expects  to  return  to 
Salt  Lake  again  during  July  for  a 
special  assignment. 

It  is  reported  that  J.  K.  Burger, 
one  of  the  Home  Office  representa- 
tives for  United  Artists,  will  ar- 
rive in  this  city  on  a  tour  of  in- 
spection during  the  coming  week. 

Mr.  and  Mrs.  Littlejohn  of  Price, 
Utah,  made  a  visit  to  the  exchanges 
of  this  city  recently. 

Neil  Schettler,  orchestra  leader. 


who  for  the  past  few  months  has 
been  in  charge  of  the  Victory  the- 
atre orchestra,  has  been  given 
charge  of  the  orchestra  at  the  Par- 
amount theatre. 

E.  Ostlund  of  the  Rivoli  theatre 
at  Springville,  Utah,  spent  a  short 
time  in  this  city  conferring  with 
local  branch  managers,  as  did  Ern- 
est K.  Pappas  of  the  Diana  the- 
atre at  Copperfield,  Utah. 

Other  exhibitors  along  film  row 
last  week  were :  S.  B.  Steck  of 
the  Lyceum  theatre,  at  Ogden ; 
Mell  Stringhom,  of  the  Colonial  at 
Ogden ;  Steve  Deal,  of  the  Star  at 
Springville,  Utah ;  J.  W.  Nixon,  of 
the  Bonita  theatre  at  Provo,  Utah  ; 
J.  E.  Tietjen,  of  the  Jewel  et  San- 
taquin,  Utah;  J.  J.  Gillette,  of 
Tooelle,  Utah ;  B.  G.  Thatcher,  of 
the  Capitol  and  Lyric  at  Logan ; 
George  Lindsay,  of  Eureka,  Utah, 
and  the  Peery  Brothers,  of  the 
Egyptian  and  Ogden  theatres  at 
Ogden,  Utah. 

Manager  Chas.  Walker  is  back 
at  the  local  Fox  office,  following 
the  National  convention  held  in 
New  York. 


Clyde  H.  Messinger,  local  man- 
ager for  Educational,  returned  last 
week  from  Montreal,  Canada, 
where  Educational  Pictures  Cor- 
poration held  their  convention. 

Jos.  Skirboll,  special  representa- 
tive for  Vitaphone,  is  in  this  city 
for  a  short  visit,  negotiating  with 
managers  of  the  larger  towns  or 
the  territory  for  the  Vitaphone. 

The  local  Warner  Brothers  ex- 
change has  recently  had  two  new 
salesmen  added  to  the  force, 
namely,  S.  Gustaveson,  who  will 
work  the  state  of  Idaho,  and 
Charlie  Hamal,  well  known  here 
through  his  association  with  Metro- 
Goldwyn-Mayer,  who  is  to  cover 
Montana.  Ed  C.  Mix  is  to  be 
transferred  to  the  Utah  territory 
from  the  Idaho  branch,  where  he 
has  been  for  several  months  past. 

H.  C.  Charnas,  special  represen- 
tative for  Warner  Brothers  fran- 
chises, conducted  a  sales  meeting 
in  this  city  last  week. 

Manager  Wayne  Ball  of  the  lo- 
cal Warner  Brothers  office  is  at 
present  out  in  the  Montana  terri- 
tory. 


Play  Date  Representative  Bur- 
ret  Jacocks,  of  Universal,  is  spend- 
ing some  time  in  this  city  from  the 
Pacific  Coast. 

Manager  Al  O'Kecfe  returned 
from  Chicago  last  week,  where  he 
attended  the  Pathe  convention  held 
from  May  21st  to  25th.  A  sales 
meeting  was  held  at  the  local 
Pathe  office  upon  the  return  of 
M  anager  O'Keefe,  by  Division 
Manager  L.  W.  Weir.  Salesmen 
Jack  Connors,  Lon  Hoss,  George 
Hayes,  Dave  McElhinney  and  Bob 
Boomer,  as  well  as  Manager 
O'Keefe,  were  in  attendance. 

Branch  Auditor  Leo  Adler  is  at 
Salt  Lake  City  Pathe  exchange. 

L.  L.  Savage,  Pathe  district  rep- 
resentative, departed  for  the  coast 
recently  after  an  extended  visit  to 
this  city. 

Manager  L.  C.  Wingham  of  the 
local  Metro-Goldwyn-Mayer  ex- 
change was  in  Idaho  the  past  week 
and  is  now  back  at  the  exchange. 

A  motion  picture  reel,  "A  Trip 
Through  a  Paper  Mill,"  was  shown 
at  the  regular  weekly  meeting  of 
the  Kiwanis  Club  of  this  city  at 
the  Hotel  Utah,  May  31st. 


New  York  &  New  Jersey 


THE  Rialto,  Strand  and  Play- 
house theatres  in  Poughkeep- 
sie,  formerly  owned  by  George 
Cohen,  have  been  taken  over  by  S. 
Rosenthal,  who  will  run  the  houses 
under  the  name  of  Newpo  The- 
atres, Inc.  Rosenthal  has  also  se- 
cured from  Cohen  the  State, 
Cameo  and  Star  theatres  at  New- 
burgh,  New  York,  to  be  operated 
under  the  same  management. 

Frank  Curran  will  open  the  new 
Graham  theatre  at  Gerrittsen 
Beach,  Brooklyn,  on  June  1st,  us- 
ing a  straight  picture  policy. 

With  the  return  of  A.  Pincus 
to  the  Park  theatre,  5th  avenue  and 
44th  street,  Brooklyn,  the  house, 
which  formerly  ran  pictures  and 
vaudeville,  has  changed  for  the 
summer  to  pictures  and  tabloid. 
Mr.  Pincus  was  temporarily  in 
charge  of  the  Fort  Way  theatre. 

The  Art  theatre,  Brooklyn,  for- 
merly operated  by  R.  Robertson, 
was  recently  taken  over  by  James 
Michaelson. 

Ray  Lestrange,  now  manager  of 


the  Tivoli  theatre,  Brooklyn,  re- 
cently inaugurated  a  summer  policy 
of  pictures  and  tabloid. 

J.  Seigal  has  been  appointed 
manager  of  Loew's  Manor  theatre, 
Coney  Island  avenue,  Brooklyn. 
Mr.  Siegal  is  to  occupy  the  place 
vacated  by  H.  Brown,  who  has 
been  transferred  to  Loew's  Pre- 
mier. 

C.  F.  Burns  is  at  present  man- 
aging Loew's  Universal  theatre, 
Borough  Park,  Brooklyn,  which 
was  recently  purchased  from  Uni- 
versal. 

The  S  &  S  circuit  have  closed 
down  the  Globe  theatre,  Sumpter 
street,  Brooklyn. 

Joseph  Seider,  of  Prudential 
Film  Distributors,  accompanied  by 
Mrs.  Seider,  spent  several  days 
last  week  in  Montreal,  Canada. 
Mr.  Seider,  who  has  been  ill,  de- 
cided he  needed  a  little  vacation. 

The  management  of  the  Strand 
theatre,  one  of  the  Sydney  S. 
Cohen  group,  at  161st  street  and 
Westchester    avenue,    the  Bronx, 


contracted  last  week  with  Joe 
Hornstein,  of  National  Theatre 
Supply  Company,  for  two  Simplex 
projection  machines,  two  Peerless 
lamps,  one  Goldfibre  screen  and 
one  Hertner  transmitter. 

The  Al.  &  S.  Delancey  street, 
theatre,  formerly  operated  by 
Meyer  and  Schneider  circuit,  is 
now  in  the  hands  of  Fred  Bauni. 

It  is  rumored  that  Mr.  Thomp- 
son, of  the  State  theatre,  Elizabeth. 
New  Jersey,  has  purchased  the 
Park  theatre  at  Roselle  Park. 

Stanley-Fabian  circuit  have 
closed  their  Castle  theatre  at  Ir- 
vington,  N.  J.,  for  the  summer 
months. 

The  Strand  theatre  in  Newark, 
New  Jersey,  and  the  Cameo  in 
Nutley,  after  extensive  alterations, 
will  reopen  the  latter  part  of  June. 
These  houses  are  owned  bv  Louis 
Gold. 

Following  their  usual  policy,  the 
management  of  the  Airdrome  the- 
atre, Seabright,  New  Jersey,  will 
open  for  the  summer  months. 


Joe  Kennedy,  manager  of  Loew's 
Warwick  theatre,  Brooklyn,  is 
absent  on  a  two  weeks'  vacation. 

Fred  Faulkner,  owner  of  the 
Strand  theatre,  Ocean  Grove,  New 
Jersey,  expects  to  open  the  house 
around  the  20th  of  June. 

It  is  reported  that  ownership  of 
the  Liberty  theatre,  East  Islip, 
Long  Island,  has  changed  hands. 
The  identity  of  the  new  owner  has 
not  yet  been  learned. 

A  new  theatre  is  announced  for 
opening  at  Hillside,  N.  J.,  next 
Saturday,  to  be  named  the  Mayfair. 

The  110  Sherman  Avenue  Corp., 
Fred  Rudinger,  president,  sold  to 
a  client  of  A.  Freundlich,  a  one- 
story  and  basement  taxpayer  lo- 
cated at  110  Sherman  avenue,  the 
Bronx,  which  is  now  in  the  course 
of  construction. 

Said  property  was  held  at  $100,- 
000  and  was  sold  for  all  cash  above 
a  $60,000  mortgage.  A.  A.  Silber- 
berg,  attorney,  represented  the 
seller. 


Canada 


TWELVE  more  moving  picture 
theatres  in  Montreal,  Quebec, 
adopted  the  Saturday  opening  pol- 
icy for  program  changes,  starting 
June  2,  when  all  houses  of  United 
Amusements,  Limited,  directed  by 
George   Nicholas,   switched  from 


Sundavs  to  Saturdays  to  start  new 
bills. 

The  theatres  affected  included 
substantial  houses  throughout  the 
whole  city,  comprising  the  Rose- 
mount,  Corona,  Belmont,  Papineau, 
Westmount,     Amherst,  Plaza, 


Mount  Royal,  Rialto,  Regent, 
Rivoli,  and  the  Strand. 

Some  time  ago  the  leading  film 
houses  of  Canada's  largest  city, 
such  as  the  Capitol  and  Palace, 
turned  to  Saturday  openings  and 
now  theatres  throughout  the  city 


are  operating  on  this  plan. 

After  being  rebuilt,  the  Arcade 
theatre,  St.  Catherine  and  Mais- 
onneuve  streets,  Montreal,  has  been 
reopened  under  the  direction  of 
Joseph  Cardinal. 


June    9,    1  9  28  1979 


Projection 

s%  Optics,  Electricity,  Practical  Ideas  &  Advice 


Emergency  Lighting  Units 

i <Y1 II?]  need  for  a  separate  source 
of  electrical  energy  apart  from 
the  main  service  brought  into 
the  theatre  has  long  been 
recognized  as  necessary  to 
take  care  of  emergencies 
created  by  breaks  in  the  regular  service. 

In  some  states,  it  is  even  mandatory  that 
all  exit  lights  be  supplied  with  dual  service, 
the  emergency  source  of  supply  taking  the 
form  of  storage  batteries  placed  within  the 
theatre  or  a  direct  connection  being  made 
to  the  street  mains  ahead  of  the  house 
meter. 

These  legislative  precautions,  however, 
in  those  states  which  have  them,  are  re- 
stricted solely  to  exit  lighting,  the  idea  be- 
ing to  provide  for  a  sufficient  amount  of 
illumination  to  permit  ready  egress  from 
the  theatre  in  times  of  distress. 

Aside  from  these  minimum  requirements, 
theatre  owners  were  quick  to  realize  that 
it  also  would  be  good  business  to  extend 
this  idea  to  include  the  major  part  of  the 
electrical  equipment  in  the  theatre  in  order 
to  assure  operation  at  all  times  and  espe- 
cially during  the  brief  intervals  of  momen- 
tary interruptions  caused  by  minor  acci- 
dents to  the  public  service. 

It  is  not  at  all  uncommon  now  for  thea- 
tres to  install  two  separate  motor-generator 
outfits,  the  individual  units  being  so  wired 
as  to  permit  single  action  interchangeably 
or  double  action  in  parallel.  This  safety 
measure,  which  is  directed  entirely  toward 
continuous  operation  of  the  theatre  while 
the  show  is  in  progress  is  quite  logical 
and  necessary  although  it  by  no  means 
takes  care  of  interruptions  in  the  main 
electrical  service.  Such  an  interruption, 
when  it  occurs,  affects  the  entire  theatre 
and  all  equipment  contained  within  it  so 
that  some  other  agency  i-  required  to  re 
lieve  this  emergency. 

This  is  best  accomplished  by  means  of 
a  self-contained  and  separate  emergency 
lighting  outfit.  Until  recently  the  types 
most  commonly  used,  employed  a  bank  of 
heavy  duty  storage  batteries,  the  com- 
bined capacity  of  which  was  sufficient  to 
supply  current  simultaneously  to  one  mo- 
tion picture  projector,  a  spot  lamp,  the 
house  lights  and  even  back  stage  lights. 

Specially  constructed  sets  even  go  so 
far  as  to  provide  service  to  the  entire  the- 
atre regardless  of  equipment  thrown  on  the 
line,  the  time  limit  of  operation  being  in 
the  neighborhood  of  one  hour  or  more. 

The  battery  sets  are  so  designed  and  ar- 
ranged that  when  a  break  in  the  main  ser- 
vice occurs,  an  electrically  actuated  switch 
automatically  and  instantly  changes  the 
service  over  to  the  emergency  set  so  that 
no  break  in  the  service  to  the  equipment 
being  used  at  the  moment  can  be  noticed. 

A  new  form  of  emergency  lighting  set 
which    incorporates    old    principles    in  a 


rather  novel  manner  has  been  introduced 
to  the  theatre  field  and  holds  forth  prom- 
ises because  of  its  extreme  compactness 
and  simplicity. 

A  distinguishing  feature  is  its  ability  to 
supply  current  to  the  theatre  for  an  inde- 
finite period  of  time  so  that  no  matter  how 
long  the  main  service  may  be  out  of  action 
there  is  no  danger  of  the  emergency  system 
being  unable  to  provide  current  continu- 
ously. 

This  outfit  consists  of  a  110  volt  direct 
current  generator  directly  connected  to  a 
Pelton  Water  Wheel  with  the  necessary 
automatic  equipment  to  control  the  start- 
ing and  stopping  of  the  set  when  a  service 
failure  occurs. 

When  in  operation,  the  Pelton  Wheel  (A 
Water  Turbine)  is  driven  at  a  high  rate  of 
speed  by  the  impact  of  water  issuing  from 
a  nozzle  placed  tangent  to  the  edge  of  the 
wheel.  Water  is  taken  direct  from  the  city 
mains  so  that  a  reliable  prime  mover  is 
available  at  all  times. 

The  automatic  starting  device,  on  the 
control  panel,  consists  primarily  of  a  sole- 
noid which  is  connected  to  the  house  side 
of  the  switch  that  controls  the  exit  or 
emergency  lighting  circuit.  The  solenoid  is 
energized  only  as  long  as  these  lights  are 
supplied  with  current  from  the  outside  or 
regular  source  of  supply.  When  this  cur- 
rent is  cut  off,  the  solenoid  is  de-energized 
and  immediately  and  automatically  causes 
the  needle  nozzle  to  open,  which  starts  the 
water  wheel  and  brings  the  generator  up 


-■-or 

Hand  reset  lever- 


to  full  load  and  voltage  within  three  sec- 
onds. 

Simultaneously  with  the  opening  of  the 
needle  nozzle,  a  switch,  which  is  part  of 
the  equipment,  closes  and  turns  the  cur- 
rent, generated  by  the  Hydro-electric 
emergency  unit,  into  the  theatre  circuit. 
The  unit  continues  to  furnish  current  until 
the  regular  service  is  restored,  whereupon 
it  is  necessary  to  close  the  needle  nozzle 
manually,  by  closing  a  lever.  The  unit  is, 
then,  again  ready  to  function  automatically 
when  the  next  interruption  in  the  regular 
source  of  current  supply  occurs. 

Figure  1  shows  the  general  layout  of  the 
equipment  and  its  manner  of  installation. 
These  units  are  available  in  two  standard 
sizes,  300  Watts  and  1500  Watts.  They  are 
so  designed,  however,  as  to  permit  a  heavy 
overload  for  several  hours.  Special  units 
may  be  had  in  any  size  up  to  and  including 
5000  Watts. 

With  the  present  standard  capacities, 
these  sets  are  limited  strictly  to  providing 
emergency  lighting  of  a  general  nature  in 
addition  to  the  required  exit  lighting. 
Even  the  maximum  capacity  of  5000  Watts 
is  hardly  sufficient  to  take  care  of  ordinary 
forms  of  projection  equipment  and  the 
operation  of  a  high  intensity  arc  equipped 
projector  would  be  out  of  the  question. 

For  strictly  emergency  lighting  purposes, 
however,  there  appears  to  be  no  reason 
why  this  type  of  set  would  not  offer  nu- 
merous advantages. 


"if  PELTON 
2  7  Hp. 
Water  Motor 

40  Lb. 
Pressure 


1.5  Kw  Generator 
700-1200  Rpm 
110-125  Volts 
Direct  Current 


3  i  i  aB-SiEjBBSitiaa   H  I  I 


fx/t  tights  'fmeroencv  lights 
Wiring  Diagram  of  Lighting  Circuit  tor  l500  Watt 
 emergency  Lighting  Unit 


SPECIAL 
SELF -REGULATING 
&ENC0ATQP 


View  from 
Commutator  Eri 


General  Assembly  of  1500  Watt  Emergency  Lighting  Unit. 


1980 


Motion    Picture  News 


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That  is  why  the  shrewdest  buyers 
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Market    mid   49th    Sts.,    Philadelphia,  Pa. 


A  BUSINESS  BOOSTER 

for  your  theatre 
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ten up  for  too,  Printed  and  Detirered  to  your 
theatre  at  a  small  cost. 

Write  for  Sample*  and  Prices  to 

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St.  Louis  Theatres  Prepare 
For  Hot  Weather 

Amusement  life  in  St.  Louis,  Mo.,  within 
a  comparatively  few  years  has  undergone 
a  complete  seasonal  change. 

In  the  days  when  the  old  Century  and 
Olympic  were  the  city's  leading  dramatic 
theatres,  the  Columbia  the  leading  vaude- 
ville house;  the  Standard  the  home  of  folly 
two  frolics  daily  and  the  Haviland  and 
Imperial  the  places  where  real  thrillers 
could  be  viewed  for  a  dime  and  upwards 
the  theatrical  and  musical  life  of  the  town 
went  on  vacation  late  in  May. 

Now,  thanks  to  the  use  of  electrical  re- 
frigeration and  other  improvements  in 
cooling,  amusement  palaces  get  a  fresh  start 
with  the  coming  of  dog  days  while  outdoor 
forms  of  entertainment  not  thought  of 
twenty  years  ago  are  now  the  vogue. 

On  June  4  the  annual  season  of  light 
operas  at  the  Municipal  Theatre  in  Forest 
Park  got  under  way  while  dozens  of  air- 
domes  will  be  in  full  glory  before  the  close 
of  June.  The  Garden  Theatre  in  St.  Louis 
County  has  also  added  much  to  the  Sum- 
mer amusement  life  of  St.  Louis  and  vi- 
cinity. 

Such  houses  as  the  Ambassador,  Loew's 
State,  the  St.  Louis,  Missouri,  Grand  Cen- 
tral and  Grand  Opera  House,  being  equip- 
ped with  the  very  last  word  in  cooling 
system,  never  close  their  doors  because  of 
hot  weather  and  in  fact  when  Sol  is  going 
strongest  attract  patrons  because  of  the 
cool  atmosphere  that  prevails  in  the  audi- 
torium. 

Perhaps  no  city  in  the  world  has  solved 
the  hot  weather  amusement  problem  so 
effectively  as  St.  Louis. 


Remodeled  Lyric  Theatre 
Opened  at  Waycross,  Ga. 

After  having  been  closed  for  several 
weeks  for  remodelling  and  complete  reno- 
vation, the  New  Lyric  Theatre,  Waycross, 
Ga.,  has  been  reopened.  To  all  appear- 
ances the  house  is  brand  new  and  is  now 
one  of  the  handsomest  theatres  of  its  size 
in  South  Georgia.  The  effect  inside  is  of  a 
Mediterranean  castle. 

The  foyer  has  been  completely  changed 
and  made  more  distinct  in  arch  construc- 
tion, being  decorated  with  artistically  ar- 
ranged draperies.  Beautiful  iron  grills 
have  been  placed  in  the  arch  construction, 
while  the  lighting  effects  have  been  in- 
stalled to  carry  out  the  idea  of  soft  shade 
and  harmony.  The  decorations  were  by  L. 
D'Englere,  of  Jacksonville,  Fla.,  who  is 
noted  for  his  artistic  work.  In  the  New 
Lyric  work  he  was  assisted  by  T.  J.  Darl- 
ing, Waycross  contractor. 


Standard 

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Aster  Theatre  Building 
IN.  W.  Cor.  45th  St.  &  Broadway 
Lackawanna  7876 


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Pull  Big  Business 
in  Hot  Weather 

Cool  theatres  pull  big 
business.  It  pays  to  keep 
your  patrons  cool — com- 
fortable. 

Fill  your  empty  seats — 
increase  your  box-office 
receipts — draw  crowds  of 
steady  patrons  with  the 
Typhoon  Cooling-  System. 

Write  for  Booklet  N-l 

Typhoon  Fan  Company 

345  West  39th  Street,  New  York 
Offices  in  Principal  Cities 


/  u  n  e    9,    19  28 


]<)H\ 


COMPLETE  RELEASE  CHART 

Productions  are  listed  according  to  the  names  of  Distributors  in  order  that  the  Exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming. 
Features  which  are  finished  or  are  in  work,  but  to  ivhich  release  dates  have  not  been  assigned,  are  listed  in 

"Coming  Attractions"    (S.  R.  indicates  State  Right  release.) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


BRAY  PRODUCTIONS 


Title 


Star 


Rel.   Date     Length  Reviewed 


Bare  Co-Ed,  The  Murdock-Cavalier-Lancaster  Feb.  10.     2  reels  Jan.  7 

Barnyard  Rivals  W.  Lantz-M.  Shaw-T.  Ward.     Mar.  10. 

Cat  Tales  McDougall  Kids  Feb.  20. 

Cutting  Up  McDougall  Kids  Mar.  20 

Daze  of '49  J.  Cooper-L.  Carver  Jan.  2 

Duke's  Dirty  Doings  P.  Murdock-N.  Cavalier  Feb.    1 . 

Fowl  Play  McDougall  Kids   April  20 

Lost  In  the  Lurch  P.  Murdock-N.  Cavalier  Mar.  1 

Mr.  Pooh  McDougall  Kids  Jan.  20 

COLUMBIA 

FEATURES 


2  reels 

Jan. 

7 

2  reels  . 

Mar. 

17 

2  reels  . . 

2  reels 

Mar. 

17 

2  reels 

Feb. 

4 

2  reels 

Mar. 

17 

2  reels 

2  reels 

Mar. 

17 

2  reels 

Jan. 

7 

Title  Star  Rel.  Date 

After  the  Storm  Bosworth-Gllbert-Delaney  April  19. . . 

By  Whose  Hand?  Cortex-Gilbert  Sept.  15  . 

Broadway  Daddies  Logan-Lease   April  7. . . 

College  Hero,  The  Agnew-Lease-Garon  Oct.    9. . . 

Desert  Bride,  The  Compson-Forrest  Mar.  26  . 

Fashion  Madness  Windsor-Howes  Dec    8. . . 

Golf  Widows  Ford-Reynolds-Rand  May   1 . . 

Isle  of  Forgotten  Women  Tearle-Sebastian  Sept  27. . 

Lady  Raffles  Taylor-Drew  Jan.  25. . . 

Matinee  Idol,  The  Walker-Love  Mar.  14. . 

Modern  Mothers  Chadwick-Fairbanks,  Jr.-Kent    May  13 

Name  the  Woman  Stewart-Glass   May  25. 

Opening  Night,  The  Windsor-Bowers  Nov.  14. . . 

Ransom  Wilson-Burns   June  7. 


Length 
5459  feet 
5432  feet 
540Cfeet 
5628  feet 
5425  feet 
5513  feet 
5592  feet 
5645  feet 
5471  feet 
5925  feet 
5540  feet 


Reviewed 
'.  Jan!  7 
.  Dec  9 
Mar.  31 
Jan.  21 
May  5 


5524  feet       Mar.  17 


Sept.  3 
Dec.  20 


6.. 
2 
2 

I., 
21. 


Sally  in  Our  Alley  Mason-Arlen 

Siren,  The  Revler-T.  Moore 

So  This  Is  Love  Mason-Collier-Walker 

Sporting  Age,  The  Bennett-Herbert-Nye 

Stage  Kisses  Harlan-Chadwlck  

That  Certain  Thing  Graves-Dana  

Tigress,  The  Holt-Revier  

Warning,  The  Holt-Revler  

Wife's  Relations,  The  Mason-Glass  

Woman's  Way,  A  Livingston-Baxter  Feb.  18 

Coming  Attractions 
Title  Star 

Beware  of  Blondes  Revier-M.  Moore  

Gangster,  The  Livingston-Day  

Way  of  the  Strong,  The    Day-Livingston-Von  Eltz  

Virgin  Lips  Borden-Boles  


Feb 
Mar 
Nov. 
Jan. 
Oct. 
Nov.  26 
Jan.  13 


5892 reet  

5996  feet  

5611  feet  

5467  feet 

June  2 

5435  feet 

6047  feet 

.  Mar.  10 

5357  feet 

Mar.  17 

5791  feet 

Jan.  7 

5508  feet 

April  28 

5472  feet 

Length 

Reviewed 

EDUCATIONAL 

Title  Star  Rel. 

All  Bear  Curiosities  April 

All  Set  Lupino-Sargent-Hutton  Jan. 

Always  a  Gentleman  Lloyd  Hamilton  Feb. 

At  It  Again  Monty  Collins   May 

Between  Jobs  Lloyd  Hamilton   Mar. 

Blazing  Away  Lloyd  Hamilton  April 

Blondes  Beware   Johnny  Arthur  July 

Builders  of  Bridges  Bruce  Outdoor  Sketch   Feb. 

Call  of  the  Sea,  The  Hope  Hampton  Jan. 

Chilly  Days  "Big  Boy"  Feb. 

Circus  Blues   Dorothy  Devore  Mar. 

Count  Me  Out  Barney  Helium   Mar. 

Crown  Me   Wallace  Lupino  June 

Cutie — -.   Dorothy  Devore  Jan. 

Dog  Days— Sun  and  Rain   Bruce  Outdoor  Sketch  Jan. 

Dummies   Larry  Semon   Jan. 

Fall  In   Monty  Collins   Jan. 

Fandango  Lupino  Lane   May 

Felix  the  Cat  in  Arabiantics  "Sullivan  Cartoon"  May 

Felix  the  Cat  in  Astronomeeous        "Sullivan  Cartoon''  July 

Felix  the  Cat  In  Comicalities  "Sullivan  Cartoon"  April 

Felix  the  Cat  in  Dragqin' the  Dragon    "Sullivan  Cartoon"  Jan. 
Felix  the  Cat  in  Eskimotive 
Felix  the  Cat  in  Futurltzy 


"Sullivan  Cartoon"   April 

"Sullivan  Cartoon"  June 

Felix  in  In-and-Out-Laws  "Sullivan  Cartoon"   May 

Felix  the  Cat  In  Japanlcky  "Sullivan  Cartoon"   Mar. 

Felix  the  Cat  in  Jungle  Bungles  .  ...  "Sullivan  Cartoon"  July 

Felix  in  Ohm  Sweet  Ohm  "Sullivan  Cartoon"   Feb. 

Felix  In  Outdoor  Indore  "Sullivan  Cartoon"  June 

Felix  the  Cat  In  Polly-tics  "Sullivan  Cartoon"   Mar. 

Felix  In  Sure-Locked  Homes  "Sullivan  Cartoon"   April 

Felix  the  Cat  In  the  Oily  Bird  "Sullivan  Cartoon"   Feb. 

Felix  in  the  Smoke  Scream  "Sullivan  Cartoon"  Jan. 

Feline  Frolics—  Tonquln  Valley  Bruce  Outdoor  Sketch  Mar. 

Gloom  Chaser,  The   "Big  Boy"  June 

Green-Eyed  Love   Ruby  McCoy-George  Hall  April 

Hard  Work   Wallace  Lupino  July 

Hectic  Days  Lupino  Lane    June 

High  Strung  Jerry  Drew   Jan. 

Hints  on  Hunting— Day  by  Sea  Bruce  Outdoor  Sketch  April 

His  Maiden  Voyage  George  Davis  Feb. 

Homemade  Man,  A  Lloyd  Hamilton .  . .  June 

Hop  Off    Charley  Bowers  July 

How  to  Please  the  Public   Hodge  Podge    Mar. 

Indiscreet  Pete  Jerry  Drew   Mar. 

Just  For  Art   Curiosities  May 

Kitchen  Talent  George  Davis   April 

Ladies  Preferred   Jerry  Drew  July 

Leaping  Luck    Davis-Collins  .  July 


Date 

29... 
15... 
5... 
13... 
18 

22... 
15 
26 
1... 
19 
25 

11... 

3... 
15.. 
29 

1... 

1... 

6... 
13 

8 

1... 
22 
29 
24 
27 

4... 
22 

19... 
10 
18 
15 

6... 

8... 
25 
24 

8 
29 
17 
29 
22 
26 

17... 
1.  . 
11 

11... 
27 

15.., 
8 
29 


Length  Reviewed 
1  reel  April  21 

1  reel  Feb.  4 

2  reels  Feb.  18 

2  reels         April  28 

2  reels   

2  reels  April  7 

2  reels   

1  reel   Mar.  10 

2  reels          Dec  31 

2  reels  Feb.  18 
2  reels  Mar.  17 
1  reel   Mar.  3 

1  reel  May  26 

2  reels         Feb.  18 

1  reel   Feb.  25 

2  reels     .    Dec  23 

1  reel  Dec.  23 

2  reels  April  14 
1  reel  June  2 

1  reel   

1  reel  April  21 

1  reel  Feb.  25 

1  reel  May  26 

1  reel   

1  reel   

1  reel    .       Mar.  31 

1  reel   

1  reel  Mar.  17 

1  reel 

1  reel  April  14 

1  reel  May  5 

1  reel  Mar.  10 

1  reel  Feb.  18 

1  reel  Mar.  10 

2  reels  June  2 
1  reel  Mar.  24 

1  reel   

2  reels  May  26 
2  reels         Feb.  4 

1  reel  Mar.  31 

2  reels  .      Feb.  18 

2  reels  

2  reels 

1  reel  Mar.  17 

2  reels         Mar.  10 

1  reel  June  2 

2  reels         Mar.  31 

2  reels   

2  reels   


Title  Star  Rel.  Date 

Listen  Children   Lloyd  Hamilton   July  22 

Listen  Sister  Lupino  Lane  Mar.  25 

Lost  Laugh,  The   Wallace  LuDino  July  15... 

Love's  Springtime    Hope  Hampton  Feb.  12 

Mother  Birds  Curiosities  Mar.  4  . 

Mysterious  Night.  A  Monty  Collins   Feb.  12 

Navy  Beans  "Big  Boy"  May  27. . . 

Never  Too  Late  Wallace  Lupino  May  6... 

New  York's  Sweetheart  Curiosities  Jan.    1.  .. 

Nicknames    Hodge-Podge   April  8... 

No  Fare  "Big  Boy  '  April  8... 

Oh  Mama   Miller-Hutton    July  1 

Off  Balance   Monty  Collins   April  22  . 

Peculiar  Pair  o' Pups,  A   Bruce  Outdoor  Sketch    May  20 

Penny  Postals  Curiosities  April  1 . . . 

Pictorial  Tidbits  Hodge-Podge   June  10 

Pretty  Baby  Monty  Collins  Feb.  26  . . 

Racing  Mad  Al  SL  John  Jan.    8 . . . 

Rah  Rah  Rah]  Dorothy  Devore  June  3  . 

Recollections  of  a  Rover  Hodge-Podge   Jan.    8  . 

Roaming  Romeo  Lupino  Lane  July  29  . 

Rubbernecking  Curiosities  Feb.   5. . . 

Running  Ragged  Lewis  Sargent  Jan.  29  . 

Sailor  Boy    Monty  Collins    June  17 

Say  Ah-h  Charley  Bowers  Feb.  19.  .. 

Simple  Sap,  A  Larry  Semon   Feb.  12.., 

Slippery  Head  Johnny  Arthur  April  29  . 

Spring  Has  Came   Monty  Collins  Mar.  25  . 

Star  Shots  Hodge-Podge   Feb.  5... 

Sword  Points  Lupino  Lane  Feb.  12. . . 

There  It  Is    Charley  Bowers  Jan.  1... 

Thoughts  While  Fishing   Bruce  Outdoor  Sketch  June  17. . . 

Three  Tough  Onions  Monty  Collins  May  20  . 

Visitors  Welcome  Johnny  Arthur  Mar.  4 

Wandering  Toy,  The   Hodge-Podge   May  6 

Wedding  Slips  Monty  Collins  Jan.    1 ... 

Whoozit   Charley  Bowers  April  1  .. 

Who's  Lyin"?   Davis-Collins  June  10 

Wildcat  Valley  Johnny  Arthur  .  .  Jan.  22 

Wild  Wool    Night  Clouds  .             Bruce  Outdoor  Sketch     .  July  15 

You'll  Be  Sorry  Charley  Bowers   May  20.  . 


WM 

Length  Reviewed 

2  reels  

2  reels         Mar.  24 

1  reel   

2  reels  Mar.  17 
1  reel  Feb.  18 

1  reel  Feb.  4 

2  reels       .  May  12 

1  reel  April  28 

1  reel  Feb.  11 

1  reel  April  21 

2  reels  Mar.  24 

1  reel   

1  reel  .        April  14 

1  reel  .  May  5 

1  reel  Mar.  17 

1  reel   

1  reel  Feb.  18 

2  reels  Jan.  28 
2  reels  May  26 

1  reel. .        Feb.  4 

2  reels   

1  reel  .  Feb.  4 
1  reel  Feb.  4 

1  reel   

2  reels  .  Feb.  18 
2  reels  Feb.  25 
2  reels  April  21 
1  reel  Mar.  17 

1  reel  Feb.  4 

2  reels  Dec  31 

2  reels  Jan.  7 
1  reel   

1  reel    ....  May  12 

2  reels  Mar.  10 
1  reel  May  26 

1  reel   Feb.  11 

2  reels  .  Mar.  17 
2  reels  May  26 
2  reels  Feb.  4 

1  reel   

2  reels         May  19 


EXCELLENT  PICTURES  (S.  R.) 

FEATURES 


Title  Star 

Back  to  Liberty   Walsh-Hall  Nov.  15 

Bit  of  Heaven,  A   Lee-Washburn  May  15 

Bowery  Cinderella,  A   O'Malley-Hulette   Nov.  1 

Broadway  Madness  De  La  Morte-Keith   Oct.  1 

Inspiration  George  Walsh   

Satan  and  the  Woman   Windsor-Keefe    Jan.  20 

Stronger  Will,  The    Marmont-Carewe   Feb.  20 

Women  Who  Dare   Chadwick-Delaney   Mar.  31 

Coming  Attractions 

Title  Star 

Life's  Crossroads  Hulette-Hamllton  

You're  in  the  Army  Now   Santschi-Blythe  


Rel.  Date  Length  Reviewed 
5980  feet 
7000  feet 
6900  feet 
6300  feet 
6600  feet 
6400  feet 
66C0  feet 
6520  feet 


Nov.  25 
Oct  11 


Mar.  10 


Length  Reviewed 


F  B  O 

FEATURES 

Title  Star  Rel.    Date  Length 

Aflame  In  the  Sky   Lynn-Luden  Dec  18       6034  feet 

Alex  the  Great   Gallagher-Dwyer  May  13  5886  leet 

Bandit's  Son.  The   Steele-Sheridan   Nov.  20  4789  feet 

Bantam  Cowboy,  The  Buzz  Barton                           Aug.  12  4893  feet 

Beyond  London's  Lights   Shumway-Elliott                       Mar.  18  5583  feet 

Boy  Rider.  The   Buzz  Barton                           Oct  23  4858  feet 

Breed  of  the  Sunsets   Bob  Steele   April   1    .  4869  feet 

Cherokee  Kid.  The  Tyler-Lynn                            Oct  30  4S37  feet 

Chicago  After  Midnight   Mendez-lnce                          Mar.  4  6 J 19  feet 

Clancy's  Kosher  Wedding  .  .  Sidney-Lease-Lynn                  Sept.  17  5701  feet 

Coney  Island  Wilson-Mendez                        Jan.  13  6390feet 

Crooks  Can  t  Win   Lewis-Hill-Nelson                   May  11  6291  feet 

Dead  Man's  Curve   Fairbanks.  Jr.-Blane   Jan.  IB...  5511  feet 

Desert  Pirate.  The   Tyler-Thompson   Dec  25. .    4754  feet 

Devil's  Trade  Mark,  The   Bennett-Mnng-Douglas             April  7  5984  leet 

Dog  Justice    Ranger-Martin                         June  10  5043  feet 

Drlftln"  Sands    Bob  Steeie                              Jan.    1  4770  feet 

Fangs  of  the  Wild  Ranger-Kitchen                        Feb.    5  4804  feet 

Fighting  Redhead.  The  Buzz  Barton                           July    t  4758  feet 

Flying  U  Ranch,  The   Tyler-Lane                              Sept.  4  4924  feet 

Freckles   Bosworth-Fox.  Jr.  Mar.  21  6131  feet 

Gingham  Girl,  The    Wl.son-Arthur                         Oct.    2  6301  feet 

Harvester.  The   Kingston-Caldwell                   Nov.  23  7045  reet 

Her  Summer  Hero    Thompson-Trevor-Blane           Feb.  12  5146  feet 

Hook  and  Ladder  No.  9   Ellls-Keefe-Heam                   Nov.  13  5240  feet 

In  a  Moment  of  Temptitlon.  Stevent-Keefe                        Sept.  18  5605  feel 

Jake  the  Plumber    Devorska-Lynn                       Oct.  16  5186  feet 

Judgment  of  the  Hills   Valll-Caldwell                          Nov.   6  6481  teet 

Law  of  Fear.  The    Ranger-Reid-Nelson                 April   8  4769  feet 

Legionnaires  in  Paris   Cooke-Guard                           Jan.  31  5893  feet 

Little  Buckaroo.  The              .  ..  Buzz  Barton                           Mar.  11  4801  feet 

Little  Mickey  Grogan    Darro-Ralston-Nye                   Dec  27  6515  feet 

Little  Yellnw  House.  The  Sleeper-Caldwell                     May  28  6829  feet 

Loves  of  Rlcardo,  The    George  Beban                        June  17  5181  feet 

Man  In  the  Rough.  The   Steele-King   May  20  4748feet 


Reviewed 
Nov.  11 
Mar.  24 


Feb.  25 
Sept.  30 

Mar.  3 
Mar.  17 
Aug.  26'27 
Feb.  25 

Dec  23 


Jan.  14 


Jan.  28 
July  29  77 
Nov.  2S 
Dec.  30 
Dec  16 
Nov.  11 
Nov.  4 
Aug.  19' 27 
Mar.  10 


Mar.  3 

April  21 
SepL4  26 


1982 


Motion    Picture  News 


Title  Star  Rel.  Date 

Mojavo  Kid,  The  Steele-Gllmore  Sept.  25. . . 

Phantom  of  the  Range  Tyler-Thompson-Darro  April  22  . 

Pinto  Kid,  The  Barton-Trevor-Lee  April  29  . . 

Racing  Romeo,  The  Grange-Ralston  Sept.  1 . . . 

Ranger  of  the  North  Ranger  (dog)  Oct.    9 . . . 

Red  Riders  of  Canada  Miller-Byer  April  15. . . 

Riding  Renegade,  The  Bob  Steele  Feb.  18. . . 

Sally  of  the  Scandals  Love-Forrest  July  15 — 

Shanghaied   Mlller-lnce  Oct.  19.  .. 

Skinner's  Big  Idea  Washburn-Sleeper-Trevor  May  11 . . . 

Slingshot  Kid,  The  Barton-Morgan-Rice  Dec.   4 . . . 

South  Sea  Love    Mliler-Shumway-Brooks  Dec.  10... 

Swift  Shadow.  The   Ranger  (dog)  Dec  11... 

Trail  of  Courage,  The  Steele-Bonner  July    8 . . . 

Wall  Flowers  Trevor-Arthur-Todd  Feb.  16. . . 

When  the  Law  Rides  Tyler-Darro  June  24  . 

Wizard  of  the  Saddle  Barton-Thompson  Jan.  22. . . 

SHORT  SUBJECTS 

Title  Star  Rel. 

After  the  Squall  Al  Cooke  April 

All  Alike  Carr-Alexander-Ross  April 

All  Washed  Up  Al  Cooke   Feb. 

Almost  a  Gentleman  Al  Cooke  June 

Are  Husbands  People?  Al  Cooke  April 

Big  Berthas  Karr-Ross-Alexander  May 

Come  Meal   Al  Cooke  June 

Happy  Trio,  The  Karr-Ross-Alexander    Mar. 

Heavy  Infants  Karr-Ross-Alexander  June 

Joyful  Days   Karr-Ross-Alexander  Aug. 

Mickey's  Babies  Mickey  Yule  Aug. 

Mickey's  in  Love  Mickey  Yule  June 

Mickey  in  School  Mickey  Yule  Feb. 

Mickey's  Little  Eva  Mickey  Yule  April 

Mickey's  Nine  Mickey  Yule  Mar. 

Mickey's  Parade  Mickey  Yule  Jan. 

Mickey's  Triumph   Mickey  Yule  July 

Mickey's  Wild  West  Mickey  Yule  May 

My  Kingdom  For  a  Hearse  Al  Cooke  April 

Oui  Oul  Heidelberg  Karr-Ross-Alexander  Feb. 

Panting  Papas  Karr-Ross-Alexander  Jan. 

Rah!,  Rah!  Rexie  Al  Cooke. .  .  .  Feb. 


Length 
4924  reet 
4781  feet 
4884  feet 
5992  feet 
4977  feet. 
6419  feet. 
4729  feet 


Reviewed 
Aug.12'27 
..Feb.  11 
...Jan.  7 
.  Dec.  16 

!  .  .Dei.  23 


5999  feet 
5967  feet. 
4486  feet. 
6388  feet. 
489? feet 


Aug.26'27 
.  Mar.  17 

'.'.Feb.'n 
Dec  23 


6339  feet 
4898  feet 
4805  feet 


Dec.  30 


Restless  Bachelors 

Silk  Sock  Hal  

Social  Error,  A 
Standing  Pat  . 
Too  Many  Hisses. . 
Top  Hats   


.Al  Cooke  May 

.Al  Cooke  May 

Al  Cooke  Jan. 

Karr-Ross-Alexander  July 

Al  Cooke   Mar. 

.  Al  Cooke  Mar. 


Date 

30... 
9... 
6  . . 
25... 

2... 
14... 
11... 
12... 
11 . . . 
14... 
7... 

4.  . . . 
6... 
2... 
5... 
2... 
2... 
7... 

16... 
13... 
9... 
20  .  . 
14... 
28  . . 
23  . . 
9 

5.  . . 
19  . . 


Title 


Coming 

Star 


Attractions 


Length  Reviewed 

.2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

.2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

2  reels  

.2  reels.  

.2  reels  

2  reels  

.2  reels  

.2  reels  

.  2  reels  

.2  reels  

.2  reels  

.2  reels  

2  reels          Feb.  18 

.2  reels  

.2  reels  

2  reels  Feb.  11 

2  reels  

2  reels  

2  reels  


Length  Reviewed 


Battling  Buckaroo.  The  Tyler-Clair  

City  of  Shadows,  The  Luden-Lynn  

Danger  Street  Baxter-Sleeper  

Down  Our  Way  Valli-Caldwell-Darro  

Gang  War  Borden- Pickford  

Eagle's  Ta'ons,  The  Tom  Tyler  

Headin'  for  Danger  Steele-Mendez  

Hit  of  the  Show,  The   Brown-Astor-Olmstead  . . 

Perfect  Crime,  The  Rich-Brook-McConnell . . 

Saddle  and  Spurs  Barton-Eason  

Stocks  and  Blondes  Logan-Gallagher  

Taxi  13  Conklin-Sleeper-Trevor. 


FIRST  DIVISION  (S.  R.) 


Title  Star  Rel.  Date 

Comrades   Keith-Hughes-H.  Costello        Jan.  1 

Death  Valley   Nye-Wells-Rae   Sept.  1 

Devil's  Cage,  The   Garon-Keith  April  15 

Fagasa  Kelly-Kelton-Wells  May  1 

Finnegan's  Ball   Landis-Mehaffey  Sept.  15 

Free  Lips  Marlowe-Novak  Feb.  15 

Masked  Angel,  The    Compson-Oakman   Mar.  1 

Merry  Wives  of  New  York.   Pauline  Garon  Jan. 

Polly  of  the  Movies  Short-Robards  Oct.  1 5 

Ragtime  De  La  Motte-Bowers  Sept.  1 

Souls  Aflame   James-Wells-Lard  April  1 

Temptations  of  a  Shop  Girl   Compson-Garon  Nov.  1 

FIRST  NATIONAL 

FEATURES 


Length 
5400  feet 
5960  feet 
5300  feet 
6700  feet 
6200  feet 
5600  feet 
5900  feet 


Reviewed 
Mar.  10 
Aug.  12 

Dec.  9 


6900  feet 
6700  feet 
5700  feet 
5700  feet 


Sept.  9 


Title  Star  Rel. 

American  Beauty  Dove-Hughes  Oct. 

Barker,  The  Sills-Compson-Mackaill  Aug. 

Big  Noise,  The  Conklin-Hardy-White  Mar. 

Breakfast  at  Sunrise  Talmadge-Alvarado  Oct. 

Burning  Daylight  Sills-Kenyon  Mar. 

Camille  Talmadge-Roland  Sept. 

Canyon  of  Adventure   Maynard-Faire  April 

Chaser,  The  Langdon-McConnell  Feb. 

Chinatown  Charlie  Hines-Lorraine  April 

Crystal  Cup,  The  Mackaill-Mulhall  Oct. 

Drop  Kick,  The   Barthelmess-Kent  Sept. 

Flying  Romeos  Sidney-Murray  Feb. 

French  Dressing  Warner-Brook-Wilson  Jan. 

Good-Bye  Kiss.  The   Eilers-Burke-Kemp  July 

Gorilla,  The  Murray-Day-Kelsey  Nov. 

Gun  Gospel  Maynard-Faire  Nov. 

Happiness  Ahead   Colleen  Moore    June 

Harold  Teen  Lake-Brian-White  May 

Hawk's  Nest,  The  Sills-Kenyon   May 

Heart  of  a  Follies  Girl  Dove-Kent  Mar. 

Her  Wild  Oat  Moore-Kent  Dec. 

Home  Made  Hines-Daw   Nov. 

Ladies' Night  in  Turkish  Bath   Mackaill-Mulhall   April 

Lady  Be  Good   Mackaill-Mulhall   May 

Life  of  Riley,  The  Sidney-Murray  Sept. 

Little  Shepherd  of  Kingdom  Come     Barthelmess-O'Day  April 

Love  Mart,  The  Dove-Roland  Dec. 

Mad  Hour,  The  O'Neill-Kent  Mar. 

Man  Crazy  Mackaill-Mulhall  Nov. 

Noose,  The  Barthelmess-Joyce  Jan. 

No  Place  to  Go  Astor-Hughes  Oct. 

Oh  Kay  Colleen  Moore   Aug. 

Patent  Leather  Kid,  The  Barthelmess-O'Day  Jan.  . 

Private  Life  of  Helen  of  Troy  Corda-Stone-Cortez  Jan. 

Red  Raiders,  The  Maynard-Drew  Sept. 

Rose  of  the  Golden  West  Astor-Roland  Oct. 

Sailors'  Wives  Astor-Hughes  Jan. 

Shepherd  of  the  Hills  Francis-O'Day  Jan. 


Date  Length 

9.... 6333  feet. 

19  

25. . .  .7400 feet. 
23. . . .6042  feet. 
6500  feet. 
8692  feet. 
5800  feet. 
5744  feet 
6365  feet 
6386  feet 
6819  feet 
6184  feet. 
6344  feet 


Reviewed 
Oct.  21 


May  12 
Dec.  16 
April  28 
May  6 
May  19 
.  April  21 


Nov.  25 
Sept.  30 
April  14 


....7133  feet 

. .  Dec.  2 

6288  feet 



.  Mar.  10 

. . . .7500  feet 

7390  feet 

5957  feet. 

.  Mar.  17 

.  .6118  feet. 

Feb.  11 

6524  feet 

. .  May  26 

.    6592  feet. 

April  14 

6615  feet 

June  2 

.  6712feet. 

Sept.  16 

.    7700  feet. 

May  19 

 7388  feet 

...6625  feet 

.  April  21 

. .  5542  feet 

.  Dec.  30 

.  7331  feet 

Jan.  7 

. . .  .6431  feet. 

.  Mar.  17 

11 41 2  feet.  Aug.  26, '27 

. .  7694 feet. 

. .  Dec.  23 

.    6214  feet 

. .  Dec.  9 

...6477  feet. 

Oct.  7 

. .  5485 feet. 

.  Mar.  10 

.  .  8188  feet 

.  Feb.  25 

Title  Star 

Smile,  Brother,  Smile  Mackaill-Mulhall  Sept.  11 

Texas  Steer,  A  Rogers-Fazenda  Dec.  4 

Three-Ring  Marriage  Astor-Hughes  May  27 

Upland  Rider,  The  Maynard-Douglas  June  3 

Valley  of  the  Giants  Sills-Kenyon  Dec.  1 1 

Vamping  Venus  Murray-Todd-Fazenda  May  13 


Wheel  of  Chance  Barthelmess-Basquette  June  10 

Whip  Woman,  The  Taylor-Moreno  Feb.  5 

Yellow  Lily,  The   Dove-Brook  May  20 

Coming  Attractions 

Title  Star 

Butter  and  Egg  Man  Mulhall-O'Day  

Code  of  the  Scarlet  Maynard-McConnell  

Divine  Lady,  The  Griffith-Varconi  

Glorious  Trail,  The  Maynard-McConnell  

Head  Man,  The  Murray-Reed-Dawson  

Heart  to  Heart  Astor-Hughes  

Here  Comes  the  Band  Langdon-Davison  

I'll  Tell  the  World  Colleen  Moore  

Lilac  Time  Moore-Cooper  

Night  Watch,  The  Dove-Reed  

Phantom  City,  The  Ken  Maynard  

Whip,  The  Mackaill-Nilsson-Forbes  

Wright  Idea,  The  Hines-Lorraine  


Length 

Reviewed 

 6669  feet 

.  Sept.  9 

...7419  feet 

.  Nov.  18 

....5748  feet. 

..May  19 

....6336  feet 

....6212  feet. 

..June  2 

5087  feet. . .  Mar.  24 
.7187  feet  . .  May  26 


Length  Reviewed 


Mar.  24 


Title 


FOX  FILMS 

FEATURES 

Star 


Arizona  Wildcat,  The  Mix-Sebastian  Nov. 

Black  Jack  Jones-Bennett  Sept. 

Blood  Will  Tell  Jones-Perry  Nov. 

Branded  Sombrero,  The  Jones-Hyams  Jan. 

Chicken  a  la  King  Sterling-Carroll-Meeker  June 

Come  to  My  House  Borden-Moreno  Dec. 

Dare  Devil's  Reward  Mix-Joyce  Jan. 

Don't  Marry  Moran-Hamilton  June 

Dressed  to  Kill  Lowe-Astor  Mar. 

East  Side,  West  Side  O'Brien-Valli  Oct. 

Escape,  The  Valli-Russell  April 

Farmer's  Daughter,  The  Beebe-Burke  July 

Fleetwing  Norton-Janis  July 

Gateway  of  the  Moon  Del  Rio-Pidgeon  Jan. 

Gay  Retreat,  The  Cohen-McNamara  SepL 

Girl  in  Every  Port,  A  McLaglen-Armstrong  Feb. 

Hangman's  House  McLaglen-Collyer-Kent  May 

Hello,  Cheyenne  Mix-Lincoln  May 

High  School  Hero  Phipps-Stuart  Oct. 

Holiday  Lane  Jan. 

donor  Bound  O'Brien-Taylor  May 

Horsemen  of  the  Plains  Mix-Blane  Mar. 

Joy  Girl,  The  Borden-Hamilton  Sept. 

Ladies  Must  Dress  Valli-Gray  Nov. 

Love  Hjngry  Moran-Gray  April 

Loves  of  Carmen  Del  Rio-McLaglen  6ept. 

News  Parade,  The  Stuart-Phipps  May 

None  But  the  Brave  Phipps-Morton-Knapp  June 

No  Other  Woman  Del  Rio-Alvarado  June 

Painted  Post,  The  Mix-Kingston  July 

Pajamas  Borden-Gray  Oct. 

Play  Girl,  The  Bellamy-Brown  April 

Publicity  Madness  Moran-Lowe  Oct. 

Road  House  Barrymore-Alba  July 

Seventh  H eaven  Gaynor-Farrell  Oct. 

Shame  (re-issue)  John  Gilbert  Nov. 

Siarpshooters  O'Brien-Moran  Jan. 

Silk  Legs  Bellamy-Hall  Dec. 

Silver  Valley  Mix-Dwan  Oct. 

Soft  Living  Bellamy-Brown  Feb. 

Square  Crooks  Brown-Armstrong-Dwan. 

Thief  in  the  Dark,  The  Meeker-Hill-Lee  

Two  Girls  Wanted  Gaynor-Tryon  

Very  Confidential  Madge  Bellamy  

Why  Sailors  Go  Wrong  Cohen-McNamara  

Wizard,  The  Lowe-Hyams  

Wolf  Fangs  Thunder-Morton-Lincoln. 

Womanwise  Russell-Collyer-Pidgeon. . 


Rel.  Date    Length  Reviewed 

20...  4665  feet...  Mar.  24 
25  ... 4777 feet.... Mar.  3 
13  ... 4556 feet  ... Mar.  3 
8....4612feet....Jan.  14 

17  

25.... 5430  feet  

15.... 4987 feet.... Jan.  21 

3.... 5708  feet  

18.... 6566  feet....  Mar.  17 

9  81 54  feet  Nov.  4 

29  ...5109feet....May  12 

15  

22  

1.... 5038  feet.... Jan.  14 
25...  5524  feet...  Sept.  23 
26. . .  ,5500feet. . .  Mar.  3 
13.  .. 6518 feet...  May  19 
13.... 4518  feet...  May  19 
16.... 5498  feet....  Nov.  11 

22  

6.... 6188 feet...  May  26 
11.... 4397 feet  .  .  .Mar.  24 
18... 6162  feet... Sept.  23 
20  ... 5599 feet  ... Dec.  23 
8. ...5792 feet..  . April  21 
4....8538feet....Oct.  7 

27.... 6679  feet  

24  

10  

8  

23....5876feet....Dec.  2 
22..  . 5200 feet  ... April  28 
2.... 5893  feet...  Feb.  11 

1  

30  8500  feet  June  10 

....5467  feet  

15....5573feet....Jan.  28 

18.... 5446  feet  

2... 5011  feet... Oct.  14 
5..  ..5629  feet....  Mar.  3 
Mar.  4  .  .5397  feet  Mar.  31 
May  20  .  5937  feet  .  .  May  26 
.Sept.  11....  6293  feet....  Oct.  7 
Nov.  6. . .  .5620 feet  . .  Dec.  16 
Mar.  25... 5112feet...  April  14 

Dec.  11  .  .5629  feet  

Nov.  27. .  .  5331  feet.  .  .  Dec.  16 
Jan.    8  5050feet  Mar.  10 


SHORT  SUBJECTS 

Title  Star  Rel.  Date 

America's  Little  Lamb  Variety  April  15. . . 

Arkansas  Traveler  Variety  Jan.    8 . . . 

Bridge  at  Midnight,  The  (Movietone)  Mary  Duncan  

Cow's  Husband,  A  Spenser-Temple  

DesertBlooms,  The  Variety  Mar.  19. . . 

Follow  the  Leader  Payson-Ramon  May  13  . . . 

Head  Hunters  of  Ecuador  Variety  Jan.  22. . . 

Hold  Your  Hat  Phipps-Stuart  Jan.  15... 

Hot  House  Hazel  T.  Brooks-T  .Hill  Jan.    1 . . . 

In  a  Music  Shoppe  (Movietone)  Special  Cast  

Jack  and  Jilted  P.  Cunning-M.  King  

Jungles  of  the  Amazon  Variety  Feb.    5. . . 

Kiss  Doctor,  The  Brooke-Thompson  Jan.  29. . . 

Lady  Lion  Lincoln-Clayton-Bletcher  Mar.  25. . . 

Lords  of  the  Back  Fence  Variety   Jan.  22  . . 

Love  is  Blonde  Rollens-Ellis  Feb.  26. . . 

Low  Necker,  A  Marjorie  Beebe  

Mum's  the  Word  

Old  Wives  Who  Knew  Hallam  Cooley  April  8. . . 

On  a  South  Sea  Shore  Variety  April  1 . . . 

Over  the  Andes  Variety  

Psyche  and  the  Pskyscraper  "O.  Henry"  

Ship  Ahoy!  Variety  Feb.  19. . . 

Spanish  Influence  Variety  April  29. . . 

T.  Bone  for  Two  Tyler  Brooke  April  22. . . 

They're  Coming  to  Get  Me  (M'tone)Chick  Sales  

Too  Many  Cookies  T.  Brooke-L.  Miller  Mar.  11 . . . 

Vintage, The  Variety  Mar.  4... 

Coming  Attractions 

Title  Star 

Air  Circus,  The  Carrol-Lake-Rollins  

Cock-Eyed  World,  The  Lowe-McLaglen  

Dry  Martini. 


Length 

1  reel... 
1  reel  


Reviewed 

. .  May  26 


2  reels. 

1  reel  . 

2  reels. 

1  reel  . 

2  reels. 
2  reels. 


May  19 
Mar.  24 


2  reels. 

1  reel  . 

2  reels. 
2  reels. 

1  reel  . 

2  reels. 
2  reels . 
2  reels. 
2  reels. 
1  reel . . 

1  reel . . 

2  reels. 
1  reel . . 

1  reel  . 

2  reels. 


May  26 
Jan.  21 
Mar.  17 
May  19 


Jan.  14 
Sept.  3 
.  May  26 


2  reels 
1  reel 


Length  Reviewed 


.7217  feet 


Fazil  Farrell-Nissen-Busch  

Four  Devils,  The  Macdonald-Gaynor-Morton  

Four  Sons  Mann-Hall-Bushman  941 2  feet . 

Girl  Downstairs,  The  Moran-O'Brien  

La  Gringa  Kenneth  Thomson  

Me,  Gangster  Collyer-Stuart  


Feb.  18 


June    9,    19  28 


108.1 


Rel.   Date     Length  Reviewed 


Title  Star 
Mother  Knows  Best  Movietone)  Bellamy-Dresser 

Mother  Machree  Bennett-McLaglen   6863  feet 

Pigskin   Rollens-Carol  

Plastered  in  Paris  Cohen-Pennlck  

Prep  and  Pep  Rollens-Drexel  

Red  Dance,  The   Del  Rio-Farrell-Rcvier  

River  Pirate,  The  McLaglen-Moran  

Street  Angel,  The  Gaynor-Farrell  9221  feet 

Sunrise  Gaynor-O'Brlen  8729  teet 

Wild  West  Romance   Bell-Lincoln  


Title 


Star 


Rel.  Date 


Mar.  17 


Oct.  14 


LUMAS 


FEATURES 

Title  Star 

Bare  Knees  Corhin-Koith  

Blondes  By  Choice  Claire  Windsor  

Cheer  Leader,  The   Graves-Olmstead  

Chorus  Kid,  The   Falrc- Washburn  

Girl  From  Rio,  The  Myers-Pidgeon  .... 

Hell  Ship  Bronson   Mrs.  W.  Reid-Howes-Beery 

San  Francisco  Nights   Marmont-Busch  Jan 

Thru  the  Breakers   Aug. 

Turn  Back  the  Hours   Loy-Pidgeon   Mar. 

United  States  Smith   Gribbon-Lee-Harlan  June 


Rel. 
Fob. 
Oct. 
Nov. 
Aprrl 
Sept. 
May 


Date 

1... 
1 

I... 

1. 

1 

1. 
1. 


Length  Reviewed 
5800  feet      Jan.  28 

6987  feet  

6000  feet       Mar.  10 


6200  feet 
6990  feet 
6432  feet 
7000  feet. 


April  14 

M;iy  12 
Dec.  31 


1...  6000 feet 
1... 6000  feet 


Mar.  17 


Coming 

Star 


Attractions 

Title 

Abie  of  the  U.  S.  A   George  J essel  

Down  Grade,  The  Fairbanks-Calhoun  

Gypsy  Love  'tent.)  

Head  of  the  Family,  The   July 

Man  Higher  Up  June 

River  Woman,  The  Alma  Rubens  

Uncensored  Woman.  The  

When  Danger  Calls  Falrbanks-Sedgwick  

Woman  Between,  The  


Rel.    Date     Length  Reviewed 


METRO-GOLDWYN-MAYER 


FEATURES 


Title  Star 
Across  to  Singapore  Novarro-Crawford 


Rel. 
April 

Actress,  The  Shearer-Forbes-O.  Moore   April 

Annie  Laurie  G  Mi-Kerry  Sept. 

Baby  Mine  Arthur-Dane  Jan. 

Becky  O'Neill-O.  Moore   Nov. 


Ben  Hut  Novarro-McAvoy 

Big  City,  The  Chaney-M.  Day-Compson  . 

Big  Parade,  The  Gilbert-Adoree  

Body  and  Soul  L.  Barrymore-Pringle-Kerry. 

Bringing  Up  Father  Macdonald-Olmsted-Moran 

Buttons  Coogan-L.  Hanson  

Certain  Young  Man  Novarro-Adoree  

Circus  Rookies  Dane-Arthur  

Cossacks,  The   Gilbert-Adoree  

Crowd.  The   Boardman-Murray  

Detectives  Dane-Arthur 

Diamond  Handcuffs  Boardman-Gray-Nagel 

Divine  Woman,  The   Garbo-Hanson  

Enemy,  The  Gish-Forbes  

Fair  Co-Ed   Davies-Brown  

Forbidden  Hours   Novarro-Adoree  

Foreign  Devils  McCoy-Windsor  

Garden  of  Allah  Terry-Petrovich  

In  Old  Kentucky   H.  Costello-Murray  

Latest  from  Paris,  The   Shearer-Forbes  

Laugh,  Clown,  Laugh  Chaney-Young-Asther  

Law  of  the  Range    McCoy-Crawford  

London  After  Midnight  Chaney-M.  Day-Nagel  Dec 

Love   Garbo-Gllbert   Jan. 

Lovelorn,  The  O'Nelll-Kent-O'Day  Dec. 

Madamoiselle  from  Armentieres  E.  Brody-J.  Stuart   June 

Man,  Woman  and  Sin  Gilbert-Eagels   Nov. 

atsy.  The  Davies-Caldwell-Gray   Mar. 

Q  uality  Street   Davles-Nagel   Dec. 

Flders  of  the  Dark  McCoy-Dwan  April 

.  nad  to  Romance,  The  Novarro-M.  Day  Sept. 

rose-Marie  Crawtord-Murray-Peters   Feb. 

Skirts   Chaplin-Balfour   May 

Smart  Set.  The  Haines-Holt-A.  Day   Feb. 

Spoilers  of  the  West  McCoy-Daw    Dec. 

Spring  Fever  Haines-Crawford  Oct. 

Student  Prince,  The  Novarro-Shearer   Jan. 

Tea  for  Three  Cody-Pringlc-O.  Moore  Dec. 

Telling  the  World  Haines-Page  Juno 

Thirteenth  Hour,  The  L.  Barrymore-Gadsdon  Nov. 

Under  the  Black  Eagle  Flash-M.  Day-Forbes   Mar. 

West  Point   Haines-Crawford  Jan. 

Wickedness  Preferred  Cody-Pringle  Jan. 

Wyoming   McCoy-Sebastian   Mar. 


Oct. 
Feb. 
Sept. 
Oct. 
Mar. 
Dec. 
May 
Mar. 
June 
Mar. 
June 
May 
Jan. 
Feb. 
Oct. 
June 
Sept. 
Nov. 
Oct. 
Feb. 
April 
Jan. 


Date 

7... 
28  . 
17... 
21... 
12 

8 
18 
m 

1. 
17. 
24 
19 
31. 
23 

3 


Length 
6805  feet 
t>998  feet 
8730  feet 
5139  feet 
6433  feet 
11693  feet 
6838  feet 
11519  feet 
.  5902  feet 
6344  feet 
6050  feet 


Reviewed 
May  5 

May  27  '27 
Jan.  14 

Jan.  16!  '26 
Mar.  31 

Nov.  28  '25 
Nov.  25 
June  2 
Mar.  31 


5661  feet       May  19 


8538  feet       Feb.  25 


S  

14  .  7300  feet 
18...  81 89  feet 
15.  .. 6408  feet. 

16  

3... 4658  feet 
8200  feet 
6646  feet 
7743  feet 
7045  feet 
5393  feet 
5687  feet 
7365  feet 
5950  feet 


Jan.  21 
Dec.  31 
Nov.  4 

April  28 
Sept.  16 


Mar.  3 

June  2 
Dec  23 
Dec.  16 
Dec.  30 


19  . .  6280  feet 
10... 7289  feet 
31.  .  .  7193  feet 
21.... 5014  feet 
24. . . .6544  feet 
11... 7745  feet 

19  

25. 
in 

2  2 
30. 

10 


June  2 
Nov.  18 


Jan.  21 
Feb.  18 


.  6476  feet 
4784  feet. 

.  6705  feet. 

.  9435  feet 
6273  feet 


Mar.  10 
Mar.  24 
Oct.  22 
Oct.  7 
Nov.  11 


Title 


SHORT  SUBJECTS 

Star 


Rel. 

Aching  Youth   Charley  Chase   Mar. 

All  For  Nothing  Charley  Chase   Jan. 

Amazing  Lovers  Ufa  Oddities   Mar. 

Barnum  and  Ringling,  Inc  "Our  Gang"    April 

Bird  Man,  The  Charley  Chase  

Blow  by  Blow   Max  Davidson   Mar. 

Came  the  Dawn   Max  Davidson   Mar. 

Children  of  the  Sun  Ufa  Oddities  Feb, 


26 
29 

7.. 
28 
24. 


Dato 
17 

21... 
10... 
7... 


52  52  feet 
5901  feet 
8134  feet 
5011  feet 
4435  feet 


May  19 
Jan.  7 


31 

3.. 
11 
7.. 
2.. 
17.. 
«.. 
10.. 
5. . 
18. . 
12.. 
25 


Cleopatra   July 

Crazy  House  "Our  Gang"  June 

Czarina's  Secret.  The    Baclanova-Mir-Rand  Mar. 

Dumb  Daddies   Max  Davidson   Feb. 

Edison,  Marconi  and  Co  "Our  Gang"   Mar. 

Fair  and  Muddy  "Our  Gang"   May 

Family  Group,  The  Charley  Chase   Feb. 

Fight  Pest,  The  Charley  Chase    May 

Finishing  Touch.  The   Laurel-Hardy   Feb. 

Fishing  With  a  Microscope  Ufa  Oddities  

Follow  Through   Laurel-Hardy  

Forty  Thousand  Miles  with  Lindbergh  Aviation  Film   Mar.  4 

From  Soup  to  Nuts  Laurel-Hardy  Mar.  24 

Golden  Fleeces  Ufa  Oddities  May  19 

Happy  Omen.  A   Ufa  Oddities  July  14 

Heavenly  Bodies  Ufa  Oddities  

Jungle  Round-Up,  A  Ufa  Oddities  Jan.  28 

Lady  of  Victories,  The   A.  Ayres-O.  Matiesen-G.  Frying.  Jan.  21 

Leave 'Em  Laughing   Laurel-Hardy  Jan.  28 


Length  Reviewed 

2  reels  

2  reels  Jan.  14 

1  reel   

2  reels  April  21 
.2  reels  

2  reels   April  21 

2  reels   

1  reel   

2  reels  

2  reels         May  26 

.2  reels   

2  reels   Feb.  25 

2  reels  .  .     April  7 

2  reels          May  12 

2  reels    .      Feb.  18 

.2  reels  May  26 

2  reels  .       April  7 

1  reel   

2  reels  

3  reels   

2  reels         April  21 

1  reel   

1  reel   

1  reel  

1  reel    ... .  Oct.  9 

2  reels          Feb.  25 

2  reel*  


Let  George  Do  It    Laurel  Hardy  

Limousine  Love   Charley  Chase   April  14 

Monarch  of  the  Glen.  The   Ufa  Oddities  Mar.  24  . 

Nature  s  Wizardry    Ufa  Oddities   July  28 

Palace  ot  Honoy.  The  Ufa  Oddities   June  16 

Pathfinders.  The   Ufa  Oddities 

Pass  the  Gravy    Max  Davidson   Jan.  7 

Perfume  and  Nicotine  Ufa  Oddities  Jan.  14. . . 

Pets  and  Pests   Ufa  Oddities   Jan.  28  . 

Primitive  Housekeeping   Ufa  Oddities   April  21 

Rainy  Days   "Our  Gang"  Feb.  11.  .. 

Sanctuary   Ufa  Oddities  May  5  . 

Secrets  ot  the  Sea    Ufa  Oddities   Feb.  25 

Should  Women  Drive?  Max  Davidson  May  26 

Sleeping  Death  Ufa  Oddities  June  30 

Spook-Spoofing  "Our  Gang"  Jan.  14. . . 

Tally-Ho  Ufa  Oddities  

Tell  It  to  the  Judge  Stanley-Dwan-Mannlng  May  12 

That  Night   Max  Davidson  

Their  Purple  Moment  Laurel-Hardy   May  19 

Tokens  of  Manhood  Ufa  Oddities  June  6. . . 

Virgin  Queen.  The  Stanley-Dwan-Mannlng   May  12 

Wicked  Kasimlr,  The  Ufa  Oddities  April  7... 

Wonders  of  Blue  Gulf  Mexico  Ufa  Oddities  

Your  Darn  Tootin'   Laurel-Hardy   April  21 


Length  Reviewed 
2  reels  Mar.  3 

2  reels  April  21 
I  reel  Jan.  21 

1  reel    ... 

1  reel  .  May  26 

1  reel   

2  reels  Jan.  14 
1  reel  

1  reel  Mar.  3 

1  reel   

2  reels   

1  reel   

1  reel  Mar.  3 

2  reels  May  19 

1  reel  

2  reels    . .    Jan.  14 

1  reel   

2  reels  

2  reels  

2  reels.  .  .  May  26 

1  reel  May  26 

2  reels  May  19 

.  1  reel  

1  reel  . 

2  reels         May  12 


Coming  Attractions 

Title  Star  Length  Reviewed 

Adventurer,  The  McCoy-Sebastian   4709  feet  

Baby  Cyclone,  The  Cody-Pringle  

Beau  Broadway   Cody-Pringle  

Bellamy  Trial.  The  Joy-Bronson   

Brother  Love  tentative)  Dane-Arthur  

Bushranger,  The  McCoy-Douglas  

Cameraman,  The  Keaton-Day  

Deadline.  The  Flash-Lorraine-Gray  

Excess  Baggage  Haines-Cortez  

Four  Walls   Gilbert-Crawford  

He  Learned  About  Women  Haines-Page-Percy  

Her  Cardboard  Lover  Davies-Asther  

Loves  of  Casanova,  The  Special  Cast  

Masked  Stranger.  The  McCoy  

Mask  of  the  Devil  John  Gilbert  

Napoleon  Special  Cast  

Our  Dancing  Daughters  Crawford-Brown-Sebastian  

Show  People  Davies-Haines  

Tide  of  Empire  Adoree-Murray  

Trail  of  '98,  The   Del  Rio-Forbes  IllOOfeet  .    Mar.  24 

War  in  the  Dark  Garbo-Nagel  

While  the  City  Sleeps  Chaney-Page  

White  Shadows  of  the  South  Seas  Blue-Torres  

Wind,  The  Glsh-Hanson  

PARAMOUNT 


Title 


FEATURES 

Star 


Rel.  Date 


Adventure  Mad  Asther-Hall-Davis   Mar.  31 

Barbed  Wire  Negri-Brook  Sept.  10 

Beau  Sabreur  Brent-Cooper  Jan.  7 

Big  Killing,  The   Beery-Hatton   May  19 

Chang  Jungle  Film   Sept.  3 

City  Gone  Wild.  The  Meighan-Brooks  Nov.  12 

Doomsday   Vidor-Cooper    Feb.  18 

Drag  Net,  The  Bancroft-Brent  May  26 

Easy  Come.  Easy  Go  Dlx-Carroll  April  21 

Feel  My  Pulse  Danlels-Arlen    Feb.  25 

Figures  Don't  Lie  Ralston-Arlen  Oct.    8  . 

Firty-Fifty  Girl,  The  Daniels-Hall   May  12 

Fools  for  Luck  Flelds-Conklin  May  5  . 

Gay  Defender,  The  Dlx-Todd   Dec.  10 

Gentleman  of  Paris,  A   Menjou-O'Hara   Oct.  15 

Gentlemen  Prefer  Blondes  Taylor-Sterling-White   Jan.  28 

Get  Your  Man  Bow-Rogers   Dec.  10  . 

Honeymoon  Hate  Vidor-Carmanatl   Dec  3.. 

Jesse  James   Thomson-Lane   Oct.  22 

Last  Command,  The  Jannings-Brent  Jan.  21 


Last  Waltz.  The  Fritsch-Vernon 

Legion  of  the  Condemned  Cooper-Wray 

Love  and  Learn   Ralston-Chandler 

Nevada   Cooper-Todd  

Night  of  Mystery,  A   Menjou-Brent 


Nov.  26 
Mar.  10 
Jan.  14 
Sept.  10 
April  7 

Now  We're  in  the  Air  Beery-Hatton   Oct.  22 

Old  Ironsides  Ralston-Farrell-Beery .  ...      ..  Mar.  3 

One  Woman  to  Another  Vidor-Von  Eltz  Sept.  24 

Open  Range   Chandler-Bronson  Nov.  5  .. 

Partners  In  Crime   Beery-Hatton-Brian   Mar.  17  . 

Peaks  of  Destiny   Special  Cast   Jan.  28 

Pioneer  Scout,  The  Thomson-Lane  Jan.  21 . . 

Red  Hair  Bow-Chandler   Mar.  10 

Rough  Riders,  The  N.  Beery-Bancroft  Oct.  1 

Secret  Hour,  The  Negri-Tfomson   Feb.  4.. 

Serenade    Menjou-Carver-Basquette         Dec  24 

Shanghai  Bound  Dix-Brian   Oct.  15 

She's  a  Sheik  Danlels-Arlen  Nov.  12 

Shootin'  Irons  Luden-Blane  Oct.    8. . 

Show  Down.  The   Bancroft-Brent   Feb.  25 

Something  Always  Happens  Ralston-Hamilton   Mar.  24 

Speedy  Lloyd-Christie  April  7.. 

Sporting  Goods  Dlx-Olmstead    Feb.  11 

Spotlight,  The  Ralston-Hamilton   Nov.  19 

Stark  Love  Special  Cast   Sept.  17 

Street  of  Sin,  The  Jannings-Wray   May  26 

Sunset  Legion,  The  Thomson-Murphy   April  21 

Swim.  Girl,  Swim  Daniels-Hall    Sept.  17 

Tell  It  to  Sweeney  Conklln-Bancroft   Sept.24 

Three  Sinners  —  Negrl-Baxter    .  April  14 

Tlllio's  Punctured  Romance  Flelds-Conklln    Mar.  3 

Two  Flaming  Youths  Conklln-Flelds   Dec  17. . . 

Under  the  Tonto  Rim   Arlen-Brian  Feb. 

Underworld    Bancrtift-Brent-Brook     ......  Oct.  29 

Way  of  All  Flesh    Jannlngs-Bennett-Haver   Oct  1... 

We're  All  Gamblers    Melghan-Mlllner  Sept.  3  . 

Wife  Savers   Beery-Hatton   Jan.    7.  .. 

Woman  on  Trial  Negrl-E.  Hanson    Oct  29 


Length 
5897  feet 
6591  feet 
6536  feet 
5£08  feet 
6536  feet 
5408  feet 
5665  feet 
772C  feet 
5364  feet 
5808  teet 
5280  feet 
7720  teet 
5758  feet 
6376  teet 
5927  feet 
6871  feet 
5998  feet 
5415  teet 
8656  feet 
8234  feet 
6940  feet 
7415  feet 
5737  feet 
6258  feet 
5741  feet 
5798  feet 
7910  feet 
4551  feet 
5599  feet 
6600  feet 
5582  feet 
6118feet 
6331  feet 
9443  feet 
7175  feet 
52C9  feet 
5515  feet 
601 5  feet 
5179  feet 
7616  feet 
4792  feet 
7960  feet 
5951  feet 
4934  feet 
6200  feet 
6248  feet 
6763  feet 
61 24  feet 
6006  feet 
7029  feet 
5733  feet 
5319  feet 
5991  feet 
7643  feet 
8486  feet 
5935  feet 
5413  feet 
BM  t..t 


Reviewed 


Jan.  28 

May  13  '27 
Mar.  3 
April  7 

May  12 
Mar.  3 
Mar.  3 
May  26 

Dec  31 
Oct.  14 
.  Jan.  21 

Feb.  11 
Oct.  28 
Jan.  28 
Dec  30 
Mar.  24 
Feb.  25 
Oct.  28 
April  21 
Dec  23 

Dec  18  '26 
.  Sept  30 
Mar.  10 
May  5 
Jan.  21 
Mar.  10 
Mar.  31 

April  1  '27 
Mar.  17 
Dec.  31 
Dec  9 
Dec  9 

Mar.  10 

May  26 
April  14 
Feb.  18 

Mar.  11  '27 
June  2 

Sept  16 
Oct.  28 
April  28 

Jait  7 
April  28 
Sept.  9 
July  8 

Jan.  21 
Oct.  14 


Title 


SHORT  SUBJECTS 

Star 


Rel.  Date 

Adoration   Novelty   Feb.  25 

Behind  the  Counter  E.  E.  Horton   Mar.  3 

Bugs  My  Dear  (Christie)    Bobby  Vernon    April  21 

Bum  Steer.  A   Krary  Kat  Cartoon   April  21 

Call  Again   E.  E.  Horton  


Length 
2  reels 
2  reels 
2  reels 

1  reel 

2  reels 


Reviewed 


Motion    Picture  News 


Title  Star  Rel.  Date 

Campus  Cuties  (Christie)   Billy  Dooley  April  7.  . 

Dad's  Choice  E.  E.  Horton  Jan.  7... 

Fighting  Fanny  (Christie)  Featured  Cast  Jan.  21 . . . 

Frenzy  Novelty  Jan.  14... 

Gallant  Gob,  A  (Christie)  Billy  Dooley  May  26. . . 

Goofy  Ghosts  (Christie)  Jimmie  Adams  April  28 . . . 

Halfback  Hannah  (Christie)  Ann  Cornwall  April  14. . . 

His  Tiger  Lady   Menjou-Brent   

Hold  'Er  Cowboy  (Christie)  Bobby  Vernon  June  2. . . 

Holy  Mackerel  iChristie)  Jimmy  Adams  Feb.  11... 

Home  Girl,  The  Gilmore-Kruger  

Hunger  Stroke,  A  Krazy  Kat  Cartoon  Feb.  25 . . . 

Ice  Boxed  Krazy  Kat  Cartoon  Feb.  11 . . . 

Just  the  Type  (Christie)  Neal  Burns  Feb.  18. . . 

Knights  of  the  Air  Aviation  Film  Mar.  31 . . . 

Ko-Ko's  Bawth  Inkwell  Cartoon  Feb.  18. . . 

Ko-Ko's  Haunted  House   Inkwell  Cartoon  April  28. . . 

Ko-Ko's  Hot  Dog  Inkwell  Cartoon  April  14. . . 

Ko-Ko's  Jerm  Jam  Inkwell  Cartoon  Feb.   4. . . 

Ko-Ko's  Earth  Control  Inkwell  Cartoon  Mar.  31 . . . 

Ko-Ko's  Kink  Inkwell  Cartoon  Jan.    7 . . . 

Ko-Ko's  Kozy  Korner  Inkwell  Cartoon  Jan.  21 . . . 

Ko-Ko's  Smoke  Inkwell  Cartoon  Mar.  3  . . 

Ko-Ko's  Tattoo  Inkwell  Cartoon  Mar.  17  

Long  Hose  (Christie)  Jack  Duffy  Mar.  17  

Love's  Young  Scream  Anne  Cornwall  May  12. . . 

Love  Shy  (Christie)  Jimmie  Adams  Mar.  24  . . 

Love  Sunk  Krazy  Kat  Cartoon  Mar.  24 . . . 

Pig  Styles  Krazy  Kat  Cartoon  Jan.  14... 

Prancing  Prune  Helen  Hayes  

Save  the  Pieces  (Christie)  Bobby  Vernon  Jan.  28. . . 

Say  Uncle  (Christie)  Jack  Duffy  June  9  . . 

Sea  Food  (Christie)  Billy  Dooley  July  14. . . 

Shadow  Theory.  Krazy  Kay  Cartoon   Jan.  28  . . 

Slick  Slickers  (Christie)  Neal  Burns   July  7 

Slippery  Heels  (Christie)  Jimmie  Adams  June  16. . . 

Sweeties  (Christie)  Bobby  Vernon   Mar.  10. . . 

Tong  Tied  Krazy  Kat  Cartoon  April  7 

Two  Masters  Eaton-Post  

Vacation  Waves  E.  E.  Horton   

Walls  Have  Ears  Madge  Kennedy  

Water  Bugs  i  Christie)  Billy  Dooley  Feb.   4  . . 

Wired  and  Fired  Krazy  Kat  Cartoon  Mar.  10. . . 


Length  Reviewed 

2  reels  

2  reels  

2  reeis  April  28 

2  reels  

2  reels  

2  reels  

4998  feet.  .'.  .June  "i 

2  reels  

2  reels         June  2 

2  reels  

1  reel  

1  reel  

2  reels  

2  reels  

1  reel  

1  reel  

1  reel  

1  reel  

1  reel  

1  reel  

1  ree1  

1  reei  

1  reel  

2  reels  

2  reels  

1  reel  

1  reel  

1  reel   

2  reels  

2  reels  

2  reels  

2  reels  

1  reel   

2  reels  

2  reels  

2  reels  

1  reel   

2  reels  

2  reels   

2  reels  

1  reel  


Coming  Attractions 

Title  Star  Length  Reviewed 

Abie'slrish  Rose  Hersholt-McDonald  12103  feet. .  .April  28 

Beggars  of  Life  Beery-Arlen-Brooks  

First  Kiss,  The  Wray-Cooper  

Fleet's  In,  The   Bow-Hall  

Glorifying  the  American  Girl  Special  Cast  

Hall  a  Bride   Ralston- Arlen  

Hot  News   Daniels-Hamilton   

Just  Married   Hall-Taylor  

Kit  Carson  Thomson-Lane  

Ladies  of  the  Mob   Bow-Arlen  

Loves  of  an  Actress,  The  Negri-Cooper  

Magnificent  Flirt,  Toe  Florence  Vidor  

Perfumed  Trap,  The  Brian-Brook  

Odd  Fellows  Fields-Conklin  

Patriot,  The  Jannings-Stone-Vidor  

Quick  Lunch  Fields-Conklin   

Racket,  The  Melghan-Prevost  

Sawdust  Paradise,  The  Ralston-Howes  

Side  Show,  The  Fields-Conklin   

Vanishing  Pioneer,  The  Holt-Blane  

Warminq  Up   Richard  Dix  

Water  Hole.  The    Holt-Carroll  

Wedding  March,  The  Von  Stroheim-Wray  

Wings   Bow-Rogers  12  reels     Aug.  26 '27 

Woman  From  Moscow,  The  Negri-Kerry  

PATHE 

FEATURES 

Title  Star  Rel.  Date 

Alice  in  Wonderland  Special  Cast  Dec.  25. . . 

Alice  Thru  Looking  Glass  Special  Cast  Feb.  12. . . 

Almost  Human  Reynolds-Thomson  Dec.  26. . . 

Angel  o.  Broadway,  The  Joy-Varconi  Oct.  3  

Apache  Rider,  The  Leo  Maloney  Feb.  12. . . 

Avenging  Shadow,  The  Klondike-Hallor-Morris  April  29  . . 

Ballyhoo  Buster,  The  Buffalo  Bill,  Jr  Jan.    8. . . 

Blonde  for  a  Night,  A  Prevost-Ford  Feb.  26  . . . 

Blue  Danube,  The  Joy-La  Rocque  Mar.  11 . . . 

Born  to  Battle  Bill  Cody  Sept.  11  . . 

Boss  of  Rustlers  Roost  Dan  Coleman   Jan.  22... 

Bronc  Stomper,  The  Dan  Coleman  Feb.  26  . . 

Bullet  Mark,  The  Jack  Donovan  Mar.  25  . . 

Chicago  haver-Varconi  Mar.  4 . . . 

Combat  Walsh-Adams-Hulette   Oct.  23... 

Cowboy  Cavalier,  The  Buddy  Roosevelt  Jan.  29. . . 

Crashing  Through  Jack  Padjan  Feb.   5 . . . 

Desert  of  the  Lost,  The  Wally  Wales  Dec.  18. . . 

Desperate  Courage  Wally  Wales  Jan.  15. . . 

Devil's  Twin,  The  Leo  Maloney  Dec.  11 . . . 

Discord  Ekman-Dagover  Nov.  20... 

Dress  Parade  Boyd-Love  Nov.  11... 

Fangs  of  Fate  Klondike  (dog)  June  24 . . . 

Flying  Luck  Monty  Banks  Dec.  4... 

Forbidden  Woman,  The  Goudal-Varconi  Nov.  7... 

Girl  in  the  Pullman  Prevost-Ford  Oct.  31 . . . 

Golden  Clown,  The  Ekman-Bell  Dec.  18. . . 

Gold  From  Weepah  Bill  Cody  Nov.  20. . . 

Grandma's  Boy  (re-issue)  Harold  Lloyd  Dec. 

Harp  in  Hock,  A  R.  Schildkraut-Coghlan  Oct.  10... 

His  Foreign  Wife  McDonald-Murphy  Nov.  27. . . 

Hold  'Em  Yale  La  Rocque-Loff  May  13. . . 

Hoof  Marks  Jack  Donovan  Nov.  13. . . 

Land  of  the  Lawless  Jack  Padjan  Dec.  25. . . 

Laddie  Be  Good  Bill  Cody  Jan.  1... 

Law's  Lash,  The  Klondike-Ellis-Maberry  May  20  . . 

Leopard  Lady,  The  Logan-Hale  Jan.  22. . . 

Let 'Er  Go  Gallegher  Coghlan-Ford   Jan.  15... 

Main  Event,  The  Reynolds-R.  Schildkraut  Nov.  18. . . 

Marliethe  Killer  Klondike-Bushman,  Jr  Mar.  4... 

Midnight  Madness  Logan-Brook  Mar.  25. . . 

My  FrienJ  From  India  Pangborn-Fair  Dec.  19  . . 

Night  Flyer,  The  Boyd-Ralston    Feb.  5... 

Obligin' Buckaroo,  The  Buffalo  Bill,  Jr  . .   Oct.  16.  .. 

On  to  Reno   Prevost-Landis  Jan.    1 . . . 

Passion  Island   Special  Cast  Feb. 

Perfect  Gentleman,  A  Monty  Banks  ...Jan.  15... 

Ride  'Em  High  Buddy  Roosevelt  Oct.    9. . . 


Length 

Reviewed 

5  reels 

5  reels  

.  5596  feet 

Mar.  24 

6555  feet 

.  Dec.  16 

.5755  feet 

Feb.  18 

.4293  feet 

.  .  Mar.  31 

.4805  feet 

.  Dec.  30 

.6  reels 

.7  reels 

May  26 

.4875  feet 

4833  feet 

Jan.  14 

5408  feet 

Mar.  3 

4550  feet 

Mar.  31 

9992  feet 

Dec.  30 

.51 00  feet 

Nov.  11 

.4526  feet 

Jan.  28 

.4480  feet 

.  Feb.  11 

.4933  feet 

.  Dec.  30 

.4398  feet 

Jan.  21 

.5478  feet 

8586  feet 

Nov.  11 

6599  feet. 

.  Nov.  11 

.5  reels 

64C3  feet 

.  Nov.  18 

6568  feet 

.  Dec.  16 

5867  feet 

Nov.  18 

.791 3  feet 

Mar.  24 

4968  feet. 

.  Dec.  23 

4750  feet 

5990  feet 

.  Dec.  9 

.4890  feet. 

Feb.  11 

.8  reels 

.4076  feet 

.  Dec.  23 

.4131  feet 

.  Dec.  30 

.4155  feet 

Dec.  30 

4902  feet . 

Mar  31. 

6650  feet 

Mar.  10 

.5888  feet. 

.  Jan.  28 

.6472  feet. 

.  Nov.  1 1 

.4600  feet 

Mar.  3 

.6  reels 

5750  feet 

.  Mar.  31 

5954  feet 

4575  feet 

Nov.  11 

6  reels 

7  reels 

5626  reet 

..Jan.  14 

4542  reet 

Nov.  11 

Title  Star  Rel. 

Roarin'  Broncs  Buffalo  Bill,  Jr  Nov. 

Rush  Hour,  The  Prevost-Ford  Dec. 

Saddle  Mates  Wally  Wales  Mar. 

Skyscraper  Boyd-Carrol  April 

Soda  Water  Cowboy,  The  Wally  Wales  Sept. 

Stand  and  Deliver  La  Rocque-Valez  Feb. 

Turkish  Delight  R.  Schildkraut-Fay-Robson  Nov. 

Valley  of  Hunted  Men  Buffalo  Bill,  Jr  Feb. 

Walking  Back   Carrol-Walling  May 

What  Price  Beauty?  Nita  Naldi  Jan. 

Wise  Wife,  The  Haver-T.  Moore-Logan  Oct. 

Wreck  of  the  Hesperus  Bradford-Marion  Oct. 

SHORT  SUBJECTS 

Title  Star  Rel.  Date 

Animal  Snaps  Rarebits  April  8. . . 

Barnyard  Artists  "Aesop  Fables"  April  29  . . 

Barnyard  Lodge  No.  1  "Aesop  Fables"  April  8. . . 

Bath  Time  Sportlight  June  24. . . 

Battling  Duet,  The  "Aesop  Fables"  April  15  . . 

Beach  Club,  The  Bevan-Hurlock  Jan.  22... 

Benares  (Educational)  Geographical  Number  Jan.  24. . . 

Best  Man.  The  Bevan-A.  Bennett-V.  Dent  Feb.  19. . . 

Bicycle  Flirt,  The  Bevan-V.  Dent-D.  Garley  Mar.  18. . . 

Blaze  of  Glory,  A  "Aesop  Fables"  Feb.  26 . . . 

Boats  and  Fishermen  Science  Number  Mar.  4. . . 

Boy  Friend,  The  "Aesop  Fables"  Jan.  22. . . 

Broncho  Buster,  The  "Aesop  Fables"  Jan.    1 . . . 

Buddhists  of  Burma.  The  ,  Educational  Geographical  Number  Feb.   5. . . 

Busy  Bodies  Sportlight  Jan.  8... 

Clothes  and  the  Game  Sportlight  April  15. . . 

Coast  to  Coast  "Aesop  Fables"  May  13. . . 

County  Fair,  The   "Aesop  Fables"  Mar  4. . . 

Crowned  Heads  Sportlight  Feb.  19. . . 

Delhi  (Educational)  Geographical  Number  Feb.  26. . . 

Do  Monkeys  Manicure?  Stan  Laurel  April  1 . . . . 

Eagle  of  the  Night  (Serial)  Frank  Clarke  Oct.  21 . . . 

Family  Frolics  Sportlight    Jan.  22  . . 

Famous  Playgrounds  Sportlight  May  13. . . 

Flight  That  Failed,  The  "Aesop  Fables"  June  3. . . 

Flying  Age,  The  "Aesop  Fables"  April  22. . . 

Fiying  Elephants  Roach  Stars  Feb.  12... 

Fun  Afoot  Sportlight  Mar.  18... 

Galloping  Ghosts  Carew-Hardy  Mar.  11... 

Girl  From  Nowhere,  The  Pollard-Holloway-Swain  Mar.  25. . . 

Good  Ship  Nellie,  The  "Aesop  Fables"  Feb.   5. . . 

Happy  Days  "Aesop  Fables"  May  27. . . 

High  Stakes  "Aesop  Fables"  Jan.  15. . . 

Honeymoon  Hints  Rarebits  Jan.  15... 

How  Man  Suits  His  Life  Science  Series  

Houses  of  Arctic  and  Tropics  Science  Number  Feb.  12. . . 

Jungle  Days  "Aesop  Cartoon"  Mar.  25. . . 

Jungle  Triangle,  A  "Aesop  Cartoon"  April  28. . . 

Kashmir,  Old  and  New  Geographical  Number  Jan.  10. . . 

Limberlegs  Sportlight  June  10... 

Love  at  First  Flight  Pollard-Hurlock-Cowley  Jan.  29  . 

Man  Without  a  Face  (Serial)  A.  Ray-W.  Miller  Jan.  15. . . 

Mark  or  the  Frog,  The  M.  Morris-D.  Reed  Mar.  25 . . . 

Matching  Wits  Sportlight  April  29. . 

On  the  Ice  "Aesop  Fables"  Mar.  11  . . 

Over  the  Bounding  Blue  with  Will  Rogers  (Travelesque)  Feb.  12. . . 

Playing  Hookey  "Our  Gang"  Jan.    1 . . 

Puppy  Love  "Aesop  Fables"  June  10. . 

Reeling  Down  the  Rhine  Travelesque  Jan.  15. . 

Run  Girl,  Run  Sennett  Girls  Jan.  15. . 

Scaling  the  Alps  "Aesop  Fables"  April  1 . . . 

Season  to  Taste  Sportlight  Mar.  4 . . . 

Shalimar  Gardens,  The  Geographical  Number  Mar.  18. . . 

Should  Tall  Men  Marry?  Roach  Stars  Jan.  15. . . 

Smile  Wins,  The  "Our  Gang"  Feb.  26 . . . 

Smith's  Army  Life  Hiatt-McKee-Jackson  Feb.   5 . . 

Smith's  Bargain  Hiatt-McKee-Jackson  

Smith's  Farm  Days  Hiatt-McKee-Jackson  Mar.  4. . 

Smith's  Holiday   Hiatt-McKee-Jackson  Jan.    8. . 

Smith's  Restaurant  Hiatt-McKee-Jackson  April  1.. 

Soldier  Man.   Harry  Langdon  

Son  Shower,  The  "Aesop  Fables"  Mar.  18. . . 

Spider's  Lair,  The  "Aesop  Fables"  Feb.  19. . . 

Star  Builders  Sportlight  May  27. . 

Swim  Princess,  The  Pollard-Clyde-Lombard  Feb.  26. . 

Tail  Waggers  Sportlight   April  1.. 

Terrible  People,  The  (Serial)  Ray-Miller  Aug.  12  . 

Trees  Rarebits  Mar.  1 1 . . 

Twenty-Four-Dollar  Island  Novelty  

Versatility  Sportlight  Feb.   5 . . 

Volcanoes  (Educational)  Geological  Number  Feb.  19  . . . 

Wandering  Minstrel,  The  "Aesop  Fables"  Jan.  29  . . 

War  Brides  "Aesop  Fables"  May  20. . 

Work  of  Running  Water  Geological  Number  Mar.  11 . . 

Yellow  Cameo,  The  (Serial)  Ray-Hearn  June  3 . . 


Date  Length  Reviewed 
27.... 4375 feet.... Dec.  30 
12.  ...5880 feet.  .  . Mar.  10 
11....4260feet....Mar.17 
8... 7040  feet... April  14 
25.... 4546 feet.... Nov.  4 
19.  .. 5423 feet  ... April  7 

11.... 5397  feet  

19  ...4520 feet.  .. Mar.  3 

20  6  reels  

22  5  reels  Jan.  28 

24.... 5610  feet...  Dec.  16 
31...  6447  feet...  Mar.  31 


Length  Reviewed 

.1  reel  April  21 

.1  reel  

.1  reel  April  7 

.  1  reel  

1  reel  April  7 

2  reels  Jan.  14 

.  1  reel  

.2  reels  Feb.  11 

.2  reels  Mar.  10 

.1  reel  

.2  reels  

1  reel  

.1  reel  

.1  reel  

.1  reel  Dec.  31 

.1  reel  April  7 

.1  reel  May  19 

.1  reel  

.1  reel  

.1  reel  

.  1  reel  


.1  reel  

.1  reel  

.  1  reel  

.1  reel  

.2  reels. . . . 

.1  reel  

2  reels  . . . 
.2 reels. . . . 

.1  reel  

.1  reel  

.1  reel  

.1  reel  

.2 reels. . . . 

.2  reels  

.2 reels.  . . . 

.1  reel  

.1  reel  

.1  reel  

.2  reels  . . . 
10  episodes. 
10  episodes. 

.1  reel  

.1  reel  

.1  reel  

.2  reels. . . . 

.  1  reel  

.1  reel  

.2  reels. . . . 

1  reel  

.1  reel  

.1  reel  

.2  reels. . . . 
.2  reels. . . . 
.2  reels. . . . 
.2 reels. . . . 

.2  reels  

2reels. . . . 
.1  reel  


Jan.  14 
May  19 


April  21 
Feb.  11 


Mar.  3 
Mar.  24 


May  19 


.  Mar.  31 
May  19 


June  2 
Jan.  21 
Jan.  14 
Mar.  24 
April  21 


Feb.  11 


Jan.  7 
Jan.  14 
.  Mar.  31 


Jan.  7 
Mar.  3 
Feb.  4 


Mar.  3 
Dec.  31 


1  reel 
.  1  reel . . 
.  1  reel  . 
.2  reels. 
.  1  reel . . 


Feb.  18 
May  19 
Mar.  3 


. 1  reel  

.1  reel  

.  1  reel  

.1  reel  

.1  reel  

.1  reel  

.1  reel  

10  episodes. 


Dec.  23 
Jan.  28 


May  19 


Title 


Coming  Attractions 

Star 


Length  Reviewed 


Annapolis  Basquette-Brown  

Black  Ace,  The  Don  Coleman   

Bride  of  the  Colorado  Bole«-Blossom  

Celebrity  Armstrong-Basquette  

Cop,  The  Boyd-Logan  

Craig's  Wife   Rich-Baxter  

Flying  Buckaroo,  The   Wally  Wales.  

Forty-Five-Calibre  War   Coleman-Loff  

Godless  Girl,  The  Basquette-Prevost  

King  of  Kings,  The  Warner-Logan   13500  feet  April  29 '27 

Ladies  Must  Love  Rod  La  Rocque  

Love  Over  Night  La  Rocque-Loff  

Man-Made  Woman  Joy-Boles-Warner  

Power  Boyd-Logan  

Red  Mark,  The  von  Seyffertitz  

Ship  Comes  In,  A  R.  Schildkraut-Dressler  June  4  

Sin  Town  Allen-Fair  

Survival  of  Slim.  The  Wally  Wales  

Tenth  Avenue   Haver-Varconi  

Valley  Beyond  the  Law  Coleman-Loff  

What  Holds  Men  Leatrice  Joy  

Yellow  Contraband  Leo  Maloney  


PEERLESS  PICTURES  (S.  R.) 


Title 

Girl|He  Didn't  Buy,  The 

Golden  Shackles  

Out  of  the  Past  

Web  oi  Fate,  The 
Wilful  Youth   


Star 


Rel.   Date     Length  Reviewed 


Garon-Simnson   April     ...  5600  feet 

Nonner-Withers   Mar  5600  feet 

0?Malley-L.  Rich   Sept.  26  .    5700  feet 

L illian  Rich   Nov.   7  5800feet. 

Harlan-Murphy   Dec.  1 9    .  5800  feet 


May  26 


June    9,  1928 


RAY  ART  (S.  R.) 


Title  Star  Rel.  Date 

Boy  of  the  Streets.  A    Walker-Bennett.  Sept. 

Branded  Man,  The  Delaney-Marlowe 

Casey  Jones  Lewls-Kobards  Jan. 

Cruise  of  the  Hellion  Murphy-Keith   Sept  ... 

Danger  Patrol.  The  Russeh-Fairo  April 

Divine  Sinner.  The    Vera  Reynolds   July 

Gun-Hand  Garrison  Tex  Maynard   Oct. 

Gypsy  of  the  North  , ...  Gordon-Hale  April 

Heart  Of  Broadway,  The   Garon-Agnew  Jan. 

Heroes  in  Blue  Bowers-Rand   Nov. 

Law  and  the  Man,  The  Santschi-Brockwell  Jan. 

Llgh  tin  the  Window,  A   Walthall-Avery-Keefe   Oct. 

My  Home  Town  ........    Brockwoll-Glass  Mar. 

On  the  Stroke  or  12  E.  Torrence-Marlowe-O'Shea  Nov. 

Painted  Trail,  The   Buddy  Roosevelt  Feb. 

Phantom  of  the  Turf,  The   H.  Costello-Lease  Mar. 


Tex  Maynard   Sept. 

Tex  Maynard    Oct. 

Buddy  Roosevelt  April 
Buddy  Roosevelt  Mar. 

Tex  Maynard   Nov. 

Wheel  of  Destiny,  The  Stanley-Hale  Oct. 

Wild  Born  Tex  Maynard    Dec. 

You  Can't  Beat  the  Law  Lee-Keefe  Feb. 


Prince  of  the  Plains  

Ridin'  Luck   

Trail  Riders  

Trailin*  Back 

Wanderer  of  the  West,  A 


Length 
5059  feet 
6796  feet 
6673  feet 
6089  feet 
6076  feet 

4879  feet 
5976  feet 
5853  feet 
5C76  feet 
5916  feet 
5960  feet 
5608  feet 
5970  feet 
4571  feet 
5905  feet 
4134  feet 
4137  feet 
4627  feet 
4308  feet 
4200  feet 
5869  feet 
4490  feet 
5260  feet 


Reviewed 


June  2 
Sept.  30 


Mar.  24 
Nov.  11 
June  2 


STERLING  PICTURES  (S.  R.) 


Title 


Star  Rel.  Date 

Burning  Up  Broadway  H.  Costello-Frazer  Jan.  30  . 

Cancelled  Debt,  The   Lease-Stevens   Sept.  1.  .. 

Marry  the  Girl  Bedford-Ellis  Mar.  1 . . . 

Million  For  Love,  A   Dunn-Howea   April  15  . 

Pretty  Clothes  Ralston-Walker  Oct.  15. . . 

Outcast  Souls  P.  Bonner-Delaney  Dec.  15. . . 


Length 
5200  feet 
5200  feet 
5300  feet 
5400  feet 
5652  feet. 
5210  feet 


Reviewed 


Mar.  10 
Nov.  4 


Title 

It  Might  Happen  to  Any  Girl 
Undressed 


Coming  Attractions 

Star 


Length  Revlewe 


Bryant  Washburn 


STATE  RIGHTS 


Title  Star  Dist'r       Rel.    Date     Length  Reviewed 

Adorable  Cheat   Lee-Keefe  Chesterfield.   June  1    5400  feet      April  21 

Aftermath   Special  Cast  Collwyn  Dec.     .  6800  feet  Mar.  3 

Air  Mail  Pilot, The  Mefaffey-Metcalfe  Hi-Mark  5000feet  

Battles  of  Coronel   Special  Cast  Artlee  Feb.     .  84C0feet  ..  Mar.  24 

Broadway  After  Midnight   Bonner-Landis  Krelbar  Nov.     .  6199  feet  Nov.  4 

Broken  Hearts  Hercules  

Czar  Ivan  the  Terrible  Special  Cast  Amkino  April     .  8509  feet      Mar.  24 

Dance  Fever  Corda-Varconi  Brill     

Dawn    Special  Cast  Arch  Selwyn   7500feet  

Daughter  of  Israel    Betty  Blythe   Aywon  8300  feet  

Devil's  Passion,  The  Special  Cast  Art  a   5700  feet  

Faithless  Lover,  The   O'Brien-Hulette  Krelbar  Mar.     .  5600  feet  Mar.  3 

Fangs  of  Justice  Silverstreak-Walker     Bischoff  5000  feet  

Jealousy  Lya  de  Putti  Brill  

Last  Moment,  The  Matieson-Hale  Zakoro  April     .  5800  feet    .  Mar.  31 

Little  Wild  Girl,  The  Lee-Landis  Hercules  

Modern  Du  Barry,  A  Maria  Corda  Brill   June  1. 7000  feet  

Port  of  Missing  Children  Special  Cast  Superlative  

Port  of  Missing  Girls  Bedford-McGregor      Brenda  7270feet  Mar.  3 

Primanerliebe  German  Cast  Scenic  Films  6500 feet — Mar.  24 

Sally  of  the  South  Seas  Hercules  

Sealed  Lips  Swedish  Cast  Colwyn  6000  feet  

Shadows  ot  the  Night  Hercules  

Shooting  Stars  English  Cast  Artlee  April       5800feet      April  28 

Simba  Jungle  Film  Capitol  Pict  8000  feet ....  Feb.  4 

Streets  of  Algiers  Camilla  Horn  Brill   7  reels  

Thrill  Seekers  Clifford-Fulton  Superlative  4900 feet  

Tartuffe  the  Hyprocrlte  Jannings-Dagover  ..    Brill    7  reels     Aug.  5 '27 

Tracey  the  Outlaw  Jack  Hoey  New-Cal  Mar.     .  6000  feet — Mar.  31 

Two  Brothers   Conrad  Veidt  Brill   

When  Fleet  Meets  Fleet  English  Cast  Hl-Mark   7953  feet  


Title 

Bet  The   F. 

Cigarette  Maker's  Romance  F. 

District  Doctor,  The  F. 

Girl  with  the  Golden  Eyes,  The.F. 

Mysterious  Airman,  The  

Necklace,  The  F. 

Nothing  to  Live  For  Al 

Piece  of  String,  A  F. 

Police  Reporter  The  Serial).  .  .W. 

Sophomore,  The  G. 

Spookey  Money   Al 

Who's  Who   Al 

You  Can't  Win  Serial)  


SHORT  SUBJECTS 

Star  Dist'r         Rel.   Date     Length  Reviewed 

P.  Donovan  producer)  2  reels  

P.  Donovan  (producer)  2  reels  

P.  Donovan  i  producer)  2  reels  

P.  Donovan  (producer)  2  reels  

 Weiss  Bros   10  episodes  

P.  Donovan  produceDMary  Alden  2  reels  

Joy  Cranfield  Clarke  2  reels  

P.  Donovan  producer)  2  reels  

Miller-E.  Gilbert  .  Weiss  Mar.       10  episodes  

ONeill-L.  Graydon  Hl-Mark   

Joy  Cranfield-Clarke  2  reels  

Joy  Cranfield-Clarke  2  reels  

 Weiss  Bros  10  episodes  


TIFFANY-STAHL 

FEATURES 

Title  Star  Rel.  Date 

Bachelor's  Paradise  O'Neill-Graves  Mar.  15. . . 

Clothes  Make  tne  Woman   Southern-Pidgeon  May    1  .. 

Devil's  Skipper,  The  Bennett-Love-Landis  Feb.   1  . 

Girl  From  Gay  Paree  Bedford-McGregor  SepL  15. . 

Green  Grass  Widows   Hagen-Harron-Olmstead   June  10... 

Haunted  Ship,  The  Love-Sebastian-Santschi  Dec.  1 

House  ot  Scandal  Sebastian-O'Malley  April  1  . 

Ladies  of  the  Night  Club  Cortez-Leonard   May  15... 

Lingerie   White-McGregor  July  1 

Nameless  Men  Windsor-Moreno  Feb.  15  . 

Night  Life   Harron-A.  Day  Nov.  1 

Once  and  Forever  Miller-Harron  Oct.  15 

Prowlers  of  the  Sea  Cortez-Myers  June  20 

Scarlet  Dove,  The   Frazer-Borio  April  15.., 

Stormy  Waters  Southern-McGregor  June  1 

Streets  of  Shanghai  Starke-Harlan   Dec.  IS... 

Their  Hour   Harron-Sebastian  Mar.  1 

Tragedy  of  Youth   Baxter-Miller-Collier.  Jr.   Jan.  15 

Wild  Geese   Bennett-Southern-Keith   Nov.  15.. 

Woman  Against  the  World  Ford-Hale-Olmsted  Jan.  1 

Women's  Wares   Brent-Lytell-Kent  Oct  1... 


Length 
6147  teet 
5209  feet 
5510  feet 
5233  feet 

4752  feet 
5297  feet. 


Reviewed 


May  26 
Sept.  23 

Feb.  4 


5708  feet 
6235  feet 
5629  feet 


April  14 
Dec  2 


5102  feet. 
5735  feet 
5276  feet 
5652  feet 
6361  feet 
6448  feet 
5283  feet 
5614  feet 


Mar.  3 
Mar.  31 

Nov.  18 


Bedford-R.  Talmadge 


Rel.  Date 
Mar.  1 
Mar.  I 
Mar.  15 
Jan.  1 
April  1 
Jan.  15 
Feb.  15 

Feb.  1 


Rel.  Date 
July  23 
Aug.  1 

Aug.  15 

July  10 


SHORT  SUBJECTS 
Title  Star 

Marchela    Color  Classic 

Medallion.  The   Color  Classic 

Mission  Bells   Color  Classic  

North  of  Suez   Color  Classic  

Perfect  Day,  A  Color  Classic  

Scarf  ace   Color  Classic   

Souvenirs    Color  Classic   

Tom,  Dick  or  Harry   Color  Classic 

Treasure  Land  Color  Classic  

Coming  Attractions 
Title  Star 

Albany  Night  Boat   

Beautiful  Rut  Dumb   

Cavalier,  The  

Domestic  Relations  

Ghetto,  The    George  Jessel 

Grain  of  Dust,  A    Cortez-Windsor-Rubens 

Marriage  of  Tomorrow   Miller-Gray 

Toilers,  The    Ralston-Fairbanks,  Jr. 


UNIVERSAL 

FEATURES 

Title  Star  Rel.  Date 

Air  Patrol.  The  Al  Wilson  Jan.  1 

Alias  the  Deacon   Hersholt-Marlowe  Jan.  22.  .. 

Arizona  Cyclone.  The  Fred  Humes  May   6 . . . 

Back  to  God's  Country  Adoree-Frazer  SepL  4  . 

Border  Cavalier,  The  Fred  Humes   Sept.  18 

Buck  Privates   De  Putti-McGregor   June  3 

Call  of  the  Heart   Dynamite-Cobb-Alden    Jan.  29 

Cat  and  the  Canary  La  Plante-Hale-Stanley   Sept.  11.. 

Cheating  Cheaters  Compson-Harlan   Oct.  9 

Chinese  Parrot,  The  Bosworth-Nixon   Oct  23.., 

Clean  Up  Man,  The  Wells-O'Day  Feb.  12  . . 

Cohens  and  Kellys  In  Paris   Sidney-Macdonald   Jan.  15 

Count  of  Ten,  The  Ray-Ralston  June  17. . . 

Desert  Dust   Ted  Wells  Dec  18 

Fangs  of  Destiny   Dynamite-Cobb-Caldwell   Dec   4  . 

Fearless  Rider.  The  Humes-Worth  Jan.  15  . . 

Finders  Keepers   La  Plante-Harron   Feb.  5 

Flyin'  Cowboy,  The    Gibson-Hasbrouck  June  1 

Four  Footed  Ranger,  The   Dynamite  dog)  Mar.  25 

Four  Flushar.  The  Lewis-Nixon   Jan.  8 

Galloping  Fury  Gibson-Rand   Nov.  20 

Good  Morning  Judge   Denny-Notan  April  29  . 

Harvest  of  Hat  3,  The   Rex-Perrin  

Hero  For  a  Night.  A  Tryon-Mlller  Dec  18. 

Hero  of  the  Circus  Special  Cast   

Hot  Heels  Tryon-Miller  May  13 

Hound  or  Silver  Creek   Dynamite  dog)   May  20 

Irresistible  Lover,  The  Keane-Moran  Dec  4 

Les  Miserables  Special  Cast  Oct.  30 

Lone  Eagle,  The  Keane-Kent  Sept.  18 

Love  Me  and  World  Is  Mine  Philbln-Kerry  Mar.  4 

Made  to  Order  Hero   Ted  Wells  June  3 

Man's  Past,  A  Veidt-Bedford  Dec  25 

Midnight  Rose   De  Putti-Harlan  Feb.  26 

One  Glorious  Scrap   Fred  Humes  Nov.  20 

On  Your  Toes  Denny-Worth  Nov.  27 

Out  All  Night   Denny-Nixon   Sept.  4 

Painted  Ponies  Gibson-Claire  Sept.  25 

Phantom  Flyer,  The  Al  Wilson   Feb.  26 

Put 'Em  Up  Fred  Humes   Mar.  11 

Rawhide  Kid,  The   Gibson-Hale   Jan.  29 

Shield  of  Honor,  The  Lewls-Gulliver-Hamllton  Feb.  19 

Silk  Stockings  La  Plante-Harron   Oct.  2 

Sky  Hand  Saunders  Al  Wilson  Nov.  6 

Small  Bachelor,  The  Kent-Beranger  Nov.  6 

Stop  That  Man  Lake-Kent   Mar.  11 

Straight  Shootln"  Ted  Wells    Oct.  16 

Surrender  Philbin-Moskine  Mar.  4 

Thanks  For  Buggy  Ride  La  Plante-Tryon  April  1 

That's  My  Daddy  Denny-Kent   Feb.  5 

Thirteenth  Juror,  The  Nilsson-Bushman  Nov.  1 3 

Thirteen  Washingtcn  Square  Hersholt-Joyce  April  8 

"hree  Miles  Up  Al  Wilson   Sept.  4 

Thunder  Riders,  The  Ted  Wells   April  8 


R.-.i.wed 


Length 
I  reel 
1  reel 
I  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 
1  reel 


Length  Reviewed 


Length 
4259  feet 
6869  feet 
4076  feet 
5751  feet 
4427  feet 
6171  feet 
4345  feet 
7190  feet 
562  3  feet 
7304  feet 
4232  feet 
7481  feet 
6279  feet 
4349  feet 
4295  feet 
4173  feet 
6081  feet 
5109  feet 
442  6  feet 
6193  feet 
5503  feet 
5645  feet 


Reviewed 

Oct  21 

Aug.  29 

Feb.  4 

May  20 
Dec  23 
Jan.  7 

Feb.  18 


Mar.  17 
Jan.  28 


5711  feet 


Dec  2 


Trick  of  Hearts,  A  Gibson-Hale 

We  Americans   Sidney-Miller-Lewis. .  . 

Wild  Beauty  Rex-Allen-Marlowe  

Wild  West  Show.  The   Gibson-Gulliver 

Wolf's  Trail   Dynamite-Cobb-Lamont 

Won  In  the  Clouds  Al  Wilson  


Mar.  18 
May  6 
Nov.  27 
May  20 
Oct.  2 
April  22 


4095  feet 

6958  feet 

Sept.  16 

7713  feet 

5862  feet 

April  28 

6813  feet 

Feb.  11 

41 20  feet 

6135  feet 

Sept.  16 

5689  feet 

Mar.  10 

4172  feet 

591 8  feet 

Jan.  14 

6170  teet 

Oct.  7 

5416  feet 

Aug.  5 

42  53  feel 

4200  feet 

5382  feet 

61 72  feet 

Dec  20 

6166 teet 

Aug.  26 

4393  feet 

621 8  feet 

5389  feet 

April  28 

4251  feet 

Aug.  19 

82  49 teet 

Mar.  10 

6179  feet 

Feb.  4 

6073  feet 

5598  feet 

Dec  19 

6274  teet 

Feb.  4 

4136  feet 

July  11 

4353  feet 

5495 teet 

9151  feet 

April  7 

5192  feet 

5254  feet  

4167  feet  

4348  feet  

SHORT  SUBJECTS 

Title  Star 

Africa  Before  Dark  Oswald  Cartoon  

All  Balled  Up   Charles  Puffy 

Ambuscade,  The   Fred  Gilman  

Any  Old  Count  'The  Gumps"  

Back  to  Nature  Arthur  Lake  

Bare  Fists  Jack  Perrin  

Battling  Justice  Fred  Gilman 

Big  Bluff.  A   Long-Adams-Layman-McPhall 

Boss  of  the  Rancho  Bob  Curwood 

Brand  of  Courage,  The  ....  B.  Curwood-P.  Montgomery 

Brand  of  Courage,  The  B.  Curwood-P.  Montgomery 

Bright  Lights  Oswald  Cartoon  

Buckskin  Days    Newton  House 

Buster  Minds  the  Baby   Trimble.  Turner  and  Dog  

Buster's  Big  Chance   Trimble.  Turner  and  Dog  

Buster  Shows  Off   Trimble.  Turner  and  Dog 

Buster  Steps  Out    Trimble.  Turner  and  Dog.  .... . 

Buster's  Whippet  Race  Trimble,  Turner  and  Dog 

Bv  Correspondence   Arthur  Lake   

Card  of  Destiny,  The   Fred  Gilman 

Case  ot  Scotch,  A  "The  Gumps" 

Cash  Customers   C.  King-C.  Doherty 

Cloud  Buster,  The   "The  Gumps" 

Code  of  the  Mounted,  The   Jack  Perrin 

Dangerous  Trail,  A   

Dates  for  Two  C.  Klng-C.  Doherty   

Diamond  Master,  The  

Fighting  Destiny   Fred  Gilman  

Fighting  Kid.  The   Newton  House 

Fox  Chase,  The    Oswald  Cartoon 

Frame-Up  Man,  The   Bob  Curwood 

Full  House.  A    Lonp-Adams-Lymon-McPhalll. 

Gauge  ot  Battle.  The   Fred  Gilman  

George  Meets  George   Sid  Saylor 


Rel.  Date 

Length 

Reviewed 

Feb.  20 

1  reel 

April  7 

Feb.  27 

2  reels 

Feb.  4 

June  16 

2  reels 

May  19 

Jan.  23 

2  reels 

Feb.  27 

1  reel 

Feb.  11 

Jan.  14 

2  reels 

Dec  23 

Mar.  24 

2  reels 

Feb.  25 

May  2 

2  reels 

April  7 

Jan.  7 

2  reels 

Feb.  4 

2  reels 

.  Jan.  7 

Jan.  7 

2  reels 

Jan.  7 

Mar.  19 

1  reel 

April  7 

Feb.  18 

2  reels 

Jan.  28 

June  27 

2  reels 

May  26 

Jan.  11 

2  reels 

Dec  23 

Mar.  14 

2  reels 

Feb.  8 

2  reels 

Jan.  28 

May  23 

2  reels 

April  28 

Jan.  30 

1  reel 

Jan.  14 

July  14 

2  reels 

Jan.  9 

2  reels 

Dec  23 

July  11 

2  reels 

Feb.  6 

2  reels 

Jan.  21 

May  5 

2  reels 

April  7 

2  reels 

May  5 

Jan.  18 

2  reels 

Dec  31 

May  19 

2  reels 

April  21 

June  9 

2  reels 

May  19 

June  25 

1  reel 

May  26 

May  26 

2  rorls 

May  5 

June  13 

2  reels 

May  19 

April  21 

2  reels 

Mar.  24 

June  20 

2  reels 

1986 


Motion    Picture  News 


Title  Star  Rel.  Date 

George's  False  Alarm  Sid  Saylor  Feb.  29. . . 

George's  School  Daze  Sid  Sacylor  

Haunted  Island,  The  (Serial)  Jack  Daugherty-Helen  Foster. . .  Mar.  26. . . 

Harem  Scarem   Oswald  Cartoon  Jan.  9... 

Her  Haunted  Heritage  Ben  Hall  July  2... 

Her  Only  Husband  Long-Adams-Laymon-McPhaill  April  4... 

Hidden  Money  Bob  Curwood  April  26  . . 

High  Flyin'  George  Sid  Saylor  Jan.  25. . . 

His  In  Laws  Charles  Puffy  Mar.  12. . . 

Horns  and  Orange  Blossoms  Charles  Puffy  Jan.  29 . . . 

Horse  Play  Long-Adams-Laymon-McPhaill .  Jan.    4. . . 

Hungry  Hoboes  Oswald  Cartoon  May  14. . . 

Indoor  Golf  Long-Adams-Layman-McPhaill  .Mar.  7... 

Iron  Code,  The  Jack  Perrin  June  30  . . 

Looters,  The  Bob  Curwood  Mar.  3... 

Madden  of  the  MounteJ  Jack  Perrin  Mar.  10. . . 

Man  of  Letters,  A  Sid  Saylor  Feb.  15 

Married  Bachelors  Charles  Puffy  April  9. . . 

Mistakes  Will  Happen  Ben  Hall  Feb.  13. . . 

Money  I  Money  I  Money!  Ben  Hall  May  7. . . 

Neck  n'  Neck  Oswald  Cartoon  Jan.  23. . . 

Newlyweds' Advice   Jan.  2... 

Newlyweds' False  Alarm,  The          Snookums  July  2... 

Newlyweds' Friends,  The   Snookums-Bartlett-McPhaill  April  2... 

Newlyweds'  Happy  Day,  The  Snookums-Bartlett-McPhaill  June  4. . . 

N  ewlyweds'  I  magination.  The  Snookums-Bartlett-McPhaill  May  7 . . . 

Newlyweds'  Servant,  The  Snookums-Bartlett-McPhaill  Feb.   6. . . 

Newlyweds  Success,  The  Snookums-Bartlett-McPhaill  . . .  Mar.  5. . . 

No  Blondes  Allowed  C.  King-C.  Doherty  Mar.  21. . . 

Oh,  What  a  Knight  Oswald  Cartoon  

Ole  Swimmin'  'Ole,  The  Oswald  Cartoon  Feb.   6. . . 

One  Every  Minute  Arthur  Lake  April  23  . . 

Out  in  the  Rain  "The  Gumps"  Feb.  20  . . 

Ozzie  of  the  Mounted  Oswald  Cartoon  April  30. . . 

Payroll  Roundup,  The  Bob  Curwood  Mar.  31 . . . 

Poor  Papa   Oswald  Cartoon  June  11... 

Prince  and  the  Papa  Chanes  Puffy  Feb.  13. . . 

Reel  Life  Long-Adams-Layman-McPhaill  July  4... 

Ride  'Em  Plowboy   Oswald  Cartoon  April  16  . . 

Ride  For  Help,  The  Newton  House  July    7  . . 

Riding  Gold  Newton  House  Jan.  21 . . . 

Ring  Leader,  The  Jack  Perrin  April  7. . . 

Ringside  Romeos  Arthur  Lake  Mar.  26. . . 

Rival  Romoes   Oswald  Cartoon  Mar.  5... 

Sagebrush  Sadie  Oswald  Cartoon  April  2. . . 

Sailor  George  Sid  Saylor  May  9... 

Scarlet  Arrow,  The  (Serial)  F.  X.  Bushman,  Jr  June  3. . . 

Sealed  Orders  Jack  Perrin  Feb.  11 . . . 

Shady  Rest  "The  Gumps"  

Sliding  Home  Lewis-Gulliver-Phillips  Jan.  16. . . 

Social  Lions  Ben  Hall  Mar.  12. . . 

Some  Babies  Charles  Puffy  Mar.  26. . . 

Some  Pets  Arthur  Lake  Jan.  2... 

Son  of  the  Frontier,  A  Newton  House  April  14. . . 

So  This  Is  Sapp  Center  Ben  Hal  Jan.  16. . . 

Special  Edition  Ben  Hall  April  9. . . 

Speed  Sheik,  The  Arthur  Lake  June  18. . . 

Start  Something  Long-Adams-Laymon-McPhaill  Feb.   1 . . . 

Summer  Knights  Arthur  Lake  May  21 . . . 

Swell  Clothes  Arthur  Lake  Dec.  5... 

Takinq  the  Count  C.  King-C.  Doherty  April  18  . . 

Tall  Timber  Oswald  Cartoon  July    9. . . 

Terrors  of  the  Unknown  (Serial)  

That's  That  Trimble-Turner  and  Dog  April  11 

There's  a  Will  C.  King-C.  Doherty  Dec.  21 . . . 

Tricky  Trickster,  The  Ben  Hall  June  4 . . . 

Unexpected  Hero,  An  F.  Gillman-M.  King  Feb.  25. . . 

Untamed,  The  Newton  House  May  12. . . 

Valiant  Rider,  The  (Western)  Bob  Sherwood  June  23 . . . 

Vanishing  Rider,  The  (Serial)  Wm.  Desmond  Jan.  16. . . 

Watch  George  Sid  Saylor  Mar.  28. . 

What  a  Party  C.  King-C.  Doherty  Feb.  22. . . 

When  George  Hops  Sid  Saylor  April  25. . 

When  George  Meets  George   Sid  Saylor  June  0. . 

Whose  Wife   King-Doherty  June  6... 

Winged  Hoofs  Newton  House  Mar.  17. . . 

Winning  Five.  The  Lewis-Gulliver-Phillips  Sept.  26  . . 

Winning  Goal,  The  Lewis-Gulliver-Phillips  Jan.    2. . 

Wolves  of  the  Range  Fred  Gilman  Jan.  28. . 

Woman  Chasers  C.  King-C.  Doherty  May  16. . 


Length  Reviewed 

2  reels  Feb.  4 

2  reels  May  5 

10  episodes  

1  reel  

.1  reel   June  2 

.2  reels          Mar.  17 

2  reels  Mar.  31 

2  reels  

2  reels  Feb.  18 

2  reels          Jan.  7 

.2  reels  Dec.  16 

1  reel  April  21 

.2  reels  Feb.  11 

.2  reels          May  26 

2  reels  Feb.  4 

.2  reels  Feb.  11 

2  reels  Jan.  28 

.2  reels  Mar.  17 

.1  reel  Jan.  21 

.1  reel  April  14 

.1  reel  

2reels  Dec.  16 

2  reels  June  2 

.2  reels  Mar.  10 

.2  reels  May  12 

2  reels  April  14 

.2  reels  Feb.  4 

2  reels  Feb.  11 

.2  reels  Feb.  25 

1  reel  May  5 

1  reel  Mar.  24 

.1  reel  Aprii  7 

2  reels  Jan.  28 

.1  reel  April  7 

2reeis  Mar.  3 

.1  reel  May  19 

.2  reels  Jan.  21 

2  reels  June  2 

.1  reel  Mar.  24 

2  reels  

.2  reels  

.2  reels  Mar.  10 

.1  reel  Mar.  10 

.  1  reel  April  7 

.1  reel  May  5 

.2  reels  April  14 

10  episodes  

.2  reels  Jan.  28 

.2  reels  

.2  reels  Dec.  30 

.1  reel  

.2  reels  Mar.  3 

.1  reel  Dec.  14 

.2  reels  Mar.  17 

.1  reei  Dec.  30 

.1  reel  Mar.  17 

.1  reel  May  26 

.2  reels  Jan.  14 

.1  reel  April  28 

.1  reel  Nov.  18 

.2  reels  Mar.  24 

.1  reel  

10  episodes  

2  reels  Mar.  17 

.2  reels  

.1  reel  May  19 

.2  reels  Jan.  28 

.2  reels  Apri.  14 

.2  reels  May  19 

10  episodes  

.2  reels  Mar.  3 

.2  reels   Feb.  4 

2  reels  Mar.  31 

.2  reels  May  19 

.2  reels  May  12 

.2  reels   Feb.25 

2ieels   Sept  19 

.  .2  reels  

. .  2  reels  

. . ;  reels  


Coming  Attractions 
Title  Star  Rel.  Date 

Anybody  Here  Seen  Kelly  Love-Moore  

Body  Punch,  The  Daugherty-Faire  

Brides  Will  Be  Brides  Laura  La  Plante  

Burning  Winds  Hoot  Gibson  

Children  of  the  Sun  Special  Cast  

Clearing  the  Trail  Gibson-Gulliver  

Cloud  Dodger,  The  Al  Wilson  

Crimson  Hour,  The  De  Putti-Moskine  

Danger  Rider,  The  Hoot  Gibson  

Doubling  For  Trouble  Gibson-Gilbert  

Fallen  Angels  Kerry-Starke  

Foreign  Legion,  The  Kerry-Stone-Nolan  

Freedom  of  the  Press  Stone-Keith-M.  Day  

Fresh  Every  Hour  Glenn  Tryon  

Girl  on  the  Barge,  The  Hersholt-O'Neif-McGregor  

Give  and  Take  Sidney-Hersholt  

Grip  of  the  Yukon,  The  Bushman-Hamilton-Marlowe  

Has  Anybody  Here  Seen  Kelly?  Love-T.  Moore  

Home,  James  La  Plante-Delaney  

Honeymoon  Flats  Lewis-Gulllver  

Jazz  Mad  Hersholt-Nixon-Lewis  

Last  Warning,  The  Laura  LaPlante  

Lonesome  Tryon-Kent  


Length  Reviewed 


Title  Star  Rel.  Date     Length  Reviewed 

Man  Disturber,  The  Denny-Palmer  

Man  Who  Laughs,  The  Veidt-Philbin  11  reels  May  1 

Man,  Woman  and  Wife  Kerry-Starke-Nixon  

Michigan  Kid,  The  Nagel-Adoree  

Navy  Blues  Arthur  Lake  

Phantom  Finger   Cody-Thompson  

Phyllis  of  the  Follies  M.  Moore-A.  Day  

Play  Goes  On  Veidt-Nolan  

Plunging  Hoofs  Rex-Perrin  

Red  Lips  Nixon-Rogers   

Show  Boat   Rubens-Fitzroy  

Silks  and  Saddles  Nixon-Walling-Nolan  

Sky  Skidder,  The   Al  Wilson  

Uncle  Tom's  Cabin  Special  Cast  

Viennese  Lovers  Philbin-Hersholt-Keane  

Watch  My  Speed  Denny-Worth  

Wild  Blood  Rex-Perrin  


UNITED  ARTISTS 


FEATURES 


Rel. 
Jan. 


Title  ">tar 

Circus,  The  Chapiin-Kennedy  

College  Buster  Keaton  July 

Devil  Dancer,  The  Gray-Brook  Nov. 

Dove,  The  Talmadge-Roland  Jan. 

Drums  of  Love  Philbin-Alvarado  Mar. 

Garden  of  Eden,  The   Griffith-Ray  Feb. 

Gaucho,  The  Fairbanks-Valez  Jan. 

Magic  Flame,  The  Colman-Banky  Aug. 

My  Best  Girl  Pickford-Rogers  Oct. 

Ramona  Del  Rio-Baxter  Feb. 

Sadie  Thomoson  Swanson-L.  Barrymore  Jan. 

Sorrelland  Son  Warner-Joyce  Dec. 

Steamboat  Bill,  Jr  Keaton-Torrence   April 

Tempest   J.  Barrymore-Horn  

Two  Arabian  Knights   Boyd-Wolheim  Sept. 

Two  Lovers  Colman-Banky  


Date 

7... 
29... 
19... 

7... 
31... 

4. . . 

1... 
14... 
31... 
11... 

7... 

2... 


23  . 


Length 

.6400  feet. 
5800  feet. 
.7000  feet 
9100  feet 
8350  feet 
7300  feet 
9358  leet 
.7850  feet 
7460  feet. 
7552  feet 
8600  feet 
9000  feet. 
.7700  feet 
9300 fept 
7850  feet 
8500  feet 


Reviewed 
Jan.  14 
.  Sept.  23 
.  Dec.  30 
Jan.  7 


Jan.  14 
Dec.  2 
Sept.  30 
.  Dec.  9 
Feb.  4 
Feb.  11 
Nov.  25 
May  19 

.  Nov.  4 
April  28 


Coming  Attractions 
Title  Star  Rel.   Date     Length  Reviewed 

Awakening,  The  Banky-Byron  

Battle  of  the  Sexes,  The  Bennett-Hersholt-O'Neill  Aug  

Battle  of  the  Sexes,  The  Bennett-Hersholt-O'Neill  

Hell's  Angels  Lyon-Hall-Nissen   (about)    7  reels  

Love  Song,  The  Boyd-Valez   

Revenge  Dolores  Del  Rio  

Woman  Disputed,  The  Talmadge-Roland  

WARNER  BROTHERS 

FEATURES 

Title  Star  Rel.  Date     Length  Reviewed 

Across  the  Atlantic  Blue-Murphy  Feb.  25  —  6052  feet  

Beware  of  Married  Men  Rich-Ferris-Cook  Jan.  14        5421  feet  —  Jan.  28 

Brass  Knuckles  Blue-Bronson  Dec.  3. . .  .6330  feet. . .  Dec.  23 

College  Widow,  The  D.  Costello-Collier,  Jr  Oct.  15. . .  .6616  feet. . . .  Nov.  25 

Crimson  City,  The  Loy-Miljan-Hyams  April  7...  .5388  feet. . .  April  21 

Dog  of  the  Regiment-  A  Rin-Tin-Tin-Gulliver  Oct.  29 ... .  5003  feet ....  Nov.  11 

Domestic  Troubles  Fazenda-Cook  Mar.  24  —  5164  feet  

First  Auto,  The  Miller-Oldfield  Sept.  18. . .  .6767  feet. . .  July  8 

Five  and  Ten  Cent  Annie  Fazenda-Cook  May  26  

Fortune  Hunter,  The  Chaplin-Costello  Nov.  7. ..  .6639 feet. . .  Jan.  21 

Ginsberg  the  Great  Jessel-Ferris  Nov.  26  —  5390  feet  

Girl  From  Chicago,  The  Nagel-Loy  Nov.  19. . . .  5978  feet      Dec.  31 

Good  Time  Charley  Oland-H.  Costello  Nov.  5. . .  6302feet. . .  Nov.  25 

Ham  and  Eggs  at  Front  Wilson-Conklin-Loy  Dec.  24  —  5613teet  

Husbands  For  Rent  Moore-Costello  Dec.  31 . . .  6320feet. .    Jan.  7 

If  I  Were  Single  McAvoy-Nagle  Dec.  17. . .  .6320 feet. . .  .Dec.  31 

Jaws  of  Steel   Rin-Tin-Tin  Sept.  10. . .  .5569  feet. . .  Sept.  30 

Jazz  Singer,  The  (Vitaphone)  Jolson-McAvoy  Oct  7423feet. . .  Oct.  21 

Little  Snob,  The  McAvoy-Frazier  Feb.  11 . . .  .5331  feet  

Missing  Link.  The  Syd  Chaplin  Aug.  7. . .  .6485feet. . .  May  20 

One-Round  Hogan  Blue-Hyams  Sept  17. . .  .6357  feet. .    Oct.  17 

Old  San  Francisco  D.  Costello-Oland  Sept.  4. ..  .7961  feet. ..  .July  8 

Pay  As  You  Enter  Cook-Fazenda  May  19  

Powder  My  Back  Rlch-Ferris-Beranger  Mar.  10. . .  6185  feet  

Race  For  Life,  A  Rin-Tin-Tin- Nye-Faire  Jan.  28. . .  .4777  feet.  .  Feb.  11 

Reno  Divorce,  A  McAvoy-Graves  Oct.  22   .  5492feet. . .  Nov.  4 

Rinty  of  the  Desert  Rin-Tin-Tin-Ferris-Nye  April  21  — 4820feet  

Sailor  I zzy  Murphy  Jessel-Ferris  Oct.    8. . .  6020feet.  .  Oct.  28 

Sailor's  Sweetheart,  A  Fazenda-Cook  Sept.  24. . .  .5685  feet.  .  Oct.  14 

Silver  Slave,  The  I.  Rich-Miljan  Nov.  12.. .  .6142  feet. ..  .Dec.  9 

Slightly  Used   McAvoy-Nagel  Sept.  3. ..  .6412  feet. ..  .Sept.  30 

When  a  Man  Loves  Barrymore-Costello  Aug.  21 ...  1 0081  feet  .  Feb.  1 8'27 

Coming  Attractions 

Title  Star  Rel.  Date    Length  Reviewed 

Caught  in  the  Fog  McAvoy-Nagle  •  •  ■ 

Glorious  Betsy  (Vita.)  D.  Costello-Nagle  7091  feet. .  ..May  5 

Ladies  Prefer  Bonds  (tent.)  Nagle-McAvoy  

Land  of  the  Silver  Fox  Rin-Tin-Tin-Nye-Hyams  ii'"«i 

Lion  and  the  Mouse  (Vita.)  L.  Barrymore-McAvoy-Collier,  Jr  May  n> 

Midnight  Taxi,  The  Moreno-Costello  

Noah's  Ark  (Vita.)  D.  Costello-O'Brien  

No  Questions  Asked  Ferris-Collier,  Jr.  

Singing  Fool.  The  (Vita.)  Jolson-Bronson  

State  Street  Sadie  Loy-Nagle  ■  ■■■ 

Tenderloin  (Vita.)  D.  Costello-Nagle  7782  feet.  .  .April  28 

Terror,  The  (Vita.)   McAvoy-Horton  

Women  They  Talk  About  I.  Rich-Ferris-Collier,  Jr  


For  Up-to-the-Minute  Reports  On  New  Pictures 
Read  Key  City  Reports  Published  Weekly  in 

Motion  Picture  News 


Roy  Prim 
Printers 


True 
Orchestra/ 
T( 


one 


"f^yy 


GEO.  KILGEN  &  SON,  INC. 
4024  N.  Union  Blvd.  <  <  St.  Louis,  U.S.A. 

NATIONAL  THEATRE  SUPPLY  CO. 


Reliable 


DISTRIBUTORS 


and  Quick  Response 

111  These  are  two  of  the  many  fea- 
tures so  noticeable  in  Kilgen  Organs; 
qualities  which  ever  inspire  the  artist, 
and  delight  the  audience. 

Responsible  for  the  full  symphonic 
orchestral  effects  which  so  distinguish 
the  Kilgen  Organ  there  are,  in  the 
Kilgen  Factory,  "Voicers"  of  inter- 
national reputation;  master-crafts- 
men whose  genius  is  the  envy  of 
their  kind. 

These  are  men  whom  the  Great  Or- 
gan Masters  of  the  world  are  proud 
to  know  and  greet  as  fellow-artists 
—  as  true  musicians;  for  men  like 
these  can  "make"  an  Organ. 

All  the  wealth  of  tone-harmony  and 
varied  musical  effect  w  hich  their  skill 
provides  in  the  Kilgen  is  available  at 
will  with  the  speed  of  light;  for.  keyed 
to  the  touch  of  an  electrical  contact, 
its  voiced  response  is  instantaneous. 


THE     VOICE     OF     THE     SILENT  DRAMA 


-  A 


mm  macu 


J\mon$  the  organs,  the  Supremacy  of 
the  Robert  Mwfcon  is  evidenced  in  its  selec- 
tion and  endorsement  by  a  majority  of  the 
nation's  ^remostExhibitoi'S^Sho^en^r- 
6anists,  Performers  and  distinguished 
individuals  in  theatrical  and  public  life. 


[  SertMwton 

'IT  ORGAiNL 


Individual  characteristic  tonal  beauty, 
greater  range  in  Variety  of  orchestral  effects  I 
and  exclusive  patented  features  make 
it  distinctly  different  from  all  other 
theatre  oimns. 

^tet,  lor  all  its  unquestioned  superiority,  I 
the  Jktoert  Morton  unit  Organ  is  among 
the  least  expensive  theatre  organs  to  own,  I 
not  onhj  because  it  is  more  durabk,lasts 
louder  and  costs  less  for  upkeep,  but  be  - 
cause  it  is  an  investment  that  paus  for 
itself  in  increased  box  office  receipts. 


day  for  full  Information 
co^^fe  Neu)  Cooperative  Purchase  Plan 

Robert  Morton  Organ  Go 


New  York. 

lSt>0  Rrojdwjy 

Los  Angeles 

1914  SoVermont 


Chicif  o 
624  So  Michigan 

SanFrancisco 
168  Golden  Gate 


June  16,  1928 


{/.  5".  Pa/rn/  Office 


The 


John  GILBERT 

with  RENEE  ADOREE 

their  /irst  reunion  since  "The  Big  ParuJe" 
and  ERNEST  TORRENCE 

COSSACKS 


A  GEORGE  HILL  PRODUCTION  BASED  ON  TOLSTOI'S  NOVEL 
Adaptation  and  continuity  by  Franca  Marion.   Titles  by  John  Colton 


The  Outstanding  Picture  of 

the  Year!    Here  is  a  pieture  suitable  for  two- 

dollar  road-show  playing.  Get  behind  it.  It's  so  good  you 
cant  over-sell  it.  *POST  IT!  TAKE  EXTRA  SPACE  IN 
PAPERS !  USE  DIRECT-MAIL !  GO  AFTER  THE  PUB- 
LICITY. Knock  Vm  dead!  You'll  extend  your  run! 


*Note:  More  than  10,000 
theatres  have  this  picture 
bought.  The  purpose  of  this 
ad  is  to  adi  ise  these  theatres 
and  all  theatres  fo  take  ad- 
vantageofagreatoppottuniry. 


-GOLDWYN-MAYER 

NOW — and,  of  course,  next  season 


Vol.  XXXVII  No.  24 


Los  Angeles 


Fntered  as 


ttcr  April  22.  1926.  at  the  Post  Office  at  Sew  York.  .V.  Y„ 
under  act  of  March  3,  1879 

Published  HV**/v— $3.00  a  Year 


York 


PRICE  20  CENTS 


Ch 


ii 


/  w 


v!  I'  ' 1 


w  a 


fl 


<  i1  Wm&Hi 


1 11 


^  new  yHickigan 
Jheatre  of  Detroit 
has  installed  a 

WuRLlTzER 

ORGAK 

The  very  finest  theatres  in  the  United 
States  and  many  foreign  countries  have 
installed  Wurlitzer  Organs.  There  must 
be  reasons— definite,  practical  reasons. 

Foremost,  Wurlitzer  Organs  surpass  in 
rich  tonal  quality,  ease  and  responsive- 
ness of  action.  No  other  organ  is  equip- 
ped  to  produce  such  almost  unlimited 
varieties  and  combinations  of  effects.  As 
an  investment  the  Wurlitzer  Organ 
embodies  far  greater  dollar  for  dollar 
value  than  any  other  make  of  organ. 

The  Wurlitzer  Organ  is  always  depend- 
able, appealing  to  lovers  of  good  music, 
and  is  preferred  by  all  authoritative 
organists. 


NEW  YORK  ST.  LOUIS 

CLEVELAND  CHICAGO 
PHILADELPHIA  PITTSBURGH 


WurlTIzer  Organ 

FACTORIES:    NORTH  TONAWANDA,  N.  Y. 


BUFFALO  DETROIT 
SAN  FRANCISCO     KANSAS  CITY 
CINCINNATI  LOS  ANGELES 


Astounding! 

Even  themosl  callous  cri  tic  of  motion  pic- 
tures will  beconfounded  b)  the  amazing 
acting  in  this  exciting  photoplay ;  l>\  the 
sheer  power  of  its  dramatic  force;  l>\  the 
unbelievable  ingenuity  of  its  direction... 
W  hen  you  have  seen  il.  you  will  agree  thai 
it  is  the  mosl  modern  picture  of  the  year. 


Exhibitors! 

This  is  one  of  two 
special  giant- space 
newspaper  ads  avail- 
able lo  theatres  |>la>  inir 
"The  Street  of  Sin." 
Ask  your  Paramount 
exchange  about  them!.. 


Basher  Bill 

gangster  and  bad  man, 
a  marvelous  dramatic 
portrayal  bj  the  world's 
foremost   m  i  i  t  n  aclor 


Emil 


JANNIN 


in  "The  Street  of  Siri 

PARAMOUNT  Picture 


99 


a 


CLASS 


1928-29 


i  n 


5?  S'"«J 


"CONFESSIONS  OF 
A  CHORUS  GIRL" 

8  frisky,  Frenchy  sparklers  with 
Frances  Lee  and  the  famous  Christie 
beauties. 


BILLY  DOOLEY 
COMEDIES 

8  from  the  eccentric  moony 
mariner.  His  name  in  lights  means 
business ! 


BOBBY  VERNON 
COMEDIES 

8  from  the  popular  kollege  kut  kc- 
median.  Nationally  advertised  for 
years.    Popidar  everywhere. 


"SANDY  MacDUFF 
COMEDIES 

8  exhilerating  shots  of  Scotch  from 
Jack  Duffy  and  his  Caledonian  cut- 
ies.    New,  great! 


ARAMOUN 


hort  comedy  market! 

More  first  run  theatres  play 
Christie  Comedies  than  several 
other  brands  combined! 

A  PARTIAL  LIST: — NEW  YORK:  Paramount,  Rivoli,  Rialto.  CHICAGO:  McVickers, 
Roosevelt.  LOS  ANGELES:  Million  Dollar,  Loew's  State.  BOSTON:  Metropolitan. 
PHILADELPHIA:  Stanton,  Karlton,  Arcadia.  SEATTLE:  United  Artists,  Libert;  . 
BALTIMORE:  Stanley.  WASHINGTON:  Metropolitan,  Earle.  DETROIT:  Madison, 
Adams,  Capitol.  BUFFALO:  Shea's  Buffalo,  Shea's  Hippodrome.  LOUISVILLE: 
Rialto.  JACKSONVILLE:  Arcade.  TAMPA:  Tampa.  MIAMI:  Olympic,  Fairfax. 
KANSAS  CITY:  Midland,  Newman.  PORTLAND,  ORE. :  Liberty.  MEMPHIS: 
Loew's  Palace,  State.  MILWAUKEE:  Wisconsin,  Strand.  MINNEAPOLIS:  Lyric. 
ST.  PAUL:  Astor.  MONTREAL:  Capitol,  Loew's.  NEWARK:  Mosque,  Branford. 
OKLAHOMA  CITY:  Criterion,  Capitol.  OMAHA  :  Rialto.  SAN  ANTONIO:  Texas.  SAN 
FRANCISCO:  Granada,  Warfield.     PITTSBURG:  Grand.     NEW  HAVEN:  Olympia. 


NATIONALLY  ADVERTISED! 


—   ., 

jUSTf0fcA/.AOGH/ 


'4* 

I 

1 


uAtflQMaun/  -Y  %/7>//r  (btneitici 


Paramount-Christie  Comedies  are  consistent!  j  advertised  in 
FILM  FUN,  COLLEGE  HUMOR,  PHOTOPLAY,  SCREEN- 
LAND,  PICTURE  PLAY,  MOTION  PICTURE  CLASSIC, 
MOTION  PICT1  RE  MAGAZINE  reaching  2,000,000. 


n 


H  R I  ST  I E  Co  in  ed ies 


OOK  AND  PLAY  THE  LEADERS! 


YORK  a'ir  conditioning 

Exempts  you  from  a  weather  tax 


The  York  Carbon  Dioxide  Com- 
pressor direct  connected  to  a 
synchronous  motor  has  been  spe- 
cially designed  to  meet  the  re- 
quirements of  the  theatre  field. 
Quiet  operation  and  the  compara- 
tively small  space  required  for 
this  part  of  equipment,  are  among 
its  many  advantages.  Economical, 
and  absolutely  dependable,  it 
represents  the  most  advanced 
equipment  for  air  cooling  and 
conditioning  requirements. 


With  a  public  that  has  been  educated  to  comfort, 
— air  cooling  and  conditioning  is  today,  just  as 
important  as  a  modern  heating  plant  or  a  lighting 
system. 

It  is  no  longer  an  innovation  or  an  unusual  fea- 
ture. It  is  an  essential,  and  the  theatre  which 
neglects  this  phase  of  its  equipment  is  laboring 
under  a  handicap  that  the  best  show  cannot  off- 
set. 

York  Mechanical  Refrigeration  is  foremost  the 
world  over  in  every  phase  of  commerce  and  in- 
dustry where  controlled  cold  is  required. 

York  Engineers  have  brought  to  the  theatre  field 
their  knowledge  and  experience  which  has  made 
York  equipment  for  play  houses  successful  and 
advantageous  from  every  operating  standpoint. 

Write  today  for  complete  information  regarding 
York  Air  Conditioning  equipment  in  your  the- 
atre. 

YORK 

ICE  MACHINERY  CORPORATION 


v 


K 


m 


N     N  A 


# 


For  remaining 
territories,  address 

BUCK  JONES 
CORPORATION 

489  FIFTH  AVENUE 
NEW  YORK  CITY 
Phone  Murray  Hill4560 


r  A  SPECIAL  ATTRACTION  for  First  Run  Houses  Everywh 


Why  Paramount  adopted 
the  Western  Electric  System 
of  Sound  Pictures 


Cos*""' 


No.  1  of a  stritt  of  Inters 
from  the  industry  's  leaders. 


«e*  l 


^9  *  *' 


Co* 


J68*."  of  e* 


to* 


we 


was 


's1 
Co© 


de- 


^eS 


te*o 


100S 


i-de  -*«rt>  ^  te- 


Co* 


\>e 


id  P1 


of 


QMS' 


Electrical  Research  Products  Inc. 

250  West  57th  Street,  New  York,  N.  Y. 
Representing 

Western  Electric 

System  of  Sound  Pictures 


"after  intensive  study 
of  every  reproduc- 
tion machine" 


Mr.  Adolph  Zukor  makes 
decisions  not  only  from 
the  viewpoint  of  a  pro- 
ducer but  also  from  the 
viewpoint  of  an  exhibitor 
with  nationwide  interests 
at  stake.  What  he  has  to 
say  about  Sound  Pictures  is 
therefore  doubly  important. 


4  Cart  Laemmle  Super  Productions 

The  Man  Who  Laughs 
Uncle  Tom's  Cabin 


Show  Boat  ( 


Production 


Broadway  ClSS&iZr) 


6  Smashing  Laemmle  Specials 

The  Foreign  Legion  The  Michigan  Kid 

The  Girl  on  the  Barge 
Cive  and  Take  The  Last  Warning 

The  Cohens  and  Kellys  in  Atlantic  City 

4  Big-Money  Dennys 


22  Headliner  Jewels 
4  Laura  La  Plantes 
4  Glenn  Tryons 
Freedom  of  the  Press 
Anybody  Here  Seen  Kelly 
Man,  Woman  and  Wife 
Red  Lips 
Honeymoon  Flats 
The  Shakedown 
The  Play  Goes  On 
The  Charlatan 
Jazz  Mad 
Come  Across 
Silks  and  Saddles 
The  Grip  of  the  Yukon 
Phyllis  of  the  Follies 
You  Can't  Buy  Love 


8  Hoot  Gibson  Jewels 

22  Five-Reel  Western  and 
Thrill  Features 

Complete  Service  Contract 

The  Best  Shorts  in  the  World 

Tarzan  the  Mighty  and 
4  Other  Amazing  Super  Serials 

24  The  Collegians 
52  Stern  Brothers  Comedies 

Including  13  Snookums 

52  Two-Reel  Action  Featurettes 

26  Oswald —  1-Reelers 
13  Laemmle  Novelties  —  1-Reelers 
13  Horace  in  Hollywood 
1-Reelers 
104  International  Newsreel 


and  10,000 
sitting  there 

Of  course  he's  happy.  W 
twenty-six  of  his  sixty-seven 
1928-1929  READY  NOW 
see. 

And  exhibitors  are  happy 
buy.    Finished  pictures.  Co 
actually  ready  now  in  the 
season.    It's  never  been  do 
mle's  done  it.  Twenty-six 
Exchange  Manager.  He's 
to  show. 


Exhibitors  ate 
with  him/ 

hy  shouldn't  he  be.  With 
Universal  Headliners  for 
in  the  exchanges  for  you  to 

They  can  see  before  they 
mpleted  pictures.  Pictures 
first  weeks  of  the  selling 
ne  before.  But  Carl  Laem- 
ready.  Ask  your  Universal 
got  'em.     And  he's  rarin' 


UN1TCDARTISTS 


Pat  he  News 

Mack  Sennett  Comedy 
"THE 

SWIM  PRINCESS 
PATHE  REVIEW 


M'VICKERS 


CASTLE 


GRANTLAND 
RICE 

Sportlights 


ORIENTAL 


Pathe 
Review 

"Aesop's 
Film  Fables 


Pafhe  Features 

Dominate  Screen 


RODiaROCQIE 

UOIDEMYAIE? 


in 


it 


with  JEANETTE  LOFF,  TOM  KENNEDY, 
JOSEPH  CAWTHORN  and  HUGH  ALLAN 

A  Hector  Turnbull  Production — Adapted  bv  George 
Dromgold — From  "At  Yale"  by  Owen  Davis  —  Directed 
by  Edward  H.  Griffith  —  DeMille  Studio  Production. 


WILLIAM  BOYD 

in  SKYSCRAPER" 


with 


ALAN  HALE  —  SUE  CAROL  —  ALBERTA  VAUGHN 
Adapted  by  Elliott  Clawson  &_  Tay  Garnett —  From  the  Story 
by  Dudley  Murphy  —  Directed  by  Howard  Higgin — Ralph 
Block,  Associate  Producer  —  DeMille  Studio  Production. 


Coming  to  Mark  Bros.  Magnificent  Theatres 


1  ;  1  

Granada 

Marbro 

(North  Side) 

(West  Side) 

WILLIAM  BOYD 

"WALKING  BACK" 

"SKYSCRAPER" 

with 

SUE  CAROL 

■ 

WEEK 
MAY  20i 


Watch  for  amazing  new  R.  C.  A.  PHOTOPHONE  musical  and  effect  accompaniment 
on  certain  forthcoming  PATHE  FEATURE  PRODUCTIONS  Season  1928-1929. 


LfcAIKICLJUy 

mQhe  BLUE  DANUBE 


. . .  i . 


JOSKPH  SCHILDKRAUT  and  NILS  ASTHER  — Adapta- 
tion and  Continuity  by  Harry  Carr  and  Paul  Sloane — From 
John  Farrow's  Original  —  Directed  by  Paul  Sloane  —  Ralph 
Block,    Associate   Producer     -  DeMille   Studio  Production 


t 


WALKING  BACK 

r^iMSVL  CAROL 


by  Monte  Katterjohn — Irom  a  George  Kibbe 
Turner  story — Bertram  Milhauser,  Associate 
producer  —  directed     bv    Rupert    Julian — 
DeMille  Studio  Production 


Chicago  Goes  Unanimously 
Pathe  with  Pathe  Product  in 
Every  Down  Town  Theatre 


PALACE 


Pathe  News 

Aesop's 
Film  Fables" 


ROOSEVELT 


Our  Gan  g  (  otnedy 

"A  SMILE 
WINS" 
Topics  of 


the  Day 


•* 


ORPHEUM 


PLAYUOUSE 


Path 


e 


Foreign  Distributors  Producer*  International  Corporation,  130  Writ  46th  Slnrct.  N.  Y. 
WILLIAM  M.  VOGBLi  C«.ncral  Manager 


WILLIE  &• 
EU&E.N  £ 
HOWARD 


Has  the 
Stars 


WARING'5 
PEN  NSYLVANIAN5 


NCENT  LOPEZ 

AND  HIS 

ORCHESTRA 


Two  years  of  continuous  production  have  brought 
under  the  Vitaphone  banner  the  foremost  stars  and  en- 
tertainers from  every  branch  of  the  amusement  field. 

Headliners  from  the  New  York  musical  comedy  stage, 
world  famous  artists  from  the  Metropolitan  Opera,  the 
country's  leading  variety  entertainers,  jazz  bands  whose 
names  are  household  words!  Leading  stars  of  the  screen 
and  dramatic  stage! 

Al  Jolson,  Dolores  Gostello,  Fannie  Brice,  Mar- 
tinelli,  Marion  Talley,  Reinald  Werrenrath,  Waring's 
Pennsylvanians,  Willie  and  Eugene  Howard,  Van  and 
Schenck,  Vincent  Lopez — every  name  a  headliner  in 
electric  lights  on  Broadway! 

Only  Vitaphone  can  bring  these  stars  to  your  theatre. 


VITAPHONE 

3Z1  WEST  44  ^STREET 


■ 


> 


AL  JOLSON 


/AN  Cr  SCH  ENCK. 


MARTINELLl 


Vitaphone  Stars 


AL  JOLSON 

DOLORES  COSTELLO 

EANNIE  BKICE 

GIOVANNI  MARTI NELLI 

MARION  T ALLEY 

BENIAMINO  CIGLI 

IRENE  RICH 

MAY  MacAVOY 

MME.  SCHUMANN-HEINE. 

CONRAD  NAGEL 

JOHN  MILJAN 

JAY  C.  FLIPPEN 

MISCHA  ELMAN 

GUISEPPE  DE  LUCA 

PASQU'ALE  AMATO 

MONTAGU  LOVE 

HOB  ART  BOSWORTII 

EDWARD  EVERETT  HORTON 

MARY  LEWIS 

REINALD  WERRENRATH 

ANNA  CASE 

CHARLES  HACKETT 

AUDREY  FERRIS 

BESSIE  LOVE 

ERANCES  ALDA 

JEANNE  GORDON 

JOHN  CHARLES  THOMAS 

ALBERT  SPALDING 

II  VKOLD  BAUER 

ROSA  RAISA 

GIACOMO  RIMIM 

VAN  and  SCHENCK 

ELSIE  JAMS 

II  \RRY  DEI  E 

FLORENCE  MOORE 

WILLIE  and  EUGENE  HOWARD 

LEO  CARRILLO 

VINCENT  LOPEZ  AN  I)  Ills 

ORCHESTRA 
JOE  BROWNING 
WILL  OAKLAND 
SISS1.E  ami  BLAKE 


ABE  LYMAN  AND  HIS 

ORCHESTRA 
EDDIE  CONRAD 
VIVIENNE  SEGAL 
CHIEF  CAUPOLICAN 
\\  \  RING'S  PENNSYLVANIWS 
WILL  MORRISSEY  and 

MUM. 1 1  MILLER 
HAPPINESS  BOYS,  ERNEST  HARE 

and  It II. LIE  JONES 
ROGER  WOLFE  KAHN  and 

HIS  ORCHESTRA 
BLOSSOM  SEELEY 
WEBER  and  FIELDS 
O